Public Speaking Resources

Speech Structure: The Complete OBC Guide

What makes a great speech? The content, of course, but also the structure. All great speakers overlay their content on a well-known structure. 

Your speech structure is the glue that binds your points together. Without it, you cannot really have the impact you desire to have on the audience.

The beauty of this is that a good structure is so subtle it is almost invisible. Its effectiveness is only evident in its impact.

Speech writing can be intimidating for some, however, we have incorporated plenty of speech examples to get a complete understanding. We aim to explain a proper structure that can be applied to any of your speeches.

There are four things you need to keep in mind about this:

Speech Structure

Table of Contents

What is the purpose of your speech?

Can too much content be harmful, who is the audience, informative speech, persuasive speech, argumentative speech, demonstration speech, humorous speech, strong statement, visual prop or demonstration, personal anecdote, problem or strong statement, summary on writing your introduction:, credibility, cause and effect:, problems and solutions:, lucky number three, summary on writing your body:, call to action, inspirational, key takeaway, summary of writing your conclusion:, meta description:, picking the right topic.

The content of a speech can largely determine how the audience receives it. For this, you will need to accurately assess who is going to be listening to your speech. There are some questions you need to ask before sitting down to write this speech.

Do you intend to introduce a concept or argue on a controversial topic? Is your purpose of imparting knowledge or guiding the audience through a demonstration? It is essential to have your intentions cleared; otherwise, you can risk creating a speech with no direction.

We understand that as daunting as speaking can be, it is, at the same time, fascinating. When you pick a topic that you are passionate about, it is easy to find yourself packing the speech with all kinds of information. However, in doing so, you can overwhelm your audience.

There is such a thing as too much information. You need to make sure that whatever information you do include is impactful and influential. Aim for something short but memorable. Pick one takeaway message and gear your speech towards that objective.

While it is vital to pick a topic that interests you, it is equally important to make sure that it can grab the audience’s attention. What is the target demographic for your speech? What is the setting for this speech? Is it a particularly controversial topic?

This is important because as humans, most people are likely to be more interested in your presentation if it benefits them somehow. At the same time, you have to consider the setting.

For instance: an office setting would not be the right setting for a controversial social speech. If your speech includes demonstration and requires volunteers, you need to ensure that this is an audience willing to participate.  

Do you understand the various types of speeches?

Before you pen down your presentation, stop to wonder whether you understand the different types of speeches. Understanding what kind of speech you are going for can help you better structure it for maximum efficiency:

An informative speech intends to explain complex topics to your audience by providing engaging information. This can include objects, events, procedures, and more. It is better if you pick a topic that you are interested in so that your enthusiasm shines through.

When you give an informative speech, you are merely trying to educate your audiences about a particular topic. You refrain from becoming too argumentative as it might come across too strong for your listeners. If this is the type of speech you intend to give, you can check out 100 Informative Speech Topics and Ideas to make your job easier. 

A persuasive speech intends to convince the audiences of your viewpoint. It uses compelling points to sway the listener’s opinions. The primary purpose of this type of speech is to affect the audiences’ thought process and persuade them to think about changing how they feel about a topic.

Some examples of a persuasive speech can be a politician’s speech, an animal activist’s speech, and so on. As you can see, the goal here is to persuade and obtain something ultimately. A politician might want to sway your vote in their favor, whereas ani activist has a cause that they’d like to advocate for.

If this is the type of speech you intend to give, you can check out 237 Easy Persuasive Speech Topics and Guide to better plan your speech.

An argumentative speech is more or less a persuasive speech. However, a persuasive speech does not always have to be argumentative. The purpose of an argumentative is to alter how the audience views a subject. 

Changing the audience’s opinion is not an easy job. This is why you need to not only pick a persuasive topic but also believe in it. You need a strong claim along with irrefutable points to support it. 

The best argumentative speeches utilize issues relating to current events. You can see this in the media in the form of mostly social, ethical, political, or religious arguments. Your arguments should make use of logic and realistic examples. Some examples of this type of speech can be: Dress codes shouldn’t be mandatory, Space exploration is a waste of money, etc.

If you’d like to see more topic ideas for an argumentative speech, you can browse the 200 Argumentative Speech Topics and ideas: A Complete Guide . 

A demonstration speech, true to its name, demonstrates to the audience how something works. This type of presentation is more common for high school or college students. It makes use of props and useful body language to properly guide the audience through an activity.

This type of speech can fall under informative speech as you are informing the listeners on a task. While this type of speech is considered a basic speech, it is an excellent way to practice your expository speaking.

If this is the type of speech you’d like to give, here’s a list of 279 Demonstration Speech Topics and Ideas: A Complete Guide , so that you can better perfect your speech.

A humorous speech is the perfect light-hearted solution for adding a fun twist to your speech. This type of presentation aims to entertain the audience. A humorous speech can incorporate any of the above examples. It is, thus, very versatile. And what’s more? You get to have just as much fun delivering it!  

The thing to keep in mind with this kind of speech is that you need to pick a proper topic. You intend to garner a joyful response to its best not to pick a sensitive topic. To help you out, you can browse the 300 Funny Speech Topics to Tickle Some Funny Bones! to structure your humorous speech.

Writing the Introduction (Opening)

The introduction of your speech is vital to the success of your speech. It is what sets the tone of your entire speech. It determines whether or not you grab the attention of the listeners. You will get only one chance to charm your audience and make sure they follow the rest of your speech.

So, how can you make this happen? There are a few different ways you can approach this:

Asking a question is an excellent way to grab your audience’s attention. It piques their curiosity and ensures that they will listen to get an answer to said question. The question can be either rhetorical or literal. For instance, “Have you ever wondered what it’d be like to live in a world without technology?” or “Have you ever felt broken-hearted?”.

Either the audience resonates with your question, or it generates curiosity. This is also a great way to get some audience participation. If you say, “With a show of hands, how many of us here have tried to change our habits and failed?” you can not only garner interest but also physically get the audience invested in your speech.

A question is a great way to get your listeners thinking about your topic while introducing your topic, all in a matter of seconds!

A strong statement is also an excellent way to create a compelling introduction. You must know Martin Luther King’s iconic, “I have a dream.” The intensity that radiates from that sentence immediately captures an audiences’ attention and creates a commanding presence.

Similarly, an excellent example of this type of opening is from Larry Smith’s speech. “I want to discuss with you this afternoon why you’re going to fail to have a great career.” This immediately generates intrigue and curiosity. That’s what you’re going for.

This statement does not have to just be cold facts. It can be a part of a personal story as well. For instance, the statement “Last week, I found out that my childhood friend got in a car accident” is bound to create a powerful silence. If your speech has such a strong emotive statement, you can use it in your introduction to engage your audience better.

Another helpful tip that goes with a strong statement in silence. Give your listener’s a chance to absorb the statement that you have put in front of them with a couple of seconds of silence before diving in further.

A prop can be a fantastic addition to your speech. Not only does it help emphasize your point, but it also helps the audience stay focused on your speech. Props are especially good for a demonstrative speech. Or you can simply incorporate demonstrations as part of your speech.

Body language speaks much louder than words can for us humans. This is why using colorful bags, a deck of cards, colored papers, etc. can be so effective as an opener for your speech. Once, I attended a speech where the speaker brought a heavy bag and simply set it on the table, talking about the bag. The audience was hooked, waiting eagerly till the end to find out what was in the bag.

A quotation can be the perfect way to capture your audience’s attention. It also helps set a tone for the speech that is to come. The quote you pick can be a well-known saying such as “They say all that glitters is not gold, well I beg to differ.” Doing so, you can ignite curiosity.

Similarly, you can also quote a person or a publication and tie it to your speech. For instance, for a motivational speech, you can take the example of someone like Bill Gates- “Your most unhappy customers are your greatest source of learning.” When you use a quote from a big name, you will definitely get people wanting to hear and learn more.

Humor is always a great tool to have in your arsenal. A good icebreaker can warm the listeners up to you and make them more receptive to the rest of your speech. Humor is a very endearing trait for a skilled speaker. Some ideas for your opening can be:

“It’s the funniest thing. As I was coming up to the stage, I began thinking we actually have quite a lot in common. None of us have a clue about what I’m going to say!”

“I know we are all busy, and I want to honor your time. So I will make sure to be accurate and brief, no matter long it takes me.”

The great thing about using humor is that it works on your audience subconsciously. You seem at ease with yourself and radiate confidence. You have to remember that for humor to be effective; it has to be effortless. If you seem unsure about your lines, the audience is sure to pick up on it.

A strong statistic will always add validity to your speeches. Presenting the audience with irrefutable facts backed up by a strong source is a surefire way to gain credibility. It can also add gravity to the scale of the issue that you want to draw attention to. 

However, it is easy to overdo things when it comes to numbers. It can be tempting to add strong statistics to the rest of your speech as well. But remember, the strongest points are ones that linger in an audience’s mind. If you give them too many numbers, none of them will stick out in their heads, and they are bound to feel lost.

Some examples can be: “Look to your right. Now, look to your left. One in three women and one in four women are known to have suffered physical violence. A statement like this not only ignites awareness but also physically makes your listener feel involved in your speech.

An anecdote is a short story taken from your life itself. The story usually adds to the theme of your story. Short and light-hearted anecdotes can add a lot of enthusiasm and charm to your speech. However, you don’t have to make them humorous. Even more, touching stories can be equally, if not more engaging.

When used correctly, a personal anecdote makes for the perfect introduction that draws your listeners towards your central message. Not only does it create empathy, but it also sparks interest. If you don’t have a personal anecdote itself, you can go for a third-person anecdote that speaks to you as well.

Opening with a problem can make for a strong opening. This method generates interest and keeps the audience listening with the promise of an upcoming solution. Try to aim for a problem that caters to a wider demographic for a higher relatability.

Problems that relate to current events can have a better draw. For instance: “Why should remote working be implemented even after quarantine?”

In a similar vein, a powerful statement can be an excellent way to capture your audience’s attention. A statement, when paired with silence, can make for an effective tool. Example: “The top 20% of our society makes 80% of all the money. Would you like to be part of this 20%? If so, I’m going to give you some pointers on how you can align yourself in that direction. Does that sound like something you might be interested in?”

  • Your opening plays a big role in whether or not you can grab your listener’s attention straight off the bat.
  • Give your audience a reason to pay attention by clearly stating the purpose of your speech.
  • If you are giving a speech regarding a field you have some experience with, remember to establish credibility early on.
  • Give a short highlight reel of your main points.
  • Quotations or powerful statements are a great way to catch the audience’s attention.
  • Including current events or statistics will make your speech seem more relevant to a wider range of listeners.
  • Asking a question will get your audience more involved and add intrigue to the rest of your presentation.

Structuring your content (Body)

The body of your speech will hold all of your main points. Since this is the longest section of your speech, you need to ensure that it is interesting enough to keep everyone’s attention. Depending on the objective of your speech, you will need to add examples, opinions, and facts to back up your points. What helps during this time is proper organization.

Here are some things you want to keep in mind while drafting the body of your speech:

No matter how much you believe in your point, you still need to give your audience a credible reason to take your word for it. This can be done by adding examples, detailed descriptions, statistics, and so on. Always remember to credit the source when using a statistic. You can also add a strong testimonial to add a touch of personalized support if that applies to your objective.

Transitions

When you have a lot of content packed into your speech, transitions become vital to the effectiveness of your speech. You can consider these as points of a refresh in your speech. Here, the audience can reengage and follow along more attentively. 

The best transitions are always invisible. They can seamlessly add flow to your speech without giving any indication of such to your audience. There are many ways to incorporate this into your speech. 

Some examples can be:

A connective transition is where you reiterate a previous point and introduce a connecting point. The way this method works is that it rehashes an important aspect while relating it to what’s next.

The most effective way to use this is in a problem/solution module. This is where you begin by stating a problem and transition towards a solution.

Example: Now that we’ve understood the various negative effects of junk food, let me tell you how we can plan a better diet to combat obesity.

When you do this, you are providing a summary of the problem and swiftly leading them towards a solution. If you jump straight to the next section, it can feel rushed. Besides, pauses are another important element of speech delivery.

Keywords, as the name suggests, have a certain draw to them. These are words that are central to the theme of your speech. Repetition is a very effective tool in conveying your message. 

For instance: If your speech is about the scarcity of running water in rural communities, you can draw attention by repeating the factors that cause this issue. Doing so will also let you explain in better detail these factors while keeping your audience hooked to the main theme.

Content Approach

Depending on your speech, there are various ways to approach how you frame your content. We all know that content is king; however, without the right approach, it’s easy for your message to get lost along the way. This is why it’s so important to keep your subject matter relevant and interesting. Make sure the content is as compact and concise as you can make it. Some of the methods by which you can ensure this is as follows:

Cause and effect is a great way to present your ideas. This method works best for explaining events and consequences or results. Make sure to include all the appropriate details to add emphasis. The element of ‘what’s next’ is what keeps the audience hooked to your speech. As you unfold a cause and follow it with the effects, it will feel both interesting as well as rewarding to your audience.  

Problem and solution is a speech method as old as time. But it is so because of its reliability. This approach works best for a motivational speech. This type of speech intends to address a problem and offer a systematic solution that benefits the listeners. It is also a common approach for pushing an audience to buy into a service or product. You pose a problem and then offer a solution, including a whole package. Make sure the solution you offer is versatile so that it applies to a wider range of people, thereby increasing appeal.

A narrative approach is excellent for anybody who wants to sharpen their storytelling skills. The important ingredients for a narrative speech are chronology and a simple organization pattern. Typically, any story will have a beginning, middle, and end. Going in order, with smooth transitions will make your story easy to follow. 

This type of speech is most effective for presenting events, life lessons, experiences, rituals, and personal beliefs. Try to stick to the core of the story without too many unnecessary details. Just because a narrative includes storytelling does not mean it can’t have an end goal. For instance: a personal experience of failure might be a great story of caution for the listeners.

The most important thing for a successful narrative speech is build-up. You want your audience to be invested, to care about what comes next, to raise the stakes so that when you provide the conclusion, it is that much more effective. You must always ask yourself, “What do I want the audience to remember after this speech?”.

The best way to write this would be to outline a sketch of events that are relevant to your narrative. After that, you can think about the best way to escalate the stakes. Remember that eye contact is an important visual medium in a narrative speech. It will help your audience connect better to your story.

The number three is impactful. Even the general structure of a speech is divided into three parts: Opening, Body, and Conclusion. When you want to make a point that people remember, you should consider splitting it into three, where the first two act as a build-up while your final point brings the unexpected impact.

The best thing about this method is that you can apply it to just about any kind of speech. This, in fact, adds more structure to your speech and makes it more easily digestible. The key ingredient here becomes balance and transition. Make sure you focus on all three elements of your story equally, so it does not feel rushed. Add in a seamless transition to make your story structure seem effortless.  

  • Make sure you have designed your content to suit your audience.
  • Divide your body into easily digestible sections so that your main points come across clearly.
  • Stress on keywords and clever repetitions to drive your point home.
  • Work on your transitions to establish clear sections but a seamless switch to keep your listeners hooked.
  • When using facts or statistics, always back it up with a credible source.

Closing your speech (Conclusion)

The conclusion is vital to the success of your speech. This is the parting thought that you will be leaving your audience with, so you have to make sure that it’s a good one. The conclusion is where you reiterate your key point. This is why there is so much importance put on a conclusion to be powerful enough to stay in your memory.

Here are some possible ways you can approach your conclusion:

A call-to-action refers to a statement or material that intends to encourage the listener or viewer to take the initiative. It can also be considered as instruction as it usually directs the audience towards something. 

The most effective way to approach this is to manage both your energy as well as your tempo. While it is essential to maintain a clear and well-enunciated speech throughout, when you reach a conclusion, you are going to want to speed up just a little bit. 

What this does is add a sense of urgency to the message that you are giving. Similarly, higher energy makes the audience resonate and respond equally. They will associate this high energy with your message and remember your speech for longer.

Some examples of this can be: “As we can see, the effects of depression can be life-threatening. So I encourage each and every one of you to go home today and reach out to your friends, talk to them and open up a platform where they know they can come to talk to you for anything. Because you’d rather hear their problems than hear about their death.”

For speeches that are over 5-6 minutes long, the audience can sometimes lose track of the earlier points. This is why it is necessary to summarize your main points before you leave the stage. You don’t have to take them through the entire story, but make sure you include the keywords that trigger in them the memory of that portion. 

You can do this by saying something along the lines of “Let me briefly run you through what we discussed” or “So, we talked about three main things today.” This not only does a great job of reiterating and reconfirming your main points but also signals to the audience that you are drawing towards the end of your presentation.

Repetition. Repetition. Repetition.

Even though you might be well familiarized with your speech, it is safe to assume that most of the audience is hearing it for the first time. For this reason, you need to drive your point home by essentially drilling it into their minds. Now, you can’t simply repeat the central theme over and over as that isn’t an effective strategy. But there can be an art to repetition as well.

You should aim to rephrase and reinforce your central idea as you conclude your speech. Don’t go for a word-for-word repetition, but aim to reframe your key themes and arguments. Paraphrasing, in this way, makes sure that you capture the essence of your speech without running the risk of boring your listeners with identical sentences.

We don’t even need to look too far for examples of this method. In Martin Luther King’s famous “I have a dream” speech at the Lincoln Memorial, he used this method of repetition paired with a rising momentum to create impact. Repetition works best when it is subtle and works on the listeners subconsciously.

Ending your speech on a light note is a great way to brighten moods and make sure the audience remembers your message. Your joke can also be a good way to repeat your central message. If you do decide to end with a humorous story, remember to carve out more time for it. Make sure your conclusion doesn’t distract from your main message.

Some people tend to get too excited and give away the upcoming punchline. Remember that the most effective humor approach is one you don’t see coming. How you can add the subtlety to your conclusion is by following this formula:

Set up – pause – Build up – pause – Punchline

Motivational conclusions are always an upbeat way to close your speech. You will be leaving the stage on high energy that is sure to be contagious. This also ensures that your audience will be taking a piece of your conclusion with them, making sure that it is not only memorable but also useful.

There are many ways to approach an inspirational closing. You can go with an anecdote, a quote, a poem, and so on. The purpose is to give a push, to add strength, to ignite a can-do attitude. 

The trick to a powerful inspirational speech is emotion. Humans are excellent at empathizing. If you can adequately emote throughout your story, adding drama into your storytelling, then it is bound to have a more substantial effect. Vocal variety can also be an excellent element for this. Alter your tempo to weave excitement into your story. You can also use smart pauses to add more intrigue. 

Your facial expressions play a significant role in how the audience receives your speech. Whether it is a sad or happy story, make sure that your face conveys it. It can be addictive to have the audience’s attention like this, but don’t get too greedy. Remember to end on your highest note, leaving a lasting impression. 

There are many types of speeches out there. For instance: you might think that a humorous speech is just that: humorous. But think again. All the best speeches have at least one key takeaway.

A takeaway message is quite similar to an inspirational conclusion. The question you have to ask yourself is this: What is the purpose of my speech? Even if you’ve got a fantastic anecdotal story to share, you have to remember that the audience will always wonder what they are getting from the speech. That will be your takeaway.

For an effective conclusion, you have to step back and overview your speech. From your introduction to the body, what is the message you are trying to convey? Make sure your conclusion reflects it. For example: if your speech is about a drowning story, you can probably try to include what you could’ve done and how the audience can avoid being in a similar situation.

A call-back is a fun twist to add to your conclusion. There is a reason why a circle is one of the most pleasing shapes; it gives you a sense of completion. Even if you aren’t aware of it, it works on your mind subliminally. An effective way to conduct this method is to find a way to tie your ending to your introduction.

You can understand a call-back as a reference. It doesn’t have to be limited to just the introduction; you can reference the body of your speech as well. This not only makes for a great repetition tool but also adds a feeling of completion into your presentation.

However, you should pick something that the audience can connect to. This helps create a special and unique bond as if it were an inside joke just between you two. 

  • Signal your audience when you’re drawing to your conclusion.
  • Add trigger transitions like “In conclusion,” “In summary,” “That brings us towards the end,” and so on.
  • Try to end on a high note with something memorable.
  • Write your conclusion last so that it complements your introduction.
  • Try to paraphrase your words without repeating the same words over and over.
  • Your audience is more likely to remember your speech if you end with something useful to them or with a call to action.
  • Leave on an attention-grabbing note. 

Wrapping Up:

A speech typically has one of four purposes: to inform, to entertain, to instruct, or to persuade. To deliver an effective speech, you need to first make sure you understand what your objective is. Then, you can follow our guidelines to construct a solid structure and deliver a well-rounded and impactful presentation. Now that you know how to create an effective speech structure, you are ready to dominate the stage!  

The best speech structures are invisible and effective. Learn the tips and tricks to deliver the perfect opening, body, and conclusion and wow the stage.

  • Games, topic printables & more
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  • 9 vocal aspects
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  • Impromptu speaking tips
  • Impromptu speech outlines

Impromptu speech outline: 7 formats

How to prepare for an impromptu speech.

By:  Susan Dugdale  

Using a speech outline to prepare an impromptu speech seems counterintuitive, doesn't it? After all, impromptu means of the moment, spontaneous, without preparation. So, what is an impromptu speech outline?

Quite simply it’s the structure, or format of your speech. It’s how you order your material from the time you open your mouth at the beginning of your speech, until you close it at the end.

An outline doesn’t need to be a written document or put on note cards to be effective. An experienced impromptu speaker will have an assortment of structural patterns memorized. When they’re asked to speak, they’ll mentally flick through them and choose the most appropriate.

Following an outline lessens the possibility of rambling aimlessly off topic. And, given my flibberty gibbet tendencies it's vital! Maybe yours too?☺

What's on this page

Seven structural patterns , each with example impromptu speech outlines and a printable blank outline template to download.

How to use these structural patterns : guidelines for practice

About the printable impromptu speech outlines

How to reframe a topic : examples of openings showing how to adapt a topic.

The patterns are: 

  • Point, Reason, Example, Point (PREP)

Past, Present, Future

Problem, solution.

  • Pros/Cons, Positives/Negatives, For/Against, Advantages/Disadvantages

Cause, Effect, Remedy

  • Before/The Event/The Result

Local, National, International

Graphic: 7 colorful retro fabric scraps. Text: 7 impromptu speech outline patterns.

 How to use these structural patterns

To become a competent impromptu speaker you need to get familiar with them. So initially just play with them for practice either with a friend or by yourself.

  • Get a subject to talk about. (Click for 150 impromptu speaking topics ).
  • Choose yourself a pattern to form the body of speech.
  • Now go. Open your mouth and speak.

You’ll need an introduction followed by your material organized according to whatever pattern you’ve selected, and then a conclusion.

Keep it simple. You don’t need to try hard to say devastatingly intelligent insightful things. The starting goal is to get used to thinking, then speaking, without a great deal of prior preparation.

This is impromptu speaking, ‘off the cuff’, largely spontaneous. Be honest and where you can, add personal stories. Your own experiences, plus your knowledge of the subject, will establish rapport and credibility. Don’t be afraid to experiment, or 'fail', as that's how you'll learn.

If your content at this stage is trite nonsense and you putter out of ideas too soon, so be it. At the beginning it’s more important to learn to let go of feeling anxious, inadequate and the need for perfection. 

Once you’re used to a pattern, and can follow it easily without having to stop and think about which part comes next, you’ll naturally come up with better material.

Along with examples of each impromptu speech outline structure there's a link to a blank printable. There are seven of them: one for each pattern. They are there for you to use as a guide. You'll find the links for them below the example outlines. 

Each outline has the same four step format.

The first step is mentally preparing yourself: sorting out your topic, considering your audience and working out what tone best fits with them, as well as your speech purpose. 

The second step covers preparing the introduction, the third, the body, and the fourth and final step, the conclusion.

Your chosen structural pattern is the body  

The third step, the body of your speech, holds the specific pattern you’re working with. It’s this step, the body, you’ll want to focus on first when you’re practicing. After you’ve set your topic allow yourself a few minutes to think it through (or make notes) using the pattern headings as a guide.

Once you feel comfortable with the body, you’ll find the openings and conclusions become much easier.

Getting the time and content balance right

The overall length of your speech or the time you take to deliver it is, to a large part, determined by how much information you put into the body. Obviously one or two main points and their supporting material will take less time than three or four.

( Practice will help you confidently and reliably get the balance of time to content right. Click the link for  examples of one minute speeches  prepared using the Point-Reason-Example-Point (PREP) pattern. They'll give you an idea of what's required.)

Practice, practice, and then do it some more

You don’t need to follow each of the four steps of the outline slavishly. However, to use that old cliché, before you can run, you need to know how to walk. So before giving yourself permission to try to improvise and dazzle publicly, ground yourself in structure. Give yourself a solid baseline to work from.

There’s no secret behind becoming more confident and competent reasonably quickly. It’s practice. Lots of it.

Time and record yourself. Play it back and listen carefully.

Is there a good opening? Have you followed the pattern you chose in the body of the speech? Is it clear? Have you got clean transitions between each part of your speech and the one following it? Is there a strong ending? And are the words you’ve chosen, as well as the way you use them, right for your subject, the purpose of the speech and your intended audience?

And lastly, learn one pattern well before you work with another.

Effective impromptu speech activities 

If you teach a public speaking or communication class or lead a public speaking group, here's  a comprehensive bundle of   17 proven fun and effective impromptu speech activities , complete with full guidelines and printables. They ease, rather than jettison, students into impromptu speaking one step at a time.  

Banner: 17 fun effective impromptu speech activities

How to reframe a topic

Sometimes when you're asked to speak on a topic you'll find yourself needing to modify it before going ahead.

Or maybe you want confirmation that you've understood what you're being asked to speak about.

Here are examples of three ways to reframe the topic as part of your opening. They are particularly useful for Question and Answer sessions.

Add them to your practice too.

1. Give the topic a scope. This establishes what you're prepared to cover.  

For example: Thanks. That’s a great question. I am happy to share what has happened since I joined the organization in 2020.

Or:  Thanks, that’s a great, and very big question. I don’t have time right now to cover all aspects of it. So here’s the first part. If anybody would like me to follow up with the second and third, please see me later and we’ll make a time.

2. Summarize and ask for confirmation. Use this technique to  make sure you’ve understood what’s being asked of you before you answer. 

Example:  Thank you for your question. It's an important one and I want to make sure I’ve understood it correctly before answering. You want to know why we’re not mobilizing the Defense Force to clear protesters from the streets, is that right?

3. Redirecting, reshaping the question or angle, before responding . This can be useful when you want to give a bigger picture, or establish context - something the original question didn't allow for.

Example: You’ve asked about using the Defense Force to clear the streets. Let’s consider the precedents for that: the 1951 Waterfront Dispute, Bastion Point, 1978, and the anti-Springbok rugby tour protest in 1981. What have they taught us?

7 impromptu speech outline patterns

Please note, these examples are not complete speech outlines. In most instances they don't include the opening or the conclusion. What they do is illustrate seven ways to organize material in the body of the speech. And some of the examples are more fleshed out than others.

 PREP: Point, Reason, Example, Point

PREP is an acronym for: Point, Reason, Example, Point. The pattern adapts well to most situations.

Here are two PREP impromptu speech outline examples: one for a social setting and one for business or workplace audiences. You can also see it in action on this page of one minute speech topics where I've used it in three sample one minute speech outlines.

PREP impromptu speech outline: workplace 

Topic: Cameras off during a virtual team meeting

Point: Human Resources are reporting numerous requests from employees to be allowed to leave their cameras off during routine virtual (zoom) meetings.

Reason: The reason most frequently given is fatigue due to  strain 

Examples: It is hard to:

  • maintain focus while looking at a grid of faces for the length of an entire meeting,
  • see yourself on camera and NOT respond to it,
  • be physically constrained in a small space in order to remain on camera,
  • arrange life so it doesn’t intrude in the form of kittens, babies or anything else while on camera,
  • have your colleagues in your home without having issued the invitation yourself.

Point: And that’s why we’ve asked Human Resources to develop a set of guidelines to cover when cameras should be on, and when they can be turned off. If you have any suggestions or points you’d like them to consider, please get them by Friday.

For more: 

  • Bailenson, J. N. (2021). Nonverbal Overload: A Theoretical Argument for the Causes of Zoom Fatigue . Technology, Mind, and Behavior, 2(1). 
  • Should We Require Students to Turn Their Cameras On in the Zoom Classroom?   Anna Lännström, Stonehill College. Published by Wabash Center, 2020  

PREP impromptu speech outline example: social

A toast to acknowledge friend’s engagement

Point: It’s a joy to join you celebrating Ryan and Mary’s engagement.

Reason(s): There’s dozens of reasons for my being pleased to be here. We haven’t got time for them all. So here’s three. The first goes back a long way to when we were ten years old. I’m never going going to get married, he said. Thanks to Mary, look at you now! I am delighted you have to eat those words. The second reason is quite selfish. At least the field is cleared now because he’s well and truly spoken for. Hi ya singletons out there! And the third and most important is because I’ve never seen Ryan quite so deliriously crazy happy, ever, in all the years I’ve known him.

Example(s): This is the man who has spent all his weekends for last year renovating the house they share. You know it’s got to be the real thing when unclogging drains, getting rid of rat nests and replacing rotten window frames is better than time out with me and the boys. When you add making significant positive changes to his eating and drinking habits, throw in running a kilometer or two or three or more, several times a week, it’s proof. You’ve got be happy to do any of that!

Point: Which in turn, makes me happy too. Here's to Ryan and Mary!

Download PREP impromptu speech outline

Click the link to download a printable pdf file to use: PREP impromptu speech outline

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Use this pattern if you want apply a time line treatment to a subject.

Topic: In your experience what's an effective way of getting children to eat vegetables?

In the past:

When I was a child not eating whatever was served was not an option. It didn’t matter if it was something dreaded like cauliflower, broccoli or spinach. It was on the plate. Therefore it needed to be chewed and swallowed. If it wasn’t you were in for a long sit at the table. Because both you and the plate of food remained in place until the plate was cleared. This as a technique was a failure. It built resentment rather than a love of vegetables.

That kind of stand off would not happen nowadays. I have more tolerance than my parents for children whose taste buds do not thrill to strong tasting vegetables. The only thing I ask of my kids, is that they try a little of each new one when it is served. If they don’t like it, they can put it to one side. Alongside that, we use vegetables as snacks, sneak them into purees and sauces, get the kids involved in choosing and cooking them, and set an example by eating copious quantities of them ourselves.

Our diets are changing. They are becoming increasingly plant based. Vegetables are no longer an accompaniment, an after-thought. Instead they’re center plate – up front and proud. 

Perhaps the infamous battle over vegetables will disappear entirely. It’s my hope that through showing greater tolerance of our children’s preferences and by being more creative with how we introduce them into their diets, that the issue will simply cease to be one.

Vive la broccoli!  

speech structure pdf

Topic: What are the most popular and enduring toys for children?

Past : Toys that sold well: Teddy bears, named after Theodore Roosevelt 1902, yo-yos – 1928, Silly Putty, 1955, GI Joe – dolls for boys, 1960s, including two that have kept right on selling;

Present: Lego from Denmark, 1932, and Barbie from USA, 1959

Future : More Lego, more Barbies who are more diverse, more skin types and shapes. Both seem set for along time yet.

Download Past, Present, Future outline

Click the link to download a printable pdf file to use:  Past, Present, Future impromptu speech outline

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This is a simple two part pattern: here’s the problem. Now here’s the solution.

Example: The problem is congestion on our main city roads during peak hours.

The solution is to:

  • reroute heavy vehicles over those hours
  • look carefully at the current design of the roundabouts, on and off ramps and laybys and update them if necessary 
  • adjust the speed limit

Example: The problem is maintaining a work routine while working from home

  • make yourself a dedicated work space.
  • set yourself regular hours for getting up, having breakfast, being at your desk, lunch etc.
  • establish clear boundaries around your work time for family and friends. Being in the same room or the next one, doesn’t mean you’re available.
  • prioritize your tasks for the day each morning.

Download Problem, Solution outline

Click the link to download a printable pdf file to use: Problem, Solution impromptu speech outline

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Pros and Cons, Positives and Negatives

This is a useful beginning point toward answering the classic ‘what shall I do?’ dilemmas.

Setting out the pros and cons * of a situation gives us an overview, which we can then use to help make a rational, considered decision.

* 16th century: from Latin  prō  for + con, from  contrā  against

Dilemma:  Whether or not to go to university

  • New experiences, new people, broadens outlook
  • Builds networking opportunities, long term friendships, & professional relationships
  • After graduation enter workforce at different level – a leg up because core competencies already established
  • Scholarships available
  • Leadership and extension activities/clubs available
  • High levels of personal debt
  • Difficult to sustain oneself mentally, physically and financially without support
  • Doesn’t guarantee a job on graduation
  • Doesn’t train you for a specific vocation
  • Doesn’t automatically mean entry into higher paying job

Dilemma:  Whether or not to buy cheap or fast fashion

  • Affordable – instantly gratifying
  • Up to the minute clothing – democratization of fashion – not just for elite rich
  • Can follow the trend – included rather than excluded on price
  • Can change mind and buy more if don’t like what you have – not going to cause you hardship
  • Profitable for retailers and manufacturers
  • pollution: people throw out their clothes which then enter land fills
  • waste: breeds throwaway mentality – chuck rather than mend
  • loss of skills: how to mend clothing: sew on buttons, fix a fallen hem, patch a rip etc.
  • exploitation of woman and children in 3rd world countries: low wages, and unsafe workplaces

For more: Fast Fashion by Adam Hayes, April 2021, investopedia.com

Download Pros and Cons outline

Click the link to download a printable pdf file to use:  Pros and Cons impromptu speech outline

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 This is a three-part problem solving pattern.

  • What is the cause of something?
  • What is its effect?
  • And what is the remedy?

Topic: Public speaking anxiety

Cause(s) of public speaking anxiety:

  • feeling self conscious in front of others
  • fearing repeat of past poor experiences
  • fear of being judged
  • fearing not being as good as you’d like to be, or as good as others
  • breathing poorly which doesn’t support the voice
  • becoming overwhelmed by symptoms of fear: shaking limbs, quivering voice, racing heart beat, forgetting what had been practiced
  • gabbling through speech at break neck speed
  • becomes a cycle which intensifies each time a person has to speak in public
  • limits personal potential in many ways: at work and socially
  • take a public speaking course, join a public speaking club
  • practice a great deal,  get good support and practical feedback you can use
  • and take every opportunity to speak in front of others as it will lessen the fear.

Topic: Procrastination

Cause(s) of procrastination:

  • boredom: not being interested in the task that needs completing
  • fear of failure: thinking the task will prove too difficult - would rather not begin it, than risk failure, perfectionism
  • unable to prioritize what needs to be done against what isn’t so urgent
  • overwhelmed: too many things to do, and too little energy

Effect(s) of procrastination:

  • pressure: rushing to catch up on what should have been done which leads to poor decision making
  • failure: letting oneself, friends, family and workmates down, compromised work standards, reputation
  • losing time, opportunities, limiting your career options
  • escalating low self-esteem issues and health risks
  • Create incremental to-do lists – a bit at a time rather than one huge overwhelming piece of work.
  • Create a stimulating work-place for yourself – surround yourself with what you genuinely like to see.
  • Time-line your work realistically - what needs to happen. today, tomorrow and the next day to arrive at the due date with the work completed to your satisfaction.
  • Get rid of the temptations you know you are distracted by. Put your phone on mute. Remove bookmarked sites.
  • Find a mentor, someone you admire and who will hold you to account.

Download Cause, Effect, Remedy outline

Click the link to download a printable pdf file to use: Cause, Effect, Remedy impromptu speech outline

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Before, The Event, The Result

This three-part pattern is a time line centered around an event. The result of event (eg. a natural disaster or a personal or societal change, large or small) profoundly changes what came before it. Sometimes the end result is much better, and sometimes far worse.

It’s a pattern much loved by advertisers who imply that the event (the purchase and use of whatever product or service they are selling) will result in whatever is desired: health, wealth, beauty, popularity, longevity, peace, love, intelligence... It's the classic Before and After format.    

Topic: Covid-19 - its impact on the tourism industry in NZ

Total annual tourism expenditure had increased by almost $15 billion, or 55%, in the seven years prior to 2020. 

  • Tourism was New Zealand’s biggest export industry, contributing 20.1% of total exports. 
  • Tourism generated a direct annual contribution to Gross Domestic Product (GDP) of $16.4 billion, or 5.5%, and a further indirect contribution of $11.3 billion, another 3.8% of New Zealand’s total GDP.  

Then along came Covid–19.  The borders were closed in an effort to keep it out for as long as possible. Good for the population: fewer deaths and hospitalizations compared to other first world countries: USA, UK, Australia but not so good for tourism.

The result:  

  • total tourism expenditure was $26.1 billion, a decrease of 37.3 percent ($15.6 billion) from the previous year.
  • international tourism’s overall contribution to New Zealand’s total exports of goods and services fell to 2.1 percent from 20.0 percent
  • tourism generated a direct contribution to GDP of $8.5 billion, or 2.9 percent, a decrease of 47.5 percent ($7.7 billion), or 2.6 percentage points

Reference:  https://www.tia.org.nz/about-the-industry/quick-facts-and-figures/

Here’s a feel-good-hard-work-pays-off story using the format, the sort you might hear on your local TV or radio station.

Topic: the house makeover

Before the makeover:

  • dark and dingy – very few windows, dated décor
  • very poor heat retention – no insulation
  • no outdoor – indoor flow
  • small poky kitchen with limited storage
  • one bathroom – not adjacent to either living areas or bedrooms

The Event:   the makeover of the worst house in the best street,  a perfect project for husband (builder) and wife (interior decorator), 12 month time line, carefully planned

The Result:

  • jump in value of property
  • a house which is a pleasure to live in, fabulous garden, everybody is happy, reporters come calling for house and garden magazine before and after spreads☺
  • an inspirational example of talent plus effort

Download Before, The Event, The Result outline

Click the link to download a printable pdf file to use:  Before, The Event, The Result impromptu speech outline

Before, The Event, The Result impromptu speech outline download banner

This structure is excellent for comparisons and overviews spanning spatial areas.

Topic: Deaths from Covid-19 in New Zealand as at 22nd February 2022

Local: none

National: 56

International:  5,905,942

Reference: Google News - Covid 19 map - New Zealand  

Topic: Who follows the news?  A survey of 38 countries, 2018

Local news :  Global median = 78%. 78% of respondents are  more likely to follow the news if in own area and own country. 

National news : Global median = 86%. 86% of respondents are more likely to follow if the news is about own country.

International news : Global median = 57%. Comparatively significantly less of the respondents are likely to follow the news. That changes with the amount of education a person has. If they have more education, they are more likely to follow the news.

Reference:  Publics around the world follow national and local news more closely than international : Pew Research Center report, 2018

Download Local, National, International outline

Click the link to download a printable pdf file to use:  Local, National, International impromptu speech outline

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speech structure pdf

Speech Act Structures

Cite this chapter.

speech structure pdf

  • Richard L. Lanigan  

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The methodological distinction that I wish to draw between description and explanation derives from two basic concepts relative to language. One is that all language and speech display both structure and content. In this chapter, we will analyze the nature of structure as it pertains to language use or speech acts. The question of content we will examine in the next chapter. ‘Structure’ is a commonly used term and one that has become popular with the emergence of the Continental theories of ‘structuralism’ which are social and human science applications of a more or less formal linguistic model of behavior. This fact need not concern us beyond the notice that the present discussion is in no way related to any of the structuralist theories.

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Robert Ware, “Acts and Action,” Journal of Philosophy , LXX, no. 13 (July 19, 1973): 416.

Google Scholar  

Alexander Sesonske, “Performatives,” The Journal of Philosophy , 62, no. 17 (September 9, 1965): 460.

Article   Google Scholar  

H. P. Grice, “Meaning,” Philosophical Review , 66, no. 3 (July, 1957): 377–388.

Charles L. Stevenson, Ethics and Language (New Haven: Yale University Press, 1960), pp. 62 ff. and 212 ff.

John Rawls, “Two Concepts of Rilles” in Readings in the Theory of Action , ed. by N. S. Care and C. Landesman (Bloomington and London: Indiana University Press, 1968), pp. 306–340.

B. C. O’Neill, “Conventions and lliocutionary Force,” The Philosophical Quarterly , 22, no. 88 (July, 1972): 231.

John Wheatley, Language and Rules , (The Hague and Paris: Mouton and Co., 1970), p. 35.

Joan Safran Ganz, Rules: A Systematic Study (The Hague and Paris: Mouton and Co., 1971).

David K. Lewis, Convention (Cambridge: Harvard University Press, 1969), p. 125. (Emphasis mine.)

Max Black, “Austin on Performatives” in Symposium on J. L. Austin , ed. by K. T. Fann (London: Routledge and Kegan Paul, 1969), pp. 401–411.

Paul Ziff, Semantic Analysis (Ithaca, New York: Cornell University Press, 1960), pp. 34–35.

See Christopher Cherry, “Regulative Rules and Constitutive Rules,” The Philosophical Quarterly , 23, no. 93 (October, 1973: 301–315.

William P. Alston, “Linguistic Acts,” American Philosophical Quarterly I , no. 2 (April, 1964): 138.

Sir Alan Gardiner, The Theory Speech and Language (Oxford: At the Clarendon Press, 1951), pp. 64–65.

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Lanigan, R.L. (1977). Speech Act Structures. In: Speech Act Phenomenology. Springer, Dordrecht. https://doi.org/10.1007/978-94-010-1045-0_3

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