pepsico case study answers

Pepsi Crisis Management Case Study 2017: Lessons for Advertising

In the realm of advertising, a single misstep can have far-reaching consequences.

The Pepsi crisis of 2017 stands as a striking example of how a well-intentioned campaign can quickly unravel, causing widespread controversy and public backlash. 

The advertisement featuring Kendall Jenner, which aimed to promote unity and understanding, instead ignited a firestorm of criticism, accused of trivializing serious social justice movements and appropriating the struggles of marginalized communities. 

Pepsi Crisis Management Case Study 2017 explains events surrounding the Pepsi crisis, exploring the nature of the controversy, the criticisms it faced, and the valuable lessons learned in the aftermath.

It serves as a reminder that advertising has the power to shape public perception and should be approached with careful consideration and cultural sensitivity.

Let’s start reading

Description of the controversial advertisement featuring Kendall Jenner

The controversial advertisement that embroiled Pepsi in the 2017 crisis featured the prominent model and television personality, Kendall Jenner.

In the ad, Jenner was depicted in the midst of a lively protest, reminiscent of social justice movements that have fought for equality and justice throughout history.

As tensions escalated between protesters and a line of stoic police officers, Jenner made a seemingly symbolic gesture of unity by offering a can of Pepsi to one of the officers.

The ad aimed to convey a message of harmony, suggesting that a simple act of sharing a soda could bridge societal divides and promote understanding.

However, the execution of this concept quickly became a subject of intense scrutiny and controversy.

The intended message of unity and understanding

The intended message of the controversial Pepsi ad featuring Kendall Jenner was to portray a vision of unity and understanding in the face of social unrest.

Pepsi sought to tap into the energy and spirit of social justice movements that had gained significant attention and momentum at the time.

The ad aimed to convey the idea that by coming together and engaging in dialogue, even the most contentious issues could be resolved or at least eased.

The central theme of the advertisement was the power of a shared experience, symbolized by the act of offering a can of Pepsi.

It suggested that such a simple gesture could transcend differences and create a connection between people, regardless of their backgrounds or beliefs.

The ad sought to depict a world where understanding and harmony could be achieved through open dialogue and peaceful engagement.

Pepsi likely intended to position their brand as a catalyst for positive change and a unifying force in society.

By associating their product with notions of unity, the company aimed to align itself with the values and aspirations of socially conscious consumers.

However, the execution of this message ultimately fell short, leading to unintended consequences and backlash.

Initial public reaction and backlash

The initial public reaction to the controversial Pepsi ad featuring Kendall Jenner was overwhelmingly negative, leading to a swift and intense backlash. Almost immediately after its release, the ad faced widespread criticism for its perceived insensitivity and trivialization of serious social justice movements.

Viewers and social media users were quick to point out that the ad seemed to appropriate the struggles and activism of marginalized communities, particularly the Black Lives Matter movement.

Many felt that the commercial trivialized the real-life issues at hand by suggesting that a can of soda could solve deep-rooted societal problems.

The public outcry was amplified through social media platforms, where users expressed their outrage and disappointment.

Hashtags such as #PepsiAd and #PepsiFail quickly trended, with individuals sharing their criticisms and mocking the advertisement.

Activist groups, including those associated with the Black Lives Matter movement, issued statements condemning the ad for its lack of awareness and respect.

The backlash against the ad was not confined to online spaces. Various media outlets and opinion leaders also criticized Pepsi for its misjudgment and failure to understand the complexities of social justice movements.

The incident sparked discussions about the role of advertising in addressing important social issues and the responsibility of brands to be culturally sensitive.

Criticisms and backlash

One of the primary criticisms leveled against the controversial Pepsi ad was that it trivialized serious social justice movements. Viewers and critics argued that the commercial seemed to diminish the significance and complexity of the issues being protested, particularly those related to racial inequality and police brutality.

The ad’s portrayal of a protest as a festive and celebratory gathering, with simplified slogans and a seemingly inconsequential conflict, drew strong backlash.

Activists and advocates felt that it oversimplified the struggles and sacrifices of those involved in real-life social justice movements, who often face significant adversity and risk.

By reducing the complexities of social justice issues to a simple exchange of a Pepsi can, the ad was seen as minimizing the urgency and gravity of the problems being protested.

This perceived trivialization struck a chord with viewers who felt that it undermined the genuine grievances and lived experiences of marginalized communities.

The backlash highlighted the importance of treating social justice movements with respect and sensitivity.

Appropriation of the Black Lives Matter movement

Another significant criticism aimed at the controversial Pepsi ad was the appropriation of the Black Lives Matter (BLM) movement.

Many viewers felt that Pepsi’s depiction of a glamorous, predominantly white celebrity resolving tensions with a can of soda was an insensitive and misguided attempt to co-opt the struggles and activism of Black communities.

The ad appeared to dilute the significance of the BLM movement by presenting a simplified and sanitized version of protest dynamics.

The appropriation of the BLM movement within the ad not only undermined the specific cause but also sparked broader discussions about the commodification of activism and the ethical implications of using social justice movements as marketing tools.

The backlash against the appropriation of the BLM movement demonstrated the importance of recognizing and respecting the unique struggles faced by marginalized communities. It served as a reminder that social justice movements should be approached with humility, empathy, and a commitment to amplifying the voices of those directly affected, rather than appropriating their experiences for commercial purposes.

Outrage on social media platforms

The controversial Pepsi ad of 2017 sparked an intense and widespread outrage on various social media platforms. Almost immediately after its release, the ad became a trending topic as users took to platforms like Twitter, Facebook, and Instagram to express their dissatisfaction and condemnation.

Hashtags such as #PepsiAd, #PepsiFail, and #BoycottPepsi began circulating rapidly, amplifying the public’s discontent and fueling the online conversation.

Users shared their criticisms, memes, and parodies, mocking the ad’s perceived insensitivity and lack of awareness. The ad quickly became a subject of ridicule and a target of satire across social media channels.

Social media users, including activists, celebrities, and everyday individuals, expressed their disappointment at how the ad trivialized important social justice issues and appropriated the struggles of marginalized communities.

The ad’s message of unity and understanding was widely perceived as tone-deaf and out of touch with the realities faced by those involved in real-life activism.

The rapid and extensive nature of the outrage on social media platforms showcased the power of these digital spaces in shaping public perception and holding brands accountable.

Activist groups’ responses

Activist groups played a pivotal role in responding to the controversial Pepsi ad of 2017. Many organizations and advocates who were actively involved in social justice movements, including the Black Lives Matter movement, issued statements and responses expressing their concerns and criticisms.

These activist groups were particularly vocal in highlighting the ad’s shortcomings, such as its trivialization of serious issues and its appropriation of marginalized communities’ struggles. They condemned Pepsi for capitalizing on the pain and activism of marginalized groups for commercial gain, without genuinely understanding or addressing the underlying systemic problems.

Various organizations released official statements that called out Pepsi’s missteps and urged the company to take responsibility for the impact of its advertisement. Some groups organized boycotts or called for consumers to reconsider their support for the brand until genuine efforts were made to rectify the situation.

They used their platforms to educate the public, engage in discussions, and highlight the importance of authentic activism that centers marginalized voices.

Swift response and damage control

In response to the overwhelming backlash and public outcry, Pepsi made the swift decision to pull the controversial ad from all platforms. Recognizing the magnitude of the negative response and the criticism it generated, the company acknowledged that the advertisement missed the mark and issued an apology.

Pepsi acknowledged the concerns raised by the public, activists, and advocacy groups, and expressed regret for any offense caused by the ad. The decision to remove the advertisement demonstrated a willingness to listen to the feedback and take responsibility for the misjudgment.

By promptly pulling the ad, Pepsi aimed to mitigate further damage to its brand reputation and to signal a commitment to learning from the incident. The move was an attempt to demonstrate that the company understood the gravity of the situation and was taking steps to rectify the misstep.

Pepsi’s decision to retract the ad was an essential part of the damage control strategy employed in response to the crisis. It was an acknowledgment that the content of the advertisement did not align with the values and aspirations of the company and that immediate action was necessary to address the public’s concerns.

However, while pulling the ad was an important initial step, it marked the beginning of a longer process for Pepsi to rebuild trust and repair its relationship with consumers and the wider public.

Issuing a public apology

In addition to pulling the controversial ad, Pepsi recognized the need to issue a public apology to address the concerns and criticisms that had been raised. The company understood the importance of taking responsibility for the misstep and expressing genuine remorse for any offense caused.

In its public apology, Pepsi expressed regret for the insensitivity and lack of awareness demonstrated in the ad. The company acknowledged that the commercial did not appropriately convey the seriousness of the social justice issues it attempted to address, and that it failed to respect the struggles faced by marginalized communities.

The apology emphasized Pepsi’s commitment to learning from the incident and improving its processes to prevent similar missteps in the future. It also acknowledged the importance of listening to feedback, engaging in meaningful dialogue, and taking a more thoughtful approach when addressing sensitive social issues.

By issuing a public apology, Pepsi aimed to demonstrate accountability and a willingness to make amends. The company recognized that an apology was an essential step in the process of rebuilding trust with consumers and repairing its damaged reputation.

However, it is worth noting that while a public apology is a crucial initial response, its effectiveness ultimately depends on the sincerity and actions that follow. Pepsi’s subsequent actions and efforts to rectify the situation were equally significant in the broader process of damage control and reputation management.

Acknowledging the missed mark and cultural insensitivity

In its response to the backlash, Pepsi acknowledged the gravity of its misjudgment and recognized the extent of the cultural insensitivity displayed in the ad. The company publicly admitted that the advertisement missed the mark in understanding and addressing the complex social issues it sought to represent.

Pepsi acknowledged that the ad’s portrayal of social justice movements and its appropriation of marginalized communities’ struggles were misguided and lacked the necessary sensitivity. The company recognized that it had failed to grasp the depth of the issues at hand and had inadvertently trivialized the experiences and activism of those affected.

By acknowledging the missed mark and cultural insensitivity, Pepsi aimed to demonstrate a genuine commitment to self-reflection and improvement. The company recognized the need to critically assess its internal processes, including its creative development and approval mechanisms, to prevent similar missteps in the future.

This acknowledgement was an essential step in the process of rebuilding trust and credibility with its audience. It conveyed an understanding of the responsibility brands have when engaging with social issues and the importance of approaching them with cultural sensitivity, respect, and a deep understanding of the context.

Pepsi’s acknowledgment of the missed mark and cultural insensitivity signaled a willingness to learn from the incident and make the necessary changes to ensure that its future campaigns would be more informed, inclusive, and representative.

Lessons Learned 

Following are the powerful lessons learned from Pepsi Crisis Management Case Study 2017:

The power of social media in shaping public opinion

The Pepsi crisis of 2017 highlighted the immense power of social media in shaping public opinion and driving the narrative surrounding a brand. The swift and widespread backlash that unfolded on platforms like Twitter, Facebook, and Instagram demonstrated how social media can amplify public outrage and hold companies accountable for their actions.

The incident showcased the speed and reach with which information spreads on social media, allowing public sentiment to quickly turn against a brand. Users utilized hashtags, memes, and parodies to express their criticisms and share their perspectives, effectively influencing the broader discourse around the ad.

The viral nature of the public outcry emphasized the importance for brands to actively monitor and engage with social media conversations. Ignoring or dismissing the concerns expressed on these platforms can exacerbate the crisis and further damage a company’s reputation.

Importance of cultural sensitivity and understanding

The Pepsi crisis of 2017 underscored the importance of cultural sensitivity and understanding when addressing social issues in advertising campaigns. The backlash against the ad revealed the negative consequences of failing to grasp the historical, social, and cultural contexts surrounding sensitive topics.

The incident demonstrated that genuine cultural sensitivity goes beyond surface-level diversity and requires a deeper understanding of the lived experiences, struggles, and aspirations of the communities being represented or affected. It is not enough to simply co-opt or commodify cultural symbols or movements; brands must actively engage in meaningful dialogue, listen to marginalized voices, and work in collaboration with affected communities.

Furthermore, the Pepsi crisis emphasized that cultural sensitivity is an ongoing commitment, not a one-time checkbox. Brands need to continually educate themselves, adapt their strategies, and incorporate diverse perspectives throughout their creative processes.

Need for thorough research and diverse perspectives in advertising

The Pepsi crisis of 2017 highlighted the critical need for thorough research and diverse perspectives in the development of advertising campaigns. The backlash against the ad demonstrated the negative consequences of a failure to deeply understand the issues at hand and consider the perspectives of diverse communities.

The incident served as a reminder that brands must invest in comprehensive research to gain a nuanced understanding of the social, cultural, and historical contexts surrounding the topics they seek to address. This research should include engaging with experts, consulting with affected communities, and conducting thorough market analysis to ensure the messaging resonates authentically with the target audience.

Moreover, incorporating diverse perspectives throughout the creative process is essential. Brands should assemble diverse teams that can bring a range of experiences and viewpoints to the table. This diversity helps to identify potential pitfalls, challenge assumptions, and ensure that campaigns are inclusive and respectful.

Considering historical and social contexts in marketing campaigns

The Pepsi crisis of 2017 emphasized the critical importance of considering historical and social contexts when crafting marketing campaigns. The backlash against the ad revealed the consequences of overlooking or trivializing the historical and social significance of the issues being addressed.

Marketing campaigns should not exist in a vacuum; they are influenced by the broader historical and social landscape in which they are released. Brands must be acutely aware of the historical context surrounding the topics they seek to engage with. This includes understanding the struggles, achievements, and ongoing challenges faced by marginalized communities and social justice movements.

By considering historical context, brands can avoid inadvertently diminishing or appropriating the experiences and activism of these communities. They can ensure that their messaging aligns with the values and aspirations of the target audience while respecting the progress and ongoing work of social justice movements.

Impact on Pepsi’s brand image

The Pepsi crisis of 2017 had a significant impact on the brand image of Pepsi. The controversy surrounding the ad and the subsequent backlash resulted in substantial reputational damage for the company.

The incident brought negative attention to Pepsi, with widespread media coverage and discussions across various platforms. The negative sentiment and criticism associated with the ad overshadowed the brand’s previous marketing efforts and achievements, tarnishing its reputation in the eyes of many consumers.

Pepsi’s brand image, previously associated with youth, vibrancy, and positivity, took a hit as the company was widely criticized for its misjudgment and lack of understanding. The incident served as a cautionary tale for other brands, demonstrating the potential consequences of overlooking cultural sensitivity and failing to engage with diverse perspectives.

Rebuilding the brand image after such a crisis required significant effort and a long-term strategy. Pepsi needed to take proactive steps to demonstrate accountability, cultural sensitivity, and genuine commitment to social responsibility. This included sincere apologies, dialogue with affected communities, and concrete actions to rectify the missteps.

Final Words 

The Pepsi crisis of 2017 serves as a powerful reminder of the potential pitfalls that brands may encounter when engaging with sensitive social issues. It underscores the importance of cultural sensitivity, understanding historical and social contexts, and actively listening to diverse perspectives. The incident also highlights the significant impact that social media and public opinion can have on a brand’s reputation.

The lessons learned from the Pepsi crisis are not limited to one brand or one incident. They apply to any organization seeking to navigate the complex landscape of marketing and social responsibility. Brands must remain vigilant, adaptable, and responsive to evolving societal expectations. By continuously learning from mistakes, implementing changes, and demonstrating a genuine commitment to positive impact, brands can foster long-term trust and make a meaningful difference in the world.

About The Author

Tahir Abbas

Related posts.

Key Performance Indicators for Quality Assurance Manager

10 Successful ERP Implementation Examples

Manufacturing Change Management Examples

• school Campus Bookshelves
• menu_book Bookshelves
• perm_media Learning Objects
• login Login
• how_to_reg Request Instructor Account
• hub Instructor Commons
• Download Page (PDF)
• Download Full Book (PDF)
• Periodic Table
• Physics Constants
• Scientific Calculator
• Reference & Cite
• Tools expand_more
• Readability

selected template will load here

This action is not available.

12.1: Taking on the Pepsi Challenge: The Case of Indra Nooyi

• Last updated
• Save as PDF
• Page ID 34544

She is among the top 100 most influential people according to Time magazine’s 2008 list. She is also number 5 in Forbes ’s “Most Influential Women in the World” (2007), number 1 in Fortune ’s “50 Most Powerful Women” (2006), and number 22 in Fortune ’s “25 Most Powerful People in Business” (2007). The lists go on and on. To those familiar with her work and style, this should come as no surprise: Even before she became the CEO of PepsiCo Inc. (NYSE: PEP) in 2006, she was one of the most powerful executives at PepsiCo and one of the two candidates being groomed for the coveted CEO position. Born in Chennai, India, Nooyi graduated from Yale’s School of Management and worked in companies such as the Boston Consulting Group Inc., Motorola Inc., and ABB Inc. She also led an all-girls rock band in high school, but that is a different story.

What makes her one of the top leaders in the business world today? To start with, she has a clear vision for PepsiCo, which seems to be the right vision for the company at this point in time. Her vision is framed under the term “performance with purpose,” which is based on two key ideas: tackling the obesity epidemic by improving the nutritional status of PepsiCo products and making PepsiCo an environmentally sustainable company. She is an inspirational speaker and rallies people around her vision for the company. She has the track record to show that she means what she says. She was instrumental in PepsiCo’s acquisition of the food conglomerate Quaker Oats Company and the juice maker Tropicana Products Inc., both of which have healthy product lines. She is bent on reducing PepsiCo’s reliance on high-sugar, high-calorie beverages, and she made sure that PepsiCo removed trans fats from all its products before its competitors. On the environmental side, she is striving for a net zero impact on the environment. Among her priorities are plans to reduce the plastic used in beverage bottles and find biodegradable packaging solutions for PepsiCo products. Her vision is long term and could be risky for short-term earnings, but it is also timely and important.

Those who work with her feel challenged by her high-performance standards and expectation of excellence. She is not afraid to give people negative feedback—and with humor, too. She pushes people until they come up with a solution to a problem and does not take “I don’t know” for an answer. For example, she insisted that her team find an alternative to the expensive palm oil and did not stop urging them forward until the alternative arrived: rice bran oil.

Nooyi is well liked and respected because she listens to those around her, even when they disagree with her. Her background cuts across national boundaries, which gives her a true appreciation for diversity, and she expects those around her to bring their values to work. In fact, when she graduated from college, she wore a sari to a job interview at Boston Consulting, where she got the job. She is an unusually collaborative person in the top suite of a Fortune 500 company, and she seeks help and information when she needs it. She has friendships with three ex-CEOs of PepsiCo who serve as her informal advisors, and when she was selected to the top position at PepsiCo, she made sure that her rival for the position got a pay raise and was given influence in the company so she did not lose him. She says that the best advice she received was from her father, who taught her to assume that people have good intentions. Nooyi notes that expecting people to have good intentions helps her prevent misunderstandings and show empathy for them. It seems that she is a role model to other business leaders around the world, and PepsiCo is well positioned to tackle the challenges the future may bring.

Based on information from Birger, J., Chandler, C., Frott, J., Gimbel, B., Gumbel, P., et al. (2008, May 12). The best advice I ever got. Fortune, 157 (10), 70–80; Brady, D. (2007, June 11). Keeping cool in hot water. BusinessWeek . Retrieved April 30, 2010, from http://www.businessweek.com/magazine/content/07_24/b4038067.htm ; Compton, J. (2007, October 15). Performance with purpose. Beverage World, 126 (10), 32; McKay, B. (2008, May 6). Pepsi to cut plastic used in bottles. Wall Street Journal , Eastern edition, p. B2; Morris, B., & Neering, P. A. (2008, May 3). The Pepsi challenge: Can this snack and soda giant go healthy? CEO Indra Nooyi says yes but cola wars and corn prices will test her leadership. Fortune, 157 (4), 54–66; Schultz, H. (2008, May 12). Indra Nooyi. Time, 171 (19), 116–117; Seldman, M. (2008, June). Elevating aspirations at PepsiCo. T+D, 62 (6), 36–38; The Pepsi challenge (2006, August 19). Economist . Retrieved April 30, 2010, from http://www.economist.com/business-finance/displaystory.cfm?story_id =7803615 .

Discussion Questions

• Indra Nooyi is not a typical CEO. How does she differ from your idea of what a typical CEO is like? How do you think your current image of CEOs was created?
• Indra Nooyi is touted as being “unusually collaborative” for someone in charge of a Fortune 500 company. Why do you think her level of collaboration is so unusual for top executives?
• Do you think Nooyi’s story represents a transition of American companies to a different type of leader or simply a unique case?
• Pepsi-Cola dates back to 1898 and officially became PepsiCo after merging with Frito-Lay in 1965. What are some challenges the CEO faces today that were not an issue at that time? What are some aspects that make the position easier in modern times?
• If you were in Indra Nooyi’s shoes, what direction would you take the company, given the success you have had thus far? What are some challenges that could arise in the near future for PepsiCo?

The New Equation

Executive leadership hub - What’s important to the C-suite?

Tech Effect

Shared success benefits

Loading Results

No Match Found

Reimagining PBNA’s frontline experience

/content/dam/pwc/us/en/library/case-studies/assets/pepsico-case-study-logo.svg

Consumer goods

Helping PepsiCo Beverages North America transform its frontline experience

PwC gets the clients’ perspective

PepsiCo Beverages North America (PBNA) is PepsiCo’s beverage business with operations in the United States and Canada. Its product portfolio includes brands, including Gatorade, Mountain Dew, Aquafina, Lipton and Pepsi-Cola that each generate more than $1 billion in estimated annual retail sales each year.

PBNA transformed its business to increase customer service productivity and drive customer acquisition, onboarding and retention. PBNA is also focused on boosting revenue and improving frontline operational efficiency and effectiveness.

Interview with: Johannes Evenblij President, PBNA West Division

What was the challenge?

“The beverages industry is moving faster than ever — with consumer needs, sales channels and competition becoming more complex. PBNA needed a way to meet consumer’s increasing demands in less time.

Our vision is simple — deliver what consumers want, when they want it. This is a massive program to digitize our North America beverage business, with more than 23,000 employees affected, fundamentally changing the way our frontline works. Not only does this help our employees, it will ultimately allow PBNA to become faster, stronger and better for consumers.”

How does the solution blend the strengths of technology and people?

“We know the importance of investing in our future. This is more than technology implementation, it’s a digital transformation reimagining business processes through human-centered design. It drives new ways of working and smarter selling with advanced analytics.

Today’s workforce comes through the doors expecting us to have applications, software and analytics at their fingertips. We want them to know we’re investing in them.”

Interview with: Ian Martin VP of Transformation, PBNA

Tell us more about the solution.

“From the ground up, we meticulously crafted a platform and experience to enable PBNA’s frontline team with Salesforce Consumer Goods Cloud, enabled by components from PwC’s Connected Digital Front Office configuration and robust mobile framework. As a team, we rapidly created designs and prototypes, crafting a minimum viable product (MVP) version of the application of 700+ user stories that will be deployed by seven scrum teams over nine months.

Our frontline team is responsible for selling merchandise and taking our products to stores. This new technology will help them provide better service, and sell more, all in less time. With analytics at their fingertips, they can make better recommendations.”

Where or how did innovation come into play?

“We have a long history of developing cutting-edge tools for our frontline team. What I saw with Salesforce Consumer Goods Cloud was an opportunity to marry a leading platform with our internal know-how to bring these tools to life. This work also sets us up for the next generation of tools we can continue to build on and innovate for our frontline.

Now that we’ve laid the technology foundation, we expect more people will think about the evolving possibilities, which will accelerate company-wide innovation.”

Reduction in frontline legacy applications

Users across the U.S. and Canada empowered by the Salesforce platform

PwC and Salesforce, the new equation for your fully connected customer.

{{filtercontent.facetedtitle}}.

Playback of this video is not currently available

{{item.publishDate}}

{{item.title}}

{{item.text}}

Principal, Salesforce Practice & Alliance Leader, PwC US

Nithin Bendore

Principal, Salesforce Consulting, PwC US

Thank you for your interest in PwC

We have received your information. Should you need to refer back to this submission in the future, please use reference number "refID" .

Required fields are marked with an asterisk( * )

Please correct the errors and send your information again.

By submitting your email address, you acknowledge that you have read the Privacy Statement and that you consent to our processing data in accordance with the Privacy Statement (including international transfers). If you change your mind at any time about wishing to receive the information from us, you can send us an email message using the Contact Us page.

© 2017 - 2024 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

• Data Privacy Framework
• Cookie info
• Terms and conditions
• Site provider
• Your Privacy Choices

• Predictive Analytics Workshops
• Corporate Strategy Workshops
• Advanced Excel for MBA
• Powerpoint Workshops
• Digital Transformation
• Competing on Business Analytics
• Aligning Analytics with Strategy
• Building & Sustaining Competitive Advantages
• Corporate Strategy
• Aligning Strategy & Sales
• Digital Marketing
• Hypothesis Testing
• Time Series Analysis
• Regression Analysis
• Machine Learning
• Marketing Strategy
• Branding & Advertising
• Risk Management
• Hedging Strategies
• Network Plotting
• Bar Charts & Time Series
• Technical Analysis of Stocks MACD
• NPV Worksheet
• ABC Analysis Worksheet
• WACC Worksheet
• Porter 5 Forces
• Porter Value Chain
• Amazing Charts
• Garnett Chart
• HBR Case Solution
• 4P Analysis
• 5C Analysis
• NPV Analysis
• SWOT Analysis
• PESTEL Analysis
• Cost Optimization

The Pepsi Refresh Project: A Thirst for Change

• Sales & Marketing / MBA EMBA Resources

Next Case Study Solutions

• Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) Case Study Solution
• Pillsbury Cookie Challenge Case Study Solution
• Segmentation at Sticks Kebob Shop Case Study Solution
• Pedigree Growth Strategy (A) Case Study Solution
• Marketing Chateau Margaux Case Study Solution

Previous Case Solutions

• Red Lobster Case Study Solution
• Heineken N.V.: Global Branding and Advertising Case Study Solution
• TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case) Case Study Solution
• Introducing iSnack 2.0: The New Vegemite Case Study Solution
• Whole Foods Market: A Luxury Grocer in Detroit? Case Study Solution

Predictive Analytics

April 16, 2024

Popular Tags

Case study solutions.

Case Study Solution | Assignment Help | Case Help

The pepsi refresh project: a thirst for change description.

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which consumers submitted ideas for grants for health, environmental, social, educational, and cultural causes. Consumers voted for their favorite ideas, and PepsiCo funded the winners with grants ranging from $5,000 to $250,000. The case highlights the benefits and risks of traditional branding and social media branding, including a discussion of how the Pepsi Refresh Project fits with Pepsi's previous brand positioning. The case discussion focuses on how the brand team should evaluate the initiative's return on investment (from sales to social media engagement), whether they should continue the initiative for 2011, and whether Pepsi is the right brand for this kind of initiative.

Case Description The Pepsi Refresh Project: A Thirst for Change

Strategic managment tools used in case study analysis of the pepsi refresh project: a thirst for change, step 1. problem identification in the pepsi refresh project: a thirst for change case study, step 2. external environment analysis - pestel / pest / step analysis of the pepsi refresh project: a thirst for change case study, step 3. industry specific / porter five forces analysis of the pepsi refresh project: a thirst for change case study, step 4. evaluating alternatives / swot analysis of the pepsi refresh project: a thirst for change case study, step 5. porter value chain analysis / vrio / vrin analysis the pepsi refresh project: a thirst for change case study, step 6. recommendations the pepsi refresh project: a thirst for change case study, step 7. basis of recommendations for the pepsi refresh project: a thirst for change case study, quality & on time delivery.

100% money back guarantee if the quality doesn't match the promise

100% Plagiarism Free

If the work we produce contain plagiarism then we payback 1000 USD

Paypal Secure

All your payments are secure with Paypal security.

300 Words per Page

We provide 300 words per page unlike competitors' 250 or 275

Free Title Page, Citation Page, References, Exhibits, Revision, Charts

Case study solutions are career defining. Order your custom solution now.

Case Analysis of The Pepsi Refresh Project: A Thirst for Change

The Pepsi Refresh Project: A Thirst for Change is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. The Pepsi Refresh Project: A Thirst for Change is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. The Pepsi Refresh Project: A Thirst for Change case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. The Pepsi Refresh Project: A Thirst for Change will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

The Pepsi Refresh Project: A Thirst for Change case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of The Pepsi Refresh Project: A Thirst for Change, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The The Pepsi Refresh Project: A Thirst for Change case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, The Pepsi Refresh Project: A Thirst for Change case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – The Pepsi Refresh Project: A Thirst for Change

Step 1 – Problem Identification of The Pepsi Refresh Project: A Thirst for Change - Harvard Business School Case Study

The first step to solve HBR The Pepsi Refresh Project: A Thirst for Change case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Refresh Pepsi is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Refresh Pepsi, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the The Pepsi Refresh Project: A Thirst for Change. The external environment analysis of The Pepsi Refresh Project: A Thirst for Change will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in The Pepsi Refresh Project: A Thirst for Change case study. PESTEL analysis of " The Pepsi Refresh Project: A Thirst for Change" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with The Pepsi Refresh Project: A Thirst for Change macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for The Pepsi Refresh Project: A Thirst for Change

To do comprehensive PESTEL analysis of case study – The Pepsi Refresh Project: A Thirst for Change , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact The Pepsi Refresh Project: A Thirst for Change

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ The Pepsi Refresh Project: A Thirst for Change ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Refresh Pepsi is operating, firms are required to store customer data within the premises of the country. Refresh Pepsi needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. The Pepsi Refresh Project: A Thirst for Change has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Refresh Pepsi in case study The Pepsi Refresh Project: A Thirst for Change" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Refresh Pepsi in case study “ The Pepsi Refresh Project: A Thirst for Change ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Refresh Pepsi in case study “ The Pepsi Refresh Project: A Thirst for Change ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ The Pepsi Refresh Project: A Thirst for Change ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Refresh Pepsi can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at The Pepsi Refresh Project: A Thirst for Change case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Refresh Pepsi needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact The Pepsi Refresh Project: A Thirst for Change

Social factors that impact the pepsi refresh project: a thirst for change, technological factors that impact the pepsi refresh project: a thirst for change, environmental factors that impact the pepsi refresh project: a thirst for change, legal factors that impact the pepsi refresh project: a thirst for change, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: the pepsi refresh project: a thirst for change case study solution.

• sales & marketing ,
• leadership ,
• corporate governance ,
• Advertising & Branding ,
• Corporate Social Responsibility (CSR) ,

Amanda Watson

Leave your thought here

© 2019 Texas Business School. All Rights Reserved

USEFUL LINKS

Follow us on.

Subscribe to our newsletter to receive news on update.

Dark Brown Leather Watch

$200.00 $180.00

Dining Chair

$300.00 $220.00

Creative Wooden Stand

$100.00 $80.00

2 x $180.00

2 x $220.00

Subtotal: $200.00

Free Shipping on All Orders Over $100!

Wooden round table

$360.00 $300.00

Hurley Dry-Fit Chino Short. Men's chino short. Outseam Length: 19 Dri-FIT Technology helps keep you dry and comfortable. Made with sweat-wicking fabric. Fitted waist with belt loops. Button waist with zip fly provides a classic look and feel .

• Order Status
• Testimonials
• What Makes Us Different

PepsiCo Company Harvard Case Solution & Analysis

Home >> Management Case Studies >> PepsiCo Company

PepsiCo Company

Companies’ need to be more focused in operations management in order to produce and deliver goods and services that are up to the mark. The field of operations and quality management will always remain an important part for the success of any business. It serves as a theoretical base to encounter the real problems in the corporate world and thus it is a crucial part of the organization as well (Sweet, Franklyn, 1964). PepsiCo is the world’s famous brand and is known to be a leader in beverages and food products. Major brands of the company are PepsiCo beverages North America, Quaker foods North America, Frito-lay North America and PepsiCo international. Much of the brands in PepsiCo are more than hundred years old. The company is engaged in providing handy and convenient foods for customers.

Quality issues faced by the company:

The company stands out as a leader and achieved sustainable advantage but still the company has faced various problems regarding quality of products and services. PepsiCo is known to be one of the United Kingdom’s most well-known brands with respect to taste and quality of its products. Unfortunately, the company has faced several issues in the quality that resulted in great losses in terms of the reputation of the brand. The basic reason behind the problem was mismanagement in the quality control and inspection department of the company. Pepsi today stands as one of the most popular and well reputed brand but still such a well reputed and quality conscious brand failed to manage the quality of its famous brand Cadbury as there were several quality issues in the products of Cadbury.

Few years back, there was breaking news regarding PepsiCo that told the public that Pepsi was contaminated with pesticides that were dangerous for human health . The news was so shocking that it spread like a fire in the jungle. Contamination with pesticides was due to lack of attention and negligence of the quality inspection and operations management department of the company, and it affected the company in every term. The company had to bear significant monetary loss and loss with respect to brand image and brand trust as well (Ishikawa, 1985).

The news was deplorable and shocking for all the consumers worldwide because the company has built a very strong brand image, and it was one of the most trusted brands; therefore, consumers could never think of it what the breaking news conveyed to them. Because of this, other beverage companies got an opportunity to make their place in the market. Finding pesticides in Pepsi was shocking and as a result of this, Pepsi was banned in most of the countries globally. In addition to that, stocks in factories were seized, and the company was not allowed to take the stocks out of the company. These issues questioned the current management and practices that have been followed in the quality control and inspection department in Pepsi (Stephen, 1991).

Furthermore, the reliability, authenticity and accuracy of these practices were questioned and analyzed. Several other companies like Coca-cola were also in charge of finding contamination with pesticides in their beverages. The basic reason behind these contaminations was the poor sewerage treatment and industrial pollution. A test conducted by laboratory of monitory pollution revealed that the samples of Pepsi contained four severely dangerous pesticides that included: DDT, Chlorpyrifos, Lindane and Malathion, which were extremely dangerous for human health . In addition to that, number of pesticides found in the brand was almost 0.0180 mg per liter on average that is 36 times more than the limit given by EEC. Even though, the company always give importance to the maintenance and quality of the product but still severe quality issue were identified.

It is a fact that various machines were used for the cleaning and purification of water used in the manufacturing of Pepsi but still the contamination and residues of pesticides were found in the bottles of Pepsi. An investigation committee was setup to find out the root cause of the issue. The investigation committee has identified that the water used in the production of Pepsi was highly contaminated (Gilbert, G. 1992).

How does that company address quality?

After the damage in terms of money and brand image, the company has taken measures to identify the root cause of the problem to eliminate it. For the contamination of water, the company has installed various water purifiers in the factories and enhances the use of boiling water containers that boil the water and make it free from all the germs and bacteria (Hyde, 1992).

Furthermore, the company has taken every possible measure to ensure the safety in production with no compromise on quality in overall production and manufacturing process. Not only in quality but the company also focused on ........................

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.

Related Case Solutions & Analyses:

Hire us for Originally Written Case Solution/ Analysis

Like us and get updates:.

Harvard Case Solutions

Search Case Solutions

• Accounting Case Solutions
• Auditing Case Studies
• Business Case Studies
• Economics Case Solutions
• Finance Case Studies Analysis
• Harvard Case Study Analysis Solutions
• Human Resource Cases
• Ivey Case Solutions
• Management Case Studies
• Marketing HBS Case Solutions
• Operations Management Case Studies
• Supply Chain Management Cases
• Taxation Case Studies

More From Management Case Studies

• Boeing 767: From Concept to Production (B)
• Satellite Radio: An Industry Case Study
• Teamwork Turmoil
• Mrs. Fields Inc.--1993
• Maruti Suzuki India Limited - Industrial Relations (B)
• Organizational Dimensions of Creativity: Motion Picture Production
• JBS Friboi: Building a Global Company

Contact us:

Check Order Status

How Does it Work?

Why TheCaseSolutions.com?

Business Insights

Artículos, noticias, casos de estudio y documentación sobre negocios. Únete a la comunidad de +50.000 suscriptores de todo el mundo.

Áreas y funciones

Casos de estudio, tags destacados, key concepts.

Personas . Procesos . Tecnología .

Creemos que los procesos claros, con el apoyo de la tecnología adecuada, generan un entorno donde las personas trabajan más felices, y en consecuencia vuelve a tu empresa más productiva.

World class technology. Soluciones de primer nivel para tu empresa.

Case study Coca Cola vs Pepsi: historical rivalry

The historical rivalry of Coca-Cola and Pepsi has its origin since both brands entered the market, at the end of the 19th century , and since then they have had their commercial plateaus among the audience . But the important thing is that, regardless of which of the two maintains its leadership, they r emain very present today as the ideal options to accompany a fast meal at a meeting with friends.

<<< Case study Apple: Keeping on top >>>

Coca-Cola is a company founded a few years before Pepsi , and it could be said that it was the pioneer in incorporating the refreshing drink with coca extracts and caffeine , which has stimulating or energizing effects for the body, in addition to a large amount of not-so-healthy sugar , but curiously addictive, in combination with the rest of the other properties.

In the case of Pepsi , it is a drink created by PepsiCo with characteristics similar to Coca , with a similar flavor but slightly less sweet and with more gas. Emerging after Coca-Cola was his biggest challenge because it was not easy for it to be at the same place on the podium of consumer preferences.

However, there is a very loyal public of Pepsi , and to this day it is a beverage that people continue to choose, perhaps not as massively as its historic rival, but it manages to maintain a comfortable second place , which at times takes away the first place.

In today's case study , we'll be breaking down the historical rivalry between Coca-Cola and Pepsi , who came first, which of the two brands has achieved greater success over time, and what we can expect from these two giants in the future.

Case Coca Cola vs. Pepsi: the origin of the two companies.

Both Coca-Cola and Pepsi are sugary soft drinks sold worldwide , whose formulas were created by pharmacists and distributed as energy drinks for a public that wanted to consume strong non-alcoholic beverages that were pleasant to the palate. Over time, both beverages achieved a large market share and became highly social drinks .

John Pemberton was the inventor of the Coca-Cola beverage in 1886, in a formula based on coca leaves and cola nuts , which i n the early years contained cocaine and, from 1903, was replaced by caffeine. The pharmacist began to distribute t he drink as syrup to combat digestive problems and also provide a little energy to the body.

Pemberton realized that his drink could become a big business , so he commissioned a logo and in 1891 The Coca-Cola Company was founded. From then on, the company expanded to the world with great success , even reaching the Asian market with a name adapted to Chinese ideograms meaning "delicious happiness".

On the other hand, Pepsi emerged in 1893 and was created by the pharmaceutical chemist Caleb Bradham , who just five years later baptized it with the name of Pepsi Cola . Like Coca-Cola, Pepsi began to gain relevance among consumers, especially among car racers , who considered it a very tasty, refreshing, and stimulating drink.

However, in 1927 the company declared bankruptcy after the sharp decline in the price of sugar , when its founder and other manufacturers bought the ingredient in large quantities, although the price did not stop constantly rising.

After the bankruptcy, Roy Megargel formed the Pepsi Cola company and bought all the assets and the trademark from the creditors, for a sum of 35,000 USD. Although Coca-Cola had the opportunity to buy Pepsi Cola three times, in the end, it declined the offer.

Charles Guth , president of Loft Inc, took over the company from that moment on, and it was from then on that the company began to compete vigorously against Coca, even seeking to partially modify the formula so that it would be more similar to its rival Coca-Cola.

The beginning of the eternal rivalry: Coca-Cola vs. Pepsi.

While Coca-Cola developed its famous curvy bottle, expanded to Europe, and signed contracts with big celebrities, Pepsi went bankrupt because of the First World War . In 1931, it went bankrupt again but managed to quickly get back on its feet . So much so that, during the Second World War the number of advertising actions increased , which allowed it to sell soft drinks in cans.

Starting in the 1950s , Coca-Cola began to promote itself on television, while Pepsi decided to bet on rebranding , to keep up with its rival.

In 1962, Coca-Cola launched Sprite, one of the company's largest soft drink brands. For its part, Pepsi merged with Frito Lay to create Pepsico . This merger brought great economic benefits to Pepsi, surpassing its rival in profitability, due to the wide range of snack products that the company came to market. Instead, Coca-Cola did not go beyond the soft drink industry.

While Coke's catalog of brands is broader than Pepsi's, the latter makes up for it with huge global sales of its snacks. In addition, although Coca continues to be the undisputed leader in the beverage and soft drinks market, Pepsi obtained higher revenues thanks to the great diversity of products.

<<<Case study Lays: Towards the conquest of the Asian market>>>

The advertising battles of Coca-Cola and Pepsi throughout history.

Coca-Cola , perhaps due to its comfortable leadership, used more stereotypical symbols , such as the polar bear and Santa Claus for Christmas advertisements, which pointed to illusion, magic, and family unity . Instead, Pepsi's campaigns were aimed at discrediting Coca and its symbols , trying to show that it does not deserve its leadership position.

During the 1940s, Walter Mack was at the helm of Pepsi-Cola , and at that time he stood out for supporting progressive causes , during an era marked by racism. Therefore, he considered that the advertising strategy was aimed at the general public, but that excluded or denigrated African Americans.

Thus, the company decided to invest in campaigns aimed at this racial sector to expand its market share . Despite the sugar crisis, Mack came to form a sales team solely to attract the public of color, for which they suffered a lot of discrimination , both from Pepsi employees themselves and from entities such as the Ku Klux Klan and the laws of racial segregation in force in the country.

Even so, the company increased its market share considerably and was able to take advantage of its inclusive policy to denounce the racism of Coca-Cola for promoting a drink for whites only.

It also outsold its rival in sales during that time in Chicago , but the company was concerned that it would increase that racial market segment among customers . Therefore, after repeated pressure, Walter Mack left Pepsi-Cola , and his sales team to attract the African-American collective was dissolved.

Already in the 1970s, the clearest example of making a marketing strategy against its main competitor is the controversial campaign launched in 1975, called " Pepsi challenge ", where the firm defeated its competitor with a test of the two flavors of soda , totally blind, in which people had to try two unlabeled cups with each of the brand's contents inside.

Only in this way, he appealed to an honest test in which people, without knowing what they were drinking, chose the drink they liked. Thus, many people chose the taste of Pepsi over that of Coca-Cola , so PepsiCo invested large sums of money in advertising, hiring celebrities such as Michael Jackson, Tina Turner, and Michael J. Fox, among others, to promote the drink among young consumers.

Of course, Coca also carried out campaigns in response to Pepsi's hints, which sought to ridicule its constant siege to gain positioning. So it is that to this day Coca Cola remains the number one brand of beverages, while Pepsi remains in second place following in its footsteps, lurking and waiting for the moment to take the big leap that will take away the leadership.

<<< Case study Adobe: collaborative work culture>>>

To conclude, in this case study Coca Cola vs. Pepsi , we've seen that these two companies fight since time immemorial and that few rivals have attacked each other so much throughout history to gain first place in the market of their industry.

For being the first to launch the drink and for incorporating that characteristic flavor, Coca is more popular and known among people worldwide, but we can't forecast anything in the brand war.

So, what beverage do you prefer, Coke or Pepsi?

Drew's editorial team

¿nos dejas un comentario.

We use COOKIES to make your user experience better.

By staying on our website, you fully accept it. Learn more » It's OK

• How it works
• Coursework |
• Research Proposal |
• Research Paper |
• Reaction Paper |
• Term Paper |
• Lab Report |
• Annotated Bibliography |
• Case Study |
• Excel Assignment |
• Discussion Board Post |
• Interview |
• Article Critique |
• Business Plan |
• White Paper |
• Questions Answers |
• Case Brief |
• Literary Analysis |
• Capstone Project |
• Marketing Plan |
• Blog Article |
• PPT Presentation and Poster |
• PDF Poster |
• Article Review |
• Statistics Research Project |
• Motivation Letter |
• Dissertation |
• IB Extended Essay |
• Thesis Proposal |
• Movie Review |
• Literature Review |
• Film Critique |
• Grant Proposal |
• Book Review |
• Rewriting |
• Article Writing |
• Formatting |
• Proofreading |
• Business Report |
• Concept Map |
• Problem Solution Essay |
• Do My Math Homework |

PepsiCo Case Study

• How does PepsiCo balance those stakeholders such as consumers and shareholders that are interested in good tasting products and financial performance with special-interest groups and regulators that are more concerned about nutrition?

There exist four level of social responsibility – economic, legal, ethical, and philanthropic. The economic level is responsible for maximizing stakeholders’ wealth, meeting their main objectives, and creating value (Ferrell, Fraedrich, & Ferrell, 2015).

Have your dreamed that your academic life would be full of fun and emotions? You would not miss parties, datings and trips ... Instead of writing, you would play video games and chill?

We have created this service for such students as you - who can write an assignment, but prefers to spent these unforgettable years in more pleasant way. We consider that being a student is the best period of YOUR life and we would help!

Fill in the order form (less than 5 minutes) , provide your paper requirements and enjoy your life!

Why Mid-Terms.com is your BEST choice in custom writing?

• 24/7 Customer Support

We have 24/7 customer support to help you. Feel free to drop us an email or contact via free Live Chat.

100% Confidentiality

We fully respect your integrity and all details will be kept wholly confidential throughout the process.

Plagiarism Free Papers

Our every paper is written from scratch. You would never meet the person with the same work.

Save lots of cash with us!

Placing an Order You Would Get Your Own Code

Submit an order to get your referral code. This code will be unique for you and can be shared with your friends.

Note, that this code would provide your friend with 17% exclusive discount!

Earning Money

You will earn money if your friend would make an order, using your referral code. You will get a partial percentage of amount on every successful assignment completion (10% from his/her orders).

Amazing Discount System

15% off for your first any order and permanent discounts system!

Make your first order with 15% OFF and get 10% OFF MORE for ALL orders by receiving 300 words/page instead of 275 words/page

• How effective do you think PepsiCo has been in responding to stakeholder concerns about nutrition and sustainability?

Our Advantages

• English-speaking writers
• Affordable prices
• Custom writing on any subject
• Up-to-date sources only
• Complete confidentiality
• BA, MA and PhD writers
• 300 words/page
• Prices start from $10.99
• Only original papers

How it works:

Step 1: Submit the Order Form

Step 2: Proceed With Payment

Step 3: Enjoy Your Completed Paper

• While PepsiCo was trying to become a responsible and ethical company, how did the AMP Up Before You Score mobile app get distributed without proper oversight from those who are concerned about appropriate conduct and the reputation of the company?

PepsiCo tried to become a responsible and ethical company, but the distribution of the mobile app named AMP Up Before You Score was a greater step back. This app started to damage the reputation of company because her marketing campaign was not too well thought and designed. The main idea of the mobile app was the promotion of energy drink AMP. PepsiCo attempted to reach its target market (males between 18 and 24 years) by creating a mobile app like Facebook that could help to make new communications between young people. In such a way, it distributed the product without an appropriate control from the people who were worried about the reputation of the company. It should be noted that PepsiCo acted as the company with socially responsible and ethical behavior and removed the app from the market. The main reason for it was people’s negative  response that Pepsi needed to become a better corporate citizen and understand that viral marketing could become viral condemnation. Therefore, the company had to take into consideration all social aspects and to get rid of the ineffectual app (Coursey, 2009). Live Chat Order Now

Get a price quote

Our unique features

• Money-back guarantee
• Plagiarism-free papers
• Free revision according to our revisions policy
• Perfect formatting (APA, MLA, Chicago, Harvard and others)

Testimonials

for more than 15 pages --> --> --> -->

for more than 50 pages --> -->

Get for free

• FREE Revision (within 2 days) $18
• FREE Plagiarism-free papers $11
• FREE Plagiarism report (on request) $11
• FREE Reference page $11
• FREE Title page $13
• FREE Outline page (on request) $13

Total saving: $77

Affiliate Program

Say your friend to use OUR Services and Get 10%

Paper design

• Over 300 words/page
• Single or double-spaced
• Text aligned left
• One-inch margins
• 12 point font size
• You choose font face