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Dating Apps and Their Sociodemographic and Psychosocial Correlates: A Systematic Review

Ángel castro, juan ramón barrada.

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Correspondence: [email protected] ; Tel.: +34-978618101

Received 2020 Aug 17; Accepted 2020 Sep 5; Issue date 2020 Sep.

Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license ( http://creativecommons.org/licenses/by/4.0/ ).

The emergence and popularization of dating apps have changed the way people meet and interact with potential romantic and sexual partners. In parallel with the increased use of these applications, a remarkable scientific literature has developed. However, due to the recency of the phenomenon, some gaps in the existing research can be expected. Therefore, the objective of this study was to conduct a systematic review of the empirical research of the psychosocial content published in the last five years (2016–2020) on dating apps. A search was conducted in different databases, and we identified 502 articles in our initial search. After screening titles and abstracts and examining articles in detail, 70 studies were included in the review. The most relevant data (author/s and year, sample size and characteristics, methodology) and their findings were extracted from each study and grouped into four blocks: user dating apps characteristics, usage characteristics, motives for use, and benefits and risks of use. The limitations of the literature consulted are discussed, as well as the practical implications of the results obtained, highlighting the relevance of dating apps, which have become a tool widely used by millions of people around the world.

Keywords: dating apps, Tinder, Grindr, systematic review

1. Introduction

In the last decade, the popularization of the Internet and the use of the smartphone and the emergence of real-time location-based dating apps (e.g., Tinder, Grindr) have transformed traditional pathways of socialization and promoted new ways of meeting and relating to potential romantic and/or sexual partners [ 1 , 2 , 3 , 4 ].

It is difficult to know reliably how many users currently make use of dating apps, due to the secrecy of the developer companies. However, thanks to the information provided by different reports and studies, the magnitude of the phenomenon can be seen online. For example, the Statista Market Forecast [ 5 ] portal estimated that by the end of 2019, there were more than 200 million active users of dating apps worldwide. It has been noted that more than ten million people use Tinder daily, which has been downloaded more than a hundred million times worldwide [ 6 , 7 ]. In addition, studies conducted in different geographical and cultural contexts have shown that around 40% of single adults are looking for an online partner [ 8 ], or that around 25% of new couples met through this means [ 9 ].

Some theoretical reviews related to users and uses of dating apps have been published, although they have focused on specific groups, such as men who have sex with men (MSM [ 10 , 11 ]) or on certain risks, such as aggression and abuse through apps [ 12 ].

Anzani et al. [ 1 ] conducted a review of the literature on the use of apps to find a sexual partner, in which they focused on users’ sociodemographic characteristics, usage patterns, and the transition from online to offline contact. However, this is not a systematic review of the results of studies published up to that point and it leaves out some relevant aspects that have received considerable research attention, such as the reasons for use of dating apps, or their associated advantages and risks.

Thus, we find a recent and changing object of study, which has achieved great social relevance in recent years and whose impact on research has not been adequately studied and evaluated so far. Therefore, the objective of this study was to conduct a systematic review of the empirical research of psychosocial content published in the last five years (2016–2020) on dating apps. By doing so, we intend to assess the state of the literature in terms of several relevant aspects (i.e., users’ profile, uses and motives for use, advantages, and associated risks), pointing out some limitations and posing possible future lines of research. Practical implications will be highlighted.

2. Materials and Methods

The systematic literature review was conducted according to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines [ 13 , 14 ], and following the recommendations of Gough et al. [ 15 ]. However, it should be noted that, as the objective of this study was to provide a state of the art view of the published literature on dating apps in the last five years and without statistical data processing, there are several principles included in the PRISMA that could not be met (e.g., summary measures, planned methods of analysis, additional analysis, risk of bias within studies). However, following the advice of the developers of these guidelines concerning the specific nature of systematic reviews, the procedure followed has been described in a clear, precise, and replicable manner [ 13 ].

2.1. Literature Search and Inclusion/Exclusion Criteria

We examined the databases of the Web of Science, Scopus, and Medline, as well as PsycInfo and Psycarticle and Google Scholar, between 1 March and 6 April 2020. In all the databases consulted, we limited the search to documents from the last five years (2016–2020) and used general search terms, such as “dating apps” and “online dating” (linking the latter with “apps”), in addition to the names of some of the most popular and frequently used dating apps worldwide, such as “tinder”, “grindr”, and “momo”, to identify articles that met the inclusion criteria (see below).

The selection criteria in this systematic review were established and agreed on by the two authors of this study. The database search was carried out by one researcher. In case of doubt about whether or not a study should be included in the review, consultation occurred and the decision was agreed upon by the two researchers.

Four-hundred and ninety-three results were located, to which were added 15 documents that were found through other resources (e.g., social networks, e-mail alerts, newspapers, the web). After these documents were reviewed and the duplicates removed, a total of 502 records remained, as shown by the flowchart presented in Figure 1 . At that time, the following inclusion criteria were applied: (1) empirical, quantitative or qualitative articles; (2) published on paper or in electronic format (including “online first”) between 2016 and 2020 (we decided to include articles published since 2016 after finding that the previous empirical literature in databases on dating apps from a psychosocial point of view was not very large; in fact, the earliest studies of Tinder included in Scopus dated back to 2016; (3) to be written in English or Spanish; and (4) with psychosocial content. No theoretical reviews, case studies/ethnography, user profile content analyses, institutional reports, conference presentations, proceeding papers, etc., were taken into account.

Flowchart of the systematic review process.

Thus, the process of refining the results, which can be viewed graphically in Figure 1 , was as follows. Of the initial 502 results, the following exclusion criteria were applied: (1) pre-2016 documents (96 records excluded); (2) documents that either did not refer to dating apps or did so from a technological approach (identified through title and abstract; 239 records excluded); (3) published in a language other than English or Spanish (10 records excluded); (4) institutional reports, or analysis of the results of such reports (six records excluded); (5) proceeding papers (six records excluded); (6) systematic reviews and theoretical reflections (26 records excluded); (7) case studies/ethnography (nine records excluded); (8) non-empirical studies of a sociological nature (20 records excluded); (9) analysis of user profile content and campaigns on dating apps and other social networks (e.g., Instagram; nine records excluded); and (10) studies with confusing methodology, which did not explain the methodology followed, the instruments used, and/or the characteristics of the participants (11 records excluded). This process led to a final sample of 70 empirical studies (55 quantitative studies, 11 qualitative studies, and 4 mixed studies), as shown by the flowchart presented in Figure 1 .

2.2. Data Collection Process and Data Items

One review author extracted the data from the included studies, and the second author checked the extracted data. Information was extracted from each included study of: (1) author/s and year; (2) sample size and characteristics; (3) methodology used; (4) main findings.

Table 1 shows the information extracted from each of the articles included in this systematic review. The main findings drawn from these studies are also presented below, distributed in different sections.

Characteristics of reviewed studies.

3.1. Characteristics of Reviewed Studies

First, the characteristics of the 70 articles included in the systematic review were analyzed. An annual increase in production can be seen, with 2019 being the most productive year, with 31.4% ( n = 22) of included articles. More articles (11) were published in the first three months of 2020 than in 2016. It is curious to note, on the other hand, how, in the titles of the articles, some similar formulas were repeated, even the same articles (e.g., Love me Tinder), playing with the swipe characteristic of this type of application (e.g., Swiping more, Swiping right, Swiping me).

As for the methodology used, the first aspect to note is that all the localized studies were cross-sectional and there were no longitudinal ones. As mentioned above, 80% ( n = 55) of the studies were quantitative, especially through online survey ( n = 49; 70%). 15.7% ( n = 11) used a qualitative methodology, either through semi-structured interviews or focus groups. And 5.7% ( n = 4) used a mixed methodology, both through surveys and interviews. It is worth noting the increasing use of tools such as Amazon Mechanical Turk ( n = 9, 12.9%) or Qualtrics ( n = 8, 11.4%) for the selection of participants and data collection.

The studies included in the review were conducted in different geographical and cultural contexts. More than one in five investigations was conducted in the United States (22.8%, n = 16), to which the two studies carried out in Canada can be added. Concerning other contexts, 20% ( n = 14) of the included studies was carried out in different European countries (e.g., Belgium, The Netherlands, UK, Spain), whereas 15.7% ( n = 11) was carried out in China, and 8.6% ( n = 6) in other countries (e.g., Thailand, Australia). However, 21.4% ( n = 15) of the investigations did not specify the context they were studying.

Finally, 57.1% ( n = 40) of the studies included in the systematic review asked about dating apps use, without specifying which one. The results of these studies showed that Tinder was the most used dating app among heterosexual people and Grindr among sexual minorities. Furthermore, 35% ( n = 25) of the studies included in the review focused on the use of Tinder, while 5.7% ( n = 4) focused on Grindr.

3.2. Characteristics of Dating App Users

It is difficult to find studies that offer an overall user profile of dating apps, as many of them have focused on specific populations or groups. However, based on the information collected in the studies included in this review, some features of the users of these applications may be highlighted.

Gender. Traditionally, it has been claimed that men use dating apps more than women and that they engage in more casual sex relationships through apps [ 3 ]. In fact, some authors, such as Weiser et al. [ 75 ], collected data that indicated that 60% of the users of these applications were male and 40% were female. Some current studies endorse that being male predicts the use of dating apps [ 23 ], but research has also been published in recent years that has shown no differences in the proportion of male and female users [ 59 , 68 ].

To explain these similar prevalence rates, some authors, such as Chan [ 27 ], have proposed a feminist perspective, stating that women use dating apps to gain greater control over their relationships and sexuality, thus countering structural gender inequality. On the other hand, other authors have referred to the perpetuation of traditional masculinity and femmephobic language in these applications [ 28 , 53 ].

Age. Specific studies have been conducted on people of different ages: adolescents [ 49 ], young people (e.g., [ 21 , 23 , 71 ]), and middle-aged and older people [ 58 ]. The most studied group has been young people between 18 and 30 years old, mainly university students, and some authors have concluded that the age subgroup with a higher prevalence of use of dating apps is between 24 and 30 years of age [ 44 , 59 ].

Sexual orientation. This is a fundamental variable in research on dating apps. In recent years, especially after the success of Tinder, the use of these applications by heterosexuals, both men and women, has increased, which has affected the increase of research on this group [ 3 , 59 ]. However, the most studied group with the highest prevalence rates of dating apps use is that of men from sexual minorities [ 18 , 40 ]. There is considerable literature on this collective, both among adolescents [ 49 ], young people [ 18 ], and older people [ 58 ], in different geographical contexts and both in urban and rural areas [ 24 , 36 , 43 , 79 ]. Moreover, being a member of a sexual minority, especially among men, seems to be a good predictor of the use of dating apps [ 23 ].

For these people, being able to communicate online can be particularly valuable, especially for those who may have trouble expressing their sexual orientation and/or finding a partner [ 3 , 80 ]. There is much less research on non-heterosexual women and this focuses precisely on their need to reaffirm their own identity and discourse, against the traditional values of hetero-patriate societies [ 35 , 69 ].

Relationship status. It has traditionally been argued that the prevalence of the use of dating apps was much higher among singles than among those with a partner [ 72 ]. This remains the case, as some studies have shown that being single was the most powerful sociodemographic predictor of using these applications [ 23 ]. However, several investigations have concluded that there is a remarkable percentage of users, between 10 and 29%, who have a partner [ 4 , 17 , 72 ]. From what has been studied, usually aimed at evaluating infidelity [ 17 , 75 ], the reasons for using Tinder are very different depending on the relational state, and the users of this app who had a partner had had more sexual and romantic partners than the singles who used it [ 72 ].

Other sociodemographic variables. Some studies, such as the one of Shapiro et al. [ 64 ], have found a direct relationship between the level of education and the use of dating apps. However, most studies that contemplated this variable have focused on university students (see, for example [ 21 , 23 , 31 , 38 ]), so there may be a bias in the interpretation of their results. The findings of Shapiro et al. [ 64 ] presented a paradox: while they found a direct link between Tinder use and educational level, they also found that those who did not use any app achieved better grades. Another striking result about the educational level is that of the study of Neyt et al. [ 9 ] about their users’ characteristics and those that are sought in potential partners through the apps. These authors found a heterogeneous effect of educational level by gender: whereas women preferred a potential male partner with a high educational level, this hypothesis was not refuted in men, who preferred female partners with lower educational levels.

Other variables evaluated in the literature on dating apps are place of residence or income level. As for the former, app users tend to live in urban contexts, so studies are usually performed in large cities (e.g., [ 11 , 28 , 45 ]), although it is true that in recent years studies are beginning to be seen in rural contexts to know the reality of the people who live there [ 43 ]. It has also been shown that dating app users have a higher income level than non-users, although this can be understood as a feature associated with young people with high educational levels. However, it seems that the use of these applications is present in all social layers, as it has been documented even among homeless youth in the United States [ 66 ].

Personality and other psychosocial variables. The literature that relates the use of dating apps to different psychosocial variables is increasingly extensive and diverse. The most evaluated variable concerning the use of these applications is self-esteem, although the results are inconclusive. It seems established that self-esteem is the most important psychological predictor of using dating apps [ 6 , 8 , 59 ]. But some authors, such as Orosz et al. [ 55 ], warn that the meaning of that relationship is unclear: apps can function both as a resource for and a booster of self-esteem (e.g., having a lot of matches) or to decrease it (e.g., lack of matches, ignorance of usage patterns).

The relationship between dating app use and attachment has also been studied. Chin et al. [ 29 ] concluded that people with a more anxious attachment orientation and those with a less avoidant orientation were more likely to use these apps.

Sociosexuality is another important variable concerning the use of dating apps. It has been found that users of these applications tended to have a less restrictive sociosexuality, especially those who used them to have casual sex [ 6 , 7 , 8 , 21 ].

Finally, the most studied approach in this field is the one that relates the use of dating apps with certain personality traits, both from the Big Five and from the dark personality model. As for the Big Five model, Castro et al. [ 23 ] found that the only trait that allowed the prediction of the current use of these applications was open-mindedness. Other studies looked at the use of apps, these personality traits, and relational status. Thus, Timmermans and De Caluwé [ 71 ] found that single users of Tinder were more outgoing and open to new experiences than non-user singles, who scored higher in conscientiousness. For their part, Timmermans et al. [ 72 ] concluded that Tinder users who had a partner scored lower in agreeableness and conscientiousness and higher in neuroticism than people with partners who did not use Tinder.

The dark personality, on the other hand, has been used to predict the different reasons for using dating apps [ 48 ], as well as certain antisocial behaviors in Tinder [ 6 , 51 ]. As for the differences in dark personality traits between users and non-users of dating apps, the results are inconclusive. A study was localized that highlighted the relevance of psychopathy [ 3 ] whereas another study found no predictive power as a global indicator of dark personality [ 23 ].

3.3. Characteristics of Dating App Use

It is very difficult to know not only the actual number of users of dating apps in any country in the world but also the prevalence of use. This varies depending on the collectives studied and the sampling techniques used. Given this caveat, the results of some studies do allow an idea of the proportion of people using these apps. It has been found to vary between the 12.7% found by Castro et al. [ 23 ] and the 60% found by LeFebvre [ 44 ]. Most common, however, is to find a participant prevalence of between 40–50% [ 3 , 4 , 39 , 62 , 64 ], being slightly higher among men from sexual minorities [ 18 , 50 ].

The study of Botnen et al. [ 21 ] among Norwegian university students concluded that about half of the participants appeared to be a user of dating apps, past or present. But only one-fifth were current users, a result similar to those found by Castro et al. [ 23 ] among Spanish university students. The most widely used, and therefore the most examined, apps in the studies are Tinder and Grindr. The first is the most popular among heterosexuals, and the second among men of sexual minorities [ 3 , 18 , 36 , 70 ].

Findings from existing research on the characteristics of the use of dating apps can be divided among those referring to before (e.g., profiling), during (e.g., use), and after (e.g., offline behavior with other app users). Regarding before , the studies focus on users’ profile-building and self-presentation more among men of sexual minorities [ 52 , 77 ]. Ward [ 74 ] highlighted the importance of the process of choosing the profile picture in applications that are based on physical appearance. Like Ranzini and Lutz [ 59 ], Ward [ 74 ] mentions the differences between the “real self” and the “ideal self” created in dating apps, where one should try to maintain a balance between one and the other. Self-esteem plays a fundamental role in this process, as it has been shown that higher self-esteem encourages real self-presentation [ 59 ].

Most of the studies that analyze the use of dating apps focus on during , i.e. on how applications are used. As for the frequency of use and the connection time, Chin et al. [ 29 ] found that Tinder users opened the app up to 11 times a day, investing up to 90 minutes per day. Strubel and Petrie [ 67 ] found that 23% of Tinder users opened the app two to three times a day, and 14% did so once a day. Meanwhile, Sumter and Vandenbosch [ 3 ] concluded that 23% of the users opened Tinder daily.

It seems that the frequency and intensity of use, in addition to the way users behave on dating apps, vary depending on sexual orientation and sex. Members of sexual minorities, especially men, use these applications more times per day and for longer times [ 18 ]. As for sex, different patterns of behavior have been observed both in men and women, as the study of Timmermans and Courtois [ 4 ] shows. Men use apps more often and more intensely, but women use them more selectively and effectively. They accumulate more matches than men and do so much faster, allowing them to choose and have a greater sense of control. Therefore, it is concluded that the number of swipes and likes of app users does not guarantee a high number of matches in Tinder [ 4 ].

Some authors are alert to various behaviors observed in dating apps which, in some cases, may be negative for the user. For example, Yeo and Fung [ 77 ] mention the fast and hasty way of acting in apps, which is incongruous with cultural norms for the formation of friendships and committed relationships and ends up frustrating those who seek more lasting relationships. Parisi and Comunello [ 57 ] highlighted a key to the use of apps and a paradox. They referred to relational homophilia, that is, the tendency to be attracted to people similar to oneself. But, at the same time, this occurs in a context that increases the diversity of intimate interactions, thus expanding pre-existing networks. Finally, Licoppe [ 45 ] concluded that users of Grindr and Tinder present almost opposite types of communication and interaction. In Grindr, quick conversations seem to take precedence, aimed at organizing immediate sexual encounters, whereas, in Tinder, there are longer conversations and more exchange of information.

The latest group of studies focuses on offline behavior with contacts made through dating apps. Differences have been observed in the prevalence of encounters with other app users, possibly related to participants’ sociodemographic characteristics. Whereas Strugo and Muise [ 2 ], and Macapagal et al. [ 49 ] found that between 60 and 70% of their participants had had an encounter with another person known through these applications, in other studies this is less common, with prevalence being less than 50% [ 3 , 4 , 62 ]. In fact, Griffin et al. [ 39 ] stated that in-person encounters were relatively rare among users of dating apps.

There are also differences in the types of relationships that arose after offline encounters with other users. Strugo and Muise [ 2 ] concluded that 33% of participants had found a romantic partner and that 52% had had casual sex with at least one partner met through an app. Timmermans and Courtois [ 4 ] found that one-third of the offline encounters ended in casual sex and one-fourth in a committed relationship. Sumter and Vandenbosch [ 3 ], for their part, concluded that 18.6% of the participants had had sex with another person they had met on Tinder. And finally, the participants in the study of Timmermans and De Caluwé [ 71 ] indicated that: (1) they had met face-to-face with an average of 4.25 people whom they had met on Tinder; (2) they had had one romantic relationship with people met on Tinder; (3) they had had casual sex with an average of 1.57 people met on Tinder; and (4) they had become friends with an average of 2.19 people met on Tinder.

3.4. Motives for Dating App Use

There is a stereotype that dating apps are used only, or above all, to look for casual sex [ 44 ]. In fact, these applications have been accused of generating a hookup culture, associated with superficiality and sexual frivolity [ 2 ]. However, this is not the case. In the last five years, a large body of literature has been generated on the reasons why people use dating apps, especially Tinder, and the conclusion is unanimous: apps serve multiple purposes, among which casual sex is only one [ 1 , 4 , 44 ]. It has been found that up to 70% of the app users participating in a study [ 18 ] indicated that their goal when using it was not sex-seeking.

An evolution of research interest can be traced regarding the reasons that guide people to use dating apps [ 55 ]. The first classification of reasons for using Tinder was published by Ranzini and Lutz [ 59 ], who adapted a previous scale, designed for Grindr, composed of six motives: hooking up/sex (finding sexual partners), friendship (building a social network), relationship (finding a romantic partner), traveling (having dates in different places), self-validation (self-improvement), and entertainment (satisfying social curiosity). They found that the reason given by most users was those of entertainment, followed by those of self-validation and traveling, with the search for sex occupying fourth place in importance. However, the adaptation of this scale did not have adequate psychometric properties and it has not been reused.

Subsequently, Sumter et al. [ 68 ] generated a new classification of reasons to use Tinder, later refined by Sumter and Vandenbosch [ 3 ]. They proposed six reasons for use, both relational (love, casual sex), intrapersonal (ease of communication, self-worth validation), and entertainment (the thrill of excitement, trendiness). The motivation most indicated by the participants was that of love, and the authors concluded that Tinder is used: (1) to find love and/or sex; (2) because it is easy to communicate; (3) to feel better about oneself; and (4) because it’s fun and exciting.

At the same time, Timmermans and De Caluwé [ 70 ] developed the Tinder Motives Scale, which evaluates up to 13 reasons for using Tinder. The reasons, sorted by the scores obtained, were: to pass time/entertainment, curiosity, socializing, relationship-seeking, social approval, distraction, flirting/social skills, sexual orientation, peer pressure, traveling, sexual experience, ex, and belongingness. So far, the most recently published classification of reasons is that of Orosz et al. [ 55 ], who in the Tinder Use Motivations Scale proposed four groups of reasons: boredom (individual reasons to use Tinder to overcome boredom), self-esteem (use of Tinder to improve self-esteem), sex (use of Tinder to satisfy sexual need) and love (use of Tinder to find love). As in the previous scales, the reasons of seeking sex did not score higher on this scale, so it can be concluded that dating apps are not mainly used for this reason.

The existing literature indicates that reasons for the use of dating apps may vary depending on different sociodemographic and personality variables [ 1 ]. As for sex, Ranzini and Lutz [ 59 ] found that women used Tinder more for friendship and self-validation, whereas men used it more to seek sex and relationships. Sumter et al. [ 68 ] found something similar: men scored higher than women in casual sex motivation and also in the motives of ease of communication and thrill of excitement.

With regard to age, Ward [ 74 ] concluded that motivations change over time and Sumter et al. [ 68 ] found a direct association with the motives of love, casual sex, and ease of communication. In terms of sexual orientation, it has become commoner for people from sexual minorities, especially men, than for heterosexual participants to use these applications much more in the search for casual sex [ 18 ].

Finally, other studies have concluded that personality guides the motivations for the use of dating apps [ 3 , 72 ]. A line of research initiated in recent years links dark personality traits to the reasons for using Tinder. In this investigation, Lyons et al. [ 48 ] found that people who score high in Machiavellianism and psychopathy offer more reasons for use (e.g., get casual sex, acquiring social or flirting skills).

3.5. Benefits and Risks of Using Dating Apps

In the latter section, the benefits and advantages of the use of dating apps are analyzed. There is also an extensive literature on the risks associated with use. Many studies indicate that dating apps have opened a new horizon in how to meet potential partners, allowing access to many [ 3 , 6 , 8 ], which may be even more positive for certain individuals and groups who have been silenced or marginalized, such as some men from sexual minorities [ 80 ]. It has also been emphasized that these applications are a non-intimidating way to start connecting, they are flexible and free, and require less time and effort than other traditional means of communication [ 1 , 55 ].

On the other hand, the advantages of apps based on the technology they use and the possibilities they pose to users have been highlighted. Ranzini and Lutz [ 59 ] underlined four aspects. First is the portability of smartphones and tablets, which allows the use of apps in any location, both private and public. Second is availability, as their operation increases the spontaneity and frequency of use of the apps, and this, in turn, allows a quick face-to-face encounter, turning online interactions into offline relationships [ 70 , 77 ]. Thirdly is locatability, as dating apps allow matches, messages, and encounters with other users who are geographically close [ 77 ]. Finally is multimediality, the relevance of the visual, closely related to physical appearance, which results in two channels of communication (photos and messages) and the possibility of linking the profile with that of other social networks, such as Facebook and Instagram [ 4 ].

There is also considerable literature focused on the potential risks associated with using these applications. The topics covered in the studies can be grouped into four blocks, having in common the negative consequences that these apps can generate in users’ mental, relational, and sexual health. The first block focuses on the configuration and use of the applications themselves. Their emergence and popularization have been so rapid that apps pose risks associated with security, intimacy, and privacy [ 16 , 20 ]. This can lead to more insecure contacts, especially among women, and fears related to the ease of localization and the inclusion of personal data in apps [ 39 ]. Some authors highlight the paradox that many users suffer: they have more chances of contact than ever before, but at the same time this makes them more vulnerable [ 26 , 80 ].

This block can also include studies on the problematic use of apps, which can affect the daily lives of users [ 34 , 56 ], and research that focuses on the possible negative psychological effects of their use, as a link has been shown between using dating apps and loneliness, dissatisfaction with life, and feeling excluded from the world [ 24 , 34 , 78 ].

The second block of studies on the risks associated with dating apps refers to discrimination and aggression. Some authors, such as Conner [ 81 ] and Lauckner et al. [ 43 ], have argued that technology, instead of reducing certain abusive cultural practices associated with deception, discrimination, or abuse (e.g., about body types, weight, age, rural environments, racism, HIV stigma), has accentuated them, and this can affect users’ mental health. Moreover, certain antisocial behaviors in apps, such as trolling [ 6 , 51 ], have been studied, and a relationship has been found between being a user of these applications and suffering some episode of sexual victimization, both in childhood and adulthood [ 30 ].

The following block refers to the risks of dating app use regarding diet and body image. These applications, focusing on appearance and physical attractiveness, can promote excessive concerns about body image, as well as various negative consequences associated with it (e.g., unhealthy weight management behaviors, low satisfaction and high shame about the body, more comparisons with appearance [ 22 , 36 , 67 , 73 ]). These risks have been more closely associated with men than with women [ 61 ], perhaps because of the standards of physical attractiveness prevalent among men of sexual minorities, which have been the most studied collective.

The last block of studies on the risks of dating app use focuses on their relationship with risky sexual behaviors. This is probably the most studied topic in different populations (e.g., sexual minority men, heterosexual people). The use of these applications can contribute to a greater performance of risky sexual behaviors, which results in a higher prevalence of sexually transmitted illnesses (STIs). However, the results of the studies analyzed are inconclusive [ 40 ].

On the one hand, some studies find a relationship between being a user of dating apps and performing more risky sexual behaviors (e.g., having more sexual partners, less condom use, more relationships under the effects of alcohol and other drugs), both among men from sexual minorities [ 19 ] and among heterosexual individuals [ 32 , 41 , 62 ]. On the other hand, some research has found that, although app users perform more risky behaviors, especially having more partners, they also engage in more prevention behaviors (e.g., more sex counseling, more HIV tests, more treatment) and they do not use the condoms less than non-users [ 18 , 50 , 64 , 79 ]. Studies such as that of Luo et al. [ 46 ] and that of Wu [ 76 ] also found greater use of condoms among app users than among non-users.

Finally, some studies make relevant appraisals of this topic. For example, Green et al. [ 38 ] concluded that risky sexual behaviors are more likely to be performed when sex is performed with a person met through a dating app with whom some common connection was made (e.g., shared friends in Facebook or Instagram). This is because these users tend to avoid discussing issues related to prevention, either because they treat that person more familiarly, or for fear of possible gossip. Finally, Hahn et al. [ 40 ] found that, among men from sexual minorities, the contact time prior to meeting in person was associated with greater prevention. The less time between the conversation and the first encounter, the more likely the performance of risky behaviors.

4. Discussion

In a very few years, dating apps have revolutionized the way of meeting and interacting with potential partners. In parallel with the popularization of these applications, a large body of knowledge has been generated which, however, has not been collected in any systematic review. Given the social relevance that this phenomenon has reached, we performed this study to gather and analyze the main findings of empirical research on psychosocial content published in the last five years (2016–2020) on dating apps.

Seventy studies were located and analyzed, after applying stringent inclusion criteria that, for various reasons, left out a large number of investigations. Thus, it has been found that the literature on the subject is extensive and varied. Studies of different types and methodologies have been published, in very diverse contexts, on very varied populations and focusing on different aspects, some general and others very specific. Therefore, the first and main conclusion of this study is that the phenomenon of dating apps is transversal, and very present in the daily lives of millions of people around the world.

This transversality has been evident in the analysis of the characteristics of the users of dating apps. Apps have been found to be used, regardless of sex [ 59 , 68 ], age [ 49 , 58 , 71 ], sexual orientation [ 3 , 59 ], relational status [ 72 ], educational and income level [ 9 , 66 ], or personality traits [ 23 , 48 , 72 ].

Another conclusion that can be drawn from this analysis is that there are many preconceived ideas and stereotypes about dating apps, both at the research and social level, which are supported by the literature, but with nuances. For example, although the stereotype says that apps are mostly used by men, studies have concluded that women use them in a similar proportion, and more effectively [ 4 ]. The same goes for sexual orientation or relational status; the stereotype says that dating apps are mostly used by men of sexual minorities and singles [ 1 ], but some apps (e.g., Tinder) are used more by heterosexual people [ 3 , 59 ] and there is a remarkable proportion of people with a partner who use these apps [ 4 , 17 ].

A third conclusion of the review of the studies is that to know and be able to foresee the possible consequences of the use of dating apps, how and why they are used are particularly relevant. For this reason, both the use and the motives for use of these applications have been analyzed, confirming the enormous relevance of different psychosocial processes and variables (e.g., self-esteem, communication, and interaction processes), both before (profiling), during (use), and after (off-line encounters) of the use of dating apps.

However, in this section, what stands out most is the difficulty in estimating the prevalence of the use of dating apps. Very disparate prevalence have been found not only because of the possible differences between places and groups (see, for example [ 18 , 23 , 44 , 64 ]), but also because of the use of different sampling and information collection procedures, which in some cases, over-represent app users. All this hinders the characterization and assessment of the phenomenon of dating apps, as well as the work of the researchers. After selecting the group to be studied, it would be more appropriate to collect information from a representative sample, without conditioning or directing the study toward users, as this may inflate the prevalence rates.

The study of motives for the use of dating apps may contain the strongest findings of all those appraised in this review. Here, once again, a preconceived idea has been refuted, not only among researchers but across society. Since their appearance, there is a stereotype that dating apps are mostly used for casual sex [ 2 , 44 ]. However, studies constantly and consistently show that this is not the case. The classifications of the reasons analyzed for their use have concluded that people use dating apps for a variety of reasons, such as to entertain themselves, out of curiosity, to socialize, and to seek relationships, both sexual and romantic [ 3 , 59 , 68 , 70 ]. Thus, these apps should not be seen as merely for casual sex, but as much more [ 68 ].

Understanding the reasons for using dating apps provides a necessary starting point for research questions regarding the positive and negative effects of use [ 70 ]. Thus, the former result block reflected findings on the advantages and risks associated with using dating apps. In this topic, there may be a paradox in the sense that something that is an advantage (e.g., access to a multitude of potential partners, facilitates meeting people) turns into a drawback (e.g., loss of intimacy and privacy). Research on the benefits of using dating apps is relatively scarce, but it has stressed that these tools are making life and relationships easier for many people worldwide [ 6 , 80 ].

The literature on the risks associated with using dating apps is much broader, perhaps explaining the negative social vision of them that still exists nowadays. These risks have highlighted body image, aggression, and the performance of risky sexual behaviors. Apps represent a contemporary environment that, based on appearance and physical attractiveness, is associated with several negative pressures and perceptions about the body, which can have detrimental consequences for the physical and mental health of the individual [ 67 ]. As for assaults, there is a growing literature alerting us to the increasing amount of sexual harassment and abuse related to dating apps, especially in more vulnerable groups, such as women, or among people of sexual minorities (e.g., [ 12 , 82 ]).

Finally, there is considerable research that has analyzed the relationship between the use of dating apps and risky sexual behaviors, in different groups and with inconclusive results, as has already been shown [ 40 , 46 , 76 ]. In any case, as dating apps favor contact and interaction between potential partners, and given that a remarkable percentage of sexual contacts are unprotected [ 10 , 83 ], further research should be carried out on this topic.

Limitations and Future Directions

The meteoric appearance and popularization of dating apps have generated high interest in researchers around the world in knowing how they work, the profile of users, and the psychosocial processes involved. However, due to the recency of the phenomenon, there are many gaps in the current literature on these applications. That is why, in general terms, more research is needed to improve the understanding of all the elements involved in the functioning of dating apps.

It is strange to note that many studies have been conducted focusing on very specific aspects related to apps while other central aspects, such as the profile of users, had not yet been consolidated. Thus, it is advisable to improve the understanding of the sociodemographic and personality characteristics of those who use dating apps, to assess possible differences with those who do not use them. Attention should also be paid to certain groups that have been poorly studied (e.g., women from sexual minorities), as research has routinely focused on men and heterosexual people.

Similarly, limitations in understanding the actual data of prevalence of use have been highlighted, due to the over-representation of the number of users of dating apps seen in some studies. Therefore, it would be appropriate to perform studies in which the app user would not be prioritized, to know the actual use of these tools among the population at large. Although further studies must continue to be carried out on the risks of using these applications (e.g., risky sexual behaviors), it is also important to highlight the positive sexual and relational consequences of their use, in order to try to mitigate the negative social vision that still exists about dating app users. Last but not least, as all the studies consulted and included in this systematic review were cross-sectional, longitudinal studies are necessary which can evaluate the evolution of dating apps, their users and their uses, motives, and consequences.

The main limitations of this systematic review concern the enormous amount of information currently existing on dating apps. Despite having applied rigorous exclusion criteria, limiting the studies to the 2016–2020 period, and that the final sample was of 70 studies, much information has been analyzed and a significant number of studies and findings that may be relevant were left out. In future, the theoretical reviews that are made will have to be more specific, focused on certain groups and/or problems.

Another limitation—in this case, methodological, to do with the characteristics of the topic analyzed and the studies included—is that not all the criteria of the PRISMA guidelines were followed [ 13 , 14 ]. We intended to make known the state of the art in a subject well-studied in recent years, and to gather the existing literature without statistical treatment of the data. Therefore, there are certain criteria of PRISMA (e.g., summary measures, planned methods of analysis, additional analysis, risk of bias within studies) that cannot be satisfied.

However, as stated in the Method section, the developers of the PRISMA guidelines themselves have stated that some systematic reviews are of a different nature and that not all of them can meet these criteria. Thus, their main recommendation, to present methods with adequate clarity and transparency to enable readers to critically judge the available evidence and replicate or update the research, has been followed [ 13 ].

Finally, as the initial search in the different databases was carried by only one of the authors, some bias could have been introduced. However, as previously noted, with any doubt about the inclusion of any study, the final decision was agreed between both authors, so we expect this possible bias to be small.

5. Conclusions

Dating apps have come to stay and constitute an unstoppable social phenomenon, as evidenced by the usage and published literature on the subject over the past five years. These apps have become a new way to meet and interact with potential partners, changing the rules of the game and romantic and sexual relationships for millions of people all over the world. Thus, it is important to understand them and integrate them into the relational and sexual life of users [ 76 ].

The findings of this systematic review have relevant implications for various groups (i.e., researchers, clinicians, health prevention professionals, users). Detailed information has been provided on the characteristics of users and the use of dating apps, the most common reasons for using them, and the benefits and risks associated with them. This can guide researchers to see what has been done and how it has been done and to design future research.

Second, there are implications for clinicians and health prevention and health professionals, concerning mental, relational, and sexual health. These individuals will have a starting point for designing more effective information and educational programs. These programs could harness the potential of the apps themselves and be integrated into them, as suggested by some authors [ 42 , 84 ].

Finally and unavoidably, knowledge about the phenomenon of dating apps collected in this systematic review can have positive implications for users, who may have at their disposal the necessary tools to make a healthy and responsible use of these applications, maximizing their advantages and reducing the risks posed by this new form of communication present in the daily life of so many people.

Author Contributions

Conceptualization, Á.C. and J.R.B.; methodology, Á.C. and J.R.B.; formal analysis, Á.C. and J.R.B.; investigation, Á.C. and J.R.B.; resources, Á.C. and J.R.B.; data curation, Á.C. and J.R.B.; writing—original draft preparation, Á.C.; writing—review and editing, J.R.B. and Á.C.; project administration, Á.C.; funding acquisition, Á.C. and J.R.B. All authors have read and agreed to the published version of the manuscript.

This research was funded by: (1) Ministry of Science, Innovation and Universities, Government of Spain (PGC2018-097086-A-I00); and (2) Government of Aragón (Group S31_20D). Department of Innovation, Research and University and FEDER 2014-2020, “Building Europe from Aragón”.

Conflicts of Interest

The authors declare no conflict of interest. The funders had no role in the design of the study; in the collection, analyses, or interpretation of data; in the writing of the manuscript, or in the decision to publish the results.

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The Impact of Dating Apps on Young Adults: Evidence From Tinder

MIT Sloan Research Paper No. 6833-22

71 Pages Posted: 17 Oct 2022 Last revised: 26 May 2024

Berkeren Buyukeren

Einaudi Institute for Economics and Finance (EIEF); Libera Universita Internazionale degli Studi Sociali - LUISS Guido Carli

Alexey Makarin

Massachusetts Institute of Technology (MIT) - Sloan School of Management; Einaudi Institute for Economics and Finance (EIEF); Centre for Economic Policy Research (CEPR)

Case Western Reserve University

Date Written: October 6, 2022

Online dating apps have become a central part of the dating market over the past decade, yet their broader effects remain unclear. We analyze the impact of Tinder, the pioneer and market leader in the dating app space, on a segment of the population that was among the earliest adopters of this technology: college students. For identification, we rely on the fact that Tinder's initial marketing strategy centered on Greek organizations (fraternities and sororities) within college campuses. Using a comprehensive survey containing more than 1.1 million responses, we estimate a difference-in-differences model comparing student outcomes before and after Tinder's full-scale launch and across students' membership in Greek organizations. We show that Tinder's introduction led to a sharp, persistent increase in the frequency of sexual activity, but with no corresponding impact on the likelihood of relationship formation. Inequality in dating outcomes increased among male students but not among female students. Further, we observe a rise in the incidences of sexual assaults and sexually transmitted diseases. However, despite these changes, Tinder's introduction did not worsen students' mental health and may have even led to improvements for female students. These results suggest that the transformation of dating due to dating apps has far-reaching and nuanced effects on young adults.

Keywords: Online platforms, dating market, Tinder, health, mobile technology

JEL Classification: D91, I12, I23, J10, L82, L86

Suggested Citation: Suggested Citation

Einaudi Institute for Economics and Finance (EIEF) ( email )

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• Open access
• Published: 22 May 2024

Social epidemiology of online dating in U.S. early adolescents

• Jason M. Nagata 1 ,
• Priyadharshini Balasubramanian 1 ,
• Joan E. Shim 1 ,
• Jonanne Talebloo 1 ,
• Felicia Yen 1 ,
• Abubakr A.A. Al-shoaibi 1 ,
• Iris Yuefan Shao 1 ,
• Kyle T. Ganson 2 ,
• Alexander Testa 3 ,
• Orsolya Kiss 4 &
• Fiona C. Baker 4 , 5  

BMC Research Notes volume  17 , Article number:  145 ( 2024 ) Cite this article

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To investigate the prevalence and sociodemographic associations of online dating in a demographically diverse U.S. national cohort of early adolescents.

We analyzed cross-sectional data from the Adolescent Brain Cognitive Development Study (Year 2, 2018–2020, ages 11–12; N  = 10,157). Multivariable logistic regression analyses were employed to estimate associations between sociodemographic factors (e.g., age, sex, race/ethnicity, sexual orientation, household income, parental education) and early adolescent-reported online dating behaviors.

Overall, 0.4% ( n  = 38) of participants reported ever using a dating app. Males (AOR 2.72, 95% CI 1.11–6.78) had higher odds of online dating compared to females, and sexual minority identification (e.g., lesbian, gay, or bisexual; AOR 12.97, 95% CI 4.32–38.96) was associated with greater odds of online dating compared to heterosexual identification.

Given the occurrence of online dating among early adolescents despite age restrictions, interventions might address age misrepresentation. Adolescent sexual health education may consider incorporating anticipatory guidance on online dating, especially for males and sexual minorities. Future research could further investigate online dating patterns from early to late adolescence and associated health effects.

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Introduction

The influence of real-time location-based dating apps has reshaped the landscape of socialization and dating. Approximately 25–39% of newly-formed couples have met through online dating apps [ 1 , 2 ]. Previous studies on online dating have focused on adult or older adolescent samples [ 3 , 4 ]. One study of U.S. adolescents and young adults (13–24 years) found that 19% of adolescents under age 18 reported using online dating sites, compared to 38% of young adults [ 5 ]; however, the mean age was 20 years and only 22% of the sample was under age 18. Another study of adolescents in urban environments (mean age 17 years) found that 10% of adolescents had initiated a romantic relationship online [ 6 ]. However, there is a paucity of studies examining the prevalence of online dating in early adolescence, which is an important developmental period characterized by more independence, the emergence of sexual feelings, and more concerns with body image and peer perception.

While the emergence of sexual feelings and initiation of dating may be a part of normal adolescent development, there are potential health risks associated with adolescent online dating. Early online dating debut (prior to age 18 years) in females was associated with higher anxiety and depression, as well as condomless sex [ 7 ]. Additionally, adolescents using online dating apps have reported experiencing insults, privacy violations, violence, and pressure for sex or sexual photos [ 8 , 9 ]. Furthermore, studies suggest that online dating apps can be a platform to allow for the exchanging of sexually explicit or provocative content which is a risk factor for offline and online dating violence in adolescents [ 10 , 11 ]. Childhood maltreatment, potentially through online dating, is a risk factor for sexual victimization in adulthood among young heterosexual women who use online dating, further elucidating the potential long-term effects of online dating at a young age [ 12 ].

Social epidemiology aims to examine how demographic (e.g., age, sex, race/ethnicity, sexual orientation) and socioeconomic (e.g., income, education) factors influence health and related factors in order to better understand health disparities [ 13 , 14 , 15 ]. Prior literature investigating socioeconomic and demographic correlates of adult online dating usage has documented that there is a higher prevalence of dating apps with user age ranges between 24 and 30 years of age, that about 60% of users are men, and that there may be a direct link between Tinder use and educational level [ 16 ]. One cross-sectional study of Canadian young adults found that Tinder use was associated with higher education (college/university vs. high school education), but was not significantly associated with gender, sexual orientation, or race/ethnicity [ 17 ]. However, demographic and socioeconomic factors associated with online dating in early adolescents remain unknown.

Given the rapidly evolving digital landscape and the increasing presence of younger demographics on social and dating applications, it is important to study early adolescents. This study aims to explore the social epidemiology of online dating in early adolescents using a demographically diverse national cohort of early adolescents. Findings may be important to inform digital literacy, health education, and guidance for early adolescents.

Study design

This analysis utilized cross-sectional data from Year 2 (2018–2020) of the Adolescent Brain Cognitive Development (ABCD) Study, a diverse, national cohort of adolescent health and development. The observational study recruited 11,875 at baseline (2016–2018, ages 9–10 years) from 21 study sites representing the nation’s major regions. Stratified, probability sampling of U.S. schools was informed by gender, race/ethnicity, socioeconomic status, and urbanicity to maximize representativeness of the baseline cohort with regards to the demographic and socioeconomic makeup of 9-10-year-old early adolescents in the U.S. For this analysis, we included 10,157 adolescent participants (mostly ages 11–12 years) with complete online dating and sociodemographic data at Year 2. Additional details regarding the ABCD Study’s recruitment process, procedures, participants, and measures have been described previously [ 18 , 19 ]. Centralized institutional review board approval was obtained from the University of California, San Diego. Written informed consent and assent were obtained from a parent/guardian and the child, respectively, to participate in the ABCD study.

Online dating was assessed through adolescent report of the following question, “Have you ever used a dating app?” (yes, no). Sociodemographic variables included parent report of biological sex (male, female), adolescent participant’s age, race/ethnicity (White, Latino/Hispanic, Black, Asian, Native American, Other), household income ($74,999 or less, $75,000 or greater, approximating the median household income in the US) [ 20 ], and highest parental education (high school education or less, college education or more). To assess sexual orientation, adolescents were asked, “Are you gay or bisexual?” (yes, maybe, no, don’t understand the question, decline to answer) [ 21 ]. Given small numbers, maybe, don’t understand the question, and decline to answer were combined into “other.”

Statistical analysis

Multivariable logistic regression was used to estimate the associations between sociodemographic factors (e.g., sex, age, race/ethnicity, sexual orientation, household income, parental education) and online dating, adjusting for study site. Analyses were conducted in 2023 using Stata 18.0 (StataCorp, College Station, TX) and applied ABCD Study propensity weights to match key sociodemographic variables in the ABCD Study to early adolescents in the American Community Survey from the US Census [ 22 ]. This study followed the Strengthening the Reporting of Observational Studies in Epidemiology (STROBE) reporting guideline.

The sociodemographic and online dating characteristics of ABCD Study participants (mean age 12.04 years, 48.9% female, and 45.7% racial/ethnic minorities) are shown in Table  1 . Overall, 0.4% ( n  = 38) reported ever using a dating app. Among early adolescents who reported ever using a dating app, 56.3% were male and 55.9% were White. Over a quarter (26.2%) of early adolescents who reported ever using a dating app were sexual minorities, whereas only 4.4% of early adolescents who had not used a dating app were sexual minorities.

Adjusted associations with sociodemographic factors and online dating among ABCD Study participants are shown in Table  2 . Male compared to female sex (AOR 2.72, 95% CI, 1.11–6.78) and sexual minority compared to non-sexual minority status (AOR 12.97, 95% CI, 4.32–38.96) were associated with higher odds of online dating, after adjusting for other sociodemographic factors.

In this large, diverse national sample of early adolescents (mostly 11–12 years old), we found that 0.4% reported ever using an online dating app. The prevalence estimate of online dating in early adolescents is significantly lower than the prevalence estimates previously reported in older adolescents (8–19%) [ 5 , 6 , 23 ] and young adults (38%) [ 5 ]. These trends are also in accordance with normal development, as sexual identity, intimacy, and one-on-one relationships are more characteristic of late adolescence and young adulthood than early adolescence [ 24 ]. Despite the low prevalence, the fact that any early adolescents have used online dating is notable since most online dating apps require that users be a minimum of 18 years old to join [ 25 ].

Early adolescent boys were nearly three times more likely to report using online dating compared to early adolescent girls. Studies in adults have shown that men are more active users of online dating than women, potentially due to their greater screen use and positive attitudes toward online dating [ 26 , 27 ]. Early adolescent boys report 45 more minutes of screen use per day than early adolescent girls [ 28 ]. Among adolescents who used social media and had some relationship experience, boys were more likely than girls to report that social media made them feel more connected with their significant other (65% of boys versus 52% of girls) [ 23 ]. Furthermore, half of boys reported that social media made them feel more emotionally connected with their significant other, compared to only 37% of girls [ 23 ].

Sexual minority identity was associated with nearly thirteenfold higher odds of reporting online dating compared to heterosexual identification among early adolescents. Also, sexual minority early adolescents report nearly four more hours of daily recreational screen time than their heterosexual peers, across all modalities, including social media, texting, video chat, YouTube videos, and browsing the internet [ 29 ]. Sexual minority early adolescents may have fewer romantic partner options in their schools, where they may also face stigma and discrimination [ 26 , 30 ]. Some dating apps are tailored towards sexual minority users, which may be valuable for identifying other sexual minority users, whereas the sexual orientation/identity of a potential partner may not be obvious in real life [ 26 ]. Dating apps often work with Global Positioning System (GPS) technology to connect users in close geographic proximity in real time, which may be particularly useful for minority users where there is a smaller local dating pool [ 31 ].

We did not find significant associations between race/ethnicity and online dating among early adolescents, similar to a prior study in young adults [ 17 ]. Household income and parent education, as proxies for socioeconomic status, were not significantly associated with online dating among early adolescents. Although some prior studies in adults have found that higher education level and higher income were associated with dating app usage [ 16 , 17 ], this was referring to an adult’s personal socioeconomic status as opposed to that of their parents/households in the case of the early adolescent minors in this study. It should also be noted that dating app usage has been reported across socioeconomic backgrounds, including homeless youth in the US [ 32 ].

Limitations

Limitations of this study include its cross-sectional nature and a limited number of early adolescents who endorsed online dating. Online dating was based on self-reports, which may be subject to recall, response, or social desirability bias. Sexual orientation was also based on adolescent self-report and the 11–12 year olds in this sample may not have a clear understanding of their sexual orientation or may not be out yet.

Conclusions

To our knowledge, this is the first study to examine online dating among a national sample of 11-12-year-old early adolescents. We found that 0.4% reported ever using an online dating app. Given that sexual minority identification and male sex were associated with greater online dating, digital literacy and health education courses may consider anticipatory guidance focusing on these early adolescent populations. Future studies should explore online dating patterns (e.g., frequency, content) across early to late adolescence and determine downstream health effects (e.g., sexual, reproductive, and mental health).

Data availability

Written informed consent and assent were obtained from the parent/guardian and adolescent, respectively, to participate in the ABCD Study. Data used in the preparation of this article were obtained from the ABCD Study ( https://abcdstudy.org ), held in the NIMH Data Archive (NDA). Investigators can apply for data access through the NDA ( https://nda.nih.gov/ ).

Abbreviations

Adolescent Brain and Cognitive Development

Adjusted odds ratio

Global Positioning Satellite

Strengthening the Reporting of Observational Studies in Epidemiology

United States

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Acknowledgements

The authors thank Zain Memon, Richard Do, and Anthony Kung for editorial assistance. The ABCD Study was supported by the National Institutes of Health (Bethesda, Maryland) and additional federal partners under award numbers U01DA041022, U01DA041025, U01DA041028, U01DA041048, U01DA041089, U01DA041093, U01DA041106, U01DA041117, U01DA041120, U01DA041134, U01DA041148, U01DA041156, U01DA041174, U24DA041123, and U24DA041147. A full list of supporters is available at https://abcdstudy.org/federal-partners/ . A listing of participating sites and a complete listing of the study investigators can be found at https://abcdstudy.org/principal-investigators.html . ABCD consortium investigators designed and implemented the study and/or provided data but did not necessarily participate in the analysis or writing of this report.

J.M.N. was funded by the National Institutes of Health (K08HL159350 and R01MH135492) and the Doris Duke Charitable Foundation (2022056). The funders had no role in the design and conduct of the study; collection, management, analysis, and interpretation of the data; preparation, review, or approval of the manuscript; and decision to submit the manuscript for publication.

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Department of Pediatrics, University of California, San Francisco, 550 16th Street, 4th Floor, 94143, San Francisco, CA, Box 0503, USA

Jason M. Nagata, Priyadharshini Balasubramanian, Joan E. Shim, Jonanne Talebloo, Felicia Yen, Abubakr A.A. Al-shoaibi & Iris Yuefan Shao

Factor-Inwentash Faculty of Social Work, University of Toronto, 246 Bloor Street W, M5S 1V4, Toronto, ON, Canada

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JMN– conceptualization, analysis, writing- original draft and revisions, supervision PB– conceptualization, data analysis, writing- original draft and revisions JES– conceptualization, data analysis, writing- original draft and revisions JT– conceptualization, writing- original draft and revisions FY– conceptualization, writing- original draft and revisions AAAA– writing-critical revisions IYS– writing-critical revisions KTG– writing-critical revisions AT– writing-critical revisions OK– writing-critical revisions FCB– conceptualization, writing-critical revisionsAll authors read and approved the final manuscript.

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Correspondence to Jason M. Nagata .

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The University of California, San Diego provided centralized institutional review board (IRB) approval and each participating site received local IRB approval: Children’s Hospital Los Angeles, Los Angeles, California. Florida International University, Miami, Florida. Laureate Institute for Brain Research, Tulsa, Oklahoma. Medical University of South Carolina, Charleston, South Carolina. Oregon Health and Science University, Portland, Oregon. SRI International, Menlo Park, California. University of California San Diego, San Diego, California. University of California Los Angeles, Los Angeles, California. University of Colorado Boulder, Boulder, Colorado. University of Florida, Gainesville, Florida. University of Maryland at Baltimore, Baltimore, Maryland. University of Michigan, Ann Arbor, Michigan. University of Minnesota, Minneapolis, Minnesota. University of Pittsburgh, Pittsburgh, Pennsylvania. University of Rochester, Rochester, New York. University of Utah, Salt Lake City, Utah. University of Vermont, Burlington, Vermont. University of Wisconsin—Milwaukee, Milwaukee, Wisconsin. Virginia Commonwealth University, Richmond, Virginia. Washington University in St. Louis, St. Louis, Missouri. Yale University, New Haven, Connecticut. Written assent was obtained from participants, and written informed consent was obtained from their caregivers. All the methods were carried out in accordance with relevant guidelines and regulations.

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Nagata, J.M., Balasubramanian, P., Shim, J.E. et al. Social epidemiology of online dating in U.S. early adolescents. BMC Res Notes 17 , 145 (2024). https://doi.org/10.1186/s13104-024-06777-w

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• The Virtues and Downsides of Online Dating

30% of U.S. adults say they have used a dating site or app. A majority of online daters say their overall experience was positive, but many users – particularly younger women – report being harassed or sent explicit messages on these platforms

Table of contents.

• 1. Americans’ personal experiences with online dating
• 2. Users of online dating platforms experience both positive – and negative – aspects of courtship on the web
• 3. Americans’ opinions about the online dating environment
• Acknowledgments
• Methodology

How we did this

Pew Research Center has long studied the changing nature of romantic relationships and the role of digital technology in how people meet potential partners and navigate web-based dating platforms. This particular report focuses on the patterns, experiences and attitudes related to online dating in America. These findings are based on a survey conducted Oct. 16 to 28, 2019, among 4,860 U.S. adults. This includes those who took part as members of Pew Research Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses, as well as respondents from the Ipsos KnowledgePanel who indicated that they identify as lesbian, gay or bisexual (LGB). The margin of sampling error for the full sample is plus or minus 2.1 percentage points.

Recruiting ATP panelists by phone or mail ensures that nearly all U.S. adults have a chance of selection. This gives us confidence that any sample can represent the whole U.S. adult population (see our Methods 101 explainer on random sampling). To further ensure that each ATP survey reflects a balanced cross-section of the nation, the data are weighted to match the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories.

For more, see the report’s methodology about the project. You can also find the questions asked, and the answers the public provided in this topline .

From personal ads that began appearing in publications around the 1700s to videocassette dating services that sprang up decades ago, the platforms people use to seek out romantic partners have evolved throughout history. This evolution has continued with the rise of online dating sites and mobile apps.

Today, three-in-ten U.S. adults say they have ever used an online dating site or app – including 11% who have done so in the past year, according to a new Pew Research Center survey conducted Oct. 16 to 28, 2019. For some Americans, these platforms have been instrumental in forging meaningful connections: 12% say they have married or been in a committed relationship with someone they first met through a dating site or app. All in all, about a quarter of Americans (23%) say they have ever gone on a date with someone they first met through a dating site or app.

Previous Pew Research Center studies about online dating indicate that the share of Americans who have used these platforms – as well as the share who have found a spouse or partner through them – has risen over time. In 2013, 11% of U.S. adults said they had ever used a dating site or app, while just 3% reported that they had entered into a long-term relationship or marriage with someone they first met through online dating. It is important to note that there are some changes in question wording between the Center’s 2013 and 2019 surveys, as well as differences in how these surveys were fielded. 1 Even so, it is clear that websites and mobile apps are playing a larger role in the dating environment than in previous years. 2

The current survey finds that online dating is especially popular among certain groups – particularly younger adults and those who identify as lesbian, gay or bisexual (LGB). Roughly half or more of 18- to 29-year-olds (48%) and LGB adults (55%) say they have ever used a dating site or app, while about 20% in each group say they have married or been in a committed relationship with someone they first met through these platforms. Americans who have used online dating offer a mixed look at their time on these platforms.

On a broad level, online dating users are more likely to describe their overall experience using these platforms in positive rather than negative terms. Additionally, majorities of online daters say it was at least somewhat easy for them to find others that they found physically attractive, shared common interests with, or who seemed like someone they would want to meet in person. But users also share some of the downsides to online dating. Roughly seven-in-ten online daters believe it is very common for those who use these platforms to lie to try to appear more desirable. And by a wide margin, Americans who have used a dating site or app in the past year say the experience left them feeling more frustrated (45%) than hopeful (28%).

Other incidents highlight how dating sites or apps can become a venue for bothersome or harassing behavior – especially for women under the age of 35. For example, 60% of female users ages 18 to 34 say someone on a dating site or app continued to contact them after they said they were not interested, while a similar share (57%) report being sent a sexually explicit message or image they didn’t ask for.

Online dating has not only disrupted more traditional ways of meeting romantic partners, its rise also comes at a time when norms and behaviors around marriage and cohabitation also are changing as more people delay marriage or choose to remain single.

These shifting realities have sparked a broader debate about the impact of online dating on romantic relationships in America. On one side, some highlight the ease and efficiency of using these platforms to search for dates, as well as the sites’ ability to expand users’ dating options beyond their traditional social circles. Others offer a less flattering narrative about online dating – ranging from concerns about scams or harassment to the belief that these platforms facilitate superficial relationships rather than meaningful ones. This survey finds that the public is somewhat ambivalent about the overall impact of online dating. Half of Americans believe dating sites and apps have had neither a positive nor negative effect on dating and relationships, while smaller shares think its effect has either been mostly positive (22%) or mostly negative (26%).

Terminology

Throughout this report, “online dating users” and “online daters” are used interchangeably to refer to the 30% of respondents in this survey who answered yes to the following question: “Have you ever used an online dating site or dating app?”

These findings come from a nationally representative survey of 4,860 U.S. adults conducted online Oct. 16 to 28, 2019, using Pew Research Center’s American Trends Panel. The following are among the major findings.

Younger adults – as well as those who identify as lesbian, gay or bisexual – are especially likely to use online dating sites or apps

Some 30% of Americans say they have ever used an online dating site or app. Out of those who have used these platforms, 18% say they are currently using them, while an additional 17% say they are not currently doing so but have used them in the past year.

Experience with online dating varies substantially by age. While 48% of 18- to 29-year-olds say they have ever used a dating site or app, that share is 38% among 30- to 49-year-olds, and it is even smaller among those ages 50 and older. Still, online dating is not completely foreign to those in their 50s or early 60s: 19% of adults ages 50 to 64 say they have used a dating site or app.

Beyond age, there also are striking differences by sexual orientation. 3 LGB adults are about twice as likely as straight adults to say they have used a dating site or app (55% vs. 28%). 4 And in a pattern consistent with previous Pew Research Center surveys , college graduates and those with some college experience are more likely than those with a high school education or less to say they’ve ever online dated.

There are only modest differences between men and women in their use of dating sites or apps, while white, black or Hispanic adults all are equally likely to say they have ever used these platforms.

At the same time, a small share of U.S. adults report that they found a significant other through online dating platforms. Some 12% of adults say they have married or entered into a committed relationship with someone they first met through a dating site or app. This too follows a pattern similar to that seen in overall use, with adults under the age of 50, those who are LGB or who have higher levels of educational attainment more likely to report finding a spouse or committed partner through these platforms.

A majority of online daters say they found it at least somewhat easy to come across others on dating sites or apps that they were physically attracted to or shared their interests

Online dating users are more likely to describe their overall experience with using dating sites or apps in positive, rather than negative, terms. Some 57% of Americans who have ever used a dating site or app say their own personal experiences with these platforms have been very or somewhat positive. Still, about four-in-ten online daters (42%) describe their personal experience with dating sites or apps as at least somewhat negative.

For the most part, different demographic groups tend to view their online dating experiences similarly. But there are some notable exceptions. College-educated online daters, for example, are far more likely than those with a high school diploma or less to say that their own personal experience with dating sites or apps is very or somewhat positive (63% vs. 47%).

At the same time, 71% of online daters report that it was at least somewhat easy to find people on dating sites or apps that they found physically attractive, while about two-thirds say it was easy to find people who shared their hobbies or interests or seemed like someone they would want to meet in person.

While majorities across various demographic groups are more likely to describe their searches as easy, rather than difficult, there are some differences by gender. Among online daters, women are more likely than men to say it was at least somewhat difficult to find people they were physically attracted to (36% vs. 21%), while men were more likely than women to express that it was difficult to find others who shared their hobbies and interests (41% vs. 30%).

Men who have online dated in the past five years are more likely than women to feel as if they did not get enough messages from other users

When asked if they received too many, not enough or just about the right amount of messages on dating sites or apps, 43% of Americans who online dated in the past five years say they did not receive enough messages, while 17% say they received too many messages. Another 40% think the amount of messages they received was just about right.

There are substantial gender differences in the amount of attention online daters say they received on dating sites or apps. Men who have online dated in the past five years are far more likely than women to feel as if they did not get enough messages (57% vs. 24%). On the other hand, women who have online dated in this time period are five times as likely as men to think they were sent too many messages (30% vs. 6%).

The survey also asked online daters about their experiences with getting messages from people they were interested in. In a similar pattern, these users are more likely to report receiving too few rather than too many of these messages (54% vs. 13%). And while gender differences remain, they are far less pronounced. For example, 61% of men who have online dated in the past five years say they did not receive enough messages from people they were interested in, compared with 44% of women who say this.

Roughly seven-in-ten online daters think people lying to appear more desirable is a very common occurrence on online dating platforms

Online daters widely believe that dishonesty is a pervasive issue on these platforms. A clear majority of online daters (71%) say it is very common for people on these platforms to lie about themselves to appear more desirable, while another 25% think it is somewhat common. Only 3% of online daters think this is not a common occurrence on dating platforms.

Smaller, but still substantial shares, of online daters believe people setting up fake accounts in order to scam others (50%) or people receiving sexually explicit messages or images they did not ask for (48%) are very common on dating sites and apps. By contrast, online daters are less likely to think harassment or bullying, and privacy violations, such as data breaches or identify theft, are very common occurrences on these platforms.

Some users – especially younger women – report being the target of rude or harassing behavior while on these platforms

Some experts contend that the open nature of online dating — that is, the fact that many users are strangers to one another — has created a less civil dating environment and therefore makes it difficult to hold people accountable for their behavior. This survey finds that a notable share of online daters have been subjected to some form of harassment measured in this survey.

Roughly three-in-ten or more online dating users say someone through a dating site or app continued to contact them after they said they were not interested (37%), sent them a sexually explicit message or image they didn’t ask for (35%) or called them an offensive name (28%). Fewer online daters say someone via a dating site or app has threatened to physically harm them.

Younger women are particularly likely to encounter each of these behaviors. Six-in-ten female online dating users ages 18 to 34 say someone via a dating site or app continued to contact them after they said they were not interested, while 57% report that another user has sent them a sexually explicit message or image they didn’t ask for. Other negative interactions are more violent in nature: 19% of younger female users say someone on a dating site or app has threatened to physically harm them – roughly twice the rate of men in the same age range who say this.

The likelihood of encountering these kinds of behaviors on dating platforms also varies by sexual orientation. Fully 56% of LGB users say someone on a dating site or app has sent them a sexually explicit message or image they didn’t ask for, compared with about one-third of straight users (32%). LGB users are also more likely than straight users to say someone on a dating site or app continued to contact them after they told them they were not interested, called them an offensive name or threatened to physically harm them.

Online dating is not universally seen as a safe way to meet someone

The creators of online dating sites and apps have at times struggled with the perception that these sites could facilitate troubling – or even dangerous – encounters. And although there is some evidence that much of the stigma surrounding these sites has diminished over time, close to half of Americans still find the prospect of meeting someone through a dating site unsafe.

Some 53% of Americans overall (including those who have and have not online dated) agree that dating sites and apps are a very or somewhat safe way to meet people, while a somewhat smaller share (46%) believe these platforms are a not too or not at all safe way of meeting people.

Americans who have never used a dating site or app are particularly skeptical about the safety of online dating. Roughly half of adults who have never used a dating or app (52%) believe that these platforms are a not too or not at all safe way to meet others, compared with 29% of those who have online dated.

There are some groups who are particularly wary of the idea of meeting someone through dating platforms. Women are more inclined than men to believe that dating sites and apps are not a safe way to meet someone (53% vs. 39%).

Age and education are also linked to differing attitudes about the topic. For example, 59% of Americans ages 65 and older say meeting someone this way is not safe, compared with 51% of those ages 50 to 64 and 39% among adults under the age of 50. Those who have a high school education or less are especially likely to say that dating sites and apps are not a safe way to meet people, compared with those who have some college experience or who have at bachelor’s or advanced degree. These patterns are consistent regardless of each group’s own personal experience with using dating sites or apps.

Pluralities think online dating has neither helped nor harmed dating and relationships and that relationships that start online are just as successful as those that begin offline

Americans – regardless of whether they have personally used online dating services or not – also weighed in on the virtues and pitfalls of online dating. Some 22% of Americans say online dating sites and apps have had a mostly positive effect on dating and relationships, while a similar proportion (26%) believe their effect has been mostly negative. Still, the largest share of adults – 50% – say online dating has had neither a positive nor negative effect on dating and relationships.

Respondents who say online dating’s effect has been mostly positive or mostly negative were asked to explain in their own words why they felt this way. Some of the most common reasons provided by those who believe online dating has had a positive effect focus on its ability to expand people’s dating pools and to allow people to evaluate someone before agreeing to meet in person. These users also believe dating sites and apps generally make the process of dating easier. On the other hand, people who said online dating has had a mostly negative effect most commonly cite dishonesty and the idea that users misrepresent themselves.

Pluralities also believe that whether a couple met online or in person has little effect on the success of their relationship. Just over half of Americans (54%) say that relationships where couples meet through a dating site or app are just as successful as those that begin in person, 38% believe these relationships are less successful, while 5% deem them more successful.

Public attitudes about the impact or success of online dating differ between those who have used dating platforms and those who have not. While 29% of online dating users say dating sites and apps have had a mostly positive effect on dating and relationships, that share is 21% among non-users. People who have ever used a dating site or app also have a more positive assessment of relationships forged online. Some 62% of online daters believe relationships where people first met through a dating site or app are just as successful as those that began in person, compared with 52% of those who never online dated.

• Pew Research Center’s 2013 survey about online dating was conducted via telephone, while the 2019 survey was fielded online through the Center’s American Trends Panel . In addition, there were some changes in question wording between these surveys. Please read the Methodology section for full details on how the 2019 survey was conducted. ↩
• Other studies show that online dating is playing a larger role in how romantic partners meet. See Rosenfeld, Michael J., Reuben J. Thomas, and Sonia Hausen. 2019. “ Disintermediating your friends: How online dating in the United States displaces other ways of meeting .” Proceedings of the National Academy of Sciences of the United States of America. ↩
• This survey includes an oversample of lesbian, gay or bisexual (LGB) adults. For more details, see the Methodology section of the report. ↩
• Other research suggests that online dating is an especially important way for populations with a small pool of potential partners – such as those who identify as gay or lesbian – to identify and meet partners. See Rosenfeld, Michael J., and Thomas, Reuben J. 2012. “ Searching for a Mate: The Rise of the Internet as a Social Intermediary .” American Sociological Review. ↩

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