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14 Crafting a Thesis Statement

Learning Objectives

  • Craft a thesis statement that is clear, concise, and declarative.
  • Narrow your topic based on your thesis statement and consider the ways that your main points will support the thesis.

Crafting a Thesis Statement

A  thesis statement  is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know, clearly and concisely, what you are going to talk about. A strong thesis statement will allow your reader to understand the central message of your speech. You will want to be as specific as possible. A thesis statement for informative speaking should be a declarative statement that is clear and concise; it will tell the audience what to expect in your speech. For persuasive speaking, a thesis statement should have a narrow focus and should be arguable, there must be an argument to explore within the speech. The exploration piece will come with research, but we will discuss that in the main points. For now, you will need to consider your specific purpose and how this relates directly to what you want to tell this audience. Remember, no matter if your general purpose is to inform or persuade, your thesis will be a declarative statement that reflects your purpose.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech.

Once you have chosen your topic and determined your purpose, you will need to make sure your topic is narrow. One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to seven-minute speech. While five to seven minutes may sound like a long time for new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

Is your speech topic a broad overgeneralization of a topic?

Overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

Is your speech’s topic one clear topic or multiple topics?

A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and Women’s Equal Rights Amendment should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: Ratifying the Women’s Equal Rights Amendment as equal citizens under the United States law would protect women by requiring state and federal law to engage in equitable freedoms among the sexes.

Does the topic have direction?

If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good public speaker.

Put Your Topic into a Declarative Sentence

You wrote your general and specific purpose. Use this information to guide your thesis statement. If you wrote a clear purpose, it will be easy to turn this into a declarative statement.

General purpose: To inform

Specific purpose: To inform my audience about the lyricism of former President Barack Obama’s presentation skills.

Your thesis statement needs to be a declarative statement. This means it needs to actually state something. If a speaker says, “I am going to talk to you about the effects of social media,” this tells you nothing about the speech content. Are the effects positive? Are they negative? Are they both? We don’t know. This sentence is an announcement, not a thesis statement. A declarative statement clearly states the message of your speech.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Or you could state, “Socal media has both positive and negative effects on users.”

Adding your Argument, Viewpoint, or Opinion

If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement, we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin demonstrates exceptional use of rhetorical strategies. 

On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Thesis Checklist

Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown below.

Thesis checklist questions.

Preview of Speech

The preview, as stated in the introduction portion of our readings, reminds us that we will need to let the audience know what the main points in our speech will be. You will want to follow the thesis with the preview of your speech. Your preview will allow the audience to follow your main points in a sequential manner. Spoiler alert: The preview when stated out loud will remind you of main point 1, main point 2, and main point 3 (etc. if you have more or less main points). It is a built in memory card!

For Future Reference | How to organize this in an outline |

Introduction

Attention Getter: Background information: Credibility: Thesis: Preview:

Key Takeaways

Introductions are foundational to an effective public speech.

  • A thesis statement is instrumental to a speech that is well-developed and supported.
  • Be sure that you are spending enough time brainstorming strong attention getters and considering your audience’s goal(s) for the introduction.
  • A strong thesis will allow you to follow a roadmap throughout the rest of your speech: it is worth spending the extra time to ensure you have a strong thesis statement.

Stand up, Speak out  by University of Minnesota is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How To Write A Persuasive Speech: 7 Steps

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Table of contents

  • 1 Guidance on Selecting an Effective and Relevant Topic
  • 2 Strategies for Connecting With Different Types of Audiences
  • 3 Developing Your Thesis Statement
  • 4.1 Writing the Introduction
  • 4.2 Body of Your Speech
  • 4.3 Concluding Effectively
  • 5 Techniques for Creating a Coherent Flow of Ideas
  • 6 Importance of Transitions Between Points
  • 7 Importance of Tone and Style Adjustments Based on the Audience
  • 8 Prepare for Rebuttals
  • 9 Use Simple Statistics
  • 10 Practicing Your Speech
  • 11 Additional Resources to Master Your Speech
  • 12 Master the Art of Persuasion With PapersOwl

Are you about to perform a persuasive speech and have no idea how to do it? No need to worry; PapersOwl is here to guide you through this journey!

What is persuasive speaking? Persuasive speaking is a form of communication where the speaker aims to influence or convince the audience to adopt a particular viewpoint or belief or take specific actions. The goal is to sway the listeners’ opinions, attitudes, or behaviors by presenting compelling arguments and supporting evidence while appealing to their emotions.

Today, we prepared a guide to help you write a persuasive speech and succeed in your performance, which will surprise your audience. We will:

  • Understand how to connect with your audience.
  • Give you persuasive speech tips.
  • Provide you with the best structure for a persuasive speech outline.
  • Prepare yourself for rebuttals!
  • Talk about the importance of flow in your speech.
  • Discover additional resources for continuous improvement.

Let’s begin this journey together!

Guidance on Selecting an Effective and Relevant Topic

The most important thing in convincing speeches is the topic. Indeed, you must understand the purpose of your speech to succeed. Before preparing for your performance, you should understand what you want to discuss! To do that, you can:

  • Choose a compelling speech topic relevant to your audience’s interests and concerns.
  • Find common interests or problems to form a genuine relationship.
  • Remember that a persuasive speech format should be adapted to your audience’s needs and ideals. Make your content relevant and appealing.

And if you are struggling on this step, PapersOwl is already here to help you! Opt to choose persuasive speech topics and find the one that feels perfect for you.

Strategies for Connecting With Different Types of Audiences

A successful persuasive speech connects you with your audience. To do that, you should really know how to connect yourself to people.

Thus, the speaker connects with and persuades the audience by using emotions such as sympathy or fear. Therefore, you can successfully connect with different types of audiences through different emotions. You can do it by showing that you have something in common with the audience. For example, demonstrate that you have a comparable history or an emotional connection. Additionally, include personal stories or even make a part of a speech about yourself to allow your audience to relate to your story.

Developing Your Thesis Statement

When you give a persuasive speech, there should be a thesis statement demonstrating that your goal is to enlighten the audience rather than convince them.

A thesis statement in persuasive speaking serves as the central argument or main point, guiding the entire presentation. A successful thesis anchors your speech and briefly expresses your position on the subject, giving a road map for both you and your audience.

For instance, in pushing for renewable energy, a thesis may be: “Transitioning to renewable sources is imperative for a sustainable future, mitigating environmental impact and fostering energy independence.” This statement summarizes the argument and foreshadows the supporting points.

Overview of speech structure (introduction, body, conclusion)

The key elements of a persuasive speech are:

  • introduction (hook, thesis, preview);
  • body (main points with supporting details and transitions);
  • conclusion (summary, restated thesis, closing statement).

Let’s look closer at how to structure them to write a good persuasive speech.

Writing the Introduction

The introduction to persuasive speech is crucial. The very beginning of your discourse determines your whole performance, drawing in your audience and creating a foundation for trust and engagement. Remember, it’s your opportunity to make a memorable first impression, ensuring your listeners are intrigued and receptive to your message.

Start off a persuasive speech with an enticing quotation, image, video, or engaging tale; it can entice people to listen. As we mentioned before, you may connect your speech to the audience and what they are interested in. Establish credibility by showcasing your expertise or connecting with shared values. Ultimately, ensure your thesis is clear and outline which specific purpose statement is most important in your persuasive speech.

Body of Your Speech

After choosing the topic and writing an intro, it’s time to concentrate on one of the most critical parts of a persuasive speech: the body.

The main body of your speech should provide the audience with several convincing reasons to support your viewpoint. In this part of your speech, create engaging primary points by offering strong supporting evidence — use statistics, illustrations, or expert quotations to strengthen each argument. Also, don’t forget to include storytelling for an emotional connection with your audience. If you follow this combination, it will for sure make a speech persuasive!

Concluding Effectively

After succeeding in writing the main points, it is time to end a persuasive speech! Indeed, a call to action in persuasive speech is vital, so we recommend you end your performance with it. After listening to your argument and proof, you want the audience to make a move. Restate your purpose statement, summarize the topic, and reinforce your points by restating the logical evidence you’ve provided.

Techniques for Creating a Coherent Flow of Ideas

Your ideas should flow smoothly and naturally connect to strengthen the persuasive speech structure . You can do this by employing transitional words and organizing your thoughts methodically, ensuring that each point flows effortlessly into the next.

Importance of Transitions Between Points

No one can underestimate the importance of transition. They are important persuasive speech elements. Thus, each idea must flow smoothly into the following one with linking phrases so your speech has a logical flow. Effective transitions signal shifts, aiding audience comprehension and improving the overall structure of the speech.

Importance of Tone and Style Adjustments Based on the Audience

To be persuasive in a speech, don’t forget to analyze your audience in advance, if possible. Customizing your approach to specific listeners encourages their engagement. A thorough awareness of your target audience’s tastes, expectations, and cultural subtleties ensures that your message connects, making it more approachable and appealing to the people you seek to reach.

Prepare for Rebuttals

Still, be aware that there may be different people in the audience. The main point of persuasive speaking is to convince people of your ideas. Be prepared for rebuttals and that they might attack you. Extensively research opposing points of view to prove yours. You may manage any objections with elegance by being prepared and polite, reaffirming the strength of your argument.

Use Simple Statistics

We’ve already discussed that different techniques may reach different audiences. You could also incorporate simple data to lend credibility to your persuasive talk. Balance emotional appeal with plain numerical statistics to create a captivating blend that will appeal to a wide audience.

Practicing Your Speech

We all have heard Benjamin Franklin’s famous quote, “Practice makes perfect.” Even though he said it hundreds of years ago, it still works for everything, including persuasive public speaking! Consequently, you can improve your text with these pieces of advice:

  • Go through and edit your persuasive speech sample.
  • Practice your speech with body language and voice variation to find the perfect way to perform it.
  • Reduce anxiety by practicing in front of a mirror or telling it to someone ready to provide you with valuable feedback.
  • Embrace pauses for emphasis, and work on regulating your pace.

It will help you to know your content well, increase confidence, and promote a polished delivery, resulting in a dynamic and engaging speech to persuade your audience.

Additional Resources to Master Your Speech

PapersOwl wants you to ace your speech! We recommend using additional sources to help master your persuasive speech presentation!

  • For inspiration, study any example of persuasive speech from a famous speaker, such as Martin Luther King Jr.’s “I Have a Dream” or Steve Jobs’ Stanford commencement address. Analyzing these speeches can provide valuable insights into effective communication techniques.
  • Explore Coursera’s course “Speaking to Persuade: Motivating Audiences With Solid Arguments and Moving Language” by the University of Washington.
  • Go through different persuasive speech examples for students around the internet, for instance, “Talk Like TED” by Carmine Gallo.

Make your persuasive speech successful by continuously learning and drawing inspiration from accomplished speakers!

Master the Art of Persuasion With PapersOwl

In conclusion, speaking to persuade is an art that helps convince with words . You can craft it by following our tips: include a well-structured persuasive speech introduction, a compelling body, and memorable conclusion. To ace your speech, practice it in advance, be ready for rebuttals, and confidently state your message. The secret lies in blending both for a nuanced and compelling communication style, ensuring your message resonates with diverse audiences in various contexts.

Nevertheless, writing a persuasive speech that can hold your audience’s attention might be difficult. You do not need to step on this path alone. You may quickly construct a persuasive speech that is both successful and well-organized by working with PapersOwl.com . We’ll be there for you every step, from developing a convincing argument to confidently giving the speech. Just send us a message, “ write a speech for me ,” and enjoy the results!

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how to write a persuasive speech thesis statement

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Speechwriting

8 Purpose and Thesis

Speechwriting Essentials

In this chapter . . .

As discussed in the chapter on Speaking Occasion , speechwriting begins with careful analysis of the speech occasion and its given circumstances, leading to the choice of an appropriate topic. As with essay writing, the early work of speechwriting follows familiar steps: brainstorming, research, pre-writing, thesis, and so on.

This chapter focuses on techniques that are unique to speechwriting. As a spoken form, speeches must be clear  about the purpose and main idea or “takeaway.” Planned redundancy means that you will be repeating these elements several times over during the speech.

Furthermore, finding purpose and thesis are essential whether you’re preparing an outline for extemporaneous delivery or a completely written manuscript for presentation. When you know your topic, your general and specific purpose, and your thesis or central idea, you have all the elements you need to write a speech that is focused, clear, and audience friendly.

Recognizing the General Purpose

Speeches have traditionally been grouped into one of three categories according to their primary purpose: 1) to inform, 2) to persuade, or 3) to inspire, honor, or entertain. These broad goals are commonly known as the  general purpose of a speech . Earlier, you learned about the actor’s tool of intention or objectives. The general purpose is like a super-objective; it defines the broadest goal of a speech. These three purposes are not necessarily exclusive to the others. A speech designed to be persuasive can also be informative and entertaining. However, a speech should have one primary goal. That is its general purpose.

Why is it helpful to talk about speeches in such broad terms? Being perfectly clear about what you want your speech to do or make happen for your audience will keep you focused. You can make a clearer distinction between whether you want your audience to leave your speech knowing more (to inform), or  ready to take action (to persuade), or feeling something (to inspire)

It’s okay to use synonyms for these broad categories. Here are some of them:

  • To inform could be to explain, to demonstrate, to describe, to teach.
  • To persuade could be to convince, to argue, to motivate, to prove.
  • To inspire might be to honor, or entertain, to celebrate, to mourn.

In summary, the first question you must ask yourself when starting to prepare a speech is, “Is the primary purpose of my speech to inform, to persuade, or to inspire?”

Articulating Specific Purpose

A specific purpose statement builds upon your general purpose and makes it specific (as the name suggests). For example, if you have been invited to give a speech about how to do something, your general purpose is “to inform.”  Choosing a topic appropriate to that general purpose, you decide to speak about how to protect a personal from cyberattacks. Now you are on your way to identifying a specific purpose.

A good specific purpose statement has three elements: goal, target audience, and content.

If you think about the above as a kind of recipe, then the first two “ingredients” — your goal and your audience — should be simple. Words describing the target audience should be as specific as possible. Instead of “my peers,” you could say, for example, “students in their senior year at my university.”

The third ingredient in this recipe is content, or what we call the topic of your speech. This is where things get a bit difficult. You want your content to be specific and something that you can express succinctly in a sentence. Here are some common problems that speakers make in defining the content, and the fix:

Now you know the “recipe” for a specific purpose statement. It’s made up of  T o, plus an active W ord, a specific  A udience, and clearly stated  C ontent. Remember this formula: T + W + A + C.

A: for a group of new students

C: the term “plagiarism”

Here are some further examples a good specific purpose statement:

  • To explain to a group of first-year students how to join a school organization.
  • To persuade the members of the Greek society to take a spring break trip in Daytona Beach.
  • To motivate my classmates in English 101 to participate in a study abroad program.
  • To convince first-year students that they need at least seven hours of sleep per night to do well in their studies.
  • To inspire my Church community about the accomplishments of our pastor.

The General and Specific Purpose Statements are writing tools in the sense that they help you, as a speechwriter, clarify your ideas.

Creating a Thesis Statement

Once you are clear about your general purpose and specific purpose, you can turn your attention to crafting a thesis statement. A thesis is the central idea in an essay or a speech. In speechwriting, the thesis or central idea explains the message of the content. It’s the speech’s “takeaway.” A good thesis statement will also reveal and clarify the ideas or assertions you’ll be addressing in your speech (your main points). Consider this example:

General Purpose: To persuade. Specific Purpose: To motivate my classmates in English 101 to participate in a study abroad program. Thesis: A semester-long study abroad experience produces lifelong benefits by teaching you about another culture, developing your language skills, and enhancing your future career prospects.

The difference between a specific purpose statement and a thesis statement is clear in this example. The thesis provides the takeaway (the lifelong benefits of study abroad). It also points to the assertions that will be addressed in the speech. Like the specific purpose statement, the thesis statement is a writing tool. You’ll incorporate it into your speech, usually as part of the introduction and conclusion.

All good expository, rhetorical, and even narrative writing contains a thesis. Many students and even experienced writers struggle with formulating a thesis. We struggle when we attempt to “come up with something” before doing the necessary research and reflection. A thesis only becomes clear through the thinking and writing process. As you develop your speech content, keep asking yourself: What is important here? If the audience can remember only one thing about this topic, what do I want them to remember?

Example #2: General Purpose: To inform Specific Purpose: To demonstrate to my audience the correct method for cleaning a computer keyboard. Central Idea: Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.
Example # 3 General Purpose: To Inform Specific Purpose: To describe how makeup is done for the TV show The Walking Dead . Central Idea: The wildly popular zombie show The Walking Dead achieves incredibly scary and believable makeup effects, and in the next few minutes I will tell you who does it, what they use, and how they do it.

Notice in the examples above that neither the specific purpose nor the central idea ever exceeds one sentence. If your central idea consists of more than one sentence, then you are probably including too much information.

Problems to Avoid

The first problem many students have in writing their specific purpose statement has already been mentioned: specific purpose statements sometimes try to cover far too much and are too broad. For example:

“To explain to my classmates the history of ballet.”

Aside from the fact that this subject may be difficult for everyone in your audience to relate to, it’s enough for a three-hour lecture, maybe even a whole course. You’ll probably find that your first attempt at a specific purpose statement will need refining. These examples are much more specific and much more manageable given the limited amount of time you’ll have.

  • To explain to my classmates how ballet came to be performed and studied in the U.S.
  • To explain to my classmates the difference between Russian and French ballet.
  • To explain to my classmates how ballet originated as an art form in the Renaissance.
  • To explain to my classmates the origin of the ballet dancers’ clothing.

The second problem happens when the “communication verb” in the specific purpose does not match the content; for example, persuasive content is paired with “to inform” or “to explain.” Can you find the errors in the following purpose statements?

  • To inform my audience why capital punishment is unconstitutional. (This is persuasive. It can’t be informative since it’s taking a side)
  • To persuade my audience about the three types of individual retirement accounts. (Even though the purpose statement says “persuade,” it isn’t persuading the audience of anything. It is informative.)
  • To inform my classmates that Universal Studios is a better theme park than Six Flags over Georgia. (This is clearly an opinion; hence it is a persuasive speech and not merely informative)

The third problem exists when the content part of the specific purpose statement has two parts. One specific purpose is enough. These examples cover two different topics.

  • To explain to my audience how to swing a golf club and choose the best golf shoes.
  • To persuade my classmates to be involved in the Special Olympics and vote to fund better classes for the intellectually disabled.

To fix this problem of combined or hybrid purposes, you’ll need to select one of the topics in these examples and speak on that one alone.

The fourth problem with both specific purpose and central idea statements is related to formatting. There are some general guidelines that need to be followed in terms of how you write out these elements of your speech:

  • Don’t write either statement as a question.
  • Always use complete sentences for central idea statements and infinitive phrases (beginning with “to”) for the specific purpose statement.
  • Use concrete language (“I admire Beyoncé for being a talented performer and businesswoman”) and avoid subjective or slang terms (“My speech is about why I think Beyoncé is the bomb”) or jargon and acronyms (“PLA is better than CBE for adult learners.”)

There are also problems to avoid in writing the central idea statement. As mentioned above, remember that:

  • The specific purpose and central idea statements are not the same thing, although they are related.
  • The central idea statement should be clear and not complicated or wordy; it should “stand out” to the audience. As you practice delivery, you should emphasize it with your voice.
  • The central idea statement should not be the first thing you say but should follow the steps of a good introduction as outlined in the next chapters.

You should be aware that all aspects of your speech are constantly going to change as you move toward the moment of giving your speech. The exact wording of your central idea may change, and you can experiment with different versions for effectiveness. However, your specific purpose statement should not change unless there is a good reason to do so. There are many aspects to consider in the seemingly simple task of writing a specific purpose statement and its companion, the central idea statement. Writing good ones at the beginning will save you some trouble later in the speech preparation process.

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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The Art of Persuasion: Writing a Compelling Speech

Coach Mike

Discover the art of persuasion and learn how to write a compelling speech that captivates your audience. This blog post provides expert insights and practical tips for crafting an impactful persuasive speech.

Understanding the Power of Persuasion

Understanding the power of persuasion is crucial when it comes to writing a persuasive speech. Persuasion is the art of influencing and convincing others to adopt your point of view or take a specific action. By understanding the principles behind persuasion, you can effectively communicate your ideas and sway your audience.

One key aspect of persuasion is understanding the psychological factors that influence decision-making. People are often motivated by emotions, personal beliefs, and social influences. By tapping into these factors, you can tailor your speech to resonate with your audience and increase the likelihood of them being persuaded by your arguments.

Additionally, understanding the power dynamics at play can also enhance your persuasive abilities. Recognizing the authority or expertise you possess on the topic can lend credibility to your arguments, while acknowledging and addressing counterarguments can help you anticipate and overcome potential objections.

In summary, understanding the power of persuasion involves recognizing the psychological factors and power dynamics that influence decision-making. By leveraging these insights, you can effectively craft a persuasive speech that resonates with your audience and achieves your intended goals.

Analyzing Your Audience

Analyzing your audience is a crucial step in writing a persuasive speech. By understanding who your audience is, their beliefs, values, and attitudes, you can tailor your arguments to appeal to their specific needs and interests.

Start by conducting research or surveys to gather information about your audience. Consider their demographics, such as age, gender, education, and socioeconomic background. This information can provide valuable insights into their preferences and perspectives.

Furthermore, analyze your audience's psychographics, which include their interests, values, and motivations. What are their concerns and aspirations? What do they care about? By understanding their psychographics, you can identify common ground and frame your arguments in a way that resonates with their values.

Remember, effective persuasion requires connecting with your audience on an emotional level. By tailoring your speech to address their specific concerns and interests, you can create a compelling case that is more likely to persuade them.

In conclusion, analyzing your audience is essential for writing a persuasive speech. By understanding their demographics and psychographics, you can tailor your arguments to resonate with their needs and interests, increasing the chances of persuading them.

Selecting a Relevant and Timely Topic

Selecting a relevant and timely topic is crucial for capturing your audience's attention and maintaining their interest throughout your persuasive speech.

Firstly, consider the current issues and trends that are relevant to your audience. What are the pressing concerns or debates in their lives? By choosing a topic that is timely, you can tap into their existing interests and create a sense of urgency.

Additionally, selecting a topic that is relevant to your audience's lives or experiences can make your speech more relatable and engaging. Consider their needs, challenges, and aspirations. How can your speech address these aspects and provide valuable insights or solutions?

Furthermore, it is important to choose a topic that aligns with your own expertise and interests. By selecting a topic that you are passionate about and knowledgeable in, you can deliver a more authentic and compelling speech.

In summary, selecting a relevant and timely topic involves considering the current issues and trends that are relevant to your audience, as well as their needs and interests. By choosing a topic that aligns with your expertise and resonates with your audience, you can create a persuasive speech that captures their attention and maintains their interest.

Crafting a Strong Thesis Statement

Crafting a strong thesis statement is essential for creating a persuasive speech that effectively communicates your main argument or point of view.

A thesis statement serves as the foundation of your speech, providing a clear and concise statement of your main idea. It should be specific, debatable, and focused on the main argument you want to make.

To craft a strong thesis statement, start by clearly stating your position on the topic. Avoid vague or general statements and strive for clarity and precision. Additionally, ensure that your thesis statement is debatable, meaning that there are valid arguments on both sides of the issue.

Furthermore, consider the structure of your thesis statement. It should be concise and to the point, capturing the essence of your argument in a single sentence or two.

In conclusion, crafting a strong thesis statement involves clearly stating your position on the topic, ensuring that it is debatable, and structuring it in a concise and focused manner. A strong thesis statement sets the tone for your persuasive speech and guides your audience in understanding your main argument.

Using Emotional Appeals

Using emotional appeals is a powerful technique for persuading your audience and eliciting a strong response to your persuasive speech.

Emotions play a significant role in decision-making, and by tapping into your audience's emotions, you can create a deeper connection and increase the likelihood of them being persuaded.

To effectively use emotional appeals, start by identifying the emotions that are relevant to your topic and your audience. Consider the desired emotional response you want to evoke, whether it's empathy, excitement, fear, or hope. By understanding your audience's emotional triggers, you can tailor your speech to generate the desired emotional response.

Additionally, use storytelling and personal anecdotes to make your speech more relatable and emotionally engaging. Humanizing your arguments and connecting them to real-life experiences can create a powerful emotional impact.

However, it is important to use emotional appeals ethically and responsibly. Avoid manipulating or exploiting your audience's emotions, and ensure that your emotional appeals are supported by logical arguments and evidence.

In summary, using emotional appeals involves identifying the relevant emotions for your topic and audience, using storytelling and personal anecdotes to make your speech more relatable, and maintaining ethical standards in your use of emotional appeals. By effectively using emotional appeals, you can create a persuasive speech that resonates with your audience on an emotional level.

Supporting Your Arguments with Evidence

Supporting your arguments with evidence is essential for building credibility and persuasiveness in your speech.

Evidence can take various forms, including statistics, research findings, expert opinions, and real-life examples. By incorporating relevant and reliable evidence, you can strengthen your arguments and make them more convincing.

When selecting evidence, ensure that it is up-to-date, accurate, and relevant to your topic. Use credible sources and cite them appropriately to maintain credibility.

Additionally, consider the counterarguments and potential objections that your audience may have. Anticipate these objections and address them with counter-evidence or logical reasoning. By acknowledging and refuting opposing viewpoints, you can strengthen your overall argument.

Furthermore, use clear and concise language when presenting your evidence. Avoid jargon or complex terminology that may confuse or alienate your audience. Present the evidence in a logical and organized manner, making it easy for your audience to follow and understand.

In conclusion, supporting your arguments with evidence involves incorporating relevant, reliable, and up-to-date evidence to strengthen your persuasive speech. By addressing potential objections and presenting the evidence in a clear and organized manner, you can build credibility and persuade your audience effectively.

Structuring an Engaging Speech

Structuring your speech in an engaging manner is crucial for capturing and maintaining your audience's attention throughout your persuasive speech.

Start by organizing your speech into a clear introduction, body, and conclusion. The introduction should grab your audience's attention, provide a brief overview of your topic, and present your thesis statement. The body should be structured logically, with each main point supported by evidence and examples. The conclusion should summarize your main arguments and leave a lasting impression on your audience.

Additionally, consider incorporating storytelling, anecdotes, or rhetorical questions to make your speech more engaging and interactive. These techniques can help create a connection with your audience and enhance their overall experience.

Furthermore, use transitions and signposts to guide your audience through your speech. Clear and concise transitions help your audience follow your thoughts and maintain a sense of flow.

Lastly, consider the use of visual aids, such as slides or props, to enhance your speech and make it more visually appealing. Visual aids can help illustrate your points and make complex ideas more accessible to your audience.

In summary, structuring an engaging speech involves organizing it into a clear introduction, body, and conclusion, incorporating storytelling and rhetorical techniques, using transitions to guide your audience, and considering the use of visual aids. By structuring your speech effectively, you can capture and maintain your audience's attention throughout your persuasive speech.

Related Insights

Mastering the art of extemporaneous speech, using stage movements and gestures as foundations of persuasion: learn these 3 ways (part 2), learn to create a persuasive speech: how to apply these tools to investigate your topic (part 2).

1-4-1

  • 5 Prep Tips for BP
  • Top Speech Introductions
  • Public Speaking and Debate Competitions
  • Incorporating Humor
  • Logical Fallacies
  • How-To: Prepare for Debate Tournaments
  • How-To: Judge a Debate
  • How-To: Win a BP Debate
  • How-To: Win An Argument
  • How-To: Improve at Home
  • Team China Wins World Championship
  • Ariel Wins Tournament
  • Jaxon Speaks Up
  • Tina Improves
  • Speech Crafting →

Public Speaking: Developing a Thesis Statement In a Speech

Thesis Statement In a Speech

Understanding the purpose of a thesis statement in a speech

Diving headfirst into the world of public speaking, it’s essential to grasp the  role of a thesis statement  in your speech. Think of it as encapsulating the soul of your speech within one or two sentences.

It’s the declarative sentence that broadcasts your intent and main idea to captivate audiences from start to finish. More than just a preview, an effective thesis statement acts as a roadmap guiding listeners through your thought process.

Giving them that quick glimpse into what they can anticipate helps keep their attention locked in.

As you craft this central hub of information, understand that its purpose is not limited to informing alone—it could be meant also to persuade or entertain based on what you aim for with your general purpose statement.

This clear focus is pivotal—it shapes each aspect of your talk, easing understanding for the audience while setting basic goals for yourself throughout the speech-making journey. So whether you are rallying rapturous applause or instigating intellectual insight, remember—your thesis statement holds power like none other! Its clarity and strength can transition between being valuable sidekicks in introductions towards becoming triumphant heroes by concluding lines.

Identifying the main idea to develop a thesis statement

In crafting a compelling speech, identifying the main idea to develop a thesis statement acts as your compass. This process is a crucial step in speech preparation that steers you towards specific purpose.

Think of your central idea as the seed from which all other elements in your speech will grow.

To pinpoint it, start by brainstorming broad topics that interest or inspire you. From this list, choose one concept that stands out and begin to narrow it down into more specific points. It’s these refined ideas that form the heart of your thesis statement — essentially acting as signposts leading the audience through your narrative journey.

Crafting an effective thesis statement requires clarity and precision. This means keeping it concise without sacrificing substance—a tricky balancing act even for public speaking veterans! The payoff though? A well-developed thesis statement provides structure to amplifying your central idea and guiding listeners smoothly from point A to B.

It’s worth noting here: just like every speaker has their own unique style, there are multiple ways of structuring a thesis statement too. But no matter how you shape yours, ensuring it resonates with both your overarching message and audience tastes will help cement its effectiveness within your broader presentation context.

Analyzing the audience to tailor the thesis statement

Audience analysis is a crucial first step for every public speaker. This process involves adapting the message to meet the audience’s needs, a thoughtful approach that considers cultural diversity and ensures clear communication.

Adapting your speech to resonate with your target audience’s interests, level of understanding, attitudes and beliefs can significantly affect its impact.

Crafting an appealing thesis statement hinges on this initial stage of audience analysis. As you analyze your crowd, focus on shaping a specific purpose statement that reflects their preferences yet stays true to the objective of your speech—capturing your main idea in one or two impactful sentences.

This balancing act demands strategy; however, it isn’t impossible. Taking into account varying aspects such as culture and perceptions can help you tailor a well-received thesis statement. A strong handle on these elements allows you to select language and tones best suited for them while also reflecting the subject at hand.

Ultimately, putting yourself in their shoes helps increase message clarity which crucially leads to acceptance of both you as the speaker and your key points – all embodied within the concise presentation of your tailor-made thesis statement.

Brainstorming techniques to generate thesis statement ideas

Leveraging brainstorming techniques to generate robust thesis statement ideas is a power move in public speaking. This process taps into the GAP model, focusing on your speech’s Goals, Audience, and Parameters for seamless target alignment.

Dive into fertile fields of thought and let your creativity flow unhindered like expert David Zarefsky proposes.

Start by zeroing in on potential speech topics then nurture them with details till they blossom into fully-fledged arguments. It’s akin to turning stones into gems for the eye of your specific purpose statement.

Don’t shy away from pushing the envelope – sometimes out-of-the-box suggestions give birth to riveting speeches! Broaden your options if parameters are flexible but remember focus is key when aiming at narrow targets.

The beauty lies not just within topic generation but also formulation of captivating informative or persuasive speech thesis statements; both fruits harvested from a successful brainstorming session.

So flex those idea muscles, encourage intellectual growth and watch as vibrant themes spring forth; you’re one step closer to commanding attention!

Remember: Your thesis statement is the heartbeat of your speech – make it strong using brainstorming techniques and fuel its pulse with evidence-backed substance throughout your presentation.

Narrowing down the thesis statement to a specific topic

Crafting a compelling thesis statement for your speech requires narrowing down a broad topic to a specific focus that can be effectively covered within the given time frame. This step is crucial as it helps you maintain clarity and coherence throughout your presentation.

Start by brainstorming various ideas related to your speech topic and then analyze them critically to identify the most relevant and interesting points to discuss. Consider the specific purpose of your speech and ask yourself what key message you want to convey to your audience.

By narrowing down your thesis statement, you can ensure that you address the most important aspects of your chosen topic, while keeping it manageable and engaging for both you as the speaker and your audience.

Choosing the appropriate language and tone for the thesis statement

Crafting the appropriate language and tone for your thesis statement is a crucial step in developing a compelling speech. Your choice of language and tone can greatly impact how your audience perceives your message and whether they are engaged or not.

When choosing the language for your thesis statement, it’s important to consider the level of formality required for your speech. Are you speaking in a professional setting or a casual gathering? Adjusting your language accordingly will help you connect with your audience on their level and make them feel comfortable.

Additionally, selecting the right tone is essential to convey the purpose of your speech effectively. Are you aiming to inform, persuade, or entertain? Each objective requires a different tone: informative speeches may call for an objective and neutral tone, persuasive speeches might benefit from more assertive language, while entertaining speeches can be lighthearted and humorous.

Remember that clarity is key when crafting your thesis statement’s language. Using concise and straightforward wording will ensure that your main idea is easily understood by everyone in the audience.

By taking these factors into account – considering formality, adapting to objectives, maintaining clarity – you can create a compelling thesis statement that grabs attention from the start and sets the stage for an impactful speech.

Incorporating evidence to support the thesis statement

Incorporating evidence to support the thesis statement is a critical aspect of delivering an effective speech. As public speakers, we understand the importance of backing up our claims with relevant and credible information.

When it comes to incorporating evidence, it’s essential to select facts, examples, and opinions that directly support your thesis statement.

To ensure your evidence is relevant and reliable, consider conducting thorough research on the topic at hand. Look for trustworthy sources such as academic journals, respected publications, or experts in the field.

By choosing solid evidence that aligns with your message, you can enhance your credibility as a speaker.

When presenting your evidence in the speech itself, be sure to keep it concise and clear. Avoid overwhelming your audience with excessive details or data. Instead, focus on selecting key points that strengthen your argument while keeping their attention engaged.

Remember that different types of evidence can be utilized depending on the nature of your speech. You may include statistical data for a persuasive presentation or personal anecdotes for an informative talk.

The choice should reflect what will resonate best with your audience and effectively support your thesis statement.

By incorporating strong evidence into our speeches, we not only bolster our arguments but also build trust with our listeners who recognize us as reliable sources of information. So remember to choose wisely when including supporting material – credibility always matters when making an impact through public speaking.

Avoiding  common mistakes when developing a thesis statement

Crafting an effective thesis statement is vital for public speakers to deliver a compelling and focused speech. To avoid  common mistakes when developing a thesis statement , it is essential to be aware of some pitfalls that can hinder the impact of your message.

One mistake to steer clear of is having an incomplete thesis statement. Ensure that your thesis statement includes all the necessary information without leaving any key elements out. Additionally, avoid wording your thesis statement as a question as this can dilute its potency.

Another mistake to watch out for is making statements of fact without providing evidence or support. While it may seem easy to write about factual information, it’s important to remember that statements need to be proven and backed up with credible sources or examples.

To create a more persuasive argument, avoid using phrases like “I believe” or “I feel.” Instead, take a strong stance in your thesis statement that encourages support from the audience. This will enhance your credibility and make your message more impactful.

By avoiding these common mistakes when crafting your thesis statement, you can develop a clear, engaging, and purposeful one that captivates your audience’s attention and guides the direction of your speech effectively.

Key words: Avoiding common mistakes when developing a thesis statement – Crafting a thesis statement – Effective thesis statements – Public speaking skills – Errors in the thesis statement – Enhancing credibility

Revising the thesis statement to enhance clarity and coherence

Revising the thesis statement is a crucial step in developing a clear and coherent speech. The thesis statement serves as the main idea or argument that guides your entire speech, so it’s important to make sure it effectively communicates your message to the audience.

To enhance clarity and coherence in your thesis statement, start by refining and strengthening it through revision . Take into account any feedback you may have received from others or any new information you’ve gathered since initially developing the statement.

Consider if there are any additional points or evidence that could further support your main idea.

As you revise, focus on clarifying the language and tone of your thesis statement. Choose words that resonate with your audience and clearly convey your point of view. Avoid using technical jargon or overly complicated language that might confuse or alienate listeners.

Another important aspect of revising is ensuring that your thesis statement remains focused on a specific topic. Narrow down broad ideas into more manageable topics that can be explored thoroughly within the scope of your speech.

Lastly, consider incorporating evidence to support your thesis statement. This could include statistics, examples, expert opinions, or personal anecdotes – whatever helps strengthen and validate your main argument.

By carefully revising your thesis statement for clarity and coherence, you’ll ensure that it effectively conveys your message while capturing the attention and understanding of your audience at large.

Testing the thesis statement to ensure it meets the speech’s objectives.

Testing the thesis statement is a crucial step to ensure that it effectively meets the objectives of your speech. By  testing the thesis statement , you can assess its clarity, relevance, and impact on your audience.

One way to test your thesis statement is to consider its purpose and intent. Does it clearly communicate what you want to achieve with your speech? Is it concise and specific enough to guide your content?.

Another important aspect of  testing the thesis statement  is analyzing whether it aligns with the needs and interests of your audience. Consider their background knowledge, values, and expectations.

Will they find the topic engaging? Does the thesis statement address their concerns or provide valuable insights?.

In addition to considering purpose and audience fit, incorporating supporting evidence into your speech is vital for testing the effectiveness of your thesis statement. Ensure that there is relevant material available that supports your claim.

To further enhance clarity and coherence in a tested thesis statement, revise it if necessary based on feedback from others or through self-reflection. This will help refine both language choices and overall effectiveness.

By thoroughly testing your thesis statement throughout these steps, you can confidently develop a clear message for an impactful speech that resonates with your audience’s needs while meeting all stated objectives.

1. What is a thesis statement in public speaking?

A thesis statement in public speaking is a concise and clear sentence that summarizes the main point or argument of a speech. It serves as a roadmap for the audience, guiding them through the speech and helping them understand its purpose.

2. How do I develop an effective thesis statement for a speech?

To develop an effective thesis statement for a speech, start by identifying your topic and determining what specific message you want to convey to your audience. Then, clearly state this message in one or two sentences that capture the main idea of your speech.

3. Why is it important to have a strong thesis statement in public speaking?

Having a strong thesis statement in public speaking helps you stay focused on your main argument throughout the speech and ensures that your audience understands what you are trying to communicate. It also helps establish credibility and authority as you present well-supported points related to your thesis.

4. Can my thesis statement change during my speech preparation?

Yes, it is possible for your thesis statement to evolve or change during the preparation process as you gather more information or refine your ideas. However, it’s important to ensure that any changes align with the overall purpose of your speech and still effectively guide the content and structure of your presentation.

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11.2 Persuasive Speaking

Learning objectives.

  • Explain how claims, evidence, and warrants function to create an argument.
  • Identify strategies for choosing a persuasive speech topic.
  • Identify strategies for adapting a persuasive speech based on an audience’s orientation to the proposition.
  • Distinguish among propositions of fact, value, and policy.
  • Choose an organizational pattern that is fitting for a persuasive speech topic.

We produce and receive persuasive messages daily, but we don’t often stop to think about how we make the arguments we do or the quality of the arguments that we receive. In this section, we’ll learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message.

Foundation of Persuasion

Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by evidence. Your thesis statement is the overarching claim for your speech, but you will make other claims within the speech to support the larger thesis. Evidence , also called grounds, supports the claim. The main points of your persuasive speech and the supporting material you include serve as evidence. For example, a speaker may make the following claim: “There should be a national law against texting while driving.” The speaker could then support the claim by providing the following evidence: “Research from the US Department of Transportation has found that texting while driving creates a crash risk that is twenty-three times worse than driving while not distracted.” The warrant is the underlying justification that connects the claim and the evidence. One warrant for the claim and evidence cited in this example is that the US Department of Transportation is an institution that funds research conducted by credible experts. An additional and more implicit warrant is that people shouldn’t do things they know are unsafe.

Figure 11.2 Components of an Argument

image

The quality of your evidence often impacts the strength of your warrant, and some warrants are stronger than others. A speaker could also provide evidence to support their claim advocating for a national ban on texting and driving by saying, “I have personally seen people almost wreck while trying to text.” While this type of evidence can also be persuasive, it provides a different type and strength of warrant since it is based on personal experience. In general, the anecdotal evidence from personal experience would be given a weaker warrant than the evidence from the national research report. The same process works in our legal system when a judge evaluates the connection between a claim and evidence. If someone steals my car, I could say to the police, “I’m pretty sure Mario did it because when I said hi to him on campus the other day, he didn’t say hi back, which proves he’s mad at me.” A judge faced with that evidence is unlikely to issue a warrant for Mario’s arrest. Fingerprint evidence from the steering wheel that has been matched with a suspect is much more likely to warrant arrest.

As you put together a persuasive argument, you act as the judge. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence. If the warrant is strong, you may want to highlight that argument in your speech. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units.

Choosing a Persuasive Speech Topic

As with any speech, topic selection is important and is influenced by many factors. Good persuasive speech topics are current, controversial, and have important implications for society. If your topic is currently being discussed on television, in newspapers, in the lounges in your dorm, or around your family’s dinner table, then it’s a current topic. A persuasive speech aimed at getting audience members to wear seat belts in cars wouldn’t have much current relevance, given that statistics consistently show that most people wear seat belts. Giving the same speech would have been much more timely in the 1970s when there was a huge movement to increase seat-belt use.

Many topics that are current are also controversial, which is what gets them attention by the media and citizens. Current and controversial topics will be more engaging for your audience. A persuasive speech to encourage audience members to donate blood or recycle wouldn’t be very controversial, since the benefits of both practices are widely agreed on. However, arguing that the restrictions on blood donation by men who have had sexual relations with men be lifted would be controversial. I must caution here that controversial is not the same as inflammatory. An inflammatory topic is one that evokes strong reactions from an audience for the sake of provoking a reaction. Being provocative for no good reason or choosing a topic that is extremist will damage your credibility and prevent you from achieving your speech goals.

You should also choose a topic that is important to you and to society as a whole. As we have already discussed in this book, our voices are powerful, as it is through communication that we participate and make change in society. Therefore we should take seriously opportunities to use our voices to speak publicly. Choosing a speech topic that has implications for society is probably a better application of your public speaking skills than choosing to persuade the audience that Lebron James is the best basketball player in the world or that Superman is a better hero than Spiderman. Although those topics may be very important to you, they don’t carry the same social weight as many other topics you could choose to discuss. Remember that speakers have ethical obligations to the audience and should take the opportunity to speak seriously.

You will also want to choose a topic that connects to your own interests and passions. If you are an education major, it might make more sense to do a persuasive speech about funding for public education than the death penalty. If there are hot-button issues for you that make you get fired up and veins bulge out in your neck, then it may be a good idea to avoid those when speaking in an academic or professional context.

11.2.1N

Choose a persuasive speech topic that you’re passionate about but still able to approach and deliver in an ethical manner.

Michael Vadon – Nigel Farage – CC BY-SA 2.0.

Choosing such topics may interfere with your ability to deliver a speech in a competent and ethical manner. You want to care about your topic, but you also want to be able to approach it in a way that’s going to make people want to listen to you. Most people tune out speakers they perceive to be too ideologically entrenched and write them off as extremists or zealots.

You also want to ensure that your topic is actually persuasive. Draft your thesis statement as an “I believe” statement so your stance on an issue is clear. Also, think of your main points as reasons to support your thesis. Students end up with speeches that aren’t very persuasive in nature if they don’t think of their main points as reasons. Identifying arguments that counter your thesis is also a good exercise to help ensure your topic is persuasive. If you can clearly and easily identify a competing thesis statement and supporting reasons, then your topic and approach are arguable.

Review of Tips for Choosing a Persuasive Speech Topic

  • Not current. People should use seat belts.
  • Current. People should not text while driving.
  • Not controversial. People should recycle.
  • Controversial. Recycling should be mandatory by law.
  • Not as impactful. Superman is the best superhero.
  • Impactful. Colleges and universities should adopt zero-tolerance bullying policies.
  • Unclear thesis. Homeschooling is common in the United States.
  • Clear, argumentative thesis with stance. Homeschooling does not provide the same benefits of traditional education and should be strictly monitored and limited.

Adapting Persuasive Messages

Competent speakers should consider their audience throughout the speech-making process. Given that persuasive messages seek to directly influence the audience in some way, audience adaptation becomes even more important. If possible, poll your audience to find out their orientation toward your thesis. I read my students’ thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. So you may employ all of the following strategies, in varying degrees, in your persuasive speech.

When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to further reinforce their agreement. Rather than move these audience members from disagreement to agreement, you can focus on moving them from agreement to action. Remember, calls to action should be as specific as possible to help you capitalize on audience members’ motivation in the moment so they are more likely to follow through on the action.

There are two main reasons audience members may be neutral in regards to your topic: (1) they are uninformed about the topic or (2) they do not think the topic affects them. In this case, you should focus on instilling a concern for the topic. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. If the issue is familiar but audience members are neutral because they don’t see how the topic affects them, focus on getting the audience’s attention and demonstrating relevance. Remember that concrete and proxemic supporting materials will help an audience find relevance in a topic. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement.

When audience members disagree with your proposition, you should focus on changing their minds. To effectively persuade, you must be seen as a credible speaker. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who doesn’t appear prepared or doesn’t present well-researched and supported information. Don’t give an audience a chance to write you off before you even get to share your best evidence. When facing a disagreeable audience, the goal should also be small change. You may not be able to switch someone’s position completely, but influencing him or her is still a success. Aside from establishing your credibility, you should also establish common ground with an audience.

11.2.2N

Build common ground with disagreeable audiences and acknowledge areas of disagreement.

Chris-Havard Berge – Shaking Hands – CC BY-NC 2.0.

Acknowledging areas of disagreement and logically refuting counterarguments in your speech is also a way to approach persuading an audience in disagreement, as it shows that you are open-minded enough to engage with other perspectives.

Determining Your Proposition

The proposition of your speech is the overall direction of the content and how that relates to the speech goal. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy. A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements.

Propositions of fact focus on beliefs and try to establish that something “is or isn’t.” Propositions of value focus on persuading audience members that something is “good or bad,” “right or wrong,” or “desirable or undesirable.” Propositions of policy advocate that something “should or shouldn’t” be done. Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need:

  • Proposition of fact. Global warming is caused by increased greenhouse gases related to human activity.
  • Proposition of value. America’s disproportionately large amount of pollution relative to other countries is wrong .
  • Proposition of policy. There should be stricter emission restrictions on individual cars.

To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. Propositions of value may require you to appeal more to your audience’s emotions and cite expert and lay testimony. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered.

“Getting Critical”

Persuasion and Masculinity

The traditional view of rhetoric that started in ancient Greece and still informs much of our views on persuasion today has been critiqued for containing Western and masculine biases. Traditional persuasion has been linked to Western and masculine values of domination, competition, and change, which have been critiqued as coercive and violent (Gearhart, 1979).

Communication scholars proposed an alternative to traditional persuasive rhetoric in the form of invitational rhetoric. Invitational rhetoric differs from a traditional view of persuasive rhetoric that “attempts to win over an opponent, or to advocate the correctness of a single position in a very complex issue” (Bone et al., 2008). Instead, invitational rhetoric proposes a model of reaching consensus through dialogue. The goal is to create a climate in which growth and change can occur but isn’t required for one person to “win” an argument over another. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Safety, value, and freedom are three important parts of invitational rhetoric. Safety involves a feeling of security in which audience members and speakers feel like their ideas and contributions will not be denigrated. Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. Last, freedom is present in communication when communicators do not limit the thinking or decisions of others, allowing all participants to speak up (Bone et al., 2008).

Invitational rhetoric doesn’t claim that all persuasive rhetoric is violent. Instead, it acknowledges that some persuasion is violent and that the connection between persuasion and violence is worth exploring. Invitational rhetoric has the potential to contribute to the civility of communication in our society. When we are civil, we are capable of engaging with and appreciating different perspectives while still understanding our own. People aren’t attacked or reviled because their views diverge from ours. Rather than reducing the world to “us against them, black or white, and right or wrong,” invitational rhetoric encourages us to acknowledge human perspectives in all their complexity (Bone et al., 2008).

  • What is your reaction to the claim that persuasion includes Western and masculine biases?
  • What are some strengths and weaknesses of the proposed alternatives to traditional persuasion?
  • In what situations might an invitational approach to persuasion be useful? In what situations might you want to rely on traditional models of persuasion?

Organizing a Persuasive Speech

We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. Earlier, in Chapter 9 “Preparing a Speech” , we discussed recency and primacy, and in this chapter we discussed adapting a persuasive speech based on the audience’s orientation toward the proposition. These concepts can be connected when organizing a persuasive speech topically. Primacy means putting your strongest information first and is based on the idea that audience members put more weight on what they hear first. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Recency means putting your strongest information last to leave a powerful impression. This can be useful when you are building to a climax in your speech, specifically if you include a call to action.

11.2.3N

Putting your strongest argument last can help motivate an audience to action.

Celestine Chua – The Change – CC BY 2.0.

The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. You could add a main point between the problem and solution that outlines other solutions that have failed. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroe’s Motivated Sequence.

As was mentioned in Chapter 9 “Preparing a Speech” , the cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. There are several ways to use causes and effects to structure a speech. You could have a two-point speech that argues from cause to effect or from effect to cause. You could also have more than one cause that lead to the same effect or a single cause that leads to multiple effects. The following are some examples of thesis statements that correspond to various organizational patterns. As you can see, the same general topic area, prison overcrowding, is used for each example. This illustrates the importance of considering your organizational options early in the speech-making process, since the pattern you choose will influence your researching and writing.

Persuasive Speech Thesis Statements by Organizational Pattern

  • Problem-solution. Prison overcrowding is a serious problem that we can solve by finding alternative rehabilitation for nonviolent offenders.
  • Problem–failed solution–proposed solution. Prison overcrowding is a serious problem that shouldn’t be solved by building more prisons; instead, we should support alternative rehabilitation for nonviolent offenders.
  • Cause-effect. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
  • Cause-cause-effect. State budgets are being slashed and prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
  • Cause-effect-effect. Prisons are overcrowded with nonviolent offenders, which leads to increased behavioral problems among inmates and lesser sentences for violent criminals.
  • Cause-effect-solution. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals; therefore we need to find alternative rehabilitation for nonviolent offenders.

Monroe’s Motivated Sequence is an organizational pattern designed for persuasive speaking that appeals to audience members’ needs and motivates them to action. If your persuasive speaking goals include a call to action, you may want to consider this organizational pattern. We already learned about the five steps of Monroe’s Motivated Sequence in Chapter 9 “Preparing a Speech” , but we will review them here with an example:

  • Hook the audience by making the topic relevant to them.
  • Imagine living a full life, retiring, and slipping into your golden years. As you get older you become more dependent on others and move into an assisted-living facility. Although you think life will be easier, things get worse as you experience abuse and mistreatment from the staff. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated.
  • Cite evidence to support the fact that the issue needs to be addressed.
  • According to the American Psychological Association, one to two million elderly US Americans have been abused by their caretakers. In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse.
  • Offer a solution and persuade the audience that it is feasible and well thought out.
  • There should be a federal law mandating that suspicion of elder abuse be reported and that all claims of elder abuse be investigated.
  • Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not.
  • Elderly people should not have to live in fear during their golden years. A mandatory reporting law for elderly abuse will help ensure that the voices of our elderly loved ones will be heard.
  • Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior.
  • I urge you to take action in two ways. First, raise awareness about this issue by talking to your own friends and family. Second, contact your representatives at the state and national level to let them know that elder abuse should be taken seriously and given the same level of importance as other forms of abuse. I brought cards with the contact information for our state and national representatives for this area. Please take one at the end of my speech. A short e-mail or phone call can help end the silence surrounding elder abuse.

Key Takeaways

  • Arguments are formed by making claims that are supported by evidence. The underlying justification that connects the claim and evidence is the warrant. Arguments can have strong or weak warrants, which will make them more or less persuasive.
  • Good persuasive speech topics are current, controversial (but not inflammatory), and important to the speaker and society.
  • When audience members agree with the proposal, focus on intensifying their agreement and moving them to action.
  • When audience members are neutral in regards to the proposition, provide background information to better inform them about the issue and present information that demonstrates the relevance of the topic to the audience.
  • When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them.
  • Propositions of fact focus on establishing that something “is or isn’t” or is “true or false.”
  • Propositions of value focus on persuading an audience that something is “good or bad,” “right or wrong,” or “desirable or undesirable.”
  • Propositions of policy advocate that something “should or shouldn’t” be done.
  • Persuasive speeches can be organized using the following patterns: problem-solution, cause-effect, cause-effect-solution, or Monroe’s Motivated Sequence.
  • Getting integrated: Give an example of persuasive messages that you might need to create in each of the following contexts: academic, professional, personal, and civic. Then do the same thing for persuasive messages you may receive.
  • To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. In addition, write a thesis statement that refutes your topic idea and identify evidence and warrants that could support that counterargument.
  • Determine if your speech is primarily a proposition of fact, value, or policy. How can you tell? Identify an organizational pattern that you think will work well for your speech topic, draft one sentence for each of your main points, and arrange them according to the pattern you chose.

Bone, J. E., Cindy L. Griffin, and T. M. Linda Scholz, “Beyond Traditional Conceptualizations of Rhetoric: Invitational Rhetoric and a Move toward Civility,” Western Journal of Communication 72 (2008): 436.

Gearhart, S. M., “The Womanization of Rhetoric,” Women’s Studies International Quarterly 2 (1979): 195–201.

Ryan, K. J., and Elizabeth J. Natalle, “Fusing Horizons: Standpoint Hermenutics and Invitational Rhetoric,” Rhetoric Society Quarterly 31 (2001): 69–90.

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

  • How many times have you been late for school?
  • Does your day begin with shouts and arguments?
  • Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

  • More than 50 percent of high school students skip breakfast because they just don't have time to eat.
  • Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

  • Bad moods caused by morning chaos will affect your workday performance.
  • If you skip breakfast to buy time, you're making a harmful health decision.
  • (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

  • We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
  • If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

  • Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
  • Use simple statistics. Don't overwhelm your audience with confusing numbers.
  • Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
  • How to Write a Persuasive Essay
  • 5 Tips on How to Write a Speech Essay
  • Tips on How to Write an Argumentative Essay
  • Writing an Opinion Essay
  • How To Write an Essay
  • 5 Steps to Writing a Position Paper
  • How to Structure an Essay
  • Ethos, Logos, Pathos for Persuasion
  • What Is Expository Writing?
  • Audience Analysis in Speech and Composition
  • Definition and Examples of Analysis in Composition
  • 100 Persuasive Speech Topics for Students
  • What an Essay Is and How to Write One
  • How to Write a Good Thesis Statement
  • 100 Persuasive Essay Topics
  • How to Write a Graduation Speech as Valedictorian

Examples

Speech Thesis Statement

how to write a persuasive speech thesis statement

In the realm of effective communication, crafting a well-structured and compelling speech thesis statement is paramount. A speech thesis serves as the bedrock upon which impactful oratory is built, encapsulating the core message, purpose, and direction of the discourse. This exploration delves into diverse speech thesis statement examples, offering insights into the art of formulating them. Moreover, it provides valuable tips to guide you in crafting speeches that resonate powerfully with your audience and leave a lasting impact.

What is a Speech Thesis Statement? – Definition

A speech thesis statement is a succinct and focused declaration that encapsulates the central argument, purpose, or message of a speech. It outlines the primary idea the speaker intends to convey to the audience, serving as a guide for the content and structure of the speech.

What is an Example of Speech Thesis Statement?

“In this speech, I will argue that implementing stricter gun control measures is essential for reducing gun-related violence and ensuring public safety. By examining statistical data, addressing common misconceptions, and advocating for comprehensive background checks, we can take meaningful steps toward a safer society.”

In this example, the speech’s main argument, key points (statistics, misconceptions, background checks), and the intended impact (safer society) are all succinctly conveyed in the thesis statement.

100 Speech Thesis Statement Examples

  • “Today, I will convince you that renewable energy sources are the key to a sustainable and cleaner future.”
  • “In this speech, I will explore the importance of mental health awareness and advocate for breaking the stigma surrounding it.”
  • “My aim is to persuade you that adopting a plant-based diet contributes not only to personal health but also to environmental preservation.”
  • “In this speech, I will discuss the benefits of exercise on cognitive function and share practical tips for integrating physical activity into our daily routines.”
  • “Today, I’ll argue that access to quality education is a fundamental right for all, and I’ll present strategies to bridge the educational gap.”
  • “My speech centers around the significance of arts education in fostering creativity, critical thinking, and overall cognitive development in students.”
  • “Through this speech, I’ll shed light on the impact of plastic pollution on marine ecosystems and inspire actionable steps toward plastic reduction.”
  • “My aim is to persuade you that stricter regulations on social media platforms are imperative to combat misinformation and protect user privacy.”
  • “Today, I’ll discuss the importance of empathy in building strong interpersonal relationships and provide techniques to cultivate empathy in daily interactions.”
  • “In this speech, I’ll present the case for implementing universal healthcare, emphasizing its benefits for both individual health and societal well-being.”
  • “My speech highlights the urgency of addressing climate change and calls for international collaboration in reducing carbon emissions.”
  • “I will argue that the arts play a crucial role in fostering cultural understanding, breaking down stereotypes, and promoting global harmony.”
  • “Through this speech, I’ll advocate for the preservation of endangered species and offer strategies to contribute to wildlife conservation efforts.”
  • “Today, I’ll discuss the power of effective time management in enhancing productivity and share practical techniques to prioritize tasks.”
  • “My aim is to convince you that raising the minimum wage is vital to reducing income inequality and improving the overall quality of life.”
  • “In this speech, I’ll explore the societal implications of automation and artificial intelligence and propose strategies for a smooth transition into the future.”
  • “Through this speech, I’ll emphasize the significance of volunteering in community development and suggest ways to get involved in meaningful initiatives.”
  • “I will argue that stricter regulations on fast food advertising are necessary to address the growing obesity epidemic among children and adolescents.”
  • “Today, I’ll discuss the importance of financial literacy in personal empowerment and provide practical advice for making informed financial decisions.”
  • “My speech focuses on the value of cultural diversity in enriching society, fostering understanding, and promoting a more inclusive world.”
  • “In this speech, I’ll present the case for investing in renewable energy technologies to mitigate the adverse effects of climate change on future generations.”
  • “I will argue that embracing failure as a stepping stone to success is crucial for personal growth and achieving one’s fullest potential.”
  • “Through this speech, I’ll examine the impact of social media on mental health and offer strategies to maintain a healthy online presence.”
  • “Today, I’ll emphasize the importance of effective communication skills in professional success and share tips for honing these skills.”
  • “My aim is to persuade you that stricter gun control measures are essential to reduce gun-related violence and ensure public safety.”
  • “In this speech, I’ll discuss the significance of cultural preservation and the role of heritage sites in maintaining the identity and history of communities.”
  • “I will argue that promoting diversity and inclusion in the workplace leads to enhanced creativity, collaboration, and overall organizational success.”
  • “Through this speech, I’ll explore the impact of social media on political engagement and discuss ways to critically evaluate online information sources.”
  • “Today, I’ll present the case for investing in public transportation infrastructure to alleviate traffic congestion, reduce pollution, and enhance urban mobility.”
  • “My aim is to persuade you that implementing mindfulness practices in schools can improve students’ focus, emotional well-being, and overall academic performance.”
  • “In this speech, I’ll discuss the importance of supporting local businesses for economic growth, community vibrancy, and sustainable development.”
  • “I will argue that fostering emotional intelligence in children equips them with crucial skills for interpersonal relationships, empathy, and conflict resolution.”
  • “Through this speech, I’ll emphasize the need for comprehensive sex education that addresses consent, healthy relationships, and informed decision-making.”
  • “Today, I’ll explore the benefits of embracing a minimalist lifestyle for mental clarity, reduced stress, and a more mindful and sustainable way of living.”
  • “My aim is to persuade you that sustainable farming practices are essential for preserving ecosystems, ensuring food security, and mitigating climate change.”
  • “In this speech, I’ll discuss the importance of civic engagement in democracy and provide strategies for individuals to get involved in their communities.”
  • “I will argue that investing in early childhood education not only benefits individual children but also contributes to a stronger and more prosperous society.”
  • “Through this speech, I’ll examine the impact of social media on body image dissatisfaction and offer strategies to promote body positivity and self-acceptance.”
  • “Today, I’ll present the case for stricter regulations on e-cigarette marketing and sales to curb youth vaping and protect public health.”
  • “My aim is to persuade you that exploring nature and spending time outdoors is essential for mental and physical well-being in our technology-driven world.”
  • “In this speech, I’ll discuss the implications of automation on employment and suggest strategies for reskilling and preparing for the future of work.”
  • “I will argue that embracing failure as a valuable learning experience fosters resilience, innovation, and personal growth, leading to ultimate success.”
  • “Through this speech, I’ll emphasize the significance of media literacy in discerning credible information from fake news and ensuring informed decision-making.”
  • “Today, I’ll explore the benefits of implementing universal healthcare, focusing on improved access to medical services and enhanced public health outcomes.”
  • “My aim is to persuade you that embracing sustainable travel practices can minimize the environmental impact of tourism and promote cultural exchange.”
  • “In this speech, I’ll present the case for criminal justice reform, highlighting the importance of alternatives to incarceration for nonviolent offenders.”
  • “I will argue that instilling a growth mindset in students enhances their motivation, learning abilities, and willingness to face challenges.”
  • “Through this speech, I’ll discuss the implications of artificial intelligence on the job market and propose strategies for adapting to automation-driven changes.”
  • “Today, I’ll emphasize the importance of digital privacy awareness and provide practical tips to safeguard personal information online.”
  • “My aim is to persuade you that investing in renewable energy sources is crucial not only for environmental sustainability but also for economic growth.”
  • “In this speech, I’ll discuss the significance of cultural preservation and the role of heritage sites in maintaining a sense of identity and history.”
  • “I will argue that promoting diversity and inclusion in the workplace leads to improved creativity, collaboration, and overall organizational performance.”
  • “Through this speech, I’ll explore the impact of social media on political engagement and offer strategies to critically assess online information.”
  • “Today, I’ll present the case for investing in public transportation to alleviate traffic congestion, reduce emissions, and enhance urban mobility.”
  • “My aim is to persuade you that implementing mindfulness practices in schools can enhance students’ focus, emotional well-being, and academic achievement.”
  • “In this speech, I’ll discuss the importance of supporting local businesses for economic growth, community vitality, and sustainable development.”
  • “I will argue that fostering emotional intelligence in children equips them with essential skills for healthy relationships, empathy, and conflict resolution.”
  • “Through this speech, I’ll emphasize the need for comprehensive sex education that includes consent, healthy relationships, and informed decision-making.”
  • “My aim is to persuade you that sustainable farming practices are vital for preserving ecosystems, ensuring food security, and combating climate change.”
  • “In this speech, I’ll discuss the importance of civic engagement in democracy and provide strategies for individuals to actively participate in their communities.”
  • “I will argue that investing in early childhood education benefits not only individual children but also contributes to a stronger and more prosperous society.”
  • “Through this speech, I’ll examine the impact of social media on body image dissatisfaction and suggest strategies to promote body positivity and self-acceptance.”
  • “Today, I’ll present the case for stricter regulations on e-cigarette marketing and sales to combat youth vaping and protect public health.”
  • “My aim is to persuade you that connecting with nature and spending time outdoors is essential for mental and physical well-being in our technology-driven world.”
  • “In this speech, I’ll discuss the implications of automation on employment and suggest strategies for reskilling and adapting to the changing job landscape.”
  • “I will argue that embracing failure as a valuable learning experience fosters resilience, innovation, and personal growth, ultimately leading to success.”
  • “Through this speech, I’ll emphasize the significance of media literacy in discerning credible information from fake news and making informed decisions.”
  • “Today, I’ll explore the benefits of implementing universal healthcare, focusing on improved access to medical services and better public health outcomes.”
  • “My aim is to persuade you that adopting sustainable travel practices can minimize the environmental impact of tourism and promote cultural exchange.”
  • “I will argue that instilling a growth mindset in students enhances their motivation, learning abilities, and readiness to tackle challenges.”
  • “Through this speech, I’ll discuss the implications of artificial intelligence on the job market and propose strategies for adapting to the changing landscape.”
  • “Today, I’ll emphasize the importance of digital privacy awareness and provide practical tips to safeguard personal information in the online world.”
  • “My aim is to persuade you that investing in renewable energy sources is essential for both environmental sustainability and economic growth.”
  • “In this speech, I’ll discuss the transformative power of art therapy in promoting mental well-being and share real-life success stories.”
  • “I will argue that promoting gender equality not only empowers women but also contributes to economic growth and social progress.”
  • “Through this speech, I’ll explore the impact of technology on interpersonal relationships and offer strategies to maintain meaningful connections.”
  • “Today, I’ll present the case for sustainable fashion choices, emphasizing their positive effects on the environment and ethical manufacturing practices.”
  • “My aim is to persuade you that investing in early childhood education is an investment in the future, leading to a more educated and equitable society.”
  • “In this speech, I’ll discuss the significance of community service in building strong communities and share personal stories of volunteering experiences.”
  • “I will argue that fostering emotional intelligence in children lays the foundation for a harmonious and empathetic society.”
  • “Through this speech, I’ll emphasize the importance of teaching critical thinking skills in education and how they empower individuals to navigate a complex world.”
  • “Today, I’ll explore the benefits of embracing a growth mindset in personal and professional development, leading to continuous learning and improvement.”
  • “My aim is to persuade you that conscious consumerism can drive positive change in industries by supporting ethical practices and environmentally friendly products.”
  • “In this speech, I’ll present the case for renewable energy as a solution to energy security, reduced carbon emissions, and a cleaner environment.”
  • “I will argue that investing in mental health support systems is essential for the well-being of individuals and society as a whole.”
  • “Through this speech, I’ll discuss the role of music therapy in enhancing mental health and promoting emotional expression and healing.”
  • “Today, I’ll emphasize the importance of embracing cultural diversity to foster global understanding, harmony, and peaceful coexistence.”
  • “My aim is to persuade you that incorporating mindfulness practices into daily routines can lead to reduced stress and increased overall well-being.”
  • “In this speech, I’ll discuss the implications of genetic engineering and gene editing technologies on ethical considerations and future generations.”
  • “I will argue that investing in renewable energy infrastructure not only mitigates climate change but also generates job opportunities and economic growth.”
  • “Through this speech, I’ll explore the impact of social media on political polarization and offer strategies for promoting constructive online discourse.”
  • “Today, I’ll present the case for embracing experiential learning in education, focusing on hands-on experiences that enhance comprehension and retention.”
  • “My aim is to persuade you that practicing gratitude can lead to improved mental health, increased happiness, and a more positive outlook on life.”
  • “In this speech, I’ll discuss the importance of teaching financial literacy in schools to equip students with essential money management skills.”
  • “I will argue that promoting sustainable agriculture practices is essential to ensure food security, protect ecosystems, and combat climate change.”
  • “Through this speech, I’ll emphasize the need for greater awareness of mental health issues in society and the importance of reducing stigma.”
  • “Today, I’ll explore the benefits of incorporating arts and creativity into STEM education to foster innovation, critical thinking, and problem-solving.”
  • “My aim is to persuade you that practicing mindfulness and meditation can lead to improved focus, reduced anxiety, and enhanced overall well-being.”

Speech Thesis Statement for Introduction

Introductions set the tone for impactful speeches. These thesis statements encapsulate the essence of opening remarks, laying the foundation for engaging discourse.

  • “Welcome to an exploration of the power of storytelling and its ability to bridge cultures and foster understanding across diverse backgrounds.”
  • “In this introductory speech, we delve into the realm of artificial intelligence, examining its potential to reshape industries and redefine human capabilities.”
  • “Join us as we navigate the fascinating world of space exploration and the role of technological advancements in uncovering the mysteries of the universe.”
  • “Through this speech, we embark on a journey through history, highlighting pivotal moments that have shaped civilizations and continue to inspire change.”
  • “Today, we embark on a discussion about the significance of empathy in our interactions, exploring how it can enrich our connections and drive positive change.”
  • “In this opening address, we dive into the realm of sustainable living, exploring practical steps to reduce our environmental footprint and promote eco-consciousness.”
  • “Join us as we explore the evolution of communication, from ancient symbols to modern technology, and its impact on how we connect and convey ideas.”
  • “Welcome to an exploration of the intricate relationship between art and emotion, uncovering how artistic expression transcends language barriers and unites humanity.”
  • “In this opening statement, we examine the changing landscape of work and career, discussing strategies to navigate career transitions and embrace lifelong learning.”
  • “Today, we delve into the concept of resilience and its role in facing adversity, offering insights into how resilience can empower us to overcome challenges.”

Speech Thesis Statement for Graduation

Graduation speeches mark significant milestones. These thesis statements encapsulate the achievements, aspirations, and challenges faced by graduates as they move forward.

  • “As we stand on the threshold of a new chapter, let’s reflect on our journey, celebrate our achievements, and embrace the uncertainties that lie ahead.”
  • “In this graduation address, we celebrate not only our academic accomplishments but also the personal growth, resilience, and friendships that have enriched our years here.”
  • “As we step into the world beyond academia, let’s remember that learning is a lifelong journey, and the skills we’ve honed will propel us toward success.”
  • “Today, we bid farewell to the familiar and embrace the unknown, armed with the knowledge that every challenge we face is an opportunity for growth.”
  • “In this commencement speech, we acknowledge the collective accomplishments of our class and embrace the responsibility to contribute positively to the world.”
  • “As we graduate, let’s carry with us the values instilled by our education, applying them not only in our careers but also in shaping a more just and compassionate society.”
  • “Join me in celebrating the diversity of talents and perspectives that define our graduating class, and let’s channel our unique strengths to make a meaningful impact.”
  • “Today, we honor the culmination of our academic pursuits and embrace the journey of continuous learning that will shape our personal and professional paths.”
  • “In this graduation address, we acknowledge the support of our families, educators, and peers, recognizing that our successes are a testament to shared effort.”
  • “As we don our caps and gowns, let’s remember that our education equips us not only with knowledge but also with the power to effect positive change in the world.”

Speech Thesis Statement For Acceptance

Acceptance speeches express gratitude and acknowledge achievements. These thesis statements capture the essence of acknowledgment, appreciation, and commitment.

  • “I am humbled and honored by this recognition, and I pledge to use this platform to amplify the voices of the marginalized and work toward equity.”
  • “As I accept this award, I express my gratitude to those who believed in my potential, and I commit to using my skills to contribute meaningfully to our community.”
  • “Receiving this honor is a testament to the collaborative efforts that make achievements possible. I am dedicated to sharing this success with those who supported me.”
  • “Accepting this award, I am reminded of the responsibility that accompanies it. I vow to continue striving for excellence and inspiring those around me.”
  • “As I receive this recognition, I extend my deepest appreciation to my mentors, colleagues, and family, and I promise to pay it forward by mentoring the next generation.”
  • “Accepting this accolade, I recognize that success is a team effort. I commit to fostering a culture of collaboration and innovation in all my endeavors.”
  • “Receiving this honor, I am reminded of the privilege I have to effect change. I dedicate myself to leveraging this platform for the betterment of society.”
  • “Accepting this award, I am grateful for the opportunities that have shaped my journey. I am committed to using my influence to uplift others and drive positive change.”
  • “As I stand here, I am deeply moved by this recognition. I pledge to use this honor as a catalyst for making a meaningful impact on the lives of those I encounter.”
  • “Accepting this distinction, I embrace the responsibility it brings. I promise to uphold the values that guided me to this moment and channel my efforts toward progress.”

Speech Thesis Statement in Extemporaneous

Extemporaneous speeches require quick thinking and concise communication. These thesis statements capture the essence of on-the-spot analysis and delivery.

  • “On the topic of technological disruption, we explore its effects on job markets, emphasizing the importance of upskilling for the workforce’s evolving demands.”
  • “In this impromptu speech, we dissect the complexities of global climate agreements, assessing their impact on environmental sustainability and international cooperation.”
  • “Addressing the issue of cyberbullying, we examine its psychological consequences, potential legal remedies, and strategies to create safer online spaces.”
  • “Discussing the merits of universal basic income, we weigh its potential to alleviate poverty, stimulate economic growth, and reshape the social safety net.”
  • “As we delve into the debate on genetically modified organisms, we consider the benefits of increased crop yields, while also evaluating environmental and health concerns.”
  • “On the topic of urbanization, we analyze its benefits in fostering economic growth and cultural exchange, while addressing challenges of infrastructure and inequality.”
  • “Delving into the controversy surrounding artificial intelligence, we explore its transformative potential in various sectors, touching on ethical considerations and fears of job displacement.”
  • “In this impromptu speech, we examine the impact of social media on political discourse, highlighting the role of echo chambers and the need for critical thinking.”
  • “Addressing the issue of mental health stigma, we discuss the societal barriers that prevent seeking help, while advocating for open conversations and destigmatization.”
  • “Discussing the concept of ethical consumerism, we weigh the impact of consumer choices on industries, environment, and labor rights, emphasizing the power of informed purchasing.”

Speech Thesis Statement in Argumentative Essay

Argumentative speeches present clear stances on contentious topics. These thesis statements assert positions while indicating the direction of the ensuing debate.

  • “In this argumentative speech, we assert that mandatory voting fosters civic participation and strengthens democracy by ensuring diverse voices are heard.”
  • “Advocating for stricter gun control, we contend that regulations on firearm access are vital for public safety, reducing gun violence, and preventing tragedies.”
  • “Arguing for the benefits of school uniforms, we posit that uniforms promote a focused learning environment, reduce socioeconomic disparities, and enhance school spirit.”
  • “In this persuasive speech, we assert that capital punishment should be abolished due to its potential for wrongful executions, lack of deterrence, and ethical concerns.”
  • “Taking a stand against standardized testing, we argue that these assessments stifle creativity, promote rote learning, and fail to measure true intellectual potential.”
  • “Defending the benefits of renewable energy, we assert that transitioning to sustainable sources will mitigate climate change, create jobs, and reduce dependence on fossil fuels.”
  • “Addressing the merits of open borders, we contend that welcoming immigrants bolsters cultural diversity, contributes to economic growth, and upholds humanitarian values.”
  • “In this persuasive speech, we argue against the use of animal testing, asserting that modern alternatives exist to ensure scientific progress without unnecessary suffering.”
  • “Advocating for comprehensive sex education, we assert that teaching about contraception, consent, and healthy relationships equips students to make informed choices.”
  • “Arguing for universal healthcare, we posit that accessible medical services are a basic human right, contributing to improved public health, reduced disparities, and economic stability.”

These examples offer a range of thesis statements for various types of speeches, catering to different contexts and styles of presentation. Tailor them to fit your specific needs and adjust the content as necessary to create impactful speeches.

Is There a Thesis Statement in a Speech?

Yes, a thesis statement is an essential component of a speech. Just like in written essays, a thesis statement in a speech serves as the central point or main idea that the speaker wants to convey to the audience. It provides focus, direction, and a preview of the content that will follow in the speech. A well-crafted thesis statement helps the audience understand the purpose of the speech and what they can expect to learn or gain from listening.

What is the Thesis Structure of a Speech?

The structure of a thesis statement in a speech is similar to that of a thesis statement in an essay, but it’s adapted for the spoken format. A speech thesis generally consists of:

  • Topic: Clearly state the topic or subject of your speech. This provides the context for your thesis and gives the audience an idea of the subject matter.
  • Main Idea or Argument: Present the main point you want to make or the central argument you’ll be discussing in your speech. This should be a concise and focused statement that encapsulates the essence of your message.
  • Supporting Points: Optionally, you can include a brief overview of the main supporting points or arguments that you’ll elaborate on in the body of your speech. This gives the audience an outline of what to expect.

How Do You Write a Speech Thesis Statement? – Step by Step Guide

  • Choose Your Topic: Select a topic that is relevant to your audience and aligns with the purpose of your speech.
  • Identify Your Main Message: Determine the central message or argument you want to convey. What is the key takeaway you want your audience to remember?
  • Craft a Concise Statement: Write a clear and concise sentence that captures the essence of your main message. Make sure it’s specific and avoids vague language.
  • Consider Your Audience: Tailor your thesis statement to your audience’s level of understanding and interests. Use language that resonates with them.
  • Review and Refine: Read your thesis statement aloud to ensure it sounds natural and engaging. Refine it as needed to make it compelling.

Tips for Writing a Speech Thesis Statement

  • Be Specific: A strong thesis statement is specific and focused. Avoid vague or general statements.
  • Avoid Jargon: Use language that your audience can easily understand, avoiding complex jargon or technical terms unless you explain them.
  • One Main Idea: Stick to one main idea or argument. Multiple ideas can confuse your audience.
  • Preview Supporting Points: If applicable, briefly preview the main supporting points you’ll cover in your speech.
  • Reflect the Purpose: Your thesis should reflect the purpose of your speech—whether it’s to inform, persuade, entertain, or inspire.
  • Keep It Concise: A thesis statement is not a paragraph. Keep it to a single sentence that encapsulates your message.
  • Practice Pronunciation: If your thesis statement includes challenging words or terms, practice pronouncing them clearly.
  • Test for Clarity: Ask someone to listen to your thesis statement and summarize what they understood from it. This can help you gauge its clarity.
  • Revise as Necessary: Don’t be afraid to revise your thesis statement as you refine your speech. It’s important that it accurately represents your content.
  • Capture Interest: Craft your thesis statement in a way that captures the audience’s interest and curiosity, encouraging them to listen attentively.

Remember, the thesis statement sets the tone for your entire speech. It should be well-crafted, engaging, and reflective of the main message you want to communicate to your audience.

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Home / Guides / Writing Guides / Parts of a Paper / How to Write a Strong Thesis Statement

How to Write a Strong Thesis Statement

A thesis can be found in many places—a debate speech, a lawyer’s closing argument, even an advertisement. But the most common place for a thesis statement (and probably why you’re reading this article) is in an essay.

Whether you’re writing an argumentative paper, an informative essay, or a compare/contrast statement, you need a thesis. Without a thesis, your argument falls flat and your information is unfocused. Since a thesis is so important, it’s probably a good idea to look at some tips on how to put together a strong one.

Guide Overview

What is a “thesis statement” anyway.

  • 2 categories of thesis statements: informative and persuasive
  • 2 styles of thesis statements
  • Formula for a strong argumentative thesis
  • The qualities of a solid thesis statement (video)

You may have heard of something called a “thesis.” It’s what seniors commonly refer to as their final paper before graduation. That’s not what we’re talking about here. That type of thesis is a long, well-written paper that takes years to piece together.

Instead, we’re talking about a single sentence that ties together the main idea of any argument . In the context of student essays, it’s a statement that summarizes your topic and declares your position on it. This sentence can tell a reader whether your essay is something they want to read.

2 Categories of Thesis Statements: Informative and Persuasive

Just as there are different types of essays, there are different types of thesis statements. The thesis should match the essay.

For example, with an informative essay, you should compose an informative thesis (rather than argumentative). You want to declare your intentions in this essay and guide the reader to the conclusion that you reach.

To make a peanut butter and jelly sandwich, you must procure the ingredients, find a knife, and spread the condiments.

This thesis showed the reader the topic (a type of sandwich) and the direction the essay will take (describing how the sandwich is made).

Most other types of essays, whether compare/contrast, argumentative, or narrative, have thesis statements that take a position and argue it. In other words, unless your purpose is simply to inform, your thesis is considered persuasive. A persuasive thesis usually contains an opinion and the reason why your opinion is true.

Peanut butter and jelly sandwiches are the best type of sandwich because they are versatile, easy to make, and taste good.

In this persuasive thesis statement, you see that I state my opinion (the best type of sandwich), which means I have chosen a stance. Next, I explain that my opinion is correct with several key reasons. This persuasive type of thesis can be used in any essay that contains the writer’s opinion, including, as I mentioned above, compare/contrast essays, narrative essays, and so on.

2 Styles of Thesis Statements

Just as there are two different types of thesis statements (informative and persuasive), there are two basic styles you can use.

The first style uses a list of two or more points . This style of thesis is perfect for a brief essay that contains only two or three body paragraphs. This basic five-paragraph essay is typical of middle and high school assignments.

C.S. Lewis’s Chronicles of Narnia series is one of the richest works of the 20th century because it offers an escape from reality, teaches readers to have faith even when they don’t understand, and contains a host of vibrant characters.

In the above persuasive thesis, you can see my opinion about Narnia followed by three clear reasons. This thesis is perfect for setting up a tidy five-paragraph essay.

In college, five paragraph essays become few and far between as essay length gets longer. Can you imagine having only five paragraphs in a six-page paper? For a longer essay, you need a thesis statement that is more versatile. Instead of listing two or three distinct points, a thesis can list one overarching point that all body paragraphs tie into.

Good vs. evil is the main theme of Lewis’s Narnia series, as is made clear through the struggles the main characters face in each book.

In this thesis, I have made a claim about the theme in Narnia followed by my reasoning. The broader scope of this thesis allows me to write about each of the series’ seven novels. I am no longer limited in how many body paragraphs I can logically use.

Formula for a Strong Argumentative Thesis

One thing I find that is helpful for students is having a clear template. While students rarely end up with a thesis that follows this exact wording, the following template creates a good starting point:

___________ is true because of ___________, ___________, and ___________.

Conversely, the formula for a thesis with only one point might follow this template:

___________________ is true because of _____________________.

Students usually end up using different terminology than simply “because,” but having a template is always helpful to get the creative juices flowing.

The Qualities of a Solid Thesis Statement

When composing a thesis, you must consider not only the format, but other qualities like length, position in the essay, and how strong the argument is.

Length: A thesis statement can be short or long, depending on how many points it mentions. Typically, however, it is only one concise sentence. It does contain at least two clauses, usually an independent clause (the opinion) and a dependent clause (the reasons). You probably should aim for a single sentence that is at least two lines, or about 30 to 40 words long.

Position: A thesis statement always belongs at the beginning of an essay. This is because it is a sentence that tells the reader what the writer is going to discuss. Teachers will have different preferences for the precise location of the thesis, but a good rule of thumb is in the introduction paragraph, within the last two or three sentences.

Strength: Finally, for a persuasive thesis to be strong, it needs to be arguable. This means that the statement is not obvious, and it is not something that everyone agrees is true.

Example of weak thesis:

Peanut butter and jelly sandwiches are easy to make because it just takes three ingredients.

Most people would agree that PB&J is one of the easiest sandwiches in the American lunch repertoire.

Example of a stronger thesis:

Peanut butter and jelly sandwiches are fun to eat because they always slide around.

This is more arguable because there are plenty of folks who might think a PB&J is messy or slimy rather than fun.

Composing a thesis statement does take a bit more thought than many other parts of an essay. However, because a thesis statement can contain an entire argument in just a few words, it is worth taking the extra time to compose this sentence. It can direct your research and your argument so that your essay is tight, focused, and makes readers think.

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Developing Strong Thesis Statements

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The thesis statement or main claim must be debatable

An argumentative or persuasive piece of writing must begin with a debatable thesis or claim. In other words, the thesis must be something that people could reasonably have differing opinions on. If your thesis is something that is generally agreed upon or accepted as fact then there is no reason to try to persuade people.

Example of a non-debatable thesis statement:

This thesis statement is not debatable. First, the word pollution implies that something is bad or negative in some way. Furthermore, all studies agree that pollution is a problem; they simply disagree on the impact it will have or the scope of the problem. No one could reasonably argue that pollution is unambiguously good.

Example of a debatable thesis statement:

This is an example of a debatable thesis because reasonable people could disagree with it. Some people might think that this is how we should spend the nation's money. Others might feel that we should be spending more money on education. Still others could argue that corporations, not the government, should be paying to limit pollution.

Another example of a debatable thesis statement:

In this example there is also room for disagreement between rational individuals. Some citizens might think focusing on recycling programs rather than private automobiles is the most effective strategy.

The thesis needs to be narrow

Although the scope of your paper might seem overwhelming at the start, generally the narrower the thesis the more effective your argument will be. Your thesis or claim must be supported by evidence. The broader your claim is, the more evidence you will need to convince readers that your position is right.

Example of a thesis that is too broad:

There are several reasons this statement is too broad to argue. First, what is included in the category "drugs"? Is the author talking about illegal drug use, recreational drug use (which might include alcohol and cigarettes), or all uses of medication in general? Second, in what ways are drugs detrimental? Is drug use causing deaths (and is the author equating deaths from overdoses and deaths from drug related violence)? Is drug use changing the moral climate or causing the economy to decline? Finally, what does the author mean by "society"? Is the author referring only to America or to the global population? Does the author make any distinction between the effects on children and adults? There are just too many questions that the claim leaves open. The author could not cover all of the topics listed above, yet the generality of the claim leaves all of these possibilities open to debate.

Example of a narrow or focused thesis:

In this example the topic of drugs has been narrowed down to illegal drugs and the detriment has been narrowed down to gang violence. This is a much more manageable topic.

We could narrow each debatable thesis from the previous examples in the following way:

Narrowed debatable thesis 1:

This thesis narrows the scope of the argument by specifying not just the amount of money used but also how the money could actually help to control pollution.

Narrowed debatable thesis 2:

This thesis narrows the scope of the argument by specifying not just what the focus of a national anti-pollution campaign should be but also why this is the appropriate focus.

Qualifiers such as " typically ," " generally ," " usually ," or " on average " also help to limit the scope of your claim by allowing for the almost inevitable exception to the rule.

Types of claims

Claims typically fall into one of four categories. Thinking about how you want to approach your topic, or, in other words, what type of claim you want to make, is one way to focus your thesis on one particular aspect of your broader topic.

Claims of fact or definition: These claims argue about what the definition of something is or whether something is a settled fact. Example:

Claims of cause and effect: These claims argue that one person, thing, or event caused another thing or event to occur. Example:

Claims about value: These are claims made of what something is worth, whether we value it or not, how we would rate or categorize something. Example:

Claims about solutions or policies: These are claims that argue for or against a certain solution or policy approach to a problem. Example:

Which type of claim is right for your argument? Which type of thesis or claim you use for your argument will depend on your position and knowledge of the topic, your audience, and the context of your paper. You might want to think about where you imagine your audience to be on this topic and pinpoint where you think the biggest difference in viewpoints might be. Even if you start with one type of claim you probably will be using several within the paper. Regardless of the type of claim you choose to utilize it is key to identify the controversy or debate you are addressing and to define your position early on in the paper.

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How to Create a Thesis Statement for a Persuasive Essay

A strong thesis statement is key to writing a persuasive essay. The thesis statement presents your topic to the reader, provides your opinion on that topic and summarizes the argument you’ll make in the paper by offering evidence for your opinion. A good thesis statement should capture all of these essential details in just one or two sentences. The thesis statement generally appears after a brief introduction of your topic, often as the last sentence of your first paragraph. The following information will help you write a thesis statement for a persuasive essay.

Express an Opinion

When you sit down to write a thesis statement, make sure that you have a clear opinion about your topic. That’s because a thesis statement must include a claim that others might dispute. Your thesis summarizes the argument you’ll be making in your paper, so you want to make sure that your point of view is clear and debatable. An easy way to test your thesis is to ask yourself whether your reader could challenge or oppose your thesis statement. If your thesis simply states facts that someone couldn’t disagree with, you may simply be summarizing an issue rather than presenting a clear point of view.

Be Specific

A strong thesis statement is focused and specific. The reader should know exactly what you’re going to argue and why. “Online education is a great choice for students” is a weak thesis because it’s not specific or focused enough. A stronger thesis would be, “Online classes are a better choice than traditional classroom learning because they’re more flexible for students and teachers, they're less expensive and they let students works at their own pace.”

Include Evidence

It’s important to include evidence in your thesis statement to help support your opinion. Doing so tells readers that you understand the topic and have performed some research, which gives you more credibility as a persuasive writer. It also creates a road map for readers, so they know what evidence you’ll discuss with more detail in the paper. For example, if your thesis is, “Companies should not test their products on animals because it’s inhumane and unethical, and it doesn’t always lead to accurate results,” the reader knows right away what your opinion is and what evidence you'll provide to support that opinion in your paper.

Pass the "How and Why" Test

Your thesis statement should answer one or both of two key questions: “how” and “why.” For example, if you think that online learning is more effective for students than traditional instruction, then your thesis should tell readers how or why it’s more effective. If a reader can't determine the "how" or "why" from your thesis statement, your thesis might be too open-ended, and you may need to revise it to be more specific or to clarify your point of view.

  • The University of North Carolina at Chapel Hill: Thesis Statements
  • Purdue Online Writing Lab: Tips and Examples for Writing Thesis Statements
  • Odyssey: From Paragraph to Essay; William J. Kelly and Deborah L. Lawton.

Amy Mahoney has been a writer for more than 15 years. Her articles have appeared in newspapers and magazines including “The Boston Globe,” “Reader’s Digest” and the “Miami Herald.” She holds a Master of Fine Arts in fiction.

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How to Write a Persuasive Thesis

Last Updated: May 31, 2023 References

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 32 people, some anonymous, worked to edit and improve it over time. There are 16 references cited in this article, which can be found at the bottom of the page. This article has been viewed 99,600 times.

A thesis is a type of writing that involves an in-depth analysis of a research topic. Unlike a regular essay, a thesis is usually quite long, in-depth, and based on extensive research. [1] X Research source A persuasive thesis uses sound research, analysis, and commentary in order to encourage a reader to agree with the author's overarching argument. Many schools, colleges, and universities require students to submit a thesis as part of their degree requirements.

Beginning the Writing Process

Step 1 Understand the thesis assignment.

  • How long must my thesis be?
  • Are there any specific topics I must address, or must I come up with my own topic?
  • How many sources must I cite?
  • Do I have to submit any pre-writing assignments (drafts, outlines, bibliographies, proposals, etc.)?

Step 2 Narrow down a research topic.

  • Is this topic something I am passionate about? Remember that you might spend several weeks or even months working with this topic, so it should hold your interest.
  • Is this topic relevant to the assignment? Always adhere to the restrictions of the assignment.
  • Is this topic broad enough to provide me with flexibility, but narrow enough that I can contribute meaningfully to it? For example, "The U.S. Civil War" is probably too broad of a topic to be manageable. On the other hand, "The type of thread used to sew Civil War regimental flags" might skew too far in the other direction by being too narrow to sustain a lengthy thesis assignment. "The design of Civil War regimental flags" is a topic that is just right: broad enough to provide you with plenty of research and flexibility, but narrow enough that you will not be overwhelmed.

Step 3 Discuss your tentative topic with your instructor.

  • Some thesis assignments even require that you submit a thesis proposal or annotated bibliography before you are permitted to begin writing. [8] X Research source If these are required of you, be sure you follow the appropriate assignment guidelines.

Step 4 Read a few initial research materials.

  • For example, "Voter ID laws discourage minority voters more than white voters" is a descriptive thesis. "Voter ID laws should be abolished in order to maintain a democratic form of government" is a prescriptive thesis.

Step 6 Write down a tentative thesis statement.

  • Clear [11] X Research source
  • Specific [12] X Research source
  • Arguable [13] X Research source
  • Rooted in facts, not pure opinions [14] X Research source (though sometimes expert opinion can count as evidence)
  • Non-judgmental and non-confrontational [15] X Research source
  • Relevant to the assignment
  • Significant

Step 7 Make a timeline.

Compiling Your Research

Step 1 Determine the kind of research required of your thesis.

  • If your research involves human subjects, remember that you are usually required to get approval from an Institutional Review Board. [18] X Trustworthy Source US Department of Health and Human Services Federal department responsible for improving the health and well-being of Americans Go to source This can take extra time, so be sure that you submit your project proposal early.

Step 2 Examine relevant commentary about your topic.

  • The results of related scientific experiments
  • The results of related social science surveys
  • Theoretical analysis of your topic
  • Historical analysis of your topic

Step 3 Use searchable databases to acquire sources.

  • Sometimes these databases will provide you with direct access to an online copy of a book or article. At other times it will provide you with a title that you must track down yourself at another library.
  • If your university does not subscribe to an online database related to your field of study, you can use open-access searches such as Google Scholar. You might also visit your local public library to see if they have access to online databases that can help you.

Step 4 Use a research library to acquire sources.

  • Remember to scan the shelves that surround the book titles you acquired during your search. Many libraries shelve according to subject, and there might be relevant materials in the immediate vicinity of the books you identified.
  • Research libraries often employ research librarians who can help you identify additional sources and databases to aid you in your search. Talk to the library staff to see if someone might be willing to assist you with your research project. [21] X Research source

Step 5 Ensure the accuracy of your research and sources.

  • As you write, you can use the outline as a guide to keep you focused and relevant. However, many people find that they must depart somewhat from the outline as they write: this is a normal part of the writing process. [26] X Research source
  • Many long theses are arranged in several, related sections. Consider what sections and section headers you might use to organize your thesis.

Drafting Your Introduction

Step 1 Identify the reader.

Drafting Your Body Paragraphs

Step 1 Refer to your outline frequently.

  • As you write, you might find that you have to revise your outline or change your focus slightly. This is perfectly fine: just remember to keep your thesis statement in mind at all times as you write.

Step 2 Make sure each body paragraph is relevant to the thesis.

  • Topic sentences are a great way to ensure that your body paragraphs remain focused. Ask yourself whether the topic sentence of each paragraph supports your thesis statement.

Step 3 Use transition sentences between paragraphs.

Drafting Your Conclusion

Step 1 Consider whether your evidence supports your thesis statement.

Revising Your Thesis

Step 1 Give yourself some space from your essay.

  • Changing your thesis statement to reflect the evidence more accurately
  • Finding new sources of evidence to help prove your case
  • Adding more of your own analysis to the evidence you have already provided
  • Dealing more thoroughly with potential counterarguments

Step 5 Consider whether each sentence makes sense.

  • It can sometimes help to change your font or use a different color of ink when you proofread. Your eyes are more likely to catch an error when your essay is presented in a different format from when you originally typed it.

Step 10 Make sure all sources are properly cited.

  • Sometimes those who edit your paper will provide you with helpful notes. At other times, it might be best for you to follow your own instincts: do not make changes just because a fellow student tells you to. Think carefully about the suggestions, and make corrections as you see fit.
  • Sometimes you are required to submit a draft of your thesis to an advisor or external reader, who will provide you with comments to help you revise the thesis. [48] X Research source

Expert Q&A

  • If you get stuck, try writing in a new environment--preferably one that provides some background noises, such as a cafe. That can help your concentration and ease your anxiety. [49] X Research source Thanks Helpful 0 Not Helpful 0
  • Write in an environment with lots of natural light to help you stay focused. [50] X Research source Thanks Helpful 0 Not Helpful 0
  • Take frequent breaks. [51] X Research source Thanks Helpful 0 Not Helpful 0
  • Never cheat or plagiarize. You could jeopardize your grade in the class or your entire academic career. Be sure that your thesis is entirely your own work, and that every source is accurately cited. Thanks Helpful 0 Not Helpful 0
  • Do not fabricate data. It is much better to analyze authentic data than falsified data. Perhaps your thesis won't be as dramatic, but at least it will be accurate. Thanks Helpful 0 Not Helpful 0

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  • ↑ https://www.coloradocollege.edu/academics/dept/history/requirements/senior-essay-thesis/
  • ↑ http://www.pointpark.edu/Academics/AcademicResources/Library/HowToWriteAResearchPaper/HowToWriteAResearchPaperStep1
  • ↑ https://owl.english.purdue.edu/owl/resource/587/01/
  • ↑ https://owl.english.purdue.edu/owl/resource/658/03/
  • ↑ http://faculty.georgetown.edu/kingch/How_to_Write_a_Research_Paper.htm
  • ↑ https://www.counseling.org/news/aca-blogs/aca-member-blogs/aca-member-blogs/2011/09/07/what-is-the-difference-between-a-dissertation-and-a-thesis-and-what-exactly-are-these-things-anyway-
  • ↑ http://writingcenter.fas.harvard.edu/pages/developing-thesis
  • ↑ http://www.hhs.gov/ohrp/assurances/irb/
  • ↑ https://writing.wisc.edu/Handbook/PlanResearchPaper.html#discovering
  • ↑ https://www.esc.edu/online-writing-center/resources/research/research-paper-steps/finding-sources/
  • ↑ http://ctl.yale.edu/writing/using-sources/scholarly-vs-popular-sources
  • ↑ https://owl.english.purdue.edu/owl/section/2/9/
  • ↑ http://www.indiana.edu/~wts/pamphlets/thesis_statement.shtml
  • ↑ https://owl.english.purdue.edu/owl/section/2/
  • ↑ http://www.wgu.edu/blogpost/improve-online-study-environment
  • ↑ https://owl.english.purdue.edu/owl/resource/673/01/

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25 Thesis Statement Examples

thesis statement examples and definition, explained below

A thesis statement is needed in an essay or dissertation . There are multiple types of thesis statements – but generally we can divide them into expository and argumentative. An expository statement is a statement of fact (common in expository essays and process essays) while an argumentative statement is a statement of opinion (common in argumentative essays and dissertations). Below are examples of each.

Strong Thesis Statement Examples

school uniforms and dress codes, explained below

1. School Uniforms

“Mandatory school uniforms should be implemented in educational institutions as they promote a sense of equality, reduce distractions, and foster a focused and professional learning environment.”

Best For: Argumentative Essay or Debate

Read More: School Uniforms Pros and Cons

nature vs nurture examples and definition

2. Nature vs Nurture

“This essay will explore how both genetic inheritance and environmental factors equally contribute to shaping human behavior and personality.”

Best For: Compare and Contrast Essay

Read More: Nature vs Nurture Debate

American Dream Examples Definition

3. American Dream

“The American Dream, a symbol of opportunity and success, is increasingly elusive in today’s socio-economic landscape, revealing deeper inequalities in society.”

Best For: Persuasive Essay

Read More: What is the American Dream?

social media pros and cons

4. Social Media

“Social media has revolutionized communication and societal interactions, but it also presents significant challenges related to privacy, mental health, and misinformation.”

Best For: Expository Essay

Read More: The Pros and Cons of Social Media

types of globalization, explained below

5. Globalization

“Globalization has created a world more interconnected than ever before, yet it also amplifies economic disparities and cultural homogenization.”

Read More: Globalization Pros and Cons

urbanization example and definition

6. Urbanization

“Urbanization drives economic growth and social development, but it also poses unique challenges in sustainability and quality of life.”

Read More: Learn about Urbanization

immigration pros and cons, explained below

7. Immigration

“Immigration enriches receiving countries culturally and economically, outweighing any perceived social or economic burdens.”

Read More: Immigration Pros and Cons

cultural identity examples and definition, explained below

8. Cultural Identity

“In a globalized world, maintaining distinct cultural identities is crucial for preserving cultural diversity and fostering global understanding, despite the challenges of assimilation and homogenization.”

Best For: Argumentative Essay

Read More: Learn about Cultural Identity

technology examples and definition explained below

9. Technology

“Medical technologies in care institutions in Toronto has increased subjcetive outcomes for patients with chronic pain.”

Best For: Research Paper

capitalism examples and definition

10. Capitalism vs Socialism

“The debate between capitalism and socialism centers on balancing economic freedom and inequality, each presenting distinct approaches to resource distribution and social welfare.”

cultural heritage examples and definition

11. Cultural Heritage

“The preservation of cultural heritage is essential, not only for cultural identity but also for educating future generations, outweighing the arguments for modernization and commercialization.”

pseudoscience examples and definition, explained below

12. Pseudoscience

“Pseudoscience, characterized by a lack of empirical support, continues to influence public perception and decision-making, often at the expense of scientific credibility.”

Read More: Examples of Pseudoscience

free will examples and definition, explained below

13. Free Will

“The concept of free will is largely an illusion, with human behavior and decisions predominantly determined by biological and environmental factors.”

Read More: Do we have Free Will?

gender roles examples and definition, explained below

14. Gender Roles

“Traditional gender roles are outdated and harmful, restricting individual freedoms and perpetuating gender inequalities in modern society.”

Read More: What are Traditional Gender Roles?

work-life balance examples and definition, explained below

15. Work-Life Ballance

“The trend to online and distance work in the 2020s led to improved subjective feelings of work-life balance but simultaneously increased self-reported loneliness.”

Read More: Work-Life Balance Examples

universal healthcare pros and cons

16. Universal Healthcare

“Universal healthcare is a fundamental human right and the most effective system for ensuring health equity and societal well-being, outweighing concerns about government involvement and costs.”

Read More: The Pros and Cons of Universal Healthcare

raising minimum wage pros and cons

17. Minimum Wage

“The implementation of a fair minimum wage is vital for reducing economic inequality, yet it is often contentious due to its potential impact on businesses and employment rates.”

Read More: The Pros and Cons of Raising the Minimum Wage

homework pros and cons

18. Homework

“The homework provided throughout this semester has enabled me to achieve greater self-reflection, identify gaps in my knowledge, and reinforce those gaps through spaced repetition.”

Best For: Reflective Essay

Read More: Reasons Homework Should be Banned

charter schools vs public schools, explained below

19. Charter Schools

“Charter schools offer alternatives to traditional public education, promising innovation and choice but also raising questions about accountability and educational equity.”

Read More: The Pros and Cons of Charter Schools

internet pros and cons

20. Effects of the Internet

“The Internet has drastically reshaped human communication, access to information, and societal dynamics, generally with a net positive effect on society.”

Read More: The Pros and Cons of the Internet

affirmative action example and definition, explained below

21. Affirmative Action

“Affirmative action is essential for rectifying historical injustices and achieving true meritocracy in education and employment, contrary to claims of reverse discrimination.”

Best For: Essay

Read More: Affirmative Action Pros and Cons

soft skills examples and definition, explained below

22. Soft Skills

“Soft skills, such as communication and empathy, are increasingly recognized as essential for success in the modern workforce, and therefore should be a strong focus at school and university level.”

Read More: Soft Skills Examples

moral panic definition examples

23. Moral Panic

“Moral panic, often fueled by media and cultural anxieties, can lead to exaggerated societal responses that sometimes overlook rational analysis and evidence.”

Read More: Moral Panic Examples

freedom of the press example and definition, explained below

24. Freedom of the Press

“Freedom of the press is critical for democracy and informed citizenship, yet it faces challenges from censorship, media bias, and the proliferation of misinformation.”

Read More: Freedom of the Press Examples

mass media examples definition

25. Mass Media

“Mass media shapes public opinion and cultural norms, but its concentration of ownership and commercial interests raise concerns about bias and the quality of information.”

Best For: Critical Analysis

Read More: Mass Media Examples

Checklist: How to use your Thesis Statement

✅ Position: If your statement is for an argumentative or persuasive essay, or a dissertation, ensure it takes a clear stance on the topic. ✅ Specificity: It addresses a specific aspect of the topic, providing focus for the essay. ✅ Conciseness: Typically, a thesis statement is one to two sentences long. It should be concise, clear, and easily identifiable. ✅ Direction: The thesis statement guides the direction of the essay, providing a roadmap for the argument, narrative, or explanation. ✅ Evidence-based: While the thesis statement itself doesn’t include evidence, it sets up an argument that can be supported with evidence in the body of the essay. ✅ Placement: Generally, the thesis statement is placed at the end of the introduction of an essay.

Try These AI Prompts – Thesis Statement Generator!

One way to brainstorm thesis statements is to get AI to brainstorm some for you! Try this AI prompt:

💡 AI PROMPT FOR EXPOSITORY THESIS STATEMENT I am writing an essay on [TOPIC] and these are the instructions my teacher gave me: [INSTUCTIONS]. I want you to create an expository thesis statement that doesn’t argue a position, but demonstrates depth of knowledge about the topic.

💡 AI PROMPT FOR ARGUMENTATIVE THESIS STATEMENT I am writing an essay on [TOPIC] and these are the instructions my teacher gave me: [INSTRUCTIONS]. I want you to create an argumentative thesis statement that clearly takes a position on this issue.

💡 AI PROMPT FOR COMPARE AND CONTRAST THESIS STATEMENT I am writing a compare and contrast essay that compares [Concept 1] and [Concept2]. Give me 5 potential single-sentence thesis statements that remain objective.

Chris

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University
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  • Study Guides
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Persuasive-Speech-and-Outline

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  1. 30 Persuasive Thesis Statement Examples to Persuade

    how to write a persuasive speech thesis statement

  2. Persuasive Essay: Definition, Examples, Topics & Tips for Writing a

    how to write a persuasive speech thesis statement

  3. 8+ Persuasive Speech Samples

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  4. FREE 7+ Persuasive Speech Examples in PDF

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  5. 25 Thesis Statement Examples (2024)

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  6. 45 Perfect Thesis Statement Templates (+ Examples) ᐅ TemplateLab

    how to write a persuasive speech thesis statement

VIDEO

  1. Persuasive Speech Topic & Thesis in Nut Shell

  2. How to Write a Good Thesis Statement?

  3. How To write the Persuasive Thesis/Proposition-Part 2

  4. Persuasive Speech Example Thesis

  5. How to write Persuasive Essay #essaywritingservice #essaywritingtips #academicwriting #persuasive

  6. Write and Introduction Paragraph

COMMENTS

  1. Crafting a Thesis Statement

    Crafting a Thesis Statement. A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and ...

  2. Persuasive Speech Thesis Statement

    A good thesis statement for a persuasive speech should be clear, concise, arguable, and specific. Here's an example: Topic: Reducing meat consumption for environmental purposes. Thesis Statement: "Reducing our meat consumption by half can significantly decrease our carbon footprint, lessen water usage, and help in preserving essential ...

  3. How to Craft a Thesis Statement for a Persuasive Speech

    To write a thesis statement for your persuasive speech, you need to follow four steps: identify your topic, narrow your focus, state your position, and provide reasons. First, you need to choose a ...

  4. How to Write A Persuasive Speech: a Step-by-step Guide

    To do that, you can: Choose a compelling speech topic relevant to your audience's interests and concerns. Find common interests or problems to form a genuine relationship. Remember that a persuasive speech format should be adapted to your audience's needs and ideals. Make your content relevant and appealing.

  5. PDF Tips for Writing a Persuasive Speech

    Thesis The thesis is simply your solution statement. Use it as a call to action for the audience. Example: "We need to find affordable and sustainable ways to produce clean water." Preview This is the easiest piece of the introduction to write because, at its core, it's the same for every speech. Give the audience a roadmap, or signposts ...

  6. Purpose and Thesis

    The General and Specific Purpose Statements are writing tools in the sense that they help you, as a speechwriter, clarify your ideas. Creating a Thesis Statement. Once you are clear about your general purpose and specific purpose, you can turn your attention to crafting a thesis statement. A thesis is the central idea in an essay or a speech.

  7. How to Write a Thesis Statement

    Step 2: Write your initial answer. After some initial research, you can formulate a tentative answer to this question. At this stage it can be simple, and it should guide the research process and writing process. The internet has had more of a positive than a negative effect on education.

  8. The Art of Persuasion: Writing a Compelling Speech

    In conclusion, crafting a strong thesis statement involves clearly stating your position on the topic, ensuring that it is debatable, and structuring it in a concise and focused manner. A strong thesis statement sets the tone for your persuasive speech and guides your audience in understanding your main argument. Using Emotional Appeals

  9. Public Speaking: Developing a Thesis Statement In a Speech

    Having a strong thesis statement in public speaking helps you stay focused on your main argument throughout the speech and ensures that your audience understands what you are trying to communicate. It also helps establish credibility and authority as you present well-supported points related to your thesis. 4.

  10. 11.2 Persuasive Speaking

    Foundation of Persuasion. Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by ...

  11. Thesis Statement for Speech

    A thesis statement for a speech is a statement of one sentence that summarizes the overall points of the speech. The first step in writing a thesis statement should be to determine the specific ...

  12. How to Write and Structure a Persuasive Speech

    First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you. You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular ...

  13. How to Write a Thesis Statement for a Persuasive Essay

    In your introduction, you want to introduce the topic. Then, you want to preview the arguments you will use to support your position. You want to conclude by writing your thesis statement. Your thesis statement is brief, usually one or two sentences. In a persuasive essay, it does more than just tell the reader your position on the issue.

  14. Speech Thesis Statement

    "In this persuasive speech, we argue against the use of animal testing, asserting that modern alternatives exist to ensure scientific progress without unnecessary suffering." ... Tips for Writing a Speech Thesis Statement. Be Specific: A strong thesis statement is specific and focused. Avoid vague or general statements. Avoid Jargon: Use ...

  15. How to Write a Thesis Statement for a Speech

    How to write a thesis statement for a speech for either an informative or persuasive presentation. FREE 7 Instant Tips for Confident & Composed Public Speaki...

  16. PDF Thesis Statements and Guiding Ideas

    You should include a thesis statement if you are writing a persuasive essay, or a research-driven ... should express a clear, informed view on a debatable issue. Not every type of essay needs a thesis statement; some may call for a "guiding idea" instead (see reverse). 4 Qualities of a Strong Thesis Statement: 1. Makes a claim 2. Narrow

  17. How to Write a Strong Thesis Statement

    Teachers will have different preferences for the precise location of the thesis, but a good rule of thumb is in the introduction paragraph, within the last two or three sentences. Strength: Finally, for a persuasive thesis to be strong, it needs to be arguable. This means that the statement is not obvious, and it is not something that everyone ...

  18. Strong Thesis Statements

    The thesis statement or main claim must be debatable. An argumentative or persuasive piece of writing must begin with a debatable thesis or claim. In other words, the thesis must be something that people could reasonably have differing opinions on. If your thesis is something that is generally agreed upon or accepted as fact then there is no ...

  19. How to Create a Thesis Statement for a Persuasive Essay

    Pass the "How and Why" Test. Your thesis statement should answer one or both of two key questions: "how" and "why.". For example, if you think that online learning is more effective for students than traditional instruction, then your thesis should tell readers how or why it's more effective. If a reader can't determine the "how" or ...

  20. How to Write a Persuasive Thesis (with Pictures)

    A persuasive thesis can take either form. For example, "Voter ID laws discourage minority voters more than white voters" is a descriptive thesis. "Voter ID laws should be abolished in order to maintain a democratic form of government" is a prescriptive thesis. 6. Write down a tentative thesis statement.

  21. 25 Thesis Statement Examples (2024)

    Strong Thesis Statement Examples. 1. School Uniforms. "Mandatory school uniforms should be implemented in educational institutions as they promote a sense of equality, reduce distractions, and foster a focused and professional learning environment.". Best For: Argumentative Essay or Debate. Read More: School Uniforms Pros and Cons.

  22. Persuasive-Speech-and-Outline (pdf)

    APSU Writing Center Persuasive Speech A persuasive speech aims to convince the audience to believe a certain viewpoint, opinion, or idea. The end goal is to change the mind of your audience and to persuade them into action or thought. A persuasive speech often describes facts, values, and policies. You can also use the ethos (ethical, moral), logos (logical, intellectual), or pathos (emotional ...