making a good poster presentation

Home Blog Design How to Design a Winning Poster Presentation: Quick Guide with Examples & Templates

How to Design a Winning Poster Presentation: Quick Guide with Examples & Templates

How are research posters like High School science fair projects? Quite similar, in fact.

Both are visual representations of a research project shared with peers, colleagues and academic faculty. But there’s a big difference: it’s all in professionalism and attention to detail. You can be sure that the students that thrived in science fairs are now creating fantastic research posters, but what is that extra element most people miss when designing a poster presentation?

This guide will teach tips and tricks for creating poster presentations for conferences, symposia, and more. Learn in-depth poster structure and design techniques to help create academic posters that have a lasting impact.

Let’s get started.

Table of Contents

• What is a Research Poster?

Why are Poster Presentations important?

Overall dimensions and orientation, separation into columns and sections, scientific, academic, or something else, a handout with supplemental and contact information, cohesiveness, design and readability, storytelling.

• Font Characteristics
• Color Pairing
• Data Visualization Dimensions
• Alignment, Margins, and White Space

Scientific/Academic Conference Poster Presentation

Digital research poster presentations, slidemodel poster presentation templates, how to make a research poster presentation step-by-step, considerations for printing poster presentations, how to present a research poster presentation, final words, what is a research poster .

Research posters are visual overviews of the most relevant information extracted from a research paper or analysis.   They are essential communication formats for sharing findings with peers and interested people in the field. Research posters can also effectively present material for other areas besides the sciences and STEM—for example, business and law.

You’ll be creating research posters regularly as an academic researcher, scientist, or grad student. You’ll have to present them at numerous functions and events. For example:

• Conference presentations
• Informational events
• Community centers

The research poster presentation is a comprehensive way to share data, information, and research results. Before the pandemic, the majority of research events were in person. During lockdown and beyond, virtual conferences and summits became the norm. Many researchers now create poster presentations that work in printed and digital formats.

Let’s look at why it’s crucial to spend time creating poster presentations for your research projects, research, analysis, and study papers.

Research posters represent you and your sponsor’s research 

Research papers and accompanying poster presentations are potent tools for representation and communication in your field of study. Well-performing poster presentations help scientists, researchers, and analysts grow their careers through grants and sponsorships.

When presenting a poster presentation for a sponsored research project, you’re representing the company that sponsored you. Your professionalism, demeanor, and capacity for creating impactful poster presentations call attention to other interested sponsors, spreading your impact in the field.

Research posters demonstrate expertise and growth

Presenting research posters at conferences, summits, and graduate grading events shows your expertise and knowledge in your field of study. The way your poster presentation looks and delivers, plus your performance while presenting the work, is judged by your viewers regardless of whether it’s an officially judged panel.

Recurring visitors to research conferences and symposia will see you and your poster presentations evolve. Improve your impact by creating a great poster presentation every time by paying attention to detail in the poster design and in your oral presentation. Practice your public speaking skills alongside the design techniques for even more impact.

Poster presentations create and maintain collaborations

Every time you participate in a research poster conference, you create meaningful connections with people in your field, industry or community. Not only do research posters showcase information about current data in different areas, but they also bring people together with similar interests. Countless collaboration projects between different research teams started after discussing poster details during coffee breaks.

An effective research poster template deepens your peer’s understanding of a topic by highlighting research, data, and conclusions. This information can help other researchers and analysts with their work. As a research poster presenter, you’re given the opportunity for both teaching and learning while sharing ideas with peers and colleagues.

Anatomy of a Winning Poster Presentation

Do you want your research poster to perform well?  Following the standard layout and adding a few personal touches will help attendees know how to read your poster and get the most out of your information. 

The overall size of your research poster ultimately depends on the dimensions of the provided space at the conference or research poster gallery. The poster orientation can be horizontal or vertical, with horizontal being the most common.  In general, research posters measure 48 x 36 inches or are an A0 paper size.

A virtual poster can be the same proportions as the printed research poster, but you have more leeway regarding the dimensions. Virtual research posters should fit on a screen with no need to scroll, with 1080p resolution as a standard these days. A horizontal presentation size is ideal for that.

A research poster presentation has a standard layout of 2–5 columns with 2–3 sections each. Typical structures say to separate the content into four sections; 1. A horizontal header 2. Introduction column, 3. Research/Work/Data column, and 4. Conclusion column. Each unit includes topics that relate to your poster’s objective.  Here’s a generalized outline for a poster presentation:

• Condensed Abstract 
• Objectives/Purpose
• Methodology
• Recommendations
• Implications
• Acknowledgments
• Contact Information 

The overview content you include in the units depends on your poster presentations’ theme, topic, industry, or field of research. A scientific or academic poster will include sections like hypothesis, methodology, and materials. A marketing analysis poster will include performance metrics and competitor analysis results.

There’s no way a poster can hold all the information included in your research paper or analysis report. The poster is an overview that invites the audience to want to find out more. That’s where supplement material comes in. Create a printed PDF handout or card with a QR code (created using a QR code generator ). Send the audience to the best online location for reading or downloading the complete paper.

What Makes a Poster Presentation Good and Effective? 

For your poster presentation to be effective and well-received, it needs to cover all the bases and be inviting to find out more. Stick to the standard layout suggestions and give it a unique look and feel. We’ve put together some of the most critical research poster-creation tips in the list below. Your poster presentation will perform as long as you check all the boxes.

The information you choose to include in the sections of your poster presentation needs to be cohesive. Train your editing eye and do a few revisions before presenting. The best way to look at it is to think of The Big Picture. Don’t get stuck on the details; your attendees won’t always know the background behind your research topic or why it’s important.

Be cohesive in how you word the titles, the length of the sections, the highlighting of the most important data, and how your oral presentation complements the printed—or virtual—poster.

The most important characteristic of your poster presentation is its readability and clarity. You need a poster presentation with a balanced design that’s easy to read at a distance of 1.5 meters or 4 feet. The font size and spacing must be clear and neat. All the content must suggest a visual flow for the viewer to follow.

That said, you don’t need to be a designer to add something special to your poster presentation. Once you have the standard—and recognized—columns and sections, add your special touch. These can be anything from colorful boxes for the section titles to an interesting but subtle background, images that catch the eye, and charts that inspire a more extended look. 

Storytelling is a presenting technique involving writing techniques to make information flow. Firstly, storytelling helps give your poster presentation a great introduction and an impactful conclusion. 

Think of storytelling as the invitation to listen or read more, as the glue that connects sections, making them flow from one to another. Storytelling is using stories in the oral presentation, for example, what your lab partner said when you discovered something interesting. If it makes your audience smile and nod, you’ve hit the mark. Storytelling is like giving a research presentation a dose of your personality, and it can help turning your data into opening stories .

Design Tips For Creating an Effective Research Poster Presentation

The section above briefly mentioned how important design is to your poster presentation’s effectiveness. We’ll look deeper into what you need to know when designing a poster presentation.

1. Font Characteristics

The typeface and size you choose are of great importance. Not only does the text need to be readable from two meters away, but it also needs to look and sit well on the poster. Stay away from calligraphic script typefaces, novelty typefaces, or typefaces with uniquely shaped letters.

Stick to the classics like a sans serif Helvetica, Lato, Open Sans, or Verdana. Avoid serif typefaces as they can be difficult to read from far away. Here are some standard text sizes to have on hand.

• Title: 85 pt
• Authors: 65 pt
• Headings: 36 pt
• Body Text: 24 pt
• Captions: 18 pt

If you feel too prone to use serif typefaces, work with a font pairing tool that helps you find a suitable solution – and intend those serif fonts for heading sections only. As a rule, never use more than 3 different typefaces in your design. To make it more dynamic, you can work with the same font using light, bold, and italic weights to put emphasis on the required areas.

2. Color Pairing

Using colors in your poster presentation design is a great way to grab the viewer’s attention. A color’s purpose is to help the viewer follow the data flow in your presentation, not distract. Don’t let the color take more importance than the information on your poster.

Choose one main color for the title and headlines and a similar color for the data visualizations. If you want to use more than one color, don’t create too much contrast between them. Try different tonalities of the same color and keep things balanced visually. Your color palette should have at most one main color and two accent colors.

Black text over a white background is standard practice for printed poster presentations, but for virtual presentations, try a very light gray instead of white and a very dark gray instead of black. Additionally, use variations of light color backgrounds and dark color text. Make sure it’s easy to read from two meters away or on a screen, depending on the context. We recommend ditching full white or full black tone usage as it hurts eyesight in the long term due to its intense contrast difference with the light ambiance.

3. Data Visualization Dimensions

Just like the text, your charts, graphs, and data visualizations must be easy to read and understand. Generally, if a person is interested in your research and has already read some of the text from two meters away, they’ll come closer to look at the charts and graphs. 

Fit data visualizations inside columns or let them span over two columns. Remove any unnecessary borders, lines, or labels to make them easier to read at a glance. Use a flat design without shadows or 3D characteristics. The text in legends and captions should stay within the chart size and not overflow into the margins. Use a unified text size of 18px for all your data visualizations.

4. Alignment, Margins, and White Space

Finally, the last design tip for creating an impressive and memorable poster presentation is to be mindful of the layout’s alignment, margins, and white space. Create text boxes to help keep everything aligned. They allow you to resize, adapt, and align the content along a margin or grid.

Take advantage of the white space created by borders and margins between sections. Don’t crowd them with a busy background or unattractive color.

Calculate margins considering a print format. It is a good practice in case the poster presentation ends up becoming in physical format, as you won’t need to downscale your entire design (affecting text readability in the process) to preserve information.

There are different tools that you can use to make a poster presentation. Presenters who are familiar with Microsoft Office prefer to use PowerPoint. You can learn how to make a poster in PowerPoint here.

Poster Presentation Examples

Before you start creating a poster presentation, look at some examples of real research posters. Get inspired and get creative.

Research poster presentations printed and mounted on a board look like the one in the image below. The presenter stands to the side, ready to share the information with visitors as they walk up to the panels.

With more and more conferences staying virtual or hybrid, the digital poster presentation is here to stay. Take a look at examples from a poster session at the OHSU School of Medicine .

Use SlideModel templates to help you create a winning poster presentation with PowerPoint and Google Slides. These poster PPT templates will get you off on the right foot. Mix and match tables and data visualizations from other poster slide templates to create your ideal layout according to the standard guidelines.

If you need a quick method to create a presentation deck to talk about your research poster at conferences, check out our Slides AI presentation maker. A tool in which you add the topic, curate the outline, select a design, and let AI do the work for you.

1. One-pager Scientific Poster Template for PowerPoint

A PowerPoint template tailored to make your poster presentations an easy-to-craft process. Meet our One-Pager Scientific Poster Slide Template, entirely editable to your preferences and with ample room to accommodate graphs, data charts, and much more.

Use This Template

2. Eisenhower Matrix Slides Template for PowerPoint

An Eisenhower Matrix is a powerful tool to represent priorities, classifying work according to urgency and importance. Presenters can use this 2×2 matrix in poster presentations to expose the effort required for the research process, as it also helps to communicate strategy planning.

3. OSMG Framework PowerPoint Template

Finally, we recommend presenters check our OSMG Framework PowerPoint template, as it is an ideal tool for representing a business plan: its goals, strategies, and measures for success. Expose complex processes in a simplified manner by adding this template to your poster presentation.

Remember these three words when making your research poster presentation: develop, design, and present. These are the three main actions toward a successful poster presentation. 

The section below will take you on a step-by-step journey to create your next poster presentation.

Step 1: Define the purpose and audience of your poster presentation

Before making a poster presentation design, you’ll need to plan first. Here are some questions to answer at this point:

• Are they in your field? 
• Do they know about your research topic? 
• What can they get from your research?
• Will you print it?
• Is it for a virtual conference?

Step 2: Make an outline

With a clear purpose and strategy, it’s time to collect the most important information from your research paper, analysis, or documentation. Make a content dump and then select the most interesting information. Use the content to draft an outline.

Outlines help formulate the overall structure better than going straight into designing the poster. Mimic the standard poster structure in your outline using section headlines as separators. Go further and separate the content into the columns they’ll be placed in.

Step 3: Write the content

Write or rewrite the content for the sections in your poster presentation. Use the text in your research paper as a base, but summarize it to be more succinct in what you share. 

Don’t forget to write a catchy title that presents the problem and your findings in a clear way. Likewise, craft the headlines for the sections in a similar tone as the title, creating consistency in the message. Include subtle transitions between sections to help follow the flow of information in order.

Avoid copying/pasting entire sections of the research paper on which the poster is based. Opt for the storytelling approach, so the delivered message results are interesting for your audience. 

Step 4: Put it all together visually

This entire guide on how to design a research poster presentation is the perfect resource to help you with this step. Follow all the tips and guidelines and have an unforgettable poster presentation.

Moving on, here’s how to design a research poster presentation with PowerPoint Templates . Open a new project and size it to the standard 48 x 36 inches. Using the outline, map out the sections on the empty canvas. Add a text box for each title, headline, and body text. Piece by piece, add the content into their corresponding text box.

Transform the text information visually, make bullet points, and place the content in tables and timelines. Make your text visual to avoid chunky text blocks that no one will have time to read. Make sure all text sizes are coherent for all headings, body texts, image captions, etc. Double-check for spacing and text box formatting.

Next, add or create data visualizations, images, or diagrams. Align everything into columns and sections, making sure there’s no overflow. Add captions and legends to the visualizations, and check the color contrast with colleagues and friends. Ask for feedback and progress to the last step.

Step 5: Last touches

Time to check the final touches on your poster presentation design. Here’s a checklist to help finalize your research poster before sending it to printers or the virtual summit rep.

• Check the resolution of all visual elements in your poster design. Zoom to 100 or 200% to see if the images pixelate. Avoid this problem by using vector design elements and high-resolution images.
• Ensure that charts and graphs are easy to read and don’t look crowded.
• Analyze the visual hierarchy. Is there a visual flow through the title, introduction, data, and conclusion?
• Take a step back and check if it’s legible from a distance. Is there enough white space for the content to breathe?
• Does the design look inviting and interesting?

An often neglected topic arises when we need to print our designs for any exhibition purpose. Since A0 is a hard-to-manage format for most printers, these poster presentations result in heftier charges for the user. Instead, you can opt to work your design in two A1 sheets, which also becomes more manageable for transportation. Create seamless borders for the section on which the poster sheets should meet, or work with a white background.

Paper weight options should be over 200 gsm to avoid unwanted damage during the printing process due to heavy ink usage. If possible, laminate your print or stick it to photographic paper – this shall protect your work from spills.

Finally, always run a test print. Gray tints may not be printed as clearly as you see them on screen (this is due to the RGB to CMYK conversion process). Other differences can be appreciated when working with ink jet plotters vs. laser printers. Give yourself enough room to maneuver last-minute design changes.

Presenting a research poster is a big step in the poster presentation cycle. Your poster presentation might or might not be judged by faculty or peers. But knowing what judges look for will help you prepare for the design and oral presentation, regardless of whether you receive a grade for your work or if it’s business related. Likewise, the same principles apply when presenting at an in-person or virtual summit.

The opening statement

Part of presenting a research poster is welcoming the viewer to your small personal area in the sea of poster presentations. You’ll need an opening statement to pitch your research poster and get the viewers’ attention.

Draft a 2 to 3-sentence pitch that covers the most important points:

• What the research is
• Why was it conducted
• What the results say

From that opening statement, you’re ready to continue with the oral presentation for the benefit of your attendees.

The oral presentation

During the oral presentation, share the information on the poster while conversing with the interested public. Practice many times before the event. Structure the oral presentation as conversation points, and use the poster’s visual flow as support. Make eye contact with your audience as you speak, but don’t make them uncomfortable.

Pro Tip: In a conference or summit, if people show up to your poster area after you’ve started presenting it to another group, finish and then address the new visitors.

QA Sessions 

When you’ve finished the oral presentation, offer the audience a chance to ask questions. You can tell them before starting the presentation that you’ll be holding a QA session at the end. Doing so will prevent interruptions as you’re speaking.

If presenting to one or two people, be flexible and answer questions as you review all the sections on your poster.

Supplemental Material

If your audience is interested in learning more, you can offer another content type, further imprinting the information in their minds. Some ideas include; printed copies of your research paper, links to a website, a digital experience of your poster, a thesis PDF, or data spreadsheets.

Your audience will want to contact you for further conversations; include contact details in your supplemental material. If you don’t offer anything else, at least have business cards.

Even though conferences have changed, the research poster’s importance hasn’t diminished. Now, instead of simply creating a printed poster presentation, you can also make it for digital platforms. The final output will depend on the conference and its requirements.

This guide covered all the essential information you need to know for creating impactful poster presentations, from design, structure and layout tips to oral presentation techniques to engage your audience better . 

Before your next poster session, bookmark and review this guide to help you design a winning poster presentation every time. 

Like this article? Please share

Cool Presentation Ideas, Design, Design Inspiration Filed under Design

Related Articles

Filed under Google Slides Tutorials • April 23rd, 2024

How to Align Objects in Google Slides

Optimize your layouts by learning how to align objects in Google Slides presentations. Step-by-step guide with screenshots.

Filed under Design • January 11th, 2024

How to Use Figma for Presentations

The powerful UI/UX prototyping software can also help us to craft high-end presentation slides. Learn how to use Figma as a presentation software here!

Filed under Design • December 28th, 2023

Multimedia Presentation: Insights & Techniques to Maximize Engagement

Harnessing the power of multimedia presentation is vital for speakers nowadays. Join us to discover how you can utilize these strategies in your work.

Leave a Reply

How to Create a Research Poster

• Poster Basics
• Design Tips
• Logos & Images

What is a Research Poster?

Posters are widely used in the academic community, and most conferences include poster presentations in their program.  Research posters summarize information or research concisely and attractively to help publicize it and generate discussion. 

The poster is usually a mixture of a brief text mixed with tables, graphs, pictures, and other presentation formats. At a conference, the researcher stands by the poster display while other participants can come and view the presentation and interact with the author.

What Makes a Good Poster?

• Important information should be readable from about 10 feet away
• Title is short and draws interest
• Word count of about 300 to 800 words
• Text is clear and to the point
• Use of bullets, numbering, and headlines make it easy to read
• Effective use of graphics, color and fonts
• Consistent and clean layout
• Includes acknowledgments, your name and institutional affiliation

A Sample of a Well Designed Poster

View this poster example in a web browser .  

Image credit: Poster Session Tips by [email protected], via Penn State

Where do I begin?

Answer these three questions:.

• What is the most important/interesting/astounding finding from my research project?
• How can I visually share my research with conference attendees? Should I use charts, graphs, photos, images?
• What kind of information can I convey during my talk that will complement my poster?

What software can I use to make a poster?

A popular, easy-to-use option. It is part of Microsoft Office package and is available on the library computers in rooms LC337 and LC336. ( Advice for creating a poster with PowerPoint ).

Adobe Illustrator, Photoshop, and InDesign

Feature-rich professional software that is good for posters including lots of high-resolution images, but they are more complex and expensive.  NYU Faculty, Staff, and Students can access and download the Adobe Creative Suite .

Open Source Alternatives 

• OpenOffice is the free alternative to MS Office (Impress is its PowerPoint alternative).
• Inkscape and Gimp are alternatives to Adobe products.
• For charts and diagrams try Gliffy or Lovely Charts .
• A complete list of free graphics software .

A Sample of a Poorly Designed Poster

View this bad poster example in a browser.

Image Credit: Critique by Better Posters

• Next: Design Tips >>
• Last Updated: Jul 11, 2023 5:09 PM
• URL: https://guides.nyu.edu/posters

104: How to Give a Perfect Poster Presentation

Podcast: Play in new window | Download

Subscribe: Spotify | Email | TuneIn | RSS

It’s a tragic fact: many jaw-dropping, eye-opening, and heart-pounding research results never makes an impact on the scientific community.

And it’s partly your fault.

By “your,” of course,  I mean all of us.  Because when we waste the opportunity to share our results in their best light at a scientific conference or poster session, our viewers may overlook this valuable insight.

But we can do better!  With a little planning, collaboration, and hard work, we can make even a humble poster presentation a vehicle for inspiring the next discovery and building our scientific network.

Let’s get started!

Poster Perfect

A poster session is a unique opportunity for a young scientist.

As a viewer, you get the chance to engage in a casual conversation with other scientists, often one-on-one, about a topic that interests you.  It’s an opportunity to ask for clarity, pose a question, or offer ideas without an audience of 200 staring at the back of your head.

As a presenter, you get all of those benefits, as well as an opportunity to build your network and identify collaborators.  You also get many chances to practice your ‘pitch’ as new visitors step up every few minutes.  It will sharpen both your skill as a communicator and your research plan.

And while there are probably some guidelines for being a good poster-viewer, in this episode, we focused our discussion on the best ways to prepare and present a poster.

Before You Begin

As with any presentation, answering a few questions before you get started will save you hours in front of the computer.

Know Your Audience

If you are presenting to the Microbiology Conference, you may want to include more detailed background information than if you’re presenting to other experts in your sub-field at a Malaria Symposium.  Space is limited, and thinking ahead about what your audience may, or may not, know will help you prepare for the proper range of visitor experience.

Start Early

You may be a wizard of poster creation and can put off your design until the night before you fly to the conference, but that’s a bad idea.  Instead, leave extra time before printing share your file with collaborators for review.  They need time to look over your work and offer feedback before it’s committed to (gigantic) paper.

Practice, Practice, Practice

You’ll also need time to practice presenting the poster.  More on this later, but sometimes the act of presentation lets us see where we have gaps or mistakes in the logic or design.  It’s a good idea to practice with people from outside your lab because if they are already familiar with your work, they won’t notice when you skip steps or fail to explain a concept clearly.

Find Your Story

It may sound odd, but poster presentation is a form of story-telling.  The best posters make that story clear and concise.

Even if you have multiple projects in the lab, choose ONE to present in your poster.  Start by jotting down a central question you’re trying to answer, or a hypothesis your lab is testing.  Keeping this key idea in mind as you prepare the presentation will give you a firm structure on which to hang the other elements.

Making a Poster

There are a couple of broad guidelines to keep in mind as you create your poster.

First, remember that the poster is a visual form, and space is limited.  That means you should avoid printing long paragraphs of text.  Instead, use the space to display graphs, images, and figures, with a few bullet points or figure legends to help the viewer track the story.

Second, stick with a ‘standard’ layout.  Your viewers have been trained for years to look for titles at the top and conclusions on the bottom right.  You make viewing your poster harder by moving these elements around.

Third, maintain consistency within your poster.  Stick with one or two fonts, and be sure that headings, bullets, and figures are matched in style, weight, and size.

Finally, give your work some breathing room.  White-space is important, and will make the poster more readable.

Poster Pieces

Manuscript titles are often formulaic and a bit dull as they describe the basic findings of the research paper, but your poster title can be more creative.  The goal is to catch a viewer’s attention while also letting them know what they’ll see when they visit.

Again, remembering your audience, include enough information to help them understand your main question or hypothesis.  Avoid paragraphs, and include a figure or diagram if you can.

Hypothesis / Main Question

This section is an absolute must, so don’t forget it!  It lets the viewer instantly understand what the poster is about and what they can expect to learn if they follow you through to the conclusion.

Again, a diagram or figure works great here.  Use this section to help the viewer understand your experimental approach to the question.  You don’t need to detail every last step – save that for the paper you publish!

This is where the action is.  Remember – you don’t need to include every experiment you’ve ever done.  Just describe the results that help address the main question/hypothesis.

Use descriptive figure titles that help the viewer understand your conclusion.  “Gel of Protein X” doesn’t help anyone, but “Protein X is Up-Regulated After Drug Treatment” tells them what they should expect to see in the scan. 

Cut out extraneous information or parts of the image, and use arrows or boxes to help direct attention to the relevant parts.

Double check this section for readability – axes and labels can often be too small to read from a four-foot distance.

Conclusions

Another chance to draw a diagram!  Or use 2-3 bullet points to help summarize what you’ve found.

Other Sections

Some posters include acknowledgements or future directions.  These are optional and might make sense on a case-by-case basis.

Every poster should include the author’s contact info, though!  This allows people to reach out even if you’ve stepped away from the poster, and helps collaborators keep in touch after the meeting.

Presenting a Poster

Crafting the perfect poster is only half the battle, now it’s time to describe that work from start to finish.

Timing is Everything

Walking a viewer through your presentation should take roughly five to seven minutes.  That doesn’t seem like a long time, but it’s an important target.  Many presenters take too long to share the poster, leaving the audience bored, uncomfortable, and searching for a way out.

By telling your story in five minutes, you let the audience guide the conversation.  If they’re satisfied with your description, or bored out of their minds, they can move on to another poster.

If they’re excited and want to learn more, they can ask questions or probe the results more deeply.

Act Like an Actor

As you present, remember that you mustn’t turn your back on your audience!  You’ll be tempted to turn to look at the poster yourself, closing off the conversation.  Instead, keep an open stance and point out relevant sections off to your side.

Also, check your enthusiasm.  Too many poster presenters seem bored, tired, or listless.  If they don’t think their work is exciting, why should their audience?! 

Stop a moment to notice your energy level, and try to step it up as you present.  Make eye contact, welcome new viewers as the approach, and modulate your voice. 

Your enthusiasm for your work can be contagious.

Tailor Made

Because most poster presentations occur one-on-one, it’s imperative that you actively tailor your pitch to the person standing in front of you.

When they step up, you can briefly ask about their background or interest in the subject.  If they’re a neophyte, you’ll want to avoid jargon and check that they’ve understood each section before moving on. If they’re an expert, they may want to skip straight to the results!

Be aware of their cues and body language, and let them help steer the conversation.

That’s it! Now you’re a poster-presenting-pro!  Go make a splash at your next poster session, and be sure to share YOUR tips and ideas for poster presentation in the comments below.

For more information on attending conferences, check out Episode  097: Conference Like the Pros – How to Plan, Network, and Win

I’m Getting Seasick

This week, we sample a very special ethanol that has probably traveled farther than we have. 

Jefferson’s Ocean Bourbon  spends its time in a barrel bobbing around on a research ship as it sails around the world!  Supposedly, all of that rocking, equatorial heat, and sea spray mimics the way bourbon tasted when it was shipped back from the New World.  

Best part: you get to read the Captain’s Log of each batch’s journey!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed .

• Library Pages

How to Create a Poster Presentation

Getting started, poster design best practices.

• Don't be too wordy! Keep text concise and clear.
• Organization is key. Think about what you want to say first and then carefully consider layout.
• Consider your audience. What will they have questions about? What do you want them to learn from your poster?
• Make sure your title is descriptive and large enough to be readable from far away.
• Think about image and font sizes so the poster is readable from 5-8 feet away.
• Use headings, bullets, and graphics to break up text.
• Make sure your images and graphics have contrast so they pop on the page.
• Think about including contact information for those who want more information.
• Remember, your poster will read left to right just like a page.

Example Posters (Click arrow to scroll through)

Award Categories

This year posters will be judged in two categories:

Most Visually Appealing Poster Description: A visually appealing poster can be judged based on the following criteria:

• Do visuals enhance poster content? Is it eye-catching?
• Are the components of the poster balanced across the space?
• Easy to read, pleasing-on-the-eye font/ color scheme choices? Is text error-free?
• Are photographs, graphs, tables, and other graphics creative?  

Best Articulation of Career Development Through Internship Description: In this category, we are looking for the poster to show how the internship impacted the student’s career path and development of career competencies.

• Poster provides clear description of the internship including student’s responsibilities/accomplishments
• Poster clearly identifies career readiness skills and how they were strengthened through internship
• Poster articulates student’s next steps and career goals
• Poster showcases internship in dynamic way such as “day-in-the-life”

Poster Template

This template will help you get started. Just download this and add your content to the boxes using PowerPoint. Be sure to keep the box sizes the same so that the poster will print properly.

Need Access to PowerPoint?

Because of the ease of importing images, formatting text boxes, and making slides with extra-large dimensions, many people use PowerPoint for creating posters. For this project, please use the PowerPoint template on this page for your poster. BC students can download PowerPoint for free . You are only allowed one download per computer. If you have received a new computer since your first download, you can re-download it on your new device. For any other technical assistance or if installation does not work, please connect directly with BC Information Technology Services by either calling (617-552-4357) or visiting the IT Help Desk located in O’Neill Library, 3rd floor. For those on or close to campus this summer, you can also use the Library computers that house all softwares.

Microsoft Office @ BC

• Last Updated: Feb 7, 2023 11:38 AM

+31 (0)6 5465 1346 | [email protected]

CAUSE AN EFFECT

Blog on science communication

How to design a poster presentation so your research stands out

Giving a poster presentation is not the dream of every scientist, but we help you to make a beautiful and effective poster presentation to take advantage of the networking opportunity!

Your research is important, so why waste everyone’s time with a poster with the main message hidden in bullet points and a design that makes it challenging to decipher text and tables?

Also check out our Poster Design Guidelines

The ultimate guide for good poster presentation design. Use it to create a well-designed poster that stands out and effectively communicates your research. We’ve created this together with conference organizers, scientists and universities. It’s based over a decade of experience with (visual) science communication.

What is the goal of your poster presentation?

A quick reminder: The main goal of a poster presentation is not to share your research results. If that were the case, you could just publish it, email it to colleagues in your field or hand out copies of your paper during conferences. Instead, the goal of standing next to your poster is to have interaction with other researchers in your field , learn from their critical questions, feedback, and suggestions, and make connections for future collaborations.

Your new goal is to present your work clearly and make sure that people stop to talk to you about your work. To achieve this goal, you and your poster need to STAND OUT. If you do it well, presenting your poster is an incredible learning opportunity. In our e-book about designing presentations , we talk a bit more about how to define your goal and message. Think about what your main message is, WHY your message is so important (typically the ‘background’ section) and only then WHAT the evidence is supporting your message (the ‘results’ section).

Write down your research as a story

We do this exercise in our science communication workshops a lot:

Write down your entire research in a single sentence (commas are allowed). Don’t worry if you don’t get it on the first try. In our workshops, we often start out by writing it down in a single paragraph or a one-minute speech and then shorten it until you have a single sentence. Answering the following questions help you get started:

Why are you doing your research? What is your ultimate goal?

e.g. We want to slow down Alzheimer’s disease, find a cure for small-cell carcinoma, find out which cells are responsible for skin cancer. We want to improve patient care in hospitals. We want to understand the environmental causes of obesity. We aim to study the best way to lose weight. We want to develop a new standard for research outcomes. (Just a few examples from our clients)

What is the underlying problem? Sometimes your research goal is more obscure than curing cancer or solving obesity. People will know these are major problems, and you do NOT need to point this out to them. However, you might be solving a problem people don’t know about yet. If that’s the case, you have to explain the problem AND the goal or solution to the problem. e.g. We think there is a better way to diagnose disease X than is currently done because current practice is very costly.

What exactly are you looking at in your research? How are you executing your research?

e.g. you are studying human behavior, performing cell microscopy, literature research in the national archives, interviews in local communities.

e.g. you are using epidemiology, meta-analysis, RCT, In-vitro study, computer modeling, AI, fieldwork, (online) questionnaires.

What makes your research, approach, or team unique?

e.g. We’re doing the first multi-disciplinary research into obesity prevention / We have an international team with over 20 participating countries / We developed a unique new technique or methodology / We combine all available data to date / We have a specific breed of mice that might answer the question better / This is the first time anyone has ever looked at X or used method Y.

This would result in a sentence like this:

To find out how to slow down Alzheimer’s disease, we are using new metabolomic profiling techniques to find pathways to prevent beta-amyloid proteins from forming harmful plaques in the brain.

This can be the new subtitle or large quote of your poster! It’s the main summary of what you’re trying to achieve.

Have a question as your main title

For the main title, you might want to use something even shorter. You can choose to have a question as a main title. This might lure more people to your poster than a statement. What about “Mental health in hospitals: what can health professionals do to ease the pain?”. It’s the perfect start to a conversation. Imagine what the first question would be that you can ask a person approaching you. It does not tell the whole story but makes people curious enough to walk up to your poster to read the answer or have a discussion with you.

Another example:

QUESTION: Will assessing differentiated dysplasia improve risk assessment of leukoplakia better than current WHO standards?

STATEMENT: Adding differentiated dysplasia to classic dysplasia assessment is a stronger prognostic indicator (HR:7.2) for malignant transformation than current WHO standards.

The 5-second science communication rule

In general, you only have a few seconds to grab attention with your poster. People will only stop at your poster if they are drawn in by an interesting title or a stunning design. When they decided to slow down and start reading more, it takes them about 30 seconds to read your poster. This is not reading in a traditional sense, but more skimming the titles. This means that if your titles are words such as Introduction, Methods, Results, Conclusion they will still have no idea what your research is about!

Reading your poster should not be a chore. Test it with some friends or colleagues. Show them your poster for 30 seconds, and ask them what they think is your main message, and what result/word/graph/design piqued their interest.

Poster prep-time!

• Think about what you want to get out of this poster presentation. Do you want to connect with at least 3 senior researchers? Do you want to get feedback on a specific result? Do you want to discuss your methods and ask others how they would do this?
• Prepare what you want to say when someone approaches your poster. Or better yet, what you want to ask them.
• Think about what critical questions people may have about your poster and prepare a short answer. Is your research about dairy and it is funded by the dairy industry? Expect some critical questions. Be grateful you get these questions, it’s what proper scientific discussion is all about!

Do not conform to “standards” imposed by the conference

We know that you often have to adhere to guidelines for your poster presentation. Maybe you have to abide by a standard template from your institution, or have huge logos from every single collaborator (and even pictures of their locations!) on it. We advise that you do NOT give in to these demands without a fight. Remember: these guidelines are not made by science communication experts, but often by the press officer with a desire for a uniform look or by more senior scientists who think design is something achieved by rainbow-colored text effects in Word. You get our frustration…

Of course, it’s good to adhere to the physical format of the poster mount and have large and legible text, but we’ll try to push you out of your comfort zone here a bit. You will not get punished by anyone for using different colors than your institution, use a different font, and use design in a way that makes your research pop. Remember: you can not stand out if your poster looks like all the other boring posters in the room!

TEXT: How to make sure your main message stands out

Don’t structure your presentation like a paper.

Ditch the abstract/introduction/results/conclusion/acknowledgments structure and create your own interesting titles. Instead: write conclusive titles that people can skim. This means that you should make sure that your titles (the largest texts on your poster) tell your story.

Turn headings into conclusions & quotes.

Instead of the vague descriptive title “Costs of diabetes” you can turn it into the main conclusive message: “Total costs of diabetes have increased to $245 billion.” Which one do you prefer?

This means that you do NOT highlight the least interesting words on your paper, but let the MESSAGE stand out. We cringe when we see the words “Background” highlighted in huge bright blue text, and the main message obscured in smaller text.

An example: How to structure your research (based on https://www.ncbi.nlm.nih.gov/pubmed/32023777 ).

Which behavioral and nutritional factors are targets for stomach cancer prevention programmes?

A meta-analysis and systematic review of 14 behavioral and nutritional factors in 52,916 studies.

Helicobacter pylori infection, smoking, alcohol, high salt intake were identified as the main factors contributing to stomach cancer.

These results may be utilized for ranking and prioritizing preventable risk factors to implement effective prevention programs.

As you can see, with the new structure, it’s already a short explanation of your entire research! Way to go!

TIP: Does your research show negative results? Shout it from the rooftops! Don’t be disappointed, your research is just as important as anyone else’s. Do not hide it, show it, so other people can learn from it.

DESIGN: Keep it clean and simple

How do you think you will come across if you use different backgrounds, colors and fonts for every slide? Does that really make you look creative and professional? We know it’s tempting, but don’t use every tool PowerPoint has given you to design with. Don’t use gradients, drop-shadows, text effects if you don’t know how to use them.

The design of your poster should support your story, provide structure, and make your presentation more effective. Design can also help distinguish between the main message and supporting information. By using different designs for your main thread and quotes, anecdotes, or examples you make sure people don’t lose sight of your most important messages.

We love to show bad examples, so check out this poster presentation dissection:

Only use bullet points for actual lists

If there is one piece of advice we would love for you to remember from this post: do NOT use bullet points for sentences! It transforms them into weird short sentences and doesn’t make your messages any clearer. Please, only use bullet points for actual lists. Like countries or disease outcomes you are measuring. Disregard your instinct to put bullets before sentences and just write a nice readable paragraph instead. People will love you for it! If you’re feeling creative you can always ask yourself the question of whether there are better ways to visualize your bullet points. Showing the countries you’ve gathered data from in an actual map is MUCH more informative than a list (anybody knows where Kyrgyzstan is located exactly?). We often use https://mapchart.net/world.html for creating maps.

COLOR: When in doubt, start with white and grey, and add a single pop of color.

We’re not going to explain color theory here. And don’t be afraid to use ANY color you want. Just make sure to check whether it has enough contrast with the background to be legible (with the WebAIM contrast checker ). Don’t waste your time on this. When in doubt, choose 1 single color (or shades of the same color) and combine it with black for text and white and light grey for backgrounds, boxes, and borders. Add a single pop of color to create focus where you want the audience to look, e.g. important keywords, arrows, and your main message. We have added some color scheme examples in our Poster Presentation Template (see below).

IMAGES: Only use images that contribute to your message

Text alone can be a bit uninspiring sometimes. We encourage the use of images but make sure they contribute to your message. Either use them to show which topic you are researching (e.g. plane aerodynamics, body fat distribution, or the history of women’s rights), or when they have intrinsic value and show something that you cannot point out in words (e.g. the location of an aorta stent, or the flow of information between low-orbit satellites). Don’t add cute images of people, landscapes, university buildings or flower patterns to spice up your poster. Check out our favorite resources for good free copyright-free images and design tools.

So please don’t use random useless stock photo’s like these in your presentation! #facepalm

GRAPHS: Make sure people can read a graph without having to consult a legend or description.

A graph is better than a table. It’s much easier to understand relationships in your data when presented visually in a graph than as numbers in a table. However, a conclusion drawn from the data, presented as a main conclusion with a single number (e.g. alcohol consumption is 23% higher in France than in Sweden) is better than your run-of-the-mill graph with a vague description of the two axes.

Write graph titles as a conclusion of your result.

Which title do you think is better?

Projected disease prevalence and mortality reduction over 20 years for the population aged 18 to 95 years in nine European countries with lower salt intake.

Lower salt intake reduced the prevalence of stroke in Poland by 13.5%

Don’t use separate legends in your graph (e.g. those boxes on the side of the graph). If possible, put the text/label explaining what a line represents next to the line. This prevents people from having to go back and forth between the graph and legend to understand its message.

• Do not copy your complex research paper title as the title on a poster. Create a short and snappy poster title that draws people in.
• Don’t include any text, graph, or image that does not contribute to your main points. If people can understand your main message without them, leave them out.
• Never apply chart junk in your graphs, remove all unnecessary lines/gradients/grids.
• Don’t use high-contrast boxes with rounded corners: this creates weird arrows between boxes that draw your eye to the area in between text.
• Avoid unclear QR codes, people will have no idea what happens after they scan it and it’s often being used for fraudulent purposes.
• Rewrite the title into an intriguing question or statement, so people know what to talk to you about.
• Your main purpose/unique proposition/interesting result should be the largest text on the poster. You should be able to read it from five meters away.
• Ensure that everything on the poster is self-explanatory. Avoid abbreviations and acronyms.
• Make sure it’s clear from the poster who you are. Highlight one of the authors, or add a (recent, professional) portrait, so people can also find you later if they visited the poster when you were away.
• White. Space. Scientists seem to think that white space is wasted space that needs more text crammed in. The opposite is true. More white space makes your poster seem less daunting, and easier to approach.
• Have a call to action on your poster. Who do you want people to contact, and what would you want to talk about in future communications? Include your Twitter, LinkedIn, email if possible.
• When in doubt about the colors: choose white and light grey and add a single pop of color. It’s the safest bet!
• Avoid jargon. You can get into jargon and details AFTER people have approached you and your poster.
• Use enough contrast between the background and letters so people can actually read it. You can check your contrast at: https://webaim.org/resources/contrastchecker/

Creative ideas for those who are ready to conquer the world with their research:

• Laminate your poster and give people a whiteboard marker to write things on it or highlight sections they think are important. This is not only a nice gimmick that people will remember, but can be good for you as a reminder of the feedback you were given. As an added bonus it gives visitors a chance to interact with each other.
• Bring a prop related to your research to the stand. Do you research fat cells? Bring a pound of lard with you. Do you research tooth health? Bring a plastic jaw with you that people can look at.

Tip: Print on textiles instead of paper. Easier to take with you on a plane without tearing or creasing. However, do this only when you are going to use the poster multiple times, it’s a waste of material otherwise.

To hand out or not to hand out?

A hand-out is a great way to get into depth without cramming every single detail into your poster. But you might just have printed 20 copies and nobody to hand it out to. Also, who reads all the things they collect when they get home? In other words: we do not advise you to bring hand-outs.

As useful as it may seem, we think that making the connection is more important than sharing the details of your research right then and there. So instead, give out your LinkedIn or ResearchGate details or your personal website URL, so you are instantly connected and they will see any new updates you post in their timeline. If they are still interested in the details, you have their contact information to send them your paper when it’s published!

POSTER PRESENTATION – A CASE STUDY

Have you read all our tips but still don’t know how to implement them in your poster? Don’t worry, we will go over a case study of an existing poster presentation.

For this case study, we worked together with Joseph Diab , a PhD candidate in bioanalytical chemistry at The Arctic University of Norway (UiT) doing research into Ulcerative Colitis. He wanted to update his poster for his next poster presentation and volunteered with us to make it better.

The BEFORE poster

The poster he made was a typical poster, not bad at all actually, we’ve seen much, much worse… But there was plenty to improve. Let’s go over the poster to find out what could be improved.

The good thing about the poster was that the main title was written in big text, and he even emphasized the most important words. This is a great way to have it stand out more. He did not fall into the trap of having his paper title as the main title, and put it in smaller text below. He was right to make the conclusion bigger as well.

However, there is room for improvement. When you look at the poster while squinting your eyes, only the main title jumps out at you. There is not much larger text to scan to get a feel for what he’s trying to tell us. We’re also missing the reason he is doing this research. Why is it important to reveal the metabolomic signature? If the urgency is missing, people might walk past your poster.

So, to make his poster better we’ve given Joseph some homework questions about his research. These are his answers:

What do you want to get out of this poster presentation?  Joseph: I want to get feedback on how to proceed and validate these finding, and how to unravel the role of microbiota in IBD (Inflammatory bowel disease).

Can you tell me in your own words what the main purpose of your research is? Joseph: IBD is an untreatable nasty disease. The only available treatment just makes the patients go from active inflammation into remission. Most of these patients will develop inflammation again. Moreover, 20-30% of the patients develop very severe outcomes and need surgery, and they might die from complications or from cancer (caused by the treatment failure). In my research, we aim to find a biomarker to predict the outcome from the moments the patient gets the diagnosis.

Why is your research unique? Joseph: This is the first study to determine the full proteomic and transcriptomic profile in treatment-naïve and deep-remission UC patients.

What is the relevance of your results in the real world? Joseph: We are using metabolomics to improve the patient’s stratification in IBD.

We love it when researchers explain something in their own words, it’s so much clearer than when written as a paper! Here are the steps we took to improve his poster:

Step 1: Create an engaging main message.

We’ve rewritten the main message of his poster to include the main goal of his research (to improve IBD treatment) and made it a bit more interesting by adding part of his research results stating that he has found the “first clue”. This is a great way of showing that each research project is just one small step towards final answers, and this can make your audience a bit more curious. Who doesn’t like to figure out clues? This way the title also gives away a part of the results, which makes it easier for people to understand what you’ve accomplished.

Before: Ulcerative Colitis is characterized by altered tryptophan and fatty acid metabolism.

After: Finding biomarkers to improve the personalized treatment of Ulcerative Colitis. Altered tryptophan and fatty acid metabolism provide the first clue.

Step 2: Put the most important messages first.

In Joseph’s poster, like in so many, the conclusion is hidden away at the end of the poster. We’ve moved it up next to the title. In addition, we’ve moved the author affiliations to the bottom of the poster. They were taking up too much prime real estate, and it’s not very relevant for your audience.

Step 3: Create an effective design

We were lucky that Joseph was doing research in a field that is easy to visualize. Ulcerative Colitis is a disease of the large intestines, so we used an illustration of one to enhance the design. This was not just to “make it pretty”, but also to visually show the topic and draw your eye towards the most important message: the conclusion. People recognize an intestine much faster than reading the text.

We stayed away from the boring academic blue. Everybody is using it, which is a good reason to not use it yourself (the easiest way to stand out!). In this case the best choice was to just use the colors from the image. With this bright pink as an accent color, and whites and greys as main colors, you generate a nice cohesive color scheme in a snap!

TIP : If you can find a relevant image for your poster, always use that color in your color scheme! PowerPoint now has an eyedropper tool that enables you to pick any color from an image and use it in texts or boxes.

We wanted to separate the different paragraphs, but not draw too much attention to it by using dark backgrounds, thick borders or lots of contrast, so we used subtle shadow which divides the main sections but does not distract.

Step 4: Emphasize your most important messages

Our advice is to de-emphasize words such as methods and background . However, this might be a bit scary, since it deviates so much from what posters have looked like for years. So we decided to keep it, but use a smaller font size. We used the pink color to emphasize the most important sentences and draw your eyes towards them. If you squint and just read the larger pink text, you should be able to understand the research. We wanted to make it stand out more and make it bigger, but there was not enough space on the poster to increase the font size. An important lesson in working with limitations!

Step 5: Make it engaging and easy to understand for your audience

To make sure the answers to Joseph’s homework were included in the poster, we came up with the “What’s new” section. Just reading this section gives you a very good grasp of the main goal and why the research is unique.

The “How can you help?” section prompts the visitor to have a conversation and invites them to share their ideas about this topic. This is the conversation starter you need for a successful poster presentation.

Step 6: Kill your darlings

There is never enough space on a poster, so we needed to scrap some of the texts and graphs. For each graph, we asked whether it was really necessary to include. Did this graph really contribute to the main message, or could anyone at the conference understand the research perfectly fine without it?

As you can see, we ditched one of the two almost similar multivariate analysis graphs. They showed almost the same thing. We also removed the Venn diagram. It contained some very detailed information that was not essential for the main message and therefore took up too much valuable space.

We also wrote new titles for the graphs in the results section. Instead of a descriptive title (Pathway analysis), we wrote a concluding title (Integrated pathway analysis provides a unique and detailed snapshot of the metabolic changes in the onset of UC.). You want to give away your conclusion from the graph, not have people spend 5 minutes trying to figure it out themselves from looking at the dots.

In the graphs we made the outlying pathways more prominent with the dark blue background, so you can immediately find these pathways without having to read all of them.

Step 7: Background information & call to action

There is always some boring information you have to include, or your supervisors won’t be happy. Logos of your institutions, affiliations, the title of your paper. We put them where they belong: on the bottom of the page in smaller font. Very few people will be interested in this at first glance.

We do want to show who the person is behind the poster, so we kept the headshot of Joseph and added a call to action: Connect with Joseph Diab for more details and a discussion of this paper.

This lowers the threshold for people to connect with Joseph later. After all: he invited them to email him already! Since Joseph is active on Twitter we included his Twitter handle as well as his email address. This is very important. If you want to keep in touch with people who pass by, you have to give them your contact information.

A QR code might sound very hip, but we advise against using it. For starters, it’s not really telling anyone where you will end up. Are you linking to the paper, to Joseph’s personal website, his Twitter account, or his University’s website? People might not even have a smartphone or QR reader. The best thing is to ask people on the spot to connect with you on LinkedIn, Twitter, or send you an email, so you’re sure they will keep in touch.

The result:

Check out Joseph attracting attention with his new poster at the European Crohn’s and Colitis Organisation (ECCO) 2020 annual congress:

Let us know what you think!

Do you have a question that wasn’t answered in this article? Write to me at [email protected] , or check out our workshop on Poster presentation & Infographic design .

A poster presentation template to not take too seriously

Want to get a head-start on designing your poster? We’ve developed a simple template for your poster to get you ahead of the curve. But don’t take this template too seriously! In fact, we usually advise against using templates, if everybody starts using them, nobody will stand out. It’s your job to make it interesting and fit your needs and limitations.

About the Author: Liesbeth Smit

Search for more scicomm tips:, read more about science communication:.

Tool to create your own data visualisation with icons

Increase the visibility of your research project website and reach your target audience

Find inspiration for your design & create a unique style for your research website

Define the goal & pitch for your poster presentation

Our favorite (free) tools to create better designs for science communication

Designing for impact: the lessons I learned from my science communication internship

Become a pro science communicator with our workshops.

IMPACT with science communication

Do you want to have a positive effect on the world? We'll make you think about your goal, audience, and message and ensure you know what it takes to create impact! Also available as a keynote lecture.

Pitch your science to any audience

By understanding your audience and aligning your message to their needs, you can really get your point across. In this workshop you’ll create a short pitch or article to practice just that.

Poster design & graphical abstracts

Create beautiful and effective infographics, posters and graphical abstracts. You will learn the best practices in design to make sure your work gets noticed and is easier to understand.

Science and the media

Do you want to be more confident around journalists or the media? Or do you want to take advantage of the opportunities that social media offer for scientists? We'll get you started!

Contact us to find out what we can do for you!

In English or Dutch

[email protected]

Call Liesbeth: +31 (0)6 5465 1346

Call Stephan: +31 (0)6 245 92 770

Working around the world from the Netherlands Pricing General Terms and Conditions Algemene Voorwaarden Privacy & Cookies

How to Make a Good Poster Presentation

• First Online: 02 February 2019

Cite this chapter

• Baris Kocaoglu 8 ,
• Paulo Henrique Araujo 9 &
• Carola Francisca van Eck 10  

2655 Accesses

Poster presentations are a key component of any scientific conference. They are an excellent platform for a researcher to present their study to a large audience. Therefore, it is important to prepare the presentation in a way that catches the eye of the people attending the meeting while presenting the key data in an easy to interpret format. This will encourage the audience to engage in an academic discussion, which is vital for the researcher to obtain feedback on their study. This chapter aims to help orthopedic researchers in preparation and presentation of a scientific poster. After reading this chapter, the reader should know the various different types of poster presentation, be familiar with the technical aspect of how to make their own poster, and understand what to do at the scientific meeting to get the most out of presenting their research in poster format.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

• Available as PDF
• Read on any device
• Instant download
• Own it forever
• Available as EPUB and PDF
• Durable hardcover edition
• Dispatched in 3 to 5 business days
• Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Abicht BP, Donnenwerth MP, Borkosky SL, Plovanich EJ, Roukis TS. Publication rates of poster presentations at the American College of Foot and Ankle Surgeons annual scientific conference between 1999 and 2008. J Foot Ankle Surg. 2012;51:45–9.

Article   Google Scholar  

Beal JA. Preparing for a poster session—some practical suggestions. Mass Nurse. 1986;56:5.

CAS   PubMed   Google Scholar  

Boullata JI, Mancuso CE. A “how-to” guide in preparing abstracts and poster presentations. Nutr Clin Pract. 2007;22:641–6.

Briscoe MH. Preparing scientific illustrations: a guide to better posters, presentations, and publications. New York: Springer; 1996.

Book   Google Scholar  

Daruwalla ZJ, Huq SS, Wong KL, Nee PY, Murphy DP. “Publish or perish”-presentations at annual national orthopaedic meetings and their correlation with subsequent publication. J Orthop Surg Res. 2015;10:58.

Donegan DJ, Kim TW, Lee GC. Publication rates of presentations at an annual meeting of the american academy of orthopaedic surgeons. Clin Orthop Relat Res. 2010;468:1428–35.

Erren TC, Bourne PE. Ten simple rules for a good poster presentation. PLoS Comput Biol. 2007;3:e102.

Frank RM, Cvetanovich GL, Collins MJ, Arns TA, Black A, Verma NN, Cole BJ, Forsythe B. Publication rates of podium versus poster presentations at the Arthroscopy Association of North America Meetings 2008-2012. Arthroscopy. 2017;33:6–11.

Gundogan B, Koshy K, Kurar L, Whitehurst K. How to make an academic poster. Ann Med Surg (Lond). 2016;11:69–71.

Hamilton CW. At a glance: a stepwise approach to successful poster presentations. Chest. 2008;134:457–9.

Hand H. Reflections on preparing a poster for an RCN conference. Nurse Res. 2010;17:52–9.

Kleine-Konig MT, Schulte TL, Gosheger G, Rodl R, Schiedel FM. Publication rate of abstracts presented at European Paediatric Orthopaedic Society Annual Meetings, 2006 to 2008. J Pediatr Orthop. 2014;34:e33–8.

PubMed   Google Scholar  

Lourie RJ. Preparing a poster presentation. Nurse Educ. 1989;14:10, 18, 23.

Article   CAS   Google Scholar  

Matsen FA 3rd, Jette JL, Neradilek MB. Demographics of disclosure of conflicts of interest at the 2011 annual meeting of the American Academy of Orthopaedic Surgeons. J Bone Joint Surg Am. 2013;95:e29.

Miller JE. Preparing and presenting effective research posters. Health Serv Res. 2007;42:311–28.

Naziri Q, Mixa PJ, Murray DP, Grieco PW, Illical EM, Maheshwari AV, Khanuja HS. Adult reconstruction studies presented at AAOS and AAHKS 2011–2015 Annual Meetings. Is there a difference in future publication? J Arthroplasty. 2018;33(5):1594–7.

Ohtori S, Orita S, Eguchi Y, Aoki Y, Suzuki M, Kubota G, Inage K, Shiga Y, Abe K, Kinoshita H, Inoue M, Kanamoto H, Norimoto M, Umimura T, Furuya T, Masao K, Maki S, Akazawa T, Takahashi K. Oral presentations have a significantly higher publication rate, but not impact factors, than poster presentations at the International Society for Study of Lumbar Spine meeting: review of 1126 abstracts from 2010 to 2012 meetings. Spine (Phila Pa 1976). 2018;5:1347–54.

Preston CF, Bhandari M, Fulkerson E, Ginat D, Koval KJ, Egol KA. Podium versus poster publication rates at the Orthopaedic Trauma Association. Clin Orthop Relat Res. 2005;(437):260–4.

Google Scholar  

Schulte TL, Trost M, Osada N, Huck K, Lange T, Gosheger G, Holl S, Bullmann V. Publication rate of abstracts presented at the Annual Congress of the German Society of Orthopaedics and Trauma Surgery. Arch Orthop Trauma Surg. 2012;132:271–80.

Voleti PB, Donegan DJ, Baldwin KD, Lee GC. Level of evidence of presentations at American Academy of Orthopaedic Surgeons annual meetings. J Bone Joint Surg Am. 2012;94:e50.

White A, White L. Preparing a poster. Acupunct Med. 2003;21:23–7.

Wipke-Tevis DD, Williams DA. Preparing and presenting a research poster. J Vasc Nurs. 2002;20:138–42.

Zelle BA, Zlowodzki M, Bhandari M. Discrepancies between proceedings abstracts and posters at a scientific meeting. Clin Orthop Relat Res. 2005;(435):245–9.

Download references

Author information

Authors and affiliations.

Department of Orthopedic Surgery, Acibadem University Faculty of Medicine, Istanbul, Turkey

Baris Kocaoglu

Santa Luzia Hospital, Clínica COB, Brasília, Brazil

Paulo Henrique Araujo

Department of Orthopedic Surgery, University of Pittsburgh Medical Center, Rooney Sports Complex, Pittsburgh, PA, USA

Carola Francisca van Eck

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to Carola Francisca van Eck .

Editor information

Editors and affiliations.

UPMC Rooney Sports Complex, University of Pittsburgh, Pittsburgh, PA, USA

Volker Musahl

Department of Orthopaedics, Sahlgrenska Academy, Gothenburg University, Sahlgrenska University Hospital, Gothenburg, Sweden

Jón Karlsson

Department of Orthopaedic Surgery and Traumatology, Kantonsspital Baselland (Bruderholz, Laufen und Liestal), Bruderholz, Switzerland

Michael T. Hirschmann

McMaster University, Hamilton, ON, Canada

Olufemi R. Ayeni

Hospital for Special Surgery, New York, NY, USA

Robert G. Marx

Department of Orthopaedic Surgery, NorthShore University HealthSystem, Evanston, IL, USA

Jason L. Koh

Institute for Medical Science in Sports, Osaka Health Science University, Osaka, Japan

Norimasa Nakamura

Rights and permissions

Reprints and permissions

Copyright information

© 2019 ISAKOS

About this chapter

Kocaoglu, B., Araujo, P.H., van Eck, C.F. (2019). How to Make a Good Poster Presentation. In: Musahl, V., et al. Basic Methods Handbook for Clinical Orthopaedic Research. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-58254-1_23

Download citation

DOI : https://doi.org/10.1007/978-3-662-58254-1_23

Published : 02 February 2019

Publisher Name : Springer, Berlin, Heidelberg

Print ISBN : 978-3-662-58253-4

Online ISBN : 978-3-662-58254-1

eBook Packages : Medicine Medicine (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Publish with us

Policies and ethics

• Find a journal
• Track your research

Creating an Academic Poster: Home

Creating an academic poster.

Introduction:

Note:  Visit WSU Spokane's Printing Services page for PowerPoint poster templates.  Template are are available in standard sizes, both portrait and landscape orientations, and branded for the three Health Sciences Colleges (Nursing, Medicine, and Pharmacy). 

Key Features of an Academic Poster:

• Clear and Concise Title : The title should capture the essence of the research while being catchy enough to draw attention.
• Introduction or Background : This section provides context for the research, including the main research question and the hypothesis.
• Methodology : Briefly describes the methods used to gather data and conduct the research.
• Results : Visual representations such as graphs, charts, and tables are often used to display key findings effectively.
• Discussion or Conclusion : This section interprets the results, discussing their implications, significance, and possible limitations.
• References : Cites all sources of information used in the research in a concise manner.
• Acknowledgements : Recognizes contributions from others, such as advisors or funding bodies.
• Contact Information : Allows interested viewers to contact the researcher for further discussion or collaboration.

Design Considerations:

• Visual Appeal : Use of color, thoughtful layouts, and clear visual hierarchies that make scanning the poster easy.
• Readability : Text should be legible from a reasonable distance, typically using large fonts and concise language.
• Balance : Effective use of space, ensuring the poster is not too cluttered yet informative enough to provide a substantial understanding of the topic.

Academic posters are a popular method for researchers to share their work with the academic community, allowing for direct interaction and feedback, fostering networking and further discussion.

Using Images on the Poster

When including images in an academic poster, it's crucial to ensure that they enhance the presentation and communicate the research effectively. Here are key considerations to keep in mind when selecting and using images:

Relevance:  Images should be directly related to the content of the poster. Use visuals that illustrate or clarify the research findings, methods, or concepts being discussed. Irrelevant images can distract from the main message and reduce the overall impact of the poster.

Quality:  Images must be of high resolution to avoid pixelation when printed in large formats. Typically, images should have a resolution of at least 300 dpi (dots per inch) when printed. Low-quality images can make the poster look unprofessional and can undermine the credibility of the research.

Legibility:  Ensure that any text within images (such as labels on graphs, charts, or diagrams) is legible. Font size in images should be large enough to be read from a distance that attendees will typically view the poster from, usually about 3-6 feet away.

Simplicity Images should be simple and not overly complex. Avoid cluttering visuals with too much information. Simplified and clear diagrams, charts, and graphs are more effective in conveying information quickly and effectively.

Color Use:  Use color strategically to enhance comprehension and draw attention to key parts of the image. However, maintain a consistent color scheme that aligns with the overall design of the poster. Be mindful of color blindness and avoid combinations that might make the poster difficult to read for color-blind individuals, such as red-green contrasts.

Labeling:  All images should be appropriately labeled with captions or titles that explain what the viewer is looking at. Captions should be concise but informative enough to allow the viewer to understand the image without needing additional explanation.

Source Attribution:  If images are not original (i.e., taken from another source), it's essential to provide proper attribution to avoid plagiarism and respect copyright laws. Make sure to have the right to use the images or obtain necessary permissions, and cite the source according to academic standards.

Layout and Integration:  Images should be well-integrated into the flow of the poster. Their placement should be logical, supporting the narrative of the research. They should guide the viewer through the research story in a logical and sequential manner.

Alignment and Proportion:  Maintain proper alignment and proportion of images in relation to the text and other content on the poster. Consistent margins, alignment, and thoughtful spacing contribute to a clean and professional appearance.

Ethical Considerations:  For research involving sensitive subjects or identifiable human subjects, ensure that any photographs or sensitive information have the necessary ethical approvals and consent for public display.

These considerations help ensure that images contribute effectively to the communication goals of an academic poster, enhancing the viewer's ability to quickly grasp and retain the essential elements of the research.

Poster Size

The dimensions of an academic poster can vary based on the requirements of the conference or event where it is being displayed. However, there are a few commonly used standard sizes. Here are some typical dimensions:

• 36 x 48 inches : This size is particularly common in the United States.It provides ample space for text, images, and graphics.
• 24 x 36 inches : This is a smaller option often used for smaller venues or when the printing capabilities are limited.
• Conference Guidelines : Always check the specific requirements of the conference or event. Most conferences will specify the dimensions to ensure uniformity and that all posters fit within the provided spaces.
• Content Volume : More detailed research with extensive data might require a larger poster size to accommodate all the information without appearing cluttered.
• Visibility : Larger posters are easier to read from a distance, which can be beneficial in a busy conference setting.

When preparing an academic poster, make sure to know the dimensions in advance before designing it, as resizing a finished poster can affect the layout and readability of your content.

Changing Slide Size in Microsoft PowerPoint

To identify and change the dimensions of a slide in Microsoft PowerPoint, you need to access the "Slide Size" settings, which allow you to customize the size to fit specific display requirements. Here’s how you can do it step-by-step in the latest versions of PowerPoint:

Identifying Current Slide Dimensions

• Open your PowerPoint presentation.
• Go to the “ Design ” tab on the Ribbon at the top of the screen.
• Click on “ Slide Size ” in the Customize group. This will show options such as ‘Standard (4:3)’, ‘Widescreen (16:9)’, and ‘Custom Slide Size’.If you click on "Custom Slide Size," a dialog box titled "Slide Size for" will open, which shows the current dimensions of your slides in either inches, centimeters, or pixels, depending on your settings.

Changing Slide Dimensions

• Follow the first two steps above to reach the “ Slide Size ” button.
• Click on “ Custom Slide Size… ” to open the Slide Size dialog box.
• In the dialog box, you’ll see options for width and height. You can manually input the dimensions you want for your slides in the width and height fields. Here, you can select from a list of predefined sizes or enter custom dimensions.
• Choose your preferred slide orientation for the slides (Portrait or Landscape) under the orientation settings in the same dialog box.
• Ensure Fit: Scales down content to make sure it fits the new slide dimensions.
• Maximize : Expands your content to fill the new slide size but may cut off content that doesn’t fit.
• Adjust your content if necessary. Changing the slide size can alter the layout of existing content, so you might need to manually adjust text boxes, images, and other elements to ensure that your presentation still looks as intended.

Export Slide to PDF

Exporting your academic poster from PowerPoint to a PDF while maintaining the original slide dimensions is a straightforward process. Here’s how you can do it to ensure your PDF looks just as intended:

Steps to Export a PowerPoint to PDF with Correct Dimensions

• Open your PowerPoint presentation that contains the academic poster.
• Click on the “ File ” menu in the top left corner of the PowerPoint window.
• Select “ Export ” from the list on the left side of the screen. If you're using an older version of PowerPoint, you might need to choose "Save As" instead.
• Choose “ Create PDF/XPS Document ” and then click on the “Create PDF/XPS” button. This option is directly aimed at saving your file in a PDF format.
• Where : Choose where you want to save the PDF.
• Filename : Enter a name for your PDF file.
• Save as type : Ensure it's set to PDF.
• Click on “ Options …” to access additional settings. This is a critical step to ensure your poster’s dimensions are preserved:
• Under Range, select " All slides " if your poster spans multiple slides (usually, an academic poster is just one slide).
• Check the box that says “ High quality (printing) ” to ensure the PDF is in the highest quality suitable for printing.
• In the Publish options, under Slide Size, you can specifically choose to use the slide dimensions you set in PowerPoint. Make sure it reflects your custom slide size if applicable.
• Ensure that “ Scale to fit paper ” is unchecked to maintain the original slide dimensions in the PDF. This setting is crucial as checking this box could distort or resize your poster to fit the standard paper size, which might not match your custom dimensions.
• Click “ OK ” to close the Options dialog box.
• Click “ Publish ” to create the PDF file.

Additional Tips Review Your PDF : After exporting, open the PDF to verify that all elements appear as expected and the dimensions are preserved. This check is especially important if the poster contains detailed graphics or specific formatting. Consider PDF Software Settings : If you're using third-party PDF software to view or print your file, ensure that the settings in that software do not alter the scale. For example, printer settings should be set to print at actual size, not fit to page.

Printing Your Poster

You can have your poster printed either at a commercial print shop, or at a WSU printing services office. The Pullman-based Printing and Design Services department offers a full suite of printing services. The Spokane-based Printing Services office offers academic poster printing and a limited suite of lamination and mounting services for print jobs with modest dimensions.

Before submitting a print job, ensure that:

• The dimensions of the file match the dimensions that you want printed. 
• The images are a sufficiently high quality to be printed at a large scale.
• You have identified the source of funding for the poster. Posters can be printed with personal funds, and at WSU print shops can also use a budget or grant code as applicable. 

Online Resources

• Preparing a Poster Presentation | American College of Physicians
• Creating conference posters: Structure, form and content Barker, E., & Phillips, V. (2021). Creating conference posters: Structure, form and content. Journal of perioperative practice, 31(7-8), 296–299. https://doi.org/10.1177/1750458921996254
• An Illustrated Guide to Poster Design Rose T. M. (2017). An illustrated guide to poster design. American Journal of Pharmaceutical Education, 81(7), 6423. https://doi.org/10.5688/ajpe8176423

Medical Images

• CDC Public Health Image Library
• MedPix MedPix® is a free open-access online database of medical images, teaching cases, and clinical topics, integrating images and textual metadata including over 12,000 patient case scenarios, 9,000 topics, and nearly 59,000 images.
• National Cancer Institute Visuals Online NCI Visuals Online contains images from the collections of the Office of Communications and Public Liaison, National Cancer Institute.
• National Eye Institute Media Library All photos and videos on this site belong to the National Eye Institute (NEI). Please credit ©NEI when you use any image or video from the library.
• National Institute of General Medical Sciences | Images and Video Gallery This is a searchable collection of scientific photos, illustrations, and videos.
• National Library of Medicine Digital Collections Digital Collections provides access to the National Library of Medicine's distinctive digital content in the areas of biomedicine, health care and the history of medicine. Our unique digital collections are freely available for download worldwide and in the public domain unless otherwise indicated.
• OpenI | NIH Open Access Biomedical Image Search Engine
• smart | Servier Medical Art high-quality medical illustrations and images to enhance your educational materials, research publications, and PowerPoint presentations? Servier Medical Art has over 3000 free, up-to-date medical images licensed as CC BY 4.0.
• The Visible Human Project The NLM Visible Human Project has created publicly-available complete, anatomically detailed, three-dimensional representations of a human male body and a human female body. Specifically, the VHP provides a public-domain library of cross-sectional cryosection, CT, and MRI images obtained from one male cadaver and one female cadaver. The Visible Man data set was publicly released in 1994 and the Visible Woman in 1995.
• Last Updated: Apr 26, 2024 2:24 PM
• URL: https://libguides.libraries.wsu.edu/posters

What is a poster presentation? 10 rules that you should follow for a good poster presentation

by Daniel Zaldumbide | Dec 19, 2018 | Poster Tips | 0 comments

In this post, we are going to talk about what is a  poster presentation  and the 10 basic rules we must follow to make a good  poster presentation.

What is a poster presentation?

A poster presentation is something that helps you advertise any project you want to. It combines text and graphics to present the project in a different way. It is visually interesting and accessible. A  poster presentation  allows you to display your work to a large group of scholars, so you can talk about it and receive feedback from all the interested viewers.

10 rules for a good poster presentation

Down below, we are going to list and talk about the  10 most important rules  we must follow to make a good poster presentation.

Rule 1: Define the Purpose of your Poster Presentation

The purpose of a poster presentation will vary depending on the work. Every project has a different status, nature or intent. Some  posters designs  are intended to be used once and again. For instance, those  posters  which make that the audience of a conference is aware of a shared resource. Other  scientific posters  will be probably used just once at a conference and then they will be relegated to a wall in a laboratory.

Before you start preparing your poster presentation, ask yourself these questions: What do you want people to do when they look at your  poster ? Engaging in a debate about its content? Learning about the topic and encourage them to go and try to do something similar by themselves? Do you want them to collaborate? All the above? None of the above? Anything else? The  poster design  and its style should be made according to your needs.

Rule 2: Sell your work in a short time

There will be hundreds or thousands of posters at some conferences so you will need to push for people’s attention. The first impression of your poster is of utmost importance. One of the approaches is to raise your work as addressing a decisive question. Then you will address that question the best you can. Once you have raised the question, which may also be the motivation for the study, the focus of your poster should be on giving an answer to your question clearly and concisely.

Rule 3: The title of your Poster Presentation is important

The title is always a nice way to sell your project. It is probably the only thing that the people at the conference see before they reach your poster . The title of your work should be an invitation for them to come and visit it. The title has the capability to raise a decisive question, define the scope of the study , or hint at a new finding.

There is something extremely important to take into account, and it is that the title should be short and comprehensible to a wide and diverse audience. Your  poster title must be like a newspaper headline—short, sharp, and compelling.

Rule 4: Poster acceptance means nothing

Do not take the acceptance of a  poster  as an endorsement of your work. Conferences need that their attendants are financially solvent. Many of the attendants who are there on grants cannot attend a conference unless they are there presenting their projects. There is a small number of speaking slots compared with the number of attendants. How can we solve the dilemma? Introducing  posters — so this way, everyone can present their projects. In other words, your  poster  has not been endorsed, just accepted. To get the endorsement from your partners, you must do good science and present it well on  a good   poster .

Rule 5: Many of the rules for writing a good poster apply to posters, too

Identify your public and provide them with the appropriate scope and depth of content . If the conference includes a non-specialist audience, you must cater them properly. Just as the abstract of a paper needs to be a succinct summary of the motivation, and the hypothesis needs to be tested, so does your poster.

Rule 6: Good poster have unique features not pertinent to papers

The amount of material presented in a paper is so much more than what is presented on a poster. A good poster requires you to synthesize the work, without losing the message or the logical flow. Posters need to be viewed from a distance, but you can take many advantages of their presence. Posters can be used to provide supplementary information or used as a distribution medium for copies of associated papers. Posters allow you to be more analytical.

Usually, only the titles or, at best, the abstracts of posters can be considered published, which means widely distributed. Probably, most of them may never be seen again. There is an opportunity to say more than what you would say in the traditional literature, which for all intents and purposes will be part of the immutable record. Take advantage of these unique features.

Rule 7: Layout and formal are critical

As a  poster maker , your canvas is a white space. You must guide the passerby’s eyes from one succinct frame to another in a logical way from the beginning to the end. Unlike the literature, which is linear by virtue of one page following another, the reader of a poster is free to wander over the pages as if they are tacked to  the poster board  in a random order.

You are the poster maker, so guide the reader with arrows, numbering, or whatever else you want that makes sense in getting them to move from one logical step to another. Try to do this guiding in an unusual and eye-catching way. Look for appropriate poster layouts in the posters of others and adopt some of their approaches. Finally, never use less than a size 24-point font, and make sure the main points can be read at eye level.

Rule 8: Content is important, but keep it concise

Everything on the poster should help convey the message . The text must conform to the norms of sound scientific reporting: clarity, the precision of expression, and economy of words. The last one is particularly important for posters because of their inherent space limitations. Use of the first-rate pictorial material to illustrate a poster can sometimes transform what would otherwise be a bewildering mass of complex data into a coherent and convincing story.

One carefully produced chart or graph often says more than hundreds of words. Use graphics for “clear portrayal of complexity”, not to impress (and possibly bewilder) viewers with complex artistry. Allow a figure to be viewed in both a superficial and a detailed way. For instance, a large table might have bolds waths of color indicating relative contributions from different categories, and the smaller text in the table would provide gritty details for those who want them.

Likewise, a graph could provide a bold trend line (with its interpretation clearly and concisely stated) and have many detailed points with error bars. Have a clear and obvious set of conclusions—after the abstract, this is where the passerby’s eyes will wander. Only then will they go to the results, followed by the methods.

Rule 9: Posters should have your personality

A poster is a different channel from a paper, which is conventionally dry and impersonal. You must think of your poster as an extension of your personality. Use it to draw the passerby, to take a closer look or to talk to you. Scientific collaboration often starts for other reasons further than the shared scientific interest , such as a personal interest. A photo of you on the  poster not only helps people to find you at the conference but also to illustrate a hobby or an interest that could help to start a conversation.

Rule 10: The impact of a poster presentation happens both during and after the poster session

All the efforts made to get a good poster could be in vain if you do not take care of every detail the day of the presentation. That is really important so that the poster can achieve the maximum impact. This requires the right interaction between the presenter and the audience .

You must work to be engaging and get a crowd. Once a viewer is engaged, the rest of the viewers will be engaged too. Don’t interrupt the visitors, let them read. You need to be ready with the second rule. Work all the audience at once, do not leave visitors waiting for your attention, and remember to make eye contact with people .

Then, make it easy for the attendants to contact you afterward. It is very important that you have copies of relevant papers on hand as well as copies of the poster on standard-sized paper . For more mature work, you must have the poster online and make the URL available as a handout. You also must have your e-mail and other demographics clearly displayed and follow up with people who come to the poster by having a signup sheet.

The visitors are more likely to remember you than the content of your poster. Make yourself easy to remember. As the host of the work presented on the poster, you should be attentive, open, curious, and self-confident , but never arrogant or aggressive.

Leave the visitors time and space — they can “travel” through your poster at their own discretion and pace. If a visitor asks a question, talk simply and openly about the work. This is probably your opportunity to get feedback on the work before it goes to publication. It is better to be tripped up in front of your  poster  than by a reviewer of the manuscript.

Good posters  and their  presentations  can improve your reputation, both within and outside your working group and institution, and they may also contribute to a certain scientific freedom.  Poster prizes  count when your partners look at your resume.

We hope that our post about the presentation of a poster has liked you and that it will help you to prepare some good presentations in the future. If you need more information, do not hesitate to contact us . We will be happy to help you at all times.

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

• Interactive digital posters → how they are changing the game
• Tips for making a successful ePoster
• How to make an effective ePoster
• What is an ePoster? → All you need to know
• Benefits of using posters to give more exposure to your work

You have Successfully Subscribed!

Ask for a proposal

Please fill in the form and one of our representatives will contact you

Request received!

Department of Chemistry

Search form.

• Affiliated Faculty
• Administrators & Staff
• Research Faculty & Staff
• Research Associates
• Graduate Students
• Update/Submit Alumni Information
• Emeritus and Retired Faculty
• In Memoriam
• Research Facilities
• Centers & Programs
• Astrochemistry
• Bioanalytical
• Biophysical Chemistry
• Catalysis and Energy
• Chemical Biology
• Chemical Education Reserach
• Imaging and Sensing
• Inorganic and Organometallic Chemistry
• Nanosciences and Materials
• Organic Chemistry and Synthesis
• Surface Chemistry and Spectroscopy
• Theory and Computation
• Non-Thesis Master's Program (1 Year)
• PhD Program
• Applying to the PhD Program
• Information about Charlottesville
• Chemistry and Multidisciplinary Courses
• Graduate Handbook
• Professional and Career Development Opportunities
• Graduate Chemistry Program Clubs & Organizations
• Fellowships and Awards
• Graduate Program Calendar
• Graduate Student Forms
• 2023-24 Bi-weekly Payroll Calendar
• Diversity, Equity, and Inclusion Initiatives
• Disability Accommodation Information
• Prospective and Transfer Students
• General Chemistry Options
• Undergraduate Advisors
• Process for declaring a major, minor, DMP, or ACS Certification
• B.A. in Chemistry
• B.S. Chemistry
• B.S. Specialization in Biochemistry
• B.S.Specialization in Chemical Education
• B.S. Specialization in Chemical Physics
• B.S. Specialization in Environmental Chemistry
• B.S. Specialization in Materials Science
• B.A./M.S. or B.S./M.S. in Chemistry ("3+1" Degree Option)
• American Chemical Society Poster Session
• Undergraduate Publications
• Undergraduate Research in a pandemic

How to Prepare and Present a Scientific Poster

• How to Prepare and Present a Scientific Talk
• Guidelines for Final Report
• Distinguished Majors
• Study Abroad
• First and Second Years
• Third and Fourth Years
• Graduation Information
• Undergraduate Resources
• Upcoming Seminars
• Seminar Archive
• Request Seminar Date
• Named Lectures
• Spring 2023 Newsletter

Ten Simple Rules for a Good Poster Presentation

Thomas C. Erren and Philip E. Bourne

PLoS Comput Biol 3(5): e102. doi:10.1371/journal.pcbi.0030102

Posters are a key component of communicating your science and an important element in a successful scientific career. Posters, while delivering the same high-quality science, offer a different medium from either oral presentations [1] or published papers [2], and should be treated accordingly. Posters should be considered a snapshot of your work intended to engage colleagues in a dialog about the work, or, if you are not present, to be a summary that will encourage the reader to want to learn more. Many a lifelong collaboration [3] has begun in front of a poster board. Here are ten simple rules for maximizing the return on the time-consuming process of preparing and presenting an effective poster.

Rule 1: Define the Purpose

The purpose will vary depending on the status and nature of the work being presented, as well as the intent. Some posters are designed to be used again and again; for example, those making conference attendees aware of a shared resource. Others will likely be used once at a conference and then be relegated to the wall in the laboratory. Before you start preparing the poster, ask yourself the following questions: What do you want the person passing by your poster to do? Engage in a discussion about the content? Learn enough to go off and want to try something for themselves? Want to collaborate? All the above, or none of the above but something else? Style your poster accordingly.

Rule 2: Sell Your Work in Ten Seconds

Some conferences will present hundreds of posters; you will need to fight for attention. The first impressions of your poster, and to a lesser extent what you might say when standing in front of it, are crucial. It is analogous to being in an elevator and having a few seconds to peak someone’s interest before they get off. The sad truth is that you have to sell your work. One approach is to pose your work as addressing a decisive question, which you then address as best you can. Once you have posed the question, which may well also be the motivation for the study, the focus of your poster should be on addressing that question in a clear and concise way.

Rule 3: The Title Is Important

The title is a good way to sell your work. It may be the only thing the conference attendee sees before they reach your poster. The title should make them want to come and visit. The title might pose a decisive question, define the scope of the study, or hint at a new finding. Above all, the title should be short and comprehensible to a broad audience. The title is your equivalent of a newspaper headline—short, sharp, and compelling.

Rule 4: Poster Acceptance Means Nothing

Do not take the acceptance of a poster as an endorsement of your work. Conferences need attendees to be financially viable. Many attendees who are there on grants cannot justify attending a conference unless they present. There are a small number of speaking slots compared with attendees. How to solve the dilemma? Enter posters; this way everyone can present. In other words, your poster has not been endorsed, just accepted. To get endorsement from your peers, do good science and present it well on the poster.

Rule 5: Many of the Rules for Writing a Good Paper Apply to Posters, Too

Identify your audience and provide the appropriate scope and depth of content. If the conference includes nonspecialists, cater to them. Just as the abstract of a paper needs to be a succinct summary of the motivation, hypothesis to be tested, major results, and conclusions, so does your poster.

Rule 6: Good Posters Have Unique Features Not Pertinent to Papers

The amount of material presented in a paper far outweighs what is presented on a poster. A poster requires you to distill the work, yet not lose the message or the logical flow. Posters need to be viewed from a distance, but can take advantage of your presence. Posters can be used as a distribution medium for copies of associated papers, supplementary information, and other handouts. Posters allow you to be more speculative. Often only the titles or at most the abstracts of posters can be considered published; that is, widely distributed. Mostly, they may never be seen again. There is the opportunity to say more than you would in the traditional literature, which for all intents and purposes will be part of the immutable record. Take advantage of these unique features.

Rule 7: Layout and Format Are Critical

Pop musician Keith Richards put the matter well in an interview with Der Spiegel [4]: “If you are a painter, then the most important thing is the bare canvas. A good painter will never cover all the space but will always leave some blank. My canvas is silence.” Your canvas as poster presenter is also white space. Guide the passerby’s eyes from one succinct frame to another in a logical fashion from beginning to end. Unlike the literature, which is linear by virtue of one page following another, the reader of a poster is free to wander over the pages as if they are tacked to the poster board in a random order. Guide the reader with arrows, numbering, or whatever else makes sense in getting them to move from one logical step to another. Try to do this guiding in an unusual and eye-catching way. Look for appropriate layouts in the posters of others and adopt some of their approaches. Finally, never use less than a size 24 point font, and make sure the main points can be read at eye level.

Rule 8: Content Is Important, but Keep It Concise

Everything on the poster should help convey the message. The text must conform to the norms of sound scientific reporting: clarity, precision of expression, and economy of words. The latter is particularly important for posters because of their inherent space limitations. Use of first-rate pictorial material to illustrate a poster can sometimes transform what would otherwise be a bewildering mass of complex data into a coherent and convincing story. One carefully produced chart or graph often says more than hundreds of words. Use graphics for “clear portrayal of complexity” [5], not to impress (and possibly bewilder) viewers with complex artistry. Allow a figure to be viewed in both a superficial and a detailed way. For example, a large table might have bold swaths of color indicating relative contributions from different categories, and the smaller text in the table would provide gritty details for those who want them. Likewise, a graph could provide a bold trend line (with its interpretation clearly and concisely stated), and also have many detailed points with error bars. Have a clear and obvious set of conclusions—after the abstract, this is where the passerby’s eyes will wander. Only then will they go to the results, followed by the methods.

Rule 9: Posters Should Have Your Personality

A poster is a different medium from a paper, which is conventionally dry and impersonal. Think of your poster as an extension of your personality. Use it to draw the passerby to take a closer look or to want to talk to you. Scientific collaboration often starts for reasons other than the shared scientific interest, such as a personal interest. A photo of you on the poster not only helps someone find you at the conference when you are not at the poster, it can also be used to illustrate a hobby or an interest that can open a conversation.

Rule 10: The Impact of a Poster Happens Both During and After the Poster Session

When the considerable effort of making a poster is done, do not blow it on presentation day by failing to have the poster achieve maximum impact. This requires the right presenter–audience interaction. Work to get a crowd by being engaging; one engaged viewer will attract others. Don’t badger people, let them read. Be ready with Rule 2. Work all the audience at once, do not leave visitors waiting for your attention. Make eye contact with every visitor.

Make it easy for a conference attendee to contact you afterward. Have copies of relevant papers on hand as well as copies of the poster on standard-sized paper. For work that is more mature, have the poster online and make the URL available as a handout. Have your e-mail and other demographics clearly displayed. Follow up with people who come to the poster by having a signup sheet.

The visitor is more likely to remember you than the content of your poster. Make yourself easy to remember. As the host of the work presented on the poster, be attentive, open, and curious, and self-confident but never arrogant and aggressive. Leave the visitors space and time—they can “travel” through your poster at their own discretion and pace. If a visitor asks a question, talk simply and openly about the work. This is likely your opportunity to get feedback on the work before it goes to publication. Better to be tripped up in front of your poster than by a reviewer of the manuscript.

Good posters and their presentations can improve your reputation, both within and outside your working group and institution, and may also contribute to a certain scientific freedom. Poster prizes count when peers look at your resume.

These ten rules will hopefully help you in preparing better posters. For a more humorous view on what not to do in preparing a poster, see [6], and for further information, including the opportunity to practice your German, see [7].

Acknowledgments

Thomas Erren’s contributions to this piece are based on [7] and were stimulated by exchanges with Michael Jacobsen. Thanks also to Steven E. Brenner for useful input.

• Bourne PE (2007) Ten simple rules for making good oral presentations. PLoS Comput Biol 3: e77.. doi: 10.1371/journal.pcbi.0030077 .
• Bourne PE (2005) Ten simple rules for getting published. PLoS Comput Biol 1: e57.. doi: 10.1371/journal.pcbi.0010057 .
• Vicens Q, Bourne PE (2007) Ten simple rules for a successful collaboration. PLoS Comput Biol 3: e44.. doi: 10.1371/journal.pcbi.0030044 .
• (1998) Interview with Keith Richards. Meine Leinwand ist die Stille. Der Spiegel 45: 167–170. Find this article online
• Tufte ER (2001) The visual display of quantitative information. Cheshire (Connecticut): Graphics Press.
• Wolcott TG (1997) Mortal sins in poster presentations or how to give the poster no one remembers. Newsletter Soc Integr Compar Biol Fall. pp. 10–11. Available: http://www.sicb.org/newsletters/fa97nl/s​icb/poster.html . Accessed 23 April 2007.
• Erren TC (2006) Schau mich an! Ein Leitfaden zur Erstellung und Präsentation von Postern in der Medizin und den Naturwissenschaften. München/Wien/New York: W. Zuckschwerdt Verlag.

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• This Or That Game
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Arts and Entertainment

How to Make a Presentation Poster

Last Updated: March 28, 2024 References

This article was co-authored by wikiHow Staff . Our trained team of editors and researchers validate articles for accuracy and comprehensiveness. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been viewed 33,207 times. Learn more...

Presentation posters are an excellent way to present information and are required for many courses, projects, and conferences. Organise the content strategically so that it as clear and easy to read as possible. Use PowerPoint to quickly and easily format your content into an eye-catching poster. Once you have formatted the poster and finalised all the content, you are ready to present your poster!

Organising the Content

• For example, “New Poetry Discovered in the Journals of WW2 Soldiers” would be an interesting title for a poetry poster.

• If you're making a scientific poster, include your hypothesis in the introduction.
• This section is generally only 1 paragraph long.

• For example, if you collected water samples for a geography project, explain where you got the water from, when you collected it, and the method that you used to take the sample.
• If your poster is summarising the work of artists or researchers, such as in poetry, geography, or history, explain why you chose the publications that you used and detail the modes of research you utilised.
• If you are making a scientific poster, include all the materials that you used, your method of statistics, and why you chose the method that you used. Use sub-headings, such as “Materials” or “Steps” to break up the section.

• For example, if you are making a poster for a children's poetry fair, lots of funny poems and poetry facts would likely draw the children to your poster.
• If you are making a scientific poster, use annotated graphs and tables to visually display the data that you have collected.
• If you’re making a history or geography poster, consider placing an essay, timeline, or map in this space.

• Contemplate ending with a memorable quote. For example, if you are making a history poster, you could find a profound Nelson Mandela quote to finish with.
• If you are making a scientific poster, compare your results to the hypothesis and comment on whether your predictions were correct.

• This section can have a smaller font than the rest of the poster if you have limited space.

• Use high-resolution photos to ensure that the images don’t look fuzzy when they are printed.
• Avoid using Clip Art, as this tends to look unprofessional.

Formatting the Poster

• If you have enough room, increase the font size to 20 pt or 24 pt. The larger the text is – the easier it will be to read.

• Stand 10 ft (3 m) away from your poster and check that the key titles can be read. If you have trouble reading them, increase the size of the text.

• Times New Roman, Helvetica, Calibri, Arial, and Garamond are good font options.

• Bold any important words or phrases to help them stand out.

• Use paragraphs to break up large sections of text.
• Gaps between sections are often referred to as white space.

• Once you have created a first draft of the poster, ask a friend if they can easily understand the flow of the poster. If they can't, rearrange the components until they fit in a natural, logical way.

Using PowerPoint

• If you haven’t been given a specified poster dimension, make the poster 48 inches (120 cm) wide and 36 inches (91 cm) tall.

• If the slide is already in the correct orientation, skip this step.

• These templates can be edited in the same way as a regular PowerPoint presentation.

• The text box icon is a small square box with an “a” and horizontal lines inside it.

• Opt for high-resolution photos to ensure that the photos look sharp and clear when you print the poster.
• You can also use graphs, charts, and other visuals in addition to photographs.

• If you want to adjust the positioning of an object very slightly, hold down the Control (Ctrl) key as you use the arrows. This reduces the size of the movements.

Expert Q&A

You might also like.

• ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1876493/
• ↑ https://urc.ucdavis.edu/sites/g/files/dgvnsk3561/files/local_resources/documents/pdf_documents/How_To_Make_an_Effective_Poster2.pdf
• ↑ https://guides.nyu.edu/posters
• ↑ https://support.office.com/en-us/article/change-the-size-of-your-slides-040a811c-be43-40b9-8d04-0de5ed79987e#OfficeVersion=Office_2010
• ↑ https://support.office.com/en-us/article/change-the-page-layout-49030c0f-9cd9-4f92-a894-605bc0671d10
• ↑ https://templates.office.com/en-US/Posters
• ↑ https://youtu.be/jaGb5tckCZQ?t=19
• ↑ https://support.office.com/en-gb/article/insert-a-picture-in-powerpoint-5f7368d2-ee94-4b94-a6f2-a663646a07e1
• ↑ https://support.microsoft.com/en-us/office/use-keyboard-shortcuts-to-create-powerpoint-presentations-ebb3d20e-dcd4-444f-a38e-bb5c5ed180f4?ui=en-us&rs=en-us&ad=us

About This Article

To make a presentation poster in Powerpoint, start by changing your page setup to widescreen in the "Design" tab. Then, write a clear title that tells readers what your poster is about across the top of the page. After your title, write an introduction to your topic, including any research methods you used on the left side. Use the middle column to detail your main points. Then, on the right side, add your conclusion and any references you cited. If you want your poster to catch your readers’ eye, place a few images and graphs that illustrate your main points throughout the poster. For more tips, including how to choose fonts for your poster, read on! Did this summary help you? Yes No

• Send fan mail to authors

Reader Success Stories

James Williams

Sep 28, 2021

Did this article help you?

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

Get all the best how-tos!

Sign up for wikiHow's weekly email newsletter

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Poster Presentation

Characteristics of a poster presentation.

• Poster presenters should dress professionally and understand all parts of their poster.
• Most poster presentations take place in a large room with dozens to hundreds of individual poster presentations occurring simultaneously.  
• A typical presentation lasts 5-15 minutes.
• Typical audience size for an individual poster presentation will be 1-5 people.
• It is acceptable for the audience to ask questions during a presentation.
• The presenter should use the poster’s figures and tables to communicate with the audience.

Excellent Presentations are Simple

The presenter is the scientist or engineer who conducted the research.   The presenter is an expert in that particular field and should be confident (but not arrogant) when presenting the research to their audience.   The presenter should understand everything that is in their poster (e.g., issue, topic, figures, tables, references).   The presenter should relax, speak clearly, start with the introduction, move through the methods, results and end with the discussion section.   The presenter should engage in conservation with the audience and answer their questions during the poster presentation.   The presenter should not read word-for-word from a script, but rather they should follow a general progression through their poster ( Fig. 17 ) that allows for active and organic discussion between them and the audience.    

Figure 17. Poster Presentation

Tips for Giving a Poster Presentation

• Practice your presentation several times before the poster event. Dress professionally. Your audience will be focused on your poster for 5-15 minutes so you do not have much time to capture their attention and tell your story.   Engaging figures, maps, and graphs will help capture their attention.  
• Focus most of your presentation on your figures and tables. Your audience will focus on figures, graphs, tables, and maps.   They rarely read the poster text.   If they read any text at all, it will likely be the abstract and figure captions so a presenter really should focus on figures and tables when they prepare for their poster presentation.  
• Speak clearly and know your topic.   Remember you are the expert, so you need to understand all parts of your poster.  
• Presenters should start their presentation ( Fig. 17 ) by introducing themself and moving onto the Title and Introduction sections.   Describe the issue and use figures to help explain the story.   Use maps to show the study area, use photographs of the organism or pollutant or issue, use graphs and tables to show patterns (e.g., population increased over past 5 years) and focus on important points.   Flow from one figure to the next, ending with the Discussion and Conclusion sections.   The presenter should point to the poster when they are talking about a specific figure, and use words and their hands to help explain each part of the poster.
• Allow your audience to participate, allow them to ask questions throughout your presentation ( Fig. 18 ).   Always be respectful of your audience.   Always try to answer their questions.   If you do not know the answer, the best thing to say is “I do not know the answer, but I can point to another study here in my references section where other scientists are working on this very question.” Engage your audience and show them where to find additional work (e.g., journal articles, names of scientists) about the topic.  
• Avoid using words like “stuff” and “things” and other general phrases like “this work was great”.   Give specific details because this demonstrates to the audience that you understand your topic.   Use the vocabulary words that you learned and explain these to the audience.   For example, rather than saying “This work was great for orangutans,” you could say, “This work was great because it was the first time that we observed orangutan feeding behavior in the wild and it allowed us to determine that female orangutans need 5,500 calories per day during their breeding season. Those females that obtained 5,500 calories per day were twice as likely to give birth.”
• Be prepared for a lively and dynamic event ( Fig. 19 ).   Poster events typically consist of dozens or hundreds of individual poster presentations occurring simultaneously in the same room.   These events are typically very loud and energetic.   Food and beverages are typically provided at the event.  
• Be flexible.   The audience will walk around to view as many posters as possible, stopping occasionally to view a poster and talk to a poster presenter about their research.   Some people may talk with the presenter for a few seconds, others may spend 15-20 minutes talking with a poster presenter.   Presenter-audience interactions will be rather informal and dynamic.  
• Read or download the poster guide and map prior to attending the poster event.   A poster program guide and poster map will typically be published ahead of the event so that the audience knows where to find each poster and the presenter knows where to set up their poster.  
• Wear comfortable shoes.   Posters are typically displayed on an easel and the presenter stands by their poster during the entire event, which can several hours.

Figure 18. Two-Way Communication is Key to a Successful Poster Event

All scientific posters follow a similar organization in terms of parts (i.e., Abstract, Introduction, Materials & Methods, Results, Discussion, References) and layout (i.e., title and name at the top, 3-4 columns for content).   However, each scientific poster can be unique in terms of its font, color scheme, types of figures (e.g., chart, diagram, graph, map, photograph) and use of tables.   It is entirely up to the scientists to decide how they want to design their poster to best communicate their research with the audience.   Gallery 1 shows eight different scientific posters that were presented at a scientific conference.   As you look through Gallery 1 you can see that the posters are all similar in the way that they are organized but that each poster is unique in they way it is designed (e.g., color scheme, number and placement of figures, use of fonts).   While each is different, they all succeed in their goal of visually communicating the importance of their scientific research to an audience ( Gallery 1) .    

Figure 19. Poster Event

Gallery 1. Examples of Completed Scientific Posters

Scientific Posters: A Learner's Guide Copyright © 2020 by Ella Weaver; Kylienne A. Shaul; Henry Griffy; and Brian H. Lower is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

Share This Book

• Log In Username Enter your ACP Online username. Password Enter the password that accompanies your username. Remember me Forget your username or password ?
• Privacy Policy
• Career Connection
• Member Forums

© Copyright 2024 American College of Physicians, Inc. All Rights Reserved. 190 North Independence Mall West, Philadelphia, PA 19106-1572 800-ACP-1915 (800-227-1915) or 215-351-2600

If you are unable to login, please try clearing your cookies . We apologize for the inconvenience.

Preparing a Poster Presentation

Posters are a legitimate and popular presentation format for research and clinical vignettes. They efficiently communicate concepts and data to an audience using a combination of visuals and text. Most scientific meeting planners take advantage of the popularity and communication efficiency of poster presentations by scheduling more poster than oral presentations. Poster presentations allow the author to meet and speak informally with interested viewers, facilitating a greater exchange of ideas and networking opportunities than with oral presentations. Poster presentations often are the first opportunities for young investigators to present their work at important scientific meetings and preparatory for publication in a peer-reviewed journal.

Poster Production Timeline

In order to be successful, certain prerequisites must be met. First, you must have a desire to be scholastically effective and be willing to put the time into the design and production of the poster. Second, you need organizational skills. Like any other endeavor associated with deadlines, you must be able to deliver the product on time. Posters are associated with more deadlines than oral presentations, due to the necessary interaction with graphic artists, graphic production, and the needs of the meeting itself. Organizational skills are also needed to create a concise and logically structured graphic and text presentation of the research or vignette. In order to help you achieve these goals, this article addresses poster planning, production, and presentation. It may be helpful to create a poster production timeline .

• Determine if your poster will be judged at the scientific meeting. If so, ask for the judging criteria , which will be immensely helpful for you to plan and construct the poster.
• Know the rules . It is your responsibility to know the physical requirements for the poster including acceptable size and how it will be displayed. A 4' × 4' display area cannot accommodate a 6' × 6' poster and a 3' × 3' poster will look insignificant in an 8' × 8' display area. All scientific programs that sponsor a poster session will send you information on the display requirements at the time your poster is accepted for presentation. Review and follow the instructions precisely. However, be warned that not all scientific programs will automatically tell you how the poster will be displayed. Some programs provide a cork/tack-board system that allows you to display your poster by fastening it to a solid display board with stickpins. This gives you the option of displaying your poster as many individual parts (components of the poster, such as abstract, methods, graphics, conclusion, are fastened individually to the display board) or as one piece. Other programs "hang" their posters from a frame by large spring clips. This means that the poster must be created as a single unit and cannot be too heavy for the clips or too light such that it will curl upwards like a window shade. A few programs still use easels to display posters, mandating that the poster be constructed of or placed on a firm backing that can be supported in this way. The point is, find out how the poster will be displayed and engineer a poster that best meets the requirements.
• Determine exactly how the poster will be produced. Will you hire a graphic artist for partial or complete production? Does your institution provide graphic services to your department? Will you need to do this yourself? If payment is required, who will pay for the production? Regardless of who is doing the work and how it will be financed, only you can determine the individual tasks and set the deadlines. Make sure your deadlines include sufficient time to revise the poster if you find mistakes or otherwise need to make changes prior to the scientific meeting. Finally, if you are working with a graphic artist, make your timetable after consultation with him/her so it is realistic and he/she understands your time constraints.
• Compile a list of components that will appear on the poster. There are common elements to all posters, whether they are research presentations or clinical vignettes. At the top center, the poster should display the title, authors, and institutional affiliations. Any necessary acknowledgments can also be placed here. Many scientific programs will insist that the abstract be included on the poster and will specify its location (i.e., upper right corner).

Scientific posters should follow the IMRAD format (Introduction, Methods, Results, and Discussion) .

• The Introduction presents the background and the purpose of the research. The background information typically consists of a statement summarizing the current knowledge in an area, what knowledge is missing, and how this research project addresses the knowledge gap. A hypothesis can be included in the Introduction.
• The Methods section should specifically address the following areas: research design, research setting, number of patients enrolled in the study, and how they were selected. The Methods section should also include a description of the intervention (if appropriate), a description of the outcome variables and how they were measured, and the method of statistical analysis.
• The Results section includes the quantitative data. This section usually begins with a description of the subjects in the study and a description of those who were not included because they failed to meet the inclusion criteria or dropped out. Include the frequencies of the most important outcome variables. Consider comparisons of the outcome variables between various subgroups within the study (treated vs. untreated, young vs. old, male vs. female, and so forth). Numerical results should include standard deviations or 95% confidence limits and the level of statistical significance should be indicated.
• Finally, in the Discussion section, state concisely what can be concluded from the study and its implications. Make sure that the conclusions are supported by the data presented in the Results and do not present unsubstantiated personal opinion.

Clinical vignette posters generally have three components: Introduction, Case Description, and Discussion. A short Introduction typically describes the context of the case and explains its relevance and importance. When describing the case, follow the basic rules of medical communication by describing in sequence the history, physical examination, investigative studies, and patient's progress and outcome. The main purpose of the discussion is to review why decisions were made and to extract the lesson from the case. Be wary of boasting that your case is the "first" to describe a particular phenomenon, since even the most thorough searches often fail to reveal all instances of similar cases. Keep in mind that the best research and clinical vignette posters are those that make a small number of points (even just one) clearly and succinctly.

As you review your content, make decisions on what can be displayed pictorially. Posters that are mainly text discourage others from visiting and reviewing your work. Make your presentation as visual as possible; not only does it make your poster more appealing, but information can be transmitted more efficiently with a picture, figure, or graph. For example, information on patient demographics could be represented as a pie chart, frequencies of outcomes as bar graphs, and comparisons of means and statistical significance as tables. Clinical vignettes offer an excellent opportunity to display clinical photographs that illustrate important points of pattern recognition.

Finally, find out if you are required to be present during the poster session. Most scientific meetings schedule a period of time for the author to stand by the poster during the session. This enables you to answer questions about your work and, in some situations, is part of the judging process. Find out if and when this is scheduled.

A Few Tips on Poster Appearance:

Avoid clutter.

Limit your poster presentation to a few main ideas. It's better to present a few of your findings well than present all of your findings poorly. Arrange your poster components to read from left to right and top to bottom. Emphasize important points on the poster with lines, frames or boxes, and arrows.

Keep the lettering simple.

Use no more than three different font sizes; the largest for the poster title, second-largest for section titles, and smallest for text. For all lettering, use both upper- and lowercase letters. Words composed of all uppercase letters are difficult to read. The smallest font should be large enough so it is easily read from a distance of 3 to 5 feet (usually, 24-point font).

Keep the colors simple.

Too much color can be distracting, while too little color can be boring and lifeless. Use color mainly to highlight important elements.

You will need to decide how your poster will be constructed. Your budget and available graphic art resources will most likely influence this decision. At one end of the spectrum, you can inexpensively produce a poster with a graphics software package (such as PowerPoint) and a color printer. Your output will be limited to individual components that measure 8" × 11" to 11" × 17". These components will probably need to be mounted on a stiff backing, such as poster board or foam core, to effectively display them. At the other, more expensive end of the spectrum, you can work with the graphic arts department at your institution. They can use sophisticated software programs, such as Quark, to design and create a poster. The electronic version of the poster can be sent by e-mail to a printing or service bureau. Service bureaus produce a variety of visual products including posters, slides, signs, and limited print editions of books. They can print any size poster with all its component parts as a single unit usually within 24 to 48 hours. The cost of this service is difficult to estimate because it is dependent on a number of variables including poster size, use of color, resolution of the print (dpi, or dots per inch), whether it is laminated, or backed with foam core. A moderately priced poster may cost from $500 to $600. The staff in your graphic arts department can help you pick the options that are within your budget.

At the time of production, it is your responsibility to review the first draft, or copy, of the poster. This is your best chance to correct errors and make changes to improve the accuracy and visual attractiveness of the poster. Use the Poster Checklist  to aid your review. In addition, have a colleague help you proofread. It's a good idea to have someone unfamiliar with the research or case help you because he or she will quickly identify areas that are confusing or ambiguous. It's a good idea to have someone who is expert in spelling and grammar review the poster as well. As mentioned previously, schedule the proofreading early enough in the process so that you have time to make any corrections or changes prior to the meeting.

As you prepare to travel to the scientific meeting, consider the following tips:

• Arrange for a proper carrying case for your poster. A worthy investment can prevent damage to your poster and your reputation.
• Don't check your poster as luggage. Carry the poster with you at all times. Better your clothes get lost than your poster.
• Come with some basic equipment. Although these items are typically provided at scientific meetings, you may not have quick access to them. Bring with you:
• Push pins, tacks, or stapler
• Know where and when to set up your poster. The room or area reserved for posters is usually noted in the meeting program. Arrive early to set up your poster. This will allow you to adapt to any surprises in the physical layout or unannounced changes in the method of displaying the poster. Additionally, it's easier to put up your poster when there are fewer people competing for space and equipment. Most scientific programs assign a unique identifying number to your poster that corresponds to location of the poster in the display area. Find out what your number is and place your poster in the corresponding spot.
• Know when to "stand-by" your poster. The time will be listed in the meeting program. Arrive on time and stay until the end of scheduled time. Don't wander off; you may miss the judges, your next fellowship director, or your next partner or employer.
• Know when to take your poster down. Meeting rooms turn-over fast. Have a clear understanding when the poster session is over and when the poster must come down. Failure to take the poster down at the appointed time can result in the hotel or convention staff (not so gently) removing it.
• Be prepared to promote yourself. Consider bringing handouts and business cards for those who visit your poster. Use this opportunity to "network" with other professionals who share similar academic interests.

This final section provides examples of what makes a poster effective. As you study the examples, note that they share similar characteristics:

• Organized and easy to follow the flow of information
• Easy to read, using large font size and are not overly dense with text
• Attractive, due to judicious use of colors, use of graphics, and arrangement

Listed below are a number of important poster characteristics and examples illustrating those characteristics:

• Use of a poignant attention getter
• Use of graphics  to communicate data
• Well organized  poster with easy to follow flow of information
• Overly dense  presentation of content

Loading metrics

Open Access

Ten Simple Rules for a Good Poster Presentation

* To whom correspondence should be addressed. E-mail: [email protected]

• Philip E Bourne
• Thomas C Erren, 

Published: May 25, 2007

• https://doi.org/10.1371/journal.pcbi.0030102
• Reader Comments

Citation: Erren TC, Bourne PE (2007) Ten Simple Rules for a Good Poster Presentation. PLoS Comput Biol 3(5): e102. https://doi.org/10.1371/journal.pcbi.0030102

Copyright: © 2007 Erren and Bourne. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Funding: The authors received no specific funding for this article.

Competing interests: The authors have declared that no competing interests exist.

Posters are a key component of communicating your science and an important element in a successful scientific career. Posters, while delivering the same high-quality science, offer a different medium from either oral presentations [ 1 ] or published papers [ 2 ], and should be treated accordingly. Posters should be considered a snapshot of your work intended to engage colleagues in a dialog about the work, or, if you are not present, to be a summary that will encourage the reader to want to learn more. Many a lifelong collaboration [ 3 ] has begun in front of a poster board. Here are ten simple rules for maximizing the return on the time-consuming process of preparing and presenting an effective poster.

Rule 1: Define the Purpose

The purpose will vary depending on the status and nature of the work being presented, as well as the intent. Some posters are designed to be used again and again; for example, those making conference attendees aware of a shared resource. Others will likely be used once at a conference and then be relegated to the wall in the laboratory. Before you start preparing the poster, ask yourself the following questions: What do you want the person passing by your poster to do? Engage in a discussion about the content? Learn enough to go off and want to try something for themselves? Want to collaborate? All the above, or none of the above but something else? Style your poster accordingly.

Rule 2: Sell Your Work in Ten Seconds

Some conferences will present hundreds of posters; you will need to fight for attention. The first impressions of your poster, and to a lesser extent what you might say when standing in front of it, are crucial. It is analogous to being in an elevator and having a few seconds to peak someone's interest before they get off. The sad truth is that you have to sell your work. One approach is to pose your work as addressing a decisive question, which you then address as best you can. Once you have posed the question, which may well also be the motivation for the study, the focus of your poster should be on addressing that question in a clear and concise way.

Rule 3: The Title Is Important

The title is a good way to sell your work. It may be the only thing the conference attendee sees before they reach your poster. The title should make them want to come and visit. The title might pose a decisive question, define the scope of the study, or hint at a new finding. Above all, the title should be short and comprehensible to a broad audience. The title is your equivalent of a newspaper headline—short, sharp, and compelling.

Rule 4: Poster Acceptance Means Nothing

Do not take the acceptance of a poster as an endorsement of your work. Conferences need attendees to be financially viable. Many attendees who are there on grants cannot justify attending a conference unless they present. There are a small number of speaking slots compared with attendees. How to solve the dilemma? Enter posters; this way everyone can present. In other words, your poster has not been endorsed, just accepted. To get endorsement from your peers, do good science and present it well on the poster.

Rule 5: Many of the Rules for Writing a Good Paper Apply to Posters, Too

Identify your audience and provide the appropriate scope and depth of content. If the conference includes nonspecialists, cater to them. Just as the abstract of a paper needs to be a succinct summary of the motivation, hypothesis to be tested, major results, and conclusions, so does your poster.

Rule 6: Good Posters Have Unique Features Not Pertinent to Papers

The amount of material presented in a paper far outweighs what is presented on a poster. A poster requires you to distill the work, yet not lose the message or the logical flow. Posters need to be viewed from a distance, but can take advantage of your presence. Posters can be used as a distribution medium for copies of associated papers, supplementary information, and other handouts. Posters allow you to be more speculative. Often only the titles or at most the abstracts of posters can be considered published; that is, widely distributed. Mostly, they may never be seen again. There is the opportunity to say more than you would in the traditional literature, which for all intents and purposes will be part of the immutable record. Take advantage of these unique features.

Rule 7: Layout and Format Are Critical

Pop musician Keith Richards put the matter well in an interview with Der Spiegel [ 4 ]: “If you are a painter, then the most important thing is the bare canvas. A good painter will never cover all the space but will always leave some blank. My canvas is silence.” Your canvas as poster presenter is also white space. Guide the passerby's eyes from one succinct frame to another in a logical fashion from beginning to end. Unlike the literature, which is linear by virtue of one page following another, the reader of a poster is free to wander over the pages as if they are tacked to the poster board in a random order. Guide the reader with arrows, numbering, or whatever else makes sense in getting them to move from one logical step to another. Try to do this guiding in an unusual and eye-catching way. Look for appropriate layouts in the posters of others and adopt some of their approaches. Finally, never use less than a size 24 point font, and make sure the main points can be read at eye level.

Rule 8: Content Is Important, but Keep It Concise

Everything on the poster should help convey the message. The text must conform to the norms of sound scientific reporting: clarity, precision of expression, and economy of words. The latter is particularly important for posters because of their inherent space limitations. Use of first-rate pictorial material to illustrate a poster can sometimes transform what would otherwise be a bewildering mass of complex data into a coherent and convincing story. One carefully produced chart or graph often says more than hundreds of words. Use graphics for “clear portrayal of complexity” [ 5 ], not to impress (and possibly bewilder) viewers with complex artistry. Allow a figure to be viewed in both a superficial and a detailed way. For example, a large table might have bold swaths of color indicating relative contributions from different categories, and the smaller text in the table would provide gritty details for those who want them. Likewise, a graph could provide a bold trend line (with its interpretation clearly and concisely stated), and also have many detailed points with error bars. Have a clear and obvious set of conclusions—after the abstract, this is where the passerby's eyes will wander. Only then will they go to the results, followed by the methods.

Rule 9: Posters Should Have Your Personality

A poster is a different medium from a paper, which is conventionally dry and impersonal. Think of your poster as an extension of your personality. Use it to draw the passerby to take a closer look or to want to talk to you. Scientific collaboration often starts for reasons other than the shared scientific interest, such as a personal interest. A photo of you on the poster not only helps someone find you at the conference when you are not at the poster, it can also be used to illustrate a hobby or an interest that can open a conversation.

Rule 10: The Impact of a Poster Happens Both During and After the Poster Session

When the considerable effort of making a poster is done, do not blow it on presentation day by failing to have the poster achieve maximum impact. This requires the right presenter–audience interaction. Work to get a crowd by being engaging; one engaged viewer will attract others. Don't badger people, let them read. Be ready with Rule 2. Work all the audience at once, do not leave visitors waiting for your attention. Make eye contact with every visitor.

Make it easy for a conference attendee to contact you afterward. Have copies of relevant papers on hand as well as copies of the poster on standard-sized paper. For work that is more mature, have the poster online and make the URL available as a handout. Have your e-mail and other demographics clearly displayed. Follow up with people who come to the poster by having a signup sheet.

The visitor is more likely to remember you than the content of your poster. Make yourself easy to remember. As the host of the work presented on the poster, be attentive, open, and curious, and self-confident but never arrogant and aggressive. Leave the visitors space and time—they can “travel” through your poster at their own discretion and pace. If a visitor asks a question, talk simply and openly about the work. This is likely your opportunity to get feedback on the work before it goes to publication. Better to be tripped up in front of your poster than by a reviewer of the manuscript.

Good posters and their presentations can improve your reputation, both within and outside your working group and institution, and may also contribute to a certain scientific freedom. Poster prizes count when peers look at your resume.

These ten rules will hopefully help you in preparing better posters. For a more humorous view on what not to do in preparing a poster, see [ 6 ], and for further information, including the opportunity to practice your German, see [ 7 ]. 

Acknowledgments

Thomas Erren's contributions to this piece are based on [ 7 ] and were stimulated by exchanges with Michael Jacobsen. Thanks also to Steven E. Brenner for useful input.

• View Article
• Google Scholar
• 5. Tufte ER (2001) The visual display of quantitative information. Cheshire (Connecticut): Graphics Press.
• 6. Wolcott TG (1997) Mortal sins in poster presentations or how to give the poster no one remembers. Newsletter Soc Integr Compar Biol Fall. pp. 10–11. Available: http://www.sicb.org/newsletters/fa97nl/sicb/poster.html . Accessed 23 April 2007.
• 7. Erren TC (2006) Schau mich an! Ein Leitfaden zur Erstellung und Präsentation von Postern in der Medizin und den Naturwissenschaften. München/Wien/New York: W. Zuckschwerdt Verlag.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

Make a Good Poster

Main navigation.

Your poster is a visual aid to use while you present your work and a way to guide an audience through your project.

Page Overview

Tips for creating poster content, design tips, poster requirements.

Create and present your poster as if you were telling a story!

• The scope of many projects is too large to fit into a single good poster--it's all about editing the story you want to tell. Hear from one presenter about this process:

“ To make my poster, I started by thinking about my art, which was the ready-made outcome of my project. I had all kinds of art: pencil sketches in my journal, acrylic disasters, marker drawings, graphic design pieces, and a whole variety of finished and unfinished pen and ink pieces. I knew I couldn’t include all of it. For instance, even though I had some graphic design pieces I really liked, I chose not to include them because I decided my poster would function better as a snapshot of my summer project, instead of as a summary .” — Major Grant Awardee 2017, ASURPS Presenter 2018

• Even if your project is something that could be described with text alone, try to think about what visuals would be interesting and helpful for your audience.
• Sometimes presenting a snapshot of your work can give the audience a more concrete understanding of what you did.

Content is important but style is often what attracts your audience.

• Use your design to guide your audience through the information. Try to create something eye catching, but easy to read.
• Use the center of your poster to display something visually interesting - perhaps an important image, a schematic of the project or a model of how all your data fits together.
• Consider using your section headings to make a statement - instead of “Results” try creating a short statement about the overall findings in each section of the poster. This makes every piece of text effective.
• Pick a simple color scheme that works well with the images you have chosen or figures you have created.

Check out examples of past posters and a video with design tips!  This content is available to the Stanford Community only.

FOR ALL POSTERS:

• Students should review our  Make a Good Poster  page for content guidance.
• Dimensions of your poster: 42 inches (wide) by 36 inches (height).
• To do this, create a new slide show and add a new slide by choosing “New Slide” from the “Insert” menu.
• To change the dimensions of this slide to poster size, select “Page Setup” from the “File” Menu. Then change the width to 42 inches and height to 36 inches.
• If you are submitting your poster with your application for printing, save the final poster in .pdf format and submit the PDF version.
• The file size should not exceed 5 megabytes.

FOR IN-PERSON PRESENTATIONS:

• If you are applying to present in-person, Undergraduate Research will print your poster free of charge  if your poster is submitted with your application .
• The computer connected to the plotter is a PC. If you are working on a Mac, check your file on a PC before submitting to ensure your fonts and images appear correctly.
• We will only be able to print your poster once.
• Posters on foamcore will not be mountable or presentable at SURPS/ASURPS.
• Posters which do not adhere to the above 42x36 guidelines will not be mountable or presentable at SURPS/ASURPS.
• Lathrop Library
• PhD Posters

How-To Geek

How to make a poster using microsoft powerpoint.

Microsoft PowerPoint isn't just for presentations--you can make posters with it, as well. Here's how.

Quick Links

Define the poster dimensions, design your poster.

Microsoft PowerPoint isn't just for presentations---it also provides all of the creative tools you need to design a beautiful poster. Just set the dimensions, design the poster, and print it out. Here's how to make a poster using PowerPoint.

Posters come in all sizes, but the first thing you need to know is PowerPoint's slide limit is 56-inches x 56-inches, so you'll need to plan accordingly. It's also important to note that you want to set your poster dimensions before you start designing your poster. Otherwise, you might end up having to rework parts of your design due to the size change.

Related: How to Reduce the File Size of a PowerPoint Presentation

Here are some of the standard poster sizes to get you started:

• Small poster: 11" x 17"
• Medium poster: 18" x 24"
• Large posters: 24" x 36" or 27" x 39"

Once you've decided on your poster size, set the dimensions in PowerPoint. To do this, open PowerPoint and navigate to the "Design" tab.

In the "Customize" group, select "Slide Size."

Select "Custom Slide Size" from the dropdown menu.

The "Slide Size" window will appear. Input the width and height specifications to match your required size. Keep in mind that if your height is larger in size than your width, the orientation of the slide will automatically change to "Portrait."

When you're finished, select "OK."

Once selected, a new window will appear giving you two scaling options: Maximize or Ensure Fit. If your slide already has content on it, you'll want to select "Ensure Fit."

Your slide will now be resized.

Your poster design is going to depend completely on you. You'll want to pay attention to the background of the poster, text and image arrangement, font size and style, etc. Essentially, you should treat this part exactly as if you were just creating another slide for a presentation.

Because the design and process of this step is going to differ for everyone, we'd like to offer some of our previous guides to get you started in the design process:

• Insert a picture or other object.
• Use an image as a background.
• Insert an image inside text.
• Get a picture behind text.
• Make a border or frame.

Once your design is ready, all that's left to do is print it out and hang it up!

Related: How to Troubleshoot Printing Issues in Microsoft Word