marketing phd melbourne

PhD (Economics, Finance & Marketing)

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Build on your advanced research skills and prepare for a successful career in public and private sector or academia.

You're viewing program information for local students.

RMIT considers you a local student if you are:

• a citizen or permanent resident of Australia, or
• a New Zealand citizen, or
• a person seeking asylum who holds either a: Temporary Protection Visa (TPV), or Safe Haven Enterprise Visa (SHEV) or Bridging Visa E or Humanitarian Stay (Temporary) visa or Temporary Humanitarian Concern Visa.

Asylum seekers who reside in Australia and study onshore are required to pay international onshore tuition fees for higher education courses.

If you are unsure or hold a different visa type, please contact  Study@RMIT for more information.

Not a local student?

You're viewing program information for international students..

RMIT considers you an international student if you are:

• intending to study on a student visa, or
• not a citizen or permanent resident of Australia, or
• not a New Zealand citizen, or
• not a a person seeking asylum who holds either a: Temporary Protection Visa (TPV), or Safe Haven Enterprise Visa (SHEV) or Bridging Visa E or Humanitarian Stay (Temporary) visa or Temporary Humanitarian Concern Visa.

If you are unsure or  hold a different visa type, please contact  Study@RMIT for more information.

Not an international student?

Not applicable

Research Training Scheme

See admissions

AU$36,480 (2024 annual)

In this PhD program you will develop advanced research skills that will prepare you for a career in academia and other settings in which systematic and critical analytical skills are required.

This PhD degree may be undertaken in a project or thesis mode.

You can specialise in:

• empirical microeconomics
• innovation economics
• development economics
• health economics
• cultural economics
• applied economic modelling
• behavioural economics
• experimental economics
• corporate governance/social responsibility.
• capital markets and financial institutions
• financial instruments
• international finance
• macroeconomics.
• product innovation
• social marketing
• electronic marketing
• services marketing
• macro marketing
• integrated marketing communications
• sponsorship
• business-to-business marketing
• consumer behaviour
• buyer behaviour
• word of mouth
• customer relationship management
• consumer psychology
• service quality

How you will learn

RMIT's  Swanston Academic Building  is the base for your business research career.

The building's features include:

• interactive lecture and tutorial spaces, lectorial theatres, small-group rooms and
• other innovative spaces to support enterprise formation.
• Formal learning areas interspersed with retail and social spaces and scenic outlooks over the city of Melbourne.
• wireless connection to printers, the web and specialist learning resources
• the School of Graduate Research office
• 5 Star Green Star Rating for Australian Excellence in sustainable design.

The result is a stimulating environment to encourage creative and intellectual activity among a variety of users.

The School of Economics, Finance and Marketing

Research in the marketing discipline at RMIT is focused on consumer culture, marketing ethics, social marketing, branding, sport marketing and sponsorship, and social marketing. In the economics and finance disciplines, financial markets, corporate finance and governance, empirical finance, international finance, risk management, public choice, and applied econometrics are particular areas of strength.

The School of Economics, Finance and Marketing also hosts the  Behavioural Business Lab , comprising a multi-disciplinary team studying business decision-making using psychological approaches.

Research at RMIT

Time spent on research.

Full-time candidates are expected to commit at least four days per week (or at least two days per week for part-time candidates) to their research. The academic year is 48 weeks.

Regular contact with your supervisor

A schedule of meetings with your supervisor/s must be established to assess progress against milestones and timely completion.

Resources, facilities and support

You will have access to the Learning Hub and other online and digital resources through the myRMIT student portal.

You will be part of an active research community and have access to resources and workshops to help you succeed.

Business Research Office

The Business Research Office supports candidates, supervisors in the College of Business. It is the central office responsible for coordinating and disseminating information about funding opportunities and research-related activities. Prospective researchers are invited to  contact the Business Research Office  to discuss potential candidature.

School of Graduate Research

The School of Graduate Research works with Schools to further support candidates during their postgraduate research degree.

Guiding the development of the College of Business, both nationally and internationally, is an  Industry Advisory Board  of high-profile executives. The Board creates a strategic bridge between the latest in technology and design thinking and business.

Learning outcomes

The knowledge and skills you will acquire throughout this degree and how they can be applied in your career are described in the  learning outcomes .

Electives and course plan

You will undertake the PhD program under the supervision of an appointed research supervisor.

The PhD program is structured to enable you to:

• Complete a compulsory research methods course
• Receive training in research integrity and ethics
• Select studies in qualitative and quantitative research techniques
• Complete a thesis/project which demonstrates your contribution to the field and your ability to communicate complex research for peers and the community to an international standard.

Research Integrity modules

You are required to complete the online modules:

• Research integrity
• Copyright and intellectual property
• Data management and copyright.

You may need to complete an ethics module to ensure your research is ethical and responsible.

Research Methods

The compulsory course Introduction to Research Methods introduces you to research methods commonly used in business disciplines. It helps you explore and discuss how to plan and scope a research project, frame appropriate research questions, write research proposals, and understand 'mixed methods’ approaches to conducting and documenting your research. It is taught in large discipline groups.

Research Techniques

Electives in qualitative or quantitative research techniques are available once data collection has begun. You can use your own data to explore different research analysis techniques. Your supervisor will help decide when you should take these electives.

Co-curricular activities

You are encouraged to participate in activities offered by the university, College and School according to your needs and interests.

This PhD may be undertaken in a project, thesis by publication or thesis mode. Prospective candidates should discuss these modes of submission with their potential supervisor/s prior to application.

Course structure

Choose a plan below to find out more about the subjects you will study and the course structure.

*The maximum duration of the PhD program is 4 years full-time and 8 years part-time. However, candidates are expected to complete their program within 3-4 years full-time equivalent and 6-8 years part-time equivalent.

*The maximum duration of the PhD program is 4 years full-time. However, candidates are expected to complete their program within 3-4 years full-time equivalent.

Note: International student visa holders can only study full-time.

Graduates will be able to pursue an academic career in a university or be employed in senior leadership and management positions in government, non-government organisations and corporations.

As a researcher, your mastery of the discipline evidenced through a substantial and rigorous research project and other contributions to your field of specific interest can make a real difference to society.

Minimum requirements for admission

Prerequisites, selection tasks.

The minimum requirements for admission to a PhD program are:

• a bachelor degree requiring at least four years of full-time study in a relevant discipline awarded with honours. The degree should include a research component comprised of a thesis, other research projects or research methodology courses that constitute at least 25% of a full-time academic year (or part-time equivalent). The applicant must have achieved at least a distinction average in the final year;  or
• a master degree that includes a research component comprised of at least 25% of a full-time academic year (or part-time equivalent) with an overall distinction average or a master degree without a research component with at least a high distinction average;  or
• evidence of appropriate academic qualifications and/or experience that satisfies the Associate Deputy Vice-Chancellor, Research Training and Development or nominee that the applicant has developed knowledge of the field of study or cognate field and the potential for research sufficient to undertake the proposed program.

At RMIT a grade of distinction represents academic achievement of 70% or higher and a high distinction is 80% or higher.

If you are a current master by research candidate, you are able to apply for a transfer to a doctor of philosophy program through the process prescribed in the  RMIT Higher Degree by Research policy .

These entrance requirements are the minimum academic standard you must meet in order to be eligible to apply for the program. You will need to complete a selection task as part of your application.

A selection process will be conducted in conjunction with the School and supervisors you nominate.

For further information on the steps you need to take to apply for a research program see  How to apply – Research programs .

English language requirements

Research proposal and supervisor.

You must attach a substantive research proposal that is 2 to 5 pages in length which articulates the intent, significance and originality of the proposed topic using the following headings:

a) title / topic b) research questions to be investigated in the context of existing research/literature in the area c) significance and impact of the research d) methodology / research tasks required to undertake the research e) particular needs (e.g. resources, facilities, fieldwork or equipment that are necessary for your proposed research program, if applicable).

Your application will not be considered if you have not discussed your research topic with a proposed senior and associate supervisor or joint senior supervisors. You must provide the names of the academic staff in the school you have applied to and with whom you have discussed your proposed research.

To study this course you will need to complete one of the following English proficiency tests:

• IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
• TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
• Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
• Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit  English language requirements and equivalency information .

Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus Certificate at  RMIT English Worldwide .

You can gain entry to this program from a range of RMIT four year  Bachelor and Honours degrees  or  Postgraduate  or Masters by Research programs.

Fee summary

Fee information for masters by research and doctorate (PhD) programs.

If you are an Australian citizen, Australian permanent resident or New Zealand citizen you may be eligible for a Research Training Scheme (RTS) place where your tuition costs are funded by the Commonwealth Government under the RTS and you have full exemption from tuition fees.

Acceptance in an RTS place is very competitive and places are granted on the condition that you meet annual progress requirements and complete within the allotted time for your program and your status as a part-time or full-time candidate.

This means a maximum of 2 years for a full-time Masters by Research or 4 years for a PhD (or the equivalent part-time).

Contact the School of Graduate Research for more information.

The  student services and amenities fee (SSAF)  is used to maintain and enhance services and amenities that improve your experience as an RMIT student.

In addition to the SSAF there may be  other expenses  associated with your program.

Income tax deductions

Candidates may be eligible to apply for income tax deductions for education expenses linked to their employment. See the  Australian Taxation Office (ATO) website  for more information.

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.

The annual tuition fee for 2024 is AU$36,480.

The total indicative tuition fee for 2024 commencement is AU$151,680.

International applicants

• Fees information  for international candidates looking to study at RMIT's Melbourne campuses.
• PhD  and  masters by research  fees for international candidates studying offshore. 

Other costs

Important fee information.

Find out more details about  how fees are calculated  and the expected annual increase.

Applying for refunds

Find information on how to apply for a  refund  as a continuing international student.

Frequently Asked Questions (FAQs)

Looking for answers or more general information.

Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

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We are a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.  

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

We create campaigns that help brands move beyond incremental improvements and leap ahead of their competitors.

Our global & local recognitions

PHD in numbers

From challenger agency to global media network.

A global footprint for global impact.

United by Omni, our collaboration platform.

Connected by shared values and ambition.

Collaborating on Omni Studio every day.

Who we work with

We are part of Omnicom Media Group (OMG), which boosts our purchasing power and enables us to meet the tough buying demands of the world’s biggest advertisers.

We have access to sophisticated research resources and advanced business intelligence tools, which reinforces our thinking and means we can deliver superior strategic expertise.

It means we also have access to sophisticated planning tools, like Omni, Omnicom Group’s leading marketing orchestration and insights platform.

Omni also houses Omni Studio, our proprietary global planning and collaboration platform. Omni Studio combines playful gamification techniques with hardcore strategic principles to deliver innovation. It’s not just a work tool; it’s our business ecosystem

Our clients find this potent mix of buying power and exceptional planning and creative credentials a compelling proposition.

“Omni Studio has enabled us to significantly sharpen the way we inject channel strategy thinking into the marketing process and is now at the heart of Unilever’s media planning.”

Luis Di Como, VP Global Media, Unilever

“Priceline Pharmacy works with PHD like they are an extension of our internal team. Being able to rely on a media partner who understands all facets of the ever changing media landscape is extremely important for our brand.”

Sophie Smith, Marketing Manager, Priceline

Our leadership team.

James Hawkins, CEO APAC

Mark Jarrett, CEO PHD Australia

Stuart Bailey, Chief Operating Officer

Alex Pacey, Chief Product Officer

Joanna Barnes, National Head of Trading

PHD Melbourne

Mitchell Long, National Head of Strategy

Simon Lawson, Managing Director Melbourne

Kate Milligan, National Head of New Business & Marketing

Kuan Cheah, Finance Director

Gemma Beeley, National Head of Digital

Our story is naturally one of leaps and bounds.

David Pattison, Nick Horswell and Jonathan Durden launched Pattison Horswell Durden (PHD) in London with a clear proposition that spoke to clients who valued prize strategy.

Our early press ads captured our unique blend of fearless creativity with strategic planning and buying.

1991 continued

Our planning-led approach attracted our founding client, The Guardian Newspaper, who remains a client today.

We launched Drum, the first sponsorship, partnership and content agency in the UK.

We opened our first non-UK office and went on to grow our international network to more than 100 offices worldwide.

Our parent company, Omnicom Media Group, was formed — allowing our clients to benefit from our unique approach to media planning, without compromising on the buying.

We launched Source (now Omni Studio), a proprietary global operating system that connects our people through a gamified system.

We were named Eurobest Media Network of the Year for the second consecutive year.

Today, we have over 6,000 employees in more than 100 offices and work with some of the world’s largest advertisers.

Our global network.

6,500 people. 107 offices. 74 countries.

• Austria - EN
• Austria - DE
• PHD Česká republika
• República Dominicana
• East Africa
• El Salvador
• Francophone Africa
• Miami - LATAM HQ
• UK - London
• UK - Manchester
• Netherlands
• New Zealand
• Philippines
• Puerto Rico
• South Africa
• South Korea
• Switzerland - DE
• Switzerland - EN
• United Kingdom
• No results could be found for that location, try searching again or browse by region below.
• North America
• Latin America
• Europe, Middle East & Africa
• Asia Pacific

North America (2)

3575 boul. St-Laurent, Montréal, Québec

33 Bloor St. Suite 1300, Toronto, Ontario

225 North Michigan Avenue, 20th Floor, Chicago, IL., 60601, USA

Los Angeles

5353 Grosvenor Blvd, Los Angeles, CA 90066, USA

6205 Blue Lagoon Drive, Suite #650, Miami, Fl 33126, USA

220 East 42nd Street, 9th Floor, New York, NY 10017, USA

San Francisco

720 California Street, San Francisco, CA 94108, USA

Latin America (16)

Juan Diaz de Solis 1330, piso 4 (B1638BHR), Vicente López, Bs.As., Argentina

Isidora Goyenechea 3000, Oficina S -202, Las Condes, Santiago, Chile, 7550653

Centro Empresarial Vía Lindora, Santa Ana, San José, Piso 3, 10903

85 Av. norte, Edificio 619, Colonia Escalón, San Salvador, El Salvador

5ta. AV 5-55, Zona 14 Edificio Europlaza Torre 4, Nivel 12 Oficina 1203 Guatemala Ciudad

Edificio Versalles, 3er nivel, ave. circunvalación, San Pedro Sula.

Mexico City

Av. Guillermo Gonzalez Camarena 800, Piso 1 Santa Fe, Zedec Sta Fé, Álvaro Obregón, 01210 Ciudad de México, CDMX

Ofiplaza El Retiro, Edif. #8 suite 813, Oficina Central, Managua

Marbella, World Trade Center, Planta Baja, Oficina 3

Av. Armendáriz 480, Piso 7, Miraflores, Lima, Perú

Centro Internacional de Mercadeo, Carr. 165 Torre 2 Piso 6, Suite 601, Guaynabo, PR 00968

Ave. Abraham Lincoln #1061, Santo Domingo 10129, República Dominicana

Bvar. España 2491 Esquina Obligado, Montevideo, Uruguay / 11300

Europe, Middle East & Africa (36)

Heiligenstädter Straße 31/3/401, 1190 Wien

Heiligenstädter Straße 31/Stiege 3/401 1190 Wien, Österreich

Excelsiorlaan 75-77, 1930 Zaventem

95 Hristo Botev blvd., P.O. Box: 1303 Sofia, Bulgaria

Sostariceva 10, 10000 Zagreb, Croatia

Midtermolen 3, 5. sal 2100 København Ø Danmark

East Africa (3)

Kabarsiran close, off Kabarsiran avenue., Lavington, Nairobi, P.O.Box 7704 -00200 Nairobi, Kenya

Estonia (1)

Pärnu mnt. 18, 10141 Tallinn, Estonia

Lintulahdenkatu 3, 00530 HELSINKI, FINLAND

Re-Mind PHD Biarritz, 24, BD Marcel Dassault, 64200 Biarritz

Re-Mind PHD Lyon, 1 rue Jean Novel, 69100 Villeurbanne

11-15 Avenue André Morizet, 92100 Boulogne Billancourt, Paris

Francophone Africa (6)

The Telephone Exchange, 5 North Crescent, London, WC1E 7PH, UK

Burkina Faso

Ivory Coast

Germany (3)

Königsallee 92, 40212 Düsseldorf

Hanauer Landstraße 182 A, 60314 Frankfurt am Main

Zirkusweg 1, 20359 Hamburg

No. 10 Examination Road, Ridge, Accra, Ghana

84/A Dózsa György út, 1068 Budapest, Hungary

2nd Floor, 40 Mespil Road, D04 C2N4, Dublin 4

Via Spadolini 5, Centro Leoni, 20141 Milano, Italia

Via Ca’ di Cozzi 10, 37124 Verona

Brīvības iela 40 – 22, Rīga, LV-1050, Latvija

3 Šeimyniškių g. LT-09312 Vilnius, Lietuva

55 Mohamed Mazhar Street, Zamalek , Cairo , Egypt, PO Box 11561 Cairo

AYA Tower, Offices 1&2 Armenia Street, Mar Mikhael POB 11-1259، Beirut, Lebanon

Saudi Arabia - Jeddah

International Economy Tower King Abdullah Road PO Box 54627 Jeddah 21524

Saudi Arabia - Riyadh

118 Spaces, Riyadh Park, Al Aqiq, 1 PO Box 1564 Riyadh 11372

Omnicom Media Group MENA, Dubai Media City, Dubai

Prof. W.H. Keesomlaan 4, 1180 AB Amstelveen, The Netherlands

26, Oladipo Bateye Street, Ikeja GRA Lagos, Nigeria

Frøyas gate 15, Postboks 1165 Sentrum, 0107 Oslo, Norway

Lomnického 1705/5, 140 00 Praha 4

ul. Wybrzeże Gdyńskie 6c, 01-531 Warszawa

Av. Do Forte, 6A - Edifício Ramazzotti, Piso 3 - sala 2.35, 2790-072 Carnaxide, Portugal

No. 6, Pictor G.D. Mirea Street, District 1, Bucharest, Romania, 011396

Cara Dusana 10a Belgrade Serbia

Digital Park II, Einsteinova 23, 851 01 Bratislava, Slovakia

Koprska ulica 106A, 1000 Ljubljana, Slovenia, Europe

South Africa (3)

Unit 405, The Studios 6 Beach Road, Old Castle Brewery, Woodstock Cape Town, 7925

Tree House Work Space, 5 Park Lane, Building - Mayfair on the Lake, 2nd Floor, 4051

Johannesburg

PHD Johannesburg, 6th Floor, North Side, 3 Sandown Valley Crescent, Sandton, Johannesburg 2031

Marina 16 - 18, Planta 12, 08005 Barcelona

Calle Mesena, 22 Planta 3, 28033 Madrid

Katarinavägen 9, floor 7, Box 11097, Stockholm, Sweden

Nils Ericsonplatsen 3, 411 03 Göteborg, Sweden

Leutschenbachstrasse 41, CH-8050 Zurich

Leutschenbachstrasse 41, 8050 Zurich

Talatpasa Caddesi, No:5 Kat:3 Gultepe, Sisli, Istanbul, Turkey

United Kingdom (2)

Bankside 2, 90-100 Southwark Street, London, SE1 0SW, UK

Canada House, 3 Chepstow Street, Manchester, M1 5LW

Asia Pacific (18)

Australia (3).

PHD Brisbane Level 3, 200 Adelaide Street, Brisbane QLD 4000 Australia

PHD Melbourne Level 6, 650 Chapel St, South Yarra, VIC 3141 Australia

Bay 7, 2 Locomotive Street, Eveleigh NSW 2015, Australia

PHD Bangladesh, Road 16 House 9, Gulshan-1 Dhaka 1212 Bangladesh

12F, No. 1788, West Nanjing Road, 200040

中国上海市南京西路1788号国际中心12楼, 200040

Unit 907 Core E, Cyberport 3, 100 Cyberport Road, Hong Kong

PHD Bangladesh, Road 16, House 9, Gulshan 1, Dhaka 1212, Bangladesh

3rd Floor, Mudra House, Opposite Grand Hyatt, Santacruz East, Mumbai - 4

Office Tower 32nd floor unit, D. Jl Casablanca Raya, no 88. Jakarta 12870, Indonesia

Harumi Triton Square X, 1-8-10 Harumi, Chuo-ku, Tokyo 104-6038

Unit 15-01 & 15-02, Level 15, Imazium, No. 8, Jalan SS 21/37, Damansara Uptown, 47400 Petaling Jaya, Selangor DE, Malaysia

Level 2, Eden Business Centre, 14 Normanby Road, Mt Eden, Auckland 1024

50 Old Clifton, Opposite Mohatta Palace, Karachi, 75600, Pakistan

10F Bankmer Building, 6756 Ayala Avenue, Makati City 1226, Philippines

29 Media Circle, ALICE@Mediapolis, #11-03, Singapore, 138565

9th Fl., Keungil Tower, 223 Teheran-ro, Gangnam-gu, Seoul Korea, 06142

Level 5 Tisara Plaza, 127/88, Dutugemunu Street, Colombo 6

9/F, 176 Chang Chun Road, Taipei 104, Taiwan

Amarin Plaza Floor 21st, 496-502 Ploenchit Rd., Lumpini Pathumwan, Bangkok, 10330, Thailand

Somerset Chancellor Court, 4th Floor, 11 Mac Dinh Chi Street, District 1, HCMC, Vietnam

Doctor of Philosophy (PhD) Marketing

How to apply.

If you are interested in pursuing a PhD with the School of Marketing (UNSW Business), then you will need to receive an Invitation to Apply from the school’s Postgraduate Research Coordinator . 

To receive an Invitation to Apply, you should 1) self-assess your eligibility, and 2) then submit an Expression of Interest (EOI). Details of what to include in your EOI can be found here .

About the Doctor of Philosophy (PhD) Marketing

UNSW’s Doctor of Philosophy (PhD) Marketing will prepare you to become a globally focused and socially engaged research leader . You’ll be joining a cohort of high-achieving research students in tackling modern-day challenges at the forefront of Marketing, working alongside leaders in the field (ranked 44th in the world, QS Subject Rankings , 2022). This is your opportunity to become integrated into the UNSW Business School’s community of scholars.    

Most admitted students will enter the pathway program, the Master of Pre-Doctoral Business Studies (MPDBS). If you are invited to apply for Direct Entry into a PhD, either before or after successful completion of the MPDBS, then the minimum time commitment is 35-40 hours per week for 3-4 years (full time) or 15 hours a week (part time).

You’ll first undertake rigorous coursework covering theory, empirical evidence, and research methods. As part of the program, you’ll also be involved in research projects from an early stage. This research training will equip you with the skills required to identify, analyse, and solve problems in the field.

You’ll then pursue independent research under the supervision of high-profile UNSW academics, culminating in a doctoral thesis. Your PhD thesis will showcase your research skills and enable you to make an original contribution to the field of Marketing. 

There will also be exciting opportunities throughout to interact with industry leaders, and to develop your teaching portfolio. The training is geared toward preparing you for a career in academia, although other career paths (e.g., consulting, government, industry, non-profit) are also enabled.

Linked Master of Pre-Doctoral Business Studies (MPDBS) + PhD

Although a few students may be invited to apply for Direct Entry into our PhD program, most applicants are invited to first complete our Master of Pre-Doctoral Business Studies (MPDBS).

The MPDBS is a one-year pathway for students wanting to undertake a PhD in the UNSW Business School. The MPDBS is a fully funded program, which includes a tuition waiver and stipend (of ~A$37K) for all accepted applicants. This degree constitutes one year of advanced coursework including a research project. Upon completion of the MPDBS, the vast majority of students have historically gone on to our PhD with a scholarship covering tuition and a stipend (~ A$47K).

The MPDBS gives students an extra year to develop their research skills and to find a match with appropriate supervisors. 

The application processes for both the PhD and the Linked MPDBS + PhD are identical as shown in How to Apply .

Program Structure

Year one: master of pre-doctoral business studies (mpdbs).

The first year of study is designed to provide a rigorous foundation to conduct independent research. You’ll learn a range of methodologies and build your communication and presentation skills.

Your first year of coursework will cover fundamental qualitative and quantitative research methods. You’ll also start developing key research skills such as identifying, framing, presenting and writing academic contributions. You’ll work as a research assistant on faculty research projects and start working on your own research as your skills develop.

The first year will help you identify your potential thesis supervisor for the PhD component of the program. Upon successful completion of the first year, you’ll be awarded a Master of Pre-Doctoral Business Studies. An overview of the first year is presented below. Please visit the  UNSW Handbook  for full course structure details.

• Program Core Course:  COMM8100
• Stream Core Course:  MARK8996
• One Elective Course
• Program Core Course:  COMM8101  or  COMM8102
• Stream Core Course: Research Assistance Work
• Program Core Course:  COMM8103
• Stream Core Course:  MARK8995
• ECON5324 - Behavioural Economics
• ECON6003 - Econometric Analysis
• ECON6205 - Microeconometric Modelling (Choice Models)
• ECON7301 - Industrial Organisation or ECON5321 - Industrial Organisation
• ECON6310 - Advanced Experimental and Behavioural Economics
• MATH5806 - Applied Regression Analysis
• MATH5835 - Stochastic Processes
• MATH5845 - Time Series
• MATH5855 - Multivariate Analysis
• MATH5905 - Statistical Inference
• MATH5945 - Categorical Data Analysis
• MATH5960 - Bayesian Inference and Computation
• COMP9311 - Database Systems
• COMP9417 - Machine Learning and Data Mining
• COMP9444 - Neural Networks and Deep Learning

Year Two: Specialised Coursework & Identification of Thesis Topic

During the second year, you’ll continue in the Marketing stream with a further year of advanced coursework.

You are recommended to complete the MARK8992 – Seminar in Consumer Behaviour course. You’ll choose up to four additional research courses from a range of electives in consultation with your supervisor and PGRC.

Your second year is also when you’ll identify your thesis topic with your supervisor. You’ll engage in literature review and research design and present your research proposal to the School at the end of the year.

Years Three – Four: Original Research & Your Doctoral Thesis

The final two years of the program are focused on conducting full-time research and completing your doctoral thesis. This is your opportunity to address some of the biggest challenges in Marketing and make a significant contribution to knowledge in the field. Your research will offer new critical thinking and withstand critical analysis from expert researchers in the area.

The UNSW Business School ranks 34th worldwide for Business & Management Studies.

An increasing number of PhD graduates find employment in business, government, and the non-profit sector. Nineteen of the largest ASX companies have PhD graduates on their senior executive teams.

Your Career Opportunities

Your PhD will set you on the path to a career in a premier research institution, anywhere in the world. We have students continue with their career development in top Australian universities including Monash University, UNSW, University of Queensland, Macquarie University, Queensland University of Technology, and University of Technology Sydney as well as leading overseas universities such as University of Pittsburgh, US, Can Tho University, Vietnam, Universitas Gadjah Mada, Indonesia, and Renmin University, China. Throughout your research degree, you’ll also have many opportunities to develop your teaching portfolio.

Beyond academia, there’s also significant demand in the private and public sectors for people with deep knowledge and sound research and analytical skills*.

Whether you’re looking to pursue a career in academia, or take your research skills out to industry, a PhD in Marketing from UNSW will get you there.

*Source:  2019 Advancing Australia’s Knowledge Economy Report

Degree type

Postgraduate Research

4 years full-time, 5-8 years part-time

Commencing terms

Term 1 – February

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Delivery mode, domestic / international.

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Supplementary PhD Programs

Give yourself an edge. Join a multidisciplinary PhD Program to enrich your graduate research experience. These programs are supplementary learning opportunities in addition to your core PhD studies. They provide the chance to work with others who share a passion for discovering new knowledge in your area of interest.

We currently offer a wide range of multidisciplinary programs with the details below. Each has a different focus, such as mental health, cancer, or infection and immunity. The programs feature a series of activities to enhance your learning experience. You can attend masterclasses, workshops and seminars, delivered by experts in your field. You will keep up to date with research findings and breakthrough discoveries. And you may have opportunities for mentoring and internships.

When you join a PhD Program, you’ll connect with graduate researchers from other disciplines. And you’ll engage with relevant external organisations. By participating, you’ll broaden your networks and improve your career prospects.

Please note, these programs run in addition to your PhD research . If you are looking for information about possible topics for your core PhD research, please explore the breadth of PhD research themes available.

Why join a PhD Program?

By joining a PhD Program, you will set yourself up for success. You'll have extra support and opportunities throughout your research degree. This will enable you to:

• Access a breadth of expertise from across the University
• Consider your research from the perspective of other disciplines
• Place your research in a broader multidisciplinary context
• Build multidisciplinary networks that lead to postdoctoral pathways
• Develop professional skills to enhance your career prospects
• Improve your research and communication skills to become an accomplished graduate researcher.

Are you eligible?

• To take part, you must be enrolled in a PhD at the University of Melbourne. Your thesis topic must relate to the PhD Program theme.
• When you join a PhD Program, you will remain enrolled in your current department.
• You can join a PhD Program at any time during your candidature. You will remain part of the program until you complete your doctoral studies.

Explore the individual PhD Programs

The Biomedical Engineering Innovation PhD Program is a multidisciplinary research training initiative. It is a supplementary learning opportunity that enriches the graduate research experience.

The program brings together people who work on research related to biomedical engineering, including:

• PhD students, supervisors and alumni from across the Melbourne Biomedical Precinct
• Industry and clinical partners.

The program is facilitated by:

• The Graeme Clark Institute
• The Department of Biomedical Engineering at the University of Melbourne.

Find out more

The Child and Adolescent Health PhD Program complements your PhD studies. As a participant, you will join more than 200 graduate researchers at the Melbourne Children’s Campus . This campus is a fully integrated paediatric teaching hospital, University department and research institute. Our research streams include:

• Cell biology
• Clinical sciences
• Population health
• Infection and immunity.

We undertake multidisciplinary research in the following areas:

• Clinical trials
• Stem cell medicine
• Global health
• Life-course (longitudinal population) studies
• Health services research
• Digital health
• Data science.

The Comprehensive Cancer PhD Program provides specialist cancer research training and support for PhD candidates. It complements your core PhD activities.

The program provides a unique opportunity for PhD candidates researching cancer-related topics to work together. It attracts PhD candidates from a range of disciplines.

To be eligible, you must be enrolled as a PhD student in a partner organisation. Together, these organisations form the Victorian Comprehensive Cancer Centre (VCCC) alliance . Through this program, you will experience clinical and research activities across the alliance.

Upon completion, you will be ready to conduct world-class cancer research. The program will also prepare you for a wide range of career options. It does this by broadening the scope of your research knowledge. And by providing professional development and career training programs.

The Interdisciplinary Graduate Research Program in Indigenous Settler Relations enhances the experience of Masters and PhD students by creating an enriching cohort experience. The program develops an intellectual community and facilitates opportunities for you to deepen your academic knowledge and skills.

The program is open to graduate researchers in any faculty. You must be undertaking graduate research related to Indigenous settler relations in Australia and the world.

As a participant, you will work with others who share a passion for discovering new knowledge about infection and immunity. In this program, you will:

• Learn from global leaders in infection and immunity
• Access high-calibre scientists and facilities
• Work in an environment where discovery research meets diagnosis and surveillance
• Work with experts in infectious diseases, epidemiology, genomics and more.

The Peter Doherty Institute for Infection and Immunity delivers this PhD Program. The institute is a joint venture between the University of Melbourne and the Royal Melbourne Hospital. You may join this program if you are:

• A graduate researcher at the Doherty Institute
• Enrolled in a PhD at the University of Melbourne.

The Doherty Institute is home to high-quality discovery research. It has large diagnostic operations in virology and bacteriology. So, the institute can provide vast research training opportunities in many areas, including:

• Epidemiology
• Clinical and translational research
• Infectious diseases surveillance
• Outbreak investigations.

As a program participant, you will access first-class research training in your primary discipline. And you can supplement this with extra workshops, seminars and potential internships. Our key partners in biopharmaceutical-linked industries provide these extra training opportunities. These connections will assist with future employment opportunities, beyond the pure research environment.

When you join the Medical Biology PhD Program, you will work with others who share a passion for research related to medical biology.

You will learn more about:

• Medical biology
• Research management
• Commercialisation of research
• Clinical translation.

The Medical Biology PhD Program is delivered by the Department of Medical Biology at the University of Melbourne. When you join, you will undertake research training at the Walter and Eliza Hall Institute of Medical Research (WEHI).

When you join the Mental Health PhD Program, you’ll feel part of a community. You will work with others who share a passion for discovering new knowledge about mental health. All graduate students from the University of Melbourne working in a mental Health related field are welcome to join any time. We have graduate researchers from a wide range of disciplines spread across at least 15 schools or departments at the University of Melbourne, including:

• Epidemiology and community mental health
• History and philosophy of psychiatry
• Psychiatric nursing
• Social work
• Linguistics

This interdisciplinary PhD program offers PhD candidates in mental health a unified research training experience. It is a joint initiative of the following schools and departments:

• School of Psychological Sciences
• Melbourne School for Population and Global Health,  Centre for Mental Health
• Department of Psychiatry
• The Florey Institute of Neuroscience and Mental Health

The Migration, Statelessness and Refugee Studies PhD Program is delivered by the Melbourne Social Equity Institute at the University of Melbourne.

You will work with others who share a passion for discovering new knowledge in this area. You will engage with researchers from other disciplines across the University. And you will connect with relevant external organisations.

These connections will allow you to:

• Consider your research from the perspective of others
• Develop your research in reference to current real-world challenges
• Enhance your career prospects.

During the program, you will attend masterclasses, workshops and seminars. There will be a focus on ethics and research methods. And you will learn how to communicate your research to diverse audiences.

The Melbourne Neuroscience PhD Program brings together graduate researchers from across disciplines. These researchers share a passion for discovering knowledge in the area of neuroscience. When you join, you will access the best in neuroscience research from across the university.   This is a competitive program that complements your core PhD project. You will receive close mentoring from experts in the field of neuroscience. And you will benefit from a broad range of research initiatives.

The Melbourne Neuroscience PhD Program will help you to:

• Connect with other researchers from across the University
• Build relationships with relevant external organisations
• Develop your career path after graduation
• Consider your research topic from different perspectives
• Contribute to the discovery of new knowledge
• Expand your professional and personal networks
• Learn how to engage with industry.

All graduate students from the University of Melbourne working in a Neuroscience related field are welcome to join any time, even if it is not their primary discipline. We have graduate researchers from a wide range of disciplines spread over 20+ schools/departments at the University of Melbourne, including:

• Anatomy and Neuroscience
• Biomedical Engineering
• Medicine and Radiology
• School of Population and Global Health
• Murdoch Children’s Research Institute
• Royal Melbourne hospital

The Population and Global Health Graduate Research Program provides an engaging and practical skills-based training environment and cohort experience for graduate researchers.

The program enables you to maximise the value of your graduate research experience. It also helps you to make informed choices about your future career path.

It will focus on:

• Public health
• Health policy
• Epidemiology and biostatistics.

First published on 22 February 2022.

Keep reading

Where your research can take you.

Your degree will prepare you for an academic career in research, but it can also lead to roles in the private sector, small business, government or not-for-profit organisations.

Explore research areas

Discover your graduate research options at the University of Melbourne.

International PhD opportunities

Discover the fully funded Joint PhD opportunities that are currently available with universities and research institutions around the world.

Get in touch to learn more about collaborating with the University of Melbourne.

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Office of Marketing and Communications

Home  >>  News  >>  Press Release

UT Tyler Celebrates First Cohort of Bachelor of Social Work Degree Candidates

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April 11, 2024

Media Contact:    Hannah Buchanan Editor/Writer–Strategic Communications & Media Relations Marketing and Communications The University of Texas at Tyler 903.539.7196 (cell)

The University of Texas at Tyler is celebrating the first cohort of Bachelor of Social Work degree candidates who will graduate this spring. Launched in 2020, UT Tyler’s BSW program was created to address the need for more qualified social workers in East Texas and the state.

“The projected need for social workers in Texas is growing,” said Richard Kenney, UT Tyler professor of practice and program director. “We congratulate these 19 students as they go on to provide meaningful service in our East Texas communities, the state and beyond.”

The cohort will be recognized during spring 2024 commencement at 9 a.m. Saturday, May 4, at the R. Don Cowan Fine and Performing Arts Center.

UT Tyler’s first cohort of BSW degree candidates are listed by hometown.

ATHENS – Bertha Lopez.

BROWNSBORO – Jack McNulty.

CANTON – Katie Nava.

GREENVILLE – Kinsey Bell.

MARSHALL – Diana Maldonado.

MABANK – Chloe Urrutia.

MINEOLA – Brandi O'Shea.

PANTEGO – Madeleine Price.

PENSACOLA – Alex White.

TIMPSON – Harlie Ware.

TYLER – Rylie Bay, Tiara Davis, Emily Fowler, Cadence Hiltz, Cheyenne Lortz and Lluvia Martinez.

VAN – Emily Presswood.

WHITEHOUSE – Amanda Fritter.

NEW JERSEY – Amanda Amorim.

UT Tyler recently earned initial professional accreditation for its program through February 2032 by the Council on Social Work Education, which provides a gold-star standard of accreditation for colleges and universities. Students who entered or completed the program prior to accreditation will be retroactively recognized as graduates of a CSWE-accredited program. For more information, visit uttyler.edu/programs/social-work-bsw/ .

With a mission to improve educational and health care outcomes for East Texas and beyond, UT Tyler offers more than 90 undergraduate and graduate programs to nearly 10,000 students. Through its alignment with UT Tyler Health Science Center and UT Health East Texas, UT Tyler has unified these entities to serve Texas with quality education, cutting-edge research and excellent patient care. Classified by Carnegie as a doctoral research institution and by U.S. News & World Report as a national university, UT Tyler has campuses in Tyler, Longview, Palestine and Houston.

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Graduate Coursework

Master of Marketing

Course overview.

Delivered by world-renowned faculty, this career-changing program will equip you to create and deliver powerful marketing strategies for any organisation.

The Melbourne Business School Master of Marketing is a flexible part-time program that gives busy professionals the opportunity to add value to their organisation and career as they study.

The program will broaden your general management skills and enhance your strategic marketing prowess through a greater understanding of consumer behaviour, product and brand management, market research, data analysis and other areas.

You will also gain valuable knowledge of:

• Changes in marketing management theory and practice
• Market structure and operation in dynamic, global, information-intensive environments
• Cutting-edge marketing concepts, processes and managerial frameworks
• Practical tools and techniques for marketing analysis, planning, implementation and evaluation
• Principal business functions, including accounting, economics and management.

Drawing on lessons from lectures, seminars, site visits, applied projects and published and live case studies, you will learn to lead, manage and communicate the value of effective marketing across business functions.

For more information about the program from Melbourne Business School Ltd, visit the Master of Marketing page on Melbourne Business Schools' website.

Related study areas

• Business and economics