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Home Blog Presentation Ideas How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

Knowing how to start a presentation is crucial: if you fail to capture the audience’s attention right off the bat, your entire presentation will flop. Few listeners will stick with you to the end and retain what you have told.

That is mildly unpleasant when you are doing an in-house presentation in front of your colleagues. But it can become utterly embarrassing when you present in front of larger audiences (e.g., at a conference) or worse – delivering a sales presentation to prospective customers.

Here is how most of us begin a presentation: give an awkward greeting, thank everyone for coming, clear our throats, tap the mic, and humbly start to mumble about our subject. The problem with such an opening performance? It effectively kills and buries even the best messages.

Table of Contents

• The Classic Trick: Open a Presentation with an Introduction
• Open a Presentation with a Hook
• Begin with a Captivating Visual
• Ask a “What if…” Question
• Use the Word “Imagine”
• Leverage The Curiosity Gap
• The Power of Silence
• Facts as Weapons of Communication
• Fact vs. Myths
• The Power of Music
• Physical Activity
• Acknowledging a Person

How to Start a PowerPoint Presentation The Right Way

Let’s say you have all of your presentation slides polished up (in case you don’t, check our quick & effective PowerPoint presentation design tips first). Your presentation has a clear storyline and agenda. Main ideas are broken into bite-sized statements for your slides and complemented with visuals. All you have left is to figure out how you begin presenting.

The best way is to appeal to and invoke certain emotions in your audience – curiosity, surprise, fear, or good old amusements. Also, it is recommended to present your main idea in the first 30 seconds of the presentation. And here’s how it’s done.

1. The Classic Trick: Open a Presentation with an Introduction

When you don’t feel like reinventing the wheel, use a classic trick from the book – start with a quick personal introduction. Don’t want to sound as boring as everyone else with your humble “Hi, I’m John, the head of the Customer Support Department”? Great, because we are all about promoting effective presentation techniques (hint: using a dull welcome slide isn’t one of them).

Here’s how to introduce yourself in a presentation the right way.

a. Use a link-back memory formula

To ace a presentation, you need to connect with your audience. The best way to do so is by throwing in a simple story showing who you are, where you came from, and why your words matter.

The human brain loves a good story, and we are more inclined to listen and retain the information told this way. Besides, when we can relate to the narrator (or story hero), we create an emotional bond with them, and, again – become more receptive, and less skeptical of the information that is about to be delivered.

So here are your presentation introduction lines:

My name is Joanne, and I’m the Head of Marketing at company XYZ. Five years ago I was working as a waitress, earning $10/hour and collecting rejection letters from editors. About ten letters every week landed to my mailbox. You see, I love words, but decent publisher thought mine were good enough. Except for the restaurant owner. I was very good at up-selling and recommending dishes to the customers. My boss even bumped my salary to $15/hour as a token of appreciation for my skill. And this made me realize: I should ditch creative writing and focus on copywriting instead. After loads of trial and error back in the day, I learned how to write persuasive copy. I was no longer getting rejection letters. I was receiving thousands of emails saying that someone just bought another product from our company. My sales copy pages generated over $1,500,000 in revenue over last year. And I want to teach you how to do the same”

b. Test the Stereotype Formula

This one’s simple and effective as well. Introduce yourself by sharing an obvious stereotype about your profession. This cue will help you connect with your audience better, make them chuckle a bit, and set a lighter mood for the speech to follow.

Here’s how you can frame your intro:

“My name is ___, and I am a lead software engineer at our platform [Your Job Title]. And yes, I’m that nerdy type who never liked presenting in front of large groups of people. I would rather stay in my den and write code all day long. [Stereotype]. But hey, since I have mustered enough courage…let’s talk today about the new product features my team is about to release….”

After sharing a quick, self-deprecating line, you transition back to your topic, reinforcing the audience’s attention . Both of these formulas help you set the “mood” for your further presentation, so try using them interchangeably on different occasions.

2. Open a Presentation with a Hook

Wow your audience straight off the bat by sharing something they would not expect to hear. This may be one of the popular first-time presentation tips but don’t rush to discard it.

Because here’s the thing: psychologically , we are more inclined to pay attention whenever presented with an unexpected cue. When we know what will happen next – someone flips the switch, and lights turn on – we don’t really pay much attention to that action.

But when we don’t know what to expect next – e.g., someone flips the switch and a bell starts ringing – we are likely to pay more attention to what will happen next. The same goes for words: everyone loves stories with unpredictable twists. So begin your presentation with a PowerPoint introduction slide or a line that no one expects to hear.

Here are a few hook examples you can swipe:

a. Open with a provocative statement

It creates an instant jolt and makes the audience intrigued to hear what you are about to say next – pedal back, continue with the provocation, or do something else that they will not expect.

“You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk.”

That’s how Jane McGonigal opens one of her TED talks . Shocking and intriguing, right?

b. Ask a rhetorical, thought-provoking question

Seasoned presenters know that one good practice is to ask a question at the beginning of a presentation to increase audience engagement. Rhetorical questions have a great persuasive effect – instead of answering aloud, your audience will silently start musing over it during your presentation. They aroused curiosity and motivated the audience to remain attentive, as they did want to learn your answer to this question.

To reinforce your message throughout the presentation, you can further use the Rhetorical Triangle Concept – a rhetorical approach to building a persuasive argument based on Aristotle’s teachings.

c. Use a bold number, factor stat

A clean slide with some mind-boggling stat makes an undeniably strong impact. Here are a few opening statement examples you can use along with your slide:

• Shock them: “We are effectively wasting over $1.2 billion per year on producing clothes no one will ever purchase”
• Create empathy: “Are you among the 20% of people with undiagnosed ADHD?”
• Call to arms: “58% of marketing budgets are wasted due to poor landing page design. Let’s change this!”
• Spark curiosity: “Did you know that companies who invested in speech recognition have seen a 13% increase in ROI within just 3 years?”

3. Begin with a Captivating Visual

Compelling visuals are the ABC of presentation design – use them strategically to make an interesting statement at the beginning and throughout your presentation. Your first presentation slide can be text-free. Communicate your idea with a visual instead – a photo, a chart, an infographic, or another graphics asset.

Visuals are a powerful medium for communication as our brain needs just 13 milliseconds to render what our eyes see, whereas text comprehension requires more cognitive effort.

Relevant images add additional aesthetic appeal to your deck, bolster the audience’s imagination, and make your key message instantly more memorable.

Here’s an intro slide example. You want to make a strong presentation introduction to global pollution.  Use the following slide to reinforce the statement you share:

“Seven of nine snow samples taken on land in Antarctica found chemicals known as PFAs, which are used in industrial products and can harm wildlife”

Source: Reuters

4. Ask a “What if…” Question

The “what if” combo carries massive power. It gives your audience a sense of what will happen if they choose to listen to you and follow your advice.  Here are a few presentations with starting sentences + slides to illustrate this option:

Alternatively, you can work your way to this point using different questions:

• Ask the audience about their “Why.” Why are they attending this event, or why do they find this topic relevant?
• Use “How” as your question hook if you plan to introduce a potential solution to a problem.
• If your presentation has a persuasion factor associated, use “When” as a question to trigger the interest of the audience on, for example, when they are planning to take action regarding the topic being presented (if we talk about an inspirational presentation).

5. Use the Word “Imagine”

“Imagine,” “Picture This,” and “Think of” are better word choices for when you plan to begin your presentation with a quick story.

Our brain loves interacting with stories. In fact, a captivating story makes us more collaborative. Scientists have discovered that stories with tension during narrative make us:

• Pay more attention,
• Share emotions with the characters and even mimic the feelings and behaviors of those characters afterward.

That’s why good action movies often feel empowering and make us want to change the world too. By incorporating a good, persuasive story with a relatable hero, you can also create that “bond” with your audience and make them more perceptive to your pitch – donate money to support the cause; explore the solution you are offering, and so on.

6. Leverage The Curiosity Gap

The curiosity gap is another psychological trick frequently used by marketers to solicit more clicks, reads, and other interactions from the audience. In essence, it’s the trick you see behind all those clickbait, Buzzfeed-style headlines:

Not everyone is a fan of such titles. But the truth is – they do the trick and instantly capture attention. The curiosity gap sparks our desire to dig deeper into the matter. We are explicitly told that we don’t know something important, and now we crave to change that. Curiosity is an incredibly strong driving force for action – think Eve, think Pandora’s Box.

So consider incorporating these attention grabbers for your presentation speech to shock the audience. You can open with one, or strategically weave them in the middle of your presentation when you feel like your audience is getting tired and may lose their focus.

Here’s how you can use the curiosity gap during your presentation:

• Start telling a story, pause in the middle, and delay the conclusion of it.
• Withhold the key information (e.g., the best solution to the problem you have described) for a bit – but not for too long, as this can reduce the initial curiosity.
• Introduce an idea or concept and link it with an unexpected outcome or subject – this is the best opening for a presentation tip.

7. The Power of Silence

What would you do if you attended a presentation in which the speaker remains silent for 30 seconds after the presentation starts? Just the presenter, standing in front of the audience, in absolute silence.

Most likely, your mind starts racing with thoughts, expecting something of vital importance to be disclosed. The surprise factor with this effect is for us to acknowledge things we tend to take for granted.

It is a powerful resource to introduce a product or to start an inspirational presentation if followed by a fact.

8. Facts as Weapons of Communication

In some niches, using statistics as the icebreaker is the best method to retain the audience’s interest.

Say your presentation is about climate change. Why not introduce a not-so-common fact, such as the amount of wool that can be produced out of oceanic plastic waste per month? And since you have to base your introduction on facts, research manufacturers that work with Oceanic fabrics from recycled plastic bottles .

Using facts helps to build a better narrative, and also gives leverage to your presentation as you are speaking not just from emotional elements but from actually recorded data backed up by research.

9. Fact vs. Myths

Related to our previous point, we make quite an interesting speech if we contrast a fact vs. a myth in a non-conventional way: using a myth to question a well-accepted fact, then introducing a new point of view or theory, backed on sufficient research, that proves the fact wrong. This technique, when used in niches related to academia, can significantly increase the audience’s interest, and it will highlight your presentation as innovative.

Another approach is to debunk a myth using a fact. This contrast immediately piques interest because it promises to overturn commonly held beliefs, and people naturally find it compelling when their existing knowledge is put to the test. An example of this is when a nutritionist wishes to speak about how to lose weight via diet, and debunks the myth that all carbohydrates are “bad”.

10. The Power of Music

Think about a presentation that discusses the benefits of using alternative therapies to treat anxiety, reducing the need to rely on benzodiazepines. Rather than going technical and introducing facts, the presenter can play a soothing tune and invite the audience to follow an exercise that teaches how to practice breathing meditation . Perhaps, in less than 2 minutes, the presenter can accomplish the goal of exposing the advantages of this practice with a live case study fueled by the proper ambiance (due to the music played in the beginning).

11. Physical Activity

Let’s picture ourselves in an in-company presentation about workspace wellness. For this company, the sedentary lifestyle their employees engage in is a worrying factor, so they brought a personal trainer to coach the employees on a basic flexibility routine they can practice in 5 minutes after a couple of hours of desk time.

“Before we dive in, let’s all stand up for a moment.” This simple instruction breaks the ice and creates a moment of shared experience among the attendees. You could then lead them through a brief stretching routine, saying something like, “Let’s reach up high, and stretch out those muscles that get so tight sitting at our desks all day.” With this action, you’re not just talking about workplace wellness, you’re giving them a direct, personal experience of it.

This approach has several advantages. Firstly, it infuses energy into the room and increases the oxygen flow to the brain, potentially boosting the audience’s concentration and retention. Secondly, it sets a precedent that your presentation is not going to be a standard lecture, but rather an interactive experience. This can raise the level of anticipation for what’s to come, and make the presentation a topic for future conversation between coworkers.

12. Acknowledging a Person

How many times have you heard the phrase: “Before we begin, I’d like to dedicate a few words to …” . The speaker could be referring to a mentor figure, a prominent person in the local community, or a group of people who performed charity work or obtained a prize for their hard work and dedication. Whichever is the reason behind this, acknowledgment is a powerful force to use as a method of starting a presentation. It builds a connection with the audience, it speaks about your values and who you admire, and it can transmit what the conversation is going to be about based on who the acknowledged person is.

Closing Thoughts

Now you know how to start your presentation – you have the opening lines, you have the slides to use, and you can browse even more attractive PowerPoint presentation slides and templates on our website. Also, we recommend you visit our article on how to make a PowerPoint Presentation to get familiarized with the best tactics for professional presentation design and delivery, or if you need to save time preparing your presentation, we highly recommend you check our AI Presentation Maker to pair these concepts with cutting-edge slide design powered by AI.

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9 Killer Speech Openers to Start a Talk or Presentation.​

Danny Riley 8 min read

What you’ll learn:

• The importance of a “killer” speech opening.
• 9 powerful speech openers and how to use them.
• Examples from great speakers you can learn from.

Great speech openers hook your audience.

“ Well begun is half done” – Mary Poppins.

A killer speech opener will make the difference between a presentation that makes you soar or your audience snore .

I’ve researched the whole web to find nine killer speech openers to make your audience lean in and listen rather than tune out and daydream.

You’ll see how masters of the craft have used them, and how you can too.

Number seven takes chutzpah to pull off. Ready for the whole list of killer speech openers?

The Shock Opener

One of the best ways to open your speech with a buzz is to startle or shock them.

You can shock an audience in many ways, but they all rest on the major senses of V.A.K.S:

•  Visual
• Kinaesthetic (touch) 

We don’t want your audience tasting your talk, but it should leave a good taste in their mouths.

Changing Minds suggests asking if the audience is awake after appearing from a flash bang and a cloud of smoke, and this might work for you if you’re a magician or playing some kind of character for your speech like a genie.

Suppose you aren’t going for the magic angle. 

In that case, you can shock them on a psychological level instead, as Conor Neill recommends, and tell your audience a surprising fact or statistic that makes them question their thinking or beliefs.

“Did you know that half the water on earth is older than the sun?”

Questions like these will shake an audience awake and turn on their critical thinking nervous-system.

Don’t take my word for it; you can see an incredible demonstration of the shock opener in Mohammed Qahtani’s speech, The Power of Words .

Qahtani opens by taking out a cigarette and placing it into his mouth before trying to light it. The audience is so shocked that they gasp and tell him to stop.

Remember, if your audience is shocked, they are listening.

Your audience doesn’t always have to be jolted to attention with a shock opener, though you can use a more subtle approach to grab their focus. 

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The story opener.

You can set the tone of your speech instantly with a story .

In Hollywood, filmmakers and directors use an ‘establishing shot’ to set the tone and theme of the entire film.

When creating your speech, think of a short story that sums up your talk.

Maybe you tell half the story to begin with, and then the other half at the end. 

The important thing is your tale must be relatable . If your audience can’t imagine themselves in the story, they won’t be engaged.

We all experience very similar things in life: 

• We all went to school and had a teacher we loved
• We all have parents who loved us or made mistakes in our upbringing
• We all had a first crush.

We are all cut from the same cloth, so it’s good to be reminded that others are going through what we face or think as we do.

Bryan Stevenson does a stellar job of recounting his mischievous grandmother in his TED talk, We need to talk about an injustice .

The best thing is, you can combine a story-opener with any other speech opener in this list.

It’s truly versatile.

One of my favourite speech openers is next, though.

The Intrigue Opener

I love this speech opener.

What better way to hook your audience than to intrigue them with mystery or a juicy secret?

Have a look at Daniel Pink’s TED Talk The puzzle of motivation . After he begins, Pink, looking like a guilty man sent to the gallows, tells his audience:

“I need to confess something, at the outset here. A little over 20 years ago, I did something I regret. Something I’m not particularly proud of”.

Wow. How intriguing, right?

You have to admit; you want to know what he’s about to confess.

Choose every sentence, every word, and every mark of punctuation to increase the tantalisation temperature.

Whether it’s a secret or confession, the Intrigue Opener piques just enough curiosity in your audience to keep them from checking WhatsApp.

As humans, we need closure.

We do not like open loops.

That’s why it is both enthralling and aggravating when someone plays on our need to be sure.

Just as we cannot stand an open loop, we are instantly engaged when someone gives us a puzzle to solve.

You’ll notice the best speeches, books, TV shows, and films do not spoon-feed you all the information.

I’ve always liked the way Malcolm Gladwell writes his non-fiction books, because they contain puzzles that you solve as a reader.

This puzzle needs to be related to the speech or presentation you’re delivering, of course. It cannot be a random puzzle and will ideally be impossible or extremely difficult to solve at first.

After the speech begins, and the puzzle is revealed, you should slowly drop hints on how to solve the mystery.

Up next, speech openers that use a physical object to create curiosity in the audience’s mind.

The Prop Opener

One of the most potent ways you will captivate your audience is to use a powerful prop in your opening address.

What better way to capture an audience’s imagination than to show them a mysterious or beautiful object?

If you’ve never seen the Prop Opener done well, then have a look at one of the greatest speeches of all time:

Dananjaya Hettiarachchi’s, See Something .

Danajaya enters with a simple rose in his breast pocket, takes it out, gazes at it nostalgically, smells it and then begins to speak.

This same prop appears again right at the end of his speech to end his talk with a flourish.

There are many different props you can use.

JJ Abrams used a Mystery Box to absorb the audience’s attention, and used the box as a metaphor for his entire career.

If you think the prop opener is just for TED Talks and Toastmasters Final Speeches, remember that most company product launch centre around one or more props.

Steve Jobs revealed his new products in ever-innovative ways.

Still, while the last two speeches I’ve mentioned opened with physical items, most of Jobs’s presentations built intrigue through the sight of the product.

So remember, you can use an object, or tease your audience with the absence of a prop, but make that prop integral to your talk.

You don’t always have to use a prop, of course. 

A more minimalist approach to opening your speech uses the best audience reaction a speaker can receive: laughter.

The Funny Opener

Using laughter to win over your audience is the golden ticket to immediate rapport with your audience.

Jack Schafer, PhD at Psychology Today, said that People Will Like You If You Make Them Laugh , which seems obvious, but at least you know we have scientists on the case. 

He also mentions that constructing humour requires and projects a high level of intelligence .

Of course, laughter is subjective, but it is also infectious, and if you get enough members of your audience to titter, it will spread across the whole group.

If you want to see just how quickly you can win an audience over with humour, have a look at Ken Robinson’s subtle but delightful ability to raise a chuckle in his speech Do Schools Kill Creativity? 

Ken’s ability to speak conversationally to an audience of thousands is genuinely remarkable.

If you break down his humour, it is easy to see how you could include similar content in your presentations. 

Whether you can pull it off as well as Ken is another story.

Not everyone feels like they can be a comedian, though; I get that. 

Well, that’s alright because there are other ways to open your talk that play on other strong emotions.

You can inspire your audience, too.

The Inspirational Opener

One of my favourite ways to help beginner speakers to open their presentation is with a quote.

A quote acts like a story in that it sets the tone and theme of your speech, but it takes much less effort and even less skill.

An effective quote is usually only one line long and supported by the credibility of the original author who uttered those words.

Watch the way Clint Smith opens his TED Talk  The Danger of Silence .

Using Martin Luther King’s voice to start his speech gives Clint what psychologists call the transference effect .

Just by citing someone else, especially someone admired and famous, you redirect the emotions an audience have towards that person onto yourself.

One caveat to using quotes, though:

Fact check them . I cringe whenever I see someone incorrectly quoting someone.

Have you ever heard the quote by Albert Einstein:

“Insanity is doing the same thing over and over, and expecting different results”?

A great quote, isn’t it?

But Albert Einstein never said those words .

A quick check on Reuters will help you add more credibility to your inspirational opener.

Finally, try to use a quote few people have ever heard. Inspiring words have been filling the archives of history for millennia. Seek out something that has been left dusty on the shelf, rather than the same recycled iterations.

Next, let’s look at a type of bold speech opener that take real chutzpah to land well.

The Perspective Shift Opener

A powerful speech opener that will take confidence is the perspective shift opener.

This opener will lead the audience in one direction before changing direction and setting a new pace for the speech.

Cameron Russel does a fantastic job of controlling the frame in her TED Talk, Looks aren’t everything. Believe me; I’m a model.

Russel takes to the stage dressed in a skimpy dress and begins to tell the audience about her career, but then does a rapid wardrobe change on stage in front of the entire audience. 

This change of dress sets a new tone, feel, and direction for the speech.

If you can change the audience’s perspective or frame of reality, you are in the driving seat.

One of the best things you can hope for as a speaker is moving hearts and changing minds. 

If you aren’t a confident speaker, start small.

Vanessa Van Edwards suggests never mentioning how nervous you are. 

It’s distracting and makes the audience pick up on all the subtle nervous energy and cues you give off. Control the frame instead and act cool and confident: they will buy into it.

Another great way to hold frame control over an audience is by using the power of silence .

The Silence Opener

Silence is a valuable commodity in today’s noisy and distracting digital world.

Creating silence at the beginning of your talk can profoundly affect your audience and their focus.

Did you ever have a teacher at school who used silence effectively?

When my English classmates were noisy, our teacher Mr Rylance would hold up his hand for silence. 

Slowly, we would settle down and focus on his raised hand. 

A few would giggle, but that would peter out until we all sat in a hypnotic stillness.

If you want to see an example of how to use silence, then look at Neal Glitterman’s speech The Power of Silence .

You can see how much gravity silence can have , especially as a speech opener.

The final killer opener I want to introduce you to is the big promise opener.

The Big Promise Opener

I believe that all speeches and presentations should contain a big promise, as it tells your audience why they should keep on listening.

Ideally, your big promise will be your speech title or phrase that pays, which is a recurring foundational phrase you will use throughout your presentation.

A big promise is your way of making a deal with the audience : you listen to me, and you’ll get something in return.

Creating a big promise at the beginning of your speech is like adding a teaser trailer to the beginning of a TV show. It suggests a reason you should stick around.

When Arthur Benjamin introduces his talk Faster than a calculator by announcing:

 “I am a human calculator!”

You know that proof is on the way.

Remember the essential rule of the Big Promise Opener: make it big, and keep your promise.

Impress your audience with these killer speech openers.

I hope you feel that I kept my promise of sharing nine killer speech openers to start a presentation.

Did you notice any other speech openers at the beginning of this article?

Don’t forget; these openers can be mixed and matched.

You can include a number of these speech openers in the same presentation to create more impact.

Let me know which of these killer openers was your favourite, and let me know if you have any more you’d like to share.

To your public speaking success,

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The 10 best presentation openers.

• Author Chris Tomlin
• Published October 18, 2023

First impressions count. Adopt these techniques to keep your audience rapt from the get-go. Here are the ten best presentation openers.  

Some say it’s 15 seconds; others 30. A few generous souls will even allot up to 60 seconds. Whatever the case, this much is indisputable: you’ve got one minute max in which to capture your audience’s attention at the start of your presentation. After that, they’re gone. 

Physically they’re still occupying the same space, give or take a fidget, but mentally they’re reliving last night’s Netflix marathon, or pondering whether centaurs really have two rib cages. Miss that window of opportunity – those precious seconds in which all eyes really are on you – and you’ve lost your audience. 

The beginning of the story 

Way before you fire up PowerPoint, you’re crafting your narrative and what better way to start than at the beginning? We like you, you’re smart.  

Every presentation is a story. Or at least it should be. It needs to have a clear beginning, middle, and end. As this article is about the best presentation openers, we’ll focus on the beginning. To start your presentation off correctly, you need to be connecting with your audience by setting the scene. Make it clear you understand their industry, the current climate, and give them a sneak peek of what’s coming.  

But how do you connect with your audience in the beginning? Well, it depends on the story that you’re telling, but this article is going to take you through the ten best presentation openers according to Hype Presentations.

10 best presentation openers to start a presentation

1. the statistic .

You don’t want to be splurging all your most important data on your audience at the start – you’ll want to build a crescendo of messaging towards the big reveal later. But a surprising or impressive statistic to start your presentation can help to hook your audience’s attention.  

To avoid confused stares, it’s important you seat any statistic in the proper context. Don’t just deliver the number on its own, frame it in a way that demonstrates why it matters to them. 

For example, try something like ‘By the time I’ve finished this talk, X people will have been affected by [subject]’ as opposed to ‘[Subject] affects X people annually’. 

2. The questi o n  

Ah, starting off with a question: an oldie but goodie from the dusty depths of the public speaking toolkit. And there’s a reason it’s been around so long: it works. By addressing your audience directly, you increase engagement. 

There are a few ways you can go about opening your presentation with a question. You can use an entirely rhetorical one, to get your audience thinking about and reflecting on your topic. Or you can seek responses to turn your presentation into a two-way conversation. 

Starting a presentation with a question helps establish an element of interactivity, and while people might not want to be the first to speak out, you can pick individual audience members and ask them to elaborate after they’ve put their hands up. It’s less of a scary schoolteacher vibe. 

3. The opinion 

If you want to stand out with your presentation opener, be the black sheep in the flock. There’s currency in being a contrarian, and it’s about more than just shock value. Do you remember the film Dead Poet’s Society, where Robin Williams urges his students to rip out the opening page of their textbooks? That’s what you’ve got to do. 

‘As you all know, muscle growth is about progressive overload, clean eating, and smart supplementation.’ 

‘Well, I’m here to tell you that’s a big fat lie. Forget everything you’ve heard about strength training. If you wanna get swole, here’s what you should do…’ 

Your audience might not agree with you, but one thing they certainly can’t do is ignore you. Don’t be a contrarian for the sake of it, of course, but if you genuinely have an unconventional approach, don’t be afraid to put it out there from the start. 

4. The Value Proposition 

Another good way to start your presentation is to jump straight to addressing the audience’s selfish motives. They only care about their own needs and priorities, and the whole reason that they showed up to listen to you is because they want to derive value from your presentation. 

You can get them listening closely by acknowledging this fact and letting them know exactly what they’ll get out of it, if they just pay attention for a little longer. Try something like ‘By the end of this talk, you’ll know how to generate more sales through inbound marketing’. Obviously, don’t promise anything that you can’t deliver, as this risks damaging your credibility. 

5. The problem solver 

For your presentation to be successful, you need to show how you can solve a problem for your audience. So, why not open by describing it? 

Really dig into the pain points that the problem causes – amplify how bad the current situation is and why it needs to be solved. Once your audience recognises the breadth and depth of the problem, you’re in a prime position to solve it with the rest of your presentation. 

6. The reference 

Refer to something your audience will know about, and that is relevant to them. It might be a flashpoint in their industry, or something of wider cultural significance. This provides the opportunity to establish context and set out your points, connecting them to a bigger picture from the start of the presentation, as well as showing you understand their world. 

7. The quote 

We live in a world of aphorisms, maxims, and Pinterest-shared platitudes. If you’re planning your presentation opener to be a quote, better make it a banger. It doesn’t have to be famous – it just has to be memorable. Your audience has probably received a lifetime supply of canned MLK quotes and can recite Steve Jobs’ Stanford commencement address off by heart. If you’re planning to start with a cliche-free quote, you’re going to need to, um, think outside the box. Ahem. 

‘A good speech is like a pencil; it has to have a point.’ 

That’s good. Thanks Pinterest. To get your audience interacting with you from the outset, put a quote on your first slide and ask them who it’s from. Or reveal the first half of the quote and get them to guess how it ends. Instantly, they’re involved and have gone from being a passive to an active audience. 

8. The j o ke  

Be wary. A high-pressure sales environment might not be the best place to make jokes. Neither would a report to investors , detailing how you’ve lost all their money. However, in the right situation, starting your presentation with some humour could help you appear more relaxed, confident, relatable, and creative. 

If you do start your presentation with a joke, please don’t wait expectantly for the laugh. They might laugh, they might not. Either way, quickly move on and keep the presentation going. 

9. The secret 

‘Hi. My name is Mark and, at weekends, I like to wear my girlfriend’s lingerie.’ 

No, not that sort of secret. 

‘Hi. My name is Mark and I’d like to share a secret with you. When I started this job, my greatest fear was public speaking.’ 

Better. Now you’ve revealed a vulnerability, and your audience can empathise with you. If they possess even a sliver of humanity, they should be willing you on after such an admission. 

‘Then I learned to conquer my fear of public speaking. Now, the only things that scare me are the Tarantula Wolf Spider and 4% battery.’ 

We’ve left confessional territory behind now and delved into humour. But, in truth, you can steer your presentation any which way you like from this point. You’ve already piqued your audience’s curiosity. Now you have their attention. 

10. The picture 

Humans are hardwired to remember faces over names. Memory isn’t a spreadsheet – it’s a rich visual tapestry. Start your presentation with a strong image and it’ll do the hard work for you.  

A powerful image will evoke equally powerful emotions: awe; surprise; disgust. Okay, so you probably want to avoid grossing out your audience, but don’t be afraid to make them feel. Whether it’s a cute puppy dog or an iconic war photograph, a powerful picture will sear itself into their consciousness better than a dozen text-heavy slides ever could. 

The storytelling loop 

Forget about your interests and life experience, it’s all about your audience. How can you tailor your presentation opener to appeal to your audience? Think about their industry and interests. A room of coders will respond better to a joke about Linux than a room of event planners. A group of art students will find a Picasso anecdote more relatable than one about Socrates. 

Once you’ve settled upon one of these presentation openers, it’s a good idea to return to it when closing your presentation. This completes the storytelling loop and leaves your take-home message fixed firmly in mind. Conclude that confession. Finish that quote. Captivate that crowd. 

However you start your presentation, make it memorable. Make it explosive. Make it count. After that, the hard work’s done: you’ve got your audience’s attention and they’re keen to hear what else you’ve got to say. 

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8 Presentation openers that grab your audience from the get-go

Andy Rodriguez Feb 1, 2022 1:57:11 PM

Your message is concrete. Your argument is watertight. But are you opening your presentation in the most engaging way? Here are 8 tried and tested techniques for opening your presentation with a bang.  

1. Amplification technique

Take something minor and demonstrate it's a serious problem. Take something farfetched and make it seem real. Take something alien and make it close to home. The surprise factor will have them hanging on to your every word.

Good for:  Grabbing your audience's attention, challenging expectations.

Example:  It's widely accepted that girls tend to do better than boys in school. Philip Zimbardo begins his talk with a series of startling facts – 'Boys are 30% more likely than girls to drop out of school [...] Girls outperform boys now at every level, from elementary school to graduate school' – turning this idea into a nationwide issue.  

The reverse of this is to take something seemingly scary or complicated and make it very simple.

We know that Malaria kills half a million people each year, and we've had a cure for it since the 1600s. Wait, what? Now speaker Sonia Shah has our full attention. 

2. Sensory technique

Stimulate your audience's imagination by describing a scene in vivid detail, or ask them to remember a particular memory and recall what they saw, smelled, heard and felt. You could even make them aware of their physical surroundings in some way.

Tying what you're saying up with physical memories will help your audience retain information for longer.

Good for:  Creating a lasting impression, making your ideas come alive.

Example: Amy Cuddy makes her audience 'do a little audit' of their bodies. She asks them 'how many of you are sort of making yourselves smaller? Maybe you're hunching, crossing your legs, maybe wrapping your ankles?' Activating the audience's sensory awareness (before revealing what those body habits mean) gives her talk greater resonance.

3. Personalization technique 

Even well-meaning people sometimes won't act until an issue affects them personally. Make the problem relevant to your audience by showing that it's relevant to (or is caused by) them or their community.

An effective twist on this is revealing an unimagined connection between our current actions and things happening in the future or in far-flung places.

Good for:  Making your audience care, making complex ideas simple.  

Example:  Emily Wapnick asks the audience 'Raise your hand if you've ever been asked the question "What do you want to be when you grow up?"', bringing cultural attitudes towards skills and work into the spotlight and revealing how it affects our perceptions of ourselves.

4. Puzzle technique

Opening with a puzzle piques your audience's curiosity from the get-go. It could be a problem, a riddle or the conundrum at the heart of your theory. It could be a real-world puzzle or a metaphor for the ideas in your talk.

Leave the puzzle open-ended but direct your audience to some place they can find the answer if you want them to continue engaging with your content after the talk. Or, promise to tell them the answer at the end so they listen throughout.

Good for:  Waking up your audience's brains, inspiring curiosity.

Example:  If someone gave you a candle, some thumbtacks and some matches, could you attach the candle to the wall so the wax doesn't drip onto the table? Dan Pink's candle puzzle challenges us and provides a springboard for discussion of what motivates us in the workplace.

5. Question technique

Your questions could probe the listener's personal memories, sense of identity, or general knowledge – whatever gets the cogs turning. Asking questions can be an effective way of prompting your audience to have an 'aha!' moment. 

Opening questions are usually rhetorical as you're asking the listener to self-analyse, but you might like to direct them somewhere that they can share their ideas or experiences with you. 

Good for: Helping the audience recognize a problem or come to some conclusion.

Example: Kelly McGonigal asks her audience to raise their hand if they've experienced different levels of stress over the past year. Almost the whole audience responds and demonstrates, very quickly and simply, how endemic a problem stress is.

6. Quotation technique

Quoting a famous person is an easy way to borrow a little of their power, especially if it's someone respected by your audience. If they're a more obscure choice, there's no harm in reminding your audience of that person's credentials.

Your audience may read personal things into your choice, so choose carefully. People are likely to have personal associations with famous quotes or speakers so be mindful of these too.

Good for:  Giving your talk respectability, summing up an argument or an idea. 

Example:  Elizabeth Nyamayaro's chosen quote – 'As Africans, we must uplift all the people of Africa' – serves as the heart and soul of her entire presentation. It expresses the principles at the heart of her work, and tells her audience something of her as a person. 

7. Story technique

Stories are perhaps the most effective tool for inspiring empathy and understanding in the listener. It's also a vastly underrated skill in the business world, even though it can engage your audience's mind in incredible ways .

Telling a personal story may make us feel vulnerable, but it's an opportunity to show confidence and character. Telling the story of someone you admire demonstrates your values. The story of a customer proves you listen and take pride in providing a good service.

Good for: Explaining ideas in an accessible way, synchronizing the audience's emotions with your own. 

Example:  Peter Attia begins his story 'I'll never forget that day back in the spring of 2006' – and now nor will we. His story is powerful not just because it's illustrative of the wider problem he's describing – but because he expresses genuine emotion as he tells it. 

8. Humor technique

Making a joke makes your audience feel warmer towards you and more receptive to your ideas. The best presentation jokes involve self-deprecating humor, so being able to laugh at yourself is a must. You could also exaggerate a story for effect. 

Your sense of humor tells your audience a lot about your values and can be a shortcut to building trust. It may also help them feel more comfortable about sharing their ideas and joining in if that's a part of your presentation. 

Good for:  Relaxing your audience, building rapport. 

Example: Shawn Anchor's perfect comic timing makes this opening anecdote side-splittingly funny. The humor makes it easier for us to open up to what he's trying to say, making the serious message of his talk all the more impactful.

You can find more about these and other useful techniques at changingminds.org . Which is your favorite?

How to Start a Presentation [+ Examples]

Updated: October 07, 2024

Published: August 18, 2023

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly.

In this post, you'll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation.

Table of Contents

Why Your Presentation Opening Matters

How to start a presentation, opening slide examples, best practices for starting a presentation.

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The opening of your presentation sets the tone for your entire session.

Within the first few minutes, most of your audience will decide whether they find your expertise, experience, and topic compelling enough to warrant their attention.

Think of it this way: Your opening is a preview of your presentation like a trailer is a preview of a movie. If the five-minute trailer isn’t engaging or impactful, why should the audience bother sitting through the half-hour movie?

Your opening shapes the expectations of your audience and entices them to stay engaged throughout the session.

And although you’ll still need to work to maintain their attention, getting it right from the start will spare you the challenge of re-engaging a disinterested audience right from the beginning of your presentation.

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

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