salesforce assignment rules trigger

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How can I create assignment rule on Account, Contact and opportunities objects?

I want to create assignment rule on standard objects (Account/contact/opportunity) I couldn't find, is it not possible to create assignment rule on Account/contact/opportunity objects ?

My Scenario - When the Account/contact/opportunity record Industry field value changed from "Agriculture" to "Electronics", the business wants the record owner to be automatically assigned from "AAA" to "BBB".

How can i achieve this scenario?

• process-builder
• field-update
• assignment-rules

• Depending on the underlying need for your question, Territory Management may work for your use case. If you're interested, consider setting up Territory Management in a Sandbox to see how it works, and check out the documentation. –  sfdcfox ♦ Commented Jun 19, 2020 at 5:03

2 Answers 2

Assignment Rules are supported on the Lead and Case objects.

Assignment rules automate your organization’s lead generation and support processes. Use lead assignment rules to specify how leads are assigned to users or queues. Use case assignment rules to determine how cases are assigned to users or put into queues.

You can use either declarative or programmatic automation for this purpose on other objects, but you cannot use Assignment Rules.

• which programmatic automation process I can easily accomplish for these objects? –  Sfmcprgmr Commented Jun 19, 2020 at 4:59
• Programmatic automation means Apex triggers. If you don't want to write Apex, pick a business process automation feature . –  David Reed Commented Jun 19, 2020 at 5:02

This kind of use-case can be achieved with AppExchange apps such as SuperRoundRobin:

https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FR4MkUAL

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Not the answer you're looking for browse other questions tagged trigger process-builder workflow field-update assignment-rules ..

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Salesforce Assignment Rules Deep Dive

• July 7, 2022

What Are Salesforce Assignment Rules

Assignment rules are a standard feature in Salesforce used to automate the assignment of leads and cases. They can be a great alternative to manually assigning records. However, there are more than a few limitations you’ll want to be aware of. In this article we’ll discuss the benefits and limitations of Salesforce assignment rules so you can decide if they make sense for your organization. We’ll also share advice and guidance on how to effectively configure assignment rules.

The Benefits of Assignment Rules

Salesforce assignment rules are a powerful tool designed to streamline the distribution and management of leads and cases within an organization. By automating the assignment process, these rules ensure that leads and cases are instantly assigned to the most appropriate team members based on specific criteria such as product interest, priority, and geographic location. This target approach helps to accelerate response times, balance workload, improve team performance, and increase customer satisfaction. The use of assignment rules in Salesforce, therefore, represents a strategic advantage for businesses looking to optimize their sales and support workflows, ultimately driving growth and customer loyalty.

Limitations of Assignment Rules

While Salesforce assignment rules offer significant advantages, they also have limitations that organizations should be aware of:

• Limited to leads and cases : One of the most significant limitations of Salesforce assignment rules is the inability to assign standard or custom objects beyond leads and cases. This restriction often prompts organizations to look for an alternative solution that can assign any object .
• Lack of round robin assignment : They do not support round robin assignment, which is essential for most modern sales and support teams. Instead, each rule assigns records to a specific user or queue you designate.
• Lack of workload-based assignment : They don’t consider the existing workload of team members, potentially leading to an uneven distribution of leads and cases. This can result in slow response times and employee burnout.
• Lack of availability-based assignment : They don’t consider the availability of team members, resulting in leads and cases being assigned to team members that are away from work or otherwise unavailable.
• Difficult to maintain : Assignment rules can quickly become difficult to manage—even for small teams with simple assignment logic. Here’s an example of what a small portion of a typical assignment rule looks like:

Assignment rules can still be very useful despite these limitations. Continue reading to learn how assignment rules can be used to optimize your lead and case routing process.

How Assignment Rules Work

An assignment rule is a collection of conditional statements known as assignment rule entries. Each assignment rule entry contains one or more conditions and a user or queue to whom matching records will be assigned.

The Sort Order field can be used to change the order in which assignment rules are executed. Leads and cases will be evaluated against assignment rule entries in order and assigned by the first assignment rule entry that matches.

In the example above, we’ve prioritized our rules for Canada provinces (e.g. Ontario) higher than our country-wide Canada rule entry to ensure that leads from specific provinces don’t get assigned to the wrong person.

Next we’ll step you through how to actually create an assignment rule. 

How to Create Assignment Rules

You’ll need the “Customize Application” permission in order to manage assignment rules. If you don’t have this permission, contact your Salesforce administrator.

Ready to create your first assignment rule? Follow these steps:

• Login to Salesforce.
• Navigate to Setup .
• Search for “assignment rules” in Quick Find and click either Lead Assignment Rules or Case Assignment Rules .
• Click New to create a new rule.
• Name your rule and then click Save . We recommend leaving the Active box unchecked for now. 

Now you’re ready to specify how leads or cases will be assigned.

• Click on the rule you created.
• Click New to create a rule entry.
• Sort Order : this controls the order in which rules are executed.
• Criteria : you can enter one or more filters to define which records should be assigned by this rule.
• Owner : choose a user or queue to which records should be assigned. Alternatively you can check the Do Not Reassign Owner checkbox if this rule should not assign records.
• (Optional) Select an email template for notifying users of assignments.
• Click “ Save. ”
• Repeat the above steps for any additional rule entries.

Activate Your Assignment Rule

You can follow these steps to activate your assignment rule:

• Navigate to your assignment rule.
• Click the Edit
• Check the Active
• Click Save .

Keep in mind that only one assignment rule can be active at a time. We’ll discuss how your active assignment rule can be used to assign records in the next section.

What Triggers Assignment Rules in Salesforce

There is often some confusion about how and when assignment rules run. There are a few different ways these rules can be triggered:

• Creating a New Record : When a new lead or case is created, either manually or through an automated process, assignment rules can be triggered to assign the record to the appropriate user or queue.
• Updating a Record : If a record is updated and meets certain criteria set in the assignment rules, this can also trigger the reassignment of the lead or case.
• Web-to-Lead or Web-to-Case Submission : When leads or cases are generated through Salesforce’s web-to-lead or web-to-case features, assignment rules can automatically assign these incoming records.
• Data Import : When importing data into Salesforce, you can opt to apply assignment rules to the imported records, ensuring they are assigned according to the established criteria.
• API Creation or Update : Records created or updated via Salesforce’s API can also trigger assignment rules, depending on the configuration.
• Manual Triggering : Users with the appropriate permissions can manually apply assignment rules to leads or cases, either individually or in bulk.

Understanding these triggers is essential to effectively utilizing assignment rules in Salesforce, ensuring that leads and cases are assigned to the right team members promptly and efficiently.

Tips and Tricks

• It’s always a good idea to include a final rule entry with no conditions. This will be used to catch anything that didn’t match your rule criteria and assign it to a user or queue for review.
• It’s also a good idea to include a rule entry that assigns junk (e.g. spam, test records, etc.) to a queue for review and deletion.
• We recommend you test assignment rules in a sandbox before you add to your production org. However, keep in mind that assignment rules cannot be deployed from a sandbox to a production org.
• Custom formula fields can help to simplify complex assignment rules. For example, rather than entering lengthy criteria (e.g. lists of states by region) you could create a formula field instead. This would reduce your criteria from “STATE/PROVINCE EQUALS IL,IN,IA,KS,MI,MN,MO,NE,ND,OH,SD,WI” to “REGION EQUALS Midwest”.
• You can enable field history tracking on the owner field to track assignments made by your assignment rules.

Frequently Asked Questions

What happens to records that don’t meet salesforce assignment rule criteria.

These records will be assigned to whomever is designated as the default lead owner or case owner.

What are the different types of assignment rules in Salesforce?

Salesforce currently support lead and case assignment rules. Additionally, account assignment rules can be created as part of enterprise territory management.

What is the order of execution for assignment rules?

It’s important to understand exactly when assignment rules are run in relation to other events. For example, assignment rules are run after apex triggers and before workflow rules. See Salesforce’s Triggers and Order of Execution article for a comprehensive list of events and the order in which they’re executed.

How do you run assignment rules when creating or editing records using the REST API?

You can use the Sforce-Auto-Assign header when making REST API calls to control whether or not assignment rules run.

Salesforce assignment rules can be a valuables tool for many organizations. However, it’s important to understand the limitations. If you’re struggling with assignment rules it may be time to look at alternative solutions. Kubaru is a powerful automated assignment application for Salesforce. Check us out on the Salesforce AppExchange or contact us to schedule a demo.  

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Trigger assignment rules from apex

Automatically assign the leads or cases to users or queue using assignment rules when they are inserted via api or back-end apex logic..

Being a Salesforce Admin or Developer, I assume you have setup Assignment rules for your projects to auto assign cases or leads to either queue or user based upon some criteria.

The active assignment rules can be automatically triggered by checking the “ Assign using active assignment rules ” checkbox under the properties section of the lead or case page layouts . This option is only available if there are active assignment rules present on either lead or case.

This automation will only applicable if the records is created from Salesforce UI and not through backend, which means through apex or REST API. There is no option in DML statements to assign the owners based on active assignment rules as of now. You need to manually specify active assignment rule to auto assign cases to users/groups.

Explaination:

• Instantiate Database.DMLOptions
• User DMLOptions variable to assign assignment rule id queried by SOQL
• Insert the case/lead record after configuration
• If case/lead is matching the criteria of assignment rule, then it will automatically assigned to user or queue.

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Useful salesforce plugins.

Salesforce Order of Execution

Workflow Vs. Process Builder

About 30 mins

Learning Objectives

Case management tools in salesforce, plan for case automation, share case lists or workloads with queues, add automatic case assignment with rules, add automatic case escalation with rules, add automatic responses to customers with rules, more case management tools in salesforce.

• Challenge +500 points

Looking for Help?

Expect a response within 24-48 hours from Help or the community.

Automate Case Management

After completing this unit, you’ll be able to:

• Route case ownership with queues.
• Assign cases automatically.
• Escalate cases when necessary.
• Respond to customers automatically.

Accessibility

This unit requires some additional instructions for screen reader users. To access a detailed screen reader version of this unit, click the link below:

Open Trailhead screen reader instructions .

Case management means organizing customer cases into one place and making sure they go to the right person, for the right answer, by the right time. Service Cloud does all that behind the scenes with automation tools. Service is easier, faster, and better with a little automation.

Maria checks out a few of the main case automation tools. She notices automatically is the key word.

Based on what the tools can do, Maria jots down some questions to ask Ursa Major Solar’s service team. The answers determine which tools Maria uses to automate case management.

Based on Maria’s case automation planning, she knows that the Platinum Support team shares a workload of incoming cases. These cases are from customers who pay extra for the best service. To help these agents find and work off this list of cases from high-priority customers, Maria creates a queue. Here’s how she does it.

• Click the setup gear icon and select  Service Setup .
• From Service Setup, enter Queues in the Quick Find box, then select  Queues .
• Click  New .
• Type a Label and Name for the queue, such as  Platinum Support .
• If you want the support agents included in the queue to receive an email when a new case arrives, leave Queue Email blank. Otherwise, type an email address to notify a person or persons with the email address when each new case arrives.

• Add members, including yourself, to the queue and save your changes. Now that the queue is created, let’s check it out as if we were support agents. We can get there with a few clicks.
• Select the Service Console app from the App Launcher. Then click the  Cases tab.

While planning for case automation, Maria learns that she can assign incoming cases to one person, groups of people, or even queues. Since some support agents at Ursa Major Solar work on solar panel installation, she creates an assignment rule so that any case with a reason that includes “installation” is automatically assigned to them. This is what she does.

• From Service Setup, enter Case Assignment Rules in the Quick Find box, then select  Case Assignment Rules .
• Type  Solar Panel Installation and save your changes.

• In Sort Order , type  1 so that the entry we add is processed first. Typically, you’d create one assignment rule with many different entries, which are processed in chronological order. When a case matches an entry, it’s assigned without proceeding to other entries.
• For entry criteria, select  Case: Case Reason equals Installation . One of the many useful things about case assignment rules is that you can determine how cases are assigned based on fields from records other than cases. For example, you can choose case assignment based on fields from accounts, contacts, assets, or users.
• Add yourself as the User assigned to the rule entry. We assume you’re a support agent who’s an expert at solar panel installation.

• Save your changes.
• Click Edit to mark the rule as Active, then save your changes. When you activate an assignment rule, it disables any other assignment rules in your organization, so make sure that your active rule includes all of the assignment entries that your support team needs.

Now any cases about installation issues are automatically assigned.

When planning case management with the service team, Maria learns that certain cases must escalate to the right person within 5 hours. A lingering customer case can ruin a big deal or tarnish Ursa Major Solar’s brand. Just like assignment rules, Maria can use escalation rules to specify criteria that automatically trigger an action on a case. For case escalation, she uses her org’s default business hours, which simply means the service team is available 24 hours a day, 7 days a week. She can change Business Hours later from Company Settings in Service Setup. Here’s how Maria sets the rule.

• From Service Setup, enter Escalation Rules in the Quick Find box, then select  Escalation Rules .
• Type Gold Support , then Click  Active and save your changes. Activating a rule deactivates any existing active rules.

• In Sort Order , type  1 so that the entry we add is processed first. In the real world, you’d create one escalation rule with many different entries, which are processed in chronological order. When a customer issue comes in and is converted to a case, it’s assigned based on the first entry it matches.
• For entry criteria, select  Case: Status equals New . Similar to other rules, you can determine automatic case escalation based on fields from records other than cases.
• Set business hours to your organization’s default 24/7 support.
• Set that escalation times are based on when cases are created.
• Save your changes, then  New to add an escalation action.

• Auto-assign cases to you, and from  Notification Template , click the lookup icon to pick any template. At a real company, you’d assign cases to a support manager or team.
• Select yourself as the user to notify, and from  Notification Template , click the lookup icon to add a template to see how this works. Save your changes.

Now any cases that haven’t been closed in 5 hours are assigned to the right person.

Note : To keep the Assign using active assignment rule box checked by default on cases, update the Layout Properties on case page layouts.

From Maria’s case automation planning, she knows the service team wants customers to receive a confirmation when their case is received. With auto-response rules, she can make sure each Ursa Major Solar’s customer knows that their voice is heard. She sets up response rules so that customers are automatically sent a personalized email when they ask for help. Here’s how she does it.

• From Service Setup, enter Case Auto-Response Rules in the Quick Find box, then select  Case Auto-Response Rules .
• Type Welcome to Support , then Click  Active and save your changes. Activating a rule deactivates any existing active rules.

• In Sort Order , type  1 so that the entry we add is processed first. In the real world, you’d create one response rule with many different entries, which are processed in chronological order. When a customer issue comes in and is converted to a case, it’s assigned based on the first entry it matches.
• For entry criteria, select  Case: Case Origin equals email . Similar to escalation rules, you can determine the automatic response to send to a customer based on fields from records other than cases.
• Add a name and email address to include in the From line of the email template to send to customers.

• Save your changes and you’re done!

With basic case automation complete, the service team at Ursa Major Solar is looking forward to easier, faster service. But Sita and Roberto want to make the most of their Service Cloud investment. They wonder what other case management tools the team can use in the future.

Maria looks into more case management options. She jots down these discoveries to share.

Sita and Roberto want to explore some of these tools when they return to the case management stage of their service journey. But for now, they’d like to jump ahead to the basics of digital engagement.

• Salesforce Help : Set Up Queues
• Salesforce Help : Assignment Rules
• Salesforce Help : Set Up Escalation Rules
• Salesforce Help : Set Up Auto-Response Rules
• Salesforce Help : Lightning Experience Customization

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