fuel station business plan

Gas Station Business Plan Template

Written by Dave Lavinsky

Gas Station Business Plan

You’ve come to the right place to create your Gas Station business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gas stations.

Below is a sample business plan for a gas station to help you create each section of your gas station business plan.

Executive Summary

Business overview.

Accelerate Station is a startup gas station located in Dallas, Texas. The company was founded by Bill Johnson, an experienced gas station manager who has gained valuable knowledge on how to run a gas station during the past ten years while working at GAS&GO MART. Now that Bill has experienced managing a gas station, he is ready to start his own company, Accelerate Station. Bill is confident that his business management skills, combined with his understanding of the gas station industry, will enable him to run a profitable gas station of his own. Bill is recruiting a team of gas station personnel to help manage the day-to-day complexities of running a gas station business – sales and marketing, supplier relations, financial management, and customer support.

Accelerate Station will provide gasoline, diesel, electric vehicle charging, automotive parts and accessories, and a small snack assortment. Accelerate Station will be the go-to gas station in a busy intersection located in the heart of the Dallas metropolitan area. The company will be the ultimate choice for convenience and customer service while offering the lowest prices in the area.

Product Offering

The following are the products and services that Accelerate Station will offer:

• Electric Vehicle Charging
• Air (for tires)
• Automotive Parts Assortment (lights, batteries, etc.)
• Automotive Accessories (license plate holders, air fresheners, etc.)
• Snacks & Beverages (vending machine access)

Customer Focus

Accelerate Station will target private and commercial vehicle drivers in Dallas. The company will target individuals that need to refuel as part of their commute to work and commercial drivers fueling up for a long trip. No matter the customer, Accelerate Station will deliver fast and courteous service and the lowest prices in the area.

Management Team

Accelerate Station will be owned and operated by Bill Johnson. Bill is a recent graduate of Texas University with a degree in business administration. He also has over ten years of experience working as a gas station manager for another local company. Bill will be the chief executive officer for the gas station. He will oversee the staff’s activities and day-to-day operations.

Bill has recruited a fellow business school graduate, Stephen Smith, to be the company’s chief operating officer and help oversee the gas station’s business operations. Stephen will handle supplier relationships, logistics, and budgeting for the business.

Bill and Stephen have hired a marketing professional, Mary Miller, to become a member of the Accelerate Station management team. Mary is a graduate of the University of Maine with a bachelor’s degree in marketing. Bill and Stephen rely on Mary’s expertise to execute the company’s marketing plan and advertising strategies.

Success Factors

Accelerate Station will be able to achieve success by offering the following competitive advantages:

• High-traffic location that is visible and accessible to passersby from multiple major streets and highways.
• Accelerate Station uses the latest technology to make it easy and convenient for customers to gas up quickly. Customers can pre-pay using the company’s app, at the pump, or in person at the central kiosk. Providing multiple payment options gives more customers an opportunity to use their preferred method of payment easily.
• The company’s leadership team has built a network of supplier relationships that will allow Accelerate Station to purchase gasoline for lower prices than their competitors. Accelerate will then be able to pass this cost-savings on to customers.

Financial Highlights

Accelerate Station is seeking $880,000 in debt financing to launch its gas station business. The funding will be dedicated towards securing the location and purchasing gas station equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Gas station build-out: $480,000
• Gas station equipment, supplies, and materials: $220,000
• Three months of overhead expenses (payroll, utilities): $160,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Accelerate Station.

Company Overview

Who is accelerate station.

Accelerate Station is a newly established gas station company in Dallas, Texas. Accelerate will be the first choice for drivers in Dallas for its convenient location, top-notch customer service, and low prices on gasoline, diesel, and electric vehicle charging. The company will serve drivers of private and commercial vehicles of all types and sizes.

Accelerate Station will be able to guarantee the lowest prices in the area thanks to its leadership team members’ existing supplier network connections. The company offers customers the option to pay using a convenient app, at the pump, or through the central kiosk. Customers can also purchase automotive parts and accessories, and grab a quick snack for the road at the station’s convenient vending machines.

Accelerate Station History

Accelerate Station is owned and operated by Bill Johnson, an experienced gas station manager who has gained valuable knowledge during his ten year tenure working at another local gas station. In addition to his hands-on experience, Bill has recently graduated from Texas University with a degree in business administration. Now that Bill has gained the experience and know-how he needs to manage a gas station, he is ready to start one of his own. Bill has begun recruiting a team of gas station personnel to help manage the day-to-day complexities of running a gas station business – sales and marketing, supplier relations, financial management,  and customer support.

Since incorporation, Accelerate Station has achieved the following milestones:

• Registered Accelerate Station, LLC to transact business in the state of Texas
• Has begun negotiations to purchase the property and reached out to potential builders to construct the station
• Reached out to numerous contacts to include gasoline and diesel suppliers and electric vehicle charging station providers to begin obtaining supplier contracts
• Began recruiting a staff of gas station attendants to work at Accelerate Station

Accelerate Station Services

• Automotive Accessories (license plate holders, air freshener, etc.)

Industry Analysis

The gas station industry in the United States is valued at an estimated $138B with over 13,800 businesses in operation and more than 162,000 employees nationwide. Included in the gas station industry are businesses that sell automotive fuels such as gas and diesel, automotive parts and services (such as car washes), and other non-automotive goods and services. Many gas stations also co-locate with a convenience store to drive more traffic to their business. These gas stations are part of the larger industry of “gas stations with convenience stores”, which is valued at $649B in the U.S. with over 122,000 operating businesses and 1.0M employees across the country. In addition to gasoline and automotive services, these businesses also sell groceries and other convenience goods.

Gas station market demand is dependent on the volume of drivers on the road (both personal and commercial). Profitability typically depends on industry operators’ ability to secure high traffic locations and purchase their gas for the lowest prices possible.

A growing challenge for gas station industry operators is the rise in electric vehicles. To remain competitive, many industry operators have begun offering electric vehicle charging options in addition to traditional gasoline.

Customer Analysis

Demographic profile of target market.

Accelerate Station will target private and commercial vehicle drivers in Dallas. The company will target individuals that need to refuel as part of their commute to work and commercial drivers fueling up for a long trip. Accelerate will be able to accommodate vehicles of all types and sizes including diesel, hybrid, and electric vehicles. No matter the customer, Accelerate Station will deliver fast and courteous service and the lowest prices in the area.

The precise demographics for Dallas, Texas are:

Customer Segmentation

Accelerate will primarily target the following customer profiles:

• Drivers of private vehicles
• Drivers of commercial vehicles
• Drivers of gasoline vehicles
• Drivers of diesel vehicles
• Drivers of electric vehicles

Competitive Analysis

Direct and indirect competitors.

Accelerate Station will face competition from other companies with similar business profiles. A description of each competitor company is below.

GAS&GO MART

GAS&GO MART is one of the largest and oldest commercial gas stations based in Dallas, Texas. Established in 1955, the company currently operates twenty stations throughout the Dallas-Fort Worth metropolitan area. GAS&GO MART sells gasoline and diesel, automotive parts, and snacks. GAS&GO MART aims to deliver quick service for customers on the go. The company uses a stringent inspection process to ensure all of its products are the best quality. GAS&GO MART’s team of experienced gas station attendants are available to assist customers as needed.

Speedy Gas Station

Speedy Gas Station is a small gas station catering to local drivers in Dallas, Texas. Speedy Gas Station operates one location in a busy retail district. The company provides gasoline, diesel, and a self-service car wash. Speedy Gas Station is family owned and operated by former race car drivers who know the importance of fast service. The gas station attendants are able to help customers check their oil, tires, and other small automotive issues. The company prides itself on providing the fastest service and quality products.

Express Gas Station

Express Gas Station is a trusted Dallas, Texas-based gas station that provides superior gasoline to drivers in Dallas. The company offers a spacious layout that can accommodate the largest of commercial vehicles and is equipped with an electric vehicle charging station. Express Gas Station operates a single location near the outskirts of Dallas and is in the process of opening two additional locations within the city.

Competitive Advantage

Accelerate Station will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Accelerate Station will offer the unique value proposition to its clientele:

• Customers can pre-pay using the company’s app, at the pump, or in person at the central kiosk. Providing multiple payment options gives more customers an opportunity to use their preferred method of payment easily.

Promotions Strategy

The promotions strategy for Accelerate Station is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. She will ensure Accelerate maintains an active social media presence with regular updates and promotional content to incentivize customers to use the company’s services.

Professional Associations and Networking

Accelerate Station will become a member of professional associations such as the American Gas Station Association, Dallas Gas Station Managers Society, and the Texas Diesel Association. The leadership team will focus their networking efforts on expanding the company’s supplier network.

Print Advertising

Accelerate Station will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also send direct mailers to local residents and businesses that are likely to frequent the gas station.

Website/SEO Marketing

Accelerate Station will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list the products and services Accelerate is able to provide. The website will also list information on discounts and promotional giveaways.

The marketing director will also manage the company’s website presence with SEO marketing tactics so that when someone types in a search engine “Dallas gas station ” or “gas station near me”, Accelerate Station will be listed at the top of the search results.

The pricing of Accelerate Station will be moderate and lower than its competitors so customers feel they receive value when purchasing the company’s products and services. Accelerate will also offer discounts to regular customers.

Operations Plan

The following will be the operations plan for Accelerate Station.

Operation Functions:

• Bill Johnson will be the CEO of the company. He will oversee the gas station staff and day-to-day operations. Bill has spent the past year recruiting the following staff:
• Stephen Smith – Chief Operating Officer who will manage the budgeting, supplier relationships, and logistics.
• Jennifer Willams – Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
• Mary Miller – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and print advertising campaigns.
• Micheal Jones – Quality Control Manager who will oversee all inspections of products, equipment, and processes.

Milestones:

Accelerate Station will have the following milestones complete in the next six months.

12/1/2022 – Finalize contract to purchase property

12/15/2022 – Finalize employment contracts for the Accelerate Station management team

1/1/2023 – Begin build-out of the gas station and purchase equipment, materials, and supplies

1/15/2023 – Begin networking at industry events and implement the marketing plan

2/15/2023 – Finalize contracts with suppliers

3/15/2023 – Accelerate Station officially opens for business

Bill has recruited a fellow business school graduate, Stephen Smith, to be the company’s chief operating officer and help oversee gas station’s business operations. Stephen will handle supplier relationships, logistics, and budgeting for the business.

Financial Plan

Key revenue & costs.

The revenue drivers for Accelerate Station are the fees charged to customers in exchange for the company’s products and services. When it comes to pricing, the station will monitor supply costs, average prices charged by competitors, and product availability in the market to ensure its prices will generate a healthy profit margin.

The cost drivers will be the overhead costs required in order to staff a gas station. The expenses will be the product itself, payroll cost, utilities, equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average sales per month: 2,000
• Average fees per month: $15,000
• Overhead costs per year: $640,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Gas Station Business Plan FAQs

What is a gas station business plan.

A gas station business plan is a plan to start and/or grow your gas station business. Among other things, a fuel station business plan outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Gas Station business plan using our Gas Station Business Plan Template here .

What are the Main Types of Gas Stations?

There are a number of different kinds of gas stations, some examples include: Franchise Gas Station, Full Service Gas Station, or Quick Service Gas Station.

How Do You Get Funding for Your Gas Station?

After you complete your filling station business plan, you can start to seek financing.

Gas Stations are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Gas Station Business?

Starting a Gas Station business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Gas Station Business Plan - The first step in starting a business is to create a detailed fuel station business plan pdf or doc that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your Gas Station business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your Gas Station business is in compliance with local laws.

3. Register Your Gas Station Business -Once you have chosen a legal structure, the next step is to register your Gas Station business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your Gas Station business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees -There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Gas Station Equipment & Supplies - In order to start your Gas Station business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your Gas Station business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful Gas Station business: How to Start a Gas Station

Gas Station Business Plan PDF Example

• March 5, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful gas station. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your gas station’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a gas station business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the retail industry, this guide, complete with a business plan example, lays the groundwork for turning your gas station concept into reality. Let’s dive in!

Our gas station business plan is meticulously designed to cover all critical aspects necessary for a comprehensive operational strategy. It outlines the gas station’s operational framework, marketing strategies , industry landscape, competitive analysis , organizational management, and financial projections.

• Executive Summary : Provides a concise overview of the gas station’s business model, market evaluation, leadership structure, and financial strategy.
• Facility & Location: Describes the gas station’s strategic positioning, layout, and accessibility to potential customers, emphasizing convenience and high-traffic location advantages.
• Operations & Prices: Lists the services offered by the gas station, including fuel types, pricing strategy , and additional amenities such as a convenience store.
• Key Stats: Provides important statistics on the size and growth of the gas station industry, underscoring the business’s potential within the market.
• Key Trends: Highlights significant trends influencing the gas station sector, such as the rise in electric vehicle charging stations and the focus on convenience and retail offerings.
• Key Competitors: Examines primary competitors in the vicinity, outlining how the gas station differentiates itself from them.
• SWOT: A thorough Strengths, Weaknesses, Opportunities, and Threats analysis, offering strategic insights for business growth.
• Marketing Plan : Outlines marketing strategies aimed at building brand visibility, attracting customers, and enhancing customer loyalty.
• Timeline : Sets forth key milestones and objectives, charting the path from the initial setup through the first year of operation.
• Management: Details the team leading the gas station, highlighting their roles, expertise.
• Financial Plan: Projects the gas station’s financial performance over the next five years, including revenue streams, profit margins, and anticipated expenses.

Gas Station Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your gas station’s business plan, providing a concise overview of your station and its offerings. It should detail your market positioning, the range of fuel options, convenience store products, and any additional services such as car washes or auto maintenance that you offer, along with its location, size, and a summary of daily operations.

This section should also delve into how your gas station will fit into the local market, including an analysis of the number of direct competitors within the area, identifying who they are, along with your station’s unique selling points that set it apart from these competitors.

Furthermore, you should include information about the management and co-founding team, outlining their roles and contributions to the station’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to offer a clear view of your gas station’s financial strategy.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

For a Gas Station, the Business Overview section can be effectively organized into 2 main slides:

Facility & Location

Briefly describe the gas station’s physical setup, focusing on its functionality, ease of access, and the overall environment that caters to customers’ needs.

Mention the station’s location, emphasizing its accessibility and the convenience it offers to customers, such as proximity to major roads or highways and ample parking space. Explain why this location is beneficial in attracting your target customer base, such as travelers, local commuters, or commercial vehicles.

Operations & Prices

Detail the range of services and products offered, from various fuel types (like regular, mid-grade, premium gasoline, and diesel) to convenience store items and additional services (such as car washes, air pumps, and auto maintenance).

Outline your pricing strategy for fuel and in-store products, ensuring it is competitive and reflects the quality and convenience of your offerings. Highlight any special promotions, loyalty programs, or discount schemes that provide added value to your customers, encouraging repeat visits and customer loyalty.

Make sure to cover here _ Facility & Location _ Operations & Prices

Market Overview

Industry size & growth.

In the Market Overview of your gas station business plan, begin by evaluating the size of the fuel retail industry and its growth prospects. This analysis is essential for grasminating the market’s magnitude and spotting opportunities for expansion.

Key Market Trends

Continue by addressing recent market trends , such as the growing consumer preference for convenience services, the shift towards alternative fuels and electric vehicle (EV) charging stations, and the integration of advanced technologies for payment and service. For instance, spotlight the demand for multi-service stations that offer not just fuel, but also convenience store products, car washes, and EV charging points, in line with the increasing focus on sustainability and convenience.

Key Competitors

Next, assess the competitive landscape, which spans from large chain gas stations to independent operators, as well as emerging trends in alternative fuel services and online fuel delivery. Highlight what sets your gas station apart, be it through superior customer service, diverse service offerings, or innovation in sustainable fuel options.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, conduct a SWOT analysis for the gas station , identifying Strengths (such as strategic location and diverse service offerings), Weaknesses (like high operational costs or stiff competition), Opportunities (for instance, the expanding market for alternative fuels and EV charging), and Threats (such as fluctuations in fuel prices or economic downturns that may reduce consumer travel).

Marketing Plan

Next, formulate a marketing plan that delineates strategies to attract and retain customers through targeted advertising, promotional offers, a compelling social media presence, and community engagement activities.

Finally, establish a detailed timeline that pinpoints crucial milestones for the gas station’s launch, marketing initiatives, customer base expansion, and growth goals, ensuring the business progresses with definitive objectives and direction.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the gas station’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the gas station towards its financial and operational goals.

For your gas station business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your gas station’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your gas station business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Gas Station Business Plan

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Take the first step towards success in the fuel industry with our professionally crafted Gas Station Business Plan template.

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Prepared for:

​ [Owner.FirstName] ​

​ [Owner.LastName] ​

Prepared by:

​ [Investor.FirstName] [Investor.LastName] ​

Executive Summary

Business overview.

​ [Owner.Company] is a gas station located in [Owner.City] , [Owner.State] . (Describe what the business offers and provide 1-2 sentences about what the business stands for and prioritizes.)

Products Served

​ [Owner.Company] products and services are categorized as follows:

(Additional products or services)

Customer Focus

​ [Owner.Company] will serve the residents of [Owner.State] and the immediate surrounding area, as well as those who live or work in (additional location). (Explanation of the population in these areas and why it’s a good target audience.)

Management Team

​ [Owner.Company] is led by [Owner.FirstName] [Owner.LastName] , who has been in the gas station business for (number) years. (1-2 sentences about owner/founder's background.)

To capture a share of commuter traffic passing through [Owner.City] , [Owner.State] .

(Objective)

Success Factors

​ [Owner.Company] is uniquely qualified to succeed for the following reasons:

High-quality products priced competitively

(Your business’ mission statement.)

Financial Summary

​ [Owner.Company] is seeking total funding of $(amount) of debt capital to launch its gas stations. The capital will be used for (expenses) . Specifically, these funds will be used as follows:

Store design and build: $150K

(Purpose): $(amount)

Projections for the next five years are as follows:

Company Summary

(Short paragraph about what the business offers and stands for, similar to the Business Overview in the Executive Summary.) [Owner.Company] is wholly owned by [Owner.FirstName] [Owner.LastName] .

​ [Owner.Company] History

(Paragraph about the history of the company.)

Startup Summary

​ [Investor.FirstName] [Investor.LastName] will invest $(amount) in [Owner.Company] . [Owner.Company] aims to secure $(amount) to finance the remaining startup costs.

The following chart shows projected startup costs for [Owner.Company] .

Products and Services

​ [Owner.Company] is a fully registered and licensed gas station in the U.S. that’s positioned in the industry to maximize profits. In addition to retailing diesel and gasoline, we will also sell products and services.

Auto services

(Product or service)

Industry Analysis

The Gas Station industry has experienced (describe what’s occurred in the industry over the past five years). (Describe how business is generated and how consumer spending has changed.)

(Additional industry analysis information, such as driving rates, oil prices, and in-store product sales.)

Market Analysis

​ [Owner.Company] will primarily serve residents of [Owner.State] and the immediate surrounding area in a 10-mile radius. We will also serve tourists traveling in vehicles. The area we serve is (description of population and why it’s a good target audience).

The demographics of [Owner.State] are:

Customer Segmentation

​ [Owner.Company] will primarily target the following customer segments:

Businesses with employees who drive to work.

(Customer segment.)

Competitive Analysis

Direct and indirect competitors.

The following businesses are located within a 5-mile radius of [Owner.Company] and are either direct or indirect competition:

(Business name)

(Description of business)

Competitive Advantage

​ [Owner.Company] has several advantages over competitors:

Relationships: [Owner.Company] has lived in (location) for 30+ years and has established relationships with local influencers, publications, and residents.

(Competitive advantage)

Marketing Plan

The [owner.company] brand.

The unique value proposition of the [Owner.Company] brand is (1-3 sentences describing the business’ value proposition).

Pricing Strategy

​ [Owner.Company] will keep its gas and convenience store products priced competitively with other gas stations within a 30-mile radius. Coupons and discounts will be offered to repeat customers.

Sales Strategy

Customers that purchase more than $15 of gas at [Owner.Company] will be given a 10% coupon for in-store purchases during the first six months of the gas station’s operation.

Promotions Strategy

Loyalty program.

​ [Owner.Company] will create a loyalty program to reward regular customers and encourage them to return over and over.

(Marketing Strategy)

(Description of marketing strategy.)

Operations Plan

Functional roles.

​ [Owner.Company] will be open (hours of operation and explanation of why that schedule was chosen).

​ [Owner.Company] intends to employ (number) cashiers and (number) (role) during peak hours and (number) cashiers and (number) (role) during off-peak hours. [Owner.Company] anticipates having (number) customers weekly.

In order to execute the business model for [Owner.Company] , we need to perform several functions that are divided into two primary roles:

Administration

Bookkeeping

Cash register attendant

Gas pump assistance

(Write a short paragraph about the company's founder and why they are positioned for success.)

Hiring Plan

(Manager.FullName) will serve as the store manager. To launch [Owner.Company] , the following personnel will be hired:

The long-term goal of [Owner.Company] is to (primary long-term goal). The following steps will lead to that vision.

(Date): Finalize lease agreement.

(Date): Design and build the gas station.

(Date): (Milestone)

Financial Plan

Break-even analysis, projected profit and loss, projected cash flow, projected balance sheet, business ratios.

​ [Owner.FirstName] [Owner.LastName] ​

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Gas Station Business Plan Template

If you want to start a new gas station business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their gas stations.

Below are links to each section of a successful gas station business plan template:

Next Section: Executive Summary >

Gas Station Business Plan FAQs

What is the easiest way to complete my gas station business plan.

Growthink’s Ultimate Business Plan Template  allows you to quickly and easily complete your Gas Station Business Plan.

What Is a Gas Station Business Plan?

A gas station business plan is a plan to start and/or grow your gas station business. A filling station business plan provides details about your business concept, competition, target customers, presents your marketing plan and details your financial projections.

This is true for a full service gas station, filling station, convenience store gas station or a small gas station.

Why Do You Need a Business Plan for a Gas Station?

If you’re looking to start a gas station business, or grow your existing gas station business, you need a business plan. A business plan will illustrate your business goals and your strategy for reaching them. Your fuel station business plan should be updated as your company grows and changes.

What Are the Sources of Funding for Gas Station Businesses?

Gas Station businesses are usually funded through bank loans, personal savings and/or angel investors. To secure a bank loan, they will need to review your business plan and show them reasonable financials.

Angel investors are also common sources of funding.  These are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

GAS STATION BUSINESS PLAN OUTLINE

• Gas Station Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Gas Station Business Plan Summary

Start Your Gas Station Plan Here

Other Helpful Business Plan Articles & Templates

Gas Station Business Plan Template [Updated 2024]

Gas Station Business Plan

If you want to start a new gas station business or expand your current gas station, you need a business plan.

The following gas station business plan template gives you the key elements to include in a winning business plan for all types of gas stations including a petrol station, automotive services, filling stations and other gas stations.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Gas Station Business Plan Example

Below are links to each of the key sections of a sample business plan. Once you create your plan, download it to PDF to show banks and investors.

I. Executive Summary II. Company Summary III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Gas Station Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Gas Station Business Plan Template & Guidebook

Starting a gas station business can seem like an intimidating journey, but with the right template and guidance, anyone can become a successful business owner. Get the ultimate #1 Gas Station Business Plan Template & Guidebook to help you understand the process and create a plan that will get you on the road to success.

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How to Write a Gas Station Business Plan in 7 Steps:

1. describe the purpose of your gas station business..

The first step to writing your business plan is to describe the purpose of your gas station business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a gas station business:

The mission of XYZ Gas Station is to provide a reliable, friendly and convenient fuel source for our customers in the local community, while ensuring safe and secure transactions, competitive prices and a variety of product offerings.

2. Products & Services Offered by Your Gas Station Business.

The next step is to outline your products and services for your gas station business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your gas station business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your gas station business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your gas station business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a gas station business?

• Gasoline Dispening System
• Payment Processing System
• Computers, Cash Registers and/or Point of Sale (POS) System
• Security Cameras and Related Equipment
• Air and Water Dispensers
• Advertising Signage
• Fuel Storage Tanks and Related Equipment
• Fuel Delivery Truck and Accessories
• Permits for Storage, Dispensing, and Selling of Gasoline/Petroleum Products from Local or State Government Authorities.

5. Management & Organization of Your Gas Station Business.

The second part of your gas station business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your gas station business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Gas Station Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a gas station business varies based on many different variables, but below are a few different types of startup costs for a gas station business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your gas station business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your gas station business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your gas station business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Gas Station Business Plans:

Why do you need a business plan for a gas station business.

A business plan is necessary when starting any type of business, including a gas station. A business plan helps to define the scope and objectives of the venture, identify target markets, set detailed financial goals, and create a roadmap for achieving those goals. Additionally, a business plan serves as a valuable tool for seeking capital from potential investors or lenders.

Who should you ask for help with your gas station business plan?

You should start by consulting a business adviser, accountant or small business specialist to get expert advice on how to create an effective business plan. You may also want to seek the advice of people in the industry who are familiar with the gas station business. They can provide insights into successful strategies and best practices.

Can you write a gas station business plan yourself?

Yes, it is possible to write a business plan for a gas station yourself. However, it can be quite a complex and time-consuming process. It is recommended to consult with experts who specialize in the subject and have experience in business plan writing. An expert can work with you to identify the key elements of your business plan, develop strategies, and complete the necessary financial projections. Additionally, they can provide guidance on any relevant regulations or requirements that may apply in your area.

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Convenience Store Gas Station Business Plan Template

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Gas Station Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Oil & Gas Industry » Gas Station

Are you about starting a gas station with convenience store ? If YES, here is a complete sample gas station business plan template & (petrol filling station) feasibility report for starting a gas station .

Starting a gas station or filling station or petroleum station as it is typically called in some parts of the world is indeed one of the means of owning a business portfolio in the oil and gas industry. This is for sure one business that has made a lot of people millionaires or even billionaires.

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It is true that playing in the gas industry might require loads of funds, but in the long run it sure does pay. If you are looking to start a gas station business, the care has to be taken in deciding on the area you want to delve into. You will also be required to carry out various market researches.

Why is this important, you may ask? This is especially important because of the level of knowledge about the trade that you will be required to garner. Knowledge is indeed very important in the gas industry.

Yet another thing that you would have to take really seriously is the writing of a business plan. The business plan is one manuscript that has continued to be important. This is because it serves as a good blueprint on top which every business should be built.

On the other hand, not everyone knows how to write a business plan. This is because of the technicality which is involved in the activity. That said now here is a sample gas station business plan;

A Sample Gas Station Business Plan Template

1. industry overview.

A gas station which also called a petrol station, filling station, fueling station, or service station is a business facility which retails gasoline (petrol), diesel and lubricants for motor vehicles. Gas stations offer one of three types of service to their customers: full service, minimum service or self-service.

A full service gas station has attendants who operates the pumps, often wipes the windshield, and sometimes checks the vehicle’s oil level and tire pressure, then collects payment and perhaps a small tip and a minimum service gas station has attendants that operates the pumps.

This is often required due to laws in some cities that prohibit customers from operating the pumps themselves. While in self – service gas stations the customer performs all required service. Instructions informing the customer of filling procedures and cautions are clearly displayed on each pump.

Customers are expected to go to the store or go to a booth to give payment to an employee of the station and lastly we have the unmanned gas station that make use of card – lock (or pay-at-the-pump) system, these gas station are completely unmanned.

The Gas Stations industry over the years has experienced a modest amount of volatility. As a matter of fact, as more Americans acquire automobiles, the total vehicle miles increased and this gives room to increase in the demand of gasoline.

So also, as per capita disposable income continued to increase, some automobile owners would choose to go for premium fuel, which is priced higher than lower-octane fuel.

Just like other industry, the Gas Stations industry has also experienced its fair share of ups and downs over the last five years. As a result of strengthening domestic economy and improvement in employment over the early part of the last five years, the Gas Station Industry also experienced improvement in performance.

The Gas Station industry is indeed a very large industry and pretty much thriving in all the parts of the world. Statistics has it that in the united states of America alone, there are about 10,719 licensed Gas Station businesses responsible for employing about 120,226 employees and the industry rakes in a whopping sum of $106bn annually.

The major breakthrough in the gas station industry came as a result of the increase in automobile ownership which can be attributed to Henry Ford when he started to sell automobiles that the middle class could afford resulted. The gas industry therefore, experienced a great boom that has continued to affect nearly all economies of the world.

In the bid to stay afloat in the highly competitive gas station industry, owners of gas stations now go the extra mile to ensure that they make their facility welcoming and conducive for customers. Gas stations now have vulcanizing services, car wash, convenience stores, coffee bars, snack bars, and cigar lounge within their facility so as to leverage on the opportunities around them to generate more income.

Although the gas station industry can be said to be a competitive industry, but it does not in any way stop entrepreneurs who are creative and financially capable to still make headway in the industry. It is indeed a profitable industry especially when the business is well located.

No doubt busy highways and busy cities with growing population is highly suitable for gas stations. The catch is that if there are automobile users in any city, then the city would have need for a gas station.

2. Executive Summary

Sunny Star® Gas Station is a fully registered and licensed standard gas station that will be located along a busy highway in Miami – Florida, U.S. Our chains of gas stations that will be scattered all around major cities in the United States of America will adopt full service, minimum service and self-service as it suits the location

Our basic services and products offering to our highly esteemed customers as a standard gas station are retailing of gasoline (petrol), diesel and lubricants for motor vehicles. We will make sure that we give our consumers nothing short of the very best.

We will also run a convenience store, car wash, vulcanizing services, wheel balancing services, wheel alignment services and other related automobile repair services.

We are quite aware that in order to become the number one choice for automobile owners who ply the route where our gas stations will be located, we must continue to make our gas station welcoming, easy to operate and that is exactly what we will do.

We are open to the use of latest technology in the gas station industry. No doubt our excellent customer service and the range of additional complementary services we offer will position us to become one of the most preferred gas stations in Miami – Florida.

At Sunny Star® Gas Station, we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity.

We are in the industry to make a positive mark. We are quite optimistic that our values and quality of products and service offering will help us drive our gas station business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable.

We are a company that will be dedicated to establishing and maintaining the best practices as it relates to the gas station industry. Sunny Star® Gas Stations will ensure that all our customers are given first class treatment whenever they visit our gas stations. Customer care is one of the tools that we plan to have in order to charm our clients and turn them to loyalists.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customer base may grow to. We will ensure that we get our customers involved when making some business decisions that will directly or indirectly affect them.

Sunny Star® Gas Stations is owned and managed by Mr. Craig McCarthy and family. The business will be financed by the Mr. Craig McCarthy family and they will be actively involved in the day to day operation of the Gas stations. Mr. Craig McCarthy has a B.Sc. in Business Administration and Management and he has well over 15 years of experience in the service industry.

3. Our Products and Services

Sunny Star® Gas Station is a fully registered and licensed standard gas station that is positioned in the gas station industry in the United States of America to maximize profits. Aside from the point that we will be retailing gasoline and diesel, we will also engage in other complimentary services that will help us maximize profits.

We have designed products and services that will not only help to meet the demands of the people, but also to put good money in our pockets. These are the products and services that will be made available to our customers;

• Automotive services (e.g. repairs, car washes and general parts)
• Non automotive fuel
• Retailing automotive fuels (e.g. diesel fuel and gasoline)
• Selling automotive-related goods
• Providing automotive-repair services
• Providing Wheel Alignment, Wheel Balancing and Vulcanizing Services
• Retailing of Groceries and soft drinks et al

4. Our Mission and Vision Statement

• Our Vision is to operate chains of gas stations in major cities in the United States of America.
• Our mission is to develop a highly successful and profitable chains of gas station business with state of the art facility and latest technology; a business that will not only meet the needs of her clients but also supersede their expectations.

Our Business Structure

Sunny Star® Gas Stations is set to become one of the leading gas station business in the whole of Florida and other cities where our chains of gas stations will be located hence the need for us to build a solid business foundation and business structure that will enable us achieve our aims and objectives.

Excellent customer service and efficiency are top priority for us which is why we will ensure that we look for applicants that match the picture of the business who want to build before hiring them. Although we will provide trainings in areas such as excellent customers services et al, but we will ensure that we shortlist applicants that are customer centric.

In essence, we want to build a team, a dedicated workforce that will work together to help the organization achieve its set targets. We will not only hire attendants that will help supervise our gas stations and attend to customers need when they patronize our services.

But we will also hire employees that will manage our convenience store, cash wash, coffee café, cigar lounge, snacks bar, vulcanizing services, wheel balancing, wheel alignment and other automobile repair and maintenance services. Sunny Star® Gas Stations will employ customer centric and skilled people to occupy the following position;

• Chief Executive Officer

Gas Station Manager

Accountant / Cashier

• Human Resource and Admin Manager
• Pump Attendant
• Convenience Store, Coffee Café, Snacks Bar, Cigar Lounge Manager

Vulcanizing Services, Wheel Balancing, Wheel Alignment and Automobile Repairs and Maintenance Manager

• Carwash Manager
• Security Guard

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of the gas station
• Map out strategy that will lead to efficiency amongst workers
• Responsible for training, evaluation and assessment of workers
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the gas station meets the expected safety and health standard at all times.

Human Resources and Admin Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office and factory activities.

Convenience Store, Coffee Café, Snacks Bar, and Cigar Lounge Manager

• Interact with customers; take orders for coffee and snacks.
• Responsible for preparing different flavor and style of coffee for customers
• Make lists of supplies in conjunction with the bar manager
• Ensure that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
• Responsible for quality control
• Assess customers’ needs and preferences and make recommendations
• Make lists of supplies in conjunction with the management
• Prepare inventory or purchase requisitions as needed to replenish supplies.
• Ensure that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.
• Responsible for managing the cigar lounge
• Prepare inventory or purchase requisitions as needed to re – stock the lounge.
• Clear ashtrays regularly
• Ensure that the assigned lounge area is fully equipped with tools and products needed to by our clients
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Pump Attendants

• Mans the various gas pump machines (in fully services gas stations)
• Assists customers as required by them especially on how to operate our gas pump machines (in self – service gas stations)
• Provides change for customers
• Handle any other duty as assigned by the gas station manager
• Responsible for running our vulcanizing services, wheel balancing services, wheel alignment services and automobile repairs maintenance services
• Assists customers as required by them especially when it relates to choosing the right lubricants to use and the right time to service their automobiles
• Handles any other duty as assigned by the gas station manager

Car wash Manager

• Wash and thoroughly clean cars (exterior car washing, interior cleaning, and waxing services), trucks and bikes et al
• Handle and move objects, such as glasses, dish and bottles, using hands and arms.
• Cleans up after customers and clean work area.
• Clears ashtrays as and when required.
• Washes glassware and utensils after each use.
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the gas station manager.

Security Guards

• Ensures that the facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly

6. SWOT Analysis

Knowing the strength and weakness of any business is one of the right steps to take in business. No doubt starting a gas station is indeed capital intensive especially for aspiring entrepreneurs who may not have huge sum of money saved up in a bank.

We are aware that it will require loads of cash to set up a standard gas station in Miami – Florida which is why we decided to do all that is required to build a profitable business; we don’t intend to invest our hard earn money in a business that we know we are not truly cut out for.

One of the tools that is required to position us in building a successful gas station business is SWOT Analysis . We hired the services of Dr. Memphis Iverson, an HR and Business consultant who is based in Miami Florida to help us conduct SWOT analysis for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Sunny Star® Gas Stations, Miami – Florida;

Sunny Star® Gas Stations is centrally located along one of the busiest highways in Miami – Florida; our location is in fact one of our major strength. Aside from the basic service that we offer, we also offer complimentary services that most of our competitors are not offering.

So also the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon and our attendants are well groomed to handle various classes of customers; our excellent customer service culture will definitely count as a strong strength for the business.

Our perceived weakness could be the fact it is a new gas station business which is owned by an individual (a small family), and we may not have the financial capacity to sustain the kind of publicity that can give us leverage and start operating chains of gas stations in various cities in the United States as planned.

• Opportunities:

We are centrally located in one of the busiest highways in Miami – Florida and we are open to all the available opportunities that the city has to offer.

Our business concept also positioned us to attract people who like doing their shopping, washing and servicing their automobile in gas stations. Miami is one of the densely populated cities in Florida, and indeed populations translate to opportunities.

One of the major threats that confront businesses all over the world is economic downturn; when the economy is bad it affects consumers spending which in turn impacts businesses negatively. Another threat that we are likely going to face to confront us is the emergence of a new gas station within the same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

There is hardly anyone who doesn’t have a need for gas, this is why it is really vital that one keys into this industry. One of the trends in the gas station industry is that, in the bid to stay afloat in the highly competitive gas station industry, owners of gas stations now go the extra mile to ensure that they make their facility welcoming and conducive for customers.

Gas stations now have vulcanizing services, car wash, convenience stores, coffee bars, snack bars, and cigar lounge within their facility so as to leverage on the opportunities around them to generate more income.

Another trend is the adoption of the underground modular gas station model. The underground modular gas station is a construction model for gas stations that was developed and patented by U-Cont Oy Ltd which is based in Finland in 1993.

Subsequently the same system was used in Florida, USA. While the Above-ground modular gas stations were built in the 1980s in Eastern Europe and especially in Russia Federation, but they were not adopted in other parts of Europe because of the stations’ lack of safety in case of fire outbreak.

8. Our Target Market

Before choosing a location for our gas station business, we conducted our feasibility studies and market survey and we were able to identify the location that will benefit greatly from our products and service offerings which is why we deiced to settle for Miami – Florida.

Essentially those who will benefit from our service offering are automobile owners / drivers and they are of course busy corporate executives, business owners, households, students and travelers / visitors / tourist et al. They are the category of people that we intend marketing our gas station services to.

Our Competitive Advantage

From our recently concluded feasibility studies and market survey, we observed that there are several gas station businesses spread all over the city of Miami – Florida, as a matter of fact, there are about 3 standard gas stations close to same locations as ours. This goes to show that there is stiffer competition in the industry.

Before launching our gas station we have critically studied the market and we know that we have some form of competitive edge. Our competitive advantage is that we have a standard gas station facility that offers additional complementary services that will definitely help us attract and retain customers.

Another competitive advantage that we have is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also the wide varieties of other complimentary services and products that we offer and of course our excellent customer service culture will definitely count as a strong strength for the business. One thing is certain, we will ensure that in future, we open our gas stations in various cities in the United States of America and also sell our franchise. With that our brand will be well communicated and accepted nationally.

9. SALES AND MARKETING STRATEGY

Sources of Income

Sunny Star® Gas Station is established with the aim of maximizing profit in the gas station industry in the United States of America and we are going to go all the way to ensure that we do all it takes to generate enough incomes from both our basic product and services offerings and our complimentary services. Sunny Star® Gas Station will generate income by offering the following services and products;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility study and also some of the assumptions readily available on the field with reference to similar business in Miami – Florida. We know that we are well positioned and we will definitely attract clients that will not only patronize our gas station but will also patronize our complimentary services which will help increase our income.

Below is the sale projection for Sunny Star® Gas Station, it is based on the location of our gas station and the type of services and products that we will be offering;

• First Year-: $500,000
• Second Year-: $1,500,000
• Third Year-: $2,500,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any gas station offering same additional services like us within 4.5 miles radius from our gas station facility.

• Marketing Strategy and Sales Strategy

The marketing strategy for Sunny Star® Gas Station is going to be driven basically by making available standard and safe gasoline and diesel et al, excellent customer service and provision of complementary services. We will work hard to build a loyal customer base; customers that will always patronize us over and over again and as well help us use word of mouth publicity to get their friends and acquaintance to patronize us.

We want to drive sales via making available easy to use fuel pumping machines (for self – services) et al. We are quite aware of how satisfied customers drive business growth especially businesses like gas station which is why we will always ensure that our customer service and facility are top notch.

Over and above, our unique selling proposition is that we have various complementary service offerings such as convenience store, coffee café, snacks bar, cigar lounge, vulcanizing services, wheel balancing, wheel alignment, carwash and automobile repairs and maintenance services. We will also retail lubricants and other related products.

In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal customer. Part of the marketing and sales strategies that we will adopt are;

• Introduce our gas station by sending introductory letters to residence, transport companies, merchants and other stakeholders both in Miami and in other cities in the State of Florida
• Open our gas station with a party so as to capture the attention of residence who are our first targets
• Advertise our gas station on national dailies, local TV stations and local radio station
• Promote our gas station online via our official website and all available social media platforms
• Continuously Improving the performance of our brands
• Hire the services of experts to make our brands the first choice for in Miami and other cities where we will open a gas station
• Delivering consistent customer experiences to all our clients; making our first impression count positively
• Make use of attractive handbills to create awareness and also to give direction to our gas station
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our Laundromat business.

11. Publicity and Advertising Strategy

Despite the fact that our gas station is a standard one with a wide range of other complimentary services and products that can favorably compete with other leading brands in the gas station industry, we will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote Sunny Star® Gas Station.

Sunny Star® Gas Station has a long term plan of opening our gas stations in various locations all around key cities in the United States of America which is why we will deliberately build our brand to be well accepted in Miami – Florida before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products and services but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Sunny Star® Gas Station;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our BillBoards on strategic locations in Miami – Florida and all around major cities in the United States of America
• Engage in road show from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products and services.
• Ensure that all our staff members wear our customized clothes, and all our official cars, fuel tankers and trucks are customized and well branded.

12. Our Pricing Strategy

It is the wish of all businesses to have a pricing system that will yield loads of profits for them; as such we are working on having very competitive pricing.

At Sunny Star® Gas Station, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Miami – Florida.

Be that as it may, the management of Sunny Star® Gas Station have put plans in place to offer discounts for our complimentary services and products once in a while and also to reward our loyal customers especially when they refer clients to us.

The prices of our products (snacks, cup of coffee, cigar, detergents et al) and services (vulcanizing, wheel balancing, wheel alignment, car wash, and automobile repair and services) will be same as what is obtainable in any part of the United States of America.

• Payment Options

At Sunny Star® Gas Station, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. We will work really hard to make sure that all our clients are given payment methods that suit them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

When it comes to starting a gas station business, loads of factors influences the amount that will be required to successful launch the business.

Factors like the location you intend starting the business, the size of gas station business you want to start i.e. the number of complimentary services you want to add to the business, and of course the state of the economy as at when you intend start the business. This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in Miami – Florida – $750.
• Legal expenses for obtaining licenses (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) – $4,500.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring Business Consultant – $2,000.
• Insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the gas station – $70,000.
• Cost for facility remodeling – $50,000.
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $250,000
• Storage hardware (bins, utensil rack, shelves, glasses case) – $2,720
• The cost for Washer hook-up fees (sewer connection) – $800
• Cost for serving area equipment for coffee café and snacks bar ( glasses, flatware) – $5,000
• Cost for fuel dispensing machines and equipment (automobile repair tools, vulcanizing tools, and wheel alignment tools- $250,000
• The cost for the purchase of furniture and gadgets (Printers, Telephone, TVs, Sound System, vacuum cleaner, tables and chairs et al) – $30,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $5,500
• Miscellaneous supplies (cleaning supplies, soap, invoices for wash-and-fold, bathroom supplies, etc.) – $10,000

We would need an estimate of $1 million to successfully launch our gas station business in Miami – Florida. Please note that the startup cost is higher than the average startup cost for a gas station business simply because we intend adding coffee café, snacks bar, cigar lounge, car wash, convenience store and other complimentary services.

Generating Funding / Startup Capital for Sunny Star® Gas Station

Sunny Star® Gas Station is a family business that is owned and financed by Mr. Craig McCarthy and family. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $750,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If any of these factors is missing from a business (company), then it won’t be too long before the business close shop.

Sunny Star® Gas Station will ensure that all the factors listed above are reinforced on a regular basis, we will continue to improvise with our products and services and also we will engage in continuous capacity building of our workforce. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more.

We will make sure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and construction of our gas station: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of fuel dispensing machines (pumps) and equipment (automobile repair tools, vulcanizing tools, and wheel alignment tools: Completed
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of fuel tankers and trucks: Completed.

Gas Station Business Plan Template

Develop a successful gas station business with our comprehensive template designed for entrepreneurs. Covering essential aspects like market analysis and financial projections, this template provides a robust foundation for your gas station business plan. Download now to start your journey.

Download the template today!

Features of the gas station business plan template.

• Market Analysis : Conduct an in-depth review of the gas station industry, identify your potential customers, and study their behavior. Our template provides a systematic process for carrying out market analysis in the gas station sector.
• Business Model: Determine the unique value proposition of your gas station, select appropriate operational techniques, and identify your customer base. Our template guides you in choosing an effective business model for your gas station.
• Financial Projections : Calculate your potential revenues, costs, and profitability using our detailed financial projections section. This will assist you in making informed decisions and setting achievable financial targets for your gas station business.
• Marketing Strategy: Formulate a marketing plan that efficiently advertises your gas station and draws in regular customers. Our template aids you in devising a strategic marketing plan, including brand positioning, promotional campaigns, and customer engagement strategies.

Benefits of Using Our Template

By utilizing our Gas Station Business Plan Template, you can enjoy several benefits:

• Time and Effort Saving: Our pre-designed template streamlines the planning process, allowing you to focus on refining your gas station's business strategy instead of starting from the ground up.
• Clarity and Direction : OThe template provides a clear roadmap, ensuring all crucial aspects of your gas station business plan are addressed. This aids in keeping you on track and prevents overlooking essential business components.
• Increased Success Potential: A well-structured and thorough business plan boosts your chances of success in the competitive gas station industry. Our template equips you with the necessary tools to professionally present your gas station concept to potential investors or lenders.

Gas Station Business Plan Frequently Asked Questions

Q: why do i need a gas station business plan.

A: A gas station business plan is essential as it allows you to study the market, set your business objectives, and create a strategic roadmap for success. It serves as a guide for your gas station, aiding in decision-making and appealing to potential investors or lenders.

Q: What are the key elements of a gas station business plan?

A: Key components of a gas station business plan include a market analysis, business model, financial projections, marketing strategy, and operations plan. These elements enable you to understand your market, evaluate profitability, plan your finances, and develop effective promotional and growth strategies.

Q: How can a gas station business plan help secure funding?

A: A detailed gas station business plan showcases to potential investors or lenders your thorough understanding of the industry, a viable business model, and a plan for profitability. The gas station financial projections section is crucial in demonstrating potential return on investment. A compelling business plan enhances your chances of acquiring necessary funding for your gas station.

We Know a Good Business Plan When we See One

Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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Welcome to Vaisus Business Plans

How to write a gas station business plan: Step-by-step guide

posted on 6:23 am

If you want to start a new gas station business, the first thing you will need is a comprehensive gas station business plan. A business plan will give you clarity on what you will need for your business, and the operational requirements. A business plan is also an important tool for acquiring financing from lenders or investors. This post outlines the important sections with a summary of the key points to capture when writing a gas station business plan.

At the end of this post, you can download a complete gas station financial forecast tool with 3-year financial projections including income statement, start-up costs, break-even analysis, and cash flow statement. This template has been used by gas station business owners to plan their business finances and apply for funding from banks and other lending institutions. 

Overview of a Business Plan  

A well-written business plan should include the following sections:

• An executive summary

Introduction

• Business industry and overview
• Marketing strategy and analysis
• Risks and significant opportunities

Location and assets

• Management and human resource

Financial plan and budget

Executive summary  .

Your executive summary should outline how your gas station will provide fuel for motorists and at the same time stand out from competitors. It should be short and precise and appealing enough to capture the attention of your audience. The executive summary motivates the reader to read the entire plan. Its, therefore, important to highlight the key points for each so that the reader can grasp briefly what you intended to put across. Among the important points to articulate are your gas station business objectives, fuel business industry environment, fuel products and services, location, target market, competitive advantage (unique selling point), and the specific gap you will be filling.

This section introduces your gas station business by briefly describing the company profile,  mission, vision, core values, organizational structure, and strategic objectives. The profile gives a brief history of the business, the fuel products and services you will be offering, the location of the gas station, and your projected growth. The vision should include your long-term and short-term goals and how you will achieve them. Also, include the organizational structure, your daily workflow, and other operational activities that will make your business achieve your desired goals.

Business industry and overview 

In this section, you talk about industry trends and the external factors that affect the gas station business, both positively and negatively. Also, state the major players in the gas station with convenience stores business both nationally and your direct local competitors that influence your business. The major players in Canada you may mention include Suncor (Petro-Canada), Imperial Oil Limited (Esso), Shell, 7-Eleven, Superstore (Mobil), Co-op etc. Locally you can mention businesses at most five to ten kilometers from your desired location. Additionally, describe the products and services your gas station will offer, including the grades of gas and types of oil for instance regular gasoline, midgrade gasoline, premium gasoline, diesel fuel, automotive services, etc.

To increase your customer base, you may want to include other complementary products and services such as a convenience store that sells snacks, chips, alcoholic and non-alcoholic beverages, tobacco and lottery products, groceries, souvenirs, mechanical repair service, and automotive services such as car wash. Finally, mention the government and industry policies and regulations, permit requirements i.e. health, safety, and environment. Other than regulations, you can talk about your initiative of innovation and investment in the environment to show your interest in protecting communities, people, and the environment as a whole.

Market strategy and analysis  

A marketing strategy describes your overall game plan for reaching prospective. Talk about the marketing strategies you will use to introduce your gas station to the market and how you plan to attract and retain customers. One thing to note is that marketing in the gas station industry is highly dependent on your supplier’s brand name. Most customers are loyal to specific brands. You therefore have to choose your supplier diligently and brand your station to reflect your supplier’s brand image and standard of service. This way you will benefit from increased business due to their larger marketing efforts and customer loyalty programs, such as rewards programs with grocery stores.

Also, discuss in detail your specific target market list down your direct competitors, and write down a summary of their product/service offering, pricing strategy, target market, strengths, and weaknesses. Mention how you plan to differentiate your gas station from your competitors i.e., by offering in-demand convenience goods, automotive repairs, after-sale services (e.g. windscreen cleaning), your supplier’s brand image, etc. Your unique selling point may focus on your choice of location which can be an area with high traffic with no other existing gas station.

SWOT analysis

In your SWOT analysis, explain how you will maximize on your strengths and take advantage of the business opportunities. Also, indicate how you will minimize your weaknesses and threats. These points can touch on your target market, the location of the gas station, the fuel options, and industry trends. Some of the strengths as a result of industry trends you can mention include low capital requirements, low imports, high revenue per employee, and low product/ service concentration. Weaknesses on the other hand may include high competition and high customer class concentration. You may also want to mention the opportunities presented by the industry such as high revenue growth and high per capita disposable income. Threats majorly facing the industry that you will want to address in your mitigation strategies include the world oil price, which is expected to decrease, heavy regulation of the industry, low demand for fuel due to the pandemic, etc.

Mention where you plan to set up your gas station and indicate why you selected that area. If you have any future growth plans list down the locations, where you plan to open other gas stations. State your equipment and fuel procurement plans indicating where you plan to buy or lease your gas station and convenience store and oil depot solution which are necessary for the operation of the business.

Management and human resources

This section identifies the personnel responsible for the running and management of the business. Here you talk about the founders, team leader, or manager of your business, the entire employee workforce, their roles, and employee benefits. Also, discuss their profiles pointing out how suitable they are for the running of the business.

Insurance for a Gas Station Business

From leaky fuel tanks to burglaries, running a gas station can be a risky endeavor. Insurance will secure the business in the event of unanticipated circumstances. You therefore should state the insurance packages you will be having.

This is the most important section of your business plan to your audience. The investor or lender will want to know how your business is going to perform financially. Prepare financial projections for the next five years to determine the start-up costs of leasing or buying a gas station and making the pumps operational. Your financial documents should show the cost of required licenses, insurance, payroll, interest expense for servicing the loan or return to the investor, utilities, and environmental services. Calculate the revenues you anticipate from the sale of fuel, automotive products, and concessions in your revenue projections

Conclusion  

In summary, a gas station business plan document is a requirement in the business planning process. It enables you to realize your vision and achieve your goals. A well-crafted, comprehensive, and appealing plan for your gas station will enable you to capture all aspects of your business in an enticing manner. You can get in touch with us at Vaisus Consulting to help you prepare an exhaustive, funding-ready gas station business plan that is customized to meet your needs. To speak with one of our consultants,  schedule an appointment  with us.

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Fueling Your Dreams: How to Start an Independent Gas Station

Have you ever wondered who owns that BP on your corner? You may be surprised to learn it’s not a huge national corporation but an independent business owner. In fact, about 60% of all convenience stores are owned by a person or family that operates just one store.

If you have a dream of running your own business and can get the funding, a c-store can be a great option. But opening a gas station can come with some unique challenges and requirements compared to other business ventures. From making a business plan to solidifying the day-to-day operations, here’s how to open a gas station.

CREATE A BUSINESS PLAN

Before starting any business, you need to have a comprehensive plan. A business plan is essential to securing business loans or gaining the interest of potential investors. Luckily, there are plenty of resources that can help future small business owners like you write a business plan .

While crafting your business plan, consider your competitors and what will set you apart from other gas stations in town. Think about where they are lacking and how you can overcome those weaknesses to offer a superior customer experience.

You also need to determine what you’ll sell besides gas. Will you have a car wash? Will your convenience store sell made-to-order food or just prepackaged snacks and drinks? Will you carry items with more regulations, like cigarettes, lottery tickets, and alcohol? All of this should be outlined in your plan. Keep in mind that the vast majority of your profits will not come from fuel sales but from product sales.

CHOOSE A LOCATION

Location, location, location. The importance of location should be stressed when buying any type of real estate — whether it’s a home or a spot for your gas station. Before picking a location, though, you need to decide if you’ll take over an existing business or start from scratch.

TAKING OVER AN EXISTING LOCATION

Many entrepreneurs who are new to the industry cut their teeth by purchasing and running existing gas stations, which can save you on construction costs, resources, and time. It can also take some of the stress out of choosing a location since your options will be limited to businesses looking to sell.

With lower start up costs and less time spent constructing an entirely new business, it’s not surprising that this tends to be the most popular route to take. However, it doesn’t mean you can’t build a gas station for scratch with the right resources.

BUILDING A NEW GAS STATION

If you decide to start from the dirt up, you need to be strategic about where you place your gas station. Consider traffic patterns, competitors, and nearby neighborhoods. You likely don’t want to build your gas station super far off the highway or directly across the street from a successful competitor.

As for neighborhoods, just because a neighborhood is popular doesn’t mean you should automatically put your gas station near it. Think about budding neighborhoods that may bring you more traffic in the future. Being there early can give you a leg up.

Once you’ve found the perfect property or land, you’ll want to snag it as soon as possible. However, you might need to wait until after you have funding to make the purchase.

REGISTER YOUR BUSINESS

Opening a gas station can be exciting, but one of the first things you need to do is register your business to make it a legal entity. To start, you’ll have to decide on a business structure (sole proprietorship, LLC, partnership, or corporation).

Sole proprietorship might sound tempting, but it’s generally not recommended for a gas station. You will be solely responsible for any of the risks that come with a gas station, such as robbery, leaks, accidents, etc. Most single-store operators choose to go with an LLC (Limited Liability Company) .

An LLC protects you from being held liable and often comes with lower fees. However, an LLC might make getting a loan or investors more challenging. If your ultimate goal is to expand to multiple locations, consider forming a corporation . Consult with an attorney before making your final decision.

Don’t forget about taxes! You need to apply for an EIN (Employer Identification Number) with the IRS so you can file your business taxes.

ACQUIRE FUNDING

You have a beautiful business plan, found the ideal location, and registered your business. Now, it’s time to get the funding. You’ll need to determine the start-up costs of your gas station, including real estate price, anticipated payroll, initial inventory costs, license and permit fees, construction costs, and more.

Once you have a ballpark figure of the amount you need, you can apply for a small business loan . This is where your thoughtful business plan will shine, showing potential lenders how serious you are about your gas station and explaining why it’s a smart investment.

FIND A FUEL SUPPLIER

What is a gas station without gas? If you’re new to the world of gas stations, you likely don’t know where to buy fuel wholesale and will need to research local fuel suppliers, also called fuel jobbers. Gas suppliers usually make their profit from a portion of your fuel sales, so shop around and compare deals to ensure you maximize your profit margin.

BRANDED VS. UNBRANDED FUEL

You also have to decide if you’ll sell branded or unbranded fuel. A fuel supplier might have branded supply agreements with a major oil company, like Shell or Mobil. Each brand’s fuel contains small amounts of additives that are supposed to help with performance. The branded fuel might cost slightly more, but you gain customer trust by having a recognizable brand attached to your gas station.

Unbranded fuel does not have a brand name attached to it, so you will have to use your own business name and image. Unbranded fuel is usually a few cents cheaper per gallon, and a good jobber will have multiple suppliers available so you can chase the best price. However, you miss out on brand recognition. If it comes down to your self-branded gas or a Chevron across the street, a customer might be more likely to choose the brand they know.

RELIABILITY

Beyond profit margins and fuel type, you need to ensure you can rely on your supplier to keep you well-stocked. Venture Fuels is a fuel supplier in the Midwest known for offering more than just low fuel prices. With our Smart Fuel Program, we monitor sales, the market, and truck availability to offer the best price possible and ensure you always have product.

FIND VENDORS FOR FOOD, DRINKS, AND OTHER GOODS

Most of your profit will come from what you sell inside your convenience store, so you need vendors you can trust to deliver your inventory on time. How many distributors you need depends on what you want to carry. Most distributors partner with multiple brands, so you can likely find a single supplier for all your snacks and beverages.

However, if you carry tobacco products, alcohol, sundries, beauty products, etc., you will likely need to add more vendors to your list. Just like with your fuel supplier, you’ll want to do plenty of research and compare deals to find the right distributors for your bottom line.

PROTECT YOURSELF WITH BUSINESS INSURANCE

Owning a business comes with a ton of financial risk, and gas stations are no exception. Employee accidents, customer injuries, equipment breakdowns, leaks, robberies, fires, property damage — you never know what might happen! Having business insurance will help protect you and your assets.

SECURE PERMITS AND LICENSES

Before opening, you need to ensure you have all the proper permits and licenses. What you need can vary from state to state, but you should expect to have:

• Certificate of Occupancy
• Health Inspection
• Tank and Pump Inspections
• Building and Fire Inspections
• Alcohol, Tobacco, and Lottery Licenses
• Water Discharge Permit
• Motor Fuel Outlet License

MARKET YOUR GAS STATION

Other businesses tend to rely on various marketing tactics like print ads, online ads, blogs, events, etc., but gas stations usually only need road signage. Most people are just looking for the nearest gas station they can pull into, so you want to make sure yours stands out. Invest in highly visible signage that makes it easy for passing drivers to see and find your business.

After your business is up and running, you want to monitor your online presence on websites like Yelp and Google. Even just a few bad reviews can turn tons of customers away. Make sure to address any negative feedback left by previous customers and work on fixing specific problems mentioned, like dirty bathrooms or unkind employees.

SET YOURSELF UP FOR OPENING DAY AND BEYOND

You created a plan for opening your gas station, but you also need one to keep it running. Some important tasks to take care of include:

• Establishing hours of operation
• Tracking and organizing inventory
• Finding (and training) top talent
• Adding security measures like cameras and alarms

You should take care of these tasks before opening day, but know they aren’t set in stone. If you aren’t receiving enough traffic late at night to justify staying open, consider adjusting your hours. Or, if you need to amp up security, add new cameras. It will be a learning process as you go along.

TURN TO VENTURE FUELS FOR HELP

Ready to make your gas station ownership dreams a reality? You’ll need a fuel supplier you can trust. Venture Fuels not only supplies fuel at low costs, but we’re also here to help you succeed with our support services. Contact us today for a consultation.

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(608) 783-9516

1718 State Road 16 La Crosse, WI 54601

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Gas Station Business Plan

Written by Elma Steven | Updated on March, 2024

Executive Summary

Overview: The gas station will be known as Savoy Gas and will be located on Exit 2 of the New York-Pennsylvania interstate highway in Princeton, New Jersey. Given the huge volume of automobile traffic that passes through the highway on a regular basis, this is a fantastic position. Mike Wall, a petroleum engineer, will own and manage the Savoy gas station. He is a seasoned petroleum engineer with a twenty-five-year record of accomplishment of achievement. Mike has worked in the oil and gas industry for large, recognized worldwide companies. He has been in charge of a number of large-scale industry projects, earning him respect and reputation in the process.

Mike Wall is a petroleum engineer who has worked for a number of well-known oil and gas firms around the country. He’s known for his professionalism and for leading a number of technological projects. Mike has held top positions in a variety of enterprises and has attended numerous local, regional, and international petroleum conferences.

Beginning your own gas station necessitates a thorough understanding of the oil and gas sector. Mike was actively involved in policy development and technical implementation of gas station initiatives over his nearly three decades in the industry. Mike decided that transferring his experience to entrepreneurship would be a terrific idea after working closely with gas station stakeholders.

Mission: To provide dependable, professional, and innovative solutions to all consumers through friendly, great, and convenient services. To show that we are responsible for all we do. Vision: To be the region’s top distributor and marketer of petroleum products and related services.

Industry Overview

The market is divided into five regions: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa (MEA). The North American continent is further divided into countries such as the United States and Canada. The European continent is divided into the United Kingdom, France, Germany, Italy, Spain, Russia, and the Rest of Europe. China, Japan, South Korea, India, Australia, Southeast Asia, and the Rest of Asia Pacific make up Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

We looked at the Filling Station and Gas Station Market from every angle. Methodologies for primary and secondary research are also used. This aided us in gaining a better grasp of current market dynamics, such as supply-demand imbalances, pricing trends, product preferences, and customer behavior patterns, among other things. Primary research with industry professionals and opinion leaders from around the world confirmed the findings. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

Financial Overview

Financial Highlights

Use of Funds

Industry Analysis

With strategic analysis, micro and macro market trend and scenarios, price analysis, and a holistic picture of the market conditions in the forecast period, the Filling Station and Gas Station Market research study keeps a close eye on top rivals. A thorough research focuses on key and secondary drivers, market share, leading segments, and geographic analysis. The research also examines significant players, major collaborations, mergers and acquisitions, as well as current innovation and corporate policies.

A gas station, also known as a petrol station, filling station, fueling station, or service station, is a commercial establishment that sells gasoline (petrol), diesel, and lubricants for automobiles. Customers can choose from three categories of service at gas stations: full service, minimum service, or self-service.

A full service gas station employs attendants who operate the pumps, wipe the windshield, and occasionally check the vehicle’s oil level and tire pressure before collecting payment and possibly a small tip. A minimum service gas station employs attendants who operate the pumps. Because some towns have rules prohibiting customers from manipulating the pumps themselves, this is frequently required.

This industry primarily sells gasoline for automobiles, although it may also include car washes, repairs, and inspections. Any significant corporations do not dominate the industry. Despite the fact that large oil firms hold only a few retail-fueling stations, many gas stations have agreements to sell specific brands of gasoline.

The volume of consumer and commercial driving determines demand. Individual companies’ profitability determined by their ability to secure high-traffic locations, create high-volume sales, and purchase gas at the lowest possible price. Large corporations have purchasing and financial advantages. Small businesses can compete effectively if they have better locations. The industry in the United States is highly concentrated: the top 50 companies account for around 55% of total sales.

Marketing Plan

Discounts: Mike Wall will give discounts to customers to show our appreciation for your contribution to our success.

Social Media: Following the trend of clients surfing the Internet every second, online advertising has become a commonplace tool utilized by all businesses. Facebook, Instagram, and other social media platforms will be used to promote Savoy Gas.

Email Marketing: We use email as a tool for sending commercial communications and generating sales. To develop long-term connections and promote long-term revenue, we will send cart abandonment emails or execute repeated email nurturing campaigns.

SEO: To increase awareness to the customers we will use search engine optimization for boosting our company to attract more customer by searching gas.

Content Marketing: We will share relevant articles, videos and blogs to retain audiences and to know more about our products.

Organizational Plan

Financial Plan

Income Statement:

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How to Write a Business Plan for a Gas Station

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How to write a simple dry cleaner drop-off business plan, how to write a wedding planning business plan.

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A business plan gives you a daily guide on how to run your gas station. It also comes in handy when you’re seeking financing to lease or buy a station and stock it with fuel and products. Once you complete the business plan you’re ready to write an executive summary that outlines how your gas station will provide a much-needed fueling resource while standing out from competitors and making a profit.

Describe the products and services your gas station will provide, including different grades of gas and types of oil. If you want customers to come inside, explain what products you plan to sell, such as snacks, chips, beverages, souvenirs, groceries or automotive products. To increase profits, you might also want to offer mechanical repairs or a car wash.

Discuss the market for opening a gas station in the area, and provide details about your competitors, including their pricing strategy, target market, strengths and weaknesses. Explain how there is a need for another gas station and how you will differentiate your station from the others, such as by offering convenience goods, automotive repairs or the lowest prices. Your competitive advantage might focus on selling gas on a busy street where no other gas stations exist. Or you might want to explain the benefits of adding another station to the mix since so many cars travel through the area because of a busy highway, an airport or a business complex.

Develop a sales and marketing strategy that draws customers and keeps them coming back each time they need to fill their tank. Your strategy might include offering a rewards program and erecting signs to let drivers know your gas prices. Mention advertising food and beverages at the pump if you plan to sell products inside the station. If your station is part of a franchise, provide details on the marketing and advertising the parent company provides.

Explain your background as an owner so investors know you’ve got the skills and experience to build a profitable station. If you lack experience, explain how the other businesses you’ve worked for or owned will help you make this venture successful. If you lack personal experience managing a gas station, find and detail the background of a manager to bring on board who knows the industry.

Prepare financial projections to determine the startup costs of leasing or buying a gas station and making the pumps operational. Your financial documents also need to show the cost of required licenses, payroll, utilities and environmental services. Calculate the revenues you anticipate from the sale of fuel, automotive products and concessions in your revenue projections.

• Brooklyn College: How to Create an Effective Business Plan
• Bplans: Convenience Store Gas Station Business Plan
• Apex Petroleum: Service Station Plan
• Write the one- to three-page executive summary after you finish the rest of the business plan.
• Don’t leave out any weaknesses in your plan, such as the fact that there’s too much competition or not enough traffic in the area to sustain business, as investors usually discover these things. Then, they’ll wonder why you didn’t figure this out for yourself.

Nancy Wagner is a marketing strategist and speaker who started writing in 1998. She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops. Wagner's business and marketing articles have appeared in "Home Business Journal," "Nation’s Business," "Emerging Business" and "The Mortgage Press," among others. She holds a B.S. from Eastern Illinois University.

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Business | Sheetz plans second location in Warren

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Planners approve site plan for gas station and convenience store on Mound Road

The new 24-hour Sheetz is planned for the southeast corner of the intersection where the Victory Inn restaurant and bar and Skip’s Auto Care currently stand.

Previously, Sheetz announced it was building a location on Van Dyke Avenue in Warren at the site of the long-closed Pampa Lanes bowling alley. The company is also set to open in Eastpointe, Macomb Township and Chesterfield Township in Macomb County and in a number of other locations around metro Detroit.

Chaldean American Chamber of Commerce project manager Sharkey Haddad spoke on behalf of his members who own gas stations and convenience stores in the area. Haddad has spoken at other planning commission and city council meetings around town in opposition to Sheetz.

“Ask your residents how many gas stations and convenience stores with liquor are needed on the same road,” said Haddad. “Competition is good for any local economy, but how can any small business compete fairly against a giant corporation like Sheetz?”

Victory Inn owner Beverly Suida told the Planning Commission her restaurant is not closing and that per her lease agreement with the property owner, the establishment will be open for business until Aug. 1, 2027.

“The Victory Inn is not closing and will continue to be operating as usual,” Suida said during the Aug. 19 Warren Planning Commission meeting. “I just wanted to make it known that this plan cannot move forward until 2027 because that is when the agreement is for.”

The Victory Inn was opened in 1946 by Alphonse DeLamielleure, father of former NFL guard Joe DeLamielleure, and is known for its hardwood smoked barbeque fare.

Sheetz Engineering Permit Manager David Bruckelmeyer said his company is working with the property owner who in turn is working with his tenants to ensure the project moves forward at some point in the future. If necessary, Bruckelmeyer said his company will ask for an extension of the site plan approval in order to extend it past the two-year window that is in place.

“The property owner at this point is interested in redeveloping the property,” Bcuckelmeyer said. “That is why it came to market and why we were able to get under contract.”

Planning Commission Chair Warren Smith urged Sheetz representatives to communicate with area residents and businesses and listen to their concerns regarding the project.

“I’m hearing all of the complaints and that is a little bit of a concern,” said Smith. “You heard the opinions of the residents and the business owners here, and if there is anything you can do to alleviate some of the issues they are concerned about, we would really appreciate that.”

Bruckelmeyer said Sheetz chose the location because the zoning fits with the site plan and that he and other representatives of the company are working with the Chaldean American Chamber of Commerce to iron out their differences.

“Sheetz is in the early stages of bringing a store location to the intersection of 12 Mile and Mound Road in Warren,” said Nick Ruffner, Sheetz public relations manager. “This area of Warren is a popular traffic route, and we are excited to provide our brand of convenience to these potential customers.”

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Are Lukoil Gas Stations 'Russian Owned'?

Americans outraged by russia's invasion of ukraine called for a boycott of lukoil gas stations in the u.s., dan macguill, published march 3, 2022.

About this rating

Lukoil is a Russian multinational energy company whose U.S. subsidiary oversees a network of around 230 gas stations, mostly in New Jersey, Pennsylvania and New York. However...

In the U.S., Lukoil gas stations are run on a franchise basis, meaning they are operated by local entrepreneurs and staffed by local workers, meaning they — and not Lukoil bosses in Moscow — would bear the brunt of any boycott action.

During Russia's invasion of Ukraine in early 2022, American social media users enthusiastically shared posts that called for a boycott of Lukoil gas stations on the East Coast, on the basis that they were Russian owned. As one very widely shared tweet summarized :

"#BoycottRussia. Lukoil gas is Russian owned."

"Fill your tank elsewhere. Lukoil is a Russian multinational corporation headquartered in Moscow. Their CEO, Vagit Alekperov, is a Russian oligarch worth an estimated $19.6 billion. Lukoil gas stations are all over PA, NJ and NY."

These posts undoubtedly contained a significant element of truth. Lukoil is indeed a large Russian-headquartered multinational petroleum and natural gas producer, with a U.S. subsidiary that oversees a network of gas stations, primarily in New Jersey, Pennsylvania, and New York. Moreover, the company's billionaire president, Vagit Alekperov, has ties to Russian President Vladimir Putin.

However, Lukoil typically does not operate those U.S. gas stations itself. Rather, it operates on a franchise basis, meaning any successful boycott of Lukoil-branded gas stations would likely have a negligible effect on the parent company or its billionaire president, but could prove financially devastating for dozens of U.S. franchise owners and their hundreds of local employees. In brief, Lukoil itself might be "Russian owned," but its U.S. gas stations are U.S.-operated and locally staffed. As such, we're issuing a rating of "Mixture."

Lukoil in the United States

Lukoil emerged from the dissolving Soviet Union in the early 1990s, and entered the American market a decade later. According to the company's website , Lukoil acquired the American company Getty Oil in 2000, taking over and rebranding its existing network of gas stations.

The first Lukoil-branded gas station was opened in the Chelsea neighborhood of Manhattan in September, 2003. Notably, the grand opening was attended by Putin himself — who was in the U.S. at that time for talks with then-President George W. Bush. In the photograph below, Putin can be seen outside the Manhattan Lukoil, with Alekperov to his right, and U.S. Sen. Chuck Schumer, D-N.Y., to his left:

At the time, Lukoil was reported to have taken over Getty's existing network of 1,300 gas stations, but by 2022, the number of Lukoil-branded gas stations in the United States had declined to around 230 — most, if not all, located in New Jersey, Pennsylvania, and New York.

Importantly, most — if not all — of those gas stations are operated as franchises. Franchising is a popular business model in the United States , with the best-known examples being fast food restaurants such as McDonald's and convenience stores like 7-Eleven.

Roughly speaking, the franchisee (local entrepreneur) pays the franchisor (main company) some fees: typically an up-front franchise fee, and regular royalties — usually a percentage cut of their income from sales. In return, the franchisor gives the franchisee the right to operate a business using their well-known brand, for a defined period of time, usually several years. The company might also provide advice or assistance with logistics, advertising, marketing, and so on. The local entrepreneur is also contractually obliged to operate the business in accordance with certain prescribed methods, customer service models, and so on.

Lukoil — or more specifically, Lukoil North America, a Delaware-registered LLC with an address in Moorestown, New Jersey— offers three-year leases to franchisees in New Jersey, Pennsylvania, and New York. In fact, as of March 2, the company's website listed for lease 13 different gas station sites in those states:

The aforementioned Bidder is submitting the below rental offer to lease the LUKOIL branded service station listed above, and is prepared to enter into an Agreement with LNA for the lease of the same, subject to the conditions specified below. The lease term is generally three (3) years, however a longer term can be approved, at LNA's discretion, provided a sufficient site improvement or supply commitment is made to justify a longer term.

"LUKOIL gas stations in the United States are independently owned and operated by local business owners who are members of the communities they serve, and 100% of the gasoline and diesel fuel sold is sourced from American oil refiners."

Snopes asked Lukoil for details on the exact number of Lukoil-branded gas stations in the United States, and the number of those operated on a franchise basis, if not all. We also asked for precise details about the company's revenue from franchise fees, royalties and/or rent paid by U.S. franchisees, but we did not receive a response in time for publication.

However, Lukoil's 2021 financial results , which were published on March 2, gave an indication of the relatively small role of U.S. gas station revenue in the company's overall income, most of which stems from oil and gas exploration and production inside Russia.

In 2021, according to Lukoil, the company had total sales of 9.4 trillion rubles ($88 billion), and its earnings before interest, taxes, depreciation and amortization (EBITDA) were 1.4 trillion rubles ($13 billion).

Of that $13 billion, just 8.3% ($1 billion) was made up of "refining, marketing and distribution" outside Russia. Although a more detailed breakdown is not available, it is reasonable to suppose that income related specifically to U.S. gas stations made up an even smaller fraction of that $1 billion, given that Lukoil refines, markets, and distributes petroleum in several other countries throughout the world.

It's also not clear whether, in the event of an effective widespread boycott of U.S. Lukoil-branded gas stations, franchisees would still be obliged to continue paying fees and rent to Lukoil North America even if they had no income from gas or convenience store sales.

Therefore, a successful boycott could require financial devastation — if not ruination — among many dozens of local entrepreneurs in the United States, as well as sudden unemployment for their hundreds of workers, in order to achieve what would be only a very small financial impact on the Russian parent company, or its bosses in Moscow.

On March 3, Lukoil's board of directors issued a statement in which they expressed their "deepest concerns about the tragic events in Ukraine," and called for an immediate end to the conflict and a "lasting ceasefire."

Maass, Peter. “The Triumph of the Quiet Tycoon.” The New York Times , 1 Aug. 2004. NYTimes.com , https://www.nytimes.com/2004/08/01/magazine/the-triumph-of-the-quiet-tycoon.html.

PRESS RELEASE MARCH 02, 2022 LUKOIL RELEASES FINANCIAL RESULTS UNDER IFRS FOR 2021 PJSC LUKOIL Today Released Its Audited Consol . https://webcache.googleusercontent.com/search?q=cache%3AnFU75r0Wkh4J%3Ahttps%3A%2F%2Fwww.lukoil.com%2Fapi%2Fpresscenter%2Fexportpressrelease%3Fid%3D577486+&cd=7&hl=en&ct=clnk&gl=us. Accessed 3 Mar. 2022.

Updated [March 4, 2022]: Added reference to the Lukoil board of directors March 3 statement about the Russian invasion of Ukraine.

By Dan MacGuill

Dan Mac Guill is a former writer for Snopes.

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Ukraine war latest: Zelenskyy pleads with allies for help after deadly Russian strikes

At least three people were killed this morning after Russia launched a round of air strikes against several cities in Ukraine. In the video below, watch a Sky News exclusive report on the Ukrainian resistance operating behind Russian lines.

Monday 26 August 2024 11:30, UK

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• Russia unleashes missile and drone barrage across Ukraine
• At least three dead as 15 regions hit - with explosions heard in Kyiv
• Zelenskyy pleads with allies for help - as Kremlin issues warning
• Catch-up: What you need to know this morning
• Watch: Who are Ukraine's secret resistance?
• Your questions answered: Can Ukraine advance further inside Russia?
• Live reporting by Faith Ridler

Ukraine's President Volodymyr Zelenskyy has just responded to this morning's barrage of Russian strikes on his country.

He says more than 100 missiles have been used, and around 100 drones, and has called upon Western allies to provide air defence resources.

Earlier, his chief of staff asked them to allow long-range use of their weapons on targets inside Russia.

The Ukrainian foreign minister also wants his country's allies to help shoot down Russian drones and missiles that veer close to their airspace ( see 9.34 post )

Moscow has targeted 15 regions of Ukraine this morning, including Kyiv, where people have been sheltering in underground metro stations after explosions were heard.

Mr Zelenskyy said in a post on Telegram there was "a lot of damage in the energy sector".

Kremlin: Ceasefire talks have 'lost relevance'

The Kremlin, meanwhile, has said the attacks were targeting energy infrastructure vital to Ukraine's war effort.

It also said any prospect of ceasefire talks with Kyiv had "lost its relevance" and warned of further response to the incursion into Kursk.

A British citizen - who was working for Reuters - has been found dead after a suspected Russian airstrike in eastern Ukraine, the news agency confirmed.

Ryan Evans, who was a safety advisor for the news agency, was found dead under the rubble of Hotel Sapphire in the eastern city of Kramatorsk - which is under Ukrainian control but near the front line - on Sunday.

Ukrainian authorities reported that Russian forces struck the hotel in the eastern Donetsk region. Russia has not yet commented.

In a statement, Reuters said: "We are devastated to learn that Reuters safety advisor Ryan Evans, who was with our reporting team in Ukraine, has been killed.

"Ryan was part of a Reuters crew staying at Hotel Sapphire in Kramatorsk, eastern Ukraine, when it was hit in a missile strike on Saturday, August 24, 2024.'

 A new video posted on social media seeks to promote the covert activities of a network of Ukrainian civilians, living - and fighting - behind Russian lines.

Run by the Ukrainian special forces, this resistance movement is growing, according to its commander, who said any adult - old, young, male, female - can join.

Below, Sky News explains more...

It's already been a busy morning of news from Ukraine, which has reported a significant drone and missile attack across the country.

Three people have been reported dead.

If you're just joining us, here's what you need to know:

• Russian forces unleashed a massive drone and missile barrage on Ukraine early on Monday;
• At least three people were reported killed in the attack, which appeared to target energy infrastructure;
• The attack began at around midnight and continued after dawn in what appeared to be Russia's biggest attack against Ukraine in weeks;
• According to the Ukrainian air force, there were multiple groups of Russian drones moving towards eastern, northern, southern, and central regions of Ukraine, followed by multiple cruise and ballistic missiles;
• Explosions were heard in the capital, Kyiv, and power and water supplies in the city have been disrupted, the city's mayor, Vitalii Klitschko, said;
• Ihor Polishchuk, mayor of Ukraine's western city of Lutsk, said a multi-storey residential building and an unspecified infrastructure object were hit and one person was killed;
• Another person was killed in the central Dnipropetrovsk region, where the attack sparked multiple fires, regional head Serhii Lysak said;
• One person was also killed in the south-eastern, partially occupied region of Zaporizhzhia, regional head Ivan Fedorov said.

The Russian military has said it used high-precision weapons to strike energy infrastructure in Ukraine this morning.

Moscow claimed these sites support the Ukrainian military.

Meanwhile, Ukraine has said it shot down around 15 missiles and drones that were targeting Kyiv earlier on Monday.

Ukraine does not appear to be letting up on its surprise invasion of the Kursk border region in Russia which began earlier this month.

Readers have been sending in their questions to our senior correspondents and military experts for their take on what could happen next.

Today, Justice asks:

Will Ukraine be able to advance more inside Russia?

Military analyst  Sean Bell  says this…

Ukraine's audacious military incursion into Russia's Kursk region - the first such action by a military power since 1941 - appears to have caught Vladimir Putin by surprise.

Although it is unclear what Ukraine is ultimately seeking to achieve, it has stated it does not intend to "hold" ground, so its current occupation is temporary.  

But what next? If Ukraine had planned to push further into Russia it would probably not have blown three key bridges across the Siem river which would have been vital to its further plans.

What's the goal?

Instead, it looks likely Ukraine was seeking to seize the initiative, to demonstrate Russia is not in control of the war, and to force Moscow to respond to the attack by transferring forces from the frontline in the Donbas, thus relieving pressure on embattled Ukrainian forces. 

Destroying the bridges would make it more difficult for Russia to counterattack and expel Ukrainian forces.

Although Ukraine could push further into Russia, it would create an increasing logistics challenge to keep those forces resupplied, and also divert scarce resources from the front line.

Militarily the incursion into Kursk might appear risky, but it is probably designed to apply political pressure on Mr Putin, albeit we have yet to see whether the military or political objective prevails.

A top Ukrainian official is calling on allies to allow long-range attacks on Russia with Western-supplied weapons in the wake of today's strikes.

Russia launched a barrage of missiles and drones at Ukraine this morning, in one of the largest attacks on the country in weeks.

At least three people have been reported dead, with energy infrastructure allegedly targeted in three Ukrainian regions.

There have also been reports of disruption to water supply in Kyiv.

Andriy Yermak, the Ukrainian president's chief of staff, has asked Western allies to allow long-range use of their weapons.

So far in the war with Russia, this has not been permitted.

Mr Yermak said: "Such a decision will accelerate the end of Russian terror."

Foreign minister Dmytro Kuleba has also asked Ukraine's allies to go further, calling on them to help shoot down Russian drones and missiles over Ukrainian territory that veer close to their airspace.

These photographs detail the aftermath of what was allegedly a Ukrainian drone strike on the Saratov region of Russia early on Monday morning.

Russian officials say that homes were damage and flights have been restricted in the region after the strike, which injured one woman.

Moscow claims it destroyed nine drones over the area, which is around 560 miles from the Russian border with Ukraine.

Kyiv has yet to respond to allegations of strikes on Russia today.

We're just hearing from Ukrainian Prime Minister Denys Shmyhal after a barrage of Russian strikes on the country early on Monday.

He said 15 regions were struck by missiles and drones, with explosions heard in the capital Kyiv.

As of now, three people are reported dead - with more wounded.

Mr Shmyhal said: "The enemy used various types of weapons: drones, cruise missiles, and Kinzhals."

Kinzhals are understood to be hypersonic missiles - Russia believes they are almost impossible to shoot down, though Ukraine has previously claimed to have successfully downed them.

Meanwhile, officials in three regions have reported that energy facilities were struck in the barrage.

A Ukrainian drone attempted to strike an oil refinery in a Russian city early on Monday morning, Moscow has claimed.

Mikhail Yevrayev, regional governor for Yaroslavl, north of Moscow, said there had been no casualties.

He also said no damage had been reported.

Meanwhile, the Russian defence ministry claimed today that its air defence systems destroyed 20 drones launched by Ukraine overnight.

It alleged nine of the drones were destroyed over the Saratov region, three over the Kursk region and two each over the Belgorod, Bryansk and Tula regions.

It added single drones were destroyed over the Oryol and Ryazan regions.

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