effective speech delivery is quizlet

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14.4 Practicing for Successful Speech Delivery

Learning objectives.

• Explain why having a strong conversational quality is important for effective public speaking.
• Explain the importance of eye contact in public speaking.
• Define vocalics and differentiate among the different factors of vocalics.
• Explain effective physical manipulation during a speech.
• Understand how to practice effectively for good speech delivery.

Christian Pierret – Speech – CC BY 2.0.

There is no foolproof recipe for good delivery. Each of us is unique, and we each embody different experiences and interests. This means each person has an approach, or a style, that is effective for her or him. This further means that anxiety can accompany even the most carefully researched and interesting message. Even when we know our messages are strong and well-articulated on paper, it is difficult to know for sure that our presentation will also be good.

We are still obligated to do our best out of respect for the audience and their needs. Fortunately, there are some tools that can be helpful to you even the very first time you present a speech. You will continue developing your skills each time you put them to use and can experiment to find out which combination of delivery elements is most effective for you.

What Is Good Delivery?

The more you care about your topic, the greater your motivation to present it well. Good delivery is a process of presenting a clear, coherent message in an interesting way. Communication scholar Stephen E. Lucas tells us:

Good delivery…conveys the speaker’s ideas clearly, interestingly, and without distracting the audience. Most audiences prefer delivery that combines a certain degree of formality with the best attributes of good conversation—directness, spontaneity, animation, vocal and facial expressiveness, and a lively sense of communication (Lucas, 2009).

Many writers on the nonverbal aspects of delivery have cited the findings of psychologist Albert Mehrabian, asserting that the bulk of an audience’s understanding of your message is based on nonverbal communication. Specifically, Mehrabian is often credited with finding that when audiences decoded a speaker’s meaning, the speaker’s face conveyed 55 percent of the information, the vocalics conveyed 38 percent, and the words conveyed just 7 percent (Mehrabian, 1972). Although numerous scholars, including Mehrabian himself, have stated that his findings are often misinterpreted (Mitchell), scholars and speech instructors do agree that nonverbal communication and speech delivery are extremely important to effective public speaking.

In this section of the chapter, we will explain six elements of good delivery: conversational style, conversational quality, eye contact, vocalics, physical manipulation, and variety. And since delivery is only as good as the practice that goes into it, we conclude with some tips for effective use of your practice time.

Conversational Style

Conversational style is a speaker’s ability to sound expressive and to be perceived by the audience as natural. It’s a style that approaches the way you normally express yourself in a much smaller group than your classroom audience. This means that you want to avoid having your presentation come across as didactic or overly exaggerated. You might not feel natural while you’re using a conversational style, but for the sake of audience preference and receptiveness, you should do your best to appear natural. It might be helpful to remember that the two most important elements of the speech are the message and the audience. You are the conduit with the important role of putting the two together in an effective way. Your audience should be thinking about the message, not the delivery.

Stephen E. Lucas defines conversational quality as the idea that “no matter how many times a speech has been rehearsed, it still sounds spontaneous” [emphasis in original] (Lucas, 2009). No one wants to hear a speech that is so well rehearsed that it sounds fake or robotic. One of the hardest parts of public speaking is rehearsing to the point where it can appear to your audience that the thoughts are magically coming to you while you’re speaking, but in reality you’ve spent a great deal of time thinking through each idea. When you can sound conversational, people pay attention.

Eye Contact

Eye contact is a speaker’s ability to have visual contact with everyone in the audience. Your audience should feel that you’re speaking to them, not simply uttering main and supporting points. If you are new to public speaking, you may find it intimidating to look audience members in the eye, but if you think about speakers you have seen who did not maintain eye contact, you’ll realize why this aspect of speech delivery is important. Without eye contact, the audience begins to feel invisible and unimportant, as if the speaker is just speaking to hear her or his own voice. Eye contact lets your audience feel that your attention is on them, not solely on the cards in front of you.

Sustained eye contact with your audience is one of the most important tools toward effective delivery. O’Hair, Stewart, and Rubenstein note that eye contact is mandatory for speakers to establish a good relationship with an audience (O’Hair, Stewart, & Rubenstein, 2001). Whether a speaker is speaking before a group of five or five hundred, the appearance of eye contact is an important way to bring an audience into your speech.

Eye contact can be a powerful tool. It is not simply a sign of sincerity, a sign of being well prepared and knowledgeable, or a sign of confidence; it also has the power to convey meanings. Arthur Koch tells us that all facial expressions “can communicate a wide range of emotions, including sadness, compassion, concern, anger, annoyance, fear, joy, and happiness” (Koch, 2010).

If you find the gaze of your audience too intimidating, you might feel tempted to resort to “faking” eye contact with them by looking at the wall just above their heads or by sweeping your gaze around the room instead of making actual eye contact with individuals in your audience until it becomes easier to provide real contact. The problem with fake eye contact is that it tends to look mechanical. Another problem with fake attention is that you lose the opportunity to assess the audience’s understanding of your message. Still, fake eye contact is somewhat better than gripping your cards and staring at them and only occasionally glancing quickly and shallowly at the audience.

This is not to say that you may never look at your notecards. On the contrary, one of the skills in extemporaneous speaking is the ability to alternate one’s gaze between the audience and one’s notes. Rehearsing your presentation in front of a few friends should help you develop the ability to maintain eye contact with your audience while referring to your notes. When you are giving a speech that is well prepared and well rehearsed, you will only need to look at your notes occasionally. This is an ability that will develop even further with practice. Your public speaking course is your best chance to get that practice.

Effective Use of Vocalics

Vocalics , also known as paralanguage, is the subfield of nonverbal communication that examines how we use our voices to communicate orally. This means that you speak loudly enough for all audience members (even those in the back of the room) to hear you clearly, and that you enunciate clearly enough to be understood by all audience members (even those who may have a hearing impairment or who may be English-language learners). If you tend to be soft-spoken, you will need to practice using a louder volume level that may feel unnatural to you at first. For all speakers, good vocalic technique is best achieved by facing the audience with your chin up and your eyes away from your notecards and by setting your voice at a moderate speed. Effective use of vocalics also means that you make use of appropriate pitch, pauses, vocal variety, and correct pronunciation.

If you are an English-language learner and feel apprehensive about giving a speech in English, there are two things to remember: first, you can meet with a reference librarian to learn the correct pronunciations of any English words you are unsure of; and second, the fact that you have an accent means you speak more languages than most Americans, which is an accomplishment to be proud of.

If you are one of the many people with a stutter or other speech challenge, you undoubtedly already know that there are numerous techniques for reducing stuttering and improving speech fluency and that there is no one agreed-upon “cure.” The Academy Award–winning movie The King’s Speech did much to increase public awareness of what a person with a stutter goes through when it comes to public speaking. It also prompted some well-known individuals who stutter, such as television news reporter John Stossel, to go public about their stuttering (Stossel, 2011). If you have decided to study public speaking in spite of a speech challenge, we commend you for your efforts and encourage you to work with your speech instructor to make whatever adaptations work best for you.

Volume refers to the loudness or softness of a speaker’s voice. As mentioned, public speakers need to speak loudly enough to be heard by everyone in the audience. In addition, volume is often needed to overcome ambient noise, such as the hum of an air conditioner or the dull roar of traffic passing by. In addition, you can use volume strategically to emphasize the most important points in your speech. Select these points carefully; if you emphasize everything, nothing will seem important. You also want to be sure to adjust your volume to the physical setting of the presentation. If you are in a large auditorium and your audience is several yards away, you will need to speak louder. If you are in a smaller space, with the audience a few feet away, you want to avoid overwhelming your audience with shouting or speaking too loudly.

Rate is the speed at which a person speaks. To keep your speech delivery interesting, your rate should vary. If you are speaking extemporaneously, your rate will naturally fluctuate. If you’re reading, your delivery is less likely to vary. Because rate is an important tool in enhancing the meanings in your speech, you do not want to give a monotone drone or a rapid “machine-gun” style delivery. Your rate should be appropriate for your topic and your points. A rapid, lively rate can communicate such meanings as enthusiasm, urgency, or humor. A slower, moderated rate can convey respect, seriousness, or careful reasoning. By varying rapid and slower rates within a single speech, you can emphasize your main points and keep your audience interested.

Pitch refers to the highness or lowness of a speaker’s voice. Some speakers have deep voices and others have high voices. As with one’s singing voice range, the pitch of one’s speaking voice is determined to a large extent by physiology (specifically, the length of one’s vocal folds, or cords, and the size of one’s vocal tract). We all have a normal speaking pitch where our voice is naturally settled, the pitch where we are most comfortable speaking, and most teachers advise speaking at the pitch that feels natural to you.

While our voices may be generally comfortable at a specific pitch level, we all have the ability to modulate, or move, our pitch up or down. In fact, we do this all the time. When we change the pitch of our voices, we are using inflections . Just as you can use volume strategically, you can also use pitch inflections to make your delivery more interesting and emphatic. If you ordinarily speak with a soprano voice, you may want to drop your voice to a slightly lower range to call attention to a particular point. How we use inflections can even change the entire meaning of what we are saying. For example, try saying the sentence “I love public speaking” with a higher pitch on one of the words—first raise the pitch on “I,” then say it again with the pitch raised on “love,” and so on. “ I love public speaking” conveys a different meaning from “I love public speaking,” doesn’t it?

There are some speakers who don’t change their pitch at all while speaking, which is called monotone . While very few people are completely monotone, some speakers slip into monotone patterns because of nerves. One way to ascertain whether you sound monotone is to record your voice and see how you sound. If you notice that your voice doesn’t fluctuate very much, you will need to be intentional in altering your pitch to ensure that the emphasis of your speech isn’t completely lost on your audience.

Finally, resist the habit of pitching your voice “up” at the ends of sentences. It makes them sound like questions instead of statements. This habit can be disorienting and distracting, interfering with the audience’s ability to focus entirely on the message. The speaker sounds uncertain or sounds as though he or she is seeking the understanding or approval of the listener. It hurts the speaker’s credibility and it needs to be avoided.

The effective use of pitch is one of the keys to an interesting delivery that will hold your audience’s attention.

Pauses are brief breaks in a speaker’s delivery that can show emphasis and enhance the clarity of a message. In terms of timing, the effective use of pauses is one of the most important skills to develop. Some speakers become uncomfortable very quickly with the “dead air” that the pause causes. And if the speaker is uncomfortable, the discomfort can transmit itself to the audience. That doesn’t mean you should avoid using pauses; your ability to use them confidently will increase with practice. Some of the best comedians use the well-timed pause to powerful and hilarious effect. Although your speech will not be a comedy routine, pauses are still useful for emphasis, especially when combined with a lowered pitch and rate to emphasize the important point you do not want your audience to miss.

Vocal Variety

Vocal variety has to do with changes in the vocalics we have just discussed: volume, pitch, rate, and pauses. No one wants to hear the same volume, pitch, rate, or use of pauses over and over again in a speech. Your audience should never be able to detect that you’re about to slow down or your voice is going to get deeper because you’re making an important point. When you think about how you sound in a normal conversation, your use of volume, pitch, rate, and pauses are all done spontaneously. If you try to overrehearse your vocalics, your speech will end up sounding artificial. Vocal variety should flow naturally from your wish to speak with expression. In that way, it will animate your speech and invite your listeners to understand your topic the way you do.

Pronunciation

The last major category related to vocalics is pronunciation , or the conventional patterns of speech used to form a word. Word pronunciation is important for two reasons: first, mispronouncing a word your audience is familiar with will harm your credibility as a speaker; and second, mispronouncing a word they are unfamiliar with can confuse and even misinform them. If there is any possibility at all that you don’t know the correct pronunciation of a word, find out. Many online dictionaries, such as the Wiktionary ( http://wiktionary.org ), provide free sound files illustrating the pronunciation of words.

Many have commented on the mispronunciation of words such as “nuclear” and “cavalry” by highly educated public speakers, including US presidents. There have been classroom examples as well. For instance, a student giving a speech on the Greek philosopher Socrates mispronounced his name at least eight times during her speech. This mispronunciation created a situation of great awkwardness and anxiety for the audience. Everyone felt embarrassed and the teacher, opting not to humiliate the student in front of the class, could not say anything out loud, instead providing a private written comment at the end of class.

One important aspect of pronunciation is articulation , or the ability to clearly pronounce each of a succession of syllables used to make up a word. Some people have difficulty articulating because of physiological problems that can be treated by trained speech therapists, but other people have articulation problems because they come from a cultural milieu where a dialect other than standard American English is the norm. Speech therapists, who generally guide their clients toward standard American English, use the acronym SODA when helping people learn how to more effectively articulate: substitutions , omissions , distortions , and additions .

• Substitutions occur when a speaker replaces one consonant or vowel with another consonant ( water becomes wudda ; ask becomes ax ; mouth becomes mouf ).
• Omissions occur when a speaker drops a consonant or vowel within a word ( Internet becomes Innet ; mesmerized becomes memerized ; probably becomes prolly ).
• Distortions occur when a speaker articulates a word with nasal or slurring sounds ( pencil sounds like mencil ; precipitation sounds like persination ; second sounds like slecond ).
• Additions occur when a speaker adds consonants or vowels to words that are not there ( anyway becomes anyways ; athletic becomes athaletic ; black becomes buhlack ; interpret becomes interpretate ).

Another aspect of pronunciation in public speaking is avoiding the use of verbal surrogates or “filler” words used as placeholders for actual words (like er , um , uh , etc.). You might be able to get away with saying “um” as many as two or three times in your speech before it becomes distracting, but the same cannot be said of “like.” We know of a student who trained herself to avoid saying “like.” As soon as the first speech was assigned, she began wearing a rubber band on her left wrist. Each time she caught herself saying “like,” she snapped herself with the rubber band. It hurt. Very quickly, she found that she could stop inflicting the snap on herself, and she had successfully confronted an unprofessional verbal habit.

Effective Physical Manipulation

In addition to using our voices effectively, a key to effective public speaking is physical manipulation , or the use of the body to emphasize meanings or convey meanings during a speech. While we will not attempt to give an entire discourse on nonverbal communication, we will discuss a few basic aspects of physical manipulation: posture, body movement, facial expressions, and dress. These aspects add up to the overall physical dimension of your speech, which we call self-presentation.

“Stand up tall!” I’m sure we’ve all heard this statement from a parent or a teacher at some point in our lives. The fact is, posture is actually quite important. When you stand up straight, you communicate to your audience, without saying a word, that you hold a position of power and take your position seriously. If however, you are slouching, hunched over, or leaning on something, you could be perceived as ill prepared, anxious, lacking in credibility, or not serious about your responsibilities as a speaker. While speakers often assume more casual posture as a presentation continues (especially if it is a long one, such as a ninety-minute class lecture), it is always wise to start by standing up straight and putting your best foot forward. Remember, you only get one shot at making a first impression, and your body’s orientation is one of the first pieces of information audiences use to make that impression.

Body Movement

Unless you are stuck behind a podium because of the need to use a nonmovable microphone, you should never stand in one place during a speech. However, movement during a speech should also not resemble pacing. One of our authors once saw a speaker who would walk around a small table where her speaking notes were located. She would walk around the table once, toss her chalk twice, and then repeat the process. Instead of listening to what the speaker was saying, everyone became transfixed by her walk-and-chalk-toss pattern. As speakers, we must be mindful of how we go about moving while speaking. One common method for easily integrating some movement into your speech is to take a few steps any time you transition from one idea to the next. By only moving at transition points, not only do you help focus your audience’s attention on the transition from one idea to the next, but you also are able to increase your nonverbal immediacy by getting closer to different segments of your audience.

Body movement also includes gestures. These should be neither overdramatic nor subdued. At one extreme, arm-waving and fist-pounding will distract from your message and reduce your credibility. At the other extreme, refraining from the use of gestures is the waste of an opportunity to suggest emphasis, enthusiasm, or other personal connection with your topic.

There are many ways to use gestures. The most obvious are hand gestures, which should be used in moderation at carefully selected times in the speech. If you overuse gestures, they lose meaning. Many late-night comedy parodies of political leaders include patterned, overused gestures or other delivery habits associated with a particular speaker. However, the well-placed use of simple, natural gestures to indicate emphasis, direction, size is usually effective. Normally, a gesture with one hand is enough. Rather than trying to have a gesture for every sentence, use just a few well-planned gestures. It is often more effective to make a gesture and hold it for a few moments than to begin waving your hands and arms around in a series of gestures.

Finally, just as you should avoid pacing, you will also want to avoid other distracting movements when you are speaking. Many speakers have unconscious mannerisms such as twirling their hair, putting their hands in and out of their pockets, jingling their keys, licking their lips, or clicking a pen while speaking. As with other aspects of speech delivery, practicing in front of others will help you become conscious of such distractions and plan ways to avoid doing them.

Facial Expressions

Faces are amazing things and convey so much information. As speakers, we must be acutely aware of what our face looks like while speaking. While many of us do not look forward to seeing ourselves on videotape, often the only way you can critically evaluate what your face is doing while you are speaking is to watch a recording of your speech. If video is not available, you can practice speaking in front of a mirror.

There are two extremes you want to avoid: no facial expression and overanimated facial expressions. First, you do not want to have a completely blank face while speaking. Some people just do not show much emotion with their faces naturally, but this blankness is often increased when the speaker is nervous. Audiences will react negatively to the message of such a speaker because they will sense that something is amiss. If a speaker is talking about the joys of Disney World and his face doesn’t show any excitement, the audience is going to be turned off to the speaker and his message. On the other extreme end is the speaker whose face looks like that of an exaggerated cartoon character. Instead, your goal is to show a variety of appropriate facial expressions while speaking.

Like vocalics and gestures, facial expression can be used strategically to enhance meaning. A smile or pleasant facial expression is generally appropriate at the beginning of a speech to indicate your wish for a good transaction with your audience. However, you should not smile throughout a speech on drug addiction, poverty, or the oil spill in the Gulf of Mexico. An inappropriate smile creates confusion about your meaning and may make your audience feel uncomfortable. On the other hand, a serious scowl might look hostile or threatening to audience members and become a distraction from the message. If you keep the meaning of your speech foremost in your mind, you will more readily find the balance in facial expression.

Another common problem some new speakers have is showing only one expression. One of our coauthors competed in speech in college. After one of his speeches (about how people die on amusement park rides), one of his judges pulled him aside and informed him that his speech was “creepy.” Apparently, while speaking about death, our coauthor smiled the entire time. The incongruity between the speech on death and dying and the coauthor’s smile just left the judge a little creeped out. If you are excited in a part of your speech, you should show excitement on your face. On the other hand, if you are at a serious part of your speech, your facial expressions should be serious.

While there are no clear-cut guidelines for how you should dress for every speech you’ll give, dress is still a very important part of how others will perceive you (again, it’s all about the first impression). If you want to be taken seriously, you must present yourself seriously. While we do not advocate dressing up in a suit every time you give a speech, there are definitely times when wearing a suit is appropriate.

One general rule you can use for determining dress is the “step-above rule,” which states that you should dress one step above your audience. If your audience is going to be dressed casually in shorts and jeans, then wear nice casual clothing such as a pair of neatly pressed slacks and a collared shirt or blouse. If, however, your audience is going to be wearing “business casual” attire, then you should probably wear a sport coat, a dress, or a suit. The goal of the step-above rule is to establish yourself as someone to be taken seriously. On the other hand, if you dress two steps above your audience, you may put too much distance between yourself and your audience, coming across as overly formal or even arrogant.

Another general rule for dressing is to avoid distractions in your appearance. Overly tight or revealing garments, over-the-top hairstyles or makeup, jangling jewelry, or a display of tattoos and piercings can serve to draw your audience’s attention away from your speech. Remembering that your message is the most important aspect of your speech, keep that message in mind when you choose your clothing and accessories.

Self-Presentation

When you present your speech, you are also presenting yourself. Self-presentation, sometimes also referred to as poise or stage presence, is determined by how you look, how you stand, how you walk to the lectern, and how you use your voice and gestures. Your self-presentation can either enhance your message or detract from it. Worse, a poor self-presentation can turn a good, well-prepared speech into a forgettable waste of time. You want your self-presentation to support your credibility and improve the likelihood that the audience will listen with interest.

Your personal appearance should reflect the careful preparation of your speech. Your personal appearance is the first thing your audience will see, and from it, they will make inferences about the speech you’re about to present.

One of the biggest mistakes novice public speakers make is to use the same gesture over and over again during a speech. While you don’t want your gestures to look fake, you should be careful to include a variety of different nonverbal components while speaking. You should make sure that your face, body, and words are all working in conjunction with each other to support your message.

Practice Effectively

You might get away with presenting a hastily practiced speech, but the speech will not be as good as it could be. In order to develop your best speech delivery, you need to practice—and use your practice time effectively. Practicing does not mean reading over your notes, mentally running through your speech, or even speaking your speech aloud over and over. Instead, you need to practice with the goal of identifying the weaknesses in your delivery, improving upon them, and building good speech delivery habits.

When you practice your speech, place both your feet in full, firm contact with the floor to keep your body from swaying side to side. Some new public speakers find that they don’t know what to do with their hands during the speech. Your practice sessions should help you get comfortable. When you’re not gesturing, you can rest your free hand lightly on a lectern or simply allow it to hang at your side. Since this is not a familiar posture for most people, it might feel awkward, but in your practice sessions, you can begin getting used to it.

Seek Input from Others

Because we can’t see ourselves as others see us, one of the best ways to improve your delivery is to seek constructive criticism from others. This, of course, is an aspect of your public speaking course, as you will receive evaluations from your instructor and possibly from your fellow students. However, by practicing in front of others before it is time to present your speech, you can anticipate and correct problems so that you can receive a better evaluation when you give the speech “for real.”

Ask your practice observers to be honest about the aspects of your delivery that could be better. Sometimes students create study groups just for this purpose. When you create a study group of classroom peers, everyone has an understanding of the entire creative process, and their feedback will thus be more useful to you than the feedback you might get from someone who has never taken the course or given a speech.

If your practice observers seem reluctant to offer useful criticisms, ask questions. How was your eye contact? Could they hear you? Was your voice well modulated? Did you mispronounce any words? How was your posture? Were your gestures effective? Did you have any mannerisms that you should learn to avoid? Because peers are sometimes reluctant to say things that could sound critical, direct questions are often a useful way to help them speak up.

If you learn from these practice sessions that your voice tends to drop at the ends of sentences, make a conscious effort to support your voice as you conclude each main point. If you learn that you have a habit of clicking a pen, make sure you don’t have a pen with you when you speak or that you keep it in your pocket. If your practice observers mention that you tend to hide your hands in the sleeves of your shirt or jacket, next time wear short sleeves or roll your sleeves up before beginning your speech. If you learn through practice that you tend to sway or rock while you speak, you can consciously practice and build the habit of not swaying.

When it is your turn to give feedback to others in your group, assume that they are as interested in doing well as you are. Give feedback in the spirit of helping their speeches be as good as possible.

Use Audio and/or Video to Record Yourself

Technology has made it easier than ever to record yourself and others using the proliferation of electronic devices people are likely to own. Video, of course, allows you the advantage of being able to see yourself as others see you, while audio allows you to concentrate on the audible aspects of your delivery. As we mentioned earlier in the chapter, if neither video nor audio is available, you can always observe yourself by practicing your delivery in front of a mirror.

After you have recorded yourself, it may seem obvious that you should watch and listen to the recording. This can be intimidating, as you may fear that your performance anxiety will be so obvious that everyone will notice it in the recording. But students are often pleasantly surprised when they watch and listen to their recordings, as even students with very high anxiety may find out that they “come across” in a speech much better than they expected.

A recording can also be a very effective diagnostic device. Sometimes students believe they are making strong contact with their audiences, but their cards contain so many notes that they succumb to the temptation of reading. By finding out from the video that you misjudged your eye contact, you can be motivated to rewrite your notecards in a way that doesn’t provide the opportunity to do so much reading.

It is most likely that in viewing your recording, you will benefit from discovering your strengths and finding weak areas you can strengthen.

Good Delivery Is a Habit

Luckily, public speaking is an activity that, when done conscientiously, strengthens with practice. As you become aware of the areas where your delivery has room for improvement, you will begin developing a keen sense of what “works” and what audiences respond to.

It is advisable to practice out loud in front of other people several times, spreading your rehearsals out over several days. To do this kind of practice, of course, you need to have your speech be finalized well ahead of the date when you are going to give it. During these practice sessions, you can time your speech to make sure it lasts the appropriate length of time. A friend of ours was the second student on the program in an event where each student’s presentation was to last thirty to forty-five minutes. After the first student had been speaking for seventy-five minutes, the professor in charge asked, “Can we speed this up?” The student said yes, and proceeded to continue speaking for another seventy-five minutes before finally concluding his portion of the program. Although we might fault the professor for not “pulling the plug,” clearly the student had not timed his speech in advance.

Your practice sessions will also enable you to make adjustments to your notecards to make them more effective in supporting your contact with your audience. This kind of practice is not just a strategy for beginners; it is practiced by many highly placed public figures with extensive experience in public speaking.

Your public speaking course is one of the best opportunities you will have to manage your performance anxiety, build your confidence in speaking extemporaneously, develop your vocal skills, and become adept at self-presentation. The habits you can develop through targeted practice are to build continuously on your strengths and to challenge yourself to find new areas for improving your delivery. By taking advantage of these opportunities, you will gain the ability to present a speech effectively whenever you may be called upon to speak publicly.

Key Takeaways

• Conversational style is a speaker’s ability to sound expressive while being perceived by the audience as natural. Conversational quality is a speaker’s ability to prepare a speech and rehearse a speech but still sound spontaneous when delivering it.
• Eye contact helps capture and maintain an audience’s interest while contributing to the speaker’s credibility.
• Vocalics are the nonverbal components of the verbal message. There are six important vocalic components for a speaker to be aware of: volume (loudness or softness), pitch (highness or lowness), rate (fastness or slowness), pauses (use of breaks to add emphasis), vocal variety (use of a range of vocalic strategies), and pronunciation (using conventional patterns of speech formation).
• Physical manipulation is the use of one’s body to add meaning and emphasis to a speech. As such, excessive or nonexistent physical manipulation can detract from a speaker’s speech.
• Good delivery is a habit that is built through effective practice.
• Find a speech online and examine the speaker’s overall presentation. How good was the speaker’s delivery? Make a list of the aspects of delivery in this chapter and evaluate the speaker according to the list. In what areas might the speaker improve?
• Record a practice session of your speech. Write a self-critique, answering the following questions: What surprised you the most? What is an area of strength upon which you can build? What is one area for improvement?

Koch, A. (2010). Speaking with a purpose (8th ed.). Boston, MA: Allyn & Bacon, p. 233.

Lucas, S. E. (2009). The art of public speaking (9th ed.). Boston, MA: McGraw-Hill, p. 244.

Mehrabian, A. (1972). Nonverbal communication . Chicago, IL: Aldine-Atherton.

Mitchell, O. (n.d.). Mehrabian and nonverbal communication [Web log post]. Retrieved from http://www.speakingaboutpresenting.com/presentation-myths/mehrabian-nonverbal-communication-research

O’Hair, D., Stewart, R., & Rubenstein, H. (2001). A speaker’s guidebook: Text and reference. Boston, MA: Bedford/St. Martin’s.

Stossel, J. (2011, March 2). An Academy Award–winning movie, stuttering and me [Web log post]. Retrieved from http://www.humanevents.com/article.php?id=42081

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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5 Ways of Delivering Speeches

Understanding Delivery Modes

In this chapter . . .

In this chapter, we will explore the three modes of speech delivery: impromptu, manuscript, and extemporaneous. Each offers unique advantages and potential challenges. An effective public speaker needs to be familiar with each style so they can use the most appropriate mode for any speech occasion.

In writing, there’s only one way of delivering the text: the printed word on a page. Public Speaking, however, gives you different ways to present your text. These are called the delivery modes , or simply, ways of delivering speeches. The three modes are impromptu delivery , manuscript delivery , and extemporaneous delivery . Each of these involves a different relationship between a speech text, on the one hand, and the spoken word, on the other. These are described in detail below.

Impromptu Delivery

Impromptu speaking is a short form speech given with little to no preparation. While being asked to stand in front of an audience and deliver an impromptu speech can be anxiety-producing, it’s important to remember that  impromptu speaking is something most people do without thinking in their daily lives . If you introduce yourself to a group, answer an open-ended question, express an opinion, or tell a story, you’re using impromptu speaking skills. While impromptus can be stressful, the more you do it the easier it becomes.

Preparation for Impromptu Delivery

The difficulty of impromptu speaking is that there is no way to prepare, specifically, for that moment of public speaking. There are, however, some things you can do to stay ready in case you’re called upon to speak unrehearsed.

For one, make sure your speaking instruments (your voice and body) are warmed up, energized, and focused. It could be helpful to employ some of the actor warm-up techniques mentioned earlier as part of an everyday routine. If appropriate to the impromptu speaking situation, you could even ask to briefly step aside and warm yourself up so that you feel relaxed and prepared.

Furthermore, a good rule when brainstorming for an impromptu speech is that your first idea is your best. You can think about impromptu speaking like improvisation: use the “yes, and” rule and trust your instincts. You’ll likely not have time to fully map out the speech, so don’t be too hard on yourself to find the “perfect” thing to say. You should let your opinions and honest thoughts guide your speaking. While it’s easy to look back later and think of approaches you should have used, try to avoid this line of thinking and trust whatever you come up with in the moment.

Finally, as you prepare to speak, remind yourself what your purpose is for your speech. What is it that you hope to achieve by speaking? How do you hope your audience feels by the end? What information is most important to convey? Consider how you’ll end your speech. If you let your purpose guide you, and stay on topic throughout your speech, you’ll often find success.

Delivery of Impromptu Speeches

Here is a step-by-step guide that may be useful if you’re called upon to give an impromptu speech:

• Thank the person for inviting you to speak. Don’t make comments about being unprepared, called upon at the last moment, on the spot, or uneasy.
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
• Stay on track. If you can, use a structure, using numbers if possible: “Two main reasons . . .” or “Three parts of our plan. . .” or “Two side effects of this drug. . .” Past, present, and future or East Coast, Midwest, and West Coast are common structures.
• Thank the person again for the opportunity to speak.
• Stop talking when you are finished (it’s easy to “ramble on” when you don’t have something prepared). If in front of an audience, don’t keep talking as you move back to your seat. Finish clearly and strong.

Impromptu speeches are most successful when they are brief and focus on a single point.

Another helpful framing technique for impromptus is to  negate the premise.  This is the deliberate reframing of a given prompt in a way that acknowledges the original but transitions into talking about the topic in a different way than expected. Negating the premise can be an effective rhetorical technique if used carefully and can help you focus your response on a topic that you’re interested in talking about.

If you suddenly run out of things to say in the middle of your speech, be open to  pivoting . Giving another example or story is the easiest way to do this. What’s important is to not panic or allow yourself to ramble aimlessly. No matter what, remember to keep breathing.

Finally, the greatest key to success for improving impromptu speaking is practice. Practice speaking without rehearsal in low-stakes environments if you can (giving a toast at a family dinner, for example). But remember this: no one is expecting the “perfect” speech if you’re called upon to speak impromptu. It’s okay to mess up. As Steven Tyler of the rock band Aerosmith would say: dare to suck. Take a risk and make a bold choice. What is most important is to stay sure of yourself and your knowledge.

Manuscript Delivery

The opposite of an impromptu speech is the manuscript speech. This involves having the complete text of your speech written out on paper or on notecards. You may be reading the speech from a computer or a teleprompter. In some cases, the speaker memorizes this manuscript.

Manuscript delivery  is the word-for-word iteration of a written message. In a manuscript speech, the speaker maintains their attention on the printed page except when using visual aids. The advantage of reading from a manuscript is the exact repetition of original words. In some circumstances, this can be extremely important.

Advantages & Disadvantages to Manuscript Delivery

There are many advantages in speaking from a manuscript. Some people find they are less nervous when they have the whole text in front of them. If you get lost or flustered during the speech you can glance down and get back on track. For speakers who struggle with vocalized pauses, it can be easier to know exactly what you want to say so that you’re not searching for the right word. Some people prefer to carefully craft the language of their speech instead of just having a sense of the main point and expounding upon it. Particularly if there are a lot of statistics or quotations, it can be helpful to have the whole passage written out to make sure you not only convey it correctly but frame it in the right context. It’s also easier to rehearse and time a manuscript speech, thus making sure it stays within time limits and isn’t unexpectedly too short or long. For some formal occasions or events that may be emotional for the speaker, such as a funeral, using a manuscript may be the best approach.

There are some disadvantages in delivering a speech from a manuscript. Having a manuscript in front of you often encourages looking down and reading the speech instead of performing it. A lack of eye contact makes the audience feel less engaged. The speech can feel stilted and lacking energy. Some speakers may feel constrained and that they can’t deviate from their script. Furthermore, while some find it easier to find their place with a quick glance down having the full manuscript, others find it difficult to avoid losing their place. If you go off script it can be harder to recover.

Successful Manuscript Delivery

A successful manuscript delivery requires a dynamic performance that includes lots of eye contact, animated vocals, and gestures. This can only be accomplished if you’re very familiar with the manuscript. Delivering a manuscript that you have written but only spoken aloud once before delivery will most often result in stumbling over words and eyes locked to the page. You’ll be reading aloud  at  your audience, instead of speaking  to  them. Remember what it’s like in school when a teacher asks a student to stand up and read something aloud? If the student isn’t familiar with the text, it can be a struggle both for the reader and the audience.

The key to avoiding this problem is to practice your written speech as much as you can, at least five or six times. You want to get so familiar with your speech that you can take your eyes off the page and make frequent eye contact with your audience. When you’re very familiar with your speech, your tone of speaking becomes more conversational. The text flows more smoothly and you begin to sound like a speaker, not a reader. You can enjoy the presentation and your audiences will enjoy it as well.

To improve your skills at manuscript delivery, practice reading written content aloud. This allows you to focus exclusively on delivery instead of worrying about writing a speech first. In particular, reading dialogue or passages from theatre plays, film/television scripts, or books provides material that is intended to be expressive and emotive. The goal is to deliver the content in a way that is accessible, interesting, alive, and engaging for the audience.

To Memorize or Not to Memorize

One way to overcome the problem of reading from the page is to memorize your word-for-word speech. When we see TED Talks, for example, they are usually memorized.

Memorized speaking  is the delivery of a written message that the speaker has committed to memory. Actors, of course, recite from memory whenever they perform from a script. When it comes to speeches, memorization can be useful when the message needs to be exact, and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. However, there are some real and potential costs. Obviously, memorizing a seven-minute speech takes a great deal of time and effort, and if you’re not used to memorizing, it’s difficult to pull off.

For strategies on how to successfully memorize a speech, refer to the “Memorization” section in the chapter “ From Page to Stage .”

Extemporaneous Delivery

Remember the fairy tale about Goldilocks and the Three Bears? One bed is too soft, the other bed is too hard, and finally one is just right? Extemporaneous delivery combines the best of impromptu and manuscript delivery. Like a manuscript speech, the content is very carefully prepared. However, instead of a word-for-word manuscript, the speaker delivers from a carefully crafted outline. Therefore, it has elements of impromptu delivery to it. We call this type of speaking extemporaneous ( the word comes from the Latin  ex tempore,  literally “out of time”).

Extemporaneous delivery  is the presentation of a carefully planned and rehearsed speech, spoken in a conversational manner using brief notes. By using notes rather than a full manuscript, the extemporaneous speaker can establish and maintain eye contact with the audience and assess how well they understand the speech as it progresses. Without all the words on the page to read, you have little choice but to look up and make eye contact with your audience.

For an extemporaneous speech, the speaker uses a carefully prepared outline. We will discuss how to create an effective outline in the chapters on speechwriting.

Advantages & Disadvantages of Extemporaneous Delivery

Speaking extemporaneously has some major advantages. As mentioned above, without having a text to be beholden to it’s much easier to make eye contact and engage with your audience. Extemporaneous speaking also allows flexibility; you’re working from the solid foundation of an outline, but if you need to delete, add, or rephrase something at the last minute or to adapt to your audience, you can do so. Therefore, the audience is more likely to pay better attention to the message. Furthermore, it promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible since you know the speech well enough that you don’t need to read it. The outline also helps you be aware of main ideas vs. subordinate ones. For many speakers, an extemporaneous approach encourages them to feel more relaxed and to have more fun while speaking. If you’re enjoying presenting your speech the audience will sense that and consequently, they will enjoy it more.

A disadvantage of extemporaneous speaking is that it requires substantial rehearsal to achieve the verbal and nonverbal engagement that is required for a good speech. Adequate preparation can’t be achieved the day before you’re scheduled to speak. Be aware that if you want to present an engaging and credible extemporaneous speech, you’ll need to practice many times. Your practice will need to include both the performative elements as well as having a clear sense of the content you’ll cover. As mentioned previously, an extemporaneous speech can also be harder to have consistent and predictable timing. While delivering the speech it’s more likely you’ll wander off on a tangent, struggle to find the words you want, or forget to mention crucial details. Furthermore, if you get lost it may be harder to get yourself back on track.

Successful Extemporaneous Delivery

Like other delivery modes, a dynamic performance on an extemporaneous delivery is one that includes lots of eye contact, animated vocals, and gestures. At the same time, you want a speech that is structured and focused, not disorganized and wandering.

One strategy to succeed in extemporaneous speaking is to begin by writing out a full manuscript of your speech. This allows you to map out all the information that will be covered in each main point and sub-point. This method also gives you a better sense of your timing and flow than starting from just an outline. Another approach is to write out an outline that is less complete than a manuscript but still detailed. This will be used only for preparation; once you have a clear sense of the content you can reduce it down to a streamlined performance outline which you’ll use when delivering the actual speech.

By the time of presentation, an extemporaneous speech becomes a mixture of memorization and improvisation. You’ll need to be familiar enough with your content and structure that you cover everything, and it flows with logical transitions. Simultaneously, you must be willing to make changes and adapt in the moment. Hence, thorough rehearsal is critical. While this approach takes more time, the benefits are worth the extra effort required.

When you’re asked to prepare a speech for almost any occasion except last-minute speeches, you must choose either a manuscript or extemporaneous approach. As you experiment with assorted styles of public speaking, you’ll find you prefer one style of delivery over the other. Extemporaneous speaking can be challenging, especially for beginners, but it’s the preferred method of most experienced public speakers. However, the speaking occasion may dictate which method will be most effective.

Online Delivery

Impromptu, manuscript, and extemporaneous speaking are delivery modes . They describe the relationship between the speaker and the script according to the level of preparation (minutes or weeks) and type of preparation (manuscript or outline). Until now, we have assumed that the medium for the speech is in-person before an audience. Medium means the means or channel through which something is communicated. The written word is a medium. In art, sculpture is a medium. For in-person public speaking, the medium is the stage. For online public speaking, the medium is the camera.

The Online Medium

Public speakers very often communicate via live presentation. However, we also use the medium of recordings, shared through online technology. We see online or recorded speaking in many situations. A potential employer might ask for a short video self-presentation. Perhaps you’re recording a “How-To” video for YouTube. A professor asks you to create a presentation to post to the course website. Or perhaps an organization has solicited proposals via video. Maybe a friend who lives far away is getting married and those who can’t attend send a video toast. While this textbook can’t address all these situations, below are three important elements to executing recorded speeches.

Creating Your Delivery Document

As with an in-person speech, it’s important to consider all the given circumstances of the speech occasion. Why are you speaking? What is the topic? How much time do you have to prepare? How long is this speech? In online speeches, having a sense of your audience is critical. Not only who are they, but where are they? You may be speaking live to people across the country or around the world. If they are in a different time zone it may influence their ability to listen and respond, particularly if it’s early, late, or mealtime. If you’re recording a speech for a later audience, do you know who that audience will be?

As with in-person speeches, different speech circumstances suggest one of three delivery modes: impromptu, extemporaneous, or manuscript. Whether your medium is live or camera, to prepare you must know which of the three delivery modes  you’ll be using. Just because a speech is online does not mean it doesn’t need preparation and a delivery text.

Technical Preparation

To prepare for online speaking, you’ll want to practice using your online tools. To begin, record yourself speaking so you have a sense of the way your voice sounds when mediated. Consider practicing making eye contact with your camera so that you feel comfortable with your desired focal point. In addition, consider how to best set up your speaking space. It may take some experimenting to find the best camera angle and position. Consider lighting when deciding your recording place. Make the lighting as bright as possible and ensure that the light is coming from behind the camera.

You should put some thought into what you’ll be wearing. You’ll want to look appropriate for the occasion. Make sure your outfit looks good on camera and doesn’t clash with your background. In general, keep in mind what your background will look like on-screen. You’ll want a background that isn’t overly distracting to viewers. Furthermore, ensure that there is a place just off-screen where you can have notes and anything else you may need readily at hand. Your recording location should be somewhere quiet and distraction-free.

You should test your camera and microphone to make sure they are working properly, and make sure you have a stable internet connection. But, even when you complete pre-checks of equipment, sometimes technology fails. Therefore, it’s helpful to know how to troubleshoot on the spot. Anticipate potential hiccups and have a plan for how to either fix issues that arise or continue with your presentation.

Vibrant Delivery

The tools for successful public speaking discussed in the rest of this textbook still apply to online speaking, but there are some key differences to consider before entering the virtual space. Online speaking, for example, will not have the same energy of a back-and-forth dialogue between speaker and live audience. If you’re recording without an audience, it might feel like you’re speaking into a void. You must use your power of imagination to keep in mind the audience who will eventually be watching your speech.

It’s important to utilize all your vocal tools, such as projection, enunciation, and vocal variety. Most important is having a high level of energy and enthusiasm reflected in your voice. If your voice communicates your passion for your speech topic, the audience will feel that and be more engaged. Use humor to keep your speech engaging and to raise your own energy level. Some experts recommend standing while giving an online speech because it helps raise your energy level and can better approximate the feeling of presenting in public.

If you’re presenting online to an audience, be sure to start the presentation on time. However, be aware that some participants may sign in late. Likewise, be cognizant about finishing your speech and answering any questions by the scheduled end time. If there are still questions you can direct the audience to reach out to you by your preferred means of communication. You may be able to provide the audience with a recording of the talk in case they want to go back and rewatch something.

Finally, consider ways you can enhance your performance by sharing images on the screen. Be sure you have that technology ready.

Other suggestions from experts include:

• Your anxiety does not go away just because you can’t see everyone in your “web audience.” Be aware of the likelihood of anxiety; it might not hit until you’re “on air.”
• During the question-and-answer period, some participants will question orally through the webcam set-up, while others will use the chat feature. It takes time to type in the chat. Be prepared for pauses.
• Remember the power of transitions. The speaker needs to tie the messages of their slides together.
• Verbal pauses can be helpful. Since one of the things that put audiences to sleep is the continual, non-stop flow of words, a pause can get attention.

As you begin delivering more public speeches you will likely find a preference for one or more of these delivery modes. If you are given a choice, it’s often best to lean into your strengths and to utilize the method you feel most comfortable with. However, the speech occasion may dictate your presentation style. Therefore, it’s important to practice and become comfortable with each mode. In an increasingly technological world online speaking in particular is likely going to be a required method of communication.

Media Attributions

• Delivery Modes and Delivery Document © Mechele Leon is licensed under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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9 Delivering a Speech

Introduction

9.1 Managing Public Speaking Anxiety

Sources of speaking anxiety.

Aside from the self-reported data in national surveys that rank the fear of public speaking high for Americans, decades of research conducted by communication scholars shows that communication apprehension is common among college students (Priem & Solomon, 2009). Communication apprehension (CA) is fear or anxiety experienced by a person due to real or perceived communication with another person or persons. CA is a more general term that includes multiple forms of communication, not just public speaking. Seventy percent of college students experience some CA, which means that addressing communication anxiety in a class like the one you are taking now stands to benefit the majority of students (Priem & Solomon, 2009). Think about the jitters you get before a first date, a job interview, or the first day of school. The novelty or uncertainty of some situations is a common trigger for communication anxiety, and public speaking is a situation that is novel and uncertain for many.

Public speaking anxiety is a type of CA that produces physiological, cognitive, and behavioral reactions in people when faced with a real or imagined presentation (Bodie, 2010). Physiological responses to public speaking anxiety include increased heart rate, flushing of the skin or face, and sweaty palms, among other things. These reactions are the result of natural chemical processes in the human body. The fight or flight instinct helped early humans survive threatening situations. When faced with a ferocious saber-toothed tiger, for example, the body released adrenaline, cortisol, and other hormones that increased heart rate and blood pressure to get more energy to the brain, organs, and muscles in order to respond to the threat. We can be thankful for this evolutionary advantage, but our physiology has not caught up with our new ways of life. Our body does not distinguish between the causes of stressful situations, so facing down an audience releases the same hormones as facing down a wild beast.

Cognitive reactions to public speaking anxiety often include intrusive thoughts that can increase anxiety: “People are judging me,” “I’m not going to do well,” and “I’m going to forget what to say.” These thoughts are reactions to the physiological changes in the body but also bring in the social/public aspect of public speaking in which speakers fear being negatively judged or evaluated because of their anxiety. The physiological and cognitive responses to anxiety lead to behavioral changes. All these thoughts may lead someone to stop their speech and return to their seat or leave the classroom. Anticipating these reactions can also lead to avoidance behavior where people intentionally avoid situations where they will have to speak in public.

Addressing Public Speaking Anxiety

While we cannot stop the innate physiological reactions related to anxiety from occurring, we do have some control over how we cognitively process them and the behaviors that result. Research on public speaking anxiety has focused on three key ways to address this common issue: systematic desensitization, cognitive restructuring, and skills training (Bodie,2010).

Although systematic desensitization may sound like something done to you while strapped down in the basement of a scary hospital, it actually refers to the fact that we become less anxious about something when we are exposed to it more often (Bodie, 2010). As was mentioned earlier, the novelty and uncertainty of public speaking is a source for many people’s anxiety. So becoming more familiar with public speaking by speaking more often can logically reduce the novelty and uncertainty of it.

Systematic desensitization can result from imagined or real exposure to anxiety-inducing scenarios. In some cases, an instructor leads a person through a series of relaxation techniques. Once relaxed, the person is asked to imagine a series of scenarios including speech preparation and speech delivery. This is something you could also try to do on your own before giving a speech. Imagine yourself going through the process of preparing and practicing a speech, then delivering the speech, then returning to your seat, which concludes the scenario. Aside from this imagined exposure to speaking situations, taking a communication course like this one is a great way to engage directly in systematic desensitization. Almost all students report that they have less speaking anxiety at the end of a semester than when they started, which is at least partially due to the fact they engaged with speaking more than they would have done if they were not taking the class.

Cognitive Restructuring

Cognitive restructuring entails changing the way we think about something. A first step in restructuring how we deal with public speaking anxiety is to cognitively process through our fears to realize that many of the thoughts associated with public speaking anxiety are irrational (Allen, Hunter & Donohue, 2009). For example, people report a fear of public speaking over a fear of snakes, heights, financial ruin, or even death. It’s irrational to think that the consequences of giving a speech in public are more dire than getting bit by a rattlesnake, falling off a building, or dying. People also fear being embarrassed because they mess up. Well, you cannot literally die from embarrassment, and in reality, audiences are very forgiving and overlook or do not even notice many errors that we, as speakers, may dwell on. Once we realize that the potential negative consequences of giving a speech are not as dire as we think they are, we can move on to other cognitive restructuring strategies.

Communication-orientation modification therapy (COM therapy) is a type of cognitive restructuring that encourages people to think of public speaking as a conversation rather than a performance (Motley, 2009). Many people have a performance-based view of public speaking. This can easily be seen in the language that some students use to discuss public speaking. They say that they “rehearse” their speech, deal with “stage fright,” then “perform” their speech on a “stage.” There is no stage at the front of the classroom; it is a normal floor. To get away from a performance orientation, we can reword the previous statements to say that they “practice” their speech, deal with “public speaking anxiety,” then “deliver” their speech from the front of the room. Viewing public speaking as a conversation also helps with confidence. After all, you obviously have some conversation skills, or you would not have made it to college. We engage in conversations every day. We do not have to write everything we are going to say out on a note card, we do not usually get nervous or anxious in regular conversations, and we are usually successful when we try. Even though we do not engage in public speaking as much, we speak to others in public all the time. Thinking of public speaking as a type of conversation helps you realize that you already have accumulated experiences and skills that you can draw from, so you are not starting from scratch.

Last, positive visualization is another way to engage in cognitive restructuring. Speaking anxiety often leads people to view public speaking negatively. They are more likely to judge a speech they gave negatively, even if it was good. They are also likely to set up negative self-fulfilling prophecies that will hinder their performance in future speeches. To use positive visualization, it is best to engage first in some relaxation exercises such as deep breathing or stretching, and then play through vivid images in your mind of giving a successful speech. Do this a few times before giving the actual speech. Students sometimes question the power of positive visualization, thinking that it sounds corny. Ask an Olympic diver what his or her coach says to do before jumping off the diving board and the answer will probably be “Coach says to image completing a perfect 10 dive.” Likewise a Marine sharpshooter would likely say his commanding officer says to imagine hitting the target before pulling the trigger. In both instances, positive visualization is being used in high-stakes situations. If it is good enough for Olympic athletes and snipers, it is good enough for public speakers.

Skills training is a strategy for managing public speaking anxiety that focuses on learning skills that will improve specific speaking behaviors. These skills may relate to any part of the speech-making process, including topic selection, research and organization, delivery, and self-evaluation. Skills training, like systematic desensitization, makes the public speaking process more familiar for a speaker, which lessens uncertainty. In addition, targeting specific areas and then improving on them builds more confidence, which can in turn lead to more improvement. Feedback is important to initiate and maintain this positive cycle of improvement. You can use the constructive criticism that you get from your instructor and peers in this class to target specific areas of improvement.

Self-evaluation is also an important part of skills training. Make sure to evaluate yourself within the context of your assignment or job and the expectations for the speech. Do not get sidetracked by a small delivery error if the expectations for content far outweigh the expectations for delivery. Combine your self-evaluation with the feedback from your instructor, boss, and/or peers to set specific and measurable goals and then assess whether or not you meet them in subsequent speeches. Once you achieve a goal, mark it off your list and use it as a confidence booster. If you do not achieve a goal, figure out why and adjust your strategies to try to meet it in the future.

Physical Relaxation Exercises

Suggestions for managing speaking anxiety typically address its cognitive and behavioral components, while the physical components are left unattended. While we cannot block these natural and instinctual responses, we can engage in physical relaxation exercises to counteract the general physical signs of anxiety caused by cortisol and adrenaline release, which include increased heart rate, trembling, flushing, high blood pressure, and speech disfluency.

Some breathing and stretching exercises release endorphins, which are your body’s natural antidote to stress hormones. Deep breathing is a proven way to release endorphins. It also provides a general sense of relaxation and can be done discretely, even while waiting to speak. In order to get the benefits of deep breathing, you must breathe into your diaphragm. The diaphragm is the muscle below your lungs that helps you breathe and stand up straight, which makes it a good muscle for a speaker to exercise. To start, breathe in slowly through your nose, filling the bottom parts of your lungs up with air. While doing this, your belly should pooch out. Hold the breath for three to five full seconds and then let it out slowly through your mouth. After doing this only a few times, many students report that they can actually feel a flooding of endorphins, which creates a brief “light-headed” feeling. Once you practice and are comfortable with the technique, you can do this before you start your speech, and no one sitting around you will even notice. You might also want to try this technique during other stressful situations. Deep breathing before dealing with an angry customer or loved one, or before taking a test, can help you relax and focus.

Stretching is another way to release endorphins. Very old exercise traditions like yoga, tai chi, and Pilates teach the idea that stretching is a key component of having a healthy mind and spirit. Exercise in general is a good stress reliever, but many of us do not have the time or willpower to do it. However, we can take time to do some stretching. Obviously, it would be distracting for the surrounding audience if a speaker broke into some planking or Pilates just before his or her speech. Simple and discrete stretches can help get the body’s energy moving around, which can make a speaker feel more balanced and relaxed. Our blood and our energy/ stress have a tendency to pool in our legs, especially when we are sitting.

Vocal Warm-Up Exercises

Vocal warm-up exercises are a good way to warm up your face and mouth muscles, which can help prevent some of the fluency issues that occur when speaking. Newscasters, singers, and other professional speakers use vocal warm-ups. I lead my students in vocal exercises before speeches, which also helps lighten the mood. We all stand in a circle and look at each other while we go through our warm-up list. For the first warm-up, we all make a motorboat sound, which makes everybody laugh. The full list of warm-ups follows and contains specific words and exercises designed to warm up different muscles and different aspects of your voice. After going through just a few, you should be able to feel the blood circulating in your face muscles more. It is a surprisingly good workout!

Top Ten Ways to Reduce Speaking Anxiety

Many factors contribute to speaking anxiety. There are also many ways to address it. The following is a list of the top ten ways to reduce speaking anxiety that I developed with my colleagues, which helps review what we have learned.

• Remember, you are not alone. Public speaking anxiety is common, so do not ignore it—confront it.
• Remember, you cannot literally “die of embarrassment.” Audiences are forgiving and understanding.
• Remember, it always feels worse than it looks.
• Take deep breaths. It releases endorphins, which naturally fight the adrenaline that causes anxiety.
• Look the part. Dress professionally to enhance confidence.
• Channel your nervousness into positive energy and motivation.
• Start your outline and research early. Better information = higher confidence.
• Practice and get feedback from a trusted source. (Do not just practice for your cat.)
• Visualize success through positive thinking.
• Prepare, prepare, prepare! Practice is a speaker’s best friend.

9.2 Delivery Methods and Practice Sessions

There are many decisions to make during the speech-making process. Making informed decisions about delivery can help boost your confidence and manage speaking anxiety. In this section, we will learn about the strengths and weaknesses of various delivery methods. We will also learn how to make the most of your practice sessions.

Delivery Methods

Different speaking occasions call for different delivery methods. While it may be acceptable to speak from memory in some situations, lengthy notes may be required in others. The four most common delivery methods are impromptu, manuscript, memorized, and extemporaneous.

Impromptu Delivery

When using impromptu delivery , a speaker has little to no time to prepare for a speech (LibreTexts, 2021). This means there is little time for research, audience analysis, organizing, and practice. For this reason, impromptu speaking often evokes higher degrees of speaking anxiety than other delivery types. Although impromptu speaking arouses anxiety, it is also a good way to build public speaking skills. Using some of the exercises for managing speaking anxiety discussed earlier in this chapter can help a speaker manage the challenges of impromptu speaking (LibreTexts, 2021). Only skilled public speakers with much experience are usually able to “pull off” an impromptu delivery without looking unprepared. Otherwise, a speaker who is very familiar with the subject matter can sometimes be a competent impromptu speaker, because their expertise can compensate for the lack of research and organizing time.

When Mark Twain famously said, “It usually takes me more than three weeks to prepare a good impromptu speech,” he was jokingly pointing out the difficulties of giving a good impromptu speech, essentially saying that there is no such thing as a good impromptu speech, as good speeches take time to prepare. We do not always have the luxury of preparation, though. So when speaking impromptu, be brief, stick to what you know, and avoid rambling. Quickly organize your thoughts into an introduction, body, and conclusion. Try to determine three key ideas that will serve as the basis of your main points.

When would impromptu speaking be used? Since we have already started thinking of the similarities between public speaking and conversations, we can clearly see that most of our day-to-day interactions involve impromptu speaking. When your roommate asks you what your plans for the weekend are, you do not pull a few note cards out of your back pocket to prompt your response. This type of conversational impromptu speaking is not anxiety inducing because we are talking about our lives, experiences, or something with which we are familiar. This is also usually the case when we are asked to speak publicly with little to no advance warning.

For example, if you are at a meeting for work and you are representing the public relations department, a colleague may ask you to say a few words about a recent news story involving a public relations misstep of a competing company. In this case, you are being asked to speak on the spot because of your expertise. A competent communicator should anticipate instances like this when they might be asked to speak. Of course, being caught completely off guard or being asked to comment on something unfamiliar to you creates more anxiety. In such cases, do not pretend to know something you do not, as that may come back to hurt you later. You can usually mention that you do not have the necessary background information at that time but will follow up later with your comments.

Manuscript Delivery

Speaking from a written or printed document that contains the entirety of a speech is known as manuscript delivery . Manuscript delivery can be the best choice when a speech has complicated information and/or the contents of the speech are going to be quoted or published (LibreTexts, 2021). Despite the fact that most novice speakers are not going to find themselves in that situation, many are drawn to this delivery method because of the security they feel with having everything they are going to say in front of them. Unfortunately, the security of having every word you want to say at your disposal translates to a poorly delivered and unengaging speech (LibreTexts, 2021). Even with every word written out, speakers can still have fluency hiccups and verbal fillers as they lose their place in the manuscript or trip over their words. The alternative, of course, is that a speaker reads the manuscript the whole time, effectively cutting himself or herself off from the audience. One way to make a manuscript delivery more engaging is to use a teleprompter. Almost all politicians who give televised addresses use them.

To make the delivery seem more natural, print the speech out in a larger-than-typical font, triple-space between lines so you can easily find your place, use heavier-than-normal paper so it is easy to pick up and turn the pages as needed, and use a portfolio so you can carry the manuscript securely.

Memorized Delivery

Completely memorizing a speech and delivering it without notes is known as memorized delivery (LibreTexts, 2021). Some students attempt to memorize their speech because they think it will make them feel more confident if they do not have to look at their notes; however, when their anxiety level spikes at the beginning of their speech and their mind goes blank for a minute, many admit they should have chosen a different delivery method. When using any of the other delivery methods, speakers still need to rely on their memory. An impromptu speaker must recall facts or experiences related to their topic, and speakers using a manuscript want to have some of their content memorized so they do not read their entire speech to their audience. The problem with memorized delivery overall is that it puts too much responsibility on our memory, which we all know from experience is fallible (LibreTexts, 2021).

Even with much practice, our memories can fail. If you do opt to use memorized delivery, make sure you have several “entry points” determined, so you can pick up at spots other than the very beginning of a speech if you lose your place and have to start again. Memorized delivery is very useful for speakers who are going to be moving around during a speech when carrying notes would be burdensome. I only recommend memorized delivery in cases where the speech is short (only one to two minutes), the speech is personal (like a brief toast), or the speech will be repeated numerous times (like a tour guide’s story), and even in these cases, it may be perfectly fine to have notes. Many students think that their anxiety and/or delivery challenges will vanish if they just memorize their speech only to find that they are more anxious and have more problems.

Extemporaneous Delivery

Extemporaneous delivery entails memorizing the overall structure and main points of a speech and then speaking from keyword/key-phrase notes (LibreTexts, 2021). This delivery mode brings together many of the strengths of the previous three methods. Since you only internalize and memorize the main structure of a speech, you do not have to worry as much about the content and delivery seeming stale. Extemporaneous delivery brings in some of the spontaneity of impromptu delivery but still allows a speaker to carefully plan the overall structure of a speech and incorporate supporting materials that include key facts, quotations, and paraphrased information (LibreTexts, 2021). You can also more freely adapt your speech to fit various audiences and occasions, since not every word and sentence is predetermined. This can be especially beneficial when you deliver a speech multiple times.

When preparing a speech that you will deliver extemporaneously, you will want to start practicing your speech early and then continue to practice as you revise your content. Investing quality time and effort into the speech-outlining process helps with extemporaneous delivery. As you put together your outline, you are already doing the work of internalizing the key structure of your speech. Read parts of your outline aloud as you draft them to help ensure they are written in a way that makes sense and is easy for you to deliver.

By the time you complete the formal, full-sentence outline, you should have already internalized much of the key information in your speech. Now, you can begin practicing with the full outline. As you become more comfortable with the content of your full outline, start to convert it into your speaking outline. Take out information that you know well and replace it with a keyword or key phrase that prompts your memory. You will probably want to leave key quotes, facts, and other paraphrased information, including your verbal source citation information, on your delivery outline so you make sure to include it in your speech. Once you’ve converted your full outline into your speaking outline, practice it a few more times, making sure to take some time between each practice session so you don’t inadvertently start to memorize the speech word for word. The final product should be a confident delivery of a well-organized and structured speech that is conversational and adaptable to various audiences and occasions.

Practicing Your Speech

Practicing a speech is essential, and practice sessions can be more or less useful depending on how you approach them (Dlugan, 2008). There are three primary phases to the practice process. In the first phase, you practice as you are working through your ideas and drafting your outline. In the second, you practice for someone and get feedback (Dlugan, 2008). In the third, you put the final changes on the speech.

Start practicing your speech early, as you are working through your ideas, by reading sections aloud as you draft them into your working outline. This will help ensure your speech is fluent and sounds good for the audience. Start to envision the audience while you practice and continue to think about them throughout the practicing process. This will help minimize anxiety when you actually have them sitting in front of you. Once you have completed your research and finished a draft of your outline, you will have already practiced your speech several times, as you were putting it together. Now, you can get feedback on the speech as a whole.

You begin to solicit feedback from a trusted source in the second phase of practicing your speech (Dlugan, 2008). This is the most important phase of practicing, and the one that most speakers do not complete. Beginning speakers may be nervous to practice in front of someone. That is normal. However, review the strategies for managing anxiety discussed earlier in this chapter and try to face that anxiety. After all, you will have to face a full audience when you deliver the speech, so getting used to speaking in front of someone can only help you at this point. Choose someone who will give you constructive feedback on your speech. Before you practice for them, explain the assignment or purpose of the speech. When practicing for a classroom speech, you may even want to give the person the assignment guidelines or a feedback sheet that has some key things for them to look for. Ask them for feedback on content and delivery. Almost anyone is good at evaluating delivery, but it is more difficult to evaluate content. In addition, in most cases, the content of your speech will be account for more of your grade. Also, begin to time your speech at this point, so you can determine if it meets any time limits that you have.

In addition to practicing for a trusted source for feedback, you may want to audio or video record your speech (Dlugan, 2008). This can be useful because it provides an objective record that you can then compare with the feedback you got from your friend and to your own evaluation of your speech. The most important part of this phase is incorporating the feedback you receive into your speech. If you practice for someone, get feedback, and then do not do anything with the feedback, then you have wasted your time and theirs. Use the feedback to assess whether or not you met your speaking goals. Was your thesis supported? Was your specific purpose met? Did your speech conform to any time limits that were set? Based on your answers to these questions, you may need to make some changes to your content or delivery, so do not put this part of practicing off to the last minute. Once the content has been revised as needed, draft your speaking outline and move on to the next phase of practice.

During the third and final phase of practice, you are putting the final changes on your speech. You should be familiar with the content based on your early practice sessions. You have also gotten feedback and incorporated that feedback into the speech. Your practice sessions at this point should pre-create, as much as possible, the conditions in which you will be giving your speech. You should have your speaking outline completed so you can practice with it. It is important to be familiar with the content on your note cards or speaking outline so you will not need to rely on it so much during the actual delivery. You may also want to practice in the type of clothing you will be wearing on speech day. This can be useful if you are wearing something you do not typically wear—a suit for example—so you can see how it might affect your posture, gestures, and overall comfort level.

If possible, at least one practice session in the place you will be giving the speech can be very helpful; especially if it is a room you are not familiar with. Make sure you are practicing with any visual aids or technology you will use so you can be familiar with it and it does not affect your speech fluency. (Dlugan, 2008).Continue to time each practice round. If you are too short or too long, you will need to go back and adjust your content some more. Always adjust your content to fit the time limit; do not try to adjust your delivery. Trying to speed talk or stretch things out to make a speech faster or longer is a mistake that will ultimately hurt your delivery, which will hurt your credibility. The overall purpose of this phase of practicing is to minimize surprises that might throw you off on speech day.

Vocal Delivery

Vocal delivery includes components of speech delivery that relate to your voice. These include rate, volume, pitch, articulation, pronunciation, and fluency. Our voice is important to consider when delivering our speech for two main reasons. First, vocal delivery can help us engage and interest the audience. Second, vocal delivery helps ensure we communicate our ideas clearly.

Speaking for Engagement

We have all had the displeasure of listening to an unengaging speaker. Even though the person may care about his or her topic, an unengaging delivery that does not communicate enthusiasm will translate into a lack of interest for most audience members (Davis, 2021). Although a speaker can be visually engaging by incorporating movement and gestures, a flat or monotone vocal delivery can be sedating or even annoying. Incorporating vocal variety in terms of rate, volume, and pitch is key to being a successful speaker.

Rate of speaking refers to how fast or slow you speak (Barnard, 2018). If you speak too fast, your audience will not be able to absorb the information you present. If you speak too slowly, the audience may lose interest. The key is to vary your rate of speaking in a middle range, staying away from either extreme, in order to keep your audience engaged. In general, a higher rate of speaking signals that a speaker is enthusiastic about his or her topic. Speaking slowly may lead the audience to infer that the speaker is uninterested, uninformed, or unprepared to present his or her own topic. These negative assumptions, whether they are true or not, are likely to hurt the credibility of the speaker (Barnard, 2018). The goal is to speak at a rate that will interest the audience and will effectively convey your information. Speaking at a slow rate throughout a speech would likely bore an audience, but that is not a common occurrence.

Volume refers to how loud or soft your voice is. As with speaking rate, you want to avoid the extremes of being too loud or too soft, but still vary your volume within an acceptable middle range (Packard, 2020). When speaking in a typically sized classroom or office setting that seats about twenty-five people, using a volume a few steps above a typical conversational volume is usually sufficient. When speaking in larger rooms, you will need to project your voice. You may want to look for nonverbal cues from people in the back rows or corners, like leaning forward or straining to hear, to see if you need to adjust your volume more. Obviously, in some settings, a microphone will be necessary so the entire audience can hear you. Like rate, audiences use volume to make a variety of judgments about a speaker. Sometimes, softer speakers are judged as meek (Packard, 2020). This may lead to lowered expectations for the speech or less perceived credibility. Loud speakers may be seen as overbearing or annoying, which can lead audience members to disengage from the speaker and message. Be aware of the volume of your voice and, when in doubt, increase your volume a notch, since beginning speakers are more likely to have an issue of speaking too softly rather than too loudly.

Pitch refers to how high or low a speaker’s voice is. As with other vocal qualities, there are natural variations among people’s vocal pitch. Unlike rate and volume, we have less control over pitch. For example, males generally have lower pitched voices than females. Despite these limitations, each person still has the capability to change their pitch across a range large enough to engage an audience. Changing pitch is a good way to communicate enthusiasm and indicate emphasis or closure (Scotti, 2015). In general, our pitch goes up when we are discussing something exciting. Our pitch goes down slightly when we emphasize a serious or important point. Lowering pitch is also an effective way to signal transitions between sections of your speech or the end of your speech, which cues your audience to applaud and avoids an awkward ending.

Of the vocal components of delivery discussed so far, pitch seems to give beginning speakers the most difficulty. It is as if giving a speech temporarily numbs their ability to vary their pitch. Record yourself practicing your speech to help determine if the amount of pitch variety and enthusiasm you think you convey while speaking actually comes through. Speakers often assume that their pitch is more varied and their delivery more enthusiastic than the audience actually perceives it to be (Scotti, 2015). Many students note this on the self-evaluations they write after viewing their recorded speech.

Vocal Variety

Overall, the lesson to take away from this section on vocal delivery is that variety is key. Vocal variety includes changes in your rate, volume, and pitch that can make you look more prepared, seem more credible, and be able to engage your audience better (Moore, 2015). Employing vocal variety is not something that takes natural ability or advanced skills training. It is something that beginning speakers can start working on immediately and everyone can accomplish. The key is to become aware of how you use your voice when you speak, and the best way to do this is to record yourself (Moore, 2015). We all use vocal variety naturally without thinking about it during our regular conversations, and many of us think that this tendency will translate over to our speaking voices. This is definitely not the case for most beginning speakers. Unlike in your regular conversations, it will take some awareness and practice to use vocal variety in speeches. I encourage students to make this a delivery priority early on. Since it is something anyone can do, improving in this area will add to your speaking confidence, which usually translates into better speeches and better grades further on.

Speaking for Clarity

In order to be an effective speaker, your audience should be able to understand your message and digest the information you present (Rampton, 2021). Audience members will make assumptions about our competence and credibility based on how we speak. As with other aspects of speech delivery, many people are not aware that they have habits of speech that interfere with their message clarity. Since most of our conversations are informal and take place with people we know, many people do not make a concerted effort to articulate every word clearly and pronounce every word correctly (Rampton, 2021). Most of the people we talk to either do not notice our errors or do not correct us if they do notice. Since public speaking is generally more formal than our conversations, we should be more concerned with the clarity of our speech.

Articulation

Articulation refers to the clarity of sounds and words we produce. If someone is articulate, they speak words clearly, and speakers should strive to speak clearly. Poor articulation results when speakers do not speak clearly (Ward, 2020). For example, a person may say dinnt instead of didn’t , gonna instead of going to , wanna instead of want to , or hunnerd instead of hundred . Unawareness and laziness are two common challenges to articulation. As with other aspects of our voice, many people are unaware that they regularly have errors in articulation. Recording yourself speak and then becoming a higher self-monitor are effective ways to improve your articulation. Laziness, on the other hand, requires a little more motivation to address. Some people just get in the habit of not articulating their words well. Both mumbling and slurring are examples of poor articulation. In informal settings, this type of speaking may be acceptable, but in formal settings, it will be evaluated negatively. It will hurt a speaker’s credibility. Perhaps the promise of being judged more favorably is enough to motivate a mumbler to speak more clearly.

When combined with a low volume, poor articulation becomes an even greater problem. Doing vocal warm-ups like the ones listed in Section 10.1 “Managing Public Speaking Anxiety” or tongue twisters can help prime your mouth, lips, and tongue to articulate words more clearly. When you notice that you have trouble articulating a particular word, you can either choose a different word to include in your speech or you can repeat it a few times in a row in the days leading up to your speech to get used to saying it.

Pronunciation

Unlike articulation, which focuses on the clarity of words, pronunciation refers to speaking words correctly, including the proper sounds of the letters and the proper emphasis (Shtern, 2017). Mispronouncing words can damage a speaker’s credibility, especially when the correct pronunciation of a word is commonly known. We all commonly run into words that we are unfamiliar with and therefore may not know how to pronounce. Here are three suggestions when faced with this problem. First, look the word up in an online dictionary. Many dictionaries have a speaker icon with their definitions, and when you click on it, you can hear the correct pronunciation of a word. Some words have more than one pronunciation—for example, Caribbean —so choosing either of the accepted pronunciations is fine. Just remember to use consistently that pronunciation to avoid confusing your audience. If a word does not include an audio pronunciation, you can usually find the phonetic spelling of a word, which is the word spelled out the way it sounds.

Second, there will occasionally be words that you cannot locate in a dictionary. These are typically proper nouns or foreign words. In this case, use the “phone-a-friend” strategy. Call up the people you know who have large vocabularies or are generally smart when it comes to words, and ask them if they know how to pronounce it. If they do, and you find them credible, you are probably safe to take their suggestion.

Third, “fake it ‘til you make it” should only be used as a last resort. If you cannot find the word in a dictionary and your smart friends do not know how to pronounce it, it is likely that your audience will also be unfamiliar with the word. In that case, using your knowledge of how things are typically pronounced, decide on a pronunciation that makes sense and confidently use it during your speech. Most people will not question it. In the event that someone does correct you on your pronunciation, thank him or her for correcting you and adjust your pronunciation.

Fluency refers to the flow of your speaking. To speak with fluency means that your speech flows well and that there are not many interruptions to that flow. Two main disfluencies or problems affect the flow of a speech. Fluency hiccups are unintended pauses in a speech that usually result from forgetting what you were saying, being distracted, or losing your place in your speaking notes. Fluency hiccups are not the same as intended pauses, which are useful for adding emphasis or transitioning between parts of a speech. While speakers should try to minimize fluency hiccups, even experienced speakers need to take an unintended pause sometimes to get their bearings or to recover from an unexpected distraction. Fluency hiccups become a problem when they happen regularly enough to detract from the speaker’s message.

Verbal fillers are words that speakers use to fill in a gap between what they were saying and what they are saying next (Hennessy, 2019). Common verbal fillers include um , uh , ah , er , you know , and like . The best way to minimize verbal fillers is to become a higher self-monitor and realize that you use them. Many students are surprised when they watch the video of their first speech and realize they said “um” thirty times in three minutes. Gaining that awareness is the first step in eliminating verbal fillers, and students make noticeable progress with this between their first and second speeches (Hennessy, 2019). If you do lose your train of thought, having a brief fluency hiccup is better than injecting a verbal filler, because the audience may not even notice the pause or may think it was intentional.

9.3 Physical Delivery

Physical delivery.

Many speakers are more nervous about physical delivery than vocal delivery. Putting our bodies on the line in front of an audience often makes us feel more vulnerable than putting our voice out there. Yet most audiences are not as fixated on our physical delivery as we think they are. Knowing this can help relieve some anxiety, but it does not give us a free pass when it comes to physical delivery. We should still practice for physical delivery that enhances our verbal message. Physical delivery of a speech involves nonverbal communication through the face and eyes, gestures, and body movements.

Physical Delivery and the Face

We tend to look at a person’s face when we are listening to them (Hoffler, 2016). Again, this often makes people feel uncomfortable and contributes to their overall speaking anxiety. Many speakers do not like the feeling of having “all eyes” on them, even though having a room full of people avoiding making eye contact with you would be much more awkward. Remember, it is a good thing for audience members to look at you, because it means they are paying attention and interested. Audiences look toward the face of the speaker for cues about the tone and content of the speech.

Facial Expressions

Facial expressions can help bring a speech to life when used by a speaker to communicate emotions and demonstrate enthusiasm for the speech (Hoffler, 2016). As with vocal variety, we tend to use facial expressions naturally and without conscious effort when engaging in day-to-day conversations. Yet many speakers’ expressive faces turn “deadpan” when they stand in front of an audience. Some people naturally have more expressive faces than others do have—think about the actor Jim Carey’s ability to contort his face as an example. However, we can also consciously control and improve on our facial expressions to be speakers that are more effective. As with other components of speech delivery, becoming a higher self-monitor and increasing your awareness of your typical delivery habits can help you understand, control, and improve your delivery. Although you should not only practice your speech in front of a mirror, doing so can help you get an idea of how expressive or unexpressive your face is while delivering your speech.

Facial expressions help set the emotional tone for a speech, and it is important that your facial expressions stay consistent with your message (Hoffler, 2016). In order to set a positive tone before you start speaking, briefly look at the audience and smile. A smile is a simple but powerful facial expression that can communicate friendliness, openness, and confidence. Facial expressions communicate a range of emotions and are associated with various moods or personality traits.

For example, combinations of facial expressions can communicate that a speaker is tired, excited, angry, confused, frustrated, sad, confident, smug, shy, or bored, among other things. Even if you are not bored, for example, a slack face with little animation may lead an audience to think that you are bored with your own speech, which is not likely to motivate them to be interested. So make sure your facial expressions are communicating an emotion, mood, or personality trait that you think your audience will view favorably. Also, make sure your facial expressions match with the content of your speech. When delivering something lighthearted or humorous, a smile, bright eyes, and slightly raised eyebrows will nonverbally enhance your verbal message. When delivering something serious or somber, a furrowed brow, a tighter mouth, and even a slight head nod can enhance that message. If your facial expressions and speech content are not consistent, your audience could become confused by the conflicting messages, which could lead them to question your honesty and credibility.

Eye Contact

Eye contact is an important element of nonverbal communication in all communication settings. Eye contact can also be used to establish credibility and hold your audience’s attention (Barnard, 2017). We often interpret a lack of eye contact to mean that someone is not credible or not competent, and as a public speaker, you do not want your audience thinking either of those things. Eye contact holds attention because an audience member who knows the speaker is making regular eye contact will want to reciprocate that eye contact to show that they are paying attention. This will also help your audience remember the content of your speech better, because acting as if we are paying attention actually leads us to pay attention and better retain information.

Norms for eye contact vary among cultures (Barnard, 2017). Therefore, it may be difficult for speakers from countries that have higher power distances or are more collectivistic to get used to the idea of making direct and sustained eye contact during a speech. In these cases, it is important for the speaker to challenge himself or herself to integrate some of the host culture’s expectations and for the audience to be accommodating and understanding of the cultural differences.

Physical Delivery and the Body

Have you ever gotten dizzy as an audience member because the speaker paced back and forth? Anxiety can lead us to do some strange things with our bodies, like pacing, that we do not normally do, so it is important to consider the important role that your body plays during your speech. We call extra movements caused by anxiety nonverbal adaptors . Most of them manifest as distracting movements or gestures. These nonverbal adaptors, like tapping a foot, wringing hands, playing with a paper clip, twirling hair, jingling change in a pocket, scratching, and many more, can definitely detract from a speaker’s message and credibility. Conversely, a confident posture and purposeful gestures and movement can enhance both.

Posture is the position we assume with our bodies, either intentionally or out of habit. Although people, especially young women, used to be trained in posture, often by having them walk around with books stacked on their heads, you should use a posture that is appropriate for the occasion while still positioning yourself in a way that feels natural. In a formal speaking situation, it is important to have an erect posture that communicates professionalism and credibility (Clayton, 2018). However, a military posture of standing at attention may feel and look unnatural in a typical school or business speech. In informal settings, it may be appropriate to lean on a table or lectern, or even sit among your audience members (Clayton, 2018). Head position is also part of posture. In most speaking situations, it is best to keep your head up, facing your audience. A droopy head does not communicate confidence. Consider the occasion important, as an inappropriate posture can hurt your credibility.

Gestures include arm and hand movements. We all go through a process of internalizing our native culture from childhood. An obvious part of this process is becoming fluent in a language. Perhaps less obvious is the fact that we also become fluent in nonverbal communication, gestures in particular. We all use hand gestures while we speak, but we didn’t ever take a class in matching verbal communication with the appropriate gestures; we just internalized these norms over time based on observation and put them into practice. By this point in your life, you have a whole vocabulary of hand movements and gestures that spontaneously come out while you are speaking. Some of these gestures are emphatic and some are descriptive (Koch, 2007).

Emphatic gestures are the most common hand gestures we use, and they function to emphasize our verbal communication and often relate to the emotions we verbally communicate (Toastmasters International, 2011). Pointing with one finger or all the fingers straight out is an emphatic gesture. We can even bounce that gesture up and down to provide more emphasis. Moving the hand in a circular motion in front of our chest with the fingers spread apart is a common emphatic gesture that shows excitement and often accompanies an increased rate of verbal speaking. We make this gesture more emphatic by using both hands. Descriptive gestures function to illustrate or refer to objects rather than emotions (Toastmasters International, 2011). We use descriptive gestures to indicate the number of something by counting with our fingers or the size, shape, or speed of something. Our hands and arms are often the most reliable and easy-to-use visual aids a speaker can have.

While the best beginning strategy is to gesture naturally, you also want to remain a high self-monitor and take note of your typical patterns of gesturing. If you notice that you naturally gravitate toward one particular gesture, make an effort to vary your gestures more. You also want your gestures to be purposeful, not limp or lifeless.

Sometimes movement of the whole body, instead of just gesturing with hands, is appropriate in a speech. When students are given the freedom to move around, it often ends up becoming floating or pacing, which are both movements that comfort a speaker by expending nervous energy but only serve to distract the audience (Toastmasters International, 2011). Floating refers to speakers who wander aimlessly around, and pacing refers to speakers who walk back and forth in the same path. To prevent floating or pacing, make sure that your movements are purposeful. Many speakers employ the triangle method of body movement where they start in the middle, take a couple steps forward and to the right, then take a couple steps to the left, then return to the center. Obviously, you do not need to do this multiple times in a five- to ten-minute speech, as doing so, just like floating or pacing, tends to make an audience dizzy.

To make your movements appear more natural, time them to coincide with a key point you want to emphasize or a transition between key points. Minimize other movements from the waist down when you are not purposefully moving for emphasis. Speakers sometimes tap or shuffle their feet, rock, or shift their weight back and forth from one leg to the other. Keeping both feet flat on the floor, and still, will help avoid these distracting movements (Toastmasters International, 2011).

Credibility and Physical Delivery

Audience members primarily take in information through visual and auditory channels. Just as the information you present verbally in your speech can add to or subtract from your credibility, nonverbal communication that accompanies your verbal messages affects your credibility.

Professional Dress and Appearance

No matter what professional field you go into, you will need to consider the importance of personal appearance (Caffrey, 2020). Although it may seem petty or shallow to put so much emphasis on dress and appearance, impressions matter, and people make judgments about our personality, competence, and credibility based on how we look. In some cases, you may work somewhere with a clearly laid out policy for personal dress and appearance. In many cases, the suggestion is to follow guidelines for “business casual.”

Despite the increasing popularity of this notion over the past twenty years, people’s understanding of what business casual means is not consistent (Caffrey, 2020). The formal dress codes of the mid-1900s, which required employees to wear suits and dresses, gave way to the trend of business casual dress, which seeks to allow employees to work comfortably while still appearing professional. While most people still dress more formally for job interviews or high-stakes presentations, the day-to-day dress of working professionals varies.

Visual Aids and Delivery

Visual aids play an important role in conveying supporting material to your audience. They also tie to delivery, since using visual aids during a speech usually requires some physical movements. It is important not to let your use of visual aids detract from your credibility (Beqiri, 2018). Many good speeches are derailed by posters that fall over, videos with no sound, and uncooperative PowerPoint presentations.

Figure 9.1: Systematic desensitization can include giving more public speeches, taking communication courses, or imagining public speaking scenarios. William Moreland. 2019. Unsplash license . https://unsplash.com/photos/GkWP64truqg

Figure 9.2: Vocal warm-up exercises. Andrea Piacquadio. 2020. Pexels license . https://www.pexels.com/photo/man-in-red-polo-shirt-3779453/

Figure 9.3: Primary phases to the practice process. Kindred Grey. 2022. CC BY 4.0 .

Figure 9.4: Three facets of speaking for clarity. Kindred Grey. 2022. CC BY 4.0 .

Figure 9.5: Facial expressions set the tone for a speech, and should be consistent with your message. Afif Kusuma. 2021. Unsplash license . https://unsplash.com/photos/F3dFVKj6q8I

Figure 9.6: To make your movements appear natural, time them to coincide with a key point. Product School. 2019. Unsplash license . https://unsplash.com/photos/S3hhrqLrgYM

Section 9.1

Allen, M., Hunter, J. E., & Donohue, W. A. (1989). Meta-analysis of self-report data on the effectiveness of public speaking anxiety treatment techniques. Communication Education, 38 (1), 54–76. https://doi.org/10.1080/03634528909378740

Bodie, G. D. (2010). A racing heart, rattling knees, and ruminative thoughts: Defining, explaining, and treating public speaking anxiety. Communication Education, 59 (1), 70–105. https://doi.org/10.1080/03634520903443849

Motley, M. T. (2009). COM therapy. In J. A. Daly, J. C. McCroskey, J. Ayres, T. Hopf, and D. M. Ayers Sonandré (Eds.), Avoiding communication: Shyness, reticence, and communication apprehension (pp. 379-400) (3rd ed.). Hampton Press.

Priem, J. S., & Haunani Solomon, D. (2009). Comforting apprehensive communicators: The effects of reappraisal and distraction on cortisol levels among students in a public speaking class. Communication Quarterly, 57 (3), 259-281.

Section 9.2

Barnard, D. (2018, January 20). Average speaking rate and words per minute . https://virtualspeech.com/blog/average-speaking-rate-words-per-minute

Davis, B. (2021, June 1). Why is audience engagement important? https://www.mvorganizing.org/why-is-audience-engagement-important/

Hennessy, C. (2019, March 27). Verbal filler: How to slow the flow . https://www.throughlinegroup.com/2019/03/27/verbal-filler-how-to-slow-the-flow/

LibreTexts. (2021, February 20). Methods of speech delivery . https://socialsci.libretexts.org/Bookshelves/Communication/Public_Speaking/Exploring_Public_Speaking_(Barton_and_Tucker)/11%3A_Delivery/11.02%3A_Methods_of_Speech_Delivery

Moore, K. (2015, January 13). Public speaking tips: Use vocal variety like a pro! https://coachkiomi.com/best-public-speaking-tips-use-vocal-variety/

Packard, D. (2020, July 13). Speaking up: How to increase the volume of your voice . https://packardcommunications.com/speaking-up-how-to-increase-the-volume-of-your-voice/

Rampton, J. (2021, July 27). Learning to speak with clarity . https://www.calendar.com/blog/learning-to-speak-with-clarity/

Scotti, S. (2015, December 1). Vocal delivery: Take command of your voice . https://professionallyspeaking.net/vocal-delivery-take-command-of-your-voice-part-one/

Shtern, A. (2017, April 17). The importance of good pronunciation . https://shaneschools.com/en/the-importance-of-good-pronunciation/

Section 9.3

Barnard, D. (2017, October 24). The importance of eye contact during a presentation . https://virtualspeech.com/blog/importance-of-eye-contact-during-a-presentation

Beqiri, G. (2018, June 21). Using visual aids during a presentation or training session . https://virtualspeech.com/blog/visual-aids-presentation

Caffrey, A. (2020, February 25). The importance of personal appearance . http://www.publicspeakingexpert.co.uk/importanceofpersonalappearance.html

Clayton, D. (2018, October 31). The importance of good posture in public speaking . https://simplyamazingtraining.co.uk/blog/good-posture-public-speaking

Hoffler, A. (2016, June 7). Why facial expressions are important in public speaking . https://www.millswyck.com/2016/06/07/the-importance-of-facial-expression/

Koch, A. (2007). Speaking with a purpose (7th ed.). Pearson, 2007.

Toastmasters International. (2011). Gestures: Your body speaks . https://web.mst.edu/~toast/docs/Gestures.pdf

Fear or anxiety experience by a person due to real or perceived communication with another person or persons. This is a fear or anxiety that involves several types of communication not limited to public speaking.

Type of communication apprehension that produces physiological, cognitive, and behavioral reactions in people when faced with a real or imagined presentation

A type of cognitive restructuring that encourages people to think of public speaking as conversation rather than a performance

When a speaker has little or no time to prepare a speech

Speaking from a well written or printed document that contains the entirety of a speech

Completely memorizing a speech and delivering it without notes

Memorizing the overall structure and main points of a speech and then speaking from keyword/key-phrase notes

Refers to how fast or slow you speak

Refers to how loud or soft you speak

Refers to how high or low a speaker’s voice is

Changes in your rate, volume, and pitch that make you sound more prepared and credible

Refers to the clarity of sounds and words you pronounce

Whether you say the words correctly

Refers to the flow of your speaking

Unintended pauses in a speech that usually result from forgetting what you were saying, being distracted, or losing your place in speaking

The umms, uhhs, and other linguistic pauses of conversation

The feelings expressed on a person’s face

The act of looking directly into one another’s eyes

Extra movements caused by anxiety (i.e., tapping your foot, wringing your hands, playing with a paperclip, twirling hair, or scratching)

The position in which someone holds their body when standing or sitting

A movement of part of the body, especially a hand or the head, to express an idea or meaning

Communication in the Real World Copyright © by Faculty members in the School of Communication Studies, James Madison University is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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Chapter Thirteen – Speech Delivery

Maryland GovPics –  House of Ruth Luncheon  – CC BY 2.0.

The easiest approach to speech delivery is not always the best. Substantial work goes into the careful preparation of an interesting and ethical message, so it is understandable that students may have the impulse to avoid “messing it up” by simply reading it word for word. But students who do this miss out on one of the major reasons for studying public speaking: to learn ways to “connect” with one’s audience and to increase one’s confidence in doing so. You already know how to read, and you already know how to talk. But public speaking is neither reading nor talking.

Speaking in public has more formality than talking. During a speech, you should present yourself professionally. This doesn’t mean you must wear a suit or “dress up” (unless your instructor asks you to), but it does mean making yourself presentable by being well groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well.

While speaking has more formality than talking, it has less formality than reading. Speaking allows for meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is a more or less exact replication of words on paper without the use of any nonverbal interpretation. Speaking, as you will realize if you think about excellent speakers you have seen and heard, provides a more animated message.

The next sections introduce four methods of delivery that can help you balance between too much and too little formality when giving a public speech.

Types of Delivery

Impromptu Speaking

Impromptu speaking is the presentation of a short message without advance preparation. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m a volunteer with the Homes for the Brave program.” Another example of impromptu speaking occurs when you answer a question such as, “What did you think of the movie?” Your response has not been preplanned, and you are constructing your arguments and points as you speak. Even worse, you might find yourself going into a meeting and your boss says, “I want you to talk about the last stage of the project. . .” and you have no warning.

The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate the central theme of their message. As a result, the message may be disorganized and difficult for listeners to follow.

Here is a step-by-step guide that may be useful if you are called upon to give an impromptu speech in public:

• Take a moment to collect your thoughts and plan the main point that you want to make (like a mini thesis statement).
• Thank the person for inviting you to speak. Do not make comments about being unprepared, called upon at the last moment, on the spot, or uneasy. In other words, try to avoid being self-deprecating!
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
• If you can use a structure, use numbers if possible: “Two main reasons. . .” or “Three parts of our plan. . .” or “Two side effects of this drug. . .” Past, present, and future or East Coast, Midwest, and West Coast are prefab structures.
• Thank the person again for the opportunity to speak.
• Stop talking (it is easy to “ramble on” when you don’t have something prepared). If in front of an audience, don’t keep talking as you move back to your seat.

Impromptu speeches are generally most successful when they are brief and focus on a single point.

We recommend practicing your impromptu speaking regularly and every day. Do you want to work on reducing your vocalized pauses in a formal setting? Cool! You can begin that process by being conscious of your vocalized fillers during informal conversations and settings.

Extemporaneous

Extemporaneous speaking  is the presentation of a carefully planned and rehearsed speech, spoken in a conversational manner using brief notes.

Speaking extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible since you know the speech well enough that you don’t need to read it. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and nonverbally. By using notes rather than a full manuscript (or everything that you’re going to say), the extemporaneous speaker can establish and maintain eye contact with the audience and assess how well they are understanding the speech as it progresses. It also allows flexibility; you are working from the strong foundation of an outline, but if you need to delete, add, or rephrase something at the last minute or to adapt to your audience, you can do so. The outline also helps you be aware of main ideas vs. subordinate ones.

Because extemporaneous speaking is the style used in the great majority of public speaking situations, most of the information in the subsequent sections of this chapter is targeted toward this kind of speaking.

Manuscript  speaking is the word-for-word iteration of a written message. In a manuscript speech, the speaker maintains their attention on the printed page except when using presentation aids.

The advantage to reading from a manuscript is the exact repetition of original words. This can be extremely important in some circumstances. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact. In reading one word at a time, in order, the only errors would typically be mispronunciation of a word or stumbling over complex sentence structure. A manuscript speech may also be appropriate at a more formal affair (like a funeral), when your speech must be said exactly as written in order to convey the proper emotion or decorum the situation deserves.

However, there are costs involved in manuscript speaking. First, it’s typically an uninteresting way to present. Unless the speaker has rehearsed the reading as a complete performance animated with vocal expression and gestures (well-known authors often do this for book readings), the presentation tends to be dull. Keeping one’s eyes glued to the script prevents eye contact with the audience. For this kind of “straight” manuscript speech to hold audience attention, the audience must be already interested in the message and speaker before the delivery begins. Finally, because the full notes are required, speakers often require a lectern to place their notes, restricting movement and the ability to engage with the audience. Without something to place the notes on, speakers have to manage full-page speaking notes, and that can be distracting.

It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, such as a teleprompter, especially when appearing on television, where eye contact with the camera is crucial. With practice, a speaker can achieve a conversational tone and give the impression of speaking extemporaneously and maintaining eye contact while using an autocue device. However, success in this medium depends on two factors: (1) the speaker is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and (2) the speech is written in a style that sounds conversational.

Memorized speaking is reciting a written message that the speaker has committed to memory. Actors, of course, recite from memory whenever they perform from a script in a stage play, television program, or movie. When it comes to speeches, memorization can be useful when the message needs to be exact, and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses presentation aids, this freedom is even more of an advantage.

Memorization, however, can be tricky. First, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. If you go completely blank during the presentation, it will be extremely difficult to find your place and keep going. Obviously, memorizing a typical seven-minute classroom speech takes a great deal of time and effort, and if you aren’t used to memorizing, it is very difficult to pull off.

We recommend playing with all 4 types of delivery (though extemporaneous is most common in public speaking). Once you identify what type of delivery style you’ll use in a speech, it’s time to rehearse. We will discuss best practices for rehearsing in Chapter 20. Let us focus now on elements of effective speech delivery.

Vocal Aspects of Delivery

Though we speak frequently during the course of a day, a formal speech requires extra attention to detail in preparation of a more formal speech presentation. What can one do in advance to prepare for a speech? The challenge is partly determined by the speaker’s experience, background and sometimes cultural influence and existing habits of speaking. Articulation, Pronunciation, Dialect, Tone, Pitch, and Projection each depends on long-term practice for success. These aspects are like signatures and should be developed and used by each speaker according to his own persona.

Voice, or vocal sound, is made when controlled air being exhaled from the lungs, passes over the vocal cords causing a controlled vibration. The vibrating air resonates in the body, chest cavity, mouth, and nasal passages. The vibrating air causes a chain reaction with the air in the room. The room’s air, set in motion by the voice, is captured by the listener’s ear. The vibration of the air against the eardrum is transferred to electrical impulses that are interpreted by the listener’s brain. Thus, the sounds we can make are predicated on the breaths that we take.

“Crying baby”  by Brazzouk.  CC-BY-SA .

TRY THIS! BREATHING

Talk without breathing. It cannot be done. So, if you are screaming (like a baby), you are also breathing!

The first word of advice on speaking to an audience: BREATHE!

Articulation

We are often judged by how well we speak in general. A measure of perceived intellect or education is how well we  articulate . That is: how well and correctly we form our vowels and consonants using our lips, jaw, tongue, and palate to form the sounds that are identified as speech.  Diction  and  enunciation  are other terms that refer to the same idea. For instance, saying “going to” instead of “gonna” or “did not” instead of “dint” are examples of good versus poor articulation. Consonant and vowels are spoken with standard accepted precision, and serious students and speakers will strive to practice the clarity of their sounds. Proper diction is as integral to the English language as proper spelling, but it takes practice.

Pronunciation

Proper  articulation  applied to a given word is that word’s  pronunciation . The pronunciation includes how the vowels and consonants are produced as well as which syllable is emphasized. For generations, speakers depended on “markings (such as the International Phonetics Alphabet or similar Dictionary Symbols) to discover or decide how words were officially pronounced. With online dictionaries now readily available, one needs only to “look up” a word and select “play” to hear an audible recording of the official and precise way a word should be pronounced. Now there is no excuse for mispronouncing a word in a speech. A mispronounced word will obliterate a speaker’s credibility, and the audience’s attention will be focused on the fault rather than the message.

TRY THIS! PRONUNCIATION

1. Flip through a book, article or scholarly work until you come to a word that is unfamiliar and you can only guess its pronunciation.

2. Go to the Merriam-Webster Dictionary website and look up the word.

3. When the definition appears, click the icon of the loudspeaker. The word is audibly pronounced for you.

The online dictionary is useful in both articulation as well as pronunciation.

Accent, Dialect, and Regionalisms

“Iraqi speaker”  by Office of United States Rep. Ellen Tauscher. Public domain.

Subtleties in the way we pronounce words and phrase our speech within a given language are evident in  accents ,  regionalisms , and  dialects . An accent refers to the degree of prominence of the way syllables are spoken in words, as when someone from Australia says “undah” whereas we say “under.” A  regionalism  is a type of expression, as when someone says “The dog wants walked,” instead of “the dog wants to go for a walk.” Dialect is a variety of language where one is distinguished from others by grammar and vocabulary. In Pennsylvania you might hear people say that they are going to “red up the room,” which means “to clean the room.”

Those who depend on speaking for a career (broadcasters, politicians, and entertainers) will often strive for unaccented General or Standard English. Listen to most major network newscasters for examples of  regionalism-free  speech. A given audience may be prejudiced towards or against a speaker with an identifiable accent or dialect. Though we would wish prejudice were not the case, the way we speak implies so much about our education, cultural background, and economic status, that prejudice is inevitable. Any speaker should be aware of how accent,  dialect , and regionalisms can be perceived by a given audience. If you speak in a way that the audience might find difficult to understand, make an extra effort to pay attention to the accent and phrasing of your speech. Ask a sympathetic and objective listener to help you when you practice.

We often refuse to accept an idea merely because the tone of voice in which it has been expressed is unsympathetic to us. – Friedrich Nietzsche

Vocal Quality

The quality of the voice, its  timbre (distinctive sound) and texture, affects audibility and can affect the articulation. Our voices are unique to each of us. It is a result of our physical vocal instrument, including diaphragm, vocal cords, lungs and body mass. Some examples of vocal quality include warm, clear, soft, scratchy, mellow and breathy. Each speaker should practice at maximizing the vocal effect of their instrument, which can be developed with vocal exercises. There are numerous books, recordings and trainers available to develop one’s vocal quality when needed. The quality of one’s voice is related to its range of pitch.

TRY THIS! INFLECTION

Your voice goes UP, and then your voice goes d o w n.

Pitch and Inflection

Identical to musical parlance, the  pitch is the “highness” or “lowness” of the voice. Each of us has a range of  tone . Vocal sounds are actually vibrations sent out from the vocal cords resonating through chambers in the body. The vibrations can literally be measured in terms of audio frequency in the same way music is measured. When the  pitch  is altered to convey a meaning (like raising the pitch at the end of a sentence that is a question), it is the inflection.  Inflections  are variations, turns and slides in pitch to achieve the meaning.

In his writing “Poetics,” Aristotle lists “Music” as an element of the Drama. Some scholars interpret that to include the musicalization of the spoken word with  dramatic inflection . The meaning and effectiveness of a spoken line is greatly dependent on the “melody” of its inflection.

Though archaic, the study of  elocution formalizes the conventions of inflection. In some contemporary cultures, inflection has been minimized because it sounds too “melodramatic” for the taste of the demographic group. It would be sensible to be aware of and avoid both extremes. With effective animated inflection, a speaker is more interesting, and the inflection conveys energy and “aliveness” that compels the audience to listen.

“Ice-T”  by Tino Jacobs.  CC-BY .

When public speaking was known as elocution, sentences were “scored” like music, and spoken using formal rules. Sentences ending as a question went UP at the end. Sentences ending in a period, ended with a base note. And everyone had fun with exclamation points!

For most of music in history, including Opera, Broadway, and early Rock and Roll, songs were written so that the melody (raising and lowering the pitch) was consistent with what would be spoken. Many of today’s songs, notably Rap songs, depend solely on rhythm. There is little if any inflection (melody) to enhance a lyric’s meaning. Certain languages differ in their dependence on inflection. Japanese and German seem monotonic compared to Italian and French, which offer great variety of inflection.

The human voice is the most beautiful instrument of all, but it is the most difficult to play. – Richard Strauss  

Even someone one who is not a singer can be expressive with inflection and pitch. Like the “Think System” of Professor Harold Hill in the musical The Music Man. If you THINK varied pitch, you can SPEAK varied pitch. Think of pitch inflections as seasoning spices that can make the speech more interesting. Sing “Happy Birthday.” You do not have to concentrate or analyze how to create the melody in your voice. Your memory and instinct take over. Notice how the pitch also provides an audible version of punctuation, letting the audience know if your sentence has ended, if it is a question, and so on. The melody lets the audience know that there is more to come (a comma) and when the phrase is ended (a period). Remember that in a speech, the audience does not have the written punctuation to follow, so you have to provide the punctuation with your inflection.

TRY THIS! VOCAL VARIATION 

Find a listening partner. Using only the sounds of “la” ha,” and “oh,” convey the meaning of the following:

1. It’s the biggest thing I’ve ever seen!

2. I’ve fallen and can’t get up!

3. That soup is disgusting and spoiled.

4. I got an “A” in my Speech Final!

If you cannot relay the meaning with just sounds, try a second time (each) with gestures and facial expressions until the listener understands. Then say the lines with the expressive inflections you have developed using only the sounds.

Those who do not use inflection, or use a range of pitch, are speaking in monotone . And, as the word implies, it can be monotonous, boring, and dull. A balance between melodramatic and monotonous would be preferred. The inflection should have a meaningful and interesting variety. Be careful not to turn a pattern of inflection into a repetitious sound. Think through each phrase and its musicalization separately.

Many speakers have developed the habit of ending each sentence as though it is a question. It may be becoming increasingly common. In the wake of the Valley Girl syndrome of the 1980’s, a bad inflection habit has entered the speech pattern: Some speakers end a declarative sentence with the inflection of a question.

Do you know what I mean?

A word of caution: Inflection and varied pitch must be “organic,” that is to say, natural for the speaker. You cannot fake it, or it sounds artificial and disingenuous. It is a skill that needs to develop over a period of time.

Rate of Speaking

In order to retain clarity of the speech with articulation and inflection, the speaker must be aware that there is a range of appropriate  tempo for speaking. If the tempo is too slow, the speech might resemble a monotonous peal. If it is too fast, the articulation could suffer if consonants or vowels are dropped or rushed to keep up the speed. An audience could become frustrated with either extreme. The tempo needs to be appropriate to the speaker’s style, but neither paced like a Gilbertian Lyric (as in “Gilbert and Sullivan”) patter nor a funereal dirge. A comfortable and clear pace is the best. An ideal speaking rate will allow you to comfortably increase your pace to create a sense of excitement, or slow down to emphasize the seriousness of a topic.

It is simple nonsense to speak of the fixed tempo of any particular vocal phrase. Each voice has its peculiarities. – Anton Seidl

Pauses Versus Vocalized Pauses

A text that is read has punctuation that the reader can see…miniature landmarks to define the text. When spoken, similar punctuation is needed for comprehension, and the speaker’s responsibility is to offer the text with pauses. Space between phrases, properly planted, gives the audience the opportunity to understand the structure of the speaker’s sentences and paragraphs. It also gives time for the audience to “digest” crucial phrases.

Generally, spoken sentences and paragraphs need to be simpler and shorter than what can be comprehended by reading. Pauses can help increase comprehension.

However, pauses that are filled with “uh’s, “um’s,” etc., are called  vocalized pauses , or  fillers , and should be avoided. They can be distracting, annoying, and give the impression of a lack of preparation if used excessively. Even worse is the use of vernacular phrases like, “y’know” (a contraction of “Do You Know”) which gives the impression of lack of education or lack of concern for the audience. The use of vocalized pauses may be the result of a habit that deserves an effort to be overcome. Avoid using phrases such as “Uh,” “OK?”, “y’know”, “like…, I mean,” “right?”

Vocal Projection

The volume produced by the vocal instrument is  projection . Supporting the voice volume with good breathing and energy can be practiced, and helping a speaker develop the correct volume is a main task of a vocal trainer, teacher or coach. Good vocal support with good posture, breathing, and energy should be practiced regularly, long before a speech is delivered. There are numerous exercises devoted to developing projection capabilities.

While there is no need to shout, a speaker should project to be easily heard from the furthest part of the audience. Even if the speech is amplified with a microphone/sound system, one must speak with projection and energy. As with your rate of speech, you should speak at a volume that comfortably allows you to increase the volume of your voice without seeming to shout or decrease the volume of your voice and still be heard by all audience members.

Do not expect to walk up to the podium and have a full voice. Actors spend about a half-hour doing vocal warm-ups, and singers warm up much more. You might not have an opportunity to warm up immediately before your speech, but when you can, warm up with humming, yawning (loudly) or singing scales: all while breathing deeply and efficiently. It will loosen your voice, prevent irritation, and fire up your vocal energy.

TRY THIS! PROJECTION

Go to the room in which you are to speak. Have a friend sit as far away from the podium is possible. Rehearse your speech, talking loudly enough so your friend can hear you comfortably. That is the projection you will need. When you mentally focus on the distant listener, you will tend to project better.

One final note: If public speaking is or will be an important part of your career, it would be sensible to have an evaluation of your voice, articulation and projection done by an objective professional so you can take any remedial action that might be recommended. There are courses of study, private lessons, and professional voice coaches to work with your voice projection, tone, and pitch.

Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning. – Maya Angelou

While vocal aspects of delivery are certainly important, they do not paint the entire picture.  Nonverbal aspects of delivery are discussed next; these include your appearance, posture, gestures, eye contact, and facial expressions.

Nonverbal Aspects of Delivery

Women in Business Leadership Conf.  by UCLA Anderson.  CC-BY-NC-SA .

Personal Appearance

Here is the golden rule: Dress appropriately for the situation. You don’t need to sport a power tie (the predictable red tie politicians wore in the 1980s), but you should be comfortable and confident knowing that you look good.

With the exception of wearing formal black-tie tuxedo to a hockey game, it is good practice to dress a bit more formal than less. Err on the side of formal. Most class speeches would be best in business casual (which can vary from place to place and in time). The culture or standards of the audience should be considered.

There are exceptions depending on the speech. A student once arrived in pajamas to deliver his 9 a.m. speech. At first, I thought he got up too late to dress for class. However, his speech was on Sleep Deprivation, and his costume was deliberate. What he wore contributed to his speech.

If you have long hair, be sure it is out of the way so it won’t cover your face. Flipping hair out of your face is very distracting, so it is wise to secure it with clips, gel, or some other method. Be sure you can be seen, especially your eyes and your mouth, even as you glance down to the podium.

Think of it as an interview…just like in an interview, you will want to make a good first impression. The corporate culture of the business will determine the dress. Always dress at the level of the person conducting the interview. For example, a construction supervisor (or project manager) will conduct an interview to hire you as a carpenter. Do not dress like a carpenter, dress like the project manager.

Actors know when they audition, the role is won by the time they step into the room. A speaker can launch success by stepping confidently to the podium.

Be tidy and clean. If you appear as though you took time to prepare because your speech is important, then your audience will recognize and respect what you have to say.

Movement and Gestures

Overall movement and specific gestures are integral to a speech. Body stance, gestures and facial expressions can be generally categorized as  body language . Movement should be relaxed and natural, and not excessive. How you move takes practice. Actors usually have the advantage of directors helping to make decisions about movement, but a good objective listener or a rehearsal in front of a large mirror can yield productive observations.

“Barack Obama at Las Vegas Presidential Forum”  by Center for American Progress Action Fund.  CC-BY-SA .

Moving around the performance space can be a very powerful component of a speech; however, it should be rehearsed as part of the presentation. Too much movement can be distracting. This is particularly true if the movement appears to be a result of nervousness. Avoid fidgeting, stroking your hair, and any other nervousness-related movement.

Among the traditional common fears of novice speakers is not knowing what to do with one’s hands. Sometimes the speaker relies on clutching to the podium or keeping hands in pockets. Neither is a good pose. From my own observation, hand gestures are very common in Italy. We Italians can be seen in conversation from across the street, and an observer can often tell what is being said. There is no need to imitate an Italian in delivering a speech, but hand movement and the energy that the movement represents, can help hold attention as well as help express the message.

An actor practices using the entire body for expression, and regularly practices physical exercises to keep the body and hands and arms relaxed and in motion. An actor’s hand gestures are developed in rehearsal. A speaker’s gestures should also be considered during practice.

During the period when elocution was taught, hand gestures were regimented like a sign language. This is nonsense. Like inflections, gestures and movement should be organic and spontaneous, not contrived. If there is a hint of artificiality in your presentation, you will sacrifice your credibility.

TRY THIS! GESTURES

Using only your hands, convey the following:

• “I give up.”
• “I caught a fish, and it was THIS big!”
• “We will be victorious.”

Facial Expressions

Most readers are very familiar with emoticons like these:

🙂   🙁   :p  😀  😉  :/

Emoticons were not casual inventions, but graphic depictions of facial expressions that convey various meanings of emotions. They are based on a nearly universal language of expression that we begin learning soon after birth. We smile, we frown, we roll our eyes, and we wink. We open eyes wide with astonishment. We raise our eyebrows…occasionally one at a time, in suspicion; both, in astonishment. Sometimes we pucker our lips, either to offer a kiss or express disapproval, disappointment, or grave concern.

“Castefest 2011, Gothic”  by Qsimple.  CC-BY-NC-SA .

Since facial expression is a valid form of communication, it is integral to delivering a speech. The face supports the text, and the speaker’s commitment to the material is validated. The press scrutinizes a politician for every twitch of insincerity. Detectives have created a science of facial communication for interviewing suspects. Like inflections, gestures and movement: facial expressions should be organic and spontaneous, not contrived. If there is a hint of artificiality in your expression, you will sacrifice your credibility.

TRY THIS! FACIAL EXPRESSIONS

While looking in a mirror, try to express these thoughts without words:

• “I am thrilled that I am getting a raise.”
• “I am worried about tomorrow.”
• “Lemons are too sour for me.”
• “I am suspicious about what he did.”

After you have determined a facial expression for each, say the phrase. And see how well the verbal expression goes with the nonverbal expression.

Eye Contact

Next to clearly speaking an organized text, eye contact is another very important element of speaking. An audience must feel interested in the speaker and know the speaker cares about them. Whether addressing an audience of 1000 or speaking across a “deuce” (table for two), eye contact solidifies the relationship between the speaker and audience. Good eye contact takes practice. The best practice is to scan the audience, making contact with each member of the audience.

However, there are some eye contact failures.

Head Bobber

People who bob their head looking down on the notes and up to the audience in an almost rhythmic pattern.

Balcony Gazer

People who look over the heads of their audience to avoid looking at any individual.

The Obsessor

A person who looks at one or two audience members or who only looks in one direction.

Developing Good Eye Contact

The best way to develop good eye contact is to have an objective listener watch and comment on the eye contact.

The eyes are called the windows to the soul, and the importance of eye contact in communication cannot be overemphasized. Ideally, a speaker should include 80% to 90% of the delivery time with eye contact.

Eye contact is so important that modern teleprompters are designed to allow the speaker to look at the audience while actually reading the speech. The Presidential Teleprompter (two angled pieces of glass functioning like a periscope) is used so the politician can “connect” to the audience without missing a single syllable. Audience members will be much more attentive and responsive if they believe the speech is directed to them.

With good eye contact, the speaker can also observe and gauge the attention and response of the audience. This is actually part of the feedback process of communication. The ideal is that the audience is not overly aware of the speaker using notes.

How do you develop good eye contact? First, practice the speech with a generous amount of eye contact. Second, know the speech well enough to only periodically (and quickly) glance at your notes. Third, prepare your notes so they can be easily read and followed without hesitation.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure . – Colin Powell

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19.7 Spotlight on … Delivery/Public Speaking

Learning outcomes.

By the end of this section, you will be able to:

• Implement various technologies effectively to address an audience, matching the capacities of each to the rhetorical situation.
• Apply conventions of speech delivery, such as voice control, gestures, and posture.
• Identify and show awareness of cultural considerations.

Think of a speech you have seen or heard, either in person, on television, or online. Was the speech delivered well, or was it poorly executed? What aspects of the performance make you say that? Both good and poor delivery of a speech can affect the audience’s opinion of the speaker and the topic. Poor delivery may be so distracting that even the message of a well-organized script with strong information is lost to the audience.

Speaking Genres: Spoken Word, Pulpit, YouTube, Podcast, Social Media

The world today offers many new (and old) delivery methods for script writing. While the traditional presidential address or commencement speech on a stage in front of a crowd of people is unlikely to disappear, newer script delivery methods are now available, including many that involve technology. From YouTube , which allows anyone to upload videos, to podcasts, which provide a platform for anyone, celebrities and noncelebrities alike, to produce a radio-like program, it seems that people are finding new ways to use technology to enhance communication. Free resources such as YouTube Studio and the extension TubeBuddy can be a good starting place to learn to create these types of media.

Voice Control

Whether the method is old or new, delivering communication in the speaking genre relies not only on words but also on the way those words are delivered. Remember that voice and tone are important in establishing a bond with your audience, helping them feel connected to your message, creating engagement, and facilitating comprehension. Vocal delivery includes these aspects of speech:

• Rate of speech refers to how fast or slow you speak. You must speak slowly enough to be understood but not so slowly that you sound unnatural and bore your audience. In addition, you can vary your rate, speeding up or slowing down to increase tension, emphasize a point, or create a dramatic effect.
• Volume refers to how loudly or softly you speak. As with rate, you do not want to be too loud or too soft. Too soft, and your speech will be difficult or impossible to hear, even with amplification; too loud, and it will be distracting or even painful for the audience. Ideally, you should project your voice, speaking from the diaphragm, according to the size and location of the audience and the acoustics of the room. You can also use volume for effect; you might use a softer voice to describe a tender moment between mother and child or a louder voice to emphatically discuss an injustice.
• Pitch refers to how high or low a speaker’s voice is to listeners. A person’s vocal pitch is unique to that person, and unlike the control a speaker has over rate and volume, some physical limitations exist on the extent to which individuals can vary pitch. Although men generally have lower-pitched voices than women, speakers can vary their pitch for emphasis. For example, you probably raise your pitch naturally at the end of a question. Changing pitch can also communicate enthusiasm or indicate transition or closure.
• Articulation refers to how clearly a person produces sounds. Clarity of voice is important in speech; it determines how well your audience understands what you are saying. Poor articulation can hamper the effect of your script and even cause your audience to feel disconnected from both you and your message. In general, articulation during a presentation before an audience tends to be more pronounced and dramatic than everyday communication with individuals or small groups. When presenting a script, avoid slurring and mumbling. While these may be acceptable in informal communication, in presented speech they can obscure your message.
• Fluency refers to the flow of speech. Speaking with fluency is similar to reading with fluency. It’s not about how fast you can speak, but how fluid and meaningful your speech is. While inserting pauses for dramatic effect is perfectly acceptable, these are noticeably different from awkward pauses that result from forgetting a point, losing your place, or becoming distracted. Practicing your speech can greatly reduce fluency issues. A word on verbal fillers , those pesky words or sounds used to fill a gap or fluency glitch: utterances such as um , ah , and like detract from the fluency of your speech, distract the audience from your point, and can even reduce your credibility. Again, practice can help reduce their occurrence, and self-awareness can help you speak with more fluency.

Gestures and Expressions

Beyond vocal delivery, consider also physical delivery variables such as gestures and facial expressions . While not all speech affords audiences the ability to see the speaker, in-person, online, and other forms of speech do. Gestures and facial expressions can both add to and detract from effective script delivery, as they can help demonstrate emotion and enthusiasm for the topic. Both have the ability to emphasize points, enhance tone, and engage audiences.

Eye contact is another form of nonverbal, physical communication that builds community, communicates comfort, and establishes credibility. Eye contact also can help hold an audience’s attention during a speech. It is advisable to begin your speech by establishing eye contact with the audience. One idea is to memorize your opening and closing statements to allow you to maintain consistent eye contact during these important sections of the script and strengthen your connection with the audience.

Although natural engagement through gestures, facial expressions, and eye contact can help an audience relate to a presenter and even help establish community and trust, these actions also can distract audiences from the content of the script if not used purposefully. In general, as with most delivery elements, variation and a happy medium between “too much” and “too little” are key to an effective presentation. Some presenters naturally have more expressive faces, but all people can learn to control and use facial expressions and gestures consciously to become more effective speakers. Practicing your speech in front of a mirror will allow you to monitor, plan, and practice these aspects of physical delivery.

Posture and Movement

Other physical delivery considerations include posture and movement. Posture is the position of the body. If you have ever been pestered to “stand up straight,” you were being instructed on your posture. The most important consideration for posture during a speech is that you look relaxed and natural. You don’t want to be slumped over and leaning on the podium or lectern, but you also don’t want a stiff, unnatural posture that makes you look stilted or uncomfortable. In many speeches, the speaker’s posture is upright as they stand behind a podium or at a microphone, but this is not always the case. Less formal occasions and audiences may call for movement of the whole body. If this informality fits your speech, you will need to balance movement with the other delivery variables. This kind of balance can be challenging. You won’t want to wander aimlessly around the stage or pace back and forth on the same path. Nor will you want to shuffle your feet, rock, or shift your weight back and forth. Instead, as with every other aspect of delivery, you will want your movements to be purposeful, with the intention of connecting with or influencing your audience. Time your movements to occur at key points or transitions in the script.

Cultural Considerations

Don’t forget to reflect on cultural considerations that relate to your topic and/or audience. Cultural awareness is important in any aspect of writing, but it can have an immediate impact on a speech, as the audience will react to your words, gestures, vocal techniques, and topic in real time. Elements that speakers don’t always think about—including gestures, glances, and changes in tone and inflection—can vary in effectiveness and even politeness in many cultures. Consideration for cultural cues may include the following:

• Paralanguage : voiced cultural considerations, including tone, language, and even accent.
• Kinesics : body movements and gestures that may include facial expressions. Often part of a person’s subconscious, kinesics can be interpreted in various ways by members of different cultures. Body language can include posture, facial expressions (smiling or frowning), and even displays of affection.
• Proxemics : interpersonal space that regulates intimacy. Proxemics might indicate how close to an audience a speaker is located, whether the speaker moves around, and even how the speaker greets the audience.
• Chronemics : use of time. Chronemics refers to the duration of a script.
• Appearance : clothing and physical appearance. The presentation of appearance is a subtle form of communication that can indicate the speaker’s identity and can be specific to cultures.

Stage Directions

You can think proactively about ways to enhance the delivery of your script, including vocal techniques, body awareness, and cultural considerations. Within the draft of your script, create stage directions . An integral part of performances such as plays and films, stage directions can be as simple as writing in a pause for dramatic effect or as complicated as describing where and how to walk, what facial expressions to make, or how to react to audience feedback.

Look at this example from the beginning of the student sample. Stage directions are enclosed in parentheses and bolded.

student sample text Several years ago, I sat in the waiting area of a major airport, trying to ignore the constant yapping of a small dog cuddled on the lap of a fellow passenger. An airline rep approached the woman and asked the only two questions allowed by law. (high-pitched voice with a formal tone) “Is that a service animal? (pause) What service does it provide for you?” end student sample text

student sample text (bold, defiant, self-righteous tone) “Yes. It keeps me from having panic attacks,” the woman said defiantly, and the airline employee retreated. (move two steps to the left for emphasis) end student sample text

student sample text Shortly after that, another passenger arrived at the gate. (spoken with authority) She gripped the high, stiff handle on the harness of a Labrador retriever that wore a vest emblazoned with the words “The Seeing Eye.” (speed up speech and dynamic of voice for dramatic effect) Without warning, the smaller dog launched itself from its owner’s lap, snarling and snapping at the guide dog. (move two steps back to indicate transition) end student sample text

Now it’s your turn. Using the principle illustrated above, create stage directions for your script. Then, practice using them by presenting your script to a peer reviewer, such as a friend, family member, or classmate. Also consider recording yourself practicing your script. Listen to the recording to evaluate it for delivery, fluency, and vocal fillers. Remember that writing is recursive: you can make changes based on what works and what doesn’t after you implement your stage directions. You can even ask your audience for feedback to improve your delivery.

Podcast Publication

If possible, work with your instructor and classmates to put together a single podcast or a series of podcasts according to the subject areas of the presentations. The purpose of these podcasts should be to invite and encourage other students to get involved in important causes. Work with relevant student organizations on campus to produce and publicize the podcasts for maximum impact. There are many free resources for creating podcasts, including Apple’s GarageBand and Audacity .

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10.3: Vocal Delivery

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Learning Objectives

• Identify elements of vocal delivery that make a speech more engaging.
• Identify elements of vocal delivery that make a speech clearer.
• Discuss the relationship between vocal delivery and speaker credibility.

Vocal delivery includes components of speech delivery that relate to your voice. These include rate, volume, pitch, articulation, pronunciation, and fluency. Our voice is important to consider when delivering our speech for two main reasons. First, vocal delivery can help us engage and interest the audience. Second, vocal delivery helps ensure that our ideas are communicated clearly.

Speaking for Engagement

We have all had the displeasure of listening to an unengaging speaker. Even though the person may care about his or her topic, an unengaging delivery that doesn’t communicate enthusiasm will translate into a lack of interest for most audience members. Although a speaker can be visually engaging by incorporating movement and gestures, which we will discuss more later, a flat or monotone vocal delivery can be sedating or even annoying. Incorporating vocal variety in terms of rate, volume, and pitch is key to being a successful speaker.

Rate of speaking refers to how fast or slow you speak. If you speak too fast, your audience will not be able to absorb the information you present. If you speak too slowly, the audience may lose interest. The key is to vary your rate of speaking in a middle range, staying away from either extreme, in order to keep your audience engaged. In general, a higher rate of speaking signals that a speaker is enthusiastic about his or her topic. Speaking slowly may lead the audience to infer that the speaker is uninterested, uninformed, or unprepared to present his or her own topic. These negative assumptions, whether they are true or not, are likely to hurt the credibility of the speaker. Having evaluated thousands of speeches, I can say that, in terms of rate, the issue speakers face is speaking too fast. The goal is to speak at a rate that will interest the audience and will effectively convey your information. Speaking at a slow rate throughout a speech would likely bore an audience, but that is not a common occurrence.

Some people naturally speak faster than others, which is fine, but we can all alter our rate of speaking with practice. If you find that you are a naturally fast speaker, make sure that you do not “speed talk” through your speech when practicing it. Even if you try to hold back when actually delivering your speech, you may fall back into your practice routine and speak too fast. You can also include reminders to “slow down” on your speaking outline.

Volume refers to how loud or soft your voice is. As with speaking rate, you want to avoid the extremes of being too loud or too soft, but still vary your volume within an acceptable middle range. When speaking in a typically sized classroom or office setting that seats about twenty-five people, using a volume a few steps above a typical conversational volume is usually sufficient. When speaking in larger rooms, you will need to project your voice. You may want to look for nonverbal cues from people in the back rows or corners, like leaning forward or straining to hear, to see if you need to adjust your volume more. Obviously, in some settings, a microphone will be necessary to be heard by the entire audience. Like rate, audiences use volume to make a variety of judgments about a speaker. Softer speakers are sometimes judged as meek, which may lead to lowered expectations for the speech or less perceived credibility. Loud speakers may be seen as overbearing or annoying, which can lead audience members to disengage from the speaker and message. Be aware of the volume of your voice and, when in doubt, increase your volume a notch, since beginning speakers are more likely to have an issue of speaking too softly rather than too loudly.

Pitch refers to how high or low a speaker’s voice is. As with other vocal qualities, there are natural variations among people’s vocal pitch. Unlike rate and volume, there are more physiological limitations on the control we have over pitch. For example, males generally have lower pitched voices than females. Despite these limitations, each person still has the capability to intentionally change their pitch across a range large enough to engage an audience. Changing pitch is a good way to communicate enthusiasm and indicate emphasis or closure. In general, our pitch goes up when we are discussing something exciting. Our pitch goes down slightly when we emphasize a serious or important point. Lowering pitch is also an effective way to signal transitions between sections of your speech or the end of your speech, which cues your audience to applaud and avoids an awkward ending.

Of the vocal components of delivery discussed so far, pitch seems to give beginning speakers the most difficulty. There is a stark difference between the way I hear students speak before and after class and the way they speak when they get in front of the class. It’s like giving a speech temporarily numbs their ability to vary their pitch. Record yourself practicing your speech to help determine if the amount of pitch variety and enthusiasm you think you convey while speaking actually comes through. Speakers often assume that their pitch is more varied and their delivery more enthusiastic than the audience actually perceives it to be. Many of my students note this on the self-evaluations they write after viewing their recorded speech.

Vocal Variety

Overall, the lesson to take away from this section on vocal delivery is that variety is key. Vocal variety includes changes in your rate, volume, and pitch that can make you look more prepared, seem more credible, and be able to engage your audience better. Employing vocal variety is not something that takes natural ability or advanced skills training. It is something that beginning speakers can start working on immediately and everyone can accomplish. The key is to become aware of how you use your voice when you speak, and the best way to do this is to record yourself. We all use vocal variety naturally without thinking about it during our regular conversations, and many of us think that this tendency will translate over to our speaking voices. This is definitely not the case for most beginning speakers. Unlike in your regular conversations, it will take some awareness and practice to use vocal variety in speeches. I encourage students to make this a delivery priority early on. Since it’s something anyone can do, improving in this area will add to your speaking confidence, which usually translates into better speeches and better grades further on.

Speaking for Clarity

In order to be an effective speaker, your audience should be able to understand your message and digest the information you present. Audience members will make assumptions about our competence and credibility based on how we speak. As with other aspects of speech delivery, many people are not aware that they have habits of speech that interfere with their message clarity. Since most of our conversations are informal and take place with people we know, many people don’t make a concerted effort to articulate every word clearly and pronounce every word correctly, and most of the people we talk to either don’t notice our errors or don’t correct us if they do notice. Since public speaking is generally more formal than our conversations, we should be more concerned with the clarity of our speech.

Articulation

Articulation refers to the clarity of sounds and words we produce. If someone is articulate, they speak words clearly, and speakers should strive to speak clearly. Poor articulation results when speakers do not speak clearly. For example, a person may say dinnt instead of didn’t , gonna instead of going to , wanna instead of want to , or hunnerd instead of hundred . Unawareness and laziness are two common challenges to articulation. As with other aspects of our voice, many people are unaware that they regularly have errors in articulation. Recording yourself speak and then becoming a higher self-monitor are effective ways to improve your articulation. Laziness, on the other hand, requires a little more motivation to address. Some people just get in the habit of not articulating their words well. I’m sure we all know someone who mumbles when they speak or slurs their words together. From my experience, this is a problem that I’ve noticed more among men than women. Both mumbling and slurring are examples of poor articulation. In more informal settings, this type of speaking may be acceptable, but in formal settings, it will be negatively evaluated, which will hurt a speaker’s credibility. Perhaps the promise of being judged more favorably, which may help a person become more successful, is enough to motivate a mumbler to speak more clearly.

When combined with a low volume, poor articulation becomes an even greater problem. Doing vocal warm-ups like the ones listed in Section 10.1 “Managing Public Speaking Anxiety” or tongue twisters can help prime your mouth, lips, and tongue to articulate words more clearly. When you notice that you have trouble articulating a particular word, you can either choose a different word to include in your speech or you can repeat it a few times in a row in the days leading up to your speech to get used to saying it.

Pronunciation

Unlike articulation, which focuses on the clarity of words, pronunciation refers to speaking words correctly, including the proper sounds of the letters and the proper emphasis. Mispronouncing words can damage a speaker’s credibility, especially when the correct pronunciation of a word is commonly known. I have actually heard someone, presenting on the topic of pronunciation, mispronounce the word pronunciation , saying “pro-NOUN-ciation” instead of “pro-NUN-ciation.” In such a case, it would not be unwarranted for the audience to question the speaker’s expertise on the subject.

We all commonly run into words that we are unfamiliar with and therefore may not know how to pronounce. I offer my students three suggestions when faced with this problem. The first is to look the word up in an online dictionary. Many dictionaries have a speaker icon with their definitions, and when you click on it, you can hear the correct pronunciation of a word. Some words have more than one pronunciation—for example, Caribbean —so choosing either of the accepted pronunciations is fine. Just remember to consistently use that pronunciation to avoid confusing your audience. If a word doesn’t include an audio pronunciation, you can usually find the phonetic spelling of a word, which is the word spelled out the way it sounds. There will occasionally be words that you can’t locate in a dictionary. These are typically proper nouns or foreign words. In this case, I suggest the “phone-a-friend” strategy. Call up the people you know who have large vocabularies or are generally smart when it comes to words, and ask them if they know how to pronounce it. If they do, and you find them credible, you’re probably safe to take their suggestion. The third option is to “fake it ‘til you make it” and should only be used as a last resort. If you can’t find the word in a dictionary and your smart friends don’t know how to pronounce it, it’s likely that your audience will also be unfamiliar with the word. In that case, using your knowledge of how things are typically pronounced, decide on a pronunciation that makes sense and confidently use it during your speech. Most people will not question it. In the event that someone does correct you on your pronunciation, thank him or her for correcting you and adjust your pronunciation.

Fluency refers to the flow of your speaking. To speak with fluency means that your speech flows well and that there are not many interruptions to that flow. There are two main disfluencies, or problems that affect the flow of a speech. Fluency hiccups are unintended pauses in a speech that usually result from forgetting what you were saying, being distracted, or losing your place in your speaking notes. Fluency hiccups are not the same as intended pauses, which are useful for adding emphasis or transitioning between parts of a speech. While speakers should try to minimize fluency hiccups, even experienced speakers need to take an unintended pause sometimes to get their bearings or to recover from an unexpected distraction. Fluency hiccups become a problem when they happen regularly enough to detract from the speaker’s message.

Verbal fillers are words that speakers use to fill in a gap between what they were saying and what they’re saying next. Common verbal fillers include um , uh , ah , er , you know , and like . The best way to minimize verbal fillers is to become a higher self-monitor and realize that you use them. Many students are surprised when they watch the video of their first speech and realize they said “um” thirty times in three minutes. Gaining that awareness is the first step in eliminating verbal fillers, and students make noticeable progress with this between their first and second speeches. If you do lose your train of thought, having a brief fluency hiccup is better than injecting a verbal filler, because the audience may not even notice the pause or may think it was intentional.

Common Causes of Fluency Hiccups

• Lack of preparation. Effective practice sessions are the best way to prevent fluency hiccups.
• Not writing for speaking. If you write your speech the way you’ve been taught to write papers, you will have fluency hiccups. You must translate the written words into something easier for you to present orally. To do this, read your speech aloud and edit as you write to make sure your speech is easy for you to speak.
• A poorly prepared speaking outline. Whether it is on paper or note cards, sloppy writing, unorganized bullet points, or incomplete/insufficient information on a speaking outline leads to fluency hiccups.
• Distractions. Audience members and the external environment are unpredictable. Hopefully audience members will be polite and will silence their phones, avoid talking while the speaker is presenting, and avoid moving excessively. There could also be external noise that comes through a door or window. A speaker can also be distracted by internal noise such as thinking about other things.

“Getting Plugged In”: Delivering Presentations Online

As many people and organizations are trying to do more with smaller budgets, and new software becomes available, online presentations are becoming more common. Whether using a Webinar format, a WebEx, Skype, FaceTime, Elluminate Live, or some other program, the live, face-to-face audience is now mediated through a computer screen. Despite this change in format, many of the same basic principles of public speaking apply when speaking to people virtually. Yet many business professionals seem to forget the best practices of public speaking when presenting online or don’t get that they apply in both settings. The website TheVirtualPresenter.com offers many tips for presenting online that we’ve covered in this book, including be audience focused, have engaging delivery, and use visual aids effectively (Courville, 2012). Yet speakers need to think about some of these things differently when presenting online. We have natural ways to engage an audience when presenting face-to-face, but since many online presentations are only one-way in terms of video, speakers have to rely on technology like audience polls, live chat, or options for audience members to virtually raise their hand when they have a question to get feedback while speaking. Also, in some formats, the audience can only see the presenter’s computer desktop or slide show, which pulls attention away from physical delivery and makes vocal delivery and visual aids more important. Extemporaneous delivery and vocal variety are still key when presenting online. Reading from your slides or having a monotone voice will likely not make a favorable impression on your audience. The lesson to take away is that presenting online requires the same skills as presenting in person, so don’t let the change in format lead you to make mistakes that will make you a less effective speaker.

• Have you ever presented online or been an audience member for an online presentation? If so, describe your experience and compare it to face-to-face speaking.
• What are some of the key differences between presenting online and presenting in person that a speaker should consider?
• How might online presentations play into your future career goals? What types of presentations do you think you would give? What could you do to ensure the presentations are effective?

Key Takeaways

• Speakers should use vocal variety, which is changes in rate, volume, and pitch, to make a speech more engaging.
• Speakers should use proper articulation and pronunciation to make their message clear.
• Interruptions to the fluency of a speech, including fluency hiccups and verbal fillers, detract from the speaker’s message and can lessen a speaker’s credibility.
• Record yourself practicing your speech. How does your speech sound in terms of vocal variety? Cite specific examples.
• Listen to your recorded speech again. How would you evaluate your articulation and pronunciation? Cite specific examples.
• Over the course of a day, take note of verbal fillers that you tend to use. List them here so you can be a higher self-monitor and begin to notice and lessen your use of them.

Courville, R., “Delivery,” TheVirtualPresenter.com, accessed November 5, 2012, http://thevirtualpresenter.com/category/delivery .

Module 8: Delivering Your Speech

Putting it together: delivering your speech.

The most important element in delivering your speech as eloquently as possible is practice. The more you rehearse, the smoother your delivery will be and the more you’ll be able to deal with unexpected interruptions or challenges. Ideally, you’ll find time to rehearse in conditions as close to the actual speech as possible: using the same equipment and even the same space.

As you rehearse, here are some elements of speech delivery to focus on:

• Breath: Strong, sustained speaking begins with breath. Try to breath from the diaphragm, not from your shoulders.
• Articulation: Pronouncing the words so that your audience can follow the nuances of your argument.
• Pitch: Varying your pitch to avoid sounding monotonous.
• Rate: Speaking at the right rate for comprehension; not too fast and not too slow.
• Emphasis: Using emphasis to call attention to key points.
• Volume: Controlling your volume to add variety and call your listeners’ attention to the most important moments in the speech.
• Pauses: Never underestimate the power of the pause. It focuses the audience’s attention and creates anticipation. Not to mention, pauses give you time to think about what you’re going to say.
• Nonverbal aspects of delivery: Controlled body language and gestures help to reinforce your points and help the audience interpret the impact of your words.

Remember: More practice means less nervousness! Building in time to rehearse productively will make the speech far more effective and far less painful.

• Putting It Together: Delivering Your Speech. Authored by : Lumen Learning. License : CC BY: Attribution

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Chapter 6: Delivery

This chapter is adapted from  Stand up, Speak out: The Practice and Ethics of Public Speaking ,  CC BY-NC-SA 4.0 .

How do I effectively deliver my speech?

Wahoo! You have finally written your speech. You have carefully chosen just the right language, you’ve considered all listening styles, and you are confident that you have created a meaningful speech that will capture your audience’s attention. Now, it’s time to learn how to effectively deliver your speech.

How we deliver a speech is just as important, if not more so, than the message we want to convey. If you have worked hard on preparing the verbal part of your speech, you may feel that delivery is just an “extra” that requires much time or effort. After all, your speech is carefully planned, researched, and polished. It is committed safely to paper and hard drive. It’s a carefully constructed, logically crafted, ethical message. The words alone should engage your audience’s attention and interest—right?

After all the work you put into building such a message, you might wish that you could simply read it to the audience. However, reading a speech occurs in only a few circumstances—when the message is highly technical, complex, and extremely important, such as a new medical discovery; when international protocols and etiquette are crucially important and the world is listening; or when the speaker is representing a high-ranking person, such as a president or a king, who is unable to be present. For this public speaking class, you will not be encouraged to read your speech. Instead, you will be asked to give an extemporaneous presentation. We will examine what that means.

Delivering the nonverbal part of your speech as well as your message is a presentation of yourself. Through eye contact, vocal expression, body posture, gestures, and facial display, you enhance your message and invite your audience to give their serious attention to it—and to you. Your credibility, your sincerity, and your topic knowledge become apparent through your nonverbal behaviors.

The interplay between your speech’s verbal and nonverbal components can either bring the message vividly to life or confuse or bore the audience. Therefore, it is best that you neither overdramatize your delivery behaviors nor downplay them. This is a balance achieved through rehearsal, trial and error, and experience.

In this chapter, we are going to examine effective speech-delivery strategies. First, to help you enhance your delivery, we will explore speech delivery’s four basic methods. Second, we will discuss how to prepare your delivery for different environments. Third, we will talk about how to effectively use notecards to enhance your delivery. Finally, we will examine good delivery characteristics and give some effective practicing strategies for the day when you will deliver your speech.

The easiest approach to speech delivery is not always the best. Substantial work goes into carefully preparing an interesting and ethical message, so it is understandable that students may have the impulse to avoid messing it up by simply reading it word for word. But students who do this miss out on one of the major reasons for studying public speaking: to learn ways to connect with one’s audience and to increase one’s confidence in doing so. You already know how to read, and you already know how to talk. But public speaking is neither reading nor talking.

Public speaking is more formal than talking. During a speech, you present yourself professionally. This doesn’t mean you must wear a suit or dress up, unless your instructor asks you to, but it does mean making yourself presentable by being well-groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well.

While public speaking is more formal than talking, it is less formal than reading. Speaking allows for meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is more or less exactly replicating words on paper without using any nonverbal interpretation. Speaking—as you will realize if you think about excellent speakers who you have seen and heard—provides a more animated message.

The next sections introduce four delivery methods that can help you balance between too much and too little formality when publicly speaking.

Impromptu Speaking

Impromptu speaking means to present a short message without advance preparation. Impromptu speeches often occur when someone is asked to say a few words or give a toast on a special occasion. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m a volunteer with the Homes for the Brave Program.” Another example of impromptu speaking occurs when you answer a question such as, “What did you think of the documentary?”

The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate his or her message’s central theme. As a result, the message may be disorganized and difficult for listeners to follow.

Here is a step-by-step guide that may be useful if you are called upon to give an impromptu public speech.

• Take a moment to collect your thoughts and plan your main point.
• Thank the person for inviting you to speak.
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace that your listeners can follow.
• Thank the person again for the opportunity to speak.
• Stop talking.

As you can see, impromptu speeches are generally most successful when they are brief and focus on a single point.

Extemporaneous Speaking

Extemporaneous speaking means to present a carefully planned and rehearsed speech, spoken in a conversational manner, and using brief notes. By using notes rather than a full manuscript, the extemporaneous speaker can establish and maintain eye contact with the audience and assess how well they are understanding the speech as it progresses. The opportunity to assess is also an opportunity to restate more clearly any idea or concept that the audience seems to have trouble grasping.

For instance, suppose you are speaking about workplace safety and you use the term “sleep deprivation.” If you notice your audience’s eyes glazing over, this might not be a result of their own sleep deprivation, but rather that they are uncertain about what you mean. If this happens, you can add a short explanation; for example, “Sleep deprivation is sleep loss serious enough to threaten one’s cognition, hand-to-eye coordination, judgment, and emotional health.” You might also, or instead, provide a concrete example to illustrate the idea. Then you can resume your message, having clarified an important concept.

Speaking extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible. In addition, your audience is likely to pay better attention to the message because it is both verbally and nonverbally engaging. The disadvantage of extemporaneous speaking is that it requires a great deal of preparation for both the verbal and the nonverbal components of the speech. Adequate preparation cannot be achieved the day before you’re scheduled to speak.

Because extemporaneous speaking is the style used in most public speaking situations, most of the information in this chapter is targeted to this kind of speaking.

Manuscript Speaking

Manuscript speaking means to read a written message word-for-word. During a manuscript speech, the speaker maintains his or her attention on the printed page, except when using visual aids.

The advantage to reading from a manuscript is that you are reading the exact original words. As we mentioned at the beginning of this chapter, in some circumstances, this can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact. In reading one word at a time, in order, the only errors would typically be mispronouncing a word or stumbling over complex sentence structure.

However, there are costs involved in manuscript speaking. First, it’s typically an uninteresting way to present. Unless the speaker has rehearsed the reading as a complete performance, animated with vocal expression and gestures—as poets do in a poetry slam and actors do in a reader’s theater—the presentation tends to be dull. Keeping one’s eyes glued to the script precludes eye contact with the audience. For this kind of straight manuscript speech to hold an audience’s attention, the audience must be already interested in the message before the delivery begins.

It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, such as a TelePrompTer, especially when appearing on television where eye contact with the camera is crucial. With practice, a speaker can achieve a conversational tone and give the impression of speaking extemporaneously while using an autocue device. However, success in this medium depends on two factors: first, the speaker is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and second, the speech is written in a style that sounds conversational.

Memorized Speaking

Memorized speaking means to recite a written message that the speaker has committed to memory. Actors, of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker doesn’t want to be confined by notes.

The advantage of memorizing a speech is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being note-free means that you can move freely around the stage and use your hands to make gestures. If your speech requires visual aids, this freedom is even more of an advantage. However, there are some real and potential costs. First, unless you also plan and memorize every vocal cue—the subtle but meaningful variations in speech delivery, which include using pitch, tone, volume, and pace—and you gesture and use facial expression, your presentation will be flat and uninteresting and even the most fascinating topic will suffer. You might end up speaking in a monotone or a sing-song repetitive delivery pattern. You might also present your speech in a rapid machine-gun style that fails to emphasize the most important points. Second, if you lose your place and start trying to ad lib, the contrast in your delivery style will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going.

How do different speaking contexts affect my delivery?

You may be asked to speak in different contexts or venues. Do you use the same delivery gestures and vocal variation in each context?

The Reverend Dr. Martin Luther King Jr. gave his famous “I Have a Dream” speech on the steps of the Lincoln Memorial at a gigantic civil rights rally on an August afternoon in 1963. His lectern was bristling with microphones placed there for news coverage and for recording the historic event. His audience, estimated to number a quarter of a million people, extended as far as the eye could see. He was the last speaker of the day, delivering his speech after more than a dozen civil rights leaders and world-famous performers such as Joan Baez, Mahalia Jackson, and Charlton Heston had occupied the stage (Ross, 2007). King gave us his speech in the assertive ringing tones of inspired vision. Nothing less would have worked that day.

Most of us will never speak to so many people at once. Even a television appearance will probably command a much smaller audience than the crowd that heard King’s speech. Even though you don’t expect an audience of such size or setting or symbolic importance, you should still be prepared to adapt to the setting in which you will speak.

Our public speaking audiences, circumstances, and physical contexts will vary. At some point in your life, you may run for public office or rise to a leadership role in a business or volunteer organization. Or, you may be responsible for informing coworkers about a new policy, regulation, or opportunity. You may be asked to deliver remarks in the context of a worship service, wedding, or funeral. You may be asked to introduce a keynote speaker or simply to make an important announcement in some context. Sometimes, you will speak in a familiar environment, at other times, you may speak at an unfamiliar location with very little time to get used to speaking with a microphone. These are contexts and situations we address in the following subsections.

Using Lecterns

A lectern is a small raised surface, usually with a slanted top, where a speaker can place notes during a speech. While a lectern adds formality to the speaking situation, it allows speakers the freedom to do two things: to come out from behind the lectern to establish more immediate contact with the audience and to use both hands to gesture.

However, for new speakers who feel anxious, it is all too tempting to grip the lectern’s edges with both hands for security. You might even wish you could hide behind it. Be aware of these temptations so you can manage them effectively and present yourself to your audience in a manner they will perceive as confident. One way to achieve this is to use the lectern only as a place to rest your notes. Try stepping to the side or front of the lectern when speaking with free hands, only occasionally standing at the lectern to consult your notes. This will enhance your eye contact as well as free up your hands for gesturing.

Speaking in a Small or Large Physical Space

If you are accustomed to being in a classroom of a certain size, you will need to make adjustments when speaking in a smaller or larger space than what you are used to.

A large auditorium can be intimidating, especially for speakers who feel shy and exposed when facing an audience. However, the maxim that “Proper preparation prevents poor performance” is just as true here as anywhere. If you have prepared and practiced well, you can approach a large-venue speaking engagement with confidence. In terms of practical adjustments, be aware that your voice is likely to echo, so you will want to speak more slowly than usual and pause to mark the ends of phrases and sentences. Similarly, your facial expressions and gestures should be larger so that they are visible from farther away. If you are using visual aids, they need to be large enough to be visible from the back of the auditorium.

Limited space is not as disconcerting for most speakers as an enormous space, but it has the advantage of minimizing the tendency to pace back and forth while you speak. We have all seen dramatic soliloquies in movies and plays where an actor moves around the stage, but this is generally not good speech strategy. A small space also requires that you carefully manage your notecards and visual aids, as your audience will be able to see up close what you are doing with your hands. Do your best to minimize fumbling, including setting up in advance or arriving early to decide how to organize your materials in the physical space.

Speaking Outdoors

Outdoor settings can be charming, but they are prone to distractions. If you’re giving a speech in a setting that is picturesquely beautiful, it may be difficult to maintain the audience’s attention. If you know this ahead of time, you might plan your speech to focus more on mood than information and perhaps to make reference to the lovely view.

More typically, outdoor speech venues can pose weather challenges, sun glare, and uninvited guests, such as ants and pigeons. If the venue is located near a busy highway, it might be difficult to make yourself heard over the ambient noise. You might lack the usual accommodations, such as a lectern or table. Whatever the situation, you will need to use your best efforts to project your voice clearly without sounding like you’re yelling.

Using a Microphone

Most people today are familiar with microphones that are built into video recorders and other electronic devices, but they may be new at using a microphone to deliver a speech. One overall principle to remember is that a microphone only amplifies, it does not clarify. If you are not enunciating clearly, the microphone will merely enable your audience to hear amplified mumbling.

Microphones come in numerous styles and sizes. Generally, the easiest microphone to use is the clip-on style worn on the front of your shirt. If you look closely at many television personalities and news anchors, you will notice these tiny microphones clipped to their clothing. They require very little adapting. You simply have to avoid looking down—at your notes, for instance—because your voice will be amplified when you do so.

Lectern and handheld microphones require more adapting. If they’re too close to your mouth, they can screech. If they’re too far away, they might not pick up your voice. Some microphones are directional, meaning that they are only effective when you speak directly into them. If there is any opportunity to do so, ask for tips about how to use a particular microphone and practice with it for a few minutes. Ask someone to listen from a middle row in the audience and to signal whether you can be heard well. The best plan, of course, is to have access to the microphone for practice ahead of the speaking date.

Often a microphone is provided when it isn’t necessary. If the room is small or the audience is close to you, do not feel obligated to use the microphone. Sometimes an amplified voice can feel less natural and less compelling than a direct voice. However, if you forgo the microphone, make sure to speak loudly enough for all audience members to hear you—not just those in front.

Audience Size

A small audience provides an opportunity for a more intimate, minimally formal tone. If your audience has only eight to twelve people, you can generate greater audience contact. You do not have to revamp your speech just because the audience is small. When the presentation is over, there will most likely be opportunities to answer questions and to contact your listeners individually.

Your classroom audience may be as many as twenty to thirty students. The format for this size audience is still formal but conversational. Depending on how your instructor structures the class, you may or may not be asked to leave time after your speech for questions and answers.

Some audiences are much larger. If you have an audience that fills an auditorium, or if you have an auditorium with only a few people in it, you still have a clearly formal task. Despite the audience size, you should be guided as much as possible by your preparation.

How do I use notes effectively when I speak?

It’s much work to prepare a good speech, and you want to present it effectively so that your audience will benefit as much as possible. We’ve already said that extemporaneous speaking provides the best opportunity for speaker-audience contact and that speaking extemporaneously means you do not have your full manuscript or outline with you. Instead, you will use notecards, which should have notes, not the full text of your speech. This can also be done with an autocue device, such as the TelePrompTer, which does not provide a full word-for-word script.

We have developed a system for creating highly effective notecards. Our system has been used effectively both in public speaking courses and in freshman composition courses. Surprisingly, the system uses only five cards. For many people, this does not sound like nearly enough cards. However, we make the case that you can do a good job with five cards, and we have seen many students do just that.

The Purpose of Speaker Notes

First, using notes adds to a speaker’s credibility. If you depend on a full manuscript to get through your delivery, your listeners might believe you don’t know your speech’s content. Second, the temptation to read the entire speech directly from a manuscript is nearly overwhelming, even if you’re only carrying it as a safety net. Third, well-prepared cards are more gracefully handled than sheets of paper, and they don’t rattle if your hands tremble from nervousness. Finally, cards look better than paper. Five carefully prepared cards, together with practice, will help you more than you might think.

Key Tips for Using Notes

Plan on using just five cards, written on one side only. Get 4 × 6 cards. Use one card for the introduction, one card for each of your three main points, and one card for the conclusion.

Include Only Keywords

Your cards should include keywords and phrases, not full sentences. Arrange the words and phrases in order so that you can stay organized and avoid forgetting important points.

One exception to the keyword guideline is including an extended or highly technical quotation from an authoritative source. If it is critically important to present an exact quotation, you may add one additional card that will contain the quotation and its citation. If you plan to use such a quotation, make sure it has central importance in your speech.

Hold Your Notes Naturally

Using notes is a normal part of presenting. You do not need to conceal them from the audience; in fact, trying to hide and use your notes at the same time tends to be very awkward and distracting. Some instructors recommend that you avoid gesturing while holding your notes in your hand because nervous shaking is more noticeable. If this is the case for you, practice gesturing with your free hand, or put your cards down if you need to use both hands. Other instructors recommend treating notecards as a natural extension of your hand, as they believe it is distracting to put your notes down and pick them up again. Whichever rule you follow, remember that the reason to use notecards is to contribute to your overall appearance, confidence, and credibility.

Tips for Holding your Notecards:

• Try not to hold your notecards with both hands in front of your belly. This closes you off to the audience.
• Use only one hand.
• Relax your hand to your side when not gesturing.
• Raise your hand to your side when getting ready to read your notecard so it doesn’t block the front of your body.
• Raise your hand high enough to read the notecard without dropping your head.

Prepare Notecards to Trigger Recall

The trick to selecting the words to write on your cards is to identify the keywords that will trigger a recall sequence. For instance, if the word “Fukushima” brings to mind the nuclear power plant meltdown that followed the earthquake and tsunami that hit Japan in 2011, then that one word on your notecard should propel you through a sizable sequence of points and details. Once you have delivered that material, perhaps you’ll glance at your card again to remind yourself of the keyword or phrase that comes next.

You must discover what works for you and then select those words that tend to jog your recall. Having identified what works, make a preliminary set of five cards, and write on one side only. Number the cards, and practice with them. Revise and refine them the way you would an outline. If you must, rewrite an entire card to make it work better, and test it the next time you practice.

Always practice with your notecards—and with any visual aids you plan to use. Practicing is also the best way to discover what might go wrong with your notes and what steps to take to make things go smoothly.

Write in Large Letters

Write in large enough letters to read your cards by glancing, not peering at them. A few keywords and phrases, written in large, bold print with plenty of white space between them, helps. If the lighting in your speech location is likely to have glare, be sure to write your notes in ink, as pencil can be hard to read in poor lighting.

Using Notecards Effectively

If you use as much care in developing your five notecards as you do your speech, they should serve you well. If you lose your place or go blank during the speech, you will only need a few seconds to find where you were and get going again. For instance, if you know that you presented the introduction and the first main point, which centers on the Emancipation Proclamation, you can readily go to your second card and remind yourself that your next main point is about the Thirteenth Amendment to the US Constitution.

In addition, using your notecards allows you to depart from the exact prepared wording in your manuscript. To recover from losing your place, you can transpose a word or phrase to make your recovery graceful. It allows you to avoid feeling pressured to say every single word in your manuscript.

Under no circumstances should you ever attempt to put your entire speech on cards in little tiny writing. You will end up reading words to your audience instead of telling them your meaning, and your speech’s visual aspect will be spoiled by you squinting to read your cards.

How do I practice to deliver a successful speech?

Now that you have your notecards prepared, you are ready to practice your speech.

There is no foolproof recipe for delivering a good speech. Each of us is unique and embody different experiences and interests. This means that each person has a delivery style or approach that is most effective for her or him. This further means that anxiety can accompany even the most carefully researched and interesting message. Even when we know our messages are strong and well-articulated on paper, it is difficult to know for sure that our delivery will also be good.

We are obligated to do our best out of respect for our audience and their needs. Fortunately, there are some tools that can help you improve even the very first time you present a speech. You will continue developing your skills each time you put them to use. Have fun, and experiment to find out which delivery elements are most effective for you.

What Is Good Delivery?

The more you care about your topic, the more motivated you are to present it well. Good delivery means to present a clear, coherent message in an interesting way. Communication scholar Stephen E. Lucas tells us the following:

Good delivery…conveys the speaker’s ideas clearly, interestingly, and without distracting the audience. Most audiences prefer delivery that combines a certain degree of formality with the best attributes of good conversation—directness, spontaneity, animation, vocal and facial expressiveness, and a lively sense of communication (Lucas, 2009).

Many people who write about delivery cite the findings of psychologist Albert Mehrabian, who asserts that the bulk of what an audience understands about your message is based on nonverbal communication. Specifically, Mehrabian is often credited with finding that when audiences decoded a speaker’s meaning, the speaker’s face conveyed 55 percent of the information, the vocalics conveyed 38 percent, and the words conveyed just 7 percent (Mehrabian, 1972). Although numerous scholars, including Mehrabian himself, have stated that his findings are often misinterpreted (Mitchell), scholars and speech instructors do agree that nonverbal communication and speech delivery are extremely important to effective public speaking.

In this section, we will explain six good delivery elements: conversational style, conversational quality, eye contact, vocalics, physical manipulation, and variety. And since delivery is only as good as the practice that goes into it, we conclude with some effective practicing tips.

Conversational Style

Conversational style is a speaker’s ability to sound expressive and spontaneous, which allows the audience to perceive the speaker as natural. It’s a style that approaches the way you normally express yourself in a much smaller group than your classroom audience. This means that you want to avoid having your presentation come across as didactic or overly exaggerated. You might not feel natural while you’re using a conversational style, but for your audience’s sake, do your best to appear natural. It might be helpful to remember that the two most important speech elements are the message and the audience. You are the conduit, and it is your role to effectively put the two together. Your audience should be thinking about the message, not the delivery.

Stephen E. Lucas defines conversational quality as the idea that “no matter how many times a speech has been rehearsed, it still sounds spontaneous” (Lucas, 2009). No one wants to hear a speech that is so well rehearsed that it sounds fake or robotic. One of the hardest parts of public speaking is rehearsing to the point where it can appear to your audience that the thoughts are magically coming to you while you’re speaking, but in reality, you’ve spent much time thinking through each idea. When you can sound conversational, people pay attention.

Eye Contact

Eye contact is a speaker’s ability to have visual contact with everyone in the audience. Your audience should feel that you’re speaking to them, not simply uttering main and supporting points. If you are new to public speaking, you may find it intimidating to look audience members in the eye, but if you recall speakers who did not maintain eye contact, you’ll realize why this speech-delivery element is so important. Without eye contact, the audience begins to feel invisible and unimportant, as if the speaker is just speaking to hear her or his own voice. Eye contact lets your audience feel that your attention is on them, not solely on the cards in front of you.

Sustaining eye contact with your audience is one of the most important effective delivery tools. O’Hair, Stewart, and Rubenstein note that eye contact is mandatory for speakers to establish a good relationship with an audience (O’Hair, Stewart, & Rubenstein, 2001). Whether a speaker is speaking before a group of five or five hundred, eye contact is an important way to bring an audience into your speech.

While eye contact is a powerful tool, it is not simply a sign of sincerity, of being well-prepared and knowledgeable, or a sign of confidence; it also has the power to convey meanings. Arthur Koch tells us that all facial expressions “can communicate a wide range of emotions, including sadness, compassion, concern, anger, annoyance, fear, joy, and happiness” (Koch, 2010).

If you find your audience’s gaze too intimidating, you might feel tempted to resort to faking eye contact with them by looking at the wall just above their heads or by sweeping your gaze around the room until it becomes easier for you to provide real eye contact. But, the problem with fake eye contact is that it tends to look mechanical. Another problem with fake eye contact is that you lose the opportunity to assess how well your audience understands your message. Still, fake eye contact is somewhat better than gripping your cards, staring at them, and only occasionally glancing quickly and shallowly at the audience.

This is not to say that you may never look at your notecards. On the contrary, one of the skills in extemporaneous speaking is the ability to alternate one’s gaze between the audience and one’s notes. Rehearsing your presentation in front of a few friends should help you develop the ability to maintain eye contact with your audience while referring to your notes. When you are giving a speech that is well-prepared and well-rehearsed, you will only need to look at your notes occasionally. You’ll develop this ability even further with practice. Your public speaking course is your best chance to get that practice.

Effective Use of Vocalics

Vocalics, also known as paralanguage, is the subfield of nonverbal communication that examines how we use our voices to communicate orally. This means that you speak loudly enough for all audience members to hear you clearly—even those in the back of the room, and that you enunciate clearly enough to be understood by all audience members—even those who may have a hearing impairment or who may be English-language learners. If you tend to be soft-spoken, practice using a louder volume level that may feel unnatural to you at first. For all speakers, good vocalic technique is best achieved by facing the audience with your chin up, looking away from your notecards, and setting your voice at a moderate speed. Using vocalics effectively also means that you use appropriate pitch, pauses, vocal variety, and correct pronunciation.

If you are an English-language learner and feel apprehensive about giving a speech in English, there are two things to remember: first, you can meet with a reference librarian to learn the correct pronunciations of any English words you are unsure of; and second, the fact that you have an accent means you speak more languages than most Americans, which is an accomplishment to be proud of.

If you are one of the many people with a stutter or other speech challenge, you undoubtedly already know that there are numerous techniques for reducing stuttering and improving speech fluency and that there is no one agreed-upon “cure.” The Academy Award–winning movie The King’s Speech did much to increase public awareness of what a person with a stutter goes through when it comes to public speaking. It also prompted some well-known individuals who stutter, such as television news reporter John Stossel, to go public about their stuttering (Stossel, 2011). If you have decided to study public speaking in spite of a speech challenge, we commend you for your efforts and encourage you to work with your speech instructor to make whatever adaptations work best for you.

Volume refers to how loud or soft a speaker’s voice is. As mentioned, public speakers need to speak loudly enough to be heard by everyone in the audience. In addition, volume is often needed to overcome ambient noise, such as the air conditioner hum or the dull traffic roar passing by. In addition, you can use volume strategically to emphasize your speech’s most important points. Select these points carefully; if you emphasize everything, nothing will seem important. You also want to be sure to adjust your volume to the presentation’s physical setting. If you are in a large auditorium and your audience is several yards away, speak louder. If you are in a smaller space, with the audience a few feet away, avoid overwhelming your audience with shouting or speaking too loudly.

Rate is the speed at which a person speaks. To keep your speech delivery interesting, your rate should vary. If you are speaking extemporaneously, your rate will naturally fluctuate. If you’re reading, your delivery is less likely to vary. Because rate is an important tool in enhancing your speech’s meaning, you do not want to give a monotone drone or a rapid machine-gun-style delivery. Your rate should be appropriate for your topic and your points. A rapid, lively rate communicates enthusiasm, urgency, or humor. A slower, moderated rate conveys respect, seriousness, or careful reasoning. By varying rapid and slower rates within a single speech, you emphasize your main points and keep your audience interested.

Pitch refers to how high or low a speaker’s voice is. Some speakers have deep voices and others have high voices. As with your singing-voice range, your speaking-voice pitch is determined mostly by physiology, specifically your vocal folds or cords’ length and your vocal tract size. We all have a normal speaking pitch where our voice is naturally settled—it is the pitch where we are most comfortable speaking and the pitch that feels most natural to you.

While our voices may be generally comfortable at a specific pitch level, we all modulate or move our pitch up or down. In fact, we do this all the time. When we change our voice’s pitch, we are using inflections. Just as you can use volume strategically, you can also use pitch inflections to make your delivery more interesting and emphatic. If you ordinarily speak with a soprano voice, you may want to drop your voice to a slightly lower range to call attention to a particular point. How we use inflections can even change the entire meaning of what we are saying. For example, try saying the sentence “I love public speaking” with a higher pitch on one of the words—first raise the pitch on “I,” then say it again with the pitch raised on “love,” and so on. “ I love public speaking” conveys a different meaning from “I love public speaking,” doesn’t it?

There are some speakers who don’t change their pitch at all while speaking, which is called monotone. While very few people are completely monotone, some speakers slip into monotone patterns because they are nervous. One way to ascertain whether you sound monotone is to record your voice and listen to how you sound. If you notice that your voice doesn’t fluctuate very much, you will need to intentionally alter your pitch to ensure that your speech’s emphasis isn’t completely lost on your audience.

Finally, resist the habit of pitching your voice up at the ends of sentences. It makes them sound like questions instead of statements. This habit can be disorienting and distracting, interfering with the audience’s ability to focus entirely on the message. The speaker sounds uncertain or sounds as though he or she is seeking the listener’s understanding or approval. It hurts the speaker’s credibility, so avoid doing it.

Effectively using pitch is one of the keys to delivering an interesting speech that will hold your audience’s attention.

Pauses are brief breaks in a speaker’s delivery that can show emphasis and enhance a message’s clarity. In terms of timing, using pauses effectively is one of the most important skills to develop. Some speakers become uncomfortable very quickly with the dead air that the pause causes. And if the speaker is uncomfortable, the discomfort can transmit itself to the audience. That doesn’t mean you should avoid using pauses; your ability to use them confidently will increase with practice. Some of the best comedians use the well-timed pause to powerful and hilarious effect. Although your speech will not be a comedy routine, pauses are still useful for emphasis, especially when combined with a lowered pitch and rate to emphasize the important point you do not want your audience to miss.

Vocal Variety

Vocal variety has to do with changes in the vocalics we have just discussed: volume, pitch, rate, and pauses. No one wants to hear the same volume, pitch, rate, or pauses used over and over again in a speech. Your audience should never be able to detect that you’re about to slow down or that your voice is going to get deeper because you’re making an important point. When you think about how you sound in a normal conversation, you use volume, pitch, rate, and pauses spontaneously. If you try to over rehearse your vocalics, your speech will end up sounding artificial. Vocal variety should flow naturally from your wish to speak with expression. In that way, it will animate your speech and invite your listeners to understand your topic the way you do.

Pronunciation

The last major category related to vocalics is pronunciation, or the conventional patterns of speech used to form a word. Word pronunciation is important for two reasons: first, mispronouncing a word your audience is familiar with will harm your credibility as a speaker; and second, mispronouncing a word they are unfamiliar with can confuse and even misinform them. If there is any possibility at all that you don’t know the correct pronunciation of a word, find out. Many online dictionaries, such as the Wiktionary , provide free sound files that illustrate how to pronounce words.

Many people have commented on how some highly educated public speakers, including US presidents, have mispronounced words such as nuclear and cavalry. There are classroom examples as well. For instance, a student giving a speech on the Greek philosopher Socrates mispronounced his name at least eight times during her speech. This mispronunciation created a very awkward and anxious situation for the audience. Everyone felt embarrassed, and the teacher, opting not to humiliate the student in front of the class, did not say anything out loud, but instead, provided a private written comment at the end of class.

One important aspect of pronunciation is articulation, or the ability to clearly pronounce each succession of syllables used to make up a word. Some people have difficulty articulating because of physiological problems that can be treated by trained speech therapists, but other people have articulation problems because they come from a cultural milieu where a dialect other than standard American English is the norm. Speech therapists, who generally guide their clients toward standard American English, use the acronym SODA when helping people learn how to more effectively articulate, which means substitutions, omissions, distortions, and additions.

• Substitutions occur when a speaker replaces one consonant or vowel with another consonant, for example, water becomes wudda ; ask becomes ax ; mouth becomes mouf .
• Omissions occur when a speaker drops a consonant or vowel within a word: Internet becomes Innet ; mesmerized becomes memerized ; probably becomes prolly .
• Distortions occur when a speaker articulates a word with nasal or slurring sounds, for instance, pencil sounds like mencil ; precipitation sounds like persination ; second sounds like slecond .
• Additions occur when a speaker adds consonants or vowels to words that are not there, for example, anyway becomes anyways ; athletic becomes athaletic ; black becomes buhlack ; interpret becomes interpretate .

Another aspect of public speaking pronunciation is to avoid using verbal surrogates. These are filler words used as placeholders for actual words, such as like er, um, uh , etc. You might be able to get away with saying um as many as two or three times in your speech before it becomes distracting, but the same cannot be said of like. We know of a student who trained herself to avoid saying like. As soon as the first speech was assigned, she began wearing a rubber band on her left wrist. Each time she caught herself saying like, she snapped herself with the rubber band. It hurt. Very quickly, she found that she could stop inflicting the snap on herself, and she had successfully confronted an unprofessional verbal habit.

Effective Self-Presentation

In addition to using our voices effectively, another key to great public speaking is using our bodies effectively. This means to use the body to emphasize or convey meanings during a speech. While we will not attempt to give an entire discourse on nonverbal communication, we will discuss a few basic aspects of physical manipulation: posture, body movement, facial expressions, and dress. These aspects add up to the overall physical dimension of your speech, which we call self-presentation.

“Stand up tall!” I’m sure we’ve all heard this statement from a parent or a teacher at some point in our lives. The fact is, posture is actually quite important. When you stand up straight, you communicate to your audience, without saying a word, that you hold a position of power and you take your position seriously. If, however, you are slouching, hunched over, or leaning on something, you could be perceived as ill prepared, anxious, lacking credibility, or not serious about your speaking responsibilities. While speakers often assume a more casual posture as the presentation continues, especially if it is a long one—such as a ninety-minute class lecture—it is always wise to start by standing up straight and putting your best foot forward. Remember, you only get one shot at making a first impression, and your body’s orientation is one of the first pieces of information audiences use to make that impression.

Body Movement

Unless you are stuck behind a podium because you are using a non-movable microphone, never stand in one place during a speech. However, moving during a speech should also not resemble pacing. For example, there was once a speaker who would walk around a small table where her speaking notes were located. She would walk around the table once, toss her chalk twice, and then repeat the process. Instead of listening to what the speaker was saying, everyone became transfixed by her walk-and-chalk-toss pattern. As speakers, we must be mindful of how we go about moving while speaking. One common method for easily integrating movement into your speech is to walk a few steps when you transition from one idea to the next. By only moving at transition points, you help focus your audience’s attention on the transition from one idea to the next, and you increase your nonverbal immediacy by getting closer to different segments of your audience.

Body movement also includes gestures. These should be neither overdramatic nor subdued. At one extreme, arm-waving and fist-pounding will distract from your message and reduce your credibility. At the other extreme, not gesturing at all is wasting an opportunity to suggest emphasis, enthusiasm, or another personal connection with your topic.

There are many ways to use gestures. The most obvious are hand gestures. Use gestures moderately at carefully selected times during your speech. If you overuse gestures, they lose meaning. Many late-night comedy parodies of political leaders include patterned, overused gestures or other delivery habits associated with a particular speaker. However, well-placed, simple, natural gestures that indicate emphasis, direction, or the size of something is usually effective. Normally, a gesture with one hand is enough. Rather than trying to use a gesture for every sentence, use only a few well-planned gestures. It is often more effective to make a gesture and hold it for a few moments than to begin waving your hands and arms around in a series of gestures.

Finally, just as you should avoid pacing, avoid other distracting movements when you are speaking. Many speakers have unconscious mannerisms such as twirling their hair, putting their hands in and out of their pockets, jingling their keys, licking their lips, or clicking a pen while speaking. As with other speech-delivery aspects, practicing in front of others will help you to be conscious of such distractions and help you to plan ways to avoid doing them.

Facial Expressions

Faces are amazing, and they convey much information. As speakers, we must be acutely aware of what our face looks like while speaking. While many of us do not look forward to seeing ourselves on video, often the only way to critically evaluate what your face is doing while you are speaking is to watch a recording of your speech. If video is not available, practice speaking in front of a mirror.

There are two extremes you want to avoid: no facial expression and over animated facial expressions. First, do not show a completely blank face while speaking. Some people just do not show much emotion with their faces naturally, but this blankness is often increased when the speaker is nervous. Audiences will react negatively to such a speaker’s message because they will sense that something is amiss. If a speaker is talking about the joys of Disney World, and his face doesn’t show any excitement, the audience is going to be turned off to the speaker and his message. The other extreme is the speaker whose face looks like that of an exaggerated cartoon character. Instead, your goal is to show a variety of appropriate facial expressions while speaking.

Like vocalics and gestures, use facial expression strategically to enhance meaning. A smile or pleasant facial expression is generally appropriate at the beginning of a speech to indicate your wish for a good transaction with your audience. However, you should not smile throughout a speech on drug addiction, poverty, or the Gulf of Mexico’s oil spill. An inappropriate smile creates confusion about your meaning and may make your audience feel uncomfortable. On the other hand, a serious scowl might look hostile or threatening to an audience and distract from the message. If you keep your speech’s meaning foremost in your mind, you will more readily find a facial-expression balance.

Another common problem some new speakers have is showing only one expression. For example, during a college speech competition, one speaker discussed how people die on amusement park rides. One of the judges pulled the speaker aside and informed him that his speech was creepy. Apparently, while speaking about death, the speaker smiled the entire time. The incongruity between the speech on death and dying and the speaker smiling left the judge a little creeped out. If you are excited in a part of your speech, show excitement on your face. On the other hand, if you are at a serious part of your speech, show a serious facial expression.

While there are no clear-cut guidelines for how to dress, it is still a very important part of how others will perceive you—again, it’s all about the first impression. If you want to be taken seriously, you must present yourself seriously. While we do not advocate dressing up in a suit every time you give a speech, there are definitely times when wearing a suit is appropriate.

One general rule to determine dress is the “step-above rule,” which states that you should dress one step above your audience. If your audience is going to be dressed casually in shorts and jeans, then wear nice casual clothing, such as a pair of neatly pressed slacks and a collared shirt or blouse. If, however, your audience is going to be wearing business casual attire, then wear a sport coat, a dress, or a suit. The goal of the step-above rule is to establish yourself as someone to be taken seriously. On the other hand, if you dress two steps above your audience, you may put too much distance between yourself and your audience and come across as overly formal or even arrogant.

Another general dressing rule is to avoid wearing something distracting. Overly tight or revealing garments, over-the-top hairstyles or makeup, jangling jewelry draw your audience’s attention away from your speech (unless your speech is about these items). Remember that your message is your speech’s most important aspect—keep that message in mind when you choose your clothing and accessories.

Remember…You are your visual aid.

Self-Presentation

When you present your speech, you are also presenting yourself. Self-presentation, sometimes also referred to as poise or stage presence, is determined by how you look, how you stand, how you walk to the lectern, and how you use your voice and gestures. Your self-presentation can either enhance your message or detract from it. Worse, a poor self-presentation can turn a good, well-prepared speech into a forgettable waste of time. You want your self-presentation to support your credibility and improve the likelihood that the audience will listen with interest.

Your personal appearance should reflect your carefully prepared speech. Your personal appearance is the first thing your audience will see, and from it, they will make inferences about the speech you’re about to present.

A big mistake that novice public speakers make is to use the same gesture over and over during a speech. While you don’t want your gestures to look fake, be careful to include various different nonverbal components while speaking. Make sure that your face, body, and words are all working in conjunction with each other to support your message.

Practice Effectively

You might get away with presenting a hastily practiced speech, but the speech will not be as good as it could be. To develop your best speech delivery, practice—and use your practice time effectively. Practicing does not mean reading over your notes, mentally running through your speech, or even speaking your speech aloud over and over. Instead, practice with the goal of identifying the weaknesses in your delivery, improving upon them, and building good speech-delivery habits.

When you practice your speech, place both your feet in full, firm contact with the floor to keep your body from swaying side to side. Some novice public speakers find that they don’t know what to do with their hands while speaking. Your practice sessions will help you get comfortable. When you’re not gesturing, rest your free hand lightly on a lectern, or simply allow it to hang at your side. Since this is not a familiar posture for most people, it might feel awkward; but during practice, you’ll begin to get used to it.

Seek Input from Others

Because we can’t see ourselves as others see us, one great way to improve your delivery is to seek constructive criticism from others. This, of course, is an aspect of your public speaking course, as you will receive evaluations from your instructor and possibly from fellow students. However, by practicing in front of others before speech time, you will learn to anticipate and correct problems so that you can receive a better evaluation when you give your speech for real.

Ask your practice observers to be honest about what you can improve upon. Sometimes, students create study groups just for this purpose. When you create a peer study group, everyone understands the entire creative process, and their feedback will thus be more useful to you than the feedback you might get from someone who has never taken the course or given a speech.

If your practice observers seem reluctant to offer useful criticisms, ask them questions; for example, how was your eye contact? Could they hear you? Was your voice well-modulated? Did you mispronounce any words? How was your posture? Were your gestures effective? Did you have any mannerisms that you should learn to avoid? Because peers are sometimes reluctant to say things that could sound critical, direct questions are often a useful way to help them speak up.

If you learn from these practice sessions that your voice tends to drop at the ends of sentences, make a conscious effort to support your voice as you conclude each main point. If you learn that you have a habit of clicking a pen, make sure you don’t have a pen with you when you speak or that you keep it in your pocket. If your practice observers mention that you tend to hide your hands in your shirt or jacket sleeves, next time, wear short sleeves, or roll your sleeves up before beginning your speech. If you learn through practice that you tend to sway or rock while you speak, consciously practice and build the habit of not swaying.

When it is your turn to give feedback to others in your group, assume that they are as interested in doing as well as you are. Give feedback in the spirit of helping them deliver the most engaging speech as possible.

Use Audio and/or Video to Record Yourself

Technology and the myriad electronic devices people are likely to own, has made it easier than ever to record yourself and others. Video, of course, allows you the advantage of being able to see yourself as others see you, while audio allows you to concentrate on your delivery’s audible aspects. As we mentioned earlier in the chapter, if neither video nor audio is available, you can always observe yourself by practicing your delivery in front of a mirror.

After you have recorded yourself, it may seem obvious that you will watch and listen to the recording. This can be intimidating, as you may fear that your performance anxiety will be so obvious that everyone will notice it in the recording. But students are often pleasantly surprised when they watch and listen to their recordings, as even students with very high anxiety find out that they come across in a speech much better than they expected.

A recording can also be a very effective diagnostic device. Sometimes, students believe they are making strong contact with their audiences, but their cards contain so many notes that they succumb to reading them. If you see in the video that you misjudged your eye contact, motivate yourself to rewrite your notecards in a way that doesn’t provide the opportunity to do so much reading.

It is most likely that in viewing your recording, you’ll discover your strengths and see weaknesses you can strengthen.

Good Delivery Is a Habit

Luckily, public speaking is an activity that, when done conscientiously, strengthens with practice. As you become aware of areas to improve, you will begin to develop a keen sense of what works and what audiences respond to.

Practice out loud in front of other people several times, spreading your rehearsals out over several days. To practice, of course, your speech needs to be finalized well ahead of your delivery date. During these practice sessions, time yourself to make sure your speech is the appropriate time length. For an example, during a classroom presentation in which each speech was to last thirty to forty-five minutes, the first student spoke for seventy-five minutes before the professor asked, “Can we speed this up?” The student said, “Yes,” and proceeded to continue speaking for another seventy-five minutes before finally concluding his speech. Although we might fault the professor for not stopping him sooner, clearly the student had not timed his speech in advance.

Your practice sessions will also enable you to make adjustments to your notecards to make them more effective in supporting your contact with your audience. This kind of practice is not just a strategy for beginners; it is practiced by many highly placed public figures with extensive experience in public speaking.

Your public speaking course is one of the best opportunities you will have to manage your performance anxiety, to build your extemporaneous speaking confidence, to develop your vocal skills, and to become adept at self-presentation. Through targeted practice, you’ll develop habits that build continuously on your strengths and that challenge you to find new areas for improving your delivery. By taking advantage of these opportunities, you will gain the ability to present a speech effectively whenever you may be called upon to speak publicly.

University of Minnesota. (2011).   Stand up, Speak out: The Practice and Ethics of Public Speaking . University of Minnesota Libraries Publishing. https://open.lib.umn.edu/publicspeaking/ .

Media References

Gray, D. (2006, May 16). Blank index card! [Image]. Flickr. https://www.flickr.com/photos/davegray/147874576/

Maryland GovPics. (2014, April 23). House of Ruth Luncheon [Image]. Flickr. https://www.flickr.com/photos/mdgovpics/13998836494/

Mou, M. (2012, September 22). Empty [Image]. Flickr. https://www.flickr.com/photos/39017338@N08/8010877703/

Pierret, C. (2009, October 1). Speech [Image]. Flickr. https://www.flickr.com/photos/christianpierret/5260307759/

Swigart, S. (2011, March 14). Egg delivery [Image]. Flickr. https://www.flickr.com/photos/smswigart/5611768370

Public Speaking Copyright © 2022 by Sarah Billington and Shirene McKay is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Speak Like a Pro: The Ultimate Guide to Flawless Speech Delivery Techniques Revealed!

Eloquence Everly

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Implementing  effective speech delivery  techniques is essential to captivate and engage your audience. By following these techniques, you can improve your public speaking skills and deliver persuasive and engaging presentations.

Key Takeaways:

• Thoroughly prepare and practice your speech before delivering it.
• Create a distraction-free  presentation environment  with proper lighting and visibility.
• Pay attention to your  personal appearance  and maintain good  body language  during the speech.
• Focus on  vocal delivery  strategies such as clear  enunciation , appropriate  loudness and speed , and  variations in speed and force .
• Utilize effective  body language  by maintaining  eye contact , using  gestures and movement  naturally, and avoiding distracting mannerisms.

Preparation for Speech Delivery

Before delivering a speech, thorough preparation is essential. By taking the time to prepare, you can ensure a smooth and confident delivery that captivates your audience . Here are some key aspects to consider:

• Create a Well-Organized Set of Notes: To guide you during your presentation, create a clear and concise set of notes. This will help you stay on track and ensure you cover all your key points. Structure your notes in a logical manner, using headings and bullet points for easy reference.
• Engage in Ample Practice: Practice makes perfect, so dedicate time to rehearse your speech. Familiarize yourself with the content, flow, and timing of your presentation. Practice in front of a mirror, friends, or colleagues to receive feedback and make necessary improvements.
• Prepare the  Presentation Environment : The environment in which you deliver your speech can greatly impact its effectiveness. Consider factors such as lighting, visibility, and distractions. Ensure that the room is well-lit and that your audience can see and hear you clearly. Eliminate any distractions or potential interruptions.
• Test and Have a Backup Plan for  Audiovisual Equipment : If you will be using  audiovisual equipment , such as a microphone or projector, it is crucial to test them beforehand. Check for any technical issues and have a backup plan in case of equipment failure. This will help you avoid any disruptions and allow for a seamless delivery.

By adequately preparing your speech, notes, and the  presentation environment , you can set yourself up for success and deliver a confident and impactful presentation to your audience.

Personal Appearance and Body Language

When delivering a speech, your  personal appearance  and  body language  significantly impact the impression you make on your audience. Here are some key tips to ensure you project confidence and professionalism:

Dress Appropriately

Choose attire that is suitable for the occasion and reflects your respect for the audience and the topic. Ensure your outfit is clean, well-fitted, and comfortable. Avoid wearing hats or caps that can obstruct your face and hinder your nonverbal communication.

Maintain Good Posture

Stand or sit up straight, with your shoulders back and chin parallel to the ground. This posture exudes confidence and engages your audience . Remember to distribute your weight evenly and avoid excessive shifting or fidgeting.

Eye Contact

Maintaining  eye contact  is crucial for establishing connection and credibility with your audience. Look directly at individuals while speaking, making an effort to engage different parts of the room. Avoid constantly referring to notes or reading from a script, as this can diminish the impact of your message.

Avoid Distracting Mannerisms

Be mindful of your body language throughout your speech. Minimize excessive hand movements, pacing, or other distracting mannerisms that can detract from your message. Focus on conveying confidence and clarity through calm and composed  gestures .

By paying attention to your  personal appearance  and body language, you can enhance your speech delivery and effectively engage your audience .

Vocal Delivery Strategies

Your  vocal delivery  plays a crucial role in how your speech is received by the audience. By implementing effective vocal techniques, you can enhance the impact of your message and maintain audience attention. Let’s explore some strategies to improve your  vocal delivery :

Enunciation and Clarity

Clear  enunciation  is vital for effective communication. Ensure that you pronounce your words distinctly and avoid mumbling or garbling. By articulating each word clearly, you enhance the audience’s understanding and engagement with your speech.

Appropriate Loudness and Speed

Adjusting your volume and speed based on the audience, venue, and topic is crucial for effective vocal delivery. Speak loudly enough to be heard, but avoid being overly loud or shouting. Similarly, vary your speed to maintain audience interest and emphasize key points, but avoid speaking too quickly or too slowly.

Variations in Speed, Inflections, and Force

Utilizing variations in speed, inflections, and force adds depth and meaning to your speech. By emphasizing certain words or phrases, you can convey the significance and emotion behind them. Adjusting the pace of your speech can create anticipation or highlight important information. Use this technique strategically to enhance your message and keep your audience engaged.

Minimize Filler Words

Filler words such as “um,” “uh,” and “like” can detract from the impact and clarity of your delivery. Minimize their use to ensure a smooth and impactful presentation. Pausing briefly instead of using filler words can also add emphasis and facilitate better understanding.

“Clear and confident vocal delivery is essential for engaging your audience. Enunciate your words with clarity, speak at an appropriate  loudness and speed , utilize  variations in speed and force , and minimize the use of filler words. These strategies will help you captivate your audience and effectively convey your message.”

Now that you have learned about effective vocal delivery strategies, let’s move on to exploring the importance of body language in speech delivery.

Effective Use of Body Language

When delivering a speech, your body language can greatly impact how your message is received by the audience. By mastering the art of body language , you can effectively communicate your ideas and captivate your listeners.

Maintaining Eye Contact

One of the most important aspects of body language is maintaining eye contact with your audience. This establishes a connection between you and your listeners, making them feel engaged and involved in your speech. Avoid excessively reading from notes, as this can hinder eye contact and create a barrier between you and your audience. Instead, glance at your notes discreetly when necessary and focus on making eye contact with individuals throughout the room.

Using Gestures and Movement

“Gestures, in my opinion, are the most powerful tool we have in becoming an effective communicator.” – Andrea Foy

Gestures and movement  can add depth and emphasis to your speech. Use them naturally to illustrate concepts, reinforce transitions between ideas, and highlight key points. However, it’s important to be mindful of using  gestures  in a controlled and purposeful manner. Avoid excessive or distracting movements that can draw attention away from your message. Instead, use  gestures and movement  to enhance your delivery and engage your audience.

Show Enthusiasm and Commitment

When delivering a speech, it’s vital to demonstrate interest and passion in your topic. Show enthusiasm through your body language, such as by smiling, using facial expressions that reflect your emotions, and maintaining an open and confident posture. This not only captures the audience’s attention but also conveys your commitment to the subject matter, making your speech more compelling and memorable.

Avoiding Distracting Mannerisms

While  gestures  and  movement  are important, it’s crucial to avoid distracting or aimless mannerisms that can detract from your message. Be aware of any nervous habits, such as fidgeting, excessive hand movements, or aimless shifting of weight. These mannerisms can undermine your credibility and divert the audience’s attention from your speech. Practice self-awareness and aim for body language that is purposeful, controlled, and complementary to your message.

Improving Verbal Delivery

When delivering a speech, your verbal delivery plays a crucial role in engaging your audience. To ensure your message reaches every corner of the room, focus on the following aspects:

• Projection :  Speak with enough volume to reach people in the back of the room. This will ensure clear communication and prevent your words from getting lost in the space.
• Comfortable Rate :  Speak at a pace that allows your audience to comprehend and absorb your message. Pausing occasionally not only helps you catch your breath but also gives the listeners time to process the information.
• Clear Articulation :  Enunciate your words clearly to facilitate understanding. Avoid mumbling or rushing through your sentences, as this can make it difficult for your audience to follow along.
• Vocal Habits :  Pay attention to any vocal habits that may distract your listeners. Eliminate vocalized pauses like “um” or “uh” and work on maintaining a steady volume throughout your speech. Avoid speaking more softly at the end of sentences, as it can diminish the impact of your message.

Sample Table: Comparing Verbal Delivery Techniques

By focusing on  projection ,  comfortable rate ,  clear articulation , and eliminating distracting  vocal habits , you can deliver a speech that captivates your audience and ensures effective communication.

Enhancing Nonverbal Delivery

Nonverbal delivery plays a crucial role in enhancing your overall speech delivery and making a lasting impact on your audience. By utilizing effective eye contact,  movement , gestures, and an  unobtrusive use of notes , you can captivate and engage your listeners. These nonverbal elements add depth and authenticity to your speech, helping to convey your message effectively.

Eye Contact:  Making eye contact with individuals in your audience establishes a connection and shows that you are genuinely interested in their presence. Avoid excessive reading from notes, as it can break the eye contact and lessen your impact. Instead, actively engage with your audience, scanning the room and making meaningful eye contact with different individuals throughout your speech.

Movement:  Movement on stage or in front of your audience can help you control nervousness and create visual interest. Utilize the space around you, taking purposeful steps and making slight changes in position to capture the attention of your listeners. Movement should be natural and deliberate, enhancing your message rather than distracting from it.

Gestures:  Gestures and arm movements can add emphasis and clarify your spoken words. Use them to reinforce key points, illustrate concepts, and enhance the overall impact of your speech. Effective gestures appear natural and are synchronized with the rhythm and flow of your speech, engaging your audience on a visual level and reinforcing the meaning of your words.

Unobtrusive Use of Notes:  While it is common to use notes during a speech to stay on track and remember important points, it is essential to use them unobtrusively. Ensure that your notes are legible and well-organized, allowing you to find the information you need without causing distractions. Place your notes discreetly or use a small podium or lectern to hold them, allowing for seamless transitions and maintaining the focus on your delivery.

Avoid any distracting mannerisms or gestures that detract from your communication. Practice incorporating these nonverbal elements into your delivery to create a powerful and engaging speech that leaves a lasting impression on your audience.

Managing Nervousness and Overcoming Challenges

Nervousness is a common experience when delivering a speech. However, it’s important to remember that you are not alone in feeling this way. Chances are, many members of your audience are also experiencing nerves. The good news is that most signs of nervousness are invisible to the audience, so you can stay calm and composed even if you’re feeling a bit jittery.

Embrace nervousness  as it can actually be a valuable tool in enhancing your speech delivery. It can make you more alert, animated, and enthusiastic about your topic. Instead of trying to suppress it, harness that nervous energy and channel it into your presentation. When you embrace your nerves, you can turn them into a positive force that adds authenticity and passion to your speech.

Handling mistakes  is another important aspect of  managing nervousness . It’s natural to feel flustered if you make a mistake or lose your place during your speech. However, it’s crucial to remember that these slip-ups happen to everyone at some point. Instead of panicking, take a moment to collect yourself, take a deep breath, and calmly continue from where you left off. Most importantly, don’t dwell on the mistake or draw attention to it. Keep your focus on delivering your message effectively.

By embracing and  managing nervousness , you can transform it from a potential obstacle into a catalyst for a powerful and engaging presentation. Embrace the nerves, handle mistakes gracefully, and let your genuine enthusiasm shine through.

Mastering  effective speech delivery  techniques is essential for becoming a confident and persuasive speaker. By implementing these techniques, such as thorough preparation, proper personal appearance, and effective vocal and nonverbal delivery strategies, you can captivate your audience and deliver impactful presentations.

Preparing well before your speech, organizing your notes, and creating a suitable environment are all crucial steps in ensuring an effective delivery. Your personal appearance and body language contribute greatly to the overall impression you make on your audience. Maintaining eye contact, using gestures and movement, and speaking with clear articulation and appropriate  variations in speed and force  all enhance your communication.

While it is natural to feel nervous before delivering a speech, embracing this nervousness can actually help enhance your delivery. Remember, you are not alone in experiencing nerves, and most signs of nervousness are invisible to the audience. Embrace the energy that nerves bring and use it to your advantage, channeling it into a more animated and enthusiastic performance.

By following these  effective speech delivery  techniques, you can confidently communicate your ideas and engage your audience in a persuasive and impactful manner. Remember to always strive for clear and effective communication, and never hesitate to seek further opportunities for growth and improvement in your public speaking skills .

What are some effective speech delivery techniques?

Implementing effective  speech delivery techniques  involves thorough preparation, proper personal appearance, vocal and nonverbal delivery strategies, and  managing nervousness .

How important is speech preparation for effective delivery?

Speech preparation  is crucial for effective delivery. Creating well-organized notes, practicing, and preparing the presentation environment and  audiovisual equipment  are essential steps.

How does personal appearance and body language impact speech delivery?

Personal appearance, such as appropriate dressing and tidy hair, and positive body language help to engage the audience. Standing or sitting up straight, making eye contact, and avoiding distracting mannerisms are key aspects.

What are some vocal delivery strategies for effective speech delivery?

Enunciating clearly, speaking with appropriate loudness and speed, using variations in speed and inflections, and minimizing filler words are important strategies for vocal delivery.

How can body language enhance speech delivery?

Maintaining eye contact, using gestures and movement naturally, and displaying enthusiasm through body language can enhance the impact of your speech.

What are some tips for improving verbal delivery in a speech?

Projecting your voice, speaking at a comfortable rate, articulating words clearly, and eliminating vocal habits are key tips to improve verbal delivery.

How can nonverbal delivery support speech delivery?

Making eye contact with the audience, using movement and gestures, and using notes unobtrusively can make your speech more engaging and effective.

How can one manage nervousness during speech delivery?

Managing nervousness  can be achieved by realizing that it’s common, remaining calm and composed, using nervous energy to enhance your delivery, and embracing mistakes as learning opportunities.

What are the key takeaways for effective speech delivery?

By implementing effective  speech delivery techniques , one can become a confident and persuasive speaker. Thorough preparation, proper personal appearance, vocal and nonverbal delivery strategies, and managing nervousness are key components.

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The 8 Key Elements of Highly Effective Speech

…and why your words barely matter.

Posted July 10, 2012 | Reviewed by Ekua Hagan

I’d like you to take a moment to experience the following sentence, taken from a recent article exploring the nature of human consciousness: “Neuroplastic mechanisms relevant to the growing number of empirical studies of the capacity of directed attention and mental effort systematically alter brain function.”

Exciting? Hardly! In fact, most of the words you read barely register in your brain, and most of the words you speak barely register in the listener’s brain. In fact, research shows that words are the least important part of communication when you have face-to-face conversations with others. So before you utter another word to another person, memorize this list of the 8 key elements of highly effective speech:

• Gentle eye contact
• Kind facial expression
• Warm tone of voice
• Expressive hand and body gestures
• Relaxed disposition
• Slow speech rate
• The words themselves

Effective communication is based on trust, and if we don’t trust the speaker, we’re not going to listen to their words. Trust begins with eye contact because we need to see the person’s face to evaluate if they are being deceitful or not. In fact, when we are being watched, cooperation increases. [1] When we are not being watched, people tend to act more selfishly, with greater dishonesty. [2]

Gentle eye contact increases trustworthiness and encourages future cooperation, [3] and a happy gaze will increase emotional trust. [4] However, if we see the slightest bit of anger or fear on the speaker’s face, our trust will rapidly decrease. [5] But you can’t fake trustworthiness because the muscles around your mouth and eyes that reflect contentment and sincerity are involuntary. Solution: if you think about someone you love, or an event that brought you deep joy and satisfaction, a "Mona Lisa" smile will appear on your face and the muscles around your eyes will soften.

The tone of your voice is equally important when it comes to understanding what a person is really trying to say. If the facial expression expresses one emotion , but if the tone conveys a different one, neural dissonance takes place in the brain, causing the person confusion. [6] The result: trust erodes, suspicion increases, and cooperation decreases.

Researchers at the University of Amsterdam found that expressions of anger, contempt, disgust, fear, sadness, and surprise were better communicated through vocal tone than facial expression, whereas the face was more accurate for communicating expressions of joy, pride, and embarrassment . [7] And in business, a warm supportive voice is the sign of transformational leadership , generating more satisfaction, commitment, and cooperation between other members of the team. [8]

You can easily train your voice to convey more trust to others, and all you have to do is slow down and drop your pitch. This was tested at the University of Houston: when doctors reduced their speaking rate and pitch, especially when delivering bad news, the listener perceived them “as more caring and sympathetic.” [9] Harvard's Ted Kaptchuk also discovered that using a warm voice would double the healing power of a therapeutic treatment. [10]

If you want to express joy, your voice needs to become increasingly melodic, whereas sadness is spoken with a flat and monotonic voice. When we are angry, excited, or frightened, we raise the pitch and intensity of our voice, and there’s a lot of variability in both the speed and the tone. However, if the emotion is incongruent with the words you are using, it will create confusion for the listener. [11]

Gestures, and especially hand movements, are also important because they help orchestrate the language comprehension centers of your brain. [12] In fact, your brain needs to integrate both the sounds and body movements of the person who is speaking in order to accurately perceive what is meant. [13] From an evolutionary perspective, speech emerged from hand gestures and they both originate the same language area of the brain. [14] If our words and gestures are incongruent, it will create confusion in the listener’s brain. [15] Our suggestion: practice speaking in front of a mirror, consciously using your hands to “describe” the words you are speaking.

Your degree of relaxation is also reflected in your body language , facial expressions, and tone of voice, and any form of stress will convey a message of distrust . Why? Your stress tells the observer’s brain that there may be something wrong, and that stimulates defensive posturing in the listener. Research shows that even a one-minute relaxation exercise will increase activity in those parts of the brain that control language, communication, social awareness, mood-regulation, and decision-making . [16] Thus, a relaxed conversation allows for increased intimacy and empathy. Stress, however, causes us to talk too much because it hinders our ability to speak with clarity.

When you speak, slow down! Slow speech rates will increase the ability for the listener to comprehend what you are saying, and this is true for both young and older adults. [17] Slower speaking will also deepen that person’s respect for you, [18] Speaking slowly is not as natural as it may seem, and as children we automatically speak fast. But you can teach yourself, and your children to slow down by consciously cutting your speech rate in half. A slow voice has a calming effect on a person who is feeling anxious , whereas a loud fast voice will stimulate excitement, anger, or fear. [19]

Try this experiment: pair up with a partner and speak so slowly that … you … leave … 5 … seconds … of … silence … between … each … word. You’ll become aware of your negative inner speech that tells you that you should babble on endlessly and as fast as possible. It’s a trap, because the listener’s brain can only recall about 10 seconds of content! That’s why, when we train people in Compassionate Communication, we ask participants to speak only one sentence at a time, slowly, and then listen deeply as the other person speaks for ten seconds or less. This exercise will increase your overall consciousness about the importance of the first 7 elements of highly effective communication. Then, and only then, will you truly grasp the deeper meaning that is imparted by each word spoken by others.

But what about written communication, where you only have access to the words? When it comes to mutual comprehension, the written word pales in comparison to speech. To compensate, your brain imposes arbitrary meanings onto the words. You, the reader, give the words emotional impact that often differs from what the writer intended, which is why so many email correspondences get misinterpreted. And unless the writer fills in the blanks with specific emotional words and descriptive speech – storytelling – the reader will experience your writing as being flat, boring , dry, and probably more negative than you intended.

The solution: help the reader “paint a picture” in their mind with your words. Use concrete nouns and action verbs because they are easier for the reader’s brain to visualize. Words like “sunset” or “eat” are easy to see in the mind's eye, but words like “freedom” or “identify” force the brain to sort through too many conceptual frameworks. Instead, our lazy brain will skip over as many words as possible, especially the abstract ones. When this happens the deeper levels of meaning and feeling will be lost.

For more information on how to improve your speaking and listening skills, along with additional exercises to practice, see Words Can Change Your Brain: 12 Conversation Strategies for Building Trust, Reducing Conflict, and Increasing Intimacy (Newberg & Waldman, 2012, Hudson Street Press).

[1] Cues of being watched enhance cooperation in a real-world setting. Bateson M, Nettle D, Roberts G. Biol Lett. 2006 Sep 22;2(3):412-4.

[2] Effects of anonymity on antisocial behavior committed by individuals. Nogami T, Takai J. Psychol Rep. 2008 Feb;102(1):119-30.

[3] Eyes are on us, but nobody cares: are eye cues relevant for strong reciprocity? Fehr E, Schneider F. Proc Biol Sci. 2010 May 7;277(1686):1315-23.

[4] Evaluating faces on trustworthiness: an extension of systems for recognition of emotions signaling approach/avoidance behaviors. Todorov A. Ann N Y Acad Sci. 2008 Mar;1124:208-24.

[5] Common neural mechanisms for the evaluation of facial trustworthiness and emotional expressions as revealed by behavioral adaptation. Engell AD, Todorov A, Haxby JV. Perception. 2010;39(7):931-41.

[6] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[7] "Worth a thousand words": absolute and relative decoding of nonlinguistic affect vocalizations. Hawk ST, van Kleef GA, Fischer AH, van der Schalk J. Emotion. 2009 Jun;9(3):293-305.

[8] Leadership = Communication? The Relations of Leaders' Communication Styles with Leadership Styles, Knowledge Sharing and Leadership Outcomes. de Vries RE, Bakker-Pieper A, Oostenveld W. J Bus Psychol. 2010 Sep;25(3):367-380.

[9] Voice analysis during bad news discussion in oncology: reduced pitch, decreased speaking rate, and nonverbal communication of empathy. McHenry M, Parker PA, Baile WF, Lenzi R. Support Care Cancer. 2011 May 15.

[10] Components of placebo effect: randomised controlled trial in patients with irritable bowel syndrome. Kaptchuk TJ, Kelley JM, Conboy LA, Davis RB, Kerr CE, Jacobson EE, Kirsch I, Schyner RN, Nam BH, Nguyen LT, Park M, Rivers AL, McManus C, Kokkotou E, Drossman DA, Goldman P, Lembo AJ. BMJ. 2008 May 3;336(7651):999-1003.

[11] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[12] Gestures orchestrate brain networks for language understanding. Skipper JI, Goldin-Meadow S, Nusbaum HC, Small SL. Curr Biol. 2009 Apr 28;19(8):661-7.

[13] When language meets action: the neural integration of gesture and speech. Willems RM, Ozyürek A, Hagoort P. Cereb Cortex. 2007 Oct;17(10):2322-33.

[14] When the hands speak. Gentilucci M, Dalla Volta R, Gianelli C. J Physiol Paris. 2008 Jan-May;102(1-3):21-30. Epub 2008 Mar 18.

[15] How symbolic gestures and words interact with each other. Barbieri F, Buonocore A,Volta RD, Gentilucci M. Brain Lang. 2009 Jul;110(1):1-11.

[16i] Short-term meditation training improves attention and self-regulation. Tang YY, Ma Y, Wang J, Fan Y, Feng S, Lu Q, Yu Q, Sui D, Rothbart MK, Fan M, Posner MI. Proc Natl Acad Sci U S A. 2007 Oct 23;104(43):17152-6.

[17] Comprehension of speeded discourse by younger and older listeners. Gordon MS, Daneman M, Schneider BA. Exp Aging Res. 2009 Jul-Sep;35(3):277-96.

[18] Celerity and cajolery: rapid speech may promote or inhibit persuasion through its impact on message elaboration. Smith SM, Shaffer, DR. Pers Soc Psychol Bull. 1991 Dec;17(6):663-669.

[19] Voices of fear and anxiety and sadness and depression: the effects of speech rate and loudness on fear and anxiety and sadness and depression. Siegman AW, Boyle S. J Abnorm Psychol. 1993 Aug;102(3):430-7. The angry voice: its effects on the experience of anger and cardiovascular reactivity. Siegman AW, Anderson RA, Berger T. Psychosom Med. 1990 Nov-Dec;52(6):631-43.

Andrew Newberg, M.D ., and Mark Robert Waldman are the authors of Words Can Change Your Brain .

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Learning Objectives

• Explain the role of facial expressions and eye contact in speech delivery.
• Explain the role of posture, gestures, and movement in speech delivery.
• Explain the connection between visual aids and speech delivery.

Many speakers are more nervous about physical delivery than vocal delivery. Putting our bodies on the line in front of an audience often makes us feel more vulnerable than putting our voice out there. Yet most audiences are not as fixated on our physical delivery as we think they are. Knowing this can help relieve some anxiety, but it doesn’t give us a free pass when it comes to physical delivery. We should still practice for physical delivery that enhances our verbal message. Physical delivery of a speech involves nonverbal communication through the face and eyes, gestures, and body movements.

Physical Delivery and the Face

We tend to look at a person’s face when we are listening to them. Again, this often makes people feel uncomfortable and contributes to their overall speaking anxiety. Many speakers don’t like the feeling of having “all eyes” on them, even though having a room full of people avoiding making eye contact with you would be much more awkward. Remember, it’s a good thing for audience members to look at you, because it means they’re paying attention and interested. Audiences look toward the face of the speaker for cues about the tone and content of the speech.

Facial Expressions

Facial expressions can help bring a speech to life when used by a speaker to communicate emotions and demonstrate enthusiasm for the speech. As with vocal variety, we tend to use facial expressions naturally and without conscious effort when engaging in day-to-day conversations. Yet I see many speakers’ expressive faces turn “deadpan” when they stand in front of an audience. Some people naturally have more expressive faces than others—think about the actor Jim Carey’s ability to contort his face as an example. But we can also consciously control and improve on our facial expressions to be more effective speakers. As with other components of speech delivery, becoming a higher self-monitor and increasing your awareness of your typical delivery habits can help you understand, control, and improve your delivery. Although you shouldn’t only practice your speech in front of a mirror, doing so can help you get an idea of how expressive or unexpressive your face is while delivering your speech. There is some more specific advice about assessing and improving your use of facial expressions in the “Getting Competent” box in this chapter.

Facial expressions are key for conveying emotions and enthusiasm in a speech.

Jeff Wasson – Immutable Law Of The Universe #2 – CC BY 2.0.

Facial expressions help set the emotional tone for a speech, and it is important that your facial expressions stay consistent with your message. In order to set a positive tone before you start speaking, briefly look at the audience and smile. A smile is a simple but powerful facial expression that can communicate friendliness, openness, and confidence. Facial expressions communicate a range of emotions and are also associated with various moods or personality traits. For example, combinations of facial expressions can communicate that a speaker is tired, excited, angry, confused, frustrated, sad, confident, smug, shy, or bored, among other things. Even if you aren’t bored, for example, a slack face with little animation may lead an audience to think that you are bored with your own speech, which isn’t likely to motivate them to be interested. So make sure your facial expressions are communicating an emotion, mood, or personality trait that you think your audience will view favorably. Also make sure your facial expressions match with the content of your speech. When delivering something lighthearted or humorous, a smile, bright eyes, and slightly raised eyebrows will nonverbally enhance your verbal message. When delivering something serious or somber, a furrowed brow, a tighter mouth, and even a slight head nod can enhance that message. If your facial expressions and speech content are not consistent, your audience could become confused by the conflicting messages, which could lead them to question your honesty and credibility.

“Getting Competent”

Improving Facial Expressions

My very first semester teaching, I was required by my supervisor to record myself teaching and evaluate what I saw. I was surprised by how serious I looked while teaching. My stern and expressionless face was due to my anxiety about being a beginning teacher and my determination to make sure I covered the content for the day. I didn’t realize that it was also making me miss opportunities to communicate how happy I was to be teaching and how passionate I was about the content. I just assumed those things would come through in my delivery. I was wrong. The best way to get an idea of the facial expressions you use while speaking is to record your speech using a computer’s webcam, much like you would look at and talk to the computer when using Skype or another video-chat program. The first time you try this, minimize the video window once you’ve started recording so you don’t get distracted by watching yourself. Once you’ve recorded the video, watch the playback and take notes on your facial expressions. Answer the following questions:

• Did anything surprise you? Were you as expressive as you thought you were?
• What facial expressions did you use throughout the speech?
• Where did your facial expressions match with the content of your speech? Where did your facial expressions not match with the content of your speech?
• Where could you include more facial expressions to enhance your content and/or delivery?

You can also have a friend watch the video and give you feedback on your facial expressions to see if your assessment matches with theirs. Once you’ve assessed your video, re-record your speech and try to improve your facial expressions and delivery. Revisit the previous questions to see if you improved.

Eye Contact

Eye contact is an important element of nonverbal communication in all communication settings. As a speaker, eye contact can also be used to establish credibility and hold your audience’s attention. We often interpret a lack of eye contact to mean that someone is not credible or not competent, and as a public speaker, you don’t want your audience thinking either of those things. Eye contact holds attention because an audience member who knows the speaker is making regular eye contact will want to reciprocate that eye contact to show that they are paying attention. This will also help your audience remember the content of your speech better, because acting like we’re paying attention actually leads us to pay attention and better retain information.

Eye contact is an aspect of delivery that beginning speakers can attend to and make noticeable progress on early in their speech training. Most speakers cannot do this when they first begin practicing with extemporaneous delivery, but continued practice and effort make this an achievable goal for most.

Norms for eye contact vary among cultures. Therefore it may be difficult for speakers from countries that have higher power distances or are more collectivistic to get used to the idea of making direct and sustained eye contact during a speech. In these cases, it is important for the speaker to challenge himself or herself to integrate some of the host culture’s expectations and for the audience to be accommodating and understanding of the cultural differences.

Tips for Having Effective Eye Contact

• Once in front of the audience, establish eye contact before you speak.
• Make slow and deliberate eye contact, sweeping through the whole audience from left to right.
• Despite what high school speech teachers or others might have told you, do not look over the audience’s heads, at the back wall, or the clock. Unless you are in a huge auditorium, it will just look to the audience like you are looking over their heads.
• Do not just make eye contact with one or a few people that you know or that look friendly. Also, do not just make eye contact with your instructor or boss. Even if it’s comforting for you as the speaker, it is usually awkward for the audience member.
• Try to memorize your opening and closing lines so you can make full eye contact with the audience. This will strengthen the opening and closing of your speech and help you make a connection with the audience.

Physical Delivery and the Body

Have you ever gotten dizzy as an audience member because the speaker paced back and forth? I know I have. Anxiety can lead us to do some strange things with our bodies, like pacing, that we don’t normally do, so it’s important to consider the important role that your body plays during your speech. Extra movements caused by anxiety are called nonverbal adaptors , and most of them manifest as distracting movements or gestures. These nonverbal adaptors, like tapping a foot, wringing hands, playing with a paper clip, twirling hair, jingling change in a pocket, scratching, and many more, can definitely detract from a speaker’s message and credibility. Conversely, a confident posture and purposeful gestures and movement can enhance both.

Posture is the position we assume with our bodies, either intentionally or out of habit. Although people, especially young women, used to be trained in posture, often by having them walk around with books stacked on their heads, you should use a posture that is appropriate for the occasion while still positioning yourself in a way that feels natural. In a formal speaking situation, it’s important to have an erect posture that communicates professionalism and credibility. However, a military posture of standing at attention may feel and look unnatural in a typical school or business speech. In informal settings, it may be appropriate to lean on a table or lectern, or even sit among your audience members. Head position is also part of posture. In most speaking situations, it is best to keep your head up, facing your audience. A droopy head doesn’t communicate confidence. Consider the occasion important, as an inappropriate posture can hurt your credibility.

Government and military leaders use an erect posture to communicate confidence and professionalism during public appearances.

Wikimedia Commons – public domain.

Gestures include arm and hand movements. We all go through a process of internalizing our native culture from childhood. An obvious part of this process is becoming fluent in a language. Perhaps less obvious is the fact that we also become fluent in nonverbal communication, gestures in particular. We all use hand gestures while we speak, but we didn’t ever take a class in matching verbal communication with the appropriate gestures; we just internalized these norms over time based on observation and put them into practice. By this point in your life, you have a whole vocabulary of hand movements and gestures that spontaneously come out while you’re speaking. Some of these gestures are emphatic and some are descriptive (Koch, 2007).

Emphatic gestures are the most common hand gestures we use, and they function to emphasize our verbal communication and often relate to the emotions we verbally communicate. Pointing with one finger or all the fingers straight out is an emphatic gesture. We can even bounce that gesture up and down to provide more emphasis. Moving the hand in a circular motion in front of our chest with the fingers spread apart is a common emphatic gesture that shows excitement and often accompanies an increased rate of verbal speaking. We make this gesture more emphatic by using both hands. Descriptive gestures function to illustrate or refer to objects rather than emotions. We use descriptive gestures to indicate the number of something by counting with our fingers or the size, shape, or speed of something. Our hands and arms are often the most reliable and easy-to-use visual aids a speaker can have.

While it can be beneficial to plan a key gesture or two in advance, it is generally best to gesture spontaneously in a speech, just as you would during a regular conversation. While the best beginning strategy is to gesture naturally, you also want to remain a high self-monitor and take note of your typical patterns of gesturing. If you notice that you naturally gravitate toward one particular gesture, make an effort to vary your gestures more. You also want your gestures to be purposeful, not limp or lifeless.

Sometimes movement of the whole body, instead of just gesturing with hands, is appropriate in a speech. To make your movements appear more natural, time them to coincide with a key point you want to emphasize or a transition between key points. Minimize other movements from the waist down when you are not purposefully moving for emphasis. Speakers sometimes tap or shuffle their feet, rock, or shift their weight back and forth from one leg to the other. Keeping both feet flat on the floor, and still, will help avoid these distracting movements.

Credibility and Physical Delivery

Audience members primarily take in information through visual and auditory channels. Just as the information you present verbally in your speech can add to or subtract from your credibility, nonverbal communication that accompanies your verbal messages affects your credibility.

Visual Aids and Delivery

Visual aids play an important role in conveying supporting material to your audience. They also tie to delivery, since using visual aids during a speech usually requires some physical movements. It is important not to let your use of visual aids detract from your credibility. I’ve seen many good speeches derailed by posters that fall over, videos with no sound, and uncooperative PowerPoint presentations.

The following tips can help you ensure that your visual aids enhance, rather than detract, from your message and credibility:

• Only have your visual aid displayed when it is relevant to what you are saying: insert black slides in PowerPoint, hide a model or object in a box, flip a poster board around, and so on.
• Make sure to practice with your visual aids so there aren’t any surprises on speech day.
• Don’t read from your visual aids. Put key information from your PowerPoint or Prezi on your speaking outline and only briefly glance at the screen to make sure you are on the right slide. You can also write information on the back of a poster or picture that you’re going to display so you can reference it while holding the visual aid up, since it’s difficult to hold a poster or picture and note cards at the same time.
• Triple check your technology to make sure it’s working: electricity, Internet connection, wireless clicker, sound, and so on.
• Proofread all your visual aids to find spelling/grammar errors and typos.
• Bring all the materials you may need to make your visual aid work: tape/tacks for posters and pictures, computer cables/adaptors, and so on. Don’t assume these materials will be provided.
• Have a backup plan in case your visual aid doesn’t work properly.

Key Takeaways

• Facial expressions help communicate emotions and enthusiasm while speaking. Make sure that facial expressions are consistent with the content being presented. Record yourself practicing your speech in order to evaluate your use of facial expressions.
• Eye contact helps establish credibility and keep your audience’s attention while you’re speaking.
• Posture should be comfortable and appropriate for the speaking occasion.
• Emphatic and descriptive gestures enhance the verbal content of our speech. Gestures should appear spontaneous but be purposeful.
• Movements from the waist down should be purposefully used to emphasize a point or as a transition during a speech.
• Visual aids can add to your speech but can also interfere with your delivery and negatively affect your credibility if not used effectively.
• Identify three goals related to delivery that you would like to accomplish in this course. What strategies/tips can you use to help achieve these goals?
• What nonverbal adaptors have you noticed that others use while speaking? Are you aware of any nonverbal adaptors that you have used? If so, what are they?
• Getting integrated: How might expectations for dress and physical appearance vary from context to context (academic, professional, personal, and civic)?

Koch, A., Speaking with a Purpose , 7th ed. (Boston, MA: Pearson, 2007), 105.

Public Speaking Copyright © 2023 by University of Nebraska at Omaha is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.