job application letter templates

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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Job Application Letter Template and Writing Tips

• What to Include in an Application Letter

Application Letter Template

Application letter example.

• How to Email an Application Letter

Are you ready to apply for a job? Not sure what to write in your  letter of application ? It can be much easier to start your letter with a template than to start a letter from scratch.

A template will show you all the information you need to include, and will provide the appropriate format for a  job application letter . You can add your information and personalize the letter prior to applying for a job.

Do keep in mind that the job posting may list required information as part of the application process. If it does, be sure to follow the employer's guidelines for what to send or upload when you apply.

What to Include in a Job Application Letter

The following application letter template lists the information you need to include in the letter you submit with your resume when applying for a job. Use this application template as a guideline to create  customized letters  to send to employers with your resume.

Contact Information The  first section  of your letter should include information on how the employer can contact you. If you have contact information for the employer, include that. Otherwise, just list your information.

Your Personal Information FirstName LastName Street Address City, State Zip Code Phone Number Email Address

Employer Contact Information Name Title Company Address City, State Zip Code

Salutation Here is information on appropriate salutations for in a cover letter . It is the most common salutation: 

Dear Mr./Ms. Last Name or Dear Hiring Manager:

Application Letter Content Your application letter will let the employer know what position you are applying for, why the employer should select you for an interview, and how you will follow-up.

First Paragraph: The  first paragraph  of your job application letter should include information on why you are writing. Mention the job you are applying for and where you found the position. If you have a contact at the company, mention the person's name and your connection here. 

Middle Paragraphs:  The  next section  of your cover letter should describe what you have to offer the company:

• Make strong connections between your abilities and the requirements listed in the job posting. Mention specifically how your skills and experience match the job.
• Expand on the information in your resume, don't just repeat it.
• Try to support each statement you make with a piece of evidence.
• Use several shorter paragraphs or bullets rather than one large block of text, which can be difficult to read and absorb quickly.

Final Paragraph:  Conclude your application letter by thanking the employer for considering you for the position. Include information on how you will follow up. State that you will do so and indicate when (one week's time is typical). You may want to reduce the time between sending out your resume and following up if you upload or email it.

Complimentary Close:

Your Signature  (hard copy letter)

Your full name typed out

This is an example of a job application letter. Download the job application letter template (compatible with Google Docs and Word Online) or see below for more examples.

Application Letter Sample (Text Version)

Christina Black 987 Maple Avenue City, State 12345 555-555-5555 christina.black@email.com

August 11, 2020

Mary Cody Hiring Manager ASDF Company 777 Broadway City, State 55555

Dear Ms. Cody:

I am writing in reference to the position of Front Office Assistant posted on Monster. With my skills and experience, I believe I can offer exactly the kind of support necessary in your fast-paced corporate culture.

In addition to my customer relations, communications, and technical skills, I bring the following experience:

• Proficient in Microsoft Office Suite, Word, Excel, Outlook, and PowerPoint
• Proficient in Quickbooks and Quicken
• Able to multi-task in a fast-paced environment, handle multiple phone lines while maintaining customer flow
• Team player, providing superior customer service and administrative support
• Maximize office efficiency through maintaining and implementing best practices in invoicing, vendor relations, and workflow management

Thank you for your consideration as a valuable addition to your team. I look forward to meeting with you to discuss how I can bring my positive energy to your administrative staff and help your company continue to grow and succeed. I’ll follow up with you next week to check on the status of my application.

Christina Black (signature hard copy letter)

Christina Black

How to Email an Application Letter 

If you are emailing an application letter, instead of sending a hard copy, you will need to make a few minor tweaks to the template above. First, make sure to include an email subject line that is direct and informative.

Typically, the subject includes your name and the job title you are applying for. For example:

Subject: Sherry Chao — Marketing Associate Position

Skip including your personal information (address, contact information), the date, and the employer's contact information. Begin your email with the salutation. The body of the email—why you're writing, what you have to offer the company, and how you will follow up—will be precisely the same as in the template above. 

At the end of the letter, include a complimentary close , and then type out your full name on the line below. As well, you can include an email signature with your contact information and a link to your LinkedIn or Twitter account. Here is information on how to set up your email signature. 

Free cover letter templates for 2024 & beyond: Write letters that land jobs

Summary/Overview

What is a cover letter.

A cover letter for a job is a one-page introductory letter that addresses why you are the right choice for a job. This letter allows you to go further than the information available on your resume and really show off why you’re interested in a position, and why you’re the ideal candidate for whatever the position is.

Why include a cover letter?

Writing a cover letter gives you a chance to provide additional context for your background, experience, education, and skillsets that wouldn’t otherwise be automatically evident from your resume. Cover letters personalize your application and allow the employer to get to know you more before they enter the interview portion of the hiring process.

Not all employers will ask you for a cover letter so be sure to carefully read the application requirements for each position you apply for before you start writing.

How to write a good cover letter:

Begin with the appropriate greeting based on who is hiring or who will be reading this letter. If you don’t know their gender or title, write out their full name. If you don’t know who will be receiving your letter, the standard “To whom it may concern” will suffice.

Examples: Dear Ms. Clalock / Dear Kyle Mills / To whom it may concern

Introduce yourself in the opening paragraph in a way that is personable and highlights why you would be a great fit for the role or company.

Example: I recently saw your posting for Social Media Manager on LinkedIn and felt deeply compelled to apply. I feel my skillset, industry experience, and career goals align with your company’s mission, and I would love the opportunity to grow with your company to further visibility for future campaigns.

Provide context for your interest in the middle paragraphs and explore your relevant experience. Stand out as someone passionate about what this role involves or how this company caters to something you care about.

Example: My responsibilities at these organizations have included content production, content strategy, data mapping, product marketing, and social network development. I developed the company-wide market strategy at WineNet and extended that strategy into a multi-year campaign that benefitted the company and their non-profit partners.

In the closing paragraph, solidify your interest in future correspondence and thank the reader for their time and interest.

Example: Thank you for your time and consideration. I appreciate this opportunity to learn more about your company, and I look forward to sharing in the values of your company’s mission.

End the letter with your signature

Example: Sincerely, Joss Chen

Remember: Know your audience. Tailor how you address your reader based on which industry you’d trying to work within. These letters, though made for template customization, should not be one-size-fits-all.

Features of a good cover letter

• Use referrals if you have them. A cover letter is a perfect setting to let an employer know that you already have a relationship with someone they trust, know, or have employed.
• If you are applying to jobs in multiple industries, it can be helpful to explore your own industry cross-over appeal by developing a cover letter than can be applied to multiple jobs. That way, you can plug-and-play the job titles and information for each individual position for which you apply.
• Length is crucial in writing a cover letter! Be clear, direct, and concise. No cover letter needs to be longer than a page; general rule of thumb is that the longest a cover letter should ever be is 500 words, or the same length as a college application essay.

Common types of cover letters

The three most common types of good cover letters are known as applying, networking, and prospecting. They all have a different place and purpose in the working world.

Applying cover letter:

The applying cover letter is the standard mode of cover letter. It introduces you, explains why you’re interested in the position, and what experience you have that is relevant to the position desired. This letter should turn the flatness of a resume into a compelling story about your passions and strengths, and how they would apply to this particular job. Think of this letter as a concise — but warm-blooded — summation of the value you would bring to this workplace and why you are the best candidate for the role available.

Applying cover letter sample template:

Edit this template

Networking cover letter:

The networking cover letter is fueled by a personal or professional connection. The purpose of this letter mode is to reach out, ask for employment advice, or inquire as to open position referrals within a particular company. This letter is commonly directed at contacts you’ve gained through your industry, past positions, social media platforms like LinkedIn, specific networking events or conferences, or any other environment in which referrals can be passed along. Keep it simple but personable, with the knowledge that the person to which you direct this letter would be helping you out with your job search.

Networking cover letter sample template:

Prospecting cover letter:

The prospecting cover letter is used as outreach to a particular company or business in which you’re interested. If they don’t seem to have any open positions, or perhaps you just have a good feeling about them and want to know more, you can use this letter to inquire about opportunities or make new connections within the company for future use. This style of letter can also be sent to recruiters who hire within a specific industry; upon receiving your letter, they can fold you into their bank of prospective employees to pull from for their clients.

Prospecting cover letter sample template:

Free Adobe Express cover letter templates

With Adobe Express, designing a cover letter that grabs attention and showcases your qualifications is no longer a chore. Explore our collection of best cover letter templates today and land that dream interview!

Free Adobe Express resume templates

Are you also looking to overhaul your resume? Adobe Express makes it easy to present your work history and skillsets with style using these free customizable resume templates .

This post was updated on April 11, 2024.

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Everything about a cover letter

What is a cover letter for a job.

A cover letter is part of a resume that concisely presents more information about you as an applicant. A good cover letter has several short paragraphs, shows your interest in the job and any relevant experience you have. As you discover how to write a cover letter, we have some answers to commonly asked questions.

The type of cover letter you use depends on the job description, the company at which you are applying and your personal goals. As you revise your cover letter, highlight your knowledge about the company’s mission, values and culture, and show how you fit into their long-term vision.

An application letter is not always required for job applications. However, looks more professional and shows effort on the applicant’s part. There are four types of cover letters:

• Value proposition letter: this gives a summary of why you are unique and is similar to the “tell me about yourself” interview question.
• Letter of interest: this type of letter shows that you are interested in working for a company even if they don’t have current open positions, and shows why you are qualified and an asset.
• Referral: this format is ideal when you know someone at the company who referred you to the position.
• Application: the most common cover letter, this provides details about relevant experience and education, and allows you to delve into things that aren’t appropriate in a resume .

Why is a cover letter important for a job application?

A cover letter is important for a job application because it gives more insight into your personality and qualifications than are listed on your resume. It’s an important tool to present yourself as an asset to the company. A great cover letter helps you stand out from the competition when a hiring manager may go through hundreds of applications for each job.

Your cover letter is the initial introduction a company has of you. If it’s well-written and covers your most important strengths, it may propel you to the top of the applicant pool. It emphasizes your core competencies to catch the hiring manager’s attention.

A good job letter also shows personality. Because of space constraints, resumes can often be blunt and to the point with no room for the reader to get a sense of your personality. Therefore, your cover letter highlights the personality traits that make you a good candidate. These traits include things like being self-motivated, a good leader or organized. In your cover letter, elaborate on why you want to make an employment change and why this opportunity is for you.

You can also show your passion for the industry or job. A well-written cover letter emphasizes your understanding of the company’s vision and how you fit into it. A powerful letter shows how the company benefits from your impact.

Finally, a cover letter highlights your writing ability. Employers value those who can articulate their thoughts in writing, and this shows excellent communication skills.

How should a cover letter look in 2024?

A good cover letter is both formatted and flexible. Using cover letter templates can help ensure that you get the right information across to the hiring manager, but it’s still important to adjust and tailor each letter to the specific job application.

Heading: This section should include your name, physical address, phone number and email address. Furthermore, you can use a professional email and include links to an online portfolio, your professional website or relevant social media sites.

Salutation: If you know the name of the hiring manager, use it for a personalized touch. If not, a generic "Dear Hiring Manager" can suffice.

Opening Statement: The first paragraph is an strong opening statement about who you are, what job you want and when you are available. You can skip specific details like the company name in this section.

Company Alignment: Here, dive into why you're drawn to the particular company and the role. Emphasize your passion for the industry and how you see yourself contributing to the organization's goals.

Motivation: The third paragraph is for motivating why you believe you are the best candidate for the job. Here, mention any relevant experience you’ve had, and why you will excel in this job. While your past employment and education are included in your resume or CV , this is the place to add one or two experiences that stand out and make you a good candidate. 

Conclusion: The final paragraph is an outro, and should stay simple and concise. Mention your attached resume, specify where and when you can be reached, and mention that you’d love the chance to discuss the opportunity more.

Should I customize my cover letter for every job application?

Using cover letter and resume templates is a great way to get a basic outline to start and takes save a lot of time as all the formatting is taken care for you. However, it is highly recommended that your cover letter should be customized and tailored for each specific job and role that you're applying for.

A personal cover letter shows you’ve done your research on the company and the position and it provides you with a great opportunity to stand-out from the rest of the competition.

There are several ways to make a cover letter more personal. One way is to connect your personal value to the company’s values. This requires time and research on your part. Read the website and browse their social media profiles to get an idea of what is important to them. Some companies value the bottom line while others focus on their long-term effects on the world, and if you understand that, you can tie your personal values and work ethic into their goals. 

When possible, use the hiring manager or recruiter’s name. Not only does this personalize your letter, it also ensures that your application goes to the right person. 

Share your professional goals. Discuss how the job directly impacts your career path and what you’ve done to create a solid foundation. Pinpoint how the job you’re applying for matches your long-term goals and how you will be an asset to the company.

As you do research to personalize your cover letter, you learn more about every company. This can also give you insight into companies that you don’t want to work for, whose values don’t align with yours.

How do I use Jobseeker’s cover letter generator?

Jobseeker offers CV and resume examples , as well as templates for resumes, CVs and cover letters. Our tool is easy to use and has several free options. Simply click Get Started on our website and click on create a new cover letter to begin.

You can choose from a formal letter, or email and digital text. Input a photo if you choose, your personal information, email address and phone number. There is a spot to fill in the recipient, the date and subject, the introduction, your current job situation, what your motivation is for the job and a closing paragraph. These spots include drop downs that help guide you through the creating process.

Simply fill in these spots and our tool will populate the cover letter. Choose from 12 different styles including Elegant, Professional, Modern and Simple. Adjust the font, size and color to create a cover letter that reflects your goals and personality. 

Jobseeker also allows you to digitally attach a signature, upload your resume and create a custom paragraph for any other information you want to add. This tool is available in a variety of languages and can be downloaded (in PDF format) or printed. You can use the same template to personalize a cover letter each time you apply for a new job.

Can I format my cover letter with Jobseeker’s cover letter generator?

Our convenient tool allows you to not only choose your format, spacing and font, but you can also move each section to where you feel is appropriate. To change the order, simply hover over the section and click the six dots to the left of the text. Use the mouse to move the section where you want it. 

While our examples and templates are a good guideline, we recognize that ultimately it’s your opinion that matters most. We recommend that your personal details, date and subject, recipient and introduction remain in the order we’ve provided, but ultimately you can change the order to fit the job.

Our system mimics that of other word processing programs (such as Google Docs and Microsoft Word) to make it easy to use. Within the Introduction section, our system guides you to choose between four types of applications: open application, response to ad in newspaper or magazine, response to online ad, and other. 

Once you’ve chosen from the dropdowns in each section, the text automatically populates on the cover letter. Our text gives you a starting point, but you can edit any information to match your purposes. As each paragraph is added and you make edits, read through the information and check that your tone and writing style match.

How can I send the cover letter after it is created?

Once your cover letter is done and all applicable fields are filled in, you can download the document as a PDF and send it along with your resume or CV to the recruiter or hiring manager. We also offer an option to receive the cover letter as a plain email if that option works for you.

When writing your cover letter, don’t forget to attach your resume before you send it to the hiring manager or recruiter. Proofread your cover letter every time you change it, and browse our samples to find a professional tone with appropriate language.

What makes Jobseeker’s cover letter builder the best?

When it comes to cover letter, resume and CV templates and resume templates , we have many great options to choose from. However, ease-of-use is where our builder shines above the rest. We strive to keep Jobseeker’s tools updated and customized to match your needs. The benefits of using Jobseeker include the following:

• Our user-friendly interface makes the creation process simple for those with basic technology experience.
• Our tool allows you to build a cover letter, CV or resume in more than 20 languages.
• We provide diverse options when it comes to templates, with more than ten styles to choose from.
• We allow you to adjust your text, font and spacing to be more exciting, which helps you create an eye-catching cover letter.
• With our easy formatting tool it is simple to add, remove or move various sections.
• When you use Jobseeker, you can match your cover letter template to your CV or resume template.

As you browse resume, cover letter and CV examples on our website, you can run through our cover letter maker to see for yourself how easy it is to use, and how quickly we can help you create an eye-catching, attention-grabbing cover letter. Present your best professional image with a well-written, personalized cover letter created with the the Jobseeker tool.

How many words should a cover letter be?

The appropriate length of a cover letter can vary depending on the position and industry, but as a general guideline, it is recommended to keep it concise and focused. A well-crafted cover letter typically ranges from 250 to 400 words. It is important to remember that hiring managers often have limited time to review applications, so it is best to convey your qualifications and enthusiasm in a clear and succinct manner. Instead of writing lengthy paragraphs, aim to highlight your most relevant strengths and accomplishments, using bullet points or short sentences. By keeping your cover letter within this word count range, you can ensure that it remains engaging and impactful without overwhelming the reader with excessive information.

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How to write an application letter (with example)

Are you ready for a new challenge and a fresh start in your career? An eye-catching application letter is essential when you’re applying for new jobs, if you want to make a great first impression on potential employers.

There’s a process to creating an outstanding application letter. It starts with researching the company and tailoring your letter, and ends with editing and formatting your application in a polished and easy to read way. In this guide, we show you how to write an application letter that highlights your strengths and qualifications relevant to the position. 

Why is a cover letter important?

When you’re job seeking, a compelling application letter will help increase your chances of success. An application letter, also known as a cover letter, serves as your professional introduction to potential employers. It’s your chance to demonstrate your qualifications, skills and excitement for the job.

While your resumé provides a snapshot of your work history and achievements, application letters let you expand on your experiences. They provide an opportunity to highlight specific accomplishments, express your motivation and explain why you’d be the right fit for the job .

What to write in an application letter

The key to a great application letter is in making it complement your resumé. Unlike a resumé, which focuses solely on presenting facts and details, an application letter adds a personal touch to your job application. It lets you tell your professional story, showcase your personality and convey your passion for the industry and the organisation you’re applying at.

The typical application letter consists of several key components. It begins with a traditional letter header, followed by a greeting addressed to the hiring manager or relevant contact. Then there’s the body of the letter, which should be one to three paragraphs long, each addressing different job criteria. After that, there’s a conclusion and a valediction (your sign-off). 

If you find writing an application letter daunting, it might be helpful to download a template as a starting point, or use AI tools to provide an outline for you to personalise. 

Before you start writing, do some research

Start by thoroughly reading and understanding the job description. Take note of the key responsibilities, qualifications and skills required for the role. Pay attention to any keywords or phrases used in the job ad, as these can guide your letter-writing process.

Next, research the company itself. Visit their website, read about their mission, values and recent news and take a look at their social media accounts. You don’t need to do a deep dive into every company you’re applying at, but it does help to have some background knowledge – otherwise, how will you know you want to work there? This includes understanding the type of organisation it is and what your job requirements are likely to be. You might also get a feel for the company culture.

Use the information you’ve gathered to draft a persuasive letter  that shows how your qualifications match with the company’s needs, goals and culture. Highlight any specific experiences, achievements or skills that illustrate why you’d be right for the role.

Formatting a cover letter

When it comes to formatting your application letter, the goal is to make it easy to read. Aim for a simple format that’s clean and uncluttered. Choose a clear and legible font such as Arial, Calibri or Times New Roman – or the same font you used on your resumé . Stick to a font size between 10 and 12 points to ensure readability.

Remember to keep your letter concise, aiming for no more than one page. Use clear, everyday English, avoiding overly technical terms or jargon. And of course, proofread your letter carefully when you’re done, to catch any typos or errors.

The opening paragraph

At the top-left of the page, begin with your contact information, including your name, location, phone number and email address. Include the date on the line below.

Next, address the letter to the hiring manager or the appropriate recipient, using a formal greeting such as Dear [Hiring Manager's Name] . If you can’t find the hiring manager's name, you can use a more general term like To whom it may concern .

In the first sentence, clearly state the specific job title and company. This goes at the top so that the recruiter or hiring manager knows immediately what the letter is about.

The body of the letter: Experience, skills and qualifications

The middle of your cover letter should consist of two or three concise paragraphs. Here is where you elaborate on your skills and qualifications, emphasising your achievements and how they align with the requirements of the job.

Think about specific instances where your strengths and skills made an impact at work, providing quantifiable results if you can. For example, you could talk about projects you worked on or goals you met, mentioning real figures if you have them.

With every skill or experience you mention, make sure you connect them to the role’s requirements. Reference key aspects of the job description in your letter. Got no relevant experience? Focus on extracurricular activities and education. 

Lastly, consider highlighting any certifications, awards or professional development courses you’ve completed. These achievements can further enhance your application and show that you’re committed to continuous learning and professional growth.

Above all, be honest about your qualifications. Avoid exaggerating or stretching the truth. If there are areas where you're lacking, acknowledge them and express your willingness to learn and grow.

Use the third paragraph to either mention more skills or experience (if you are applying for a more senior position) or to highlight what interests you about the company and how your passions and aspirations align with the company’s mission and values.

The closing paragraph of your cover letter

The fourth paragraph of your application letter is your conclusion. Here you can give a brief recap of your skills and reaffirm your enthusiasm for the job. You can also include a call to action, like inviting the employer to schedule an interview or visit your online portfolio.

In your conclusion you might also mention any follow-up actions you plan to take. For instance, you might say you’ll be following up with an email within a few weeks. End your letter with a traditional closing sign-off, such as Sincerely or Best regards .

Your closing paragraph should be concise and impactful, without repeating anything information from the middle paragraphs.

Editing and proofreading an application letter.

Before you send your application, proofread it closely to make sure it’s error-free. Typos or grammatical slip ups can look unprofessional and detract from your application, so it’s worth the extra effort to give your letter a once-over.

Consider enlisting the help of a friend or family member to review your letter with fresh eyes. Just showing it to someone else will often help to catch mistakes or areas for improvement that you might have missed. 

You should also cut certain words from your cover letter if you want it to make an impactful first impression. 

Following up after a job application

Following up after submitting an application letter can show your interest to potential employers. If you don’t hear back from an employer within two weeks, it’s okay to follow up and ask about the status of your application. 

This shows your enthusiasm for the role, tells them you’re still interested, and puts you front of mind. When following up, make sure your communication is professional and polite, and avoid sending multiple follow-up emails within a short timeframe.

Here’s a follow-up email template to give you a head start . 

Tips for job application success

Here are some quick tips for writing application letters that stand out – and some advice for managing the job search process overall. 

• Tailor your application letter to the job, every time . Create your application letter specifically for the job and company you’re applying to. This means writing a slightly different one, every time. Show how your skills, experience and career aspirations are a good match for the company's needs and goals. Make extra sure you’re sending the right application letter to the right company. 
• Keep your letter clear and concise. An application letter should be straight to the point and easy to read. Aim for a one-page letter, unless otherwise specified in the job posting. Avoid unnecessary details and focus on the most relevant information to the job ad. Writing a good cover letter shows you have solid written communication skills.
• Use action verbs and descriptive language. Enhance your application letter by using strong action verbs, for example: instead of I was responsible for a team , write something like, I led a team of 10 high-performing staff .
• Show thanks and follow up.   After submitting your application, if you haven’t heard back after two weeks, send a follow-up email to the hiring manager. Reiterate your enthusiasm for the position. Use this opportunity to provide additional information or clarify any points in your application.
• Keep track of your applications. Have a system for keeping track of each application, noting the date you applied, the job title and company, and any notes or communication you’ve had. Mark them up on a calendar or put them into a spreadsheet. This will help you stay on top of your applications and avoid missing any emails that may have fallen through the cracks. A tracking system will also help if you get a call about a job and need to quickly refresh your memory on the details of it. Additionally, keep all your job cover letters in one folder, so you can refer back to them and repurpose them for future applications.

Dos and don’ts

Once you’ve written your application letter, you can refine it even more by applying these dos and don’ts. 

• Do add a personal touch . Giving your cover letter a personal touch can make it stand out to potential employers. Share a brief anecdote or personal experience that connects you to the role or company. This helps humanise your application and gives the employer insight into your personality and motivations. 

For example, applying for a job in healthcare:  I come from a family of healthcare professionals and grew up with the desire to work in a field where I could make a positive impact on others’ lives.

• Do tailor your language and tone . Try to match your tone and language to the company’s style (from their official website, rather than social media accounts.) If their website language is very formal, you should mirror that in your cover letter. If their tone of voice is more relaxed, you can take a warmer, more informal tone. Always maintain a professional tone – don’t be too laidback or colloquial.
• Do take out anything that’s irrelevant.  Is there information in your cover letter that isn’t really related to the job? Consider removing it. Avoid unnecessary details and focus on delivering the most important information only.
• Do proofread carefully . Having a perfectly edited letter means you have good attention to detail. Run your letter through spell-check and read it aloud to someone, to make sure it flows logically. Get feedback from a mentor or former teacher.

Don’ts

• Don’t use generic templates without tailoring them . The hiring manager will know if you’ve used a generic application letter. A template is a good starting point, but you need to tailor it to each job opportunity.
• Don’t exaggerate or misrepresent your qualifications.  Be honest and transparent about your skills and qualifications. Exaggerating or misrepresenting your abilities will likely backfire. An employer will be able to tell if you don’t have the knowledge and abilities you claim to have. 

Example of an honest representation:  I have basic experience with XYZ software, and I'm eager to improve on these skills. In my previous roles, I’ve been able to master new programs quickly.  

Example of an exaggeration:  I have intermediate knowledge of XYZ Analytics software having used this tool in my previous roles.

• Don’t use industry jargon.  While it’s important to express your knowledge of the industry, avoid using jargon or buzzwords, for example, terms like ROI, strategic initiatives, go-getter, etc. Also consider avoiding technical terms that may not be familiar to the reader.
• Don’t neglect to follow up. After submitting your application letter, send a follow-up email. Even if you don’t hear back from the employer, you’ll know you made every effort to get your application seen. A negative response from them will also allow you to close that application on your tracker. 

An application letter template

If you’re not confident in drafting a cover letter, it can help to use a professional template. Here’s one you can tailor for your job application. Below this is a sample application letter that puts this structure into practice. 

[Your name here] [Your contact number] [Your email address] [Suburb, State Postcode]

Dear [hiring manager’s name],

  [Intro] I’m writing to express my interest in the [job title] position at [company name]. [Share a personal anecdote if you have one, or briefly explain why you decided to apply for the role.] 

[Body paragraph 1: write about your experience, skills and any specific industry knowledge that could be valuable to the role.   Include any personal attributes that show how you’re an excellent fit for the company. Include one of your main acheivements that directly relates to the role.]

[Body paragraph 2: write about what interests you about the role and about the organisation. You might mention your career goals or the company’s vision and values.]

[Closing paragraph: reaffirm your interest in the position. Include a call to action.]

[Your name]

Sample application letter

Jean-Charles Mak 043X 123-X123 JCmak@g_mail.com

29 February 2025

Dear Ms Lee,

I’m writing to express my interest in the Assistant Manager position at X-Arcade as advertised on SEEK. From a young age, I’ve been passionate about the unique learning, entertainment and social aspects of video gaming. Having spent three years in the games-retail industry, I’m excited by the prospect of contributing to the success of your award-winning company.

Throughout my career, I have consistently demonstrated exceptional customer service. In my previous role at Tornado Thunder, I managed gaming rooms and was awarded Employee of the Month three times in 18 months. In my team-leadership role at PlayZone, I frequently demonstrated skills in de-escalating situations and problem solving under pressure, as well as cash handling and POS. Additionally, I have more than a decade of experience in gaming technologies across multiple platforms and consoles.

I feel that this role at X-Arcade is the perfect match for my abilities and aspirations. I'm inspired by the company’s approach to sustainability, inclusivity, and its target to become the largest arcade company in Australia by 2025. 

I’m confident that my proven track record and passion make me the ideal person for this position. I’ve attached my resumé for your review, which provides detailed insights into my experience and accomplishments. Thank you for considering my application. I’m excited about the prospect of joining X-Arcade and look forward to hearing from you. 

Writing an application letter takes a little planning and a lot of attention to detail. Personalising your letter and highlighting relevant skills and achievements can help you catch a hiring manager’s attention and get a callback for an interview. Take the time to create a well-written and error-free letter that shows your concientiousness and enthusiasm – desireable qualities in any employee. 

1. What should I include in an application letter?

Your application letter should include the following elements:

• Your contact information (name, suburb, city, phone number, email)
• The recipient’s contact information (name, job title, company name, address)
• A greeting (such as Dear Hiring Manager or To whom it may concern )
• An introduction that states the position you’re applying for and expresses your interest in the company
• Body paragraphs that highlight your relevant skills and experience, and explain why you’re a good fit for the role
• A closing paragraph that thanks the hiring manager for their time and consideration, and reiterates your interest in the position

2. How long should an application letter be?

An application letter should be concise and to the point, typically no longer than one page. Aim for around three to four paragraphs, or about 300–600 words.

3. How should I address the letter if I don’t know the hiring manager’s name?

If you don’t know the name of the hiring manager, you can address the letter like this: To the Hiring Manager or To whom it may concern .

4. How should I follow up after sending an application letter?

After sending an application letter, it’s a good idea to send a follow-up email. This shows your gratitude for the opportunity and reinforces your interest in the position. You can follow up via email with a brief and professional message.

5. What are some common mistakes to avoid when writing an application letter?

Some common mistakes to avoid when writing an application letter include:

• Using a generic template without highlighting your unique skills and qualifications
• Exaggerating or misrepresenting your qualifications
• Using too much industry jargon, technical terminologies or flowery language
• Neglecting to proofread your letter before sending it

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Is a Cover Letter Necessary in 2024?

Published: April 03, 2024

Writing a cover letter can be daunting.

I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments.

While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application.

How important is a cover letter?

Is a cover letter necessary, when to skip a cover letter, when to include a cover letter, tips for writing a cover letter, what if the cover letter is optional.

Cover letters are short letters of introduction that you include with job applications.

Typically, they are your chance to go into deeper details about your accomplishments that you might not have highlighted or had room to mention on your resume.

Tiffany Hall, a professional resume writer and founder of Resume911 , says cover letters are an important part of the job application process.

Hall says, “Cover letters can be very important. It’s supposed to sell why you, of all applicants, should get the job. The issue is that applicants use them to regurgitate what’s on their resume, and that’s not what it’s for. It should speak to what isn’t easily explained with your resume.”

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For example, if your resume says you’re skilled at building web pages, your cover letter is a great place to name-drop companies that you’ve worked for to create their websites.

Matthew Muehleisen, a corporate recruiter , thinks a cover letter is also a great place to show you’ve done your homework and researched a company.

Muehleisen says, “It can be what sets you apart from other candidates and applicants and is a good opportunity to show that you’ve done research on the position and company to further showcase your interest in the role.”

Knowing the importance of a cover letter still begs the question: Is a cover letter necessary in 2024?

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While a cover letter can help demonstrate your knowledge of the company you’re applying to and highlight more of your achievements, both Hall and Muehleisen agree that a cover letter isn’t entirely necessary.

Muehleisen says, “Unless it’s a requirement of the application, I wouldn’t say it’s necessary to include a cover letter. There are some roles (usually in content creation and marketing) that will ask for a cover letter as a form of a writing sample. In these instances, make sure your letter is polished and focused.”

If Hall had her way, she would eliminate the cover letter entirely, focus more on the resume, and ask for a link to an applicant’s LinkedIn profile.

According to Hall, “Most cover letters either repeat the resume or they speak to why the applicant isn’t a good fit. Neither is the purpose of a cover letter.”

Nevertheless, 74% of hiring managers still prefer applications to include a cover letter. So, it is definitely worth considering including one — even if the application says it’s optional.

If you’re looking for a new role, writing a cover letter can be time-consuming — especially if you take the time to personalize every letter you send to a hiring manager.

Although a cover letter does serve a legitimate purpose, and 83% of hiring managers read it, there are a few situations where you shouldn’t include a cover letter. Let’s take a look at those scenarios.

If You Only Have a Template of a Cover Letter

I get it. Writing an effective cover letter takes a significant amount of time.

But consider not sending one if you only have time to plug your information into a cover letter template without personalizing it before hitting submit on an application.

Don’t get me wrong. A cover letter template is a great starting point to write your cover letter. Templates often remind you to include pertinent information like the hiring manager’s title, name, and your contact information.

However, if you don’t take the time to edit the body of the cover letter and personalize it with research and your relevant experience, you risk sending the same letter as another candidate.

And considering that 48% of hiring managers spend anywhere from 30 seconds to two full minutes reading each cover letter, the chances are high that your hiring manager can spot a form letter a mile away.

Don’t send it if you don’t have the time to personalize a cover letter.

If Your Cover Letter Is Full of Critique

A cover letter is meant to explain why you’re the best candidate for the open position. However, a cover letter is not a place for you to share your ideas of how the company can improve.

Sure, every company likely has areas of improvement, and the job you’re applying for might be the role that gets a say in that, but a list of improvements might read as a critique.

You don’t want to potentially offend a hiring manager before you even get an interview. A bad cover letter can hurt a strong candidate, according to 33% of hiring managers .

Before you submit your cover letter, read through it several times to make sure it’s not a critique. If it does sound like a critique, throw it out.

If It’s Not Required

There are other instances where you shouldn’t send a cover letter. For example, if the application’s instructions specifically state that you do not need to submit a cover letter for consideration for the job.

In fact, sending a cover letter anyway can signal to the hiring manager that you don’t follow instructions. Not following instructions is also a great way to land your application in the trash bin.

The bottom line is this: If the application specifically states not to send a cover letter, don’t send it.

Of hiring managers, 74% prefer to see job applications with a cover letter apart from the resume. Knowing this, if you have the time to include a cover letter with your job application, don’t skip it.

Here are three instances when you should send a cover letter with your application.

Send a cover letter if you’re very interested in the role.

Think of your cover letter as your time to shine. Use it as a place to highlight your experiences and the qualifications that make you a great fit for the position.

Hall says, “If you can speak to why you’re a good candidate without copying your resume in paragraph form, include a cover letter.”

In other words, don’t use bullet points in your cover letter to describe your previous employment history.

Instead, talk about what you learned on the job and how your skills will help you excel in the role you’re applying for.

Send a cover letter when there’s a gap in your resume or you’re transitioning industries.

If you’re looking to transition to another industry, you should definitely include a cover letter with your application.

Speaking from personal experience, if I had only submitted a resume to my school district when I applied to be a Spanish teacher, the hiring manager would have just seen my experience in Public Health and would not have known about my skills and success in tutoring students in Spanish.

Muehleisen puts it this way, “If you’re looking to transition to a new industry or if there is a position and company you’re really excited about pursuing as an opportunity, these are the best instances to include a cover letter so that you can possibly give yourself an advantage.”

A cover letter can also help explain any gaps in your resume — especially if the gap in your employment history is beneficial to the role you’re applying for.

For example, maybe you volunteered in South America, and the role you’re applying for is for a position in Global Operations.

It never hurts to include positive, pertinent information in your cover letter.

Send a cover letter when it’s required.

The most obvious time to include a cover letter with your application is when it is required. Just like not including a cover letter when it’s not required, it shows you can follow directions.

Include a cover letter when the application asks you to submit one, which shows you can follow directions.

Plus, if the application asks for a cover letter, you can bet the hiring manager will look for it. If no cover letter is included, well, you’re sabotaging your chances of getting an interview.

Only 13% of hiring managers will consider giving a candidate an interview if they don’t attach a required cover letter to an application.

Writing a cover letter is not as painful as it sounds. There are great templates you can use as a starting point for your cover letter.

The trick with a template, though, is to make sure you always personalize the letter to your own experiences and qualifications.

Here are five expert tips to write a winning cover letter.

1. Tailor your cover letter to the job description.

When writing a cover letter, especially if you use a cover letter template, you should tailor the letter to match the job description and meet the requirements of the application.

For example, if the application asks you to attach a short cover letter, keep it brief. Your best bet is one to two short paragraphs detailing why you’re a great fit for the position.

You’ll also want to reference keywords from the job description in your cover letter. Many recruiters use applicant tracking systems that scan application packets for the best fit.

Often, hiring managers review the applications that match the keywords first.

Now, that doesn’t mean to stuff your cover letter with keywords. Instead, use them in a natural way as you discuss your qualifications.

2. Be personable with your greeting.

You might have seen the advice telling you to use “To Whom It May Concern” instead of the hiring manager’s name. This is good advice, but only if you do not know the hiring manager.

Before resorting to a generic greeting to start your cover letter, take the time to look on the company’s website and LinkedIn to find out who makes hiring decisions.

If you have contacts in your network who are familiar with the company, ask them. Taking the time to research the hiring manager and the company shows you care about the details — a quality many hiring managers look for in a candidate!

If you’re still unsure after researching the company, consider using “Dear Sir or Madam” as your greeting.

3. Be yourself.

While a cover letter is a formal introduction of yourself to a potential employer, it doesn’t need to be lacking in personality. Hall suggests sprinkling your personality in your cover letter to spark connections with the hiring manager.

Hall says, “Be your best professional self. I’m a foodie and will include references to food on my LinkedIn, and I’ve done it in a cover letter. I’ve had managers reference them, and we had a chuckle. I am also very clear about aligning myself with companies whose mission and goals I respect and can contribute to. I make sure to speak to that in the cover letter.”

Take Hall’s advice. Showcasing your vibrant personality in your cover letter can help break the ice in your interview!

4. Proofread your cover letter.

Once you’ve written your cover letter and before you hit “send,” double-check that it is free from spelling and grammar errors and that the company you referenced is the company you are applying to.

Muehleisen says skipping proofreading your cover letter is a big mistake — and it could cost you the job!

Muehleisen says, “Make sure that you are proofreading prior to sending. If the cover letter feels like it is a simple cut/paste or if the job title and company name are incorrect, it may do more harm than good. So, be sure that what you’re sending is pertinent.”

5. Be cautious of AI.

AI tools, like ChatGPT or Claude, are great for helping draft content. You might be tempted to ask generative AI to write your cover letter for you. However, both Hall and Muehleisen say to proceed with caution when it comes to AI.

Hall says, “AI is coming along in amazing ways, so it may come as a surprise that my best tip didn’t include AI. I tell my clients when they’re stuck to look to their peers. You can search people by job title on LinkedIn. See how they describe themselves and pull from there. Or, hire a resume writer or career strategist to help you.”

Muehleisen agrees with her. He says, “I would hesitate to use a tool or service for a cover letter as the point should be to show your authenticity. If you are going to use AI for assistance, make sure to put your own words in as well.”

However, when you write your cover letter, whether using a template or generative AI, personalizing it is key to standing out from the competition.

If the job description says a cover letter is optional, should you send one, or can you get by without it?

That can be tricky, considering 72% of recruiters still expect a cover, even if it’s optional.

According to Muehleisen, sending a cover letter is not a bad idea. He says, “I’ve never heard of a cover letter hurting an applicant’s chances; just make sure the one you’re including is specific to the job description and posting.”

Check out these cover letter examples for more inspiration.

Experiment With Your Cover Letters

Writing a cover letter is a breeze once you get the hang of it. With today’s challenging job market, sending a cover letter with your application can make a difference in whether you get called for an interview.

I can’t make promises that your cover letter will dazzle hiring managers each time, but for the right position for you, it will.

Remember Hall and Muehleisen’s advice when you craft your cover letter. Personalization is key to success!

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