communication approach presentation

• school Campus Bookshelves
• menu_book Bookshelves
• perm_media Learning Objects
• login Login
• how_to_reg Request Instructor Account
• hub Instructor Commons
• Download Page (PDF)
• Download Full Book (PDF)
• Periodic Table
• Physics Constants
• Scientific Calculator
• Reference & Cite
• Tools expand_more
• Readability

selected template will load here

This action is not available.

1.2: Basic Process Models of Communication

• Last updated
• Save as PDF
• Page ID 90671

• Daniel Usera & contributing authors
• Austin Community College

LEARNING OUTCOMES

• Identify and define the basic components of different communication models.
• Discuss how various communication models can be applied to real-world situations.

BASIC PROCESS MODELS OF COMMUNICATION

Imagine you are learning how to build your own computer. You are familiar with how to use computer technology and on a functional level you understand how computers work. Have you ever taken the time to examine and learn the process of computing to understand the series of actions necessary to make them work?

Learning about the communication process is like learning about any other process. We are familiar with different ways we communicate through channels like the spoken word or text messaging. What are some of the processes that shape communication? How can we understand these processes to become more competent communicators?

Understanding interpersonal communication is enhanced by internalizing processes of interaction. To continue this process, we turn to interaction models that elucidate the unique phenomena involved in human communication. The basic process models covered in this module do not include every model but focus on important models pertinent to grasping communication.

Transmission models

Transmission models of communication focuses on the transportation of message(s) from one communicator to another to disseminate knowledge over space (Sapienza, et. al., 2016). Transmission models are focuse on communication as a linear process where the sender is projecting a message to a target without much consideration to ongoing process or feedback loops as described in other models.

In 1949 mathematician Claude Shannon and engineer Warren Weaver developed a basic transmission model of communication that serves as a foundational tool to understanding the communication process (Shannon & Weaver, 1949). The Shannon and Weaver model breaks communication down into five parts- Sender, Encoder, Channel, Decoder, Receiver (Figure 1).

Figure \(\PageIndex{1}\): Shannon-Weaver’s Model of Communication

Note . Notice how the sender and receiver both undergo the transaction simultaneously.

The sender is the original information source of the message. Encoder refers to the transmitter that converts the message into signals. Channel is the means by which the message is conveyed. Decoder is the location of the signal that converts the message. Receiver is the intended target of the message. As a message passes from sender to receiver, it can be impeded by noise , which can alter or distort the message meant for the receiver.

For example, let’s say that Blake is a chemistry professor who is explaining the periodic table in class. Blake would represent the sender or information source.

Blake’s means of encoding or transmitting would be his brain converting the ideas into a message. The channel professor Blake is using is their voice accompanied by writing a diagram on the board.

The decoders would be the ears and eyes of the students in the class. The receivers or destinations are the brains of the students. In this chemistry class there is an abundance of noise that is inhibiting the transmission of the message that Professor Blake is sending. Jamie and Dakota are mischievous class clown types who are intent on derailing the learning experience by making various animal noises at their lab station.

Alex is more interested in watching YouTube videos on a phone with one earbud in and one out, feigning attention to Professor Blake’s message. Meanwhile, Jordan who is desperately attempting to learn chemistry is internally enraged at the inattentive classmates and periodically sneers and makes gestures imploring others to be silent.

In mass mediated communication, messages are encoded into various channels. In a State of the Union address, the President of the United States has a target audience- the American public. The President and his team craft the speech over a period to be delivered to Congress and broadcast live to a television audience. This speech will be simultaneously broadcast through radio and internet channels.

The process described above differs from the immediate interpersonal context of transaction because it is not as dependent on immediate feedback. Yes, people will respond in real time through discussions and social media posts. However, this has no impact on the original message created as it was designed as a one-way communication event. How the President’s message is interpreted will differ significantly due to subjective interpretations based on identity.

Even in a process that is more one-way than immediately interactive, human beings are still communicating meaning to each other. Understanding the differences in structure, code and channel help us gain insight in how these processes influence our interactions on a macro and micro level. In a State of the Union address the President is speaking to the entire country with specific ideas and declarations to embolden ardent supporters.

All of these examples show how noise can impede the quality of a message. Now that we have briefly discussed the Shannon and Weaver model, we will turn to Berlo’s adaptation of the Shannon and Weaver model.

Berlo’s SMCR Model

In 1960, David Berlo expanded the Shannon and Weaver model to more accurately reflect the communication process (Turaga, 2016). Berlo’s model is divided into four basic components: source, message, and channel and receiver. In each pillar of Berlo’s model are subcategories that describe the interaction process in greater detail (Figure 2).

Figure \(\PageIndex{2}\): Berlo’s SMCR Model of Communication

Adapted from Berlo's SMCR Model of Communication, by Communication Theory ( https://www.communicationtheory.org/...communication/ )

The source is the origin of the message. Source can also be analogous to sender as the messenger provides the initial context of the interaction. The source must have basic communication skills such as reading, speaking and listening to be an effective communicator. In addition, the attitude of the sender is important in developing a relationship with the audience. The sender must also be knowledgeable regarding the subject matter she/he is discussing.

Inherent in every message are the social systems (values, beliefs, religion) the sender is immersed in, which impacts the rhetorical choices the sender makes. Culture also influences the sender’s message as messages can be interpreted differently depending on an individual’s cultural background.

The first element to consider in a message is content. What is included in the message from beginning to end? Elements are additional aspects such as gestures and signs, that accompany the transmission of the message. Treatment is the way the message is sent, similar to gift wrapping of a present where the message itself is wrapped inside the treatment.

Structure refers to the framework of the message or how the message is constructed. Code refers to form, i.e. text or language that the message is conveyed in.

Similar to the Shannon and Weaver model, channel refers to the medium in which the message is delivered. In order for the message to be received it must be perceived by one or more of the five senses: sight, hearing, smell, touch or taste. Most often, messages are conveyed through sight and sound but non-verbal elements such as touch, taste or smell can also convey meaning, as any chef or dancer will tell you.

Receiver is the person, destination or decoder of the message. As we discussed with the sender, attitude, knowledge, social systems and culture must be considered in understanding how this process works.

Berlo’s model is a simplistic description of the communication process. All messages begin with a person of origin and destination. Let’s return to our scenario involving Professor Blake’s chemistry class. Professor Blake needs to relay and important message to students involving next week’s test. Blake wants to inform them about changes to the study guide but has noticed a few of the students were absent in the last class meeting.

Professor Blake is the source and the message describes the important changes. To ensure continuity, Blake decides to send the message through the channel of email. The message is marked “URGENT” in capital letters to increase the chances the students will open it.

The tag “URGENT” is an example of an element to punctuate the message. Despite the fact Blake has been frustrated lately with some of the students in class, Blake makes sure to use an upbeat tone to not display frustration. Good teachers need to be balanced and exhibit patience.

Always remember attitude is important in developing and maintaining a relationship with the audience. If Professor Blake does not get the desired feedback then changes may need to be made to the communication channel or code.

Transactional model

The transactional model of communication is a more simplified model for understanding the communication process. Developed by Dean Barnlund (2008), the transactional model can be understood as a circular model of communication, more focused on the simultaneous interaction of participants than a linear process (Figure 3).

Both sender and receiver are continually affected by the messages being sent and received back and forth. The transactional model reflects an exchange of ideas, meaning and feelings. Similar to a relationship between a business owner and a client, communication depends on the giving and receiving of information or content.

Figure \(\PageIndex{3}\): Transactional Model of Communication

Note . Observe that the Transactional Model recognizes feedback in communication, suggesting the joint activity and meaning-making that occurs between interlocutors.

In the transactional model, communication is simultaneous and interdependent. Riley is a physical therapist who helps clients recover from injuries. Much of Riley’s job is to understand the pain and discomfort of the clients in order to effectively help them recuperate. In this situation, both Riley and the clients must exchange information in order to accomplish mutual goals. Riley wants to help the clients recover and the clients want to feel better.

Riley’s newest client, Cameron is a challenge to help. Cameron has suffered from several injuries from playing soccer, including a few concussions. The problem is Cameron does not like to verbally disclose the injuries because of the desire to continue playing. This unwillingness to disclose injuries makes it difficult for Riley to properly treat Cameron.

In this situation, both Riley and Cameron are dependent on each other to reach the desired outcome. They both have different goals. While Riley wants to do the job properly and ensure Cameron’s health and safety, Cameron is reluctant to disclose information in order to stay on the field. Each person in this situation must mitigate the other’s feelings, ideas and goals in real time to come to a shared meaning or mutually beneficial outcome.

The transactional model of communication emphasizes the role of feedback and the ongoing negotiation of participants in an interpersonal context. How is communication different in situations that are less personal and immediate? To help answer this question, we turn to the transmission model of communication.

Now that we have discussed the idea of communication as transmission we turn to a discussion of rituals. Often, our communication practices depend on a repetitive dynamic of sharing meaning through symbolic interaction and the reinforcement of cultural values.

Ritual model

The ritual model of communication focuses on the sharing of information and preserving that information over time (Figure 5). Ritual communication relies on shared belief systems (Carey, 2009).

Figure \(\PageIndex{4}\): Ritual model

Note . The ritual model emphasizes how communicators draw from outside sources to establish the meaning of everyday messages.

Developed by James Carey, the ritual model considers symbolism, shared practices and codes which produce a cultural identity. An audience is more participant than receiver in an ongoing dance of familiar steps. Communication is not a simple process of sending a message to a receiver. Communication is shaped by the process itself, rather than the content of the message.

Take the evening news for example. Often these broadcasts begin with morbid subjects like the coverage of a murder or kidnapping. Then the broadcast will cover the weather, sports and a human-interest story. Viewers have an expectation of how this format will proceed because of the familiarity of the format.

Content does not change much from broadcast to broadcast as the same types of stories are plugged into the recognizable format. Evening news broadcasts may be viewed while the family eats dinner and discusses the day’s proceedings. Engagement with the evening news serves as cultural currency for the consumer and the messages therein become conversation points to expand on in everyday conversations. Thus, communication content is shaped directly by the evening news ritual.

In closing, we have covered three types of models of communication to understand how interactions work and are affected by feedback and context. Our everyday interactions are shaped by a variety of factors that can alter the meaning or understanding of content. Often, the same message can be understood more effectively by changing the code or channel in which it is presented. By learning process models, we can more effectively encode and decode messaging to become more competent communicators.

LEARNING ACTIVITIES

Activity 1: Personal Model of Interpersonal Communication

In small groups of 3-5 students, have them develop their own model of interpersonal communication. Include all of the components that are necessary to describe how communication between people works. The model could be a drawing or an object (such as a toaster or slinky toy) that symbolizes the communication process. Prepare to share the model with the class, explaining in detail about the model.

Activity 2: Barriers to Communication

In small groups of 3-5 students, assign each group a different communication context (i.e., verbal, written and/or online). Have them discuss within their group potential communication barriers for their context and ways to reduce those barriers. They should be prepared to discuss their answers with the class. During this discuss, the instructor should highlight common barriers that overlap the varied contexts for further discussion about the communication process (in general).

Examples of different communication contexts that may be used in this activity include:

· Verbal : interpersonal conversations with friends, family, co-workers, acquaintances and others; presentations in public settings; and communication business situations.

· Written : writing a personal letter; text messaging with family, friends or others; and business writing such as a proposal, memo or presentation.

· Online : emailing family or friends; using social media to connect with friends or others; communicating with others via instant messaging or video conferencing software.

Barnlund, D. C. (2008). A transactional model of communication. In. C. D. Mortensen (Ed.), Communication Theory (2 nd ed., pp. 47-57). Routledge.

Carey, J.W. (2009). A cultural approach to communication. In Communication as Culture (pp. 11-28). Routledge.

Sapienza, Z.S., et. al. (2016). The transmission model of communication: Toward a multidisciplinary explication. A Review of General Semantics, 73 (4).

Shannon, C.E., & Weaver, W. (1949). The mathematical theory of communication . University of Illinois Press.

Turaga, R. (2016). Organizational Models of Communication. IUP Journal of Soft Skills , 10 (2), 56-65.

• Sender: The original information source of the message.
• Encoding: The translation of an idea into a message that can be understood by the receiver.
• Decoding: The translation of the message into meaning by the receiver.
• Channel: The means by which the message is conveyed.
• Receiver: The intended target audience of the message.
• Noise: Interference that impedes the transmission of a message.
• Source: The origin of the message.
• Element: An additional aspect that accompanies the transmission of the message (i.e., a gesture or sign).
• Treatment: The manner in which the message is sent.
• Structure: The framework of the message and how the message is constructed.
• Code: The text or language the message is conveyed in.

Multimedia 1: Barnlund’s Transactional Model of Communication

Watch this animated video about Barnlunds Transactional Model. How does it compare and contrast with the other models of communication?

Watch it here: https://www.youtube.com/watch?v=VrFXNRzfJKU

Multimedia 2: Communication as Culture, a conversation with James Carey

Watch this conversation with renowned scholar, James Carey, as he discuss the ritual model of communciation. What are some concepts that he mentions that add to what was mentioned in this chapter?

You can view it here: https://www.youtube.com/watch?v=-Mozx7z6ues

• Back to All Programs /

Communication Strategies: Presenting with Impact

Gain skills and techniques to engage, inform and inspire others, improving your ability to communicate as a leader.

All Start Dates

8:30 AM – 4:30 PM ET

2 consecutive days

Registration Deadline

June 30, 2024

November 24, 2024

Communication Strategies Program Overview

Communication strategies: presenting with impact, a public speaking course.

Public speaking—whether delivering a presentation, making a pitch, or leading a group discussion—can cause even the most confident leader to break a sweat. Yet communicating your message with poise, confidence, and conviction is an essential leadership skill. Mastering your public speaking and presentation skills will enable you to inspire your audience as well as build trust and credibility.

Through oral presentations and small group activities, you will put proven public speaking techniques and tools into practice, test out new approaches, and learn to communicate clearly and confidently. Discover the powerful impact of storytelling and practical persuasion skills to authentically illustrate your message. Learn how to effectively organize materials to blend analytical and emotional content into a compelling story, and incorporate dynamic introductions and memorable endings into your presentations.

Who Should Register for this Public Speaking Course

This communication program is appropriate for business professionals at all levels of experience who would like to enhance their communication skills to succeed in delivering impactful presentations. It is ideal for anyone in a role that requires ceremonial speaking, persuasive speaking, or any other type of public speaking, regardless of industry or years of experience.

All participants will earn a Certificate of Participation from the Harvard Division of Continuing Education

Participants must be fluent in English to participate fully in fast-moving discussions and exercises.

Benefits of Communication Strategies: Presenting With Impact

This communication strategies program is designed to offer new techniques to improve your public speaking skills. Key takeaways from the program will help you improve your ability to persuade and influence your audience in large- and small-group settings.

During this public speaking training course, you will:

• Learn guiding principles of making effective presentations
• Build confidence in your presentation abilities
• Cultivate your personal leadership and communication style
• Learn strategies on handling hostile audiences

“Jill [Slye] shared invaluable tips that have helped me to reduce my anxiety and negative self-talk around my presentations while conveying a message that encourages others to affect change through empowering presentations.” — Lizbeth Sanches-Acre

The curriculum for this communication strategies program is designed to be interactive and hands-on. You will practice the skills and techniques you are learning in real-time through small group activities and oral presentations during the program.

The curriculum will cover topics such as:

• Effective delivery skills involving presence, vocal variety, body language, narratives and humor, and handling nerves
• Crafting clear and concise messages
• Understanding and connecting with your audience
• Techniques for effective handling of Q&A sessions
• Ways to gain buy-in and influence your audience
• Strategies for online communications, webinars, podcasts, Zoom platforms, etc.

This public speaking course is offered as a two-day on-campus program in our state-of-the-art classroom space in the heart of historic Harvard University. Program tuition is $2,990 plus the cost of travel.

Considering this program?

Send yourself the details.

Related Programs

• Effective Organizational Communication
• Influence and Persuasion in Leadership
• Becoming a Leader: Developing Your Style and Making Sound Decisions

July Schedule

• Communication Overview
• Honing Your Personal Communication Style
• Developing Audience Centered Content
• Presentations
• Strategies for Online Communications
• Leadership Communication Model

December Schedule

Jill abruzese slye, certificates of leadership excellence.

The Certificates of Leadership Excellence (CLE) are designed for leaders with the desire to enhance their business acumen, challenge current thinking, and expand their leadership skills.

This program is one of several CLE qualifying programs. Register today and get started earning your certificate.

How will this program help me improve my public speaking skills?

This program will help you improve your public speaking skills through hands-on practice of communication techniques and new approaches. As part of the program, you will engage in group exercises and oral presentations where you will receive feedback from the instructor and your peers to help you improve your skills in real time.

How will improving public speaking help me advance my career?

Public speaking is an important skill for any business professional, regardless of industry or role. To advance your career, you must possess the ability to convey your message with clarity and lead group discussions with confidence, regardless of the specific situation. Developing the techniques and strategies to communicate effectively will help build trust in your leadership skills more broadly.

What skills or experience is needed before enrolling in this program?

Participants do not need any specific experience or skills to enroll in this program. It is open to any business professional interested in improving their public speaking skills and their ability to communicate effectively and persuasively.

Harvard Division of Continuing Education

The Division of Continuing Education (DCE) at Harvard University is dedicated to bringing rigorous academics and innovative teaching capabilities to those seeking to improve their lives through education. We make Harvard education accessible to lifelong learners from high school to retirement.

The Communicative Approach

Jan 25, 2012

1.68k likes | 5.2k Views

The Communicative Approach. What is the communicative approach?. The communicative approach is the theory that language is communication. Therefore the final aim of CLT (Communicative Language Teaching) is communicative competence. . The Principles of the Communicative Approach: .

Share Presentation

• teaching group
• own activities
• different language skills
• most classroom
• role playing

Presentation Transcript

What is the communicative approach? The communicative approach is the theory that language is communication. Therefore the final aim of CLT (Communicative Language Teaching) is communicative competence.

The Principles of the Communicative Approach: • Learners learn through using it to communicate • Authentic and meaningful communication should be the goal of classroom activities • Fluency is an important dimension of communication • Communication involves the integration of different language skills • Learning is a process of creative construction and involves trial and error

So what is the teacher’s role in this? The teacher has two main roles: • To facilitate the communication process in the classroom • To act as an independent participant within the learning-teaching group The teacher is also expected to act as a resource, an organiser of resources, a motivator, a counsellor, a guide, an analyst and a researcher. There are many other minor roles of a teacher, some of these would include being an actor and an entertainer. After all, a good lesson must be interesting or the students will ‘switch off’ and learn nothing.

In practical terms, what does that mean? It means that we need to concentrate on the following: • Teacher – Student activities • Activities • Materials

Teacher-Student Interaction Since communicative competence is our aim, it is essential that students be given every opportunity to practise communicating. In the communicative classroom teacher talking time (TTT) must be kept to a minimum. This is not to say that the teacher shouldn’t speak at all, but TTT should be controlled and appropriate. The classroom should be learner centred. The teacher’s role is to facilitate student communication which is done through careful selection of materials and activities relevant to the aims of the lesson in which they are used.

Communication can be divided into two categories • Input • Output The four communicative skills can be put into these categories

Whichever of these skills is being taught the main focus must be on the student and not on the teacher. The interaction should usually be the student to student and should include the teacher only where necessary. During most classroom activities the teacher will monitor and intervene only where necessary.

A model for part of a communicative lesson Stage 1 Teacher (T) gives a short presentation of a grammar or vocabulary point. T then gives students (Ss) opportunity to practise the point in a controlled exercise. (Interaction: T›Ss) Stage 2 Ss carry out the controlled exercise while T monitors and intervenes where appropriate. (Interaction: S‹›S) Stage 3 The Ss are asked to take part in an activity designed to get them to produce the vocabulary and grammar they have been taught. T monitors and notes errors and interesting points. T intervenes only when asked or when absolutely necessary. (Interaction: S‹›S) Stage 4 Feedback session, in which T feeds back in a non-threatening way the errors s/he noted during the activity. Ss also have the opportunity to clear up puzzling points. (Interaction: T‹›Ss)

The lesson extract follows a method called Presentation-Practice-Production or PPP for short. This was the standard method until a few years ago. Now there are a number of possibilities open to the teacher. You will be introduced to these at a later stage.

Activities Classroom activities should, as far as is possible, be carried out in the target language (English). Having said this, there may sometimes be occasions where allowing the students to briefly discuss a point in their native tongue can promote greater understanding and assimilation of new information. This is controversial issue and should not usually be permitted.

There are many different types of activities. They provide speaking, listening, writing and reading practice as well as aiding production.

Where do I find activities? They can be found in books containing supplementary material such as the Reward Resource Packs. Many teachers enjoy creating their own activities, which can be tailored specifically to their classes needs. Activities used in the classroom must be selected carefully as if they are above the level of the students they can destroy self-confidence and if below they can bore the students. Activities usually involve the students working together either in pairs or in small groups.

Activities are often used to practise real-life situations involving social interaction and so a high level of social and functional language should be expected.

Materials Materials fall into three broad categories: • text-based, • task-based • realia. They can be used as the basis for classroom activities. Once again not only must the activity be appropriate to the level of the students but the materials used must be appropriate too.

Text-based materials For example practice exercises, reading passages, gap fills, recordings, etc. can be found in almost any course book as well as in books containing supplementary materials. They form an essential part of most lessons.

Task-based materials These include game boards, roleplay cards, materials for drilling, pairwork tasks, etc. They might be used to support 'real life' tasks such as role playing booking into a hotel, or a job interview.

Realia This includes such things as magazines, newspapers, fruit and vegetables, axes, maps - things from the real world outside the classroom. They can be used in many activities. For example, fruit and vegetables could be used in a shopping activity, an axe could be used to show the effect of using the present perfect continuous on a short action verb.

So what does the communicative approach mean in practical terms? We should now understand that the teacher's job is to get their students to communicate using real language by providing them with instruction, practice, and above all opportunities to produce English in activities which encourage acquisition and fluency.

In conclusion CLT should be fun for both teacher and students. Enabling students to communicate successfully is also very rewarding.

• More by User

The Communicative Organization

CO. The Communicative Organization. Chapter 6. Overview. CO. Communicative Organization - model of core principles to guide the way we function in organizations Organizational Structure - created and recreated through social interaction (structuration)

1.03k views • 24 slides

Communicative Approach

Communicative Language Teaching . The Goal. Language teaching is based on the idea that the goal of language acquisition is Communicative competence: the ability to use the language correctly and appropriately to accomplish communication goals. The desired outcome of the l

834 views • 9 slides

Communicative Testing

Communicative Testing. Katherine C. FitzSimons English Language Fellow Guayaquil, Ecuador 2008-2009 09 4664 358 celular [email protected]. Communicative Testing: Common Questions from Teachers. If we focus more on speaking and listening, how can students do a written exam?

810 views • 27 slides

Communicative Competence

Communicative Competence. Historical Overview: 1950s & 60s -- contrastive analysis 1970s -- Interlanguage Development, and Error Analysis

5.97k views • 21 slides

The Communicative Approach. Lisa Doherty Email: [email protected] Blog: dulidoherty.wordpress.com. Popular Methodologies. Watch videos. WHAT IS THE DIFFERENCE BETWEEN THE 2 CLASSES? 100% student speaking Pair work Teacher as Facilitator/Monitor. Watch videos.

641 views • 44 slides

The Communicative Approach Communicative Language Teaching (CLT)

The Communicative Approach Communicative Language Teaching (CLT). Communicative and Functional Approach. Background. The communicative approach seeks to make meaningful communication and language use a focus of all classroom activities.

2.1k views • 54 slides

Communicative Language Approach

Communicative Language Approach. ELD Presentation Danielle, Brittney, Elizabeth, Kristen. CLA. an approach to the teaching of second and foreign languages that emphasizes interaction as both the means and the ultimate goal of learning a language.

532 views • 11 slides

724 views • 20 slides

Improving our communicative interactions: a global approach

Improving our communicative interactions: a global approach. Lynn Berry University of Canberra. What is a global citizen?.

268 views • 16 slides

Communicative Language Teaching Approach

Communicative Language Teaching Approach. 1960’s. New trendS. IN THE PAST: (Audio- linguistic – Situational Language Teaching ) Focus on Grammatical competence . IN THE PRESENT: (CLT) Focus on communicative competence . WHAT FEATURES HAS A LANGUAGE?. Not just grammar! BUT: social ,

636 views • 5 slides

Communicative competence

Communicative competence. It is the ability to use the language correctly and appropriately to accomplish communication goals. The desired outcome of the language learning process is the ability to communicate competently, not the ability to use the language exactly as a native speaker does.

3.56k views • 8 slides

The communicative

The communicative. approach. Goal. To become communicatively competent. to use the language appropriately in a social context . It a reaction against the grammar-translation method and the audio-lingual method.

432 views • 9 slides

Communicative Approach. The main goal of learning a foreign language is successful communication. This means that when you speak, others understand you and you understand them. The language I have learnt these forty years, My native English, now I must forgo,

794 views • 15 slides

ELTM Unit 2 The Communicative Approach

ELTM Unit 2 The Communicative Approach. Presented By: Jia Lin (Dana). Unit 2 Objectives. Know what communicative competence means. Learn what language processing involves. Be able to apply principles of communicative language teaching.

987 views • 58 slides

The Communicative Approach: Theory and Practice

The Communicative Approach: Theory and Practice. A combination of different methods. Emphasizing interaction as both the means and the ultimate goal of learning. The Communicative Approach. Making use of real-life situations and authentic materials. Common Activities in the Classroom:

333 views • 5 slides

COMMUNICATIVE APPROACH

COMMUNICATIVE APPROACH. Communicative Language Teaching. COMMUNICATIVE APPROACH. Bruno Caballero and Camila Muñoz. DEFINITION. Deals with the way of teaching a second or a foreign language Emphasizes the interaction as both means and ultimate goals of learning a language.

977 views • 16 slides

The Communicative Language Teaching

The Communicative Language Teaching. Lecture # 18. Review of the last lecture. Total Physical Response Method:

418 views • 21 slides

The Communicative Approach. What is the communicative approach?. The communicative approach is the theory that language is communication. Therefore the final aim of CLT (Communicative Language Teaching) is communicative competence. The Principles of the Communicative Approach: .

631 views • 20 slides

COMMUNICATIVE APPROACH. Presented By Kausar Manzoor Roll No. F13-3095 Ayesha Nawaz Roll No. F13-3303 Farukh Shah Roll No. F13-3018 Aneela Saleem Roll No. F13-3094. INTRODUCTION

1.39k views • 42 slides

Slack: The Communicative Plugin

Slack App an online messaging app that is compatible with Windows, Mac, iOS, and Android. It allows you to create a group or team where you can communicate through audio video, share documents and manage projects. Although the tool is free, there are two premium options with extra features. The standard account costs $8 per month for each person paying annually and offers unlimited app integrations and unlimited message searches

62 views • 5 slides

410 views • 20 slides

Communicative Approach. Communicative Language Teaching. The Goal.

251 views • 9 slides

Effective Communication Strategies

• First Online: 20 February 2024

Cite this chapter

• Federico Addimando 2  

Part of the book series: SpringerBriefs in Psychology ((BRIEFSPSYCHOL))

100 Accesses

Effective communication is a cornerstone of successful interactions in various aspects of life, ranging from personal relationships to professional environments. It encompasses both verbal and nonverbal communication techniques, each playing a vital role in conveying messages, building relationships, and ensuring mutual understanding.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

• Available as PDF
• Read on any device
• Instant download
• Own it forever
• Available as EPUB and PDF

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Kelley and Littman [ 1 ].

Kelley, T., & Littman, J. (2001). The art of innovation: Lessons in creativity from IDEO, America’s leading design firm . Crown Business.

Google Scholar  

Download references

Author information

Authors and affiliations.

Contributor at China Media Group, CEO - MF International, Shanghai, China

Federico Addimando

You can also search for this author in PubMed   Google Scholar

Rights and permissions

Reprints and permissions

Copyright information

© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Addimando, F. (2024). Effective Communication Strategies. In: Trade Show Psychology. SpringerBriefs in Psychology. Springer, Cham. https://doi.org/10.1007/978-3-031-53606-9_4

Download citation

DOI : https://doi.org/10.1007/978-3-031-53606-9_4

Published : 20 February 2024

Publisher Name : Springer, Cham

Print ISBN : 978-3-031-53608-3

Online ISBN : 978-3-031-53606-9

eBook Packages : Behavioral Science and Psychology Behavioral Science and Psychology (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Publish with us

Policies and ethics

• Find a journal
• Track your research

How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

The beauty of data visualization

TED's secret to great public speaking

How to speak so that people want to listen

How great leaders inspire action

Nonverbal Communication and Body Language

Improving emotional intelligence (eq), conflict resolution skills.

• Empathy: How to Feel and Respond to the Emotions of Others

Anger Management: Help for Anger Issues

Managing conflict with humor.

• The 5 Love Languages and Their Influence on Relationships
• Gaslighting: Turning Off the Gas on Your Gaslighter
• Online Therapy: Is it Right for You?
• Mental Health
• Health & Wellness
• Children & Family
• Relationships

Are you or someone you know in crisis?

• Bipolar Disorder
• Eating Disorders
• Grief & Loss
• Personality Disorders
• PTSD & Trauma
• Schizophrenia
• Therapy & Medication
• Exercise & Fitness
• Healthy Eating
• Well-being & Happiness
• Weight Loss
• Work & Career
• Illness & Disability
• Heart Health
• Childhood Issues
• Learning Disabilities
• Family Caregiving
• Teen Issues
• Communication
• Emotional Intelligence
• Love & Friendship
• Domestic Abuse
• Healthy Aging
• Aging Issues
• Alzheimer’s Disease & Dementia
• Senior Housing
• End of Life
• Meet Our Team

What is effective communication?

Effective communication skill 1: become an engaged listener, skill 2: pay attention to nonverbal signals, skill 3: keep stress in check, skill 4: assert yourself, effective communication.

Want to communicate better? These tips will help you avoid misunderstandings, grasp the real meaning of what’s being communicated, and greatly improve your work and personal relationships.

Effective communication is about more than just exchanging information. It’s about understanding the emotion and intentions behind the information. As well as being able to clearly convey a message, you need to also listen in a way that gains the full meaning of what’s being said and makes the other person feel heard and understood.

Effective communication sounds like it should be instinctive. But all too often, when we try to communicate with others something goes astray. We say one thing, the other person hears something else, and misunderstandings, frustration, and conflicts ensue. This can cause problems in your home, school, and work relationships.

For many of us, communicating more clearly and effectively requires learning some important skills. Whether you’re trying to improve communication with your spouse, kids, boss, or coworkers, learning these skills can deepen your connections to others, build greater trust and respect, and improve teamwork, problem solving, and your overall social and emotional health.

What’s stopping you from communicating effectively?

Common barriers to effective communication include:

Stress and out-of-control emotion.  When you’re stressed or emotionally overwhelmed, you’re more likely to misread other people, send confusing or off-putting nonverbal signals, and lapse into unhealthy knee-jerk patterns of behavior. To avoid conflict and misunderstandings, you can learn how to quickly calm down before continuing a conversation.

Lack of focus.  You can’t communicate effectively when you’re multitasking. If you’re checking your phone , planning what you’re going to say next, or daydreaming, you’re almost certain to miss nonverbal cues in the conversation. To communicate effectively, you need to avoid distractions and stay focused.

Inconsistent body language.  Nonverbal communication should reinforce what is being said, not contradict it. If you say one thing, but your body language says something else, your listener will likely feel that you’re being dishonest. For example, you can’t say “yes” while shaking your head no.

[Read: Nonverbal Communication and Body Language]

Negative body language.  If you disagree with or dislike what’s being said, you might use negative body language to rebuff the other person’s message, such as crossing your arms, avoiding eye contact, or tapping your feet. You don’t have to agree with, or even like what’s being said, but to communicate effectively and not put the other person on the defensive, it’s important to avoid sending negative signals.

When communicating with others, we often focus on what we should say. However, effective communication is less about talking and more about listening. Listening well means not just understanding the words or the information being communicated, but also understanding the emotions the speaker is trying to convey.

There’s a big difference between engaged listening and simply hearing. When you really listen—when you’re engaged with what’s being said—you’ll hear the subtle intonations in someone’s voice that tell you how that person is feeling and the emotions they’re trying to communicate. When you’re an engaged listener, not only will you better understand the other person, you’ll also make that person feel heard and understood, which can help build a stronger, deeper connection between you.

By communicating in this way, you’ll also experience a process that  lowers stress and supports physical and emotional well-being. If the person you’re talking to is calm, for example, listening in an engaged way will help to calm you, too. Similarly, if the person is agitated, you can help calm them by listening in an attentive way and making the person feel understood.

If your goal is to fully understand and connect with the other person, listening in an engaged way will often come naturally. If it doesn’t, try the following tips. The more you practice them, the more satisfying and rewarding your interactions with others will become.

Tips for becoming an engaged listener

Focus fully on the speaker.  You can’t listen in an engaged way if you’re  constantly checking your phone or thinking about something else. You need to stay focused on the moment-to-moment experience in order to pick up the subtle nuances and important nonverbal cues in a conversation. If you find it hard to concentrate on some speakers, try repeating their words over in your head—it’ll reinforce their message and help you stay focused.

Favor your right ear.  As strange as it sounds, the left side of the brain contains the primary processing centers for both speech comprehension and emotions. Since the left side of the brain is connected to the right side of the body, favoring your right ear can help you better detect the emotional nuances of what someone is saying.

Avoid interrupting or trying to redirect the conversation to your concerns.  By saying something like, “If you think that’s bad, let me tell you what happened to me.” Listening is not the same as waiting for your turn to talk. You can’t concentrate on what someone’s saying if you’re forming what you’re going to say next. Often, the speaker can read your facial expressions and know that your mind’s elsewhere.

Show your interest in what’s being said.  Nod occasionally, smile at the person, and make sure your posture is open and inviting. Encourage the speaker to continue with small verbal comments like “yes” or “uh huh.”

Try to set aside judgment.  In order to communicate effectively with someone, you don’t have to like them or agree with their ideas, values, or opinions. However, you do need to set aside your judgment and withhold blame and criticism in order to fully understand them. The most difficult communication, when successfully executed, can often lead to an unlikely connection with someone.

[Read: Improving Emotional Intelligence (EQ)]

Provide feedback. If there seems to be a disconnect, reflect what has been said by paraphrasing. “What I’m hearing is,” or “Sounds like you are saying,” are great ways to reflect back. Don’t simply repeat what the speaker has said verbatim, though—you’ll sound insincere or unintelligent. Instead, express what the speaker’s words mean to you. Ask questions to clarify certain points: “What do you mean when you say…” or “Is this what you mean?”

Hear the emotion behind the words . It’s the higher frequencies of human speech that impart emotion. You can become more attuned to these frequencies—and thus better able to understand what others are really saying—by exercising the tiny muscles of your middle ear (the smallest in the body). You can do this by singing, playing a wind instrument, or listening to certain types of high-frequency music (a Mozart symphony or violin concerto, for example, rather than low-frequency rock, pop, or hip-hop).

The way you look, listen, move, and react to another person tells them more about how you’re feeling than words alone ever can. Nonverbal communication, or body language, includes facial expressions, body movement and gestures, eye contact, posture, the tone of your voice, and even your muscle tension and breathing.

Developing the ability to understand and use nonverbal communication can help you connect with others, express what you really mean, navigate challenging situations, and build better relationships at home and work.

• You can enhance effective communication by using open body language—arms uncrossed, standing with an open stance or sitting on the edge of your seat, and maintaining eye contact with the person you’re talking to.
• You can also use body language to emphasize or enhance your verbal message—patting a friend on the back while complimenting him on his success, for example, or pounding your fists to underline your message.

Improve how you  read nonverbal communication

Be aware of individual differences. People from different countries and cultures tend to use different nonverbal communication gestures, so it’s important to take age, culture, religion, gender, and emotional state into account when reading body language signals. An American teen, a grieving widow, and an Asian businessman, for example, are likely to use nonverbal signals differently.

Look at nonverbal communication signals as a group. Don’t read too much into a single gesture or nonverbal cue. Consider all of the nonverbal signals you receive, from eye contact to tone of voice to body language. Anyone can slip up occasionally and let eye contact go, for example, or briefly cross their arms without meaning to. Consider the signals as a whole to get a better “read” on a person.

Improve how you  deliver nonverbal communication

Use nonverbal signals that match up with your words rather than contradict them. If you say one thing, but your body language says something else, your listener will feel confused or suspect that you’re being dishonest. For example, sitting with your arms crossed and shaking your head doesn’t match words telling the other person that you agree with what they’re saying.

Adjust your nonverbal signals according to the context. The tone of your voice, for example, should be different when you’re addressing a child than when you’re addressing a group of adults. Similarly, take into account the emotional state and cultural background of the person you’re interacting with.

Avoid negative body language. Instead, use body language to convey positive feelings, even when you’re not actually experiencing them. If you’re nervous about a situation—a job interview, important presentation, or first date, for example—you can use positive body language to signal confidence, even though you’re not feeling it. Instead of tentatively entering a room with your head down, eyes averted, and sliding into a chair, try standing tall with your shoulders back, smiling and maintaining eye contact, and delivering a firm handshake. It will make you feel more self-confident and help to put the other person at ease.

How many times have you felt stressed during a disagreement with your spouse, kids, boss, friends, or coworkers and then said or done something you later regretted? If you can quickly relieve stress and return to a calm state, you’ll not only avoid such regrets, but in many cases you’ll also help to calm the other person as well. It’s only when you’re in a calm, relaxed state that you’ll be able to know whether the situation requires a response, or whether the other person’s signals indicate it would be better to remain silent.

In situations such as a job interview, business presentation, high-pressure meeting, or introduction to a loved one’s family, for example, it’s important to manage your emotions, think on your feet, and effectively communicate under pressure.

Communicate effectively by staying calm under pressure

Use stalling tactics to give yourself time to think. Ask for a question to be repeated or for clarification of a statement before you respond.

Pause to collect your thoughts. Silence isn’t necessarily a bad thing—pausing can make you seem more in control than rushing your response.

Make one point and provide an example or supporting piece of information. If your response is too long or you waffle about a number of points, you risk losing the listener’s interest. Follow one point with an example and then gauge the listener’s reaction to tell if you should make a second point.

Deliver your words clearly. In many cases, how you say something can be as important as what you say. Speak clearly, maintain an even tone, and make eye contact. Keep your body language relaxed and open.

Wrap up with a summary and then stop. Summarize your response and then stop talking, even if it leaves a silence in the room. You don’t have to fill the silence by continuing to talk.

Quick stress relief for effective communication

When a conversation starts to get heated, you need something quick and immediate to bring down the emotional intensity. By learning to quickly reduce stress in the moment, you can safely take stock of any strong emotions you’re experiencing, regulate your feelings, and behave appropriately.

Recognize when you’re becoming stressed. Your body will let you know if you’re stressed as you communicate. Are your muscles or stomach tight? Are your hands clenched? Is your breath shallow? Are you “forgetting” to breathe?

Take a moment to calm down before deciding to continue a conversation or postpone it.

Bring your senses to the rescue. The best way to rapidly and reliably relieve stress is through the senses—sight, sound, touch, taste, smell—or movement. For example, you could pop a peppermint in your mouth, squeeze a stress ball in your pocket, take a few deep breaths, clench and relax your muscles, or simply recall a soothing, sensory-rich image. Each person responds differently to sensory input, so you need to find a coping mechanism that is soothing to you.

[Read: Quick Stress Relief]

Look for humor in the situation. When used appropriately, humor is a great way to relieve stress when communicating . When you or those around you start taking things too seriously, find a way to lighten the mood by sharing a joke or an amusing story.

Be willing to compromise. Sometimes, if you can both bend a little, you’ll be able to find a happy middle ground that reduces the stress levels for everyone concerned. If you realize that the other person cares much more about an issue than you do, compromise may be easier for you and a good investment for the future of the relationship.

Agree to disagree, if necessary, and take time away from the situation so everyone can calm down. Go for a stroll outside if possible, or spend a few minutes meditating. Physical movement or finding a quiet place to regain your balance can quickly reduce stress.

Find your space for healing and growth

Regain is an online couples counseling service. Whether you’re facing problems with communication, intimacy, or trust, Regain’s licensed, accredited therapists can help you improve your relationship.

Direct, assertive expression makes for clear communication and can help boost your self-esteem and decision-making skills. Being assertive means expressing your thoughts, feelings, and needs in an open and honest way, while standing up for yourself and respecting others. It does NOT mean being hostile, aggressive, or demanding. Effective communication is always about understanding the other person, not about winning an argument or forcing your opinions on others.

To improve your assertiveness

Value yourself and your options. They are as important as anyone else’s.

Know your needs and wants. Learn to express them without infringing on the rights of others.

Express negative thoughts in a positive way. It’s  okay to be angry , but you must remain respectful as well.

Receive feedback positively. Accept compliments graciously, learn from your mistakes, ask for help when needed.

Learn to say “no.” Know your limits and don’t let others take advantage of you. Look for alternatives so everyone feels good about the outcome.

Developing assertive communication techniques

Empathetic assertion conveys sensitivity to the other person. First, recognize the other person’s situation or feelings, then state your needs or opinion. “I know you’ve been very busy at work, but I want you to make time for us as well.”

Escalating assertion can be employed when your first attempts are not successful. You become increasingly firm as time progresses, which may include outlining consequences if your needs are not met. For example, “If you don’t abide by the contract, I’ll be forced to pursue legal action.”

Practice assertiveness in lower risk situations to help build up your confidence. Or ask friends or family if you can practice assertiveness techniques on them first.

More Information

• Effective Communication: Improving Your Social Skills - Communicate more effectively, improve your conversation skills, and become more assertive. (AnxietyCanada)
• Core Listening Skills - How to be a better listener. (SucceedSocially.com)
• Effective Communication - How to communicate in groups using nonverbal communication and active listening techniques. (University of Maine)
• Some Common Communication Mistakes - And how to avoid them. (SucceedSocially.com)
• 3aPPa3 – When cognitive demand increases, does the right ear have an advantage? – Danielle Sacchinell | Acoustics.org . (n.d.). Retrieved May 22, 2022, from Link
• How to Behave More Assertively . (n.d.). 10. Weger, H., Castle Bell, G., Minei, E. M., & Robinson, M. C. (2014). The Relative Effectiveness of Active Listening in Initial Interactions.  International Journal of Listening , 28(1), 13–31. Link

More in Communication

How to read body language to build better relationships at home and work

Boost your emotional intelligence to help you be happy and successful

Tips for handling conflicts, arguments, and disagreements

How to feel and respond to the emotions of others

Tips and techniques for getting anger under control

Using laughter and play to resolve disagreements

The 5 Love Languages

What they are and how they influence relationships

Turning Off the Gas on Your Gaslighter

5 ways to deal with gaslighting

Professional therapy, done online

BetterHelp makes starting therapy easy. Take the assessment and get matched with a professional, licensed therapist.

Help us help others

Millions of readers rely on HelpGuide.org for free, evidence-based resources to understand and navigate mental health challenges. Please donate today to help us save, support, and change lives.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How Great Leaders Communicate

• Carmine Gallo

Four strategies to motivate and inspire your team.

Transformational leaders are exceptional communicators. In this piece, the author outlines four communication strategies to help motivate and inspire your team: 1) Use short words to talk about hard things. 2) Choose sticky metaphors to reinforce key concepts. 3) Humanize data to create value. 4). Make mission your mantra to align teams.

In the age of knowledge, ideas are the foundation of success in almost every field. You can have the greatest idea in the world, but if you can’t persuade anyone else to follow your vision, your influence and impact will be greatly diminished. And that’s why communication is no longer considered a “soft skill” among the world’s top business leaders. Leaders who reach the top do not simply pay lip service to the importance of effective communication. Instead, they study the art in all its forms — writing, speaking, presenting — and constantly strive to improve on those skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

Communication Strategies: Explained with Types & Examples

A communication strategy is a plan that outlines how an organization or individual will communicate with its target audience. It includes a set of goals and objectives, key messages, communication channels, tactics, and metrics to measure the success of the communication efforts.

A communication strategy is designed to help an organization achieve its communication goals, whether to inform, educate, persuade, or engage its target audience. It can be used for various purposes, such as promoting a new product or service, building brand awareness, managing a crisis, or influencing public opinion.

Effective communication strategies are tailored to the specific needs and preferences of the target audience and take into account the broader social, cultural, and political context in which they operate. They also rely on various communication channels, such as social media, email, traditional media, events, and advertising, to reach the intended audience.

How to design a communication strategy

Designing a communication strategy involves several steps that should be followed to ensure the strategy is effective and meets the organization’s objectives. Here are the general steps you can follow:

• Define your objectives: Start by defining the objectives of your communication strategy. Determine what you want to achieve with the communication strategy. Objectives can include increasing brand awareness, customer engagement, or sales.
• Identify your target audience: Identify the audience you want to reach with your communication strategy. Consider their demographics, interests, behaviors, and communication preferences.
• Develop key messages: Develop key messages that will resonate with your target audience. These messages should be clear, concise, and memorable.
• Determine communication channels: Determine the communication channels you will use to reach your target audience. These include social media, email marketing, website content, print materials, and other channels.
• Create a content plan: Develop a content plan outlining the content types you will create for each communication channel. Consider the format, tone, and style of each piece of content.
• Establish a timeline: Develop a timeline for the execution of your communication strategy. This timeline should include key milestones and deadlines.
• Evaluate and adjust: Evaluate the effectiveness of your communication strategy regularly and adjust as needed. Consider feedback from your target audience and analyze the impact of your communication efforts on your objectives.

Barnlund’s transactional model of communication with Example

Remember, an effective communication strategy is tailored to the needs and preferences of your target audience. Following these steps, you can develop a communication strategy that effectively communicates your message and achieves your objectives.

By the way, to communicate our strategy effectively within the team, we all need a robust collaboration platform. Miro is the leading visual collaboration platform. Build anything together on Miro. It’s free and as easy to use as a whiteboard , but endlessly more powerful. Do use the Miro platform for strong communication within your team.

Examples of communication strategy

Here are some examples of communication strategies:

• Clear and concise messaging: A communication strategy should focus on creating messages that are easy to understand and convey the intended meaning. This means using simple language, avoiding jargon, and being direct.
• Targeted communication: A communication strategy should consider the audience and tailor the messages accordingly. For example, if the target audience is teenagers, the communication strategy should use language and visuals that appeal to that age group.
• Multi-channel communication: A communication strategy should consider multiple channels to reach the audience. This could include social media, email, phone calls, in-person meetings, etc.
• Consistent branding: A communication strategy should use consistent branding across all channels to create a cohesive and recognizable brand identity. This could include using the same logo, colors, and messaging across all communication channels.
• Listening and responding: A communication strategy should include a process for listening to feedback and responding to questions or concerns. This could involve monitoring social media channels or creating a customer service team to respond to inquiries.
• Measuring success: A communication strategy should include measuring the messaging and channels’ success. This could consist of tracking social media engagement rates, customer satisfaction scores, or sales figures.

Internal Communication Strategy & Plan| Examples| Best practices

Types of communication strategies

Several types of communication strategies can be used depending on the specific situation and purpose of communication. Here are some types:

• Verbal communication includes face-to-face conversations, phone calls, and video conferencing. Verbal communication is an effective way to convey complex ideas and emotions and establish a personal connection.
• Written Communication: This includes emails, letters, reports, memos, and other written forms of communication. Written communication allows for precise and detailed communication and can serve as a permanent record of the communication.
• Nonverbal Communication: This includes body language, facial expressions, gestures, and tone of voice. Nonverbal communication can convey emotions, attitudes, and intentions without using words.
• Visual Communication: This includes graphs, charts, diagrams, photographs, videos, and other visual aids. Visual communication can simplify complex ideas and data and make communication more engaging.
• Persuasive Communication: This is used to influence others to take a specific action or adopt a particular viewpoint. Persuasive communication can be achieved through various techniques such as storytelling, emotional appeals, and logical arguments.
• Crisis Communication: This is used to address and manage communication during a crisis, such as a natural disaster, product recall, or data breach. Crisis communication requires timely and accurate information, empathy, and transparency.
• Interpersonal Communication: This refers to communication between individuals and is often used in social or professional contexts. Interpersonal communication can include active listening, feedback, and negotiation skills.

Integrated Marketing Communication Strategy  

Related Posts

Business Performance Analysis

Demand Based Pricing: Meaning | Examples | Types

B2B2C: Meaning | Examples | Business Model | Marketing

Inventory Management Techniques

How do you design the strategy of your PowerPoint?

The Art of Persuasion: Techniques for Influencing Buying Decisions

Organizational Culture: Defining | Improving | Examples

Organizational Restructuring: Meaning | Process | Examples

Type above and press Enter to search. Press Esc to cancel.

Home Blog Guide to Presenting Using the Pyramid Principle

Guide to Presenting Using the Pyramid Principle

The conventional method for presenting a PowerPoint presentation entails reflecting upon the facts and fine details to draw the audience towards a conclusion. This can result in a lengthy Q&A session at the end of the presentation, where the audience might appear confused, unsatisfied, and at times, feel manipulated into being led towards a conclusion of the presenter’s choosing. A better alternative can be to use the Pyramid Principle .

Present using the Pyramid Principle: An Excellent Tool to Communicate Logical Information

The Pyramid Principle can be used for structuring communication to have a meaningful impact. Whether you’re making reports, delivering a presentation, or preparing an analysis, the Pyramid Principle can be an excellent tool to communicate logical information . The structured format in which the communication relays the answer prior to facts and data can help create an environment where critical thinking can be stimulated at the very start, instead of the end.

What is the Pyramid Principle?

Developed by an ex-McKinsey consultant, Barbara Minto, the Pyramid Principle is considered as one of the most important concepts of executive communication often taught in  strategic communications and leadership programs . Unlike conventional modes of presenting information, the Pyramid Principle presents the answer at the beginning, followed by supporting arguments, data, and facts. The concept was documented in her book published in 1985 titled; The Pyramid Principle: Logic in Writing and Thinking .

The information is presented in the form of a pyramid, with the core idea at the top, which is then broken down by revealing fine details. The top of the pyramid contains the answer, which is the starting point. The middle of the pyramid represents supporting arguments. Whereas the bottom of the pyramid gives the supporting data and facts.

What are the 3 Rules When Creating Pyramid Structure?

When sitting through a lengthy PowerPoint presentation bloated with facts and data and a leading conclusion, one can feel unsatisfied with the presenter. However, when given the answer at the very beginning, you might feel a need to think through its merits from the very start. As you are presented with supporting arguments and facts, you can determine whether you agree or disagree with the statement or feel a need to raise important questions.

This approach makes it possible to aid structured thinking and stimulate critical thinking at the very start of a presentation or when reading through a report or research. Rather than feeling that you are being led towards a conclusion with convoluted information.

Supporting Arguments

Once the audience has been given the answer or hypothesis at the start, they can begin critically analyzing the supporting argument that follows. This is the second stage of the Pyramid Principle, where the answer is supported with relevant arguments to help test the validity of the hypothesis or to present it for critical analysis.

Supporting Data and Facts

Unlike conventional approaches to presenting data, the Pyramid Principle makes it possible to see supporting facts and data after a hypothesis. Rather than wondering what the long bits of information might be leading to. The one reading through the information or sitting in the audience does not need to wonder about the suggested conclusion, as it has already been presented at the start. Enabling critical analysis of the data and facts, as they are presented.

Why Does the Pyramid Principle Work?

Before the Pyramid Principle, Barbara Minto developed the MECE principle in the 1960s, which is a grouping principle that separates items into subsets. These subsets are mutually exclusive and collectively exhaustive, hence the name MECE. This concept underlies what was later known as the Pyramid Principle during the 1980s. Providing a mechanism to structure information for maximum impact. Making the principle practical and useful.

The Pyramid Principle suggests that ideas should be presented as a pyramid. Using the pyramid structure, the information is grouped together with similar, low-level facts, drawing insights from the similarity, and forming a group of related insights.  

How is the Pyramid Principle used for Effective Writing?

Effective writing produces content that is clear, accurate, and concise. The writing is focused, coherent, correct, supporting the central idea. When incorporating the Pyramid Principle for effective writing, the same rules apply. You need to start with the central idea. The ‘answer’ serves as a single thought, supported by arguments, data, and facts. You should present the ideas using the pyramid structure, summarizing the ideas grouped below each other, while remaining true to the ‘single thought’, i.e. the central idea (the answer).

An example of the structure for content produced using the Pyramid Principle would be as follows:

Answer -> Supporting Argument -> Evidence.

The answer shall remain at the top or at the heart of the content you are writing, whereas the supporting argument will be backed by evidence at each instance. If you have more than one supporting argument, you should take the time to structure each argument. For example, write the first supporting argument, followed by its evidence, before moving on to the second supporting argument and its related evidence.

How to Apply the Pyramid Principle in Preparing Presentations

When applying the Pyramid Principle, you must first start with the hypothesis and break it down with supporting arguments, backed by facts and data. It’s quite likely that during the course of the presentation, your audience would want to ask tough questions. Using this concept, you can enable those questions to be asked sooner and provide your breakdown of the information in a structured manner to ensure all your arguments are covered.

Begin with the Hypothesis

It is common to present the hypothesis at the very end after data, facts, and different ideas related to the potential hypothesis have been presented. The Pyramid Principle flips this conventional approach by presenting the hypothesis (answer) at the beginning.

Example: In our example, a mobile operator called ABC Telecom wants to enter a new market in Country X, located in Central Africa. The conventional approach would be to provide data and facts before mentioning why it’s a good idea to invest in a specific country. The presenter might even take the time to mention the country at the very end. The Pyramid Principle would require this information to be shared at the very beginning instead. In our example, the presenter would start the presentation by mentioning the hypothesis or answer.

In this case, the hypothesis might be something as follows: ‘investing in Country X would be profitable and lead to 30% increase in revenue for ABC Telecom over the next 5 years’.

Presenting the hypothesis at the start will stimulate critical thinking and aid structured communication, where there might be people for and against the argument scrambling to ask tough questions. That’s one of the benefits of the Pyramid Principle, as it helps bring out critical questions from the very start instead of at the end of a bloated presentation or report.

Present Arguments to Support Your Answer

It is essential to back the answer with supporting arguments to enable a meaningful discussion or to raise key questions regarding the accuracy of the hypothesis. For a business, this can have dire implications and major investment decisions might hinge on such information.

Example: The presenter proceeds to mention why investing in Country X by ABC Telecom is important for the long-term sustainability of the company. We assume that the argument for this investment is that ABC Telecom is already operating in a saturated market, where profit margins are projected to decline, and it is essential to move into a new market to increase revenue and profitability.

Present the Data to Support Your Argument

A supporting argument is only as good as the data and facts that are presented to back it up. The bottom of the pyramid, therefore, is the foundation of the Pyramid Principle. The foundation needs to contain accurate and reliable information that can back the hypothesis.

Example: In our example, ABC Telecom conducted research across 3 potential markets (Country X, Country Y, and Country Z) to look for countries to expand their operations in. During the research, it was revealed that only Country X appeared to be a lucrative market for investment.

The research revealed that Country Y and Country Z already have a saturated telecom industry with heavy taxes, rigid government policies, and very low ease of doing business ratings. Moreover, the population and telecom density of both these countries does not appear to indicate the potential for growth. On the contrary, Country X with a large population and low competition serves as a lucrative market. The market competition is slim, the government is looking to expand its telecom infrastructure, giving tax concessions to companies looking to set up their operations. The country also has a better ease of doing business ranking.

Another factor that goes in favor of ABC Telecom investing in Country X is that they are already operating in the neighboring country (Country W), making it easier to expand operations due to familiarity with the region. Furthermore, other global telecom operators are looking towards expanding into Asia Pacific, instead of Central Africa, leaving the market open for a new operator to rapidly expand. The recent rise in purchasing power, increased use of smartphones, and the demand for 4G and 5G services (currently not available in Country X) make another compelling argument for an efficient mobile operator to start operations in the country.

What are the Benefits of Applying the Pyramid Principle?

1. be better at structured thinking.

The idea behind structured thinking is to be efficient at problem-solving and critically analyzing things in an organized manner. The Pyramid Principle provides this formula in its pyramid-like structure, where important questions can be asked right from the start.

2. Focus on Core issues

Lengthy reports and presentations can lead to a lot of confusion and might even deviate the people in charge of making decisions from the core issue. By placing the core issue at the very heart and elaborating upon it at the start, the Pyramid Principle can help keep everyone involved in the discussion on point.

3. Placing the Solutions at the Start Initiates Critical Analysis

When exploring solutions, such as in our example above, (the expansion of a telecom operator into a new market), it is essential to initiate critical analysis. Key decisions related to investment, expansion into new markets, or changes to products or services can make or break a business. Placing the solution at the start of the discussion leaves ample room for critical analysis to see if the presented solution can be applied or if better alternatives can be explored.

4. Hypothesis Backed by Data can Aid Better Decision Making

How would you feel if you are presented with 1 hour of slides filled with data, with a solution at the end? It is likely that such a presentation would leave you weary and tired, unable to connect the data with the solution at the end. Now imagine, you are given the solution at the start of the presentation, and each bit of information related to the answer that you would see after that can be connected with the solution when analyzing its practical implications. The latter is an approach that will help you connect with the arguments, facts, and data, as they are presented. Since you are already aware of the answer or hypothesis that you need to focus on.

Is Barbara Minto’s Pyramid Principle Still Valid?

The short answer to the question would be, yes! Barbara Minto’s Pyramid Principle is considered as one of the most important methodologies for structured communication. Since its initial revelation during 1985 to the revised edition of Minto’s book in 1996; ‘The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving’, the principle still remains effective. It is widely used for making business executives absorb information quickly, in a structured manner, and aiding executive communication.

Final Words

The Pyramid Principle can be used effectively for structured thinking, problem-solving, and presenting information in a palatable format for busy business executives. Moreover, presenting the information true to the core idea presented at the very start can help make it easier to keep the audience abreast with the arguments, data, and facts that follow.

At the very core of decision making, be it decisions made by businesses or individuals, everyone wants to find the solution that works best for them. But complex data analysis and information overload can hinder good decisions and obscure solutions. By starting with the potential solution, its merits and demerits can be critically analyzed with ease.

1. Minto Pyramid Principle PowerPoint Template

Use This Template

2. 3 Levels 3D Pyramid Template for PowerPoint

Like this article? Please share

Communication, Communication Skills, Presentation Approaches, Presentations

Related Articles

Filed under Design • March 27th, 2024

How to Make a Presentation Graph

Detailed step-by-step instructions to master the art of how to make a presentation graph in PowerPoint and Google Slides. Check it out!

Filed under Presentation Ideas • February 29th, 2024

How to Make a Fundraising Presentation (with Thermometer Templates & Slides)

Meet a new framework to design fundraising presentations by harnessing the power of fundraising thermometer templates. Detailed guide with examples.

Filed under Presentation Ideas • February 15th, 2024

How to Create a 5 Minutes Presentation

Master the art of short-format speeches like the 5 minutes presentation with this article. Insights on content structure, audience engagement and more.

Leave a Reply

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

teacher appreciation

11 templates

islamic history

36 templates

27 templates

memorial day

12 templates

55 templates

104 templates

Communication Presentation templates

When we use the word "communication", we can be referring to many things. good or bad communication as a social skill, exchanging information between one or more people or we can also be alluding to the media such as television or radio that are responsible for transmitting the information. well, we have something to communicate to you: we have a set of google slides themes and powerpoint templates for these types of communication and many others..

Premium template

Unlock this template and gain unlimited access

Communications Major for College: Print Journalism

Newspapers never go out of style, so if you like journalism you might be interested in this area of communication: print journalism! With this formal template of gray and red slides you can speak about the content of this interesting major like what it is about, how it is organized,...

Media and Communications Thesis

Are you about to finish your dissertation on Media and Communications? Prepare your thesis defense using this presentation. It includes a lot of illustrations over a teal background. Explain your objectives, methodology, results and conclusions and edit the pie charts, tables and infographics that we offer.

Telecom Towers Theme

Download the "Telecom Towers Theme" presentation for PowerPoint or Google Slides and start impressing your audience with a creative and original design. Slidesgo templates like this one here offer the possibility to convey a concept, idea or topic in a clear, concise and visual way, by using different graphic resources....

Brutalist Visual Communications Portfolio

Are you looking for a way of making your works as a visual communicator reach new audiences, clients and recruiters? Slidesgo has a solution for you: this brutalist design! Well, it surely will have a brutal impact on everyone who reads it, but as you probably already know, brutalism is...

Food and Beverage Office Gathering

Download the "Food and Beverage Office Gathering" presentation for PowerPoint or Google Slides. Gone are the days of dreary, unproductive meetings. Check out this sophisticated solution that offers you an innovative approach to planning and implementing meetings! Detailed yet simplified, this template ensures everyone is on the same page, contributing...

Career Technical Subject for Middle School - 6th Grade: Arts, Audio-Visual Technology, and Communications

Technology is the future. However, without incredible human creators behind it, its use would not be possible. Behind technological tools, such as audiovisual content creation or graphic design, there is a great mind with a great imagination. Indeed, if you are a creative person, with a constant desire to create...

Effective Communications Meeting

You've been told that there will be a meeting next Friday. There's still time to create a slideshow in which you can detail the objectives of such meeting, along with a report of your project and other essential information. Fear not, this new template is quite the eye-catching one. Actually,...

Cross Cultural Communication Master's Degree

Communication can be the bridge that connects different cultures. This has a name: cross-cultural communication! Although if we start from the idea that every culture is a different way of conceiving the world, how does communication happen? Enter the exciting world of cross-cultural communication with a master's degree about it,...

Digital Citizenship Workshop

Download the Digital Citizenship Workshop presentation for PowerPoint or Google Slides. If you are planning your next workshop and looking for ways to make it memorable for your audience, don’t go anywhere. Because this creative template is just what you need! With its visually stunning design, you can provide your...

Pictograms for Communication with Children

Download the "Pictograms for Communication with Children" presentation for PowerPoint or Google Slides and start impressing your audience with a creative and original design. Slidesgo templates like this one here offer the possibility to convey a concept, idea or topic in a clear, concise and visual way, by using different...

Digital Citizenship

Download the "Digital Citizenship" presentation for PowerPoint or Google Slides and start impressing your audience with a creative and original design. Slidesgo templates like this one here offer the possibility to convey a concept, idea or topic in a clear, concise and visual way, by using different graphic resources. You...

Mastering the Basics of Communication for College

Good communication is the ticket that will get you where you want to go. With this template you can prepare a workshop to prepare students to up their communication game at university. Take advice from the best orators in the world and sum up their tips in these editable slides!...

Business Meeting to Improve Communication Skills

Communication is a key soft skill, and this template provides a fantastic way to deliver some lessons on how to improve them in the context of a business meeting. Its clean and friendly design makes every slide attractive and uncluttered, and the upbeat illustrations and photos of people communicating in...

Speech Therapy Expert CV

Download the Speech Therapy Expert CV presentation for PowerPoint or Google Slides. Having a good CV can make all the difference in landing your dream job. It's not just a piece of paper, it's your chance to showcase your skills, experience, and personality. If you want to stand out from...

Healthy Relationships and Communication Skills - 11th Grade

Download the "Healthy Relationships and Communication Skills - 11th Grade" presentation for PowerPoint or Google Slides. High school students are approaching adulthood, and therefore, this template’s design reflects the mature nature of their education. Customize the well-defined sections, integrate multimedia and interactive elements and allow space for research or group...

Language Arts Subject for Middle School: Communication and its Elements

Communication is not only about speaking, there are many aspects involved to make communication possible. Do you know them all? Present communication and its elements for your next language arts subject for middle school! What kinds of communication are there, what are its elements, what factors affect them, what gaps...

Public Speaking Academy

With around 75% of the world’s population being afraid of public speaking, it is ranked as the number one fear in humans! Luckily, your public speaking academy is here to significantly reduce that number. And you won’t be bothering with useless “Imagine your audience not wearing clothes” tips either, but...

Social Skills Subject for Pre-K: Communicating Needs

Communication is the key to success in any human interaction. If from the time we go to preschool we learn to express what we feel and to communicate to others what we need, we will develop good social skills. And this template is specially created for that. Teach a fun...

• Page 1 of 16

New! Make quick presentations with AI

Slidesgo AI presentation maker puts the power of design and creativity in your hands, so you can effortlessly craft stunning slideshows in minutes.

Register for free and start editing online

James Biden listed his job as ‘brother’ of Joe in ‘flawless’ presentation for Qatar: emails

W ASHINGTON — First brother James Biden made a “flawless” pitch for Qatar to invest $30 million in a troubled rural hospital provider, a colleague gushed, after he drafted a presentation that included “Brother” of now-President Biden among his credentials, emails show.

James Biden, 75, pumped Americore Health for $600,000 in what the firm said was loans in 2018 — and wrote a check for $200,000 of that amount to Joe Biden at the same time James was seeking out foreign investors.

The fresh evidence of influence-peddling was first reported Sunday by Politico.

On March 10, 2018, James Biden’s wife, Sara, emailed a draft investor presentation to the Platinum Group, led by businessman Amer Rustom, with what she called “a few minor revisions by Jim.”

The presentation said Americore was seeking $30 million and described Jim Biden as the “Brother and Campaign Finance Chair of former Vice President Joe Biden.”

Exactly one month later, Platinum Group executive Julie Lander wrote to the future first brother and referred to a meeting with a senior Qatari official.

“I am following up from the meeting we had with the Minister,” Lander wrote, according to Politico.

“Your approach with him was flawless. He requested more information on Americore.”

Lander suggested that the investors seek $200 million from Qatar’s Investment Authority, the Gulf state’s sovereign wealth fund.

Around that time, the QIA was under scrutiny after Brookfield Corporation, in which the Qataris are major investors, bought a partnership in a troubled Manhattan building that threatened to financially ruin the family of then-President Donald Trump’s son-in-law Jared Kushner.

On May 17, 2018, James Biden wrote to Americore CEO Grant White that he was still working to raise money for the company.

“I agreed to go to Qatar, Saudi Arabia and China (at my own expense),” James allegedly wrote.

The new information emerged in a period of relative quiet from the House Republican impeachment inquiry into alleged Biden family corruption.

The GOP probe has focused on evidence that Joe Biden met with foreign partners of Hunter and James Biden from  two Chinese government-backed ventures  and their associates from Kazakhstan , Mexico , Russia and  Ukraine .

Most of those meetings occurred while Joe Biden was the sitting vice president and leading US foreign policy toward the countries involved.

Bubble Shows ‘The Conners,’ ‘Walker,’ ‘Lopez vs. Lopez’ and Other Series Await Their Fate as Upfronts Approach

By Joe Otterson

Joe Otterson

TV Reporter

• Bubble Shows ‘The Conners,’ ‘Walker,’ ‘Lopez vs. Lopez’ and Other Series Await Their Fate as Upfronts Approach 2 days ago
• ‘Night Court’ Renewed for Season 3 at NBC 3 days ago
• Ryan Murphy ABC Series ‘Dr. Odyssey’ Casts Sean Teale 4 days ago

Some of this TV season’s blood has already been spilled — looking at you, “NCIS: Hawai’i” — but as we head toward upfronts week, there are still a number of broadcast shows “on the bubble.”

But as the networks settle in on a diet of mostly stable franchises and fewer series pilots, there’s also less primetime schedule frenzy this year. The days before upfronts week which would normally mean a rapid fire few days of broadcast series renewals and cancellations announcements. But normal left the building a long time ago.

Popular on Variety

For the series still awaiting their fate, here’s a look at what has the best chance of coming back — and what is likely done after this season.

ABC has renewed most of its scripted shows for next season already, while the show “High Potential” starring Kaitlin Olson will debut during the 2024-2025 season after it was originally ordered to series last year but held due to the strikes. ABC has also given a straight-to-series order to a new medical drama from Ryan Murphy called “Dr. Odyssey” starring Joshua Jackson.

The only two shows still awaiting word at ABC are the single-cam comedy “Not Dead Yet,” starring Gina Rodriguez, and the multi-cam “ The Conners .” According to sources, “Not Dead Yet” will likely be done after its sophomore season, with the show failing to break out in the ratings. (Should “Not Dead Yet” become just “Dead,” then ABC will at least still be in business with Rodriguez via the new gamer “Lucky 13,” which she hosts.)

“The Conners,” ABC’s long-running “Roseanne” spinoff, has faired better in the ratings. Still, reports have already emerged that the show is going to wrap up with an abbreviated seventh season — a possibility that sources have also confirmed to Variety . ABC declined comment.

The CW has pretty much abandoned completely original scripted programming, opting instead to shift its focus to sports, unscripted shows and international co-productions/foreign imports. The network also has WWE’s NXT weekly show joining its primetime lineup in the fall.

The three remaining shows from the previous CW regime are “All American,” “All American: Homecoming,” and “ Walker .” Of the three, sources say “All American” has the best chance of coming back for another season, given its continued popularity. But even that is by no means a guarantee.

“Walker” and “Homecoming” are likely to be done after their current seasons, according to sources, though neither will be airing their season finales until after upfronts. That fact may work against “Homecoming,” though, as The CW just announced that the show’s third season will debut on July 8, and airing a scripted series over the summer is never a good sign for renewal chances.

Fox technically has five shows awaiting word on new seasons, but at least for the time being, it’s really just three. Dramas “Alert: Missing Persons Unit” and “The Cleaning Lady” and animated comedy “The Great North” have been airing new seasons this spring, while “9-1-1: Lone Star” and “Accused” are being held for now as their latest seasons were delayed by the strikes. Neither of the latter two shows have set a premiere date yet so don’t expect any major decisions on their fates any time soon.

Sources say that “Great North,” “Alert” and “The Cleaning Lady” are all looking good to come back. They are aided by the fact that Fox’s live-action scripted offerings are slim at the moment, though the network does have the new shows “Doc” and “Rescue: Hi-Surf” debuting next season, as well as the animated comedy “Universal Basic Guys/The Hoagie Bros.” It is also important to note that Fox will be getting two hours of primetime back in October when WWE’s “SmackDown” leaves the broadcast network for its new home at USA Network.

NBC also has just two shows on the bubble at present — the multi-cams “Extended Family” and “ Lopez vs. Lopez .” Both shows could go either way, but sources say that “Extended Family” is the more likely of the two to get a renewal at this point.

The network still has the dramas “Brilliant Minds” (fka “Dr. Wolf”) starring Zachary Quinto and “The Hunting Party,” as well as the comedy “St. Denis Medical” waiting in the wings from last year. They also have three pilots in contention — “Suits: LA,” meant to capitalize on the renewed interest in the USA Network show “Suits,” as well as “Happy Places” (starring Reba McEntire) and the drama “Grosse Pointe Garden Society.” Of those, only “Happy Places” is expected to be ready for a possible upfront week pickup.

More From Our Brands

Everything that’s happened in the drake-kendrick beef, the 22 best bespoke and made-to-measure menswear shops in n.y.c., best jokes and craziest moments from tom brady’s netflix roast, be tough on dirt but gentle on your body with the best soaps for sensitive skin, doctor who stars preview ‘foundling’ bond, ruby mystery and ‘devastating’ finale: ‘the stakes are so high’, verify it's you, please log in.

We've detected unusual activity from your computer network

To continue, please click the box below to let us know you're not a robot.

Why did this happen?

Please make sure your browser supports JavaScript and cookies and that you are not blocking them from loading. For more information you can review our Terms of Service and Cookie Policy .

For inquiries related to this message please contact our support team and provide the reference ID below.

• Communication Approach
• Popular Categories

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Powerpoint Templates and Google slides for Communication Approach

Save your time and attract your audience with our fully editable ppt templates and slides..

Item 1 to 60 of 109 total items

• You're currently reading page 1

Deliver an informational PPT on various topics by using this Improving Decision Making Through Upward Communication Approach Powerpoint Presentation Slides. This deck focuses and implements best industry practices, thus providing a birds-eye view of the topic. Encompassed with seventy five slides, designed using high-quality visuals and graphics, this deck is a complete package to use and download. All the slides offered in this deck are subjective to innumerable alterations, thus making you a pro at delivering and educating. You can modify the color of the graphics, background, or anything else as per your needs and requirements. It suits every business vertical because of its adaptable layout.

This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Self Development Strategies Goals Approach Evaluation Communication and has templates with professional background images and relevant content. This deck consists of total of twelve slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below.

Engage buyer personas and boost brand awareness by pitching yourself using this prefabricated set. This Benefits Approach Communication Management Business Process is a great tool to connect with your audience as it contains high-quality content and graphics. This helps in conveying your thoughts in a well-structured manner. It also helps you attain a competitive advantage because of its unique design and aesthetics. In addition to this, you can use this PPT design to portray information and educate your audience on various topics. With twelve slides, this is a great design to use for your upcoming presentations. Not only is it cost-effective but also easily pliable depending on your needs and requirements. As such color, font, or any other design component can be altered. It is also available for immediate download in different formats such as PNG, JPG, etc. So, without any further ado, download it now.

Deliver a lucid presentation by utilizing this Talent Attraction Human Resource Communication Approach Action Plan. Use it to present an overview of the topic with the right visuals, themes, shapes, and graphics. This is an expertly designed complete deck that reinforces positive thoughts and actions. Use it to provide visual cues to your audience and help them make informed decisions. A wide variety of discussion topics can be covered with this creative bundle such as Human Resource, Communication Approach, Action Plan. All the twelve slides are available for immediate download and use. They can be edited and modified to add a personal touch to the presentation. This helps in creating a unique presentation every time. Not only that, with a host of editable features, this presentation can be used by any industry or business vertical depending on their needs and requirements. The compatibility with Google Slides is another feature to look out for in the PPT slideshow.

Engage buyer personas and boost brand awareness by pitching yourself using this prefabricated set. This Strategic Approach Comparison Business Approaches Information Communication is a great tool to connect with your audience as it contains high-quality content and graphics. This helps in conveying your thoughts in a well-structured manner. It also helps you attain a competitive advantage because of its unique design and aesthetics. In addition to this, you can use this PPT design to portray information and educate your audience on various topics. With twelve slides, this is a great design to use for your upcoming presentations. Not only is it cost-effective but also easily pliable depending on your needs and requirements. As such color, font, or any other design component can be altered. It is also available for immediate download in different formats such as PNG, JPG, etc. So, without any further ado, download it now.

Following slide covers importance of using open communication on employee productivity. It includes pointers such as reduction in cultural gap, increase in employee participation, strengthen team work, collaboration etc. Deliver an outstanding presentation on the topic using this Improving Decision Making Impact Of Implementing Open Communication Approach. Dispense information and present a thorough explanation of During Quarter, Employee Productivity using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Following slide covers statistical survey responses that defines impact of poor communication approach followed in company. It includes pointers such as poor engagement, low employee morale, conflicts, mistrust etc. Present the topic in a bit more detail with this Improving Decision Making Survey Results Of Companys Poor Communication Approach. Use it as a tool for discussion and navigation on Conducted Regarding Communication, Communication Approach. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide showcases elements that assure effective and relevance communication at workplace. It include three elements such as body language, voice and words. Present the topic in a bit more detail with this Improving Decision Making Various Elements Of Personalize Communication Approach. Use it as a tool for discussion and navigation on Percentage Analysis, Personal Communication Elements. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide covers importance of using open communication on employee productivity. It includes pointers such as reduction in cultural gap, increase in employee participation, strengthen team work, collaboration etc. Present the topic in a bit more detail with this Strategic Guide For Effective Impact Of Implementing Open Communication Approach Use it as a tool for discussion and navigation on Strengthen Team Bonding, Transparency In Sharing This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide covers statistical survey responses that defines impact of poor communication approach followed in company. It includes pointers such as poor engagement, low employee morale, conflicts, mistrust etc. Deliver an outstanding presentation on the topic using this Strategic Guide For Effective Survey Results Of Companys Poor Communication Approach Dispense information and present a thorough explanation of Official Policy Announcement, Communicate Expectations, Set Boundaries using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Following slide showcases elements that assure effective and relevance communication at workplace. It include three elements such as body language, voice and words. Present the topic in a bit more detail with this Strategic Guide For Effective Various Elements Of Personalize Communication Approach Use it as a tool for discussion and navigation on Acquiescent Silence, Defensive Silence, Prosocial Silence This template is free to edit as deemed fit for your organization. Therefore download it now.

Increase audience engagement and knowledge by dispensing information using I142 Improving Decision Making Through Upward Communication Approach Table Of Contents. This template helps you present information on four stages. You can also present information on Current Organizational Scenario, Upward Communication Strategy using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The following slide highlights key points like integrated project delivery, agile approaches and digital construction tools to show multiple planned approaches to improve communication in construction. It helps organizations to foster collaboration, streamline processes, and optimize communication for improved project outcomes. Presenting our set of slides with Multiple Planned Approaches To Improve Project Communication In Construction. This exhibits information on Three stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Integrated Project Delivery, Agile Approaches, Digital Construction Tools

This slide covers the strategies of communicative planning. The purpose of this template is to provide an overview of key strategies to enhance communication effectiveness. It includes a list of actionable steps for each strategy and highlights the positive impact they can have on communication outcomes.Introducing our Key Approaches To Enhance Communicative Planning set of slides. The topics discussed in these slides are Clear Communication Goals, Consistent Branding, Evaluation Continuous. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

Following slide illustrates introduction of upward feedback method that promote inclusive workplace. It include elements such as overview, types, benefits and impact on employees. Introducing Upward Feedback Approach For Employee Implementation Of Formal Communication to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Approach To Understand Manager, Role In Employee Experience, using this template. Grab it now to reap its full benefits.

Presenting human resources approach organizational communication in powerpoint and google slides cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase four stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Human Resources Approach Organizational Communication. This well structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

Introducing Agenda For Improving Decision Making Through Upward Communication Approach to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Analyse Communicate, Current Communication, using this template. Grab it now to reap its full benefits.

Introducing our well researched set of slides titled Icons Slide For Improving Decision Making Through Upward Communication Approach. It displays a hundred percent editable icons. You can use these icons in your presentation to captivate your audiences attention. Download now and use it multiple times.

Introducing Table Of Contents For Improving Decision Making Through Upward Communication Approach to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Introduction Upward Communication, Implementation Steps, using this template. Grab it now to reap its full benefits.

Following slide illustrates introduction of upward feedback method that promote inclusive workplace. It include elements such as overview, types, benefits and impact on employees.Introducing Upward Feedback Approach For Employee Engagement Comprehensive Communication Plan to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Rating Based Statement, Answering Statement, Answering Manager Behavior, using this template. Grab it now to reap its full benefits.

Following slide illustrates introduction of upward feedback method that promote inclusive workplace. It include elements such as overview, types, benefits and impact on employees.Increase audience engagement and knowledge by dispensing information using Upward Feedback Approach For Employee Business Upward Communication Strategy SS V. This template helps you present information on three stages. You can also present information on Employee Experience, Employee Engagement, Reduced Absenteeism using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Presenting our Visual Communication Approach In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases five stages. It is useful to share insightful information on Visual Communication Approach. This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Following slide illustrates introduction of upward feedback method that promote inclusive workplace. It include elements such as overview, types, benefits and impact on employees.Introducing Upward Feedback Approach For Employee Engagement Optimizing Upward Communication Techniques to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Employee Experience, Approach Understand, Employee Engagement, using this template. Grab it now to reap its full benefits.

Following slide covers overview of communication with user base that help companies to increase engagement. it include components such as objectives, best practices and types of communication channel. Present the topic in a bit more detail with this Communicate With Users To Increase App Engagement Organic Marketing Approach. Use it as a tool for discussion and navigation on Communication Channels, Customer Surveys. This template is free to edit as deemed fit for your organization. Therefore download it now.

The following slide brings forth the strategic approaches that can be undertaken to streamline the marketing process. Major approaches are FAQs, presentation, CEO emails and newsletter. Present the topic in a bit more detail with this Enhancing B2b Sales Plan Using Communication Approaches How To Build A Winning B2b Sales Plan. Use it as a tool for discussion and navigation on Approach, Communication, Description. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide exhibits steps to create effective stakeholder communication strategic plan. It includes steps such as situation analysis, communication strategy, communication plan, evaluation etc. Increase audience engagement and knowledge by dispensing information using Strategic Approach For Developing Stakeholder Approach To Develop Stakeholder Communication Plan. This template helps you present information on five stages. You can also present information on Situation Analysis, Communication Strategy, Communications Plan, Sustaining The Project using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Following slide exhibits effective project communication plan that helps to increase productivity and transparency. It includes pointers such as objective, deliverables, frequency, channel etc. Deliver an outstanding presentation on the topic using this Strategic Approach For Developing Stakeholder Business Project Stakeholder Communication Action Plan. Dispense information and present a thorough explanation of Business Project Stakeholder, Communication Action Plan, Deliverables, Frequency, Channel using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Following slide exhibits checklist to develop useful stakeholder communication plan. It include steps such as determine objectives, target audience, channel selection, prepare message etc. Deliver an outstanding presentation on the topic using this Strategic Approach For Developing Stakeholder Checklist To Create Efficient Communication Plan. Dispense information and present a thorough explanation of Develop Communication Plan, Target Audience, Timeline And Action Plan, Allocate Roles And Responsibility using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Following slide exhibits communication plan through meetings that helps to track and monitor project status. It includes elements such as meetings, purpose, medium, frequency and audience. Present the topic in a bit more detail with this Strategic Approach For Developing Stakeholder Communication Status Plan For Project Management. Use it as a tool for discussion and navigation on Communication Status Plan, Project Management, Monitor Project Status, Frequency And Audience. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide exhibits communication plan to manage crisis situations and assure consistent stakeholder engagement. It includes elements such as stakeholder, challenges, actions etc. Present the topic in a bit more detail with this Strategic Approach For Developing Stakeholder Crisis Communication Plan For Stakeholders Engagement. Use it as a tool for discussion and navigation on Crisis Communication Plan, Stakeholders Engagement, Financial Challenges, Crisis Management. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide represents introduction and importance of plan to assure effective organizational communication. It includes components such as objective, frequency, members and benefits. Introducing Strategic Approach For Developing Stakeholder Overview Of Company Stakeholder Communication Plan to increase your presentation threshold. Encompassed with two stages, this template is a great option to educate and entice your audience. Dispence information on Communication Format, Communication Plan, Long Term Relationship, using this template. Grab it now to reap its full benefits.

Following slide illustrates process to develop stakeholder communication plan that assure effective management during crisis situations. It includes steps such as identify leader, develop team, create plan etc. Introducing Strategic Approach For Developing Stakeholder Steps To Create Stakeholder Crisis Communication Plan to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Create Coordination Plan, Communicate Early, Crisis Communication Plan, Determine Communication Leader, using this template. Grab it now to reap its full benefits.

Following slide represents methods of communication that helps to increase stakeholder engagement rate. It includes methods such as emails, virtual presentations, project reports etc. Deliver an outstanding presentation on the topic using this Strategic Approach For Developing Stakeholder Various Ways For Effective Stakeholder Communication. Dispense information and present a thorough explanation of Virtual Presentations, Stakeholder Engagement, Progress And Future Goals using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Presenting our Humanistic Communication Approach In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases three stages. It is useful to share insightful information on Humanistic Communication Approach This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Following slide exhibits steps to create effective stakeholder communication strategic plan. It includes steps such as situation analysis, communication strategy, communication plan, evaluation etc. Introducing Approach To Develop Stakeholder Communication Plan Strategic Process To Create to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Situation Analysis, Communications Strategy, Communications Plan using this template. Grab it now to reap its full benefits.

This slide presents roles and responsibilities of community health workers for promoting disease prevention programs. It covers promotional approaches such as medical, educational, empowerment and social change. Introducing our premium set of slides with Community Health Promotion Approaches For Medical Workers Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Medical, Educational, Empowerment So download instantly and tailor it with your information.

This template presents approaches to evaluate strengths and weaknesses of community health programs by assessing its processes, outcomes, impact, etc. Presenting our set of slides with Community Health Promotion Program Evaluation Approaches This exhibits information on two stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Formative Evaluation, Process Evaluation, Outcome Evaluation

This slide presents the overview of B2B sales communication platforms along with their benefits. It cover various types of communication platforms such as email platforms, messaging apps, video conferencing tools, social media platforms. Introducing B2B Sales Communication Platforms Comprehensive Guide For Various Types Of B2B Sales Approaches SA SS to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Email Platforms, Conferencing Tools, Social Media, using this template. Grab it now to reap its full benefits.

This slide outlines the microservices messaging patterns for communication between services, such as loose vs. Tight coupling, message brokers, etc. Introducing Microservices Messaging Approaches For Communication Between Services to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Microservices Messaging Approaches, Tight Coupling, Synchronous Communication, Message Brokers, using this template. Grab it now to reap its full benefits.

This slide provides details regarding voice and messaging capability of 5G network with IMS based IP communication services transformation. Present the topic in a bit more detail with this Addressing 5G Voice And Messaging Proactive Approach For 5G Deployment. Use it as a tool for discussion and navigation on Communication Services Transformation, Public Warning System. This template is free to edit as deemed fit for your organization. Therefore download it now.

Mentioned slide portrays communication plan that company will use for effectively managing cyber breaches. Sections covered here are what to communicate, description, delivery method, frequency and responsible.Present the topic in a bit more detail with this Communication Plan For Cyber Breaches Introducing A Risk Based Approach To Cyber Security Use it as a tool for discussion and navigation on Evaluate Sprint Status, Quality Standards, Project Coordinator This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide illustrates the impact of customer communication experience on word of mouth such as improves recommendations, increase customer spending, cancels services, stop purchases, etc. Introducing Impact Of Customer Communication Experience On Word Of Mouth Key Approaches To Increase to increase your presentation threshold. Encompassed with two stages, this template is a great option to educate and entice your audience. Dispence information on Communication Experiences, Customers Stops Purchasing Product And Service, Online Reviews, using this template. Grab it now to reap its full benefits.

This slide exhibits value ladder communication approach for branding. It provides information such as attributes, functional, emotional benefits along with emotional and end value. Introducing our premium set of slides with Brand Value Ladder Communication Approach. Elucidate the three stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Emotional Value, Functional Benefits, Emotional Benefits, Attributes. So download instantly and tailor it with your information.

This slide shows team communication and meeting plan for determining who will receive this information, how and when they will receive it, and how often they should receive it. Present the topic in a bit more detail with this Strategic Approach To Develop Organization Communication And Meeting Plan. Use it as a tool for discussion and navigation on Digital Marketing Team, Analysts Team, Marketing Team. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide focusses on creating and maintaining a community forum for customers to interact and share feedbacks and also discuss the issues they are facing with the companies products and services. Present the topic in a bit more detail with this Creating Community Forums User Intimacy Approach To Develop Trustworthy Consumer Base. Use it as a tool for discussion and navigation on Creating Community Forums For Customers. This template is free to edit as deemed fit for your organization. Therefore download it now.

In this slide, we are covering the project communication approach with key procedures, timing of activities and reports that are to be shared with stakeholders.Present the topic in a bit more detail with this Project In Controlled Environment Overview Communication Approach Stakeholders. Use it as a tool for discussion and navigation on Communication Procedure, Roles And Responsibilities, Stakeholder Analysis. This template is free to edit as deemed fit for your organization. Therefore download it now.

Presenting Approaches Effective Communication Business Ppt Powerpoint Presentation Gallery Slide Download Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase three stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Approaches Effective Communication Business. This well-structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

This template covers the engagement approach such as partnership, participation, consultation, push communications, pull communications along with its description and ratings Present the topic in a bit more detail with this Stakeholder Engagement Approaches Corporate Communication Strategy. Use it as a tool for discussion and navigation on Stakeholder, Engagement, Approaches. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding effective communication plan to enable substantial coordination across different business units associated with firm. The key focus areas include quality management, information workflow and role of mediator. Present the topic in a bit more detail with this Communication Plan For Efficient Coordination Among Approach To Develop Killer Business Strategy. Use it as a tool for discussion and navigation on Quality Management, Information Workflow, Role Of Mediator. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide shows the communication plan for technology change management which provides details such as stakeholder name, communication channel, responsible person, sharing frequency, etc.Present the topic in a bit more detail with this Establishing Communication Plan For Technology Change Management Approaches. Use it as a tool for discussion and navigation on Communication Channel, Communication Effectiveness, Responsible Person. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding product positioning and messaging in order to depict the value delivered to customers through offerings rendered. Present the topic in a bit more detail with this Messaging And Positioning Framework For Rebranding Step By Step Approach For Rebranding Process. Use it as a tool for discussion and navigation on Positioning Statement, Target Audience, Brand Attributes . This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding rebranding canvas to showcase compelling story. It includes elements such as story name, positioning statement, promise, personality, symbols typography, color palette, logo, strategy, etc. Deliver an outstanding presentation on the topic using this Step By Step Approach For Rebranding Process Rebranding Canvas To Communicate Compelling Story. Dispense information and present a thorough explanation of Communicate, Rebranding, Compelling using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide showcases different approaches which focus on conducting in depth employee surveys and researching stakeholders input for productivity. It presents information related to educating employees, using inclusive language, etc. Presenting our set of slides with Approaches For Enabling Diversity And Inclusion Communication Strategy At Work. This exhibits information on five stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Educate Employees, Use Inclusive Language, Employee Engagement Surveys.

This slide indicates the communication plan for production plant maintenance to inform concerned stakeholders regarding the planned repairs. It includes information regarding the maintenance to perform, impact on operations, ideal time to communicate along with details of audience.Deliver an outstanding presentation on the topic using this Communication Plan For Preventive Maintenance Approach To Reduce Plant. Dispense information and present a thorough explanation of Reminders Required, Time Communicate, Deployed Machines using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide shows global communication strategic approach to achieve competitive advantage and to reach international customers. It includes four strategies global standardized, transnational, international and localization based on cost reduction and local responsiveness. Presenting our set of slides with name International Communication Strategies Approach Of Company. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Transnational Strategy, International Strategy, Localization Strategy.

This slide shows the marketing communication model that helps the company to understand the major challenge with the help of customer feedback.Deliver an outstanding presentation on the topic using this Product Market Communication Brand Promotion Plan Implementation Approach. Dispense information and present a thorough explanation of Interaction Optimization, Leads Converted, Daily Impressions using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide indicates the communication strategy to enhance the supplier knowledge. The major components of plan are communication agenda, owner, primary audience, communication method, communication frequency. Increase audience engagement and knowledge by dispensing information using Communication Strategy To Enhance Supplier Knowledge Strategic Approach For Supplier Upskilling. This template helps you present information on one stages. You can also present information on Communication, Strategy, Supplier Knowledge using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows SMART approach for building effective design of communication plan for informing employees of every managerial level. It include elements such as specific, measurement and attainable, etc.Presenting our set of slides with Smart Approach For Internal Communication Plan. This exhibits information on five stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Customer Touching, Customer Touching, Clearly Define.

This slide shows three steps approach of Airbnb for communicating with various stakeholders and influence them . It include steps like identifying stakeholders, prioritizing stakeholders and communicating stakeholders etc. Introducing our premium set of slides with Three Steps Approach Communication Strategy Of Airbnb. Ellicudate the three stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Identify Stakeholders, Prioritize Stakeholders, Communicate Stakeholders. So download instantly and tailor it with your information.

This slide showcases an action plan for business communication with using aida model. It includes the elements such as attitude model, aida process and its strategies. Presenting our well structured Business Communication Approach With AIDA Model. The topics discussed in this slide are Attitude Model, Business Communication, Action Plan. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.