how to write winning cover letter

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

Related articles.

How to Start a Cover Letter That Gets You Your Dream Job

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Is a Cover Letter Necessary in 2024?

How to Write a Cover Letter for an Internship [Examples & Template]

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

The Ultimate Guide to Writing a Cover Letter

Eight Cover Letter Greetings for Every Situation

7 Expert Cover Letter Tips to Get the Job

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Complete guide to writing a winning cover letter with examples

Your resume has been whipped into shape and it’s ready to go to the top of every recruiter’s pile.

Hold up! There’s something else you can’t neglect to include when you send off the application for your ideal job.

It’s your cover letter .

Your first thought is likely — are cover letters necessary nowadays?

In a word — yes .

You get a whole 6 seconds to grab the recruiter’s attention when they read your resume. Sending off a cover letter shows you’ve done just a little more and could well be the differentiator you need.

Knowing the potential to impress with a cover letter, we’re going to share everything you need to know to write a perfect cover letter that should get you invited for an interview.

You’ll get the details about:

• Things to write about in your cover letter
• Great example texts you can use

Let’s start from the very beginning…

What’s a Cover Letter?

Usually, a cover letter is no longer than an A4/Letter document that you enclose with your resume to give extra details about your skills and experience.

A cover letter…

• Allows you a little more space to write about how you’re excited about landing the job.
• Gives the hiring manager more specifics about exactly why they need to interview you.

This isn’t where you repeat everything you said on your resume .

Instead, a cover letter should add to your resume and show that you’ve put in a little more effort than others to get the job you want.

Done properly, a cover letter serves to give a great first impression. To get that first impression spot on, you can use a well-formatted, visually appealing template . We’ve got a range of ready-made cover letter examples so you can choose the one you need. Build your cover letter now 👈

We’ve also created a useful guide that’ll help you to understand more about the differences between a resume and a cover letter .

Pro-Tip Do your research on the company you’re applying to before you put pen to paper, or finger to keyboard. Understand the company’s challenges and what value you can bring to ease them. Give this detail in your cover letter.

How to Write a Cover Letter

As you sit at your computer, poised to write a winning cover letter, questions start to cross your mind.

What needs to be included in my cover letter? How do I phrase what I want to say?

Fret not, we’ve got the answers coming straight up.

First of all, remember…

You should be preparing a new cover letter for every role you’re going to apply to.

Yet, you can still use a standard winning formula that will give your cover letter an edge.

Let’s start with the look of it.

How to format a cover letter?

To write your cover letter, follow this outline:

• The Introduction: add header, address letter, and write the opening paragraph This is where to grab attention and explain why you’re perfect for the job. Include in this section a header, greeting, and an eye-catching opening line.
• Body Paragraphs: explain why you are a perfect candidate Write two to three paragraphs that pull out the skills and experience you’ve got that are relevant to the role. Show the HR manager you can solve the company’s issues, that you’re perfect for the job, and that you’d be a positive addition to the team.
• Conclusion: call to action Wrap up your letter with a couple of concise sentences that bring home your strengths and request the reader get in touch — this is what we call a "call to action".

Want more details? Let’s keep going…

The Introduction: add header, address letter, and write the opening paragraph

At the very top of the page, you add your cover letter header.

In this part, you add your name and contact details, plus who you’re addressing — the hiring manager, including their professional title.

Next comes the date you’re writing the letter and the company, along with its name and business address.

Right at the top of the page of your cover letter should be:

• Your full name
• A professional email address, not your high school [email protected]
• A contact telephone number
• Your postal address, if you want to
• The link to your LinkedIn, if you’ve got one you maintain

After your personal details, next come:

• The full name of the person you’re sending your cover letter and resume to
• The name of the company
• Its phone number
• The email of the hiring manager or generic contact email

To make it easy, here’s an example for you to check out:

Follow this up with your opening line.

Addressing a cover letter correctly is really important. Do some digging and find the name of the person who’s going to get your cover letter and resume on their desk.

" To whom it may concern " is pretty archaic. It makes your cover letter look generic and shows that you’re probably preparing 20 of the same thing to send to everyone you’re applying to.

Make sure you personalize your cover letter from the get-go.

Some ideas for how you can address your letter include:

• Dear Katherine,
• Dear Miss Jones,
• Dear Ms. Smith,

Are you thinking " Is the first name of a hiring manager enough? "

It’ll all depend on the company.

When the position you’re applying to is with a cool, chilled company then stick with the first name of the hiring manager.

Applying to a corporation or a serious company? Stick with the title and last name of the recruiter.

What if you can’t find the recruiter’s name? How to address a cover letter when you don’t know who’ll be reading it?

In the case that you can’t track down the hiring manager, you should address your cover letter to the department you’ve included in the address section a little earlier or use a generic salutation.

For instance, you can write:

• Dear Recruiting Manager,
• Dear Hiring Manager,
• Dear Customer Service Hiring Team,
• Dear Content Marketing Department,

Because you don't know who will read your cover letter it's important to make sure the salutation is gender-neutral. For that, don't use the old-fashioned "Sir" or "Madam".

Now, we come to the really important part…

It’s your opening paragraph about why you’re applying for the job.

Keep your opener short and sweet, and be sure that you add in these three details:

• The reason you’re writing the letter
• Which position you’re applying for
• Where you saw the job advertised

What’s key here is giving value to the hiring manager and offering them concrete examples to back up what you say.

The whole point of the opening paragraph of your cover letter is to:

• Shine a light on your best achievements
• Demonstrate you have what your next employer is looking for
• Show how enthusiastic you are about the potential role

Sometimes we need to see a bad example to really understand something.

Here’s what you shouldn’t do in the opening paragraph of your cover letter:

• "I’d like to apply for the role of digital content writer that I saw advertised on Lookingforajob.com. My CV is attached for you to check out."

What do you notice immediately? Or rather, what do you not notice?

There’s no mention of any achievements. There’s no passion, zero enthusiasm.

Not exactly filling you with confidence to hire the person…

The above example doesn’t talk about adding value or even offering any details at all.

After we’ve shown you how not to write your opening paragraph, here’s a good example of a cover letter opening paragraph:

• Throughout my career, I’ve admired the campaigns put out by Be Content Co.’s content team. When I saw there was a vacancy for a Content Designer on your team I jumped to my desk to apply. My skills in researching content that ranks highly on search engines will help with Be Content’s plans to develop your online offering in the coming year. I planned and executed the digital content strategy for WordWork LLC, seeing an increase of 245% in organic traffic to its site and a doubling of the conversion rate, all on a tight budget of $65,000.

A whole world of difference, right?

With this paragraph, the recruiter is familiar with the applicant’s biggest professional achievements and they’ve got the feeling that they’re aiming to bring their company success.

There is no doubt the second example wins over the first.

Of course, you’d hire an applicant who shows some passion and industry knowledge along with some measurable achievements.

First part: done.

It’s time to move on to the juicy details — the central paragraph of your cover letter.

Pro-Tip Research really is key to a successful cover letter. You need to know who’s going to be reading your letter, what skills are required in the job description, and what the company culture looks and feels like.

Body Paragraphs: explain why you are a perfect candidate

In the next couple of paragraphs, you need to be giving an overview of the skills and experience you have that are directly related to the position.

You’re going to be talking about:

• Your proudest achievements
• The skills and specialisms you’ve got that are ideal for the role
• Specifics about the successes you’ve had before with facts and figures to back it up

When making your body paragraphs , the aim is to:

• Show how your past experience will contribute to the future of your next employer’s business
• Let the recruiter know you’re passionate about working at the company

Want to know what not to do?

Here’s a bad example for the body of your cover letter:

• In my last job I had to write blogs, which I liked and people told me they liked my writing. My friends tell me I'm a go-getter, a great listener, and proactive and dynamic. All of this makes me perfect to work with you and your company.

Sad to say, but this text is just taking up space in a cover letter, and adding nothing of substance.

There are no details, no KPIs, and nothing that says why the applicant would be good for the specific role being recruited for.

Let’s check out what a winning cover letter body paragraph looks like:

• Google Search Console
• Screaming Frog
• Google Analytics

Here, we see tangible examples and results that will impress any hiring manager.

Even better, there’s a solid reason why the applicant can fill the role in the advert.

There’s clear evidence in these two paragraphs that the applicant is an expert at what they do.

Following this, you should cover information about your previous work and how it connects to the plans of your next boss.

You need to:

• Explain what you find interesting about the job
• Reinforce that your skills will drive results for what the company is working on — this is why you need research!

Something like this will be effective:

• I’ve seen that Be Content is working on taking its whole product line online to reach a larger audience. This is perfect for my skills and interests and I relish the challenge of working with a website that is in the process of being expanded. It’d be really interesting to go from working from a very low base — WordWorks had less than 2,000 organic clicks per month to start — to working with a company aiming to maintain their site traffic of 15,000 clicks and expand their base.

Harness your recent experience and the facts and figures to show that you’ve got the skills to achieve the company's aims.

Pro-Tip Enthusiasm is great, but don’t get too involved with ego massaging, it can seem false. Be authentic in your praise, you’re not talking about your teenage love for Britney anymore.

When you need to write a cover letter with no experience , you can include:

• Academic and other achievements : refer to your GPA on your degree if it’s over 3.5, and any awards, merits, or scholarships that you won. Your thesis and its topic, if you wrote one, are worth noting, too
• Extracurricular activities : add any part-time or seasonal work, your volunteering activities, and how you participate in your hobbies
• Self-motivation and goal setting : talk about your goals and where you see yourself, explain how the job fits into your plans

An example of a cover letter body text for someone with no work experience could read like this:

• I graduated summa cum laude (3.7 GPA) from Utah State University with a BA in Digital Communications. Whilst at university, I was the editor of the student news site, including creating and commissioning content. I also ran the social media accounts for the theatre club, building the page from 100 likes to over 2000 within a year and boosting ticket sales with it. Having both studied and worked in volunteer roles around digital marketing, I would make a great addition to your team as a Content Assistant familiar with social media.

Your resume power words also come into play when crafting your cover letter, these will add extra punch to your text.

Coming to the end of your cover letter, it’s time to close things off with a strong and powerful call to action.

Conclusion: call to action

At the end of your cover letter is your closing, which should be polite, confident, and one last sentence that sells your candidacy.

The following details are all-important:

• A thanks to the recruiter for reading your cover letter and resume
• A concise summary of why they need to hire you
• A polite request that you get invited to an interview

Done properly, your closing paragraph will have the recruiter keen to move on to reading your resume next.

What does a good cover letter ending look like?

You want to tell the hiring manager that you’re excited to meet them in person to have a full discussion about your knowledge, background, and what you can do for them.

Looking for one more example?

Here you go:

• "I strongly believe that the skills I’ve outlined and the qualifications I’ve achieved make me the perfect candidate for the role of Content Designer. I’d love the opportunity to have a full conversation with you about how my experience at WordWorks will translate into growth and increased sales for Be Content."

This part of your cover letter should be brief and to the point.

Lastly, it’s time to sign off with a professional closing phrase , like:

• Respectfully,
• Kind regards,
• Best regards,

To wrap it all up, add two line breaks after closing phrase and add your full name.

Create your cover letter here 👈

Using this guide will help you come up with a simple and powerful cover letter to demonstrate to employers that you’re the exact right person to fill the vacancy they have.

Let’s do a rundown of the key takeaways you’ve got from this post.

Remember how long should a cover letter be ? Your perfect cover letter should fill one side of an A4/Letter paper.

On that page, you need to have :

• An introduction, which has a letter header, an opening paragraph with a great opening line, and a reason why the recruiter needs to keep reading the letter — because you can fulfill the needs they have.
• Body paragraphs with emphasis on your best achievements in your last job, how what you know will translate to results in the new job, and let them see how motivated you are to be a part of their team.
• A closing paragraph including a call to action and a reason for the recruiter to keep on reading over to your resume.

Doing research about the company, person, and role before starting to create your cover letter will be really helpful.

With your research, you can personalize your cover letter and use the name of the exact person who will read it. You can also target the experience you highlight based on what the company actually needs.

Your cover letter should have regular references to the company ethos and to specific projects that appeal to you.

Doing this will give a clear signal to the recruiter that you’ve taken time to learn about the company and you’ve got a genuine interest in the job.

Another key element to note is to back up everything you claim with facts, numbers, and examples , giving business results and problems you’ve solved.

Your cover letter should be short and to the point, letting your skills shine through.

Winning cover letters and perfect resumes can be a challenge. We can help you take them head-on — register now and you get professional quality templates that will boost your chances of landing your dream job.

• Resume Templates
• Resume Examples
• Create a Resume
• Resume Writing
• Cover Letter Writing
• Career Blog
• Resume vs CV
• Resume Samples
• Product Updates
• Special offers
• [email protected]

• Translators
• Graphic Designers

Please enter the email address you used for your account. Your sign in information will be sent to your email address after it has been verified.

How to Write a Winning Cover Letter

In today's challenging employment field, job hunters are finding they need to apply to a much higher volume of positions over a greater amount of time before they land that new job. There's all the more reason, then, to include a remarkable cover letter with your resume that makes you stand out from the pack and truly shine in an employer's eyes.

Your big sales tool

In an ideal world, your cover letter and resume should complement each other perfectly. The letter will sell the heck out of all your fabulous skills and why this employer cannot live without you, then the resume will hammer it in with the specific details of your education, experience and skills to back the cover letter up.

The cover letter has truly become the single most important item that you can send to an employer, especially in a job market where companies are receiving hundreds of qualified applicants for each open position. No matter what field your expertise is in, writing a winning cover letter requires that you can step into a sales position (if only for a moment) to sell yourself.

While the task may seem daunting, especially if you don't consider yourself the "sales type," you shouldn't fret. After all, you are undoubtedly the person who knows your abilities and skill set best. So once you find the right language to convey your strengths to a potential employer, and match it up cleverly to what the employer is seeking, you will be right on track to getting through the gates for an interview.

Do some bragging

Your cover letter is no place to be modest. Employers are attracted to applicants that exude confidence and show a real command of their strong points. This is not to say you should be so pompous in your bragging that you insult or turn off an employer. Instead, your cover letter should express a respectful, enthusiastic and confident explanation of your qualifications and past experience that make you the best person for the job.

So how do you make this magic happen, you ask? Well, the answer is to just be you, but in their words. By this I mean that with every job ad you decide to apply to, you should be critically examining what that employer is asking for. Then, using your basic, generic cover letter that wasn't getting you the attention you really deserved, reword your drab sentences to cater specifically to the potential employer's request while highlighting your high points at past positions.

For example, see the ho-hum cover letter below of a mid-level sales person looking to advance.

Basic cover letter:

John Doe 123 Main Street New York, NY 12234

To whom it may concern:

After reading your advertisement for a sales professional on Monster.com, I am applying for the position.

My experience in sales includes customer service, presentations to clients, marketing and some management of junior sales people in my region. I have consistently met the sales goals and standards for all the companies I have worked for. I have also been responsible for training junior sales people at times, and am familiar with the process of learning product knowledge in order to sell a product.

I am well groomed and easy to get along with. I am used to working independently and am self-disciplined enough to do so. I enjoy the sales field and the challenge of meeting sales goals.

I hope you will see that I can be a good person for this sales professional position. Thank you for your time and consideration. I hope to hear from you soon.

Sincerely, John Doe 619-555-1234 home 619-555-5678 cell

Why it's basic

Mr. Doe might feel like this cover letter gets his point across pretty well, and he's right to some degree. He has listed all the meaningful points that make his skill set attractive. However, he's delivered this information in a "just the facts" sort of format. There's no confidence, no selling himself, and no catering to the specific employer's needs in this letter.

In order to demonstrate how Mr. Doe could alter this basic, generic cover letter to make it a real sales pitch on his behalf, let's say he came across the following job ad and decided to apply for it.

WANTED: Sales professional for Fortune 500 company. Must be a real self-starter and able to work independently. Management experience a plus. Position requires the ability to make presentations to clients, follow-up with regular, reliable customer service, and learn product knowledge inside out. Would like an individual with proven sales achievement and eager to make unlimited income. Fax Mr. Shoe at 619-555-9876 with a cover letter and resume for consideration.

See the letter below for ways Mr. Doe could target his basic cover letter specifically to this ad, and make himself and his expert skills stand out and get noticed in the process.

A winning cover letter

Dear Mr. Shoe:

After reading your advertisement for a sales professional on Monster.com, I am enthusiastically applying for the position.

My experience as a regional sales manager for ABC Communications has allowed me to learn the importance of good customer service, coupled with first-class management and marketing skills. In all my sales posts, I have been required to master a great deal of product knowledge, give extensive presentations on products, keep in regular contact with clients and prospects, and meet sales goals and standards. Also in all my sales positions, I have not only met, but exceeded, the sales quotas required, helping the companies to reach new, all-time sales records.

On a personal level, I am confident, well groomed and easy to get along with. I am very self-disciplined and can get the job done in an independent environment. I know how to listen to and recognize a client's buying cues. I am stimulated by the idea of unlimited earning potential and enjoy the challenge of meeting and beating sales goals.

I would love the chance to meet with you in person to discuss how I could be an asset to your company. Thank you for your time and consideration. I look forward to hearing from you soon!

So you see, with a little more description and some detailed focusing of his cover letter to the employer's requirements, Mr. Doe is bound to get noticed much more with this second, winning cover letter. Of course, it goes without saying that you should always check your cover letter for grammar, spelling and punctuation before you send it off, and use an easy-to-read font (Times New Roman or Arial are nice) and point size (10 to 12 point is good).

In summary, writing a winning cover letter every time requires some bragging and selling on your part, as well as carefully crafting sentences aimed at the potential employer's needs. Following this formula and combining your cover letter with a well-written resume is a surefire way to get you in the door for an interview long before the applicants who send in the same old, tired, generic cover letter to every job ad.

Related Posts

100+ Power Words to Include in Your Résumé

Composing the Executive-Level Résumé

• Employment Writing Advice
• All Blog Posts
• Writing Advice
• Academic Writing Advice
• Admissions Writing Advice
• Book Writing Advice
• Short Story Advice
• Business Writing Advice
• Web Content Advice
• Article Writing Advice
• Magazine Writing Advice
• Grammar Advice
• Dialect Advice
• Editing Advice
• Freelance Advice
• Legal Writing Advice
• Poetry Advice
• Graphic Design Advice
• Logo Design Advice
• Translation Advice
• Blog Reviews
• Short Story Award Winners
• Scholarship Winners

Your source for job application editors and writers

60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

• Military & Veterans
• Transfer Students
• Education Partnerships
• COVID-19 Info
• 844-PURDUE-G
• Student Login
• Request Info
• Bachelor of Science
• Master of Science
• Associate of Applied Science
• Graduate Certificate
• Master of Business Administration
• ExcelTrack Master of Business Administration
• ExcelTrack Bachelor of Science
• Postbaccalaureate Certificate
• Certificate
• Associate of Applied Science (For Military Students)
• Programs and Courses
• Master of Public Administration
• Doctor of Education
• Postgraduate Certificate
• Bachelor of Science in Psychology
• Master of Health Care Administration
• Master of Health Informatics
• Doctor of Health Science
• Associate of Applied of Science (For Military Students)
• Associate of Science (For Military Students)
• Master of Public Health
• Executive Juris Doctor
• Juris Doctor
• Dual Master's Degrees
• ExcelTrack Master of Science
• Master of Science (DNP Path)
• Bachelor of Science (RN-to-BSN)
• ExcelTrack Bachelor of Science (RN-to-BSN)
• Associate of Science
• Doctor of Nursing Practice
• Master of Professional Studies

The average Purdue Global military student is awarded 54% of the credits needed for an associate's and 45% of the credits needed for a bachelor's.

• General Education Mobile (GEM) Program
• AAS in Health Science
• AS in Health Science
• BS in Organizational Management
• BS in Professional Studies
• AAS in Criminal Justice
• AAS in Small Group Management
• AAS Small Group Management
• Master's Degrees
• Bachelor's Degrees
• Associate's Degrees
• Certificate Programs
• Noncredit Courses
• Tuition and Financial Aid Overview
• Financial Aid Process
• Financial Aid Awards
• Financial Aid Resources
• Financial Aid Frequently Asked Questions
• Financial Aid Information Guide
• Tuition and Savings
• Aviation Degree Tuition and Fees
• Professional Studies Tuition and Fees
• Single Courses and Micro-Credentials
• Time and Tuition Calculator
• Net Price Calculator
• Military Benefits and Tuition Assistance
• Military Educational Resources
• Military Tuition Reductions
• Military Spouses
• Student Loans
• Student Grants
• Outside Scholarships
• Loan Management
• Financial Literacy Tools
• Academic Calendar
• General Requirements
• Technology Requirements
• Work and Life Experience Credit
• DREAMers Education Initiative
• Student Identity
• Student Experience
• Online Experience
• Student Life
• Alumni Engagement
• International Students
• Academic Support
• All Purdue Online Degrees
• Career Services
• COVID-19 FAQs
• Student Accessibility Services
• Student Resources
• Transcript Request
• About Purdue Global
• Accreditation
• Approach to Learning
• Career Opportunities
• Diversity Initiatives
• Purdue Global Commitment
• Cybersecurity Center
• Chancellor's Corner
• Purdue Global Moves
• Leadership and Board
• Facts and Statistics
• Researcher Request Intake Form

Most Commonly Searched:

• All Degree Programs
• Communication
• Criminal Justice
• Fire Science
• Health Sciences
• Human Services
• Information Technology
• Legal Studies
• Professional Studies
• Psychology and ABA
• Public Policy
• Military and Veterans
• Tuition and Fee Finder
• Financial Aid FAQs
• Military Benefits and Aid
• Admissions Overview
• Student Experience Overview
• Academic Support Overview
• How to Write an Interview-Winning Cover Letter

Tips on Writing a Stellar Cover Letter

Whether you’re just beginning your first job search or deep in the trenches of your career, one of the most daunting parts of an application process can be crafting a cover letter. According to a 2020 survey by Resume Lab , 83% of human resources professionals said a cover letter is an important part of a hiring decision. In a separate question, 83% of respondents claimed that a great cover letter can secure you an interview even if your resume isn’t good enough. This leaves many job applicants wondering how to write a good cover letter.

Why Include a Cover Letter?

Cover letters serve as an introduction to employers in a way that resumes are not, according to Guilene Williams, Director of Career Services at Purdue Global.

“A cover letter is important because it gives the employer additional information about why you are applying for that specific position,” Williams said. “It enables you to further discuss your skills and qualifications and gives you the opportunity to address items that do not fit within the confines of your resume.”

The cover letter serves as a strong writing sample that also provides additional information and context a resume couldn’t supply, such as:

• If you’re willing to relocate or don’t currently live in the same city as the job you’re applying to.
• If you need to explain employment gaps in a resume due to going back to school, military service, or relocating, as a few examples.
• How your skills transfer over from one industry to another if you’re making a career change.

What makes a good cover letter? This next section explains.

How to Write a Good Cover Letter

“The most important thing in writing a successful cover letter is to make sure you address the specific skills and experience that the employer puts in the job description,” said Jennifer Katz, director of career services at Purdue Global. “Don’t use the same blanket cover letter for every position you apply for. Take the time to customize your cover letter so it demonstrates that you have the skills and experience they want for that specific position.”

There are some formatting and technical requirements for cover letters, such as using the same headings and fonts as your resume and keeping it short, but Katz said the most important thing is to make sure it’s specific to the job you are applying to. In fact, most examples of good cover letters aren’t worthwhile, because what works for one person would ring insincere for another applicant.

Williams said another key part of a cover letter is addressing it to a human. It can be tempting to write “To Whom It May Concern,” but Williams said that can be a detriment to your application.

“If you do not have the hiring manager’s name, do some online research or call to ask for their name,” Williams said. “As a last resort, if you do not know who the person is, then you can resort to writing, ‘Dear Hiring Manager’ or ‘Dear Human Resources Manager.’”

Common Cover Letter Mistakes

Just like a resume, a cover letter should be error-free, which means proofread, proofread, proofread. Watch out for mistakes including not changing the name of the company or the person to whom it is addressed from the last letter you wrote.

“Those kinds of things are very stark,” Katz said, “and it just shows the employer that the candidate hasn't taken the time to customize it and maybe isn't particularly interested in this exact position.”

Should You Include Salary Requirements in Your Cover Letter?

Both Katz and Williams say no. It’s best to wait for the employer to bring up salary later in the process.

“Adding a salary to your cover letter is a fast way to eliminate yourself from the selection process,” Williams said.

Putting a salary in a cover letter can be off-putting to some employers and also isn’t a good format for negotiations. A conversation with a hiring manager allows both the employer and applicant to be flexible with the numbers they put forward. 

How to Send a Cover Letter

Now that you’ve crafted a perfectly tailored cover letter, how should you get it to the hiring manager? First, follow instructions. If an employer has requested a specific file format, be sure to send it that way.

If you’re applying through an online portal, Katz suggests following the employer’s directions regarding file format, usually either a Microsoft Word document or PDF, to ensure the document can be easily read by an applicant tracking system. If you’re sending it directly to a hiring manager, just put your cover letter in the body of the email and attach your resume and any other application materials.

Use Resources at Your Disposal for the Best Cover Letter

Schools like Purdue Global have career services departments designed to help students craft and proofread their cover letters. If you’re unsure whether you’ve caught all the errors or showcased your skills as best you can, consider reaching out to career services .

“Everybody at Purdue Global has a career specialist for their program of study. This is our job,” Katz said. “We are happy to review a student’s cover letter to make sure they're putting their very best foot forward when they're applying for these positions.”

Purdue Global trains students for the careers they want and supports them through education.* If you’re interested in learning whether education at Purdue Global is a good fit for you, request more information today.

About the Author

Purdue Global

Earn a degree you're proud of and employers respect at Purdue Global, Purdue's online university for working adults. Accredited and online, Purdue Global gives you the flexibility and support you need to come back and move your career forward. Choose from 175+ programs, all backed by the power of Purdue.

• General Education
• Legal Studies & Public Policy
• Online Learning

Your Path to Success Begins Here

Learn more about online programs at Purdue Global and download our program guide.

Connect with an Advisor to explore program requirements, curriculum, credit for prior learning process, and financial aid options.

* Employment and Career Advancement: Purdue Global does not guarantee employment placement or career advancement. Actual outcomes vary by geographic area, previous work experience and opportunities for employment.

How to Write a Winning Cover Letter

Cover letters – they’re like a recurring guest star when filling out job applications. Sometimes a cover letter is required; other times, they’re optional or not needed at all to move forward in the hiring process.

Since cover letters aren’t always needed for a job application, many people might not have a complete picture of what goes into writing them. At Addison Group, we’ve seen our share of good and not-so-good cover letters. We’re here to help you with the ins and outs of writing a winning cover letter. Read along to learn why cover letters can be useful and some inside tips into writing a captivating one.

Why are Cover Letters Important?

Resumes are the main way an employer gets to know you before an interview and weeds out qualified versus unqualified candidates.

Even though they’re not always required for an application, cover letters offer another opportunity to share more details about your work experience outside of the technical skills you highlight on your resume. It also allows you to show the hiring manager who you are aside from your skills and qualifications. Cover letters give you a chance to explain why your professional experiences make you a good fit for the position and how you can add value to their organization. Another option to convey this information is to include it in the summary portion of your LinkedIn profile. A cover letter can be a great opportunity to explain any gaps in employment or why you might be exploring a new role or industry.

An important note: if a cover letter is not listed anywhere on an application, don’t submit one. First, it’s extra work for yourself. Secondly, sending more paperwork than required could be seen as a red flag from a hiring manager.

Tips and Tricks to Write a Winning Cover Letter

Now that we’ve outlined the value of cover letters, here are some good tips for writing a winning cover letter:

• Formatting: Formatting is essential when writing a cover letter. First, if possible, tailor your heading to address the hiring manager. If you can’t find the hiring manager’s name, stick with something more general like ‘Dear Hiring Team’ . Finally, your cover letter should not exceed a page. Ideally, you should make it around three to four paragraphs and under 400 words.
• You should give a brief introduction of yourself
• Explain how you found the role you’re applying for
• Highlight specific skills and share how you’ve applied and grown these skills in previous positions
• Share experiences that show these skills in action. You want to highlight how you’re uniquely qualified for the role
• Close out your letter with a summary of why you would be good for the role
• Make it stand out: Like resumes, each cover letter should be unique to the job you’re applying for. If you stick with a standard cover letter for every application, you won’t see many hiring managers contacting you for an interview. Tailor your cover letter to match the keywords in the job description.

Cover Letters are Only a Small Fraction of Trying to Get a Job

Your cover letters can affect an employer’s decision to move forward with you in the hiring process. Use the tips above and you’ll be on the fast track to getting interviews and finding a new job.

Even though these tips can help make a part of the application process seamless, you’ll inevitably hit roadblocks along the way – and that’s where Addison Group can help. With more than 20 years of experience, we make it our mission to place great talent like yourself into jobs that align with your career goals. Contact us today to find a job you’ll love!

Download our cover letter example

By Addison Group

Related Posts

Onboarding New Hires: 6 Ways for a Successful Transition

The importance of having a workplace mentor

Long Term Planning for Companies

Never miss an insight.

Subscribe to our blog

We are Here for YOU!

Looking for a trusted partner dedicated to driving results, or more insight into what Addison Group brands can provide? You have come to the right place.

No matter the need, our brands have a solution, no matter the project size, we are dedicated to your success.

Need Verification of Employment or References?

Career Center

Division of student affairs, creating a winning cover letter.

• Keep It Short. The ideal cover letter is roughly a half-page to a page in length. A concise letter demonstrates that you are focused and have strong communication skills.
• State The Position and Your Source. The recruiter who reads your letter may be hiring for several positions. Clearly state the job title in the first paragraph of the letter, preferably in the first sentence, and how you learned of the position.
• Personalize Each Letter and Explain Why You Want The Job. Always answer, “Why do I want to do this work?” and “Why do I want to work for this organization?” Clearly state how the position fits into your overall career plans and what you find exciting about the particular position or company. Take the time to research each organization and personalize each letter. This approach is much more effective than sending out hundreds of identical form letters.
• Clearly Describe Ways You Will Contribute – Not How You Expect To Benefit. After carefully reading the job description, write a paragraph outlining one or two specific examples of how your skills and experiences fit the company’s needs.
• Match, But Don’t Reiterate, Your Resume. Never claim experience in your cover letter that isn’t reflected on your résumé. At the same time, your cover letter shouldn’t simply restate your résumé. When you explain how you will contribute, refer to an experience or skill on your resume to show how you will add value to the company.
• Focus on Your Strengths, Not Your Weaknesses. Even if you think the position is out of reach, your job is to convince the recruiter you are qualified. Keep the letter positive by focusing on your transferable skills and unique accomplishments.
• Minimize The Use Of “I”s. Don’t overuse “I”s in your document. Vary your sentence structure to keep the reader engaged.
• State How/When You Plan To Follow-up . Too many job seekers never follow up after sending a résumé. Clearly explain in your letter the manner in which you will follow up and when you will do so. If the job listing includes a phone number, indicate that you will call within a specified time to discuss the possibility of an interview. If not, consider calling anyway, unless the ad specifically requests “no calls.” You may also consider a follow-up e-mail if you sent your résumé electronically.
• Proofread. Using a spell check is not enough. Many recruiters will dismiss even the most qualified candidate if there is one typo. Reread your letter two or three times, then give it to someone else to review. Even if your letter is free of typos, poor grammar also makes a bad impression.
• Read Samples and Personalize . Read as many cover letters as possible and find ideas and wording that you like for your own letters.
• Never underestimate the power of correspondence in your job search. Your cover letter, in particular, is an important marketing tool which highlights your most attractive qualifications as a potential employee and, if well written, will often lead the employer to your résumé.
• Accreditation
• Consumer Information
• Equal Opportunity
• Privacy PDF Download
• Web Accessibility

Subscribe to UMBC Weekly Top Stories

I am interested in:.

• I am interested in: Undergraduate
• I am interested in: Graduate
• I am interested in: Professional Masters

• See All Courses >
• SUCCESS STORIES

• GET YOUR FREE LINKEDIN HEADLINE SCORE >>

• GET YOUR FREE RESUME SCORE >>

• GENERATE YOUR JOB-WINNING COVER LETTER >>

• FIND ANY CONTACT’S EMAIL ADDRESS >>

• ResyMatch.io Scan and score your resume vs. any target job.
• ResyBuild.io Build a job-winning resume using proven templates and advice.
• CoverBuild.io Have AI generate a personalized, job-winning cover letter in
• HeadlineAnalyzer.io Transform your LinkedIn headline into a job-generating machine.
• ResyBullet.io Scan, score, and upgrade your resume bullets.
• Mailscoop.io Find anyone’s professional email address in seconds.
• The Job Search Email Playbook Our 100+ page guide to writing job-winning emails.
• Value Validation Project Starter Kit Everything you need to create a job-winning VVP.
• No Experience, No Problem Learn how to change careers with no experience.
• The Interview Preparation System A proven system for job-winning interview prep.
• The LinkedIn Launch Formula A proven system for six-figure success on LinkedIn.
• See All Blog Posts Check out all of our job search articles & posts.
• HeadlineAnalyzer.io Scan your LinkedIn Headline and turn it into a job-generating machine.
• LinkedIn Profile Optimization Our comprehensive guide to optimizing your LinkedIn profile.
• LinkedIn Headlines Learn how to write a crazy-effective LinkedIn headline.
• LinkedIn Profile Picture Learn how to create a job-winning LinkedIn profile picture.
• LinkedIn About Section Write a job-winning About section (with examples!)
• LinkedIn Cover Photos Learn how to create a job-winning LinkedIn cover photo.
• GET YOUR FREE LINKEDIN HEADLINE SCORE >>
• ResyMatch.io Scan your resume and turn it into a job-generating machine.
• ResyBuild.io Build a beautiful, job-winning resume using recruiter-approved templates.
• Resume Examples Check out example resumes for a range of job titles and industries.
• How To Write A Resume Learn how to write a resume that actually wins job offers.
• Resume Summaries Our guide on writing a job-winning resume summary.
• Resume Tips & Action Words 175+ tips & examples to supercharge your resume.
• GET YOUR FREE RESUME SCORE >>
• CoverBuild.io Use our tool to generate a personalized, job-winning cover letter in
• Cover Letter Examples Check out example cover letters for a range of job titles and industries.
• How To Write A Cover Letter Learn how to write a cover letter that actually wins job offers.
• Cover Letter Templates Check out our proven, job-winning cover letter templates.
• Addressing A Cover Letter Learn how to start a cover letter the right way.
• GENERATE YOUR JOB-WINNING COVER LETTER >>
• Mailscoop.io A tool to help you find anyone’s professional email in seconds.
• How To Get A Job Without Applying Online Our flagship guide for effective job searching in today’s market.
• How To Network Our comprehensive guide on learning how to network.
• Tips For Better Networking Emails 6 tips for writing networking emails that actually get results.
• What To Ask In An Informational Interview 10 great questions to ask during a networking conversation.
• FIND ANY CONTACT’S EMAIL ADDRESS >>
• How To Prepare For Interviews Our proven preparation framework for turning more interviews into offers.
• How To Create A Job-Winning Interview Presentation Learn our “silver bullet” Value Validation Project presentation strategy.
• Interview Questions & Answer Examples Job-winning example answers for common interview questions.
• What To Wear To An Interview A simple guide to dressing for the job you want.
• How To Write A Job-Winning Thank You Note Learn how to write a post-interview thank you that wins job offers.

How To Start A Job-Winning Cover Letter (7+ Examples)

• LinkedIn 16
• Pinterest 18

Your cover letter opening can make or break your chances of scoring the interview.

Problem is, most job seekers don't  really  understand what hiring managers are looking for when they start reading a cover letter!

That costs them job interviews that they probably would have won if they'd written their cover letter opening the right way.

That's where this article comes in!

As a job seeker, I wrote hundreds of cover letters. I A/B tested virtually every aspect of those letters to see what worked and what didn't. I doubled down on the successful strategies and wound up scoring interviews and offers from places like Google, Microsoft, & Twitter.

As a career coach, I've worked with thousands of job seekers on thousands of cover letters. These people came from all sorts of backgrounds, levels of experience, and geographies. Through them, I was able to gather more data on my cover letter strategies to refine them.

In this post, I'm going to share the exact strategies that have worked for me and my clients (and I'm going to show you why most conventional cover letter advice doesn't work anymore!).

We'll be covering:

• What exactly a “Cover Letter Opening” is and why its important
• The two mistakes 99% of people make when starting their cover letter
• The 3 parts of a highly effective cover letter opening
• 3 examples of cover letter openings for different roles and industries

By the end of this post, you'll know exactly how to write a job-winning cover letter opening that stands out from the crowd and gets you hired.

What Exactly Is A “Cover Letter Opening?”

We can break down pretty much every cover letter into a few distinct parts.

Most cover letters including a Heading, Greeting, Intro, Body, and Closing. Here's a visual example of each of those woven into a fully formed cover letter:

The “Cover Letter Opening” is made up of the first three parts – the  Heading, Greeting,  and  Intro .

These are the first sections that recruiters and hiring managers will be reading, so we need to make a strong first impression if we want to land the job. That's what this post will be focused on.

If you're a fan of learning via video, I recorded this overview of everything we're going to cover in this article (mistakes, strategies, and examples). Check it out and then read on for a step-by-step breakdown of the process we're going to use to help you start your job-winning cover letter:

The Two Mistakes That 99% Of People Make When Starting Their Cover Letter

Before we dive into the right approach to starting your cover letter, I want to talk about two mistakes I see in the vast majority of cover letter openings so you can avoid them.

When it comes to hiring, companies only care about one thing:

Finding the person who will bring the most value and ROI to the role.

As candidates, it's our job to position ourselves as that person. We do that by showing the hiring team that we understand the company, the team, and the needs, goals, and challenges for this specific role.

It all starts with relevance!

Problem is, most job seekers do the exact opposite.

Instead of investing time into personalizing the opening to their cover letter, they take a generic approach that they saw in some random blog post or template.

This leads to two major mistakes that cost people interviews and job offers:

Mistake #1: Not Being Specific With Your Greeting

If our goal is to show the reader that we know them and we understand their needs, starting our cover letter with “Dear Hiring Manager”  or  “To Whom It May Concern”  is just about the worst we can do.

Neither of those greetings inspire any excitement nor do they convey any sense of expertise and knowledge around this role.

But so many candidates do this! In fact, the majority of cover letters that have come across my desk as a career coach and when I was interviewing candidates for our team at Microsoft had this greeting.

We need to do better if we want to stand out (I'll show you how in a sec!).

Mistake #2: Making It All About You

The second mistake most people make is using the opening lines of their cover letter to speak about themselves.

Conventional advice has told job seekers to use this space to talk about their experience, the titles they've held, and the excitement they have for this opportunity.

Problem is, that conventional advice simply doesn't work.

Because the company doesn't really care about you. They care about whether or not you're the person who will bring the most value and ROI to the role, remember?

When you talk about yourself and your background, you don't illustrate that you understand the company's needs, challenges, or goals.

You're also competing with all of the other candidates who are only talking about their backgrounds, which means the only thing you have to compete on is, well, your background!

When you're applying for roles at highly sought after companies, there's going to be a lot of competition and chances are good that someone else vying for this role has better “on paper” experience.

If we want to stand out and win more interviews, we need to show the reader that we understand the specific goals, challenges, and needs for this role.

So how do we avoid both of these mistakes and craft a job-winning cover letter opening?

The 3 Parts Of A Highly Effective Cover Letter Opening

I've spent a total of 7 years writing hundreds and hundreds of cover letters.

The first two years were in my own job search, where I applied to over 500 jobs and eventually landed interviews and offers from Google, Microsoft, and Twitter. The last five have been focused on coaching thousands of job seekers spanning the full range of experience, industries, and geographies.

From the results gathered from literally thousands of cover letters, I've found this 3-part cover letter opening to be the most effective when it comes to landing interviews and job offers.

Part #1: Personalize Your Cover Letter Greeting

To avoid Mistake #1 (covered above), we want to personalize our cover letter greeting.

This simply means that we want to make the cover letter as relevant to the person reading it as we possibly can. There are two ways to do this:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

Use This Formula:  To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying to for a Product Marketing Manager role at Discovery Education, you might start you cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than “To Whom It May Concern!”

Part #2: Start Your Cover Letter With An Attention Grabbing “Hook”

Here's some tough love:

If you're doing the same thing as everybody else, you can't expect better results than everyone else.

I see way too many job seekers heading to Google, searching for “Cover Letter Template,” and then just playing Mad Libs to slot in their experience.

The problem with that?

Your cover letter is going to look just like everyone else's!

When recruiters are on their tenth cover letter that starts with, “I'm incredibly excited for the opportunity to apply for the Account Manager position at [Company]…,” their eyes start to roll back into their head.

The key to writing a job-winning cover letter is to immediately grab the reader's attention and suck them into your story.

In fact, there's research showing that humans (like your recruiter) are more likely to remember you and connect with your experience when you share that information with them in the form of a story:

When starting your cover letter, you should have one goal:  to use each sentence to convince the reader that they have to read the next sentence.

Let's take a look at a real example from a client of mine.

She was a high school Spanish teacher hoping to land a job in marketing at a company called Discovery Education.

Instead of using the same old introduction, she decided to tell a story about how Discovery Education's products had helped her as a teacher. Here's what she wrote:

Dear  [Hiring Manager] , Grapes and Discovery Education. Both are amazing in their own right, but I never thought I’d get so much joy from combining them. I currently teach high school Spanish and I set aside time each class to teach my students about Spanish culture. A few weeks ago, we watched the “Virtual Viewing Party: Holidays from Around The World” video by Discovery Education. My students particularly loved the segment on the Spanish New Year’s 12 grapes tradition. This got my students interested in other aspects of Spanish culture. Now, we’re working on a culture project where students research a Spanish tradition and create a 3D representation of it. I’ve never seen so much energy in my classroom. Amazing stories like these are why I want to work for Discovery Education.

Now find me a hiring manager that isn't going to read that very first line and  have  to read more!

My client included something seemingly irrelevant (grapes) to grab the reader's attention. Then she masterfully turned that hook into a story that showed she was familiar with the company, its products, and its mission.

That's how it's done!

Part #3: Close The Start of Your Cover Letter With A Performance-Based Value Proposition Statement

Now that you've personalized your greeting and hooked your reader, it's time to illustrate your value.

You should close your cover letter opening with a value proposition statement that covers three things:

• It shows that you understand the needs and goals for the role
• It provides supporting evidence from your past (using measurable results)
• It ties your results directly to the goals of the role

The goal of your value proposition statement is to show the reader that you understand their needs and you have experience driving similar results in the past. Here is the formula you want to use:

The Value Proposition Statement Formula I believe that the  X+  years of experience I have  [Insert Results That Align With Goals] for companies like  [Insert Companies / Clients] makes me an ideal fit to help  [Company Name]  achieve their goals for this role.

Here are a few examples of that formula in action:

Example #1: Value Proposition Statement for User Experience Designer

Let's say you're applying for a User Experience Design role at a hospitality-focused tech startup that's hoping to improve their website conversion rates. Your value proposition statement might be:

I believe the 6+ years of experience I have boosting site conversion rates for clients like AirBnB, Verbo, and Hotels.com make me a strong candidate to help [Company] achieve their goals for this role.

Example #2: Value Proposition Statement for Partnerships Manager

In this case, you're applying for a Partnerships role at a disruptive direct-to-consumer company whose goal is to drive more product sales through partnerships. Your value proposition might be:

I believe the 4+ years of experience I have creating partnerships that have driven $10M+ in ARR for brands like Harry's Razors and Warby Parker make me an ideal fit for this role.

3 Examples Of Job-Winning Cover Letter Openings

Awesome! I hope you feel like you have a solid grasp on the three parts that make for a job-winning cover letter opening.

Now let's check out some examples to see how these concepts apply to different roles and industries.

Example #1: User Experience Design in eCommerce

In this cover letter opening example, we have Jasmin who is applying for a User Experience Design role at FitWorld, a fitness-focused eCommerce company.

The company's main goal is to improve their customer's support experience (making it easier for their customers to get the help they need, while reducing the amount of hours support spends manually handling issues):

Example #2: Sales in Technology

This cover letter opening example focuses on Chris, who is vying for an Enterprise Account Executive role at Expand.ly a SaaS company in the tech space. The company's latest initiative is expanding into the enterprise sector and they're looking for a salesperson with a track record of enterprise sales success:

Example #3: Software Engineer in Healthcare Technology

This cover letter opening example is about Tameka, a software engineer eyeing up a role at a healthcare technology company called Wellify.

The health tech company is looking to build integrations with major healthcare systems and wants someone who has experience working in real healthcare settings:

Key Takeaways: Cover Letter Openings

You made it! I hope this article helped you rethink how you're going to write your cover letter.

Remember, you want to make sure to avoid robotic, templatized greetings and intros. Instead, you want to address your cover letter to the hiring manager or to the specific team at the company you're applying for.

Then you want to hook your reader with a story. Your goal for each line in the opening of your cover letter is to get the reader to feel like they absolutely  have  to read the next line.

Finally, you want to tie your experience into the goals for the company and the role!

If you do that, you're going to have the start of a job-winning cover letter on your hands. When you're ready to flesh out the rest of it, check out my comprehensive guide on writing a job-winning cover letter and our job-winning cover letter templates.

• Connect on LinkedIn
• Follow me on Medium
• Follow me on Instagram

Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

LEAVE A REPLY Cancel reply

You must be logged in to post a comment.

Most Popular Posts

YOU’VE SEEN AUSTIN IN

WHAT CAN I HELP WITH?

Welcome Back To Cultivated Culture!

Log into your Cultivated Culture account using one of the options below:

Forgot your password? Click here to reset.

Need a free acount? Click Here To Sign Up

By logging in, you agree to Cultivated Culture's Terms of Use , Privacy Policy , and agree to receive email updates.

One Free Account, Four Job-Winning Tools

Sign up for a free Cultivated Culture account and get access to all of our job search tools:

Your Bullet Score is:

Sign up for a free Cultivated Culture account to get the full breakdown of your bullet along with suggestions for improving it:

Sign Up To Save & Export Your Resume

Sign up to create, save, and export your resume and get access to our suite of job search tools!

Sign Up To Get More Free Email Searches

Create a free account to unlock more email searches and get access to all four of our job-winning tools:

Your Headline Score is:

Sign up for a free Cultivated Culture account to get the full breakdown of your headline along with suggestions for improving it:

Already have an acount? Click Here To Log In

We Just Need You To Verify Your Email.

We just emailed you a 6-digit code. Please check your email and enter it below.

Note: Your progress will not be saved until your email is verified. Closing this pop up or window might cause you to lose your progress.

Invalid Code

Choose one of the options below to get the verification code we sent you!

We'll need you to verify your email address before you're able to unlock free scans.

We'll need you to verify your email address before you're able to unlock free templates, saves, and exports.

We'll need you to verify your email address before you're able to unlock free email searches.

We sent a verification code to your email, all you have to do is paste that code here and submit to get full access!

Looks Like You Still Need To Verify Your Email Address!

Whoops! Looks like you still haven't verified your email address. We'll need you to do that before granting free, unlimited access to our tools.

If you can't find the original verification email, click the link below and we'll send a new one:

Sent! Please check your email.

Oops you've hit your credit limit..

Looks like you've used all 10 of your free credits for the month. Your credit limit will refresh in days. You can learn more about your credit limit here.

Want to stop worrying about credits?

Sign up for our Unlimited plan to get instance unlimited access to all of our jon search tools for one low price. Click below to learn more:

Go Unlimited!

Change plan.

Upgrade your plan to get unlimited access to all 5 of our offer-winning job search tools and 200 email searches / week:

Go Unlimited (& Save 10%)!

Upgrade to get unlimited access to our resume tools, 200 email searches / week, and 10% off our regular pricing thanks to your friend :

Your Unlimited plan comes with...

Unlimited access to all 5 of our resume tools

200 Mailscoop searches per week

No obligations - cancel any time

By clicking "Upgrade My Plan," you agree to Cultivated Culture's Terms of Service and Privacy Policy

By clicking "Change Plan," you agree to Cultivated Culture's Terms of Service and Privacy Policy

Confirm Your Plan Change

Here is a summary of your plan change:

Current Plan:

Please note the following for plan changes:

Your new plan and rebill date will be effective immediately

The number above depict retail plan pricing, any adjustments or credits will be available in the Invoices section of your Billing tab

If you're moving to a lower cost plan, the difference will be credited to your account and applied towards your next payment

By clicking "Confirm Plan Change," you agree to Cultivated Culture's Terms of Service and Privacy Policy

Unlimited Plan Upgrade

Change payment method.

Promo code has been applied to your purchase!

Note: This is a monthly subscription, your card will be automatically charged every month until you cancel your plan.

Terms of Use | Privacy Policy

(C) 2024 Cultivated Culture

Note: You will not be charged for updating your credit card using this form. After your new card is added, you will be billed on the date of your next billing cycle.

Upgrade Complete!

You are officially a

Unlimited Member

Invoice Details

Paid Today:

Start Date:

Subscription:

Next Bill Date (Est.):

Note: This receipt and future invoices will be available in the Billing Tab of your Account Dashboard .

Do You Want To Secure Your Account?

Increase your account security with one of our multi-factor authentication options:

Choose An Authentication Method

Awesome! Let's make your account more secure.

Choose your preferred authentication method:

Text Message Authentication

Enter the phone number that you want to use to set up text-based authentication for your account:

Text Message Verification Code Sent!

Please check your phone for verification code and enter below:

Email Verification Code Sent!

Please check your email for verification code and enter below:

No problem, we'll skip this for now. Do you want us to remind you to secure your account?

It's great to have you. We just have a few questions so we can personalize your experience with our tools:

• I haven't applied to any jobs yet and I am not sure where to start
• I know what types of jobs I am looking for and I have started applying or I plan to start soon
• I have been applying to jobs for 3 months or longer, but haven't gotten the results I'd hoped for
• Get a new job in the same industry I currently work in
• Switch careers and get a job in a new industry
• Get promoted at my current company
• Improve my resume
• Improve my cover letter
• Enhance my LinkedIn presence
• Find jobs that I am compatible with

CV Template Master

Free Word CV templates, résumé templates and careers advice

Home » Careers advice » How to write a winning cover letter: what to include

How to write a winning cover letter: what to include

Increase your chances of getting an interview

The points to remember when writing your cover letter are:

• Address the cover letter to the right person (as specified in the job advert).
• Include your address and contact information.
• Reference to the job position you are applying for.
• Reference to where you saw the advertisement.
• Include a copy of your CV (unless the advertisement states otherwise) and say you’ve done this.
• Make reference to experience, qualifications or skills you have that match any special requirements of the role as mentioned in the job advertisement.
• Keep your cover letter brief and to the point.

Here is an example cover letter for the post of Legal Secretary:

111, Church Drive East, Daybrook, Arnold, Nottingham NG5 6JF

27th March 2012

For the attention of Carol James, HR Manager

Dear Ms. James

Re: Legal Secretary

I am writing in respect of the advertisement in yesterday’s Nottingham Evening Post for a Legal Secretary at your firm.

I have over 6 years experience as a paralegal, the last 3 of which were spent at Law Firm & Co, and I have developed a wide range of skills that would meet, and exceed the expectations for the role.

In particular, I note that the job entails reviewing and summarising detailed documentary evidence, redaction of documentation, putting documents in chronological order and paginating, witness tracing and assisting in preparation for witness interviews. My time at Law Firm & Co was split between the criminal law and civil litigation departments, so I have extensive experience of undertaking these tasks which I believe makes me a strong candidate for the role.

My notice period is 2 weeks and I have excellent references available. To get in touch to discuss my application and to arrange an interview, you can contact me on 07984 182182 or email [email protected].

Thank you for your consideration and I look forward to hearing from you soon.

Yours sincerely

Sometimes you’ll want to apply for a position where you don’t have the ideal experience that your recruiter is looking for. In that case, you may want to word your cover letter differently. You’ll want to admit up front that you don’t have what they want, but explain what you do have, and convince them that you’re still worthy of consideration. For example:

You will see from my CV that my experience has been gained in careers not directly related to the legal industry. However, in my 8 years spent in my role as senior claims coordinator in the insurance industry, I have developed many transferable skills that, given the opportunity, would allow me to excel within the role.

I am an effective communicator and have a proven track record of establishing and maintaining harmonious and professional relationships with both clients and colleagues. I have exceptional organisational skills and I am adept at managing my own time effectively. My references will confirm that I take a proactive, professional and flexible approach to work, taking projects forward on my own initiative whilst maintaining a positive team spirit at all times. Above all, I have a willingness and ability to learn as demonstrated by my advancement from office junior to senior coordinator in just 2 years in my last employment.

NB: If the person in charge of the vacancy is a lady and the job advertisement specifies whether the person to write to is a Miss, Mrs or Ms, obviously you can use the correct/preferred title. Otherwise, use Ms. which is universal. If the job advertisement does not specify who is in charge of recruiting for the vacancy, address your letter ‘Dear Sir or Madam’.

More cover letter tips

• If you’ve got a good connection at the place of work, make use of it. Casually drop the name into your letter – for example, “ Your Corporate Partner James Irwin was kind enough to let me know about the position of Legal Secretary that you are currently recruiting for, as he thought it may be of interest to me “.
• Avoid just regurgitating what’s in your CV. Your cover letter has a specific role – to link your CV to the job advert – use it for that and remember, if you don’t give it enough time, it may land in your prospective employer’s bin.
• Use assertive language. For example, the cover letter above states “To get in touch to discuss my application…” rather than “If you would like to get in touch”. It also closes with “I look forward to hearing from you soon” rather than “I hope to hear from you”. The language used here is telling the reader what they will do next, rather than giving them a choice in the matter, and is far more likely to be successful.
• Get a sample cover letter from prospects.ac.uk
• Find more cover letter examples here .

Jen Wiss-Carline has been a Senior Manager and Consultant for several sizeable companies which included dealing with all aspects of staff management and recruitment. She is also a Solicitor and Chartered Legal Executive, having been admitted as a Fellow in February 2006.

Leave a comment Cancel reply

Save my name, email, and website in this browser for the next time I comment.

Privacy Overview

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

The Top 6 Tips for Writing a Powerful Cover Letter

A cover letter is a written, one-page document expressing your interest in a job opening. It should specifically address your interest in both the role and the company, and what skills and relevant experiences make you a great fit for the position. As importantly, it’s a chance to let your personality shine through and show off your communication skills.

Even when an employer is convinced that you meet all the qualifications based on your resume, a cover letter gives that extra spark that can greenlight your application to move through the hiring process and land you an interview. 

In this article, we’ll share the top 6 tips for writing a powerful cover letter and hopefully help you land the job you want.

1. Do Your Research

Start off your cover letter by addressing it to a specific person and not using the dreaded phrase of “To Whom it May Concern.” This shows that you took the extra time to do research on their website or Linkedin to identify the hiring manager’s name.

If you know any individuals from the company, ask them if you may “name drop” them in your introduction. To further demonstrate that you’ve done your homework on the organization, reference specific initiatives and programs. You could also cite other facts that prompted you to apply, such as a recent article or announcement.

The above recommendations showcase to the employer that you put in the extra effort to research them, which in turn, demonstrates your genuine interest in working for them.

2. Tailor Everything

Tailor each cover letter to both the organization you are applying to and the specific role. Make the case as to why you would be good at that particular job and an asset within the larger organization.

You should incorporate keywords and phrases from the job description into your cover letter. Make sure to tailor them to your specific experiences and accomplishments. It’s always helpful to reiterate job description language with data-driven details. 

Here’s an example from NYFA Classifieds Sales Manager, Mary-kate Grohoski, back when she applied to her current role:

The Sales Manager’s job description detailed the responsibility of “Managing the sales process from prospect identification, close of sales, and follow-up.” In her cover letter, she rephrased the above language and incorporated her experience with the following line: “By managing the sales process of over 10 Fine Books and Manuscripts auctions per year in the New York showroom, I oversee all client communications and portfolios, as well as the management of over 2,400 auctions lots per year, and develop and maintain long-term corporate relations.”

3. Be Authentic

In a sea of often standardized cover letters, being authentic could make you stand out. Sincere interest comes through in your writing, so take the time to truly reflect on what genuinely excites you about this opportunity. Speak to why you want the position and be specific about the aspects of the role that intrigue you and are aligned with the vision you have for yourself professionally.

When reviewing your cover letter, consider how the language you’ve chosen could inspire the hiring manager to look forward to what you could achieve together.

4. Solve a Problem for the Employer

Don’t make the cover letter all about you; it’s as much about the employer as it is about you. Connect how your previous experience would be an asset to this particular organization based on what they want to achieve. (Quick tip: Usually, their goals for the role are outlined in the job description.)

How can your skills benefit the organization and help them grow? Do you have ideas as to how you’d contribute to their specific programs and take them to the next level? Reference specific skills, experiences, and projects to demonstrate the value you would be bringing to the role.

Employers are always looking to bring new skills into their teams, to not only fill gaps, but to elevate their teams and organizations’ performance. By relating your experience back to the organization, you are helping them draw clear connections between your background and their goals for the role.

5. Keep it short

A good rule of thumb is to keep your cover letter under a page long, but even shorter is better. It’s a challenge to do so, since there is a lot you may want to cover, but there are some tricks to help you stay succinct.

Something to keep in mind is to not repeat what is in your resume, but instead, provide supplementary information and context to your resume’s content. Another tip is to focus on the 3-4 most relevant transferable skills you can bring to the role, instead of trying to cover every qualification and skill mentioned in the job description. Lastly, it’s always a good idea to have a friend or mentor review your resume and make recommendations on what you could cut.

At the end of the day, remember that the hiring manager is reading countless cover letters so try to make it as seamless for them as possible and make every word count.

6. Use a template, but mainly for formatting purposes

It’s a great time saver when you have a perfectly formatted cover letter template ready to be filled out so that you don’t have to deal with time consuming adjustments to margins, fonts, spacing, and alignment. 

A cover letter format pretty much follows the standard business letter format which contains a header with yours and the hiring manager’s contact information, a salutation, an opening paragraph, one or two body paragraphs, a closing paragraph and a sign off. Quick tip: Include your email address in your contact information, in case the cover letter gets separated from your resume.

Apart from that, you can standardize some aspects of the content just to have a visual filler in place or even use the text as a starting point, but always plan to customize them further for each application.

Overall, as you are writing your cover letter, try to keep a fine balance between talking about yourself, the employer, and what you can achieve together. Always aim to be answering the question of “Why should we hire you?” and back up everything you say with specific examples from your background. 

– Katerina Nicolaou, Account Manager

Put these tips to use by finding your next job on NYFA Classifieds , the go-to listings site for artists, arts administrators, and museum professionals. Follow us @nyfa_classifieds on TikTok for more creative career tips.

Donate to NYFA

• Donation amount: Select donate button or input other amount is required
• Acknowledge as: Input is required
• First name: Input is required
• Last name: Input is required
• Email: Input is required
• Email: Must include '@' symbol
• Email: Please enter a part following '@'
• Country: Selection is required
• Street: Input is required
• City: Input is required
• State: Selection is required
• Zip: Input is required
• Address: Input is required
• reCaptcha is required

insert message here

New York Foundation for the Arts 29 W. 38th Street, 9th Floor New York, NY 10018

Terms & Conditions | Privacy Policy | Site Map

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

• ‘I Had a Great Job Interview — Why Haven’t I Heard Back?’
• How to Answer ‘Tell Me About Yourself’ in a Job Interview