case study assessment sample

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Chapter 6: Case Study Exercises

A resource guide to help you master case study exercises

Page contents:

What is a case study exercise, how to answer a case study exercise, what skills does a case-study exercise assess, what questions will be asked in a case study exercise, case study exercise tips to succeed, key takeaways.

Case-study exercises are a very popular part of an assessment centre. But don't worry, with a bit of preparation and understanding, you can ace this part of the assessment.

Case study exercises are a popular tool used by employers to evaluate candidates' problem-solving skills, analytical thinking, and decision-making abilities. These exercises can be in the form of a written report, a presentation, or a group discussion, and typically involve a hypothetical business problem that requires a solution.

The case study presents the candidate with a series of fictional documents such as company reports, a consultant’s report, results from new product research etc. (i.e. similar to the in-tray exercise except these documents will be longer). You will then be asked to make business decisions based on the information. This can be done as an individual exercise, or more likely done in a group discussion so that assessors can also score your teamworking ability.

Before you start the exercise, it's important to carefully read and understand the instructions. Make sure you know what you're being asked to do, what resources you have available to you, and how your performance will be assessed. If you're unsure about anything, don't be afraid to ask for clarification.

Once you've read the case study, it's time to start analysing the problem. This involves breaking down the problem into its component parts, identifying the key issues, and considering different options for addressing them. It's important to approach the problem from different angles and to consider the implications of each possible solution.

During the exercise, you'll need to demonstrate your ability to work well under pressure, to think on your feet, and to communicate your ideas effectively. Make sure to use clear and concise language, and to back up your arguments with evidence and examples.

If you're working on a group case study exercise, it's important to listen to the ideas of others and to contribute your own ideas in a constructive and respectful way. Remember that the assessors are not only evaluating your individual performance but also how well you work as part of a team.

When it comes to presenting your solution, make sure to structure your presentation in a clear and logical way. Start with an introduction that sets out the problem and your approach, then move onto your analysis and recommendations, and finish with a conclusion that summarizes your key points. Make sure to keep to time and to engage your audience with your presentation.

A case study exercise is designed to assess several core competencies that are critical for success in the role you are applying for. There will be many common competencies that will be valuable across most roles in the professional world, these competencies typically include:

• Problem-Solving Skills: The ability to identify and analyse problems, and to develop and implement effective solutions.
• Analytical Thinking: The capacity to break down complex information into smaller parts, evaluate it systematically, and draw meaningful conclusions.
• Decision-Making Abilities: The ability to make well-informed and timely decisions, considering all relevant information and potential outcomes.
• Communication Skills: The capacity to convey ideas clearly and concisely, and to listen actively to others.
• Teamwork Skills: The ability to collaborate effectively with others, and to work towards a shared goal.
• Time Management: The capacity to prioritise tasks and to manage time effectively, while maintaining quality and meeting deadlines.

By assessing these competencies, employers can gain valuable insights into how candidates approach problems, how they think critically, and how they work with others to achieve goals. Ultimately, the aim is to identify candidates who can add value to the organisation, and who have the potential to become successful and productive members of the team.

Different companies will prioritise certain competencies; the original job description is a great place to look for finding out what competencies the employer desires and so will likely be scoring you against during the assessment centre activities.

The type of questions that may be asked can vary, but here are some examples of the most common types:

• Analytical Questions: These questions require the candidate to analyse a set of data or information and draw conclusions based on their findings. For example: "You have been given a dataset on customer behaviour. What insights can you draw from the data to improve sales performance?"
• Decision-Making Questions: These questions ask the candidate to make a decision based on a given scenario. For example: "You are the CEO of a company that is considering a merger. What factors would you consider when making the decision to proceed with the merger?"
• Group Discussion Questions: In a group case study exercise, candidates may be asked to work together to analyse a problem and present their findings to the assessors. For example: "As a team, analyse the strengths and weaknesses of our company's current marketing strategy and recommend improvements."

The questions are designed to test the candidate's problem-solving, analytical thinking, decision-making, and communication skills. It's important to carefully read and understand the questions, and to provide well-reasoned and evidence-based responses.

It has been known for employers to use real live projects for the case study exercise with sensitive information swapped for fictional examples.

Information from the case study exercise lends itself to be used as scene-setting for other exercises at the assessment centre. It is common to have the same fictional setting running through the assessment centre, to save time on having to describe a new scenario for each task. You will be told in each exercise if you are expected to remember the information from a previous exercise, but this is rarely the case. Usually the only information common to multiple exercises is the fictional scenario; all data to be used in each exercise will be part of that exercise.

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Here are some key tips to help you prepare for and successfully pass a case study exercise at an assessment centre:

• Understand the Brief: Carefully read and analyse the case study brief, making sure you understand the problem or scenario being presented, and the information and data provided. Take notes and identify key issues and opportunities.
• Plan Your Approach: Take some time to plan your approach to the case study exercise. Consider the key challenges and opportunities, and identify potential solutions and recommendations. This will help you structure your thoughts and prioritise your ideas.
• Use Evidence: Use evidence from the case study, as well as your own research and knowledge, to support your ideas and recommendations. This will demonstrate your analytical thinking and problem-solving skills.
• Stay Focused: During the exercise, stay focused on the task at hand and avoid getting sidetracked by irrelevant information or details. Keep the objective of the exercise in mind, and stay on track with your analysis and recommendations.
• Collaborate Effectively: If the case study exercise involves group work, make sure to communicate clearly and effectively with your team members. Listen actively to their ideas, and contribute constructively to the discussion.
• Be Confident: Have confidence in your ideas and recommendations, and be prepared to defend your positions if challenged. Speak clearly and confidently, and use evidence and data to support your arguments.

Here is the summary of what case-study exercises are and how to pass them:

• A case study exercise is a type of assessment where candidates are presented with a hypothetical business scenario and asked to provide solutions or recommendations.
• These exercises assess a range of competencies such as problem-solving, analytical thinking, decision-making, communication, teamwork, and time management.
• To pass a case study exercise, it's important to carefully read and understand the brief, plan your approach, use evidence to support your ideas, stay focused, collaborate effectively, be confident, and manage your time effectively.

Fully understanding the format of the exercise, taking practice case-study exercises and following our tips outlined above will drastically improve the chances of you standing out as a star candidate at the assessment centre.

Why Do Employers Use Case Studies at Assessment Centers?

What to expect from a case study exercise, how to prepare for the case study exercise in 2024, how to approach a group exercise, how to approach a presentation, case study exercises at assessment centers (2024 guide).

Updated November 21, 2023

Should you be invited to be tested at an assessment center as part of an employer's recruitment process, one of the exercises you may face is a case study .

A case study exercise presents you with a scenario similar to what you would experience in the job you have applied for.

It will generally be accompanied by documents, emails or other forms of information.

You are asked to make business decisions based on the data you have been provided with, either alone or as part of a group of candidates.

A case study enables employers to assess your skill-base and likely performance in the job, providing them with a more rounded view of the type of employee you would be and the value you would bring to the company.

Commonly used in the finance, banking, legal and business management industries, the main advantage to employers of using case study exercises is to see candidates in action, demonstrating the skills they would be expected to use at work.

The skills assessed when participating in a case study exercise will vary depending on the employer, the industry and the job applied for, but may include:

• Analytical skills
• Strategic thinking
• Decision making
• Problem-solving
• Communication
• Stress tolerance
• The ability to assimilate information quickly and effectively
• Organisational skills
• Situational judgment
• Commercial awareness
• Time management
• Team working
• Knowledge pertinent to the industry or job, for example, marketing skills

Despite the skills that the employer is actively assessing, such as those mentioned above, success in a case study exercise relies on your ability to:

• Interpret and analyze the information provided
• Reach a decision
• Use commercial awareness
• Manage your time
• Communicate well

Practice Case Study Exercises with JobTestPrep

There are generally two types of case study exercise that you may face as part of a selection process:

• Subject-related case studies pertinent to the job you are applying for and the related industry
• General case studies that assess your overall aptitude and skills

The actual scenario of the case study exercise you face will vary, but examples of typical case studies include:

• Expanding a team or department
• Deciding whether an acquisition or merger is advisable
• Investigating whether to begin a new product line
• Re-organisation of management structure
• The creation of an advertising campaign
• Responding to negative publicity
• Choosing from three business proposals
• Developing a social media presence

Prepare for Case Study Exercises with JobTestPrep

For example: You are presented with the scenario of an IT company that went through an expensive re-brand one year ago. At that time, the company moved to bigger premises in a better area, and two new teams of developers were recruited to work with two new clients. The IT company has recently lost one of those clients and is facing increasing costs as the rent is raised for their premises. The company's directors have concluded that they must make one of the following changes: Make staff redundancies and offer the chance to several employees to change to part-time hours Move to less expensive premises in a less desirable area Combine a move to a flexible working business model where employees work part of the week from home and desk-share in the office along with a physical move to smaller premises in the same area where the IT company is currently based

You are asked to advise the directors on which change would provide the greatest benefit.

Here is another example:

A multi-national environmental testing organization buys out an oil-testing laboratory. A gap test is carried out on whether: The oil-testing lab should be brought in line with the rest of the organization concerning its processes, customer interface, and testing procedures The oil-testing lab should be closed down and its clients absorbed into the rest of the organization The oil-testing lab should be allowed to continue as it is, but new processes put in place between it and the larger organization

You are asked to consider the findings of the gap test and suggest the best course of action.

Just as you would prepare before a job interview, it is always in your best interests to prepare before facing a case study exercise at an assessment center.

Step 1 . Do the Research

There is a whole range of research you can look into to prepare yourself for the case study exercise:

• The job description and any other literature or documents forwarded to you
• The employer's website and social media
• Industry related news stories and developments

Any of the above should provide you with a better understanding of the job you have applied for, the industry you will work within, and the culture and values of the employer.

Step 2 . Use Practice Case Studies

Practicing case study exercises in the run-up to the assessment day is one of the best ways you can prepare for the real thing.

Unless the employer provides sample case studies on their website or as part of their recruitment pack, you will not know the exact format that the exercise will take; however, you can build familiarity with the overall process of a case study through practice.

You can find plenty of practice case study exercises online. Most of these come at a cost, but you may also be able to find free sample case studies too.

For case study resources at a cost, have a look at JobTestPrep .

For two free sample case study exercises, you might like to visit Bain & Company's website .

Scroll down to the Associate Consultant Case Library. Europa also offers an extensive and detailed sample case study .

Step 3 . Timed Practice

Once you have sourced one or more practice case studies, take the opportunity to practice to a time limit.

The case study may come with a time limit, or the employer may have already told you how long you will have to complete the real case study exercise on the day.

Alternatively, set your reasonable time limit.

Timed practice will improve your response time and explain exactly how much time you should allocate to each stage of the case study process.

Step 4 . Improve Your Reading Comprehension

One skill that is key to handle a case study exercise successfully is your reading comprehension, that is, your ability to understand written information, interpret it and describe it in your own words.

In the context of a case study, this skill will help you to assimilate the information provided to you quickly, analyze it and ultimately reach a decision.

In the run-up to your assessment day, put aside time to improve your reading comprehension by reading a wide variety of material and picking out the key points of each passage.

You might find it especially helpful to read professional journals and news articles related to the job you have applied for and the related industry.

Try to improve the speed at which you can read but still retain information too. This will prove helpful during the real case study exercise.

Step 5 . Practice Mental Math

The case study exercise may include prices, area measurements, staff numbers, salaries and other numeric values.

It is important that you can complete basic mental math calculations, such as multiplication and percentages.

Practice your mental math using puzzle books, online math resources and math problems that you create yourself.

You can find plenty of online business math resources, for example:

• The University of Alabama at Birmingham Math and Business Guide
• Money Instructor
• Open Textbook Library

If you need to prepare for a number of different employment tests and want to outsmart the competition, choose a Premium Membership from JobTestPrep . You will get access to three PrepPacks of your choice, from a database that covers all the major test providers and employers and tailored profession packs.

Get a Premium Package Now

Top Tips for Approaching Case Study Exercises

Now that you have prepared yourself, you can further improve your chances of a successful outcome by following our top tips on approaching case study exercises on the day.

Read the Information Carefully

Read all of the information provided as part of your case study exercise to understand what is being asked of you fully.

Quickly identify the key points in the task and the overall decision you have been asked to make, for example:

• Has the exercise provided you with a choice of outcomes you must decide between, or must you create the outcome yourself?
• What information do you need to make your decision?
• Are there calculations involved in the task?
• What character are you playing in the task (for example, HR manager or business consultant) and what are that character's motivations?
• Who is your character presenting their response to? Company directors, client or HR department?

Prioritize the Information

Prioritize the information by importance.

Which pieces of information are most pertinent to the task, and what key data do they provide?

Can any of the information be dismissed? Does any of the information contradict or sit in conflict with others?

Divide Up the Tasks and Allocate Time

You will generally be asked to come to a conclusion or advise a course of action regarding your case study exercise; however, you may have to carry out several tasks to arrive at this result.

Once you have read through the information, plan out what tasks the exercise will entail and allocate time for each one.

Do Not Be Distracted by Finding the Only 'Right' Answer

Where you are provided with several outcomes, and you must decide on one, do not assume that anyone's outcome is the only right answer to give.

It may be that any of the outcomes could be correct if you can sufficiently support your decision from the information provided.

Keep the Objective in Focus

• What does the task ask you to do?
• Must you choose between three business acquisitions?
• Are you providing advice on whether or not to invest?
• Are you putting together a plan for a staff redundancy situation?

Keep the objective of the case study exercise in mind at all times.

Support Your Decision With Evidence

The conclusion you come to may seem obvious to you, but you must be able to support your decision with evidence.

Why would it be better for the company to invest in property overstock? What is the benefit to the company of entering a new market?

It is not sufficient to know which outcome would be the best. As in the real-life business world, you must be able to support your claims.

If you are assessed as part of a group, you must arrive at a conclusion as a team and bear in mind your strengths.

For example, do you have a good eye for detail and would therefore be suited to the analytical part of the task?

Arrive at a list of tasks together and then assign the tasks to different members of the group.

Please make sure you contribute to the group discussions but do not dominate them.

Group assessments are generally used by employers who place value on leadership, teamwork and communication skills.

If you are asked to present your findings or conclusion as part of a case study exercise, bear in mind to whom the task has asked you to make that presentation.

For example, a business client or a marketing manager.

Make sure that you can fully support the reasons that you came to your conclusion.

If you are presenting as a group, make sure that each group member has their role to play in the presentation and that everyone knows why the group came to that conclusion.

Act professionally to suit the job you have applied for. Be polite, confident and well-spoken.

Case study exercises are just one of the many methods that employers use to assess job applicants, and as with any other aspect of the selection process, they require a degree of consideration and preparation.

The best way to improve your chances of a successful outcome and reduce exam tension is to research the job and the industry, practice case study exercises and improve your skills.

You might also be interested in these other Psychometric Success articles:

Or explore the Aptitude Tests / Test Types sections.

Business growth

Marketing tips

16 case study examples (+ 3 templates to make your own)

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples 

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

1. .css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-fill-color:currentColor;cursor:pointer;}.css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='inherit']{font-weight:inherit;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='normal']{font-weight:400;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='bold']{font-weight:700;} Volcanica Coffee and AdRoll

People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

2. Taylor Guitars and Airtable

This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

3. EndeavourX and Figma

My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

4. ActiveCampaign and Zapier

Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them. 

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

5. Ironclad and OpenAI

In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed. 

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

6. Shopify and GitHub

GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study. 

7 . Audible and Contentful

Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content. 

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

8 . Zoom and Asana

Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials. 

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

9 . Hickies and Mailchimp

I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

10. NVIDIA and Workday

The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

11. KFC and Contentful

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand. 

12. Intuit and Twilio

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

13. Spotify and Salesforce

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

Takeaway: Invest in videos that capture and promote your partnership with your case study subject. Video content plays a promotional role that extends beyond the case study in social media and marketing initiatives .

14. Benchling and Airtable

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex. 

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

15. Chipotle and Hubble

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time. 

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

16. Hudl and Zapier

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The Zapier format provides nuggets of high-level insights, milestones, and achievements, as well as the challenge, solution, and results. My favorite part of this case study is how it's supplemented with a blog post detailing how Hudl uses Zapier automation to build a seamless user experience.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats. 

Case study template 3

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Writing a good case study comes down to a mix of creativity, branding, and the capacity to invest in the project. With those details in mind, here are some case study tips to follow:

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged. 

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

In fact, with the right technology, it can be refined to work better . Explore how Zapier's automation features can help drive results for your case study by making your case study a part of a developed workflow that creates a user journey through your website, your case studies, and into the pipeline.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results. 

Related reading:

How Hudl uses automation to create a seamless user experience

How to make your case studies high-stakes—and why it matters

How experts write case studies that convert, not bore

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Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

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Assessment by Case Studies and Scenarios

Case studies depict real-life situations in which problems need to be solved. Scenario-based teaching may be similar to case studies, or may be oriented toward developing communication or teamwork skills. Both case studies and scenarios are commonly used methods of problem-based learning. Typically, using these methods, teachers aim to develop student reasoning, problem-solving and decision-making skills. Case studies differ from role plays in that in the former, learning takes place largely through discussion and analysis, whereas in the latter, students assume a character or role and "act out" what that character would do in the scenario (The Teaching Gateway page Assessing with Role Plays and Simulations contains more information on using role plays for assessments.) Like role plays and simulations, case studies and scenarios aim for authenticity:  allowing students to get a sense of the situations they might face in the real world upon graduation. Students can see how their learning and skills can be applied in a real-world situation, without the pressure of being actually involved in that situation with the associated constraints on research, discussion and reflection time.

Case studies and scenarios are particularly useful when they present situations are complex and solutions are uncertain. Ideally, their complexity requires group members to draw from and share their experiences, work together, and learn by doing to understand and help solve the case-study problem.

You can present a single case to several groups in a class and require each group to offer its solutions, or you can give a different case to each group or individual.

Case studies' effectiveness comes from their abiliity to:

• engage students in research and reflective discussion
• encourage clinical and professional reasoning in a safe environment
• encourage higher-order thinking
• facilitate creative problem solving and the application of different problem-solving theories without risk to third parties or projects
• allow students to develop realistic solutions to complex problems
• develop students' ability to identify and distinguish between critical and extraneous factors
• enable students to apply previously acquired skills
• allow students to learn from one another
• provide an effective simulated learning environment
• encourage practical reasoning
• allow you to assess individuals or teams.

You can use case studies to bridge the gap between teacher-centred lectures and pure problem-based learning. They leave room for you to guide students directly, while the scenarios themselves suggest how students should operate, and provide parameters for their work.

Although some students have reported greater satisfaction with simulations as learning tools than with case studies (Maamari & El-Nakla, 2023), case studies generally require less up-front preparation time, and can be less intimidating for students.

To make case studies an effective form of assessment, instructors and tutors need to be familiar with their use in both teaching and assessment. This applies whether teachers are developing the case studies for their courses themselves or using those developed by others.

Case studies reach their highest effectiveness as a teaching and assessment tool when they are authentic; ensuring that case studies accurately reflect the circumstances in which a student will eventually be practising professionally can require a considerable amount of research, as well as the potential involvement of industry professionals.

Students may need scaffolding as they learn how to problem-solve in the context of case studies; using case studies as low-stakes, formative assessments can prepare them for summative assessment by case study at the end of the course.

Learning outcomes, course outlines, and marking rubrics need to be entirely clear about how case studies will be used in the course and how students will be expected to demonstrate their learning through thee way they analyse and problem-solve in the context of case studies.

Assessment preparation

Typically, the product assessed after case study or scenario work is a verbal presentation or a written submission. Decide who will take part in the assessment: the tutor, an industry specialist, a panel, peer groups or students themselves by self-evaluation? Choose whether to give a class or group mark or to assess individual performance; and whether to assess the product yourself or have it assessed by peers.

Assessment strategies

You can assess students’ interaction with other members of a group by asking open-ended questions, and setting tasks that require teamwork and sharing resources.

Assess the process of analysis

Case studies allow you to assess a student’s demonstration of deeper understanding and cognitive skills as they address the case.  These skills include, for example:

• identification of a problem
• hypotheses generation
• construction of an enquiry plan
• interpretation of findings
• investigation of results collected for evidence to refine a hypothesis and construction of a management plan.

During the problem-solving process, you can also observe and evaluate:

• quality of research
• structural issues in written material
• organisation of arguments
• feasibility of solutions presented
• intra-group dynamics
• evidence of consideration of all case factors
• multiple resolutions of the same scenario issue.

Use a variety of questions in case analysis

The Questioning page discusses in detail various ways to use questions in teaching . If your students are using the Harvard Business School case study method for their analysis, use a range of question types to enable the class to move through the stages of analysis:

• clarification/information seeking ( What? )
• analysis/diagnosis ( Why? )
• conclusion/recommendation ( What now? )
• implementation ( How? ) and
• application/reflection ( So what? What does it mean to you?)

Use technology

Learning-management systems such as Moodle can help you track contributions to case discussions . You can assess students' interactions with other members of a group by viewing their responses to open-ended questions or observing their teamwork and sharing of resources as part of the discussion.  You can incorporate the use of various tools in these systems, or others such as Survey Monkey, into students' assessment of their peers, or of their group members' contribution to exploring and presenting case studies. You can also set this peer assessment up so that it takes place anonymously.

Assessing by Case Studies: UNSW examples

These videos show examples of how UNSW faculty have implemented case studies in their own courses.

• Boston University. Using Case Studies to Teach
• Columbia University. Case Method Teaching and Learning
• Science Education Resource Center, Carleton College. Starting Point: What is Investigative Case-Based Learning?

Maamari, B. E., & El-Nakla, D. (2023). From case studies to experiential learning. Is simulation an effective tool for student assessment? Arab Economic and Business Journal, 15(1), Article 2. https://doi.org/10.38039/2214-4625.1023

Merret, C. (2020). Using case studies and build projects as authentic assessments in cornerstone courses. International Journal of Mechanical Engineering Education , 50 (1), 20-50. https://doi.org/10.1177/0306419020913286

Porzecanski, A. L., Bravo, A., Groom, M. J., Dávalos, L. M., Bynum, N., Abraham, B. J., Cigliano, J. A., Griffiths, C., Stokes, D. L., Cawthorn, M., Fernandez, D. S., Freeman,  L., Leslie, T., Theodose, T., Vogler, D., & Sterling, E. J. (2021). Using case studies to improve the critical thinking skills of undergraduate conservation biology students. Case Studies in the Environment , 5 (1), 1536396. https://doi.org/10.1525/cse.2021.1536396

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What Is a Case Study?

Weighing the pros and cons of this method of research

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Cara Lustik is a fact-checker and copywriter.

Verywell / Colleen Tighe

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What Types of Case Studies Are Out There?

Where do you find data for a case study, how do i write a psychology case study.

A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.

The point of a case study is to learn as much as possible about an individual or group so that the information can be generalized to many others. Unfortunately, case studies tend to be highly subjective, and it is sometimes difficult to generalize results to a larger population.

While case studies focus on a single individual or group, they follow a format similar to other types of psychology writing. If you are writing a case study, we got you—here are some rules of APA format to reference.  

At a Glance

A case study, or an in-depth study of a person, group, or event, can be a useful research tool when used wisely. In many cases, case studies are best used in situations where it would be difficult or impossible for you to conduct an experiment. They are helpful for looking at unique situations and allow researchers to gather a lot of˜ information about a specific individual or group of people. However, it's important to be cautious of any bias we draw from them as they are highly subjective.

What Are the Benefits and Limitations of Case Studies?

A case study can have its strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.

One of the greatest advantages of a case study is that it allows researchers to investigate things that are often difficult or impossible to replicate in a lab. Some other benefits of a case study:

• Allows researchers to capture information on the 'how,' 'what,' and 'why,' of something that's implemented
• Gives researchers the chance to collect information on why one strategy might be chosen over another
• Permits researchers to develop hypotheses that can be explored in experimental research

On the other hand, a case study can have some drawbacks:

• It cannot necessarily be generalized to the larger population
• Cannot demonstrate cause and effect
• It may not be scientifically rigorous
• It can lead to bias

Researchers may choose to perform a case study if they want to explore a unique or recently discovered phenomenon. Through their insights, researchers develop additional ideas and study questions that might be explored in future studies.

It's important to remember that the insights from case studies cannot be used to determine cause-and-effect relationships between variables. However, case studies may be used to develop hypotheses that can then be addressed in experimental research.

Case Study Examples

There have been a number of notable case studies in the history of psychology. Much of  Freud's work and theories were developed through individual case studies. Some great examples of case studies in psychology include:

• Anna O : Anna O. was a pseudonym of a woman named Bertha Pappenheim, a patient of a physician named Josef Breuer. While she was never a patient of Freud's, Freud and Breuer discussed her case extensively. The woman was experiencing symptoms of a condition that was then known as hysteria and found that talking about her problems helped relieve her symptoms. Her case played an important part in the development of talk therapy as an approach to mental health treatment.
• Phineas Gage : Phineas Gage was a railroad employee who experienced a terrible accident in which an explosion sent a metal rod through his skull, damaging important portions of his brain. Gage recovered from his accident but was left with serious changes in both personality and behavior.
• Genie : Genie was a young girl subjected to horrific abuse and isolation. The case study of Genie allowed researchers to study whether language learning was possible, even after missing critical periods for language development. Her case also served as an example of how scientific research may interfere with treatment and lead to further abuse of vulnerable individuals.

Such cases demonstrate how case research can be used to study things that researchers could not replicate in experimental settings. In Genie's case, her horrific abuse denied her the opportunity to learn a language at critical points in her development.

This is clearly not something researchers could ethically replicate, but conducting a case study on Genie allowed researchers to study phenomena that are otherwise impossible to reproduce.

There are a few different types of case studies that psychologists and other researchers might use:

• Collective case studies : These involve studying a group of individuals. Researchers might study a group of people in a certain setting or look at an entire community. For example, psychologists might explore how access to resources in a community has affected the collective mental well-being of those who live there.
• Descriptive case studies : These involve starting with a descriptive theory. The subjects are then observed, and the information gathered is compared to the pre-existing theory.
• Explanatory case studies : These   are often used to do causal investigations. In other words, researchers are interested in looking at factors that may have caused certain things to occur.
• Exploratory case studies : These are sometimes used as a prelude to further, more in-depth research. This allows researchers to gather more information before developing their research questions and hypotheses .
• Instrumental case studies : These occur when the individual or group allows researchers to understand more than what is initially obvious to observers.
• Intrinsic case studies : This type of case study is when the researcher has a personal interest in the case. Jean Piaget's observations of his own children are good examples of how an intrinsic case study can contribute to the development of a psychological theory.

The three main case study types often used are intrinsic, instrumental, and collective. Intrinsic case studies are useful for learning about unique cases. Instrumental case studies help look at an individual to learn more about a broader issue. A collective case study can be useful for looking at several cases simultaneously.

The type of case study that psychology researchers use depends on the unique characteristics of the situation and the case itself.

There are a number of different sources and methods that researchers can use to gather information about an individual or group. Six major sources that have been identified by researchers are:

• Archival records : Census records, survey records, and name lists are examples of archival records.
• Direct observation : This strategy involves observing the subject, often in a natural setting . While an individual observer is sometimes used, it is more common to utilize a group of observers.
• Documents : Letters, newspaper articles, administrative records, etc., are the types of documents often used as sources.
• Interviews : Interviews are one of the most important methods for gathering information in case studies. An interview can involve structured survey questions or more open-ended questions.
• Participant observation : When the researcher serves as a participant in events and observes the actions and outcomes, it is called participant observation.
• Physical artifacts : Tools, objects, instruments, and other artifacts are often observed during a direct observation of the subject.

If you have been directed to write a case study for a psychology course, be sure to check with your instructor for any specific guidelines you need to follow. If you are writing your case study for a professional publication, check with the publisher for their specific guidelines for submitting a case study.

Here is a general outline of what should be included in a case study.

Section 1: A Case History

This section will have the following structure and content:

Background information : The first section of your paper will present your client's background. Include factors such as age, gender, work, health status, family mental health history, family and social relationships, drug and alcohol history, life difficulties, goals, and coping skills and weaknesses.

Description of the presenting problem : In the next section of your case study, you will describe the problem or symptoms that the client presented with.

Describe any physical, emotional, or sensory symptoms reported by the client. Thoughts, feelings, and perceptions related to the symptoms should also be noted. Any screening or diagnostic assessments that are used should also be described in detail and all scores reported.

Your diagnosis : Provide your diagnosis and give the appropriate Diagnostic and Statistical Manual code. Explain how you reached your diagnosis, how the client's symptoms fit the diagnostic criteria for the disorder(s), or any possible difficulties in reaching a diagnosis.

Section 2: Treatment Plan

This portion of the paper will address the chosen treatment for the condition. This might also include the theoretical basis for the chosen treatment or any other evidence that might exist to support why this approach was chosen.

• Cognitive behavioral approach : Explain how a cognitive behavioral therapist would approach treatment. Offer background information on cognitive behavioral therapy and describe the treatment sessions, client response, and outcome of this type of treatment. Make note of any difficulties or successes encountered by your client during treatment.
• Humanistic approach : Describe a humanistic approach that could be used to treat your client, such as client-centered therapy . Provide information on the type of treatment you chose, the client's reaction to the treatment, and the end result of this approach. Explain why the treatment was successful or unsuccessful.
• Psychoanalytic approach : Describe how a psychoanalytic therapist would view the client's problem. Provide some background on the psychoanalytic approach and cite relevant references. Explain how psychoanalytic therapy would be used to treat the client, how the client would respond to therapy, and the effectiveness of this treatment approach.
• Pharmacological approach : If treatment primarily involves the use of medications, explain which medications were used and why. Provide background on the effectiveness of these medications and how monotherapy may compare with an approach that combines medications with therapy or other treatments.

This section of a case study should also include information about the treatment goals, process, and outcomes.

When you are writing a case study, you should also include a section where you discuss the case study itself, including the strengths and limitiations of the study. You should note how the findings of your case study might support previous research. 

In your discussion section, you should also describe some of the implications of your case study. What ideas or findings might require further exploration? How might researchers go about exploring some of these questions in additional studies?

Need More Tips?

Here are a few additional pointers to keep in mind when formatting your case study:

• Never refer to the subject of your case study as "the client." Instead, use their name or a pseudonym.
• Read examples of case studies to gain an idea about the style and format.
• Remember to use APA format when citing references .

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach .  BMC Med Res Methodol . 2011;11:100.

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011 Jun 27;11:100. doi:10.1186/1471-2288-11-100

Gagnon, Yves-Chantal.  The Case Study as Research Method: A Practical Handbook . Canada, Chicago Review Press Incorporated DBA Independent Pub Group, 2010.

Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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Case Study Assessment - Learn How to Pass

A case study assessment is a popular tool used in assessment centres for evaluating candidates by presenting them with complex and previously unknown scenarios . After analyzing the information and identifying the most relevant parts, candidates answer questions that provide the employer with insights regarding important aspects of the candidate's knowledge, cognitive abilities, and personal attributes. 

Like other tests, preparing for the case study assessment can make a huge difference to your score. On this page we will review useful information that can help you arrive at your case study assessment better prepared and maximize your chances to pass and land the job you're after. 

JobTestPrep is a leading test prep company that offers accurate practice simulations for hundreds of pre-employment tests. Since 1992, it has helped 1M+ candidates. If you have any additional questions about the Assessment Centre Test, feel free to send us an email , we usually reply within 24 hours.

What is a Case Study Assessment

A case study assessment is a test in which candidates are presented with a scenario related to the position or the company's wider operations, followed by several questions that are designed to measure specific abilities. Through the candidate's answers, employers gain insight into their ability to handle tasks similar to those they might be responsible for in the future, thus indicating their problem solving abilities and compatibility with the job description. 

Typically, a case study assessment introduces a series documents such as reports and data from recent market research, which may relate to hypothetical or real-life situations. You are asked to analyze the case at hand, make business decisions, and/or give a brief verbal or written report of your recommendations. You may be asked to complete the case study as an individual exercise or as part of a group, which allows assessors to evaluate your teamwork.

The Two Main Types of Case Study Assessment

An assessment center case study will typically belong to one of two main categories:

Subject-related Case Study Assessment

In this type of case study assessment, specific and professional knowledge of the subject is required. In cases of candidates applying for a position in which industry knowledge is essential, the content of the case study will be directly relevant to that role . In these cases, candidates are required to use their existing knowledge and experience to identify key information from the brief.

For instance, project managers may be asked to plan for the release of a new product, which incorporates scheduling, budgeting and resourcing.

General Case Study Assessment

These case studies are designed for a broad audience of candidates who are tested for various positions. Answering the case study questions does not require any specific prior knowledge , and most questions can be answered with common sense. Any information that is required for answering the case study questions is provided by the assessor, whether orally or through additional documentation.

These case studies are much more popular as they can be completed by a large number of candidates applying for a wide array of positions.

What the Case Study Assessment Measures

The advantage of the assessment center case study is that it measures a number of elements simultaneously, giving the employer a picture which combines soft skills with cognitive abilities and even personality attributes. Through your answers, the employer can learn about your:

• Judgement and understanding of the situation at hand
• Thoroughness of analysis
• Logical presentation of ideas
• Practicality of the proposed solutions
• Creativity and innovation in problem solving
• Presentation abilities & communication skills
• Ability to answer off the cuff comments
• Commercial awareness
• Organizational skills
• Decisiveness

Which Types of Companies Use Assessment Centre Case Studies

• The first type of assessment centre case study exercise is those for various positions in finance, banking , audit, marketing, IT, and others. These case studies are based on a large file of documents such as company reports you must quickly read and analyze. They may be completed as part of an assessment day or given at the employer's office as part of the interview. 
• Another type of case study assessment you can find in assessment centres is for consultancy and business management companies. The scenario is usually described by the interviewer or is limited to a few pages. Generally, the task revolves around mathematical problems, estimation questions and strategic thinking. The candidate is expected to ask the assessor for more details in order to understand the problems at hand.  Learn more about these tests here .

Leading companies that Use Assessment Centre Case Studies:

• EY (Ernst & Young)

Popular Assessment Center Case Study Topics

Case studies can be about virtually anything - however there are some topics or that appear more frequently than others. Below is a list of ideas you may encounter in your case study assessment:

• Strategic decisions in global or local business contexts.
• Expansion of departments, acquisition of new companies or products.
• Entrance into new fields of development and product lines.
• Exploring new markets.
• Reconstructing organizational trees.
• Creating advertising campaigns.
• Competition analysis

Tips for Approaching Your Case Study Assessment

• Immerse yourself in the case study -  try to imagine you really are in the scenario, and put yourself in the shoes of the decision maker and those he needs to report to. 
• Time management -  as you will have a lot of data and documents to make sense of in a short period of time, your time management skills are being put to the test here. The key to success is learning how to identify key points and prioritize relevant information while ignoring the irrelevant, giving you the ability to work efficiently on the actual assessment day.
• There is more than one ‘correct’ answer - a case study assessment usually has more than one right answer, and as long as you can logically justify your recommendations and they stand up to questioning by the assessor, your analysis can be regarded in a positive light.
• Don't get lost in the nuances of a particular industry you are presented with in the case studies. Focus instead on tackling common challenges faced by most businesses. 
• Client focus - all companies want to keep their clientele happy. If there is a client in the case study, put plenty of emphasis on them and their needs.
• Be confident but not arrogant. When presenting, try to convey an air of knowledge and authority - without appearing overconfident or arrogant.
• Practice your presentation skills with friends or family to reduce the pressure at the actual assessment centre. 

Common Questions in the Assessment Center Case Study

There are two main types of questions that can be asked by the assessors in an assessment center case study.

Quantitative questions involve basic mathematical operations, using of the four basic operations, percentages and ratios. Qualitative questions will relate to strategic decisions, future projections, and market analysis. Popular questions would be:

• What penetration strategy do you find suitable for the market in question?
• What are the changes that company Y must go through if it seeks the preservation of existing markets?
• What are the approximate annual developmental costs of company X?

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Case Study Exercise At Assessment Centres

A case study exercise is a practical assessment commonly used in the latter stages of recruitment for graduate jobs. One of several activities undertaken at an assessment centre , this particular type of exercise allows employers to see your skills in action in a work-based context.

What is a case study exercise?

A case study exercise consists of a hypothetical scenario, similar to something you’d expect to encounter in daily working life. You’ll be tasked with examining information, drawing conclusions, and proposing business-based solutions for the situation at hand.

Information is typically presented in the form of fictional documentation: for example, market research findings, company reports, or details on a potential new venture. In some cases, it will be verbally communicated by the assessor.

You may also have additional or updated information drip-fed to you throughout the exercise.

You could be asked to work as an individual, but it’s more common to tackle a case study exercise as part of a group, since this shows a wider array of skills like teamwork and joint decision-making.

In both cases you’ll have a set amount of time to analyse the scenario and supporting information before presenting your findings, either through a written report or a presentation to an assessment panel. Here, you’ll need to explain your process and justify all decisions made.

Historically, assessment centres have been attended in person, but as more companies look to adopt virtual techniques, you may take part in a remote case study exercise. Depending on the employer and their platform of choice, this could be via pre-recorded content or a video conferencing tool that allows you to work alongside other candidates.

What competencies does a case study exercise assess?

There are multiple skills under assessment throughout a case study exercise. The most common are:

Problem solving

In itself, this involves various skills, like analytical thinking , creativity and innovation. How you approach your case study exercise will show employers how you’re likely to implement problem-solving skills in the work environment.

Show these at every stage of the process. If working in a group, be sure to make a contribution and be active in discussions, since assessors will be watching how you interact.

If working solo, explain your process to show problem solving in action.

Communication

How you present findings and communicate ideas is a major part of a case study exercise, as are other communication skills like effective listening.

Regardless of whether you present as an individual or a group, make sure you explain how you came to your conclusions, the evidence they’re based on and why you see them as effective.

Commercial awareness and business acumen

Assessors will be looking for a broader understanding of the industry in which the company operates and knowledge of best practice for growth.

Standout candidates will approach their case study with a business-first perspective, able to demonstrate how every decision made is rooted in organisational goals.

Decision making

At the heart of every case study exercise, there are key decisions to be made. Typically, there’s no right or wrong answer here, provided you can justify your decisions and back them up evidentially.

Along with problem solving, this is one of the top skills assessors are looking for, so don’t be hesitant. Make your decisions and stick to them.

Group exercises show assessors how well you work as part of a team, so make sure you’re actively involved, attentive and fair. Never dominate a discussion or press for your own agenda.

Approach all ideas equally and assess their pros and cons to arrive at the best solution.

What are the different types of case study exercise?

Depending on the role for which you’ve applied, you’ll either be presented with a general case study exercise or one related to a specific subject.

Subject-related case studies are used for roles where industry-specific knowledge is a prerequisite, and will be very much akin to the type of responsibilities you’ll be given if hired by the organisation.

For example, if applying for a role in mergers and acquisitions, you may be asked to assess the feasibility of a buy-out based on financial performance and market conditions.

General case studies are used to assess a wider pool of applicants for different positions. They do not require specific expertise, but rather rely on common sense and key competencies. All the information needed to complete the exercise will be made available to you.

Common topics covered in case study exercises include:

• The creation of new marketing campaigns
• Expansion through company or product acquisition
• Organisational change in terms of business structure
• Product or service diversification and entering new markets
• Strategic decision-making based on hypothetical influencing factors

Tips for performing well in case study exercises

1. process all the information.

Take time to fully understand the scenario and the objectives of the exercise, identify relevant information and highlight key points for analysis, or discussion if working as part of a team. This will help structure your approach in a logical manner.

2. Work collaboratively

In a group exercise , teamwork is vital. Assign roles based on individual skill sets. For example, if you’re a confident leader you may head up the exercise.

If you’re more of a listener, you may volunteer to keep notes. Avoid conflict by ensuring all points of view are heard and decisions made together.

3. Manage your time

Organisational skills and your ability to prioritise are both being evaluated, and since you have a set duration in which to complete the exercise, good time management is key.

Remember you also need to prepare a strong presentation, so allow plenty of scope for this.

Make an assertive decision

There’s no right answer to a case study exercise, but any conclusions you do draw should be evidenced-based and justifiable. Put forward solutions that you firmly believe in and can back up with solid reasoning.

5. Present your findings clearly

A case study exercise isn’t just about the decisions you make, but also how you articulate them. State your recommendations and then provide the background to your findings with clear, concise language and a confident presentation style.

If presenting as a group, assign specific sections to each person to avoid confusion.

How to prepare for a case study exercise

It’s unlikely you’ll know the nature of your case study exercise before your assessment day, but there are ways to prepare in advance. For a guide on the type of scenario you may face, review the job description or recruitment pack and look for key responsibilities.

You should also research the hiring organisation in full. Look into its company culture, read any recent press releases and refer to its social media to get a feel for both its day-to-day activities and wider achievements. Reading business news will also give you a good understanding of current issues relevant to the industry.

To improve your skills, carry out some practice case study exercises and present your findings to family or friends. This will get you used to the process and give you greater confidence on assessment centre day.

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Case Study Exercises are commonly used in assessment centres, and often are unique to each company.

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How do case study exercises work.

Updated: 08 September 2022

Assessment Centre Exercises:

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During an assessment day, it is common that you need to undertake a case study exercise . These exercises place candidates in real-life situations where they are tasked with solving problems faced by professionals in the real world. A case study typically involves being given various documents containing different information, either detailing a problem or situation that needs dealing with and requiring the candidate to resolve the issue at hand by formulating a plan. The problems or situation in the case study will be similar if not identical to problems encountered in the role itself. Candidates are also provided with background information to the elements of the case study, whether these be details of fictitious companies or sales figures, or other. The resolutions or solutions provided by the candidate regarding the problems are part of the assessment centre performance rating.

Why are case study exercises used?

Case study exercises are proficient predictors of role performance as they will resemble the work being done on the job. Therefore, case study exercises typically tilt highly on an assessment centre rating for candidates. Likewise, if a presentation exercise is required after the case study, based on details brought up during the case study, then your case study rating will likely impact your presentation exercise rating. Equally, this may manifest into the role play exercise which will do a similar thing to the presentation exercise – carrying on the case study situation. It is also entirely possible for the case study to be continued in a group exercise – which evaluate a candidate’s ability to work in a team. Given all this, you will need to perform well in the case study exercise to ensure a high rating.

What will the case study exercise be like?

As mentioned, the case study exercise you will be asked to perform will be similar to the type of work you will have to do in the role you are applying for.

The case study exercise may be purchased off the self from a test provider who specialize in the test style. This will mean that it won't be fully specific to the company you are applying to, but will be related to the role. Likewise, it can be designed bespoke if the organization requires specific role assessment. It's likely the larger and harder to get into the company is, the more tailored their exercises will be.

How can I prepare for the case study exercise?

Analysing technical documents and company reports may be helpful practice in preparation for a case study exercise. This will give a chance to familiarize yourself with the types of information typically found in these documents, and thus the case study exercise. Practicing case study exercises will also act as great preparation and they will provide a great insight into how they work and how they are to be handled. This will also prevent any unnecessary unknowns you could have before taking a case study exercise, as you will have already experienced how they work in practice.

We have an assessment centre pack which contains an example of the exercises you could face.

How to write a case study — examples, templates, and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

• Celebrate the customer and make them — not a product or service — the star of the story.
• Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
• Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
• Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
• Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

• Switch from one product or service to another while naming competitors that missed the mark.
• Experience measurable results that are relatable to others in a specific industry.
• Represent well-known brands and recognizable names that are likely to compel action.
• Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

• An engaging headline
• A subject and customer introduction
• The unique challenge or challenges the customer faced
• The solution the customer used to solve the problem
• The results achieved
• Data and statistics to back up claims of success
• A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

• Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
• Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
• Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
• Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
• Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
• Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

• Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
• Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
• Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
• Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
• Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
• Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

• Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
• Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
• Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
• Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

• Think about a few goals you’d like to accomplish with your content.
• Make a list of successful clients that would be strong candidates for a case study.
• Reach out to the client to get their approval and conduct an interview.
• Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

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Case studies allow you to bridge the gap between theory and practice.

The definition of a Case Study and its essential features 

How to do a Case Study 

Learn how to conduct a Case Study. 

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Learn how to structure a Case Study. 

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Learn how to write a Case Study. 

These videos provide guidance on:

• Definition of a Case Study
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• Structuring a Case Study. 
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Content The main part of the case study assignment involves applying the concepts and theories you have learnt about to the case study. You should also incorporate information from your course materials and other sources when writing your case study assignment to support your ideas. A case study might also require you to provide examples of what you would say to a client or another person in the case, and what they might say. 

Structure Some case study assignments are in short answer style, so it is a good idea to include the numbered questions in your assignment so it is clear exactly which question you are responding to. Other case study assignments need to be structured with an introduction, a series of body paragraphs and a conclusion. When presenting case studies in this way, you can use headings which can often be ‘created’ from information in the task description.  

Style Case studies require you to write in the third person (people’s names, he/she/they, ‘the case manager’, ‘the client’ etc) when discussing the theories or research of authors, or the client, the professional or the organisation in the case. A case study might require you to use first person (‘I’, ‘my’ etc) to provide your own reflections about the case, its personal impact on you, or how you would apply theories and skills to the case. 

Make sure you have a good balance between describing your case study and analysing it. Many students fall into the trap of being too descriptive when writing about their case. Some ways to include analysis are:

• Explaining and giving reasons
• Comparing and contrasting
• Making suggestions and recommendations
• Supporting your ideas with information from sources

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Assessment Center Case Studies Practice & Tips – 2024

Case studies are a central part of the exercises making up most assessment centers . Employers use them to provide valuable insight into the applicants. They provide a way to assess a graduate or job-seeker’s capability and their potential performance after selection. To do this, the assessment center presents the candidate with a simulated situation that might be faced on the actual job and waits to see how the candidate will respond. The information assessors collect proves invaluable to companies as they work through the screening and hiring process with the candidates who are most likely to perform well in the job opening.

What Is a Case Study Exercise?

Case studies are simulation exercises that put a candidate into situations they might actually see while on the job. The exercises can be done as a group or individually. Which it is will depend on the employer and the assessment center. The case studies typically provide information that includes financial reports, market studies, or competition analysis and other information that may relate to any aspect of the profession. It may also provide other company reports, consultant’s reports, new product research results, and more. This makes the exercise similar in some ways to an in-tray exercise though the documents are longer for a case study.

Key Features of Case Studies

The exercise can be presented at the end either in written report format or as a presentation, depending on the preference of those running the exam. The assessors then evaluate the candidate’s ability to analyze information with a logical approach to decision making and their aptitude for tackling difficult situations. From there, they score performance.

Case study exercises often are based on a few core topics. Some of these include:

• Finding the feasibility and profitability for the introduction of a new product or service
• Merger, acquisition, or joint venture related managerial decisions
• Annual report evaluation and profitability and loss analysis
• Task prioritization and problem-solving with a given deadline

Many times, the case study’s theme or scenario provides the stage for other assessment center exercises, so paying attention to what the scenario is and the information provided about it can prove helpful in further exercises. If this is the case, the problem-solving case study is likely to show up as one of the first few exercises you do after re-taking the necessary psychometric aptitude assessments for score confirmation.

Competencies Required for Case Studies

The key competencies that case study exercises usually assess are:

• Analytical thinking and assimilation of information
• Commercial awareness and Innovation
• Organization
• Decisiveness and Judgment

The goal of the exercise is to review and analyze the given information to come up with solid business decisions. The assessors will look at both the decision reached and the logical justification for the recommendations. Because of this, the test is not designed to have one ‘correct’ answer. Instead, it is concerned with the approach to solving the issue as much as it is with the solution.

This is the point in the assessment and pre-hiring process where candidates should show the recruiters what they can do. Usually, the exercise lasts around forty minutes. Employers may use either fictional examples or, in some cases, even real live projects with the sensitive information replaced for fictional information.

Due to the nature of the exercise, job-seekers and graduates taking this type of assessment should possess several key skills. They must be able to interpret large quantities of data from multiple sources and in varying formats, use analytical and strategic analysis to solve problems, formulate and commit to a decision, demonstrate commercial and entrepreneurial insight on a problem, and use oral communication skills to discuss the decisions made and the reasoning behind them. Without these key abilities, case exercises may prove challenging for individuals.

How to Prepare for Case Study Exercises?

With the large amount of information presented on assessment center case studies and the many things to consider, it can be difficult to know where to start. Particularly for those participating in a graduate assessment center case studies with no prior experience with assessment centers, the case study may seem daunting.

However, it is possible to prepare with some case study practice and by reviewing assessment case study examples similar to the ones that will be given in your assessment center. These tips for preparation and practice as well the day of will help those facing a case study assessment to do so with confidence.

Case Studies: Tips for Success

Review the advice below as you begin to prepare for the assessment center:

• If it is a group exercise , show the recruiters you can work with the team.
• For a group exercise, determine what roles individuals in the scenario are associated with and how they may interact with your or impact the analysis and decision-making process.
• Determine what information needs to be kept and what should be discarded as early on as possible.
• Manage time carefully and plan your approach based on the time available to you.
• Consider all possible solutions and analyze them carefully before choosing a decision.
• When finished, ensure that you have a solid foundation for the proposal and a plan of action to implement for your chosen solution.
• Make sure you communicate that foundation and the logic behind your decision.
• When presenting as a group, actively participate but avoid dominating the conversation or situation.
• Gather information on the organization, job profile, and any other data that could be in the case study to be prepared before assessment center day if possible.
• If you do not need to present for a group exercise, consider nominating yourself as someone who can respond to questions.
• Practice structuring and delivering presentations in a case study format before testing.

If you follow the advice above and put in enough time practicing and preparing to feel confident, you should be able to ace this portion of your assessment center. Remember that the solution is not the most important thing about this exercise. How you work with others and the reasoning behind your answer is. So, use the time you have wisely and do not overlook anything as you work to come to a good solution. As you do this, relax and use this as a chance to show the recruiters that you really know what you said you did during the interview stage . That is what this exam is about.

Assessment Center

• Written Exercises
• Job Interviews
• Competency-Based Interview Q&A
• In-Tray Exercise
• Case Studies
• Group Exercises

Related Links:

• Situational Judgement Tests (SJT)
• Job Personality Tests
• Aptitude Tests
• Civil Service Exams
• Police Officer Exams
• Firefighters Exams
• Assessment Companies
• Assessment Centers Guide – 2024
• Hiring Companies – Find an Employer

• Saville Assessment
• Thomas International
• PI Cognitive Assessment (PLI)
• AON Hewitt G.A.T.E.
• Korn Ferry Leadership Assessment
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• NEO Personality Inventory
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• Gallup’s CliftonStrengths
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Assessment Centre Case Studies Practice & Tips – 2024

Case studies are a central part of the exercises making up most assessment centres . Employers use them to provide valuable insight into the applicants. They provide a way to assess a graduate or job-seeker’s capability and their potential performance after selection. To do this, the assessment centre presents the candidate with a simulated situation that might be faced on the actual job and waits to see how the candidate will respond. The information assessors collect proves invaluable to companies as they work through the screening and hiring process with the candidates who are most likely to perform well in the job opening.

What Is a Case Study Exercise?

Case studies are simulation exercises that put a candidate into situations they might actually see while on the job. The exercises can be done as a group or individually. Which it is will depend on the employer and the assessment centre. The case studies typically provide information that includes financial reports, market studies, or competition analysis and other information that may relate to any aspect of the profession. It may also provide other company reports, consultant’s reports, new product research results, and more. This makes the exercise similar in some ways to an in-tray exercise though the documents are longer for a case study.

Key Features of Case Studies

The exercise can be presented at the end either in written report format or as a presentation, depending on the preference of those running the exam. The assessors then evaluate the candidate’s ability to analyze information with a logical approach to decision making and their aptitude for tackling difficult situations. From there, they score performance.

Case study exercises often are based on a few core topics. Some of these include:

• Finding the feasibility and profitability for the introduction of a new product or service
• Merger, acquisition, or joint venture related managerial decisions
• Annual report evaluation and profitability and loss analysis
• Task prioritization and problem-solving with a given deadline

Many times, the case study’s theme or scenario provides the stage for other assessment centre exercises, so paying attention to what the scenario is and the information provided about it can prove helpful in further exercises. If this is the case, the problem-solving case study is likely to show up as one of the first few exercises you do after re-taking the necessary psychometric aptitude assessments for score confirmation.

Competencies Required for Case Studies

The key competencies that case study exercises usually assess are:

• Analytical thinking and assimilation of information
• Commercial awareness and Innovation
• Organization
• Decisiveness and Judgment

The goal of the exercise is to review and analyze the given information to come up with solid business decisions. The assessors will look at both the decision reached and the logical justification for the recommendations. Because of this, the test is not designed to have one ‘correct’ answer. Instead, it is concerned with the approach to solving the issue as much as it is with the solution.

This is the point in the assessment and pre-hiring process where candidates should show the recruiters what they can do. Usually, the exercise lasts around forty minutes. Employers may use either fictional examples or, in some cases, even real live projects with the sensitive information replaced for fictional information.

Due to the nature of the exercise, job-seekers and graduates taking this type of assessment should possess several key skills. They must be able to interpret large quantities of data from multiple sources and in varying formats, use analytical and strategic analysis to solve problems, formulate and commit to a decision, demonstrate commercial and entrepreneurial insight on a problem, and use oral communication skills to discuss the decisions made and the reasoning behind them. Without these key abilities, case exercises may prove challenging for individuals.

How to Prepare for Case Study Exercises?

With the large amount of information presented on assessment centre case studies and the many things to consider, it can be difficult to know where to start. Particularly for those participating in a graduate assessment centre case studies with no prior experience with assessment centres, the case study may seem daunting.

However, it is possible to prepare with some case study practice and by reviewing assessment case study examples similar to the ones that will be given in your assessment centre. These tips for preparation and practice as well the day of will help those facing a case study assessment to do so with confidence.

Case Studies: Tips for Success

Review the advice below as you begin to prepare for the assessment centre:

• If it is a group exercise , show the recruiters you can work with the team.
• For a group exercise, determine what roles individuals in the scenario are associated with and how they may interact with your or impact the analysis and decision-making process.
• Determine what information needs to be kept and what should be discarded as early on as possible.
• Manage time carefully and plan your approach based on the time available to you.
• Consider all possible solutions and analyze them carefully before choosing a decision.
• When finished, ensure that you have a solid foundation for the proposal and a plan of action to implement for your chosen solution.
• Make sure you communicate that foundation and the logic behind your decision.
• When presenting as a group, actively participate but avoid dominating the conversation or situation.
• Gather information on the organization, job profile, and any other data that could be in the case study to be prepared before assessment day if possible.
• If you do not need to present for a group exercise, consider nominating yourself as someone who can respond to questions.
• Practice structuring and delivering presentations in a case study format before testing.

If you follow the advice above and put in enough time practising and preparing to feel confident, you should be able to ace this portion of your assessment centre. Remember that the solution is not the most important thing about this exercise. How you work with others and the reasoning behind your answer is. So, use the time you have wisely and do not overlook anything as you work to come to a good solution. As you do this, relax and use this as a chance to show the recruiters that you really know what you said you did during the interview stage . That is what this exam is about.

Assessment Centre

• Written Exercises
• Job Interviews
• Competency-Based Interview Q&A
• In-Tray Exercise
• Group Exercises

Related Links:

• Aptitude Tests
• Situational Judgement Tests (SJT)
• Job Personality Tests
• Civil Service Exams
• NHS Assessments
• Police Forces Tests
• Firefighter Tests
• British Army Tests
• Assessment Companies
• Assessment Centres Guide – 2024
• Hiring Companies – Find an Employer

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Blog Graphic Design

15+ Professional Case Study Examples [Design Tips + Templates]

By Alice Corner , Jan 12, 2023

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

• What is a Case Study?

Business Case Study Examples

Simple case study examples.

• Marketing Case Study Examples

Sales Case Study Examples

• Case Study FAQs

What is a case study?

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

Marketing Case Study Template

A marketing case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A marketing case study typically includes:

• Company background and history
• The challenge
• How you helped
• Specific actions taken
• Visuals or Data
• Client testimonials

Here’s an example of a marketing case study template:

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Marketing case study examples

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Case Study Examples Summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case Study FAQ

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers , business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

• Why do you use our tool or service?
• How often do you use our tool or service?
• What does the process of using our product look like to you?
• If our product didn’t exist, what would you be doing instead?
• What is the number one benefit you’ve found from using our tool?

You might also enjoy:

• 12 Essential Consulting Templates For Marketing, Planning and Branding
• Best Marketing Strategies for Consultants and Freelancers in 2019 [Study + Infographic]

Writing A Case Study

Case Study Examples

Brilliant Case Study Examples and Templates For Your Help

15 min read

People also read

A Complete Case Study Writing Guide With Examples

Simple Case Study Format for Students to Follow

Understand the Types of Case Study Here

It’s no surprise that writing a case study is one of the most challenging academic tasks for students. You’re definitely not alone here!

Most people don't realize that there are specific guidelines to follow when writing a case study. If you don't know where to start, it's easy to get overwhelmed and give up before you even begin.

Don't worry! Let us help you out!

We've collected over 25 free case study examples with solutions just for you. These samples with solutions will help you win over your panel and score high marks on your case studies.

So, what are you waiting for? Let's dive in and learn the secrets to writing a successful case study.

• 1. An Overview of Case Studies
• 2. Case Study Examples for Students
• 3. Business Case Study Examples
• 4. Medical Case Study Examples
• 5. Psychology Case Study Examples 
• 6. Sales Case Study Examples
• 7. Interview Case Study Examples
• 8. Marketing Case Study Examples
• 9. Tips to Write a Good Case Study

An Overview of Case Studies

A case study is a research method used to study a particular individual, group, or situation in depth. It involves analyzing and interpreting data from a variety of sources to gain insight into the subject being studied. 

Case studies are often used in psychology, business, and education to explore complicated problems and find solutions. They usually have detailed descriptions of the subject, background info, and an analysis of the main issues.

The goal of a case study is to provide a comprehensive understanding of the subject. Typically, case studies can be divided into three parts, challenges, solutions, and results. 

Here is a case study sample PDF so you can have a clearer understanding of what a case study actually is:

Case Study Sample PDF

How to Write a Case Study Examples

Learn how to write a case study with the help of our comprehensive case study guide.

Case Study Examples for Students

Quite often, students are asked to present case studies in their academic journeys. The reason instructors assign case studies is for students to sharpen their critical analysis skills, understand how companies make profits, etc.

Below are some case study examples in research, suitable for students:

Case Study Example in Software Engineering

Qualitative Research Case Study Sample

Software Quality Assurance Case Study

Social Work Case Study Example

Ethical Case Study

Case Study Example PDF

These examples can guide you on how to structure and format your own case studies.

Struggling with formatting your case study? Check this case study format guide and perfect your document’s structure today.

Business Case Study Examples

A business case study examines a business’s specific challenge or goal and how it should be solved. Business case studies usually focus on several details related to the initial challenge and proposed solution. 

To help you out, here are some samples so you can create case studies that are related to businesses: 

Here are some more business case study examples:

Business Case Studies PDF

Business Case Studies Example

Typically, a business case study discovers one of your customer's stories and how you solved a problem for them. It allows your prospects to see how your solutions address their needs. 

Medical Case Study Examples

Medical case studies are an essential part of medical education. They help students to understand how to diagnose and treat patients. 

Here are some medical case study examples to help you.

Medical Case Study Example

Nursing Case Study Example

Want to understand the various types of case studies? Check out our types of case study blog to select the perfect type.

Psychology Case Study Examples 

Case studies are a great way of investigating individuals with psychological abnormalities. This is why it is a very common assignment in psychology courses. 

By examining all the aspects of your subject’s life, you discover the possible causes of exhibiting such behavior. 

For your help, here are some interesting psychology case study examples:

Psychology Case Study Example

Mental Health Case Study Example

Sales Case Study Examples

Case studies are important tools for sales teams’ performance improvement. By examining sales successes, teams can gain insights into effective strategies and create action plans to employ similar tactics.

By researching case studies of successful sales campaigns, sales teams can more accurately identify challenges and develop solutions.

Sales Case Study Example

Interview Case Study Examples

Interview case studies provide businesses with invaluable information. This data allows them to make informed decisions related to certain markets or subjects.

Interview Case Study Example

Marketing Case Study Examples

Marketing case studies are real-life stories that showcase how a business solves a problem. They typically discuss how a business achieves a goal using a specific marketing strategy or tactic.

They typically describe a challenge faced by a business, the solution implemented, and the results achieved.

This is a short sample marketing case study for you to get an idea of what an actual marketing case study looks like.

 Here are some more popular marketing studies that show how companies use case studies as a means of marketing and promotion:

“Chevrolet Discover the Unexpected” by Carol H. Williams

This case study explores Chevrolet's “ DTU Journalism Fellows ” program. The case study uses the initials “DTU” to generate interest and encourage readers to learn more. 

Multiple types of media, such as images and videos, are used to explain the challenges faced. The case study concludes with an overview of the achievements that were met.

Key points from the case study include:

• Using a well-known brand name in the title can create interest.
• Combining different media types, such as headings, images, and videos, can help engage readers and make the content more memorable.
• Providing a summary of the key achievements at the end of the case study can help readers better understand the project's impact.

“The Met” by Fantasy

“ The Met ” by Fantasy is a fictional redesign of the Metropolitan Museum of Art in New York City, created by the design studio Fantasy. The case study clearly and simply showcases the museum's website redesign.

The Met emphasizes the website’s features and interface by showcasing each section of the interface individually, allowing the readers to concentrate on the significant elements.

For those who prefer text, each feature includes an objective description. The case study also includes a “Contact Us” call-to-action at the bottom of the page, inviting visitors to contact the company.

Key points from this “The Met” include:

• Keeping the case study simple and clean can help readers focus on the most important aspects.
• Presenting the features and solutions with a visual showcase can be more effective than writing a lot of text.
• Including a clear call-to-action at the end of the case study can encourage visitors to contact the company for more information.

“Better Experiences for All” by Herman Miller

Herman Miller's minimalist approach to furniture design translates to their case study, “ Better Experiences for All ”, for a Dubai hospital. The page features a captivating video with closed-captioning and expandable text for accessibility.

The case study presents a wealth of information in a concise format, enabling users to grasp the complexities of the strategy with ease. It concludes with a client testimonial and a list of furniture items purchased from the brand.

Key points from the “Better Experiences” include:

• Make sure your case study is user-friendly by including accessibility features like closed captioning and expandable text.
• Include a list of products that were used in the project to guide potential customers.

“NetApp” by Evisort 

Evisort's case study on “ NetApp ” stands out for its informative and compelling approach. The study begins with a client-centric overview of NetApp, strategically directing attention to the client rather than the company or team involved.

The case study incorporates client quotes and explores NetApp’s challenges during COVID-19. Evisort showcases its value as a client partner by showing how its services supported NetApp through difficult times. 

• Provide an overview of the company in the client’s words, and put focus on the customer. 
• Highlight how your services can help clients during challenging times.
• Make your case study accessible by providing it in various formats.

“Red Sox Season Campaign,” by CTP Boston

The “ Red Sox Season Campaign ” showcases a perfect blend of different media, such as video, text, and images. Upon visiting the page, the video plays automatically, there are videos of Red Sox players, their images, and print ads that can be enlarged with a click.

The page features an intuitive design and invites viewers to appreciate CTP's well-rounded campaign for Boston's beloved baseball team. There’s also a CTA that prompts viewers to learn how CTP can create a similar campaign for their brand.

Some key points to take away from the “Red Sox Season Campaign”: 

• Including a variety of media such as video, images, and text can make your case study more engaging and compelling.
• Include a call-to-action at the end of your study that encourages viewers to take the next step towards becoming a customer or prospect.

“Airbnb + Zendesk” by Zendesk

The case study by Zendesk, titled “ Airbnb + Zendesk : Building a powerful solution together,” showcases a true partnership between Airbnb and Zendesk. 

The article begins with an intriguing opening statement, “Halfway around the globe is a place to stay with your name on it. At least for a weekend,” and uses stunning images of beautiful Airbnb locations to captivate readers.

Instead of solely highlighting Zendesk's product, the case study is crafted to tell a good story and highlight Airbnb's service in detail. This strategy makes the case study more authentic and relatable.

Some key points to take away from this case study are:

• Use client's offerings' images rather than just screenshots of your own product or service.
• To begin the case study, it is recommended to include a distinct CTA. For instance, Zendesk presents two alternatives, namely to initiate a trial or seek a solution.

“Influencer Marketing” by Trend and WarbyParker

The case study "Influencer Marketing" by Trend and Warby Parker highlights the potential of influencer content marketing, even when working with a limited budget. 

The “Wearing Warby” campaign involved influencers wearing Warby Parker glasses during their daily activities, providing a glimpse of the brand's products in use. 

This strategy enhanced the brand's relatability with influencers' followers. While not detailing specific tactics, the case study effectively illustrates the impact of third-person case studies in showcasing campaign results.

Key points to take away from this case study are:

• Influencer marketing can be effective even with a limited budget.
• Showcasing products being used in everyday life can make a brand more approachable and relatable.
• Third-person case studies can be useful in highlighting the success of a campaign.

Marketing Case Study Example

Marketing Case Study Template

Now that you have read multiple case study examples, hop on to our tips.

Tips to Write a Good Case Study

Here are some note-worthy tips to craft a winning case study 

• Define the purpose of the case study This will help you to focus on the most important aspects of the case. The case study objective helps to ensure that your finished product is concise and to the point.
• Choose a real-life example. One of the best ways to write a successful case study is to choose a real-life example. This will give your readers a chance to see how the concepts apply in a real-world setting.
• Keep it brief. This means that you should only include information that is directly relevant to your topic and avoid adding unnecessary details.
• Use strong evidence. To make your case study convincing, you will need to use strong evidence. This can include statistics, data from research studies, or quotes from experts in the field.
• Edit and proofread your work. Before you submit your case study, be sure to edit and proofread your work carefully. This will help to ensure that there are no errors and that your paper is clear and concise.

There you go!

We’re sure that now you have secrets to writing a great case study at your fingertips! This blog teaches the key guidelines of various case studies with samples. So grab your pen and start crafting a winning case study right away!

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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