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Here's How to Unlock the Power of Critical Thinking Learn this essential skill that entrepreneurs need to create, analyze and iterate on powerful new concepts.

By Brad Klune • Feb 18, 2023

Opinions expressed by Entrepreneur contributors are their own.

Great entrepreneurs are able to question wide-held beliefs, make connections between seemingly disparate ideas, and essentially see what no one else can see.

This is what is called critical thinking, and you don't have to be born with it — it is a skill that can be learned. There are many experts available for one-on-one mentor sessions who can help you to look at things differently, whether that is coming up with new ideas or solutions to old problems. Allie Webb , founder of Drybar, and Jason Feifer , editor in chief of Entrepreneur magazine, are two experts in this arena who are available now for one-on-one video calls through the Intro expert platform.

Related: Search our database of business experts available for one-on-one video calls to help you find success

Why Critical Thinking is Important

Critical thinking allows individuals to analyze information objectively, identify and evaluate arguments, and make informed decisions.

Problem-Solving : Critical thinking helps you approach problems in a structured and systematic way. This is when you put on your consultant hat with a systematic process: Define the problem -> gather info -> analyze the info -> identify possible solutions -> implement -> evaluate -> make adjustments. By evaluating different options and weighing their strengths and weaknesses, you can arrive at an effective solution.

Decision Making : Effective decision-making requires the ability to evaluate information, weigh pros and cons, and arrive at an informed conclusion. Critical thinking skills are essential for making informed choices in both personal and professional settings.

Effective Communication : This starts with active listening. By analyzing information and arguments, you can articulate your thoughts and ideas more clearly and persuasively.

Tips for Improving Your Critical Thinking Skills

Practice questioning : The 5 Why's is a problem-solving method used to uncover the root cause of a problem by asking "why" questions. The idea is to keep asking "why" until the root cause is found. Here's how to apply the 5 Why's:

  • Clearly define the problem: Identify what's happening and what needs to be fixed.
  • Ask "Why" questions: Ask "Why" the problem is occurring and record the answer. Repeat this step five times.
  • Analyze the answers: Evaluate the answers and see if they provide insights into the root cause of the problem.
  • Identify the root cause: Use the answers to identify the root cause of the problem.
  • Develop a solution: Use the understanding of the root cause to develop a solution to the problem.

Seek out new information and diverse perspectives : Stay informed and exposed to different opinions, perspectives, and sources of information. This will help you broaden your understanding of the world and refine your critical thinking skills.

Analyze arguments : When evaluating arguments, look for logical fallacies, flaws in reasoning, and biases. This will help you to identify the strengths and weaknesses of an argument and arrive at an informed conclusion.

Reflect on your own thinking : Take time to reflect on your own thoughts and beliefs. Consider how your experiences and background may impact your perspective.

The ability to think critically is rare. And vital. By developing this skill, you can raise your ceiling. You can become a better problem-solver, a more effective communicator, and a more valuable employee. The world is constantly changing and evolving, and by embracing critical thinking, we can adapt and thrive in the face of new challenges.

Let's make critical thinking a cornerstone of the modern workplace.

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Critical Thinking Crucial to Entrepreneurship

Apr 18, 2022

Portrait of Lou BiFano

The students we serve, sometimes called Generation Next, are typically between 18 and 25 years of age and have grown up with personal computers, cell phones, the internet, text messaging and social media. They are taking their place in a world where the only constant is rapid change.  

Our entrepreneurship programs are focused on developing knowledge and critical thinking skills in an action-based, learn-by-doing setting. We see a new age of diversity coming — more diversity of backgrounds, more women and more younger people.

Characteristics we see in successful entrepreneurs which shape our thinking on programs and initiatives are:

  • A sense of curiosity that allows them to continually challenge the status quo, explore different options and innovate
  • A willingness to refine and validate their idea to determine whether it has potential
  • The ability to adapt and keep moving forward when unexpected events occur
  • The decisiveness to make challenging decisions and see them through
  • The ability to build a team with complementary talents focused on a common goal
  • A high risk tolerance and the ability to balance risk and reward
  • Persistence, grit and the ability to deal with and learn from failure
  • Critical thinking skills and a long-term focus which allows them to start, grow and sustain a business

In 1899, Charles Dewell, head of the U.S. Patent Office, recommended to President McKinley that the office should be closed because “Everything that can be invented has been invented.” History has proven and will continue to prove that vision to be woefully incorrect. Our take on the future has innovation and an increasingly diverse population of entrepreneurs playing a significant role in providing products and services across a broad range of solutions in health care, data analytics, artificial intelligence, additive manufacturing, digital commerce, ease of use, social media, social and environmental responsibility, location-independent solutions serviced by more remote workers, as well as online learning, just to name a few.  

Our job is to help develop the critical thinking skills to enable Auburn students to lead and excel in these fields and many others.

Lou Bifano Director New Venture Accelerator

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Why Critical Thinking is Crucial for Entrepreneurs

critical thinking crucial for entrepreneurs

A s an entrepreneur, change is the only constant. The environment shifts rapidly, and the best entrepreneurs need to be able to adapt on the fly. That capability requires strong critical thinking skills. So why is critical thinking so important?

They define Critical thinking as the process of actively and intentionally conceptualizing information gathered via experience, reasoning, and observation and using that information to guide action and belief.

While critical thinking is an essential skill for people in all professions, entrepreneurs who know how to leverage it can create more opportunities in their industries and maintain their competitive edges – no matter what reality throws at them.  

This blog will talk about the benefits of critical thinking, what it does for entrepreneurs, and how you can develop more of it.

The 8 Characteristics of Critical Thinking 

Experts identify eight unique characteristics of critical thinking . They are as follows:

  • Asking questions . Asking questions is essential for good critical thinking. Why is something the way it is? What does that mean for your business? And if you’re going to change it, how?
  • Defining a problem . What gets measured gets managed. Entrepreneurs with good critical thinking skills know how to define a problem by making it specific enough to do address.
  • Examining evidence . What’s the evidence that a problem exists? What is the duration and severity of the evidence, and how widespread is it?
  • Analyzing assumptions and biases . Once you’ve examined the evidence, you also need to look at your reaction to the evidence. Forward-thinking entrepreneurs get honest about their beliefs and biases and know how to avoid sabotaging a decision because of them. 
  • Avoiding emotional reasoning . Emotions can intoxicate, but they’re not a great platform for business decisions. Good critical thinking involves avoiding emotional reasoning and making decisions based on evidence, logic, and observation. 
  • Avoiding oversimplification . While emotions aren’t a good way to make business decisions, neither is an oversimplification. It’s essential to consider an issue for what it is, with all its complexities and gray areas intact. 
  • Considering other interpretations . What would others say about the situation? How would one of your mentors or leaders react? What might someone in a different professional position do about it? Considering other interpretations is a great way to better conceptualize a situation and make an intelligent decision. 
  • Tolerating ambiguity . Finally, good critical thinking requires you to tolerate ambiguity. As an entrepreneur, situations won’t always have a cut-and-dried solution or outcome. You need to take that ambiguity and lean into the uncertainty to succeed in this arena. 

Critical Thinking Skills Entrepreneurs Do Differently

Now that we’ve discussed critical thinking characteristics, let’s discuss the features of the people who display it. Entrepreneurs with outstanding critical thinking skills tend to do these things differently:

  • Develop Curiosity. Entrepreneurs with solid critical thinking skills know how to get curious and ask questions. They challenge the status quo, think outside the box, and cultivate a culture of innovation in their daily lives. 
  • Alternative Thinking . Ambiguity, the quality of being open to more than one interpretation, is foundational to critical thinking. Entrepreneurs who think critically know how to lean into the obscurity, adapt, and keep moving – even when things don’t turn out as planned or unexpected information arises.
  • Collaborate. Successful entrepreneurs know how to communicate with those around them. They clearly share the information they’ve gained and listen to input from others, understanding that their own ideas may not always be the best.
  • Situational Assessment. Just because you held one position once doesn’t mean that position will hold in the future. The most successful entrepreneurs use critical thinking skills to redefine and validate their ideas, reassess their outlook, and determine whether they still view a situation accurately. 
  • Risk Tolerance . Back to ambiguity – the best entrepreneurs know how to tolerate risk and balance risk and reward to keep moving forward accordingly. 
  • Grit and Persistence . One of the best things about excellent critical thinking skills is that they equip entrepreneurs with the grit and persistence to learn from failure, keep going, and find solutions. 
  • Big Picture Focus. Finally, critical thinking skills equip entrepreneurs to focus on the big picture. Instead of getting caught up in the minutia, they look at the long-term, which allows them to grow, pivot, and sustain their businesses. 

4 Quick Ways to Improve Your Critical Thinking Skills

Want to improve your critical thinking skills ? Don’t worry – great critical thinking is made , not born . Here are a few ways to build your critical thinking muscles:

1. Start Questioning Everything

Asking basic questions is a great way to build critical thinking skills. Start by thinking about a few simple questions, like what you already know, how you know it, what you’re trying to prove, and what you might be overlooking.  Simply getting in the habit of asking basic questions is an excellent place to improve your critical thinking skills.

2. Question Your Assumptions

Assumptions are dangerous throughout the business world, but especially so for entrepreneurs. Since entrepreneurs are trying to pave new paths and develop new ways of doing things, you cannot afford to make assumptions. Instead, get used to questioning your assumptions and critically evaluating your beliefs.

3. Evaluate The Evidence

If you’re not sure where to go, start evaluating the evidence you already have. What does it say about the situation? What does it reveal about the future?  How can you leverage it to make an informed, intelligent decision? Are there biases or assumptions you’re holding about the evidence?

4. Give Yourself Some Grace

Finally, remember that nobody thinks critically 100% of the time.  After all, critical thinking is a tool that you should deploy when you need to solve challenging problems, not a state you should be in at all times. If you miss an opportunity for critical thinking, be gentle with yourself and try again later. 

Better Critical Thinking Means Better Entrepreneurship

Want to improve your entrepreneurial skills? Improve your critical thinking skills! While developing excellent critical thinking may seem complicated, it’s as simple as identifying essential characteristics and incorporating them into your daily life. 

  Article by: Rick Mayo 

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Why Critical Thinking Matters in Your Business

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Many professionals hope to pursue careers they’re passionate about so they can find joy and meaning in their work. Caring deeply about your work is vital for engagement and productivity, but balancing emotions with critical thinking is essential in the workplace. 

When employees engage in critical thinking, they use an independent, reflective thought process to evaluate issues and solve problems based on knowledge and objective evidence. 

Critical thinking skills can guide your organization toward success, but to truly maximize the problem-solving benefits of critical thinking, it’s crucial to teach this skill to your entire team. We’ll explore critical thinking skills and how to teach them in the workplace to help your business improve its decision-making and problem-solving. 

What is critical thinking?

Jen Lawrence, co-author of Engage the Fox: A Business Fable About Thinking Critically and Motivating Your Team , defines critical thinking as “the ability to solve problems effectively by systematically gathering information about an issue, generating further ideas involving a variety of perspectives, evaluating the information using logic, and making sure everyone involved is on board.”

This is a complex definition for a challenging concept. Though critical thinking might seem as straightforward as stepping back and using a formal thinking process instead of reacting instinctively to conflicts or problems, it is actually a much more challenging task.

Critical thinking’s ultimate goal is ensuring you have the best answer to a problem with maximum buy-in from all parties involved – an outcome that will ultimately save your business time, money and stress.

Why is critical thinking essential in the workplace?

A World Economic Forum report revealed that critical thinking is one of the most in-demand career skills employers seek when trying to attract and retain the best employees – and employers believe critical thinking skills will become even more necessary in the coming years. 

Critical thinking in the workplace guarantees objective and efficient problem-solving, ultimately reducing costly errors and ensuring that your organization’s resources are used wisely. Team members employing critical thinking can connect ideas, spot errors and inconsistencies, and make the best decisions most often. 

Employees with critical thinking are also more likely to accomplish the following:

  • Analyzing information
  • Thinking outside the box
  • Coming up with creative solutions to sudden problems
  • Devising thought-through, systematic plans
  • Requiring less supervision

Critical thinkers are sure about the reasoning behind their decisions, allowing them to communicate with employees clearly. This level of communication enhances employee engagement .

What are critical thinking skills?

Critical thinking is a soft skill that comprises multiple interpersonal and analytical abilities and attributes. Here are some essential critical thinking skills that can support workforce success.

  • Observation: Employees with critical thinking can easily sense and identify an existing problem – and even predict potential issues – based on their experience and sharp perception. They’re willing to embrace multiple points of view and look at the big picture. 
  • Analytical thinking: Analytical thinkers collect data from multiple sources, reject bias, and ask thoughtful questions. When approaching a problem, they gather and double-check facts, assess independent research, and sift through information to determine what’s accurate and what can help resolve the problem. 
  • Open-mindedness: Employees who demonstrate critical thinking are open-minded – not afraid to consider opinions and information that differ from their beliefs and assumptions. They listen to colleagues; they can let go of personal biases and recognize that a problem’s solution can come from unexpected sources. 
  • Problem-solving attitude: Critical thinkers possess a positive attitude toward problem-solving and look for optimal solutions to issues they’ve identified and analyzed. They are usually proactive and willing to offer suggestions based on all the information they receive. [Related article: How to Develop a Positive Attitude in the Workplace ]
  • Communication: When managers make a decision, they must share it with the rest of the team and other stakeholders. Critical thinkers demonstrate excellent communication skills and can provide supporting arguments and evidence that substantiate the decision to ensure the entire team is on the same page. 

What are the benefits of critical thinking in the workplace?

Many workplaces operate at a frantic tempo that reinforces hasty thinking and rushed business decisions, resulting in costly mistakes and blunders. When employees are trained in critical thinking, they learn to slow the pace and gather crucial information before making decisions. 

Along with reducing costly errors, critical thinking in the workplace brings the following benefits: 

  • Critical thinking improves communication. When employees think more clearly and aren’t swayed by emotion, they communicate better. “If you can think more clearly and better articulate your positions, you can better engage in discussions and make a much more meaningful contribution in your job,” said David Welton, managing partner at Grove Critical Thinking.
  • Critical thinking boosts emotional intelligence. It might seem counterintuitive to associate analytical rationality with emotional intelligence . However, team members who possess critical thinking skills are less prone to rash, emotion-driven decisions. Instead, they take time to analyze the situation and make the most informed decision while being mindful and respectful of the emotional and ethical implications. 
  • Critical thinking encourages creativity. Critical thinkers are open to new ideas and perspectives and accumulate a significant amount of information when facing decisions. Because of this, they’re more likely to come up with creative solutions . They are also curious and don’t shy away from asking open-ended questions. 
  • Critical thinking saves time and money. By encouraging critical thinking in the workplace, you minimize the need for supervision, catch potential problems early, promote independence and initiative, and free managers to focus on other duties. All this helps your company save valuable time and resources. 

Critical thinking skills are essential for dealing with difficult customers because they help your team make informed decisions while managing stressful situations.

How do you teach critical thinking in the workplace?

Experts agree that critical thinking is a teachable skill. Both Lawrence and Welton recommend exploring critical thinking training programs and methods to improve your workplace’s critical thinking proficiency. Here’s a breakdown of how to teach critical thinking in the workplace: 

  • Identify problem areas. Executives and managers should assess workplace areas most lacking in critical thinking. If mistakes are consistently made, determine whether the issue is a lack of critical thinking or an inherent issue with a team or process. After identifying areas that lack critical thinking, research the type of training best suited to your organization. 
  • Start small. Employees newly embracing critical thinking might have trouble tackling large issues immediately. Instead, present them with smaller challenges. “Start practicing critical thinking as a skill with smaller problems as examples, and then work your way up to larger problems,” Lawrence said.
  • Act preemptively. Teaching and implementing critical thinking training and methodology takes time and patience. Lawrence emphasized that critical thinking skills are best acquired during a time of calm. It might feel urgent to seek critical thinking during a crisis, but critical thinking is a challenging skill to learn amid panic and stress. Critical thinking training is best done preemptively so that when a crisis hits, employees will be prepared and critical thinking will come naturally.
  • Allow sufficient time. From a managerial perspective, giving employees extra time on projects or problems might feel stressful in the middle of deadlines and executive pressures. But if you want those working for you to engage in critical thinking processes, it’s imperative to give them ample time. Allowing employees sufficient time to work through their critical thinking process can save the company time and money in the long run.

How do you identify successful critical thinking?

Successful critical thinking happens during a crisis, not after.

Lawrence provided an example involving restaurants and waitstaff: If a customer has a bad experience at a restaurant, a server using critical thinking skills will be more likely to figure out a solution to save the interaction, such as offering a free appetizer or discount. “This can save the hard-earned customer relationship you spent a lot of marketing dollars to create,” Lawrence said. This concept is applicable across many business and organizational structures. 

You should also be aware of signs of a lack of critical thinking. Lawrence pointed out that companies that change strategy rapidly, moving from one thing to the next, are likely not engaging in critical thinking. This is also the case at companies that seem to have good ideas but have trouble executing them.

As with many issues in business, company leadership determines how the rest of the organization acts. If leaders have excellent ideas but don’t follow critical thinking processes, their team will not buy into those ideas, and the company will suffer. This is why critical thinking skills often accompany positive communication skills.

“Critical thinking doesn’t just help you arrive at the best answer, but at a solution most people embrace,” Lawrence said. Modeling critical thinking at the top will help the skill trickle down to the rest of the organization, no matter your company’s type or size.

To get your employees thinking critically, conduct employee surveys with well-designed questions to help them identify issues and solutions.

Critical thinking is the key to your business success

When critical thinking is actively implemented in an organization, mistakes are minimized, and operations run more seamlessly. 

With training, time and patience, critical thinking can become a second-nature skill for employees at all levels of experience and seniority. The money, time and conflict you’ll save in the long run are worth the extra effort of implementing critical thinking in your workplace.

Rebecka Green contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

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1.3 The Entrepreneurial Mindset

Learning objectives.

By the end of this section, you will be able to:

  • Explain what it means to have an entrepreneurial mindset
  • Describe what is meant by entrepreneurial spirit or passion

Entrepreneurship takes many forms (see Table 1.1 ), but entrepreneurs share a major trait in common: An entrepreneur is someone who identifies an opportunity and chooses to act on that opportunity. Most business ventures are innovative variations of an existing idea that has spread across communities, regions, and countries, such as starting a restaurant or opening a retail store. These business ventures are, in some ways, a lower-risk approach but nonetheless are entrepreneurial in some way. For example, Warby Parker , a profitable startup founded by four graduate students at Wharton, disrupted a major incumbent ( Luxottica ) by providing a more convenient (online initially), affordable, and stylish product line for a large segment of consumers. In this sense, their innovation is about creating something new, unique, or different from the mainstream. Yet they attracted an existing, and in some ways mature, sector of an established industry. In a different way, McDonalds , which is 90 percent owned by franchisees, introduced an “all day breakfast” menu in 2017 that was hugely successful; it also targeted a larger segment (in part younger consumers) and brought back consumers who had chosen other options. In summary, many entrepreneurs start a new venture by solving a problem that is significant, offering some value that other people would appreciate if the product or service were available to them. Other entrepreneurs, in contrast, start a venture by offering a “better mousetrap” in terms of a product, service, or both. In any case, it is vital that the entrepreneur understand the market and target segment well, articulate a key unmet need (“pain point”), and develop and deliver a solution that is both viable and feasible. In that aspect, many entrepreneurs mitigate risks before they launch the venture.

Being aware of your surroundings and the encounters in your life can reveal multiple opportunities for entrepreneurship. In our daily lives, we constantly find areas where improvements could be made. For example, you might ask, “What if we didn’t have to commute to work?” “What if we didn’t have to own a vehicle but still had access to one?” “What if we could relax while driving to work instead of being stressed out by traffic?” These types of questions inspired entrepreneurial ventures such as ride-sharing services like Uber , the self-driving vehicle industry, 21 and short-term bicycle access in the free bike-sharing program in Pella, Iowa ( Figure 1.10 ). 22

These ideas resulted from having an entrepreneurial mindset , an awareness and focus on identifying an opportunity through solving a problem, and a willingness to move forward to advance that idea. The entrepreneurial mindset is the lens through which the entrepreneur views the world, where everything is considered in light of the entrepreneurial business. The business is always a consideration when the entrepreneur makes a decision. In most cases, the action that the entrepreneur takes is for the benefit of the business, but sometimes, it helps the entrepreneur get ready to adopt the appropriate mindset. The mindset becomes a way of life for the entrepreneur. Entrepreneurs often are predisposed to action to achieve their goals and objectives. They are forward thinking, always planning ahead, and they are engaged in “what if” analyses. They frequently ask themselves, “What if we did this?” “What if a competitor did that?”—and consider what the business implications would be.

Most people follow habits and traditions without being aware of their surroundings or noticing the opportunities to become entrepreneurs. Because anyone can change their perspective from following established patterns to noticing the opportunities around them, anyone can become an entrepreneur. There is no restriction on age, gender, race, country of origin, or personal income. To become an entrepreneur, you need to recognize that an opportunity exists and be willing to act on it. Note, however, that the execution of the entrepreneurial mindset varies in different parts of the world. For example, in many Asian cultures, group decision-making is more common and valued as a character trait. In these regions, an entrepreneur would likely ask the advice of family members or other business associates before taking action. In contrast, individualism is highly valued in the United States and so many US entrepreneurs will decide to implement a plan for the business without consulting others.

Entrepreneurial Spirit and Passion

An entrepreneurial spirit allows entrepreneurs to carry a manner of thinking with them each day that allows them to overcome obstacles and to meet challenges with a can-do attitude. What does it mean to have an entrepreneurial spirit? For the purposes of this discussion, it could mean being passionate, purposeful, positive, bold, curious, or persistent.

The founders of Airbnb have a passion for supporting individual rights to rent out unused space. Why should the established model of hotels prevail? Why shouldn’t an individual homeowner have the freedom to rent out unused space and leverage that space into an income? Airbnb has succeeded in creating more flexible and affordable options in the space of the rapidly growing "sharing" economy. At the same time, some states and municipalities have raised issues about the regulations monitoring ventures like this. While entrepreneurial spirit is partly about fighting for individual rights and freedoms, there should be a balance between economic freedom and consumer protection. The entrepreneurial spirit involves a passion for presenting an idea that is worthwhile and valuable, and a willingness to think beyond established patterns and processes, while still keeping in mind local laws and regulations, in the quest to change those established patterns, or at least to offer alternatives to those established patterns.

Passion is a critical component of the entrepreneurial process. Without it, an entrepreneur can lose the drive to run the business. Passion can keep an entrepreneur going when the outside world sends negative messages or less-than-positive feedback. For example, if you are truly passionate about starting an animal shelter because of your love of animals, you will find a way to make it happen. Your internal drive to help animals in need will spur you on to do whatever it takes to make the shelter become a reality. The same is true of other types of startups and owners with similar passions. However, passion needs to be informed by the entrepreneur’s vision and mission—passion of the sake of passion is not enough. A clear mission statement —which details why the business exists and the entrepreneur’s objectives for achieving that mission—will guide an entrepreneur’s passion and keep the business on track. Passion, vision, and mission can reinforce each other and keep the entrepreneur on the right track with next steps for the business.

Some ideas might seem small or insignificant, but in the field of entrepreneurship, it’s important to recognize that for every new startup, someone else may recognize a spin-off idea that expands upon the original idea. The opportunities for identifying new possibilities are endless. Review your work in creating spinoff ideas for Angad Darvani’s projects, or Kevin F. Adler’s Miracle Messages venture. Or consider possible spin-off ideas around the technology used in agriculture. Creating spin-off ideas fits well with our discussion of divergent thinking and brainstorming. Through these processes, we can discover new uses for existing technology, just as Ring did by using video technology to add security by allowing customers to see who is at the door without opening it.

An Entrepreneurial Mindset in Your Discipline or Field

Within your industry of interest or area of study, what are the challenges that create frustration? How can these be turned into opportunities? Earlier in this chapter, we discussed Evernote , a company that focuses on expanding our memories by storing and organizing information. Let’s look at some other examples of entrepreneurial endeavors in specific industries to help you plan your own venture in your own industry.

In the agriculture industry, insects, weeds, weather conditions, and the challenges of harvesting crops are all ripe for entrepreneurial activities. The move toward organic produce has also affected this industry. From an entrepreneurial perspective, what products could you invent to support both organic farming and the problems of insects that damage or destroy crops? The old method was to use chemical sprays to kill the insects, but today, the growing demand for organic foods and increased awareness of the impact of chemical sprays on our environment are changing this scenario. One new idea to solve this problem combines a vacuum cleaner with an agriculture product.

Link to Learning

Watch this video on the creation of a crop vacuum that sucks up insects and bugs to learn more.

A bug vacuum is an example of how using divergent thinking contributed to the solution of removing bugs from crops without using chemicals. In the group activity of creating divergent ideas, this idea may not have been received well. However, in the incubation stage, the idea must have come forward as a viable solution. Entrepreneurs frequently face the challenge of pressure to conform to established habits and patterns within industries.

Often, the entrepreneurial mindset includes futuristic ideas that shake up the normal, conventional processes that are grounded in experience over time. Tried-and-tested processes and products that have a proven history of success can be a formidable obstacle to new ideas. A new idea may even appear as impossible or outlandish, perhaps even an embarrassment to the steady and predictable practices established within an industry. This can create a dilemma: Do we try something new and unproven that lacks documented research? Sometimes, we must disregard our past successes and research to be open to new possibilities for success and failure. An entrepreneurial mindset includes creativity, problem-solving skills, and a propensity to innovation. 23 Open-mindedness is one characteristic that supports creativity, problem solving, and innovation. Taking the time to explore new ideas, dream, reflect, and view situations from a new perspective contribute to the entrepreneurial mindset. Some innovations can lead to disruptions within the industry, or even create a new industry.

The innovator’s dilemma was presented by Clayton Christensen to explain disruptive technology , which are technologies that, once introduced, displace established patterns, processes, and systems previously accepted as normal or accepted. One example of a disruptive technology is Airbnb , a company that threatens the established hotel industry by connecting personal resources to people who desire those resources. If you have a spare bedroom that you aren’t using, why not sell that space to someone who wants and needs the space?

Airbnb has become a significant threat to the established hotel industry’s business model of building large hotels and renting rooms within those hotels to their customers. Airbnb has reconfigured that model, and since its 2008 launch, 150 million travelers have taken advantage of 3 million Airbnb listings in more than 191 countries. Airbnb has raised more than $3 billion (plus a $1 billion credit line) and is considering selling stocks to support significant expansion. The value of Airbnb is approximately $30 billion. Compare this market value to Hilton ’s market capitalization of $19 billion and Marriott ’s of $35 billion. If you were the CEO of Hilton or Marriott, would you be worried? The hotel industry recognized Airbnb as a threat, and in 2016, began a campaign to create legislation to rein in Airbnb’s growth and popularity. From the hotel industry’s perspective, Airbnb is not playing by the same rules. This is the definition of disruptive technology, the focus on creating a new idea or process that negates or challenges established process or products. 24

Sometimes disruptive technologies result from not listening to customers. Customers don’t always know what they want. Customer groups might need to be redefined by the entrepreneurial team on the basis of better models, knowing when to invest in developing lower-performance products that promise lower margins while still satisfying the need, and knowing when to pursue small markets at the expense of larger or established markets. Basically, disruptive technologies occur through identifying new and valuable processes and products.

The founders of Airbnb recognized that some people have unused resources, bedrooms, that other people need. We can apply this idea to other unused resources such as vehicles and motor homes. We see this model reproduced in short-term car rental and bike-sharing programs.

  • 21 Matthew DeBord. “Waymo Could Be Worth as Much as $75 Billion—Here’s a Brief History of the Google Car Project.” Business Insider . September 9, 2018. https://www.businessinsider.com/google-car-project-history-2018-8
  • 22 Ethan Goetz. “Bike Share Program Launched Monday.” The Chronicle . July 2, 2018. https://www.pellachronicle.com/gallery/bike-share-program-launched-monday/article_950cebac-7e49-11e8-97a0-8fd615410188.html
  • 23 Emma Fleck. “Needed: Entrepreneurial Mindset.”  Central Penn Business Journal ,  34 (12), 10. http://pageturnpro2.com.s3-website-us-east-1.amazonaws.com/Publications/201803/15/83956/PDF/131668002208352000_CPBJ033018WEB.pdf
  • 24 Katie Benner. “Inside the Hotel Industry’s Plan to Combat Airbnb.” New York Times . April 16, 2017. https://www.nytimes.com/2017/04/16/technology/inside-the-hotel-industrys-plan-to-combat-airbnb.html

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Must-Have Entrepreneurial Skills for Aspiring Business Owners

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  • 25 Aug 2020

What comes to mind when you hear the word “entrepreneur”?

Maybe you picture a talented college dropout, or a seasoned business professional with a knack for predicting the next big thing. Whatever the persona, replace it with yourself.

There’s no specific demographic or personality profile of a successful entrepreneur . No matter your age, race, gender, sexual orientation, socioeconomic status, or upbringing, you can be an entrepreneur if you have the dedication, drive, and business skills.

Access your free e-book today.

Are Entrepreneurs Born or Made?

Whether entrepreneurship is a mix of innate traits or learned abilities is a constant debate. While risk tolerance, resilience , innovation , and creative problem-solving can provide a head start, they aren’t the only qualities to becoming an effective business owner.

Unlike personality traits and demographic details, you can learn and practice entrepreneurship through education, training, and experience. By taking advantage of growth opportunities, you can build valuable skills and generate innovative ideas to achieve business success.

If entrepreneurship is a path you’d like to pursue, use this list to take stock of your strengths and weaknesses and determine which skills to develop before launching your venture .

Check out the video below to learn more about what it takes to be a successful entrepreneur, and subscribe to our YouTube channel for more explainer content!

6 Skills All Entrepreneurs Need

1. finance skills.

Finance skills, such as budgeting and financial statement analysis , are necessary for running a business.

Creating a reasonable budget and sticking to it can be the difference between your venture’s success and failure. By learning this essential finance skill, you can avoid overspending and appropriately allocate company resources.

It’s also imperative to know how to read and prepare financial statements , including a balance sheet , income statement , and cash flow statement . Aside from being required for reporting and tax purposes, these documents help you track performance, make future projections, and manage expenses. They can also be useful to investors and banks that are considering funding your startup because they show your business’s financial progress.

2. Networking

Your network is one of your greatest assets. Networking can enable you to not only meet like-minded professionals but build your future team and keep a finger on your industry’s pulse.

A graphic with dotted line connecting to each part of an entrepreneur's network

Your professional network can comprise:

  • Former and current co-workers
  • Alumni from educational institutions
  • Professors and teachers
  • Industry leaders and speakers
  • Past and present clients
  • Friends and family members
  • Business professionals in your geographic area
  • Fellow entrepreneurs with similar interests, responsibilities, and goals

Identify and reach out to people in your network who can guide you in your entrepreneurial journey and inform your decision-making . Ask them about their businesses, how long they’ve been in their industries, and lessons they’ve learned from successes and failures. Perhaps they’ve started several companies and can offer valuable advice about raising funds, developing products, and building a client base. They may even be able to connect you to contacts whose work aligns with yours.

In addition to leveraging your network, expand it. One way to do so is by signing up for networking events in your area or industry, such as HBS Online’s annual Connext conference, where learners from around the world come together to network, engage, and learn from HBS leadership and faculty.

LinkedIn is another valuable way to connect with others. Using the platform’s feed and recommendation algorithm, you can find professionals with whom you have shared connections and similar interests and job titles. Don’t be afraid to send a note introducing yourself to a new contact.

Related: How Leaders Develop and Use Their Network

3. Speaking Confidently

The importance of speaking confidently as an aspiring entrepreneur can’t be overstated. Whether pitching to investors , communicating with clients, or making conversation at an event, the way you talk about your business and its potential can influence how others see it, too. Showing a lack of confidence can deter investors from funding your venture and lead customers to question their decisions to buy from you.

Remember: You are your business’s biggest advocate. If you’ve achieved a milestone like product-market fit , share that with others.

People may doubt you along the way, but you should never be one of them. Confidence can make all the difference when it comes to attracting and retaining customers and investors.

4. Accepting and Acting on Feedback

To succeed as an entrepreneur, you must be eager to receive feedback and act on it. This requires staying humble and accepting that your idea of your product’s perfect version may not resonate with your target customers.

“Pinpointing your target customer is a critical early step in the startup business model development process,” Harvard Business School Senior Lecturer Jeffery Bussgang says in the online course Launching Tech Ventures .

Launching Tech Ventures | Build a viable, valuable tech venture that can profitably scale | Learn More

One way to gather feedback is by conducting customer validation interviews to solicit constructive criticism regarding your product, proposed business model , and assumptions you’ve made about users.

You may also garner feedback from investors, more experienced entrepreneurs, and friends and family—and some of it may be unsolicited. You’re not required to implement all their advice, but it’s beneficial to consider it. Would their suggestions increase your product’s quality, value, or user experience? If the answer is “yes,” make those improvements.

Related: 5 Key Pieces of Advice for Aspiring Entrepreneurs

5. Recognizing Patterns

Pattern recognition—in data, market trends, and user behavior—is an often-overlooked entrepreneurial skill.

For instance, identifying patterns in cash flow statements can enable you to make predictions about future cash flows. When observing market sales data, you can identify seasonality or other time-related trends that inform long-term goals.

Recognizing patterns can also help you to excel in your industry. If entering the tech space, you must understand the common challenges and patterns of what Bussgang calls “tough tech ventures” in Launching Tech Ventures . For example, health care settings involve many ethical issues around patient-facing products due to data privacy and Health Insurance Portability and Accountability Act (HIPAA) regulations.

When observing how users interact with your product, pay attention to how they react to specific elements and what questions arise. If your product is an app, perhaps you identify a pattern among teenage users who download it and immediately open the chat function. You can use trends to learn more about customers’ motivations and improve your product to better fit their needs.

Related: 7 Questions to Ask for an Insightful User Interview

6. Maintaining a Growth Mindset

As an aspiring entrepreneur, it’s critical to have a growth mindset . A growth mindset involves perceiving intelligence, abilities, and talents as learnable and capable of improvement, as opposed to a fixed mindset, which entails believing those same traits to be inherently stable and unchangeable.

One professional who demonstrates the growth mindset is Maggie Robb , vice president of operations at Spire Health. Robb knew she had a lot to learn when making the transition from a large corporation to a Silicon Valley startup and decided to take the online course Entrepreneurship Essentials to strengthen her entrepreneurial skills.

“While I have a deep business background, I wasn’t well versed in several important aspects of entrepreneurship, like investment structure, fundraising, and valuation,” Robb says.

Entrepreneurship Essentials | Succeed in the startup world | Learn More

In addition to bolstering her knowledge of those topics, Robb says the course helped her recognize the value of testing and iteration in the entrepreneurial process.

“While not something I was completely unfamiliar with, I realized the importance of it within a startup,” Robb says. “It made me look at our resource allocation in a different way, compared to traditional companies with established products.”

Robb’s story imparts a vital lesson: Your skills aren’t fixed but rather result from effort, practice, and persistence. By maintaining a growth mindset, you can avoid taking your skills for granted and capitalize on opportunities to grow and improve throughout your career.

Which HBS Online Entrepreneurship and Innovation Course is Right for You? | Download Your Free Flowchart

Developing Your Entrepreneurial Skills

Entrepreneurship is a journey that requires dedication, drive, and hard work. One thing it doesn’t require is fitting a specific demographic.

With financial literacy , networking skills, confidence, the ability to accept feedback and recognize patterns, and a growth mindset, anyone can pursue entrepreneurship.

As long as you’re willing to strengthen your entrepreneurial skills, you can successfully position yourself to start your own company.

Are you interested in bolstering your entrepreneurship skills? Explore Entrepreneurship Essentials and Launching Tech Ventures , two of our online entrepreneurship and innovation courses. If you aren't sure which is the right fit, download our free course flowchart to determine which best aligns with your goals.

This post was updated on July 28, 2023. It was originally published on August 25, 2020.

critical thinking and entrepreneurship

About the Author

Is critical thinking a future skill for business success: science mapping and literature review

Central European Management Journal

ISSN : 2658-0845

Article publication date: 17 May 2023

Issue publication date: 30 May 2023

This article aims to review critical thinking (CT) as a future skill in business.

Design/methodology/approach

The study employed two research methods: science mapping analysis based on bibliometric keyword co-occurrence data and systematic literature review following PRISMA guidelines. The application of two distinctive research methods meant that we could obtain a broad picture thematic overview as well as a detailed, fine-grained insight into the content of CT business research.

Research in CT in business studies is dominated by themes related to education, university and learning that far outweigh CT business application, which focuses on three research axes. These are specific business functions (e.g. accounting, marketing, human resources and identifying business opportunities), certain skills used in business (e.g. decision-making and creativity) and other business-related topics (including ethics, stakeholder relations and individual employee performance).

Practical implications

The article identifies new research gaps related to the link between CT and business performance, a firm’s ability to innovate and company characteristics. Moreover, the article highlights that CT positively influences business decision-making under the influence of cognitive biases and heuristics.

Originality/value

The article provides the first literature review on CT in business research. It uses a novel method of science mapping analysis to show unbiased algorithmic-based insight into the structure of the research, followed by a systematic literature review.

  • Critical thinking
  • Science mapping
  • Systematic literature review
  • Future skill

Skrzek-Lubasińska, M. and Malik, R. (2023), "Is critical thinking a future skill for business success: science mapping and literature review", Central European Management Journal , Vol. 31 No. 1, pp. 48-63. https://doi.org/10.1108/CEMJ-09-2021-0110

Emerald Publishing Limited

Copyright © 2023, Małgorzata Skrzek-Lubasińska and Radosław Malik

Published in Central European Management Journal . Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode

1. Introduction

The social and economic shifts in the contemporary world put strong pressure on labor markets, including progress in AI applications ( Vrontis et al. , 2021 ), migration ( Mak, Roberts, & Zimmerman, 2021 ), climate change ( Berrang-Ford et al. , 2021 ) and rising life expectancy ( Schneider & Langen, 2021 ) identified as crucial drivers of the change ( Balliester & Elsheikhi, 2018 ; Malik & Janowska, 2018 ). It is predicted that 65% of children entering education today will work in jobs that do not yet exist ( WEF, 2016 ). In times of constant change, replenishing knowledge and skills is essential to remain competitive ( OECD, 2017b ). Therefore, the crucial problem is to recognize competencies that will be required by business and will provide employees with a competitive advantage in the future ( Visvizi, Lytras, & Daniela, 2018 ). A review of analyses regarding key future competencies shows the growing importance attached to the competence of critical thinking (CT) ( Palacios-Huerta, 2013 ; EC, 2016 ; Bakhshi, Downing, Osborne, & Schneider, 2017 ; Janowska & Skrzek-Lubasińska, 2019 ; Visvizi, Jussila, Lytras, & Ijäs, 2020 ).

What are the principal themes researched in CT-related studies in business literature?

What is the insight gained from the key articles about the application of CT in business?

The article consists of five sections. After the Introduction above, we will discuss the importance of CT as a fundamental future skill in business and its key dimensions so as to demonstrate the rationale for the presented study. Next, we will elaborate on the two research methods applied in the study, along with research limitations. The following section presents the study findings, and the article closes with a discussion and conclusions.

2. Critical thinking as a future skill

According to the European Council, the key skills that will create resilience against changes in the labor market and will be particularly valuable are CT, creativity, communication and collaboration ( EC, 2016 ). These skills are also recognized by other researchers, and they are dubbed the 4Cs ( Lamri, 2018 ). A World Economic Forum Report ( WEF, 2020 ) lists CT among the top 10 skills of 2025, including such skills as active learning, creativity, leadership, social influence and technology use. The OECD (2017a) places CT in the group of key cognitive skills. In a European Commission Report, Gonzalez Vazquez et al. (2019) call CT a meta-cognitive skill.

CT skills are often combined with problem-solving ( Edmond, 2017 ) as a bundled set of skills that highlights the practical and applicational edge of CT ( Heckman, 2008 ; Cunningham & Villaseñor, 2016 ; Sousa & Wilks, 2018 ). However, in the OECD Employment Outlook 2020, the two skills are separated, and CT alongside complex problem-solving is recognized as a transversal skill ( OECD, 2020 ). In an attempt to define this distinction further, Lamri (2018) states that CT enables solving problems using available knowledge, known facts and available data and logic.

the ability to develop and the ability for lifelong learning ( OECD, 2017b );

the ability to think strategically and apply rules to new situations to solve problems ( OECD, 2017b );

the skill of CT enabling individuals to proactively and effectively deal with non-routine challenges ( OECD, 2015 );

the ability to undertake analysis and synthesis (to go through large amounts of available information, evaluate it and make judgments; OECD, 2017b );

the ability to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems as well as assess one’s own performance, others’ performance, or the performance of organizations to make improvements or take corrective action ( WEF, 2020 );

the ability to identify and select information due to access to almost unlimited information resources ( Lamri, 2018 );

the ability to analyze and evaluate arguments according to their soundness and credibility, respond to arguments and reach conclusions through deduction based on certain information ( Tiruneh, Verburgh, & Elen, 2014 ).

As the line between the concepts of skills and abilities remains debated, and opinions vary in their views on CT attributes, we adopted the following operational definition of CT for the purpose of our study: CT in business means the skills to identify and select information, undertake their analysis and synthesis, and utilize them to solve business problems by proactively and effectively dealing with non-routine challenges to achieve strategic goals . Thus, when analyzing CT in business, we adopted a skill-based definition instead of a general one to provide a more focused analysis.

Most agree that CT is of vital and amplifying importance for business success, and its features are “hard to measure, but essential to the success of individuals and firms” ( OECD, 2017a , p. 9). This calls for a review of the current state of the art so as to build an indispensable foundation for future research. Moreover, due to the complexity of the matter, we believe it is advisable to apply both novel and more conventional research methods to achieve more sophisticated insight.

3. Materials and methods

This article employed two methods to address the research questions. To answer the first research question, we used a science mapping analysis based on bibliometric keyword co-occurrence data. Moreover, a systematic literature review with the support of PRISMA guidelines was applied to address the second research question.

3.1 Science mapping analysis

Science mapping is a graphic representation of knowledge areas ( Small, 1990 ). It uses automated algorithmic systems to analyze keywords to provide unbiased insight into the research subject based on the frequency at which two keywords appear together ( Su & Lee, 2010 ). We utilized the SciMAT software to gain insight into the interaction between article keywords in the analyzed pool to generate a list of key themes ( Santana & Cobo, 2020 ). Each theme was characterized by two dimensions: centrality and density ( Callon, Courtial, & Laville, 1991 ). Centrality represents the extent of an interaction between the theme in question and all other themes. Therefore, centrality provides an insight into the strength of the thematic network’s external ties (ties with other themes). Consequently, centrality is considered to be the degree of the theme’s importance in the research area. Density explores the internal strength of the theme, namely the strength of links between the number of co-occurring keywords that are part of the theme (ties inside the theme). Density is considered a degree of theme development. The higher the density, the more concentrated the research on the theme ( Santana & Cobo, 2020 ). SciMAT allocates themes based on their centrality and density into a strategic diagram. The strategic diagram is divided into quadrants representing four types of themes: motor, basic, specialized and emerging themes ( Gutiérrez-Salcedo, Martínez, Moral-Muñoz, Herrera-Viedma, & Cobo, 2018 ). The strategic diagram template is presented in Figure 1 .

Motor themes have a high level of centrality and density, so they are considered well-developed and important for the research area. Thus, motor themes are viewed as a major contribution to the research area. Basic themes are characterized by high centrality and low density. Therefore, they are considered important but not key contributions to the research area. Specialized themes represent themes with low centrality and high density, so they are internally well-developed but not strongly linked to other themes. Hence, they make a limited but focused contribution to the research area. Emerging themes have a low degree of centrality and density, which illustrates their relatively insignificant internal and external development. Each theme is represented on the diagram by a sphere. The sphere size can refer to various bibliometric indicators, while in our study it indicated the number of articles with the keyword used as a label of the sphere. The label of the sphere is the keyword with the highest occurrence frequency in a network of articles in the theme ( Santana & Cobo, 2020 ).

Science mapping analysis is a new kind of bibliometric analysis, but it has already been applied in the field of business and economic research. The same method – including SciMAT software and the use of strategic diagram analysis – was applied to research into a significant array of topics, including gig-economy ( Malik, Visvizi, & Skrzek-Lubasińska, 2021 ), the future of work ( Santana & Cobo, 2020 ), big data ( López-Robles, Rodríguez-Salvador, Gamboa-Rosales, Ramirez-Rosales, & Cobo, 2019 ) and creativity in business economics ( Castillo-Vergara, Alvarez-Marin, & Placencio-Hidalgo, 2018 ).

In this research, bibliometric data was obtained through the Web of Science (WoS) database, while the sample used in this study was limited to published articles. The sample for our study comprised 1074 WoS-indexed articles published between 1992 and 06.2021 These texts covered a total of 3419 unique keywords, and these keywords – together with their co-occurrence – were subjected to the algorithmic analysis with the SciMAT software. Then, we searched in the articles selected for the analysis for keywords “critical thinking” in all fields. The query scope was limited to articles in the field of business study.

3.2 Systematic literature review

To answer the research questions, we analyzed the existing scientific research and conducted a systematic literature review. To ensure the robustness of the review results and safeguard the consistency of the process, we followed the latest guidelines ( Page et al. , 2021 ) for Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA; Moher et al. , 2015 ). Therefore, we developed a review protocol describing the article selection criteria, search strategy, data extraction and data analysis procedures. The key part of the data analysis procedure followed a three-step process, which comprised identification, screening for eligibility and inclusion of other texts.

In the initial phase, article selection criteria were established. To ensure a broad scope of the search and cover diversified insight from various sources for this systematic review – including research articles, public intuition papers and commercial reports – our search strategy used the Google Scholars database as the primary source of information. We noticed that not all texts included in this database undergo the same rigorous scientific verification procedure as in WoS. However, the texts in our research were validated and analyzed by the authors in a course of further PRISMA steps to ensure the high quality of data input. Moreover, regarding a more focused scope of systematic literature review compared to science mapping analysis, more conservative criteria were adopted in the next steps of the review process.

In the search strategy and extraction phases, the initial step of the review was performed on July 13, 2021, when articles with the phrase “critical thinking” and the word “business” in the title of the article were selected from the Google Scholar database. To fine-tune the results to the use of CT in business, we applied the exclusion criterium. In this step, the texts related to CT in business education were removed from the scope of our search by excluding texts with the following words in the title: “school,” “course,” “student,” “teaching,” “learning,” “curriculum,” and “education.” We did not use any additional inclusion criterium for our search. We found that 256 articles meet the original criteria and directed them to the data analysis phase for identification. By applying the exclusion criterium related to CT in business education, 212 articles were removed from the scope of our search while six texts were inaccessible. Consequently, a total of 38 articles remained in our database with potentially important insight into the application of CT in business.

However, the screening of the texts for eligibility further limited the number of articles to 15, because 23 texts provided no valuable insight into CT in business, usually because the term “critical thinking” was used in these texts in a different context, mostly to show that the authors thoroughly scrutinize their research subject. In the group of 23 excluded texts, 16 texts were excluded due to insufficient focus (e.g. CT used in colloquial meaning or in a context unrelated to the research field) and seven texts were excluded on the grounds of limited scientific rigor (e.g. lack of peer review process).

Six texts were included in the research based on references from primary studies. As a result, the insight from 21 texts is presented in the next section of this article. The selection process is summarized in Figure 2 .

3.3 Limitations

This study used multiple research methods to address research limitations. However, this study was not devoid of embedded limitations related to applied research methods and other limitations related to the scope of the study. Three limitations are highlighted and discussed in this part of the text.

First, science mapping as a method of analysis assumes that the content of the texts is adequately represented by the keywords provided by the articles’ authors. In this view, the outcome quality relies on input data quality. Input quality cannot be monitored during research that employs this method. Nevertheless, to address this limitation, other research methods can be deployed, and in the case of this research, science mapping analysis was followed by a systematic literature review.

Second, the findings of science mapping and systematic review depend on the choice of language of the scrutinized texts and the selection of databases. Despite the dominance of the English language in scientific literature, the exclusion of non-English articles adversely still affected the quality of this study.

Third, the use of specific databases and queries raises questions of inclusion, exclusion and bias. This study used the WoS database for science mapping and Google Scholar for the systematic literature review. Science mapping requires a list of keywords as article attributes. As Google Scholar does not have the keyword function, it cannot be used for this purpose. On the other hand, we preferred Google Scholar as it has a broader scope than WoS, which maximized the scope of the systematic literature review. However, the use of other databases such as Scopus would have further enhanced the study quality.

4. Findings

Application of the two distinctive research methods to analyze CT in business provided a detailed assessment of the research subject and allowed for capturing both overviews of the research landscape through science mapping and the more fine-grained insight through systematic literature review.

4.1 Science mapping

The science mapping analysis of the bibliometric data with the support of SciMAT software – based on keyword co-occurrence – allowed us to generate the following strategic diagram for CT studies presented in Figure 3 .

Eleven themes were identified and mapped in CT research. The size of the theme sphere was proportional to the document number covered by the theme, while their allocation in the diagram was a derivative of theme centrality (importance in the research) and density (degree of development in the research). CT science mapping analysis using a strategic diagram allowed us to identify three motor themes (university, skills and creativity), three basic themes (education, experimental learning and perspective), three specialized themes (personality, assessment and impact) and two emerging themes (ethics and perceptions).

The results indicated that the research on CT in business literature was dominated by themes related to education and learning, mostly tertiary. This vein was represented by one motor theme with the highest density and centrality, namely “university,” and two basic themes: “education” and “experimental learning.” The second important perspective used in CT research in business studies was related to CT as a skill, along with its connection with other skills and attributes of personality. This stream of literature was identified based on two motor themes – “skills” and “creativity” – and one specialized theme: “personality.” The application of CT to business practice was represented by a limited number of themes, and this line of research could be traced in “impact” as a specialized theme and “ethics” as an emerging theme. Moreover, the science mapping results showed that researchers attempted to analyze and assess CT from various perspectives indicated by the themes such as “perspective,” “assessment,” and “perceptions.”

The review of science mapping results provided a bigger picture of the studies related to CT in business literature and demonstrated an elaborate overview of the state of the art in CT research, revealing that researchers approached CT from a number of perspectives. Moreover, the review suggested that there was no research into the application of CT to business practice. This became especially apparent compared to more mature research perspectives related to education and learning, along with CT as a skill. On the one hand, the science mapping results showed a promising but broad area for further research related to the application of CT in business and business practice. On the other hand, the results called for a more fine-grained analysis of the body of research that would be directly related to CT in business, thus allowing for an overview of the current state of the art and identification of more focused research areas.

4.2 Systematic literature review

The application of a systematic literature review allowed us to prepare a detailed and focused analysis of CT in business. The application of PRISMA resulted in a decrease in the initial number of articles to only 38 texts once education-related texts were excluded. Following the application of further exclusion and inclusion criteria, 23 texts were excluded due to insufficient focus and lack of scientific rigor and six new texts were added based on references from primary studies. Thus, the final number of texts analyzed in this systematic analysis was 21 as shown in Annex 1 .

The research on teaching CT far outweighs research on CT in business practice. This has already been observed by Dwyer, Boswell, and Elliott (2015 , p. 260) who state that “there is a dearth of research on individuals” CT development and performance after university, “… and especially, in the working world.” This gap is puzzling, as CT is associated with crucial business applications, e.g. the ability to assess the situation in conditions of uncertainty ( Halpern, 2003 ; Butler et al. , 2012 ). In this case, research on combining business activity with CT skills should be particularly important.

application to business functions;

part of a skillset used in business;

other business-related topics.

Business areas in which CT was researched at the business function level include accounting, marketing, human resources and business opportunity identification. Scholars showed that the application of CT in accounting allows for the appropriate construction of accounting systems, which increases profits thanks to appropriate information ( Ikbal, Paminto, Darma, Ulfah, & Ilmi, 2020 ). Others revealed that the application of CT skills to marketing – especially advertising and promotion – increase their effectiveness by enabling businesses to reach intended target groups more efficiently ( Kraus, Harms, & Fink, 2010 ). CT skills improve the quality of business opportunity identification through active information search ( Sugito, Kamaludin, Pramaditya, & Putri, 2020 ), as these can be used as a framework for evaluating new product concepts and developing unique product designs ( Eggers, Lovelace, & Kraft, 2017 ).

Moreover, some mention the application of CT might be beneficial for business, but these elements were not analyzed, including covers risk management ( Chartrand, Ishaikawa, & Flander, 2009 ), organizational planning ( Chartrand et al. , 2009 ) and strategic planning ( McKee, 2020 ). Consequently, these texts do not provide insight into the application of CT in business, yet such areas should be considered as a research gap for future research.

Furthermore, studies showed that CT refers to several other skills used in business practice, such as creativity, problem-solving, information selection and evaluation and decision-making. The studies linking CT to creativity in business revealed its positive influence on a variety of business performance indicators. In this vein, CT emerged as beneficial to creativity – measured as the number of product designs – and business performance, namely the ability to effectively manage firm resources ( Eggers et al. , 2017 ). Others discovered that CT combined with creativity increases a firm’s financial performance ( McMullan and Kenworthy, 2014a , b ). Studies related to problem-solving ( Kahneman & Frederick, 2002 ) found that those different business problems require different proportions of qualitative (via intuition) versus quantitative analysis (i.e. models based on quantifiable factors, objectives and constraints), as CT involves objective quantitative analysis. The literature focused on the application of CT to the selection and evaluation of information in business practice recognizes that CT is essential to the selection of a huge amount of information to evaluate and connect the information as necessary for business ( McKee, 2020 ). Moreover, Wertz et al. (2013a , b) found that CT helps to identify what information is needed, accurately document information and evaluate its reliability.

The application of CT to decision-making in business is an important research area with a significant number of scientific texts. The primary objective of this research is to evaluate the extent to which CT helps in making better business decisions ( Williams, 2002 ; Dobbs & Hamilton, 2007 ; Ayad, 2010 ; Deane & Borg, 2011 ; Dwyer et al. , 2011 , 2014 ) According to Dwyer et al. (2015 , p. 261), CT “enables individuals to act independently; analyze and evaluate data in order to draw conclusions; and thus, make the inferences, judgments and decisions necessary to take action.” Chartrand et al. (2009) argue that CT helps to make adequate decisions, because it requires focusing on the most relevant information, asking the right questions and separating reliable facts from false assumptions.

The effectiveness of developing CT skills is a crucial research area addressed, among others, by Anderson and Reid (2013) , who showed that a long-term approach to CT skills development resulted in the successful acquisition of CT knowledge, skills and strategies. The developed CT skills were subsequently applied by the respondents in their professional lives and other areas as well. This skill transfer to real-life work-related situations was validated by respondents’ qualitative descriptions about their use of CT. Therefore, our study creates an important foundation for future research into the effectiveness of CT skills.

The use of CT in business decision-making is frequently studied in the specific area of judgment under the influence of cognitive biases and heuristics. In this light, CT is researched as a potential remedy to avoid biases and heuristics. With the use of Kahneman’s System 2 (slow thinking), CT may improve the quality of reasoning and decision-making ( Kahneman, 2011 , pp. 20–26). Critical thinkers as experts tend to use rational thinking rather than intuition to avoid making elementary errors ( Williams, 2002 ; Dwyer et al. , 2015 ; qtd. after Tversky & Kahneman, 1974 ; Kahneman & Frederick, 2002 ). In turn, Ayad (2010 , p. 562) notices the usefulness of CT in avoiding business mistakes: “critical thinking could guard the judgment from biases, bad data, wrong interpretation, and fallacies in reasoning. Furthermore, CT has the capacity to explore the context of situations, and provides a broad platform for understanding patterns, consequences, and risks.”

The third important area in business research that engenders studies on CT encompasses other subjects, unrelated to business functions and skills, including business ethics, stakeholder dialog and individual employee performance.

Several studies address the connection between ethical behavior in business and CT skills ( Mahin, 1998 ; Seele, 2018 ; Boda, 2019 ). Seele (2018) suggests that we should make CT the common denominator of all business ethics activities. Seele’s study combines CT with corporate social responsibility, sustainability and corporate citizenship, recognizing CT in the application of business ethics and observing that CT “helps to challenge different notions and contest business activities as not serving the best sort of life and offers mental models, moral imagination, and system thinking” ( Seele, 2018 , p. 564).

A crucial study by Rear (2008) , about the role of CT in facilitating dialog between businesses and government, shows that non-conformity resulting from CT can destabilize an organization, whether it is a company or a state. On the one hand, CT supports innovation and creativity, but on the other hand, it becomes a challenge to the stability of traditional social and economic structures.

Although direct relationship between CT and business performance remains to be researched in detail, some studies indicate that CT is positively correlated with business achievement. Dwyer et al. (2015) indicated that managers, supervisors, or business owners who hold more senior positions in a company scored significantly higher on business-related CT than company employees. By applying the CT definition used by Facione (1990 , p. 11) – which proposes that CT is a structured approach to problem-solving that includes collecting, segregating and analyzing information and evaluating results – Birkan and Yaşar (2021) compared the disposition of managers and white-collar employees to CT. The results of their studies revealed a moderate level of CT skills in both groups and showed that there were no statistically significant differences in this skill set between these two groups. The study is a rare example of a structured approach to analyzing CT and its link to business achievements, along with the application of mixed research methods – both qualitative and quantitative – that increases the reliability of the findings. Based on their study findings the authors propose a greater focus on the rollout of CT training in workplaces ( Birkan & Yaşar, 2021 ).

5. Discussion and conclusions

Currently, the world faces profound social and economic changes that exert intense pressures on businesses and generates a growing need to apply new skills by both individuals and firms in order to adapt to future challenges. One of these new skills is CT. Therefore, this article sought to enliven the debate on CT in business by identifying and mapping existing research on CT in business studies and by reviewing the key insight from papers that directly tackle the issue of CT business applications encapsulated in the two research questions formulated in the introduction. Having done so, we have striven to provide a thorough examination of the research areas and underexplored synergies that have emerged in CT studies.

Our review has suggested that CT is broadly perceived as a concept that will gain importance and offers a variety of still underexplored research opportunities. This idea is shared by both researchers and business practitioners, which means that there is a greater need for more in-depth research into CT.

Our elaboration of the two research questions has led to four main conclusions. First, our article has shown what is missing in the research and what should be an important research topic. We expected to conduct a review of many practical studies showing the importance of CT in various sectors of the economy. Moreover, we expected a large number of studies on the importance of CT at various stages of company development and in different business units such as strategic planning, marketing, or finance. Meanwhile, this type of research was found to be extremely rare. Moreover, we did not find any studies that showed a correlation between business success (measured, e.g. by higher survival rate or financial performance) and CT skills. Therefore, the business applications of CT, its practical implementation and its outcome have been identified as under-researched. Our systematic literature review has confirmed the limited scope of the studies that directly refer to CT in business practice, demonstrated by the restricted number of articles in the scope of the review. Moreover, our study has also shown that there is no research consensus on the definition of CT in business and the operationalization of this concept.

Second, we have demonstrated that while research on CT proliferates in business studies, there are substantial imbalances in the body of literature, with most of the research dedicated to university education and the development of CT skills by other learning forms. This is evidenced by the study of articles on CT in relation to the Covid-19 pandemic. In an additional review performed by us following the outcome of this research, we studied CT in connection with Covid-19. The results showed that there were 54 articles with the words “critical thinking” and “Covid” in their titles. However, none of them concerned business, economics, or company research. This is astonishing at a time when substantial parts of the global economy are in lockdown, and many companies face the specter of bankruptcy. On the other hand, many articles from the sample focused on CT in education, especially on blended learning. This further indicates the imbalance in CT studies that we have identified in the course of our bibliometric analysis and literature review.

Third, the results of our study reveal that, relatively speaking, the most researched area in CT business application is its use as part of a skillset employed in business. The results of our research into this stream of literature generally indicate that CT skills reinforce business decisions and prevent cognitive biases and heuristics. However, the extent to which this contributes to better business decision-making requires further validation through empirical research. In this research stream, CT is often considered as a bundle of various skills, which frequently includes relatively distant and vaguely related concepts such as creativity. This result suggests that more research efforts are required to properly define and operationalize CT skills and chart a more evident boundary between CT and other skills.

attempts to explore the link between CT and business performance;

possible dependence between the application of CT and firms’ ability to innovate;

application of CT to assess investment decisions;

strategic decision-making such as entering new markets or mergers and acquisitions;

assessment of decisions made by artificial intelligence (algorithms);

implementation of CT in risk assessment;

linking of soft skills (including learnability) with CT in business;

the potential relationship between the application of CT and company characteristics such as company size, internationalization and ownership.

The results of our systematic review demonstrate opportunities for future studies, which are based on investigating the application of CT to other business functions than those identified in our research, namely accounting, marketing, human resources and business opportunity identification. Moreover, the current literature seems to offer only rudimentary insight into the application of CT in each of the business functions discussed above in Section 4.2 . This opens research avenues for more in-depth studies with a particular focus on empirical research, as empirical research has proved to be especially scarce in the literature.

we need a broad discussion to develop a definition of CT in business, as the participation of researchers from various disciplines could especially strongly improve the consensus on how to operationalize CT in business;

the research gaps could be reduced by undertaking extensive research by teams of many scientific fields, including multidisciplinary research, which would investigate the relationship of CT with various aspects of business management;

the research gaps could be narrowed down by various types of research, but two research types are particularly relevant: panel studies – e.g. a panel study of newly established companies and experimental research – conducted by psychologists inside firms and in controlled environments of laboratory experiments. These types of research would progress our understanding of the link between CT skills in business and the economic performance of companies. However, these studies should be preceded by a broad discussion on the definition of the concept of “critical thinking in business” and the operationalization of this concept.

To conclude, based on the advice of researchers and business practitioners, we agree that CT is one of the crucial skills of the future. Research on the use of this skill in business should definitely gain higher priority in management and economic studies. Our research is a voice in this discussion. We have synthesized the most prominent areas of study so far and have suggested the way forward for CT application in business. Without proving the usefulness of this skill in economic practice, teaching CT to many students of economics may turn out to be direly ineffective.

critical thinking and entrepreneurship

Strategic diagram template

critical thinking and entrepreneurship

PRISMA diagram and the selection process with the number of documents

critical thinking and entrepreneurship

The systematic review process and the number of papers reviewed

Texts included in the systematic literature review

Source(s): Own elaboration

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Seriosity

Critical Thinking Skills Needed for Entrepreneurship: The Key to Success

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Embarking on an entrepreneurial journey is like setting sail in uncharted waters. It’s thrilling, but without the right skills, you might find yourself adrift. At the heart of navigating this voyage successfully is your ability to think critically.

Critical thinking isn’t just a fancy term tossed around in boardrooms; it’s the backbone of every decision you’ll make as an entrepreneur. From identifying opportunities to solving complex problems, the way you analyze and interpret information will set the course for your business.

So, buckle up! Let’s dive into the critical thinking skills you need to master to thrive in the entrepreneurial world. Whether you’re brainstorming your next big idea or facing a challenging obstacle, these skills will be your compass, guiding you toward success.

Key Takeaways

  • Critical thinking in entrepreneurship is indispensable for navigating uncertainties, identifying opportunities, and making informed decisions. It involves skepticism, creativity, and logical reasoning.
  • Mastering critical thinking skills is fundamental for the survival and growth of startups, enabling entrepreneurs to question the status quo, efficiently allocate limited resources, solve problems innovatively, and adapt to market changes.
  • Problem identification and analysis require keen observation and a methodical approach to dissect issues, leveraging data and creativity to find underlying causes and potential solutions.
  • Evaluating and interpreting information critically is vital in a data-saturated world, demanding a discerning eye for credible sources and the ability to draw insightful conclusions relevant to business strategies.
  • Creative thinking and brainstorming foster innovation and problem-solving, urging entrepreneurs to cultivate diverse perspectives, encourage free idea generation, and allow for subconscious processing.
  • Decisiveness and effective problem-solving distinguish successful entrepreneurs, emphasizing the significance of quickly gathering essential information, relying on intuition, and learning from every decision and its outcomes.
  • Adaptability and learning from failures are key to enduring the dynamic entrepreneurial landscape, highlighting the importance of embracing change, fostering a growth mindset, and building a supportive network for continuous improvement and resilience.

What is critical thinking?

Imagine you’re navigating the unpredictable seas of entrepreneurship. In this journey, critical thinking is your compass, guiding you through decisions, opportunities, and challenges. It’s not just a skill, but a mindset that you, as an entrepreneur, need to cultivate and master.

At its core, critical thinking is the ability to analyze information objectively and make a reasoned judgment. It involves questioning ideas and assumptions rather than accepting them at face value. It means evaluating the validity and significance of arguments and data. In the fast-paced world of startups and online businesses, this skill becomes indispensable.

For you, critical thinking isn’t just about avoiding pitfalls or preventing mistakes. It’s about seeing through the noise, identifying opportunities others might miss, and developing innovative solutions. It requires a mix of skepticism, creativity, and logical reasoning.

  • Skepticism: Healthy skepticism encourages you to question assumptions and explore new perspectives.
  • Creativity: Creativity enables you to see beyond the conventional, developing new ideas and approaches.
  • Logical Reasoning: This helps you construct clear, reasoned arguments and make better decisions.

Whether you’re evaluating a potential investment, strategizing your next move, or solving day-to-day problems, critical thinking sharpens your judgment and enhances your ability to act decisively. It empowers you to analyze situations thoroughly, foresee potential outcomes, and choose the path that best aligns with your business objectives.

So, as you embark on your entrepreneurial journey, remember that nurturing your critical thinking skills is not just beneficial—it’s crucial. It transforms challenges into opportunities for growth, and complexity into clarity, paving the way for informed decisions and innovative solutions.

The importance of critical thinking in entrepreneurship

Critical thinking is your best companion on the entrepreneurial journey. When you’re diving into the world of online business , startups, or even exploring new side hustles, the ability to think critically doesn’t just give you an edge – it’s fundamental for survival and growth. Every decision you make , from choosing a business model to resolving customer complaints, hinges on your ability to analyze situations, differentiate between facts and assumptions, and make informed choices.

But why is critical thinking so crucial for entrepreneurs? First, the landscape of online business and startups is incredibly dynamic. Trends shift, consumer behaviors change, and what worked yesterday might not work tomorrow. In this environment, staying static with your strategies or relying too heavily on conventional wisdom can leave you lagging behind. Critical thinking empowers you to question the status quo, spot emerging trends, and pivot your approach before your competitors do.

Moreover, resources in a startup are often limited. Whether it’s your budget, time, or manpower, you need to allocate what you have wisely. This requires a deep evaluation of potential returns against the risks involved. Critical thinking enables you to assess your options thoroughly, ensuring you’re investing your resources in the areas most likely to yield success.

Then there’s problem-solving. Hurdles and setbacks are a staple in the entrepreneurial world. Rather than viewing them as roadblocks, critical thinking helps you see them as opportunities to innovate and improve. This mindset is critical in turning challenges into stepping stones for your business.

Lastly, fostering a culture of critical thinking within your team ensures that your business doesn’t just depend on your insights. It cultivates a team that’s proactive, innovative, and capable of contributing to the growth and resilience of your enterprise.

As you progress in your entrepreneurial journey, remember that critical thinking isn’t just a skill to be used; it’s a mindset to be cultivated. By constantly questioning, evaluating, and adapting, you set a foundation for not only surviving but thriving in the ever-evolving landscape of entrepreneurship.

Skill 1: Problem identification and analysis

Diving into entrepreneurship, you’ll soon realize that identifying and analyzing problems is not just a skill but an essential survival tool. In the dynamic world of startups and online businesses, challenges can arise from anywhere—be it market changes, competition, or internal team dynamics. Your ability to pinpoint the root causes of these problems and dissect them critically is what sets you apart.

First off, recognizing a problem means you’re attuned to the workings of your business and the pulse of the market. It’s about seeing beyond the symptoms and understanding the underlying issues. Maybe your sales are dropping. Is it the product, the marketing, or external market conditions? This initial step is crucial and requires a keen, observant eye.

Next, analyzing the problem involves breaking it down into manageable parts. This step is where critical thinking truly kicks in. You ask the hard questions, gather data, and look at the problem from multiple angles. Here’s a simplified approach:

  • Define the problem clearly.
  • Gather as much relevant information as possible.
  • Identify potential causes and effects.
  • Consider multiple perspectives and interpretations.

Remember, data is your friend . In today’s digital-centric world, leveraging analytics can provide insights that might not be immediately obvious. The numbers often tell a compelling story.

Effective problem analysis also relies on a balance between creativity and logic. While it’s important to be methodical and evidence-based in your approach, don’t underestimate the power of creative thinking. Sometimes, the most innovative solutions come from thinking outside the box.

As you refine your ability to identify and analyze problems, you’ll not only become more adept at navigating the challenges of entrepreneurship but also spot opportunities that others might overlook. This skill is foundational, enabling you to pivot, innovate, and lead with confidence.

Skill 2: Information evaluation and interpretation

Embarking on the entrepreneurial journey, you’ll find yourself submerged in a sea of information. The ability to evaluate and interpret this influx is your beacon of light. It’s not just about having information; it’s about knowing what’s pertinent and what’s not. Here’s how to sharpen this critical skill.

Start with the source . In a world buzzing with information, the credibility of your source is paramount. Ask yourself: Is this information reliable? What’s the reputation of the source? Background checks on the source can save you from chasing misleading facts.

Next, it’s time to critically assess the data itself . Just because something’s written with authority, doesn’t make it useful. Break down the information:

  • What are the facts?
  • What are the opinions?
  • Is there a hidden agenda?

By segregating data into these categories, you’re better positioned to make informed decisions.

Interpretation is where your creativity kicks in. Take the sifted information and ask, “What does this mean for my business?” Even the most seemingly irrelevant data can offer insights if you look at it from the right angle. It’s all about connecting dots in ways others might not see.

Furthermore, embracing analytics can amplify your interpretation skills. In the digital era, data analytics tools offer profound insights into market trends, consumer behaviors, and more. Here’s a simple table showcasing the growth of analytics in business strategy decisions:

The figures highlight a clear trend: data-driven entrepreneurship is on the rise. It’s not just about gut feelings anymore; it’s about informed strategies.

Lastly, remember to keep an open mind. Sometimes, the data might lead you in unexpected directions. Be adaptable; the ability to pivot based on new information is what sets successful entrepreneurs apart.

Skill 3: Creative thinking and brainstorming

As an entrepreneur, one of the most exhilarating parts of your journey is the creative process . Now, let’s dive into the realm of creative thinking and brainstorming, a critical skill set you’ll need to navigate the ever-changing business landscape.

First off, understand that creative thinking isn’t just about coming up with innovative ideas out of nowhere. It’s about seeing connections where others don’t and finding solutions to problems that seem insurmountable. Whether you’re brainstorming the next big product, developing a marketing strategy, or solving a logistical issue, creativity is your best tool.

Here are a few strategies to enhance your creative thinking:

  • Embrace Diversity : Surround yourself with a team that brings different perspectives to the table. Diverse viewpoints often lead to unexpected and innovative solutions.
  • Create a Brainstorming Environment : Set aside specific times and spaces that encourage free thinking and brainstorming. Make this environment as welcoming and judgment-free as possible to allow the wildest ideas to surface.
  • Step Away : Sometimes, the best ideas come when you’re not actively thinking about the problem. Engage in activities unrelated to your business to give your subconscious mind time to work its magic.

Remember, brainstorming sessions aren’t just about coming up with the right answer on the first try. It’s about generating a wide range of ideas and exploring them without judgment. The goal is to foster an environment where creativity thrives, allowing you and your team to sift through the weeds and find those golden insights that could lead to your business’s next big breakthrough.

Skill 4: Decision making and problem-solving

In the thrashing waves of entrepreneurship, you’re the captain of your ship, navigating through storms of uncertainty and oceans of opportunity. One essential skill that sets successful entrepreneurs apart is their ability to make decisive decisions and solve problems effectively. This isn’t just about choosing what’s for lunch; it’s about making choices that could define the future of your business.

When it comes to decision making, remember that speed can be just as critical as accuracy. In the fast-paced world of startups and online business, opportunities can slip through your fingers if you hesitate too long. But, how do you balance speed with the need to make well-informed decisions?

  • Gather only the essential information you need to make a decision.
  • Trust your intuition . Sometimes, your gut feeling is a culmination of your experience and knowledge.
  • Learn from every decision . Whether it leads to success or failure, there’s always a lesson to be had.

Problem-solving, on the other hand, requires a creative touch. It’s not just about finding any solution; it’s about identifying the most effective and efficient solution . This involves:

  • Looking at the problem from different angles . Sometimes, the traditional way of doing things isn’t the best.
  • Breaking down the problem into smaller, more manageable pieces.
  • Seeking input from others . A fresh perspective can often shed new light on a difficult problem.

Remember, in the realm of entrepreneurship, your ability to solve problems and make decisions can spark the difference between thriving and merely surviving. Whether you’re running an online business, experimenting with side-hustles, or chalking up plans for your next big venture, sharpening your decision-making and problem-solving skills is not just beneficial, it’s imperative. As you continue to face new challenges, these skills will be your trusty compass, guiding you toward success.

Skill 5: Adaptability and learning from failures

In the fast-paced world of entrepreneurship, adaptability is not just a skill, it’s your lifeline. Markets evolve, consumer preferences shift, and technologies advance at breakneck speeds. To stay ahead, you need to be able to pivot swiftly and effectively. It’s about recognizing when a strategy isn’t paying off and having the courage to try something new.

Learning from failures is equally crucial. Every entrepreneur faces setbacks, but the successful ones use these experiences as stepping stones. It’s not just about failing fast; it’s about failing forward. Analyze what went wrong, extract valuable insights, and apply them to your next venture. Remember, it’s not failure if you’re learning from it.

Here are a few strategies to enhance your adaptability and capacity to learn from failures:

  • Embrace Change: View change as an opportunity, not a threat. Stay curious and always be on the lookout for new trends and technologies that could impact your business.
  • Foster a Growth Mindset: Believe in your ability to learn and grow from every situation. This mindset will empower you to face challenges head-on and emerge stronger.
  • Build a Support Network: Surround yourself with mentors, peers, and team members who encourage experimentation and learning. A strong support system can provide valuable feedback and perspectives.

Remember, the only constant in business is change. The more adaptable you are and the better you become at learning from your setbacks, the more likely you are to thrive in the unpredictable world of entrepreneurship. Keep challenging yourself, stay flexible, and never stop learning.

So there you have it. Embracing adaptability and learning from your setbacks are key to navigating the entrepreneurial journey. Remember, it’s not just about bouncing back; it’s about growing stronger with each challenge you face. Keep pushing your limits, stay open to change, and never underestimate the power of a supportive community. With these skills in your arsenal, you’re well on your way to making your mark in the business world. Let’s get out there and turn those dreams into reality!

Frequently Asked Questions

What are the key skills highlighted for success in entrepreneurship.

The article highlights five crucial skills for success in entrepreneurship: strategic thinking, effective communication, financial literacy, innovative creativity, and adaptability. These skills enable entrepreneurs to navigate the complexities of starting and growing a business.

How important is adaptability in entrepreneurship?

Adaptability is vital in entrepreneurship because it allows entrepreneurs to swiftly and effectively pivot in response to unexpected challenges and market changes. Embracing adaptability helps in fostering a growth mindset and learning from failures, which are essential for navigating the unpredictable business landscape.

Can you learn from failures in entrepreneurship? How?

Yes, learning from failures is key to growth in entrepreneurship. The article emphasizes the importance of analyzing setbacks, understanding what went wrong, and applying those learnings to future endeavors. Building a support network and fostering a mindset that views failure as a step towards success are also crucial aspects of learning from failures.

Why is a support network important for entrepreneurs?

A support network is important for entrepreneurs because it provides guidance, resources, and emotional support during challenging times. It can help entrepreneurs stay resilient, share valuable insights, and offer advice based on diverse experiences, making it easier to navigate the ups and downs of entrepreneurship.

What role does a growth mindset play in entrepreneurship?

A growth mindset plays a critical role in entrepreneurship by enabling individuals to see opportunities in challenges, embrace lifelong learning, and remain open to feedback and change. It fosters adaptability and the capacity to learn from failures, which are indispensable for success in the ever-evolving entrepreneurial landscape.

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Fostering an Entrepreneurial Mindset Through Project-Based Learning and Digital Technologies in STEM Teacher Education

  • First Online: 02 January 2023

Cite this chapter

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  • Isha DeCoito 4 &
  • Lisa K. Briona 4  

Part of the book series: Integrated Science ((IS,volume 15))

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This chapter explores the potential of STEM project-based learning (PBL) and digital video game (DVG) creation to support and integrate STEM and entrepreneurial competencies in teacher education. Specifically, the authors present and describe three STEM projects and three DVGs, with a focus on entrepreneurial and STEM skill development and growth mindsets in a curriculum and pedagogy methods course in STEM education. The authors maintain that in order for teacher candidates (TCs) to develop entrepreneurial and STEM literacies, they need to integrate entrepreneurial and STEM content and pedagogical knowledge to be able to effectively instruct, assess and design STEM curricula that can foster entrepreneurial skills and support future generations of learners. TCs engaged in several tasks utilizing principles of inquiry, design-based and experiential learning, and reflective practice that fostered entrepreneurial awareness and enhanced entrepreneurial competencies. Entrepreneurial growth is evident in the projects, as TCs provided extensions, thus creating value-added content beyond the scope of the initial assignment. These value-added extensions were also catalytic in developing an entrepreneurial growth mindset. The authors contend that teacher education programs, professional development initiatives, and key stakeholders have a pivotal role to play in developing and supporting students’ STEM and entrepreneurship competencies.

Graphical Abstract

critical thinking and entrepreneurship

  • Competencies
  • Perseverance
  • Self-regulated
  • Experiential learning
  • Design-based learning
If you always do what you always did, you will always get what you always got. Albert Einstein, Genius

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DeCoito, I., Briona, L.K. (2023). Fostering an Entrepreneurial Mindset Through Project-Based Learning and Digital Technologies in STEM Teacher Education. In: Kaya-Capocci, S., Peters-Burton, E. (eds) Enhancing Entrepreneurial Mindsets Through STEM Education. Integrated Science, vol 15. Springer, Cham. https://doi.org/10.1007/978-3-031-17816-0_9

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The Power of Philosophy and Critical Thinking in Entrepreneurship

  • October 8, 2023

Philosophy and Critical Thinking 

I recently received an invitation to discuss the inclusion of philosophy and critical thinking in one of the Jordanian university’s curricula. This invitation sparked my interest and motivated me to delve deeper into the significance of these skills for entrepreneurs or anyone who wants to cope with the future. In this blog post, I will explore why philosophy and critical thinking are essential for entrepreneurs and individuals seeking to thrive in an ever-evolving world. 

Firstly, philosophy encourages entrepreneurs to reflect on their values and purpose. By examining their motivations and ethics, entrepreneurs can align their business goals with their authentic selves. This self-awareness fosters a sense of meaningfulness and helps entrepreneurs make decisions that align with their values, leading to more sustainable and fulfilling ventures.

Moreover, philosophy equips entrepreneurs with critical thinking tools that enhance their problem-solving abilities. Philosophical inquiry encourages individuals to question assumptions, challenge conventional wisdom, and seek alternative perspectives. These skills are invaluable in the face of complex challenges, allowing entrepreneurs to approach problems creatively and find innovative solutions.

It is now more critical than ever for people to be able to think critically and philosophically in the age of social media when information is so easily accessible and so quickly shared. It is more important than ever to question the information we receive and think about it critically.

Philosophy and critical thinking help us to do this. Philosophy teaches us to question our beliefs and to think about them critically. Critical thinking helps us to analyze information and to determine whether it is accurate or not.

These skills are essential in the age of social media when it is so easy to be misled or taken in by false information. It is more important than ever to be able to think critically and to question what we read.

Entrepreneurs can significantly benefit from the applications of philosophy and critical thinking. Philosophy provides entrepreneurs with a framework for examining and understanding fundamental questions about their business, such as the purpose and values behind their venture. By engaging in critical thinking, entrepreneurs can analyze market trends, evaluate risks and opportunities, and make informed decisions based on sound reasoning. Critical thinking also helps entrepreneurs to question assumptions, challenge conventional wisdom, and think creatively to develop innovative solutions. By integrating philosophy and critical thinking into their entrepreneurial journey, individuals can navigate complex challenges, make ethical decisions, and ultimately build a successful and sustainable business.

This blog post will examine how these skills contribute to success in the dynamic and competitive business landscape and their broader applications in personal and professional growth. Join me as we uncover the valuable insights and benefits that philosophy and critical thinking bring to the table, empowering aspiring entrepreneurs and individuals alike to navigate the complexities of the present and shape a more prosperous future.

Philosophy and Critical Thinking

In a rapidly changing world filled with endless information and competing narratives, the importance of philosophy and critical thinking has become more crucial. Philosophy, the study of fundamental questions about existence, knowledge, ethics, and reality, provides us with the tools to navigate the complexities of life critically. Similarly, critical thinking equips us with the skills to evaluate information, analyze arguments, and make informed decisions. In this blog section, we delve into why philosophy and critical thinking matter more than ever, exploring their significance in our personal growth, decision-making, and the pursuit of truth. 

Philosophy is a systematic and critical examination of the most fundamental principles of human conduct, thought, and experience. It is a reasoned inquiry into the nature of reality, the origins and justification of knowledge, and the criteria for distinguishing right from wrong. Critical thinking is the ability to think clearly and rationally about what to do or believe. It is the ability to take a complex issue and break it down into its parts, to identify the premises and assumptions on which any argument or position rests, and to assess the strengths and weaknesses of the arguments and positions advanced.

Philosophy and critical thinking are essential tools for analyzing and evaluating the world around us. They help us to think more deeply and critically about the beliefs we hold, the values we cherish, and the moral choices we face. They enable us to assess competing claims’ merits and form reasoned judgments on essential issues. And they provide us with the intellectual discipline to resist the siren song of popular opinion and to stand up for what we believe, even in the face of powerful opposition.

Using and assessing reasons to evaluate statements, assumptions, and arguments in ordinary situations and the ability to think clearly and rationally is important, whatever we choose to do.

The Importance of Critical Thinking

Critical thinking is important in all aspects of our lives. We need to be able to reason logically and rationally whether we are making a decision, assessing a statement, or arguing a point.

There are several reasons why critical thinking is important. First, it allows us to make informed decisions. We can only make the best decisions with all the relevant information. Critical thinking helps us gather information, evaluate it, and make the best decision possible.

Second, critical thinking helps us to avoid being deceived. We are susceptible to deception, but critical thinking can help us see through false information and make informed decisions.

Third, critical thinking allows us to understand the world around us better. We can only understand what is happening if we critically analyze the information that is available to us.

Fourth, critical thinking helps us to become better thinkers. If we can think critically, we can think more clearly and logically. This is beneficial in all areas of our lives.

Finally, critical thinking is important because it allows us to argue effectively. If we can reason logically and rationally, we can argue strongly for our point of view.

While critical thinking is important in all areas of our lives, it is especially important when making decisions. We need to think critically when faced with a choice to make the best decision possible.

Philosophy and critical thinking are essential for entrepreneurs as they provide a strong foundation for decision-making, problem-solving, and innovation. Here are some reasons why these skills are important:

  • Enhanced Decision-Making:  Philosophy encourages entrepreneurs to think critically and analyze situations from different perspectives, enabling them to make well-informed decisions based on logical reasoning and evidence. 
  • Effective Problem-Solving:  Critical thinking enables entrepreneurs to approach problems systematically and analytically. They can identify the root causes of issues, evaluate solutions, and make sound decisions to solve complex problems.
  •     Innovation and Creativity:  Philosophy encourages entrepreneurs to think outside the box and challenge conventional wisdom. Entrepreneurs can foster innovation and creativity by questioning assumptions and exploring new ideas.
  • Ethical Considerations:  Philosophy helps entrepreneurs develop a solid ethical framework and consider their decisions’ social and moral implications, which is crucial for building a sustainable and responsible business that aligns with societal values.

Promoting Empathy and Compassion

In today’s complex and interconnected world, promoting empathy and compassion is essential for fostering understanding and tolerance among individuals. By encouraging individuals to put themselves in others’ shoes, we can create a more inclusive society where everyone feels valued and respected. Developing empathy and compassion allows us to relate to others’ experiences and emotions, leading to stronger interpersonal connections. It enables us to acknowledge and appreciate the diversity of human affairs, making us more open-minded and accepting. Encouraging empathy and compassion also helps us build bridges of understanding between different cultures, backgrounds, and perspectives, which helps to break down barriers and dismantle stereotypes, paving the way for a more harmonious and united world. By prioritizing these values, we can build a society based on kindness, empathy, and respect, ultimately making the world a better place for everyone.

Understanding the diverse perspectives of others

Understanding the diverse perspectives of others is crucial for developing an open-minded approach to problem-solving and decision-making. By actively seeking diverse perspectives, we can challenge our biases and preconceived notions, fostering intellectual growth and critical thinking skills. When we are open to hearing the thoughts and opinions of others, we expose ourselves to new ideas and alternative viewpoints that we may not have considered before, which is especially important in today’s rapidly changing and interconnected world, where complex problems require innovative solutions. By embracing diverse perspectives, we can tap into a collective intelligence that allows us to tackle challenges from different angles and develop more effective strategies. 

Appreciating the various views of others promotes inclusivity by acknowledging the value each individual brings to the table. It opens the door for collaboration and teamwork, as individuals feel valued and respected for their unique insights and experiences, fostering a supportive and inclusive environment where individuals from all backgrounds can thrive and contribute their best. When we genuinely understand and appreciate diverse perspectives, we strengthen our ability to work together and create a space where different voices are heard and valued. Understanding diverse perspectives expands our worldview and enriches our understanding of complex issues. Each person’s perspective is shaped by their unique experiences, cultural background, and personal beliefs. By understanding these perspectives, we gain a deeper appreciation for the complexities of the world and the multifaceted nature of truth. 

This broader understanding allows us to navigate the complexities of today’s society and make more informed decisions. It also helps us to challenge our assumptions and biases, promoting intellectual and personal growth. In a world where information is abundant but often conflicting, the ability to critically analyze diverse perspectives is more important than ever. Philosophy and critical thinking provide the tools to navigate diverse viewpoints and arrive at thoughtful and well-informed conclusions. By honing these skills, we can better understand the world’s complexities and make informed choices that reflect our values and beliefs. Ultimately, philosophy and critical thinking matter more than ever because they empower us to engage with diverse perspectives, navigate complexity, and contribute meaningfully to our interconnected world.

Fostering meaningful connections and positive relationships

Fostering meaningful connections with others allows us to engage in thoughtful discussions that promote personal growth and mutual understanding. By actively seeking meaningful connections, we create spaces where diverse perspectives are valued and respected. These connections enable us to challenge our beliefs and expand our understanding of the world. Positive relationships also play a crucial role in collaboration and innovation. When we have positive relationships, we can effectively work together towards common goals, fostering creativity and innovation.

 By fostering positive relationships, we create an environment where ideas can flourish and new solutions can be discovered. Building positive relationships also promotes a sense of belonging, enhancing our overall well-being and mental health. When we feel connected to others, we experience a sense of belonging and support, contributing to our overall happiness and satisfaction. Meaningful connections provide opportunities for personal development through shared experiences and learning from one another. Engaging in meaningful connections exposes us to new perspectives and ideas, allowing us to grow and develop personally and intellectually.

These connections provide a space for learning and personal growth as we learn from the experiences and insights of others. Therefore, fostering meaningful relationships with others is essential for individual and collective growth, leading to a more inclusive and harmonious society.

Preparing for the Future

Philosophy and critical thinking are intellectual pursuits and essential skills for adapting to rapid technological advancements. In today’s fast-paced world, where new technologies emerge astonishingly, individuals must develop problem-solving, creativity, and analytical thinking skills. By embracing philosophy and critical thinking, individuals can navigate an ever-changing job market with agility and adaptability. The ability to think critically allows individuals to stay ahead of technological advancements by continuously learning and updating their skill sets. Philosophy also provides a framework for ethical decision-making in the face of technological advances, ensuring that progress aligns with human values. With philosophy and critical thinking, individuals can embrace and leverage technology while maintaining ethical principles. As technology continues to shape our world, these skills are increasingly necessary to thrive in the digital age.

Adapting to rapid technological advancements

Philosophy encourages individuals to question the impact of new technologies on society, helping them shape an ethically responsible future. Individuals can better understand how these advancements affect our lives and the world by delving into the philosophical implications behind emerging technologies like artificial intelligence or genetic engineering. On the other hand, critical thinking enables individuals to assess the benefits and risks of rapid technological advances. It allows them to make informed decisions about adopting new technologies, weighing the potential benefits against the potential risks. With the ability to think critically about technology, individuals can adapt and leverage its potential while minimizing its unintended consequences. This combination of philosophy and critical thinking equips individuals with the skills to navigate the ever-evolving technological landscape and shape a future that aligns with our values and principles.

Thriving in an ever-changing job market

Philosophy equips individuals with transferrable skills such as logical reasoning, communication, and creativity that are highly sought after in an ever-changing job market. These skills go beyond specific industries or job titles and can be applied to various professions. Thinking critically and logically allows individuals to analyze complex problems and develop innovative solutions. Practical communication skills enable individuals to express their ideas clearly and persuasively, allowing them to collaborate with others and present their work effectively. On the other hand, creativity will allow individuals to think outside the box and develop new ideas and approaches. These skills make individuals adaptable and valuable assets in a rapidly evolving job market. Critical thinking, on the other hand, helps individuals identify trends and anticipate industry shifts, allowing them to proactively adjust their career paths accordingly. 

By staying informed and up-to-date on the latest developments in their field, individuals can better position themselves for future opportunities. The ability to critically evaluate information and make informed decisions helps individuals navigate changing job requirements and make strategic career moves. By constantly honing their critical thinking skills, individuals can stay ahead of the curve and remain competitive in the job market. Studying philosophy fosters a growth mindset, enabling individuals to embrace change and acquire new skills for jobs that may not exist. Philosophy encourages individuals to question assumptions, challenge conventions, and explore new possibilities. It teaches individuals to be curious, open-minded, and willing to learn. This growth mindset is crucial for continuous learning and professional development in an ever-changing job market. Individuals develop resilience and adaptability by cultivating philosophical perspectives, which is essential for thriving in an unpredictable job market. Philosophy teaches individuals to embrace uncertainty and embrace challenges as opportunities for growth. This mindset allows individuals to navigate setbacks and bounce back stronger. In a rapidly changing job market, where careers can shift and industries can transform, resilience and adaptability are vital for success. By embracing philosophy and critical thinking, individuals can develop the skills and mindset needed to navigate the complexities of the modern job market and seize opportunities for personal and professional growth.

The Link between Philosophy and Well-being

Philosophy allows individuals to reflect on their lives, values, and purpose, ultimately promoting greater well-being. Individuals can explore more profound questions about their existence, purpose, and place in the world by engaging in philosophical inquiry. This introspection allows individuals to better understand themselves and their values, leading to a more fulfilled and contented life. Additionally, studying philosophy develops critical thinking skills, enhancing problem-solving abilities and reducing stress levels. Individuals can navigate life’s challenges more confidently and clearly by honing their ability to analyze and evaluate ideas. Exploring philosophical questions can inspire individuals to question societal norms and strive for personal growth and self-improvement. Individuals can broaden their perspectives, challenge their assumptions, and ultimately lead a more examined and fulfilling life by engaging with philosophical ideas and concepts.

Reflecting on the meaning of life

Reflecting on the meaning of life is a fundamental aspect of philosophy, helping individuals contemplate the purpose and significance of their existence. By delving deep into this philosophical inquiry, individuals better understand themselves and the world around them. Engaging in philosophical discussions about the meaning of life can provide insights into different perspectives and foster empathy toward others. It allows individuals to step outside of their own experiences and consider the diverse attitudes

and beliefs that shape different individuals’ understanding of life’s meaning. This empathetic understanding can lead to greater compassion and a more interconnected and harmonious society. Furthermore, exploring existential questions through philosophy can promote self-awareness and personal growth. It encourages individuals to reflect on their beliefs, values, and aspirations, helping them develop a clearer sense of self and purpose. Contemplating the meaning of life encourages individuals to prioritize what truly matters to them, leading to a more meaningful and fulfilling life. It prompts individuals to evaluate their choices, find alignment between their values and actions, and live a life that reflects their authentic selves. Philosophy offers a space for individuals to explore and navigate these deep existential inquiries, ultimately contributing to their well-being and personal development.

Examining ethical considerations

Studying ethics through philosophy gives individuals the tools to evaluate moral dilemmas and critically make reasoned decisions. Individuals can develop a solid moral compass grounded in fairness, justice, and compassion by engaging in ethical inquiry that enables them to navigate complex ethical issues in various domains, whether in politics, business, or personal relationships. Moreover, reflecting on ethical considerations promotes empathy towards others and encourages responsible decision-making for the betterment of society. Philosophy empowers individuals to consider their actions’ broader implications and consequences, ensuring that their choices align with ethical principles and contribute to a more just and compassionate world.

The Marriage of Critical Thinking and Entrepreneurship:

Entrepreneurship is a journey filled with challenges, risks, and opportunities. To succeed in this ever-evolving landscape, entrepreneurs must possess a diverse set of skills and knowledge. While business acumen and market expertise are essential, incorporating philosophy and critical thinking can significantly benefit individuals in their entrepreneurial endeavors.

Regarding philosophy, entrepreneurs can benefit from pondering big questions that challenge their perspectives and ways of doing business. By critically examining their assumptions and beliefs, entrepreneurs can identify areas for growth and improvement. Additionally, philosophy can help entrepreneurs develop a more holistic view of their business, which can be essential for long-term success.

Another critical skill for entrepreneurs is the ability to think critically, which involves analyzing information and evidence to come to conclusions that are logical and supported by evidence. Critical thinking can help entrepreneurs weed out bad ideas and make better business decisions. It can also help them develop a thicker skin, as entrepreneurs often face criticism from peers, customers, and others in the business world.

Incorporating philosophy and critical thinking into one’s entrepreneurial journey can be immensely beneficial. By questioning assumptions and critically analyzing information, entrepreneurs can identify opportunities and make better decisions, leading to more tremendous success.

Critical thinking, often described as the ability to analyze and evaluate information objectively, is a core competency for entrepreneurs. Discerning credible information from noise is crucial in an era of information overload and rapid technological advancements. By applying critical thinking skills, entrepreneurs can make more informed decisions, minimize risks, and seize opportunities.

Critical thinking enables entrepreneurs to evaluate their business strategies and adapt to changing circumstances. Entrepreneurs can identify potential pitfalls and adjust their plans by constantly questioning and reassessing their assumptions. This agility is essential in a dynamic business environment, where quick decision-making and adaptation are key to success.

Furthermore, critical thinking aids in effective communication and collaboration. Entrepreneurs who think critically are better equipped to articulate their ideas, challenge others constructively, and foster a culture of open-mindedness in their teams, enabling a creative and inclusive work environment and enhancing productivity and innovation.

In summary, philosophy and critical thinking provide entrepreneurs with a powerful toolkit to navigate the challenges and uncertainties of entrepreneurship. By engaging in philosophical inquiry, entrepreneurs gain clarity of purpose and align their values with their business ventures. Critical thinking, on the other hand, equips entrepreneurs with analytical skills, enabling them to make better decisions, adapt to changing circumstances, and foster effective collaboration.

To thrive in the competitive world of entrepreneurship, individuals need to embrace the applications of philosophy and critical thinking. By leveraging these tools, entrepreneurs can gain a competitive edge, bring fresh perspectives to their ventures, and create long-lasting, impactful businesses. So, let us embrace philosophy and critical thinking as essential companions on our entrepreneurial journey toward success.

Copyright © 2024 Nour KHRAIS ∙ All rights reserved

critical thinking and entrepreneurship

Importance of Critical Thinking in Entrepreneurship

critical thinking and entrepreneurship

We all know that entrepreneurship is a rollercoaster world, where every twist and turn can either be a wild ride or a strategic move. In this whirlwind of decision–making, we all must realize that one skill takes center stage: critical thinking. 

You read that right. This isn’t just some textbook term. It’s what guides you through the busy world of business, helping you make sense of the chaos and find your path to success. And I tell you, if you master this skill, it could be your secret weapon as an entrepreneur. Let’s unravel the importance of critical thinking and how to wield this powerful tool in the entrepreneurial world.

Understanding the Critical Thinking Advantage

Critical thinking in entrepreneurship  is the systematic process of conceptualizing, applying, analyzing, synthesizing, and evaluating information. With this information, entrepreneurs can reach answers or conclusions that are the best for their businesses and teams. It involves questioning and challenging assumptions, identifying biases, and understanding multiple perspectives.

This intellectual discipline, when practiced consistently, can help entrepreneurs reach their goals faster. Without it, many find themselves struggling to overcome the same type of problems and obstacles. That is why critical thinking is one of the most  important skills an entrepreneur  can work to build. This valuable attribute enhances the entrepreneur’s ability to interpret, infer, explain, and make reasoned judgments. By engaging in critical thinking, individuals can make well-informed decisions, solve problems effectively, and foster a deeper understanding of complex issues.

Critical thinking is not just something you learned in school; it can be your secret weapon to succeed in business. Whether it’s devising a marketing strategy, navigating a crisis, or hiring the right talent, critical thinking is the secret sauce that transforms your challenges into triumphs. 

As an entrepreneur myself, when I think about critical thinking, it’s about looking beyond the surface, questioning assumptions, and making informed decisions that propel your business forward.

Questioning Assumptions

Before you dive headfirst into making a huge decision, take a step back. I recommend you question your assumptions. Are you just winging it? Are you making choices on preconceived notions or are they based on actual data and insights? 

Let’s say you assume your target market prefers one feature over another – challenge that assumption you have. How can you do this? Use surveys, maximize customer feedback, or do market research to uncover these truths. 

When you question your own assumptions and those of others, you help uncover the often-unseen foundations upon which beliefs and decisions are built. Assumptions can be limiting. These limits can shape our understanding and perspective without us even realizing it. 

By actively questioning them, we can identify potential biases or unfounded beliefs that may skew our reasoning. This process not only leads to more accurate and objective conclusions but also encourages a deeper level of thinking. All of which, can help us drive our businesses forward in a more dynamic way.

Instead of assuming your customers want more features, utilize surveys that shed light on their priorities, preferences, and main pain points that your product can help solve.

Analyzing Information

Let’s be real. We all know that data is like gold in the world of business. But, and that’s a huge BUT, it only becomes valuable when and if you know how to mine it. Agree?

Critical thinking truly involves analyzing information with a magnifying glass. Whether it’s financial reports, marketing trends, or customer behavior, you must dissect the data to extract meaningful insights that can help you make informed decisions as an entrepreneur. 

Learning how to analyze information teaches us to think independently. It helps entrepreneurs understand exactly what they want to do and gives them the confidence to take steps forward. Dive into your sales data to identify recurring patterns. Are there specific products or services that are consistently performing well? Use this information to refine your offers.

Considering Alternative Perspectives

We all know that having tunnel vision is not great, especially if you’re an entrepreneur. Why? Because it can become a silent killer.  Critical thinking encourages   you to consider alternative perspectives. 

Invite diverse voices to the decision-making table – whether it’s your mentors, advisors, partners, or team. Embracing and being open to different viewpoints can illuminate blind spots and lead to well-rounded decisions. When planning a marketing campaign, seek input from team members with various backgrounds. Their perspectives can offer unique insights into your target audience.

Decision-Making with Precision

A good leader knows how to make informed decisions. And we all can agree that the  decision-making process  is the heartbeat of any business. 

Critical thinking enables you to transform gut feelings into strategic decisions. So instead of relying solely on intuition, you gather relevant data, weigh pros and cons, and envision the potential outcomes before making huge decisions and taking the plunge. 

 If you’re contemplating entering a new market, conduct a thorough market analysis. Evaluate key factors like competition, consumer behavior and preferences, and economic conditions before deciding. Trust me, this will help.

Remember that critical thinking is more than just about making decisions; it’s about making the right ones that propel your business forward. Encourage diverse perspectives, welcome healthy debate, and invest in continuous learning.

Problem-Solving Agility

We are aware that every entrepreneur, big or small, faces challenges. Truth be told, it’s an unavoidable part of the journey. 

Critical thinking equips you with problem-solving agility. So that instead of viewing problems are roadblocks, you see them as opportunities to improve, innovate, and become better. Break down complex issues into smaller, more manageable components so that you can tackle them one by one. 

If you encounter a sudden drop in sales, don’t panic.  Utilize critical thinking   to identify potential causes, analyze marketing conditions, and develop targeted strategies to address the issue. 

My take on all of this as an entrepreneur is that we all must learn how to navigate the business arena with finesse. It’s not a walk in the park, but it’s feasible. Running a business is akin to being the captain of a ship in uncharted waters. Critical thinking is your compass, guiding you through the complexities and uncertainties. 

As you navigate entrepreneurship, let critical thinking be the wind in your sails, propelling you toward success. After all, in the art of business, it’s not just about what you do; it’s about how you think.

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Team Writer: Victoria is an award-winning international communications manager with over 13 years of experience in strategic campaigns, brand storytelling, and building stakeholder relationships across diverse industries and regions. She is known to challenge norms and capitalize on brand storytelling opportunities. She is an avid writer, a frustrated chef, and a passionate advocate for diversity and inclusion.

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    Critical thinking in entrepreneurship involves a balanced approach to problem-solving, where emotional impulses are moderated by rational analysis. This balance is crucial in a landscape where decisions often have significant and lasting impacts. Entrepreneurial critical thinking also extends to understanding and predicting market trends ...

  3. Critical Thinking Crucial to Entrepreneurship

    Here at Auburn, we think about entrepreneurship, innovation and entrepreneurship education in multiple dimensions. First in starting a new for-profit or non-profit business. ... Critical thinking skills and a long-term focus which allows them to start, grow and sustain a business; In 1899, Charles Dewell, head of the U.S. Patent Office ...

  4. 7 Critical Thinking Skills Needed for Entrepreneurship

    You need to be resilient, hardworking, and motivated. You also need to have some critical thinking skills too. Critical thinking is a cognitive process that involves evaluating information, identifying assumptions, analyzing arguments, and drawing logical conclusions. They are the thinking skills that allow entrepreneurs to drive their ...

  5. Why Entrepreneurs Struggle With Critical Thinking (And What To Do About

    Creativity may help you think up ideas and find unorthodox solutions to the barriers you face, but the capacity for critical thought helps test whether those ideas are viable. As entrepreneurs ...

  6. Why Critical Thinking is Crucial for Entrepreneurs

    One of the best things about excellent critical thinking skills is that they equip entrepreneurs with the grit and persistence to learn from failure, keep going, and find solutions. Big Picture Focus. Finally, critical thinking skills equip entrepreneurs to focus on the big picture. Instead of getting caught up in the minutia, they look at the ...

  7. 6.1 Problem Solving to Find Entrepreneurial Solutions

    Critical thinking is not only important for developing entrepreneurial ideas: it is a sought-after asset in education and employment. Entrepreneur Rebecca Kantar dropped out of Harvard in 2015 to found the tech startup Imbellus, which aims to replace standardized college admissions tests like the SAT with interactive scenarios that test ...

  8. Why Critical Thinking Matters in Your Business

    Employees with critical thinking are also more likely to accomplish the following: Analyzing information. Thinking outside the box. Coming up with creative solutions to sudden problems. Devising ...

  9. 1.3 The Entrepreneurial Mindset

    Entrepreneurship takes many forms (see Table 1.1), ... Passion is a critical component of the entrepreneurial process. Without it, an entrepreneur can lose the drive to run the business. ... A bug vacuum is an example of how using divergent thinking contributed to the solution of removing bugs from crops without using chemicals. In the group ...

  10. A Competence Development Approach for Entrepreneurial Mindset in

    In this conceptual article we address these issues by adopting a competence development lens (Morris et al., 2013) to conceptualize EM in EE at the intersection of entrepreneurial cognition and entrepreneurial emotion as underpinning entrepreneurial behavior (Morris et al., 2001).We build on this framing by drawing on empirical evidence from entrepreneurship, competence development psychology ...

  11. How to Develop Critical Thinking Skills in Entrepreneurship

    Critical thinking is a skill that often helps strengthen other important skills as well. This article explores practical strategies on how to develop critical thinking skills as an entrepreneur. Learn to Analyze Problems. Analyzing a problem effectively is a foundational aspect of critical thinking. The way you analyze a problem will greatly ...

  12. 6 Must-Have Entrepreneurial Skills

    6. Maintaining a Growth Mindset. As an aspiring entrepreneur, it's critical to have a growth mindset. A growth mindset involves perceiving intelligence, abilities, and talents as learnable and capable of improvement, as opposed to a fixed mindset, which entails believing those same traits to be inherently stable and unchangeable.

  13. Is critical thinking a future skill for business success: science

    Fostering creativity through critical thinking: The case of business start‐up simulations. Creativity and Innovation Management, 26, 266 - 276. doi: 10.1111/caim.12225. Facione, P. A. (1990). Critical thinking: A statement of expert consensus for purposes of educational assessment and instruction. The Delphi Report (pp. 11). California ...

  14. What Is Entrepreneurial Thinking

    ET is holistic thinking, in the sense of connective thinking. 4. ET is action-oriented and team-oriented; it has a multiplier effect. 5. ET enables leadership, by embracing possibility. 6. ET is emancipatory thinking - a force against alienation. 7. ET is social and ethical thinking.

  15. Critical Thinking Skills Needed for Entrepreneurship: The Key to Success

    Critical thinking in entrepreneurship is indispensable for navigating uncertainties, identifying opportunities, and making informed decisions. It involves skepticism, creativity, and logical reasoning. Mastering critical thinking skills is fundamental for the survival and growth of startups, enabling entrepreneurs to question the status quo ...

  16. Underpinning the entrepreneurship educator's toolkit ...

    Through this, learners can develop the critical thinking skills that are essential in business and entrepreneurship to support making informed and reasoned assessments to support decision making. Developing critical thinking skills can be part of the teaching 'for' entrepreneurship.

  17. Creativity and Entrepreneurship

    It follows from these assumptions that a differentiated perspective on creativity in entrepreneurship requires examining the specific effects of divergent and convergent thinking on different dimensions of entrepreneurial success in the three phases (prelaunch, launch and postlaunch) of entrepreneurship. Future research should employ a more ...

  18. Entrepreneurship: Definitions, opportunities, challenges, and future

    1 INTRODUCTION. Entrepreneurship is a significant topic in business management research but also impacts other fields such as science, the arts, and engineering (Kirzner, 2009).It is a field of study that has been legitimized by the volume of articles and books on the topic (Apostolopoulos et al., 2021).In most conceptualizations of entrepreneurship, it involves creating value thereby having a ...

  19. Fostering an Entrepreneurial Mindset Through Project-Based ...

    Students need critical thinking skills and STEM skills to be successful in today's society, irrespective of the career they choose. In addition, they will also need a variety of fundamental soft skills, such as social skills, leadership, ... entrepreneurship encompasses critical thinking, creativity, innovation, leadership, and networking ...

  20. (PDF) The Model of Creative Thinking, Critical Thinking, and

    Researchers are looking into the relative importance of creative thinking (CRE), critical thinking (CRI), and entrepreneurial skills (ETS) as primary predictors of success when it comes to ...

  21. The Power of Philosophy and Critical Thinking in Entrepreneurship

    The Marriage of Critical Thinking and Entrepreneurship: Entrepreneurship is a journey filled with challenges, risks, and opportunities. To succeed in this ever-evolving landscape, entrepreneurs must possess a diverse set of skills and knowledge. While business acumen and market expertise are essential, incorporating philosophy and critical ...

  22. Importance of Critical Thinking in Entrepreneurship

    Critical thinking in entrepreneurship is the systematic process of conceptualizing, applying, analyzing, synthesizing, and evaluating information. With this information, entrepreneurs can reach answers or conclusions that are the best for their businesses and teams. It involves questioning and challenging assumptions, identifying biases, and ...

  23. Critical thinking for Entrepreneurs: Its importance, and how to develop

    Importance of Critical Thinking. Critical thinking skills are taught to us from an early age to analyze situations and situations practically. It is easy to get high on emotions, especially when circumstances appear to be against you. That's where a skill set like critical thinking intervenes to see the problem from an objective perspective ...

  24. "Entrepreneurship for Creatives, Craftsman, and Design Thinkers"

    Members of the Case Western Reserve University community are invited to a CWRU Entrepreneurship Speaker Series roundtable discussion with Barbara Lindsay (MGT '93), president and owner of Commercial Cutting LLC. Lindsay will present "Entrepreneurship for Creatives, Craftsman, and Design Thinkers" Tuesday, April 16, from 2:30 to 3:15 p.m. in the sixth-floor conference room in Sears think ...