businessman goals essay

How to Write a Perfect MBA Goals Essay

May 5, 2023

What are goals?

Can i keep my goals vague, what do clear, detailed goals look like, an interview-winning formula, past experience, future goals, present mba, answer the question.

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UPDATE: This article was originally posted on July 10, 2018. It has been updated with new information and tips below. 

It’s not always phrased the same way, but each school is asking for the same thing: your goals essay . 

Your response must be a personal statement that describes much more than just your short- and long-term goals (though they are, of course, the key to the whole essay). Crafting a compelling goals essay that lands you an interview means giving context to your goals and showing that you’ve thought through them enough to be specific and realistic.

In other words, a good goals essay will include both your short- and long-term goals as well as the context and motivation for having those goals, past experience you have in the field to support your plans (and ideally, some storytelling !), as well as the impact you envision making in those positions. 

As you can see – goals alone are not enough. You will need to support them with other elements to convince the admissions committee to accept you into their program. To help you understand how to craft a convincing goals essay, we’ve compiled some of our best tips below.

While it may seem obvious, let’s start at the beginning: what are goals in terms of your MBA essay ?

Goals are what you imagine becoming as a future professional. Your short-term goal is what you imagine becoming immediately after earning your MBA from your dream program. Your long-term goal is the eventual position you hope to achieve in your field (this could be anything from 5-10 years to where you see yourself at the end of your career). 

This means that your own vision of your future career path must be crystal clear since no elite business school will admit candidates who do not state clear, well-argued goals . After all, why should the admissions committee grant you a precious spot in their program if you cannot show them exactly how you plan to use it?

Let me repeat that just to be sure: your essay must state clear, detailed short- and long-term goals. 

You may be tempted to keep your goals vague to allow for the many possibilities available to you in the future. After all, how can you be sure that you will still want your current desired position after 15 years? Sometimes, we even see candidates who would prefer to argue that they just don’t know what their goals are and instead hope that business school will help them figure that out.

Neither of these strategies will land you a spot in a top-tier MBA program. The admissions committee knows that things change and that your goals may change, too. But they want to see that you have thought clearly about how to translate your passions and dedications into a plan, and for this, specificity is key. They particularly want to see, as of now, what you plan to do with your MBA so they know you will use it wisely.

Chicago Booth, for example, explicitly states the need for clear goals when outlining who they are looking for when analyzing applications:

Arguing that you hope that an MBA will point you in the right direction long-term is also not the solution. Remember, the one thing that all programs ask is about your goals. Revealing that you have no idea will get your essay – and your candidacy – set aside.

So, no, you cannot keep your goals vague in a winning MBA admissions essay.

The key to a good goals statement is clarity and detail. Failing to provide this can leave the reader feeling like they do not fully understand your goals – and that you don’t, either. 

Avoid vague goals like, “I want to work for a Fortune 500 company,” because who doesn’t? According to a Bentley University admissions team member , it’s much more effective to do your market research and choose a specific organization you’d like to work for because they are particularly innovative, socially responsible, etc. Be sure to show why you are aiming for the role and organization in your statement, not just what . 

Furthermore, your chosen goals demonstrate your “career risk” to the admissions committee. In other words, they show the admissions officers how likely you are to succeed in the future and how well their program can set you up for success. 

If your goals are vague, they will not be able to determine your career risk and your application will likely be rejected.

For example, in her first draft, one of our clients initially wrote:

 “My goal is to increase sustainability in major Brazilian companies.” 

However, there are some key elements missing in her statement. Who does she plan on working for and in what field? What kinds of sustainability? What kinds of companies does she aim to do this for? All of these things leave the reader wondering if the candidate actually knows what she wants to do in the future.

In a good goals statement, however, all of these questions will be clear. Take a look at how the candidate’s long-term goal developed by the end of the editing process with our team :

“In the long-term, I hope to become a principal at BCG who focuses on emphasizing sustainable solutions by promoting renewable energy in consumer goods companies across Brazil. In this position, I can not only help companies become more sustainable but reinforce this mindset among BCG teams in order to increase widespread environmental awareness in business.”

Not only is her long-term goal clear but she also details a plan to manifest this goal. Specifically, she names the position and company she hopes to work for as well as how she plans to focus on sustainability in that position.

In other words, by adding detail, you also add clarity to your MBA goals.

If nothing else, you must be specific enough to name both the position you hope to hold in the future as well as the company (or an example of the type of company) you plan on working for. If your goals do not feature these elements, I can tell you right now: they are not specific enough.

Looking for example goals essays to help you start writing? Our MBA Resource Center has dozens of successful sample essays, in addition to all types of essays from countless schools, brainstorm guides, resume templates, interview mocks and answer models, and much more. Find out more about your one-stop shop for MBA application success here .

If you’re still not quite sure what you want to do post-MBA, you may want to consider career coaching before endeavoring to write a convincing goals essay. 

Assuming you have some rock-solid goals in place, let’s get started!

Try to think of the MBA goals essay as a story. The important components of the story are your past, present, and future and how they all connect. Specifically, how they connect should look like this:

Past Experience + Present MBA = Future Professional Goals

Your story should flow well between these components, building upon each of them and creating a unified narrative. However, that narrative shouldn’t follow a ‘past, present, future’ sequence at all since it’s difficult to explain why a particular program is perfect for you if you haven’t stated your goals yet. 

Instead, go with a ‘past, future, present’ format . This means talking about the skills, strengths, and lessons learned you’ve accumulated, showing how all of this has led you to decide on your short- and long-term goals, and then putting it all into the context of the MBA you’re applying to (including how the program complements your previous experience and fills in gaps before you are prepared to achieve your goals). Organizing your essay in this way will provide clarity and a pleasing flow to the information.

Now let’s look at what each section should include.

Whether the question asks for it or not, a little bit about your work history is important to include in this essay. It gives context to your goals, proof that you have relevant experience and motivations related to your goals , and sets up the argument for why you’re applying for that specific MBA – a crucial aspect of your MBA goals essay. Bonus points if it also sets up the type of impact you envision for your goals.

If the question does ask about your career progress to date, keep in mind the information the admissions counselors already have. The goal here is not to list every achievement you’ve made (they can see that on your resume) but to give brief, strong examples of an accomplished career, especially focusing on achievements that relate to your future goals . 

For example, though you may have had a highly successful marketing internship but have since forged a career in M&A, you may want to leave your marketing achievements out of your goals essay to focus on more relevant information.

Picking and choosing relevant experiences also helps emphasize storytelling , an element our editors highly recommend incorporating into all of your MBA admissions essays. By formatting your experiences into stories , you can connect more easily with your reader, help them remember your application better, and help keep your reader engaged in your tale. 

A good story doesn’t talk about your evolution at a major company over five years. Instead, a good story focuses on a specific problem you had while at that company, what you did to solve that particular problem, and what you learned from the experience. 

If you want to make sure you are choosing your stories wisely, be sure to check out our blog post on this topic. 

Nonetheless, not everyone has a perfectly linear path where each step logically leads to the next. Your work history might look disjointed on paper, but the key is to emphasize growth and highlight your capabilities. All of this needs to add up to the next section: your future goals .

Your essay revolves around your short- and long-term goals, which means you need to think through these two things more than anything else. 

At the same time, everything in your essay should be connected. It is important that you explain the relationship between all the lessons you learned along your career journey and your future – how has your past prepared and inspired you for your future?

As mentioned above, you should almost always include both short- and long-term goals in this part of your essay. Each of these elements should include your desired role, company/organization (or at least what kind), key actions and achievements, and ideal impact.

We highly suggest you take a look at other successful essay responses before you begin writing. 

Our MBA Resource Center has dozens of past successful essays for these prompts – and many more! – and detailed brainstorming worksheets to help you plan out an essay that gets you into your top-choice MBA. 

Our library also includes guides for all top global MBA programs, interview tips and mocks, CV templates, and recommendation letter guides. Click to join !

This is your chance to really sell yourself to the admissions committee – why is their school the very best for your specific needs?

You have proven you have experience and knowledge, and the goals that resulted from your skills gained and lessons learned. Now you need to show that this program can give you everything you need to reach those goals. Specific classes, the school’s non-academic offerings, and school culture can all be referenced to support your argument that this program is the very best (or only) way to build the skills you need to reach your goals. 

While some schools, like MIT , like their candidates to rely on general, school-specific arguments, most others want to know what specific opportunities you will take advantage of on their campus.

Here are some good examples of specific opportunities:

“I want to take advantage of the class Leadership in Small Businesses to gain an international perspective of how family-run business decisions are made, since my previous experience has been entirely with major companies.”

“Through the Education Club, I will further engage in the community to enhance my knowledge of the educational landscape.”

“Additionally, CBS’ Global Immersion class will allow me to learn in-depth international business practices, especially by meeting with business executives and government officials.”

As you can see, these statements not only make it clear what you want to do at the school but also why you want to do it. By showing how each of these opportunities will help you grow, you can argue more effectively the school’s essential role in helping you reach your post-MBA goals.

There are many ways to achieve this: arguments relating to specific professors, values that the school holds in particular regard, or even connections to alumni are often good bets here. Columbia Business School , for example, feels it is important that candidates feel a connection to their prime location in New York City.

Whatever arguments you choose, make sure they are specific to the school and, like all other parts of your essay, detailed.

In general, we suggest using “The Rule of Thirds” when writing a goals essay. Though this does not apply to all essays and all profiles, a good rule of thumb is to devote ⅓ of your essay to the past, ⅓ of your essay to the future, and ⅓ of your essay to the present. 

The above formula is a great way to make sure you include the crucial information in every goals essay, no matter the school. Of course, it’s also important to read each specific school’s question carefully and make sure you’re answering it relevantly. 

Though many candidates want to reuse content from other schools to save time, our experience guiding 98.9% of our clients to receive at least one admissions offer proves this can be a costly mistake. 

For example, Wharton has long asked a question asking candidates for an essay to discuss their career objectives. 

INSEAD, on the other hand, asks applicants to get straight to the point, sensible advice considering how much space the school’s nearly 10 essays gives candidates to introduce themselves:

For that reason, carefully consider how the school is asking you to position your goals and make sure your essay answers this question. 

Other elements that don’t directly answer the question should at least support your main point. Don’t gloss over questions that deviate slightly from the norm – if the application asks why you’re applying now or what you will contribute to the school, incorporate those aspects into the story, but keep things unified.

It is paramount that you don’t cave to the pressure of making your essay ‘meaningful’ and choose goals that you think the admissions committee wants to hear. 

Gradschool.com states that “success on this MBA application essay has nothing to do with manufacturing a statement of purpose that is engineered to hit the admissions committees’ hot buttons.” Keep in mind that this group has read thousands of essays, and can easily tell the difference between “a career vision that has integrity and one that is simply engineered for effect.”

When writing about your goals, your passion needs to shine through. This means writing about something more impactful than climbing the corporate ladder or making tons of money, but it also means being honest and sincere about your vision for your future. Here too, storytelling can be a great way to emphasize both authenticity and passion in your MBA admissions essay .

Show cause and effect

A logical progression of thought needs to be present throughout your entire essay so that the admissions officer can see how your past experiences have shaped your future goals and why you now need an MBA at that school to achieve them.

Cause and effect comes into play even more when talking about your short- and long-term goals. Make sure that what you hope to achieve in the few years post-MBA can realistically lead to what you are aiming for long term . If the two seem slightly disjointed at first glance, you might just have a little more work ahead of you to show the relationship between them. If you can’t find a connection between the two, you may want to take a step back and reflect more in-depth about your post-MBA plans. 

One helpful way of successfully illustrating this cause-and-effect connection is by talking to an MBA consultant about your career path. The key is simply communicating your past and future well – something that we here at Ellin Lolis Consulting can also help you with. 

Make sure your goals essay stands out from the crowd

Standing out as a prime candidate to admissions counselors means writing a goals essay with clarity and purpose, showing that you are informed and visionary enough to see your goals through. If you follow the above format and tips, you will likely be on a path to achieving your next goal: landing an interview with your top choice MBA program.

However, crafting a goals essay that convinces the world’s toughest admissions committees that you deserve a place in their program can often be a daunting task. 

That’s why many candidates turn to us to help put our 98.9% acceptance rate and personalized approach to work for them . 

Not only can we help you develop a strong personal brand and identify the achievements that will best reinforce your brand but our expert team of editors can also ensure you’re able to turn ideas into essays that cut through the noise and help the admissions committee connect with you and your ideas.

As our client (and Columbia admit) Elisa H. said,  “Ellin Lolis MBA Consulting helped me clarify my goals for the future and communicate those ideas effectively in my various essays. I’m confident that their editing suggestions helped me present myself as the best candidate I could be, which led to acceptances at every school to which I applied.

I would highly recommend Ellin Lolis as they were fantastic at helping me flesh out ideas I had in my head in a way that would make the most impact with an admissions committee.”

Want to put the Ellin Lolis Advantage to work for your admissions essays? Find out more about our team of expert MBA essay editors here .

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The Key to Writing Your Best MBA Goals Essay

Understanding what you want to get out of business school plays a larger role in your MBA essay than you may think.

Top MBA programs are looking for applicants who have a clear idea of how a business degree will help shape their future. This is why the MBA goals essay is such an important piece of your business school application.

But how do you write a goals essay if you’re unsure of your post-MBA goals? What if you are changing careers  and know you want to obtain the skills that an MBA program provides , but aren’t sure which career direction you want to pursue after your degree? Should you spend time looking into post-MBA options? Should you try out different jobs or shadow people in different careers, so that you can submit your MBA essay with a secure MBA goal? Or is it better to write your MBA essay with undefined goals?

The role of post-MBA goals in your MBA essay

Your post-MBA goals should guide you in the application process, and at the very least help you decide where to apply. Not only is it worthwhile spending time finalizing a post-MBA direction, it’s required. You need to know why you want to spend a large amount of your time and money before you apply. Not knowing what your post MBA-goals are could turn your MBA investment into a huge debt with no job to pay it off. Think of your goals as a weathervane—if it’s broken, it spins uselessly in the wind, but when working properly, it points you in the right direction.

Still wondering if business school is right for you? Ask yourself these five questions .

Steps to take before writing your MBA essay

When thinking about how to write an MBA essay, you also need to think about how to identify and define your personal MBA goals. Perhaps you already have a good idea of why you want to attend b-school and what it can help you achieve. If not, here are four steps that will help you understand and articulate your post-MBA goals, so you can write an impressive MBA essay:

Determine your likes and dislikes

Think about what you like and dislike about your current and past jobs. Compile a list of what you’d like more of and what you’d like less of. A simple exercise like this will ensure that you’re not just going through the motions, but that your MBA goals will actually bring you satisfaction in your career and life.

Talk to people in careers you want

Talk to people in jobs that appeal to you. Organize informal interviews or email a list of questions to people you know who have positions that you find attractive. While a post-MBA job or career path may seem appealing on paper, you want to ensure you have a full understanding of the positives, negatives, and opportunities that truly exist .

Consider a career counselor

Think about hiring a career counselor. With the right guidance, you can gain a better understanding of what opportunities exist for MBA graduates, and hone your MBA goals so that you can write a more competitive MBA goals essay. This short-term investment will pay off when you are able to get into the b-school you want and land your dream job after graduation.

Establish connections at companies that interest you

Once you have a better idea of your direction, take a look at the career listings for the bigger employers in the field or fields that interest you. Check out profiles of some of the recent MBAs these companies have hired and see if you can arrange to speak to someone in the roles that appeal to you. Talking with people that were once in your position (and who work at a company of interest) is a great way to grow your network and establish connections that can give you the advantage come interview time. However, it’s also a way to learn more about different positions and better define your MBA goals for yourself and your MBA essay.

MBA goals can be flexible

Not having clear goals will leave admissions officers wondering why you’re putting in the time, effort, and money to obtain an MBA. An MBA essay with clearly defined goals, may also concern b-schools that you won’t be able to find an internship, or eventually a full-time job because you don’t know what you want to do. But don’t worry—admissions officers also recognize that your goals may change over the course of your MBA program and that what you say in your MBA essay is somewhat preliminary. It’s okay to be flexible, but not clueless.

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Tips for mba applicants: the short-term and long-term goals essay.

When you're applying for a Master's in Business Administration (MBA) program , the short-term and long-term goals essay is an essential element of your application. Effective creation of this essay requires a clear strategy, covering all the subtle nuances of a successful response. This is your opportunity to convey to the admissions board, intelligently and succinctly, your top-notch qualifications, your future vision, and your goals as a successful business leader. Perhaps most importantly, you must elucidate why their MBA program is the perfect one to help you reach your highest aspirations.

Read on to learn expert tips for crafting a compelling short-term and long-term goals essay that details your aspirations as an MBA student and a successful leader.

What Is the Short-Term and Long-Term Goals Essay?

The specific wording of the short-term and long-term goals essay request may vary from one graduate program to another, but all MBA admissions teams rely on this essay to help determine if you’re a good match for their program. You will be asked to explain why the MBA program to which you’re applying is essential for achieving your career goals. In many cases, the essay requirement includes several questions; you must carefully consider all of them and address all of them within your essay.

The questions you’ll see in the MBA short-term and long-term goals essay request are likely to include:

• Why did you select this MBA program?
• How do you envision this MBA program further transforming your personal and professional growth?
• What professional benefits do you hope to attain from this MBA program?
• How do you envision your post-MBA future?
• What are your short-term professional goals?
• What are your long-term professional goals?
• How will this MBA program help you achieve your short-term and long-term goals?

To answer such specific questions thoroughly, you need a clearly defined sense of self-worth: an honest view of your personal qualifications, skills, experiences, and aspirations. You also need detailed thought and communication skills. Convincing the admissions team that you are an ideal candidate requires a concise, compelling response.

Drafting the Short-Term and Long-Term Goals Essay

In order to define your short- and long-term professional goals, you must have a specific understanding of the differences between them:

Short-term professional goals help define where you envision yourself immediately after attaining your graduate degree. They offer precise indications of your intended career path, including your preferred type of industry, company, role, skills, and responsibilities.

Long-term professional goals describe how you envision your career development well into the future, perhaps 20 or more years beyond graduate school.

Gather the important materials that detail your professional history: your CV, current or previous work evaluations, awards, certificates, and letters of recommendation. Use these materials to identify your unique professional strengths, skills, past experiences, and goals.

Carefully build a list of reasons for applying to the MBA program you've selected. Examine the program's published literature, keeping a keen eye out for specified educational outcomes that are closely aligned with your personal and professional goals.

Now it's time to draft your short-term and long-term goals essay. You're well prepared, armed with a full complement of information about your own strengths and those of the program to which you’re applying . Without regard for sentence length or structure, answer every essay question as fully and clearly as possible. Consult your documents for appropriate wording, titles, dates, and other important details. Brainstorm every idea and put it in writing. The resulting paragraphs will be your rough draft, which you’ll now set out to polish.

Refining the Short-Term and Long-Term Goals Essay

Start refining the paragraphs into concise, compelling statements that speak directly to the point. It’s important to set an optimistic tone from the start. Express yourself confidently, decisively, and clearly. Weave appropriate examples into your short-term and long-term goals essay, taking care to answer the questions fully, without exceeding word-count limits.

Use these five tips to craft an impressive, persuasive essay:

Immediately Command the Reader's Attention Begin with compelling statements describing your long-term professional goals and summarizing how your past experiences inform your vision of the future. Provide a synopsis of your strongest achievements and explain how they inspire your MBA goals.

Convey the Significance of Your Goals Widen the context of your goals by explaining why they are important to you and how achieving them will serve a greater good. Emphasize your analytical skills by identifying a problem you wish to solve in your career, and describing the benefits that may result.

Highlight Your Qualifications Promote yourself as the ideal person to achieve your long-term goals. Discuss your passion for success, detailing your relevant professional skills, specific work experiences, and related achievements. Summarize how your unique history and qualifications inspire and qualify you as the right person to achieve your post-MBA professional aspirations.

Discuss Your Program-Specific Goals Focus on the opportunities offered by this MBA program: the knowledge and skills you hope to develop, faculty members with whom you hope to study, local internship and employment that this program can help you pursue, and so on—all items that are unique to this MBA program, rather than common to many. Discuss your ambitions for expanding and strengthening particular skills during your time in the program. Detail ways in which you plan to utilize the unique benefits which your chosen program can provide.

Conclude With a Call to Action Your concluding paragraph should discuss the ways this MBA program will help accelerate your professional growth. Discuss your short-term goals by describing your immediate, post-graduation career plans and the ways in which they’ll empower you to reach your long-term goals. End your short-term and long-term goals essay with a confident call to action, requesting admission based on your clearly defined passion, personal qualifications and aptitude for successfully realizing your professional goals.

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Take the first step toward the success you envision. Schedule an appointment with one of our Admissions Advisors today.

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How to Write a Powerful MBA Essay—With Examples

The MBA essay is critical to your business school application. Read our guide to writing the perfect MBA essay, with successful admit examples.

Posted April 4, 2024

Featuring Geri T. and Andy P.

Applying to Top MBA Programs as a Consultant

Wednesday, april 24.

11:00 PM UTC · 60 minutes

Table of Contents

What is the mba essay.

The MBA admissions essay.

Those words alone are enough to make most MBA candidates run screaming. Writing in general is hard enough. Writing about why you want an MBA? Your short-term goals and career aspirations? What matters to you most, and why? Forget it.

Of course, you still have to write these essays.

The MBA essay is perhaps  the most important part of the business school application. (It's also getting more and more important by the day, with some business schools moving away from traditional, quantitative measuring sticks, like the GMAT and the GRE.) Every other part of the application — your GPA, your test scores, your letters of recommendation — are quantified, cut and dried, or out of your control. The essay is your chance to show up as a fully realized MBA candidate, with hopes, dreams, and vulnerabilities. Admissions committees are not simply assessing your candidacy as a future leader — they're looking to admit human beings. That's where the MBA applicant essays come in.

That being the case, rather than being intimidated by it, treat the essay like the opportunity that it is — the chance for you to highlight your unique, iridescent self; the only moment in the MBA admissions process (prior to the interview) when you can speak directly to the admissions officers; the time when you'll show them who you really are. It's not easy to write something that will do that, of course, but with the tips and tricks in this guide, and some help from one of Leland's vetted, world-class admissions coaches, we know you can do it. Give the essay the time, attention, and respect it deserves, and you'll be on your way to an offer of admission at your dream school.

Without further ado, let's dive in!

Ultimate MBA Essay Guide

See the MBA essay prompts, top tips from experts, and real examples from admits with this comprehensive guide.

How Long Will My MBA Essay Take?

First thing's first: let's talk about timing.

The MBA application is a behemoth; between exams, resumes, gathering your official transcripts, letters of recommendation, and the applications themselves, there's a lot to juggle. That being the case, we suggest you give yourself ample time to draft, write, and revise your essays. The last thing you want is to be rushed to the finish line.

So, give yourself  at least three months to write your MBA essays. That should allow you ample time to draft, write, and edit. For more information on timing your entire b-school application, click here for  A Comprehensive MBA Application Timeline--With Chart .

Now, on to the critical question:

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What Makes a Great MBA Essay?

At the highest level, the answer is the one that is truest to you. The whole point of these essays is to shine through as an authentic, vibrant human being, so the best essays are the ones that cut through the clutter, and allow you do to that.

Which begs the question — how  do you cut through the clutter and shine through as a vibrant human being? Here are four critical tips to follow as you begin thinking about your essays.

1. Answer the Question

This one sounds obvious, but you'd be surprised how many applicants launch into their story, get carried away, and forget to answer the question. Follow the prompt, and answer the question the admissions committee has asked you. Those prompts can actually be very useful when writing your essays — it's a great deal harder to write when you have no guidance or guardrails. With the MBA essays, you have a very specific question you need to answer. So answer it!

2. Be Specific

Another mistake some MBA applicants make is to stay at a high level in their essays, keeping their writing abstract and therefore inaccessible to the admissions committee. If at any point, an admissions officer could replace your name with the name of another applicant, then your essay isn't getting deep enough. It's not enough, for instance, to say that you suffered adversity in high school, or that you really, really want a Wharton MBA. You need to explain, in detail, the adversity you faced, and give concrete and unique reasons why you think Wharton is the right program for you. The best essays offer hyper-specific examples and anecdotes, with details and anecdotes that no other candidate could bring to the table. To get those anecdotes, we recommend using the STAR template, as explained below:

• Situation : What was the situation you were facing? Where were you? How old were you? If you were in a professional role during this anecdote, what was the role, and how long had you been in it? If you were volunteering, at what organization? How long had you been volunteering there? Why did you start? Offer all the relevant information that the admissions readers will need to understand your story.
• Task : What was the task at hand? What went wrong? In your professional role, what was the challenge you faced? In that volunteering experience, what were the hurdles you had to overcome? You can't have a good story without conflict or tension, so after you set up the anecdote, explain what that conflict or tension was (and remember, be specific!).
• Action : What was the action you took to resolve the problem? What did you have to do to fix that issue at work? How did you clear that hurdle in your volunteer experience? Again, be specific about how you came through on the other side of that conflict/tension — and while you're doing it, highlight your leadership capabilities as much as possible! Remember that top MBA programs are looking for future leaders who can assess a situation and decisively take action. (We'll say a bit more about this below, in the Personal Statement section.
• Result : What was the result of your action? If you were facing a growth problem at work, were you able to increase sales? If so, by what percentage? If you were advocating for diversity and inclusion at your local charity, what new programs did you implement to help with that effort, and what was the enrollment like in those new programs? Detail what happened in your anecdote with as much specificity as possible — and quantify, quantify, quantify!

3. Get Vulnerable

Most MBA admissions essay prompts are written with the goal of getting to know as much about you as possible in the shortest number of words. To do that, you're going to have to share real things from your life — to get personal, intimate, and vulnerable. Do not shy away from this. If you're starting to get emotional during the reflection, drafting, and writing process, good — that means you're on the right track. Keep going. Pro tip: If it’s making you cry, it will make them cry. Another good rule of thumb is to put something real and true on the table. Admissions officers have to read literally thousands of applications from thoroughly qualified individuals, some of whom might come from similar roles to yours, with letters of recommendation from equally impressive supervisors. In order to cut through that noise, you'll have to share something honest. If you're doing it right, this can feel risky. At some point, you’ll likely think to yourself: “Can I say that?” The answer is: “Yes.” Of course, there is a line, you don’t want to be crass or offensive but err on the side of being open and authentic. The very worst thing you can do is be overly cautious, and write something you think will please the admissions committee. These poor people have to read thousands of essays. If yours is just like everyone else’s, they’ll fall asleep. Don’t let that happen. Wake them up by putting yourself —your true, bright, vibrant, quirky self—on the page.

4. Don't Exaggerate

Finally, do not exaggerate, over-inflate, or lie. This goes without saying, but admissions committees are looking for honest candidates. The surest way to get rejected is to lie about something. (Business schools do a background check on you before you're properly admitted, so they will find out.) Don't be the person who over-inflates on their essays, then has their offer letter rescinded.

The Types of MBA Essays

All right — since we've covered high-level approaches to the MBA essays, it's time to dig into the various types.

There are three general categories of MBA essays you'll see across the board.

1. Personal Statement

These questions ask you to offer up something sincere about yourself. They'll often touch on such things as your values and your character. In these, you'll want to be as authentic as possible, while also highlighting attributes like leadership, intellectual vitality, and teamwork, that business schools are looking for. Here are a few examples of personal statement essays:

• As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (HBS)
• What matters most to you, and why? (Stanford GSB)

2. Why an MBA/Why This School

The next category of essays is the "Why an MBA" / "Why This School" set.

In these, schools first want to hear about how an MBA will fit into your career, both short and long term. Top MBA programs are looking for candidates who will: first of all, be gainfully employed upon graduating, second of all, have an illustrious career that will make their institution look good and encourage future generations of applicants to apply, and third, be consistent and generous donors. That being the case, they want to know about your career trajectory, and how an MBA will fit into it.

Pro tip: Here, you want to be ambitious and inspiring in laying out your future career, but not naïve. Walk the line between shooting for the stars and sounding dreamlike and uninformed.

In this set of questions, you'll also encounter questions geared at figuring out why you would want to attend a specific school. MBA programs want to know that you're serious about attending their school — yield, or the percentage of admitted candidates who accept their offers of admission, is an important metric for them — but they also want to envision how you'll contribute to their admitted class. What will you uniquely bring to the table, the things that you'll do that the other candidates wouldn’t be able to offer?

We've heard former deans of business schools say that, in choosing a class, they're curating a world-class dinner party, and that each person invited to the dinner party has to bring something different. What will you bring to the dinner party?

Pro tip: To demonstrate that you've done your research, and to help the admissions committee envision you in their program, indicate which classes you might take when earning your MBA and why, which professors you might hope to study with, and in which clubs you might participate.

Here are a few examples of "why MBA / why this school" essays:

• How is a Columbia MBA going to help you? (Columbia)
• What do you hope to gain professionally from the Wharton MBA? (Wharton)
• Why Stanford? Describe your aspirations and how your Stanford GSB experience will help you realize them. (Stanford GSB)

3. Behavioral/Other

Finally, most other essays will either be behavioral, asking you about experiences, traits, strengths, weaknesses, and achievements. There's a wide variety of topics here, but all the guidelines from above apply, with the final note to always prioritize authenticity (as mentioned in the Personal Statement section) and leadership ability (remember, business schools are choosing future leaders). Here are a few examples of behavioral/other essays:

• Describe the biggest commitment you have ever made. (Yale SOM)
• Tell us about your favorite book, movie, or song and why it resonates with you. (Columbia)
• Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? (Stanford GSB)

Top MBA Program Essay Prompts (Updated 2022)

To help you get started, we've compiled the required prompts from a few top MBA programs below:

1. Harvard Business School (HBS)

As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (900 words)

For more information, visit A Guide to the HBS Essay .

2. Stanford Graduate School of Business

What matters to you most, and why? (650 words)

Why Stanford? (400 words)

Read What Matters Most When Writing the GSB Essays.

How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)

Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

For Wharton-specific advice, visit A Guide to the Wharton Essays .

4. Columbia Business School

Essay 1: Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what, in your imagination, would be your long-term dream job? (500 words)

Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a new co-curricular program designed to ensure that every CBS student develops the skills to become an ethical and inclusive leader. Through PPIL, students attend programming focused on five essential diversity, equity, and inclusion skills: Creating an Inclusive Environment, Mitigating Bias, Communicating Across Identities, Addressing Systemic Inequity, and Managing Difficult Conversations. Tell us about a time you were challenged around one of these five skills. Describe the situation, the actions you took, and the outcome. (250 words)

Essay 3: We believe Columbia Business School is a special place. CBS proudly fosters a collaborative learning environment through curricular experiences like our clusters and learning teams , an extremely active co-curricular and student life environment, and career mentorship opportunities like our Executives-in-Residence program .Why do you feel Columbia Business School is a good fit for you academically, culturally, and professionally? Please be specific. (250 words)

5. Chicago Booth

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250-word minimum)

An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of your career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are… (250-word minimum)

Read more at A Guide to the Booth Essays .

6. Kellogg Northwestern

Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)

Values are what guide you in your life and work. What values are important to you and how have they influenced you? (450 words)

Read How to Nail Your Kellogg MBA Application Essays

7. MIT Sloan

MIT Sloan seeks students whose personal characteristics demonstrate that they will make the most of the incredible opportunities at MIT, both academic and non-academic. We are on a quest to find those whose presence will enhance the experience of other students. We seek thoughtful leaders with exceptional intellectual abilities and the drive and determination to put their stamp on the world. We welcome people who are independent, authentic, and fearlessly creative — true doers. We want people who can redefine solutions to conventional problems, and strive to preempt unconventional dilemmas with cutting-edge ideas. We demand integrity, respect, and passion.

Taking the above into consideration, please submit a cover letter seeking a place in the MIT Sloan MBA program. Your letter should conform to standard business correspondence, include one or more professional examples that illustrate why you meet the desired criteria above, and be addressed to the Admissions Committee (300 words or fewer, excluding address and salutation)

Applicants are required to upload a 1 minute (60 seconds) video as part of their application. In your video, you should introduce yourself to your future classmates, tell us about your past experiences, and touch on why MIT Sloan is the best place for you to pursue your degree.

How to Start Your MBA Essay

So you've read about the types of essays, and seen some of the prompts from top MBA programs. Now it's time to actually start diving into the essay.

The very first thing to do, before putting pen to paper, is to look inward.

Why do  you want an MBA? What role will this degree play in your professional growth? How do you imagine it will shape your life? What do you want out of your career? What is the most important thing in the world to you?

Yes, these are life’s deep-end questions, but you’ll need to tackle them in these essays, so before you start writing, take the time to think through them. Go for a run, swim some laps, bake a cake—however you get into the flow — and start a dialogue with yourself. Put down your work, turn your phone off, and give your mind permission to go to the places it usually avoids. That’s a good place to start. That’s where the answers are.

Pro tip: The first sentence is the hardest one to write. When you're starting out if it can intimidating and anxiety-producing. The trick is to simply put  anything  down — and don't look back. Keep putting one sentence after the other. You can edit later: let whatever comes to you out onto the page. If you’re struggling with self-critique, dim your computer screen until you can’t even see the words you’re typing. Then keep going.

Additional Tips & Tricks

Once you've started your essay, it's a matter of persistence: keep writing, then keep drafting and editing until you have something you're really proud of.

To help you with that process, here are a few more tips and tricks:

• Take Breaks

When you hit the wall — you will hit the wall — stop. This is your brain telling you it needs to do something else. Walk your dog. Take a lap around your room. Eat some cheese. Your body needs sleep every night to function; your mind is the same way. That next leap of inspiration will come exactly at the moment when you’re least expecting it.

• Read it Out Loud

When you finally have a draft, print it and read it out loud to yourself. Your ear will catch things your eyes miss. Reading out loud is the best way to pick up on spelling errors, clunky transitions, and paragraphs that still need ironing out. It’s also a good way to envision how the admissions committee will experience your essay.

Don’t be precious with your essay. Send it to anyone willing to read it. Solicit as much feedback as you can. If you don’t like what people have to say, you don’t have to incorporate it, but you need an impartial third party to give notes on what they’re seeing, thinking, and feeling. (You’re too close to things to do it for yourself.) This is where a Leland coach comes very much in handy!

• Complete Everything Early

This is more of a timing consideration, but you do not want to trip at the finish line because your internet went down the night before the deadline, or your credit card was denied when paying your application fee (it's happened before). Don't let that be you!

Here is another article to get you started, written by an expert essays coach: 7 MBA Essay Tips to Make You Stand Out in 2022 .

Example MBA Essays

Finally, here are two essays to help inspire you. The first, a personal statement essay, was submitted by an admit to Berkeley Haas' Executive MBA program; the second, a career goals / why MBA essay, was submitted by an admit to Chicago Booth's deferred MBA program.

Haas Admit:

A person’s identity is shaped by many different aspects, including family, culture, personal interests, and surrounding environments. Please share a facet of your identity or story that is essential to who you are. (300 words) My upbringing in India, filled with countless myths and legends, had a profound influence on me. The most formative tale was about a sage who prays for years to the goddess of knowledge, but in vain. In the end, the goddess didn’t appear for the sage because he was turning his prayer beads the wrong way! As a child, this story upset me: the sage worked so hard and had the right intentions. As an adult, though, I’ve come to realize that the goddess of knowledge was right: you can’t succeed unless you do things the right way. Seven years ago, two friends and I started a company, XXXX: a digital health platform that would allow patients to store medical records online and consult doctors remotely. We had early success—we brought on 2,000 patients at XXXX, a gynecology clinic in XXXX—but ultimately we didn’t have the resources to properly scale, and had to shut the company down. Among the many lessons I learned, the most valuable was that ideas and hard work are common; businesses succeed or fail based on execution—on doing things the right way. Two years ago, I relearned this lesson in the most painful way possible: when my marriage ended. My wife and I loved each other, but we weren’t there for each other when it mattered most. Our feelings weren’t enough—we had to back them up with the right actions. It’s disheartening when you have good intentions but still fall short. When this happens, though, you have to keep trying—because eventually you will do things the right way. I carry the story of the sage with me always, not as a harsh lesson, but as a motivating goal: one that keeps me striving towards doing things the right way.

Booth Admit:

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 word minimum)

I want to start a geothermal company that will help lead the energy transition away from fossil fuels and toward renewable energy—by targeting existing oil wells as sites for geothermal plants. Oil fields are close to electric grids and have high nearby subsurface temperatures, making them ideal sites for geothermal plants. By building geothermal infrastructure nearby, my company will produce cleaner, cheaper energy, making it more profitable for operators to switch from oil to geothermal. As oil companies decommission their wells, I’ll negotiate for their land rights, so I can use their existing wells for new geothermal vents. I want my company to prove the case for economically viable, carbon neutral energy production. After getting an MBA I want to start a geothermal company which will help me lead the energy transition away from fossil fuels to renewable energy. I plan to target developed oil fields in Texas, where, in many places, producing wells are flowing enough hot fluid to generate clean energy. Using this geothermal heat, the carbon footprint of oil and gas extraction will decrease as fewer fossil fuels are utilized to power surrounding infrastructure. As the wells approach their economic life, I will negotiate the lease from various operators, saving them millions in plug and abandonment costs, and retrofit the wells for direct geothermal energy production via closed loop binary fluid systems, bringing emissions to zero. To accomplish this goal, I need to shore up my knowledge of energy economics and entrepreneurial finance, develop a strong sense of leadership, and build a network of like minded individuals that will help me lead the transition and I believe I can get those things at Chicago Booth. My immediate career goal is to develop my first co-production site in Shelby County, Texas at the Blanton well site, which produces abnormally heated fluid from the flanks of an active salt dome. Before investing in capital expenditures, developing a strong sense of energy economics and broader markets is necessary to verify financial feasibility. University of Chicago, through the Graduate-Student-At-Large: Business program, is already allowing me to accomplish this goal with my enrollment in “Microeconomics” with Professor Andrew McClellan. His instruction helped me understand the impact taxes and subsidies have on market equilibrium, an important aspect of renewable energy as green energy tax incentives continue to change on a yearly basis. As my company continues to grow, having a strong finance and accounting foundation is imperative to building and sustaining a healthy company. Electives such as “Accounting for Entrepreneurship: From Start-Up through IPO” will provide the skills I need to be successful by following the life-cycle of a business that originates as a start-up, and covers topics such as building an initial accounting infrastructure. I understand that execution of the business is as important as developing the idea and proof of concept, and Booth is the best place for me to develop financial fluency. Leading the energy transition will require a strong sense of leadership. Not only will I need to lead those I get to work with over my career, but to lead the energy transition, and reverse the impact fossil fuels have had thus far, I must have the emotional intelligence to inspire others to join me in my journey. The “Interpersonal Dynamics” course at Booth will allow me to develop my communication skills and better understand the emotions and perceptions of my colleagues. These skills, synthesized with leadership development acquired in “Leadership Practicum” will prepare me to act as a relational leader, who understands the needs of others. As a relational leader I hope to foster an environment which promotes happiness, and maximizes efficiency, not only to make our efforts in changing the world more successful, but to excite other people to join our cause.

To find the greatest chance of success in leading the energy transition, I will need a network of like-minded individuals who can provide a diversity of thought. Chicago Booth provides the opportunity to develop that network through different community experiences. The Energy Club’s “Energy Forward” conference, which designates time to topics in oil and gas and renewable energy will allow me to hear from industry leaders, build meaningful relationships with peers and contribute my sector experience to the public forum as I learn from those around me. Opportunities through the Entrepreneurship and Venture Capital Group such as “SeedCon” will help me connect with successful entrepreneurs and early-stage investors whose ideas and funding might change the course of my venture’s trajectory. Even in the GSALB program I have had the opportunity to connect with other students in various sectors, including the energy industry. I hope to continue to strengthen those connections and continue building new ones with matriculation into the full time program.

Here are several other articles that you may find helpful as you put together your MBA application:

• The Most Frequently Asked Questions on MBA Applications
• How to Answer the "Why an MBA?" Essay Question
• My Top Piece of Advice for MBA Applicants
• How I Nailed My MBA Interview and Gained Admission to Top 10 Business Schools
• 4 Expert Tips on Paying for Business School

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Seven Tips for Writing a Standout Goals Essay for Your MBA Applications

November 15, 2023

Melisa Prevost

When reviewing your business school application, admissions committees want to see that you can clearly articulate your goals and tie them into your personal story. Why, you might ask, do you need to articulate your goals if many people either change their mind or want to explore career options during their time in an MBA program? By submitting a well-thought-out goals essay, you are showing that you can build a plan to reach a goal; do the research to find out what is feasible; assess what skills and experience you need to reach that goal; and find the resources at each program to which you are applying to achieve that goal. This way, if your goal changes while at business school, you are showing admissions teams you have the skill set to build a new plan to your new goal.

Here are seven tips to help you write a standout goals essay:

1. Start with the “why” behind your goals.

A story that articulates what has inspired your goals—for example, your experience working on a consulting project or a passion that until now has only been a part of your extracurricular life—can be a compelling way to begin a goals essay. How has this experience informed your aspirations? Depending on the essay prompt, you might use more or less space on this story. If the prompt pertains to the inspiration behind your goals—such as  Columbia ’s goals question or the  Consortium ’s Core Essay 1—make sure you take the time to explain what has inspired you. Be specific in your story to hook the reader. 

2. Explain your long-term aspiration.

Make the connection between the story and your long-term goal. Your long-term goal can be directional—if we’ve learned anything in the past couple of years, it’s that things can change. What role do you ideally see yourself in 20 years from now, and how would it help you achieve your aspiration? This role can be your long-term goal. What is your target industry? In what kind of company or industry do you want to work? A startup? Something midsized? A large and established corporation? CPG? Finance? Tech? 

Your long-term aspiration could also be articulated as a problem you want to solve, rather than a specific role, company, or function. Start with what you know, and then build your long-term goal from there. Make sure it is clear how your short-term goal will be a step in the direction of your long-term goal.

3. Identify your short-term goal.

What is the best first step in your plan? What role can build on your current skills (and soon-to-be-acquired MBA skills) to help you achieve your aspiration? Would spending time working as a product manager help you own your own product, much like you want to own your own company as an entrepreneur in the long term? Would spending time working in consulting give you the breadth of industry experience to help you become a supply-chain expert and eventually a COO? For a short-term goal, you want to be more specific. An ideal short-term goal statement would include your desired role, function, industry, and example company (or two). Leverage a school’s employment report to identify potential companies that recruit at a specific school. 

4. Articulate what you need from an MBA.

Find a job description of your ideal role to identify where you need to grow and which skills you can gain from an MBA. Mental check here: Is the list of skills you must obtain larger than the list of skills you could already bring to the role? If so, your desired career change might be something bigger than you can achieve with an MBA alone, and you might want to reassess whether this goal is the best first step for you. In such cases, identify another role you could take first that would help you grow into your ideal role. For example, big tech companies often want to hire engineers or computer science grads for a product management role, but there are more business-oriented roles such as program manager or marketing roles such as product marketing manager than can be a part of this same team.

5. Conduct research on each program.

Now that you can articulate what you need from an MBA, find the resources at each business school that can help you gain those skills. Think across classes (core and elective), experiential learning opportunities, clubs, conferences, collaboration with other departments (law, engineering, etc.), and professors. It is much more valuable to speak in depth about a couple of resources than it is to include a laundry list. Show you’ve taken time to think about what you can learn from each one—and how you can contribute. Schools will be looking for evidence that you want to be an involved classmate. However, realize that much of the learning you will do will happen outside the classroom.

6. If you want to change careers, explain why.

Many people pursue an MBA to make some sort of change in their career.  Career changes  tend to encompass four different factors: level, location, industry, and function. The more factors that you want to change, the more important it is to find the right MBA program to help you make that change. If you want to use an MBA to change careers, you should explain why you want to make such a change. Beginning your goals essay with a story that illustrates the motivation behind your goals can be particularly helpful. 

Are you trying to transition into an industry that more closely aligns with your passion? I recently had a client who had been working toward a career in professional dressage. She balanced her career between the equestrian world and other interesting jobs but wanted to use an MBA to actually bridge these worlds and eventually run her own company. So, her story of growing up in the equestrian world was key to her goals essay and explaining why she wanted to transition from a financial role to a product manager role in a sports-focused company.

7. Brainstorm to identify your goals.

If you are having trouble defining your goals, spend time conducting informational interviews with people who work in industries or jobs that you find interesting. Brainstorm what about your current job excites you and what impact you want to make on the world. Talk with a trusted advisor or mentor to identify different options.

Telling YOUR story and explaining why YOUR goals make sense for YOU is the most compelling and authentic approach you can take in your business school applications!

For more guidance on your MBA journey, sign up for a free 30-minute consultation with a Stratus admissions expert today!

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Your MBA Career Goals Essay

Top MBA programs know that the career success of their students and graduates is a major selling point. Applicants should know that having a clearly-stated MBA career goals essay in their application is also a screening trigger that MBA programs use when evaluating candidates.  That’s why today we’re focusing on:

• Career Goals in MBA Application Essays
• What an MBA Career Office Does
• Sample Applicant Essays Addressing MBA Career Goals 

“Clarity of goals is extremely important to Wharton, especially as they’ve combined MBA admissions, career management, and student life under the same deputy vice dean,” says Meghan , a former Wharton Admissions Officer on the SBC team.

Applicants usually start with a general idea of their short and long-term career goals when embarking on the MBA application process. We recommend that applicants hone their career goal visions in part by researching the career support available at each program. It’s vital to consider the sectors and industries in which the career center specializes.

MBA aspirants should understand that their MBA career goals essay needs to be compelling. But don’t worry if your path deviates once you’re in school and new opportunities arise. In any case, you will have robust support through the Career Office once you start your MBA program.

Curious about your chances of getting into a top B-school? Contact us to talk strategy with a free 15-minute advising session with an SBC Principal Consultant. 

The Role of an MBA Career Office in Advancing Career Goals

Every MBA program has a Career Management team that plays a pivotal role in an MBA student’s future. Now we’ll delve into the various facets of a typical MBA Career Management Office. That way, MBA applicants know what they can expect to gain in their MBA program.

Each program has a dedicated career management team that provides comprehensive support to students in their job search and career development journey. Because a single solution won’t work for everyone, the team offers a tailored approach based on each student’s chosen industry. Advisors are well-versed in various sectors, offering valuable insights into specific market trends and opportunities.

No matter what background you come from, be it finance, marketing, or tech, the career office can help tailor your educational journey. It considers previous work experience and interests while structuring a plan that best suits individual needs.

Listen to B-Schooled Podcast Episode #107 : The Scoop on Short-and-Long-Term Career Goals

Preterm Advising Session

Students can participate in a preterm advising session before even starting classes, such as UVA Darden’s pre-MBA career course . This early intervention helps them set realistic goals and develop effective strategies for achieving them.

Relationship Managers for Job Placement

Most MBA program career offices employ relationship managers who work closely with companies looking to hire MBAs. They facilitate introductions between students and potential employers, significantly enhancing employment prospects post-graduation.

Career management offices have established relationships with a diverse range of companies that hire MBAs, from large corporations seeking multiple candidates to smaller firms looking for just one.

Summer Internship Experiences

The summer period is a time of exploration and hands-on learning. Students can take part in internship experiences, using their new knowledge in real-world settings across various industries around the world.

Tap Into the Active Alumni Network

The career office also provides access to an extensive alum database. MBA students can tap into this network for advice, mentorship, and potential job opportunities. This serves as an invaluable resource when searching for internships or full-time positions after graduation.  These experienced professionals are always ready to lend a hand in guiding you through your career path.

As you can see, your career goals can be refined optimally through the MBA program experience.  But, in the meantime, let’s check out a few successful career goal essays here because we need you to get admitted first!

Sample MBA Career Goals Essay for Successful MBA Admits

Use these sample essays to inspire your own responses to the classic career goals essay question asked by many business schools.

  Essay Prompt: Define your short-term post-MBA career goals. How are your professional strengths, past experience, and personal attributes aligned with these goals?

One of the things I value most at Company X is the collaboration between teams to advance new technologies. As a Program Manager, I coordinate research and development (R&D) projects for the engineering department. R&D is an exciting field to me because we make quick decisions, progress at lightning speed, and focus on the future. Currently, I am directing a X project that impacts the future of autonomous driving.

Post-MBA, I will join the R&D group for a technology or automotive company as a product manager. I want to own the product lifecycle and effectively shepherd a product from inception to market. Ultimately, I aspire to influence monumental decisions like Porsche’s recent $6B investment in electric cars and electric charging infrastructure.

Product management capitalizes on my strengths: communication, teamwork, leadership, planning and organization. I enjoy the breadth of exposure through this role because successful new product development requires me to leverage resources from all over the company – R&D, finance, marketing, supply chain, and production.

Essay Prompt: What are your short-term and long-term career goals, and how will an MBA from UCLA Anderson specifically help you achieve these goals?

After several years as a Wireline Field Engineer, I am at a crossroads where I will start to define the future of my career. I envision becoming the VP of Strategic Marketing at a technical firm. Unlike most of my fellow engineers, I plan to merge my technical background with a marketing education to put myself in a position where I can be successful in such a career. A marketing position in a technical firm fits my interests and talents perfectly. Cutting-edge technology fascinates me, and with an engineering background, it is a language I speak. Most engineering jobs deal with technology, but few are primarily focused on human interaction, something that is an essential part of my vision.

I enjoy dealing with people; while solving a complex engineering problem can provide great pleasure, it is no match for the satisfaction I derive through team interaction. Similarly, I have always enjoyed coaching others, whether it’s by conducting mock interviews at the high school where I volunteer or teaching nuclear theory to new engineers at a wellsite. The idea of taking a complicated concept and packaging it in such a way that the client clearly understands the benefits is highly appealing.

While my current technical position has many advantages, it is time for a change. I love the challenge of problem solving, and I thrive in such an international role, but I lack a strong business background. As I progress and move into an office job within Schlumberger, I do not see a career path allowing me to follow my goal without taking the initiative to gain further marketing knowledge. I have set my sights on this goal and will devote the necessary time and energy to put myself in a position to be successful.

Anderson is my choice for an MBA program for three reasons.

First, it has excellent access to the Asia Pacific region, a market I am familiar with and would like to do business with in the future. My time spent in Thailand has been phenomenal, and I hope to work with such gracious, hospitable people throughout my career. Second, Anderson has a diverse student body from all over the world, something that is essential if I am to be multi-cultural upon graduation. Finally, Anderson is known to be an excellent all-around program, and being well-rounded is extremely important to me.

With high quality training from Anderson, I am certain that I can succeed in the strategic marketing position I desire. I understand that a career of this nature requires a great deal of work. I embrace the challenge and look forward to a career which combines my professional skills and my enjoyment in working with others, but for the near future I look forward to an MBA program with exposure to the brightest teachers and young professionals from different business sectors across the globe. Learning to solve business problems, not just technical ones, is the next critical step toward a career in which I will thrive for years to come.

Finally, for more MBA essay samples, visit the Hot Topics page and click on the business schools you wish to explore.

Stacy Blackman Consulting offers multiple services to meet your MBA application needs, from our  All-In Partnership to hourly help reviewing your MBA resume.   Contact us today for a  free 15-minute advising session  to talk strategy with a Principal SBC consultant. Meanwhile, here’s a snapshot of the caliber of expertise on our SBC team .

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Mba applicants, listen up: perfection not required.

There’s no such thing as a “perfect” B-school candidate. It’s far more common for MBA applicants to have some form of “weakness” or “flaw” they must address head-on in their application. This might include: ... →

How to Write an Awesome Essay About Your Career Goals

• Before you begin, ask yourself a few key questions like:
• What are my short-term and long-term career goals?
• Where do I see myself in ten years?
• What events in my life have led me to have these goals?
• What major will help me reach my goals?
• What skills do I need to reach my goals?
• What impact do I want to have on society?

Career Goals Essay Template

Need more inspiration.

After you brainstorm the responses to these questions, look for common themes, or pick out the most interesting stories. You can build your main essay “thesis” or idea around this.

Once you’ve got the main idea, create an outline to put your ideas into essay format. This will give you a general idea of structure.

You can use the career essays template below to give you some ideas. But remember that some rules are meant to be broken, so don’t be afraid to be innovative and think outside the box!

Also, when you’re done, head over to Going Merry to apply for the Career Goals scholarship essay bundle (one essay, one application, multiple scholarships!). You might as well make that essay count. Sign up for Going Merry to apply for scholarships more efficiently.

Here’s a paragraph-by-paragraph breakdown:

Paragraph 1 : Establish the main theme of what you’re going to talk about. It should also grab the reader’s attention. For example, instead of starting your essay with something generic (e.g. Ever since I was a little girl, I wanted to be a zoologist), get creative with it! Try something like My greatest memory as a young girl was going to the zoo for the first time or While most kids play house or school, I always wanted to play zookeeper.

Paragraph 2 : Elaborate on what inspired your career goals. Perhaps it was a relative, a TV show, or simply an experience that you had. Remember that old writing adage, “Show, don’t tell.” In other words, try to demonstrate your interest with story or description. 

Paragraph 3 : Discuss your short-term career goals and your intended major. How will your intended major help you reach these goals? What skills do you need to learn to reach them? At the end of the paragraph, try discussing how your short-term goals can help you achieve your long-term goals.

Paragraph 4 : Focus on your long-term goals and the impact that you hope to have on society. If you’re not sure what your long-term goals are, don’t sweat it; they’ll probably change anyways. You can instead focus on the difference you’d like to make overall. And don’t worry too much about the size of the impact…remember that just doing what you’re truly passionate about has a massive impact on those around you.

The last paragraph is your conclusion. You can use this paragraph to summarize what you discussed in the previous few paragraphs. If you want to be even more creative, try ending your essay with a question for your readers or a new insight. Good luck!

And now that you’re ready with that essay, put it to good use! You can recycle that same essay, when applying for the Career Goals Scholarship Bundle. We’ve joined together multiple scholarships (all requesting essays on career goals), into just ONE simple application! See more info here , or just sign up to get going.

Check out examples from other students just like you. Here are links to some great career goal essay examples:

• Example 1  
• Example 2  
• Example 3  

Or maybe you’re looking for help with an academic goals essay — we’ve got you covered there too.

Also, check out this helpful list of the 10 most common scholarship essay topics !

Sign up for Going Merry today, and upload your career goal essay right to your profile. It’s that easy!

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How to Write a Killer MBA Essay

Introduction.

Writing a great MBA essay is a crucial component of applying to business school . According to Lisa Koengeter , the Director of Admissions at Booth School of Business , your essay provides them with “a better understanding of you, your self-assessment and your aspirations.” 

This article will outline what MBA admissions committees look for in your essays, show you how to write a killer MBA essay, and tell you what mistakes to avoid.

Types of MBA Essays

There are a few different types of MBA essay questions you will answer as part of your MBA application. The type of essay can be determined through the keywords used in the essay question. Each type of essay will have its own length requirements, depending on the business school.

This type of essay asks you to detail your personal and professional goals and how attending business school will help you achieve them. An essay question that asks about your aspirations or what you hope to gain from an MBA program is classified as a goal essay.

For example, Wharton is one of many schools that ask for a goal essay from applicants using the question: “What do you hope to gain professionally from the Wharton MBA?” Columbia , NYU Stern , Darden , Dartmouth Tuck , and McCombs are some of the many other schools that ask about your goals.

Self-Reflection

A self-reflection essay is an opportunity for you to showcase the values and characteristics that make up your personal identity. It also requires you to discuss how you handled a failure at some point in your life or how you would approach an ethical dilemma.

Yale School of Management is one business school that uses self-reflection questions in its MBA essays . They want to know what the biggest commitment you have ever made is, including why you chose it and how you went about making it. 

Answering this question will require you to do some deep reflection in order to answer it thoroughly. 

Contribution

The objective of this type of essay is to show an admissions committee how you will add value and contribute to their MBA program. 

Booth School of Business poses this question: “An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are.” 

Booth clearly wants you to elaborate on who you are, what you value, and how you live those values in your everyday life.

Some business schools want to know about the impact you will have on their program and pose a question that asks you to describe a time when you demonstrated leadership. This will involve discussing why you took on the leadership role in your chosen situation and your leadership impact.

Darden School of Business poses essay questions designed to gauge your leadership capabilities and the impact you’ll have on the program. As Dean of Admissions Dawna Clarke states, they are interested in “cultivating high impact leaders.” 

It’s no surprise that one of their essay questions from a recent application cycle was, “Darden strives to identify and cultivate responsible leaders who follow their purpose. Please provide an example of a situation in which you have made a meaningful impact.”

Instead of writing a traditional essay, some business schools ask you to submit a video essay. The types of questions asked for a video essay can range from a short introduction to longer, multi-component questions.

Kellogg is one business school that uses video essays . They will ask you three questions. First up is an introduction, and the second is about your career goals and how Kellogg will help get you there. 

The third question varies annually and is generally more randomized, so you and all the other applicants won’t necessarily respond to the same question. 

How to Write a Great Business School Essay

Successfully writing business school essays is tricky. Many factors go into constructing a successful one. However, the top tips we’ve provided below outline how to write an MBA application essay that stands out from the crowd. 

Pay Attention to Your Essay Structure

Blair Mannix , the Admissions Director at Wharton, noticed successful essays all had the same structure: the setup, the pivot point, and the future. 

The setup is the opening of your essay, where you tell the admissions committee about who you are, what you do, and what you have learned so far. 

The pivot point is where you shift from discussing what you already know and do to talking about what you would like to learn and how that will help you succeed. Mannix also describes this as a lightbulb moment, where something clicks, and you realize that if you had more education in one or two areas, you would be better at your job. 

The final section of your essay is your opportunity to describe how gaining knowledge and skills in the area(s) you identified in the pivot point will help your career and why that specific MBA program will make this possible.

For essays that ask you to describe how you will contribute to the institution’s MBA community, Mannix states successful essays are personal, set up as a story, and show how your experiences resonate with the community.

Consider the Tone You Use While Writing Your Essay

It’s important to be genuine in your essay. Admissions committees want to know about you as a person and know if you’re being insincere or simply writing what you think they want to hear. 

As Laurel Grodman from Yale School of Management states, your essay is an “opportunity to speak in your own voice about something meaningful and distinctive in your life.” Don’t waste this opportunity by writing about something you think will make you look better. 

Write something that actually matters to you.

Authenticity is another key element to incorporate in your essay. Clarke recommends integrating aspects of your personality into your essay. For example, she suggests showcasing your creativity, humor, or any other attributes you possess. This allows admission committees to get to know you even better.

The Best MBA Essays Are School-Specific 

At first, this seems like an obvious one; of course, writing a business school essay means writing about the business school itself. However, this is a great opportunity to show off your research and explain why you specifically want to attend this institution. 

Have you looked into the school’s curriculum? Have you found which extracurricular opportunities you want to pursue if you are admitted? Are there any research centers that you want to become involved in? 

Show how this school is the ideal stepping stone to help you achieve your future ambitions. The University of Cambridge Judge Business School provides two MBA application essay examples that highlight the importance of this: 

Example 1 - “The programme will equip me with an entrepreneurial toolkit, allowing me to efficiently evaluate and capitalise on future business opportunities, further bolstering my credibility with future stakeholders.”

Example 2 - “Upon completion of the MBA programme at Cambridge Judge Business School I want to be a decisive and successful business professional.”

The first example is far more compelling; it explains what the student will gain from the program and how they will use it to achieve future success. 

Pick an Event or Situation That Matters to You

When you select your topic to write about in your MBA essay, you need to make sure it is something that had a significant impact on your life and resonates with you personally. This will help ensure your authenticity shows through.

Kellogg Director of Admissions Jennifer Hayes , says that “the best essays [she has] read have heart, are not over-edited, and let the applicant’s personality emerge.” This is best done when you do not force yourself to write something you think admissions directors want to read, but rather tell an organic story that carries significant personal meaning.

The Importance of Storytelling in MBA Essays

Business school admissions officers want to see how you approach traits like leadership and commitment in your MBA application essay. Yet, if you describe an experience and don’t reflect upon it, you will not highlight your mindset, dedication, and motivation. 

The best writers outline the traits that business schools want to see by telling personal stories and anecdotes. But how can you do that? It’s simple — show how your experiences impacted you. Don’t just tell us about it. 

Indeed, to use the idea of commitment as an example, Yale’s admissions committee “cares less about the commitment you choose and more about the behaviors surrounding the commitment.” They want to “come away learning something new about you as a person that helps us understand your values and motivations.”

Illustrating how your experiences affect your values and motivations is difficult; this process requires a lot of introspection and self-reflection. The trick is to use plenty of real-life examples and explain how they embody your values. 

One way to successfully do this is to use the STAR technique . The STAR technique is split into four distinct steps: 

• Situation - Describe the situation and when it took place.
• Task - Explain the task and what was the goal.
• Action - Provide details about the action you took to attain this.
• Result - Conclude with the result of your action.

Using the four steps outlined above, you can create concise, compelling answers to your essay prompts. Let’s use one of the Berkeley Haas essay prompts as an example for an MBA essay outline:

What makes you feel alive when you are doing it, and why? (300 words maximum) . 

We can split this prompt into two sections: 

• Describe an activity, hobby, or anything that makes you “feel alive” when you do it. 
• Explain why you find so much enjoyment in this one thing. 

Storytelling is key here, and the STAR technique can help you break down exactly what you want to say. Remember, it is important to reflect upon your experiences and, in this case, show why you enjoy something. 

If you manage to do this in your essays and show how you achieved results along the way, you will submit a strong MBA application essay. 

Plagiarizing Your MBA Essay 

Plagiarism is a big deal. 

Even if a student doesn’t intend to plagiarize someone’s work, colleges can and will detect it. If colleges detect plagiarism, they will likely reject the application outright; UCLA’s Anderson School of Management rejected 52 MBA hopefuls for application plagiarism. 

Applicants can easily and accidentally plagiarize someone else’s work by following MBA essay examples too closely. Essay examples are useful, as they can inspire you and give you an idea of how you can reflect upon your experiences. However, someone has written that example about their own experience in their own words, and you can’t copy it. 

If you are worried about plagiarism, the simple fix is to be original. After all, admissions committees want to hear about your experiences, motivations, and opinions. 

Authenticity is also an extremely important part of writing well; you will come across as more genuine writing about your genuine thoughts and experiences. If you want to check your work, you can use reliable and low-cost plagiarism checker tools like PrePostSEO and Copyscape .  

MBA Essay Examples

US News wrote an article on what makes for a successful MBA essay. They provided the following MBA entrance essay sample essays written by applicants recently admitted into highly reputable business schools.

This sample was written for Fox School of Business at Temple University .

This essay was well-received by the admissions committee because it was written clearly and concisely, free of grammatical errors, and told a story. The candidate showed their personality and explained why a Fox MBA would help them achieve their career goals. 

This particular candidate was honest in their essay about their weaknesses and professional growth, which is generally well-received by admissions committees. The candidate detailed the initiative they had taken in learning about the MBA program at Fox and why they decided to apply.

This next successful essay sample was written for the Yale School of Management.

Similar to the previous example, this essay told a compelling story through a clear narrative. This particular essay began with an anecdote that demonstrated the candidate’s work ethic, initiative, leadership, and resourcefulness.

This show-don’t-tell essay displayed what was important to the applicant and offered the admission committee insight into their personality and values. It also provided as much detail as was possible, given the 500-word limit.

Don’t Rely Too Much on MBA Essay Examples 

While MBA essay examples are valuable tools to see what got applicants into business school, they all have one problem: They are not yours. Other peoples’ essay examples don’t focus on your achievements, values, motivations, or experiences. 

In their essays, originality and authenticity are two critical themes that business schools look for because your life is unique. Remember, MBA essay writing is all about getting to know you , and your essays should truly reflect who you are as a person. 

MBA essay examples are useful. They can provide you inspiration, an idea of what can work, and outline how to discuss your own experiences. However, you need to draw a line in the sand and write your own essay at some point. 

People are admitted to particular schools for a wide variety of reasons. While their essays are one of those reasons, what works for one person might not work for you. Try not to overthink it — write about your experiences, background, and, most importantly, opinion. 

Mistakes to Avoid While Writing Your MBA Essay

In addition to following the steps for writing a great MBA essay outlined above, there are also some common mistakes you’ll want to avoid while writing your essay. These mistakes are listed below, along with solutions to fix them.

Submitting an Overly Complex Essay

Admissions committees don’t want to know how many buzzwords and how much industry-related jargon you know. They’re looking to find out about you as a person, not solely as a business person. 

Committees may become frustrated if they have to decipher what you’ve written in your overly complicated essay, especially since your application isn’t the only one that needs reviewing.

The fix : Use your own words and write as if you were talking professionally to a coworker. That way, your essay will sound more straightforward and personal and allow you to make a better connection with your reader.

Not Reading the Essay Question Closely or Misunderstanding the Question

You need to know how to answer MBA essay questions. Misreading or misunderstanding the question will lead you to write an essay that completely misses what the admissions committee wants to learn about you. 

This can lead to your application being discarded.

The fix : Find the keyword(s) in the question first. This will provide you with what the admission committee hopes to learn about you in the essay. 

In the Types of MBA Essays section above, identifying terms such as “contribute,” “gain,” and “lead” shows what the admissions committee is looking for you to answer. It is also a good idea to seek clarification if you find the question confusing. 

Restating Your Resume or Letters of Recommendation

Admission committees don’t want your essay to be a restatement of what’s already outlined in your business school resume and letters of recommendation . Your MBA essay should be unique and should tell a story that can’t be found elsewhere in your application.

The fix : Take some time to think about what you want to write about that answers the essay question and isn’t detailed anywhere else in your application. But suppose the moment or experience you want to write about is already included. 

In that case, you could instead focus on a particular project and describe some of the challenges you encountered, how you overcame them, the project’s outcome, and what you learned from the experience. 

Starting Your MBA Essay Close to the Deadline 

Starting too close to the deadline means you won’t have enough time to put together a clear, concise, and expertly written narrative. If you’re rushed, you’re more likely to make simple mistakes.

The fix : Start planning your essay(s) as soon as the essay questions are made available. Take time to create an outline for each essay so you have a solid plan for when you start to write your draft. 

By starting well ahead of the application deadline, you’ll give yourself plenty of time to write and revise without being crunched for time and stressed.

Giving Half-Baked Reasons for Attending Business School  

Business school admissions committees use your essays to gauge your interest in their program and institution. So, if you are vague about your career plans and why you should get an MBA at a specific school, take the time to outline them. 

Admissions officers want to see applicants who demonstrate clear and well-defined goals. So, do your college research and explain why you want to attend their program. 

1. How Long Should My MBA Application Essay Be?

The length of your MBA essay will depend on the specific school; some schools allow up to 500 words, while others want a very short and to-the-point response of 150 words. 

The length set out by the MBA program you’re applying to is an important consideration, and it is not a good idea to go over the word limit. Admissions committees want to see that you can follow instructions and are capable of writing succinctly. It will not reflect well on you to go over the allowed word count.

2. Is the MBA Essay Less Important Than My GPA and GMAT Score?

No, your MBA essay is at least equally as important as your GPA and GMAT score . While your GPA and GMAT scores are good indicators of your academic abilities, the MBA essay is the admission committee’s first opportunity to get to know you personally. 

This is also the first impression you will make on the committee, so it’s imperative that you write a strong and compelling essay. Most business schools use a holistic approach to assessing applications, and your response to the essay question can determine whether you are a good fit for their program.

3. Is There an MBA Essay Guide for Reapplicants?

Many schools will require or suggest that reapplicants submit an additional essay. 

This will vary by school, and it is important to check with each school’s website for the exact details of what’s expected of reapplicants. If it’s optional, it is a good idea to submit one because it allows you to explain how you’ve grown personally and professionally since your previous application. 

4. Can I Use the Same Business School Essay if I’m Reapplying?

It’s unlikely you’ll be successful using the same essay since your response could have been the reason you were rejected the first time around. 

It’s best to consult with an MBA admissions expert or mentor to find out where you went wrong and what you can do to make your reapplication essay strong and stand out in the best way possible.

5. How Do I Edit My MBA Essay Draft to Make It Better?

First of all, make sure there are no errors with your spelling, grammar, and syntax. Business schools want students with superb communication skills, and having basic errors in your MBA essay does not demonstrate that you have strong communication skills. 

Then, you should go through the common mistakes outlined above and make sure those are not present in your essay; if they are, fix them. Seeking a second opinion from a friend, mentor, colleague, or MBA essay editing expert will also help locate errors or improvement areas.

6. How Can I Ensure My Business School Essay Stands Out?

Whether you are faced with the Wharton MBA essays , Harvard Business School essay , or Booth MBA essays , to name a few, there are a few things you can do to make your essay stand out. 

The event or experience you choose to write about should be something you are able to write about in a compelling narrative. It should also be something you can write about with passion, which will allow the admission committee to see your genuine and authentic voice. 

Your strengths should be woven in with the story you’re telling. These things will make your essay stand out to the admission committee and help them remember you.

Unlock Your Future with the Perfect Business School Essay

Knowing how to write a great MBA essay can be a challenging component of the business school application process. 

But, if you know where to start, make an outline for each essay, and get expert assistance, the process becomes significantly more manageable. Following these steps will help you write a killer MBA essay.

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How To Write A Powerful Essay On Achieving Goals (+ Example)

Writing an essay on achieving your goals can be a great opportunity to share your accomplishments.

Goal setting is a useful strategy to get the most out of life and set yourself up for success. However, there are many things to remember regarding proper goal setting and achievement. When writing a blm argumentative essay , it’s important to provide context on the history of the Black Lives Matter movement and the issues it seeks to address. This can help the reader understand the significance of the essay’s thesis and arguments. Let’s get to grips with the process of goal setting and come up with a powerful essay on achieving goals.

Structuring Your Essay on Achieving Goals:

How to write an introduction.

Any academic essay must have a strong beginning. It will establish your point of view and inform the reader of what to expect. An introduction should:

• Attract the reader’s attention with a ‘hook’. You can achieve this by quoting a shocking statistic, quote, fact, or controversial statement.
• Give some background or historical information about the topic. For instance, psychological theories and models on effective goal setting and achievement.
• Present your thesis (main point of your essay) e.g., “Rewarding achievement is the most effective means by which employers can increase workplace productivity”.

How to Write The Main Body of Your Essay

There should be a minimum of three paragraphs in your essay. Each one is a ‘mini-essay with an introduction, body, and conclusion. Each should include:

• Topic sentence: inform the reader about the subject of the paragraph, e.g., “how to measure goal attainment”, or “effective workplace goal setting”.
• Evidence sentences: inform the reader about the evidence you’ve uncovered, e.g., a business model and study on effective workplace goal setting.
• Analysis sentences : inform the reader of your thoughts on the evidence and its significance. For example, “Model A clearly shows how employers are to set realistic goals with employees and this model has proven to be successful in study x”.
• Concluding sentence: summarize what you’ve learned about the topic and how it relates to the essay question. For instance, “Setting realistic goals for employees is straightforward and likely to increase successful goal achievement in the workplace”.

How to Write a Conclusion

• To signal the essay is ending, use a suitable word or phrase , such as ‘In summary’ or ‘With all of this in mind’.
• Reread your introduction to remind yourself of your thesis. After that, either paraphrase or respond to the thesis.
• Summarize the key points stated in each of the assignment’s paragraphs. So, if you wrote three key body paragraphs, the conclusion should include three main themes.
• Give your readers a concluding line on the main issue and possibly attempt to urge them to further ponder the topic in its wider context.

Example Of An Essay About Achieving Your Goals

So, let’s put all this information together and check an example essay on achieving goals: Effective Methods to Increase the Likelihood of Goal Achievement Achieving goals can be extremely rewarding and result in a more satisfying and successful life. Many people set goals yet cannot achieve them. However, there are ways to avoid or reduce the likelihood of missing the mark. By ensuring that goals are SMART (Specific, Measurable, Achievable, Relevant, and Time-bound), using visualization techniques, and rewarding goal attainment, the chances of success increase. First, ensure your goals are SMART. This means that goals should be specific and measurable in terms of outcomes, e.g., test scores . Goals should be achievable and realistic to the person’s capabilities and resources available. Also, a goal should apply to the person’s work, education, hobbies, or interests and include a deadline. If there is no specificity of outcome, there’s no real way to see how someone has improved—or how they might be falling short. And if goals are not SMART, they are more difficult to achieve. Second, by imagining and visualizing the feelings and outcomes of achievement of the goal , the likelihood of high achievement increases. The imagination can be a powerful tool. Imagining the feelings of accomplishment helps to increase self-efficacy and motivation. A Canadian study found that imagery skills moderate the effect of mental practice on self-efficacy. The effects of visualization techniques are valuable in goal achievement. Third, once the goal has been accomplished, a reward is required. Getting a reward for hard work will increasingly motivate an individual to set and achieve the next goal. The offer of a reward gives employees and students an extra boost of motivation. Rewards help the cycle of goal setting and goal achieving to continue. In summary, by ensuring the goals set are SMART, visualizing and rewarding success, goal achievement becomes more likely. Achieving goals is a cyclic process that’s possible to master if the right method is in place.

The Basics of Setting and Achieving Goals

Getting things done is often more difficult than you may think. You may have a strong desire to see positive changes, including better grades, weight loss, or passing an educational course. But success requires more than just motivation. The right goal-achievement skill set can help you see the exact steps you need to perform to take your life to the next level. Of course, it all starts with setting a goal and there’s a useful (SMART) acronym to remember:

Goals should be specific and free of generalizations, or they are unlikely to get done. Instead of stating that your goal is to improve your English skills, make it more specific by stating that your goal is to learn and use one new word every weekday to boost your English vocabulary.

A goal should be measurable because you need to keep your finger on the pulse and know where you’re at. For instance, a test or assessment score can provide evidence that you have reached your goal.

A goal needs to be possible to achieved. If it’s beyond your capabilities or requires resources you cannot access, then you will set yourself up for failure.

Goals must have some relevance. It is pointless to set a goal if it’s not relevant to your life, work, education, interests, hobbies, etc.

You must set a completion date for your goal. If you do not set a deadline, you may lack the motivation to reach it. Once you have your SMART goal, record it clearly on paper or a mobile device and then visualize the outcome of achieving that goal. Imagine how happy you will feel when you achieve it. This vivid mental imagery will provide you with the extra motivation to go for it. Finally, when you reach your goal, it’s time to celebrate! Reward yourself with a trip, an item you desire, relaxation time with friends, or whatever else that will make you feel happy.

Ready to write an essay about achieving goals?

Hopefully, the information in the article has given you the basics to help you write a powerful essay on achieving goals. I also hope that this article has helped you think about how you can work toward achieving your own goals. There are many great books about the science of goal achievement. I especially recommend ones written by Brian Tracy , as they have helped me a great deal in my pursuit of happiness . You can also create an engaging presentation about achieving goals and objectives using this  goal presentation template . Next up, you may want to explore an ultimate guide to writing expository essays .

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Everything You Need to Know About Business School Essays

Padya Paramita

February 8, 2021

You’ve worked hard to achieve a good GMAT score and beef up your resumé as you prepare to apply to your top-choice MBA programs. While you’ve got those components out of the way, you might still need to work on the element which could make all the difference between an acceptance and a rejection from the admissions committee: your business school essays .

Business school essays are program-specific and are geared towards helping admissions committees understand who you are and how their institution can help you reach your goals. In order to answer these prompts, you need to frame the biggest factors behind your choice of a school in terms of how they align with your personality and aspirations. 

You must take advantage of this essay component to give admissions committee members a concrete and memorable idea of who you are. To guide you through what to expect, we’ve outlined the 2020-2021 prompts for the top 20 MBA programs, how to answer common questions, explained the importance of the essays in the admissions decision, as well as  shared some final tips to aid you through the process.

Prompts for Top Schools

Here’s the thing: not all business schools ask for the same essay. In fact, for most schools, you have to answer multiple short prompts that add up to convey a bigger picture of who you are. While the prompts and word limits differ, they all ask questions which help provide context for other parts of your application, as well as demonstrate how you would fit into the school. Without further ado, let’s look at the prompts for business school essays assigned by the top 20 MBA programs for the upcoming cycle:

As you can see from the table, essay prompts and lengths vary from school to school. One personal statement won’t cover all of the MBA programs on your list! Nor can you copy one essay and directly paste it for another prompt, as you have to be specific to each school and its specialties. 

How to Tackle Common Prompts

Now that you’ve read the prompts for business school essays you’re likely to encounter, it’s time to analyze how to answer them. For any MBA response, it’s important to think about the following:

• Who you are
• What you’ve done so far
• Where you hope to go
• How an MBA from the school of your choice can help you reach your goals

To further break down specific ways to answer some common questions, let’s look at how to answer three typical MBA prompts you’ll almost certainly have to tackle.

The “Why Our School” Essay

Anyone can say they want an MBA from a top school. The “why our school” essay is your chance to convince admissions committees that you’ve done your research on their program and are convinced that this is the institution for you over any other. Each school frames it differently, and assigns their own limits such as:

Penn : What do you hope to gain professionally from the Wharton MBA? (500 words)

Columbia : Why do you feel Columbia Business School is a good fit for you? (250 words)

There’s no beating around the bush. You’ve made a choice to apply to the program, so make it clear why you’ve done so. Writing this essay will also prepare you to confidently back up your decision if you are invited to interview with the school. This is your chance to demonstrate that you know the program and aren’t writing generic statements that can apply to any MBA. Whether it’s Columbia’s J-Term or the Harvard Business School Case Method , know what opportunities you would have at the school whose essay you’re tackling that you can’t find anywhere else. 

Most importantly, remember that this is your business school application. Just outright stating that these resources are great won’t do. You have to tie them to the experiences you’ve had, the kind of business you want to engage with in the future, and how these resources can help you get where you want in your career. How can the school of your choice help you hone your teamwork skills? Is there a particular leadership program at the school that can benefit your long-term plans? Show the admissions reader that you know the opportunities inside out, that you’re aware of exactly which fellowships or seminars are perfect for you, and in turn, outline how you can contribute to the class environment.

The Career Goals Essay

For a lot of schools, the career goals and “why our school” questions are fused in one prompt. A few of the top schools ask you to write about where you see yourself at various points in the future:

Michigan: Michigan Ross is a place where people from all backgrounds with different career goals can thrive. What is your short-term career goal and why? (200 words)

UVA : What is your short-term, post-MBA goal and why? (150 words)

While attending business school and receiving an MBA can open you up to new career possibilities, admissions committees want to know that you’re an ambitious, reflective, and driven individual. Since you’ve probably taken time to step into the workforce for a few years, you should use this prompt to connect these dots and your forward-looking vision. If your word limit is restricted, don’t focus too much on the past. Mention the most meaningful aspects of your work experience or the field you wish to join, describe your biggest aspirations, and how an MBA from that specific school can help you get there. If a school has asked the “why our school” and career goals questions separately like Columbia has, make sure you haven’t repeated any information; each essay should convey something new.

Similar to the “why our school” question, the career goals essay also provides great practice for your interviews because schools will undoubtedly want to hear more extensively about what you’ve done where you plan to go, and how the institution fits into it all. A carefully written response can help you set up a compelling answer for your interview. So, make sure you don’t exaggerate or write about anything you can’t elaborate on if faced with the question in person.

The “Tell Us Who You Are” Essay

The “tell us about yourself” or “introduce yourself” questions for business school essays can seem broad. Where do you even start? Schools frame this type of question very simply, or sometimes in unconventional ways:

UT Austin : Please introduce yourself (250 words) 

NYU : Describe yourself to the Admissions Committee and to your future classmates using six images. 

However worded, it’s time for you to reflect on what makes you a unique, memorable candidate when compared to thousands of others from all over the world.

The key to writing such an essay is to stay organized. Don’t write down every single thing you’ve ever done in your response. Take a hint from the Cornell Johnson prompt: “Please help us get to know you better by sharing ONE example of a life experience, achievement, or passion that will give us a sense of who you are as a potential community member.” When you’ve got limited words and readers with very little time on their hands, you need to narrow it down to the most compelling aspect about yourself. 

Think about leadership opportunities, honors and awards, and your family background. You could talk about your biggest passion and how it arose, you could talk about any experience which has shaped your perspective, or you could talk about your family background and how it has directed your career choices. No matter what you cover in your essay, you have to make sure it paints a memorable picture. Using anecdotes to drive your points home is an effective way of showing rather than telling. If you want to talk about work experience, make sure you’re not just writing about how you worked at a consulting firm where hundreds of your peers have also worked. It won’t help distinguish you to admissions officers. In fact, it might just do the opposite. You have to find a unique spin.

Make sure your response has a clear focus, so that the admissions committee members will be able to remember you easily once they’ve finished reading.

The Importance of Your Business School Essays: What Admissions Officers Look For

Your business school essays make up one of the most important components of your application, as they provide admissions committees the chance to understand your personality, figure out what matters to you, and gauge whether you would be a good fit for the school. No matter how strong your grades or test scores are, weak responses to essays can definitely prevent you from making it to the acceptance pile. Remember, your business school essay is not the place for you to explain why you have shortcomings in your application—schools typically have a separate addendum section for that. If your topic and writing are stellar enough, admissions committees might overlook slightly lower numbers. Of course, you need to work on your other elements as well, but the essay acts as a highly valuable opportunity to differentiate yourself.

When reading your essays, admissions committee members look to get a greater sense of who you are and how you’ve taken steps to pursue your interests. While your resumé outlines what you’ve done so far, the business school essays tie the most important pieces of it together to portray why your experiences matter. It’s crucial that you expand on a story that is your own—not your parents’ or your friends’—and one which helps admissions committees understand you beyond your grades and consulting experience. 

Business schools have specific characteristics that they look for in students. For example, Harvard Business School wants leaders who can thrive in a fast-paced environment and actively collaborate with their community. So, an important part of school research is ensuring that you know what kind of characteristics the school wants you to bring, and letting those traits shine in the anecdotes and points you bring up in your essays.

Final Writing Tips 

• Authenticity and Uniqueness are Key - Trying to figure out what admissions officers want to hear, instead of actually reflecting on your career and goals, is the wrong way to approach MBA applications. Your business school essays should stand out as your chance to tell business schools your unique story. Think about whether or not your response will help you become a memorable candidate in admissions officers’ eyes. If you have a professional or personal experience that you know your peers won’t have, that’s what you should consider writing about in your essays.
• Be as Specific as Possible - Saying you want to work in consulting or in investment banking once you’ve received your MBA is far from enough. It tells nothing unique about you. Why do you want to work where you do? What kind of consulting firms are you looking for and why? How do you hope to leverage your experiences and education to create something bigger? The more specific you are to your own goals and story, the more you can stand out to the reader.
• Start Writing with Plenty of Time in Hand - If you’re applying to a handful of business schools, chances are you’ll have over 10 essays to write! In order to make sure all of your essays are as polished as possible; you need to give yourself plenty of time to work on each carefully. So, don’t wait until 3 weeks before the deadline to start. Plan ahead and put your best efforts into convincing admissions officers why you’re ideally suited for their MBA program.

Business school essays provide a great opportunity to emphasize your individuality and supply context on how your background, work experiences, and interests can contribute to the MBA program, as well as the world of business once you’ve graduated. Think carefully about topic choices, and let the admissions committee know that there’s more to you than just your grades and work experiences. Show that you will prove to be a wonderful asset to their institution.

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Examples of Scholarship Essays for the “Career Goals” Question

Emily Wong is a writer at Scholarships360. She’s worked as a social media manager and a content writer at several different startups, where she covered various topics including business, tech, job recruitment, and education. Emily grew up and went to school in the Chicago suburbs, where she studied economics and journalism at Northwestern University.

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Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.

Writing an essay is often the trickiest part of the scholarship application, not to mention the most time-consuming. However, the essay section also allows room for creativity and individuality. If you can communicate effectively, you can use the essay portion to stand out from the crowd. Let’s go over some tips for writing, as well as a couple of scholarship essay examples about career goals.

How to write a scholarship essay 

At this point, you’ve probably gained plenty of experience writing papers for school. However, it may still take a couple of tries to nail the scholarship essay. Since scholarship teams often have to get through a lot of applications, it’s important to stand out while staying concise. Here are some simple guidelines for writing scholarship essays.

See also: How to write a winning scholarship essay (with examples!)

Take five minutes to brainstorm

Before you even start your essay, take some time to gather your thoughts. Think about what you’ll want the paper to focus on. Why did you choose to pursue your career path in the first place? Where do you want to be in five years? How would this scholarship help you further your studies and work toward your goals?

Once you’ve jotted down a few ideas, choose one or two to center your essay on. Identifying the focus of your paper, it’ll make it easier to keep your thoughts organized. In turn, it’ll make it easier for the reader to follow.

Related : How to start a scholarship essay (with examples!)

Stay within the word limit

Unlike the four-page essays that you may have written in English class, scholarship essays are often only a paragraph or two. In order to respect the selection committee’s time, be wary of going too far about the specified word count. A general rule of thumb is to stay within 20 words above or below the limit. That may entail a few rounds of edits to get the wording just right.

Stay positive!

Feel free to use part of your essay to talk about your life’s challenges. After all, the selection committee often wants to give the award to a candidate who needs it. However, make sure your anecdote doesn’t devolve into a sob story. If you’re going to bring up hardships you’ve endured, try to balance it by talking about how you’ve overcome them. By demonstrating resilience, you can show readers how you would use the scholarship to succeed in your current situation.

Leave time to proofread

Especially for a short scholarship essay, proofreading can take as little as 5-10 minutes. Still, it can be tempting to just hit “submit” after your first draft. However, being too impulsive can leave your essay riddled with typos and grammatical errors.

Try to avoid unnecessary mistakes by finishing your draft at least 24 hours before the scholarship deadline. That way, you can proofread it with fresh eyes before you submit it.

If you’re struggling to close out your essay, read how to end a scholarship essay in five steps .

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How to write a 100-word “career goals” essay.

When writing a 100-word essay, you’ll have to choose your content carefully. Since space is limited, you’ll want to identify the most important details to include beforehand.

First and foremost, make sure to clearly communicate your current pursuits. Talk about your academic and extracurricular activities related to your career goals. Additionally, it’s important to be specific about what you plan to do in the future. Then, if you have extra room, you can talk about how the scholarship will help you reach your goals.

My name is Alison MacBride, and I’m a sophomore at the University of Illinois. I’m currently pursuing a major in Journalism with a minor in Natural Resource Conservation. After completing my program, I plan to combine my areas of interest to become an environmental journalist.

During high school, I volunteered at an eco-conscious farm, where I learned about how our actions affect the earth. Since then, I’ve been set on raising awareness for the environment. This scholarship would go a long way in helping me finish my degree with the skills I need to investigate and report about critical issues.

Word count: 100

How to write a 250-word “career goals” essay

For the 250-word essay, you can go into more detail. Give the readers some context by talking about how you first got interested in your chosen career. Storytelling can be especially effective in engaging your audience. Try to capture their attention by choosing one or two concrete examples and relaying them vividly.

Additionally, you can spend more time talking about the scholarship and how it’ll make a difference in your studies. Go into more detail about how and why you need the award, but remember to keep it positive! For more help, check out how to write a 250 word essay . 

I first decided that I wanted to pursue a career in environmentalism in early high school. The summer after my freshman year, I joined a volunteer program at an eco-conscious farm in my community. In addition to helping out with the operations, I learned about current environmental issues related to farming and other consumer industries.

After learning about the agricultural industry’s impact on the planet, I was inspired to make a difference. The next year, I started a monthly earth magazine at my high school in which we broke down environmental issues and offered tips on how to be more eco-friendly. When I started college, I founded an on-campus publication with the same mission.

In recent years, I’ve been troubled to see how some media outlets downplay the gravity of issues like climate change and deforestation. I’ve admired reporters who publish trustworthy and comprehensible information about environmental issues, and I aim to follow in their footsteps.

When I entered college, I was initially concerned that I wouldn’t have enough money to finish my degree. Fortunately, I’ve been able to cover most of my tuition using merit scholarships and paychecks from my part-time job on campus. Receiving this scholarship would allow me more time to focus on acing my classes and pursuing environmental advocacy work on campus.

Word count: 261

Final thoughts

Planning is essential in making your “career goals” essay clear and concise. Hopefully, these scholarship essay examples about career goals can be your guide to writing a scholarship-winning essay. Good luck!

Additional resources

Maybe you need to write a longer scholarship essay? We can help with our writing a 500 word essay guide ! Be prepared and learn how to write essays about yourself and how to craft an impressive personal statement . Learn the differences between a personal statement and a statement of purpose as the terms might come up on college websites. If you haven’t decided on a college already, check out our guide on how to choose a college . No matter where you are in your educational journey, make sure that you apply for all the scholarships you qualify for!

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Career Goals Essay For Scholarships (With Examples)

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Scholarship programs often want you to write a career goals essay to see that you have a clear plan for how you’ll apply your education to a specific career path. This helps show a scholarship committee why you’re seeking funds for the next step on the path toward your success.

Answering “what are your career goals” effectively can help increase your odds of impressing landing a scholarship opportunity. If you’re a prospective student applying for scholarships, this article will provide tips on how to write a career goals essay, along with essays on career goals examples to help you get an idea of what scholarship committees are looking for.

Key Takeaways:

When you’re writing a career goals essay, make sure to write about the goals that are relevant to the scholarship.

Be honest and use your own voice to stand out in your scholarship essay.

Go into detail about how the scholarship will help you achieve your goals.

What is a career goals essay?

Why scholarship essays ask about career goals, example career goals essay prompts, career goals essay examples, tips for writing a scholarship essay about career goals, what to write in a career goals essay if your goals have changed, career goals essay for a scholarship faq.

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A career goals essay is a personal written explanation that discusses your background, why you’re interested in participating in the program, and what career you’d like this degree to lead into. A scholarship essay functions to explain why you want to achieve your professional goals and how you intend to get there.

In almost every application process, a portion asks the candidate to answer an essay question. When applying to an educational program, like an MBA, the essay prompt usually relates to your career goals .

Scholarship essays ask about career goals to assess your enthusiasm for the program, learn more about how the scholarship will help you, and ensure that you’ve considered how the program will help you achieve your goals for the future:

Assess your enthusiasm. Passion is important for scholarship administrators, and if you’re able to articulate your enthusiasm for a specific career path , it will show that you’re determined to meet the requirements to reach that goal. The most specific and well-thought-out your essay is, the easier it will be for a reader to understand your devotion and commitment to the program and the field it will allow you to enter.

Learn how the scholarship will help you. Having a firm grasp of your career goals is great, but it’s equally important that you express exactly how the specific program relates to those goals. This shows that you’ve researched the merits of the program and understand exactly how it fits into your professional goals.

Show you’ve considered your future. This goes along with the first two points — show that you know how to set goals and consider the path toward achieving those goals, and you’ll have an easier time convincing the reader that you’ll know how to set goals while participating in the program. They’ll see that you know how to prioritize education because you have a clear vision for navigating your career path.

While some scholarships might come right out and simply ask, “What are your career goals?” most will rework the question into something different that still accomplishes the same goal.

Below are some examples of career goals essay prompts that a scholarship program could pose to its applicants:

Discuss your career goals. Many scholarships prefer the most direct approach when giving an essay prompt to their applicants. This type of question gives the candidate a lot of wiggle room to discuss their passions, motivations, and career goals.

Where do you see yourself in 10 years ? This question is often used as a prompt for a career goals essay because it gives the applicant a timeline to describe their aspirations. It forces them to be realistic about where their career will be and how they will accomplish this within the next ten years.

How will this scholarship contribute to your professional success? A scholarship committee wants to be sure that the money they’re giving will contribute to a student’s overall professional success. This question asks about the applicant’s game plan in the long-term and evaluates how this program is going to assist in their future.

What is your dream job ? Since a dream job is often categorized as a person’s career goals, this is a common question phrasing in scholarship essays. Asking about a candidate’s dream job answers whether this program aligns with the student’s long-term career goals.

What matters most to you and why? Sometimes, a scholarship essay prompt won’t ask about your career or future at all. Instead, they’ll ask a question like this that assesses your motivations , values, and character.

Use these examples of career goals essays for scholarships to help write your own. Pay special attention to how they’re organized, rather than the content, to inspire your own career goals essay:

Career goals essay example 1 – Discuss your career goals

When I was six years old, I was riding bikes with my older sister around our neighborhood. She had just taught me how to ride, and I was excited to have to freedom to explore with her. When she was rounding a particularly difficult bend to see around, a car happened to be coming along at the same time. It struck her. That bike ride changed our lives forever. Over the next year, I went with my sister every Tuesday and Thursday to her physical therapist ’s appointments to help her regain walking strength. Watching her physical therapist patiently assist my sister back to becoming herself awoken something in me. A passion for helping others in the same way eventually turned into a career goal of becoming a physical therapist myself. I decided to get my bachelor’s degree in exercise science. After graduating in 2019, I knew that the next step for me was to attend a graduate program in physical therapy. I was accepted to Lassell University Master of Science in Rehabilitation Services. This presented me with my latest goal along my career path, and I’m eagerly waiting to start. This scholarship would help me afford the wonderful opportunity to be a part of the Lassell University class of 2023, allowing me to continue working towards my ultimate career goal of becoming a physical therapist and helping others to become themselves again.

Career goals essay example 2 – Where do you see yourself in ten years?

In ten years, I will have been successfully running my own construction business for about five years. I’m currently a second-year student at the University of Texas, pursuing a master’s degree in business administration. I decided to get my MBA because I knew it would be a positive asset toward my long-term career goal of owning a construction business. In my high school years, I worked as a construction apprentice for a local business. I loved many aspects of the business, such as building something from nothing. I knew that I wanted to incorporate this work into my long-term career, but I didn’t want to work as an apprentice . This led me to pursue business. In ten years and with the help of this scholarship, I will have graduated with my MBA almost a decade prior . After graduation, I plan to take a business administration internship with a carpentry business to help myself get a footing in the field. After about two years of this, I will have started my own construction business.

Career goals essay example 3 – What matters most to you and why?

The people I surround myself with matter most to me. Whether it be my relatives, friends, or professional acquaintances, I always care the most about the happiness of the people around me. Making the people around me happy matters the most to me because I truly because we find our happiness through others. I believe that this drive to make a positive impression on the people around me is what drove me towards a career as a nurse . I always thought of hospitals as places where people need someone to support them and make their day a little happier. I wanted to be one of those who spend their careers positively impacting people in need. This scholarship will enable me to finally afford nursing school and go after my dream job full force.

Career goals essay example 4 – What are your short- and long-term career goals, and how will earning this degree contribute to achieving those goals? Please provide a minimum of 200 words.

My short-term career goals involve working directly with underprivileged young people to increase the literacy rate in my community. As a student of an underfunded and understaffed school, I’ve seen firsthand how much of an impact early literacy education makes on long-term achievement. It broke my heart to see my peers embarrassed at their struggle with reading at an advanced age, and this shame added another dimension to their lack of opportunity. Being a literacy educator for young people would allow me to serve this community directly to show them not only the necessity of strong written communication skills, but the joy of reading for pleasure. This program focuses specifically on early literacy, and would provide me a direct route to a career in serving the community I hope to serve. As for long-term career goals, I hope to one day create a program where socioeconomically parents can bring their children for literacy education, not only to increase their ability to navigate the world of language, but also to instill confidence and joy in the written word. What drew me to this program was that it also has administrative, legal, and business dimensions that would set me on the path toward achieving this goal.

Here are some tips to keep in mind for writing a career goals scholarship essay:

Write about goals relevant to the scholarship. Although you may have many different kinds of goals for your personal and professional future, a scholarship essay only discusses objectives that are relevant to the program you’re applying for.

Be honest. Applying for a scholarship is stressful because the applicant’s education is usually reliant on receiving these funds in one way or another. Even though it’s tempting to exaggerate your skills or pretend you’re more passionate about something than you are to make yourself a more competitive applicant, it’s a bad move.

Use your own, unique voice. The essay portion of a scholarship application is your chance to stand out by using your voice. Nobody else, regardless of their academic or professional achievements, is you. Make this clear in your career goals scholarship essay by keeping your unique written voice engrained in the words you produce.

Be specific. A big reason that scholarship committees ask applicants to write a career goals essay is to determine how prepared they are in planning their long-term professional goals. They aren’t interested in providing a scholarship to students who aren’t going to follow through with their career plans.

Explain long and short-term goals . Even if the essay prompt asks you to describe where you see yourself in ten years, you still need to tell them the steps leading towards this picture of success.

Include the short-term goals that add up to your larger career objectives in your essay response. Explain how accomplishing the smaller goals gives you an advantage when tackling long-term ones.

Explain how the program and scholarship will help you. Before writing your career goals essay, consider how this program and scholarship will help you in your career. The answer to this question is essential.

Follow the essay formatting guidelines. This may sound obvious, but it’s surprisingly easy to forget this step when your essay is finally flowing and when you’re scrambling to get it submitted on time.

Check, double-check , and triple-check the essay guidelines for content, word count, and formatting requirements. If you miss any of these steps, your essay may be immediately disqualified no matter how good it or the rest of your application is.

Many times career goals essays are written by students who have already completed at least some college or are applying to a post-graduate program and need more money to continue.

There’s a good chance that your career goals have changed since you started or graduated college. For example, say you wanted to be an engineer , so you got your undergraduate degree in engineering but realized you didn’t like it after working in the industry for a few years.

You decided that nursing would be more up your alley, and now you’re applying for a scholarship for a nursing program. While this isn’t unusual, it can make it more difficult to write a career goals essay since your past work doesn’t necessarily match your future goals.

In this case, you’ll simply need to explain why you changed your career path and why this next one is the best choice for you. Share your decision-making process to show that you haven’t taken the switch lightly, and talk about what you’ve already done to try to pursue this path.

How do you write a career goal for a scholarship essay?

You write a career goal for a scholarship essay by sharing your passion, explaining both your long- and short-term goals, and relating your goals to the scholarship.

Explain why you want to pursue the career you’re pursuing, where you hope to be in the future and how you plan to get there, and how the scholarship will help you do this.

How do you describe your career goals in an essay?

You describe your career goals in an essay by explaining what you want to do in your career, why you decided on this career path, and what you’ve done so far to make that a reality.

You can usually work these factors into any prompt you receive, so think through them before you start writing so that you can use them as an outline of sorts.

What are career goals examples?

Examples of career goals include:

Working as a grant writer for a nonprofit organization.

Becoming a department manager and eventually an executive in your field.

Owning your own plumbing company.

Caring for underserved communities as a nurse practitioner .

What are some goals for success?

Some goals for success include growing in your role, building your network, and finding joy in the job. Most careers don’t just happen overnight and require you to set the right milestones that work best for you. Not everyone will have the same goals for success.

How do you start a career goals essay for a scholarship?

You can start a career goals essay for a scholarship by directly answering the prompt. Most scholarship prompts include a word count of between 200 and 500 words, so it’s essential that you immediately respond to the prompt. Attention-grabbing sentences and narratives can be helpful for setting the scene, but an efficient and direct answer will show a clarity of mind that helps enhance the quality of your answer.

BLS – Career planning for high schoolers

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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

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Writing Tips for a Career Goals Essay (2023)

Jennifer Finetti Mar 1, 2023

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For your college scholarship essay, you may be asked about your career goals. The scholarship committee wants to see how investing in your education will help your career. Do you have a definitive plan? Will a college education fit into that plan? These are the answers they want to see.

In this guide, we will provide some scholarship essay examples about career goals to jumpstart your essay writing.

Writing tips for career goals scholarship essays

Here are some quick tips for writing career goal scholarship essays:

• Write about career goals that tie into the scholarship. This doesn’t mean you have to lie about your career goals to make them fit. Find a way to relate them to the scholarship committee or other elements of the scholarship.
• Be precise about your career goals. Avoid vague statements that suggest you do not have a plan. Judges like to see determination because it shows they’re making a worthy educational investment.
• Discuss how your education will help you achieve your career goals. The scholarship will assist with your education. Show a connection between the two so they can see why you deserve this scholarship.
• If you mention multiple goals, indicate which one you feel most strongly about. Longer essays may allow you to mention a backup plan, but the committee needs to see where your focus lies.
• Avoid cliché statements. Describe how your specific talents, experiences, and degree pursuits will help you succeed.
• Point out solutions, not problems. You may mention struggles you’ve had in the past, but pinpoint how you will learn from them. Moreover, show how those struggles led to your career goals.
• Organize your thoughts in a fluid manner. This will most likely be in chronological order, starting with your degree and progressing through your career growth.
• Write, revise, rest, revise. This goes for any essay writing. Write the first draft from start to finish. Then read through it and edit any grammar or flow errors. Take a break, preferably overnight, and then re-read your content with fresh eyes.

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Example 1: Scholarship essay about career goals (100 words)

In a 100-word scholarship essay, you need to quickly make your point. There is not enough room for a lengthy intro or backstory. Use concise, comprehensive statements to deliver the most information in the fewest words.

I’m a sophomore at Texas Tech University, pursuing a bachelor’s degree in Companion Animal Science. After graduation, I hope to attend Texas A&M to become a veterinarian serving rescue organizations and animal shelters. I was born and raised in the south, where it is common for people to abandon animals in rural areas. Those animals then go into a rescue – emaciated, frightened, and confused. I want to work with rescues to provide affordable veterinary medicine to the animals they save. This scholarship would help me continue my education and potentially save thousands of abandoned animals in the future.

Word count: 99

Example 2: Scholarship essay about career goals (250 words)

With a 250-word scholarship essay, you have a little more room to discuss the details of your career goals. You can explain situations from your past that inspired your career pursuits. You could use one paragraph to talk about your short-term goals and another to talk about your long-term goals. Just make sure the big picture ties into the scholarship.

My name is Patrick Holden and I am a freshman at the University of Michigan, majoring in English and minoring in linguistics. I plan to become an English teacher, but this wasn’t always what I had in mind.  When thinking about my future, I always saw myself in some sort of corporate office, perhaps as an executive assistant or a loan officer at a bank. My father works in the finance office for a car dealership and my mother works at a call center. I assumed I would follow a similar, albeit boring, path in life. In my junior year of high school, everything changed. My English teacher inspired me in ways I could have never imagined. She got me to love writing, literature, etymology, and everything about the English language. She made me want to be a better student in all of my classes, and she helped me see the value of education. I decided then that I wanted to inspire other students just as she did for me. My parents are unfortunately not able to contribute much toward my college expenses. I have earned a tuition scholarship based on my ACT score, but I still need additional funding for books and supplies. English majors have particularly high book costs because we have to purchase multiple books for each class. With the help of this scholarship, I could afford to continue my degree and become an English teacher.

Word count: 240

Example 3: Scholarship essay about career goals (500 words)

With 500 words or more to play around with, you have plenty of space to talk about your career goals. Maintain the same theme throughout the scholarship essay. Each paragraph should connect to the next, and they should all work together to describe your career plan. Avoid making disconnected statements for the sake of word count. In the end, the scholarship committee should have a clear view of your educational plans and professional aspirations.

Internet marketing has gone from an optional method of advertisement to a vital step in business outreach. Even small businesses in remote towns look to the internet to attract customers and spread the word about their services. I am currently pursuing a Bachelor of Science in Business Marketing with an emphasis on Digital Marketing. With this training, I will be able to enter a profession that will only grow year by year. When I was younger, I found print advertisements to be fascinating. I loved reading the newspaper with my father just to see the full-page ads in between stories. When I got older though, those ads became less appealing because they were not adaptive. They seemed dated, static and ill-fit for changes in society. That’s when I discovered internet marketing. It was still in its infancy when I was in middle school, but by the time I graduated high school, it had become a staple in business development. I loved the way internet marketers had to constantly adjust to fit Google’s algorithms, new mobile devices, and new audiences. I knew this was the career for me. Originally, I planned to focus solely on business marketing because there were not many digital marketing degrees available. Over the last two years though, several schools throughout the country have developed internet marketing courses that explain fundamental methods of search engine optimization, website analytics, and more. These are the foundations I will build my career around. The best part about internet marketing is that there is always something new to learn. I can use my creative mind and exploratory nature to try new advertising methods that help businesses succeed. Every time they do well, I do well. This is the kind of job fulfillment most people can only dream of, but my educational plan and job prospects will allow me to achieve it. I have picked up some freelance jobs online to supplement my studies and help pay for my education. It is difficult to maintain a steady stream of income in freelance because I spend so much time on my school work. This scholarship could offset some of the costs and reduce my workload as a whole. While I will still work throughout the semester and full-time in the summers, having extra financial aid would greatly reduce my stress in college. I look forward to a future where I can use my marketing skills to help business owners achieve their career goals. I plan to spend the first few years after graduation working for a successful, long-standing digital marketing company. After I have enough on-the-job training to feel confident in my abilities, I will open my own internet marketing company in Chicago, where my family lives. I have a clear picture of where I will be in the next 10 years, and I know this degree is going to help me get there.

Word count: 481

• Scholarship Essay

Jennifer Finetti

As a parent who recently helped her own kids embark on their college journeys, Jennifer approaches the transition from high school to college from a unique perspective. She truly enjoys engaging with students – helping them to build the confidence, knowledge, and insight needed to pursue their educational and career goals, while also empowering them with the strategies and skills needed to access scholarships and financial aid that can help limit college costs. She understands the importance of ensuring access to the edtech tools and resources that can make this process easier and more equitable - this drive to support underserved populations is what drew her to ScholarshipOwl. Jennifer has coached students from around the world, as well as in-person with local students in her own community. Her areas of focus include career exploration, major selection, college search and selection, college application assistance, financial aid and scholarship consultation, essay review and feedback, and more. She works with students who are at the top of their class, as well as those who are struggling. She firmly believes that all students, regardless of their circumstances, can succeed if they stay focused and work hard in school. Jennifer earned her MA in Counseling Psychology from National University, and her BA in Psychology from University of California, Santa Cruz.

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Guide on Career Goals Essay: Tips and Templates

What's the Purpose of Your Career Goals Essay

There are many contributing factors that lead you to your career path. Those include the education you receive in high school, your interests, and relevant past experience. As we approach the verge of graduation, we tend to establish distinct career aspirations based on these factors. So, you need to gather all the information mentioned above concisely and clearly in your career goals essay.

Writing winning career goals essays is one of the major parts of your college application. The main purpose is to project why you follow certain educational programs. This is your chance to show off your career ambitions and state why your candidature should be invested.

Proceed with the article for detailed tips on how to write a scholarship essay about career goals, and read specific career goals essay examples for more inspiration.

Feel welcome to use our essay writing service whether you are looking for an education goals essay or 300 word essay on career goals examples.

How to Write a 'What Are Your Career Goals Essay'

There are some essential components and writing tips for crafting a top-notch career goal essay. Primarily, the admissions committee should be able to see individualism and honesty in your personal cover letter. Your future goals should be based on your pure interests. The next important step is organizing your essay following a classical structure consisting of an introduction, body, and conclusion. Last but not least, aligning your ambitions and relevant experience to your future career and stating why this particular educational program will help you through your career growth is crucial.

For specific educational and career goals essay examples, check the prompts given below.

Keep Your Personal Style in Your Career Goals Essay

Looking forward to the stage of application to write your personal statement? Your career goals essay serves that purpose for many reasons.

The admissions committee should be able to see your personality between the lines of your career goal essay, whether you are applying for an MBA program or specific financial aid. List down all the relevant experiences that provided you with valuable knowledge and try to combine them in your essay. Describe what exactly drew you to participate in those workshops, conferences, or internships, and state how they align with your career goals.

Writing career goals scholarship essays is your chance to highlight your unique character and personality. You are welcome to write about your ambitions, goals, and aspirations. However, the most important thing is to list them per the chosen educational field. That will be a projection of your thoughtful decision regarding your career path.

The career essay example below might motivate you to construct an essay that will grant you admission to the desired institution. For further educational goals essay tips, proceed with the article.

Structure Your Career Goals Essay

Your career goals essay shows your career plan. It is your chance to strategically call the attention of the scholarship committee to your interests, passions, and aspirations. For that reason, you need to write a winning essay in a very clear and direct manner. Try to organize the essay in adjustment to the classical structure:

• Introduction - Start writing with attention-grabbing phrases that will immediately hook the reader. Briefly overview the main objectives you intend to discuss in the rest of the essay.
• Body - Feel confident in jotting down the professional or academic experience that you had in the past. Associate the latter with your future career goals.
• Conclusion - Sum up discussed points and firmly restate your enthusiasm for choosing that specific undergraduate or graduate program.

Check out the provided career essay example for more writing tips.

Maintain Relevance in Your Career Goals Essay

Begin to describe your academic and career goals from a long-term perspective. Give why it is worth investing in your education over all the other candidates. In other words, do not be shy to highlight the value that your candidature holds based on gained experience and professional goals. Align what you want to achieve with what you are applying for.

For more insights on 'what are your career goals essay' check out the service of our essay writer online .

Your Career Goals Essay Example

You are welcome to glance through the career goals scholarship essay we have prepared to make your writing process easier.

'Why do I Want to Be a Special Education Teacher?'

Childhood is the time of our lives when most of our genuine interests originate. Ever since I was a small kid, my mom often found me sitting quietly at the desk, pretending to be a teacher. I distinctly remember that I found it thrilling and satisfying to correct the works of fellow classmates and write small remarks as side notes for them. As I grew older, I directed my main career goal toward becoming a teacher. I believe that teachers inspire future generations to be the best versions of themselves, which only brings about positive outcomes.

My pure intentions orbit around helping those not perceived as equally smart or intelligent from the modern perspective. No wonder I always knew that I wanted to offer a helping hand to children with disabilities. They need to gain valuable knowledge as much as we all do, and we should be encouraged to create equal opportunities for them. I firmly believe that contributing to the development of those underprivileged children will make their lives brighter and slightly easier. Everybody deserves to acquire a college knowledge base if one has the desire. Hence, no wonder I aspire to become a special education teacher.

I have spent years gaining experience in the field of education. With the help of traineeships and workshops, I allowed myself to dive deep into the psychological aspects of teaching. Therefore, I mastered the ways which should be implemented in the field of education to create an unstressful and welcoming environment for children with disabilities to become proficient in any desired subject. I firmly believe that pursuing the Special Education undergraduate program will help me get to my life-long goal of becoming a helpful, competent, and reliable teacher who can positively impact the lives of myriads of underprivileged children.

From my subjective point of view, there is no better career choice than becoming a special education teacher. I want to touch upon the lives of those vulnerable children deprived of the same possibilities and opportunities that others are granted naturally. The appropriate educational program will be the best possible means of achieving my dream.

For more scholarship essay examples, you can check out the one below. Meanwhile, look at the list of fully accredited online universities that can help you fulfill your scholarship goals.

Professional Career Goals Essay Examples

Here you can read one of the professional career goals essay examples. We would be delighted to pave the way for you to perfectly describe your academic and career goals based on it, whether you are applying for a specific job position or trying to win the trust of the scholarship committee.

'My Aspiration of Going into Business'

Deciding on a career choice can be very stressful for youngsters. However, I always knew I wanted to connect my experience and hold a bachelor's degree in a field related to Business Management. The choice is not accidental. I have deliberately found a passion for owning a business, specifically in the film industry. The cinematography of various Western or Eastern movies in Hollywood, Eastern Europe, or Asia would always grab my attention because I found them aesthetically pleasing. I discovered that I wanted to dig deeper into the mechanisms behind creating such kinds of artworks, and I aspired to finance their production through my own means. Hence, connecting my professional career goals directly to the business industry was a prominent means of achieving my goal.

My leisure almost always included watching movies of adventure, romance, history, and other genres. As I got older, I gradually concluded that I learned much more from the movie industry than I ever learned in school. That became one of my major motivations to invest in my career in the business industry to be able to financially and structurally manage the crew who work blood, sweat, and tears behind the scenes to contribute valuable pieces of work to the film industry. I always imagined myself being in charge of marketing, financing, and dealing with the staff that is the core force behind creating masterpieces. That way, I would help youngsters like me to enjoy a quality product that would not only be aesthetically pleasing but informative as well.

I have invested a lot of my time and energy volunteering for workshops and conferences that helped me gain deeper insight into the film industry. These opportunities revealed my time management, communication, and team player skills. I believe these qualities are essential to succeed in any field in the modern world. At the same time, I found my intellectual strength in math and the relevant technical subjects. I wanted to combine my inspirations and interests. Hence the final decision to go into the business field was the product of aligning these two factors perfectly.

I have a clear vision for my future, and I'm willing to continue working hard to end up where I envision myself, which is exactly in the business field in association with the movie industry.

Need further assistance? Do not hesitate to use our MBA essay writing service for your benefit. We are here to help you make the best out of your future business career!

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Home — Essay Samples — Life — Professions & Career — Career Goals

Career Goals Essay Examples

Career goals essay topic examples, argumentative essays.

Argumentative career goals essays require you to present and defend a viewpoint or strategy related to your professional aspirations. Consider these topic examples:

• 1. Argue why pursuing higher education, such as a master's degree, is essential for achieving your long-term career goals.
• 2. Defend your perspective on whether adaptability or specialization is more important in today's ever-changing job market.

Example Introduction Paragraph for an Argumentative Career Goals Essay: The journey toward achieving our career goals often involves important decisions. In this essay, I will argue that pursuing a master's degree is not only personally fulfilling but also a strategic step toward realizing my long-term career aspirations in [your chosen field].

Example Conclusion Paragraph for an Argumentative Career Goals Essay: In conclusion, the argument for pursuing a master's degree underscores the significance of advanced education in shaping our professional futures. As we contemplate our career paths, we are challenged to make choices that align with our ultimate goals.

Compare and Contrast Essays

Compare and contrast career goals essays involve analyzing the differences and similarities between various career paths, industries, or strategies for achieving your goals. Consider these topics:

• 1. Compare and contrast the career trajectories of professionals in two different fields, highlighting the unique challenges and opportunities each path offers.
• 2. Analyze the differences and similarities between pursuing entrepreneurship and working in a corporate environment to achieve your career goals.

Example Introduction Paragraph for a Compare and Contrast Career Goals Essay: The pursuit of career goals often involves making informed choices about our professional paths. In this essay, we will compare and contrast the career trajectories of professionals in [Field A] and [Field B], shedding light on the challenges and opportunities each path presents.

Example Conclusion Paragraph for a Compare and Contrast Career Goals Essay: In conclusion, the comparison and contrast of career trajectories in [Field A] and [Field B] reveal the diverse avenues available for achieving our goals. As we navigate our career choices, we are encouraged to explore the unique advantages each path offers.

Descriptive Essays

Descriptive career goals essays enable you to vividly depict your envisioned career, highlighting the responsibilities, impact, and personal fulfillment it offers. Here are some topic ideas:

• 1. Describe your ideal job in detail, emphasizing the specific role, responsibilities, and the positive contributions you aim to make.
• 2. Paint a detailed portrait of the work culture and environment you aspire to be a part of in your future career.

Example Introduction Paragraph for a Descriptive Career Goals Essay: Our career goals are often shaped by our dreams and aspirations. In this essay, I will immerse you in the vivid details of my ideal job, showcasing the role, responsibilities, and the sense of purpose it offers on my journey toward professional fulfillment.

Example Conclusion Paragraph for a Descriptive Career Goals Essay: In conclusion, the descriptive exploration of my ideal job underscores the importance of aligning our career goals with our aspirations. As we envision our professional futures, we are inspired to pursue opportunities that resonate with our passions and values.

Persuasive Essays

Persuasive career goals essays involve convincing your audience of the importance of a specific career path or the value of setting ambitious goals. Consider these persuasive topics:

• 1. Persuade your readers that pursuing a career in [your chosen field] will contribute significantly to societal progress and innovation.
• 2. Argue for the inclusion of career development programs in educational institutions to empower students in defining and pursuing their career goals.

Example Introduction Paragraph for a Persuasive Career Goals Essay: Our career choices have the potential to impact not only our lives but also society as a whole. In this persuasive essay, I will present a compelling case for the societal importance of pursuing a career in [your chosen field] and the need for educational institutions to support students in their career aspirations.

Example Conclusion Paragraph for a Persuasive Career Goals Essay: In conclusion, the persuasive argument for the societal value of careers in [your chosen field] emphasizes the transformative impact individuals can have on society. As we contemplate our career journeys, we are urged to consider the broader implications of our choices.

Narrative Essays

Narrative career goals essays allow you to share personal stories or experiences related to your career aspirations and the journey toward achieving them. Explore these narrative essay topics:

• 1. Narrate a personal experience that shaped your career goals and ignited your passion for [your chosen field].
• 2. Share a story of overcoming obstacles and setbacks on your path to realizing your long-term career aspirations.

Example Introduction Paragraph for a Narrative Career Goals Essay: Our career goals are often inspired by personal experiences and pivotal moments. In this narrative essay, I will take you on a journey through a defining experience that ignited my passion for [your chosen field], shaping my career aspirations and determination to succeed.

Example Conclusion Paragraph for a Narrative Career Goals Essay: In conclusion, the narrative of my journey toward realizing my career goals underscores the resilience and determination required to overcome obstacles. As we reflect on our own experiences, we are reminded that our career aspirations are within reach with dedication and perseverance.

10 Most Popular Career Goals Essay Topics in 2024

• Adapting Career Aspirations in the Age of Automation and AI
• The Role of Personal Branding in Achieving Career Success
• Navigating Career Changes: Strategies for Lifelong Learning
• Empowering Career Goals: The Impact and Importance of Scholarships
• The Impact of Globalization on Career Opportunities and Choices
• Mentorship's Role in Shaping Future Leaders and Professionals
• Success: The Importance of Setting Career Goals
• The Impact of Cultural Influences on Career Goals and Aspirations
• The Importance of Work-Life Balance in Career Planning
• Entrepreneurship as a Career Goal: Opportunities and Challenges

Career Goals for College Students

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What is My Foremost Dream in Life

My ambitions to be a financial advisor, my personal goals and success plan, my career plan to succeed in marketing, my goal to pursue a masters degree in human resource management program, an overview of my business career plan, my further career goals: nurse and science tutor, my motivation for pursuing a career in the film industry, my personal objectives and my career goals, my dedication towards management and marketing to become a successful businessman, my goal to succeed as a doctor, why i chose the clinical psychology psyd program, it passion: the reasons of why i chose it industry, paving the way to my future career trajectory, analysis of the three types of goals in my life, i choose the medical career to help people, career research and career goal: college admission paper, my goal of studying and working in domestic marketing, being good at something doesn't mean you should make it your job, my career and education plans to become a chef, the pursuit of a degree as a special education teacher, relevant topics.

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Goals of business Essay

Introduction.

In the 1970s, Milton Friedman argued that the only purpose of business was to maximise profits. This was based on the assumption that such action would benefit the society through increased employment. Friedman maintained that taking part in other activities would render a company less competitive and consequently less beneficial to the society, employees and the owners.

Since this time, the debate surrounding the degrees to which today’s organisations should be socially responsible has been the source of much research. Therefore, it is important to note that businesses have other aims other than providing profits to their members.

For example, they provide innovation which in return brings growth, employment and lifestyle to people’s lives. Many products in the market have been solving several consumer problems than before. Additionally, businesses aim at offering social amenities to the society.

As presented in this paper, these goals have their merits and demerits. The aim of this paper is to critic and analyse the claim that the main goal of businesses is profit maximisation. To achieve this different business goals are listed in separate paragraphs. Each paragraph discusses and explains particular business goals.

According to Ahlstrom, the major goal of businesses is to create new and innovative products, which bring economic growth and improved living standards of the world’s population. Therefore, businesses should aim at providing these benefits to society.

This is because failure to do so can lead to long term drop in the society’s welfare. For example, small drop in growth for a long time can reduce the benefits that firms can offer to the society (Henry 1983). One of the ways that firms can use to achieve growth while at the same time offering innovation is by, effective disruptive innovation.

An example of this disruptive innovation is technological innovation. Some of the benefits of constant economic growth are increase in per capita income, job creation, improved revenue and living standards. Failure for businesses to grow or slow growth has led the equity markets to punish the companies that made caused the drop.

On the other hand, improved growth has made companies to take on better skilled and experienced people. Additionally, the societies’ wellbeing improves and reliance on foreign aid and welfare associations has reduced. Improved living standards have also been realised in countries, such as Europe, North America and parts of Middle East.

Therefore, the average annual income of an average individual has raised by around 450% between 1820 and the end of the 20 th century. This steady growth is an indication of a healthy industry. Another benefit of economic growth is improved life expectancy. For example, a person in 1000 could live for approximately 24 years while today, one can live up to 66 years and even more.

From the above analysis, it is clear that businesses should aim at bringing growth and innovative products to the consumers rather than to make profits for the shareholders and owners. This is because, through improved growth, consumer revenues increase leading to improved consumption and living standards (Ahlstrom 2010).

According to Bejou, the sole or the major purpose of businesses should be to express compassion which can bring a difference in society. This compassion should be a part of the company’s goals, mission, vision, strategy and decisions that are aimed at reducing the society’s suffering.

Some of the values of compassionate companies are integrity, responsibility towards the stakeholders, freedom, Community Social Responsibility (CSR), animal rights protection, among others (Bejou 2011).

CSR is the obligation of businesses to offer social, legal and economic support and development to the environment and society. It can also be referred to as ethical contribution towards economic development (Van Beurden & Gossling 2008). According to annual reports of research done in 2009, the following are examples of the compassionate companies:

Ford Motor Company. This is an award winning company which has created a Food Pantry project that funds food banks across the nation. Additionally, the company’s community service enables its employees to participate in charity works across the globe. For example, in 2009, the company’s employees voluntarily contributed to community service in 44 countries globally (Bejou 2011).

Pepsi Company. The company practices compassion by ensuring good governance towards its investors. Additionally, the company is committed towards providing quality and healthy products to consumers as well as educating consumers about its products and nutrition.

It is also at the forefront in protecting human rights and natural resources. The company’s employees enjoy ethical working relationships, empowerment and diversity. Pepsi is also a major contributor to the society. For example, it has contributed funds to help earthquake victims in Chile, Pakistan, China and Haiti. Additionally, it has helped the tsunami victims in Southeast Asia (Bejou 2011).

Acropostale Incorporation. The company’s value of integrity enables it to uplift the society’s living standards. For example, during holidays, it offers gifts to hospitalised children, collects and distributes clothes to earthquake victims and the homeless (Bejou 2011). The company also offers support to flood and famine victims.

Green Mountain Coffee Roasters Incorporation (GMCR). The company is known for its contribution to environmental conservation, support to the community, its sustainable products and healthy working conditions (Bejou 2011).

Target. From 1946, the company has been giving 5% of its income to the community members. Additionally, the company contributes towards environmental conservation. For example, it uses LED (light-emitting diode) displays for lighting. The company is also involved in security enhancement, disaster alleviation and renovation of school programs (Bejou 2011).

From the above analysis, it is clear that corporations should be responsible for the environment and the community. Therefore, companies should learn that even though profits are part of the organization’s goals, ethics, vision and compassion are the most important goals; profit maximization should not be their main aim.

Corporate Social Responsibility (CSR) has the following characteristics. It is an existing and old idea (it is not new) which portrays the business’s willingness to do good; and its nature and scope are uncertain. Therefore, the CSR that a company conducts depends on upcoming societal needs.

Some of the advocates of CSR are the International Business Forum (IBLF), the World Business Council for Sustainable Development (WBCSD), governmental and non-governmental organizations. Calls towards CSR have improved over the years and have become more urgent, specific and widely expressed.

The urgency comes from increased business criticism and terrorist threats and attacks. For example, the terrorist attack on the U.S. in 2001 increased the urgency to raise CSR in order to reduce the support that the terrorist groups obtained from the society (Pfeffer 1998, p. 100).

For example, in 2001, a call by Oxfam campaigners for GSK to donate drug revenues towards a global health fund suggests that companies’ priorities should be to provide health to public rather than to increase shareholders’ wealth. Wide spread CSR stems from businesses which have changed the aim of CSR from corporate philanthropy to society’s needs. This has made even the small companies to take part in CSR.

CSR has various benefits. For example, it led to improved living standards of many people during the capitalism era. Additionally, it has enabled the modern companies to avoid legal sanctions. It has also benefited companies such as the Starbucks and its employees because it brings efficiency and employee benefits.

As a result, of CSR pressure, boycotts and reputational risk on socially irresponsible companies has increased over time. This has exposed the corporate abuses on the society. For example, the European Boycott of Shell in 1995 over sea disposal of oil exposed Shell resulting to 50% fall in sales.

However, companies that have practised CSR have much to benefit. For example, consumer expenditure and CSR premiums have increased. Therefore, businesses are found to fear reputational risk and have started to pay greater attention to CSR.

This has made CSR an unavoidable but strategic approach especially among the mining industries (Smith, 2003). Businesses should aim at improving the society’s welfare while at the same time maximizing the profits.

It is also important to determine the relationship between Corporate Social performance (CSP) and Corporate Financial Performance (CFP) as well as the factors that affect their relationship. There are three principles of CSR. These are the principles of legitimacy, public responsibility and managerial discretion.

In order to make CSR to work Corporate Social Performance (CSP) is used. This is because CSR is not a measurable factor while CSP is convertible in to measurable factors or variables. Therefore, the following results are obtained by measuring the relationship between CSP and CFP (Corporate Financial Responsibility).

Studies have found that there are positive, negative and non-significant relationships between CSP and CFP. For example, two researchers investigated the role of the environment in a CSR versus firm performance relationship. The results revealed a positive relationship.

On the other hand, a study to determine if CSR has effect on a firm’s financial value also revealed a positive relationship. Some of the studies that have shown positive but non-significant relationships are studies on availability and profitability of slack resources and against corporate philanthropy (Dalai 1998, p. 210).

The study of the perception that the stock holders have on the effects that CSR has on firm value revealed a negative relationship. The studies have a common finding; 23 studies (68%) revealed a positive relationship, six studies (26%) revealed no significant relationship while two studies (6%) revealed negative relationships between CSP and CFP.

Firm size and industry are some of the factors that were investigated in order to determine the influence on the relationship between CSP and CFP. The results of this research show that firm size should determine the level of social responsibility. Therefore, it should be considered when conducting future research.

The industry also affects the relationship between CSP and CFP. Finally, CSP and CFP were found to have a positive relationship (Van Beurden and Gossling 2008). The above findings reveal that businesses should be socially responsible as they achieve their financial goals.

According to Milton Friedman, the sole purpose of businesses is to maximize profits in addition to observing the social and legal rights of the society. Therefore, researchers feel that Friedman had set very high standards for business responsibility.

He also wrote that the corporate executives have roles or responsibilities towards the company owners. The company owners ate the shareholders. Some of these responsibilities would be to maximise profits or shareholder’s investments and to act according to the society’s rules and customs.

Therefore, the executives should respect the rights and the desires of the shareholders. They should not only aim at increasing profits, but they should also consider non-monetary issues during decision making. For example, Friedman was a champion of charitable contributions towards the community.

This is despite the financial effect that such contributions would have on the company’s profitability. Friedman was also aware of the social responsibility of businesses. Therefore, he asserted that even though businesses should aim at making profits they should do so while conforming to the society’s rules.

This means that businesses should weigh the social and legal impact of a profit making activity before engaging in it. Additionally, Friedman stated that a free society should make decisions based on political and market mechanisms. The political mechanism is a shared responsibility between the politicians who make laws and the voters that offer feedback through elections.

On the other hand, the market mechanism offers desirable goods to the consumers while the stockholders reinvest their earnings and savings back in to the business. Therefore, through the market mechanism, resources are allocated in order to complement the provisions of the political mechanism.

Friedman has shown that businesses should make profits in order to obtain enough funds to engage in community development activities and projects. Although some writers viewed Friedman’s studies to be entirely based on profit making, there are some underlying social and legal responsibilities that he pointed out in his book (Cosans 2008).

Businesses also aim at providing social investment while at the same time offering profit maximization. This is as a result of altruistic and egoistic motivations. According to the rational behaviour theory, the altruistic motivation is realised by consumption of other people’s products as well one’s own consumption (Craig 2003).

On the other hand, egoistic motivation is realised through one’s own consumption. Studies have shown that altruists and self- interested parties are consistent with utility maximization. For example, if presented with equal incomes, altruistic persons may be more resourceful and may get greater utility than their egoistic counterparts. The theory of the firm altruism is seen in social and corporate responsibility.

Therefore, business managers should aim at striking a balance between altruistic and egoistic ambitions. For instance, according to Friedman, corporations should maximize the shareholders’ wealth while at the same time observing legal requirements. Firms that practice altruism are said to face competitive threats as they aim at attaining the society’s expectations.

This can lead to reduced market share as a result of engaging in the so called ‘wasteful’ activities. Additionally, businesses risk being rendered less competitive resulting to bankruptcy or receivership. Studies have shown that there is a challenge of achieving profit maximization while at the same time providing social responsibility to the society. Therefore, there must be a trade-off between the two goals.

Companies that concurrently undertake both goals can undertake less expensive projects. It is important to note that there are benefits that businesses realise by engaging in social responsibility. For example, businesses can benefit from improved sales, reduced costs of production and improved employee commitment.

The main aim of the egoist companies is profit maximization. In order to attain this goal these firms obtain resources and capital from the society. As a result, these companies cause environmental pollution among other negative effects to the society. Therefore, they face various challenges.

For example, they face sanctions and heavy taxes from the government and other environmental activists. Additionally, they face fines or shut down. As a result, these firms incur heavy financial costs and reduced profits.

Businesses should realise that profit maximization and social responsibility have their advantages and disadvantages. Therefore, they should determine which goals are much beneficial to the business as well as the society (Husted & Salazar 2006).

Businesses should also aim at achieving ethical practice. Ethics refers to established code of conducts and expected behaviour. It involves values, morals and cultural practices. A business is said to be ethical if it adheres to the recognized standards of business practice.

Some of these ethical practices are social responsibility, environmental conservation and employee welfare (Viscusi 1995, p. 75). Ethical behaviour faces challenges from the critics of capitalism and the Marxists who disagree with the ethical business responsibilities.

On the other hand, a business is said to be unethical if it violates the set business standards. Examples of unethical business practices include failure to pay the suppliers and provision of poor quality consumer goods and services.

Critics of capitalism and the Marxists dismiss these responsibilities and argue that the capitalistic businesses are greedy and unethical (Shaw 2008). In order to achieve ethical behaviour, firms can use a free-market model (Wilcke 2004).

In this essay, I have argued that businesses have more than one goal. For example, they aim at maximizing profits, offering social responsibility to the society, providing growth and development and ethical responsibility. These goals have merits and demerits to the business.

Therefore, businesses should strike a balance and decide the goals that they want to achieve. Businesses that are socially irresponsible, unethical, unlawful and disrespectful to the society’s needs face various challenges. Some of them are economic sanctions and law suits.

Additionally, these companies face reduced sales as the society shy away from their products. Eventually, these businesses lose public trust and, which affects their profitability. However, these businesses take pride in reduced costs that relate to social responsibility.

This is because they engage in little social responsibility activities and projects. On the contrary, ethical, lawful and socially responsible businesses receive improved reputation which leads to improved sales and growth. This is because the society trusts these firms’ products and services. However, socially responsible businesses face challenges such as increased operating and financial costs.

These costs can affect the profitability of the socially responsible firms. Businesses should learn that even though achieving both profit maximization and social responsibility is costly, it results in a wide range of benefits to both the business and society. Given the many benefits associated with social responsibility, the main goal of businesses should not be to increase the wealth of the shareholders and owners.

Ahlstrom, D 2010, ‘Innovation and Growth: How Business Contributes to Society’, Academy of Management Perspectives , vol. 24, no. 3, pp. 10-23.

Bejou, D 2011, ‘Compassion as the New Philosophy of Business’, Journal of Relationship Marketing , vol. 10, pp. 1-6.

Cosans, C 2009, ‘Does Milton Friedman Support a Vigorous Business Ethics?’, Journal of Business Ethics , vol. 87, no. 3, pp. 391-399.

Craig Smith, N 2003, ‘Corporate Social Responsibility: Whether or How?’, California Management Review , vol. 45 no. 4, pp. 52-76.

Dalai, L 1998, The art of happiness , Riverhead Books, New York.

Henry, M 1983, ‘The Case for Corporate Social Responsibility’, The Journal of Business Strategy , vol. 4 no. 2, pp. 3-15.

Husted, BW & Salazar, J 2006, ‘Taking Friedman Seriously: Maximising Profits and Social Performance’, Journal of Management Studies , vol. 43 no. 1, pp. 75-91.

Pfeffer, J 1998, The human equation: Building profits by putting people first , Harvard Business School Press, Boston.

Shaw, W 2009, ‘Marxism, Business Ethics and Corporate Social Responsibility’, Journal of Business Ethics , vol. 84, no. 4, pp. 565-576.

Van Beurden, P & Gossling, T 2008, ‘The Worth of Values – A Literature Review on the Relation Between Corporate Social and Financial Performance’, Journal of Business Ethics , vol. 82, no. 2, pp. 407-424.

Viscusi, WK 1995, Fatal tradeoffs: Public and private responsibilities for risk, Oxford University Press, New York.

Wilcke, RW 2004, ‘An Appropriate Ethical Model for Business and a Critique of Milton Friedman’s Thesis’ , The Independent Review , vol. 9 no. 2, pp. 187-209. Customer Inserts His/Her Name Customer Inserts ID

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Business Essay Examples

13 Business Essay Examples for Students

14 min read

Published on: May 1, 2023

Last updated on: Jan 30, 2024

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Are you struggling to figure out the structure, research, or data required to make your essay stand out? Or frustrated by the lack of inspiration and ideas for your essay?

But don't give up yet! We have a powerful solution that will make your essay writing a breeze. Our list of business essay examples is here to help! 

We have compiled expertly written business essay examples that will illustrate how to write a striking business essay.

With our examples, you'll be able to see how to structure your essay and generate creative ideas for your topic. And our tips will help you make the most of these examples.

So, let's dive in and get ready to learn!

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What is a Business Essay?

A business essay is a type of academic writing that focuses on business-related topics and issues. These essays can cover a wide range of topics such as marketing, finance, management, entrepreneurship, and more.

The importance of business essay lies in presenting a well-researched and informed analysis. To do this effectively, writers need to conduct extensive research and analysis on the topic at hand.

Referring to examples of business essays can help you gain insight into the structure, tone, and content of a well-written essay.

Business Essay Examples For Students

Here is a list of business writing examples

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Short Essay About Business

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Types of Business Essay with Examples

When it comes to business essay writing, there are several different types that you might encounter. 

Here's a brief overview of each type, including their characteristics and an example of each.

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Case Studies

A case study is an in-depth analysis of a specific business situation or problem. It involves extensive research and data analysis to provide recommendations.

Case studies often showcase the application of theory to real-world business scenarios.

Research Papers

Research papers involve a more academic approach to business writing. They typically require an extensive literature review, data analysis, and original research. 

Business research papers aim to contribute new knowledge to the field of business. These often involve a hypothesis or research question.

Argumentative Essays

Argumentative business essays aim to persuade the reader to adopt a particular point of view or take a specific action. They present an argument and use evidence and logic to support their claims. 

Argumentative essays can address various business topics such as management practices, ethical issues, or market trends.

White Papers

A white paper is a document that provides a detailed explanation of a particular issue or problem, often with recommendations or solutions. 

White papers are typically used to educate stakeholders about a specific topic. These are often used in the business-to-business (B2B) context.

Comparative Essays 

Comparative business essays compare and contrast two or more topics or ideas. They typically analyze the similarities and differences between the topics to evaluate their pros and cons. 

Comparative essays can focus on various aspects such as products, companies, markets, or strategies.

How to Structure Your Business Essays

As you begin writing your business essay, it's important to structure it in a clear and organized way. 

Here's a step-by-step guide with business essay samples to help you do just that:

Executive Summary

The executive summary is a brief overview of your entire essay. It should summarize your main points and highlight your recommendations. 

This section should be written after completing the essay, as it gives a clear picture of what the essay covers. 

Here is how you start a business essay sample:

Introduction

The introduction sets the stage for the rest of the essay. It should introduce the topic, provide background information, and explain the purpose of the essay. 

Here is a business essay introduction example:

Industry Analysis

In this section, you'll conduct a thorough analysis of the industry in which the business operates. You should examine factors such as competition, market trends, and customer behavior. 

Here is a sample industry analysis

Key Issues or Problems

This section should identify the main issues or problems faced by the business. You should provide evidence to support your claims and analyze the impact of these issues. 

Here is an example paragraph:

Solutions or Recommendation

Here, you'll provide solutions or recommendations to address the issues identified in the previous section. Your solutions should be well-supported and feasible. 

For instance:

Implementation Plan

For this part, you'll outline a plan for implementing the solutions or recommendations you've proposed. This is sort of a description of the business model you suggest. 

This section should be detailed and include specific action steps. 

For example:

Finally, you'll wrap up your essay by summarizing your main points and reiterating your recommendations. 

This section should be clear, concise, and impactful. 

By following this structure, your business essay will be well-organized, coherent, and easy to follow for your readers.

Tips for Using Business Essay Examples Effectively

Now that you have quite a few business essay examples at hand, you should know how to use them effectively:

• Use them as a guide, not a template : While it's great to learn from examples, you should never copy them outright. Instead, use them as a starting point for your own research and writing.
• Analyze the strengths and weaknesses of the essay : Take note of what works well in the example essay, as well as any areas that could be improved. This will help you understand how to make your own essay even better.
• Use them to inform your own research and writing : Pay attention to the research methods, sources, and evidence used in the example essay. This can give you ideas for your own research and help you strengthen your arguments.
• Avoid plagiarism and ensure proper citation: Whenever you use ideas or information from an example, make sure to cite your sources. This will help you avoid plagiarism and maintain academic integrity.

You now have a plenty of business essay examples on different topics to help you get started!

By following our tips and studying the sample essays, you can confidently write your own essays that are clear, concise, and impactful. 

However, if you still find yourself struggling with your business essays, just reach out to our professional business essay writing service . 

We have the best online essay writing service and are ready to provide you a high-quality business. Our writing service has subject specialist writers who can tackle any business essay topic.  

So why wait? Contact us today and let our AI essay writer take your business essays to the next level!

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Business Goals Essays

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6 Common Leadership Styles — and How to Decide Which to Use When

• Rebecca Knight

Being a great leader means recognizing that different circumstances call for different approaches.

Research suggests that the most effective leaders adapt their style to different circumstances — be it a change in setting, a shift in organizational dynamics, or a turn in the business cycle. But what if you feel like you’re not equipped to take on a new and different leadership style — let alone more than one? In this article, the author outlines the six leadership styles Daniel Goleman first introduced in his 2000 HBR article, “Leadership That Gets Results,” and explains when to use each one. The good news is that personality is not destiny. Even if you’re naturally introverted or you tend to be driven by data and analysis rather than emotion, you can still learn how to adapt different leadership styles to organize, motivate, and direct your team.

Much has been written about common leadership styles and how to identify the right style for you, whether it’s transactional or transformational, bureaucratic or laissez-faire. But according to Daniel Goleman, a psychologist best known for his work on emotional intelligence, “Being a great leader means recognizing that different circumstances may call for different approaches.”

• RK Rebecca Knight is a journalist who writes about all things related to the changing nature of careers and the workplace. Her essays and reported stories have been featured in The Boston Globe, Business Insider, The New York Times, BBC, and The Christian Science Monitor. She was shortlisted as a Reuters Institute Fellow at Oxford University in 2023. Earlier in her career, she spent a decade as an editor and reporter at the Financial Times in New York, London, and Boston.

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NPR in Turmoil After It Is Accused of Liberal Bias

An essay from an editor at the broadcaster has generated a firestorm of criticism about the network on social media, especially among conservatives.

By Benjamin Mullin and Katie Robertson

NPR is facing both internal tumult and a fusillade of attacks by prominent conservatives this week after a senior editor publicly claimed the broadcaster had allowed liberal bias to affect its coverage, risking its trust with audiences.

Uri Berliner, a senior business editor who has worked at NPR for 25 years, wrote in an essay published Tuesday by The Free Press, a popular Substack publication, that “people at every level of NPR have comfortably coalesced around the progressive worldview.”

Mr. Berliner, a Peabody Award-winning journalist, castigated NPR for what he said was a litany of journalistic missteps around coverage of several major news events, including the origins of Covid-19 and the war in Gaza. He also said the internal culture at NPR had placed race and identity as “paramount in nearly every aspect of the workplace.”

Mr. Berliner’s essay has ignited a firestorm of criticism of NPR on social media, especially among conservatives who have long accused the network of political bias in its reporting. Former President Donald J. Trump took to his social media platform, Truth Social, to argue that NPR’s government funding should be rescinded, an argument he has made in the past.

NPR has forcefully pushed back on Mr. Berliner’s accusations and the criticism.

“We’re proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories,” Edith Chapin, the organization’s editor in chief, said in an email to staff on Tuesday. “We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world.” Some other NPR journalists also criticized the essay publicly, including Eric Deggans, its TV critic, who faulted Mr. Berliner for not giving NPR an opportunity to comment on the piece.

In an interview on Thursday, Mr. Berliner expressed no regrets about publishing the essay, saying he loved NPR and hoped to make it better by airing criticisms that have gone unheeded by leaders for years. He called NPR a “national trust” that people rely on for fair reporting and superb storytelling.

“I decided to go out and publish it in hopes that something would change, and that we get a broader conversation going about how the news is covered,” Mr. Berliner said.

He said he had not been disciplined by managers, though he said he had received a note from his supervisor reminding him that NPR requires employees to clear speaking appearances and media requests with standards and media relations. He said he didn’t run his remarks to The New York Times by network spokespeople.

When the hosts of NPR’s biggest shows, including “Morning Edition” and “All Things Considered,” convened on Wednesday afternoon for a long-scheduled meet-and-greet with the network’s new chief executive, Katherine Maher , conversation soon turned to Mr. Berliner’s essay, according to two people with knowledge of the meeting. During the lunch, Ms. Chapin told the hosts that she didn’t want Mr. Berliner to become a “martyr,” the people said.

Mr. Berliner’s essay also sent critical Slack messages whizzing through some of the same employee affinity groups focused on racial and sexual identity that he cited in his essay. In one group, several staff members disputed Mr. Berliner’s points about a lack of ideological diversity and said efforts to recruit more people of color would make NPR’s journalism better.

On Wednesday, staff members from “Morning Edition” convened to discuss the fallout from Mr. Berliner’s essay. During the meeting, an NPR producer took issue with Mr. Berliner’s argument for why NPR’s listenership has fallen off, describing a variety of factors that have contributed to the change.

Mr. Berliner’s remarks prompted vehement pushback from several news executives. Tony Cavin, NPR’s managing editor of standards and practices, said in an interview that he rejected all of Mr. Berliner’s claims of unfairness, adding that his remarks would probably make it harder for NPR journalists to do their jobs.

“The next time one of our people calls up a Republican congressman or something and tries to get an answer from them, they may well say, ‘Oh, I read these stories, you guys aren’t fair, so I’m not going to talk to you,’” Mr. Cavin said.

Some journalists have defended Mr. Berliner’s essay. Jeffrey A. Dvorkin, NPR’s former ombudsman, said Mr. Berliner was “not wrong” on social media. Chuck Holmes, a former managing editor at NPR, called Mr. Berliner’s essay “brave” on Facebook.

Mr. Berliner’s criticism was the latest salvo within NPR, which is no stranger to internal division. In October, Mr. Berliner took part in a lengthy debate over whether NPR should defer to language proposed by the Arab and Middle Eastern Journalists Association while covering the conflict in Gaza.

“We don’t need to rely on an advocacy group’s guidance,” Mr. Berliner wrote, according to a copy of the email exchange viewed by The Times. “Our job is to seek out the facts and report them.” The debate didn’t change NPR’s language guidance, which is made by editors who weren’t part of the discussion. And in a statement on Thursday, the Arab and Middle Eastern Journalists Association said it is a professional association for journalists, not a political advocacy group.

Mr. Berliner’s public criticism has highlighted broader concerns within NPR about the public broadcaster’s mission amid continued financial struggles. Last year, NPR cut 10 percent of its staff and canceled four podcasts, including the popular “Invisibilia,” as it tried to make up for a $30 million budget shortfall. Listeners have drifted away from traditional radio to podcasts, and the advertising market has been unsteady.

In his essay, Mr. Berliner laid some of the blame at the feet of NPR’s former chief executive, John Lansing, who said he was retiring at the end of last year after four years in the role. He was replaced by Ms. Maher, who started on March 25.

During a meeting with employees in her first week, Ms. Maher was asked what she thought about decisions to give a platform to political figures like Ronna McDaniel, the former Republican Party chair whose position as a political analyst at NBC News became untenable after an on-air revolt from hosts who criticized her efforts to undermine the 2020 election.

“I think that this conversation has been one that does not have an easy answer,” Ms. Maher responded.

Benjamin Mullin reports on the major companies behind news and entertainment. Contact Ben securely on Signal at +1 530-961-3223 or email at [email protected] . More about Benjamin Mullin

Katie Robertson covers the media industry for The Times. Email:  [email protected]   More about Katie Robertson

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An NPR editor who wrote a critical essay on the company has resigned after being suspended

FILE - The headquarters for National Public Radio (NPR) stands on North Capitol Street on April 15, 2013, in Washington. A National Public Radio editor who wrote an essay criticizing his employer for promoting liberal reviews resigned on Wednesday, April 17, 2024, a day after it was revealed that he had been suspended. (AP Photo/Charles Dharapak, File)

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NEW YORK (AP) — A National Public Radio editor who wrote an essay criticizing his employer for promoting liberal views resigned on Wednesday, attacking NPR’s new CEO on the way out.

Uri Berliner, a senior editor on NPR’s business desk, posted his resignation letter on X, formerly Twitter, a day after it was revealed that he had been suspended for five days for violating company rules about outside work done without permission.

“I cannot work in a newsroom where I am disparaged by a new CEO whose divisive views confirm the very problems” written about in his essay, Berliner said in his resignation letter.

Katherine Maher, a former tech executive appointed in January as NPR’s chief executive, has been criticized by conservative activists for social media messages that disparaged former President Donald Trump. The messages predated her hiring at NPR.

NPR’s public relations chief said the organization does not comment on individual personnel matters.

The suspension and subsequent resignation highlight the delicate balance that many U.S. news organizations and their editorial employees face. On one hand, as journalists striving to produce unbiased news, they’re not supposed to comment on contentious public issues; on the other, many journalists consider it their duty to critique their own organizations’ approaches to journalism when needed.

In his essay , written for the online Free Press site, Berliner said NPR is dominated by liberals and no longer has an open-minded spirit. He traced the change to coverage of Trump’s presidency.

“There’s an unspoken consensus about the stories we should pursue and how they should be framed,” he wrote. “It’s frictionless — one story after another about instances of supposed racism, transphobia, signs of the climate apocalypse, Israel doing something bad and the dire threat of Republican policies. It’s almost like an assembly line.”

He said he’d brought up his concerns internally and no changes had been made, making him “a visible wrong-thinker at a place I love.”

In the essay’s wake, NPR top editorial executive, Edith Chapin, said leadership strongly disagreed with Berliner’s assessment of the outlet’s journalism and the way it went about its work.

It’s not clear what Berliner was referring to when he talked about disparagement by Maher. In a lengthy memo to staff members last week, she wrote: “Asking a question about whether we’re living up to our mission should always be fair game: after all, journalism is nothing if not hard questions. Questioning whether our people are serving their mission with integrity, based on little more than the recognition of their identity, is profoundly disrespectful, hurtful and demeaning.”

Conservative activist Christopher Rufo revealed some of Maher’s past tweets after the essay was published. In one tweet, dated January 2018, Maher wrote that “Donald Trump is a racist.” A post just before the 2020 election pictured her in a Biden campaign hat.

In response, an NPR spokeswoman said Maher, years before she joined the radio network, was exercising her right to express herself. She is not involved in editorial decisions at NPR, the network said.

The issue is an example of what can happen when business executives, instead of journalists, are appointed to roles overseeing news organizations: they find themselves scrutinized for signs of bias in ways they hadn’t been before. Recently, NBC Universal News Group Chairman Cesar Conde has been criticized for service on paid corporate boards.

Maher is the former head of the Wikimedia Foundation. NPR’s own story about the 40-year-old executive’s appointment in January noted that she “has never worked directly in journalism or at a news organization.”

In his resignation letter, Berliner said that he did not support any efforts to strip NPR of public funding. “I respect the integrity of my colleagues and wish for NPR to thrive and do important journalism,” he wrote.

David Bauder writes about media for The Associated Press. Follow him at http://twitter.com/dbauder

NPR editor Uri Berliner resigns after essay accusing outlet of liberal bias

A senior business editor at National Public Radio has resigned after writing an essay for an online news site published last week accusing the outlet of a liberal bias in its coverage.

In a Wednesday post on X , Uri Berliner included a statement in what he said was his resignation letter to NPR President and CEO Katherine Maher.

"I am resigning from NPR, a great American institution where I have worked for 25 years," Berliner wrote in the post. "I don't support calls to defund NPR. I respect the integrity of my colleagues and wish for NPR to thrive and do important journalism. But I cannot work in a newsroom where I am disparaged by a new CEO whose divisive views confirm the very problems at NPR I cite in my Free Press essay."

On Friday, Berliner was suspended for five days without pay, NPR confirmed Tuesday , a week after his essay in the Free Press, an online news publication, where he argued the network had "lost America's trust" and allowed a "liberal bent" to influence its coverage, causing the outlet to steadily lose credibility with audiences.

Berliner's essay also angered many of his colleagues and exposed Maher, who started as NPR's CEO in March, to a string of attacks from conservatives over her past social media posts.

Dig deeper: NPR suspends senior editor Uri Berliner after essay accusing outlet of liberal bias

NPR reported that the essay reignited the criticism that many prominent conservatives have long leveled against NPR and prompted newsroom leadership to implement monthly internal reviews of the network's coverage.

Neither NPR nor Maher have not yet publicly responded to Berliner's resignation, but Maher refuted his claims in a statement Monday to NPR.

"In America everyone is entitled to free speech as a private citizen," Maher said. "What matters is NPR's work and my commitment as its CEO: public service, editorial independence, and the mission to serve all of the American public. NPR is independent, beholden to no party, and without commercial interests."

Contributing: Eric Lagatta, USA TODAY.

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NPR defends its journalism after senior editor says it has lost the public's trust

David Folkenflik

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust. Saul Loeb/AFP via Getty Images hide caption

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust.

NPR's top news executive defended its journalism and its commitment to reflecting a diverse array of views on Tuesday after a senior NPR editor wrote a broad critique of how the network has covered some of the most important stories of the age.

"An open-minded spirit no longer exists within NPR, and now, predictably, we don't have an audience that reflects America," writes Uri Berliner.

A strategic emphasis on diversity and inclusion on the basis of race, ethnicity and sexual orientation, promoted by NPR's former CEO, John Lansing, has fed "the absence of viewpoint diversity," Berliner writes.

NPR's chief news executive, Edith Chapin, wrote in a memo to staff Tuesday afternoon that she and the news leadership team strongly reject Berliner's assessment.

"We're proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories," she wrote. "We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world."

NPR names tech executive Katherine Maher to lead in turbulent era

She added, "None of our work is above scrutiny or critique. We must have vigorous discussions in the newsroom about how we serve the public as a whole."

A spokesperson for NPR said Chapin, who also serves as the network's chief content officer, would have no further comment.

Praised by NPR's critics

Berliner is a senior editor on NPR's Business Desk. (Disclosure: I, too, am part of the Business Desk, and Berliner has edited many of my past stories. He did not see any version of this article or participate in its preparation before it was posted publicly.)

Berliner's essay , titled "I've Been at NPR for 25 years. Here's How We Lost America's Trust," was published by The Free Press, a website that has welcomed journalists who have concluded that mainstream news outlets have become reflexively liberal.

Berliner writes that as a Subaru-driving, Sarah Lawrence College graduate who "was raised by a lesbian peace activist mother ," he fits the mold of a loyal NPR fan.

Yet Berliner says NPR's news coverage has fallen short on some of the most controversial stories of recent years, from the question of whether former President Donald Trump colluded with Russia in the 2016 election, to the origins of the virus that causes COVID-19, to the significance and provenance of emails leaked from a laptop owned by Hunter Biden weeks before the 2020 election. In addition, he blasted NPR's coverage of the Israel-Hamas conflict.

On each of these stories, Berliner asserts, NPR has suffered from groupthink due to too little diversity of viewpoints in the newsroom.

The essay ricocheted Tuesday around conservative media , with some labeling Berliner a whistleblower . Others picked it up on social media, including Elon Musk, who has lambasted NPR for leaving his social media site, X. (Musk emailed another NPR reporter a link to Berliner's article with a gibe that the reporter was a "quisling" — a World War II reference to someone who collaborates with the enemy.)

When asked for further comment late Tuesday, Berliner declined, saying the essay spoke for itself.

The arguments he raises — and counters — have percolated across U.S. newsrooms in recent years. The #MeToo sexual harassment scandals of 2016 and 2017 forced newsrooms to listen to and heed more junior colleagues. The social justice movement prompted by the killing of George Floyd in 2020 inspired a reckoning in many places. Newsroom leaders often appeared to stand on shaky ground.

Leaders at many newsrooms, including top editors at The New York Times and the Los Angeles Times , lost their jobs. Legendary Washington Post Executive Editor Martin Baron wrote in his memoir that he feared his bonds with the staff were "frayed beyond repair," especially over the degree of self-expression his journalists expected to exert on social media, before he decided to step down in early 2021.

Since then, Baron and others — including leaders of some of these newsrooms — have suggested that the pendulum has swung too far.

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New York Times publisher A.G. Sulzberger warned last year against journalists embracing a stance of what he calls "one-side-ism": "where journalists are demonstrating that they're on the side of the righteous."

"I really think that that can create blind spots and echo chambers," he said.

Internal arguments at The Times over the strength of its reporting on accusations that Hamas engaged in sexual assaults as part of a strategy for its Oct. 7 attack on Israel erupted publicly . The paper conducted an investigation to determine the source of a leak over a planned episode of the paper's podcast The Daily on the subject, which months later has not been released. The newsroom guild accused the paper of "targeted interrogation" of journalists of Middle Eastern descent.

Heated pushback in NPR's newsroom

Given Berliner's account of private conversations, several NPR journalists question whether they can now trust him with unguarded assessments about stories in real time. Others express frustration that he had not sought out comment in advance of publication. Berliner acknowledged to me that for this story, he did not seek NPR's approval to publish the piece, nor did he give the network advance notice.

Some of Berliner's NPR colleagues are responding heatedly. Fernando Alfonso, a senior supervising editor for digital news, wrote that he wholeheartedly rejected Berliner's critique of the coverage of the Israel-Hamas conflict, for which NPR's journalists, like their peers, periodically put themselves at risk.

Alfonso also took issue with Berliner's concern over the focus on diversity at NPR.

"As a person of color who has often worked in newsrooms with little to no people who look like me, the efforts NPR has made to diversify its workforce and its sources are unique and appropriate given the news industry's long-standing lack of diversity," Alfonso says. "These efforts should be celebrated and not denigrated as Uri has done."

After this story was first published, Berliner contested Alfonso's characterization, saying his criticism of NPR is about the lack of diversity of viewpoints, not its diversity itself.

"I never criticized NPR's priority of achieving a more diverse workforce in terms of race, ethnicity and sexual orientation. I have not 'denigrated' NPR's newsroom diversity goals," Berliner said. "That's wrong."

Questions of diversity

Under former CEO John Lansing, NPR made increasing diversity, both of its staff and its audience, its "North Star" mission. Berliner says in the essay that NPR failed to consider broader diversity of viewpoint, noting, "In D.C., where NPR is headquartered and many of us live, I found 87 registered Democrats working in editorial positions and zero Republicans."

Berliner cited audience estimates that suggested a concurrent falloff in listening by Republicans. (The number of people listening to NPR broadcasts and terrestrial radio broadly has declined since the start of the pandemic.)

Former NPR vice president for news and ombudsman Jeffrey Dvorkin tweeted , "I know Uri. He's not wrong."

Others questioned Berliner's logic. "This probably gets causality somewhat backward," tweeted Semafor Washington editor Jordan Weissmann . "I'd guess that a lot of NPR listeners who voted for [Mitt] Romney have changed how they identify politically."

Similarly, Nieman Lab founder Joshua Benton suggested the rise of Trump alienated many NPR-appreciating Republicans from the GOP.

In recent years, NPR has greatly enhanced the percentage of people of color in its workforce and its executive ranks. Four out of 10 staffers are people of color; nearly half of NPR's leadership team identifies as Black, Asian or Latino.

"The philosophy is: Do you want to serve all of America and make sure it sounds like all of America, or not?" Lansing, who stepped down last month, says in response to Berliner's piece. "I'd welcome the argument against that."

"On radio, we were really lagging in our representation of an audience that makes us look like what America looks like today," Lansing says. The U.S. looks and sounds a lot different than it did in 1971, when NPR's first show was broadcast, Lansing says.

A network spokesperson says new NPR CEO Katherine Maher supports Chapin and her response to Berliner's critique.

The spokesperson says that Maher "believes that it's a healthy thing for a public service newsroom to engage in rigorous consideration of the needs of our audiences, including where we serve our mission well and where we can serve it better."

Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Deputy Business Editor Emily Kopp and Managing Editor Gerry Holmes. Under NPR's protocol for reporting on itself, no NPR corporate official or news executive reviewed this story before it was posted publicly.