commercial video assignment

51 Creative Video Project Ideas for Students (With Templates)

• video project ideas

It’s always a challenge to keep students engaged during classes, especially virtual classes. One of the ways to do this are video projects. Video projects not only make for fun viewing, they also supplement learning. While creating videos with fellow students is a fun activity, it’s not always easy to come up with video project ideas.

So here we bring you some of our favorite creative video project ideas for students. We also share ready-to-use free video templates that you can plug into and start using. Stay tuned till the end and find a bonus section for students on how to make a good video project! Let’s dive in!

A. Video project ideas for elementary students B. Video project ideas for high school students C. Video project ideas for higher education students D. How to make a good video project

Bring your video project ideas to life in minutes

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A. Video project ideas for elementary students

Video projects for elementary students are mostly a way for the teachers to ensure comprehension and interest in the classroom. These can also be a good tool to make students think about different topics. Let’s check out some video project ideas for this age group:

1. Summarise a lesson

Get your students to summarise history or literature lessons on video. Have students research major figures and events in history and make videos around these concepts. This gives students the chance to learn digital storytelling as well as thoroughly research important historical figures! For example, check out this video sharing the history of television!

Use This Template

2. Share a talent video

Have students share a video performing a talent! They can share singing, dancing, painting, art, baking, playing an instrument or various such videos. This can be a fun activity where students learn more about their peers. For example, check out this music artist launch promotion video that can be used by students to promote their own music videos .

3. Create a book report video

Instead of traditional book reports, get students to create book reports or trailers for various literature projects. These can be a good way to get students curious about concepts you will be teaching them too! Check out this video book report.

4. Celebrate a holiday

Get students to create videos on their traditional or religious holidays. This is a great way to cultivate curiosity, awareness and tolerance for different ethnicities and cultures. Check out this Christmas facts video as an example.

Use This template

5. Create science experiment videos

Encourage students to create their own slides to explain science experiments and their findings. This way, students start thinking of STEM disciplines in a more analytical, hands on manner. Check out the lesson plan presentation below that can be used to document the objectives and findings of such an experiment.

B. Video project ideas for high school students

Video projects for high school students can be a little more advanced as they are in the process of growing their skills and learning more about different subjects.

1. Create a video portfolio

High school is when students start thinking about college applications. This is a great time to start making a portfolio. Teachers can give students the chance to create a portfolio video and share their unique skills and interests. For example, students interested in engineering and STEM can share their coding or science related know-how. Check out this copywriter portfolio as an example.

2. Create a news show

Students need to know current events, both for their school community and for the world around them. Having a school news show is a way to communicate with the school community of students, teachers, staff, and parents. This can be a group effort that helps students learn the value of teamwork and allocation. Check out this newsreel video you can customise to create your own weekly news show.

Use This Template 

3. Make a video tour of an important location

If students visit a place -- on a field trip, on vacation or any time -- they can share their learning experience with others by recording video of it and narrating as they go. (If they're at a museum or other such places, asking permission first is probably a good idea!) If they can't visit it, creating a video slideshow with InVideo is also an option. Get your students to share video projects on important locations as an assignment. These projects can be themed around festivals , cultural concepts and activities too. For example, check out their Halloween cross country tour slideshow.

4. Share practice records

Learning a language, cooking , music or sports require constant practise. To gauge the progress of each student, you can ask them to record themselves learning to play an instrument or speaking a new language. Students can make video projects of themselves learning or mastering a particular song, key phrases and more. For example, check out this violinist’s progress video.

5. Create an ad or a promotional video for school events 

Get students to make an advertisement or a pitch for a school event. This could include a political ad for class president election, a video resume , or an ad for the latest games or tournaments in the school. Students will need to think about the audience they are trying to reach and the length of the advertisement. For example, check out this match poster video.

6. Promote a good cause

Get students to create a video project promoting a cause they believe in. This helps them build their opinions and develop persuasive skills. Students can share this video with everyone, not just the classroom! For example, here’s a video you can customise to debunk myths around a way of life (going vegan in this case).

C. Video project ideas for higher education students

Post high school, it may seem that video projects aren’t that important. But this is the time when students are most focused on improving skills related to their career. Video projects can thus help students showcase their understanding and interest areas, especially to future employers. So let’s check out some video project ideas for these students.

1. Interview interesting people

The people around us and around the world are living history. Their experiences, information, and advice is a treasure trove waiting to be mined. Get your students to interview individuals from their interest areas or in interesting professions. They could be in-person interviews where both parties sit next to each other or they could be virtual interviews, where someone far away records responses to questions. These interviews can act as learning aids, as well as help students connect with people in their future careers. Check out this video interview on how to approach people for their life stories.

Make your own video highlighting interesting interviews by sharing quotes , testimonials, and more. Check out this testimonial video as an example you can use and customise.

2. Teach a concept via videos

Truly understanding something is the ability to teach it to others. Students can make a video where they are recording themselves completing a task on their computer screen or they can make a demonstration video like a coding class. Teachers and professors could then use these videos to help reinforce skills in your class or even flip some of your lessons. For example, check out this video tutorial on note taking apps.

3. Create a self-assessment video

Being able to assess oneself is an extremely important skill that students need to improve themselves. Self assessment empowers students to become better learners. It also allows them to take an active role in their assessment and push for a grade they feel is unfair - a direct correlation to performance reviews at the workplace! Personalise this testimonial video to create your own self assessment video.

4. Create a video presentation for a written assignment

Written assignments are a staple when it comes to college. But only professors and classmates can view these. Instead, creating a short, promotional video on a written assignment is a great way for students to share their work with more people and learn editing skills at the same time. Check out this digital marketing trends video you can use to create your own video presentations .

5. Create a video resume

For most students, the job hunt begins in college itself. A video resume helps highlight key skills as well as share the student’s personality and attitude with employers. Especially when applying to remote or distant positions, a video resume along with a normal resume provides brownie points. Check out this video resume you can use as a blueprint to create your own.

Leverage the power of video to land your dream job!

Create a PRO video resume in minutes with InVideo

6. Create a University promotion video

Universities and colleges need as much promotion as they can get. And who better than students to share their experiences and highlights. Get students to create unique videos with their best anecdotes or areas in the university. This is also a good way to get them to research interesting aspects of college life. Check out the University promotional video and make it your own.

D. BONUS: How To Make A Good Video Project

Your school video project can earn you good grades. It is also an opportunity to showcase your creativity. But how to create the perfect video without any error? Video creation may not be your forte, but you still wish to excel in school video projects, right? No worries!

If you have a school video assignment in hand but don’t know where to begin, read below to learn how to create a video project super easy and quick, without any error and fuss. Now, let’s divide your video project into 5 easy steps.

Step 1: Video topic or idea

If you are working on a school assignment, you probably have a video topic given by your teacher or professor. If you are looking for video topic ideas though, find them here .

Step 2: Plan your video assignment

Planning is super important for your videos. This is when you decide how you want to create your video. Consider whether you want to live record your video or create it online using an app or a tool. An online tool like InVideo offers you pre-created templates that might meet your requirements. This is also a super quick and easy way to make your video from scratch. The first thing you need to do is go to InVideo and login or sign up if you wish to use this tool. Next click on the “Pre Made Templates” Option and select the video dimension you want. Finally, type phrases related to your video in the search bar.

You will now see templates related to your search as you scroll below. Simply select the template you want to use and click on the “Use This Template” button to start editing!

If your video idea is to record an event , but you don’t have a DSLR, camcorder or GoPro, use your own smartphone camera for the school project.

Step 3: Prepare a video script

Now that you know how you will record your video, the next step is creating a script for your video. Here’s a step-by-step guide on script writing you can refer to. 

3 questions to ask yourself before you create your script:

- What is the objective of your video? - How long does your video need to be? - Who is the audience that will watch your video?

Step 4: Shoot your video + audio

Once your script is finalized, it’s time to shoot your video. You also need to make sure that you are recording audio to go with your video. Check out this list of equipment and how you can use it to record video and audio. 

Step 5: Edit your video

As mentioned earlier, one of the most effortless ways you can edit your video is using the free, online InVideo editor . This is simple, easy to use, and does not need you to make any downloads. Here’s how you can edit your video on InVideo.

Step 1: Log in to InVideo . Now click on the “Blank Canvas” option and select the dimension of your video. Next, click the “Make A Video” button.

Step 2: Now click on the “Upload Media” button at the left-hand corner of your screen and upload the video you shot.

Step 3: Double click your uploaded video to add it to the timeline. You will now see a pop-up that asks if you wish to trim your video. You can Trim your video or use the full version. Simply click on the “Done” button once you are finished with your trim.

Step 4: You can now use the controls on the right side of the screen to edit your video further.

Step 5: You can apply filters, create transitions between shots for a seamless flow, add subtitles, or insert a logo to give a personal touch to your school video. Just head to the left side of your screen and select the controls you wish to use.

Step 6: Once you are done with your edits, it’s time to download your video. For this click on the “Download & Share” button on the top right. Now click the “Export” video button.

Step 7: Your video will now start to render. You can download it once it’s complete. You can also directly share the video link or share it on social media using the button provided.

Wrapping up

So these were some video project ideas for students and how you can create your own videos on InVideo. If you’ve found value in this article, and are looking for more video ideas, you also want to check out this guide where we’ve put together 200+ video ideas for businesses and brands that you can take further inspiration from. 

For more quick tips and hacks on editing and creating videos, subscribe to our YouTube Channel . 

This post was written by Upasna and edited by Abhilash from Team InVideo

Let’s create superb videos

10 Video Ad Examples That Can Inspire Your Next Video Ad and Drive More Sales

Marketing is an evolving practice, whether you choose to do it in-house for your clothing brand, or outsource to somewhere like Destiny Marketing Solutions to help your market your solar e-commerce brand. Shopify store owners, especially need to be aware of the changes to ensure they are catering to their shoppers where and how they are most familiar with. Video, in that sense, has become the best format to use to promote your products. Video marketers get 66% more qualified leads per year.

So, when you start planning your ads strategy next, you might want to consider setting up video ads instead of running age-old image ads. You want to get leads with your marketing strategy , so ensuring that it reflects your business structure and design is an important factor.

Read more: Guide to Instagram Video Ads for Shopify to Increase Sales

To help you create video ads, we've rounded up 10 video ad examples that will inspire you to take note and create stunning video ads that convert shoppers better.

10 Video Ad Examples to Increase Sales

1. everlane.

Everlane is an American clothing brand that focuses on selling sustainable and ethical products. They started their store online and their strong brand personality and attractive designs drives more people to want to shop from them. You can clearly see their energy in their video ad below:

Why it works: The video shows how that one product can do multiple things and makes the wearer unstoppable. They use one or two-word phrases to highlight how the product can be used. In the second last frame, the closing frame is a black background with 2 lines about what makes this product so great.

The best part is, Everlane does all this in 30 seconds.

2. Skechers

Skechers is known for their affordable footwear, with vibrant colors and sleek styles. Skechers is popular primarily because they are built for comfort. This comfort is reflected in their video ads too, where they use colors and motion graphics to show off their fun and loud attitude with life.

Why it works: In the video, Skechers shows different styles and colors of their collection and uses text animation to highlight its features. They also show the materials they've used for their collection to prove their quality.

3. Vital Proteins

Vital Proteins sells nutritional, proteins, and vitamin products for digestion, fitness, joint health, energy, and personal care. The brand revolves around the most important parts of your life- being healthy. Their brand messaging reflects this energy to stay fit and feel good.

Why it works: With their products in frame, Vital Proteins shows how the product is used while using text to show why it's worth the buy. They overlay the moving hands over the text, a great way to catch the viewer's attention.

4. Boll and Branch

Boll and Branch sells luxury bedding and their products are popular especially because they were used by former US presidents. The brand holds itself to manufacture organic cotton bedding and they are the first of their kind to sell these products in an ethical and sustainable manner.

Why it works: Boll and Branch shows different shots of their product, including close-up shots and a shot of the bed being made. On top of the video, they have shown 3 testimonials from happy customers to prove their credibility.

5. Colorbar

Colorbar is India's leading beauty brand, with 60+ exclusive stores across the country. Unlike its competitors, the brand puts a lot of effort into creating videos that help their customers use their products in different styles.

Why it works: Unlike the other videos, Colorbar's video is a typical promotional video. They use motion graphic animation to show different elements and even included text animation to show off their large 30% discount.

6. Boll and Branch

Boll and Branch 's stellar marketing strategy makes them more attractive to their loyal customers. They use a mix of different formats and media to convey their stories.

Why it works: Cyber Monday is a popular sale, the weekend after Black Friday. Boll and Branch created a 12-second video to highlight their offer using fun and cute visuals. Such a video can even be made by collecting stock video from places like Pexel .

7. Bobbi Brown Cosmetics

Bobbi Brown Cosmetics was founded by a professional makeup artist by the same name. The brand is well-loved in the USA, with an extensive range of products suitable for every skin tone.

Why it works: Their video ads put the fun in cosmetics. This video, in particular, shows off their new art sticks and they use big text animation to establish the product, stop motion to show different shades of their product, and a collage of images of people wearing their products.

8.  Fjällräven

Fjällräven is a Swedish company that specializes in outdoor gear, like clothing and backpacks. It's one of the oldest companies, and the rise of eCommerce brought the brand online. To help grow the business across Europe and other areas, the use of an international payment processor can make this easier for them in the handling and collection of money for their customers. They sell across the globe and their customers are loyalists because of their smart designs. To add to their eCommerce business they may think about moving it onto a mobile app to help them reach more customers and have a stronger output. If they do decide to do this they can check out these statistics to see how effective it can be.

Why it works: Fjällräven keeps it simple. They show how the product is worn by the user and as the user shows off the different features of the product, they've added text over it to drive the point home.

9. Birchbox

Birchbox is an online monthly subscription service that sends a sample of 4 to 5 makeup or beauty products to its subscribers.

Why it works: Birchbox created a video ad to nudge shoppers to gift their loved ones their subscription box. filmed different shots of people opening their Birchbox and added text to create a fluid narrative. They added a voiceover and used soothing royalty-free stock music to enhance the experience of viewing the video.

10. Forever 21

Forever 21 is a fast-fashion brand, known for its trendy styles and low pricing. They sell accessories, beauty products, home goods, and clothing for women, men, and children.

Why it works: In this video, you can see that the brand has used very basic video footage of their model wearing their products. What makes it great is their added touch, with circular shapes moving around the video and text added within the circle to show what the product is and its low price.

Simplify Video Ad Creation With Typito

Now, you may be worried that creating video ads costs too much and takes a lot more effort than you can handle as a busy merchant. However, creating a video doesn't have to involve sweat, blood, and tears.

In fact, with drag-and-drop video creation tools like Typito, you just need to ensure that you nail your video footage.

Typito lets you upload your video and audio footage on the app and add text animation, music, audio, and effects to the video. Their drag-and-drag feature simplifies video creation. You don't need to hire an expensive videographer to create your video ads anymore. Typito is your one-stop solution to create video ads, helping you increase Shopify sales effortlessly!

Video is the most consumed format online and it's crucial that you take advantage of this and create ads that please your shoppers and make them want to shop from you.

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Design a Successful Advertisement Assignment: A Step-by-Step Guide

Define your advertisement objectives, identify your target audience, establish advertising goals, determine your unique selling proposition, create your advertisement concept, brainstorm ideas, choose the right ad format, develop visuals and copy, design your advertisement layout, apply layout principles, select a color scheme, choose typography, create your own advertisement assignment, utilize ad creation tools, test different ad versions, gather feedback, measure your advertisement success, identify key performance indicators, analyze results, optimize your ad campaign.

Designing a successful advertisement assignment doesn't have to be an intimidating task. In this step-by-step guide, we will walk you through the entire process to create your own advertisement assignment that will effectively reach your target audience and achieve your advertising goals. Let's dive in!

Before you start designing your ad, it's important to have a clear understanding of what you want to achieve with your advertisement assignment. This involves identifying your target audience, establishing advertising goals, and determining your unique selling proposition.

Knowing who you want to reach with your ad is essential for creating a successful campaign. Consider the following factors when identifying your target audience:

• Demographics: age, gender, location, income, etc.
• Interests: hobbies, preferences, needs, etc.
• Behavior: online habits, purchasing patterns, etc.

Having a clear idea of who your target audience is will help you tailor your ad to resonate with them and increase its effectiveness.

Setting goals for your advertisement assignment will help you measure its success and guide your design choices. Common advertising goals include:

• Increasing brand awareness
• Driving website traffic
• Generating leads or sales
• Encouraging customer engagement

Choose the goals that align with your overall marketing strategy and ensure they are specific, measurable, achievable, relevant, and time-bound (SMART).

Your unique selling proposition (USP) is what sets your product or service apart from your competitors. It's the reason why customers should choose you over other options. To determine your USP, consider:

• What makes your product or service unique
• The benefits your customers will receive
• How your product or service solves a problem or fulfills a need

Once you've identified your USP, make sure to emphasize it in your advertisement assignment to effectively communicate your value proposition to your target audience.

Now that you've defined your objectives, it's time to get creative! In this section, we'll explore how to brainstorm ideas, choose the right ad format, and develop engaging visuals and copy to create an advertisement concept that captures your target audience's attention and achieves your goals.

Before diving into ad design, take some time to brainstorm ideas for your advertisement assignment. Here are some tips to help you get started:

• Think about your target audience's interests and preferences. What type of content would they find appealing?
• Consider your unique selling proposition (USP) and how it can be incorporated into the ad concept.
• Try using mind mapping or free-writing techniques to generate a list of ideas.
• Take inspiration from successful ads in your industry, but remember to put your own spin on it and stay true to your brand.

Don't be afraid to think outside the box—sometimes, the most memorable ads are the ones that break the mold!

There are various ad formats available, each with its own strengths and limitations. When choosing the right format for your advertisement assignment, consider the following:

• Print ads: These include newspapers, magazines, and billboards. They're ideal for reaching a local audience or targeting a specific demographic.
• Online ads: From display banners to social media ads, online advertising offers a wide range of options to reach your target audience on various platforms.
• Video ads: With the rise of platforms like YouTube, video ads are an engaging way to tell your story and showcase your product or service.
• Audio ads: Whether it's a traditional radio spot or a podcast ad, audio ads are a great way to reach people who are on the go or multitasking.

Consider the preferences of your target audience and the nature of your product or service when selecting the most suitable ad format for your campaign.

Once you've settled on an ad format, it's time to bring your advertisement concept to life with compelling visuals and copy. Here's what you need to keep in mind:

• Visuals: Choose images or graphics that are eye-catching and relevant to your product or service. Ensure they align with your brand identity and resonate with your target audience. Don't forget to consider the principles of design, such as contrast, balance, and hierarchy, to create a visually appealing ad.
• Copy: Write clear and concise copy that communicates your unique selling proposition and encourages your target audience to take action. Use persuasive language, but avoid over-hyping your product or service. Remember to include a strong call-to-action (CTA) that tells your audience what you want them to do next.

By combining well-designed visuals and engaging copy, you're well on your way to create your own advertisement assignment that stands out and achieves your advertising goals.

With your advertisement concept in place, it's time to focus on designing an attention-grabbing layout that will showcase your visuals and copy effectively. In this section, we'll discuss how to apply layout principles, select a color scheme, and choose typography to create your own advertisement assignment that stands out and engages your target audience.

To create a visually appealing and functional ad layout, you'll need to consider several design principles. These principles will help guide your design choices and ensure your ad effectively communicates your message:

• Balance: Distribute visual elements evenly across your ad to create a sense of harmony and stability. This can be achieved through symmetrical or asymmetrical layouts.
• Contrast: Use contrasting colors, shapes, and sizes to differentiate between elements and draw attention to key sections of your ad.
• Hierarchy: Organize your ad's elements in a way that guides the viewer's eye through the most important information first. This can be done by varying the size, color, or position of elements.
• Whitespace: Don't be afraid to leave some empty space in your layout. Whitespace can help your ad feel less cluttered and make it easier for the viewer to focus on your message.

By applying these layout principles, you'll be able to create a well-organized and visually striking advertisement that effectively communicates your message to your target audience.

Color plays a significant role in creating an eye-catching and memorable advertisement. When selecting a color scheme for your ad, consider the following:

• Brand consistency: Use colors that align with your brand identity to create a cohesive look and establish brand recognition.
• Emotional impact: Different colors can evoke different emotions in viewers. Choose colors that elicit the desired emotional response from your target audience.
• Contrast: As mentioned earlier, contrast is essential for drawing attention to specific elements in your ad. Make sure your color choices provide enough contrast to make your text and visuals stand out.

By carefully selecting a color scheme, you'll be able to create an advertisement assignment that not only looks visually appealing but also resonates with your audience on an emotional level.

Typography is another crucial aspect of your ad's overall design. The right font choices can greatly impact your ad's readability and aesthetic appeal. When selecting typography for your advertisement assignment, keep these tips in mind:

• Legibility: Choose fonts that are easy to read, especially for the most important information in your ad.
• Font pairing: Use a combination of complementary fonts to create a visually interesting and balanced design. Typically, this involves using one font for headlines and another for body copy.
• Consistency with your brand: Select fonts that are consistent with your brand's identity and messaging to maintain a cohesive look across all your marketing materials.

With the right typography choices, your ad will not only look visually appealing but also ensure that your message is easily understood by your audience.

Moving through these steps, you're well on your way to create your own advertisement assignment that stands out and communicates your message effectively. Remember, a well-designed ad is a powerful tool to engage your target audience and achieve your advertising goals.

Now that you've designed your advertisement layout, it's time to bring your concept to life and create your own advertisement assignment. In this section, we'll cover how to utilize ad creation tools, test different ad versions, and gather feedback to ensure that your advertisement is as effective as it can be. Let's dive in!

Creating your advertisement doesn't have to be a daunting task. Many tools are available that can help you bring your design to life, even if you're not a professional designer. Some popular options include:

• Canva: A user-friendly online design platform where you can create eye-catching ads using customizable templates, graphics, and fonts.
• Adobe Spark: Another online design tool that offers a variety of templates and design elements to help you create professional-looking ads.
• Google Web Designer: A free tool from Google that allows you to create HTML5 ads with animations and interactive elements.

By leveraging these tools, you'll be able to create your own advertisement assignment without having to worry about mastering advanced design skills.

Once you have your ad design, it's important to test different versions of your ad to determine which one performs best. This process, known as A/B testing, involves creating two or more variations of your ad and measuring their performance based on key metrics. To conduct an effective A/B test, consider the following tips:

• Test one element at a time, such as headlines, images, or calls to action, to identify which specific changes lead to better results.
• Run your tests for a sufficient amount of time and ensure that you have enough data to make informed decisions.
• Analyze your test results and implement changes based on your findings. Remember, the goal is to continuously improve your ad's performance.

This process of testing different ad versions will help you optimize your advertisement assignment and maximize its effectiveness.

Finally, don't forget to gather feedback from your target audience. It's essential to understand how your ad is being received and if it's resonating with your audience. Here are some ways to gather valuable feedback:

• Focus groups: Organize a group of people from your target audience and show them your ad. Encourage them to share their thoughts and opinions on its effectiveness, design, and messaging.
• Surveys: Distribute surveys to your target audience asking for their opinions on your ad. This can provide you with quantitative data and specific insights to help you make improvements.
• Social media: Share your ad on social media platforms and monitor comments and reactions. This can give you a real-time understanding of how your audience is responding to your ad.

By gathering feedback from your audience, you'll have a better understanding of what works and what doesn't, allowing you to refine your advertisement assignment and make it even more effective.

With these steps, you're well-equipped to create your own advertisement assignment that stands out and captivates your target audience. Remember, the key to a successful ad is continuous improvement, so don't be afraid to test, gather feedback, and make adjustments as needed. Good luck on your advertising journey!

After creating your own advertisement assignment, the next step is to measure its success. Analyzing your ad's performance will help you understand what's working, what's not, and how you can improve your advertising strategy. In this section, we'll discuss how to identify key performance indicators (KPIs), analyze results, and optimize your ad campaign. So, let's get started!

Key performance indicators (KPIs) are measurable values that help you determine whether your advertisement is on track to achieve its goals. To effectively measure your ad's success, you'll need to identify the most relevant KPIs for your advertising objectives. Some common KPIs include:

• Click-through rate (CTR): The percentage of people who click on your ad after seeing it. A higher CTR indicates that your ad is resonating with your audience and driving them to take action.
• Conversion rate: The percentage of users who complete a desired action after clicking on your ad, such as making a purchase or signing up for a newsletter. This metric helps you understand how effective your ad is at encouraging users to take action.
• Return on ad spend (ROAS): The revenue generated from your ad campaign divided by the amount you've spent on it. This KPI helps you determine whether your advertising investment is paying off.

By focusing on the right KPIs, you'll be able to accurately measure the success of your advertisement assignment and make data-driven decisions to improve its performance.

Once you've identified your KPIs, it's time to analyze the results of your ad campaign. Regularly monitoring your ad's performance will help you spot trends, identify areas for improvement, and make informed decisions about your advertising strategy. Here are a few tips for effective analysis:

• Track your KPIs: Use advertising platforms like Google Ads or Facebook Ads Manager to monitor your KPIs and gather data about your ad's performance.
• Compare results: Look at how your ad is performing compared to previous campaigns or industry benchmarks. This will help you understand whether your ad is meeting or exceeding expectations.
• Identify patterns: Look for trends in your data, such as certain days of the week or times of day when your ad performs better. This information can help you optimize your ad schedule for maximum impact.

By analyzing your ad's results, you'll gain valuable insights into its performance and be better equipped to create your own advertisement assignment that drives success.

Now that you've analyzed the results of your ad campaign, it's time to optimize it for even better performance. Optimization involves making adjustments to your ad based on your findings to improve its effectiveness. Here are some ways to optimize your ad campaign:

• Refine your targeting: If your ad isn't resonating with your target audience, consider adjusting your audience targeting to better reach potential customers who are more likely to be interested in your product or service.
• Test different ad elements: As discussed earlier, A/B testing different versions of your ad can help you identify what works best and improve your ad's performance. Keep testing and iterating to find the most effective combination of visuals, copy, and calls to action.
• Adjust your ad budget: If you find that your ad is performing well, consider increasing your budget to reach more potential customers. Conversely, if your ad is underperforming, you may need to reevaluate your budget and allocate resources more effectively.

Optimizing your ad campaign is an ongoing process that requires regular analysis and adjustments. By doing so, you'll continue to improve your ad's performance and make your advertisement assignment even more successful.

In conclusion, measuring your advertisement's success is a crucial part of the advertising process. By identifying the right KPIs, analyzing your results, and optimizing your ad campaign, you'll be well on your way to creating your own advertisement assignment that achieves your desired goals. Remember, advertising is an iterative process, so keep learning, experimenting, and improving to ensure your ads reach their full potential. Happy advertising!

If you're looking to further enhance your advertising skills after reading our step-by-step guide, don't miss the workshop ' What Makes a Memorable Advertisement? ' by Jessy Moussallem. This workshop will provide you with valuable insights on creating impactful and unforgettable advertisements that will resonate with your target audience.

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TV Commercial Production Process — From Script to Schedule

I f you’ve used StudioBinder’s project management tools before, you know the value of managing a project collaboratively under one roof. However, for those of us who work in commercial television production using AV scripts, we’re left on the outside looking in, right? Not necessarily. The way I see it is, StudioBinder is a tool which can be used in many ways. Knowing how to make a commercial on TV starts and ends with understanding how these tools work. Come along as I adapt Hulu’s Better Ruins Everything ad using all of StudioBinder’s features designed for the entire TV commercial production process.

Commercial Television Production

First, what’s an av script.

The TV commercial production process starts with a script. But this typically isn't a normal screenplay for a movie or TV show. With TV commercial production, we're almost always dealing with what are called AV scripts. 

Before we get into the TV commercial production process, let’s go over what exactly an AV script is and what types of projects use this format.

AV SCRIPT DEFINITION

What is an av script.

Audio visual (AV) scripts separate the audio and video components of the script into two columns. The Audio column contains information about the narrator (character), dialogue, or any sound(s) heard corresponding to the video description in the video column. The Video column describes the scene or shot corresponding to the narration in the audio column.

Common project types that use AV Scripts:

• Commercial/Advertising
• Corporate Videos
• Documentaries

Alright, now that we’re clear on what an AV script is, let’s jump into StudioBinder so you can see how I use the tools to my advantage.

TV Advertising Production

1. adapt the script.

Ok, I just want to preface that the order of these steps are a workflow that I’ve found that works for me. That being said, some steps may not be necessary for you depending on your specific needs.

So, you’ve written your script using an  AV script template and you’re ready to start scheduling and planning the shoot. StudioBinder was built around the industry standard  screenplay format , so, what I do is adapt the AV script. That way I can sync the script to the project and begin the Pre-Production process .

Alright, so the very first thing I do is upload my original AV script to the Media Library page of my project in StudioBinder.

Project overview page  •  Media library button

That way I always have the original in the project that I can easily refer to.

To upload the file, on the Media Library page, click Upload Files ...

Media library page  •  Click upload files

...and then drag and drop your AV script file onto the page.

Upload files pop-up  •  Drag and drop file

Now, you’ll have the original file to come back to anytime you need.

Media library page  •  Original AV script file

Alright, with the file in the project, now, I’m going to head over to the Documents page by using the navigation sidebar.

Navigation sidebar  •  Documents button

Here, I’m going to create a new screenplay document by clicking the +New Document button...

Documents page  •  Click +New Document

...select Screenplay, click next, give it a name and click Create Document.

Name your document  •  Click create document

Ok, so now here is where I adapt the script. I like to pull up the original AV script in one browser window and have my screenplay document open in another window.

Documents page screenplay  •  Media library av script

To show you how I’ve adapted the AV script, let’s look at the first row of the AV script.

AV script   •  First row

“VIDEO: Over head MCU of JAMES lying on a bed. Speaks directly to camera as the camera pushes in.” “AUDIO: Music Somber, James: Listen Carefully…”

Now jumping back to the screenplay document, you can see the first scene I’ve created.

All contacts page  •  Search by role

You can see I’ve begun by adding my first scene heading. “ INT. BEDROOM - DAY,” if you’re wondering how I came up with this, it’s all from the AV script.

Screenplay document  •  Scene heading

It says he’s lying on a bed, so it's pretty safe to say the setting is a bedroom and it is indoors (INT.). The time of day indicator is up to you. I know we’ll be shooting this particular scene during the day, thus the “DAY” time of day indicator.

Now, just as in a screenplay, the action lines act as both the audio and video columns. The great thing about this is because it is not a typical screenplay document you can put whatever you want there.

Screenplay document  •  Action lines

The more information you put into the action line section of your script, the more you will be able to tag once you’ve started breaking down the script.

Then, I format “JAMES” as a character and input his dialogue.

Screenplay document  •  Character and dialogue

From there, I add any additional sub-headers for all of the scenes with James in Bedroom.

Screenplay document  •  Sub-header scenes

I continue this process creating a new scene heading for each new character and setting. Once I’ve finished, I sync the script to the project using the Sync to Project button.

Screenplay document  •  Sync to project button

This populates the script across the entire project so I can begin the pre-production process.

Alright, now that you know how to adapt an AV script into a screenplay format, let’s head over to the Breakdowns page to see our synced script.

Producing a Commercial

2. breakdown the script.

When breaking down a script , you’re essentially taking inventory of everything you’re going to need to make that scene or script come to life.

Before we begin our breakdown, let’s see how the process is done.

How to make a script breakdown  •  Subscribe on YouTube

Alright, here on the Breakdowns page I’ve tagged all of the elements necessary to film this scene.

Breakdowns page  •  Scene elements

I’ve also tagged the physical location where the scene will be shot using the scene heading strip.

Breakdowns page  •  Tag physical location

One thing I really like about StudioBinder’s breakdown feature, is that it let’s me create custom element categories to fit specific needs. So anything that you need to have on set you can create a category for and tag it during the breakdown process.

For example, I had the camera department come in and tag the camera and lens they will be using for this particular scene.

Custom element category  •  Camera category

Another thing I love is when you’re finished with the breakdown process, all of this work is automatically added to the breakdown report .

From the breakdowns page, hover over the scheduling icon on the navigation sidebar and select Reports.

Navigation sidebar  •  Click reports

The breakdown report lists scene by scene all of your tagged elements so you have an easy to read document with everything needed to bring the commercial to life. As you know TV advertising production is just as dependent on organization and efficiency as any other motion picture production.

Reports page  •  Breakdown report

Another huge advantage of tagging all of these elements is when you spin-off a call sheet from the shooting schedule, they are all added to the call sheet automatically.

Call sheet  •  Tagged elements

This makes sure every department knows what they are responsible for on the day. Ok, so you’ve seen how to adapt the script into a screenplay format to sync and start the breakdown.

Now, what I typically do is jump over and create a shot list .

Shooting a TV Commercial

3. create a shot list.

Filmmaking is a visual medium and the shot list is where the visuals start to come to life. You can think of the shot list kind of like a blueprint of the project. Before we get into how I use the shot list feature, let’s see how to shot list in StudioBinder.

How to shot list  •  Subscribe on YouTube

With StudioBinder’s shot list feature I’m able to have multiple lists and views for different scenarios.

For example, I like to view the storyboard layout with a single frame per row, because it’s literally an AV script. Check it out.

Storyboard layout  •  Single frame per line

Like I mentioned before, you might not want to adapt the script into traditional screenplay format, so you could literally come here to the shot lists & storyboards page and plug all of the information from your AV script here.

To get this view, select the storyboard layout from the toolbar…

Storyboard toolbar  •  Storyboard layout button

...and select one frame per row.

Storyboard frames  •  One frame per row

Plus, with all of the different shot spec options, you have one document that can serve multiple purposes.

Shot spec options  •  Enable or disable

For example, say you need to share this with the client so they can see your vision coming to life. They don’t necessarily need to see what camera or equipment is being used. So just disable/hide the specs and you’re all set.

Storyboard layout  •  Simplified shot specs

So rather than words telling them what they’re going to see, you can insert a reference image or even have a professional storyboard artist create frames for you. Like they say, show, don’t tell.

Alright, you’ve seen me adapt the script, break it down, and create a shot list that mimics an AV script. Now, my next step is to create a shooting schedule .

TV Commercial Production Schedule

4. create a shooting schedule.

A shooting schedule is essential in the TV commercial production process. It's a plan that every film, TV show, and commercial follows to make sure the production goes smoothly. It's a simple breakdown of the scenes, talent, time, cast, company moves, and day breaks.  

StudioBinder makes creating a shooting schedule really easy. Since I’ve adapted the script and synced it to the project all of my scene headings have been made into a stripboard on the Shooting Schedule page.

For more, here are tips on understanding the scheduling hierarchy .

Shooting schedule page  •  Stripboard

Now, I can begin to drag and drop my strips into place to set my shooting schedule. To make sure we’re doing this right, let’s hear from filmmaker Arnon Shorr on how to set a shooting schedule .

How to set a shooting schedule  •  Subscribe on YouTube

I went ahead and followed Arnon’s instructions and I’ve set my shooting schedule. 

Shooting schedule page  •  Populated stripboard

You’ll notice that I don’t have all of the strip information enabled, such as the pages option which tells you the page eighths of your script.

Shooting schedule page  •  Select Pages

Since the page eighths don’t really matter in the commercial world, there isn’t a need for them to be included on the stripboard.

I also like to include my start time(s) if I have them, as well as an estimated time for how long it will take to set up and film each scene.

Shooting schedule page  •  Est. time and start time

This is all important information that everyone will need to be made aware of. We are now one step closer to completing the entire TV commercial production process. But there's one more important step in commercial television production — we need to create a call sheet .

Distribute call sheets

Speaking of making everyone aware, now, with a fully populated shooting schedule we can begin to spin-off call sheets . Which in short, takes all of the work we’ve done and imports it into the call sheet. Eliminating having to input information over and over again.

Spun-off call sheet  •  Imported shooting schedule details

To spin-off a call sheet, from the shooting schedule page, click the “+” button on the day break for the group of scenes you'd like to create a call sheet for…

Shooting schedule page  •  Spin-off call sheet button

...enter the details such as a name and general call time then click next …

Call sheet builder  •  Enter details

...add your call sheet recipients and set individual call times, even add an optional private message if necessary then click next …

Call sheet builder  •  Add recipients

Now, you have a call sheet that is 90% populated and you only need to fill in the specific details.

Feature film call sheet template  •  Spun-off call sheet

So, as you can see although StudioBinder was built around the screenplay format, I was able to get creative and make it work through the TV commercial production process. Is it perfect? No, but does it work for me? Absolutely. Like they say, when life hands you lemons, make lemonade. Cheers.

Team collaboration

Alright, you’ve seen how you could manage a commercial project in StudioBinder, but what if you have a team you’re working with? Come see all about team collaboration in StudioBinder. How do you manage your commercial projects? Let us know in the comments!

Up Next: Collaboration →

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11 Criteria & 6 Essential Steps on Creating Commercials

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Creating commercials has been one of the most popular video production jobs. With social media ads and video marketing gaining popularity, that's no surprise.

Before you learn how to make a commercial for tv, you have to remember one thing. Commercials are not like a movie or a tv-show where your audience starts neutral. Most people start by being annoyed by commercials, so it's your job to win them over!

If you're not experienced with making videos, then fear not - just check out our article on the basics of filmmaking .

11 Criteria for creating an effective TV commercial

1. Avoid generic concepts

TV commercials are all about catching the attention of the viewers. How will you do that if they've "seen it before"?

When creating commercials, you should avoid generic commercial concepts. Everyone has seen it before.

Why should anyone pick a company if they're just doing what everyone else is doing?

When creating commercials, you have to be memorable, and you shouldn't be scared to push the boundaries.

That doesn't mean that every commercial you make should be on the Tarkovsky level. Just think about whether what you're doing has been overdone. Or if you're bringing something new to the table.

2. Focus on the first three seconds

As a result of the digital revolution and social media, our attention span has been ruined. We want gratification, and we want it now.

We're constantly exposed to brands at all times of the day, so it has grown harder to catch the audience's attention.

That's why you should focus on the first three seconds of the commercial. Make sure that they're good enough to capture the viewer's attention.

And once you've got their attention, engage them and make sure that you don't lose it. After all, we're living in an attention economy.

3. Use influencers for recognition value

A great way to grab the audience's attention is to use influencers. Influencers are an easy way to get people to watch your commercials, as long as their brand fits your message.

While influencers can be a pretty expensive hire, their association with your brand could be a great way to reach new markets.

But don't try to get the most famous influencers if they don't match the message *cough* Kendall Jenner in the Pepsi commercial *cough*.

And also, consider whether or not you want controversial influencers. Because them being the face of your brand could be a goal if they're a part of a scandal.

4. Implement humor

This all depends on what type of commercial you're doing. If you're doing a non-profit commercial on kids in Africa, this is probably not the way to go.

But if you're not, then consider implementing humor into your commercial. Because if there's one type of commercial people remember, it's a funny commercial.

People love a funny commercial. There is a chance people will either quote your commercial or try to explain it to their friends and family. Either way, there's a good chance that you can get the buzz going with a funny commercial.

However, it has to fit your brand and your message as well.

5. Tell a compelling story

Another criterion for creating a commercial is that you have to tell a compelling story.

People have to care about the story you tell. If they don't, they won't care about the brand.

Commercials are the only visual media people are "forced" to watch. So make sure that your story is coherent, compelling, and not too complex. Don't try to force a bunch of different concepts down their throat. Just stick to one message.

6. Use a memorable tagline or jingle

When you're learning how to make a commercial for tv, one of the things you've heard the most is probably "have a good jingle or tagline." A memorable tagline or jingle is the best way to spread your message.

How many times haven't you gone and sung a jingle from a commercial?

Spending money on a jingle would be great because it could be reused for future commercials, meaning even if it's expensive, it will pay off in the end.

If you associate it with a tagline, it's even better! Just think of McDonald's, and I bet you know their jingle and slogan by heart. Regardless of whether you eat there or not.

7. Stay true to your brand identity

This one is important when it comes to creating commercials. Maybe even the most vital criteria. Regardless of what you do, you have to stay true to the brand identity.

You can have the biggest celebrities in your commercial and get the best jingle and tagline.

But if you're not sticking to your brand identity, what does it all matter?

If your commercial makes people misunderstand your brand, you're just going to confuse your audience.

8. Tie your commercial to a social media campaign

When you're releasing your commercial, the best way to increase exposure and engagement is to run a social media campaign alongside it.

You make sure that your audience is exposed to your message on several platforms in a true omnichannel marketing fashion.

Consider having different ads with still pictures, short commercial edits, or something similar to get your message across.

Get help in how you should produce videos for social media .

9. Communicate one message only

When learning how to make a tv commercial, it is vital to remember only to communicate one message at a time.

Commercials should be easy to follow and shouldn't contain multiple messages. People won't give you their attention if you're trying to tell them too many things at once.

So when you're developing your message, try to keep it simple. A viewer might see ten commercials in a commercial break, so if you're not clear, they will not remember it.

10. Find a video production company

If you're not experienced with video production , consider finding a company to help you.

You can't learn how to produce a tv commercial in one day, so if you need it soon, and it has to be a big production, go for the experienced people. It is going to pay out in the end.

If you're in Denmark , New York City , or London , you're in luck! We've already found the best and most exciting companies to check out.

11. Include a CTA

A CTA is a Call-To-Action, and it is what it sounds like. It's a call for the viewer to do something at the end of the commercial.

Let's say you've created a commercial to promote a new loyalty program for your audience. It'd be ideal to have a message that says "join us at *insert website here*" or something similar.

Make sure that you're converting people's attention into sales with a good CTA.

Creating a tv commercial in 6 steps

1. Brainstorm and script

When starting a project, no idea is too crazy to write down. So get together with your crew and write down as many ideas as possible. Once you're done, you can begin the elimination process.

Once you've found the perfect idea, you have to develop a script for the commercial.

2. Start with the ending

When making a commercial, consider what you're trying to get at. If you plan the ending first, you know where you're trying to get.

You'll know your message and your CTA, making it easier for you to plan out the rest afterward. After all, your message and CTA are the most vital part of the commercial.

3. Plan everything down to the second

Make sure that you are prepared for when you have to shoot so you don't waste any time at the shoot.

Because time truly equals money in this business, and every minute counts.

So make sure that you plan every single second of your commercial to do that shoot as quickly and efficiently as possible.

You can read our article on a Script Breakdown Sheet , explaining exactly how and why this process is so good.

4. Shoot the commercial

It is evident that if you're creating commercials, you have to shoot them at some point.

Capture more than enough footage if you have the time for it. It's better to have too many takes than too few.

5. Edit the commercial

When editing the commercial, make sure that the message is coherent and clear. And remember that the maximum runtime should be around 30 seconds or a minute.

In the editing process, it's also vital to edit shorter versions that you can use for various social media campaigns.

6. Distribute

The distribution of your commercial is the last step. You have to find out what channels and timeslots you want your commercial to broadcast.

By now, you already know your target audience. It would help if you tried to figure out what timeslots and channels they frequent to make sure you're reaching them.

You also have to figure out when and where you should release your social media versions and to whom it would work the best.

Learn more. Deep dive into the filmmaking process

I hope you learned all you need to know about how to make tv commercials.

If you're still unsure about the filmmaking aspect, then don't forget to check our article on filmmaking 101 .

How to get into creating commercials on tv?

The best thing to do is to start working with it. Offer your services to small businesses for a small fee. Build your portfolio and slowly work your way up.

How do you create a commercial?

Avoid generic concepts, Focus on the first three seconds, Use influencers for recognition value, Implement humor, Tell a compelling story, Use a memorable tagline or jingle, Stay true to your brand identity, Tie your commercial to a social media campaign, Communicate one message only, Find a video production company, and Include a CTA.

How do you make a 30-second commercial?

Keep your language clear and coherent. Make sure to have a simple story, with a single message. Don't make the scenes too complex to understand, and keep your script short and sweet.

How do I create a commercial ad?

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Jeppe Brosbøl Jørgensen

Jeppe is a digital content marketing intern who, among other things, writes stuff online. In his free time, he enjoys watching movies, playing games and listening to some great music.

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How to Make a Commercial: 23 Steps to Make a Memorable Commercial

If you want to know how to make a commercial, the first thing you need to consider is how to make it memorable. Think about commercials that stay with you. You’ll probably notice that they each have at least one of these elements:

• Catchy language or the use of a tagline
• Iconic character or characters
• Emotional pull
• They have good, simple stories
• They have the right tone
• There’s a recurring theme
• There’s a call to action

To ensure you’re creating a commercial with the best possible messaging, focus on answering these three questions in the pre-production phase of making your commercial:

• What’s the message?
• Who’s the audience?
• What’s the story?

Answering these questions specifically and clearly will help keep your commercial focused and appealing to viewers.

1. Use the right ingredients.

Most effective commercials employ a combination of emotional pull, whether upbeat like humor or thoughtful like empathy, combined with an easy-to-remember message to attract viewers.

2. Know your brand.

Big brands can get away with commercials without a call to action that just elicits emotions. Smaller or lesser-known companies must entice their customers to act through the commercial.

3. Develop a signature element.

Stand out from other commercials with a unique, identifiable character, theme, or idea that’s easy for your audience to remember.

4. Keep it simple.

Remain true to your message and ensure all production decisions support that message.

5. Don’t cut corners.

You get what you pay for. An investment in your commercial is an investment in your success.

6. Include these elements.

Most outstanding commercials, in addition to using emotion and taglines, usually include important information like audience demographics and voice of the customer (VOC) info when planning the ad.

7. Create a compelling story.

The story is everything if you want to keep your audience engaged . Find an excellent idea, create an effective storyboard , and write a great script .

8. Clearly represent your brand’s personality.

The commercial you make should be a reflection of your brand’s voice and ideals. Make sure it matches, in style and feeling, other concurrent marketing strategies.

9. Make an effective storyboard.

A storyboard is an integral part of creating a cohesive and effective commercial . Create a moving story, illustrate the scenes, and include notes to accompany the illustrations.

10. Create a strong idea.

The first step in making a commercial is identifying a powerful idea. Go for something bold that will stand out from direct and indirect competitors.

11. Write a powerful script.

Before you write your own commercial script, read a few from other successful commercials here . Ad scripts are very different from TV or movie scripts due to their brevity and necessary call to action. When writing :

• Use direct language
• Show the audience your message rather than telling them your message
• Time out the spot to ensure it won’t get cut off
• Use a simple narrative to convey your message

12. Scout locations.

Think about the best place to film your commercial. When deciding on locations, consider factors like cost, lighting , sound, and permitting.

13. Select your actors.

Choose professional actors who match the demographic you’re trying to reach. If you don’t have the budget for or access to professional actors, consider using voice-overs rather than on-screen talent.

14. Find a production company.

If you don’t have professional cameras , lights, sound equipment, and video editing software at your disposal, consider hiring a production company to assist you. They can handle writing, shooting, and editing or one or two of those elements in addition to ensuring professional quality.

15. Plan your shots.

Take your original script, or spec script , and add all the shooting details to it to create your shooting script. Keep the script easy to follow and make sure everyone on set knows the central message of the commercial.

16. Block the set.

Block the set for the crew and actors with tape marks so everyone knows where to stand. This ensures the lights hit the actors correctly and that you’ll capture the best audio .

17. Film all the scenes.

Make sure you film every scene with every necessary angle, so you’ll have plenty of footage to work with in the editing room.

18. Get some B roll.

Consider filming some B roll , or background footage, to use as transitions or for voice-overs during the commercial.

19. Ensure cohesion when editing.

When editing all the footage into a final commercial, make sure you align the audio with the video, especially if you’re using voice-overs. Keep the messaging clear and the story simple to follow.

20. Include a call to action.

Always give your customers the next step by including a clear call to action. This might be a directive to visit the company’s website, stop by the store, or use the QR code to learn more.

21. Keep to your time restrictions.

Ensure your commercial is exactly the time allowed or it’ll get cut off when played. Your call to action needs to be a second or two before the end, for this reason.

22. Schedule when to play your ad.

Purchase airtime on a channel and during a time block that matches your demographics’ viewing schedule. You may have to spend more money on prime spots than off-prime times, but you’ll likely reach more people.

23. Aim for frequency.

Make sure you purchase several spots and that your commercial runs a few times at least. Tie in additional marketing supports like a website landing page specific to the commercial.

The Cost of Making a TV Commercial

You can spend very little money making a commercial or millions of dollars. The range varies depending on the individual costs of quite a few factors:

• Airtime/channel
• Production company
• Videographer
• Video editors

If you’re working with a limited budget, consider using online resources to help with pre-recorded stock footage or purchasing video editing software , like iMovie , Windows Movie Maker , or another online video editor , to handle that portion of production yourself. You could also hire amateur freelancers who may cost less than professionals.

Possible Roadblocks to Consider When Making a Commercial

Before you delve into creating your commercial, consider these possible challenges:

• Paying high prices for a premium spot does not necessarily equate with viewership. Many people get up and do other things during commercials.
• People can fast forward through or skip ads. This is especially true with DVR services or on some streaming channels.
• On mobile devices, people can easily do other things while the commercial plays. They might open a different app, set their phone down, or respond to messages while the ad plays rather than watching it.

It’s absolutely essential to create an ad that immediately hooks the viewer’s attention so that they’ll stick around to hear your message.

15 Tips for Creating an Effective TV Commercial

To make the most of your commercial , use these tips to guide your process:

• Maintain clear brand representation throughout your commercial.
• Use a story to keep your audience engaged.
• Include an iconic theme, character, or tagline so your viewers remember your company.
• Focus on one idea.
• Make the commercial professional.
• Use pivots in the story to keep the audience watching.
• Keep the story creative and interesting .
• Push boundaries with your story.
• Include a powerful hook.
• Consider using influencers for recognition value.
• Know your audience.
• Be authentic.
• Include a social media campaign tie in.
• Use voice-overs to ensure the viewer hears your message.
• Put your commercial on YouTube and maintain an active YouTube channel .

Making a commercial requires a powerful idea, excellent writing, and professional film and editing tools. With some education and training, you can make an exceptional commercial that entices customers to take action.

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Create a TV Commercial: A Review Lesson for Any Subject

One of my favorite lessons I do is having my students work in groups to create TV commercials inspired by works. Check it out below. It never fails to be a fun time in the classroom! 🙂

Lesson Summary: Students work together in groups to create a TV commercial that in some way illustrates the concepts learned about art covered in previous lessons.

Grade Level: I’ve done this lesson for high school and for college with good results. I think you could easily adapt this for early grades as well with some extra work with the kids.

Topic: This will work with many different topics. It doesn’t even have to be art really. I’ve done it several times after studying several ancient art periods/cultures (prehistoric, Ancient Egypt, Mesopotamia, etc) as a culminating review. I’ve also done it after a non-Western art wrap-up (Chinese, Japanese, African, Oceanic, etc.). This is a great lesson for a flipped classroom, so after you have the students read their textbooks (or whatever), you can have them do this activity.

Lesson Procedure

1. In a class discussion, brainstorm what are elements of TV commercials that make them effective. Make a list on the board so students can reference it once they get into their groups.

2. Divide students into groups and either assign them an art movement, period, or culture or let them choose from several choices. There is a handout available for this activity in The Art Class Curator Curated Connections Library. Find out how to subscribe here !

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This Lesson is in The Curated Connections Library!

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3. First, the students should figure out what their product/service is or what they will be trying to sell in their commercial. Some of my favorite products created by my past students are Queen Nefertiti makeup, Venus of Willendorf fertility services, and an Ancient Egyptian funeral parlor! (SO. GOOD.)

4. Once they have their business or product, have students make an outline and/or script of their commercial. What happens in the commercial? What happens first, next, last, etc? What are the commercial’s slogans or jingles, etc.?

5. Have groups present their work to the class. They can just describe it, sing a jingle, or even act it out. Of course, the last one is highly preferred, but I don’t want to freak the students out too much so I give them the choice. 🙂

There is a handout available for this activity in The Curated Connections Library. Learn more about how to join !

There you go! Try it out! It’s a ton of fun.

 Photo Credits:

• Mummy – Joshua Sherucij
• Nefertiti – Philip Pikart
• Venus of Willendorf – Matthias Kabel

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25 Creative Video Project Ideas Your Students Will Love

Tell a story, make a newscast, create a vlog, and more!

It’s never been easier for students to create fun and engaging videos to show off their knowledge! We’ve rounded up 25 video project ideas for your students to try. You’re going to love the results!

General Video Projects

Language arts video projects, stem and social studies video projects, school community video projects.

Use these video project ideas for any subject or grade. They’re easy to personalize and a lot more fun than writing a paper every time.

Student Portfolio

Student portfolios offer a chance to document learning and growth throughout the school year. Use the easy template to help kids create and customize their own video portfolios in a snap.

Student Vlog

Keeping a journal offers students a way to record and reflect on their thoughts and experiences. An online version is called a blog, while a video version is known as a vlog. Encourage students to record new videos on a regular basis as they document their experiences throughout the school year.

Here’s another fun video option that works for so many subjects. Students can create a broadcast for a historical event, to document the events in a book, or to report on a scientific discovery. Or have kids make up their own news stories for a creative twist.

Learning Reflections

True understanding means taking time to reflect on what they’re learning. Instead of just reciting dates, ask kids to reflect on how historical events make them feel, or relate history to current events going on around them now. Don’t just read a book—go deeper to make emotional connections. Videos allow students to talk through their reflections, something that’s easier for many kids than writing.

Scavenger Hunt

This is such a fun way to learn to use video-editing programs! Students complete the actions on a checklist, like showcasing their bedroom, introducing their pet, or fixing their favorite snack. Then, they use video editing to add a little flash before sharing it with the class. Find the checklist here.

Research Project

Instead of writing a paper, ask students to make a video of their research project. This way, they can share not only what they learned but how they learned it. Easily incorporate media, interviews, music, and more, and then share their projects in an online portfolio for everyone to see.

Give new life to book reports, write and film stories, create a commercial, and more with these language arts video project ideas!

Book Report

Forget ordinary reports— this template will help kids make engaging videos that show off their knowledge instead!

Creative Commercial

Crafting their own commercial is a really terrific way for students to practice persuasive writing. They can choose an existing product or start by inventing a brand-new “must-have” item for their project.

Book Review

This is another clever spin on ordinary book reports, presented in the form of a book review. Have each student choose a book to read and review. Remember, it’s OK if they don’t wind up liking the book! The important thing is to read, summarize, and then share their thoughts in a video.

Vocab Station

Make short videos to help others learn new vocab terms, in English or in foreign languages. It’s much easier to remember that  la naranja means “orange” when you see someone peeling a piece of fruit as they speak it for you. And it can be a lot of fun coming up with creative ways to demonstrate tricky words like “ephemeral” or “procrastinate.”

Read-alouds are fun for little kids to watch, but they’re even more fun for older students to create! Have students choose a beloved picture book, then use this template to create a read-aloud video. ( Check out some of our favorites for inspiration. )

How-To Video

Giving clear and concise instructions is a key life skill, but it takes some practice. Ask students to make instructional videos on any topic they like, being sure to include enough detail that someone watching would be able to copy their method and receive similar results. It’s harder than they think!

Green Screen Story

Green screen effects allow students to put themselves into any background they like. Once they’ve mastered the green screen, challenge them to use it to film a story or play they’ve written. It’s creative writing brought to life!

Evoking Emotion

Sounds, photos, and music are all capable of evoking emotion, though not everyone reacts the same in all cases. Assign students an emotion, then ask them to use various forms of media to try to evoke that emotion in the viewer. Encourage them to focus on image and sound rather than words.

Show off their love of science, technology, engineering, and math with these clever video ideas for all ages!

Scientific Method

Understanding and putting the scientific method into practice is a key part of hands-on science activities. Have kids record a video to sum up their project, demonstrating each step of the method along the way.

Real-Life Math

Kids love to ask, “But when are we gonna use this in real life?” In this video exploration, they’ll find out. Students come up with a real-world math situation, then show it in practice. You can use this concept with all sorts of math topics. Think money and decimals, figuring area, calculating taxes, and so much more.

Stop-Motion Science

Use stop-motion videos to explain scientific processes, with simple animations recorded one frame at a time. This technique can add a cool touch to science project videos.

Show Your Work

Encourage your students to make their thinking visible by screencasting as they work their way through a math or science problem. Watching other kids work through a process can help all students better understand the topic.

Virtual Field Trip

Travel the world without leaving home by creating a virtual field trip video using Google Earth. Insert photos, street views, music, and more to make a geography lesson into a real adventure.

A Day in the Life

Turn a history report into a personalized experience by asking kids to film “A Day in the Life” of their subject. It could be an Egyptian pharaoh, Napoleon Bonaparte, or Aztecs living in Mexico before the Europeans arrived. This is one of those video project ideas that works for any place and time.

Use these ideas to get the word out about exciting happenings, on campus and off!

Morning Announcements

Morning announcements have come a long way since the days of scratchy PA snippets full of feedback. It’s easy to put together beautiful and engaging video announcements using this template instead.

Getting To Know You

Introduce a new teacher, celebrate a student of the month, or learn more about school support staff by making a Q&A video. This template provides examples of questions to ask, making the interview process easy and fun.

Event Promo

Build excitement for the upcoming talent show, fundraiser, or pep rally with an event promo. These are perfect for sharing on social media for the whole community to see! Get the template here.

Public Service Announcement

Tackle important topics like recycling, safety, health, and more by making PSAs. Students are more likely to listen to their peers than to yet another adult “telling them what to do.” Create a list of possible topics, or ask them to brainstorm issues that are important school-wide.

Morning Meeting

Lots of schools have replaced homeroom with morning meetings. Asking kids to lead these meetings can provide valuable learning opportunities, but it’s really hard for some students to speak up in front of others. Let them lead a morning meeting via video instead, using this simple template .

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Ten Engaging Video Assignments to Get Your Students Talking

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In the classroom, video means instant engagement, and making video is an increasingly important skill for youngsters to develop. We’ve put together ten exciting assignment ideas that will help elementary and middle school teachers get their students making great video! Parents, feel free to steal these ideas for rainy weekends, too.

Make Video Really Easy For All Students

Not all students will be able to access their own camera equipment. This could be due to their families’ budgets, their age, parental permissions, or some may be a little too shy to be on camera.

Remove obstacles by creating groups to work on each project, and consider setting up a couple different “studios” in the classroom. Then, come up with fun and quiet assignments that groups not actively filming can tackle, like script writing or prop-making, while others get their turn in front of the camera.

An in-class studio could be as simple as a backdrop with a tripod, or more complex depending on your school’s resources and the space you have to work with. If you are able to setup a couple different studios, more than one group could be creating videos at the same time, and, no one will be left out if they can’t get the right equipment.

Basic video equipment is really inexpensive in this day and age, especially for this type of kid-friendly production. A low-cost video camcorder from Amazon would likely suffice, and simple tripods are usually under $50. If you aren’t in a position to purchase equipment, you can always use a smartphone or tablet with a mini-tripod or similar stand, or a laptop with a built-in camera.

Editing the final video together might not be required for all of these project ideas, but it makes sense to check on the availability of video editing programs on school computers to see if it might be possible. iMovie or Windows Movie Maker are both free and easy to use. That way, any particularly inspired students can take their project to the next level if they’d like.

Video Assignments for Elementary School Students

1. task: make a short video reviewing your favorite book..

Objective: Students should record themselves giving a synopsis of the book and sharing what they enjoy about it. Using age-appropriate props, younger children can shoot a scene from the book; older children can direct a scene featuring their friends.

In addition to putting thoughts together coherently, and learning how to write for film (for older students), this task will enable children to be comfortable in front of and behind the camera, and encourage collaborative group work.

2. Task: Make a commercial.

Objective: Take an everyday object – an apple, pen, table, lunchbox – and ask students to make a commercial trying to sell it. They should put together a script, create a jingle, and design a brand logo as well as filming the advert.

Depending on the age of your students, they could work together. Ask each member of the group to take responsibility for a different element of the video. This is an effective task at showing students the power of persuasive writing, and how to work effectively in a team, as well as the objective behind advertising.

3. Task: Create a video tour of the school for new students.

Objective: Pupils can share their school experience with new students by recording and narrating it. They should interview teachers and other students, as well as showing their classmates using the school’s facilities (outdoor play area, pool, computer room). In addition to learning filming and editing skills, this task enables students to hone interviewing and communication skills.

4. Task: Exchange video messages with other schools.

Objective: Students from a partnering elementary school exchange short videos with your class that explain what life is like at their school, or another agreed-upon topic. The idea would be to generate interest in another culture, or to introduce students from a far-flung part of the USA. Not only would this type of exchange expand their horizons, but it would help develop their story-telling abilities, too.

5. Task: Explain how to make your favorite food.

Objective: Have students make a short video about their favorite food, or a special family recipe. Use creativity for those who aren’t able to do any filming at home. For instance, have them bring in some of their favorite food to share, or use animated pictures instead of actual footage.

As an alternative, assign students to different meal groups, like breakfast, lunch, and dinner. Then, have them work on the assignment in teams. This assignment will help students get to know and appreciate other food cultures, while also having a really fun time.

Video Assignments for Middle School Students

6. task: create vocabulary vines..

Objective: Show a word on paper (perhaps a student could be filmed writing it), then record a visual representation of the term. Each short video should be shared with the whole class so students can easily access them. This is also a great exercise for foreign language classes.

Although Vine may no longer exist as a platform, short videos are still a great way to promote learning.

7. Task: Make a two-minute video assignment about your hobby.

Objective: The student will learn to operate a video camera (or the video function on their smartphone or tablet), grab copyright free clips from the web, and edit footage.

Part of the challenge will be to adhere to the two-minute time limit. Older students can be taught how to use industry-standard editing software. Whatever level they are at, students will respond positively to being given free rein to get creative and produce original content about a topic that interests them.

8. Task: Create a video dialogue with a famous historical character.

Objective: Using the split screen effect, the student should record themselves in conversation with someone the class has been studying in history. They will enjoy dressing up and getting into character for this task!

This video assignment challenges the student to demonstrate a deep understanding of the psyche and motivations of an historical personage. Note: this assignment also works well as a conversation between the student and a character from the book the class are studying.

9. Task: Film your science lab project.

Objective: Film a project from start to end, hypothesis to conclusion. Students should show footage of the experiment being set up, carried out, and concluded. They should add a voiceover explaining what’s happening and why in each shot.

This assignment is two-fold. In addition to demonstrating their understanding of the relevant scientific principles, students will hone their filming and editing skills.

10. Task: Give your own TED Talk.

Objective: Show students an age-appropriate TED Talk that’s relevant to a topic they’re studying in your class. They should use it as a basis to put together their own presentation on that subject area. Encourage them to use visual aids and to adapt an engaging mode of presenting, just like the TED speakers. A cameo from friends, family members, or even pets makes for a great video!

For demonstrating to students that a ‘talk’ is more than just talking, we recommend showing them the following TED videos: The Shared Experience of Absurdity, The New Bionics that Let Us Run, Climb and Dance, and Einstein the Parrot.

Secure Sharing

For sharing the video, it’s important to be sensitive to the privacy of the children participating. Consider sharing the video with a password or with login protection to make sure only the participants, or their parents, can view it.

Make sure you can track viewers at a very granular level. For instance, video engagement metrics enable you to check that only approved viewers are accessing your content.

If you need a website for sharing your students’ videos, we even have that covered. Each SproutVideo account comes with a customizable video website that you can configure to your specifications.

With SproutVideo, you’ll get the best live and on-demand video hosting platform for business. Start your free 30-day trial today and get unlimited access to all our features.

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10 Creative Video Project Ideas for the Classroom

14/02/23         Author: Florencia Corazza         8 min reading Video Production

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Keeping students engaged and interested during class has become progressively harder in recent times. So, in order to help you get their attention and make learning a fun affair, we’ve come up with these video project ideas you can take advantage of.

Are you still not convinced about the usefulness of incorporating videos in the classroom? Well, educational video production has huge potential, as the resulting pieces are creative and compelling enough to keep viewers engaged while supplementing what students are learning. 

I know it’s not always easy to come up with filming ideas for school, though, so here are some of my favorite suggestions for your classroom!

Make an Instructional Video

Making an instructional video isn’t rocket science, but you need to properly understand a topic in order to explain it to others.  Your students will need to find new ways to present the topic, search for the right words to tackle it, and think of any questions the audience may have. That’s why instructional videos are a great way to put to the test how much a student actually understands about a subject.

You can have students record the steps they take in performing a science experiment, completing a task, or even ask them to make an explainer video about a certain topic . This opens up the possibility for them to also share their experiences and reflections about it.

Besides reinforcing the student’s knowledge acquired during class, this project idea allows you to assess their level of understanding of the subject. 

Film a Behind-The-Scenes Video

Group projects are a great way to teach kids something while fostering teamwork and collaboration. As a teacher, you grade the finished work, but how about being able to also see what happens behind the scenes?

Behind-the-scenes is one of teenagers’ most watched types of videos because they’re entertaining and engaging. That’s why this project video can be a great way to make students interested in group projects.

Meanwhile, you get to see who does what, how they decided to divide the workflow, and how they reacted when things worked out—or didn’t. Not only do you get to grade their project, but kids can also reflect on teamwork and how communal efforts look from a distance at the same time.

I bet you didn’t know video project ideas could do so much!

Recreate a Moment in History or Impersonate a Historical Figure

If you’ve been looking for video project ideas to use in your History classes, this one is perfect for you.

For students, learning about history can be difficult because some of the events that shaped our societies seem too far in the past to relate to them. Recreating key moments in history and transforming them into video storytelling can be a particularly fun way for students to connect more with historical figures and events. 

By experiencing the past, topics are a lot easier to learn! 

Record Interviews – Video Project Ideas

One of the difficulties kids face nowadays is bonding with others in meaningful ways. 

While it’s true that social media allows us to connect with people from all around the globe, it can also make it harder to see the bonds that tie us to those around us. In order to fix that, having students conduct interviews could be great to strengthen their relationships with their communities.

Among all the video project ideas here, interviews are one of the easiest to produce. You can instruct them to have interviews in person, with both parties sitting next to each other in front of a camera. They can also conduct a virtual one, using a video call program to record a long-distance meeting.

The benefit of this project video is that it teaches students to reach out to people around them and to listen to what they have to say— instead of just reading it online!

Create a Whiteboard Animation

Whiteboard animations, also known as doodle videos , are a creative and engaging way to tackle a highly complex topic while making it entertaining and easy to understand.

Making this type of drawn animation is quite straightforward. Students just have to set up their camera on a tripod or something that’ll keep it stable. Then, they have to aim the focus at a whiteboard, hit “record,” and start drawing. Once they’ve finished, they’ll need to use video editing tools to speed it up and add a voice-over. It’s not an issue if they don’t know how to make an animation because the style is pretty simple and doesn’t need to be perfect.

What makes this a great project video is that it teaches students about patience and attention to detail, as you only see the result of your hard work at the end of it when you review your video. Whiteboard animation is also a great way to bring out the kids’ creative skills!

Record a Meaningful Location or a Special Moment

When students visit a particular location, whether on a field trip or on vacation, you can ask them to share their experiences with others by filming and narrating them as they go. Their project videos can also be themed around festivals, cultural concepts, and special activities too. It’d be as if they were making a promo video about them to invite people to join!

You can have the kids give a tour of their schools, for example. They can highlight their favorite classes, film where they eat lunch, and explain the best part of their days. With a video editor app , it’s easy to put all of these scenes together to make a compelling and entertaining video.

What makes this one of the best video project ideas is that it encourages students to share their favorite places and moments in video. They’re probably already making Instagram videos about them, so why not do it for school too?  Some years ahead, they can review all this footage and remember the good times they had!

Share Practice Records

Learning a language, cooking, playing an instrument, or doing sports requires constant practice. If you’re looking for a way to encourage kids to learn new skills, this project video could be ideal.

You can ask them to record themselves learning to play an instrument or speaking a new language. It’s important for kids nowadays to have hobbies and activities that help them grow and connect with other people. And a great way to encourage them to continue developing their skills is for them to actually see their progress and learn from their own training videos .

Create a News Show – Video Project Ideas

Having kids create a news show can be a way to motivate them to stay up-to-date with what’s happening in the world or their communities while also teaching them about the importance of checking your sources of information before sharing a message.

You don’t need to be a video marketing agency  to create a news show with your students. If you do want to up your game, you can use a green screen— but even without it, you’ll probably get great results from your students.

You can give them a list of sites to check the data before recording their project videos, or you can tell them to look for that information in at least five different places. Whatever you choose, you’ll definitely have fun seeing the results of their investigation!

Create a Video Portfolio

Students can begin to plan for their future by creating a portfolio that showcases their unique skills and interests. In the project video, they can highlight their key skills while sharing their personalities.

Nowadays, many job-hunting sites encourage people to film themselves. The ability to stay in front of a camera and be confident in your skills is a really valuable asset for the future.

Video project ideas like these, where you encourage students to talk about themselves in front of a camera, allow you to teach kids the importance of knowing their strengths and being confident enough in themselves to share them.

Promote Your Future University or a Dream Job

Choosing a university and a future job are critical life-changing decisions that teenagers make at a young age. To best guide their decisions, proper research is essential.

So, have your students make a promotion video for their future university or dream job. Encourage them to properly investigate the topic and write a storyboard . On it, they’ll have to describe the benefits, strong aspects, and how it aligns with their life goals. 

This project video can be a creative way to make planning your future more fun and interesting. Moreover, your students will be able to make a solid decision after properly assessing all their options.

Wrapping up

As generations change, the way they access education and the methods they use to learn change with them. New forms of studying are constantly appearing, like e-learning videos .

Videos have proven to be an effective means for students because they are more attractive to them, which makes them effective in keeping their attention. In these video project ideas, you can find new strategies to entertain your students and connect with them while also teaching them valuable life lessons.

Plus, grading will definitely be more fun!

Florencia Corazza – Content Writer and Co-Editor

A skilled writer, translator, and co-editor for our web and blog content. As a self-defined "wordsmith," she’s talented in adapting the latest marketing news into all kinds of digital formats. If she’s not watching the latest Sci-Fi show on Netflix, then can find her tending to her perfectly reasonable number of plants.

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15 creative video project ideas for students (and their teachers)

Fall is here. The leaves are starting to change color and teachers everywhere are asking the same question: How do I come up with video project ideas for my students?

Video has been a staple learning tool for decades. But having students create, design, and edit video projects themselves is becoming a much more common classroom activity. Video projects are a great way to help students of all ages  actively engage with subject matter  and learn from one another.

Online apps like  Biteable  make it easy for students to turn video ideas for school into a reality. Templates and easy-to-use editing tools keep the process simple and offer plenty of inspiration for student video projects.

To help teachers and students alike leverage video as an  educational tool , we’ve gathered our favorite creative video project ideas for students. Each idea comes with a ready-to-edit video template so you and your students can get started right away.

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Elementary student video project ideas

It can be tricky to keep young students interested and engaged all day long. Creating videos gives elementary students a fun, creative way to learn about anything. And student-created videos are an amazing classroom learning supplement. If a video is produced by their peers, interest will skyrocket.

1. Create a book trailer

Instead of a traditional book report, have students design a movie-style trailer that drums up excitement about a novel or a non-fiction book. Creating a book trailer gives students the opportunity to think creatively, share a story with their classmates, and reinforce their learning in a new way.

2. Give a video tour

To supplement social studies curriculum, students can create a video showing off a significant location or their favorite part of the school. If you have a field trip planned, ask students to share their experience by recording videos throughout the day and adding voice over narration.

A video tour of the school is also a great way to share the campus with new students and visitors. As a way to pass the torch before they leave for middle school, how about asking your fifth graders to collaborate on an orientation video for incoming kindergarteners?

3. Celebrate the holidays

There’s always something to celebrate, no matter what time of year it is. Have students film letters to Santa, make video Valentines for parents or grandparents, or make short educational videos about lesser known holidays. Students can even create simple, digital thank-you notes for classroom visitors or parent volunteers.

4. Recreate a moment in history

Learning about historical people and events? Have your students research and recreate major moments in history, like the story of Rosa Parks or the Oregon Trail.

Videos help students visualize and remember these important moments. It also gives students the opportunity to experiment with digital storytelling. And students will be challenged to bring each scene to life accurately.

5. Try stop-motion video

Video learning isn’t limited to literary or historical topics. Encourage students to use stop-motion or create their own slides to explain science experiments or other STEM projects. With the right footage, like Biteable’s extensive collection of clay animation footage, students won’t even need to build stop motion models. They can just focus on the presentation and storytelling in their video.

Video project ideas for middle and high school students

Video projects for high schoolers can be a little more advanced, as students should be practicing editing and narrative skills in addition to learning about new topics.

6. Create a news channel

To supplement learning in a current events class, have your students film a news broadcast covering both local and international events.

Ask students to take on certain roles in the newsroom: anchor, sports reporter, weather reporter, or entertainment correspondent. Doing a news segment helps everyone get involved and promotes teamwork.

7. Start a portfolio

Many high school students are thinking about college applications. Give them the chance to  jumpstart their applications with a portfolio video project  and showcase what makes them unique.

Art students can show off their best work and design skills. Students applying to traditional schools can answer an application question or create a video showcasing their community service and extracurriculars.

8. Promote a good cause

Rather than writing a traditional essay or report, have students create a video advocating for a cause that’s important to them. This helps students build their identity and develop persuasive skills. And students can share their  promotional video  with everyone, not just their teacher and classmates.

9. Questions for your future self

Think ahead with a video full of inspiring questions. This project is great for incoming freshmen. At the beginning of the year, have students create videos with questions for their future self or with goals for their life and career. At graduation, send the videos back to them. It’s a fun, positive way to celebrate their success throughout high school.

Higher ed video project ideas

Higher education might not seem like the place for student-made videos. But in the real world, businesses use video for all sorts of things. Video projects build plenty of resume-worthy skills that college students can take with them to the workforce.

10. Create a university promotion video

It’s easy to forget that colleges and universities are businesses, too. And they need help with promotion. A solid college or university promotion video could open opportunities for internships or college employment. Promoting something that they’re already familiar with is a great way for students to build video persuasion skills.

11. Record and edit interviews

Being able to conduct a good interview and edit it in a way that’s appropriate for the purpose of the interview is a valuable skill in multiple industries. And interviewing experts in the field is appropriate for just about any class.

12. Make a video self-assessment

Grades are important. But being able to self-assess is also an incredibly valuable way for students to incrementally improve at any skill.

Making video self-assessments gives students a more active role in the grading process and offers them a creative way to highlight the work they’ve put into a course. It also gives them a chance to make an argument for the grade they feel they deserve — a skill that easily correlates to performance reviews in their future workplace.

13. Film a job interview guide

For most people, the interview is the most nerve-wracking part of getting a job. Practicing interview questions is a great way to prepare. But most students don’t know how to prepare for a job interview.

Creating a job interview  how-to guide  is a perfect way for students to learn how to prepare for a job interview and help other students prepare at the same time.

14. Create a video presentation based on a written assignment

Written assignments are the backbone of a university education (in most disciplines, at least). However, the audience for most written assignments is limited to the professor and assistants. Creating presentation videos for their assignments gives students the opportunity to share their hard work with their fellow students, while also learning valuable video editing skills.

15. Build a video resume

For most students, the job search starts even before graduation. A video resume helps students highlight the skills they acquired and the experience they gained during college. And, given the global workforce, a  video resume is a great supplement to a paper resume, especially when applying for remote or distant positions where an in-person interview may not be an option.

Take your video project from idea to reality with Biteable

Ready to get started  making an education video project ?

Biteable has a huge  library of video templates that help students get going fast rather than struggling to start from a blank screen. Drag-and-drop editing and easy to use tools let students focus on what’s important: the project assignment and delivering a thoughtful message.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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The online eclipse experience: People on X get creative, political and possibly blind

The 2024 total eclipse is caused by a rare alignment in celestial spheres that will send millions of people in the path of totality outside to peer at the sky.

People have booked their Airbnbs years in advance , eclipse glasses are selling out and forecasters have been warning of cloudy skies for weeks.

Regardless of how otherworldly this event is and how much planning people have dedicated to experiencing it in person, the internet is being the internet and providing an eclipse experience of its own.

GIFs, quips and skits are flooding social media platforms like X on Monday.

Here are some of the best social media reactions to the eclipse:

Solar eclipse 2024 live updates: See latest weather forecast, what time it hits your area

Forgot your eclipse glasses? So did the internet

Proper eye safety is recommended for looking at the sun during an eclipse, and several places like Warby Parker and public libraries have been giving them away for free.

But some poor souls didn't secure their pair in advance, and the internet knows it:

"I don’t have eclipse glasses and I don’t trust myself not to look at the sun," one user posted on X.

"During the eclipse, it’s important not to stare at the Sun directly, as it will take this as a provocation. Look away to the sides to indicate clearly that you are not a threat to the Sun. Do NOT run away; this will activate the Sun’s predation instinct, and then God help us all," another posted .

Viral moment: Looking back (but not directly at) Donald Trump's 2017 solar eclipse moment

Some people are making their own eclipses

*flips ipad around*, of course, it's getting political.

Several supporters of former President Donald Trump have also made their own footage showing Trump eclipsing President Joe Biden , indicating their hope for the 2024 presidential election.

"Biggest Event of 2024," wrote one user , with a picture of Trump "eclipsing" Biden attached.

But many people are reminiscing about the 2017 eclipse, when Trump seemingly looked up at the sky without glasses .

Biden joined in poking fun at him in a post saying, "don't be silly, folks – play it safe and wear protective eyewear," a presumed nod to Trump's viral moment.

Contributing: Eric Lagatta, Natalie Alund

US says it destroyed Houthi air defense, drone systems in Red Sea area

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Kanishka Singh is a breaking news reporter for Reuters in Washington DC, who primarily covers US politics and national affairs in his current role. His past breaking news coverage has spanned across a range of topics like the Black Lives Matter movement; the US elections; the 2021 Capitol riots and their follow up probes; the Brexit deal; US-China trade tensions; the NATO withdrawal from Afghanistan; the COVID-19 pandemic; and a 2019 Supreme Court verdict on a religious dispute site in his native India.

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Biden says netanyahu's approach to war in gaza is a 'mistake'.

Israeli Prime Minister Benjamin Netanyahu's approach to the war in Gaza is a "mistake," U.S. President Joe Biden said in an interview published on Tuesday, offering further criticism of Israel's handling of the conflict.

Your complete 2024 solar eclipse guide: Everything from TN start times to when the next one is

It's almost time for a total eclipse of the sun.

Tennesseans across the state have a chance to catch a (safe) glimpse of this celestial phenomenon this afternoon. And while the state isn't in the path of totality, it will still be a pretty spectacular view.

Unless you decided to take a road trip to the path of totality like millions of other people  to see the spectacle, you might still be wondering when exactly you should be taking a peak through your eclipse glasses or if you have time to put together a pinhole projector.

To get you through the day leading up to the main event, we've gathered all of the information that you could possibly need to know... and even some that you may not have known you needed.

Take a look at our complete guide to all things eclipse in Tennessee.

What time is the eclipse on Monday?

The eclipse will begin in Texas at 1:27 p.m. CDT and end in Maine at 3:35 p.m. EDT, but the exact time of the eclipse varies by where you are in its path.

In Tennessee, start time for the eclipse with vary depending on where you live in the state.

In Knoxville a nd East Tennessee the eclipse should start about 1:49 p.m. ET/12:49 p.m. CT.

In Nashville and Middle Tennessee , viewers can see the partial eclipse starting around 12:44 p.m.

In Memphis and West Tennessee , which will be the closest to totality, will start to see the eclipse around 12:37 p.m.

You can search by zip code to find the exact time for your location.

Do I need anything special to view the solar eclipse?

Looking at the sun without the right eye protection, for even a short time, can permanently damage the retinas  and even cause blindness, called solar retinopathy, according to  the American Academy of Ophthalmology .

For the eclipse, people should wear special eclipse glasses that let you view it without damaging your eyes. And if you don't have glasses available there are alternative ways to safely view the eclipse.

Here's a couple of last minute ways to view the eclipse safely:

Can I take a photo of the eclipse with my phone?

Yes, but only with a special filter to make sure your phone doesn't get fried.

Back in 2017, NASA provided  tips on how to immortalize the celestial event using a smartphone camera.  NASA said most smartphone photos you'll see won't generally look very good with the typical smartphone system, however there are steps you can take to create some out of this world photos.

NASA recommends making sure the image is properly focused, purchasing a zoom lens attachment and zooming out for a wide-angle view. You'll also need a filter to keep you phone and eyes safe.

For more tips on how to take photos safely without damaging your phone or your eyes, head here .

Radiation from the solar eclipse: Is it harmful?

Once the eclipse reaches totality, the visible corona emits electromagnetic radiation that can appear with a green hue, according to NASA.

"Scientists have studied this radiation for centuries. Being a million times fainter than the light from the sun itself, there is nothing in the coronal light that could cross 150 million kilometers of space ,penetrate our dense atmosphere and cause blindness," read NASA's eclipse misconceptions .

This radiation isn't harmful to us on Earth, but it if you look at the sun before totality could cause some damage to the retina if you aren't using proper eyewear to view it, according to NASA.

What are the major types of eclipses?

Here's a look at the main types of eclipses, according to NASA.

Total solar eclipse : When the moon passes between the sun and Earth, while fully blocking the face of the sun.

Lunar eclipse : When Earth is positioned between the moon and sun, Earth’s shadow falls upon the surface of the moon, dimming it and sometimes turning the lunar face a striking red over the course of a few hours, according to NASA.

Annular solar eclipse : When the moon passes between the sun and Earth, but when it is at or near its farthest point from Earth. Due to the fact that moon is farther away from Earth, it appears smaller than the sun and does not entirely cover the sun. As a result, the moon appears as a dark disk on top of a larger bright disk, creating what looks like a ring around the moon.

Know your eclipse terms: What is an umbra? A penumbra? Here's some terms to know ahead of the 2024 solar eclipse

When is the next solar eclipse after Monday?

After April 8, we will have to wait a bit before we see another solar eclipse in the U.S.

According to NASA, the next total solar eclipse visible from the contiguous U.S. will be on  Aug. 23, 2044 .

When is the next lunar eclipse?

According to Space.com, the next lunar eclipse with be a partial one  on Sept. 17.

It is expected to begin around 7:41 p.m. CT with the maximum point at 9:44 p.m. The partial lunar eclipse is expected to end around 11:47 p.m. CT. This one will be visible over Europe, much of Asia, Africa, North America, South America, the Pacific, the Atlantic, the Indian Ocean, the Arctic and Antarctica, according to  TimeandDate.com .

Trump says abortion restrictions should be left to states, dodging a national ban

Former President Donald Trump said Monday that abortion laws should be left to the states, many of which have enacted new restrictions since he appointed Supreme Court justices who voted to overturn federal protections for the procedure.

In a 4½-minute video released on his Truth Social media platform , Trump made several false claims, including that "we have abortion where everybody wanted it from a legal standpoint" in the wake of the Supreme Court's 2022 Dobbs decision. A majority of Americans have consistently said in polling that they favor the Roe v. Wade protections that the court dismantled.

"My view is, now that we have abortion where everybody wanted it from a legal standpoint, the states will determine by vote or legislation, or perhaps both, and whatever they decide must be the law of the land," Trump said.

In doing so, he refused to take a position on the national ban that has been promoted by some of his staunchest allies, including Sen. Lindsey Graham, R-S.C., and former White House aide Kellyanne Conway. In the past, Trump had hinted that he might embrace a national ban, referring to a 15- or 16-week threshold as a consensus position.

Trump did not say what he would do if he won the presidency and Congress sent him a national ban.

Trump's silence on the matter upset at least one prominent anti-abortion group in Washington. Susan B. Anthony Pro Life America President Marjorie Dannenfelser, who has pushed Republicans to adopt a weeks-based ban at the national level, said she is "deeply disappointed in President Trump's position" on the matter.

"Saying the issue is 'back to the states' cedes the national debate to the Democrats who are working relentlessly to enact legislation mandating abortion throughout all nine months of pregnancy," she said. "If successful, they will wipe out states' rights."

Graham also criticized Trump's stance, saying in a statement, "Dobbs does not require that conclusion legally and the pro-life movement has always been about the wellbeing of the unborn child — not geography."

Democrats in Congress have signed onto a bill that would limit states’ ability to restrict abortion rights. No Democrat in Congress has proposed “mandating abortion.” Unless either party can control the House and 60 votes in the Senate at the same time, the prospects for legislation limiting or expanding abortion rights are dim. It is unlikely that Trump would be presented with an abortion-ban bill.

Over the last quarter of a century and even since he became a candidate for office in 2015, Trump has been all over the map on the abortion issue. Since the 2024 campaign began, he's offered few specifics about which policies he’d back in the post-Roe v. Wade era should he win the White House.

Trump, a Florida resident, hasn’t said where he stands on that state's new six-week ban. When he’s teased support for a nationwide ban, his words often appear to contradict formal statements put out by his campaign.

Trump has said he supports exceptions in cases of rape, incest and to protect the life of the mother, a position he reiterated in Monday's video. But the president does not determine how states make their laws.

Trump has frequently gloated over being responsible for the reversal of Roe v. Wade, which dismantled reproductive rights protections. But he also blamed GOP losses in 2022 on the issue and has said Republicans need to learn how to talk about abortion in a way that doesn't turn off potential voters. 

Last September, more than a year after abortion protections were reversed, he made a vague overture in an interview with NBC News' "Meet the Press" that he would be a voice of consensus on abortion — but didn’t specify how.

“Let me just tell you what I’d do,” he said. “I’m going to come together with all groups, and we’re going to have something that’s acceptable.”

At the time, he said he wouldn’t sign a federal abortion ban at 15 weeks.

In recent months, however, Trump moved in the direction of a federal abortion ban even as some of his statements were at odds with his campaign. After reports surfaced that he told allies he was mulling a federal abortion ban at 16 weeks , his campaign dismissed it as “fake news.” Soon after, Graham told NBC News that “Trump is warming up to 16 weeks.” And then Trump himself in an interview suggested he’d support a 15-week ban . 

The prospect of the top of the GOP ticket backing a federal abortion ban at a time when Democrats are elevating the issue as a central point of attack could put swing-state Republicans in a trick box, after some have attempted to moderate their positions. Statements from Trump’s campaign, however, seem to be leaning toward states’ rights and not a federal ban.

“President Trump supports preserving life but has also made clear that he supports states’ rights because he supports the voters’ right to make decisions for themselves,” Brian Hughes, a Trump senior adviser, said in a statement. He added: “President Trump thinks voters should have the last word.”

After offering little clarity, at a campaign rally last week in Grand Rapids, Michigan, Trump said his campaign would be “making a statement next week on abortion” after he was asked if he supported the six-week abortion ban that the Florida Supreme Court had just upheld .

President Joe Biden’s campaign has seized on Trump’s varying remarks on abortion, particularly his boasts of having a hand in overturning Roe v. Wade, with the president saying in a new ad , “Donald Trump doesn’t trust women. I do.”

Biden continued that theme after Trump's video remarks on Monday, saying in a statement released by his campaign, “Donald Trump made it clear once again today that he is — more than anyone in America — the person responsible for ending Roe v. Wade. He is — more than anyone in America — responsible for creating the cruelty and the chaos that has enveloped America since the Dobbs decision.”

“Trump is scrambling,” Biden added. “He’s worried that since he’s the one responsible for overturning Roe the voters will hold him accountable in 2024. Well, I have news for Donald. They will."

Natasha Korecki is a senior national political reporter for NBC News.

Jonathan Allen is a senior national politics reporter for NBC News, based in Washington.