Research methodology vs. research methods
The research methodology or design is the overall strategy and rationale that you used to carry out the research. Whereas, research methods are the specific tools and processes you use to gather and understand the data you need to test your hypothesis.
To further understand research methodology, let’s explore some examples of research methodology:
a. Qualitative research methodology example: A study exploring the impact of author branding on author popularity might utilize in-depth interviews to gather personal experiences and perspectives.
b. Quantitative research methodology example: A research project investigating the effects of a book promotion technique on book sales could employ a statistical analysis of profit margins and sales before and after the implementation of the method.
c. Mixed-Methods research methodology example: A study examining the relationship between social media use and academic performance might combine both qualitative and quantitative approaches. It could include surveys to quantitatively assess the frequency of social media usage and its correlation with grades, alongside focus groups or interviews to qualitatively explore students’ perceptions and experiences regarding how social media affects their study habits and academic engagement.
These examples highlight the meaning of methodology in research and how it guides the research process, from data collection to analysis, ensuring the study’s objectives are met efficiently.
When it comes to writing your study, the methodology in research papers or a dissertation plays a pivotal role. A well-crafted methodology section of a research paper or thesis not only enhances the credibility of your research but also provides a roadmap for others to replicate or build upon your work.
Wondering how to write the research methodology section? Follow these steps to create a strong methods chapter:
At the start of a research paper , you would have provided the background of your research and stated your hypothesis or research problem. In this section, you will elaborate on your research strategy.
Begin by restating your research question and proceed to explain what type of research you opted for to test it. Depending on your research, here are some questions you can consider:
a. Did you use qualitative or quantitative data to test the hypothesis?
b. Did you perform an experiment where you collected data or are you writing a dissertation that is descriptive/theoretical without data collection?
c. Did you use primary data that you collected or analyze secondary research data or existing data as part of your study?
These questions will help you establish the rationale for your study on a broader level, which you will follow by elaborating on the specific methods you used to collect and understand your data.
Now that you have told your reader what type of research youâve undertaken for the dissertation, itâs time to dig into specifics. State what specific methods you used and explain the conditions and variables involved. Explain what the theoretical framework behind the method was, what samples you used for testing it, and what tools and materials you used to collect the data.
Once you have explained the data collection process, explain how you analyzed and studied the data. Here, your focus is simply to explain the methods of analysis rather than the results of the study.
Here are some questions you can answer at this stage:
a. What tools or software did you use to analyze your results?
b. What parameters or variables did you consider while understanding and studying the data youâve collected?
c. Was your analysis based on a theoretical framework?
Your mode of analysis will change depending on whether you used a quantitative or qualitative research methodology in your study. If youâre working within the hard sciences or physical sciences, you are likely to use a quantitative research methodology (relying on numbers and hard data). If youâre doing a qualitative study, in the social sciences or humanities, your analysis may rely on understanding language and socio-political contexts around your topic. This is why itâs important to establish what kind of study youâre undertaking at the onset.
Now that you have gone through your research process in detail, youâll also have to make a case for it. Justify your choice of methodology and methods, explaining why it is the best choice for your research question. This is especially important if you have chosen an unconventional approach or youâve simply chosen to study an existing research problem from a different perspective. Compare it with other methodologies, especially ones attempted by previous researchers, and discuss what contributions using your methodology makes.
No matter how thorough a methodology is, it doesnât come without its hurdles. This is a natural part of scientific research that is important to document so that your peers and future researchers are aware of it. Writing in a research paper about this aspect of your research process also tells your evaluator that you have actively worked to overcome the pitfalls that came your way and you have refined the research process.
1. Remember who you are writing for. Keeping sight of the reader/evaluator will help you know what to elaborate on and what information they are already likely to have. Youâre condensing monthsâ work of research in just a few pages, so you should omit basic definitions and information about general phenomena people already know.
2. Do not give an overly elaborate explanation of every single condition in your study.
3. Skip details and findings irrelevant to the results.
4. Cite references that back your claim and choice of methodology.
5. Consistently emphasize the relationship between your research question and the methodology you adopted to study it.
To sum it up, what is methodology in research? It’s the blueprint of your research, essential for ensuring that your study is systematic, rigorous, and credible. Whether your focus is on qualitative research methodology, quantitative research methodology, or a combination of both, understanding and clearly defining your methodology is key to the success of your research.
Once you write the research methodology and complete writing the entire research paper, the next step is to edit your paper. As experts in research paper editing and proofreading services , weâd love to help you perfect your paper!
Here are some other articles that you might find useful:
What does research methodology mean, what types of research methodologies are there, what is qualitative research methodology, how to determine sample size in research methodology, what is action research methodology.
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This is very simplified and direct. Very helpful to understand the research methodology section of a dissertation
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Research methodology is a crucial aspect of any investigative process, serving as the blueprint for the entire research journey. If you are stuck in the methodology section of your research paper , then this blog will guide you on what is a research methodology, its types and how to successfully conduct one.
Table of Contents
Research methodology can be defined as the systematic framework that guides researchers in designing, conducting, and analyzing their investigations. It encompasses a structured set of processes, techniques, and tools employed to gather and interpret data, ensuring the reliability and validity of the research findings.
Research methodology is not confined to a singular approach; rather, it encapsulates a diverse range of methods tailored to the specific requirements of the research objectives.
Here is why Research methodology is important in academic and professional settings.
Research methodology forms the backbone of rigorous inquiry. It provides a structured approach that aids researchers in formulating precise thesis statements , selecting appropriate methodologies, and executing systematic investigations. This, in turn, enhances the quality and credibility of the research outcomes.
In both academic and professional contexts, the ability to reproduce research outcomes is paramount. A well-defined research methodology establishes clear procedures, making it possible for others to replicate the study. This not only validates the findings but also contributes to the cumulative nature of knowledge.
In professional settings, decisions often hinge on reliable data and insights. Research methodology equips professionals with the tools to gather pertinent information, analyze it rigorously, and derive meaningful conclusions.
This informed decision-making is instrumental in achieving organizational goals and staying ahead in competitive environments.
For academic researchers, adherence to robust research methodology is a hallmark of excellence. Institutions value research that adheres to high standards of methodology, fostering a culture of academic rigour and intellectual integrity. Furthermore, it prepares students with critical skills applicable beyond academia.
Research methodology instills a problem-solving mindset by encouraging researchers to approach challenges systematically. It equips individuals with the skills to dissect complex issues, formulate hypotheses , and devise effective strategies for investigation.
In the pursuit of knowledge and discovery, understanding the fundamentals of research methodology is paramount.
Research, in its essence, is a systematic and organized process of inquiry aimed at expanding our understanding of a particular subject or phenomenon. It involves the exploration of existing knowledge, the formulation of hypotheses, and the collection and analysis of data to draw meaningful conclusions.
Research is a dynamic and iterative process that contributes to the continuous evolution of knowledge in various disciplines.
Research takes on various forms, each tailored to the nature of the inquiry. Broadly classified, research can be categorized into two main types:
To conduct effective research, one must go through the different components of research methodology. These components form the scaffolding that supports the entire research process, ensuring its coherence and validity.
Research design serves as the blueprint for the entire research project. It outlines the overall structure and strategy for conducting the study. The three primary types of research design are:
Choosing the right data collection methods is crucial for obtaining reliable and relevant information. Common methods include:
Once data is collected, analysis becomes imperative to derive meaningful conclusions. Different methodologies exist for quantitative and qualitative data:
Selecting an appropriate research method is a critical decision in the research process. It determines the approach, tools, and techniques that will be used to answer the research questions.
Quantitative research involves the collection and analysis of numerical data, providing a structured and objective approach to understanding and explaining phenomena.
Experimental research involves manipulating variables to observe the effect on another variable under controlled conditions. It aims to establish cause-and-effect relationships.
Key Characteristics:
Applications: Commonly used in scientific studies and psychology to test hypotheses and identify causal relationships.
Survey research gathers information from a sample of individuals through standardized questionnaires or interviews. It aims to collect data on opinions, attitudes, and behaviours.
Applications: Widely employed in social sciences, marketing, and public opinion research to understand trends and preferences.
Descriptive research seeks to portray an accurate profile of a situation or phenomenon. It focuses on answering the ‘what,’ ‘who,’ ‘where,’ and ‘when’ questions.
Applications: Useful in situations where researchers want to understand and describe a phenomenon without altering it, common in social sciences and education.
Qualitative research emphasizes exploring and understanding the depth and complexity of phenomena through non-numerical data.
A case study is an in-depth exploration of a particular person, group, event, or situation. It involves detailed, context-rich analysis.
Applications: Common in social sciences, psychology, and business to investigate complex and specific instances.
Ethnography involves immersing the researcher in the culture or community being studied to gain a deep understanding of their behaviours, beliefs, and practices.
Applications: Widely used in anthropology, sociology, and cultural studies to explore and document cultural practices.
Grounded theory aims to develop theories grounded in the data itself. It involves systematic data collection and analysis to construct theories from the ground up.
Applications: Commonly applied in sociology, nursing, and management studies to generate theories from empirical data.
Research design is the structural framework that outlines the systematic process and plan for conducting a study. It serves as the blueprint, guiding researchers on how to collect, analyze, and interpret data.
Exploratory design.
Exploratory research design is employed when a researcher aims to explore a relatively unknown subject or gain insights into a complex phenomenon.
Applications: Valuable in the early stages of investigation, especially when the researcher seeks a deeper understanding of a subject before formalizing research questions.
Descriptive research design focuses on portraying an accurate profile of a situation, group, or phenomenon.
Applications: Widely used in social sciences, marketing, and educational research to provide detailed and objective descriptions.
Explanatory research design aims to identify the causes and effects of a phenomenon, explaining the ‘why’ and ‘how’ behind observed relationships.
Applications: Commonly employed in scientific studies and social sciences to delve into the underlying reasons behind observed patterns.
Cross-sectional design.
Cross-sectional designs collect data from participants at a single point in time.
Applications: Suitable for studying characteristics or behaviours that are stable or not expected to change rapidly.
Longitudinal designs involve the collection of data from the same participants over an extended period.
Applications: Ideal for studying developmental processes, trends, or the impact of interventions over time.
Experimental design.
Experimental designs involve manipulating variables under controlled conditions to observe the effect on another variable.
Applications: Commonly used in scientific studies, psychology, and medical research to establish causal relationships.
Non-experimental designs observe and describe phenomena without manipulating variables.
Applications: Suitable for studying complex phenomena in real-world settings where manipulation may not be ethical or feasible.
Effective data collection is fundamental to the success of any research endeavour.
Objective Design:
Structured Format:
Pilot Testing:
Sampling Strategy:
Establishing Rapport:
Open-Ended Questions:
Active Listening:
Ethical Considerations:
1. participant observation.
Immersive Participation:
Field Notes:
Ethical Awareness:
Objective Observation:
Data Reliability:
Contextual Understanding:
1. using existing data.
Identifying Relevant Archives:
Data Verification:
Ethical Use:
Incomplete or Inaccurate Archives:
Temporal Bias:
Access Limitations:
Conducting research is a complex and dynamic process, often accompanied by a myriad of challenges. Addressing these challenges is crucial to ensure the reliability and validity of research findings.
Sampling bias:.
Measurement error:.
Timeline pressures:.
Selection bias:.
Conducting successful research relies not only on the application of sound methodologies but also on strategic planning and effective collaboration. Here are some tips to enhance the success of your research methodology:
Well-defined research objectives guide the entire research process. Clearly articulate the purpose of your study, outlining specific research questions or hypotheses.
A thorough literature review provides a foundation for understanding existing knowledge and identifying gaps. Invest time in reviewing relevant literature to inform your research design and methodology.
A detailed plan serves as a roadmap, ensuring all aspects of the research are systematically addressed. Develop a detailed research plan outlining timelines, milestones, and tasks.
Ethical practices are fundamental to maintaining the integrity of research. Address ethical considerations early, obtain necessary approvals, and ensure participant rights are safeguarded.
Research methodologies evolve, and staying updated is essential for employing the most effective techniques. Engage in continuous learning by attending workshops, conferences, and reading recent publications.
Unforeseen challenges may arise during research, necessitating adaptability in methods. Be flexible and willing to modify your approach when needed, ensuring the integrity of the study.
Research is often an iterative process, and refining methods based on ongoing findings enhance the study’s robustness. Regularly review and refine your research design and methods as the study progresses.
What is the research methodology.
Research methodology is the systematic process of planning, executing, and evaluating scientific investigation. It encompasses the techniques, tools, and procedures used to collect, analyze, and interpret data, ensuring the reliability and validity of research findings.
Research methodologies include qualitative and quantitative approaches. Qualitative methods involve in-depth exploration of non-numerical data, while quantitative methods use statistical analysis to examine numerical data. Mixed methods combine both approaches for a comprehensive understanding of research questions.
To write a research methodology, clearly outline the study’s design, data collection, and analysis procedures. Specify research tools, participants, and sampling methods. Justify choices and discuss limitations. Ensure clarity, coherence, and alignment with research objectives for a robust methodology section.
In the methodology section of a research paper, describe the study’s design, data collection, and analysis methods. Detail procedures, tools, participants, and sampling. Justify choices, address ethical considerations, and explain how the methodology aligns with research objectives, ensuring clarity and rigour.
Mixed research methodology combines both qualitative and quantitative research approaches within a single study. This approach aims to enhance the details and depth of research findings by providing a more comprehensive understanding of the research problem or question.
Dissertation: Doctoral research, extensive, original contribution. Thesis: Master’s research, shorter, demonstrates mastery.
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Published on 25 February 2019 by Shona McCombes . Revised on 10 October 2022.
Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation, or research paper, the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research.
It should include:
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How to write a research methodology, why is a methods section important, step 1: explain your methodological approach, step 2: describe your data collection methods, step 3: describe your analysis method, step 4: evaluate and justify the methodological choices you made, tips for writing a strong methodology chapter, frequently asked questions about methodology.
Your methods section is your opportunity to share how you conducted your research and why you chose the methods you chose. Itâs also the place to show that your research was rigorously conducted and can be replicated .
It gives your research legitimacy and situates it within your field, and also gives your readers a place to refer to if they have any questions or critiques in other sections.
You can start by introducing your overall approach to your research. You have two options here.
What research problem or question did you investigate?
And what type of data did you need to achieve this aim?
Depending on your discipline, you can also start with a discussion of the rationale and assumptions underpinning your methodology. In other words, why did you choose these methods for your study?
Once you have introduced your reader to your methodological approach, you should share full details about your data collection methods .
In order to be considered generalisable, you should describe quantitative research methods in enough detail for another researcher to replicate your study.
Here, explain how you operationalised your concepts and measured your variables. Discuss your sampling method or inclusion/exclusion criteria, as well as any tools, procedures, and materials you used to gather your data.
Surveys Describe where, when, and how the survey was conducted.
Experiments Share full details of the tools, techniques, and procedures you used to conduct your experiment.
Existing data Explain how you gathered and selected the material (such as datasets or archival data) that you used in your analysis.
The survey consisted of 5 multiple-choice questions and 10 questions measured on a 7-point Likert scale.
The goal was to collect survey responses from 350 customers visiting the fitness apparel companyâs brick-and-mortar location in Boston on 4â8 July 2022, between 11:00 and 15:00.
Here, a customer was defined as a person who had purchased a product from the company on the day they took the survey. Participants were given 5 minutes to fill in the survey anonymously. In total, 408 customers responded, but not all surveys were fully completed. Due to this, 371 survey results were included in the analysis.
In qualitative research , methods are often more flexible and subjective. For this reason, itâs crucial to robustly explain the methodology choices you made.
Be sure to discuss the criteria you used to select your data, the context in which your research was conducted, and the role you played in collecting your data (e.g., were you an active participant, or a passive observer?)
Interviews or focus groups Describe where, when, and how the interviews were conducted.
Participant observation Describe where, when, and how you conducted the observation or ethnography .
Existing data Explain how you selected case study materials for your analysis.
In order to gain better insight into possibilities for future improvement of the fitness shopâs product range, semi-structured interviews were conducted with 8 returning customers.
Here, a returning customer was defined as someone who usually bought products at least twice a week from the store.
Surveys were used to select participants. Interviews were conducted in a small office next to the cash register and lasted approximately 20 minutes each. Answers were recorded by note-taking, and seven interviews were also filmed with consent. One interviewee preferred not to be filmed.
Mixed methods research combines quantitative and qualitative approaches. If a standalone quantitative or qualitative study is insufficient to answer your research question, mixed methods may be a good fit for you.
Mixed methods are less common than standalone analyses, largely because they require a great deal of effort to pull off successfully. If you choose to pursue mixed methods, itâs especially important to robustly justify your methods here.
Next, you should indicate how you processed and analysed your data. Avoid going into too much detail: you should not start introducing or discussing any of your results at this stage.
In quantitative research , your analysis will be based on numbers. In your methods section, you can include:
In qualitative research, your analysis will be based on language, images, and observations (often involving some form of textual analysis ).
Specific methods might include:
Mixed methods combine the above two research methods, integrating both qualitative and quantitative approaches into one coherent analytical process.
Above all, your methodology section should clearly make the case for why you chose the methods you did. This is especially true if you did not take the most standard approach to your topic. In this case, discuss why other methods were not suitable for your objectives, and show how this approach contributes new knowledge or understanding.
In any case, it should be overwhelmingly clear to your reader that you set yourself up for success in terms of your methodologyâs design. Show how your methods should lead to results that are valid and reliable, while leaving the analysis of the meaning, importance, and relevance of your results for your discussion section .
Remember that your aim is not just to describe your methods, but to show how and why you applied them. Again, itâs critical to demonstrate that your research was rigorously conducted and can be replicated.
The methodology section should clearly show why your methods suit your objectives  and convince the reader that you chose the best possible approach to answering your problem statement and research questions .
Your methodology can be strengthened by referencing existing research in your field. This can help you to:
Consider how much information you need to give, and avoid getting too lengthy. If you are using methods that are standard for your discipline, you probably donât need to give a lot of background or justification.
Regardless, your methodology should be a clear, well-structured text that makes an argument for your approach, not just a list of technical details and procedures.
Methodology refers to the overarching strategy and rationale of your research. Developing your methodology involves studying the research methods used in your field and the theories or principles that underpin them, in order to choose the approach that best matches your objectives.
Methods are the specific tools and procedures you use to collect and analyse data (e.g. interviews, experiments , surveys , statistical tests ).
In a dissertation or scientific paper, the methodology chapter or methods section comes after the introduction and before the results , discussion and conclusion .
Depending on the length and type of document, you might also include a literature review or theoretical framework before the methodology.
Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.
Quantitative methods allow you to test a hypothesis by systematically collecting and analysing data, while qualitative methods allow you to explore ideas and experiences in depth.
A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.
For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.
Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.
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The methodology chapter is where you outline the philosophical foundations of your research and detail the specific methodological choices youâve made. In other words, the purpose of this chapter is to explain exactly how you designed your study and, just as importantly, why you made those choices.
Your methodology chapter should comprehensively describe and justify all the methodological decisions involved in your study. For instance, the research approach you took (qualitative, quantitative, or mixed methods), your sampling strategy (who you collected data from), how you gathered your data, and how you analysed it. If that sounds a bit daunting, donât worry â weâll walk you through all these methodological aspects in this post .
The methodology chapter plays two important roles in your dissertation or thesis:
Firstly, it demonstrates your understanding of research theory, which is what earns you marks. A flawed research design or methodology would mean flawed results. So, this chapter is vital as it allows you to show the marker that you know what youâre doing and that your results are credible .
Secondly, the methodology chapter is what helps to make your study replicable. In other words, it allows other researchers to undertake your study using the same methodological approach, and compare their findings to yours. This is very important within academic research, as each study builds on previous studies.
The methodology chapter is also important in that it allows you to identify and discuss any methodological issues or problems you encountered (i.e., research limitations ), and to explain how you mitigated the impacts of these.
Now, it’s important to understand that every research project has its limitations , so itâs important to acknowledge these openly and highlight your studyâs value despite its limitations . Doing so demonstrates your understanding of research design, which will earn you marks.Â
Before you start writing, it’s always a good idea to draw up a rough outline to guide your writing. Donât just start writing without knowing what you’ll discuss where. If you do, youâll likely end up with a disjointed, ill-flowing narrative . Youâll then waste a lot of time rewriting in an attempt to try to stitch all the pieces together. Do yourself a favour and start with the end in mind .
Section 1 – Introduction
As with all chapters in your dissertation or thesis, the methodology chapter should have a brief introduction. In this section, you should remind your readers what the focus of your study is, especially the research aims . As weâve discussed many times on the blog, your methodology needs to align with your research aims, objectives and research questions. Therefore, itâs useful to frontload this component to remind the reader (and yourself!) what youâre trying to achieve.
Section 2 â The Methodology
The next section of your chapter is where you’ll present the actual methodology. In this section, you need to detail and justify the key methodological choices you’ve made in a logical, intuitive fashion. Importantly, this is the heart of your methodology chapter, so you need to get specific â donât hold back on the details here. This is not one of those âless is moreâ situations.
Let’s take a look at the most common components youâll likely need to cover.
Methodological Choice #1 – Research Philosophy
Research philosophy refers to the underlying beliefs (i.e., the worldview) regarding how data about a phenomenon should be gathered , analysed and used . The research philosophy will serve as the core of your study and underpin all of the other research design choices, so itâs critically important that you understand which philosophy youâll adopt and why you made that choice. If youâre not clear on this, take the time to get clarity before you make any further methodological choices.
While several research philosophies exist, two commonly adopted ones are positivism and interpretivism . These two sit roughly on opposite sides of the research philosophy spectrum.
Positivism states that the researcher can observe reality objectively and that there is only one reality, which exists independently of the observer. As a consequence, it is quite commonly the underlying research philosophy in quantitative studies and is oftentimes the assumed philosophy in the physical sciences.
Contrasted with this, interpretivism , which is often the underlying research philosophy in qualitative studies, assumes that the researcher performs a role in observing the world around them and that reality is unique to each observer . In other words, reality is observed subjectively .
These are just two philosophies (there are many more), but they demonstrate significantly different approaches to research and have a significant impact on all the methodological choices. Therefore, itâs vital that you clearly outline and justify your research philosophy at the beginning of your methodology chapter, as it sets the scene for everything that follows.
The next thing you would typically discuss in your methodology section is the research type. The starting point for this is to indicate whether the research you conducted is inductive or deductive .
Inductive research takes a bottom-up approach , where the researcher begins with specific observations or data and then draws general conclusions or theories from those observations. Therefore these studies tend to be exploratory in terms of approach.
Conversely , d eductive research takes a top-down approach , where the researcher starts with a theory or hypothesis and then tests it using specific observations or data. Therefore these studies tend to be confirmatory in approach.
Related to this, youâll need to indicate whether your study adopts a qualitative, quantitative or mixed  approach. As weâve mentioned, thereâs a strong link between this choice and your research philosophy, so make sure that your choices are tightly aligned . When you write this section up, remember to clearly justify your choices, as they form the foundation of your study.
Methodological Choice #3 – Research Strategy
Next, youâll need to discuss your research strategy (also referred to as a research design ). This methodological choice refers to the broader strategy in terms of how you’ll conduct your research, based on the aims of your study.
Several research strategies exist, including experimental , case studies , ethnography , grounded theory, action research , and phenomenology . Let’s take a look at two of these, experimental and ethnographic, to see how they contrast.
Experimental research makes use of the scientific method , where one group is the control group (in which no variables are manipulated ) and another is the experimental group (in which a specific variable is manipulated). This type of research is undertaken under strict conditions in a controlled, artificial environment (e.g., a laboratory). By having firm control over the environment, experimental research typically allows the researcher to establish causation between variables. Therefore, it can be a good choice if you have research aims that involve identifying causal relationships.
Ethnographic research , on the other hand, involves observing and capturing the experiences and perceptions of participants in their natural environment (for example, at home or in the office). In other words, in an uncontrolled environment. Â Naturally, this means that this research strategy would be far less suitable if your research aims involve identifying causation, but it would be very valuable if youâre looking to explore and examine a group culture, for example.
The next thing you’ll need to detail in your methodology chapter is the time horizon. There are two options here: cross-sectional and longitudinal . In other words, whether the data for your study were all collected at one point in time (cross-sectional) or at multiple points in time (longitudinal).
The choice you make here depends again on your research aims, objectives and research questions. If, for example, you aim to assess how a specific group of peopleâs perspectives regarding a topic change over time , youâd likely adopt a longitudinal time horizon.
Another important factor to consider is simply whether you have the time necessary to adopt a longitudinal approach (which could involve collecting data over multiple months or even years). Oftentimes, the time pressures of your degree program will force your hand into adopting a cross-sectional time horizon, so keep this in mind.
Methodological Choice #5 â Sampling Strategy
Next, youâll need to discuss your sampling strategy . There are two main categories of sampling, probability and non-probability sampling.
Probability sampling involves a random (and therefore representative) selection of participants from a population, whereas non-probability sampling entails selecting participants in a non-random  (and therefore non-representative) manner. For example, selecting participants based on ease of access (this is called a convenience sample).
The right sampling approach depends largely on what youâre trying to achieve in your study. Specifically, whether you trying to develop findings that are generalisable to a population or not. Practicalities and resource constraints also play a large role here, as it can oftentimes be challenging to gain access to a truly random sample. In the video below, we explore some of the most common sampling strategies. https://www.youtube.com/watch?v=fSmedyVv-Us Video can't be loaded because JavaScript is disabled: Sampling Methods 101: Probability & Non-Probability Sampling Explained Simply (https://www.youtube.com/watch?v=fSmedyVv-Us) Methodological Choice #6 â Data Collection Method
Next up, you’ll need to explain how youâll go about collecting the necessary data for your study. Your data collection method (or methods) will depend on the type of data that you plan to collect â in other words, qualitative or quantitative data.
Typically, quantitative research relies on surveys , data generated by lab equipment, analytics software or existing datasets. Qualitative research, on the other hand, often makes use of collection methods such as interviews , focus groups , participant observations, and ethnography.
So, as you can see, there is a tight link between this section and the design choices you outlined in earlier sections. Strong alignment between these sections, as well as your research aims and questions is therefore very important.
Methodological Choice #7 â Data Analysis Methods/Techniques
The final major methodological choice that you need to address is that of analysis techniques . In other words, how you’ll go about analysing your date once you’ve collected it. Here itâs important to be very specific about your analysis methods and/or techniques â donât leave any room for interpretation. Also, as with all choices in this chapter, you need to justify each choice you make.
With the key methodological choices outlined and justified, the next step is to discuss the limitations of your design. No research methodology is perfect â there will always be trade-offs between the âidealâ methodology and whatâs practical and viable, given your constraints. Therefore, this section of your methodology chapter is where youâll discuss the trade-offs you had to make, and why these were justified given the context.
Methodological limitations can vary greatly from study to study, ranging from common issues such as time and budget constraints to issues of sample or selection bias . For example, you may find that you didnât manage to draw in enough respondents to achieve the desired sample size (and therefore, statistically significant results), or your sample may be skewed heavily towards a certain demographic, thereby negatively impacting representativeness .
In this section, itâs important to be critical of the shortcomings of your study. Thereâs no use trying to hide them (your marker will be aware of them regardless). By being critical, youâll demonstrate to your marker that you have a strong understanding of research theory, so donât be shy here. At the same time, donât beat your study to death . State the limitations, why these were justified, how you mitigated their impacts to the best degree possible, and how your study still provides value despite these limitations .
Section 4 â Concluding Summary
Finally, itâs time to wrap up the methodology chapter with a brief concluding summary. In this section, youâll want to concisely summarise what youâve presented in the chapter. Here, it can be a good idea to use a figure to summarise the key decisions, especially if your university recommends using a specific model (for example, Saunders’ Research Onion ).
Wrapping up.
Also, remember the golden rule of the methodology chapter â justify every choice ! Make sure that you clearly explain the âwhyâ for every âwhatâ, and reference credible methodology textbooks or academic sources to back up your justifications.
Triangulation is one of the best ways to enhance the credibility of your research. Learn about the different options here.
Learn everything you need to know about research limitations (AKA limitations of the study). Includes practical examples from real studies.
Learn about in vivo coding, a popular qualitative coding technique ideal for studies where the nuances of language are central to the aims.
Learn about process coding, a popular qualitative coding technique ideal for studies exploring processes, actions and changes over time.
Inductive, Deductive & Abductive Coding Qualitative Coding Approaches Explained...
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Research methodology 1,2 is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of the research. Several aspects must be considered before selecting an appropriate research methodology, such as research limitations and ethical concerns that may affect your research.
The research methodology section in a scientific paper describes the different methodological choices made, such as the data collection and analysis methods, and why these choices were selected. The reasons should explain why the methods chosen are the most appropriate to answer the research question. A good research methodology also helps ensure the reliability and validity of the research findings. There are three types of research methodologyâquantitative, qualitative, and mixed-method, which can be chosen based on the research objectives.
A research methodology describes the techniques and procedures used to identify and analyze information regarding a specific research topic. It is a process by which researchers design their study so that they can achieve their objectives using the selected research instruments. It includes all the important aspects of research, including research design, data collection methods, data analysis methods, and the overall framework within which the research is conducted. While these points can help you understand what is research methodology, you also need to know why it is important to pick the right methodology.
Having a good research methodology in place has the following advantages: 3
Types of research methodology.
There are three types of research methodology based on the type of research and the data required. 1
Sampling 4 is an important part of a research methodology and involves selecting a representative sample of the population to conduct the study, making statistical inferences about them, and estimating the characteristics of the whole population based on these inferences. There are two types of sampling designs in research methodologyâprobability and nonprobability.
In this type of sampling design, a sample is chosen from a larger population using some form of random selection, that is, every member of the population has an equal chance of being selected. The different types of probability sampling are:
During research, data are collected using various methods depending on the research methodology being followed and the research methods being undertaken. Both qualitative and quantitative research have different data collection methods, as listed below.
Qualitative research 5
Quantitative research 6
What are data analysis methods.
The data collected using the various methods for qualitative and quantitative research need to be analyzed to generate meaningful conclusions. These data analysis methods 7 also differ between quantitative and qualitative research.
Quantitative research involves a deductive method for data analysis where hypotheses are developed at the beginning of the research and precise measurement is required. The methods include statistical analysis applications to analyze numerical data and are grouped into two categoriesâdescriptive and inferential.
Descriptive analysis is used to describe the basic features of different types of data to present it in a way that ensures the patterns become meaningful. The different types of descriptive analysis methods are:
Inferential analysis is used to make predictions about a larger population based on the analysis of the data collected from a smaller population. This analysis is used to study the relationships between different variables. Some commonly used inferential data analysis methods are:
Qualitative research involves an inductive method for data analysis where hypotheses are developed after data collection. The methods include:
Here are some important factors to consider when choosing a research methodology: 8
How to write a research methodology .
A research methodology should include the following components: 3,9
The methods section is a critical part of the research papers, allowing researchers to use this to understand your findings and replicate your work when pursuing their own research. However, it is usually also the most difficult section to write. This is where Paperpal can help you overcome the writerâs block and create the first draft in minutes with Paperpal Copilot, its secure generative AI feature suite. Â
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Q1. What are the key components of research methodology?
A1. A good research methodology has the following key components:
Q2. Why is ethical consideration important in research methodology?
A2. Ethical consideration is important in research methodology to ensure the readers of the reliability and validity of the study. Researchers must clearly mention the ethical norms and standards followed during the conduct of the research and also mention if the research has been cleared by any institutional board. The following 10 points are the important principles related to ethical considerations: 10
Q3. What is the difference between methodology and method?
A3. Research methodology is different from a research method, although both terms are often confused. Research methods are the tools used to gather data, while the research methodology provides a framework for how research is planned, conducted, and analyzed. The latter guides researchers in making decisions about the most appropriate methods for their research. Research methods refer to the specific techniques, procedures, and tools used by researchers to collect, analyze, and interpret data, for instance surveys, questionnaires, interviews, etc.
Research methodology is, thus, an integral part of a research study. It helps ensure that you stay on track to meet your research objectives and answer your research questions using the most appropriate data collection and analysis tools based on your research design.
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The methods section describes actions taken to investigate a research problem and the rationale for the application of specific procedures or techniques used to identify, select, process, and analyze information applied to understanding the problem, thereby, allowing the reader to critically evaluate a study’s overall validity and reliability. The methodology section of a research paper answers two main questions: How was the data collected or generated? And, how was it analyzed? The writing should be direct and precise and always written in the past tense.
Kallet, Richard H. "How to Write the Methods Section of a Research Paper." Respiratory Care 49 (October 2004): 1229-1232.
You must explain how you obtained and analyzed your results for the following reasons:
Bem, Daryl J. Writing the Empirical Journal Article. Psychology Writing Center. University of Washington; Denscombe, Martyn. The Good Research Guide: For Small-Scale Social Research Projects . 5th edition. Buckingham, UK: Open University Press, 2014; Lunenburg, Frederick C. Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences . Thousand Oaks, CA: Corwin Press, 2008.
I. Groups of Research Methods
There are two main groups of research methods in the social sciences:
II. Content
The introduction to your methodology section should begin by restating the research problem and underlying assumptions underpinning your study. This is followed by situating the methods you used to gather, analyze, and process information within the overall “tradition” of your field of study and within the particular research design you have chosen to study the problem. If the method you choose lies outside of the tradition of your field [i.e., your review of the literature demonstrates that the method is not commonly used], provide a justification for how your choice of methods specifically addresses the research problem in ways that have not been utilized in prior studies.
The remainder of your methodology section should describe the following:
In addition, an effectively written methodology section should:
NOTE: Once you have written all of the elements of the methods section, subsequent revisions should focus on how to present those elements as clearly and as logically as possibly. The description of how you prepared to study the research problem, how you gathered the data, and the protocol for analyzing the data should be organized chronologically. For clarity, when a large amount of detail must be presented, information should be presented in sub-sections according to topic. If necessary, consider using appendices for raw data.
ANOTHER NOTE: If you are conducting a qualitative analysis of a research problem , the methodology section generally requires a more elaborate description of the methods used as well as an explanation of the processes applied to gathering and analyzing of data than is generally required for studies using quantitative methods. Because you are the primary instrument for generating the data [e.g., through interviews or observations], the process for collecting that data has a significantly greater impact on producing the findings. Therefore, qualitative research requires a more detailed description of the methods used.
YET ANOTHER NOTE: If your study involves interviews, observations, or other qualitative techniques involving human subjects , you may be required to obtain approval from the university's Office for the Protection of Research Subjects before beginning your research. This is not a common procedure for most undergraduate level student research assignments. However, i f your professor states you need approval, you must include a statement in your methods section that you received official endorsement and adequate informed consent from the office and that there was a clear assessment and minimization of risks to participants and to the university. This statement informs the reader that your study was conducted in an ethical and responsible manner. In some cases, the approval notice is included as an appendix to your paper.
III. Problems to Avoid
Irrelevant Detail The methodology section of your paper should be thorough but concise. Do not provide any background information that does not directly help the reader understand why a particular method was chosen, how the data was gathered or obtained, and how the data was analyzed in relation to the research problem [note: analyzed, not interpreted! Save how you interpreted the findings for the discussion section]. With this in mind, the page length of your methods section will generally be less than any other section of your paper except the conclusion.
Unnecessary Explanation of Basic Procedures Remember that you are not writing a how-to guide about a particular method. You should make the assumption that readers possess a basic understanding of how to investigate the research problem on their own and, therefore, you do not have to go into great detail about specific methodological procedures. The focus should be on how you applied a method , not on the mechanics of doing a method. An exception to this rule is if you select an unconventional methodological approach; if this is the case, be sure to explain why this approach was chosen and how it enhances the overall process of discovery.
Problem Blindness It is almost a given that you will encounter problems when collecting or generating your data, or, gaps will exist in existing data or archival materials. Do not ignore these problems or pretend they did not occur. Often, documenting how you overcame obstacles can form an interesting part of the methodology. It demonstrates to the reader that you can provide a cogent rationale for the decisions you made to minimize the impact of any problems that arose.
Literature Review Just as the literature review section of your paper provides an overview of sources you have examined while researching a particular topic, the methodology section should cite any sources that informed your choice and application of a particular method [i.e., the choice of a survey should include any citations to the works you used to help construct the survey].
It’s More than Sources of Information! A description of a research study's method should not be confused with a description of the sources of information. Such a list of sources is useful in and of itself, especially if it is accompanied by an explanation about the selection and use of the sources. The description of the project's methodology complements a list of sources in that it sets forth the organization and interpretation of information emanating from those sources.
Azevedo, L.F. et al. "How to Write a Scientific Paper: Writing the Methods Section." Revista Portuguesa de Pneumologia 17 (2011): 232-238; Blair Lorrie. “Choosing a Methodology.” In Writing a Graduate Thesis or Dissertation , Teaching Writing Series. (Rotterdam: Sense Publishers 2016), pp. 49-72; Butin, Dan W. The Education Dissertation A Guide for Practitioner Scholars . Thousand Oaks, CA: Corwin, 2010; Carter, Susan. Structuring Your Research Thesis . New York: Palgrave Macmillan, 2012; Kallet, Richard H. “How to Write the Methods Section of a Research Paper.” Respiratory Care 49 (October 2004):1229-1232; Lunenburg, Frederick C. Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences . Thousand Oaks, CA: Corwin Press, 2008. Methods Section. The Writer’s Handbook. Writing Center. University of Wisconsin, Madison; Rudestam, Kjell Erik and Rae R. Newton. “The Method Chapter: Describing Your Research Plan.” In Surviving Your Dissertation: A Comprehensive Guide to Content and Process . (Thousand Oaks, Sage Publications, 2015), pp. 87-115; What is Interpretive Research. Institute of Public and International Affairs, University of Utah; Writing the Experimental Report: Methods, Results, and Discussion. The Writing Lab and The OWL. Purdue University; Methods and Materials. The Structure, Format, Content, and Style of a Journal-Style Scientific Paper. Department of Biology. Bates College.
Statistical Designs and Tests? Do Not Fear Them!
Don't avoid using a quantitative approach to analyzing your research problem just because you fear the idea of applying statistical designs and tests. A qualitative approach, such as conducting interviews or content analysis of archival texts, can yield exciting new insights about a research problem, but it should not be undertaken simply because you have a disdain for running a simple regression. A well designed quantitative research study can often be accomplished in very clear and direct ways, whereas, a similar study of a qualitative nature usually requires considerable time to analyze large volumes of data and a tremendous burden to create new paths for analysis where previously no path associated with your research problem had existed.
To locate data and statistics, GO HERE .
Knowing the Relationship Between Theories and Methods
There can be multiple meaning associated with the term "theories" and the term "methods" in social sciences research. A helpful way to delineate between them is to understand "theories" as representing different ways of characterizing the social world when you research it and "methods" as representing different ways of generating and analyzing data about that social world. Framed in this way, all empirical social sciences research involves theories and methods, whether they are stated explicitly or not. However, while theories and methods are often related, it is important that, as a researcher, you deliberately separate them in order to avoid your theories playing a disproportionate role in shaping what outcomes your chosen methods produce.
Introspectively engage in an ongoing dialectic between the application of theories and methods to help enable you to use the outcomes from your methods to interrogate and develop new theories, or ways of framing conceptually the research problem. This is how scholarship grows and branches out into new intellectual territory.
Reynolds, R. Larry. Ways of Knowing. Alternative Microeconomics . Part 1, Chapter 3. Boise State University; The Theory-Method Relationship. S-Cool Revision. United Kingdom.
Methods and the Methodology
Do not confuse the terms "methods" and "methodology." As Schneider notes, a method refers to the technical steps taken to do research . Descriptions of methods usually include defining and stating why you have chosen specific techniques to investigate a research problem, followed by an outline of the procedures you used to systematically select, gather, and process the data [remember to always save the interpretation of data for the discussion section of your paper].
The methodology refers to a discussion of the underlying reasoning why particular methods were used . This discussion includes describing the theoretical concepts that inform the choice of methods to be applied, placing the choice of methods within the more general nature of academic work, and reviewing its relevance to examining the research problem. The methodology section also includes a thorough review of the methods other scholars have used to study the topic.
Bryman, Alan. "Of Methods and Methodology." Qualitative Research in Organizations and Management: An International Journal 3 (2008): 159-168; Schneider, Florian. “What's in a Methodology: The Difference between Method, Methodology, and Theory…and How to Get the Balance Right?” PoliticsEastAsia.com. Chinese Department, University of Leiden, Netherlands.
Last Updated: May 27, 2024 Approved
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The research methodology section of any academic research paper gives you the opportunity to convince your readers that your research is useful and will contribute to your field of study. An effective research methodology is grounded in your overall approach â whether qualitative or quantitative â and adequately describes the methods you used. Justify why you chose those methods over others, then explain how those methods will provide answers to your research questions. [1] X Research source
To write a research methodology, start with a section that outlines the problems or questions you'll be studying, including your hypotheses or whatever it is you're setting out to prove. Then, briefly explain why you chose to use either a qualitative or quantitative approach for your study. Next, go over when and where you conducted your research and what parameters you used to ensure you were objective. Finally, cite any sources you used to decide on the methodology for your research. To learn how to justify your choice of methods in your research methodology, scroll down! Did this summary help you? Yes No
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When you have to write a thesis or dissertation , it can be hard to know where to begin, but there are some clear steps you can follow.
The research process often begins with a very broad idea for a topic you’d like to know more about. You do some preliminary research to identify a problem . After refining your research questions , you can lay out the foundations of your research design , leading to a proposal that outlines your ideas and plans.
This article takes you through the first steps of the research process, helping you narrow down your ideas and build up a strong foundation for your research project.
Step 1: choose your topic, step 2: identify a problem, step 3: formulate research questions, step 4: create a research design, step 5: write a research proposal, other interesting articles.
First you have to come up with some ideas. Your thesis or dissertation topic can start out very broad. Think about the general area or field youâre interested inâmaybe you already have specific research interests based on classes you’ve taken, or maybe you had to consider your topic when applying to graduate school and writing a statement of purpose .
Even if you already have a good sense of your topic, you’ll need to read widely to build background knowledge and begin narrowing down your ideas. Conduct an initial literature review to begin gathering relevant sources. As you read, take notes and try to identify problems, questions, debates, contradictions and gaps. Your aim is to narrow down from a broad area of interest to a specific niche.
Make sure to consider the practicalities: the requirements of your programme, the amount of time you have to complete the research, and how difficult it will be to access sources and data on the topic. Before moving onto the next stage, itâs a good idea to discuss the topic with your thesis supervisor.
>>Read more about narrowing down a research topic
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So youâve settled on a topic and found a nicheâbut what exactly will your research investigate, and why does it matter? To give your project focus and purpose, you have to define a research problem .
The problem might be a practical issueâfor example, a process or practice that isnât working well, an area of concern in an organizationâs performance, or a difficulty faced by a specific group of people in society.
Alternatively, you might choose to investigate a theoretical problemâfor example, an underexplored phenomenon or relationship, a contradiction between different models or theories, or an unresolved debate among scholars.
To put the problem in context and set your objectives, you can write a problem statement . This describes who the problem affects, why research is needed, and how your research project will contribute to solving it.
>>Read more about defining a research problem
Next, based on the problem statement, you need to write one or more research questions . These target exactly what you want to find out. They might focus on describing, comparing, evaluating, or explaining the research problem.
A strong research question should be specific enough that you can answer it thoroughly using appropriate qualitative or quantitative research methods. It should also be complex enough to require in-depth investigation, analysis, and argument. Questions that can be answered with âyes/noâ or with easily available facts are not complex enough for a thesis or dissertation.
In some types of research, at this stage you might also have to develop a conceptual framework and testable hypotheses .
>>See research question examples
The research design is a practical framework for answering your research questions. It involves making decisions about the type of data you need, the methods youâll use to collect and analyze it, and the location and timescale of your research.
There are often many possible paths you can take to answering your questions. The decisions you make will partly be based on your priorities. For example, do you want to determine causes and effects, draw generalizable conclusions, or understand the details of a specific context?
You need to decide whether you will use primary or secondary data and qualitative or quantitative methods . You also need to determine the specific tools, procedures, and materials youâll use to collect and analyze your data, as well as your criteria for selecting participants or sources.
>>Read more about creating a research design
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Finally, after completing these steps, you are ready to complete a research proposal . The proposal outlines the context, relevance, purpose, and plan of your research.
As well as outlining the background, problem statement, and research questions, the proposal should also include a literature review that shows how your project will fit into existing work on the topic. The research design section describes your approach and explains exactly what you will do.
You might have to get the proposal approved by your supervisor before you get started, and it will guide the process of writing your thesis or dissertation.
>>Read more about writing a research proposal
If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.
Methodology
 Statistics
Research bias
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Researching the white paper:.
The process of researching and composing a white paper shares some similarities with the kind of research and writing one does for a high school or college research paper. What’s important for writers of white papers to grasp, however, is how much this genre differs from a research paper. First, the author of a white paper already recognizes that there is a problem to be solved, a decision to be made, and the job of the author is to provide readers with substantive information to help them make some kind of decision--which may include a decision to do more research because major gaps remain.
Thus, a white paper author would not “brainstorm” a topic. Instead, the white paper author would get busy figuring out how the problem is defined by those who are experiencing it as a problem. Typically that research begins in popular culture--social media, surveys, interviews, newspapers. Once the author has a handle on how the problem is being defined and experienced, its history and its impact, what people in the trenches believe might be the best or worst ways of addressing it, the author then will turn to academic scholarship as well as “grey” literature (more about that later). Unlike a school research paper, the author does not set out to argue for or against a particular position, and then devote the majority of effort to finding sources to support the selected position. Instead, the author sets out in good faith to do as much fact-finding as possible, and thus research is likely to present multiple, conflicting, and overlapping perspectives. When people research out of a genuine desire to understand and solve a problem, they listen to every source that may offer helpful information. They will thus have to do much more analysis, synthesis, and sorting of that information, which will often not fall neatly into a “pro” or “con” camp: Solution A may, for example, solve one part of the problem but exacerbate another part of the problem. Solution C may sound like what everyone wants, but what if it’s built on a set of data that have been criticized by another reliable source? And so it goes.
For example, if you are trying to write a white paper on the opioid crisis, you may focus on the value of providing free, sterilized needles--which do indeed reduce disease, and also provide an opportunity for the health care provider distributing them to offer addiction treatment to the user. However, the free needles are sometimes discarded on the ground, posing a danger to others; or they may be shared; or they may encourage more drug usage. All of those things can be true at once; a reader will want to know about all of these considerations in order to make an informed decision. That is the challenging job of the white paper author. âš The research you do for your white paper will require that you identify a specific problem, seek popular culture sources to help define the problem, its history, its significance and impact for people affected by it. You will then delve into academic and grey literature to learn about the way scholars and others with professional expertise answer these same questions. In this way, you will create creating a layered, complex portrait that provides readers with a substantive exploration useful for deliberating and decision-making. You will also likely need to find or create images, including tables, figures, illustrations or photographs, and you will document all of your sources.
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Integrating artificial intelligence (AI) in language pedagogy can help learn and develop many skills. In this context, this study explores Pakistani students' perceptions and trends regarding the knowledge, use, and impact of AI on their academic writing. The data was collected using a quantitative method, using a questionnaire through cluster sampling of four faculties and random sampling of 229 students from Bahuddin Zakariya University, Multan, Pakistan. Data is subjected to frequency analysis, KruskalâWallis hypothesis test, and chi-square association test using SPSS. The findings reveal that most students agree regarding the knowledge, use, and impact of AI on their academic writing. For the KruskalâWallis test, significant variations are seen in semesters and age groups for all three variables; however, only the knowledge variable shows significant variation across faculties. Moreover, chi-square test results indicate an association among components of knowledge, use, and impact of AI. The research suggests that academia should introduce AI as a pedagogical tool to improve students' comprehension, productivity, and writing quality. Furthermore, trends indicate that comprehensive policy formulation should be implemented to equip students of all faculties, semesters, and age groups to use technology equally.
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The data was collected through questionnaire using Google Forms; SPSS file can be provided if requested.
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Shaista Rashid
Department of English, Bahauddin Zakariya University, Multan, Pakistan
Sadia Malik & Faheem Abbas
Department of Statistics, Bahauddin Zakariya University, Multan, Pakistan
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Rashid, S., Malik, S., Abbas, F. et al. Pakistani studentsâ perceptions about knowledge, use and impact of artificial intelligence (AI) on academic writing: a case study. J. Comput. Educ. (2024). https://doi.org/10.1007/s40692-024-00338-7
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