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How to create a successful pitch deck presentation

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Anete Ezera December 18, 2023

When it comes to startups and entrepreneurs, getting that first big deal can be tricky. It can be hard to put your business idea forward in a way that’s going to convince potential investors or partners. This is where pitch deck presentations come in handy as they are often short and precise. The goal is to explain your idea in a way that gets straight to the point and is easy to understand. These quick, punchy presentations are critical for those looking to make a strong first impression and secure funding for their business venture. Let’s talk about what a pitch deck is and how you can create one with the help of Prezi . 

What is a pitch presentation? 

To get a better understanding of what a pitch deck presentation really is, let’s look at some of the important elements that make one: 

Conciseness: It’s typically short, usually 10-20 slides. This fast pace enables the presenter to captivate the audience and maintain attention. 

Clarity: The aim is to keep the content clear and straightforward, avoiding complicated jargon so that the message is understood. 

Powerful storytelling: It will often tell an interesting story about the problem being solved, the solution offered, and the potential market opportunity. 

Key information: Because of its fast-paced nature, it will often be packed with vital information like the business model, financial projections, and the unique value proposition of the product or service being pitched. 

Appealing visuals: Like other styles of presentation, having visuals that can draw in the audience is a must. Pitch deck presentations will often use graphics and minimal text to convey information better. 

To get a visual understanding of what a pitch presentation is, explore the following pitch presentation:

What is the purpose of a pitch deck? 

A pitch deck isn’t just about communicating business ideas but is a critical medium for storytelling, convincing other people, and forging connections. It’s meant to give a presentation of your business or idea in an informative yet interesting way. A pitch deck creates an emotional connection with investors or partners by showing them the unique solutions your venture offers to their problems and how it will be profitable. Good pitch decks initiate the dialogue that creates trust and can bring about critical funding and partnerships.

The evolution of pitch deck presentations: a look back and ahead

Ever wondered how pitch decks became such a big deal? They started as simple PowerPoint slides but have evolved into something much more dynamic. This journey reflects changes in business, technology, and what investors look for. In the early days, pitch decks were pretty straightforward – just a few slides outlining a business idea.

But as technology advanced, so did the expectations. Now, we see pitch deck presentations with interactive elements, attractive visuals, and even storytelling elements. This evolution shows how we’ve learned to communicate complex ideas more effectively. Understanding this history helps us understand how pitch decks have evolved into what they are today. 

Is a pitch deck the right presentation style for me? 

A pitch deck is perfect if you’re looking to present a business idea, especially if you’re aiming to attract investors or partners. It’s designed to be concise yet impactful, focusing on the key aspects of your business or project. Think of it as showcasing your business- you’ve got a limited amount of time to make a strong impression. So, if you’re in the early stages of a startup, seeking funding, or trying to win over some stakeholders with a clear, compelling story about your business or idea, a pitch deck could be just what you need.

People who might also benefit from pitch deck presentations 

Pitch decks are a versatile tool that can greatly benefit a wide range of individuals and organizations. We’ve discussed the role of pitch decks for startups and entrepreneurs, so let’s look at some other instances where these presentations might be particularly useful: 

• Business executives : Established business owners can use pitch decks to propose new projects or strategies to stakeholders, boards, and investors. 
• Sales and marketing professionals : To pitch products or services to potential clients or partners, highlighting their unique selling points.
• Non-profit organizations : For presenting their mission, impact, and funding needs to donors, sponsors, or grant agencies.
• Researchers and academics : To secure funding or collaboration for research projects, especially when presenting to funding bodies or at academic conferences.
• Inventors and innovators : To attract investors, partners, or attention to their new inventions or innovations. 
• Freelancers and consultants : To pitch their services and unique value proposition to potential clients or agencies.

What makes a good pitch deck presentation?

When we talk about pitch decks, it’s important to compare the differences between a great pitch deck and the ones that just don’t hit the mark. 

What does a pitch deck look like? 

A successful pitch deck should have a clean, uncluttered design. This way your audience can take in the information without being distracted by over-complicated slides. Any images used should be of high quality, and be relevant to the text. A pitch deck presentation should flow logically, so the information provided tells a story about what you’re aiming to achieve. 

The colors used should match that of your brand, often logos and fonts will correspond with the theme of the brand, organization, or company. This is a great way to reinforce who you are and what you stand for. A good pitch deck will captivate the audience by using each slide to convey a single key point, this way, the message is concise and easily absorbed. 

Pitfalls to avoid 

Now, let’s talk about what a pitch deck shouldn’t look like. If you want to entice your audience, don’t cram too much information onto your slides . This is going to overwhelm your audience and make their attention span drop. Don’t stray away from key points by including irrelevant information. You want your pitch deck to persuade people to take action and have faith in you and your product, so don’t go off on a tandem.

Use a language tone that’s relatable to everyone – don’t use overly technical terms or industry-specific jargon. This can be off-putting for potential investors who don’t work in your field. One of the biggest mistakes you could make is to be inconsistent with your theme, color, and fonts. Remember, the idea is to appear professional. 

Things to consider when preparing to create your pitch deck presentation

Although it might be appealing to dive straight into making your presentation, there are certain points you should consider to get the best out of your pitch deck. Here are some things to think about when planning: 

Know your audience

Consider who you’re presenting to and include criteria that are going to be appealing to them. For instance, what resonates with venture capitalists may be different from what appeals to potential partners or customers. 

Engaging storyline

When thinking about what to include in a pitch deck, the first thing you should consider is your narrative. You want to hold your audience’s attention throughout the whole presentation, so tell your story in a way that builds anticipation and makes them want more. 

Keep each slide simple. Your audience will respond better to clear, concise content that’s not too busy and complicated. Keep text easily readable and appropriate for all levels of knowledge. 

Key messages

Plan out the purpose of each slide beforehand, that way you can be sure the key messages come across well.

You can include things like graphs or charts to simplify complex data, but do this in a way that doesn’t overcrowd the slides. Remember to stay consistent with colors and fonts to reinforce clarity.

Data and validation

Do your research when preparing to make your pitch deck presentation. It’s crucial to back up your claims, such as market research, growth projections, or case studies. Using real-world examples is a good way to back up your credibility.

Business model

Think about how you’re going to explain your business model in a way that comes across clearly. Always be honest about your revenue streams, pricing strategies, and your position in the market. 

Investors often invest in people as much as they do ideas, so think about how you can highlight the strengths of yourself and your team.

You need to clearly state what you’re asking for. Whether it’s funding, support, or a partnership, make sure your audience knows what you need from them.

Practice your pitch deck so that it flows well and fits with the time constraints. Rehearsals are great for realizing flaws, which means you can rectify where needed to ensure the best possible pitch on the day. Be prepared to answer questions and address potential concerns- you can do this by listing some possible queries and preparing an adequate answer.

Beginning and ending

How can you draw the audience in from the minute you start speaking? A successful pitch deck presentation often starts with a bang, such as a powerful punch line, a vibrant image, or a brain teaser. When it comes to ending your pitch, summarize the main points and offer a chance for discussion. 

Discover other crucial and noteworthy tips on creating and delivering pitch presentations by watching the following video:

Specialized pitch decks: tailoring your presentation to your industry

Creating a successful pitch deck requires understanding the unique aspects of your industry. Here’s how to tailor your pitch deck across six different sectors:

When learning how to make a pitch deck for film, focus on your storyline, target audience, and potential marketing strategies. Include visuals like storyboards or mood boards to convey the cinematic style and tone of the film.

Consider using the Media and Entertainment Pitch Template to effectively present these elements.

Technology 

For a tech pitch deck, emphasize innovation, scalability, and market need. Highlight key technological advancements, patent status, and how the technology solves a significant problem.

The Technology Pitch Template is ideal for showcasing cutting-edge technology solutions.

Healthcare pitch decks should outline the impact of the product or service on patient care, compliance with regulations, and potential healthcare partnerships. Focus on evidence-based outcomes and market analysis.

 Use the Healthcare Pitch Template to structure your presentation around these key points. 

In retail, your pitch deck should showcase market trends, customer demographics, and competitive analysis. Highlight unique selling points, marketing strategies, and supply chain logistics.

The Retail Pitch Template can help you effectively communicate these aspects. 

Educational pitch decks need to focus on educational outcomes, curriculum innovation, and instructional methods. Include potential partnerships, endorsements from educational leaders, and user testimonials.

The Connections and Networking Pitch Template can be adapted for educational presentations to highlight these collaborations and innovations. 

Real Estate 

For real estate, the pitch should cover market analysis, property details, investment opportunities, and projected returns. Use high-quality images and maps to provide a clear view of the property and its benefits.

The City and Urban Development Pitch Template is perfect for these types of presentations. 

Each of these industries needs a different focus. But the goal remains the same- to clarify what the value and potential of your project actually are. Whether you’re figuring out how to write a pitch deck, or you’re in the process of refining your existing one, make sure that this presentation really resonates with your audience.

How to do a competitor analysis pitch deck

One of the most critical elements of your pitch deck is to demonstrate to investors- through a very strong competitor analysis- that you’ve not only become familiar with the market but also figured out how to outperform others in your industry. So first, identify your key competitors and what they execute well and where they’re going wrong. That way, you can properly show how your company provides a new and better way of solving similar problems in the market.

Use your competitor analysis to really drive home your competitive edge. Showcase prominently what makes your product, service, or business model better than the others and where you’re covering certain market gaps which others might have ignored. This acts in building trust with the investors and also sets you apart as a strategic player within your industry.

How to show competitor analysis in a pitch deck

It’s one thing to know how to show competitor analysis in a pitch deck, but it’s another to actually do it in a way that drives home your comparison with force. The most effective presentations use charts, graphs, or tables that provide a parallel comparison between your business and the competition. These visual aids are very good at breaking down complicated information into easily digestible insights. By using visuals to show competitor analysis, investors will quickly appreciate the advantages your start-up has to offer.

For example, you could create a table that compares features, pricing, market share, and customer satisfaction, all of which visually highlight your strengths over competitors. Keeping this analysis simple and straightforward ensures that your audience can easily see why your business is the better choice.

Presenting your pitch deck presentation

Your presenting skills must be just as effective as the pitch deck you’ve created. Imagine spending all that time and effort on making each slide perfect, to go and blow your opportunity by poorly presenting it. Here are some tips to help you own the stage for your pitch deck: 

Body language

• Posture: Stand tall and proud. A good posture reflects confidence and keeps you physically engaged. 
• Gestures: Gestures should be natural and purposeful. For example, you might use hand gestures to emphasize important points. Avoid being overly dramatic with gestures as this can be distracting. 
•  Movement: Moving can add energy to your presentation, but be careful not to pace around the stage, as this can make you appear nervous. A simple step forward when you’re reaching the punchline of your story can elevate impact. Similarly, turning your body to face different sections of the audience can make everyone feel included. 

Facial expressions

• Eye contact: Make eye contact with your audience, and maintain it. Don’t just focus on one area, move your gaze around the room to add a personal element to your presentation. This is going to help you build a connection and keep them engaged. 
• Smiling: Smile where appropriate. This is going to make you seem approachable and passionate about your subject. However, you don’t want to unnerve your audience by wearing a forced smile throughout the whole presentation. 
• Expressiveness: Your facial expressions should match the tone of what you’re saying. They can be a powerful way of transporting emotions from the screen onto the audience. 

Voice control

• Volume: You want everyone in the room to hear you, so speak loudly, but avoid shouting. 
• Pace: Remember that your audience needs to clearly hear every word for maximum impact, you can do this by keeping a moderate pace throughout. Speaking too fast can be hard to keep up with, and talking too slowly can become boring. 
• Tone: Use a varied tone to maintain interest, as monotone speech can be disengaging. For instance, you could change the pitch and intensity of your tone when discussing something positive or exciting. 
• Duration: Stick to the allotted time for your pitch deck presentation. Running too long can lose your audience’s interest, while cutting it too short may not deliver enough information. 
• Pauses: Pauses are handy for creating suspense, or allowing key points to sink in. They can also be helpful for a smooth transformation from one topic to another. 

Dealing with nerves

• Practice: The more familiar you are with your content, the less nervous you’re going to be. Practice your body language cues, speaking clearly, and using the right facial expressions. 
• Visualization: Envision a successful pitch deck presentation. It’s when we worry about the things that could go wrong that causes anxiety to kick in. 
• Relaxation techniques: Before taking the stage, simple techniques can help with nerves, such as mindfulness practices and progressive muscle relaxation. 
• Deep breathing: Practice deep breathing to control nerves and keep a steady voice. This helps in delivering a calm and confident pitch. 

If you’re struggling with nerves, watch the following video on how to not be nervous for a presentation:

Audience interaction

• Question prompts: To make your pitch presentation more interactive, encourage audience participation and questions. 
• Read the room: Always be aware of the audience’s reactions and adjust accordingly. If they seem disinterested, you might need to change your approach or pace.

As a pitch deck presenter, your role is to deliver your content in a way that makes an impact. Mastery of body language, voice, and timing all play a crucial role in yielding the results you want. 

Prezi: Your tool for creating pitch deck presentation

If you’re aiming to create a pitch deck that sets you apart from competitors, Prezi is the tool for you. Here’s why: 

Unique presentation style

Unlike traditional slide-by-slide presentations, Prezi allows you to create a more fluid and dynamic pitch deck. You can move freely around the canvas, zooming in on details and out to the bigger picture. This helps in structuring your pitch deck presentation in a way that best suits your story, making it more engaging for your audience.

Zooming user interface

This is one of Prezi’s signature features. You can zoom in to focus on specific details and zoom out to show the overall context of your idea. Since pitch decks are all about emphasizing key points, this feature is essential. 

Visual storytelling

The best way to tell a story through your pitch deck presentation is to turn complicated information into digestible parts. With Prezi, you can use appealing visuals to simplify ideas and make data easier to interpret. Prezi supports images, visuals, graphics, and animations, so you can create a pitch that captivates your audience. 

Experience visual storytelling in action in a Prezi presentation:

Templates and customization 

Prezi offers a variety of templates , which can be a great starting point for your pitch deck presentation. These templates are fully customizable, meaning you can align the design with your brand’s look and feel. 

As an example, take a look at this product launch template by Prezi. This would be a solid choice for a pitch deck presentation, particularly if you’re about to launch a new product or service. It provides a structured layout that guides you through the essential elements of a pitch. If you’re hoping to make a good impression, the design of this template looks clean and professional while focusing on key points. It allows you to highlight what sets your product apart in a compelling way. 

Like most Prezi templates, it offers customization options. You can tweak colors, add your images, and moderate the content to align with your brand and product. These are all essential elements for creating a personalized and relevant pitch deck. 

Collaboration tools

Prezi’s collaboration features come in handy when you’re working with a team. Multiple people can work on the pitch deck presentation at the same time, offering valuable inputs and different ideas. This way, your pitch deck can reach its full potential. If you like to delegate tasks and give each team member a role in the creation, this feature is great for coordinating efforts. 

Prezi Video

For remote pitching, Prezi Video is the perfect solution as it allows you to add a video of yourself presenting alongside your content. This enables you to make your pitch just as personal as it would be in person. 

To explore how Prezi Video works, watch the following video:

Path tool for story flow

To help create a natural flow for your story, Prezi lets you set paths to move between topics. This easily guides your audience through your presentation in a logical way, which is crucial when it comes to pitch decks. 

Prezi AI: essential for every pitch deck presentation

Prezi is at the forefront of the AI revolution, enhancing your pitch decks with advanced AI tools . Alongside AI text editing, which refines your wording for clarity and impact, Prezi AI now offers comprehensive layout suggestions that adapt to your unique content style. Additional features include:

Automatic design

Prezi AI’s automatic design feature smartly adjusts the visual elements of your pitch deck to match your content. This means your presentation will always look polished and professional, perfectly aligned with your brand’s style. It’s a huge time-saver, freeing you up to focus more on content than aesthetics. This way, you ensure your pitch deck not only looks great but also resonates with your intended audience.

Smart customization

With smart customization, Prezi AI offers design choices that specifically improve the message of your pitch deck. This tool adapts to the theme and goals of your presentation, providing options that keep your design consistent yet distinct. This level of customization ensures your pitch stands out in a sea of standard presentations, making a memorable impact on your audience.

Interactive elements

Prezi AI seamlessly embeds interactive elements, so that your audience will find complex data easy to understand. These interactive tools turn boring static presentations into dynamic experiences that grab the attention of the audience. It’s an important tool for presenting a pitch deck that carries information in an interesting yet understandable way.

Efficiency boost

Prezi AI boosts efficiency by quickly turning basic ideas into fully realized pitch decks. This acceleration in the creation process allows you more time to fine-tune and perfect your presentation’s content and delivery. By streamlining these initial steps, Prezi AI ensures that you can devote your energy to what really matters: crafting a compelling pitch that effectively communicates your vision.

These tools ensure your pitch remains personal yet professionally appealing. Discover more about Prezi AI features here .

Successful business pitch deck examples

Many well-known companies famously used pitch decks in their early stages to secure funding and partnerships. Here’s some you may know: 

Back in 2008, Airbnb was just starting out and needed funding, so they created a pitch deck. This wasn’t just any pitch deck—it was really clear and straightforward, showing off their business model and what they hoped to achieve. They ended up raising $600k from an angel investment round. Their pitch presentation was so successful that people still talk about it today. It’s a classic example of how a good pitch can really set a company on the path to success.

Did you know about Uber’s beginnings? On their ninth anniversary, Garrett Camp, one of the co-founders, shared their first pitch deck. It was a 25-slide presentation that they used way back when they were just starting out. This pitch presentation was a major part of their strategy and really helped in the company’s early growth and evolution. It’s pretty impressive to think how those early slides contributed to making Uber the giant it is today. 

We all know how significant Facebook is when it comes to social media platforms, but it’s all down to their original pitch presentation back in 2004 that propelled them into such success. The pitch deck contained mix-and-match slides for summarizing Facebook’s value proposition, key metrics, and audience demographics. Shortly after the launch of facebook.com, Eduardo Saverin, who was 21 at the time, took their presentation to New York. He was there to pitch Facebook’s Ad platform to potential clients. Now, fast forward to today, Facebook for Business has grown massively. It’s the second biggest digital advertising platform, just behind Google, and holds more than 25% of the market share.

These examples are not only inspirational but show just how important pitch deck presentations are. A strong pitch is critical for making a good first impression, forming business relations, and opening up opportunities for scaling your business. 

Pitch deck examples using Prezi

Explore these examples of Prezi pitch deck presentations created by real users to inspire your own pitches:

This presentation effectively communicates ULiving’s services with a clear, engaging narrative. It’s an excellent example of how to succinctly introduce a company’s value proposition while keeping the audience engaged. This works well for service-based businesses looking to explain their offerings in a compelling way.

Smith Starr Elevator Pitch

Focused on a business-to-business model, this pitch skillfully combines data visualization and concise messaging to highlight a unique solution. It’s a great example for anyone looking to make a lasting impression in B2B presentations, where clear communication is key.

Max Lytvyn on Scaling a Company

This pitch dives into strategic growth while adhering to core values, making it particularly useful for startups. It shows how to balance scaling a company with staying true to its mission, which is crucial for companies looking to expand thoughtfully.

Eagle Copters

This pitch captures the excitement of aviation technology and its practical applications. It’s an excellent model for businesses in the tech industry, showcasing how to appeal to potential investors by highlighting the benefits and future potential of new technologies.

Each of these presentations offers unique insights, whether you’re working on a service pitch, a B2B model, or a tech-focused presentation. These real-user examples demonstrate the power of Prezi’s dynamic and engaging platform across different industries.

Final thoughts on pitch deck presentations

To conclude, pitch decks are crucial for making an impactful impression. They’re your opportunity to stand out, especially if you’re a startup business or showcasing a new product or idea. When crafting one, strive for clarity and succinctness, focusing on your essential points. Utilize tools like Prezi and its AI features to ensure your pitch deck not only represents your business authentically but also catches the eye of potential partners. A well-designed sales pitch can secure investments and pave the way for future success. So, remember to embrace simplicity, focus on clarity, and let Prezi help bring your vision to life.

FAQ: pitch deck essentials

What is a pitch deck in business?

It’s a quick presentation showing your business, where it fits in the market, and how it works. It covers your product, market, money details, and team.

What is the 10-20-30 rule for pitch decks?

This rule suggests using 10 slides to keep things clear. Taking no more than 20 minutes to ensure you don’t digress from the key message. And finally, using a font size that’s at least 30 points so your text is readable.

How long should a pitch deck be?

A pitch deck should be brief enough to convey key information efficiently without overloading your audience. Aim for brevity to maintain interest.

How many slides should a pitch deck be?

The ideal number is about 10-20 slides to highlight the main points of your pitch deck, such as what your business does, who your target market is, and any financial details.

What makes a bad pitch deck?

A poor pitch deck is too wordy, confusing, badly designed, or doesn’t clearly say why your business is valuable.

Which three components are characteristic of a pitch deck?

The key parts are: what makes your business special, a detailed look at the market, and clear financial plans.

What makes a pitch deck successful?

A good pitch deck clearly explains your business idea, understands the market well, and draws in your audience with visuals and a strong narrative.

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Table of contents

What is a pitch deck?

What is a pitch deck a quick guide.

A pitch deck is a presentation that provides an overview of a business, startup, or project to potential investors, partners, or stakeholders. It is typically a concise and visually engaging document that outlines key information — with the goal to communicate a compelling story about a project or new business and convince the audience of its viability and potential for success.

Pitch deck basics

A pitch deck, often considered the cornerstone of entrepreneur and investor communication, is a brief and visually compelling way to create a presentation that overviews your business. This invaluable tool provides a snapshot of your company's value proposition, market analysis, product details, and more. It's your golden ticket to securing the interest and backing of potential investors.

Understanding how a pitch deck works

Think of your pitch deck as your company's story condensed into a powerful narrative, the quintessence of your venture told through compelling visuals and concise text. This tool communicates the "what" and the "why" behind your business. It conveys your mission, vision, and strategy in an easily digestible format, ideally leaving investors intrigued and keen to know more.

What are the components of a typical pitch deck?

An effective pitch deck typically consists of the following elements:

Introduction : The essence of your company — what it is and what it does.

Team : Details about the skilled people driving your venture.

Problem : The issue your product or service aims to address.

Solution : Your unique value proposition.

Market analysis : Your target audience and market size.

Product : In-depth details about your product or service.

Business model : How you intend to make money.

Marketing and sales strategy : Your plan to attract and retain customers.

Financials : Current performance and future projections.

Ask : Your request from investors, whether it's funding, advice, or partnerships.

Advantages of making a pitch deck

The overall goal is to capture the audience's interest and generate enough enthusiasm for them to want to learn more or potentially invest in the business. A well-constructed pitch deck offers multiple benefits:

Clarity : By distilling your business into a pitch deck, you understand your venture more clearly, helping you articulate your vision effectively.

Investor attraction : An engaging pitch deck is a magnet for investors. It communicates critical details about your business and demonstrates your professionalism and commitment.

Guidance : A pitch deck provides a roadmap for investor presentations, guiding the flow of conversation and ensuring key points are addressed.

Successful pitch deck examples

To better understand how a good pitch deck should look, here are examples of 3 successful SaaS companies with great pitch decks:

Airbnb : Airbnb's original pitch deck succinctly outlined its unique value proposition, market analysis, and growth strategy. It effectively showcased their novel solution to a widespread problem, capturing investor interest.

Slack : Slack's pitch deck focused heavily on their product, using powerful visuals and simple explanations to communicate their platform's benefits. They underscored their unique selling points, clearly differentiating themselves from competitors.

Zendesk : Zendesk's pitch deck is a testament to the power of storytelling. They successfully used a narrative approach to guide potential investors through their customer service solution, making their proposition highly relatable.

How to make a pitch deck

Creating a compelling pitch deck involves thoughtful design, clear writing, and strategic storytelling. Here are some steps to guide you:

Understand your audience : Understand your potential investors' interests and concerns to tailor your pitch deck effectively.

Define your structure : Outline your deck using the key components mentioned earlier. This will serve as your pitch deck template .

Create your content : Keep your text succinct and impactful. Use data to support your statements and weave a compelling story around your business.

Design your slides : Use a clean, professional design. Leverage visuals and infographics to communicate complex information.

Refine and practice : Revise your deck, seek feedback, and practice your delivery. Remember, your pitch deck is not just a document — it's a presentation.

Tips and best practices when making a pitch deck

Less is more : Avoid cluttering your slides with text. Stick to key points and let your oral presentation fill in the details.

Consistency is key : Maintain a consistent design throughout your deck. This includes colors, fonts, visuals, and tone of voice.

Data-driven : Back your claims with relevant data. This demonstrates market understanding and adds credibility to your statements.

Tell a story : People connect with stories. Weave a narrative around your business journey, from the problem you're solving to the solution you're offering and your vision for the future.

Call to action : Make sure to include a clear 'ask'. Whether you're seeking funding, partnerships, or advice, be specific about what you want from your audience.

Creating a pitch deck might initially seem daunting, but with the right approach and tools, you can craft a compelling presentation that captures your audience's attention and leaves a lasting impression. Remember, your pitch deck reflects your business vision — it should not just inform but also inspire. Happy crafting!

How to make a product vision board

How to make a storyboard, how to make a mood board, get on board in seconds, plans and pricing.

What is a Pitch Deck & What Makes It Fundable (+Examples)

Learn about the definition of a pitch deck, what it includes, types of pitch decks. Get examples, templates, and tools to make a good winning pitch deck.

7 minute read

helped business professionals at:

Short answer

What is a pitch deck.

A pitch deck, also called investor deck, is a presentation showcasing a plan for a new business to investors. The purpose of a pitch deck is to convince investors to fund your venture. A good pitch deck should include a clear definition of a market gap or problem, a unique solution, a viable business model, and a go-to-market strategy.

Is a pitch deck the same as an investor deck?

Pitch deck and investor deck are terms sometimes used interchangeably . The term “pitch deck” in this context is used to describe a brief document containing basic information about your company and introducing your vision to someone with no prior knowledge of it.

The term “investor deck” is used to describe a more detailed deck with an in-depth analysis of your unique value proposition, market opportunity, and go-to-market strategy.

When in doubt, it can be beneficial to ask potential investors what they expect to see at any stage of the investment process.

Is a pitch deck the same as a sales deck?

The main 2 differences between a pitch deck and a sales deck are their purpose and audience. The purpose of a pitch deck is to convince potential investors that your company is worth funding by promising them the desired return on their investment (ROI).

The purpose of a sales deck is to get prospects to become paying customers of your company by presenting how it’s going to change their lives for the better.

If you want to expand your knowledge you can read our posts on how to create a sales deck that makes you irresistible to buyers , or check out some Unique Sales Deck Examples that Outsell the Rest .

Is a pitch deck the same as a marketing deck?

A pitch deck is a document used to gain investor buy-in during a funding round, whereas a marketing deck is an umbrella term that can mean a host of different things depending on the context it’s used:

A marketing pitch deck is a presentation shown externally to potential investors by founders of marketing agencies in the hopes of getting the necessary funding.

A marketing sales deck is a presentation shown externally to prospective clients of marketing agencies in order to educate them about your offering and close deals.

An internal marketing deck can be shown internally to the general managers and business owners, or to stakeholders to demonstrate a company’s marketing or advertising efforts and present key metrics.

What does a pitch deck include?

Some investors can be very particular about the pitch deck structure that they expect to see. Whenever possible, you should clarify the outline with potential investors and build your pitch deck accordingly.

That said, there are still some basic slides that are to be expected by most investors and VCs.

10 basic slides 99% of investors will require from you:

Introduction

The problem

Your solution

Market size and opportunity

Business and revenue model

Traction and validation

Marketing strategy

Team (authority, experience, and skills)

Investment and use of funds

For more information on this go read our post on the the nitty gritty details of what to include in a pitch deck .

Here's our recommended pitch deck storyline:

What does a pitch deck look like?

A pitch deck typically looks like a well-designed branded slide deck in PowerPoint that includes about 10-20 slides with bullet points and visuals depicting the startup’s target audience, product demos, and data visualization.

The truth is, most pitch decks look very similar which makes it hard to stand out.

That’s why innovative startups are transitioning to interactive pitch decks that enhance your ability to show rather than tell, and give investors a more engaging content experience.

Here’s an example of what a modern interactive investor deck looks like:

What is the purpose of using a pitch deck?

The main purpose of a pitch deck is to pique the interest of potential investors. The main challenge of a pitch deck is NOT getting investor buy-in , but rather avoiding being disqualified right then and there.

It’s a common mistake to think that a pitch deck is supposed to persuade investors to invest in your startup, project, or business idea, but in reality that’s still a ways away. You have to be considered for evaluation first.

Every investor or VC has their own investment criteria, and since investors are drowned by people asking for their money they are looking to disqualify you based on those criteria.

In the words of Gordon Miller , an entrepreneur and investor, “Investors aren’t looking to say “Yes”, they are looking to say “No.””

Where can I see examples of pitch decks?

You can find the best pitch deck examples in this post with all the pitch deck examples worth taking inspiration from . The best part is that you can simply take any example on the page and use it as a template for your own pitch deck.

Where can I find pitch deck templates?

If you have itchy hands and can’t wait to start creating your pitch deck, I highly advise that you visit Storydoc’s pitch deck templates gallery .

These templates go way beyond looking pretty—they have been optimized for engaging investors regardless of whether they view your deck on desktop or their phone in-between meetings.

Just pick a templates from the gallery below.

What makes a good pitch deck?

A good pitch deck, in the eyes of investors, gets straight to the point (go here to see some of the best pitch decks ever ).

Be clear and upfront about what you bring to the table and why your investors should care.

You should back up any claims you make with hard data and wrap it all up in a captivating narrative .

An effective pitch deck should showcase deep knowledge of your industry and market, but deliver it in simple terms that any person with only basic knowledge of your industry will understand.

Michael Wolfe , a startup founder, entrepreneur, and investor says any good pitch deck should have a straightforward format to it. He says:

“The best pitch decks portray:

This is what we are doing.

This is how we are going to do it.

We can do it better if we get some money in.

This thing is going to happen with or without you.

Are you in or are you out?”

- Michael Wolfe, a startup founder, entrepreneur, and investor.

“The best pitch decks don't feel like they were created for the benefit of venture capitalists. They feel like an outgrowth of the work the startup is already doing.”

— Michael Wolfe Startup founder, entrepreneur, and investor

What makes a bad pitch deck?

A bad pitch deck is simply a pitch deck that gets rejected. It’s an unfortunate truth that 99% of pitch decks are therefore bad. The main reason for failure is failing to stand out , but other reasons can be unattractive design, confusing messaging, or being irrelevant to a particular investment program.

Reasons pitch decks fail:

The pitch deck HAS a beautiful design but it looks like all the rest.

It is filled to the brim with text.

It does not have original graphics supporting your text.

The pitch deck content goes too deep into technical stuff that investors don’t care about.

The pithc deck messaging is too long, convoluted, complex, inconsistent, misleading, fantastical, antagonistic, overly emotional, or reveals ignorance.

The deck is irrelevant to the target investors or not made according to their specifications.

The deck does not tell a compelling and exiting story.

NOTE: Using PowerPoint to create your pitch deck means putting the fate of your business in the hands of 35-year-old technology that has barely evolved since its inception.

If you want to stand out in a sea of competitors, t ry transitioning to an interactive pitch deck creator .

Who needs a pitch deck?

Pitch decks are used by startup founders or entrepreneurs to seek funding for their business ventures by showing high growth potential and a strategy for scaling their business (fast).

Who does NOT need a pitch deck?

1) You do not need a pitch deck if you don’t yet have any of the following planned out in detail:

A business model

Market analysis

Competitive analysis

Costs of building your business

A growth plan

A GTM (go-to-market) strategy

If you don’t have all of the above then no investor will take you, so don’t bother.

2) You don’t need a pitch deck if your business is too specific so that you have to hand-pick a handful of very particular investors. In that case, you should talk to them and prepare a document tailored to their specification.

3) You don’t need a pitch deck if you can fund your business on your own , whether through your own capital or because your business is already generating revenue (any money you take from investors will dilute your holdings in your company).

4) If you’re looking to close business deals and acquire new clients. Then you need a sales pitch deck or a product pitch deck, not to be confused with a pitch deck for investors.

What types of pitch decks are there?

• Intro pitch deck: This is the initial investor deck you send to grab the interest of potential investors and secure a meeting.
• First meeting pitch deck: This is a detailed presentation for your first face-to-face with investors.
• Post-meeting pitch deck: This company overview deck includes in brief the main points covered in the meeting with investors with a focus on the interests and concerns investors voiced in the meeting.
• Subsequent meeting pitch decks: As discussions progress, your deck might need to evolve to address deeper questions and provide more detailed data. These pitch decks may include decks like Market research, Product roadmap, Marketing plan, Sales plan, and others.

You should know - there are many pitch deck types for different industries and use cases. You can find everything we have below.

Pitch deck sub-types (customizable templates)

Seed pitch deck VS Series A/B/C pitch deck

The seed pitch deck is the deck you present to investors when you’re looking to secure your first-ever round of funding.

A seed pitch deck is typically short and focused on presenting your business's grand vision and big idea. It attempts to answer “why an investor should be interested in what you have to offer?”.

A Series A/B/C pitch deck needs to be more financially heavy than a seed pitch deck since at this point you have been running your business for over a year.

A series pitch deck should include your current financial results and proof of traction, and conclude with ambitious yet realistic financial projections and milestones.

If in doubt, you can always reach out to a startup coach to help guide you through the process.

Static vs. interactive pitch deck

The main difference between static and interactive decks is that static decks follow the traditional format of text-based slides accompanied by images, while interactive decks enable you to create engaging multimedia content.

Another difference is that you can only insert old-school links or image links in static decks, whereas interactive decks allow you to embed lead-gen tools, including calendars, to get readers to book that next meeting straight from the deck.

Airbnb's static deck vs an interactive remake of the same deck:

Can I design a pitch deck myself or do I need to hire a professional?

You can absolutely design a pitch deck yourself using pitch deck designer tool like Storydoc on the market. If you already have a designer in-house, you can also get them to design your pitch deck.

If, however, there’s even the slightest chance your pitch deck could end up looking like it was created for a high school project, you may be better off letting a professional handle it.

When investors see a poorly designed deck, they’re already predisposed to disliking your entire presentation. Your chances of shaking that bad first impression are close to none.

What is the best software for creating a pitch deck?

There are 3 different types of tools available on the market for creating a pitch deck:

1) Legacy tools

Such as PowerPoint or Google Slides , that allow you to create traditional slideshow presentations. They have limited integration and customization options, and typically follow pre-designed patterns.

2) Mid-way tools

Such as Pitch , Canva , and Visme , which come with a wide variety of templates to choose from and customize.

These are more aesthetically pleasing than your average PPT, but don’t offer anything truly new in terms of features.

3) Dedicated pitch deck creators

Such as Storydoc , that provide next-gen interactive templates optimized for engagement, conversions, and performance.

They let you design on autopilot, as well as customize and personalize your decks at scale. You can also include smart CTAs to get investors to book that next meeting straight away.

For more information, check out our ultimate list of the best presentation software .

How much does it cost to make a pitch deck?

Creating a pitch deck on your own depends on the tool or set of tools you use to create it:

Google Slides is free

PowerPoint is free with a Microsoft Office license

Canva Pro subscription costs $12.99 per month; the Basic version is free.

Pitch.com subscription costs $8 per member per month when billed annually, the Starter plan is free.

Storydoc subscription costs $40 per seat per month

You may also need design tools like Adobe Photoshop or Figma, which also come at a price.

Hiring a professional designer to create your pitch deck would cost around $100 per hour. The number of hours depends on your needs and the number of iterations you’ll require, but could take anywhere from 3-8 hours.

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A Complete Pitch Presentation Guide (with Examples)

A pitch presentation is essential for any startup seeking funding. Typically composed of 10-20 slides, a pitch deck is a succinct business presentation highlighting your company's most important aspects, such as the business model, traction, and roadmap. Whether used for meetings with potential investors or demo day presentations, a well-constructed pitch deck often determines the success of your funding efforts.

Essential Pitch Presentation Structure

The point of a pitch presentation is for it to be more streamlined an easier to consume than other, more formal documents, such as a business plan or a marketing plan. Although the number of slides and the amount of information can vary depending on the situation, the fundamental structure of a pitch deck remains constant. It includes six main sections: the introduction, the status quo, the product, the market, the why us, and the ask.

A pitch deck should accomplish three main goals:

• Narrate your company’s story.
• Persuade potential investors of its profitability.
• Achieve this within 4 minutes.

This mirrors the three-act structure of storytelling: capturing the audience’s attention, building excitement about the business opportunity, and concluding with a compelling argument for investment. The typical pitch deck format recommended by Slidebean includes the Status Quo, Solution, Market, and Why Us sections. This format turns your pitch into an engaging narrative, emphasizing your product and company, and concluding with a powerful appeal to potential investors.

Our team has guided numerous startups in creating and designing their pitch presentations using this approach.

Determining Content Based on Company Stage

Choosing the right slides depends on your company's development stage, the amount you intend to raise, and your target investors. Key slides include:

Introduction Section

• Cover: Provide a brief, clear description of your company in 5-7 words. It should be straightforward and self-explanatory.
• Traction Teaser: Highlight significant achievements early to captivate your audience.

Status Quo Section

• Problem/Business Opportunity: Present the global problem your company addresses. If your description makes investors have an "aha" moment, you've succeeded.
• Solution: Introduce your the innovative solution that your business idea represents without getting into technical details or features.

Product Section

• How It Works: Display the uniqueness of your product through a short demo video, diagrams, or screenshots.
• Features: Emphasize the benefits to the user rather than listing features.
• Product Details: Include technical infrastructure if it is a key differentiator. Demonstrate the product in person if possible.
• Market Validation: Provide evidence to support the product and business idea's potential adoption.
• Target Audience: Show that you understand your target market and how your product meets their needs.
• Business Model: Clearly explain your business model and revenue generation method.
• Roadmap: Outline major milestones in product development and future plans to seize your market opportunity.

Market Section

• Go-to-Market Strategy: Focus on 2-3 specific channels in your marketing plan that you are currently using and will continue to use to grow your customer base.
• Market Size/TAM: Calculate your Total Addressable Market (TAM) by estimating the potential revenue from all target customers.

Why Us Section

• Competitors: Identify key competitors and explain why your solution is superior.
• Team: Highlight the skills and experience of your core team members.
• Secret Sauce: Discuss unique elements that give your company a competitive edge.

The Ask Section

• Financial Projections: Provide 3-5 years of financial projections and key financial data.
• The Ask: Clearly state the amount of funding you seek and the next fundable milestone.

Pitching Tips

Creating an investor pitch deck can be daunting. From estimating market size to defining go-to-market strategies and financials, it’s a complex process. However, developing a pitch deck helps you address many strategic business decisions. Think of your pitch deck as a narrative with a clear structure: introduction, development, and climax.

Our team of seasoned consultants specializes in crafting compelling stories and narratives. We collaborate with you to understand your business and create a pitch that showcases your unique value proposition. Whether you're seeking funds for a new startup or looking to expand an existing business, our pitch deck presentation consulting services can help you secure the necessary funding. Or, if you're looking for a more self-service approach, check out our library of hundreds of tried-and-true pitch deck templates based on actual successful pitch decks from the startup ecosystem.

Get our template

Related video, upcoming events, from pitch deck to funding: a crash course, crash course in financial modeling, popular articles.

Pitch Deck Structure: What Investors Want To See

Slidebean Helped USports Tackle A Complex Financial Model

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Financial Model Consulting for Startups 🚀

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The all-in-one pitch deck software 🚀

Learn how to write a compelling business proposal to attract investors, secure partnerships, and close deals for your tech startup. This guide covers the key elements of a business proposal, explains its importance in pitching to potential investors, and provides a step-by-step approach to crafting one that stands out. Perfect for startups seeking to grow and scale effectively.

We're going to dig into what investors are looking for, how to stand out from the crowd, and lessons learned when preparing a startup demo day pitch deck.

This is a functional model you can use to create your own formulas and project your potential business growth. Instructions on how to use it are on the front page.

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What Makes a Great Pitch

by Michael Quinn

Summary .   

Pitching for new business is a make-or-break moment for many teams. You want to win the pitch, and so you develop a detailed slide deck, tout your credentials, capabilities and successes (case studies), and select your strongest presenter – possibly the leader of your team or company — to do all the talking. Right? Wrong.

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