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Article • 10 min read

Creative Problem Solving

Finding innovative solutions to challenges.

By the Mind Tools Content Team

what is creative problem solving and why is it important

Imagine that you're vacuuming your house in a hurry because you've got friends coming over. Frustratingly, you're working hard but you're not getting very far. You kneel down, open up the vacuum cleaner, and pull out the bag. In a cloud of dust, you realize that it's full... again. Coughing, you empty it and wonder why vacuum cleaners with bags still exist!

James Dyson, inventor and founder of Dyson® vacuum cleaners, had exactly the same problem, and he used creative problem solving to find the answer. While many companies focused on developing a better vacuum cleaner filter, he realized that he had to think differently and find a more creative solution. So, he devised a revolutionary way to separate the dirt from the air, and invented the world's first bagless vacuum cleaner. [1]

Creative problem solving (CPS) is a way of solving problems or identifying opportunities when conventional thinking has failed. It encourages you to find fresh perspectives and come up with innovative solutions, so that you can formulate a plan to overcome obstacles and reach your goals.

In this article, we'll explore what CPS is, and we'll look at its key principles. We'll also provide a model that you can use to generate creative solutions.

About Creative Problem Solving

Alex Osborn, founder of the Creative Education Foundation, first developed creative problem solving in the 1940s, along with the term "brainstorming." And, together with Sid Parnes, he developed the Osborn-Parnes Creative Problem Solving Process. Despite its age, this model remains a valuable approach to problem solving. [2]

The early Osborn-Parnes model inspired a number of other tools. One of these is the 2011 CPS Learner's Model, also from the Creative Education Foundation, developed by Dr Gerard J. Puccio, Marie Mance, and co-workers. In this article, we'll use this modern four-step model to explore how you can use CPS to generate innovative, effective solutions.

Why Use Creative Problem Solving?

Dealing with obstacles and challenges is a regular part of working life, and overcoming them isn't always easy. To improve your products, services, communications, and interpersonal skills, and for you and your organization to excel, you need to encourage creative thinking and find innovative solutions that work.

CPS asks you to separate your "divergent" and "convergent" thinking as a way to do this. Divergent thinking is the process of generating lots of potential solutions and possibilities, otherwise known as brainstorming. And convergent thinking involves evaluating those options and choosing the most promising one. Often, we use a combination of the two to develop new ideas or solutions. However, using them simultaneously can result in unbalanced or biased decisions, and can stifle idea generation.

For more on divergent and convergent thinking, and for a useful diagram, see the book "Facilitator's Guide to Participatory Decision-Making." [3]

Core Principles of Creative Problem Solving

CPS has four core principles. Let's explore each one in more detail:

  • Divergent and convergent thinking must be balanced. The key to creativity is learning how to identify and balance divergent and convergent thinking (done separately), and knowing when to practice each one.
  • Ask problems as questions. When you rephrase problems and challenges as open-ended questions with multiple possibilities, it's easier to come up with solutions. Asking these types of questions generates lots of rich information, while asking closed questions tends to elicit short answers, such as confirmations or disagreements. Problem statements tend to generate limited responses, or none at all.
  • Defer or suspend judgment. As Alex Osborn learned from his work on brainstorming, judging solutions early on tends to shut down idea generation. Instead, there's an appropriate and necessary time to judge ideas during the convergence stage.
  • Focus on "Yes, and," rather than "No, but." Language matters when you're generating information and ideas. "Yes, and" encourages people to expand their thoughts, which is necessary during certain stages of CPS. Using the word "but" – preceded by "yes" or "no" – ends conversation, and often negates what's come before it.

How to Use the Tool

Let's explore how you can use each of the four steps of the CPS Learner's Model (shown in figure 1, below) to generate innovative ideas and solutions.

Figure 1 – CPS Learner's Model

what is creative problem solving and why is it important

Explore the Vision

Identify your goal, desire or challenge. This is a crucial first step because it's easy to assume, incorrectly, that you know what the problem is. However, you may have missed something or have failed to understand the issue fully, and defining your objective can provide clarity. Read our article, 5 Whys , for more on getting to the root of a problem quickly.

Gather Data

Once you've identified and understood the problem, you can collect information about it and develop a clear understanding of it. Make a note of details such as who and what is involved, all the relevant facts, and everyone's feelings and opinions.

Formulate Questions

When you've increased your awareness of the challenge or problem you've identified, ask questions that will generate solutions. Think about the obstacles you might face and the opportunities they could present.

Explore Ideas

Generate ideas that answer the challenge questions you identified in step 1. It can be tempting to consider solutions that you've tried before, as our minds tend to return to habitual thinking patterns that stop us from producing new ideas. However, this is a chance to use your creativity .

Brainstorming and Mind Maps are great ways to explore ideas during this divergent stage of CPS. And our articles, Encouraging Team Creativity , Problem Solving , Rolestorming , Hurson's Productive Thinking Model , and The Four-Step Innovation Process , can also help boost your creativity.

See our Brainstorming resources within our Creativity section for more on this.

Formulate Solutions

This is the convergent stage of CPS, where you begin to focus on evaluating all of your possible options and come up with solutions. Analyze whether potential solutions meet your needs and criteria, and decide whether you can implement them successfully. Next, consider how you can strengthen them and determine which ones are the best "fit." Our articles, Critical Thinking and ORAPAPA , are useful here.

4. Implement

Formulate a plan.

Once you've chosen the best solution, it's time to develop a plan of action. Start by identifying resources and actions that will allow you to implement your chosen solution. Next, communicate your plan and make sure that everyone involved understands and accepts it.

There have been many adaptations of CPS since its inception, because nobody owns the idea.

For example, Scott Isaksen and Donald Treffinger formed The Creative Problem Solving Group Inc . and the Center for Creative Learning , and their model has evolved over many versions. Blair Miller, Jonathan Vehar and Roger L. Firestien also created their own version, and Dr Gerard J. Puccio, Mary C. Murdock, and Marie Mance developed CPS: The Thinking Skills Model. [4] Tim Hurson created The Productive Thinking Model , and Paul Reali developed CPS: Competencies Model. [5]

Sid Parnes continued to adapt the CPS model by adding concepts such as imagery and visualization , and he founded the Creative Studies Project to teach CPS. For more information on the evolution and development of the CPS process, see Creative Problem Solving Version 6.1 by Donald J. Treffinger, Scott G. Isaksen, and K. Brian Dorval. [6]

Creative Problem Solving (CPS) Infographic

See our infographic on Creative Problem Solving .

what is creative problem solving and why is it important

Creative problem solving (CPS) is a way of using your creativity to develop new ideas and solutions to problems. The process is based on separating divergent and convergent thinking styles, so that you can focus your mind on creating at the first stage, and then evaluating at the second stage.

There have been many adaptations of the original Osborn-Parnes model, but they all involve a clear structure of identifying the problem, generating new ideas, evaluating the options, and then formulating a plan for successful implementation.

[1] Entrepreneur (2012). James Dyson on Using Failure to Drive Success [online]. Available here . [Accessed May 27, 2022.]

[2] Creative Education Foundation (2015). The CPS Process [online]. Available here . [Accessed May 26, 2022.]

[3] Kaner, S. et al. (2014). 'Facilitator′s Guide to Participatory Decision–Making,' San Francisco: Jossey-Bass.

[4] Puccio, G., Mance, M., and Murdock, M. (2011). 'Creative Leadership: Skils That Drive Change' (2nd Ed.), Thousand Oaks, CA: Sage.

[5] OmniSkills (2013). Creative Problem Solving [online]. Available here . [Accessed May 26, 2022].

[6] Treffinger, G., Isaksen, S., and Dorval, B. (2010). Creative Problem Solving (CPS Version 6.1). Center for Creative Learning, Inc. & Creative Problem Solving Group, Inc. Available here .

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What is creative problem-solving?

Creative problem-solving in action

Table of Contents

An introduction to creative problem-solving.

Creative problem-solving is an essential skill that goes beyond basic brainstorming . It entails a holistic approach to challenges, melding logical processes with imaginative techniques to conceive innovative solutions. As our world becomes increasingly complex and interconnected, the ability to think creatively and solve problems with fresh perspectives becomes invaluable for individuals, businesses, and communities alike.

Importance of divergent and convergent thinking

At the heart of creative problem-solving lies the balance between divergent and convergent thinking. Divergent thinking encourages free-flowing, unrestricted ideation, leading to a plethora of potential solutions. Convergent thinking, on the other hand, is about narrowing down those options to find the most viable solution. This dual approach ensures both breadth and depth in the problem-solving process.

Emphasis on collaboration and diverse perspectives

No single perspective has a monopoly on insight. Collaborating with individuals from different backgrounds, experiences, and areas of expertise offers a richer tapestry of ideas. Embracing diverse perspectives not only broadens the pool of solutions but also ensures more holistic and well-rounded outcomes.

Nurturing a risk-taking and experimental mindset

The fear of failure can be the most significant barrier to any undertaking. It's essential to foster an environment where risk-taking and experimentation are celebrated. This involves viewing failures not as setbacks but as invaluable learning experiences that pave the way for eventual success.

The role of intuition and lateral thinking

Sometimes, the path to a solution is not linear. Lateral thinking and intuition allow for making connections between seemingly unrelated elements. These 'eureka' moments often lead to breakthrough solutions that conventional methods might overlook.

Stages of the creative problem-solving process

The creative problem-solving process is typically broken down into several stages. Each stage plays a crucial role in understanding, addressing, and resolving challenges in innovative ways.

Clarifying: Understanding the real problem or challenge

Before diving into solutions, one must first understand the problem at its core. This involves asking probing questions, gathering data, and viewing the challenge from various angles. A clear comprehension of the problem ensures that effort and resources are channeled correctly.

Ideating: Generating diverse and multiple solutions

Once the problem is clarified, the focus shifts to generating as many solutions as possible. This stage champions quantity over quality, as the aim is to explore the breadth of possibilities without immediately passing judgment.

Developing: Refining and honing promising solutions

With a list of potential solutions in hand, it's time to refine and develop the most promising ones. This involves evaluating each idea's feasibility, potential impact, and any associated risks, then enhancing or combining solutions to maximize effectiveness.

Implementing: Acting on the best solutions

Once a solution has been honed, it's time to put it into action. This involves planning, allocating resources, and monitoring the results to ensure the solution is effectively addressing the problem.

Techniques for creative problem-solving

Solving complex problems in a fresh way can be a daunting task to start on. Here are a few techniques that can help kickstart the process:

Brainstorming

Brainstorming is a widely-used technique that involves generating as many ideas as possible within a set timeframe. Variants like brainwriting (where ideas are written down rather than spoken) and reverse brainstorming (thinking of ways to cause the problem) can offer fresh perspectives and ensure broader participation.

Mind mapping

Mind mapping is a visual tool that helps structure information, making connections between disparate pieces of data. It is particularly useful in organizing thoughts, visualizing relationships, and ensuring a comprehensive approach to a problem.

SCAMPER technique

SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. This technique prompts individuals to look at existing products, services, or processes in new ways, leading to innovative solutions.

Benefits of creative problem-solving

Creative problem-solving offers numerous benefits, both at the individual and organizational levels. Some of the most prominent advantages include:

Finding novel solutions to old problems

Traditional problems that have resisted conventional solutions often succumb to creative approaches. By looking at challenges from fresh angles and blending different techniques, we can unlock novel solutions previously deemed impossible.

Enhanced adaptability in changing environments

In our rapidly evolving world, the ability to adapt is critical. Creative problem-solving equips individuals and organizations with the agility to pivot and adapt to changing circumstances, ensuring resilience and longevity.

Building collaborative and innovative teams

Teams that embrace creative problem-solving tend to be more collaborative and innovative. They value diversity of thought, are open to experimentation, and are more likely to challenge the status quo, leading to groundbreaking results.

Fostering a culture of continuous learning and improvement

Creative problem-solving is not just about finding solutions; it's also about continuous learning and improvement. By encouraging an environment of curiosity and exploration, organizations can ensure that they are always at the cutting edge, ready to tackle future challenges head-on.

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What is creative thinking and why does it matter?

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What is creative thinking?

Types of creative thinking, why is creative thinking important, how creative thinking works, what are some examples of creative thinking, the benefits of creative thinking, how to make your thinking process more creative, start fostering your creative thinking skills.

Few things feel better than a stroke of creative genius. A new creative idea can make you feel brilliant and unstoppable.

But, when the great ideas stop flowing, it’s easy to get discouraged and declare that you’re just not a creative thinker.

Many people believe that creative thinking is something that strikes at random. In reality, there are many ways to use creative problem-solving every day, even if you don’t think you have innate creativity. While thinking creatively isn’t difficult, it does take practice. 

Building your creative skills is the key to innovation. But where do you start?

In this article, we’ll cover what creative thinking is, how it works, and how to strengthen your creative skill.

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Creative thinking may feel like a superpower reserved only for a “creative person.” Thankfully, creative geniuses aren’t the only ones who can have innovative ideas. 

At its core, creative thinking is intentionally gaining new insights and different ideas through existing information.

Often, creative thought involves tapping into different styles of thinking and examining information from different viewpoints to see new patterns. Anyone can foster a creative mind with some practice!

how much time employees have to think creatively and discuss new ideas

Using a wide variety of brainstorming strategies can help you discover new solutions for issues in every area of your life, including at work.

In fact, 61% of employees say they’re expected to come up with creative ideas or new ways to do things at work. But, with only 30% of employees saying they’re given time to think or discuss new ideas daily, it’s becoming increasingly important to develop our creative thinking muscles.

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Fostering creative thinking starts with changing your perspective. Learning new and different styles of thinking can help give birth to powerful idea generation. 

Aesthetic thinking, divergent thinking, lateral thinking, convergent thinking, and inspirational thinking are five types of innovative thinking to get the ball rolling.

types of creative thinking

( Image source )

Divergent and convergent thinking are the most common ways to foster more creative thought. 

Divergent thinking is like a traditional brainstorming session, where you come up with as many possible solutions as your imagination will allow. 

Meanwhile, convergent thinking takes a more logical approach, encouraging you to gather facts and discover the most common solution to a problem. These strategies are frequently used together to conjure new creative solutions.

Inspirational thinking focuses on imagining the best-case scenarios to find a new way to solve a problem, while lateral thinking involves letting ideas flow in a step-by-step format. 

Aesthetic thinking focuses on reframing the problem to see its inherent beauty and value, like looking at a painting.

It’s easy to get stuck in the same thought patterns, especially at work. However, those thought patterns may be hampering your innovation and keeping you stuck in routines that don’t serve you. 

Creative thinking shows us that there are many solutions to any problem, and developing your creative thinking skills helps you recognize innovative solutions more quickly. 

Plus, creativity was the most sought-after soft skill in 2020, so strengthening your creativity skills can set you apart at work, too.

Alongside critical thinking and focus , creative thinking is crucial to help recognize patterns that may not be obvious at first glance. Thinking creatively makes you a better problem-solver, which has far-reaching benefits in both your work and personal life.

Expressive, creative thinking helps us challenge our own assumptions, discover new things about ourselves and our perspective, stay mentally sharp, and even be more optimistic .

Many business leaders see creativity and innovation as something unpredictable, with 53% of businesses reporting that innovation occurs by chance. However, with the right tools, you can tap into creative thinking whenever you want.

how creative thinking works

There are many ways to get your creative juices flowing, and practicing creative thinking strategies can help you think outside the box more readily and more often. 

Creative thinking works by igniting our curiosity. Getting curious about a problem looks different for various industries.

A go-to example for creative thinking may be the advertising executive coming up with creative campaigns by brainstorming with divergent thinking. However, that’s far from the only way to use creative thinking. 

In STEM industries like biomedicine, stimulating creativity by asking open-ended questions and creating fictional scenarios helps professionals find innovative solutions to health problems. 

These questions encourage medical professionals to experiment and discover new ways of solving a persistent problem. 

Through creative thinking, professionals in any field can discover unique answers to pressing problems.

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Creative thinking is valuable in many situations, not just traditionally creative industries. Whether you’re solving a problem, organizing your calendar, or at an impasse with your team, creative thinking can come in handy.

One way creative thinking is valuable is for identifying the right problem . 

Using divergent thinking strategies can help you examine a problem from every angle and identify the true root of the issue. 

Once you’ve found the root problem, you can use lateral thinking or convergent thinking to discover new solutions that may not have been available to you before.

Adding constraints , like a timeline or budget for your project, can also help you guide a creative thinking session. 

For example, you could brainstorm how you'd handle a particular problem if your existing budget was cut in half. Constraints can help spur unique ideas you may have missed.

Creative thinking doesn’t just make you a better employee; it also makes you a better parent, student, and leader, too. By developing your creative thinking skills, the benefits of thinking creatively can show up throughout your daily life.

benefits of creative thinking

Here are a few major benefits of creative thinking.

Improved problem-solving capabilities

We don’t just solve problems at work, and we shouldn’t only use our creative thinking skills at work, either! Developing your creative thinking abilities can help you solve a wide variety of problems faster. 

As your mind becomes more accustomed to using different thought techniques, you’ll quickly recognize patterns that you might not have before.

Stronger interpersonal connections

Creative thinking can help you communicate your ideas more clearly, which leads to better conversations and relationships with your friends, family, and coworkers. 

Plus, many creative thinking methods work best when they’re done in a group. Developing new ideas together can strengthen bonds and help you combine ideas to create something truly innovative.

Heightened productivity

It may seem like creative thinking is a time-consuming distraction from your work, but that couldn’t be further from the truth. 

When we get stuck in thought patterns, it’s easy to get frustrated when something isn’t working correctly. That frustration can cause our productivity to plummet. 

Taking a moment and engaging in a creative thinking strategy can renew your motivation, reinvigorate your passion, and help you find new solutions when you’re stuck. 

Higher self-awareness

Creative thinking allows you to try on perspectives that you may not have considered before. 

As you’re exploring new perspectives, you may discover something about your own assumptions, viewpoints, or biases that you never noticed. 

Challenging your traditional way of thinking can offer higher self-awareness and build your emotional intelligence. With creative thinking, you strengthen your ability to reframe your perspective and harness a growth mindset.

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Now that we see how important creative thinking skills are, building our creative capabilities is the next step to reap the benefits. 

There are many ways to encourage more creative thinking in your daily life. While practicing different thinking strategies and brainstorming with your team at work help to develop these skills, they’re far from the only way to foster a more creative thought process. 

One powerful way to get your creativity flowing is to meet new people, especially if they’re in the arts or in a different industry from you. Sharing your interests and listening to others can inspire you to view the world differently. 

Practicing boredom can help you develop your creativity, too. Allowing yourself to become bored and seeing what pulls your interest can help you practice letting your curiosity lead the way. 

Another tactic is to ask questions about everything that piques your interest, and come up with possible answers before you look up the actual answer.

developing creativity within company walls

Coaching can also help you hone your creative thinking. 

In fact, 71% of employers see managerial coaching as helpful for creative development. When you’re feeling distracted or uninspired, coaching can refocus your attention and help you get curious about your experience.

Breaking away from your normal routine and trying something new is the key to fostering creative thinking in your daily life.

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Thinking more creatively can take effort, but a little practice can offer a ton of benefits. Honing your skills to recognize patterns and find solutions shifts your perspective and offers a new vantage point for you to explore. 

Not only can creative thinking improve your performance at work, but it can also improve every other area of your life too. 

Coaching is a powerful tool to help foster your creativity skills. Are you ready to become more innovative? 

Start working with a dedicated coach today to develop your own creative thinking skills.

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Maggie Wooll, MBA

Maggie Wooll is a researcher, author, and speaker focused on the evolving future of work. Formerly the lead researcher at the Deloitte Center for the Edge, she holds a Bachelor of Science in Education from Princeton University and an MBA from the University of Virginia Darden School of Business. Maggie is passionate about creating better work and greater opportunities for all.

What is lateral thinking? 7 techniques to encourage creative ideas

Why creativity isn't just for creatives and how to find it anywhere, thinking outside the box: 8 ways to become a creative problem solver, from crisis to creativity, 8 creative solutions to your most challenging problems, the whole person model: a holistic way to build inspiring leaders and thriving teams, how to develop critical thinking skills, what is a bullet journal, and how can it boost your productivity, superhero-ines: 3 skills women use to conquer obstacles at work, similar articles, what is cognitive flexibility, and why does it matter, how to improve your creative skills for effective problem-solving, how divergent thinking can drive your creativity, all-or-nothing thinking: 3 ways to stop throwing in the towel, what’s convergent thinking how to be a better problem-solver, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Creative Problem Solving Explained

what is creative problem solving and why is it important

Creative problem solving is based on the belief that everyone is creative and can enhance their creative abilities with discipline.

Creative problem solving is a deliberate approach to solving complex problems. While creativity is an innate part of creative problem solving, the process uses a variety of steps and strategies designed to bring to the table solutions that are actionable and effective.

It’s a proven approach to use innovative ideas and views of a problem to develop viable options that can be brought to bear on the challenge. It can also redefine the problem, coming at it from a new perspective that results in an effective solution.

It also has powerful applications for addressing your greatest workflow challenges. Using creative problem solving lets you identify, refine, iterate, and select the best options to improve workflows using new technologies like automation.

Fundamentals of Creative Problem Solving

Many people hear “creative problem solving” and think it’s about brainstorming answers. However, creative problem solving is about much more. Creative answers to problems do not just appear magically but are the result of deliberate processes.

To work well, creative problem solving is rooted in two assumptions:

  • Everyone is creative in some manner
  • You can learn and enhance someone’s creative abilities

Those are powerful assumptions. They help to dispel the idea that there are “creative types” and “noncreative types.” All participants can be empowered to engage in the process by supporting and reinforcing the innate presence of creativity.

Alex Osborn helped define and formalize the idea of creative problem solving. He believed that two types of thinking are critical to creative problem solving.

Convergent Thinking focuses on the norms of problem solving and focuses on finding a singular solution that's well defined. Divergent Thinking is the opposite, with multiple options being considered after fostering creativity as part of the problem solving process.

Both play a role and have value in problem solving. Typically, both are used as part of the process.

For example, divergent thinking can create multiple ideas for possible solutions. Convergent thinking can whittle those down to a few or one idea to implement.

Principles of Creative Problem Solving

Here is a closer look at some key tenets of creative problem solving.

Reframe the Problem as a Question

Begin by restating the problem as a question or series of open-ended questions. The problem becomes more approachable with multiple possibilities available, and participants can be invited into the process.

By contrast, problems presented as declarative statements are often met by silence. These statements often lead to a limited response or no response at all.

There's a shift when asked as a question rather than a statement. The challenge is not an obstacle but rather an opportunity to solve. It opens the door to brainstorming and ideation.

Suspend Judgment

All too often, ideas that are generated in problem solving spaces are quickly dismissed. This instantaneous judgment has short- and long-term impacts.

First, it immediately dismisses the presented idea and the presenter. What’s more, the dismissal can have a chilling effect on others, stymieing the idea generation process.

There’s a time when judging presented ideas – when convergent thinking is at play. In the beginning, immediate judgment should be suspended.

Even the most implausible ideas presented at the beginning of the process may play a role later as long as they are still considered viable. If poisoned early in the process, they will unlikely be given any value later.

‘Yes, And’ Instead of ‘No, But’

The word “no” can have a similarly stifling effect on the creative problem solving work. "But," whether preceded by "yes” or "no," can close the conversation. It acts to negate everything that has come before.

You can create and maintain a more positive, encouraging tone using "yes, and" language instead of "no, but" language.

More positive language helps build on previously generated ideas. It creates an additive approach to the process instead of a dismissive one.

One Approach to Creative Problem Solving

Having a clearly defined approach to solving problems helps participants understand the scope and scale of the work. While multiple approaches can be used, here is one way to frame the engagement.

1. Clarify the Problem

The most critical step to creative problem solving is identifying and articulating the problem or goal. While it may appear to be easy to do so, often, what people think the problem is is not the true problem.

The critical step is to break down the problem, analyze it and understand the core issue.

One approach is to use the "five whys." Start by asking yourself, "Why is this a problem?" Once you have the answer, ask, "Why else?" four more times.

This iterative process can often refine and revise to unearth the true issue that needs to be addressed. You can ask other questions to further refine, such as:

  • Why is this problem important to us?
  • What is stopping us from solving this problem?
  • Where will we be differently 6-12 months after solving the problem?

2. Define Evaluation Criteria

The creative problem solving process is likely to generate many potential ideas. It’s important to establish the process by which the ideas will be evaluated and, if selected, deployed.

These processes may have important factors, such as budget, staffing and time. The process needs to address what you seek to accomplish, avoid and act on. The process should be articulated to the participants in the problem solving and those affected by the outcomes.

3. Research the Problem

You want a clear understanding of the problem, which may require lots or a little research. Understand the common problem, how others may deal with it, and potential solutions.

4. Develop Creative Challenges

Once the problem is articulated and researched, it’s time to frame them. “Creative challenges” are simple and brief, question-based concepts. For example, "How can we …" or “What would it mean if …" These challenges will form the basis of your problem solving. They should be broadly focused and not include any evaluation criteria.

5. Create Ideas

Idea generation is what most people envision when they think of brainstorming or solving problems.

Start by taking just one of the creative challenges. Give yourself or the team some time to build at least 50 ideas. That may seem like a lot, but it can spark conversation and construction.

The ideas may or may not solve the presented challenge. By capturing them on paper or a computer (many programs support idea generation), you can have them readily available to organize, expand on, evaluate, and flesh out.

Be sure to use the following rules in this stage:

  • Write down every idea
  • Ensure no one critiques presented ideas
  • Don’t stop until you’ve reached 50
  • Present the full list of ideas and then ask if anyone has anything else to add
  • If you have time, sleep on the ideas and return the next day. Try to add 25 more.

6. Sort and Assess Ideas

Take a break and reconvene to look at the ideas using the evaluation criteria. Combine ideas, then use the evaluation criteria to whittle down the list.

Some ideas may be implementable immediately. Others may need further analysis to prioritize.

7. Create a Plan

When you have your shortlist, create an action plan that outlines the steps necessary to implement the ideas. By breaking down the ideas into actionable steps, you’ll be better able to put them into play and see the results.

Problem Solving Your Workflows

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  • https://online.hbs.edu/blog/post/what-is-creative-problem-solving
  • https://www.mindtools.com/a2j08rt/creative-problem-solving
  • https://www.creativeeducationfoundation.org/what-is-cps/
  • https://innovationmanagement.se/2010/06/02/the-basics-of-creative-problem-solving-cps/
  • https://asana.com/resources/convergent-vs-divergent

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what is creative problem solving and why is it important

Creative Problem-Solving

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what is creative problem solving and why is it important

  • Gerard J. Puccio 2 ,
  • Barry Klarman 2 &
  • Pamela A. Szalay 2  

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Life and work in the beginning of the twenty-first century has been described as volatile, uncertain, complex, and ambiguous. In this fast changing, innovation-driven environment, Creative Problem-Solving has been identified as a fundamental skill for success. In contrast to routine problem-solving, with straightforward and repeatable solution paths, today’s problems are described as being complex and wicked. To generate the possibilities that can effectively address complex problems, individuals need to draw on the highest level of human thought – creativity. Creative Problem-Solving explicitly draws on, and promotes, effective creative thinking. The purpose of this entry is to describe and distinguish Creative Problem-Solving from other forms of problems-solving. Moreover, as Creative Problem-Solving is a deliberate creativity methodology, this chapter also provides a description of the more specific thinking skills that are embodied by the higher-order skill of creative thinking and are explicitly called on in Creative Problem-Solving. Complex problems require complex thinking, and Creative Problem-Solving provides a structured process that allows individuals to more easily and efficiently deploy their creative thinking skills.

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What is design thinking and why is it important?

Here’s what you need to know about this creative problem-solving technique, including a definition and why it’s taking the business world by storm.

img src="WeWork106BoulevardHaussmann.jpg" alt="open floor coworking area with natural light in Paris">

Design thinking started out as a process for creating sleek new technology and products. But this methodology is now widely used across both the private and public sectors, for business and personal projects, all around the world.

Design-thinking methodology was popularized by design consulting firm IDEO . The methods gained momentum in the larger business world after Tim Brown, the chief executive officer of IDEO, wrote an article in 2008 for the Harvard Business Review about the use of design thinking in business—including at a California hospital, a Japanese bicycle company, and the healthcare industry in India. Today, one of the most popular courses at Stanford University is Designing Your Life , which applies design thinking to building a joyful career and life.

Here’s what design thinking is, how it works, and why it’s important.

What is design thinking? 

Design thinking is a process for solving problems by prioritizing the consumer’s needs above all else. It relies on observing, with empathy, how people interact with their environments , and employs an iterative, hands-on approach to creating innovative solutions . 

Design thinking is “human-centered,” which means that it uses evidence of how consumers (humans) actually engage with a product or service, rather than how someone else or an organization thinks they will engage with it. To be truly human-centered, designers watch how people use a product or service and continue to refine the product or service in order to improve the consumer’s experience. This is the “iterative” part of design thinking. It favors moving quickly to get prototypes out to test, rather than endless research or rumination. 

In contrast to traditional problem-solving, which is a linear process of identifying a problem and then brainstorming solutions , design thinking only works if it is iterative. It is less of a means to get to a single solution, and more of a way to continuously evolve your thinking and respond to consumer needs.

Why is design thinking important? 

Design thinking enables organizations to create lasting value for consumers. The process is useful in any complex system ( not just design systems ) because it:

Aims to solve a concrete human need

Using an observational, human-centric approach, teams can uncover pain points from the consumer that they hadn’t previously thought of, ones that the consumer may not even be aware of. Design thinking can provide solutions to those pain points once they’re identified.

Tackles problems that are ambiguous or difficult to define

Consumers often don’t know what problem they have that needs solving or they can’t verbalize it. But upon careful observation, one can identify problems based on what they see from real consumer behavior rather than simply working off of their ideas of the consumer. This helps define ambiguous problems and in turn makes it easier to surface solutions. 

Leads to more innovative solutions

Humans are not capable of imagining things that are not believed to be possible, which makes it impossible for them to ask for things that do not yet exist. Design thinking can help surface some of these unknown pain points that would otherwise have never been known. Using an iterative approach to tackle those problems often lead to non-obvious, innovative solutions .   

Makes organizations run faster and more efficiently

Rather than researching a problem for a long time without devising an outcome, design thinking favors creating prototypes and then testing to see how effective they are. 

what is creative problem solving and why is it important

The five stages of the design-thinking process 

Design thinking follows a five-stage framework. 

1. Empathize

In this first stage, the designer observes consumers to gain a deeper understanding of how they interact with or are affected by a product or issue. The observations must happen with empathy, which means withholding judgment and not imparting preconceived notions of what the consumer needs. Observing with empathy is powerful because it can uncover issues the consumer didn’t even know they had or that they could not themselves verbalize. From this point, it’s easier to understand the human need for which you are designing. 

In this second stage, you gather your observations from the first stage to define the problem you’re trying to solve. Think about the difficulties your consumers are brushing up against, what they repeatedly struggle with, and what you’ve gleaned from how they’re affected by the issue. Once you synthesize your findings, you are able to define the problem they face. 

The next step is to brainstorm ideas about how to solve the problem you’ve identified. These ideation sessions could be in a group, where your team gathers in an office space that encourages creativity and collaboration , an innovation lab , or can be done solo. The important part is to generate a bunch of different ideas. At the end of this process, you’ll come up with a few ideas with which to move forward. 

4. Prototype

This is the stage that turns ideas into an actual solution. Prototypes are not meant to be perfect. The point of a prototype is to come out quickly with a concrete version of the idea to see how it is accepted by consumers. Examples of prototypes include a landing page to test consumer desire for a product or a video that demonstrates streamlined logistic processes. 

Once you give a prototyped solution to consumers, you must observe how they interact with it. This testing stage is the one in which you collect feedback on your work. 

The design-thinking process is an iterative, rather than linear, one. At the end of the fifth stage, you’ll likely have to go back to one or several of the other stages. Perhaps the testing has shown you need to develop another prototype, for which you’d return to the fourth stage. Or perhaps it’s shown that you’ve misdefined the consumer’s needs. If so, you would have to return to an earlier stage of the process. 

What industries and roles can benefit from design thinking?

While design thinking originated with designers, it is now widely used by people from all disciplines . Even among design agencies the work is famously cross-functional: IDEO and similar agencies hire non-designers—chefs, engineers, social scientists, biologists—and integrate them into their project teams to add perspective.

Our growth innovation team at WeWork comprises a designer, who focuses on applying this method for the end consumer of a project; a technologist, who uses this technique to deliver value to engineers; and a business strategist, who applies this method to deliver value for business owners and various stakeholders.

Design thinking has been used at Kaiser Permanente to overhaul the system of shift changes among nursing staff. It has helped the Singapore government make the process for securing a work pass in the nation-state easier and more human. Design thinking has been used to solve business problems at companies like Toyota, Intuit, SAP, and IBM .  

One reason for the proliferation of design thinking in industries is that it’s useful to break down problems in any complex system, be it business, government, or social organizations. It can be used to explore big questions about how to respond to the growth of technology and globalization, how to pivot in response to rapid change, and how to support individuals while catering to larger organizations.

Design thinking can be used by all departments in a business. It can be fostered by bright, airy physical workspaces that cater to the way employees prefer to work. To employ design thinking in all projects, managers should first define the consumers they’re trying to help and then employ the five stages of design thinking to define and tackle the identified problems. Employing a design-thinking process makes it more likely a business will be innovative, creative, and ultimately more human.

Related articles

WeWork Woodward Ave image

This article was originally published on October 18, 2019, and has been updated throughout by the editors.

Graham Tuttle was a director of growth innovation at WeWork. He has more than a decade of experience in design and new product development. Prior to WeWork, Tuttle worked at frog in design strategy, helping global enterprises and startups take a user-centered approach to product development, innovation, and investment strategy. He has an M.B.A. and a masters of design from the Illinois Institute of Technology and contributed to the development of 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization , a step-by-step guidebook for innovation planning.

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Why Is Creative Problem Solving Important – 15 Possible Reasons

Why is creative problem-solving important? The main reason is: to keep up with the competition in today’s ever-changing business landscape.

Developing innovative solutions to complex problems is a critical skill for any organization.

15 Reasons Why Is Creative Problem Solving Important

There are many advantages to using creative problem-solving techniques in the workplace.

They can change the way employees think about problems. And it can help organizations to be more agile and adaptable.

Some of the benefits of creative problem-solving include the following:

1. Encourages Out-Of-The-Box Thinking:

Creative problem-solving techniques encourage employees to think outside the box. They come up with innovative solutions to problems.

This type of thinking is essential in today’s rapidly changing business environment .

Think  outside the box - Why Is Creative Problem Solving Important

When it comes to problem-solving, organizations need to adapt and change quickly . That’s why it’s important to have creative employees who can think outside the box.

When faced with a problem, they can devise an innovative solution others may not have thought of.

And to be able to do this, they need to be encouraged to think creatively.

2. Helps You Solve Complex Problems:

Creative problem-solving can also help you solve complex problems. Often, complex problems require more than one solution.

The alternatives through creative thinking can help you find the best possible solution.

With creative problem-solving, you’re not just looking for the first solution that comes to mind. Instead, you’re looking for the best possible solution.

So effective problem-solving requires both creative and critical thinking .

Thinking creatively can also help you find new ways to look at old problems. This can give you a different perspective and help you find new solutions.

3. Encourages Innovation:

Innovation is important for businesses to stay ahead of the competition. And it let them be able to offer new products and services .

Creative problem-solving can help encourage innovation . It allows businesses to develop new ideas and find new ways to do things.

Some of the world’s most successful businesses have grown because they innovated.

With time, many businesses lose their ability to be creative and innovative. This can lead to them becoming stagnant and eventually fail.

You can take Nokia as an example. The company was once the world’s leading mobile phone manufacturer.

However, it needed to innovate and keep up with the competition. As a result, its market share declined sharply, and it is now struggling to survive.

4. Builds Confidence:

Confidence is important in all areas of life. When you’re confident, you’re more likely to take risks and seize opportunities .

Learning how to solve problems creatively can help you build your confidence .

This is because you’ll know you have the skills to deal with whatever challenges come your way.

Some people are born confident. But for most of us, confidence needs to be developed.

If you lack confidence, solving problems creatively can help you build them up.

Your comfort zone is what limits you. So you must push yourself to try new things and solve problems uniquely. And you’ll slowly expand your comfort zone.

This can ripple effect on other areas of your life, making you more confident in everything you do.

5. Makes You More Resilient:

Resilience is the ability to bounce back from setbacks and keep going despite difficulties.

It’s a key quality for anyone who wants to achieve their goals.

And creative problem-solving can help you develop resilience.

When you face a problem, it’s natural to feel discouraged . But you need to view problems as opportunities to learn and grow. You’ll be more likely to find a creative solution .

This mindset will help you persevere when things get tough and overcome obstacles.

Some people are naturally more resilient than others. But everyone can benefit from developing this quality.

And creative problem-solving is one of the best ways to do

6. Develops Your Analytical Skills:

Creative problem solving doesn’t mean you never use logic or analysis. But, best solutions often come from a combination of creative and logical thinking.

To find a truly original solution, you need to be able to see problems from different angles. This requires both left-brain (logical) and right-brain (creative) thinking.

Logic or analysis - Why Is Creative Problem Solving Important

With creative problem-solving, you develop ability to analyze problems from many perspectives.

This will make you better at finding innovative solutions to complex challenges.

With better analytical skills, you’ll also be better equipped to handle difficult decisions. And you can solve problems quickly and efficiently.

7. Teaches You How to Be Proactive:

Proactive people don’t wait for things to happen. They make things happen.

The best way to achieve success is to take the initiative and be proactive.

When you’re proactive , you don’t wait for opportunities to come knocking on your door. Instead, you go out and create your opportunities .

When you’re proactive, you always look for ways to improve your situation. You’re constantly looking for ways to take your life to the next level.

8. It Helps You Develop A Positive Attitude:

A positive attitude is essential for achieving success in any area of life.

If you want to be successful, you need to start thinking positive thoughts .

Creative problem-solving helps you develop a positive attitude. It forces you to look at problems in a different light.

It helps you see that every problem has a solution. And, it helps you understand that every challenge is an opportunity to learn and grow.

Some people see problems as roadblocks . They think that every problem is a negative thing.

This way of thinking will only hold you back.

Creative problem-solving helps you see problems as opportunities. In addition, it helps you develop a positive attitude that will lead to success.

9. Helps Employees Handle Change:

Change is a constant in today’s business world. And it can be difficult for employees to deal with.

They’ll be better equipped to handle change if they’re trained in creative problem-solving.

They’ll be able to adapt and find new solutions to problems. Change is no longer a negative thing but an opportunity to grow.

When you embrace change, you open up a world of possibilities .

10. Maintains Employee Engagement:

Employee engagement is important for any business. And creative problem-solving can help maintain employee engagement.

Engaged employees are more likely to be productive and motivated . They’re also less likely to leave the company.

Build morale

Engaged employees are an asset to any business. And creative problem-solving can help keep them engaged and resourceful .

Some ways you can encourage employee engagement through creative problem-solving are:

– Encourage employees to come up with new ideas and solutions to problems.

– Solicit feedback from employees regularly .

– Encourage employees to share their ideas with others.

– Create an environment that is conducive to creativity and innovation.

– Make sure employees feel like their work

11. Encourage Teamwork:

When employees work together to solve problems, it can help build morale. And it can foster a sense of camaraderie.

Creative thinking activities can help employees learn to work together and build trust .

Most creative thinking activities are in the form of groups. People in groups can share their ideas with each other and build on each other’s ideas.

Some examples of creative thinking activities that encourage teamwork are:

– Brainstorming

– Group discussion

– Team building exercises

12. Be Willing to Take Risks:

To encourage creative problem-solving, you need to be willing to take risks.

Encourage employees to experiment and try new things.

Make sure they feel comfortable making mistakes. And you can suggest ways to turn those mistakes into learning opportunities.

Take risks.

Some examples of ways to take risks are:

– Encourage employees to experiment

– Try new things

– Make mistakes and learn from them

13. Encourage A Growth Mindset:

A growth mindset is a belief that intelligence can be developed.

People with a growth mindset believe that they can improve their abilities by:

– Good teaching, and

– Persistence.

Creative problem solving requires a growth mindset. Without it, people give up too easily when they encounter a problem.

They may also be afraid to take risks, because they don’t want to look foolish.

Encouraging a growth mindset will help employees feel more confident about their abilities. And it can make them more likely to take risks and try new things.

14. Striving For Originality:

In order to be creative, you have to be willing to take risks. This means that you need to be okay with the possibility of failing.

You also need to be open to new ideas . And you need to be willing to experiment .

One way to encourage creativity is to set aside time for employees to explore new ideas . This can be through brainstorming sessions or another type of creativity exercise.

Originality comes from taking existing ideas and making them your own. This means that you need to be able to see the potential in other people’s ideas.

It also means that you need to be able to take those ideas and build on them. This takes a lot of imagination and creative thinking.

15. Be Persistent:

Creative problem-solving is not a one-time event. Instead, it’s a process you must go through again and again.

You need to be persistent in your search for new ideas. You also need to be persistent in trying out new solutions .

Keep going even if your first attempt doesn’t work. Instead, keep trying until you find a solution that does work.

And with creative problem solving, the more you practice , the better you’ll become at it.

So keep at it, and soon you’ll solve problems like a pro!

Final Word:

Why is creative problem-solving important? Above are some of the reasons why creative problem-solving is important. As you can see, it’s a very useful skill to have.

And it’s one that you can use in all areas of your life, both personal and professional.

So start practicing creative problem-solving today. And you will see how it can help you succeed in all areas of your life.

Last Updated on 1 month by Shahzaib Arshad

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Overview of the Problem-Solving Mental Process

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

what is creative problem solving and why is it important

Rachel Goldman, PhD FTOS, is a licensed psychologist, clinical assistant professor, speaker, wellness expert specializing in eating behaviors, stress management, and health behavior change.

what is creative problem solving and why is it important

  • Identify the Problem
  • Define the Problem
  • Form a Strategy
  • Organize Information
  • Allocate Resources
  • Monitor Progress
  • Evaluate the Results

Frequently Asked Questions

Problem-solving is a mental process that involves discovering, analyzing, and solving problems. The ultimate goal of problem-solving is to overcome obstacles and find a solution that best resolves the issue.

The best strategy for solving a problem depends largely on the unique situation. In some cases, people are better off learning everything they can about the issue and then using factual knowledge to come up with a solution. In other instances, creativity and insight are the best options.

It is not necessary to follow problem-solving steps sequentially, It is common to skip steps or even go back through steps multiple times until the desired solution is reached.

In order to correctly solve a problem, it is often important to follow a series of steps. Researchers sometimes refer to this as the problem-solving cycle. While this cycle is portrayed sequentially, people rarely follow a rigid series of steps to find a solution.

The following steps include developing strategies and organizing knowledge.

1. Identifying the Problem

While it may seem like an obvious step, identifying the problem is not always as simple as it sounds. In some cases, people might mistakenly identify the wrong source of a problem, which will make attempts to solve it inefficient or even useless.

Some strategies that you might use to figure out the source of a problem include :

  • Asking questions about the problem
  • Breaking the problem down into smaller pieces
  • Looking at the problem from different perspectives
  • Conducting research to figure out what relationships exist between different variables

2. Defining the Problem

After the problem has been identified, it is important to fully define the problem so that it can be solved. You can define a problem by operationally defining each aspect of the problem and setting goals for what aspects of the problem you will address

At this point, you should focus on figuring out which aspects of the problems are facts and which are opinions. State the problem clearly and identify the scope of the solution.

3. Forming a Strategy

After the problem has been identified, it is time to start brainstorming potential solutions. This step usually involves generating as many ideas as possible without judging their quality. Once several possibilities have been generated, they can be evaluated and narrowed down.

The next step is to develop a strategy to solve the problem. The approach used will vary depending upon the situation and the individual's unique preferences. Common problem-solving strategies include heuristics and algorithms.

  • Heuristics are mental shortcuts that are often based on solutions that have worked in the past. They can work well if the problem is similar to something you have encountered before and are often the best choice if you need a fast solution.
  • Algorithms are step-by-step strategies that are guaranteed to produce a correct result. While this approach is great for accuracy, it can also consume time and resources.

Heuristics are often best used when time is of the essence, while algorithms are a better choice when a decision needs to be as accurate as possible.

4. Organizing Information

Before coming up with a solution, you need to first organize the available information. What do you know about the problem? What do you not know? The more information that is available the better prepared you will be to come up with an accurate solution.

When approaching a problem, it is important to make sure that you have all the data you need. Making a decision without adequate information can lead to biased or inaccurate results.

5. Allocating Resources

Of course, we don't always have unlimited money, time, and other resources to solve a problem. Before you begin to solve a problem, you need to determine how high priority it is.

If it is an important problem, it is probably worth allocating more resources to solving it. If, however, it is a fairly unimportant problem, then you do not want to spend too much of your available resources on coming up with a solution.

At this stage, it is important to consider all of the factors that might affect the problem at hand. This includes looking at the available resources, deadlines that need to be met, and any possible risks involved in each solution. After careful evaluation, a decision can be made about which solution to pursue.

6. Monitoring Progress

After selecting a problem-solving strategy, it is time to put the plan into action and see if it works. This step might involve trying out different solutions to see which one is the most effective.

It is also important to monitor the situation after implementing a solution to ensure that the problem has been solved and that no new problems have arisen as a result of the proposed solution.

Effective problem-solvers tend to monitor their progress as they work towards a solution. If they are not making good progress toward reaching their goal, they will reevaluate their approach or look for new strategies .

7. Evaluating the Results

After a solution has been reached, it is important to evaluate the results to determine if it is the best possible solution to the problem. This evaluation might be immediate, such as checking the results of a math problem to ensure the answer is correct, or it can be delayed, such as evaluating the success of a therapy program after several months of treatment.

Once a problem has been solved, it is important to take some time to reflect on the process that was used and evaluate the results. This will help you to improve your problem-solving skills and become more efficient at solving future problems.

A Word From Verywell​

It is important to remember that there are many different problem-solving processes with different steps, and this is just one example. Problem-solving in real-world situations requires a great deal of resourcefulness, flexibility, resilience, and continuous interaction with the environment.

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You can become a better problem solving by:

  • Practicing brainstorming and coming up with multiple potential solutions to problems
  • Being open-minded and considering all possible options before making a decision
  • Breaking down problems into smaller, more manageable pieces
  • Asking for help when needed
  • Researching different problem-solving techniques and trying out new ones
  • Learning from mistakes and using them as opportunities to grow

It's important to communicate openly and honestly with your partner about what's going on. Try to see things from their perspective as well as your own. Work together to find a resolution that works for both of you. Be willing to compromise and accept that there may not be a perfect solution.

Take breaks if things are getting too heated, and come back to the problem when you feel calm and collected. Don't try to fix every problem on your own—consider asking a therapist or counselor for help and insight.

If you've tried everything and there doesn't seem to be a way to fix the problem, you may have to learn to accept it. This can be difficult, but try to focus on the positive aspects of your life and remember that every situation is temporary. Don't dwell on what's going wrong—instead, think about what's going right. Find support by talking to friends or family. Seek professional help if you're having trouble coping.

Davidson JE, Sternberg RJ, editors.  The Psychology of Problem Solving .  Cambridge University Press; 2003. doi:10.1017/CBO9780511615771

Sarathy V. Real world problem-solving .  Front Hum Neurosci . 2018;12:261. Published 2018 Jun 26. doi:10.3389/fnhum.2018.00261

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

what is creative problem solving and why is it important

Reviewed by Psychology Today Staff

Creativity encompasses the ability to discover new and original ideas, connections, and solutions to problems. It’s a part of our drive as humans—fostering resilience , sparking joy, and providing opportunities for self-actualization.

An act of creativity can be grand and inspiring, such as crafting a beautiful painting or designing an innovative company. But an idea need not be artistic or world-changing to count as creative. Life requires daily acts of ingenuity and novel workarounds; in this sense, almost everyone possesses some amount of creativity.

  • Sources of Creativity
  • How to Be More Creative
  • Creativity and the Brain
  • Creativity and Mental Illness
  • Dark Creativity

what is creative problem solving and why is it important

There are many pieces to the puzzle of creativity, including a balance between controlled, deliberate thought and spontaneous play and imagination . Personality plays a role, as well as biology and life experience.

But everyone possesses some measure of creativity, even if they don’t realize it. Life is full of small moments that require new ideas or surprising solutions. A choice that you don’t think twice about—how you cook a fried egg or the route you take to work—someone else might find delightfully original.

Creative people embody complexity; they show tendencies of thought and action that are segregated in others, according to the pioneering creativity researcher Mihaly Csikszentmihalyi. They balance intense energy with quiet rest, playfulness with discipline, fantasy with reality, and passion for their work with objectivity.

Neuroscience research seems to support this idea. Creative people may better engage the three brain systems —the default mode network , the salience network, and the executive control network—that collectively produce creative thought.

The trait of Openness to Experience correlates with creativity, encompassing a receptivity to new ideas and experiences. People who are low in openness prefer routines and familiarity, while those who are high in openness revel in novelty, whether that is meeting new people, processing different emotions, or traveling to exotic destinations. Accumulating these experiences and perspectives can help the brain forge creative new connections. Other characteristics that are linked to creativity include curiosity, positivity, energy, persistence, and intrinsic motivation.

When we think of creativity, we often think of Mozart, Picasso, Einstein—people with a seemingly fated convergence of talent and opportunity. It's too narrow a set of references, because all sorts of people, possessing various levels of intelligence and natural ability, are capable of engaging in fulfilling creative processes. And buying into a limited definition of creativity prevents many from appreciating their own potential.

Everyday creativity is a framework originally developed by Ruth Richards, Dennis Kinney, and colleagues at Harvard Medical School defined as expressions of originality and meaningfulness. This could encompass daily errands, personal hobbies, or work. Making wacky recipes or dying your hair an unusual color would qualify, as would working on a scrapbook of memories for a friend.

People sometimes refer to “little-c” or “Big-C” to discuss different degrees of creativity. This framework was expanded into a theory called The Four C Model of Creativity by researchers James Kaufman, Ronald Beghetto. Mini-c refers to creativity that arises in any learning process and little-c refers to consistent everyday creativity. Pro-c is the progression to professional expertise in a given domain, while Big-C is reserved for monumental and historic contributions to society.

Tomertu/Shutterstock

Many people feel that they have no or very limited creative ability—even some who work in creative fields—and it's true that certain individuals are more creative than others. Fortunately, however, creativity can be acquired and honed at any age or experience level.

Innovation is not some divine gift; it’s actually the skilled application of knowledge in new and exciting ways. It requires changing up your normal routine, stepping outside of typical comfort zones, and paying attention to the present moment.

When learning new information, taking a break—either by sleeping or simply enjoying a distraction—is another way of allowing the unconscious mind to process the data in novel and surprising ways. This often lays the groundwork for a creative insight or breakthrough.

Various lines of research have converged around common insights that provide steps to be more creative:

1. Aim for output: Creative geniuses often produce their best works at their times of greatest output. Some pieces may miss the mark, but the quantity of output makes it likely that other pieces will yield great creativity.

2. Be willing to go deep: In the realm of artistic creativity, pioneers often spend time in solitude, feel emotions and sensations deeply, and aren’t afraid to self-reflect.

3. Be open and playful: The personality trait most tied to creativity is Openness to Experience—whether that be intellectual, aesthetic, or emotional.

4. Capture your ideas: Remember to record thoughts as they arise so they aren't forgotten.

5. Adopt or hire outside perspectives: It can be difficult to innovate if you become trapped in the rules and language of your domain of expertise.

6. Feel free to procrastinate : If you are motivated to solve a problem, procrastinating, exercising, or sleeping on it can lead to divergent thinking and more possibilities.

Most of the time, ideas develop from the steady percolation and evaluation of thoughts and feelings. But every so often, a blockbuster notion breaks through in a flash of insight that’s as unexpected as it is blazingly clear. So-called “aha moments” can generate the brilliant idea for a tech startup, the theme of a musical composition, or the answer to an engineering quandary.

Improving the odds of having a “eureka moment” involves toggling between two modes of thinking: conscious, methodological, concerted problem solving and the restful, spontaneous, unplanned connections of the default mode network, the brain’s resting state. In this way, the default mode network can inspire new solutions when all of the puzzle pieces are in place.

Studies show that training can lead both children and adults to hone creative skills. Sessions may focus on identifying problems to solve, exploring different possibilities, and enhancing emotional intelligence . In one training, for example, instead of making art immediately, children were asked to play with materials—feel their textures, try them out, arrange and rearrange them. Children were encouraged to use emotion -laden memories to explore ideas for art portraying different emotional themes—what colors or textures could be associated with anger?

Several strategies can help build your creative muscle. One is to find a problem that needs solving, and another is to be open to new opportunities, such as trying new foods or using a new approach to complete a task at work. Another is to change your perspective, such as by imagining what somebody else or somebody in a different time period might think. Yet another is to simply create—creativity requires risk-taking and critical feedback, but persisting through discomfort can lead to an innovative and daring outcome.

Creativity may offer some surprising psychological benefits. It can contribute to the ability to make meaning—such as finding ways to successfully cope with past experiences such as trauma , regret, or nostalgia , helping to manage moods, relationships, and problem-solving, and establishing one’s professional and personal legacy for the future. Well-being, in turn, may facilitate creative thinking, such as by practicing mindfulness , research suggests.

what is creative problem solving and why is it important

Creative thinking involves making new connections between different ideas, which is accomplished by cultivating divergent thinking skills and deliberately exposing yourself to new experiences and to learning. While research psychologists are interested in tapping innovative thinking, clinical psychologists sometimes encourage patients to use artistic expression as a way to confront difficult feelings.

Three key networks operate as a team to spark creativity in the brain, research suggests. The default mode network helps generate ideas, the executive control network evaluates them and propels them forward, and the salience network identifies which ideas are relevant and important. These networks may also influence one another via other feedback loops; for instance, the executive control network might tune the way the salience network scans internally, depending on the task at hand.

The default mode network is the pattern of brain activity that occurs when people are not focused on the outside world. It’s the network that becomes active when the mind turns inward, as people daydream, rest, and reflect on the past or imagine the future. The default mode network can spark connections between different ideas, contributing to creative thought.

The salience network is a large system within the brain that helps to detect and filter important information from the environment , and then determine how to respond to that information. It scans for relevant signals, whether they contain sensory, cognitive, or emotional information. The salience network is rooted in the anterior insula and dorsal anterior cingulate cortex, but it contains nodes in other regions as well.

The executive control network, or executive function, refers to the systems and processes that allow people to plan, monitor, and execute their goals . In the context of creativity, executive functioning monitors the observations, connections, and ideas that are generated, directs attention to particular ideas, and oversees decision-making in the context of a larger goal.

A hallmark of creativity, divergent thinking involves generating multiple ideas or solutions to a problem. It’s original and imaginative, exploring as many different connections as possible. By contrast, convergent thinking is converging onto a single, correct answer or solution, by analyzing the information available and judging which answer is best.

The belief that the left hemisphere completely controls logic and the right brain governs creativity is largely a myth. Creativity and imagination involve communication between networks throughout both hemispheres, research shows. Those networks work together and collectively manipulate ideas, images, and symbols.

what is creative problem solving and why is it important

From Vincent van Gogh to Sylvia Plath and Winston Churchill, individuals with mental illness have unleashed intellectual and artistic genius throughout history. The connection has fascinated psychologists and everyday individuals alike. What biological theories might explain the overlap? And what evolutionary advantages might these individuals possess?

Psychotic spectrum disorders, including bipolar disorder , schizotypy, and schizophrenia, are disproportionately diagnosed in highly creative individuals (they've been most often measured in artists, musicians, and writers) or in their first-degree relatives. 

But this connection can be confounded by the degree of giftedness at play. While creative types are more mentally stable than are non-creatives, the correlation reverses in the presence of exceptional creativity. Extraordinarily creative individuals are more likely to exhibit psychopathology than are noncreative people, according to University of California at Davis psychologist Dean Keith Simonton. He dubs this concept the "Mad Genius Paradox."

An inability to filter out seemingly irrelevant information is a hallmark of both creative ideation and disordered thought. The state, known as reduced latent inhibition, allows more information to reach awareness, which can in turn foster associations between unrelated concepts. The barrage accounts for both the nonsensical ideas seen in psychosis and for novel thinking.

One hypothesis for the mystery between genius and mental illness is rooted in the diametric theory, an idea put forth by sociologist Christopher Badcock and evolutionary biologist Bernard Crespi to explain how autism and schizophrenia are poles on one cognitive continuum. (In this theory, paternal gene expression pushes towards mechanistic thinking—autism at its most extreme—and maternal genes produce mentalizing traits—psychosis at its most extreme.)

The theory makes a key prediction—that epoch-making minds, likely including John Nash's and Isaac Newton's, exhibit both hypermechanistic and hypermentalizing extremes. These men were both autistic and schizophrenic—double outliers. True genius in some realms, especially mathematics and science, could represent that unique overlap.

Some research has found that genetic variants that are more common in schizophrenia and bipolar disorder are also more common in certain creative professions. However, it’s difficult to conduct reliable studies of the link between genetics and a broad trait like creativity. What we do know, however, is that many mental health conditions, including schizophrenia and bipolar disorder, have a genetic component, so the condition and potentially related traits are passed down from one generation to the next.

Bipolar disorder and schizophrenia can be debilitating illnesses, so scientists have wondered why these conditions have persisted over time. Some believe that schizophrenia and  bipolar disorder offer an evolutionary advantage, in that they predispose individuals to greater creativity, achievement, and success that can benefit both individuals and societies.

People with bipolar disorder can be deeply concerned that medication will strip away the creativity and productivity that accompany manic episodes . Therefore it’s important to address the topic in therapy .

Therapists should explain that manic energy can be confused for creative skill; mania often deludes individuals into believing they are greater than their skills. The pair can discuss the patient’s innate talents and skills to develop, and then devise a strategy to do so following mood stabilization, continuing to adapt to new circumstances or challenges as they arise.

what is creative problem solving and why is it important

Creativity is typically seen as a socially beneficial trait. But some people use their imagination in pursuit of antisocial ends—what's sometimes termed “dark creativity” or “malevolent creativity.”

A scam artist who devises a novel or foolproof scheme for luring his victims is exercising creativity. But as it’s being deployed to harm others and enrich himself, most observers would find his scheme objectionable, no matter how imaginative.

In recent years, researchers have sought a greater understanding of how darkness and creativity interrelate. Some studies have found that creativity is associated with narcissism ; others have identified a link between higher creativity and reduced honesty and humility. In one study, dispositional creativity was found to predict unethical behavior.

Ultimately, creativity may be better conceived as neither inherently positive nor inherently negative. Instead, it may be best to assess motivations and outcomes when judging the value of any creative act.

One distinction between light and dark creativity involves who benefits and who stands to be harmed by the creative pursuit. Light creativity is associated with ways to benefit others in society, or at least not detract from their welfare, such as composing a moving symphony or founding a tech start-up. Dark creativity is primarily associated with harming others or helping oneself without caring about the potential for collateral damage—devising an elaborate plot to rob a store, for example.

Malevolent creativity has been linked to childhood experiences, such as neglect, and traits in the dark triad , such as narcissism. Another characteristic linked to dark creativity is aggression . In one study, premeditation (planning ahead of time) controlled an individual’s expression of malevolent creativity more than implicit aggression—in other words, being able to hold off on your impulses can make even those primed to be aggressive and darkly creative less harmful when provoked.

Some argue that creativity exists on a spectrum and creative pursuits can exist in the gray area between light and dark. For example, if someone comes up with a clever white lie to avoid meeting someone, that original and plausible idea might lean toward a darker use of creative thinking. The grayer areas of creativity arise when it’s not completely clear where the eventual benefit of the creative behavior lies. For example, is hacktivism bright creativity or dark?

what is creative problem solving and why is it important

What is classical music’s place today, what will its future be, and what can we learn from attending a classical concert live?

what is creative problem solving and why is it important

Musicians can experience performance as either a challenge or a threat. When a performance task is perceived as threatening, symptoms of performance anxiety are likely.

Photo by Hans-Peter Gauster on Unsplash

Consider these strategies when you start to solve someone else’s problem without being asked, feel stuck in your own problem-solving, or judge yourself negatively.

what is creative problem solving and why is it important

A Personal Perspective: Creative people are willing to take risks in order to see their ideas come into fruition. Here's how they get comfortable with it.

what is creative problem solving and why is it important

Curiosity and wonder are closely intertwined psychological states that enrich our mental and emotional experiences and enhance our engagement with the world around us.

what is creative problem solving and why is it important

Understand how fearless authenticity leads to a deeper connection with others and with ourselves and offers us the freedom to engage in the creative process.

what is creative problem solving and why is it important

The act of creating music helps artist Tim DeLaughter heal—just as listening to music can help others heal, too.

what is creative problem solving and why is it important

What if burnout were completely avoidable?

what is creative problem solving and why is it important

My recent tests suggest that ChatGPT and similar AI models can do explanation and creative causal reasoning.

what is creative problem solving and why is it important

A recent review provides compelling evidence that arts engagement significantly reduces cognitive decline and enhances the quality of life among healthy older adults.

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Why Problem-Solving Skills Are Essential for Leaders in Any Industry

Business man leading team in problem-solving exercise with white board

  • 17 Jan 2023

Any organization offering a product or service is in the business of solving problems.

Whether providing medical care to address health issues or quick convenience to those hungry for dinner, a business’s purpose is to satisfy customer needs .

In addition to solving customers’ problems, you’ll undoubtedly encounter challenges within your organization as it evolves to meet customer needs. You’re likely to experience growing pains in the form of missed targets, unattained goals, and team disagreements.

Yet, the ubiquity of problems doesn’t have to be discouraging; with the right frameworks and tools, you can build the skills to solve consumers' and your organization’s most challenging issues.

Here’s a primer on problem-solving in business, why it’s important, the skills you need, and how to build them.

Access your free e-book today.

What Is Problem-Solving in Business?

Problem-solving is the process of systematically removing barriers that prevent you or others from reaching goals.

Your business removes obstacles in customers’ lives through its products or services, just as you can remove obstacles that keep your team from achieving business goals.

Design Thinking

Design thinking , as described by Harvard Business School Dean Srikant Datar in the online course Design Thinking and Innovation , is a human-centered , solutions-based approach to problem-solving and innovation. Originally created for product design, design thinking’s use case has evolved . It’s now used to solve internal business problems, too.

The design thinking process has four stages :

4 Stages of Design Thinking

  • Clarify: Clarify a problem through research and feedback from those impacted.
  • Ideate: Armed with new insights, generate as many solutions as possible.
  • Develop: Combine and cull your ideas into a short list of viable, feasible, and desirable options before building prototypes (if making physical products) and creating a plan of action (if solving an intangible problem).
  • Implement: Execute the strongest idea, ensuring clear communication with all stakeholders about its potential value and deliberate reasoning.

Using this framework, you can generate innovative ideas that wouldn’t have surfaced otherwise.

Creative Problem-Solving

Another, less structured approach to challenges is creative problem-solving , which employs a series of exercises to explore open-ended solutions and develop new perspectives. This is especially useful when a problem’s root cause has yet to be defined.

You can use creative problem-solving tools in design thinking’s “ideate” stage, which include:

  • Brainstorming: Instruct everyone to develop as many ideas as possible in an allotted time frame without passing judgment.
  • Divergent thinking exercises: Rather than arriving at the same conclusion (convergent thinking), instruct everyone to come up with a unique idea for a given prompt (divergent thinking). This type of exercise helps avoid the tendency to agree with others’ ideas without considering alternatives.
  • Alternate worlds: Ask your team to consider how various personas would manage the problem. For instance, how would a pilot approach it? What about a young child? What about a seasoned engineer?

It can be tempting to fall back on how problems have been solved before, especially if they worked well. However, if you’re striving for innovation, relying on existing systems can stunt your company’s growth.

Related: How to Be a More Creative Problem-Solver at Work: 8 Tips

Why Is Problem-Solving Important for Leaders?

While obstacles’ specifics vary between industries, strong problem-solving skills are crucial for leaders in any field.

Whether building a new product or dealing with internal issues, you’re bound to come up against challenges. Having frameworks and tools at your disposal when they arise can turn issues into opportunities.

As a leader, it’s rarely your responsibility to solve a problem single-handedly, so it’s crucial to know how to empower employees to work together to find the best solution.

Your job is to guide them through each step of the framework and set the parameters and prompts within which they can be creative. Then, you can develop a list of ideas together, test the best ones, and implement the chosen solution.

Related: 5 Design Thinking Skills for Business Professionals

4 Problem-Solving Skills All Leaders Need

1. problem framing.

One key skill for any leader is framing problems in a way that makes sense for their organization. Problem framing is defined in Design Thinking and Innovation as determining the scope, context, and perspective of the problem you’re trying to solve.

“Before you begin to generate solutions for your problem, you must always think hard about how you’re going to frame that problem,” Datar says in the course.

For instance, imagine you work for a company that sells children’s sneakers, and sales have plummeted. When framing the problem, consider:

  • What is the children’s sneaker market like right now?
  • Should we improve the quality of our sneakers?
  • Should we assess all children’s footwear?
  • Is this a marketing issue for children’s sneakers specifically?
  • Is this a bigger issue that impacts how we should market or produce all footwear?

While there’s no one right way to frame a problem, how you do can impact the solutions you generate. It’s imperative to accurately frame problems to align with organizational priorities and ensure your team generates useful ideas for your firm.

To solve a problem, you need to empathize with those impacted by it. Empathy is the ability to understand others’ emotions and experiences. While many believe empathy is a fixed trait, it’s a skill you can strengthen through practice.

When confronted with a problem, consider whom it impacts. Returning to the children’s sneaker example, think of who’s affected:

  • Your organization’s employees, because sales are down
  • The customers who typically buy your sneakers
  • The children who typically wear your sneakers

Empathy is required to get to the problem’s root and consider each group’s perspective. Assuming someone’s perspective often isn’t accurate, so the best way to get that information is by collecting user feedback.

For instance, if you asked customers who typically buy your children’s sneakers why they’ve stopped, they could say, “A new brand of children’s sneakers came onto the market that have soles with more traction. I want my child to be as safe as possible, so I bought those instead.”

When someone shares their feelings and experiences, you have an opportunity to empathize with them. This can yield solutions to their problem that directly address its root and shows you care. In this case, you may design a new line of children’s sneakers with extremely grippy soles for added safety, knowing that’s what your customers care most about.

Related: 3 Effective Methods for Assessing Customer Needs

3. Breaking Cognitive Fixedness

Cognitive fixedness is a state of mind in which you examine situations through the lens of past experiences. This locks you into one mindset rather than allowing you to consider alternative possibilities.

For instance, your cognitive fixedness may make you think rubber is the only material for sneaker treads. What else could you use? Is there a grippier alternative you haven’t considered?

Problem-solving is all about overcoming cognitive fixedness. You not only need to foster this skill in yourself but among your team.

4. Creating a Psychologically Safe Environment

As a leader, it’s your job to create an environment conducive to problem-solving. In a psychologically safe environment, all team members feel comfortable bringing ideas to the table, which are likely influenced by their personal opinions and experiences.

If employees are penalized for “bad” ideas or chastised for questioning long-held procedures and systems, innovation has no place to take root.

By employing the design thinking framework and creative problem-solving exercises, you can foster a setting in which your team feels comfortable sharing ideas and new, innovative solutions can grow.

Design Thinking and Innovation | Uncover creative solutions to your business problems | Learn More

How to Build Problem-Solving Skills

The most obvious answer to how to build your problem-solving skills is perhaps the most intimidating: You must practice.

Again and again, you’ll encounter challenges, use creative problem-solving tools and design thinking frameworks, and assess results to learn what to do differently next time.

While most of your practice will occur within your organization, you can learn in a lower-stakes setting by taking an online course, such as Design Thinking and Innovation . Datar guides you through each tool and framework, presenting real-world business examples to help you envision how you would approach the same types of problems in your organization.

Are you interested in uncovering innovative solutions for your organization’s business problems? Explore Design Thinking and Innovation —one of our online entrepreneurship and innovation courses —to learn how to leverage proven frameworks and tools to solve challenges. Not sure which course is right for you? Download our free flowchart .

what is creative problem solving and why is it important

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what is creative problem solving and why is it important

What Is Creative Thinking And Why It Is Important

When learning is purposeful, creativity blossoms. When creativity blossoms, thinking emanates. When thinking emanates, knowledge is fully lit. When knowledge…

What Is Creative Thinking And Why It Is Important

When learning is purposeful, creativity blossoms. When creativity blossoms, thinking emanates. When thinking emanates, knowledge is fully lit. When knowledge is lit, economy flourishes.  – A.P.J. Abdul Kalam

How often do you take time out from your day-to-day pressures and tedious meetings to glance out of the window and dream? How often do you deviate from the mundane routine and let your imagination run wild?

Unless you break free from ‘short-term’ and ‘shortcut,’ your thinking will not deepen. Unless you set your mind free to dream and ideate, your creativity will not blossom.

So to start with, take time out to understand what is creative thinking and why is it important.

What is creative thinking?

Creativity is the ability to generate a thought or an idea that is completely new, appealing, and useful. Creative thinking is a skill that enables you to come up with original and unconventional ideas.

Creative thinking expresses itself in a multitude of ways. A graphic artist creates a brilliant logo. A lawyer discovers an out-of-the-box strategy to defend her client. A photographer captures an extraordinary frame when out in the field. A product designer solves a problem with his innovative product.

Who says creative thinking is limited only to the artists, painters, designers, or writers? Creative skills give an edge to all professionals. It drives innovation and progress in almost every field. The eureka moment of cracking an idea can be experienced by anyone and everyone.

It is clear that exceptionally creative people are found in STEM fields—Science, Technology, Engineering, and Mathematics—as well. Designing an app, assembling a robot, creating an Artificial Intelligence application, and developing an online social network requires high levels of creative thinking.

Types of Creative Thinking

The celebrated author and psychologist Edward de Bono has said that creativity involves breaking out of established patterns in order to look at things in a different way. What are these different ways? Let’s go a little deeper.

Divergent Thinking:  Exploring multiple perspectives with flexibility, fluency, and originality to find a solution for a problem.

Lateral Thinking: Exploring new ideas, thinking outside the box, avoiding clichés

Aesthetic Thinking: Visual or spatial thinking with the use of structure, colors, composition to achieve aesthetic beauty

Systems Thinking: Identifying an interrelation between things and viewing them from a 360-degree perspective

Inspirational Thinking: Lightbulb moments inspired by great personalities or insightful thoughts

Abstract Thinking: Thinking in terms of objects, principles and experiences that may not be physically or materially present

Design Thinking: Applying strategy, problem-solving and decision-making to the process of design

Once you know what is creative thinking, you can stay a step ahead by applying that knowledge to the way you carry out your communications. Research indicates that the companies that believe in fostering creative thinking outperform their competitors in every functional area.

Creativity is one of the most in-demand skills in the world. Have you seen those superhero movies with great VFX technology? The visuals are spectacular. The technology is state-of-the-art. But without a powerful creative concept and storyboard, the entire movie can be a flop show. That’s where creative thinking plays a role.

A person who knows the importance of creative thinking is open-minded in approach. Their assumptions are unbiased, they possess the problem-solving ability, and are impactful verbal and written communicators.  They are able to analyze a brief and distill it to its essence.

Harappa Education’s   Unleashing Creativity course explains how to cultivate a creative mindset. It acquaints you with creative approaches to problem-solving. Through the course, you will also learn how to exercise your creativity in groups.

The importance of creative thinking

It is indispensable.

The world has taken a technological leap. Today, robots click photographs. Yet, some photographs stand out because they reflect the mind and intent of a talented professional.

Jobs in many industries have been replaced by automation. Still, creative thinkers are in high demand because originality is irreplaceable. Creative thinking is indispensable.

It gives you freedom

You must have noticed how a child’s imagination soars boundlessly. Children are naturally creative thinkers because they haven’t been bound by the ways of the world just yet.  Creative thinking thrives when individuals and groups are free of artificially-imposed constraints.

Set your mind free to explore other perspectives, ‘the other side’. Then, deploy your ideas into your endeavors and see the difference. You must have heard how famous filmmakers and music directors go to hill stations or remote places to brainstorm, write and compose. To get work done, many writers prefer the quiet of country-side living to the clutter of cities.

It improves the problem-solving process

Sunil was his boss’s favorite assistant because he was an efficient problem-solver. With his creative thinking skills, he always found a solution to any unforeseen problem.

The importance of creative thinking in problem-solving is crucial. It enables you to face a challenge and think about it from all angles.

It adds to leadership qualities

Throughout history, inspiring leaders from various walks of life have been included in creative thinker examples. They achieve the highest level of excellence on the back of extraordinary ideas that have the potential to change the course of history, art, or a nation.

Take, for instance, Leonardo da Vinci, Michelangelo, Mahatma Gandhi, JRD Tata, Swami Vivekanand, Satyajit Ray. These creative minds have left indelible imprints in their chosen area of work.

It boosts productivity

Steve Jobs is considered one of the striking creative thinker examples. The Apple co-founder had a vision that transformed people’s lives with several mini-revolutions: beginning with the personal computer and then going on to the iPod and, later, the iPhone.

Steven Spielberg’s work heralded a new era in filmmaking. Albert Einstein pushed the boundaries of accepted thinking with his own ideas.  ‘Logic will get you from A to B. Imagination will take you everywhere,’ he said.

A workplace that encourages creativity is a productive workplace. Encouraging creativity leads to more innovative ideas, less fear of failure, and greater emotional investment.

It makes people happier

Giving people a free hand to apply their creative thinking makes them happy. It gives them a sense of being unshackled from barriers.  Such liberation yields more constructive results in the workplace. You must have noticed that you work better in a place where you are appreciated and valued.

Filmmaker Walt Disney chased his dream to make people happy through entertainment.  He came up with a word that typifies his vision: Imagineering, that is imagination plus engineering. For Disney, it was fun to attempt the impossible. Yet another one of the fascinating creative thinker examples!

It leads to personal growth

Those who have bigger dreams and long-term goals should never underestimate the importance of creative thinking. It pushes you out of your comfort zone and transports you into a creative zone.

The more you create, the more you grow in terms of mindset as well as skill sets. Also, when you commit time to pursue your passions, the quality of your life goes up.

All creative thinker examples prove that such ability empowers and elevates your career graph. In the process, you obtain valuable insights about yourself.

You discover your habits, dreams, desires, and impulses. You learn to value yourself and express it in your creative output.

For it to be a high-reward endeavor, build your creative skills systematically. It’s true that some people are born with inherent creative strengths. But it’s also true that creativity can be sown and nurtured with strategy and practice.

How to enhance your creative thinking?

Pay attention to your strengths and try to incorporate more of them in your life

Tap into your inner child and explore the qualities of freshness, purity of thought and spontaneity of expression

Do not restrict yourself to a habitual pattern. Think differently. Take a different route to communicate your thoughts. Never go by stereotypes

Enjoy yourself in natural settings and set your imagination free to explore and experiment

Be curious and inquisitive about your surroundings

Don’t hesitate to take risks to further your abilities

Get rid of the negative attitudes that are blocking your creativity

Indulge in brainstorming to inspire new ideas

Accept that a problem can have multiple solutions and explore every possibility

Harappa’s Unleashing Creativity course equips you with the Design Thinking framework that encourages thinking about the end-user while developing products and services.

Through the course, you will also gain the confidence to find solutions, drive innovation, and use an iterative approach to generate, test and refine new ideas.

Yes, the creative woods are lovely, dark, and deep. So get ready for a long and wonderful journey of many, many miles!

Explore our Harappa Diaries section to know more about topics related to the Think habit such as  What is Critical Thinking ,  Design Thinking  &  What is an Argument .

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what is creative problem solving and why is it important

Explained: Importance of critical thinking, problem-solving skills in curriculum

F uture careers are no longer about domain expertise or technical skills. Rather, critical thinking and problem-solving skills in employees are on the wish list of every big organization today. Even curriculums and pedagogies across the globe and within India are now requiring skilled workers who are able to think critically and are analytical.

The reason for this shift in perspective is very simple.

These skills provide a staunch foundation for comprehensive learning that extends beyond books or the four walls of the classroom. In a nutshell, critical thinking and problem-solving skills are a part of '21st Century Skills' that can help unlock valuable learning for life.

Over the years, the education system has been moving away from the system of rote and other conventional teaching and learning parameters.

They are aligning their curriculums to the changing scenario which is becoming more tech-driven and demands a fusion of critical skills, life skills, values, and domain expertise. There's no set formula for success.

Rather, there's a defined need for humans to be more creative, innovative, adaptive, agile, risk-taking, and have a problem-solving mindset.

In today's scenario, critical thinking and problem-solving skills have become more important because they open the human mind to multiple possibilities, solutions, and a mindset that is interdisciplinary in nature.

Therefore, many schools and educational institutions are deploying AI and immersive learning experiences via gaming, and AR-VR technologies to give a more realistic and hands-on learning experience to their students that hone these abilities and help them overcome any doubt or fear.

ADVANTAGES OF CRITICAL THINKING AND PROBLEM-SOLVING IN CURRICULUM

Ability to relate to the real world:  Instead of theoretical knowledge, critical thinking, and problem-solving skills encourage students to look at their immediate and extended environment through a spirit of questioning, curiosity, and learning. When the curriculum presents students with real-world problems, the learning is immense.

Confidence, agility & collaboration : Critical thinking and problem-solving skills boost self-belief and confidence as students examine, re-examine, and sometimes fail or succeed while attempting to do something.

They are able to understand where they may have gone wrong, attempt new approaches, ask their peers for feedback and even seek their opinion, work together as a team, and learn to face any challenge by responding to it.

Willingness to try new things: When problem-solving skills and critical thinking are encouraged by teachers, they set a robust foundation for young learners to experiment, think out of the box, and be more innovative and creative besides looking for new ways to upskill.

It's important to understand that merely introducing these skills into the curriculum is not enough. Schools and educational institutions must have upskilling workshops and conduct special training for teachers so as to ensure that they are skilled and familiarized with new teaching and learning techniques and new-age concepts that can be used in the classrooms via assignments and projects.

Critical thinking and problem-solving skills are two of the most sought-after skills. Hence, schools should emphasise the upskilling of students as a part of the academic curriculum.

The article is authored by Dr Tassos Anastasiades, Principal- IB, Genesis Global School, Noida. 

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Explained: Importance of critical thinking, problem-solving skills in curriculum

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  1. What Is Creative Problem-Solving & Why Is It Important?

    Creative problem-solving primarily operates in the ideate phase of design thinking but can be applied to others. This is because design thinking is an iterative process that moves between the stages as ideas are generated and pursued. This is normal and encouraged, as innovation requires exploring multiple ideas.

  2. What Is Creative Problem Solving and Why Is It Important?

    We asked educators and policymakers to talk to us about creative problem solving based upon the following definition: "Creative Problem Solving is the process of redefining problems and opportunities, coming up with new, innovative responses and solutions, and then taking action.". We wanted to know how skills like independent learning ...

  3. Creative Problem Solving

    Creative problem solving (CPS) is a way of solving problems or identifying opportunities when conventional thinking has failed. It encourages you to find fresh perspectives and come up with innovative solutions, so that you can formulate a plan to overcome obstacles and reach your goals. In this article, we'll explore what CPS is, and we'll ...

  4. What is Creative Problem-Solving?

    An introduction to creative problem-solving. Creative problem-solving is an essential skill that goes beyond basic brainstorming. It entails a holistic approach to challenges, melding logical processes with imaginative techniques to conceive innovative solutions. As our world becomes increasingly complex and interconnected, the ability to think ...

  5. PDF Creative Problem Solving

    CPS is a comprehensive system built on our own natural thinking processes that deliberately ignites creative thinking and produces innovative solutions. Through alternating phases of divergent and convergent thinking, CPS provides a process for managing thinking and action, while avoiding premature or inappropriate judgment. It is built upon a ...

  6. How to Be a More Creative Problem-Solver at Work: 8 Tips

    8. Practice Design Thinking. Practicing design thinking can make you a more creative problem-solver. While commonly associated with the workplace, adopting a design thinking mentality can also improve your everyday life. Here are several ways you can practice design thinking: Learn from others: There are many examples of design thinking in ...

  7. What Is Creative Thinking and Why Does It Matter?

    Thinking creatively makes you a better problem-solver, which has far-reaching benefits in both your work and personal life. Expressive, creative thinking helps us challenge our own assumptions, discover new things about ourselves and our perspective, stay mentally sharp, and even be more optimistic.

  8. Creative Problem Solving Explained

    Creative problem solving is based on the belief that everyone is creative and can enhance their creative abilities with discipline. Creative problem solving is a deliberate approach to solving complex problems. While creativity is an innate part of creative problem solving, the process uses a variety of steps and strategies designed to bring to ...

  9. Creative Problem-Solving

    Humans are innate creative problem-solvers. Since early humans developed the first stone tools to crack open fruit and nuts more than 2 million years ago, the application of creative thinking to solve problems has been a distinct competitive advantage for our species (Puccio 2017).Originally used to solve problems related to survival, the tendency toward the use of creative problem-solving to ...

  10. Creative problem-solving

    Creative problem-solving (CPS) is the mental process of searching for an original and previously unknown solution to a problem. To qualify, the solution must be novel and reached independently. The creative problem-solving process was originally developed by Alex Osborn and Sid Parnes.Creative problem solving (CPS) is a way of using creativity to develop new ideas and solutions to problems.

  11. What is design thinking and why is it important?

    To be truly human-centered, designers watch how people use a product or service and continue to refine the product or service in order to improve the consumer's experience. This is the "iterative" part of design thinking. It favors moving quickly to get prototypes out to test, rather than endless research or rumination.

  12. The science behind creativity

    Still, the aha moment is an undeniably important component of the creative process. And science is beginning to illuminate those "lightbulb moments." ... But daydreams devoted to planning or problem-solving were not associated with creative behaviors (Psychology of Aesthetics, Creativity, and the Arts, Vol. 15, No. 4, 2021).

  13. Why Is Creative Problem Solving Important

    3. Encourages Innovation: Innovation is important for businesses to stay ahead of the competition. And it let them be able to offer new products and services. Creative problem-solving can help encourage innovation. It allows businesses to develop new ideas and find new ways to do things.

  14. What Is Creative Thinking? Definition and Examples

    Also known as creative problem-solving, creative thinking is a valuable and marketable soft skill in a wide variety of careers. Here's what you need to know about creative thinking at work and how to use it to land a job. Creative Thinking Definition. Creative thinking is all about developing innovative solutions to problems.

  15. What Is Design Thinking & Why Is It Important?

    The first, and arguably most important, step of design thinking is building empathy with users. By understanding the person affected by a problem, you can find a more impactful solution. On top of empathy, design thinking is centered on observing product interaction, drawing conclusions based on research, and ensuring the user remains the focus ...

  16. The Importance of Creativity in Business

    Learning skills such as design thinking and creative problem-solving can help job seekers set themselves apart when applying to roles. Creativity and Design Thinking. While creativity is highly important in business, it's an abstract process that works best with a concrete structure. This is where design thinking comes into play.

  17. Creative Problem Solving

    The PISA 2012 Creative Problem Solving assessment focused on students' general reasoning skills, their ability to regulate problem-solving processes, and their willingness to do so, by confronting students with problems that do not require expert knowledge to solve. Why is it important for students to develop Creative Problem Solving?

  18. What is Problem Solving? Steps, Process & Techniques

    Finding a suitable solution for issues can be accomplished by following the basic four-step problem-solving process and methodology outlined below. Step. Characteristics. 1. Define the problem. Differentiate fact from opinion. Specify underlying causes. Consult each faction involved for information. State the problem specifically.

  19. The Problem-Solving Process

    Problem-solving is a mental process that involves discovering, analyzing, and solving problems. The ultimate goal of problem-solving is to overcome obstacles and find a solution that best resolves the issue. The best strategy for solving a problem depends largely on the unique situation. In some cases, people are better off learning everything ...

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    Problem-solving: Problem-solving is perhaps the most important skill that critical thinkers can possess. The ability to solve issues and bounce back from conflict is what helps you succeed, be a leader, and effect change. One way to properly solve problems is to first recognize there's a problem that needs solving. By determining the issue at ...

  22. Measuring Creative Problem Solving Success

    An often-overlooked aspect of measuring the effectiveness of creative problem solving is the learning outcomes it generates. A successful method should not only solve the current issue but also ...

  23. What Is Creative Problem-Solving & Why Is It Important?

    Creative problem solving (CPS) is a structured process driven method for not only solving problems but also identifying opportunities. Formalised by Alex Osborn and Sidney Parnes, CPS uses creativity and encourages the practitioner to look at fresh perspectives in his decision-making process. CPS builds on the premise that -.

  24. Why Problem-Solving Skills Are Essential for Leaders

    4 Problem-Solving Skills All Leaders Need. 1. Problem Framing. One key skill for any leader is framing problems in a way that makes sense for their organization. Problem framing is defined in Design Thinking and Innovation as determining the scope, context, and perspective of the problem you're trying to solve.

  25. What Is Creative Thinking And Why It Is Important

    It improves the problem-solving process; Sunil was his boss's favorite assistant because he was an efficient problem-solver. With his creative thinking skills, he always found a solution to any unforeseen problem. The importance of creative thinking in problem-solving is crucial. It enables you to face a challenge and think about it from all ...

  26. Explained: Importance of critical thinking, problem-solving skills in

    Here is why it is important to include skills like problem-solving and critical thinking in the curriculum. ... there's a defined need for humans to be more creative, innovative, adaptive, agile ...