COMMENTS

  1. Journal of Consumer Behaviour - Wiley Online Library

    The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, consumer research and consumption, advancing the fields of advertising and marketing research.

  2. Journal of Consumer Research | Oxford Academic

    Publishes interdisciplinary scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles span

  3. Journal of Consumer Behaviour - Scimago Journal & Country Rank

    The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research.

  4. Consumer Behavior Research: A Synthesis of the Recent ...

    The last journal citation report from Web of Science (2014) shows that JCR (5-year impact factor of 5), JM (5-year impact factor of 7.42), JMR (5-year impact factor of 3.77), JA (5-year impact factor of 1.73), and JAR (5-year impact factor of 2.54) have consistently been positioned as top influential business journals (Journal Citation Reports ...

  5. Evolution and trends in consumer behaviour: Insights from ...

    The major themes explored by consumer behaviour research in JCB include consumer information processing, consumption communities, consumption value, sustainable consumption, intergenerational consumer behaviour, consumer-brand relationship, consumer ethics, and conditional relationships in consumer behaviour.

  6. The goods on consumer behavior

    SHIFT stands for social influence, habit formation, individual self, feelings and cognition, and tangibility—each a key factor in whether a consumer makes green (or not-so-green) choices. Social influence is one of the most powerful tools available, White said.

  7. Journal of Consumer Research - JSTOR

    Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal.

  8. The past, present, and future of consumer research - Springer

    One article describes consumer behavior as a multidisciplinary subdiscipline of marketing “characterized by the study of people operating in a consumer role involving acquisition, consumption, and disposition of marketplace products, services, and experiences” (MacInnis and Folkes 2009, p. 900).

  9. Journal of Consumer Behaviour - Impact Factor, Overall ...

    Journal of Consumer Behaviour is a journal published by Wiley-Blackwell. Check Journal of Consumer Behaviour Impact Factor, Overall Ranking, Rating, h-index, Call For Papers, Publisher, ISSN, Scientific Journal Ranking (SJR), Abbreviation, Acceptance Rate, Review Speed, Scope, Publication Fees, Submission Guidelines, other Important Details at ...

  10. Journal of Consumer Behaviour - Impact Factor (IF), Overall ...

    Journal of Consumer Behaviour latest impact IF is 5.52. It's evaluated in the year 2023. The highest and the lowest impact IF or impact score of this journal are 5.52 (2023) and 1.39 (2015), respectively, in the last 10 years. Moreover, its average IS is 2.79 in the previous 10 years.