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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 20 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla's Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors - To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues - You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers - This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention - By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market - Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers - Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR - Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: "You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders."
• Boost sales and revenue - When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 - Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 - Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 - Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 - Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience's attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 - Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 - Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 - Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 - Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 - Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) - State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) - You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) - Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) - Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) - There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 - Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 - Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 - Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , word cloud , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 - Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 - Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 - Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 - Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 - Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 - Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla's product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 - Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone's attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme - Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides - Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery - Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids - Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive - 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter's delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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More from AhaSlides

19 Elements of a Powerful Product Presentation

• By Judhajit Sen
• July 2, 2024

A product presentation is a business PowerPoint or Google slide deck that showcases a product’s market, key features and unique value proposition. Its main goal is to inform and inspire action, whether making a purchase or investing in the product. 

During a product presentation, businesses introduce a new or rebranded product to their audience. They explain how the product works, address customer pain points, and highlight its benefits. Visual aids like videos, images, and slideshows often help illustrate these points. 

Product presentations can happen at various stages of product development. Top management might present new products to the board of directors, investors, and potential partners. Product managers may share beta versions with their team, and sales associates often present to prospects during sales visits.

Effective product presentations combine slides and speeches to showcase key product details and benefits, aiming to generate interest and drive product sales. These formal or informal presentations may include live demonstrations and other multimedia resources.

A successful Google slide or PowerPoint presentation explains the product’s purpose and operation and then expands on how it meets customer needs and solves specific pain points. Presentations can be delivered in person at conferences, focus groups, or shared online to drive traffic. A strong product presentation helps businesses stand out, win customers, gain investor trust, and convey their brand story.

Key Takeaways

• Understand Your Audience: Thoroughly research your audience’s needs and preferences. Customize your presentation to address their pain points and interests.
• Engage with Visuals: Use high-quality visuals, interactive elements, and multimedia to engage your audience. Visual aids should be clear and support your message without overwhelming the slides with text.
• Effective Storytelling: Use storytelling to make your presentation relatable and memorable. Share real-life product presentation examples, customer experience, and compelling narratives highlighting your product’s benefits.
• Clear Call to Action: Conclude with a solid call to action. Summarize the key points and instruct your audience on the next steps, whether it’s making a purchase, contacting for more information, or investing in your product.

Importance of Product Presentations

In a crowded market, having a standout product isn’t enough. A compelling product presentation can set your brand apart, creating those “eureka” moments for your audience. It’s the key to winning over potential business and boosting sales.

Today’s consumers face countless product choices and have shorter attention spans. Your product presentation might be their first interaction with your brand, so making a solid impression is crucial. A well-crafted presentation introduces your product effectively and leaves a memorable mark, pushing them closer to buy your product.

Product slideshows play a vital role in building brand loyalty and customer trust. They allow you to showcase your product’s features and value, influencing how customers see your brand. An engaging presentation can foster a lasting business relationship and turn prospects into loyal customers.

Interactive presentations are compelling. They engage the audience more deeply, making your message stick. Whether through videos, additional information pop-ups, or dynamic effects, interactive presentation ideas can make your product unforgettable.

An excellent presentation on any product not only informs but also convinces and converts. It’s your chance to communicate with stakeholders, gain their buy-in, and enhance your brand’s equity. This is especially important during product launches, feature updates, and sales presentations .

Product ppts also offer valuable feedback opportunities and help sales teams improve their presentation skills. In the digital age, they are essential for remote sales, providing an immersive experience that can close deals more effectively.

Product slide presentations are essential tools in your marketing strategy. They generate awareness, attract media attention, and position your brand in customers’ minds. A captivating presentation can drive sales and establish a robust and trusted brand.

Following are 19 elements of a powerful product presentation.

Objective of the Presentation

Creating a powerful product ppt starts with clearly defining your goals and objectives. Whether launching a new product, rebranding, or upgrading an existing one, you must know what you aim to achieve.

First, determine your specific goals. Are you seeking investors to expand production? Do you need more funding from management to increase output? Are you looking to secure partnerships with distributors or retailers or introduce the product to potential clients? Understanding your goals will shape your entire presentation.

Next, explain why achieving these goals is crucial. For example, securing distributor partnerships can expand your product’s reach, boost sales, and increase market share. Clearly stating the importance helps your audience see the value in your objectives.

Also, plan how to communicate with your audience and what action you want them to take after your presentation. Do you want prospects to contact you or make a purchase? Do you want the sales and marketing team to develop a new market strategy for internal presentations? 

Make your goals SMART – Specific, Measurable, Attainable, Realistic, and Time-bound. Every slide should consider your goals and include a clear call to action .

Lastly, identify the purpose of your presentation. Ask yourself key questions: What is the presentation’s goal? Who is the target audience? Answering these questions will help develop a focused business plan to achieve your goal.

Make your product presentation effective by clearly defining your objectives and aligning every part of your presentation with these best practices.

The Audience

Understanding your audience is essential to creating powerful product slideshows. Successful brands stand out by knowing what matters to their audience and delivering it effectively.

Don’t assume you know what your audience wants—many businesses fall into this trap. Instead, take these steps:

Research Thoroughly: Dive deep into understanding your audience. Develop buyer personas and analyze customer data to spot trends.

Stay Updated: Monitor social media, forums, and industry news to stay in tune with what matters to your audience.

Access to information is easier than ever, and potential buyers research extensively before making decisions. Your presentation is your chance to show that you understand their needs and how your products can improve their lives or businesses.

You can make a lasting impact by tailoring your presentation to resonate with your audience’s needs, preferences, and pain points. Speak their language and address concerns to create a presentation that connects and convinces.

If you’re presenting a product remotely, research your audience beforehand. Understand their demographics, interests, and buying habits. This knowledge will help you craft a pitch deck that effectively addresses objections and meets their expectations.

During your presentation, focus on delivering relevant information and benefits that matter most to your audience. Pay attention to their reactions and adjust your approach to ensure your message resonates clearly and convincingly.

Presentation Outline

Begin with a solid outline to create a powerful product slide presentation. Here are key steps to follow:

Outline Main Points  

Begin by outlining the salient points you want to cover in your presentation script . This helps ensure you don’t miss any important information. Decide on the topics and the sequence in which to present them and show this outline to your audience. It sets expectations and keeps your delivery clear.

Organize the Agenda  

Next, organize the agenda. An agenda is a list of topics you plan to discuss in the order you want to talk about them. This is particularly useful in a product presentation due to the amount of information typically covered. Create a visual aid for your agenda so your audience knows what to expect and when to ask questions.

Plan Your Content  

Finally, plan your content based on your audience’s needs. Here is an essential structure for a product presentation:

– Introduction: Start with a brief introduction.

– Organization Overview: Provide an overview of your company.

– Problem Statement: State the problem your product solves.

– Product Solution: Describe your product and how it solves the problem.

– Value Proposition: Highlight the unique value of your product.

– Product Positioning: Show how your product stands out in the market.

– Case Studies: Present real-life cases or examples.

– Social Proof: Share positive feedback or endorsements.

– Conclusion and Call-to-Action: Wrap up with a conclusion and a clear call-to-action.

Following this presentation outline can create a compelling and organized product ppt that keeps your audience engaged and informed.

Introduction

Starting your product presentation strong is essential. It sets the tone for the whole session, and a great start can lead to an excellent finish. You must grab your audience’s attention immediately, establish credibility, and prepare them to listen.

Avoid wasting those critical opening minutes with unnecessary details. If you lose their attention early, it will be hard to get it back. There are several effective ways to begin your presentation.

Consider telling a compelling story about what led you to create the product. If you’re rebranding, discuss how the product has evolved. You could also quote shocking headlines or statistics related to your product. For instance, you might highlight a study that underscores the need for your solution. Another approach is to ask a thought-provoking question that articulates the problem, like “Do you spend too much time tracking inventory?”

Starting with a captivating image or video can also be powerful. To engage your audience visually, show live videos of customers using your product.

Your opening presentation template should be attention-grabbing. Use visual metaphors or unexpected scenarios to showcase your product. Techniques like a relevant joke, a surprising icebreaker for presentations , or even a moment of silence can effectively hook your audience.

Introduce yourself briefly, giving your name, position, and role with the product. This helps your audience understand why you’re the one presenting. Remember, those first few seconds are crucial. A powerful introduction with a visually strong opening slide can make your audience eager to learn more.

Company Overview

Give a general introduction to your company. Include these steps to highlight important aspects of your business:

– Company name

– Vision, mission, and goals

– Establishment date

– Products and services offered

– How your business and products have grown

– Key team members

Next, provide context about your company:

– Many attendees may not be familiar with your company, so give background information.

– Use customer lists, funding details, or achievements like awards to show company values and mission.

By covering these points clearly and concisely, your “Company Overview” presentation will effectively introduce your business and its offerings to your audience.

Engaging and Interactive Content

To give a product presentation that is powerful, you must craft content that resonates with your audience. Effective presentations aren’t just about fancy visuals; they start with solid, convincing information that connects with viewers.

Begin by understanding what matters most to your audience. Some prioritize quality over price, while others seek convenience. Tailor your content to address these concerns directly.

Your presentation should be concise yet focused on the customer’s benefits. Highlight how your product solves their problems and stands out from the competition. For example, while buying and installing new equipment can be complex, emphasize how it cuts costs and boosts productivity.

To captivate your audience, incorporate interactive elements like charts and before-and-after slides. Engage multiple personas with segmented content and tabs. Use multimedia presentation elements such as videos and GIFs to maintain interest and encourage exploration of your product.

Combining relevant content with interactive features allows you to create a presentation that effectively informs, engages, and persuades your audience.

Problem Statement  

To create a good presentation , start with what matters most – the problem your customers face. They care about this most, and it’s why they’re listening to you. By focusing on their needs immediately, you show them you deeply understand their challenges.

Highlight the Pain Points: Use real examples and data to illustrate these challenges. Show how not addressing these issues can impact them. This helps your audience see why solving this problem is crucial.

Visualize the Pain: Use visuals like infographics to make these points clear and memorable. Icons or data presentation tools like simple graphics can show the severity of these challenges in an easy-to-grasp way.

Tell a Story: Share customer stories to make the problem relatable. Use animations or real-life examples that your audience can connect with. This makes the problem tangible and easier to understand.

Go Beneath the Surface: Often, the real problem isn’t obvious. Use the iceberg model to explain this. What’s visible is just the tip; underneath lies the more profound, unseen issue. Explain how addressing this hidden problem can lead to significant solutions.

By starting with the problem and showing its impact, you set the stage for why your product or solution is necessary. This sets a clear path for the rest of your presentation.

Design and Visual Aids

When crafting your product ppts, one of the keys to success lies in your design and visual presentation aids . Think back to that last boring presentation you endured. How were the slides? Dull colors, confusing visuals, too much crammed onto each slide? If so, you probably zoned out like others do with bad slide decks.

No matter how great your content, poor product presentation template design hurts your presentation and credibility. To nail it, keep things professional with clean, organized layouts. Here’s how:

First, stick to legible fonts—no more than three types throughout your slides. Limit colors, too; strong contrast between text and background is necessary. Align typography, best colors for your presentation , and visuals with your brand’s identity for a polished look. 

Next, visuals matter. Most people are visual learners , so impactful images help ideas stick. Avoid pixelated or cheesy stock photos—opt for high-quality visuals that enhance your message. Stick to one main idea per slide, illustrated with one or two powerful images. 

Lastly, remember: Less text, more visuals. Show, don’t just tell, the value of your product. Research shows people remember visuals far better than words alone, so make every slide count.

By mastering slide design and choosing the right visuals, you’ll captivate your audience and ensure they remember your persuasive presentation long after it’s over.

The Product Solution

Focus on framing your great product as the solution to a specific problem. Start by explaining exactly how the product addresses the pain point you identified earlier. Use evidence like case study presentations  and user testing to pitch your product. Highlight your product features and connect them directly to the problems they solve.

For new products, showcase in-company user and beta testing results if customer testimonials aren’t available yet . If your product competes with others in the same industry, use comparison slides or charts to demonstrate its unique advantages. This helps highlight where your product excels compared to industry standards and competitors.

Integrate animation or video to present a product that solves problems in real-world scenarios. Show the audience the consequences of not using your fantastic product, backed by real examples of potential costs or inefficiencies. This type of presentation can help emphasize the value proposition and positions your product as a necessary solution.

Solution-Oriented Approach: Frame your product as the answer to a specific problem.

Evidence-Based Support: Use case studies and user testing to validate your product’s effectiveness.

Highlight Unique Features: Use comparison charts to show how your product stands out in its industry.

Visual Demonstrations: Utilize animation or video to demonstrate real-world applications of your product.

Cost of Inaction: Illustrate the potential costs or inefficiencies of not using your product.

This structured approach ensures that your product presentation can help inform and persuade your audience effectively.

Storytelling

Storytelling is an indispensable  audience engagement strategy in product ppts. It helps make your main points memorable and relatable.

Begin by sharing stories that highlight the existing problems in your niche before your product arrived. This sets the stage for showing how your product can change the industry. Use compelling statistics and figures to build a strong case. This approach helps convince potential customers of your product’s superiority.

If your product is rebranded or repackaged, storytelling is your chance to address any doubts or misconceptions. Reassure your audience of the benefits they will gain from purchasing your product.

To make your ppt relatable, include the product’s origin story. Explain how the idea came about and use real-life examples to connect with your audience. For instance, tell a story about a person or company struggling with a problem and how your product provided the solution. Actual case studies can be a great source of inspiration.

Craft a captivating narrative around your product. Take your audience on a journey through the inspiration behind the product, its development, and the problems it solves. 

For remote presentations, storytelling can create a personal and engaging connection between you and your audience. A relevant and well-told story will capture attention, provoke emotion, and strengthen the bond between you and your listeners.

Highlight what your product can do for your audience. Tailor your explanations and stories to fit their needs. Use visuals and data to show potential customers how your product solves problems and improves lives. This helps them see the actual value.

For returning customers, emphasize how the product enhances their lives and fits into their daily routines. Solving a need saves them time and adds convenience. This builds trust and strengthens loyalty to your brand. For instance, a new product can complement what they already use, or a software update can make their experience smoother.

When presenting to investors, highlight revenue projections, market potential, and why your product stands out. Use precise data and trends to illustrate growth opportunities. Visuals can make big numbers and market insights more impactful.

For partners, show how collaboration benefits everyone involved. Discuss ideas like ambassadors or beta testers to expand your product’s reach. This shows commitment to mutual success.

Using the “cost of doing nothing” technique, demonstrate to potential customers why not choosing your product could cost them more in the long run. Make the benefits clear and easy to understand, showing how your product improves their lives.

Presenting the benefits of your product in a straightforward way is crucial. Focus on how it solves problems and improves lives, and you’ll effectively capture your audience’s attention.

Short and Simple

Create product presentations that are not like long speeches or school lectures. No one wants to sit through hours of talking, and studies show people start tuning out after about 30 minutes .

Remember, you won’t have much of your audience’s time or patience. So, what’s the main thing you want them to remember? How quickly can you say it?

Follow the 10-20-30 rule for presentations from Guy Kawasaki.  Use just ten slides, speak for 20 minutes, and use big text. Or whatever rule you pick, stick to your main message and skip anything that doesn’t help.

Don’t pack your presentation with too much info. Focus on what’s most important about your product. Remember, less is more to keep your audience interested.

Highlight the key steps in your product’s journey. Begin with a roadmap template to show where your product stands currently. This gives a clear view of its lifecycle, from the initial idea to its launch. While investors expect a roadmap to gauge progress, regular consumers may not, though they appreciate when big brands creatively share their origin stories.

Use a visual layout to illustrate the stages your product must go through to become a reality. In a pitch presentation, start at the beginning of the roadmap after ideation and prototypes. Then, show what lies ahead—like the launch of new versions—to emphasize future plans. For a product launch presentation, place your product at the finish line on the roadmap. Highlight your team’s journey and accomplishments proudly with your audience.

Positioning your product is crucial in explaining why this presentation matters. Describe what makes your product unique and why customers should choose it over other mediocre products. Prepare statements that highlight attractive features and demonstrate its differentiation in the market.

Product roadmaps breathe life into visions by showcasing vital elements like vision, strategy, goals, and launch timelines. They serve as a roadmap from idea to customer feedback, showcasing key milestones.

Body Language

Body language or nonverbal communication is vital to the success of your presentation. They can significantly impact whether your presentation succeeds or fails. Here’s why: People pay much more attention to how you sound and move than to the actual words you say. This means they notice things like eye contact , facial expressions, gestures, posture, and how you move around.

To connect effectively with your audience, consider these positive body language tips:

– Smile genuinely: Show your enthusiasm.

– Stay relaxed: It helps you appear confident.

– Use power poses: They convey authority.

– Show your passion: Let your enthusiasm for the product shine through.

– Maintain eye contact: Engage with your audience.

– Speak clearly: Ensure everyone can hear and understand you.

– Move around: Use the space to interact with your audience.

– Speak at a steady pace: Neither fast nor slow.

– Use hand gestures: They can emphasize key points.

– Avoid slouching: Stand tall and confident.

– Remember to breathe: It keeps you calm and composed.

Lastly, be confident in yourself and your product. Authenticity builds trust, so speak from the heart and let your enthusiasm shine through. Your hard work deserves to be presented with passion and sincerity.

Avoid These Nonverbal Mistakes

When you make product presentation, be mindful of your body language to support your story and connect with your audience. Avoid these common mistakes:

– Hands in pockets: Indicates a lack of openness.

– Crossed arms: Suggests defensiveness or anxiety.

– Poor posture: Conveys disinterest and unprofessionalism.

– Checking the clock: It can make your audience uneasy.

– Overlooking audience reactions: Pay attention to subtle cues to keep them engaged.

By being aware of your body language and avoiding these pitfalls, you can deliver a more compelling and engaging product presentation that resonates with your audience.

Demonstrable Success

Showcase real-life examples of your product in action and customer feedback to establish credibility in a speech and highlight your product’s effectiveness. Here’s how you can make your presentation stand out:

Incorporate Customer Stories: Use testimonials and case studies to show how your product has benefited real customers. This convinces your audience that your product delivers real results.

Highlight Real Success: Describe specific instances where your product has succeeded. Share stories of how customers used the product to solve problems, supported by concrete examples. This demonstrates your product’s value and resonates with your audience’s needs.

Showcase Social Proof: Include customer testimonials or other forms of social proof in your presentation. These endorsements reinforce the reliability of your product and validate its effectiveness.

Visualize Customer Success: Use visuals like customer scenarios, reviews, ratings, and case studies to illustrate how your product addresses customer needs. Highlight performance metrics such as downloads, engagements, and purchases to quantify your product’s impact.

By weaving these elements into your presentation, you can effectively demonstrate your product’s success and credibility, compelling your audience to trust and invest in your solution.

Ending your product presentation effectively is crucial to leaving a lasting impact on your audience. Your conclusion should recap your discussion points and highlight why your product stands out. It’s a chance to make your audience remember you.

There are many effective ways to end a presentation . You can summarize your product’s benefits and unique features. Sharing glowing reviews, awards, and success stories can reinforce your credibility. For instance, if your software boosted Company A’s sales by 55%, mention it. If you offer on-demand delivery, emphasize how you’ve helped thousands save on delivery costs.

Closing with a compelling call to action is key. Tell your audience what you want them to do next, whether purchasing your product or signing up for a trial. End with a thought-provoking question or a memorable quote to keep them engaged. Thank your audience for their time, and encourage questions to maintain their interest.

A strong conclusion reinforces your message and motivates your audience to take the next step towards benefiting from your product.

At the end of your presentation, potential customers or investors will probably have questions about your product. These questions help them figure out if your product fits their needs. Common questions might be about:

– Scalability: Can your product grow with our company?

– Pricing: What will it cost us?

– Quality assurance: How reliable is your product?

– Ease of use: Is it user-friendly?

– After-sales support: What help can we expect after buying?

For instance, if you’ve made a digital product like CRM software, they might ask:

– Is your software scalable?

– Will it support our company’s growth?

– How will it improve our daily operations?

– Can it boost our sales or help us compete better?

Many clients may request a product demo of the physical product or trial of your software. Anticipating these questions shows you understand their needs and helps you prepare. Answering them well impresses your audience, builds their trust, and boosts your chances of making a deal.

Thank your audience after the presentation for active listening . Encourage them to ask questions to engage them. Listen carefully and give clear answers. If a question isn’t clear, ask for more details. Be honest and avoid making promises you can’t keep.

After designing your slides and putting your creative presentation ideas together, your ppt needs a few rounds of edits to truly shine. Keep editing aggressively until your presentation is clear and free of fluff. Focus on improving language accuracy, flow, and overall legibility. Remove anything that doesn’t relate to the core message.

Seek feedback from your mentor and team members. Their fresh eyes can spot errors or unclear ideas you might miss. Even if you’re a good editor, others can help you refine your presentation.

Once you’ve given your remote product presentation, request feedback effectively and professionally. Be specific in your request. For example, ask for feedback on your delivery or the use of visual aids. Timing is crucial. Send your request soon after the presentation while the details are fresh, but give the person time to respond. Be polite and appreciative of any feedback you receive. Remember, feedback is meant to be helpful, not critical. Thank the person for their time and input, and let them know you value their opinion.

Practice is key to creating a great product presentation. Rehearsing until you’re perfect helps you deliver captivating business presentations.

Why is practice so important? Even if you have a deep understanding of your product, practice helps you communicate your ideas clearly and persuasively. Notable speakers like Steve Jobs and Dr. Jill Bolte-Taylor practiced their speeches many times before going on stage, which helped them nail their presentations every single time.

Rehearsing your presentation builds confidence and makes you familiar with your key points. It also gives you a chance to:

– Weed out irrelevant points or jargon

– Try new presentation techniques like a strong opening or a pause to play a clip

– Streamline your presentation to fit the allotted time

Practice your presentation many times before the big day. Start by practicing alone, perhaps in front of a mirror. Then, practice before a small group of friends, family, or colleagues to get natural feedback.

During practice, time yourself, record your sessions, and take notes. Enunciate tricky words, pause when you make mistakes, and refine your presentation structure. Review the recorded clips and feedback from your practice audience, and incorporate this feedback into your subsequent practice sessions.

The goal is not to deliver your presentation exactly as you memorized it. Instead, aim to:

– Avoid sounding too rigid or rehearsed

– Present your product or service confidently

– Handle questions and comments from your audience without getting lost or overwhelmed

Practice helps you prepare for the public speaking aspect of your presentation, ensuring you speak clearly and effectively to your customers. Whether you’re presenting in person or remotely, rehearse thoroughly to make a strong impression and communicate your message with confidence.

Mastering Powerful Product Presentations

In today’s competitive market, delivering a compelling product presentation is crucial. The goal is to inform and inspire action, whether it’s making a purchase or investing. A strong presentation highlights your product’s market, key features, and unique value proposition, all while addressing customer pain points.

To create a presentation that stands out, clearly define your objectives and understand your audience’s needs. Use a well-structured outline to ensure you cover all important points, from introducing your company to detailing the product’s benefits. Engaging visuals and interactive elements can make it a more memorable and  persuasive speech .

Emphasize storytelling to connect emotionally with your audience and use real-life examples to demonstrate your product’s effectiveness. Keep your presentation concise, focusing on the most critical information to maintain interest. Effective body language and a strong conclusion with a clear call to action can leave a lasting impression.

Remember, a successful product presentation is the process that showcases what your product is and also convinces your audience why they need it. By following these steps to creating a powerful presentation, you can  capture attention and drive results.

Frequently Asked Questions (FAQs)

1. What is the most important goal of a product presentation?  

The primary aim is to inform and inspire action. This could mean convincing the audience to purchase or invest in the product. By showcasing the product’s market, key features, and unique value proposition, the presentation aims to make a strong impression and drive engagement.

2. Why is understanding the audience important in a product presentation?  

Knowing your audience helps tailor the presentation to their needs and interests. This ensures that the content resonates with them, making it more likely they will see the value in your product and take the desired action. Researching your audience and addressing their pain points is crucial for a successful presentation.

3. How can I make my product presentation more engaging?  

Incorporate interactive elements such as charts, videos, and before-and-after slides. Tell compelling stories highlighting the product’s benefits and use visuals to make your points clear and memorable. Keep the presentation concise and focused, avoiding information overload to maintain your audience’s attention.

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Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

helped business professionals at:

Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. AI product research provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Presentations

15 Best Presentation Software for 2024 (Full Comparison Guide)

Written by: Orana Velarde

In this comparison guide, we’ll analyze each of these tools and many more to understand what the difference is between them so you can  choose the best presentation maker for your business.

So, if you want to stand out from run-of-the-mill PowerPoint presentations and have reliable presentation templates and software that will help you collaborate with team members and design stunning slide decks in a fraction of the time, you’ll need this guide. 

Let’s get started.

Table of Contents

• Google Slides
• Microsoft PowerPoint
• Beautiful.ai
• Microsoft Sway

What are Presentation Tools

Presentation tools are software applications that enable users to visually present ideas or share knowledge. These presentations are delivered in a slide-show format using a combination of text, images and other graphic elements.

Presentation software is frequently used to pitch an idea to investors , present proposals to clients , introduce new products or services to customers, train staff on new policies or ideas , or teach your students new or complex concepts.

Best Presentation Software: A Visual Comparison

When choosing the right presentation programs for your projects, there are some things to consider:

• Does the price point fit your budget?
• Is it easy to use?
• Who is the program geared at: businesses, educators, bloggers or social media managers?
• Does it have lots of templates to choose from? Are they good quality and helpful?
• Is the built-in graphic asset library extensive and varied?
• Can you embed content, add videos or GIFs?
• Can you add audio to your presentations?
• Can elements be animated?
• Is it desktop or cloud-based ?
• Can you use it to create presentations on any of your devices?
• Can finished presentations be viewed offline?
• Can you have team accounts or business accounts for easy collaboration inside your company?
• Does it include a Brand Kit? Is it easy to use?
• Can the finished presentation be shared online straight from the presentation software?
• Can your presentations be uploaded to the cloud privately with password protection?
• Does the presentation software include analytics to see how your projects perform on social media?
• Can you use the finished presentation as a lead generator straight from the software?

We'll take a look at all these aspects in the following list of best presentation software so you can make your own well-informed decision.

Last updated on May 30, 2024.

Visme is a powerful presentation software and all-in-one content authoring tool. It has a user-friendly interface and an extensive set of tools that make it easy for both beginners and experienced professionals to design and deliver impactful presentations.

Presentations made with Visme go beyond the standard slide deck to incorporate interactive elements and easy, full-featured offline sharing.

Making professional presentation slides with Visme is easy and straightforward. Create slides from scratch using content blocks and the extensive slide libraries categorized by style. Browse the presentation template library to find pre-designed slide decks which you can easily customize to fit your needs.

That's not all that Visme can do, though.

You can also use Visme to create other visual content, such as digital documents, animated infographics, interactive reports and whiteboards. There are tons of customizable templates that come built-in with the app.

You can also use Visme to create other visual content, such as infographics, reports and interactive charts. There are tons of customizable templates that come built-in with the software.

Visme can be used for free to test it out for as long as you want. With a free account, you can create up to three projects.

To access all of Visme's capabilities, you can upgrade to one of the paid plans .

• Starter: $12.25/month paid annually
• Pro: $24.75/month paid annually
• Visme for Teams: Custom – learn more here

If you're a nonprofit organization, you may qualify for a discount. Visme also offers separate Education plans for students and teachers.

Ease of Use

Visme is incredibly easy to use. Switching from slide to slide is a breeze, and you can even save a slide to your content block or slide library to reuse later.

The editor comes with a handy sidebar that lets you browse media, graphics and data tools and drag and drop relevant elements onto your slides. You can also use the /shortcut feature to open a search bar and quickly find what you need.

The dynamic fields feature ensures you don’t miss out on any critical information. With single click, you can easily update content throughout your presentation.

Who Is It For

Visme is perfect for small and large businesses, enterprises, marketing teams, project managers, educators, content creators and so much more. The resources and tools available in Visme reach far beyond the ability to create presentations.

• Social media teams can create content for their company’s social channels.
• Sales agents can create branded and personalized proposals in minutes.
• Professionals can build visual CVs to find the next ideal job.
• Project managers can conduct team meetings with a collaborative whiteboard.

Template Options

The template options in Visme are extensive and varied in style. From minimalistic to photographic, there are many presentation styles to pick from.

Presentation Templates

Ecommerce Webinar Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

Technology Presentation

Product Training Interactive Presentation

Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

You can choose from dozens of fully designed presentations tailor-made for specific industries and topics or mix and match hundreds of slide layouts by choosing a presentation theme.

You can also start with a blank canvas, add new blank slides to existing presentation templates, and save custom slides to use later as your own templates.

Graphic Assets Library

When selecting the best tools for presentations, the visual capabilities and creative design elements should be a top consideration. Visme’s graphic library includes thousands of free icons, illustrations, stock photos, videos , 3D graphics , audio clips, charts and graphs to include in your presentations.

The best part is that every graphic asset that comes built-in with the Visme editor is fully customizable. Resize, rotate or change colors to fit your brand, content and theme.

AI-Powered Tools

Visme comes with a wide variety of useful AI-powered tools, making it one of the best presentation software.

Let's start with the AI presentation maker . This advanced tool is engineered to make your presentation creation process as quick and efficient as possible.

To create a presentation using this tool, you only need to provide a text prompt outlining your requirements. The tool will then generate the slides, complete with text, images, illustrations and any other content you specify.

After that, you can use Visme's presentation tools to personalize the AI-generated slides and add the final touches.

Next up is the AI writer . This user-friendly tool is your key to overcoming writer's block and crafting engaging copy for your presentation. It can help you create layouts, edit and proofread text, summarize the content and much more. Explain to the AI writer what you want to generate, and it will take care of the rest.

Visme offers several AI image editing tools , including erase and replace, background remover, unblur, and upscaler. These tools can be used to edit the image content or enhance its quality. For example, you can use the Image Upscaler to resize your image without sacrificing quality, ensuring your visuals always look high-quality.

And as always, you just need to provide the right text prompts. Feel free to tweak the prompts as many times as you want until you achieve the perfect outcome.

Videos and GIFs

It's easy to insert or embed videos and GIFs inside a Visme presentation. This is another that makes Visme a powerful video presentation software .

To insert a video, upload a video from your computer or cloud storage and place it on a slide of your choosing. Once you’ve uploaded it, it’ll be in your Media library for future use.

If you don’t have videos of your own, Visme has hundreds of stock videos to choose from in lots of categories. Browse them by clicking the / shortcut on your keyboard and opening the videos tab.

Edit your videos with the integrated timeline feature. Trim video clips and customize playback settings. Resize the video on your slide easily by dragging the corner. Or you can resize any video into another shape for more flexibility.

GIFs are available through the Giphy integration, which you’ll find in the Media tab. These are a great choice when you want to make a meme-based presentation.

Take note that all presentations that have videos or GIFs in the slides must be shared as a live link or downloaded as HTML5 or MP4. If you download it as a PDF or PPTX, all the interactive elements won’t play back.

Adding audio to a presentation is easy on Visme. Either along with a video or as the audio on its own. You can also record a voice over.

Another great option is accessing our Presenter Studio to record a video of yourself presenting your content. You can turn on your camera or record audio only before sending a link to your audience. This is a great way to present asynchronously or save your presentation for people to view again and again.

Embed Third-Party Content

There is more content that can be embedded into Visme presentations, like polls, quizzes , forms , online videos and any content that can be turned into code to insert in an iframe.

You can also take advantage of several integrations to embed even more engaging and interactive content into your slides.

Some of our integrations include SurveyMonkey, Hubspot, Giphy, and many more.

Animations and Transitions

With Visme, you can animate your content and create interactive experiences such as:

• Hover effects or clickable pop-ups, link your slides or content blocks to objects
• Pre-animated assets like characters, illustrations and gestures
• Custom animation and motion effects

Features inside Visme presentations can be animated, and we also have a number of seamless slide transitions that make your content pop, like "Enter from Side" or "Staggered Fade."

If you want to make your content even more dynamic, you can access our Custom Animation feature. This is perfect for creating video presentations or making your elements look like they're floating on your slide.

Visme also comes with a 3D Character Creator that helps you elevate your storytelling and connect with your audience. You can create and customize 3D animated characters to embody your brand or message.

Tweak everything, from gender and hairstyles to outfits and skin tone, until you achieve the perfect look. You also have the ability to choose their entry, waiting and exit poses.

Desktop or Cloud

Visme is an online cloud-based app that can be easily used on your computer. We also provide a desktop app that you can download and use outside of your regular browser for seamless content creation.

And if you need to create content on the go, you can easily edit existing projects right from your mobile device or tablet using the Visme iOS app .

Data Widgets

Visme offers a wide selection of data widgets that allow you to creatively visualize statistics and figures in the form of gauges, clocks, pictographs and icon arrays.

Data visualization in Visme goes beyond widgets. Add tables, graphs, and charts to your presentation slides and connect them to a live data source . Create a data stream from Google Sheets or Google Analytics into customized data visualizations.

Offline Viewing

Finished presentations can be viewed offline in four different formats.

The best option is to download it as an HTML5 file. That way it will maintain all the animations when opened on Google Chrome, even without internet. Downloading as an HTML 5 file is a premium feature. Presentations can also be downloaded as a collection of JPG or PNG images, as a PDF or as an editable PowerPoint file.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Sign up. It’s free.

Collaboration Possibilities

Visme has a premium teams plan that lets all team members customize and complete projects together. Leave comments with edits and feedback, edit projects simultaneously and easily share with other people on your team to move the project along.

Plus, Visme's workflow management features give the project admin complete control over your team's collaboration process. You can assign tasks, manage roles, set deadlines and more, all from a centralized platform. These features are useful for streamlining communication and reducing the time between briefing and final presentation design.

Branding Capabilities

Visme's brand design tool makes it easy to keep all of your content on-brand regardless of who's creating it. It works in three easy steps:

1. Upload all of your branding assets (colors, fonts, logo) to Visme with the Brand Wizard . Input your website URL and watch as our Brand Wizard automatically pulls in all of your branding.

2. Access a bundle of 30+ automatically branded templates that have your logo, fonts and colors already ready to go.

3. Easily access thousands of other templates and input your brand fonts and colors with just a click in Visme's editor.

Then boom! All of your content will always have the same branding, helping increase brand strength and recognition.

Share to Social Media

Once a presentation is finished, it can be shared to social media seamlessly right from the editor. It can also be downloaded.

Privacy and Password Protection

Presentations on Visme can be published privately with password protection so that only the people you want can access it. It is advisable to only use strong passwords for this purpose. There are a few free password managers that could help you do that and keep your account secure .

Visme’s analytics is what makes it stand out as the best tool for presentation. When a presentation is shared via a live link, it can be analyzed for views and sharing.

Access in-depth analytics that show you how much of your presentation is typically viewed, for how long and which slides seem to be the most popular.

Lead Generation

You can add a signup form to your presentations to collect leads that could potentially become clients. Simply head over to our  Advanced Settings tab before sharing your project and turn on  Requires Registration to collect emails from each person who views your content.

The best part of using Visme is that you get access to an interactive online form builder that's proven to generate 2X more conversions than traditional forms. You can choose your preferred form type and customize every aspect, including character appearance, color, background and animations to match your design and branding requirements.

Prezi offers a great alternative to the traditional presentation format that goes slide by slide. The creative idea behind Prezi is you can create an animated, non-sequential flow with topics and subtopics that are hidden until you zoom in.

While Prezi's interface can be slightly complicated to use, it's a good option for people who need to add a creative touch to their presentations.

Prezi is free for basic capabilities and limited templates.

For the paid plans, there are three tiers.

• Standard: $5/month
• Plus: $12/month
• Premium: $16/month
• Teams: Upon Request

There are separate plans available for students and teachers.

Prezi has a slight learning curve, but once you create a couple of presentations, you get the hang of it. However, it doesn't offer too much customizability inside the templates.

Businesses and educators who are in need of a different style of presentation. Prezi offers a “conversational style” of zooming and moving around between information. So, who Prezi is for really depends on who needs this sort of presentation style.

There are plenty of templates to choose from, and you can also start from scratch. The templates are different in color and style, but the idea of zooming into topics and subtopics is the same.

AI Presentation Assistant

Prezi has an AI assistant that automatically generates presentations for users.

The assets library has some icons and shapes available, the usual ones like arrows and buttons. Premium plans get access to over 80,000 icons and 500,000 images.

Videos can be uploaded or embedded from YouTube. Embedded videos are not viewable in offline mode. GIFs aren’t supported.

Voice over can be added in premium plans.

No other content can be embedded into Prezi presentations.

Prezi is all about animations between topics and subtopics. The presentations themselves are viewed as animations.

Prezi is a cloud app but can be accessed to view offline with premium plans.

Available to Create on Multiple Devices

Prezi presentations can only be created on a computer but can be viewed on all devices.

Prezi for teams is available upon demand and has a Slack integration.

Brand Kits are only available with Prezi's team plans, but each presentation can be customized to fit your brand with color customizations and some available fonts.

Prezi presentations can be shared to social media via a special share button at the top-right of the Prezi page. They can be shared to LinkedIn, Facebook and Twitter.

Prezi presentations can only be downloaded from the Prezi app. There are two options, as an EXE file for PC and a ZIP file for Mac. Presentations can then be viewed without internet connection or the need to connect to the Prezi app.

Presentations are public unless you have a paid account.

Analytics are available with premium accounts but it only applies to Prezi presentations you share via a link to someone.

There are no lead generation capabilities with Prezi.

3 Google Slides

Google Slides is the presentation software available via your Google account. Just like you can create documents and spreadsheets with Google Docs and Sheets, you can create presentations with Google Slides.

The setup is very similar to PowerPoint and is free to use for anyone with a google account. There is a business version called G Suite, which includes the same things with more storage and management capabilities.

Google Slides is free to use for anyone with a Google account. All features are available to everyone.

There are plans for business accounts so that teams can be created and information can be managed in a more organized way. Plans start at $6/user/month and go up to $18/user/month.

Compared to other examples of presentation software, Google Slides is very easy to use. The controls are very similar to Google Docs and Sheets.

Business professionals, educators and students who need fast and easy access to a presentation software that can get things done.

There is a general collection of templates, but there are not very many. Presentations can also be started from scratch.

The graphic assets are average and simple. The shapes are classic and generic. Photographs can be uploaded from your desktop, your Google Drive, a URL or searched online.

Videos can uploaded with a YouTube link or from Google Drive. GIFs can be added just like images.

Audio and Embed Third-Party Content

Anything from your Google Drive can be added in. Also there are some available “add-ons” that can be integrated for icons, stock photography and audio.

Elements inside each slide can be animated and so can the transition between the slides.

Google Slides is a cloud-based program.

Google Slides can be used fully on any device with their respective apps for Android and iPhone. Presentations can be edited and viewed on all devices.

Collaborating with other people is easy with Google Slides

There is no brand kit feature.

Presentations can be shared via email or link.

Google Slides can be viewed offline with a Chrome Extension and the use of Backup and Sync.

Presentations can be shared privately, but there are no password capabilities, only invitations.

Analytics and Lead Generation

These features are not available.

Read either PowerPoint vs Google ,  or you can check out  Google Slides vs Visme to get a detailed overview of each tool and find the perfect presentation software for your needs.

Keynote is the native Apple presentation software — one of the original PowerPoint Alternatives. Anyone with an Apple ID can use the Keynote editor. It is the most similar to PowerPoint and also Google Slides.

Keynote is free for downloading and also accessing via the cloud with an apple ID.

If you know how to use PowerPoint or Google Slides, Keynote is a breeze. This feature makes it stand out as one of the best tools for presentation.

Keynote is good for businesses, educators and anyone who needs a practical presentation software.

The templates are limited but come in standard or wide sizes. Templates can also be found outside of Keynote and uploaded into the program.

There are plenty of classic symbols and icons available which are also customizable in terms of color and gradient. Images can only be added from your computer.

Videos are not embeddable in Keynote slides but that is sorted with a plug-in like LiveSlides. GIFs can be added as .gif images.

You can upload existing audio files in Keynote to play on specific slides. There's also an option to record your own voiceover to create a narrated presentation.

Including these is not available

Slides and objects can be animated in a number of ways, including path creation, scaling, bounce or jiggle effects, and more.

Keynote is available on both desktop and cloud.

You can create keynote presentations on any apple device and PC.

Keynote presentations can be downloaded as .pdf or as .pptx to view offline.

Keynote presentations can be collaborated on via a link or email with permission settings set to “can make changes”.

Brand Kit, Share to Social Media, Analytics and Lead Generation

None of these are available on Keynote.

Presentations are private until shared and there is no password protection capabilities.

5 Microsoft PowerPoint

This list wouldn't have been complete without the most popular presentation software in the world. Even though there are tons of more advanced presentation tools out there now, PowerPoint is still a favorite of many because of its familiarity, ease of use and availability.

The desktop-based PowerPoint program is part of Microsoft 365, which has different plans for businesses that start from $6/month and go up to $22/month. You can also buy an unbundled digital PowerPoint account for $159.99

PowerPoint Online is free on any device, including mobile.

Most, if not every, computer user knows how to work a PowerPoint. The traditional sidebar interface is easy to use simply because it's familiar. But for people who are using PowerPoint for the first time, there might be a slight learning curve.

Businesses, individuals, students, teachers and anyone who uses a Windows PC or device. PowerPoint is also a good fit for people who want to create simple, conventional presentations, and aren't looking for fancy new features or capabilities.

There are dozens of themes that come built-in with PowerPoint, and there are all customizable so you can play around with the styles.

You can browse stock images, icons, stickers and more by searching for relevant keywords in PowerPoint's graphic library.

Videos and GIFs can be uploaded from your computer. You can also embed videos from YouTube and other online sources. However, this feature is only available to Windows users.

You can upload audio files from your computer. You can also record audio directly inside PowerPoint and edit the settings for playback.

You can embed files created in other Microsoft Office applications, such as charts created in Excel, or any other programs that support Object Linking and Embedding (OLE.)

There are tons of animation and transition options available in PowerPoint, which can actually get confusing at times. However, if you know your way around these options, it gets easier to create a professional-looking slideshow.

There are both desktop and cloud versions of PowerPoint available.

You can download the PowerPoint mobile apps on both Android and iOS devices.

It's possible to share your presentation with specific people.

Brand kits are not available, but you can save custom themes.

Presentations cannot be shared to social media.

You can download your PowerPoint presentations in various formats, including PPTX and PDF. This makes it easy to access them on any device offline.

You can mark your presentations as read-only to prevent users from editing the file.

This feature is not available in PowerPoint.

Ludus is one of the best-looking presentation tools available online. The main attractions with Ludus are the clean black screen to edit on and the number of integrations that give importing capabilities for all sorts of content. From photography to .svg to code builds.

Ludus starts at $14.99/month for teams of 1-15 people. Teams that need more licenses are encouraged to contact for more pricing information. Ludus does offer a 30-day free trial.

Ludus is quite easy to use and includes lots of keyboard shortcuts. It is easy to learn how to use and pretty straightforward. It seems to be easier for designers than for non-designers to use.

This presentation software is geared more towards designers or business owners who have some design knowledge to totally be able to use the broad capabilities.

There are no templates to choose from. You have to start from scratch or use smart blocks that you can create to use over and over easily. Smart blocks are kept in their own library.

Ludus has minimal in-house graphic assets like simple shapes, but the integrations are epic. You can import .svg icons and edit them inside Ludus quite easily. Photos can also be imported via Unsplash, Instagram, Facebook or uploaded.

Videos and GIFs are easily imported via the integrations like YouTube, Vimeo, Giphy and more.

Audio can be embedded as an audio file from SoundCloud, Dropbox and other integrations.

You can pretty much embed anything into Ludus. The integrations are impressive and there are also iframe and HTML options.

Internal elements can’t be animated but there are so many integrations that animations can be done in different ways.

Ludus is a cloud-based app. No need to download anything.

Presentations can only be edited on computers. Finished presentations can be viewed on all handheld devices that have access to the internet via a URL link.

Collaborations are possible with the team plans. This includes live collaboration, workspaces and more.

With collaborations, smart blocks and the Brandfetch integration, a brand kit can be organized quite easily. But it’s not an internal feature.

Finished presentations can be easily shared to social media straight from Ludus.

Ludus presentations can be downloaded as .pdf or .html to be viewed offline.

Pro Plans have password protection.

There are no analytics or lead generation capabilities available in Ludus.

Slides is the only presentation software that promotes itself as being “pixel perfect” as the editor includes a built-in grid to help with composition. Slides has a lower cost at the highest price tag which is good for smaller businesses.

Slides is free to use, but finished presentations will be public and available. 

The paid plans start at $5/month, and the Pro plan sits at $10/month and go up to $20/month for features like unlimited collaborators, privacy, shared media library and Google Analytics.

Slides is very easy to use, the editing board is minimal but all tools are at easy reach. No need to get confused with Slides. There are no templates so presentations are built from scratch.

Small business owners or startups. Individuals that know what they want and don’t need templates to help them along. Also for developers because it has HTML and CSS building capabilities.

Slides has a very limited template library with just a handful of different options to choose from.

The available shapes and icons are common and minimal. Photos have to be uploaded or imported from a URL.

Videos and GIFs are easy to add. Videos can be uploaded or linked and GIFs can be uploaded as .gif or .mp4 as video.

Including audio is not possible with Slides.

Anything with code can be added in an iframe.

All elements and features can be animated to fade in, fade out etc. Length of duration can be customized.

Slides is a cloud-based presentation software that can only be used online.

Slides can be used on the computer and handheld devices. To edit and to view.

Paid plans have very capable collaboration possibilities. Users can leave comments with feedback for the creator to review and make edits.

There is no set section for a brand kit but branded decks can be created and then cloned to use as a template.

Yes, quite easily.

You can also share presentations via URL, email or embeddable code.

A Slides presentations can be downloaded as a ZIP file with an .html file inside that can be viewed offline on any browser.

Privacy and Analytics

Possible with paid plans.

This is not possible on Slides.

8 Slidebean

Slidebean is an easy-to-use presentation software with interesting templates and customizable content blocks.

The highlight of this presentation software is that it uses artificial intelligence (AI) to help you put together the best possible slide layouts and configurations. They also have a team of experts that can both write and design your pitch deck for you if you don't want to take the DIY route.

The free plan has limited capabilities but it's enough to see how Slidebean works. To export your presentation, you'll need to upgrade.

There are three price levels from $8/month to $19/month to $149/month. The last one is the Founder's Edition plan, which includes help from the experts on your presentations.

If you choose to get their help on your presentation design, it starts at $29 per slide or $1,999 for the full project.

Slidebean is quite easy to use. You can choose between templates or start from scratch. Adding content is simple and to the point from a popup.

Editing can be done in outline or design mode. The editing is limited to how the content blocks are set up, but there are lots of choices. There's no free size changing or moving around.

Startups, small businesses and entrepreneurs.

There are plenty of template options. They are organized in sections and niche. The template collection has presentations by known brands like Snapchat and Buzzfeed.

There are plenty of icons and images to choose from. However, there are no shapes, but icons can be used as shapes.

GIFs can be added via the Giphy integration in a content block. Video can be added in the paid plans.

There are no audio capabilities.

The code snippet content block has lots of options so a lot of different kinds of third-party content can be added in.

Content blocks and their elements can be animated with a couple features.

Slidebean is an online program on the cloud.

It can be used to edit or view on any device.

Collaboration is possible in the paid plans.

This feature is available in the paid plans.

Sharing to Social Media

Slidebean presentations can be exported to download as both .pdf and .html files to view offline.

This feature is not available.

Analytics are available in the paid plans.

9 Zoho Show

Zoho Show is a presentation software that mimics Microsoft PowerPoint in the way it is set up, with a menu up top for all the actions. However, Zoho's version is much nicer and polished.

Zoho is a complete CRM for businesses and the company offers different types of apps for teams and office use — Zoho Show is only one of their programs.

Zoho show is completely free and without ads.

Zoho Show is pretty easy to use. The content blocks can be chosen as themes but they can also be moved around freely and resized. The presentation can be viewed in three ways, with a handy grid view to see all slides next to each other.

Businesses, entrepreneurs, educators and students. Anyone who needs to make a presentation.

There aren’t exactly templates, but there are themes. These do not come with images or lorem ipsum but are more like visual canvases that can be customized in terms of color, layout and more.

The shapes are pretty good, there are quite a bit to choose from. An added bonus is the possibility to draw shapes or scribble anything yourself with the trackpad.

Videos can be added via the YouTube integration and GIFs can be added as an image.

Audio can be added via Soundcloud with an embed code.

There are a number of sites that are supported via Embed codes but not that many. Zoho Show says that you can ask your needs to be added in the permitted list.

All elements and transitions can be animated.

Zoho Show is a cloud bases program and can be broadcast from anywhere and on any device. The live broadcast includes a chat window and the audience can download the presentation if they want to.

You can only create presentations on a computer.

Teams can easily use Zoho Show, even in the free version.

Custom branding is only available in the highest paid plan.

Sharing to social media is not possible unless downloaded as a PDF file and then uploaded to something like SlideShare.

Presentations can be downloaded as .pptx or .pdf files for offline viewing.

Yes, this is possible on all plans.

Analytics are possible on the paid plans.

10 Beautiful.ai

Beautiful.ai is a presentation software that helps you create great-looking slides with the help of Artificial Intelligence. This means that your presentation will look professional every single time, regardless of who designs it.

Beautiful.ai currently offers a Pro plan at $12/month and a Team plan at $40/month, both billed annually. They offer a 14-day free trial to test out their tool.

This is probably the best thing about Beautiful.ai — it's incredibly simple to use. All you need to do is add smart slides, plug in your content, and choose from different preset layouts.

Of course, that also means that you have limited customization options. But if you're looking for a simple solution and you don't trust your design skills, this may be a good option for you.

Beautiful.ai is a great tool for absolute beginners and non-designers who are looking for a no-nonsense presentation software.

For example, startups and entrepreneurs can use this software to create a nice-looking pitch deck or proposal quickly without any design help.

There are a handful of slide themes available, but they're mostly basic in terms of design. You can play around with the layouts inside each theme to put together a unique presentation.

The graphic assets library comes with a bunch of free stock photos and icons to choose from, but the options are pretty limited.

Videos and GIFs can be uploaded from your computer. You can also import videos from YouTube and Vimeo to embed in your slides.

Audio can be uploaded from your computer.

It's not possible to embed third-party content into Beautiful.ai presentations. However, you can add interactive links to your slides.

Each slide comes with a preset animation style that you're unable to customize. However, you can change the speed, timing and triggers for the animations. 

Beautiful.ai is a cloud-based application.

The software only works on your desktop computer.

You can invite people to collaborate on your presentation by either giving them "view" or "edit" access. Collaborators must have a Beautiful.ai account to view or edit the presentation.

While there's no brand kit feature available, you can customize a theme (colors and fonts) and save it to your library to use in future presentations.

There are several options to share your presentations. Send an email invite, share a public or private link, generate an embed code or share directly to social media.

You can export your presentations to PDF or PowerPoint to view offline.

There is no password protection, but you can use the Secure Viewing option to only share your presentation with other Beautiful.ai users via an email invite.

This feature is only available in the paid plans. You can access a number of viewing and usage statistics for your presentations.

This feature is not available in Beautiful.ai.

11 Genially

The main idea behind the Genially presentation software is interactivity.

This program is good not only for presentations and video presentations but also for other visual graphics. It’s great for adding a modern, interactive feel to your presentations.

There is a free plan in Genially, which gives you unlimited creations but limited resources. The paid plans are as follow, paid yearly:

• Pro: $7.49 / month
• Master: $20.82 / month
• Team: $79.15 / month

Genially is easy to use if you are accustomed to programs with lots of choices. There is a lot that can be done with the features in Genially.

Any change can be applied to all slides with a single click of the button in the menu. When editing, there is a "design view" and a "layers view."

Professionals and educators of any field who can benefit from interactive presentations.

There are plenty of template options. Some are free and some are only available via the premium plans. Presentation templates are also available as "video presentations."

The graphic assets in Genially are quite varied; there is plenty to choose from. Images can be uploaded or found on the Pixabay integration.

Videos can be added via a YouTube link and GIFs can be imported with the Giphy integration.

Audio can be uploaded from your computer, added via SoundCloud and a couple of other integrations, or recorded directly in Genially.

Third-party content can be added to your presentations with Genially integrations. For example, you can add an interactive map via Google Maps.

All elements can be animated, as can the transitions between slides. Animation effects are quite extensive. There is a similar tab called “interactivity,” which are pop-ups and hyperlinks supplied with lots of button choices.

Genially is a cloud-based presentation program.

This program is only available to edit on computers but can be viewed on any device.

It seems that a professional plan allows 5 team members, but the pricing plan shows that all plans have collaborative capabilities. Collaborators can be added in the dashboard where  all creations are stored.

Brand kits are available in the premium plans. It is an internal feature with easy access.

Finished presentations can be shared to social media.

Finished presentations can be downloaded as a set of .jpg images, as a .pdf or as an .html5 file which will keep all animations.

Premium plans have these features.

This is not available in Genially.

Canva is not only a presentation software but also a full editing program for all visual needs. Presentation creation is only one of the possibilities with Canva. It has become a favorite with bloggers and home-based businesses.

The free version of Canva is pretty extensive. The only restrictions are the use of premium resources that can be either bought separately or through the Canva Pro plan. Canva Pro is charged at $12.99/month or $119.99/year.

Canva Teams is $14.99/month + $14.99/month for every team member after the 5th.

Canva is easy to use as all elements are easy to find and are mostly customizable. Presentations are viewed scrolling; there is no master view and you can’t change something on all slides at once.

Bloggers, small home-based businesses and startups

There are lots of customizable template options, and each slide inside the templates can be used individually.

There are plenty of options in the graphic assets library, including shapes, icons, photos, frames and stickers. Some are free, while others are paid.

Videos and GIFs can be uploaded to Canva.

You can add music to your presentations using the available options inside Canva.

Canva offers dozens of integrations and media embed options, including YouTube, Google Maps, Vimeo, Pinterest, Tumblr, Twitter and more.

There are several animation options that apply to entire slides inside Canva. You can also add animated stickers to your slides.

Canva is a cloud-based app. Presentations can be seen on any device.

Canva is available as an iPhone app and an android app for editing capabilities.

Presentations can be shared for editing with team members.

Canva Pro has a brand kit feature.

Presentations can be shared on Twitter and Facebook.

Presentations can be downloaded as a group of .png or .jpg images or as a .pdf. You can also download it as an MP4 video for offline viewing.

All designs on Canva are private unless they are made public or shared via a link. There is no password-protected sharing though.

These features are not available in Canva.

While Canva offers a wide range of features for various visual design needs, you can explore better alternatives to find solutions that may better fit your requirements. If you want to explore other options, read our article about 12 excellent Canva alternatives .

13  FlowVella

FlowVella is a downloadable presentation software that can be used offline. The main attraction of FlowVella is the Kiosk Mode, in which you can create interactive presentations like the ones used in museums or information counters at malls or hotels.

FlowVella is free to try out. You can use it free forever but the options are limited and the finished presentations has a watermark. P aid plans are as follows:

• Premium : $10/month or $60/year
• Pro : $20/month or $200/year
• Enterprise : Upon request

FlowVella is pretty easy to use, and the controls are straightforward and uncomplicated.

This presentation software is for professionals and educators that need to be able to create presentations offline. Also for those who can take advantage of the Kiosk Mode.

The template options are quite varied and well designed.

The graphic assets library is very limited. Photographs and images need to be uploaded from your computer.

Videos can be uploaded or found via YouTube, iCloud and Dropbox integrations when online. GIFs can be added as images.

Audio can be uploaded from your computer, or added via iCloud or Dropbox.

You can add PDF files.

Only the transitions are animated minimally.

This is a desktop-based application. It must be downloaded.

There are iPad and device apps available for editing on those devices as well.

Paid premium plans can work with teams.

Brand kits are not available.

Presentations can be shared on Facebook and Twitter.

Since this is a desktop application, offline viewing is not a complication.

These features are available in the paid plans. Analytics can be viewed once the presentation has been published online.

This feature is not available on FlowVella.

14  Haiku Deck

Haiku Deck is a presentation software that is straightforward with a simple interface that makes quick and practical presentations. Presentations can be created on the computer and on mobile devices.

Haiku Deck can be tried for free with one available presentation. The Public plan is USD 7.99 a month, Pro plans are USD 9.99 a month billed annually and USD 19.99 billed monthly, and Premium plans are USD 29.99 a month.

Haiku Deck is quite easy to use and menus are easy to follow. There are word size limiters and specific text placement choices for each slide. Charts are simple to create and can be customized. The editor can be connected via cloud to all devices. The new addition, Zuru, is an Artificial Intelligence system that creates creative presentations from simple PowerPoint files or outlines.

The Haiku Deck presentation software is geared mostly toward educators and classrooms. Businesses and bloggers can also use it for practical purposes.

Templates on Haiku Deck are more like an inspiring collection of photographs for a specific niche with some suggestions on where to place the text and what charts to include.

The available graphic assets library in Haiku Deck are millions of photographs, numerous font choices and charts and graphs.

YouTube videos can be embedded easily in a Haiku Deck. GIFs cannot be added to Haiku Decks but a finished presentation can be turned into a video or into a GIF.

Narrations and voice overs are easily recorded on a presentation in Haiku Deck.

Only videos can be embedded.

Features can't be animated in Haiku Deck

Desktop or Cloud / Available to Create on Multiple Devices

Haiku Deck is a cloud-based app that is available for editing and viewing on your laptop and also as an app on phones and tablets.

Haiku decks can be downloaded as .pptx files for offline viewing.

Presentations can be easily shared to social media from the editor.

Haiku Deck offers team possibilities upon request.

There is no brand kit, but you can add your logo to the finished product.

Pro and Premium plans have private and password-protected capabilities.

Premium plans have analytics for who has viewed your presentations.

Emails cannot be captured with Haiku Deck but slides and presentations can be sent with invitations to your existing email contacts.

15  Microsoft Sway

Microsoft has its own alternative to PowerPoint — Sway.

This online presentation software is completely different from PowerPoint and introduces a new concept of building "Sways" instead of "presentations."

Sway is free to use for anyone who has a Microsoft account.

It's super easy to use Sway and kind of fun too. It has a non-traditional storyline editor, which lets you add "blocks" of content that the software configures into layouts.

Sway is mostly for people who don't want to spend too much time designing a complex presentation. For example, students and nonprofit organizations.

There are several templates for different purposes, such as photo slideshows, sales trainings and even personal portfolios.

You can upload your own media or search from various sources inside Sway, including Flickr and Bing Images. There are no shapes and icons included.

You can upload videos from your device or embed from YouTube.

You can add audio to Sway by uploading or dragging and dropping the audio file onto your storyline from your computer.

You can embed images, videos, maps and other content from tons of websites, including Google Maps, Soundcloud, Twitter, Facebook and more.

Sway automatically adds animations to your slides. You cannot change or customize them; you can only increase or decrease the level of animation added to your Sway.

Sway is an online, cloud-based software.

Sway works on any device with an internet browser.

You can invite people to view or edit your Sway presentation.

Sway presentations can be shared directly to Facebook, LinkedIn and Twitter.

You can download your Sway as a Word or PDF file to view offline.

There is no password protection available, but you can choose to share your Sway with specific people, anyone with a link or only people in your organization who have a link.

You can view reader statistics for your Sway if you have a Microsoft Office 365 subscription.

This feature is not available in Microsoft Sway.

Presentation Software FAQs

Still have questions? We've compiled answers to some of the most frequently asked questions about the best presentation tools available.

Q. Which Is the Best Software for Making Presentations?

There are many presentation tools out there but Visme stands out as a top pick and a creative presentation app with a full suite of advanced features tailored to the needs of individual users and businesses. Visme offers real-time collaboration, interactive and animated elements, hyper-customization options, robust data visualization tools and a brand wizard to maintain brand consistency across your presentations.

Q. What Is Better Than PowerPoint?

Visme is often considered a top presentation software and offers several advantages as a PowerPoint alternative software. Its intuitive interface and extensive template library make creating visually stunning presentations seamless, even for beginners. Visme's collaboration features are superior, allowing teams to work seamlessly. On top of that, Visme is packed with advanced interactive and animated elements to keep your audience hooked.

Q. Is PowerPoint or Prezi Better?

PowerPoint and Prezi each have strengths and are suited for different presentation styles. PowerPoint is easy to use, has a clear structure, and is widely available, making it suitable for traditional slide decks and formal presentations. On the other hand, Prezi excels at non-linear, visually engaging presentations with its zooming and panning features, making it ideal for creative or storytelling presentations. The best choice depends on your content, audience and desired presentation style.

Q. What Is the Best App to Do a Presentation On?

Visme offers a powerful presentation app that allows you to create, edit and present your slides from anywhere. Its mobile app is designed for on-the-go editing and presenting, ensuring you always have your presentation at your fingertips.

Q. Is Canva Better Than PowerPoint?

Canva and PowerPoint are tailored to suit the diverse preferences and requirements of different users.

Generally, Canva is known for its drag-and-drop interface, extensive library of design-focused templates and emphasis on visual appeal. It is an excellent choice for those who value aesthetics and want to create content quickly. On the other hand, PowerPoint offers more traditional features and is super flexible. It is often preferred due to its integration and compatibility with other Microsoft Office tools.

Q. What Is Replacing PowerPoint?

Visme is quickly gaining popularity as a PowerPoint replacement and a free presentation software with a user-friendly interface, tons of customization options, and powerful tools that make creating presentations a breeze. With a plethora of templates, interactive elements, and powerful data visualization tools, Visme empowers you to create presentations that truly captivate your audience and leave a lasting impression

Don't just take our word for it. Hear what Kendra Bradley, Graphic Content Developer at WOW!, has to say about Visme:

“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.”

“PowerPoint templates are plain and boring, and we want to create more fun and engaging content. Visme has multiple slide templates to choose from, which makes this so much easier.”

“I just made a deck recently and it took me about 15-20 minutes. I found a template I really liked and tweaked it and put it in our brand colors. In PowerPoint, it would take anywhere from an hour to an hour and a half.”

Read the full case study to learn how they streamlined their presentation creation process and found a better alternative than PowerPoint.

Looking for a Presentation Software?

Choosing the best presentation program for your business is a great first step towards better and more effective slide deck development. In this guide, you learned about 15 different types of presentation software and we gave you a checklist to help you decide.

If you're looking for an easy-to-use presentation maker that also comes with unique features that you won't find in most other tools, Visme might be a great option.

You can look for the right pricing plan for your needs and even apply for a discount if you're a nonprofit organization. And if you just want to try out Visme to see if it's a good fit, sign up for a free account and use it for as long as you like — no strings attached.

Which of these best presentation software options fits your needs? If you have any questions or comments, we'd love to hear from you below.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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• Product Management
• Solve User-Reported Issues
• Find Issues Faster
• Optimize Conversion and Adoption

How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

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May 1, 2024

Mastering the Art of Presentation: How to Present a Software Product or a Software Service

In today's professional landscape, effective communication is paramount. Whether you're a seasoned executive, Business Analyst, ERP Consultant, Software Developer or an entrepreneur pitching to investors research, the ability to deliver a compelling presentation can significantly impact your success. Presenting a software product or service requires a tailored approach to effectively communicate its features, benefits, and value proposition to your audience. Here's a comprehensive guide on how to present a software product or service.

1. Know Your Audience

Understanding your audience is the cornerstone of a successful presentation. Before crafting your content, take the time to research your audience demographics, interests, and knowledge level. Tailor your message to resonate with their needs and preferences, ensuring maximum engagement and relevance.

2. Define Your Objectives

Clearly define the objectives of your presentation. What do you aim to achieve? Whether it's informing, persuading, or entertaining, having a clear purpose will guide your content and delivery style. Craft a compelling opening that captures attention and communicates the value of your presentation.

3. Structure Your Content

A well-structured presentation is key to keeping your audience engaged and focused. Organize your content into logical sections, such as introduction, main points, and conclusion. Use visual aids, such as slides or multimedia, to enhance understanding and retention. Remember, simplicity is key – avoid cluttered slides and overly complex language.

4. Highlight Key Features and Benefits

Start your presentation by highlighting the key features and benefits of your software product or service. Clearly articulate how it solves your audience's problems, improves efficiency, or enhances their workflow. Use real-life examples or case studies to demonstrate the value proposition and potential ROI.

3. Demonstrate the Product

Provide a live demonstration of your software product or service to give your audience a hands-on experience. Showcase its user interface, functionality, and any unique capabilities. Focus on key workflows or use cases that are most relevant to your audience. Keep the demonstration concise and focused to maintain engagement.

4. Address Technical Details

If your audience includes technical stakeholders, be prepared to dive into the technical details of your software. Discuss architecture, integrations, scalability, security features, and any other relevant technical aspects. Use diagrams or visual aids to simplify complex concepts and ensure clarity.

5. Discuss Implementation and Support

Outline the implementation process and support options available for your software product or service. Address any concerns related to deployment, onboarding, training, and ongoing maintenance. Highlight your company's commitment to customer success and the resources available to support your clients.

6. Showcase Customer Success Stories

Share testimonials, case studies, or success stories from satisfied customers who have benefited from your software. Highlight specific outcomes, such as increased productivity, cost savings, or revenue growth. Customer testimonials add credibility to your presentation and help build trust with your audience.

7. Address Security and Compliance

If your software deals with sensitive data or regulatory requirements, address security and compliance considerations during your presentation. Discuss encryption protocols, data protection measures, compliance certifications, and any other relevant security features. Assure your audience that their data will be safe and secure when using your software.

8. Provide a Call to Action

Wrap up your presentation with a clear call to action. Whether it's scheduling a demo, signing up for a free trial, or contacting your sales team, guide your audience on the next steps to take. Make it easy for them to engage with your company and learn more about your software product or service.

9. Be Prepared for Questions

Anticipate questions from your audience and be prepared to address them with confidence and clarity. Encourage interaction and engage in a dialogue to clarify any doubts or concerns. If you're unsure about an answer, commit to following up with additional information promptly.

Conclusion:

Mastering the art of presenting a software product or service involves understanding your audience, defining clear objectives, structuring your content effectively, highlighting key features and benefits, demonstrating the product, addressing technical details, discussing implementation and support, showcasing customer success stories, addressing security and compliance concerns, providing a clear call to action, and being prepared for audience questions. By following these steps, you can deliver compelling presentations that resonate with your audience and drive success for your software offering.

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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.

The thing is, though, product presentations don’t come easy for everyone. So, how to present a product?That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.

With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!

Let’s get started.

Table of Contents

• What is a Product Presentation?

Product Presentation FAQ

Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.

Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it. 

Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.

We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative. 

If you need a quick method to create a product presentation, check out our  AI presentation maker . A tool in which you add the topic, curate the outline, select a design, and let AI do the work for you.

Let’s quickly cover some of your most pressing product presentation questions. 

What are product presentations good for?

A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.

Why do product presentations matter?

Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.

When do businesses use product presentations?

There are several occasions when you need a product presentation:

• When you launch a new product.
• When you want to share about a new feature or improvement.
• When you need approval or funding from shareholders for a new product or feature.
• When you want to sell an existing product to a potential or returning customer.

This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.

There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.

• Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins. 
• Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
• The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.

The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.

1. Introduction

Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:

• When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
• Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
• Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.

2. Pain Point: Problem or Need 

Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point. 

• In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
• Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
• If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level. 

3. Product = Solution

Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.

• When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing. 
• For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out. 

• When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem. 
• Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.

4. Personalized Benefits

Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.

• For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
• For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
• Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
• If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
• When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
• Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.

5. Product Demonstration

If feasible, include a product demonstration in the presentation. 

Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:

• Create a video for a physical product . 
• Record a screencast for a digital product. 
• In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
• For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.

Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies. 

How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.

6. Product Roadmap

Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.

• Use a visual layout to show the steps along the road your product must pass through to become a reality.
• In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
• As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience. 

Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.

Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.

A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.

Define a Clear Purpose, Objective, and Goal

A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.

For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system. 

Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:

• Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
• Objective:   To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
• Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.

One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation. 

Tell A Story

Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues. 

Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.

The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue. 

Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.

Consider a Value Proposition with Proof

Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:

• How will the product change the user’s life?
• What makes the product special and desirable?
• Why does the product matter?

Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.

Consider a Strategic but Natural Body Language

When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching. 

While presenting, always avoid these non-verbal mistakes:

• Hands in your pockets: Suggests a lack of transparency.
• Arms crossed close to body: Suggests fear and anxiety against the audience.
• Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
• Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.

Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech. 

Make a Product Demo

You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.

A product demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely. 

Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.

Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.

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How to Create a Great Product Presentation

Visual presentations can be a powerful tool for communicating new information to multiple people. The slides engage audiences visually and offer plenty of opportunities to capture their attention and dazzle their senses. It’s no wonder why product presentations are such a popular tool for pitching a new product.

Of course, knowing you need a product presentation is only half the battle. You or your team still have to design it. What makes a great product presentation, and how can you design an effective pitch deck?

Want to create a powerful and effective product presentation? Check out these 10 tips for designing a great product presentation:

1. Plan a powerful introduction

How do you plan to introduce yourself and your product? The first few seconds can make or break your product presentation as your audience either becomes enraptured with your topic or shifts its focus elsewhere. How will you engage your viewers and capture their attention? A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more.

2. Keep everything on brand

A professional slide deck is one that stays on brand from start to finish. You don’t have to spend hours poring over the intricate design details of a PowerPoint deck. Beautiful.ai users can personalize a theme for their entire presentations, customizing all the colors and typography with just a couple of clicks. Users can even add a custom logo to appear on slides, ensuring that the entire deck stays on brand. Beautiful.ai’s Team Plan users can even lock in the right logo and brand elements across the entire organization, guaranteeing that every deck is fully on brand.

3. Use a product roadmap

Product roadmaps are perfect for bringing a vision to life since they include the essential elements of a successful pitch: vision and strategy, goals and objectives, launch timelines and more. Beautiful.ai features a product roadmap template that’s already professionally designed to be the perfect product presentation tool. The template can help users pitch new products to investors, visualize the trajectory of research and development, as well as inform and educate sales teams about up-and-coming products. The slides are already curated; users need only customize the appropriate content, and the presentation can be completed in just a few minutes.

4. Include a demo

Product presentations are designed to demonstrate how a brand can positively influence a buyer, investor or partner. Because most people prefer to see a product in action before making a major purchase, a demonstration video serves as an effective tool for promotion. By walking your audience through a product’s use, you can help viewers understand how your product is the solution to their problems. It’s easy to integrate a product demonstration video using Beautiful.ai, as well as a variety of other PowerPoint-alternative presentation software tools.

5. Feature engaging images

Want to engage your audience and ensure it remembers your product presentation? Add visual elements to your slides. It only makes sense: Studies show people remember about 10% of what they hear after 72 hours, but they can remember 65% if visuals are added to the oral presentation. It’s simple to add images like photos, icons and even infographics to presentations designed using Beautiful.ai. Not only do a plethora of Smart Slides feature eye-catching infographics like bar graphs, pie charts and scattergraphs, but the platform features a vast library with thousands of free stock photos, icons and even company logos.

6. Try a design sprint

A design sprint is a time-constrained process that uses design thinking to introduce a new product better. Through a design sprint, presentation designers can answer critical questions through design, prototyping and experimenting with new ideas over a five-day period. By participating in a design sprint , teams can reduce their risks when bringing a new product to market. While a design sprint can be very effective, many teams may be unsure exactly how to conduct one. Fortunately, Beautiful.ai features a design sprint presentation template to get users started. The customizable template includes everything needed for a design sprint, including the process steps and weekly deliverables.

7. Provide success stories

The proof is in the pudding, and audiences want to hear about examples of a product’s success. While it’s important to describe a product’s features and its benefits, it’s just as crucial to provide specific examples of the new product in action. Tell specific success stories to help cement the product’s value in the minds of your audience members. Even better, feature true success stories from real-life customers. Testimonials have been a tried and true sales tool for centuries, and they can be just as powerful when included in your product presentation slide deck.

8. Create a memorable close

Nobody wants to spend time designing an otherwise stellar presentation and lose their audience with a mundane close. Some speakers will close their product presentation with a call to action, but we recommend closing with a clincher – a final story, a compelling statistic or even an inspirational quote that will leave an audience thinking long after the last slide has concluded. Beautiful.ai users can choose from all sorts of different Smart Slide templates to serve as their closing slide , and add engaging images and even video to help keep an audience interested until the very end of the product presentation and beyond.

9. Delegate with deadlines

Collaboration can be key to designing a powerful product presentation, and the Beautiful.ai Teams Plan makes it easy to get the entire team involved and on task. Delegate different slides or portions of the slide deck to specific team members, then be sure and set deadlines to keep everyone on schedule. There’s no need to worry about scattered slides with the Beautiful.ai Team Plan . Keep everything in one place with our single, searchable library. Slides are instantly synced when changes are made, so everyone is always working on the most current version at all times.

10. Conduct a product reflection

Also known as a project retrospective, a product reflection helps teams dive deep into completed projects, assessing what worked and what could have been better. The process helps to inform future planning, but it has the potential to be a tedious task that gets left by the wayside once a product presentation is completed. By using Beautiful.ai’s project retrospective template, however, project managers can create an effective product reflection in half the time. The customizable template features all the necessary slides for a powerful retrospective including project inventory, time investment, feedback and wins. By using the project retrospective presentation template , teams can better understand where their efforts paid off and how they can improve future projects.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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Table of Contents

How do you make a product presentation, what do you present in a product presentation, what is a good product presentation, best practices in presenting a new product, what are the benefits of presenting a product, how do you present a product to a customer, top 8 presentation software or apps:.

Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present...

Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present the product's key features and value proposition in a persuasive way. But how do you create an impactful product presentation?

Creating a product presentation involves a careful blend of content, design, and delivery strategy. Utilizing presentation templates can significantly ease the process. Many platforms, like PowerPoint and Google Slides, offer a wide array of presentation templates suitable for various industries and audiences.

Start your presentation with an attention-grabbing intro. This sets the stage for what's to come and immediately captures the audience's attention. Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments.

To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective. This visually communicates how your product has evolved and where it's heading.

Design plays a pivotal role in the presentation. A clean, professional look with easy-to-read fonts helps your key points stand out. Adhere to brand guidelines to ensure a consistent visual identity. Visual aids like pictures, videos, and diagrams can further enhance your presentation.

In a product presentation, you present all aspects of the product that are relevant to the potential customers or stakeholders. Begin with the product's features, emphasizing how they address customer needs. An effective way to build trust and authenticity is through testimonials and case studies, as they provide social proof of your product's benefits.

Pricing is another crucial aspect to address. Be transparent and elaborate on the value the customer receives for their investment. Include a clear call to action, telling your audience what you want them to do next.

A good product presentation effectively conveys the value of the product to the target audience. It tells a compelling story, keeping the audience engaged from start to finish. It's not just about the slides or pitch deck, but how the information is presented.

Use techniques like the 'Problem-Solution-Benefit' approach. Identify a problem (pain points), introduce your product as the solution, and highlight the benefits. This aligns your product with the audience's needs and wants.

Include social media mentions, user reviews, or notable achievements to bolster credibility. A great product presentation also leaves room for interaction, questions, and feedback, making the audience feel valued and engaged.

Let's assume you are launching a new fitness app. Begin by expressing the challenges faced by many in managing their fitness routines (the problem). Then, introduce your app as the solution. Show how its features simplify the fitness management process. Display some infographics or graphs to show how the app improves overall fitness over time.

Substantiate your claims with testimonials from beta testers or case studies from a pilot run. Discuss the pricing model, possibly comparing it with other similar apps. Finally, conclude with a call to action like 'Download now' or 'Start your free trial today.'

Presenting a product effectively can significantly increase its chances of success. It allows you to showcase the product's value proposition and benefits clearly, convincing potential customers of its worth. It is a great opportunity to clarify any doubts or misconceptions about the product, giving the sales team an edge.

It also helps set a positive first impression about the product and the company. A successful product presentation can generate buzz, heightening anticipation and leading to a successful product launch.

Presenting a product to a customer involves understanding their needs, tailoring your presentation to address those needs, and highlighting how your product fills that gap. Remember, your main points should revolve around the customer – not the product.

Stress on the product's benefits over features. Use simple, understandable language and avoid jargon. Where possible, offer a hands-on experience or a demo. Reinforce your claims with testimonials or case studies for a more powerful product presentation.

• PowerPoint: This Microsoft product is arguably the most widely used presentation software. It offers a vast range of templates and tools for creating professional presentations.
• Google Slides: A web-based presentation tool that allows real-time collaboration. Its integration with other Google services makes it highly convenient.
• Prezi: Prezi stands out with its zoomable canvas, enabling non-linear presentations. It's ideal for those looking to break away from the traditional slide-by-slide approach.
• Apple Keynote: Known for its clean, intuitive interface and high-quality templates, Keynote is the go-to for Apple users.
• Slidebean: Slidebean offers AI-powered presentation design. You provide the content, and the software takes care of the design.
• Visme: Visme stands out with its vast collection of images, icons, fonts, and templates. It also allows users to animate objects and data.
• Canva: Canva is an online design and publishing tool that offers a variety of presentation templates. It's known for its user-friendly interface and vast library of elements.
• Zoho Show: An online tool that supports real-time collaboration, integrates well with other Zoho apps and Google Drive, and allows importing presentations from other software.

Product presentations are crucial in introducing a product, communicating its benefits, and persuading the audience of its value. With careful planning, understanding of customer needs, and the right tools, you can craft a powerful product presentation that leaves a lasting impression.

Cliff Weitzman

Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.

Crafting a Powerful Product Presentation: A Comprehensive Guide

By Cliff Weitzman

Dyslexia & Accessibility Advocate, CEO/Founder of Speechify

in Productivity on May 4, 2023

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Must-Have Product Presentation Templates with Examples and Samples

Kavesh Malhotra

“Success is not the result of spontaneous combustion. You must set yourself on fire,” Arnold H Glasow, writer.

This quote encapsulates the essence of product presentations. In a dynamic business landscape, where innovation is the driving force, presenting a new product is akin to igniting that spark of curiosity and interest among stakeholders. SlideTeam’s product presentation templates are the creative fuel that sparks success. Welcome to our exploration of the world of product presentations, where we delve into the art of introducing groundbreaking ideas, captivating audiences, and leaving a lasting impact.

Before we proceed, elevate your product visibility and marketing efforts with these carefully crafted catalogs that showcase your offerings in the most captivating way.

Power of Product Presentation Templates

Imagine this: A company has developed a revolutionary product that has the potential to disrupt the market. The product is ready, and the team is excited, but how do they convey its essence to the world? This is where product presentation templates are a must-have in your library. These presentations serve as the foundation upon which a compelling narrative is built. They offer a structured canvas to showcase the product’s features, benefits, and uniqueness. But more than that, they transform complex ideas into visual stories that resonate with audiences.

If your current need is to showcase the quality and reliability of your products by documenting their testing and results using these essential presets .

The 100% customizable nature of the templates allows you to edit your presentations. The content-ready slides give you the much-needed structure.

Let’s explore!

Template 1: Example Presentation About New Product PowerPoint Presentation Slides

This PPT Bundle is the gateway to showcasing your product in the most presentable way using a PPT Template.

Communicate the launch of your latest product to stakeholders and clients with utmost clarity using this comprehensive PPT collection. This deck comprises seventy-three top-tier slide layouts, which are designed to provide a holistic view of your new product. Use this template to  delve into crucial subjects, including product idea screening, in-depth new product analysis, product lifecycle illustration, clear product and roadmap depiction. This also includes  tools and techniques employed, comprehensive market analysis, robust development plans, impactful branding, and repositioning strategies. Use this comprehensive deck to also use a meticulous cost analysis , and a comprehensive product feasibility review. With sleek visuals, compelling descriptions, and a clear structure, download this presentation that guides presenters through showcasing the product's features, its relevance in the market, and the potential it holds.

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Template 2: Virtual Reality Product Pitch Presentation Complete Deck

Virtual Reality (VR) has transcended science fiction and become a reality. A company specializing in VR technology is about to pitch its groundbreaking product to potential investors. This presentation is a comprehensive guide that takes presenters through every aspect of the VR product. This innovative layout dives deep into the realm of augmented reality and the global VR market. Explore critical aspects such as market statistics, market analysis, pain points, product lifecycle, new product analysis and SWOT analysis. Uncover software development principles, navigate the competitive landscape, and discover compelling reasons behind investing in VR technology. This comprehensive presentation also delves into strategies for digital transformation and outlines fundamental features inherent to VR products. Within this module, you’ll find insightful slides that shed light on revenue streams, details of the leadership team, and a comprehensive go-to-market plan.

Additionally, the presentation addresses key individuals driving the VR product development process, showcasing their pivotal roles. Explore the budget allocation, potential impact, and dashboard assessment for augmented reality initiatives. This complete deck is not just a presentation; it's an immersive journey into the realm of virtual reality.

Template 3: Food Product Pitch Presentation PPT Template

Food is not just sustenance; it's an experience. Imagine a culinary entrepreneur about to introduce a new line of gourmet delights. This pitch deck PPT Template captures the essence of the food product and a unique presentation for businesses to showcase their product or brand to business partners or investors. From showcasing the company story, the value that the products offer, market size analysis and business model. Use this template to also highlight innovation strategies on competitors’ analysis, competitive advantage, supply chain, target group bifurcation, and more.

With delectable visuals, enticing descriptions, and a layout tantalizes the senses, download this preset that takes presenters on a gastronomic journey.

Each of these templates serves as a beacon of creativity, guiding presenters through the intricate maze of introducing a new product to the world.

Unlocking Success: Captivating Audiences and Achieving Goals

As we conclude this exploration of product presentation templates, it's evident that they are not mere slides but catalysts of success. They empower presenters to convey their ideas with clarity, conviction, and creativity. They capture attention, fuel curiosity, and leave a lasting impression. Whether it's a tech gadget, a virtual reality marvel, or a culinary delight, product presentations are the vessels that carry innovation to its rightful destination - the hearts and minds of those who seek to be inspired.

As we advance, dive into the world of strategic product development with these templates that guide you through every step of creating and refining your product.

FAQs on Product Presentations

What is a good product presentation  .

A good product presentation communicates a product's value, features, and benefits to its target audience. It should be visually appealing, well-structured, and engaging. A successful product presentation highlights the product's unique selling points, addresses customer pain points, and demonstrates how the product solves those issues. It should also include relevant data, visuals, and, possibly, real-life use cases to resonate with the audience.

What is an online product presentation?  

An online product presentation is a virtual product demonstration conducted over the Internet. It involves using digital tools, such as slides, videos, and interactive elements, to showcase a product's features, benefits, and value proposition to a remote audience. Online product presentations can be live webinars and video demonstrations to interactive virtual tours and product walkthroughs.

What are the steps in product presentation?  

Steps in a product presentation involve a systematic approach to conveying the product's information effectively:

• Research:  Understand your audience and tailor the presentation accordingly.
• Outline:  Create a clear structure for the presentation, including an introduction, key features, benefits, visuals, and a conclusion.
• Introduction:  Grab the audience's attention and introduce the product's context.
• Features and Benefits:  Highlight the product's unique features and how they solve customer problems.
• Visuals:  Incorporate visuals like images, videos, and infographics to enhance understanding.
• Use Cases:  Provide real-life examples of how the product can be used.
• Data and Metrics:  Include relevant data such as market statistics, customer testimonials, and success stories.
• Comparison:  If applicable, compare the product with alternatives to showcase its superiority.
• Call to Action:  Encourage the audience to take the next step, whether it's purchasing the product or reaching out for more information.

What should be included in a product launch presentation?  

A product launch presentation is a crucial opportunity to present a new product to the market. It should cover:

• Product Overview:  Introduce the product's name, purpose, and target audience.
• Value Proposition:  Clearly state the unique value the product offers to customers.
• Features and Benefits:  Highlight key features and how they address customer needs.
• Use Cases:  Provide real-world scenarios where the product can make a difference.
• Market Analysis:  Share insights on the market demand and potential for the product.
• Competition:  Discuss how the product compares to existing solutions.
• Availability:  Specify the product's launch date, availability, and purchasing information.
• Team and Resources:  Introduce the team behind the product's development.
• Future Roadmap:  Briefly outline the product's future developments and improvements.

Remember, a successful product presentation effectively communicates the product's value, addresses customer needs, and leaves a lasting impression on the audience.

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Product presentation: best practices & templates for success.

9 min read As a product manager, it’s not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasn’t seen before. One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work). In this guide we take a look at the process of product presentation and outline why it’s important to your brand’s long-term success.

What is product presentation?

Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features.

As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.

A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.

Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.

Free eBook: The state of product experience research

Some of these benefits include:

A. Raise more product awareness

Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. We’ve all seen the slick product presentations by the likes of Apple that are treated as world events.

B. Help your product stand out

Whether you’re looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if you’re in a competitive or crowded market.

C. Reach a much larger audience

We’ve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.

Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.

Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.

D. Generate more sales and revenue

Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.

What is the purpose of product presentation?

While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.

It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.

We’ve all heard Simon Sinek’s “Start with Why” presentation, this is what your product presentation can do.

It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.

Examples of effective product presentations

Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.

The best product presentations will include details like:

1. Your company overview

Give customers some background and an idea of who you are as a company and why you do the things you do.

2. The problem you solve

Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.

3. What the product is

This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.

4. Case studies

If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.

5. Call to action

Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.

Here are a few examples of effective product presentations we’ve seen:

Samsung galaxy note8.

Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:

AirBnB’s product presentation  is a textbook example of a presentation template that hits all the main points of a great product presentation.

AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves  positioned  in the marketplace, and exactly how the product works.

They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.

Tesla Roadster

Tesla is becoming as synonymous with brilliant  product presentations  as Apple and the presentation of the company’s Roadster was a great example.

All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.

Apple 2008 MacBook Air

Of course it wouldn’t be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.

The MacBook Air product presentation tagline There’s something in the air makes sense completely in the brand guidelines of Apple too.

It creates a story around the product before diving into the details.

What not to do with your product presentation

Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.

And there’s plenty of examples of what you shouldn’t do in a product presentation:

Ignore brand guidelines

Remember, you want customers to associate your  brand  along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, you’ll risk confusing customers.

Using too much information

There’s nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. It’s not just powerpoint slides that can be a problem of course. While it’s important to give customers information in your product presentations, the key is to give them the relevant information.

Cramming in too much risks them losing the key points.

Having a boring presentation template

We’ve shown with AirBnB’s product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.

That can work when you don’t have a physical product.

But as we’ve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.

Make it all about you

This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear what’s in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive there’s a great chance it will stand out.

Product presentation templates

Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:

Make product presentations easy with Qualtrics

Your product presentations can make or break years of work, but they don’t have to be stressful to put together, especially with Qualtrics.

With our  product dashboards , you have everything you need in one place.

From  product roadmap  information to audience insights and everything you need about your new product, Qualtrics give you everything you need to get ultimate exposure for your new product and ensure your presentation is a success.

Related resources

Product concept 12 min read, product feedback 14 min read, product development strategy 21 min read, product metrics 17 min read, product launch 16 min read, product roadmap 16 min read, product analysis 12 min read, request demo.

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How to Make a Compelling Presentation For Your Software Product

Of all IT products, software is often considered to be a hard sell for a lot of startups. It all boils down to how they present their offers to interested B2B buyers.

Making a good impression should always be the primary objective for software companies. If anything, going the right way in terms of making a marketing presentation makes it more likely for a prospect to invest. In this sense, the increasing your profit margins the depends on how well you package your brand and communicate your product to a prospect.

As it becomes increasingly difficult to sell software in such a competitive market, there is a need to create more engaging and sellable stories. But this rationale has its fair share of challenges. For sure, the same issues persist  (e.g. customer retention, conversions), encouraging software marketers to develop better audience engagement strategies.

The wrong way to present

Creating effective presentations means avoiding common mistakes that will turn prospects off. Most of the time, these are errors that go undetected, but they can lead to lost opportunities or, worse, a bad reputation.

Overcomplicating

When designing your presentation, it’s always best to always put your prospects in mind. In other words, you need to realize the fact that not all decision-makers are at the same level as you in terms of technical knowledge. Instead of muddling up the core of your message with jargon and ambiguous terms, you should keep things as simple as they are. Unless you’re speaking to a client that already possesses a considerable understanding of your industry, you should always refrain from using exclusive language if you opt to get your point across.

Related:  5 Data-backed Tips for Better Phone-based Sales Presentations

Ignoring client needs

Custom Show points out that unsuccessful software demonstrations and presentations are often the results of a failure to understand client needs . After all, presentations are always about bridging the gap between your brand and your client. In order for that to happen, you should be able to answer all the questions that the client has. This enables you to come up with messages that your clients wanted to hear in the first place.

Related:  Cyber Security Vendors Need to Move Past FUD: Here’s Why and How

Pitch the wrong way

Let’s face it, we are always tempted to make a sales pitch right from the get-go. But it doesn’t always end up with you winning a purchase for a software product. Sales pitches are difficult to pull off and it requires a great deal of timing before you can drive a proposal. To get better chances at it, you should be able to look for a position where it’s safe to make the pitch. An article published on Forbes provides the usual mistakes software companies commit when making pitches. Using too many details, peddling exaggerated expectations about your product, and failing to appeal to the interests of your clients, among others, make for a failed presentation.

Check out our recently published Client Success Stories

Maximizing the experience

Considering the numerous pitfalls you have to face, it’s crucial for your software brand to implement the right approaches in presenting your product.

Here are some of the best strategies to get everything started.

Use visuals

For a lot of B2B marketers, using illustrations to complement a business proposal can do wonders. For a complex industry such as software, using graphs and other visual aids can help in maintaining audience retention. It makes sense then for your brand to maximize its use of such elements in your presentations.

Provide a brief and relevant overview

The inclusion of a marketplace overview can help you align your product with your client’s needs by pointing out factors in the current market climate and prevalent trends . It’s only a matter of picking the best figures from authoritative sources to drive your point home

Embrace uncertainties

Whether you’re presenting online, through the phone or face-to-face with the decision-maker , you need to realize that anything can happen. A simple query from the client or the slightest hint of contradiction on your part can push back that gains you have so far made. This is normal, but failing to address such situations can make you lose a potential contract. Since you can’t always expect the best during presentations with clients, you can still prepare yourself for any possible scenario. This would involve anticipating client inquiries and making sure that you have all the information you need to satisfy them.

Author Bio:

Rebecca Matias is VP of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox. Follow Rebecca on Twitter and Facebook .

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