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9 Tips for Making Beautiful PowerPoint Presentations

Ready to craft a beautiful powerpoint presentation these nine powerpoint layout ideas will help anyone create effective, compelling slides..

How many times have you sat through a poorly designed business presentation that was dull, cluttered, and distracting? Probably way too many. Even though we all loathe a boring presentation, when it comes time to make our own, do we really do any better?

The good news is you don’t have to be a professional designer to make professional presentations. We’ve put together a few simple guidelines you can follow to create a beautifully assembled deck.

We’ll walk you through some slide design tips, show you some tricks to maximize your PowerPoint skills, and give you everything you need to look really good next time you’re up in front of a crowd.

And, while PowerPoint remains one of the biggest names in presentation software, many of these design elements and principles work in Google Slides as well.

Let’s dive right in and make sure your audience isn’t yawning through your entire presentation.

1. Use Layout to Your Advantage

Layout is one of the most powerful visual elements in design, and it’s a simple, effective way to control the flow and visual hierarchy of information.

For example, most Western languages read left to right, top to bottom. Knowing this natural reading order, you can direct people’s eyes in a deliberate way to certain key parts of a slide that you want to emphasize.

You can also guide your audience with simple tweaks to the layout. Use text size and alternating fonts or colors to distinguish headlines from body text.

Placement also matters. There are many unorthodox ways to structure a slide, but most audience members will have to take a few beats to organize the information in their head—that’s precious time better spent listening to your delivery and retaining information.

Try to structure your slides more like this:

And not like this:

Layout is one of the trickier PowerPoint design concepts to master, which is why we have these free PowerPoint templates already laid out for you. Use them as a jumping off point for your own presentation, or use them wholesale!

Presentation templates can give you a huge leg up as you start working on your design.

2. No Sentences

This is one of the most critical slide design tips. Slides are simplified, visual notecards that capture and reinforce main ideas, not complete thoughts.

As the speaker, you should be delivering most of the content and information, not putting it all on the slides for everyone to read (and probably ignore). If your audience is reading your presentation instead of listening to you deliver it, your message has lost its effectiveness.

Pare down your core message and use keywords to convey it. Try to avoid complete sentences unless you’re quoting someone or something.

Stick with this:

And avoid this:

3. Follow the 6×6 Rule

One of the cardinal sins of a bad PowerPoint is cramming too many details and ideas on one slide, which makes it difficult for people to retain information. Leaving lots of “white space” on a slide helps people focus on your key points.

Try using the 6×6 rule to keep your content concise and clean looking. The 6×6 rule means a maximum of six bullet points per slide and six words per bullet. In fact, some people even say you should never have more than six words per slide!

Just watch out for “orphans” (when the last word of a sentence/phrase spills over to the next line). This looks cluttered. Either fit it onto one line or add another word to the second line.

Slides should never have this much information:

4. Keep the Colors Simple

Stick to simple light and dark colors and a defined color palette for visual consistency. Exceptionally bright text can cause eye fatigue, so use those colors sparingly. Dark text on a light background or light text on a dark background will work well. Also avoid intense gradients, which can make text hard to read.

If you’re presenting on behalf of your brand, check what your company’s brand guidelines are. Companies often have a primary brand color and a secondary brand color , and it’s a good idea to use them in your presentation to align with your company’s brand identity and style.

If you’re looking for color inspiration for your next presentation, check out our 101 Color Combinations , where you can browse tons of eye-catching color palettes curated by a pro. When you find the one you like, just type the corresponding color code into your presentation formatting tools.

Here are more of our favorite free color palettes for presentations:

• 10 Color Palettes to Nail Your Next Presentation
• 10 Energizing Sports Color Palettes for Branding and Marketing
• 10 Vintage Color Palettes Inspired by the Decades

No matter what color palette or combination you choose, you want to keep the colors of your PowerPoint presentation simple and easy to read, like this:

Stay away from color combinations like this:

5. Use Sans-Serif Fonts

Traditionally, serif fonts (Times New Roman, Garamond, Bookman) are best for printed pages, and sans-serif fonts (Helvetica, Tahoma, Verdana) are easier to read on screens.

These are always safe choices, but if you’d like to add some more typographic personality , try exploring our roundup of the internet’s best free fonts . You’ll find everything from classic serifs and sans serifs to sophisticated modern fonts and splashy display fonts. Just keep legibility top of mind when you’re making your pick.

Try to stick with one font, or choose two at the most. Fonts have very different personalities and emotional impacts, so make sure your font matches the tone, purpose, and content of your presentation.

6. Stick to 30pt Font or Larger

Many experts agree that your font size for a PowerPoint presentation should be at least 30pt. Sticking to this guideline ensures your text is readable. It also forces you, due to space limitations, to explain your message efficiently and include only the most important points. .

7. Avoid Overstyling the Text

Three of the easiest and most effective ways to draw attention to text are:

• A change in color

Our eyes are naturally drawn to things that stand out, but use these changes sparingly. Overstyling can make the slide look busy and distracting.

8. Choose the Right Images

The images you choose for your presentation are perhaps as important as the message. You want images that not only support the message, but also elevate it—a rare accomplishment in the often dry world of PowerPoint.

But, what is the right image? We’ll be honest. There’s no direct answer to this conceptual, almost mystical subject, but we can break down some strategies for approaching image selection that will help you curate your next presentation.

The ideal presentation images are:

• Inspirational

These may seem like vague qualities, but the general idea is to go beyond the literal. Think about the symbols in an image and the story they tell. Think about the colors and composition in an image and the distinct mood they set for your presentation.

With this approach, you can get creative in your hunt for relatable, authentic, and inspirational images. Here are some more handy guidelines for choosing great images.

Illustrative, Not Generic

So, the slide in question is about collaborating as a team. Naturally, you look for images of people meeting in a boardroom, right?

While it’s perfectly fine to go super literal, sometimes these images fall flat—what’s literal doesn’t necessarily connect to your audience emotionally. Will they really respond to generic images of people who aren’t them meeting in a boardroom?

In the absence of a photo of your actual team—or any other image that directly illustrates the subject at hand—look for images of convincing realism and humanity that capture the idea of your message.

Doing so connects with viewers, allowing them to connect with your message.

The image above can be interpreted in many ways. But, when we apply it to slide layout ideas about collaboration, the meaning is clear.

It doesn’t hurt that there’s a nice setting and good photography, to boot.

Supportive, Not Distracting

Now that we’ve told you to get creative with your image selection, the next lesson is to rein that in. While there are infinite choices of imagery out there, there’s a limit to what makes sense in your presentation.

Let’s say you’re giving an IT presentation to new employees. You might think that image of two dogs snuggling by a fire is relatable, authentic, and inspirational, but does it really say “data management” to your audience?

To find the best supporting images, try searching terms on the periphery of your actual message. You’ll find images that complement your message rather than distract from it.

In the IT presentation example, instead of “data connections” or another literal term, try the closely related “traffic” or “connectivity.” This will bring up images outside of tech, but relative to the idea of how things move.

Inspiring and Engaging

There’s a widespread misconception that business presentations are just about delivering information. Well, they’re not. In fact, a great presentation is inspirational. We don’t mean that your audience should be itching to paint a masterpiece when they’re done. In this case, inspiration is about engagement.

Is your audience asking themselves questions? Are they coming up with new ideas? Are they remembering key information to tap into later? You’ll drive a lot of this engagement with your actual delivery, but unexpected images can play a role, as well.

When you use more abstract or aspirational images, your audience will have room to make their own connections. This not only means they’re paying attention, but they’re also engaging with and retaining your message.

To find the right abstract or unconventional imagery, search terms related to the tone of the presentation. This may include images with different perspectives like overhead shots and aerials, long exposures taken over a period of time, nature photos , colorful markets , and so on.

The big idea here is akin to including an image of your adorable dog making a goofy face at the end of an earnings meeting. It leaves an audience with a good, human feeling after you just packed their brains with data.

Use that concept of pleasant surprise when you’re selecting images for your presentation.

9. Editing PowerPoint Images

Setting appropriate image resolution in powerpoint.

Though you can drag-and-drop images into PowerPoint, you can control the resolution displayed within the file. All of your PowerPoint slide layout ideas should get the same treatment to be equal in size.

Simply click File > Compress Pictures in the main application menu.

If your presentation file is big and will only be viewed online, you can take it down to On-screen , then check the Apply to: All pictures in this file , and rest assured the quality will be uniform.

This resolution is probably fine for proofing over email, but too low for your presentation layout ideas. For higher res in printed form, try the Print setting, which at 220 PPI is extremely good quality.

For large-screens such as projection, use the HD setting, since enlarging to that scale will show any deficiencies in resolution. Low resolution can not only distract from the message, but it looks low-quality and that reflects on the presenter.

If size is no issue for you, use High Fidelity (maximum PPI), and only reduce if the file size gives your computer problems.

The image quality really begins when you add the images to the presentation file. Use the highest quality images you can, then let PowerPoint scale the resolution down for you, reducing the excess when set to HD or lower.

Resizing, Editing, and Adding Effects to Images in PowerPoint

PowerPoint comes with an arsenal of tools to work with your images. When a picture is selected, the confusingly named Picture Format menu is activated in the top menu bar, and Format Picture is opened on the right side of the app window.

In the Format Picture menu (on the right) are four sections, and each of these sections expand to show their options by clicking the arrows by the name:

• Fill & Line (paint bucket icon): Contains options for the box’s colors, patterns, gradients, and background fills, along with options for its outline.
• Effects (pentagon icon): Contains Shadow, Reflection, Glow, Soft Edges, 3-D Format and Rotation, and Artistic Effects.
• Size & Properties (dimensional icon): Size, Position, and Text Box allow you to control the physical size and placement of the picture or text boxes.
• Picture (mountain icon): Picture Corrections, Colors, and Transparency give you control over how the image looks. Under Crop, you can change the size of the box containing the picture, instead of the entire picture itself as in Size & Properties above.

The menu at the top is more expansive, containing menu presets for Corrections, Color, Effects, Animation, and a lot more. This section is where you can crop more precisely than just choosing the dimensions from the Picture pane on the right.

Cropping Images in PowerPoint

The simple way to crop an image is to use the Picture pane under the Format Picture menu on the right side of the window. Use the Picture Position controls to move the picture inside its box, or use the Crop position controls to manipulate the box’s dimensions.

To exert more advanced control, or use special shapes, select the picture you want to crop, then click the Picture Format in the top menu to activate it.

Hit the Crop button, then use the controls on the picture’s box to size by eye. Or, click the arrow to show more options, including changing the shape of the box (for more creative looks) and using preset aspect ratios for a more uniform presentation of images.

The next time you design a PowerPoint presentation, remember that simplicity is key and less is more. By adopting these simple slide design tips, you’ll deliver a clear, powerful visual message to your audience.

If you want to go with a PowerPoint alternative instead, you can use Shutterstock Create to easily craft convincing, engaging, and informative presentations.

With many presentation template designs, you’ll be sure to find something that is a perfect fit for your next corporate presentation. You can download your designs as a .pdf file and import them into both PowerPoint and Google Slides presentation decks.

Take Your PowerPoint Presentation to the Next Level with Shutterstock Flex

Need authentic, eye-catching photography to form the foundation of your PowerPoint presentation? We’ve got you covered.

With Shutterstock Flex, you’ll have all-in-one access to our massive library, plus the FLEXibility you need to select the perfect mix of assets every time.

License this cover image via F8 studio and Ryan DeBerardinis .

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How-To Geek

8 tips to make the best powerpoint presentations.

Want to make your PowerPoint presentations really shine? Here's how to impress and engage your audience.

Quick Links

Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

How to Design a Professional PowerPoint Presentation

Our series of tips on presentation design outlined some generic rules and ideas that you can live by to create better, more professional presentations. Today we want to follow that up by taking you through the actual process of designing a presentation from start to finish.

We’ll break down every step of the design process, from choosing colors and images to using whitespace properly. After reading through this you should be all set to design your own beautiful presentation slides that will put your coworkers to shame.

Using a pre-built PowerPoint template can be a good starting point for many people (we collected some of the best PowerPoint templates for you!). But if you’re wanting to design your own from start-to-finish, you’re in the right place!

How Does Unlimited PowerPoint Templates Sound?

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

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A Word About Content

I usually make a big deal about content preceding design, and presentations are no exception. Ideally, you’ll have the topic and much or all of the content outlined before you even think about design. This will in every way shape the appearance of your design, which is why working from pre-built templates isn’t always the best move (though generic templates can and do work great in some circumstances).

The reason that I bring this up is that I don’t really have an actual presentation in mind for this project. I’ll be running with a basic theme, but the textual information will be entirely placeholder copy. Your image, font, color and layout selection shouldn’t necessarily match mine but instead reflect the topic and content you’re working with.

Choosing A Color Scheme

Before I even open Photoshop (yes, I design PowerPoint/Keynote slides in Photoshop and drop them in), I want to find a color scheme on which to base my entire design. When I need to quickly find several colors that go together I usually start with Adobe Color CC . Not only is it a great way to build your own color schemes, it’s an outstanding source to find schemes built by others that you can just grab for your projects.

As luck would have it, I liked the very first color scheme I saw upon opening Color. This scheme was featured on the home page and looked like a great place to start for our presentation design.

Now, if you wanted to get everything exactly right, you could make a list of the RGB or Hex values, but I prefer a quicker, more direct route. What I usually do is snap a screenshot of the color scheme, paste it into my document and stretch it across the canvas on its own layer for easy access. This way I can quickly activate the layer, eyedropper the color I want, then hide the layer and get back to work. It’s a bit like having a palette of colors to dip your paintbrush in.

Designing Your Cover Slide

Now that we have a color scheme, the design work is going to be much simpler. One trick that designers often use in presentations is to leverage the color scheme as heavily as possible. If you’re new to design, you’ll likely think that this is too easy, too plain or even that it’s cheating somehow, but trust me, it’ll be much more attractive and professional than that horrid Microsoft clipart library you love so much.

To start, simply grab one of your colors from the scheme you chose and flood the background of your slide with it (I chose #631c25). Good job, there’s your background. Don’t freak out. It’ll look great. Now let’s throw in some typography.

Choosing a Font

Font choice is a major issue for non-designers. The tendency is to think that most fonts are “boring” and to look around for something exciting and fun. This inevitably leads to the use of Comic Sans or some other equally hideous font.

Unless you’re an elementary school teacher, your presentations should never look like this. Instead, why don’t you try one of those “boring” fonts to see if you can come up with something you like.

Combining fonts can be a tricky task and can take a trained eye to pull off. Fortunately, font designers have already created collections that work well together and if you’re not a designer, they make it easy to pull off great typography. The trick is to just stay in a family. Again, I know this sounds lame, but it works really well if you make sure the two styles you choose are very different.

For instance, I chose a Helvetica Bold Condensed and a Helvetica Light for my cover slide. Notice how different the fonts are from each other in terms of thickness. Choosing two styles that are relatively close causes visual confusion and should be avoided as a general rule of thumb. Instead, what you want is contrast and plenty of it.

Alignment and Layout

Notice a few things about the way I set up this slide. First, I used a strong left alignment for the text. As I say in just about every design article I write, center alignment should be a last resort, not a first. It tends to be the weakest text alignment that you can choose, having a hard edge increases readability considerably (notice that book pages aren’t center-aligned).

Also, notice the generous whitespace that I used. Remember that you don’t have to eat up every inch of space. Giving your text room to breathe helps your layout immensely and gives the design a clean look.

Adding an Image

At this point you might be wondering why you wasted your time reading so I could give you such plain advice. The truth is, most people that create presentations could improve them by 100% from following the advice above. However, I realize minimalism may be too extreme for some folks so let’s throw in an image to make it look nice.

Since our text is on the left, I wanted to find something a little heavy on the right. The general theme that I’ll go for is “City photos” assuming I had some sort of architecture or city-centric presentation to give. Again, you’ll have to choose iamges relevant to your own topic.

I grabbed this Flickr Creative Commons image from photographer Ben Spreng .

Now, if we just made this image our background, the text would become unreadable and we would be ditching our color scheme. What we’re going to do instead is set it on top of the colored slide and set our blending mode to Overlay. Then throw your opacity to around 45%.

As you can see, this helps the slide look much more interesting but keeps the text and colors fairly intact. It’s a simple solution that adds a lot of interest to an otherwise plain design.

Adding Content Slides

The cover may seem like it’s only a tiny part of the battle, but you’ve actually already set the tone for the entire presentation. You’ve got your theme, color scheme and fonts already in place. Now you just need to set up a few different layouts for your content.

The thing to keep in mind is to keep everything extremely simple, and that includes the level of content that you include. Apart from design, these are just good presentation tactics that you’ll learn in every public speaking class. Filling your slides with everything you’re going to say makes you unnecessary. You could just email everyone the slides and shut up.

Instead, the slides are merely meant to be a visual aid. Show a slide with your overall topic or main point, then speak the rest, without reading. Nothing is worse than watching a guy read his note cards word-for-word for thirty minutes, except perhaps watching a guy turn his back to the audience so he can actually read his slides out loud to you the whole time! You may laugh, but I’ve seen it happen folks.

For our first content slide, we’ll grab another Flickr photo and set it to the bottom portion of our slide at full bleed. Then we’ll set the top to another color from our scheme and toss in some text using the same exact formatting that we used on the cover.

See how this closely resembles the theme we’ve already established while still looking significantly different? This is they key to good presentation design: cohesiveness without redundancy.

Now for our third slide, we can simply do the inverse of the second slide with a new color and a new image .

Adding Informational Elements

It would be nice if every slide ever presented could work in a full bleed image, but the truth is that this simply isn’t practical. It will often be the case that you’re presenting graphical information or some other item that isn’t necessarily a photo.

My advice here is to try to stick as close to your theme as possible. For the slide below I flooded the entire background with a solid color from our original scheme and made a quick 3D graph with white columns (I drew a few flat boxes in Illustrator and applied a 3D effect).

As you can see, this slide is very information-focused and yet it doesn’t sacrifice the aesthetics and simplicity we’ve already established.

You’re All Set

From here you might come up with one or two more alternate slide designs and then rotate between them for the duration of your speech. The result is a presentation that is beautiful, very readable and highly professional. The bonus is that the simple, straightforward design will probably result in less work than a clip-art-filled horror show.

Most of the time, great design doesn’t mean being particularly artistic or knowing how to create amazing complex layouts. Instead, it’s about presenting information in an attractive and user-friendly way. With this goal in mind you realize that you’re probably trying way too hard if your end result is ugly. Try cutting out half or more of the elements on one of your slides and giving what’s left a strong left or right alignment with plenty of whitespace.

I hope this article has convinced you to abandon that clip art gallery once and for all. The benefits of clean, minimal design in presentations are clear: the information is easier to take in and the end result is more professional than the mess of information you typically see in presentation slides.

Of course, if you’re looking to get started quickly, flick through our collection of the best PowerPoint templates to find a beautiful set of pre-made designs!

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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11 Simple Tips to Make Your PowerPoint Presentations More Effective

Written by Jamie Cartwright @cart_writing

After all, the skills needed to create good PowerPoint presentations —strong design, appropriate branding, concise content, well-placed visuals, and proofread copy—are the same skills that make or break a digital marketing campaign. I like to treat Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style.

If the presentation has a problem (like an unintended font, a broken link, or unreadable text) then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience. Expertise means nothing without a good presentation to back it up. Strong digital marketing requires a similar kind of attention to multiple forms of communication. Often, we think we need expert designers and writers to present our company in a professional light.

The truth is that PowerPoint enables non-experts to become strong presentation marketers, by providing user-friendly tools with little training needed. All you need is to learn how to let PowerPoint help you. Here are eleven key tips to get started.

No matter your topic, successful PowerPoint shows depend on three main factors: your command of PPT’s design tools , your attention to presentation processes , and your devotion to consistent style . If you can do all three effectively, you’ll find that your PowerPoint presentations won’t be the only pieces of your marketing toolkit improving!

Good style is the hardest and most important skillset to master. It’s more than design; it defines your vision for PowerPoint. Here's how to beef up your styling:

1) Keep a Natural Style

Human eyes aren’t used to seeing brilliant, out-of-this-world visual movement. Good presentations aim to comfort the viewer, not amaze. When you choose an overall style, try to envision your PowerPoint slides as one or many real objects. Imagine canvases, tabletops, landscapes, and shadow boxes. Here is an example of a stylized, blank PowerPoint Slide canvas:

Then, imagine how you would arrange real text within these various media. You don’t need to constrain yourself to two-dimensional space (i.e. surfaces), but just remember, that real people don’t live in outer space… So, don’t take us there unless you need to.

2) Don’t Let PowerPoint Decide How You Use PowerPoint

Microsoft aimed to provide PowerPoint users with a lot of tools. This does not mean you should use them all. For example, professionals should never use PPT’s action sounds (please consider your audience, above personal preference). You should also make sure that preset PPT themes complement your needs before you adopt them. Consider it a mistake if your audience recognizes a PowerPoint theme as a preset. Be creative; don’t be a poser. Here are three key things to look out for:

• PowerPoint makes bulleting automatic, but ask yourself: Are bullets actually appropriate for what you need to do? Sometimes, but not always.
• Recent PPT defaults include a small shadow on all shapes. Remove if not actually needed. Also, don’t leave shapes in their default blue.
• Try to get away from using Microsoft Office’s default fonts, Calibri and Cambria. Using these two typefaces can make the presentation seem underwhelming.

Presentation Process Tips

If you keep good style, then you don’t have to be an expert PPT designer. But you must know how to handle solid presentation process preparation.

3) Embed Your Font Files

One constant problem presenters have with PowerPoint is that fonts seem to change when presenters move from one computer to another. In reality, the fonts are not changing—the presentation computer just doesn’t have the same font files installed. If you’re using a PC and presenting on a PC, then there is a smooth work around for this issue. (When you involve Mac systems, the solution is a bit rougher. See Trick #4.) Here’s the trick. When you save your PowerPoint file (only on a PC), you should click Save Options in the "Save As…" dialog window. Then, select the Embed TrueType fonts check box and press OK. Now, your presentation will keep the font file and your fonts will not change when you move computers (unless you give your presentation on a Mac).

4) Save Your Slides as JPEGs

In PowerPoint for Mac 2011, there is no option to embed fonts within the presentation. Which means that unless you use ubiquitous typefaces like Arial or Tahoma, your PPT is likely going to encounter font changing on different computers.

The most certain way of avoiding this is by saving your final presentation as JPEGs, then inserting these JPEGs onto your slides. If you do not utilize actions in your presentation, then this option works especially well. If you do want action settings, you can also choose save partial portions of your PPT slides as JPEGs and overlay other elements on top.

On a Mac, users can easily drag and drop the JPEGs into PPT with fast load time. The compromising factor here is that if your PPT includes a lot of JPEGs, then the file size will increase, so make sure you can manage!

5) Embed Multimedia

PowerPoint allows you to either link to video/audio files externally or to embed the media directly in your presentation. You should embed these files if you can, but if you use a Mac, you cannot actually embed the video (see note below). For PCs, two great reasons for embedding are:

• Embedding allows you to play media directly in your presentation. It will look much more professional than switching between windows.
• Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

Note : Mac OS users of PowerPoint should be extra careful about using multimedia files.

If you use PowerPoint for Mac, then you always will need to bring the video and/or audio file with you in the same folder as the PowerPoint presentation. It’s best to only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder. Also, if the presentation will be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format. This tip gets a bit complicated, so if you want to use PowerPoint effectively, consider using the same operating system, no matter what.

6) Bring Your Own Hardware

Between operating systems, PowerPoint is still a bit jumpy. Even between differing PPT versions, things can change. One way to fix these problems is to make sure that you have the right hardware you need to always use your own portable computer.

7) Use Presenter View

In most presentation situations, there will be both a presenter’s screen and the main projected display for your presentation. PowerPoint has a great tool called Presenter View, which can be found in the Slide Show tab of PowerPoint 2010 (or 2011 for Mac). Included in the Presenter View is an area for notes, a timer/clock, and a presentation display.

For many presenters, this tool can help unify their spoken presentation and their visual aid. You never want to make the PowerPoint seem like a stack of notes that you use a crutch. Use the Presenter View option to help create a more natural presentation:

At the start of the presentation, you should also hit CTRL + H to make the cursor disappear. Hitting the "A" key will bring it back if you need it!

Design Tips

8) utilize the format menus.

Format menus allow you to do fine adjustments that otherwise seem impossible. To do this, right click on an object and select the "Format" option. By doing this, you can fine-tune shadows, adjust shape measurements, create reflections, and much more. Here's the menu that will pop up:

Although the main options can be found on PowerPoint’s format toolbars, look for complete control in the format window menu. Examples include:

• Adjusting text inside a shape.
• Creating a natural perspective shadow behind an object.
• Recoloring photos manually and with automatic options.
• Putting an object in a very precise location when PowerPoint auto-positions an object to align with another object or margin.

9) Use and Change PowerPoint’s Shapes

Many users don’t realize how flexible PowerPoint’s shape tools have become. In combination with the expanded format options released by Microsoft in 2010, the potential for good design with shapes is readily available. Unlike professional design programs like Adobe Creative Suite or Quark, PowerPoint provides the user with a bunch of great shape options, beyond the traditional rectangle, oval, and rounded rectangle patterns.

Today’s shapes include a highly functional Smart Shapes function, which enables you to create diagrams and flow charts in no time. These tools are especially valuable when you consider that PowerPoint is a visual medium. Paragraphing and bullet lists are boring—utilize shapes to help express you message more clearly.

10) Create Custom Shapes

When you create a shape, right-click and press Edit Points. By editing points, you can create custom shapes that fit your specific need. For instance, you can reshape arrows to fit the dimensions you like.

Another option is to combine two shapes together. When selecting two shapes, right-click and go to the Grouping sub-menu to see a variety of options. Combine will create a custom shape that has overlapping portions of the two previous shapes cut out.

Union makes one completely merged shape. Intersect will build a shape of only the overlapping sections of the two previous shapes. Subtract will cut out the overlapping portion of one shape from the other. By using these tools rather than trying to edit points precisely, you can create accurately measured custom shapes.

11) Present Webpages Within PowerPoint

Tradition says that if you want to show a website in a PowerPoint, you should just create link to the page and prompt a browser to open. For PC users, there’s a better option.

Third party software that integrates fully into PowerPoint’s developer tab can used to embed a website directly into your PowerPoint using a normal HTML iframe. One of the best tools is LiveWeb, a third-party software developed independently.

By using LiveWeb, you don’t have to interrupt your PowerPoint, and your presentation will remain fluid and natural. Whether you embed a whole webpage or just a YouTube video, this can be a high-quality third party improvement.

Unfortunately, Mac users don’t have a similar option, so a good second choice is to take screen shots of the website, link in through a browser, or embed media, such as a YouTube video by downloading it to your computer.

With style, design, and presentation processes under your belt, you can do a lot more with PowerPoint than just presentations for your clients. PowerPoint and similar slide applications are flexible tools that should not be forgotten.

For small design jobs not worthy of a graphic designer’s time (e.g. calls-to-action, small web graphics), consider having a free staffer use PowerPoint to do the job. Or if you’re in need of more social media content, try uploading a few good presentations to SlideShare as free resources. With the eleven tips I offer here and a little practice, PowerPoint can be a powerful tool you won’t want to stop using.

Jamie Cartwright is the Inbound Marketing Intern at Weidert Group . A senior at Lawrence University, Jamie studies human communication, anthropology, and social marketing.

Originally published Dec 10, 2013 10:00:00 AM, updated November 07 2023

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• How to make Powerpoint slides look more professional: 16 design tips

Greetings, office peeps! When you’re designing a Powerpoint presentation or page layout, do you ever feel like something doesn’t look right? You can’t put your finger on it. Somehow the slide looks amateur instead of professional. Friends sometimes ask me for help, but if you don’t have a designer friend (or enough time to hire a pro) these DIY tips can help. Small tweaks will make your Powerpoint presentations and page layouts more professional.

1. Gather all the content before you start

Have your text written and any crucial pictures and graphs in a folder, collected before you start designing. Then, like with a moving truck full of furniture, you can simply unpack it and place it around the room. You don’t want somebody showing up with a surprise piano halfway through! You can always add non-essential decorative elements later, but make sure you’ve got all the key ingredients before you start arranging content.

2. Begin with the longest slide

If you’re making a multi-page document, design the page or slide that has the most text first. Use this page as a starting template for the rest of your pages. Then you’ll never run out of room on a page later. You’ll already have planned for the most stuff that needs to fit. If some pages end up with extra white space, great! You can make a picture bigger or just leave some breathing room. (More on that in a sec.)

3. Set healthy margins

A common mistake is skinny margins. Placing items too close to the edges of your document creates uneasy tension. Like a glass on the edge of table near a toddler or a cat.

Pull your content away from the edges, and your page will look more professional. If needed, scale down fonts and pictures, or move some elements to the next slide.

4. Make a visual hierarchy

Where do you want people to look first? Interesting layouts have a clear focal point, where one item is bigger or louder than everything else. A main image could be the star, or big text could be the star. If everything in your layout commands the same attention, the page is boring and our eyes don’t know where to land. Layouts that have a nice mix look more dynamic: a main big thing, some medium things, and some small things.

5. Leave empty space

Unless it’s a dense report or a novel, filling every bit of white space feels crowded and daunting to readers. Aim to leave nearly a quarter of your page empty (or more). You might need to ruthlessly cut some content, shrink pictures, or use more pages. If it’s a presentation, see if you can boil your points down to a short phrase each.

6. Align what you can

Our eyes move through layouts by following edges—edges of paragraphs, boxes, lines, etc. Make it easy on your readers to move through your layout by keeping essential elements organized in rows and columns.

7. When in doubt, left align text

Centering lengthy copy looks messy. Those ragged edges mean each line begins in a different place. Our eyes have to do more work to find the start of each row. This is fine when you have only three or four short lines of text, but not when you have more than that. In that case, left alignment is better.

8. Avoid orphans

In typography, an orphan is a sad little word that ends up on a line all by itself at the bottom of a paragraph. They are not cute! Look after those little babies and give them a family. Type some soft returns (shift+enter) to break lines at better places, pushing another word or two down to keep your orphan company.

9. Avoid rivers

Rivers are awkward trails of vertical space that can show up in justified paragraphs. “Justification” is an option for text alignment, where space is added between words to make the left and right edges of a paragraph line up. Choosing justified alignment is not always wrong, but it’s harder to work with. To fix rivers, you’ll need a generous number of words per line and lots of hyphens, often added manually. This is a hassle. In general, left alignment is a better choice than justification. It prevents unsightly rivers.

10. Avoid long lines of text: target 45-90 characters

Long lines of text are hard to follow across a page. In paragraphs, target 45-90 characters per line, including spaces. Research has shown that readers are more likely to avoid reading text when line lengths don’t fit the optimal range. To fix lines that are too long, use a larger font size, wider page margins, narrower text boxes, or more columns. In general, a landscape slide will need two or more columns of text. A portrait letter will need much wider margins than Word’s default settings.

11. Stick to one or two typefaces

Using too many fonts can look chaotic. Choosing just one typeface (a.k.a. family of fonts) and using different weights is nice. For example, use bold headings with regular-weight paragraph text. Or, pick a font from two different families, using one for headlines and one for paragraphs. Make sure they’re noticeably different from each other, so it doesn’t look like an accident.

A reliable combination is pairing a serif font with a sans serif font. (If you just said, “what the what?” serifs are the little feet on some styles of letters. “Sans serif” means without the feet.) See examples below that use free Google Fonts .

12. Use limited colors

To keep your life simple, choose one main color for your design. If you like, add one or two accent colors in smaller amounts. Repeat those accents so they look intentional, not like random one-offs.

13. Use icons instead of bullets

Icons are more interesting than bullets. If your page needs to look more engaging, swap in small icons instead of bullets to add interest and color. Links to free icon sources are below.

14. Use matching icons

It’s easy to get carried away searching for the icon subject matter you need, and then forget to consider the style of the icon. Does it look like the same artist drew all the icons in your document? It should. Consistency is key to professional design. Icon styles can be solid or outlined with thin or thick lines. They can have rounded corners or sharp ones. They can be smoothly geometric or roughly hand-drawn. Make sure they match! The internet is full of designers you can hire, sets you can purchase, or for freebies, check out:

Reshot free icons — a variety of styles Feather icons — adjust the size, color and stroke thickness of 287 icons Font Awesome icons — 2,000+ freebies with 19,000 more for purchase Hand-drawn Goods icons — sets of sketched icons

15. Keep icons small

To help fill a page, it’s tempting to make icons really big. This can look clunky. If your icons don’t have much detail, keep them small, since that’s the purpose they were designed for.

16. Use better illustrations instead of “clip art”

Stock photographs are easy to find (see my list of free sources ) but good, free illustrations are trickier. Some sources of free illustrations are below, or you can purchase stock illustrations or hire an illustrator. Just like icons, make sure all of your illustrations are the same style.

Blush illustrations Humaaans illustrations Storyset illustrations

Be the design star in your office

Often just a few basic tweaks can help designs and Powerpoint presentations look better. Even if you don’t feel like a designer, you’ll be ahead of the pack in your office!

And if your company needs a consistent brand look and feel, instead of every person reinventing the wheel every time, a brand identity designer can help. We use a strategic approach to create a signature theme for your company: colors, fonts, and images in templates that your team can use all the time. No more guessing each time you make a document. If this is something your business could use, let’s talk!

Note: Text in the example images was auto-generated by Corporate Ipsum  for humor. Please do not write this way for real. 🙂 

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HUGH CULVER

Author, speaker, coach, 10 easy ways to make any powerpoint presentation awesome.

Updated to Speaking on May 3, 2023.

This post was updated in 2023.

It was 20 minutes before lunch, my client was frantically looking at the clock, and the audience was squirming. We had suffered through endless forgettable PowerPoint slides and were all hoping for a merciful end. That’s when the presenter announced, “I see I’m running out of time, so I’ll just hurry through my last 30 slides.”

We’ve all suffered through slide shows with long lists of unreadable bullets, unnecessary YouTube clips, and overuse of graphics. Instead of holding our attention and making their point even stronger, each slide distracts the audience with more content they don’t need. Bad slides are agnostic. You can use PowerPoint, Keynote, Prezi, Google Slides, or hold up a piece of paper – it’s all a distraction if you don’t do it well.

Done well, a thoughtfully prepared slide deck can be the perfect slide dish for your full meal presentation. Done poorly and your audience will feel like they made one too many trips to the buffet table. This post will help you do it well.

For the first years of my speaking career, I presented with 35mm slides. You know, the photographs framed by cardboard that got jammed in the projector? That was me – hauling out the projector, clicking in the carousel, and praying that tonight it would all work. I soon learned that the more slides I showed the less the audience listened to me. So I cut back on the slides. I also noticed that when I switched to a black screen (see #9) the audience turned all their attention to me. So I practiced fading to black whenever I told a story or had an important point to make.

How I started

When I switched to PowerPoint I suddenly had a candy shop full of treats to sweeten my presentations with. And I started making all the same mistakes again: too many slides, too much content on each slide, and too distracting. After every presentation I always do a quick debrief – what worked, what needs to change? And slowly I developed a checklist for slide presentations.

I have shared with checklist with hundreds of speakers to help put the spotlight on them. Some were designing a new speech, some were preparing for a webinar and others needed slides to back up a video presentation. In every case, this checklist made their presentation better. They sold more products, got more referrals, and, in most cases, spent a lot less time working on their slide deck.

If you’ve ever struggled to create interesting slides or worry your slides are too wordy or you have too many of them, this will help.

Here are my 10 easy ways to make any PowerPoint presentation awesome.

1. Build your slides last

This might be the most important rule on the list. Don’t build your slide deck until you build your presentation.

You could be tempted to start monkeying with slides early in your speech writing process – after all, it’s a fun way to procrastinate from all that hard thinking – don’t. Building your slide deck before you build your presentation is like building a road before you know where it’s going.

Your slides are there to ADD to a well-designed speech, not to replace it.

2. Don’t try to replace you

People come to hear you. If you are launching your service on a webinar, they want to know how this solution has helped you and whether is it right for them. If you are delivering a keynote speech or workshop, they want a glimpse into your solutions that can help move them forward in their work or in life.

Fancy transitions, superfluous video clips, and endless bullet points will get your audience’s attention, but take their attention off of you. Every time you hit the clicker the audience leaves you and goes to the screen.

Your goal for every presentation is to deliver the goods, not the slides.

3. Use a consistent theme

We are easily distracted and confused. That’s why brands always anchor advertising on their unique colors, fonts, slogan, or a jingle. They know that consistency in their brand theme builds recognition and puts more attention on the message. You should do that with your slides.

Start with a simple, white background and san serif fonts.

A consistent, simple theme helps your audience focus on the content of each slide. Watch TED talks that have gone viral to see how simple a slide theme can be, like the ones by Dan Pink The puzzle of motivation (30M views), and Shawn Achor The happy secret to better work (25M views).

4. More images, less text

Want to quickly reenergize a tired slide deck? Make your images larger ( in this post I share where to get free images ) and reduce the text size. Remember, the theme in this post is that you are the presentation, not your slides.

Your brain can process images 60,000 times faster than text. When you use images (and less text) you allow your audience to process the image without distracting them away from your powerful story, or making a critical point. Like subtle mood music in the background of a dramatic movie scene, images can augment and enhance what you are saying without stealing the show.

5. One story per slide

When I started using PowerPoint I would have 60 to 80 slides for a 60-minute speech. It was a lot of work to prepare each deck and when I was deep into the speech I would sometimes forget where I was and have to jump forward a couple of slides.

Then it became 30-35 slides and I could breathe easier, knowing that fewer clicks meant less to worry about. As my confidence grew it became 10-12 slides and each slide became a key part of storytelling or point-making—they had to earn their place.

I might use a slide as a backdrop to a story or for a short list that supports a lesson I’m delivering. Either way, it’s always on ‘story’ per slide. If I don’t need a slide, I fade to black (#9).

But, I always stick to one story per slide.

6. Reveal one bullet at a time

This is an easy one – reveal one bullet at a time. The function of bullets is to reinforce (not replace) what you are delivering. That’s why they need to be short (see the 2/4/8 rule, below). A good bullet point is complete on it’s own, but much better when combined with a live presentation of it. Here’s an example from a list of (very wordy) time management strategies:

• Infrequent visits to your Inbox give you more time for deep work
• time blocking allows you to protect time for important work
• the Pomodoro technique can help you focus with fewer distractions

A better list – like one you might use on a PowerPoint slide – would be:

• visit your Inbox less often
• block time for important work
• the Pomodoro technique helps you focus

To reveal one bullet at a time in PowerPoint, right-click on your text box, select Custom Animation > Add Entrance Effect and then choose the effect you want. In Keynote, click Animate > Build in and choose the effect you want.

7. Leave the fireworks to Disney

It’s great that you know how to turn text into flames and make images spin with the click of your mouse – but leave those fireworks to Disney. Your job is to make your content the star of the show. Every time you haul the audience’s attention away to some animation you lose a truckload of opportunity to help them.

Your slides can still be amazing and helpful, but that should always be secondary to your primary purpose of helping people. Simple transitions, clean, san serif fonts, and large, attractive graphics trump PowerPoint tricks, every time.

8. The 2/4/8 rule

When I am advising other speakers I often don’t know their topic—certainly not as well as they do. So I rely on certain rules I have developed over many years. For slide decks, I use my 2/4/8 rule. Here’s how it goes…

• about every 2 minutes I have a new slide (that’s 30 slides for a 60-minute speech),
• no more than 4 bullets per slide, and
• no more than 8 words per bullet.

Just like any recipe, you can mess with the ingredient a bit. If your content is more technical, you might need more slides. Sometimes I need 5 or 6 bullets. I use the 2/4/8 rule to remind me that slides are there to support what I have to say, not replace me.

9. Fade to black

The last time I was shopping for a car, I noticed the salesperson had a clever technique. While he asked how I liked the car and if I had any questions, he kept his sales offer face-down on the table. Because there were no other distractions, he had my full attention. And when it was time to reveal his offer, it was much more dramatic (so was the price!) Use the same technique with your slides.

When you fade to black you regain your audience’s attention. For example, after I present a solution, I’ll fade to black while I expound on how to apply that solution in my audience’s work/life. When I’m finished, I turn black off and go to the next point. Or if I’m halfway through a story I’ll fade to back before the punchline so I know I have everyone’s attention.

It’s no different than a close-up scene in a movie—the director wants you to focus only on the speaker. Note that if you are shopping for a slide remote, be sure that yours has the black screen feature.

10. When in doubt, delete

This might be the most advice I can leave you with. When in doubt, delete it.

There is a weird attraction to more. Authors add more pages thinking it makes the book more valuable. Sales people who talk too much miss the opportunity to ask for the sale. And presenters add more slides thinking it will make them look better. Wrong.

When you are doing the final edits on your slide deck, the ultimate question you should be asking about each slide is, “Will it make my speech better?” If not, dump it.

Remember, nobody will miss what isn’t there. Also fewer slides allows you more time for side stories, spontaneous thoughts or even time for Q&A.

Remember this…

I’ve said it numerous times in this post, but it’s worth repeating. You are the show, not your slides. More slides means more time your audience is not paying attention to you. Fewer (and better) slides means you have more time to build rapport, share memorable stories, explain your solutions and motivate your audience to action. You are there for a reason. Now go and deliver.

One last thing. Spend the $80 and pack a remote (with spare batteries.) Nothing’s worse than watching a speaker repeatedly lean over, hunt for the right key, and then peck away to advance the slides.

If you enjoyed this article, here is more about presentation skills:

How the experts create world-class PowerPoint Slides (and you can too) PowerPoint Primer – the only 3 slides you’ll ever need How to add video to PowerPoint and Keynote like a pro

Slide by  Nathan Anderson  on  Unsplash

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30+ tips and tricks to make Google Slides presentation look good

Home Blog 30+ tips and tricks to make Google Slides presentation look good

Let’s face it, it’s no fun to look at a slide with heavy texts and overcrowded images. It leaves the audience bored and disinterested. It’s very important for your Google Slides presentation to look good in order to have your audience on board. You don’t need to be a designer to learn how to make aesthetic google slides. You can make some basic editing and formatting easily in Google Slides presentation to take it to the next level. In this article, we present some amazing hacks to have a killer presentation that leaves the audience in awe.

Be prepared for a bonus at the end!

Use Google Slides layouts wisely

1. customize slide layouts.

Every presentation needs to follow a basic layout which is regular throughout. Google Slides have a set of layout and theme options to choose from. But in case you wish to edit certain elements, you are free to do it. This will make the presentation truly yours. Click here for a complete guide on using layouts any fresher can use.

2. Use pretty backgrounds for Google Slides

Most of the professional presentations contain a lot of jargon-heavy information written in plain texts on plain backgrounds. Instead, include a transparent or mild background to support your text. The background can either be related to the story or just a plain color wall that goes with the text font and the context.

3. Draw attention with dark background

Audience gets tired of looking at bright colors all day. So, using a dark background not only catches their attention, but is also pleasant for the eyes. But remember to use the matte finish or mild colors for text with the dark background.

4. Try black and white theme to look professional

Often, a black and white theme stands out both because of the professionalism it conveys. This keeps your presentation minimal in appearance and adds to the authenticity of your delivery. But you should be careful not to make it look boring.

5. Use the Master Slides tool

Any change you make in the master slide will automatically reflect on all other slides. Customize the master slide first so that you can save time. You can modify backgrounds, rearrange placeholders, or change theme for the whole presentation with Master slides tool.

6. Keep it minimal

Don’t go fancy with the designs and fonts, keep it minimal. Overcrowding the slides with bulky texts and images or vibrant colors is not a good idea. It will distract the audience and make the presentation look unprofessional.

How to make Google Slides look good with Images

1. use shape masks to make creative images.

Using regular shapes like square and rectangle for images can get boring. To make it interesting, give different shapes to the images.

How to use shape masks in Google Slides:

Select the image you want to apply a shape mask on. Crop the image to the size you want. In crop tool, go to Shapes and choose a shape from the drop-down menu.

2. How to import images from the web

Adding relevant and catchy images make your google slides aesthetic. But you may not have the perfect image to go with the slide. In that case, you can directly download the picture from Google without leaving the tab.

How to import Google images into Google Slides:

Go to Insert >> Image >> Search the web >> Type in the name of the image you want. Or, go to Explore section and Google directly from the Slides tab.

3. Reflect your images if it suits the context

This will be a really cool effect, especially for slides with a single important image. Reflecting your images is a creative way to grab the attention with a single slide. But, this is a bit outdated feature, so it’s better to avoid for professional presentations.

How to reflect an image in Google Slides:

Select an image. Go to Format options and tick the box next to Reflection. Use the slider to adjust the size and transparency.

4. Make the image transparent

Another tip is to adjust the transparency of your image rather than adding a plain image. Plus, you can write relevant text on top of a transparent image.

How to make an image transparent in Google Slides:

Right-click on the picture and go to Formats option. Go to Adjustments >> Transparency. Adjust the transparency as per your requirements.

5. Resize and rotate shapes and images

When you import an image from the web, it might not be the right size for your slides. Google Slides allows you to resize and rotate the images and shapes.

To resize a picture, simply select the picture and move the cursor to bring to the desired size. To rotate an image, click the picture and choose Arrange. Then, click Rotate and select the preferred orientation. Avoid these while using images in Google Slides presentation: Though there are a hundred things you can do to your image, overdoing it will beat the point of making your Google Slides presentation look good. Following are some of the things you should avoid so that the slides look professional.

Using blurry or irrelevant pictures. Stretching or cropping the image more than necessary Low resolution images Watermarked images Not adding citations while using a picture you don’t own Crowding the slides with pictures Using reflection or transparency settings in all the images

Make your Google Slides presentation interactive

1. use the interactive q&a tool.

Having a Q&A section at the end helps you clear any doubts your audience might have. You can make it more interesting by using the Q&A tool. The audience don’t have to wait till the end of the presentation, they can type in the question whenever they want.

How to use the Q&A tool:

During your presentation, activate the Q&A feature by clicking on the Q&A tool. Audience sees a weblink where they can submit their questions. You can answer them at the end of the presentation. You can check the past questions by going to Tools >> Q&A history

2. Create a timeline

In many business presentations, you might need to present the progress of a project and timeline is an important part of it. It is easy to understand and remember. This can be used for interactions and discussions with the audience.

How to create timeline in Google Slides:

Go to Insert >> Diagram This shows a list of different types of timeline templates in built with Google Slides. Choose the one you like and edit it for your data.

Color schemes for your Google Slides presentation

1. edit theme colors.

Every Google Slide theme you choose comes with a pre-set color scheme. However, you can customize the theme according to the color you prefer.

Go to Slide >> Edit Theme Choose a color from the drop-down menu. Here’s a guide on choosing the right color for your Google Slides presentation.

2. Use color split

Using two different colors on the same slide is visually appealing. Make sure you use complementary colors like yellow and blue. For example, if you are using a blue background, use orange color for the texts.

3. Create a color overlay

Color overlay is a technique to make transparent shapes appear on your images or text. You can either apply it to the whole slide or a part of it.

Go to Insert >> Shape Choose a shape if you want to overlay only a part of your slide. Place the selected shape on the slide. Click on the shape and go to Fill colors and choose the color you want. Avoid these while choosing colors for your Google Slides presentation: While adding colors in a smart way can grab the audience’s attention, there are certain rules you should stick to while using them. Here is a small list of things to avoid in order to make your Google Slides look good.

Using multiple bold colors in a single slide Using same color for theme and texts Not sticking to your brand colors Using bright colors for reflection of images or texts. Overusing color gradient

Tips for text in Google Slides presentation

1. try different font attributes.

No one is going to read all the text in your presentation. So, you can highlight the parts which you want to stress on. You can make the text bold, italics, or underlined.

2. Research the top text fonts to use in Google Slides

There are a number of text fonts available in Google Slides, but not all of them make it to a professional presentation deck. So, it’s very important to know the most preferred text fonts to use in Google Slides.

Here are the 5 top text fonts:

Open sans Montserrat Cabin Ubuntu Lato

3. Use text box to have neat texts

Texts randomly strewn across the slides can be distracting for your audience. So, use a text box to have the texts placed in a neat way. You can also align your texts to left, right or centered to make it look professional.

4. Add a drop shadow to the text

Another way to make your texts look interesting is to use a drop shadow effect for Google Slides. However, if you lack experience in designing, we suggest you not to use this effect.

How to add drop shadow:

Select the text you want to use drop shadow on. Go to Format and check the box near Drop Shadow. Use the slider to adjust blur, transparency, and angle.

5. Add the technical terms to your personal dictionary

There might be terminologies or names that are specific to your topic, which may come off as spelling errors. In slides, they may appear in red and you may lose your credibility. To remove this, you can add those terms to the personal dictionary.

Go to Tools >> Personal dictionary Add the technical terms. They will no longer be shown as spelling errors. Common mistakes people make in Google Slides text: While the above features can make your text professional and easy to read, most people miss out on the basics.

Omitting indentation Wrong alignment of text on the slide Using very large or very small texts Not proofreading for typos Inadequate spacing between texts or lines.

Include infographics in Google Slides presentation

1. experiment with different types of diagrams.

If you have a lot of data to present, it’s better to present as graphs or charts instead of pulling off large sheets of data. There are different types of graphs you can use like line graph, bar graph, histogram, pie chart, etc. So, use them in your presentation. This adds credibility to your work and presentation.

2. Let your graph speak for itself

This means you must label, highlight or add everything in the graph such that anyone can analyze it. A single graph with right labels and arrows to show the trend can convey the meaning much better than large amount of texts or spreadsheets.

Add animation to make Google Slides presentation attractive

1. add subtle animation effects on texts.

If you have a lot of information to share on a single slide, use animations to delay some texts instead of displaying everything at a time. This works well for bullet points where you can display one point after another.

2. Add a GIF or a meme

One of the main reasons why presentations are boring is the lack of fun element. Adding a GIF or a relatable meme is not only funny, but helps you put the message across easily. It is an effortless attention grabber.

But you have to make sure it gets added as an animated GIF rather than a still image. For this, the following steps will help:

Find the GIF in Google and copy the image address. Go to Google Slides >> Image >> by URL Paste the URL and click Insert. Remember you have to insert the image by URL for it to play.

3. Add trimmed videos in Google Slides

People recollect visuals better than written text. So, if there is a video on YouTube which can explain what you want to convey, use it. But instead of including the full video, you can add only the relevant part by using the embed option.

4. Use transitions for slides

Adding smooth transition effects for individual slides helps in keeping the flow. The most recommended transition effects to use in a professional presentation are dissolve, fade in, slide from the left, fly in from bottom and fly in from left to right.

Go to Insert >> Animation Select a transition from the available options. Apply to a single slide or all slides, as you wish.

Are you terrified by the amount of effort you have to put in researching about fonts, choosing best colors and get the formatting perfect? This can be time-consuming if you designing is not your biggest flex.

Don’t worry! Here’s the good news!!

You can skip all these steps and still have an amazing presentation deck if you use professional templates!

Use Google Slides presentation templates

Making a presentation from the scratch is wasted time and energy which could be spent on crafting the story you want to convey. That’s why we bring to you the best presentation templates to help you tell your story in your unique way. SlideKit has professional templates designed by experts and you can customize it according to your needs. This can be installed as an add-on in Google Slides for free. It ensures consistency of aspects like font, theme, color scheme and layout used throughout the deck.

SlideKit has slides in the business and other professional domains which you can download, edit and use for free. Premium membership gives you access to 3500+ templates over 35+ niches. Using these templates will make your Google Slides presentation stand out. Here are a few tips to make the most out of SlideKit’s professional google slides templates .

1. Customize the templates

The presentation deck you choose will have all the design and infographic elements you need; but you need to customize them according to your data and your preferred color and font. In SlideKit, you can add images, videos, or hyperlinks, and place them wherever you want on the slide. Additionally, you can acquire hyperlinks from other websites to your own which is referred as niche edits .

2. Use niche-specific templates

There are templates available for different domains, so choose the one that fits your industry. Templates are perfect for branding since they come with placeholders for logo, letterhead, contact details and website address. But it’s important to choose the one that is aligned with the industry. SlideKit makes it easier for you by giving you a variety of industry-specific options to choose from. Moreover, incorporating effective SEO strategies , such as optimizing presentation titles, using relevant keywords, and providing quality content, can significantly enhance the online visibility of your Google Slides presentations, making them more accessible to your target audience and boosting overall engagement.

3. Plug in your data to relevant infographics

As mentioned before, including graphs and charts is beneficial for both you and your audience. Depending on the domain, SlideKit offers relevant infographics which can be customized according to your data. You can change the labels, legends, scale and figures, among many other features.

Now you have the best resources and tools to make your Google Slides presentation look compelling.

Happy presenting!

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14 Practical Tips to Improve Your Presentation Skills

• The Speaker Lab
• May 11, 2024

Table of Contents

Ever felt complete dread and fear at the thought of stepping up to deliver a presentation? If so, you’re not alone. The fear of public speaking is more common than you might think, but with the right presentation skills , it’s a hurdle that can be overcome.

In this article, we’ll help you master basic confidence-building techniques and conquer advanced communication strategies for engaging presentations. We’ll explore how body language and eye contact can make or break your connection with your audience; delve into preparation techniques like dealing with filler words and nervous habits; discuss tailoring content for different audiences; and much more.

Whether you’re prepping for job interviews or gearing up for big presentations, being prepared is key. With adequate practice and the proper attitude, you can crush your speech or presentation!

Mastering the Basics of Presentation Skills

Presentation skills are not just about speaking in front of a crowd. It’s also about effective communication, audience engagement, and clarity. Mastering these skills can be transformative for everyone, from students to corporate trainers.

Building Confidence in Presentations

Becoming confident when presenting is no small feat. But fear not. Even those who feel jittery at the mere thought of public speaking can become masters with practice and patience. Just remember: stage fright is common and overcoming it is part of the process towards becoming an effective presenter.

Taking deep breaths before you start helps calm nerves while visualizing success aids in building confidence. Also, know that nobody minds if you take a moment to gather your thoughts during your presentation—everybody minds more if they cannot understand what you’re saying because you’re rushing.

The Role of Practice in Enhancing Presentation Skills

In line with old wisdom, practice indeed makes perfect, especially when improving presentation skills. Consistent rehearsals allow us to fine-tune our delivery methods like maintaining eye contact or controlling body language effectively.

You’ll learn better control over filler words through repeated drills. Plus, the extra practice can help you troubleshoot any technical glitches beforehand, saving you the sudden panic during your actual presentations.

Remember that great presenters were once beginners too. Continuous effort will get you there sooner rather than later.

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Body Language and Eye Contact in Presentations

The effectiveness of your presentation can hinge on more than just the words you say. Just as important is your body language .

Impact of Posture on Presentations

Your posture speaks volumes before you utter a word. Standing tall exudes confidence while slouching could signal nervousness or lack of preparation.

If there’s one lesson to take away from our YouTube channel , it’s this: good presenters know their message but great ones feel it through every fiber (or muscle) of their being. The audience can sense that energy when they see open body language rather than crossed arms.

Maintaining Eye Contact During Your Presentation

Eyes are often called windows to the soul for a reason. They’re communication powerhouses. Making eye contact helps build trust with your audience members and keeps them engaged throughout your speech.

Avoid staring at note cards or visual aids too much as this might give an impression that you’re unprepared or uncertain about your chosen topic. Instead, aim to maintain eye contact between 50% of the time during presentations. This commonly accepted “50/70 rule” will help you exhibit adequate confidence to your audience.

If stage fright has gotten a hold on you, take deep breaths before you start speaking in order to stay calm. Make sure that fear doesn’t disrupt your ability to maintain eye-contact during presentations.

If body language and eye contact still feel like a lot to manage during your big presentation, remember our golden rule: nobody minds small mistakes. It’s how you handle questions or mishaps that truly makes a difference—so stay positive and enthusiastic.

Preparation Techniques for Successful Presentations

Presentation skills are like a craft that requires meticulous preparation and practice. Aspects like visual aids and time management contribute to the overall effectiveness of your delivery.

The first step towards delivering an impactful presentation is research and organization. The content should be well-researched, structured logically, and presented in simple language. This will make sure you deliver clear messages without any room for misinterpretation.

Dealing with Filler Words and Nervous Habits

Nervous habits such as excessive use of filler words can distract from your message. Luckily, there are plenty of strategies that can address these issues. For instance, try taking deep breaths before speaking or using note cards until fluency is achieved. In addition, practice regularly to work on eliminating these verbal stumbling blocks.

Avoiding Distractions During Presentations

In a digital age where distractions abound, maintaining focus during presentations has become an even more crucial part of the preparation process. This video by motivational speaker Brain Tracy provides insights on how one could achieve this level of focus required for effective presentations.

Maintaining Confidence Throughout Your Presentation

Confidence comes from thorough understanding of the chosen topic combined with regular practice sessions before the big day arrives. Make use of note cards or cue cards as needed but avoid reading from them verbatim.

Taking control over stage fright starts by arriving early at the venue so that you familiarize yourself with the surroundings, which generally calms nerves down considerably. So next time you feel nervous before a big presentation, remember—thorough preparation can make all the difference.

Engaging Your Audience During Presentations

Connecting with your audience during presentations is an art, and mastering it can take your presentation skills to the next level. Making the message conveyed reach an emotional level is essential, not just conveying facts.

Understanding Your Target Audience

The first step towards engaging your audience is understanding them. Tailor the content of your presentation to their needs and interests. Speak in their language—whether that be professional jargon or everyday slang—to establish rapport and ensure comprehension.

An effective presenter understands who they’re speaking to, what those individuals care about, and how best to communicate complex ideas understandably.

Making Complex Information Understandable

Dense data or complicated concepts can lose even the most interested listener if presented ineffectively. Breaking your key points down into manageable chunks helps maintain attention while promoting retention. Analogies are especially useful for this purpose as they make unfamiliar topics more relatable.

Audience Participation & Questions: A Two-Way Street

Incorporating opportunities for audience participation encourages engagement at another level. It allows listeners to become active participants rather than passive receivers of knowledge.

Consider techniques like live polls or interactive Q&A sessions where you invite questions from attendees mid-presentation instead of saving all queries until the end.

This gives you a chance not only engage but also address any misunderstandings right on spot.

• Treat each question asked as an opportunity—it’s evidence someone has been paying attention. Even challenging questions should be welcomed as they demonstrate an engaged, thoughtful audience.
• Encourage participation. It can be as simple as a show of hands or the use of interactive technologies for live polling during your presentation. This keeps your audience active and invested in the content.

Remember, your presentation isn’t just about putting on a show—it’s about meaningful interaction.

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Presentation Skills in Specific Contexts

Whether you’re nailing your next job interview, presenting an exciting marketing campaign, or delivering insightful educational content, the context matters. Let’s take a look.

The Art of Job Interviews

A successful job interview often hinges on effective communication and confidence. Here, the target audience is usually small but holds significant influence over your future prospects. Body language plays a crucial role; maintain eye contact to show sincerity and interest while open body language communicates approachability.

Bullet points summarizing key experiences are also helpful for quick recall under pressure. This allows you to present your chosen topic with clarity and positive enthusiasm without relying heavily on note or cue cards.

Pitching in Public Relations & Marketing

In public relations (PR) and marketing contexts, presentations need to capture attention quickly yet hold it long enough to deliver key messages effectively. Visual aids are valuable tools here—they help emphasize points while keeping the audience engaged.

Your aim should be highlighting presentation benefits that resonate with potential clients or partners, making them feel as though ignoring such opportunities would mean missing out big time.

Educational Presentations

An educational setting demands its own unique set of presentation skills where deep understanding trumps flashy visuals. You must make complex information understandable without oversimplifying essential details—the use of analogies can be beneficial here.

Keeping the audience’s attention is critical. Encourage questions and participation to foster a more interactive environment, enhancing learning outcomes for all audience members.

Tips for Becoming a Great Presenter

No single method is suitable for everyone when it comes to speaking in public. However, incorporating continuous improvement and practice into your routine can make you an exceptional presenter.

Tailor Your Presentation to Your Audience

Becoming an excellent speaker isn’t just about delivering information; it’s also about making a connection with the audience. So make sure that you’re taking setting, audience, and topic into consideration when crafting your presentation. What works for one audience may not work for another, so be sure to adapt your presentation styles according to the occasion in order to be truly effective.

The Power of Practice

The art of mastering public speaking skills requires practice —and lots of it . To become a great presenter, focus on improving communication skills through practice and feedback from peers or mentors. Try to seek feedback on every speech delivered and incorporate those pointers in your future presentations. Over time, this cycle of delivery-feedback-improvement significantly enhances your ability to connect with audiences and convey ideas effectively.

If you’re looking for examples of good speakers, our speech breakdowns on YouTube provide excellent examples of experienced presenters who masterfully utilize speaking techniques. Analyzing their strategies could give you great ideas for enhancing your own style.

Finding Your Style

A crucial part of captivating any audience lies in how you deliver the message rather than the message itself. Developing a unique presentation style lets you stand out as an engaging speaker who commands attention throughout their talk. Through — you guessed it — practice, you can develop a personal presentation style that resonates with listeners while showcasing your expertise on the chosen topic.

Your body language plays a pivotal role here: open gestures communicate confidence and enthusiasm towards your subject matter, two qualities essential for keeping audiences hooked. Similarly, using vocal variety adds dynamism to speeches by emphasizing points when needed or creating suspense during storytelling parts of your talk.

Cultivating Passion & Enthusiasm

Showcasing genuine passion for the subject helps keep listeners engaged throughout even lengthy presentations. Sharing stories related to the topic or expressing excitement about sharing knowledge tends to draw people in more than mere data recitation ever could.

Recognize that everybody is distinctive; don’t expect identical results from every speaker. The path to becoming a great presenter involves recognizing your strengths and working tirelessly on areas that need improvement.

FAQs on Presentation Skills

What are good presentation skills.

Good presentation skills include a clear message, confident delivery, engaging body language, audience understanding, and interaction. They also involve effective preparation and practice.

What are the 5 steps of presentation skills?

The five steps of presenting include: planning your content, preparing visual aids if needed, practicing the delivery aloud, performing it with confidence, and finally post-presentation reflection for improvements.

What are the 5 P’s of presentation skills?

The five P’s stand for Preparation (researching your topic), Practice (rehearsing your talk), Performance (delivering with confidence), Posture (standing tall), and Projection (using a strong voice).

What are your presentation skills?

Your personal set of abilities to deliver information effectively is what we call your presentation skill. It can encompass public speaking ability, clarity in speech or writing as well as visual communication talent.

Mastering presentation skills isn’t an overnight process, but practice and perseverance will put you well on your way to becoming an effective speaker.

You’ve learned that confidence plays a crucial role in effective presentations, so take deep breaths, make eye contact, and keep your body language open. As always, preparation is key. Tackle filler words head-on and get comfortable with visual aids for impactful storytelling.

Remember the importance of audience engagement — it’s all about understanding their needs and tailoring your content accordingly. This way, complex information turns into digestible insights.

Above all else: practice! After all, nothing beats experience when it comes to improving public speaking abilities.

• Last Updated: May 9, 2024

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Three easy hacks to make your presentations look more professional

• Written by: Hannah Harper
• Categories: PowerPoint design , Visual communication
• Comments: 5

No matter how good your content might be, if it doesn’t look good you’re going to put your audience off even before you’ve started speaking. Here are three design hacks that will have you creating professional-looking presentations in about half an hour.

Before we start, I’m going to admit to you that I’m not a designer. BrightCarbon has a whole host of excellent designers that will be able to tell you all about image manipulation and kerning. But after working closely with all of them, I’ve learnt some great design hacks that non-designers (like you and me) can use to make dull slides look engaging.

And one more thing… a lot of the tools used in this tutorial are hidden in the depths of PowerPoint. Download our Quick Access Toolbar  to get these useful features in a ribbon of convenience at the top of your window.

Gross. Calibri bullet points on a white background with a cacophony of supposedly helpful illustration that looks suspiciously like clip art. Kill me now.

The background

White can be a very stark colour if you don’t have other bold design elements on your slide, it makes it very obvious you haven’t thought about design, or that you’re just too darn scared of it.

It’s amazing what a nice picture can do to make your presentations look more professional. There are plenty of stock image websites around that will help you choose a picture to put as the background of your slide. You can even head to Google and do a Creative Commons search for free images (just make sure you read all the terms and conditions. And don’t be that guy – make sure you pay or give credit for what you use). Check out our blog post for more tips on how to create a professional and sleek slide background in 3 different ways. 

Do: Choose images in-keeping with your brand colours. Try and make sure your picture is relevant, but not fake – Photoshopped hills and airbrushed models are becoming the new clip art #justsaying…

Don’t:  Choose a busy picture! If there’s a lot going on it will just end up being a distraction for your audience. Instead, you might want to choose a picture with the focal point on one side so you can put text on the other side.

Advanced tip: To give a really professional look duplicate your image (Ctrl+D) and go to Artistic Effects on the Picture Tools tab at the top of your window. Choose Blur and add a Fade animation After Previous to your blurred picture (your original picture doesn’t need animating). Now you’ll transition to your new slide with your picture, it will then blur out and your content can appear distraction free!

Bullet points

We hate bullet points at BrightCarbon. They look so 90s and it’s really hard to pace the information so that you’re not giving away your punchline before you’ve started talking. But we understand that sometimes you just don’t have time or enough expertise to think of interesting ways to display your content.

So our next professional presentation hack is this – make each bullet point a separate box. Draw a rectangle and type your text in the box. Get the proportions right for your content and then duplicate (Ctrl+D) the box, line it up under the first one and then duplicate again until you have enough (change the text too, obvs).

Now add an animation to each of them – we like Fly in . Have them fly in from left or right (depending on which side they’re on) and have them come in after each other, or on a click. This will help you pace the information.

Do: Try and cut down the amount of text you use – check out our top tips here. If you’re going to be talking through the points, put brief notes on your slide and NO MORE! It’s only there as a guide and a reminder for your audience. Another great design hack is to reduce the size of text on your slide – your audience can read size 16 quite easily, so you could even go down to size 14 without causing eye strain. Big text makes your slide look like a primary school project #fact. Take a look at our more in-depth recommendations for text size in our article here.

Don’t:  Don’t create text boxes in different sizes or shapes – it looks messy and unprofessional. Don’t rely on your own eye to line them up as well. PowerPoint has some great alignment tools to make sure that there is an even amount of space between each box, and that they’re all lined up according to the same point.

Advanced tip:  Once you’ve chosen a colour for your boxes right click and choose Format Shape , choose Shape Fill . You’ll see a scale, this will adjust the transparency of your object – drag the slider to 25%. This will make the edges of your boxes seem less harsh.

Iconography

Confused illustration and different styles really can make your corporate presentation look like your child’s IT project. BAN CLIP ART. In fact make it illegal. Instead find yourself some nice icons . You can find them on stock image websites, or if you’re feeling adventurous you can try making your own with PowerPoint shapes. Read this blog post if you want to find out how to create your own custom set.

By choosing a set of icons you can create a visual language to help understanding, but you’ll be using a coherent style (and it will look like it’s been through a design agency).

Once you’ve chosen your icons (one for each concept, and keep it consistent throughout your presentation) create a square box (the same height as the boxes we made earlier). Put the icon on top of the box and use the alignment tools to centre everything. Group the two items together and add a Zoom animation to happen With Previous . Move it in the animation pane to happen at the same time as the corresponding text box appears.

Now you should have something that looks like this. We’ve gone from basic to could-have-been-done-by-a-designer in three steps. Have a go at making your presentations look more professional with our hacks, and once you get used to them, try experimenting with different layouts and sizes. Even though you’ll be using the same three simple principles, you’ll be adding loads of variety. Trust me, your audience will thank you for it.

Watch a video comparison of the before and after:

And if you want to see a cool SlideShare of this article, head on over here .

Hannah Harper

Principal consultant, related articles, how to level-up your presentation visuals.

• Visual communication
• Comments: 2

Relationships are everywhere and if you can crack how to show relationships effectively on your slides then you’ll have your audience swiping right instead of left.

How to get the most out of PowerPoint and PDFs

• PowerPoint design

This article is dedicated to the bit hitting combination of PowerPoint and PDFs, and three particular use cases that will have these two giants working together in perfect harmony: how to convert PowerPoint to PDF on Windows and macOS, how to convert PDF to PowerPoint, and how to insert a PDF into PowerPoint.

Storytelling in presentations: Creating compelling content

• Sales messaging / Visual communication
• Comments: 1

As humans we find stories incredibly compelling, but why is that? And how can we make sure we're infusing storytelling in our presentations to keep our audiences engaged and invested? Read on to find out the rest of the story!

Great tips, Thank you very much.

Yes, I like it Thanks for the support

Simple yet useful, thank you,,

As always, very useful! Thank you so much for sharing!

Great tips looking forward to trying them out when designing my next workshop

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I absolutely love this, thank you so much. I have shared your fabulous resources with many folks. Thanks for all the brilliant work you do! Michaela Butterworth State of Kansas

10 Tips for a Persuasive Presentation

Powerful presentation is persuasion. here's how to elevate your impact..

Posted May 11, 2024 | Reviewed by Ray Parker

• Presentations aim to effect change. It's essential to be clear about what change you want to see.
• Powerful presenters embrace and extend empathy to seek first to understand their audience.
• Substance and style both matter to create an audience-informed communication experience.
• Persuasive presentations are relevant, reasoned, real, and resonant.

How many of us realize that giving a presentation or making a speech is all about persuasion , influence, and emotional intelligence ? Impactful presenters understand the power of empathy to understand and engage their audience, the efficiency and kindness of having a clear objective and message, and the importance of substance and style—all as a way to connect in a way that engages and inspires.

Much has been written on the power and behavioral science of persuasion, not least by expert Robert Cialdini. His bestselling book Influence: The Psychology of Persuasion explains seven research-based universal principles of influence .

From my experience as a leadership coach working with thousands of people worldwide, I have compiled a list of ten essentials to elevate our presentation.

1. Maintain an "other" focus. What do you know about your audience and how can you find out more? Ask yourself what kind of a speaker will appeal to your audience, what arguments are likely to resonate with them, and what feelings you want to inspire so the audience will positively respond to your ask.

If your audience is predominantly data-driven, you may want to use more evidence-based arguments. If the audience is mixed, a combination of data, authority, and storytelling may be more appropriate. Extend Daniel Goleman’s three types of empathy to gather intelligence , understand your audience, and tailor your intervention to connect more profoundly.

2. Determine a specific objective. Presentations aim to effect change in some way. What change do you want to see in your audience?

For instance, gaining their approval for a certain investment, soliciting their buy-in for a change, or creating a sense of enthusiasm for an idea or initiative. The purpose of a presentation is to bring about change so make sure you are clear on what kind of change you want to bring about.

3. Design a grabber. Our attention spans have shrunk as we have more and more competing demands on our attention . If you want to get someone’s attention, you need to grab it at the outset and try and hold on.

You can do this in several different ways. Throw out a question that demands a response from the audience. Give a surprising fact or statistic, or quote from a well-known figure. Tell a story or an anecdote. A good grabber captures the attention of everyone there and makes them focus on what you have to say.

4. Crystalize your message and construct your arguments. Your message is the heart of your speech. Craft a brief phrase that clearly defines your proposal in 10-12 words—for example, “This post is about crafting presentations that inspire and engage others to elevate their presentations.”

Make it memorable by choosing inspiring words, symbols, catchy expressions, something that will remain in the audience's mind. As Brené Brown says: “Clear is kind,” and a clear message provides a path to develop your ideas.

When you have a clear and concise message, it helps you formulate your arguments. Think of developing your arguments using the rule of three —three compelling arguments to convince but not overwhelm your audience.

5. Prepare a call to action. Remember, we want to change our audience in some way, so we need to make our ask clearly and concretely. Consider your call to action in terms of what you want your audience to think/feel/do:

• Think: “I want you to think about how you can improve your presentations.”
• Feel: “I want you to feel enthusiastic and motivated so that you can elevate your power to persuade.”
• Do: “I want you to try out some of these tips and tools for yourself.”

6. Craft a memorable closing. Close the speech in an elegant and memorable way. We need people to remember what we've told them, so prepare it well.

This is not the time to improvise. Try to connect your closing to your opening grabber, which makes the presentation more memorable. Good preparation means preparing everything to the very end—finish well.

7. Plan your delivery. A dynamic speaker draws listeners in by using vocal variety (tone, intonation, speed, volume, pace, pauses, silence) and body language (posture, gestures, expression, and movement) to highlight important points and hold the audience’s attention. Be intentional: How will you use your voice and your body to emphasize a thought or idea? Think about it: If you increased the time you spent on style or delivery by 20 percent, what would it mean for the impact you make?

8. Think about how you will engage your audience. You want the audience to feel considered throughout. Include pauses so they can process what’s being said; connect with individuals throughout the room and make deliberate eye contact while speaking, especially when delivering key points. Read and respond to the audience by changing how you deliver as you go based on the audience’s nonverbal communication .

9. Rehearse and practice. Practice is one of the most crucial elements of presenting—and probably the most neglected one. If this is new to you, start by reading your presentation in front of a mirror to get comfortable speaking your presentation.

Next, video yourself and watch out for nervous or distracting habits to eliminate them and identify any areas where you can improve your delivery. If you are feeling brave, practice in front of an audience and ask for feedback.

10. Prepare your success rituals and mantra. Public speaking and/or stage fright can feel debilitating for some. Have your calm-down ritual prepared and ready to go before you start your presentation. This might be a certain gesture, a power pose, breathwork, or a mantra.

Try this tip: Identify three adjectives to describe how you would like to show up during this presentation. This sets an intention and helps focus our cognitive and emotional resources on success.

Powerful presenters embrace and extend empathy to seek first to understand their audience. They use this intelligence to carefully make choices about substance and style to create an audience-informed communication experience that feels relevant, reasoned, real, and resonant and creates a pathway for change.

Palena Neale, Ph.D. , is a women’s leadership coach, lecturer, and founder of unabridged, a boutique leadership development practice.

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How to Present to an Audience That Knows More Than You

• Deborah Grayson Riegel

Lean into being a facilitator — not an expert.

What happens when you have to give a presentation to an audience that might have some professionals who have more expertise on the topic than you do? While it can be intimidating, it can also be an opportunity to leverage their deep and diverse expertise in service of the group’s learning. And it’s an opportunity to exercise some intellectual humility, which includes having respect for other viewpoints, not being intellectually overconfident, separating your ego from your intellect, and being willing to revise your own viewpoint — especially in the face of new information. This article offers several tips for how you might approach a roomful of experts, including how to invite them into the discussion without allowing them to completely take over, as well as how to pivot on the proposed topic when necessary.

I was five years into my executive coaching practice when I was invited to lead a workshop on “Coaching Skills for Human Resource Leaders” at a global conference. As the room filled up with participants, I identified a few colleagues who had already been coaching professionally for more than a decade. I felt self-doubt start to kick in: Why were they even here? What did they come to learn? Why do they want to hear from me?

• Deborah Grayson Riegel is a professional speaker and facilitator, as well as a communication and presentation skills coach. She teaches leadership communication at Duke University’s Fuqua School of Business and has taught for Wharton Business School, Columbia Business School’s Women in Leadership Program, and Peking University’s International MBA Program. She is the author of Overcoming Overthinking: 36 Ways to Tame Anxiety for Work, School, and Life and the best-selling Go To Help: 31 Strategies to Offer, Ask for, and Accept Help .

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A surprising solution for reducing our food waste

Every year, we waste 1.3 billion tonnes of food. Here's how that could change. Image:  Pexels/Kelly

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Stay up to date:, food insecurity.

• Every year, 1.3 billion tonnes of food is wasted globally, the equivalent of one-third of all food produced for human consumption.
• Busy lives and cooking habits lead to neglecting fresh produce until it spoils, adding to the problem.
• New research finds that keeping a 'food log' for 6 weeks can reduce the amount of waste by an average of 108g per week, an effect that can still be seen six months later.

You’ve had a long day and you’re tired. Faced with making dinner, you look in the fridge and decide to cook something that requires little effort. This is a common scenario, and one that many people act out without really thinking about it.

The fact that there is often little or no conscious thought involved in routine daily food preparation means that ingredients that must be used before they expire are often left to go off.

Two billion people in the world currently suffer from malnutrition and according to some estimates, we need 60% more food to feed the global population by 2050. Yet the agricultural sector is ill-equipped to meet this demand: 700 million of its workers currently live in poverty, and it is already responsible for 70% of the world’s water consumption and 30% of global greenhouse gas emissions.

New technologies could help our food systems become more sustainable and efficient, but unfortunately the agricultural sector has fallen behind other sectors in terms of technology adoption.

Launched in 2018, the Forum’s Innovation with a Purpose Platform is a large-scale partnership that facilitates the adoption of new technologies and other innovations to transform the way we produce, distribute and consume our food.

With research, increasing investments in new agriculture technologies and the integration of local and regional initiatives aimed at enhancing food security, the platform is working with over 50 partner institutions and 1,000 leaders around the world to leverage emerging technologies to make our food systems more sustainable, inclusive and efficient.

Learn more about Innovation with a Purpose's impact and contact us to see how you can get involved.

In research that colleagues and I recently published , we found that overcoming this habitual behaviour is key to cutting food waste. Here’s how to do it.

Every year, 1.3 billion tonnes of food is wasted globally. This is the equivalent of one-third of all the food produced for human consumption.

In the UK alone, households wasted 6.4 million tonnes of food between 2021 and 2022. Accounting for the fossil energy used to grow and harvest that food, as well as the greenhouse gases released when it rots in fields or landfills, this waste equates to 18 million tonnes of CO₂ emissions.

Food waste harms the environment, but reducing how much food is produced only to be thrown away can curb hunger . It could also save the world more than US$120 billion yearly (£96 billion) – and around £700 a year per household.

We measured fruit and vegetable waste from 154 households across the UK for an initial six-week period. Fruit and vegetables are among the most commonly wasted types of food. This may be because supermarkets often sell these ingredients in bulk or because people buying them sometimes fancy something less healthy and more convenient to prepare when the time comes to cook.

During those six weeks, half of the participants were asked to log what fresh fruit and vegetables they bought and when their purchases had to be used according to the label on the packaging, as well as guidelines provided by the researchers.

In each of these homes, the log was placed on the fridge as a daily reminder of what needed to be used each day to avoid waste. Participants also received daily text messages reminding them to check their food log and add any newly bought fruit and vegetables.

The other half of the households involved in this experiment simply measured their food waste at the end of each week without any reminders to use the fresh produce they had.

We expected the half of households receiving reminders to cut their waste more effectively – in fact, there was only a small difference between the two groups. But we did find that simply measuring fresh produce waste made all households more likely to think about what they were wasting.

This was evident from a range of responses from the participants. Taking part in the study also made participants feel as if they could control the amount of food they were throwing away.

It seems that simply asking people to measure their food waste each week for six weeks kickstarts a thinking process that guides people’s behaviour in future.

Food waste on the brain

Our findings may seem obvious, but there is more to them.

We found that across all households the reduction of fresh produce waste averaged 108 grams a week. This was sustained for six months after the experiment ended.

The experience of measuring food waste weekly during the experiment seemed to instil a mindfulness about food waste that meant participants were still throwing less away half a year on. It is interesting that only a short period of conscious effort is necessary to encourage lasting changes in behaviour.

Research into the psychology of food waste tends to focus on nudges, which are subliminal actions to change behaviour, such as menus designed to highlight plant-based options. It is not clear whether such methods, which bypass the conscious mind, work in the long term .

Our study suggests that it takes thought to alter habits. But the good news is that we found people only had to think about reducing food waste for a short time to form an enduring habit of reducing the amount of food they throw away.

Have you read?

7 innovative solutions for fighting food waste, food waste makes up ‘half’ of global food system emissions, could dehydrating meat and vegetables help solve the global food waste problem.

Most people have busy lives and simply don’t have the mental capacity to spare each day. Strategies for reducing food waste that require only a short-term commitment of mental effort are likely to be most effective.

And even a small reduction in household food waste can make a difference. Our study showed that it is relatively easy for people to cut how much fruit and vegetables they discard each week. If just 1,000 people could do the same, it would save over 9.5 tonne of CO₂ a year, the equivalent of 1,140,000 smartphone charges.

Thinking about food waste for six weeks is a small price to pay if the result is a significant and long-term difference to our planet’s wellbeing.

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World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

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