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A Study on Social Media Strategies Om Online Shopping Cart
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The Impact of Social Media Marketing Strategy on Behavior Online Shopping: Case of TikTok Study
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- Kaixin Fu 7
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As technology continues to evolve, online social media is becoming increasingly popular, with people sharing their daily lives and expressing their opinions on these platforms. The internet enables people to connect with others living in different parts of the world. TikTok, in particular, has seen phenomenal growth in recent years. This paper conducted a questionnaire survey of 264 TikTok consumers in China who participated in online social media marketing to study the impact of short videos on consumption behavior, analyzing the main influences on TikTok’s consumption behavior in three different aspects, age, income, and gender. Through research, this paper finds that, firstly, TikTok attracts consumers through lower prices than other platforms; secondly, the host’s explanation is more attractive to customers; and thirdly, consumers trust in host sellers, even if the host does not explain a commodity, consumers are willing to pay. Especially in the epidemic years, network broadcast has greatly contributed to the country’s economic development. As an emerging social media platform for shopping and entertainment, TikTok still has some shortcomings. It needs the supervision of the public and the improvement of relevant institutions. TikTok will also be recognized by more people and develop better with the support of the public.
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Fu, K. (2023). The Impact of Social Media Marketing Strategy on Behavior Online Shopping: Case of TikTok Study. In: Dang, C.T., Cifuentes-Faura, J., Li, X. (eds) Proceedings of the 2nd International Conference on Business and Policy Studies. CONF-BPS 2023. Applied Economics and Policy Studies. Springer, Singapore. https://doi.org/10.1007/978-981-99-6441-3_34
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Published : 08 October 2023
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Implementing effective social media strategies for an online shopping cart like Myntra in India requires a tailored approach that considers the unique preferences and behaviors of Indian consumers. Here's an abstract outline: Platform Selection Focus on platforms popular in India like Facebook, Instagram, and WhatsApp. Leverage emerging platforms like TikTok and Clubhouse for innovative ...
Many research papers and researches have stressed the increasing popularity of online questionnaire (Dillman et al., 2014; Saunders, 2012), whilst most of them have used it (Schivinski & Dabrowski, 2016; Schivinski et al., 2019). ... too, the theory has helped explain the role of social media marketing strategies and tendency to online ...
Online shopping behavior involves the process of purchasing goods and services through the internet (Sun et al., 2019).After collecting product information, the consumer selects an item according to its requirements and transaction criteria for the selected product, evaluates the product along with other available options, and gains post-press experience (Kotler, 2000).
Online Shopping and Social Media: Friends or Foes? ... Mirchandani Rohan, and Shah Milap (2013), "Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles ... and Stephen Andrew T. (2016), "A Thematic Exploration of Digital, Social Media, and Mobile Marketing Research's Evolution from 2000 to 2015 ...
social media strategies after online shopping cart activity. effective social media strategies increase brand visibility ,potentially leading to more traffic and conversions with online shopping carts. social media interactions faster engagement and loyality among customers which can translate into higher
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The findings of this research will be helpful to e-commerce websites to design their social media, marketing strategies. Keywords: E-commerce, online shopping karts, Social Media Marketing Trends ...
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