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10 Theses About Cancel Culture

What we talk about when we talk about “cancellation.”

thesis on cancel culture

By Ross Douthat

Opinion Columnist

Cancel culture is destroying liberalism. No, cancel culture doesn’t exist. No, it has always existed; remember when Brutus and Cassius canceled Julius Caesar? No, it exists but it’s just a bunch of rich entitled celebrities complaining that people can finally talk back to them on Twitter. No, it doesn’t exist except when it’s good and the canceled deserve it. Actually, it does exist, but — well, look, I can’t explain it to you until you’ve read at least four open letters on the subject.

These are just a few of the answers that you’ll get to a simple question — “What is this cancel culture thing, anyway?” — if you’re foolish enough to toss it, like chum, into the seething waters of the internet. They’re contradictory because the phenomenon is complicated — but not complicated enough to deter me from making 10 sweeping claims about the subject.

So here goes:

1. Cancellation, properly understood, refers to an attack on someone’s employment and reputation by a determined collective of critics, based on an opinion or an action that is alleged to be disgraceful and disqualifying.

“Reputation” and “employment” are key terms here. You are not being canceled if you are merely being heckled or insulted — if somebody describes you as a moron or a fascist or some profane alternative to “Douthat” on the internet — no matter how vivid and threatening the heckling becomes. You are decidedly at risk of cancellation, however, if your critics are calling for you to be de-platformed or fired or put out of business , and especially if the call is coming from inside the house — from within your professional community, from co-workers or employees or potential customers or colleagues, on a professional message board or Slack or some interest-specific slice of social media.

2. All cultures cancel; the question is for what, how widely and through what means.

There is no human society where you can say or do anything you like and expect to keep your reputation and your job. Reputational cancellation hung over the heads of Edith Wharton’s heroines; professional cancellation shadowed 20th-century figures like Lenny Bruce. Today, almost all critics of cancel culture have some line they draw, some figure — usually a racist or anti-Semite — that they would cancel, too. And social conservatives who criticize cancel culture, especially, have to acknowledge that we’re partly just disagreeing with today’s list of cancellation-worthy sins.

3. Cancellation isn’t exactly about free speech, but a liberal society should theoretically cancel less frequently than its rivals.

The canceled individual hasn’t lost any First Amendment rights, because there is no constitutional right to a particular job or reputation. At the same time, under its own self-understanding, liberalism is supposed to clear a wider space for debate than other political systems and allow a wider range of personal expression. So you would expect a liberal society to be slower to cancel, more inclined to separate the personal and the professional (or the ideological and the artistic), and quicker to offer opportunities to regain one’s reputation and start one’s professional life anew.

“It’s a free country,” runs the American boast, and even if it doesn’t violate the Constitution, cancellation cuts against that promise — which is one reason arguments about cancel culture so often become arguments about liberalism itself.

Here’s What Cancel Culture Looked Like in 1283

The internet didn’t invent the angry mob..

Get your self-gratification! Can’t have a canceling without self-gratification! You are hereby sentenced to be publicly canceled by having thy head smoked — This will be a good one. Yea, love a good canceling! She’s been canceled, yeah? Shh! Shut out, on the bog pile of shame for the crime of saying something offensive 11 years ago! [cheers] 11 years ago! Let’s judge past statements by present-day perspective. It’s like saying the same thing today, kinda! Don’t I get a trial? No! This is a canceling. No due process. We are the jury! Our anger makes us qualified. Plus, we’re all perfect. Yea, we’re all perfect! You may be granted a reprieve if you apologize. Of course, I apologize. I’m sorry that you were offended. Sorry that we’re offended? That’s a non-apology. That’s worse than saying nothing. Well, if apologizing makes it worse, what’s the point of apologizing at all? She hates apologizing! Cancel her even more. Cancel her! Fare thee well, and may you never again utter the phrase, “[Expletive] the peasants!” [gasps] He just said something bad about peasants. I‘m a peasant, and I’m offended. No, I said, uh, she said, “[Expletive] the peasants!” Oh my god! He said it again. No, I love peasants. I would never say “[Expletive] — ” Cancel him! [chanting] I apologize, unreservedly. That’s not a good enough apology. I thought it was all right. An apology apologist! He’s for apologies. Get him. Oh hang on hang on. I’m confused. Are we against him, for being for apologies? Or against her, for being against apologies? Because — That’s irrelevant. What matters is that you’re angry. Cancel him! [chanting] But we’re supposed to be canceling her! Well, that was whole minutes ago. Who knows? Things we say today might be offensive in the future. She’s right, you might have offended me in the future. Well, you might be offending me in the future right now. Pre-cancel! Pre-cancel! It’s a pre-canceling! I hereby increase your taxes by 150 percent. No? Well, I’m going to burn your crops too. I’ll just get on with it then, shall I? Could I come along? Yes, yes please. Age before beauty!

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4. The internet has changed the way we cancel, and extended cancellation’s reach.

On the other hand, a skeptic might say that it wasn’t liberalism but space and distance that made America a free country — the fact that you could always escape the tyrannies of local conformism by “lighting out for the territory,” in the old Mark Twain phrase. But under the rule of the internet there’s no leaving the village: Everywhere is the same place, and so is every time. You can be canceled for something you said in a crowd of complete strangers, if one of them uploads the video, or for a joke that came out wrong if you happened to make it on social media, or for something you said or did a long time ago if the internet remembers. And you don’t have to be prominent or political to be publicly shamed and permanently marked : All you need to do is have a particularly bad day, and the consequences could endure as long as Google.

5. The internet has also made it harder to figure out whether speech is getting freer or less free.

When critics of cancel culture fret about a potential online-era chill on speech, one rejoinder is that you can find far more ideas — both radical and noxious — swirling on the internet than you could in a sampling of magazines and daily newspapers circa 1990. It’s easier to encounter ideological extremes on your smartphone than it was in the beforetime of print media, and easier to encounter hateful speech as well.

But at the same time the internet has hastened the consolidation of cultural institutions, so that The New York Times and the Ivy League and other behemoths loom larger than they did 30 years ago, and it’s arguably increased uniformity across cities and regions and industries in general. And the battle over norms for cancellation reflects both of these changes: For would-be cancelers, the chaos of the internet makes it seem that much more important to establish rigorous new norms, lest the online racists win … but for people under threat of cancellation, it feels like they’re at risk at being shut out of a journalistic or academic marketplace that’s ever more consolidated, or defying a consensus that’s embraced by every boardroom and H.R. department.

6. Celebrities are the easiest people to target, but the hardest people to actually cancel.

One of the ur-examples of cancel culture was the activist Suey Park’s 2014 hashtag campaign to #cancelColbert over a satirical tweet from the Twitter account of “The Colbert Report.” Six years later, Stephen Colbert is very much uncanceled. So are Dave Chappelle, J.K. Rowling and a much longer list of prominent pop culture figures who have faced online mobs and lived to tell, sell and perform.

Their resilience explains why some people dismiss cancellation as just famous people whining about their critics. If someone has a big enough name or fan base, the bar for actual cancellation is quite high, and the celebrity might even have the opportunity — like a certain reality-television star on the campaign trail in 2016 — to use the hatred of the would-be cancelers to confirm a fandom or cement a following.

However, not everyone is a celebrity, and …

7. Cancel culture is most effective against people who are still rising in their fields, and it influences many people who don’t actually get canceled.

The point of cancellation is ultimately to establish norms for the majority, not to bring the stars back down to earth. So a climate of cancellation can succeed in changing the way people talk and argue and behave even if it doesn’t succeed in destroying the careers of some of the famous people that it targets. You don’t need to cancel Rowling if you can cancel the lesser-known novelist who takes her side; you don’t have to take down the famous academics who signed last week’s Harper’s Magazine letter attacking cancel culture if you can discourage people half their age from saying what they think. The goal isn’t to punish everyone, or even very many someones; it’s to shame or scare just enough people to make the rest conform.

8. The right and the left both cancel; it’s just that today’s right is too weak to do it effectively.

Is it cancel culture when conservatives try to get college professors disciplined for anti-Americanism, or critics of Israel de-platformed for anti-Semitism? Sure, in a sense. Was it cancel culture when the Dixie Chicks — sorry, the artists formerly known as the Dixie Chicks — were dropped by radio stations and tour venues, or when Bill Maher’s “Politically Incorrect” was literally canceled, for falling afoul of patriotic correctness? Absolutely.

But as the latter examples suggest, the last peak of right-wing cultural power was the patriotically correct climate after Sept. 11, a cultural eon in the past. Today the people with the most to fear from a right-wing cancel culture usually work inside Trump-era professional conservatism. (And even for them there’s often a new life awaiting as a professional NeverTrumper.) Attempted cancellations on the right are mostly battles for control over diminishing terrain, with occasional forays against red-state academics and anti-Trump celebrities. Meanwhile, the left’s cancel warriors imagine themselves conquering the entire non-Fox News map.

9. The heat of the cancel-culture debate reflects the intersection of the internet as a medium for cancellation with the increasing power of left-wing moral norms as a justification for cancellation.

It’s not just technology or ideology, in other words, it’s both. The emergent, youthful left wants to take current taboos against racism and anti-Semitism and use them as a model for a wider range of limits — with more expansive definitions of what counts as racism and sexism and homophobia, a more sweeping theory of what sorts of speech and behavior threaten “harm” and a more precise linguistic etiquette for respectable professionals to follow. And the internet and social media, both outside institutions and within, are crucial mechanisms for this push.

It’s debatable whether these new left-wing norms would be illiberal or whether they would simply infuse liberalism with a new morality to replace the old Protestant consensus. It’s arguable whether they would expand the space for previously marginalized voices more than they would restrict once-mainstream, now “phobic” points of view. But there’s no question that people who fall afoul of the emergent norms are more exposed to cancellation than they would have been 10 or 20 years ago.

10. If you oppose left-wing cancel culture, appeals to liberalism and free speech aren’t enough.

I said earlier that debates about cancellations are also inevitably debates about liberalism and its limits. But to defend a liberal position in these arguments you need more than just a defense of free speech in the abstract; you need to defend free speech for the sake of some important, true idea. General principles are well and good, but if you can’t champion controversial ideas on their own merits, no merely procedural argument for granting them a platform will sustain itself against a passionate, morally confident attack.

So liberals or centrists who fear the left-wing zeal for cancellation need a counterargument that doesn’t rest on right-to-be-wrong principles alone. They need to identify the places where they think the new left-wing norms aren’t merely too censorious but simply wrong, and fight the battle there, on substance as well as liberal principle.

Otherwise their battle for free speech is only likely to win them the privilege of having their own ideas canceled last of all.

The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips . And here’s our email: [email protected] .

Follow The New York Times Opinion section on Facebook , Twitter (@NYTOpinion) and Instagram , join the Facebook political discussion group, Voting While Female .

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Closed Minds? Is a ‘Cancel Culture’ Stifling Academic Freedom and Intellectual Debate in Political Science?

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The Mental Health Effects of Cancel Culture

Lindsey Toler, MPH, is a public health professional with over a decade of experience writing and editing health and science communications. 

thesis on cancel culture

Akeem Marsh, MD, is a board-certified child, adolescent, and adult psychiatrist who has dedicated his career to working with medically underserved communities.

thesis on cancel culture

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Reasons for Canceling

Cancel culture examples.

  • Positive Impacts
  • Mental Health Effects
  • Protect Yourself

Can You Avoid Being Canceled?

What is cancel culture.

Cancel culture is a form of boycott. It is the removal or "canceling" of a person, organization, product, brand, or anything else due to an issue that a community or group disapproves of or finds offensive.

One definition of cancel culture is "the popular practice of withdrawing support for...public figures and companies after they have done or said something considered objectionable or offensive." This canceling is often "performed on social media in the form of group shaming .”

In short, to be canceled means that a person or group decides to stop supporting someone or something based on a transgression that is either actual or perceived. 

Call-Out Culture vs. Cancel Culture

These terms are often used interchangeably, but there is a difference. Call-out culture is about calling attention to someone's wrongdoing and giving them a chance to learn from and correct the issue. Cancel culture does not give this opportunity and, instead, immediately labels them as bad .

Origin of Cancel Culture

Although canceling is often used in response to sexist behavior , the term itself appears to originate from sexist humor. One of the earliest references came from the 1991 film New Jack City. Nino Brown (played by Wesley Snipes), referring to a girlfriend, mercilessly states, “Cancel that [expletive]. I’ll buy another one.”

The term gained traction in 2014 thanks to an episode of VH1's reality show Love and Hip-Hop: New York . In this episode, music executive and record producer Cisco Rosado ended an argument with his girlfriend by saying, "You're canceled.”

In earlier days, the word "cancel" was often used on social media as a way for a person who was part of the Black LGBTQ+ community to show disapproval of another person's actions. It wasn’t until later that canceling someone involved boycotting them professionally.

A 2020 survey conducted by Pew Research Center highlights the controversy surrounding cancel culture. While 38% of people say that calling someone out on social media punishes those who don't deserve it, 58% feel that it helps hold people accountable for their actions.

Some of the top reasons cited for canceling include:

  • To serve as a teaching moment
  • To get the person to consider the consequences of their statements
  • To expose racism or sexism
  • To get people to think before they speak
  • To hold someone accountable for their statements or behaviors

Some examples of cancel culture include:

  • J.K. Rowling , the author of Harry Potter , was canceled after making a comment on Twitter in June of 2020 that offended some members of the transgender community . The tweet in question was retweeted over 95,000 times and drew more than 46,000 comments.
  • Mike Lindell , the CEO of MyPillow, was canceled in 2021 after supporting the claims of voter fraud against former President Donald Trump. At least two banks joined in on the canceling in 2022 after phone call recordings were subpoenaed by the January 6 House select committee, ultimately telling Lindell to "leave their bank" as he was a "reputation risk."
  • Chrissy Teigen , a model and bestselling cookbook author, was also canceled in 2021 after several people exposed her for sending " mean tweets ," ultimately causing Teigen to step away from her cleaning supplies company and be replaced by Netflix in the second season of "Never Have I Ever."

Positive Impact of Cancel Culture

Cancel culture can help combat wrongdoings and address inequalities . In 2016, for example, many members of the film community boycotted the Oscars because of the lack of diversity among nominees. This helped promote social change and, in 2019, the Oscars set a record for the most nominations for Black directors ever.

A community that unites for a common cause can be empowering. It can also make people think twice before behaving inappropriately or posting potentially offensive thoughts and opinions.

Mental Health Effects of Cancel Culture

There are also negative effects of cancel culture, some of which are related to mental health. The impact of cancel culture on mental health depends on whether you are the one being canceled, the canceler, or a bystander.

Effects on the Canceled

Unfortunately, canceling often turns into bullying . Like bullying, if you've been canceled, you may feel ostracized, socially isolated, and lonely. And research shows that loneliness is associated with higher anxiety, depression, and suicide rates.  

If you are canceled, it can also feel as if everyone is giving up on you before you've even had the chance to apologize (let alone change your behavior). Instead of creating a dialogue to help you understand how your actions hurt others, the cancelers shut off all communication, essentially robbing you of the opportunity to learn and grow from your mistakes . 

To grow and become a better person, it's important to realize you've made a mistake, attempt to fix that mistake, and then take the proper steps to ensure that you don't make the same mistake again .

Effects on the Canceler

You have the right to set your own boundaries and to decide what uplifts and what offends you. You also have the right to decide to whom and what you give your attention, money, and support.

But canceling the offending person (or brand) doesn't always cause them to change their beliefs or lead to lasting change. It can even make them dig in their heels in an effort to defend their ego and reputation.

In some cases, canceling has the opposite effect of what was desired. One example is the docuseries "Surviving R. Kelly ." While this TV series prompted many to push for a sex crimes conviction against the musician, it also created a 126% increase in on-demand streams of Kelly's music the day after the premiere.

Effects on the Bystander

Cancel culture doesn’t just affect the canceled and the cancelers. It can also wreak havoc on onlookers’ mental health.

After seeing so many people being canceled, some bystanders are plagued with fear. They become overwhelmed with anxiety that people will turn on them if they fully express themselves. This can cause them to keep their thoughts bottled up instead of talking about and working through their opinions and emotions.

Bystanders might also worry that others will find something in their pasts to use against them. Or they may fear that every word they say or write is going to be examined under a microscope and construed as offensive, even if it wasn't meant to be.

So, instead of saying how they feel about an event or situation, bystanders may choose to remain silent. This can lead them to be weighed down with guilt long after the event or situation has passed—guilt for not standing up for someone else when they had the chance.

The idea that cancel culture has caused some people to fall silent or not feel comfortable sharing what is on their minds has caused some to debate whether it presents an issue with the right to free speech.

How to Protect Your Mental Health

Though you can't control how others behave, you can control your own behavior (as well as how you respond to negativity). Here are some actions you can take to help protect your mental health with regard to cancel culture:

  • Avoid posting when your emotions are heightened . Try not to post when you're feeling overly emotional. If someone says or does something that pushes your buttons, don't rush to your keyboard. Instead, take a few deep breaths and give yourself time to calm down . While you may forget what you said or wrote a day, week, or month from now, the internet never forgets.
  • Have others review your post first . Sometimes it's hard to recognize when our own words may come across as offensive or aggressive. Having someone else review your posts first can help bring any potential issues to your attention. This gives you the opportunity to avoid sharing thoughts or opinions that could inadvertently hurt someone else.
  • If you were wrong, apologize . If you were canceled for saying or doing something and now feel bad about it, apologize. But before you do, give yourself time to craft a genuine, well-thought-out response (this also gives time for the attention to die down). Then, when you're ready, share your apology. It might not be accepted by everyone. But if it's from the heart, some people will recognize this and allow it to soften their views of you—or at least reduce their desire to make you their top public enemy.
  • Try to see the other side . If someone speaks out against you, your first reaction may be to dig in and stand your ground. However, you may get further by trying to truly understand how your words or actions may have hurt or offended someone else. Gaining this understanding can bridge the communication gap. It can also help keep you from making the same mistake again.
  • Spend less time online . It's okay to take a break from social media . Unplugging every now and then may help improve your mental health. One study found that cutting back on social media use decreases loneliness and depression .
  • Talk to someone . If you're experiencing cancel culture firsthand and are not sure how to recover, consider reaching out to someone you trust, such as a family member or close friend. If you're not comfortable talking to someone you know, you can also seek professional help . Having someone to confide in can make a huge difference in the way you feel.

Consider that everyone has different backgrounds, experiences, and beliefs. Although yours have caused you to view the world one way, not everyone has that same view. Being aware of this (and open-minded ) can help keep you from saying or doing something that makes you a target.

It's also helpful to remember that you don't have to intend to be offensive in order to offend. Perception becomes reality, so if someone perceives your words or actions as offensive, it doesn't matter what you intended. The damage is done.

So, instead of trying to convince others that you didn't mean to offend them, recognize that they are offended and work to find ways to move forward. Learn from the experience and use it to help you become a stronger, more caring, and empathetic person.

A Word From Verywell

Some aspects of cancel culture can be useful in holding people and organizations accountable for bad behavior. On the flip side, it can take bullying to a new level, damaging the mental well-being of everyone involved.

The key to overcoming any sort of ostracism or rejection is to not allow the things that are said or done to define who you are as a person. And don't be afraid to reach out for help. Having someone in your corner can help you feel more connected and less alone.

Dictionary.com. Cancel culture: What does cancel culture mean?

Romano A. Why we can’t stop fighting about cancel culture . Vox .

Clark MD. DRAG THEM: A brief etymology of so-called “cancel culture" . Communic Public . 2020;5(3-4):88-92. doi:10.1177/2057047320961562

Vogels E, Anderson M, Porteus M, et al. Americans and 'cancel culture': Where some see calls for accountability, others see censorship, punishment . Pew Research Center.

Camero K. What is 'cancel culture'? J.K. Rowling controversy leaves writers, scholars debating . Miami Herald .

Teh C, Lahut J. MyPillow CEO Mike Lindell says he's 'disgusted' with 2 banks he claims are cutting ties with him over 'cancel culture' after his phone records were subpoenaed by the January 6 committee . Yahoo! News .

Ali R. 'There is no winning': Chrissy Teigen opens up about being in the 'cancel club' . USA Today .

Collins KA. The 2019 Oscar nominations are a long-overdue net win for black filmmakers . Vanity Fair .

Beutel ME, Klein EM, Brähler E, et al. Loneliness in the general population: prevalence, determinants and relations to mental health . BMC Psychiatry . 2017;17(1):97. doi:10.1186/s12888-017-1262-x

Dudenhoefer N. Is cancel culture effective? . University of Central Florida.

University of Pennsylvania. Free speech advocate discusses growing talk of 'cancel culture' . Penn Today .

Hunt MG, Marx R, Lipson C, Young J. No more FOMO: Limiting social media decreases loneliness and depression . J Soc Clin Psychol . 2018;37(10):751-768. doi:10.1521/jscp.2018.37.10.751

By Lindsey Toler Lindsey Toler, MPH, is a public health professional with over a decade of experience writing and editing health and science communications. 

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Abstract [en].

Cancel culture can briefly be described as the active attempt to silence a person that has expressed an opinion that offended someone whether it was intentional or not. This thesis will present how cancel culture is understood, perceived and experienced by journalists, communication professionals, and media experts, as well as how, according to them, it impacts freedom of expression and journalism. The findings are analyzed from a theoretical framework of the public sphere and participatory democracy. The conclusion shows that cancel culture can both serve as a means to address social injustices while also threatening freedom of expression and, by that, journalism. Cancelling journalists, because they have reported on controversial issues that others have found offensive, can result in more self-censorship among journalists which can have negative consequences for democracy itself. Further research is encouraged to investigate the impacts of cancel culture on the field of journalism and ultimately its impacts on freedom of expression and democracy. 

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thesis on cancel culture

Cancel Culture: Are We Too "Woke"?

  • Masters Thesis
  • Aghoian, Taline
  • Wall, Melissa
  • Macchiarella, Gretchen
  • Gerson, Daniela
  • California State University, Northridge
  • Dissertations, Academic -- CSUN -- Mass Communication
  • Cancl Culture & The Public Sphere
  • http://hdl.handle.net/10211.3/222976
  • by Taline Aghoian

California State University, Northridge

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Home > Student Research, Creative Works, and Publications > Masters Theses and Doctoral Dissertations > 669

Masters Theses and Doctoral Dissertations

Cancel culture: posthuman hauntologies in digital rhetoric and the latent values of virtual community networks.

Austin M. Hooks , University of Tennessee at Chattanooga Follow

Committee Chair

Palmer, Heather

Committee Member

Hunter, Rik; Matthew, Guy

Dept. of English

College of Arts and Sciences

University of Tennessee at Chattanooga

Place of Publication

Chattanooga (Tenn.)

This study explores how modern epideictic practices enact latent community values by analyzing modern call-out culture, a form of public shaming that aims to hold individuals responsible for perceived politically incorrect behavior via social media, and cancel culture, a boycott of such behavior and a variant of call-out culture. As a result, this thesis is mainly concerned with the capacity of words, iterated within the archive of social media, to haunt us—both culturally and informatically. Through hauntology, this study hopes to understand a modern discourse community that is bound by an epideictic framework that specializes in the deconstruction of the individual’s ethos via the constant demonization and incitement of past, current, and possible social media expressions. The primary goal of this study is to understand how these practices function within a capitalistic framework and mirror the performativity of capital by reducing affective human interactions to that of a transaction.

Acknowledgments

I want to personally thank, though I suppose this is rather impersonal, both Dr. Heather Palmer and Dr. Rik Hunter for bearing with me for the duration of this project. This attempted analysis of what constitutes either moral or amoral practices within the realm of epideictic rhetoric has been quite the undertaking. I understand that having not met many of the agreed upon deadlines might have caused a few ripples and, perhaps, notions of doubt in the minds of my committee; however, I feel confident that I have adequately met the standards presented to me by the University of Tennessee at Chattanooga, and its presiding English faculty. Dr. Palmer, I want to specifically thank you for always being rather open and inviting to some of my rather puzzling, and often troubled feelings, about modern politics and philosophy. Without your commitment, rather your attitude towards learning and educating, I don’t think I would have had the confidence to pursue my half-baked ideas, nor fumble through my long-winded class presentations about the necessity of both Jungian psychoanalysis and the moral and ethical contributions of Friedrich Nietzsche during your History of Rhetorical Theory classes. Dr. Hunter, I think it’s appropriate of me to point out that this is your first exposure to my academic work. In fact, I hadn’t taken a single one of your classes until the very last semester of spring 2020; however, I have been enjoying your demeanor, humor, and overall commitment to student success in the short time that I have been attending your class. Your knowledge of rhetoric, design, and writing has introduced me to many key concepts in the field of rhetoric that I have tragically not been exposed to up to this point. Thank you.

M. A.; A thesis submitted to the faculty of the University of Tennessee at Chattanooga in partial fulfillment of the requirements of the degree of Master of Arts.

Rhetoric; Social media

cancel culture; call-out culture; epideictic; hauntology; posthumanism; rhetoric

Document Type

Masters theses

vii, 97 leaves

http://rightsstatements.org/vocab/InC/1.0/

http://creativecommons.org/licenses/by/4.0/

Recommended Citation

Hooks, Austin M., "Cancel culture: posthuman hauntologies in digital rhetoric and the latent values of virtual community networks" (2020). Masters Theses and Doctoral Dissertations. https://scholar.utc.edu/theses/669

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Cancel Culture or Consequence Culture: Its Pervasive Presence in the Book Publishing and Entertainment Industry and its Effects on Social Media

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thesis on cancel culture

  • July 24, 2023
  • Affiliation: Hussman School of Journalism and Media
  • Cancel culture is a growing phenomenon that has been debated on all social media platforms since as early as 2015. It has divided groups on ideals about politicians, celebrities, and has even been seen by some as an infringement on free speech. In this thesis, I analyze the causes of cancel culture as they are presented on social media, specifically Twitter, while simultaneously analyzing content and creators who have been called to be canceled. The creators analyzed are Dr. Seuss, Jay Kristoff, Tim Burton and Dave Chapelle, and the content connected to the creators that was analyzed were Stormdancer: The Lotus War by Jay Kristoff, And to Think That I Saw It on Mulberry Street and If I Ran the Zoo by Dr. Seuss, Miss Peregrine's Home for Peculiar Children, directed by Tim Burton, and Dave Chapelle’s The Closer. Given that I focused on five different pieces of content, I divided my analysis into three different methodological practices: content analysis, textual analysis, and sentiment analysis. Within these analyses, I examined literature referring to cancel culture within the book publishing and entertainment industries, and further participated in my own analysis based on the case studies mentioned above. Additionally, this study demonstrates what role social media plays in swaying people into what content they should consume or refuse to consume. The results of this study explore specific trends and themes within each piece of content using the code, category, and theme analysis, and expands on what social media can say about consumerism within these two industries.
  • April 20, 2022
  • Textual Analysis
  • Twitter Analysis
  • Current Events
  • Content Analysis
  • Entertainment Industry
  • Cancel Culture
  • Book Publishing Industry
  • https://doi.org/10.17615/pb0h-tv36
  • Honors Thesis
  • In Copyright
  • Other Affiliation: Manhattanville College
  • Bachelor of Arts

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Cancel Culture: The Adverse Impacts Essay

Planning the introduction, planning the body of your essay, planning the conclusion.

Topic sentence: Public shaming has been around since ancient times. Only recently, Gen Z created the term cancel culture to refer to the modern form of public shaming. Cancel culture refers to the practice of an individual or company stopping a public organization or figure after they have said or done something offensive or objectionable (Hassan, 2021).

The following paper bases its idea on three facts:

  • Cancel culture simplifies intricate problems and promotes hasty judgments.
  • Cancel culture has prompted individuals to ask for forgiveness without typically comprehending the weight of their deeds.
  • Cancel culture is an invasion of privacy; it involves criminal threats and might drive an individual to suicide.

Thesis: There are positive effects of cancel culture, such as holding people accountable; however, it is a harmful and wrongful act, and people should not condone it.

Supporting Evidence Paragraph #1

Topic Sentence: The increased awareness of cancel culture has promoted sudden judgments and simplified complex problems.

Explain Topic Sentence: Often, there is a definite contrast between wrong and right. However, in a situation whereby people are constantly searching for mistakes, they may not know it and can be quick to judge (Romano, 2021).

Introduce Evidence: For instance, politicians and other individuals have used cancel culture to coerce people (Romano, 2021).

Concluding Sentence: The acts of cancel culture stop people from sharing their opinions even though that is the appropriate or necessary action.

Supporting Evidence Paragraph #2

Topic Sentence: Additionally, the current cancel culture has led to the perpetrator routinely asking for forgiveness for their past errors after a public outcry (Romano, 2021).

Explain Topic Sentence: The main problem with this outcome is that these individuals solely ask for forgiveness after the public outcry and not after personally acknowledging their mistakes.

Introduce Evidence: For instance, according to Hassan, people should reach out to the perpetrator and constructively share their thoughts and expose their faulty logic instead of calling them out (Hassan, 2021).

Concluding Sentence: Cancel culture affects the habits of individuals negatively. For instance, it causes people to senselessly apologize to people without understanding the cause of the problem.

Supporting Evidence Paragraph #3

Topic Sentence: Unquestionably, cancel culture is toxic when it entails driving an individual to suicide, privacy invasion, or criminal threats (Hassan, 2021).

Explain Topic Sentence: The nature of most social media comments appears to demonstrate that cancel culture does not necessarily result in positive social change. Cancel culture spreads hate online, just like cyberbullying (Hassan, 2021).

Introduce Evidence: For instance, cancelling culture is illegal since hate crimes are prohibited.

Concluding Sentence: The violation of civil rights is viewed as a crime in America, and cancel culture denies citizens who disagree with other people to speak.

Counterargument

Topic Sentence: The advantage of cancel culture is that it typically gives people who have not heard the platform to call out injustices and voice their opinions through social media. It makes individuals impact real-life situations, such as raising awareness against ableism, sexism, or racism. For instance, a canceled entertainer such as Roseanne Barr lost her job and fans after making a racist tweet (Romano, 2020).

Concluding Sentence: When correctly used, cancel culture gives absolute power to everyday people and allows them to have such a significant impact in a virtual setting. However, the problem with this outcome is that the legal system does not share the perceptions towards the deviant behavior done by the canceled individuals.

Topic Sentence: In conclusion, the positive effect of cancel culture does not supersede the adverse impacts of cancel culture, which is harmful and wrongful. Cancel culture should not be allowed. Most individuals think it is an essential social justice tool, especially in an environment with substantial power imbalances between influential public figures and the affected communities and individuals. However, cancel culture has become uncontrollable and has allowed other individuals to invade people’s privacy, leading to senseless apologies while encouraging lawlessness.

Concluding Sentence: Cancel culture is unavoidable in today’s society, but optimistically, people should make a more positive culture with fair criticism.

Public shaming has been around since ancient times. Only recently, Gen Z created the term cancel culture to refer to the modern form of public shaming. Cancel culture refers to the practice of an individual or company stopping a public organization or figure after they have said or done something offensive or objectionable (Hassan, 2021). The following paper bases its idea on three facts: cancel culture simplifies intricate problems and promotes hasty judgments, quickly bringing outrageously severe outcomes in less harsh circumstances. Secondly, cancel culture has prompted individuals to ask for forgiveness without typically comprehending the weight of their deeds. Lastly, cancel culture is an invasion of privacy; it involves criminal threats and might drive an individual to suicide. There are positive effects of cancel culture, such as holding people accountable; however, it is a harmful and wrongful act, and people should not condone it.

The increased awareness of cancel culture has promoted sudden judgments and simplified complex problems. These deeds can easily result in outrageously severe outcomes in less harsh circumstances. Often, there is a definite contrast between wrong and right. However, in a situation whereby people are constantly searching for mistakes, they may not know it and can be quick to judge. For instance, politicians and other individuals have used cancel culture to coerce people (Romano, 2021). The acts of cancelling culture stop people from sharing their opinions even though that is the appropriate or necessary action.

Additionally, the current cancellation culture has led to the perpetrator routinely asking for forgiveness for their past errors after a public outcry. The main problem with this outcome is that these individuals solely ask for forgiveness after the public outcry and not after personally acknowledging their mistakes (Romano, 2021). For instance, according to Hassan, people should reach out to the perpetrator and constructively share their thoughts and expose their faulty logic instead of calling them out. Cancel culture affects the habits of individuals negatively. For instance, it causes people to senselessly apologize to people without understanding the cause of the problem.

Unquestionably, cancel culture is toxic when it entails driving an individual to suicide, privacy invasion, or criminal threats. The nature of most social media comments appears to demonstrate that cancelling culture does not necessarily result in positive social change (Hassan, 2021). Similar to cyberbullying, cancel culture spreads hate online. For instance, cancelling culture is illegal since hate crimes are prohibited. The violation of civil rights is viewed as a crime in America, and cancel culture denies citizens who disagree with other people to speak.

The advantage of cancel media is that it typically gives people who have not heard the platform to call out injustices and voice their opinions through social media. It makes individuals impact real-life situations, such as raising awareness against ableism, sexism, or racism. For instance, a canceled entertainer such as Roseanne Barr lost her job and fans after making a racist tweet (Romano, 2020). When correctly used, cancel culture gives absolute power to everyday people and allows them to have such a significant impact in a virtual setting. However, the problem with this outcome is that the legal system does not share the perceptions towards the deviant behavior done by the canceled individuals.

In conclusion, the positive effect of cancel culture does not supersede the adverse impacts of cancel culture, which is harmful and wrongful. Cancel culture should not be allowed. Ordinary folks have been vigilant of individuals who have rejected their values and morals. These deeds of public humiliation have always existed. In the age of social media and technology, social shaming has taken a new name called the cancel culture. Most individuals think it is an essential social justice tool, especially in an environment with substantial power imbalances between influential public figures and the affected communities and individuals. However, cancel culture has become uncontrollable and has allowed other individuals to invade people’s privacy, leading to senseless apologies while encouraging lawlessness. Cancel culture is unavoidable in today’s society, but optimistically, people should make a more positive culture with fair criticism.

Hassan, S. A. (2021). Why cancel culture by anyone is harmful and wrong. Psychology today. Web.

Romano, A. (2020). Why we can’t stop fighting about cancel culture. Vox. Web.

Romano, A. (2021). The second wave of ”cancel culture.” Vox. Web.

  • Chicago (A-D)
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IvyPanda. (2024, May 12). Cancel Culture: The Adverse Impacts. https://ivypanda.com/essays/cancel-culture-the-adverse-impacts/

"Cancel Culture: The Adverse Impacts." IvyPanda , 12 May 2024, ivypanda.com/essays/cancel-culture-the-adverse-impacts/.

IvyPanda . (2024) 'Cancel Culture: The Adverse Impacts'. 12 May.

IvyPanda . 2024. "Cancel Culture: The Adverse Impacts." May 12, 2024. https://ivypanda.com/essays/cancel-culture-the-adverse-impacts/.

1. IvyPanda . "Cancel Culture: The Adverse Impacts." May 12, 2024. https://ivypanda.com/essays/cancel-culture-the-adverse-impacts/.

Bibliography

IvyPanda . "Cancel Culture: The Adverse Impacts." May 12, 2024. https://ivypanda.com/essays/cancel-culture-the-adverse-impacts/.

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Home > All theses > 584

Theses - ALL

Cancel culture's impact on brand reputation.

Jacqueline Odalys Barraza , Syracuse University

Date of Award

Summer 8-27-2021

Degree Type

Degree name.

Master of Science (MS)

Public Relations

Brand Reputation, Cancel Culture, Goya, Image Restoration Theory, Social Media, Twitter

Subject Categories

Communication | Social and Behavioral Sciences

Cancel culture is becoming a relevant topic for public relations practitioners because of its negative impact on brand reputation. When brands do or support a wrongful action, consumers involved in cancel culture will use this as a reason to boycott a brand. This thesis aims to answer four research questions: (1) What are some key social media trends for brands that encounter cancel culture, (2) How do audiences, who engage in cancel culture, respond to brands that face cancel culture, (3) What do consumers' emotional responses tell us about their relationship with the brand, and (4) What can brands learn from listening to consumers' suggestive responses online. In this context, this thesis will focus on this definition of cancel culture: a new social media phenomenon aiming to boycott people, companies and systems for misaligning with social values.

A case study on Goya Foods was used to answer these research questions along with a mixed-method approach. Focusing on the brand, social listening was conducted to learn about what consumers said about Goya in online conversations and identify their sentiment of the brand's overall actions. This was followed by content and thematic analysis conducted on 200 Twitter tweets using various hashtags. The results revealed that the consumers held negative sentiment toward the brand as well as showed various negative emotions when engaging in the act of canceling the brand which led to Goya's overall negative reputation.Based on these results, it is recommended for brands to take some sort of image restoration strategy to fix their reputation and relationship with their publics. It is also recommended for brands to listen to their publics' responses to prevent further damage from cancel culture.

Open Access

Recommended Citation

Barraza, Jacqueline Odalys, "Cancel Culture's Impact on Brand Reputation" (2021). Theses - ALL . 584. https://surface.syr.edu/thesis/584

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COMMENTS

  1. Opinion

    7. Cancel culture is most effective against people who are still rising in their fields, and it influences many people who don't actually get canceled. The point of cancellation is ultimately to ...

  2. THE CURIOUS CASES OF CANCEL CULTURE

    critical digital ethnographic approach, I exemplify with the analysis two cancel. culture cases uncovering themes such as selective cancelations, cancelation. effectiveness, performative activism, performative wokeness, hypocrisy, victimization, and empathy. This study seeks to complexify cancel culture.

  3. A Qualitative Case Study of Cancel Culture Among Public Figures and

    A University Thesis Presented to the Faculty of California State University, East Bay _____ In Partial Fulfillment ... Cancel culture finds its roots in 'callout culture', which has been used for decades, and recently during the #MeToo movement in 2014. Callout culture has proven

  4. CANCEL CULTURE: CANCELING by Samantha Haskell

    Thesis Title: Cancel Culture: A Qualitative Analysis of the Social Media Practice of Canceling Date of Final Oral Examination: 24 May 2021 The following individuals read and discussed the thesis submitted by student Samantha Haskell, and they evaluated the student's presentation and response to questions during the

  5. #Kancelkulture: An Analysis of Cancel Culture and Social Media Activism

    This study provides a definition of cancel culture through the perspectives of generation Z social media users and discusses the duality in which cancel culture is a form of social media activism, but also contributes to creating a spiral of silence online. Keywords: Cancel culture, STOPs Theory, Spiral of Silence, Social media, Twitter, Activism,

  6. Revisiting Cancel Culture

    In the hour-long video, she has identified seven "cancel culture tropes": a "presumption of guilt," "abstraction," "essentialism," "pseudo-moralism or pseudo-intellectualism," "no forgiveness," "the transitive property of cancellation," and "dualism.". This is where cancel culture can become dangerous.

  7. Forming the Theoretical Framework of the "Cancel Culture": Conceptual

    Using cancel culture as an entry point, this essay discusses how digital practices often follow a trajectory of being initially embraced as empowering to being denounced as emblematic of digital ills.

  8. Closed Minds? Is a 'Cancel Culture' Stifling Academic Freedom and

    study outline several propositions arising from the cancel culture thesis and describes the sources of empirical survey evidence and measures used to test these claims within the discipline of political science. Data is derived from a new global survey, the World of Political Science, 2019, with 2,446 responses

  9. #CancelCulture: Examining definitions and motivations

    While cancel culture has become a social media buzzword, scholarly understanding of this phenomenon is still at its nascent stage. To contribute to a more nuanced understanding of cancel culture, this study uses a sequential exploratory mixed-methods approach by starting with in-depth interviews with social media users (n = 20) followed by a national online survey (n = 786) in Singapore.

  10. Canceling Vs. #Cancel Culture: an Analysis on The Surveillance and

    This Thesis is brought to you for free and open access by the Graduate School at ScholarWorks at University of Montana. It has been accepted for inclusion in Graduate Student Theses, Dissertations, & Professional Papers by ... #CANCEL CULTURE: AN ANALYSIS ON THE SURVEILLANCE AND DISCIPLINE OF SOCIAL MEDIA BEHAVIOR THROUGH COMPETING DISCOURSES ...

  11. Closed Minds? Is a 'Cancel Culture' Stifling Academic Freedom and

    After reviewing the arguments, Part II of this study outline several propositions arising from the cancel culture thesis and describes the sources of empirical survey evidence and measures used to test these claims within the discipline of political science. Data is derived from a new global survey, the World of Political Science, 2019, with ...

  12. Cancel culture: posthuman hauntologies in digital rhetoric and the

    analyzing modern call-out culture, a form of public shaming that aims to hold individuals responsible for perceived politically incorrect behavior via social media, and cancel culture, a boycott of such behavior and a variant of call-out culture. As a result, this thesis is mainly

  13. "THE CURIOUS CASES OF CANCEL CULTURE" by Loydie Solange Burmah

    Burmah, Loydie Solange, "THE CURIOUS CASES OF CANCEL CULTURE" (2021). Electronic Theses, Projects, and Dissertations. 1289. Cancel culture is a complex phenomenon that challenges our notions of civic practices, perpetuates surveillance practices amongst individuals who encourage digital public shaming and obscures communal ideas regarding ...

  14. Cancel Culture Conundrum

    A primary data source for this thesis is research entitled "Cancel Culture: Myth or Reality" by Pippa Norris. Norris' study was published in July 2021 via the Kennedy School of Government at Harvard University in Cambridge, Massachusetts. Norris' study focuses primarily on cancel culture in academia and how individual values fit into the

  15. The Mental Health Effects of Cancel Culture

    Positive Impact of Cancel Culture. Cancel culture can help combat wrongdoings and address inequalities. In 2016, for example, many members of the film community boycotted the Oscars because of the lack of diversity among nominees. This helped promote social change and, in 2019, the Oscars set a record for the most nominations for Black ...

  16. 'Cancelling' cancel culture? : A study on the impacts of cancel culture

    Cancel culture can briefly be described as the active attempt to silence a person that has expressed an opinion that offended someone whether it was intentional or not. This thesis will present how cancel culture is understood, perceived and experienced by journalists, communication professionals, and media experts, as well as how, according to ...

  17. Cancel Culture: Are We Too "Woke"?

    This thesis project contains an analysis of the cancel culture movement in regards to the impact it has, if any, on an individual's decision making process when participating in social media. Through a series of in depth interviews, six individuals express their attitudes toward cancel culture subsequent to being directly affected by it.

  18. Cancel culture: posthuman hauntologies in digital rhetoric and the

    This study explores how modern epideictic practices enact latent community values by analyzing modern call-out culture, a form of public shaming that aims to hold individuals responsible for perceived politically incorrect behavior via social media, and cancel culture, a boycott of such behavior and a variant of call-out culture. As a result, this thesis is mainly concerned with the capacity ...

  19. Undergraduate Honors Thesis

    Cancel Culture or Consequence Culture: ... In this thesis, I analyze the causes of cancel culture as they are presented on social media, specifically Twitter, while simultaneously analyzing content and creators who have been called to be canceled. The creators analyzed are Dr. Seuss, Jay Kristoff, Tim Burton and Dave Chapelle, and the content ...

  20. Cancel Culture: The Adverse Impacts

    Cancel culture refers to the practice of an individual or company stopping a public organization or figure after they have said or done something offensive or objectionable (Hassan, 2021). The following paper bases its idea on three facts: Cancel culture simplifies intricate problems and promotes hasty judgments.

  21. Cancel Culture's Impact on Brand Reputation

    Cancel culture is becoming a relevant topic for public relations practitioners because of its negative impact on brand reputation. When brands do or support a wrongful action, consumers involved in cancel culture will use this as a reason to boycott a brand. This thesis aims to answer four research questions: (1) What are some key social media trends for brands that encounter cancel culture ...

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  23. Google announces new Gemini app, dubs it the premiere AI assistant

    The latest Gemini offering was announced at Google I/O on Tuesday. "Our vision for the Gemini app is to be the most helpful, personal AI assistant by giving you direct access to Google's latest AI ...