cover letter for executive

Executive Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples
• How To Write a Executive Cover Letter

Executive positions are highly sought after, and you’ll encounter tough competition throughout the hiring process. Developing a detailed cover letter that encapsulates your top career achievements is the best way to make an impact on the hiring manager. Below, you’ll find examples and expert tips to help you craft an executive cover letter and differentiate yourself from other high-level executives during the job hunt.

Executive Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Executive Text-Only Cover Letter Templates and Examples

Sam Waters Senior Vice President | [email protected] | (123) 456-7890 | Seattle, WA 97201 | LinkedIn

January 1, 2024

Gabriel Marquez Hiring Manager Seattle Recruitment Inc. (987) 654-3210 [email protected]

Dear Mr. Marquez,

With 15 years of professional experience in the human resources (HR) and recruiting industries, I’ve led numerous staffing initiatives for large businesses with over 400 personnel. As the senior vice president of Talent Recruitment Corp., I interfaced with C-level executives and client stakeholders to drive recruitment initiatives to enhance the effectiveness of multi-national organizations.

My commitment to diversity, equity, and inclusion (DEI) strongly align with the culture and mission statement of Seattle Recruitment Inc. In my career, I’ve spearheaded various diversity recruiting efforts to transform businesses. My strong track record in delivering staffing and HR solutions to clients would be an asset to your organization based on my professional achievements:

• Developed recruitment strategies for over 30 client businesses valued at up to $3.5 million and partnered with executive leadership to evaluate organizational structure and staffing needs
• Led diversity recruiting initiatives and provided tactical leadership to transform work cultures and enhance employee engagement, which improved retention for clients by up to 25%
• Served as the point of contact for client accounts and built strategic partnerships with universities and other staffing firms within the greater Seattle area

I look forward to sharing more about how my expertise in recruiting and organizational leadership can benefit Seattle Recruitment Inc. Feel free to contact me for an interview at your earliest convenience.

Robert Cho Chief Executive Officer | [email protected] | (123) 456-7890 | Boston, MA, 97201 | LinkedIn

Louis Gentile Senior Hiring Manager ArkTech Software Corp. (987) 654-3210 [email protected]

Dear Mr. Gentile,

As you can see from my attached resume, I have over 14 years of experience as an executive and CEO in the technology industry. Building Solaris Software from a start-up company into a $20 million business was my greatest accomplishment. My vast experience in creating scalable business models within the software space would make me a strong asset to your company in the CEO position.

ArkTech Software Corp’s impressive reputation as an industry leader in Software as a service (SaaS) solutions aligns with my background as an innovator in the software solution market. My experience as a technology executive would aid the growth of your organization based on my career achievements:

• Built, managed, and scaled a start-up software solution business into a multi-million-dollar corporation, which West Sun Software Inc. acquired for $100 million in 2020
• Developed business strategies, analyzed market trends, and drove the development, deployment, and delivery of SaaS solution products, generating $8 million in annual revenue
• Created a scalable business model to facilitate the growth of 80% to 120% year-over-year (YOY)

I would like to schedule an interview to discuss how my knowledge of the software solution market could aid your company. You can contact me at your convenience with any questions you may have. Thank you for your time and consideration.

Joanne Li Vice President | [email protected] | (123) 456-7890 | San Francisco, CA 97201 | LinkedIn

Christine Matthews Senior Hiring Manager West Coast Solar (987) 654-3210 [email protected]

Dear Ms. Matthews,

With over 10 years of experience within the energy industry, I’ve managed various multi-million-dollar initiatives to bring green energy solutions to the market for Clean Power Corp. My ability to create strategic partnerships with enterprise customers and C-level executives would create immense value for your company as the new senior vice president of energy.

As an executive within the energy space, I identify with West Coast Solar’s mission statement of driving the expansion of renewable energy to combat climate change. My extensive background in providing green energy solutions would aid in this mission based on my career accomplishments:

• Led strategic initiatives to reduce carbon emissions in energy portfolios for enterprise clients valued at up to $300 million by delivering wind, solar, and nuclear energy solutions
• Structured energy transactions valued at up to $120 million and coordinated with the CEO and executive team to identify risk factors and negotiate purchases
• Reduced carbon footprint for enterprise customers by 5% to 15%

I look forward to telling you more about how my background in renewable energy can help drive the adoption of green energy solutions across your customer base. You can contact me for an interview at your convenience. Thank you for your consideration.

How To Write an Executive Cover Letter

The first step in writing a great executive cover letter is to identify the needs of target employers. Take time to reflect on your career, and determine how your industry knowledge can support their long-term goals. Companies are truly looking for thought leaders who can provide invaluable thought leadership at the highest levels of an organization. Branding yourself as both a leader and an industry expert should be the primary objective of your document. Below, we’ll provide additional guidance to help you craft each section of your executive cover letter:

1. Contact information and salutation

List your name, phone number, email, and LinkedIn URL in the header of your executive cover letter. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This shows you’ve taken the time to research the company before applying and conveys your genuine interest in the role.

2. Introduction

Lead with a powerful introduction at the top of your executive cover letter to leave a lasting impression on the hiring manager. Feature one of your strongest career achievements and emphasize your years of industry experience. This will create a connection in the reader’s mind for why your qualifications match the company.

As an executive, be sure to mention your background in leading diverse organizations and interfacing with the C-suite. Remember, hiring managers want to see you possess both the industry knowledge and leadership traits to help guide their organization.

3. Body paragraphs

The body paragraphs of your executive cover letter should feature qualifications, experience, and achievements that mirror the employer’s needs. Mention something specific about the company’s reputation, culture, or mission statement and how you can support their long-term goals. Showcase tangible examples of you transforming organizations and providing strategic leadership at the highest levels of management. This will send a clear message you’re a senior-level executive who can deliver substantial value to potential employers.

4. Executive skills and qualifications

Hiring managers aren’t interested in reading a long-winded list of skills on your executive cover letter. They want to see how you’ve applied your industry expertise and skill sets throughout your career. As you craft your paragraphs, feature key terms from the job description where they fit naturally. This helps to further showcase how your background uniquely positions you as an ideal candidate for the position. Below, you’ll find a variety of potential skills you can highlight in your document:

5. Closing section

Finish your executive cover letter with a call to action (CTA), such as inviting the hiring manager to bring you in for an interview or welcoming them to contact you for additional information on your background. Be sure to thank the reader for their time and consideration, as showing respect also demonstrates your professionalism.

Executive Cover Letter Tips

1. feature your executive leadership experience.

Executive leadership should be a focal point of your cover letter. Companies want to see you build successful teams, establish strong work cultures, and define long-term strategies for large organizations. Provide examples of you interfacing with the C-suite, as it’s important to send a clear message that you can collaborate effectively with high-ranking executives in corporate settings.

2. Quantify your career achievements

As an executive, you need to establish a sense of scope for your achievements by incorporating hard numbers, metrics, and monetary figures. For example, you might mention the size of the company or gross annual revenue figures. If you can’t quantify an achievement, focus instead on how your strategies, initiatives, and contributions positively impacted the organization.

3. Brand yourself as an industry thought leader

Companies expect executive candidates to be well-versed in their industry, providing strategic leadership to improve market positioning and drive positive business outcomes. As you craft your cover letter, emphasize your experience as a thought leader within your space. For example, if you were an executive within the energy industry, you might draw attention to your knowledge of market trends related to green and alternative energy.

Executive Cover Letter FAQs

Why should i include an executive cover letter -.

Cover letters play a more substantial role in the hiring process for executive candidates. Companies want to gain a better sense of who you are as a professional beyond what’s already been stated on your resume. Use this opportunity to provide unique insights into your personal values and why you’re the right fit for the organization’s culture.

Should I use an artificial intelligence tool to write my cover letter? -

Using an artificial intelligence (AI) tool to start your cover letter can be a viable option, but avoid having AI write the entire document for you. Despite recent technological advancements, AI-generated documents are often generic and prone to grammatical errors. Your cover letter needs to tell your unique story, and that isn’t possible without your input.

How long should my cover letter be? -

As an executive, it’s easy to end up with a long cover letter due to your extensive work history and experience. That said, it’s normally best to keep your cover letter concise and focused, even at the executive level. Limit your document to only three or four paragraphs. This ensures your cover letter emphasizes your most impressive and relevant qualifications.

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Executive cover letter example

Primary purpose

Secondary purpose, sharing your professional story.

Let’s face it: landing a position in the C-suite is a big deal. And a half-baked application just won’t cut it. For an executive role, you need laser focus, leadership and confidence that radiate from your resume and cover letter the moment a hiring manager (or top-level decision-maker) begins to read them.

The job search for an executive comes with unique challenges. You may be applying for a position with a former employer or upon recommendation from another professional contact. Maybe you’re an outsider competing against a few internal candidates. Whatever the situation, your application will need to be near-perfect to have a chance at your executive level dream job.

When applying for an executive role, you’ll be up against dozens of highly-qualified candidates, each with executive resumes full of impressive work histories. So how can you show you have what it takes to out-perform them all? A great cover letter can make all the difference in proving your ability to lead a company to success.

Resume.io is committed to helping you land the perfect position with a professional cover letter and exceptional resume. Our tools, tips and templates are expertly-designed to help even the most advanced candidates make a great first impression.

This executive cover letter example along with our free sample cover letter will:

• Explore the unique challenges of cover letter writing for executives
• Offer free examples, samples and templates to help you avoid common mistakes
• Explore the power of storytelling to help you beat out even the most qualified applicants
• Help you harness your unique advantages to impress the employer and land the interview!

So how do you craft an executive cover letter that will get you into the C-suite? Let's get going right now to show you how (you can also check out our library of 125+ cover letter examples).

Best format for an executive cover letter

If you’re applying for an executive position, this likely isn’t your first rodeo when it comes to applications, human resources and job interviews. Nevertheless, the stakes are as high as possible this time – your cover letter must be exceptional in every way in order to beat out the best of the best. 

Just because you have years of experience doesn’t mean your cover letter should be long and winding. In fact, the one page (about 200 to 400 words) rule of cover letter writing still applies to your document. The difference is, while a lower level applicant may get away with a few  rambling sentences, every single word of your executive cover letter must be precise and carefully chosen to build a picture of you as the ideal candidate. 

Is a standalone resume ever enough?

If you’re applying for an executive position upon professional recommendation or within a company where you’ve worked, you may not have a formal job application to refer to when questions arise. You may be left wondering if submitting just your resume is sufficient to land the job. Does a hiring manager want to read your cover letter even if they already know you?

The beauty of a well-crafted cover letter is that it’s never one-size-fits-all. Already have a great working relationship with the HR team? Address the letter recipient by first name and use a professional yet friendly tone to remind them of the success you’ve brought the company. Conversely, if you’re completely new to the employer, your cover letter can serve as the perfect introduction, making a hiring manager wonder why you hadn’t crossed paths before. 

In short, a cover letter is the perfect opportunity to either build on the connection you already possess or make a great first impression and leave a hiring manager wanting to learn more. That’s why we don’t recommend submitting a resume without one. For an executive position, you’ve only got one chance to put your best foot forward so why not use all the tools at your disposal?

When you’re up for an executive level position, you already know that your competition is fierce. Other applicants have been working their whole lives for this moment, hoping and praying that this time they’ll finally land that top leadership role. In order to outshine them all, your cover letter can’t miss a single opportunity to impress.

An executive cover letter must be crafted with care. Every sentence must add to the intrigue about who you are as a person and what you can bring to the table. Use the job description, social media and other research about the company to truly understand their mission and framework. Then, offer your most impressive accomplishments and your visions for leading your potential employer into the future.

While lower-level positions may need to demonstrate a penchant for learning quickly or following instructions, the executive is the one steering the ship. Your cover letter is the moment to be bold instead of modest by putting your biggest and brightest ideas on display. 

By creating a compelling cover letter that piques a hiring manager’s interest and addresses the company’s exact needs, you’ll come across as a natural fit – someone who should have been making executive decisions from the very beginning. In that sense, a cover letter is your secret weapon to maximize your chances of landing the position even in a crowded pool of applicants.

Tailoring your cover letter for success

The idea of a generic, fill-in-the-blanks cover letter for an executive is enough to make any hiring manager smile – and not in a good way. How can a candidate be trusted to make the most important decisions in the company if they can’t even craft a unique application? You may want to turn to sample sentences and examples for advice when crafting such an important document – and you should! Just make sure that your final product is highly customized for the exact position and company you are applying to.

An executive cover letter must show a deep understanding of the company needs and workflow with examples of previous successes that clearly meet those demands. Your personality and leadership style should also be a clear component of your cover letter. 

Resume.io’s executive cover letter sample is meant to give you a base to work off of, but don’t be afraid to spend more time crafting a cover letter that is uniquely yours.

Your cover letter is an executive summary. You need to state your case in a concise manner. This means taking care of the formatting and structure of your letter.

The format of an executive cover letter should contain the following elements:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

The format of a librarian cover letter should cover the entire basic picture of how you run a library’s day-to-day operations. It is easy to gush about your love of literature, but if you do not state how you run the operations, or balance the books, doubts will quickly surface about your impact. The cover letter sample at the end of this paragraph provides a good illustration of this dual approach.

The comprehensive cover letter guide offers more general advice about how to go about compiling cover letters, but below you will find specific advice on how to maximize the effectiveness of each specific letter paragraph and section.

This executive cover letter example gives you an overall idea of how this part of your application should sound:

Dear Mr. Hindmarch,

Having led consumer delivery businesses for the past two decades, I have overseen the rise of mobile app led business models and been at the forefront of using social channels for customer acquisition and engagement. When reliable service is your business, new customers will only consider working with you if you can shout about how great you are.

The Executive role at Just Deliver is timely as I have recently exited my last business and, after a period of leave, I am ready to get back into the industry. In both previous leadership roles, I have had full P&L responsibility with direct reports in Sales, Marketing, Operations and Finance.

After a degree in Logistics Management at Ohio State, I worked my way up the management ladder for eight years at Stork Delivery, primarily in the Sales and Marketing divisions, but then moved to Swifts, working as Operations Director for two years and after a management buyout became Managing Director.

My achievements in the two years leading Swifts were considerable:

• Grew customer base by 120% - from 500 to 1,100 with revenue growing by 140%
• Expansion was driven by new territory development. Organic LFL sales growth +18%.
• Developed No. 1 rated mobile app and award-winning customer engagement portal.
• Grew a team of 45 employees to 100+ improved staff retention from 65% to 85%

I see that regional expansion ranks at the top of your growth agenda and I hope that my experiences will prove useful. Marketing visibility is critical when you are entering a new territory and I would love to share some of my social media playbook secrets should we have the opportunity to sit down for a chat.

Your leadership team has a reputation for innovation and customer focus and I would be honored to work with them to take the business to the next level.

Looking for more ideas before you get started? Have a glance at our other Business & Management cover letters: 

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Cover letter header

Your cover letter header occupies the prime real estate at the very top of your document. Because of its prominent position, the header serves two purposes. The first is to identify your document with your name, contact information, social media like LinkedIn and any other vital information in case a hiring manager wants to contact you. 

The second role of your header is to create attractive formatting that makes a statement. For an executive role, you’ll want to pay careful attention to the message sent by your visual presentation. You’ll want to convey a sense of authority and confidence while still conforming to the employer’s image.

The goal of this section: Keep your name and contact information right at the top of your document in case a hiring manager wants to get in touch. Create an attractive and deliberate format that conveys your personal style while still fitting in with the employer’s branding.

Align document styles!

For executive-level candidates, professional formatting isn’t just a bonus – it’s a requirement. One of the most important steps you shouldn’t miss when crafting your application is aligning the document styles of your cover letter and resume. By creating a consistent look and feel for your documents, you’ll present yourself as the complete package – someone who knows the importance of image and branding.

Crafting a polished format doesn’t have to be a pain. Cover letter and resume templates are specifically designed to take the stress out of the process. Within Resume.io’s template library, you can choose the design that best matches your industry, potential employer and personal style, then customize it to make it your own, all in a few clicks.

Cover letter greeting

Your cover letter greeting serves an important role in setting a friendly and respectful tone for the rest of the letter. As mentioned earlier in this example, you can customize your greeting based on your level of familiarity with the company or the hiring team. If you’re not exactly sure what’s most appropriate, err on the side of caution with the simple and professional “Dear” followed by the correct salutation and last name of the letter recipient.

The goal of this section: Create a personal connection by addressing the letter recipient by name with the greeting that’s most appropriate for your existing relationship.

The importance of names and addressed greetings

We can all recall a time when we felt embarrassed to have forgotten someone’s name. It's an equally uncomfortable feeling when someone who should know your name doesn’t bother to use it. Names are important. Using someone’s name shows that we care and that we are attentive. And the evidence is not just anecdotal – research has shown that humans have a positive neurological reaction upon hearing their own names.

For an executive cover letter, addressing your letter recipient by name (whether that be the hiring manager or someone else) is practically a must. While entry-level applicants might get away with “Dear Hiring Manager,” it’s rather poor form for an executive candidate. It might take some web research or a call to the front office, but it’s a good idea to do the extra legwork to make sure your cover letter is properly addressed.

If for some reason you’re sure you can’t or shouldn’t address the recipient by name, you’ll want to opt for a collective greeting instead. “Dear (Company Name) Hiring Team” or even “Hiring Family” can work well.

Cover letter introduction

In some ways, your introduction is the most important part of your cover letter. If you can’t differentiate yourself and spark a connection, a hiring manager is likely to pass on your application before they even finish reading your opening paragraph. For an executive, this is not the time to play it safe. Keep a professional tone, but lead with your boldest idea, most impressive achievement or better yet, a captivating story that culminates in the success of your vision. Keep the introduction brief so that you can easily lead the reader into the body section.

The goal of this section: Create an interesting and impressive opening sentence that immediately makes you stand out from other candidates and pulls a reader into the rest of your letter.

The resume sample text below jumps right in with a summary of this executive's career including a highlight.

Cover letter middle part (body) 

Your cover letter body section is where you’ll carefully lay out all the reasons why you’re the perfect fit for this particular executive role. Limit yourself to just a handful of your strongest arguments and make sure to back up your achievements with specific numbers, facts or timeframes. This section should contain only the most relevant examples based on the position you’re applying for. The STAR method may be able to help: first list a Situation, then the Task required, your Action and the ensuing positive Result.

For an executive role, your ideas and vision for the future of the company are paramount to the position. Without coming across as condescending or presumptuous, describe your ideas and vision for leading the business forward.

The goal of this section: Lay out your most relevant and impressive achievements using the STAR method, describe your strategies and ideas for future company success.

The bullet points in the cover letter sample text below serve to break up the text and focus attention on big achievements.

How to close an executive cover letter (conclusion and sign-off)

Your cover letter conclusion’s primary job is to house your Call to Action. While this strategy works for candidates of all levels, executive applicants shouldn’t be afraid to be clear about their intentions. Express your enthusiasm for discussing the position further and invite a hiring manager to contact you for an interview. You may even want to leave your contact information again here, space permitting. Don’t forget to thank the reader for their consideration.

Then finish your letter with a signature that matches the tone of your greeting and the rest of your letter. “Sincerely,” “Best regards” and “Warm regards” can all work well.

The goal of this section : Create a clear and confident call to action that invites a hiring manager to contact you for an interview, use a professional and appropriate signature to finish your letter.

The cover letter sample conclusion below explains the applicant's interest in the position and ends with a call to action.

Writing psychology – cover letter tools and strategies

While an executive cover letter will need to be adapted to the exact position, industry and company, there are a few qualities that anyone in a leadership role must express:

• Confidence: Imagine if the passengers found out the captain wasn’t confident about sailing the ship. An executive needs to hold tight at the helm even in stormy weather. Display confidence and know-how in your tone, without braggy unnecessarily.
• Strategy: An executive sees the bigger picture and takes calculated risks to progress the business. Make sure the final body paragraph expresses your vision and plan to ensure growth.
• Teamwork: An executive might be in charge, but that doesn’t mean they work in a bubble. Professional communication and expert listening skills are vital to the success of any upper level employee.
• Management: Great organization skills, an ability to delegate tasks and conflict resolution are the executive’s secrets to minimizing friction within the company. Make sure your cover letter demonstrates how your management style meshes with the business’s goals and needs.

Standard advice for job seekers is to impress recruiters with their achievements by using numbers, facts and figures to show what they can bring to the company. While the same advice certainly applies to executives, there are a few key differences.

First of all, you’re going to be up against plenty of other candidates who possess a laundry list of successes. They will likely layout out their achievements with key bullet points. They will share examples of their impressive work experiences and write with impeccable grammar and spelling. 

If you want to win the job as an executive, you need to go above and beyond. Your cover letter shouldn’t rehash what’s on your resume. It should offer new details and a surprising behind-the-scenes look at how you effectated change. Don’t be afraid to share challenges you faced and the ways in which you overcame them. An executive position is not about being a rote cog in the wheel, it’s about leading the team with charisma and determination. Your executive cover letter should paint you as an individual – someone who fits in with the company but isn’t afraid to pull in a new direction.

The psychological power of storytelling

It’s a well-established fact that humans are hardwired to respond to great storytelling. Advertising agencies have been capitalizing on this fact for years (just think of an old Super Bowl commercial you still remember – it probably has some sort of emotional twist). 

Hiring managers are just as human as anyone else. A cover letter that pulls back the curtain to reveal the secrets of your success can quickly make you the top choice when compared to candidates who churn out profits without a personal connection. Of course, the stories you choose to tell should be favorable, optimistic and relevant for the company’s tone and professionalism. A personal anecdote is usually best placed in the introduction paragraph where it can immediately catch a hiring manager’s attention and differentiate you from the start.

Executive cover letter format and common mistakes

Little errors can spell the demise of any application, but for executive candidates the stakes are much higher. Pay extra attention to avoid these common pitfalls before you submit your cover letter:

• Spelling and grammar mistakes: Typos and incorrect sentence structure are hardly excusable at such a high level. They make a hiring manager wonder if you pay attention to detail or if you can be trusted to communicate professionally once hired. Use spell check rigorously and ask a friend to proofread before you submit.
• Sloppy formatting: Poor visual presentation instantly dashes your credibility and makes you look uninterested in actually landing the position. Go the extra mile by using an expertly-designed template or another professional aid.
• Poor tone: Striking the balance between arrogant and confident can be tricky. And being too modest might give the impression that you lack leadership qualities. Make sure to back up your achievements with numbers and statistics or ask someone you trust to evaluate the tone of your cover letter.
• Generic letter: An uncustomized cover letter full of copy-paste sentences and general qualities will likely do you in before the end of the first paragraph. An executive cover letter needs to show a deep understanding of your potential employer’s challenges, goals and tone from the top of the page right down to the signature.

Key takeaways

• A cover letter is an essential component of any complete executive application since it’s the best place to share the achievements, personality and vision that will help you lead the company forward.
• Your executive cover letter must be well researched and highly tailored for the company’s goals and objectives.
• Make sure to include your perspectives and vision for moving the business forward towards the end of the body section.
• Don’t just recite achievements from your resume – use your cover letter to provide interesting new information, make a personal connection and tell a story about your success.
• Make sure your visual presentation is as sharp as your writing by aligning your cover letter and resume styles.

With resume.io’s advanced tools, you can create a perfect cover letter in no time at all: use our machine-learning writing suggestions, recruiter-approved templates and professional designs to craft your stand-out Executive Pitch!

Free professionally designed templates

• Cover Letter Tips

Executive Cover Letter Examples and Tips for 2024

10 min read

Looking for your next executive role? Cover letters are a necessary evil of the job search process. No one really likes to write them. That’s mainly because most people don't know what to include to make the cover letter worth reading. Before you get started on your executive cover letter, chances are you will have a few burning questions in mind. 

Should you restate your resume?

Should you tell your whole story?

What exactly are hiring managers looking for?

Let us put your mind at rest. Cover letters should be your introduction to the employer. It's your chance to say hello and explain why you would be an asset to the company. As an executive, it's even more important to perfect this part of the process. Your role will be monumental, so your first impression has to be on point.

An executive cover letter should be written in a compelling and professional manner. Be sure to mention your key skills in leadership, people management, and business growth. You can do this by highlighting aspects of your resume or briefly showcasing your story. You may choose to Include a short list of your strongest skills to demonstrate your leadership. 

 If you’re ready to get writing, you’ve come to the right place. A quick way to ensure you can efficiently write cover letters is to have a base template. In the following guide, we will detail everything that you need to know about writing an executive cover letter. Once you’ve read our 10 key tips, you will have no problem creating an application that wins you the interview.

What should an executive cover letter include?

First things first, you need to know what your executive cover letter should include. You have roughly 300-400 words to play with here. However, no hiring manager wants to read a long, meandering letter about your life up until this point. Save that for your memoir. Instead, you need to ensure that your cover letter has a solid structure, as follows: 

Cover letter header

Introduction/hook 

Main paragraphs 

Conclusion 

 Sticking to this format will help your cover letter “flow” well. The hiring manager can quickly gain the information that they need by skimming the document. Much like a story, your cover letter should have a natural narrative. It starts with the beginning, moves seamlessly onto the middle (i.e. the main point), and concludes with a strong ending. If you manage to get that right, you will captivate the hiring manager with your professional history. 

Effective executive cover letter example

 Before we go anything further, let’s start with some inspiration. Below is an executive cover letter example that ticks all of the boxes. Check it out now: 

Why this example excels

There’s a reason that this executive cover letter works so well. The letter includes everything that you would expect from a high-level professional. Here are five things that you may have noticed right from the offset: 

It includes a professional letter format

The heading matches the resume

  It’s short and sweet — one page with three basic paragraphs

  It includes a professional greeting

The content is tailored and to the point

 As a rule, the body of the letter should be no more than three short paragraphs explaining which job you want, why you want it, and why you are qualified to have it. You should support your claims with accomplishments and refer to your resume. 

 If you're starting from scratch, read our related post: Here is What a Good Cover Letter Looks Like . The guide gives you a good overview of how you can get started with your application letter. When you’ve read that, come back here and we will take things to the next level. 

 You know the drill. Hiring managers will expect more of you as you climb the career ladder. As an executive, your cover letter needs to be a cut above the rest. You have to showcase your strongest leadership skills while meeting all of the above requirements. If you create a basic template, you can quickly customize the document with the nine tips below. 

9 Ways to Make Your Cover Letter Stand Out

 Let’s say that you already have the basic structure down. What happens next? The answer is that you level-up your document. Starting at the top of your cover letter, here are nine tips from the executive resume writer team at ZipJob to get your cover letter noticed. 

1. Indicate why you're writing

 You may be writing to express interest in an unadvertised opportunity, but you're most likely writing in response to an open position. In the first paragraph, you should tell the reader exactly which job you are applying for and where you found out about the opening. Many HR offices track adverts and referrals, so it’s important to highlight these details.

But that’s not the part that will grab the reader’s attention. You need a hook. For example, you could list your credentials in the first paragraph to show why you would be an intuitive fit for the company. On the other hand, if you were referred by a person in the company, you can use this point as your hook. Figure out what information will make you stand out here.

An example:

I heard about (the job) from your (Title), (Name), and am eager to apply for the position. My credentials include….

2. Tell your story in a compelling manner

 Language matters when it comes to your executive cover letter. Include your unique value explicitly, yet concisely. That is quite a challenge, but your hard work will pay off. You may use a variation of your elevator pitch, for instance, or a brief summary of why your work experience and qualifications is a perfect fit for the job in question.

To add some color to your cover letter, pick your words wisely. Use compelling verbs and avoid words such as "prepared" and "managed." Those words are passive, dull, and overused: your cover letter should be interesting and tell a compelling story.

3. Focus on up to four important facts

 While your resume should be detailed, cover letters should be brief with only the most intriguing information and the highlights of your leadership story so far. To get that right, you can either showcase your accomplishments in a few paragraphs or bullet form.

Be selective about the accomplishments you include in your cover letter. Felicia Tatum, executive resume writer and CEO of Creative Career Solutions , recommends including “no more than four accomplishments” in your cover letter. “The resume can show the details, let the cover letter show the facts so it entices the reader to look at the resume,” she explains.

4. Showcase your leadership abilities in three lines or less

Using language such as "oversaw," "directed," "executed," "delivered," and "owned" will make your cover letter stronger. Including two to three sentences about your abilities to lead others, lead departments, or lead a company will showcase you as a strong executive.

The first sentence should have your strongest information and senior leadership skills, followed by one or two sentences to strengthen and prove the claims from the first. 

Bullet points are a great way to draw the eye to your best accomplishments. This is only effective when used sparingly, though. Limit the number of bullet points and the number of lines they take up in your cover letter.

5. Provide value through your accomplishments

 As we have already mentioned, listing accomplishments is a quick way to highlight your strengths. However, it’s vital that you also provide evidence to back up any claims that you make. You can do this by including numbers, such as costs saved or costs slashed, or mentioning awards, achievements, or projects you completed.

The more specific you are in your cover letter, the better your chances of success. Show the hiring manager that you’re more than just talk . Providing specific evidence of how you have performed in the past could make all the difference to your application.

Remember to use the same style as your resume so they look like a cohesive application. Use the same resume font , bullet point style, and numbers. That will leave a great impression on your reader, even when you reword the data to make a more persuasive narrative.

 Related read: Using the STAR Method to Create a Superior Resume (+ Examples)

6. Address the reader directly (if you know the name)

 “Remember that a person’s name is to that person the sweetest and most important sound in any language.”— Dale Carnegie

The more personalized the cover letter, the better it will be received. So, if you know the hiring manager’s name — through online research or even LinkedIn— you should include it now. Addressing them directly is likely to win you some points. Of course, there are times when you won’t know their name and need to use a standardized greeting instead.

Before you start writing your cover letter, do some research. Take a look at the company’s website and LinkedIn page, for example. This is a great way to know the key players and be more prepared to write a customized application. It can also give you clues to the company's goals, visions, current projects, recent media attention, and current leadership team.

7. Include a call to action 

 At the end of your letter, include a call to action. This is the action you’d like the employer to take after reading your letter. Here are some examples of final lines you may use:

“Please contact me at your earliest convenience.”

“I look forward to speaking to you and encourage you to reach out with any questions.”

“Please let me know when you’d like to discuss my resume further.”

Remember, the call to action should always be in the very last sentences before you close out the letter. Make it conversational, but never pushy. It is the hiring manager's job to review applications and contact the best candidates, so be polite without sounding desperate.

8. Add your signature

 It goes without saying that you should include your name to the end of the letter. However, add that personalized, executive touch, paste in your actual signature. It takes minimal effort but can go a long way. The visual impact of your signature carries more weight than you might imagine and will help you to make a lasting impression on the hiring manager.

There are a couple of ways to achieve this look. First up, you can take a picture of your actual signature, scan it to your computer, and upload it to your word processor. Some software, such as Adobe Acrobat, will also allow you to draw your signature directly into the program.

9. Take the time to edit first

 When you’ve done all of the above, you might think you’re ready to hit “send” on your executive cover letter. However, before you do that, there’s one last thing that you should take care of. It’s crucial that you edit your document before you submit it. 

There are two reasons for this. First of all, you need to ensure that no sneaky typos or spelling mistakes have gotten through the net. These errors will put the hiring manager off fast. Secondly, this edit will give you the chance to cut out any content that doesn’t add value to your application. Read through each part of your cover letter and make sure that each element of it will help push your application over the line. 

In conclusion, your executive cover letter should be a short highlight reel that engages the reader. Personalizing your cover letter with your most impressive accomplishments will make it stand out. However, you need to make sure those accomplishments are related to leadership, motivation, and business development. That savvy move will position you as an executive with plenty to offer. 

If you follow the above guidelines, you can write a killer executive cover letter in no time and increase your opportunities for interviews.

Recommended reading:

Please Find Attached My Resume: How to Use This Phrase

How to List an MBA on a Resume (+ Examples)

7 Tips for Writing A Cold Email for a Job (+ Examples)

Charlotte Grainger, Editor & Content Writer, Charlotte Grainger, Editor & Content Writer

Charlotte Grainger is a freelance writer living and working in Sheffield, UK. She has a passion for career development and loves sharing tips and advice. Follow her on Twitter

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CEO & Executive Cover Letter Sample

If you are searching for a job as an executive or CEO, it's important to follow best practices for executive cover letters, including proper formatting and language. Many employers are using applicant tracking systems (ATS) to sort and screen job applications, so using a writing service that specializes in executive cover letters, like TopResume, can ensure your application sails through those systems – and doesn't get tossed in the trash.

CEO & Executive Cover Letter Errors to Eliminate

As you apply to executive or CEO positions, it's important to avoid cover letter mistakes that could ruin your chances. Such errors include:

• Making unsupported claims. It's one thing to claim you're an expert at improving company profit margins and increasing revenue, but it's another to prove it. Do you have the evidence to back up your claims? You should. And it should be in your cover letter.
• It's not addressed to a specific person. Always do some digging so you can address your cover letter to a specific person. Avoid addressing your executive cover letter with “to whom it may concern” – this is an immediate red flag that you didn't take the time to research the target company.
• It's selfish. What's in it for the employer? How would hiring you benefit their company? Those are the questions your cover letter and resume should clearly answer, rather than strictly talking yourself up.
• It rambles. When applying to an executive or CEO role, it's likely you have many years of experience. However if your cover letter is borderline novel-length, it's too long. Your cover letter should be no longer than a page. Ideally, it should be somewhere between three to four paragraphs.

Do you have the cover letter that will avoid the trash pile and get you the interview? You can. Two of our resume packages (Career Evolution and Executive Priority) include cover letter writing. We guarantee you'll get 2x more job interviews within 60 days or we'll rewrite your resume for free.

The better the cover letter, the more likely the interview. Use our executive cover letter writing service today!

Samples by Category

• Executive Assistant
• Executive/CEO
• Nursing (Healthcare)

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Professional Executive Director Cover Letter Examples for 2024

Your executive director cover letter must immediately highlight your leadership experience. It should reflect your ability to drive an organization towards its strategic goals. Demonstrate your visionary approach with concrete examples. Ensure your passion for the role shines through every word.

Cover Letter Guide

Executive Director Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Executive Director Cover Letter

Key Takeaways

Crafting an executive director cover letter can often be a daunting task. You’re ready to apply for your dream job, but suddenly realize you need more than just your resume. Your cover letter must captivate, showcasing that one crowning professional achievement without echoing the resume. It’s about striking a balance between formality and originality, avoiding tired clichés while keeping it concise. Remember, a compelling narrative that fits on one page could be what sets you apart.

• Some inspiration from other professionals' job-winning cover letters;
• The best structure and format for your executive director cover letter;
• Insights on how to write about your best achievement to stand out;
• A creative twist on your executive director cover letter intro.

Upload your executive director resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.

If the executive director isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Executive Director resume guide and example
• CIO cover letter example
• Director of Finance cover letter example
• Assistant Director cover letter example
• Senior Executive Assistant cover letter example
• Head of Product cover letter example
• Team Manager cover letter example
• Assistant Branch Manager cover letter example
• Deputy Director cover letter example
• Management cover letter example
• Managing Director cover letter example

Executive Director cover letter example

Carla Jensen

+1-(234)-555-1234

[email protected]

• Emphasizing Leadership and Strategic Planning: The cover letter spotlights the candidate's proficiency in driving operational excellence, which is vital for a leadership position. Highlighting past roles that demonstrate the ability to formulate and execute strategies sets a confident tone for an executive role.
• Demonstrating Impact through Quantifiable Achievements: By quantifying the results of their initiatives, such as the 25% revenue increase, the candidate provides concrete evidence of their capability to contribute to business growth, which is compelling for hiring managers looking for proven performers.
• Tailored Skills and Experience: The cover letter is customized to underscore experiences that are relevant to the organization's need, such as the enhancement of operational processes and performance management systems, indicating a strong fit for the executive director position.

Standard formatting for your executive director cover letter

Structure your executive director cover letter, following industry-leading advice, to include:

• Header - with your name, the role you're applying for, the date, and contact details;
• Greeting - make sure it's personalized to the organization;
• Introduction paragraph - no more than two sentences;
• Body paragraph - answering why you're the best candidate for the role;
• Closing paragraph - ending with a promise or a call to action;
• Signature - now that's optional.

Set up your executive director cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.

Use the same font for your executive director cover as the one in your resume (remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).

Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.

Our builder allows you to export your executive director cover letter in the best format out there: that is, PDF (this format keeps your information intact).

The top sections on a executive director cover letter

• Header with Contact Information : This should include your name, address, phone number, and email, as it allows the recruiter to know who you are and how to contact you easily. Additionally, for an executive director position, you can include your LinkedIn profile or personal website if it showcases your professional accomplishments.
• Opening Salvo : Your introductory paragraph should immediately convey your interest in the role and briefly highlight your most impressive accomplishment that's relevant to an executive director position, such as a successful initiative you spearheaded or organizational growth you contributed to.
• Executive Leadership and Vision : This section of the body should elucidate your leadership experience, strategic vision, as well as your ability to inspire and lead a team towards organizational goals, which is crucial for an executive director role.
• Operational and Financial Oversight : A separate section should detail your experience in managing an organization's operations and finances. This could include mentions of budget management, resource allocation, or efficiency optimizations, which are critical for the role of an executive director.
• Call to Action and Closing : The closing should express your enthusiasm for the opportunity to lead the organization. It also serves as a polite prompt for further dialogue, suggesting your availability to discuss your application in more depth, which is instrumental in moving the hiring process forward.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic Vision and Leadership: Recruiters look for candidates who can demonstrate a history of leading organizations or departments to achieve long-term strategic goals, which is critical for guiding a company towards future success.
• Financial Acumen: An executive director must understand complex financial reports, budgeting, and financial strategies to ensure the organization's financial health.
• Fundraising and Resource Development Skills: Particularly in non-profit sectors, the ability to secure funding through various channels is crucial for organizational growth and sustainability.
• Board Governance Experience: Experience working with a board of directors is highly valuable as executive directors often report to and collaborate closely with the board.
• Operational and Organizational Management: Recruiters seek candidates with a proven track record of improving operational efficiency and managing the organization's resources effectively.
• Relationship Building and Communication: Strong skills in building relationships with stakeholders, partners, and the community, as well as clear and persuasive communication abilities, are essential for an executive director role.

How to personalize your executive director cover letter greeting

Before you start writing your executive director cover letter, take the time to find out who is recruiting for the role.

Search for the recruiter's name on LinkedIn or the corporate website to address them personally in your executive director cover letter salutation .

What if you can't find out who's recruiting for the role?

Always aim to avoid the very impersonal "Dear Sir/Madam" - instead, opt out for "Dear HR Team" or "Dear Hiring Manager" to make a better first impression.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Recruitment Team,
• Dear [Department Name] Team,
• Dear Mr./Ms. [Last Name],
• Dear Director [Last Name],
• Dear Dr. [Last Name],

How to start your executive director cover letter introduction

The opening paragraph of your executive director cover letter can seem like a real enigma.

Where do you start writing ?

In your executive director cover letter introduction, focus on yourself by stating what:

• gets you motivated and excited about the role;
• you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

That one achievement in your executive director cover letter body

The lengthiest part of your executive director cover letter is the body.

Within the next three to six middle paragraphs, present yourself as the best candidate for the role .

How can you do that without retelling your whole professional resume?

Select one key achievement that covers job-crucial skills and technologies (and is memorable).

Within the body of your executive director cover letter, aim to tell the story of how you achieved your success. Also, write about how this would help out your potential team.

Ending your executive director cover letter to avoid "Sincerely yours"

Yes, this sort of closing statement may work best before your signature.

But you want to give recruiters something more with your executive director cover letter ending .

Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).

Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.

Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.

No experience executive director cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their executive director cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

Winning recruiters over shouldn't be difficult if you use your executive director cover letter to tell a story that:

• Is personalized by greeting your readers and focusing on key job skills greets;
• Isn't spread all over the place, but instead focuses on one key achievement and selling your value as a professional;
• Introduces your enthusiasm for the role, passion for the job, or creativity in communication;
• Is also visually appealing - meeting the best HR practices;
• Ends with a nod to the future and how you envision your growth, as part of the company.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

How To List Contract Work on Your Resume

How to use a qr code on your resume, what jobs should you put on a resume, top 5 most common job scams in 2024 and how to spot them, 8 common interview questions for managers (with answers), how to get a job in silicon valley: industry trends, secrets, and expert advice in 2024.

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Executive Manager Cover Letter Samples & Examples That Worked in 2024

Navigating the mysterious waters of writing an executive manager cover letter , you might feel like a sailor without a compass. But, did you know this particular document can be your secret weapon in the competitive job application process?

So, buckle up. Let's zero in on some helpful tips and real-world examples to take your cover letter game up a notch. With the right guidance, you'll be set to create a cover letter that's clear, compelling, and highly effective.

Read on and learn about:

• Formatting your executive manager cover letter
• Building a header that stands out
• Creating a headline that succinctly captures your experience and goals
• Personalizing your greeting to suit the executive manager position
• Crafting an impactful opening statement
• Showcasing your most valuable managerial skills and accomplishments
• Concluding your cover letter with a persuasive call to action
• Avoiding common mistakes found in executive manager cover letters
• Staying informed about salary expectations and job outlook for executive managers
• Leveraging the best resources throughout your job search

1. How to properly format your executive manager cover letter

Consider your executive manager cover letter as a one-page opportunity to make an impact . Clean, clear, and concise are our watchwords as we uncover how to format your cover letter for maximum readability and effectiveness.

• Simplicity is key: Aim to fit your letter onto one page. No prospective employer wishes to embark on a Tolkien-sized reading journey. 
• Font choice: Stick to professional, accessible fonts like Arial or Times New Roman, and keep the size between 10-12 points. We're all grateful when we can read without squinting.
• Space it out: Just like in a well-designed office, white space matters. Keep your margins to the standard 1 inch on all sides. A crowded cover letter can overwhelm even the most eager readers.
• Sectioning, your new best friend: Separate your thoughts clearly. Divide your cover letter into 3-4 neat paragraphs. This helps guide your reader in identifying key information quickly. 
• Keep it snappy: Concise sentences keep things fresh. Aim for 15-20 words max per sentence. Your reader will thank you for this. 
• Stay positive: Sign off your cover letter with a positive and forward-thinking note. Keep the glass not just half-full, but brimming. 
• Professional touch: And don't forget a signature. It may feel old-school, but it adds a professional flair to the document. 

That's it. Properly formatted, your executive manager cover letter should now be easier to skim than a summer beach novel. Now, let's fill in the blanks.

Create your cover letter fast with artificial intelligence.

2. how to write an effective header for your cover letter.

Let's make an impression right from the get-go. The header, which sits swaying proudly at the top of your cover letter , is where your key contact information squares off with the recipient's details — it's like a business card holding the essential details in one quick scan.

Your header should contain:

• Professional title (if applicable)
• Your address
• Contact number
• Professional email address
• Recipient’s name
• Recipient’s job title
• Company name
• Company address

Now, let's take a gander at an incorrect and a correct example:

Incorrect cover letter header example

Don Smith donathotmail.com January 30, 2023 HR Dept.

Why is this weak? It shows a notable lack of key elements. Without a professional email or full recipient details, this header would struggle to cross the basics line.

Correct cover letter header example

Don Smith Executive Manager 123 Bridge St, Albany, NY 12202 (518) 123-4568 [email protected]

January 30, 2023

To: Margaret Atkins Human Resources Manager ABC Corporation 456 Main St, Albany, NY 12203

Why does it work? In the improved version, Don's header ticks all the boxes. Complete contact information, current date, and comprehensive recipient details solidly anchor this header, giving it a professional touch.

Remember, a well-written header not only adheres to professional etiquette but also paves the way for smooth communication. It's the handshake before the conversation has even started.

3. How to craft a strong headline for your executive manager cover letter

Up next, we'll talk about the headline. Think of it as your cover letter's marquee — a mini-summary that captures the essence of who you are and what you're gunning for. Avoid vague statements. Direct and detailed always make a better impression .

A strong headline should pack in:

• Your current role or job title
• Your area of expertise or specialization
• A glimpse of your unique value proposition

To better illustrate this, let's take a look at two contrasting examples:

Weak cover letter headline example

Experienced Manager Applying for Job

Why is this headline weak? Well, it's not a misstep, but it falls flat rather quickly. It lacks specificity and does little to distinguish you from other candidates.

Strong cover letter headline example

Proven Executive Manager Specializing in Strategic Growth and Team Leadership

Why does it work? Now, this is more like it. This headline captures your role, underlines expertise in key areas, and screams "I'm what you're looking for!" without checking any cliche boxes.

Remember, a thoughtfully crafted headline could turn a quick skim into a thorough reading . It's your opportunity to cement your worth from the get-go, so seize it.

4. How to tailor the greeting on your executive manager cover letter

Confession time: Generic greetings are the sweatpants of job applications — comfy but not suitable for every occasion. 

When you're aiming for an executive manager position , They deserve to be addressed properly. After all, you wouldn’t start a dialogue with, “Hey you,” would you?

Customizing your greeting by addressing the hiring manager personally sets you apart. It screams, "I've done my homework!" while giving your letter a professional and respectful tone. 

But, where to find that name? Try the job description , company website , or LinkedIn . If you're a real detective, industry networking sites or press releases might hold the key.

Personalized greeting examples

Dear Mrs. Atkins, Dear Mrs. Mary Atkins, Dear Hiring Manager Mary Atkins,

But what happens if the hiring manager's name remains under wraps like a highly classified secret? In that case, stick to something professional and neutral.

General greeting examples

Dear Hiring Manager, Dear ABC Corporation Recruitment Team,

And remember, despite its past popularity, it's best to steer clear from "To Whom It May Concern." In today's job market, it can appear impersonal and antiquated. So, reserve it as a piece for the museum and opt for our suggested greetings instead.

All in all, getting the greeting right sets the tone. When opportunity doesn’t knock, let's build a door by customizing your cover letter greeting.

5. How to craft a powerful cover letter introduction

Let's set the stage with a solid introduction . In the world of letter writing, your introduction is your first pitch to the reader . Picture a networking event where you only have a handful of seconds to introduce yourself. The spotlight's on you — what's your opening line?

A captivating introduction includes:

• A concise overview of your professional history
• Relevant academic background (if applicable)
• Your reason for applying for the position
• A mention of any mutual contact or referral, if applicable

Now, let's examine three diverse scenarios,

Incorrect cover letter introduction example

I am applying for the executive manager position I found on a job board. I have vast experience in this field.

Why doesn’t it work? Well, you might as well say you like long walks on the beach. Such an introduction lacks specificity, enthusiasm, and fails to differentiate the applicant.

Correct cover letter introduction example for an experienced executive manager

Having led operational growth as an executive manager for over a decade, I was thrilled to learn of the opening at ABC Corporation from our mutual contact, John Doe. ABC’s commitment to forward-thinking strategies compliments my professional trajectory, making this opportunity an exciting prospect.

Why is this an effective intro? Here, the introduction not only ties the candidate's extensive experience to the job at hand but also establishes a shared connection, adding a personal touch while exemplifying the candidate's network within the industry.

But what if you’re fresh out of school ? If you’re wondering how to make an instant impact with your executive manager cover letter, here’s an example tailored for you.

Correct cover letter introduction example for a fresh graduate

As a business management graduate from XYZ University with substantial internships at eminent establishments, I’m eager to apply my learned acumen to the executive manager position at ABC Corporation. A passionate believer in encouraging innovation, I find ABC’s forward-thinking approach appealing.

Why does it work? This opening strikes gold for a fresh graduate. It highlights relevant education and internships, while also establishing a connection with the company's values.

Whether you're an industry veteran or a fresh talent, your introduction can make or break the reader's interest. And so, like a primetime telecast intro, make it worth sticking around for.

6. How to highlighting your top skills and accomplishments

Once you've set the stage with a firm handshake of an introduction, it's time to walk the talk. The body of your cover letter can be likened to the core of your conversation. 

It is here you substantiate your headline and introduction with the ripe fruits of your skills and accomplishments .

For an executive manager cover letter, emphasis on leadership and organization, strategic planning, excellence in communication, project management, and teamwork can set you apart from the crowd. 

Here are some skills you might want to mention in your cover letter

• Strategic planning and execution
• Leadership and team management
• Budget development and oversight
• Business development
• Client relationship management 

Let's take a look at an example of a cover letter body from an experienced executive manager seeking a new challenge:

Cover letter body paragraph example for an experienced executive manager

As the Executive Manager at XYZ corporation, I led my team to surpass productivity targets by 30% for three consecutive quarters, a performance improvement linked to the strategic plans I implemented. I also spearheaded a client engagement initiative which bolstered customer retention by 20% within six months.

Why does it work? This paragraph shows clear evidence of leadership, strategic planning, and client relations skills — all critical for an executive manager role.

Ah, but what if you're a greenhorn in the executive manager field? Fear not. A fresh graduate can focus on skills garnered during internships , academic projects , part-time jobs , or extracurricular activities . 

It's about demonstrating transferable skills — those valuable nuggets that may not be job-specific but are certainly job-relevant. 

Cover letter body paragraph example for a recent graduate

During a summer internship at ABC Corporation, I collaborated on a project which optimized workflow efficiency, saving 10 hours of work per week. As a final year student, I led a team of five members for a business analysis project that proposed strategic solutions for a local small business, grading us an A+ for the effort.

Why is it effective? This paragraph showcases teamwork, leadership, strategic thinking, and practical application of business knowledge, making it relatable to the executive manager’s role, despite the lack of formal job experience.

So, whether you're a seasoned professional or just starting your journey, remember — the body of your cover letter is where you transform 'who you are' into 'why you're the right pick.' Think of it as painting a picture that makes the viewer want to invest in the artist. Make every stroke count!

Find out your resume score!

7. How to end your executive manager cover letter persuasively

The conclusion of your cover letter is your final opportunity to hover on the reader's mind long after they've swiveled away from your application.

A persuasive conclusion should include:

• A direct, executive-style summary of your pitch
• How and when you can be best contacted
• A statement manifesting your initiative to follow up 
• And of course, a courteous, professional sign-off 

Let's explore two examples — one with room for improvement, and another that hits the right notes:

Incorrect cover letter conclusion example

I believe I could be a good fit for your team, do get in touch if you feel the same. Look forward to hearing from you.

[Your Name]

Why is this a weak conclusion? While this conclusion isn't egregious, it falls into the trap of being too passive and lacks a clear follow-up plan, making it seem more like a hopeful wish than an assertive closing statement.

Correct cover letter conclusion example

In conclusion, my strategic leadership skills and proven track record of driving operational growth make me a strong fit for the Executive Manager role at ABC Corporation. 

I'm eager to discuss how I may contribute to your goals. I’ll follow up with your office next week to explore the possibility of scheduling a meeting. 

Thank you for your time and consideration.

Why is this a strong conclusion? This one hits the sweet spot. It summarizes the candidate's pitch, specifies follow-up plans, offers thanks, and ends in a professional note.

Crafting the conclusion of your executive manager cover letter is akin to the closing arguments in a court case — it should drive your point home convincingly.

8. How to avoid common mistakes on your executive manager cover letter

Navigating the labyrinth of cover letter writing, you might just trip over a stumbling block or two. Fear not, we're here to help you sidestep the common pitfalls that could blemish your executive manager cover letter. 

Here are some common landmines and how you can steer clear of them:

• Lengthy narration: Stay away from turning your cover letter into an autobiography. Keep it concise, relevant, and remember — it's not about your life story; it's about what you bring to the table.
• Lack of customization: A one-size-fits-all cover letter screams laziness. Tailor each cover letter to the specific company and role. 
• Rehashing your resume: Avoid repeating your resume in prose. Instead, build a narrative that underscores your skills and achievements in a new light.
• Passive voice: Stick with active voice for a more direct, compelling tone.
• Typos and grammar errors: As much it pains to state the obvious, sloppy errors can shoot your chances in the foot. Proofread , use spell-check, then proofread again. 

Remember, your cover letter isn't just a formality; it's potentially your ticket to a job interview. Keep it clean. Keep it sharp.

9. Average salary and job outlook for executive managers

Navigating the career landscape as an executive manager? Let's talk numbers. According to recent data from the Bureau of Labor Statistics , the average yearly salary for executive managers was $100,090 as of May 2022. Not bad for navigating the corporate seas, right?

But let's not stop at the dollar signs. The potential growth in this field also paints an encouraging picture. Employment for top executives, which includes executive managers, is projected to grow 3 percent from 2022 to 2032. To put it in perspective, that's on par with the average growth rate for all occupations.

If you're looking to navigate the sea of opportunities, there's more good news. An average of 311,600 job openings for top executives are projected each year over the coming decade. So it appears the winds are set fair for a journey into executive management.

Remember, these are averages and real salaries can vary widely depending on industry, location, experience, and the size of the company. Still, it offers a general lay of the land as you plot your career course.

10. Job seeking resources for executive managers: A simple roadmap

Embarking on the job hunt in the world of executive management isn't for the faint of heart, but a well-prepped applicant can turn it from an odyssey into a strategic exercise. The key is knowing where to look. 

• Executive job boards: Websites like Executives On The Web , Exec-appointments.com , and TheLadders are brimming with executive roles. You'll find positions across industries from healthcare to finance, retail to technology. Each site offers filters — such as location, sector, or salary range — to streamline your job search. Another plus? These sites often present global opportunities. 
• LinkedIn: More than half a billion people use LinkedIn to advance their careers. It's an ocean of possibilities. It's not just job postings, which can be filtered by location, industry, and job function. It’s about building a network of industry movers and shakers, sharing your expertise, and establishing your brand in the management field. 
• Executive headhunters: These talent-scouting wolves are contracted by organizations to find your sheep-like excellence in the wilderness. Agencies like Korn Ferry , Heidrick & Struggles , and Spencer Stuart specifically deal with management and executive-level positions. They have inside information on positions that are often never advertised publicly. 
• Industry events: Platforms like Eventbrite and MeetUp , or industry-specific association websites, list a wealth of networking events, conferences, and workshops.
• Professional development courses:  Upskilling never goes out of style in the world of executive management. Platforms like Coursera , Udemy , and Harvard Business School Online offer high-quality courses designed to refresh your skillset and stay abreast of industry trends. Whether it's leadership strategies or data analytics, continuous learning could just be the propeller speeding up your next job pursuit.

Keep in mind, job searching is more of a journey than a one-time event. Set your course with your polished resume , optimized LinkedIn profile , and updated industry knowledge. Happy job hunting, executive managers!

Executive Manager Cover Letter FAQ

How long should an executive manager cover letter be.

Aim to keep your cover letter concise and to the point. Usually, three to four succinct paragraphs are enough to convey your message effectively without losing the reader's attention.

Can I use humor in my cover letter?

While it's crucial to let your personality shine in your cover letter, humor can be subjective. Use it sparingly and wisely – ensuring it aligns with the nature and culture of the company you're applying to.

Do I need different cover letters if I'm applying for different managerial roles?

Yes, each cover letter should be customized to the specific role and company you're applying to. Highlight the skills and experiences most relevant to each position.

Should I mention salary expectations in my cover letter?

Unless the job application specifically asks for your salary expectations, it's best to leave that discussion for a later stage in the process where you can negotiate after gauging interest.

How should I handle job hopping in my cover letter?

Be honest about your employment history. If there are short stints, focus on the range of experiences and skills you have acquired through these

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

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• Strategic Manager

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Executive Cover Letter Sample

A career as an executive is challenging and demanding. Yet, it goes through an applicant tracking process like any other career path on the job market. Therefore, you will need a perfect cover letter to land a decent executive position. A question arises: how to write a cover letter for an executive? 

You may study an executive cover letter sample and follow its patterns to write your cover letter. However, trusting the job to professionals would be a better option. Our cover letter service has qualifications and knowledge, which we are ready to apply to write your perfect cover letter. 

Besides, in the following article, you will find useful tips on how to write a cover letter, namely:

• Cover letter structure and formatting. 
• How to greet and sign off your letter. 
• Information to include about the company 

Cover Letter for an Executive [Example] 

A cover letter for an executive position follows the same standard rules as a professional cover letter format. The following example may serve you as a template for your cover letter: 

Dear Jane Doe, 

Your job position as the CEO of the ABC company has picked my attention, and I would like to take this role. With 5+ years of experience in the IT industry, I would like to leverage my management, fundraising, and software engineering abilities to a new level. I easily find common ground with pre-established teams and am not afraid to take calculated risks. 

At my current job position as the CEO of XYZ company, I am responsible for making visionary decisions and leading the company with a net value of $15 million through the competitive market of custom office software solutions. Among the accomplishments that my team earned, you may find the best company, the best software product of the year, and an overall market expansion of 15% in two years. 

The ABC company dares to take risks and provide unique and catching products. At the same time, it understands the requirements of the modern market. I wish to contribute my skills and expertise to the company's work and turn bright ideas into solid profit. 

I have attached my resume and contact information to the cover letter and am looking forward to seeing you in person during an interview. 

Best regards, 

[Your Name] 

Executive Cover Letter Template 

The cover letter template for an executive job application follows the same rules as any other modern cover letter . When you apply for a CEO position in a company, ensure that your cover letter adheres to the following template: 

• Introduction. 

Your cover letter should express your interest in the position, while your resume will serve as a background for your relevant work experience. 

Ultimate Guide on How to Write an Executive Cover Letter 

Naturally, if you want a good cover letter, you may follow a cover letter sample and reach a decent result. However, a great cover letter may be more rewarding. A masterfully crafted cover letter may provide you with an interview opportunity and help you stand out among other applicants.  

There is not always time or possibility to master cover letter writing skills. In this case, a professional writing service will be the perfect solution. If you need assistance with cover letter writing, our specialists are ready to help you make it in the best possible way.

In the following paragraphs, you will learn practical tips and advice on how to craft a winning cover letter on your own. 

Stick to the Professional Cover Letter Formatting 

An easy-to-read cover letter formatting is essential for your executive cover letter. Despite the high position in which you had previous work experience, you still need to win an interview opportunity with a hiring manager of a company. 

The best professional cover letter formatting adheres to the following parameters: 

• Font: Helvetica, Calibri, Georgia. 
• 3-4 paragraphs. 
• 1.15 spacing. 
• 1-inch margins. 

Cover Letter Heading 

A cover letter heading is the first thing that a hiring manager sees in your cover letter. As in the example cover letter executive above, it would be wise to write down your name and professional contact information. Your cover letter heading is your official introduction before a hiring department and a possible ticket to the job application. 

Cover Letter Sample for Executive [Heading] 

You may use the following cover letter example as a base for your cover letter: 

555-555-555

[email protected] 

Date and Company Details on Cover Letter

Besides the company adress and hiring manager's name, you should add the date and company contact details in your cover letter for executive. Any extra attention to detail will help you catch recruiters' attention and make them notice your letter.

Example Cover Letter Executive [Date and Company Details] 

You may apply the following example cover letter executive in your cover letter to emphasize your attention to detail: 

ABC Company 

(952) 933-5695

4040 Victoria St

Minnetonka, Minnesota(MN), 55345

Cover Letter Greeting 

A cover letter greeting is another detail that attracts the attention of a potential employer. The main tip to a cover letter greeting is to make it personal. Address a hiring manager by name. If you do not know the name, you may use " to whom it may concern ." 

Cover Letter Example for Executive [Greeting]

A professional cover letter greeting may help a recruiting firm to decide to hire you. Taking time with your cover letter personalization is a wise way to invest in your career. Use the following cover letter example for executive in your cover letter: 

• Dear John Doe. 
• Dear Hiring Manager. 
• To whom it may concern. 

What to Include in an Executive Cover Letter [Body] 

In the introduction paragraph of your cover letter for an executive, you should express your interest in the position. The body paragraph becomes the stage for your background and accomplishments. Learn the company and its main values to provide the most relevant of your achievements. 

Executive Cover Letter Sample [Body] 

You may use the executive cover letter sample at the beginning of the article as your guide. Concentrate on the brightest points of your background in the body paragraph, and use relevant information from the job post to enhance it even more. 

Closing Paragraph for Cover Letter 

Restate your interest in the position at the end of your cover letter to increase your chances of getting hired. Any executive cover letter sample will suggest you add contact information and express your gratitude to the hiring manager for reading your cover letter. Use the example of executive cover letter at the beginning of the article as your guide. 

Executive Cover Letter Example [Closing] 

You may use the following executive cover letter example as a template: 

I wait to meet you in person during an interview and contribute my skills and knowledge to the company's cause. 

Use Keywords To Describe Your Skills

There is one thing that you would not find in any cover letter executive example; the importance of keywords. The modern job market relies on applicant tracking system (ATS) software to look for candidates. It includes cover letters too. 

Therefore, you need to scan a job position carefully and use the right keywords for your job application. The variety of key skills for executives is massive. Usually, soft skills include:

• Time management 
• Strong interpersonal skills. 

The hard skills depend on the particular industry in which you excel and can take leading positions: 

• Software engineering. 
• Market Analysis. 
• Bookkeeping skills. 
• UX design, etc. 

Study the Company 

A great source of keywords for your executive cover letter is the company to which you are applying. You may scan through the company's website to find what qualifications it requires and how your background may help it. Besides, it would be wise to study the company's core values and corporate ethics to mention them in your cover letter as well. 

Bottom Line 

Thank you for reading the article. Now you know how to write a cover letter for an executive. The cover letter for executive example at the beginning should be a sufficient guide for a cover letter on your own. When you write a cover letter, don't forget to: 

• Follow the professional formatting. 
• Personalize your greeting. 
• Use keywords in your body paragraph. 
• Study the company to which you are applying and its core values. 

Don't want to spend too much time on a cover letter? Our resume writing service for executives will gladly assist you at any stage of the cover letter writing. Our specialists have the necessary qualification to impress even the most demanding hiring manager and help you land an interview for the job of your dream. 

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5 Account Executive Cover Letter Examples Made for 2024 

• Account Executive Cover Letter
• Account Executive Cover Letters by Experience
• Account Executive Cover Letters by Role
• Write Your Account Executive Cover Letter

Managing important client accounts is key to company success. You ensure effective advertising strategies are created, client accounts stay updated, and market analysis is conducted accurately while on the job.

But can you write a cover letter and accompanying account executive resume to promote your top skills and experiences effectively?

Since client relations is a top priority, companies take a detailed approach to ensure they hire the right account leaders. Select from our account executive cover letter examples as a template or try our AI cover letter generator to help you stand out in today’s job market.

Account Executive Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your account executive cover letter!

123 Fictional Avenue Austin, TX 76208 (123) 456-7890

September 30, 2023

Emma Anderson Comcast Corporation 123 Fictional Lane Philadelphia, PA 19019

Dear Ms. Anderson:

I see a convergence of passion between Comcast Corporation’s commitment to lead the media and technology industry and my professional abilities and understanding of market research, HubSpot, and client onboarding. After being an influential member of a dynamic team for four years, I am ready to contribute substantially as an account executive at your esteemed organization.

At Thrive Internet Marketing Agency, I led market research for a team of 18 sales professionals. By rigorously conducting, analyzing, and reporting these researched insights using HubSpot, our team witnessed a 23% increase in sales efficiency. This significant growth fostered our team’s success and informed strategic decisions for the broader organization.

Apart from my research and data analysis expertise, I can handle key accounts and facilitate successful client onboarding. Thanks to this added prowess, Aramark witnessed a 19% spike in client retention rate during my 1.5-year tenure with them.

Being recognized on Fast Company’s 2023 ‘Best Workplaces for Innovators’ list speaks volumes of Comcast’s commitment to innovation. As an innovation-driven professional dedicated to elevating my clients’ experiences, I am inspired and eager to contribute to Comcast’s continuous drive for innovation.

My pertinent proficiencies make me a well-suited candidate for the account executive role at Comcast. I am enthusiastic about the potential to discuss further how my skills and experiences could benefit your corporation. Thank you.

Enclosures: Resume Application 2 letters of recommendation Transcript of records

Why this cover letter works

• Soft skills like clear written and verbal communication and alignment with the potential employer’s value are a welcome bonus.

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Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Junior Account Executive Cover Letter Example

Copy this text for your junior account executive cover letter!

123 Fictional Avenue Columbus, OH 43004 (123) 456-7890

Ethan Taylor Cardinal Health 123 Fictional Lane Columbus, OH 43004

Dear Mr. Taylor,

Cardinal Health’s commitment to innovation and progressing the healthcare domain resonates with me as a diligent account executive. I perceive sales beyond just securing a livelihood. To me, it entails a compelling mission of providing clients with actionable strategies and resources for enhancing their healthcare. This commitment is tangibly demonstrated via the deep-rooted and dynamic relationships I built with each client I enjoyed serving.

Three transformative years at Columbus-based Nationwide Mutual Insurance Company sharpened my B2B and B2C sales skills. I fully comprehend the crucial importance of curating symbiotic business-to-client rapport, a factor exponentially integral in today’s rapidly evolving medical environment. My acumen in B2C sales nurtured within me an unprecedented perspective, enabling me to empathize deeply with the challenges of our clients. As a result, I consistently exceeded my target sales metrics by 7.9% annually.

To achieve such flagship milestones, I integrated high-efficiency tools like LinkedIn Sales Navigator into my workflow to nurture potential sales leads. This strategy allowed me to establish a productive and dynamic dialogue that facilitated a listening ear and a proactive, problem-solving standpoint that effectively addressed their concerns and needs.

My tenure at Huntington National Bank allowed me to benefit immensely from the unwavering support of a dedicated sales team. We substantially increased our sales win rate to 53% in our culminating year, courtesy of a thorough financial analysis of sales performance that helped identify areas where strategic changes could drive growth.

My passion for enhancing customer service, complemented by my sales metrics and financial analysis skills, gives me confidence in my ability to excel as a junior account executive at Cardinal Health. I look forward to discussing this opportunity further. Thank you for considering my application.

Arjun Gupta

• From there, chart the trajectory of your professional journey, narrating quantified achievements garnered from proficiencies like B2B and B2C sales, lead nurturing, and financial analysis. Weave in familiarity with relevant tools like LinkedIn Sales Navigator and your junior account executive cover letter will be unstoppable.

Senior Account Executive Cover Letter Example

Copy this text for your senior account executive cover letter!

123 Fictional Avenue Emeryville, CA 94608 (123) 456-7890

March 12, 2024

Liam Stewart Covariant 123 Fictional Lane Emeryville, CA 94608

Dear Mr. Stewart:

Upon reading the job description for the position of senior account executive, I was confident that my experience in enterprise field sales, coupled with a deep-seated passion for emerging technologies, especially AI and robotics, positions me as a prime candidate to contribute effectively to your sales team. I believe that my academic background, backed by certifications in Professional Sales and Sales Leadership, has equipped me with a theoretical and practical framework to not only adapt but also to excel in fast-paced environments.

Whether it was exceeding quarterly performance targets or improving client ROI, my tenure at Checkr has been full of constantly learning while taking on ambitious projects. My role included leveraging top-of-the-funnel (TOFU) strategies and tactics to analyze customer intent and assist the product owner in designing personalized features. This effort directly boosted the company’s sales for the next two quarters by 29%.

At UserTesting, I successfully closed a deal with Equinix by developing a tailored proposal that addressed their unique operational challenges. This achievement not only resulted in a 17% revenue increase but also established a long-term partnership that led to subsequent projects and revenue streams.

During my time at GumGum, I honed my skill in building cross-functional collaborations, a foundational element for the role at Covariant. My proven record in developing high-impact relationships across organizational levels assures my capability to engage stakeholders.

Thank you for considering my application. I look forward to your response.

Enclosures: Resume Application Certified Professional Sales Person (CPSP®) Certified Professional Sales Leader (CPSL®)

• See how Jack mentions that he’s directly been part of top-of-the-funnel (TOFU) sales strategies while also tailoring proposals to close deals with other companies.

Sales Account Executive Cover Letter Example

Copy this text for your sales account executive cover letter!

123 Fictional Avenue Los Angeles, CA 91367 (123) 456-7890

Ethan Morris ADP 123 Fictional Lane Los Angeles, CA 91367

Dear Mr. Morris:

Looking at ADP’s trajectory of transformative services and products, I am inspired to apply for the sales account executive position at a company that is dedicated to redefining how businesses manage their most valuable asset—their people. My journey in sales and account management, marked by various milestones, has always been driven by a quest for two things: innovation and growth which is a philosophy I see mirrored in ADP’s approach.

During my tenure at FloQast, my sales initiatives propelled the company from $647K to $1.2M in annual revenue, demonstrating my capacity to manage complete sales cycles and implement strategies for growth. My role in breaking ground on new product offerings targeting key sectors with a dedication to building client rapport mirrors ADP’s commitment to turning prospects into loyal clients.

Furthermore, I received continuous sales training while working with Tapcart, translating into achievements such as expanding customer retention by 34% within a year. Here I also consistently exceeded my sales targets by 19% each quarter through diligent follow-through from initial contact to post-implementation support.

At Golden Hippo, I served as a trusted advisor to key clients, fostering relationships that resulted in a 28% uplift in business within existing accounts. My upbeat and persistent style, combined with proficiency in cold calling, has enabled me to grow new account acquisition by 11% year over year.

I am enthusiastic about the opportunity to bring my unique talents to ADP, a revered leader in the business services industry, and I am committed to contributing to your team’s success.

Ahmed Al-Azmi

• Do this by creating a strong first impression in your intro. Try writing your first line to convey what aspect of the company interests you more than anything else. Use this space to also make your end goals clear to the potential employer.

Advertising Account Executive Cover Letter Example

Copy this text for your advertising account executive cover letter!

Noah Lewis The Richards Group 123 Fictional Lane Atlanta, GA 30033

Dear Mr. Lewis,

The Richards Group’s commitment to comprehensive risk management and financial services has always inspired me. Therefore, I am thrilled by the opportunity to provide exceptional advertising solutions that complement your services. As someone who understands the importance of strategic communication in the insurance and financial sector, I can use my 4 years of valuable experience in advertising to aid in the expansion of your clientele, identify new business opportunities, and fortify client relationships as your advertising account executive.

In my prior role as an advertising specialist at Digital Yalo, I was responsible for client relationship management with several local businesses. Having successfully maintaining a client retention rate of 93% over two years, I was also tasked with campaign planning and management. By focusing on client-specific needs, we witnessed an increase of 23% in customer engagement following the campaigns.

As a media planner at Horizon Media, I developed several successful advertising campaigns. Thanks to my skills in consumer insights and market analysis, the campaigns led to an average increase of 17% in brand awareness. Furthermore, under my leadership, we achieved a cost-saving of 38% in media buying without compromising campaign reach by effectively negotiating with media houses.

The Richards Group’s achievement in the insurance sector appeals to my ability to foster strong and lasting relationships with clients. Understanding the crucial role of generating value through efficient campaign management and strategic media purchasing, I am assured that my proven track record sufficiently demonstrates my capabilities and dedication to excel in this position.

Thank you for considering my application. I would appreciate the opportunity to discuss further how my experiences and skills can benefit The Richards Group at your earliest convenience.

Leila Kazimi

• In addition, emulate how Leila conveys admiration for the Richard’s Group’s achievements and her commitment to fostering stronger client relationships.

Related cover letter examples

• Account Executive Resume
• Marketing Manager
• Sales Manager
• Account Manager

How to Format an Account Executive Cover Letter

You know that client management and customer acquisition require a tailored approach to handle specific needs. It’s also important to take a tailored approach when writing your cover letter. 

You’ll want to start by reviewing each company’s job description to understand their work culture, mission, and what skills they’re seeking. Think of it like performing market research for a sales campaign. Then, personalize each cover letter to specific needs.

Account executive cover letter introduction

Like ad copy or a sales presentation, you must immediately grab a hiring manager’s attention with your cover letter.

A great way to start is addressing a hiring manager by name if you can find a contact person listed on the company’s website or in the job description , similar to learning a prospect’s name when you begin a sales call.

Then, as you get into the opening paragraph, aim to connect with the company’s mission and what they’re seeking in account executives. For example, you could write about how you’re eager to use your pipeline management skills to help a B2B tech company continue to modernize the business landscape.

The intro below doesn’t quite hit the mark since the applicant doesn’t reference the company’s mission or get into any details about what makes them a great fit as an account executive.

This could use more details!

Dear Ms. Martin,

I’m excited to be applying to your sales account executive job opening. With my years of sales experience, I think I can bring a lot of value to your team.

The opener below does a much better job referencing abilities in market research, HubSpot, and client onboarding that’ll make the applicant stand out as the right account executive for the role.

An excellent opener listing specific skills!

Dear Ms. Anderson,

I see a convergence of passion between Comcast Corporation’s commitment to lead the media and technology industry and my professional abilities and understanding of market research, HubSpot, and client onboarding. After being an influential member of a dynamic team for four years, I am ready to contribute substantially as an account executive at your esteemed organization.

Account executive cover letter body

Approach the body of your account executive cover letter as you would the middle of a sales presentation. You need to showcase evidence that you’re the best fit for a company’s needs.

One of the best ways to do that is to include numerical examples, such as how you increased the accuracy of market research or boosted client retention.

If you don’t have as much account management professional experience , you could also write about transferable jobs like sales internships or your marketing or business management education.

A great body paragraph with relevant skills and metrics!

Account executive cover letter closing

When writing an email to a prospective client, you’d want to end it by inspiring action to make the sale. Do the same in the closing of your cover letter with a light call to action while rephrasing your connection to the company’s mission and how your market research and prospecting skills fit in.

For example, you could explain how you would be thrilled to use your relationship-building skills to help achieve the company’s goals of increasing client retention while ensuring top sales performance.

The closer below doesn’t make the right impact since the applicant doesn’t mention what they’ll bring to the company as an account executive or use a call to action.

Yikes, lacking specific details about the role!

I’m motivated to help your company achieve your sales goals as your next account executive. Thank you for considering my application.

Jill Westbrook

The example below does a better job referencing how the applicant connects to Cardinal Health’s customer service goals while using their knowledge of sales metrics and financial analysis in the role.

A great closer emphasizing the right skills and goals!

Ideally, you’ll want to match the tone in each company’s job description . For example, a company that uses a formal tone would appreciate you matching that to show how you’ll fit into their professional culture as an account executive while you explain how you’ll bring accurate market analysis and forecasting to their team.

It’s best practice to keep account executive cover letters on a single page. If you’re having difficulty narrowing it down, focus on each company’s primary needs. For example, if you were applying for a financial account executive role, you may want to focus on experience in budget management or running cost analysis.

Customizing your cover letter for each job will help you stand out and get more interviews. For example, consider one company that takes a solution selling approach while another focuses on value selling. Then, you could explain how you use market research differently, such as identifying customer pain points in solution selling and using it for market positioning in value selling.