network marketing presentation topics

13 Tips When Presenting Your Network Marketing Opportunity To People

When it comes to how to be presenting your network marketing opportunity to people there is some skill required. 

It’s easy to be disheartened when you see how charming and persuasive some people can be, but with a bit of intentional skill and authenticity, that too can be you. 

Knowing how to present is an integral part of building your business and so learning how to do it properly can be a game-changer in not only this area, but the rest of your life too.

In this article, I explore some helpful and practical ways you can start presenting like a boss today. 

13 Sales Tips and Tricks To Make Your Presentation Perfect

1. be authentic.

Learning how to sell is something we think we have to do, but really all that’s required is refining what we already do. 

We are constantly “selling.”

When you share with a friend about a new nail salon you visited or restaurant you ate at, you are inadvertently selling. We do it all the time without even realising it. 

Now when it comes to your business we tend to hit a roadblock and feel uncomfortable about sharing because we’re afraid of coming off “salesy.”

I encourage you to drop this notion and come from a place of complete authenticity because when you can share from here, people will see the potential of your business.  

Get clear on your goals! Read my article on ‘Goal Setting How To: A Guide For Mums Who Who Want Massive Success’ here.

2. Ask Them To Share Their Thoughts 

Verbally bulldozing someone will definitely not encourage a person to join your network marketing business. 

It’s important that while you are sharing the opportunity with them you ask them for their thoughts and not force your views onto them. 

If they come back with some heavy concerns, instead of outright telling them they are wrong or that it’s not like that at all, approach them with: 

“I know you have some well-thought-out opinions on Y. Are you open to discussing them?” or “I completely understand why you may feel that way about X, this has been my experience and what I’ve come to understand…”

3.     Match Their Reasoning

Remember that saying “fight fire with fire,” well turns out it’s actually a very clever technique for persuasion. 

Research shows that when you use the same type of reasoning as the person you’re trying to present to, this is a lot more effective than using a different one.

If the person you are presenting to is being logical, use logic too. If they happen to be making decisions based on their emotions, encourage them with emotional reasoning.

Use this list to help you differentiate between different arguments types. Bring awareness to which words the other person is using.

Logical Reasoning Words:

• Hypothesize

Emotional Reasoning Words:

Want to dive deeper into network marketing? Download my “Why Network Marketing is For You Video Series” here.

4. Give Them A Genuine Compliment

Compliments when done genuinely can have such a positive effect on a person. It can immediately turn a stranger into a friend. 

Try complementing the person you are presenting to on something they may not typically be complimented for.

When you can sincerely connect with someone like this they are far more likely to be encouraged by what you are offering. 

Learn how to work productively by reading my article ‘9 Ways to Increase Productivity Working From Home During Covid-19’ here.

5. The Counter-Argument

You should always be prepared for any counter-arguments you think the person that you’re presenting to will bring up. 

With this said, I even encourage bringing up counter-arguments for them.

It might sound counterproductive.

However, a meta-analysis of 107 studies with a total of 20,111 participants showed that, across the board, two-sided arguments are more compelling than one-sided ones.

It’s essential to refute the counter-argument after you’ve raised it—otherwise, this approach won’t work so well.

For example, you could tell the person, “I know you may be concerned that this is a pyramid scheme and I too can understand where that concern comes from, but I would love to explain and show you how this company is not one of those.”

Ready to embrace your most confident self? Read my article ’13 Ways on How to Build Confidence for Network Marketing Success’ here.

6. Speak Directly And With Clarity 

No matter how compelling you might think your presentation is if you are not delivering it in a clear, concise and direct way the whole thing will go downhill from there.

Make sure you are speaking and using language in a way that this person will understand and relate to.

7. Share Both Positives And Negativ es

This ties in with the counter-argument tip I discussed above.

Just focusing on the positive aspects of the opportunity you’re presenting will actually be a disservice to you. 

According to University of Illinois professor Daniel O’Keefe , sharing an opposing viewpoint or two is more useful than sticking only to your point of view.

It’s about being real with this person, you were once in their shoes, how did you feel before you joined? 

Don’t beat around the bush, talk to them about things they may be considering or are concerned about. 

When you bring up the negative aspects you can then address them head on and put their mind at ease right then and there before they overthink anything. 

Read “23 Reasons Why Network Marketing is the Biz To Be In Right Now”

8. Make Your Words Powerful

You’ve got to make sure that the presentation itself includes words that will actually elicit a response from the person you’re speaking to. 

This can be easily done by framing your statements around key phrases such as “financial freedom,” “work from home,” “passive income” etc. 

Read my article,‘7 Essential Ways To Generate More Network Marketing Leads’ here. 

9. Dress Up, But Don’t Talk Down

Dress how you want to feel. So if you want to feel confident, wear something that exudes that for you. 

Regardless of whether I’m meeting someone in person or over a video call I dress for success.

How you present yourself can really have an effect on how the other person receives you. 

But remember, there is a clear difference between being confident and being arrogant.

So even though you might feel like the bee’s knees, don’t let that make you think you’re better than someone else. 

10. Focus On The Future

When I present to someone new I like to speak in the future tense.

This establishes confidence in the relationship and it tells the person you are here to move forward with them. 

This can be done by using the word “will.”

Phrases like “We will” and “Then we’ll do this” will get the person used to the idea that this is going to happen.

With that said, don’t overdo it and come across pushy.

You don’t want to be making decisions for the other person, instead, you want to get them excited about all the possibilities the business can offer. 

11. Avoid Verbal Fillers

Everytime you use typical “millennial or Gen Z speak” and interrupt your speech with—”like”, “um”, “uh”—you immediately lose credibility with the person you’re pitching to. Regardless of how important what you have to say is, it won’t matter. 

You want your speech to flow naturally, so if you have to, practise what you want to say before you meet the person. 

12. Be A Master Of Timing

Timing can completely make or break your presentation.

If you catch someone at a rubbish time they are not going to be interested in anything you have to say, even if it’s something they would likely want to do. 

So get some understanding of who you’re going to be speaking with. If they’re a mom, mornings might be best when the kids have gone to school as opposed to evenings when they’re completely knackered.

Find out what time would be best to speak with them. 

Develop your leadership skills by reading my article ‘How To Improve Leadership Skills When Building A Business’ here. 

13. Build To Your Emotions

Excitement and enthusiasm are good, but let these emotional responses build naturally within the conversation as opposed to being like this from the get-go. 

You don’t want to overwhelm the person with too much emotion that they are unable to relate to yet. 

As I mentioned earlier, be authentic in how you present the information.

If excitement is what you feel this person needs then start sprinkling some of that emotion in from the start. 

Otherwise a good rule of thumb is to start a conversation on a relaxed, yet upbeat note. Then as you start talking, you can gradually grow more passionate and excited about what you’re sharing with them. 

Read “Network Marketing Recruitment: 15 Powerful Tips To Grow Your Business!”

How To Build Rapport for Presentation Success

Building rapport is such a powerful way to connect and gain trust with people, hence why I’m expanding further on this below. 

You are naturally more drawn to a person when they are like you.

This reaches beyond our conscious decisions to our unconscious behaviours.  

When we mirror and match others habitual behaviours (body language, cadence, language patterns, etc.) you are able to build a sense of rapport where people feel more at ease with you and become more open to what you’re offering.

Make sure you’re not being overly obvious with this so they don’t feel you are mimicking them.

1. ‘Match’ your body language to the person you’re speaking to.

So if they cross their right leg, then you cross your right leg too, if they put their left hand on their hip, you do the same. 

 2. ‘Mirror’ your body language.

This is similar to ‘matching,’ in that you are simply ‘mirroring’ body language.

So if the person you’re speaking with makes a hand gesture with their right hand, when you start to speak you would make a similar hand gesture with the opposite hand (so it’s like you are mirroring them).

Subtlety is key here!

3. Adjust the volume of your voice to suit the person you are speaking with.

This may seem obvious, but often it’s not.

You might be someone who is very boisterous and speaks loudly, that’s not going to work well with someone who is quiet and soft spoken. 

So if their voice is much softer than yours then it will pay off to not shout at them.

Same goes for if they have a loud voice— adjust your voice accordingly so it matches their style of speaking. 

4. Adjust the speed of your voice so it’s in time with your conversation.

As you would adjust the volume of your voice, you should do the same for speed. 

If the person you are presenting your network marketing opportunity to speaks a lot slower than you, talking very fast over them is not going to get you any brownie points. 

This will likely break rapport and result in them feeling annoyed, so make sure you match the ‘pace’ of the person you are speaking with. 

5. Notice what’s important to the person you are engaging with.

The key here is to listen attentively, take note of any words or topics that keep coming up. This will indicate what’s significant to them. 

When you repeat the same words or focus on the same topics, they will feel like you are really listening and understanding them. 

An example: if this person keeps mentioning time with family and how spending time with her children is a priority, then you will tell them how you understand how important family time is and explain how this business can afford them that. 

Ready To Tap Into Your Most Powerful Self?

When you first start to present and share your network marketing opportunity it can be really daunting, but just remind yourself that every person has had to start where you are. 

It gets easier, I promise!

I hope that these practical tips on how to ace it when presenting your network marketing business has been as helpful for you as it’s been for me. 

I’d love to hear from you, so please leave your comments below and feel free to ask me any questions you may have on how to be convincing.

Please click the social icons below to share this article with all those in your inner circle that you feel it will bring value to, until next time.

With love, Nat

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How to Develop the Best Network Marketing Presentation

May 16, 2018 by ListGuy

Humans beings process visuals 60,000 times faster than words. This is probably why marketing presentations have become such a visual performance filled with so much showmanship.

Irrespective of the industry you serve, a marketing presentation has become the key step to introducing services to prospective clients, selling a product, conveying targets or sharing potential ideas.

A marketing presentation can occur at a coffee shop, a large hotel with hundreds of people, a meeting room, or a conference hall.

No matter the location or the people surrounding you, when it comes to creating and delivering a good marketing presentation, you’re usually on your own.

And there’s nothing worse than having to fumble through a presentation, having your audience sneak out, or fall asleep midway through your delivery or that nauseous feeling after a botched presentation.

But not anymore.

Here’s a strategy to make your next marketing presentation a hit!

What Makes A Good Marketing Presentation?

Now, there are two parts to this strategy. These are the presentation and the presenter. Let’s look at the presentation first.

Get Customer Input

So, you’ve spent a chunk of time with prospecting clients either through cold calls or software . You’ve got the date! Then what?

A good marketing presentation takes the customers input into consideration. What is the customer looking for? What do they need? What are their pain points?

If you don’t know, ask.

Get in touch with your prospect and find out what they want. Going in blind and throwing all your products at them is not going to help them unless it addresses their concerns or business requirements.

Tailor Each Client’s Content

It’s very easy to roll out the same marketing presentation to every client you meet when you’re presenting five times a week or five times a day. But that should not be the case.

Tailor your marketing presentation to the client. Even if that means changing a few slides. Every client wants to feel special. If you’ve listened to your client then you can position yourself for the hook.

By including a few well-researched details in your presentation, the client is made aware that you took the time to read about their requirements. Also tailoring the presentation to a client can help you market special products that specifically meet their needs.

Have Key Take Away Points

After your introduction, identify the goals of this marketing presentation. Add the key takeaway points in the form of a bullet list or a quick hit list that is easy to read. That way your clients know exactly what they’re going to get from your presentation.

Get to the Point

The average attention span of the human mind is 20 minutes. There’s no point in sharing meaningless data and wasting time. Get to the point and present information that is relevant to the client.

Tell A story

Chip and Dan Heath wrote a book called Made to Stick , where they gave an example of Stanford students. After a presentation, 63% of the students remembered the stories and only 5% remembered the actual statistics that were cited.

That tells us that you should use your marketing presentation to tell a story that connects your products with their company.

This connection is very important and once established, the prospect sees themselves in the story you create about the product and their success using it.

Stay Away From The Clutter

In your bid to tell a story, don’t go crazy and add every image, gif, and animation available on Powerpoint or google slides.

Busy slides are distracting. It confuses them as they dart between your voice and everything on the slide.

Add Images and Charts

If you’re going to add statistics, use a chart. Adding images instead of texts also helps.

A picture really is worth a thousand words. Speak your words but don’t write them on your slides. Use high-resolution images that are beautiful and convey what you’re trying to say.

But don’t be too generic.

Sales are emotional and if your image can convey emotions, then you can be sure of leaving a good impression.

Highlight Current information

The business world is changing rapidly and what was trending once has vanished only a season later. Make sure your marketing presentation reflects current market trends.

Most clients are sensitive to market fluctuations, so don’t brush this step off. Invest some time in studying the changes in your niche and update your presentation accordingly.

Physical Demo

A physical demo of your product and service is an opportunity to put on a show. The client gets a chance to see that your product actually works just as you say in your marketing presentation.

You can use a video too of someone else using it. This builds trust. The best part is, video marketing is proven to have an 80% conversion rate .

Include Testimonials

Another important addition to your marketing presentation must be testimonials. Nothing adds more credibility than other customers confirming that your product or service is worth investing money in.

Known as evergreen referrals, testimonials are social proof that plays into the herd mentality of human beings.

A good testimonial has an image of a person, their full name, their job title, their organization, and a link that anyone can verify is a real person.

Ask Questions

If you have a particularly long marketing presentation, ask a question every 8-10 minutes, just so your prospect is still on this journey you’re taking him.

Have a Q&A session

It’s very good to have a short Q & A at the very end of your marketing presentation. You aced the presentation but don’t allow this session to drag you down. Everyone’s watched the video of Elon Musk struggle through his well-prepared presentation when he was confronted by a bizarre question.

Allow your client to speak or clarify any doubts they may have. This is your chance to put to bed any suspicions or any concerns prospects have regarding your service or product.

Also, be prepared for non-questions and hostility. Have a sense of humor about it.

Prepare for Difficult Questions

Prepare for tough questions. There will be one or two of those and the only way you can handle them well is by being absolutely thorough about your product and the market you serve.

If you don’t know the answer to a difficult question, don’t make one up. Inform the prospect you will get back to them at the end of the day and do it.

Next comes the presenter. Just as the content of the presentation is important so is the presenter.

So, What makes a good Presenter?

The following are the traits you should possess.

Establish credibility

What makes you credible is your trustworthiness. Whether you’re an expert on the matter you’re presenting, your audience judgment is critical.

When you make your presentation, you can establish your credibility by trusting your audience, wanting what’s best for them, aligning with their values, using evidence they find credible and embodying the message you give.

Be relatable

Don’t be the salesman or the expert. Be the friend whose recommending them something that they really need.

Your prospect wants to know how this will make them money, how it will benefit their business and whether the returns will justify the investment.

Forbes identified nine elements that make a presentation relatable. They are a singular primary focus, emotion, authenticity, humor, self-deprecation (especially if you’re a CEO), advice, honesty, active conversation, and storytelling.

Presenting can be nerve racking but practice smiling between pauses. When you smile you convey that you are confident about your service, you’re grateful for the opportunity, and you know this will benefit the prospect.

By smiling, you also build a rapport with your audience.

Be a showman

What is showmanship in sales? Showmanship is the ability of a person to hook an audience to achieve a sale through entertainment. It might seem contrary to the goal of giving a serious presentation.

Bob Kennedy talks about how he uses showmanship with a pair of dice at every sales presentation. His little act of rolling the dice and getting sevens is just a little flair to drive across the message that with preparation you can get the desired outcome.

Twenty-five years later he still uses it to get his client’s attention. It doesn’t have to be over the top and it may not work the first time, but practice using some showmanship to set yourself apart from the competition. It will make your marketing presentation stand out from the crowd.

Believe in your service

This is a critical part of your presentation. Discuss your product or solutions, while remaining animated and energetic. Your voice should sound excited.

Also, look and feel enthusiastic. If you don’t get excited about your own service, how can you expect a prospect to be motivated enough to buy?

A true and genuine belief in the product or service you’re selling says with certainty and confidence that your product will make a client’s business more profitable.

Don’t be afraid

Lots of people are afraid of public speaking especially when it comes to marketing. Practice with your own staff or colleagues and build up from there. The size of the audience shouldn’t matter.

If you’re well versed in the subject matter, your pre-speaking jitters will disappear. Prepare well by knowing your material inside out.

Rehearse often. Don’t memorize anything. Use key points and prompts to help connect the examples to stories. Practice visualization, often used by athletes to reduce stress.

Also, find a friend in your audience. This is usually the person whose open to you and you can look in the eye repeatedly while you talk.

Positive Body Language

Body language comprises of your stance, gestures, and facial expressions.

And why is body language important?

Positive body language builds credibility when you are presenting. It also shows your emotions, which allows you to connect you with your listeners.

When it comes to gestures, use your hands. Don’t keep them on your hips or stuff them in your pockets. Neither should you fold them across your chest or behind your back. Use them to highlight a point.

How you stand in front of the room before you can even begin your presentation is called stance. It tells the audience of your emotional state if you’re happy, petrified, confident, or uncomfortable. Prospects “read” your stance unthinkingly.

Stance speaks more than words. A balanced stance looks like your weight is even but pitched slightly forward tends to convey that the speaker is engaged with the audience.

A slumped stance which can be leaning to either side says the speaker isn’t too bothered or is too nervous if slouched.

Keep your feet pointed straight ahead. Constant fidgeting and swaying are repulsive. It distracts the audience and can also annoy your listeners. Stand tall, confidently with controlled movements.

The movements of your eyes, mouth, and facial muscles can convey your emotions to an audience. Don’t avoid eye contact.

Effective presenters can engage with each person, one at a time.

By doing this they focus long enough on an individual to complete a natural phrase and allow him or her to let that sink in. This kind of focus can draw the attention of a room as each member’s attention is riveted to the presenter.

This allows the audience to process the message and keeps them involved with the speaker.

Wrapping Up

Marketing presentations don’t have to be boring. 70 % of industry experts say that presentation skills are critical for career success. It’s no longer just for the top dogs and CEOs.

Engaging presenter behavior can be learned with practice.

And with their growing role in convincing clients and customers, they are becoming the go-to delivery method for sales pitches, communications, reports, and conversions.

Currently, human resources place great emphasis on presentation skills in marketing, requiring some marketers to do them almost every day for clients and internal management. It’s a skill that is now considered essential to marketing.

If you need assistance with marketing presentations for your network marketing company, check out our lineup of high-quality marketing products.

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Home » Business Cycle » Network marketing?

4 steps to network marketing success

Do you want to become your own boss, work flexible hours and make money? Of course you do. One way to get to this stage in your professional life is via network marketing.

If you’ve heard of Mary Kay, Avon or Tupperware, you’ve heard of network marketing. These household names are all examples of this type of business, which can be a great fit for those with an entrepreneurial mindset. But what is network marketing exactly, and how does it work? It’s time to learn how you can get all the benefits of being a business owner without all the headaches and level of risk.

Ready to make the next big move for your business?

What is network marketing?

Network marketing in business is a model that’s dependent on person-to-person sales of a product or service. It involves developing a team of people who work together to deliver the product’s message to a wide range of potential customers. The leaders of these teams are compensated for the products they sell as well as the products their team members sell.

It’s also known as multilevel marketing, referral marketing and consumer direct marketing. No matter what you call it, these are businesses where the best entrepreneurs can succeed – and even find their true gift.

How does network marketing work?

You’ll start your network marketing business by signing up with a reputable company – some of today’s most popular are Scentsy, Younique Cosmetics and Young Living Essential Oils. You’ll typically receive a “starter kit” with promotional materials, supplies and other items you’ll need to get started. At first you’ll work underneath a sponsor who can show you the ropes, provide education and give you tips about the industry. Once you know everything there is to know about your product, you’re ready to start selling.

Most network marketing in business takes place face-to-face. All you need to do is talk to people! Let your passion shine through and use your communication skills to build rapport and get people interested in your product. Here’s where the “network” part comes in: When you sign someone up, they become part of your team. You earn commission on their sales and on sales of any people that they sign up – and so on. The more passionate people you can find, the better.

Advantages and disadvantages of network marketing

One of the best advantages of network marketing is that you will feel like your own boss – without taking on the responsibility of starting your own company. You’ll typically be able to work out of your home and make your own hours, giving you the flexibility that many entrepreneurs love, with none of the risks. Another advantage is that you’ll gain skills you can use in any future endeavor, like developing instant connections with others, making persuasive presentations, cultivating and leading a team and effective follow-through.

The disadvantages of network marketing are similar to those for any sales business: It will take time to build your business , and a lot of people will tell you “no” before you start hearing “yes.” Competition can be fierce, so you must always be a step ahead. Never forget that you are still an entrepreneur, even though you’re part of a network marketing business. You must strengthen your resilience, build your brand, market yourself and innovate – just as you would if you started a traditional business.

How to succeed in network marketing

Now that you know what network marketing is, it’s time to get started. Running a successful network marketing business doesn’t have to be time-consuming or complicated. You can create a breakthrough with a few simple steps – change your story, change your strategy and the rest will follow.

Step 1. Find your passion

According to Tony, network marketing is about “picking the right company and realizing you’re a value creator. Whatever you enjoy the most, you’ll do the most.” 

Your love and passion for a product or service drives you to properly tell its story , and that’s how you create value. Consider what products have improved your life in the past and what you want to learn more about. Is it supplements? Home décor? Cosmetics? When you choose something you have a deep interest in, that passion will shine through.

There’s another benefit to choosing something you love: more sales. Today’s consumer is bombarded with marketing, branding and advertising. They’re on high alert and know when they are being “sold” to. If you’re just doing this for the money, they will sense it right away – and react accordingly. The best network marketing entrepreneurs figure out how to combine their true passion with their ability to make money. What is network marketing at its most successful? It’s your chance to make a difference in the world – and make money while you’re at it.

Step 2: Choose the right company

Passion is the most essential ingredient to successful network marketing – and choosing the right company that matches your passion is equally vital. You’ll need to research carefully to locate a business whose message, story and products or services capture your image and make you want to join their ranks. The network marketing business you choose must also have the following traits:

At least five years in operation :

Fifty percent of businesses fail within the first year, and 80% fail within five years. Signing up with a business that hasn’t had its doors open for at least that long is an additional risk.

Steady cash flow :

Network marketing companies with nothing to hide disclose their financial statements. Take the time to read the statements and ensure the business is well-capitalized.

Professional development :

Make sure the business provides the coaching, technology and support you need, and will send you to any conferences and meetings required to advance your training.

Established customer base :

Sign on with an established company that already has raving fan customers . An existing customer base allows a network marketing business to shift gears as necessary.

Step 3. Put your resources to work

Succeeding at network marketing is largely dependent on how many resources you can cultivate. Start by discovering how you can leverage things you already have – connections, education and achievements – into business success. You may already have dozens of relationships that you can capitalize on to grow your network. 

As you consider turning to these people, remember that you want to add value to their lives with your product or service. Don’t pitch everyone in your phone book just because you can. Remember that the secret to living is giving . Those who thrive in network marketing understand that it’s not about selling – it’s about using the opportunity to cultivate an abundance mindset and improve the lives of others.

Step 4: Manage your mindset

  In network marketing, the way you think about yourself matters far more than your tactics. You might have plenty of strategies to deploy, but if you’re not in the right mindset, you won’t be able to execute them. However, even if you have no business experience, you can succeed in network marketing if you create the right mindset .

Before you even start network marketing, you need to learn how to cultivate positive emotions and control your reactions to situations. Choose how you feel rather than reacting to a situation. When you do this, life happens for you instead of to you, putting you firmly in the driver’s seat . You will face plenty of challenges as you learn about network marketing, and viewing each setback as something you can overcome and learn from will help you move on from temporary disappointments.

Figuring out how to succeed in network marketing doesn’t have to be time-consuming or complicated. You can create a breakthrough with a few simple steps – change your story, change your strategy and the rest will follow. Tony says, “Most of us get what we tolerate.” It’s time to stop tolerating anything less than being your own boss.

Ready to take your business to unreached levels?

Discover how to create the ultimate business advantage with Tony Robbins’  7 Forces of Business Mastery  free content series.

© 2024 Robbins Research International, Inc. All rights reserved.

• Presentation Hacks

How to Give a Killer Network Marketing Presentation

• By: Kelly Allison

There’s little more important to growing your network marketing business than how you present it. Network marketing businesses are built on a foundation of others trusting what you have to say about what you’re selling. If you present it in a subpar manner, you’re going to have a subpar business. But if you completely nail the presentation , you’ll ignite enthusiasm and light a fire under prospects to get involved.

Delivering a killer network marketing presentation doesn’t need to be stressful or overwhelming; it just needs to be done with attention to a few key factors.

Remember the Mission of Your Presentation A lot of presenters make the mistake of focusing all of their attention on the facts and data they want to share and not enough on the reason they’re sharing that data in the first place, which is to get people invested in the business. Facts and figures are great for contextual purposes, but it’s more important to focus on making your audience feel like they can do what you’re doing. Therefore, you want to spend plenty of time sharing real-life experiences, anecdotes, and digestible directives that your audience can relate to and picture themselves doing.

Show a Willingness to Be Vulnerable Vulnerability is one of the few things all humans have in common, so showing yours is a no-fail way to help your audience feel more connected to you. Now, this doesn’t mean you have to spill your deepest, darkest secrets to a room full of strangers. Instead, be willing to say what mistakes you’ve made along the way, how much you’re still learning, and what you would’ve done differently. People will be much more inclined to trust and relate to you if you’re authentic than if you come across as a know-it-all.

Talk About the Good and the Bad Of course you want to emphasize all of the benefits of your business, but if you don’t point out any of the downsides, your audience is going to find it tough to trust you—after all, most people know that there’s no such thing as an opportunity without risks. So, prepare to highlight all of the life-changing, super awesome benefits of your business, but also take care to pepper in a few potential drawbacks (along with your proposed solutions to those drawbacks). This way, your audience will feel like it’s getting a truthful, well-rounded picture of the venture.

Have Fun With It Audiences have a tendency to mirror the feelings and emotions of those presenting, so if you’re dry, bored, or disengaged, you can bet they will be too. If you want your audience to get excited about your venture, then you have to show your own excitement. Tap into your personal passions and enthusiasm for your business and share it openly; be conversational, playful, and don’t be afraid to crack a joke or two. Even if your jokes are bad, it’ll lighten the mood and help your audience relax and receive what you’re delivering. If you want to know more about how to deliver a presentation that sells, then check out our Catapult training designed to elevate your presentation game to the next level.

Kelly Allison

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How to Create an Effective Marketing Presentation (+5 Expert Tips)

June 13, 2019

by Tim Ferguson

Traditional marketing professionals were expected to be a natural at creating and delivering great marketing presentations.

With the advent of digital marketing, however, the importance of old-school presentation skills are often overlooked or given little significance in a marketer’s skill set.

Modern marketers aren’t required to go door-to-door handing out pamphlets and flyers. The level of face-to-face interaction in marketing has been reduced to occasional networking events or marketing conferences.

However, the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this prowess will come in handy, such as:

• When proposing a new marketing campaign or initiative, you may need to pitch your ideas to your superiors or clients by giving a presentation at a meeting.
• When conducting a teleseminar or webinar for training purposes, addressing user needs, or launching a new product.
• When creating marketing content for platforms such as SlideShare as a part of your overall content marketing strategy .
• When you finally decide to take up the challenge of becoming a speaker at one of the networking events or marketing conferences.

Create an effective marketing presentation: the tips and tricks 

Apart from being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure efficacy in terms of engaging your audience, creating sales interest, and ultimately driving the message home. 

The following five guidelines will help you create a marketing presentation that is both effective and engaging. 

5 tips on how to create an effective marketing presentation

• Seize your audience’s attention
• Promise something and deliver it
• Tell an engaging story backed by data
• Have less slide content rather than more 
• Use humor wisely

1. Seize your audience’s attention

Start your social media and marketing presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”

Igniting your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner , who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.

The purpose of all this is to get them hooked right off the bat, to seize their attention and get them focused on what you have to say.

2. Promise something and deliver it

Once you’ve got them interested in what you have to present, it is time to make some legit promises, just as you do in your everyday digital marketing activities. For instance, while creating a pay-per-click ad, you write a persuasive copy that promises to solve the reader’s problems, getting them to click through to your landing page. Similarly, if you are writing a blog post, you use the power of storytelling to convince them to take some action such as click a call to action (CTA).

Have you ever seen a tutorial on YouTube? The next time you do, note how all the finest quality videos are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds if you watch the entire video. They show you the end-result as proof that they know what they’re doing, and you’ll get what you came for.

So, in the case of the aforementioned remarks on content marketing ROI, you can promise your audience that you’ll show them the exact strategies you used to achieve your goals (rankings, traffic, conversions, etc.).

The point is, the start of your presentation should be all about answering the famous copywriting question: “What’s in it for me?” Make it apparent within the first five minutes that your presentation is going to solve their problems and will provide them with actionable takeaways.

Of course, making these explicit promises means you also have to fulfill them. In fact, go above and beyond in delivering what you promised by following the wise adage “underpromise and overdeliver.” 

3. Tell an engaging story backed by data

The one thing common among all effective presentations is how they leverage storytelling and real-life examples to drive the point home.

There are some truly amazing marketing quotes , but the best, most succinct one is: “At its very core, marketing is storytelling.” by Melinda Partin. The same applies to your presentations. Essentially, your audience is more likely to engage with your content if they find it highly relatable and personal. A story offers that sense of connection by introducing a character (fictional or otherwise) who has a problem you can solve. It creates a scenario that cannot be ignored by the audience.

So, as you go through your slides, use practical, real-life examples to bind the presentation together cogently. It's as simple as telling how you or someone else implemented what you are trying to convey.

That said, ensure all your examples and illustrations are backed by data-driven marketing from reliable sources. Your slides should clearly specify the information source. The last thing you want to hear is “get your facts straight” while giving a presentation.

4. Have less slide content rather than more

How many times have you sat through a presentation where the slides are so brimming with text that it makes the whole presentation ineffective?

Don’t do that. As you may have heard, the average human’s attention span today is pitifully low. And when it comes to paying attention to elaborate presentations in conference settings, or remote presentations using a screen sharing tool , it could be even worse. Your audience likely has far better and more urgent things to do than listen to you and your wordy slides.

So, what do you do? Work to simplify your slides and include only the key points as written text instead of cramming them with the text you’re supposed to speak (and explain). Use slides to support speech, not replace it. And just like with stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding. 

Besides, the more slides, the better. Instead of speaking to one slide for several minutes, spread your content around multiple slides. Use numerous images to illustrate your point, and keep the slides moving. This will help tackle the issue of dwindling attention spans.

Furthermore, make sure you use high-quality images. They may look fine on your computer, but images often become blurry after projection on a bigger screen. So be sure to check that. There are plenty of great websites that offer first-rate stock photos and illustrations for free, such as Unsplash, Pixabay, and unDraw.

Also, if you don’t have a graphic designer and there’s a dire need to whip up some good-looking graphics or remove/edit the background of some image you wish to include in your slides, consider using intuitive online tools such as Canva and AutoClipping , respectively. 

5. Use humor wisely

Just because you are presenting in a serious context, doesn’t mean your presentation has to be boring or bland. Including some jokes here and there will increase audience engagement and retention of your content. 

So, give your slides a facelift by enriching them with relevant humor. This can take the form of witty wordplay, GIFs, and even memes. However, make sure the humor is, in fact, relevant to the content you’re presenting and not a distraction. Don’t make it seem forced but natural.

Most memes available on the internet are of low-quality and resolution, you’ll have to take some time to create your own original memes. Don’t worry, though. Creating memes is a fun little activity and doesn’t take a lot of time. Use online tools like Imgflip or Meme Creator which allow you to upload your own image and overlay meme-style text with ease. As for GIFs, you can use GIPHY has a huge library of GIFs and refined search functionality, so you’ll be able to find all the GIFs you need there.

Don’t leave your audience hanging at the end of your presentation. Tell them exactly what to do next: is this the part where they can ask questions and clarify their doubts? How should they use the information you’ve just presented to solve their problems?

Reiterate all of the most important points explained in the presentation and make sure the value you promised at the start of the presentation is actually delivered. If your presentation lacked two-way communication and audience participation, now is the time to have a proper exchange of ideas and casual debates. Lastly, as it was a marketing presentation, it makes sense to end it with a definite CTA that conveys the exact action you want your audience to take. 

Want to read more related content? Check out our guide on the 4 main types of marketing segmentation ! 

Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @RightMixMktg

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• Question Papers
• Scholarships

200+ Marketing Presentation Topics for Students

Given below is a list of 150+ latest Marketing Presentation topics for Students. This list covers marketing topics for subjects like basics of marketing, sales & marketing management, digital marketing, services marketing etc. These presentation topics will help students of MBA, MMS, MMM, PGDM, MCA, BBA, Bcom, Mcom and other management streams. These latest and innovative marketing presentation topics can be used for seminars, webinars, conferences, oral presentation, classroom presentation and group discussions.

Latest Marketing Presentation Topics

Marketing 4.0: Online Meets Offline, Style Meets Substance

Table of Contents

Current Trends in Marketing

Online Marketing: Impact on society!

Marketing beyond 2020

Impact of Artificial Intelligence (AI) on Marketing

The return of Ambush Marketing

Green Marketing (Eco-friendly marketing)

Experiential Marketing

Network Marketing

Marketing Mix

New Product Development Strategy

Uses of the Internet as a marketing medium

Fundamentals of Marketing Management

Integrated Marketing Communication (IMC) Strategies

Importance of marketing in today’s economy

The relevance of 7Ps of marketing in CSR

Philanthropy in communication at mid-market firms: It pays to be creative

Corporate Social Responsibility step towards brand building

Corporate communication trends in today’s business world

Communicating ethics up the supply chain: getting the word out to suppliers

Consumer expectations the social accountability of business

Media Responsibility

Marketing Audit

Television advertisements and their effect: Facts

Controllable variables of Marketing

New CSR marketing trends: Transparency and dialogue

CSR and product responsibility

Vertical Marketing System

Pricing strategies for each stage of PLC

Customer Relationship Management

Effectiveness of Location-based marketing

Role of Marketing in Modern organization

Viral Marketing: Low cost-effective marketing

Ambush marketing: The undeserved advantage

Need for an Action against Ambush Marketing

Guerrilla Marketing: Unconventional but effective!

Guerrilla Marketing: Advertising with a viral effect!

Ambush Marketing: Steal the spotlight!

A Strategy Model for Export Marketing

Interesting Topics For Marketing Presentation

Marketing is not about merely selling

The new rules of Guerrilla Marketing!

Is Marketing Myopia Killing your Business?

Marketing Tactics For Viral Success

The power of Ambush Marketing

Creative Thinking Skills for Marketing Managers

Commercialization of social issues

Traditional Marketing Vs. Digital Marketing

Digital Marketing Presentation Topics

Viral Marketing for the Real World

Is Viral Marketing a Myth?

Effectiveness of Digital Marketing in the Challenging Age

Emerging trends in digital marketing

Digital Marketing & SMEs: Challenges and opportunities

Timing Is Everything in Online Marketing

The importance of digital marketing

Marketing 4.0: Moving from Traditional To Digital

Current digital marketing trends

Mobile Marketing: Future of Marketing!

Email Marketing: Still Relevant!

The evolution of social media marketing

New trends in social media marketing

Future of Virtual Marketing

Strategies to Go viral on social media

Challenges in Distributing Services through Electronic Channels

The Future of social media in marketing

Social Media as a marketing tool

Trends in Mobile marketing

Facebook marketing

Future of Digital Marketing

Digital Marketing in the Business Environment

OTT platform: Is a fall of television!

Marketing Research Presentation Topics

Ethics in marketing research

Ethical Dilemmas in Marketing Research

A decision making perspective on marketing research

Designing international marketing research

Applications of secondary data in international research

New Product Development & Marketing Research!

Budgeting and scheduling the research project

Career opportunities in Marketing Research

Factors that influence marketing research

Marketing research as an instrument for maximizing profit.

Ethical issues in marketing research

Framing research questions in an international environment

The importance of marketing research in business growth

Topics Related to Marketing In India

Marketing your business in India: Challenges & opportunities

Indian brands that are rocking content marketing!

Influencer Marketing in India 2020

Reasons why the future of Digital Marketing in India is bright!

Digital Marketing In India: Scope and Challenges

Marketing myopia: Why Indian Businesses needs to think big

Best Ambush Marketing Campaigns in India

Ambush Marketing: Need for legislation in India

You’ll also like Indian topics for presentation

Miscellaneous Topics

Impact of branding on consumer purchase decision

Role of data analytics in Marketing Research

Effect of consumer behaviour research on new product development.

Relation between marketing research and profit

The future of search strategies

Application of augmented reality for marketing initiatives

Artificial intelligence & marketing research

Applications of advertising comparative study

Studying factors that affect impulse buying

Technology: Boon or Bane for Marketing Research

Best marketing research practices

This is all about Marketing Presentation Topics for management and commerce students and researchers.

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10 Killer Marketing Presentation Examples (Template-Ready)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

13 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Transform your presentation from snoozefest to showstopper.

In the high-stakes business arena, a poorly executed marketing presentation can be a fast track to losing your audience's attention.

But you lose more than just attention - you lose potential customers, sales, growth opportunities, and ultimately revenue.

The uncomfortable truth is that your chances of standing out in a sea of noise are slim to none. But don't despair!

With a strategic approach to your marketing presentation your brand will never be overlooked.

If this sounds like a complicated thing to achieve, that’s because it is.

But this post will teach you the ins and outs of what makes an effective marketing presentation. We’ll do better - we’ll show you how it’s done with captivating marketing presentation examples .

Let’s dive in!

What’s considered an effective marketing presentation

At Storydoc, we’ve analyzed more than 100,000 presentation sessions to get to the bottom of what makes the most effective decks so successful.

Let's dive into some intriguing presentation statistics that shed light on the components of a successful marketing presentation .

The first 3 slides determine whether people will bounce or read on - make them count:

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck. Make the audience understand that you’re writing FOR THEM, about THEIR NEEDS, but also that you have something amazing up your sleeve.

And tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without stating how much, would you?

You should also have a strong visual hook. Use a video, animated, or interactive cover slide. Make it so they can’t look away.

Here's an example of a great hook:

2. Personalization

Personalization is the key predictor of success:

• Get to know your audience, their needs, and the words they use (Voice of Customer)
• Use dynamic fields to inject personal details of your recipient (when prospecting at scale)
• Offer tailored solutions that address the specific needs of your audience
• Leverage automation tools to pull personalized data directly from your CRM into your presentations

Adding a personal touch to your presentations can work wonders. Our data shows that decks with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and decks customized for a specific prospect were shared internally 2.3x more often. So, sprinkle in that personal touch, and watch engagement skyrocket!

But, effectively personalizing presentations at scale is incredibly time-consuming, right?

Well, not necessarily, in Storydoc you can add dynamic variables that let you inject personal info into any number of presentations. Storydoc can even pull this info automatically from your CRM .

Now each presentation you send will feel tailor-made for the recipient while only taking a few clicks to create.

Here's a great example of a personalized presentation:

3. Interactive design

Including interactive elements in your presentation increases engagement:

• Integrate interactive features like videos, tabs, live graphs and charts , calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

Using interactive elements in your presentation can boost engagement significantly.

Decks with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

If your average reading time is 5 minutes, that’s one whole minute extra to get your message across. Do you think you could use that extra minute?

The simple fact is that if you make your deck a dynamic, interactive experience, your audience will be much more likely to stick around and listen.

Static slides often fail to get and hold attention. This leads to missed opportunities.

Interactive slides will engage your audience and motivate them to explore your content in-depth.

Which one would engage you more?

Benefits of including interactive elements in your marketing presentation

More decks read in full

Longer average reading time

4. Great mobile experience

1 in 3 people read decks on mobile - make sure yours looks flawless on any device:

• Design for mobile first
• Use responsive design
• Simplify your content
• Test on multiple devices

32% of all decks are opened on mobile devices. What do you think this means for you if your presentation isn't optimized for mobile? How many opportunities are you losing?

It’s worth noting that the average reading time on mobile is 3:41 minutes, slightly less than the 4:24 minutes on desktop, but more than enough time to create a memorable impact.

Is giving a third of your a great mobile content experience on their preferred device just 'nice-to-have'? You decide.

Creating a mobile-friendly presentation sounds like a lot of work but it isn’t. You can find fully tested mobile-optimized presentation templates in our marketing presentation template gallery .

Here's a great example of a mobile-friendly deck:

5. A clear next step

Making the next step clear and easy boosts conversion:

• Include a clear call-to-action (CTA)
• Limit your CTAs to avoid choice overload
• Make multiple instances of the same CTA look the same (design and text) to avoid confusion.
• Make the CTA stand out
• Deliver value first before asking readers to take the next step
• Make your next step a small concession rather than a big commitment

A well-crafted marketing presentation isn't just about informing—it's about converting.

Decks that contained a singular, clear next step (e.g., book a demo, sign up, leave your email) saw a 27% boost in conversion rate compared to those ending with a generic "thank you."

Bottom line - make your call to action crystal clear, easy to do, and with immediate reward.

Vague or generic calls to action result in missed conversion opportunities.

The solution is smart and easy to act on CTAs, such as embedding your calendar in the presentation . You can’t do this with PowerPoint, but you can with Storydoc.

Here's what a deck with an embedded calendar looks like:

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Best marketing presentation examples to inspire you

Let’s help you elevate your marketing presentations from 'good' to 'jaw-dropping'. Explore the best performing marketing presentation examples based on our data.

Each example is designed with best practices in mind and optimized to hook your audience from start to finish.

Jump ahead to each example

Company presentation

What makes this deck great:

• Incorporating information on the average reading time reduces your bounce rate by nearly 25% !
• Using tiered slides allows you to segment the various aspects of your offering. By providing clickable tabs for your audience to navigate, you can ensure that 41% more people will read your entire marketing presentation .
• The inclusion of image and video placeholders is ideal for demonstrating your product or service in action, enhancing user engagement.

Marketing proposal

• Incorporating a video into the cover slide elevates engagement by as much as 32% ! As a result, anyone who opens your marketing presentation will spend more time reading it and become more inclined to take the desired action at the end.
• The running numbers slide enables you to present crucial metrics, marketing budget, or expenditures in a visually captivating manner.
• Animated lists , as well as icon and text arrays, prove highly beneficial in guiding your audience through your marketing strategy.

Marketing one-pager

• An entirely interactive design boosts user engagement and guarantees a flawless appearance across all devices, no matter where your presentation is viewed.
• The inclusion of a smart CTA allows you to present your offering succinctly and direct your target audience to a more comprehensive deck for further information, or let them book a meeting straight from the deck.
• The user-friendly editor is intuitive and operates seamlessly. Any element you add will automatically adapt to the overall deck design, so you never have to worry about messing up the layout.

Marketing case study

• A “read more” tab allows you to include more information in your marketing case study without making it too text-heavy.
• The running numbers slide makes it easy for your target audience to instantly realize the value of your offering.
• Clickable tabs can be used to walk readers through the customer journey or segment the information for different audiences.

Product pitch deck

• The running numbers slide set against a vibrant backdrop provides an eye-catching platform to present your unique value proposition.
• Easily customizable logo placeholders serve as an ideal tool for highlighting the key integrations of your solution.
• The option to embed case studies allows you to legitimize your solution and establish trust with your audience.

Physical product one-pager

• Interactive clickable tabs provide an ideal platform to showcase the key products in your company's portfolio, complete with short descriptions and accompanying images or videos.
• Easily customizable fields allow you to create a polished marketing presentation within minutes.
• Incorporating a smart call-to-action (CTA) makes it more likely for your audience to take the desired action at the end.

Social media proposal deck

• The narrator slide serves as the perfect tool to lead your audience through the project details.
• Including a timeline slide enables you to format your marketing presentation within a captivating narrative that engages your audience.
• An array of data visualization slides is perfect for presenting key metrics or project budgets in a way that is comprehensible and easy to follow.

General business one-pager

• The ability to add dynamic variables to personalize your marketing presentation at scale.
• Versatile slides that can easily be adapted to various industries and use cases.
• AI assistant that can create relevant visuals for your marketing presentation, tweak the copy, or create it from scratch.

Agency pitch deck

• Using tiered slides and a timeline comes in handy when presenting the diverse range of services provided by your agency.
• Incorporating interactive slides enhances engagement and improves the user-friendliness of the deck, increasing the likelihood of more prospects reaching the end.
• The pricing slide can be used to provide your audience with a concise overview of the main services you offer.

Creative pitch deck

• The timeline slide is a creative solution for presenting the main problem of your industry without overloading your audience with too much text.
• A completely interactive layout designed to enhance engagement and prolong the average reading time.

The inclusion of various data visualization elements enables you to position your company in relation to key competitors and compare important metrics.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a Strategy & plan, a Branding & product talk, or a Performance analysis, they all have little details to look out for.

Let's get cooking!

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

When it comes to content, less is more. Each slide should communicate one key idea, supported by a powerful headline and easy-to-digest visuals.

Avoid jargon and long sentences — simplicity and clarity are your allies. Remember, your slides should support your speech, not overshadow it.

You don’t want your marketing presentation to end up looking like this:

2. Storytelling

Unleash the power of storytelling. Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

Marketing presentation design tips

Imagine your marketing presentation as a canvas, and your design elements as the palette. Let's discover how to blend layout, visual aids, animation, and infographics to create a masterpiece that dazzles your audience.

The layout should guide your audience's eyes effortlessly from one point to the next. Keep it clean and uncluttered.

Balance text with empty space to avoid overwhelming your audience. Remember, the Rule of Thirds isn't just for photography — it's a great guide for slide layout too!

2. Visual aids and graphics

Visual aids and graphics are your allies in storytelling. Use relevant, high-quality images, vector icons , or diagrams to support your points.

They can simplify complex information, evoke emotions, and make your presentation more memorable. But, be mindful not to overdo it — each visual should serve a purpose.

3. Animation

Animation can add a dash of dynamism to your presentation — if used wisely. Use it to guide attention, illustrate a process, or reveal information progressively.

But beware, too much animation can distract and annoy. Like a well-chosen spice, a little can go a long way.

If you want to learn more, check out our article on how to use video animations to create engaging content .

4. Infographics

Infographics are the secret weapon for presenting data in an engaging way. They can transform boring stats into compelling visuals.

Whether it's a bar chart, a pie chart , or a flowchart, pick the format that best tells your data's story. Just remember, simplicity and clarity should always guide your design choices.

Good presentation example

Use templates to make your best marketing presentation to date

Crafting a top-notch marketing presentation can feel like trying to scale Everest. It requires a blend of strategic thinking, compelling storytelling, and striking visuals.

But what if there was a Sherpa to guide you on this steep ascent? Enter the world of interactive templates.

Think of these as your base camps on the way to the summit. With a gallery of interactive marketing presentation templates at your disposal, you've got the tools to simplify your climb!

Grab a template:

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Powerpoint Templates and Google slides for Network Marketing

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It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Client Benefits Professional Data Services Market Research Network and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of ten slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below.

Presenting Blog Content Network Marketing Ppt Powerpoint Presentation Professional Portrait Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase three stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Blog Content Network Marketing. This well structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

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The Complete Guide To Giving A Networking Presentation

Ah yes. The classic business networking presentation.  If you are in the business sphere at all, at some time or another you will have the floor to give a presentation. If you incorporate business networking in your marketing, then, you’ll likely have an opportunity to do a business networking presentation.

But what exactly IS that?

A networking presentation isn’t a sale pitch, or a TEDtalk (although those rock). It is a special blend of who you are, why you do what you do, and what people need to know in order to send you quality business.

While it’s pretty standard to have this kind of opportunity if you are part of a networking group, it can be a challenge to make the most of this time. Even if you are veteran networking beast and have done these types of presentations before – you will find that the networking game have changed immensely in the last few years. So how to do give a networking presentation that benefits both you and your fellow networkers?

After years of networking, building my own businesses , and leading  networking groups  I have seen it all – the good, the bad, the ugly.

I’ve laughed, I’ve cried, I’ve cringed.

I’ve been bored, felt insulted, been inspired. I’ve done presentations and witnessed countless more. 5 minutes long, 10 minutes, 15, 20… big business, small businesses, it doesn’t really matter – there are some ket things that set about a decent networking presentation from one that smashes it out of the park. And that’s really what we are all going for – to take our businesses to the next level. We’re all on the same team, we all have the same goals.

So are you ready to dive in? Grab a cup of coffee and a notepad (or tablet, or voice memo, or however you record your muse) and let’s unpack how to give the ultimate networking presentation!

First things first, we have to lay some ground rules when it comes to networking presentations. The most important thing you need to get straight is your perspective- where you are coming from, how you are approaching your presentation.

Traditionally, a business prevention is coming from a sales perspective  – selling an item, service, or even an idea.

A networking presentation, however, breaks out of that  mold and focuses on the opposite. The goal is not to sell a service or product or even an idea.

Your goal is to sell YOU.

If you go in with a traditional sales mindset, then you are already setting yourself up for failure. Why?

The people listening to your networking presentation are not your customers!

In a business networking group, your goal is to build trusting relationships that lead to referrals  and strategic partnerships. It’s not about selling… at least, not directly. Sales are the fruit  of time spent sowing and cultivating relationships . That perspective is what lead to productive networking , a solid 30/60/90 second  marketing message , and is the key to a successful networking presentation as well.

Now that we have our focus right, we can get into the nitty gritty of planning out a presentation!

Step 1: Determine your goals.

Your networking presentation should have two goals:

• to tell who you are
• to tell how we (the people in the room) can send you business.

Sound simple, right? Don’t scroll to the end of this blog so fast, because it’s actually harder than it seems to share these two things well.

If you only share who you are, then all you succeeded in doing was talking about yourself for ten minutes straight. If you only talk about how we can help you, then we don’t have anything to base our trust on.

Why should we trust you? Why should we go out of our way to do the things you are asking us to do? Why should we refer someone to you instead of someone else in the same industry?

People have to know who you are.

To get started with your planning, ask yourself:

Who am I? How can the people in this room best send me business?

Then actually answer those questions.

Got it written down? For real? Ok, fine, it can be digitally recored, if you are anti-paper. But are you clear on those two things? Now we are ready for the next step!

Step 2: The Beginning (of your presentation)

People remember the beginning and the end of your presentation, and that’s about it.

It’s not that they weren’t listening, didn’t find it interesting, or just don’t care… it’s just how people are. So don’t take it personally. What you should do is give some TLC to the beginning of your presentation.  Don’t discredit the first few minutes of your presentation. You only have a few minutes to make an impact, so plan it out!

Plan to start with a bang. Tell a story, ask a proactive question, share a compelling quote.

Pay close attention to how you phrase questions, too. Think “trivia question” format. Instead of “how many of you are ready to retirement?” or “how many of you know someone who is near retirement age?” ask “who do you think the average retirement age is?”

Another key component of a great opening is to tell us what you are going to tell us about.

Get us ready. Get our brains focused. “Think about a time…” We live in an age of pings and tweets and stories to do lists… assume that your audience is distracted, and act accordingly to bring their attention back to you.

Step 3: The Middle (of your presentation)

Now is the time to dive in and start sharing the important information that helps us trust you and want to refer you business. Don’t waste time sharing things that don’t contribute to that goal. Good questions to ask are:

How long have you been in business? What is your experience? How long have you been in your city? Why do you do what you do, what is your passion?

While it’s ok to share person info – like pets, favorite sports teams, hobbies – but be careful not to take up too much time with those things. Pick one unique thing about you and stick to that.

Now for this next one, I need you to hang with me. Put down the coffee for just a sec, because I am about to tell you to

Ditch the slides.

I know I am getting crazy, but hear me out:

If your goal is not to sell a product, service, or idea, but to instead to sell yourself… what better way to do that than to just share you? The real, live, in the flesh, talking and breathing you?

Slides may be pretty, but that is the danger. People end up focusing on what is on the screen and not on YOU.

So what’s a person to do? Slides ARE professional, no doubt about that, and it’s great to have supporting information for what you are verbally speaking.

Instead of a full set of slides, I recommend opting for one or two slides, a simple handout, or other physical object.

Canva is the end all, be all to creating your own visual content, slides included. If you haven’t check out this free tool, you totally should… just be prepared to just sucked in to creating content for social media, your website, and more. They even have tutorials to help you get started.

But I digress. Canva rocks, and slides rock, but don’t let them take over you… because YOU are your own best salesperson.

Step 4: The Ending – what it all comes down to

Cue dramatic cinematic music. The crowd is hushed. You have commanded their attention for 80% of your presentation. The world is yours.

No pressure. Don’t blow it!

But really. Remember when said that people only really remember the beginning and the end of your presentation?  If you give an engaging presentation, but fail to end with a bang, all of your time and planning was in vain. And no one want’s that.  Pay special attention to the last 1-2 minutes of your presentation in a way that leads to cheers and applause.

Here are 2 things that I think are invaluable to ending your presentation strong:

Leave time for questions.

For most presentations you will have a set amount of time. Out of respect for the group and your fellow networkers, make sure you stick to your allotted time. Part of that means building in time for questions. If you have the floor for ten minutes, then you need to present for 8 and then have 2 minutes of questions.  Interactive back and forth conversations is more impactful than one way conversations, so leaving time for questions is worth it!

Remember that questions don’t have to be saved to the end; you can give time throughout your presentation for people to ask, if you would like. Just set the expectations clearly at the beginning. Either say “there will be time for questions at the end,” or “please feel free to ask questions as we go.” The more clarity you give us (the listeners!) the more impactful your presentation will be.

REALLY know what you need! Have a call to action.

And don’t say “I need referrals!” We ALL need more referrals.

Instead, tell people how they can help you specifically:

• TODAY. Immediately.

This goes back to the beginning, when we really had to get clear on who you are and how other business owners can help you.

If you want to use a flier or handout, make one specifically for your business networking connections, not one that you already have pre-made for your customers. Canva is another great place to make a tool like this, or, just have a simple word document with your logo on it.

Some great things to include would be who you are, your business, your contact information, where they can find you online in social media, what you ideal client is, and who your strategic partnerships are.

Things that do NOT count as a productive call to action: passing around a pile of your business cards, collecting everyone else business cards, having an email sign up sheet. 

To wrap things up, networking presentations can have a huge impact on your business – it just takes some planning and practice. Invest the time to laying a solid foundation, then work through planning out each section of your presentation.

The result will be an impactful, engaging presentation that benefits not only your business, but your networking group as well.

Networking is meant to be awkward, confusing, and so much fun. What I have found is that by working together we can all ultimately grow; so give us a share if you liked this blog (and we sure hope you did) give it a share! Facebook , Twitter, Instagram, good old fashioned email… however you want to spread the love. Snooze-free presentations for everyone!

Download your Complete Guide – including a worksheet – HERE!

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10 Fantastic Marketing Presentations To Watch Today

Updated: October 11, 2022

Published: June 20, 2011

Been too bogged down with your own marketing activities to learn from other practicing marketing professionals ? There's a lot you can learn from the marketers out there -- be them "experts" or just fellow marketers who are trying out new marketing trends and sharing lessons learned. Take some time to catch up on what other marketers have to share by taking a gander at some of the awesome marketing presentations we've culled below...

1. The Unfair Advantage of Inbound Marketing by Rand Fishkin/SEOmoz

2. social 101 facebook by marcus nelson, 3. emarketer webinar: mobile, social & geolocation -- key trends for marketers, 4. fail: social media disasters & what we can learn from them by dave peck, 5. the social habit 2011 by edison research, 6. interesting data from the 2011 ranking factors by rand fishkin/seomoz, 7. social media for business by presentation advisors, 8. mobile trends - june 2011 by space150, 9. top 25 social media tips - quick tips to get your brand noticed by ranson, 10. work that content by michael pranikoff.

What other marketing presentations that you've viewed lately are worthy of sharing?

Don't forget to share this post!

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12 Marketing Presentation Examples for You

By Danesh Ramuthi , Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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Sovos Enhances Partner Network Amid Demand for Tax Compliance Services

Compliance company Sovos has enhanced its Sovos Partner Network program to make it easier for partners to access new opportunities in technology, revenue and marketing.

The program centers on the Sovos Compliance Cloud , which is a platform for tax compliance and regulatory reporting, the firm said in a Monday (April 15) press release .

“The Sovos Partner Network empowers our partners to refer, resell, embed or build advisory/services practices around the best-in-class Sovos Compliance Cloud to address these needs for their customers,” Chris Clinton , chief partner officer at Sovos, said in the release.

Unifying tax compliance and regulator reporting on one platform, the Sovos Compliance Cloud is a cloud-based solution that provides a single view of all transaction data, real-time insights and data on-demand for reviews and audits, according to the release.

The Sovos Partner Network enables partners to create revenue streams as a commission-based Referral Partner, by embedding or reselling the Compliance Cloud as a Solution Provider Partner, and by expanding their tax compliance services as a Strategic Alliance Partner, the release said.

Partners can meet their customers’ compliance demands with Sovos’ integrated solution and can leverage the company’s expertise in evolving regulations and tax laws, per the release.

The Sovos Partner Network ecosystem currently includes more than 400 companies, including advisory and consulting services, accounting, financial and business technology providers, independent software vendors (ISVs) and resellers, according to the release.

“The compliance landscape is more complex than ever before, and businesses need a trusted partner to help them navigate dynamic regulatory changes, mitigate risk and manage their tax obligations efficiently,” Clinton said in the release.

With more companies doing business across borders, the regulatory landscape shifting and the governmental demand for data rapidly intensifying, companies are recognizing that they need to reconsider their back-office processes and reporting , Sovos CEO Kevin Akeroyd told PYMNTS in an interview posted in January.

The challenge of keeping pace with changes in software, content, tax rules and regulations is prompting more discussions with companies like Sovos that offer tax compliance solutions, Akeroyd added.

“Entire organizations are going through pronounced and steep learning curves,” Akeroyd said.

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