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Home Blog Presentation Ideas How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

Cover image of a How to Start a Presentation article with an illustration of a presenter giving a speech.

Knowing how to start a presentation is crucial: if you fail to capture the audience’s attention right off the bat, your entire presentation will flop. Few listeners will stick with you to the end and retain what you have told.

That is mildly unpleasant when you are doing an in-house presentation in front of your colleagues. But it can become utterly embarrassing when you present in front of larger audiences (e.g., at a conference) or worse – delivering a sales presentation to prospective customers.

Here is how most of us begin a presentation: give an awkward greeting, thank everyone for coming, clear our throats, tap the mic, and humbly start to mumble about our subject. The problem with such an opening performance? It effectively kills and buries even the best messages.

Table of Contents

The Classic Trick: Open a Presentation with an Introduction
Open a Presentation with a Hook
Begin with a Captivating Visual
Ask a “What if…” Question
Use the Word “Imagine”
Leverage The Curiosity Gap
The Power of Silence
Facts as Weapons of Communication
Fact vs. Myths
The Power of Music
Physical Activity
Acknowledging a Person

How to Start a PowerPoint Presentation The Right Way

Let’s say you have all of your presentation slides polished up (in case you don’t, check our quick & effective PowerPoint presentation design tips first). Your presentation has a clear storyline and agenda. Main ideas are broken into bite-sized statements for your slides and complemented with visuals. All you have left is to figure out how you begin presenting.

The best way is to appeal to and invoke certain emotions in your audience – curiosity, surprise, fear, or good old amusements. Also, it is recommended to present your main idea in the first 30 seconds of the presentation. And here’s how it’s done.

1. The Classic Trick: Open a Presentation with an Introduction

When you don’t feel like reinventing the wheel, use a classic trick from the book – start with a quick personal introduction. Don’t want to sound as boring as everyone else with your humble “Hi, I’m John, the head of the Customer Support Department”? Great, because we are all about promoting effective presentation techniques (hint: using a dull welcome slide isn’t one of them).

Here’s how to introduce yourself in a presentation the right way.

a. Use a link-back memory formula

To ace a presentation, you need to connect with your audience. The best way to do so is by throwing in a simple story showing who you are, where you came from, and why your words matter.

The human brain loves a good story, and we are more inclined to listen and retain the information told this way. Besides, when we can relate to the narrator (or story hero), we create an emotional bond with them, and, again – become more receptive, and less skeptical of the information that is about to be delivered.

So here are your presentation introduction lines:

My name is Joanne, and I’m the Head of Marketing at company XYZ. Five years ago I was working as a waitress, earning $10/hour and collecting rejection letters from editors. About ten letters every week landed to my mailbox. You see, I love words, but decent publisher thought mine were good enough. Except for the restaurant owner. I was very good at up-selling and recommending dishes to the customers. My boss even bumped my salary to $15/hour as a token of appreciation for my skill. And this made me realize: I should ditch creative writing and focus on copywriting instead. After loads of trial and error back in the day, I learned how to write persuasive copy. I was no longer getting rejection letters. I was receiving thousands of emails saying that someone just bought another product from our company. My sales copy pages generated over $1,500,000 in revenue over last year. And I want to teach you how to do the same”

b. Test the Stereotype Formula

This one’s simple and effective as well. Introduce yourself by sharing an obvious stereotype about your profession. This cue will help you connect with your audience better, make them chuckle a bit, and set a lighter mood for the speech to follow.

Here’s how you can frame your intro:

“My name is ___, and I am a lead software engineer at our platform [Your Job Title]. And yes, I’m that nerdy type who never liked presenting in front of large groups of people. I would rather stay in my den and write code all day long. [Stereotype]. But hey, since I have mustered enough courage…let’s talk today about the new product features my team is about to release….”

After sharing a quick, self-deprecating line, you transition back to your topic, reinforcing the audience’s attention . Both of these formulas help you set the “mood” for your further presentation, so try using them interchangeably on different occasions.

2. Open a Presentation with a Hook

Wow your audience straight off the bat by sharing something they would not expect to hear. This may be one of the popular first-time presentation tips but don’t rush to discard it.

Because here’s the thing: psychologically , we are more inclined to pay attention whenever presented with an unexpected cue. When we know what will happen next – someone flips the switch, and lights turn on – we don’t really pay much attention to that action.

But when we don’t know what to expect next – e.g., someone flips the switch and a bell starts ringing – we are likely to pay more attention to what will happen next. The same goes for words: everyone loves stories with unpredictable twists. So begin your presentation with a PowerPoint introduction slide or a line that no one expects to hear.

Here are a few hook examples you can swipe:

a. Open with a provocative statement

It creates an instant jolt and makes the audience intrigued to hear what you are about to say next – pedal back, continue with the provocation, or do something else that they will not expect.

TED.com Jane McGonigal Ted Talk - This Game Will Give You 10 Years of Life

“You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk.”

That’s how Jane McGonigal opens one of her TED talks . Shocking and intriguing, right?

b. Ask a rhetorical, thought-provoking question

Seasoned presenters know that one good practice is to ask a question at the beginning of a presentation to increase audience engagement. Rhetorical questions have a great persuasive effect – instead of answering aloud, your audience will silently start musing over it during your presentation. They aroused curiosity and motivated the audience to remain attentive, as they did want to learn your answer to this question.

To reinforce your message throughout the presentation, you can further use the Rhetorical Triangle Concept – a rhetorical approach to building a persuasive argument based on Aristotle’s teachings.

c. Use a bold number, factor stat

A clean slide with some mind-boggling stat makes an undeniably strong impact. Here are a few opening statement examples you can use along with your slide:

Shock them: “We are effectively wasting over $1.2 billion per year on producing clothes no one will ever purchase”
Create empathy: “Are you among the 20% of people with undiagnosed ADHD?”
Call to arms: “58% of marketing budgets are wasted due to poor landing page design. Let’s change this!”
Spark curiosity: “Did you know that companies who invested in speech recognition have seen a 13% increase in ROI within just 3 years?”

3. Begin with a Captivating Visual

Compelling visuals are the ABC of presentation design – use them strategically to make an interesting statement at the beginning and throughout your presentation. Your first presentation slide can be text-free. Communicate your idea with a visual instead – a photo, a chart, an infographic, or another graphics asset.

Visuals are a powerful medium for communication as our brain needs just 13 milliseconds to render what our eyes see, whereas text comprehension requires more cognitive effort.

Relevant images add additional aesthetic appeal to your deck, bolster the audience’s imagination, and make your key message instantly more memorable.

Here’s an intro slide example. You want to make a strong presentation introduction to global pollution. Use the following slide to reinforce the statement you share:

Our Iceberg Is Melting Concept with Penguins in an Iceberg

“Seven of nine snow samples taken on land in Antarctica found chemicals known as PFAs, which are used in industrial products and can harm wildlife”

Source: Reuters

4. Ask a “What if…” Question

The “what if” combo carries massive power. It gives your audience a sense of what will happen if they choose to listen to you and follow your advice. Here are a few presentations with starting sentences + slides to illustrate this option:

What if example with an Opening Slide for Presentation

Alternatively, you can work your way to this point using different questions:

Ask the audience about their “Why.” Why are they attending this event, or why do they find this topic relevant?
Use “How” as your question hook if you plan to introduce a potential solution to a problem.
If your presentation has a persuasion factor associated, use “When” as a question to trigger the interest of the audience on, for example, when they are planning to take action regarding the topic being presented (if we talk about an inspirational presentation).

What if technique analysis for a Financial topic

5. Use the Word “Imagine”

“Imagine,” “Picture This,” and “Think of” are better word choices for when you plan to begin your presentation with a quick story.

Our brain loves interacting with stories. In fact, a captivating story makes us more collaborative. Scientists have discovered that stories with tension during narrative make us:

Pay more attention,
Share emotions with the characters and even mimic the feelings and behaviors of those characters afterward.

That’s why good action movies often feel empowering and make us want to change the world too. By incorporating a good, persuasive story with a relatable hero, you can also create that “bond” with your audience and make them more perceptive to your pitch – donate money to support the cause; explore the solution you are offering, and so on.

6. Leverage The Curiosity Gap

The curiosity gap is another psychological trick frequently used by marketers to solicit more clicks, reads, and other interactions from the audience. In essence, it’s the trick you see behind all those clickbait, Buzzfeed-style headlines:

Curiosity Gap example clickbait Buzzfeed

Not everyone is a fan of such titles. But the truth is – they do the trick and instantly capture attention. The curiosity gap sparks our desire to dig deeper into the matter. We are explicitly told that we don’t know something important, and now we crave to change that. Curiosity is an incredibly strong driving force for action – think Eve, think Pandora’s Box.

So consider incorporating these attention grabbers for your presentation speech to shock the audience. You can open with one, or strategically weave them in the middle of your presentation when you feel like your audience is getting tired and may lose their focus.

Here’s how you can use the curiosity gap during your presentation:

Start telling a story, pause in the middle, and delay the conclusion of it.
Withhold the key information (e.g., the best solution to the problem you have described) for a bit – but not for too long, as this can reduce the initial curiosity.
Introduce an idea or concept and link it with an unexpected outcome or subject – this is the best opening for a presentation tip.

7. The Power of Silence

What would you do if you attended a presentation in which the speaker remains silent for 30 seconds after the presentation starts? Just the presenter, standing in front of the audience, in absolute silence.

Most likely, your mind starts racing with thoughts, expecting something of vital importance to be disclosed. The surprise factor with this effect is for us to acknowledge things we tend to take for granted.

It is a powerful resource to introduce a product or to start an inspirational presentation if followed by a fact.

8. Facts as Weapons of Communication

In some niches, using statistics as the icebreaker is the best method to retain the audience’s interest.

Say your presentation is about climate change. Why not introduce a not-so-common fact, such as the amount of wool that can be produced out of oceanic plastic waste per month? And since you have to base your introduction on facts, research manufacturers that work with Oceanic fabrics from recycled plastic bottles .

Using facts helps to build a better narrative, and also gives leverage to your presentation as you are speaking not just from emotional elements but from actually recorded data backed up by research.

9. Fact vs. Myths

Related to our previous point, we make quite an interesting speech if we contrast a fact vs. a myth in a non-conventional way: using a myth to question a well-accepted fact, then introducing a new point of view or theory, backed on sufficient research, that proves the fact wrong. This technique, when used in niches related to academia, can significantly increase the audience’s interest, and it will highlight your presentation as innovative.

Another approach is to debunk a myth using a fact. This contrast immediately piques interest because it promises to overturn commonly held beliefs, and people naturally find it compelling when their existing knowledge is put to the test. An example of this is when a nutritionist wishes to speak about how to lose weight via diet, and debunks the myth that all carbohydrates are “bad”.

10. The Power of Music

Think about a presentation that discusses the benefits of using alternative therapies to treat anxiety, reducing the need to rely on benzodiazepines. Rather than going technical and introducing facts, the presenter can play a soothing tune and invite the audience to follow an exercise that teaches how to practice breathing meditation . Perhaps, in less than 2 minutes, the presenter can accomplish the goal of exposing the advantages of this practice with a live case study fueled by the proper ambiance (due to the music played in the beginning).

11. Physical Activity

Let’s picture ourselves in an in-company presentation about workspace wellness. For this company, the sedentary lifestyle their employees engage in is a worrying factor, so they brought a personal trainer to coach the employees on a basic flexibility routine they can practice in 5 minutes after a couple of hours of desk time.

“Before we dive in, let’s all stand up for a moment.” This simple instruction breaks the ice and creates a moment of shared experience among the attendees. You could then lead them through a brief stretching routine, saying something like, “Let’s reach up high, and stretch out those muscles that get so tight sitting at our desks all day.” With this action, you’re not just talking about workplace wellness, you’re giving them a direct, personal experience of it.

This approach has several advantages. Firstly, it infuses energy into the room and increases the oxygen flow to the brain, potentially boosting the audience’s concentration and retention. Secondly, it sets a precedent that your presentation is not going to be a standard lecture, but rather an interactive experience. This can raise the level of anticipation for what’s to come, and make the presentation a topic for future conversation between coworkers.

12. Acknowledging a Person

How many times have you heard the phrase: “Before we begin, I’d like to dedicate a few words to …” . The speaker could be referring to a mentor figure, a prominent person in the local community, or a group of people who performed charity work or obtained a prize for their hard work and dedication. Whichever is the reason behind this, acknowledgment is a powerful force to use as a method of starting a presentation. It builds a connection with the audience, it speaks about your values and who you admire, and it can transmit what the conversation is going to be about based on who the acknowledged person is.

Closing Thoughts

Now you know how to start your presentation – you have the opening lines, you have the slides to use, and you can browse even more attractive PowerPoint presentation slides and templates on our website. Also, we recommend you visit our article on how to make a PowerPoint Presentation to get familiarized with the best tactics for professional presentation design and delivery, or if you need to save time preparing your presentation, we highly recommend you check our AI Presentation Maker to pair these concepts with cutting-edge slide design powered by AI.

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12+ Opening Speech Examples for Presentations & Quick Tips

Last updated on October 17th, 2023

Opening Speech Samples for Presentations

These days, most of the audience prefers an informal approach in presentations, but at the same time, it must sound professional. When people prepare for any type of presentation, they often face this dilemma: how to start a presentation? What should be the opening speech? How much time should we take for the introduction part?

The first three minutes of your presentations are crucial to get to your audience with an engaging message and make the overall presentation effective. With the proper opening speech for your presentation, you can hook your audience, win the audience’s attention and get them audience interested in what you have to say. Check out some speech introduction examples to get familiar with this topic. Undoubtedly, if the beginning of your presentation is solid and exciting, the chances of success of your presentation increase. Opening your persuasive speech entirely depends upon your style and choice because when you are giving a presentation, you are required to be yourself and avoid putting artistic elements. So, choose something with which you are entirely comfortable.

If you are looking on how to start a speech then this article can help you to get some ideas. Here is a list of opening speech examples that you can use to prepare your presentations with a persuasive speech that convinces the audience. Find useful phrases and strategies to make your presentation a success:

1. Opening Speech with Greetings

This is the very basic, common and important step in which you need to greet your audience by wish them good morning/afternoon or evening (as per the time of session in which you are giving presentation). How to start a speech? Check out some of the examples below including a simple but effective speech introduction greeting example.

Example of Opening Greetings

Hello, everyone. I’d like, first of all, to thank the organizers of this meeting for inviting me here today.

Another example of opening Greeting speech.

Good morning, ladies and gentlemen. I am honored to have the opportunity to address such a distinguished audience.

2. Open the Speech by Giving Compliment & Show Gratitude towards your Audience

Secondly, just after wishing greeting to your audience give them compliment and choose some words which show that you are delighted to see them there.

Example:

It’s great to see you all, Thank you for coming here today.

3. Give your introduction: Introduce Yourself

How you introduce yourself during a presentation is important. There are many ways to introduce yourself. Here we will see some examples on how to introduce yourself in a presentation. First of all, give your introduction start from telling your name. You can show some casual attitude by telling your short name or nick name, and then tell the audience more about your background and what you do.

For example, a good way to start introducing yourself could be:

My name is Louis Taylor, friends call me Lee sometimes.

Then introduce yourself professionally and give quite information about what you do and why are here today. For Example:

I am a software engineer by profession and working in ABC Corp. Today, I am here to provide you some exciting information about new technology, which is going to be very beneficial for you in future.

Another example of self-introduction speech:

For those of you who don’t know me already, my name is Louis Taylor, and I’m responsible for the software department at ABC Corp.

Using a self-introduction template and slide in your presentation, you can support your speech while presenting the information about you in the projection. You can also visit self introduction speech examples to find out some examples on how to introduce yourself and download self-introduction templates for PowerPoint & Google Slides.

4. Opening with the Topic of the Speech

Next is the part where you introduce the topic of your presentation or speech. Here are some examples of good opening speech for presentations examples on a specific topic.

What I’d like to present to you today is…

Or here is a simplified example of a good introduction for presentation in which we try to get the audience’s attention over the screen where you are presenting the content of your PowerPoint or Google Slides presentation.

As you can see on the screen, our topic today is…

5. Signpost

Put all your information in front of them and then put your proposal and its related information and key point by which you can implement and utilize that idea effectively. Now let collect these points to make a summary and concise illustration. Here is an example of presentation starting speech that you can use:

“Good afternoon every one, it’s great to see you all here, thank you for coming. My name is Louis Taylor, friends call me Lee sometimes. I am a software engineer by profession and working with ABC Ltd. Today we are here to know about new software so that we can take most of it. Firstly, we will look how it work, next we will discuss where can we use it, then we will learn what are its advantages and finally we will discuss what precautions are required to kept in mind while implementing it.”

6. Creating an Emotional Connection in Your Opening Speech

An effective opening speech is not just about presenting information or stating facts; it’s about forging an emotional connection with your audience. Building this connection can make your presentation more engaging, relatable, and memorable. Here are some strategies to achieve this:

Storytelling: One of the most powerful ways to establish an emotional connection is through storytelling. Sharing a personal anecdote or a relevant story can evoke emotions and draw your audience into your presentation. Make sure your story aligns with the overall theme of your presentation and adds value to your message.

Example of speech opening:

“Good morning, everyone. When I was a little boy, I used to watch my grandfather work tirelessly on his old typewriter. The clacking of the keys was a lullaby that lulled me into dreams of creating something impactful. Today, I am here to talk about the evolution of technology and its effect on communication, from typewriters of old to the smartphones of today.”

Relatability: Find common ground with your audience. This could be based on shared experiences, values, or aspirations. Doing so helps to humanize you, making it easier for your audience to relate to your message.

“Like many of you, I too struggle with maintaining a work-life balance in this fast-paced digital world. Today, I’ll share some strategies I’ve discovered that have significantly improved my quality of life.”

Utilizing Emotions: Use emotions like humor, surprise, curiosity, or inspiration to engage your audience. Different emotions can be used depending on the tone and purpose of your presentation.

“Did you know that the average person spends two weeks of their life waiting for traffic lights to change? That certainly puts our daily commute in a new light, doesn’t it?”

Remember, authenticity is crucial in building an emotional connection. Be yourself, share your experiences, and speak from the heart. This helps to gain your audience’s trust and keeps them engaged throughout your presentation.

7. Harnessing the Power of Visual Aids in Your Opening Speech

Visual aids are a potent tool in any presentation, particularly in your opening speech. They can grab your audience’s attention with a visually appealing cover slide, support your message, and make a lasting impression. Here are some ways you can utilize visual aids in your opening speech.

Images: An image is worth a thousand words, they say, and it’s true. An impactful or relevant image can pique the curiosity of your audience and set the tone for your presentation. Ensure the image aligns with your topic and contributes to your overall message.

“As you can see on the screen, this is an image of a barren desert. It may surprise you to learn that this was once a thriving forest. Today, I’ll be talking about climate change and its irreversible effects.”

Short Videos: A short video can be a great way to engage your audience. This could be a brief clip that illustrates your topic, a short animation, or even a quick introductory video about you or your organization.

Example of a presentation opening statement:

“Before we start, let’s watch this brief video about the incredible journey of a raindrop.”

Infographics and Charts: If you are sharing statistical data or complex information, infographic slides or charts can simplify and clarify your message. They are visually engaging and can help your audience understand and remember the information.

“Take a look at this chart. It shows the exponential increase in cybercrime over the last five years, a topic that we will delve into further today.”

Slides: A well-designed slide can provide a visual structure for your opening speech. It should be clean, easy to read, and should not distract from your speech. Avoid cluttering your slides with too much text or complex graphics.

“According to the infographic on the screen, we can see the three core areas we’ll be focusing on in today’s presentation.”

Remember, the goal of using visual slides is to enhance your message, not overshadow it. They should complement your speech and provide visual interest for your audience. Always test your visual aids beforehand to ensure they work properly during your presentation.

8. Engaging Your Audience with Rhetorical Questions

A rhetorical question is a powerful tool you can use in your opening speech to provoke thought and engage your audience. By posing a question that doesn’t require an answer, you can pique your audience’s interest, make them think, and steer their focus towards your presentation’s key points. Here’s how to use rhetorical questions effectively in your opening speech:

Spark Curiosity: Use a rhetorical question to spark curiosity about your topic. This question should be thought-provoking and relevant to your presentation.

“Have you ever stopped to wonder how much of your life is influenced by social media?”

Highlight Key Issues: A rhetorical question can help highlight the key issues or problems that your presentation aims to address. This will help your audience understand the importance of your topic.

“What would happen if our natural resources were to run out tomorrow?”

Encourage Reflection: Encourage your audience to reflect on their personal experiences or beliefs. This will make your presentation more relatable and engaging.

“How many of us truly understand the value of our mental health?”

Set the Tone: You can also use a rhetorical question to set the tone of your presentation, whether it’s serious, humorous, or contemplative.

“Is there anyone here who doesn’t love pizza?”

Remember, rhetorical questions are meant to stimulate thought, not to put anyone on the spot. Make sure your questions are relevant to your topic and are appropriate for your audience. With the right questions, you can grab your audience’s attention, keep them engaged, and guide their thinking throughout your presentation.

9. Leveraging Statistical Data in Your Opening Speech

Using statistical data in your opening speech is a powerful way to capture the audience’s attention and lend credibility to your message. Surprising or impactful statistics related to your presentation’s topic can instantly make your audience sit up and take notice. Here’s how you can incorporate statistical data effectively in your opening speech:

Relevant and Interesting Data: Choose statistics that are directly relevant to your topic and are likely to pique your audience’s interest. This data should enhance your message and provide valuable context for your presentation.

“Do you know that according to the World Health Organization, depression is the leading cause of disability worldwide, affecting over 264 million people?”

Simplify Complex Data: If you’re presenting complex or dense data, make sure to simplify it for your audience. Use percentages, comparisons, or visual aids like infographics or charts to make the data easily understandable.

“Look at this chart. It represents the staggering 80% increase in cybercrime incidents over the past five years.”

Credible Sources: Always ensure your data comes from credible and reputable sources. This not only adds legitimacy to your presentation, but it also boosts your credibility as a speaker.

“According to a recent study published in the Journal of Environmental Science, air pollution contributes to 1 in 8 deaths worldwide.”

Shocking or Surprising Data: If you have statistics that are surprising or counter-intuitive, they can be an excellent way to grab your audience’s attention and spark curiosity about your presentation.

“Can you believe that, according to the United Nations, we waste approximately 1.3 billion tons of food every year, while one in nine people worldwide go hungry?”

Using statistical data in your opening speech can help to highlight the significance of your topic, draw your audience in, and lay a solid foundation for the rest of your presentation. Remember to present your data in a clear, accessible way, and always cite your sources to maintain credibility.

10. Creating a Powerful Hook with Anecdotes and Quotations

Anecdotes and quotations can be a powerful tool in your opening speech, serving as hooks that draw your audience into your presentation. They can provide a human element to your topic, connect with your audience on an emotional level, and add depth to your message. Here’s how you can effectively incorporate anecdotes and quotations in your opening speech:

Relevant Anecdotes: Sharing a relevant anecdote, whether personal or related to your topic, can make your presentation more relatable and engaging. Your anecdote should be brief, interesting, and serve to illustrate a point related to your topic.

“When I was a teenager, my family’s home was destroyed by a fire. That experience ignited in me a passion for safety measures and awareness, which brings us to today’s topic: fire safety in residential areas.”

Inspiring Quotations: A well-chosen quote can add depth and perspective to your topic. It can inspire, provoke thought, or set the tone for your presentation. Presenting it with a visually appealing quote slide increases the chances to make a lasting impression. Make sure the quote is relevant to your topic and from a credible source.

“Albert Einstein once said, ‘The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.’ This leads us into our discussion today on the importance of mindset in personal development.”

Humorous Anecdotes or Quotations: Depending on the formality of the setting and the topic of your presentation, a funny anecdote or quote can help to relax the audience, making them more receptive to your message.

“Mark Twain once said, ‘I didn’t have time to write a short letter, so I wrote a long one instead.’ As a fellow writer, I can relate to this sentiment, which brings us to our topic today: the art of concise writing.”

Remember, your anecdote or quote should serve to enhance your message, not distract from it. It should be interesting, relevant, and appropriately timed. With the right anecdote or quote, you can create a powerful hook that engages your audience from the outset.

11. Integrating Storytelling in your Opening Speech

Storytelling is a compelling method to make your opening speech memorable and engaging. A well-told story can create a strong emotional connection with your audience, making your presentation more impactful. Here’s how to effectively weave storytelling into your opening speech:

Choosing the Right Story: The story you tell should be relevant to your topic and capable of illustrating the point you’re trying to make. It could be a personal experience, a case study, or a historical event.

“Years ago, I worked on a project that, at the outset, seemed destined for success. But due to a lack of clear communication within the team, the project failed. Today, we will be discussing the importance of effective communication within teams.”

Creating Suspense: Build suspense in your story to hold your audience’s attention. You can do this by posing a problem or a conflict at the beginning of your story, which gets resolved by the end of your presentation.

“One day, as I was walking through a remote village in Africa, I came across a scene that profoundly changed my perspective. But before I reveal what it was, let’s discuss the issue of clean drinking water in underdeveloped countries.”

Showing, Not Telling: Make your story more vivid and engaging by showing, not telling. Use descriptive language and paint a picture with your words to make your audience feel like they’re part of the story.

“As the sun rose over the bustling city of Tokyo, I found myself in a small sushi shop tucked away in a quiet alley, experiencing what would become a pivotal moment in my culinary journey.”

Relatable Characters: If your story involves characters, make them relatable. Your audience should be able to see themselves in your characters, or at least understand their motivations and challenges.

“Meet Sarah, a single mother of two, working two jobs just to make ends meet. Her struggle is the reason we’re here today, to discuss the issue of minimum wage in our country.”

Storytelling is a powerful tool that can bring your presentation to life. A well-told story can captivate your audience, making your message more memorable and impactful. Be sure to select a story that aligns with your overall message and is appropriate for your audience.

12. Incorporating Interactive Elements in Your Opening Speech

Involving your audience from the get-go can make your presentation more engaging and memorable. By integrating interactive elements into your opening speech, you can foster a sense of participation and connection among your listeners. Here’s how you can do it:

Audience Polling: Modern presentation software often includes real-time polling features. You can ask your audience a question related to your topic and display the results instantly.

“To start, I’d like to ask you all a question. (Show poll on screen) How many of you think that Artificial Intelligence will significantly change our lives in the next ten years?”

Questions for Thought: Pose a thought-provoking question to your audience at the beginning of your speech. It can stimulate curiosity and get your listeners thinking about your topic.

“Before we delve into today’s topic, I want you to ponder this: what would you do if you had only 24 hours left to live? Keep that in mind as we discuss the importance of time management.”

Physical Engagement: Depending on the formality and size of your audience, you can incorporate physical engagement. This can range from a simple show of hands to engaging activities.

“By a show of hands, how many of you have ever felt overwhelmed by the amount of information available on the internet? That’s what we’ll be discussing today: information overload in the digital age.”

Interactive Quizzes: Quizzes can be a fun and interactive way to engage your audience and test their knowledge on your topic. It can also serve as a hook to introduce your topic. You can use a free Quiz PowerPoint template to ease the job of creating a quiz for your presentation.

“I have a quick quiz for you all (show quiz on screen). Let’s see who can guess the most common fear among adults. The answer will lead us into our topic of discussion today: overcoming fear.”

Remember, the goal of incorporating interactive elements is to engage your audience, so it should be relevant and add value to your presentation. Tailor your interactive elements to suit the needs and preferences of your audience, and you’ll have a winning opening speech.

What are the Objectives of Preparing a Good Introduction and Opening Speech?

As we mentioned earlier, the first minutes of your presentation are crucial to hook the audience and let them pay attention to the message you want to convey. This will depend on the type of presentation (if it is persuasive presentation, informative presentation or a presentation for entertaining the audience), but in general terms, when presenting we need to:

Capture the audience’s attention
Present information, opinions, ideas to the audience.
Present important details about a specific topic.
Sell an idea.
Make the information memorable so it can persist over the time.
Get your audience to take action, a Call to Action. E.g. purchase a product, enroll to something, fundraise, etc.

Real-Life Examples of Effective Opening Speeches

Barack Obama started his speech in the White House Correspondents’ Dinner saying: “You can’t say it, but you know it’s true.”

In same cases, humour can be a great companion for your speech. If you can use humour in a positive way, then getting a laugh in the first seconds of a presentation can get your audience hooked. It is a great way to open your speech.

Final Thoughts

Try to make habit of starting your presentation this way, it will sound great. You may come across several more opening speech examples for presentation but, once you implement this you yourself will realize that this is the best one. Alternatively you can learn more on quotes for presentations & speech topics to use during your presentation in PowerPoint, learn how to close your presentation , or find other relevant speech introduction greeting examples.

49 comments on “ 12+ Opening Speech Examples for Presentations & Quick Tips ”

thank you very much

Hi Kavishki, we hope the article was useful for you. Will be great to learn more about how you have used the speech examples. If you need more speech ideas, I’d recommend you free Persuasive Speech topics .

hi,good morning all of you.i’m shadi.now i’m going to do a panel discussion.we want some informations from you we believe all will support us.

Hi Kavishki, good morning. Can please provide more information about the Panel Discussion needs and if it involves a PowerPoint presentation? We’d be happy to be of help!

This was very useful to me! But i need more speech ideas!

Being a content person myself,i’ve gotta be honest.Now this was assisting,you bet…great stuffow.

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plesae i would like u my pleasure to help me with some opening celebration word,s specially greeting to the audience

It would be appreciable if you share more speech about this.thank you.

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Hi, I’m Gayathiri. I would like to thank you for giving such a helpful tips. I will defenitely use this tips in my speech/presentation.So, I hope my friends also use this tips for their presentation.

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Thank you for the information about the introduction during pesentation.Truely,i really need to study lot about how to start my presentation so that the audience are interesting to hear what i want to talk about and do not feel bored.

it’s is very usefull article that can use as our revision in upcoming for the next presentation.Thank you..

Thank you miss because of this article, it can help me on my next presentation.

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this article has many tips for prepare to our presentation.thank you for sharing this article.

Thanks for the useful information. Can I ask how can I improve my self-confidence so as not to be embarrassed when presenting? Any idea? Thank you.

thank you..i’ll try to use those information for my presentation so i’ll be the best presenter in my class

this information very nice and useful to me.i get many new thing and tips after i read this article.this information can help me to make a good and better presentation later.thank you for useful information and meaningful for me

first of all, thank you for the help. there are a lot of great idea for me to use for my next presentation

Hi please i would like you to help me write an introduction for a speech about myself to my teacher

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Thank you so so much I will tell this at the UNIVERSITY presentation

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How to Start a Speech: 7 Tips and Examples for a Captivating Opening

By Status.net Editorial Team on December 12, 2023 — 10 minutes to read

1. Choosing the Right Opening Line

Finding the perfect opening line for your speech is important in grabbing your audience’s attention. A strong opening line sets the stage for the points you want to make and helps you establish a connection with your listeners.

1. Start with a question

Engage your audience from the very beginning by asking them a thought-provoking question related to your topic. This approach encourages them to think, and it can create a sense of anticipation about what’s coming next.

“Have you ever wondered how much time we spend on our phones every day?”

2. Share a personal story

A relatable personal story can create an emotional connection with your audience. Make sure your story is short, relevant to your speech, and ends with a clear point.

“When I was a child, my grandmother used to tell me that every kind deed we do plants a seed of goodness in the world. It was this philosophy that inspired me to start volunteering.”

3. Use a quote or a statistic

Incorporate a powerful quote or an intriguing statistic at the outset of your speech to engage your audience and provide context for your topic.

“As the great Maya Angelou once said, ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.'”

4. Make them laugh

Injecting a little humor into your opening line puts everyone at ease and makes your speech more memorable. Just make sure your joke is relevant and doesn’t offend your audience.

“They say an apple a day keeps the doctor away, but if the doctor is cute, forget the fruit!”

5. Paint a mental picture

Draw your audience in by describing a vivid scene or painting an illustration in their minds. This creates an immersive experience that makes it easier for your audience to follow your speech.

“Picture this: you’re walking down the beach, and you look out on the horizon. The sun is setting, and the sky is a breathtaking canvas of reds, oranges, and pinks.”

2. Using a Personal Story

Sharing a personal story can be a highly effective way to engage your audience from the very beginning of your speech. When you open your talk with a powerful, relatable story, it helps create an emotional connection with your listeners, making them more invested in what you have to say.

Think about an experience from your life that is relevant to the topic of your speech. Your story doesn’t have to be grand or dramatic, but it should be clear and vivid. Include enough detail to paint a picture in your audience’s minds, but keep it concise and on point.

The key to successfully using a personal story is to make it relatable. Choose a situation that your audience can empathize with or easily understand. For example, if you’re giving a speech about overcoming adversity, you could talk about a time where you faced a seemingly insurmountable challenge and overcame it.

Make sure to connect your story to the main point or theme of your speech. After sharing your experience, explain how it relates to the topic at hand, and let your audience see the relevance to their own lives. This will make your speech more impactful and show your listeners why your personal story holds meaning.

3. Making a Shocking Statement

Starting your speech with a shocking statement can instantly grab your audience’s attention. This technique works especially well when your speech topic relates to a hot-button issue or a controversial subject. Just make sure that the statement is relevant and true, as false claims may damage your credibility.

For example, “Believe it or not, 90% of startups fail during their first five years in the market.” This statement might surprise your listeners and make them more receptive to your ideas on how to avoid pitfalls and foster a successful business.

So next time you’re crafting a speech, consider opening with a powerful shocking statement. It could be just the thing to get your audience sitting up and paying full attention. (Try to keep your shocking statement relevant to your speech topic and factual to enhance your credibility.)

4. Using Humor

Humor can be an excellent way to break the ice and grab your audience’s attention. Opening your speech with a funny story or a joke can make a memorable first impression. Just be sure to keep it relevant to your topic and audience.

A good joke can set a light-hearted tone, lead into the importance of effective time management, and get your audience engaged from the start.

When using humor in your speech, here are a few tips to keep in mind:

Be relatable: Choose a story or joke that your audience can easily relate to. It will be more engaging and connect your listeners to your message.
Keep it appropriate: Make sure the humor fits the occasion and audience. Stay away from controversial topics and avoid offending any particular group.
Practice your delivery: Timing and delivery are essential when telling a joke. Practice saying it out loud and adjust your pacing and tone of voice to ensure your audience gets the joke.
Go with the flow: If your joke flops or doesn’t get the reaction you were hoping for, don’t panic or apologize. Simply move on to the next part of your speech smoothly, and don’t let it shake your confidence.
Don’t overdo it: While humor can be useful in capturing your audience’s attention, remember that you’re not a stand-up comedian. Use it sparingly and focus on getting your message across clearly and effectively.

5. Incorporating a Quote

When you want to start your speech with a powerful quote, ensure that the quote is relevant to your topic. Choose a quote from a credible source, such as a famous historical figure, a well-known author, or a respected expert in your field. This will not only grab your audience’s attention but also establish your speech’s credibility.

For example, if you’re giving a speech about resilience, you might use this quote by Nelson Mandela: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

Once you’ve found the perfect quote, integrate it smoothly into your speech’s introduction. You can briefly introduce the source of the quote, providing context for why their words are significant. For example:

Nelson Mandela, an inspirational leader known for his perseverance, once said: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

When you’re incorporating a quote in your speech, practice your delivery to ensure it has the intended impact. Focus on your tone, pace, and pronunciation. By doing so, you can convey the quote’s meaning effectively and connect with your audience emotionally.

Connect the quote to your main points by briefly explaining how it relates to the subject matter of your speech. By creating a natural transition from the quote to your topic, you can maintain your audience’s interest and set the stage for a compelling speech.

In our resilience example, this could look like:

“This quote by Mandela beautifully illustrates the power of resilience. Today, I want to share with you some stories of remarkable individuals who, like Mandela, overcame obstacles and rose every time they fell. Through their experiences, we might learn how to cultivate our own resilience and make the most of life’s challenges.”

6. Starting with a Question

Opening your speech with a question can be a great way to engage your audience from the start. This strategy encourages your listeners to think and become active participants in your presentation. Your opening question should be related to your core message, sparking their curiosity, and setting the stage for the following content. Here are a few examples:

For a motivational speech : “Have you ever wondered what you would do if you couldn’t fail?”
For a business presentation : “What’s the biggest challenge your team faces daily, and how can we overcome it?”
For an educational talk : “How does the way we use technology today impact the future of our society?”

When choosing the right starting question, consider your audience. You want to ask something that is relevant to their experiences and interests. The question should be interesting enough to draw their attention and resonate with their emotions. For instance, if you’re presenting to a group of entrepreneurs, gear your question towards entrepreneurship, and so on.

To boost your question’s impact, consider using rhetorical questions. These don’t require a verbal response, but get your audience thinking about their experiences or opinions. Here’s an example:

For an environmental speech : “What kind of world do we want to leave for our children?”

After posing your question, take a moment to let it sink in, and gauge the audience’s reaction. You can also use a brief pause to give the listeners time to think about their answers before moving on with your speech.

7. Acknowledging the Occasion

When starting a speech, you can acknowledge the occasion that brought everyone together. This helps create a connection with your audience and sets the stage for the rest of your speech. Make sure to mention the event name, its purpose, and any relevant individuals or groups you would like to thank for organizing it. For example:

“Hello everyone, and welcome to the 10th annual Charity Gala Dinner. I’m truly grateful to the fundraising committee for inviting me to speak tonight.”

After addressing the event itself, include a brief personal touch to show your connection with the topic or the audience. This helps the audience relate to you and gain interest in what you have to say. Here’s an example:

“As a long-time supporter of this cause, I am honored to share my thoughts on how we can continue making a difference in our community.”

Next, give a brief overview of your speech so the audience knows what to expect. This sets the context and helps them follow your points. You could say something like:

“Tonight, I’ll be sharing my experiences volunteering at the local food bank and discussing the impact of your generous donations.”

Frequently Asked Questions

What are some effective opening lines for speeches.

A powerful opening line will grab your audience’s attention and set the stage for the rest of your speech. Some effective opening lines include:

Start with a bold statement: “The world needs your creativity now more than ever.”
Share a surprising fact: “Did you know that the average person spends (…) years of their life at work?”
Pose a thought-provoking question: “What would you attempt to do if you knew you could not fail?”
Tell a short, engaging story: “When I was 10 years old, I discovered my passion for baking in my grandmother’s kitchen.”

Can you provide examples of engaging introductions for speeches?

Use humor: “As a kid, I believed that 7 pm bedtime was a form of torture. Now, as an adult, I find myself dreaming of 7 pm bedtime.”
Share a personal experience: “On a trip to Italy, I found myself lost in the winding streets of a small village. It was there, amidst my confusion, that I stumbled upon the best gelato I’d ever tasted.”
Use an analogy: “Starting a new business is like taking a journey into the unknown. There will be challenges to overcome, and you’ll need resilience, determination, and a strong compass.”

Which speech styles can make a powerful impact on the audience?

Different speech styles will resonate with different audiences. Some styles to consider include:

Inspirational: Motivate your audience to take action or overcome challenges.
Storytelling: Share personal experiences or anecdotes to illustrate your points and keep listeners engaged.
Educational: Provide useful information and insights to help your audience learn or grow.
Persuasive: Present a compelling argument to convince your audience to adopt a particular perspective or take specific action.

How do successful speakers establish a connection with their listeners?

Establishing a connection with your listeners is key to delivering an impactful speech. Some ways to connect with your audience include:

Show empathy: Demonstrating understanding and concern for your audience’s feelings and experiences will generate a sense of trust and connection.
Be relatable: Share personal stories or examples that allow your audience to see themselves in your experiences, thus making your speech more relatable.
Keep it genuine: Avoid overrehearsing or coming across as scripted. Instead, strive for authenticity and flexibility in your delivery.
Encourage participation: Engaging your audience through questions, activities, or conversation can help build rapport and make them feel more involved.

What are some techniques for maintaining a friendly and professional tone in speeches?

To maintain a friendly and professional tone in your speeches, consider these tips:

Balance humor and seriousness: Use humor to lighten the mood and engage your audience, but make sure to also cover the serious points in your speech.
Speak naturally: Use your everyday vocabulary and avoid jargon or overly formal language when possible.
Show respect: Acknowledge differing opinions and experiences, and treat your audience with courtesy and fairness.
Provide useful information: Offer valuable insights and solutions to your audience’s concerns, ensuring they leave your speech feeling more informed and empowered.
Emotional Intelligence (EQ) in Leadership [Examples, Tips]
Effective Nonverbal Communication in the Workplace (Examples)
Empathy: Definition, Types, and Tips for Effective Practice
How to Improve Key Communication Skills
Examples of Empathy (and 38 Empathy Statements)
What is Self Compassion? (Exercises, Methods, Examples)

How to Start a Presentation [+ Examples]

Published: September 13, 2023

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly.

how to start a presentation where a person holds mic

In this post, you'll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation.

Table of Contents

Why Your Presentation Opening Matters

How to start a presentation, opening slide examples, best practices for starting a presentation.

The opening of your presentation sets the tone for your entire session.

Within the first few minutes, most of your audience will decide whether they find your expertise, experience, and topic compelling enough to warrant their attention.

Think of it this way: Your opening is a preview of your presentation like a trailer is a preview of a movie. If the five-minute trailer isn’t engaging or impactful, why should the audience bother sitting through the half-hour movie?

Your opening shapes the expectations of your audience and entices them to stay engaged throughout the session.

And although you’ll still need to work to maintain their attention, getting it right from the start will spare you the challenge of re-engaging a disinterested audience right from the beginning of your presentation.

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

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How To Start a Presentation: 15 Ways to Set the Stage

By Krystle Wong , Jul 25, 2023

The opening moments of your presentation hold immense power – it’s your opportunity to make a lasting impression and captivate your audience.

A strong presentation start acts as a beacon, cutting through the noise and instantly capturing the attention of your listeners. With so much content vying for their focus, a captivating opening ensures that your message stands out and resonates with your audience.

Whether you’re a startup business owner pitching a brilliant idea, a seasoned presenter delivering a persuasive talk or an expert sharing your experience, the start of your presentation can make all the difference. But don’t fret — I’ve got you covered with 15 electrifying ways to kickstart your presentation.

The presentation introduction examples in this article cover everything from self-introduction to how to start a group presentation, building anticipation that leaves the audience eager to delve into the depths of your topic.

Click to jump ahead:

How to start a presentation introduction

15 ways to start a presentation and captivate your audience, common mistakes to avoid in the opening of a presentation, faqs on how to start a presentation, captivate the audience from the get-go.

Presentations can be scary, I know. But even if stage fright hits, you can always fall back on a simple strategy.

Just take a deep breath, introduce yourself and briefly explain the topic of your presentation.

To grab attention at the start, try this opening line: Hello everyone. I am so glad you could join me today. I’m very excited about today’s topic. I’m [Your Name] and I’ll be talking about [Presentation Topic]. Raise your hand if you’ve ever felt overwhelmed by [Challenge related to your topic]. Many of us might have faced challenges with [Challenge related to your topic]. Today, we’ll explore some strategies that’ll help us [Solution that you’re presenting].

Regardless of your mode of presentation , crafting an engaging introduction sets the stage for a memorable presentation.

Let’s dive into some key tips for how to start a presentation speech to help you nail the art of starting with a bang:

Understand your audience

The key to an engaging introduction is to know your audience inside out and give your audience what they want. Tailor your opening to resonate with their specific interests, needs and expectations. Consider what will captivate them and how you can make your presentation relevant to their lives or work.

Use a compelling hook

Grab the audience’s attention from the get-go with a compelling hook. Whether it’s a thought-provoking question, a surprising fact or a gripping story, a powerful opening will immediately pique their curiosity and keep them invested in what you have to say.

State your purpose

Be crystal clear about your subject matter and the purpose of your presentation. In just a few sentences, communicate the main objectives and the value your audience will gain from listening to you. Let them know upfront what to expect and they’ll be more likely to stay engaged throughout.

Introduce yourself and your team

Give a self introduction about who you are such as your job title to establish credibility and rapport with the audience.

Some creative ways to introduce yourself in a presentation would be by sharing a brief and engaging personal story that connects to your topic or the theme of your presentation. This approach instantly makes you relatable and captures the audience’s attention.

Now, let’s talk about — how to introduce team members in a presentation. Before introducing each team member, briefly explain their role or contribution to the project or presentation. This gives the audience an understanding of their relevance and expertise.

Group presentations are also a breeze with the help of Venngage. Our in-editor collaboration tools allow you to edit presentations side by side in real-time. That way, you can seamlessly hare your design with the team for input and make sure everyone is on track.

Maintain enthusiasm

Enthusiasm is contagious! Keep the energy levels up throughout your introduction, conveying a positive and upbeat tone. A vibrant and welcoming atmosphere sets the stage for an exciting presentation and keeps the audience eager to hear more.

Before you think about how to present a topic, think about how to design impactful slides that can leave a lasting impression on the audience. Here are 120+ presentation ideas , design tips, and examples to help you create an awesome slide deck for your next presentation.

Captivating your audience from the get-go is the key to a successful presentation. Whether you’re a seasoned speaker or a novice taking the stage for the first time, the opening of your presentation sets the tone for the entire talk.

So, let’s get ready to dive into the 15 most creative ways to start a presentation. I promise you these presentation introduction ideas will captivate your audience, leaving them hanging on your every word.

Grab-attention immediately

Ask a thought-provoking question.

Get the audience’s wheels turning by throwing them a thought-provoking question right out of the gate. Make them ponder, wonder and engage their critical thinking muscles from the very start.

Share a surprising statistic or fact

Brace yourself for some wide eyes and dropped jaws! Open your presentation with a jaw-dropping statistic or a mind-blowing fact that’s directly related to your topic. Nothing captures attention like a good ol’ dose of shock and awe.

State a bold statement or challenge

Ready to shake things up? Kick off with a bold and daring statement that sets the stage for your presentation’s epic journey. Boldness has a way of making ears perk up and eyes widen in anticipation!

Engage with a poll or interactive activity

Turn the audience from passive listeners to active participants by kicking off with a fun poll or interactive activity. Get them on their feet, or rather — their fingertips, right from the start!

Venngage’s user-friendly drag-and-drop editor allows you to easily transform your slides into an interactive presentation . Create clickable buttons or navigation elements within your presentation to guide your audience to different sections or external resources.

Enhance engagement by incorporating videos or audio clips directly into your presentation. Venngage supports video and audio embedding, which can add depth to your content.

Begin with an opening phrase that captures attention

Use opening phrases that can help you create a strong connection with your audience and make them eager to hear more about what you have to say. Remember to be confident, enthusiastic and authentic in your delivery to maximize the impact of your presentation.

Here are some effective presentation starting words and phrases that can help you grab your audience’s attention and set the stage for a captivating presentation:

“Imagine…”
“Picture this…”
“Did you know that…”
“Have you ever wondered…”
“In this presentation, we’ll explore…”
“Let’s dive right in and discover…”
“I’m excited to share with you…”
“I have a confession to make…”
“I want to start by telling you a story…”
“Before we begin, let’s consider…”
“Have you ever faced the challenge of…”
“We all know that…”
“This is a topic close to my heart because…”
“Over the next [minutes/hours], we’ll cover…”
“I invite you to journey with me through…”

Build connection and credibility

Begin with a personal connection .

Share a real-life experience or a special connection to the topic at hand. This simple act of opening up creates an instant bond with the audience, turning them into your biggest cheerleaders.

Having the team share their personal experiences is also a good group presentation introduction approach. Team members can share their own stories that are related to the topic to create an emotional connection with your audience.

Tell a relevant story

Start your presentation with a riveting story that hooks your audience and relates to your main message. Stories have a magical way of captivating hearts and minds. Organize your slides in a clear and sequential manner and use visuals that complement your narrative and evoke emotions to engage the audience.

With Venngage, you have access to a vast library of high-quality and captivating stock photography, offering thousands of options to enrich your presentations. The best part? It’s entirely free! Elevate your visual storytelling with stunning images that complement your content, captivate your audience and add a professional touch to your presentation.

Use a powerful quote

Sometimes, all you need is some wise words to work wonders. Begin with a powerful quote from a legendary figure that perfectly fits your presentation’s theme — a dose of inspiration sets the stage for an epic journey.

Build anticipation

Provide a brief outline.

Here’s a good introduction for presentation example if you’re giving a speech at a conference. For longer presentations or conferences with multiple speakers especially, providing an outline helps the audience stay focused on the key takeaways. That way, you can better manage your time and ensure that you cover all the key points without rushing or running out of time.

Pose a problem and offer a solution

A great idea on how to start a business presentation is to start by presenting a problem and offering a well-thought-out solution. By addressing their pain points and showcasing your solution, you’ll capture their interest and set the stage for a compelling and successful presentation.

Back up your solution with data, research, or case studies that demonstrate its effectiveness. This can also be a good reporting introduction example that adds credibility to your proposal.

Preparing a pitch deck can be a daunting task but fret not. This guide on the 30+ best pitch deck tips and examples has everything you need to bring on new business partners and win new client contracts. Alternatively, you can also get started by customizing one of our professional pitch deck templates for free.

Incite curiosity in the audience

Utilize visuals or props.

Capture your audience’s gaze by whipping out captivating visuals or props that add an exciting touch to your subject. A well-placed prop or a stunning visual can make your presentation pop like a fireworks show!

That said, you maybe wondering — how can I make my presentation more attractive. A well-designed presentation background instantly captures the audience’s attention and creates a positive first impression. Here are 15 presentation background examples to keep the audience awake to help you get inspired.

Use humor or wit

Sprinkle some humor and wit to spice things up. Cracking a clever joke or throwing in a witty remark can break the ice and create a positively charged atmosphere. If you’re cracking your head on how to start a group presentation, humor is a great way to start a presentation speech.

Get your team members involved in the fun to create a collaborative and enjoyable experience for everyone. Laughter is the perfect way to break the ice and set a positive tone for your presentation!

Invoke emotion

Get those heartstrings tugging! Start with a heartfelt story or example that stirs up emotions and connects with your audience on a personal level. Emotion is the secret sauce to a memorable presentation.

Aside from getting creative with your introduction, a well-crafted and creative presentation can boost your confidence as a presenter. Browse our catalog of creative presentation templates and get started right away!

Use a dramatic pause

A great group presentation example is to start with a powerful moment of silence, like a magician about to reveal their greatest trick. After introducing your team, allow a brief moment of silence. Hold the pause for a few seconds, making it feel deliberate and purposeful. This builds anticipation and curiosity among the audience.

Pique their interest

Share a fun fact or anecdote.

Time for a little fun and games! Kick-off with a lighthearted or fascinating fact that’ll make the audience go, “Wow, really? Tell me more!” A sprinkle of amusement sets the stage for an entertaining ride.

While an introduction for a presentation sets the tone for your speech, a good slide complements your spoken words, helping the audience better understand and remember your message. Check out these 12 best presentation software for 2023 that can aid your next presentation.

The opening moments of a presentation can make or break your entire talk. It’s your chance to grab your audience’s attention, set the tone, and lay the foundation for a successful presentation. However, there are some common pitfalls that speakers often fall into when starting their presentations.

Starting with Apologies

It might be tempting to start with a preemptive apology, especially if you’re feeling nervous or unsure about your presentation. However, beginning with unnecessary apologies or self-deprecating remarks sets a negative tone right from the start. Instead of exuding confidence and credibility, you’re unintentionally undermining yourself and your message.

Reading from Slides

One of the most common blunders in the opening of a PowerPoint presentation is reading directly from your slides or script. While it’s crucial to have a well-structured outline, reciting word-for-word can lead to disengagement and boredom among your audience. Maintain eye contact and connect with your listeners as you speak. Your slides should complement your words, not replace them.

Overwhelming with Information

In the excitement to impress, some presenters bombard their audience with too much information right at the beginning.

Instead of overloading the audience with a sea of data, statistics or technical details that can quickly lead to confusion and disinterest, visualize your data with the help of Venngage. Choose an infographic template that best suits the type of data you want to visualize. Venngage offers a variety of pre-designed templates for charts, graphs, infographics and more.

Ignoring the Audience

It’s easy to get caught up in the content and forget about the people in front of you. Don’t overlook the importance of acknowledging the audience and building a connection with them. Greet them warmly, make eye contact and maintain body language to show genuine interest in their presence. Engage the audience early on by asking a show of hands question or encourage audience participation.

Lack of Clarity

Your audience should know exactly what to expect from your presentation. Starting with a vague or unclear opening leaves them guessing about the purpose and direction of your talk. Clearly communicate the topic and objectives of your presentation right from the beginning. This sets the stage for a focused and coherent message that resonates with your audience.

Simplicity makes it easier for the audience to understand and retain the information presented. Check out our gallery of simple presentation templates to keep your opening concise and relevant.

Skipping the Hook

The opening of your presentation is the perfect opportunity to hook your audience’s attention and keep them engaged. However, some presenters overlook this crucial aspect and dive straight into the content without any intrigue. Craft an attention-grabbing hook that sparks curiosity, poses a thought-provoking question or shares an interesting fact. A compelling opening is like the key that unlocks your audience’s receptivity to the rest of your presentation.

Now that you’ve got the gist of how to introduce a presentation, further brush up your speech with these tips on how to make a persuasive presentation and how to improve your presentation skills to create an engaging presentation .

How can I overcome nervousness at the beginning of a presentation?

To overcome nervousness at the beginning of a presentation, take deep breaths, practice beforehand, and focus on connecting with your audience rather than worrying about yourself.

How long should the opening of a presentation be?

The opening of a presentation should typically be brief, lasting around 1 to 3 minutes, to grab the audience’s attention and set the tone for the rest of the talk.

Should I memorize my presentation’s opening lines?

While it’s helpful to know your opening lines, it’s better to understand the key points and flow naturally to maintain authenticity and flexibility during the presentation.

Should I use slides during the opening of my presentation?

Using slides sparingly during the opening can enhance the message, but avoid overwhelming the audience with too much information early on.

How do I transition smoothly from the opening to the main content of my presentation?

Transition smoothly from the opening to the main content by providing a clear and concise outline of what’s to come, signaling the shift and maintaining a logical flow between topics.

Just as a captivating opening draws your audience in, creating a well-crafted presentation closing has the power to leave a lasting impression. Wrap up in style with these 10 ways to end a presentation .

Presenting virtually? Check out these tips on how to ace your next online presentation .

Captivating your audience from the very beginning is crucial for a successful presentation. The first few moments of your talk can set the tone and determine whether your audience remains engaged throughout or loses interest.

Start with a compelling opening that grabs their attention. You can use a thought-provoking question, a surprising statistic or a powerful quote to pique their curiosity. Alternatively, storytelling can be a potent tool to draw them into your narrative. It’s essential to establish a personal connection early on, whether by sharing a relatable experience or expressing empathy towards their needs and interests.

Lastly, be mindful of your body language and vocal delivery. A confident and engaging speaker can captivate an audience, so make eye contact, use appropriate gestures and vary your tone to convey passion and sincerity.

In conclusion, captivating your audience from the very beginning requires thoughtful preparation, engaging content and a confident delivery. With Venngage’s customizable templates, you can adapt your presentation to suit the preferences and interests of your specific audience, ensuring maximum engagement. Go on and get started today!

22 Ways to Open a Presentation

Getting your first presentation slide right can be a tricky task. It sets the tone of your whole presentation, and can make or break you in terms of confidence.

Always alter your presentation openings, depending on your audience. Remember that what might work for you in a boardroom would likely turn a room of millennials into a bored room . But don’t worry. Our advice isn’t to start telling jokes at any available opportunity. Instead, we’ve collated the many various ways you can start a speech, to inspire you to choose a presentation slide that’s right for you, and your audience.

22. Welcome!

1. SlideCamp PowerPoint Slides Ready Made Slide Generator Presentation slide

Use a welcoming presentation slide when people have come specifically to see you present.

Don’t use this if you’re presenting in the middle of other presentations, or when the audience have already seen something to do with your product or service that day.

21. Use a Physical Object

Bring an object along to your presentation that you think could be useful in your presentation, and start with explaining what it is, and why it is significant.

It could be a red ball, which you promise to toss at people who look like they’re going to fall asleep, or a product which you’re trying to sell. Either way, having an object in your opening is an unusual way of starting a presentation, and can get you some important points when presenting.

Use this if you’re presenting to a lively young audience instead of an opening presentation slide.

20. What If…

A good TED talk tactic. Use an imaginary scenario to get the audience to pay attention, and tickle their own abstract ideas about your subject.

Use this presentation slide if you have a hypothetical focus of your presentation, and you’re looking for input from the audience.

19. Show of Hands

Ask the audience their opinion on something.

Often, this can break the ice between you and the audience, and get you feeling a little more comfortable before you start with your first presentation slide.

18. A Wise Man Once Said… (Or indeed woman!)

Use a famous quote as a point of reference.

This can be a good way to start a presentation if you think the audience need some context before your presentation, and can be an easy way in if you’re about to explain something complicated.

17. A Prelude.

Instead of starting off your presentation with an about me or history slide, try and tell the audience who you are, and what you’re about before you make the presentation.

One short story about what makes you a real person, and why they should listen to you speak can make a big difference in your confidence, and in the audiences’ faith in you.

16. Dramatic Pause…

SlideCamp PowerPoint Slides Ready Made Slide Generator Presentation slide

You don’t need to use a presentation slide to kick off your speech.

Instead, start your presentation with 10 seconds of silence, and a blank powerpoint slide to heighten the audience anticipation.

15. Add some Glitz

Quote a movie or a song in your first presentation slide to build rapport with your audience.

As long as it’s something that most of the audience will know, you’ll have them listening intently right from the get go!

This is especially important to consider when presenting to millenials.

14. A Number.

Open your speech with a statistical presentation slide.

A number can start your presentation right by giving your audience something tangible to understand.

If your presentation includes an interesting statistic, or you have an interesting point inside your presentation, show it off right at the start to keep your audience curious about how you arrived at that fact.

13. Make a Bold Claim

Controversial or elaborate hypotheses are often approached in presentations in an apologetic way, with a build up to the claim.

This is mostly due to nervous presenters to whom the idea of seeming silly at the start of a presentation puts them off using this as a tactic. Don’t be one of them!

12. Thank you

SlideCamp PowerPoint Slides Ready Made Slide Generator Presentation

Another effective presentation slide opener is to thank the audience for being there.

Make them feel part of the presentation, and appreciated to get the best reaction from them later in your presentation.

11. Ask a Question

Start by asking your audience a difficult question about the topic to get a feel for the room.

Don’t ask them for a show of hands, but instead just ask them to think about it.

10. State their Problem

If you’re pitching to investors, focus on their problem. Try and relate your product or service to how their lives would be improved on your first presentation slide.

If they’re not the right audience, try and relate it their son, their daughter or their mother. Make it personal.

9. Grab their Attention

Do you have a shocking piece of information you’re going to present? Maybe you have an impressive statistic, or fact which you discovered or achieved.

Lead with something bold and colorful to grab their attention from the start.

8. Make Fun of Yourself

Be humble and approachable right from your first slide if you want to make a fantastic impression.

By showing the audience that you can make fun of yourself, and that you’re honest, you will knock down a little of the fourth wall between you and the people in front of you.

7. Use Curiosity

Using curiosity as a way to grab your audience’s attention is a good way to make you feel some power if you get nervous in presentations. Try something along the lines of: “I have the most exciting job in the world. No really, I do. Everyone I meet says “Wow, how do have the energy to do such a thing every day” , as i shrug, and take the compliment. Can you guess what i do? That’s right. I’m an accountant. ”

6. Look Back

Refer to the past in your first presentation slide, and make a comparison of what humans thought the future would look like related to your presentation topic.

This can be a great way of getting the audience to feel like they already knew something about a difficult subject. It can also help to build connection between you and your audience by relating to a common belief.

5. Look Forward

Open your presentation by referring to the future, and what you hope to achieve with your research, data, or pitch.

This is an impressive first presentation slide if you are trying to convince your audience to believe in something, whether that be a product, or a cause.

4. Use a Foreign Proverb

Using an english proverb might be a bit old hat in this day and age. Unless of course you’re going with the ‘dad joke’ ideal to millenials, in which case, press on!

Instead, use a proverb from a different language. There are some real gems out there, and can impress your audience that you’ve gone to the research trouble.

3. Refer to Current Events

If, on the day you’re due to present you read about an interesting current events story, or news article which links to your presentation, use it as your opening!

Discussing a current events article will show the audience your intellect and also get them understanding you from the get go.

2. Refer to a Historical Event

If you’re presenting something really fantastic, comparing your presentation to something significant in the past can be a good way of building some hype.

Of course, if you’re building something which isn’t that revolutionary, try adapting this opening into a humorous comparison instead, and build some rapport with your audience.

1. Tell a Story

The best way to start a powerpoint presentation is to start is with a story.

A thoughtful story along with a link to your presentation will get you off on the right foot

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SpeakUp resources

Starting a presentation in english: methods and examples.

By Jake Pool

If you’re going to make it in the professional world, most likely you’ll have to give a presentation in English at some point. No reason to get nervous!

Most of the work involved lies in the introduction. You may or may not need an English presentation PPT file, your topic, audience, or time limit may vary, but a strong opening is a must no matter what! Everything that follows can build from the opening outline you present to your audience.

Let’s look at some guidelines for starting a presentation in English. If you can master this part, you’ll never have to worry about the rest!

Opening in a Presentation in English

While it’s important to have your entire presentation organized and outlined, planning and organization are especially important in the introduction. This is what will guide you through a clear and concise beginning. Let’s look at how to start a presentation with well-organized thoughts .

Introduction Outline

Introduce yourself and welcome everyone.
State the purpose of your presentation
Give a short overview of the presentation

As we say, it’s as easy as 1-2-3. (No need for a more detailed English presentation script!) Let’s examine the first step.

1. Introduce Yourself & Welcome Everyone

The self-introduction is your opportunity to make a good first impression. Be sure to open with a warm welcome and use language that is familiar and natural. Based on your audience, there are a few different expressions you can use to start your presentation.

If you’re presenting to coworkers who may already know you:

Hello, [name] here. I would like to thank you all for your time. As you may know, I [describe what you do/your job title] I look forward to discussing [topic] today.
Good morning/afternoon/evening everyone. Thank you for being here. For those who don’t know me, my name is [name], and for those who know me, hello again.

If you’re presenting to people you’ve never met:

Hello everyone, it’s nice to meet you all. My name is [name] and I am the [job/title].
Hello. Welcome to [event]. My name is [name] and I am the [job/title]. I’m glad you’re all here.

There are certainly more ways to make an introduction. However, it’s generally best to follow this format:

Start with a polite welcome and state your name.
Follow with your job title and/or the reason you’re qualified to speak on the topic being discussed.

2. State the Purpose of Your Presentation

Now that your audience knows who you are and your qualifications, you can state the purpose of your presentation. This is where you clarify to your audience what you’ll be talking about.

So, ask yourself, “ What do I want my audience to get from this presentation? ”

Do you want your audience to be informed?
Do you need something from your audience?
Do you want them to purchase a product?
Do you want them to do something for the community or your company?

With your goal in mind, you can create the next couple of lines of your presentation. Below are some examples of how to start.

Let me share with you…
I’d like to introduce you to [product or service]
Today I want to discuss…
I want to breakdown for you [topic]
Let’s discuss…
Today I will present the results of my research on [topic]
By the end of this presentation, you’ll understand [topic]
My goal is to explain…
As you know, we’ll be talking about…

When talking about the purpose of your presentation, stick to your goals. You purpose statement should be only one to three sentences. That way, you can give your audience a clear sense of purpose that sets them up for the rest of the presentation.

3. A Short Overview of the Presentation

The final step in starting your presentation is to give a short outline of what you’ll be presenting. People like a map of what to expect from a presentation.

It helps them organize their thoughts and gives a sense of order. Also, it lets the audience know why they’re listening to you. This is what you’ll use to grab their attention, and help them stay focused throughout the presentation.

Here are some examples of how you can outline your presentation:

Today, I’m going to cover… Then we’ll talk about… Lastly, I’ll close on…
We’re going to be covering some key information you need to know, including…
My aim with this presentation is to get you to… To do that we’ll be talking about…
I’ve divided my presentation into [number] sections… [List the sections]
Over the next [length of your presentation] I’m going to discuss…

That’s it! It’s as simple as 1-2-3. If you have a fear of public speaking or are not confident about presenting to a group of people, follow these three steps. It’s a simple structure that can get you off to a good start. With that in mind, there are other ways to bring your introduction to the next level too! Read on for bonus tips on how to really engage your audience, beyond the basics.

For a Strong Presentation in English, Engage your Audience

Presentations aren’t everyone’s strongest ability, and that’s OK. If you’re newer to presenting in English, the steps above are the basics to getting started. Once you’re more comfortable with presenting, though, you can go a step further with some extra tricks that can really wow your audience.

Mastering the skill of engaging an audience will take experience. Fortunately, there are many famous speakers out there you can model for capturing attention. Also, there are some common techniques that English-speakers use to gain an audience’s attention.

*How and when you use these techniques in your introduction is at your discretion, as long as you cover the 3 steps of the introduction outline that we discussed earlier.*

Do or say something shocking.

The purpose of shocking your audience is to immediately engage them. You can make a loud noise and somehow relate the noise to your presentation. Or, you can say, “ Did you know that… ” and follow with a shocking story or statistic. Either way, the objective is to create surprise to draw their attention.

Tell a story

Telling a story related to your presentation is a great way to get the audience listening to you.

You can start by saying, “ On my way to [location] the other day… ” or “ On my way here, I was reminded of… ” and then follow with a story. A good story can make your presentation memorable.

Ask your audience to take part

Sometimes a good introduction that captures attention will involve asking for help from the audience. You can ask the audience to play a quick game or solve a puzzle that’s related to your presentation. Also, you could engage the audience with a group exercise. This is a great way to get people involved in your presentation.

There are many more ways to engage the audience, so get creative and see what you can think up! Here are some resources that will help you get started.

Also, if you want to get better at public speaking (and help your English speaking too!), a great organization to know about is the Toastmasters . The organization is dedicated to helping you be a better speaker, and there are many local groups in America. They offer free lessons and events to help you master your English speaking, and also offer additional help to paying members.

The Takeaway

A presentation in English? No problem, as long as your introduction sets you up for success . Admittedly, this can be easier said than done. Native speakers and non-native speakers alike sometimes struggle with getting a good start on their English presentation. But the advice above can help you get the confidence you need to lay a good foundation for your next speech !

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How To Start a Presentation : Make A Strong First Impression

Presenting well requires preparation, and the first step is mastering the art of the opening statement. You may pique your audience’s curiosity by crafting a captivating introduction to your presentation. Your presentation’s introduction should help the audience grasp the central idea. Speaking in front of a new group is also a chance to identify yourself as a speaker.

Presenting information to others, whether a small group or a huge audience, is an everyday occurrence in the modern workplace. Sales pitches, presentations of new marketing data, and analyses of research findings are just a few examples of the kinds of presentations that various professionals may expect. Knowing the topic of your presentation, you should craft an exciting start to pique your audience’s interest right away. In this article, we’ll discuss how to Start a Presentation.

Steps To Start A Presentation

Introduction.

Presenters should know how to give an intro in a presentation since it sets the stage for the rest of their talk and gives the audience background information. If you want to make an excellent first impression, consider the following:

Start the presentation with a hook. Starting a presentation with a statement, question, or fact will pique your audience’s interest and make them want to hear more. Think about what you want to accomplish. Explain to the audience why you are giving this talk, what you intend to accomplish, and what they will learn.

Establish your authority by highlighting relevant skills, experience, or education that lend credence to your presentation. Provide a high-level summary of the main topics you intend to address. In doing so, you’ll ensure that your presentation’s structure and content make sense to the target audience.

Take the listeners in, get them involved, and get their thoughts across by asking them questions or getting their input. Your introduction needs to be short and sweet. Stay under 5 minutes if you don’t want people to tune out.

Remember that the introduction is your audience’s first interaction with you, so make it count.

Grab The Audience’s Attention

It is essential to hook the audience in the first few minutes of a presentation so that they will be interested in what you have to say. Some suggestions on how to make yourself more interesting:

Share Attention-Grabbing Information: Beginning your presentation with attention-grabbing information is one approach to grabbing your audience’s attention.
Build A Rapport With The Audience: Building rapport with the audience before diving into the slides you had prepared can be accomplished by sharing a short, meaningful tale. You have between thirty seconds and one minute to share your experience, which might be funny, idealistic, or thought-provoking. Adding a touch of sincerity to your story can also help. One way to add authenticity to your presentation is to share a personal story related to the topic. Participate in sharing that with your audience.
Ask Questions to Generate Curiosity: Invite the listeners by posing questions or requesting comments. The response to these questions can serve as a barometer for the audience’s level of interest and participation.

Keep in mind that you want to establish rapport with your listeners and pique their interest in what you say by writing an engaging beginning. Make an effort to stand out by introducing oneself uniquely and interestingly.

Let The Audience In On Your Presentation

Make it clear to your listeners why the information you deliver is crucial. You should use numbers or statistics to drive home the significance of what you’re saying. In addition, you may choose to explain how they may benefit personally or professionally from attending this presentation.

If you don’t have a compelling anecdote to give, a thought-provoking fact regarding the importance of your presentation could do the trick. If you go through this strategy, ensure your body language and voice reflect that confidence when you make your announcement.

Don’t slouch, and don’t put your hands in your pockets. Consider how you would break the news to your coworkers or peers if you presented this message to them. You want them to believe what you’re saying and find it fascinating.

The Main Body Of The Presentation

The main body of a presentation is the most critical part, where you deliver the core message and supporting evidence to your audience. Here are some tips on how to present it effectively using visual aids, useful pieces of evidence, and key points:

Use Clear and concise visual aids: Visual aids like slides, charts, graphs, and powerpoint graphics can help you present your ideas more effectively. Ensure that your visual aids are clear, easy to understand, and relevant to your message.
Provide supporting evidence: Use credible sources, data, and statistics to support your key points. With this approach, you can build trust and credibility with your audience.
Highlight key points: Identify the essential points in your presentation and emphasize them using visual aids and other techniques. Use headings, bullet points, and bold text to make key points stand out.
Use storytelling techniques: People are naturally drawn to stories, and storytelling techniques can help make your presentation more engaging and memorable.
Practice and rehearse: Make sure you have practiced your presentation thoroughly and are comfortable with the flow and pacing of the content. This will help you to present confidently and smoothly.
Interact with your audience: Ask questions and encourage feedback. This will help keep them engaged and allow you to clarify any misunderstandings or confusion.

Remember, the goal of the presentation’s main body is to communicate your message and support it with evidence effectively. Using visual aids, helpful evidence, and critical points, you can ensure that your presentation is engaging, effective, and memorable.

Compelling Conclusion

A firm conclusion can leave a lasting impression on your audience and summarize the critical points of your presentation. Here are some tips on how to conclude a presentation effectively:

Summarize key points: Briefly review the main points of your presentation to reinforce the key messages you delivered.
End with a call to action: Encourage your audience to take action, such as asking questions, providing feedback, or making a decision.
Provide a memorable closing statement: Conclude your presentation with a memorable statement that ties together your key points and leaves a lasting impression on your audience.
End on a high note: Close your presentation positively, leaving your audience feeling energized and motivated.

Remember, the conclusion is a critical part of your presentation and can help to summarize your key points and leave a lasting impression on your audience. By following these tips, you can ensure that your conclusion is compelling and memorable.

Have A Q & A Session

A Q&A (Questions and Answers) section in your presentation can be a great way to encourage audience engagement and address any questions or concerns they may have. To conduct a thriving Q&A section in your presentation, follow these tips:

Make preparations in advance: Set aside some time for the Q&A and think about the questions people might ask.
Use Properly : The Q&A section should be timed appropriately. If there are too many questions, prioritize the most important and relevant ones.
Listen actively: Make sure to listen carefully to each question and provide a clear and concise answer. If you don’t know the answer to a question, admit it and offer to follow up after the presentation.
Encourage interaction: Ask follow-up questions and allow for discussion. This helps build a sense of community and keep the audience engaged.

If you stick to these rules, the Q&A section of your article will be well-structured, fascinating, and helpful to your readers. You can check out the vast library of questions slides to use in your presentations.

Closing the Presentation

Closing your presentation can be a simple and effective way to wrap up the content you have delivered and make a lasting impression on your audience. Here’s how you can do it:

Final Thoughts or Reflections: Summarize the main points of your presentation, and give your audience a clear takeaway of what you want them to remember. If appropriate, add a personal touch and share your experiences, thoughts, or reflections on the topic.
Thank the Audience: Acknowledge the audience for their time and attention. Express gratitude for their participation and interest in your presentation. Thank you for taking the time to listen to my presentation. Your attention and engagement have been greatly appreciated.
Provide Contact Information: Give your contact information, such as your email address, phone number, or LinkedIn profile, in case the audience has any further questions or wants to get in touch with you. It’s possible to say: “Feel free to contact me at any time if you have any other inquiries or would like to continue discussing this matter. Please contact me at [put your info here].”

By following these steps, you can leave a lasting impression on your audience and build a connection with them that goes beyond the content of your presentation. You can find a collection of creative thank you slides for your presentations.

Knowing how to start with a presentation is important to grab the audience’s attention and set the tone for the rest of the presentation. By following the steps mentioned above, you can grasp how to start with your presentation confidently and engagingly, grabbing your audience’s attention and setting the stage for a successful presentation.

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How to Organize Your Introduction for a Presentation [+ FREE Presentation Checklist]

May 1, 2018 | Business Professional English , Free Resource , Public Speaking & Presentations

How to Organize Your Introduction for a Presentation in English - Lesson

This lesson on how to organize your introduction for a presentation in English has been updated since its original posting in 2016 and a video has been added.

Getting ready to present in English? Here’s how to make sure your introduction for a presentation in English is successful.

But first… When you think about a presentation, I know you’re thinking about something like a TED video or a presentation at a conference. You’re thinking about a speech, with PowerPoint slides and a big audience.

But did you know we use the same skills when we share new information or ideas with our work colleagues? Or when we tell stories to our friends and family? The situation or speaking task may be different but we still use the same skills.

When presenting information or telling stories, we need to:

Capture a listener’s attention
Share information, ideas, or opinions
Give the important details
Make your information memorable
Get your audience (family, friends, colleagues or strangers) to agree, to take action, to change their mind, etc.

So today you’re going to learn how to take the first big step in your English presentation: how to start with a great introduction.

The introduction is the most important part of your presentation. It is the first impression you’ll make on your audience. It’s your first opportunity to get their attention. You want them to trust you and listen to you right away.

However, that first moment when you start to speak is often the hardest. Knowing how to best prepare and knowing what to say will help you feel confident and ready to say that first word and start your presentation in English.

Be sure to include these 5 things in your inroduction.

Lesson by Annemarie

How to Organize Your Introduction for a Presentation in English and Key Phrases to Use

Organize Your Introduction Correctly

Okay, first let’s focus on what you need to include in your English introduction. Think of this as your formula for a good introduction. Using this general outline for your introduction will help you prepare. It will also help your audience know who you are, why you’re an expert, and what to expect from your presentation.

Use this general outline for your next presentation:

Welcome your audience and introduce yourself
Capture their attention
Identify your number one goal or topic of presentation
Give a quick outline of your presentation
Provide instructions for how to ask questions (if appropriate for your situation)

Use Common Language to Make Your Introduction Easy to Understand

Great, now you have the general outline of an introduction for a speech or presentation in English. So let’s focus on some of the key expressions you can use for each step. This will help you think about what to say and how to say it so you can sound confident and prepared in your English presentation.

“The introduction is the most important part of your presentation. It is the first impression you’ll make on your audience. It’s your first opportunity to get their attention. You want them to trust you and listen to you right away.”

Welcome Your Audience & Introduction

It is polite to start with a warm welcome and to introduce yourself. Everyone in the audience will want to know who you are. Your introduction should include your name and job position or the reason you are an expert on your topic. The more the audience trusts you, the more they listen.

Welcome to [name of company or event]. My name is [name] and I am the [job title or background information].
Thank you for coming today. I’m [name] and I’m looking forward to talking with you today about [your topic].
Good morning/afternoon ladies and gentlemen. I’d like to quickly introduce myself. I am [name] from [company or position]. (formal)
On behalf of [name of company], I’d like to welcome you today. For those of you who don’t already know me, my name is [name] and I am [job title or background]. (formal)
Hi everyone. I’m [name and background]. I’m glad to be here with you today. Now let’s get started. (informal)

Capture Their Attention

For more information about how to best capture your audience’s attention and why, please see the next session below. However, here are a few good phrases to get you started.

Did you know that [insert an interesting fact or shocking statement]?
Have you ever heard that [insert interesting fact or shocking statement]?
Before I start, I’d like to share a quick story about [tell your story]…
I remember [tell your story, experience or memory]…
When I started preparing for this talk, I was reminded of [tell your story, share your quote or experience]…

Identify Your Goal or Topic of Presentation

At this stage, you want to be clear with your audience about your primary topic or goal. Do you want your audience to take action after your talk? Is it a topic everyone is curious about (or should be curious about)? This should be just one or two sentences and it should be very clear.

This morning I’d like to present our new [product or service].
Today I’d like to discuss…
Today I’d like to share with you…
What I want to share with you is…
My goal today is to help you understand…
During my talk this morning/afternoon, I’ll provide you with some background on [main topic] and why it is important to you.
I will present my findings on…
By the end of my presentation, I’d like for you to know…
I aim to prove to you / change your mind about…
I’d like to take this opportunity to talk about…
As you know, this morning/afternoon I’ll be discussing…

Outline Your Presentation

You may have heard this about presentations in English before:

First, tell me what you’re going to tell me. Then tell me. And finally, tell me what you told me.

It sounds crazy and weird, but it’s true. This is how we structure presentations in English. So today we’re focusing on the “First, tell me what you’re going to tell me” for your introduction. This means you should outline the key points or highlights of your topic.

This prepares your listens and helps to get their attention. It will also help them follow your presentation and stay focused. Here are some great phrases to help you do that.

First, I’m going to present… Then I’ll share with you… Finally, I’ll ask you to…
The next thing I’ll share with you is…
In the next section, I’ll show you…
Today I will be covering these 3 (or 5) key points…
In this presentation, we will discuss/evaluate…
By the end of this presentation, you’ll be able to…
My talk this morning is divided into [number] main sections… First, second, third… Finally…

On Asking Questions

You want to be sure to let you audience know when and how it is appropriate for them to ask you questions. For example, is the presentation informal and is it okay for someone to interrupt you with a question? Or do you prefer for everyone to wait until the end of the presentation to ask questions?

If you have any questions, please don’t hesitate to interrupt me. I’m happy to answer any questions as we go along.
Feel free to ask any questions, however, I do ask that you wait until the end of the presentation to ask.
There will be plenty of time for questions at the end.
Are there any questions at this point? If not, we’ll keep going.
I would be happy to answer any questions you may have now.

Capture Your Audience’s Attention

Do you feel unsure about how to capture the attention of your audience? Don’t worry! Here are some common examples used in English-speaking culture for doing it perfectly!

Two of the most famous speakers in the English-speaking world are Steve Jobs and Oprah Winfrey. While Steve Jobs is no longer living, people still love to watch his speeches and presentations online. Oprah is so famous that no matter what she does, people are excited to see her and listen to her.

BUT, if you listen to a speech by Steve Jobs or Oprah Winfrey, they still work to get your attention!

The don’t start with a list of numbers or data. They don’t begin with a common fact or with the title of the presentation. No – they do much more.

From the moment they start their speech, they want you to listen. And they find interesting ways to get your attention. In his most famous speeches, Steve Jobs often started with a personal story. And Oprah often starts with an inspiring quote, a motivational part of a poem, or a personal story.

These are all great ways to help your audience to listen to you immediately – whether your presentation is 3 minutes or 20 minutes.

Here’s how you can do it.

Like Steve Jobs or Oprah Winfrey, start with a:

Personal story or experience
Motivational quote or line from a poem or book
Joke (be careful with this – make sure it translates easily to everyone in the audience!)
Shocking, bold statement (Think of Steve Jobs’ quote: “ Stay hungry. Stay Foolish .”)
Rhetorical question ( =a question that you don’t want an answer to; the focus is to make someone think)

And finally, consider audience participation. Ask a question and get your audience to respond by raising hands.

Get the complete Presentations in English Series:

Part 1: How to Prepare for Your Presentation in English

Part 2: How to Start with a Great Introduction in Your Presentation

Part 3: How to Organize Your Presentation in English

Part 4: How to End Your Presentation Powerfully

As I mentioned in the video, I have two question for you today:

What is the best introduction you’ve ever heard? Have you watched a TED Talk or a presentation on YouTube with a great introduction? Tell me about it. What do you think was great about the introduction?
What frightens you the most about preparing your introduction in a presentation? Share your concerns with me so I can help you overcome any challenges you have.

Be sure to share in the comments below to get feedback from me and to learn from others in the Confident English Community.

Have a great week! ~ Annemarie

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Thank you, Annemarie. thanks for the generosity of sharing useful and systemative information and content.

This is really a very informative message thank you.. And it’s help me a lot

hi thank you for this It was helpful. You used simple english that i understood well.

How to start with a great presentation on composition

Thankyou for the information . It was much helpful . I will definitely use this information in my presentation 🤗

Hi, I am Thang Sok Do you have a Sample presentation?

This was helpful but can you please tell me how to start a presentation in college because this is for work in a company. My presentation is on laboratory skills and all that

Its informative

Thank you for this video! I’ve learned quite a lot and will want to use all these knowledge in presenting my thesis proposal in 2 months. About your question no. 2, I’d just like to share that the mere fact of presenting in front of many respected professionals makes me already nervous and shaky even if i have studied everything about my presentation. What do you think should i do to deal with my concern?

Could you give me advise, how to start learning English for beginner.How to prepare presentation on any topic and how to make interesting..

Thank u so much for valuable advice. Definitely I will used this in my presentation!!

Thank you very much for these kind of useful advice. I hope my first presentation will be exciting for the audience.Your video is helping me again thanks a lot 😊

hi, i’m B.COM student and I have to prepare presentation about identifying business opportunities. How to start and an attractive attention to my audience.. Please Help me…

very nise and educative piece of information thank you nancy nairobi kenya

i am starting a video speech shooting in night about a famouse person how do i start my speech with a good intro.

Hi again how do you do a introduction goodbye

Hi i do not know what you are talking about

Hi Kate, I’m sorry to hear you’re not sure about the content. I recommend reviewing the video carefully if you haven’t already. Is there something specific you have a question about?

thanks a lot for guiding in such an easier way.

Your write-up on introduction helped a lot, thank you Annemarie. I work for cross-geography team and greetings get lengthy as timezones are different e.g. “Good evening to those joining from US office and good morning to colleagues from India office”. I replaced that with “Thank you everyone for joining”. Is it okay?

Hi Amit, I’m so glad it was helpful. As for your greeting, both of your options are perfectly appropriate and friendly.

How to introduce group members in online presentation?

Great question! I’d love to use that for a future Confident English lesson.

its amazing. i can’t explain in wording. this material helping me a lot. i am so happy after use this website . its make easy for me preparing my presentation more interesting. i am thankful too u.

thanks! i use your materials to teach my students(clinets) how to prepare a presentation. is it ok to use them on my materials?

Hi! I am a student from the USP from Tuvaluan and i take CEE45 so our assessment 2 is to prepared a group presentation and we presented in school. so need your help for how to start an attractive introduction to my teacher and my fellow students, they already kwow me.

Thank you.. very helpful

Very useful

It was very use Gul for or presentations

Hi. I am a 1st year BIT student and I have to prepare a presentation on 3D Printing. how to start an attractive introduction to my teachers, when they already know about me? Can you please help me out? Thank you.

I just took 1st place for my paper that I presented at an international students conference. I used a lot of your techniques to improve my speech and I have no words to say how grateful I am to you. Keep up the good work!

😲WOW!! That’s awesome, Andrew. 🙌Congratulations on your presentation. What a wonderful response to your hard work. I’d love to know what you presentation was about. And thank you for sharing your new here. I’m thrilled to know that my techniques were helpful to you.

The title of the presentation was “Handling burnout: A study regarding the the influence of job stressors over military and civilian personel”. I can sent you my paper through email if you would like to see it.

Hi Andrew, what a fascinating topic. And it’s interesting because I just had a newspaper reporter interview me about burnout as a small business owner. Must be a hot topic. 🙂 And sure, I’d love to see it.

🔥❤ too goodd

Hello Annemarie, Thank you so much for one of the best content on the English presentation, I’ve seen. I have a question: Is it impolite or informal to start the presentation without a greeting? I’m asking this question because I’ve seen a lot of TEDTalks and in only a few of them, they greet the audience and in most of it, they quickly go to the “CAPTURING the ATTENTION” with numbers and pictures. I would be so thankful if you could answer this question as soon as possible, my presentation is so close. Best regards, Helia

Hi Helia, What a great question. It has definitely become more common to skip the greeting and go straight to capturing the attention of the audience and you’re right that we often see this in TED talks. I would say it’s best to know your audience and what might be expected. For example, at more formal, traditional conferences or lecture, it might be more appropriate to start with a welcome. I prefer to welcome/thank my audience quickly at the start when I give presentations. A welcome can be very brief, just one sentence, and then you can quickly go into … Read more »

Hi Annemarie I would like to thank you for giving such types of presentation skills but I have a question can you give me some idea about vote of thinks.

I’m glad the lessons are helpful to you. Could you clarify what you mean by ‘vote of thinks?’ I’m not sure I understand that.

Please can you give me some idea about vote of thanks

Could you clarify what you’re asking for, Bello?

Thanks a lot

Glad it was helpful!

it is agood i learn alot from this english class

Hello.i would like to thank you for giving these beautiful tips to start a presentation.This article helped me a lot.

That’s great, Radha. Glad to hear it.

Thanks for your article. It’s simply for interpersonal skill development.

You’re welcome, Mithun. Glad to know it was helpful.

Hi Annemarie . Thank you so much for giving such helpful guildelines it’s really gonna help me

I’m glad it’s helpful, Swetha! 🙂

thank you for help me

You’re very welcome!

Hi Anne Marie, i ‘m from Catalonia and i came across with your site only by chance and i think it’gonna be so helpful for me to pass the next test for c1 level. Several weeks ago i did some rehersals with my presentation and i was so nervous and terrified about what was expected from me.

Some tips in your youtube channel are so cool !!! Thank you.

Hi Tom, I’m thrilled you’ve found this site in your preparations for your English exam and am glad to know it’s helpful! Best of luck as you continue to prepare.

Hi Annemarie Thanks it’s so useful to develop presentation skill. Fatima

You’re very welcome, Fatima! I’m glad it was helpful.

Awesome, especially this simple and clear motto: “First, tell me what you’re going to tell me. Then tell me. And finally, tell me what you told me.” This three sentences exactly explain the content you need to create a memorable presentation.

Hi Dzmitry,

Yes, I’ve always loved that simple motto on how to do a presentation. 🙂 It’s so easy to remember and tells you exactly what to do.

hello I need to introduce myself to language center. i am going to learn Danish Language and i want to introduce myself to them and i am little bit nervous because my grammar is not good at that level.so will you please guide me how to introduce myself to them with an example. i did go through your examples but that is for professionals and i am just a student (Graduate). I don’t have any experience . Please guide me how to do it.

I was in a confused state about starting a conversation and proceeding in it but when I read the guidelines you mentioned above I became confident. thank you for your innumerable ………….

Thank you so much…… it’s an excellent topic, and it helped me a lot

I’m so glad this was helpful to you! Thank you for sharing.

hi annemarie i have a few questions about a speech i have to make a englishi speech of what i want to become can you help me?

Hi Rebecca,

Thank you for the question. I have several lessons on the topic of presentations in English . However, for personal assistance with English or presentations, I only do that through my one-on-one classes .

thank you so much…… it’s really helpful for me….

You’re very welcome, Shalini.

Thanks its really nice to develop the presentation skills

Awesome. I’m glad it was helpful to you, Mohammed.

I have to give a demo on one of your programs next week. I would like you to check my self introduction – Good afternoon everyone and thank you for all of your presence. Before we get into the session I would like to quickly introduce myself. My name is Dinesh . I am working as a Pharmaceutical sale and promotion of the brands for Arrient Healthcare. I am in this filed for the past ten years. Before becoming trainer I worked as a medical representatives for different pharma company . I am highly interested in learning from people and … Read more »

Please ignore my previous comment. Yea the demo was a success. So hereafter I will say”I have been in this field for the past four years. Actually I worked for different consultancies so I didn’t include an article there.

I have to give a demo on one of your programs next week. I would like you to check my self introduction – Good afternoon everyone and thank you for all of your presence. Before we get into the session I would like to quickly introduce myself. My name is Monica. I am working as a Soft Skill Trainer at Synergy School of Business Skills. I am in this filed for the past four years. Before becoming trainer I worked as a Recruiter for different job consultancy. I am highly interested in learning from people and I think teaching/training is … Read more »

Thank you for sharing your example! One note: “I am in this field for the past four years.” –> Don’t forget, when we’re talking about something that started in the past and continues to now, we use the present perfect. How might you change this sentence to fix the grammar?

Also, we want to add an article to, “… I worked as a recruiter for [a] different job consultancy.”

I wish you much success in your demo this week! Best, Annemarie

Yea the demo was a success! So hereafter I will say”I have been for the past four years. Actually I worked for different consultancies.

I like it but I think capturing their attention is the most difficult part in preparing a presentation. From my little experience, I used to talk about something out of the scope of the presentation in order to grasp their attention. For example, I had a presentation about medical terminology and its parts (suffix, prefix —). So I provided example which is Ultra Violet then I talked about the ultraviolet in the sun and Vitamin D deficiency. They liked the talk because it is very important to them and by this topic I captured their attention more and more.

Hello Fadia, I’m sorry I’m so late in responding to your comment! I agree with you: capturing attention is very challenging to do. It requires understanding your audience, knowing what is important to them, and how to connect with them. In English-speaking culture, we often connect by telling a story or showing we understand a problem the audience has. I think you’re exactly right to talk about something that is maybe “off topic” or out of the scope of the presentation, as you said, to get their attention first. It sounds like you did a great job in your experience!! … Read more »

hi there it was great going through your enlightening presentation skills however i would be even more delighted if you put some quotes for various PPT’s which will give us an instant ideas during the adhoc PPT like myself…just a suggestion.

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8 Opening a Speech: Get Their Attention from the Start!

Man holding a prop while talking to an audience

Get the audience’s attention, or the rest of your speech is a waste. I mean it! Most people spend the majority of their speech preparation time working on the body of their speech and then they tack on an opening and a closing last minute.

The opening and closing deserve the most attention. Why? If you don’t get the audience’s attention and get them to pay attention to you instead of… the thoughts in their heads, their grocery lists, their neighbors, their social media…then all the rest of your brilliant content is wasted because they will never hear it. Lisa Marshall of Toastmasters International stresses the opening words are so important that “I spend 10 times more time developing and practicing the opener than any other part of the speech.”

Look at the description of Person A and Person B and tell me which person you like more.

Person A envious, stubborn, critical, impulsive, industrious, and intelligent

Person B intelligent, industrious, impulsive, critical, stubborn, and envious

If you are like most people, you have a preference for Person B. This illustrates a study by Solomon Ashe. He had subjects rate these two people using a string of descriptive words. Now look back at the descriptions. Look closely and you will notice they are the same words in a different order. Most people put the most emphasis on the first three words in determining how they will create the person. Like Asche’s subjects, your audience will be evaluating those first three words. Let’s bring it back around to speechmaking. The first sentence out of your mouth is crucial and the first three words are especially important.

I am sure you are not surprised to know that people form opinions quickly. To prove this, researchers showed subjects either a 20-minute clip of a job applicant or a 20-30 second clip of a job applicant. They were asked to rate the person on likeability and self-assurance. People were able to form an opinion in under thirty seconds. Not only that but they were able to form the same opinions from a 30-second clip as a 20-minute exposure.

The Battle for Attention

Remember that every piece of content in our modern era is part of an attention war. It’s fighting against thousands of other claims on people’s time and energy. This is true even when you’re standing on a stage in front of a seated audience. They have deadly distracters in their pockets called smartphones, which they can use to summon to their eyes a thousand outside alternatives. Once emails and texts make their claim, your talk may be doomed. And then there’s that lurking demon of modern life, fatigue. All these are lethal enemies. You never want to provide someone with an excuse to zone out. You have to be a savvy general directing this war’s outcome. Starting strong is one of your most important weapons. Chris Anderson, TED Talks, The Official TED Guide to Public Speaking.

“People don’t pay attention to boring things,” according to John Medina, author of Brain Rules, “You’ve got 30 seconds before they start asking the question, ‘Am I going to pay attention to you or not?'” It is important to get your audience’s attention right away. In this chapter, I will share with you several ways to win the war for attention and to start your speech right. I will show you the basic opening and closing structure of speeches and give you many examples of what that looks like. A speech, like an airplane, needs a good take-off and a good landing. Now it’s time to prepare to have a strong take-off and learn everything that goes into a speech introduction. This chapter is full of examples from a variety of talks. I included quotes from those introductions, but I also included links to each of those talks hoping you will be interested enough to want to listen.

Ways to Start a Speech

Chris Anderson likens this to battle. “First there is the 10-second war: can you do something in your first moments on stage to ensure people’s eager attention while you set up your talk topic? Second is the 1-minute war: can you then use that first minute to ensure that they’re committed to coming on the full talk journey with you?”

When thinking about your speech, spend a lot of time thinking about how to win the battle for their attention. Your introduction should make your audience want to put down their phones and listen. Your introduction should be so compelling they stop their wandering minds and turn their thoughts to you and you alone. Your introduction should start with three strong words where they form a strong opinion of you and your speech. Let me share how to accomplish this.

Capturing the audience through the story is one of the most powerful ways to start a speech. A story engages the brain in powerful ways and causes the audience’s brains to sync with the speakers. A well-told story will allow the audience to “see” things in their mind’s eye and to join the speaker’s emotions.

Watch this clip by Ric Elias for how he begins his speech with a powerful story. Particularly notice his first four words, “Imagine a big explosion.”

Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well, I had a unique seat that day. I was sitting in 1D. I was the only one who could talk to the flight attendants. So I looked at them right away, and they said, “No problem. We probably hit some birds.” The pilot had already turned the plane around, and we weren’t that far. You could see Manhattan. Two minutes later, three things happened at the same time.

Ric Elias, Three Things I Learned While My Plane Crashed.

Consider these other examples and notice how the speaker uses a story.

More powerful introductions using story:

I love you, I believe in you and it’s going to be OK. The three things that I needed to hear three years ago when I felt more abandoned than ever. I remember that day as if it happen this morning. It was Sunday and I had just woken up early at a brisk 12:30 in the afternoon. Ryan Brooks, Honesty, courage, and the importance of brushing your teeth. When I was nine years old I went off to summer camp for the first time. And my mother packed me a suitcase full of books, which to me seemed like a perfectly natural thing to do. Because in my family, reading was the primary group activity. And this might sound antisocial to you, but for us, it was really just a different way of being social. You have the animal warmth of your family sitting right next to you, but you are also free to go roaming around the adventureland inside your own mind. And I had this idea that camp was going to be just like this, but better. Susan Cain. The Power of Introverts. I grew up to study the brain because I have a brother who has been diagnosed with a brain disorder: schizophrenia. Jill Bolte Taylor, My Stroke of Insight. A few years ago, I got one of those spam emails. I’m not quite sure how, but it turned up in my inbox, and it was from a guy called Solomon Odonkoh. James Veitch This is What Happens When You Reply to Spam Email. Eleven years ago, while giving birth to my first child, I hemorrhaged and was transfused with seven pints of blood. Four years later, I found out that I had been infected with the AIDS virus and had unknowingly passed it to my daughter, Ariel, through my breast milk, and my son, Jake, in utero. Elizabeth Glaser, Address to the 1992 Democratic National Convention.

Good stories immediately set the stage and introduce you to the place and to the people. Doing this helps your brain can form a structure where the story takes place. It helps you see the story unfold in your mind. If you need help starting a story, Vanessa Van Edwards suggests these prompts:

Once upon a time.
I’m here for a reason, and it’s an interesting story.
The best thing that ever happened to me was.

There is an entire chapter on the Power of Story that can be found here.

Humor is a rubber sword – it allows you to make a point without drawing blood. – Mary Hirsch

When Family Guy’s Seth MacFarlane spoke at Harvard Commencemen t in the rain, he started with “There’s nowhere I would rather be on a day like this than around all this electrical equipment.” People laughed, people smiled, and the speech was off to a strong start. Humor works because it gives the audience a hit of the feel-good hormone dopamine. That is … if you are funny. If you decide to use humor, make sure you are funny. Test your humor on honest friends. In addition, the humor you use should fit your personality and your audience. Be warned, some groups would find humor inappropriate, do your research.

Watch this clip for how Tshering Tobgay begins his speech with humor.

In case you are wondering, no, I’m not wearing a dress, and no, I’m not saying what I’m wearing underneath. (Laughter) This is a go. This is my national dress. This is how all men dress in Bhutan. That is how our women dress. Like our women, we men get to wear pretty bright colors, but unlike our women, we get to show off our legs. Our national dress is unique, but this is not the only thing that’s unique about my country. Our promise to remain carbon neutral is also unique, and this is what I’d like to speak about today, our promise to remain carbon neutral.

Tshering Tobgay, This Country Isn’t Just Carbon Neutral–Its Carbon Negative.

More powerful introductions using humor

I didn’t rebel as a teenager. I started late and was still going at it the summer I turned thirty. I just became an American citizen, I divorced my husband, I got a big tattoo of a bat on my arm, and I joined a New York City punk band. Danusia Trevino, Guilty I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I’m not particularly proud of. Something that, in many ways, I wish no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school. Dan Pink, The Puzzle of Motivation. It is really interesting to be a woman and to get to 45 and to not be married yet and to not have kids, especially when you have pushed out your fifth kid on television. Tracee Ellis Ross, 2017 Glamour Woman of the Year. I am not drunk …but the doctor who delivered me was.” (reference the shake she has due to a botched medical procedure at birth causing her cerebral palsey). Maysoon Zayid, I’ve Got 99 Prolbems and Cerebral Palsey is Not One of Them .

Salutation followed by humor

Oh boy, thank you so much, thank you so much. Thank you, President Cowan, Mrs. President Cowen; distinguished guests, undistinguished guests, you know who you are, honored faculty and creepy Spanish teacher. And thank you to all the graduating Class of 2009, I realize most of you are hungover and have splitting headaches and haven’t slept since Fat Tuesday, but you can’t graduate ’til I finish, so listen up. When I was asked to make the commencement speech, I immediately said yes. Then I went to look up what commencement meant which would have been easy if I had a dictionary, but most of the books in our house are Portia’s, and they’re all written in Australian. So I had to break the word down myself, to find out the meaning. Commencement: common, and cement, common cement. You commonly see cement on sidewalks. Sidewalks have cracks, and if you step on a crack, you break your mother’s back. So there’s that. But I’m honored that you’ve asked me here to speak at your common cement Ellen DeGenres, Commencement Speech at Tulane. Well, thank you. Thank you Mr. President, First Lady, King Abdullah of Jordan, Norm, distinguished guests. Please join me in praying that I don’t say something we’ll all regret. That was for the FCC. If you’re wondering what I’m doing here, at a prayer breakfast, well so am I. I’m certainly not here as a man of the cloth, unless that cloth is — is leather. Bono at the 54th annual National Prayer Breakfast.

Starting your speech by sharing a little-known fact, can be powerful. For this to fully work, you need to have the audience’s attention from the very first word. Read on for how these speakers started strong.

Powerful introductions using facts

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat. Jamie Oliver, Teach Every Child About Food. So I want to start by offering you a free, no-tech life hack, and all it requires of you is this: that you change your posture for two minutes. Amy Cuddy, Your Body Language May Shape Who You Are. Okay, now I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. (Laughter) Also, the person to your left is a liar. Also the person sitting in your very seats is a liar. We’re all liars. What I’m going to do today is I’m going to show you what the research says about why we’re all liars, how you can become a lie spotter and why you might want to go the extra mile and go from lie spotting to truth seeking, and ultimately to trust building. Pamela Meyer, How to Spot a Liar. You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk. Jane McGonigal. The Game That Can Give You Ten Extra Years of Life. There are 900,000 divorces in the United States of America every year. Fewer than 10% of them ever talked to anybody about their relationship. So why would you need a science? Well, we need a science to develop effective treatment and understanding of how to make love work. Why? Why should we care about having great relationships? Well, it turns out that in the past 50 years, a field called social epidemiology has emerged, and it shows that great friendships, great love relationships between lovers and parents and children lead to greater health – mental health as well as physical health – greater wealth, greater resilience, faster recovery from illness, greater longevity – if you want to live 10 to 15 years longer, work on your relationships, not just your exercise – and more successful children as well. John Gottman. The Science of Love. This room may appear to be holding 600 people but there is actually so many more because within each of us there is a multiple of personalities. Elizabeth Lesser, Take the Other to Lunch.

Using a physical object can draw the audience’s attention. Make sure you plan the timing of the prop, and you practice with it. It is important that it is large enough for the audience to see and they can see it well enough that they are not frustrated. Depending on your speech, it may be appropriate to put it away, so it is not distracting.

Powerful introductions using props

Darren Tay walks onto the stage and stares at the audience. He pulls a pair of underwear out of his pocket and puts them on over his suit. “Hey loser how do you like your new school uniform. I think it looks great on you. Those were the words of my high school bully Greg Upperfield. Now if you are all wondering if the underwear that Greg used was clean, I had the same questions. Darren Tay, Outsmart, Outlast. Toastmasters 2016 World Champion of Public Speaking . Mohammed Qahtani walks onstage, puts a cigarette in his mouth … then looks up as if noticing the audience and says, “What?” As the audience laughs, he continues. “Oh, you all think smoking kills? Ha-ha, let me tell you something. Do you know that the amount of people dying from diabetes are three times as many [as the] people dying from smoking? Yet if I pulled out a Snickers bar, nobody would say anything.” He goes on to say, his facts are made up and his real topic is about how words have power. Mohammed Qahtani, Toastmasters 2015 World Champion of Public Speaking

JA Gamach blows a train whistle and then starts his speech as if he were a conductor, “All aboard! It’s a bright sunny day and you are taking a train. You are wearing a pair of sandals you proudly made yourself. As you board the train one of your sandals slips off and falls beside the track. (J.A. loses one sandal that falls down the platform.) You try to retrieve it. Too late. The train starts to pull away. What would you have done? I would have cursed my bad luck, mad at losing a sandal. JA Gamache, Toastmasters 2007 World Championship.

Use a Quotation

Powerful introductions using quotes.

Rules for using quotes

Be sure to use the quote purposefully and not just as placeholders.
Quotes can just take up valuable space where you could put content unless they are not properly used.
Let the quote be more important than the author. When using a quote at the opening, say the quote first and then the author. When using a quote at the end of a speech, say the author first and then the quote.
Keep it short and sweet. Use a quote that gets to the point quickly.
If you must use long quotes–put them on your slide.
If you project a quote, read it to the audience. Never expect them to read it while you talk about something else. Never say stupid things like, “You can read, I’ll let you read this for yourselves” or “Your adults, I’ll let you process this.”
Check the authorship and authenticity of the quote. There are so many quotes on the internet that are misattributed and misquoted. For example, who wrote the quote: “They may forget what you said, but they will never forget how you made them feel”?
Do not go for the overused quote or your audience is prone to dismiss it. Instead of quoting an overused “I have a dream quote” do as Jim Key, the 2003 Toastmasters International World Championship of Public Speaking did and pick an equally great but lesser-used Martin Luther King Quote: “The time is always right to do what is right!”

Watch Nate Stauffer at a Moth Grand Slam as he uses poetry to start and carry his story.

Watch this clip for how Andrew Solomon opens with a quote to make us think about depression.

Andrew Solomon, Depression, The Secret We Share.

Reference the Occasion

Ceremonial speeches often call for acknowledgment of those in attendance or a mention of the occasion. Here is how Martin Luther King Junior set up his famous speech. I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. Martin Luther King Junior, I Have a Dream.

Get the Audience Involved

Having the audience stand, raise their hand, or even nod in encouragement can cause them to focus on your message. This can be particularly helpful if the audience has been sitting for a while. Let me show you a few examples of how that works.

Ask a Question

You can involve the audience from the start by asking them a question.

Watch the first few minutes of Amy Purdy’s speech and how she starts with a question, “ If your life were a book and you were the author, how would you want your story to go?”

Have the Audience Participate

If you ask a question you want the audience to answer, be sure to give them time to respond. If they raise their hands, be sure to acknowledge their response. You might have the answer by standing, by raising their hands, by speaking to their neighbor. You might call on one member of the audience to answer for the group.

If you ask a question you want the audience to answer, don’t let your presentation slide give away the answer. For example, one speaker had a slide behind him that said, “Lesson 1: Don’t Worry About IQ.” He has the audience raise their hand if they want to improve their grades then he asks, “So can I get a show of hands, how many would say IQ is going to be the most important to get those marks to go up?” Very few people responded because the answer was “written on the wall” literally.

Watch this clip as Allan Pease engages the audience.

Everybody hold your right hand in front like this in a handshaking position. Uncross your legs. Relaxed position. Right hand in front. When I say the word, “Now” here’s what we’re going to do. I am going to ask you to turn to someone besides you, shake hands as if you’re meeting for the first time, and keep pumping till I ask you to stop. Then you’ll stop and freeze it and we’re going to analyze what’s happening. You got that? You don’t have time to think about this. Do it now. Pick anybody and pump. Pump, everybody. Freeze it. Hold it. Stop. Hold it. Freeze it. Keep your hands locked. Keep them locked. The person whose hand is most on top is saying “I’ll be the boss for the rest of the day.” Allan Pease, Body Language, the Power is in the Palm of Your Hands.

More powerful introductions using audience participation

I have a confession to make. But first, I want you to make a little confession to me. In the past year, I want you to just raise your hand if you’ve experienced relatively little stress? Kelly McGonigal, How to Make Stress Your Friend. So I’d like to start, if I may, by asking you some questions. If you’ve ever lost someone you truly loved, ever had your heartbroken, ever struggled through an acrimonious divorce, or being the victim of infidelity, please stand up. If standing up isn’t accessible to you, you can put your hand up. Please stay standing and keep your hand up there. If you’ve ever lived through a natural disaster, being bullied or made redundant, stand on up. If you’ve ever had a miscarriage, if you’ve ever had an abortion or struggled through infertility, please stand up. Finally, if you or anyone you love has had to cope with mental illness, dementia, some form of physical impairment or cope with suicide, please stand up. Look around you. Adversity doesn’t discriminate. If you are alive, you are going to have to, or you’ve already had to, deal with some tough times Thank you, everyone. Take a seat. Lucy Hone: The Three Secrets of Resilient People. Advice from Moth Storytelling Club Have a great first line that sets up the stakes and grabs attention No: “So I was thinking about climbing this mountain. But then I watched a little TV and made a snack and took a nap and my mom called and vented about her psoriasis then I did a little laundry (a whites load) (I lost another sock, darn it!) and then I thought about it again and decided I’d climb the mountain the next morning.” Yes: “The mountain loomed before me. I had my hunting knife, some trail mix and snow boots. I had to make it to the little cabin and start a fire before sundown or freeze to death for sure.”

Arouse Suspense or Curiosity

Watch this clip for how Kathryn Schulz creates curiosity by showing us Johnny Depp’s tattoo and then talks about her tattoo of regret. We hang on to her every word wondering, “Where is all this going and how bad can her tattoo really be?”

So that’s Johnny Depp, of course. And that’s Johnny Depp’s shoulder. And that’s Johnny Depp’s famous shoulder tattoo. Some of you might know that, in 1990, Depp got engaged to Winona Ryder, and he had tattooed on his right shoulder “Winona forever.” And then three years later — which in fairness, kind of is forever by Hollywood standards — they broke up, and Johnny went and got a little bit of repair work done. And now his shoulder says, “Wino forever.”

Kathryn Schulz, Don’t Regret, Regret.

Saying unexpected things or challenging assumptions can get a speech started off right. A herd of wildebeests, a shoal of fish, a flock of birds. Many animals gather in large groups that are among the most wonderful spectacles in the natural world. But why do these groups form? The common answers include things like seeking safety in numbers or hunting in packs or gathering to mate or breed, and all of these explanations, while often true, make a huge assumption about animal behavior, that the animals are in control of their own actions, that they are in charge of their bodies. And that is often not the case. Ed Yong. Zombie Roaches and Other Parasite Tales. TED Talk

Keys to Success

Memorize your first sentence so you can deliver it with impact. Memorize your whole speech opening if possible. Make sure your first three words have an impact.

Typical Patterns for Speech Openings

Get the audience’s attention–called a hook or a grabber.
Establish rapport and tell the audience why you care about the topic of why you are credible to speak on the topic.
Introduce the speech thesis/preview/good idea.
Tell the audience why they should care about this topic.
Give a transition statement to the body of the speech.

Step Two: Credibility

First, you hook the audience with your powerful grabber, then you tell them why you are credible to speak on the topic and why the topic is important. If they know your credentials, you would not need to tell them your credibility but you may still want to tell them why you are interested in the topic. Here are a few examples of how some speakers included credibility.

Tell Why You Are Credible

I’m a doctor, but I kind of slipped sideways into research, and now I’m an epidemiologist. Ben Goldacre, Battling Bad Science. I started studying resilience research a decade ago at the University of Pennsylvania in Philadelphia. It was an amazing time to be there because the professors who trained me had just picked up the contract to train all 1.1 million American soldiers to be as mentally fit as they always have been physically fit. Lucy Hone: The Three Secrets of Resilient People. What I’m going to do is to just give a few notes, and this is from a book I’m preparing called “Letters to a Young Scientist.” I’d thought it’d be appropriate to present it, on the basis that I have had extensive experience in teaching, counseling scientists across a broad array of fields. And you might like to hear some of the principles that I’ve developed in doing that teaching and counseling. EO Wilson: Advice to a Young Scientist.

Step Three: Tell Why it is Important

Early on in your speech, you should tell the audience why they should care. You should connect the speech to things they care about. This is where you answer, so what, who cares?

You know, I didn’t set out to be a parenting expert. In fact, I’m not very interested in parenting, per se. It’s just that there’s a certain style of parenting these days that is kind of messing up kids, impeding their chances to develop. Julie Lythcott-Haims, How to Raise Successful Kids – Without Over-Parenting

Step Four: Tell the Purpose of the Talk (aka Preview/ Thesis)

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond, author

Tell the audience your purpose, clearly give them an overview of the main points. MIT professor, Patrick Winston says one of the best things to add to your speech is an empowerment promise. You want to tell people what they will know at the end of your speech that they didn’t know at the beginning. It’s their reason for being here. His empowerment promise was, “Today you will see some examples of what you can put in your armory of speaking techniques and it will be the case that one of those examples–some heuristic, some technique, maybe only one will be the one that will get you the job. By the end of the next 60 minutes, you will have been exposed to a lot of ideas, some of which you will incorporate into your own repertoire, and they will ensure that you get the maximum opportunity to have your ideas valued and accepted by the people you speak with.” Notice that this statement told you what to expect and why it mattered.

Here are examples of how various speakers accomplished this.

For years, I’ve been telling people, stress makes you sick. It increases the risk of everything from the common cold to cardiovascular disease. Basically, I’ve turned stress into the enemy. But I have changed my mind about stress, and today, I want to change yours. Kelly McGonigal, How to Make Stress Your Friend. We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Stella Young, I’m Not Your Inspiration, Thank You Very Much

What I’m going to show you is all of the main things, all of the main features of my discipline, evidence-based medicine. And I will talk you through all of these and demonstrate how they work, exclusively using examples of people getting stuff wrong. Ben Goldacre, Battling Bad Science. I would like to think that we (Arab women) poor, oppressed women actually have some useful, certainly hard-earned lessons to share, lessons that might turn out useful for anyone wishing to thrive in the modern world. Here are three of mine. Leila Hoteit, Three Lessons on Success from an Arab businesswoman We are often terrified and fascinated by the power hackers now have. They scare us. But the choices they make have dramatic outcomes that influence us all. So I am here today because I think we need hackers, and in fact, they just might be the immune system for the information age. Sometimes they make us sick, but they also find those hidden threats in our world, and they make us fix it. Keren Elazari. Hackers: The Internet’s Immune System Try This — Inspired by TED Master Class After you write your thesis, send it to three people with the question, “Based on what you read here, what do you think my speech will be about?”

Putting It All Together

At this point, you know you need to have a grabber, a preview, a credibility statement, and a so-what-who-cares statement. Let’s take a look at one of the top TED talks of all time by Jamie Oliver. This speech is a good illustration of everything we’ve been talking about so far and how all this works together.

“Everybody close your eyes.”

I don’t want to close my eyes; it makes me feel awkward and exposed to be in a group of people with my eyes closed. Because of that, I keep my eyes open. The problem is when I keep my eyes open, I feel like some sort of horrible nonconformist rebel. I feel awkward with my eyes closed and I feel guilty if they are open. Either way, I just feel bad. Besides, half of the time when speakers tell audience members to close their eyes, they forget to tell us when we can open them. If you are wanting me to imagine a story, just tell me to imagine it, don’t make me close my eyes (rant over).

“Can everybody hear me?”

You should plan your opening to be intentional and with power. “Can everybody hear me” is a weak and uncertain statement and this is not the first impression you want to leave. Do a microphone check before the audience members arrive and have someone stand in different corners of the room to make sure you can be heard. Don’t waste your valuable speech time with questions that you should already know the answer to.

“How long do I have to speak?”

You should know that before you begin. Even if the presentations for the day are running over and you are the last speaker, you should ask the MC before you begin. Always plan your first words with power.

“Can you read this?”

You should make your slides big, really big. Test out your slides in advance of your speech, walk all around the room and make sure you can read them. Have a friend check them out as well. You should know they are big enough because you planned for it and tested it.

“Turn off your cell phones and laptops.”

People really hate having things taken away, not to mention that your audience may want to take notes on their devices. Chances are you are speaking to adults, let them determine if it is appropriate to have out their technology.

“I’m sorry, I’m losing my voice.” “I’m stopped up.” “I’m under the weather.”

Stop apologizing! Stop making excuses! While these lines may be true, they just come of as excuses and can make the audience either feel like you don’t want to be there, or they just feel sorry for you.

“I’m so nervous right now.”

Talking about your nervousness will make you more nervous and will make them look for signs of your nervousness. Just start your speech.

“So, Um, Ok.”

Do not start with hesitation. Plan the first words, memorize the first words, practice the first words. Do not start with “Ok, so um, now I’d like…” Plan strong and start strong.

Do Not Discuss Your Business with People Watching…Really! I Mean It! Many of us are giving and listening to presentations in an online format. I have attended numerous presentations this year through Zoom where I have to sit and watch while the organizers engage in personal small talk or deal with the details of the presentation. This is how the speech I recently attended began. “Donna, you are going to share your screen, right?” “Yes. I have my PowerPoint ready to go. Will you push “record” when I give the signal?” “Sure. Where did you say that button is again? Do you think we should wait five more minutes, I think we had more who were coming? Dave, what was the total we were expecting?” “Yeah, we had 116 sign up, but the reminders went out late so this may be all we have. We can give them a few more minutes to log on.” “Donna, How is your dog? Is she still struggling with her cone since her spay surgery? My dog never would wear the cone –she tore her stitches out and broke her wound open. It was terrible. Well, it looks like it is about time to begin, thank you everyone for coming.” If you are organizing an event online, hosting a speech online, giving a presentation online–please keep it professional. Most platforms will allow you to keep the audience in a waiting room until it is time to start. If you have a business to deal with, keep the audience out until you have everything ready to go. Once the audience is in the meeting, you should engage the audience in group-type small talk or you should just start the presentation. In professional settings, you should start the meeting on time. Why punish those who showed up on time to wait for those who aren’t there yet?

A Conversation Over Coffee with Bill Rogers

I asked my long-time friend, Bill Rogers, to write an excerpt to add to the book. I met Bill when he was the Chief Development Officer for a hospital in Northwest Arkansas and I met him again when he was reinventing himself as a college student getting a Master’s Degree in the theater. He would love to share a symbolic cup of coffee with you and give you advice about public speaking.

Perfect morning for a walk, isn’t it? Join me for a cup of coffee? Wonderful. Find us a table and I’ll get our coffee.

There you go; just like you like it. There’s nothing like a great cup of coffee on the patio of your neighborhood coffee shop, is there?

Now that you’re settled in your favorite chair, take a sip, and let that glorious caffeine kick in and do its stuff. Okay, let’s talk.

So, you were asking me about public speaking.

Well, let’s see. Where do we begin?

One of the first pieces of advice I ever received was to imagine that every member of your audience is sitting there in their underwear! Yeah, right. That never worked for me. I tried it once with a local civic group of community leaders both male and female. If the intent of that tidbit is to make you relax, it certainly didn’t work for me. It just made me more self-conscious…and more nervous. I not only got distracted, but I also lost my train of thought, I started sweating, and, of course, imagined myself standing there without clothes. Needless to say, that speech was a disaster and I’ve never used it again. I suggest you don’t either.

In the early days, I also relied very heavily on my typed-up speech. Now, there’s nothing wrong with that unless you find yourself reading it word for word as I did. Nothing is more boring nor puts an audience to sleep quicker than a speaker with their nose down reading a speech. There’s no connection and connection with your audience is key.

As you know, I love theatre and I’ve done a bit of acting over the years. Early on, I learned that the quicker I learned my lines, the more I could play, experiment, and shape my character. It relaxed me and gave me enormous freedom. It led me to find a mantra for myself: “With discipline comes freedom.” This freedom will allow you to improvise as your audience or situation dictates while still conveying the core message of your presentation. That discipline and its resulting freedom apply to public speaking of any kind and, I think, will serve you well.

Another old adage we’ve all heard is Aristotle’s advice. You know the one. No? Well, roughly, it’s to tell your audience what you’re going to say, say it, and then tell them what you just said. That’s the basic formula for public speaking. And it works as a good place to start.

However, effective speaking is much more and, to me, it starts with a story or even a simple sentence.

You know the feeling you get when you read the first sentence of a good book and it just reaches out and grabs you? That should be your goal with every presentation. One sentence to capture your audience’s attention. Something that causes them to lean forward. Something that sparks their imagination.

It doesn’t have to be all that profound either. It can be something very simple. A personal story that relates to your topic. A relevant fact or statistic that defines or illustrates the issue or subject matter at hand.

A couple of classics come to mind. The first is Alice Walker’s, “The Color of Purple.”

“You better not tell nobody but God.”

And the second one is from my favorite novel, “To Kill A Mockingbird,” by Harper Lee.

“When he was nearly thirteen, my brother Jem got his arm broken at the elbow.”

Both sentences hook you immediately. A few simple words speak volumes. After reading or hearing those words, you naturally lean in. You want to learn more. You want to find out what happens next. Every effective speech or presentation does the same thing.

Of course, make sure that the first and last thing you say to your audience is both relevant and appropriate. I share this out of an abundance of caution. I once worked for an internationally recognized and well-respected children’s research hospital and I was given the privilege to speak at a national educational convention. The room was filled wall to wall with teachers. I thought I’d be cute and add a little levity. I opened my presentation with this line, “You know, I’ve had nightmares like this…” Instead of the roars of laughter, I was expecting, a wave of silence ensued. Not only was the line not funny, but it was also wholly inappropriate and I immediately lost my audience. Not my best day. Learn from my mistakes.

Finally, let’s touch on the importance of approaching a speech as a conversation. You and I are sitting here enjoying our coffee and having a friendly, relaxed conversation. Strive for that every chance you get. You may not always have that luxury. Some speeches and presentations simply demand formality. But even in those cases, you can usually make it somewhat conversational. I always try to write my speeches in a conversational style. Like I’m talking to a friend…or trying to make a new one.

So, to recap: tell a story, learn your lines, hook your audience with a simple sentence, close with a question or call to action, use repetition, keep it conversational, treat your audience as a friend, and give yourself permission to relax.

Above all, be yourself. Allow yourself to be as relaxed as you are with those closest to you. If you’re relaxed, if you try to think of your audience as a friend, then, in most cases, they too will relax and they will root for you. Even if they disagree with what you are telling them, they will respect you and they will listen.

How about another cup?

Key Takeaways

Remember This!

The most important part of your speech is the introduction because if you don’t get their attention, they are not listening to the rest of what you have to say.
To get attention, tell a story, use humor, share a quote, tell a startling fact, show a prop, ask a question, reference the occasion.
In addition to the grabber, a good introduction should establish rapport and tell the audience why you are credible.
An introduction often includes a “so what who cares statement” to tell the audience why this should matter to them.
The thesis/preview should be clear enough that someone could read just that sentence or couple of sentences and know what the speech is about.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you.

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

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Opening Statements in Trump’s Criminal Trial: Five Takeaways

Prosecutors signaled a sweeping case and Donald J. Trump’s lawyers began their assault on witnesses’ credibility. The judge seems intent on expediting the first trial of an American president.

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Former President Donald J. Trump sitting at table in a dark suit. An officer stands behind him and gestures.

By Jesse McKinley and Kate Christobek

April 22, 2024

Monday marked another key moment in the criminal trial of Donald J. Trump: opening statements, during which the former president listened quietly to the prosecution’s allegations of crimes, and the defense’s counterargument that he was a simple man, wrongly accused.

The jury that will decide Mr. Trump’s case concentrated intently on the statements, which began the presentation of what will be weeks of testimony and other evidence, all in a tense courtroom in Lower Manhattan.

The presumptive Republican presidential nominee once more, Mr. Trump, 77, is charged with falsifying 34 business records in an attempt to cover up a payment to a porn star, Stormy Daniels, in the days before the 2016 election. Ms. Daniels, who may testify, says that she and Mr. Trump had a sexual encounter in 2006, a claim the former president denies.

Mr. Trump has also denied the 34 felony charges, calling them orchestrated by Democrats; if convicted, the former president could face probation or up to four years in prison.

Here are five takeaways from Mr. Trump’s fifth day on trial:

The prosecution has a big story to tell.

The charges faced by Mr. Trump may sound bland — “falsifying business records” doesn’t really set the heart racing — but the prosecution made clear on Monday that it plans on painting a much broader picture.

Matthew Colangelo, a prosecutor, laid out in his opening statement a tale that touched on tabloid journalism , tawdry affairs and covertly recorded phone calls . Jurors will likely be told about events inside fancy hotel rooms, Trump Tower and even the Oval Office. And the stakes? The presidency.

All that suggests that the case will keep jurors wide-awake during the six or so weeks it is projected to take. Indeed, when asked if they wanted paper and pens to take notes, more than half of the people in the jury box (12 jurors and six alternates) raised their hands.

Who Are Key Players in the Trump Manhattan Criminal Trial?

The first criminal trial of former President Donald J. Trump is underway. Take a closer look at central figures related to the case.

The defense wants to destroy prosecution witnesses.

Mr. Trump’s lead lawyer, Todd Blanche, used his opening statement to cast Mr. Trump’s actions leading to this case as run-of-the-mill business, and said that Mr. Trump is defending himself at trial, just as “any of us would do.”

He argued that the use of a nondisclosure agreement — the document Ms. Daniels signed after receiving the payment — was typical among the wealthy and the famous and “nothing illegal.” He continued that there was nothing wrong with trying to influence an election, adding: “It’s called democracy.”

Mr. Blanche also attacked Mr. Cohen, a former lawyer and fixer for Mr. Trump. He said Mr. Cohen, who pleaded guilty to federal campaign finance crimes in 2018, was a “criminal” who “can’t be trusted.” He added that Ms. Daniels was “biased” against Mr. Trump and made a living off her story about the sexual encounter.

He called the heart of the prosecution case just “34 pieces of paper” that don’t involve Mr. Trump.

Trump was muted during the abbreviated day in court.

On Mr. Trump’s way into the courtroom on Monday, he addressed reporters for about three minutes and blasted a range of perceived enemies, including New York’s attorney general, Letitia James, and the judge in a recent civil fraud case that resulted in a $454 million judgment against him.

But Mr. Trump’s behavior during opening statements reflected that he understood the gravity of the moment.

Mr. Trump made no outbursts during the prosecution’s opening statement, although he occasionally showed displeasure: He shook his head slightly at arguments that he orchestrated a scheme to corrupt the presidential election and then more strenuously when prosecutors said he was guilty of felonies.

During his own side’s opening statement, Mr. Trump sat largely motionless and expressionless watching his lawyer Mr. Blanche. Mr. Trump’s behavior was muted compared with his volatility during past Manhattan court appearances.

But at the conclusion of the trial day, Mr. Trump took his preferred spot in front of a television camera in the hallway, and spoke for more than nine minutes, attacking the prosecutor’s case — once again — as unfair.

David Pecker used to live on celebrity news. Now, he is the news.

Prosecutors’ first witness was David Pecker, the longtime publisher of The National Enquirer . He ambled to the stand and promptly gave a lesson in the ways of tabloid journalism, including the purchasing of articles — anything more than $10,000, he had to approve — and the significance of putting a famous face right out front.

“The only thing that was important is the cover of a magazine,” Mr. Pecker testified.

In about 30 minutes of testimony, Mr. Pecker also laid out trade secrets on sourcing, saying hotel workers and limo drivers could be a font of information on the rich and famous.

He seemed at ease: laughing at a prosecutor’s jokes, and sometimes directly addressing the jury just a few feet away.

We’re moving right along.

Over the past five trial days, the judge overseeing the case, Juan M. Merchan, has shown that he is eager to keep this trial on schedule. He seems serious about keeping his word to the jurors that the trial will last six weeks.

On Monday, truncated by a juror’s dental emergency and the Passover holiday, he decided to start with the first witness — Mr. Pecker — despite having only half an hour left on his schedule.

On Tuesday, the court will first consider a prosecution motion to hold Mr. Trump in contempt over recent comments that they say violated a gag order meant to keep him from attacking participants in the trial and their families.

Then, Mr. Pecker will continue on the stand, probably diving deeper into the “catch-and-kill” scheme used to buy up — and cover up — unflattering stories, a central element of the prosecution’s narrative.

Court will end early again, at 2 p.m., for further observance of Passover and then will have its weekly Wednesday break.

But there is little indication that as the weeks pass, Justice Merchan will let the pace slacken.

Jesse McKinley is a Times reporter covering upstate New York, courts and politics. More about Jesse McKinley

Kate Christobek is a reporter covering the civil and criminal cases against former president Donald J. Trump for The Times. More about Kate Christobek

Our Coverage of the Trump Hush-Money Trial

News and Analysis

The criminal trial of Trump featured vivid testimony about a plot to protect his first presidential campaign and the beginnings of a tough cross-examination of the prosecution’s initial witness, David Pecker , former publisher of The National Enquirer. Here are the takeaways .

Dozens of protesters calling for the justice system to punish Trump briefly blocked traffic on several streets near the Lower Manhattan courthouse where he is facing his first criminal trial.

Prosecutors accused Trump of violating a gag order four additional times , saying that he continues to defy the judge’s directions not to attack witnesses , prosecutors and jurors in his hush-money trial.

15 Powerful Speech Opening Lines (And How to Create Your Own)

Hrideep barot.

Public Speaking , Speech Writing

Powerful speech opening lines set the tone and mood of your speech. It’s what grips the audience to want to know more about the rest of your talk.

The first few seconds are critical. It’s when you have maximum attention of the audience. And you must capitalize on that!

Instead of starting off with something plain and obvious such as a ‘Thank you’ or ‘Good Morning’, there’s so much more you can do for a powerful speech opening (here’s a great article we wrote a while ago on how you should NOT start your speech ).

To help you with this, I’ve compiled some of my favourite openings from various speakers. These speakers have gone on to deliver TED talks , win international Toastmaster competitions or are just noteworthy people who have mastered the art of communication.

After each speaker’s opening line, I have added how you can include their style of opening into your own speech. Understanding how these great speakers do it will certainly give you an idea to create your own speech opening line which will grip the audience from the outset!

Alright! Let’s dive into the 15 powerful speech openings…

Note: Want to take your communications skills to the next level? Book a complimentary consultation with one of our expert communication coaches. We’ll look under the hood of your hurdles and pick two to three growth opportunities so you can speak with impact!

1. Ric Elias

Opening: “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.”

How to use the power of imagination to open your speech?

Putting your audience in a state of imagination can work extremely well to captivate them for the remainder of your talk.

It really helps to bring your audience in a certain mood that preps them for what’s about to come next. Speakers have used this with high effectiveness by transporting their audience into an imaginary land to help prove their point.

When Ric Elias opened his speech, the detail he used (3000 ft, sound of the engine going clack-clack-clack) made me feel that I too was in the plane. He was trying to make the audience experience what he was feeling – and, at least in my opinion, he did.

When using the imagination opening for speeches, the key is – detail. While we want the audience to wander into imagination, we want them to wander off to the image that we want to create for them. So, detail out your scenario if you’re going to use this technique.

Make your audience feel like they too are in the same circumstance as you were when you were in that particular situation.

2. Barack Obama

Opening: “You can’t say it, but you know it’s true.”

3. Seth MacFarlane

Opening: “There’s nowhere I would rather be on a day like this than around all this electoral equipment.” (It was raining)

How to use humour to open your speech?

When you use humour in a manner that suits your personality, it can set you up for a great speech. Why? Because getting a laugh in the first 30 seconds or so is a great way to quickly get the audience to like you.

And when they like you, they are much more likely to listen to and believe in your ideas.

Obama effortlessly uses his opening line to entice laughter among the audience. He brilliantly used the setting (the context of Trump becoming President) and said a line that completely matched his style of speaking.

Saying a joke without really saying a joke and getting people to laugh requires you to be completely comfortable in your own skin. And that’s not easy for many people (me being one of them).

If the joke doesn’t land as expected, it could lead to a rocky start.

Keep in mind the following when attempting to deliver a funny introduction:

Know your audience: Make sure your audience gets the context of the joke (if it’s an inside joke among the members you’re speaking to, that’s even better!). You can read this article we wrote where we give you tips on how you can actually get to know your audience better to ensure maximum impact with your speech openings
The joke should suit your natural personality. Don’t make it look forced or it won’t elicit the desired response
Test the opening out on a few people who match your real audience. Analyze their response and tweak the joke accordingly if necessary
Starting your speech with humour means your setting the tone of your speech. It would make sense to have a few more jokes sprinkled around the rest of the speech as well as the audience might be expecting the same from you

4. Mohammed Qahtani

Opening: Puts a cigarette on his lips, lights a lighter, stops just before lighting the cigarette. Looks at audience, “What?”

5. Darren Tay

Opening: Puts a white pair of briefs over his pants.

How to use props to begin your speech?

The reason props work so well in a talk is because in most cases the audience is not expecting anything more than just talking. So when a speaker pulls out an object that is unusual, everyone’s attention goes right to it.

It makes you wonder why that prop is being used in this particular speech.

The key word here is unusual . To grip the audience’s attention at the beginning of the speech, the prop being used should be something that the audience would never expect. Otherwise, it just becomes something that is common. And common = boring!

What Mohammed Qahtani and Darren Tay did superbly well in their talks was that they used props that nobody expected them to.

By pulling out a cigarette and lighter or a white pair of underwear, the audience can’t help but be gripped by what the speaker is about to do next. And that makes for a powerful speech opening.

6. Simon Sinek

Opening: “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”

7. Julian Treasure

Opening: “The human voice. It’s the instrument we all play. It’s the most powerful sound in the world. Probably the only one that can start a war or say “I love you.” And yet many people have the experience that when they speak people don’t listen to them. Why is that? How can we speak powerfully to make change in the world?”

How to use questions to open a speech?

I use this method often. Starting off with a question is the simplest way to start your speech in a manner that immediately engages the audience.

But we should keep our questions compelling as opposed to something that is fairly obvious.

I’ve heard many speakers start their speeches with questions like “How many of us want to be successful?”

No one is going to say ‘no’ to that and frankly, I just feel silly raising my hand at such questions.

Simon Sinek and Jullian Treasure used questions in a manner that really made the audience think and make them curious to find out what the answer to that question is.

What Jullian Treasure did even better was the use of a few statements which built up to his question. This made the question even more compelling and set the theme for what the rest of his talk would be about.

So think of what question you can ask in your speech that will:

Set the theme for the remainder of your speech
Not be something that is fairly obvious
Be compelling enough so that the audience will actually want to know what the answer to that question will be

8. Aaron Beverley

Opening: Long pause (after an absurdly long introduction of a 57-word speech title). “Be honest. You enjoyed that, didn’t you?”

How to use silence for speech openings?

The reason this speech opening stands out is because of the fact that the title itself is 57 words long. The audience was already hilariously intrigued by what was going to come next.

But what’s so gripping here is the way Aaron holds the crowd’s suspense by…doing nothing. For about 10 to 12 seconds he did nothing but stand and look at the audience. Everyone quietened down. He then broke this silence by a humorous remark that brought the audience laughing down again.

When going on to open your speech, besides focusing on building a killer opening sentence, how about just being silent?

It’s important to keep in mind that the point of having a strong opening is so that the audience’s attention is all on you and are intrigued enough to want to listen to the rest of your speech.

Silence is a great way to do that. When you get on the stage, just pause for a few seconds (about 3 to 5 seconds) and just look at the crowd. Let the audience and yourself settle in to the fact that the spotlight is now on you.

I can’t put my finger on it, but there is something about starting the speech off with a pure pause that just makes the beginning so much more powerful. It adds credibility to you as a speaker as well, making you look more comfortable and confident on stage.

If you want to know more about the power of pausing in public speaking , check out this post we wrote. It will give you a deeper insight into the importance of pausing and how you can harness it for your own speeches. You can also check out this video to know more about Pausing for Public Speaking:

9. Dan Pink

Opening: “I need to make a confession at the outset here. Little over 20 years ago, I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know but that here I feel kind of obliged to reveal.”

10. Kelly McGonigal

Opening: “I have a confession to make. But first I want you to make a little confession to me.”

How to use a build-up to open your speech?

When there are so many amazing ways to start a speech and grip an audience from the outset, why would you ever choose to begin your speech with a ‘Good morning?’.

That’s what I love about build-ups. They set the mood for something awesome that’s about to come in that the audience will feel like they just have to know about.

Instead of starting a speech as it is, see if you can add some build-up to your beginning itself. For instance, in Kelly McGonigal’s speech, she could have started off with the question of stress itself (which she eventually moves on to in her speech). It’s not a bad way to start the speech.

But by adding the statement of “I have a confession to make” and then not revealing the confession for a little bit, the audience is gripped to know what she’s about to do next and find out what indeed is her confession.

11. Tim Urban

Opening: “So in college, I was a government major. Which means that I had to write a lot of papers. Now when a normal student writes a paper, they might spread the work out a little like this.”

12. Scott Dinsmore

Opening: “8 years ago, I got the worst career advice of my life.”

How to use storytelling as a speech opening?

“The most powerful person in the world is the storyteller.” Steve Jobs

Storytelling is the foundation of good speeches. Starting your speech with a story is a great way to grip the audience’s attention. It makes them yearn to want to know how the rest of the story is going to pan out.

Tim Urban starts off his speech with a story dating back to his college days. His use of slides is masterful and something we all can learn from. But while his story sounds simple, it does the job of intriguing the audience to want to know more.

As soon as I heard the opening lines, I thought to myself “If normal students write their paper in a certain manner, how does Tim write his papers?”

Combine such a simple yet intriguing opening with comedic slides, and you’ve got yourself a pretty gripping speech.

Scott Dismore’s statement has a similar impact. However, just a side note, Scott Dismore actually started his speech with “Wow, what an honour.”

I would advise to not start your talk with something such as that. It’s way too common and does not do the job an opening must, which is to grip your audience and set the tone for what’s coming.

13. Larry Smith

Opening: “I want to discuss with you this afternoon why you’re going to fail to have a great career.”

14. Jane McGonigal

Opening: “You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.”

How to use provocative statements to start your speech?

Making a provocative statement creates a keen desire among the audience to want to know more about what you have to say. It immediately brings everyone into attention.

Larry Smith did just that by making his opening statement surprising, lightly humorous, and above all – fearful. These elements lead to an opening statement which creates so much curiosity among the audience that they need to know how your speech pans out.

This one time, I remember seeing a speaker start a speech with, “Last week, my best friend committed suicide.” The entire crowd was gripped. Everyone could feel the tension in the room.

They were just waiting for the speaker to continue to know where this speech will go.

That’s what a hard-hitting statement does, it intrigues your audience so much that they can’t wait to hear more! Just a tip, if you do start off with a provocative, hard-hitting statement, make sure you pause for a moment after saying it.

Silence after an impactful statement will allow your message to really sink in with the audience.

Related article: 5 Ways to Grab Your Audience’s Attention When You’re Losing it!

15. Ramona J Smith

Opening: In a boxing stance, “Life would sometimes feel like a fight. The punches, jabs and hooks will come in the form of challenges, obstacles and failures. Yet if you stay in the ring and learn from those past fights, at the end of each round, you’ll be still standing.”

How to use your full body to grip the audience at the beginning of your speech?

In a talk, the audience is expecting you to do just that – talk. But when you enter the stage and start putting your full body into use in a way that the audience does not expect, it grabs their attention.

Body language is critical when it comes to public speaking. Hand gestures, stage movement, facial expressions are all things that need to be paid attention to while you’re speaking on stage. But that’s not I’m talking about here.

Here, I’m referring to a unique use of the body that grips the audience, like how Ramona did. By using her body to get into a boxing stance, imitating punches, jabs and hooks with her arms while talking – that’s what got the audience’s attention.

The reason I say this is so powerful is because if you take Ramona’s speech and remove the body usage from her opening, the entire magic of the opening falls flat.

While the content is definitely strong, without those movements, she would not have captured the audience’s attention as beautifully as she did with the use of her body.

So if you have a speech opening that seems slightly dull, see if you can add some body movement to it.

If your speech starts with a story of someone running, actually act out the running. If your speech starts with a story of someone reading, actually act out the reading.

It will make your speech opening that much more impactful.

Related article: 5 Body Language Tips to Command the Stage

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Final Words

So there it is! 15 speech openings from some of my favourite speeches. Hopefully, these will act as a guide for you to create your own opening which is super impactful and sets you off on the path to becoming a powerful public speaker!

But remember, while a speech opening is super important, it’s just part of an overall structure.

If you’re serious about not just creating a great speech opening but to improve your public speaking at an overall level, I would highly recommend you to check out this course: Acumen Presents: Chris Anderson on Public Speaking on Udemy. Not only does it have specific lectures on starting and ending a speech, but it also offers an in-depth guide into all the nuances of public speaking.

Being the founder of TED Talks, Chris Anderson provides numerous examples of the best TED speakers to give us a very practical way of overcoming stage fear and delivering a speech that people will remember. His course has helped me personally and I would definitely recommend it to anyone looking to learn public speaking.

No one is ever “done” learning public speaking. It’s a continuous process and you can always get better. Keep learning, keep conquering and keep being awesome!

Lastly, if you want to know how you should NOT open your speech, we’ve got a video for you:

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Prosecutors at hush money trial say Trump led 'porn star payoff' scheme to 'corrupt' 2016 election

Donald Trump "orchestrated a criminal scheme to corrupt the 2016 presidential election," a prosecutor told jurors Monday during opening statements in the first criminal trial of a former president.

"This case is about a criminal conspiracy and a cover-up,” prosecutor Matthew Colangelo told the 12-person jury and six alternates. Trump, he said, conspired to corrupt the 2016 presidential election by scheming with his lawyer Michael Cohen and David Pecker, who was the publisher of the National Enquirer at the time.

“Then, he covered up that criminal conspiracy by lying in his New York business records over and over and over again,” Colangelo said.

Pecker was called as the prosecution's first witness following opening statements from both sides. Trump's lawyer Todd Blanche told the jury his client was not guilty because no crime was committed.

Trump, who had his eyes closed for periods during the morning proceedings, seemed much more engaged when his old ally and friend Pecker was taking the stand. Trump craned his neck when Pecker walked in, almost as if to see whether Pecker would meet his eye. Trump also poked at his attorney Emil Bove and whispered something as Pecker, 72, got situated, and he leaned forward attentively when he began testifying.

Pecker did not get to his relationship with Trump by the time the court day ended. The proceedings ended early because a juror had an emergency dental appointment.

Trump told reporters afterward that the case was "unfair" and launched into an attack against Cohen, who's expected to be called as witness.

"When are they going to look at all the lies that Cohen did in the last trial? He got caught lying in the last trial. Pure lying," Trump said, apparently referring to Cohen's statement in the civil fraud case against Trump that he lied under oath during part of his 2018 guilty plea. "When are they going to look at that?” Trump said.

The comments are likely to come up at a hearing Tuesday morning, when Manhattan District Attorney Alvin Bragg's office is scheduled to argue that Trump has repeatedly violated a partial gag order barring him from making "public statements about known or reasonably foreseeable witnesses concerning their potential participation in the investigation or in this criminal proceeding."

Prosecutors have said Cohen and Pecker, the longtime former publisher of the Enquirer, are central figures in the alleged scheme to bury claims from women who said they had had affairs with Trump.

Colangelo told the jurors they will hear about a 2015 meeting at Trump Tower with Trump, Cohen and Pecker. Both Cohen and Pecker had specific roles to play in the scheme, Colangelo said. “Cohen’s job really was to take care of problems for the defendant,” he said. “He was Trump’s fixer.” Pecker, meanwhile, would act as “the eyes and ears” for Trump and would let him and Cohen know about any allegations that could hurt his campaign.

The DA alleges the three conspired to hide “damaging information from the voting public.” That included allegations from a former Playboy model named Karen McDougal who said she had a 10-month sexual relationship with Trump that ended in April 2007. Pecker’s AMI agreed to pay her $150,000 in a deal to essentially buy her silence — a practice that was referred to as “catch and kill.” Trump has denied McDougal's claims.

The situation took on a greater sense of urgency for Trump in October 2016. That's when The Washington Post published the " Access Hollywood " tape, which caught Trump on a hot mic saying he could grope women without their consent because "when you're a star, they let you do it."

Judge Juan Merchan barred the DA from playing the tape for the jury for fear it would be too prejudicial, but he did allow prosecutors to use a transcript of Trump's remarks.

Colangelo said the impact of the tape was “immediate and explosive.”

“The defendant and his campaign were concerned that it would irrevocably damage him with female voters,” he said, and "the campaign went into immediate damage control mode."

It was around that time that the Enquirer heard that adult film actress Stormy Daniels was interested in coming forward with a claim that she had a sexual encounter with Trump in 2006. Trump was "adamant" he didn't want that claim, which he denies, to become public for fear it would be "devastating" to his campaign, Colangelo said.

Cohen then struck a deal to buy Daniels' silence for $130,000, Colangelo said.

"It was election fraud, pure and simple," Colangelo said, adding “We’ll never know, and it doesn’t matter, if this conspiracy was a difference maker in the close election.”

Colangelo said the Trump Organization, Trump’s company, couldn’t cut Cohen a check with the memo “reimbursement for porn star payoff” so "they agreed to cook the books" and make it look like the reimbursement was income.

"The defendant said in his business records that he was paying Cohen for legal services pursuant to a retainer agreement. But, those were lies. There was no retainer agreement," Colangelo said.

“It was instead what they thought was a clever way to pay Cohen back without being too obvious about it,” he said. But what they did was a crime, Colangelo said. “Donald Trump is guilty of 34 counts of falsifying business records in the first degree,” he concluded.

Trump's attorney Blanche countered in his opening statement that his client hasn’t committed any crimes. “The story you just heard, you will learn, is not true,” he said. "President Trump is innocent. President Trump did not commit any crimes."

He said the only thing Trump did was sign checks for legal services rendered by his lawyer.

“The invoice is processed, somebody at Trump Tower generated a check, the check was ultimately signed, and there was a record in the ledger,” Blanche said. “He’s the only signatory on his personal checking account, which is why he signed the check.

"So what on Earth is a crime? What’s a crime, of what I just described?” Blanche said. "None of this is a crime," he said, adding that nondisclosure agreements like the one Daniels signed are legal.

As for the election interference argument, Blanche said, “I have a spoiler alert: There’s nothing wrong with trying to influence an election. It’s called democracy.”

In a preview of his trial strategy, Blanche also attacked Daniels' and Cohen's character and credibility. He accused Daniels, whom he described as "extremely biased," of trying to "extort" Trump, a word that the judge ordered stricken from the record. Blanche then said what Daniels had been threatening to do by going public with her allegation was "sinister" and "damaging to [Trump] and damaging to his family.”

Blanche also said Daniels' testimony, while salacious, doesn't matter because she doesn't know anything about how Cohen was repaid.

The bulk of Blanche's attacks were reserved for Cohen, who pleaded guilty in 2018 to numerous crimes, including some that he said he carried out on Trump's behalf.

“Michael Cohen was obsessed with President Trump. He’s obsessed with President Trump, even to this day,” Blanche said, calling him a "convicted felon" and a "convicted liar."

“He has talked extensively about his desire to see President Trump go to prison,” Blanche said, including in public on Sunday.

He told the jurors that if they listen to the evidence, they'll return "a very swift not guilty verdict."

Cohen said in a statement afterward, “The facts will come out at the time of trial that contradicts Todd Blanche’s mischaracterizations of me.”

Trump faces 34 counts of falsifying business records related to the hush money payment to Daniels. Trump, who has pleaded not guilty , could face up to four years in prison if he is convicted.

On his way into the courtroom Monday morning, he told reporters: “It’s a very, very sad day in America. I can tell you that.”

The day got off to a rough start for Trump, with Merchan, the judge, ruling that if he winds up taking the stand in his own defense, prosecutors can cross-examine him about another New York judge's finding that he and his business committed "persistent" fraud and violated a gag order, juries' finding him civilly responsible for sexual abuse and defamation in the E. Jean Carroll cases and a settlement in a case that found he used his now- shuttered foundation to improperly further his campaign in the 2016 election. Trump's attorneys had argued that all of those topics should be out of bounds.

Trump didn't show concern — he sat with his eyes closed through much of Merchan's ruling. He briefly opened his eyes when the jury was brought in for the judge's instructions and then closed them again.

Bragg was sitting in the front row of the courtroom ahead of opening statements.

Cohen, Daniels and McDougal are also expected to testify during the trial, which is estimated to take six weeks.

The jury consists of seven men and five women. The final day of jury selection, Friday, was particularly intense , as some potential jurors broke down in tears and said they were too anxious to be seated. They were excused. A man also set himself on fire outside the courthouse.

Trial proceedings Tuesday will be abbreviated, ending at 2 p.m. ET because of the Passover holiday.

Adam Reiss is a reporter and producer for NBC and MSNBC.

Dareh Gregorian is a politics reporter for NBC News.

Jonathan Allen is a senior national politics reporter for NBC News, based in Washington.

International

Trump criminal trial wraps for the day after opening statements and first witness

From CNN's Jeremy Herb, Lauren del Valle and Kara Scannell in the courthouse

Trump's motorcade arrives at courthouse ahead of opening statements

From CNN's Kristina Sgueglia

Donald Trump’s motorcade has arrived at the Manhattan courthouse where the former president is expected to attend opening statements in his historic criminal trial.

Trump has in the past spoken to media in the courthouse hallway ahead of court proceedings, which get underway at 9:30 a.m. ET.

The court is expected to adjourn at 2 p.m. ET today due to the Passover holiday.

The key players in the New York hush money case

From CNN's Kaanita Iyer, Amy O'Kruk and Curt Merrill

This composite image shows former President Donald Trump (center), Stormy Daniels (top left), Michael Cohen (middle left), David Pecker (bottom left), Hope Hicks (top right), Alvin Bragg (middle right) and Judge Juan Merchan (bottom right).

Opening statements in Donald Trump’s criminal New York hush money trial are set to begin this morning, more than a year after the former president was indicted in the case.

Trump has been accused of taking part in an illegal conspiracy to undermine the integrity of the 2016 election and an unlawful plan to suppress negative information, which included a hush money payment made to an adult-film star to hide an affair. Trump has denied the affair.

Prosecutors allege that Trump allegedly disguised the transaction as a legal payment and falsified business records numerous times to “promote his candidacy.” Trump faces 34 counts of falsifying business records. He has pleaded not guilty.

David Pecker, the former chairman of American Media Inc., which publishes the National Enquirer. Pecker will be the first witness called by the district attorney’s office, according to a person familiar with the plans.

Read about the key people in the cas e below:

Trump is on his way to court

Former president Donald Trump leaves Trump Tower on his way to Manhattan criminal court in New York, on Monday, April 22.

Former President Donald Trump is en route to the Manhattan courthouse where opening statements will begin this morning in his hush money criminal trial.

Jury is set to hear opening statements in Trump's first criminal trial. Here's how today could play out

From CNN Staff

The historic first criminal trial of former president and GOP front-runner Donald Trump – which some have dubbed the trial of the century — gets underway today with opening statements at 9:30 a.m. ET in Manhattan Criminal court.

Here's how the day could play out:

After opening statements, the prosecution will call its first witness, expected to be Trump's long-time friend and former chief executiv e of American Media David Pecker, according to a source familiar.
Court will end at 2 p.m. ET today, due to the Passover holiday.
Michael Cohen, Stormy Daniels, Pecker, and Trump' former campaign spokesperson Hope Hicks are among the high-profile witnesses who are planning to be called by prosecutors, according to people familiar with the case. Other witnesses will include bankers and Trump Organization officials who handled the payments, lawyers-involved in the transaction, as well as other people who worked on Trump’s campaign, the people said.

The judge also said he’d rule Monday morning on what prosecutors can ask Trump if he testifies. Prosecutors say if Trump testifies, they want to use his past legal run-ins to discredit him to the jury — this includes his Civil Fraud and E. Jean Carroll defamation verdicts among other legal run-ins. Trump’s defense disputed every item the prosecutors wanted to bring up. Trump said again outside the courtroom Friday that he will testify.

Alternates ensure a trial can continue if a seated juror cannot proceed. Here's when they may step in

From CNN's Elise Hammond

Attorneys selected a jury of 12 New Yorkers along with six alternates before opening statements began.

Both sides know jury selection is one of the most important parts of the trial. These are the people who will hear the evidence and determine the historic outcome. Alternates ensure the trial can continue to the end if a seated juror cannot proceed.

New York criminal procedure law outlines several cases in which an alternate would replace a juror, and that juror would be dismissed, during a trial.

That includes:

If a juror gets sick or has some "other incapacity"
The juror is not available to serve on the jury anymore
If the court finds additional information or facts are revealed after jury selection that suggests the juror is “grossly unqualified” to be on the case
If a juror does not show up to court
The juror engaged in “misconduct of a substantial nature” — but not conduct that would warrant a mistrial

The state law also says alternates must have the same qualifications and go through the same examination as other jurors. Alternates will listen to the entire trial, but won’t participate in deliberations.

Trump's defense attorney will give a relatively short opening statement, focusing on witness credibility

From CNN's Katelyn Polantz

The opening statement from Trump's defense attorney Todd Blanche is expected to be relatively short today, though there is no time limit set by the judge, according to a person familiar with the approach.

The defense is also expected to focus on the credibility of witnesses, as they continue to attempt to undermine or limit expected witness testimony from Michael Cohen, Stormy Daniels and others.

Analysis: Opening statements to show the personal and political stakes of Trump’s first criminal trial

From CNN's Stephen Collinson

Donald Trump was once, and may soon be again, the most powerful man in the world. But on Monday, his diminished reality as a criminal defendant will become clear during opening statements in his first criminal trial.

The presumptive GOP presidential nominee has long chafed at the constraints of the law, the Constitution and general decorum as he’s presented himself as an omnipotent force throughout his business and political career.

But with jury selection now complete in his hush money trial in Manhattan, Trump’s fate is in the hands of prosecutors, his attorneys, a judge and 12 people , who, according to bedrock principles of the legal system, are regarded as peers of the ex-president.

Nothing is more antithetical to Trump’s lifelong operating assumption that because of who he is, he is immune from such accountability.

Just over six months from the election that could see him restored to the White House, Trump has little ability to dictate action in proceedings in which his liberty may be at stake.

His normal weapons of histrionics, obfuscation and intimidation have no currency inside a courtroom. The fact that he is compelled to be in court four days a week for multiple weeks is also a serious inconvenience to the Republican candidate.

Regardless of its outcome, this trial is underscoring how the presumptive GOP nominee is like no other presidential candidate in history.

Whether or not he’s a convicted felon by Election Day, voters will be reminded of questions around his character and his many legal entanglements – with three more criminal cases looming, all in which he’s pleaded not guilty.

Read Collinson's full analysis ahead of opening statements in Trump's first criminal trial .

Former National Enquirer publisher David Pecker expected to be first witness called in trial, a source says

From CNN's Kara Scannell

David Pecker addresses those attending the Shape & Men's Fitness Super Bowl Party in New York in 2014.

The first witness to be called by the Manhattan district attorney’s office in Donald Trump’s criminal hush money trial is expected to be David Pecker, according to a person familiar with the plans.

As the then-chairman of American Media Inc., which publishes the National Enquirer, Pecker was involved in numerous “catch-and-kill” schemes he orchestrated on behalf of Trump, and he allegedly helped broker the deal with adult film star Stormy Daniels which is at the center of the Trump hush money case.

The New York Times first reported on the expected witness. The district attorney's office is expected to call him after opening statements are completed.

More about Pecker's role in the case : According to court documents, an agent for Daniels contacted AMI in October 2016 and said she was willing to go public with her allegations of an affair with Trump. Pecker then allegedly contacted Michael Cohen, who subsequently negotiated the deal, per court filings from Cohen’s plea agreement.

In a separate incident, AMI agreed to pay model and actress Karen McDougal $150,000 months before the 2016 election for her silence about an alleged affair with Trump. While this payment is not part of the charges against the former president, prosecutors are expected to use it to establish a pattern of such payments. Pecker has been granted immunity in exchange for his testimony and AMI signed a non-prosecution agreement with prosecutors.

GOP lawmakers struggle to defend Trump’s conduct in hush money case

From CNN’s Morgan Rimmer and Manu Raju

Reublican lawmakers struggled last week to defend former President Donald Trump’s conduct connected to his hush money trial, instead going after the prosecution when asked by CNN.

Several Republicans expressed uneasiness with the allegation Trump paid off adult film actress Stormy Daniels to cover up their extramarital affair.

Rep. Barry Loudermilk told CNN “it does, personally” concern him, but argued what’s done is done. “I mean, it's, it's nothing that I would engage in. And I wish others would not, but it’s a fact of things that have happened, and those are also things that had happened in the past,” he said. The Georgia Republican insisted voters were inclined to “overlook” Trump’s conduct.
Sen. Cynthia Lummis agreed, saying she didn’t approve of Trump’s alleged actions. However, she argued the trial wouldn’t hurt his campaign because voters would see the prosecution as politically motivated. “I think that Americans are just very cynical about whether these trials are contrived or whether they're legitimate," she said.

Other Republicans dodged when pressed for their opinion on Trump’s conduct, instead attacking Manhattan District Attorney Alvin Bragg.

Sen. Josh Hawley called the trial “absurd,” saying, “Those are allegations we still have a chance to disprove. What disturbs me is the case itself. We’ve never — I mean even people on the left are like, ‘This case is ridiculous.’”
Rep. John Duarte , a vulnerable House Republican whose district voted for President Joe Biden in 2020, would not say whether he had any personal issues with Trump’s conduct. When pressed, he argued voters would be more concerned with the economy than the trial. He agreed with Hawley, who said most of this information about Trump is not new, and is not likely to change any minds.
Sen. Mike Braun also expressed concern over whether Trump would get a "fair trial," dodging when pressed about his alleged conduct. "You get so much stuff that comes around, all that — I kind of don’t give it a lot of thought. The justice system is in motion. We’ll see if it’s a fair trial," he said.
Sen. Thom Tillis argued no one should make any judgments before the trial has ended. "I'm not going to judge anybody. I'm going to let the court process run through it," he said. The North Carolina Republican refused to say if he’d continue supporting the former president if he is convicted in this case.

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Donald Trump trial day 5 recap: Lawyers make opening plays in sweeping hush money case

Editor's note: This page recaps the news from Donald Trump's criminal trial for Monday, April 22. For the latest news from Trump's hush money trial , keep up with live updates from the courtroom on Tuesday, April 23 .

NEW YORK — The heart of former President Donald Trump 's New York hush money trial, overseen by Judge Juan Merchan , kicked off on Monday with opening statements and witness testimony.

Matthew Colangelo delivered the opening argument for the prosecution, alleging that the former president's actions were "election fraud, pure and simple." Trump's attorney, Todd Blanche, criticized accounts from Trump's former lawyer Michael Cohen and porn star Stormy Daniels , telling the jury "There's nothing wrong with trying to influence an election."

Jurors are deciding whether Trump falsified business records to cover up a hush money payment from Cohen to Daniels.

Trump authorized the payment in order to keep Daniels from hurting his 2016 presidential campaign by going public with her story that the pair had sex, according to the prosecutors. Trump denies Daniels' claim and has pleaded not guilty.

Prep for the polls: See who is running for president and compare where they stand on key issues in our Voter Guide

David Pecker , the former head of the National Enquirer’s parent company, was the first witness called to the stand in the case. He's expected to face further questions about how the company routinely paid for scandalous stories that it didn’t publish, under what others called a “catch-and-kill” strategy.

Catch up with USA TODAY's live updates from inside and outside the Manhattan courthouse:

Donald Trump insists payments were ‘legal expense’ rather than attempt to affect 2016 campaign

After a morning of opening arguments by prosecutors and defense lawyers in Donald Trump’s hush money trial, the former president gave his own eight-minute summary to reporters in the hallway outside the courtroom.

Trump is charged with falsifying business records to pay hush money to silence women before the 2016 election. But he insisted that his payments to his former lawyer, Michael Cohen, were correctly marked as legal expenses rather than what prosecutors contend were a reimbursement for the $130,000 paid to porn actress Stormy Daniels.

Trump said Cohen was imprisoned for other charges dealing with taxi medallions and tax fraud. But Cohen also pleaded guilty to a campaign finance violation for the payment to Daniels. Trump repeated that Manhattan District Attorney Alvin Bragg’s predecessor and federal prosecutors investigated him and declined to prosecute.

“This is what I got indicted for?” Trump asked. “It’s very unfair.

– Bart Jansen

Donald Trump exits courtroom after day 5 of hush money trial

Donald Trump exited the courtroom at 12:43 p.m. ET. Proceedings will resume Tuesday with arguments over whether Trump has violated Judge Juan Merchan's gag order.

Those will be held in the morning outside the presence of the jury. Jurors have been instructed that proceedings involving them will start at 11:30 a.m. ET on Tuesday, and will end at 2 p.m. ET in light of the Passover holiday.

– Aysha Bagchi

What is ‘catch-and-kill’?

The National Enquirer, a tabloid, routinely paid sources for stories and sometimes refused to publish them, under what prosecutors and witnesses in the Donald Trump hush money trial called a “catch-and-kill” strategy.

The publication’s parent company, American Media Inc., denied a catch-and-kill policy after The Wall Street Journal revealed a $150,000 payment to Karen McDougal, a former Playboy model who claimed a year-long affair with Trump, without ever publishing the story.

But instead, the company put her picture on a couple of magazine covers and had her write a few fitness columns.

AMI later acknowledged spending more than was routine to block McDougal’s story because the company expected to be reimbursed by Trump. The silencing of derogatory stories before the 2016 election is at the heart of Manhattan District Attorney Alvin Bragg’s charges against Trump that he falsified business records to pay hush money.

Lawyers, Judge Juan Merchan talk over lingering trial issues

Although jurors have left for the day, lawyers and the judge are continuing to discuss trial issues, including instructions the judge should give when lawyers introduce newspaper articles later in trial. Trump lawyer Emil Bove also raised concerns about "hearsay" coming into trial that's tied to Dylan Howard, a former editor of The National Enquirer who is unable to travel and come to the trial, according to earlier testimony.

"Hearsay" is a technical legal term referring to statements that were made outside a courtroom but are introduced in court in order to prove the truth of what was said. Such statements are prohibited unless they fall into specific exceptions.

Jurors excused for rest of day

Judge Juan Merchan said proceedings would need to wrap up for the rest of the day. He earlier said they would need to end by 12:30 p.m. ET for an alternate juror's emergency appointment over a toothache. The jurors have exited the courtroom. The lawyers have approached Merchan's bench for a private conversation.

Prosecutor asks Pecker about former National Enquirer editor, 'juicy stories '

Prosecutor Joshua Steinglass asked Pecker about Dylan Howard, who was once the editor of The National Enquirer. Howard now lives in Australia and has a health condition that prevents him from traveling, to the best of Pecker's knowledge, Pecker said. Pecker confirmed Howard would run "juicy stories" by Pecker.

Donald Trump listening intently to David Pecker testimony

Donald Trump has his arms on the table in front of him and is leaning his body forward slightly as he faces David Pecker directly.

Why is David Pecker tied to Donald Trump's hush money case? Publisher says he had 'final say' as former head of tabloid publisher

Pecker is describing his responsibilities when he was chairman, president, and CEO of American Media Inc. or "AMI," which owns The National Enquirer and other publications. He worked there from 1999 to 2020.

Pecker described having say over what would get published, including approving expenditures. He confirmed prosecutor Joshua Steinglass' statement that he would have "final say" over whether to publish an article involving a famous person.

David Pecker called to the stand

We have gotten our first witness in the case: David Pecker, a tabloid publisher. Prosecutors have alleged Pecker was a key member of a "catch-and-kill" conspiracy involving Donald Trump to prevent stories that could hurt his 2016 presidential campaign from becoming public.

Donald Trump returns to courtroom

Donald Trump returned to the courtroom at 12:01 p.m. ET, trailed by members of his defense team. Judge Juan Merchan just asked for jurors to be brought into the courtroom.

Judge Juan Merchan enters courtroom

Juan Merchan re-entered the courtroom at about noon ET. Prosecutors are also in the courtroom. We are waiting for Trump and his defense team to return.

Trump leaves the courtroom

Trump exited the courtroom at about 11:50 a.m. ET for a short break in proceedings.

Trump lawyer ends opening statement

Trump lawyer Todd Blanche ended his opening statement by telling the jurors to "use your common sense." He added: "We're New Yorkers."

Blanche reminded jurors they promised to put aside any views they have about Trump and decide the case based on the evidence presented in the trial. If they do that, there will be a "very swift" not guilty verdict for Trump, Blanche claimed.

Trump lawyer and prosecutors argue over Cohen's alleged lies

Trump lawyer Todd Blanche began telling jurors that Michael Cohen has lied multiple times under oath . But prosecutors objected and there was just a private conversation at the judge's bench. "The objection is sustained," Judge Juan Merchan said.

Blanche then told jurors they will learn Cohen has pleaded guilty to lying under oath. There was no objection – Merchan appears to be allowing that statement to the jurors.

Cohen pleaded guilty to lying to Congress in 2018.

Michael Cohen 'has a goal, an obsession, with getting Trump,' lawyer for Trump says

Todd Blanche in his opening statement has been focusing on Michael Cohen, a potentially key witness for prosecutors.

Michael Cohen "has misrepresented key conversations, where the only witness who was present for the conversation was Mr. Cohen and allegedly President Trump," Blanche told the jurors.

"He has a goal, an obsession, with getting Trump, and you're going to hear that," Blanche added. "I submit to you that he cannot be trusted."

Trump's lawyer says Stormy Daniels' claims are "false" in dramatic moment

Whether Stormy Daniels and Donald Trump actually had sex may be beside the point in this case, which deals with whether Trump falsified business records to cover up an attempt to unlawfully interfere with the 2016 election through the hush money payment to Daniels.

But Trump lawyer Todd Blanche still took his time in emphasizing Trump denies Daniels' claim. Paying Daniels for her agreement to not publicly spread "false – false – claims" about Trump isn't illegal, Blanche told the jurors.

Trump lawyer : 'There's nothing wrong with trying to influence an election. It's called democracy.'

"There's nothing wrong with trying to influence an election. It's called democracy," Trump lawyer Todd Blanche told the jurors. Blanche added that prosecutors have put a "sinister" spin on this, as if it's a crime, but jurors will learn it's not.

Defense lawyer denies Donald Trump was reimbursing Michael Cohen for Stormy Daniels hush money

Donald Trump's defense is beginning to take shape. Trump lawyer Todd Blanche said a series of payments Trump sent to Michael Cohen weren't payback for Cohen paying porn star Stormy Daniels hush money.

That contradicts prosecutors, who say they were reimbursement payments. Blanche said Cohen was Trump's personal attorney. According to prosecutors, Trump falsely labeled his checks to Cohen as being for legal services.

Trump is now looking over in direction of jurors and lawyer

Donald Trump largely looked forward as prosecutor Matthew Colangelo delivered an opening statement to Trump's right, in the direction of the jurors who are also to Trump's right.

Now that Trump lawyer Todd Blanche is addressing jurors, the presumptive Republican presidential nominee has turned his body and face toward his right, facing the jurors often and sometimes turning his head to see Blanche, who is standing both to Trump's right and slightly behind him.

'He's a husband. He's a father. He's a person': Trump lawyer addresses jurors

Trump lawyer Todd Blanche said his team will refer to Trump as "President Trump" throughout the trial out of respect for the office he held. Blanche added about his client: "He's also a man. He's a husband. He's a father. He's a person, just like you and just like me."

'President Trump is innocent': Trump lawyer begins opening statement

"President Trump is innocent," Trump's defense lawyer said to begin his opening statement on behalf of the former president.

Prosecution ends opening statement in Trump hush money case

Prosecutor Matthew Colangelo ended his opening statement by alleging Donald Trump is guilty of 34 counts of falsifying business records.

Michael Cohen's testimony will be 'backed up by Donald Trump's own words ,' prosecutor says

Prosecutor Matthew Colangelo told jurors Michael Cohen's testimony in the trial will be backed up by a paper trail that includes phone logs and business documents. It will be "backed up by Donald Trump's own words on tape, in social media posts, in his own books, and in video of his own speeches," Colangelo added.

Will the jury be sequestered in the Trump trial?

No. While Merchan has cautioned the media to refrain from reporting on some personally identifiable attributes of jurors , he has not decided to sequester the jury.

During Trump's defamation trial earlier this year, the jury was sequestered from the public during breaks and transported to the courthouse by the U.S. Marshals Service, according to the Associated Press .

– Kinsey Crowley

Trump not looking at prosecutor during prosecutor's opening

Prosecutor Matthew Colangelo is standing at a lectern to the right and slightly behind former President Donald Trump. The lectern is facing the jurors on the right side of the courtroom. Trump has been looking forward through most of the statement, rather than at Colangelo or the jury.

Trump has a screen in front of him that shows live video feeds of the proceedings from different vantage points. He has shaken his head at least once so far during the prosecution's opening. He has also leaned over to communicate with his lawyer, Todd Blanche, at least twice.

Prosecutor: 'It was election fraud, pure and simple.'

Prosecutor Matthew Colangelo described the alleged scheme to buy porn star Stormy Daniels' story for $130,000 in order to keep it from American voters: "It was election fraud, pure and simple," Colangelo alleged.

Prosecutors describe flurries of calls surrounding release of scandalous stories

Years before Donald Trump’s trial, FBI investigators uncovered flurries of calls between his personal lawyer, Michael Cohen, and National Enquirer executives when scandalous stories were breaking.

One cluster of calls happened Oct. 8, 2016, the day after The Washington Post released the now-infamous "Access Hollywood" tape, while negotiations were under way to buy the silence of porn actress Stormy Daniels.

Cohen called David Pecker, CEO of the National Enquirer’s parent company, briefly at 7:39 p.m. and again four minutes later. Then Cohen got a call from Dylan Howard, the company’s chief content officer. After conferring with a Trump spokesperson, Cohen got a call from Pecker and then called Trump. Cohen got two more calls from Howard at 8:39 p.m. and 8:57 p.m.

Another group of calls erupted Nov. 4, 2016, before The Wall Street Journal reported the National Enquirer paid Karen McDougal, a former Playboy model, for her story about the affair and never published it.

Jurors hear Stormy Daniels' story of affair with Donald Trump

Prosecutor Matthew Colangelo is now describing to jurors the effort to buy the rights to porn star Stormy Daniels' story of an affair with Trump (Trump denies her story).

Cohen sent a $130,000 payment to Daniels' lawyer to kill the story before the 2016 election, Colangelo says. "Cohen made that payment at Donald Trump's direction and for his benefit," he tells the jurors.

Donald Trump asks 'So what do we gotta pay for this, 150?' on tape, prosecutor says

Prosecutor Matthew Colangelo told jurors about a recorded conversation in which Cohen and Trump are discussing McDougal's story. He said the jurors will hear Trump in his own voice on the tape saying, "So what do we gotta pay for this, 150?"

Cohen recorded the conversation to show David Pecker that Trump planned to pay him back for buying McDougal's story, Colangelo said.

Playboy model's catch-and-kill story

Prosecutor Matthew Colangelo is describing a "catch-and-kill" effort to secure the story of former Playboy model Karen McDougal, who said she had an affair with Trump – a claim Trump denies.

Pecker agreed to have his company pay McDougal $150,000 to keep her quiet. The core reason for the payment was to keep the story from hurting Trump's presidential campaign, Colangelo said.

Who is Matthew Colangelo, the prosecutor starting off opening arguments?

Matthew Colangelo, who is starting off the prosecution’s opening arguments, joined the Manhattan District Attorney’s Office in December 2022 after serving as a senior official at the Justice Department in Washington.

Colangelo, who was the former acting Associate Attorney General at DOJ, specialized in housing & tenant protection, labor & worker protection and white-collar investigations at the DA’s office.

“Matthew Colangelo brings a wealth of economic justice experience combined with complex white-collar investigations, and he has the sound judgment and integrity needed to pursue justice against powerful people and institutions when they abuse their power,” DA Alvin Bragg said at the time.

– Josh Meyer

Prosecutor describes three-pronged conspiracy to interfere with 2016 election

Prosecutor Matthew Colangelo described to jurors a meeting between Donald Trump, his former lawyer Michael Cohen, and a tabloid publisher, David Pecker. The three agreed to a three-pronged conspiracy to interfere with the 2016 presidential election, Colangelo said:

Pecker would be the campaign's "eyes and ears," reporting potentially harmful information to Cohen, who would work to keep it quiet. Colangelo described this as the "core" of the conspiracy.
Pecker would publish flattering stories about Trump.
Pecker would use his publications to attack Trump's political opponents.

'This case is about a criminal conspiracy and a cover-up': Opening statements begin in Trump's hush money trial

"This case is about a criminal conspiracy and a cover-up," said Matthew Colangelo, in beginning his opening statement for the prosecution.

Colangelo continued by telling jurors that Trump orchestrated a criminal scheme to interfere with the 2016 presidential election, and covered it up by lying in his New York business records "over and over and over again."

If Trump testifies, prosecutors can inform jurors of Trump civil fraud case, E. Jean Carroll defamation trial

Before jurors entered the courtroom, Judge Juan Merchan said that, should Trump testify, prosecutors would be able to inform jurors that Trump was found liable for violating state law by fraudulently inflating the value of his assets. That determination ties to his civil fraud case, in which Trump is appealing a $454 million judgment against him.

Merchan also said prosecutors could inform jurors that Trump was found liable for defaming New York writer E. Jean Carroll, even though Merchan didn't indicate they can inform jurors about Trump's liability for sexually abusing Carroll.

Merchan also said prosecutors can inform jurors that Trump was found to have violated a gag order twice in his civil fraud case. And prosecutors will be allowed to inform jurors of an agreement that the Trump Foundation would be dissolved as a result of an investigation into self-dealing transactions.

If Trump testifies and prosecutors seek to introduce those determinations, jurors will be instructed to only consider the determinations when it comes to evaluating Trump's credibility.

Jurors not permitted to speak to others about the case

Judge Juan Merchan instructed the jurors that they are not permitted to speak with others about the case because only they are authorized to decide the case.

Jurors instructed on how to approach deliberations at end of trial

Judge Juan Merchan is giving jurors extensive instructions on the trial and their role within it. He tells them not to be influenced by stereotypes or implicit biases, including when it comes to political affiliation.

Who is Stormy Daniels?

Stormy Daniels , born Stephanie Clifford, is an adult film star.

Daniels claims she had an affair with Trump in 2006, months after Melania Trump gave birth to Barron Trump. Michael Cohen paid her $130,000 to stay quiet about the alleged affair ahead of the 2016 presidential election.

Daniels sued to cancel the non-disclosure agreement signed 11 days before the election, which was dismissed in 2020 She also sued Trump for defamation in 2018 over some of his tweets, but that lawsuit was also thrown out.

What is Trump on trial for?

Trump has pleaded not guilty to charges that he falsified business records to cover up a hush money payment to porn star Stormy Daniels that was designed to unlawfully interfere in the 2016 presidential election.

The payment was made by former Trump lawyer Michael Cohen and violated federal campaign finance laws, according to prosecutors. They say Trump authorized the payment to help his presidential campaign, and falsified records to cover up the checks he sent to reimburse Cohen for the hush money.

– Aysha Bagchi

Will the Trump trial be televised or live streamed?

New York court rules state that audio-visual coverage of trials is not permitted unless a representative of the news media submits an application and the judge allows it, which has not happened for this trial.

– Kinsey Crowley & Aysha Bagchi

Judge indicates prosecutors can't tell jurors about E. Jean Carroll sexual abuse case

Before the jurors entered, Judge Juan Merchan ruled that prosecutors will be able to inform jurors of six legal determinations against Trump if he chooses to testify. However, Merchan didn't mention a jury's determination in a civil case that Trump sexually abused New York writer E. Jean Carroll, indicating that determination won't be allowed in the criminal case. Trump denies Carroll's claim.

Jurors enter the courtroom

The jurors entered the courtroom at about 9:55 a.m. ET. Judge Merchan is instructing them on how things will unfold, including his plan to give them introductory instructions that will last about 30 minutes.

Trump Media stock price

At open on April 22, Trump Media & Technology Group Corp share price fell to $35, down 3.79% from previous close

Donald Trump attacks officials over hush money trial without offering proof

Donald Trump sharply criticized the Manhattan District Attorney’s Office on Monday morning as opening arguments were set to get underway, telling reporters that the hush money case against him amounts to unfair election “interference.”

“Everybody knows it,” Trump said outside of court, claiming that the trial is preventing him from being on the campaign trail.”

“Fortunately, the poll numbers are very good. They've been going up because people understand what's going on. It's a witch hunt and it's a shame. And it comes out of Washington,” Trump said, without offering any proof.

There is no indication that anyone in Washington, including the Biden administration, has played any role in the first criminal prosecution of Trump on charges of paying hush money to two women just before the 2016 election who claimed to have had sex with him.

Who is Judge Juan Merchan? What to know as Donald Trump's hush money trial continues

Judge Juan Merchan is presiding over the first criminal trial of a former president in U.S. history. Donald Trump has been charged with 34 counts of falsifying business records to cover up the hush money payments issued to Stormy Daniels .

Merchan has been a felony judge for 15 years .

Before that, Merchan served as an assistant attorney general for Nassau County, on suburban Long Island, and in the Manhattan district attorney’s office for five years.

He received his bachelor’s degree is from Baruch College and his law degree is from Hofstra University.

– Kinsey Crowley and Bart Jansen

Juror #9 will remain in trial despite expressing concern over media

Judge Merchan announced that Juror #9, who expressed concern about continuing due to media attention, will remain in the trial. Merchan just met with the juror outside the courtroom. – Aysha Bagchi

Juror expressed concern about continuing due to media attention

A juror called the court expressing concern about attending the trial due to media attention, but the juror is here today, Judge Juan Merchan said. Merchan and members from each legal team are currently meeting with the juror outside the courtroom.

Court to end early at 12:30 p.m. ET due to alternate juror toothache

Judge Merchan announced court will be ending at 12:30 p.m. ET today because an alternate juror needs to get to an emergency appointment due to a toothache. Court was already scheduled to end early at 2 p.m. ET today and tomorrow for the Passover holiday.

Judge Merchan enters the courtroom

Judge Juan Merchan entered the courtroom at 9:31 a.m. ET.

Trump enters the courtroom

Former President Donald Trump entered the courtroom at 9:26 a.m. ET.– Aysha Bagchi

What happens if Trump is found guilty? Will he go to prison?

If Donald Trump is convicted on all counts in his New York criminal hush money trial that started last week, he could theoretically face more than a decade in prison.

But most legal experts who spoke to USA TODAY said such a dramatic outcome is unlikely. Instead, he would likely be sentenced to something between probation and four years in prison.

And he would probably still be out, free to campaign for president as the presumptive or actual 2024 Republican nominee, while his all-but-certain appeal was pending.

Donald Trump enters NY courthouse

Donald Trump has entered the Manhattan courthouse as the second week of his hush money trial begins

What is hush money?

Hush money is a wide-ranging term used to refer to paying someone to not speak publicly about an issue. It's not necessarily illegal, so why is Donald Trump in court over a hush money case?

The former president isn’t actually charged with making a $130,000 payment to porn actress Stormy Daniels in exchange for a non-disclosure agreement. Instead, he's accused of falsifying business records to hide the payment.

Manhattan District Attorney Alvin Bragg described the payments to Daniels and another woman, former Playboy model Karen McDougal , as part of a “catch-and-kill” strategy to prevent the women from telling their stories. But the criminal charges are that Trump falsified his company’s business records to conceal the payments.

Who are Donald Trump's lawyers?

Trump's defense team is led by Todd Blanche and Susan Necheles .

Blanche was a federal prosecutor for nine years in the Southern District of New York, which includes Manhattan. As a prominent white-collar defense lawyer he has defended Trump advisor Boris Epshteyn and Trump’s former campaign chairman, Paul Manafort.

Necheles is ranked among the top criminal defense lawyers in New York by the legal rating and head-hunting firm Chambers and Partners. She was also a former counsel to Venero Mangano , the former Genovese crime family underboss known as Benny Eggs..

– Josh Meyer

Is the Trump trial being televised?

No, the trial won't be televised or available to watch online or aired on TV.

New York court rules state that audio-visual coverage of trials is not permitted unless a representative of the news media submits an application and the judge allows it.

Records show an application was submitted to cover the arraignment, but not the trial. Judge Juan Merchan rejected the request to televise the arraignment.

– Kinsey Crowley and Aysha Bagchi

Who is Karen McDougal?

Karen McDougal indirectly received a hush money payment in 2016 after claiming to have an affair with Donald Trump. Cohen funneled the money through the National Enquirer under a "catch and kill" approach , paying the tabloid to buy rights to her story and prevent her from telling anyone else about it.

The National Enquirer, owned by American Media Inc., was fined $187,500 by the Federal Election Commission for paying McDougal $150,000 for exclusive rights to her story with the intent of influencing the election. McDougal also sued the company . She has since spoken out about her affair with Trump , saying it lasted for 10 months starting in 2006.

How long will Trump's trial last?

Donald Trump's hush money trial that begins Monday in Manhattan could last as long as eight weeks.

It is the first time a former president has been criminally charged, although Trump has now also been charged in three other criminal cases in other jurisdictions for attempting to overturn the 2020 election and hoarding classified documents after leaving office.

In New York, the presumptive Republican presidential nominee faces 34 felony counts of falsifying business records for allegedly disguising hush money payments issued to porn star Stormy Daniels. He has pleaded not guilty.

– Aysha Bagchi and Kinsey Crowley

What time does trial start today?

Proceedings in Donald Trump's hush money trial are expected to begin at 9:30 a.m. local time in New York.

– Marina Pitofsky

Who is David Pecker? Here's what to know about the first witness in Donald Trump's trial

David Pecker , the former head of the National Enquirer’s parent company, is expected to be the first witness in Donald Trump’s hush money trial about how the company routinely paid for scandalous stories that it didn’t publish, under what others called a “catch-and-kill” strategy.

Pecker was president and CEO of American Media Inc. (AMI) in August 2015, when he met with Trump and his personal lawyer, Michael Cohen, to “help deal with negative stories about Trump” by purchasing them and not publishing them, according to a Federal Election Commission agreement with the company.

After a lawyer for Karen McDougal, a former Playboy model who claimed an affair with Trump, contacted the company, Pecker and Dylan Howard, the company’s vice president and chief content officer, notified Cohen, according to the FEC agreement.

In August 2016, the company McDougal $150,000 for her life story, including about any relationship with “any then-married man” and then didn’t publish the story, according to the FEC agreement.

Wonder what it would be like to watch the Trump trial? Graphics take you inside courtroom.

Opening statements are expected to start at 9:30 a.m. today at Donald Trump's criminal trial. The former president ffaces 34 counts of falsifying business records in connection with a payment of $130,000 in hush money to an adult film actress ahead of his 2016 presidential campaign.

But where is the trial? Who are the key players? Go deeper with USA TODAY's graphics team:

More: Wonder what it would be like to watch the Trump trial? Graphics take you inside courtroom.

Trump's $175 million appeal bond under scrutiny

While the hush money trial is underway Monday morning, Judge Arthur Engoron will be hearing arguments in a courthouse next door over whether Trump's $175 million appeal bond passes muster in his New York civil fraud case.

The bond, if accepted by Engoron, will prevent New York Attorney General Letitia James from seizing Trump's assets while his appeal over the $454 million judgment against him is pending. James is arguing that Trump hasn't demonstrated he provided enough collateral to truly back up the bond, which was provided by Knight Specialty Insurance Company.

The Knight company is owned by self-proclaimed Trump supporter and California billionaire Don Hankey .

An appeal bond functions as a guarantee that a judgment will be paid once the appeal is over, at least in the amount of the bond. A New York appeals court allowed Trump and his co-defendants to post just $175 million, instead of the full $464 million judgment they face – all but $10 million of which Trump faces personally.

Prosecutor: A tabloid pact led to Trump faking business records

A deal to quash stories about sex scandals and boost trump’s candidacy allegedly led to hush money crimes.

NEW YORK — Donald Trump oversaw a “planned, coordinated, long-running conspiracy to influence the 2016 election,” which included hush money payments to an adult-film actress, prosecutors told a jury Monday in the opening salvo of the first criminal trial of a former U.S. president.

“It was election fraud, pure and simple,” Assistant District Attorney Matthew Colangelo told the jury inside a packed and heavily guarded courtroom, illustrating the sky-high stakes of a criminal trial in which the defendant is also the presumptive GOP nominee for president in the November election.

In the hallway outside the courtroom, Trump denounced the case, and other legal battles he is fighting, with his usual bluster and vitriol against a system that he claims is targeting him unfairly for political reasons.

“I should be in Georgia now. I should be in Florida now,” Trump said.

Colangelo spent about 40 minutes Monday morning describing the evidence that he said would show Trump broke the law. The prosecutor’s delivery was calm and measured throughout — never raising his voice and keeping his hands in his suit pockets for much of the time he spoke.

Trump’s crimes, the prosecutor said, arose out of his secret election-year deal with the National Enquirer to squelch bad stories about his sex life — a conspiracy launched in a meeting between Trump, the tabloid’s then-CEO David Pecker and Michael Cohen, Trump’s then-lawyer and fixer.

That pact ultimately led Cohen to arrange a $130,000 payment to adult-film actress Stormy Daniels to keep her from going public about an alleged sexual encounter she had with Trump years earlier, the prosecutor said.

Cohen is expected to testify that Trump purposely misrepresented reimbursements to Cohen to conceal what the money was for.

Cohen’s testimony will be “damning” and convincing, Colangelo said.

“I suspect the defense will go to great lengths to get you to reject his testimony, precisely because it is so damning,” Colangelo said, though he acknowledged that Cohen “has made mistakes.”

Throughout the prosecutor’s presentation, Trump showed little emotion, often not looking at Colangelo and occasionally writing short notes to his lawyers.

The Trump Trials

Trump lawyer Todd Blanche countered when it was his turn to address the panel that the prosecutor’s case would collapse because it was built on Cohen’s lies.

“Unbeknownst to President Trump, in all the years that Mr. Cohen worked for him, Mr. Cohen was also a criminal,” Blanche said. “He cheated on his taxes, he lied to banks, he lied about side businesses.”

Blanche said that when the FBI began investigating Cohen, he tried to “blame Trump for virtually all of his problems” and continues to do so.

“Michael Cohen was obsessed with President Trump. He’s obsessed with President Trump even to this day,” Blanche said.

Cohen weighed in on social media later in the day, using a profanity to refer to Trump and saying: “Your attacks of me stink of desperation. We are all hoping that you take the stand in your defense.”

Cohen, an admitted perjurer and felon, is considered central to the prosecution’s case, and how jurors view him may ultimately decide whether they convict Trump. Colangelo said the jury will be convinced Cohen is telling the truth about the hush money payments because his statements will be “backed up by testimony from other witnesses” as well as bank records, emails and text messages.

Trump will provide some of the evidence that will prove his guilt, Colangelo said, because jurors will hear “Donald Trump’s own words on tape, in social media posts, in his own books and in video of his own speeches.”

Manhattan District Attorney Alvin Bragg (D) charged Trump with 34 counts of falsifying business records for categorizing the reimbursement payments to Cohen as legal expenses. Trump denies the charges.

The payment from Cohen to Daniels, whose real name is Stephanie Clifford, was done “at Donald Trump’s direction and for his benefit, and he did it with the specific goal of influencing the outcome of the election,” said Colangelo.

“No politician wants bad press. But the evidence at trial will show this was not spin or strategy,” he said. “This was a planned, coordinated long-running conspiracy to influence the 2016 election, to help Donald Trump get elected through illegal expenditures, to silence people who had something bad to say about his behavior, using doctored corporate records.”

Blanche struck back at that characterization, saying the district attorney is trying to make legal conduct sound like a criminal conspiracy.

“There’s nothing illegal about what happened between AMI, Mr. Pecker, Mr. Cohen and President Trump,” Blanche said, referring to American Media Inc., the Enquirer’s parent company at the time. “This sort of thing happens regularly, where newspapers make decisions about what to publish, how to publish. It happens all the time with famous people, wealthy people. It doesn’t matter if it’s a scheme — it’s not against the law.”

Prosecutors said Trump was motivated to keep Daniels from speaking publicly in part because in October 2016, The Washington Post revealed the existence of an “Access Hollywood” tape in which Trump made graphic comments about grabbing women’s genitalia. Afraid of the damage more stories about sexual impropriety could do to his candidacy, Trump and his allies set out to keep more scandalous stories from surfacing, Colangelo said.

After opening statements, prosecutors called Pecker as their first witness — suggesting his testimony may serve as a kind of tour guide to help the jury understand the seamy world of tabloid sex scandals and Trump’s alleged role in preventing some of those stories from coming to light.

Pecker said in his role as CEO of the company that ran the National Enquirer and other celebrity-focused publications, he approved any payment of more than $10,000 for a story.

“We use checkbook journalism and we paid for stories,” said Pecker, describing a practice that is common at American tabloids and in some other countries, but is not generally part of mainstream journalism.

Prosecutors do not contend that Pecker was part of the scheme to pay off Daniels, but rather, that the deal he struck with Trump and Cohen to “catch and kill” bad stories about the presidential candidate showed Trump was motivated to keep such tales quiet because of the election.

To buttress the point, Colangelo said that when it seemed Trump might have to pay Daniels, he first tried to put the entire issue off until after the election, when it wouldn’t have mattered as much. But when Daniels’s representative made clear they would go public before Election Day, Trump decided to pay, the prosecutor said.

Pecker only spoke for about 20 minutes on the witness stand Monday before court ended for the day. He is expected back in court Tuesday to continue testifying, and a key element to his account will be what specific statements he says were made by Trump, and how the two of them — the witness and the accused — interact in court.

Before Pecker takes the stand, however, New York Supreme Court Justice Juan Merchan plans to hold a morning hearing on the prosecutors’ request that Trump be found in contempt for at least 10 alleged instances of violating a gag order .

Trump has been ordered not to publicly criticize the witnesses or the family members of the judge or prosecutor. Prosecutors say he has brazenly and repeatedly violated that order, and they are asking the judge to impose a fine of $1,000 for each violation.

Trump’s lawyers have argued it’s unfair to insist Trump remain silent about Cohen when Cohen repeatedly publicly criticizes him.

Trump New York hush money case

Former president Donald Trump’s criminal hush money trial is underway in New York. Follow live updates from the trial .

Jury selection: A full jury of 12 jurors and six alternates has been seated. Here’s what we know about the jurors .

The case: The investigation involves a $130,000 payment made to Stormy Daniels, an adult-film actress , during the 2016 presidential campaign. It’s one of many ongoing investigations involving Trump . Here are some of the key people in the case .

The charges: Trump is charged with 34 felony counts of falsifying business records. Falsifying business records is a felony in New York when there is an “intent to defraud” that includes an intent to “commit another crime or to aid or conceal” another crime. He has pleaded not guilty . Here’s what to know about the charges — and any potential sentence .

Can Trump still run for president? The short answer, legal experts said, is yes. The U.S. Constitution does not forbid Trump, or anyone else, from serving as president if convicted of a felony.

Trump’s hush money trial done for the week after third witness testifies April 26, 2024 Trump’s hush money trial done for the week after third witness testifies April 26, 2024
Trump focused on campaign, not family, in ‘catch and kills,’ witness says April 25, 2024 Trump focused on campaign, not family, in ‘catch and kills,’ witness says April 25, 2024
The jurors in Trump’s New York hush money trial April 19, 2024 The jurors in Trump’s New York hush money trial April 19, 2024

International

Trump criminal trial wraps for the day after opening statements and first witness

From CNN's Jeremy Herb, Lauren del Valle and Kara Scannell in the courthouse

Key takeaways from opening statements and the first witness in Trump's hush money trial

From CNN's Jeremy Herb, Lauren del Valle and Kara Scannell

Prosecutors and Trump’s attorneys delivered opening statements and the first witness — a former National Enquirer publisher — was called Monday in the historic and unprecedented criminal trial of a former president.

Each side got their first chance to lay out a theory of the case for jurors. Prosecutors told jurors that the reimbursement of hush money payments made to adult film star Stormy Daniels was part of a larger conspiracy to influence the 2016 presidential election.

The former president’s attorneys responded by telling the jury that Trump was innocent and not involved in the creation of the 34 business records he’s charged with falsifying. They also pointedly added that there’s “nothing wrong with trying to influence an election.”

Here are key takeaways from Monday:

Prosecutors say Trump schemed "to corrupt the 2016 presidential election": The district attorney’s office framed the case for jurors as illegal payments to try to influence illicitly influence the 2016 election that Trump then tried to illegally cover up by falsifying business records. Prosecutor Matthew Colangelo walked the jury through Trump’s efforts, along with Michael Cohen and former American Media Inc., chief David Pecker, to keep damaging information from coming to light during the 2016 election.
Defense says Donald Trump is innocent: Defense attorney Todd Blanche began his opening statement with a simple assertion: “Donald Trump is innocent.” Blanche told the jury that the story isn’t as simple as prosecutors laid out and argued that Trump was not involved with any of the business records he’s accused of falsifying beyond signing the checks. Blanche didn’t dispute the paper trail existed, but he argued to the jury there was nothing illegal about signing non-disclosure agreements — or trying to influence an election.
Tabloid publisher testifies first: Prosecutors called former AMI CEO David Pecker as the first witness in their case against Trump. He testified for less than 30 minutes Monday morning before the trial adjourned for the day. He’s expected to continue testifying Tuesday. Colangelo teed up the former tabloid publisher as a key player in Trump’s “catch and kill” scheme to control the public narrative about him ahead of the 2016 election.
Gag order hearing will lead off court on Tuesday: Before the trial resumes Tuesday, Judge Juan Merchan is holding a hearing on allegations that Trump violated the judge’s gag order barring discussion of witnesses. The district attorney’s office asked the judge to fine Trump $1,000 for each of several gag order violations leading up to and since the trial started. In addition to the fines, prosecutors want the judge to remind Trump he could be imprisoned if he continues to disobey the order.
Trump was thinking about the $175 million bond hearing down the street: Meanwhile, other lawyers for Trump were in a courtroom a block away arguing over the legitimacy of the $175 million bond Trump posted to appeal the judgment in his civil fraud trial. Trump, who could not attend the civil hearing because he’s required to attend each day of the criminal trial, railed against Attorney General Letitia James.

Fact check: Trump falsely claims Michael Cohen’s crimes "had nothing to do with me"

From CNN’s Daniel Dale

Speaking to reporters Monday after opening statements in his criminal trial in Manhattan, former President Donald Trump declared that the crimes committed by his former lawyer and fixer Michael Cohen “had nothing to do with me.”

Cohen is expected to be a key witness for the prosecution . Trump said: “The things he got in trouble for were things that had nothing to do with me. He got in trouble; he went to jail. This has nothing to do with me. This had to do with the taxicab company that he owned, which is just something he owned – and medallions and borrowing money and a lot of things – but it had nothing to do with me.”

Facts First: Trump’s claim that Cohen’s prison sentence “had nothing to do with me” is false. Cohen’s three-year sentence in 2018 was for multiple crimes , some of which were directly related to Trump. Most notably, Cohen was sentenced for campaign finance offenses connected to a hush money scheme during the 2016 presidential campaign to conceal Trump’s alleged extramarital relationships -- the same hush money scheme that is central to this prosecution against Trump. Cohen was also sentenced to two months in prison , to run concurrently with the three-year sentence, for lying to Congress in 2017 in relation to previous talks about the possibility of building a Trump Tower in Moscow, Russia , including about the extent of Trump’s involvement in the aborted Moscow initiative and about when in 2016 the discussions ended. (The discussions continued into June 2016, the month after Trump became the presumptive Republican nominee , and did not conclude in January 2016 before the first votes were cast, as Cohen had claimed.)

Referring to Trump as “Individual-1,” Cohen said at the time of his 2018 guilty plea for making false statements to the US Senate Select Committee on Intelligence: “I made these statements to be consistent with Individual-1’s political messaging and out of loyalty to Individual-1.” When Cohen pleaded guilty in 2018 to the campaign finance violations, he said he broke the law “in coordination and at the direction of a candidate for federal office,” Trump.

David Pecker is an important witness in prosecutor's quest to prove criminal intent, legal analyst says

From CNN's Elise Hammond

This court sketch shows David Pecker testifying during former President Donald Trump's criminal hush money trial.

David Pecker will be back on the stand on Tuesday to continue testimony in the hush money trial against former President Donald Trump. Not only is he the first witness to answer questions from the prosecution, but he is also a critical piece of how the state is trying to prove criminal intent, one former federal prosecutor said.

Criminal intent means that “not just an act happened, but an act happened for a purpose,” said Elliot Williams, a CNN legal analyst. “The defendant did something wrong to carry out some criminal purpose.”

“It’s not just the catch-and-kill payments, but catch-and-kill payments for the purpose of concealing information from voters in the context of an election,” Williams explained, referring to the 2016 presidential election.

Williams said it’s likely that prosecutors will focus much of their questioning trying to uncover what was discussed in meetings between Pecker and Trump.

The question at the heart of the argument, Williams said, is if the payments were intended to conceal information from voters, “or was it just Donald Trump saying, ‘Well, you know, this is embarrassing to my wife and my kids, I really want to keep this hidden.’”

Read about the stages of Trump's criminal trial — and what they mean

From CNN's Lauren del Valle, Jhasua Razo and Gillian Roberts

Former President Donald Trump’s first criminal trial is expected to take six to eight weeks from start to finish.

This trial, related to a hush money payment to adult film star Stormy Daniels in 2016, is the first of four ongoing criminal cases that are expected to head to trial for the presumptive 2024 GOP presidential nominee.

Now that opening statements are done, prosecutors are presenting trial evidence through witness testimony and exhibits. David Pecker, the ex-publisher of the National Enquirer, will resume testimony Tuesday.

Defense attorneys can cross examine the prosecution’s witnesses and typically aim to discredit their testimony. Witnesses’ responses are considered evidence, but not the questions posed by an attorney.

Read more about the stages of the trial, and what they mean here.

Michael Cohen jabs back at Trump's claim that Cohen's crimes have nothing to do with him

From CNN's Laura Dolan

In this October 2023 photo, Michael Cohen leaves for a break during the civil business fraud trial of former President Donald Trump at New York Supreme Court in New York.

Michael Cohen, who is expected to be a key witness in Donald Trump’s criminal trial, jabbed back at his former boss in response to comments Trump made about him outside the courtroom Monday.

Speaking to reporters in the courtroom hallway after court concluded, Trump said Cohen’s crimes have “nothing to do with me."

“He got in trouble, he went to jail. This has nothing to do with me,” said Trump. “This had to do with the taxicab company that he owned, which is just something he owned — and medallions and borrowing money.”

Shortly after those comments. Cohen posted on social media, “Hey Von ShitzInPantz … your attacks of me stink of desperation. We are all hoping that you take the stand in your defense.

Cohen, who is Trump’s former attorney, served time in federal prison after pleading guilty to breaking federal campaign laws when he facilitated the $130,000 payment to Stormy Daniels, which is directly linked to the charges against Trump. As for the taxi medallions that Trump referenced, Cohen was also sentenced for tax evasion related to a taxi medallion enterprise and lying to a bank in relation to a home loan.

Trump is under a gag order and was ordered by Judge Juan Merchan not to comment about any witnesses in the trial.

CNN's Daniel Dale contributed to this post.

See courtroom sketches from today's Trump trial

No cameras are allowed inside the Manhattan courtroom where Donald Trump's hush money trial is underway, but a sketch artist captured the scene as opening statements unfolded and the first witness took the stand.

Prosecutor Matthew Colangelo speaks at the lectern Monday morning in opening statements in Day 5 of former President Donald Trump's criminal hush money trial taking place in Manhattan, New York, on April 22.

Biden builds early advertising edge as Trump spends millions on legal fees

From CNN's David Wright

President Joe Biden and his allies have nearly tripled Donald Trump’s network in ad spending over the last month and a half while the former president has had to devote millions of campaign funds to legal expenses — and sit in a New York courthouse for his hush money trial.

Since March 6, after Super Tuesday when Trump effectively secured the 2024 GOP presidential nomination, through April 21, Biden’s campaign and other Democratic advertisers spent $27.2 million on advertising for the presidential race, while the Trump campaign and GOP advertisers spent about $9.3 million, according to AdImpact data.

Ad spending data (presidential race, March 6 to April 21)

Democrats: $27,153,293
Republicans: $9,344,948

During that time, Biden's campaign has spent millions in key battleground states, including $4.1 million in Michigan, $3.9 million in Pennsylvania, and at least $2 million in Arizona, Wisconsin, and Georgia. And the Biden network has used its plentiful airtime to promote the administration’s first-term record and slam Trump, focusing on key issues such as the cost of living and abortion rights .

Meanwhile, Trump’s network has failed to match that effort since he became the presumptive nominee, though a pro-Trump super PAC, MAGA Inc., recently ramped up its advertising, booking over $1 million worth of airtime in Pennsylvania to coincide with Biden’s recent campaign swing through the state last week.

Trump has also benefited over that stretch from a nearly $3 million anti-Biden campaign from outside groups aligned with the oil and gas industries, which have been running ads in Pennsylvania, Michigan, and Wisconsin, criticizing California fuel standards defended by the Biden administration. But despite some recent signs of activity, Trump’s network has been significantly outspent on the airwaves since his general election matchup with Biden came into focus. And the latest round of FEC filings shows how Biden’s fundraising edge is enabling that advertising advantage, as Trump’s ongoing legal battles drain millions from his campaign coffers.

How we got here: A timeline of the Donald Trump and Stormy Daniels hush money case

From CNN’s Lauren del Valle, Kara Scannell, Annette Choi and Gillian Roberts

The first criminal trial of a US ex-president is underway in New York, where former President Donald Trump faces charges from the Manhattan District attorney related to a hush money payment to adult film star Stormy Daniels in 2016.

This is the first of four criminal cases expected to go to trial for Trump, also the presumptive 2024 GOP presidential nominee. CNN compiled a timeline of the key events leading up to the historic trial.

Here’s how we got here:

September 2016: Donald Trump discusses a $150,000 hush money payment understood to be for former Playboy model Karen McDougal with Michael Cohen who secretly records the conversation . McDougal has alleged she had an extramarital affair with Trump beginning in 2006, which he has denied.
October 7, 2016: The Washington Post releases an "Access Hollywood" video from 2005 in which Trump uses vulgar language to describe his sexual approach to women with then show host Billy Bush.
October 27, 2016: According to prosecutors, Cohen pays Daniels $130,000 to her attorney through a shell company in exchange for her silence about an affair she allegedly had with Trump in 2006. This $130,000 sum is separate from the $150,000 paid to McDougal. Trump has publicly denied having any affairs and has denied making the payments.
November 8, 2016: Trump secures the election to become the 45th president of the United States.
February 2017: Prosecutors say Cohen meets with Trump in the Oval Office to confirm how he would be reimbursed for the hush money payment Cohen fronted to Daniels. Under the plan, Cohen would send a series of false invoices requesting payment for legal services he performed pursuant to a retainer agreement and receive monthly checks for $35,000 for a total of $420,000 to cover the payment, his taxes and a bonus, prosecutors alleged. Prosecutors also allege there was never a retainer agreement.
January 2018: The Wall Street Journal breaks news about the hush money payment Cohen made to Daniels in 2016.

See the full timeline.

Trump is also facing charges in 3 other criminal cases

From CNN’s Devan Cole, Amy O'Kruk and Curt Merrill

Former President Donald Trump's motorcade outside of the Fulton County Jail in Atlanta, Georgia, on Thursday, August 24.

The hush money criminal trial against former President Donald Trump is just one of four criminal cases he faces while juggling his presidential campaign.

The former president is facing at least 88 charges over the four criminal indictments in Georgia, New York, Washington, DC, and Florida. Trump has pleaded not guilty to every charge in these cases.

Here's a recap of each case:

Hush money: Trump was first indicted in March 2023 by the Manhattan district attorney on state charges related to a hush-money payment to an adult film star in 2016. Prosecutors allege Trump was part of an illegal conspiracy to undermine the integrity of the 2016 election. Further, they allege he was part of an unlawful plan to suppress negative information, including the $130,000 payment.
Classified documents: Trump was indicted in June 2023 by a federal grand jury in Miami for taking classified national defense documents from the White House after he left office and resisting the government’s attempts to retrieve the materials. The National Archives said in early 2022 that at least 15 boxes of White House records were recovered from the estate, including  some that were classified . The charges were brought by special counsel Jack Smith.
Federal election interference: Smith separately charged the former president last August with four crimes over his efforts to reverse the 2020 election results. The indictment alleges Trump and a co-conspirator "attempted to exploit the violence and chaos at the Capitol by calling lawmakers to convince them ... to delay the certification" of the election. That case is currently on hold as the Supreme Court weighs Trump’s claims of presidential immunity in the matter.
Fulton County: State prosecutors in Georgia brought a similar election subversion case against Trump and others. An Atlanta-based grand jury on August 14, 2023, indicted Trump and 18 others on state charges stemming from their alleged efforts to overturn the former president’s 2020 electoral defeat. A trial date has not yet been set in that case.

Read more about the four criminal cases Trump faces.