steve jobs business presentation

More From Forbes

11 presentation lessons you can still learn from steve jobs.

• Share to Facebook
• Share to Twitter
• Share to Linkedin

Steve Jobs is still the word’s greatest corporate storyteller. I’ve seen plenty of talented speakers in the past year and I’ve written about many of them in this column but I have yet to find someone as good as Steve Jobs. This is why I have spent so many years reviewing, analyzing and sharing Jobs’ presentation techniques because leaders and entrepreneurs today need to carry on his legacy if we hope to inspire the world with our ideas. His keynote presentations continue to attract thousands of views on YouTube and he has profoundly impacted the way leaders communicate.

Earlier this year a Wall Street Journal article titled Bio As Bible featured managers who are imitating Steve Jobs based on what they’ve learned in Walter Isaacson’s biography and also from one of my books, The Innovation Secrets of Steve Jobs . While I’m very proud that the WSJ highlighted my content, dressing like Jobs is not going to inspire your audience. However, there are many other presentation techniques that you can and should copy from Steve Jobs.

Steve Jobs was an astonishing presenter because he informed, inspired, and entertained. In this article I outline 11 techniques from one presentation, the iPhone launch in 2007 . If your presentation is tomorrow and you only have time to incorporate a few ideas, then spend 7 minutes to watch this video where I highlight just three techniques from the same presentation. If you want the whole enchilada, read on.

Watch on Forbes:

Express your passion. Steve Jobs was passionate about design, he absolutely loved his new product, and he wore his enthusiasm on his black-mock sleeve. “It looks pretty doggone gorgeous,” he said with a big smile after showing the iPhone for the first time. Jobs often used words such as “cool,” “amazing,” or “gorgeous” because he believed it. Your audience is giving you permission to show enthusiasm. If you’re not excited about your idea, nobody else will be.

Create a Twitter-friendly headline. Jobs used a technique I’ve labeled the “Twitter-friendly headline,” a one-sentence summary of a product that perfectly captured the main message he wished to deliver. Shortly after showing the new phone, Jobs proudly proclaimed, “Today Apple is going to reinvent the phone.” The headline, “Apple reinvents the phone” was the only sentence on the slide. He repeated the headline several times during the presentation. A Google search for the phrase turns up about 25,000 links, most of which are directly from articles and blog posts covering the launch presentation.

Stick to the rule of three. Jobs instinctively understood that the number “3” is one of the most powerful numbers in communications. A list of 3 things is more intriguing than 2 and far easier to remember than 22. Jobs divided his iPhone presentation into three sections. He spoke about the iPod functions of the new iPhone, the phone itself, and connecting to the Internet. Jobs even had some fun with three. He stepped on stage and said, “Today we are introducing three revolutionary products. The first, a widescreen iPod with touch controls. The second, is a revolutionary mobile phone. And the third is a breakthrough Internet communications device.” As the audience applauded, Jobs repeated the three ‘products’ several times. Finally he said, “Are you getting it? These are not three separate devices, they are one device and we are calling it iPhone!”

Introduce a villain. All great stories have a hero and a villain. A Steve Jobs presentation was no exception. In 2007, why did the world need another mobile phone, especially from Apple? Jobs set up the narrative by introducing a villain—a problem in need of a solution: “Regular cell phones are not so smart and they are not so easy to use. Smartphones are a little smarter, but are harder to use. They are really complicated…we want to make a leapfrog product, way smarter than any mobile device has ever been and super easy to use. This is what iPhone is.”

Sell the benefit. After expanding on the villain (the problem), Jobs introduced the hero (the benefit). The benefit included the new user multi-touch user interface. According to Jobs, “It works like magic. You don’t need a stylus. It’s far more accurate than any touch display that’s ever been shipped. It ignores unintended touches. It’s super smart. You can do multi-finger gestures on it. And boy have we patented it.”

Build simple, visual slides. The average PowerPoint slide has forty words. In the first three minutes of Steve Jobs’ iPhone presentation, he uses a grand total of nineteen words (twenty-one if you include dates). Those words are also distributed across about twelve slides. For more tips on using ‘picture superiority’ in your slide design, please read my earlier article on Jeff Bezos and the end of PowerPoint as we know it.

Tell stories. Before Jobs revealed the new phone, he spent a moment to review the history of Apple, telling a story that built up to the big event. “In 1984, Apple introduced the first Macintosh. It didn’t just change Apple. It changed the whole computer industry. In 2001, we introduced the first iPod. It didn’t just change the way we all listen to music. It changed the entire music industry.” Stories can be brand stories, customer stories, or personal ones. In one very funny moment, Jobs’ clicker failed to advance the slides. After a few seconds of trying to fix it, he paused and told a short story of a how he and Steve Wozniak used to pull pranks on students at Wozniak’s college dorm. Woz had invented a device that jammed TV signals and they used it to tease students when they were watching Star Trek. It brought some levity to the keynote, the problem was fixed, and Jobs effortlessly moved along.

Watch this clip

Prepare and practice excessively. The clicker snafu that I just described teaches another great lesson for all presenters. Jobs casually laughed off the glitch, told a story, and got back to his presentation when his team resolved the issue. He never missed a beat and certainly didn’t get flustered. Jobs was legendary for his preparation. He would rehearse on stage for many hours over many weeks prior to the launch of a major product. He knew every detail of every demo and every font on every slide. As a result the presentation was delivered flawlessly. People often tell me, “I’m not as smooth as Jobs was.” Well, neither was he! Hours and hours of practice made Jobs look polished, casual, and effortless.

Avoid reading from notes. The introduction of the iPhone lasted about 80 minutes. Not once did Jobs read from a teleprompter or notecards. He had internalized the content so well that he didn’t need notes. During the demos, however, he did have a very short list of bullet points hidden from the audience’s view. Those bullets served as reminders and they were the only notes he relied upon.

Have fun. When Jobs first told the audience that Apple was going to introduce a mobile phone he said, “Here it is.” Instead of showing the iPhone, the slide displayed a photo of an iPod with an old-fashioned rotary dial on it. The audience got a kick out of it, laughing and clapping. They had been played and Jobs was enjoying their reaction. There were many funny moments, including a crank call. Jobs was demonstrating the maps feature to show how easy it was to find a location and call the number. He found a Starbucks nearby and called it. A woman picked up the phone and said, “Good morning, Starbucks. How can I help you?” Jobs said, “I’d like to order 4,000 lattes to go, please. No, just kidding. Wrong number. Bye bye.” The audience loved it. I’ve never seen Jobs enjoy himself more in a keynote.

Inspire your audience. Jobs liked to end his keynotes with something uplifting and inspiring. At the end of the iPhone presentation he said, “I didn’t sleep a wink last night. I’ve been so excited about today…There’s an old Wayne Gretzky quote that I love. ‘I skate to where the puck is going to be, not where it has been.’ We’ve always tried to do that at Apple since the very, very beginning. And we always will.”

Steve Jobs educated, entertained, informed, and inspired his audiences in every presentation. So can you. It takes work, planning, and creativity, but if someone is willing to listen to your ideas it’s worth the effort to make it great.

Read more: Untold Stories About Steve Jobs: Friends And Colleagues Share Their Memories

Gallery: Steve Jobs' Most Important Products

Carmine Gallo is the communications coach for the world’s most admired brands. He is a popular keynote speaker and author of several books, including the international bestsellers The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs . His new book, The Apple Experience , is the first book to reveal the secrets behind the stunning success of the Apple Retail Store. Carmine has recently launched an eLearning course titled, The New Rules of Persuasive Presentations . Follow Carmine on Facebook or Twitter .

• Editorial Standards
• Reprints & Permissions

How it works

For Business

Join Mind Tools

Book Insights • 15 min read

The Presentation Secrets of Steve Jobs: How to Be Insanely Great In Front of Any Audience

Carmine gallo.

By the Mind Tools Content Team

Welcome to the latest episode of Book Insights from Mind Tools.

In today's podcast we're looking at The Presentation Secrets of Steve Jobs, subtitled How to Be Insanely Great In Front of Any Audience, by Carmine Gallo. It explores what makes Apple's CEO and co-founder such a captivating speaker – and how we can learn from his techniques.

When it comes to presentations, most people who've seen him speak agree that Steve Jobs is a legend. His talks do much more than just give information. They're events. They inspire, excite, spark imagination, and build a following.

Seeing Jobs speak is like spending an evening watching a high-quality theater production. And this is a big reason why people will spend all night, in freezing temperatures, waiting in line just so they can get a good seat.

So, how does he do it? How does Jobs manage to turn a relatively dry subject like computers into a seductive experience that everyone wants tickets to go see?

Well, that's what this book sets out to explain. The Presentation Secrets of Steve Jobs passes on the tips, techniques, and tricks that make the legendary leader's presentations so inspiring and effective. Reading this book is like getting coaching sessions from the master himself.

Here, you learn how Jobs crafts his messages, presents his ideas, generates excitement, and creates a memorable experience for his audience. And, it's all laid out in an easy-to-digest format that allows you to quickly find what you need.

The author highlights dozens of relevant examples from speeches that Jobs made as early as 1984. We get to read in detail what he said, what he did, and how it relates to the lesson or technique the author is focusing on. These examples make it easy to see how these strategies would work in real life.

The book is fun, highly readable, and chock full of useful information. There are plenty of insightful tips in here, and even if you consider yourself a master presenter, you're sure to learn something new.

What's so helpful about this book is that it applies to more than just presentations. The author points out that these strategies can be used in closing a deal, creating an ad campaign, and even interviewing for a job.

The best news? This book reads incredibly fast. The author wrote the book like Steve Jobs presents. He keeps your attention, gives compelling information, and wraps it all up into a story that's so interesting you really can't put the book down.

The author, Carmine Gallo, is a presentation and communication-skills coach for some of the world's top brands. He's a regular contributor to several major networks, including NBC, CBS, and MSNBC, and is a columnist for businessweek.com. In fact, this book is based on an article Gallo wrote for that website, analyzing why Steve Jobs' presentation style is so successful. Gallo watched hours of Jobs' keynote speeches to identify the elements that made them great.

So, keep listening to find out why bullet points will kill your presentation, why your speech really needs a villain, and why it's so important to put intermissions into your talks.

The author has divided this book into three acts, much like a stage play. Why? Well, that's how Steve Jobs views his speeches: as plays.

Act one has seven chapters, and is all about creating your story. Act two has six chapters, and covers how to deliver an experience to your audience. The last act, with five chapters, is on refining and rehearsing your presentation.

When it comes time to map out a presentation, the author says that most people make a big mistake right off the bat. They don't plan their story.

What sets Steve Jobs apart is that when he gives a presentation, he doesn't just lay out facts. He tells a story.

Think about this for a minute. When Jobs unveiled the iPod, he wasn't just unveiling a new device that carried music. He unveiled an entirely new way for us to listen to and enjoy music. He made us realize how the music we experienced would enrich our lives.

Yes, he talked about the iPod's small size and amazing hard drive. But he wove this information into a story about how much better our lives were going to be with this product.

It's a subtle, but very important point.

If we want to give a compelling presentation, we have to spend a lot of time really crafting a story. And this is what the first seven chapters help us do. We learn how to create a "passion statement" that identifies the heart of our message, how to write killer headlines that will start our presentation off with some serious buzz, and how to draw a roadmap for our audience, so they know what's coming.

And that's just the tip of the iceberg of what's in this first section.

Now, one big mistake most of us have made is stuffing our presentation full of bullet points. The author says bullet points will kill a presentation faster than anything.

Why? Because they do nothing to engage the audience. If you want to improve your presentations, then avoid the crutch of bullet points at all costs.

Another great tip in this first act is about villains. And what do villains have to do with presentations? Well, according to Steve Jobs, they're essential. Remember, Jobs looks at his presentations as plays, or stories. And, few stories are complete without a villain, right?

The author says your message is your hero. And, a hero needs an enemy. So your villain's going to be an opposing message, problem, or product. When your audience sees the problem, or villain, they're going to rally more around your hero.

For instance, when Jobs unveiled the iPhone he presented his villains in dozens of subtle ways. Of course, his villains were the current phones on the market. But by bringing up the problems most people had with these phones, and the solutions the iPhone offered to these problems, the audience could clearly see why it was so much better. And, they got emotionally involved.

If you want to know how to create your own villain for your presentation, you'll have to read the book. But don't worry. It can take as little as thirty seconds to create one, and it's well worth the effort.

Now when it comes to pacing your presentation, it's important to keep in the mind the ten-minute rule. Research has shown that audiences basically check out after ten minutes. Not nine minutes, or eleven, but ten.

Jobs understands this rule, which is why he puts intermissions into his presentations every ten minutes. These aren't intermissions where people get up and walk around. These are intermissions that give the brain a break. They're videos, demonstrations, or even another speaker.

These little breaks change the pace of the presentation and let the audience experience a new stimulus. This keeps their interest for the next ten minutes.

Now, when it comes to actually delivering an experience to your audience, there's a lot to keep in mind. And the author keeps the pace going in this second act, as he shows us how to keep our audience engaged while we're talking.

One thing that Steve Jobs does really well is keep things simple. The author says this simplicity is part of why Jobs, and Apple itself, is so successful. Simple is beautiful.

So, we need to keep our slides as simple as possible. The author says that a major mistake many people make with their PowerPoint slides is to add lots of words. What does Jobs do? He subtracts, and subtracts some more.

The author gives us some really helpful tables here that illustrate how Jobs' words correspond with what his slides say. And, these have been taken directly from some of his keynote speeches.

On the left hand side of these tables we get to see exactly what Steve Jobs said. On the right, we get to see what his slide, for that section of the speech, actually said.

This layout enables us to see instantly how concise Jobs' slides really are. Many only contain one word, one picture, or one piece of information, like a statistic. There are no bullet points, ever. And zero sentences.

The slides are used simply to reinforce the story coming out of his mouth. That's it. They don't attempt to pass on important information. That's what Jobs is there to do.

When we're presenting, the focus should be on us, not our slides. And if we've created what the author calls lazy slides, or slides with too much information, then we've succeeded in splitting our audience's attention. Should they read the slides, or pay attention to what we're saying?

Don't make them choose. Keep your slides short and relevant.

Now, if you're giving a presentation, you probably have some numbers to pass along. It could be revenue stats, employee turnover percentages, or the number of complaint calls over the past six months.

Whatever they are, numbers are often pretty essential to a presentation. The problem with numbers is that they're boring. And, people often have a hard time making them mean anything.

For instance, when Jobs introduced the iPod, he told everyone that it had five gigabytes of space.

Well, that's great, but that number didn't mean much to his audience. After all, how big is five gigabytes? Most people aren't really sure.

Jobs knew he couldn't leave it at that. So, he immediately put that number into a context the audience could understand. He told them that with five gigabytes of space, they could hold 1,000 songs in their pocket.

The audience went wild.

The author says that numbers rarely resonate with people, so it's vital that we put them into a context that people can relate to. Fortunately, we get plenty of strategies for how to do this.

One thing to keep in mind when dressing up your numbers, as the author calls it, is to keep things specific. For instance, in a later speech Jobs could have said the newest version of the iPod holds thousands of songs. But thousands is so, generic. Instead, he told the audience that the thirty gigabyte iPod will hold 7,500 songs, 25,000 photos, or up to 75 hours of video.

Those numbers are very specific. Because of this, they impact the audience more.

This section is crammed with useful information. We get to learn the importance of using zippy, emotional words. We learn why Jobs always gives credit where credit is due, and why doing this gets his audience more involved. And, we get to learn everything we ever wanted to know about props, and how to use them effectively.

The last section, act three, is all about refining and rehearsing your presentation. And according to the author, this is the most crucial part of giving a great talk.

One important point the author highlights is body language. What you say is not nearly as important as how you say it.

Here, we get three important tips for improving our body language on stage.

The first thing we have to do is maintain eye contact. Yes, this one is probably in every presentation book out there, but it's repeated for a good reason. Eye contact is essential for keeping your audience engaged and connected with you. Jobs is a master at maintaining eye contact.

Another thing we have to do is to keep our posture open. This means not standing behind a lectern or crossing our arms. Jobs never puts anything between him and his audience. Even when he's doing a demo, he tries to face the audience as much as possible.

The last tip for improving our body language is to use hand gestures. In his speeches, Jobs emphasizes nearly every sentence with a gesture that compliments what he's saying.

According to the author, research shows that hand gestures not only keep the audience engaged, but they actually help presenters speak better, by clearing up their thought processes.

We get more helpful tables in this chapter. Here, the author breaks down a speech Jobs made in two-thousand seven. We get to see exactly what he said, and how it was delivered.

It was a brilliant move for the author to pepper the text with these tables throughout the book. This one could really help readers with their own delivery and pacing.

Now, Jobs is legendary for prepping for his speeches. He makes it look effortless, but a lot of time and effort goes into his events to make it look that way. In fact, before he gives a speech, he practices for hours a day, over the course of several days. His fun, informal style only comes after some serious effort on his part.

How much effort? Well, the author describes it as "grueling." When was the last time you put in grueling hours of practice to prepare for a speech?

For most of us, the answer is probably never. But practicing again and again is vital to looking natural on stage.

What else is in here? Well, the author teaches us five strategies for rehearsing off-the-cuff remarks. We learn how to handle nerves, what we should be wearing on stage, and five steps for tossing our script and speaking from memory.

Like all the sections in this book, this is one you won't want to miss.

If you haven't been able to tell by now, we really loved this book. There's so much information in here, and there's no way we could come close to covering it all.

When it comes to what readers will like best about The Presentation Secrets of Steve Jobs, it's hard to pick. There's no doubt the information is top-notch, and we were impressed by the sheer volume of tips and techniques here. We also loved the fun style and fast pace of the book. You really don't feel like you're reading a book on giving speeches. This is definitely a book that you'll burn through quickly.

The Presentation Secrets of Steve Jobs, by Carmine Gallo, is published by McGraw Hill.

That's the end of this episode of Book Insights. If you'd like a transcript, log on to www.mindtools.com. And thanks for listening.

Article image by Matthew Yohe at en.wikipedia

Join Mind Tools and get access to exclusive content.

This resource is only available to Mind Tools members.

Already a member? Please Login here

Team Management

Learn the key aspects of managing a team, from building and developing your team, to working with different types of teams, and troubleshooting common problems.

Sign-up to our newsletter

Subscribing to the Mind Tools newsletter will keep you up-to-date with our latest updates and newest resources.

Subscribe now

Business Skills

Personal Development

Leadership and Management

Member Extras

Most Popular

Newest Releases

SWOT Analysis

How to Build a Strong Culture in a Distributed Team

Mind Tools Store

About Mind Tools Content

Discover something new today

Top tips for delegating.

Delegate work to your team members effectively with these top tips

Ten Dos and Don'ts of Change Conversations

Tips for tackling discussions about change

How Emotionally Intelligent Are You?

Boosting Your People Skills

Self-Assessment

What's Your Leadership Style?

Learn About the Strengths and Weaknesses of the Way You Like to Lead

Recommended for you

Managing your team's workload.

A Guide to Managing a Heavy Workload in Today's Workplace

Business Operations and Process Management

Strategy Tools

Customer Service

Business Ethics and Values

Handling Information and Data

Project Management

Knowledge Management

Self-Development and Goal Setting

Time Management

Presentation Skills

Learning Skills

Career Skills

Communication Skills

Negotiation, Persuasion and Influence

Working With Others

Difficult Conversations

Creativity Tools

Self-Management

Work-Life Balance

Stress Management and Wellbeing

Coaching and Mentoring

Change Management

Managing Conflict

Delegation and Empowerment

Performance Management

Leadership Skills

Developing Your Team

Talent Management

Problem Solving

Decision Making

Member Podcast

Presentation Guru

The 10 things steve jobs can teach every public speaker.

Steve Jobs was one of the greatest and most influential businessmen of his generation. He took an idea from a humble garage and turned it into Apple, one of the most recognizable and iconic brands in the world. He was a pioneer in the modern corporate world.

Much has been written about Steve Jobs’ presentation style. He was famous for his rigorous attention to every detail whenever he presented, from the style of the fonts on his slides to the colour of the stage background. When launching a new product, he would rehearse over and over until his delivery was fluid. The benefits of this preparation were seen in the quality of his presentations , which are widely regarded as a standard to which many companies aspire.

In this post, I don’t want to focus on Jobs’ presentation skills per se ; instead, I would like to draw on his wisdom and insights into business and life and see what lessons we can apply when it comes to speaking in public.

Steve Jobs’ memorable quotes

As part of his legacy, Jobs left a small trove of memorable quotes. Sometimes humorous, frequently trenchant, always thought provoking, they are worth reading and thinking about. Below are ten good ones for public speakers to ponder:

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok [understand intuitively] what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.”

Giving a good presentation – a truly good presentation – takes time and effort. You must understand the material thoroughly; you must understand how it relates to your audience ; you must understand what is most important and why. And then you have to design the presentation –  with or without slides – so that it hangs together and conveys the message with impact.

“This is what customers pay us for – to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this.”

You have to sweat all of the details so that it is easy for your audience to follow your presentation (and enjoy it). Don’t make your audience work to understand your points. You should do that work before you present so that the audience doesn’t have to.

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things we have done. Innovation is saying no to 1,000 things.”

Too many presentations become bogged down when speakers try to do too much. You have a limited amount of time and your audience has a limited amount of attention. Choose your key points carefully and ruthlessly cut out everything else. If the subject matter is vast and there is more for your audience to know, prepare a detailed handout or direct people to where they can go for more information. War and Peace makes for a good novel but a lousy presentation.

“That’s been one of my mantras: Focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

As a presenter you must cut through the details and complexity and distill your message to its essence . Taking the time to think carefully about your subject and your audience beforehand will help you design a simple, effective presentation. When you prepare a presentation , you have to think like a sculptor; the beauty of the statue is revealed by what is taken away.

“I would trade all of my technology for an afternoon with Socrates.”

Technology is great but it is not the most important thing. Far more important is being able to think clearly, strategically, creatively. Whatever your field, expand your horizons. Read widely and extensively. Read the classics, read modern fiction, read non-fiction, read industry periodicals that are not related to your industry. You will become a better thinker and more creative. Those qualities can only help when it comes to communicating ideas to others.

“Good artists copy; great artists steal.”

Jobs was very fond of this quote which, in fact, he got from Pablo Picasso . Good speakers never try to copy other speakers. Good speakers know that they can only be themselves. However, good speakers are willing to “steal” from others in the sense of trying out something that they have learned from another speaker or read in a book or learned in a course. Nobody knows everything and we should be open to learning from others. But we should never try to be like others.

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

When a presentation goes well, don’t waste the opportunity to deconstruct it soon afterwards. Make notes. What worked well? Why? What could be improved? How? Take what you have learned and build on it for your next presentation. Don’t rest on your laurels, especially if you have to give the same presentation over and over. There is always room for improvement: better images; a better story; an exercise for the audience; cutting material; adding material. Figure out what’s next.

“I’m the only person I know who’s lost a quarter of a billion dollars in one year. It’s very character building.”

Things don’t always go well. Mistakes happen and if you give enough presentations or speeches, the odds are that you will stumble at some point. Don’t let the stumbles get you down. They are part of the process of all public speakers and very few of them are fatal. Learn from them and move on.

“We’re here to put a dent in the universe. Otherwise why else even be here?”

When you finish a speech or presentation, your audience should be changed in some way, even if that change is simply learning something new. If you do not change your audience, why bother speaking at all?

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

Many presentations are still, unfortunately, mediocre or worse. You might even be able to get away with a mediocre presentation yourself. Don’t. Hold yourself to a higher standard; your audience deserves it and the benefits that will come your way — personal and professional — will be well worth the effort.

• Latest Posts

John Zimmer

Latest posts by john zimmer ( see all ).

• How to build your credibility in public speaking (and how to lose it instantly) – Lessons in shame from Boris Johnson - 7th February 2022
• A Good Presentation Needs Structure - 12th November 2019
• More Lessons from Stand-up Comedy - 28th May 2019
• The Power of the Pause - 6th March 2019
• Five Resolutions to Make You a Better Speaker in 2019 - 21st December 2018

Your email address will not be published. Required fields are marked *

Follow The Guru

Join our Mailing List

Join our mailing list to get monthly updates and your FREE copy of A Guide for Everyday Business Presentations

The Only PowerPoint Templates You’ll Ever Need

Anyone who has a story to tell follows the same three-act story structure to...

Powerpoint Zoom Summary for interactive presentations – everything you need to know

In this article I’ll be showing you how you can use Powerpoint Zoom to...

How to get over ‘Impostor Syndrome’ when you’re presenting

Everybody with a soul feels like an impostor sometimes. Even really confident and experienced...

Presenting like Steve Jobs: Using 6 of His Proven Techniques – Here’s How It Works!

The art of presenting has gained transformative significance in today’s business world. A presentation is no longer just a sequence of slides; it’s a way to communicate ideas, establish connections, and inspire the audience.

When discussing inspiring presentations, the name Steve Jobs inevitably comes up. He elevated the art of presenting to a new level. Today, we’ll showcase the techniques Steve Jobs utilized and how you can apply them to your own presentations.

Who is Steve Jobs?

Born in 1955 in California, Steve Jobs is renowned as one of the co-founders of Apple. He is considered one of the m ost prominent figures in the computer industry.

Steve Jobs is equally renowned for his exceptional presentation skills . His presentations are enduringly memorable. They were not only informative but also captivating events that held the audience spellbound. His charismatic presence, persuasive rhetoric, and minimalist design fundamentally transformed the way we present.

Why Steve Jobs Is a Model for Successful Presentations

As the presenter of Apple’s products, Steve Jobs amassed a wealth of experience. Over time, he established a reputation as a master of presentation . Through specific techniques, he managed to do more than convey information; he left an impression, stirred emotions, and enthused the audience . His presentations were more than mere business demonstrations; they were powerful performances that captivated the audience.

Behind every “One more thing” by Steve Jobs lies an array of techniques with the potential to elevate presentations to a new level. His charismatic presence, storytelling prowess, and distinctive presentation style have set a benchmark for modern presenting. The way he engaged the audience and conveyed his messages has made him an exemplar from which presenters worldwide can learn.

The Impact of Steve Jobs’ Presentations on the Technology and Business World

The influence of Steve Jobs’ presentations extends far beyond the technology industry. The styles he used revolutionized entire presentation formats. His innovative approaches and techniques set standards that go well beyond the stage. His charisma, storytelling abilities, and captivating audience engagement transformed the understanding of what makes a compelling presentation, ushering in a new era of presenting.

Jobs’ presentation philosophy demonstrated that a well-crafted presentation is not just about conveying information; it’s an opportunity to captivate, inspire, and persuade the audience.

6 Techniques from Steve Jobs for Captivating and Convincing Presentations

Steve Jobs employed the following techniques to his advantage:

1. Simplicity and Clarity

Simplicity and clarity are crucial factors for all types of presentations. Nobody wants to hear complex content delivered in the most convoluted way. Steve Jobs had the ability to transcend complexity through simplicity.

He understood that cluttered slides and confusing information overwhelm the audience and blur the messages. Instead, Steve Jobs embraced minimalism and clarity by reducing his presentations to the essentials.

This minimalism was reflected in his slides, often composed of just a few words or an image that illustrated the central message . Focusing on the essentials also helps your audience understand your key points better and faster. Simplicity doesn’t equate to shallowness. Skillfully direct your listeners’ attention by operating in a minimalist manner and projecting only the most important messages to reinforce.

2. Storytelling

To keep your audience engaged, you should always use storytelling. Incorporating your content into a story using this technique helps maintain attention spans and convey your message more effectively. More in-depth tips can be found in the article “ Storytelling in Presentations .”

Steve Jobs also knew how to use storytelling. He was a true master of storytelling, taking his audience on an emotional journey . In his presentations, he built suspense by following a clear structure resembling a classic narrative: introduction, plot development, and a captivating conclusion . He also integrated personal stories, authentically conveying his passions and beliefs. This created a common ground with his audience and lent a human touch to his presentation.

He understood that compelling presentations should rely not only on facts and logic but also on emotions. Jobs appealed not only to the minds but also to the hearts of his audience.

If you also use storytelling, your audience is more likely to identify with the ideas you present . This means that you have a higher chance of generating sales or new customers. At the same time, storytelling creates an unforgettable presentation experience for your audience. And staying in their minds for a long time also leaves a good impression.

3. Visual Presentation Aids

Nobody enjoys reading text-heavy PowerPoint slides. Therefore, like Steve Jobs, you should always rely on supportive visual presentation aids. When used skillfully, these aids are not only visually appealing but also reinforce your messages and better reach your audience.

Such presentation aids can include images, videos, or graphics . Steve Jobs used these primarily to illustrate abstract concepts, demonstrate products in action, and evoke emotions. These visual presentation aids weren’t just for decoration; they were integral parts of the story he told.

4. The Art of Staging

Many presenters overlook this: a presentation is not just about compelling slides and a good delivery, but also about effective staging . One of the most captivating aspects of Steve Jobs’ presentation style was his masterful staging. Jobs understood that a presentation is not only about content but also about how it is presented.

His appearances were meticulously choreographed , from his stage entrance to the sequence of slides. Every step, movement, and pause was intentionally planned to captivate the audience and convey messages with maximum impact. He utilized silence and pauses to build tension, employed gestures and facial expressions to convey emotions, and mastered perfect timing to direct the audience’s attention.

You don’t necessarily need to be as meticulously planned as Steve Jobs, as that requires intense preparation and practice . Nonetheless, strive to be conscious of what you radiate, how you behave, and what reactions your actions evoke in your audience. A test audience is an excellent way to practice.

Tips for exuding confidence, appropriate body language, and conscious use of language can be found in the following articles:

• Body Language in Presentations
• Speech Techniques in Presentations

5. Innovation and “One More Thing”

You’ve probably heard of Steve Jobs’ “One More Thing.” It’s the hallmark of Steve Jobs’ presentation style. He managed to spice up his presentations with a touch of innovation and surprise . This distinctive technique, known as the “One More Thing,” was a masterpiece in building suspense and last-minute revelations.

Steve Jobs’ audience was familiar with this effect, and Jobs intentionally created expectations by leading his audience through the main presentation, only to deliver an unexpected bombshell at the end. In his case, the surprises were groundbreaking product announcements or innovative features that captivated the audience. With the “One More Thing” technique, Jobs adeptly engaged his audience and held their attention until the very end.

Like Steve Jobs, strategically place well-timed surprises to harness the potential to make a presentation unforgettable and leave a lasting impact.

6. The Right Conclusion

A convincing conclusion is crucial for any type of presentation. Avoid the usual “Thank you for your attention” phrase and aim for memorable presentation endings.

Steve Jobs’ conclusions were often powerful and unforgettable, leaving a lasting impression on the audience. He also employed the “One More Thing” technique to end with a surprising revelation that left the audience in awe. This technique not only generated excitement but also left the audience with a sense of wonder and enthusiasm.

Furthermore, Jobs’ conclusions always had a clear connection to his message or main theme . He summarized the key points of his presentation and emphasized the core messages once again. This technique helps your audience internalize and remember the most important key points as the presentation concludes.

For more helpful tips on a successful conclusion, refer to the article “ 20 Ideas for Your Presentation Ending .”

If you want to see a speech of Steve Jobs please have a look here . Use the english subtitles if needed.

Conclusion: Applying Steve Jobs’ Techniques Strategically and Convincingly

Follow the example of Steve Jobs and enhance your future presentations to be more engaging and persuasive. Apply the techniques we’ve presented and captivate your audience.

Do you have questions about this article? Feel free to reach out to us via email at [email protected] . We are here to assist you!

If you are looking for visually supportive and professionally designed slide templates, explore our shop. We offer a wide range of slides prepared for various (business) topics available for download. Visit our shop today! ► Shop

You might also find these articles interesting:

• Storytelling in Presentations
• Preparing Presentations: 11 Tips
• 20 Ideas for Your Presentation Ending
• Learning from Hitchcock: How to Deliver Captivating Presentations

Share this post

• share  
• save  

Design Thinking: Problem Solving with a Difference

Why Corporate Mission Statements Are So Important

By CARMINE GALLO

The presentation secrets of steve jobs, how to be insanely great in front of any audience.

Business Communications and Presentations

Steve Jobs transformed business presentations into an art form. Ask business professionals anywhere in the world to describe the “Steve Jobs style” and most will have an answer. It’s irresistible, entertaining, and engaging.

Today Mark Zuckerberg, Elon Musk, Marc Benioff, Former Ford CEO Alan Mulally, Alibaba founder Jack Ma, and many other leaders around the world emulate the presentation style Steve Jobs made famous, and the one Carmine Gallo popularized in his Wall Street Journal bestseller, The Presentation Secrets of Steve Jobs—one of the most popular public-speaking books in the world and recently classified as “a business classic.”

Now you can learn the exact techniques that made Jobs the most captivating storyteller on the business stage. In The Presentation Secrets of Steve Jobs Carmine Gallo maps out a ready-to-use framework to help you plan, deliver and refine the best presentation of your life. One major construction company scored an $875 million contract after converting its boring old presentation into a dynamic one that copied every technique revealed in the book.

Upon publication of the book, one of the top five executives at Apple told Carmine, “You nailed it.” Now you can, too. With The Presentation Secrets of Steve Jobs, you can take charge of any room, sell products, build brands, engage teams, and convey your ideas more persuasively than you ever imagined possible. Best of all, you’ll blow away the competition, turning prospects into clients and clients into evangelists for your brand. Once you start using these techniques in your own presentations, you’ll be hard to forget.

According to the   The New York Times , the book for would-be keynote rock stars.

BULK BOOK ORDERS

Best Selling Author

Carmine gallo.

Three-time  Wall Street Journal  bestselling author, internationally popular  keynote speaker , Harvard instructor, and leadership advisor for the world’s most admired brands. A “communications guru,” according to  Publishers Weekly , Gallo’s books have been translated into more than 40 languages. He delivers highly customized, engaging, inspiring, and actionable multimedia keynotes based on his international bestsellers:  Talk Like TED ,  The Presentation Secrets of Steve Jobs , and  The Storyteller’s Secret , and his latest book,  Five Stars :  The Communication Secrets to Get from Good to Great. 

The Storyteller’s Secret

From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t

Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives.

• Business & Money
• Management & Leadership

Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime Try Prime and start saving today with fast, free delivery

Amazon Prime includes:

Fast, FREE Delivery is available to Prime members. To join, select "Try Amazon Prime and start saving today with Fast, FREE Delivery" below the Add to Cart button.

• Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card.
• Unlimited Free Two-Day Delivery
• Streaming of thousands of movies and TV shows with limited ads on Prime Video.
• A Kindle book to borrow for free each month - with no due dates
• Listen to over 2 million songs and hundreds of playlists
• Unlimited photo storage with anywhere access

Important:  Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, your membership will automatically upgrade to a monthly membership.

Buy new: $19.66 $19.66 FREE delivery: Tuesday, April 23 on orders over $35.00 shipped by Amazon. Ships from: Amazon Sold by: YnsSeller

Return this item for free.

Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges

• Go to your orders and start the return
• Select the return method

Buy used: $7.40

Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime.

If you're a seller, Fulfillment by Amazon can help you grow your business. Learn more about the program.

Other Sellers on Amazon

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required .

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

Image Unavailable

• To view this video download Flash Player

Follow the author

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Hardcover – October 2, 2009

Purchase options and add-ons.

Based on the author’s article on Businessweek.com, which became one of the site’s most popular downloads, The Presentation Secrets of Steve Jobs breaks down the 10 elements that make Steve Jobs’ legendary presentations so outstanding. Readers implementing these principles to their own presentations are sure to leave a lasting impression, dazzle their audiences, and become a hard act to follow at any conference or seminar.

An enhanced ebook is now available with 12 demonstration videos of Jobs' sure-fire presentation secrets! Select the Kindle Edition with Audio/Video from the available formats.

• Print length 272 pages
• Language English
• Publisher McGraw Hill
• Publication date October 2, 2009
• Dimensions 5.8 x 0.88 x 8.5 inches
• ISBN-10 9780071636087
• ISBN-13 978-0071636087
• Lexile measure 1050L
• See all details

Frequently bought together

Similar items that may deliver to you quickly

Editorial Reviews

From the publisher.

Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs . Gallo has been featured in The Wall Street Journal , The New York Times , Success magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare , reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

About the Author

Excerpt. © reprinted by permission. all rights reserved., the presentation secrets of steve jobs, mcgraw-hill, chapter one.

Excerpted from The Presentation Secrets of Steve Jobs by Carmine Gallo Copyright © 2010 by Carmine Gallo. Excerpted by permission of McGraw-Hill. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher. Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Product details

• ASIN ‏ : ‎ 0071636080
• Publisher ‏ : ‎ McGraw Hill; 1st edition (October 2, 2009)
• Language ‏ : ‎ English
• Hardcover ‏ : ‎ 272 pages
• ISBN-10 ‏ : ‎ 9780071636087
• ISBN-13 ‏ : ‎ 978-0071636087
• Lexile measure ‏ : ‎ 1050L
• Item Weight ‏ : ‎ 1.03 pounds
• Dimensions ‏ : ‎ 5.8 x 0.88 x 8.5 inches
• #126 in Running Meetings & Presentations (Books)
• #523 in Communication Skills
• #2,444 in Success Self-Help

About the author

Carmine gallo.

Carmine Gallo is a popular keynote speaker, Harvard instructor, and communication advisor for the world's most admired brands. His new book is FIVE STARS: The Communication Secrets to Get From Good to Great. Gallo is the author of 9 books including international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, The Apple Experience, and The Storyteller's Secret. Join Carmine's list at carminegallo.com and follow him on Twitter @carminegallo.

Customer reviews

Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.

To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.

Reviews with images

• Sort reviews by Top reviews Most recent Top reviews

Top reviews from the United States

There was a problem filtering reviews right now. please try again later..

Top reviews from other countries

• Amazon Newsletter
• About Amazon
• Accessibility
• Sustainability
• Press Center
• Investor Relations
• Amazon Devices
• Amazon Science
• Start Selling with Amazon
• Sell apps on Amazon
• Supply to Amazon
• Protect & Build Your Brand
• Become an Affiliate
• Become a Delivery Driver
• Start a Package Delivery Business
• Advertise Your Products
• Self-Publish with Us
• Host an Amazon Hub
• › See More Ways to Make Money
• Amazon Visa
• Amazon Store Card
• Amazon Secured Card
• Amazon Business Card
• Shop with Points
• Credit Card Marketplace
• Reload Your Balance
• Amazon Currency Converter
• Your Account
• Your Orders
• Shipping Rates & Policies
• Amazon Prime
• Returns & Replacements
• Manage Your Content and Devices
• Recalls and Product Safety Alerts
• Conditions of Use
• Privacy Notice
• Consumer Health Data Privacy Disclosure
• Your Ads Privacy Choices

Connect with us

5 Presentation lessons you can learn from Steve Jobs

Become a storyteller.

• Flat Design
• Minimalist Design
• Colorful, Bright, and Bold Design
• Infographic-Style Slides in Presentations
• Bold Typography Design

Steve Jobs was a master of public speaking, and although it may seem like he had all the secrets to a successful presentation, he used some rather basic ideas about how to do it that… ... read more Steve Jobs was a master of public speaking, and although it may seem like he had all the secrets to a successful presentation, he used some rather basic ideas about how to do it that you can use today. Here are five presentations from his keynote speeches that you can learn from. close

Steve Jobs was one of the most innovative leaders of our time. Among other things, there is a lot that can be learned from him when it comes to presentation design and what aspects of his presentations made them so memorable and entertaining. Some would argue that he was the one person who completely changed our minds about what makes a presentation great—in a world of long, boring, and unimaginative slides, he used presentation techniques that followed a completely different approach.

In this piece, we thought it would be a good idea to go over the five principles that Steve Jobs followed when it came to presentation design and delivery. So let’s jump right into it.

How did Jobs give incredible presentations? 

Steve Jobs was known for the friendly and open demeanor he had while presenting. He avoided technical vernacular and kept his ideas straightforward with quick, memorable titles. Jobs was a showman. He was enthusiastic and told stories, he had confident body language and told jokes, which made him appear more approachable. What can we learn from him as we practice and prepare our own presentations?

01 Use a compelling theme & title

Come up with a headline and general theme for your presentation that run through the entire deck as an underlying message. This headline should be short enough to be easily memorable and tweetable. Think back to Steve Jobs’ iPhone launch in 2007, when his headline was “Your life in Your Pocket.” This quick slogan summed up his whole message and was memorable enough for the audience to carry with them even after the presentation. Think about the theme of your presentation. What do you want the audience to walk away remembering? Now simplify it into one, all-encompassing catchphrase.

02 Engage the audience by telling a story

Tell a story that hits people at an emotional level. It’s a well-known fact that stories are one of the most powerful tools that leaders use to inspire, motivate, and educate. This is because stories are far easier to remember than facts and figures. And research, according to psychologist J erome Bruner, points to the fact that facts are 20 times more likely to be remembered if they are embedded in or contextualized with a story .

Like Steve Jobs, you could frame your narrative around defeating an antagonist—the problem at hand. Introduce yourself or your company as the hero. Paint a picture of how your product or service defeated this problem and emerged victorious.

03 Simplify bigger numbers

Simplify large numbers. This ensures that people can grasp the facts better. For instance, Steve Jobs would say, “We sold 2 million iPods in the first 59 days.” And then he would give context by adding, “That’s nearly 34 thousand iPods sold every single day.” In February 2013, Apple reached 25 billion songs downloaded from iTunes, and he simplified the number so it was easier to understand. For instance, he’d say, “On average, that’s 15,000 songs every minute.” His whole approach was about simplifying big ideas. Don’t leave the audience confused, connect the dots and explain the relevance these numbers have to them.

04 Use compelling visuals

Studies find that using images boosts information retention. Since most people are visual learners, they can pick up on the information shared in a presentation when shared as an image.

Jobs used big, bold, and clear pictures and rarely used more than two images on a presentation slide. In the 2007 launch of the iPhone, he used three images to highlight that the iPhone could do all three things—be a phone, a music player, and give you internet access. Then he quickly moved on to his normal procedure of using one striking image.

05 When it comes to words, less is more

Use fewer words. If you want a presentation like Steve’s, you will have to edit and re-edit your words. Leave only the most important phrases and cut out everything else. The idea is to communicate your message in the most impactful and memorable way possible, rather than having your audience read slides full of text. So he would use words like “magic” instead of the full, grammatically correct sentence “it works like magic,” and similarly, he would use “no stylus” instead of “it has no stylus.” You get the idea!

Jeff Black, the founder of the leadership development company Black Sheep, says that Steve’s presentations boiled down to three key factors: powerful storytelling, emotional connection, and obsessive preparation. Black says the late Steve Jobs was a masterful storyteller. “He was the messenger, he was the star of the show — not the PowerPoint slide.”

And one more thing… the average PowerPoint slide has on average forty words. Steve Jobs would use an average of nineteen words across 10–12 slides. That’s the presentation zen.

If you are interested in learning more about designing a presentation like Steve Jobs, we recommend the book “The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience.” Or you can just reach out to   professional presentation design services in Dubai and across the GCC—we specialize in not only delivering your message but also helping you tell your story and push your brand forward.

Let us design your presentation!

Recommended for you..

05 March 2024

The Pyramid Principle: The game-changing communication tool

12 March 2024

Persuasive storytelling for consulting presentations

27 December 2023

8 Presentation design trends you should know about for 2024

Here's how much Steve Jobs used to obsess over presentations

Apple makes good products, but, just as importantly, it also  markets them extremely well.

The hype for every new gadget begins at one of Apple's famed launch events . Former Apple CEO Steve Jobs used to charismatically lead these keynotes, captivating audiences with his easy charm and flair for drama. 

But Apple's blockbuster presentations were no happy accident.  Jobs used to obsess over them for months beforehand. 

In a Fast Company interview about their new book " Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader ," Brent Schlender and Rick Tetzeli talk about just how deeply committed to nailing his speaking opportunities  Jobs used to be.   

Related stories

"Steve spent months preparing for his product intros and other public appearances, and rehearsed them exhaustively," Schlender writes. "I once spent an entire day watching him run through multiple rehearsals of a single presentation, tweaking everything from the color and angle of certain spotlights, to editing and rearranging the order of the Keynote presentation slides to improve his pacing. He could get pretty petulant if some technical aspect went awry. In one instance that day, he just sat silently on stage with his chin in his hand, staring at the floor for nearly 15 minutes, out of frustration with a wrong lighting cue. He didn't yell this time, but just made everyone wait while he cooled down. Even before that stage, he would call journalists like me or Steven Levy who wrote for Newsweek and later Wired, to try out metaphors and lines he was thinking about using, just to see if we thought they resonated. This could be weeks and weeks before the actual event." 

Even with Jobs gone, Apple's product launches still roll in with much fanfare. 

Although current CEO Tim Cook used to come off as rather "wooden"  during presentations, he's grown much more comfortable and now seems to legitimately enjoy taking the stage. 

Read the rest of the Schlender and Tetzeli Q&A here. 

Watch: How one CEO went from rejecting an offer from Steve Jobs to an $11 billion IPO

• Main content

• Starting a Business
• Growing a Business
• Small Business Guide
• Business News
• Science & Technology
• Money & Finance
• For Subscribers
• Write for Entrepreneur
• Entrepreneur Store
• United States
• Asia Pacific
• Middle East
• South Africa

Copyright © 2024 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC

Want to Be the Next Apple? Here's the Secret Sauce Used By Steve Jobs to Build Consumer Trust.

• Lock How to Build a 'Brand Vault' For Your Business – With a Little Help From Steve Jobs
• Lock Here's How Steve Jobs Dealt With Negative Press and Avoided Brand Disasters

How to Build a 'Brand Vault' For Your Business – With a Little Help From Steve Jobs No matter how big or small your business is, use Steve Jobs' philosophy to get greater customer satisfaction.

By Jessica Wong • Apr 9, 2024

Opinions expressed by Entrepreneur contributors are their own.

In the first article in this series , we introduced the concept of brand bank accounts, courtesy of Apple founder Steve Jobs. It is a very simple yet powerful idea to help startup founders and small business owners build trust with customers and other audiences. In this article, we are focusing on how to make deposits into your brand bank account.

If you want to build a successful brand, you have to view it like a bank account. It's more than simple marketing and a sleek-looking product. Here's how you can adopt Steve Jobs' mindset on branding to help make more money and create a business that consumers gravitate towards.

What Brands And Bank Accounts Have In Common

The rest of this article is locked.

Join Entrepreneur + today for access.

Already have an account? Sign In

More in Entrepreneur+ Exclusive Series

How to build a 'brand vault' for your business – with a little help from steve jobs, here's how steve jobs dealt with negative press and avoided brand disasters.

Successfully copied link