justdial business plan pdf

JustDial Business Model: How Does JustDial Make Money?

PV Vyshnavi

“JustDial app se pucho” has now become the main tagline for the local search market JustDial. It has become so popular in India that its advertisements run all across the country on billboards, social media as well as movie theaters. Have you ever wondered how this company become so famous?  JustDial came from humble beginning like most successful ventures, it was the Justdial business model that make the company to be one of the top classified website in India.

JustDial was founded by V.V.S Mani who was a former employee of the yellow pages when he thought of JustDial idea in 1987. The company’s turnover is over 128.8 Million with a huge call count of over 1.9 Million on a daily basis and has 7.22 million daily page views. It extended its services to Canada, UK, UAE, USA and its offices in Ahmedabad, Chandigarh, Hyderabad, Bangalore and other metropolitan cities of India.

JustDial allows businesses, websites anyone offering any kind of service to list for FREE in their search engine but charge INR 2000 per month in turn forward all user details in that segment who call Justdial looking for that service. JustDial got so popular and successful enough to employ the services of one of India's iconic actors, Amitabh Bachchan as their brand ambassador for a long time. Now, Ranveer Singh is the brand ambassador of JustDial .

History of JustDial Business Model of JustDial Revenue Model of JustDial JustDial Investors Key Reasons for JustDial Success

History of JustDial

The company got registered in 1994, and they started out in a hired garage, with rented furniture with a merge investment of ₹50,000 and with just 5 to 6 employees. The founder V.S.S Mani has been a serial entrepreneur throughout his career as also had started a company called Ask me. Although the company was successful the business soon failed since the business model wasn’t viable as the penetration of telephones was less than 1% in that time as it was in the year 1989.

Although the name Ask me was a catchy name that hit the customer mind , the lack of a telephone number with a good and memorable hook to it but the number was not on their lips because of its complexity. So the business failed shortly, while that did not stop V.S.S Mani as he planned to move into a business of wedding planning . Mani was successful with this venture this time as he generated a profit margin of ₹ 2.5 lakhs.

However, still dissatisfied with his line of work and the business model , Mani decided to head towards his original idea of making a platform for local search destination leading to the making of Justdial . Mani agreed to the fact that he had made mistakes earlier and had learnt many things from his failure.

With the new start he moved on with a fire in heart to become a leader in the local search destination. He then focused more on getting a valuable number rather than to have a unique name for the company which proved a big mistake to his previous venture Ask me. This time he succeeded got the number 10 times the number 8.

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Business Model of JustDial

Justdial's success story essentially boiled down to the business model by which it was run. This has resulted in Just Dial reporting a negative working capital and higher and higher revenue each month, which means their business practically runs itself. Let’s look at just how Justdial was able to achieve such a widespread outreach.

First things first, the founders of Justdial got a catchy and easy-to-remember telephone number. Since they started out as a yellow pages company they needed a telephone number which user remembers at their fingertips. Thus after acquiring the phone number 10 times 8 they combined it with the name JustDial that made the company easy to remember.

Once they had successfully established the brand identity the next obstacle that they faced was the just dial team was one of the populating a database. They then managed to achieve to approach local businesses personally on foot door to door. They continued this process until they were able to get a substantial healthy database.

Once justdial established a good database that had a considerable volume the next challenge awaiting them was getting the users to use their extensive research and database to make the company a success. It was extremely difficult to generate an audience for the platform as it was short on funds and advertising revenues were also not that yielding.

Therefore in order to promote the usage of their service , the business tried convincing their clients as well as their employees to use the service being offered by the company. One more efficient and smart tactic that justdial deployed was not to focus and target the big name brands but it was to strengthen their ties with diverse local businesses that were already available.

This basically helped people to search for small businesses for daily utility like carpenters, plumbers, mobile shops, painters among others. This method of working on word of mouth referral helped Justdial get a lot of popularity and skyrocketing the number of their user base. In addition, Justdial was adamant about being a helping hand to small and medium organizations.

Revenue Model of JustDial

Just dial was adamant of huge online visibility, payments solutions, customized website, mobile site, and mobile site, and mobile app were all packaged together making an attracting value addition for companies with an MSMS registration. Justdial has a very efficient revenue models which cut their operation costs to a minimum. This was a tough task for the team as the management was lacking in fund and was unable to afford the advertisement cost.

So they decided to ask their employees to use the services of justdial.The low price of the products helped justdial in capturing the marketing quickly and each month they ended up with additional revenue. This gave them spare money and helped them in hiring more sales staff. The clients showed faith in the brands and paid in advance for the service.

The company had now started to expand their service not only in the category but also in geography. The B2B and B2C services available on a number of platform like phone, internet, mobile internet and SMS and now the growth of mobile and handled devices has motivated Justdial to launch its mobile app for android, IOS and blackberry.

JustDial Investors

In January 2016, Justdial raised a funding of $18 Million, from Nalanda Capital in Post IPO equity round.

In June 2012, Justdial raised $57 million from the existing investors including Sequoia Capital and Sapphire Ventures. Earlier, the company had raised funding of $10 million in June 2011 from the same investors. The fund was also utilized wisely by the management which increased the brand value in the industry. The funds were utilized in the process mentioned here.

With the growing popularity and ever-growing network of Justdial, many big firms started seeing the benefits of the local business indexing system and started investing in the same. Some of the major investors in the Justdial journey are:

• Sapphire Ventures
• Sequoia Capital
• Nalanda Capital
• Matrix Partners
• Norwest Venture Partners

The revenue raised was then managed effectively for brand building, promotions and advertisement. Here are few objectives that were achieved through the investor money.

• Strengthening the Company’s Brand Value .
• Improving the relation of the brand with SME’s.
• Extending the scope of business activities into new products and activities.
• Obtaining licensing to expand the geographical outreach of the company.

Key Reasons for JustDial Success

Some of the factors that made JustDial so successful are:

• Long Standing presence in the search market
• JustDial Business models adapt to the needs of the present. They shifted platforms from a telephone-based directory to a web-based directory and now to Mobile App-based services.
• Quick Response time to user questions
• Consistently delivering User Experience of the highest quality
• Profitable revenue Model
• Experienced Marketing and Management Divisions with extensive experience.

Who is the founder of JustDial?

JustDial was founded by V.V.S Mani in 1996 in Mumbai.

Who owns JustDial?

JustDial is owned by Reliance Retail. In July 2021, Reliance Retail acquired JustDial with sole control over it.

Who is the brand ambassador of JustDial?

Bollywood actor, Ranveer Singh is the brand ambassador of JustDial.

What is the valuation of JustDial?

JustDial Valuation stands at INR 890 Crore.

Who is the CEO of JustDial?

V.V.S Mani is the CEO of JustDial.

What is the revenue of JustDial?

Total revenue of JustDial is INR 825 Cr in 2021.

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How did the Just Dial Business model attract Reliance?

Recently Reliance Retail announced that it is all set to acquire a controlling stake in Just Dial with an $800-$900 million transaction. Presently the managing director of Just Dial VSS Mani and his family controls 35.5 percent of the company’s stake, which is valued at Rs. 2387.9 crore.

Reliance is planning to buy partially from Mani and partially by buying 26% of the company’s equity. If successful, this deal will make Reliance a 60% majority stakeholder in Just Dial, with Mani as the minority stakeholder.

But why is Reliance so keen to buy a major stake in Just Dial and infusing so much capital for the same? The answer lies in the business model of Just Dial.

Business Model of Just Dial

Started in 1996 by a first-generation entrepreneur VSS Mani, Just Dial is a significant player in the local search engine market segment with an average of 150 million unique quarterly visitors across different platforms such as websites, apps, and telephone hotlines.

To understand Just Dial’s business model, let us assume I own a repair shop and provide car repair services in a particular area. As a car repair service provider, I want my business to be visible to locals in the locality of my operation. So, I will pay some amount to Just Dial, and they will list my business on their platform. This will help me to get more leads from Just Dial users.

Now, if you live in my locality and need a car repair service, you can search on Just Dial about car repair services, and it will show me as one of the service providers. This will help me to convert you as one of my customers. 

In simple terms, Just Dial provides listing space to businesses on its platform in exchange for some amount of money. If a business provides some amount, it gets listed on Just Dial, and potential customers can reach out to the businesses by checking on Just Dial. The listing company’s major business strategies revolve around :

• Creating an extensive database of businesses.
• Garnering paid campaigns through the database.
• Increasing search users through marketing and brand building.
• Technological innovations.

Just Dial, which has been in the listing business for years now, has an extensive database of businesses through listings on their platform. The company has successfully converted the database entries into paid campaigns as businesses see value in getting listed. Just Dial has worked hard on its marketing and brand image, increasing its search users. As more users started using the listing services, businesses got leads.

Providing pure voice-based telephone services, Just Dial quickly migrated to a mix of voice and internet-based platforms with the dot com boom in India, which resulted in a steady rise in revenues with a 5-year CAGR of 10.1%.

What Makes the business model of Just Dial so attractive to investors?

Financial Stability : Just Dial follows a prepaid business model for its various paid subscription plans. Customers can either pay upfront for the entire tenure or through monthly advance payment plans. Owing to this policy, it enjoys negative working capital and no receivables. Thus, the Company has remained debt-free since its inception and enjoys healthy revenue visibility.

Pan-India presence : Just Dial has a Pan-India presence and derives about 69.7% of its revenues from the top 11 cities in India. It has stepped up efforts to enhance its reach in smaller towns and cities which are witnessing rapid growth in internet use.

Customized revenue model : Just Dial offers customized packages to customers based on their profiles. Packages at different price points are offered depending on the business of the advertiser, geographies they cater to, and type of listing plan opted for (premium or non-premium), among other criteria. To further provide flexibility Just Dial offers multiple payment plans (upfront or monthly) with options to pay digitally or via cheques.

Listing through transparency : The advertisers can choose between premium or non-premium packages. Premium advertisers get top positioning in category searches and hence have higher visibility. Nonpremium packages are listed in category searches in the order of contribution made by the advertiser vis-à-vis others.

Empowering businesses : Just Dial is a unique platform for its advertisers, who are largely MSMEs, to reach a vast pool of consumers at nominal costs with flexible payment options. The Company runs special, focused campaigns across India to benefit its advertisers. As of March 31, 2020, the Company had 536,236 active paid campaigns.

Strong ground force : The Company has 3,972 employees in telesales, 1,480 feet-on-street (marketing), 3,924 feet-on-street [Just Dial Ambassadors (JDAs), cold calling] sales force selling to SMEs. Its robust manpower network deployed across 250+ cities covers 11,000+ pin codes in India.

View this post on Instagram A post shared by Justdial (@jd_justdial)

Just Dial and the competition

In the last six months, the stock of Just Dial has appreciated 50.16%.

However, all is not well with Just Dial. The high numbers result from Just Dial’s sales strategy, which is persuading its customers to upgrade to paid services. Since this number is not static, it keeps on changing with time.

If the product cannot come up with new features, the users will not find much value in it and stop subscribing to paid services. This results in lead saturation of existing customers, making companies look for new leads and convert them into paying customers.

To prevent going obsolete, Just Dial decided to add more value to their existing customers, and in a bid to do so, they launched Search Plus and JD Omni. Search Plus allowed users to search for local businesses and allowed them to pay the businesses for the service through the platform.

On the other hand, JD Omni was a product focussed on SMEs to help them with inventory management, billing, and other related things. However, users didn’t subscribe to these add-ons much, so it didn’t work as expected. This made Just Dial return to its previous strategy of focussing on B2B services rather than entering the B2C market.

Just Dial, which was once a dominant player in the local search-based market, is now facing hard competition from highly specialized search-based companies who are focussing on a particular vertical and taking market space from Just Dial in that.

This includes Practo for doctor appointments, Urban Company for home improvement, Book My Show for ticketing, Zomato for food delivery, Paytm for payments, and Make My Trip for travel .

The pandemic added more woes for the company as SMEs stopped paying for listing due to cash crunch, and to deal with that, Just Dial started spending more on advertising. This resulted in a dip in revenue during the June quarter last year.

Reliance interest in Just Dial

Since the market space of Just Dial is becoming highly competitive, Reliance acquisition will give Just Dial a competitive edge and open avenues for growth. Just Dial is seeing this as a good opportunity to ease its burdens. But the question arises what is in the deal for Reliance. Why is it interested in infusing so much capital into the listing business?

Reliance itself has been working aggressively to onboard Kirana stores and provide them with various financial services such as inventory management, tax return filing services, and sourcing and procurement support, a concept similar to JD Mart and JD Omni.

Reliance’s strategy is to link these Kirana stores digitally, making a stronghold on B2B services which will become the backbone for their B2C business plans. It includes embedding its e-commerce app JioMart into WhatsApp, allowing 400 million users to order products and services from the messaging app .

Reliance will be leveraging Just Dial’s 25-year old search and listing database of ~30 Mn and the pan India network to accelerate its local commerce and payments play. This deal not only allows Reliance to acquire a strong listing business player at a reasonable price but also opens the doors of B2B market space. 

The acquisition will help boost the digital ecosystem for merchant partners of Reliance, through its JioMart Business Model. But how JioMart is revolutionizing the retail industry?

So, Reliance’s acquisition of Just Dial is a win-win game for both the players; at least, that’s what it looks like for now. We will see how it pans out in the future.

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Just Dial Limited

• First Online: 14 June 2021

Cite this chapter

• R. Srinivasan 2  

Part of the book series: Management for Professionals ((MANAGPROF))

2024 Accesses

The caselet on Just Dial elucidates the business model of a matching platform, one that matches the users on one side (consumers) with those on the other side (local, small and medium businesses). The case elaborates on the business model, and elucidates the evolution of Just Dial’s business from a simple local search platform, to a search and transact platform. The case ends with questions on the sustainability of the business model and the extension to product ecommerce.

This case is an extension of Chapter 7 Network Mobilization.

R Srinivasan, Professor of Strategy and Menaka Rao, prepared this case for class discussion. This case is not intended to serve as an endorsement, source of primary data, or to show effective or inefficient handling of decision or business processes.

Copyright © 2015 by the Indian Institute of Management Bangalore. Reproduced here with permission. No part of the publication may be reproduced or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise (including internet)—without the permission of Indian Institute of Management Bangalore.

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Source: Company website, available on the internet at http://cms.justdial.com/overview , last accessed on June 12, 2015.

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Source: Company website, available on the internet at http://www.justdial.com/JD-On-Mobile , last accessed on June 12, 2015.

Source: Paul, Binu, Just Dial integrates ecommerce marketplace with its local business listings platform, VCCircle Newsletter (May 18, 2015), available on the internet at http://www.vccircle.com/news/technology/2015/05/18/just-dial-integrates-e-commerce-marketplace-its-local-business-listings , last accessed on June 12, 2015.

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Source: Dharamsi Khyati, How Just Dial founder VSS Mani founded the ‘Indian Google’, MoneyControl SME StepUp, (November 22, 2012), available on the Internet at http://www.moneycontrol.com/sme-stepup/news/how_justdial_founder_vss_mani_built_the_indian_google-786199.html , last accessed on June 12, 2015.

Source: Gokahley, Madhavi, VSS Mani: Dial a dream, The Smart Manager , September–October 2010, available on the internet at http://www.thesmartmanager.com/file/071010260601_TheSmartManager,smart_talk-VSS_Mani,_Sep-Oct-10.pdf , last accessed on June 12, 2015.

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Srinivasan, R. (2021). Just Dial Limited. In: Platform Business Models. Management for Professionals. Springer, Singapore. https://doi.org/10.1007/978-981-16-2838-2_9

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• March 27, 2023

Decoding the Business Model of Justdial. How does Justdial Make Money?

In this blog post, let’s decode the business model of justdial and learn about how justdial makes money..

In today’s technology-driven era, Justdial has become a one-stop solution for numerous customers seeking information about various products and services. With its extensive database, Justdial caters to a vast range of industries, connecting millions of users with local businesses. This blog post delves into the fascinating story of Justdial and examines its business model using Alexander Osterwalder’s Business Model Canvas. We will start by introducing the company, its founders, and its origin story, followed by an in-depth analysis of its unique business model.

Justdial: The Company and its Founders

Justdial, an Indian-based search services company, was founded in 1996 by V.S.S Mani. Having graduated with a Bachelor of Commerce degree, Mani’s entrepreneurial journey began with a vision to provide comprehensive information about products and services to consumers. With limited resources, Mani persevered and laid the foundation for Justdial, which has now become an integral part of the lives of many Indians.

Justdial started as a telephone-based local search service, allowing people to call and inquire about various businesses in their vicinity. With the advent of the internet, Justdial transitioned to an online platform, making its services accessible to a broader audience. Today, Justdial offers a wide array of services through its website, mobile app, and telephone services, ranging from local search to e-commerce, and catering to a diverse user base.

The Origin Story: Why and How Justdial Was Started

V.S.S Mani’s journey towards founding Justdial began with an incident in the early 1990s. While working for a yellow pages company, Mani noticed a critical gap in the market. Traditional yellow pages directories were cumbersome and not user-friendly, limiting their practicality for consumers. Mani envisioned a platform that could provide users with the information they needed instantly and efficiently.

Despite facing financial constraints and initial skepticism, Mani’s determination never wavered. He set up a small office with just four employees, and Justdial was born. Initially, the company focused solely on offering local search services through a dedicated telephone line. Mani’s perseverance paid off, and the company steadily gained traction among users.

As the internet revolution unfolded, Mani recognized the potential for Justdial to expand its services. The company transformed its business model, transitioning from a telephone-based service to an online platform. Justdial’s website and mobile app enabled the company to reach millions of users and offer a wide range of services.

Dissecting Justdial’s Business Model using Alexander Osterwalder’s Business Model Canvas

Alexander Osterwalder’s Business Model Canvas is a strategic management tool that helps businesses visualize, design, and innovate their business models. The canvas comprises nine building blocks that cover various aspects of a business model, including customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. In the following sections, we will analyze Justdial’s business model using this framework.

• Customer Segments

Justdial caters to two primary customer segments:

a. Users: The company primarily targets individuals seeking information about various products and services in their locality. Users can access Justdial’s platform through various channels, such as its website, mobile app, or telephone services.

b. Businesses: Justdial’s second customer segment comprises local businesses that want to promote their products and services. By listing their businesses on Justdial’s platform, these businesses can increase their visibility and attract potential customers.

• Value Proposition

Justdial’s value proposition revolves around providing comprehensive, reliable, and easily accessible information about products and services to its users. The company offers several key benefits:

a. Convenience: Justdial offers a user-friendly interface across multiple platforms, making it easy for users to find the information they need quickly and efficiently.

b. Comprehensive Database: Justdial’s extensive database covers a wide range of industries, ensuring that users can find relevant information for almost any product or service they are looking for.

c. Personalization: Justdial’s platform offers personalized recommendations based on user preferences and search history, enhancing the overall user experience.

d. Multiple Channels: Users can access Justdial’s services through various channels, including its website, mobile app, and telephone services, catering to a diverse user base.

e. Free Access: Justdial offers free access to its platform for users, making its services accessible to a broader audience.

For businesses, Justdial’s value proposition lies in increased visibility, customer engagement, and potential sales growth.

Justdial reaches its customers through multiple channels:

a. Website: The company’s primary channel is its website, which offers a user-friendly interface and allows users to search for information on various products and services.

b. Mobile App: Justdial’s mobile app provides users with the same features as its website, with the added convenience of accessibility on-the-go.

c. Telephone Services: For users who prefer traditional methods or lack internet access, Justdial provides telephone-based search services.

• Customer Relationships

Justdial focuses on maintaining strong customer relationships through:

a. User Support: The company offers customer support through multiple channels, including email, phone, and social media, ensuring prompt assistance.

b. Customer Feedback: Justdial encourages users to provide feedback and ratings on businesses, which helps maintain the platform’s reliability and credibility.

c. Frequent Updates: The company continually updates its database, ensuring that users always have access to the latest information.

• Revenue Streams

Justdial’s primary revenue streams include:

a. Advertising: Local businesses can pay for premium listings and advertisements on Justdial’s platform to increase their visibility and attract potential customers.

b. Lead Generation: Justdial generates revenue by providing businesses with qualified leads, connecting them with users interested in their products or services.

c. E-commerce: Justdial offers e-commerce services, enabling users to purchase products and services directly through its platform. The company earns a commission on each transaction.

• Key Resources

Justdial’s key resources include:

a. Database: The company’s extensive database is a critical resource, providing comprehensive information on various products and services.

b. Technology Infrastructure: Justdial’s website, mobile app, and telephone services require robust technology infrastructure to ensure seamless operations.

c. Skilled Workforce: Justdial’s team of skilled professionals plays a vital role in maintaining and updating the platform, as well as providing customer support.

• Key Activities

Justdial’s key activities include:

a. Database Management: The company continually updates its database to ensure users have access to the latest information.

b. Platform Development: Justdial focuses on enhancing its platform through technological advancements, ensuring an optimal user experience.

c. Marketing and Promotion: The company engages in marketing activities to promote its services and attract new users and businesses.

• Key Partnerships

Justdial partners with various stakeholders, including:

a. Local Businesses: Justdial collaborates with local businesses that list their products and services on its platform, generating revenue through advertisements and lead generation.

b. Payment Gateways: For its e-commerce services, Justdial partners with payment gateways to facilitate secure transactions.

c. Technology Providers: Justdial collaborates with technology providers to maintain and enhance its platform, ensuring seamless user experience and efficient operations.

d. Data Providers: Justdial partners with data providers to acquire accurate and up-to-date information on various products and services, ensuring the reliability of its database.

• Cost Structure

Justdial’s primary costs include:

a. Technology Infrastructure: The company incurs costs related to the maintenance and development of its website, mobile app, and telephone services.

b. Employee Salaries: Justdial’s skilled workforce is an essential component of its operations, and the company incurs costs related to salaries and benefits.

c. Marketing and Promotion: The company invests in marketing and promotional activities to attract new users and businesses, contributing to its cost structure.

d. Data Acquisition: Justdial incurs costs related to acquiring and updating its database, ensuring comprehensive and reliable information for users.

Justdial’s success story is a testament to the power of perseverance and innovation. The company’s founder, V.S.S Mani, envisioned a platform that could provide users with instant access to comprehensive information about various products and services. Despite numerous challenges, Mani’s determination led to the establishment of Justdial, which has now become an indispensable tool for millions of users in India.

Using Alexander Osterwalder’s Business Model Canvas, we have dissected Justdial’s unique business model, which revolves around providing convenience, reliability, and accessibility to its users. The company’s focus on maintaining strong customer relationships, leveraging multiple channels, and offering a diverse range of services has allowed Justdial to carve a niche in the market.

As technology continues to evolve, Justdial’s adaptability and commitment to innovation will be critical in maintaining its position as a market leader. By understanding its business model and continuously refining its strategies, Justdial can ensure sustainable growth and continue to serve as a valuable resource for users and businesses alike.

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• Tofler explains

JustDial Business Model: How Did JustDial Become Successful?

“JustDial app se pucho” has emerged as the primary tagline for JustDial , the leading local search platform in India. This catchy phrase has gained immense popularity throughout the country, appearing on billboards, social media, and even in movie theatres. But have you ever wondered how JustDial became such a household name? Let’s delve into the remarkable journey of this company, which started from humble beginnings and eventually became one of India’s top classified websites.

Founded by V.V.S Mani, a former employee of the yellow pages, JustDial introduced its groundbreaking idea in 1987. Today, the company boasts a turnover of over 128.8 Million and receives a staggering daily call count of 1.9 Million, along with 7.22 million daily page views. With offices in Ahmedabad, Chandigarh, Hyderabad, Bangalore, and other major cities in India, JustDial has also expanded its services to Canada, UK, UAE, and USA.

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One of the key factors behind JustDial’s success lies in its unique business model. Unlike many other search engines, JustDial allows businesses, websites, and service providers of all kinds to list their services for FREE on their platform. In return, JustDial charges a nominal fee of INR 2000 per month and provides the contact details of users seeking those specific services. This win-win approach has propelled JustDial to great heights, enabling it to establish itself as a prominent player in the industry.

Such remarkable success led JustDial to collaborate with one of India’s iconic actors, Amitabh Bachchan, who served as their brand ambassador for a significant period. Presently, JustDial has the talented actor Ranveer Singh as their brand ambassador, further enhancing their brand presence.

History Of JustDial

In 1994, JustDial was registered as a company, starting out in a rented garage with a merge investment of ₹50,000 and a small team of 5 to 6 employees. Prior to JustDial, founder V.S.S Mani had been involved in various entrepreneurial ventures, including a company called Ask me. However, Ask me faced difficulties due to the limited penetration of telephones at the time.

Despite the catchy name of Ask me, the lack of a memorable and user-friendly telephone number hindered its success. Eventually, the business failed. Undeterred, Mani ventured into the wedding planning industry, where he achieved a profit margin of ₹2.5 lakhs.

Still wanting to improve his line of work and the existing business model, Mani decided to pursue his original idea of creating a platform for local search, leading to the birth of JustDial. Reflecting on his previous mistakes, he acknowledged the valuable lessons he had learned.

With renewed determination, Mani aimed to establish JustDial as a leader in the local search domain. This time, he prioritized securing a memorable telephone number, understanding the significance of such a choice based on the lessons learned from Ask me. Ultimately, he succeeded in obtaining a number that was 10 times the value of the number 8.

Business Model of JustDial

JustDial’s remarkable success can be attributed to its unique business model, which has led to negative working capital and consistently increasing revenue. Let’s explore how JustDial achieved such widespread outreach.

Firstly, the founders secured a memorable telephone number, combining it with the name JustDial to enhance brand recognition and ease of remembrance.

To build their extensive database, the JustDial team personally approached local businesses door-to-door, diligently populating their listings.

Generating user adoption proved challenging due to limited funds for advertising. To overcome this, JustDial encouraged both clients and employees to utilise the platform’s services. They also focused on forging strong connections with diverse local businesses, enabling users to easily find small service providers such as carpenters, plumbers, and mobile shops. This word-of-mouth approach significantly increased JustDial’s popularity and user base.

Furthermore, JustDial remained committed to supporting small and medium-sized enterprises, solidifying its position as a helpful resource for such organisations.

Revenue Model of JustDial

JustDial was committed to achieving significant online visibility and offered a comprehensive package that included payment solutions, customised websites, mobile sites, and mobile apps. This value-added offering was particularly appealing to companies with an MSME registration.

By implementing an efficient revenue model, JustDial managed to minimise operational costs. Given the financial constraints they faced, the management needed help to afford expensive advertising campaigns. As a result, they encouraged their own employees to utilise JustDial’s services. The affordable pricing of the products enabled JustDial to quickly gain market traction, leading to additional revenue each month.

This newfound revenue allowed them to allocate funds towards hiring more sales staff, further expanding their business. Additionally, clients demonstrated trust in the brand and were willing to pay in advance for the services provided by JustDial.

Key Reasons for JustDial Success

Some key factors contributing to JustDial’s success include:

• Established market presence over an extended period.
• Adaptation of the business model to meet evolving needs, transitioning from telephone-based to web-based and mobile app-based services.
• Prompt response to user inquiries.
• Consistent delivery of high-quality user experience.
• Effective and profitable revenue model.
• Skilled marketing and management divisions with extensive expertise.

In summary, JustDial’s success can be attributed to its enduring presence in the search market, flexible business model, responsive customer service, commitment to user satisfaction, revenue-generating strategies, and a talented team of marketing and management professionals.

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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