business planning template excel

Free Business Plan Excel Template [Excel Download]

Written by Dave Lavinsky

A business plan is a roadmap for growing your business. Not only does it help you plan out your venture, but it is required by funding sources like banks, venture capitalists and angel investors.

Download our Ultimate Business Plan Template here >

The body of your business plan describes your company and your strategies for growing it. The financial portion of your plan details the financial implications of your business: how much money you need, what you project your future sales and earnings to be, etc.

Below you will be able to download our free business plan excel template to help with the financial portion of your business plan. You will also learn about the importance of the financial model in your business plan.

Download the template here: Financial Plan Excel Template  

How to Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less! It includes a simple, plug-and-play financial model and a fill-in-the-blanks template for completing the body of your plan.

What’s Included in our Business Plan Excel Template

Our business plan excel template includes the following sections:

Income Statement : A projection of your business’ revenues, costs, and expenses over a specific period of time. Includes sections for sales revenue, cost of goods sold (COGS), operating expenses, and net profit or loss.

Example 5 Year Annual Income Statement

Cash Flow Statement : A projection of your business’ cash inflows and outflows over a specific period of time. Includes sections for cash inflows (such as sales receipts, loans, and investments), cash outflows (such as expenses, salaries, and loan repayments), and net cash flow.

Example 5 Year Annual Cash Flow Statement

Balance Sheet : A snapshot of your business’ financial position at a specific point in time. Includes sections for assets (such as cash, inventory, equipment, and property), liabilities (such as loans, accounts payable, and salaries payable), and owner’s equity (such as retained earnings and capital contributions).

Example 5 Year Annual Balance Sheet

Download the template here: Business Plan Excel Template 

The template is easy to customize according to your specific business needs. Simply input your own financial data and projections, and use it as a guide to create a comprehensive financial plan for your business. Remember to review and update your financial plan regularly to track your progress and make informed financial decisions.

Finish Your Business Plan Today!

The importance of the financial model in your business plan.

A solid financial model is a critical component of any well-prepared business plan. It provides a comprehensive and detailed projection of your business’ financial performance, including revenue, expenses, cash flow, and profitability. The financial model is not just a mere set of numbers, but a strategic tool that helps you understand the financial health of your business, make informed decisions, and communicate your business’ financial viability to potential investors, lenders, and other stakeholders. In this article, we will delve into the importance of the financial model in your business plan.

• Provides a roadmap for financial success : A well-structured financial model serves as a roadmap for your business’ financial success. It outlines your revenue streams, cost structure, and cash flow projections, helping you understand the financial implications of your business strategies and decisions. It allows you to forecast your future financial performance, set financial goals, and measure your progress over time. A comprehensive financial model helps you identify potential risks, opportunities, and areas that may require adjustments to achieve your financial objectives.
• Demonstrates financial viability to stakeholders : Investors, lenders, and other stakeholders want to see that your business is financially viable and has a plan to generate revenue, manage expenses, and generate profits. A robust financial model in your business plan demonstrates that you have a solid understanding of your business’ financials and have a plan to achieve profitability. It provides evidence of the market opportunity, pricing strategy, sales projections, and financial sustainability. A well-prepared financial model increases your credibility and instills confidence in your business among potential investors and lenders.
• Helps with financial decision-making : Your financial model is a valuable tool for making informed financial decisions. It helps you analyze different scenarios, evaluate the financial impact of your decisions, and choose the best course of action for your business. For example, you can use your financial model to assess the feasibility of a new product launch, determine the optimal pricing strategy, or evaluate the impact of changing market conditions on your cash flow. A well-structured financial model helps you make data-driven decisions that are aligned with your business goals and financial objectives.
• Assists in securing funding : If you are seeking funding from investors or lenders, a robust financial model is essential. It provides a clear picture of your business’ financials and shows how the funds will be used to generate revenue and profits. It includes projections for revenue, expenses, cash flow, and profitability, along with a breakdown of assumptions and methodology used. It also provides a realistic assessment of the risks and challenges associated with your business and outlines the strategies to mitigate them. A well-prepared financial model in your business plan can significantly increase your chances of securing funding as it demonstrates your business’ financial viability and growth potential.
• Facilitates financial management and monitoring : A financial model is not just for external stakeholders; it is also a valuable tool for internal financial management and monitoring. It helps you track your actual financial performance against your projections, identify any deviations, and take corrective actions if needed. It provides a clear overview of your business’ cash flow, profitability, and financial health, allowing you to proactively manage your finances and make informed decisions to achieve your financial goals. A well-structured financial model helps you stay on top of your business’ financials and enables you to take timely actions to ensure your business’ financial success.
• Enhances business valuation : If you are planning to sell your business or seek investors for an exit strategy, a robust financial model is crucial. It provides a solid foundation for business valuation as it outlines your historical financial performance, future projections, and the assumptions behind them. It helps potential buyers or investors understand the financial potential of your business and assess its value. A well-prepared financial model can significantly impact the valuation of your business, and a higher valuation can lead to better negotiation terms and higher returns on your investment.
• Supports strategic planning : Your financial model is an integral part of your strategic planning process. It helps you align your financial goals with your overall business strategy and provides insights into the financial feasibility of your strategic initiatives. For example, if you are planning to expand your business, enter new markets, or invest in new technologies, your financial model can help you assess the financial impact of these initiatives, including the investment required, the expected return on investment, and the timeline for achieving profitability. It enables you to make informed decisions about the strategic direction of your business and ensures that your financial goals are aligned with your overall business objectives.
• Enhances accountability and transparency : A robust financial model promotes accountability and transparency in your business. It provides a clear framework for setting financial targets, measuring performance, and holding yourself and your team accountable for achieving financial results. It helps you monitor your progress towards your financial goals and enables you to take corrective actions if needed. A well-structured financial model also enhances transparency by providing a clear overview of your business’ financials, assumptions, and methodologies used in your projections. It ensures that all stakeholders, including investors, lenders, employees, and partners, have a clear understanding of your business’ financial performance and prospects.

In conclusion, a well-prepared financial model is a crucial component of your business plan. It provides a roadmap for financial success, demonstrates financial viability to stakeholders, helps with financial decision-making, assists in securing funding, facilitates financial management and monitoring, enhances business valuation, supports strategic planning, and enhances accountability and transparency in your business. It is not just a set of numbers, but a strategic tool that helps you understand, analyze, and optimize your business’ financial performance. Investing time and effort in creating a comprehensive and robust financial model in your business plan is vital for the success of your business and can significantly increase your chances of achieving your financial goals.

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10 Free Business Plan Templates in Word, Excel, & ClickUp

Praburam Srinivasan

Growth Marketing Manager

February 13, 2024

Turning your vision into a clear and coherent business plan can be confusing and tough. 

Hours of brainstorming and facing an intimidating blank page can raise more questions than answers. Are you covering everything? What should go where? How do you keep each section thorough but brief?

If these questions have kept you up at night and slowed your progress, know you’re not alone. That’s why we’ve put together the top 10 business plan templates in Word, Excel, and ClickUp—to provide answers, clarity, and a structured framework to work with. This way, you’re sure to capture all the relevant information without wasting time. 

And the best part? Business planning becomes a little less “ugh!” and a lot more “aha!” 🤩

What is a Business Plan Template?

What makes a good business plan template, 1. clickup business plan template, 2. clickup sales plan template, 3. clickup business development action plan template, 4. clickup business roadmap template, 5. clickup business continuity plan template, 6. clickup lean business plan template, 7. clickup small business action plan template, 8. clickup strategic business roadmap template , 9. microsoft word business plan template by microsoft, 10. excel business plan template by vertex42.

A business plan template is a structured framework for entrepreneurs and business executives who want to create business plans. It comes with pre-arranged sections and headings that cover key elements like the executive summary , business overview, target customers, unique value proposition, marketing plans, and financial statements.  

A good business plan template helps with thorough planning, clear documentation, and practical implementation. Here’s what to look for:

• Comprehensive structure: A good template comes with all the relevant sections to outline a business strategy, such as executive summary, market research and analysis, and financial projections 
• Clarity and guidance: A good template is easy to follow. It has brief instructions or prompts for each section, guiding you to think deeply about your business and ensuring you don’t skip important details
• Clean design: Aesthetics matter. Choose a template that’s not just functional but also professionally designed. This ensures your plan is presentable to stakeholders, partners, and potential investors
• Flexibility : Your template should easily accommodate changes without hassle, like adding or removing sections, changing content and style, and rearranging parts 🛠️ 

While a template provides the structure, it’s the information you feed it that brings it to life. These pointers will help you pick a template that aligns with your business needs and clearly showcases your vision.

10 Business Plan Templates to Use in 2024

Preparing for business success in 2024 (and beyond) requires a comprehensive and organized business plan. We’ve handpicked the best templates to help you guide your team, attract investors, and secure funding. Let’s check them out.

If you’re looking to replace a traditional business plan document, then ClickUp’s Business Plan Template is for you!

This one-page business plan template, designed in ClickUp Docs , is neatly broken down into the following sections:

• Company description : Overview, mission, vision, and team
• Market analysis : Problem, solution, target market, competition, and competitive advantage
• Sales and marketing strategy : Products/services and marketing channels
• Operational plan : Location and facilities, equipment and tools, manpower, and financial forecasts
• Milestones and metrics: Targets and KPIs

Customize the template with your company logo and contact details, and easily navigate to different sections using the collapsible table of contents. The mini prompts under each section guide you on what to include—with suggestions on how to present the data (e.g., bullet lists, pictures, charts, and tables). 

You can share the document with anyone via URL and collaborate in real time. And when the business plan is ready, you have the option to print it or export it to PDF, HTML, or Markdown.

But that’s not all. This template is equipped with basic and enterprise project management features to streamline the business plan creation process . The Topics List view has a list of all the different sections and subsections of the template and allows you to assign it to a team member, set a due date, and attach relevant documents and references.

Switch from List to Board view to track and update task statuses according to the following: To Do, In Progress, Needs Revision, and Complete. 

This template is a comprehensive toolkit for documenting the different sections of your business plan and streamlining the creation process to ensure it’s completed on time. 🗓️

If you’re looking for a tool to kickstart or update your sales plan, ClickUp’s Sales Plan Template has got you covered. This sales plan template features a project summary list with tasks to help you craft a comprehensive and effective sales strategy. Some of these tasks include:

• Determine sales objectives and goals
• Draft positioning statement
• Perform competitive analysis
• Draft ideal customer persona
• Create a lead generation strategy

Assign each task to a specific individual or team, set priority levels , and add due dates. Specify what section of the sales plan each task belongs to (e.g., executive summary, revenue goals, team structure, etc.), deliverable type (such as document, task, or meeting), and approval state (like pending, needs revisions, and approved).

And in ClickUp style, you can switch to multiple views: List for a list of all tasks, Board for visual task management, Timeline for an overview of task durations, and Gantt to get a view of task dependencies. 

This simple business plan template is perfect for any type of business looking to create a winning sales strategy while clarifying team roles and keeping tasks organized. ✨

Thinking about scaling your business’s reach and operations but unsure where or how to start? It can be overwhelming, no doubt—you need a clear vision, measurable goals, and an actionable plan that every member of your team can rally behind. 

Thankfully, ClickUp’s Business Development Action Plan Template is designed to use automations to simplify this process so every step toward your business growth is clear, trackable, and actionable.

Start by assessing your current situation and deciding on your main growth goal. Are you aiming to increase revenue, tap into new markets, or introduce new products or services? With ClickUp Whiteboards or Docs, brainstorm and collaborate with your team on this decision.

Set and track your short- and long-term growth goals with ClickUp’s Goals , break them down into smaller targets, and assign these targets to team members, complete with due dates. Add these targets to a new ClickUp Dashboard to track real-time progress and celebrate small wins. 🎉

Whether you’re a startup or small business owner looking to hit your next major milestone or an established business exploring new avenues, this template keeps your team aligned, engaged, and informed every step of the way.

ClickUp’s Business Roadmap Template is your go-to for mapping out major strategies and initiatives in areas like revenue growth, brand awareness, community engagement, and customer satisfaction. 

Use the List view to populate tasks under each initiative. With Custom Fields, you can capture which business category (e.g., Product, Operations, Sales & Marketing, etc.) tasks fall under and which quarter they’re slated for. You can also link to relevant documents and resources and evaluate tasks by effort and impact to ensure the most critical tasks get the attention they deserve. 👀

Depending on your focus, this template provides different views to show just what you need. For example, the All Initiatives per Quarter view lets you focus on what’s ahead by seeing tasks that need completion within a specific quarter. This ensures timely execution and helps in aligning resources effectively for the short term.

This template is ideal for business executives and management teams who need to coordinate multiple short- and long-term initiatives and business strategies.

In business, unexpected threats to operations can arise at any moment. Whether it’s economic turbulence, a global health crisis, or supply chain interruptions, every company needs to be ready. ClickUp’s Business Continuity Plan Template lets you prepare proactively for these unforeseen challenges.

The template organizes tasks into three main categories:

• Priorities: Tasks that need immediate attention
• Continuity coverage: Tasks that must continue despite challenges
• Guiding principles: Resources and protocols to ensure smooth operations

The Board view makes it easy to visualize all the tasks under each of these categories. And the Priorities List sorts tasks by those that are overdue, the upcoming ones, and then the ones due later.

In times of uncertainty, being prepared is your best strategy. This template helps your business not just survive but thrive in challenging situations, keeping your customers, employees, and investors satisfied. 🤝

Looking to execute your business plan the “lean” way? Use ClickUp’s Lean Business Plan Template . It’s designed to help you optimize resource usage and cut unnecessary steps—giving you better results with less effort.

In the Plan Summary List view, list all the tasks that need to get done. Add specific details like who’s doing each task, when it’s due, and which part of the Business Model Canvas (BMC) it falls under. The By Priority view sorts this list based on priorities like Urgent, High, Normal, and Low. This makes it easy to spot the most important tasks and tackle them first.

Additionally, the Board view gives you an overview of task progression from start to finish. And the BMC view rearranges these tasks based on the various BMC components. 

Each task can further be broken down into subtasks and multiple checklists to ensure all related action items are executed. ✔️

This template is an invaluable resource for startups and large enterprises looking to maximize process efficiencies and results in a streamlined and cost-effective way.

The Small Business Action Plan Template by ClickUp is tailor-made for small businesses looking to transform their business ideas and goals into actionable steps and, eventually, into reality. 

It provides a simple and organized framework for creating, assigning, prioritizing, and tracking tasks. And in effect, it ensures that goals are not just set but achieved. Through the native dashboard and goal-setting features, you can monitor task progress and how they move you closer to achieving your goals.

Thanks to ClickUp’s robust communication features like chat, comments, and @mentions, it’s easy to get every team member on the same page and quickly address questions or concerns.

Use this action plan template to hit your business goals by streamlining your internal processes and aligning team efforts.

For larger businesses and scaling enterprises, getting different departments to work together toward a big goal can be challenging. The ClickUp Strategic Business Roadmap Template makes it easier by giving you a clear plan to follow.

This template is packaged in a folder and split into different lists for each department in your business, like Sales, Product, Marketing, and Enablement. This way, every team can focus on their tasks while collectively contributing to the bigger goal.

There are multiple viewing options available for team members. These include:

• Progress Board: Visualize tasks that are on track, those at risk, and those behind
• Gantt view: Get an overview of project timelines and dependencies
• Team view: See what each team member is working on so you can balance workloads for maximum productivity

While this template may feel overwhelming at first, the getting started guide offers a step-by-step breakdown to help you navigate it with ease. And like all ClickUp templates, you can easily customize it to suit your business needs and preferences.

Microsoft’s 20-page traditional business plan template simplifies the process of drafting comprehensive business plans. It’s made up of different sections, including:

• Executive summary : Highlights, objectives, mission statement, and keys to success
• Description of business: Company ownership and legal structure, hours of operation, products and services, suppliers, financial plans, etc.
• Marketing: Market analysis, market segmentation, competition, and pricing
• Appendix: Start-up expenses, cash flow statements, income statements, sales forecast, milestones, break-even analysis, etc.

The table of contents makes it easy to move to different sections of the document. And the text placeholders under each section provide clarity on the specific details required—making the process easier for users who may not be familiar with certain business terminology.

No business template roundup is complete without an Excel template. This business plan template lets you work on your business financials in Excel. It comes with customizable tables, formulas, and charts to help you look at the following areas:

• Highlight charts
• Market analysis
• Start-up assets and expenses
• Sales forecasts
• Profit and loss
• Balance sheet
• Cash flow projections
• Break-even analysis

This Excel template is especially useful when you want to create a clear and visual financial section for your business plan document—an essential element for attracting investors and lenders. However, there might be a steep learning curve to using this template if you’re not familiar with business financial planning and using Excel.

Try a Free Business Plan Template in ClickUp

Launching and running a successful business requires a well-thought-out and carefully crafted business plan. However, the business planning process doesn’t have to be complicated, boring, or take up too much time. Use any of the above 10 free business plan formats to simplify and speed up the process.

ClickUp templates go beyond offering a solid foundation to build your business plans. They come with extensive project management features to turn your vision into reality. And that’s not all— ClickUp’s template library offers over 1,000 additional templates to help manage various aspects of your business, from decision-making to product development to resource management .

Sign up for ClickUp’s Free Forever Plan today to fast-track your business’s growth! 🏆

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Download Business Plan Template In Excel

• Budget , Business management , Excel Templates

Kickstart Your Business Success with Our Free Excel Business Plan Template

Charting a path to success for your business can be overwhelming, especially when it comes to organizing and managing the myriad elements that constitute a business plan. That’s why we’re thrilled to introduce our free, comprehensive Business Plan Excel template. With multiple, integrated sheets for every facet of your planning needs, this template streamlines your strategic process, saving you time and effort.

What Is Included in Our Sample Business Plan Template in Excel?

Our Excel business plan template is meticulously designed and includes the following components:

• Sales Planning / Forecasting Template : This template enables you to plan product-wise and year-wise sales. By analyzing trends over the previous two years, you can forecast sales for the coming year and make informed business decisions.
• Profit and Loss Template : This sheet will help you track your revenues, costs, and expenses to determine your business’s profitability over a period of time.
• Balance Sheet Template : It provides a snapshot of your company’s financial position at a particular moment, illustrating what the company owns (assets) and owes (liabilities), and the amount invested by shareholders (equity).
• Cash Flow Template : With this, you can manage your cash position by tracking the inflow and outflow of cash in your business. This template helps in monitoring your liquidity and understanding if you have enough cash to cover your expenses.
• Budget Template : This facilitates the allocation and tracking of financial resources, ensuring you don’t overspend and stay on the right financial track.
• Break-Even Analysis Template : This crucial template calculates the point where your total cost equals your total revenue. Understanding your break-even point can help guide pricing strategy, monitor efficiency, and make profitable business decisions.

How to Use the Excel Business Plan Template?

Using our comprehensive Excel business plan template is simple:

• Download the Template : Start by downloading our free Business Plan Excel template.
• Input Your Data : Enter your business data into each sheet. Each section comes with clear instructions on what information is needed.
• Analyze and Plan : Use the data you’ve entered to analyze your current business situation, make projections, and develop strategic plans.
• Update Regularly : As your business evolves, so should your business plan. Regularly update the data in the template to keep your plan relevant and responsive to your business’s changing circumstances.

Why Use the Excel Business Plan Template?

Our Excel business plan template offers a host of benefits:

• Comprehensive : It covers every aspect of your business plan, eliminating the need for multiple documents or programs.
• Easy to Use : The template is designed to be user-friendly, making it easy for anyone, regardless of their familiarity with Excel.
• Customizable : The template can be modified to suit the specific needs and nature of your business.
• Effective Visualization : The template includes graphs and charts, transforming your data into a visual format that’s easier to understand and present.
• Free : Our template is completely free, making it a cost-effective solution for business planning.

In conclusion, our Excel business plan template simplifies the planning process by consolidating all elements of a business plan into a single, comprehensive document. Whether you’re drafting your first business plan or refining an existing one, this template can be an invaluable tool. So, download our free Excel business plan template today and embark on a strategic journey to business success!

Users of This Free Business Plan Template

The Excel Business Plan Template is designed for a wide variety of users who need to develop a structured and strategic approach to their business planning. Here’s a list of individuals and entities who could greatly benefit from using this template:

• Entrepreneurs and Startups : If you’re in the initial stages of starting a business, this template can help you plan, analyze, and forecast various aspects of your business such as sales, finances, and cash flow.
• Small Business Owners : For existing small businesses, this template can help monitor performance, manage finances, and plan for future growth.
• Financial Analysts and Managers : These professionals can use this template to gain insights into the financial health of a business, plan budgets, and conduct break-even analysis.
• Freelancers and Solopreneurs : Even if you’re a one-person business, this template can help keep track of your finances, forecast your revenue, and manage your cash flow efficiently.
• Consultants and Business Advisors : These individuals can utilize the template to assist their clients in developing business plans, improving financial management, and setting strategic goals.
• Non-profit Organizations : Even though their goals might not be profit-oriented, non-profit organizations can also benefit from this template to manage their finances, plan budgets, and conduct break-even analysis for their fundraising events or projects.

Remember, the key to leveraging this tool effectively is to customize it to the unique needs and circumstances of your business or project. No matter your industry or the size of your business, our Excel Business Plan Template can be a valuable tool in your strategic planning toolkit.

Download this Business Plan template in Excel Format

Our easy to use editable Excel templates and save your significant amount of time and effort. Here’s how to download and use one of our templates:

Download this free Excel Template : Once you’ve browsed through our collection of templates and find the one that best fits your needs. Once you’ve found the template you want, click on the download button.

Replace sample data with your actual data: Once the template is downloaded, open it in Excel. You’ll see that it is already set up with sample data. To start analyzing your own data, simply replace the sample data with your actual data.

Customize the template: Our templates are completely editable, which means you can customize them to fit your specific needs. For example, you can change the formatting, add or remove columns, or create new charts and graphs.

Use the Excel template: Once you’ve fed in your data and customized the template, you’re ready to start using it for data analysis. Use the various tools and features of Excel to analyze and visualize your data, and make informed business decisions.

Save and share: Once you’ve finished working on the template, save it to your computer and share it with other members of your team or stakeholders as needed.

Click Download Button To Get Business Plan Excel Template

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Business Plan Template

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Create a business plan

You've been dreaming of starting your own business. You've started with some concrete steps, and you're ready to put your proposal together. But how do you start, and how do you know when you have the right information?

How to get it done

Create a business plan with templates in Word:

Start with a template

Download these templates from the Office Templates site to create your plan:

Fill in your Business plan .

Analyze your market with the Business market analysis template .

Detail your financials in a Financial plan .

Divide up the work and track deliverables with this Business plan checklist .

Wrap up with this Business startup checklist .

Need a little help?

Learn how to:

Start a document from a template .

Apply themes to change your plan's look.

Related resources

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Must follow steps for starting a successful business

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Free Business Plan Template for Excel

Ajay Jagtap

• October 31, 2023

With 1 in 8 people using Excel, I’d be hard-pressed to believe that anyone has never used it at some point in life.

While we have all used it at least once—be it for school homework, college assignments, or travel planning—we never really got the hang of it.

(Excel formulas are tough!)

Preparing a business plan from scratch using Excel is not a joke; we get that. That’s why we created this business plan template in Excel .

So, no more worrying about Excel formulas or plan structure—download the document and follow the instructions in the article for successful business planning.

Sounds good? Let’s start with understanding the pros and cons of using Excel for planning:

Pros and Cons of Using Excel for Business Plans

Before we head to discussing the Excel business plan template, let’s understand the pros and cons of using Excel for business planning:

• Free to use:  MS Excel is 100% free for all its users, making it a cost-effective choice.
• Data Analysis:  Excel is a powerful tool for performing various financial and data analyses and calculations.
• Collaboration: Collaborating with your team while working on a project using Excel is easier.
• Lack of automation: Excel may not help create dynamic business plans with automated features.
• Limited presentation:  Excel cannot create an appealing business plan like a business plan software.
• Complex formulas: Excel’s formulas are complex and require a significant learning curve to master.

So these were the pros and cons. Let’s cut to the chase and discuss the key components of our free business plan Excel template.

Key Components of Our Excel Business Plan Template

It’s a fact—you cannot use Excel to create the entire plan from scratch, no! Excel is a powerful tool for complex calculations and analyses; let’s use it for that only.

So, we’ll use this business plan Excel template only to perform complex financial analyses and calculations—to prepare financial projections.

Following are the critical components of a good business plan template you must include in your financial plan:

1. Income Statement

The income statement is one of the key financial statements of your financial plan that highlights its profit and loss over a given period of time.

The critical components of your income statement include—revenue/sales, Cost of Goods Sold (COGS), operational costs, EBITDA, interest, and others.

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2. Balance Sheet

Your balance sheet is a statement that reports your company’s assets, liabilities, and shareholder equity, providing a snapshot of its financial position at a specific period of time.

The statement helping you calculate financial ratios includes the following:

• Assets—e.g. Inventory, cash, property.
• Liabilities—e.g. Accounts payable, loans, salaries to be paid.
• Owners equity—e.g. Capital investment/contribution.

3. Cash Flow Statement

The cash flow statement of your financial plan is the projection of your cash in and outflows over a certain period of time.

As one of three key components of your financial plan, the cash flow statement summarizes the amount of cash or cash equivalents entering or leaving your company.

4. Break-Even Analysis

A break-even analysis helps you determine the number of units you need to sell to cover all fixed and variable costs.

The break-even point is considered a measure of safety margin, and anything you sell beyond the point will result in profit.

While your balance sheet already highlights the assets, liabilities, and owner’s equity, assets are considered critical for investors to assess the company’s financial health. So, our simple business plan template (Excel) has a separate sheet for business assets.

6. Accounts Payable & Receivable

The accounts payable refer to the amount due to vendors or suppliers for services or goods received, whereas accounts receivable represent the money due to the company.

The increase or decrease in your accounts payable or receivable can be seen in your cash flow statement.

7. Working Capital

Working capital is the subtraction of your current liabilities from your current assets. As a critical element in identifying your company’s health, it helps investors understand if it has enough capital to pay employees and fund operations to meet short-term goals.

Download the Financial Forecast Template In Excel

We discussed all the critical statements to be covered in your financial plan. Now what? It’s time for you to download the financial forecast template and start preparing your financial plan.

Unlike other free Excel templates, this template has all the reports with the suggested revenue streams, expenses, and other details.

You can directly download and use the template to forecast cash flow, create balance sheets, and prepare income statements that provide detailed information about your revenue and expenses. So what are you waiting for?

How to Use an Excel Business Plan Template

We’re hoping you’ve already downloaded the business plan template. So, the question arises: How can this Excel template be used to prepare realistic forecasts?

Let’s get this over with:

Understand the template structure

Before you start planning, you must understand the structure of the financial portion of your business plan. Get a thorough review of the template and understand:

• What critical statements does it include?
• What are the revenue streams?
• What are considered to be assets and liabilities?
• What does the taxation structure look like?

And others. Once you thoroughly understand the structure, you can move ahead with the next step.

Analyze historical data

Financial forecasting is about assumptions—a lot of them, but accurate ones. If you’re a total stranger to financial forecasting, analyzing historical data will help you get off on the right foot.

Analyze the historical data and try to gain insights about your business financials:

• Monthly revenue over the last year?
• How much you’re spending on day-to-day operations?
• What is your sales growth rate? How fast is it increasing over time?

And others. These historical figures will be of massive help in the next step.

Make pre-assumptions

As I said before, financial forecasts heavily rely on certain assumptions like sales forecasts, operational expenses, revenue growth, and others.

So, in this step, you’ll make assumptions about these variables based on the historical data to make them realistic and accurate.

Prepare key financial reports

Once you have made pre-assumptions, it’s time to prepare forecasts. Don’t overwhelm yourself with a lot of numbers; start by preparing critical financial reports that include—a cash flow statement, balance sheet, and income statement.

Other statements of your plan rely heavily on these reports, so the process will become much easier after having prepared these three beforehand.

Monitor and track progress

After preparing your financial reports, the next step is timely monitoring these reports and tracking progress.

You can compare your assumptions with actual results to see if your projections are accurate and relevant to the changing market trends.

Analyzing metrics like customer acquisition rate, acquisition costs, net profit, and gross margin will help track progress.

If you follow these steps rigorously, you can surely make a decent plan to support your business strategies and achieve financial goals.

Still, it was just about financial planning. What about the entire business plan? Excel is a no-go for business planning; let’s see why.

How Excel may not be the best choice for business planning?

Since Excel doesn’t offer all the necessary features for business planning that a business plan software like Upmetrics would, it is not the tool to be used to create a comprehensive business plan.

Following are a few reasons why Excel may not be a better choice for business planning compared to a tool like Upmetrics:

• Limited features: Since it is not designed specifically for planning, it has limited business planning features compared to software like Upmetrics. A business planning software may include features like business plan builder, financial forecasting, and pitch deck creator.
• Limited collaboration: Everyone knows Excel isn’t the tool with the best collaboration features. Business plan software offers collaboration features, allowing multiple team members to work on a business plan simultaneously.
• No Automation: Upmetrics comes with many automation features like AI assistant and financial forecasting tool, helping entrepreneurs and small businesses save time and reduce human errors.
• No customizable templates: Upmetrics has 400+ business plan examples and templates that make it easier for new users to get started, which has not been the case with Excel.

These were just a few of many reasons why a planning tool is a better alternative than Excel to create a comprehensive plan to support their business strategy.

Improve Your Business Financial Plan with Upmetrics

I’d surely have recommended Excel for financial planning if you had asked maybe a decade ago.

Today? There’s no way Excel stands a chance when competing with a cutting-edge AI business planning solution like Upmetrics.

Upmetrics simplifies business planning with its library of business templates, financial forecasting tool, and AI-powered assistant, making it a much more efficient alternative to Excel.

What are you waiting for? Start planning today!

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Fill-in-the-blanks, AI-assistance, and automatic financials make it easy.

Frequently Asked Questions

How do i create a business plan in excel.

It’s challenging to draft an entire business plan in Excel. However, you can use Excel to create the financial portion of your plan using a free business plan Excel template. A ready-made template is always better and faster than preparing your financial reports from scratch.

Are there any alternatives to Excel for creating a business plan?

Yes, there are a few alternatives to Excel for creating a business plan. However, using a business plan software like Upmetrics would be a better alternative to creating a business plan than others.

Why should I use an Excel template for my business financial plan?

You cannot certainly master Excel formulas in one day, and preparing advanced financial reports from scratch means you must be very good at accounting, budgeting, and Excel sheets and ready to spare some intense hours.

So, considering the complexity of Excel—using a ready-made template seems like a great starting point for budding entrepreneurs with no financial planning experience.

Are there any free business plan templates available in Excel?

Although it’s tough to create the entire business plan in Excel from scratch, Upmetrics offers a free business plan Excel template to help you gain inspiration and make the financial portion of your business plan.

Can I share my financial plan online with others using Excel?

Yes, you can share your financial plan online with others using Excel. To share your document with others, simply click on the “Share with People” option and enter their email addresses, and you have shared the doc.

About the Author

Ajay is a SaaS writer and personal finance blogger who has been active in the space for over three years, writing about startups, business planning, budgeting, credit cards, and other topics related to personal finance. If not writing, he’s probably having a power nap. Read more

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Ready-Made Business Plan Templates in Excel and Word

We offer a wide range of pre-written business plans tailored to various types of businesses. Our premium Word business plan templates come with fully customizable Excel financials. Pick your industry now.

Download a Ready-Made Business Plan Template in Word Format with Customizable Pro-forma Financials in Excel

You don’t need to break your wallet or spend weeks and months to create a professional business plan anymore. Thanks to Business & Plans, you are now able to download a pre-written business plan template specific to your sector or type of business. The fully editable ready-made business plan sample in Word also comes with a customizable Excel financial plan that you can easily tailor to your particular business. Don’t waste your time and money on long-term expensive business planning software subscriptions, purchase your affordable premium business plan template with customized financials today and complete it within a few hours only. Even better, you get to keep the business plan template for life which means you can use it as many times as needed in the future. Check below our selection of ready-made business plan samples.

Event Planning Business Plan Template

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Our word business plan templates include all you need to make a strong business case.

Our ready-made Word business plan templates and samples include a full, pre-written text tailored to your particular sector of interest. The main sections of our business plan template comprise an Executive Summary, The Problem Opportunity, your Mission & Vision, your Business Model, a description of your Products & Services, a Market Analysis, your Marketing Plan, your Operating Plan, your Hiring Plan, Key Milestones and a detailed Financial Plan.

Our Business Plan Template Includes a Fully Editable Financial Plan in Excel

It is very important to develop a full fledged financial plan for your new business idea. Actually, a detailed and robust financial plan is an integral part of your startup business plan and to save you time and money, we have included a customizable Excel financial model with all our business plan templates. You don’t need to have any accounting or financial expertise to be able to use our financial models. Just edit a few inputs and the model automatically generates key financial statements including Profit & Loss, Cash Flows and Balance Sheet tables which you can easily paste in the business plan, hassle-free.

Our Business Plan Template Is The Most Cost-Effective Solution for Business Planning

Our pre-written business plan templates with financials are the most cost-effective solution for all your business planning needs. Whether you are preparing a business plan to pitch your project to prospective investors or in case you are developing a business plan to simply understand the potential of your next startup idea, our solution will not break the bank. Actually, we are confident you will save hundreds if not thousands of dollars if you choose to purchase one of our ready made business plans compared to other solutions on the market. Moreover, you will also save tons of time and effort since we have already done most of the job for you.

The Benefits of our Excel Business Plan Templates with Pre-written Text in Word

Our ready-made business plan templates in Word and Excel offer several benefits for entrepreneurs and business owners:

Time Efficiency

• Our business plan and financials templates provide a structured framework, saving you time and effort in creating a business plan from scratch.
• Pre-formatted sections and tables help streamline the process, allowing you to focus on content rather than formatting.

Guidance and Structure

• Our ready-made templates include guidelines and prompts for each section, ensuring that you cover essential elements of your business plan.
• They follow a standard structure, helping you organize your thoughts and present information in a logical order.

Professional Appearance

• Our off the shelf business plan templates come with built-in designs and formatting, giving your business plan a polished and professional look.
• Consistent formatting throughout the document enhances readability and makes a positive impression on potential investors or stakeholders.

Customization Options

• While our business plan samples provide a basic structure, they are usually customizable to suit your specific business needs.
• You can modify sections, add or remove content, and adjust formatting to align with your business goals and industry requirements.

Financials Templates in Excel

• Our Excel financials include financial models and projections, making it easier for you to create a comprehensive financial plan.
• Built-in formulas and functions help with calculations, ensuring accuracy in financial forecasts.

Accessibility and Familiarity

• Word and Excel are widely used software applications, and many people are familiar with their interfaces.
• Using these formats makes it easier for collaborators, investors, or lenders to review and provide feedback on your business plan.

Cost-Effective

• Our ready-made business plan templates are cost-effective providing a budget-friendly option for individuals or small businesses with limited resources.
• Save tons of time and money by leveraging a pre-written business plan and focus on your core idea and project. 

Other Benefits

• Our templates can serve as educational tools, helping users understand the key components of a business plan and the information required for strategic planning.
• Standardized templates ensure consistency across different versions of your business plan, facilitating updates and revisions over time.
• Business plan templates can be valuable for individuals who may not have extensive business planning experience, providing a structured guide that simplifies the process.

Microsoft Excel

11 minute read

34 Excel Business Templates for Workplace Productivity (2024 Update)

Krystal Tolani Motwani

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Join the Excel conversation on Slack

Ask a question or join the conversation for all things Excel on our Slack channel.

There’s a reason Excel is so ubiquitous in the workplace. Its versatility allows you to do a plethora of different things, like track KPIs, create sales receipts, and record time cards.

To make your life a little easier, we compiled some of our favorite Excel templates for business.

Get your free Excel templates

These handy Excel templates will save you precious time when creating business documents.

1. Timeline template

Time is a resource that can’t be gained back, which is why it’s essential to track it. This  timeline template  by Vertex42 gives you an overview of the milestones and events that team members should be aware of.

2. Gantt chart template

3. To-do list template

A big part of the solution-creating process is simply knowing what needs to get done. This to-do list template by Vertex42 is perfect for keeping you and your team in the loop.

With this template, you can add project tasks, the priority level, a due date, who’s in charge, and status updates.

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4. Issue-tracking template

This template allows you to keep a log of what went wrong, the priority of the issue, and the team assigned to tackle it, as well as a comment section to note any findings. Having a birdseye view of what went wrong will help you track recurring issues and nip them in the bud before they affect the rest of the current project.

5. Weekly time-card template

6. KPI tracker template

This handy KPI tracker will help you measure the things that matter for business success. The template allows you to consolidate metrics between teams and switch between a table and a graphical layout.  

7. Party planning template

8. Payment invoice template

9. Portfolio management template

Use this portfolio management template to track how much you earn from your investments. Created by a Singaporean investor and adapted to fit the US stock market, this template also has a summary section for a broad view of your portfolio.

10. Service invoice template

11. Shipping invoice template

Save money on invoicing software with this template . With this Excel sheet, you can include shipping information, alternate addresses, product codes, and notes.

12. Account statement template

13. Packing slip template

If you’re shipping goods to customers, use this packing slip template to show your customers a breakdown of their orders.

14. Price quote template

15. Purchase order template

Once your customer decides to accept your price quote, you can then create a purchase order thanks to this template .

16. Sales receipt template

17. Rent receipt template

This rent receipt template is handy If you rent out your office space or home. The simple template allows you to keep a record of payments made on your property.

18. Home office expense tracker template

19. Time card template

20. Weekly time card template

21. Weekly timesheet

If you're looking for a daily schedule template , check out this resource.

22. Payroll calculator template

This payroll calculator template helps you account for deductions when determining gross pay.

23. Startup business plan template

24. Existing business plan template

25. 12-month marketing plan template

26. Editorial content calendar template

Content and social media have only grown in importance over the past few years. This editorial content calendar template is a handy way to track when and where you post over a few months.

27. On-page SEO template

28. SWOT analysis template

Use this SWOT analysis to ensure you and your team are systematically identifying and adapting to opportunities and potential threats

29. Event planning template

In the event planning a business, or simply want to celebrate a milestone with your team? Check out this event planning template so yours runs without a hiccup.

30. Job application template

31. World meeting planner

If you work as part of a global remote team, you are probably aware of the inconvenience that comes with coordinating a mutually optimal time for meetings. This world meeting planner and time zone converter will save you multiple e-visits to timeanddate.com when coordinating with your coworkers.

32. Business financial plan template

33. Business budget expense template

34. To do list template

Become an Excel pro

Want to learn how to use Excel like a pro (and maybe create a couple of templates of your own)? Check out our range of Excel courses , complete with video lessons with accompanying cheat sheets, exercises, and quizzes to bolster your learning.

For more Excel templates, check out this handy article .

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Krystal is a Growth Product Manager at GoSkills with a background in digital marketing. When she's not at work, you can find her listening to podcasts or watching comedy specials on Netflix.

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14 Best Excel Templates for Business in 2024 (Free & Premium)

• Last updated March 21, 2024

Fact Checked By Cindy Wong

Let’s talk about Excel templates. These pre-made spreadsheets help you improve productivity quickly. In this comprehensive guide, we’ll dive deep into the world of Excel templates, equipping you with the knowledge and tools to streamline your tasks, boost productivity, and make informed decisions.

From understanding what Excel spreadsheet templates are to exploring specialized templates for various industries, we’ve got you covered. Whether you’re a seasoned Excel user or just starting, our friendly yet professional approach will simplify complex concepts and empower you to harness the full power of Excel templates.

What Are Excel Templates?

We provide a host of spreadsheet templates for our readers. And Excel templates are no exception. These pre-designed spreadsheets created to simplify various tasks and processes. They serve as starting points, offering predefined structures, formulas, and formatting. These templates are designed to save you time and effort by eliminating the need to build spreadsheets from scratch.

Key Features of Excel Spreadsheet Templates

• Structured Layout: Templates come with organized rows and columns tailored to the specific task or use case. For instance, a budget template might include categories for income, expenses, and savings.
• Predefined Formulas and Functions: Excel spreadsheet templates often include formulas and functions that perform calculations automatically. For example, a mortgage calculator template may already have formulas for calculating monthly payments and interest.
• Formatting and Styling: Templates feature consistent design, including fonts, colors, and cell borders. This makes your data visually appealing and easy to read.
• Placeholder Data: Templates often contain placeholder data or instructions to guide you in entering your information. These placeholders help you understand how to use the template effectively.
• Customizability: While templates provide a structured framework, they are highly customizable. You can modify them to suit your specific needs by adding or removing columns, changing labels, or adjusting formulas.

Common Uses of Excel Templates

• Budgeting: Excel templates for budgeting help individuals and businesses manage their finances effectively by tracking income and expenses, projecting future financial goals, and analyzing spending patterns.
• Project Management: Project management templates assist in planning, tracking, and managing projects. They often include Gantt charts, task lists, and progress trackers.
• Data Analysis: Excel offers templates for data analysis, such as pivot tables, allowing you to quickly summarize and analyze large datasets.
• Accounting: Accounting templates help businesses maintain accurate financial records, including ledgers, income statements, and balance sheets.
• Inventory Management: Inventory templates help businesses track stock levels, monitor product sales, and manage inventory turnover.

Types of Excel Templates

Excel spreadsheet templates come in various categories, each designed to address specific needs and tasks. Here are some of the most common types of Excel templates:

Financial Excel Templates

Financial templates are geared towards managing finances, budgeting, and financial analysis. You can make your own cash flow template , or use one that’s already made. Common financial spreadsheets include:

• Budget Templates: These templates help individuals and businesses create and manage budgets, ensuring that income and expenses are balanced. Check out our top budget templates for Google Sheets .
• Financial Models: Financial modeling templates are used for forecasting financial performance, especially in business planning and investment analysis.
• Income Statements: Templates for income statements track revenues and expenses to determine profitability.
• Balance Sheets: These templates provide a snapshot of a company’s financial position by displaying assets, liabilities, and equity.

Project Management Excel Templates

Project management templates are essential for planning, executing, and monitoring projects. For example, we covered our favorite project status report templates . Other common templates include:

• Gantt Charts: Gantt chart templates visually represent project schedules, showing tasks, timelines, and dependencies.
• Project Timelines: These templates offer a simplified view of project milestones and deadlines.
• Task Tracking Templates: Task tracking templates help teams assign, track, and manage tasks to keep projects on schedule.

Data Analysis Excel Templates

Data analysis templates are invaluable for individuals and businesses working with data. Key templates include:

• Pivot Tables: Pivot table templates simplify data summarization and analysis, allowing users to create interactive reports.
• Data Visualization Templates: Templates for charts and graphs help transform raw data into visual representations for easier understanding.
• Statistical Analysis Templates: Statistical analysis templates include tools for performing statistical tests and calculations.

Personal and Business Excel Templates

Personal and business templates cover a wide range of tasks. We have an article that covers payment receipt templates . Other common personal and business spreadsheets include:

• To-Do List Templates: These templates help you stay organized by listing tasks and priorities.
• Invoice Templates: Invoice templates streamline the invoicing process for businesses, including itemized lists and payment tracking.
• Business Plan Templates: Business plan templates provide structured frameworks for creating comprehensive business plans, helping startups and established companies alike.

Whether you’re managing finances, overseeing a project, analyzing data, or organizing personal tasks, Excel templates offer a time-saving solution to enhance your productivity.

Top 14 Excel Templates for Business

Now, let’s delve into the top Excel templates that can significantly boost your productivity across various domains. We’ll explore each template, highlighting its key features and benefits.

Financial Management Excel Templates

1. financial model.

The Financial Model Excel template is a versatile tool designed to help businesses of all sizes and types manage their finances effectively. Whether you’re a business, a startup , or operating in specific niches like SaaS , E-Commerce , or Marketplace , this template offers comprehensive financial projections, including income statements, balance sheets, and cash flow statements. It’s essential for budgeting, forecasting, and making informed financial decisions.

• Accurate Projections: Generate precise financial projections for different business scenarios, aiding in strategic planning.
• Scenario Analysis: Easily assess the impact of various decisions on your financial health by running multiple scenarios.
• Investor-Ready: Impress investors and stakeholders with professional financial reports and insights.
• Data Visualization: Utilize charts and graphs to visualize financial trends and make data-driven decisions.

Price: $74-139 (Use code SPoint10 for 10% off)

2. Profit and Loss Statement

The Profit and Loss Statement Excel template is tailored to specific business models, including startups , marketplaces , SaaS , and E-Commerce ventures. It helps you track your revenues, costs, and expenses to calculate your net profit or loss accurately. With clear and customizable categories, you can gain a deep understanding of your business’s financial performance.

• Business-Specific Tracking: Choose a template that aligns with your business model for precise financial insights.
• Expense Categorization: Easily categorize expenses for better cost management and identification of cost-saving opportunities.
• Year-over-Year Comparison: Track your financial performance over time to identify growth trends or areas that need improvement.
• Tax Preparation: Simplify tax preparation by neatly organizing your income and expenses.

Price: $74 (Use code SPoint10 for 10% off)

3. Revenue Forecasting Tool

The Revenue Forecasting Tool Excel template is indispensable for businesses focused on revenue growth. With different versions tailored to Marketplace , SaaS , E-Commerce , and Agency models, it enables you to project your future revenues based on historical data, market trends, and growth strategies. This tool empowers you to set realistic revenue targets and make informed decisions to achieve them.

• Data-Driven Projections: Utilize historical data and market insights to generate accurate revenue forecasts.
• Goal Setting: Set achievable revenue targets and track progress towards your financial goals.
• Scenario Planning: Assess how changes in pricing, marketing, or sales strategies impact revenue.
• Informed Decision-Making: Make strategic decisions backed by comprehensive revenue projections.

Price: $46 (Use code SPoint10 for 10% off)

Budgeting and Tracking Excel Templates

4. zero-based budget template.

Zero-based budgeting is a meticulous approach to budgeting where you allocate every dollar of your income to expenses, savings, or investments. The Zero-Based Budget Excel template simplifies the zero-based budgeting process, ensuring that your budget accurately reflects your financial priorities and goals.

• Financial Clarity: Gain a clear understanding of where your money goes and prioritize spending according to your goals.
• Savings and Investments: Systematically allocate funds for savings, investments, and debt reduction.
• Expense Tracking: Monitor daily expenses to identify areas for potential savings.
• Emergency Fund Planning: Create a buffer for unexpected costs by including an emergency fund category.

Price: $4.99

5. Inventory and Sales Tracking Template

Managing inventory and tracking sales is crucial for businesses, especially those in retail or e-commerce. The Inventory and Sales Tracking Excel template streamlines inventory management, allowing you to efficiently track stock levels, sales, and product performance.

• Real-Time Inventory: Monitor inventory levels in real-time, ensuring you never run out of stock or overstock products.
• Sales Analysis: Analyze sales data to identify top-performing products and optimize your product offerings.
• Cost Control: Keep tabs on inventory costs and prevent financial losses due to mismanagement.
• Data-Driven Decision-Making: Use sales insights to make informed decisions about restocking, promotions, and pricing strategies.

Price: $19.99

6. Capital Expenditure Planning Template

Capital expenditures (CapEx) are essential for businesses looking to grow and invest in assets like equipment, technology, or infrastructure. This free CapEx Excel template simplifies the planning and tracking of capital expenditures, ensuring efficient allocation of resources.

• Streamlined Planning: Plan and prioritize capital expenditures in a structured manner.
• Budget Control: Stay within budget by tracking expenses against planned allocations.
• ROI Assessment: Evaluate each capital expenditure’s return on investment (ROI) to make informed decisions.
• Asset Management: Keep a comprehensive record of your business’s assets and their depreciation.

Price: Free!

Investment and Financial Analysis Excel Templates

7. simple investment template.

The Simple Investment Excel template is perfect for individuals or businesses looking to analyze potential investments. It assists in evaluating the financial feasibility of investments, calculating returns, and making informed investment decisions.

• Investment Evaluation: Assess the attractiveness of various investment opportunities.
• Risk Analysis: Consider the risks associated with each investment and their impact on returns.
• Return Calculations: Calculate potential returns, including net present value (NPV) and internal rate of return (IRR).
• Decision Support: Make well-informed investment choices based on financial analysis.

8. Mortgage Calculator with Amortization Table

Mortgages are a significant financial commitment. This Mortgage Calculator Excel template simplifies mortgage calculations, helping individuals and homeowners understand their loan terms, amortization schedules, and total interest payments.

• Loan Clarity: Understand your mortgage terms, including interest rates, monthly payments, and loan duration.
• Amortization Schedule: View the full amortization schedule, tracking principal and interest payments over time.
• Interest Savings: Explore strategies for paying off your mortgage early to reduce interest costs.
• Financial Planning: Incorporate mortgage payments into your long-term financial planning.

9. CLV vs. CAC Analysis Template

Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) are critical business metrics. The CLV vs. CAC Analysis Excel template simplifies the calculation and analysis of CLV and CAC, aiding in strategic marketing and growth decisions.

• Customer Profitability: Determine the profitability of acquiring and retaining customers.
• Marketing Efficiency: Evaluate the effectiveness of marketing campaigns by comparing CAC to CLV.
• Retention Strategies: Identify opportunities to increase CLV through customer retention and loyalty programs.
• Data-Driven Marketing: Allocate marketing budgets more efficiently based on CLV and CAC insights.

Data Analysis and Metrics Tracking Excel Templates

10. cohort analysis template.

Cohort analysis is a powerful method for examining user behavior over time. The Cohort Analysis Excel template simplifies the process, helping businesses gain insights into customer retention, engagement, and more.

• User Segmentation: Group users into cohorts based on signup date or other criteria for focused analysis.
• Retention Insights: Identify trends in user retention and pinpoint when users drop off.
• Product Improvement: Use cohort analysis to inform product improvements and marketing strategies.
• Churn Reduction: Develop strategies to reduce customer churn based on cohort analysis findings.

11. MRR Dashboard Template

Monthly Recurring Revenue (MRR) is a vital metric for subscription-based businesses. The MRR Dashboard Excel template provides a comprehensive dashboard for tracking MRR, analyzing trends, and making data-driven decisions.

• MRR Overview: Get a real-time overview of your MRR, including new revenue, lost revenue, and net MRR growth.
• Churn Analysis: Identify reasons for churn and implement strategies to reduce it.
• Growth Tracking: Monitor your subscription business’s growth and set goals for MRR expansion.
• Data Visualization: Visualize MRR trends with charts and graphs for easier interpretation.

12. User Engagement Dashboard Template

User engagement is critical for online businesses. The User Engagement Dashboard Excel template provides a user-friendly dashboard for tracking user engagement metrics, analyzing user behavior, and optimizing user experiences.

• Comprehensive Metrics: Track key engagement metrics such as session duration, bounce rate, and conversion rate.
• Segmentation: Analyze user engagement based on demographics, devices, or referral sources.
• Content Performance: Identify high-performing content and optimize the user journey accordingly.
• Conversion Optimization: Implement strategies to improve user engagement and conversion rates based on insights.

Business Planning and Management Excel Templates

13. software license management tool.

The Software License Management Excel tool simplifies the process for businesses managing software licenses. It allows you to track software licenses, renewal dates, and compliance, ensuring efficient software management.

• License Tracking: Easily keep track of all software licenses in use across your organization.
• Renewal Alerts: Identify license renewals timely to prevent interruptions.
• Cost Control: Avoid unnecessary software purchases and optimize license utilization.
• Compliance Assurance: Ensure compliance with software licensing agreements to avoid legal issues.

14. Workforce Planning Tool

Effective workforce planning is crucial for businesses of all sizes. The Workforce Planning Excel template streamlines the process by helping you manage employee information, staffing levels, and workforce optimization.

• Employee Database: Maintain a centralized employee information database, including roles, qualifications, and contact details.
• Staffing Analysis: Analyze staffing levels and plan for hiring, training, or restructuring as needed.
• Cost Projections: Estimate labor costs and budgets for workforce expansion or reduction.
• Scenario Planning: Model various workforce scenarios and their financial implications.

These Excel spreadsheet templates cover a wide range of business and financial needs, making them invaluable tools for improving productivity, making informed decisions, and achieving your goals. Whether you’re a financial analyst, business owner, or simply looking to better manage your finances, Excel templates offer a user-friendly and robust solution.

Best Practices for Excel Templates

Excel spreadsheet templates are powerful tools that can significantly enhance your productivity , but it’s essential to follow best practices to make the most of them. Here are some tips and strategies to help you use Excel templates effectively.

Choose the Right Template

Selecting the appropriate template for your specific task is the first step to success. Consider the following factors when choosing a template:

• Task Complexity: Ensure the template aligns with the complexity of your task. Simple tasks may require basic templates, while more complex tasks need advanced templates.
• Customizability: Look for templates that allow customization. Templates that are too rigid may not suit your unique needs.
• Industry or Use Case: Many templates are designed for specific industries or use cases. For financial tasks, for instance, choose templates tailored to your industry, such as retail, healthcare, or real estate.
• Scalability: If your task may grow in complexity or data volume, opt for a template that can scale with your needs.

Understand Formulas and Functions

Excel templates often come with built-in formulas and functions to automate calculations. To use these templates effectively, it’s crucial to understand how these formulas work.

• Learn the Basics: Familiarize yourself with common Excel functions like SUM, AVERAGE, IF, VLOOKUP, and more. These are the building blocks of many templates.
• Review Formulas: Take time to review the formulas used in the template. Understand how they calculate results and what data they depend on.
• Customize Formulas: If needed, customize formulas to suit your specific requirements. Modify cell references or add new calculations as necessary.

Input Data Accurately

Accurate data input is essential to obtain meaningful results from Excel spreadsheet templates.

• Double-Check Data: Ensure all data entered into the template is accurate and error-free. A slight mistake can lead to significant inaccuracies in calculations.
• Use Data Validation: Implement data validation rules to prevent incorrect data entry. Excel can prompt users when data doesn’t meet specified criteria.
• Consistent Formatting: Maintain consistent formatting throughout the template. This includes date formats, number formats, and currency symbols.
• Document Data Sources: Keep track of your data sources, especially if you’re pulling data from external sources. This documentation can help troubleshoot discrepancies later.

Regularly Save and Backup

Excel templates represent valuable work, so protecting your data is essential.

• Frequent Saving: Save your work regularly to prevent data loss in case of unexpected software crashes or power outages.
• Version Control: Maintain version control by saving different iterations of your template. Use meaningful file names and dates to track changes.
• Backup Files: Implement a backup strategy. Regularly create copies of your Excel files and store them in a secure location, whether it’s a cloud service or an external drive.

Understand Template Limitations

Excel spreadsheet templates have limitations, and it’s essential to be aware of them.

• Data Volume: Excel may not handle very large datasets efficiently. Consider using a database or specialized software for extensive data management.
• Complexity: Templates have limits in terms of complexity. You might need to consider custom software or consulting with a specialist for more advanced or intricate tasks.
• Data Security: Be cautious when handling sensitive or confidential data within Excel. Implement password protection and encryption where necessary.

Customize for Your Needs

While templates provide a structured starting point, don’t hesitate to customize them to better suit your unique requirements.

• Add or Remove Fields: Include additional or remove unnecessary fields to streamline data entry and reporting.
• Format and Styling: Adjust the template’s formatting and styling to match your preferences and branding guidelines.
• Automate Repetitive Tasks: Excel allows you to automate repetitive tasks using macros. Learn how to create and use macros to save time.

Stay Updated and Educated

Excel is a continually evolving software, and staying updated with the latest features and best practices can benefit your productivity.

• Software Updates: Keep your Excel software up-to-date to access new features and security patches.
• Online Resources: Explore online resources, spreadsheet tutorials , and forums to expand your Excel skills and troubleshoot issues.
• Advanced Training: Consider advanced Excel training courses or certifications to become an Excel power user.

By following these best practices, you can harness the full potential of Excel spreadsheet templates, streamline your tasks, and make more informed decisions. Excel templates are versatile tools that can save you time and effort, but mastering them requires a combination of knowledge, practice, and attention to detail.

Get Started with the Financial Spreadsheet Template Bundle

Ready to take control of your finances and make smart financial decisions? Our Financial Spreadsheet Template Bundle is the ultimate solution to simplify financial management, investment analysis, and mortgage planning.

This bundle includes five powerful templates that can help you achieve your financial goals with ease:

• Cryptocurrency Portfolio Tracker: Keep track of your cryptocurrency investments, monitor real-time market prices, and analyze your portfolio’s performance effortlessly.
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• Simple Investment Template: Make informed investment choices by analyzing potential returns and risks. This template simplifies investment planning for beginners and experts alike.
• Extra-Payment Mortgage Calculator: Take control of your mortgage payments and reduce the total interest you pay. This tool helps you plan extra payments to pay off your mortgage faster.
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Purchasing these templates individually would cost you more than $69, but with the Financial Spreadsheet Template Bundle , you can access all of them at a fraction of the price. Save over 40% off the list price and embark on your journey to financial success today!

Price: $39.99

Excel templates are your secret weapon for accomplishing tasks faster and more efficiently. With the right template at your fingertips, you can conquer financial challenges, manage projects like a pro, and analyze data with ease. The best part? You don’t need to be an Excel expert to reap the benefits. These templates are designed to simplify your life and make complex tasks feel like a breeze.

So, whether you’re tracking expenses, planning a project, or diving into data analysis, remember that Excel spreadsheet templates are your trusty companions on the journey to productivity and success. Embrace them, customize them, and watch your tasks transform from daunting to doable. Excel templates are your shortcut to getting things done, and the possibilities are endless. Start using them today and take control of your tasks, one spreadsheet at a time!

Free Multiple Project Tracking Template for Excel (2 Options)

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20 Free Strategic Plan Templates (Excel & Cascade) 2024

There are no shortcuts to success when it comes to driving profitable business growth. It’s hard. It’s challenging. It’s a grind. But you know what makes it even harder? Lack of guidance. No direction. No accountability.

That’s why we compiled our best-of-the-best, most popular, crème de la crème strategic plan templates to help you achieve business goals faster. And they are yours—for free.   You can use these templates to make strategic plans for your business strategy, different business functions, or teams. Or you can use them as an aid in your analysis as part of the planning process.

101,347 strategy pros have already used them and added them to their strategy playbook. What are you still waiting for?

In this article, you will get:

• 20 free strategic plan templates that will help you to build a roadmap and execute it
• A quick rundown of 7 steps you shouldn't miss in strategic planning

What Is A Strategic Plan Template?

A strategic plan template is a tool that helps leaders translate business strategies into actionable steps with a clear roadmap , projects, deliverables, budgets, and owners. It provides a decision-making framework and ensures that all initiatives and resources within an organization align with the overall business strategy.

Think of it like a map that helps you navigate from point A to point B. It lays out roads and milestones to help you get to your destination, all while keeping you focused on your company goals.

In other words, a strategic business plan helps you create alignment and focus across all levels of your organization to maintain momentum and successfully execute your strategies .

And the best part is that it allows you to monitor performance in one place without having to switch between spreadsheets and disconnected systems. This simplifies identifying areas for improvement and measuring progress in real-time. With a well-integrated system, data errors are reduced, and performance analysis and strategy reporting become easier.

With the right template, you’ll be able to keep your team (or teams) on track and identify red flags before it's too late.

20 Strategic Plan Templates To Turn Your Goals Into Action

Success doesn't follow a set path—that's why this article gives you multiple strategic planning templates. Each is for a specific use case or team within your organization. Plus, you can pick between Cascade or Excel version—whichever works best for you.

1. Strategic Planning Template

If you're tired of using complicated spreadsheets for strategic planning, you’ll love the Strategic Planning Template —Cascade version!

This Cascade template offers you a better way than Excel and other static tools. It’s packed with pre-filled examples and features that will help you create a clear roadmap with timelines, KPIs, goals, and owners. You’ll be able to bring in your team and collaborate to transform goals into results faster than ever.

And there’s more! 👀

You’ll also get access to additional features like Dashboards , Timeline View, and Strategy Maps . This will help you pinpoint performance at any given moment and track progress so you can take corrective action before it’s too late.

You’ll be able to plan, execute , measure, and adapt your strategic plan in one place. You can even create multiple strategic plans and link them together so you have full visibility into performance.

Looking for a way to save time and automate your reports?

Cascade makes it easy for you with powerful Reports . With this template, you’ll get access to integrations that will help you automatically track key performance metrics and pull data into reports that can be easily customized to fit your target audience's needs.

How to use this template? Check out this quick video:

Start by tweaking the objectives, goals, and KPIs to meet your needs, and start executing your plan right away!

💡Best for: This is a general, pre-filled strategic planning template, so you can use it as inspiration and set your own strategic goals. It’s suitable for outcome-oriented teams at any level of organization, regardless of industry or company size.

👉 Click here to get your FREE Strategic Planning Template (Cascade version).

2. Strategic Plan Template (Excel)

Not feeling ready to elevate your strategic planning and execution to the next level?

Our simple Strategic Plan Template in an Excel spreadsheet will help you fill out key elements of a strategic plan, including the vision statement, strategic objectives, and key performance indicators (KPIs). With this template, you can also add an executive summary and create a one-page strategic plan that you can quickly share with your team or leadership.

Download your Excel template here.

However, Excel isn’t the best way to create a strategic plan . Here’s why:

• You usually end up with multiple strategic planning documents that are difficult to align and track in real-time.
• When you are using manual methods, using spreadsheets to track performance, you run the risk of errors.
• You spend too much time collecting data and pinging your team members to collect the latest information on progress.

Excel is a great starting point for strategic planning, but you should consider the Excel alternative to streamline strategic planning and execution— Cascade , the strategy execution platform designed for teams of all sizes.

“ Cascade provides a readily accessible platform for hosting our strategy and enables us to generate live updates at the push of a button. It has increased transparency and accountability for our Strategic Priorities and has allowed us to remove silo working and improve alignment . The real game changer from my perspective is the reporting function. Cascade has turned a labor-intensive manual process into something which can be completed in minutes . ” - Enterprise user, Source: G2 review .

3. Business Strategy Template

Like the general strategic planning template above, the Business Strategy Template is loaded with features that will help you achieve business goals faster.

You’ll be able to set your organization’s strategic direction, long-term goals, business objectives, and KPIs to measure progress.

This business plan template will help you communicate business priorities, break down siloed teams, and gain real-time visibility into what’s happening across the business.

💡Best for: This is a pre-filled business strategy template, so you can use it as inspiration and streamline your business planning process. It can be used by leadership teams in organizations of any size, including enterprises and startups.

👉 Click here to get your Business Strategy Template.

4. Operations Plan Template

Operations are the core engine of an organization’s performance. With this Operational Plan Template , you'll be able to plan your company's operational strategy in a way that helps your employees maximize the resources you have and gain a competitive edge.

You can build a high-level strategic plan for your operations or set goals for each of your departments. This will help you keep your teams accountable for progress and have visibility into what’s happening in your key areas.

By using Reports , you can build tailored progress reports and provide up-to-date information to your executive team at any time. This will help you save time, ensure accuracy, and build trust with your board by giving them insights into the company’s performance.

On top of that, you can link your operational plan template with the overarching business strategy. This will help you stay aligned with business goals, and your teams will have the needed context to make aligned decisions on a daily basis.

💡Best for: Chief operating officers (COOs) and operations teams that need to align day-to-day operations with strategic business goals and ensure they deliver on performance.

👉 Click here to get your free Operational Plan Template.

5. Human Resources Plan Template

A strong HR Strategic Plan Template is very helpful not only in the hiring process but also in defining the workplace culture and the types of people your organization wants to work with. With this template, you can set KPIs and track progress toward set targets in real time.

💡Best for: Business leaders, HR managers, and HR teams that need to support business goals with a clear HR roadmap.

👉 Click here to get your free HR Strategy Template.

6. Balanced Scorecard Template

A balanced scorecard (BSC) is a strategic planning tool that helps organizations track, monitor, and execute their business strategy.

This template will help you set goals, KPIs, and projects for each of the four perspectives within the balanced scorecard framework.

You’ll also get access to Dashboards where you can set up real-time dashboards to monitor progress within each perspective. Using the Cascade template, you will have a complete view of your balanced scorecard in one place.

💡Best for: Strategy teams, business leaders, and managers that are using a balanced scorecard methodology in their organizations.

👉 Click here to get your Balanced Scorecard Template.

7. OKR Template (Excel)

In recent years, OKRs have become one of the most popular performance management frameworks. Some are raving fans, and others cringe at their mention. If you fall into the first category, here's the OKR template that'll help you set and meet your OKRs.

You can use it to set OKRs at a company, team, or individual level.

💡Best for: Business and team leaders who are already familiar with the OKR framework and want to track performance.

👉 Read more and grab your OKR Template here.

8. Digital Transformation Plan Template

A digital transformation goes beyond implementing digital tools in your processes. It requires an organization-wide shift. This Digital Transformation Strategic Planning Template will help you build a digital transformation plan that takes into account all areas of your organization that need to change.

You'll be able to define focus areas, set clear goals, KPIs, and projects, which are all needed for a successful transformation.

Digital transformation is the responsibility of the whole organization. Using this template, you’ll make sure your team has the context and the right information so they can help you implement digital transformation initiatives across the organization.

Another key benefit of this template is that you’ll have all the data centralized in one place. This will help you make informed decisions and keep your digital transformation strategy from failing.

And yes, you can connect it with your favorite business tools , including Power BI, Tableau, Microsoft Teams, Slack, and Microsoft Outlook.

💡Best for: Leadership, CIOs, transformation managers , and teams responsible for developing a digital transformation roadmap and implementing initiatives across the organization.

👉 Click here to get your Digital Transformation Strategic Planning Template.

9. IT Strategy Template

This Cascade IT Strategic Plan Template will help you outline your bold initiatives to transform, modernize, and optimize your IT landscape. Bring in your IT team and collaborate on shared goals.

Also, you'll be able to link your IT strategic plan to your business strategy and ensure the executive team understands how IT projects help achieve business goals. You’ll be able to demonstrate the interdependencies across IT initiatives that impact financial performance.

This template will help you prioritize key IT initiatives to support business outcomes and keep track of progress.  

💡Best for: CTOs, CIOs, IT directors, and IT teams that are responsible for IT strategic planning and implementation.

👉 Click here to get your free IT Strategic Plan Template.

10. Change Management Plan Template

Need a template to build a change management plan that will support your business strategy? Look no further.

This Change Management Plan Template will help you define a clear timeline, action steps, and clear expectations for those who will be involved in change implementation.

💡Best for: Leaders who own the change strategy and need to make a plan and monitor key metrics associated with change initiatives.

👉 Click here to get your Change Management Template.

11. Digital Marketing Strategy Template

Build your digital marketing plan with this free template. You’ll be able to set goals, assign owners, and track the performance of key marketing metrics. This Digital Marketing Plan Template can be your living document as you scale marketing activities and serve as a North Star for your marketing team.

💡Best for: This template is designed for marketing teams aiming to expand their presence virtually and businesses aiming to go global or gain an international customer base. Digital content creators, project management teams, social media managers, digital CRM analysts, e-commerce executives, public relations specialists, and user experience specialists might also find this template useful.

👉   Click here to get your FREE Digital Marketing Strategy Template.

12. McKinsey's 3 Horizons Strategy Template

This strategic planning template is based on McKinsey’s Three Horizons Framework . It helps you organize the organization’s goals into three timeframes:

• Horizon 1: Short-term initiatives and projects that will help you achieve business goals within a few months or a year. The focus of this horizon is to maintain and defend your core business.
• Horizon 2: This horizon focuses on extending your current business models that will pay off in 2 or 3 years.
• Horizon 3: Long-term strategic initiatives and investments that will create new business models or products in 3-5 years. Or later - depending on your strategic planning cycles.

The key benefit of the Three Horizons template is that it gives you a complete picture of your three horizons. On top of that, you'll be able to update key goals and initiatives with just a few clicks. A new update will be reflected in all subgoals or project plans that are linked. If you want to outperform your rivals or merely survive in uncertain times, you must be able to quickly adapt your strategy and plans.

💡Best for: Leadership and strategy teams who are responsible for strategic planning at a company level.

👉 Click here to get your Three Horizons Strategic Plan Template.

13. Retail Strategic Plan Template

This Retail Strategic Plan Template provides an example of a corporate strategic plan for companies in the retail industry. You can use it as inspiration to develop a strategic plan for your retail business .

💡Best for: Strategy teams and business leaders within the retail industry.

👉 Click here to get your FREE Retail Strategic Plan Template.

14. SWOT Analysis Template (Excel)

A SWOT analysis is a strategic planning tool that helps you identify the internal strengths, weaknesses, and external opportunities and threats that can impact the organization’s growth initiatives and pursuit of its goals.

You can also use it to perform a competitive analysis but you need to look at it through different lenses—from the competitor’s perspective.

💡Best for: Leadership, strategy teams, and other functional teams that are responsible for formulating strategies and strategic plans.

👉 Click here to download your SWOT Analysis Template.

15-17. Internal Analysis Toolkit

In this collection, you will find 5 different templates to help you with internal analysis, including:

• Gap Analysis Template
• McKinsey 7S Framework Template
• Core Competencies Analysis

An internal analysis is an important step before drafting a strategic plan. It will help you carry out your competitive analysis, identify your current situation, and set action plans and relevant strategic goals.

💡Best for: Leadership, strategy teams, and other stakeholders that are involved in the strategic planning process.

👉 Get your internal analysis toolkit here.

18. VRIO Strategy Template

What’s the point of analysis if you don't use those insights to solve your business problem?

VRIO analysis helps you look at your resources and skills to see where your business is lacking. This is important if you want your business to build a sustainable competitive advantage.

Once you’ve found your gaps, you need to make a plan and set goals that will help you develop the missing resources and capabilities.

This VRIO Strategy Template will help you set clear strategic objectives, assign KPIs, and monitor performance so you can gain a competitive advantage and a market leadership position.

💡 Best for: Strategy teams, COOs, and portfolio managers who are in charge of business development and business strategic planning.

👉 Click here to get your free VRIO Strategy Template.

19. Nonprofit Business Plan Template

Our Nonprofit Business Plan Template provides you with a comprehensive framework to develop a strategic plan specifically tailored to the unique needs and challenges of nonprofit endeavors. It serves as a roadmap, guiding you through the strategic planning process and ensuring that your nonprofit's initiatives are aligned with your core mission and objectives.

💡 Best for: Nonprofit leaders, board members, and teams dedicated to advancing nonprofit missions.

👉 Get your Nonprofit Business Plan Template here

20. Operating & Financial Model Template (Excel)

This template is your go-to for turning numbers into smart moves. You can establish your financial projections, automate your P&L statements, key financial and operational metrics, and even gain access to real-time automated dashboards.

With our Operating & Financial Model Template in Excel format, you'll grasp what your financial and operational metrics are really saying and act on these insights. Keeping a close eye on these key indicators will allow you to approach your planning process with clear data rooted in reality.

👉 Get your Operating & Financial Model Template here!

📚 Read our article to learn more about this template : The Ultimate Operating & Financial Model Template (Free Spreadsheet)

👀 Did you find what you were looking for? If not, you can explore our template library with 100+ strategy templates that will assist you in planning and executing your strategy. You can select between various strategic planning templates tailored for business leaders, specific departments, or industries.

5 Steps You Shouldn't Miss In The Strategic Planning Process

Here’s a short recap of each step so you know what to keep in mind before diving deep into the strategic planning process.

Step 1: Decide on your key metrics

How can you make a plan if you don’t know where you want the plan to take you?

This is the moment where you define your desired future state and align on the key metrics the whole company will need to work on to get there.

These should be no more than 4-5 and present in every strategic discussion.

💡 Pro Tip : To be able to set realistic key metrics for the future, you need to understand where you are today. Maybe you have a clear diagnosis of your current state, but if you don’t, we suggest you assess it before setting these metrics. But beware of analysis paralysis! Make a quick analysis and move.

Step 2: Choose your focus areas

Now that you know where you need to go, you can give your plan a little structure by setting focus areas. These are the areas that you’ll want to focus on to achieve those key metrics you defined in the previous step.

📚Recommended reading : Strategic Focus Areas: How To Create Them + Examples

Step 3: Define your strategic objectives

Strategic objectives are high-level statements that outline exactly what you want to accomplish by a specific deadline.

In other words, it is something that can be tangibly achieved and should contribute to achieving at least one of your strategic focus areas.

📚Recommended reading : How to Write Strategic Objectives .  

Step 4: Assign projects & set KPIs

Projects and KPIs will ensure you move forward toward achieving your strategic objectives.

Projects will determine the actions that you’ll carry out to achieve the objectives, and your KPIs will help you understand and measure the progress toward them.

Having projects and KPIs in place will provide a clear roadmap with important milestones you need to hit to get closer to achieving your key metrics.

💡 Pro Tip : KPIs are necessary for any business, whether public, private, or non-profit, so think about the KPIs that are more relevant to your organization. To make them realistic and achievable, we suggest you use the SMART methodology.

📚Recommended reading:

• How To Create Effective Projects
• How to write KPIs

Step 5: Constantly monitor and iterate

Things don’t always work out the way we plan.

Part of building your strategic plan is to monitor its progress toward the goals you set. With real-time tracking, you can quickly pinpoint those things that aren’t working and adapt fast to get back on track. That’s why strategic planning must be an iterative process .

🎁 Bonus Tip: Don’t forget your core elements—Vision Statement & Core Values

This is not a step in your strategic planning process, but it’s an important consideration.

Always remember to align your plans with the overarching core elements of your organization:

• Vision statement— your company’s North Star that guides the direction
• Mission statement —the “why” behind your company’s existence
• Core values— the behaviors you celebrate and preach as a company
• How To Write A Good Vision Statement
• How to Create Company Values

Now that you know the steps you need to effectively plan your strategy, get your FREE strategic planning template to streamline the process!

Use Cascade To Plan And Execute Your Strategy 🚀

Too often, strategies live in the minds of intellectuals, spread through the organization via a fancy PowerPoint once a quarter. In truth, this approach will never work.

Organizations today are operating on razor-thin margins, and leaders need to be able to guarantee organizational-wide alignment, real-time visibility of the progress, and accelerated decision-making to maximize efficiency.

This is where Cascade becomes your favorite business tool. Cascade is the #1 strategy execution platform that helps organizations embrace a strategy rooted in reality.

With Cascade, you get less chaos, more visibility, and faster results. By connecting your metrics, initiatives, and investments to your business performance, you’ll be able to make better decisions, faster.

Here’s what you get with Cascade:

• Streamline strategy development by simplifying complexity.
• Directly link your business data to core initiatives.
• Gain insight into the synergy of various organizational plans.
• Monitor activity interactions, log dependencies, blockers, and risks.
• Utilize dashboards and reports to assess strategic performance and share with stakeholders.
• Enjoy over 1,000 integrations with popular business tools like Teams, Jira, Airtable, Microsoft Outlook, Power BI, and more.

Streamline your strategic planning process with our tested and proven strategic plan templates .

What is the purpose of a strategic plan?

A strategic plan helps you build a roadmap to get your business or team from where it is today to where it wants to be in the future. It provides strategic clarity to all involved stakeholders, so they can make informed decisions on a daily basis.

How do you write a strategic plan?

One of the most effective ways to write your strategic plan is to choose one of the strategic planning models and follow step-by-step instructions. Read more in this in-depth overview of the 5 best strategic planning models.

What are the 7 elements of a strategic plan?

The seven elements of a corporate strategic plan are vision, values, focus areas, objectives, KPIs, projects, and initiatives . You can write a strategic plan for a team or department focusing only on five key elements—without vision and values.

Who should use a strategic planning template?

Anyone in a leadership role who needs to align their team (or teams) on specific goals, objectives, and initiatives, should use a strategic planning template. It's also helpful for anyone who needs to create a visual representation of their strategies, so they can be communicated and implemented across the organization.

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18+ free business plan templates.

A business plan acts as a blueprint of your company and covers all the important aspects of your business, thereby also hinting how your business can successfully grow. If the business planning isn’t done properly, it can lead to quite expensive corrective measures later on. Not only internally, but business plan templates are also used externally. They are indispensable during fundraising. They help to jump-start your business and maximize your chances of raising capital.

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Business Budget Template

Having a business budget is essential for any size business. A business budget helps you decide whether you can grow your business, give yourself a raise, purchase additional inventory and assets, and whether you may be able to avoid bankruptcy.

It's possible to modify a personal budget spreadsheet to apply to a business, but if you are using our Income Statement Template , you'll want to use the business budget spreadsheet so that you can create a budget that is parallel to your income statement.

For those who are just starting a business, or thinking of starting a business, you might be interested in the free Business Start Up Costs template. A startup cost analysis is an important part of a good business plan and can help you get things off the ground before you begin using a more detailed business budget.

License : Private Use (not for distribution or resale)

"No installation, no macros - just a simple spreadsheet" - by Jon Wittwer

Description

This spreadsheet contains two sample business budgets designed for companies providing services or selling products.

Service Providers : The Services worksheet is a simple business budget that separates income and business expenses into categories that closely match those used in an income statement. The categories are fairly comprehensive, but it is also easy to add, remove, and modify the categories.

Retailers, Manufacturers, Publishers : The Goods worksheet includes the categories in the Services worksheet, but also has a Cost of Goods Sold section for recording inventory and purchases and calculating Gross Profit.

12-Month Business Budget

This worksheet is a variant of the above business budget, with sales and business expenses broken down by month . This is helpful for budgeting quarterly expenses and other business expenses that occur at specific times of the year.

The Goods worksheet lets you record sales and cost of goods sold for multiple products .

Business Budget for Multiple Products

This version allows you to perform a detailed analysis of your business expenses and cost of goods sold (COGS) if you are selling multiple products. Columns are also included for calculating the Percentage of Total Sales for each product and the various expenses.

Using the Business Budget Spreadsheet

These business budget templates are pretty simple to modify and customize. However, here are some things you should know and keep in mind as you use these templates:

Double-Check the Formulas

If you add or move categories around, make sure to double-check the calculations, especially the SUM() formulas that calculate the totals and subtotals, to make sure that the right cells are summed.

Conditional Formatting for red Values

The Difference is calculated as Actual - Budget. Conditional formatting is used to highlight the Difference red if income is less than the budget amount or if business expenses are more than the budget. In other words, a red value means you ought to take a closer look at it.

Analyzing Cost of Goods Sold

The costs associated with producing and purchasing goods are variable costs that increase or decrease with the volume of production and sales, such as wages for direct labor required to produce the goods, packaging, inventory purchases, shipping, and commissions. These costs are usually compared to the total sales. A careful study of these costs can help you determine pricing for your products, which products are more profitable, etc.

Multiple Products

The Goods spreadsheet is set up initially to record total net sales for each quarter. If you want to perform a more detailed analysis for multiple products, you can insert additional rows and separate the sales and costs according to product, or you can use the bonus spreadsheet that is designed for performing a detailed analysis for multiple products.

Income Taxes

A separate section under business expenses calculates the Net Income Before Taxes by subtracting the Total Expenses from Total Income. This helps you make a simple estimate of the income taxes, assuming all the Expenses are tax deductible. If you have any taxable expenses make sure to subtract those values from the Net Income Before Taxes before estimating your income tax budget.

Budgeting Large Non-Recurring Expenses

One of the reasons for budgeting is of course to help you determine whether you will be able to afford upgrades, new construction, asset purchases, etc. However, this budget spreadsheet is mainly for comparing your operating income and expenses to make sure that in your normal business activities you are earning more than you are spending. You would typically look at your Net Income to determine whether you will be able to expand your business, make large asset purchases, etc.

More Business Budgeting Resources

• Small Business Budgeting Tips and Techniques at investopedia.com
• Drafting Your Budget at entrepreneur.com

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Financial Statements

Business budget templates to help you reach your goals

Keep track of your finances—monitor income and expenses, forecast cash flow and profits, and identify areas for cost reductions—with these free business budget templates..

Free business budget templates

Creating and sticking to a budget is essential to run a successful business. Exceeding your budget can quickly land you in financial trouble. It’s important to keep track of your business expenses, and using a business budget template can help you do so. Creating a business budget can also help you identify unnecessary expenses or help you cut costs. These business budget templates can help you track payroll expenses, insurance fees, utilities, and more. Use these business budget templates for startups, small businesses, or large businesses. You can easily edit these free business budget templates in Excel . Change the fonts, colors, and more, or add your business logo for a professional look. You can use these business budget templates to keep track of weekly, monthly, quarterly, or yearly business budgets. Print your budget out or share them digitally. You can also upload them to OneDrive if you want to collaborate on your business budget with other employees. Explore more templates that can help you grow your business .

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12 Free Project Planning Templates for Excel and Word

Without a plan, projects are in trouble. Project planning is one of the first and most important aspects of project management. Using project planning templates can help you schedule tasks, estimate budgets and allocate resources.

Project management software does more than a static Excel or Word template, but using these free 12 project planning templates for Excel and Word is a decent substitute. Download one or all to start your next project on the right foot.

Why Use Project Planning Templates?

Project planning templates are an important part of project management. They organize your tasks, help you write a project charter, come up with an accurate budget and so much more. Even if you’re using project management software, project planning templates can help you with everything from decision making, such as with our free RACI matrix template, to identifying project deliverables, with our free work breakdown structure template.

You can even use project planning templates to help you manage your project and track progress and risks. They provide a consistent project documentation process, which can then be archived and retrieved to inform future planning. Project planning templates help reduce work as they’re preformatted so you don’t always have to start from scratch.

But using project planning templates is, at best, only a starting point. To ensure your plans are well-managed during project execution, you’ll want to upgrade to project management software.

ProjectManager is award-winning project and portfolio management software that helps you plan projects and manage and track them in real time. We have multiple project views, from kanban boards to tasks lists, sheet and calendar views, but project managers typically plan their projects on our powerful Gantt charts.

Unlike templates, our Gantt charts organize your tasks, add resources and costs and link all four types of task dependencies to avoid costly delays. Gantts can filter for the critical path to identify essential tasks and set a baseline to track your planned progress against actual progress in real time. That’s how you deliver on time and within budget. Get started with ProjectManager today for free.

12 Best Project Planning Templates

If you’re not ready to use project management software, these 12 project planning templates for Excel and Word can help you get your project planned properly. They cover all the bases, from creating a timeline to chart your tasks to having a risk register to prepare your team for issues that inevitably arise in every project.

1. Project Plan Template

A project plan is a big endeavor. Our free project plan template for Word helps you organize the various project management documentation needed to prepare your project for success. You get to address the planning basics, such as defining your project scope, identifying milestones and breaking the project down into manageable phases and tasks.

Then you can create a project schedule, including task dependencies, project assumptions and constraints. There’s also a section that addresses the project budget, risk and change management, which is essential to stay on track. Included is a risk log and the process you’ll use for change management to avoid delays.

2. Project Charter Template

A project charter is an important project planning document. It provides high-level information on the project to ensure stakeholders are aware of the project deliverables, milestones and the roles and responsibilities of the project team. It also explains the reason for the project, including how the project plan and project team will be structured to meet the project goals.

Using our free project charter template for Word will define the project vision and scope for everyone involved. It’s presented to the project sponsor in a neat, organized and easy-to-digest fashion. From the executive summary to the appendix, everything is collected to show how to achieve the project’s goals. The project charter template defines the project and shows the plan that will outline the milestones, tasks, dependencies and resource management plan .

3. Project Budget Template

All projects cost money. Being able to accurately estimate those costs and make a realistic project budget can make the difference between a healthy profit margin and losing money on the project. That’s why using our free project budget template for Excel is such a vital part of any project planning template offering. It can help you monitor project expenses and avoid cost overruns.

The free project planning template lets you list all your tasks and subtasks, including who’s assigned to each. Then you can estimate the labor, materials and other costs , such as travel, equipment, food and more. There’s also a column to track the actual costs for each of these categories to monitor the budgeted versus actual costs. A final balance column shows if you’re in the red.

4. Work Breakdown Structure Template

A work breakdown structure is a hierarchical chart that incrementally breaks down the project into deliverables and the tasks that are needed to complete those deliverables. Our free work breakdown structure template for Excel is a customizable project planning template made up of two sheets, one that has a task list and the other a tree diagram to help you identify not only deliverables and tasks but dependencies, resources and more.

5. Project Timeline Template

Another powerful project planning template is a timeline. It’s a visual representation of your schedule laid out from start to finish. On the project timeline , you can plot your project tasks, due dates, milestones and more. Use our free project timeline template for Excel to start your project scheduling process.

When you open our free project planning template for making timelines, you’ll see that it’s divided in half. On the left is a spreadsheet where you can list all the project tasks in one column, their start date in another and the end date in yet another. The last column notes the duration of the task in days. As you’re doing this, a timeline on the right will automatically populate to show you the entire project in one place.

6. Project Scope Template

The project scope outlines your project, so this project planning template is extensive. It’s a detailed document that shows the project’s activities, resources, timelines and deliverables. It lists your key stakeholders, the processes you’ll be using in the project, assumptions and constraints, all so you can understand what’s in and out of scope for the project.

Our free project scope template for Word is very thorough, though you can add to it as suits your project needs. We have space for project managers to explain the need for the project, what’s in and out of scope, its business objectives, deliverables and cost estimates and much more.

7. RACI Matrix Template

RACI is an acronym for responsible, accountable, consulted and informed. A RACI matrix , often referred to as a diagram or chart, is a tool that ensures that all project stakeholders are on the same page and working together, making it an important project planning template.

Our free RACI matrix template for Excel helps you identify and define everyone involved with the project. The template lists all the project stakeholders across the top row and tasks down the left side of the template. Then just add R, A, C or I to define who is responsible for what.

8. Resource Plan Template

Resources are part of any planning process and, therefore creating a resource plan is an essential part of the project planning phase. You need to identify and plan everything needed to execute your project, and the most important resource is your team. Our free resource plan template for Excel helps you align resources with your project schedule and budget.

Our free resource plan template helps you organize tasks by team members and the department in which they work. You can also estimate the planned effort for each task, the team member’s rate of pay and the total cost for the duration of that work. There’s also a calendar to schedule the team’s work.

9. Risk Register Template

Risks, whether good or bad, are unexpected events in a project. Regardless, you need to plan for them. A risk register allows you to list all your project risks, their potential impact, priority level and more. You can use it throughout the project life cycle to track any risks that might occur.

The template allows you to add an ID number to each risk to track it. Then you can describe the risk and note the potential impact on the project. Following that, you’ll add the response if that risk becomes an issue in the project. You can also note the risk level to prioritize it and who on the team is responsible for dealing with that issue if it arises in the project.

10. Project Calendar Template

Calendars are one of many ways to plan a project. As a project planning template, calendars can provide a monthly overview of the assignments and deadlines of the project. Use our free project calendar template for Excel to plan your project on a calendar grid.

When you open our free project calendar template, you’ll find 12 sheets, one for each month of the year. The calendar has color coding to indicate the task and which phase it belongs to. We’ve created some examples, which you can use or change to suit your project, as the template is customizable.

11. Action Plan Template

An action plan is a plan. It charts the steps necessary to achieve whatever goals you have in mind. It’s a project planning template that can help you define your project timeline and resources.

Using our free action plan template for Excel gives you space to list your tasks ad note the phase in which they’ll take place and who’s assigned to that task. There’s a column to mark its status to help you track the task, as well as a place to add start and end dates, resources and their associated costs.

12. Project Milestone Template

You can collect project planning templates without touching on milestones , which are part of the project planning phase. They’re used to indicate important dates on a project timeline, often showing the end of one phase and the beginning of the next, which helps with tracking progress.

You can open our free project milestone template in our software and import your project plan from Excel or create your own in the free template. The milestones are represented on the Gantt chart timeline as diamond icons. Our software gives you access to the Gantt chart and multiple project views, but more on that in the next section.

ProjectManager Helps With Project Planning

If you’ve used the milestone template in ProjectManager, then you can see the advantages of project management software over static project planning templates. Templates must be manually updated and aren’t great for collaboration.

ProjectManager is award-winning project management software that helps you plan, manage and track your projects in real time. Everything you can do with the above project planning templates you can do better in our software. We’ve already shown how our powerful Gantt chart helps you organize tasks, resources and cost when building a project plan, schedule and budget. Here’s what else our tool can do.

Manage Resource and Labor Costs

Resources are part of any project planning process. Our software makes it easy to assign team members to tasks by allowing you to set up their availability in advance. You can note each team member’s vacation time, PTO and even global holidays for those with remote teams.

Once everyone has been assigned, toggle to the color-coded workload chart, which makes it easy to see team allocation at a glance. If some are overallocated, you can re-allocate those resources to balance the team’s workload and keep them working at capacity and productivity without eroding morale. During project execution, our secure timesheets streamline payroll and help you track labor costs to stay on budget.

Track Project Progress, Time and Costs

There’s more than one way to track project costs once the project has moved into its execution, monitoring and controlling phases. For a high-level view, project managers can use real-time dashboards , which automatically collect data and display it on easy-to-read graphs and charts. You can see how the project is progressing against your plan, compare costs against your budget and much more. If you’re managing multiple projects, use our portfolio dashboards.

For more details, use our reporting features. Customizable status and portfolio reports capture your project in time, but there are also reports on variance, timesheets, workload and more, all of which can be filtered to show only the data you want to see. Then share them with stakeholders to keep them updated.

Related Project Planning Content

Project planning is a big subject and we have many more articles that discuss all aspects of it from making a project plan to explaining what an implementation plan is. Check out a sample of our project planning content below.

• Project Planning: How to Make a Project Plan
• The Ultimate Guide to Resource Planning
• How to Execute a Plan Successfully
• What Is a Work Plan? How to Make a Work Plan In 7 Steps
• What Is an Implementation Plan?

ProjectManager is online project and portfolio management software that connects teams whether they’re in the office, out in the field or anywhere in between. They can share files, comment at the task level and stay updated with email and in-app notifications. Join teams at Avis, Nestle and Siemens who use our software to plan and deliver successful projects. Get started with ProjectManager today for free.

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500+ business plans and financial models

Manufacturing Business Plan PDF Example

• May 7, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful manufacturing business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your manufacturing business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a manufacturing business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the manufacturing industry, this guide, complete with a business plan example, lays the groundwork for turning your manufacturing business concept into reality. Let’s dive in!

Our manufacturing business plan covers all essential aspects necessary for a comprehensive strategy. It details operations, marketing strategy , market environment, competitors, management team, and financial forecasts.

• Executive Summary : Provides an overview of the manufacturing company’s business concept, market analysis , management, and financial strategy.
• Facilities & Equipment: Describes the facility’s capabilities, machinery, and technological advancements.
• Operations & Supply: Outlines the production processes, supply chain logistics, and inventory management.
• Key Stats: Offers data on industry size , growth trends, and market positioning.
• Key Trends: Highlights significant trends impacting the industry, such as automation and localization.
• Key Competitors : Analyzes primary competitors and differentiates the company from these rivals.
• SWOT: Analyzes strengths, weaknesses, opportunities, and threats.
• Marketing Plan : Outlines tactics for attracting new contracts and maintaining client relationships.
• Timeline : Sets out key milestones from inception through the first year of operations.
• Management: Information on the management team and their roles within the company.
• Financial Plan: Projects the company’s financial performance over the next five years, detailing revenue, profits, and anticipated expenses.

Manufacturing Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your manufacturing business plan, offering a concise overview of your manufacturing facility and its products. It should detail your market positioning, the range of products manufactured, the production process, its location, size, and an outline of day-to-day operations.

This section should also explore how your manufacturing business will integrate into the local and broader markets, including the number of direct competitors within the area, identifying who they are, along with your business’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the business’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your business’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

Facilities & equipment.

Describe your manufacturing facility. Highlight its design, capacity, and technology. Mention the location, emphasizing accessibility to transport routes. Discuss advantages for efficiency and cost management. Detail essential equipment and its capabilities.

Operations & Supply Chain

Detail product range. Outline your operations strategy for efficiency and scalability. Discuss supply chain management. Highlight sourcing of materials, inventory control, and logistics. Emphasize strong partnerships with suppliers and distributors.

Make sure to cover here _ Facilities & Equipment _ Operations & Supplies

Market Overview

Industry size & growth.

Start by examining the size of the manufacturing industry relevant to your products and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.

Key Market Trends

Proceed to discuss recent market trends , such as the increasing demand for sustainable manufacturing processes, automation, and advanced materials. For example, highlight the demand for products that utilize eco-friendly materials or energy-efficient production techniques, alongside the rising popularity of smart manufacturing.

Key Competitors

Then, consider the competitive landscape, which includes a range of manufacturers from large-scale enterprises to niche firms. For example, emphasize what makes your business distinctive, whether it’s through advanced technology, superior product quality, or specialization in certain manufacturing niches. This section will help articulate the demand for your products, the competitive environment, and how your business is positioned to thrive within this dynamic market.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, conduct a SWOT analysis for your manufacturing business. Highlight Strengths such as advanced production technology and a skilled workforce. Address Weaknesses, including potential supply chain vulnerabilities or high production costs. Identify Opportunities like emerging markets for your products or potential for innovation in production processes. Consider Threats such as global competition or economic downturns that may impact demand for your products.

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, trade shows, digital marketing, and strategic partnerships. Emphasize the importance of showcasing product quality and technological advantages to differentiate your business in the market.

Finally, create a detailed timeline that outlines critical milestones for your manufacturing business’s launch, marketing initiatives, customer acquisition, and expansion goals. Ensure the business progresses with clear direction and purpose, setting specific dates for achieving key operational and sales targets.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the manufacturing business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the manufacturing business toward its financial and operational goals.

For your manufacturing business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your manufacturing business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your manufacturing business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Apple Templates , Business Writing , Excel Templates , Templates (MS Office)

New – communications plan templates for ms office and apple iworks.

If you work in an IT company, you know that communicating both internally and externally to customers is always a challenge.

Creating a communications plan especially in IT is difficult as due to the dynamic nature of our industry, multiple stakeholders, and the technical nuances of new products.

If I were to identify some of the comms challenges I see, it would include:

• Technical Jargon : In IT, you have to consider complex terminology that can be difficult for non-technical stakeholders to understand. Make sure your communications plan describes these concepts to internal and external audiences.
• Fast-Paced Environment : The nature of the industry is so fast-faced you have to stay on top of it. Creating a formal comms strategy help addresses this. Make sure your communication plan is agile and adaptable to accommodate sudden changes and updates.
• Multiple Stakeholders : You probably have diverse stakeholders, including internal teams, customers, investors, partners, and possibly regulators. Modify your communication strategies to meet the expectations of each stakeholder group.
• Global Operations : Increasingly, we work on global scale. If you’re responsible for comms, you need to factor in cultural differences, language barriers, and varying regulatory requirements in different regions. Ensure your communication strategies are culturally sensitive and comply with local laws and regulations.
• Crisis Communication : Cybersecurity breaches, service outages, and other technical issues mean you must have flexible crisis communication templates in place. These should outline protocols for responding to and communicating about emergencies effectively. You can download a Crisis Communications Plan template (MS Office) here.

To help you address these challenges, we’ve updated the Klariti MS Office and Apple iWorks templates.

Each template includes the following sections with explanatory ‘how to write’ text.

Table of Contents

1 Introduction

1.1 Purpose

1.2 Objectives

1.4 Document Maintenance

2 Roles and Responsibilities

2.1 Project Structure

2.2 Project Office

2.3 Steering Committee

2.4 Project Sponsor

2.5 Project Director

2.6 Project Manager

2.7 Project Team

2.8 Contractor/Vendor Project Team

2.9 External Stakeholders

2.10 Stakeholder Roles & Responsibilities

2.11 Stakeholder Contact Information

2.12 Stakeholder Information Requirements

3 Internal Communications

3.1 Informal Communications

3.2 Formal Communications

4 External Communications

5 other communications.

5.1 News and Print Media

5.2 Public Inquiries and Requests for Information

5.3 Dispute Resolution Process

5.4 Escalation Process

5.5 Problem/Defect Tracking Process

6 Project Meetings

6.1 Meeting Plan

6.2 Daily / Weekly Meetings

6.3 Team Leads Meeting

6.4 Individual Team Meeting

6.5 Project Office Meeting

6.6 Leadership Committee Meeting

6.7 Steering Committee Meeting

6.8 Monthly Extended Team Status Meeting

6.9 Executive Update Meeting

6.10 All Hands Meeting

6.11 Orientation Meeting

6.12 Communication Plan Web Page

6.13 Feedback

7 Information Collection, Reporting, and Distribution

7.1 Collection and Reporting

7.2 Distribution, Storage, and Disposition

7.3 Distribution Groups

7.4 E-mail Policy

7.5 Format and Styles Guide

7.6 Effectiveness

7.7 Changes

8 Communications Matrix

The finer points.

Communication planning refines both internal communication and your relationships with customers.

Ready to write your communications plan for customers, employees, and stakeholders? Draft your communications plan using premium templates from Klariti.

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30+ Free Vacation Tracking Templates (EXCEL, PDF)

A Vacation Tracking Template is a tool utilized by businesses and human resources departments to monitor and plan employee time off requests efficiently. It typically includes fields for tracking the start and end dates of vacations, the names of employees, and the total number of days off requested or taken.

Table of Contents

This template helps in ensuring adequate staffing levels throughout the year. It assists in balancing workload distribution while also providing transparent records for both management and employees regarding vacation entitlements and usage.

Download Free Vacation Tracking Templates

What is a Vacation Tracking?

Vacation tracking is a system or process used by organizations to record, monitor, and manage employees’ time off from work. This includes scheduling vacations, tracking the number of days taken, and ensuring compliance with company policies and labor laws.

Effective vacation tracking helps maintain a balanced workforce, prevents understaffing, and supports employee well-being by ensuring they take adequate rest.

Key Features of Vacation Tracking

The key features of vacation tracking software include:

• Centralized calendar: This feature allows managers and employees to view all vacation requests, approvals, and availability in one place. It eliminates the need for manual tracking through emails or spreadsheets.
• Automated workflows: Vacation tracking software streamlines the process of requesting, approving, and managing vacations. Automated workflows ensure that all requests follow the same process, reducing errors and delays.
• Real-time updates: With vacation tracking software, managers and employees can see real-time updates on vacation balances, approvals, and conflicts. This helps in planning and ensures that there are no overlaps or understaffing issues.
• Customization options: Different organizations have different policies and procedures for vacation tracking. Good vacation tracking software offers customization options to fit the specific needs of a company.
• Integration with payroll: Integrating vacation tracking software with payroll systems ensures accurate and efficient processes for calculating paid time off (PTO) and deducting it from employees’ salaries.
• Employee self-service: Vacation tracking software allows employees to request vacations, view their vacation balances, and see the status of their requests. This reduces the burden on HR and managers, freeing up their time for other tasks.
• Reporting and analytics: Vacation tracking software provides insights into employee vacation trends, usage patterns, and overall attendance. It helps in identifying areas for improvement and making data-driven decisions.
• Mobile accessibility: Many employees work remotely or travel for work, making it essential to have a mobile-friendly vacation tracking system. Mobile accessibility allows employees to request and manage vacations on the go, increasing convenience and productivity.
• Compliance with labor laws: Vacation tracking software can be programmed to comply with federal, state, and local labor laws regarding the calculation and management of PTO. This helps companies avoid legal issues and penalties.
• Multi-level approvals: For larger organizations, vacation requests may need to go through multiple levels of approval. Vacation tracking software allows for customizable approval workflows to fit the hierarchical structure of an organization.

Advantages of Having a Well-Made Vacation Tracking

Implementing a well-designed vacation tracking system offers numerous advantages for both employers and employees, streamlining the process of managing time off.

Increased Accuracy and Transparency

A robust vacation tracking system ensures accuracy in recording time off, reducing errors associated with manual tracking. It fosters transparency within the organization, allowing employees and management to view leave balances and usage easily.

Improved Planning and Productivity

By providing a clear overview of when employees are scheduled for vacation, companies can plan better, ensuring adequate staffing levels to maintain productivity. This forward visibility helps in managing workload distribution and preventing bottlenecks.

Enhanced Employee Satisfaction

A transparent and fair vacation tracking process improves employee morale and job satisfaction. Employees feel valued and respected when they see their time-off requests handled efficiently and fairly.

Regulatory Compliance

With accurate tracking and records, businesses can ensure they are compliant with labor laws and regulations related to leave entitlements and usage, minimizing legal risks.

Streamlined Administrative Processes

Automating the vacation tracking process reduces the administrative burden on HR departments, freeing up resources to focus on more strategic initiatives. This efficiency not only saves time but also cuts costs associated with manual processing.

Pros and Cons for Developing an Effective Vacation Tracking

When it comes to developing an effective vacation tracking system, there are both pros and cons to consider. In this section, we will discuss some of the advantages and disadvantages of implementing a vacation tracking system in your organization.

• Enhanced Productivity : Implementing an effective vacation tracking system ensures that workloads are managed efficiently. This helps in reducing burnout among employees, leading to higher productivity and job satisfaction.
• Improved Planning and Resource Allocation : With a clear view of when employees are off, managers can plan projects better and allocate resources more efficiently, avoiding last-minute scrambles.
• Transparency and Fairness : A well-developed system ensures that all employees have equal access to vacation time, making the process transparent and fair. This can improve morale and reduce conflicts related to time off.
• Compliance with Labor Laws : Automatic tracking helps ensure that the company complies with labor laws and regulations regarding mandatory leaves and vacations, potentially avoiding legal issues.
• Implementation Cost : The initial setup of a vacation tracking system can be costly, especially for small businesses. There are expenses related to purchasing the software and training staff to use it effectively.
• Complexity in Scheduling : In businesses with intricate scheduling needs or those operating round the clock, managing vacation time can become complex, potentially leading to understaffing or operational inefficiencies.
• Employee Privacy Concerns : There might be concerns from employees about privacy, especially if the system tracks their location or requires them to provide sensitive personal information.
• Dependence on Technology : Relying solely on a digital system for vacation tracking introduces the risk of data loss, system crashes, or cybersecurity threats, which could disrupt the process and lead to inaccuracies.

Why Tracking Vacation Time Matters

Tracking vacation time is crucial for both employees and employers, as it promotes work-life balance, leading to improved mental health and increased productivity. For employees, vacation time allows for rest and rejuvenation, offering a break from the daily work routine.

For employers, tracking vacation time helps in managing workloads efficiently, ensuring that all tasks are covered during absences. Furthermore, it demonstrates a commitment to employee well-being, contributing to a positive workplace culture and reducing burnout rates.

Tips for Keeping Track of Vacations

To effectively keep track of vacations, consider implementing a few organizational strategies that can ensure every trip is seamless and memorable:

• Use a Digital Calendar : Leveraging digital platforms like Google Calendar or Outlook can help you overlay your vacation plans with your everyday schedule. This visual representation allows you to avoid overlaps and manage pre-vacation tasks efficiently.
• Create a Dedicated Vacation Planner : Whether it’s a digital app or a physical notebook, having a dedicated place where you can jot down travel details, accommodation information, and itinerary plans keeps everything centralized and accessible.
• Save Important Documents Digitally : Keep digital copies of all essential documents such as flight tickets, hotel bookings, and any reservations. Apps like Evernote or Google Drive can be particularly useful for storing these documents safely and making them available across all your devices.
• Set Reminders for Key Preparations : A week or two before your trip, set reminders for critical tasks like checking in for your flight, confirming hotel bookings, or packing essentials. This ensures that key activities are not left until the last minute.
• Review and Reflect Post-Vacation : After returning, take some time to review what went well and what could be improved. Making notes on what activities you enjoyed the most and any travel hacks you discovered can be invaluable for planning future vacations.

How to Create a Vacation Tracking Template

A vacation tracking template is a useful tool for businesses to keep track of employee leaves and manage them efficiently. In this guide, we will walk you through the steps to create a comprehensive vacation tracking template using spreadsheet software.

Step 1: Open Your Spreadsheet Software

To begin, open your preferred spreadsheet software, such as Microsoft Excel, Google Sheets, or any other application that you’re comfortable with.

Step 2: Set Up Your Basic Columns

Create the following columns in your spreadsheet:

• Employee Name
• Start Date of Leave
• End Date of Leave
• Number of Days
• Type of Leave
• Status (Approved, Pending, Declined)

Having these columns will help organize and filter information easily. You can add additional columns as per your organization’s requirements.

Step 3: Input Formulas for Automation

To automate the calculation of leave duration, use a formula in the “Number of Days” column. In Excel or Google Sheets, you can use `=DATEDIF(B2, C2, “D”)`, assuming B2 is the start date and C2 is the end date. This will save time and effort in manually calculating leave duration for each employee.

Step 4: Apply Conditional Formatting

To visually differentiate between approved, pending, and declined leaves, use conditional formatting. You can set approved leaves to appear in green, pending in yellow, and fell in red. This will help you quickly identify the status of leave requests without having to go through each one individually.

Step 5: Create a Summary Section

Include a summary section at the top or side of your spreadsheet to display the total leaves taken by each employee, total pending approvals, etc. You can use SUMIF or COUNTIF formulas in this section. This will provide an overview of leave requests and help you plan resources effectively.

Step 6: Add Filters for Easy Navigation

Filters allow you to sort through information and view only what’s relevant quickly. Enable filters for each column so that you can easily view pending requests, leaves for a specific month, or other criteria. This will save time and effort in searching for particular information.

Step 7: Share and Protect the Document

Once your vacation tracking template is complete, share it with relevant stakeholders such as managers and HR personnel. Ensure that the document’s permissions are set appropriately to prevent accidental alterations. In Google Sheets, use the “Share” button to set permissions. In Excel, protect the sheet by using the “Review” tab.

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Free Marketing Plan Examples: Real-World Samples & Templates

By Joe Weller | April 27, 2024

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A  marketing plan  is a comprehensive document that outlines a company’s marketing strategy and tactics, and ensures that its marketing goals align with its overall objectives. Effective marketing plans include detailed analysis of the market along with roadmaps for upcoming campaigns. Inside this article, you’ll find the  elements of a marketing plan , 10 real-world examples of marketing plans with commentary from experienced marketing professionals, free marketing plan templates and samples , and a  chart to help you determine which template suits your needs .

Marketing Plan Elements

Typical marketing plans begin with an executive summary and include audience demographics, company objectives, situational analysis of the business, and marketing strategies and tactics. Market research and analysis provide campaign direction, and the budget and timeline offer practical parameters. A marketing plan can provide an overview of all strategies and campaigns to be executed in a certain time frame, or it can focus on a specific product, channel, or strategy. The level of detail and the sections included might vary, depending on the organization’s needs. The nine main elements of a marketing plan are:  

Executive Summary and Mission Statement:  A concise, high-level summary conveys the purpose of your marketing plan, introduces key strategies and research insights, and highlights the most important takeaways for stakeholders. For example, an executive summary might outline your brand’s identity, its place within the competitive landscape, and the major opportunities that upcoming marketing campaigns will target. Longer plans might include a separate mission statement or vision statement to align marketing efforts with your company’s larger goals. Discover more  examples of executive summaries with templates to help you write one effectively.  

Situational Analysis:  One of the most crucial elements of your marketing plan, a situational analysis is an assessment of the internal and external factors affecting a business’s performance. It should include research-based insights into market trends and dynamics, customer demographics and pain points, and internal resources.  A strong situational analysis often includes a SWOT (strengths, weaknesses, opportunities, threats) analysis, which provides a foundation for an effective marketing strategy. Learn more about  how to perform a SWOT analysis .  

Competitive Analysis:  Understanding the competition is key to developing a compelling marketing plan. This analysis should consider recent marketing campaigns from similar brands to identify successful ways to reach a shared target audience. Being aware of the competitive landscape can also help your business develop a unique selling proposition and stand out in the market. The competitive analysis might be included in the larger situational analysis, or it might be a stand-alone section. For example, a marketing plan could include data on how competitors rank on keywords, or it could evaluate the performance of competitors’ recent social media campaigns. One common framework for understanding market dynamics is a Porter’s five forces analysis, which identifies the forces that contribute to industry rivals. Learn how to evaluate the competitive landscape with  free industry analysis templates .  

Target Audience: In order to implement marketing strategies that engage consumers and drive conversions, businesses need to know who their audience is, what they want, and how they behave. A marketing plan should define a specific, segmented target audience with demographic, geographical, psychographic, and behavioral data.  This section often includes customer profiles or buyer personas — fictionalized representations of ideal customers or audience segments — which help marketers typify consumer behaviors. These profiles should include media habits and most-used platforms to ensure that your marketing plan selects the right channels for each campaign. Learn how to analyze your target market with  free customer profile templates .  

Goals and Objectives:  Marketing plans typically include both long-term goals, which provide broad direction for the company’s marketing strategy, and short-term objectives, which focus on more immediate tactics and campaigns. Goals should be SMART (specific, measurable, achievable, relevant, time-bound) and include corresponding key performance indicators (KPIs).  The goals and objectives in a marketing plan often focus on conversions, market share, brand awareness, or engagement. Clearly defined goals ensure strategically aligned marketing initiatives with measurable results. Take a look at  real-world examples of SMART goals for more insights.  

Marketing Strategy:  This section of a marketing plan details the business’s unique value proposition and the channels that will communicate it. A robust marketing strategy addresses the touchpoints in a consumer’s buying cycle and breaks down the 4 Ps (product, price, place, promotion) of the marketing mix. Channels might include digital marketing, advertisements, social media, and influencer partnerships. To develop an overarching marketing strategy, consider using a  marketing strategy template . To learn more about the 4 Ps, read this  product marketing guide .  

Tactics and Action Plan:  A marketing plan is not an abstract strategy document, but a concrete roadmap for executing specific campaigns with specific tactics. Your plan should detail the messaging for each campaign and the corresponding methods for communication — such as email newsletters, social content, targeted ads, and public relations.  This section provides KPIs and actionable steps such as resource allocation, deliverables, and distribution plans. It might also include the expected outcome for each campaign. To plan individual campaigns, consider using a  marketing project plan template .  

Budget:  Marketing expenses might include the cost of advertising, content creation, website maintenance, or promotional materials; no marketing plan is complete without a budget that breaks down the costs of such initiatives. A clear, comprehensive budget ensures that marketing efforts are financially feasible and resources can be allocated for maximum impact. The budget also enables the marketing team to track the return on investment (ROI) of each campaign. To create a comprehensive budget, try our  free marketing budget templates .    

Timeline:  Finally, a marketing plan includes a clear schedule for implementing its initiatives and tactics. This timeline details the start and end dates of each campaign, deadlines for deliverables, and key events or milestones. It keeps the marketing team aligned and initiatives on track, ensuring that marketing objectives can be achieved within the set time frame. Organize dates and deadlines with the help of a  marketing timeline template .  

Marketing Plan Examples

Real-world marketing plans show how businesses utilize effective planning documents. These 10 examples from various industries exhibit unique strengths and weaknesses. With insightful commentary from marketing experts, these plans offer practical takeaways any marketer can use.  

Delmarva and the Ground for Change This  in-depth marketing plan for a documentary produced by the USDA Northeast Climate Hub includes audience profiles, competitive analysis, and a distribution plan. Along with a detailed breakdown of its digital marketing strategy, it considers how different tactics will affect the viewer’s content journey.   

John Dinsmore , a marketing consultant and professor at Wright State University, praises this plan for its attractive design and thoughtful, thorough content: “They do a nice job of extrapolating on who the target market is and tying their tactics to achieving specific goals.”  He appreciates the inclusion of a SWOT analysis, but feels it could be done more effectively. “‘Opportunities’ is not a place for business ideas. It’s a place to identify external, positive trends that can help your initiative. In this context, an opportunity could be ‘Rising concern for and awareness of climate issues.’ Similarly, ‘threats’ is not a place to list things that are difficult. It’s for negative external trends such as ‘Increased skepticism over ability to combat climate change.’” 

Dekker Fraser , former Global Marketing Manager at Sony PlayStation, adds that this plan includes a strong focus on collaborations with media and influencers: “Many marketing plans place too much emphasis on target customers and not enough on target collaborators.”  

Minnesota Tourism This  marketing plan by Explore Minnesota , the state’s Department of Tourism, showcases Minnesota’s beauty with vivid imagery. It uses a variety of demographic information to identify priority audience segments and includes well-designed infographics that analyze audience and competition. As a result, the campaigns are clearly targeted at specific audiences and objectives. 

John Rarrick , Head of Marketing at Movius Corp., admires the strength of the message behind the strategy. “This plan has a very well-developed ‘why,’” he says. “You’ll see that often when the plan is to repair or save something that has undergone a time of great loss — such as a loss of revenue or reputation. The audience personas, goals, tactics, and budget are all detailed and measurable.” 

Gold Coast Transit District  

A  short, high-level marketing plan for Gold Coast Transit highlights key campaigns and includes the most important details, such as timelines, budgets, and tactics. It begins with a bulleted overview of the most important takeaways and takes into account general marketing efforts that don’t fit under a specific campaign umbrella. Fraser notes that this plan includes year-round marketing initiatives, with an effective “emphasis on strong offers, such as youth-free fares.” However, he points out that its brand awareness goals could be more specific. “Instead, use context-specific awareness goals such as ‘When commuting to work, residents first think of Gold Coast Transit’ or ‘When coming home from the library at night, I think of taking the bus,’” he says. “In other words, peg awareness to specific category-entry points.”  

University of Arizona College of Engineering This  marketing, branding, and communications plan for the University of Arizona College of Engineering sets out a long-term vision, high-level goals, and strategies for achieving these goals. It has a section for methodology — including promotional videos and email newsletters — and segments its audience to align with its strategies. This plan “demonstrates a clearly defined audience,” according to Rarrick. That said, not every section of the plan includes the same level of specificity. “The KPIs are vague,” he adds. “I would expect to see something more measurable, rather than ‘increase’ or ‘improve.’” 

Timberland Regional Library This  library's two-year marketing plan sets initiatives in motion with a clear schedule for action. It includes both promotional and production calendars for effective planning, which is especially important for campaigns pegged to external events.  Dinsmore cites this plan’s “professional and elegant graphic design” as a strength. It also offers a roadmap for tackling several marketing campaigns on different timelines. However, he suggests that the plan needs more measurable goals and defined strategies. “There’s no overarching strategy that ties all of these tactics and initiatives together,” he says. “It’s just a laundry list of dates and actions.” 

Safe Haven Family Shelter Nonprofit organizations need creative marketing strategies to reach their targets and use funds efficiently. With specific objectives and actionable steps, this  marketing plan for Safe Haven Family Shelter delineates high-level goals and details the path to achieving them. It identifies the roles and responsibilities of individual team members to ensure alignment. Rarrick commends this plan for its “clearly defined audience and very clearly defined goals.” The plan showcases the differences between strategic business goals and measurable marketing objectives.  

Visit Myrtle Beach This  destination marketing plan by the Myrtle Beach, South Carolina Chamber of Commerce  incorporates detailed information about target markets, audience personas, and key behaviors. It includes an infographic that illuminates the touchpoints in a traveler’s journey and shows the marketing team how each tactic contributes to conversions.  Overall, Dinsmore praises this plan as a “very smart and thoughtful presentation.” It outlines a distinct media mix for each target audience, defines its objectives clearly, and ties these objectives to success metrics. He continues, “I want to thank the Myrtle Beach folks for planning to measure their efforts. Measurement is often anathema to marketing people, but if you’re not measuring, you don’t know how to improve.”  With so much information to cover, the plan would benefit from an executive summary to introduce key takeaways. “The bigger the scope, the harder it is to make everything feel connected, and that’s a bit of an issue with this plan,” Dinsmore adds.  

Tropical Avocados This  example of a no-frills plan was commissioned by the nonprofit Improving Economies for Stronger Communities (IESC) to help brand and launch tropical avocados in the U.S. market. It shows the importance of making branding decisions backed by market and consumer research. A detailed SWOT analysis and competitive analysis provide essential insights that enable the company to determine the best unique selling proposition.  A key strength of this plan is its detailed research into its audience. Fraser cites its “excellent identification of consumer objections — e.g., concern over how natural the avocado size is — and consumer behavior.” As a result, the brand can adopt effective messaging in its marketing campaigns. As with USDA Northeast Climate Hub’s Delmarva and the Ground for Change documentary, “target collaborators — e.g., food writers, organizations, and chefs — are included in the target audience. Collaborators are often more critical to the marketing plan than the consumers themselves,” Fraser adds.  

Rochelle Community Hospital This  case study of Rochelle Community Hospital in Rochelle, Illinois, shows how a targeted marketing plan can be used to achieve significant results. The report by Legato Healthcare Marketing showcases the importance of reevaluating an existing marketing strategy — in this case, shifting the emphasis from print to digital. External marketing agencies often have more tools at their disposal, particularly if the business has not had a strong digital presence. With targeted ads and website updates, the agency employed tactics with direct metrics in order to track its impact.   

Visit Concord This  example from the Concord Tourism Improvement District marketing plan is concise and includes streamlined insights on the audience and market. It details each marketing channel with specific tactics and measurable KPIs.  The overall strategy, according to Fraser, offers “an excellent emphasis on social proof and word-of-mouth marketing,” as well as a “good balance of awareness and activation marketing.” In order to improve, he suggests, “the plan should factor in the following critical quantitative factors to help drive the media strategy: reach, frequency, and the total-addressable market.” 

Marketing Plan Templates

Using a template takes the guesswork out of organizing a marketing plan document. These customizable templates include essential elements and options for specific industries or marketing channels, and they range from one-page plans to comprehensive, presentation-ready reports.

Microsoft Word Simple Marketing Plan Template

Download the Simple Marketing Plan Example Template for Microsoft Word Download the Blank Simple Marketing Plan Template for Microsoft Word

This example of a simple, customizable plan focuses on key strategies and prioritizes readability. This one-page marketing plan template includes space to summarize marketing strategy and overarching business objectives, along with an action plan to highlight responsibilities and deadlines.

Microsoft Word Annual Marketing Plan Template

Download the Annual Marketing Plan Example Template for Microsoft Word Download the Blank Annual Marketing Plan Template for Microsoft Word  

This comprehensive marketing plan template includes a number of key sections — such as goals, target market, marketing channels, and performance standards — that can be customized to suit a variety of businesses. In the situational analysis, you can find space for both a 5C (company, collaborators, customers, competitors, climate) analysis and a SWOT analysis. The blank template begins with a table of contents, a business summary, and a mission statement to allow for easy readability. The sample focuses on marketing strategies for one fiscal year, but you can modify this plan for any time period. 

Microsoft Word Small Business Marketing Plan Template

Download the Small Business Marketing Plan Example Template for Microsoft Word Download the Blank Small Business Marketing Plan Template for Microsoft Word

A strong marketing plan is essential for small businesses looking to stand out from larger competitors. This small business marketing plan template provides an outline for a detailed marketing strategy, including a unique selling proposition, the 4Ps marketing mix, and marketing channels. It builds its strategy on situational analysis and identification of the business’s core capabilities. Find  more marketing plan templates  for different industries.

Microsoft Word Nonprofit Marketing Plan Template

Download the Nonprofit Marketing Plan Example Template for Microsoft Word Download the Blank Nonprofit Marketing Plan Template for Microsoft Word

This example marketing plan for a nonprofit incorporates information on the funding climate into its situational analysis, as well as a detailed organizational summary. With sections for short- and long-term goals, marketing strategies and channels, and stakeholder profiles, the template is comprehensive and customizable. Find  more nonprofit marketing plan templates here .

Excel Product Marketing Plan Template

Download the Product Marketing Plan Example Template for Excel Download the Blank Product Marketing Plan Template for Excel

When integrating a new product into existing marketing strategies, it’s important to take into account all the elements of the marketing mix. This product marketing plan template is organized by product, price, place, promotion, process, people, and physical evidence. In these sections, you can find space to consider market research, consumer behaviors, and marketing channels.

Excel Social Media Marketing Plan Template

Download the Social Media Marketing Plan Example Template for Excel Download the Blank Social Media Marketing Plan Template for Excel

For planning specific campaigns, this social media marketing action plan template begins with the campaign goal, highlights important promo dates, and separates actions by platform. It’s useful for executing targeted social media campaigns within a larger marketing strategy. Find  more marketing action plan templates here .

Excel Digital Marketing Plan Template

Download the Digital Marketing Plan Example Template for Excel Download the Blank Digital Marketing Plan Template for Excel

Focusing on digital marketing channels is an effective way to organize strategies into a streamlined and actionable plan. This strategic digital marketing template highlights important audience behaviors and access channels to ensure messaging reaches consumers. Customizable for a variety of digital marketing projects, the template includes space for keywords, goals, and tasks. Find  more digital marketing plan templates here .

Which Marketing Plan Format Is Right for You?

To choose the right marketing plan format for your needs, consider the plan’s role in your marketing strategy. Do you need a comprehensive plan to provide an overview of tactics that will take place over a long period of time? Or are you looking for a plan to focus on specific channels, campaigns, or product launches? 

Each template in this article offers space to detail market research, strategies, and access channels. The longer plans include more sections for in-depth situational analysis and audience demographics, while the shorter plans focus on the marketing mix and action plan. This chart highlights the key elements of each marketing plan:  

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