mother dairy business plan

How to Start Mother Dairy Franchise | Cost, Fee, and Profit Margin

Introduction.

Are you looking to venture into the dairy industry and want to know how to start a Mother Dairy franchise in India? Mother Dairy, a well-established and trusted brand, offers a lucrative opportunity for entrepreneurs who wish to be a part of the growing dairy market in the country. In this article, we will provide you with a comprehensive guide on the business model, application process, cost breakdown, profit margin, pros and cons, and a conclusion that will help you make an informed decision about starting a Mother Dairy franchise.

Business Model of Mother Dairy Franchise

Before delving into the details, let’s understand the business model and get an overview of what a Mother Dairy franchise entails. Mother Dairy, a flagship brand of the National Dairy Development Board (NDDB), has been serving the nation with high-quality dairy products for decades. As a franchisee, you will be partnering with a trusted brand that has a strong presence and a loyal customer base.

Mother Dairy primarily deals in milk and milk products, including liquid milk, flavored milk, yogurt, butter, cheese, and ice cream. With a well-structured supply chain and efficient distribution network, Mother Dairy ensures that its products reach consumers fresh and at an affordable price.

The company offers two types of franchisee models:

Retail Parlour Franchise: This model allows the franchisee to sell Mother Dairy products, such as milk, milk products, and ice cream.
Safalgandha Parlour Franchise: This model allows the franchisee to sell Mother Dairy’s Safalgandha products, such as herbal products, spices, and ghee.

How to Apply/Step-by-Step Application Process

To kick-start your entrepreneurial journey with Mother Dairy, here is a step-by-step application process that you can follow:

Research and Planning: Conduct thorough research on the franchise opportunity, understand the market demand in your chosen location, and evaluate the potential profitability. Create a business plan outlining your goals, strategies, and financial projections.

Contact Mother Dairy: Get in touch with the Mother Dairy corporate office or their regional franchise representative. Express your interest in becoming a franchisee and request information regarding the application procedure. – Official Site

Application Form Submission: Obtain the official Mother Dairy franchise application form. Fill it out with accurate details, including personal information, preferred location, previous experience (if relevant), and proposed investment.

Background Check and Evaluation: After submitting the application form, Mother Dairy will conduct a background check, verifying the provided information. They may also evaluate your financial capability and experience in the dairy industry.

Personal Meeting and interview: If your application is shortlisted, you will be invited for a personal meeting and interview with the Mother Dairy team. This interaction will help them assess your suitability as a franchisee and clarify any queries you may have.

Location Finalization: Once you have successfully cleared the interview stage, Mother Dairy will guide you in choosing the best location for your franchise outlet. They will consider factors such as market potential, footfall, and accessibility.

Agreement Signing and Fee Payment: Prior to commencing operations, you will be required to sign the franchise agreement, which will define the terms and conditions of the partnership. Additionally, you will be required to pay the requisite franchise fee and security deposit.

Training and Preparing for Operation: Mother Dairy will provide you with comprehensive training, equipping you with the necessary knowledge and skills to manage the franchise effectively. Utilize this training period to set up your outlet and prepare for a successful launch.

Opening the Franchise Outlet: After completing the training, you are ready to open your Mother Dairy franchise outlet. Mother Dairy will extend support in the initial phase to ensure a smooth start and provide ongoing assistance whenever required.

Cost and Fees

Starting a Mother Dairy franchise requires an investment that encompasses various expenses. Here is a breakdown of the estimated costs and fees associated with opening a franchise outlet:

Franchise Fee: The initial franchise fee for a Mother Dairy outlet is around INR 3-5 lakhs, which grants you the rights to use the brand name, logo, and ongoing support from the parent company.

Security Deposit: Mother Dairy may require a security deposit of approximately INR 50,000 to INR 1 lakh, which is refundable.

Infrastructure and Equipment: The cost of setting up the infrastructure, including interior design, furniture, signage, and equipment like refrigerators, freezers, milk dispensers, and packaging machinery, amounts to an average of INR 5-8 lakhs.

Raw Materials and Inventory: The initial stock of milk, milk products, and other inventory will cost approximately INR 2-3 lakhs.

Licensing and Legal: Obtaining necessary licenses such as FSSAI registration, GST registration, local municipal permits, and insurance might incur an additional expense of INR 50,000 to INR 1 lakh.

It is important to note that these figures are approximate and may vary depending on various factors, including the location, size of the outlet, and government regulations.

Profit Margin

The profit margin in the Mother Dairy franchise business can be quite promising. As a franchisee, you benefit from the brand’s established reputation, high-quality products, and favorable pricing. On average, the profit margin ranges from 15% to 20% in the dairy segment. However, achieving profitability depends on various factors such as operational efficiency, cost management, market demand, and competition in your chosen location.

Also Read: How to Start Lassi Shop Franchise | Cost, Fees, and 60% Profit Margin

Pros and Cons

Before embarking on any business venture, it is crucial to consider the pros and cons. Here are some advantages and disadvantages of owning a Mother Dairy franchise:

Established Brand: Mother Dairy is a well-recognized brand with a strong reputation, which can attract customers and instill confidence.
Extensive Product Range: The franchise offers a wide range of dairy products, ensuring a diverse customer base.
Supply Chain Support: Mother Dairy has a robust supply chain management system, ensuring reliable and timely delivery of products.
Ongoing Assistance: As a franchisee, you can rely on Mother Dairy for continuous support, including marketing strategies, training programs, and operational guidance.
Initial Investment: Starting a franchise requires a significant upfront investment, including franchise fees, setup costs, and raw material expenses.
Operational Challenges: Managing day-to-day operations, maintaining quality standards, and dealing with workforce management can be challenging.
Competition: Depending on your location, competition from other dairy brands and local vendors may pose a challenge.

Starting a Mother Dairy franchise in India can be a lucrative business opportunity for aspiring entrepreneurs in the dairy industry. With a renowned brand, comprehensive support, and a diverse range of high-quality dairy products, Mother Dairy offers a promising platform for success. However, careful planning, meticulous execution, and continuous dedication are essential to ensure the profitability and sustainability of your franchise outlet. Conduct thorough research, evaluate market potential, and assess your suitability before making a final decision.

Can I open multiple Mother Dairy franchise outlets?

Yes, Mother Dairy allows eligible franchisees to open multiple outlets, subject to their criteria and availability of suitable locations.

Do I need prior experience in the dairy industry?

While prior experience in the dairy industry is not mandatory, it can be beneficial. Mother Dairy provides training to equip franchisees with the necessary knowledge and skills.

How long does it take to set up a Mother Dairy franchise outlet?

The timeline for setting up a Mother Dairy franchise outlet can vary depending on factors such as location finalization, infrastructure setup, and licensing procedures. On average, it may take around 2-4 months.

Can I sell products from other brands in my Mother Dairy franchise outlet?

As a franchisee, you are expected to exclusively sell Mother Dairy products and milk under their brand. Selling other brands' products may breach the terms of the franchise agreement.

Do I need to renew the franchise agreement after a certain period?

Mother Dairy franchise agreements typically have a fixed term, varying from 3 to 5 years. Franchisees may need to renew the agreement upon completion of the initial term, subject to mutual consent and agreement terms.

Hey everyone, Vishal here! I'm fascinated by the world of business, especially the exciting potential of franchising and spotting the next big idea. In my writing, expect a mix of in-depth franchise breakdowns, thought-provoking new business ideas, and practical advice to turn those ideas into reality.

Profit in Mother Dairy Franchise (Cost to Start)

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Introduction to profit in Mother Dairy franchise (Cost to Start)

Mother Dairy franchise: Dairy has turned out to be a part of Indian food culture. It does not matter whether you use it for breakfast, lunch, or dinner, dairy is always existing in one form or the other. It can be consumed in the form of milk, cottage cheese, curd, or just some ice cream after dinner. Mother Dairy is a brand that made its place for itself in the dairy industry.

A step by step guide to profit in Mother Dairy franchise

With its great range of good class products, it has accomplished to gain a loyal customer base. By obeying to its tagline ‘Happy Food, Happy People’. Mother dairy, through its diverse range of products, has been efficaciously managing to serve people of all ages and all demographics. It is continuously developing at a quick pace, the company is famous in various big cities of the country and mainly in the north part of India.

About the company:

Mother Dairy Fruit & Vegetable Pvt Ltd is an Indian dairy company that is popular for milk, dairy, and many other edible products. Products such as paneer (cottage cheese), ghee, and ice cream available under the brand of Mother Dairy. Not only dairy products, but the company is also present in the manufacturing and selling of fruits and vegetables, frozen foods, edible oils, and processed food like pickles, jams, fruit juices, etc.

The company launched in 1974 when it was commissioned as a wholly-owned subsidiary of the National Dairy Development Board (NDDB). It was begun as Operation Flood that was a dairy development program, Mother Dairy focused to make sure there was an adequate supply of milk in the nation. A significant part of the company’s necessity of liquid milk is fulfilled by sourcing from village level farmer organizations and dairy cooperatives. In the previous days, the company’s main aim was in Delhi and various regions of the National Capital Region. Later, the company began to grow and extended into different parts of the country.

In the FMCG industry, Mother Dairy is reflected as the second-best company. In a survey conducted n 2015, the company backed the 39th place among the list of India’s Top 100 Best Companies to Work For.

The company has a vegetable section known as ‘Safal’ where fruits and vegetables are sold by the company in Delhi and Bengaluru region. Safal has made its presence in around 40 countries such as the United States, Africa, Europe, etc. Mother Dairy is also popular with another brand named ‘Dhara’. The brand, which was launched by NDDB under Operation Golden Flow program, sells edible oils in the country.

Through various sub-brands, Mother Dairy manufactures and sells a variety of products. We have listed concerning dairy, some of the products which are sold by Mother Dairy:

Premium Full Cream Milk
Full Cream Milk
Standardized Milk
Super – T Milk
FullYo Milk
Ultimate Dahi
Classic Dahi
Plain Chach
Flavored Milk Bottles
Fresh Paneer
Cheese Slice
Cheese Spread
Fruit Yogurt
Dairy Whitener

The business model that Mother Dairy adopted has enormously facilitated them in attaining success. By eliminating the brokers, they went straight to the farmers to avail milk which earned profit to both the company and the farmers. After milk, Mother Dairy tracked the same process with the fruits and vegetables and finally, the company was able to reach the current heights.

Mother Dairy Franchise:

The different types of Mother Dairy franchises

Mother Dairy ice cream franchise
Mother Dairy milk booth franchise

Area : The first necessity that must o be fulfilled to gain a Mother Dairy dealership is of the storage space or area. An individual should acquire about 5,000 square feet or more to qualify for a Mother Dairy dealership.

Staff: Minimum of one individual is necessary to operate a Mother Dairy outlet. The person must be trained for the operations of the machinery and also should know how to interact with the people.

About 5 -10 lakh rupees is necessary to become an owner of a Mother Dairy franchise. Apart from that a franchise fee of about 50,000 rupees must be paid by a franchisee to the company.

If one plans to open multiple units, then the charges will rise to Rs. 1 -2 crores. It can also vary and increase based on its location and mainly the city of the store.

But the company will aid here with promotions, arranging up the milk vending machine, and the store is supported by the latest IT equipment.

You may get the question as to how to apply for a Mother Dairy franchise. The process is very easy. One must visit the official website of the company and complete an application form that is present for applying for a Mother Dairy dealership. The applicant should fill out personal and official information in the application form.

After the application gets approved, the franchisee will be assisted with training and associated necessary training manuals. He or she will be supported for field assistance for having the maximum profit from the store location.

Today, people see for stores where they can purchase a list of good quality products and avoid going to their local vendors. And when it comes to this kind of store, Mother Dairy is given the priority. To date, Mother Dairy has around 1,000 exclusive outlets and more than 1,400 retail outlets in the Delhi region only.

The company is operating across India, so location is not a trouble when it comes to staring up a franchise. So, it is a great choice to invest in a Mother Dairy franchise. Also, the support and guidance are provided by the company’s staff after the application is approved to support the franchisee in arranging up the store and the franchisee is not required to pay any royalty fee to the company.

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If one is thinking whether to spend in Mother Dairy or not, then it must be known that the Mother Dairy distributorship margin is very significant. Around 30 percent return on investment is there during the first year of operations and in about 2 years, the franchisee will reach the break-even point. A person who desired to invest in a Mother Dairy franchise gains a profit of about Rs. 44,000 monthly.

Mother Dairy Fruit and Vegetable Private Limited.

A – 3, Sector – 1, Noida, Uttar Pradesh – 201301

Landline Phone Number: +91 – 120 – 4399500 / 4399501

Fax No: 91 – 120 – 4399527

Email ID: [email protected]

Mother Dairy is not only a brand that emerged out of nowhere and is famous among the public. The company has been there for many years delivering quality products to people and developing at a fast pace. The statistics and reports, when combined with the brand value that the company has, make A Mother Dairy as an excessive investment choice for any person. Thus, it can be very useful if you plan to start the mother dairy franchise. Hopefully, this blog would aid you to take a proper decision.

Is Mother Dairy franchise profitable?

Yes, the Mother Dairy franchise is very cost-effective. Mother Dairy distributorship margin is excessive. One can earn a 30 percent return on investment during the first year of starting the store. An individual can gain a profit of about Rs. 44,000 every month.

What is the outlet area required to apply for a Mother Dairy dealership?

An area of about 5,000 square feet is needed to start a Mother Dairy dealership.

What you need for getting Mother Dairy franchise?

An individual must have an outlet space of about 5,000 square feet. At least one person should be there to run the store. An investment of about 5-10 lakh rupees is also needed to get the dealership. Lastly, a franchise fee of 50,000 rupees must be deposited by the franchisee to the company.

What is the cost or investment to get Mother Dairy franchise?

An investment of 5 to 10 lakhs is required and a franchise fee of 50,000 rupees must be paid. If one wants to start multiple units, the cost will be about 1 to 5 crores of rupees that will be determined upon the location of the outlet.

What happens after an application for dealership gets accepted?

After the dealership application is approved by the company, the franchisee is supported with training and field assistance to aid him/ her in the arrangement of the store.

Is it necessary to pay a royalty fee to the Mother Dairy Company by the franchisee?

No. The franchisee does require to pay any royalty to Mother Dairy.

In case if you are interested in this: Dairy Farming Setup in India .

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How to Start Mother Dairy Franchise in India ?

About mother dairy franchise, benefits of acquiring the franchise of mother dairy in india, investment required for acquiring mother dairy franchise, requirements or eligibility criteria, profit margin and roi, process to apply for mother dairy franchise, the dairy dream: prospering with mother dairy franchise ownership.

Right from waking up in the morning to before going to bed, most of us or our family members consume some or the other Dairy Product every day. Dairy Products includes Milk, Curd, Cheese, and even Ice Creams, it comes as a morning breakfast or as a dessert after dinner. These products are fast-moving and consumed daily in almost every household, hence many business owners have an eye for setting up a business based on Dairy products and Ice creams. One of the leading and well-known brands in the market in Dairy products is Mother Dairy Franchise .

Started in 1974, Mother Dairy is a popular brand, known all across the country for its dairy products such as Milk, Curd, Paneer, Yoghurt, and so on. Mother Dairy secured a spot of ‘Second position’ as the best company in the FMCG sector, however, these achievements are just the tip of the iceberg, in year 2015, Mother Dairy was declared on 39th position for, ‘Top 100 Best Companies to Work for.’ With such a huge response and success, Mother Dairy has also started its own new venture or rather a branch called as ‘Mother Dairy Fruits and Vegetables Private Limited.’

This initiative or the branch includes the manufacturing of products such as Frozen Foods, Fruits, Vegetables, Fruit juices, pickles, jams, and even edible oils. With such a huge venture, currently, Mother Dairy is said to have more than 1500 + retail outlets and 1000 + exclusive outlets or shops of Mother Dairy Fruit and Vegetable Private Limited. After this venture, the brand now deals from dairy products like milk to consumable food items and fruits. This alone explains the management and effectiveness of the brand’s working and the benefits which one may receive on acquiring its Franchise.

The various Unique selling point or USP of Mother Dairy is an important thing to note about for a Franchise holder. This very USP helps you to run your business smoothly and even understand it better. The various advantages of acquiring the Franchise of Mother Dairy are as follows.

First, let’s talk about the brand value, Mother Dairy is a well-known name and is the first preference for every consumer who wishes to purchase any of the dairy products. Having a Franchise of Mother Dairy is enough to get you repetitive customers and that aspect is very crucial to have a business make profits.
Another USP of the Mother Dairy Franchise is the long list of items that they offer. Right from dairy products like Milk, curd, etc, to even Paneer, Yoghurt, Lassi , and even Cheese. They cover almost all of the items that are purchased and consumed on an everyday basis.
One of the major benefits of having a Mother Dairy Franchise is that you do not require complex or huge infrastructure and area requirements for acquiring this Franchise. The investment cost is lower when compared to other Franchises and hence business owners do not need to look out for huge space.
The support system that you receive from the representatives of Mother Dairy Franchise is really good. They assist you in setting up your business. Another benefit is that there is no strict requirement about the location where you can or should have your outlet for getting eligible to acquire this Franchise, any location that is pan India is eligible for the same.

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The investment required for acquiring the Franchise would differ on the location, as in if the outlet is a unit, or is it situated in a city, region, etc. Mother Dairy Franchise offers multi-layered units and hence there is a variation in the investment required. However, the average investment amount that would be required for this Franchise would be between 5 to 10 lakhs. The franchise fees are around 50000 and the best part is that you do not have to pay any Royalty every month to them. Hence, the investment would vary according to the area, but it is considerably lower than other Franchise.

With the investment amount being considerably low compared to other brands, there are some basic requirements that a business owner has to follow to get eligible for the same. The following conditions are to be met with.

Your outlet should have a minimum of 500 sq. ft of area for getting eligible for the Franchise of Mother Dairy and the outlet should be on the ground floor of a residential area.

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There has to be a minimum of 1 or 2 people in your outlet as your staff members, however, if the unit is big, then the staff member may vary.
Lastly, all your staff members should be trained well and have sufficient knowledge about the brand .

The minimum profit margin or ratio that you can expect to earn is around 30%. That is a good percentage in this industry, going with the same figure, you can expect to have an ROI after or between 1.5 to 2 Years of business.

After considering your options, checking the eligibility criteria, and the investment, the next step is to apply for the Franchise and the process goes really simple.

Firstly, you need to visit the official website which is, www.motherdairy.com . Once, you have visited the website you can surf around and gather more details about the business, the various stores, and so on.

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The next step is to fill the application form. You need to click on the ‘Contact Us’ tab, you would be taken to an Application form where you would be asked to submit your details, including your Contact number.
After submitting your application form, you would be contacted by the representatives of Mother Dairy and the process would move forward if you are eligible for the same.

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Dairy Farm Business Plan Template

Written by Dave Lavinsky

Dairy Farming Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their dairy farming businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a dairy farming business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Dairy Farm Business Plan?

A business plan provides a snapshot of your dairy farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Dairy Farm

If you’re looking to start a dairy farm, or grow your existing dairy farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your dairy farm in order to improve your chances of success. Your dairy farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Dairy Farming Businesses

With regards to funding, the main sources of funding for a dairy business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for dairy farming businesses.

Finish Your Business Plan Today!

How to write a business plan for a dairy farming business.

If you want to start a dairy business or expand your current one, you need a business plan. Below we detail what should be included in each section of your dairy farming business plan:

Executive Summary

Your executive summary provides an introduction to your dairy farming business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dairy farm you are operating and the status. For example, are you a startup, do you have a dairy farm that you would like to grow, or are you operating dairy farming businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the dairy farm industry. Discuss the type of dairy farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of dairy farm you are operating.

For example, you might operate one of the following types of dairy farming businesses:

Freestall dairy farm : this type of dairy farm provides plenty of ventilation for ultimate comfort for the cow as well as freestall barns which allow the cows more freedom to eat, drink, and rest wherever they like.
Drylot dairy farm: this type of dairy farm is suitable for drier climates and cows are given access to shade and shelter on a large dry-dirt ot for relaxation. The cows have plenty of room for feed and water and free reign to eat and drink as they please.
Pasture-based dairy farm: this type of dairy farm is a more traditional setup where cows receive an “all access pass” to green pastures to graze and rest when they are not being milked in the milking parlor. This type of dairy farm also provides cows feed and water in the barns and provide enough cover for inclement weather when needed.

In addition to explaining the type of dairy farm you will operate, the Company Analysis section of your dairy farming business plan needs to provide background on the business.

Include answers to question such as:

When and why did you start the business?
What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching X amount of customers served, etc.
Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the dairy farm industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the dairy farm industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your dairy farming business plan:

How big is the dairy farm industry (in dollars)?
Is the market declining or increasing?
Who are the key competitors in the market?
Who are the key suppliers in the market?
What trends are affecting the industry?
What is the industry’s growth forecast over the next 5 – 10 years?
What is the relevant market size? That is, how big is the potential market for your dairy farm? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your dairy farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: grocery retailers, families, and individual buyers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of dairy farm you operate. Clearly, families would respond to different marketing promotions than grocery retailers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other local dairy farms.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes grocery stores, farmers markets, milk alternatives (vegan), etc.

With regards to direct competition, you want to describe the other dairy farming businesses with which you compete. Most likely, your direct competitors will be dairy farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

What type of dairy farm are they?
What areas do they serve?
What types of customers do they serve?
What is their pricing (premium, low, etc.)?
What are they good at?
What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Will you provide dairy farm products that your competitors don’t offer?
Will your cows be raised in a better facility?
Will you provide better customer service?
Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a dairy farming business, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of dairy farm that you documented in your Company Analysis. Then, detail the specific services you will be offering. For example, in addition to dairy farm products, will you provide a petting zoo, cheese making training, and any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your dairy farm. Document your location and mention how the location will impact your success. For example, is your dairy farm located in a rural setting, on the outskirts of a metropolitan area, the countryside, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your dairy farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

Advertising in local papers and magazines
Commercials
Social media marketing
Local radio advertising
Word-of-mouth

Operations Plan

While the earlier sections of your dairy farming business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your dairy farm, including cleaning and maintaining the dairy farm and cows, milking the cows, bottling of milk, cheese production, marketing, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to obtain your XXth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your dairy farm to a new location.

Management Team

To demonstrate your dairy farm’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing dairy farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a dairy farm or a large profitable farm.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you start with X number of cows or will you expand your cow inventory slowly ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your dairy farm, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a dairy farm:

Cost of dairy farm construction and barn build-out
Cost of dairy farm supplies, cows, and equipment
Cost of marketing the dairy farm
Payroll or salaries paid to staff
Business insurance
Taxes and permits
Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your list of products your dairy farm will offer, types of customers you will be targeting, and the areas your dairy farm will serve.

Putting together a business plan for your dairy farming business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the dairy farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful dairy farm.

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies that have gone on to achieve tremendous success.

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Dairy Farming Business Plan FAQs

What is the easiest way to complete my dairy farming business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your dairy farming business plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dairy farming business you are operating and the status; for example, are you a startup, do you have a dairy farming business that you would like to grow, or are you operating a chain of dairy farming businesses?

Revenue of Mother Dairy from financial year 2019 to 2023 (in billion Indian rupees)

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November 2023

FY 2019 to FY 2022

India's financial year begins in April and ends in March. For example, FY 2023 started in April 2022 and ended in March 2023. One Indian rupee is equal to 0.011 euros and 0.012 dollars (as of March 2024). Values have been rounded for clarity.

Statistics on " Dairy industry in India "

Number of milk cows worldwide 2023, by country
Global dairy production 2023, by category
Revenue of the dairy products & eggs market worldwide 2023, by country
Gross value added from milk products in India FY 2012-2021
Growth rate of milk production India FY 2011-2022
Share of milk production in India FY 2021, by state
Milk procurement volume India FY 2023, by region
Milk production volume in India FY 2007-2022
Production volume of butter in India 2013-2023
Production volume of nonfat dry milk India 2019-2023
Share of milk production India FY 2023, by species
Average yield of milk per animal in India FY 2022, by species
Export value of dairy product from India FY 2015-2023
Export volume of dairy product from India FY 2015-2023
Export volume of milk and cream from India FY 2017-2023
Milk and milk products import volume India 2020-2023
Import volume of butter, ghee, and butter oil India FY 2017-2023
Total milk sales in India FY 2017-2023
Sales volume of dairy foods in India 2012-2022
Sales value of packaged dairy foods in India 2012-2022
Daily per capita milk availability in India FY 2012-2023
Inflation of milk price in India FY 2019-2023
Wholesale Price Index of dairy products in India FY 2013-2023
Domestic consumption of milk India 2019-2023
Domestic consumption of butter India 2019-2023
Volume in the yogurt segment of the food market India 2018-2028
Volume in the cheese segment of the food market India 2018-2028
Global leading dairy processors based on brand value 2023
Total revenue of Hatsun Agro Products Limited 2013-2023
Karnataka Milk Federation operating income FY 2020-2023

Other statistics that may interest you Dairy industry in India

Global overview

Premium Statistic Global cow milk production 2015-2023
Basic Statistic Leading producers of cow milk worldwide 2023, by country
Premium Statistic Number of milk cows worldwide 2023, by country
Premium Statistic Global dairy production 2023, by category
Premium Statistic Revenue of the dairy products & eggs market worldwide 2023, by country

General overview

Basic Statistic Gross value added from milk products in India FY 2012-2021
Premium Statistic Growth rate of milk production India FY 2011-2022
Premium Statistic Milk production in India FY 2023, by leading state
Premium Statistic Share of milk production in India FY 2021, by state
Premium Statistic Milk procurement volume India FY 2023, by region
Premium Statistic Milk production volume in India FY 2007-2022
Premium Statistic Production volume of butter in India 2013-2023
Premium Statistic Production volume of nonfat dry milk India 2019-2023
Premium Statistic Share of milk production India FY 2023, by species
Premium Statistic Average yield of milk per animal in India FY 2022, by species
Premium Statistic Export value of dairy product from India FY 2015-2023
Premium Statistic Export volume of dairy product from India FY 2015-2023
Premium Statistic Export volume of milk and cream from India FY 2017-2023
Premium Statistic Milk and milk products import volume India 2020-2023
Premium Statistic Import volume of butter, ghee, and butter oil India FY 2017-2023
Premium Statistic Total milk sales in India FY 2017-2023
Premium Statistic Sales volume of dairy foods in India 2012-2022
Premium Statistic Sales value of packaged dairy foods in India 2012-2022
Premium Statistic Daily per capita milk availability in India FY 2012-2023
Premium Statistic Inflation of milk price in India FY 2019-2023
Premium Statistic Wholesale Price Index of dairy products in India FY 2013-2023

Consumption

Premium Statistic Domestic consumption of milk India 2019-2023
Premium Statistic Domestic consumption of butter India 2019-2023
Premium Statistic Volume in the yogurt segment of the food market India 2018-2028
Premium Statistic Volume in the cheese segment of the food market India 2018-2028

Key players

Premium Statistic Global leading dairy processors based on brand value 2023
Premium Statistic Sales turnover of Amul FY 2011-2023
Premium Statistic Mother Dairy revenue FY 2019-2023
Premium Statistic Total revenue of Hatsun Agro Products Limited 2013-2023
Premium Statistic Karnataka Milk Federation operating income FY 2020-2023

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Dairy Farm Business Plan

High demand, an extensive marketplace, and a recurring revenue model make starting a dairy farm business a lucrative and rewarding profession.

Anyone can start a dairy farm, but you will need a detailed business plan when it comes to growing your business and raising funds for it.

Need help writing a business plan for your dairy farm? You’re at the right place. Our dairy farm business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

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How to Write A Dairy Farm Business Plan?

Writing a dairy farm business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

This section may include the name of your dairy farm, its location, when it was founded, the type of dairy farm (E.g., conventional dairy farm, organic dairy farm, farmstead dairy farm), etc.

Market Opportunity:

Dairy farm products:.

For instance, you may include milk and milk products as dairy farm products, and organic and grass-fed and pasture-raised cattle as some of your USPs.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Conventional dairy farm
Organic dairy farm
Farmstead dairy farm
Pasture-based dairy farm
Describe the legal structure of your dairy farm, whether it is a sole proprietorship, LLC, partnership, or others.
Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

For instance, health-conscious individuals, specialty diet consumers, and organic shoppers would be an ideal target audience for a pasture-based dairy farm.

Market size and growth potential:

For instance, the dairy farm industry was 59.3 billion dollars in 2022. It is extremely crucial to define the segment of your target market and its growth potential.

Competitive Analysis:

Market trends:.

For instance, plant-fed dairy farming has a booming market; explain how you plan on dealing with this potential growth opportunity.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your dairy farming business plan:

Conduct market research, industry reports, and surveys to gather data.
Provide specific and detailed information whenever possible.
Illustrate your points with charts and graphs.
Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Milk Varieties:

Mention different varieties of milk you will offer at your dairy farm. This will include full-fat milk, low-fat milk, grass-fed derived milk, skimmed milk, etc.

Dairy products:

Mention the dairy farm products you will offer. This list may include dairy products like cheese, butter, yogurt, cream, ice cream, and much more. Also, mention the different varieties of these products you will offer.

Parts and Accessories:

Quality measures:.

This may include ensuring animal health and welfare, milk testing and quality control, sanitation and hygiene practices, etc.

Additional Services

In short, this section of your dairy farm plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

For example, grass-fed milk produce, organic and sustainable practices, and farm-to-table sales could be some of the great USPs for a local pasture-raised dairy farm.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your dairy farm business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your dairy farm, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your dairy farm management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

It should include, key executives(e.g. CEO.), senior management, and other department managers (e.g. farm manager, herd manager.) involved in the dairy farm operations, including their education, professional background, and any relevant experience in the dairy farm industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your dairy farm services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

Add a table of contents for the appendix section to help readers easily find specific information or sections.
In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
Provide data derived from market research, including stats about the dairy farm industry, user demographics, and industry trends.
Include any legal documents such as permits, licenses, and contracts.
Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your dairy farm business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample dairy farm business plan will provide an idea for writing a successful dairy farm plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our dairy farm business plan pdf .

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400+ Free Business Plans Template

Frequently asked questions, why do you need a dairy farm business plan.

A business plan is an essential tool for anyone looking to start or run a successful dairy farm. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your dairy farm.

How to get funding for your dairy farm business?

There are several ways to get funding for your dairy farm, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Bank loan – You may apply for a loan in government or private banks.
Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

What is the easiest way to write your dairy farm business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any dairy farm business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How detailed should the financial projections be in my dairy farm business plan?

The level of detail of the financial projections of your dairy farm may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a dairy farm business plan include?

The following are the key components your dairy farm business plan must include:

Executive summary
Business Overview
Market Analysis
Products and services
Sales and marketing strategies
Operations plan
Management team
Financial plan

Can a good dairy farm business plan help me secure funding?

Indeed. A well-crafted dairy farm business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Mother Dairy to invest ₹ 750 cr to set up 2 dairy, fruits & vegetables processing plants

Mother dairy to invest ₹750 cr to set up 2 dairy, fruits & vegetables processing plants.

Mother Dairy, which is a leading milk supplier in Delhi-NCR, will also invest another ₹ 100 crore to expand capacities of its existing plants.

"In our endeavour to expand our distribution and reach to our consumers, we have earmarked a capital expenditure outlay of over ₹ 750 crore to enhance our dairy and F&V processing capacities across key locations," Mother Dairy Fruits and Vegetables Pvt Ltd MD Manish Bandlish told PTI.

Mother Dairy is coming up with a big dairy plant in Nagpur, Maharashtra with an investment of around ₹ 525 crore, he said.

The greenfield plant will have a processing capacity of 6 lakh litres of milk per day, which can be expanded up to 10 lakh litres a day.

This upcoming plant will serve the markets of central and southern regions.

"We also plan to commission a new fruit processing plant in Karnataka with an investment of over ₹ 125 crore under our Safal brand," Bandlish said.

These two plants are expected to be completed in about two years.

"In addition to these new greenfield plants, we are also strengthening our capacities in our existing facilities with an outlay of around ₹ 100 crore," Bandlish said.

At present, Mother Dairy has nine company-owned processing plants for dairy with a total total milk processing capacity of more than 50 lakh litres per day.

It also undertakes processing at third party facilities.

For the horticulture segment, the company has its own four plants, while for edible oils it manufactures through 15 associated plants.

Mother Dairy's turnover in the 2022-23 fiscal stood at around ₹ 14,500 crore.

On the expected turnover for this fiscal, Bandlish said, "despite a challenging year amid subdued summer season last year, deflation in the edible oil sector, the company is likely to exit 2023-24 with a moderate growth rate of around 7-8 per cent in volume terms."

Mother Dairy was commissioned in 1974. It is now a wholly-owned subsidiary of the National Dairy Development Board .

Mother Dairy was established under the initiative of 'Operation Flood', world's biggest dairy development program launched to make India a milk sufficient nation.

Mother Dairy, one of the leading dairy players in India, manufactures, markets and sells milk and milk products including cultured products, ice creams, paneer, ghee, etc. under the 'Mother Dairy' brand.

The company also has a diversified portfolio with products in edible oils under the 'Dhara' brand and fresh fruits & vegetables, frozen vegetables & snacks, unpolished pulses, pulps & concentrates, etc. under the 'Safal' brand.

In Delhi-NCR, it has hundreds of milk booths as well as Safal retail outlets.

Mother Dairy sells more than 35 lakh litres of fresh milk per day in Delhi-NCR.

This article was generated from an automated news agency feed without modifications to text.

₹ 750 cr to set up 2 dairy, fruits & vegetables processing plants','cta_text':'Investment','article_id':'101710655276915','article_category':'business','publish-date':'Mar 17, 2024 11:31 AM IST','logged_in_status':(getCookie('ht_token') ? 'logged_in':'non_logged_in'),'user_ID':(getCookie('ht_token') ? getCookie('_ht_clientid'):'NA')});" > Investment
₹ 750 cr to set up 2 dairy, fruits & vegetables processing plants','cta_text':'Mother Dairy','article_id':'101710655276915','article_category':'business','publish-date':'Mar 17, 2024 11:31 AM IST','logged_in_status':(getCookie('ht_token') ? 'logged_in':'non_logged_in'),'user_ID':(getCookie('ht_token') ? getCookie('_ht_clientid'):'NA')});" > Mother Dairy

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Starting Dairy Farming Business Plan (PDF)

Starting a dairy farming business is a rewarding and sustainable venture for entrepreneurs looking to make a significant impact in the agricultural sector. As the demand for dairy products continues to grow globally, the opportunity to enter this market is ripe with potential. Dairy farming not only promises a steady supply of products that are always in demand, such as milk, but it also offers the satisfaction of contributing to food security and the agricultural economy.

Milk and its products are cardinal parts of many people’s diets. This is what makes dairy farming such a lucrative livestock farming business idea. Dairy farming is a scalable business with projectable financial outlooks. It is a somewhat technical venture which requires specialized knowledge and skills. That is not a big problem though because you can always acquire the relevant knowledge and skills. Dairy farming involves breeding cows, milking them, and selling the milk. To build a profitable, sustainable milk dairy farming business, you require sufficient knowledge of how to efficiently keep the milk cows, good business management skills, and a good dairy farming business plan. This article will outline how to start the dairy farming project, and the dairy farming business plan – PDF, Word and Excel.

Dairy farming is a lucrative business, providing income for many farmers, but there are some essential things you need to do before you venture into the dairy milk production business. You have to decide on the size of your dairy farming project (how many dairy cattle will you keep?); location of the milk dairy farming business, and your target market. These choices will be affected by the amount of capital you have, and the size of your target market. If you do not have a lot of capital, you can always start small and grow your milk dairy farming project overtime. You also need to carry out market research (Who are you going to sell the milk to? At what price?) and write a dairy farming business plan before you start the dairy farm project.

Market Research

Before venturing into dairy farming, conducting thorough market research is crucial. This process involves understanding the demand for dairy products in your target market, analyzing the competition, and identifying potential customers. The supply chain is a critical aspect of your market research when starting a dairy farming business. It involves mapping out the entire journey of your dairy products, from farm to consumer, as well as the sourcing of feed and equipment. Identify the key players in the supply chain, such as wholesalers, distributors, retailers, and transportation providers, and understand their roles and requirements. Additionally, assess the sources from which you’ll acquire feed for your cattle and equipment for your farm operations. Analyze the logistics and infrastructure needed to ensure a smooth flow of dairy products, feed, and equipment from their respective sources to your farm and, ultimately, to the end consumers. A well-optimized supply chain is vital for ensuring product freshness, minimizing wastage, and meeting delivery timelines, all of which are essential for the success of your dairy business. Also calculate the initial investment required to start your dairy farm, including the cost of land, livestock, infrastructure, and operational expenses. Develop a detailed financial plan, projecting income and expenses over the next few years. This will help you determine if your business is financially viable.

Part of your essential market research is understanding the pricing dynamics of milk in your target market. You need to ascertain the current price range for milk products and analyze any variations based on factors like quality, packaging, and distribution channels. Furthermore, it’s crucial to identify your potential customers, their preferences, and purchasing habits. Determine how frequently they order dairy products and in what quantities. This information will not only help you set competitive pricing for your dairy products but also tailor your production and marketing strategies to meet the specific demands of your customer base, ensuring a successful entry and sustained growth in the dairy farming business.

Land for Dairy Cattle Farming Business

A substantial portion of land is need for dairy farming. This is because there are several things that must be accommodated. On average, between 1.5 and 2 acres must be available per cow and calf grazing. You also need a number of dairy farm structures for different purposes. For instance, you need dedicated areas for watering, waste management, equipment storage, milking processes, milk storage, feed storage, and maternity, amongst others. These can be self-contained in separate stalls, barns, or rooms, actual buildings. If there are dairy farm workers and they have to stay onsite, living quarters for them would be needed. Put all that together and factor in the number of cows to have a good idea of the total land size you would need for your dairy farm business.

Another consideration is the general climate of a chosen area. An ideal place would be where the climate promotes the growth of rich pastures. The land should have good water drainage. The soils should have good drainage as well. Those elements are critically important for infrastructural development on the dairy farm. The cattle dairy farm location should not be too close to public spaces e.g. residential areas. It is also important to ascertain that the land in question can be used for dairy farming business. Generally, there are procedures and regulations to be adhered to. Checking with the relevant local authorities is a must. Consider availability of quality and consistent water supply, the size of the land, quality of grass and grazing pasture and the soil type is it affects pasture quality. Other factors include availability of already made infrastructure like good road network, milk facilities, dependable electricity, pens, sheds, buildings. Constructing buildings for a dairy farm is expensive, so it would be an advantage if some buildings are already there.

Housing For Dairy Farm Business

To be successful in the dairy farming business, it’s important that you provide good and adequate housing for the dairy cows. Housing for dairy cows is required for several reasons: protecting the dairy cattle from adverse weather conditions, confining the milk cows when they are not grazing, and to allow easier management and control of the dairy milk herd. The best dairy design depends on the local climatic conditions, budgetary constraints and availability of bedding materials. When designing housing for the dairy milk herd, take into consideration the need to provide adequate space, feed & water facilities, milking facilities, waste management and livestock handling features. There are many different structures which can be used for a dairy milk farm, and these include free-stall, tunnels, composite barns, dry lots, tie-stall facilities and dairy sheds. Other dairy milk cow structures include milking parlour, sick/isolation pens, calving boxes, crowding pens, sorting corrals, working chutes & gates, and squeeze gates. However the necessity of the structures depends on the size of the dairy farming business.

The housing needs for dairy farming business are informed by the different production stages. The dairy milking herd needs to be housed in its own area. They can be housed in stalls or barns which come in different designs. For instance, if you have a small dairy herd you can set up tie stalls. Typically many dairy farmers start off with what are called bedded-pack barns. These are basically enclosed sheds where there is no flooring but just the basic earth. It is usually from this that many, over time, transition or upgrade to more sophisticated dairy farm housing. When it comes to dairy cattle heifers, the hoop barns are the most common housing. Age-wise we are looking at cows between 6 months and heifers. Dairy hoop barns have different designs. One type of hoop barns has a dome-shaped roof. Another type is like a shed, one-sided with a single slope roof. There can be variations to the dairy housing depending on the size of the heifers. More tweaks become necessary as the heifers grow in size. Dairy calves can be housed in hutches. The hutches can be placed outdoors, which is typical. However, adverse weather conditions can make it necessary to place them indoors. The best indoor environment can be barns. From weaning till they are around 6 months old, you can use simple sheds. Just as long as you can provide the pasture they need. Alternatively, you can use hoop sheds. To control and streamline their feeding you can install headlocks. This will ensure they feed orderly without tussling with each other. The dairy farm also requires good fencing, so as to contain the milk cows and manage their grazing. Dairy farm fencing can be by barbed wire, high tensile smooth wire or electric fencing. The dairy milk farm business plan should include the costs of constructing the housing.

Dairy Farm Equipment

There is a wide range of equipment needed in dairy farming business. What you will need depends on your scale or production i.e. number of dairy cows. The other factor is the level of sophistication of your dairy farming operation. At the most basic you need protective clothing such as overalls, boots, gloves, and the like. For day to operations you need equipment such as tractors, trailers, ropes, chains, and loaders. You also need feeders and drinkers – these can be items or in the form of mechanized or digitized systems.

Tags or a tagging system is needed for the dairy cows. Specialized cutters or grinders for hay (or straw) come in handy. You can also have specialized cutters or grinders for green fodder. Ventilation equipment is of importance and so is waste management equipment e.g. manure pits. Milking equipment is obviously required. You will need milk cans or tanks; depends on your capacity. Milking machines, pasteurizers, and homogenizers also come in. The cost of buying the equipment should be included in the dairy cattle farming business plan.

Breeding Stock for Dairy Farming Business

To start a dairy milk production business, you require the dairy breeding stock: bulls (male cattle) and milking cows (female cattle). A dairy farm can also be operated without bulls, by using artificial insemination for breeding the milking cows. The cows should breed every year, as milk production only happens after the cows have given birth to calves. The decision of which dairy breed to use is important, and affects the success of your milk production business.

The breeds you choose will affect the milk production potential of your dairy farming business. Some breeds are better than others at producing good milk quality. The quantity of milk produced also varies depending on the breed of the milk cow. Other characteristics which vary among breeds include breeding age, productive lifespan, adaptation to different environmental conditions & climates, calving ease, feed conversion, diseases resistance, and average birth weight. When choosing breeding stock it is usually wise to look for purebreds. Purebreds normally have detailed information available on their breeding and ancestry history. Some of the most common breeds used in the dairy farming business are Holstein, Red and White, Jersey, Brown Swiss, Guernsey, Ayrshire, Milking Shorthorn. Other noteworthy breeds are Kerry, Dutch Belted, Dexter, and Milking Devon. The dairy farm business plan should include the costs of acquiring the dairy cattle breeding stock.

Feed And Nutrition

Feeds for dairy cattle come in two broad forms namely concentrates and forages. There are also dairy supplementary feeding options that can be considered. Concentrates (usually grain-based) are important because of their high energy and protein content. Forages are essential for the dairy cows as they are good sources of fiber and are typically legume or grass-based. Supplementary feeding of dairy cattle fills gaps that can be there nutrition-wise. For example, molasses is calcium-rich, amongst other essential nutrients. There are 3 common feeding approaches that are used. These are feeding using total mixed ratios, component feeding, and using pastures. Total mixed ratios entail proportionately mixed all-in-one meals. Component feeding as the name suggests involves feeding component by component e.g. forages, concentrates, and so on. Using pastures is by the commonly known paddocking system.

The success of your dairy milk production business is affected by the feeding system that you use. The feeding program of the dairy farming business should ensure that adequate nutrition is provided to both the cows and calves at all growth stages and during all seasons. This should be done while keeping an eye on the feed costs, as they greatly affect profitability of the dairy milk farming business. Dairy cattle need a daily supply of all nutrients required for maintenance and production: milk, meat, growth and pregnancy. Failure to provide adequate feeding for the milk cows and calves results in low milk production, poor reproductive performance, poor growth of the calves and poor disease resistance. These factors all lead to reduced revenues for the dairy milk production business, thus lower profits. The common feeding programs of dairy farming business are usually based on pasture grazing, in combination with supplementary feed. The supplementary feed for dairy cows include concentrates, hay, corn, fodder, salts & minerals, silage, commercial dairy cow feeds and grains. The feed costs should be included in the dairy farming business plan.

Health & Disease Management

Ensuring the health and well-being of your dairy herd is paramount to the success of your dairy farming business. A comprehensive health and disease management program is essential to maintain the productivity of your cattle and the quality of your dairy products. Regular health checks, observation of behavior, and adherence to recommended vaccination schedules are critical components of routine health monitoring. A comprehensive disease prevention and control strategy is vital. This includes implementing quarantine procedures for new animals entering your farm and biosecurity measures to minimize the risk of disease transmission. Preparedness for disease outbreaks, including isolating and treating sick cattle promptly, is crucial to prevent the spread of illness within the herd.

Proper nutrition, sanitation, and hygiene play a pivotal role in preventing diseases and maintaining herd health. A balanced diet tailored to the specific nutritional needs of your cattle, along with clean living conditions and access to clean water, are vital. In addition, establishing a strong partnership with a qualified veterinarian, maintaining meticulous records, and providing proper training to farm staff are essential for effective health and disease management. Effective record-keeping is another cornerstone of health and disease management. Maintaining detailed records of your herd’s health history, including vaccinations, treatments, and observed health issues, allows you to track trends, make informed decisions, and continuously improve your health management practices. Prioritizing these measures not only safeguards the welfare of your cattle but also contributes to the production of high-quality dairy products, ultimately ensuring the success and sustainability of your dairy farming business.

Dairy Farming Business Model

In the dairy farming business model, your primary assets are your bulls and milk cows, which are carefully managed to ensure a sustainable source of income. The process begins with the mating of these cattle, either through natural reproduction or artificial insemination, to produce calves. Once the milk cows give birth, they commence milk production, which becomes a core revenue stream for your operation. The milk produced can be sold to various markets and consumers, contributing significantly to your income.

In addition to milk production, the management of the calves born is crucial. Some of these calves can be raised to replace the breeding cattle in your herd, ensuring the continuity of your dairy operation. Others can be sold at birth, providing an additional source of revenue. To maintain the health and productivity of your herd, you’ll also need to cull some breeding cows over time due to factors like old age or poor milk production, and these cows can be sold as well. While the business incurs expenses, particularly in feed costs, the revenue generated from selling milk, calves, and culled cattle far exceeds these input costs and operating expenses, resulting in a healthy profit. This cyclical and sustainable approach ensures a continuous source of income for your dairy farming business, making it a viable and lucrative venture.

Capital for Dairy Farming Business

The amount of capital required for the milk dairy farming business depends on the size of the project. When starting a dairy milk production business, most of the capital goes to acquiring the land, building infrastructure, and buying the dairy cows & bulls. You can get a loan from the bank, or funding from investors, to use as capital to start your dairy farming business. If you plan to raise capital from investors and a loan from the bank, you need a good dairy farming business plan. If you don’t have access to investors and bank loan, you can use your personal savings and start small, and grow your dairy farming business overtime. Dairy cattle farming is very profitable, so if you reinvest the profits you get, you can grow over time. Even if you are not planning to get a loan, you should still get a dairy farming project plan to guide you in starting and operating the business. It is essential for you to have a dairy farming business plan before you venture into the dairy milk production business, so that you know all the costs involved and you make an informed decision.

Market for Dairy Milk

Milk is often regarded as being nature’s most complete food because it provides many of the nutrients which are essential for the growth of the human body. Being an excellent source of protein and having an abundance of vitamins and minerals, particularly calcium, milk can make a positive contribution to the health of a nation.

The market for milk is very huge and is ever increasing, annual milk global demand exceeds 800 million tonnes. Your dairy farming business can sell raw or processed milk. The market for dairy milk includes supplying to milk processors, grocery stores, schools, companies, individual households, organisations etc. It’s important for the dairy farming business plan to include a proper marketing plan to use in your milk dairy farming business.

Keys to Profitability in Dairy Farming

Achieving profitability in the dairy farming business is a multifaceted endeavor that demands a strategic approach and a deep understanding of industry dynamics. Several crucial keys can unlock the path to profitability and financial sustainability. First and foremost, efficient herd management is essential. Selecting cattle with high-quality genetics, implementing effective breeding programs, and maintaining proper nutrition can enhance milk production while reducing operational costs. Regular health checks and disease prevention strategies are equally vital to minimize veterinary expenses and maintain overall herd health.

Optimizing feed and nutrition is another pivotal factor. Balancing your cattle’s diet with the right feed and nutrition can maximize milk production and minimize feed costs. Regular assessments of feed quality and collaboration with nutritionists can ensure that your dairy cattle receive the necessary nutrients for optimal health and productivity. Sustainable farming practices are increasingly important, not only for environmental reasons but also for cost reduction. Responsible waste management, efficient water usage, and energy-efficient facilities can lower operational expenses and appeal to eco-conscious consumers.

Controlling costs and streamlining efficiency are critical for profitability. Regularly reviewing expenses and identifying areas for cost-cutting without compromising animal welfare can have a substantial impact on your bottom line. Diversifying income streams beyond milk sales can mitigate risks associated with market fluctuations. Exploring opportunities such as selling surplus calves or producing value-added dairy products can help stabilize revenue. Effective marketing and branding, supported by a strong brand identity and customer engagement, can set your dairy farm apart in the competitive market and even command premium prices for your products.

Advantages of Dairy Farming Business

Launching a dairy farming venture comes with a host of distinct advantages that make it an appealing agricultural pursuit. Central to these benefits is the stable and unwavering demand for dairy products. Staples like milk, cheese, yogurt, and butter maintain a consistent presence in households worldwide, ensuring a dependable source of income for dairy farmers. This steady demand provides a reliable source of income, reducing the uncertainty that can be associated with other agricultural ventures. Furthermore, the potential for high returns on investment adds to the allure of dairy farming. With proper care and management, dairy cattle can produce milk for several years, providing an ongoing revenue stream. Additionally, the production of value-added dairy products, such as cheese and yogurt, can command premium prices in the market, further enhancing profitability. Dairy farming also offers diversification opportunities, allowing farmers to explore various income streams beyond milk sales. These can include selling surplus calves, producing dairy-based products, or even engaging in agritourism activities on the farm. Such diversification not only strengthens financial stability but also reduces risk, contributing to the sustainability of the business. A well-maintained dairy herd can provide long-term potential for your business. Cows can produce milk for several lactation cycles, and if managed properly, they can remain productive for years. This longevity offers stability and the opportunity to build a sustainable, generational farming legacy.

Why You Need A Dairy Farming Business Plan

A business plan is an essential tool for financial planning and management. It helps you estimate the initial capital required to start your dairy farm, including expenses for land, cattle, infrastructure, and operational costs. With a well-defined financial plan, you can budget more effectively. A dairy farm business plan is instrumental in helping you gain a comprehensive understanding of the profitability of your dairy farming business and the myriad factors that influence it. It serves as a financial compass, allowing you to assess the potential income and expenses associated with your operation, thereby providing a clear view of your farm’s profitability. Factors such as the cost of feed, veterinary care, labor, milk prices, and market demand all play pivotal roles in determining the bottom line. With this insight, you can make informed decisions to optimize profitability by identifying cost-saving opportunities, diversifying income streams, and implementing strategies to mitigate risks, ensuring the long-term financial success of your dairy farming venture. A well-crafted business plan also serves as a powerful tool for securing funding. When seeking financial support from investors, lenders, or potential partners, a comprehensive business plan demonstrates your commitment, professionalism, and a clear strategy for success. A robust business plan not only showcases your dedication but also provides prospective funders with the information they need to evaluate the viability and potential return on investment of your dairy farming business, making it a crucial asset in securing the necessary capital for your agricultural endeavor.

Pre-Written Dairy Farming Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the dairy farming business, we encourage you to purchase our well-researched and comprehensive dairy farming business plan. We introduced the business plans after discovering that many were venturing into the dairy cattle production business without enough knowledge and understanding of how to run the dairy milk production business, how to keep the dairy cows, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global dairy business plan will make it easier for you to launch and run your dairy cattle farming business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the milk cows farming business.

Uses of the Dairy Farming Business Plan (PDF, Word And Excel)

The milk cows farm business plan can be used for many purposes including:

Raising capital from investors/friends/relatives
Applying for a bank loan
Start-up guide to launch your milk cows farming business
As a dairy farming business proposal
Assessing profitability of the dairy milk production business
Finding a business partner
Assessing the initial start-up costs so that you know how much to save
Manual for current business owners to help in business and strategy formulation

Contents of the Dairy Business Plan (PDF, Word And Excel)

The dairy farming business plan include, but not limited to:

Marketing Strategy
Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
Risk Analysis
Industry Analysis
Market Analysis
SWOT & PEST Analysis
Operational Requirements (Including technical aspects of how to keep the dairy cattle, feed requirements etc)
Operational Strategy
Why some people in dairy farming business fail, so that you can avoid their mistakes
Ways to raise capital to start your dairy milk farm business

The Pre-written dairy farm business plan package consists of 4 files

Dairy Farming Business Plan – PDF file (Comprehensive Version – 124 Pages)
Dairy Cows Farm Business Plan – Editable Word File (Comprehensive Version – 124 Pages)
Dairy Cattle Farming Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 52 pages)
Dairy Farming Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of dairy cattle, selling price of the milk etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Dairy Farming Business Plan (PDF)

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I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed. It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

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Mother Dairy

Filed Under: Business plans Tagged With: Marketing

MARKETING MANAGEMENT (Final Project Report) ON MOTHER DAIRY ICE CREAMS Presented to: Prof. Neha Gupta Presented by: Sumaira Patel (39) Vishal Narula (63) Akshay Dhuri (64) Swet Shah (65) Himanshu Shah (66) Abhinav Srivastava (68) K J Somaiya Institute of Management Studies and Research Page | 1 CONTENTS Sr. No. Particulars Page No. 1. Mother Dairy – Company Overview 4 2. Marketing Mix (4Ps) 10 3. Segmentation, Targeting, Positioning (STP) 13 4. Mother Dairy ice cream – Branding Strategy 21 5. Mother Dairy Ice Cream – Pricing Strategy 23 6. Mother Dairy Ice Cream – Distribution Strategy 24 7. Mother Dairy Ice Cream – Advertising Strategy

27 8. Ansoff’s Matrix 30 9. Michael Porter’s Five Forces Model 31 10. BCG Matrix 33 11. Mother Dairy Ice Cream – Product Life Cycle 35 12. SWOT Analysis 36 13. PESTEL Analysis 37 14. Future Strategy 38 15. Survey Questionnaire 41 Page | 2 ACKNOWLEDGEMENT We take great pleasure in submitting this project report for the year 2013-2014 as students of K. J. SOMAIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH. This report is a part of the requirements of the Master in Management Studies Course, University of Mumbai. We take this opportunity to express our gratitude to all those who helped us in completion of our project successfully.

We thank Prof. Neha Gupta for her guidance and suggestions for our project. We would like to give thanks to all the respondents who gave their valuable time in filling our questionnaires and providing us with the valuable information and helped us in completing our project. At last we would like to thank all those who have indirectly helped us for the same, our parents, friends and classmates. Sumaira Patel (39) Vishal Narula (63) Akshay Dhuri (64) Swet Shah (65) Himanshu Shah (66) Abhinav Srivastava (68) Page | 3 1. MOTHER DAIRY – COMPANY OVERVIEW MOTHER DAIRY– At Glance Parent Company National Dairy Development Board (NDDB)

The Term Paper on Swot: Ice Cream and Jerry

1.0 Introduction Ben & Jerry’s Ice Cream, founded in 1978 by two upstarts; Ben Cohen and Jerry Greenfield, is now one of the best homemade well known as a premium ice cream brands. It was firstly started in Burlington, Vermont which has a longer winter season as compared to summer season. It seemed as the worst idea ever to start an ice cream business in such a cold place. However, Ben and ...

Category Milk and Food Processing Sector Food and Beverages Tagline/ Slogan Piyo Pure Mission Mother Dairy’s heritage is intrinsically linked to the cooperative movement in India. With determination & pride we will continue to serve our farmers, rural India & our consumers. Our values reflect who we are & what we firmly believe in. Vision Provide quality food and beverages to consumers at affordable prices while ensuring fair returns to the producers. USP India’s very own producer of milk, milk products, beverages, foods, etc. at affordable rates and of premium quality Product Portfolio Popular Brands 1.

Mother Dairy Plain Dahi 2. Dhara 3. Safal Competition Competitors 1. Amul 2. Nestle 3. Britannia 4. Kissan 5. Heinz 6. Reliance Fresh Page | 4 1. 1 FORMATION OF MOTHER DAIRY NATIONAL DAIRY DEVELOPMENT BOARD (NDDB) The National Dairy Development Board (NDDB) was designed in 1969 on Anand Dairy Cooperative outlines of creating district cooperative of milk producers at village level which aim at collection of whatever amount of milk they produce and payment to them according to the quality of milk they supply. Then this milk is processed and supplied to the people at metropolitans and other cities at nominal charges.

For about 5 years, NDDB was dormant till the time they received presents of Whole Milk Powder and Butter Oil from European Union and came into action with the help of Indian Dairy cooperation. Operation flood was started in 1970 under the guidance of Dr. Kurein, Chairperson NDDB, Anand and Mr. Jamnadas Patel in Khera, Gujarat. The objectives of Operation Flood are: ? ? ? ? ? ? ? ? To buy the milk from the farmers and villagers as much milk as they could supply at reasonable prices and keep the price of milk stable whole year. To operate, procure, process and market milk and milk products.

The Essay on Trappist Milk Dairy Farm Competitors

sd 424 corporate identity system (CIS) Brand chosen: Trappist Dairy Background of Trappist Trappist Dairy LTD was founded in 1950 s in HK. Priests of the Tai Tsui Hang began to raise cows and then produced Trappist Dairy in Lanta u Island in 1960 s. Later, the Tai Tsui Hang stopped the production of milk. And the new factory moves to Yuen Long in the New Territories and keep on providing fresh ...

Production of good milk after its qualitative and quantitative estimation. System to eliminate middleman. Providing technical inputs and services to yield of milk animals. Organizing an efficient transport system to collect milk from villagers. Set up of balancing dairies and storage system to convert excess milk to milk powder and butter oil. Train personnel to plan and manage the system as well as operate the services described. To meet out these objectives, NDDB started dairy plants all over India and Mother Dairy was one of them. It was set up in 4 major cities at Delhi, Mumbai, Chennai and Kolkata.

Operation flood was a major dairy development program. Funds were generated by the sale of dairy commodities donated by the World Food Program (FAO-UN) which assisted project to carry out its mission. This included establishing dairy cooperatives in rural milk sheds, setting of animal husbandry units, constructing modern dairies in cities, organizing storage and long distance transportation and project planning with manpower development. The first phase of operation flood was completed in 1979, followed by second phase (1979-1988), assisted by European Economic Community. Its third phase ended in 1996. Page | 5 1.

2 MOTHER DAIRY PROFILE Mother Dairy was set up under the operation flood project on 2nd December, 1974. It is equipped with latest technology. Products are prepared as per the PFA standards. The dairy was established on behalf of the Govt. of India, Ministry of Agriculture (Dept. of Animal Husbandry and Daring).

Mother Dairy is being managed by NDDB as a subsidiary unit retaining its independent character. Mother Dairy markets approximately 3. 2 million litres of milk daily in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy milk has a market share of 65% in the branded sector in Delhi where it sells 2.

5 million litres of milk daily and undertakes its marketing operations through around 1400 retail outlets and over 1000 exclusive outlets of Mother Dairy. 1. 3 PRODUCT RANGE OF MOTHER DAIRY Mother Dairy has a huge product range and these products have been marketed through retail network. ? ? ? ? ICE-CREAMS Safal (Select frozen vegetables) Jams, Ketch-up & Pickle Mango drink & other fruit juices ? ? ? ? Paneer Sterilized cream Butter milk (chhachh) Dhara Oil, etc Some of the new products launched recently are Misthi doi, Dahi, Flavored Milk, Lassi, Butter, Pure Ghee, UHT Milk, Dairy Whitner, Cheese etc.

The Term Paper on Uncle Jack Father Cream Ice

My Own Personal Experience with the Horror of Sexual Harassment A Realistic Fictional Work Written in the First Person to Educate Others on What to Do It was a stormy night when I first came to grips with the horror that lay ahead. Everybody loved Uncle Jack, but not me, at least not since IT happened. And it was every since IT happened that I knew for certainty when this day came that I would be ...

Page | 6 Details of Product Safal Products Juice – Orange, Orange-Apple, Mixed Fruits, Grape Pickles – Mixed Pickle, Mango Pickle, Red Chili Pickle, Lemon Pickle Jam – Pineapple, Mixed Fruits, Apple, Orange Marmalade Squash – Orange, Lemon Rice – Safal Gold Basmati Rice, Safal Silver Basmati Rice, Safal Premium Paramal Rice Safal Drink – Guava, Mango Nectra Tomato Products – Tomato Puree, Tomato Ketchup Dairy Products Butter, Ghee, UHT, Curd, Lassi, Flavored Milk 1. 4 ABOUT MOTHER DAIRY ICE-CREAMS In 1996 mother dairy came up with its ice-creams.

Mother Dairy ice creams are now being enjoyed across the markets of Delhi/NCR, Mumbai, Kolkata, Punjab, Rajasthan, Uttar Pradesh & Uttaranchal. Next year, it plans to go south to Hyderabad and Bangalore. With India’s per capita consumption of ice-cream – at 200 ml – being among the lowest in the world, opportunity for ice-cream marketers is abundant. And mother dairy is all geared up to take advantages of the opportunities ahead. Mother dairy has a huge variety of ice-creams in its portfolio, from impulse to take away to gallons. The range will be available at Mother Dairy booths, retail outlets and push carts.

In the ice cream business their major competitors are Amul, Kwality Wall’s, Cream bell and Vadilal. Among these Amul, Kwality Wall’s are giving neck to neck competition to mother dairy. But to stay ahead of the competition require special effort. Mother dairy ice-creams strategy of product differentiation is value created through quality of the offerings as well as innovations in products. And this is backed by a relevant marketing and promotion campaigns. At present company claims 65 per cent market share in the ice creams market in Delhi and the National Capital Region.

A harsh summer, a keenly contested battle, and a pampered consumer, it can’t get hotter than that for the ice cream industry Page | 7 Sundae Magic Coffee Excess and Shahi Meva Malai, these sundaes give you the chance to relish what even the Add a little magic to your day with Mother Dairy’s sensational range of sundaes. A liberal sprinkling of nuts accompanied by a thick layer of rich sauce makes these sundaes absolutely irresistible. Available in three exotic flavours – Jamaican Almond Fudge, Nawab of Awadh was deprived off. Kulfi This traditional Indian delicacy just got betterricher & creamier and with more variety.

The Essay on How to make ice cream

There is always room for dessert and when it comes to sweets the first thing that pops into mind would be none other than ice cream. Chocolate, strawberry, vanilla, pistachio, the flavor goes on and on. Children and grown ups alike all scream for ice cream. The origin of this American dessert can be traced back from the 4th century B. C. When the Emperor Nero of the Roman Empire wanted to have a ...

Surrender to that all time favourite: Kesar Kulfi or enjoy the richness and abundance of nuts with Pista Kulfi. A royal treat for those with a taste for traditional delights. Cups A wide range of flavours to enjoy both at home and while on the move. Take your pick from avariety of flavours like Vanilla, Strawberry, Chocolate, Butterscotch, Choco Chip etc. Guara nteed to make all those family gatherings and outings extra special. Fruit Classics A unique range of premium ice creams in which carefully handpicked fruits blend with rich, creamy ice cream so that every spoonful that melts in your mouth has a natural taste of real fruit.

Indulge your senses in the mouth watering flavour of delicious fruit with an added excitement of real fruit pieces. What’s more, it comes in three delectable flavours Strawberry Crush, Mango Marvel and Litchi Surprise Page | 8 Bricks Take your favourite ice creams home. They are a 500 ml or 1 litre Brick. Choose from a mind boggling range of great flavours. The All time Favorite Vanilla, Strawberry, Butterscotch, Chocolate and Two in One. The Simply Irresistible Choco Chip, Kesar Pista, KajuKishmish and Kulfi Pista. The New Unique Choco Fudge, Badam

Thandai, Shahi Nazrana andFruit N Nut and Simply Coffee. A delicious for the entire family. Lic Lolleez An all time hit with the kids!! A refreshing and colourful range of ice candies and milk lollies-they are the perfect solution to the summer heat and add that extra zing to the winter chill. Try the new Chulbuli & Shararat Lic Lolleez to re-discover the naughtiness in you. Page | 9 2. MARKETING MIX (4 P’S OF MARKETING) PRODUCT PRODUCT VARIETY – A wide range of dairy ice creams and frozen desserts QUALITY – Ice cream rich in calcium and fresh every time

DESIGN – Includes chocolate bar, cups, candy, tubs and family pack PACKAGING – High quality and eye catching packaging. Packaging colours ranges from orange, blue, green, red yellow and purple. Packaging is colourful in order to attract children and youth SIZES – The paper packs are available in 500, 750, 1000, 1250 and 1500 ml and tubs are available at 1 ltr. SERVICE – Satisfying the dessert needs of the population in the best possible manner and delivering quality every time and offering a wide range of variety to choose from.

The Essay on Ansoff's Product Market Grid

The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at strategic development options: Each of these strategic options holds different opportunities and downsides for different organizations, so ...

RETURNS – Only in the case of damaged ice creams PRICE Price varies for different ice creams depending upon the size and the form of the product For example a 115 ml tub is priced at Rs 30 and chocolate cones are priced at Rs 40 Price of its competitors is more or less similar. They have price points for different consumers from low cost stick bars to family packs. Overall they follow a penetrative pricing strategy. Page | 10 PLACE Channels- The products goes from the Mother dairy plant to a local area distributor, then from there to a retailer and finally to the consumer.

Coverage- First launched in 1996, Mother dairy ice creams were available only in Delhi and NCR region for the first few years. Then it expanded its reach in the north region, and 4 years ago it entered Mumbai. Now they aim to get a national coverage and with that in mind they entered south India. Location – Mother dairy delivers ice cream to retailers in company owned trucks. They also have Mother Dairy carts which sell directly to the customers. These carts are normally placed outside schools and colleges, so that they can directly reach out to their target group. PROMOTION

Advertising – vehicle advertising, outdoor billboards, point of sale displays and advertisements on television Message- The whole promotion links Ice cream with special moments of life which makes life real good. The campaign aims to lure the target audience for everyday indulgence with the regal, special taste of Mother Dairy ice-cream Page | 11 On ground Activation- Malls and Market are a place where huge crowd of people can approach at once and so Mother dairy goes to various malls to generate a lot of buzz for the Brand. Mother dairy also goes to various schools where it can get in touch with its target consumer directly.

Where they organize games, distribute various goodies and freebies and holds contests and promotions. There they also get accurate feedback of how their products are received by the children. It also sponsors many events like in the year 2012 it sponsored an event in Mumbai called UTSAV 2012 – a children’s moment for civic awareness. They were also associated with Channel [V] India fest in Pune in Symbiosis College Page | 12 3. SEGMENTATION, TARGETING AND POSITIONING (STP) 3. 1 SEGMENTATION Mother Dairy Ice Creams has segmented its customers on the basis of Pricing.

The Business plan on Swot B&B Ice Cream

SWOT analysis is a very useful technique for understanding internal and external environment of the business based on its strengths, weaknesses, opportunities and threats. SWOT analysis on Ben and Jerry’s, we can see the secrets of its success and what are areas for growth. Strengths: 1. Ben and Jerry’s has a well-funded and large-scale parent company. 2. Ben and Jerry’s has a good reputation of ...

Their Ice Cream price ranges from Rs5 – Rs 500. They have divided the market into 3 categories depending on pricing – Value, Mixed Price and Premium. Value: These are low cost stick bars, Kulfis and value added packs Mixed Price: Here we have the mid range products like the chocolate, butterscotch, vanilla cone and cup ice creams Premium: These are the products like the diet sugar free ice cream packs and exclusive flavour tubs like the Caramel Croquant , Blueberry Bliss , Sheer – E – Khaas etc Premium Mixed Price Value Page | 13 Value Products: Mixed Price : Premium : Page | 14 3. 2 TARGETING

Mother dairy ice creams launched in the year 1995 has shown continuous growth over the years and today has approximately 62 percent market share in Delhi and NCR. It introduces new flavours like O’blast, an orange based ice cream dessert to target the kids. It also has a brand chillz which targets the youth (15-25 year olds).

It also has range of ice creams particularly targeting the children like the lic lolleez, cool buddies. It targets this segment aggressively – it arranges a media blitzkrieg in summers and plans to increase the number of carts outside schools holds contests and promotions, offering goodies to them.

In the ice cream business, where Mother Dairy trails market leader Amul and Kwality Walls, its advertising and promotions budget will double to Rs10 crore. Amul, which is the market leader with 37% market share, spends Rs2. 5 crore on advertising. Kwality has an 8% market share and Mother Dairy has about 7%. 3. 2. 1 Targeting the Heath Conscious Consumers today have become very health conscious and are constantly evaluating among products to pick the healthiest option while making the purchase decision. Eyeing the healthconscious consumers, Mother Dairy has launched new low fat ice-cream ‘Dietz’ in mango and strawberry flavours. Page | 15

The milk fat content of the products is only 25 per cent of the content in regular ice-creams. Ice creams are considered to be a junk unhealthy food, this range is expected to change the way Indian consumers look at Ice creams. Now consumers can indulge in ice creams without worrying about the health. With the media and doctors in an overdrive to educate Indians on the efficacy of healthy foods, the market is expected to grow multifold. With the launch of healthy ice creams, Mother dairy is all set to ride the healthy foods wave. 3. 2. 2 Targeting the Youth Chillz range particularly targets the younger generation of 15-25 years old.

Chillz range includes delightful cups, creamy tubs, drooling chocolate bars and delicious cones. They have vibrant, colourful and attractive packaging. This range gives a youthful perception to the brand and increases the cool quotient of the brand. This range of ice creams has helped Mother dairy to position itself quite well in the minds of its target consumer. Page | 16 3. 2. 3 Targeting the Children Lic lolleez, a popular mother dairy brand are a big hit with children. Lic lolleez are available in many different exciting flavours like mango, cola, orange and gol gappa.

To encourage parents to purchase them, Lic loleez are now available with a healthy dose of vitamin C. The company claims that a single Lic lolly bar meets 20% of body’s daily Vitamin C requirement. Page | 17 3. 3 POSITIONING In marketing terms there is no such thing as a product or service that exists by itself in space, independent of consumer. For a product to exist it must find a place in an individual consumer’s perception of the world of products around him or her. And this perception is subjective, governed by the individual consumer’s values, beliefs, needs, experiences and environment.

This is the core thought behind brand positioning – the idea that each brand(if at all noticed) occupies a particular point or space in the individual consumer’s mind, a point that is determined by that consumers perception of the brand in question and in its relation to other brands. 3. 3. 1 Positioning of mother dairy ice creams Mother Dairy wants to get into bigger markets and have bigger shares in those markets. The cooperative is also expanding its product portfolio further to match rival offerings – particularly those of Amul. For the first 22 years of its existence, liquid milk was the only dairy product that

Mother Dairy offered. It was in 1996 that it came up with ice-creams. Mother Dairy has positioned itself in the market with the promise of the “Real Good’ factor. The brand assures the delivery of real goodness of milk, fruits, nuts and other ingredients. Mother dairy uses natural ingredients and delivers high product quality. New flavours are periodically introduced in the market. Page | 18 3. 3. 2 Determining a Competitive Frame Of Reference Choosing the most advantageous competitive frame of reference is a very important part of brand positioning.

It defines which other brands the brand competes with and therefore which brands should be the focus of competitive analysis. The ice creams market was an emerging market in India, witnessing the entry of numerous players. The national scene was dominated by Hindustan Lever with its Kwality and Walls brands, accounting for about 45 percent of the market. GCMMF was the other national player, with about 30 percent of the market. There were, in addition, very powerful regional players such as Vadilal Ice Creams in the Western India who commanded substantial (in excess of 30 percent) of the regional market shares.

Ice creams were largely promoted through local promotions, hoardings (billboards) and advertisements. 3. 3. 3 Channel Differentiation Mother dairy has partnered with DELIVERY ON CALL to provide home delivery of its products in Noida. Mother Dairy has booths all over Delhi-NCR, but the value proposition that Delivery on Call is pitching is that those at the booth don’t deliver products to consumers – consumers typically have to go and buy products from Mother Dairy. Delivery on Call aims to provide the direct to home channel for Mother Dairy’s products.

People can sit at home and order from home instead of visiting the booths. 3. 3. 4 Product Differentiation While Mother Dairy still may not have a product portfolio as large as Amul, which is also expanding across the country in a big way and is a much bigger player, it’s doing its bit. Mother Dairy says the idea is not just to enter new markets, but to do well in those markets which mean bigger market shares in the different product categories in whichever market it is present. The drivers will be value created through quality of the offerings as well as innovations in products.

This will, of course, be backed by relevant marketing and promotion campaigns. Mother Dairy is bringing in mass Indian flavours which are building up in terms of absolute percentage of contribution. Their attempt is to make the taste experience in ice creams as familiar as possible so as to increase consumption. Take the case of curd. It started off very slow but today, Mother Dairy claims it’s growing at close to 60 per cent year-on-year in Delhi. Here again, the Indian flavour formula seems to have worked.

If the offering fits well with the Indian consumer, the resistance is lower and acceptance more. Even in ice creams, Mother dairy has launched many Indian flavours specially for the Indian taste buds like shahi meva malai which is a mix of kheer and basundi flavour of ice cream, thandai flavour, rasmalai flavour and golgappa flavoured ice candy. Page | 19 3. 3. 5 Value Proposition Made from rich, creamy milk and superior ingredients, Mother dairy ice creams guarantee a delectable taste experience and are made of milk fats as opposed to frozen desserts. 3. 3. 6 Brand narratives and storytelling

Nowadays, more and more companies are positioning their brands with compelling brand narratives, and so has Mother dairy. Mother dairy aims to become a “lovemark”. “Lovemarks” are brands that have evolved from a place in the market to the heart of a culture. With the power of love they create life-long emotional connections. With the help of a nationwide multi media campaign Mother dairy wants to make the consumer fall in love with the brand and build an emotional relationship with her. Mother dairy ice creams launched advertisements along these guidelines with the tagline “Life is Real Good”.

The ad is a montage of real situations with which one can correlate to. Another ad revolves around a couple in a plush living room enjoying Mother Dairy’s Classics. The film captures the romance between the product and the couple. These ads try to position the brand in the mind of the consumer. Mother dairy has been successful in creating an emotional connects with its ‘Maa Jaisi Koi Nahi’ campaign. The dairy brand emphasizes how children take their mother’s love for granted. The brand reminds kids of what mothers go through just to keep them happy, without ever expecting anything in return.

It reiterates that the least the children can do in return is to drink a glass of milk today, so that tomorrow when they grow up they can take care of their mothers. The campaign glorified a mother’s love and thus created a direct connect with the importance of ‘the’ woman of the house. Mother Dairy invited consumers to design the new pack for its milk to increase engagement with the brand. This helped the brand team and the creative team immensely to understand from the consumer what they think of our brand. 3. 3. 7 Proposed Strategy of the Brand

Consumers must understand what the brand stands for, but Mother dairy Ice creams has failed in doing this. The idea does not come out very clearly in the advertisements. However people will have a craving for eating ice cream after watching the ad but why should one prefer Mother dairy instead of Amul or Kwality walls ??. There is no reason for the consumer to prefer Mother dairy over its competitors. Mother dairy ice creams do not have any strong point of difference which can differentiate it from its competitors.

Point of difference are attributes or benefits that consumers strongly associate with the brand. Mother dairy needs to have a very clear Brand Mantra or what we call core brand essence. Page | 20 4. MOTHER DAIRY ICE CREAM – BRANDING STRATEGY Branding Mother Diary™ is recognized brand due to its presence and share in the market. It has wide variety of products milk, dairy products, fruits, vegetables, beverages, frozen food, and icecreams. Mother Dairy Ice-creams Mother Dairy decided to leverage a new brand with existing brand name i. e. they started new sub- brand as Mother Dairy™ Ice-Cream.

The company started marketing ice cream sector with having company’s name as the brand. After developing and gaining some market share the company started segmenting their target market. According to the target market the company came out with different brand which will associate with the respected markets. The segmentation of the market was mostly done on the basis of age group first children, second youth generations and third above them. To attract this market the company came out with brand name that will be associated with this age group and sense of belongingness will be generated.

Brands Lic Lolleez The target market for this brand is children. The brand name itself promotes the products i. e. lolleez (candy bar) which are famous among children. As the target market is children, the buyers for the products are mostly their parents so they branded Lic Lolleez with goodness of “Vitamin C”. Chillz The target market for this brand is youth generation or teenagers. The Chillz range reinforces the hip and youthful imagery of the brand and also drives in the point that Chillz ice creams are an integral part of fun activities that youth indulge in.

“Summer time its Chillz time” tag line associated with Chillz. Classics The target market for this brand is group of people, family or friends. The Classics are further differentiated into three groups Fruit, Indian, and Western. The positioning of the Classics is done by ingredient, in Fruit Classics – 100% natural flavour ice cream with real fruit pieces, in Indian Classics – Traditional Indian flavours with Premium nuts, and in Western Classics – Exotic and western flavours of international standards. Page | 21 Dietz Dietz is a sugar free ice cream brand.

As a sugar free the target market for the brand is diet conscious and a health issue person. The milk fat in Dietz is 75% less than usual ice cream and low on calorie. The brand intends to delight the health conscious consumer by providing them a hard to refuse option that does not compromise on taste and experience normally associated with regular ice cream. Branding Strategy Even after launching these brands company decides to brand their product in Corporate Umbrella or Company brand name, to distinguish from competitors the company uses its own name Mother Dairy™ Ice-cream.

Page | 22 5. MOTHER DAIRY ICE CREAM- PRICING STRATEGY There are several pricing strategies that a business can use: Cost based pricing this can either simply cover costs or include an element of profit. It focuses on the product and does not take account of consumers Penetration price an initial low price to ensure that there is a high volume of purchases and market share is quickly won. This strategy encourages consumers to develop a habit of buying Price skimming an initial high price for a unique product encouraging those who want to be ‘first to buy’ to pay a premium price.

This strategy helps a business to gain maximum revenue before a competitor” product reaches the market. The pricing strategy used by Mother Dairy is the second one, which encouraged the consumers to develop a habit of buying. Clientele The price of your ice cream gives your customers information about how you see your product and what type of target market you expect to buy your offerings. In the case of Mother Dairy, more than 96 percent of the total sample used in survey found the price nominal or in par with the competitors offering the similar products. The Market

An ice cream pricing strategy should be based not only on the demand and typical pricing for the type of ice cream being offered, but also on market conditions in general. Mother Dairy positioned its ice cream as an everyday treat and not as an artisan luxury as this is evident from the product offering which is in the middle range or “just right” buy. The strategy they used is Value Pricing which bridges the gap between the economic and luxury as they sell through ice cream carts and low end ice cream shops rather than high end shops. Page | 23 6. MOTHER DAIRY ICE CREAM – DISTRIBUTION & RETAILING STRATEGY Distribution Network

Mother Dairy Plant LAD Retailer Consumer *LAD is Local Area Distributor The packaged milk is distributed via the distributor network throughout the city. Mother Dairy follows a typical FMCG distribution model to reach to the consumers for its ice creams. They have extended the brand reach and depth to stimulate consumption using traditional retail, their own vending carts, own exclusive booths and kiosks in high throughput locations etc. This year they have also invested disproportionately on asset placement both in retail and vending to drive growth across all geographies and reach out to a larger chunk of consumers.

Page | 24 Carry and Forwarding Agent The above mentioned distribution channel and retail channel is same in the area which is in close vicinity of the plant area, For E. g. The Mother Dairy plant in NCR is responsible for the coverage in Delhi, Faridabad, Gurgaon, Ghaziabad, Rohtak, Meerut etc. But when plants are very far located from some regions, one more level of distribution comes into the scene which is in between plant and the LAD and is known as CNF Agent. Mother Dairy Plant CNF Agent LAD Retailer Consumer Page | 25

CNF Agents are generally contracted agents of Mother Dairy where the ownership of the products still belongs to the mother dairy. These CNF Agents are responsible for the transportation of the products from plant to the storage facility, storing it for the time till the LAD or retailer asks for the product and transportation of product from storage facility to LAD or retailer. These CNF agents charge around 2% of the total product rice. E. g. The Mother Dairy plant in NCR is responsible for the supply in Western Uttar Pradesh region where they have around 6 CNF agents.

Now these 6 CNF Agents are responsible for the distribution of ice cream from plant to LAD’s in UP. Modern Trade & Ice Cream in India Modern trade consists of hypermarkets and supermarkets that retail FMCG. But ice cream in India is never considered as an item under the basket of bulk purchases. This is the reason that ice cream companies choose locations in the residential localities where people decides to buy the ice cream after seeing a counter or a mobile unit/kart. Retailing of the ice cream through mobile units is the best channel when it comes to Mother Dairy.

In my personal chat with one of the Area Sales Manager of Mother Dairy ice cream (who looks after the sales in Cannaught Place and India Gate region in Delhi) I was told a very interesting fact that CP and India Gate are highest selling point for ice creams in India. Now on my further drill I found that Mother Dairy has only one retail store at India gate and has around 150 mobile units and this is the reason that they are the leader in selling ice cream at these two points where they take 85-90% of the total sales as they are saving rents and outlets maintenance cost which their competitors can’t avoid.

Recent Major Development Keeping in mind the benefit of the direct selling, in NCR region they have partnered with the Noida based E-Commerce Company ‘Delivery on Call’. Mother Dairy has booths all over Delhi-NCR, but the value proposition that Delivery on Call is pitching is that those at the booth don’t deliver products to consumers – consumers typically have to go and buy products from Mother Dairy. Delivery on Call aims to provide the direct to home channel for Mother Dairy’s products. People can sit at home and order from home instead of visiting the retail stores.

Page | 26 7. MOTHER DAIRY ICE CREAM – ADVERTISING STRATEGY TVC To tap its target audience Mother Dairy came out with TVC, one TVC for each sub-brand and one showcasing its range of ice-cream where all the four sub-brands are shown and the TVC rides on the thought that “Life is Real Good”. The TVC capturing all the sub-brands is tagged as Range, it captures real slice of life situation and brings Mother Dairy alive through these moments. It’s a montage of real situations which one can correlate with; cateri

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Small Goat Dairy Business with Plan

Learn how to start a small goat dairy business to support the farm while producing feta goat cheese using a small goat dairy business plan.

Probably every back-to-the-lander has dreamed about making his or her homestead pay its way. These monetary ruminations tend to crop up at two times: while the would-be entrepreneur is either pouring out pounds of expensive feed to contentedly munching, “freeloading” livestock or climbing into the car, probably before daybreak, to commute to a necessary but unrewarding job in the nearest metropolis.

Well, the fact is that some folks actually have broken that “live on the farm, work in the city” cycle and earn respectable incomes from their small homesteads. For example, Gerald and Suzanne Aiello — owners of Belle Terre Farms in the rolling countryside near Orange, Virginia — have figured out a way to make their herd of 40 Nubian dairy goats pay for the farm’s upkeep, provide capital for additional building and development and furnish an income for the couple and their two daughters. The keystone of this successful homestead business is a cheesemaking program — modeled on similar farm-based operations in Europe — through which the Aiellos turn out a tangy feta cheese from raw goat’s milk. The undertaking has the potential of bringing in a net income of $30,000 or more a year.

Of course, Suzanne and Jerry didn’t just drift into this profitable farm business. Rather, their success is the result of what they half-seriously refer to as their five-year plan: a carefully plotted homestead management program in which the Aiellos’ long-range goals for Belle Terre were meshed — after a good bit of planning and research — with the resources at hand (consisting of a small herd of sleek Nubians and the entire family’s willingness to work).

Brainstorming How to Make Money on a Homestead

Like most owners of small-scale dairy herds, the Aiellos were quick to recognize that the market for milk is diminishing — a trend that started in 1964 and doesn’t seem likely to reverse. (In fact, one dairy journal has estimated that the goat’s milk requirements for the entire state of Virginia could be fulfilled by one 120-doe herd!) So, several years ago, instead of trying to sell their surplus milk, Jerry and Suzanne decided to put it to work on their farm by using the liquid as feed to raise veal and pork for sale.

Unfortunately, both of these ventures proved to be so labor-intensive that the family decided the revenue gained was not worth the time required to bring it in. In the veal-raising enterprize, for example, each milking doe could feed two calves a year. A day-old calf cost $120 and was milk-fed for 60 to 80 days. About 80 percent of the calves were sold privately for about $400 apiece, or $3.50 per dressed pound. The remaining animals were peddled at the livestock market where a calf would all too often sell for not much more than the price Jerry and Suzanne had paid for it in the first place.

Obviously, then, the veal operation’s cash flow was poor — and death losses, which amounted to one or two calves a year, were devastating to the small-scale program.

Some sharp-pencil figuring convinced the Belle Terre owners that, even if they increased their herd size and were able to find enough customers who wanted milk-fed veal, the operation’s gross would still not produce much in the way of net profit. It would be an enormous drain on the family’s time. The swine-raising scheme turned out to be pretty much the same story. (“We found that hogs just weren’t compatible with our lifestyle,” Jerry comments.)

Deciding to Start a Cheesemaking Operating

That’s the situation the Aiellos found themselves facing in 1978: They had 55 acres (more than half of which was nurtured-back-to-health pasture), a carefully bred herd of proven milk producers and a growing dissatisfaction with the notion of raising livestock for slaughter.

About that time, Jerry saw an article in Hoard’s Dairyman that described the University of Minnesota’s Farmstead Cheese Program. Simply stated, this program — which was implemented in 1976 — encouraged owners of small- to medium-sized dairy cow herds to set up farm-based cheesemaking operations (such enterprises have been common in Europe for many years) and sell the products retail. The initial cost of establishing a cheese plant was estimated at a steep $30,000 — but the farmers who made the investment found ready customers for their wares. Moreover, the dairy operators were no longer plagued by the triple problems characteristic of small-scale milk producers: finding a market, storing the milk and arranging for its transportation to a processing plant.

The article jolted Jerry.

“Bells went off in my head,” he recalls. “I figured that there wasn’t any reason the program couldn’t be scaled down to goat-size.”

Upon further investigation, the Aiellos decided they had the raw material to establish their own cheesemaking operation: the Nubians, a 17-by-35-foot cinder-block building (then used as a goat barn) that could be turned into the “factory” and a firm conviction that it would be possible to whittle the capital costs down to a manageable sum.

Rules and Regulations of Making Cheese

Jerry’s first job was to find out what steps were required for the operation to comply with Virginia Department of Agriculture dairy regulations.

“The agriculture folks were fantastic,” Jerry said. “They assigned a dairy inspector to work with us and that man realized, from the outset, that we weren’t going to be a large-scale dairy plant. We were just a small operation on a family farm.”

The inspector adapted and interpreted some of the existing regulations to fit Belle Terre’s circumstances. Further along in the project, he even helped the Aiellos design the facility and track down equipment for it. Encouraged by the agriculture department’s receptive attitude, Jerry then tackled his next big task: building a barn to house the goats that were to be evicted from the cheese plant-to-be.

In August of 1978 Jerry started to construct a 50-by-80-foot goat barn. His plan — which included provisions for hay and grain storage, pens for kidding and weaning, feeding troughs and a large lounging area — was designed to allow one-person construction. Two storage sheds, placed at opposing ends of the barn, support a free-span trussed roof. The result is a handsome, functional 125-goat structure built at a materials cost of $7,000.

Once the goats were moved into their new shelter, Jerry was free to begin turning the cinder-block shell into a cheese factory. First, the dirt floor was dug out, drains were set and a concrete slab was poured. Then, to comply with regulations requiring all aspects of the cheesemaking operation to be physically separated (even though the compartments could be under the same roof), Jerry partitioned the building — using six-inch concrete blocks — making a four-station milking parlor, a milk storage room, a cheesemake room and a receiving vestibule.

The vestibule was designed to satisfy the requirement that, in the event the Aiellos someday decide to buy additional milk for cheesemaking, they have a separate room to receive the “imported” liquid. Furthermore, the regulations also specified that none of the rooms in the actual factory could open into each other. As a result, the 10-foot vestibule contains four doors.

“It looks a little weird,” Jerry admits, “but we comply with the rules.”

In addition to keeping the costs down by doing his own construction, Jerry was able to save money by making some wise buys on used equipment. A 150-gallon refrigerated milk storage container was bought, used, from a small dairy for $250 (it would have cost $2,500 new). The double-walled stainless steel cheesemaking vat is actually a second refrigerated storage tank, purchased for $150. Jerry resourcefully replumbed the unit and installed a 5,500-watt element to heat the water that’s circulated between the vat’s walls.

Milk is transferred from the storage area to the cheesemaking room by means of a circulating pump (it was bought used, too) and Tygon tubing (purchased new, at an excruciating $5.00 a foot). In compliance with dairy regulations, the wall opening through which the tubing is inserted can be capped, so the milk storage and cheesemaking rooms are fully separated.

After checking into the cost of new coolers in which to age the cheese (the best deal was $5,000 for an unassembled unit), the Aiellos purchased the body of a refrigerated truck for $700 and paid a mechanic another $100 to set the “box” in working order. Stainless steel sinks, a water heater, drain lines, epoxy paint and wall coverings and other necessities were bought after judicious comparison shopping. In all, the total cost of remodeling and equipping the cinder-block building for cheesemaking came to around $10,000.

How a Dairy Goat Cheesemaking Business Works

The future cheese magnate of Orange, Virginia (with the assistance of his wife, and daughters Amy and Jessica) hand-milks 20 does a day, a chore that requires 1-1/2 hours each morning and evening. The dairy product — collected in stainless steel pails — is poured into the refrigerated storage tank. When the tank is full (at least once a week), Jerry pumps all the milk through the tubing into the cheesemaking room’s vat. He heats it to the desired temperature, adds the rennet and cultures, cuts the curd with special stainless steel knives and drains off the whey. Then, all the Aiellos pitch in and pack the feta into pint-size glass jars, affix attractive blue-and-red “Belle Terre Farmhouse Cheese” labels (which they designed themselves) and store the containers in the cooler for the 60-day aging required by law. The entire process yields about 200 jars per cheese run of crumbly, tangy white feta.

The decision to make feta — rather than another type of cheese — was not lightly arrived at. From the beginning, the Aiellos were determined to use raw goat’s milk.

“We’d originally hoped to produce Gouda,” Jerry said. “But then Suzanne came up with the idea of feta, which is traditionally made in Greece from sheep or goat’s milk.”

Feta turned out to be a good choice because it doesn’t require the expensive cheese press and additional labor (brining, turning, paraffining and so forth) that Gouda needs.

“The feta is a one-day cheese,” Jerry points out. “When we finish packaging it and put it in the cooler, we don’t have to look at it again until we deliver it two months later.”

Small Goat Dairy Business Bottom Line

Since they were unwilling to invest the time required to staff a farm-based retail store, Jerry and Suzanne decided to sell their feta through a wholesaler. For each pint jar, they receive $2.50 or roughly 50¢ for the jar and label and $2.00 for the labor, utilities and other expenses related to producing the milk. Jerry figures that Belle Terre’s feta wholesales for about $2.66 a pound. Therefore, because approximately five pounds of milk will yield one pound of feta, the Aiellos receive about 53¢ per pound for the milk produced by their Nubians (or roughly double the amount the raw liquid might sell for).

After their 60 days of aging, the cheese-filled jars are packed 12 to a case and delivered to a wholesale food broker in Richmond, Virginia. The feta is then shipped to grocery chains for retail sale.

By manufacturing a relatively low-laborcheese , Jerry and Suzanne have been able to minimize production costs. This fact makes it possible for them to wholesale the product at a figure that allows the stores to add their usual markup and still put the feta on supermarket shelves at a price competitive with that of most commercial cow’s milk cheese.

The Aiellos believe that once the Belle Terre operation is in full swing, the feta should net about $3,000 a month, which translates to about $1,000 of annual income per doe. (In contrast, during the veal-raising venture, the Aiellos earned about $300 per milking doe each year.)

A Profitable Small Goat Dairy Business

Careful herd management is an integral part of Belle Terre’s five-year plan. From a foundation of seven registered Nubians, the Aiellos have built up a milking “core” of 20 does. They hope to increase the total to 25 during 1982 and to 30 — the maximum practical number that they can hand-milk — by 1983.

The breeding program is arranged to allow a 305-day annual lactation period during which each doe produces an average of 2,000 pounds of 5 percent butterfat milk. This schedule permits the family to take a break from cheesemaking during December and January (and gives the animals a rest, as well).

Does are bred beginning in September and most of the kids are born from mid-February to mid-April. During the past few years, the couple has carefully upgraded the herd by purchasing quality bucks from the West Coast (they have four now) and they’ve achieved an average of just under three kids per doe during each breeding season.

In 1981, about 60 registered Nubian kids were born. Of these, 15 young does were selected — on the basis of their conformation and milk-producing potential — to be added to the Belle Terre herd. Another 20 or so does were sold for between $250 and $300 apiece.

Of the 20 or 25 buck kids born, seven or eight quality animals, expected to become good breeding stock, were sold for between $300 and $400 each. The other bucks were auctioned at the livestock market (at a loss) for about $25 apiece. Jerry and Suzanne try to market their kids before the animals reach two months of age, in order to avoid running up prohibitive feed and shipping costs.

The Aiellos estimate that each doe brings in $500 each year from kid sales — an amount that just about equals her upkeep!

You can see, then, that the sale of registered stock is an important part of Belle Terre’s income . . . and the Aiellos anticipate grossing as much as $15,000 annually from this facet of their enterprize over the next few years. They emphasize that any homesteader who’s seriously thinking about starting a goat herd should purchase registered animals with an eye toward future income from the sale of offspring.

The Future of Dairy Farming

As mentioned before, Jerry and Suzanne designed their cheese plant to comply with the regulations concerning purchased milk in case they decide to expand their operation and need more raw material than their herd can supply. If the feta sells as well as anticipated, they plan to start buying additional milk in 1982.

The Aiellos are already licensed to buy milk, and — during August 1981, when a MOTHER EARTH NEWS staffer talked with them — they expected to base the price they’ll pay for raw goat’s milk on the liquid’s butterfat content. (The butterfat percentage is a fairly good indicator of the milk’s protein content, and hence of cheese yield.) Jerry estimates a cost of perhaps 25¢ a pound for 5 percent butterfat goat’s milk.

Although it’s likely that many small-scale goat owners would choose to sell milk to Belle Terre rather than invest in their own cheesemaking facilities, the Aiellos would like to see more homesteaders making farm cheese. According to their calculations, it would require a herd of about 20 does to reach the break-even point. At the other end of the spectrum, 30 seems to be the maximum number of does that a family-sized operation can manage without bringing in additional help.

The idea of competition doesn’t bother the Aiellos at all.

“On the contrary, I think it’d be great if four or five farms in Virginia were to start making different varieties of goat’s milk cheese, perhaps under one label, so that there would be an entire product line,” Jerry asserts. “It would help the state’s goat industry immensely.”

If such a venture came to pass, it could lead to cooperative advertising and marketing — both of which can be quite expensive for a single homestead operation.

How to Make a Homestead Business Profitable

At this point, small-farm owners who’ve tried fruitlessly to start homestead businesses are likely wondering exactly why Belle Terre is having the success that’s eluded other enterprises. There seem to be several very good reasons.

“We had a plan for each year and learned what we needed to know before we did anything, Jerry says. “Second, we had no outside labor costs. Third, Suzanne, who is a physical therapist, has continued to work while I ran the farm … her income financed the venture and we could eat. Fourth, we took a business-like approach by establishing our cheesemaking operation to conform with dairy regulations and that helped us gain the support of our banker.”

Finally, the Aiellos aren’t afraid to look into the future and see where they want to be — or to invest time and energy researching their goals. Their five-year plan just may be the key to finding success on 55 rolling acres in Virginia.

Originally titled “A Goat’s Milk Cheesemaking Business” in the January/February 1982 issue of MOTHER EARTH NEWS.

Updated on Nov 4, 2022
Originally Published on Jan 1, 1982

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3131 Millers Run Rd

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What a great experience! Took my mom for Mother's Day, and we very much enjoyed it the tea, sandwiches, pastries, and desserts were all delicious (especially the cucumber sandwiches and paninis)! And don't sleep on the bar/lounge area--we each got a complimentary mimosa or mocktail for Mother's Day, which were fantastic! They had a good selection of beer and other spirits as well. The ambiance here is top-notch; there are several spots that are perfect for photo ops! And I loved all of the wall and table decor the staff was very welcoming and friendly. I would definitely recommend coming here for a girls' day out or for drinks with friends!

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Mother Dairy

Vision and Mission
Crafting Food
Certifications -
Innovations -
Quality Process -
Product Quality -
Quality Policy -

Quality Process

Procurement Fresh milk is sourced directly from state level co-operatives and Mother Dairy own New Generation Co-operatives (NGC). Milk received from individual producer is checked for all basic quality parameters meeting company specifications & requirements at respective collection & chilling centers. Milk is then supplied to the Dairy units through insulated Milk Tankers under refrigerated conditions to maintain the freshness. Strict Quality checks are performed for all incoming Milk received at Dairy units. These includes organoleptic (Taster, Odor & Appearance), Physico-chemical (e.g. Temperature, Foreign matter, % Fat, % SNF, %Acidity, % Protein etc.), microbiological (e.g. MBRT), also presence of any adulterations in Milk (e.g. Formalin, urea, starch, sugar, Glucose, maltodextrin, nitrate, Salt, Hydrogen Per-oxide, neutralizer, ammonium compounds and Fat adulterations).

Commodities, ingredients & packaging material used for our products are checked, approved and released by Quality functions as per company specifications and requirements. GMP & Hygiene Good manufacturing Practices (GMP) for our manufacturing units are ‘a given’, they are part of our heritage of producing best quality and safe products. We maintain highest level of GMP and hygiene requirements for production and handling of safe products for our valued customers and consumers Processing Our products are manufactured in state of the art manufacturing facilities using innovative Process & Technologies. The Milk received at the plant undergoes various processing steps before it reaches to the customer. Process steps include filtration, clarification, pasteurization, chilling, filling, packing and storage for our liquid milk category. For other dairy product category, few of the process steps are homogenization, vacreation, ultra heat treatment, evaporation, dehydration etc. Cleaning & Sanitation of the processing equipment is ensured using automatic Cleaning in Place (CIP) systems by applying ‘5T’ principles viz. Technology, Time, Temperature, Turbulence and Testing. Critical control points (CCP), Operational Prerequisite Programs (OPRP) are identified for each process using scientific methodology and appropriate control measures are applied to ensure compliance of Quality and Food Safety requirements. Process control parameters are monitored, recorded and reviewed as per the Quality Plan to ensure right product right at first time. Manufacturing processes are benchmarked against best-in-class standards towards continual improvement for infrastructure and system requirements. Packing The Filling and packing is considered to be most sensitive operation having appropriate access control. Zoning principles are applied in these areas to avoid any cross contaminations in our Finished Product. Online quality control checks (e.g. net weight, leakages, seal integrity, batch coding, packing material quality, filling temperature etc.) are carried out and recorded by our Packing In-charges. Only QC approved and released Packaging materials are used for packing operations.

Packaging material used for our products is with the objective of retaining taste, freshness and unique natural appeal. Product Testing & Release Finished product is tested for the specified quality parameters of each product category as per our internal standardized sampling plan and test procedure. Test results are recorded, reviewed by Quality functions. It is ensured that only good quality product is released for dispatch and reaches our valued customer & consumer. Distribution Our strength lies in adherence to systematic Process approach in the complete distribution chain to deliver product with highest quality standards to our customers and consumers. This includes, 1. Availability of standard guidelines & norms for warehousing, handling, storage and transportation requirements. 2. Benchmarking of Transportation vehicles for infrastructure and hygiene requirements 3. Benchmarking of CFA’s and Distributors for infrastructure and hygiene requirements 4. Benchmarking of Milk Shops for infrastructure and hygiene requirements 5. Monitoring of quality parameters (e.g. hygiene, storage temperature) of the distribution chain Merchandizing Our products are marketed through a chain of our own Milk Shops, retail outlets and mobile vending units maintaining best-in-class hygiene standards. We ensure that products are available, displayed appropriately and cold chain conditions are maintained to retain product quality & freshness.

Federal prosecutors urge 40 years in prison after Pelosi attacker’s ‘assault on our democracy’

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Federal prosecutors are recommending a 40-year sentence for the man convicted of attempting to kidnap former U.S. House Speaker Nancy Pelosi and assaulting her husband with a hammer after he broke into the couple’s San Francisco home in 2022.

In a sentencing memorandum filed in U.S. District Court in San Francisco, prosecutors said that David DePape has failed to take responsibility for his crimes and has not shown remorse. They also argued that his sentencing should include a terrorism enhancement.

Prosecutors referred to DePape’s crimes as “an assault on our democracy and fundamental values.”

“At a time when extremism has led to attacks on public and elected officials, this case presents a moment to speak to others harboring ideologically motivated violent dreams and plans,” prosecutors wrote.

DePape’s attorneys, federal public defenders Jodi Linker and Angela Chuang, have requested a 14-year prison sentence, citing their client’s “abusive, long-term relationship with a partner who exploited his innate vulnerabilities and immersed him in a world of extreme beliefs where reality is not reality.”

“Her influence began at a formative and critical period in his life and extended far beyond the end of their relationship leaving him completely unmoored in the years leading up to the offense, when he was further radicalized through his obsessive consumption of media amplifying extreme beliefs,” DePape’s attorneys wrote in their sentencing memo.

They also argued DePape has shown remorse for his actions, citing his trial testimony “during which he explained that he felt ‘really scared for [Mr. Pelosi’s] life.’”

Sentencing is scheduled for Friday.

During DePape’s trial last year, assistant U.S. Attys. Laura Vartain Horn and Helen Gilbert laid out details of DePape’s “violent plan” on the night he traveled from his East Bay residence to the Pelosis’ Pacific Heights home in October 2022.

DePape broke into the couple’s home around 2 a.m. on Oct. 28, planning to hold Pelosi hostage and break her kneecaps if she lied to him, prosecutors said in their memo. Pelosi wasn’t home, but her husband, Paul, was and called 911.

When the police arrived, Pelosi opened the door, and DePape then violently hit Pelosi three times, twice on the head, before the police were able to subdue him, prosecutors said.

David Depape is shown in Berkeley, Calif.,on Friday, Dec. 13, 2013. An intruder attacked and severely beat House Speaker Nancy Pelosi's husband with a hammer in the couple's San Francisco home early Friday, Oct. 28, 2022, while searching for the Democratic leader. Police were called to the home to check on Paul Pelosi when they discovered the 82-year-old and the suspect, Depape, both grabbing onto the hammer, said Police Chief William Scott.(Michael Short/San Francisco Chronicle via AP)

David DePape found guilty in federal court of trying to kidnap Nancy Pelosi, attacking her husband

David DePape was found guilty in a San Francisco federal court of trying to kidnap former House Speaker Nancy Pelosi and assaulting her husband.

Nov. 16, 2023

In court, prosecutors showed jurors the graphic police body-camera video of DePape bludgeoning Pelosi, fracturing the then - 82-year-old man’s skull and seriously injuring his right arm and left hand.

“This is the moment where Paul Pelosi ends up attacked in the dead of night in his own home, lying on the floor in a pool of his own blood,” Gilbert said in her closing argument as a still frame of the moment before the attack was displayed on courtroom screens.

Jurors heard portions of a police interview in which DePape said he considered Speaker Pelosi the Democrats’ “leader of the pack,” and said he would “break her kneecaps” if she didn’t admit to corruption and other unfounded claims of human trafficking and child abuse by public figures. He told the officer that Pelosi would have to wheel herself into Congress, where other lawmakers could see the “f— consequence to being the most evil f— people on the planet.”

DePape’s attorneys argued that their client was inspired by elaborate and baseless conspiracy theories that may have seemed “bogus” but were nonetheless his deeply held beliefs.

The Pelosis’ home was only the first stop in a cross-country plan to target other powerful people in America he believed were involved in QAnon-like conspiracy theories of criminal activity, Chuang said. His goal was to “root out the corruption of the ruling class, the cabal, to stop the molestation of children and expose the truth to everyone.”

The jury spent a day deliberating the two federal charges before finding DePape guilty of attempted kidnapping of a federal officer or employee and assault on the immediate family member of a federal official.

In letters to the judge, DePape’s mother, Shirley Jean Lawrence, asked him to have mercy on her son, stating that he’d “messed up big time.”

“How did it come to this. This is not the child that I raised. This is not my David,” she wrote. “I love my son dearly and in my heart I know who he really is ... he’s not a monster.”

Times staff writer Hannah Wiley contributed to this report.

Trump says he’ll jail his opponents. Members of the House Jan. 6 committee are preparing

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Alex Murdaugh cries as he addresses the court during his sentencing for stealing from 18 clients, Nov. 28, 2023, at the Beaufort County Courthouse in Beaufort, S.C. Murdaugh is scheduled to be sentenced Monday, April 1, 2024 on financial crime charges. It's likely the last time he will face a judge for punishment. (Andrew J. Whitaker/The Post And Courier via AP, Pool, file)

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Brittny Mejia is a Metro reporter covering federal courts for the Los Angeles Times. Previously, she wrote narrative pieces with a strong emphasis on the Latino community and others that make up the diversity of L.A. and California. Mejia was a Pulitzer Prize finalist in 2021 in local reporting for her investigation with colleague Jack Dolan that exposed failures in Los Angeles County’s safety-net healthcare system that resulted in months-long wait times for patients, including some who died before getting appointments with specialists. She joined The Times in 2014.

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Mother Dairy Franchise 2023
Mother Dairy is the largest dairy firm in India, with an estimated market share of 35%. Mother Dairy has operations in over 100 countries. The company made ₹633 crores of revenue in the financial year 2013. In addition, the net profit was ₹604 crores at the same time. The company employs around 40,000 employees.
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Mother Dairy is a wholly owned subsidiary of the National Dairy Development Board which is a statutory body under the ownership of the Ministry of Fisheries, Animal Husbandry and Dairying of the Government of India that manufactures, markets and sells milk and dairy products. Mother Dairy was founded in 1974, as a subsidiary of the National Dairy Development Board (NDDB).
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Mother Dairy was commissioned in 1974 and is a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was an initiative under Operation Flood, the world's biggest dairy development program launched to make India a milk sufficient nation. Over the years, Mother Dairy has contributed significantly in achieving this objective ...
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Mother Dairy
Mother Dairy was commissioned in 1974 and is a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was an initiative under Operation Flood, the world's biggest dairy development program launched to make India a milk sufficient nation. read more>. Mother Dairy manufactures, markets & sell milk and milk products including ...
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VELVET TERRACE
2 reviews of VELVET TERRACE "Great place to have exquisite tea, sandwiches and sweets in a beautifully designed environment. Relaxation is the key word. The music, color scheme and wall Art as well as the service are friendly and refined. Give it a try!"
Quality Process
Process steps include filtration, clarification, pasteurization, chilling, filling, packing and storage for our liquid milk category. For other dairy product category, few of the process steps are homogenization, vacreation, ultra heat treatment, evaporation, dehydration etc. Cleaning & Sanitation of the processing equipment is ensured using ...
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