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How to write a presentation (and deliver it, even via Zoom)

Jack elliott.

31 minute read

You’ve been asked to give a presentation. Chances are, your response will be roughly one of the following:

1. It’s a subject you’re passionate about and you’re a confident speaker. You’re pleased to have the opportunity.

2. You secretly worry that your style is flat and unengaging. You’re not looking forward to it.

3. At best, the prospect makes you nervous; at worst, terrified. You’d rather have root canal surgery.

If you belong in one of the last two categories, you probably know you’re not alone. You may have heard the statistic that public speaking is more widely feared even than death .

However you feel about the prospect of presenting, this comprehensive guide will take you step by step through the process of planning, writing and delivering a presentation you can be proud of (even via Zoom).

Use the contents links below to jump to the section you need most, make your way through methodically from start to finish, or bookmark this page for next time you need it.

What is a presentation?

Essentially, it’s a story. And its origins go back thousands of years – to when our ancestors gathered around the campfire to listen to the wise elders of the tribe. Without PowerPoint!

These days, presentations encompass the glitz and scale of the Oscars or the new iPhone launch through to business briefings to smaller audiences, in person or – increasingly – online. We’re focusing on the business side.

Whatever the occasion, there’s always an element of drama involved. A presentation is not a report you can read at your leisure, it’s an event – speakers are putting themselves on the spot to explain, persuade or inspire you. Good presentations use this dynamic to support their story.

Always remember: everyone wants you to do well

If you are nervous, always remember: no one sets out to write a poor presentation and no one wants to go to one either. There may be private agendas in the room, but for the most part audiences approach presentations positively. They want to be engaged and to learn. They want you to do well.

First things first: the date’s in the diary and you need to prepare. Let’s break it down.

1. Preparing your presentation

Imagine you’re a designer in the automotive industry and your boss has asked you to give a presentation. The subject: the future of the car and how it will fit with all the other modes of transport.

Where to start? How to approach it? First you need an angle, a key idea.

We talk about ‘giving’ a presentation – and of course it’s the audience who will be receiving it. So, instead of beginning with cars (in this case), let’s think about people. That way we can root the talk in the everyday experience we all share.

Maybe you remember a time you were stuck in traffic on a motorway. Morning rush hour. No one moving. Up ahead children were crossing a footbridge on their way to school, laughing at the cars going nowhere. And you thought, ‘Enjoy it while you can! This will be you one day.’ But maybe not. Surely we can do better for future generations!

There’s your opening – the whole issue captured in a single image, and you’ve immediately engaged your audience with a simple story.

The who, the why and the what

Always begin with the people you’ll be addressing in mind. Before you start writing, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say?

The answers will provide the strong foundations you need and start the ideas flowing. Ignore them and you risk being vague and unfocused. Clear writing is the result of clear thinking and thinking takes time, but it’s time well spent.

Got a presentation to write? Before you do anything else, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say? @EmphasisWriting Share on X

Start with the audience

Are you a senior car designer talking to your team? If the answer’s yes, you can assume high-level, shared knowledge.

But if you’re talking to the sales or marketing departments, you can’t make the same assumptions – there are issues you might have to explain and justify. And if it’s a press briefing, it’s about getting the message out to the general public – a different story again.

Knowing your audience will also dictate your tone. Your presentation to the board is likely to be quite formal, whereas a talk for your team can be more relaxed.

And what’s the audience’s mood? On another occasion you might have bad news to deliver – perhaps the national economy and the company’s finances are threatening people’s jobs. Then you must empathise – put yourself in their position and adapt your tone accordingly.

I want to …

You also need a clear objective (the why ). For our car designer, the overriding objective should be to plant a key idea in the audience’s mind. Starting with that image of the schoolchildren, it’s to convince the audience that the company has a radical and distinctive design future.

That’s the takeaway. How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

Objectives should always complete the statement ‘I want to …’. What do you want to do ?

It’s about …

The what is the substance of your presentation – the building blocks, all the facts and figures that tell the audience ‘It’s about …’.

Back to our designer. The move away from petrol and diesel will allow a complete rethink of car design. The electric power unit and battery can lie under the car’s floor, freeing up all the space taken up by the conventional engine. And then there are all the issues around emission-free, autonomous vehicles in the ‘smart’ cities of the future.

When you’re planning, it can be helpful to get all the information out of your head and onto the page, using a mind map , like the example below (for a talk on UK transport policy).

This is an effective way of unlocking everything you know (or still need to do more research on). Start with your main topic, then keep asking yourself questions (like who, what, when, where, how and why) to dig into all the aspects.

Mind map with the topic of ‘UK transport policy at the centre. Arrows point out to six bubbles with the labels ‘Who’, ‘When’, ‘Why’, ‘How’, ‘What’ and ‘Where’. More arrows point out from each of these bubbles to explore related points in each area, and still more arrows from some of those points to expand further. The information reads:

• Special interests / NGOs
• Need for clear government direction
• What industry will do
• R&D spend
• What industry is doing
• Congestion [this leads to the sub-point ‘Wasted time and money’]
• More pollution
• More congestion
• More wasted time and money
• Climate change
• Road pricing
• Legislation
• Working together
• New technology
• Exports/revenue
• Social policy
• Rest of world
• Emerging economies

Once you’ve got it all out on the page, you can identify which parts actually belong in your presentation. Don’t try to include every last detail: audiences don’t want to process piles of information. They are more interested in your ideas and conclusions.

Now let’s put all this research and planning into a structure.

2. How to structure your presentation

On 28 August 1963, Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in Washington DC and delivered one of the most powerful speeches in history: ‘I have a dream’.

He was the leader of the civil rights movement in the US and his audience that day numbered in the hundreds of thousands. His goal was to inspire them to continue the struggle.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your structure. This will be the backbone of your presentation, giving it strength and direction.

Explain in a logical sequence

When you explain, you add to people’s knowledge to build the key idea. But ask yourself, what does this audience already know?

If you’re an astrophysicist talking to an audience of your peers, you can use terms and concepts you know they’ll be familiar with. If you’re explaining black holes to Joe Public, you can’t do that. Typically, you’ll have to use simple analogies to keep the audience with you (‘Imagine you’re in a huge dark room …’).

Whether it’s black holes or new software, good explanations start with what we know and then build on that understanding, step by step, layer by layer. The audience will stay with you if they can follow your logic and you can help this with linking comments – ‘Building on that … ‘, ‘This means …’, ‘To illustrate that, I’ve always found …’.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your presentation's structure. @EmphasisWriting Share on X

We need to change

If you’re writing a persuasive presentation, you also need to follow a particular sequence.

Whether you’re writing a pitch for a prospective customer or making research-based recommendations to a client, you follow the same structure. That structure is the Four Ps . It’s a powerful way of leading your audience’s thinking.

Start with the current situation – where you are now ( position ). Explain why you can’t stay there, so the audience agrees things have to change ( problem ). Suggest up to three credible ways you can address the issue ( possibilities ). Then decide which one is the optimum solution ( proposal ).

Three is a magic number for writers – not too many, not too few. But there may be one standout possibility, in which case you go straight to it ( position, problem, proposal ).

Think about how the pandemic has profoundly changed our working lives. Towns and cities are full of offices that people used to commute to. But to maintain social distancing, we’ve been encouraged to work from home where possible and to stay away from public transport.

At some point, decision-makers within organisations will have to make a call – or share a recommendation – about what to do long term. Should we go back to the office, stay at home or combine the two?

If we had to present on this choice using the Four Ps structure, we could outline the pros and cons of each possibility and then make a push for the one we recommend above the others. Or we could join the likes of Google and Twitter and simply propose purely remote working well into the future.

I have a dream

A presentation that inspires is about the future – about what could be. Scientists inspire children to follow careers in astronomy or physics with their passion and stunning visuals. Designers re-energise companies with their radical, exciting visions. Business leaders convince their staff that they really can turn things around.

An audience watching an inspirational presentation is not going to take away lots of facts and figures. What’s important is their emotional and intellectual engagement with the speaker, their shared sense of purpose. One way to build that engagement is with your structure.

From dark to light

The most inspiring presentations are so often born of shared struggle. On 13 May 1940, Winston Churchill addressed the British parliament – and the British people listening on their radios – in the darkest days of the Second World War.

He was brutally realistic in his assessment of the current position: ‘We have before us many, many long months of struggle and of suffering.’ He then set out his policy: ‘To wage war by sea, land and air, with all our might … against a monstrous tyranny’, and the prize: ‘Victory, however long and hard the road may be.’

In difficult situations, audiences immediately see through false hope and empty rhetoric. They want honest acknowledgement, and the determination and clear strategy to lead them to the future.

We can imagine how the same structure could show up in a more business-related context:

‘I’m not going to sugar-coat the figures. We have to change to save jobs and secure our future. There will be dark days and sacrifices along the way, but what’s the hardest part of any turnaround? It’s getting started. To do that, we all need to keep asking two fundamental questions: where can we improve, how can we improve? And if we push hard enough and if we’re utterly relentless, change will come and our momentum will build.’

Are you going to appeal to your audience’s

• habits of thought (current beliefs)?

If your recommendations run counter to their current beliefs, try appealing to their emotions.

3. Writing your presentation script

You don’t have to write a script. Some people put a few PowerPoint slides together and wing it; others make do with bullets on a smartphone, laptop or cue cards. It depends on the event and the presenter.

Writing a full script takes time, but if it’s a very important presentation and you might use it again – perhaps to appeal for investment – it will be worth it.

Some people will write a full script because the company or organisation that’s commissioned a presentation will want to see a copy well ahead of the event (often for legal reasons). Others will write the script, edit it down to the required time and then edit it down again to bullets or notes.

If the presentation is to a small audience, your notes or bullets will suit a more conversational approach. There are no rules here – see what works best for you. But what you must do is know your subject inside out.

To write clearly, you must think clearly and a full script will expose the areas that aren’t clear – where an explanation needs strengthening, for example, or where you should work on a transition.

Timing is everything

A full script also helps with working out timing, and timing is crucial. TED talks, for example, have a strict 18-minute limit, whether in front of an audience or online. That’s short enough to hold attention, but long enough to communicate a key idea. (The ‘I have a dream’ speech lasted 17 minutes 40 seconds and it changed the world.)

It takes a very skilled presenter to go much over 30 minutes. If you are taking questions during or after your presentation , however, it’s fine to build in extra time.

Imagine you’re writing your presentation in full and your slot is 20 minutes. On an A4 page with a 14-point Calibri font and 1.5 line spacing, that will equate to about 10 pages.

You can also divide the page in two, with slides on the left and text on the right (or vice versa). Then you can plan your words and visuals in parallel – and that will be roughly 20 pages.

Script page with a slide on the left-hand side and text on the right. The slide has the heading ‘What is your purpose?’ and has a photo of a smiling person at a whiteboard mid-presentation. The text on the slide reads:

Do you want to:

• do a combination of all three?

The notes next to the slide read:

How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

The most powerful key on your keyboard – Delete

Use these numbers as your goal, but your first draft will probably be longer. That’s when you start deleting.

Be ruthless. Anything not adding to the story must go, including those anecdotes you’ve been telling for years ( especially those anecdotes). It’s not about what you want to tell the audience, it’s about what they need to hear.

Don’t feel you have to include every single issue either. Dealing with two or three examples in some detail is far better than saying a little bit about many more.

And interpret visual material you’re displaying rather than describing it, just as you wouldn’t repeat the text that’s on the screen. The audience can see it already.

It’s a conversation

Be yourself – don’t write a script that’s not in your style. We want the real you, not a supercharged version.

Some people are naturals when it comes to presenting – which can mean they’ve learned how to draw on their authentic strengths.

Sir David Attenborough is a great example. He has a wide-ranging knowledge of the natural world. He has an infectious passion and enthusiasm for his subject. And most importantly, he doesn’t lecture the camera: he talks naturally to his audience (and he’s now using Instagram to inspire new generations).

You can take a cue from Sir David and make your presentation style your own. Knowing your own strengths and really understanding your why will help you speak with purpose and passion.

And aim to speak naturally. Use conversational, inclusive language. That means lots of personal pronouns ( I believe, we can) and contractions ( Don’t you wonder …, you’re probably thinking …).

Sir David Attenborough introduces his new series, Our Planet at its premiere. He builds up our awareness by layering information alongside arresting statistics. These are framed simply, in relatable terms (‘96% of mass on the planet is us …’), so we easily grasp their shocking significance. He also uses ‘we’ and ‘us’ a lot to underline how this environmental emergency affects us all on ‘the planet we all call home’.

Finding the right words

Imagine you’re talking to someone as you write. And try saying the words out loud – it’s a good way to catch those complex, overlong sentences or particular words that will be difficult to say.

Presentations are not reports that can be reread – the audience has to understand what you are saying in the moment . Don’t leave them wondering what on earth you’re talking about, as they will only fall behind.

So avoid using long or complex words, or words you wouldn’t hear in everyday conversation (if your everyday conversation includes ‘quarks’ and ‘vectors’, that’s fine). And beware of jargon – it can exclude the audience and it quickly becomes clichéd and outdated.

Here are some more hints and tips on how to write effectively for speaking:

Syntax (word order): Disentangle your thoughts and arrange the words in your sentences to be simple and logical. Often, complex syntax shows up when the main point is getting lost inside excess information (or that the speaker is unsure what their main point is).

Pace, rhythm and tone: Varying the pace, rhythm and tone of sentences makes both the speaking and listening experience far more enjoyable.

Make sure the stress falls on the most important words. For example, ‘To be or not to be ‘ (where the stress rises and falls on alternate words) or ‘I have a dream ‘ (where the stress falls on the final word).

Vary the length of sentences and experiment with using very short sentences to emphasise a point.

Play with rhythm by arranging words in pairs and trios. Saying things in threes gives a sense of movement, progression and resolution: Going, going … gone . Saying words in pairs gives a more balanced tone (‘courage and commitment’, ‘energy and effort’) or a sense of tension between the words (‘war and peace’, ‘imports and exports’).

Analogies: Good analogies can work well in presentations because they paint vivid pictures for the audience. The best way to do it is to use either a simile (‘It wasn’t so much a dinner party, more like feeding time at the zoo’) or a metaphor (‘He was the fox and the company was the henhouse’).

Alliteration: This means using two or more words that start with the same sound, like ‘big and bold’, ‘sleek and shiny’ or ‘key components’. On the page alliteration may look contrived, but it can effectively highlight important phrases in a presentation.

Words to avoid: Be careful about using clichés like ‘pushing the envelope’, ‘playing hardball’ and ‘thinking outside the box’. And think carefully about using any word that ends with -ism, -ise, -based, -gate, -focused and -driven.

Be careful with humour too: don’t write jokes unless you can naturally tell them well. Keep the tone light if it fits the occasion, but a badly told joke can be excruciating.

4. How to start your presentation

People tend to remember beginnings and endings the most, so make sure your opening and conclusion are both strong.

You have about a minute to engage an audience. You want them to be intrigued, to want to know more, to come slightly forward in their seats. If you only learn one part of your presentation by heart, make it that minute.

A quick ‘thank you’ is fine if someone has introduced you. A quick ‘good morning’ to the audience is fine too. But don’t start thanking them for coming and hoping they’ll enjoy what you have to say – you’re not accepting an Oscar, and they can tell you what they thought when it’s over. Get straight down to business.

There are four basic types of introduction which will draw your audience in:

• News – ‘Positive Covid-19 tests worldwide have now reached …’
• Anecdotal – ‘About ten years ago, I was walking to work and I saw …’
• Surprise – ‘Every five minutes, an American will die because of the food they eat.’
• Historical – ‘In 1800, the world’s population was one billion. It’s now 7.8 billion.’

You can interpret these beginnings in any number of ways. If you were to say, ‘I have an admission to make …’, we will expect a personal anecdote relating to your main theme. And because you’re alone in front of us, it’s playing on your vulnerability. We’re intrigued straight away, and you’ve established a good platform for the rest of the presentation.

You can also combine these techniques. The historical beginning creates a sense of movement – that was then and this is now – as well as a surprising fact. It may prompt a thought like, ‘Wow, where’s this going?’ And you can trade on this with your own rhetorical question: ‘What does this mean for everyone in this room? It’s not what you think …’.

As well as setting up your story, you need to quickly reassure the audience they’re in safe hands. One way to do that is to give them a map – to tell them where you’re going to take them and what they’re going to see along the way.

Then you’re starting the journey together.

5. How to end your presentation

Your ending is what you want the audience to take away: your call to action, your vision of the future and how they can contribute.

If your presentation is online or to a small group in a small room, your ending is not going to be a battle cry, a call to man the barricades – that would be totally inappropriate. But equally don’t waste it with something flat and uninspiring.

Here are four effective ways to end your talk (like the intros, you can combine them or come up with your own):

• Predict the future – ‘So what can we expect in the next ten years? …’
• Quotation – ‘As our chief exec said at the meeting yesterday, …’
• Repeat a major issue – ‘We can’t carry on with the same old same old.’
• Summarise – ‘Continuous improvement isn’t our goal. It’s our culture.’

Predicting the future fits well with a historical beginning – it completes the arc of your presentation.

If you end with a quotation, make sure it’s relevant and credible – it has to be an authoritative stamp.

Repeating a major issue means pulling out and highlighting a major strand of your presentation, while summarising is about encapsulating your argument in a couple of sentences.

Your ending can also be a change of tone, perhaps signalled by the single word ‘Finally …’. It’s the audience’s cue to come slightly forward again and pay close attention.

As with your opening, it will have more impact if you’ve learned your ending – put down your notes, take a couple of steps towards the audience and address them directly, before a simple ‘Thank you.’

6. Creating your PowerPoint slides

We’ve all been there – watching a seemingly endless, poorly designed slide deck that’s simply restating what the presenter is saying. So common is this tortuous experience that there’s a name for it: Death by PowerPoint. But it doesn’t have to be like this.

Do you need slides at all?

As with your script, the first thing you should ask is ‘Do I actually need this?’ In 2019, Sir Tim Berners-Lee gave the Richard Dimbleby lecture for the BBC. He spoke for about 40 minutes with no autocue (he’d memorised his script) – and no speaker support.

This is a uniquely powerful form of presentation because the audience’s attention is totally focused on that one person. The call to action at the end of a presentation and delivering bad news are also best done without visuals.

Visual support

But if they’re well-judged and relevant, slides or other visuals can add enormously to a presentation – whether it’s photography, video or the ubiquitous PowerPoint. There are, however, two things everyone should know about PowerPoint in particular:

• It’s incredibly versatile and convenient.
• In the wrong hands, it can be unbearably tedious.

Your PowerPoint slides should not essentially be your cue cards projected onto a screen. They shouldn’t be packed margin to margin with text or full of complex diagrams.

If the presentation is live, the audience has come to watch you, not your slide deck. Online, the deck may have to work harder to sustain visual interest.

As with the script, keep your finger poised over that Delete key when you’re putting the deck together.

How many slides?

There’s no hard-and-fast rule about how many slides you should use, but think in terms of no more than one or two a minute on average. And don’t use more than a couple of short video inserts in a 20-minute presentation.

You might have a section where you show a few slides in a sequence or hold a single slide for a couple of minutes, which is fine. Varying the pacing helps to keep a presentation moving.

Optimise for psychology

As self-professed presentation aficionado David JP Phillips notes in his TEDx talk , people – and that includes your audience – have terrible working memories. If you don’t account for this fact in your slides, your talk will not have a lasting impact. In fact, most of it will be forgotten within around 30 seconds.

To counter this effect, David identifies five key strategies to use when designing your PowerPoint:

• Only have one message per slide: more than that and you’re splitting your audience’s attention.
• Don’t use full sentences on slides, and certainly don’t imagine you can talk over them if you do. People trying to read and listen at the same time will fail at both and absorb nothing. Move your running text into the documentation section instead, and keep the slide content short and sweet.
• People’s focus will be drawn to the biggest thing on the slide. If your headline is less important than the content below it, make the headline text the smaller of the two.
• You can also direct people’s attention using contrast. This can be as simple as guiding their point of focus by using white text (on a dark background) for the words you want to highlight, while the surrounding text is greyed out.
• Including too many objects per slide will sap your audience’s cognitive resources. (Your headline, every bullet, any references, even a page number each count as an object.) Include a maximum of six objects per slide and viewers will give a mental sigh of relief. This will probably mean creating more slides overall – and that’s fine.

More Powerpoint and visual aid tips

Here are a few more guidelines for creating your visual aids:

• Never dive into PowerPoint as job one in creating your presentation. Work out your talk’s structure (at least) before designing your slide deck. Making a genuinely effective PowerPoint requires that you know your subject inside out.
• List any visuals you’ll need as you prepare your script. That terrific photo you saw recently could be difficult to track down, and you might need permission and to pay to use it.
• It bears repeating: keep each slide to one key idea.
• Use the build effect of adding one bullet at a time (or use the contrast trick above) and try not to use more than three bullets per frame (or six objects overall).
• Strip each bullet to the bare minimum – no articles (‘a’, ‘an’ and ‘the’), no prepositions (‘in’, ‘at’, ‘to’ etc) and cut right back on punctuation.
• Every word that’s not there for a reason has to go. Delete, delete, delete.

‘Extra’ slides

• Use a ‘walk-in’ slide. Rather than have the audience arrive to a blank screen, this tells them who you are and your presentation’s title.
• Use occasional holding slides in between those with more content – perhaps an image but no text. They give the audience a visual rest and put the focus back on you.
• A plain white background might look fine on a computer monitor, but it will be glaring on a big screen. Invert the norm with a dark background, or use shading or ‘ghosted’ images to break up backgrounds and add visual interest.
• Some colours work better than others on-screen. Blues and greys are soft and easy on the eye. Red is a no-no, whether for backgrounds or text. And if you stick with a light background, favour a more subtle dark grey over black for the text.
• Use sans serif fonts (like Arial, Helvetica or Calibri) and think about point size – make sure it’s easily legible.
• Only use upper case where absolutely necessary.

Images and data

• Photos work well full screen, but they also really stand out well on a black background.
• Make sure your charts and graphics aren’t too complex. The dense information that’s fine on the page will not work on-screen – it’s too much to take in. Graphs behind a TV newsreader are often reduced to a single line going dramatically up or down.
• Don’t present data or graphs and expect them to speak for themselves. You need to find the story and significance in the data and present that .

And finally

• Proofread, proofread, proofread – or risk standing in front of an embarrassing spelling mistake.

Technical check

• Check what laptop they’re using at your venue. If you’ve written your deck on a PC, run it on a PC (and, of course, the same rule applies if you’ve used a Mac).
• If you’ve emailed your presentation to the venue, take a USB copy along as back-up.
• If you’re presenting online, check which platform you’ll be using and get comfortable with it. If someone else will be hosting the event, make sure you arrange a time for a rehearsal, especially if there will be a producer.

7. Delivering your presentation

You’ve put a lot of time and effort into preparing your presentation and now you’ve come to the sharp end – it’s time to stand and deliver.

Run it through

You don’t have to rehearse, but most presenters do and for good reason – it catches weak points and awkward transitions. And, crucially, it bolsters confidence.

Read your script or go through your bullets aloud – it will help to settle your nerves. If you use colleagues as a dummy audience, you can do a sense check too: ‘Does that bit work?’ ‘Have I explained it clearly?’ ‘Do you get the big picture?’ And rehearsing out loud will catch those words and sentences you thought you could say but can’t.

The more you rehearse, the more familiar and natural the presentation will become. Rehearse the technical side too – where the video is going to come in, how you’re going to vary your pace and tone to maintain interest.

Try speaking slightly more slowly than you would normally so the audience catches every word, and don’t be afraid to pause now and again. It gives a breathing space for you and the audience.

Connect with your audience

When you deliver your presentation for real, establish eye contact with the audience, just as you would in a conversation. In a small room with a small audience, talk to individuals. In a larger space, don’t talk to the first couple of rows and ignore the rest – include everyone.

And if you stumble over your words here or there, carry on and don’t dwell on it – you’ll lose your concentration. Audiences are generally forgiving and they might not even notice.

Each audience is unique: they react differently in different places. And although tomorrow might be the tenth time you’ve done the same presentation, it will be the first time this audience sees it. Your duty is to keep it fresh for them.

A final point

This is your presentation – you’re in control and the audience needs to feel they’re in safe hands.

It’s perfectly natural to feel nervous , but it’s the thought of doing it that’s the worst bit. Once you get going – and especially when you sense the audience is with you – the nerves will start to disappear. Try to enjoy it. If you enjoy it, it’s far more likely the audience will too.

And remember: everyone wants you to do well.

8. How to present online

Taking to Zoom or another online platform to present was once the exception. These days, online presenting is as essential a skill as presenting in person.

The switch to online can be nerve-wracking and cause even usually skilled presenters to falter. But there’s no need for that to happen.

Indeed, all of the advice we’ve talked about on preparing, structuring and writing for in-person presenting is equally relevant for your online delivery. You just need to be ready for the unique challenges that remote presentations pose.

An obvious one is that while you still have an audience, it will probably be muted and possibly even unseen (if webcams are switched off). This makes it far more difficult to gauge audience reaction, and if the event is pre-recorded, there might not be any at all – at least not immediately. Clapping and laughing emojis are not quite like the real thing.

Keep eye contact

But although your audience may be many miles away, there are still ways you can – and should – create a sense of connection with them. Your presentation will have much more impact if you do.

Whether the event is live or recorded, at least start with your webcam on (unless you really can only use slides). If it’s an option and feels appropriate, consider keeping your camera on throughout – remember, you are the presentation as much as any visuals.

If you will be on display, make sure you know where your webcam’s lens is and at key moments of your talk look directly into it – and out at your audience – to punctuate those points.

And don’t look at a second screen to cue up your PowerPoint – viewers will think your attention is wandering.

Engage your online audience

Being an engaging speaker is always important, but remember that the online world is already a place we associate with distraction. It’s also easier for a viewer behind their laptop to disguise their wandering attention than it would be for one in an auditorium or boardroom.

This isn’t to say your audience don’t want to give you their attention. But it is more important than ever to keep your presentation sharp and concise. Revisit your structure, your script or cue cards and your slides. Take a really critical eye to it and (as always) delete, delete, delete anything that’s not directly relevant.

If it works for your format, you can look at making your presentation interactive. You can then break the content into short segments, interspersed with comment, polls, questions and discussion. The variety will be a welcome change for your viewers.

Your visuals are part of what will keep people with you – along with the interplay you create between you and them. This means following the best-practice guidance we covered earlier is even more important.

Using Zoom for your presentation? Master the art of online delivery through this simple mix of set-up, delivery and technical tricks @EmphasisWriting Share on X

Modulate your voice

Your tone of voice is extremely important here because presenting online is like radio with pictures. When people say ‘You have a great voice for radio’ what they mean is that it’s easy to listen to, often because you’re using quite a low-pitched, warm and relaxed register.

Listen to voices on the radio and voiceovers and identify the ones you particularly enjoy. What do you like about them? Why do you enjoy some voices and not others?

A flat, unmodulated voice, for instance, is difficult to listen to for long periods (and isn’t likely to inspire anyone).

Experiment with intentionally adding energy to your voice, as internet audio can have a dulling effect. As our trainer Gary Woodward puts it: ‘Turn up the enthusiasm dial even higher than you think, to make sure it comes through.’ And always vary your pace and tone as you would in a normal conversation.

And if it suits the tone of your talk, smile now and again. Smiling is contagious, and people will hear it in your voice even if they can’t see you.

Perfect your transitions

One of the other key challenges of remote presentations is that you have another layer of technology to wrestle with: sharing your PowerPoint online.

This means that many presentations begin with the popular catchphrase ‘Can you see my screen?’

This can also cause many presenters to stumble through their transitions, making the links between their slides clunky. And while remote audiences may be forgiving, for a slick presentation it’s best to prevent these sort of fumbles.

Naturally, practice plays a part here. But you can also give yourself the advantage with your set-up.

Dave Paradi from Think Outside the Slide explains one great way of setting up Zoom so you can smoothly cue up and run your slide deck – and be certain what’s being displayed.

You’ll even be able to see the rest of your screen (but the audience won’t). As you’ll be able to see what’s coming up, your transitions can also be seamless.

The trick is to use one of Zoom’s advanced settings after you hit ‘Share screen’, to share only a portion of your screen:

Advanced screensharing options pop-up box in Zoom, with the options ‘Portion of Screen’, ‘Music or Computer Sound Only’ and ‘Content from 2nd Camera’. The ‘Portion of Screen’ option is highlighted in blue.

This will give you a frame you can move to the part of the screen you want the audience to see.

Put your PowerPoint slides into ‘presenter view’ before launching the screenshare. Then you’ll be able to see the upcoming slides and your notes throughout, and your animations (like build slides) will work as normal.

Zoom’s ‘portion of screen’ setting in action

Presenter view in PowerPoint, with the current displayed slide on the left and the upcoming slide displaying smaller on the right, with notes below it. There is a notification saying ‘You are screen sharing’ at the top and a sharing frame positioned around the current slide.

The other part of the trick? Set it up in advance shortly before you’re due to speak. Once you’re happy with the set up, you can stop sharing until it’s time to kick off your talk. When you return to ‘Share screen’ again, it will reopen the frame in the same place.

Dave shows you the process in this video:

Five practical tips for a truly professional online presentation

You’re happy with the content of your talk, you’ve ruthlessly streamlined your slides and mastered your radio voice. Now just make sure you cover these crucial practicalities for a polished presentation:

1. Create a good space Make sure you have your environment well set up:

• Keep the background on display as tidy and minimalist as possible – a plain wall or backdrop is great, if you can.
• Manage and minimise background noise (shut the window, ensure your phone’s on silent, put the cat out, make sure someone’s watching the kids in another room – whatever it takes).
• Check your lighting: have your light source in front of you, not behind you (or you’ll be in shadow).
• Set up your computer or device at eye level so that you are well-framed and facing it straight on – avoid looming above it while providing a lovely view into your nostrils.

2. Think about your appearance Dress in the same way you would if the presentation were in person, and judge your choice of attire based on the formality of the event and your audience.

3. Practise! Run through the presentation and rehearse the technical side. Practise your transitions, including the initial cueing up of your slides (perhaps using the Zoom tip above), so that you can be confident in doing it all smoothly.

4. Be primed and ready Log in early on the day of your talk. Check all your tech is working, get your headset on and ensure everything is set up well ahead of time. This will save any last-minute issues (and stress) and means you can hit the ground running.

5. Stand and deliver Even online, consider giving your presentation standing up, if you can do so comfortably (adjusting your device or webcam accordingly). This may put you more into a presenting frame of mind and will differentiate you from most remote presenters.

Are you still there?

Live audiences have a group dynamic – as soon as a few people start laughing it becomes infectious and the others join in. It’s naturally different online. But that doesn’t have to throw you.

You might not get that immediate feedback, but don’t overcompensate and feel you have to win them back.

Yes, it’s often more difficult to gauge an audience’s reaction online – especially if their audio is muted and their webcams off. Yes, this can be daunting. But they are still out there listening. You may or may not hear (or see) laughter, but they could still be smiling and very interested in what you have to say. Have faith in your own content. Whatever form your delivery will take, keep coming back to your purpose and message for giving this talk – and keep considering the people you’ll be talking to. Whether the address will be online or in person, it is keeping this focus which is the key to every powerful presentation.

Ready to learn even more? Work one-to-one on your presentation-writing skills with one of our expert trainers or join our scheduled presentation-writing courses . If your team are looking to upskill, we also offer tailored in-house training . And if fear of presenting is holding your team back, check out our in-house course The reluctant presenter .

Image credit: lightpoet / Shutterstock

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These days he's one of Emphasis' top business-writing trainers, but in previous career lives Jack has written for many public and private sector organisations. He has an in-depth knowledge of the engineering and manufacturing sectors, particularly the UK automotive industry. As the lead scriptwriter for chairmen and CEOs, he has been responsible for proposals, pitches and reports as well as high-profile speeches and global product launches.

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• Interactive Presentation

How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

Jane Ng • 05 April, 2024 • 9 min read

Is it difficult to start of presentation? You're standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we'll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let's dive in!

Table of Contents

What is a presentation , what should be in a powerful presentation.

• How To Write A Presentation Script
• How to Write A Presentation Introduction 

Key Takeaways

Tips for better presentation.

• How to start a presentation
• How to introduce yourself

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

Presentations are all about connecting with your audience. 

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you've got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve. 

• In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches. 
• In educational settings, presentations are a go-to for teaching or delivering engaging lectures. 
• For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

• Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience's attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
• Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
• Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes. 
• Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic. 
• Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script: 

1/ Understand Your Purpose and Audience

• Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
• Identify your target audience and their knowledge level, interests, and expectations.
• Define what presentation format you want to use

2/ Outline the Structure of Your Presentation

Strong opening.

Start with an engaging opening that grabs the audience's attention and introduces your topic. Some types of openings you can use are: 

• Start with a Thought-Provoking Question: "Have you ever...?"
• Begin with a Surprising Fact or Statistic: "Did you know that....?"
• Use a Powerful Quote: "As Maya Angelou once said,...."
• Tell a Compelling Story : "Picture this: You're standing at...."
• Start with a Bold Statement: "In the fast-paced digital age...."

Main Points

Clearly state your main points or key ideas that you will discuss throughout the presentation.

• Clearly State the Purpose and Main Points: Example: "In this presentation, we will delve into three key areas. First,... Next,... Finally,.... we'll discuss...."
• Provide Background and Context: Example: "Before we dive into the details, let's understand the basics of....."
• Present Supporting Information and Examples: Example: "To illustrate...., let's look at an example. In,....."
• Address Counterarguments or Potential Concerns: Example: "While..., we must also consider... ."
• Recap Key Points and Transition to the Next Section: Example: "To summarize, we've... Now, let's shift our focus to..."

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: "As we conclude our presentation, it's clear that... By...., we can...."

3/ Craft Clear and Concise Sentences

Once you've outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling. 

• Example: "As you can see from this graph,... This demonstrates...."

5/ Include Engagement Techniques

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls, or encouraging participation. You can also spin more funs into group, by randomly dividing people into different groups to get more diverse feedbacks!

6/ Rehearse and Revise

• Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
• Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

More on Script Presentation

How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it's crucial to focus on editing and refining the most critical element—the opening of your presentation - the section that determines whether you can captivate and retain your audience's attention right from the start. 

Here is a guide on how to craft an opening that grabs your audience's attention from the very first minute: 

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience's attention.

For example, Topic: Work-life balance

"Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that's exactly what we'll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it's vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we'll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being. 

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let's get started!"

🎉 Check out: How to Start a Presentation?

Whether you're a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation's impact. With AhaSlides, you can use live polls , quizzes , and word cloud to turn your presentation into an engaging and interactive experience. Let's take a moment to explore our vast template library !

Frequently Asked Questions

How to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script: Understand Your Purpose and Audience Outline the Structure of Your Presentation Craft Clear and Concise Sentences Use Visual Aids and Supporting Material Include Engagement Techniques Rehearse and Revise Seek Feedback

How do you start a presentation? 

You can start with an engaging opening that grabs the audience's attention and introduces your topic. Consider using one of the following approaches: Start with a Thought-Provoking Question: "Have you ever...?" Begin with a Surprising Fact or Statistic: "Did you know that....?" Use a Powerful Quote: "As Maya Angelou once said,...." Tell a Compelling Story : "Picture this: You're standing at...." Start with a Bold Statement: "In the fast-paced digital age...."

What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts: Introduction: Capturing the audience's attention, introducing yourself, stating the purpose, and providing an overview. Main Body: Presenting main points, evidence, examples, and arguments. Visual Aids: Using visuals to enhance understanding and engage the audience. Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action. Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

A writer who wants to create practical and valuable content for the audience

Tips to Engage with Polls & Trivia

More from AhaSlides

How to Start a Presentation: 5 Templates and 90 Example Phrases

Starting a presentation effectively means capturing your audience’s attention from the very beginning. It’s important because it sets the tone for the entire presentation and establishes your credibility as a speaker.

Effective Openers: 5 Templates

Your presentation’s beginning sets the stage for everything that follows. So, it’s important to capture your audience’s attention right from the start. Here are some tried-and-true techniques to do just that.

1. Storytelling Approach

When you start with a story, you tap into the natural human love for narratives. It can be a personal experience, a historical event, or a fictional tale that ties back to your main point.

Example Introduction Template 1:

“Let me tell you a story about…”

Example : “Let me tell you a story about how a small idea in a garage blossomed into the global brand we know today.”

2. Quotation Strategy

Using a relevant quote can lend authority and thematic flavor to your presentation. Choose a quote that is provocative, enlightening, or humorous to resonate with your audience.

Example Introduction Template 2:

“As [Famous Person] once said…”

Example : “As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.'”

3. Questioning Technique

Engage your audience directly by opening with a thoughtful question. This encourages them to think and become active participants.

Example Introduction Template 3:

“Have you ever wondered…”

Example : “Have you ever wondered what it would take to reduce your carbon footprint to zero?”

4. Statistical Hook

Kick off with a startling statistic that presents a fresh perspective or underscores the importance of your topic.

Example Introduction Template 4:

“Did you know that…”

Example : “Did you know that 90% of the world’s data was generated in the last two years alone?”

5. Anecdotal Method

Share a brief, relatable incident that highlights the human aspect of your topic. It paves the way for empathy and connection.

Example Introduction Template 5:

“I want to share a quick anecdote…”

Example : “I want to share a quick anecdote about a time I experienced the customer service that went above and beyond what anyone would expect.”

How to Start a Powerpoint Presentation: 45 Example Phrases

Starting a PowerPoint presentation effectively can captivate your audience and set the tone for your message. The opening phrases you choose are important in establishing rapport and commanding attention. Whether you’re presenting to colleagues, at a conference, or in an academic setting, these phrases will help you begin with confidence and poise:

• 1. “Good morning/afternoon/evening, everyone. Thank you for joining me today.”
• 2. “Welcome, and thank you for being here. Let’s dive into our topic.”
• 3. “I’m excited to have the opportunity to present to you all about…”
• 4. “Thank you all for coming. Today, we’re going to explore…”
• 5. “Let’s begin by looking at the most important question: Why are we here today?”
• 6. “I appreciate your time today, and I promise it will be well spent as we discuss…”
• 7. “Before we get started, I want to express my gratitude for your presence here today.”
• 8. “It’s a pleasure to see so many familiar faces as we gather to talk about…”
• 9. “I’m thrilled to kick off today’s presentation on a topic that I am passionate about—…”
• 10. “Welcome to our session. I’m confident you’ll find the next few minutes informative as we cover…”
• 11. “Let’s embark on a journey through our discussion on…”
• 12. “I’m delighted to have the chance to share my insights on…”
• 13. “Thank you for the opportunity to present to such an esteemed audience on…”
• 14. “Let’s set the stage for an engaging discussion about…”
• 15. “As we begin, I’d like you to consider this:…”
• 16. “Today marks an important discussion on a subject that affects us all:…”
• 17. “Good day, and welcome to what promises to be an enlightening presentation on…”
• 18. “Hello and welcome! We’re here to delve into something truly exciting today…”
• 19. “I’m honored to present to you this comprehensive look into…”
• 20. “Without further ado, let’s get started on a journey through…”
• 21. “Thank you for carving time out of your day to join me for this presentation on…”
• 22. “It’s wonderful to see such an engaged audience ready to tackle the topic of…”
• 23. “I invite you to join me as we unpack the complexities of…”
• 24. “Today’s presentation will take us through some groundbreaking ideas about…”
• 25. “Welcome aboard! Prepare to set sail into the vast sea of knowledge on…”
• 26. “I’d like to extend a warm welcome to everyone as we focus our attention on…”
• 27. “Let’s ignite our curiosity as we begin to explore…”
• 28. “Thank you for your interest and attention as we dive into the heart of…”
• 29. “As we look ahead to the next hour, we’ll uncover the secrets of…”
• 30. “I’m eager to share with you some fascinating insights on…”
• 31. “Welcome to what I believe will be a transformative discussion on…”
• 32. “This morning/afternoon, we’ll be venturing into the world of…”
• 33. “Thank you for joining me on this exploration of…”
• 34. “I’m delighted by the turnout today as we embark on this exploration of…”
• 35. “Together, let’s navigate the intricacies of…”
• 36. “I’m looking forward to engaging with you all on the subject of…”
• 37. “Let’s kick things off with a critical look at…”
• 38. “Thank you for your presence today as we shine a light on…”
• 39. “Welcome to a comprehensive overview of…”
• 40. “It’s a privilege to discuss with you the impact of…”
• 41. “I’m glad you could join us for what promises to be a thought-provoking presentation on…”
• 42. “Today, we’re going to break down the concept of…”
• 43. “As we get started, let’s consider the significance of our topic:…”
• 44. “I’m thrilled to lead you through today’s discussion, which centers around…”
• 45. “Let’s launch into our session with an eye-opening look at…”

Starting a Presentation: 45 Examples

Connecting with the audience.

When starting a presentation, making a genuine connection with your audience sets the stage for a successful exchange of ideas. Examples:

• “I promise, by the end of this presentation, you’ll be as enthusiastic about this as I am because…”
• “The moment I learned about this, I knew it would be a game-changer and I’m thrilled to present it to you…”
• “There’s something special about this topic that I find incredibly invigorating, and I hope you will too…”
• “I get a rush every time I work on this, and I hope to transmit that energy to you today…”
• “I’m thrilled to discuss this breakthrough that could revolutionize…”
• “This project has been a labor of love, and I’m eager to walk you through…”
• “When I first encountered this challenge, I was captivated by the possibilities it presented…”
• “I can’t wait to dive into the details of this innovative approach with you today…”
• “It’s genuinely exhilarating to be at the edge of what’s possible in…”
• “My fascination with [topic] drove me to explore it further, and I’m excited to share…”
• “Nothing excites me more than talking about the future of…”
• “Seeing your faces, I know we’re going to have a lively discussion about…”
• “The potential here is incredible, and I’m looking forward to discussing it with you…”
• “Let’s embark on this journey together and explore why this is such a pivotal moment for…”
• “Your engagement in this discussion is going to make this even more exciting because…”

Building Credibility

You present with credibility when you establish your expertise and experience on the subject matter. Here’s what you can say to accomplish that:

• “With a decade of experience in this field, I’ve come to understand the intricacies of…”
• “Having led multiple successful projects, I’m excited to share my insights on…”
• “Over the years, working closely with industry experts, I’ve gleaned…”
• “I hold a degree in [your field], which has equipped me with a foundation for…”
• “I’m a certified professional in [your certification], which means I bring a certain level of expertise…”
• “Having published research on this topic, my perspective is grounded in…”
• “I’ve been a keynote speaker at several conferences, discussing…”
• “Throughout my career, I’ve contributed to groundbreaking work in…”
• “My experience as a [your previous role] has given me a unique outlook on…”
• “Endorsed by [an authority in your field], I’m here to share what we’ve achieved…”
• “The program I developed was recognized by [award], highlighting its impact in…”
• “I’ve trained professionals nationwide on this subject and witnessed…”
• “Collaborating with renowned teams, we’ve tackled challenges like…”
• “I’ve been at the forefront of this industry, navigating through…”
• “As a panelist, I’ve debated this topic with some of the brightest minds in…”

Projecting Confidence

• “I stand before you today with a deep understanding of…”
• “You can rely on the information I’m about to share, backed by thorough research and analysis…”
• “Rest assured, the strategies we’ll discuss have been tested and proven effective in…”
• “I’m certain you’ll find the data I’ll present both compelling and relevant because…”
• “I’m fully confident in the recommendations I’m providing today due to…”
• “The results speak for themselves, and I’m here to outline them clearly for you…”
• “I invite you to consider the evidence I’ll present; it’s both robust and persuasive…”
• “You’re in good hands today; I’ve navigated these waters many times and have the insights to prove it…”
• “I assure you, the journey we’ll take during this presentation will be enlightening because…”
• “Your success is important to me, which is why I’ve prepared diligently for our time together…”
• “Let’s look at the facts; they’ll show you why this approach is solid and dependable…”
• “Today, I present to you a clear path forward, grounded in solid experience and knowledge…”
• “I’m confident that what we’ll uncover today will not only inform but also inspire you because…”
• “You’ll leave here equipped with practical, proven solutions that you can trust because…”
• “The solution I’m proposing has been embraced industry-wide, and for good reason…”

Organizational Preview

Starting your presentation with a clear organizational preview can effectively guide your audience through the content. This section helps you prepare to communicate the roadmap of your presentation.

Outlining the Main Points

You should begin by briefly listing the main points you’ll cover. This lets your audience know what to expect and helps them follow along. For example, if you’re presenting on healthy eating, you might say, “Today, I’ll cover the benefits of healthy eating, essential nutrients in your diet, and simple strategies for making healthier choices.”

Setting the Tone

Your introduction sets the tone for the entire presentation. A way to do this is through a relevant story or anecdote that engages the audience. Suppose you’re talking about innovation; you might start with, “When I was a child, I was fascinated by how simple Legos could build complex structures, which is much like the innovation process.”

Explaining the Structure

Explain the structure of your presentation so that your audience can anticipate how you’ll transition from one section to the next. For instance, if your presentation includes an interactive portion, you might say, “I’ll begin with a 15-minute overview, followed by a hands-on demonstration, and we’ll wrap up with a Q&A session, where you can ask any questions.”

Practice and Preparation

Before you step onto the stage, it’s important that your preparation includes not just content research, but also rigorous practice and strategy for dealing with nerves. This approach ensures you present with confidence and clarity.

Rehearsing the Opening

Practicing your introduction aloud gives you the opportunity to refine your opening remarks. You might start by greeting the audience and sharing an interesting quote or a surprising statistic related to your topic. For example, if your presentation is about the importance of renewable energy, you could begin with a recent statistic about the growth in solar energy adoption. Record yourself and listen to the playback, focusing on your tone, pace, and clarity.

Memorizing Key Points

While you don’t need to memorize your entire presentation word for word, you should know the key points by heart. This includes main arguments, data, and any conclusions you’ll be drawing. You can use techniques such as mnemonics or the method of loci, which means associating each key point with a specific location in your mind, to help remember these details. Having them at your fingertips will make you feel more prepared and confident.

Managing Presentation Jitters

Feeling nervous before a presentation is natural, but you can manage these jitters with a few techniques. Practice deep breathing exercises or mindful meditation to calm your mind before going on stage. You can also perform a mock presentation to a group of friends or colleagues to simulate the experience and receive feedback. This will not only help you get used to speaking in front of others but also in adjusting your material based on their reactions.

Engagement Strategies

Starting a presentation on the right foot often depends on how engaged your audience is. Using certain strategies, you can grab their attention early and maintain their interest throughout your talk:

1. Encouraging Audience Participation

Opening your presentation with a question to your audience is a great way to encourage participation. This invites them to think actively about the subject matter. For instance, you might ask, “By a show of hands, how many of you have experienced…?” Additionally, integrating interactive elements like quick polls or requesting volunteers for a demonstration can make the experience more dynamic and memorable.

Using direct questions throughout your presentation ensures the audience stays alert, as they might be called upon to share their views. For example, after covering a key point, you might engage your audience with, “Does anyone have an experience to share related to this?”

2. Utilizing Pacing and Pauses

Mastering the pace of your speech helps keep your presentation lively. Quickening the pace when discussing exciting developments or slowing down when explaining complex ideas can help maintain interest. For example, when introducing a new concept, slow your pace to allow the audience to absorb the information.

Pauses are equally powerful. A well-timed pause after a key point gives the audience a moment to ponder the significance of what you’ve just said. It might feel like this: “The results of this study were groundbreaking. (pause) They completely shifted our understanding of…”. Pauses also give you a moment to collect your thoughts, adding to your overall composure and control of the room.

How should one introduce their group during a presentation?

You might say something like, “Let me introduce my amazing team: Alex, our researcher, Jamie, our designer, and Sam, the developer. Together, we’ve spent the last few months creating something truly special for you.”

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Writing an Exceptional Presentation Letter: Stand Out from the Competition

Have you ever experienced the pressure and anxiety that comes with writing a presentation letter? Crafting a compelling and effective presentation letter can be a challenging task. It's your first chance to make a good impression and stand out from the competition. In this article, we will explore the art of writing an exceptional presentation letter that will grab the attention of hiring managers and make them want to learn more about you.

Why is a Presentation Letter Important?

A presentation letter, also known as a cover letter, is a document that accompanies your resume when applying for a job. While your resume highlights your skills, experience, and qualifications, the presentation letter allows you to introduce yourself personally and express your interest in the position. It provides an opportunity to showcase your writing abilities and demonstrate your enthusiasm and fit for the role.

The Structure of a Presentation Letter

To ensure your presentation letter is well-structured, follow these essential sections:

Start your presentation letter with a professional header that includes your name, contact information, and the date. Make sure to address the letter to a specific person, if possible, rather than using a generic salutation.

2. Salutation

Begin your letter with a formal salutation, addressing the hiring manager or the person responsible for hiring. If you don't have a specific name, use a generic term such as "Dear Hiring Manager" or "Dear [Company Name] Team."

3. Introduction

In the first paragraph, introduce yourself and state the position you are applying for. Express your excitement about the opportunity and briefly mention how you learned about the job opening. This is your chance to grab the reader's attention and make them want to continue reading.

4. Body paragraphs

The body paragraphs should expand on your relevant skills, experiences, and achievements. You should tailor each paragraph to highlight why you are the perfect fit for the position. Use specific examples to demonstrate your capabilities and demonstrate how your qualifications align with the job requirements.

In the closing paragraph, summarize your key points and reiterate your interest in the position. Let the reader know that you are available for an interview and provide your contact information. Express gratitude for their time and consideration.

6. Signature

End your letter with a professional closing, such as "Sincerely" or "Best regards," followed by your full name typed out. Leave space for your handwritten signature if you are sending a printed letter.

Tips for Writing an Effective Presentation Letter

Now that you understand the structure of a presentation letter, let's explore some tips to help you craft a compelling and effective letter:

1. Personalize your letter

Avoid using generic templates and make an effort to tailor your letter to the specific company and position you are applying for. Research the company's values, goals, and culture, and highlight how your skills and experiences align with their needs.

2. Keep it concise and focused

Presentation letters shouldn't exceed one page, so keep your content concise and to the point. Avoid rambling or including irrelevant information. Focus on highlighting your most relevant qualifications and accomplishments.

3. Use a conversational tone

While your presentation letter should maintain a professional tone, it's essential to sound personable and approachable. Write in a conversational style, using personal pronouns and avoiding overly formal language. Engage the reader with active voice, short sentences, and rhetorical questions.

4. Showcase your achievements

Use specific examples to demonstrate your accomplishments and how you have contributed to previous roles or projects. Quantify your achievements whenever possible, using numbers and percentages to showcase your impact.

5. Proofread and edit

Ensure your letter is error-free by thoroughly proofreading it. Check for spelling and grammar mistakes, as well as formatting errors. Consider asking a friend or family member to review it as well, as a fresh pair of eyes may catch things you missed.

Writing an exceptional presentation letter is an essential step in the job application process. By following the structure and tips outlined in this article, you can create a compelling letter that grabs the attention of hiring managers and increases your chances of landing an interview. Remember to personalize your letter, keep it concise, and showcase your achievements. With a well-crafted presentation letter, you can make a strong first impression and stand out from the competition.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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How to write a letter

HOW TO WRITE A LETTER:  A GUIDE FOR TEACHERS AND STUDENTS

In this age of digital communication, writing letters is becoming something of a lost art. Emails and text messages can be sent instantly and for a fraction of the cost good old-fashioned snail mail can offer.

So, why bother teaching letter-writing at all? Well, though electronic ‘letters’ are often freer in formatting and language than physical letters, we can also apply letter-writing rules to electronic media. However, physical letters do offer some distinct benefits of their own too.

A WELL-WRITTEN LETTER CAN CHANGE THE WORLD.

Whilst we pride ourselves here on how to write a great essay, information report, or another text type that is primarily used in an educational setting, the ability to craft a powerful letter or email has literally changed people’s lives, altered the course of history and been the difference between life and death in some cases.

It can be the one opportunity to remove all the noise and confusion on any subject area and honestly tell someone how you feel straight from the heart.  Pen to paper.  

For whatever reason, a thousand emails, tweets, and likes will never have the same impact as a well-crafted handwritten letter.  Its very creation and existence show your reader how passionate and genuine about what it contains.

Letters fall under the transactional writing category; if you want to know more about transactional texts, be sure to check out our in-depth guide here.

COMPLETE LETTER WRITING UNIT FOR STUDENTS

Over 100 PAGES of engaging RESOURCES , various letter SAMPLES , LESSON PLANS and INTERACTIVE DIGITAL RESOURCES to teach your students how to write amazing LETTERS and EMAILS .

Teach this life skill with confidence through this excellent ALL-IN-ONE RESOURCE . No preparation is required.

3 REASONS TO TEACH LETTER WRITING

1. the personal touch: .

Those of us who grew up in an age before the internet got going will remember the excitement of waiting for and receiving a letter. Many of us will have had childhood pen pals we never met or received love letters from our teenage sweethearts. Maybe some treasured letters are still securely stored in a bedside drawer.

There is something extremely personal and intimate about the letter that email cannot capture. Letters are physical, and their increasing rarity makes them seem even more intimate today.

In this day and age, receiving a personally written letter is something a unicorn in communication terms. Students who know how to produce a well-crafted letter can use it to their advantage. For example, any business hiring manager will undoubtedly be numbed by the constant torrent of emails flooding their inbox.

That mailed resume accompanied by a handwritten letter that waits for them on their desk in the morning will surely stand out and secure an attentive read. The letter, in its various forms, is guaranteed to stand out and make an impact in an age where the vast majority of communication is digital.

3. Handwriting

Just as letter writing has declined in popularity, so too has the emphasis on well-developed handwriting skills. You can, if you wish, take the opportunity here to have the students work on their handwriting skills.

While students may protest that they can accomplish the task much quicker by word-processing, another benefit of handwriting a letter is that the speed becomes almost meditative. This allows students to focus carefully on their grammar and punctuation without always resorting to the crutch of spell-checkers and grammar correction software.

FORMAL AND INFORMAL LETTER WRITING:  WHAT’S THE DIFFERENCE?

The table below outlines whether your letter should be written formally or informally, with some suggested prompts .  Whilst there are many similarities, a formal letter should always be considered as a document with a real purpose and ramifications.

FORMAL LETTER FEATURES

USED FOR PROFESSIONAL COMMUNICATION THESE DOCUMENTS FOLLOW A PRESCRIBED FORMAT. THEY ARE WRITTEN IN A PASSIVE VOICE FOR A SPECIFIC PURPOSE AND IN MANY CASES ARE LEGALLY BINDING. SOME EXAMPLES ARE.

INVITATION Make someone feel special about an upcoming event.

APPLICATION Write a professional letter of application for a job or group you wish to join.

REFEREE / REFERENCE Vouch for another’s skills, personality or credibility.

ACCEPTANCE & REJECTION Approve or deny an applicant in a professional manner.

MAKE AN OFFER Make a formal and binding offer in writing.

EXIT / RESIGNATION Formally leave or step down in a professional and dignified manner.

INFORMAL LETTER FEATURES

USED FOR PERSONAL COMMUNICATION THESE LETTERS HAVE NO PRESCRIBED FORMAT AND ARE WRITTEN IN AN ACTIVE VOICE.

THANK YOU Let someone know you appreciate their efforts.

CONGRATULATIONS Acknowledge someone’s achievements in life.

GRIEVANCE / LOSS Acknowledge someones personal loss or suffering and let them know you care.

FRIENDSHIP & LOVE Tell someone how special they are to you and why?

LETTER TO THE EDITOR / MAYOR ETC. Let someone know how their actions and adversely affect you and others.

LETTER TO SELF Give your older or younger self some words of advice and wisdom.

INFORMATIONAL UPDATE Write a letter back home telling them what you have been up to.

HOW TO WRITE FORMAL LETTERS

The writing process begins with planning.

As with all genres of writing, the process of formal letter writing should start with planning. This should involve sketching a brief outline from which to work rather than a comprehensive detailing of minutiae. The plan should include:

• Note addresses, names etc. – who are you writing to?
• Record the purpose of the letter – what do you want to say?
• List points to be made (each will form a paragraph) – how will you say it?
• State action point – what do you want the reader to do?

Formal letters can be written for a wide range of purposes and may come in various shapes, including a letter of complaint, a cover letter accompanying a job application, a letter of invitation, a reference letter, or a proposal letter – to name a few. Though each will adhere to its own rules of formatting and tone when writing formal letters, students should avoid using slang or contractions.

Language should be straightforward and polite. Encourage students to avoid bursts of purple prose in favor of direct, functional language. Usually, a formal letter will be written to achieve a particular end and should be written with that end foremost in mind. Students should avoid meanderings and stay firmly focused on the task at hand.

TIPS FOR WRITING GREAT FORMAL LETTERS

• The writer’s address should be in the top right-hand corner.
• The date should be written below the writer’s address
• The recipient’s name and address are below that on the left-hand side
• Use the correct opening (Dear Sir / Madam, Dear Mrs Ferguson, etc.)
• Use Standard English
• The opening sentence should explain the purpose of the letter
• Each paragraph should make a single specific point
• Use an appropriate formal tone and register in the wording of the letter
• Avoid contractions, slang, and abbreviations
• The concluding ‘action point’ paragraph states what you want the recipient to do
• The formal ending, such as Yours Sincerely or Yours Faithfully

A Note on Salutations

If the student knows the intended recipient’s name, start with Dear Mr. / Mrs Surname and end with Yours Sincerely. If they don’t know the recipient’s name, start with Dear Sir / Madam and end with Yours Faithfully.

Use of Rhetorical Devices

As mentioned, formal letter writing focuses on attempting to convince someone to take some course of action or other. To do this, it is helpful to employ some rhetorical devices to make the writing more persuasive . Some useful techniques to encourage your students to employ include:

Direct Address: Using the pronoun ‘you’ in a formal letter makes the reader feel that you are speaking directly to them. This helps to engage the reader and encourage them to continue reading the letter.

Emotive Language: Where students are trying to convince the reader to take a course of action, the use of emotive language can often be a powerful tool. Students can use either positive or negative colored words to create the desired response in the reader.

Facts and Figures: Another way to persuade and convince is to employ facts and figures to support the points made in the letter.

FORMAL LETTER STUDENT EXAMPLES

How to write an informal letter

Common features of informal letters:.

There are far fewer rules to follow when writing an informal letter, but there are still some practical guidelines to follow that will prove helpful for students engaged in writing informally.

As with any piece of writing, it is important to consider who the audience is and the reason for writing in the first place. In particular, this will help decide the tone and the language register. The more intimate the relationship, the more informal the language can be.

Though the letter will be informal, it will still have a purpose. Information should still be organized into paragraphs, as would be done with a formal, more ‘official’ letter. Students sometimes struggle with this aspect, as they often conflate ‘informal’ with ‘disorganized.’ Making them plan their informal letter before writing can help ensure it is sufficiently organized.

HOW TO START AN INFORMAL LETTER

Informal letters will start with a greeting appropriate to how close the relationship is. For acquaintances, this may be ‘Dear Tom,’ (using the first name instead of the surname) to a very informal ‘Hi Jane,’. Don’t forget the comma after the name!

After the greeting, a general opening sentence should follow. Usually, this will be something like a ‘How are you?’ or a ‘How have you been?’. If the recipient is married or has kids, you may wish to ask how their spouse or children are.

Next, students should state the reason for writing. The language should be open and friendly in tone and, in contrast to the formal letter, colloquial language, idiomatic expressions, and contractions are perfectly okay and even desirable.

Just as the opening salutation to an informal letter is much more relaxed, so too will the closing salutation. There are many possibilities for the students to choose here, and their decision will depend on who they are writing to and their personal preferences. Some examples of possible closings include ‘Love’, ‘Best regards’, ‘All the best’, and ‘Thanks’.

INFORMAL LETTER STUDENT EXAMPLES

Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.

PRACTICE LETTER WRITING WITH THESE ACTIVITIES FOR STUDENTS

The most effective way for students to internalize all the features of letter writing, formal or informal, is to gain experience by writing various letters for differing purposes. The following activities offer some suggestions for students to get practising today:

1. FICTION AS A SPRINGBOARD

Have students write as if they were a character from a piece of fiction you have been reading in class. Choosing a dramatic point in the plot , ask students to imagine they are one of the characters writing a letter to another character in the story. This writer may be either formal or informal, depending on the scenario presented. This will give students realistic letter-writing practice while also getting them to engage closely with the text and respond imaginatively to its themes.

2. THE AGONY AUNT

Either offer a range of possible life predicaments or cut out the questions from the ‘agony aunt’ page of a local newspaper. Students must write back offering advice in response to the predicaments expressed in the question or predicament. The response should be written in full letter format. This activity also lends itself to several variations. The response may be written to a close friend, for example, or written from the perspective of a professional agony aunt employing a more formal tone and presentation.

3. A LETTER OF COMPLAINT

Have students think of their favorite candy bar or clothing item. Encourage them to imagine they have bought this product lately and found it to be substandard. Students must write a formal letter of complaint to the manufacturer outlining their complaint and recommending a course of action to satisfactorily resolve that complaint. They must use all the features of a formal letter as outlined above.

HOW TO MAKE YOUR HANDWRITTEN LETTERS LOOK OLD AND AUTHENTIC.

• Write in pencil or a calligraphy pen,
• screw them up tightly and carefully unfold and flatten.
• Lightly dab coffee stains over the paper to make it look aged.
• Carefully singe or burn the edges of your paper.
• Add some sepia-filtered photos for effect.

SIGNING-OFF

As students become more confident in their understanding of letter-writing formats, encourage them to exchange letters with each other for peer assessment. You may wish to provide them with a checklist of features to look for while reading over their partner’s work.

Letter-writing can also be a great way to partner up with schools overseas; often, children studying English as a second language will be delighted to receive letters from (and write to) students in English-speaking countries. And though email increasingly encroaches on the traditional territory of the letter, many of the skills garnered in the practice of letter writing are transferable to the modern manifestation. There is ample opportunity here to link letter-writing learning with approaches to writing emails too.

Letter-writing can provide a focus for a wide range of learning objectives while also teaching students valuable practical skills that will serve them well beyond their school years, both in their personal and work lives. And who knows, perhaps in years to come, one of the letters your student writes in your class may become a treasured keepsake in someone’s bedside drawer.

LETTER WRITING GRAPHIC ORGANIZERS (TEMPLATES)

WRITING CHECKLIST & RUBRIC BUNDLE FOR ALL TEXT TYPES

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HOW TO WRITE A FORMAL LETTER TUTORIAL VIDEO

OTHER GREAT ARTICLES RELATED TO LETTER WRITING

Transactional Writing

Personal Narrative Writing Guide

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Explore our Teaching Unit on WRITING LETTERS & EMAIL

Letter Writing: � Reading and Thoughtfully Corresponding

Prof.M.D.Santhanam Pillai

KLUniversity

• To teach students to read letters or letter requests carefully before responding.
• To teach students the importance of creating formal and informal documents.
• To teach students basic letter formats and letter-writing strategies.
• To teach students letter-writing etiquette.

Definition of “Letter”

“A written or printed communication directed to a person or organization.”

( http://education.yahoo.com/ reference/dictionary/entry/letter)

Letters may be created and sent as:

• E-mail or electronic transmissions (including faxsimiles)
• Hand-delivered transmissions
• Regular mail transmissions

Letter Writing Etiquette

Etiquette is good manners or appropriate or accepted social practices that reflect and promote civility.

When should you write a letter?

• To thank someone who has been gracious, kind or helpful to
• When you need assistance or answers to help you make intelligent decisions.
• To respond to a letter or letter request that you have

recently received. (do not wait too long)

• To create legal documents that record information and support claims.
• To show that you are a courteous, professional, detail-

oriented person who is aware of etiquette.

Why letter writing matters

“A writer, writing away, can always fix himself up to make himself more presentable, but a man who has written a letter is stuck with it for all time.”

– E. B. White

• Letters should be truthful as they may become a permanent record of what you know, think or feel at the time you are writing the letter.
• Letters have come back to haunt many people.
• Letters reflect the character and communication skill of the writer.

Before writing a letter . . .

• Read (1) the letter or letters to which you need or want to respond; or (2) read a written announcement or article motivating or requesting a letter response.

(News stories, displays and billboards, and even oral comments that others have voiced may spark your passion to write a letter. Listening, is therefore important to letter writers.)

• Examine the tone (language) of the letter, announcement or other printed material to which you will respond. The tone of the motivating piece helps you determine the tone of your written response (formal or informal).
• Identify your audience and purpose in order to determine the type of letter you will write (formal or informal).
• Think about / Plan your response.

Letter Mechanics – � 1. Pronoun (Point of View)

• The use of personal pronouns is important in letters . . . I, he, she, it, we, they, you
• In a letter, do not refer to yourself in the third person by using one or the writer .
• It is perfectly natural and appropriate to refer to yourself as I and to the reader as you .

Letter Mechanics – � 2. Focus and Specificity

• Be Focused ; however, avoid choppy sentences.
• Don't be so concise that your tone is blunt.
• Use terminology and concepts related to the industry / field. ( Jargon may be appropriate in business writing. )
• Avoid vagueness. Be specific in your requests or statements of facts.

Letter Mechanics – � 3. Active versus Passive Voice

PASSIVE Sentence : It was discovered that the salary totals were incorrect.�

Who discovered “it” [the problem]? The underpaid employee, The payroll specialist, The Accounting Department, An Intern, The IRS? (Be specific.)�

Revised ACTIVE sentence: The Accounting Department discovered that the salary totals were incorrect.

Two categories of letters

• Business Letters (format writing; more formal writing that may share elements of essay writing)
• Personal Letters (often informal; may be addressed to a friend or familiar acquaintance about a personal subject; may regard a personal problem, issue or even a personal business matter pertaining to ones personal finances or personal legal matters)

Types of Personal Letters

• Appreciation and Thank You: For favors, kindness or generosity
• Congratulations
• Personal Complaints
• Invitations
• Offering Condolences

(sympathy or get well)

Source: Muyesseroglu, Janel. Retrieved 4 Dec 2007, from http://depts.gallaudet.edu/englishworks/writing/letter/writingletters.html

Personal Letters . . . � whether typed or handwritten, may include personal touches that reflect your style or personality.

                                                                                       December 4, 2007

Dear Maxwell,

I just wanted to take a moment to write to you to express my thanks for the extra tutoring help you gave me this fall as I struggled in my Math 1112 course.  People like you make our world a better place simply because you take the extra time to help others overcome fears and learn important skills. I think I can safely say, you are going to make a great math teacher one day!

You stand head and shoulders above others in the field of math and I so appreciate the information, time and patience you provided to me. So, once again, thank you so much for everything, and especially for encouraging me! ��Best wishes,

Rita Person

Salutation (Greeting)

Complimentary Closing

Special stationery

Guidelines for Writing Apologies: �

• Write as soon as possible after the incident.
• Apologize, but do not go overboard by saying, "I am very, very, very

sorry."

• Keep it simple and to the point. Summarize what you are apologizing

for, and apologize only for the particular situation or problem. Be

• Apologize cheerfully and sincerely. Do not express feelings of guilt.
• Explain what you will do to correct the mistake or situation.
• Do not put blame on another person and do not blame problems on

computer errors or carelessness.

Sample Complaint Letter

To Betty Grimes,

I am writing to inform you that your daughter, Sarah, broke the front passenger window of my Ford Taurus while playing softball yesterday afternoon. The car is brand new. Hopefully, your homeowner's insurance will cover this kind of damage. Please check with them to see if it is covered. If they will not pay for it, I will get two repair estimates for you so that you can determine how you will pay for the repair. 

Perhaps we could meet this Saturday afternoon to discuss our options. You can reach me at (202) 555-1098. Thank you for your timely attention to this matter.

124 Huckabee

Littletown, AL 34567

When to Write a Personal Thank You, congratulations or Appreciation Letters

To thank or show gratitude for:

• Group efforts
• Introduction to other people
• Invitations to speak
• Helpful advice or suggestions
• Personal favors
• Recommendations for position or awards
• Graduations

Guidelines for writing personal appreciation / thank you letters:

• State what you appreciate and briefly explain why.
• Do not add other news or information not related to the appreciative gesture
• Be brief, warm, and sincere. (Two to three lines should suffice.)

Thank you for the character reference you provided to Troy University on my behalf. I truly appreciate your willingness to provide the reference, as well as your time and attention to completing it. Again, thank you, and best wishes. – Tina Applicant

• Postcards may be used for short notes. Personal notes should be handwritten.

Writing an Invitation � (Formal (Business) or Informal Events)

Mr. and Mrs. Benjamin Raphael-Leon

cordially invite you to a reception

celebrating the engagement of

Mary Jane Raphael-Leone

& Robert Wilson Yates

to be held Sunday, the sixth of June, in the

year two thousand and eight, at

six o'clock in the evening at

Pierre's Cafe

800 23rd Street NW

Washington, DC.

� Semi-formal dress

RSVP (202) 555-6908 yourself and one guest. Thank you.

Identify the host and type of event.

Identify guests of honor (if applicable).

Identify date/time/ location of event.

Specify dress (optional). Request RSVP to know who & how many guests to expect.

Practice Exercise – Personal letter (choose two)

• Write a thank you letter/note card to someone who has recently helped you
• write a congratulatory letter/note to someone who has recently achieved an outstanding honor.
• Design an invitation to an event you will host December 22, 2007.

Practice Exercise� Create an invitation or personal letter/note. See handout.

Business Letters

Business letters are documents created to:

• persuade or inform readers (Ex: a letter from a candidate requesting your vote)
• analyze a concept or situation (Ex: a letter from the human resources manager explaining the new payroll deposit system to company employees)
• propose a solution (a letter offering a plan to reduce or prevent school violence)
• correct some perceived error or miscommunication. (Ex: a letter to a creditor about a billing error you have noticed)

Format Writing

Common Types of Business Letters

• Acceptance Letter (yes/ legal)
• Acknowledgement Letter (Receipt)
• Adjustment Letter (a legal document / addresses a complaint or claim)
• Application Letter (request job consideration/ interview)
• Complaint Letter (a legal document)
• Cover Letter (accompanies resume or order)
• Inquiry Letter (posing a question)
• Order Letter (request letter)
• Refusal Letter (reject an offer)
• Response Letter (answers inquiry)
• Sales Letter (marketing)
• Identify your reader
• Establish your objective
• Determine your scope (how much researched information to include )
• Organize your letter
• Draft your letter
• Close (End) Your Letter
• Review and Revise Your Letter (proof for physical problems and edit for logic issues)

Source: Business Letters. Retrieved Dec. 3, 2007, from http://writing.colostate.edu/guides/documents/business_writing/business_letter/

To write any type of business letter, follow these basic steps:

General Parts of every Business Letter

• Heading (sender’s return address and date)
• Inside Address (recipient’s address)
• Salutation (greeting)
• Body (paragraphs)
• Complimentary Close
• Signature Line (with or without title)
• Enclosure (optional)
• cc notation (copies sent to others)
• Sender/typist initials (optional)

General Statements about Business Letter Writing

• “Business letters [are] required in many different situations . . . from applying for a job to requesting or delivering information.”
• Writing for business should be “crisp and succinct. It should be to the point, specific and accurate.”
• “Even though business writing is possibly less formal than it once was, your writing must . . . adhere to the conventions of standard American English” (spelling and grammar rules)

Source: http://www.unc.edu/depts/wcweb/handouts/business.html

General Letter Layouts / Styles

http://www.englishplus.com/grammar/00000144.htm

1. Block Style

(Simplified) Letter Format

Signature Block: Align this with the Complimentary Close. Leave four blank lines to sign your name. Don’t forget to s ign your name exactly as you typed it. Your title is optional and depends on the relevancy and degree of formality you need or want to establish.

Source:http://jobsearchtech.about.com/od/letters/l/bl_mblock_p.htm

Letter head

Everything flush to left margin with no indents.

2. Modified Block Style Letter Format

Paragraphs are not indented; however, these parts of the letter are centered:

• Sender’s return address
• Date letter written
• Complimentary closing
• Sender’s signature/title

Company Logo or Letterhead

� March 15, 2007 ��

Mr. John Smith, Director of Operations�SomeGroup Group�100 SomeStreet Drive�Sometown, Alabama 34567

Dear Mr. Smith:      

Thank you for your inquiry about Semi-Block format for letters. What follows is a quick summary of the format and the conventions it uses.      

Semi-block format or style is frequently called modified semi-block because it is a slightly less formal modification of full block format. This letter style places the date line in alignment with, or slightly to the right of dead center. Another option for placing the date line in semi-block is flush right. Similar to full block, semi-block places the inside address, salutation and any end notations flush with the left margin. However, unlike full block, each body paragraph of semi-block is indented five spaces. The complimentary close and signature block are aligned under the date.

     This page illustrates the spacing and layout of semi-block format. Both full block and semi-block formats generally contain all of the necessary parts of a letter.

Sincerely yours , ��

Dr. Sheila Carter-Todd

3. Semi-block Style Letter Format

Indent paragraphs 5 spaces. Everything else is flush at the left margin.

Business Letter�Salutation / Greeting

• A Business letter’s text starts with a simple and professional greeting such as,

The Word Dear, Mr./Ms./Title, & Last name of Person:”

Dear Dr. Smithsonian:

Dear Ms. Cleopatra:

• The difference between personal and business letter greetings is that a colon (:) follows the greeting of a business letter and a comma (,) follows the greeting of a personal letter
• A generally acceptable format for the body of most business letters is block style, with no indentions or centering of any parts .
• Paragraphs should also be single spaced within the paragraph and double spaced between different paragraphs.

Business Letter Content

• Each paragraph in the business letter should contain different topics.
• The first paragraph should grab attention and state the reason for the letter.
• The middle paragraphs , as in most letters, should support your reason and go into details.
• In the final paragraph, it professional etiquette for the writer to thank the reader for taking his or her time to read the letter.
• The end of a business letter marks the biggest difference between business and personal letters.
• The ending of a business letter usually states ‘Sincerely,’ followed by three blank lines for the writer’s signature and then

the writer’s typed name.

Letter-writing Practice Exercise: Response letter

• Behave as if you have just received the Letter of Application in the next slide.
• You must notify the person that he or she did not get the job and that your company has recently filled the advertised position.
• Write a one-paragraph letter to the applicant. (See upcoming slide for a suggested approach to writing the letter.)

Read this Sample Business Letter (Letter of Application) below.

    6123 Farrington Road� Troy, Alabama 27514� January 11, 2007

Taylor, Inc.�Mr./Ms. S. Student, Human Resources Director

694 Rockfoot Lane�Durham, North Carolina 27708�

Dear Mr./Ms. Student:

I just read an article in the News and Observer about Taylor's new computer center just north of Durham. I would like to apply for a position as an entry-level programmer at the center.

I understand that Taylor produces both in-house and customer documentation. My technical-writing skills, as described in the enclosed resume, are well suited to your company. I am a recent graduate of Troy University in Troy, Alabama, with an Associate's Degree in Computer Science. In addition to having taken a broad range of courses, I served as a computer consultant at the college's computer center where I helped train computer users on new systems.

I will be happy to meet with you at your convenience and discuss how my education and experience match your needs. You can reach me at my home address, at (919) 233-1552, or at [email protected].

Raymond Graduate

This letter is written in Modified Block Style. Indent the sender’s address, letter date, complimentary close, & signature. Everything else is flush to the left margin. Single Space throughout, except double Space between new paragraphs. Center letter on the page.

Sender’s Return address

Sender’s Signature

Inside address

Suggestions for Responding

• Reminder to supply address information.
• Include salutation.
• Acknowledge receipt of the application package.
• Thank the applicant for his interest.
• Notify the applicant that the position has been filled.
• Let the applicant know that you will keep the application packet on file.

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FORMAL LETTER WRITING - POWERPOINT PRESENTATION

Subject: English

Age range: 7-11

Resource type: Lesson (complete)

Last updated

16 October 2022

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This PowerPoint Presentation is perfect for teaching how to write a formal letter. These no prep activities would be great for ELA lessons or ELA centers. Your students will love these exercises that are carefully planned for student engagement.

After attempting these activities, your students will be able to:

• Identify the structure and features of a formal letter.
• Identify the author’s technique in a formal letter.
• Plan a formal letter based on the given format.
• Write the first draft of a formal letter.
• Peer evaluate a formal letter with constructive feedback.
• Integrate the peer feedback and write a final draft.

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WRITING A FORMAL LETTER - BUNDLE

These bundled resources are perfect for teaching how to write a formal letter. These no prep activities would be great for English lessons or English centers. Your students will love these ELA Google Slides, PPT, Worksheets and Scaffolding Notes. After attempting these activities, your students will be able to: * Identify the structure and features of a formal letter. * Identify the author’s technique in a formal letter. * Plan a formal letter based on the given format. * Write the first draft of a formal letter. * Peer evaluate a formal letter with constructive feedback. * Integrate the peer feedback and write a final draft. This download includes: * Worksheets with Answers: 9 Exercises * PowerPoint Presentation: 21 Slides * Google Slides: 21 Slides * Unit Lesson Plan: 22 Pages * Scaffolding Notes: 11 Handouts ◈◈◈◈◈◈◈◈◈◈◈◈◈◈◈◈◈◈◈◈ Save 50% on this BUNDLE! Note: These are also sold separately! ◈◈◈◈◈◈◈◈◈◈◈◈◈◈◈◈◈◈◈◈

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A bundle of 8 resources on teaching and learning of letter writing based on New Bloom's Taxonomy. This download includes: * Formal Letter Lesson Plan * Formal Letter PPT Presentation * Formal Letter Scaffolding Notes * Formal Letter Worksheets with Answers * Informal Letter Lesson Plan * Informal Letter PPT Presentation * Informal Letter Scaffolding Notes * Informal Letter Worksheets with Answers Here are some possible uses for these in your classroom: * To challenge early finishers * For effective tutoring * As ESL stations and sub tubs * As holiday work and homework * For small group collaborations * For an end of unit assessments * For reinforcement and enrichment

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Presentation Sample Letters

How to write a presentation request letter, letter of presentation.

LETTER WRITING

Oct 14, 2014

8.94k likes | 24.75k Views

LETTER WRITING. STRUCTURE AND LAYOUT. DEFINITION. A Letter is really a piece of conversation in writing. LAYOUT. 1.The Indented Style 2.The Block Style 3.The Semi- block Style 4.The Hanging – indented Style. THE FULL- BLOCKED STYLE. COMMON COMPONENTS OF BUSINESS LETTERS.

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• attention line
• inside address
• indented style
• mixed punctuated style
• 1 st para reference

Presentation Transcript

LETTER WRITING STRUCTURE AND LAYOUT

DEFINITION • A Letter is really a piece of conversation in writing.

LAYOUT • 1.The Indented Style • 2.The Block Style • 3.The Semi- block Style • 4.The Hanging – indented Style

THE FULL- BLOCKED STYLE

COMMON COMPONENTS OF BUSINESS LETTERS • 1 Heading • 2 Date • 3 Reference • 4 Inside address • 5 Attention line • 6 Salutation • 7 Subject • 8 Body • 9 Complimentary close • 10 Signature • 11 Identification marks • 12 Enclosure

HEADINGS • Name, address and other details are printed on the top of the page • Any other information is indicated in the margin.

RULES OF WRITING DATE • Typed two space below the last line of the letter head • Indicated on the upper right hand corner or depending on the format you adopt • Preferable way of writing should be in a logical order, if so no comma is used

CONTINUED • Name of the month and year is written in full • No suffix as –nd or –th is added to the day. • EXAMPLE: 2 August 2007 August 2, 2007

REFERENCE • Now a days companies prefer to indicate the reference number in the body of letters: Thank you for your letter No. AB/46/P497 of April 2, 2009.

INSIDE ADDRESS • Should be written two spaces below the date and two spaces below the attention line • If no attention line then two space above the salutation in the left margin • The details should not be abbreviated • Names should not be misspelt

SPECIAL MARKINGS • It ensures prompt attention • It’s written two space below the inside address and two space above the salutation • This line is generally underlined • Example: • Attention: The Sales Manager

SALUTATION • Two spaces below the attention line/inside address • Depends upon-1.personal relationship • 2.form of the inside address If the name of the recipient has been used in the inside address it is usual to use personal salutation. Addressing a firm, company, a board, etc use ‘Dear Sirs/Madams.’

SUBJECT • Purpose- to let the reader know immediately what the message is about. • It saves time • Type the line in a double space between the salutation and the first line of the body of the letter.

SAMPLE • To • Mr. R. K Sinha • Sales Executive • Raipur, (C.G) • Dear Sir, • Sub: INTERNATIONAL CONFERENCE- 24 AUGUST 2009

BODY • Main purpose is to convey a message • First paragraph, reference, to any correspondence which has already taken place should be given • Second paragraph should state main message • Closing paragraph states expectations, wishes, or intentions

CONTINUED • The paragraph should not have any heading • Participial ending should be avoided • If used it should end with ’I am,’ as- Hoping to hear from you soon, I am, Yours faithfully

COMPLIMENTARY CLOSE • Typed two space below the last line of the body of the letter • The close must agree the salutation • ‘Yours’ should be placed before sincerely, faithfully, etc. • ‘s should not be used at any cost

SIGNATURE • Placed below the complimentary close • Name is typed four space below the closing line providing enough space for signature • Routine letters of the firm may be signed by other officer by inserting ‘for’ or pp (per procurationem).

ENCLOSURE • If there is anything attached to the letter it must be indicated against the enclosure line • Typed two lines below the last line of the letter on the left hand side • The abbreviated form Encl. is used

FORMS OF LAYOUT • Standard size of paper-8 1/2 by 11, others- 8x10 inches, 5x10 inches • Margins – one inch on the sides, one and half inch on the top and bottom • Envelopes- According to the size of the paper with least folds • In window envelops address should come under window.

PUNCTUATION • Open Punctuation-No commas, no full stops in entire letter except body • Mixed punctuation- The comma is put after the date, the house number, the salutation, and the complimentary close and the full stop follows after the last line of the address

CONTINUED • Closed style – This is the conventional style • All the parts of the letter are punctuated properly Of the three styles, the mixed punctuated style is most accepted

GIST OF THE PRESENTATION • HEADING- • 1/5th of the space • DATE- • Right side, follow logical order, -nd and –th should not be used

CONTINUED • INSIDE ADDRESS • Details not to be abbreviated, take care of spellings • ATTENTION LINE • Should always be underlined

CONTINUED • BODY- • 1st para-Reference • 2nd para-main message • 3rd para- expectations, intentions • Participial ending to be avoided, if not then use ‘I am’

CONTINUED • COMPLIMENTARY CLOSE • ‘s should never be used • Signature should be above your name • PAGE • Standard size is 8 ½ by 11 • 1’’ margin on sides and 1 ½’’ at top and bottom

thanks…[email protected]

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How to write a cover letter to go with your curriculum vitae and apply for a job   in Usa ? :

Looking for a job in the United States might become a torture for any immigrant if he or she does not know how to do it, because it is not only about competing against each other, but it also implies fighting against the economic crisis that has hit the unemployment rates in the United States of America. The first affected by this crisis are the professional immigrants, because even the Program of Financial Rescue for companies has established as a condition for its inclusion, not to hire immigrants with the H – 1 B visa.

But in this competition having a pile of knowledge with updates and specializations, or having a great working experience, is not enough if you do not know how to present yourself before a company.

When we talk about not knowing how to do it, we mean that we do not know that before reading our curriculum, what the responsible staff of the human resources offices read is the presentation or cover letter, and that is through it that they decide whether to read or not the curriculum.

A well written presentation letter means telling the employer, in a few words, who we are and why we are interested in working with him or her; on the other hand, a cover letter poorly written will not show the employer anything interesting about us or about our expectations, despite we might be the perfect fit for all the requirements of the job position’s profile.

For an adequate redaction of the presentation or cover letter, it is necessary that we perform a series of previous actions, such as: • Get acquainted of the company which is offering the vacant spot and find out who we are supposed to address the letter to. • Identify the characteristics of the vacant spot. • Evaluate if our knowledge, skills and experience, fit the vacant position. • Do a brainstorm about the motives that are pushing us towards applying for the job.

After this previous evaluation, we must have pretty clear what is pushing as to apply to the mentioned position and which will be our contribution towards the development of the company.

You cannot do only one model of presentation letter for different positions and / or companies, because they are rapidly intercepted and eliminated by the human resources departments, because they consider that the person is not showing any sign of interest towards the company he or she is applying to work at.

A presentation or cover letter, must, at least, content the following information:

• Personal information: name and last name, postal address, phone and e – mail address. • Company information: name and charge of the person that we are addressing ourselves to, name and address of the company. • Greetings: Dear Mr. (Miss, Madame, etc.) • The body of the presentation letter must not exceed the four paragraphs limit: o Point out to what position we are applying for. o Indicate the reasons for which we are applying; among them, we must highlight why we are applying precisely to that company. o Mention which qualifications we have to apply to that position. o Indicate the most important aspects of our working and formation experience, which must be related to the working position. o Highlight what you are offering to the company, in a brief and concise way. o Refer to the fact that you are enclosing your curriculum. o Apply for a job interview, pointing out you telephone number and / or contact e – mail address. o Thank the company for reading your presentation or cover letter and considering your petition, say good bye. o Signature.

The presentation or cover letter, must be presented in an impeccable appearance, in both orthographic and type and letter, including the type of paper used. It would be better if you do not write more than a page or sheet of paper.

Summing up, the presentation or cover letter is the presentation that you make from yourself before the company who is offering the job position, and if it is well written, in both contents and aesthetics, it might open the doors of the working market pretty fast.

Cover letter free sample   1 :

Dear Human resources Director :   Please consider this presentation letter as an expression of my interest in exploring and identifying career opportunities with your organization. My résumé is enclosed for your review and consideration.   As an Industrial Engineer with more than Twenty years’ experience in high-volume, world-class manufacturing environments in the Dubai,Australia,England and USA with a diverse mix of products and technologies I bring valuable hands-on operations management experience in diverse areas that has provided me with the ability to work in Operations, Engineering, Quality and Purchasing as a few examples of the areas in which I have gained knowledge and experience. Each of the areas in which I have worked has focused on elevating the company to achieve a world wide level. Targets that we have successfully achieved have been through design strategy and imaginative leadership. This leads to new ideas and encourages the process for more educated decisions.   Throughout my career I have provided proactive leadership to improve the company performance, to make it grow and make it more profitable. This is necessary in order to succeed in this world of creative economies. More hands-on work is needed in order to achieve this goal.   I’m confident that with my experience and skills I will be able to contribute significantly to your business. I would appreciate an opportunity to meet with you to discuss your needs and my potential to contribute as a team member. In the interim, thank you for your attention, consideration and forthcoming response.  

Sincerely, 

Jonny Sinclair   Cellular (123) 4567891  Jonny [email protected]

Cover letter free sample   2:

Dear Sirs, Human Resources.: Good morning !   I have the pleasure to address you. In order to participate in the selection of professionals in their prestigious project of recruitment.   As for my training, I have the Petroleum expertise, Industrial project development, also expertise in computer tools. I think proactive and leadership.   Enclosed are my curriculum vitae. A personal interview is the appropriate framework which can deepen my professional profile issues that are of interest.     Without further ado, I take this opportunity to greet cordially .

Peter Radsmon  Petroleum engineer Cellular (123) 4567891  [email protected]  

Cover letter free sample   3:

Dear Human resources Director :

As a Petroleum Engineer,for a long time I have been waiting for a chance to apply for a job in a leading institution within Petroleum field,like yours, that contributes in the creation of value to its area.  In that sense, I have great interest in becoming a member of your working team and I took this opportunity to enclose my resume for your review and consideration for current or future opening I could be eligible.

You will notice that I have ten years experience in international Petroleum companies. If you need any additional information, please do not hesitate in contacting me at 123456789 (home), 5888574521 (Mobile) or by email [email protected]. I will be glad to meet and hear from you soon.

Best regards,

James Tylor Petroleum Engineer

Cover letter free sample   4:

Dear Human resources Director : I am sending to you my resume, to be considered for vacant positions on areas such as Marketing, Sales, Customer Service, Human resources and/or Administration.

I have over 10 years of work experience and my relevant qualifications include leadership on my activities, work focusing on objectives.

As I have lived in different countries,each of them with their particular mix of cultures,  I consider myself capable of interacting and developing on multicultural environment.

I hope that you find my resume suitable for a vacant position.  Best regards,   Mary Smith Cellular (123) 4567891  Mary [email protected]

Cover letter free sample   5:

I am replying to your advertisement offering a position as a computer/network engineer. As a recent graduate from Australia University with significance experience on both networks and computers I believe that my backgroung education is appropiate for the position. I also have made several courses as CISCO and LINUX to support my undergraduate education. This position seems ideal for my education, skills and, most important, career interests and I am very enthused on hearing back from you. 

My main interest lies in networking and programming as a whole, I have knowledge on databases, programming, network management and hardware. My mathematical knowledge is impressive and I am also very familiar with AUTOCAD, Microsoft Office and NetBeans. 

My matching qualifications are as follows:  • Bachelor of Computer Science • CISCO CCNA 1 and 2 certificates • Advanced TCP/IP Network Theory and Design • Experience in Network Design and Management, Databases Management and JAVA Programming. • Strong Technical knowledge in network architecture and databases structures • Strong technical skills with in depth knowledge of data networking and networking protocols • Strong Technical knowledge in JAVA and BASIC programming • Advanced mathematical skills 

I am confident that through these skills I can make a great contribution to your company. I would be very interested in discussing this opportunity with you further. Thank you for your valuable time and consideration. 

Tim Robinson Systems engineer Cellular (123) 4567891  Tim [email protected]

Cover letter free sample   6: Dear Sirs, Human Resources.: Good morning! I am very interested on working on your great company and continue  my professional development. I have attached my resume and picture. Please let me know if you need copies of letters of recommendation, university certificate and GPA proof, or any other paperwork.   

 Besides the information included in the curriculum, I am currently about to finish a certification in Business Analyst (a certificate registered by the International Institute of Business Analysis), aligned with the Business Analysis Body of Knowledge (BABOK)   For any further information, you can reach me at the number in the resume or the one included on this e-mail. Thank you,

Tony Mc. Clain MBA Cellular (123) 4567891  Tony Mc. [email protected]

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How to Write Your Cover Letter

Sintetic sheet

The advantage of the presentation letter is to have a very simple structure that frames the communication so that the reader is slid and, in any case, the contents are well positioned.

What to keep

Essential elements for writing a good letter of presentation:

• Sender's details (name, surname, phone number, and email address);
• recipient data (possibly name and surname, to address it to a specific person);
• The place and date (the letter must be updated, you should not have the impression that you have sent a dated or left-to-case document, with standard texts);
• consent to the processing of your personal data (with reference to Legislative Decree 196/2003: it must be reported especially in the Curriculum Vitae, but indicating it in the letter is a sign of completeness).

Logical distribution

The presentation letter by practice is divided into three basic paragraphs:

• Who am I and why am I writing? It is advisable not to repeat name and surname again (to which other spaces are dedicated). The only weapons available to us are the words: no matter how nice or affable we are to be able to relate through the submission letter (these will be cards to be played at the interview), but we will prove to be able to go straight to the point. NO to "my name is Mario Rossi, I'm an engineer ...", and yes to "I'm a young graduate" (if you graduate with the maximum and in a short time, you can use the expression "I'm a brilliant neolaureato in" ), or if you already have experience, you can present yourself through the professional role (no references to the job, which are in the CV!): I am a chemical expert, a marketing manager, an electronic engineer, a computer engineer, a skilled worker, etc.
• motivations: clarify what leads us to look for a specific job position and talk about our stimuli: why did we choose that company rather than another?
• Objectives: The professional goals we set for short and medium to long term. What are we looking for in this company? On what basis do we think we can reach this goal?
• Quality and strengths: can be internships and internships, other work experience, thesis and research on business-related issues, experiences abroad, knowledge of multiple languages, and a particular personal interest in strategic business activities.
• Thanks and conclusions. With the concluding part we can appeal to the reader's attention ("thank you for the attention"), claiming to be available for further clarification of the candidacy and, in the meantime, to be awaiting a response, inviting him contact us again, pointing to our direct contact details and our availability.

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