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Present your market research findings with confidence using our dynamic, free market research powerpoint templates and google slides themes. capture attention with professional designs, data-driven visuals, and persuasive layouts that convey the power of your research..
Free Market Research PowerPoint Templates and Google Slides Themes: Unlock Insights with Clarity
Market research is like a compass for businesses. It helps them navigate the vast ocean of consumer preferences, industry trends, and competitive landscapes. By understanding what customers want, companies can make informed decisions and set sail toward success.
Types of Market Research:
Why Market Research Presentations Matter?
Imagine a ship captain without a map. That’s how businesses feel without well-crafted presentations. Our slides turn complex data into clear visuals. They’re like lighthouses guiding decision-makers through stormy seas.
What We Offer in Our Market Research Presentation Templates Gallery?
We offer a wide range of slides covering various themes to meet your needs. Dive into data-driven insights with our market research slides, unravel research questions with PICO question templates, plot your course with market analysis visuals, simplify processes step by step with SIPOC diagrams, explore cultures through Ethnography slides, use research methodology slides as your compass for effective studies, innovate fearlessly with research and development process templates, and understand the boundaries of marketing research with our limitations slides.
Why Choose Our Slides?
Choose our slides because they look nice, with lots of colors that catch your eye, like colorful sails on a boat. You can easily change the pictures and write your own words in these 100% editable slides. Don’t worry about paying extra because our slides are royalty-free, and you can use them in different ways, like portrait and landscape. These free market research PPT templates are also available in multiple formats, like 4:3 and 16:9.
Who Can Use Them?
Our slides cater to a diverse range of individuals: from business professionals, including CEOs, managers, and decision-makers, to students who can chart their academic journey, researchers navigating the vast sea of knowledge, and creatives seeking to infuse their presentations with flair and creativity.
So, why are you waiting? Explore our market research templates today to make awesome presentations with ease!
We're here to help you, what are market research powerpoint templates.
Market Research templates are the best presentation slides for any company to present reliable information, retain on top of current industry trends, and keep a competitive edge in the market.
These Research presentation templates can be developed and created more easily for experienced designers. If you're a beginner looking for some unique tips and tricks for creating templates, check out our PowerPoint tips and trick sites.
These Research PowerPoint layouts are ideal presentation tools for business and marketing, and sales professionals to help present the current marketing trends through a presentation.
Free presentation themes are available on several websites. Choosing layouts with the best backgrounds, icons, and graphics is the most excellent part. Visit Slide Egg for the most creative and original PowerPoint templates for the most excellent PowerPoint design.
Using pre-made Research templates rather than creating ones from scratch can save you time. With the help of these pre-made slides, a presentation might easily be made in under a minute.
Home PowerPoint Templates Market Research
Bring clarity and precision to your data-driven insights with our market research PowerPoint templates . Whether you’re presenting consumer behavior, competitive analysis, or market trends, these templates provide an organized and visually appealing way to share your findings. Perfect for agencies, consultants, and businesses, our market research PPT templates offer customizable layouts to make your presentations professional and impactful. Download them now!
Understanding the market is essential for informed decision-making, and presenting this data effectively is key. Our market research PowerPoint templates help you organize and display research findings in a clear, professional format. These templates allow you to break down complex data into digestible visuals, making conveying insights about customer preferences, competitive landscapes, and industry trends easier.
From presenting a market research report to stakeholders, clients, or internal teams, our market research slide templates provide the structure and design needed to make your data shine. You can easily input data, adjust graphs, and highlight key insights, ensuring your presentation flows smoothly and captures attention. Use these templates for everything from competitor benchmarking to demographic analysis, ensuring that your market research is comprehensive and engaging.
These templates are designed for flexibility and can be tailored to suit different industries and research needs. Whether focused on B2B market research or consumer studies, the templates provide the visual tools to make your insights stand out.
Check out our article on Market Research to understand what it is and how to conduct an effective market research for business purposes.
A market research presentation template is a pre-designed PowerPoint layout that helps you present findings from market studies, such as customer preferences, market trends, and competitive analysis, clearly and organized. These templates typically include graphs, charts, and other visuals to make the data more engaging.
To create a market research PowerPoint template, organize your research data into sections such as market overview, trends, competitor analysis, and consumer insights. Present key data points using visuals like bar graphs, pie charts, and tables. For a quick and professional solution, you can also download a market research template PPT from SlideModel.
You can find free market research presentation templates on SlideModel. These customizable templates are designed to help you present research findings in a visually engaging and professional format, saving you time on design.
Yes, our market research templates are ideal for competitive analysis presentations. The provided slides and visual aids make it easy to showcase competitor benchmarks, market positioning, and SWOT analysis.
Absolutely. These market research PowerPoint templates are fully customizable, allowing you to tailor them for different industries. Whether conducting research in tech, retail, healthcare, or any other sector, you can adjust the visuals, data inputs, and branding to match your needs.
Yes, our market research PPT templates include slides specifically designed to present customer insights and behaviors. You can use charts and graphs to display survey results, demographics, or buying patterns clearly and effectively.
Our annual unlimited plan let you download unlimited content from slidemodel. save hours of manual work and use awesome slide designs in your next presentation..
When planning your business, market research is one of the most important tasks to work in. It allows you to set your target market, understand potential customers and their needs, and evaluate the competition in order to get an advantage over them. These market research and competitor analysis PowerPoint templates will help you convey all your findings to your team and build a strategic business plan accordingly.
As always, all the PowerPoint templates that you’ll find here are completely free . You just need to register at Templates by 24Slides, and you’ll be ready to download as many templates as you want, forever . No fees or tricks, they’re really completely free!
And even better, they are completely editable. Alter them as much as you want to fit your brand colors and your previous presentations. You can add specific slides to your own presentation, or even mix-and-match to create the perfect template for you.
Here you’ll find some of the most popular tools used by businesses all around the globe. The best thing about this market research PowerPoint templates is that they’re very detailed, as they’re designed with a specific tool in mind. You’ll be able to download SWOT and PEST analysis, Porter’s Five Forces, Blue Ocean Strategy (among others) presentation templates that are meant to bring out the most of each framework and convey perfectly each of its points.
SWOT Analysis is one of the most popular frameworks for business strategic planning. It’s an amazing tool that focuses on identifying Strengths, Weaknesses, Opportunities, and Threats in order to evaluate the competitive position of your business in the market. SWOT analyses allow you to highlight both inner and external attributes that will influence your market presence. The market research PowerPoint templates that you’ll find here are specifically designed to help you convey each of the elements of a great SWOT analysis .
From four quadrants slides to show your SWOT analysis overview to specific slides for each point, these PowerPoint templates will make sure that your market research is crystal clear.
If you want slides that convey professionalism and all the work you’ve invested in your market research, you can’t go wrong with this ultimate SWOT analysis pack. It has several different designs that will help you give the audience a complete overview of the Strengths, Weaknesses, Opportunities, and Threats of your business. But it also includes an attribute-specific slide in order for you to give more depth to it. In short, it’s an outstanding market research PowerPoint template!
This market research PowerPoint template is perfect for showcasing all your brand’s creativity and innovation. This SWOT analysis template features bright colors, unique layouts, and custom made illustrations. Make sure your presentation stands out with these unique slides! It also includes maps, circle graphs, and pyramid charts for you to fit all your information in the most visually appealing way possible.
Looking for something colorful to catch your audience’s eyes, but more serious than the last one? Then you might want to check out this market research SWOT PowerPoint template. This SWOT template’s unique layout and designs will help you keep your audience’s attention throughout the presentation. And its slides are filled with custom icons that will help you convey more ideas more efficiently.
If you’re all about a minimalist style, then this market research PowerPoint template is the one for you. Its all-blue design is perfect for conveying professionalism and trustworthiness. Here you’ll find several different options of attribute specific slides. You’ll be able to give your audience a complete look into each of the SWOT analysis categories through its graphs and charts.
Porter’s Five Forces is another very well-known framework in the business world. Just like its name suggests, Harvard professor Michael Porter identified 5 main factors that can influence a business environment. These market research PowerPoint template will help you guide your audience through your findings in Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Entry.
This creative market research PowerPoint template will help you make an outstanding presentation. It has specific slides to help you highlight each of Porter’s Five Forces in your presentation. And its five-color design is perfect for conveying all your information while still keeping a bright, eye-catching design.
If you’re looking for a more corporate, business-like design for Porter’s Five Forces framework, consider taking a look at this market research PowerPoint template.
If you want to convey a more fun, playful side of your company, then check out this design! Work on your competitor analysis with this PowerPoint template’s custom illustrations. Its unique icons will help you show your audience all your research concerning competitive rivalry for your business.
Of course, there are many ways and tools you can use to work on your market analysis. Here you’ll find other popular tools 24Slides designers have taken into consideration to design amazing market research PowerPoint Templates.
The Blue Ocean Strategy is completely unique when talking about market analysis tools. Instead of facing high-competition, overcrowded markets, Blue Ocean Strategy focuses on creating your own market niche. This market research PowerPoint will help you apply all the Blue Ocean Strategy main points and convey your discoveries to your audience.
A Go-to-market strategy is another very popular option among all kinds of businesses. Its main focus is to evaluate how and when to introduce a product or service into the market. This of course means identifying and analyzing your target audience and market. And then, creating a sales and marketing plan accordingly. This free market research PowerPoint template will help you make the most out of this outstanding business strategy.
Just like a SWOT analysis, PEST analyses are based on a four-element organization. But unlike SWOT, a PEST analysis focused on external factors that might influence your business’ performance. Use this market research PowerPoint template to show your audience the Political, Economical, Social, and Technological factors that might affect your business.
Identifying and understanding your competitors is a key point of market research. In order to gain an advantage over your rivals, knowing what they’re offering and what makes your product unique in comparison is vital for a good marketing and sales strategy. This competitor analysis PowerPoint templates will help you focus on exactly that!
This corporate take on the competitor analysis PowerPoint templates is all about data and numbers. You’ll find slides with all kinds of charts and graphs so you can present all your findings in a more effective, visually appealing way.
Stay one step ahead of your rivals with this competitor analysis PowerPoint template. Its race-themed slide is perfect for conveying the urgency and importance of staying at the top. It even includes a SWOT analysis slide for you to evaluate your competitors’ strengths and opportunities and take advantage of the weaknesses and threats.
Work on your own product and brand differential value by examining what your direct competitors are doing. This competitor analysis PowerPoint template is perfect for analyzing and comparing several different products and brands at once. Its amazing comparative slides will help you showcase all the similarities and differences between different products.
These market research and competitor analysis PowerPoint templates will definitely help you take your business strategy one step above. Knowing the circumstance that might affect your target market and what are your rivals working on will help you define better your sales and marketing strategies.
These are just some of the amazing slides that you’ll find in our Templates by 24Slides platform. Many of the business-oriented template packs that you’ll find there also include market research and competitor analysis templates. So if you haven’t found what you’ve been looking for, you’ll find hundreds of options more there! And of course, they’re all completely free .
However, if you’re looking for something more sophisticated, then you might want to consider professional custom PowerPoint design . 24Slides amazing designers will make sure that your slides showcase all your information as best as possible, make an impression on your audience, and convey your brand perfectly. You can just forget about editing templates and relax, and let professionals do what they do best!
You might also like these articles:
Create professional presentations online
This comprehensive guide covers everything from choosing the right topic to delivering with confidence.
Raja Bothra
Building presentations
Ever wondered what goes into creating a killer market research presentation that not only impresses your stakeholders but also provides valuable insights?
You're in the right place.
In this comprehensive guide, we'll dive deep into the world of market research presentations, dissecting everything from what they are to how to create one that stands out.
Before we jump into the nitty-gritty of market research presentations, let's start with the basics – what is market research?
Market research is the process of gathering, analyzing, and interpreting data about a particular market, industry, or consumer group. It's the compass that guides businesses in making informed decisions.
Market research comes in various forms: quantitative and qualitative. Quantitative research involves collecting numerical data, while qualitative research focuses on understanding the why and how behind consumer behavior. Both are crucial components of effective market research.
Now that we have a clear understanding of market research, let's move on to market research presentations. A market research presentation is the culmination of your research efforts, a visual and data-driven representation of your findings. It's the bridge that connects your research to your stakeholders, making it easier for them to grasp the insights you've gathered.
A well-crafted market research presentation is not just a collection of slides; it's a storytelling platform. It should engage your audience, present data in an understandable manner, and ultimately guide your stakeholders towards informed decision-making.
Creating a market research presentation involves more than just inserting a few charts and graphs. To ensure your presentation hits the mark, here are some essential elements to include:
Structuring a market research presentation effectively is essential to convey your findings and insights clearly to your audience. Whether you're presenting to stakeholders, colleagues, or clients, a well-structured presentation can make your data more understandable and impactful. Here's a suggested structure for a market research presentation:
Remember to keep your presentation clear, concise, and visually engaging. Use visuals sparingly but effectively to support your points. Practice your delivery to ensure that you can explain the findings and recommendations confidently. Tailor the presentation to the needs and interests of your specific audience.
To ensure your market research presentation hits the mark, here are some do's and don'ts to keep in mind:
In this comprehensive guide, we've covered the ins and outs of creating and presenting a market research presentation. From understanding the basics of market research to crafting engaging presentations, you now have the knowledge to excel in this essential aspect of business strategy.
Remember, an effective market research presentation isn't just about showcasing data; it's about telling a compelling story that guides decision-making. So, use the power of visuals, engage your audience, and deliver insights that make a real impact.
Using a market research presentation template can streamline your research process. It provides a structured framework in powerpoint ppt with graphs and charts that help you present the results effectively. You can easily download a market research presentation template to make your presentation look professional and save time in creating a presentation design.
To effectively communicate market trends in your presentation, start your presentation by explaining the research process and how you conducted market research. Use market research powerpoint (ppt) slides with graphs and charts to show key pieces of information. Connect the dots between the data and present the results using the market research PowerPoint template. This will make your presentation more engaging for your audience.
Market research is essential when you want to present a new product or service idea to your core business audience. By conducting market research, you gather valuable insights about your target market, which can be used to create your presentation. A well-designed research ppt can make the best case for your business idea by showcasing the market trends and data you've collected.
To make your research presentation more impactful, start by using a market research presentation template. Incorporate graphs and charts to present the research data effectively. Make sure your presenter skills are polished when presenting your research to stakeholders or investors. Use market research PowerPoint slides to show key findings and connect the dots between the research process and the business objectives you want to achieve.
Certainly! When presenting your research, use a market research PowerPoint template to organize your content. Download a template that suits your needs. Focus on the research design and how you conducted market research, talking to customers and gathering data. Use the template to create your presentation and ensure it flows smoothly. This will help you present the results in a way that engages your audience and conveys the importance of the research in supporting your business goals.
Ready to create your market research presentation? Don't forget to leverage the right tools. Consider using Prezent, the business success communication platform for enterprise teams, offers a powerful solution for crafting market research presentations that elevate your business's communication. With our AI presentation tool, you can achieve full brand compliance and create personalized, on-brand presentations tailored to the preferences of your audience.
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Try our free trial or book a demo and elevate your presentations today with Prezent!
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Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way.
5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research
Updated: 02/21/24
Published: 03/30/16
Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.
Enter: Market Research.
Whether you're new to market research or not, I created this guide to help you conduct a thorough study of your market, target audience, competition, and more. Let’s dive in.
Table of Contents
Primary vs. secondary research, types of market research, how to do market research, market research report template, market research examples.
Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.
Market research can answer various questions about the state of an industry. But if you ask me, it's hardly a crystal ball that marketers can rely on for insights on their customers.
Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.
However, researching just one of those areas can make you more intuitive to who your buyers are and how to deliver value that no other business is offering them right now.
How? Consider these two things:
The market research services market is growing rapidly, which signifies a strong interest in market research as we enter 2024. The market is expected to grow from roughly $75 billion in 2021 to $90.79 billion in 2025 .
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Market research allows you to meet your buyer where they are.
As our world becomes louder and demands more of our attention, this proves invaluable.
By understanding your buyer's problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.
Market research also provides insight into the following:
Ultimately, market research allows you to get information from a larger sample size of your target audience, eliminating bias and assumptions so that you can get to the heart of consumer attitudes.
As a result, you can make better business decisions.
To give you an idea of how extensive market research can get , consider that it can either be qualitative or quantitative in nature — depending on the studies you conduct and what you're trying to learn about your industry.
Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market.
Quantitative research is concerned with data, and looks for relevant trends in the information that's gathered from public records.
That said, there are two main types of market research that your business can conduct to collect actionable information on your products: primary research and secondary research.
Primary research is the pursuit of first-hand information about your market and the customers within your market.
It's useful when segmenting your market and establishing your buyer personas.
Primary market research tends to fall into one of two buckets:
Secondary research is all the data and public records you have at your disposal to draw conclusions from (e.g. trend reports, market statistics, industry content, and sales data you already have on your business).
Secondary research is particularly useful for analyzing your competitors . The main buckets your secondary market research will fall into include:
Interviews allow for face-to-face discussions so you can allow for a natural flow of conversation. Your interviewees can answer questions about themselves to help you design your buyer personas and shape your entire marketing strategy.
Focus groups provide you with a handful of carefully-selected people that can test out your product and provide feedback. This type of market research can give you ideas for product differentiation.
Product or service use research offers insight into how and why your audience uses your product or service. This type of market research also gives you an idea of the product or service's usability for your target audience.
Observation-based research allows you to sit back and watch the ways in which your target audience members go about using your product or service, what works well in terms of UX , and which aspects of it could be improved.
Buyer persona research gives you a realistic look at who makes up your target audience, what their challenges are, why they want your product or service, and what they need from your business or brand.
Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics. This way, you can determine effective ways to meet their needs.
Pricing research helps you define your pricing strategy . It gives you an idea of what similar products or services in your market sell for and what your target audience is willing to pay.
Competitive analyses give you a deep understanding of the competition in your market and industry. You can learn about what's doing well in your industry and how you can separate yourself from the competition .
Customer satisfaction and loyalty research gives you a look into how you can get current customers to return for more business and what will motivate them to do so (e.g., loyalty programs , rewards, remarkable customer service).
Brand awareness research tells you what your target audience knows about and recognizes from your brand. It tells you about the associations people make when they think about your business.
Campaign research entails looking into your past campaigns and analyzing their success among your target audience and current customers. The goal is to use these learnings to inform future campaigns.
You have to understand who your customers are and how customers in your industry make buying decisions.
This is where your buyer personas come in handy. Buyer personas — sometimes referred to as marketing personas — are fictional, generalized representations of your ideal customers.
Use a free tool to create a buyer persona that your entire company can use to market, sell, and serve better.
Track and analyze your competitors with these ten free planning templates.
Search engines are your best friends in this area of secondary market research.
To find the online publications with which you compete, take the overarching industry term you identified in the section above, and come up with a handful of more specific industry terms your company identifies with.
A catering business, for example, might generally be a “food service” company, but also consider itself a vendor in “event catering,” “cake catering,” or “baked goods.” Once you have this list, do the following:
Feeling overwhelmed by the notes you took? We suggest looking for common themes that will help you tell a story and create a list of action items.
To make the process easier, try using your favorite presentation software to make a report, as it will make it easy to add in quotes, diagrams, or call clips.
Feel free to add your own flair, but the following outline should help you craft a clear summary:
Within a market research kit, there are a number of critical pieces of information for your business‘s success. Let’s take a look at these elements.
Pro Tip: Upon downloading HubSpot's free Market Research Kit , you'll receive editable templates for each of the given parts of the kit, instructions on how to use the kit, and a mock presentation that you can edit and customize.
Free Guide & Templates to Help Your Market Research
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A comprehensive guide on Market Research with tools, examples of brands winning with research, and templates for surveys, focus groups + presentation template.
Rakefet is the CMO at Mayple. She manages all things marketing and leads our community of experts through live events, workshops, and expert interviews. MBA, 1 dog + 2 cats, and has an extensive collection of Chinese teas.
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Natalie is a content writer and manager who is passionate about using her craft to empower others. She thrives on team dynamic, great coffee, and excellent content. One of these days, she might even get to her own content ideas.
Updated February 26, 2024.
Before you do anything in business you have to have a good grasp of the market. What’s the market like? Who are your competitors? And what are the pain points and challenges of your ideal customer? And how can you solve them? Once you have the answers to those questions then you are ready to move forward with a marketing plan and/or hire a digital marketing agency to execute it.
In this guide we break down what market research is, the different types of market research, and provide you with some of the best templates, tools, and examples, to help you execute it on your own.
Excited to learn?
Let’s dive in.
Market research is the process of gathering information about your target market and customers to determine the success of your product or service, make changes to your existing product, or understand the perception of your brand in the market.
“Research is formalized curiosity, it is poking and prying with a purpose.” - Zora Neale Hurston
We hear the phrase "product-market fit" all the time and that just means that a product solves a customer's need in the market. And it's very hard to get there without proper market research. Now, I know what you're going to say. Why not get actionable insights from your existing customers? Why not do some customer research?
The problem with customer research is two-fold:
So the real way to solve these issues is by going broader and conducting some market research.
There are many benefits of doing market research for your company. Here are a few of them:
“The goal is to transform data into information, and information into insight.” - Carly Fiorina
Market research allows you to make better business decisions at every stage of your business and helps you launch better products and services for your customers.
There are two main types of market research - primary and secondary research.
Primary market research is when researchers collect information directly, instead of relying on outside sources of information. It could be done through interviews, online surveys, or focus groups and the advantage here is that the company owns that information. The disadvantage of using primary sources of information is that it's usually more expensive and time-consuming than secondary market research.
Secondary market research involves using existing data that is summarized and collected by third parties. Secondary sources could be commercial sources or public sources like libraries, other websites, blogs , government agencies, and existing surveys. It's data that's more readily available and it's usually much cheaper than conducting primary research.
Qualitative research is about gathering qualitative data like the market sentiment about the products currently available on the market (read: words and meanings). Quantitative research deals with numbers and statistics. It's data that is numbers-based, countable, and measurable.
1. competitive analysis.
Every business needs to know its own strengths and weaknesses and how they compare with its largest competitors in the market. It helps brands identify gaps in the market, develop new products and services, uncover market trends, improve brand positioning , and increase their market share. A SWOT analysis is a good framework to use for this type of research.
It's also equally important to know what consumers are thinking, what the most common problems are and what products they are purchasing. Consumer research can be done through social listening which involves tracking consumer conversations on social media. It could also include analyzing audiences of brands , online communities, and influencers, and analyzing trends in the market.
Brand awareness is a super important metric for understanding how well your target audience knows your brand. It's used to assess brand performance and the marketing effectiveness of a brand. It tells you about the associations consumers make when they think of your brand and what they believe you're all about.
Customer satisfaction and loyalty are two really important levers for any business and you don't have to conduct in-depth interviews to get that information. There is a wide range of automated methods to get that kind of data including customer surveys such as NPS surveys, customer effort score (CES) surveys, and regularly asking your customers about their experience with your brand.
Customer segmentation research involves figuring out what buckets consumers fall into based on common characteristics such as - demographics, interests, purchasing behavior, and more. Market segmentation is super helpful for advertising campaigns, product launches, and customer journey mapping.
Customer interviews are one of the most effective market research methods out there. It's a great way for business owners to get first-party data from their customers and get insights into how they are doing in real time.
Focus groups are a great way to get data on a specific demographic. It's one of the most well-known data collection methods and it involves taking a sample size of people and asking them some open-ended questions. It's a great way to get actionable insights from your target market.
Pricing strategy has a huge influence on business growth and it's critical for any business to know how they compare with the leading brands in their niche. It can help you understand what your target customer is willing to pay for your product and at what price you should be selling it.
To start, get automated software to track your competitors' pricing . Then, summarize your research into a report and group the results based on product attributes and other factors. You can use quadrants to make it easier to read visually.
It's also important for a brand to research its past marketing campaigns to determine the results and analyze their success. It takes a lot of experimentation to nail the various aspects of a campaign and it's crucial for business leaders to continuously analyze and iterate.
Product or user research gives you an idea of why and how an audience uses a product and gives you data about specific features. Studies show that usability testing is ranked among the most useful ways to discover user insights (8.7 out of 10), above digital analytics and user surveys. So it's a very effective way to measure the usability of a product.
Now that you know the different types of market research let's go through a step-by-step process of setting up your study.
Looking for your next business idea? Want to check which niche markets are going to be best for it? if it's going to Here's a pretty simple process for conducting
The first step in market research is to understand who your buyers are. For that, you need a buyer persona (sometimes called a marketing persona) which is a fictional generalized description of your target customer. You could (and should) have several buyer personas to work with.
Key characteristics to include in your buyer personas are:
Now that you've got your customer personas it's time to decide who to work with for your research.
It's critical that you pick the right group of people to research. This could make or break your market research study. It's important to pick a representative sample that most closely resembles your target customer. That way you'll be able to identify their actual characteristics, challenges, pain points, and buying behavior.
Here are a few strategies that will help you pick the right people:
Here's a quick breakdown of all the different ways you could collect data for your market research study.
Surveys are by far the fastest method of gathering data. You could launch them on your site or send them in an email and automate the whole process. Regular surveys can also help brands improve their customer service so they help kill two birds with one stone.
Interviews take a little longer and require a detailed set of interview questions. Never go into an interview without a clear idea of what you're going to be asking. It's also a little more difficult to schedule time and to get your potential or current customers on the phone or on Zoom.
Focus groups are controlled interviews with groups of people led by facilitators. Participants in focus groups are selected based on a set of predetermined criteria such as location, age, social status, income, and more.
Online tracking is done through digital analytics tools like HotJar or Google Analytics. Tracking user behavior on your site gets you an accurate analysis of who your demographic is and what are the types of products or content that they engage with.
The problem here is that you never get to find out the 'why' - the reason behind their behavior - and that's why you need to combine digital analytics with other data collection methods like surveys and usability/product testing.
Another great way to collect data is to analyze your marketing campaigns which gives you a great idea of who clicked on your ads, how often, and which device they used. It's a more focused way of using tracking to zero in on a specific marketing campaign.
We've talked about this one before. Social monitoring or listening is when you track online conversations on social media platforms. You can use a simple social listening tool to get all the data you need by searching for specific keywords, hashtags, or topics.
Another great way to collect data is to look at your existing audience. That might include your email list, rewards program, or existing customers. Depending on the size of your list, it could give you some broad insights into the type of customers/users you have and what they are most interested in.
Conduct a customer observation session to monitor your actual customers and how they behave in your store (physically or online). Observation is a market research technique where highly-trained market researchers observe how people or consumers interact with products/services in a natural setting.
Write down your research questions before you conduct the research. Make sure you cover all the topics that you are trying to gain clarity on and include open-ended questions. The type of questions you use will vary depending on your data collection approach from the last step.
If you're doing a survey or an in-person interview then here are some of the best questions to ask.
The awareness stage
The consideration stage
The decision stage
If you noticed, the progression of these questions follows the stages of the buyer's journey which helps you to gain actionable insights into the entire customer experience.
There are two kinds of competitors - industry competitors and content competitors. Industry competitors compete with you on the actual product or service they sell. Content competitors compete with you in terms of the content they publish - whether that's on specific keywords or they rank higher on topics that you want to be ranked for.
It's important to write a list of all of your competitors and compare their strengths, weaknesses, competitive advantages, and the type of content they publish.
There are different ways to find your competitors. You can look on sites like G2 Crowd and check their industry quadrants.
You could also download a market report from Forrester or Gartner . And you could also search on social media or market research tools like SimilarWeb .
Now that you've done your research it's time to summarize your findings. Look for common themes in your research and try to present them in the simplest way possible. Use your favorite presentation software to document it and add it to your company database.
Here's a quick research outline you could use:
Background - your goals and why you conducted this study
Participants - who you've talked to. Break down the type of personas and/or customers you've spoken with.
Executive summary - what was the most interesting stuff you've learned? What do you plan to do about it?
Customer journey map - map out the specific motivations and behavioral insights you've gained from each stage of the customer journey (awareness, consideration, and decision).
Action plan - describe what action steps you're going to take to address the issues you've uncovered in your research and how you are going to promote your product/service to your target audience more effectively.
Not sure where to begin? Need some templates to help you get started? We got them for you.
First and foremost, you need a template to run your market survey. In this template, you will find all the types of questions you should be asking - demographic, product, pricing, and brand questions. They can be used for market surveys, individual interviews, and focus groups.
We also present a variety of question formats for you to use:
A strength, weakness, opportunities, and threats (SWOT) analysis is one of the best ways to do competitor research. It's a really simple analysis. There are four squares and you write down all four of these attributes for each of your competitors.
Not sure how to conduct focus groups? Here is a comprehensive template that will help you to take better notes and record your findings during the focus group meeting.
The plan of action from your market research should become a vital part of your marketing strategy. We've actually created a marketing strategy template that you could download and use to update your marketing personas, your SWOT analysis, and your marketing channel strategies.
Here are some examples of the good, the bad, and the ugly in market research. Some brands thrive on research and some ignore it completely. Take a look.
McDonald’s sells its food in 97 countries around the world. Their secret? They do a lot of market research before they launch anything. The company uses four key questions in their research process:
They also extensively use customer feedback to improve their products. They even put some products up for a vote to see which ones are most loved by their customers.
The iconic coffee brand is valued at almost $30 billion and has over 30,000 coffee shops around the world and part of that success comes from their obsession with customer service. They launched a brilliant idea called “My Starbucks Idea” to try and make the customer feel a part of the journey.
It was an open innovation platform where customers could post their idea for a new coffee drink or food item and if it was good a company representative would actually reach out to them. It had a leaderboard and every year the company would develop some of these ideas.
In 2012, Starbucks launched 73 coffee products from ideas they received from customers. Cake pops and pumpkin spice lattes were born out of this platform, all thanks to market research. Can you imagine a world without pumpkin spice lattes?
For all its innovation Facebook had an epic market research failure. In 2013, Facebook partnered with HTC to launch a smartphone called First. It had Facebook’s interface on its home screen and that was a really jarring change for most people. Instead of taking you to a home screen with your favorite apps, Facebook really took center stage.
To be fair, you could turn it off and get a regular Android home window but that would be missing the entire reason you bought the phone in the first place. So it was a complete mismatch to consumers’ wants and the phone flopped.
Turns out, that nobody wanted to see Facebook when they first opened their phone 😅.
Bloom & Wild is a UK flower delivery brand that was looking for their next campaign. They did some research and found out that people think red roses are cliche and prefer to buy something else as a gift on Valentine’s Day. So the brand chose not to sell roses for Valentine’s Day 2021 and made it into a “No Roses Campaign”.
The results - they saw a 51% increase in press coverage year after year.
Here are some of the top market research and digital analytics tools you should try out for your next research project.
Answer the public is a free market research tool that helps marketers figure out what questions people ask online. It's really easy to use. You put in a keyword or topic and it spits out a whole variety of questions and subtopics.
Spyfu is a search engine analytics platform that gives you data on where your competitors get their traffic from. It provides info on the kind of both organic traffic and PPC channels down to the specific keywords people used to find each site. It's a great tool to use to map the competitive landscape.
This is an online publication from Google's team where they publish consumer insights from real-time data and their own insights. It uses Google Analytics but presents it to you as a library of information. You can find industry data on a whole array of businesses from educational institutions to counseling services.
Want to do the most extensive market research possible? Use SimilarWeb. It's a competitive analysis and data tool that provides you with literally everything you need.
It has data on:
BuzzSumo is a great tool to use to get actionable insights from social media and content marketing. It aggregates data from various social media channels and shows you the type of content that users engage with and share on their pages.
Typeform is a survey tool that can help you make surveys and fun interactive forms. It's a great tool to use to make your forms more engaging for your audience. The tool has a bunch of easy templates and a ton of integrations to help you visualize that data and share it with your team.
Latana is a brand research tool that helps you understand consumer perception of your brand over time. It helps you answer some key questions about the type of values your customers have, and the type of audiences your competitors are targeting and helps you to focus your campaigns on the right audience for your business.
Statista is one of the most popular consumer data platforms around. It has a wealth of information about consumer markets, business conditions, and industry trends around the world. It's easier to use than most business publications because it aggregates all the data you need in one place. The downside is that it's a little pricy but perfect for teams that have the budget for it.
Dimensions is a search engine for academic publications. It is a great resource if you're looking for deeper insights into things like psychology, micro and macroeconomics, and business trends. A lot of the articles are free to view just make sure you select the " All OA " option which stands for Open Access research.
Otter is an AI-powered transcription software for interviews and meetings. It sits in the background and transcribes your meeting for you and then provides you with a digitized conversation that can be stored, search for specific keywords, and analyzed. It's a great tool to use for doing interviews.
Yelp is a search engine for reviews of local businesses. It's one of the best sources of opinions about a whole variety of products and services. It's a great place to get ideas about the kind of interview questions you want to ask, to find out the pain points of your ideal customer, and to find deeper insights into your target audience.
You have to conduct your market research regularly if you want to see significant results. Try the different methods that we’ve outlined, see what works for you, and remember to keep your team’s focus on the customer. The more knowledgeable they are of your target customer’s needs and wants the better your targeting and marketing strategy will be.
Rakefet Yacoby From
Ella Goldfeld
Ben Kazinik
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Use this template to professionally document your market research study and its findings when presenting them to your executive team.
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