types of video presentation

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• Inspiration

17 fun presentation ideas (with video!) to wow your audience

• 30 Mar 2023

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we share some of our favorite video presentation inspiration and show you some of the different types of presentations you might consider.

When you’re ready to make your own video presentation, head over to  Biteable  for hundreds of brandable templates, video scenes, and workplace-ready animations. With Biteable, making a video presentation is as easy as making a PowerPoint – only a whole lot more fun.

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Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain  95% of a message  when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can  embed a video in a Powerpoint document?  Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

• Informative
• Demonstrative
• Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

Or, if you want to show off how something works, a demonstration presentation might be what you want to create:

A persuasive presentation would involve creating a video more like this charity infographic example:

And if you want something a little more inspirational, try something like this positive quote video template.

But that’s not all, folks! If you’d like to check out more awesome Biteable video templates, visit our  templates page here .

Creative (and fun!) video presentation ideas

You’ve now picked the type of presentation you need. But how do you get creative with your video?

First of all, it’s important your video is top-notch. Without high-quality graphics and production value, your message may fall by the wayside. Choose online  video presentation software  that’s easy to use and makes great-looking videos. That’s where Biteable comes in.

Whatever the topic of your presentation, your video format and design need to match the overall tone and message.

Delivering a corporate presentation on climate change? A fast-paced, wildly colorful template with upbeat music is going to feel a little off-message.

To identify how to design your presentation, think about the feelings you want to evoke in your audience. Want them to be crying with laughter? Moved to tears? Motivated into taking action? Pinpointing the emotions behind your presentation will help you choose the right template and make the best video possible.

17 great video presentation ideas

Now you’ve nailed down the type of video presentation you want to make, it’s time to master the finer details. Here’s just some of the ways you can make your message sing.

1. Start with a bold statement

A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice.

2. Tell a story

One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.

A personal, human story works because it the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.

Think about the  ‘story arc’  – how will you frame your message so the audience immediately empathizes?

If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business, and start your presentation with that.

Here’s a great example of storytelling from one of the world’s top brands:

3. Use music

Music has great power to support and enhance the emotion in a video presentation, and has been proven to sustain an audience’s attention and aid in information retention. Music is used in movies to suggest an emotional state to the viewer, so why not in a video presentation?

Modern, up-tempo music will snap people to attention at the right moment, while slow, minor-key sounds relax the brain, which is useful for reviewing content so it can slip more easily into long-term memory.

It can be a struggle to find good quality  royalty free music , but here at Biteable we have a selection of great royalty free tracks (or you can upload your own if you’re that way inclined).

Music is one of the most critical (and often overlooked) aspects of any presentation. Here’s a good example of a Biteable template where the music does a great job of supporting the message.

4. Visual metaphor

Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that makes text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.

Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.

It doesn’t have to be obvious and clichéd, either. Closed doors, wide open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused  ‘water ripple’ .)

5. Use questions

Questions can be a great way to open a presentation, because they encourage the audience to think for themselves. It opens them up to a realm of critical thinking, which is perfect when you’re gonna sock it to them with your impactful message.

‘Did you know 15 billion trees are cut down each year?’

‘Have you ever considered what life would be like if you didn’t have to save money?’

The art of asking questions in a presentation means you can incorporate them into your video as a great lead-in. Combined with some appropriate music, it can really get your audience thinking about the issue, and then you’ll go on to explain exactly what your solution is.

Having a laugh can really do a lot to win over an audience. There’s no need to be too serious, and even if you’re dealing with a heavy topic, lightening the mood can work wonders.

Whether you’re looking to create a funny sales video, an event presentation, or a presentation for an interview — one thing’s for sure, you can’t go wrong by including humor.

7. Repetition

Simple. Effective. Powerful.

Repetition can be used in several ways: by offering several one-word sentences in a row (the repetition is in the rhythm), or by repeating a word or a key phrase several time throughout your presentation.

In his famous Stanford speech in 2005, for example, Steve Jobs concluded by saying  “Stay hungry. Stay foolish.”

Repetition is powerful. It drives home your key message and strengthens your position.

8. Motion Graphics

Motion graphics  are basically animation with text as a major component, and is a staple of what we do at Biteable.

When you use moving graphics in a presentation, it instantly captures attention. If your audience is just taking their seats, or are halfway through hearing your story, there’s no doubt they’ll sit up and take notice if you introduce some cool motion graphics, like this Meeting Tips example.

Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from Einstein should do it. Or would you like to say something meaningful and poetic? A couple of lines of Shakespeare should convey some wisdom.

10. Audio narration

Narration can give a different mood to your presentation, especially if the voice is powerful and the words are heartfelt. Use it to change the tone or pace of your presentation and it will certainly keep your audience hooked if there’s a danger of them losing interest.

11. Go bright with color

Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors, like in our Motion Graphics template.

12. Use illustrations

Illustrations are a great way to communicate information, especially if you’ve got lots to say. Whether you want to create a crowd of people or a cool depiction of some new fancy gadget, illustrations can draw the eye and make your presentation more interesting.

13. Infographics

When you utilize infographics, you can pack in a huge amount of data and information without confusing your audience. Think pie charts, digital numbers, and ascending animated graphs. These can show your audience boring data in an exciting way.

14. Create interesting transitions

The one advantage of video over a standard presentation is that you can do all types of funky things with transitions, like a whip pan transition, when the camera quickly pans between scenes. It’s a bit like a wipe, but much faster. Check out our full article on transitions  here .

15. Make it look cinematic

Adding a cinematic touch can help your audience feel receptive to your message because subconsciously, they will associate these elements with being at the cinema, eating popcorn, and generally having a good time.

16. Go retro

A cool, retro look for your presentation will make it hard to ignore. By going retro, you add a little bit of cheeky style to your message. You don’t need to go  quite as retro as the template below, but taking a step back in time is a sure way to add a little bit of zing to things.

17. End on a meaningful note

Your presentation will only give your audience a lasting impression if you end it right.

It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.

An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch.

What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.

Video brings your presentation alive

Of course, we’re a little biased here at Biteable, but we’ve also sat through enough mind-numbingly dull presentations to know that video offers a delightful treat for your audience. It brings your message to life in a way no other medium can.

Ready to start crafting your presentation? Check out our range of templates  here .

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• Video Marketing
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• News & Features

Your Guide to Video Presentations: Ideas, Benefits & How-To

Sep 1, 2023

The remote workforce has reshaped business dynamics, introducing both challenges and opportunities. Surprisingly, one aspect that remains unchanged is the mode of presentation. PowerPoint transitions seamlessly from the office to virtual meetings, yet unfortunately, static presentations fail to excite in this new digital space. Video presentations , on the other hand, offer a dynamic and engaging platform for sharing information effectively. According to Social Media Week , viewers retain 95% of a message conveyed through video.

From ideas to screen: How to make presentation videos that shine

What type of content do you primarily create?

Visuals can mean the difference between a killer presentation and a lost opportunity.

For salespeople, it’s difficult to close a deal without business presentations to back up your pitches. For marketers and business owners, video presentations help communicate ideas and share results from projects to ensure future success. 

Customers also love high-quality visuals, like branded explainer videos and product tours. They’re the fuel that drives eight in 10 people to make online purchases. 

But what makes a good presentation? And how can you engage viewers throughout your video? This guide covers what you need to know about creating video presentations, no matter the purpose.

What is a video presentation?

A video presentation refers to a sequence of visuals combined with audio to convey information, arguments, ideas, or narratives. It can be about a product, service, internal business reports, or even a topic of interest.

Video presentations can range from simple slideshow-style videos with voiceovers to more complex productions involving animations, live-action footage, music, sound effects , and more.

A good video presentation provides information clearly and concisely. But the best video presentations engage your target audience with professional video quality: a good camera and mic, skilled editing, and a confident presenter. 

There are a ton of different types of video presentation formats you can choose from, including:

• Animated explainer videos
• Employee onboarding videos
• Screen recordings
• Training videos
• Product demos
• Microsoft PowerPoint presentations with a talking head
• Sales presentations
• Awards presentations

Benefits of a video presentation 

These are great reasons to put in the effort to produce this type of video content.

Enhanced engagement

Video recordings—whether on social media or hosted on your website—are great for engagement and getting your audience’s attention. Wyzowl found that 95% of marketers have said video marketing has helped them increase brand awareness, 90% say it has helped generate leads, and 87% said it has helped them increase sales.

Visual clarity

There's a reason many people suggest something like "If you can learn it, you'll find it on YouTube." The presentation video format is unique in its ability to teach and demonstrate, similar to the in-person experience you'd get with a tutor or salesperson. 

The same Wyzowl report found that 96% of marketers say videos have helped increase user understanding of products and services. In short: video helps customers retain your information.

Global reach and accessibility

Video presentations are a great way to reach a global audience. More than half of people say they’re more likely to share a video with others than any other type of content. 

A video presentation is also better for accessibility than other content types. With video editing software , you can:

• Easily add subtitles and annotations to your video footage for those with hearing loss.
• Add an audio description voiceover for those with sight loss.
• Change the color filters for those with color blindness.

Personal connection

Building a personal connection with your audience is critical for overall brand engagement. A video presentation, especially one with a person in the video, helps you do that. Research shows that students have positive feelings for videos presented by an instructor, for example.

How to create a video presentation

Step 1. plan and prepare.

Proper planning and preparation can help the rest of your presentation creation process run smoothly. 

Think about what you’ll say, and use a storyboard to build out a visual plan of your presentation ideas. Storyboarding your presentation, instead of making it on the fly, will help you stay focused when you fire up your presentation software. (You don’t need to be an artist; just set out the scenes in a way that makes sense to you.)

At this point, start writing the video script for your presentation. You’ll know what to say and when to say it, and won’t fill your presentation up with filler words like “um” and pauses when trying to think about what to say next. 

Step 2. Gather resources

After you’ve completed your paper storyboard and script, it’s time to go digital. With Descript, you can build your slideshows into the video editor just like any slideshow tool . 

To create a presentation video in Descript:

• Hit New project .
• Import any media (images, infographics, short video clips, GIFs, or sounds) you want to include in your presentation.
• Drop your visuals into the script and edit them into a sequence, or work scene by scene by adding a / at the beginning of each slide.
• Add the background of your presentation, then your script in the left panel.
• Add captions to your presentation by hitting the T icon at the top and choosing Captions.

When you've set up all your slides, you can get fancier and add transitions, extra media, and special effects later.

But maybe you’d prefer to create the presentation using more familiar software, like Prezi, PowerPoint slides, or Google Slides. In that case, you can import the presentation into Descript later or use its screen recording functionality. (If you upgrade your Descript plan, you can create your own video presentation templates to use over and over again, if that’s your style.)

Step 3. Record your presentation video

With your slides all set up, it’s time to turn them into a video. This step is pretty straightforward if you’ve used Descript to make the presentation slides. All you’ll need to do is go to the beginning of the presentation and hit the Record button at the top of the screen:

 If, like in the image example above, you’ve written your script into the scenes, change the default setting Record into script to Record new layer . This preserves your script so you can read from it whil recording your presentation video. 

Decide if you want to record a voiceover only (leaving the record option as Audio only ), or add a floating head video with your webcam to show yourself as the speaker by clicking the Screen option. Either way, go through your script as the slides move along. 

If you created your presentation in another software like Google Slides, there may be no built-in option to record your presentation over the slides. In that case, use Descript’s screen recorder to film your screen with audio. The video file will be ready and waiting for you in the video editor when you finish recording.

Step 4. Edit and enhance

At this point, you’ve got the basic presentation down. It’s time to bring out your inner filmmaker and turn the slideshow into something special. 

With Descript’s free video editor, you can:

• Add title screens to introduce your presentation.
• Choose from a library of background music.
• Change the fonts of your captions and any other text layer.
• Add cool slide transitions.
• Improve audio quality with Studio Sound .

Descript’s video editing is different (and easy) since you can edit the video using the script instead of a traditional timeline editor. This makes the process super efficient since you can quickly identify what needs cutting. Simply delete the part of the script you don’t want, and the accompanying video will disappear.

Step 5. Review and fine-tune your video

What makes Descript extra special is the ability to edit your audio by taking out filler words you might have accidentally recorded. Remove “ums,” “uhs,” and awkward pauses in a single click with filler word removal . 

If, like me, you also have a habit of forgetting to say something important, you can use Descript's Overdub feature to add those few missed words without re-recording the whole scene. The software will create an AI clone of your voice to fix audio mistakes. 

With your video presentation fine-tuned, you’re ready to save and share it with the world. Click the Publish button in the top right corner and download the MP4 file, or export it directly to a platform like YouTube or Wistia.

6 key elements for crafting a great video presentation

Now you know the practical how-tos of making a presentation video, let’s look at some key elements that turn a good video presentation into a great one. 

Clear and engaging content

Visual appeal, narration and voice quality, engagement techniques, structure and flow.

• Audience-centric approach 

No one likes feeling confused. If your presentation isn’t clear, you’ll end up frustrating your audience. A nice trick for clarity is to imagine you’re explaining your presentation to a child; don’t use big words to sound smart. Presentations that are clear from the start are naturally more engaging.

Gone are the days of 360p Nokia footage. Even if you don’t have a professional camera setup, you can still record a video on a PC, phone, or webcam with high quality. But don’t forget about the images and text overlays. No one wants to try deciphering pixelated visuals—use the highest quality video resolution you can.

Even the best-quality video presentation can be ruined by bad audio. Poor-quality narration is hugely frustrating to viewers. Prioritize your audio quality, especially for information-rich videos like presentations, and use Studio Sound to remove distracting background noise from your presentation video.

When it comes to video presentations, you should think like a salesperson. You can't expect your audience to believe the information you give them if they don't trust you. Engage your audience by telling a personal story, describing relatable scenes, or emphasizing important points throughout your video.

Treat your presentation like a story with a beginning, middle, and end. Information should flow nicely from one point to the next. Do a test run through your slides before you start recording to ensure any questions don't crop up prematurely because the viewer thinks you haven't covered it (when you do a few slides later). 

Learn: Narrative structure: How to compose the best story for your footage

Audience-centric approach

It's pretty much always to the audience's benefit when you make a presentation video, so you shouldn't focus too much on yourself. Address your audience's needs and go above and beyond to answer any questions they may have. Otherwise, why would they listen to you?

5 tips to help you craft remarkable video presentations

Now we know what makes a great presentation video, here are five bonus presentation tips to create yours. 

1. Practice and rehearse

You won’t always get it right the first time, and that’s okay. But the more you practice before hitting record, the better your presentation video will be—and the less legwork you’ll need to do throughout the video editing process.

2. Invest in good equipment

Top-notch equipment makes your life easier throughout the video creation process. Replace your webcam with your iPhone to improve picture quality, and invest in editing tools that allow you to record and edit in the same dashboard.

3. Optimize lighting

Another area where you can improve the quality of your video is the lighting technique . If you have the budget, you can use a simple ring light, but if you don’t have the cash to invest in video equipment, use natural light (such as a window) behind your camera.

4. Engage with eye contact

If someone was talking to you and they weren’t looking at you, you’d probably be a little confused or uncomfortable, right? It’s the same with video. Look into the camera when making video presentations to simulate real eye contact with your audience. If you forget, use Descript’s Eye Contact AI effect to fix it.

5. Keep it concise

If you waffle on with unnecessary information or get sidetracked on a story, you’ll lose your audience’s attention, and they’ll click away or switch off. Stick to your video script and keep your presentation concise.

Elevate your video presentations with Descript

Creating an informative and engaging video presentation isn’t the easiest task in the world. You’ve got to know your audience and what they want, present the information confidently, and do it with visually appealing content.

With Descript, you can take your presentation video to the next level with an editing experience that allows you to:

• Record your screen on a Mac or Windows device
• Create and record slides (with voiceover) in one dashboard
• Remove filler words with a single click
• Use Studio Sound to remove background noise from your presentation
• Turn your presentation into a YouTube video, or download it as an MP4 file

Take a free tour of Descript and see why thousands of creators love its video editing platform.

How to make presentation videos FAQ

How do i make a presentation video for free.

• Choose a slideshow software like Descript
• Create your slides
• Add transitions 
• Record your voiceover
• Edit your presentation
• Share your video 

How do I video myself when presenting a PowerPoint?

Use PowerPoint’s built-in recording feature and choose the “Cameo” option to record yourself when presenting. Or, use Descript’s screen recording feature and have the presentation ready for editing when you finish recording. 

How do I make an audio-video presentation?

If you don’t want to record yourself on video, use a screen recorder to film your presentation slides. Video presentation makers like Descript allow you to record a voiceover.

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7 Types of Video Presentations to Keep Viewers Engaged

Creating video presentations will draw your viewers in. Here are some cool video presentation ideas that will skyrocket your engagement.

Dominika Krukowska

4 minute read

Short answer

What are the main types of video presentations.

• Entertainment video presentations
• Employee training video presentations
• Promotional video presentations
• Educational video presentations
• Sales video presentations
• Investor pitching video presentations
• Informational video presentations

Creating video presentations is a foolproof way to capture your viewers’ attention. With a powerful video presentation, you can evoke emotion by telling a story, and make complex information easier to understand by showing instead of telling.

I have gathered 7 ideas for video presentations that will aid your efforts regardless of the niche you’re in. Stick around and I’ll talk you through the main aspects you need to consider to choose the right video presentation type for your needs .

Let’s get started…

7 types of video presentations

It often takes buyers just 5-8 seconds to decide whether they want to consume your presentation or not. The best way to get people’s engagement is by including video in your presentation.

According to statistics, adding a video increases reading time by 37% . Using video content skyrockets your chances of getting your message across, regardless of what you’re using it for.

1) Entertainment video presentations

Entertainment video presentations engage the audience and generate an emotional response. They are funny or heartwarming and stay with the viewer long after the presentation is over.

Entertainment videos have no content limits and can range in a wide variety of topics. You can use interactive presentation slides to create an outstanding design that will elevate your message.

Perhaps the best part about entertainment videos, though, is that they’re more likely to travel internally. Sharing funny content makes us appear funny by proxy. I mean, we’re all guilty of oversharing animal fails or cute cat videos, right?

However, keep in mind that you're trying to amuse your viewers, not educate them. Don’t use technical jargon or make your audience feel like you’re talking down to them. This will make them feel uncomfortable and achieve the contrary effect. You can use free stock videos in these presentations, and make the most of them by sharing them on social media . To increase your engagement rate and viewers you can schedule your video using an Instagram posts scheduler in advance, for example. Scheduling your posts can help increase your engagement rate and viewers, ultimately resulting in more followers and likes to your profile.

2) Employee training video presentations

Employee training video presentations give information that employees need to perform their functions. You can use them to introduce new policies or procedures or provide refresher training on existing ones. Additionaly, you can share these videos privately to just your target group of employees.

Such videos can also add value if you want to train employees how to use new equipment or software. For example, create a video about how to make transitions and add effects using free video-making tools .

3) Promotional video presentations

Promotional video presentations help increase customer interest in your products and generate sales. Your audience needs to understand the reasons why your business gets their attention. For instance, if you have a store and want to sell and promote more items in an innovative way, you can opt for live shopping videos. Or, you can use Tiktok as one of the channels to share your videos. Get likes to build social proof for your products.

Show your products, explain the benefits of using your services, or promote your brand.

4) Educational video presentations

Educational video presentations give viewers information about a particular topic. They help train employees in new procedures or methods. Teach new skills, share best practices, provide productivity tips, and more.

Using visuals , you turn the educational process into something funny and exciting. An online video tool like LOVO could add any type of voice over your video, ensuring that the tone of the presentation stays consistent.

5) Sales video presentations

Sales video presentations and product videos can help you advertise your company and make transactions.

Use them to contact customers and show them the profit from utilizing your products. Pleasantly suprise your customers by sending them a video in Outlook . You can also incorporate client endorsements to increase confidence.

6) Investor pitching video presentations

Investor pitching video presentations help you raise capital and reach potential investors. Include in the video your target market, your competitive advantages, and your financial projections.

Show your potential, your development areas. You want your audience to believe in the future of your company.

7) Informational video presentations

Informational video presentations are great to communicate huge data or share some ideas in a more digestible way.

You can create how-to guides, present fresh research findings, or give a keynote speech at an event. Add infographics to your slide deck to visualize progress and highlight recent accomplishments. Make sure you deliver a compelling message while still maintaining viewer interest.

How to choose the right type of video presentation

All video presentation ideas have their own merits, so how do you pick the right one for your needs?

To choose the correct video storyteling for your presentation, you need to answer the following questions:

• Who is your audience? Do you want to improve the work of your employees, attract investors, or boost sales?
• What is the purpose of your video presentation? Do you need to sell products, attract investors, or provide interesting facts? Select a video presentation style that best serves your main goals.
• What type of video content does your audience prefer? Are they more into short funny videos or longer, more in-depth ones that give more information? Some video presentation styles are better for certain types of engagement than others. For example, an entertainment video is better for getting views and shares, while an educational video – is for comments and likes.
• What information will be valuable to your audience? Think about what your audience wants to know about your business. What will help them make a decision? Useful and informative videos are more successful than those that are sales-focused.
• What outcome would you like to have at the end of your presentation? Are you looking to increase sales, attract investors, or raise your brand awareness? Each video presentation style helps to achieve different outcomes.

Keep in mind that you don't have to stick to one video presentation type. Mix and match different styles to create a video that's both informative and engaging.

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Video is one of the most popular forms of media as people enjoy moving graphics over boring text. It's a powerful medium for presentations that can help you convey your message in a more impactful way.

Answer these questions to choose a video style that works well for your needs:

• Who are you creating the video for?
• What are you trying to achieve with your video presentation?
• What content type works best for your audience?
• What information is your audience hoping to get from your video?

By addressing these questions, you’ll have a recipe for a powerful video presentation that will boost your engagement and get your message across. Good luck!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Make an Eye-catching Video Presentation in Minutes | InVideo

• video presentation

Video is now the undisputed king of mediums in business communication. HubSpot reports that 85% of companies use videos in their marketing efforts. From webinars to demos, from sales presentations to investor pitches, and from welcome videos to online tutorials, videos are the go-to channel. Clearly, video marketing  is on the surge.

And video presentations are among the most widely used formats for video marketing. But how exactly can you create winning video presentations, to begin with?

Simply by signing up to InVideo for business where you get tailor-made template and video editing services on demand so you can spend your time running your business. Sign up for a free demo here. 

Video Presentations Q&A

Before we get into the meat of our guide, let’s quickly answer a few commonly asked questions.

1. What is a Video Presentation?

A video presentation is a form of communicating with an audience with the aid of a video or completely using a video. The video could be made of PowerPoint slides , still images, animation, or actual video footage.

2. Why Should I use Video Presentations?

Common reasons for using videos as presentation aids include:

- Overcoming space/time limitations - Using video as a visual aide to drive your point home - Video enables you to compress a lot of information into a digestible size

3. How do I make a Video Presentation?

Thanks to the advancements in technology, making video presentations has become very easy. It has also become more affordable than it was a couple of years ago. While different video makers have different steps to take when making a video , here are the basic steps to follow:

- Come up with a concept for your presentation. - Craft an engaging script . - Decide on the visual assets (and format) you’ll use. - Use a professional video editing app to bring it all together. - Promote the video.

Pro tip: To make things even easier, you could sign up to InVideo for business and get presentations made for your brand using the editing-on-demand services.  Sign up for a free demo here . 

4. How do you begin a Presentation?

You can open your presentation in 7 ways:

1. Share an anecdote or short personal story. 2. Kick-off with a provocative statement. 3. Present a startling statistic or data. 4. Tell a good clean joke that suits the audience. 5. Ask a loaded rhetorical question. 6. Show the audience a compelling visual. 7. Hook people with a fascinating quotation.

5. How do you Make a Video Presentation with PowerPoint?

Turning a PowerPoint presentation into a video is easy. Just follow these steps:

Step 1: On the File  menu, select Save  to make sure you have saved all your recent work in PowerPoint presentation format (.pptx).

Step 2: On the File  menu, select Save As .

Step 3: Select the folder location where you want to store your PowerPoint Show file.

Step 4: In the Save as type  box, choose PowerPoint Show (*.ppsx) .

Step 5: Select Save . That’s it.

Now that we’ve answered a few basic questions, let’s dig deeper into why videos are so powerful.

What Makes Video Presentations so Effective?

Why do they increase the impact of your message?

Well, it’s simple, really – people are visual creatures. This means we take in more information by watching than by reading. Remember the saying, “a picture is worth a thousand words”? Besides that, here are 4 other reasons video is so effective:

1. Conveys emotions better

No other communication channel conveys emotions better than video. That’s because video caters to the brain’s visual and auditory systems, helping the viewer pick up on cues like body language, facial expressions, imagery, and music.

2. Cements information better

According to research , people remember 10% of what they hear and 20% of what they read. However, they remember a staggering 80% of what they experienced. In short, visuals are easier to remember than text or audio because they help your audience “experience” your message. It makes video an essential part of creating presentations your audience will remember for a long time.

3. Makes it easier to digest information

Especially when explaining complicated concepts, video is a great way to present information in an easy-to-understand way. Not only is the format easy to take in, but it also makes breaking down concepts easier.

4. Builds relationships fast

I’m sure you know the marketing mantra: people buy from people they know, like, and trust. Nothing beats video in making prospects or your audience know, like, and trust you…   fast. Video is an instant relationship builder. It’s the next best thing to live face-to-face communication.

A video is a great tool that has made it easier to communicate thoughts and ideas with people – not just in a room, but even across the globe.

6 Types of Video Presentations You Need to Know

Video presentations come in different flavors, depending on their purpose.

1. Educational Presentations

These are mainly used in teaching and learning sets online or in a classroom setting. These make it easier for the teacher to convey information and the students to grasp the concepts.

Use this template

2. Sales Presentations

The field of sales has evolved tremendously in the past decade. With customers being savvier, sales reps must play the game well if they’re to bag sales. One way they can do that is by creating story-based sales video presentations.

Sell more with pro video presentations

Use 5000+ InVideo templates to get started

3. Investor Pitches

Need to woo an investor? One of the best ways to do that is by using a video pitch. This will help you present your business plan in a visually appealing way so they can easily grasp your business concept.

4. Promotional Videos

Whether you’re promoting an existing product or a new one, video is your best bet for getting eyeballs on your product (or cause). People relate better to what they can see, making video the best medium for presenting your promotions (like product reviews, for example).

5. Employee Training and Onboarding

Video presentations are great for conducting employee training and onboarding. One of the main reasons for this is that video helps reduce the resources spent on these 2 important aspects of employee relationship management.

6. Informational Videos

As the name suggests, the informational/how-to type of presentation serves to pass on important information. Why video in this case? Because it’s more engaging and can pack a lot of information in a short clip.

Pro tip: You can get tailor-made templates to create any kind of presentation for your brand or business using InVideo for business . Sign up for a free demo here . 

How to create killer Video Presentations – 4 Tips

Now you know why video presentations are important and which scenarios to use them in. Now to the fun part – tips on creating killer video presentations. Let’s get to it, shall we?

Tip #1 - Know your Audience

The most important aspect of creating a stellar presentation is to know and understand your audience. Even if you use the best video presentation maker , if you don’t target a specific, clearly defined audience, your presentation will flop. Understanding your audience will help you:

A. Communicate effectively

Effective communication involves knowing the language and examples that resonate with your audience.

B. Choose the right visuals

Certain visuals are more impactful when used on a particular audience. Study those that your audience will easily understand and relate to.

C. Connect on an emotional level

No matter the type of presentation, it’s crucial to connect with your audience on an emotional level. And to do that, you need to understand the emotional triggers to push in your video presentation.

Invest in adequate audience research. While it may be time-consuming (and a bit costly), it will pay off in the end.

Idea #2 - Brainstorm video content ideas

Now that you have gathered enough audience data, it’s time to brainstorm some content ideas. Whether you’re creating your talk solo or as a team, 3 crucial questions will lay the foundation of your brainstorming session:

1. What do you want the video to achieve? 2. Which emotions do you want the video to evoke? 3. What will visual elements help your video achieve its goal?

The answers to these questions will help guide your ideas. They are key to creating a killer video that your audience will love.

Tip #3 - Craft engaging scripts

Audience research? Check.

Great idea? Check.

Now we get to another interesting stage of creating great video presentations  – crafting an engaging script. Whether it’s a live presentation, a webinar, or even a product review, you’ll need a great script to ensure you keep your audience engaged.

Even if you love creating impromptu videos, having a script for your video presentations is important. And no, you need not be Quentin Tarantino to produce a great video script (although it won’t hurt to learn how to become a good copywriter). Here are 3 reasons a good video script is a must:

1) Helps structure your video

To ensure your video has a smooth and progressive flow, you’ll need a good script.

2) Eliminates “dead spots”

Dead spots, or moments of inactivity, are a great turn-off in a video. They reek of unprofessionalism and can lead to your audience disengaging. The best way to eliminate dead spots is to craft a solid video script .

3) Keeps you on track

It’s very easy to get sidetracked when creating a video . However, with a script, you minimize the instances of going off-topic.

Creating scripts for your videos is a best practice that shouldn’t be overlooked. If anything, invest more in your script than the visuals as a good script can save a video with poor visuals.

Pro-tip: Once you’re confident about your script, it is time to make things even more clear. A  storyboard will allow you to break down your video visually, scene by scene, describing what is happening in it.

Tip #4 - Invest in the Right Tools

With video, one thing you should never skimp on is the tools you use, particularly your video editing software. While there is a gazillion free video editing software on the market, it’s highly recommended that you use a professional video editor . And that means going the paid route.

Why should you spend on a video editor when there are countless free options available? Here’s why:

A. Get more (professional) features

Creating professional-looking videos requires a lot of resources and features. Most free video editors lack the features that will enable you to create professional videos.

B. Avoid branding and ads

With video editing software, free is never free. That’s because you pay through being forced to include the video editors brand in your work. In other words, you pay by advertising for them. Besides branding, some free video editors may subject you to irritating in-app ads.

If there’s one thing that’s inevitable when it comes to software, it’s that one time or another you’ll encounter glitches. This is where paid video editors have a great advantage over their free counterparts – you’ll have access to customer support.

From hardware (like cameras) to software (like video editing software), the tools you use will determine the quality of your videos. Invest in professional tools, and your presentations will sweep your audience off their feet because they’ll be more polished.

Pro tip: If you don't have the time or bandwidth to find your way around an editing tool, simply sign up to InVideo for business and get presentations created using tailor-made templates and on-demand editing services. Sign up for a free demo here . 

Tip #5 - Adopt Video Presentation Best Practices

There’s no need to reinvent the wheel when creating presentations . Most winning video presentations are based on common fundamental principles that work. Here are some you need to know:

1) Create impactful intros (and outros)

Your intro is the most important part of your presentation as it sets the tone for the rest of the talk. If you can’t engage your audience with your intro, you probably won’t get another chance to engage them.

2) Keep it short, sharp, and sweet

No matter how engaging your video is, always remember it’s not a movie. The point is to keep your audience engaged enough to pass on your information, no more no less.

3) Be professional

Don’t throw out your professional etiquette just because you’re on (or using) video. Maintain professionalism in your video presentations by, for example, using clean language and maintaining a good posture.

4) Use quality sound

Sound plays an integral part in presentations. Whether it’s music or speech, make sure it’s crisp, clear, and audible.

By following these (and other) video presentation best practices, success is inevitable. Remember, the presentation is not about you; it’s about your audience. So, ensure that your presentations provide a good user experience for your audience.

Make video presentations in minutes

With customizable InVideo templates

Looking for a great Video Presentation Template? Here’s what you should consider

Templates are lifesavers. They help you create a decent presentation in a snap, even if you are a newbie.

Here are 3 simple questions to help you determine if a template is good:

1) Is it editable? – Are you able to change things like playback speed, effects, or text, so you produce something you like? Stay away from rigid templates that don’t give you the freedom to create with ease.

2) Is it customizable? – Can you design brand-specific clips using your company’s colors, fonts, and styling? Good templates give you wiggle room to include your brand’s specific needs.

3) Is it campaign-specific? – Different videos fit different scenarios. Ideally, you want templates tailored to your current campaign.  That way, you have less tweaking to do because the templates are close to what you want.

Pro Tip: Get more tailor-made templates for your video presentations by signing up to InVideo for business . Sign up for a free demo here . 

5 Awesome Video Presentation ideas to bring The House Down

Presentation is both an art and science. Get the balance right, and you have the audience eating out of the palm of your hand. Here are some ideas to help you do just that.

Idea #1 - Tickle them with humor

Humor is a powerful learning tool.

According to studies by Physiology Org humor leads to learning because of it:

- Attracts and sustains attention. - Relieves tension and produces a relaxed atmosphere. - Enhances participation. - Increases retention and motivation. - Bonds the student and the teacher.

However, to reap all these benefits, the humor must be appropriate and on-topic. So spice up your presentation with a joke or two. The result? Your audience will laugh and learn.

Idea #2 - Use Relevant Examples

Effective presenters use timely, powerful illustrations.

The word illustration comes from the Latin term ‘illustration,’ which means illumination. So practical examples are like windows of your presentation. They let light in. They help people see or understand the material better.

Here are 5 questions to ask about your illustrations:

1. Are they relevant to the topic? 2. Are they suited to the audience? 3. Are they suited to the time limit? 4. Are they enlightening? 5. Are they well told?

Grab compelling examples from books, movies, TV shows, history, children, current events, and captivating real-life incidents. Use good illustrations ram your points home.

Idea #3 - Wield Questions like a Ninja

Questions are an integral part of learning.

Sharp questions aid learning. Plus, they keep listeners highly engaged.

Ask questions:

- At the beginning of your presentation to draw your audience in. - In the middle of the presentation to revive waning audience interest. - At the end of the talk, so the audience reflects on the material.

Also, allow the audience to ask questions. When your audience asks questions, they switch from passive spectators to active participants.

Idea #4 - Be Minimal

Have you ever sat through a presentation and felt:

- Dazed? - Confused? - Strained?

More than likely, the reason is the presenter drowned you in a blaze of inessential stuff. There was too much going on you couldn’t cope with.

Minimalism is removing all unnecessary material, leaving only the bare minimum needed to put your points across. It means using just enough text, visuals, scenes, or slides to make the point and no more. A minimal presentation is clean and uncluttered.

Simple yet intriguing. Plain but profound. Basic but punchy.

Most importantly, it makes learning easy and enjoyable.

Idea #5 - Connect emotionally with a story

Stories are speakers’ most powerful weapons. That’s because stories play a dual purpose –

- Engage intellectually - Connect Emotionally

And an emotional connection is key to bringing the house down with your presentation. Why?

An emotional connection:

- Endears you to your audience - Makes your presentation memorable - Inspires your audience to take action

By using a relevant story in your video presentation, you’ll ensure that your audience walks the entire journey with you from intro to outro.

6 PowerPoint Presentation tips to wow your audience

No business video guide is complete without PowerPoint, the staple software for business presentations.

Here are 6 golden rules to help you nail your next PowerPoint presentation and leave your audience crying for more:

1. Keep Things Simple

Legendary artist Leonardo da Vinci once said something profound:

"Simplicity is the ultimate sophistication".

With the plethora of apps and templates at your disposal, you will be tempted to complicate things. Don’t. Keep things simple.

Simple design. Simple colors. Simple story.

People get swamped and confused by complicated stuff but easily absorb and appreciate straightforward material.

2. Good visual contrast

What use is your blockbuster presentation if the audience can’t see it?

You want people to enjoy your presentation, not endure it. If you use dark fonts on dark backgrounds or light fonts on light backgrounds, you’ll strain your audience’s eyes. They’ll struggle to see your lovely slides.

Classic black-on-white color contrast does just fine. You can use colors like red, blue, or yellow for headings and images. If you don’t like black and white, you can use other colors you prefer as long as the contrast of your combination is bold and strong.

3. Use a few words and animations

It’s easy to go overboard with fancy animations and a gushing stream of words. Only use as many words as it takes to get your point across and no more.

Too many words cause the audience to read rather than listen. Remember, your slides are there to compliment your talk, not substitute it. Also, a lot of words will fill up many slides that wear your audience down.

Ruthlessly cut out senseless animations that don’t add value to your talk.

4. Use excellent images

Images are to a presentation, what water is to fish. Without them, your presentation becomes bland. It lacks the needed fizz to keep your audience hooked. But only include relevant images.

Not only that. Above all, make sure all pictures are of high quality. Amateur-looking clip art causes the audience not to take you seriously.

Pro-tip: Get access to millions of stock assets and tailor-made templates with InVideo for business . Sign up for a free demo here . 

5. Smooth and fast transitions

While PowerPoint transitions can make your presentation engaging, don’t overdo them, especially the advanced ones. Not only do they quickly drain power on weaker machines, but they also distract the audience. Stick to simpler and faster transitions like wipe or slide.

6. Avoid overloading your slides

In presentations, less is more.

Having a lot going on your screen confuses and overwhelms listeners.

Cramming too much info into your slides is a big no-no. Clutter is your enemy. Strip your slides down to essential words and images. Your audience will love you for it and leave you with many takeaways.

Pro looking Video Presentations – No longer an option

With Industry 4.0 fast coming into its own, going digital is no longer an option for businesses and speakers.

And one of the most important communication mediums in the digital age is video. That’s why you can’t afford to ignore video any more. Whether you’re speaking before a live audience or seeking to disseminate information to a global audience, video presentations are the way to go.

Need a great tool to create stunning video presentations? Then make sure to schedule a demo and see just how much you can do with InVideo for business. 

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• Marketing Strategy

9 Video Presentation Ideas to Keep Your Audience Awake

Let’s be honest: we’re all bored to death of dull, static PowerPoint presentations.

In fact, most people switch off just 10 minutes into a traditional presentation . Despite this, Microsoft PowerPoint is still the first port of call for 89% of people when they need to make a slideshow.

Next time you need to put together a presentation for your team, consider doing things differently. Video presentations are dynamic, engaging, and better at keeping your audience’s attention than a PowerPoint or Google Slides presentation .

Create a stunning video in minutes

Why should you use video presentations?

The numbers are clear: people like video . In fact, 78% of people report watching online video content every week, with 55% watching videos every day — so it’s a format we’re all used to. And according to Social Media Week, viewers retain 95% of a message when they learn it through a video, which makes it a great tool for business presentations.

Here are four more benefits of using video presentations over traditional ones .  

They’re easy to digest

The length of a traditional professional presentation depends on the presenter’s delivery and how long it takes an audience to read your PowerPoint slides. But since you’ll always know exactly how long a video presentation is, you can easily slot them into meetings without fear of running over. And your audience is much less likely to switch off if they’re told how long the video is before it starts .

Video lends itself very well to short-form content — and video presentations are no different. A short video can easily be sent out in an email to deliver a quick message. Learn more on video email marketing in this blog post.

💡 What about industry-specific content?

You're right, industry-specific content is often complex for outsiders or too boring for insiders. Why not capture your audience with video? Just make sure that your content is relevant to your target group by educating, informing or entertaining them! You're working in healthcare industry? Perfect, find everything related to healthcare video marketing in this blog article.

They’re dynamic

A video presentation can (and should) include music, images, GIFs and dynamic transitions which help keep your audience engaged far more than a static PowerPoint. These visuals and moving graphics reinforce your message and drive home your audience’s understanding .

Curious about how to effortlessly create engaging videos? Look no further than PlayPlay's video presentation maker . Our tool empowers you to craft professional videos in no time.

They’re persuasive

Visual information is processed faster than text . So it makes sense to reinforce your message with visual cues such as arrows, icons, and fonts of different colors and sizes. With a video presentation, you can also use music to complement your message and help persuade your audience to take action.

They’re accessible (any time and anywhere)

In this new world, we’re all getting used to WFH and WFA (work-from-anywhere) policies. So it’s more important than ever to find new ways to transmit information to your staff, customers, and stakeholders . A video presentation is easier to share online than a traditional one, and can be watched multiple times — so there’s no need to worry if your team doesn't pick up everything the first time around. Discover how to make a presentation with our best steps and tips in this article.

Create a video presentation in minutes

9 video presentation ideas to keep your audience from snoozing

Video presentations are versatile and can be used for a whole variety of purposes. While a PowerPoint presentation risks putting your audience to sleep before you get through the first three slides, a stand-out video will wake them up and drive your message home.

And, as an added bonus, if public speaking’s not your strong point, no worries. You can just hit the play button and let the video do the hard work.

Here are 9 video presentation ideas you could try for your business .

#1. Product launches

If you have a new product to show off to your customers, don’t put them off before they’ve even seen it with a slide deck that puts them to sleep.

Instead, bring your product to life and impress your viewers with an engaging video presentation that showcases its features and benefits and drums up the excitement it deserves. Discover all the tips on how to make engaging videos .

Take a look at this example from financial services company Acorns, announcing their new debit card. They do a great job of using interesting graphics to keep viewers engaged, and on-screen text to complement the audio narration and reinforce the message.

#2. Sales presentations

Sales teams want to get your prospective clients excited about your products. But let’s be honest: your run-of-the-mill business presentation full of dry data doesn’t make that easy. Even for the most rehearsed and confident presenters.

With a video presentation, however, you can incorporate infographics, music, and even humor — all while transmitting that all-important message . Since video presentations are easy to send online (or host on a dedicated landing page), you can even use them as part of your sales outreach efforts.

Account-based marketing with Terminus (in 3 minutes!) This really original sales presentation by SaaS marketing tool Terminus uses a combination of visual aids, animations, graphics, and plenty of humor to highlight their product’s features and real-life benefits for their target customer — in a way they’ll likely remember.

#3. Onboarding for new recruits

Onboarding presentations are an important tool for familiarizing new hires with the people and processes that make up your company . However, first days can be overwhelming and your new recruits may not necessarily retain everything the first time. You can make things easier on them by sending a link to an online presentation that they can easily refer back to when needed.

Welcome to the Future - Discover STATION F's New Onboarding Video

Video onboarding presentations also allow you to inject a little humor and give new recruits a taste of your company’s personality — like in this excellent example from Station F .

#4. Q&A sessions

Another great video presentation idea is to record Q&A sessions and edit them into a quick presentation . By displaying the questions as text, interspersed with short recorded answers, you can create a compelling video that’s naturally divided into digestible chunks.

Student Officer Q&A Highlights - Queen's Campus - Durham Student's Union In this video presentation by the Students’ Union at Durham University, the questions make for natural breaks in the video, and the addition of music helps to tie things together for the viewer.

#5. Explainers or tutorials

Honestly, how many times have you sat through a presentation on how to use a new tool or piece of software , and remembered practically none of it once you got back to your desk? With an explainer video presentation, you don’t need to worry, as you and your team will be able to look back over it as many times as you need to.

Trello | Take A Tour Of Trello Trello uses video storytelling to demonstrate how their tool could be used by a real business. Not only is this technique far more engaging than simply walking through the features, demonstrating it with a real use case gives viewers a much better idea of how they could apply it to their own workflow.

#6. Internal announcements

You can use video presentations to keep employees up-to-date on new hires, projects, acquisitions, or anything else they need to know about. Their format means they’re easy to distribute company-wide even in large organisations, without needing to gather everyone together.

NEAT Method Acquisition Announcement!

This presentation announcing NEAT’s acquisition by Whitmore could work as an internal or external announcement, and the combination of useful information and humor makes for a compelling video that keeps people engaged.

#7. Project highlights or upcoming projects

If you need to share the progress of a project with internal or external stakeholders , a video presentation is one of the most engaging ways to do it. You can share key statistics, facts and information without being too dry. Video presentations are also a great way to communicate visually about upcoming projects.  

Coca-Cola Content 2020 Initiative Strategy Video - Parts I & II

For example, take a look at the internal video marketing strategy of Coca-Cola. The cute, animated presentation design and the use of text to reinforce the voice-over narration work to keep the audience focused and engaged.

#8. Quarterly or annual business results

Just the words “quarterly business review” are enough to make all but the most seasoned business analysts start yawning. And long, number-heavy presentations are an easy way to guarantee a sleepy crowd during a keynote. With video, you can create a dynamic presentation that highlights those key statistics, interviews and quotes through animation, images and videos to keep your audience engaged (and awake).

Shell's first quarter 2021 results presentation | Investor Relations In this video, Shell shares their first quarter 2021 results with a combination of live narration, visual displays of data such as diagrams and charts, and brand-consistent graphics.

#9. Event promotions

Got an upcoming event and want to get the word out ? An event video presentation is easy to send out online, and lets you share key details about the event in a digestible format.

The World's Largest Online Advertising Event | Ad World 2020

This promotional video for Ad World’s 2020 conference uses music and fast, eye-catching graphics to grab its audience’s attention, and presents key details about the event in a way that drums up anticipation. You want to create as much buzz as possible around your next event? Test viral video marketing !

Next time you need to deliver a presentation, consider ditching the boring PowerPoint and creating a dynamic, engaging, and interactive video presentation instead — your team will thank you.

And creating effective presentations that engage your audience doesn’t have to be complicated — with the right tools. With PlayPlay ’s intuitive video creation platform, you can create your own professional-quality video presentations in no time, with no editing expertise needed. Plus, the colors, logo and fonts are all customizable so you can make sure they’re in line with your branding. Why not start your 7-day free trial in time for your next presentation?

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That make information easy to retain, explanations convincing, and brand storytelling compelling.

By Marcus Twigg

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Let’s all agree, presentations have been there for quite a period of time. Infact the first presentation program was launched way back in 1987 and was available only in Mac. Later Microsoft acquired it and rebranded it as Microsoft Powerpoint. Nowadays presentations are everywhere, be it in educational institutions, companies, organizations, and so many other places. As we evolved over the years, the importance of video also started to grow rapidly which has now lead to presentations take a new format which is Video presentations . 

In this blog, we’ll look at everything that you need to know about video presentations right from the definition to examples, presentation templates , and the best presentation video maker to create video presentations.

Here’s what we’ll be covering in this presentation video ultimate guide:

• Why video presentations are increasingly popular and effective 
• Video presentations stats 
• Types of video presentations
• What is a video presentation maker
• Video presentation template
• How to make a video presentation with PowerPoint
• How to create a personalized video presentation
• Powerpoint video presentation tips
• Best video presentation maker/Software 

A video presentation could be defined as a video in which multiple slides are used along with audio, video narration along with animation, images to communicate certain specific information with an audience in an engaging manner. 

Even after putting a lot of effort into static presentations to make them interactive and engaging there was always a problem of static presentations are lengthy and most cases boring failing to capture the audience’s attention. To give you a perspective, 79% of the audience feel most presentations to be boring.

This particular problem is solved with the usage of video presentations as the size of the duration of a video presentation is brought down drastically. Plus video presentations are easy to consume. Viewers can watch it at their pace and it doesn’t mandate all the stakeholders to be present in a physical or virtual place at the same time. 

• There are over 35 million PowerPoint presentations created every day and presented to an audience of 500 million people.
• 89% of people still use PowerPoint to create presentations out of which 43% say they don’t have an alternative.
• 87% of marketing people use video in their marketing efforts.
• 78% of people consume videos online in a week with 55% consuming videos every day.
• 70% of businesses are creating more videos in 2021 compared to 2020.
• 69% of people prefer to learn about a product through a video.
• Most people turn out of a PowerPoint presentation after 10 minutes. 

Presentation videos are now used for various use cases across different fields. Here is a list of seven different types of video presentations.

1. Sales presentation videos 

Sales video presentations or video prospecting involves sales folks giving a quick outline of what the company and product has to offer to their prospects. Another type of sales presentation video also includes sales enablement presentation videos done by Marketing teams to upskill sales folks for better selling. 

2. Educational presentation videos

Educational presentation videos involve lectures and courses taught by teachers in a live in-person or virtual classroom which are then converted into video lessons for anytime access. 

3. Employee training and development presentation videos 

Employee training and development presentation videos are an essential part of a new employee getting trained and used to the system in place. The training presentation being available in video form helps anyone to access them without any dependency enabling better productivity. 

4. Business planning and review presentation videos 

Business presentations are it planning, review, performance analysis could all be boring and time-consuming. Getting them done as a video version helps in getting key information to all the stakeholders involved. 

5. Fund Raising and Company Pitch presentation videos 

CEOs and founders look for VC funding to take their company to the big stage.  A great presentation video selling the core value proposition of the company and project growth in the upcoming years will help catch the eyes of the investors and land the required funding.

6. Product usage explanation and How to presentation videos

New customers generally require onboarding guidance which includes walkthroughs and how-to presentations. Videos for the same enables users to take a look at them and learn to use the product at their own pace without being overwhelmed.

7. Employee onboarding and orientation presentation videos 

Now with employee onboarding happening virtually, employee onboarding presentation videos are of much importance. Employees get to understand company culture, guidelines, roles, and responsibilities better and in a calmer manner through presentation videos. 

8. Promotional and Marketing presentation videos

Product promotion presentations are often used by Marketing teams in various fields and virtual events. A video presentation, especially an animated video presentation, comes in handy for promoting products. 

The common trend across all these different types of presentation videos is that all of them aren’t just one-time recording and usage but also could be used multiple times which brings down the resource requirements for all of the above use-cases. 

A video presentation maker or a video presentation software is an app that lets you create presentation videos by using existing presentation slides or by creating new presentation slides and then converting them into videos.

There are two types of video presentation software . One that lets you screen record existing presentations and the other one that lets you create presentations by using existing templates which users can customize by adding voice, videos, images, characters, animation, etc. 

Powerpoint being the most used presentation software for creating presentations we are going to look at how to make a video presentation using PowerPoint. There are multiple ways in which you can create a video out of your presentation and we have mentioned the same below. 

Different methods to save a Powerpoint presentation as a video

• Directly saving Powerpoint file as a video presentation 
• Using a screen recorder to record the presentation in slideshow mode
• Using a screen recorder to record the presentation in the slideshow mode with a webcam overlay 

Method one:

Microsoft enables you to directly save your PowerPoint presentation as a video. Once you’re done with your presentation you’ll have to select > File > Export > Video . You can also decide to save it at the video quality of your choice which ranges from 4K HD to 480P. But remember the videos aren’t uploaded to the cloud so the better resolution you choose, the bigger will be the video size. The default video format will be MP4 or WMV.

Few things to know while saving PowerPoint presentations using this method:

• Users can choose the time spent on each slide. By default, the time spent on each slide will be five seconds. So if your video is 20 slides and you choose the default five seconds per slide the PowerPoint presentation video will be of 100 secs.
• Alternatively, you can choose manual slide timing if you feel you need to narrate more/less in a few specific slides.
• You can decide to add narrations, audio, annotate on screen, clear annotations, record webcam as well. The webcam recording is however available only in Office 365.
• You can also upload it to Microsoft streams for quick access within your organization. 

Method two:

Alternatively, you can save the presentation in PowerPoint Show format(.ppsx) . This directly opens the presentation in a slideshow format for viewers. 

Using a screen recorder to record the presentation in slideshow mode 

Although Powerpoint lets you record presentations with narration and even video in some versions, it’s quite a complex process that takes a lot of time and effort. This is where PowerPoint screen recording tools come in handy. The PowerPoint recorders enable you to quickly and easily record your presentation, customize them based on your expectations, and share it with others. 

Here is a list of the Best PowerPoint screen recorders for you to choose the best tool. 

One of the best PowerPoint screen recorders is Vmaker as it’s completely free to record an unlimited number of recordings, and comes without any watermarks. Let's take a look on how to record PowerPoint presentations using Vmaker.

Here is a step by step guide on how to screen record PowerPoint presentations with audio

• Step 1: Sign up or Sign in to Vmaker and install the chrome extension .If you’re a Mac or Windows user, you can download and install the Vmaker's Screen Recorder for Mac or Vmaker's Screen Recorder for Windows .
• Step 2: Open the PowerPoint presentation that you want to record.
• Step 3: Launch the Vmaker app or chrome extension.
• Step 4: Choose screen recording mode with audio enabled and click on start recording to begin recording your presentation.
• Step 5: Add audio through narration, annotate screen, mute/unmute microphone, pause/resume recording as you wish.
• Step 6: Click on finish recording to complete your PowerPoint screen recording.
• Step 7: The video gets uploaded to the cloud in a few seconds irrespective of the video size. You can then edit, fine-tune, and then share it.

Adding a live webcam video to a PowerPoint presentation is also easier through Vmaker.

The steps and flow are pretty much the same with only the mode being different.

• Step 1: Sign up or Sign in to Vmaker and install the Mac application  
• Step 4: Choose screen plus webcam recording mode with audio enabled and click on start recording to begin recording your presentation.
• Step 6: Click on finish recording to complete your PowerPoint screen recording. 

Video guide on how to record PowerPoint presentation with audio and video

As mentioned earlier you can also create video presentations from scratch up by using online presentation makers. Online presentation makers enable you to create stunning video presentations by adding a range of things right from the text, audio, video, background, avatars, video screen recording , animations, transitions, effects, and much more. 

Users can decide either to start with a blank presentation or choose an existing template and start personalizing it based on their needs. 

Video presentation templates come in handy, especially for ones looking to create quick video presentations. You can choose any one of the templates based on your requirement and quickly edit the essential details to produce your video presentation.

Bonus: Screen Recording 101: Ultimate Resource Guide

Now that we have understood the importance of video presentations and learned how to create video presentations let’s take a look at some video presentation ideas and tips to create engaging video presentations.

Video presentations can further be enhanced by implementing certain ideas that will enable them to be engaging, seamless, and smooth for the audience. Here are some ideas that will help you create visually engaging video presentations.

• Give your first slide a powerful statement that resonates with your entire presentation video 

Use characters, images, and illustrations throughout your video presentation

Ensure all slides tell a story and connect with the powerful first statement , maintain similar font size consistently throughout the presentation videos.

• Use transitions and motion graphics to make your presentation visually appealing 

Ask Questions, polls, share quotes in between the video to keep viewers engaged

Conclude strongly proving or supporting your first statement, give a powerful statement that resonates with the video.

Keep the first slide of your presentation video short concise and to the point resonating with what is the key topic being covered in the video. In the example above you could see the video is about avoiding single-use plastics and that is clearly mentioned to set the tone for the video.

Using Animations, videos, images, illustrations adds value to the video presentation and helps convey the message clearly to the audience. In the above example, there is a video of a plastic bag flying to support the text given in the slide.

Ensure that the messaging in all slides of the video presentation connects with the message in the first slide. Here in this example, you can see that the slide talks about plastic taking a long time to break down which directly connects with the why you should avoid single-use plastics message in the first slide.

To offer a great visual experience for the viewers it is important to use fonts, colors, and text consistently in the video. Here in this sample presentation video, you could see font, text, spacing, amount of content, and color being uniform throughout offering a great visual experience for viewers.

Use transitions and motion graphics to make your presentation visually appealing

Transitions and motion graphics help while presenting the video presentation as the time in between helps the presenter prepare what to convey and also builds curiosity amongst the audience. In the example above you could see a wide range of transitions being available for usage on the video presentation. 

One of the major factors that differentiate a good and great PowerPoint presentation is how engaged the audience are throughout the presentation. Usage of stats, quotes, polls, questions in a video presentation enables the viewers to be engaged throughout the presentation. For instance, in this presentation video above the creator has used stats along with the right illustration which is a great hook in keeping the audience engaged.

The conclusion to a video presentation is as important as the first statement and it is important to finish the video presentation by supporting or proving what was conveyed in the first slide. In this reference, the creator has brilliantly made a powerful statement to support the need to avoid single-use plastic.

Following up on what we offered in the above section here are some tips to keep in mind while creating video presentations.

• Define the purpose of the video

Identify the target audience for the video

• Decide on the script, images, and illustrations for the video

Avoid using complex language and tone for the video 

Ensure you have a good video presentation maker for creating the video, avoid trying to convey too much of information in one go , make the intro and conclusion as powerful as possible, define the purpose of the presentation video.

Often ignored but the most important step in presentation video creation is the purpose definition stage. List out the key goals that you want to achieve by creating the presentation video and then pick up the most important goal that resonates with the video creation as your purpose. By defining the purpose of the video the next steps will be simplified. The purpose of the video will also automatically help in identifying the target audience of the video, brainstorming ideas for the video.

The target audience are the group of people who’ll potentially watch your videos once you publish them. Identifying and getting to know your audience enables you to decide on what exactly you’ll convey in the video, how you’ll convey the message, and not just that but also define the length of the presentation video.

Decide on the Script, Images, and Illustrations 

Write the script keeping in mind the purpose of the video and the target audience you are creating the video. Decide on the relevant images, videos, gifs, and illustrations to support the text on the script. By doing so early allows creators the time to make any changes to text based on the creatives and vice versa.

The sole purpose of PowerPoint presentations is to convey information in a simpler and meaningful manner. Using complex language, data and tone defeats the purpose. Keep the language simple, break down, visualize data as much as possible, and use a subtle tone throughout the presentation video.

Earlier presentation videos were being made using multiple tools which included a presentation tool, video editor, video hosting platforms. But now we have all-in-one video presentation makers that lets you do everything right from creating to sharing the video presentation. Ensure that you pick up the right PowerPoint video maker based on your video creation needs.

Here is an elaborate list of the best PowerPoint presentation makers for you to choose from.

The beauty of presentation videos is that you get to present them. So with that being the case adding too much stuff that you have to talk about as content on each slide doesn’t make any sense. Keep the content less and break down the information to be conveyed based on each slide so that you don’t end up sharing too much information in one particular slide alone.

The opening and closing slides of your video presentation hold the key to making an impact. Make the intro and conclusion as powerful as possible by interconnecting them. By doing so anyone watching the video presentation will have a takeaway from the presentation which creates a lasting impression.

Here are a few tips specifically for creating PowerPoint video presentations. The below tips are tailored to help you improve your PowerPoint video creation. 

• Decide on the font, color, and text content in each slide 
• Keep the content in each slide as short as possible 
• Support your content in each slide with powerful illustrations and data

Use transitions and effects but ensure that they’re not overused

Use high-quality images that are rich .

• Visualize charts, graphs, tables and add color to them 

Decide on the font, color, and text content in each slide

The minor details like font, sizing, color, and the volume of content in each slide play a key role in video presentations. Define the fonts and the size of the fonts that will be used in the presentation. Ensure that the amount of content on each slide is uniform. Making sure small details like this are looked into aids in the creation of the best PowerPoint video presentations. 

Keep the content as short as possible

Ensure that there is a lot of empty space in the slide and the content is kept minimum. This ensures a pleasant viewing experience when the presentation is converted into a video. As there will be narration in video presentations the explanation can be done over voice rather than adding texts in the PowerPoint slides.

Support your content with powerful illustrations and data

Adding illustrations and highlighting key data will help in engaging your audience as they’ll be paying key attention to what is being presented. Illustrations also enable you to offer a visually engaging video presentation keeping your audience engaged and hooked.

Using the built-in transitions and animations in Powerpoint is the quickest and easiest way to add an extra dimension to your presentation. Smartly ensure that you use the animations and transitions effectively so that it adds to the quality of your presentation. Also, overusing them by making excessive use of it in every slide will make the presentation look clumsy.

It’s important to have images across the presentation and the usage of images adds immense value to the presentation. Also, it is key to use high-quality ones as the usage of not-so-great ones really brings down the quality of video presentations.

Visualize charts, graphs, tables and add color to them

Using charts, tables and graphs helps the audience visualize data better. The video viewers can easily resonate with the insights shared in the narration with the visuals available on the video. Powerpoint comes with a built-in data visualization feature that enables you to create charts, graphs, tables with ease and convert them into videos.

Here is our list of the five best PowerPoint recorders for creating video presentations mainly using screen recording.  

• Vmaker 
• Panapto 
• Techsmith Camtasia 
• Ispring 

If you’re looking to create video presentations by using templates, animations, characters, transitions, voiceovers, images, etc then the best option would be Animaker Deck . Animaker deck is a free avatar-powered presentation video maker. 

This guide should have given you a comprehensive idea about presentation videos, the different types of presentation videos, and how to go about it in terms of planning, creation, and sharing. Do check out and start using Vmaker presentation video maker and create stunning presentation videos with ease. 

If you enjoyed reading the above article, then here are a few more cherry-picked articles you might be interested in reading further!

The Ultimate Guide to Create an Instructional Video Without a Script

A Complete Guide On Product Videos ~ Definition, Types and Tips

Ultimate How-to Video Guide with Examples, Tips, and Ideas

Step by Step Guide: How to record Skype calls

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Video presentation types: how to captivate any audience.

Written by Lidia Vijga

• CEO at DeckLinks, Speaker, Podcast Host
• Published on September 6, 2022
• Updated on March 6, 2024

Did you know that most people completely tune out after just 10 minutes into a traditional presentation? In today’s fast-paced world, capturing your audience’s attention is more crucial than ever. In this article, we’ll explore various types of video presentations that can captivate any audience. We’ll dive into stunning video presentation ideas, discuss the importance of engaging visuals, and provide actionable tips to create memorable and persuasive presentations. So, are you ready to transform your presentations and leave a lasting impression on your audience? Let’s get started!

KEY TAKEAWAYS

• Sales video presentations are designed to capture the viewer’s attention and persuade them to buy a product or service. They often include information about the product, demonstrations, testimonials, and a call to action.
• Educational video presentations aim to provide information and teach specific concepts or skills. They can be used in various settings, such as classrooms, conferences, and training, and often feature a narrator providing information to viewers.
• Promotional video presentations are short videos used to introduce or promote new products, raise brand awareness, or increase sales. They often use persuasive techniques and emotional appeals, and include a call to action.
• Employee training video presentations are tools used by companies to educate employees on various topics. Asynchronous video presentations are a time-efficient way to conduct employee training.
• Product demo video presentations showcase a product’s features and benefits, helping potential clients understand how the product works and its value.
• Informational video presentations provide detailed information about a specific topic, often using visuals and narration to convey complex information in an engaging format.
• Client onboarding video presentations help new clients understand a company’s products or services, guiding them through the initial stages of their relationship with the company.
• Prospecting video presentations target potential clients, providing an overview of a company’s offerings and demonstrating the value of their products or services.
• Client update presentations keep existing clients informed about new developments, product updates, or company news.
• Internal video presentations are used within a company to communicate important information, updates, or training to employees.
• To create stunning video presentations, focus on engaging visuals, clear and concise messaging, and ensuring that visual assets aid prospects in better understanding your products and services.
• Avoid using flashy graphics and animations that may distract the audience from your message

What are the most important types of video presentations?

Here is the list of 10 most important types of video presentations:

• Sales video presentations.
• Educational video presentations.
• Promotional video presentations.
• Employee training video presentations.
• Product demo video presentations.
• Informational video presentation.
• Client onboarding video presentations.
• Prospecting video presentations.
• Client update presentations.
• Internal video presentations.

While there are many different video presentation types you don’t have to implement all of them right away.

Your company can start making video presentations that fit an existing strategy and then adopt the ones that make the most sense. A video narrated presentation makes it easy to explain even the most complex products and services and convey information in an engaging video format that will get your audience hooked through the entire presentation.

Thankfully, these days you can create stunning video presentations without having to spend hours in video editing software!

Types of video presentations What is a sales video presentation?

A sales video presentation is a video that is designed to capture the viewer’s attention and interest and persuade them to buy the product or service.

Video sales presentation can include information about the product or service being sold, product demonstrations, testimonials as well as a call to action for the viewer.

A video sales presentation is an effective way to engage new or existing clients and communicate important information about your product or service. A video sales presentation makes it easy to convey complex information in an engaging and easily digestible video format. A video presentation can be easily shared with all the decision-makers. This allows the sales reps to stay in control of the sales process and not rely on a product champion or a gatekeeper to deliver their sales pitch to all of the stakeholders.

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Sales video presentations can be an effective way to reach potential customers who may not be able to physically see the product in person.

Sales video can also be used to provide an overview of a product or service for potential clients who are interested in learning more. Engaging video presentations can get the client curious, learn more about the product and ideally get them convinced to buy from a company. Or when used in marketing efforts, sales video presentations can help to build brand awareness and create an emotional connection with your target audience.

Sales video presentations is an effective tool for increasing sales and boosting client engagement.

One thing to keep in mind when creating presentations, try to avoid using flashy graphics and animations. An animated video presentation may look cool but motion graphics can distract the client from your message.

The most important question to ask yourself is: Do your visual assets aid prospects in better understanding your products and services?

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We cannot stress enough how important it is to keep your video presentation short and to the point. Green’s study showed that people will miss 95% of all activity in a video scene after only 20 minutes!

In fact, a recent study found that the average person’s attention span has declined by almost one-third over the past decade, thanks to smartphones!

Types of video presentations What is an educational video presentation?

An educational video presentation is a digital video that is created to educate an audience.

The purpose of educational video presentations is to provide information and/or to teach a specific concept or skill. It can be used in a variety of settings, such as in classrooms, conferences, and training. Educational video presentations may include text, relevant images, and/or video content of real-world examples. In most cases, it will feature a narrator who will provide information to the viewers.

These videos can be an effective way to present information, as they can get viewers engaged and hold their attention. When done right, educational video presentations can be an effective learning tool.

When designing educational video presentations, it is important to consider the following: the target audience, the purpose, the content, and the delivery method.

In a business setting, a live or asynchronous educational video presentations (pre-recorded) can be used to convey information about a new product or service to new or existing clients.

Asynchronous video presentations are a very time-efficient way to do employee training.

When creating educational video presentations, it is important to consider the needs of the audience and to ensure that the video content is engaging and informative. By carefully planning and designing educational video presentations, you can create engaging and valuable learning tool that will get your target audience hooked through the entire presentation.

Types of video presentations What is a promotional video presentation?

A promotional video presentation is a short video that sales and marketing teams use to introduce or promote new products, raise brand awareness, or increase sales.

Promotional videos are typically very short and can be used on social media, websites, or video email marketing efforts. They can also be shown at trade shows or events.

Promotional videos often use persuasive techniques and emotional appeals to get their message across, and they typically include a call to action, such as asking viewers to visit a website or buy a product.

When creating promotional videos or video infographics, sales teams should focus on creating a clear and concise message that will resonate with their target audience. Additionally, the promo videos should be visually appealing and not overloaded with motion graphics that can distract the clients from the main message.

Creating effective promotional videos requires careful planning and execution. Whether you’re promoting a new product launch or trying to increase brand awareness, promo videos and video infographics can be an effective way to reach and wow your audience.

Types of video presentations What is an employee training video presentation?

An employee training video presentation is a tool that can be used by companies to educate employees on a variety of topics.

Typically done in a static powerpoint presentations format that is not very engaging. However, when done in a video form can keep the audience engaged from start to finish.

Employee training videos can be an effective way to target specific learning objectives. An asynchronous video presentation (pre-recorded) makes it easy to deliver and present information in a timely fashion, as they can reach a large audience at once and can be viewed multiple times.

A training video can be used to introduce the company culture and values, and to provide an overview of the company’s history and achievements.

Employee training videos can be used to teach new employees about company policies and procedures or to provide continuing education for existing employees. Employee training video presentations can be used to explain the company’s procedures for handling client complaints and inquiries, and to provide an overview of the company’s products and services. Employee training videos can also be used to explain the company’s policy on vacation time, sick days, and benefits packages.

Asynchronous video presentations can also be used to introduce the employees to the management team, and to provide an overview of the company’s organizational structure.

Finally, the asynchronous video can be used to thank the employees for their hard work and dedication!

When used effectively, employee training videos can be a valuable asset for any business.

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Types of video presentations What is a product demo video presentation?

A product demo video presentation is a type of video that is used to show how a product works to potential customers or investors.

It allows sales and marketing teams to demonstrate how their product works highlighting its features and benefits, and demonstrate its capabilities. A well-prepared demo video can be an extremely effective sales tool, helping to increase conversion rates and accelerate the sales cycle. Product demo video presentations can be shared online or shown at trade shows.

When creating product demo video presentations, it is important to keep the following tips in mind:

• Keep it short and sweet – Most people have short attention spans. So when you create video presentations, it is important to keep them as concise as possible. Cut out any unnecessary fluff and get straight to the point.
• Focus on the benefits – Be sure to stress how your product can benefit the client, whether it is saving them time, and money, or providing some other tangible benefit. Showcase your competitive advantages.
• Deliver messages in a storytelling format – A good story will get viewers engaged and help them connect with your product.
• Use powerful illustrations – The right visuals and video style can make or break your demo video. Be sure to use high-quality relevant images and footage that clearly showcase your product in action. Avoid creating an animated video presentation with motion graphics. Irrelevant motion graphics will distract the client from the main message. Instead use visual assets that help you communicate information clearly.
• Use an engaging voice-over – The voice-over should be clear, concise, and easy to understand. Audio visual storytelling is very powerful!
• Avoid using industry jargon or technical terms that might not be familiar to your clients.

Ultimately, a good product demo video should be informative and persuasive, convincing viewers that the product is worth their time and money. Hopefully these tips will help you create a video demo that will get your audience engaged, accelerate the sales cycle, and close more deals.

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Types of video presentations What is an informational video presentation?

An informational video presentation is a type of educational video that provides information about a specific topic.

Informational video presentations can be used to educate the viewer about a certain subject or to provide an overview of a product or service.

In many cases, informational videos are used in conjunction with other marketing materials, such as brochures or website pages.

Unlike traditional educational video presentations, which often focus on one specific aspect of a topic, informational video presentations provide a more comprehensive overview. As such, they are often used as an introduction to a subject or as a supplement to other materials. When used correctly, informational video presentations can be an effective way to increase customer awareness and understanding of a company or product.

Whether you’re looking to provide your audience with information about a new topic or simply want to brush up on their existing knowledge, informational video presentations can be a helpful and engaging resource!

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Types of video presentations What is a client onboarding video presentation?

A client onboarding video presentation is a type of educational video that companies use to introduce and orient new clients to products or services, and provide an overview of your process.

When new client comes on board with a company, they are typically given a lot of information all at once. This can be overwhelming, and it can be difficult for the client to remember everything that they need to know.

Client onboarding video presentations are a great way to help new clients feel welcome and informed about the company, and it can help them to better understand what the company does and how they can get the most out of their relationship with the company.

Companies can ensure that they are providing their clients with the best possible buying experience by offering essential information in a concise and engaging manner. Well-made onboarding video presentations and welcome videos can help to build trust and confidence with new clients.

When creating an onboarding video, be sure to keep your audience in mind. Keep your onboarding video presentations concise and focused, and they should cover all of the important information that the client needs to know. When done right, client onboarding video presentations can save businesses time and money while improving customer satisfaction.

With a little planning, you can create an onboarding video that will leave a lasting impression on your new clients and show them that you are invested in their success. Onboarding and sales video presentations should be in the arsenal of every high-performing sales and marketing team.

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Types of video presentations What is a prospecting video presentation?

A prospecting video presentation is a powerful marketing tool that can help companies reach prospective clients.

This type of presentation can be an effective way to reach a large number of people in a short amount of time, and it can be used to introduce potential customers to your product or service before they meet with you in person.

By creating a short prospecting video presentation you can capture the attention of potential customers and persuade them to learn more about what you have to offer. It is an excellent way to introduce yourself and your products or services in a way that is engaging and visually appealing.

In addition, prospecting video presentations can be an excellent way to follow up with potential customers after they have met with you in person. By sending them a link to the video presentation, you can provide them with additional information about your product or service and remind them of the benefits of doing business with you.

Prospecting video presentations can be used as part of a larger video marketing campaign, or they can be standalone pieces that are distributed online, via a video email , or through social media channels.

When creating a prospecting video presentation, it is important to keep your audience in mind and focus on delivering a clear message. You don’t need to spend hours in video editing software, you just need to make sure that your video looks clean and professional.

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When done well, prospecting video presentations can be an extremely effective way to reach new customers and promote your products and services.

Types of video presentations What is a client update video presentation?

A client update video presentation is a presentation given to a client in order to update them on the status of their project, changes, or any other relevant information.

It is an opportunity for the company to give insights into their work process and show how they are progressing with the project, as well as any new developments that may be relevant to their business.

It’s also a chance to build or maintain relationships with clients, and to get feedback on your work. Client update video presentations should include new information, such as changes that have been made or progress that has been made, as well as any problems that have arisen and how they are being addressed. Your powerpoint presentations should be clear and concise and should leave the client feeling informed and reassured about the project.

When preparing a client update presentation, it’s important to focus on the client’s needs and objectives. Keep in mind that a client update video presentation is not an opportunity to sell additional services or products! Instead, it should be a chance to provide value and build trust with your clients.

Types of video presentations What is an internal video presentation?

An internal video presentation is a type of business video communication that is used to share information with employees of an organization.

These presentations are typically used to communicate important information about the company, announce changes or initiatives, provide training, declare changes in corporate policy, or announce the launch of a new product line.

Internal video presentations can be highly effective, as they allow organizations to reach a large audience in a short amount of time.

Internal video presentations can be extremely effective in engaging employees and fostering a sense of community within the organization.

These video presentations can also be used to recognize employee achievement, share best practices, or simply boost morale.

When creating an internal video, it is important to keep the audience in mind and to make sure that the content is relevant and engaging. A well-made internal video presentation can help to promote a positive work environment and improve communication within a company.

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BONUS: What is an investor video pitch presentation?

As a fast-growing company, at some point you have or you will probably look for outside funding to accelerate your growth. This is where the video pitch decks come into play.

A video pitch deck is a video presentation that entrepreneurs use to raise awareness and funding for their startups.

These video presentations are typically 5 to 10 minutes long and contain powerpoint slides with information about the problem, the solution, the market, the team, and the financials.

The goal of the video pitch deck is to get potential investors excited about the company and convince them to invest. Effective video presentations will include succinct, persuasive talking points and powerful visuals that tell a compelling story about the company and the founder’s vision. A pitch deck is an essential tool for any startup that is looking to raise capital.

A well-crafted video presentation explaining the business clearly and concisely can capture the attention and interest of investors, increasing the chances of a successful fundraiser.

Why every fast-growing company needs to use video presentations to stay ahead of the competition?

As the pace of business and competition continues to accelerate, more and more companies are finding that they need to use video presentations to communicate with their customers, employees, and partners. And gain competitive advantages over competitors.

There are five main reasons why fast-growing companies need to use video presentations:

• Video presentation makes it easy and extremely efficiently to convey information. A two-minute video can communicate the same amount of information as a ten-page document. It is often easier for people to process and remember information that they have seen in a video than information that they have read in a static PowerPoint presentation.
• Video is a very flexible medium. It can be used for everything from sales video presentations to training videos to customer onboarding and welcome videos.
• As any successful Sales executive or a B2B marketer knows, first impressions are important. When you’re trying to sell your company’s products or services, you need to make a lasting impression on potential customers. One of the best ways to do this is through prospecting or sales video presentations. Engaging video presentations can showcase your company in the best possible light, highlighting its strengths and capabilities.
• Video presentations can help to build trust with customers and they are increasingly easy to create and distribute.
• A video presentation can reach a wide audience very quickly. In today’s fast-paced world, people often don’t have time to read long marketing materials. However, they will often watch a short video if it’s interesting and informative.

For all these reasons, fast-growing companies should use video presentations to their advantage if they want to stay ahead of the competition.

For more information on how you can leverage video sales to accelerate the sales cycle and close more deals, read our guide here. It has a lot of great video presentation ideas!

Making video presentations is fast and easy with the right tools

Although a static PowerPoint presentation has always been essential for sales and marketing teams, it can be quite boring. Adding video narration to your PowerPoint slides can make your presentation much more engaging and lively, which will help grab the audience’s attention.

If you’ve ever tried to create a video presentation using video editing software and a video recording of your powerpoint presentation, you know how challenging, frustrating, and time-consuming it can be.

With DeckLinks, you can forget all those complicated and time consuming video editing software tools. DeckLinks is an easy-to-use video presentation maker tool that doesn’t require any prior experience. It was built specifically for sales and marketing teams that need to create video presentations fast. With DeckLinks you can video narrate any existing PDF presentation and share it in a single trackable link. It reports granular video presentation analytics so you can measure the performance of your presentations, identify the most engaged prospects and clients, and know when and how to follow-up. If you are looking to create stunning video presentations in minutes using your existing PowerPoint presentations, you should try DeckLinks.

Also if you are looking for some video presentation ideas, you should watch some of the best video presentation examples here.

Be sure to check our list of the best content types to share on LinkedIn that have high engagement.

What are the main types of video presentations?

The main types of video presentations include sales video presentations, educational video presentations, promotional videos, welcome videos, video infographics, and training videos. These formats cater to different purposes, such as informing, educating, persuading, or engaging the target audience.

What are the benefits of using video presentations in B2B sales and marketing?

Video presentations can help build trust with customers, convey complex information in an easy-to-understand manner, and keep the audience engaged. They can also enhance marketing efforts, improve sales pitches, and create a lasting impression on the target audience.

How can I use video presentations for employee training?

Video presentations can be used for employee training by creating engaging and informative content tailored to the learning needs of new employees. This can include step-by-step instructions, demonstrations, and interactive elements to enhance the learning experience.

How can I use video presentations to support my marketing efforts?

Video presentations can support marketing efforts by showcasing product features, sharing customer testimonials, offering educational content, and providing promotional offers. They can also be used to create brand awareness and generate leads through social media and other marketing channels.

How can I measure the success of my video presentation?

To measure the success of your video presentation, track metrics such as view count, watch time, time spent per slide, downloads, audience retention, click-through rate, conversion rate, etc. Analyze the data to identify areas for improvement and optimize future presentations.

How can video presentations help my business?

Video presentations are a great marketing and sales tool. They allow you to showcase products, promote services, train new employees, and educate your target audience in an easy to understand, memorable way.

What are the competitive advantages of using video presentations in B2B Sales?

Video presentations capture the audience’s attention and convey important information efficiently. They make your sales pitch more memorable and enable you to wow your audience with stunning visuals and engaging content.

Lidia Vijga

About the author.

Lidia Vijga is a seasoned professional with nearly 10 years of first-hand experience in B2B sales and B2B marketing. She has a proven track record of driving growth for companies across various industries. Throughout her career, Lidia has led numerous successful sales campaigns and implemented innovative marketing strategies that have significantly increased revenue and reduced customer acquisition cost for her clients. Lidia regularly shares her insights and experiences on LinkedIn, webinars, and public speaking engagements. Lidia believes in the power of personal qualities such as kindness, empathy, and the willingness to understand others. She is committed to empowering client-facing teams with tools that enhance their talent instead of automating it, and she firmly believes that teams that show their human side grow companies much faster.

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Table of contents.

A Quick Guide to Presentation Videos

Do you know a surefire way to avoid those boring, yawn-inducing presentations? Add a presentation video.

Giving a presentation in front of so many people is nerve-wracking for some. You’ve practiced a thousand times, studied your topics back and forth, got your notes and all materials ready. 

After all the things you’ve gone through, the audience still finds it downright boring.

Maybe that’s because you rely heavily on those 35-slide presentations, no visuals, only texts. Those colorful, dynamic PowerPoint slide designs don’t help much. And I can say whoever can stay focused and remember all the things you said until the very last slide is superhuman.

If you want to make your presentation stand out, more fun, and more importantly, more digestible, try to insert presentation videos.

What Can a Presentation Video Do For You?

Adding a video or two will break up your slides in a smooth and effective way that will keep your audience more focused and engaged with the overall content.

That way, they can easily retain the information you deliver without trying way too hard. Here are five ways that video presentations can make all the difference:

Tell Stories and Provoke Emotional Responses

Storytelling is one of the most powerful ways to communicate a message. When done well, it can stir emotions and create connections with your audience.

Telling stories in your presentation videos can help you capture and keep your audience’s attention.

In addition, storytelling with the background music and even characters you use in the video also provides an opportunity for you to share insights and provoke emotional responses. 

That way, you can get your audience to relate to the message and feel inspired by it.

Convey Your Messages Better

Videos, in general, are well-known for their ability to break down even complicated, complex topics in a way that makes them easier to understand. 

You can present complex ideas, theories, and concepts in an engaging manner by using presentation videos. As you do so, keep your target audience in mind at all times.

So, instead of providing your audience with endless slides just to get your whole information across, you can rely on one single presentation video. 

You can also use animation like motion graphics or videographics to make the video content easy to follow and much easier on the eyes.

Create Strong Impression in the First Few Seconds

Your audience will only give you a few seconds to make a good first impression. 

That is why it is important that your presentation videos are interesting and engaging right from the start. You can do this by using an attention-grabbing intro, putting a face to your voice, or even starting with a powerful statement.

Anything you can do to hook them in and keep their attention focused on the video is worth trying.

Remember, getting them interested in the first few seconds is key when it comes to giving a memorable presentation.

Increase Purchase Intentions

This one is for the business-minded folks. If you deliver a presentation to your prospects, you can use a presentation video to move them through the sales funnel. 

By inserting a video, you can visualize your pitch or ideas, even show them how your products or services work. 

This way, you can gain the trust of your audience because they see what they expect to get.

When Do You Need to Add a Presentation Video?

Now that you understand the benefits of well-crafted presentation videos, you might be wondering, “oh, great, but how do I know that I really need one for my presentation?”

Adding a presentation video to your arsenal of content marketing tools is always a good idea, but there are some instances where it is more crucial than others. 

Here are some signs that you might need to create a video for your presentation:

#1. You Host a Webinar

Webinars are a great way to deliver information to a large audience. However, they can be quite dry if there is no visual aid accompanying the audio. 

By adding a presentation video, you will get a chance to increase 61% of attention at virtual events.

You can help keep your audience more engaged and make sure that they get the most out of your webinar.

In addition, you can use the video to convey your messages in a way that is easier for them to digest. 

Most importantly, if you are conducting a webinar with other people, adding presentation videos will make it much more interesting and engaging for everyone involved. 

#2. You Have Complex Messages to Deliver

If you are trying to communicate complex information to your audience, using a presentation video is the way to go. 

Not only will it help keep them more engaged, but it can also make the process of understanding what you’re saying much easier. 

In fact, you can use animation and motion graphics to create explainer videos that will help break down your complex concepts into easy-to-follow visuals.

Remember, even if you are dealing with a sophisticated or highly educated audience, they still need to be able to understand what you’re saying. 

A presentation video can make that possible.

#3. The Topic of Your Presentation is Difficult to Visualize 

If your topic is difficult to visualize, using a presentation video can be very helpful. 

For example, if you are giving a presentation on quantum physics, it might be difficult for your audience to understand what you’re talking about without some sort of visual aid. 

However, by adding a well-made presentation video, you can help them see the concepts that you are discussing in a more concrete way.

This is also true for topics like history, economics, and other subjects that might be difficult to understand without some sort of visual representation.

#4. You Want to Impress Your Audiences

If you want to impress your audience, a presentation video is the way to go. 

Providing a presentation video means that you’ve come fully prepared. You care about your presentation with your whole heart.

That’s how you create a long-lasting first impression.

Also, not only will the video help keep audiences’ attention focused on what you are saying, but it can also make them more likely to listen and understand what’s being said.

Best Types of Videos for Your Presentation

Now that you know when to use a presentation video, it’s time to start thinking about what type of video would be best for your needs. 

There are many different types of videos that can be used for presentations, but some work better than others. 

One thing that needs to bear in mind is that short-form and straightforward videos are the best types for presentation.

Here are the three best types of videos for presentations: 

Motion Graphics Videos

Motion graphics videos are one of the most popular videos many businesses used in video marketing campaigns.

This simple yet intriguing animation is a great way to communicate complex information in an easy-to-follow way.

They are also very visually appealing, which can help keep audiences’ attention focused on the video.

Those seamless but simple motions can make audiences feel comfortable, not bored of the same thing over and over again.

Whiteboard Videos

If you need to convey more complex information in a simple way, whiteboard videos are your best bet. 

They use drawings on a digital whiteboard that are brought to life with animation and music. 

This can make it easier for audiences to understand difficult concepts. It puts them in a study-like environment, which makes them feel comfortable while learning complex information.

Screencast Videos

If you have a PowerPoint or other presentation format that needs to be converted into video form, screencast videos are the way to go.

They take your slides and turn them into an engaging visual experience for audiences by adding music, animations, and more. Screencasts are perfect for repurposing content that already exists.

Explainer Videos

Explainer videos are great for breaking down complex concepts into easy-to-follow visuals. 

They can be used to explain a wide variety of topics, and are perfect for presentations that involve a lot of technical information.

You can also use animation and create fictional characters to tell a story and make the presentation more engaging for the audience.

For a better-looking, more versatile explainer video for your presentation, you can invest in a professional production from an explainer video company .

Videographics

Videographics are a great way to share data in an engaging way.

They use infographics and motion graphics to illustrate statistics, trends, or other types of information that might otherwise be difficult for audiences to understand. 

So, if you need to deliver tons of data or statistical numbers in your presentation–  and want to make it more engaging for audiences, videographics are one of the best options.

How to Create a Well-Performing Presentation Videos: A Quick Checklist

Not all presentation videos work the same, though. 

Well-crafted ones bring you the results you want, but poorly-crafted ones can bring more harm to your presentation than good.

Below are some essential, best practices you should consider when creating your presentation videos:

Understand Your Audiences

The more you understand your audiences, the higher chances you’ll have to connect with them and speak their languages. 

In this way, you’ll communicate knowledge and the right message to your audiences.

Keep the Video Script to the Point

Long intros and big fluffy explanations can only make your audiences even more bored. So, don’t stray from the message. 

Remember that the video acts as a visual aid, so it’s crucial that you keep the video script straightforward so that your core messages can be delivered smoothly and easy to retain.

Make the Videos Short and Sweet

The presentation video should help you communicate your messages in a straightforward yet engaging way. 

That’s why it’s important to keep it short and concise. It’s always best to keep it under 5 minutes.

Add Engaging Elements

Enrich your video presentation with useful and interesting elements, such as interactive mini-quizzes, background music, or even a simple customized animated character. 

End on a Meaningful Note

A good presentation video always leaves the audience with something they can take away from the presentation. 

You can add a thought-provoking question, or even a link to your website can work to provide a strong ending that can create a lasting impression.

Pick the Right Video Format

PowerPoint allows you to save your presentation in these video formats: 

• MPEG-4 (or MP4 / .mp4)
• Windows Media Video (.wmv)
• MOV (if it’s PowerPoint on a Mac)

MPEG-4 is the most common video format and is widely supported. You can opt for this format if you have PowerPoint versions of 2013, 2016, or 2019. 

Meanwhile, while you’re using PowerPoint 2010, the Windows Media format would work best and more preferable.

Tools You Need to Make Great Presentation Videos

Creating a great presentation video might seem like a daunting, backbreaking task. 

In fact, there are some video tools you can use to make the production process thousands of times easier. Thanks to the internet. 

We’ve listed some of our favorites below:

Powtoon is unique because it allows you to create animated presentations that are geared toward the web. The platform features tons of templates, voice-over capabilities, and special effects including transitions and objects for making interactive presentation videos.

VideoScribe

VideoScribe is a highly popular and intuitive presentation video creation tool. It helps you to create professional-looking whiteboard animated videos. 

The website features an object-based visual scripting language for building presentations, which can be exported to .SWF, .HTML5 and .MP4 formats.

Camtasia Studio

The perfect screencasting software, Camtasia offers a wide range of tools including voiceovers and video editing. It’s also exceptionally easy to use.

You can even create tutorials for websites or walkthroughs for your apps! All you have to do is start recording your screen, edit as you see fit, and save the final file as a video.

Keynote 

This particular presentation software has an additional bonus. If you’re looking to create a video out of your Keynote slides, all you have to do is highlight the text and images, click export, and pick one of the many video resolutions. From there, just save it as a .mp4 file

Biteable helps you to create presentation videos hassle-free. All you have to do is upload the slides, enter your text, choose a background music track, and download the ready-made video. There are tons of templates you can use to craft presentation videos in minutes.

Make Your Presentations More Fun With Videos

Whether it’s for educational or marketing purposes, presentation videos can help you communicate your messages more effectively if they’re done right. 

Your audiences can easily retain the information, and it makes it much easier for you to break down even complicated topics. 

With a quick guide above, now you’re ready to impress your audiences with your presentation. No more yawns, no more blank faces.

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15 Effective Visual Presentation Tips To Wow Your Audience

By Krystle Wong , Sep 28, 2023

So, you’re gearing up for that big presentation and you want it to be more than just another snooze-fest with slides. You want it to be engaging, memorable and downright impressive. 

Well, you’ve come to the right place — I’ve got some slick tips on how to create a visual presentation that’ll take your presentation game up a notch. 

Packed with presentation templates that are easily customizable, keep reading this blog post to learn the secret sauce behind crafting presentations that captivate, inform and remain etched in the memory of your audience.

Click to jump ahead:

What is a visual presentation & why is it important?

15 effective tips to make your visual presentations more engaging, 6 major types of visual presentation you should know , what are some common mistakes to avoid in visual presentations, visual presentation faqs, 5 steps to create a visual presentation with venngage.

A visual presentation is a communication method that utilizes visual elements such as images, graphics, charts, slides and other visual aids to convey information, ideas or messages to an audience. 

Visual presentations aim to enhance comprehension engagement and the overall impact of the message through the strategic use of visuals. People remember what they see, making your point last longer in their heads. 

Without further ado, let’s jump right into some great visual presentation examples that would do a great job in keeping your audience interested and getting your point across.

In today’s fast-paced world, where information is constantly bombarding our senses, creating engaging visual presentations has never been more crucial. To help you design a presentation that’ll leave a lasting impression, I’ve compiled these examples of visual presentations that will elevate your game.

1. Use the rule of thirds for layout

Ever heard of the rule of thirds? It’s a presentation layout trick that can instantly up your slide game. Imagine dividing your slide into a 3×3 grid and then placing your text and visuals at the intersection points or along the lines. This simple tweak creates a balanced and seriously pleasing layout that’ll draw everyone’s eyes.

2. Get creative with visual metaphors

Got a complex idea to explain? Skip the jargon and use visual metaphors. Throw in images that symbolize your point – for example, using a road map to show your journey towards a goal or using metaphors to represent answer choices or progress indicators in an interactive quiz or poll.

3. Visualize your data with charts and graphs

The right data visualization tools not only make content more appealing but also aid comprehension and retention. Choosing the right visual presentation for your data is all about finding a good match. 

For ordinal data, where things have a clear order, consider using ordered bar charts or dot plots. When it comes to nominal data, where categories are on an equal footing, stick with the classics like bar charts, pie charts or simple frequency tables. And for interval-ratio data, where there’s a meaningful order, go for histograms, line graphs, scatterplots or box plots to help your data shine.

In an increasingly visual world, effective visual communication is a valuable skill for conveying messages. Here’s a guide on how to use visual communication to engage your audience while avoiding information overload.

4. Employ the power of contrast

Want your important stuff to pop? That’s where contrast comes in. Mix things up with contrasting colors, fonts or shapes. It’s like highlighting your key points with a neon marker – an instant attention grabber.

5. Tell a visual story

Structure your slides like a storybook and create a visual narrative by arranging your slides in a way that tells a story. Each slide should flow into the next, creating a visual narrative that keeps your audience hooked till the very end.

Icons and images are essential for adding visual appeal and clarity to your presentation. Venngage provides a vast library of icons and images, allowing you to choose visuals that resonate with your audience and complement your message. 

6. Show the “before and after” magic

Want to drive home the impact of your message or solution? Whip out the “before and after” technique. Show the current state (before) and the desired state (after) in a visual way. It’s like showing a makeover transformation, but for your ideas.

7. Add fun with visual quizzes and polls

To break the monotony and see if your audience is still with you, throw in some quick quizzes or polls. It’s like a mini-game break in your presentation — your audience gets involved and it makes your presentation way more dynamic and memorable.

8. End with a powerful visual punch

Your presentation closing should be a showstopper. Think a stunning clip art that wraps up your message with a visual bow, a killer quote that lingers in minds or a call to action that gets hearts racing.

9. Engage with storytelling through data

Use storytelling magic to bring your data to life. Don’t just throw numbers at your audience—explain what they mean, why they matter and add a bit of human touch. Turn those stats into relatable tales and watch your audience’s eyes light up with understanding.

10. Use visuals wisely

Your visuals are the secret sauce of a great presentation. Cherry-pick high-quality images, graphics, charts and videos that not only look good but also align with your message’s vibe. Each visual should have a purpose – they’re not just there for decoration. 

11. Utilize visual hierarchy

Employ design principles like contrast, alignment and proximity to make your key info stand out. Play around with fonts, colors and placement to make sure your audience can’t miss the important stuff.

12. Engage with multimedia

Static slides are so last year. Give your presentation some sizzle by tossing in multimedia elements. Think short video clips, animations, or a touch of sound when it makes sense, including an animated logo . But remember, these are sidekicks, not the main act, so use them smartly.

13. Interact with your audience

Turn your presentation into a two-way street. Start your presentation by encouraging your audience to join in with thought-provoking questions, quick polls or using interactive tools. Get them chatting and watch your presentation come alive.

When it comes to delivering a group presentation, it’s important to have everyone on the team on the same page. Venngage’s real-time collaboration tools enable you and your team to work together seamlessly, regardless of geographical locations. Collaborators can provide input, make edits and offer suggestions in real time. 

14. Incorporate stories and examples

Weave in relatable stories, personal anecdotes or real-life examples to illustrate your points. It’s like adding a dash of spice to your content – it becomes more memorable and relatable.

15. Nail that delivery

Don’t just stand there and recite facts like a robot — be a confident and engaging presenter. Lock eyes with your audience, mix up your tone and pace and use some gestures to drive your points home. Practice and brush up your presentation skills until you’ve got it down pat for a persuasive presentation that flows like a pro.

Venngage offers a wide selection of professionally designed presentation templates, each tailored for different purposes and styles. By choosing a template that aligns with your content and goals, you can create a visually cohesive and polished presentation that captivates your audience.

Looking for more presentation ideas ? Why not try using a presentation software that will take your presentations to the next level with a combination of user-friendly interfaces, stunning visuals, collaboration features and innovative functionalities that will take your presentations to the next level. 

Visual presentations come in various formats, each uniquely suited to convey information and engage audiences effectively. Here are six major types of visual presentations that you should be familiar with:

1. Slideshows or PowerPoint presentations

Slideshows are one of the most common forms of visual presentations. They typically consist of a series of slides containing text, images, charts, graphs and other visual elements. Slideshows are used for various purposes, including business presentations, educational lectures and conference talks.

2. Infographics

Infographics are visual representations of information, data or knowledge. They combine text, images and graphics to convey complex concepts or data in a concise and visually appealing manner. Infographics are often used in marketing, reporting and educational materials.

Don’t worry, they are also super easy to create thanks to Venngage’s fully customizable infographics templates that are professionally designed to bring your information to life. Be sure to try it out for your next visual presentation!

3. Video presentation

Videos are your dynamic storytellers. Whether it’s pre-recorded or happening in real-time, videos are the showstoppers. You can have interviews, demos, animations or even your own mini-documentary. Video presentations are highly engaging and can be shared in both in-person and virtual presentations .

4. Charts and graphs

Charts and graphs are visual representations of data that make it easier to understand and analyze numerical information. Common types include bar charts, line graphs, pie charts and scatterplots. They are commonly used in scientific research, business reports and academic presentations.

Effective data visualizations are crucial for simplifying complex information and Venngage has got you covered. Venngage’s tools enable you to create engaging charts, graphs,and infographics that enhance audience understanding and retention, leaving a lasting impression in your presentation.

5. Interactive presentations

Interactive presentations involve audience participation and engagement. These can include interactive polls, quizzes, games and multimedia elements that allow the audience to actively participate in the presentation. Interactive presentations are often used in workshops, training sessions and webinars.

Venngage’s interactive presentation tools enable you to create immersive experiences that leave a lasting impact and enhance audience retention. By incorporating features like clickable elements, quizzes and embedded multimedia, you can captivate your audience’s attention and encourage active participation.

6. Poster presentations

Poster presentations are the stars of the academic and research scene. They consist of a large poster that includes text, images and graphics to communicate research findings or project details and are usually used at conferences and exhibitions. For more poster ideas, browse through Venngage’s gallery of poster templates to inspire your next presentation.

Different visual presentations aside, different presentation methods also serve a unique purpose, tailored to specific objectives and audiences. Find out which type of presentation works best for the message you are sending across to better capture attention, maintain interest and leave a lasting impression. 

To make a good presentation , it’s crucial to be aware of common mistakes and how to avoid them. Without further ado, let’s explore some of these pitfalls along with valuable insights on how to sidestep them.

Overloading slides with text

Text heavy slides can be like trying to swallow a whole sandwich in one bite – overwhelming and unappetizing. Instead, opt for concise sentences and bullet points to keep your slides simple. Visuals can help convey your message in a more engaging way.

Using low-quality visuals

Grainy images and pixelated charts are the equivalent of a scratchy vinyl record at a DJ party. High-resolution visuals are your ticket to professionalism. Ensure that the images, charts and graphics you use are clear, relevant and sharp.

Choosing the right visuals for presentations is important. To find great visuals for your visual presentation, Browse Venngage’s extensive library of high-quality stock photos. These images can help you convey your message effectively, evoke emotions and create a visually pleasing narrative. 

Ignoring design consistency

Imagine a book with every chapter in a different font and color – it’s a visual mess. Consistency in fonts, colors and formatting throughout your presentation is key to a polished and professional look.

Reading directly from slides

Reading your slides word-for-word is like inviting your audience to a one-person audiobook session. Slides should complement your speech, not replace it. Use them as visual aids, offering key points and visuals to support your narrative.

Lack of visual hierarchy

Neglecting visual hierarchy is like trying to find Waldo in a crowd of clones. Use size, color and positioning to emphasize what’s most important. Guide your audience’s attention to key points so they don’t miss the forest for the trees.

Ignoring accessibility

Accessibility isn’t an option these days; it’s a must. Forgetting alt text for images, color contrast and closed captions for videos can exclude individuals with disabilities from understanding your presentation. 

Relying too heavily on animation

While animations can add pizzazz and draw attention, overdoing it can overshadow your message. Use animations sparingly and with purpose to enhance, not detract from your content.

Using jargon and complex language

Keep it simple. Use plain language and explain terms when needed. You want your message to resonate, not leave people scratching their heads.

Not testing interactive elements

Interactive elements can be the life of your whole presentation, but not testing them beforehand is like jumping into a pool without checking if there’s water. Ensure that all interactive features, from live polls to multimedia content, work seamlessly. A smooth experience keeps your audience engaged and avoids those awkward technical hiccups.

Presenting complex data and information in a clear and visually appealing way has never been easier with Venngage. Build professional-looking designs with our free visual chart slide templates for your next presentation.

What software or tools can I use to create visual presentations?

You can use various software and tools to create visual presentations, including Microsoft PowerPoint, Google Slides, Adobe Illustrator, Canva, Prezi and Venngage, among others.

What is the difference between a visual presentation and a written report?

The main difference between a visual presentation and a written report is the medium of communication. Visual presentations rely on visuals, such as slides, charts and images to convey information quickly, while written reports use text to provide detailed information in a linear format.

How do I effectively communicate data through visual presentations?

To effectively communicate data through visual presentations, simplify complex data into easily digestible charts and graphs, use clear labels and titles and ensure that your visuals support the key messages you want to convey.

Are there any accessibility considerations for visual presentations?

Accessibility considerations for visual presentations include providing alt text for images, ensuring good color contrast, using readable fonts and providing transcripts or captions for multimedia content to make the presentation inclusive.

Most design tools today make accessibility hard but Venngage’s Accessibility Design Tool comes with accessibility features baked in, including accessible-friendly and inclusive icons.

How do I choose the right visuals for my presentation?

Choose visuals that align with your content and message. Use charts for data, images for illustrating concepts, icons for emphasis and color to evoke emotions or convey themes.

What is the role of storytelling in visual presentations?

Storytelling plays a crucial role in visual presentations by providing a narrative structure that engages the audience, helps them relate to the content and makes the information more memorable.

How can I adapt my visual presentations for online or virtual audiences?

To adapt visual presentations for online or virtual audiences, focus on concise content, use engaging visuals, ensure clear audio, encourage audience interaction through chat or polls and rehearse for a smooth online delivery.

What is the role of data visualization in visual presentations?

Data visualization in visual presentations simplifies complex data by using charts, graphs and diagrams, making it easier for the audience to understand and interpret information.

How do I choose the right color scheme and fonts for my visual presentation?

Choose a color scheme that aligns with your content and brand and select fonts that are readable and appropriate for the message you want to convey.

How can I measure the effectiveness of my visual presentation?

Measure the effectiveness of your visual presentation by collecting feedback from the audience, tracking engagement metrics (e.g., click-through rates for online presentations) and evaluating whether the presentation achieved its intended objectives.

Ultimately, creating a memorable visual presentation isn’t just about throwing together pretty slides. It’s about mastering the art of making your message stick, captivating your audience and leaving a mark.

Lucky for you, Venngage simplifies the process of creating great presentations, empowering you to concentrate on delivering a compelling message. Follow the 5 simple steps below to make your entire presentation visually appealing and impactful:

1. Sign up and log In: Log in to your Venngage account or sign up for free and gain access to Venngage’s templates and design tools.

2. Choose a template: Browse through Venngage’s presentation template library and select one that best suits your presentation’s purpose and style. Venngage offers a variety of pre-designed templates for different types of visual presentations, including infographics, reports, posters and more.

3. Edit and customize your template: Replace the placeholder text, image and graphics with your own content and customize the colors, fonts and visual elements to align with your presentation’s theme or your organization’s branding.

4. Add visual elements: Venngage offers a wide range of visual elements, such as icons, illustrations, charts, graphs and images, that you can easily add to your presentation with the user-friendly drag-and-drop editor.

5. Save and export your presentation: Export your presentation in a format that suits your needs and then share it with your audience via email, social media or by embedding it on your website or blog .

So, as you gear up for your next presentation, whether it’s for business, education or pure creative expression, don’t forget to keep these visual presentation ideas in your back pocket.

Feel free to experiment and fine-tune your approach and let your passion and expertise shine through in your presentation. With practice, you’ll not only build presentations but also leave a lasting impact on your audience – one slide at a time.

• Video Marketing
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Make Super Cool Animated videos in no time

Wow your audience with these 5 types of video presentations!

Sruthi - September 3, 2016 - Leave your thoughts.

Animated Video Making , Animation videos , Business , Infographic , make animated video

The very thought of a business meeting paints a picture of boredom in the minds of most employees. This is mainly because of never ending chain of long and boring ppts.

The speaker faces an awkward situation of distracted listeners with looks astray on their watches or mobile phones. This scenario is common for all corporates.

But with such important information to be conveyed to the audience, what can the speaker do to keep the attention of employees from drifting away from the agenda of the business meeting?

A video presentation is the clear answer.

Videos have become the ‘one size fits all’ solution, a language of the masses. Particularly on the emotional front, it can tell great stories that greatly influences people.

And that is why implementing it in a presentation before important stakeholders is a great idea. Over the years, powerpoint may have been set as the standard for business presentations, but unless your visual aid is good enough, it cannot outweigh a video in hooking the audience.

The presence of a Video presentation delivers a vibe of energy and momentum in the boardroom. It makes your presentation more alive and demanding. It is the video that acts as an element of attention in an otherwise dry presentation.

Before we dive in further into video presentations, let us see how the presence of a video can render its benefits.

• Video can tell a compelling story which can convey some emotion along with the message. Everyone knows the famous fact: Emotion drives sales.
• A thirty second video can convey half a million words . By playing a short 30-second video instead of ramming in 15 bullet points into one slide, you can make the message easily sink into the minds of the audience.
• While conveying a metaphor, the video comes in handy in showing the audience the context of the message.
• The speaker gets a versatile medium to convey his thoughts. He gets his space and time to make his presentation even more lively.

1. Sales video presentation.

It is a universal fact that sales is one of the most important functions of a business.

Most deal closures happen at the end of an exciting presentation by the sales executive. To increase the chances of a sales closure, a sales executive should ensure that the first few seconds of the sales presentation must be intriguing enough to keep the prospect hooked through the entire presentation.

Rather than a boring monologue from the sales executive, a video presentation with impressive visuals showing the benefits that their offering can seal the deal in a matter of minutes.

With a video presentation, you can convey palpable excitement and make the customer want to know more about your product. You can induce in them a liking for the product and an urge to find out more.

Here are a few tips to make your sales video presentations more intriguing.

• Focus on what the audience wants.

Instead of having the features of your product in the first slide, state the problem faced by the audience and the solution of the problem in your presentation. The audience would like their mind to be read, and their queries answered without being asked.

• Try to deliver messages in a storytelling format

Statistics say that a sales presentation with a story is more likely to resonate with the audience than a presentation merely about the product or features. Stories add emotion into the equation and emotions drive sales. It is a scientifically proven fact that people take more emotional decisions than mindful decisions.

• Lay emphasis on how your product is different from the competitors’ and also convey the benefits it can offer them.

People choose products for the competitive advantages they offer over the other options

• Decide and give a structure to your video.

Determine the perfect structure to your video that can pitch to the audience. There need not be a format. If the flow is alluring, then your purpose is met.

• The visuals of the video should be enticing.

Along with your speech, the visuals are also an integral part of the presentation.Here is a detailed guide on visuals of a business presentation: The Art Of Picking Colours for Business Presentations

2. VC pitch/Investor pitch

Venture capitalists hear hundreds of pitches a year. Few of the entrepreneurs succeed while most of them fail. This is mostly because the entrepreneurs fail to convey information that the investors look for in an engaging and understandable way .

You have to answer the questions in the minds of investors to give them a reason to believe in your brand.

You have to convey the value proposition to your investors and show why your idea is brilliant. You must choose a potential medium that can showcase your brand and your idea in a compelling way. And for most of the reasons described above, the video presentation stands out again.

By balancing the voice with the visuals, video presentation can serve as a better platform to convey thoughts and ideas compared to the slides.

Add an inspiring situational video to the presentation mix and you can make your idea shine in front of the investor.

For example , If you have a medical app that helps you instantly connect to a proficient medical practitioner on a global level, you can start your VC pitch with a short first person situational video like the one below:

“I flew up to New York with a sinus infection and the pressure of the landing ruptured my eardrum and worsened my situation. “ “I looked up the internet to find a huge list of medical practitioners. Confused, I logged on to ABC app to connect to the best medical practitioner instantly. ”

Including this story at the beginning of the video presentation makes the session a lot more interesting and easy to comprehend, compared to the powerpoint presentations.

For this reason, video presentations are gaining momentum nowadays to become the preferred choice by the corporates for sales pitches. It has the efficacy to craft an impactful impression in the minds of the viewer.

Before making your VC sales pitch video presentation, have a look at the 11 slides listed below. According to an excerpt from Forbes, these are the 11 basic slides every entrepreneur should look to add in their investor pitch deck.

• Slide 1: Vision / Elevator Pitch
• Slide 2: Traction / Validation
• Slide 3: Market Opportunity
• Slide 4: The Problem
• Slide 5: Product / Service
• Slide 6: Revenue Model
• Slide 7: Marketing & Growth Strategy
• Slide 8: Team
• Slide 9: Financials
• Slide 10: Competition
• Slide 11: Investment ‘Ask’"

We have a carefully designed Animaker pitch deck template that can effectively pitch your startup idea to investors in less than 3 minutes.

3. Employee training.

Anne M Mulchany, the former CEO of Xerox Corporation had once quoted:

“Employees are a company’s greatest asset-They are the competitive advantage they want to retain the best: Provide them with encouragement, stimulus and make them feel that they are an integral part of the company’s mission.”

True to the word, employees are the driving force of the company. The company's success or the failure depends on them. So if you want your business to be successful and your team productive, you need to both train and motivate your employees.

Big corporates have invested on training videos to make their employees more skilled. On the other hand, the companies which had not made this investment have lost most of their business to companies with better training modules.

Video presentations are the secret formula for designing better training modules. Video presentation as a part of the training module is similar to an inspirational movie. It hooks you in the starting and teaches you a lesson at the end. And for this obvious reason, corporates have implemented it in their training material.

Corporates have made several training videos like soft skill development video, software training video, safety training video, corporate behavior video, etc. To get more information on how you can use video presentations in corporate training, you can follow this link.

4. Internal sales video presentations.

Video presentations are the answer to all the woes of the young subordinates . By adding video infographics to an already impressive video presentation made with Animaker , people can really stand out from the crowd and impress their boss. Especially with Animaker’s video infographics, you get the perfect tool to present your video presentations.

5. Educational video presentations.

"Presentation" is a term not restricted to business alone. It is a tool of learning . So it applies to education as well.

Students, teachers, lecturers presentations use it to show what they want to say. It is a visual aid. The goal of the presentation is to help the students to grasp the concept, apply it and advance on it. Somehow here too, the video serves its purpose.

Especially animated videos hold a special place in the minds of the students because it resembles the cartoons which are eye catchy. So teachers can use it to their advantage to create creative, colorful and attractive video presentations.

It serves a dual purpose. It entertains them as well as educates them. Of late, technology has been integrated into the curriculum, and video is the element that is extensively used.

Teachers can ask their students to give video presentations instead of powerpoint presentations. This task inculcates both critical thinking and creativity inside them.

The process of working with animations motivates them to naturally put in that extra effort for both coming with up a unique solution for the assignment and also creating the best looking Animated Video presentation .

On a closing note.

Video presentations are definitely a sure-fire solution to hook your potential prospects and sway their decisions to your side.

But, there also needs to be a balance between the video and the energy with which the presentation is delivered. And most importantly, your video should tell a great story . If your story triggers a positive emotion in the minds of the audience, then voila they are bound to buy into your idea.

Have experience using a video presentation before? Share us your thoughts in the comments section below.

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The 8 Types of Presentation Styles: Which Category Do You Fall Into?

Updated: December 16, 2020

Published: September 24, 2018

Types of Presentations

• Visual Style
• Freeform Style
• Instructor Style
• Coach Style
• Storytelling Style
• Connector Style
• Lessig Style
• Takahashi Style

Everyone on the internet has an opinion on how to give the “perfect” presentation.

One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.

But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.

Check out each one and decide which will be most effective for you.

Types of Presentation Styles

1. visual style.

What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.

When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.

Visual style presenter: Steve Jobs

2. Freeform Style

What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.

When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.

Freeform style presenter: Sir Ken Robinson

3. Instructor Style

What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.

Instructor style presenter: Al Gore

4. Coach Style

What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.

When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.

Coach style presenter: Linda Edgecombe

5. Storytelling Style

What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.

When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.

Storytelling style presenter: Jill Bolte Taylor

6. Connector Style

What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.

When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation

Connector style presenter: Connie Dieken

7. Lessig Style

What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.

When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.

Lessig style presenter: Lawrence Lessig

8. Takahashi Style

What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.

When to use it: If you find yourself in Takahashi’s shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.

Takahashi style presenter: Masayoshi Takahashi

Slides from one of Takahashi’s presentations:

Whether you’re speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message. You can even ask an  AI presentation maker  tool to create presentations for you in your preferred style

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7 Different Types of Video Presentations

Videos play a very important role in today's time. It has been known for getting the audience hooked and grab their attention altogether. Normal PowerPoint presentations have been the core of every business and every other organization; but unless and until a video is added to the presentation, it stays monotonous which may not be able to fulfill the purpose very well. In the other hand, a video presentation makes the purpose engaging and lively which gets some extra attention. There are many different types of video presentations such as:

Educational video presentations

Video presentations are not just restricted for business purposes, but are also widely used for educational uses. Teaching and learning both gets easy through the use of video presentations. Teachers can use this for online courses as well as for classroom studies. The students will be able to grasp in more through these video presentation types rather than learning by just flipping the pages of a book. Video presentations are now widely used as an educational tool, as the audio-visual features of it can facilitate learning to a great extent. For online courses, a teacher can use ezTalks Cloud Meeting for connecting with the student for educational purposes.

Sales video presentations

Every business has a primary function of making sales and increasing them by way of getting good orders from the clients. Most of such deals are finalized after very exciting and engaging video presentations. The various types of video presentations gets the client curious; and if such a presentation is made for a sales purpose, then definitely it will cause the client to know more about the product and the video presentations will finally induce them to finalize the deal with you. A sales executive should present an awesome video presentation before the prospect to get the sales made. Also, with ezTalks video conferencing , it has become very simple and quick to create and present a video presentation.

Investor pitching video presentations

Investors get a lot of pitches across the year and it is obvious that they don't just invest in any business. One has to present their business plan in a very appealing manner to get the investor for investing in their business. This purpose can be very smoothly fulfilled by using a video presentation to present your plan in an interesting and an understandable way. A video presentation depicting the business purpose clearly will definitely get the Investor's mind engaged and you are sure to get the offer.

Promotional video presentations

Promotional videos as the name suggests are those videos which promote or depict a particular cause or thing. Unlike educational or sales video presentation types, a promotional video presentation is different because it is not specifically for a certain section of the society. It is widely for everyone and the purpose could be to spread a social cause or popularize the concerned product. Promotional video presentations also include product reviews and product descriptions.

Employee training video presentations

It is said that employees are the greatest and the most valuable assets of a firm. Hence, it is the responsibility of the officials to get good employees and keep them motivated always. They always need to be trained and the human resource department needs to take care that the employees know everything they are supposed to know to be competitive enough and face new challenges. Many companies invest in training video presentations which are presented to the employees in order to motivate them to work better as well as to keep them updated on the latest news and technology that they are required to know about. Employees can be connected by using the ezTalks video conferencing tools and then they can be shown the training videos.

Informational video presentations

Informational video presentations are those who purely provide you with some information. It could be about the weather conditions or about any social issues prevailing. The purpose is mainly informing you about the current events and making you alert and aware about it. Informational video presentation types include news broadcasts and social media presentations. Also, the documentaries that are made and presented are a type of informational video presentations.

Entertainment video presentations

Some video presentations types are completely based on entertainment as its sole purpose. These are the entertainment video presentations that are presented in an informal manner and focuses only on entertaining the audience. Out of all the other video presentations, entertainment video presentations are the ones that have a very large scope. They have no limit on the topics included and can vary in their genres. They might be travel video presentations or even music video presentations. These video presentations are done for getting a person relaxed and there are no rules for making such a presentation. PNG image source from pngtube , pngsee , vippng .

All these types of video presentations show that video presentations are more capable of presenting information in an appealing manner and getting the work done easily. They are basically made to provide services, carry on business functions as well as for fun purposes and each type of video presentation requires a different style of presenting as they are used for different reasons.

The 6 types of presentation (and why you need them)

Hrideep barot.

• Presentation , Public Speaking

We all have been exposed to different types of presentations right from school years.

Group presentations, lectures by teachers and professors, seminars, webinars or online presentations, e-learning, e-conferences, etc., are all different types of presentations that we come across in our daily lives.

But each of them work for different settings.

In this article, we will take a look at 6 such types of presentations and when and why you need them.

1. Informative Presentations

This is the most common type of presentation, be it in an educational setting or business or corporate setting.

The aim of an informative presentation is to give detailed information about a product, concept, or idea to a specific kind of audience.

They are often analytical or require a rational analysis of the data presented.

Training sessions or one-day workshops are good examples where this kind of presentation is used.

Here is an example of an informative presentation on public speaking and presentations.

Now, there are different situations where you can use informative presentations.

a) Reporting

Although a report is a written explanation of an event, it can also be verbal.

A perfect place to use informative presentations is news reporting , as it requires the presenter to present information systematically.

b) Briefing

This involves explaining both positive and negative aspects of a particular topic in a few words.

It is providing information quickly and effectively about an issue to influence decisions or to come to solutions.

Hence, the decision-making bodies of an organization can make use of this kind of presentation to save time and effectively come to conclusions.

c) Research

Informative presentations are often used to present research findings to a specific audience , as it involves reporting the findings and briefing it to the audience.

Hence, almost everywhere where research takes place, be it in an educational context or occupational , can make use of this kind of presentation.

Tips for giving informative presentations

• As there would be a lot of technical information and statistics, focus on the main points or agenda first and if you have more time, you can add them at the end
• Keep your presentation simple and clear . Avoid complex sentence structures and graphics
• Tell the outline of your presentation briefly in the introduction for a better flow
• Make sure that your presentation does not stretch for too long. 10-15 minutes is what your audience can concentrate on
• Restate your keyphrase at the end and briefly summarize all the important points of your presentation

Speech topics for an informative presentation

• Cropping techniques
• Organic Farming
• Corporate Farming
• Hydroponics
• Sustainable Agriculture, etc
• Climate change
• Environmental issues
• Eco-friendly ways of management
• Eco-politics
• Eco-feminism, etc
• Gender studies
• Gender and education
• Religious studies
• History of education
• Philosophy of education, etc
• Ethnic cultures
• Indigenous cultures
• Multiculturalism
• Popular culture
• Cultural trends, etc
• Business administration
• Business ethics
• Business models
• Promotion and marketing communications
• Finance, etc

2. Persuasive presentations

Persuasion is the art of motivating or convincing someone to act or make a change in their actions or thoughts.

If you are planning to give a persuasive presentation, and are looking for how to give a persuasive speech, check out our article on A Comprehensive Guide to Writing a Persuasive Speech to gain in-depth knowledge about the art of giving persuasive presentations.

Persuasive presentations are also widely used form after informative presentations.

There are various circumstances where persuasive presentations can be used.

a) Policy-making

Government bodies make use of persuasion almost every time, be it the legislative or decision-making bodies, executive bodies, or even courts.

Even election campaigns involve using persuasive presentations as an instrument of their pre-determined goals of swaying the citizens.

For that matter, any executive or management body of an organization can make use of these kinds of presentations.

b) Value judgment

This kind involves answering the question “why” and supplementing it with possible benefits.

Most Ted talks and YouTube videos try to persuade the audience and fall into the persuasive presentation category.

Even religious heads use this as a means of persuading their believers to follow their belief system.

Deciding on a procedure or telling an audience the correct procedure of doing something is another situation.

An example of a persuasive presentation

Bailey parnell: is social media hurting your mental health.

This TED talk by Bailey Parnell is a good example of a persuasive presentation.

She starts strong by asking rhetorical questions that set the mood for her further points.

We can also see how the speaker is genuinely concerned regarding the issue, engaging the audience till the end.

Tips for giving a persuasive presentation

• Start your presentation with a relevant quote or statistics about your topic to establish credibility
• Tell personal anecdotes and examples wherever necessary to develop an emotional connection with your audience
• Deliver your presentation with passion and genuine interest to motivate your audience to think
• Answer the question “why” for better understanding and clarity in your presentation
• State your viewpoint clearly and clarify doubts if your audience seems to have any

Speech topics for persuasive presentations

• Is animal testing ethical?
• Should cosmetic surgery be banned?
• Can the death penalty be the only solution to the rising crime rates?
• Should the legal age be 18?
• Should immigration laws be revised?
• Why you should never add your parents on Facebook
• Guys are more interested in gossip than girls
• It is your major duty to annoy your parents
• You are not enjoying student life if you are not procrastinating
• Endless memes can be made on my life, etc
• Is taming wild and exotic animals ethical?
• The importance of emotional support animals
• Why are bunnies the perfect pet?
• Why do animals make the best companions?
• Why there is a need for patients to have emotional support animals, etc
• How and why there is a need to do business analysis before opening your business?
• Why small businesses are successful and more profitable?
• Why do sales and customer service departments need to be paid more?
• Why does the HR department need to be polite and understanding?
• Why should you not do business with a family member?
• How charity is a means of converting black money to white?
• Why is detaining people on the suspicion of terrorism justified?
• Should euthanasia be made legal?
• Should violent crime offenders be sentenced to death?
• Should foreigners be allowed to buy a property?

3. Demonstrative presentations

This involves demonstrating a process or the functioning of a product in a step-by-step fashion.

So, a master class on communication skills or making a product model is an example of a demonstrative presentation.

Usually, the audience is an active part of such presentations and these can work in any context where you want the audience to learn a new skill.

a) Instructions

This involves giving guidelines or steps of a process or work .

Teaching how to make a car model step-by-step is a good example where you can use this kind of informative presentation to guide your audience.

Another instance can be at the workplace , to train the employees or introduce them to a new product at work.

This type also works with demonstrating recipes and cooking workshops.

An example of demonstrative presentation

The easy guide on making just about any smoothie.

In this recipe demonstration, he tells his audience how many ingredients are involved and briefs them about the outline of his presentation at the start of his speech.

He also shows all steps in real-time so that the audience have a better understanding of the process and keeps them engaged.

Tips to give a demonstrative presentation

• Introduce your product and its function to your audience before telling them how to go about with the steps
• Explain the steps with diagrams or show them in real-time along with the audience
• Give equal time to every person in the audience for clearing doubts, if any
• Keep your introduction short. Not more than 5 minutes
• Discuss options or variations that the audience can try at the end of the presentation

Speech topics for demonstrative presentations

• How to administer CPR
• How to wrap a gift professionally
• How to budget your monthly income
• How to choose a car insurance
• How to restore a piece of antique furniture

4. Inspirational presentations

As the name suggests, this type of presentation involves inspiring others!

The main aim of an inspirational presentation is to motivate or move your audience and is also known as a motivational presentation.

Using techniques like storytelling, narrating personal anecdotes , or even humor work wonders as your audience develops an emotional connection to the message.

This TED talk by Luvvie Ajayi Jones is humorous but a lot more inspirational. Check it out!

Tips for giving an inspirational presentation

• Start with a question that will leave the audience thinking. Pause for some time and then begin with your presentation
• Develop a sense of connection by narrating personal incidents and experiences to grow empathy
• Have some main points that you want to emphasize on
• Make use of humor ! It instantly builds a connection with the listener
• Non-verbal elements like paralanguage, body language, speech modulations, tone, etc., makes a huge difference

Speech topics for an inspirational presentation

• Importance of diversity and inclusion
• Building mental resilience
• Need for change management
• Valuing small victories in life
• How procrastinating is your enemy

5. Business presentations

In the corporate world, presentations are the go-to solution to do anything: planning or strategizing, articulating company goals, screening candidates, status reports , and many more.

Let us take a dive into the different types of business presentations.

a) Sales presentation

Also known as sales pitches , sales presentations involve providing information about a product or a service to sell it.

It has a pre-defined strategy of initiating and closing the sales deal.

This can be done in person or nowadays, on the phone, or via e-communication .

b) Training sessions

Often employees have on-the-job training sessions that are aimed to increase the knowledge and skills of the employees.

This kind can also involve the audience to participate , like in demonstrative presentations.

c) Meetings

Meetings can be called for for different reasons and can be of different forms as well.

Conferences ( both video and in-person), board meetings, informal team meetings, daily reporting, etc., are all various contexts of meeting in a business setting.

d) E- presentations

E- presentations existed before the COVID pandemic as well but were used seldom.

But, with the ongoing pandemic, e-presentations or remote presentations have replaced all other types of presentations and will be with us for a while longer.

However, on the brighter side, it is an eco-friendly alternative to normal face-to-face kind of a set-up, and it also saves transportation and other costs !

e) Seminars

Seminars are widely used in the health sector , usually involving a panel of speakers on a topic. The audience is anywhere between 10 to 100.

It ends with a question and answers session , and the audience gets to take handouts with them.

f) One-on-one or 1:1

Interviews are usually one-on-one and involve presenting your achievements and capabilities to your prospective employer.

Apart from interviews, 1:1 meetings are also used in sales and marketing to crack a business deal.

Tips for giving business presentations

• Include key phrases and other important details on your slides and make them bold
• Avoid casual slangs and informal tone of speech
• If you are giving a sales presentation, explain your product or service in simple and clear words , and list the reasons why it is beneficial for your potential clients
• Make sure to be on time ! Delaying your audience will work against you and leave a bad impression on you and your company
• Know your material or content thoroughly to answer the questions asked by your audience

Speech topics for business presentations

• Implementing an Agile Project
• Introduction to data modeling
• Introduction to UML(Unified Modeling Language)
• Social Media strategies for a successful business
• Business writing for managers

6. Powerpoint presentations

PowerPoint presentations or PPTs are the most effective ones among all types of presentations simply because they are convenient and easy to understand .

They are available in different formats and are suitable to use in practically any type of presentation and context, be it business, educational, or for informal purposes.

There are various types of PowerPoint presentations that you can use depending on the context.

a) PPTs for general audience

• For general audiences, avoid using jargon terms

If you feel that you need to use them, provide the audience some background information about the field or topic being covered

• Avoid using more than 8 words per line, as anything more than that becomes difficult to remember
• Use bullets or a numbered list for better retention
• Try not to read from your PPT
• Give handouts or record your presentation in case anyone wants it

b) PPTs for teaching

• In this case, the PowerPoint is content-based
• Make sure that the words on the slides are visible
• Use bigger font and avoid fancy fonts
• Add relevant pictures and graphics to keep your audience engaged
• You can also add documentaries or relevant videos to aid in understanding

c) Repurpose PPTs

• This involves reinventing an earlier ppt or combining 1 or more than 1 PowerPoints
• Giving new touches to an earlier PPT or changing the format
• You can take any slide of your PPT and upload it on social media for growing your brand or business
• You can even convert your PPT into mp4 , i.e, video format
• You can even add voice and save the mp4 format, and you have a good marketing plan!

d) PechaKucha

• This type of PowerPoint presentation comes from the Japanese word PechaKucha meaning sound of a conversation or chit-chat
• This involves changing slides every 20 seconds
• There can be a maximum of 20 slides , which means your presentation lasts for only 6 minutes and 40 seconds
• The PPT mostly has graphics and fewer words
• This type of presentation is best suited for telling a story or a personal anecdote

e) Multimedia presentations

• This is the best kind of PPT to engage your audience
• It contains texts along with pictures, videos, infographics, music, illustrations, GIFs , and many more
• Add higher resolution images and videos , or even a 360-degree snapshot if you are in the sales and marketing industry
• Adding infographics such as charts and graphs makes the process of understanding easier and saves time
• Music in a PPT helps your audience to be relaxed, at the same time making them alert and engaged

Types of slides in a presentation

PowerPoint presentation slides are broadly classified into 3 categories: Text, Visual, and Mixed slides.

1. Text slides

As the name suggests, this category of slides involve words or texts.

You can format the text as plain sentences or pointers.

You may even arrange them all in a single slide or one line per slide.

The slide seen below is an example where every point is mentioned in a single slide.

2. Visual slides

This type of slide has visual elements such as images or videos , and are better known as conceptual slides since they are a better option than text slide to explain a particular concept.

You can use them at the start of the presentation to better visualize and grasp the meaning of the presentation.

The slide right below is a good example of a visual slide.

3. Mixed slides

Mixed slides combine the texts and visuals to give a comprehensive understanding of any concept or a speech.

Graphs and charts are the best examples of mixed slides.

Mixed slides have an advantage over the other slides; they keep your audience engaged, listening and participating more actively!

Types of Oral presentations

So far we came across 6 types of presentations, and they all share one common feature. They are all one of the types of oral presentations.

Oral presentations involve the use of verbal and non-verbal elements to deliver a speech to a particular or general audience.

All the types we discussed fall into these 4 broad categories:

1. Extemporaneous presentations

This type of presentation involves making short pointers or key phrases to aid while speaking.

You do not memorize, but organize the points and structure the speech way in advance.

Hence, on the day of your presentation, by just looking at the key points , you expand on them and move to the next point.

2. Impromptu presentations

Impromptu presentations are spoken without any preparation . It can be nerve-wracking for many, and hence not many are in favor of it.

There is a valid reason for their fear, as you have to make your speech as you say it!

However, those who are experts in their fields and are called upon to share a few words can easily give this type of presentation.

3. Manuscript presentations

The other extreme of the spectrum is manuscript presentations.

Here you have a script and you speak from it, word by word.

News anchors and show announcers usually engage in this type, since there are a lot of specific details that cannot be said wrong, and also, time constraints.

Usually, a prompter is used, from which the speaker speaks to their audience.

Nowadays, there are teleprompters , that are heavily used in the entertainment and media industry.

It is a digital screen that displays the contents, and the speaker speaks from it.

4. Memorized presentations

This type does not have any notes or cues , but you memorize or rote learn the whole speech.

School and some presentations at the workplace involve using this kind of presentation.

In most cases, we recommend not to memorise your speech in most cases. We’ve made a video on the same and how it could lead to you potentially blanking out on stage. Highly recommend you view this quick vid before choosing memorisation as a presentation path:

But, if you do choose it for whatever reason, since you are free from notes, you are free to focus on other aspects, such as body language and gestures.

Types of presentation styles

There are various presenting styles, but they do not work for all types of presentations.

Let us get familiar with them, and know which style works with which type.

a) The storyteller

This style of presentation involves the speaker narrating stories and engaging the audience emotionally .

This technique works best with persuasive and inspirational types of presentation.

So, how to tell a story in a presentation?

• Understand and know your audience : Knowing your audience will help you with how you will frame your story, at the same time gauging the relevance of your narrative
• Know your message : Be clear with what you want to convey through your story or how you are connecting the story with your actual presentation
• Try narrative a real-life story : Inspiring presenters often take their own stories or the stories of people whom they know as a supplement to their presentation. When the audience listens to your real-life examples, they become genuinely interested in your story
• Add visual aids : Using visual aids such as pictures, videos, multimedia, etc., increases the memory retention and engagement of your audience
• Use the “you” attitude : Tell the story keeping your audience in mind because ultimately they are going to be the receivers and hence, the story should be relevant and should include their point of view as well

Want more storytelling tactics? Mystery, characterisation and the final takeaway are some more key elements of a good story for your next presentation. We’ve gone deeper into this topic in this video if you would like to know more:

b) The Visual style

Most of us are visual learners, making visual information easy to understand and retain.

Visual aids like graphics, images, diagrams, key pointers or phrases , etc., are very useful when giving any type of presentation.

Some tips of presenting with visual style:

• Include only important pointers in your PowerPoint presentation and highlight or bold them
• Try including visuals that complement what you are saying and use them as a supplementary tool to aid in understanding your audience
• If you are giving a business presentation and want to include visuals, instead of plain texts, include graphics and charts to make information simpler to present and understand
• Avoid overly complex visuals as it will confuse the audience more
• Avoid using more than 6 lines per slide

c) Analytic style

If you have data records or statistical information to be presented, an analytic style will be more helpful.

It works best for Informative and Business types of presentations.

Tips to deliver in analytic style:

• Give handouts so that the audience is on track with your presentation and the information will be easier to comprehend
• Focus and speak on selected data as too much data statistics can be overwhelming for the audience
• You can make use of humor and personal anecdotes to keep the presentation interesting and engaging
• If you have too much data and are worried that you will not be able to explain it in the time frame given, avoid writing content of more than 2000 words

Quick tip: In case you have a PDF to present and want to edit the data points, there are multiple software programs that you can use to allow you to easily do this. Check out this list of the Best Free Recording Software Programs to know more.

d) The Connector

The connector style of presentation involves the speaker establishing a connection with the audience by pointing out similarities between them and the listeners.

This style works well with Sales and marketing presentations.

How to give a presentation using connector style?

• Have a Q & A round with the audience at the end of your presentation for clarifying any doubts and avoiding miscommunication
• Use audience polls at the start of your presentation to know your audience and tailor your speech accordingly
• Make use of body language and gestures for delivering your presentation effectively. If you are confused or want to know more about the aspects of how to use body and gestures, check out our article on To walk or stand still: How should you present when on stage?
• Ask questions to your audience at regular intervals for a better audience engagement
• Make use of multimedia sources to keep your audience engaged and entertained

Which type of presentation is best?

Although all the presentation types have their own bonuses and are suitable for certain circumstances, some are universal and can be used with a little bit of modification almost everywhere!

These are persuasive presentations!

You can use them in various settings; from political, business to educational.

Just remember to choose the right topic for the right audience, and a style that you think is the most suitable and you are good to go!

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To conclude

We saw 6 types of presentation and understood it in detail.

We also gained some tips on how to make our presentation more engaging and also came across things to avoid as well.

We then explored the types of slides that you can use, and also the types of presenting orally.

We also gave you some tips and a few topic ideas that you can incorporate in your next speech!

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• Create an email message
• Suggested recipients
• Use @mentions
• Create a signature
• Add attachments
• Check spelling
• Add a reaction
• Out of office replies
• Delay or schedule
• Recall a message
• Automatic forwarding
• Read receipt
• Save a file or draft
• Change display name
• Create a folder
• Use inbox rules
• Conditional formatting
• Use Favorites
• Custom views
• Message font size
• Message list view
• Focused Inbox
• View as conversations
• Filter and sort messages
• Number of messages
• Chat with recipients
• Share an email
• Status in Outlook
• Phishing and suspicious behavior
• Blocked senders
• Protected messages
• Open a protected message
• More to explore

Create and add an email signature in Outlook

In Outlook, you can create one or more personalized signatures for your email messages. Your signature can include text, links, pictures, and images (such as your handwritten signature or a logo).

Note:  If the steps under this New Outlook tab don't work, you may not be using new Outlook for Windows yet. Select Classic Outlook  and follow those steps instead.

Create and add an email signature

On the View tab, select   View Settings . 

Select Accounts > Signatures .

Select    New signature , then give it a distinct name.

In the editing box below the new name, type your signature, then format it with the font, color, and styles to get the appearance you want.

Select Save when you're done.

With your new signature selected from the list above the editing box, go to  Select default signatures and choose whether to apply the signature to new messages and to replies and forwards.

Select Save again.

Note:  If you have a Microsoft account, and you use Outlook and Outlook on the web or Outlook on the web for business, you need to create a signature in both products.

Create your signature and choose when Outlook adds a signature to your messages

If you want to watch how it's done, you can go directly to  the video below .

Open a new email message.

Under Select signature to edit , choose New , and in the New Signature dialog box, type a name for the signature.

Under Edit signature , compose your signature. You can change fonts, font colors, and sizes, as well as text alignment. If you want to create a more robust signature with bullets, tables, or borders, use Word to create and format your signature text, then copy and paste it into the Edit signature box. You can also use a pre-designed template  to create your signature. Download the templates in Word, customize with your personal information, and then copy and paste into the Edit signature box. 

You can add links and images to your email signature, change fonts and colors, and justify the text using the mini formatting bar under Edit signature .

You can also add social media icons and links in your signature or customize one of our pre-designed temlates. For more information, see Create a signature from a template .

To add images to your signature, see Add a logo or image to your signature .

Under Choose default signature , set the following options. 

In the E-mail account drop-down box, choose an email account to associate with the signature. You can have different signatures for each email account.

You can have a signature automatically added to all new messages. Go to in the New messages drop-down box and select one of your signatures. If you don't want to automatically add a signature to new messages, choose (none). This option does not add a signature to any messages you reply to or forward. 

You can select to have your signature automatically appear in reply and forward messages. In the  Replies/forwards drop-down, select one of your signatures. Otherwise, accept the default option of (none). 

Choose OK to save your new signature and return to your message. Outlook doesn't add your new signature to the message you opened in Step 1, even if you chose to apply the signature to all new messages. You'll have to add the signature manually to this one message. All future messages will have the signature added automatically. To add the signature manually, select Signature from the Message menu and then pick the signature you just created.

Add a logo or image to your signature

If you have a company logo or an image to add to your signature, use the following steps.

Open a new message and then select Signature > Signatures .

In the Select signature to edit box, choose the signature you want to add a logo or image to.

To resize your image, right-click the image, then choose Picture . Select the Size tab and use the options to resize your image. To keep the image proportions, make sure to keep the Lock aspect ratio checkbox checked.

When you're done, select OK , then select OK again to save the changes to your signature.

Insert a signature manually

If you don't choose to insert a signature for all new messages or replies and forwards, you can still insert a signature manually.

In your email message, on the Message tab, select Signature .

Choose your signature from the fly-out menu that appears. If you have more than one signature, you can select any of the signatures you've created.

See how it's done

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Note:  Outlook on the web is the web version of Outlook for business users with a work or school account.

Automatically add a signature to a message

You can create an email signature that you can add automatically to all outgoing messages or add manually to specific ones.

Select Settings   at the top of the page.

Select Mail >  Compose and reply .

Under Email signature , type your signature and use the available formatting options to change its appearance.

Select the default signature for new messages and replies.

Manually add your signature to a new message

If you've created a signature but didn't choose to automatically add it to all outgoing messages, you can add it later when you write an email message.

In a new message or reply, type your message.

If you created multiple signatures, choose the signature you want to use for your new message or reply.

When your email message is ready, choose Send .

Note:  Outlook.com is the web version of Outlook for users signing in with a personal Microsoft account such as an Outlook.com or Hotmail.com account.

Related articles

Create and add an email signature in Outlook for Mac

Create an email signature from a template

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