how to open a seminar presentation

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

Don't forget to share this post!

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How to Organize Your Introduction for a Presentation [+ FREE Presentation Checklist]

May 1, 2018 | Business Professional English , Free Resource , Public Speaking & Presentations

This lesson on how to organize your introduction for a presentation in English has been updated since its original posting in 2016 and a video has been added.

Getting ready to present in English? Here’s how to make sure your introduction for a presentation in English is successful.

But first… When you think about a presentation, I know you’re thinking about something like a TED video or a presentation at a conference. You’re thinking about a speech, with PowerPoint slides and a big audience.

But did you know we use the same skills when we share new information or ideas with our work colleagues? Or when we tell stories to our friends and family? The situation or speaking task may be different but we still use the same skills.

When presenting information or telling stories, we need to:

• Capture a listener’s attention
• Share information, ideas, or opinions
• Give the important details
• Make your information memorable
• Get your audience (family, friends, colleagues or strangers) to agree, to take action, to change their mind, etc.

So today you’re going to learn how to take the first big step in your English presentation: how to start with a great introduction.

The introduction is the most important part of your presentation. It is the first impression you’ll make on your audience. It’s your first opportunity to get their attention. You want them to trust you and listen to you right away.

However, that first moment when you start to speak is often the hardest. Knowing how to best prepare and knowing what to say will help you feel confident and ready to say that first word and start your presentation in English.

Be sure to include these 5 things in your inroduction.

Lesson by Annemarie

How to Organize Your Introduction for a Presentation in English and Key Phrases to Use

Organize Your Introduction Correctly

Okay, first let’s focus on what you need to include in your English introduction. Think of this as your formula for a good introduction. Using this general outline for your introduction will help you prepare. It will also help your audience know who you are, why you’re an expert, and what to expect from your presentation.

Use this general outline for your next presentation:

• Welcome your audience and introduce yourself
• Capture their attention
• Identify your number one goal or topic of presentation
• Give a quick outline of your presentation
• Provide instructions for how to ask questions (if appropriate for your situation)

Use Common Language to Make Your Introduction Easy to Understand

Great, now you have the general outline of an introduction for a speech or presentation in English. So let’s focus on some of the key expressions you can use for each step. This will help you think about what to say and how to say it so you can sound confident and prepared in your English presentation.

“The introduction is the most important part of your presentation. It is the first impression you’ll make on your audience. It’s your first opportunity to get their attention. You want them to trust you and listen to you right away.”

Welcome Your Audience & Introduction

It is polite to start with a warm welcome and to introduce yourself. Everyone in the audience will want to know who you are. Your introduction should include your name and job position or the reason you are an expert on your topic. The more the audience trusts you, the more they listen.

• Welcome to [name of company or event]. My name is [name] and I am the [job title or background information].
• Thank you for coming today. I’m [name] and I’m looking forward to talking with you today about [your topic].
• Good morning/afternoon ladies and gentlemen. I’d like to quickly introduce myself. I am [name] from [company or position]. (formal)
• On behalf of [name of company], I’d like to welcome you today. For those of you who don’t already know me, my name is [name] and I am [job title or background]. (formal)
• Hi everyone. I’m [name and background]. I’m glad to be here with you today. Now let’s get started. (informal)

Capture Their Attention

For more information about how to best capture your audience’s attention and why, please see the next session below. However, here are a few good phrases to get you started.

• Did you know that [insert an interesting fact or shocking statement]?
• Have you ever heard that [insert interesting fact or shocking statement]?
• Before I start, I’d like to share a quick story about [tell your story]…
• I remember [tell your story, experience or memory]…
• When I started preparing for this talk, I was reminded of [tell your story, share your quote or experience]…

Identify Your Goal or Topic of Presentation

At this stage, you want to be clear with your audience about your primary topic or goal. Do you want your audience to take action after your talk? Is it a topic everyone is curious about (or should be curious about)? This should be just one or two sentences and it should be very clear.

• This morning I’d like to present our new [product or service].
• Today I’d like to discuss…
• Today I’d like to share with you…
• What I want to share with you is…
• My goal today is to help you understand…
• During my talk this morning/afternoon, I’ll provide you with some background on [main topic] and why it is important to you.
• I will present my findings on…
• By the end of my presentation, I’d like for you to know…
• I aim to prove to you / change your mind about…
• I’d like to take this opportunity to talk about…
• As you know, this morning/afternoon I’ll be discussing…

Outline Your Presentation

You may have heard this about presentations in English before:

First, tell me what you’re going to tell me. Then tell me. And finally, tell me what you told me.

It sounds crazy and weird, but it’s true. This is how we structure presentations in English. So today we’re focusing on the “First, tell me what you’re going to tell me” for your introduction. This means you should outline the key points or highlights of your topic.

This prepares your listens and helps to get their attention. It will also help them follow your presentation and stay focused. Here are some great phrases to help you do that.

• First, I’m going to present… Then I’ll share with you… Finally, I’ll ask you to…
• The next thing I’ll share with you is…
• In the next section, I’ll show you…
• Today I will be covering these 3 (or 5) key points…
• In this presentation, we will discuss/evaluate…
• By the end of this presentation, you’ll be able to…
• My talk this morning is divided into [number] main sections… First, second, third… Finally…

On Asking Questions

You want to be sure to let you audience know when and how it is appropriate for them to ask you questions. For example, is the presentation informal and is it okay for someone to interrupt you with a question? Or do you prefer for everyone to wait until the end of the presentation to ask questions?

• If you have any questions, please don’t hesitate to interrupt me. I’m happy to answer any questions as we go along.
• Feel free to ask any questions, however, I do ask that you wait until the end of the presentation to ask.
• There will be plenty of time for questions at the end.
• Are there any questions at this point? If not, we’ll keep going.
• I would be happy to answer any questions you may have now.

Capture Your Audience’s Attention

Do you feel unsure about how to capture the attention of your audience? Don’t worry! Here are some common examples used in English-speaking culture for doing it perfectly!

Two of the most famous speakers in the English-speaking world are Steve Jobs and Oprah Winfrey. While Steve Jobs is no longer living, people still love to watch his speeches and presentations online. Oprah is so famous that no matter what she does, people are excited to see her and listen to her.

BUT, if you listen to a speech by Steve Jobs or Oprah Winfrey,  they still  work  to get your attention!

The don’t start with a list of numbers or data. They don’t begin with a common fact or with the title of the presentation. No – they do much more.

From the moment they start their speech, they want you to listen. And they find interesting ways to get your attention. In his most famous speeches, Steve Jobs often started with a personal story. And Oprah often starts with an inspiring quote, a motivational part of a poem, or a personal story.

These are all great ways to help your audience to listen to you immediately – whether your presentation is 3 minutes or 20 minutes.

Here’s how you can do it.

Like Steve Jobs or Oprah Winfrey, start with a:

• Personal story or experience
• Motivational quote or line from a poem or book
• Joke (be careful with this – make sure it translates easily to everyone in the audience!)
• Shocking, bold statement (Think of Steve Jobs’ quote: “ Stay hungry. Stay Foolish .”)
• Rhetorical question ( =a question that you don’t want an answer to; the focus is to make someone think)

And finally, consider audience participation. Ask a question and get your audience to respond by raising hands.

Get the complete Presentations in English Series:

Part 1: How to Prepare for Your Presentation in English

Part 2: How to Start with a Great Introduction in Your Presentation

Part 3:  How to Organize Your Presentation in English

Part 4:  How to End Your Presentation Powerfully

As I mentioned in the video, I have two question for you today:

• What is the best introduction you’ve ever heard? Have you watched a TED Talk or a presentation on YouTube with a great introduction? Tell me about it. What do you think was great about the introduction?
• What frightens you the most about preparing your introduction in a presentation? Share your concerns with me so I can help you overcome any challenges you have.

Be sure to share in the comments below to get feedback from me and to learn from others in the Confident English Community.

Have a great week! ~ Annemarie

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Good day Annemarie! you are truly a God sent, because I believe communication is your God giving gift. Your tone, facial expression and gesture is what capture my attention. I learn a lot with ease as I watch your videos each time. Keep it up! God bless.

Thank you so much for your kind comment. I’m glad to know my lessons are helpful.

Thank you, Annemarie. thanks for the generosity of sharing useful and systemative information and content.

This is really a very informative message thank you.. And it’s help me a lot

hi thank you for this It was helpful. You used simple english that i understood well.

How to start with a great presentation on composition

Thankyou for the information . It was much helpful . I will definitely use this information in my presentation 🤗

Hi, I am Thang Sok Do you have a Sample presentation?

This was helpful but can you please tell me how to start a presentation in college because this is for work in a company. My presentation is on laboratory skills and all that

Its informative

Thank you for this video! I’ve learned quite a lot and will want to use all these knowledge in presenting my thesis proposal in 2 months. About your question no. 2, I’d just like to share that the mere fact of presenting in front of many respected professionals makes me already nervous and shaky even if i have studied everything about my presentation. What do you think should i do to deal with my concern?

Could you give me advise, how to start learning English for beginner.How to prepare presentation on any topic and how to make interesting..

Thank u so much for valuable advice. Definitely I will used this in my presentation!!

Thank you very much for these kind of useful advice. I hope my first presentation will be exciting for the audience.Your video is helping me again thanks a lot 😊

hi, i’m B.COM student and I have to prepare presentation about identifying business opportunities. How to start and an attractive attention to my audience.. Please Help me…

very nise and educative piece of information thank you nancy nairobi kenya

i am starting a video speech shooting in night about a famouse person how do i start my speech with a good intro.

Hi again how do you do a introduction goodbye

Hi i do not know what you are talking about

Hi Kate, I’m sorry to hear you’re not sure about the content. I recommend reviewing the video carefully if you haven’t already. Is there something specific you have a question about?

thanks a lot for guiding in such an easier way.

Your write-up on introduction helped a lot, thank you Annemarie. I work for cross-geography team and greetings get lengthy as timezones are different e.g. “Good evening to those joining from US office and good morning to colleagues from India office”. I replaced that with “Thank you everyone for joining”. Is it okay?

Hi Amit, I’m so glad it was helpful. As for your greeting, both of your options are perfectly appropriate and friendly.

How to introduce group members in online presentation?

Great question! I’d love to use that for a future Confident English lesson.

its amazing. i can’t explain in wording. this material helping me a lot. i am so happy after use this website . its make easy for me preparing my presentation more interesting. i am thankful too u.

thanks! i use your materials to teach my students(clinets) how to prepare a presentation. is it ok to use them on my materials?

Hi! I am a student from the USP from Tuvaluan and i take CEE45 so our assessment 2 is to prepared a group presentation and we presented in school. so need your help for how to start an attractive introduction to my teacher and my fellow students, they already kwow me.

Thank you.. very helpful

Very useful

It was very use Gul for or presentations

Hi. I am a 1st year BIT student and I have to prepare a presentation on 3D Printing. how to start an attractive introduction to my teachers, when they already know about me? Can you please help me out? Thank you.

I just took 1st place for my paper that I presented at an international students conference. I used a lot of your techniques to improve my speech and I have no words to say how grateful I am to you. Keep up the good work!

😲WOW!! That’s awesome, Andrew. 🙌Congratulations on your presentation. What a wonderful response to your hard work. I’d love to know what you presentation was about. And thank you for sharing your new here. I’m thrilled to know that my techniques were helpful to you.

The title of the presentation was “Handling burnout: A study regarding the the influence of job stressors over military and civilian personel”. I can sent you my paper through email if you would like to see it.

Hi Andrew, what a fascinating topic. And it’s interesting because I just had a newspaper reporter interview me about burnout as a small business owner. Must be a hot topic. 🙂 And sure, I’d love to see it.

🔥❤ too goodd

Hello Annemarie, Thank you so much for one of the best content on the English presentation, I’ve seen. I have a question: Is it impolite or informal to start the presentation without a greeting? I’m asking this question because I’ve seen a lot of TEDTalks and in only a few of them, they greet the audience and in most of it, they quickly go to the “CAPTURING the ATTENTION” with numbers and pictures. I would be so thankful if you could answer this question as soon as possible, my presentation is so close. Best regards, Helia

Hi Helia, What a great question. It has definitely become more common to skip the greeting and go straight to capturing the attention of the audience and you’re right that we often see this in TED talks. I would say it’s best to know your audience and what might be expected. For example, at more formal, traditional conferences or lecture, it might be more appropriate to start with a welcome. I prefer to welcome/thank my audience quickly at the start when I give presentations. A welcome can be very brief, just one sentence, and then you can quickly go into …  Read more »

Hi Annemarie I would like to thank you for giving such types of presentation skills but I have a question can you give me some idea about vote of thinks.

I’m glad the lessons are helpful to you. Could you clarify what you mean by ‘vote of thinks?’ I’m not sure I understand that.

Please can you give me some idea about vote of thanks

Could you clarify what you’re asking for, Bello?

Thanks a lot

Glad it was helpful!

it is agood i learn alot from this english class

Hello.i would like to thank you for giving these beautiful tips to start a presentation.This article helped me a lot.

That’s great, Radha. Glad to hear it.

Thanks for your article. It’s simply for interpersonal skill development.

You’re welcome, Mithun. Glad to know it was helpful.

Hi Annemarie . Thank you so much for giving such helpful guildelines it’s really gonna help me

I’m glad it’s helpful, Swetha! 🙂

thank you for help me

You’re very welcome!

Hi Anne Marie, i ‘m from Catalonia and i came across with your site only by chance and i think it’gonna be so helpful for me to pass the next test for c1 level. Several weeks ago i did some rehersals with my presentation and i was so nervous and terrified about what was expected from me.

Some tips in your youtube channel are so cool !!! Thank you.

Hi Tom, I’m thrilled you’ve found this site in your preparations for your English exam and am glad to know it’s helpful! Best of luck as you continue to prepare.

Hi Annemarie Thanks it’s so useful to develop presentation skill. Fatima

You’re very welcome, Fatima! I’m glad it was helpful.

Awesome, especially this simple and clear motto: “First, tell me what you’re going to tell me. Then tell me. And finally, tell me what you told me.” This three sentences exactly explain the content you need to create a memorable presentation.

Hi Dzmitry,

Yes, I’ve always loved that simple motto on how to do a presentation. 🙂 It’s so easy to remember and tells you exactly what to do.

hello I need to introduce myself to language center. i am going to learn Danish Language and i want to introduce myself to them and i am little bit nervous because my grammar is not good at that level.so will you please guide me how to introduce myself to them with an example. i did go through your examples but that is for professionals and i am just a student (Graduate). I don’t have any experience . Please guide me how to do it.

I was in a confused state about starting a conversation and proceeding in it but when I read the guidelines you mentioned above I became confident. thank you for your innumerable ………….

Thank you so much…… it’s an excellent topic, and it helped me a lot

I’m so glad this was helpful to you! Thank you for sharing.

hi annemarie i have a few questions about a speech i have to make a englishi speech of what i want to become can you help me?

Hi Rebecca,

Thank you for the question. I have several lessons on the topic of presentations in English . However, for personal assistance with English or presentations, I only do that through my one-on-one classes .

thank you so much…… it’s really helpful for me….

You’re very welcome, Shalini.

Thanks its really nice to develop the presentation skills

Awesome. I’m glad it was helpful to you, Mohammed.

I have to give a demo on one of your programs next week. I would like you to check my self introduction – Good afternoon everyone and thank you for all of your presence. Before we get into the session I would like to quickly introduce myself. My name is Dinesh . I am working as a Pharmaceutical sale and promotion of the brands for Arrient Healthcare. I am in this filed for the past ten years. Before becoming trainer I worked as a medical representatives for different pharma company . I am highly interested in learning from people and …  Read more »

Please ignore my previous comment. Yea the demo was a success. So hereafter I will say”I have been in this field for the past four years. Actually I worked for different consultancies so I didn’t include an article there.

I have to give a demo on one of your programs next week. I would like you to check my self introduction – Good afternoon everyone and thank you for all of your presence. Before we get into the session I would like to quickly introduce myself. My name is Monica. I am working as a Soft Skill Trainer at Synergy School of Business Skills. I am in this filed for the past four years. Before becoming trainer I worked as a Recruiter for different job consultancy. I am highly interested in learning from people and I think teaching/training is …  Read more »

Thank you for sharing your example! One note: “I am in this field for the past four years.” –> Don’t forget, when we’re talking about something that started in the past and continues to now, we use the present perfect. How might you change this sentence to fix the grammar?

Also, we want to add an article to, “… I worked as a recruiter for [a] different job consultancy.”

I wish you much success in your demo this week! Best, Annemarie

Yea the demo was a success! So hereafter I will say”I have been for the past four years. Actually I worked for different consultancies.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love , and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Understand Yourself Better:

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to make a presentation interactive and exciting

6 presentation skills and how to improve them, how to write a speech that your audience remembers, 8 clever hooks for presentations (with tips), how to not be nervous for a presentation — 13 tips that work (really), 3 stand-out professional bio examples to inspire your own, the importance of good speech: 5 tips to be more articulate, how the minto pyramid principle can enhance your communication skills, your guide to what storytelling is and how to be a good storyteller, how to disagree at work without being obnoxious, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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22 Ways to Open a Presentation

Getting your first presentation slide right can be a tricky task. It sets the tone of your whole presentation, and can make or break you in terms of confidence.

Always alter your presentation openings, depending on your audience. Remember that what might work for you in a boardroom would likely turn a room of millennials into a bored room . But don’t worry. Our advice isn’t to start telling jokes at any available opportunity. Instead, we’ve collated the many various ways you can start a speech, to inspire you to choose a presentation slide that’s right for you, and your audience.

22. Welcome!

Use a welcoming presentation slide when people have come specifically to see you present.

Don’t use this if you’re presenting in the middle of other presentations, or when the audience have already seen something to do with your product or service that day.

21. Use a Physical Object

Bring an object along to your presentation that you think could be useful in your presentation, and start with explaining what it is, and why it is significant.

It could be a red ball, which you promise to toss at people who look like they’re going to fall asleep, or a product which you’re trying to sell. Either way, having an object in your opening is an unusual way of starting a presentation, and can get you some important points when presenting.

Use this if you’re presenting to a lively young audience instead of an opening presentation slide.

20. What If…

A good TED talk tactic. Use an imaginary scenario to get the audience to pay attention, and tickle their own abstract ideas about your subject.

Use this presentation slide if you have a hypothetical focus of your presentation, and you’re looking for input from the audience.

19. Show of Hands

Ask the audience their opinion on something.

Often, this can break the ice between you and the audience, and get you feeling a little more comfortable before you start with your first presentation slide.

18.  A Wise Man Once Said… (Or indeed woman!)

Use a famous quote as a point of reference.

This can be a good way to start a presentation if you think the audience need some context before your presentation, and can be an easy way in if you’re about to explain something complicated.

17. A Prelude.

Instead of starting off your presentation with an  about me  or  history slide,  try and tell the audience who you are, and what you’re about before you make the presentation.

One short story about what makes you a real person, and why they should listen to you speak can make a big difference in your confidence, and in the audiences’ faith in you.

16. Dramatic Pause…

You don’t need to use a presentation slide to kick off your speech.

Instead, start your presentation with 10 seconds of silence, and a blank powerpoint slide to heighten the audience anticipation.

15. Add some Glitz

Quote a movie or a song in your first presentation slide to build rapport with your audience.

As long as it’s something that most of the audience will know, you’ll have them listening intently right from the get go!

This is especially important to consider when presenting to millenials.

14. A Number.

Open your speech with a statistical presentation slide.

A number can start your presentation right by giving your audience something tangible to understand.

If your presentation includes an interesting statistic, or you have an interesting point inside your presentation, show it off right at the start to keep your audience curious about how you arrived at that fact.

13.  Make a Bold Claim

Controversial or elaborate hypotheses are often approached in presentations in an apologetic way, with a build up to the claim.

This is mostly due to nervous presenters to whom the idea of seeming silly at the start of a presentation puts them off using this as a tactic. Don’t be one of them!

12. Thank you

Another effective presentation slide opener is to thank the audience for being there.

Make them feel part of the presentation, and appreciated to get the best reaction from them later in your presentation.

11. Ask a Question

Start by asking your audience a difficult question about the topic to get a feel for the room.

Don’t ask them for a show of hands, but instead just ask them to think about it.

10. State their Problem

If you’re pitching to investors, focus on their problem. Try and relate your product or service to how their lives would be improved on your first presentation slide.

If they’re not the right audience, try and relate it their son, their daughter or their mother. Make it personal.

9. Grab their Attention

Do you have a shocking piece of information you’re going to present? Maybe you have an impressive statistic, or fact which you discovered or achieved.

Lead with something bold and colorful to grab their attention from the start.

8. Make Fun of Yourself

Be humble and approachable right from your first slide if you want to make a fantastic impression.

By showing the audience that you can make fun of yourself, and that you’re honest, you will knock down a little of the fourth wall between you and the people in front of you.

7. Use Curiosity

Using curiosity as a way to grab your audience’s attention is a good way to make you feel some power if you get nervous in presentations. Try something along the lines of: “I have the most exciting job in the world. No really, I do. Everyone I meet says “Wow, how do have the energy to do such a thing every day” , as i shrug, and take the compliment. Can you guess what i do? That’s right. I’m an accountant. ”

6. Look Back

Refer to the past in your first presentation slide, and make a comparison of what humans thought the future would look like related to your presentation topic.

This can be a great way of getting the audience to feel like they already knew something about a difficult subject. It can also help to build  connection between you and your audience by relating to a common belief.

5. Look Forward

Open your presentation by referring to the future, and what you hope to achieve with your research, data, or pitch.

This is an impressive first presentation slide if you are trying to convince your audience to believe in something, whether that be a product, or a cause.

4. Use a Foreign Proverb

Using an english proverb might be a bit old hat in this day and age. Unless of course you’re going with the ‘dad joke’ ideal to millenials, in which case, press on!

Instead, use a proverb from a different language. There are some  real gems  out there, and can impress your audience that you’ve gone to the research trouble.

3.  Refer to Current Events

If, on the day you’re due to present you read about an interesting current events story, or news article which links to your presentation, use it as your opening!

Discussing a current events article will show the audience your intellect and also get them understanding you from the get go.

2. Refer to a Historical Event

If you’re presenting something really fantastic, comparing your presentation to something significant in the past can be a good way of building some hype.

Of course, if you’re building something which isn’t that revolutionary, try adapting this opening into a humorous comparison instead, and build some rapport with your audience.

1. Tell a Story

The best way to start a powerpoint presentation is to start is with a story.

A thoughtful story along with a link to your presentation will get you off on the right foot

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Home Blog Business Conference Presentation Slides: A Guide for Success

Conference Presentation Slides: A Guide for Success

In our experience, a common error when preparing a conference presentation is using designs that heavily rely on bullet points and massive chunks of text. A potential reason behind this slide design mistake is aiming to include as much information as possible in just one slide. In the end, slides become a sort of teleprompter for the speaker, and the audience recalls boredom instead of an informative experience.

As part of our mission to help presenters deliver their message effectively, we have summarized what makes a good conference presentation slide, as well as tips on how to design a successful conference slide.

Table of Contents

What is a conference presentation

Common mistakes presenters make when creating conference presentation slides, how can a well-crafted conference presentation help your professional life, how to start a conference presentation, how to end a conference presentation, tailoring your message to different audiences, visualizing data effectively, engaging with your audience, designing for impact, mastering slide transitions and animation, handling time constraints, incorporating multimedia elements, post-presentation engagement, crisis management during presentations, sustainability and green presentations, measuring presentation success, 13 tips to create stellar conference presentations, final thoughts.

The Britannica Dictionary defines conferences as 

A formal meeting in which many people gather in order to talk about ideas or problems related to a particular topic (such as medicine or business), usually for several days.

We can then define conference presentations as the combination of a speaker, a slide deck , and the required hardware to introduce an idea or topic in a conference setting. Some characteristics differentiate conference presentations from other formats.

Time-restricted

Conference presentations are bounded by a 15-30 minute time limit, which the event’s moderators establish. These restrictions are applied to allow a crowded agenda to be met on time, and it is common to count with over 10 speakers on the same day.

To that time limit, we have to add the time required for switching between speakers, which implies loading a new slide deck to the streaming platform, microphone testing, lighting effects, etc. Say it is around 10-15 minutes extra, so depending on the number of speakers per day during the event, the time available to deliver a presentation, plus the questions & answers time.

Delivery format

Conferences can be delivered in live event format or via webinars. Since this article is mainly intended to live event conferences, we will only mention that the requirements for webinars are as follows:

• Voice-over or, best, speaker layover the presentation slides so the speaker interacts with the audience.
• Quality graphics.
• Not abusing the amount of information to introduce per slide.

On the other hand, live event conferences will differ depending on the category under which they fall. Academic conferences have a structure in which there’s a previous poster session; then speakers start delivering their talks, then after 4-5 speakers, we have a coffee break. Those pauses help the AV crew to check the equipment, and they also become an opportunity for researchers to expand their network contacts. 

Business conferences are usually more dynamic. Some presenters opt not to use slide decks, giving a powerful speech instead, as they feel much more comfortable that way. Other speakers at business conferences adopt videos to summarize their ideas and then proceed to speak.

Overall, the format guidelines are sent to speakers before the event. Adapt your presentation style to meet the requirements of moderators so you can maximize the effect of your message.

The audience

Unlike other presentation settings, conferences gather a knowledgeable audience on the discussed topics. It is imperative to consider this, as tone, delivery format, information to include, and more depend on this sole factor. Moreover, the audience will participate in your presentation at the last minute, as it is a common practice to hold a Q&A session. 

Mistake #1 – Massive chunks of text

Do you intend your audience to read your slides instead of being seduced by your presentation? Presenters often add large amounts of text to each slide since they need help deciding which data to exclude. Another excuse for this practice is so the audience remembers the content exposed.

Research indicates images are much better retained than words, a phenomenon known as the Picture Superiority Effect ; therefore, opt to avoid this tendency and work into creating compelling graphics.

Mistake #2 – Not creating contrast between data and graphics

Have you tried to read a slide from 4 rows behind the presenter and not get a single number? This can happen if the presenter is not careful to work with the appropriate contrast between the color of the typeface and the background. Particularly if serif fonts are used.

Use online tools such as WebAIM’s Contrast Checker to make your slides legible for your audience. Creating an overlay with a white or black transparent tint can also help when you place text above images.

Mistake #3 – Not rehearsing the presentation

This is a sin in conference presentations, as when you don’t practice the content you intend to deliver, you don’t have a measure of how much time it is actually going to take. 

PowerPoint’s rehearse timing feature can help a great deal, as you can record yourself practising the presentation and observe areas for improvement. Remember, conference presentations are time-limited , don’t disrespect fellow speakers by overlapping their scheduled slot or, worse, have moderators trim your presentation after several warnings.

Mistake #4 – Lacking hierarchy for the presented content

Looking at a slide and not knowing where the main point is discouraging for the audience, especially if you introduce several pieces of content under the same slide. Instead, opt to create a hierarchy that comprehends both text and images. It helps to arrange the content according to your narrative, and we’ll see more on this later on.

Consider your conference presentation as your introduction card in the professional world. Maybe you have a broad network of colleagues, but be certain there are plenty of people out there that have yet to learn about who you are and the work you produce.

Conferences help businesspeople and academics alike to introduce the results of months of research on a specific topic in front of a knowledgeable audience. It is different from a product launch as you don’t need to present a “completed product” but rather your views or advances, in other words, your contribution with valuable insights to the field.

Putting dedication into your conference presentation, from the slide deck design to presentation skills , is definitely worth the effort. The audience can get valuable references from the quality of work you are able to produce, often leading to potential partnerships. In business conferences, securing an investor deal can happen after a powerful presentation that drives the audience to perceive your work as the very best thing that’s about to be launched. It is all about how your body language reflects your intent, how well-explained the concepts are, and the emotional impact you can drive from it.

There are multiple ways on how to start a presentation for a conference, but overall, we can recap a good approach as follows.

Present a fact

Nothing grabs the interest of an audience quicker than introducing an interesting fact during the first 30 seconds of your presentation. The said fact has to be pivotal to the content your conference presentation will discuss later on, but as an ice-breaker, it is a strategy worth applying from time to time.

Ask a question

The main point when starting a conference presentation is to make an impact on the audience. We cannot think of a better way to engage with the audience than to ask them a question relevant to your work or research. It grabs the viewer’s interest for the potential feedback you shall give to those answers received.

Use powerful graphics

The value of visual presentations cannot be neglected in conferences. Sometimes an image makes a bigger impact than a lengthy speech, hence why you should consider starting your conference presentation with a photo or visual element that speaks for itself.

For more tips and insights on how to start a presentation , we invite you to check this article.

Just as important as starting the presentation, the closure you give to your conference presentation matters a lot. This is the opportunity in which you can add your personal experience on the topic and reflect upon it with the audience or smoothly transition between the presentation and your Q&A session.

Below are some quick tips on how to end a presentation for a conference event.

End the presentation with a quote

Give your audience something to ruminate about with the help of a quote tailored to the topic you were discussing. There are plenty of resources for finding suitable quotes, and a great method for this is to design your penultimate slide with an image or black background plus a quote. Follow this with a final “thank you” slide.

Consider a video

If we say a video whose length is shorter than 1 minute, this is a fantastic resource to summarize the intent of your conference presentation. 

If you get the two-minute warning and you feel far off from finishing your presentation, first, don’t fret. Try to give a good closure when presenting in a conference without rushing information, as the audience wouldn’t get any concept clear that way. Mention that the information you presented will be available for further reading at the event’s platform site or your company’s digital business card , and proceed to your closure phase for the presentation.

It is better to miss some of the components of the conference than to get kicked out after several warnings for exceeding the allotted time.

Tailoring your conference presentation to suit your audience is crucial to delivering an impactful talk. Different audiences have varying levels of expertise, interests, and expectations. By customizing your content, tone, and examples, you can enhance the relevance and engagement of your presentation.

Understanding Audience Backgrounds and Expectations

Before crafting your presentation, research your audience’s backgrounds and interests. Are they professionals in your field, students, or a mix of both? Are they familiar with the topic, or must you provide more context? Understanding these factors will help you pitch your content correctly and avoid overwhelming or boring your audience.

Adapting Language and Tone for Relevance

Use language that resonates with your audience. Avoid jargon or technical terms that might confuse those unfamiliar with your field. Conversely, don’t oversimplify if your audience consists of experts. Adjust your tone to match the event’s formality and your listeners’ preferences.

Customizing Examples and Case Studies

Incorporate case studies, examples, and anecdotes that your audience can relate to. If you’re speaking to professionals, use real-world scenarios from their industry. For a more general audience, choose examples that are universally relatable. This personal touch makes your content relatable and memorable.

Effectively presenting data is essential for conveying complex information to your audience. Visualizations can help simplify intricate concepts and make your points more digestible.

Choosing the Right Data Representation

Select the appropriate type of graph or chart to illustrate your data. Bar graphs, pie charts, line charts, and scatter plots each serve specific purposes. Choose the one that best supports your message and ensures clarity.

Designing Graphs and Charts for Clarity

Ensure your graphs and charts are easily read. Use clear labels, appropriate color contrasts, and consistent scales. Avoid clutter and simplify the design to highlight the most important data points.

Incorporating Annotations and Explanations

Add annotations or callouts to your graphs to emphasize key findings. Explain the significance of each data point to guide your audience’s understanding. Utilize visual cues, such as arrows and labels, to direct attention.

Engaging your audience is a fundamental skill for a successful presentation for conference. Captivate their attention, encourage participation, and foster a positive connection.

Establishing Eye Contact and Body Language

Maintain eye contact with different audience parts to create a sense of connection. Effective body language, such as confident posture and expressive gestures, enhances your presence on stage.

Encouraging Participation and Interaction

Involve your audience through questions, polls, or interactive activities. Encourage them to share their thoughts or experiences related to your topic. This engagement fosters a more dynamic and memorable presentation.

Using Humor and Engaging Stories

Incorporate humor and relatable anecdotes to make your presentation more enjoyable. Well-timed jokes or personal stories can create a rapport with your audience and make your content more memorable.

The design of your conference presentation slides plays a crucial role in capturing and retaining your audience’s attention. Thoughtful design can amplify your message and reinforce key points. Take a look at these suggestions to boost the performance of your conference presentation slides, or create an entire slide deck in minutes by using SlideModel’s AI Presentation Maker from text .

Creating Memorable Opening Slides

Craft an opening slide that piques the audience’s curiosity and sets the tone for your presentation. Use an engaging visual, thought-provoking quote, or intriguing question to grab their attention from the start.

Using Visual Hierarchy for Emphasis

Employ visual hierarchy to guide your audience’s focus. Highlight key points with larger fonts, bold colors, or strategic placement. Organize information logically to enhance comprehension.

Designing a Powerful Closing Slide

End your presentation with a compelling closing slide that reinforces your main message. Summarize your key points, offer a memorable takeaway, or invite the audience to take action. Use visuals that resonate and leave a lasting impression.

Slide transitions and animations can enhance the flow of your presentation and emphasize important content. However, their use requires careful consideration to avoid distractions or confusion.

Enhancing Flow with Transitions

Select slide transitions that smoothly guide the audience from one point to the next. Avoid overly flashy transitions that detract from your content. Choose options that enhance, rather than disrupt, the presentation’s rhythm.

Using Animation to Highlight Points

Animate elements on your slides to draw attention to specific information. Animate text, images, or graphs to appear as you discuss them, helping the audience follow your narrative more effectively.

Avoiding Overuse of Effects

While animation can be engaging, avoid excessive use that might overwhelm or distract the audience. Maintain a balance between animated elements and static content for a polished presentation.

Effective time management is crucial for delivering a concise and impactful conference presentation within the allocated time frame.

Structuring for Short vs. Long Presentations

Adapt your content and pacing based on the duration of your presentation. Clearly outline the main points for shorter talks, and delve into more depth for longer sessions. Ensure your message aligns with the time available.

Prioritizing Key Information

Identify the core information you want your audience to take away. Focus on conveying these essential points, and be prepared to trim or elaborate on supporting details based on the available time.

Practicing Time Management

Rehearse your presentation while timing yourself to ensure you stay within the allocated time. Adjust your delivery speed to match your time limit, allowing for smooth transitions and adequate Q&A time.

Multimedia elements, such as videos, audio clips, and live demonstrations, can enrich your presentation and provide a dynamic experience for your audience.

Integrating Videos and Audio Clips

Use videos and audio clips strategically to reinforce your points or provide real-world examples. Ensure that the multimedia content is of high quality and directly supports your narrative.

Showcasing Live Demonstrations

Live demonstrations can engage the audience by showcasing practical applications of your topic. Practice the demonstration beforehand to ensure it runs smoothly and aligns with your message.

Using Hyperlinks for Additional Resources

Incorporate hyperlinks into your presentation to direct the audience to additional resources, references, or related content. This allows interested attendees to explore the topic further after the presentation.

Engaging with your audience after your presentation can extend the impact of your talk and foster valuable connections.

Leveraging Post-Presentation Materials

Make your presentation slides and related materials available to attendees after the event. Share them through email, a website, or a conference platform, allowing interested individuals to review the content.

Sharing Slides and Handouts

Provide downloadable versions of your slides and any handouts you used during the presentation. This helps attendees revisit key points and share the information with colleagues.

Networking and Following Up

Utilize networking opportunities during and after the conference to connect with attendees who are interested in your topic. Exchange contact information and follow up with personalized messages to continue the conversation.

Preparing for unexpected challenges during your presenting at a conference can help you maintain professionalism and composure, ensuring a seamless delivery.

Dealing with Technical Glitches

Technical issues can occur, from projector malfunctions to software crashes. Stay calm and have a backup plan, such as having your slides available on multiple devices or using printed handouts.

Handling Unexpected Interruptions

Interruptions, such as questions from the audience or unforeseen disruptions, are a normal part of live presentations. Address them politely, stay adaptable, and seamlessly return to your prepared content.

Staying Calm and Professional

Maintain a composed demeanor regardless of unexpected situations. Your ability to handle challenges gracefully reflects your professionalism and dedication to delivering a successful presentation.

Creating environmentally friendly presentations demonstrates your commitment to sustainability and responsible practices.

Designing Eco-Friendly Slides

Minimize the use of resources by designing slides with efficient layouts, avoiding unnecessary graphics or animations, and using eco-friendly color schemes.

Reducing Paper and Material Waste

Promote a paperless approach by encouraging attendees to access digital materials rather than printing handouts. If print materials are necessary, consider using recycled paper.

Promoting Sustainable Practices

Advocate for sustainability during your presentation by discussing relevant initiatives, practices, or innovations that align with environmentally conscious values.

Measuring the success of your conference presentation goes beyond the applause and immediate feedback. It involves assessing the impact of your presentation on your audience, goals, and growth as a presenter.

Collecting Audience Feedback

After presenting at a conference, gather feedback from attendees. Provide feedback forms or online surveys to capture their thoughts on the content, delivery, and visuals. Analyzing their feedback can reveal areas for improvement and give insights into audience preferences.

Evaluating Key Performance Metrics

Consider objective metrics such as audience engagement, participation, and post-presentation interactions. Did attendees ask questions? Did your content spark discussions? Tracking these metrics can help you gauge the effectiveness of your presentation in conveying your message.

Continuous Improvement Strategies

Use the feedback and insights gathered to enhance your future presentations. Identify strengths to build upon and weaknesses to address. Continuously refine your presentation skills , design choices, and content to create even more impactful presentations in the future.

Tip #1 – Exhibit a single idea per slide

Just one slide per concept, avoiding large text blocks. If you can compile the idea with an image, it’s better that way.

Research shows that people’s attention span is limited ; therefore, redirect your efforts in what concerns presentation slides so your ideas become crystal clear for the spectators.

Tip #2 – Avoid jargon whenever possible

Using complex terms does not directly imply you fully understand the concept you are about to discuss. In spite of your work being presented to a knowledgeable audience, avoid jargon as much as possible because you run the risk of people not understanding what you are saying.

Instead, opt to rehearse your presentation in front of a not-knowledgeable audience to measure the jargon volume you are adding to it. Technical terms are obviously expected in a conference situation, but archaic terms or purely jargon can be easily trimmed this way.

Tip #3 – Replace bulleted listings with structured layouts or diagrams

Bullet points are attention grabbers for the audience. People tend to instantly check what’s written in them, in contrast to waiting for you to introduce the point itself. 

Using bullet points as a way to expose elements of your presentation should be restricted. Opt for limiting the bullet points to non-avoidable facts to list or crucial information. 

Tip #4 – Customize presentation templates

Using presentation templates is a great idea to save time in design decisions. These pre-made slide decks are entirely customizable; however, many users fall into using them as they come, exposing themselves to design inconsistencies (especially with images) or that another presenter had the same idea (it is extremely rare, but it can happen).

Learning how to properly change color themes in PowerPoint is an advantageous asset. We also recommend you use your own images or royalty-free images selected by you rather than sticking to the ones included in a template.

Tip #5 – Displaying charts

Graphs and charts comprise around 80% of the information in most business and academic conferences. Since data visualization is important, avoid common pitfalls such as using 3D effects in bar charts. Depending on the audience’s point of view, those 3D effects can make the data hard to read or get an accurate interpretation of what it represents.

Tip #6 – Using images in the background

Use some of the images you were planning to expose as background for the slides – again, not all of them but relevant slides.

Be careful when placing text above the slides if they have a background image, as accessibility problems may arise due to contrast. Instead, apply an extra color layer above the image with reduced opacity – black or white, depending on the image and text requirements. This makes the text more legible for the audience, and you can use your images without any inconvenience.

Tip #7 – Embrace negative space

Negative space is a concept seen in design situations. If we consider positive space as the designed area, meaning the objects, shapes, etc., that are “your design,” negative space can be defined as the surrounding area. If we work on a white canvas, negative space is the remaining white area surrounding your design.

The main advantage of using negative space appropriately is to let your designs breathe. Stuffing charts, images and text makes it hard to get a proper understanding of what’s going on in the slide. Apply the “less is more” motto to your conference presentation slides, and embrace negative space as your new design asset.

Tip #8 – Use correct grammar, spelling, and punctuation

You would be surprised to see how many typos can be seen in slides at professional gatherings. Whereas typos can often pass by as a humor-relief moment, grammatical or awful spelling mistakes make you look unprofessional. 

Take 5 extra minutes before submitting your slide deck to proofread the grammar, spelling, and punctuation. If in doubt, browse dictionaries for complex technical words.

Tip #10 – Use an appropriate presentation style

The format of the conference will undoubtedly require its own presentation style. By this we mean that it is different from delivering a conference presentation in front of a live audience as a webinar conference. The interaction with the audience is different, the demands for the Q&A session will be different, and also during webinars the audience is closely looking at your slides.

Tip #11 – Control your speaking tone

Another huge mistake when delivering a conference presentation is to speak with a monotonous tone. The message you transmit to your attendees is that you simply do not care about your work. If you believe you fall into this category, get feedback from others: try pitching to them, and afterward, consider how you talk. 

Practicing breathing exercises can help to articulate your speech skills, especially if anxiety hinders your presentation performance.

Tip #12 – On eye contact and note reading

In order to connect with your audience, it is imperative to make eye contact. Not stare, but look at your spectators from time to time as the talk is directed at them.

If you struggle on this point, a good tip we can provide is to act like you’re looking at your viewers. Pick a good point a few centimeters above your viewer and direct your speech there. They will believe you are communicating directly with them. Shift your head slightly on the upcoming slide or bullet and choose a new location.

Regarding note reading, while it is an acceptable practice to check your notes, do not make the entire talk a lecture in which you simply read your notes to the audience. This goes hand-by-hand with the speaking tone in terms of demonstrating interest in the work you do. Practice as often as you need before the event to avoid constantly reading your notes. Reading a paragraph or two is okay, but not the entire presentation.

Tip #13 – Be ready for the Q&A session

Despite it being a requirement in most conference events, not all presenters get ready for the Q&A session. It is a part of the conference presentation itself, so you should pace your speech to give enough time for the audience to ask 1-3 questions and get a proper answer.

Don’t be lengthy or overbearing in replying to each question, as you may run out of time. It is preferable to give a general opinion and then reach the interested person with your contact information to discuss the topic in detail.

Observing what others do at conference events is good practice for learning a tip or two for improving your own work. As we have seen throughout this article, conference presentation slides have specific requirements to become a tool in your presentation rather than a mixture of information without order.

Employ these tips and suggestions to craft your upcoming conference presentation without any hurdles. Best of luck!

1. Conference PowerPoint Template

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2. Free Conference Presentation Template

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• Interactive Presentation

How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

Jane Ng • 05 April, 2024 • 9 min read

Is it difficult to start of presentation? You're standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we'll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let's dive in!

Table of Contents

What is a presentation , what should be in a powerful presentation.

• How To Write A Presentation Script
• How to Write A Presentation Introduction 

Key Takeaways

Tips for better presentation.

• How to start a presentation
• How to introduce yourself

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

Presentations are all about connecting with your audience. 

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you've got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve. 

• In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches. 
• In educational settings, presentations are a go-to for teaching or delivering engaging lectures. 
• For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

• Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience's attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
• Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
• Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes. 
• Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic. 
• Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script: 

1/ Understand Your Purpose and Audience

• Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
• Identify your target audience and their knowledge level, interests, and expectations.
• Define what presentation format you want to use

2/ Outline the Structure of Your Presentation

Strong opening.

Start with an engaging opening that grabs the audience's attention and introduces your topic. Some types of openings you can use are: 

• Start with a Thought-Provoking Question: "Have you ever...?"
• Begin with a Surprising Fact or Statistic: "Did you know that....?"
• Use a Powerful Quote: "As Maya Angelou once said,...."
• Tell a Compelling Story : "Picture this: You're standing at...."
• Start with a Bold Statement: "In the fast-paced digital age...."

Main Points

Clearly state your main points or key ideas that you will discuss throughout the presentation.

• Clearly State the Purpose and Main Points: Example: "In this presentation, we will delve into three key areas. First,... Next,... Finally,.... we'll discuss...."
• Provide Background and Context: Example: "Before we dive into the details, let's understand the basics of....."
• Present Supporting Information and Examples: Example: "To illustrate...., let's look at an example. In,....."
• Address Counterarguments or Potential Concerns: Example: "While..., we must also consider... ."
• Recap Key Points and Transition to the Next Section: Example: "To summarize, we've... Now, let's shift our focus to..."

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: "As we conclude our presentation, it's clear that... By...., we can...."

3/ Craft Clear and Concise Sentences

Once you've outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling. 

• Example: "As you can see from this graph,... This demonstrates...."

5/ Include Engagement Techniques

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls, or encouraging participation. You can also spin more funs into group, by randomly dividing people into different groups to get more diverse feedbacks!

6/ Rehearse and Revise

• Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
• Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

More on Script Presentation

How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it's crucial to focus on editing and refining the most critical element—the opening of your presentation - the section that determines whether you can captivate and retain your audience's attention right from the start. 

Here is a guide on how to craft an opening that grabs your audience's attention from the very first minute: 

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience's attention.

For example, Topic: Work-life balance

"Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that's exactly what we'll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it's vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we'll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being. 

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let's get started!"

🎉 Check out: How to Start a Presentation?

Whether you're a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation's impact. With AhaSlides, you can use live polls , quizzes , and word cloud to turn your presentation into an engaging and interactive experience. Let's take a moment to explore our vast template library !

Frequently Asked Questions

How to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script: Understand Your Purpose and Audience Outline the Structure of Your Presentation Craft Clear and Concise Sentences Use Visual Aids and Supporting Material Include Engagement Techniques Rehearse and Revise Seek Feedback

How do you start a presentation? 

You can start with an engaging opening that grabs the audience's attention and introduces your topic. Consider using one of the following approaches: Start with a Thought-Provoking Question: "Have you ever...?" Begin with a Surprising Fact or Statistic: "Did you know that....?" Use a Powerful Quote: "As Maya Angelou once said,...." Tell a Compelling Story : "Picture this: You're standing at...." Start with a Bold Statement: "In the fast-paced digital age...."

What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts: Introduction: Capturing the audience's attention, introducing yourself, stating the purpose, and providing an overview. Main Body: Presenting main points, evidence, examples, and arguments. Visual Aids: Using visuals to enhance understanding and engage the audience. Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action. Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

A writer who wants to create practical and valuable content for the audience

Tips to Engage with Polls & Trivia

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How to Give a Killer Presentation

• Chris Anderson

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

• Frame your story (figure out where to start and where to end).
• Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
• Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
• Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
• Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

• CA Chris Anderson is the curator of TED.

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How to Introduce Yourself Before Giving a Seminar

Last Updated: December 23, 2023 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 422,404 times.

Giving a seminar is an exciting opportunity to share your professional or academic knowledge. No matter who your audience is, begin your presentation with a personal introduction to give the attendees some context about why you’re there. We know how much work goes into preparing for public speaking, so we’ve put together this list of tips to help make introducing yourself a breeze!

Stand up straight.

• This can also help if you’re feeling a little nervous before giving your seminar. A powerful stance helps you feel more confident in yourself as well.

Smile at the attendees.

• Smiling is another thing that can help you feel confident about your presentation before you get into it. This is because it releases endorphins that can calm down anxious feelings.
• Your presentation instantly comes from a very strong place when you start with a big smile, lots of energy, and lots of volume.

Chat with people before the seminar starts.

• For example, if you’re giving a seminar about psychology at a university and you’re up at the front of the classroom with some audience members who are already seated in the front row, you can say something like: “Hi everyone, thanks for coming. Are you all psychology majors?”

Keep your introduction short.

• This is your chance to get the audience’s attention. If you go on too long about yourself before you even get into the content of your seminar, the people might just tune you out right from the start.

Start with your name.

• For example, say something like: “Hi everybody, thank you all so much for coming today. My name is Bob Johnson.”
• If you have any professional titles, such as “Doctor,” include those when you say your name as well.

State your company or profession.

• For instance, say something like: “I’m with Creative Consulting LLC.” Or, say something like: “I work in the marine biology department.”

Say what your specialty is.

• For example, say something along the lines of: “Our specialty is working with new companies to develop their brand’s identity.” Another idea is something like: “My specialty is studying local marine life along Washington’s coast.”

Give an overview of your background.

• For example, you can say: “I studied public relations and journalism at Washington State University and I’ve worked in marketing for almost 10 years now.” Or, say: “I’ve taught marine biology 101 and 209 here on campus for the past 8 years, as well as being involved in the research program for the past 5 years.”

Provide more personal info that you feel is important.

• For instance, you could say: “I’m originally from Canada, but I’ve lived in Washington for half my life now.” Or, say: “When I’m not helping companies with their marketing strategies, I like to go skydiving.”

Introduce your seminar topic.

• For example, say: “In the past decade, we’ve seen a drastic reduction in the native whale populations along Washington’s coast. Today I’m going to compare the current whale activity with that of the 90s, discuss why the population has declined so much, and propose some ways to help the population bounce back over the coming decade.”
• It can be good to introduce your seminar topic intro with an attention-grabbing fact. For instance, if your presentation is about homelessness in Seattle, say: “Every night, more than 3,000 people sleep on the streets of Seattle.”
• It's also helpful to take the audience on a little journey into their won experience. You might start off with a statement like "Think back on your happiest childhood memory..." or "What was the scariest moment of your life?"

Practice your intro ahead of time.

• Your whole intro might go a bit like this: “Hi everyone, thanks so much for coming today. My name is Sarah Ramirez and I’m with Red Door Recruiting. My specialty is recruiting for the finance industry. I studied business at USC and I’ve worked in recruitment for 5 years now. Every year, 25,000 students graduate from our state’s universities and start seeking employment. Today, I want to discuss some of the new platforms and technologies we have for finding and connecting with those new professionals.”

Expert Q&A

Tips from our Readers

• Make eye contact with the audience by looking slightly above people’s heads.
• Be confident in what you have to say!

You Might Also Like

Expert Interview

Thanks for reading our article! If you'd like to learn more about introducing yourself, check out our in-depth interview with Patrick Muñoz .

• ↑ https://www.psychologytoday.com/intl/blog/prefrontal-nudity/201209/standing-confidence
• ↑ https://positivepsychology.com/self-confidence/
• ↑ https://www.apa.org/monitor/2017/02/tips-speaking
• ↑ https://hbr.org/2019/09/to-overcome-your-fear-of-public-speaking-stop-thinking-about-yourself
• ↑ https://hbr.org/2022/08/a-simple-way-to-introduce-yourself
• ↑ https://www.apa.org/members/content/public-speaking
• ↑ https://www.engineering.iastate.edu/ecs/students/the-employment-process/the-employment-process-for-graduate-students/interviewing-as-a-graduate-student/on-site-interviewing/interview-seminar/
• ↑ https://www.luc.edu/media/lucedu/lurop/pdfs/Guide%20to%20Oral%20Presentation%20Introductions.pdf
• ↑ https://www.apa.org/ed/precollege/psn/2019/02/skillful-student

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The 10 best presentation openers.

• Author Chris Tomlin
• Published October 18, 2023

First impressions count. Adopt these techniques to keep your audience rapt from the get-go. Here are the ten best presentation openers.  

Some say it’s 15 seconds; others 30. A few generous souls will even allot up to 60 seconds. Whatever the case, this much is indisputable: you’ve got one minute max in which to capture your audience’s attention at the start of your presentation. After that, they’re gone. 

Physically they’re still occupying the same space, give or take a fidget, but mentally they’re reliving last night’s Netflix marathon, or pondering whether centaurs really have two rib cages. Miss that window of opportunity – those precious seconds in which all eyes really are on you – and you’ve lost your audience. 

The beginning of the story 

Way before you fire up PowerPoint, you’re crafting your narrative and what better way to start than at the beginning? We like you, you’re smart.  

Every presentation is a story. Or at least it should be. It needs to have a clear beginning, middle, and end. As this article is about the best presentation openers, we’ll focus on the beginning. To start your presentation off correctly, you need to be connecting with your audience by setting the scene. Make it clear you understand their industry, the current climate, and give them a sneak peek of what’s coming.  

But how do you connect with your audience in the beginning? Well, it depends on the story that you’re telling, but this article is going to take you through the ten best presentation openers according to Hype Presentations.

10 best presentation openers to start a presentation

1. the statistic .

You don’t want to be splurging all your most important data on your audience at the start – you’ll want to build a crescendo of messaging towards the big reveal later. But a surprising or impressive statistic to start your presentation can help to hook your audience’s attention.  

To avoid confused stares, it’s important you seat any statistic in the proper context. Don’t just deliver the number on its own, frame it in a way that demonstrates why it matters to them. 

For example, try something like ‘By the time I’ve finished this talk, X people will have been affected by [subject]’ as opposed to ‘[Subject] affects X people annually’. 

2. The questi o n  

Ah, starting off with a question: an oldie but goodie from the dusty depths of the public speaking toolkit. And there’s a reason it’s been around so long: it works. By addressing your audience directly, you increase engagement. 

There are a few ways you can go about opening your presentation with a question. You can use an entirely rhetorical one, to get your audience thinking about and reflecting on your topic. Or you can seek responses to turn your presentation into a two-way conversation. 

Starting a presentation with a question helps establish an element of interactivity, and while people might not want to be the first to speak out, you can pick individual audience members and ask them to elaborate after they’ve put their hands up. It’s less of a scary schoolteacher vibe. 

3. The opinion 

If you want to stand out with your presentation opener, be the black sheep in the flock. There’s currency in being a contrarian, and it’s about more than just shock value. Do you remember the film Dead Poet’s Society, where Robin Williams urges his students to rip out the opening page of their textbooks? That’s what you’ve got to do. 

‘As you all know, muscle growth is about progressive overload, clean eating, and smart supplementation.’ 

‘Well, I’m here to tell you that’s a big fat lie. Forget everything you’ve heard about strength training. If you wanna get swole, here’s what you should do…’ 

Your audience might not agree with you, but one thing they certainly can’t do is ignore you. Don’t be a contrarian for the sake of it, of course, but if you genuinely have an unconventional approach, don’t be afraid to put it out there from the start. 

4. The Value Proposition 

Another good way to start your presentation is to jump straight to addressing the audience’s selfish motives. They only care about their own needs and priorities, and the whole reason that they showed up to listen to you is because they want to derive value from your presentation. 

You can get them listening closely by acknowledging this fact and letting them know exactly what they’ll get out of it, if they just pay attention for a little longer. Try something like ‘By the end of this talk, you’ll know how to generate more sales through inbound marketing’. Obviously, don’t promise anything that you can’t deliver, as this risks damaging your credibility. 

5. The problem solver 

For your presentation to be successful, you need to show how you can solve a problem for your audience. So, why not open by describing it? 

Really dig into the pain points that the problem causes – amplify how bad the current situation is and why it needs to be solved. Once your audience recognises the breadth and depth of the problem, you’re in a prime position to solve it with the rest of your presentation. 

6. The reference 

Refer to something your audience will know about, and that is relevant to them. It might be a flashpoint in their industry, or something of wider cultural significance. This provides the opportunity to establish context and set out your points, connecting them to a bigger picture from the start of the presentation, as well as showing you understand their world. 

7. The quote 

We live in a world of aphorisms, maxims, and Pinterest-shared platitudes. If you’re planning your presentation opener to be a quote, better make it a banger. It doesn’t have to be famous – it just has to be memorable. Your audience has probably received a lifetime supply of canned MLK quotes and can recite Steve Jobs’ Stanford commencement address off by heart. If you’re planning to start with a cliche-free quote, you’re going to need to, um, think outside the box. Ahem. 

‘A good speech is like a pencil; it has to have a point.’ 

That’s good. Thanks Pinterest. To get your audience interacting with you from the outset, put a quote on your first slide and ask them who it’s from. Or reveal the first half of the quote and get them to guess how it ends. Instantly, they’re involved and have gone from being a passive to an active audience. 

8. The j o ke  

Be wary. A high-pressure sales environment might not be the best place to make jokes. Neither would a report to investors , detailing how you’ve lost all their money. However, in the right situation, starting your presentation with some humour could help you appear more relaxed, confident, relatable, and creative. 

If you do start your presentation with a joke, please don’t wait expectantly for the laugh. They might laugh, they might not. Either way, quickly move on and keep the presentation going. 

9. The secret 

‘Hi. My name is Mark and, at weekends, I like to wear my girlfriend’s lingerie.’ 

No, not that sort of secret. 

‘Hi. My name is Mark and I’d like to share a secret with you. When I started this job, my greatest fear was public speaking.’ 

Better. Now you’ve revealed a vulnerability, and your audience can empathise with you. If they possess even a sliver of humanity, they should be willing you on after such an admission. 

‘Then I learned to conquer my fear of public speaking. Now, the only things that scare me are the Tarantula Wolf Spider and 4% battery.’ 

We’ve left confessional territory behind now and delved into humour. But, in truth, you can steer your presentation any which way you like from this point. You’ve already piqued your audience’s curiosity. Now you have their attention. 

10. The picture 

Humans are hardwired to remember faces over names. Memory isn’t a spreadsheet – it’s a rich visual tapestry. Start your presentation with a strong image and it’ll do the hard work for you.  

A powerful image will evoke equally powerful emotions: awe; surprise; disgust. Okay, so you probably want to avoid grossing out your audience, but don’t be afraid to make them feel. Whether it’s a cute puppy dog or an iconic war photograph, a powerful picture will sear itself into their consciousness better than a dozen text-heavy slides ever could. 

The storytelling loop 

Forget about your interests and life experience, it’s all about your audience. How can you tailor your presentation opener to appeal to your audience? Think about their industry and interests. A room of coders will respond better to a joke about Linux than a room of event planners. A group of art students will find a Picasso anecdote more relatable than one about Socrates. 

Once you’ve settled upon one of these presentation openers, it’s a good idea to return to it when closing your presentation. This completes the storytelling loop and leaves your take-home message fixed firmly in mind. Conclude that confession. Finish that quote. Captivate that crowd. 

However you start your presentation, make it memorable. Make it explosive. Make it count. After that, the hard work’s done: you’ve got your audience’s attention and they’re keen to hear what else you’ve got to say. 

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