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Career Research Projects for High School Students

Immersive projects are a great teaching tool to get students excited about a potential career path.

As a teacher or homeschooler of high school students, you know the importance of in-depth, hands-on instruction. The more your students see how to apply their career planning and exploration skills, the better. Check out these career research projects for high school students that you can use in your classroom immediately! You can head to our careers curriculum center for lesson plans and more materials you can use as well.

Career Research Projects – Essays and Written Products

Sometimes, the best approach is the simplest. These projects require students to research and type up essays or written reports.

• Career Research and Readiness Project: In this project , students take a personality assessment to see what kinds of careers they may enjoy. They research the job application and interview process, narrow their search to a few career choices, and then set SMART goals to help them achieve their dreams. 
• Career Research Project Paper: Students will like this project’s   simple, straightforward instructions and layout. The components are broken into manageable chunks, letting your high schoolers tackle the project in parts. By the end, they will produce a well-researched essay highlighting their career. 
• 3-Career Research Report: In this project , students choose three careers to focus on and create a written report. They learn MLA documentation, write business letters to organizations, take notes, and go through the formal writing process. This project has everything your students need to develop their career research reports with a rubric, parent letter, works cited page instructions, and more.
• STEM Careers Research Poster and Brochure: Students conduct comprehensive research in this project , using what they learn to create several items showing their knowledge. They research and learn about a specific career and make a posterboard presentation. Then they can create a brochure, present their findings to the class, and answer any questions that classmates and others may ask.
• Job Research Project: In this project , students first do research on any career they want. They must look up the various requirements, necessary skills, salary, and other details about the profession. They end with a thorough essay about their career, hopefully armed with the knowledge to help them in the future. The project is customizable to adapt to multiple grades, so your high school students will all benefit from the project. 

Career Research Projects – Digital Presentations

Fusing technology and research, these projects allow kids to show their knowledge through technology. Students create digital presentations and share them with the class using PowerPoint, Google Slides, and other formats.

• Career Research Project: This project works with many grades, and teachers can customize it to fit their students’ levels. They use PowerPoint to make a comprehensive slide show to demonstrate their knowledge. It breaks down career research into ten slides (you can add more as needed), and students will have a solid understanding of their future career path by the end of the assignment. 
• Career Presentation Project: In this project , high schoolers need to research career clusters, narrow their choices down to only one profession, and find many details about it. They look up median salary, entry-level pay, education requirements, required skills, and any additional benefits or perks that would attract potential applicants. They put all this information into a PowerPoint or Google Slides presentation.
• Career and College Exploration Project: This project is broken down into clear and detailed descriptions for each slide of the presentation. It differs from other projects on the list because it weaves college research into the assignment, showing students the connection between education and careers. With 22 slides to complete, students will have an in-depth understanding of their chosen careers and how to navigate school and plan for future success.
• Career Exploration Project: This project is unique as it takes a realistic approach to career exploration, requiring students to find the pros and cons of three potential careers. They see that every job has perks and drawbacks, and part of pursuing a specific one comes down to their personal preference. The project includes a detailed outline, so students know precisely what to research and have on each slide of their digital presentation. Presenting their findings is a significant part of their grade, which helps strengthen their accountability, quality of work, and public speaking skills.
• Life Skills Career Research Project: This project is an excellent blend of hands-on production and digital skill-building, letting students show their findings in multiple formats. They research a career, finding things like education/training requirements, job responsibilities, drawbacks, benefits, opportunities for advancement, specific places of employment, and salaries. Students need to create a functional resume and attach it to the project. They use Google Drive to design poster components and can submit the project digitally or on a poster board.

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A Guide to Pursuing Research Projects in High School

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Most common high school pursuits and interests can be fit fairly neatly into the academic or extracurricular categories. There are of course required courses that you take, and then there are the activities that you pursue outside of school hours, usually for your own enjoyment. You may play on a sports team, participate in a service project, or pursue visual arts. In most cases, even if your interests are somewhat untraditional, you can somehow package them in a way that neatly qualifies them as an extracurricular activity.

But what if your interests outside of school are more academic in nature? What if you’ve long been fascinated by the potential that carbon sequestration holds to limit the effects of climate change? What if you’re interested in the history of civil disobedience, or the ability of exams to measure actual comprehension? Whatever the case may be, there are some topics of interest that just don’t fit neatly into any extracurricular club or activity.

If you find yourself longing to pursue an interest such as this, you might consider conducting your own research project. While the concept may seem daunting at first, if you break it down into smaller, manageable tasks, you’ll quickly find that you probably already have the skills necessary to get started.

In this post, we will outline the process for conducting a long-term research project independently, including several avenues for pursuing recognition of your work and a step-by-step guide to completing your project. If you’re interested in pursuing an independent research project during high school, keep reading.

Why Pursue an Independent Research Project?

An independent research project is a great way to explore an area of interest that you otherwise would not get to learn about outside of school. By undertaking a research project on your own, not only will you explore a personal area of interest in more depth, but also you will demonstrate your dedication to pursuing knowledge for the sake of learning and your ability to work independently over a prolonged period.

Independent research projects, when conducted well and presented appropriately on a college application, can be a great advantage to you on your college admissions.

How to Choose a Topic for a Research Project

If you’re interested in pursuing a research project, you probably already have a topic in mind. In fact, the desire to conduct a research project usually stems from an existing interest, not just from the idea to conduct research on a vague or undetermined subject matter.

You should aim to narrow your research project to something that has some academic relevance. Perhaps it is related to your existing coursework. Maybe it reflects work you hope to pursue in the future, either academically or professionally. Try to fine-tune your project enough that you can easily explain the driving force behind it and its relevance to your future career path.

While you don’t need to decide on your exact topic or thesis quite yet, you should have a general idea of what your project will entail before moving forward.

Are There Existing Avenues for Undertaking a Research Project At Your School?

While you could certainly conduct your research project completely independently from your school, it is usually easier and more productive to conduct it in a way that is somehow connected to the rest of your schooling.

If the project is STEM-oriented, think about whether it would fit into a science fair or other STEM competition in which your school already competes. Also consider the AP Capstone Program if your school offers it. The second course in this sequence is AP Research , and it requires an in-depth research project as its culminating assessment.

If neither of these formal avenues are available, or neither provides a good fit, look into the possibility of pursuing your project as an independent study. If your school offers independent studies for credit, you can usually get information about them from your adviser. These types of projects usually require an extended application process that must be followed closely if you want to gain approval.

Finally, even if you can’t take advantage of one of the options above, if you have achieved advanced standing or enough credits, your school might still allow you to undertake an extended individual research project through some type of formal arrangement. Talk with a teacher, mentor, or adviser to learn what your options are. Clearly communicate your innate desire to learn more about this specific topic and be prepared to give some background on the issue that you want to research.

Steps for Undertaking the Research Project

1. find a mentor or adviser.

You will need someone to help guide and advise your work, so finding a willing and able mentor should be one of your first steps. This should ideally be a person with existing expertise in the subject area you wish to pursue. In the least, this person should share your interest and passion for the topic.

A teacher at your school who can also serve as an adviser is ideal, and may even be a requirement if you are formally pursuing the project as an independent study for credit. If that is not possible, you can certainly find a mentor somewhere else, even remotely if necessary.

Find out if your subject matter pertains to any local industries or companies, or if there are any scientists or professionals nearby who specialize in it. Consider checking the instructors of local summer programs or judges from past science fairs at your school.   Also consider a professional who has written an article that interested you in the field.

Before you approach a mentor to request their help, familiarize yourself with his or her work. Be able to speak articulately about what has drawn you to him or her specifically. Put some thought into informed questions you might ask him or her. Be upfront about your needs if you are going to require any specific guidance or extended time or energy from your mentor. It might be difficult to find someone at first, but keep trying. Finding a mentor for your project is an important step.

2. Set a Timeline and Stick to It

Once you’ve found a mentor, you can get started laying out the timeline for your project. When you do this, list each step of your project as specifically as possible. These will include at a minimum: background research, writing a thesis statement, in depth research phase, outlining your final paper, drafting your paper, editing your paper, and publishing your paper.

You will probably have a completion date in mind, whether it’s required by the school or simply the end of the semester or school year. Work backwards from your completion date to set a realistic timeframe for each of these steps.

It helps to have a calendar displayed prominently with your deadlines listed clearly on it to keep you on track. Also be sure to put your deadlines into your school assignment book or Google calendar so that you can see how they overlap and affect your other commitments.

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3. Conducting Research

After you’ve completed your deadline calendar, you’re ready to get started with the fun stuff:   the actual research. There are many sources for finding high quality research materials. You can use your school library, your local library, and sometimes even the library at local colleges or universities. Sometimes the libraries at colleges are open only to registered students and faculty, but if you contact a library official or a member of the department related to your research project, you might be able to gain access for research purposes.

You may also take advantage of online research tools. Google Scholar is a good place to find peer-reviewed, high quality publications. You may also find out if your school has a subscription to any online research databases like Ebsco , or JSTOR . These databases provide digital compilations of hundreds of research journals, both current and archived.    

Be careful what you choose to use as sources, though. You need to ensure that every source you rely on is high-quality and fact-based. Many internet resources now are not as accurate as they might appear. Some are outdated and some are just wrong. Remember that just about anyone can publish something online these days, so you can’t rely on information that you find on just any old website. Be particularly wary of pages like Wikipedia that look like fact-based resources but are actually drawn from unfiltered user submissions.

As you research your topic, take careful notes to track your work. Choose a system to organize your notes, such as writing on notecards that can be easily organized, or using different colored pens to color code different subtopics of your research. By carefully organizing your notes, you’ll be better set up to organize your paper.

4. Organize Your Paper

Once you’ve completed the research phase of your project, you’re ready to organize your paper. Go through your notes carefully to see how they support your thesis. If they don’t, be prepared and open to changing your thesis. Always allow the research to guide the direction of your paper, and not vice versa.

Organize your notes into the order that makes most sense in your paper. Use them to guide an outline of your paper. Once they are in order, write out a rough outline of your paper.

Prewriting is an important step to writing your paper. It allows you to go into the drafting phase with as much preparation as possible so that your writing will have a clear direction when you begin.

5. Write Your Paper 

After your organization and prewriting, you’re ready to draft your paper. Try to break this phase up into smaller pieces so that you don’t burn out. Your final product will probably be one of the longest papers you’ve ever written, usually ranging from 15-30 pages depending on your subject, so you’ll want to pace yourself.

Break up your writing deadlines into more specific sub-deadlines to help guide your work. Set goals for completing the introduction, various sections of the body, and your conclusion.

6. Edit Your Paper 

There will be multiple stages of editing that need to happen. First, you will self-edit your first draft. Then, you will likely turn a draft of your paper in to your mentor for another round of editing. Some students even choose to have a peer or family member edit a draft at some point. After several rounds of editing, you will be prepared to publish your work.

7. Publish Your Work

Publication sounds like a very official completion of your project, but in reality publishing can take many different forms. It’s really just the final draft of your project, however you decide to produce it.

For some students, publication means submitting a draft of your project to an actual journal or formal publication. For others, it means creating a polished draft and a display board that you will present at a school or public event. For still others it might just be a polished, final draft bound and turned into your mentor.

However you decide to publish your work, be mindful that this should be a reflection of an entire semester or year of work, and it should reflect the very height of your learning and abilities. You should be proud of your final product.

If you’re a high school student with in-depth interests in a subject area that doesn’t fit neatly into any of your existing extracurriculars or academic courses, you should consider pursuing a research project to reflect your interest and dedication. Not only will your pursuit allow you to further explore a subject that’s interesting to you, but also it will be a clear example of your independence and commitment on your college applications.

Looking for help navigating the road to college as a high school student? Download our  free guide for 9th graders  and our  free guide for 10th graders . Our guides go in-depth about subjects ranging from  academics ,  choosing courses ,  standardized tests ,  extracurricular activities ,  and much more !

For more information about research and independent projects in high school, check out these posts:

• Ultimate Guide to the AP Research Course and Assessment
• How to Choose a Project for Your AP Research Course
• How to Get a Research Assistant Position in High School
• An Introduction to the AP Capstone Diploma
• How to Choose a Winning Science Fair Project Idea
• How to Plan and Implement an Independent Study in High School

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High school students often tire of being asked, “What are your career plans?” Some students have no idea how to answer the question. Others may give a rote answer just to stop the questions. There are actually so many career choices available that high school students can pursue that they need direction in order to discover their own interests and skills. They may discover that opportunities are available they never even thought of before. Here are just a few suggestions that may help in career research for high school students.

Brainstorming

This may seem like a simple suggestion, but it is a good first step. Students should make a list of things they like and do not like to do and classes they like and do not like. For example, do they like history class but hate math class or vice versa? Do they like to work in groups or do they prefer to work alone? Do they like to work indoors or outdoors?

Assessment tests

There a variety of assessment tests that may be administered at high schools. If not, they can be found online. Some examples are:

• Myer-Briggs Test:  This analyzes personality characteristics and how a person interacts with people or if they prefer not to interact with people at all.
• Strong Interest Inventory:  This helps students who are having trouble identifying their interests and helps focus on what a student truly enjoys doing.
• Self-Directed Search:  This test focuses on identifying skills and interests.
• Skill Scan Test:  This focuses on seven specific skills and assists a student in determining which skills they have or want to develop.

Assessment tests are just stepping stones to identifying potential careers. Results should not be used to direct a person to or away from a specific career but should be used only as tools to help identify career choices.

Research potential careers

A few specific careers can be identified in order to pursue career research for high school students. The United States Bureau of Labor Statistics publishes an Occupational Outlook Handbook which provides detailed information for every possible job including:

• Job description
• Specific employers or types of employers
• Salary ranges
• Expected job growth over the next few years
• Educational requirements
• Where the jobs are located

Informational interviews

Students may know or can be introduced to someone who works in a job the student is interested in pursuing as a career. Guiding the student to develop interview questions of the professional person can be helpful. Students can get real answers to their career questions from people who actually work every day in the career of interest. Students can be guided to ask questions such as:

• How did the person train for the job?
• What does the person like best about the job?
• What does the person dislike about the job?
• What has the person learned that they wish they had known before pursuing the career?
• What advice does the professional have concerning what the student should and should not do in pursuit of the career?

Job shadowing

Some schools have job shadowing programs that give students the opportunity of actually working with a professional in the career of the student’s choice. The student arranges to spend several hours with the professional to “shadow” them and see exactly what they do on a daily basis.

If the school does not have a shadowing program established students can contact the local Chamber of Commerce for business directories and suggestions of professionals who may be contacted. Students can then set up individual job shadowing experiences.

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9 Career Exploration Activities High Schoolers Will Actually Want To Do

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Career Exploration Activities High Schoolers Will Actually Want To Do

Great college counselors and career advisors always strive to ensure that each student is able to develop a personalized roadmap for their future. Beyond creating a bridge between secondary school and postsecondary success, career exploration plays a critical role for students while in school and provides thoughtful reflection and self-examination as students choose their life path. High-quality career exploration helps give meaning to the learning students are doing while in school, provides focus for their decision-making and time, and inspires hope for where their learning and hard work can take them. 

Many schools and districts offer students annual or semi-annual career days and fairs as a primary channel for career exploration. Often times these events highlight individuals in the most common career roles or representatives from local businesses and business community organizations with brand recognition. Though these assemblies are important, they do not, on their own, impactfuly engage students in an ongoing process of deeper exploration necessary to drive meaningful questioning, engagement, and speculative research throughout secondary school.  

Because of the important role it plays, career exploration must be ongoing and interesting to students in order to effectively engage them and promote motivation and enthusiasm. Counselors and educators can play a key role in finding ways to embed innovative practices to help students explore possible careers, learn about a much broader set of potential career options, and receive sufficient time and guidance--all allowing students to deeply consider their postsecondary career paths.

Innovative, Engaging Activities And Practices

In order for career exploration activities to be meaningful and exciting to today’s high school students, they need to be interactive and relevant. They must involve opportunities for student voice and choice, allowing students to explore and discern what appeals to them and what does not. And, in order to work within a college and career readiness program, the activities need to be scalable and accessible for all students. 

Use Technology to Connect Students with Career Role Models

Today’s students are all 21st Century natives. They learned to read with books and apps. Video calls are just as common as telephone calls. They are used to using digital devices to connect with people near and far. Technology has made it much easier to connect students to information and resources beyond the school walls and get them excited about future career possibilities. Encourage students to explore websites that connect them with first-hand insights of professionals from around the world. 

• Career Village : This online community provides a forum for students to ask questions about career exploration and planning directly to current professionals. From “How much does a music producer earn?” to “How to find your dream job,” students are able to have their specific questions answered from real-life professionals working in the fields they are exploring.
• Job Shadow : At Job Shadow, students can read interviews from professionals working in a vast number of fields, including some more unique professions that might be of interest to students such as jobs in the arts, roles that involve work with animals, and “jobs you may not have heard of.” Students can also search for interviews based on compensation structure or work environment. 

Use Virtual Reality to Explore Career Options 

Hands-on, interactive, and dynamic experiences are important to engage students and give them a realistic window into what a career will entail. Some of the most innovative work in career exploration is utilizing virtual reality (VR) to provide immersive experiences for students to do jobs. Though internships, apprenticeships, and other immersive, real-world experiences are only possible for a small number of students, VR can provide access to the environments, tools, and opportunities in a wide variety of industries without leaving the classroom. 

• Oculus VR Career Experience : This free resource designed for the Oculus Go platform, the most popular consumer VR headset, provides students with the opportunity to learn the complex world of pipe fitting, HVAC, and welding. The application was designed by the International Training Fund of the United Association, an international union of plumbers, fitters, and technicians, to provide students with an immersive and realistic window into these jobs.
• ByteSpeed : ByteSpeed, available for a fee, provides students ranging from elementary school to higher education a wide variety of career VR experiences including agriculture, fashion design, health care, and engineering.

Partner with Local Chambers of Commerce and Beyond

A core piece of career planning needs to include job opportunities within one’s community. A local chamber of commerce is the perfect resource. Encourage the local chamber of commerce to have member businesses create YouTube videos spotlighting their work and different types of potential jobs for students. Some local business organizations have partnered with school districts to create sites geared specifically toward secondary students to share the types of jobs available and the skills needed to do those roles. You might also invite local businesses to provide teachers with recruitment, application, and training materials for students. 

• Career Explore NW : A school district in Spokane, Washington has partnered with local businesses and the public broadcasting station to create an impressive web platform that enables career exploration, promotes local agriculture and industry opportunities, and connects local businesses with students.  
• UpSkill Houston : In Houston, Texas, the Greater Houston Partnership has brought the school district into the workforce development process. Realizing that economic development requires a skill-ready workforce at hand, rather than importing it from other communities, the organization formed this partnership and site aimed at connecting high school students with relevant careers.   
• SchooLinks : SchooLinks provides an Industry Partnership Portal which assists schools and districts in nurturing partnerships. Providing student access, calendaring events, and empowering local businesses to connect to students helps create real-world opportunities for students to explore local career options.  

Include A Diversity of Voices

Students are more likely to deeply engage with career exploration activities when they can personally relate to or see themselves in career role models. It is vital that schools offer students exposure to a wide diversity of individuals representing possible career pathways. Expanding conceptions of role models for students both opens the minds of current students and works to upend historical stereotypes and barriers long-term. 

• Invite Recent Alumni: Consider offering students opportunities to talk with and learn from individuals still early in their career trajectory, rather than just focusing on those who have achieved long-term career success. You might invite recent alumni to talk with students about their experiences both in college or career training, applying for positions, and during their first weeks and months in a new role. This gives students much more relatable information and advice that likely feels more relevant to their current decision-making and thinking.
• Ensure Gender, Racial, and Ethnic Diversity in Role Models : Across fields, take special care to include representatives that fall outside often held gender stereotypes for particular careers. For instance, spotlight women working in positions from predominantly male STEM careers. And, have male representation from nursing or teaching positions, which are often female-dominated careers. The Career Girls website is a great resource geared at female students to provide them with empowering role models and tools to explore future career options. Ensure racial and ethnic diversity in connecting students with professionals as it is fundamental that all students have role models that they can personally identify with.

Honor And Value A Wide Array Of Career Pathways

Engaging career exploration also includes guidance and activities to help students expand their thinking beyond what they conceive of as likely career paths. Many times student career planning and exploration is constrained by what they know--either what their own family members do for a living, professionals they interact with in their own lives such as teachers, doctors, and coaches, or those they see on television and the internet. This leaves major gaps in student understanding of all the potential opportunities and fields that exist. Educators can have major impacts on postsecondary success by showing students the wide array of options that are possible and connecting those options with student strengths and preferences. 

Additionally, many career exploration curricula often default to college planning as a core component. However, in today’s economy, there are a myriad of good job options that do not require a four-year college degree. It does a disservice to students to only focus on career paths that extend from college completion. Career counselors can play an important role in helping students to see these different pathways--from straight to career, to technical education, to the military, to community college, to four-year degrees and beyond--as all potentially worthwhile to consider. This makes career planning and exploration accessible to students who do not think that college is right for them and helps all students understand their options as they make important life decisions.

Relevant And Productive Career Exploration For All Students

As you develop and plan your career exploration activities, take time to regularly survey students for fields they would like to explore, the kinds of activities that resonate with them, and for feedback on past activities and events. By aligning career exploration activities with student interest and choice, it is much more likely that students will engage more deeply and reflectively. 

When students do this, they are able to see connections between future career goals and their current learning; they are able to figure out the kinds of work they enjoy and those they do not; and, they are able to understand how their strengths and preferences map onto future possibilities. By deeply exploring career possibilities during secondary school and critically thinking about the associated realities, students are able to enter postsecondary life knowing they are making active and well-informed choices. Ultimately, if students are excited about these activities and thoughtfully engage with them, they are better prepared for the entire pathway to a career.

Centralizing career exploration activities in the same place as goal setting, college exploration and graduation plans can help students see the little, and big pictures. Check out how SchooLinks can consolidate it all for your district.

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60 Senior Project Ideas for High School Students – 2024

May 13, 2024

Many high school students look forward to the exciting moment of choosing a senior project. This makes sense since senior projects provide opportunities for students to direct what they’ve learned into something they care about, and to take their academic interests beyond the classroom. At the same time, deciding what to pursue can be nerve-wracking. After all the anticipation, when it finally comes time to decide on a project, students might ask themselves, now what ? If you find yourself in this dilemma, or if you could just use some further inspiration, continue reading for a list of 60 senior project ideas for high school students. Once you find a senior project idea that catches your eye, you can always put your own spin on it, or use it to inspire projects on topics outside this list.

What is a senior project?

Put simply, a senior project is a semester-long project you take on in your final year of high school. So, what counts as a senior project? This can vary widely. While different schools have different requirements (for example, some high schools expect students to focus specifically on internship experiences), the assignments tend to be pretty flexible. In the senior project ideas listed below, you will find suggestions ranging from assisting a science researcher, to interning at a local museum, to organizing an academic tutoring program, to helping with community voter registration. The final outputs for senior projects may also vary in form, from guidebooks, to plays, to research papers, and apps.

Considerations when choosing a senior project

Because a senior project is often seen as the culmination of your high school experience, you should choose a topic that reflects your passions and interests. At the same time, it’s an opportunity to develop new skills and challenge yourself as you prepare for your next steps after graduation. Whether you have plans to begin a 4-year university program, enroll in a 2-year degree program , take a gap year , or start a new job, a senior project can prepare you with experience that you wouldn’t receive in your high school classes in an ordinary semester.

Here are a few questions you can ask yourself when thinking of a senior project idea:

• What field or career do you wish to pursue? If you’re not sure, what are 2-3 fields that you could possibly see yourself pursuing at this point in your life?
• What world issues do you care most about? Climate change? LGBTQIA+ rights? Accessible healthcare? If thinking about a particular issue sparks a passion, this could be a great place to start.
• Based on your high school coursework experience, could you see yourself spending extra time on an artistic project? A science-based one? A research paper with a political theme?
• What do you enjoy doing in your free time? Volunteering with kids? Hiking and camping? Dancing? Cooking? Perhaps you can orient your senior project to something that you already know brings you joy.

60 senior project ideas

Below you can find 60 high school senior project ideas, divided into some general categories that might help you focus your search. As you read through, feel free to stick to these exact ideas or use them to inspire other ones.

Business – Senior Project Idea

• Write a printed or virtual guidebook to small local businesses in your area, including descriptions, photographs phone numbers and social media accounts.
• Help a local business with an advertising campaign, through local news outlets and social media.
• Develop a mentorship program to help those who are searching for jobs with resumes, interviews, and cover letters.
• Intern at a start-up based in your area.
• Write a research paper about models for sustainable businesses.
• Organize an after-school program that helps students learn financial literacy.

Community service

• Organize a ride service to bring elderly community members to and from doctor’s appointments, or to provide them with groceries and other needs.
• Volunteer at a local soup kitchen.
• Organize a food drive at your school.
• Create a social media campaign for a local animal shelter to raise awareness.
• Collaborate with a local charity or non-profit with a mission you believe in to organize a fundraiser.
• Collect school supplies and art supplies for families in need.

Creative writing – Senior Project Ideas

• Write and illustrate a children’s book.
• Create a handmade poetry book.
• Intern at a small local publisher or magazine.
• Work to translate a short story or poem to another language.
• Write a screenplay for a short film.
• Start a school literary magazine that accepts student submissions of poems, essays, and short stories. Organize a team so that the magazine can continue after you graduate.
• Organize a peer tutoring program at your school for students who need extra help with writing, languages, or math.
• Construct a free library box in your neighborhood so that more people have access to books.
• Volunteer at a local elementary school to help children with their homework after school.
• Work with a local senior center to teach a foreign language to residents.
• Develop a website or app for students to match with language partners for practicing conversation skills.
• Start a visual or performing arts class for children in your community.

Environmentalism- Senior Project Ideas

• Design and build a sustainable garden.
• Organize a community clean-up day, or a series of community clean-up days, at a local park or waterfront.
• Organize an Earth Day festival at your school. This could involve live music and performance, environmental art displays, local vegetarian food, and sustainable clothing swaps.
• Write a research paper on one thing that contributes to climate change, as well as potential solutions.
• Write a guidebook to local parks and hiking trails so that locals and visitors alike can appreciate these outdoor spots.
• Create a fashion line with all reused materials.
• Research historic sites in your neighborhood or town, and write a printed or online guidebook to these points of local history.
• Record a podcast on the history of one of your hobbies (fashion? sports?) Contact an expert on this history to ask if you can interview them on the podcast.
• Write a research paper on the history of a particular protest movement.
• Write and direct a short play with a contemporary take on a historical event that interests you.
• Create a documentary film on the history of your community (school, town, etc.), and organize a community screening.
• Intern at a local history museum.

Performing Arts – Senior Project Ideas

• Write and record an original song.
• Write, direct, and show a one-act play.
• Organize a community dance performance with student choreographers and performers, featuring a range of different styles.
• Volunteer to help with accessibility needs (theater access, live captioning, etc.) at a local theater.
• Organize a school comedy night or talent show that benefits a charity of your choice.
• Research the history of a film genre, and direct a short film that reflects this genre.
• Intern for a local political newspaper or magazine.
• Volunteer on the campaign of a local candidate.
• Create an online blog to write on a political issue you care about, or write a series of op-eds for a local newspaper.
• Write a research paper on a local problem (housing prices, green space, voting access) that discusses possible solutions to this problem.
• Create a Model UN or Mock Trial team at your school if one doesn’t already exist.
• Help teens and other community members register to vote.

Science and medicine – Senior Project Ideas

• Build a Rube Goldberg machine .
• Work in the lab of a STEM professor at a nearby university who works on a topic you’re interested in.
• Research a community health problem (drug safety, air/water quality, nutritional food access) and develop solutions with the help of local politicians and/or medical experts. Create a research paper, blog, or documentary film on your findings.
• Assist at a doctor’s office or hospital by helping to translate for patients who are non-native English speakers.
• Design an architectural structure (for example, a house or bridge) and build a 3D model.
• Organize a technology support group at your school to make technology more accessible and help with easy tech repairs.

Visual arts

• Design a mural for your school to highlight an aspect of the school culture or commemorate an important moment in its history.
• Intern at a local art museum and learn how to give a tour of its current exhibits.
• Organize the collaborative building of a sculpture at your school made of all reused or found objects.
• Offer to take wedding or senior photographs for those who might not be able to afford a professional photographer.
• Study a famous painter, and then create a series of paintings (or art of another medium) based on, or in response to, their works.
• Create a school-wide photography exhibition, with a theme of your choosing.

Senior Project Ideas – Final thoughts

We hope that this list has sparked inspiration for your high school senior project. Remember that while senior projects are important (and hopefully fun) opportunities to culminate your high school experience, you don’t need to do it all in one project! If you’re inspired by more than one of these project ideas, hold onto them for years to come or pursue them as summer internships .

If you’re interested in more project ideas for high school students, we recommend the following articles:

• 100 Examples of Community Service Projects
• 98 Passion Project Ideas
• 100 Best Clubs to Start in High School
• Persuasive Speech Topics
• High School Success

Sarah Mininsohn

With a BA from Wesleyan University and an MFA from the University of Illinois at Urbana-Champaign, Sarah is a writer, educator, and artist. She served as a graduate instructor at the University of Illinois, a tutor at St Peter’s School in Philadelphia, and an academic writing tutor and thesis mentor at Wesleyan’s Writing Workshop.

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27 Research and Summer Programs in Texas For High School Students

The top research programs in Texas for high school students, selected based on prestige, location, and affordability. See research opportunities in other states here .

Hosting Institution

Online/In Person

Starting at $2695

Application Deadline

Dec 15, 2023

Neuroscience, Biology, Psychol...

Polygence is an online research program designed to offer high school students accessible research opportunities, making them more inclusive. The program was created by researchers from Harvard, MIT, and Stanford and provides tailored research projects, allowing students to explore their interests, acquire professional skills, and increase their competitiveness for college admissions.

ELITE Tech Camp

Rice University

Houston (TX)

Jun 15, 2024

Engineering, Comp Sci, Medicin...

This summer program is designed for high school students interested in engineering and college readiness. It offers a rigorous STEM curriculum that emphasizes hands-on learning, problem-solving, and the practical application of engineering principles. Through intensive coursework and support from experienced instructors, students will gain valuable technical skills and an understanding of how to apply engineering to real-world challenges.

Casper RET Program

Baylor University

Jun 21, 2023

Social Science

CASPER's Summer Research Experiences for Teachers Program offers elementary school, middle school and high school teachers the opportunity for active research participation with CASPER faculty. This summer program will begin around the first of June and end around the middle of August. (The starting and ending dates are flexible and may be adjusted to fit ISD schedules.)

Summer Research Internship in Infectious Diseases

University of Houston

No deadline

Medicine, Biology

This program spans over 8 years and offers students direct, hands-on experience in generating, analyzing, validating, and reproducing research data under the guidance of the program director. Students will receive practical research training that encompasses laboratory analysis skills, literature review, handling of biological samples, performing PCR tests, and plating bacteria through laboratory testing and basic microbiological techniques.

High School Research Academy (HSRA)

The University of Texas

Austin (TX)

Mar 24, 2024

Biology, Chemistry

The summer High School Research Academy (HSRA) provides high school students with an immersive and hands-on five-week interdisciplinary non-residential summer research experience at the University of Texas at Austin campus. Students participate in research projects in active College of Natural Sciences (CNS) laboratories related to the exciting fields of biochemistry, biology, environmental science, genetics, neuroscience, genome engineering, data analytics, ecology, and more. Participants will learn cutting edge research techniques while gaining valuable insights and experiences through interaction with UT students and faculty in CNS undergraduate research groups.

Regeneron ISEF

Society for Science

Dallas (TX)

The Regeneron ISEF isn't just your typical high school science fair. It's the most renowned science competition for high school students in the nation, attracting 1,800 finalists who compete for $8 million in awards and scholarships. Its reputation is highly respected by colleges and the scientific community. To participate in ISEF, 9th-12th grade students must first compete in a Society-affiliated fair and earn the opportunity to attend. Each fair has the opportunity to sponsor a certain number of projects, either team or individual, for the chance to compete at ISEF.

Conrad Challenge

This competition provides a platform for students aged 13-18 to address global issues by utilizing science, technology, and innovation, all while cultivating entrepreneurial skills and forming new connections. With guidance from industry professionals and a structured framework, participants can strengthen their collaboration, creativity, critical thinking, and communication abilities. One of the best aspects of this challenge is that students can choose to work with a small team of their choosing, allowing them to collaborate with friends and enjoy the project together.

Health Sciences Summer Camps

The University of Texas at Austin

Apr 20, 2024

Environmental Science

The Health Sciences Summer Camps at Dell Medical School offer high school students in Central Texas an immersive experience in the healthcare field. Through hands-on activities and interactions with professionals, participants gain exposure to various medical professions and learn clinical skills like administering IVs and CPR. The camps aim to inspire students to pursue careers in healthcare, especially those underrepresented in medicine. Two sessions are available in June, and students can apply through school nominations or open applications. Need-based scholarships available. Selected students can continue their engagement with Dell Med through the Health Sciences Yearlong Academy.

Tapia Camps

Houston, TX

May 1, 2024

The Tapia STEM Camps at Rice University offer award-winning residential programs for rising 8th-12th graders focusing on communication and equity in STEM. Campers engage in challenging STEM projects led by Rice University students, with a curriculum designed by Professor Paul Hand. They develop public speaking and teamwork skills, culminating in project presentations. Dr. Richard Tapia, a renowned mathematician, oversees the camps, aiming to inspire students towards STEM excellence. The program emphasizes societal equity within STEM and provides a unique opportunity for campers to interact with professionals in the field. Sessions run for 6 days and 5 nights during the summer, featuring field trips and dormitory accommodations. Limited scholarships are available, and discounts may be offered for large groups.

Closer Looks

Wonderworks

Jun 1, 2024

Architecture

Closer Looks, a program by Wonderworks and Rice University's Department of Art History, offers an immersive exploration of art and art history for high school students. Participants delve into various artistic works through lectures, discussions, readings, films, and field trips to esteemed art institutions. Led by experienced art historians and curators, students analyze artworks spanning civilizations, fostering a deep appreciation and understanding of art's significance. No prior art history knowledge is required, making it suitable for all levels. The program, held at Rice University, emphasizes both enjoyment and challenge, requiring focused commitment. Scholarships are available based on financial need.

Journalism Camp

TCU Schieffer

Fort Worth, TX

The Schieffer Summer Journalism Camp at Texas Christian University offers an intensive two-week residential program for high school students interested in journalism. Led by TCU faculty and industry professionals from Fort Worth and Dallas, participants delve into digital reporting, refining critical thinking and writing skills. Through discussions on media evolution and career pathways, students generate and develop news stories for both newscasts and online platforms. Registration is open for the upcoming session. For further details or to apply, contact the camp director via email or visit the camp's website.

Analytics Academy

Fort Worth, Tx

Apr 19, 2024

Data Science

The TCU Neeley Analytics Academy is a competitive, one-week summer program for high school juniors and seniors. Participants gain hands-on experience in data analytics and market research, exploring statistical programs, data visualization, and modeling techniques. Led by top-ranked professors, students learn to collect, analyze, and present data effectively, earning a Data Analytics Certificate upon completion. Strong math skills, scholastic achievement, leadership, and motivation in analytics are required for application. Need-based scholarships are available.

ELITE Tech camp

Houston, Tx

May 31, 2024

Residential students at the camp have the exciting opportunity to delve into cutting-edge technology courses during their week-long stay. With a wide array of tech offerings spanning fields like Python programming, robotics, deep learning, and self-driving technology, students can tailor their learning experience to suit their interests and career aspirations. Each week, students select two courses, one for the morning session and another for the afternoon session, allowing them to explore different aspects of technology and engineering. From mastering programming languages like Python and C++ to diving into advanced topics like deep learning and IoT, students gain practical skills and knowledge under the guidance of experienced instructors. Whether it's designing robots, exploring AI applications, or learning about spaceflight engineering, the camp provides a dynamic learning environment for aspiring tech enthusiasts. With tuition covering accommodation and instruction, it's a comprehensive opportunity for students to immerse themselves in the world of technology and innovation.

Artistic Exploration: Zip ST.ART Teen Program

ST.ART's Zip ST.ART program offers a one-week residential experience for high school freshmen, sophomores, and juniors. Participants choose two daily studio sessions from a variety of options including comics, printmaking, drawing, painting, photography, animation, and sculpture. The program includes over 30 hours of instruction, meals, housing, and activities. Financial aid and scholarships are available. The program aims to expand students' artistic skills, portfolio, and creativity in a supportive environment, providing opportunities for experimentation and learning from practicing artists and designers.

ST.ART Intensive: Igniting Creative Futures

ST.ART Intensive is a transformative four-week Art + Design program tailored for rising juniors and seniors. Participants delve into diverse concentrations like Digital Media & Sequential Art, Drawing & Painting, Printmaking & Design, and Ceramics & Sculpture. Through hands-on instruction from practicing artists, students expand their artistic horizons, develop portfolios, and prepare for college and beyond. The curriculum encompasses foundational classes, college prep discussions, and weekly critiques, fostering individual growth and creativity. Students engage in independent studio time and showcase their artwork in a final exhibition. Residential and commuting options are available, with payment plans and scholarships to ensure accessibility. With a rigorous yet rewarding schedule, ST.ART Intensive empowers students to embrace their artistic voice, nurture their talents, and embark on a path towards a vibrant creative future.

From the Ground Up: Summer Discovery Program in Architecture

Explore the world of architecture with Wonderworks and the University of Houston's Summer Discovery Program. Designed for high school students entering grades 10 to 12, or recent graduates, this immersive experience offers a hands-on introduction to architectural history, theory, and design. Through daily lectures, studio sessions, and field trips, participants develop a deeper understanding of the built environment and cultivate essential skills for portfolio building. No prior architectural knowledge is required. Applications open in January and close in June, with early submissions encouraged for timely decisions. Held at the University of Houston Central Campus, the program fosters both enjoyment and challenge, requiring focused effort and commitment from participants.

Story Lines: A Summer Dive into Fiction, Film, and Creative Writing

Literature and Languages

Wonderworks, in partnership with the University of Houston's Department of English and Creative Writing Program, presents Story Lines, an immersive summer program from June 17 to July 19, 2024. Aimed at high school students entering grades 10-12 or recent graduates, the program delves into fiction through readings, film screenings, and creative writing exercises. Participants analyze short stories or novel excerpts in the mornings and related films in the afternoons, exploring storytelling techniques and themes. Taught from a writer's perspective, Story Lines offers a glimpse into the mechanics of storytelling across different mediums. Admission is competitive, requiring a minimum 3.0 GPA and demonstrated proficiency in core subjects. Scholarships are available based on financial need.

Community of Scholars Summer Program at American University

American University

Washington, DC

Apr 30, 2024

The Community of Scholars pre-college summer program at American University's School of International Service offers high school juniors and seniors a three-week immersive experience in international affairs. Students take a three-credit class taught by AU faculty, complemented by visits to government agencies and organizations in Washington, D.C. The program combines on-campus learning with asynchronous study, allowing students to deepen their understanding of global issues. Upon completion, students receive an official transcript from American University. The program aims to enhance students' academic interests in international relations, provide exposure to international careers, and foster connections with like-minded peers. Additionally, students have access to AU facilities such as the fitness center and library.

Summer Intensive Training in Musical Theatre and Drama

The Catholic University of America

The High School Drama Institute at The Catholic University of America offers a three-week intensive summer training program in musical theatre or drama from July 8-26, 2024. Classes run weekdays from 8:45 am - 4:45 pm with evening activities. The program, held at the Hartke Theatre, includes lodging, meals, classes, workshops, and tickets. Participants study voice, movement, and acting with industry experts, and rising seniors can use the program as an audition substitute for the university's BFA in Acting for Theatre, Film, and Television or BM in Musical Theatre. Students experience campus life by attending classes, rehearsals, and engaging in the university meal plan. The program emphasizes audition monologue preparation, culminating in a showcase performance. Testimonials highlight the transformative experiences and positive learning environment. Contact the Department of Drama for more information.

Biosciences Institute: Intensive Coding for Biomedical Engineering

Jul 1, 2024

The Computational Biosciences Institute is a 10-day residential program designed for rising high school juniors and seniors interested in computer science and biomedical engineering. Participants will engage in intensive coding and programming sessions using Matlab software, focusing on real biomedical imaging and datasets. Led by faculty with expertise in biomedical imaging and computational biosciences, the program offers hands-on experience in scientific programming. Successful completion may earn transfer credit equivalent to a first-year, 3-credit computer science course required in accredited engineering undergraduate programs. This immersive experience provides a valuable introduction to the intersection of computer science and biomedical engineering, preparing students for further academic pursuits in these fields.

Engineering Pre-College Programs

Engineering

The Engineering New Frontiers Institute offers a weeklong residential academic summer course for high school students from July 22nd to July 26th. Aimed at students entering junior and senior years, the program covers various engineering disciplines including biomedical, mechanical, electrical, civil, and computer science. Participants engage in modern laboratory exercises, engineering design workshops, coding bootcamps, and prototyping work led by expert faculty. Additionally, students will have opportunities for entertainment, cultural experiences, and technical exploration in the DC area.

Nursing Summer Camp

May 15, 2024

The Conway School of Nursing Summer Camp offers a dynamic one-week experience for students interested in exploring nursing as a career. Led by experienced faculty and upper-class nursing students, participants engage in hands-on learning, simulation exercises, and lab practice. Emphasizing professional values and human dignity, the program integrates technical skills training with discussions on nursing's role in promoting human flourishing during illness. Strategies for academic success are also incorporated. Participants will earn CPR certification from the American Heart Association, enhancing their preparedness for future endeavors in healthcare.

Summer High School Program - Experiences in Architecture

$1,370-$2,570

Apr 15, 2024

The Experiences in Architecture (EiA) program at the Catholic University of America offers a pre-college workshop for students interested in architecture and design-related fields. Held in Washington, D.C., it provides exposure to both academic and professional aspects of architecture. Participants gain insights into campus life and receive preparation for success in university-level studies. The program runs from July 7 to July 20, 2024, and is open to rising 10th, 11th, 12th graders, and incoming freshmen. Students can choose between residential or commuting options. Upon acceptance, students are guided through the next steps. For more information, contact the program directors Tonya Ohnstad and Rebecca Ambouroue.

Service in the City - Day Camp

The "Service in the City" Day Camp, hosted by the National Catholic School of Social Service, offers high school students a unique immersion into social work principles in Washington, D.C. Over June 8-12, 2024, participants explore micro, mezzo, and macro levels of social work, engaging with individuals, communities, and policymakers. The program emphasizes strength-building, anti-oppressive practices, and empowerment, providing a deep understanding of societal challenges. It's not just a camp but a transformative experience, fostering a commitment to meaningful change.

Immerse into ASL

Gallaudet University

Washington, D.C.

Immerse Into ASL offers a transformative experience for new signers, providing a 24/7 immersion into American Sign Language (ASL) and deaf culture at Gallaudet University near Washington, D.C. With sessions catering to beginners and intermediates, campers engage in ASL learning, self-discovery activities, and outdoor adventures. Led by qualified Deaf instructors, participants gain independence in ASL communication while enjoying field trips to D.C. landmarks and Six Flags. The program accepts deaf, hard of hearing, and hearing students entering 10th–12th grade, with hearing applicants required to submit an ASL video application. Two sessions are offered: an overnight camp and a day camp, with campers allowed to attend for up to two summers. Vocational Rehabilitation counselors receive a student summary report post-program.

Summer Immersion

The George Washington University

$4,600-$5,100

The George Washington University Pre-College Program offers high school students an immersive summer experience in Washington, D.C., focusing on global development, international relations, public policy, and more. Participants engage in intensive, academically challenging courses taught by top-tier faculty and practitioners, integrating lectures, seminars, and hands-on experiences. The program also provides insight into college life, fostering confidence and social connections among peers from diverse backgrounds. With sessions covering diverse topics such as international law, entrepreneurship, medicine, and cybersecurity, students gain valuable knowledge and skills while exploring the nation's capital. Additionally, opportunities for recreational activities and exploration of D.C. complement the academic curriculum. Various application deadlines are available for different sessions, ensuring flexibility for interested students.

Global Scholar Training

Georgetown University

Join the Global Scholar Training at Georgetown University, a one-week immersive program designed for rising 9th-12th graders. Dive into workshops and discussions led by experts and youth leaders, focusing on key skills for social change, such as empathy, problem-solving, and team-building. Explore urgent global challenges like climate change and gender justice while connecting with peers from around the world. With a "pay what you can" model and need-based scholarships available, the program aims to make this transformative experience accessible. Gain valuable skills, expand your network, and become a bold and visionary global leader ready to tackle the world's pressing issues. Apply now and be part of the change!

Are there many Research Opportunities for High School Students in Texas?

Texas features a variety of academic opportunities for students, including several large public university systems (the University of Texas, Texas A&M University, Texas State), prestigious private schools (Rice University), and HBCUs (Prairie View A&M University). Need more reasons? Texas' natural beauty offers students throughout the state the opportunity to pursue various outdoor recreational activities. Texas is home to beaches, mountains, lakes, and state and national parks, all of which are conducive to spending time outside. Students in Texas can hike through mountains and parks, climb natural rock faces, wake surf along the coast, or raft down rivers. These areas also offer numerous opportunities for camping and backpacking.

What other research opportunities are available?

For a full set of research opportunity listings, see our guide to research opportunities for high school students .

Want to start a project of your own?

Click below to get matched with one of our expert mentors who can help take your project off the ground!

Career Research Project High School for Career Exploration and Graduation Plan

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Products in this bundle (3), also included in.

Description

Students explore and research careers and create a post-high school graduation transition plan for life. These lessons aid in identifying career interests and developing post-secondary plans for real-world life after graduation, including college, trade school, military, or career pathways.

No fluff here - these activities and plans are completely laid out and ready to be assigned with little prep work for teachers. They're rigorous yet accessible for all learners, easy to differentiate and individualize for each student's needs for college and career readiness skills.

The resources in this bundle are included in a giant CAREER TECH BUNDLE! Click here to check out this HUGE bundle with over 600 pages/slides!

The 3 resources in this BUNDLE include:

1. Career Exploration (printable and digital) - Not editable:

Students will:

• Explore their interests
• Evaluate their strengths and skills
• Set goals for the future
• Research and compare potential careers
• Learn about the Career Clusters (developed by the U.S. Department of Education)
• Research a career using an in-depth outline
• Interview an adult working in an occupation of interest chosen by the student

2. Post-Secondary Graduation Transition Planning (printable and digital):

The post-graduation transition plan helps students transition from high school to:  

• College (2-year or 4-year)
• Trade school, etc.
• U.S. Military

Graduation planning pages include:

• Reflection questions - what students  really  want to do after graduation
• Post-secondary goal setting
• Checklists of concrete steps needed to pursue post-secondary goals
• Personal statement/essay/autobiography - outline & sample (suitable for college, scholarship, & work applications)
• Letter of Recommendation - tracker, information page, and sample letter
• High School Activities recording sheet (for reference)

3. Graduation Goals & Reflections for High School and Life:

The print version includes:

• Worksheet 1:  Designed to be given at the  beginning  of a student’s senior year (their last year of high school). It encourages students to make positive changes during their last year of high school. (Black and gold version included)
• Worksheet 2:  Similar to worksheet 1, this worksheet was designed to be given in the  middle  of a student’s graduating year. For example, if you get a new student in the middle of the year or purchase this pack DURING the school year.  Note: If you previously gave students worksheet #1, this worksheet is optional.  (Black and gold version included)
• Worksheet 3:  Designed for students at the  end  of their senior year (or last year of high school). It’s more of a reflection page. (Black and gold version included)
• Worksheet 4:  Designed in the popular doodle style to be used anytime!
• Editable Worksheets:  Three pages are editable. Type your own questions, reflections, and topics for students to think over.  (You must have PowerPoint to edit!)

⚠️ The printable version comes in a  ZIP file.  Make sure your computer can open ZIP Files  before  purchase. In addition, you must have  PowerPoint  to  EDIT the printable pages.

The digital portion includes:

• Slides 1 & 2:  Designed to be given at the  beginning  of a student’s senior year (their last year of high school). It encourages students to make positive changes during their last year of high school. (Black and gold version included)
• Slides 3 & 4:  Similar to the previous slides, these slides were designed to be given in the  middle  of a student’s graduating year. For example, if you get a new student in the middle of the year or purchase this pack DURING the school year.  Note: If you previously gave students slides 1 or 2, these slides are optional.  (Black and gold version included)
• Slides 5 & 6:  Designed for students at the  end  of their senior year (or last year of high school). They are designed for student reflection. (Black and gold version included)
• Slide 7:  Designed in the popular doodle style to be used anytime!
• Slides 8, 9, 10:  These slides allow you to  write your own questions!  Type your own questions, reflections, and topics for students to think over.
• Teacher’s  Guide:  Step-by-step guide for assigning slides to your students.

⚠️ ONLY RESOURCE #3 includes EDITABLE pages. You must have PowerPoint  to  edit these pages.  Only 3 worksheets in this bundle are  editable  by computer. The 3 worksheets are from the Graduation Goals & Reflections for High School and Life set.  No other pages are editable.

These resources are ideal for:

• Career exploration and readiness
• Occupational and vocational classes
• CTE classes - career tech - career and technical education
• Special education
• College and career readiness
• Independent living and life skills classes
• Guidance counselors

This bundle includes a ZIP File - please ensure your computer can open ZIP Files  before purchasing !

IMPORTANT  - the information in this bundle refers to the U.S., the U.S. military. and U.S. government-run websites, so some information may not be useful to international buyers - sorry!

Click the star by my name to follow my store and be notified about new resources posted at 50% off for the first 48 hours.

Copyright © Caffeine Queen Teacher, CQ Resources, LLC

Permission to copy for single classroom use only.

Please purchase additional licenses if you intend to share this resource.

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High School Student Researches Real-Life Marketing

Authentic exploratory research hones students’ business and analysis skills..

Posted May 1, 2024 | Reviewed by Monica Vilhauer

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This is the second post in a series.

What if high school students could conduct methodical research on important questions like graduate students and researchers do? Well, as the students at Laguna Beach High School (LBHS) are demonstrating, they can.

In Part I of this series I interviewed Jun Shen, the passionate teacher and edtech coordinator who runs LBHS’s Authentic Exploratory Research (AER) Program . AER is an independent research course inspired by Palo Alto Unified School District’s Advanced Authentic Research program . The program pairs students with adult mentors (such as LBUSD staff, industry experts, and academics) who assist the teens in researching their own big questions in fields of their choice. Shen’s explanation of how the AER program works, combined with students’ input through the rest of this interview series, lets us glimpse some of the different ways students can use the program to pursue individual passions , as well as how other educators can implement such a program.

LBHS student Aryana Mohajerian was the first to give us an account of her experience in AER and the findings that her AER research produced. Mohajerian’s answers follow each question below.

Jenny Grant Rankin: In short, what was your research study about?

Aryana Mohajerian: In short, my research was about marketing a membership program to different target demographics in a small, high-end, health-conscious, confectionary business in Hawaii.

I analyzed how new marketing efforts will help increase overall revenue and cash flow in the business. The new strategies I implemented were creating a set target market using survey data. I also created a brand kit with all the customer values, color palettes for the website, and copy.

JGR: What were your most important findings?

AM: My most important findings were that it is critical to know the psychology of business and be able to put yourself in the customer’s shoes. I had to figure out what a target market’s values, goals , and mindset are like to better appeal to their logic and emotions when trying to make a sale.

I distributed a survey to better understand the company’s current customers, what their values are, and what draws them towards purchasing.

When proposing ideas for what draws customers to the company, my hypothesis proved correct. 100% of people selected that they value environmental sustainability and the farm-to-table process. 70% of people selected that they are health-conscious consumers and 85% love the Hawaii-island, beachy lifestyle. With these proven conclusions, I created three new membership plans for Lonohana, each targeting a specific audience, according to the survey results.

The first membership was family-oriented, catering to children and their parents. The customer values were inclusivity, appeals to a health-conscious family, and living an active lifestyle in the great outdoors. The second membership caters to young adults. For example, college students or recent graduates living a youthful, and spontaneous lifestyle. This membership was an affordable line of products, since young adults like to have fun on a budget. These young individuals love the island lifestyle of Hawaii and love trying Lonohana’s unique flavors. The third membership was targeted toward more professional and formal individuals. These high-end customers value luxury products and the education behind making them. This membership included informational cards on each bar, describing how it was made and where the ingredients come from.

JGR: What was the biggest thing you learned about conducting research?

AM: The biggest thing I learned about conducting research is that it requires thorough planning and first making a hypothesis of what the results will be. Understanding the psychology behind why people spend money on luxury items was essential because it guided me on how I worded my survey to get the most honest responses from customers. For example, a customer value I noted was a sense of family and community involvement. Therefore, I concluded that customers are likely to purchase membership boxes to have enough gifts on hand for family or community gatherings, which was proven true based on the survey.

JGR: What was the biggest thing you learned about communicating research?

AM: The biggest thing I learned about communicating research is that I need to create an eye-catching, yet simple poster to present at the AER Symposium. When I did my presentation, I mainly focused on the visuals of my project and some easy-to-read graphs. I brought the marketing materials I had made, such as brochures, business cards, and the printed-out brand kit to show my audience. I found that having a hands-on experience with cohesively colored materials helped me get my message across in a fun way that did not bore anyone. Having all these materials helped invoke questions from my audience as well.

JGR: What was your favorite part about AER?

AM: My favorite part about AER was the fact that I was able to work with a real-world company while in high school alongside a mentor who was working my dream job. AER was such a unique opportunity for me to learn about my interest in marketing and the psychology behind why we buy luxury items. Although this was a class, it did not feel like traditional learning because I went out into the real world to enhance a business’s marketing tactics. Learning by doing is the best way to gain experience. I learned a lot more about marketing through my AER project than I did taking “Intro to Marketing” in a dual-enrollment community college class.

It’s exciting to find that the program advanced not only Mohajerian’s research skills but her career skills, as well. That is a common theme in students’ accounts of their AER experiences.

Jenny Grant Rankin, Ph.D., is a Fulbright Specialist for the U.S. Department of State.

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