sari sari store business plan executive summary

How To Start and Manage a Sari-Sari Store Business: An Ultimate Guide

Sari-sari stores are an integral part of every Philippine neighborhood. For many Filipinos, sari-sari stores are not only a source of groceries and home supplies but also a great place to meet their neighbors.

According to Philippine tech start-up GrowSari 1 , there are more than 1.1 million sari-sari stores in the Philippines. Thus, they are important parts of the product distribution network in the country.

If you want to start a sari-sari store business yourself, you have to know how you can compete in this highly populated space. This guide will help you decide if a sari-sari store business is for you and teach you how you can earn a profit from running one.

Related: Best Business Ideas in the Philippines [Pandemic-Proof]

Table of Contents

1. overview, 2. capital requirement, 3. competitors, 4. earnings.

• Differences Between a Sari-Sari Store and a Convenience Store or Grocery 

1. Time To Run & Manage It Yourself

2. solid community ties, 3. strict & organized, 1. advantages, 2. disadvantages, a. join business training programs online or in your area, b. learn about your customers.

• C. Study Your Competitors 

D. Decision Time: Is a Sari-Sari Store a Good Fit for Your Situation?

A. set a goal for your sari-sari store, b. choose a location for your sari-sari store, c. create a product list.

• D. Find the Right Suppliers 

E. Do the Math

F. decision time: can you make a sari-sari store work in your location.

• A. Register Your Sari-Sari Store’s Business Name 

B. Register With the BIR

Business permit requirements for a sari-sari store, how to get a business permit for a sari-sari store, how much does a business permit for a sari-sari store cost.

• D. Set Up and Stock Your Sari-Sari Store 

E. Open and Run Your Store

F. maintain a strict record of your inventory and sales, g. promote your store locally & through your network, h. decision time: what should you change to make your sari-sari store profitable, a. break down your goal into smaller goals, b. expand your sari-sari store, c. what success looks like for a sari-sari store, d. decision time: should you continue running your sari-sari store, 1. separate your sari-sari store money from personal use, 2. remember: never sell on credit, 3. for sari-sari stores, success is making your customers feel that it is convenient to shop with you., 4. salesmen will sometimes visit you to push you into carrying their products in your store. try to negotiate a good deal for your store., 5. don’t stop trying to find more ways to reach more customers..

• 1. Is running a sari-sari store still profitable? 
• 2. How much does it cost to start a sari-sari store? 

Sari-Sari Store: The Basics

A sari-sari store is basically a small retail store, often family-owned and run, that carries a variety of basic goods, hence the name “sari-sari” which means “an assortment”. 

They carry anything that they think their community would buy, from candies to beer. And as Filipinos become more reliant on technology, sari-sari stores also begin to sell other necessities such as phone load or e-credits. 

Their primary customers are the people who live nearby, their neighbors. Thus, convenience is the main reason people buy from them.

Typically, sari-sari stores are set up in a family’s home through a small room with a window, usually with railings, that faces the road. 

So, the biggest cost is just stocking up on the products to sell. This can range anywhere from ₱2,000 to ₱30,000 depending on the variety and amount of products. If you are building a dedicated space for your sari-sari store, then the capital you need will increase by a lot.

Your other expenses include government registration , which ranges from  ₱1,890 to ₱6,590 depending on how much a business permit costs in your city or municipality .

The competitors of sari-sari stores include convenience stores, groceries, and other sari-sari stores. 

Sari-sari stores typically add a 10 to 20% markup on their products as their main source of revenue. Though owners usually don’t want to deal with centavos, so they round it up to the nearest peso. 

Differences Between a Sari-Sari Store and a Convenience Store or Grocery

• Convenience stores and groceries are bigger in size and carry a larger amount of products than sari-sari stores. It’s also rare for sari-sari stores to have a frozen or refrigerated food section, aside from a few cold drinks. 
• Sari-sari stores usually have cheaper prices than modern convenience stores. This is because convenience stores have air-conditioning and salary costs that are especially high when they are open 24/7. Meanwhile, groceries are usually cheaper than sari-sari stores since they buy in bulk and sell a larger volume. 
• Convenience stores and groceries are usually only located on maid roads where there is a lot of traffic. Sari-sari stores can be found in almost any location including side streets or even inside subdivisions. 

What Qualities Are Ideal for People Who Want To Run a Sari-Sari Store?

Certain qualities will help you start and manage a sari-sari store much more smoothly. If you have any of the following traits, then you might see success easier than others. 

Because of low margins, people or families who have the time to run the sari-sari stores themselves will be able to save on hiring an employee. Lowering your costs as much as you can also mean you can keep your prices competitive. 

People and families who have or can build a good relationship with their neighbors and community have an advantage since they can help drive traffic and sales to the store. 

Again, because of the low margins, people who are strict in managing their inventory and writing down records are more likely to succeed. It’s equally important to strictly never sell on credit as well. One bad stock or debt and a day’s worth of profits can be wiped out immediately. 

Advantages & Disadvantages of a Sari-Sari Store Business

Compared to other kinds of businesses, the sari-sari store has unique advantages, especially for a newbie entrepreneur. These include: 

• Easy to start. With a low capital requirement and a simple setup, the sari-sari store is a business that you can begin in just a few days. It’s also a good starting point for people who want to experience running a business, and if successful, grow into a bigger retail store. 
• Save on rent and salary. If you run a sari-sari store in your home by yourself or with help from your family, then you can save on costly rent and salary expenses. 
• Strengthen relationship with community. Being the friendly neighborhood sari-sari store means you are the go-to place of the nearby families for their daily necessities. This helps you build stronger relationships with your neighbors. 

However, due to its nature of being easy to set up, it also has its own share of disadvantages. These include: 

• High competition. Since almost anyone can start a sari-sari store, it means that there is stiff competition. Not to mention that you also have to compete with convenience stores and groceries. You have to learn how to keep your clients coming back to your store. 
• Low margin, low sales volume. Because convenience is the main selling point of sari-sari stores, they only add a small markup to their prices to remain competitive. They also don’t sell in bulk so they need to have as many repeat customers as they can. 
• Reputation of poor-quality products. There is a negative reputation that sari-sari stores carry poorer quality products. This is likely due to some owners not taking care of their inventory well by exposing them to the sun or air or letting products expire. This can be solved through proper storage and inventory management. 

How To Start and Manage a Sari-Sari Store Business: A Step-by-Step Guide

This guide is divided into 4 different phases. At the end of each phase, you will have to make a crucial decision. This is to emphasize that while sari-sari stores are easy to set up, it’s not easy to succeed. 

Phase 1: Training & Research

In this phase, your goal is to learn the basics of business so that you can determine if running a sari-sari store is a good fit for your situation. 

You have to learn a bit more about the basics of running your own business before you can properly evaluate if running a sari-sari store is for you. Many organizations, private and government, provide free business training programs and seminars. Here’re are some examples: 

• The Department of Trade and Industry (DTI) partnered with the Philippine Trade Training Center (PTTC) to provide seminars and training programs 2 , both locally and online. You should ask your local DTI branch or LGU if they currently have a program for you. They also have an online resource 3 for MSMEs regarding how to make a business plan. 
• Go Negosyo, by the non-profit organization Philippine Center for Entrepreneurship (PCE), provides free one-on-one mentorship around the country through their KAPATID Mentor ME program 4 . You can follow their Facebook page for updates. 
• TESDA has an e-learning program called “ Start and Improve Your Business ” that teaches the basics for people who want to start their own small business . 
• Hapinoy is a social enterprise that teaches sari-sari store owners the best practices of running their own store. They are not present in all Philippine provinces yet but you can follow their Facebook page for updates. 

Take note, however, that some programs are only available on a per-schedule basis. So, while waiting, you may want to read up in advance through the various videos and resources available online.

Regardless if you start a sari-sari store or not, what you learn can still be useful when starting other kinds of businesses. 

A sari-sari store’s main customers will be the people nearest to them, meaning your neighbors and community. There’re a few things you should find out about them to get an idea if they’ll shop at your sari-sari store or not. These include: 

• When and where do they buy their food and home goods? 
• What kinds and brands of products do they buy? 
• How much do they spend on a shopping trip? 
• What is their daily commute like? Will they pass by the location you want for your store? 

You can do this very informally while just chatting with your neighbors. This information will help you decide if a sari-sari store can fit your customers’ shopping habits or not.

For example, some people like to buy in bulk so that they can save money. If most of your neighbors are like this, then a sari-sari store may not be the best fit in your area.

However, there’s still an opportunity if there are products that your neighbors prefer to buy in “ tingi ” or small amounts. For example, they may purchase food in bulk but only buy non-essential goods, such as cigarettes or beer, per piece. 

C. Study Your Competitors

If there is a competitor in your area, then you’ll be fighting over the limited number of customers that you can reach. You should pay a visit to their store and find out: 

• What are the brands or products that your competitors are selling? 
• What are the prices of their most popular products? 
• What are their opening and closing times? 

If there’s a product that your neighbors want but is not available from your competitors, then that’s an opportunity for you. 

For sari-sari stores, convenience is the main reason people will buy from your store over others. So, when studying your competition, you need to find out what is inconvenient about the other options available. If you make it more convenient to shop with you, then you’ll get more customers. 

Using what you learned from your training, as well as what you researched about your customers and competitors, you should now have a better idea if a sari-sari store will work or not. 

• Will I have any potential customers? 
• Are there products that my potential customers will buy frequently? 
• Are my potential customers unsatisfied with the competitors? 

If your answers to the questions above are a ‘No’ then don’t get hung up on the idea of starting a sari-sari store. You can use what you’ve learned and researched so far to start another business instead. Click here to get business ideas.

If you think there is an opportunity for your sari-sari store to succeed, then it’s time to begin planning how your store will do just that. 

Phase 2: Planning

In this phase, your goal is to back up your decision to run a sari-sari store with actual numbers. By doing this, you can check if it will become profitable and if it is worth the effort. 

Tip : The steps you go through in this phase are all part of making a sari-sari store business plan . It’s not a requirement, but if you ever need a sari-sari store business plan for getting a loan or an investment, then all you need to do is create a formal document covering the details of each step in this phase.

The first thing you need to do is to set a goal that your business, the sari-sari store, must meet. Most of the time this is a monetary goal. An example would be “I want to earn ₱10,000 a month through the sari-sari store.” 

When setting a goal, just remember a few things: 

• Make it personal . This way, it’s important for you that the goal is achieved. 
• Make it realistic. If you have a big goal, break it down into smaller goals. So, you can keep yourself motivated as you make progress. 
• Set a deadline. This will force you to work hard and smart. 

Your goal will also be an important factor in deciding if you’ll run a sari-sari store or not. So, write it down and don’t forget it. 

Using your research earlier about your customers, you have to choose a location where it’s convenient for them to buy from you.  

Most sari-sari stores are run in the owner’s home to save on rent and to keep prices low. However, if your home is located in an out-of-the-way area, then your customers may not frequent you. 

To find out if your home is enough, then you need to: 

• Know what the foot traffic is like in the area . Is the number of people passing by a lot? What time do they pass by? 
• Learn what kinds of people are passing by. Are they students or office workers? Depending on the type of person, the products they buy will be different. 
• Find out if your store will be visible to the people passing by. If not, then you might need to add a large signage or another visible landmark. 
• Check the locations of your competitors. Are you near a mall, convenience store, or supermarket? You want some distance from them since it’s difficult to directly compete with these business establishments.

While renting a space in a more favorable location is an option, it’s not really recommended for beginners. With a sari-sari store’s low margins, it may be difficult to earn enough to cover rent expenses. 

Based on what you learned about your customers, you now have to create a list of products that you will sell in your sari-sari store.  

It may sound difficult to do, but if you just focus on what kind of customers you’ll have, you’ll be able to create a list much more easily. 

For example, if you are located inside a subdivision, your customers are mostly households. So, food and home essentials are perfect products for your market. 

Meanwhile, if you are near an office, then your customers could be people who are taking a break from work. So, you can stock up on merienda items, such as coffee or instant noodles. If there are a lot of smokers, then sell cigarettes. 

If you are near a school, then it’s a good idea to stock up on what students like or need. These include candies, snacks, and school supplies. 

When you are creating your product list, remember to: 

• Be conscious of your customers’ budget . Don’t sell expensive brands if you don’t think they can afford them. 
• When you carry popular brands, make sure to check the prices of the competition . You should aim to have the same or lower price unless the competition is inconvenient to visit. In those cases, you can add a little premium to your prices. 
• Avoid choosing problematic products , such as those with a short expiry date or those that spoil due to heat. One product going bad can wipe out your whole day’s earnings. 

If you really have no idea where to start, then you can check DTI’s list of basic necessities and prime commodities 5 . However, just choose the ones that you think your customers would need or like. 

Your product list does not have to be perfect. You can always adjust what you stock after you have opened and received feedback from your customers. 

D. Find the Right Suppliers

Now that you have a product list, it’s time to find a place where you can stock up on your products. Here are some ideas on where you can find products to sell: 

• Wholesalers. These are stores that normally sell their products in bulk so you can get your stock at a cheaper price. Puregold is an example of a nationally known wholesaler. However, there are many other wholesalers across the Philippines. You’ll probably know better the name of the one that is nearest to you. 
• Supermarkets. This is not the ideal place to get your products. They typically sell at higher prices than wholesalers, so you’ll have lower margins. However, if you just need to restock quickly to meet a customer demand then you can use it as an alternative. 
• Direct from Manufacturer. You can contact a manufacturer or the distributor in your area to see if they are willing to sell their products to you at prices cheaper than a wholesaler. Although, once your sari-sari store is more established, it’s not uncommon to get a visit from a salesperson offering you good deals as well. 
• Sari-Sari Store Apps. There are also dedicated apps, such as GrowSari , for the sari-sari store owner. Each app would have different features. GrowSari, in particular, promises to sell products to sari-sari store owners at distributorship prices. However, their app is not available in all Philippine provinces yet. 
• Online Marketplaces. If you want to add some uniqueness to the products in your sari-sari store, then you can add some from online marketplaces such as Shopee or Lazada. However, you have to know exactly what your customers would want so you don’t waste the delivery fee. 

Feel free to take your time and explore your supplier options. This is where most of your capital will go, and it will affect every crucial part of your sari-sari store. 

You don’t have to buy your products just yet. You can just take note of the prices so that you can properly compute if you can make a profit or not. 

Here are a few tips on selecting a supplier: 

• You should already have information about the prices of your competitors. The suppliers you choose should make it possible for you to compete with a reasonable 10% to 20% markup, otherwise, you should look for other options. 
• Don’t forget to treat transportation costs as part of the cost of your products . Ideally, your suppliers should be nearby, so you don’t have to spend too much on transportation. However, if you buy products in bulk then you can spread out the cost across the different products you carry. 
• Lastly, choose suppliers that have a solid reputation and a reasonable return policy . Bad suppliers may attempt to trick you into purchasing expired or poor-quality goods. Due to low margins, you don’t much room for errors. 

At this point, you should have enough information to see if you can make a profit from starting a sari-sari store or not. 

To do that, you need to do a computation like the one below. You can make it as detailed as you want, but here is a basic example: 

In this example, let’s assume that you don’t want to stock up on too many items, so you choose only a small amount of the essentials. 

• Step 1 : List down the cost per unit of each of the products you want to stock. You can make it more detailed than the one in the example above by listing each item or brand. 
• Step 2 : Write down the quantity of each of the products you want to stock. 
• Step 3 : Multiply the cost per unit and quantity to get the total cost of each brand or type of product you want to stock. 
• Step 4 : Add up all the costs of your products to get the total. 
• Step 5 : Multiply the total costs of your products by the markup or “patong” you want to add to your products. In this example, a 20% markup was used. 
• Step 6 : List down an estimate of your other expenses. These may include transportation, rent, salary, electricity, and water. In this example, the sari-sari store owner is not paying rent or salary. Note that you may encounter other expenses later, such as taxes. 
• Step 7 : Subtract the total of your other expenses from your markup. The number you end up with is your income if you sold all of the products. 

After doing your computations, you now have to make another crucial decision based on the information you have. Answer the questions below to see if a sari-sari store makes sense or not. 

• Can you beat your competitors? 
• Can you sell the whole quantity of goods that you plan to stock in a reasonable amount of time? 
• Did the potential income make sense based on the goal you want to reach? If the income will not help you reach your goal, you might want to explore other ways of earning income instead. 

It’s not easy to answer these questions, so you might want to do a trial run first. This should help you build confidence that you are making the right decision. 

Once you decide that this is really something you can do, then you have to be committed to it for the long run. The next steps will take a lot of effort and incur additional expenses. 

Phase 3: Business Registration and Launch

At this point, it’s about time to turn your plans into a reality. To do that, you have to start your business right and work hard every day to earn enough to at least cover your business’s expenses. 

A. Register Your Sari-Sari Store’s Business Name

To start your business right, you have to register with the required government authorities. By registering properly, you can legalize your business and take advantage of government programs for micro and small businesses. 

Usually, the first step in the process is to register your business name. However, for sari-sari stores, this step is optional 6 if you will just use your given name. 

However, if you want to use a business name, then you need to register with the government . You can just keep the business name simple such as combining “your name” with “sari-sari store”. For example, “Lydia Bautista’s Sari-Sari Store”. 

For a sari-sari store, it’s recommended to register as a sole proprietorship with the DTI. You can do this easily by visiting a local DTI office or one-stop shop. DTI registration is also available online . 

Please note that the fees you have to pay will depend on the business scope that you will choose. For sari-sari stores, you can just choose “Barangay” as the scope, so you only have to pay ₱200 plus a documentary stamp fee to register. 

Next, you have to register with the BIR by visiting the revenue district office (RDO) with jurisdiction over the city or municipality where your store will be located, or by using their online registration system. Note that you can do this at the same time as getting your business permit 7 from your city or municipal office. 

Since you are a sole proprietorship, you have to fill up BIR form 1901 . You can check your RDO code at our updated list . 

You can ask the BIR staff if there are tax exemptions for sari-sari store owners. If there are none, you can expect to pay the following: 

• Annual registration fee (ARF): ₱500  
• Documentary stamp tax: ₱15  
• Certification fee: ₱15 
• Registration of books of accounts: ₱800 
• Sales Invoice: ₱30 

In total, you have to pay ₱1,360 to complete your registration with the BIR.  

Under the TRAIN law, you are exempt from paying taxes as long as your sari-sari store is not earning more than ₱250,000 annually 8 . However, you still have to file your papers monthly, quarterly and annually to comply with the required procedures. 

C. Get a Business Permit for Your Sari-Sari Store

Does a sari-sari store need a business permit? Yes. Sari-sari stores are considered micro-business and you will need to get a business permit as part of the government registration requirements. 

You can ask the staff at your local city or municipal hall if there are any exemptions for a sari-sari store business. However, if there are none, then you need to go through the regular procedures. 

• Barangay Business Clearance – you can get this from the barangay hall with jurisdiction over the place where your sari-sari store will be located. 
• Community Tax Certificate (CTC) or cedula – you can get this from your city, municipal, or barangay hall. 
• Ph otos of the exterior of your sari-sari store – applicants need to submit printed copies of these photos.  
• Sketch or vicinity map of your store’s location – you can also use a screenshot from Google Maps.
• Original and a copy of your DTI Business Name Registration Certificate .
• Copy of your contract of lease (if you are renting the location). 
• Go to the municipal or city hall with jurisdiction over your place of business and obtain the official checklist of requirements for business permit application. You may use the above list as a reference but keep in mind that requirements may change without further notice, hence the need to verify it with the personnel at the city or municipal hall.
• Get a copy of the business permit application form from the city or municipal hall. You may also get a copy of it online, if available.
• Notarize your business permit application form. 
• Submit the business permit application form along with the other requirements. 
• Pay the assessment fee. 
• Once everything is in order, the staff will tell you when you can claim the business permit for your sari-sari store. Just go back on the scheduled date. 

It depends on the city or municipality. It varies wildly as it can cost anywhere from ₱300 to ₱5,000.  

Please note that the business permit is something that you have to pay for either quarterly or annually. So, make sure to consider that cost as part of what you need to cover with your sari-sari store’s income. 

D. Set Up and Stock Your Sari-Sari Store

Once your government registrations are done, the next step is to actually set up your sari-sari store. It’s also the time to buy the items on your product list so you can begin selling them to your customers. 

It’s up to you if you want to spend money on construction to make your store look more appealing. However, you can always do it slowly and spend as you earn. 

There are a number of things you should do to optimize your sari-sari store’s setup. These include: 

• Ensure that the most popular brands and products are easy to see from far away. One trick you can use is by lining up the same or similar products like how they do it in a supermarket. This will improve the visibility of these products and will attract customers to your store. 
• Ask your suppliers for posters, signs, and other things you can use to promote products . Place them where they can be easily seen. This will also help let your customers know that you are carrying those brands. 
• Make it clean and organized . It’s tempting to just place your posters and stock wherever there is space; however, people who are walking by won’t know where to look if it looks cluttered from the outside. 
• When organizing your sari-sari store’s products, you should make it easy for you to get the earliest stock . The way you organize your products should follow the “First In, First Out”(FIFO) system. This means that you should always sell the stock that you bought earlier or has the nearest expiry date. 
• Check with your local city or municipal office if you can get a license to sell regulated products , such as cigarettes and alcoholic drinks. 

You can also set up your store as a gathering place for people in your community by adding chairs or tables. This can be beneficial in attracting customers. However, you should be careful that it doesn’t attract a bad crowd, such as drunkards, that could scare off your other customers. 

After setting up your store, you can now open it and start selling your stock. Don’t expect to be successful overnight. There’s still a lot more work to do to make your sari-sari store profitable, including: 

• You should decide on what your opening and closing times are according to the foot traffic in your sari-sari store’s location. 
• Remember, a customer with a good experience has a higher likelihood of coming back to your store. So, try to build a good relationship with your customers as much as you can. 
• During times when there aren’t many customers, you can keep yourself productive by doing online marketing, organizing your stock, or updating your records . 

For now, just do things slowly so you don’t overwhelm yourself. After you get a feel for running the sari-sari store, the next thing you should aim for is to reach your sari-sari store’s breakeven point. 

The breakeven point is when “You are selling enough to cover your business’s expenses”. This should be your very first monetary goal. You should cover everything that you’ve spent so far, including the government registration fees. 

In order to do this, you have to work hard in the next steps. 

One of the most common reasons that sari-sari stores close is because of bad inventory management. Just one product that expires, becomes damaged, or gets lost can lead to a day’s worth of income disappearing.  

This is why you should be very very strict in managing your inventory.  

For a sari-sari store business, proper inventory management involves the following:

• Make sure to record everything , from the inventory to the cash, coming in and out of your sari-sari store. You can use a computer, phone apps, or a ledger for this. 
• With a proper record, you can see which products are selling faster than the others. This way, you can plan and stock your store accordingly . Your goal is to avoid any “out of stock” issues when your customers drop by to shop. 
• Always keep track of expiry dates . As mentioned before, when selling your stock, make sure to sell the ones you bought earlier or have the nearest expiry date first. 
• Store your products properly . You want to keep them away from excessive heat, pests, and theft. 
• Never get any product from the sari-sari store without paying for it . It’s true that you own the stock, but you should separate the sari-sari store’s finances from personal use. Make sure your family also abides by this rule. 
• Never sell on credit . “Palista” is the enemy of small businesses like the sari-sari store. Debts can not only wipe out your income but also lead to the closure of your business. 

Below is a sample inventory and sales record. We’ve also created a FREE inventory and sales record template that you can download to make your own. 

It might look complicated at first but once you get the hang of it, it becomes much easier. Let’s break it down into smaller parts. 

• Step 1 : Write down the period of time that the inventory and sales record will cover. It can be daily, weekly, or monthly depending on your needs. Since you are just starting out and don’t have much sales volume yet, “weekly” is a good starting point. You can do “daily” once your sales have increased significantly. 
• Step 2 : List down all of the products that you will have for sale. Make sure to include details such as their brand, variant/flavor, and size. If you are selling items in “tingi”, then what you will write is the size in “tingi”. 
• Step 3 : Write down the starting quantity of your products. Since you just opened, the starting quantity for all your products is zero. After the week is finished, create a new record where your starting quantity is how much of each product you have at the end of the week. 

• Step 4 : List down the cost of each product that you stocked. If you are selling it in “tingi”, you write how much it cost you per piece. 
• Step 5 : Write the quantity of each product you stocked. 
• Step 6 : The template will automatically compute how much was spent on each type of product. This is the quantity multiplied by the item cost. At the bottom, you’ll see the total purchase cost. This should be equal to the amount shown on the receipt from your shopping trip. 

• Step 7 : List down the selling price for each item you have. 
• Step 8 : As you run your store, you can write down how much you’ve sold of each item in this column. If you find it difficult to update while running your store, you can always just write it down on paper first and transfer it to the template at the end of each day. 
• Step 9 : As you update your sales, the template will also automatically update how much your sales are for each item. You’ll find the total sales for the period at the bottom.

• Step 10 : In ‘Bad Stock’, input how many of each type of product got damaged, went unpaid, or got lost. 
• Step 11 : This part is automatically updated as you input the quantity of your sales and bad stock. Here you’ll see how much of each product that you should still have on hand. Make sure to check every day if your records match the real-life scenario in your store. 

• Step 12 : Once the week has ended, you just need to copy what you’ve made so far and change the date for the next week. You can copy the product description, item cost, and selling price. However, you need to remove the quantity to have a clean record for the week. If you are purchasing a new product, simply add a new row to the product description. 
• Step 13 : Lastly, you need to copy the ‘Current Stock on Hand’ from the previous week and make it your new starting balance. 

As you’ve seen from the example above, it takes a lot of effort to strictly maintain your inventory and sales record. However, seeing the numbers makes you understand the value of each of the products you sell. That’s why everything in your inventory should be taken care of properly. 

Once you are open, you can freely promote your business. There are many ways to do this, and you can be as creative as you can. 

Here are some ideas: 

• Visit your neighbors and share the news . If you did your research properly, you should already know what products they would be interested in. Tell them that you have those products available if they ever need them. Don’t give out free stuff though, they might take it for granted. 
• Join social media groups or chats for your subdivision or area. You’ll usually find these on Facebook. You can announce that your store is now open, and you can also post updates like telling them about any new products that you carry. 
• Ask your barangay hall if there are any local events coming up . You might be able to find an opportunity to promote your sari-sari store there if they will also allow you to sell your stock during the event. 

It might be hard to find time to do promotions especially when you are running the store at the same time. However, during times when there aren’t many customers, you can use the time to promote yourself online. 

After a few months of running your sari-sari store, you should be able to determine if your plan is working or not. If the plan isn’t working, it’s time to take a moment and evaluate what you are doing. 

Check your numbers. Are there areas in your sari-sari store’s operation that you should adjust? 

• If you think that your margins are too low, you can raise your prices. But if that isn’t an option due to the competition, then you can try lowering your costs by finding new suppliers or buying in bulk. 
• Are your products selling slowly? You should check if the products you are carrying fit the needs of your customers. You can also promote yourself more or check if your opening time matches the time when there is high foot traffic. 
• Do you have any products that go bad or get lost? You should be stricter in your inventory management. 
• Are customers coming back to your store? If not, then you should find out why and solve that problem before it’s too late. 

Here’s an example of an adjustment you can learn by checking your numbers: 

In this example, the original flavor of the Vienna sausage is outselling the spicy flavor. It’s quite possible that your customers prefer the original flavor. If that’s the case, then the adjustment you should make is to stock less of the spicy variant. 

However, maybe the reason is that they don’t see the spicy variant on your shelves and that’s why they don’t purchase it. If that’s the reason, then you need to make sure that the spicy variant is visible in your sari-sari store. 

Here’s another example. 

Above, you can see that the records show one bad stock of a high-value item that costs ₱135. Since you can no longer sell that product, it’s a huge loss for your sari-sari store, especially with your low margins. Find out why it happened and make sure to learn from your mistakes. 

These are just some examples of what you can encounter. There are many other scenarios where the numbers will show problems in your store that you can make adjustments to. 

Remember, your first goal for this phase is to sell enough to cover your expenses, from the cost of products to the government fees. Once you reach that goal, then you can start expanding and thinking about increasing your profits. 

Phase 4: Growing Your Sari-Sari Store

After reaching the breakeven point in the previous phase, it’s now time to grow your sari-sari store and earn larger profits. 

Once you’re in this phase, you’ll probably have a better idea of what works or what doesn’t work in your community. In phase 4, you need to use everything you’ve learned to reach the goal you’ve set from the very start. 

If you have just reached the breakeven point, it’s hard to believe that the goal of “I want to earn ₱10,000 a month through the sari-sari store” will ever come true. 

That’s why it’s a good idea to break down your big goal into smaller goals. For example, a ₱10,000 a month goal can be broken down into: 

• ₱2,500 after 3 months 
• ₱5,000 after 6 months 
• ₱7,500 after 9 months 
• ₱10,000 after 12 months 

It’s up to you how you break down your goal. However, make it realistic by using the data from your records. Once you have your smaller goals listed down, you can continue to make the adjustments you’ve learned from the previous phase to make your store more profitable. 

To get closer to your goals, you may want to start exploring ways how to expand your sari-sari store. You can get as creative as you want, as long as you think of your customers first. 

• Expand your product range if you think there are products that your customers would buy that you do not carry yet. For example, if there is a substantial increase in the number of babies in your community, you might want to start carrying diapers. 
• Expand the size of your store if your customers are doing most of their grocery shopping with you rather than going to supermarkets. Just be careful not to overstock. 
• Expand the reach of your store by offering delivery to customers who live farther away. Only offer this if you can make time for it. Set a clear set of rules so your customers’ expectations match your capabilities. 
• Consider adding a “pabili” or personal shopper service. If you have customers in your area who are always busy and don’t have time to shop for groceries themselves, then they might be interested in a “pabili” service. You can just charge a premium for it and do it at the same time you buy stock for your sari-sari store. 

Just a word of warning. Sometimes you can get too excited about trying out new ideas that you push to do them without considering the cost. Whenever you have an idea, sit down first and write down its advantages and disadvantages . This way, you can make an informed decision. 

It is up to you to say what success looks like for you based on the goal you’ve set at the start. If you think the profit you are earning is worth the time and effort that you’ve put into the sari-sari store then continue to work hard to grow it. 

Based on the examples we’ve used so far in this guide, success looks something like what’s shown below: 

Their total profit for one month meets their ₱10,000 a month goal. 

Their sales amount to about ₱16,000 per week which is about ₱2,286 per day. With a 20% margin, this amounts to around ₱2,600 net revenue per week or ₱372 net revenue per day. 

After subtracting the other expenses, then they are left with a ₱10,078 profit for the month. They can then use this profit to grow their store further or withdraw it for personal use. 

For you, the number might be different, but as long as it’s a goal that you came up with carefully, then you should consider it a success once you’ve reached it. 

If you are successful, then definitely. If something has changed in your life, then you might want to make adjustments. For example, if you don’t have as much time as before, then you can either hire a part-time employee or change your opening times. 

If you can’t make your sari-sari store profitable, don’t give up too soon. Exhaust every option that you can to make it work. 

However, if you’ve rechecked and adjusted everything that you can about your sari-sari store’s operations and you still can’t find any way to make it work, then there’s no shame in cutting your losses and closing it down . 

Take a break and take care of yourself. The effort you’ve put into your sari-sari store wasn’t a waste. Everything you’ve learned and experienced so far will be something you can use for a future business. 

Tips and Warnings

This also means that if you need an item from the sari-sari store then you also need to pay the store for it, even if you own it. It might be tempting to get what you need for the store at any time, but this is a bad habit that can lead to your store losing money. 

Since you are selling to people you know, such as your neighbors, they might be tempted to pay through “palista” or credit. However, with a sari-sari store’s low margins, one bad debt may mean you lose a day or even a week’s worth of profits. 

In cases where you don’t have a product that a customer is looking for, never say “we don’t have it”, just say it’s “out of stock”. Then, assure your customers that you will have it on the next stocking day.  

Ask for discounts, posters, equipment, and other things that can help sell their products. If their products need to be kept in refrigerators, make sure to take electricity costs into account. You can always decline to carry a product if you don’t think you are getting a good deal. 

Since a sari-sari store is a low-margin business, you have to increase your sales volume as much as you can. 

Frequently Asked Questions

1. is running a sari-sari store still profitable.

Yes, a sari-sari store can still be profitable. However, because the margins are so tight it doesn’t leave much room for error.  

Success is different from person to person. So, it’s up to you what level of profit can be considered enough for your needs. If you have a goal that can’t be met by a sari-sari store’s income, then it might not be worth it for you to run a sari-sari store business at all. 

Related: 100+ Best Franchise Business Opportunities For Every Budget

2. How much does it cost to start a sari-sari store?

Sari-sari stores cost differently depending on how much inventory you want to carry, if you plan to rent and build a space, and if you hire employees. It can cost as little as ₱3,940 and can go up to six digits depending on how much you invest in it. 

Here’s a list of costs that you can expect: 

• Inventory Costs : ₱2,000 to ₱30,000+ 
• Transportation : ₱50 to ₱300+ 
• Rent : ₱0 to ₱10,000+
• Construction :  ₱0 to ₱30,000+
• Salary : ₱0 to ₱10,000+ 
• DTI Registration : ₱230 
• BIR Registration : ₱1,360 
• Business Permit : ₱300 to ₱5,000 

Note that this does not yet include any operational costs that you might have, such as electricity or water utilities.

• Shu, C. (2021). GrowSari, a B2B platform for small stores in the Philippines, adds investors like Temasek’s Pavilion Capital and Tencent. Retrieved 3 April 2022, from https://techcrunch.com/2021/06/21/growsari-a-b2b-platform-for-small-stores-in-the-philippines-adds-investors-like-temaseks-pavilion-capital-and-tencent/
• Training Calendar. (2022). Retrieved 3 April 2022, from https://pttc.gov.ph/webinar/
• Start and Grow Your Business. Retrieved 3 April 2022, from https://www.dti.gov.ph/negosyo/start-and-grow-your-business/
• KAPATID Mentor ME Project. Retrieved 3 April 2022, from https://www.dti.gov.ph/negosyo/kapatid-mentor-me-project/
• Latest Suggested Retail Prices (SRPs) of Basic Necessities and Prime Commodities. (2022). Retrieved 3 April 2022, from https://www.dti.gov.ph/konsyumer/latest-srps-basic-necessities-prime-commodities/
• Department of the Interior and Local Government (DILG), Department of Trade and Industry (DTI), and Department of Information and Communications Technology (DICT). (2016).  Joint Memorandum Circular No. 01, Series of 2016 (Revised Standards in Processing Business Permits and Licenses in All Cities and Municipalities)  (p. 5).
• Ramirez, J. (2020). BIR ditches mayor’s permit as a registration requirement. Retrieved 3 April 2022, from https://mb.com.ph/2020/06/15/bir-ditches-mayors-permit-as-a-registration-requirement/
• Package 1: TRAIN. Retrieved 3 April 2022, from https://taxreform.dof.gov.ph/tax-reform-packages/p1-train/

Written by Rod Michael Perez

in Business and Finance , Juander How

Rod Michael Perez

Rod Michael Perez is a freelance writer with over 7 years of experience in writing long-form articles, ad copy, and SEO content for local and foreign clients. He is also an aspiring startup founder and believes that the Philippines could be the next hub for startup culture. He takes care of his dog, a poodle-Shih Tzu hybrid, in his spare time.

Browse all articles written by Rod Michael Perez

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The Ultimate Guide to Starting a Sari-Sari Store Business in the Philippines

Table of Contents

Introduction.

Imagine turning a small corner of your home into a bustling hub of community life and entrepreneurship. That’s precisely the magic of a sari-sari store, an essential facet of Filipino neighborhood culture. These quaint little shops do more than just sell goods; they become a cornerstone for local interactions, offering a convenient stop for everyday needs while fostering social ties. Starting a sari-sari store comes with its set of potential benefits—like generating steady income with relatively low startup costs and becoming an integral part of the local community.

However, it’s not without challenges, including managing inventory, dealing with competition, and navigating the intricacies of running a business with limited experience. This guide is your compass to navigating these waters, laying down the groundwork for aspiring entrepreneurs to build a successful sari-sari store that thrives on community spirit and smart business practices.

Chapter 1: Understanding the Sari-Sari Store Landscape

The role of sari-sari stores in the philippines.

Sari-sari stores, the Filipino term for “variety” or “miscellaneous,” are more than just retail outlets; they are woven into the fabric of local communities across the Philippines. These small, neighborhood stores offer essential goods, from snacks and drinks to household items, often within walking distance for residents. Their importance transcends commerce, as they serve as communal hubs where neighbors gather, share news, and stay connected. In many ways, sari-sari stores embody the bayanihan spirit, providing a support network for local communities.

Difference Between Sari-Sari Stores and Other Retail Formats

Unlike supermarkets or big-box retailers that offer a wide range of products in a large space, sari-sari stores are typically operated out of the store owner’s home and have a much smaller footprint. This setup allows for personalized service and a deep understanding of customer preferences, which large retailers can’t easily replicate. Additionally, sari-sari stores often offer goods in tingi or retail-by-piece, catering to customers who may not have the budget for bulk purchases, a practice not commonly found in larger retail formats.

The Evolution of Sari-Sari Stores in the Digital Age

The digital age has ushered in significant changes for sari-sari stores, with technology offering new ways to manage and grow these businesses. Mobile applications and platforms now enable store owners to restock inventory efficiently, access financial services, and even offer new services like e-loading and bill payments, expanding their role in the community. Despite these advancements, the heart of the sari-sari store remains its close ties to the community, blending tradition with innovation to meet the evolving needs of Filipino neighborhoods.

Chapter 2: Planning Your Sari-Sari Store

Market research: understanding your community’s needs.

Before diving into the sari-sari store business, conducting market research is crucial. This involves observing the local community to understand what products are in demand, identifying what competitors offer, and pinpointing gaps you can fill. For example, if your area lacks a store offering fresh produce or affordable cooked meals, this could be your niche. Engage with potential customers through casual conversations or surveys to grasp their purchasing habits and preferences.

Location, Location, Location: Choosing the Right Spot

The success of a sari-sari store often hinges on its location. Ideal spots are accessible to a high foot traffic area within the community, such as near schools, churches, or along main residential streets. However, consider the competition; setting up shop too close to another sari-sari store could split your potential customer base. Visibility and convenience to your target customers are key factors in choosing the perfect location.

Crafting a Business Plan: Budget, Forecast, and Goals

A well-thought-out business plan is your roadmap to success. Start by detailing your startup costs, including inventory, permits, and renovations. Then, project your sales, considering the average spending of your customers and the frequency of their visits. Setting clear, achievable goals for growth, such as expanding your product range or offering new services, will help guide your business decisions. Remember, your business plan is a living document that should evolve as your store grows and the market changes.

Chapter 3: Legal Requirements and Registration

Necessary permits and registrations.

Starting a sari-sari store requires navigating the legal landscape to ensure your business operates within the law. Key permits include a Barangay clearance, a necessity for any business in the Philippines as it certifies your compliance with local regulations. Registration with the Department of Trade and Industry (DTI) secures your business name and protects it legally. You may also need a Business Permit from the local city or municipal office, alongside securing a Tax Identification Number (TIN) from the Bureau of Internal Revenue (BIR).

Understanding Taxes and Compliance for Small Businesses

Compliance with tax obligations is crucial for the longevity of your sari-sari store. Small businesses in the Philippines are subject to various taxes, including income tax, value-added tax (VAT), or percentage tax, depending on the business’s earnings and size. Regularly updating your books and receipts, and understanding the tax breaks and incentives available to small businesses, can help manage tax responsibilities efficiently. It’s advisable to consult with a tax professional to navigate the complexities of tax compliance and benefit from any applicable small business incentives.

Chapter 4: Setting Up Shop

Store layout and design principles for maximum impact.

The layout and design of your sari-sari store can significantly influence customer experience and sales. Optimize space by ensuring your most popular items are easily accessible. Use clear signage for product categories to facilitate browsing. Lighting should be bright enough to make products appealing but not harsh on the eyes. A clean, organized, and welcoming environment encourages repeat business.

Essential Equipment and Initial Inventory: What You Need to Start

Starting requires minimal equipment: shelves for displaying products, a refrigerator for perishables and drinks, and a secure cash register or money box. Your initial inventory should reflect your market research, focusing on high-demand items in your community, like basic groceries, snacks, and household essentials. Balancing variety and depth in categories where you anticipate regular sales is key.

Sourcing Products: Tips for Finding Suppliers and Negotiating Terms

Building relationships with suppliers is crucial for getting the best prices and ensuring a steady supply of products. Attend trade fairs and join local business groups to network with suppliers. Don’t shy away from negotiating terms that benefit your business, such as discounts for bulk purchases or favorable payment terms. Diversifying your supplier list can also protect your store from stock shortages.

Read next: Side Hustles: These are the Best Ways to Make Money in 2024

Chapter 5: Managing Your Finances

Initial investment: estimating start-up costs.

Your initial investment will cover the cost of securing permits, purchasing initial inventory, acquiring necessary equipment, and any renovations to your space. Create a detailed list of these expenses to form a clear picture of the capital required to launch your sari-sari store.

Pricing Strategy: How to Price for Profit While Remaining Competitive

Pricing must strike a balance between being competitive and ensuring profitability. Research local market prices and consider your costs, aiming for a markup that covers expenses while attracting customers. Regularly reviewing and adjusting prices in response to market changes and cost variations is essential.

Keeping the Books: Basic Accounting for Sari-Sari Store Owners

Basic accounting involves tracking all financial transactions, including sales, expenses, and profits. Maintain a ledger or use accounting software tailored for small businesses. Regularly updating financial records helps in monitoring the health of your business, planning for taxes, and making informed decisions for growth and sustainability.

Chapter 6: Operations and Best Practices

Inventory management: streamlining with growsari.

Effectively managing your inventory is crucial to prevent overstock and understock situations. Leveraging GrowSari , sari-sari store owners can access tools for efficient inventory tracking and ordering. This platform allows for real-time visibility into stock levels, helping to make informed decisions about when to reorder supplies. GrowSari’s technology simplifies inventory management, ensuring you have the right products at the right time to meet customer demand.

Customer Service: Building Loyalty and Repeat Business

Prioritizing excellent customer service fosters loyalty and encourages repeat business. Personalize your interactions, remember regular customers’ preferences, and respond promptly to feedback. This approach not only builds a strong rapport with your community but also sets your store apart from competitors.

Credit Management: Handling “Utang” Effectively

Offering credit is a common practice but requires careful management to maintain healthy cash flow. Establish clear credit policies and maintain accurate records of all transactions. This balance of generosity and prudence ensures you can offer this convenience without jeopardizing your store’s financial stability.

Incorporating GrowSari into your inventory management practices not only enhances operational efficiency but also supports better customer service and credit management by freeing up time and resources that can be dedicated to these critical areas.

Chapter 7: Marketing and Growth Strategies

Community engagement: becoming a neighborhood staple.

Fostering a strong relationship with your community is not just beneficial; it’s a cornerstone of your sari-sari store’s success. By participating in local activities and supporting community causes, you do more than increase your store’s visibility; you weave your business into the fabric of daily life, becoming a trusted and valued community ally. This involvement transforms your store from a simple point of purchase to a cherished local institution, deepening customer loyalty and encouraging the kind of word-of-mouth that no amount of advertising can buy.

Digital Marketing: Leveraging Social Media

Expanding on the importance of leveraging social media for digital marketing:.

Utilizing social media platforms allows for a direct and engaging way to connect with your customer base, advertise your products, and share exclusive promotions. An active online presence not only helps in attracting new customers but also ensures your sari-sari store remains a vibrant topic of conversation within the community. Through consistent and creative posts, you can build a loyal following, turning casual browsers into regular patrons, fostering a sense of belonging and community around your brand.

Expanding Your Services with GrowSari

• Integration with GrowSari : Embrace GrowSari to modernize your sari-sari store. This platform enables you to efficiently manage inventory, access a broader product range, and dive into e-commerce.
• Broadening Market Reach : Through GrowSari, offer additional convenient services like e-loading and bills payment, drawing in more customers and enhancing your store’s value.
• Adapting to Digital Trends : GrowSari exemplifies the shift towards digital solutions in the sari-sari store sector, ensuring your business stays competitive and relevant.

Incorporating GrowSari into your business model not only streamlines operations but also positions your sari-sari store for sustainable growth and success in the digital age.

Chapter 8: Overcoming Challenges

Common pitfalls and how to avoid them.

A key challenge for new sari-sari store owners is managing inventory efficiently—too much leads to waste, too little to lost sales. Implementing a simple inventory management system can help. Another pitfall is failing to adapt to customer needs and market trends. Regular feedback collection and market research are vital. Additionally, underestimating the importance of record-keeping can lead to financial disarray. Establishing straightforward bookkeeping practices from the start is crucial.

Case Studies: Success Stories and Lessons Learned

Learning from others can pave the way for your success. Consider the story of a sari-sari store that diversified its income by offering bill payment services, significantly increasing foot traffic and sales. Another case involved a store implementing a loyalty program, enhancing customer retention. These examples highlight the importance of innovation, customer focus, and adaptability in overcoming challenges and achieving business growth.

Chapter 9: Looking to the Future

Trends affecting sari-sari stores (e.g., e-commerce integration).

The digital transformation is reshaping the sari-sari store landscape, with e-commerce and online payment platforms becoming increasingly prevalent. Integrating digital services allows stores to expand their customer base beyond the neighborhood, offering convenience and a broader range of products and services. Adaptation to digital trends is not just beneficial but necessary for staying competitive and relevant.

Planning for Growth and Sustainability

Sustainable growth involves careful planning and continuous improvement. Diversifying your product and service offerings can open up new revenue streams, while investing in technology can streamline operations and improve customer satisfaction. Building a strong community presence and focusing on customer loyalty also contribute to long-term success. Regularly assessing business performance against your goals and being open to pivoting your strategy based on market feedback are key to ensuring your sari-sari store not only survives but thrives in the future.

In wrapping up this comprehensive guide on starting a sari-sari store, we’ve covered the essentials from understanding the landscape, planning, legalities, setting up shop, to managing finances, operations, marketing, overcoming challenges, and planning for the future. Here’s a quick recap:

• Conduct thorough market research and choose a strategic location.
• Navigate legal requirements and secure necessary permits.
• Design your store for maximum impact and manage inventory wisely.
• Develop a solid pricing strategy and maintain accurate financial records.
• Prioritize customer service and consider expanding services to increase value.
• Stay adaptable and leverage digital trends for growth.

Embrace the journey of starting your sari-sari store with confidence. Armed with knowledge and a clear plan, you’re ready to become a vital part of your community’s daily life. Take that leap, and transform your entrepreneurial dream into reality.

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Sari Sari Store Business: 18 Things You Need to Start

Starting a sari-sari store business requires careful planning and preparation to ensure its success. There are several key factors that must be considered, including capital, location, suppliers, pricing, and a solid business plan. In addition, it’s essential to have a storekeeper, offer a variety of products, maintain proper accounting, and obtain the necessary permits.

To give your business an edge, you should also consider offering additional products, providing seating and shade, and focusing on customer service. Overall, by addressing these 18 things, you’ll be well on your way to starting a profitable sari-sari store.

Table of Contents

Starting a sari-sari store requires an initial investment of capital to purchase inventory, rent a location, and cover other start-up expenses.

2. Location

Choosing the right location for your store is critical. You’ll want to select an area with high foot traffic, easy access, and a large potential customer base.

3. Suppliers

Finding reliable and affordable suppliers for your inventory is key to keeping your store well-stocked and profitable.

Setting competitive prices for your products can help you attract customers and increase sales. You’ll need to consider factors like the cost of goods, overhead expenses, and the local market.

5. Business Plan

Creating a detailed business plan will help you map out your goals, strategies, and financial projections. It will also help you secure financing if needed.

Creating a business plan can seem like a daunting task, but it can be done by lay people with some research and guidance. Here are some steps to get started:

• Research the market : Start by researching the market to understand your target customers, local competition, and industry trends. This information will help you develop strategies that can set your sari-sari store apart from others.
• Define your goals and objectives : Consider what you want to achieve with your sari-sari store, such as increasing revenue or expanding your customer base. Set specific, measurable goals and objectives that will guide your business decisions.
• Develop a marketing strategy : Outline a marketing strategy that will help you reach your target audience and promote your store effectively. Consider tactics such as social media marketing, flyers, and community events.
• Create a financial plan : A financial plan should outline your startup costs, projected revenue, and expenses. You may want to consult with an accountant or financial advisor to ensure your plan is realistic and achievable.
• Write your business plan : Once you’ve gathered all the necessary information, it’s time to write your business plan. You can use online templates or software programs to guide you through the process.

Remember, your business plan doesn’t have to be perfect or written in fancy language. The most important thing is to have a clear, actionable plan that will guide you in achieving your goals for your sari-sari store.

6. Storekeeper

Hiring a responsible and trustworthy storekeeper is crucial to ensuring the smooth operation of your store.

7. Products you’ll sell

Choosing the right mix of products to sell is essential. You’ll want to offer a variety of items that appeal to your target market and reflect local demand. Here are some ideas:

• Household essentials : Stock up on items like laundry soap, dishwashing liquid, and cleaning supplies.
• Personal care products : Include items like soap, shampoo, toothpaste, and other personal care items that your customers may need.
• School and office supplies : Offer notebooks, pens, pencils, and other school and office supplies for students and professionals.
• Mobile phone load : Provide prepaid mobile phone load for customers who need to top up their mobile phone credits.
• Tobacco products : If allowed in your area, sell tobacco products like cigarettes and cigars.
• Cosmetics and beauty products : Offer beauty and cosmetic products like makeup, lotion, and hair care products.
• Snacks and candies : Stock up on popular candies and chocolates, as well as local snacks like dried mangoes and peanuts.
• Medicine and first aid supplies : Sell over-the-counter medicine, first aid kits, and other medical supplies.
• Rice and other basic food items : Sell basic food items like rice, cooking oil, and canned goods to meet the daily needs of your customers.

Remember to consider the preferences and buying habits of your target market when selecting products to sell in your sari-sari store. By offering a well-rounded selection of products, you can cater to a wide range of customers and increase your store’s profitability.

Creating an inviting and visually appealing store design can help attract customers and increase sales. Consider elements like lighting, signage, and product displays.

9. Marketing

Developing a strong marketing strategy can help you promote your store, attract new customers, and build brand awareness.

• Offer discounts and promotions : Consider offering discounts on popular items or running promotions, such as buy-one-get-one-free deals, to attract new customers and incentivize repeat business.
• Use social media : Social media platforms like Facebook, Instagram, and Twitter are great tools for reaching potential customers. Consider creating social media accounts for your store and regularly posting updates, promotions, and engaging content.
• Partner with local businesses : Consider partnering with other local businesses or organizations to co-promote your store and build community relationships.
• Utilize signage : Place eye-catching signs outside your store to attract foot traffic and make it easy for customers to find you.
• Sponsor local events : Consider sponsoring local events or sports teams to build brand awareness and show support for the community.
• Offer exceptional customer service : Providing exceptional customer service can help build a positive reputation for your store and generate positive word-of-mouth referrals.

10. Customer Service

Providing excellent customer service is essential to building a loyal customer base and promoting positive word-of-mouth referrals.

11. Business Permits

Obtaining the necessary permits and licenses to operate your store legally is important to avoid fines and legal issues.

12. Accounting

Maintaining accurate accounting records is essential to tracking your business finances and making informed decisions about pricing, inventory, and other key aspects of your operation.

13. Offer Additional Products

Offering additional products, such as mobile phone load or school supplies, can help increase revenue and attract more customers.

14. Offer seats and shade

Providing comfortable seating and shade outside your store can encourage customers to spend more time browsing and shopping.

15. Self-control

As a business owner, you’ll need to exercise self-control in managing your inventory, expenses, and finances to ensure the long-term success of your store.

16. Financial Management

Developing strong financial management skills, such as budgeting, and cash flow management, , is essential to the success of your store.

17. Store Layout

Creating an efficient and well-organized store layout can help customers find what they need quickly and easily, leading to increased sales and customer satisfaction.

Finally, having grit and determination to persevere through challenges and setbacks is essential to achieving long-term success in the competitive world of retail.

Tips to Manage A Successful Sari Sari Store

Starting a sari-sari store business may seem easy, but it takes more than just having a few products to sell. To succeed in this type of business, you need to follow some basic rules and principles that will help you establish a good reputation and customer base. Here are some tips to help you start and run a successful sari-sari store business:

1. No to credits

Many people will ask for credit, but it’s important not to allow this in your sari-sari store. Offering credit may seem like a good way to build your business and reputation, but it can harm your business in the long run. Debts are hard to collect, and you won’t have sufficient cash flow for your next purchases. It’s better to sell for cash only.

Follow the “First in, First Out” principle. Sell the goods as you buy them, and sell the oldest inventory first. This will ensure that your products stay fresh and you won’t have losses due to expired food.

3. Customer’s buying habits

If customers are looking for something you don’t sell, say “It’s out of stock” instead of “we don’t sell it.” List down the item that they’re always looking for so you can buy it next time. This will ensure that you can better serve your customers and that they won’t look for another store.

4. Start low

You don’t need a big capital to start a sari-sari store. You can start with just a few hundred pesos and test your market first. Even if you don’t have a physical store at first, you can start by setting up something at the front of your house and go from there.

5. Maintain the quality of your goods

Keep everything in top-notch quality. If you see some of your products that have gone bad, don’t try to sell them to your customers. Also, keep everything clean.

6. Re-invest and save your profits

Re-invest your earnings into your business by buying more goods, expanding your store, or hiring a storekeeper. Keep a portion of your earnings as savings to survive on days where you are closed or are having losses.

7. Be friendly

Treat your sari-sari store as a business by establishing it as a means to serve customers, not just sell products. Greet, smile, and talk to your customers as much as you can. Train your storekeeper to be friendly as well.

8. Offer promos

Offer promos once in a while. This would encourage your customers to buy more and spread the good news.

As your business grows and earns more, consider expanding your store physically to accommodate more goods or set up a branch elsewhere. Be sure to choose a location with potential customers and plan for scaling as you earn more.

10. Offer Tingi Tingi

One of the reasons sari sari stores exist is to offer goods in small quantities. Listen to your customers and offer items in small packs to meet their needs.

11. Get only 10% of profits for the day

Rather than taking a set amount from your sales, take a percentage, like 10%, of your total sales for the day as profit. This ensures steady cash flow and the profitability of your business.

12. Seasonal Items

Consider stocking up on seasonal items to meet the demand during different times of the year. For example, offer more soft drinks and ice during the summer months.

13. Offer deposits

Give customers an incentive to return bottles by offering deposits or coin incentives. This will help you save money on buying new bottles and keep your customers happy.

By implementing these strategies, you can help maximize the potential of your sari-sari store business and ensure its profitability. Remember to listen to your customers and adapt to their needs to keep them coming back.

Video: Walang Budget Pero Negosyong Sari Sari Store Magpapayaman Sa Iyo

In this video, we will explore the possibility of starting a business even without a significant capital. Are you someone who dreams of owning a sari-sari store but limited by your budget? Or perhaps you already have one, but you aspire to turn it into a supermarket someday? If your answer is yes, then this video is perfect for you.

We will discuss practical tips and strategies on how to start a business even with little or no investment. This video will also provide insights on how to grow your sari-sari store into a more significant business in the future.

In conclusion, starting a sari-sari store business may seem like a simple venture, but it requires a lot of effort and attention to detail. By taking into account various factors such as capital, location, suppliers, pricing, and a solid business plan, you can increase your chances of success.

Additionally, by providing exceptional customer service, offering additional products, and creating a welcoming environment for customers, you can set your business apart from others and help it thrive. Remember to stay committed, flexible, and willing to adapt as needed to keep your sari-sari store growing and profitable.

• Beauty Products
• Clothing & Apparel
• Food Business
• Laundry Shop
• Small Stores
• Water Refilling Station
• Business Registration
• Marketing Strategy
• Human Resources
• How To Start a Sari Sari Store Business In The Philippines: A Beginner’s Guide

By   Yesh Quijano

May 11, 2023

Key Takeaways:

• Starting a sari-sari store business requires careful planning and understanding of what your local market wants. Creating a business plan, setting a budget, picking the right location, and choosing the goods to sell are all important first steps.
• To run a sari-sari store business legally, you must get the right business permits and sign up with the Bureau of Internal Revenue (BIR). Even small companies have to pay taxes.
• The success and image of a sari-sari store can be greatly improved by putting customer service first, learning about your customer’s buying habits, and hiring trustworthy and skilled storekeepers.
• Effective financial management is important for a sari-sari shop’s long-term success and growth. This includes setting competitive prices that still make money, keeping accurate business records, and limiting customer credit.

You know you’re in the Philippines when you must navigate through a maze of sari-sari stores just to reach your destination. It’s like a real-life version of Pac-Man, but you’re dodging sachets of shampoo and snack foods instead of eating pellets.

But kidding aside, the sari-sari store is more than just a ubiquitous presence in the Philippines – it’s a testament to the ingenuity and resourcefulness of Filipino entrepreneurs, who have turned these humble mom-and-pop shops into a cornerstone of local commerce and community life.

Opening a small retail store business is more than just starting a small business venture.

It’s also about joining a community and carrying on a long-standing tradition.

These one-stop shops are common in every neighborhood. They sell everything from snacks to things you need for your home.

If you want to start this small retail outlet, you’re getting into a business that will still be useful even as shops and online shopping become more popular.

This article will tell you everything you need to know about starting a sari-sari store.

It might seem hard to start a sari store business, but with the right help, your business can do well in this market that never goes away.

What is a Sari-sari Store?

A sari-sari store is a mini store in the Philippines close to where people live.

The name of these shops comes from the Tagalog word “sari-sari,” which means “variety,” and they live up to their name by selling a wide range of goods.

A sari-sari shop has a little bit of everything, from food and drinks to toiletries and things you need around the house. Most of the time, these shops are run out of a tiny room in the store owner’s house.

This makes them an important part of the community. People go there to buy something quickly and easily without going far.

Pros and Cons of Running a Sari Sari Store Business

• It’s easy to get started. The sari-sari shop is a simple business idea that doesn’t cost much and can be set up in just a few days. It’s a great opportunity for people who want to learn more about business and maybe open a bigger store in the near future.
• Save money on rent and wages. Operating a store in your home or getting the help of family members can save you money on employee wages and rent.
• It helps people connect with each other in the neighborhood. Families in their area go to the neighborhood sari-sari store for most of their everyday needs. This lets you build longer-lasting relationships with your neighbors.
• There are a lot of rivals. Due to how easy it is to start a sari-sari business, there can be a lot of competition from other shops, convenience stores, and grocery stores. The growth of your business needs to find ways to keep customers.
• Sari-sari stores’ main selling point is convenience, so they keep their profit margins low to stay in business. Since they don’t sell things in large quantities, they need repeat customers to keep making money.
• Reputation for making and/or selling low-quality goods. People often think that sari-sari shops sell low-quality items. This may be the case because some store owners don’t keep track of their inventory well. For example, they might leave products in the sun or air or forget to take things that have already gone bad off the shelves. But this problem can be lessened with careful handling and inventory control.

Here’s Your Beginner’s Guide on how to Start a Sari-Sari Store

Develop a business plan

A good plan is the foundation of every business that does well. To open a sari-sari store, you should create a business plan first. This includes the following:

• Finding your target market
• Figuring out how much money you could make
• Making both short-term and long-term goals

Think about what makes your store different. What will make your sari stand out ?

Business capital

Next, look at how much money your business has.

This should be enough for the first few months of inventory, store setup, and running costs.

Don’t forget that it’s important to start with a reasonable budget that balances your goals with what you can afford right now.

If you don’t have much money to start the business, stock up on things that sell quickly.

As your store grows and makes more money, you can offer a broader range of products.

Location and Store Design

Find Location

One of the important factors, if you want to start a sari-sari business, is its location.

Where you put the store is very important. Make sure that it is easy for target customers to find.

The best place would be near a school, a church, or a neighborhood with many people walking by.

Remember that one of the best things about a sari-sari is that it must be easy to find.

Design your store and choose a store name.

When designing a sari-sari store, you should make it simple and useful. Your store should be neat, well-lit, and easy to find things in.

Make sure that your goods or products are easy for customers to see.

Choose a name for the store that is catchy, easy to remember, and shows the spirit of a sari-sari store.

The name of your store is the first thing people see, so make sure it’s good.

Product Management

Identify the products you will sell

Start by figuring out what items people want in your area. These are usually food, home items, and personal care items. Your choice should be based on what your customers need right now.

Find legitimate suppliers

It’s important to find reliable suppliers for your goods. They should give you competitive prices without lowering the quality of their products.

Building good relationships with your suppliers can also lead to better deals and terms, which benefits your business too.

Make Sure to Have Enough Stocks Always

It’s important to ensure that your sari store always has the necessary items. An empty shelf could result in a missed sales opportunity, so it’s important to check on your stock regularly and restock when you need to.

Maintain the quality of your goods.

Make sure the products you sell are of good quality. Check the expiration dates and store things correctly to keep them in good shape. Remember that your business can’t succeed without the trust of your customers.

Offer Unique Products to Sell

To make your sari-sari shop stand out, you might want to offer unique products that suit your customers’ interests. This could include things made in your area or that are hard to find and may not be sold in bigger shops.

Seasonal Items

Offer things that are appropriate for the season or holiday. Whether you sell fireworks for New Year’s, chocolates for Valentine’s Day, or school supplies for back-to-school, these things can help you make more money all year.

Hire the right storekeeper.

The storekeeper is an important part of a sari-sari store, whether you run it yourself, a family member. or hire someone else.

This person must be trustworthy, dependable, and focused on customers’ needs. They should know the basics of managing goods while handling cash responsibly.

Keep in mind that the person you hire to run your store is the face of your business to your customers. This means that their behavior can greatly impact how the community sees your store.

Set prices for the products

Setting the right item price is key to making your sari-sari store successful. Your expenses need to be competitive and make you money.

You need to consider how much it will cost to buy the things from your supplier, how much it will cost to run your business, and the average market price in your area.

Remember that small retail stores often sell things in smaller amounts, called “tingi,” so your prices should consider this.

Lastly, it’s important to keep prices the same, but you should also be open to change based on market trends and changes in provider costs.

Legal Compliance:

Business permits.

A sari-sari store must follow the rules just like any other business. Get the business permit as well as additional licenses you need from the government in your area.

This includes a Barangay Clearance, a Mayor’s Permit, plus other necessary local paperwork. Getting these licenses ensures your business runs legally and shows your customers that you are a real business.

Keep up with any changes to local rules or requirements to avoid fines and keep things running smoothly with your business.

Registration of Small Businesses in the BIR

You need local permits to register your sari-sari business with the Bureau of Internal Revenue (BIR). This is required for tax reasons.

The BIR will give you a Certificate of Registration and legal receipts you’ll use daily. Remember that paying your taxes properly and on time is part of running a legitimate business.

It also brings in money to the country, which is used to pay for public services and infrastructure. So make sure you know your tax responsibilities, and talk to a tax expert or the BIR if you have questions.

Customer Service

Quality customer service

One key to a successful sari store is delivering quality customer service. Every time customers come into your store, they should feel welcome and important.

Please pay attention to what they want, talk to them in a friendly way, and handle any problems or complaints promptly and professionally.

Giving your regular customers personalized service, like remembering what their favorite goods are or letting them know about important events in their lives, can also make a big difference to your business.

Remember that in a sari-sari store, you’re not just selling things; you’re also building relationships with your customers, and good customer service is the foundation of those relationships.

Financial Management

It’s best to start small when opening a sari-sari store. This means putting most of your attention on a small number of high-demand goods. As your sari makes more money, you can slowly add more things.

Low sales, low volume

This principle says you shouldn’t keep much of an item in stock if it’s not selling well. This can reduce costs and help you make the most of your space for things that is more popular and sell quickly. This approach can help sari-sari store owners optimize inventory management and profitability.

Say no to credits

It’s common for sari-sari shops to give loyal customers credit, but keeping track of this carefully is important. Too much praise can make it hard to get money when needed. Remember that your shop is a business, not a bank.

Accounting in business

It is very important to keep accurate and update cash records. This will help you track how well your store is doing, keep track of your stock, and make smart choices about where to invest in the future.

Get only 10% of profits for the day.

One smart way to handle your money is to use only 10% of your daily profits for yourself and put the rest back into the business. This will help your business grow in the long run.

Customer’s buying habits

Understanding your customers’ buying habits is key to being a great retailer. In a sari-sari store, this could mean knowing which items are often bought together, what times certain items sell the most, or what customers like.

Pay attention to these patterns, and change your stock as well as your service to fit. For example, if you see that people often buy coffee and sugar together in the morning, ensure you have plenty of both during that time.

By making your products fit how your customers usually buy, you can boost sales and make your customers happier.

Is Sari-sari Store Considered a Small Medium-size Business (SMB)?

Yes, this kind of business is a Small, Medium-sized Business (SMB) in the Philippines. SMBs are businesses with a small to medium number of employees and a low sales volume.

Even though a sari-sari store might be small in size as well as the number of workers, it is very important to the local economy.

As a SMB, a sari-sari shop can help the local economy by creating jobs, making life easier for the community, in addition to boosting economic activity in the area.

A sari-sari store is not exempted from Business Tax.

Not all sari-sari stores are exempt from business tax. If the business qualifies as a Marginal Income Earner (MIE) or generates less than Php 100,000 in annual income, it is not subject to income tax (RMC No. 7-2014).

The activities of MIEs should focus primarily on subsistence or livelihood. Examples of MIEs include agricultural growers or producers, direct sellers to ultimate consumers, small sari-sari stores, small carinderias or turo-turo, and drivers or operators of a single-unit tricycle.

It’s important to note that MIEs are not subject to value-added tax (VAT) and other percentage taxes.

However, sari-sari stores that do not qualify as MIEs are still subject to either percentage tax or value-added tax, depending on their Certificate of Registration (COR). You have several options to minimize the tax burden on your sari-sari store.

Register your sari-sari store business as a Barangay Micro Business Enterprise (BMBE) or opt for 8% gross sales or receipts tax. Alternatively, you may pay a 1% tax under the CREATE Law.

It’s crucial to consult with a tax professional or the Bureau of Internal Revenue (BIR) about the business.

Tax Rate for Sari Sari StoreBusiness

Under the TRAIN tax law, people whose yearly income is less than Php 250,000 do not have to pay income tax. So, owners of sari-sari stores whose incomes are below this level will also not have to pay income tax.

Depending on their circumstances, sari-sari shops may still have to pay a percentage tax (3% of total gross sales) or a value-added tax.

Consider registering your sari-sari shop as a Barangay Micro-Business Enterprise (BMBE) so that you can pay less or no individual income tax. This registration can help you pay less tax and still run your sari-sari shop in accordance with Philippine tax rules.

Talk to a tax expert or the Bureau of Internal Revenue (BIR) to ensure you fully understand your unique tax obligations together with choosing the best tax strategy for your sari-sari store business.

Final Thoughts

Sari-sari stores may help the community and make money. It may also boost the economy.

You must be diligent, plan well, and know your target audience.

Be adaptable, attentive to clients’ wants and buying habits, and up-to-date on local legislation and tax laws.

Your small retail outlet can last if you manage your money and treat customers well.

If you’re wondering how to start a sari-sari store business, analyze the market, get the permits and licenses you need, build a sound business strategy, get to know your suppliers, and provide exceptional customer service.

These recommendations will help you develop a successful sari-sari store business that benefits you and others.

Sari-sari stores are more than one-stop shops. It’s a community staple and a monument to Filipino entrepreneurship!

About the author 

Yesh Quijano

Yesh Quijano is an entrepreneur and digital marketer who's been in the game for over 11 years. He started several businesses and helped countless others reach new heights. His goal is to make digital marketing for SMEs simple, accessible, and effective. When he's not working, you can find him cuddling with his two cats.

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FILIPINO BUSINESS HUB

How to Start a Sari-Sari Store Business in 2023

A Sari-Sari Store is a small retail shop commonly found in the Philippines that sells a range of household and grocery items such as snacks, canned goods, beverages, and other necessities for everyday living. “Sari-Sari” in Filipino means variety or assortment – hence why this type of store is given its name due to its wide selection of goods.

Sari-Sari Stores have long been an integral part of the Philippine retailing landscape. Established as a means for Filipinos to earn income by selling goods directly to local communities, these stores have become an indispensable component of Filipino life – providing easy access to essential goods at a price everyone can afford.

This article’s goal is to provide a step-by-step guide on launching and operating a successful Sari-Sari Store business in 2023. It will address essential aspects such as the benefits of starting such an endeavor and the necessary steps to start one up. When readers complete this guide, they should have the knowledge to launch and operate such a venture successfully.

Table of Contents

Understanding the nature of sari-sari store business.

• Characteristics of Sari-Sari Stores Sari-sari stores are small neighborhood retail outlets that sell snacks, canned goods, toiletries, and other household essentials at competitive prices. Often located in residential areas or along busy streets for easy accessibility to the communities they serve, these shops are known for providing convenient service at competitive rates with personalized attention from staff members who know exactly what customers need.
• Target Market and Customer Profile A sari-sari store business typically targets its target market as the local community within its immediate surroundings, serving families, students, commuters, and others who need quick and convenient access to necessities. Therefore, understanding customer needs and preferences is integral for success in any sari-sari store business venture.
• Advantages and Disadvantages of Sari-Sari Store Business One significant advantage of starting a sari-sari store business is its low start-up costs, making it an accessible and viable option for aspiring entrepreneurs. Furthermore, their products meet daily needs within their communities, putting them in constant demand. Unfortunately, earnings potential in such businesses is generally limited as profit margins tend to be low; in addition, they face stiff competition from similar shops nearby.

Aspiring entrepreneurs who plan to open a sari-sari store business in 2023 should fully understand its unique characteristics to increase their chances of success. We will explore below why opening such an enterprise would make for a sound investment decision.

What Type of Business is Sari-Sari Store?

• Micro-Enterprise Business Sari-sari stores can be classified as micro-enterprises because they are generally small-scale businesses operated independently by families or small groups of people. Owners usually take an active part in running the store, from purchasing inventory to overseeing sales and finances.
• Retail Business Sari-sari stores can also be considered retail businesses because they sell goods and products directly to consumers; however, unlike larger chains, they typically provide a limited selection of items that meet immediate community needs.
• Community-Based Business Sari-sari stores are an integral part of Philippine culture and communities nationwide. Not only are they an economical source of everyday necessities, but they’re also social hubs where locals gather, chat, and exchange news and stories of life happening nearby – thus becoming more than simply businesses but an integral component of life itself.

In the next section, we will discuss why the sari-sari store is a good business and what makes it unique.

Why Sari-Sari Store is a Good Business Venture?

Sari-sari store businesses have long been attractive for Filipinos looking to launch small-scale businesses. Here are some reasons why starting such an endeavor could be wise:

• Low Capital and Operating Costs One of the primary benefits of running a sari-sari store business is its minimal initial capital requirement and operating costs; you can start up your store for just a tiny investment and gradually build your inventory and customer base over time. Furthermore, operating costs are minimal as stores can usually run from their owners’ homes or rented spaces in their communities.
• High Demand and Profit Margin Sari-sari stores fulfill daily needs within their communities, making them highly sought-after businesses. Customers come in to purchase necessities like food, toiletries, and household products at competitive prices that provide higher profit margins than retail prices in markets.
• Flexibility and Adaptability Sari-sari store business can offer tremendous flexibility and adaptability; you can quickly adapt your inventory based on customer demand and the season and offer additional services like cellphone loading or bill payment to attract more customers.
• Social and Economic Impact Sari-sari store businesses also make an invaluable contribution to the community by creating employment opportunities and contributing to the local economy. Furthermore, it fosters an atmosphere of belongingness by serving as a gathering point for neighbors and friends alike.

Given all these considerations, it is no surprise that the sari-sari store business remains an attractive choice among Filipinos seeking to start their venture.

Starting Your Own Sari-Sari Store Business

Market research and planning.

• Conducting a feasibility study to determine the potential profitability of the business
• Identifying your target market and analyzing their buying behaviors
• Researching your competitors and their prices, products, and services
• Creating a business plan that outlines your goals, strategies, and financial projections

Business Registration and Permitting

• Registering your business with the appropriate government agencies, such as the Department of Trade and Industry (DTI) or the Securities and Exchange Commission (SEC)
• Obtaining the necessary permits and licenses, such as Barangay Clearance , Mayor’s Permit, and BIR Registration
• Complying with the tax and labor laws and regulations

Choosing a Location and Setting Up the Store

• Selecting a strategic and accessible location that has high foot traffic and minimal competition
• Renting or leasing a space that is suitable for your store’s size and layout
• Designing and renovating the store’s interior and exterior, including the shelves, displays, signage, and lighting
• Installing the necessary equipment and facilities, such as a point-of-sale (POS) system, cash register, refrigerator, and security system

Stocking and Inventory Management

• Identifying the best-selling and profitable products that cater to your target market’s needs and preferences
• Establishing relationships with reliable and quality suppliers who can provide you with consistent and affordable inventory
• Maintaining a sufficient inventory level and avoiding overstocking or understocking
• Implementing an inventory management system that tracks your sales, stock, and orders

Pricing and Profitability

• Setting competitive and profitable prices that reflect the market demand, product quality, and overhead costs
• Calculating the cost of goods sold (COGS) and the gross profit margin (GPM) to determine the profitability of each product
• Implementing pricing strategies, such as bundling, discounts, and promotions, to attract and retain customers
• Regularly review and adjust your prices and profitability based on market trends and competition.

Customer Service and Marketing

• Providing excellent and personalized customer service that fosters loyalty and word-of-mouth referrals
• Offering a variety of payment options, such as cash, credit cards, and mobile payments, to accommodate different customer preferences
• Creating a brand identity and value proposition that resonates with your target market’s values and aspirations
• Developing a marketing plan that includes various channels, such as social media, print ads, and flyers, to reach your target market and promote your products and services.

Challenges and Solutions in Sari-Sari Store Business

• Competition and Market Saturation While the sari-sari store business can be profitable, it has challenges. One of the biggest challenges is the high level of competition and market saturation. In most areas, several sari-sari stores are already operating, making it difficult for new businesses to enter the market. To overcome this challenge, aspiring entrepreneurs should consider offering unique products or services, improving the store’s location or accessibility, and implementing effective marketing strategies to attract customers.
• Security and Safety Concerns Sari-sari stores are often located in areas with high crime rates, making them vulnerable to theft and robbery. To address this concern, store owners should invest in security measures such as CCTV cameras, alarm systems, and strong locks. They should also ensure that the store is well-lit and visible from the street to deter criminals from targeting the store.
• Financial Management and Record-Keeping Financial management is a crucial aspect of any business, including a sari-sari store. Store owners should keep accurate records of their sales, expenses, and inventory to track the financial health of their business. It is also essential to create a budget and stick to it, as well as to monitor cash flow to ensure that the business has sufficient funds to operate and grow.
• Innovation and Diversification Another challenge for sari-sari store owners is to keep up with changing consumer demands and trends. To stay competitive and relevant, store owners should consider introducing new products and services, expanding their product lines, and adopting innovative technologies such as cashless payment systems. Diversification of the business, such as offering additional services like bill payments or reloading services, can also attract more customers and increase revenue.

Final Thoughts

Starting a sari-sari store business in 2023 is an excellent decision for entrepreneurs seeking to enter the marketplace with minimal capital and high potential return. This business model has long been part of Filipino culture, thriving despite challenges and competition.

In this article, we explored the nature and characteristics of the sari-sari store business and its advantages and disadvantages. Additionally, we covered what type of business venture this type represents and why it would make an excellent venture.

To successfully open a sari-sari store business, you must conduct market research and planning, register the business with all necessary permits, select an ideal location, manage inventory and pricing correctly, offer superior customer service, and market your store effectively to bring customers.

Although starting a business can provide plenty of rewarding opportunities, it also presents its unique challenges, including competition, safety and security concerns, financial management needs, innovation needs, and innovation processes. But with the proper mindset, skillset, and solutions in place, you can overcome these hurdles to find business success.

Running a sari-sari store business is an ideal opportunity for entrepreneurs looking for entrepreneurial ventures. Through hard work and determination, you can establish a thriving enterprise that meets your family’s needs and contributes to economic development in your community.

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14 Things You Need to Start A Sari Sari Store Business

The first thing you need when starting a sari sari store is money. You can get it from your own pocket or by getting a loan from banks or your relatives.

Either way, you need money. But just how much capital do you need to start a profitable sari sari store?

This depends on your capacity.

But for first time business owners, it’s recommended to just start small and test the waters first. As with any business, you don’t want to over-extend your reach to the point that you can’t get it back.

What this means is that you need to assess the risks first before investing in a business. A lot of store owners started with just a few thousand pesos but eventually grew them into a successful store!

If you want to earn some money while at home so you can acquire some capital, why not try online freelancing? Since you’re just at home, you can work and earn money with just a computer/laptop and internet connection!

Read this if you’re interested: 7 Steps to Start Working at Home in the Philippines

2. Location

The next most important thing or arguably the most important one is the location.

You can’t set up a store in the middle of a field and expect your business to be booming, right?

Unless of course, your customers are birds.

But on a serious note, your location usually will make or break your business.

Ideally, you need to run your store in locations where there are many people such as:

• Highways/Main roads
• Near terminals

If these locations aren’t available to you, you may set up your sari sari store even in a small street.

Just make sure that you’re not near another store. This will ensure that you’ll get all the customers to yourself!

3. Suppliers

It might be more convenient to just buy your goods from the groceries at first.

However, if you want to survive longer – buy straight from suppliers.

As you know, buying from suppliers will allow you to save more money so you can provide the lowest prices!

Establish good terms with your suppliers and you may even secure a credit line, discounts and more!

Another important thing to consider is the prices of your products.

It might be tempting to sell them at low prices at first. But that’s not a good idea if you have a lot of competition around the area.

Do a research and keep note of their prices. This should give you an idea on what to price your products.

But if you don’t have a lot or any competitors at all, you may sell your goods at a higher price than usual.

5. Business Plan

Don’t worry, this may sound complex but it isn’t.

This is usually created by medium to large businesses when starting out.

Most sari sari stores don’t have a plan at all. This is one of the reasons why they fail.

To truly establish your store on a good foot, you need a plan.

A business plan for a sari sari store could just include these simple things:

• A summary of what your business is all about (name, location, goods etc.)
• Your marketing strategies
• Some things to keep in mind

Ideally, you just need this to have a direction for your business.

“If you fail to plan, you are planning to fail” – Benjamin Franklin

6. Storekeeper

Having someone who will manage your sari sari store business is crucial.

You don’t want to delegate this task to someone you don’t trust.

If you don’t have time to do it yourself, you can ask your family, friends or relatives to do it.

Just make sure that they’re well-compensated and they’re doing their job well.

If they’re inexperienced, you need to teach them the basics at the very least.

For instance, they need to have basic math knowledge which will help them to serve customers faster.

This will also ensure that your business will not go bankrupt.

7. Products you’ll sell

If you’re starting with a limited budget, you should consider selling basic needs first.

This includes goods such as:

• Vinegar and Soy Sauce
• Laundry powder

Of course, the basic needs you’ll sell depends on where your store is located.

If it’s near a hospital, you may need to sell some diapers, first-aid kits and more.

But if it’s in a regular neighborhood, then you can sell the common necessities that we need.

Your sari sari store design is also crucial in establishing your business.

You need to categorize your goods accordingly and set a space dedicated to each of them.

This will ensure that your customers can see the products easily.

It will also allow your storekeeper to easily navigate through the goods to better serve the customers.

That’s why it’s a good idea to plan the design of the space and to maintain the organization and cleanliness of it.

9. Marketing

A sari sari store is still a business no matter how small.

As with every business, you need to exert some effort into marketing it.

This means that you can put up banners or tarpaulins around your area.

Or you can go the classic route of the word of mouth.

Advertise your store through your neighbors, friends and relatives!

10. Business Permits

A lot of sari sari store businesses don’t register their business in BIR or DTI.

Some say it’s a hard work or it’s just another expense that will eat up their small income.

But that’s not exactly the case!

BIR tax-exempts minimum income earners. But you still need to register for TIN and to file annual tax returns.

Because if your sari sari store business is registered, you can enjoy a lot of advantages.

One is that suppliers and other entities will see your store as a legit business. This allows you to secure a more advantageous place and you can get discounts.

You can also access other government support that will allow you to grow your business!

11. Accounting  

Don’t be intimidated by this word!

This can be as simple as just taking note of your revenue and expense.

Ideally, you should have a ledger in a notebook to list out all of your inventory, profits and expenses.

But if you’re comfortable around a computer, you can use spreadsheets to do computations much faster.

This will also allow you to easily access and save your files unlike notebooks where you can misplace it.

12. Offer Additional Products (Load, School Supplies etc.)

Aside from goods, your sari sari store business can profit from additional products.

This can include:

• School supplies
• First-aid kits
• Medicines (Non-subscriptions)
• Ice candies and other desserts

Look for items that a lot of customers are looking for that you don’t already have.

Or you can create your own products that you can test out in your store!

Related: How to Earn Money in GCash (Ultimate Guide!)

13. Offer seats and shade

A lot of sari sari stores don’t know that having seats and shade can indirectly increase profit!

There are a lot of people that look for temporary resting places and what could be more convenient than your store?

This way, you can sell them refreshments and other goods that they may be interested in.

It doesn’t even need to be a wide area, just a simple chair and a shade will do in most cases.

Just make sure that your customers won’t sit in there forever because it could irritate your other customers.

14. Self-control

Before starting a sari sari store business, you need to warn your self and your family first.

Treat your store as a business and not as your own stockpile of goods.

To do this, separate your own grocery from your store’s goods.

And makes sure that you don’t get food from your sari sari store every so often.

If you’re the storekeeper, control the urge to eat your own stocks! You should always go to your store after eating so that you won’t be tempted.  

13 Tips to Manage A Successful Sari Sari Store

Plenty of Filipino households have a sari sari store. In fact, almost every street nowadays has at least one!

But why are there so many sari sari stores closing down? Is it because of low customers or others?

Whatever the reason is, you need to know these secret tips that only the highly successful sari sari store business owners know!

1. No to credits

“Palista nalang muna, bayaran ko sa katapusan.” These are the common phrase we use or hear all the time.

But did you know that the worst mistake you can do when starting your store is to allow store credits?

Yes, it may sound like a good way to build your reputation and business early on but it will damage you in the long run. Tons of businesses not just sari sari stores have turned to ruins because of this.

But if you’re still not convinced, here are the reasons why you shouldn’t allow this:

• Debts are hard to collect.
• You won’t have sufficient cash flow for your next purchases.
• Sometimes, customers may even hold a grudge when you collect their debts.
• There’s something called “bad debts” where there will always be a small percentage of money that you can’t collect.

If those still don’t scare you, I don’t know what will. So, if you’re planning to start your sari sari store business soon, don’t allow credits.

The First in, First Out principle is used by most businesses worldwide. But in small businesses such as sari sari stores, this isn’t common knowledge.

There are still some who don’t know this principle which allows them to lose money every week!

So, what exactly is this? How does it work?

It’s as simple as it sounds. This only means that you should sell the goods as you buy them. For instance, a customer is looking for a can of sardines. Then, you need to sell the inventory that is the oldest first.

Following this will ensure that your products will stay fresh and you won’t have any losses due to expired food.

3. Customer’s buying habits

Here’s another tip, if customers are looking for something but you don’t sell them, just say “It’s out of stock” instead of saying “we don’t sell it”.

Then, list down the item that they’re always looking for so you can buy it next time. This will ensure that you can better serve your customers and that they won’t look for another store.

This is something I observed that not a lot of sari sari stores in our area don’t implement this trick.

They would simply say that they don’t have those products which forced me to look for it in other stores. Even after some time, they still didn’t include the product in their store.

4. Start low

It’s easy to get excited especially if this is your first business. But it’s important to understand that you can start even with just hundreds in your pocket!

In fact, it’s recommended to do so in order to test your market first. Even if you don’t have a physical store at first, you can start by setting up something at the front of your house and going on from there.

Lots of people started this way and now they’ve grown their businesses to new heights.

5. Maintain the quality of your goods

Another thing to keep in mind is the quality of your products.

A sari sari store business isn’t a passive income business where you just leave it expecting it to earn in itself.

This is a business so you should treat it as such. This means keeping everything in top-notch quality. If you see some of your products that have gone bad, don’t try to sell them to your customers!

Also, this means keeping everything clean. I remember buying a canned product from a store which had dust all over it. Although it wasn’t expired, it’s still an indication that the storeowner doesn’t clean the store. This alone turned me off so imagine what it will do to your customers.  

6. Re-invest and Save your profits

For a lot of Filipinos, their sari sari stores are their first business that they venture into. Because of this, it becomes easy to adopt a mentality where you should reward yourself.

Buying things for yourself from your profits isn’t necessarily a bad thing. In fact, I encourage you to do so every so often. But if you’re just starting out, you need to re-invest your earnings into your business.

This might mean:

• Buying more goods
• Expanding your store
• Hiring a storekeeper

Aside from that, you should also keep a portion of your earnings as savings. This will allow you to survive on days where you are closed or are having losses.

7. Be friendly

It may not look like it, but your sari sari store is a business. Therefore, you need to treat it as such.

This means that you should not only establish your business as a means to sell products. Businesses are about serving your customers.

Greet, smile and talk to your customers as much as you can. You won’t notice but doing so will have a positive impact to your customers.

If you’re not the storekeeper, you should train them to be friendly. It doesn’t cost anything but it gives back so much!

I remember buying from a sari sari store nearby and the lady was so slow to assist me. She even ignored me and scrolled for about 30 seconds on her phone before noticing me. Needless to say, I complained about this to my family and they now know.

As you can see, bad experiences like these spread like wildfire especially in a small neighborhood.

Another thing you can do to provide exceptional customer service is by providing doorbells or service bells. Just by the cheap but quality ones you can find around.

And trust me when I say that your customers will thank you for this!

8. Offer promos

Sometimes, it doesn’t hurt to offer promos once in a while. This would even encourage your customers to buy more and spread the good news!

You can offer something like free P30 load for every 1 tray of egg purchased or others.

Whatever it is, be sure that you won’t be losing out on money. On the other hand, you also have to make sure that your customers will see the incentive enough that they will avail of the promo.

When your sari sari store business starts to earn more, you should consider scaling.

What I mean by this is expanding. You can try to physically expand your store to accommodate more goods.

Or you can set up a branch of your store somewhere else. But you need to take note of the location and the number of people that can be your potential customers.

But overall, you need to put up your store with the objective of scaling as you earn more. This will ensure that your business stays relevant.

10. Offer Tingi Tingi

Sari sari store started as a means for Filipinos to buy things in “tingi tingi”.

This means that they like to buy cooking oil in plastics and sold in P5, P10, or more. There are plenty of other items that you can offer in small packs. You just need to listen to the requests of your customers and you’ll get a good idea of what those are!

11. Get only 10% of profits for the day

Most sari sari store business owners just get a certain amount of the revenue they get per day.

For instance, they get a P400 sales one day and then they get P100 from that revenue. This may look fine at first glance but this is already 25% of the total profit you got on that day!  

What if you don’t have a lot of sales on a certain day, would it still be profitable to get P100?

What you should do instead is just get a certain percentage of your total sales for the day as your profit say 10%. So, if you earned P400 in a day, you should only get P40.

Doing so will allow you to have a steady flow of cash which will ensure the profitability of your business.

12. Seasonal Items

Another good thing to keep in mind as a store owner are seasonal products.

For example, when it’s summer, it’s a good idea to have a lot of soft drinks, ice, and other beverages you can sell. This will allow you to supply the huge demand for these products because they’re in “season”.

13. Offer deposits

Lastly, you should also put deposits on bottles. This is because those bottles cost you money!

Often times, customers would be too lazy to bring back their bottles to stores. So to combat this, you need to give them something in return such as some coin incentives.

Final Thoughts

There you have it, I hope these tips can help you start your own sari sari store business.

It may be a long road but as long as you keep in mind these things, your business will surely prosper!

How about you, do you own a sari sari store or are planning to? Share your thoughts below. I’d love to hear from you!

Read these next:

• Food Cart Business: Beginner’s Guide (Plus Top 9 Ideas)
• Pisonet Business: Everything You Need to Know!
• How to Start a Car Wash Business in the Philippines

Jerico Saquing

Jerico is the founder of Peso Hacks. He's also a freelance writer who specializes in topics related to finance, travel and games. In his spare time, he likes to watch anime, play mobile games and read books.

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Hi, good day. I just scrolled up then I found you’re content. I empress the thought you’ve posted. I agree all of the reality of the words in the blog. I may not one of good talking or saying comments but I amazed from you’re economic business plan management. Hope to see more things around…happy mini sari-sari store owner.

Thank you very much for reading my posts! 🙂 Glad you liked it.

Keep posted, will write more blog posts soon!

• Pingback: Pisonet Business: Everything You Need to Know! - Peso Hacks

I rarely read a blog unless I happen to see something that pertains to something I am highly interested in or need knowledge on. With your great business plan and advices this idea might be a big help for me on how to manage my small sari sari store. 😊😊

Have a great day ahead and God bless

thank you mr. Writer

Thanks very much for the kind words! 🙂 I’m glad that this blog post can help you manage your sari sari store. Thanks and Godbless! Feel free to read the other helpful blog posts around here.

• Pingback: Food Cart Business: Beginner’s Guide (Top 9 Ideas) - Peso Hacks

If you are looking for a distributor, please feel free to contact me. I am from Suysing Commercial Corporation. Thanks!

We are in Cabuyao Laguna. Where are you located? We have had our store for a couple of years and recently increased our size.

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Top 10 Sari-Sari Store Business Tips in the Philippines

If there is a retail unit that is highly identified with the Philippines, it would be the sari-sari store. They are found almost everywhere in the Philippines—neighborhood, street corners, and even in a few gated subdivisions. The sari-sari store is the personification of the Philippines’ small business industry; it is the original Filipino convenience store.

There are several reasons why Filipinos get into the sari-sari store business:

• Low start-up capital. 93% of sari-sari store owners set up shop outside their homes. They spend on doing minor renovation work to create access to storage facilities inside the house. The initial inventory for a week’s worth of goods may start for as low as Php 10,000.
• Cash business. The sari-sari store is a straight cash payment business. There are no credit or debit card payments, and checks are not accepted. It generates cash sales every day.
• Convenient. This business is perfect for a “lola” or for stay-at-home parents who watch over their children.
• Low-risk approach to retail. People who plan to get into the retail business can use the sari-sari store as a low-risk approach to gain experience.
• Accepted retail concept. It does not need to be heavily marketed and promoted because this type of store is an accepted concept in the Philippines.

A sari-sari store can be a good source of income if managed properly. On average, a sari-sari store can average a net profit margin of 20%. We’ve heard stories of families who were able to send their children to college with the earnings from a sari-sari store business.

Unfortunately, many sari-sari stores close because of poor management. When your business is located in a community where familiar names and faces make up the majority of your market, the sari-sari store becomes victim to use and abuse.

Here are top 10 valuable tips that you should use to manage a successful sari-sari store business in the Philippines.

Table of Contents

1. Register the store as a legit business

Many sari-sari stores are informal businesses. They are not registered as a formal organization, and they do not pay taxes. Thus, economists have long regarded sari-sari stores as benchmarks of the informal sector.

However, registering a sari-sari store as a formal organization is a good idea because being a legitimate business has benefits.

• Suppliers can give you low pricing.
• Suppliers can extend your credit.
• Diversifying your business can be easy because many suppliers would prefer to deal with legit businesses.
• Service providers can give you low pricing.
• Government agencies can provide support in funding, marketing, and promoting their services.

You can register your sari-sari store business with the Department of Trade and Industry or DTI.

Related:  How to Start a Small Business at Home in the Philippines

2. Respect the store as a source of income

One of the biggest problems that affect the profitability of a sari-sari store business lies to the fact that the store is established close to home.

Store owners may even actually live in the house where the sari- sari store business is located!

For instance, many family members and friends often view the sari-sari store as a refrigerator or personal stock room where they can help themselves to what they want. The poor sari-sari store proprietor, who is held back by the traditional beliefs on close family ties, allows himself to be victimized and abused over and over again.

Over time, his inventory has diminished because of pilferage and not because of sales. He has to draw from savings to keep the business going. Unmitigated, the vicious cycle continues until the store shutters for good.

The store owner should make it clear to everyone in the community that the sari-sari store is a business in which he has invested. It is a source of livelihood that should be respected.

3. No to credit!

Another problem that affects the profitability of sari-sari store business is credit. Filipinos are generous people by nature. We are not comfortable turning away family and friends who need basic commodities but cannot afford to pay at the moment.

The naïve store owner decides to compromise his cash flow by extending credit to customers, especially the regular ones. The store owner creates a “list” to note down the details of the item that was purchased on credit.

Unfortunately, stocks move fast in a sari-sari store business. If you don’t have a supplier arrangement, you have to pay cash for your stocks. By extending credit, the store owner has negated the cash-generating ability of the sari- sari store. Eventually, he draws from his pockets to pay for his stocks.

Secondly, customers with credit terms hardly pay on time. They simply patronize another sari-sari store until they have the money to pay back the owner of the first store. In some cases, credit ends up as unearned revenues .

Do not extend credit when you run a sari-sari store business! Doing so is not part of customer service! I’ve interviewed some store owners saying that a little amount is not a problem. However in business, a little can go a long way. When the information that you allow credit terms gets out, the flood gates will open.

Family and friends who expect credit because of close ties abuse the relationship. They don’t respect you any more than they respect your business. If they insist, go back to tip #2.

4. Increase added value

Offer your customers various cost-saving options. The first thing you need to do is to list down the items with the highest profit margins and use these to sell your slow moving items.

For example, if instant coffee has the highest profit margin and evaporated milk is the slowest moving item, package these items together every payday weekend.

You can also do a customer loyalty program. For example, for every Php 1,000 total purchase, a customer can get free cell phone load worth Php 30. This represents only a 3% discount, but for the customer it creates great value and encourages increased spending.

5. Maintain records

If you want to know if your business is making money, you should always maintain proper records. You don’t have to be an accountant to track your business expenses and income. Take time to update records daily.

Maintaining records also helps you organize and manage the business properly. If the city government and the tax collection agent pay you a visit, you should have your records available immediately.

6. Buy from wholesalers

Many sari-sari store owners buy their stocks from retailers. Thus, their profitability becomes limited because not only retailers add on their margins to the merchandise but you also end up paying for the packaging costs.

A good option is to buy from wholesalers who are authorized as distributors by the manufacturers. The markup is low, and you can use your own packaging.

If your volume of purchases is not enough to be accommodated by a wholesaler, opt for generic over branded items from the retailers and use your own packaging when selling in your store.

7. Offer variety

The standard inventory of items sold in a sari-sari store is as follows:

• Canned goods
• Instant coffee
• Powdered drinks
• Instant sauces
• Cooking oil
• Instant noodles

Experiment with various items that are not commonly found in a typical sari-sari store. Here are a few ideas:

• Mosquito repellant during summer
• School items by May
• Handy umbrellas during rainy season
• Diapers for infants and adults

Survey the competition located within 5 kilometers from your store. Do an inventory of what they have and offer in your store what they don’t have.

8. Be different

You don’t have to follow the traditional business model of a sari-sari store. Develop ideas that will make you different and stand out from the rest. Here are a few suggestions:

• Set up a small area for Internet use.
• Open up an eatery beside the store.
• Offer laundry services.
• Offer newspapers and magazines.

In accordance to tip #1, a registered business acquires many advantages. You can avail of a lease-to-own arrangement plan from a computer retailer for your PC in case you want to have a small area for Internet use. The payment can be generated internally from sales.

If you have the capital and if your space merits it, you may even put up a lotto station!

9. Observe quality control

If you want to maintain customer loyalty, always make sure that the products you sell are of good quality. Here are some tips:

• Never expose instant noodles and chips under direct sunlight to preserve crispiness.
• Keep rice stored in air-tight containers and elevated from the ground.
• Line the floor area bordering your shelving tiers with cockroach chalk.
• Check the quality of your vegetables and discard spoiled ones.
• Clean bottled drinks thoroughly before putting them inside the refrigerator.
• Avoid using thumb tacks or staplers to display items in sachet form.
• Practice first in first out or FIFO method.
• Keep the store clean at all times. Get rid of food debris and garbage from the vicinity of the store.

10. Never run out of stock!

One of the worst things that can happen in a retail business is to run out of stock. In retail, running out of stock is a mortal sin; it is unforgivable. Customers will remember you for it.

Therefore, performing a daily inventory of your store items is important. Keep track of fast-moving items and make sure that these are replenished when you are at 40% of your par stock levels.

Sari-Sari Store: Our jeepney but without its mechanical flaws!

A sari-sari store can become a profitable business but only if you manage it as a professionally run retail establishment.

Further reading:  How to Start a Sari-Sari Store with Small Capital in the Philippines

It has the standard features of a convenience store business model with the absence of credit extension facilities as the biggest differentiator. The possibilities of taking the humble sari-sari store to another level are limited only by your creativity and imagination.

An innovative concept was the “Rolling Store” model introduced by former President Joseph E. Estrada in 1999. Inaugurated as “ERAP stores,” these stores were initially designed for the purpose of selling rice. Since then, entrepreneurs have adapted this concept for the sari-sari store and food retail.

Despite the arrival of foreign convenience store franchises, the sari- sari store will continue to thrive because it is part of our cultural DNA. The sari-sari store is like our jeepney but without its mechanical flaws!

Roel Manarang is a seasoned entrepreneur who helps businesses succeed through design and digital marketing. With over 10 years of experience, he has assisted 170+ global companies. Roel is the founder of Workroom , a digital marketing company, and Tycoon Philippines , an acclaimed business and finance blog. Find him on LinkedIn .

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Planning to run a Sari-Sari Store Business? Here's what you need to know

In the Philippines, sari-sari stores can be found everywhere, as it's a great way to earn a living. Not to mention, it's a type of business that thrives despite the economic downturn, calamity, or national challenges .

If you're planning to open your own sari-sari store, you've come to the right place! Condura is here to provide you with all-encompassing tips to help you feel confident in starting your own negosyo:

Know Every Step

Before starting anything else, you always have to be familiar with the details—from the littlest to the biggest! In this way, you'd be able to come up with the right strategy, avoid back-and-forths, and save time and money. To feed your business knowledge, check out the steps on how to run a sari-sari store business , and be sure to take notes!

Invest in Efficient Appliances

For every sari-sari store owner, having an inverter refrigerator or an efficient chest freezer is the right choice because it's a cost-efficient appliance that cools and preserves the quality of your products. Speaking of which, ensuring that your items are in tip-top shape plays a significant role in making your business successful in the long run. Aside from ensuring that your refrigerator or chest freezer works, read on how to guarantee product quality .

Establish a Trustworthy Team

As your sari-sari store grows, you'll need more helping hands to address the demands of your customers. If you ask us, the most important consideration when choosing the members of your team is whether they are trustworthy. Research their work and see if you can work together with the same goal in mind. Now, it's time to get to know the team behind a sari-sari store and become familiar with their functions.

In summary, running a sari-sari store is a fun but challenging adventure. And of course, don't forget that Condura has got you covered when it comes to finding the perfect appliance partner for your negosyo.

For more business talks, don't forget to register and subscribe to our website.

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• Business Plans Handbook
• Business Plans - Volume 09
• Grocery Store Business Plan

Grocery Store

BUSINESS PLAN     VIKING GROCERY STORES

3816 South Johnson Street Springfield, Missouri 65802

This business plan is prepared to obtain joint financing in the amount of $2,746,000, to begin work on site preparation and modifications, purchase equipment, and to cover expenses in the first year of operations. We are seeking joint financing from our local Economic Development Fund.

EXECUTIVE SUMMARY

Company summary, market analysis summary, strategy & implementation summary, management summary, financial plan.

Viking Grocery Stores–Springfield, will be located in the old Lloyd building, located at 3816 South Johnson Street, in the heart of Springfield, Missouri. This business plan is prepared to obtain joint financing in the amount of $2,746,000, to begin work on site preparation and modifications, purchase equipment, and to cover expenses in the first year of operations. We are seeking joint financing from our local Economic Development Fund.

Viking Stores–Springfield, will be incorporated initially as a corporation. This will shield the owners and all other investors from issues of personal liability. The investors will be treated as shareholders and therefore will not be liable for more than their personal investment. Owner Jones Stewart will contribute $70,000 ($20,000 in sweat equity and $50,000 in cash) towards this business venture.

The financing, in addition to the capital contributions from the owner and shareholders, will allow our store to successfully open and maintain operations through the year. A large initial capital investment will allow our store to provide its customers with a fully featured grocery store. A unique, upscale, and innovative environment is required to provide the customer with an atmosphere that will inspire continued use. The successful operation of year one will provide our store with customers that will allow it to be self-sufficient in year two.

The Viking Store concept, as shown in our plan, has an excellent profitability level and growth rate. Our competitive edge, along with new retail techniques and technology, puts our store in the forefront of the retailing of perishable and nonperishable consumer goods. We are living in an age where unique grocery store environments are in great demand. Our store will differ from the traditional grocery store because of our added personal touch.

As a leading wholesale distributor, our commitment is to provide quality products and services in a cost-effective manner, enabling Viking retailers to excel in serving their customers. If you're interested in being supplied by Viking Stores, Inc., the initial, minimum objectives are:

• A clean environment in which to shop
• A safe place to shop
• Great, friendly service
• Our shop will be good neighbors and will be involved in the community
• Our store will be at least 25,000 square feet
• Store will have minimum weekly retail sales of $75,000 which is equivalent to approximately $35,000 of purchases weekly at the wholesale level
• Generate capital by leasing remaining space to two other business tenants

Our most fundamental philosophy is the concern for people. This strong belief in people is the determining factor that motivates our operations in developing our relationship with our employees and customers.

We believe that our responsibility for customer satisfaction is not focused solely on the sale of a product, but rather is the total relationship a customer experiences when interacting with our organization. We believe in honesty and truth in all transactions and in providing products of the highest quality and at fair prices. We should do everything possible to provide outstanding service in marketing the products we sell.

Our philosophy of concern for people gives our Viking Store the drive to be a good corporate citizen. We believe we have a responsibility to be a good neighbor in maintaining our property in first-class condition and by making the appearance of our plant, facilities, equipment, and grounds as attractive as possible, making them an asset to the communities that support our company.

We at Viking Store of Springfield, are committed to bringing you the best all-around shopping experience. Our nice pledge campaign includes an intense training session for all of our employees, and a firm understanding and commitment to deliver these pledge points at the Viking Store in Springfield, Missouri.

Advantage of Selling Viking Brands

• Viking Stores' commitment to quality over the years has strengthened the integrity of the Viking brand. Most private labels can't hold a candle to the quality of Viking products.
• Viking Stores, Inc., regularly evaluates and audits the Viking product mix to keep variety consistent with consumer wants and needs.
• An extensive line of over 2,000 Viking products can be sold throughout your store— from the produce department to the health and beauty care aisle.
• An overwhelming acceptance of products bearing the Viking name has made this brand one of the top sellers in the Midwest. An established loyalty among customers keeps them buying Viking brands.
• Offers customers a double-your-money-back guarantee which encourages them to buy with confidence.
• Allows the retail store to be part of a community contribution program. This program also promotes loyalty for Viking brand products.

Viking Grocery Stores–Springfield will be part of Viking Stores, Inc., a premier regional grocery/drugstore retailer and wholesale distributor based in Kansas City, Missouri. As a result of five acquisitions since 1999, Viking Stores, Inc., now owns and operates 113 supermarkets and 21 drugstores throughout Missouri and Illinois.

Viking Stores, Inc., also distributes more than 40,000 private label and national brand products to more than 325 independently owned grocery stores in Missouri, Illinois, and Arkansas and serves as wholesale distributor to 8,700 convenience stores in nine states throughout the Midwest.

Company History

At the end of 1917, a group of independent grocers discussed forming a cooperative to create buying power for group members. In early 1918, 27 members incorporated the Kansas City Grocery Company, a name it kept until 1954 when the company became Viking Stores, Inc., In 1959, the company produced its first private-label Viking brand product—coffee.

Although the company changed its cooperative status to "for profit status" in the early 1970s, the publicly held company did not become publicly traded on the NASDAQ until August 2000 following Viking Stores' merger with Morgan Food Town in St. Louis, Missouri. For the fiscal year ending March 25, 2000, Viking Stores and Morgan Food Town had combined revenues of $3.8 billion, $1.2 billion of which was retail grocery sales.

Company Ownership

The Viking Store–Springfield will be a corporation. Currently it will be owned and operated by Jones Stewart and his investors.

We have located the ideal location for our operation. Our store will be located at 3816 South Johnson Street, Springfield, Missouri.

This site will contribute to our success due to being formally used as a grocery store.

Also a real estate company, Viking Stores' Market Space Corporation is in business to offer buildings and properties for sale or lease. Their buildings can be converted to meet various business needs and offer prime locations and ample parking. Throughout Missouri, Arkansas, and Illinois, they have existing improved properties as well as outparcels and land for sale. Market Space Corporation can provide demographic information on their locations to expedite any purchase transactions. Leasing is also an option. Both stand-alone buildings and tenant space within buildings where others businesses operate can be leased. Examples would include strip malls housing such operations as dry cleaners, video stores, hair salons, pizza shops, etc.

Hours of Operation

Store hours will be 7 days a week from 10:00 A.M. until 10:00 P.M. Checks and all major credit cards will be accepted. A food stamp policy along with other policies will be in place.

Start-up Summary

Start-up costs will be financed through a combination of owner investment, short-term loans, and long-term borrowing. The start-up chart shows the distribution of financing.

Start-up Plan

The store will sell over 40,000 private label and national brand products to the community.

By household size, grocery spending ranges from an average of $51 per week in one-person households to $130 per week in households of five or more. Per-person spending is inversely correlated with household size: per-person weekly expenditures are only $23 in households with five or more members but $35 in one-person homes, according to the the Food Marketing Institute.

To make our advertising and printing dollars work their smartest, we need a team that will work its hardest. The Viking Creative Services Department is ready to meet those needs by providing everything from concepts and design to printing and signage. They are experts in the process of creating and printing advertising, brochures, newsletters, business forms, stationery/business cards, P.O.S. materials, screen-printed clothing/merchandise, and weekly 4-color grocery insert mailers/circulars. Whether we need a bag stuffer, a new logo, billboard advertising, radio spots, TV commercials, or a video, their creative and professional team of associates and state-of-the-art printing equipment offer customers high-quality products in a timely and efficient manner.

Market Segmentation

Seventy-three percent of our shoppers are female head of the households, 11 percent are male head of the households, 15 percent are both and 1 percent are other. Household Income: Average weekly household spending ranges from $68 for shoppers earning under $15,000 to $118 for those earning more than $75,000 per year. Spending on groceries at the consumer's primary store also increases with income from $57 per week for those families earning $15,000 or less per year to $95 per week for those earning over $75,000.

Target Market Segment Strategy

Our store will meet the grocery needs of the surrounding neighborhood of female or male head of households earning $15,000 per year or more.

We will reach our consumers by taking full advantage of Viking Stores' single clearinghouse for manufacturers' coupons, Viking and manufacturers' in-ad coupons, and warehouse damage coupons. Our redemption programs will include Viking gift certificates, selling-show vouchers, and mail-in rebates. Other services include the Viking Gift Certificate program, inad coupon redemption, and scan-down service to manufacturers and brokers.

Technology: Electronic Marketing

Viking is committed to keeping up with technology changes, thereby gaining a competitive edge in the marketplace. Computers and other information systems are integrated to provide management information and time-saving tools.

These include:

• E-mail systems
• Standard accounting software
• Computer-based training

Support is always available to answer system and software development questions, or provide programming solutions as new industry developments appear.

To support our retail store(s), electronic marketing allows us to access complete data analysis and marketing services. These services include data storage, strategic planning/consultation, sourcing for card/key tag manufacturing, custom marketing program development, promotions and campaigns, electronic marketing training and education, retailer-specific data analysis, and support of third-party programs.

Building store traffic, generating consumer excitement, accelerating sales and profits, and positioning our store competitively in the market will be relatively simplified by the use of the Sales Promotions Department at Vikings. By combining their purchasing programs with trendsetting insight, Viking has created over 100 profit-generating retail promotions each year. Viking retailers select those promotions that best meet their unique marketing needs. Backed by TV spots, circulars, P.O.S. materials, sweepstakes and more, this promotional activity is key to our retail success.

We will also promote our store using information gathered from our Mystery Shopper Program. This program was developed to provide monthly feedback to owners and managers on the status and condition of the stores. The program focuses on these major areas:

• Internal and external store appearance
• Product availability
• Point-of-purchase materials
• Food service
• Most importantly, the quality of service received at the register

Each store is visited by a mystery shopper once a month, making sure that all shifts are experienced at least twice a year. Employees are eligible to earn cash incentives and top stores are honored with awards quarterly.

In order to portray the professional image that Viking Stores' customers have come to expect, a selection of uniforms are available. Uniform requirements are facilitated with the use of a contracted distribution and laundry service.

Industry Analysis

According to FMI United States regional average weekly household spending in 1999 was fairly equal across regions, with shoppers in the Midwest spending $83; the South, $83; the East, $98; and the West, $92 per week.

As a progressive leader in the food distribution industry, Viking Stores, Inc., based in Kansas City, Missouri, owns and operates 113 supermarkets and drugstores in Missouri and Illinois under the Ames' Markets, Family Supermarkets, Food Fair, Gordon's Markets, Sunshine Markets, and The Bond banners. Under the direction of corporate leadership and a Board of Directors, Viking Stores, Inc., will continue to foster innovation and support and promote growth of the company to ensure its success.

Sales for Viking Stores' retail grocery segment increased 59.1 percent to $148 million during the first quarter of fiscal 2001, reflecting additional sales from the acquisition of 23 Gordon's Markets and three Sunshine Markets in fiscal 2000. Comparable store sales increased approximately 4.4 percent in the first quarter, primarily because of the company's promotional programs and continued emphasis on product-line expansion.

Grocery distribution segment sales for the quarter declined 2.5 percent to $360 million from $369.3 million for fiscal 2000. Convenience store distribution sales also declined 1.8 percent to $211.5 from $215.4 million. Sales declines in both distribution segments were associated principally with the elimination of intercompany sales for Gordon's Markets and Sunshine Markets.

Gross margin for the quarter widened to 13.1 percent from 12.2 percent, reflecting the higher margins associated with the retail grocery operations acquired in fiscal 2000.

"We are very pleased to begin fiscal 2001 with solid profitability," said William Miller, Viking Stores' President and Chief Executive Officer. "Excluding non-recurring items, this represents the second consecutive quarter of earnings improvement. We are very committed to our retail strategy and believe the approach is beginning to show meaningful results. As we continue integrating our retail acquisitions and bring their performance to optimal levels through enriched promotional programs and expanding product lines, we expect financial profitability to accelerate."

Mr. Miller stated, "Earlier this week, St. Louis, Missouri-based Morgan Food Town shareholders approved the previously announced merger with Viking Stores. Our shareholders also approved certain changes to Viking Stores' charter which were necessary to complete the merger. We are very pleased to welcome Morgan Food Town into Viking Stores rapidly growing retail operations. Adding Morgan's 73 supermarkets and deep-discount drugstores more than doubles our retail store base to 113, gives us a well respected regional name, and significant presence in the greater St. Louis market. The merger represents a significant step forward in our strategic plan to become a major regional retail grocery operator."

Competition

Marketed at a lower shelf price than national brands, Viking brand products give Viking retailers a competitive advantage. Viking Stores backs Viking brands with year-round promotional support including a big fall and early spring sale.

The store will be in walking distance of area shoppers, whereas the next nearest grocery store is two to three miles from our store location.

Viking will help us grow and develop our store. Building a new store or undergoing expansion can be a tremendous challenge for retailers, especially when trying to run a business at the same time. Viking store development services include everything from securing real estate and financing to construction and decor. It's another area in which Viking helps retailers solidify strong market positions.

In addition to our store will be space available for two other retail establishments.

Competitive Edge

Viking provides a service which helps us manage the information related to our retail business more effectively. Viking Stores, Inc., offers us the complete integration of pricing, promotions, scanning, receiving, and electronic payment systems, including EBT and human resource functions at store and corporate levels. Their commitment to putting retailers in the fast lane with state-of-the-art, point-of-sale technology keeps us on the leading edge.

Sales Strategy

Our store will sell mostly the Viking store brand instead of the national brands. We feel this is a growing trend amongst shoppers.

Purchases of store or lower-priced brands, instead of national brands, decreased with slightly more than one in ten consumers (15 percent) doing so "pretty much every time" they shop— down three percentage points from 1991. Over half of consumers (52 percent) are doing so "every time" or "fairly often" when they shop. Almost one in four (22 percent) of larger households (five or more members) report purchasing store brands "every time" they shop and almost as many (18 percent) with annual incomes under $15,000 said they buy store brands "every time" they shop according to FMI.

Sales Forecast and Additional Income

The following table gives a run-down on forecasted sales and income. Our sales are based on the industry standard of $11.17 per square foot (store size: 25,000 square feet) for our weekly sales estimate. We expect our sales to grow at least 1 percent per new store brand item added to our product line for a total of 10 percent per year. We also expect to cut cost approximately 10 percent a year through bartering and other means of relationship building.

The remaining 25,000 net square footage not being used for the grocery store will be leased to the public at $4 a square foot.

Warehousing and Transportation

Purchasing from suppliers throughout the world, Viking Stores warehouses over 40,000 products in St. Louis, Illinois, Kansas City, and Tulsa, Oklahoma. Supplying nearly 500 stores with these quality products at the lowest cost can only be achieved through a proficient distribution system. Viking Stores' state-of-the-art facilities combine manual labor with mechanical technology for optimum efficiency. Viking Stores' streamlined warehouse operations and sophisticated systems expedite product flow and reduce costs in procurement, inventory control and labor.

Today, Viking Stores, Inc., Transportation has two locations, one based in Kansas City, the other in Tulsa. Its combined fleet of 245 full-time drivers travel over 12.5 million miles per year. They utilize 116 tractors, 193 dry van trailers, and 176 refrigerated trailers. In a typical week, they average 2,397 delivery stops, delivering between 28 and 33 million pounds of product. Viking Stores' routing department builds 1,234 truckloads of product per week with an average load size of 25,000-28,000 pounds. Viking Stores Transportation utilizes the latest computer technology including the TRUCKS Routing System, CADEC on-board computers, and the Maintenance Control and Management System.

Much has changed over the years in the transportation system at Viking Stores including the fleet design, safety, and performance of the vehicles used in transporting product. Associated Markets' trucks of the 1940s, not much more than delivery vans, used to service the company's customers. For years, Viking used Delivery Line to carry its groceries, while it had its own drivers (about 20 in 1965) to haul perishables. The truck used was an early 1950s model with a 30-foot trailer.

Viking started its own transportation department in 1967, the same year that many Delivery drivers lost their jobs during a labor dispute. Viking hired many of these drivers. Four people in routing, two in dispatch, and 75 drivers hit the road. The Viking tractor/trailer (40-footer) was one of the first owned outright by Viking Stores.

The trailer of the 1980s and 1990s was the 50-footer, more than twice the size of the Associated Market's trucks of the 1940s. It was nationally recognized for its safety-conscious design. Viking Stores, Inc., has been praised for having one of the most cost-effective fleets anywhere. In 1989, a complex computer program called TRUCKS was used to organize each and every trailer load of product. It could route 100 loads in less than 5 minutes. Viking Stores' transportation fleet also became involved in backhauling activities.

People are our most valuable asset and Viking Stores' ProActive Consulting Services provides a complete line of human resource services designed to help us develop the greatest potential from our associates. The people we employ are also a major investment in our company. It is their goal to help us fully capitalize on this investment. Viking Stores' staff is highly experienced in the retail supermarket industry and familiar with its unique problems and opportunities.

Our store will hire one Manager, one Assistant Manager, four Cashiers, four Laborers/ Stockers, and four Administrative Workers. Our Store Manager will have a college degree and several years of experience with managing a retail store.

Personnel Plan

The personnel plan is included in the following table. It shows the Manager's hourly pay, followed by that of the rest of the staff. Each of these positions will overlap to make sure the customers are receiving excellent customer service and that adequate help is on hand.

Viking stores prides itself on being in touch with the financial side of the business at all times. This starts with our budgeting program that sets sales goals, establishes payroll budgets, and creates criteria for gross margin, shrink, expenses, and profit. Exception reporting directs operations in the right direction, saving time, and measuring results.

We will manage and grow our store with a full range of financial services that include five-year financial planning, business valuations, estate planning, buying/selling a store, and financing assistance. Viking will save us valuable time and money plus the headaches and worry often associated with complex money matters.

From Viking, we will receive a complete portfolio of financial, accounting, and payroll services, including comparative operating statements, bank reconciliations, sales tax returns, payroll tax returns, periodic and operational review, cash flows, break-even analyses, financial projections, wages, taxes, deductions, check printing, and deposit advice. It is these kinds of thorough information and accurate recordkeeping that allow Viking retailers to make sound business decisions for the future.

Important Assumptions

We do not sell anything on credit.

Break-even Analysis

By using a conservative markup of 50 percent, we will have to sell $120,000 worth of goods to break even. A break-even analysis table has been completed on the basis of average costs/ prices.

Projected Profit and Loss

We predict consulting and accounting costs will go down in the next three years. Normally, a start-up concern will operate with negative profits through the first two years. We will avoid that kind of operating loss by knowing our competitiors and our target markets.

Projected Cash Flow

We are positioning ourselves in the market as a medium risk concern with steady cash flows. Accounts payable is paid at the end of each month while sales are in cash, giving the Viking Store–Springfield an excellent cash structure.

Projected Balance Sheet

All of our tables will be updated monthly to reflect past performance and future assumptions. Future assumptions will not be based on past performance but rather on economic cycle activity, regional industry strength, and future cash flow possibilities. We expect solid growth in net worth beyond the year 2002.

Sales Forecast

General Assumptions

Profit and Loss (Income Statement)

User Contributions:

Comment about this article, ask questions, or add new information about this topic:.

• Tips and Trick

Making a Business Plan and How to Write it Successfully

Ang pagbuo ng sari sari store sa Pilipinas ay karaniwang negosyo at iniisip ng karamihan na ito ay napakadali nito. Kumpara sa ibang negosyo, maliit lamang ang capital sa pagbuo ng sari sari store pero kung gusto mong lumago ito, kinakailangan mo magkaroon ng business plan. tapos pwede kang sumali sa smartsari, dahil maraming kumikitang business opportunities! Simulan ang iyong negosyo ngayon!

Ang sari sari store, gaya ng ibang negosyo, ay nangangailangan ng extensive planning at preparation, gayon na rin ang malalim na kaalaman tungkol sa negosyong ito pati na rin ang may kinalamang mga regulasyon.

Business Plan Meaning

Business plan meaning: ang business plan ay isang valuable tool na makakatulong sa mga negosyanteng kagaya ng sari sari store owner na magkaroon ng tamang decision tungkol sa kanilang tindahan at magkaroon ng strategies para sa success. Ang article na ito ay magbibigay ng step-by-step instructions sa paggawa ng business plan para sa sari sari store sa Pilipinas.

Advantages of Learning How to Make a Business Plan

Ang paggawa ng kumpletong business plan ay mahalaga para sa tagumpay ng kahit na anong sari sari store. Ang isang maayos at napag-isipang business plan ay makakatulong sa may-ari ng mga sari sari store na malaman ang kanilang mga gustong mangyari para sa kanilang tindahan at magkaroon ng strategies para matupad ang mga ito.

Ang business plan ay magbibigay sa iyo ng outline ng costs na kasama sa launching at operation ng business. Kakailanganin mo ito, lalo na kung may potential investors ka at kailangan mong ipakita sa kanila ang iyong plano.

Ang business plan ay makakatulong rin na maiwasan ang potential risks at mabawasan ang mga ito, para maprotektahan ang iyong negosyo sa pagkatalo dahil sa mga di inaasahang pangyayari.

How to Create a Business Plan: Step-by-Step

Sa mga naghahanap ng how to make a business

Step 1: Research the Market

Bago magsimula ng kahit na anong negosyo, mahalagang maunawaan ang local market at industry. Ito ay makakatulong na malaman mo kung may pangangailangan sa iyong produkto o serbisyo  at kung may kakayahang bumili ang mga customer sa iyong area.

Kinakailangan din ng research to assess potential competitors, their offerings, and prices. Finally, consider regulations. May mga restrictions na na maaaring maka-apekto sa operasyon ng iyong tindahan??

Step 2: Define Your Target Customers & Products

Kapag naintindihan mo na ang iyong market, magsimula ka ng isipin kung sino ang iyong mga target customers are at kung anong mga produkto ang kakailanganin nila mula sa iyong tindahan. May mga consumer groups ba na more likely buy from you than others? Knowing this information can help you tailor your product selection to meet their needs.

Step 3: Choose Your Location

Pumili ng nababagay ng lokasyon para sa iyong sari sari store, hangga’t maaari ay yung convenient at madaling ma-aaccess ng iyong target customers. Consider factors such as traffic flow, competition nearby, and parking availability. Kung ikaw ay renting or leasing a facility, consider the terms of the agreement carefully bago pumirma ng kahit na anong kontrata.

Step 4: Create a Business Plan

Once you have completed preliminary research and taken care of matters related to location and customer base, it’s time to create a formal business plan. Dapat maisala dito lahat ng relevant information tungkol sa finance, marketing strategy, operations, staffing, at iba pa. It is also important to set measurable goals for the store.

Step 5: Monitor Your Progress

Keep track of sales, expenses, customer feedback, and other relevant information to make sure that you are on track with your business plan. Importante na maging konektado sa kung ano ang gusto ng customers mula sa iyong tindahan para makagawa ka ng mga adjustments kung kinakailangan. Regularly reassess your products and services based on market data.

Step 6: Seek Financing and Capital

One of the most important aspects of starting a business is raising capital. Ito ay maaaring gawin through investors, banks, or micro-finance institutions. Tingnan ang lahat ng available options at ikumpara ang interest rates at ibang terms para masigurado na ginagawa mo ang pinakamagandang desisyon para sa iyong sari sari store. Be sure to also pay attention to any government grants or incentives that may apply.

Step 7: Make Your Store Stand Out

Ang success ng sari sari store ay nakadepende rin sa kung gaano magstand out ang iyong tindahan kumpara sa mga ibang sari sari stores sa inyong lugar. Isipin kung paano gagawing attractive at inviting for customers ang iyong tindahan. Display products in an organized manner, offer promotions, introduce loyalty needs etc., in order to provide potential investors with a comprehensive overview of your business plan and projected financials.

These are the basic steps for creating a sound business plan for a sari sari store in the Philippines. Developing this document is an important part of starting any business, as it helps entrepreneurs make informed decisions and plan for success. With proper preparation and research, you can pwede ka ng mag-create ng iyong sariling detailed business plan. You be well on your way to opening up a successful sari sari store!

By following these steps, entrepreneurs will have all the necessary information they need to create a comprehensive business plan that will help them succeed in establishing their own sari sari stores. Dapat maalala ng business owners na maging updated sa mga bagong developments sa kanilang industry.

Marketing Tips to Help With Your Sari Sari Store Business Plan

1. Use social media – Gumamit ng social media platforms to reach out to potential customers and keep them informed about your store.

2. Offer promotions – Mag-introduce ng regular discounts and promotions to help attract customers and increase sales.

3. Advertise locally – Makipag-ugnayan sa local businesses, schools, at ibang organizations in the area to advertise your store.

4. Have a loyalty program – Gumawa ng loyalty programs that reward regular customers para sa pagtangkilik nila sa iyong tindahan. This will encourage more people to support your business.

5. Keep up with the trends – Maging aware sa new products, services, and trends related to sari sari stores—this will help you stay ahead of competitors in the market.

6. Build Relationships – Mag-develop ng relationships with suppliers and other business owners in the community to increase visibility in your area.

7. Connect with customers – Get feedback from customers about what they would like to see at a sari sari store. This will help you improve the customer experience and keep them coming back for more.

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Grocery Store Business Plan Template

Grocery store executive summary.

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of grocery store business you are operating and the status; for example, are you a startup, do you have a grocery store that you would like to grow, or are you operating a chain of grocery stores.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the grocery store industry. Discuss the type of grocery store you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

GROCERY STORE BUSINESS PLAN OUTLINE

• Grocery Store Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Grocery Store Business Plan Summary

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Home & House Stagers in Elektrostal'

Location (1).

• Use My Current Location

Popular Locations

• Albuquerque
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• Washington D.C.
• Elektrostal', Moscow Oblast, Russia

Professional Category (1)

• Accessory Dwelling Units (ADU)

Featured Reviews for Home & House Stagers in Elektrostal'

• Reach out to the pro(s) you want, then share your vision to get the ball rolling.
• Request and compare quotes, then hire the Home Stager that perfectly fits your project and budget limits.

A home stager is a professional who prepares a house for sale, aiming to attract more buyers and potentially secure a higher selling price. They achieve this through the following techniques:

• Rearranging furniture to optimize space and functionality.
• Decluttering to create a clean and spacious look.
• Making repairs to address visible issues.
• Enhancing aesthetics with artwork, accessories, and lighting.
• Introducing new furnishings to update the style.

Their goal is to present the house in the best light. Home stagers in Elektrostal' help buyers envision themselves living there, increasing the chances of a successful sale.

• Decluttering
• Furniture Selection
• Space Planning
• Art Selection
• Accessory Selection

Benefits of the home staging in Elektrostal':

• Attractive and inviting: Staging creates a welcoming atmosphere for potential buyers.
• Faster sale: Homes sell more quickly, reducing time on the market.
• Higher sale price: Staging can lead to higher offers and appeal to a wider range of buyers.
• Showcasing best features: Strategic arrangement highlights positives and minimizes flaws.
• Stand out online: Staged homes capture attention in online listings.
• Emotional connection: Staging creates a positive impression that resonates with buyers.
• Easy visualization: Buyers can easily picture themselves living in a staged home.
• Competitive advantage: Staging sets your home apart from others on the market.
• Affordable investment: Cost-effective way to maximize selling potential and ROI.
• Professional expertise: Experienced stagers ensure optimal presentation for attracting buyers.

What does an Elektrostal' home stager do?

What should i consider before hiring an interior staging company, questions to ask potential real estate staging companies in elektrostal', moscow oblast, russia:, business services, connect with us.