The 8 Types of Presentation Styles: Which Category Do You Fall Into?

Meg Prater (she/her)

Updated: December 16, 2020

Published: September 24, 2018

Types of Presentations

  • Visual Style
  • Freeform Style
  • Instructor Style
  • Coach Style
  • Storytelling Style
  • Connector Style
  • Lessig Style
  • Takahashi Style

Everyone on the internet has an opinion on how to give the “perfect” presentation.

types-of-presentation-styles

One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.

But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.

Check out each one and decide which will be most effective for you.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

Types of Presentation Styles

1. visual style.

What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.

When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.

Visual style presenter: Steve Jobs

2. Freeform Style

What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.

When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.

Freeform style presenter: Sir Ken Robinson

3. Instructor Style

What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.

Instructor style presenter: Al Gore

4. Coach Style

What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.

When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.

Coach style presenter: Linda Edgecombe

5. Storytelling Style

What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.

When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.

Storytelling style presenter: Jill Bolte Taylor

6. Connector Style

What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.

When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation

Connector style presenter: Connie Dieken

7. Lessig Style

What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.

When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.

Lessig style presenter: Lawrence Lessig

8. Takahashi Style

What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.

When to use it: If you find yourself in Takahashi’s shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.

Takahashi style presenter: Masayoshi Takahashi

Slides from one of Takahashi’s presentations:

Whether you’re speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message. You can even ask an  AI presentation maker  tool to create presentations for you in your preferred style

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  • Presentation Science

4 Presentation Delivery Styles You’ll Want to Consider

  • By: Amy Boone

“Never speak from a manuscript.” Those were the words my public speaking professor drilled into us in college. She led us to believe it was perhaps the worst thing we could do. And for many, it probably was. But for me, when I stood up to speak, I needed the words. All the words. I wasn’t going to read them verbatim, but just having them there gave me a boost of confidence during my presentation delivery.

Many people just end up reading the notes in front of them, so having a manuscript isn’t a good idea for lots of speakers. But how do you choose? When it comes time to deliver your big presentation, you have at least 4 major delivery styles you can choose from: memorized, manuscript, impromptu, and extemporaneous. Each of these styles has advantages and disadvantages that you’ll want to weigh when choosing which style to use.

Memorized delivery is perhaps one of the toughest there is. Way, way back at the beginning of the field of public speaking (rhetoric), memorization was one of the 5 main components. So students of public speaking were incredibly skilled in the art of memorization and their memorization skills were put to the test as they recited long orations.

But communication has changed a lot. These days audience members like to feel like they are part of the message in some way, like their presence matters. But memorized delivery doesn’t allow for much interactivity because it makes it difficult to establish “a perception of give and take between the audience and the speaker.”

But that doesn’t mean there aren’t instances when memorization is good choice for delivery. If you are giving a press release or delivering an incredibly important speech that will be recorded and shared, it can be good idea to memorize what you want to say. Just keep in mind how difficult it can be to commit to memory long works. Make sure to leave yourself enough time to both learn the piece and then to learn how to deliver it naturally. Here are the advantages and disadvantages of memorized delivery as outlined in the book Between One and Many .

  • Allows for constant eye contact with the audience
  • Gives more freedom of movement
  • Allows for precise and correct wording

Disadvantages

  • Easy to forget
  • Appears “canned” and cold
  • Requires extensive preparation time
  • Does not allow for spontaneity

Delivering from a manuscript is similar in many ways to memorized delivery. In this case, you have your presentation written out word-for-word on speaker’s notes that you then reference or read from during your presentation. Manuscript delivery can be useful if you need word precision but don’t have time to commit your presentation to memory.

It can also help if you’ll be delivering words that someone else wrote. We see this style most frequently today through the use of teleprompters that are used for newscasts and many political speeches. Every president since Ronald Reagan has made use of the teleprompter , which makes sense given that every word they utter will inevitably come under scrutiny.

Just remember that manuscript delivery is all about offering a comfortable experience for the speaker—taking the pressure off of him/her. But it doesn’t offer much to audience in the way of entertaining delivery or eye contact. So you’ll want to weigh the risk of boring or losing your audience with the reward of an “easier” delivery style which has these advantages and disadvantages :

  • Accuracy and precision
  • Transcript can be released quickly/simultaneously
  • Less pressure to read than to deliver
  • Allows for high control over outcome
  • Allows for limited eye contact
  • Tends toward written rather than oral style
  • Can be easy to lose your place

Impromptu delivery is speaking with little to no preparation. It is “winging it” or speaking “off the cuff.” I know very few accomplished speakers who would willingly choose to use this delivery style. Even those speakers who feel energized by the thrill of impromptu delivery and can perform well under that kind of pressure know that preparation and practice will always result in a better end product.

For that reason, we never encourage a speaker to make impromptu delivery his or her chosen method of delivery. But you may need to deliver an impromptu message if the situation arises–like a job interview question you weren’t expecting, being put on the spot in a meeting, or having to fill in if the prepared speaker is unable to make it. In those cases, keep these advantages and disadvantages in mind.

  • Allows for spontaneity
  • Allows for lots of eye contact
  • Gives speaker freedom to adapt freely to any given context/situation
  • No time to prepare
  • Can lead to high levels of anxiety
  • Allows for low control over outcome

Extemporaneous

The final presentation delivery method is the one we recommend and use most frequently. Extemporaneous delivery can be defined as practiced and prepared, but flexible. The story of “Goldilocks and the 3 Bears” can help us here. With memorized and manuscript delivery, we are in Papa Bear territory where everything feels a bit too rigid, too hard, too confining. Impromptu delivery is Mama Bear’s stuff–too mushy and too soft. But with extemporaneous delivery, like Goldilocks finding Baby Bear’s possessions, there’s a happy medium. It feels just right.

So how does it work? With extemporaneous delivery, you develop your content–researching, editing, and revising until you get it right. Then, you move into the practice and preparation stage. Here’s where you’ve got flexibility for how you handle it. Some people like to practice from a nearly complete manuscript—hitting the main points, referencing notes as needed, but allowing for varied phrasing as it naturally occurs.

Others might prefer to practice from a very scant outline. So instead of having a story written out word-for-word, they might prefer just to have “tell story about first day on the job” written in their notes. This doesn’t mean that they don’t practice telling the story over and over again. It just means the words aren’t on the page directing them to tell it exactly the same every time. Your speaker’s notes should always come down to your personal preference.

The goal of extemporaneous speaking is to marry the best of memorized and manuscript delivery—the ability to use beautiful and precise language that moves the audience—with the best of impromptu delivery—the ability to deliver a message with warmth and character. And we know from research that both precision and warmth matter to the audience. Scientific research shows that speakers who use great eye contact come off as more “believable, confident and competent.” That said, here are the advantages and disadvantages of this, our favorite style:

  • Combines the best of preparation and spontaneity
  • Allows speaker to use notes but also maintain regular eye contact
  • Allows speaker to be both adaptable and precise
  • Overuse of notes can limit eye contact and gestures

When I deliver, I use an extemporaneous style. I don’t read what I’ve written word-for-word, but I like to have notes prepared like I was going to deliver from a manuscript. You may be like me and find a system that is a mix of categories that works for you. There may be parts of your presentation that you want to have memorized so you get the words exactly right. And you may want to deliver other parts of your speech more freeform, having prepared and practiced, but feeling free to change things up if the context or mood of the moment calls for it.

Whatever you decide, keep working and adapting and trying to new methods to find what works best for you. And realize that there will probably be situations in which time constraints or other factors keep you from being able to practice, prepare, and deliver like you’d prefer to. That’s okay. That’s the beauty of presentation delivery. It’s a little bit different every time. But it’s always a worthwhile adventure.

Ready to take your presentations to the next level? Here’s how.

Amy Boone

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Complete Guide for Effective Presentations, with Examples

July 9, 2018 - Dom Barnard

During a presentation you aim to look confident, enthusiastic and natural. You’ll need more than good words and content to achieve this – your delivery plays a significant part. In this article, we discuss various techniques that can be used to deliver an effective presentation.

Effective presentations

Think about if you were in the audience, what would:

  • Get you to focus and listen
  • Make you understand
  • Activate your imagination
  • Persuade you

Providing the audience with interesting information is not enough to achieve these aims – you need to ensure that the way you present is stimulating and engaging. If it’s not, you’ll lose the audience’s interest and they’ll stop listening.

Tips for an Effective Presentation

Professional public speakers spend hours creating and practicing presentations. These are the delivery techniques they consider:

Keep it simple

You shouldn’t overwhelm your audience with information – ensure that you’re clear, concise and that you get to the point so they can understand your message.

Have a maximum of  three main points  and state them at the beginning, before you explain them in more depth, and then state them at the end so the audience will at least remember these points.

If some of your content doesn’t contribute to your key message then cut it out. Also avoid using too many statistics and technical terminology.

Connect with your audience

One of the greatest difficulties when delivering a presentation is connecting with the audience. If you don’t  connect with them  it will seem as though you’re talking to an empty room.

Trying to make contact with the audience makes them feel like they’re part of the presentation which encourages them to listen and it shows that you want to speak to them.

Asking the audience questions during a presentation

Eye contact and smile

Avoiding eye contact is uncomfortable because it make you look insecure. When you  maintain eye contact  the audience feels like you’re speaking to them personally. If this is something you struggle with, try looking at people’s foreheads as it gives the impression of making eye contact.

Try to cover all sections of the audience and don’t move on to the next person too quickly as you will look nervous.

Smiling also helps with rapport and it reduces your nerves because you’ll feel less like you’re talking to group of faceless people. Make sure you don’t turn the lights down too much before your presentation so you can all clearly see each other.

Body language

Be aware of your body language and use it to connect:

  • Keep your arms uncrossed so your  body language is more open .
  • Match your facial expressions with what you’re saying.
  • Avoid fidgeting and displaying nervous habits, such as, rocking on your feet.
  • You may need to glance at the computer slide or a visual aid but make sure you predominantly face the audience.
  • Emphasise points by using hand gestures but use them sparingly – too little and they’ll awkwardly sit at your side, too much and you’ll be distracting and look nervous.
  • Vary your gestures so you don’t look robotic.
  • Maintain a straight posture.
  • Be aware of  cultural differences .

Move around

Avoid standing behind the lectern or computer because you need to reduce the distance and barriers between yourself and the audience.  Use movement  to increase the audience’s interest and make it easier to follow your presentation.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Watch 3 examples of good and bad movement while presenting

Example: Movement while presenting

Your movement at the front of the class and amongst the listeners can help with engagement. Think about which of these three speakers maintains the attention of their audience for longer, and what they are doing differently to each other.

Speak with the audience

You can conduct polls using your audience or ask questions to make them think and feel invested in your presentation. There are three different types of questions:

Direct questions require an answer: “What would you do in this situation?” These are mentally stimulating for the audience. You can pass a microphone around and let the audience come to your desired solution.

Rhetorical questions  do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?” The audience will generally answer that they’re happy.

After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

Delivering a presentation in Asia

Be specific with your language

Make the audience feel as though you are speaking to each member individually by using “you” and “your.”

For example: asking “Do you want to lose weight without feeling hungry?” would be more effective than asking “Does anyone here want to lost weight without feeling hungry?” when delivering your presentation. You can also increase solidarity by using “we”, “us” etc – it makes the audience think “we’re in this together”.

Be flexible

Be prepared to adapt to the situation at the time, for example, if the audience seems bored you can omit details and go through the material faster, if they are confused then you will need to come up with more examples on the spot for clarification. This doesn’t mean that you weren’t prepared because you can’t predict everything.

Vocal variety

How you say something is just as is important as the content of your speech – arguably, more so.

For example, if an individual presented on a topic very enthusiastically the audience would probably enjoy this compared to someone who covered more points but mumbled into their notes.

  • Adapt your voice  depending on what are you’re saying – if you want to highlight something then raise your voice or lower it for intensity. Communicate emotion by using your voice.
  • Avoid speaking in monotone as you will look uninterested and the audience will lose interest.
  • Take time to pronounce every word carefully.
  • Raise your pitch when asking questions and lower it when you want to sound severe.
  • Sound enthusiastic – the more you sound like you care about the topic, the more the audience will listen. Smiling and pace can help with this.
  • Speak loudly and clearly – think about projecting your voice to the back of the room.
  • Speak at a  pace that’s easy to follow . If you’re too fast or too slow it will be difficult for the audience to understand what you’re saying and it’s also frustrating. Subtly fasten the pace to show enthusiasm and slow down for emphasis, thoughtfulness or caution.

Prior to the presentation, ensure that you  prepare your vocal chords :

  • You could read aloud a book that requires vocal variety, such as, a children’s book.
  • Avoid dairy and eating or drinking anything too sugary beforehand as mucus can build-up leading to frequent throat clearing.
  • Don’t drink anything too cold before you present as this can constrict your throat which affects vocal quality.
  • Some people suggest a warm cup of tea beforehand to relax the throat.

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Pause to breathe

When you’re anxious your breathing will become quick and shallow which will affect the control you have on your voice. This can consequently make you feel more nervous. You want to breathe steadily and deeply so before you start speaking take some deep breaths or implement controlled breathing.

Controlled breathing is a common technique that helps slow down your breathing to normal thus reducing your anxiety. If you think this may be useful practice with these steps:

  • Sit down in an upright position as it easier for your lungs to fill with air
  • Breathe in through your nose and into your abdomen for four seconds
  • Hold this breathe for two seconds
  • Breathe out through your nose for six seconds
  • Wait a few seconds before inhaling and repeating the cycle

It takes practice to master this technique but once you get used to it you may want to implement it directly before your presentation.

Take a deep breath when delivering a presentation

Completely filling your lungs during a pause will ensure you reach a greater vocal range.

During the presentation delivery, if you notice that you’re speaking too quickly then pause and breathe. This won’t look strange – it will appear as though you’re giving thought to what you’re saying. You can also strategically plan some of your pauses, such as after questions and at the end of sections, because this will give you a chance to calm down and it will also give the audience an opportunity to think and reflect.

Pausing will also help you  avoid filler words , such as, “um” as well which can make you sound unsure.

  • 10 Effective Ways to use Pauses in your Speech

Strong opening

The first five minutes are  vital to engage the audience  and get them listening to you. You could start with a story to highlight why your topic is significant.

For example, if the topic is on the benefits of pets on physical and psychological health, you could present a story or a study about an individual whose quality of life significantly improved after being given a dog. The audience is more likely to respond better to this and remember this story than a list of facts.

Example: Which presentation intro keeps you engaged?

Watch 5 different presentation introductions, from both virtual and in-person events. Notice how it can only take a few seconds to decide if you want to keep listening or switch off. For the good introductions, what about them keeps you engaged?

More experienced and confident public speakers use humour in their presentations. The audience will be incredibly engaged if you make them laugh but caution must be exercised when using humour because a joke can be misinterpreted and even offend the audience.

Only use jokes if you’re confident with this technique, it has been successful in the past and it’s suitable for the situation.

Stories and anecdotes

Use stories whenever you can and judge whether you can tell a story about yourself because the audience are even more interested in seeing the human side of you.

Consider telling a story about a mistake you made, for example, perhaps you froze up during an important presentation when you were 25, or maybe life wasn’t going well for you in the past – if relevant to your presentation’s aim. People will relate to this as we have all experienced mistakes and failures. The more the audience relates to you, the more likely they will remain engaged.

These stories can also be  told in a humorous way  if it makes you feel more comfortable and because you’re disclosing a personal story there is less chance of misinterpretation compared to telling a joke.

Anecdotes are especially valuable for your introduction and between different sections of the presentation because they engage the audience. Ensure that you plan the stories thoroughly beforehand and that they are not too long.

Focus on the audience’s needs

Even though your aim is to persuade the audience, they must also get something helpful from the presentation. Provide the audience with value by giving them useful information, tactics, tips etc. They’re more likely to warm to you and trust you if you’re sharing valuable information with them.

You could also highlight their pain point. For example, you might ask “Have you found it difficult to stick to a healthy diet?” The audience will now want to remain engaged because they want to know the solution and the opportunities that you’re offering.

Use visual aids

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

  • Summarise information.
  • Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
  • Clarify and show examples.
  • Create more of an impact. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
  • Emphasise what you’re saying.
  • Make a point memorable.
  • Enhance your credibility.
  • Engage the audience and maintain their interest.
  • Make something easier for the audience to understand.

Visual aids being used during a presentation

Some general tips for  using visual aids :

  • Think about how can a visual aid can support your message. What do you want the audience to do?
  • Ensure that your visual aid follows what you’re saying or this will confuse the audience.
  • Avoid cluttering the image as it may look messy and unclear.
  • Visual aids must be clear, concise and of a high quality.
  • Keep the style consistent, such as, the same font, colours, positions etc
  • Use graphs and charts to present data.
  • The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
  • One message per visual aid, for example, on a slide there should only be one key point.
  • Use visual aids in moderation – they are additions meant to emphasise and support main points.
  • Ensure that your presentation still works without your visual aids in case of technical problems.

10-20-30 slideshow rule

Slideshows are widely used for presentations because it’s easy to create attractive and professional presentations using them. Guy Kawasaki, an entrepreneur and author, suggests that slideshows should  follow a 10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

If you want to give the audience more information you can provide them with partially completed handouts or give them the handouts after you’ve delivered the presentation.

Keep a drink nearby

Have something to drink when you’re on stage, preferably water at room temperature. This will help maintain your vocal quality and having a sip is a subtle way of introducing pauses.

Practice, practice, practice

If you are very familiar with the content of your presentation, your audience will perceive you as confident and you’ll be more persuasive.

  • Don’t just read the presentation through – practice everything,  including your transitions  and using your visual aids.
  • Stand up and speak it aloud, in an engaging manner, as though you were presenting to an audience.
  • Ensure that you practice your body language and gesturing.
  • Use VR to  practice in a realistic environment .
  • Practice in front of others and get their feedback.
  • Freely improvise so you’ll sound more natural on the day. Don’t learn your presentation verbatim because you will sound uninterested and if you lose focus then you may forget everything.
  • Create cards to use as cues – one card should be used for one key idea. Write down brief notes or key words and ensure that the cards are physically connected so the order cannot be lost. Visual prompts can also be used as cues.

This video shows how you can practice presentations in virtual reality. See our  VR training courses .

Two courses where you can practice your presentations in interactive exercises:

  • Essential Public Speaking
  • How to Present over Video

Try these different presentation delivery methods to see which ones you prefer and which need to be improved. The most important factor is to feel comfortable during the presentation as the delivery is likely to be better.

Remember that the audience are generally on your side – they want you to do well so present with confidence.

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How to Deliver Great Presentations

Presenting like a pro.

By the Mind Tools Content Team

presentation delivery styles

Key takeaways:

  • Connect with and understand your audience . Who is attending and why? What are their needs and expectaions?
  • Prepare your content . How to start and finish strong. Tips to keep your audience engaged.
  • Deliver confidently . Get comfortable with your visual aids. How to use body language effectively.
  • Control the environment . Practice, practice, practice! Handling equipment failures. Have a back up plan.

Ever been to a really bad presentation? You know, the kind where the speaker stands behind the podium, uses slides that mirror what he is saying directly, and includes lots of data tables to validate his position.

But. "What's so bad about that?" you ask. "Isn't that how most presentations are given?" Yes. That is how most presentations are delivered, but that doesn't mean that's the most effective way to deliver them. This kind of presentation risks boring your audience to the point where they start wishing for a fire alarm to go off so they can escape. And once you lose someone, it is next to impossible to bring her attention back.

If the information you are presenting is important enough for you to deliver orally, then it demands an appropriate amount of planning and preparation so that the information you present is memorable – for the right reasons. Give a bad presentation and you'll be remembered all right: it just won't be the type of impression you want to leave in anyone's mind.

When someone presents well, it sends the message that the person is capable, confident, intelligent, and competent. These people get noticed and that type of attention bodes well for your career. Even if you don't make formal presentations in your current position, think about the future and keep in mind that you do have to present your ideas and opinions on a daily basis. The same basic principles of effective delivery apply.

Four Principles of Great Presentations

  • Connect With and Understand Your Audience.
  • Prepare Your Content.
  • Deliver Confidently.
  • Control the Environment.

1. Connect With and Understand Your Audience

To deliver a great presentation you have to consider the following audience characteristics:

  • Profile – Who are they? What is the common element that brings them together?
  • Needs – Why are they attending the presentation? What do they need to know after you've finished?
  • Wants – What do they want from the presentation? Do they want to increase knowledge, learn something or be entertained? How can you connect their interests with your message?
  • Expectations – What do they expect in terms of content and length?
  • Current Knowledge – How much explanation do you need to provide? What assumptions can you make?

When you know your audience, you can prepare content that appeals to them specifically. If you pass over this first crucial step you risk delivering a presentation that is content rich and relevance poor.

2. Prepare Your Content

Now that you know who you are presenting to and why they are there, you can determine what to present. Here are some tips for content preparation:

  • Don't try to cover everything. As Voltaire said, "The secret of being a bore is to tell all." Great presentations stimulate thoughts, questions, and discussion. Develop your content so that it covers the main points but leaves room for the audience to apply the information to their own circumstances.
  • Start off well with a great hook – you only have a few minutes right at the start to fully engage the audience. Don't use this time to present background information. Get your audience charged up and eager to listen. Make the relevance immediately obvious.
  • Also, start by telling your audience where you are heading. Don't make them wait for your conclusion, tell them up front what your premise or purpose is. This helps your audience stay focused. They may or may not agree with you at the start, but they will be able to quickly spot all of your supporting arguments.
  • Your presentation should have five to seven take-away points. This follows the chunking principle , which you can learn more about here .
  • Tell a story, make comparisons, and use lots of examples. Be sure to mix up the type of content to stimulate audience interest.
  • Present your ideas logically using supporting evidence as necessary.
  • Provide only as much background information as needed.
  • Outline actions or next steps that are required.
  • Develop a strong close, including a summary. Bring your conclusions back around to audience need and the hook you created. Consider ending with a question designed to stimulate further discussion.

For a similar but a subtly different approach, see our article on the Rhetorical Triangle .

3. Deliver Confidently

There are two main aspects of your delivery: your visual aids and your style. We'll look at them separately.

Unless your presentation is very short, you will need some sort of visual aid to keep the attention of your audience. There is a fine line, though, between drawing attention to your points, and distracting the audience from what you are saying. Here are some key factors to consider when designing slides:

  • Keep slides simple and easy to understand.
  • When explaining, start with the overall concept and then move to the details.
  • The information on the slide should add value to your presentation or summarize it – it is not meant to be your presentation.
  • Ensure that any charts, graphs or tables you include are very simple and easy to read. Use them sparingly.
  • Use images (clip art and photos) sparingly and make sure the image means something and isn't just there to fill up space.
  • Use pleasant color schemes, high contrast, simple fonts, and bold and italic to add meaning to words.
  • Don't use fly-ins, fade-ins or outs or other animations unless absolutely necessary to really emphasize a point. How many times have you been put into a hypnotic state watching words or lines fly into a presentation?

Delivery Style

The way you deliver the content is often what makes or breaks a presentation. Here are some pointers to remember:

  • Use gestures for meaning, not for comfort. Try not to talk with your hands or move about carelessly. Everything you do should have purpose i.e. gesture to the visual aid to draw the audience's attention.
  • Pause for effect after main points or after you present a visual aid.
  • Step out from behind the podium and connect with your audience – make sure you have a remote control device to change slides or cue other types of visuals.
  • Talk loudly enough for people at the back to hear, or use a microphone.
  • Make eye contact and hold it for three to five seconds. Any less and it looks like you are merely scanning the crowd.
  • Be passionate – show your audience that you care about what you are saying.
  • Consider putting up a blank or low-content screen between slides – this puts the attention where it should be: on you!
  • Change your pace and style from time to time.
  • Be natural – don't try to be a comedian if you're not.
  • Finish early rather than late.

When you present with confidence and authority, your audience will pay attention and react to you as someone who is worth listening to. Fake it if you need to, by turning your nervousness into creative and enthusiastic energy.

4. Control the Environment

You won't ever eliminate all sources of problems, but through diligent planning and preparation, you can mitigate your risks.

  • Practice, practice, practice: The ultimate goal is to deliver your presentation note-free. Short of that, you want to be sure you are comfortable with the material and that nothing comes as a surprise. Consider practicing in front of a video camera and reviewing your delivery. Don't take short-cuts here because it shows! The point is for the presentation to look effortless – when you struggle, the audience focuses on you, and not on what you are saying.
  • Keep the lights on: when you darken the room, the screen stands out, not you. And it also encourages sleep, which you want to avoid at all costs!
  • Always have back-ups and a backup plan. What if you forget your material? What will you do if the CD won't load? What if the equipment doesn't arrive on time? Plan for as many contingencies as possible.
  • Dress appropriately for the situation – find out in advance what the dress code will be.
  • Have a policy for answering questions – let your audience know when they can ask questions so you aren't inappropriately interrupted.
  • Finish on time, every time. Last impressions are just as important as first ones.

Presenting is not a natural activity and to do it well requires careful thought and lots of practice.

You can choose to be average, or even below average, by simply emulating what most other presenters do. Or, you can take your presentations to the next level and leave your audiences with a powerful message that they remember, while keeping them interested and connected from start to finish.

To do this you need to pay strict attention to your audience analysis, content preparation, delivery style, and the external environment. When you control these for optimum audience relevance, interest, and engagement you are ready to deliver a great presentation.

The final element you must add is lots and lots of practice. Make your next presentation great by planning and preparing well in advance and making it look like it does come naturally to you.

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7.2 Methods of Presentation Delivery

Jordan Smith; Melissa Ashman; eCampusOntario; Brian Dunphy; Andrew Stracuzzi; and Linda Macdonald

The Importance of Delivery

Photo of a young woman delivering a presentation

Delivery is what you are probably most concerned about when it comes to giving presentations. This section is designed to help you give the best delivery possible and eliminate some of the nervousness you might be feeling. To do that, you should first dismiss the myth that presenting is just reading and talking at the same time. Presentations have more formality than talking. During a presentation, such as an oral report, you should project professionalism. This means meeting the expectations of your situation and audience. Start by being well groomed and wearing clean, appropriate clothes for the situation. Professionalism in speaking also means being prepared to use language correctly and appropriately for the audience and the topic, making eye contact with your audience, projecting confidence, and knowing your topic very well.

Methods of Presentation Delivery

There are four methods of delivery that can help you balance between too much and too little formality and memorization when giving a presentation.

Impromptu Speaking

Impromptu speaking is the presentation of a short message without advance preparation. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Jocelyn, and I’m an account manager.” Another example of impromptu presenting occurs when you answer a question such as, “What did you think of the report?” Your response has not been pre-planned, and you are constructing your arguments and points as you speak.

The advantage of this kind of speaking is that it is spontaneous and responsive in a group context. The disadvantage is that the speaker is given little or no time to think of the central theme of their message. As a result, the message may be disorganized and difficult for listeners to follow.

This step-by-step guide may be useful if you are called upon to give an impromptu presentation in public:

  • Take a moment to collect your thoughts and plan the main point you want to make. You might write a few keywords on a notepad if you have one near.
  • Thank the person for inviting you to speak. Avoid making comments about being unprepared, called upon at the last moment, on the spot, or feeling uneasy.
  • Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
  • If you can use a structure, using numbers if possible: “Two main reasons . . .” or “Three parts of our plan. . .” or “Two side effects of this drug. . .” Timeline structures are also effective, such as “past, present, and future” or “East Coast, Midwest, and West Coast”.
  • Thank the person again for the opportunity to speak.
  • Stop talking (it is easy to “ramble on” when you do not have something prepared). If in front of an audience, do not keep talking as you move back to your seat.

Impromptu presentations are generally most successful when they are brief and focus on a single point.

For additional advice on impromptu speaking, watch the following 4-minute video from Toastmasters: Impromptu Speaking :

(Direct link to Toastmasters Impromptu Speaking )

Manuscript Presentations

Manuscript presentations  are the word-for-word iteration of a written message . The advantage of reading from a manuscript is the exact repetition of original words. In some circumstances, this exact wording can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact. Acceptable uses of a manuscript include

  • Highly formal occasions (e.g. a commencement speech)
  • Particularly emotional speeches (e.g. a wedding speech, a eulogy)
  • Situations in which word-for-word reading is required (e.g. a speech written by someone else; a corporate statement; a political speech)
  • Within a larger speech, the reading of a passage from another work (e.g. a poem; a book excerpt).

Manuscript presentations, however, have a significant disadvantage: Your connection with the audience may be affected. Eye contact, so important for establishing credibility and relationship, may be limited by reading, your use of gestures will be limited if you are holding a manuscript, and a handheld manuscript itself might appear as a barrier between you and the audience. In addition, it is difficult to change language or content in response to unpredictable audience reactions. Reading a manuscript is not as easy as one might think. Keeping your place in a manuscript is difficult and most of us will sound monotone.

  • Write the speech in a conversational style, and
  • Practice your speech so that it flows naturally.

Preparation will make the presentation more engaging and enhance your credibility:

  • Select and edit material so that it fits within your time limit;
  • Select material that will be meaningful for your particular audience;
  • Know the material well so that you can look up at your audience and back at the manuscript without losing your place; and
  • Identify keywords for emphasis.

An essential part of preparation is preparing your manuscript. The following suggestions are adapted from the University of Hawai’i Maui Community College Speech Department:

  • Use a full 8.5 x 11inch sheet of paper, not notecards.
  • Use only one side of the page.
  • Include page numbers.
  • Use double or triple line spacing.
  • Use a minimum of 16 pt. font size.
  • Avoid overly long or complex sentences.
  • Use bold or highlight the first word of each sentence, as illustrated by the University of Hawai’i.

Example of words bolded at the beginning of a sentence for ease of reading a manuscript..

  • Add notations—“slow down,” “pause,” “look up,” underline keywords, etc. as reminders about delivery.
  • Highlight words that should be emphasized.
  • Add notes about pronunciation.
  • Include notations about time, indicating where you should be at each minute marker.

To deliver the speech effectively, make sure you are comfortable with the manuscript delivery style. To engage your audience,

  • Practice your presentation.
  • Try to avoid reading in a monotone. Just as contrast is important for document design, contrast is important in speaking. Vary your volume, pace, tone, and gestures.
  • Make sure that you can be clearly understood. Speak loud enough that the back of the room can hear you, pronounce each word clearly, and try not to read too fast.
  • Maintain good eye contact with your audience. Look down to read and up to speak.
  • Match gestures to the content of the speech, and avoid distracting hand or foot movements.
  • If there is no podium, hold the manuscript at waist height.

Memorized Speaking

Memorized speakin g is the recitation of a written message that the speaker has committed to memory. Actors , of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker does not want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. However, there are some real and potential costs.

First, unless you also plan and memorize every vocal cue (the subtle but meaningful variations in speech delivery, which can include the use of pitch, tone, volume, and pace), gesture, and facial expression, your presentation will be flat and uninteresting, and even the most fascinating topic will suffer and you will not effectively engage your audience. (Manuscript speaking often suffers the same fate.) Second, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going. Memorizing a presentation takes a great deal of time and effort to achieve a natural flow and conversational tone.

Extemporaneous Presentations

The extemporaneous speaking style benefits from the flexibility and naturalness that comes with impromptu speaking as well as the benefits of well-developed content and organization that comes with manuscript or memorized speaking. This presentation delivery style maximizes all of the benefits of the various presentation styles while minimizing their challenges.

Extemporaneous presentations are carefully planned and rehearsed presentations, delivered in a conversational manner using brief notes or a slide deck . By using notes rather than a full manuscript, the extemporaneous presenter can establish and maintain eye contact with the audience and assess how well they are understanding the presentation as it progresses.

To avoid over-reliance on notes or slides, you should have a strong command of your subject matter.  Then select an organizational pattern that works well for your topic. Your notes or slide deck should reflect this organizational pattern. In preparation, create an outline of your speech.

Watch some of the following 10-minute videos of a champion speaker presenting an extemporaneous speech at the 2017 International Extemporaneous Speaking National Champion. :

(Direct link to 2017 International Extemporaneous Speaking National Champion video)

Presenting extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible since you know the speech well  enough that you do not need to read it. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and non-verbally. It also allows flexibility; you are working from the strong foundation of an outline, but if you need to delete, add, or rephrase something at the last minute or to adapt to your audience, you can do so.

Adequate preparation cannot be achieved the day before you are scheduled to present, so be aware that if you want to present a credibly delivered speech, you will need to practice many times. Extemporaneous presenting is the style used in the great majority of business presentation situations.

7.2 Methods of Presentation Delivery Copyright © 2022 by Jordan Smith; Melissa Ashman; eCampusOntario; Brian Dunphy; Andrew Stracuzzi; and Linda Macdonald is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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presentation delivery styles

Delivering Your Presentation

Read this chapter on how to deliver your presentation. It presents strategies for presenting more persuasively so you have an impact on your audience.

Methods of Delivery

There are four primary methods  or styles of presenting a speech: manuscript, memorized, extemporaneous, and impromptu. Each has a variety of uses in various forums of communication.

1. Manuscript Style

Photo of a speaker in front of a presentation screen.

The word manuscript is the clue to the style. The speech is written, and the speaker reads it word for word to the audience. Originally, it was done from the hand-written paper manuscript. Today the manuscript style is common, but the paper is gone. Who reads the speech to the audience? Answer: Newscasters and television personalities. In the old days, the manuscript was hand-lettered on cue cards, which were held next to the camera lens. The paper scrolls, like printed piano rolls, were used, especially in Soap Operas. Today, a special teleprompter (working like a periscope) is attached to the camera so the newscaster looks at the lens while reading.

Why is the manuscript important and in use? Precision. In the news-reporting industry, every fraction of q second counts because broadcast time is costly. Also, the facts and names must be exact and accurate, so there is no room for error. Errors in reporting decrease the credibility of the news organization and the newscaster.

The most regular use of the teleprompter for manuscript delivery is by the U.S. President. The teleprompter, used by every President since Reagan, is called a "Presidential Teleprompter." It is made of two pieces of glass, each flanking the podium. They reflect the text from a monitor on the floor like a periscope. The glass on both sides has the same text, and the speaker looks alternately from one glass to another as though looking at the audience through the glass. The audience cannot see the projected text.

The speeches a President gives will often reflect national policy, define international relationships, and the press will scrutinize every syllable. It has to be more than brilliantly accurate; it has to be impeccably phased. Professional writers and policy experts compose the speech, and the President delivers it as though he not only wrote it but made it up on the spot. That is the skill of a good politician, actor, or speaker. Those not skilled in using a teleprompter or manuscript will sound stilted and boring.

Try This! Manuscript Delivery

Watch the local or national 6 p.m., 11 p.m., and 6 a.m. newscasts on the same T.V. station. Make notes on which news items repeat and how closely, or precisely, the phrasing is, even if different personalities are presenting the same item.

2. Memorized Style

The memorized speaking style  is when the manuscript is committed to memory and recited to the audience verbatim (word for word). In the days when elocution was taught, this was a typical approach. A speech was a recitation. The Optimists Club (a national organization) used to have an "Oratory" contest for high school students. Contestants wrote essays on a given theme to create a speech at a specific length (e.g., three minutes).

The essay was memorized, and the delivery was judged by 1. the quality of the writing, 2. the accuracy with which it was recited, and 3. the precise length of time. These contests seem archaic by today's more casual and somewhat less formal standards.

Where is a memorized delivery style still common? Due to copyright laws and licensing contract agreements (other than scripts in the public domain), actors on stage must memorize the script of the play and perform it verbatim exactly as written. It is typical for speakers on high school and university speech and debate teams to memorize their competitive speeches.

Corporate conventions often use large LCD monitors on the front of the stage as teleprompters. This allows the speaker to move more freely across the stage while sticking to his or her script. Some monologists (such as the stand-up comics mentioned at the start of the chapter) also use a memorized delivery style. In all cases, they create the impression that the speech is spontaneous. You might consider using the memorized delivery style if your speech is relatively short or you know you will have to deliver your speech repeatedly, such as a tour operator would.

3. Impromptu Style

Theoretically, an "impromptu" speech is "made up on the spot." It is unprepared and unrehearsed. Often ceremonial toasts, grace before meals, an acknowledgment, an introduction, offering thanks, and so on fall into this category. While there are some occasions when a speech in those categories is prepared (prepare your acceptance for the Academy Award BEFORE you are called!), there are many occasions when there is little or no opportunity to prepare.

Impromptu speeches are generally short and are often given with little or no notice. Notes are rare, and the speaker generally looks directly at the audience. It would be presumptuous and arrogant to declare rules for Impromptu Speaking. It is fair to explain that "impromptu" describes a range from absolutely no preparation to a modest amount of preparation (mostly thought). It rarely incorporates research or the formalities of outlines and citations that more formal speeches would include.

Be still when you have nothing to say; when genuine passion moves you, say what you have got to say, and say it hot.  — D. H. Lawrence

An indelibly memorable example occurred when my siblings threw a surprise 10th-anniversary party for my Mom (Margaret) and our stepdad (Lidio). It was the third marriage for both of them, and they were in their 60s. As soon as the yells of "surprise" subsided, Lidio picked up his wine glass and proposed a toast:

Photo of two clinking wine glasses

"I can't believe this surprise! I don't know what to say… um, Dino [his brother], when was that Yankee game Dad took us to when we were kids? It was 4th of July, wasn't it? 1939? It was like yesterday; today reminds me of when Lou Gehrig came out to the mound. He was slow, but we were all cheering the ‘Pride of the Yankees.' He wasn't playing anymore, he was too sick, but he looked around the crowd and said, ‘I'm the luckiest man alive.' That's how I feel with you all here today; to celebrate our 10th anniversary. I'm here with you and Margaret, the luckiest man alive."

The speech was short, emotionally charged, wonderfully articulate, and unprepared. The speech had one central emotionally charged message, simple in words and phrasing but complex, bringing an image of great sentimentality to the occasion. He could react to the moment and speak "from the heart."

In contrast, legendary magician Harry Houdini was often asked to perform for the amusement of his fellow passengers when sailing to Europe. I always associate impromptu with the stories of Houdini's shipboard conjuring. Nothing was further from impromptu. The skill of the great magician was in making his illusions seem spontaneous with what appeared to be ordinary items that "happened" to be on hand. Houdini spent endless hours planning and rehearsing. The true illusion was that they "appeared" to be impromptu.

Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.  — Jim Rohn

4. Extemporaneous Style

Sandwiched between the memorized and impromptu delivery styles, you find the extemporaneous speech style. In this style, the speech is not entirely written out. It is usually delivered with keynotes for reference. Most public speaking courses and books describe extemporaneous speeches as carefully prepared and rehearsed but delivered using notes of keywords and phrases to support the speaker.

Phrasing is pre-rehearsed, words are pre-chosen, and the organization is fluid and well-constructed. There should be no fumbling for words, no rambling, and the length of time should be carefully monitored. The style does offer the speaker flexibility to include references to the immediate surroundings, previous speeches, news of the day, and so on.

The trouble with talking too fast is you may say something you have not thought of yet.  — Ann Landers

Photo of a woman reading from notes at a dinner table.

How you develop the notes and what they look like are up to the individual, but a natural extemporaneous delivery is difficult if you rely on a manuscript. Under no circumstances should the speaker be spending more than 20 percent of the speaking time looking at the notes. It would be ideal to practice so you only glance at your notes approximately 5 percent of the speech time.

Those who have limited experience in formal speaking find it helpful to write out the speech as though it were an essay, then read it, edit it, then create speaking notes from the text. This helps with editing and thinking through the phrases. This public speaking process was taught decades ago to my contemporaries and me and has fallen out of fashion. But it is a valuable way of thoroughly thinking through the speech. If this procedure is used, it is advisable to rehearse the speech with notes without the essay before delivering the speech. But be warned: having the fully written essay at the podium might detract from the delivery.

The extemporaneous style is the method most often recommended (and often required) in today's public speaking courses and is generally the best method in other settings as well. While it is not the only method of delivering a speech, it is the most useful for presentations in other courses, in the corporate world and in pursuing future careers.

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14.1 Four Methods of Delivery

Learning objectives.

  • Differentiate among the four methods of speech delivery.
  • Understand when to use each of the four methods of speech delivery.

Lt. Governor Anthony Brown bring greetings to the 13th Annual House of Ruth Spring Luncheon. by Brian K. Slack at Baltimore, MD

Maryland GovPics – House of Ruth Luncheon – CC BY 2.0.

The easiest approach to speech delivery is not always the best. Substantial work goes into the careful preparation of an interesting and ethical message, so it is understandable that students may have the impulse to avoid “messing it up” by simply reading it word for word. But students who do this miss out on one of the major reasons for studying public speaking: to learn ways to “connect” with one’s audience and to increase one’s confidence in doing so. You already know how to read, and you already know how to talk. But public speaking is neither reading nor talking.

Speaking in public has more formality than talking. During a speech, you should present yourself professionally. This doesn’t mean you must wear a suit or “dress up” (unless your instructor asks you to), but it does mean making yourself presentable by being well groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well.

While speaking has more formality than talking, it has less formality than reading. Speaking allows for meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is a more or less exact replication of words on paper without the use of any nonverbal interpretation. Speaking, as you will realize if you think about excellent speakers you have seen and heard, provides a more animated message.

The next sections introduce four methods of delivery that can help you balance between too much and too little formality when giving a public speech.

Impromptu Speaking

Impromptu speaking is the presentation of a short message without advance preparation. Impromptu speeches often occur when someone is asked to “say a few words” or give a toast on a special occasion. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m a volunteer with the Homes for the Brave program.” Another example of impromptu speaking occurs when you answer a question such as, “What did you think of the documentary?”

The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate the central theme of his or her message. As a result, the message may be disorganized and difficult for listeners to follow.

Here is a step-by-step guide that may be useful if you are called upon to give an impromptu speech in public.

  • Take a moment to collect your thoughts and plan the main point you want to make.
  • Thank the person for inviting you to speak.
  • Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
  • Thank the person again for the opportunity to speak.
  • Stop talking.

As you can see, impromptu speeches are generally most successful when they are brief and focus on a single point.

Extemporaneous Speaking

Extemporaneous speaking is the presentation of a carefully planned and rehearsed speech, spoken in a conversational manner using brief notes. By using notes rather than a full manuscript, the extemporaneous speaker can establish and maintain eye contact with the audience and assess how well they are understanding the speech as it progresses. The opportunity to assess is also an opportunity to restate more clearly any idea or concept that the audience seems to have trouble grasping.

For instance, suppose you are speaking about workplace safety and you use the term “sleep deprivation.” If you notice your audience’s eyes glazing over, this might not be a result of their own sleep deprivation, but rather an indication of their uncertainty about what you mean. If this happens, you can add a short explanation; for example, “sleep deprivation is sleep loss serious enough to threaten one’s cognition, hand-to-eye coordination, judgment, and emotional health.” You might also (or instead) provide a concrete example to illustrate the idea. Then you can resume your message, having clarified an important concept.

Speaking extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and nonverbally. The disadvantage of extemporaneous speaking is that it requires a great deal of preparation for both the verbal and the nonverbal components of the speech. Adequate preparation cannot be achieved the day before you’re scheduled to speak.

Because extemporaneous speaking is the style used in the great majority of public speaking situations, most of the information in this chapter is targeted to this kind of speaking.

Speaking from a Manuscript

Manuscript speaking is the word-for-word iteration of a written message. In a manuscript speech, the speaker maintains his or her attention on the printed page except when using visual aids.

The advantage to reading from a manuscript is the exact repetition of original words. As we mentioned at the beginning of this chapter, in some circumstances this can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact. In reading one word at a time, in order, the only errors would typically be mispronunciation of a word or stumbling over complex sentence structure.

However, there are costs involved in manuscript speaking. First, it’s typically an uninteresting way to present. Unless the speaker has rehearsed the reading as a complete performance animated with vocal expression and gestures (as poets do in a poetry slam and actors do in a reader’s theater), the presentation tends to be dull. Keeping one’s eyes glued to the script precludes eye contact with the audience. For this kind of “straight” manuscript speech to hold audience attention, the audience must be already interested in the message before the delivery begins.

It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, such as a TelePrompTer, especially when appearing on television, where eye contact with the camera is crucial. With practice, a speaker can achieve a conversational tone and give the impression of speaking extemporaneously while using an autocue device. However, success in this medium depends on two factors: (1) the speaker is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and (2) the speech is written in a style that sounds conversational.

Speaking from Memory

Memorized speaking is the rote recitation of a written message that the speaker has committed to memory. Actors, of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. However, there are some real and potential costs. First, unless you also plan and memorize every vocal cue (the subtle but meaningful variations in speech delivery, which can include the use of pitch, tone, volume, and pace), gesture, and facial expression, your presentation will be flat and uninteresting, and even the most fascinating topic will suffer. You might end up speaking in a monotone or a sing-song repetitive delivery pattern. You might also present your speech in a rapid “machine-gun” style that fails to emphasize the most important points. Second, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going.

Key Takeaways

  • There are four main kinds of speech delivery: impromptu, extemporaneous, manuscript, and memorized.
  • Impromptu speaking involves delivering a message on the spur of the moment, as when someone is asked to “say a few words.”
  • Extemporaneous speaking consists of delivering a speech in a conversational fashion using notes. This is the style most speeches call for.
  • Manuscript speaking consists of reading a fully scripted speech. It is useful when a message needs to be delivered in precise words.
  • Memorized speaking consists of reciting a scripted speech from memory. Memorization allows the speaker to be free of notes.
  • Find a short newspaper story. Read it out loud to a classroom partner. Then, using only one notecard, tell the classroom partner in your own words what the story said. Listen to your partner’s observations about the differences in your delivery.
  • In a group of four or five students, ask each student to give a one-minute impromptu speech answering the question, “What is the most important personal quality for academic success?”
  • Watch the evening news. Observe the differences between news anchors using a TelePrompTer and interviewees who are using no notes of any kind. What differences do you observe?

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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5 Effective PowerPoint Delivery Methods for Presentations

September 16, 2015 / Blog, PowerPoint, Rick Enrico Blog experts, investor presentation, PowerPoint Experts, powerpoint presentation design, PowerPoint presentation design experts, ppt designs, presentation design, presentation style, Rick Enrico, SlideGenius

presentation delivery styles

Most presenters barely notice what particular presentation technique they’re using whenever they take the stage. This is because they’re not fully aware of how it could influence both their performance and their audience. When you prepare your pitch, decide whether you want to use a fast-paced approach or spend more time discussing your main points.

This provides a guide for organizing your ideas and translating them to your slides. While there are many presentation styles which work best for different speakers, there are also PowerPoint delivery methods that they can use to optimize their slides. Here, we’ll define some techniques introduced and practiced by popular presenters:

The Takahashi Method

Named after Masoyoshi Takahashi, this approach relies heavily on keywords with one main point placed per slide. Instead of using images, bullet points, or other visual elements , words are used as visuals.

This method requires many slides (depending on your content) since each one only has a few words displayed. Applying this method encourages your audience to pay more attention to you as the speaker, since you are the one explaining what’s projected on-screen.

presentation delivery styles

The Kawasaki Method

Named after Guy Kawasaki, and also known as the “10-20-30” method (10 slides, 20 minutes, 30 font size). This approach is commonly used for investor presentations where a short yet impactful approach is needed to stand out among the competition.

This allows you to give brief but understandable messages within a limited time.

The Lessig Method

Used by Lawrence Lessig, this style has a limited use of images, relying more on words, similar to Takahashi’s style. Concise words or statements are used and slides are changed around, depending on the words the presenter delivers.

This focuses more on telling a story and injects a more synchronized approach, generating interest and allowing audiences to be more attentive.

presentation delivery styles

The Godin Method

Seth Godin’s technique is a combination of texts and images, where the speaker uses striking photos to let the pictures speak for themselves. This lets him explain what he’s trying to point out and reiterate his main ideas through images.

This approach differs from Takahashi and Lessig’s, since they’re more focused on conveying their message primarily with text. The advantage? Using this appeals to the audience’s passions and establishes an emotional connection with them.

The Steve Jobs Method

Steve Jobs’ style concentrates on large images and texts, focusing on one statement per slide and combining it with visual elements. This gives the presenter the chance to offer demonstrations and allow a more interactive way of communicating his ideas.

This method enables your performance to be more interesting and powerful, allowing the audience to get the message easily for maximum impact.

In Conclusion

Let your objectives dictate your manner of presenting. Situations requiring brevity and conciseness might require the Kawasaki Method. The Takahashi and Lessig methods favor a confident presenting style to better focus attention on the speaker. The Godin and Jobs methods use strong images that create strong emotional connections.

The key is to understand and identify your objective as a presenter. Once you know this, you can then decide on what presentation style to use. Choose which one of the delivery methods suits you the most. Let SlideGenius experts help you out!

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How to Deliver Effective Presentations

Last Updated: October 5, 2023 Fact Checked

This article was co-authored by Maureen Taylor . Maureen Taylor is the CEO and Founder of SNP Communications, a leadership communications company based in the San Francisco Bay Area. She has been helping leaders, founders, and innovators in all sectors hone their messaging and delivery for almost 30 years, and has worked with leaders and teams at Google, Facebook, Airbnb, SAP, Salesforce, and Spotify. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 579,842 times.

Delivering presentations is an everyday art form that anyone can master. To capture your audience's attention, present your information with ease and confidence. Act as if you are in a conversation with your audience, and they will pay attention to you. To get this level of fluency, write an engaging narrative, use more visuals than text in your slides, and practice, practice, practice.

Rehearsing Your Presentation

Step 1 Give it the

  • Deliver your summary to them in friendly, direct language, as if you were telling the story to a friend in a bar.
  • In fact, you can tell the story to a friend in a bar. However, telling a colleague over coffee can work just as well.
  • Get them to tell you what their takeaway was. If they can summarize your message accurately, that's a good sign.

Step 2 Practice your speech in front of a colleague while you're still developing it.

  • Ask them to be your coach.
  • Give them your presentation once or twice and let them ask you questions and give feedback.
  • Ask them to point out moments that are dull or confusing.

Step 3 Prepare for nerves

  • Write down what you're afraid of. What exactly worries you when you give a speech? Looking foolish? Being asked a hard question? Write down your exact fears, and then consider them each individually.
  • Think about what you will do in each situation. For instance, if your fear is, "I'll forget what I'm saying," you can prepare a plan like, "If I forget what I'm saying, I'll pause, scan my notes, and find the next important point I need to make."
  • Catch your negative thoughts, and calm them. If you think, "I'm going to get nervous and sweaty," replace it with, "I have important information to deliver and everyone is going to pay attention to that."

Step 4 Time yourself carefully.

  • Give yourself extra time if you plan to take questions, or if you anticipate lots of digressions.

Step 5 Practice repeatedly.

  • This doesn't mean sticking to a strict script every time. Instead, when you rehearse, improvise freely. Deliver your main points, but include quips and anecdotes that occur to you as you go. You'll remember the best ones when you actually deliver the presentation.

Delivering Your Presentation with Confidence

Step 1 Fake confidence.

  • Remind yourself that your audience likely can't see your nerves.
  • Take a deep breath and exhale before you go on stage.

Step 2 Show your emotion.

  • If there are too many people to really see faces, just look boldly into the crowd.

Step 4 Mind your body...

  • Move your hands as you speak. Don't wave them, as this will make you look nervous. Instead, try calmly gesturing with your palm out when you make a point. If you describe a shape, draw it in the air with your hands.

Crafting a Compelling Presentation

Step 1 Think of your presentation as a story.

  • Have a clear through line that runs through all parts of your presentation, leading to your main point.
  • Include stories that put your listeners into a situation. Get their energy with tactile details (sound, sight, smell, taste, touch) and descriptions of an emotional state.
  • Include moments of reflection in which you share how you felt or feel.

Step 2 Make your slides as visual as possible.

  • As always with humor in a work setting, remember that humor varies widely between cultures. Avoid making any jokes that make fun of anybody's sex, gender, race, class, or ability. Remember to "punch up"—if your jokes take someone on, take on someone with more power than you, rather than less.
  • If you get nervous, try starting your presentation with a simple joke or a funny story. It will put you and your audience at ease.

Step 5 Find ways to make your presentation interactive.

  • Ask the crowd to consider something or imagine something, and hold a moment of quiet while they do.
  • Interactive moments make great pivots from one section of your talk to another.

Step 6 Consider your audience.

  • Will these be experts, or newcomers to your ideas? If they're experts, you'll need to present them with specific, technical, and new ideas. If they're newcomers, plan to introduce them more generally to your topic, and avoid technical terms.
  • Will audience members be on your side from the start, or will they need persuading?
  • Will you have a large, faceless crowd, or a small group? If you're working with a small group, you can include them in parts of your presentation through questions, personal digressions, and conversations.

How Should You End a Presentation?

Expert Q&A

Maureen Taylor

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What Are Some Interesting Topics to Discuss in a Group

  • ↑ http://firstround.com/review/This-Advice-From-IDEOs-Nicole-Kahn-Will-Transform-the-Way-You-Give-Presentations/
  • ↑ https://www.student.unsw.edu.au/rehearse-your-presentation
  • ↑ https://www.comm.pitt.edu/speech-anxiety
  • ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-anxiety
  • ↑ https://www.student.unsw.edu.au/speaking-audience
  • ↑ https://www.toastmasters.org/resources/public-speaking-tips/gestures-and-body-language

About This Article

Maureen Taylor

If you're worried about delivering an effective presentation, go over your notes again and make sure your presentation is telling a story with a distinct beginning, middle, and end. This type of structure will make it easier for people to follow along, and when you finish your presentation, they'll be more likely to remember what it was about! If you're still unsure, try practicing in front of other people before the big day. By rehearsing your presentation in advance, you'll not only feel more comfortable when you present it in front of an audience, but you can also get helpful feedback from your peers to make your presentation even better. Alternatively, if you're feeling a little nervous, identify what exactly you're afraid of happening during your presentation, and then come up with a plan for each scenario so you're less stressed about it. For example, if you're worried about forgetting what to say next, you could make a list of all the important points you need to make and have it with you during your presentation. For tips from our Communications co-author, like how to appear confident during a presentation, keep reading! Did this summary help you? Yes No

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Presentation Styles

Presentation styles and how they differ from presentation types – identify your strengths as a presenter to impress your audience.

Presentation Styles

Are We Talking about Presentation Types?

when you say Presentation Styles, are you talking about Presentation Types? Actually, no. Often, many people confuse “ presentation styles ” and “ presentation types .” Presentation Styles are the public speaking techniques that an individual uses when he or she delivers a speech. Most presenters will develop a style that works for that presenter and stick to it. A presentation type is the purpose of the talk. For instance, some presentations are designed to inform the audience about new material. Others are designed to persuade. Still others are created to entertain. You will often see presentation types labeled in a public speaking class with names like, “Presentation to Inform” or “Persuasive Speech”. So, the type is outcome or purpose of the speech. The Style is the way that the speaker delivers the material. Two different speaker will often be able to deliver the same, exact type of speech with two separate and distinctive styles.

How Do I know My Particular Presentations Style?

When I first began training to be a professional speaker, I decided to join a Toastmaster Club to get more practice. I went to this club for the better part of a year, before I quit in frustration. Since I already had quite a bit of presentation training by that point, I already had a good idea of many of my strengths and weakness as a presenter. The first time that I gave a formal speech in the club, I got good positive feedback. I felt pretty good about myself. However, as I began progressing through the prepared speeches, some of the feedback began to get a little odd. I just assumed that this was because the Grammarian changed each week, and some were better than others at coaching. I didn’t realize until much later what my real resistance was, though.

It turns out that each of these coaches were providing me feedback based on what worked for THEM when they presented. Since each of these people had a different style than mine, some of the feedback was accurate, but a lot of the feedback really fell flat. I noticed the same thing as I took more and more presentation classes. Many of the instructors in these classes were just trying to get their students to do exactly what they did. In fact, if you ask most people who go through a presentation skills class, they will say, “It didn’t really work for me.”

Oddly enough, after I had been a speaking coach for a couple of years, one of my students invited me to his Toastmaster Club. It was a totally different experience. The presenters there were just like me. They had a blunt and frank delivery mixed with humor. I felt right at home. They were using my style.

By the way, I’m not telling you to keep interviewing coaches or keep visiting different clubs until you find a style that suits you. Just the opposite actually. If you do this, you will likely stunt your growth as a presenter. In retrospect, even though I was more uncomfortable at the first club, I would have grown more there if I had stuck with it.

The Solution was Discovered by Hippocrates about 2300 Years Ago.

Hippocrates Four Temperaments

When I first began training instructors to teach public speaking classes, I realized that I needed a way for these less experienced coaches to identify true strengths and weaknesses of each presenter that they were coaching. Early on, I bought some of these personality temperament tests and had class members complete them. For the most part, that worked pretty well. However, from time to time, the tests would be unbelievably inaccurate. It was odd. Sometimes they work. Sometimes they didn’t. So, I spent months researching, and I eventually traced the theory back to the source. I just read what Hippocrates wrote. When I did, it was SO SIMPLE! Anyone could understand it. Anyone could use it. So, I made it a part of the Fearless Presentations ® class .

This simple understanding is one of the things that makes the Fearless Presentations ® coaches so much better than other speaking coaches.

The Answers to Two Simple Questions will Determine Your Presentation Styles

Presentation Styles Based on Personality Temperament

  • Are your INDIRECT or DIRECT?

Indirect people tend to be more cautious. They would rather do things right the first time than redo the action. Direct people tend to be faster to take action. They want to capitalize on opportunities. They realize that they may make a mistake but see mistakes as part of the learning process. Indirect people are often described as being thorough or detailed. Direct people are often described as being energetic.

  • Are you EMOTIONAL (People Oriented) or LOGICAL?

Don’t let the word Emotional confuse you. By emotional, we just mean more people oriented. They are more in tune with other people and sensitive to the wants and needs of others. Logical people tend to be more “nuts and bolts” or “black and white” kind of people. They look at data to make decisions. These presenters want facts and proof.

So, the Direct/Logical presentation will deliver just enough facts to prove his or her point, and then move on. They are concise and decisive. The Indirect/Logical is thorough and analytical. For them, a few facts are good and too many facts is just enough. The Direct/Emotional presenter wants things to be upbeat and entertaining. For them, the fewer facts, the better. The Indirect/Emotional presenter will want to please the audience with a few details. They are often the most in-tune with what the audience wants but tend to be more nervous about their performance.

The Four Main Presentation Styles

In this article, I’m just going to give a summary of the four different presentation styles. However, each summary will have a link to more details about each group can maximize strengths and minimize weaknesses. So, once you know your style, click the appropriate link to find out more details about how to become a better speaker.

The Authoritative Style (Direct/Logical)

Authoritative Presentation Style

The Energetic Style (Direct/Emotional)

Energetic Presentation Style

The Analytical Style (Indirect/Logical)

Analytical Presentation Style

The Empathetic Style (Indirect/Emotional)

Empathetic Presentation Style

Maximizing Your Strengths While Minimizing Weaknesses.

No single presentation style is going to be perfect for every presentation. However, some presentation styles fit better for some presentations. For instance, an Empathetic Style presenter will do much better delivering a Eulogy than an Authoritative Style. The Energetic presenter will often give a better motivational keynote than the Analytical Style presenter. With all that being said, though, just because your delivery is of a certain style, doesn’t mean that you can’t be a fantastic presenter when you deliver different TYPES of presentations.

The key to making a great impression on your audience is to maximize your natural strengths and minimize your natural weaknesses . An easy way to do this is to look at the strengths of other presentation styles and adopt some of those things to include in your own style. For instance, if you are an Analytical or Empathetic speaker, purposefully speak a little faster to add some energy into your delivery. If you are an Authoritative or Energetic Style of presenter, spend more time researching or preparing your speech. (Don’t just fly by the seat of your pants like you normally do.) If you are an Authoritative or Analytical presenter, interact with your audience a little more. Make your presentations a two-way conversation versus a one-way.

That is one of the main reasons why the Fearless Presentations ® class is so successful. Our instructors aren’t going to try to force each class member into a presenter mold based on their own strengths. The instructor, instead, will identify those natural strengths that each presenter has. Then, the instructor will help nurture those strengths. Finally, the coach will add in a few strengths from other presentation styles so that the speaker is more relatable. This process works 100% of the time.

To look for a Fearless Presentations ® class in your area , click here.

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How to Make a “Good” Presentation “Great”

  • Guy Kawasaki

presentation delivery styles

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

  • Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
  • Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
  • Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
  • Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

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  • Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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12.2 Methods of Presentation Delivery

The importance of delivery.

photo of a young woman delivering a presentation

Delivery is an important component to giving presentations. This chapter is designed to help you give the best delivery possible and to approach the task in a relaxed and confident way. To do that, you should first dismiss the myth that public speaking is just reading and talking at the same time. Speaking in public has more formality than talking. During a speech, you should present yourself professionally. This doesn’t necessarily mean you must wear a suit or “dress up”, but it does mean making yourself presentable by being well groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well.

While speaking has more formality than talking, it has less formality than reading. Speaking allows for flexibility, meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is a more or less exact replication of words on paper without the use of any non-verbal interpretation. Speaking, as you will realize if you think about excellent speakers you have seen and heard, provides a more animated message.

There are four methods of delivery that can help you balance between too much and too little formality when giving a presentation:

12.2.1: Impromptu Speaking

  • 12.2.2 Manuscript Presentation s

12.2.3 Extemporaneous Presentations

12.2.4 memorized speaking.

Impromptu speaking is the presentation of a short message without advance preparation. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m an account manager.” Another example of impromptu presenting occurs when you answer a question such as, “What did you think of the report?” Your response has not been preplanned, and you are constructing your arguments and points as you speak. Even worse, you might find yourself going into a meeting and your boss says, “I want you to talk about the last stage of the project. . . “ and you had no warning.

The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate the central theme of his or her message. As a result, the message may be disorganized and difficult for listeners to follow.

Here is a step-by-step guide that may be useful if you are called upon to give an impromptu presentation in public:

  • Take a moment to collect your thoughts and plan the main point you want to make.
  • Thank the person for inviting you to speak. Avoid making comments about being unprepared, called upon at the last moment, on the spot, or feeling uneasy.
  • Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
  • If you can use a structure, using numbers if possible: “Two main reasons . . .” or “Three parts of our plan. . .” or “Two side effects of this drug. . .” Timeline structures are also effective, such as “past, present, and future or East Coast, Midwest, and West Coast”.
  • Thank the person again for the opportunity to speak.
  • Stop talking (it is easy to “ramble on” when you don’t have something prepared). If in front of an audience, don’t keep talking as you move back to your seat.

Impromptu presentations:  the presentation of a short message without advance preparation . Impromptu presentations are generally most successful when they are brief and focus on a single point.

For additional advice on impromptu speaking, watch the following 4 minute video from Toastmasters: Impromptu Speaking

( Toastmasters International, 2013 )

12.2.2 Manuscript Presentations

Manuscript presentations  are the word-for-word iteration of a written message . In a manuscript presentation, the speaker maintains their attention on the printed page except when using visual aids. The advantage of reading from a manuscript is the exact repetition of original words. In some circumstances this can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact.

A manuscript presentation may be appropriate at a more formal affair (like a report to shareholders), when your presentation must be said exactly as written in order to convey the proper emotion or decorum the situation deserves.

However, there are costs involved in manuscript presentations. First, it’s typically an uninteresting way to present. Unless the presenter has rehearsed the reading as a complete performance animated with vocal expression and gestures, the presentation tends to be dull. Keeping one’s eyes glued to the script prevents eye contact with the audience. For this kind of “straight” manuscript presentation to hold audience attention, the audience must be already interested in the message and presenter before the delivery begins.

It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, commonly called a teleprompter, especially when appearing on television, where eye contact with the camera is crucial. With practice, a presenter can achieve a conversational tone and give the impression of speaking extemporaneously and maintaining eye contact while using an autocue device. However, success in this medium depends on two factors: (1) the presenter is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and (2) the presentation is written in a style that sounds conversational and in spoken rather than written, edited English.

Extemporaneous presentations  are carefully planned and rehearsed presentations, delivered in a conversational manner using brief notes . By using notes rather than a full manuscript, the extemporaneous presenter can establish and maintain eye contact with the audience and assess how well they are understanding the presentation as it progresses. Without all the words on the page to read, you have little choice but to look up and make eye contact with your audience.

Watch the following 10 minute video of a champion speaker presenting his extemporaneous speech: 2017 International Extemporaneous Speaking National Champion — Connor Rothschild Speech

( Rothschild, 2017 )

Presenting extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible since you know the speech well  enough that you don’t need to read it. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and nonverbally. It also allows flexibility; you are working from the strong foundation of an outline, but if you need to delete, add, or rephrase something at the last minute or to adapt to your audience, you can do so.

The disadvantage of extemporaneous presentations is that it in some cases it does not allow for the verbal and the nonverbal preparation that are almost always required for a good speech.

Adequate preparation cannot be achieved the day before you’re scheduled to present, so be aware that if you want to present a credibly delivered speech, you will need to practice many times. Because extemporaneous presenting is the style used in the great majority of business presentation situations, most of the information in the subsequent sections of this chapter is targeted toward this kind of speaking.

Memorized speakin g is the recitation of a written message that the speaker has committed to memory. Actors , of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. However, there are some real and potential costs.

First, unless you also plan and memorize every vocal cue (the subtle but meaningful variations in speech delivery, which can include the use of pitch, tone, volume, and pace), gesture, and facial expression, your presentation will be flat and uninteresting, and even the most fascinating topic will suffer. Second, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going. Obviously, memorizing a typical seven-minute presentation takes a great deal of time and effort, and if you aren’t used to memorizing, it is very difficult to pull off. Realistically, you probably will not have the time necessary to give a completely memorized speech. However, if you practice adequately, your approach will still feel like you are being extemporaneous.

Rothschild, C. (2017, June 27). 2017 International Extemporaneous Speaking National Champion: Connor Rothschild Speech [Video]. YouTube. https://youtu.be/lzoUu1fDmWE

Toastmasters International. (2013, July 3). Impromptu Speaking [Video]. YouTube. https://youtu.be/GefKPy5YYHI

12.2 Methods of Presentation Delivery Copyright © 2022 by John Corr; Grant Coleman; Betti Sheldrick; and Scott Bunyan is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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  1. Unit 34: Delivering A Presentation

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  2. 8 Effective Types of Presentation Style to Keep the Audience Hooked

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  3. 5 Effective PowerPoint Delivery Methods for Presentations

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  4. 4 Presentation Delivery Styles You'll Want to Consider

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  5. Effective Presentations 101

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  6. Tips for Effective Presentation Delivery

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  2. Online Course Delivery Styles

  3. Presentation Skills

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  5. 3 types of delivery styles of speeches

  6. What is speech according to purpose and delivery?

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  1. The 8 Types of Presentation Styles: Which Category Do You Fall Into?

    3. Instructor Style. What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

  2. 4 Presentation Delivery Styles You'll Want to Consider

    Manuscript delivery can be useful if you need word precision but don't have time to commit your presentation to memory. It can also help if you'll be delivering words that someone else wrote. We see this style most frequently today through the use of teleprompters that are used for newscasts and many political speeches.

  3. Complete Guide for Effective Presentations, with Examples

    Try these different presentation delivery methods to see which ones you prefer and which need to be improved. The most important factor is to feel comfortable during the presentation as the delivery is likely to be better. Remember that the audience are generally on your side - they want you to do well so present with confidence. ...

  4. 12 Common Presentation Styles Used in the Workplace

    Data scientist. This presentation style uses facts, data, analysis and statistics to explain and expand upon talking points. A data scientist style helps speakers prove a point and persuade their audience. If you're giving a presentation on a subject that needs more facts and data to support it, this style may be a good choice.

  5. Delivering Great Presentations

    3. Deliver Confidently. There are two main aspects of your delivery: your visual aids and your style. We'll look at them separately. Slides. Unless your presentation is very short, you will need some sort of visual aid to keep the attention of your audience.

  6. 39 Methods of Presentation Delivery

    Methods of Presentation Delivery. There are four methods of delivery that can help you balance between too much and too little formality when giving a presentation. Impromptu Speaking. Impromptu speaking is the presentation of a short message without advance preparation. You have probably done impromptu speaking many times in informal ...

  7. 7.2 Methods of Presentation Delivery

    This presentation delivery style maximizes all of the benefits of the various presentation styles while minimizing their challenges. Extemporaneous presentations are carefully planned and rehearsed presentations, delivered in a conversational manner using brief notes or a slide deck. By using notes rather than a full manuscript, the ...

  8. How to Choose and Improve Your Presentation Delivery Style

    Impromptu delivery. 4. Extemporaneous delivery. 5. Here's what else to consider. When you have to give a presentation, you want to choose a delivery style that suits your purpose, audience, and ...

  9. 11 common presentation styles: definition and examples

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  10. Delivering Your Presentation: Methods of Delivery

    Manuscript Delivery. Watch the local or national 6 p.m., 11 p.m., and 6 a.m. newscasts on the same T.V. station. Make notes on which news items repeat and how closely, or precisely, the phrasing is, even if different personalities are presenting the same item. 2.

  11. 14.1 Four Methods of Delivery

    Key Takeaways. There are four main kinds of speech delivery: impromptu, extemporaneous, manuscript, and memorized. Impromptu speaking involves delivering a message on the spur of the moment, as when someone is asked to "say a few words.". Extemporaneous speaking consists of delivering a speech in a conversational fashion using notes.

  12. What's Your Presentation Delivery Style?

    This presentation delivery style is for you if: You enjoy sharing stories, no matter how random they seem; You find interest in almost anything, even the most mundane things; The Rally Cry. Source. The Rally Cry is a presentation delivery style that balances both inspiration and persuasion. People with this style can convince the audience to ...

  13. 5 Effective PowerPoint Delivery Methods for Presentations

    In Conclusion. Let your objectives dictate your manner of presenting. Situations requiring brevity and conciseness might require the Kawasaki Method. The Takahashi and Lessig methods favor a confident presenting style to better focus attention on the speaker. The Godin and Jobs methods use strong images that create strong emotional connections.

  14. What Are Effective Presentation Skills (and How to Improve Them)

    Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images. You'll make presentations at various ...

  15. 12.2 Methods of Presentation Delivery

    Methods of Presentation Delivery. There are four methods of delivery that can help you balance between too much and too little formality when giving a presentation. Impromptu Speaking. Impromptu speaking is the presentation of a short message without advance preparation. You have probably done impromptu speaking many times in informal ...

  16. 8 Effective Types of Presentation Style to Keep the Audience Hooked

    3. Visual Style. This style is perfect if you have to explain a complex topic to a mass audience with broad interests. The presenter complements the discussion points with high-definition graphics, such as charts, images, infographics, graphs, icons, diagrams, etc., making the overall presentation a gripping visual feast.The right ratio of text and visuals in the slides makes comprehension ...

  17. How to Deliver Effective Presentations: 15 Steps (with Pictures)

    Include stories that put your listeners into a situation. Get their energy with tactile details (sound, sight, smell, taste, touch) and descriptions of an emotional state. Include moments of reflection in which you share how you felt or feel. 2. Make your slides as visual as possible.

  18. Presentation Styles-Identify Your Strengths as a Presenter

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  19. How to Make a "Good" Presentation "Great"

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  23. 12.2 Methods of Presentation Delivery

    12.2 Methods of Presentation Delivery The Importance of Delivery. Delivery is an important component to giving presentations. This chapter is designed to help you give the best delivery possible and to approach the task in a relaxed and confident way. To do that, you should first dismiss the myth that public speaking is just reading and talking ...

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