persuasive devices speeches

Tap into the power to persuade by using these 6 techniques of clear and compelling speech

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Politicians and other public figures deploy particular rhetorical devices to communicate their ideas and to convince people, and it’s time that we all learned how to use them, says speechwriter Simon Lancaster.

This post is part of TED’s “How to Be a Better Human” series, each of which contains a piece of helpful advice from someone in the TED community; browse through all the posts here.

There is a secret language of leadership — and it’s one that anyone can learn, says UK speechwriter Simon Lancaster in a TEDxVerona talk . He has made a career out of crafting addresses, remarks and talks for top politicians and CEOs of international corporations such as Nestle and Unilever, and continues to do so . Refreshingly, rather than clinging Gollum-like to what he’s learned and knows, he believes everyone should have access to the same tools that he and his colleagues use.

By tools, he’s not talking about special software or databases — he’s referring to rhetoric. Rhetoric has its roots in ancient Greece ( think: Aristotle ) as clear, convincing speech was seen as an essential component of communication and participation in a democracy. Instruction in rhetoric remained part of the curriculum in many secondary schools in Europe and the US until the 19th century.

“The reason we all used to learn rhetoric at school was because it was seen as a basic entry point to society,” explains Lancaster, who is based in London. “How could society be fair, unless everyone had equal ability to articulate and express themselves? Without it, your legal systems, your political systems, your financial systems are not fair.”

Yes, the power to persuade is just that — power.

Lancaster states there is only one school in England that still teaches rhetoric: Eton, the alma mater of 20 Prime Ministers (including current officeholder, Boris Johnson). He adds, “It should be of intense concern to all of us that education in this has been narrowed to a very small … elite.”

While Lancaster can’t send the world to Eton, he can share the 6 rhetorical building blocks needed to speak persuasively. Here they are:

Building block #1: Breathless sentences or phrases

Barack Obama gave an acceptance speech for the ages in 2008 after he was first elected president of the US. He spoke vividly of the challenges that lay ahead for the country: “Even as we celebrate tonight, we know that the challenges tomorrow will bring are the greatest of our lifetime: Two wars, a planet in peril, the worst financial crisis in a century.”

Lancaster wants us to pay special attention to the last part of that sentence, the “two wars, a planet in peril, the worst financial crisis in a century” part. Yes, it’s a stressful mouthful — not just because of the content but because of how it’s delivered. Short, staccato phrases like these mimic how we speak when we’re anxious and in a hurry. This technique helps communicate urgency to an audience.

Building block #2: Speaking in 3s

What’s the other rhetorical trick underlying “two wars, a planet in peril, the worst financial crisis in a century”? The rule of 3.

Humans are accustomed to things coming in 3s: whether it’s judges on American Idol , bowls of porridge in a fairy tale , or sides in a triangle. Our minds and ears have been trained by speeches (Abraham Lincoln’s “government of the people, for the people, by the people”); slogans (reduce, reuse, recycle); and book titles ( Elizabeth Gilbert ‘s memoir Eat, Pray, Love ). “You put your argument in 3s, it makes it sound more compelling, more convincing, more credible. Just like that,” says Lancaster.

Recall British PM Winston Churchill’s stirring triplet from the speech he delivered to Parliament on June 4, 1940 : “We shall fight on the beaches, we shall fight on the landing grounds, we shall fight on the fields and in the streets.” Besides the rule of 3, he gave the line additional rhetorical firepower by repeating the opening clause.

Lancaster explains, “When we are emotional about things, our perspective distorts, and this then manifests in our speech. So this is the authentic sound of passion.” Doing this can catch an audience in the speaker’s enthusiasm.

Building block #3: Balanced statements

“Ask not what your country can do for you — ask what you can do for your country.” It’s a line from president John F Kennedy’s inspiring 1961 inaugural address , and one that’s stood the test of time. Why? Its balanced construction, says Lancaster. “If the sentence sounds as if it’s balanced, we imagine that the underlying thinking is balanced and our brain is tuned to like things that are balanced.”

Grouping balanced statements in 3s further amplifies the effect:

“We’re looking to the future, not the past.

We’re working together, not against one another.

We’re thinking about what we can do, not what we can’t.”

Building block #4: Metaphor

According to Lancaster, people use a metaphor once every 16 words on average ( side question: Where do statistics like this even come from? ). He declares, “Metaphor is probably the most powerful piece of political communication.”

Metaphors are rich in imagery and awake immediate feelings in people, so it follows that politicians love them and sprinkle them like birdseed (“like birdseed” is a simile, not a metaphor , and similes are other strong rhetorical tools to have in your kit). At times, they can employ them to point us to an ideal or aspiration. For example, in his farewell address , president Ronald Reagan movingly invoked America, h/t to John Winthrop, as a “shining city upon the hill.”

Too often, however, metaphors are used to manipulate, incite and denigrate. Politicians and talking heads could have called the 2015-16 refugee encampment in Calais, France, a “refugee camp” or “refugee settlement.” Instead, they deployed this loaded word: “jungle.” Lancaster says,“It’s planting in your mind the idea that migrants are like wild animals to be afraid of, that they are dangerous, that they represent a threat to you. This is a very dangerous metaphor because this is the language of genocide; it’s the language of hate.” Unfortunately, media outlets picked up “Calais jungle” and used it as their shorthand identifier of the camp, extending the metaphor’s reach.

Building block #5: Exaggeration

In the same way that we get breathless when they’re speaking with passion, our speech distorts in another significant way. We exaggerate. So when we’re sitting down to a meal after having eaten little that day, we tell our family and friends: “I love this pizza.” But when we say things like this to each other, we also realize it’s a bit of distortion: We do not love the pizza in the same way that we love our children or parents or the planet, and everyone present knows that.

Similarly, politicians and leaders might say things like “I’ve waited my whole life to say these words” or “I will work to achieve this with all my heart and soul.” These utterances are indeed over the top, but because they’re acceptable and even welcome since they echo how we speak.

Building block #6: Rhyming

Starting from childhood, many of us are taught concepts through rhymes — such as “an apple a day keeps the doctor away” or “i before e except after c.” With their musicality, they’re a pleasing informational snack that sticks in memories like a musical earworm .

Rhymes can seem corny, but sprinkled in at the right time, they can be incredibly potent. We all  remember the pithy “If it doesn’t fit, you must acquit” from defense attorney Johnnie Cochran during O.J. Simpson’s 1995 murder trial.

Rhyming’s appeal comes “down to what linguists talk about as the processing fluency of language — how easy is language to swallow?” says Lancaster. “If you speak using long words and long sentences, it’s like giving someone a steak and asking them to swallow it. Whereas if you give them something pithy, like a rhyme, it’s like asking them to just sip on some Prosecco.”

These six tricks can help us speak directly to people’s instinctive, emotional and logical brains, and they are extremely effective, says Lancaster. There’s no need for us to be in the public eye to use them in order to sway others or make our words stay in people’s minds. Even if we never employ them in our own lives, it’s equally important for us to recognize them. Politicians, con artists and advertisers utilize them to win votes, spread opinions, or sell products people don’t need. By being alert to these rhetorical devices, we can be better citizens and consumers.

To learn more about rhetoric, watch this:

Watch Simon Lancaster’s TEDxVerona talk here:

About the author

Daryl Chen is the Ideas Editor at TED.

• how to be a better human
• public speaking
• simon lancaster

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10 Persuasive Speech Techniques to Improve Your Public Speaking

Let me guess…

You wipe your clammy palms on the sides of your trousers.

Fidgeting, you pace back and forth, barely able to remember your lines.

You thumb through your notes once more.

Will the slides work? What if they don’t? Will your voice sound weird?

Such are the thoughts that attack you before public speaking.

Giving a speech is one of the most daunting experiences imaginable…

Creating a vortex of emotions.

So how do some people do it so easily?

What persuasive speech techniques do they use to mould their audience like putty?

Persuasive Speech Examples

“Speech is power: speech is to persuade, to convert, to compel.”  Ralph Waldo Emerson

Look at some of the greatest speakers and leaders in history .

Abraham Lincoln, John F Kennedy, Winston Churchill…

They were puppet masters, listeners dangling on their every word.

Charlie Chaplain was another. Ok, not in the traditional sense, although this is one of my favourite movie speeches of all time…

And here are 35 more masterful speeches from which to draw inspiration.

When you study famous speakers of the past, analyse their persuasive speech techniques and use them in your own approach.

Model your public speaking on the best examples.

Also, you can learn from a variety of sources…

Persuasive advertising techniques mimic the devices used in speeches, to encourage purchasing decisions .

And there are similarities between persuasive speeches and essay writing.

Even Hollywood uses these methods in its storytelling.

How to Improve Your Public Speaking

Let me start with a story…

There was a man called Demosthenes who lived in ancient Athens and was born with a speech impediment.

Each time he addressed an audience he was ridiculed.

So he committed to improving his speeches and becoming more persuasive.

He practised by filling his mouth with pebbles and running up hills while speaking.

Every day he locked himself in an underground study to work on his speech devices.

And to ensure he stuck to his promise, he shaved half his head so he’d be too embarrassed to be seen in public.

The result?

He became one of the most famous orators in the nation and most sought-after speakers in Greece.

Not only is this story a good example of grit and determination, but also that you can improve your speeches with persistence and a few clever techniques.

So let’s gather some pebbles…

Persuasive Devices

The goal of a persuasive speech is to change an audience’s opinion or strengthen an existing belief.

You want to convince them about an idea or encourage them to take some form of action.

Here’s a broad overview of how to do it…

This is your credibility as a speaker, as viewed by your audience. It can be the difference between winning and losing speech before you’ve even spoken a word.

It consists of four parts…

• Trustworthiness – If the audience trusts you, they’ll believe what you say
• Similarity to audience – You can change your language to match your audience (chameleon effect)
• Authority – What’s your position as speaker? More authority = more credibility
• Expertise – How much do you know about your topic?

Appeals to the audience using logic.

• The audience use deductive and inductive reasoning to assess the information you provide
• Therefore you need to present sound reasoning and logical sequence of thought in your speech
• Back up your claims with facts and research
• Instead of changing the audience’s viewpoint, can you strengthen an existing belief which still supports your message?
• Logos strengthens pathos and vice versa. Sound logic = more credibility in the eyes of the audience.

Appeal to the audience using emotion.

• People often make decisions based on emotion rather than logic
• Thus has been used in the advertising agencies for years, when they sell benefits over features
• Can you inject more emotion into your speech to generate feelings of warmth or compassion?
• Use power words , which forge strong emotional connections
• Use analogies and metaphors to make your speech easy to understand
• Tell stories which are attention gripping and ram your point home
• Use visuals – think about the slides in TED talks
• Use curiosity and surprise

Now lets drill down into the specific persuasive speech techniques to improve your public speaking.

Persuasive Speech Techniques

1. strong introduction.

You need to grab attention immediately. You could start with a controversial statement, a question or a story. Hollywood likes to begin their dramas with explosive action, before delivering the rest of the plot.

What’s the central theme of your speech? It’s easy to ramble off topic until an audience loses interest. Keep your speech tight and concise.

3. Rhetorical techniques

This a where a question is asked, but the speaker expects no response from the audience. It helps make the audience active participants and improve their emotional attachment to your message.

“You work hard to make this country great. Don’t you deserve a politician who’ll stand up for you…?”

4. Rule of three

This counts on our psychological tendency to value information delivered in three parts. We find it funnier and more satisfying because it combines brevity and rhythm while creating a pattern.

“Of the people, by the people, for the people.” Abraham Lincoln

5. Emotive language

Tap into pathos with powerful, visual language.

– Non-emotive – The burger tastes good – Emotive – The burger’s dripping with succulent, meaty juices

Humour can be powerful in speeches, but only when used well. You have to know your audience and be careful not to divide your listeners. You can focus the laughs on yourself, which makes you more relatable, or blend humour into a story.

7. Bandwagon

You can use this technique to suggest that everyone’s on board with a concept or idea. It taps into people’s fear of missing out. Even if you don’t have the facts to back up your claims, generalities are strongly suggestive.

“The public’s interest in the environment has exploded in the last year”.

8. Inverted Phrases

“Ask not what your country can do for you, but what you can do for your country.” John F. Kennedy

9. Explicitly  stated facts

The reason politicians are so annoying is that they’re incapable of giving a clear answer. They fear the dreaded comeback and so squirm around a topic. Include any solid facts in your speech, but just ensure they’re correct.

10. Repetition

We have small brains and sometimes they don’t absorb all they should. That’s why repetition works. It can deliver the final blow of your message.

“We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.” Winston Churchill

Public Speaking Voice

Try to vary the intonation and pitch of your voice. It keeps an audience on its toes, guessing what you’re about to say next.

Speaking very quietly can also be a powerful vocal technique, magnifying the importance of a topic.

At other times it’s important to project your voice to the back of the room.

Check out the video below…

Public Speaking Body Language

Though improving the oral delivery of your speeches takes time, improving your body language can lead to quick wins.

Research shows that changing your body language before an assessment can significantly affect performance.

By adopting a power pose before your speech, you can increase your testosterone levels (responsible for confidence) and decrease your cortisol levels (responsible for anxiety).

Standing with your hands on your hips ought to do the trick, although I like to use the gorilla pose.

Stand tall with your shoulders back to demonstrate confidence.

Make eye contact with the audience, and pick specific members out if you can. People will feel you’re speaking directly to them.

Use hand gestures to support the points you’re making. It’ll help make your speech visual and emphasise your message.

Final Thoughts

Improving your public speaking and becoming more persuasive is all about analysis and practice.

Luckily we live in an age where we don’t have to physically see great speakers in action to learn from them.

TED is a great resource. Listen to all the speakers you can and analyse their strengths and weaknesses.

These persuasive speech techniques will take you a long way, but put what you learn into practice.

You don’t even have to get up in front of an audience to do it. Record yourself on a camera to test your material and delivery.

The key is to create a tight feedback loop. Listen back to your efforts and course correct where necessary.

My final recommendation is to read this golden oldie by Dale Carnegie.

Good luck brave mind.

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

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Persuasive Speech: How to Write an Effective Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

• 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
• People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
• In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

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15 Persuasive Speeches

Speeches that Make a Change

In this chapter . . .

For many public speeches, the specific purpose is to convince the audience of a particular opinion or claim or to convince them to take some action in response to the speech. When your intention is to affect change in your audience (not just the acquisition of knowledge) then you are delivering a persuasive speech. In this chapter you will learn about the elements of persuasion, why persuasion is difficult, and how to overcome people’s resistance to change by using effective and ethical methods.

Although a persuasive speech involves information—even as much as an informative speech—the key difference is that a persuasive speech is designed for “creating, reinforcing, or changing people’s beliefs or actions” (Lucas, 2015. p. 306). A persuasive speech makes something happen. In other words, it performs a job.

Traditional Views of Persuasion

In the fourth century BCE, the classic philosopher Aristotle took up the study of the public practices of the ruling class in Athenian society. For two years he observed the  rhetoric  (the art of persuasion) of the men who spoke in the assembly and the courts. In the end, he developed a theory about persuasiveness that has come down to us in history as a treatise called Rhetoric. Among his many ideas was the identification of three elements essential to persuasion: ethos, logos, and pathos. In short, they mean credibility, reasonability, and emotion.

Ethos has come to mean speaker character and credentials. It is the element that establishes the audience’s trust in you as a speaker. A speaker’s credibility is based on who the speaker is and what they know: experience, education, expertise, and background. If you’re delivering a persuasive speech about adopting a pet from a shelter and you have raised several shelter dogs, then you have credibility through experience and should share that fact about yourself with the audience to enhance their trust in your persuasive argument. Another way to establish your credibility is through research sources. You may not be an expert in climate change, but if you were giving a persuasive speech about it, you can cite reliable authoritative sources.

The word ethos looks very much like the word “ethics,” and there are many close parallels to the trust an audience has in a speaker and their honesty and ethical stance. In terms of ethics, it goes without saying that your speech will be truthful.

In addition to expertise and truthfulness is your personal involvement in the topic. Ideally you have chosen the topic because it means something to you personally. Audiences will have more trust in you if they feel you have something as stake or something personal in the subject. For example, perhaps your speech is designed to motivate audience members to take action against bullying in schools, and it’s important to you because you work with the Boys and Girls Club organization and have seen how anti-bullying programs can have positive results. Sharing your own involvement and commitment is key to establishing your credibility on this topic.

Logos is the second key element in Aristotle’s theory of rhetoric. Related to our word “logic,” the Greek term logos in persuasion means presenting ideas that appeal to logic or reason. Logos in a speech pertain to arguments that the audience would find acceptable. Imagine a speech, for example, which has the goal of persuading an audience to adopt healthier eating habits. Would the speech be effective if the arguments focused on how expensive organic foods are? Of course not.

Logic and reason are persuasive not only as matters of content.  Logos  pertains to organization, as well. An effective persuasive speech presents arguments in an organized fashion.

In words like “empathy,” “sympathy,” and “compassion” we see the root word behind the Greek word pathos. Pathos, for Aristotle, meant exciting emotions such as anger, joy, hate, love, and desire to persuade the audience of the rightness of a proposition. In a positive sense, appealing to the emotions of the audience is a highly effective persuasive tool. In the earlier example of a speech designed to encourage an audience to take action against bullying in schools, including a touching story about a student experiencing bullying would make the audience more likely to support your call for action.

However, we recognize that pathos can be used in a negative way. Emotional appeals that use anger, guilt, hatred, inflammatory language like name-calling, or that try to frighten the audience with horrible images, are counter-productive and even unethical. They might incite emotion in the audience, but they are poor uses of pathos.

One negative emotion used frequently by persuasive speakers is fear. Candidates for political office, for example, often try to provoke fear to move us to vote for them. Intense, over-the-top fear appeals, based on factual falsehoods or cherry-picking, and/or including shocking photos, are not ethical and are often dismissed by discerning audience members. Appealing to the emotion of fear can be ethical if it’s managed carefully. This means being strictly factual and avoiding extremes.

Persuasion and the Audience

It makes sense that if a speaker wants to affect the audience’s beliefs or actions, then the speaker must be perfectly clear about their expectations. If you were listening to a persuasive speech call for your audience to support animals, wouldn’t you want to know exactly what “support” the speaker was talking about? Giving money to charities? Volunteering at an animal shelter? Writing state legislators and urging them to change laws? Your job as a persuasive speaker is to be clear about what you want to create, reinforce, or change in your audience.

For your speech to have persuasive power, you must also consider your audience and choose a goal that is feasible for them. Persuasion isn’t an on/off switch. It’s more like a thermometer. Skillful persuasive speakers respect and identify a persuasive goal that is calibrated to the audience. Think of persuasion as a continuum or line going both directions. At one end is strong disagreement. At the other end is strong agreement. Your audience members, either as a group or individually, are sitting somewhere on that line in relation to your central idea statement, or what we are going to call a proposition in this chapter.

For example, your speech proposition might be something like “The main cause of climate change is human activity.” You are claiming that climate change is due to the harmful things that humans have done to the environment. To be an effective persuasive speaker, one of your first jobs after choosing this topic would be to determine where your audience “sits” on the continuum.

+ 3 means strongly agree to the point of making lifestyle choices to lessen climate change (such as riding a bike instead of driving a car, recycling, eating certain kinds of foods, and advocating for government policy changes). + 2 means agree but not to the point of acting upon it or only acting on it in small ways. + 1 as mildly agrees with your proposition; that is, they think it’s probably true, but the issue doesn’t affect them personally. 0 means neutral, no opinion, or feeling too uninformed to decide. – 1 means mildly opposed to the proposition but willing to listen to those with whom they disagree. – 2 means disagreement to the point of dismissing the idea pretty quickly. – 3 means strong opposition to the point that the concept of climate change itself isn’t even listened to or acknowledged as a valid subject.

Since everyone in the audience is somewhere on this line or continuum, you can accept the fact that any movement toward +3 or to the right is a win. Trying to change an audience from -3 (strong disagreement) to +3 (strong agreement) in a single speech would be quite impossible. When you understand this, you can make strategic choices about the content of your speech.

In this example, if you knew that most of the audience was at -2 or -3, your speech could focus on opening their minds to the possibility of climate change and provide the science behind human causes. On the other hand, if you knew your audience was at +1 or +2, you could focus on urging them to take bold steps, like giving up their gasoline-powered vehicles.

A proposition is assumed to be in some way controversial, or a “stretch” for the audience. Some people in the audience will disagree with your proposition or at least have no opinion; they are not “on your side.”

There will be those in the audience who disagree with your proposition but who are willing to listen. Some members of the audience may already agree with you, although they don’t know why. Both groups could be called the  target audience . At the same time, another cluster of your audience may be extremely opposed to your position to the degree that they probably will not give you a fair hearing. They probably can’t be persuaded. Focus on your target audience, they are the one you can persuade.

Why is Persuasion Hard?

Persuasion is hard mainly because we have a bias against change. We go out of our way to protect our beliefs, attitudes, and values. We selectively expose ourselves to messages that we already agree with, rather than those that confront or challenge us. We find it uncomfortable to be confronted with conflicting information or viewpoints.

Additionally, during a persuasive speech the audience members are holding a mental dialogue with the speaker or at least the speaker’s content. The processes that the human mind goes through while it listens to a persuasive message is like a silent conversation. In their minds, audience members are producing doubts or reservations about your proposal. If we could listen in on one of these conversations, it might go something like this:

Speaker: Switching to a plant-based diet is the best action you can take to support a reduction in the CO-2 emissions harming the climate. Audience Member Mind: Yeah, I hear what you’re saying, but eating like that won’t give me enough protein.

The audience member has a doubt or reservation about the speaker’s proposal. We can call these doubts “yeah, buts” because the audience members are thinking, “Yeah, but what about—?”  It’s a skill of good persuasion speechwriting to anticipate reservations.

Solutions to the Difficulty of Persuasion

With these reasons for the resistance audience members have to persuasion, what is a speaker to do? Here are some strategies.

First, choose a feasible goal for the persuasive action you want the audience to take. Going back to our continuum, trying to move an audience from -3 to +2 or +3 is too big a move. Having reasonable persuasive goals is the first way to meet resistance. Even moving someone from -3 to -2 is progress, and over time these small shifts can eventually result in a significant amount of persuasion.

Secondly, as speakers we must address reservations. While speechwriters aren’t mind-readers, we can easily imagine reservations about our proposition and build a response to those reservations into the speech. Using the example above, a speaker might say:

Switching to a plant-based diet is the best action you can take to support a reduction in the CO-2 emissions harming the climate. I urge all of you to consider this important dietary change. Perhaps you are thinking that a plant-based diet won’t provide enough protein. That is a common concern. Nutritionists at the website Forks Over Knives explain how the staples of a PB diet—whole grains, legumes, and nuts—provide ample protein.

Here, the speaker acknowledges a valid reservation and then offers a rebuttal. This is called a two-tailed argument. The speaker articulates a possible argument against their proposition and then refutes it.

The third strategy is to keep in mind that since you are asking the audience to change something, they must view the benefits of the change as worth the stress of the change. In effect, audiences want to know: “What’s in it for me?” (WIIFM). As a speaker, you should give thought to that question and in your speech address the benefit, advantage, or improvement that the audience will gain by taking the action you propose.

Structure of a Persuasive Speech

A persuasive speech shares with an informational speech the same four elements for a strongly structured speech: introduction, body, conclusion, and connectors. Like informative speeches, preparation requires thoughtful attention to the given circumstances of the speech occasion, as well as audience analysis in terms of demographic and psychographic features. That said, there are some elements unique to a persuasive speech.

General and Specific Purpose General Purpose: To Persuade Specific Purpose: To motivate my audience of campus administrators to provide LGBTQ+ safe spaces on campus.

This looks familiar up to this point. The general purpose is one of the three broad speech goals (to instruct, to persuade, to inspire or entertain). The specific purpose statement follows a clear T.W.A.C. pattern:

T o +  W ord: To convince A udience: campus administrators C ontent: LGBTQ+ safe spaces

What is unique to persuasive speeches is what comes next, the proposition.

Propositions

Informational speeches require a thesis. This is the central idea of the speech; its “takeaway.” Persuasive speeches equally require a strong focus on the main idea, but we call this something else: a  proposition . A proposition is a statement that expresses a judgement or opinion about which you want audience in agreement. Remember that propositions must be something that can be argued. To say, “The earth is round” isn’t a proposition. “The earth is flat” is a proposition.

• Converting to solar energy saves homeowners money.
• A vegan diet is the most ethical way to eat.
• Universities should provide on-line learning options for all classes.
• The Constitution’s Second Amendment does not include possession of automatic weapons for private use.

Like a thesis statement for an informative speech, a proposition statement is best when it not only clearly states the judgment or opinion for which you seek audience agreement, but also provides a succinct preview of the reasons for that judgement.

Universities should provide LGBTQ+ safe spaces on campus to promote visibility, build community, and protect well-being for LGBTQ+ students and their allies.

Types of Propositions

If you take a closer look at the propositions above, you’ll notice that they suggest several types of persuasion. In fact, there are several broad categories of propositions, determined by their primary goal. These are: a) propositions of fact, b) propositions of value, c) propositions of policy, and d) propositions of definition.

Proposition of Fact

Speeches with this type of proposition attempt to establish the truth of a statement. The core of the proposition isn’t whether something is morally right or wrong, only that a statement is supported by evidence or not. These propositions are not facts such as “the chemical symbol for water is H20.” Rather, propositions of fact are statements over which people disagree and there is evidence on both sides. Some examples of propositions of fact are:

• Experiments using animals are essential to the development of many life-saving medical procedures.
• Climate change has been caused by human activity.

Notice that in none of these are any values—good or bad—mentioned. The point of these propositions is to prove with evidence the truth of a statement.

Proposition of Value

Propositions of fact have the primary purpose of arguing that something exists in a particular way. Propositions of value, on the other hand, have as their primary purpose to argue that one thing is better than another. When the proposition has a word such as “good,” “bad,” “best,” “worst,” “just,” “unjust,” “ethical,” “unethical,” “moral,” “immoral,” “beneficial,” “harmful,” “advantageous,” or “disadvantageous,” then it’s a proposition of value. Some examples include:

• Hybrid cars are the best form of automobile transportation available today.
• Mascots that involve Native American names, characters, and symbols are unjust.

Propositions of value require a first step: defining the “value” word. If you are trying to convince your audience that something is “unjust,” you will have to make clear what you mean by that term. For different people, “best” might mean “safest,” “least expensive,” “most environmentally responsible,” “stylish,” “powerful,” or “prestigious.” Obviously, in the case of the first proposition above, it means “environmentally responsible.” It’s the first job of the speaker, after introducing the speech and stating the proposition, to explain what “best form of automobile transportation” means. Then the proposition would be defended with separate arguments.

Proposition of Policy

These propositions are easy to identify because they almost always have the word “should” in them. These propositions call for a change in policy or practice (including those in a government, community, or school), or they can call for the audience to adopt a certain behavior.

• The federal government should act to ensure clean water standards for all citizens.
• Universities should eliminate attendance requirements.
• States should lower taxes on food.

The proposition determines the approach to the speech, especially the organization. The exact phrasing of the proposition should be carefully done to be reasonable, positive, and appropriate for the context and audience.

Propositions of Definition

Propositions of definitions argue that a word, phrase, or concept has a particular meaning. Lawyers, legislators, and scholars often write briefs, present persuasive speeches, or compose articles to define terms that are vital to defendants, citizens, or disciplines. Some examples might be:

• The Second Amendment to the Constitution does not include possession of automatic weapons for private use.
• Alcoholism should be considered a disease because…
• Thomas Jefferson’s definition of inalienable rights did not include a right to privacy.

In each of these examples, the proposition is that the definition of these things needs to be changed or viewed differently, but the audience isn’t asked to change an attitude or action.

These are not strict categories. A proposition of value most likely contains elements of facts and definitions, for example. However, identifying the primary category for a persuasive speech focuses the speaker on the ultimate purpose of the speech.

Pro-Arguments

Once you know your proposition, the next step is to make your case for your judgement or opinion through clear and distinct points. These are the main points of the body of your persuasive speech. We call these the “pro” or “for” arguments. You should present at least three distinct arguments in favor of your proposition. Expanding on the example above,

General Purpose: To Persuade Specific Purpose:  To motivate my audience of campus administrators to provide LGBTQ+ safe spaces on campus. Proposition: Universities should provide LGBTQ+ safe spaces on campus in order to promote visibility, build community, and protect well-being for LGBTQ+ students and their allies.

Three pro-arguments for the proposition are:

Pro-Argument #1: Creating a safe space makes LGBTQ+ community more visible and central to campus life, instead of marginalized. Pro-Argument #2: Safe spaces create a place where LGBTQ+ and their allies learn to build networks, friendship, and support circles. Pro-Argument #3: With a safe and centralized space bringing together this community, instances of bias or harassment can be brought to counselors, making for a safer community.

Two-Tailed Arguments

There is one more crucial element following pro-arguments. These are unique to persuasive speeches. As discussed above, it’s essential to anticipate and address audience reservations about your propositions. These are the two-tailed arguments that articulate the reservation and then address it or refute it. In the example we’re using, such a statement might look like this:

“Perhaps you are thinking that an LGBTQ+ safe space isn’t necessary on campus because there are already places on campus that provide this function. I understand that concern. However, a space that is officially provided by the University provides access to resources with trained personnel. The national organization CampusPride provides training to university facilitators for exactly this reason.”

There are some techniques for rebuttal or refutation that work better than others. You would not want to say, “If you are one of the people who believe this about my proposition, you are wrong.” It’s better to say that their reservations are “misconceptions,” “myths,” or “mistaken ideas” that are commonly held about the proposition.

Building Upon Your Persuasive Speech’s Arguments

Once you have constructed the key arguments, it’s time to be sure the main points are well supported with evidence.

First, your evidence should be from sources that the audience will find credible. If you can find the same essential information from two sources but know that the audience will find the information more credible from one source than another, use and cite the information from the more credible one. For example, if you find the same statistical data on Wikipedia and the US Department of Labor’s website, cite the US Department of Labor. Audiences also accept information from sources they consider unbiased or indifferent. Gallup polls, for example, have been considered reliable sources of survey data because unlike some organizations, Gallup does not have a cause (political or otherwise) it’s supporting.

Secondly, your evidence should be new to the audience. New evidence is more attention-getting, and you will appear more credible if you tell the audience something new (as long as you cite it well) than if you use the “same old, same old” evidence they have heard before.

Third, in order to be effective and ethical, your supporting evidence should be relevant and not used out of context, manipulated, or edited to change its meaning.

After choosing the evidence and apportioning it to the correct parts of the speech, you will want to consider the use of metaphors, quotations, rhetorical devices, and narratives that will enhance the language and “listenability” of your speech. Narratives are especially good for introduction and conclusions, to get attention and to leave the audience with something dramatic. You might refer to the narrative in the introduction again in the conclusion to give the speech a sense of finality.

Lastly, you will want to decide if you should use any type of presentation aid for the speech. The decision to use visuals such as PowerPoint slides or a video clip in a persuasive speech should take into consideration the effect of the visuals on the audience and the time allotted for the speech. The charts, graphs, or photographs you use should be focused and credibly done.

Organization of a Persuasive Speech

You can see that the overall structure of a persuasive speech follows a common model: introduction, body (arguments and support), two-tailed arguments, and conclusion. Study the example at the end of this chapter to see this structure in action.

In speechwriting, you can think of a speech structure like the building of a house and organization like the arrangement of the rooms within it. As with other speeches, persuasive speeches can be organized topically, chronologically, or spatially. However, persuasive speeches often follow a problem-solution or problem-cause-solution pattern.

Organization for a proposition of fact

If your proposition is one of fact or definition, it will be best to use a topical organization for the body of your speech. That means that you will have two to four discrete, separate topics in support of the proposition.

Proposition: Converting to solar energy saves homeowners money.

• (Pro-Argument 1) Solar energy can be economical to install.
• (Pro-Argument 2) The government awards grants for solar.
• (Pro-Argument 3) Solar energy reduces power bills.
• (Pro-Argument 4) Solar energy requires less money for maintenance.

Organization for a proposition of value

A persuasive speech that incorporates a proposition of value will have a slightly different structure. A proposition of value must first define the “value” word for clarity and provide a basis for the other arguments of the speech. Then the pro-arguments for the proposition based on the definition.

Proposition: Hybrid cars are the best form of automotive transportation available today.

• (Definition of value) Automotive transportation that is best meets three standards: dependable, economical, and environmentally responsible.
• (Pro-Argument 1) Studies show that hybrid cars are durable and dependable.
• (Pro-Argument 2) Hybrid cars are fuel-efficient.
• (Pro-Argument 3) Hybrid cars are environmentally responsible.

Organization for a propositions of policy

The most common type of outline organizations for speeches with propositions of policy is problem-solution or problem-cause-solution. Typically, we don’t feel any motivation to change unless we are convinced that some harm, problem, need, or deficiency exists, and even more, that it affects us personally. Therefore, the organization of a speech about policy needs to first explain the problem and its cause, followed by the solution in the form of 3-5 pro-arguments.

Proposition: Universities should provide on-line learning options for all classes.

• (Problem) Regular attendance in a physical classroom is no longer possible for all students.
• (Cause) Changes brought about by the COVID pandemic have made guaranteed classroom attendance difficult.
• (Pro-Argument 1) Providing on-line learning options protects the health of students.
• (Pro-Argument 2) On-line learning serves students who cannot come to campus.
• (Pro-Argument 3) Access to on-line learning allows students to maintain employment while still going to school.

To complete this outline, along with introduction and conclusion, your pro-arguments should be supported with fact, quotations, and statistics.

Your persuasive speech in class, as well as in real life, is an opportunity to share a passion or cause that you believe will matter to society and help the audience live a better life. Even if you are initially uncomfortable with the idea of persuasion, we use it all the time in diverse ways. Choose your topic based on your commitment and experience, look for quality evidence, craft your proposition so that it will be clear and audience appropriate, and put the finishing touches on it with an eye toward enhancing your logos , ethos , and pathos .

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Rhetoric: The Art of Persuasive Writing and Public Speaking

Gain critical communication skills.

This Harvard online course introduces learners to the art of persuasive writing and speaking and teaches how to construct and defend compelling arguments.

What You'll Learn

We are living in a contentious time in history. Fundamental disagreements on critical political issues make it essential to learn how to make an argument and analyze the arguments of others. This ability will help you engage in civil discourse and make effective changes in society. Even outside the political sphere, conveying a convincing message can benefit you throughout your personal, public, and professional lives.

We will be using selected addresses from prominent twentieth-century Americans—including Martin Luther King Jr., John F. Kennedy, Margaret Chase Smith, Ronald Reagan, and more—to explore and analyze rhetorical structure and style. Through this analysis, you will learn how speakers and writers persuade an audience to adopt their point of view.

Built around Harvard Professor James Engell’s on-campus course, “Elements of Rhetoric,” this course will help you analyze and apply rhetorical structure and style, appreciate the relevance of persuasive communication in your own life, and understand how to persuade and recognize when someone is trying to persuade you. You will be inspired to share your viewpoint and discover the most powerful ways to convince others to champion your cause. Join us to find your voice!

The course will be delivered via  edX  and connect learners around the world. By the end of the course, participants will be able to:

• When and how to employ a variety of rhetorical devices in writing and speaking
• How to differentiate between argument and rhetorical technique
• How to write a persuasive opinion editorial and short speech
• How to evaluate the strength of an argument
• How to identify logical fallacies in arguments

Course Outline

• Define the term "rhetoric."
• Articulate the importance of effective communication
• Summarize the history of rhetorical study, from the ancient Greeks to the modern-day
• Identify the parts of discourse
• Define the three modes of appeal
• Identify tropes and schemes, and explain their use in composition
• Compose an opinion editorial on a topic of your choice
• Analyze Martin Luther King, Jr.’s “I Have a Dream…” speech
• Define inductive reasoning and some of its associated topics
• Identify instances of inductive reasoning in writing and speech
• Define deductive reasoning and some of its associated topics
• Identify instances of deductive reasoning in writing and speech
• Recognize and evaluate the strength of an argument's refutation
• Apply the elements of rhetoric you have learned so far into the final draft of your op-ed
• Analyze Sarah Brady’s Democratic National Convention Keynote Speech
• Analyze Charlton Heston’s speech on the Second Amendment
• Define “inductive reasoning” and some of its associated topics
• Define “deductive reasoning” and some of its associated topics
• Recognize and evaluate the strength of an argument’s refutation
• Apply the elements of rhetoric you have learned so far in the final draft of your op-ed
• Describe the origins of the practice of oratory
• Recognize ways in which orators tailor their writing for the spoken word
• Describe techniques for effective public speaking, both prepared and extemporaneous
• Brainstorm ideas for your own short speech
• Analyze Joseph McCarthy’s “Enemies Within” speech
• Analyze Margaret Chase Smith’s "A Declaration of Conscience" speech
• Identify the modes of appeal and the logical reasoning of the featured speeches
• Identify both common and special topics used in these speeches, like cause and effect, testimony, justice and injustice, and comparison, and begin to recognize their use in other speeches
• Identify examples from these speeches of logical fallacies including the either/or fallacy, the fallacy of affirming the consequent, the argument ad hominem, the argument ad populum, begging the question, the complex question, and the use of imprecise language
• Discuss the importance of winning and keeping an audience’s trust and the pros and cons of attempting to tear down their confidence in an opponent
• Define for yourself the definition of "extremist rhetoric," debate its use as a political tool
• Consider the moral responsibilities of those who would seek to persuade others through language
• Discuss how the audience and the desired tone for a speech can influence diction (word choice)
• Compare the effects of using passive vs. active voice, and first-person vs. other tenses in a speech
• Discuss the effectiveness of the use of symbolism in writing and speech
• Define hyperbole, antimetabole, and polysyndeton, and identify when these devices might be appropriate and useful in terms of persuasion
• Describe techniques for connecting with your audience, including storytelling and drawing on shared experience

Your Instructor

James Engell  is Gurney Professor of English and Professor of Comparative Literature, also a member of the Committee on the Study of Religion, and a faculty associate of the Harvard University Center for the Environment.  He has also directed dissertations in American Studies, as well as Romance Languages & Literatures (French).

Education:   B.A. 1973, Ph.D. 1978 Harvard

Interests:  Romantic, Eighteenth-Century, and Restoration British Literature; Comparative Romanticism; Criticism and Critical Theory; Rhetoric; Environmental Studies; History and Economics of Higher Education

Selected Works:   The Call of Classical Literature in the Romantic Age  (2017, ed. with K. P. Van Anglen) and contributor, "The Other Classic: Hebrew Shapes British and American Literature and Culture."  William Wordsworth's  Prelude  (1805), edited from the manuscripts and fully illustrated in color (2016, ed. with Michael D. Raymond).   Environment: An Interdisciplinary Anthology  (2008, ed. with Adelson, Ranalli, and Van Anglen).   Saving Higher Education in the Age of Money  (2005, with Anthony Dangerfield).   The Committed Word: Literature and Public Values  (1999).   Coleridge: The Early Family Letters  (1994, ed.).   Forming the Critical Mind  (1989).   Johnson and His Age  (1984, ed. and contributor).   Biographia Literaria  for the  Collected Coleridge  (1983, ed. with W. Jackson Bate).   The Creative Imagination:  Enlightenment to Romanticism  (1981).

Ways to take this course

When you enroll in this course, you will have the option of pursuing a Verified Certificate or Auditing the Course.

A Verified Certificate costs $209 and provides unlimited access to full course materials, activities, tests, and forums. At the end of the course, learners who earn a passing grade can receive a certificate. 

Alternatively, learners can Audit the course for free and have access to select course material, activities, tests, and forums.  Please note that this track does not offer a certificate for learners who earn a passing grade.

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A Comprehensive Guide to Writing a Persuasive Speech

Hrideep barot.

• Speech Writing

The term Persuasion means the efforts to change the attitudes or opinions of others through various means.

It is present everywhere: election campaigns, salesmen trying to sell goods by giving offers, public health campaigns to quit smoking or to wear masks in the public spaces, or even at the workplace; when an employee tries to persuade others to agree to their point in a meeting.

How do they manage to convince us so subtly? You guessed it right! They engage in what is called Persuasive Speech.

Persuasive Speech is a category of speech that attempts to influence the listener’s beliefs, attitudes, thoughts, and ultimately, behavior.

They are used in all contexts and situations . It can be informal , a teenager attempting to convince his or her parents for a sleepover at a friend’s house.

It can also be formal , President or Prime Minister urging the citizens to abide by the new norms.

But not to confuse these with informative speeches! These also aim to inform the audience about a particular topic or event, but they lack any attempt at persuasion.

The most typical setting where this kind of speech is practiced is in schools and colleges.

An effective speech combines both the features of an informative and persuasive speech for a better takeaway from an audience’s point of view.

However, writing and giving a persuasive speech are different in the sense that you as a speaker have limited time to call people to action.

Also, according to the context or situation, you may not be able to meet your audience several times, unlike TV ads, which the audience sees repeatedly and hence believes the credibility of the product.

So, how to write and deliver an effective persuasive speech?

How to start a persuasive speech? What are the steps of writing a persuasive speech? What are some of the tricks and tips of persuasion?

Read along till the end to explore the different dimensions and avenues of the science of giving a persuasive speech.

THINGS TO KEEP IN MIND BEFORE WRITING A PERSUASIVE SPEECH

1. get your topic right, passion and genuine interest in your topic.

It is very important that you as a speaker are interested in the chosen topic and in the subsequent arguments you are about to put forward. If you are not interested in what you are saying, then how will the audience feel the same?

Passion towards the topic is one of the key requirements for a successful speech as your audience will see how passionate and concerned you are towards the issue and will infer you as a genuine and credible person.

The audience too will get in the mood and connect to you on an emotional level, empathizing with you; as a result of which will understand your point of view and are likely to agree to your argument.

Consider this example: your friend is overflowing with joy- is happy, smiling, and bubbling with enthusiasm.

Before even asking the reason behind being so happy, you “catch the mood”; i.e., you notice that your mood has been boosted as a result of seeing your friend happy.

Why does it happen so? The reason is that we are influenced by other people’s moods and emotions.

It also means that our mood affects people around us, which is the reason why speaking with emotions and passion is used by many successful public speakers.

Another reason is that other’s emotions give an insight into how one should feel and react. We interpret other’s reactions as a source of information about how we should feel.

So, if someone shows a lot of anxiety or excitement while speaking, we conclude that the issue is very important and we should do something about it, and end up feeling similar reactions.

Meaningful and thought-provoking

Choose a topic that is meaningful to you and your audience. It should be thought-provoking and leave the audience thinking about the points put forward in your speech.

Topics that are personally or nationally relevant and are in the talks at the moment are good subjects to start with.

If you choose a controversial topic like “should euthanasia be legalized?”, or” is our nation democratic?”, it will leave a dramatic impact on your audience.

However, be considerate in choosing a sensitive topic, since it can leave a negative impression on your listeners. But if worded in a neutral and unbiased manner, it can work wonders.

Also, refrain from choosing sensitive topics like the reality of religion, sexuality, etc.

2. Research your topic thoroughly

Research on persuasion conducted by Hovland, Janis, and Kelley states that credible communicators are more persuasive than those who are seen as lacking expertise.

Even if you are not an expert in the field of your topic, mentioning information that is backed by research or stating an expert’s opinion on the issue will make you appear as a knowledgeable and credible person.

How to go about researching? Many people think that just googling about a topic and inferring 2-3 articles will be enough. But this is not so.

For writing and giving an effective speech, thorough research is crucial for you as a speaker to be prepared and confident.

Try to find as many relevant points as possible, even if it is against your viewpoint. If you can explain why the opposite viewpoint is not correct, it will give the audience both sides to an argument and will make decision-making easier.

Also, give credit to the source of your points during your speech, by mentioning the original site, author, or expert, so the audience will know that these are reliable points and not just your opinion, and will be more ready to believe them since they come from an authority.

Other sources for obtaining data for research are libraries and bookstores, magazines, newspapers, google scholar, research journals, etc.

Analyze your audience

Know who comprises your audience so that you can alter your speech to meet their requirements.

Demographics like age group, gender ratio, the language with which they are comfortable, their knowledge about the topic, the region and community to which they belong; are all important factors to be considered before writing your speech.

Ask yourself these questions before sitting down to write:

Is the topic of argument significant to them? Why is it significant? Would it make sense to them? Is it even relevant to them?

In the end, the speech is about the audience and not you. Hence, make efforts to know your audience.

This can be done by surveying your audience way before the day of giving your speech. Short polls and registration forms are an effective way to know your audience.

They ensure confidentiality and maintain anonymity, eliminating social desirability bias on part of the audience, and will likely receive honest answers.

OUTLINE OF A PERSUASIVE SPEECH

Most speeches follow the pattern of Introduction, Body and Conclusion.

However, persuasive speeches have a slightly different pathway.

INTRODUCTION

BODY OR SUPPORTING STATEMENTS( ATLEAST 3 ARGUMENTS)

CONCLUSION OR A CALL TO ACTION

1. INTRODUCTION

Grab attention of your audience.

The first few lines spoken by a speaker are the deciding factor that can make or break a speech.

Hence, if you nail the introduction, half of the task has already been done, and you can rest assured.

No one likes to be silent unless you are an introvert. But the audience expects that the speaker will go on stage and speak. But what if the speaker just goes and remains silent?

Chances are high that the audience will be in anticipation of what you are about to speak and their sole focus will be on you.

This sets the stage.

Use quotes that are relevant and provocative to set the tone of your speech. It will determine the mood of your audience and get them ready to receive information.

An example can be “The only impossible journey is the one you never begin” and then state who gave it, in this case, Tony Robbins, an American author.

Use what-if scenarios

Another way to start your speech is by using what-if scenarios and phrases like “suppose if your home submerges in water one day due to global warming…”.

This will make them the center of attention and at the same time grabbing their attention.

Use personal anecdotes

Same works with personal experiences and stories.

Everyone loves listening to first-hand experiences or a good and interesting story. If you are not a great storyteller, visual images and videos will come to your rescue.

After you have successfully grabbed and hooked your audience, the next and last step of the introduction is introducing your thesis statement.

What is a thesis statement?

It introduces the topic to your audience and is one of the central elements of any persuasive speech.

It is usually brief, not more than 3 sentences, and gives the crux of your speech outline.

How to make a thesis statement?

Firstly, research all possible opinions and views about your topic. See which opinion you connect with, and try to summarize them.

After you do this, you will get a clear idea of what side you are on and this will become your thesis statement.

However, the thesis should answer the question “why” and “how”.

So, for instance, if you choose to speak on the topic of the necessity of higher education, your thesis statement could be something like this:

Although attending university and getting a degree is essential for overall development, not every student must be pushed to join immediately after graduating from school.

And then you can structure your speech containing the reasons why every student should not be rushed into joining a university.

3. BODY OF THE SPEECH

The body contains the actual reasons to support your thesis.

Ideally, the body should contain at least 3 reasons to support your argument.

So, for the above-mentioned thesis, you can support it with possible alternatives, which will become your supporting statements.

The option of a gap year to relax and decide future goals, gaining work experience and then joining the university for financial reasons, or even joining college after 25 or 35 years.

These become your supporting reasons and answers the question “why”.

Each reason has to be resourcefully elaborated, with explaining why you support and why the other or anti-thesis is not practical.

At this point, you have the option of targeting your audience’s ethos, pathos, or logos.

Ethos is the ethical side of the argument. It targets morals and puts forth the right thing or should be.

This technique is highly used in the advertising industry.

Ever wondered why celebrities, experts, and renowned personalities are usually cast as brand ambassadors.?

The reason: they are liked by the masses and exhibit credibility and trust.

Advertisers endorse their products via a celebrity to try to show that the product is reliable and ethical.

The same scenario is seen in persuasive speeches. If the speaker is well-informed and provides information that is backed by research, chances are high that the audience will follow it.

Pathos targets the emotional feelings of the audience.

This is usually done by narrating a tragic or horrifying anecdote and leaves the listener moved by using an emotional appeal to call people to action.

The common emotions targeted by the speaker include the feeling of joy, love, sadness, anger, pity, and loneliness.

All these emotions are best expressed in stories or personal experiences.

Stories give life to your argument, making the audience more involved in the matter and arousing sympathy and empathy.

Visuals and documentaries are other mediums through which a speaker can attract the audience’s emotions.

What was your reaction after watching an emotional documentary? Did you not want to do something about the problem right away?

Emotions have the power to move people to action.

The last technique is using logos, i.e., logic. This includes giving facts and practical aspects of why this is to be done or why such a thing is the most practical.

It is also called the “logical appeal”.

This can be done by giving inductive or deductive reasoning.

Inductive reasoning involves the speaker taking a specific example or case study and then generalizing or drawing conclusions from it.

For instance, a speaker tells a case study of a student who went into depression as the child wasn’t able to cope with back-to-back stress.

This problem will be generalized and concluded that gap year is crucial for any child to cope with and be ready for the challenges in a university.

On the other hand, deductive reasoning involves analyzing general assumptions and theories and then arriving at a logical conclusion.

So, in this case, the speaker can give statistics of the percentage of university students feeling drained due to past exams and how many felt that they needed a break.

This general data will then be personalized to conclude how there is a need for every student to have a leisure break to refresh their mind and avoid having burned out.

Using any of these 3 techniques, coupled with elaborate anecdotes and supporting evidence, at the same time encountering counterarguments will make the body of your speech more effective.

4. CONCLUSION

Make sure to spend some time thinking through your conclusion, as this is the part that your audience will remember the most and is hence, the key takeaway of your entire speech.

Keep it brief, and avoid being too repetitive.

It should provide the audience with a summary of the points put across in the body, at the same time calling people to action or suggesting a possible solution and the next step to be taken.

Remember that this is your last chance to convince, hence make sure to make it impactful.

 Include one to two relevant power or motivational quotes, and end by thanking the audience for being patient and listening till the end.

Watch this clip for a better understanding.

TIPS AND TRICKS OF PERSUASION

Start strong.

A general pattern among influential speeches is this: all start with a powerful and impactful example, be it statistics about the issue, using influential and meaning statements and quotes, or asking a rhetorical question at the beginning of their speech.

Why do they do this? It demonstrates credibility and creates a good impression- increasing their chance of persuading the audience.

Hence, start in such a manner that will hook the audience to your speech and people would be curious to know what you are about to say or how will you end it.

Keep your introduction short

Keep your introduction short, and not more than 10-15% of your speech.

If your speech is 2000 words, then your introduction should be a maximum of 200-250 words.

Or if you are presenting for 10 minutes, your introduction should be a maximum of 2 minutes. This will give you time to state your main points and help you manage your time effectively.

Be clear and concise

Use the correct vocabulary to fit in, at the same time making sure to state them clearly, without beating around the bush.

This will make the message efficient and impactful.

Answer the question “why”

Answer the question “why” before giving solutions or “how”.

Tell them why is there a need to change. Then give them all sides of the point.

It is important to state what is wrong and not just what ought to be or what is right, in an unopinionated tone.

Unless and until people don’t know the other side of things, they simply will not change.

Suggest solutions

Once you have stated the problem, you imply or hint at the solution.

Never state solutions, suggest them; leaving the decision up to the audience.

You can hint at solutions: “don’t you think it is a good idea to…?” or “is it wrong to say that…?”, instead of just stating solutions.

Use power phrases

Certain power-phrases come in handy, which can make the audience take action.

Using the power phrase “because” is very impactful in winning and convincing others.

This phrase justifies the action associated with it and gives us an understanding of why is it correct.

For instance, the phrase “can you give me a bite of your food?” does not imply attitude change.

But using “may I have a bite of your food because I haven’t eaten breakfast?” is more impactful and the person will likely end up sharing food if you use this power- phrase, because it is justifying your request.

Another power-phrase is “I understand, but…”.

This involves you agreeing with the opposite side of the argument and then stating your side or your point of view.

This will encourage your audience to think from the other side of the spectrum and are likely to consider your argument put forth in the speech.

Use power words

Use power words like ‘incredible’, ‘fascinating’, ‘unquestionable’, ‘most important’, ‘strongly recommend’ in your speech to provoke your audience into awe.

Watch this video of some of the common but effective words that can be used in a persuasive speech.

Give an emotional appeal

Like mentioned earlier as one of the techniques of persuasion called pathos, targeting emotions like joy, surprise, fear, anticipation, anger, sadness, or disgust gives your speech an emotional appeal, and more feel to your content, rather than just neutrally stating facts and reasons.

Hence, to keep your audience engaged and not get bored, use emotions while speaking.

Make use of the non=verbal elements

Actions speak louder than words, and they create a huge difference if used effectively.

There is so much else to a speech than just words.

Non-verbal elements include everything apart from your words.

Maintaining eye contact, matching your body language with your words for effective transmission of the message including how you express your emotions, making use of the visual signs and symbols via a PPT are all important parts of any speech.

Check your paralanguage i.e., your voice intonation, pitch, speed, effective pauses, stressing on certain words to create an impact.

Doing all of these will make your speech more real and effective, and will persuade your audience into taking action.

Give real-life examples

Speak facts and avoid giving opinions.

However, just mentioning hard statistical facts will take you nowhere, as there is a chance that people may not believe the data, based on the possibility of them recollecting exceptions.                                                                                                                                                                                                       

Hence, back up your statistics with real-life examples of situations.

Also, consider using precise numerical data.

For example, using “5487 people die due to road accidents every day”, instead of “approximately 5500 people”.

Have no personal stake

You can lose credibility if the audience feels that you have a personal stake in it.

Suppose that you are speaking for the idea of using reusable plastic products, and you say that you are from a company that sells those goods.

People are likely to perceive your argument as promoting self-interest and will not be ready to change their opinion about reusable plastic products.

Consequently, if you argue against your self-interest, your audience will see you as the most credible. 

So, if you say that you are working in a plastics manufacturing company and have a statistical record of the pollution caused by it; and then promote reusable plastic as an alternative to stop pollution and save the environment, people are likely to accept your point of argument.

The you attitude

Shift your focus to the audience, and chances are high that they are likely to relate the issue to themselves and are most likely to change.

Hence, use the “you attitude” i.e., shifting focus to the listener and giving them what they want to hear and then making subtle additions to what you want them to hear.

Make a good first impression

The first impression is indeed the last. This is the reason why image consultancy is such a growing sector.

A good first impression works wonders on the people around you, including the audience, and makes your work of convincing a lot easier.

Avoid appearing shabby, ill-mannered, and refrain from using uncourteous and biased language.

Doing these will reverse the effect you want from the audience and will drive them away from your opinion.

HOW TO MAKE A GOOD FIRST IMPRESSION?

If you are the type who gets nervous easily and have fear of public speaking, practice till you excel in your task.

I used to dread speaking in front of people, and partly still do.

Earlier, unless and until someone called my name to state my opinion or start with the presentation, I didn’t even raise my hand to say that I have an opinion or I am left to present on the topic.

I had to do something about this problem. So, I made a plan.

2 weeks before the presentation, I wrote the script and read it over and over again.

After reading multiple times, I imagined my room to be the classroom and practiced in front of a mirror.

The main thing I was concerned about was keeping my head clear on the day of my presentation. And that’s what happened.

Since my mind was clear and relaxed, and I had practiced my speech over and over again, presenting came more naturally and confidently.

You might ask what is the purpose of impression management?

Impressions are used for Ingratiation i.e., getting others to like us so that they will be more than willing to accept or agree to your point.

If you like someone, you are drawn towards them and are likely to agree on what they agree or say.

TIP- Try to come early to the venue, and dress appropriately to the needs of the occasion. And don’t forget to smile!

PERSUASIVE SPEECH EXAMPLES

1. wendy troxel – why school should start later for teens.

Almost all the important elements of a persuasive speech are found in this TED talk by Wendy Troxel.

Take a closer look at how she starts her introduction in the form of a real-life personal story, and how she makes it relevant to the audience.

Humor is used to hook the audience’s attention and in turn their interest.

She is also likely to be perceived as credible, as she introduces herself as a sleep researcher, and is speaking on the topic of sleep.

Thesis of how early school timings deprive teenagers of their sleep and its effects is introduced subtly.

The speaker supports her statements with facts, answers the question “why” and most importantly, presents both sides of an argument; effects of less to lack of sleep and its consequences and the effects of appropriate and more sleep on teenagers.

The use of non-verbal elements throughout the speech adds value and richness to the speech, making it more engaging.

The use of Pathos as a persuasive technique appeals to the audience’s emotions; at the same time backing the argument with Logos, by giving scientific reasons and research findings to support the argument.

Lastly, the speech is meaningful, relevant, and thought-provoking to the audience, who are mostly parents and teenagers.

2. Crystal Robello- Being an introvert is a good thing

In this example, Crystal Robello starts by giving personal experiences of being an introvert and the prejudices faced.

Notice how even without much statistics the speech is made persuasive by using Ethos as a technique; and how credibility is achieved by mentioning leaders who are introverts.

3. Greta Thunberg- School strike for climate

One of my favorite speeches is the above speech by Greta Thunberg.

She uses all the techniques; pathos, ethos and logos.

Also notice how the speaker speaks with emotions, and uses body and paralanguage efficiently to create a dramatic impact on the audience.

Her genuine interest is clearly reflected in the speech, which makes the audience listen with a level of concern towards the topic, climate change.

To sum up, we looked at the things to keep in mind before writing a speech and also became familiar with the general outline or the structure of a persuasive speech.

We also looked at some of the tips and tricks of persuasion, and lastly, got introduced to 3 amazing persuasive speech examples.

So, now that you know everything about persuasion, rest assured and keep the above-mentioned things in mind before starting your next speech!

Also, check out related posts:

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What Are Persuasive Devices? (Examples and Activities)

• English Education

Persuasive devices are techniques that writers and speakers use to convince their audience to adopt a certain viewpoint, or take action. When used effectively, these devices can significantly influence how an argument is received and bolster its impact.

Examples of Persuasive Devices

1. Rhetorical questions: These are questions asked for effect, not to get an answer. They engage the audience and encourage them to think about the issue.

– Example: “How can we expect to progress as a society if we neglect the education of our youth?”

2. Repetition: Repeating words or phrases can reinforce an idea and make it more memorable.

– Example: “We demand justice: justice for the victim, justice for the community, justice for all.”

3. Emotive language: Words that evoke strong emotions can persuade people by eliciting feelings like sympathy or anger.

– Example: “The appalling conditions in which these animals are kept is heart-wrenching.”

4. Anecdotes: Short stories or personal experiences can make an argument more relatable and credible.

– Example: “I met a young student whose dreams for college were dashed due to lack of financial aid.”

5. Statistics and factual data: Presenting concrete evidence gives weight to arguments by appealing to our logical side.

– Example: “Studies show that 80% of diets fail within the first two years.”

6. Expert opinions: Quoting authorities on the subject adds credibility.

– Example: “Renowned nutritionist Dr. Smith confirms the benefits of this health supplement.”

7. Metaphors and Similes: Comparing one thing to another can illuminate a concept in a new way.

– Example (Metaphor): “The company’s expansion is a tidal wave, reshaping the marketplace.”

-Example (Simile): “Like a diamond in the rough, your potential is waiting to be discovered.”

Activities to Practice Persuasive Devices

1. Debates: Engage in or watch debates on various topics and identify persuasive devices used by debaters.

2. Speech Analysis: Analyze famous speeches for examples of persuasive devices.

3. Writing exercises: Write persuasive essays on chosen topics using different persuasive devices.

4. Role-Playing: Play different roles in a given scenario to practice persuasive speaking.

5. Critical Reading Groups: Read opinion pieces in groups and discuss the persuasive strategies used.

Practicing with these activities helps refine both understanding and application of persuasive devices, making communication more impactful whether in writing or speech.

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17 Impactful Persuasive Techniques to Become a Master Public Speaker

Public speaking is an art that requires consistent and regular practice to master. It requires the speaker to use persuasive language to engage and influence the audience. How good of a speaker one is depends on the speech’s content and delivery. That is when mastering a few persuasive techniques is helpful for any public speaker. 

Persuasive techniques help speakers to enrapture the audience and hold their attention. One can use persuasive techniques to convince the audience to opt for a particular course of action, alter their beliefs, or nudge them to decide. 

More often than not, one’s public speaking engagement success depends on the speaker’s ability to use persuasive techniques. That’s why mastering the art of persuasive techniques is crucial for those who want to deliver a powerful and effective speech. 

17 Key Persuasive Techniques to Become a Proficient Public Speaker

Persuasive techniques in public speaking include rhetoric, emotions, and facts, among others, to make an argument more compelling. A skilled public speaker will use these techniques to establish credibility and convey their message.

While you can learn more about the different public speaking techniques in our article, “ Speak with Impact: 13 Public Speaking Techniques to Leave a Lasting Impression “, take a look at our list of 17 sure-shot persuasive techniques that will surely transform you into a master public speaker.

Ethos is a public speaking technique that relies on the credibility and authority of the speaker to persuade the audience. To use ethos in public speaking, a speaker must convince their audience that they are a reliable and informed source. 

They can showcase ethos by sharing personal stories that prove their connection to the topic. This way, the speaker can build trust with their audience and increase the likelihood.

For example, a doctor giving a speech on a medical topic may use ethos by highlighting their qualifications and years of experience in the field. A CEO speaking at a business conference may use ethos by referencing the company’s success and leadership track record.

Additionally, a speaker can use ethos to build rapport with the audience. For instance, a public figure or celebrity may use ethos by sharing personal stories or experiences that the audience can relate to.

Here are some ways in which ethos can be a persuasive technique:

• Establishing credibility: Ethos helps establish the speaker’s credibility and expertise.  Speakers can influence the audience with their credibility. The speaker can establish credibility through personal credentials or references to recognized authorities in the field.
• Building trust: Ethos plays a significant role in building trust between the speaker and the audience. When the audience trusts the speaker, they are more open to accepting their viewpoint or proposal. Consistent and reliable communication can help develop confidence.
• Appealing to shared values: One can enhance ethos by aligning the speaker’s message with the audience’s values and beliefs. Emphasizing a common ground can help the speakers prove that they understand the audience’s perspective. This shared value system strengthens ethos’s persuasive impact.
• Presenting logical reasoning: Speakers can reinforce by giving logical reasoning and a well-structured argument. Showcasing a clear thought process can help speakers prove their ability to analyze information. This logical appeal enhances the speaker’s credibility and persuasiveness.

Pathos is the use of emotions to persuade an audience. It connects with people’s values and feelings, making the speaker relatable and trustworthy. It helps establish an emotional connection, making listeners pay attention to them. 

Emotions can motivate action and inspire people to support causes or change behavior. It’s essential to use pathos without manipulating emotions.

For instance, a politician uses pathos to assure the audience that he cares for his community.

Here are some ways in which pathos can be a persuasive technique:

• Emotional engagement: Pathos aims to connect with the audience by appealing to their desires, fears, aspirations, or values. Speakers evoke emotions like empathy, compassion, joy, anger, or fear to establish a strong bond with the audience. This emotional engagement increases the audience’s receptiveness to the message.
• Relatability: Pathos uses relatable situations or stories that connect with the audience’s experiences and emotions. When the audience sees themselves or people they care about in the narrative, they become more invested in the message. This relatability strengthens the persuasive impact of pathos.
• Storytelling: Pathos often utilizes storytelling techniques to create emotional impact. Stories transport the audience into a different world.
• Empathy and compassion: Pathos can be persuasive by appealing to the audience’s sense of empathy and compassion. Highlighting the suffering, challenges, or needs of others can help speakers trigger the audience’s empathy and motivate them to take action. 
• Using vivid language and imagery: Pathos employs vivid language and imagery to evoke strong emotions. Using descriptive words, metaphors, or visual cues can help speakers influence the audience. This imagery enhances the persuasive impact of pathos.
• Addressing values and beliefs: Pathos can be persuasive by aligning the message with the audience’s values and views. When the message aligns with the audience’s core values, they will trust the speaker. 

The term “logos” originates from the Greek word for “word” or “reason.” Logos appeal to the audience’s sense of reason and logic by using facts, statistics, and arguments. It refers to using logical reasoning, evidence, and points to persuade an audience or make an argument more convincing. 

When employing logos, the goal is to present a logical and rational case that appeals to the audience’s intellect and ability to reason.

In persuasive communication, one can achieve logos through several means:

• Evidence and Data: It involves presenting factual information, statistics, research findings, and expert opinions to support an argument. It includes citing reliable sources, studies, surveys, and other empirical evidence. 
• Logical Reasoning involves employing deductive or inductive reasoning to prove a logical progression of ideas. It includes using premises and evidence to reach a valid conclusion. Deductive reasoning starts with general principles and moves to specific findings, while inductive reasoning begins with detailed observations and moves toward broader generalizations.
• Cause and Effect:  It can help predict the likely consequences of certain actions.
• Analogies and Comparisons: Drawing parallels between similar situations or concepts to help the audience understand a complex argument. 
• Logical Fallacies: Recognizing and avoiding logical fallacies can undermine an argument’s strength. Examples of logical fallacies include ad hominem attacks (attacking a person instead of their opinion), straw man arguments (misrepresenting an opponent’s position), or false dichotomies (presenting only two options when more exist).

4. Appeal to Authority

“Appeal to authority” involves referencing an authority figure or expert in a particular field to support an argument or claim. 

It relies on the idea that if an expert or respected figure endorses a position or statement, it is more likely to be valid and persuasive to the audience. The authority figure may have specialized knowledge, expertise, or experience that lends credibility to their opinion.

Here’s how appeal to authority functions as a persuasive technique:

• Credibility:  The assumption is that the authority figure is knowledgeable and reliable in their field. Thus, their endorsement adds weight to the argument.
• Expertise: Authorities are often individuals who have achieved a high level of expertise or specialization in a particular subject. Citing their expertise in the speech can leverage the authority’s knowledge to support their argument.
• Social Proof: People tend to look to authority figures for guidance and validation. When an authority endorses a position, it can create a sense of social proof. It suggests that many others in the field or domain agree with the argument, which can influence the audience’s perception and make them more likely to accept the viewpoint.

However, it is essential to use the appeal to authority technique carefully. Here are a couple of considerations:

• Relevance: The authority cited should be relevant to the topic. The authority’s expertise and knowledge should relate to the argument. The appeal to authority may be fallacious if the connection needs to be stronger or more relevant.
• Context: It’s essential to consider the context and the range of expert opinions within a field. Authorities can disagree on some issues. Appealing to one authority may overlook alternative viewpoints or conflicting evidence. It is wise to present a balanced view by acknowledging many sources or providing a range of perspectives.

5. Appeal to Tradition

Appealing to tradition can tap into people’s reverence for established customs, practices, and beliefs. When speakers reference traditions, they create a sense of familiarity, stability, and legitimacy around their arguments or proposals. 

Here are a few reasons why appealing to tradition can be effective:

• Emotional connection: Traditions often evoke strong emotions and sentiments in people. Speakers can tap into individuals’ emotional attachment toward their cultural heritage or long-standing practices by appealing to familiar traditions. This emotional connection can build rapport and create a sense of shared identity between the speaker and the audience.
• Perceived wisdom: Traditions are often repositories of accumulated knowledge and experience. When a speaker references tradition, they can imply that the ideas or practices associated with it have stood the test of time. It can lend credibility to the speaker’s arguments and make them appear more trustworthy and knowledgeable.
• Stability and continuity: Tradition is often associated with stability, continuity, and order. Appealing to tradition can help speakers present their ideas in a way that preserves or restores established norms. It can be particularly effective when addressing an audience resistant to change.
• Social cohesion: Traditions can play a significant role in fostering a sense of belonging and community. When speakers appeal to tradition, they can emphasize the shared values, rituals, or customs that bind a group together. It helps create a sense of unity and cohesion within the audience, making them more receptive to the speaker’s message.

However, it is essential to note that while appealing to tradition can be persuasive, it is only sometimes a valid or logical argument. Speakers should use their discretion.

6. Appeal to Common Sense

It allows speakers to tap into shared beliefs, intuitive reasoning, and practical knowledge.  Presenting arguments or ideas as “common sense” can help speakers create a sense of credibility.

Here are a few reasons why appealing to common sense can be effective:

• Accessibility: Common sense is primary, and everyday knowledge is accessible to everyone. Framing arguments as common sense helps speakers make their ideas more relatable, overcome comprehension barriers, and engage listeners who need more specialized knowledge or expertise.
• Agreement and consensus: When speakers appeal to common sense, they tap into shared beliefs or ideas of a community.  It can foster a feeling of validation and make the listeners more receptive to the speaker’s message.
• Logical coherence: Common sense is often associated with logical reasoning and practicality. It can strengthen a message’s persuasiveness. Listeners are more likely to accept ideas that appear rational and align with their intuitive reasoning.
• Emotional resonance: Appeals to common sense often tap into people’s emotions. Presenting arguments as common sense helps speakers evoke many emotions. This emotional resonance can create a connection between the speaker and the audience and make the listeners more inclined to accept the speaker’s viewpoint.

7. Repetition

Repeating a key point or phrase throughout a speech reinforces its importance and makes it more memorable. Repetition is an essential persuasive technique in public speaking for several reasons:

• Reinforcement: Repetition helps reinforce critical points or messages. Repeating important ideas or phrases increases the likelihood that your audience will remember them, driving home the main points of your speech and making them more memorable.
• Emphasis: Repetition can help emphasize particular ideas or arguments. Repeating a phrase or a word can help speakers draw attention to it and signal its significance. It can help create a sense of importance and urgency in the minds of your listeners.
• Clarity: Repetition can enhance clarity and understanding. Complex ideas or concepts sometimes need repetition to ensure the audience comprehends them. Repeating information can help speakers give listeners more opportunities to grasp the content of their speech.
• Persuasion through familiarity: Repetition can create understanding and build rapport with the audience. When you repeat a phrase, it becomes more familiar to the listeners, leading to a sense of trust. As a result, the duplicated message may be more persuasive because it has become more comfortable and familiar to the audience.
• Emotional impact: Repetition can profoundly affect the audience. Repeating emotionally charged words or phrases can evoke strong emotions. It can be effective in rallying support, inspiring action, or generating enthusiasm among the listeners.

8. Rhetorical Questions

Rhetorical questions are an essential persuasive technique in public speaking. They help engage the audience, provoke thought, and encourage active participation. When posed with a rhetorical question, the speaker doesn’t expect a direct answer. Instead, these questions aim to make the audience reflect on the implied solution or consider a particular viewpoint. 

Here are some reasons why rhetorical questions are practical in persuasive public speaking:

• Capturing attention: Rhetorical questions create curiosity and grab the audience’s attention. When a speaker poses a thought-provoking question, it encourages listeners to focus on the topic and become more engaged in the speech.
• Stimulating critical thinking: Rhetorical questions encourage the audience to think and reflect on their beliefs, attitudes, and experiences. These questions prompt self-reflection and enable listeners to develop a deeper understanding of the speaker’s argument and consider alternative perspectives.
• Establishing rapport: When listeners feel involved in the speech through rhetorical questioning, they will feel a personal connection to the speaker.
• Emphasizing key points: Rhetorical questions can emphasize essential topics in a speech. Asking a question, the speaker directs the audience’s attention to the significance of that point.
• Building anticipation: Rhetorical questions can create suspense and a logical progression of ideas. Asking a question helps the audience become eager to hear the speaker’s response or explanation.
• Overcoming resistance: Posing a question that challenges a common misconception helps the speaker guide the audience toward accepting their perspective without outright confrontation.
• Adding rhetorical flair : Well-crafted rhetorical questions can enhance a speech’s persuasive appeal and make the lesson more memorable.

Public speakers make use of analogies in their speeches to illustrate a point. Comparing something complex to something straightforward can help the audience understand the concept better. 

Analogies can be effective persuasive techniques in public speaking for several reasons:

• Simplifying complex ideas : Analogies allow speakers to streamline complex or abstract concepts.  Using an analogy helps speakers break down complex ideas into simpler terms. This helps make the message more accessible and relatable to the audience.
• Enhancing comprehension: When a speaker uses an analogy, it provides a frame of reference that aids in understanding and comprehending the matter. It allows the audience to bridge the gap between what they already know and the presented concept. 
• Creating emotional connection: Analogies can evoke emotions in the audience, making them more receptive. Comparing a situation to something emotionally charged helps the speakers tap into the audience’s emotions. 
• Making ideas memorable: Analogies often use vivid imagery or storytelling. This makes ideas more special for the audience. Speakers use analogies to create mental associations between the metaphor and concept. This association helps the audience retain and recall the information long after the speech. 
• Overcoming resistance or objections : Analogies can be powerful tools for addressing complaints or overcoming opposition from the audience. Analogies offer a different perspective to help the audience see the issue from a new angle.
• Building rapport and credibility: Speakers who use analogies that resonate with the audience’s lives or values demonstrate empathy and establish a connection. This connection enhances the speaker’s credibility and trustworthiness. 

10. Metaphor

Many call metaphor a connection or bridge between the new and the familiar to better explain a complex concept or idea to the audience/listener. According to the dictionary, a metaphor implies comparing two unlike things.

For instance, “Memories are bullets. Some whiz by and only spook you. Others tear you open and leave you in pieces.” In this sentence from Kill the Dead, Richard Kadrey, memories are being compared to bullets. The metaphorical reference helps readers identify and resonate with certain emotions or experiences.

Metaphors can be effective persuasive techniques in public speaking for several reasons:

• Visual and sensory language: Metaphors can help speakers create a graphic mental image or evoke sensory experiences in the audience. This visual and sensory language captures the audience’s attention, engages their imagination, and makes the message more memorable.
• Emotional appeal: Metaphors often carry emotional connotations or associations, allowing speakers to tap into the audience’s emotions. This emotional appeal enhances the persuasive impact of the speech. 
• Simplifying complex ideas: Similar to analogies, metaphors help simplify complex ideas by comparing the concept to something more familiar or relatable. Metaphors provide a tangible frame of reference that makes abstract concepts easier to understand.
• Memorable and engaging storytelling: Speakers use metaphors to tell stories or narratives, helping to create a captivating experience for the audience. Stories have a natural structure and emotional resonance that can captivate attention, help sustain interest, and make the message more compelling and memorable.
• Persuasive impact through association : Metaphors can leverage the power of association to influence the audience’s understanding of a topic. This association can shape how the audience interprets and evaluates the information.
• Bridging cultural or conceptual gaps : Metaphors can be particularly effective when speaking to diverse audiences. Metaphors can bridge gaps by using familiar symbols or references that transcend cultural or linguistic boundaries. 

When used well, metaphors can capture the audience’s attention, resonate with their emotions, enhance understanding, and persuade them to adopt the speaker’s perspective or take the desired action.

Public speakers can use humor to engage the audience and make their message more memorable. Here are some tips on how to use humor in your speeches:

• Know your audience: Understand your audience’s preferences, values, and cultural backgrounds. Tailor your humor to their sensibilities, avoiding any offensive or controversial topics. 
• Be authentic: Use humor that reflects your personality and style. Authenticity helps establish a connection with the audience and makes your humor more relatable. 
• Start with a strong opening: Begin your speech with a well-crafted humorous anecdote or a witty remark. These tactics will help grab your audience’s attention from the start, set a positive tone, and make people more receptive to your message. 
• Use appropriate jokes and anecdotes: Incorporate relevant jokes, stories, or anecdotes that align with your topic. Make sure they serve a purpose and support your key points. Analogies and metaphors can inject humor while making your message more relatable. 
• Timing is crucial: Deliver your humor appropriately to maximize its impact. Use pauses to allow the audience to react and laugh, and avoid rushing through your punchlines or jokes.
• Self-deprecating humor: Light-hearted self-deprecating humor can build rapport with your audience and show humility. However, be careful not to undermine your credibility or come across as insecure.
• Use visual aids : Incorporate humorous visuals into your presentation slides or handouts. Visual humor can enhance the impact of your message and make it more memorable.
• Practice and refine: Test your humor with small audiences or trusted friends before delivering it to a larger crowd. Pay attention to their reactions and refine your jokes or delivery based on their feedback.
• Avoid offensive or divisive humor : Avoid jokes that could offend or alienate your audience. Also, avoid sensitive topics, controversial issues, or anything that could create discomfort or awkwardness. 
• Balance humor with your main message: While humor can be persuasive, remember that your speech’s primary goal is to deliver a message. Ensure that your humor is consistent with your main points. Maintain a balance between entertainment and the substance of your speech.

Remember that not all situations require humor. You must gauge the appropriateness of humour based on the context, subject matter, and tone you want to set. Use humor to enhance your persuasive impact.

12. Emphasis

Public speakers can use vocal emphasis, hand gestures, or body language to emphasize a critical point and make it more memorable. Emphasis involves highlighting certain words, phrases, or ideas to make them stand out and create a lasting impression. 

Here are some ways you can use emphasis in your public speaking to persuade your audience:

• Vocal Variety: Adjust your tone, volume, and speed of speech to emphasize important points. Use a louder voice or a slower pace to draw attention to key concepts. Soften your voice or speed up to create contrast and emphasize a change or surprising idea.
• Pause: Strategic pauses can enhance emphasis by allowing the audience to reflect on what you said. After delivering a crucial point, pause to give your listeners a moment to absorb and process the information. It can create a sense of anticipation and make your message more impactful.
• Repetition: Repeating a word or phrase can emphasize its significance and help reinforce your message. Use this technique to avoid sounding monotonous. Repetition can create a rhythmic effect and make your point more memorable.
• Gesture and Body Language: Accompany your words with appropriate gestures and body language to amplify the emphasis. Use hand movements, facial expressions, and body posture to highlight key ideas. For example, you can raise your hand or extend your arms when emphasizing a crucial point.
• Contrast and Comparison: Emphasize your message by contrasting ideas or scenarios. This technique can help your audience understand the value and uniqueness of your argument.
• Visual Aids: Incorporate visual aids such as charts, graphs, or images that complement your speech. In your presentation slides, emphasize essential data or critical points by using bold fonts, colours, or highlighting techniques. Visual elements can enhance the impact of your message and make it more persuasive.
• Rhetorical Devices: Utilize rhetorical devices such as metaphors, similes, or analogies to create vivid imagery and emphasize your ideas. These devices engage the audience’s imagination, making your message more relatable and memorable.

13. Hyperbole

Public speakers may sometimes use exaggerated language to make a point or garner the audience’s attention.

Hyperbole is a significant persuasive technique because it involves exaggeration for dramatic effect. Stretching the truth or magnifying a particular aspect of a situation with hyperbole can help capture the audience’s attention. 

Here are a few reasons why hyperbole is impactful in persuasion:

• Attention-grabbing: Hyperbolic statements are often attention-grabbing because they stand out from everyday language. Hyperbole can immediately capture the listener’s attention.
• Memorable: Exaggeration tends to stick in people’s minds. Hyperbole can make a public speaker’s message more memorable and increase the chances of people agreeing with the argument. Its vivid and larger-than-life nature can leave a lasting impression.
• Emotional appeal: Hyperbole helps to evoke strong emotions and create a sense of urgency or intensity. Amplifying a situation’s impact or consequences with hyperbole can help stir up emotions among the audience. This emotional response can motivate the audience to take action or align with the speaker’s viewpoint.
• Emphasizing key points : When one exaggerates a decision’s positive or negative consequences, the speaker can draw attention to specific points.
• Persuasive effect: Hyperbole can be an effective tool in itself. Persuasive communicators can create a sense of credibility or expertise. Hyperbole implies that the situation is so extreme that only a unique solution or perspective can address it.

14. Storytelling

Storytelling creates emotional connections, enhances memorability, clarifies complex ideas, overcomes resistance, builds trust, and inspires action. Speakers can use storytelling to engage and persuade their audience. 

Storytelling is a powerful and essential persuasive speaking technique for several reasons:

• Emotional connection: Stories can evoke emotions in listeners. Sharing a compelling narrative can help speakers tap into the audience’s emotions. It can help create a deeper connection and empathy. Speakers can persuade people with constant emotional engagement.
• Memorable and engaging: Humans tend to respond to stories. Unlike facts and statistics, which people forget, stories have a lasting impact on our memory. Speakers who incorporate storytelling into their presentations make their message more memorable, enhancing the audience’s attention and retention of the information.
• Illustrating concepts and ideas: Storytelling allows speakers to explain complex ideas or concepts in a more relatable way. With the right characters, settings, and plots, speakers can understandably present abstract or technical information. Stories provide context and vivid imagery, making the message more concrete and tangible.
• Overcoming resistance: When trying to persuade an audience, there may be resistance or skepticism toward the speaker’s message. Storytelling, through real-life examples, personal experiences, or testimonials, helps to address these barriers.
• Inspiring action:   Stories have the power to inspire and drive people to action. Presenting stories with compelling characters, conflicts, and resolutions helps speakers create a sense of urgency. It also helps inspire empathy and mobilize the audience toward the desired outcome.

15. Inclusive Language

Inclusive language is a compelling speaking technique that fosters a sense of belonging. It also helps build credibility and trust, increasing relatability and connection. It challenges biases, encourages empathy and understanding, and demonstrates social awareness. 

Employing inclusive language can help speakers create an inclusive and welcoming environment and influence the audience’s perception and reception of their message.

Inclusive language is a compelling, persuasive speaking technique for several reasons:

• Fostering a sense of belonging: Inclusive language acknowledges and respects the audience’s diversity. Using inclusive pronouns, avoiding gendered or biased language, and being mindful of cultural sensitivities can help speakers create an environment where everyone feels valued and included. It fosters a sense of belonging, enhancing the audience’s receptiveness to the speaker’s message.
• Increasing relatability and connection : Inclusive language allows speakers to connect with a broader range of individuals. When individuals feel seen and represented in the speaker’s message, they are more likely to engage with the content.
• Overcoming biases and preconceptions: Language can shape perceptions and reinforce biases. Using inclusive language can help speakers challenge stereotypes and prejudices within the audience.
• Encouraging empathy and understanding:   When speakers use inclusive language to tell stories or present examples, they bridge gaps of understanding and create opportunities for empathy. 
• Demonstrating social awareness and responsibility: Inclusive language reflects a speaker’s commitment to social awareness and responsibility. Choosing words and phrases that are respectful and inclusive helps speakers show their understanding of societal issues. It also shows their dedication to promoting equality and fairness. This can enhance the speaker’s credibility and appeal to the audience’s values.

16. Call to Action

The effectiveness of a call to action depends on other factors, such as the speaker’s credibility, the topic’s relevance to the audience, and the structure and delivery of the speech. 

Here are a few ways in which a call to action can be persuasive:

• Directness: A call to action provides clear and direct instruction to the audience about what they should do next. The speaker eliminates ambiguity and makes it easier for the listeners to understand with a CTA.
• Clarity of purpose: A well-crafted call to action communicates the purpose and goal of the speech. It highlights the benefits or positive outcomes of the suggested activity. This makes it more appealing and persuasive to the audience.
• Emotional appeal: A call to action can tap into the audience’s emotions, evoking excitement, urgency, or empathy. Connecting the action with emotions can help speakers create a sense of motivation. It can also create a drive within the listeners, increasing the likelihood of them responding to the call.
• Sense of empowerment: A solid call to action empowers the audience by making them feel that their efforts can make a difference.
• Repetition and reinforcement: A persuasive speaker may repeat and reinforce the call to action throughout the speech, leaving a solid impression on the audience.
• Visual imagery and storytelling:   A speaker can use a call to action to make his argument more persuasive by incorporating vivid imagery or storytelling techniques. This way, the speaker can captivate the audience’s attention, making the call to action more memorable and persuasive.

17.  Appeal to Self-Interest

The Appeal to Self-Interest aims to convince individuals by demonstrating how a particular action, idea, or proposition is beneficial to their self-interests. It is based on the premise that people are generally motivated by their needs, desires, and well-being.

Here are some reasons why the Appeal to Self-Interest is an important persuasive technique:

• Relevance: The Appeal to Self-Interest directly addresses individuals’ concerns and priorities. When speakers highlight the specific benefits or advantages that can be gained by accepting the proposition, it becomes more relevant and meaningful to the audience. This increases the likelihood of their engagement and willingness to consider the persuasive message.
• Motivation: People are naturally inclined to take actions that serve their self-interests. The appeal to self-interest can help tap into this intrinsic motivation by aligning a proposition with their desires, aspirations, or needs. It provides a clear incentive for individuals to act as they perceive it as advantageous or beneficial to their well-being.
• Personalization: This technique allows the persuasive message to be tailored to individual preferences and circumstances. Understanding the unique needs and concerns of the audience can help speakers craft their arguments and present information that directly appeals to their self-interests. This personalization creates a stronger connection and resonance with the listeners.
• Overcoming resistance: People are often skeptical and resistant to ideas that seem like they need to be more directly relevant or beneficial to them. The Appeal to Self-Interest helps overcome this resistance by presenting a clear case for how the proposition addresses their specific needs or solves their problems. Demonstrating personal value or advantages reduces skepticism and increases the chances of acceptance.
• Emotional engagement: The Appeal to Self-Interest can evoke emotions such as excitement, satisfaction, or security by highlighting the positive outcomes that can be achieved. When individuals feel emotionally engaged and connected to a proposition, they are more likely to be persuaded by it. The persuasive message resonates with their desires and aspirations, triggering a positive emotional response that supports their decision-making process.
• Practicality and applicability: Focusing on self-interest’s persuasive message becomes more practical and applicable to individuals’ daily lives. It emphasizes the immediate and tangible benefits that can be obtained, making the proposition appear more realistic and achievable. This increases the persuasiveness of the message by showing individuals how it can make a concrete difference in their lives.

Key Takeaway

Persuasive techniques combine rational appeal, emotional connection, and ethical credibility. Crafted arguments can engage emotions and build trust with the audience. Using a variety of persuasive techniques in the right way empowers individuals to communicate. It also inspires action and achieves desired outcomes. 

Public speaking can be intimidating, but mastering the right techniques can transform it into a potent tool for leaving a lasting impact on your audience. Whether you’re seeking a speaker or are one yourself, look no further than Gazebo—Speaker Directory by Eventible. With Eventible’s Gazebo Speaker Directory, you can discover passionate and seasoned public speakers who can deliver remarkable speeches at your upcoming event.

If you’re a speaker eager to establish your presence on Eventible’s Gazebo Speaker Directory, complete this convenient Google form . Take advantage of the opportunity to showcase your expertise and connect with a wider audience. 

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Alison Bensch

Senior director of global events, cloudinary, proudest of.

In both cases, we had to figure out how to take what are historically in-person events and translate them into engaging virtual experiences with a team of just two in-house event marketers, counting myself.

ImageCon is our flagship customer summit. In 2021, more than 1,700 people across 107 countries registered for the two-day event, which included 20 virtual sessions designed to help retailers unleash the full potential of their visual media.

Our hosted event series included about 8 virtual events across North America and EMEA markets. To drive up attendance and engagement, we hosted unique virtual cooking and mixology classes, wine tastings, tequila pairings, and more, with celebrity chefs and bartenders such as Marcus Samuelsson, Julio Cabrero, and Amanda Freitag.

Rockstar Mode

ImageCon was a success, in part, because we secured high-quality speakers and focused on providing true value to attendees by creating sessions to optimize their usage of the Cloudinary platform to improve their business. We featured customers in the content by doing customer spotlights. We also improved the production level of the summit by partnering with an agency.

I am proud we were able to pull off a high-quality event of this scale while managing 30 other events for the year.

Prior to the pandemic, our hosted event series consisted of in-person dinners and intimate happy hours. We wanted to recreate these virtually, without making them feel like webinars. We succeeded, in part, because we invested in high-quality talent to attract participants and create fun, memorable moments we probably could not have pulled off in-person.

We also took pains to make the events as easy as possible to attend, for example, by mailing guests meal kits or drink kits with everything they needed to participate. Of course, everything was branded, right down to the salt and pepper. We know our attendees’ time is precious, so we encouraged them to involve their family and were sure to include enough food and/or drink to share.

After the experience, we broke out into small groups, allowing people to network with peers and Cloudinary team members, who led discussions on relevant industry topics. Thus, attendees topped off a great culinary or cocktail experience with valuable learnings that could help their business. In fact, I see us continuing with some of these virtual events even after we have resumed in-person ones.

Our on-demand event content is now a powerful sales enablement tool for our sales team, who share session recordings with prospective customers, as well as existing ones who are considering adding on a new capability. We will continue to measure the performance of this content.

For the hosted events, we evaluate success by measuring pipeline acceleration. So, we consider where event guests are in their consideration process before attending the event. We use the event, and event follow-up, to help move the prospect or customer to the finish line. We usually see prospects who engaged in marketing campaigns were more likely to close, and close faster, than those who did not attend an event.

While this is harder to measure, we know our event series keeps the Cloudinary brand top of mind and deepens our relationship with customers. We document the positive feedback we receive from attendees and sales reps for internal use and marketing purposes.

Survivor Mode

Another challenge was creating an event strategy against a backdrop of so much uncertainty. I have seen industry colleagues invest resources in planning in-person events, only to have to rejigger in the final hour. I made the decision from the onset of the year to plan for virtual events, given our small team and resources. This allowed us to create more effective and engaging virtual events from the start and maximize our budget.

Nothing beats in-person events, and I am excited to be moving forward with these in 2022. But I plan to continue with digital and hybrid events, as well, for a number of reasons. When done right, they can be more memorable than in-person ones, and certainly more convenient. They also allow me to engage people across a wider geographic region (all of Europe for example or across the US), which leads to cost-savings and unique and widened interactions for our attendees.

Annie Yuzzi VP

Global corporate events and experiences, sumo logic, bethany roskin murphy, director of global events, drift, charlene kate ditch, founder, charlene kate events, gabrielle d., global events director, automation anywhere, gerilynn marburger, director, global events, hewlett packard enterprise, hollie ashby, senior manager, cxo and third party events, palo alto networks, lindsey cohen, director- event marketing, snyk, ceo & chief event strategist, liz king events, nicola kastner, vice president, global head of event strategy, sap, rachel russell, field marketing manager, even, samantha calle, associate director, xandr, margaret shaeffer, head of field marketing & events, linearb, traci depuy, head of global events, salesforce, dale rickert, global conference head of greentech festival, matthew lin, head of marketing, beetc, emilie watrob, head of event marketing, zs, katherine leong, director, corporate events, gainsight, sr. director, marketing technology (brand and events), salesforce, karim youssef, creative director, dpw, elizabeth thomas, head of global events, elastic, gerry schneider, vp events at wearedevelopers, director, global events at hewlett packard enterprise, mike kalyan, event and seminar marketing manager, shrm.

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11.4 Persuasive Strategies

Learning objectives.

• Identify common persuasive strategies.
• Explain how speakers develop ethos.
• Explain how speakers appeal to logos and pathos.
• Explain how cognitive dissonance works as a persuasive strategy.
• Explain the relationship between motivation and appeals to needs as persuasive strategies.

Do you think you are easily persuaded? If you are like most people, you aren’t swayed easily to change your mind about something. Persuasion is difficult because changing views often makes people feel like they were either not informed or ill informed, which also means they have to admit they were wrong about something. We will learn about nine persuasive strategies that you can use to more effectively influence audience members’ beliefs, attitudes, and values. They are ethos, logos, pathos, positive motivation, negative motivation, cognitive dissonance, appeal to safety needs, appeal to social needs, and appeal to self-esteem needs.

Ethos, Logos, and Pathos

Ethos, logos, and pathos were Aristotle’s three forms of rhetorical proof, meaning they were primary to his theories of persuasion. Ethos refers to the credibility of a speaker and includes three dimensions: competence, trustworthiness, and dynamism. The two most researched dimensions of credibility are competence and trustworthiness (Stiff & Mongeau, 2003).

Competence refers to the perception of a speaker’s expertise in relation to the topic being discussed. A speaker can enhance their perceived competence by presenting a speech based in solid research and that is well organized and practiced. Competent speakers must know the content of their speech and be able to effectively deliver that content. Trustworthiness refers to the degree that audience members perceive a speaker to be presenting accurate, credible information in a nonmanipulative way. Perceptions of trustworthiness come from the content of the speech and the personality of the speaker. In terms of content, trustworthy speakers consider the audience throughout the speech-making process, present information in a balanced way, do not coerce the audience, cite credible sources, and follow the general principles of communication ethics. In terms of personality, trustworthy speakers are also friendly and warm (Stiff & Mongeau, 2003).

Dynamism refers to the degree to which audience members perceive a speaker to be outgoing and animated (Stiff & Mongeau, 2003). Two components of dynamism are charisma and energy. Charisma refers to a mixture of abstract and concrete qualities that make a speaker attractive to an audience. Charismatic people usually know they are charismatic because they’ve been told that in their lives, and people have been attracted to them.

Dynamic speakers develop credibility through their delivery skills.

City Temple SDA Church, Dallas, Texas – Februrary 2, 2013, Oakwood University, Dynamic Priase – CC BY-SA 2.0.

Unfortunately, charisma is difficult to intentionally develop, and some people seem to have a naturally charismatic personality, while others do not. Even though everyone can’t embody the charismatic aspect of dynamism, the other component of dynamism, energy, is something that everyone can tap into. Communicating enthusiasm for your topic and audience by presenting relevant content and using engaging delivery strategies such as vocal variety and eye contact can increase your dynamism.

Logos refers to the reasoning or logic of an argument. The presence of fallacies would obviously undermine a speaker’s appeal to logos. Speakers employ logos by presenting credible information as supporting material and verbally citing their sources during their speech. Using the guidelines from our earlier discussion of reasoning will also help a speaker create a rational appeal. Research shows that messages are more persuasive when arguments and their warrants are made explicit (Stiff & Mongeau, 2003). Carefully choosing supporting material that is verifiable, specific, and unbiased can help a speaker appeal to logos. Speakers can also appeal to logos by citing personal experience and providing the credentials and/or qualifications of sources of information (Cooper & Nothstine, 1996). Presenting a rational and logical argument is important, but speakers can be more effective persuaders if they bring in and refute counterarguments. The most effective persuasive messages are those that present two sides of an argument and refute the opposing side, followed by single argument messages, followed by messages that present counterarguments but do not refute them (Stiff & Mongeau, 2003). In short, by clearly showing an audience why one position is superior to another, speakers do not leave an audience to fill in the blanks of an argument, which could diminish the persuasive opportunity.

Pathos refers to emotional appeals. Aristotle was suspicious of too much emotional appeal, yet this appears to have become more acceptable in public speaking. Stirring emotions in an audience is a way to get them involved in the speech, and involvement can create more opportunities for persuasion and action. Reading in the paper that a house was burglarized may get your attention, but think about how different your reaction would be if you found out it was your own home. Intentionally stirring someone’s emotions to get them involved in a message that has little substance would be unethical. Yet such spellbinding speakers have taken advantage of people’s emotions to get them to support causes, buy products, or engage in behaviors that they might not otherwise, if given the chance to see the faulty logic of a message.

Effective speakers should use emotional appeals that are also logically convincing, since audiences may be suspicious of a speech that is solely based on emotion. Emotional appeals are effective when you are trying to influence a behavior or you want your audience to take immediate action (Stiff & Mongeau, 2003). Emotions lose their persuasive effect more quickly than other types of persuasive appeals. Since emotions are often reactionary, they fade relatively quickly when a person is removed from the provoking situation (Fletcher, 2001).

Emotional appeals are also difficult for some because they require honed delivery skills and the ability to use words powerfully and dramatically. The ability to use vocal variety, cadence, and repetition to rouse an audience’s emotion is not easily attained. Think of how stirring Martin Luther King Jr.’s “I Have a Dream” speech was due to his ability to evoke the emotions of the audience. Dr. King used powerful and creative language in conjunction with his vocalics to deliver one of the most famous speeches in our history. Using concrete and descriptive examples can paint a picture in your audience member’s minds. Speakers can also use literal images, displayed using visual aids, to appeal to pathos.

Speakers should strive to appeal to ethos, logos, and pathos within a speech. A speech built primarily on ethos might lead an audience to think that a speaker is full of himself or herself. A speech full of facts and statistics appealing to logos would result in information overload. Speakers who rely primarily on appeals to pathos may be seen as overly passionate, biased, or unable to see other viewpoints.

Review of Ethos, Logos, and Pathos

• appearing competent, trustworthy, and dynamic;
• sharing their credentials and/or relevant personal experience;
• presenting a balanced and noncoercive argument;
• citing credible sources;
• using appropriate language and grammar;
• being perceived as likable; and
• appearing engaged with the topic and audience through effective delivery.
• presenting factual, objective information that serves as reasons to support the argument;
• presenting a sufficient amount of relevant examples to support a proposition;
• deriving conclusions from known information; and
• using credible supporting material like expert testimony, definitions, statistics, and literal or historical analogies.
• using vivid language to paint word pictures for audience members;
• providing lay testimony (personal stories from self or others);
• using figurative language such as metaphor, similes, and personification; and
• using vocal variety, cadence, and repetition.

Dissonance, Motivation, and Needs

Aristotle’s three rhetorical proofs—ethos, logos, and pathos—have been employed as persuasive strategies for thousands of years. More recently, persuasive strategies have been identified based on theories and evidence related to human psychology. Although based in psychology, such persuasive strategies are regularly employed and researched in communication due to their role in advertising, marketing, politics, and interpersonal relationships. The psychologically based persuasive appeals we will discuss are cognitive dissonance, positive and negative motivation, and appeals to needs.

Cognitive Dissonance

If you’ve studied music, you probably know what dissonance is. Some notes, when played together on a piano, produce a sound that’s pleasing to our ears. When dissonant combinations of notes are played, we react by wincing or cringing because the sound is unpleasant to our ears. So dissonance is that unpleasant feeling we get when two sounds clash. The same principle applies to cognitive dissonance , which refers to the mental discomfort that results when new information clashes with or contradicts currently held beliefs, attitudes, or values. Using cognitive dissonance as a persuasive strategy relies on three assumptions: (1) people have a need for consistency in their thinking; (2) when inconsistency exists, people experience psychological discomfort; and (3) this discomfort motivates people to address the inconsistency to restore balance (Stiff & Mongeau, 2003). In short, when new information clashes with previously held information, there is an unpleasantness that results, as we have to try to reconcile the difference.

Cognitive dissonance isn’t a single-shot persuasive strategy. As we have learned, people are resistant to change and not easy to persuade. While we might think that exposure to conflicting information would lead a rational person to change his or her mind, humans aren’t as rational as we think.

New, larger, and more graphic warning labels on cigarette packaging are meant to induce cognitive dissonance.

Mettamatt – Smoking ad campaign – CC BY-SA 2.0.

There are many different mental and logical acrobatics that people do to get themselves out of dissonance. Some frequently used strategies to resolve cognitive dissonance include discrediting the speaker or source of information, viewing yourself as an exception, seeking selective information that supports your originally held belief, or intentionally avoiding or ignoring sources of cognitive dissonance (Cooper & Nothstine, 1996). As you can see, none of those actually results in a person modifying their thinking, which means persuasive speech goals are not met. Of course, people can’t avoid dissonant information forever, so multiple attempts at creating cognitive dissonance can actually result in thought or behavior modification.

Positive and Negative Motivation

Positive and negative motivation are common persuasive strategies used by teachers, parents, and public speakers. Rewards can be used for positive motivation, and the threat of punishment or negative consequences can be used for negative motivation. We’ve already learned the importance of motivating an audience to listen to your message by making your content relevant and showing how it relates to their lives. We also learned an organizational pattern based on theories of motivation: Monroe’s Motivated Sequence. When using positive motivation , speakers implicitly or explicitly convey to the audience that listening to their message or following their advice will lead to positive results. Conversely, negative motivation implies or states that failure to follow a speaker’s advice will result in negative consequences. Positive and negative motivation as persuasive strategies match well with appeals to needs and will be discussed more next.

Appeals to Needs

Maslow’s hierarchy of needs states that there are several layers of needs that human beings pursue. They include physiological, safety, social, self-esteem, and self-actualization needs (Maslow, 1943). Since these needs are fundamental to human survival and happiness, tapping into needs is a common persuasive strategy. Appeals to needs are often paired with positive or negative motivation, which can increase the persuasiveness of the message.

Figure 11.3 Maslow’s Hierarchy of Needs

Physiological needs form the base of the hierarchy of needs. The closer the needs are to the base, the more important they are for human survival. Speakers do not appeal to physiological needs. After all, a person who doesn’t have food, air, or water isn’t very likely to want to engage in persuasion, and it wouldn’t be ethical to deny or promise these things to someone for persuasive gain. Some speakers attempt to appeal to self-actualization needs, but I argue that this is difficult to do ethically. Self-actualization refers to our need to achieve our highest potential, and these needs are much more intrapersonal than the others. We achieve our highest potential through things that are individual to us, and these are often things that we protect from outsiders. Some examples include pursuing higher education and intellectual fulfillment, pursuing art or music, or pursuing religious or spiritual fulfillment. These are often things we do by ourselves and for ourselves, so I like to think of this as sacred ground that should be left alone. Speakers are more likely to be successful at focusing on safety, social, and self-esteem needs.

We satisfy our safety needs when we work to preserve our safety and the safety of our loved ones. Speakers can combine appeals to safety with positive motivation by presenting information that will result in increased safety and security. Combining safety needs and negative motivation, a speaker may convey that audience members’ safety and security will be put at risk if the speaker’s message isn’t followed. Combining negative motivation and safety needs depends on using some degree of fear as a motivator. Think of how the insurance industry relies on appeals to safety needs for their business. While this is not necessarily a bad strategy, it can be done more or less ethically.

Ethics of Using Fear Appeals

• Do not overuse fear appeals.
• The threat must be credible and supported by evidence.
• Empower the audience to address the threat.

I saw a perfect example of a persuasive appeal to safety while waiting at the shop for my car to be fixed. A pamphlet cover with a yellow and black message reading, “Warning,” and a stark black and white picture of a little boy picking up a ball with the back fender of a car a few feet from his head beckoned to me from across the room. The brochure was produced by an organization called Kids and Cars, whose tagline is “Love them, protect them.” While the cover of the brochure was designed to provoke the receiver and compel them to open the brochure, the information inside met the ethical guidelines for using fear appeals. The first statistic noted that at least two children a week are killed when they are backed over in a driveway or parking lot. The statistic is followed by safety tips to empower the audience to address the threat. You can see a video example of how this organization effectively uses fear appeals in Video 11.1.

Video Clip 11.1

Kids and Cars: Bye-Bye Syndrome

(click to see video)

This video illustrates how a fear appeal aimed at safety needs can be persuasive. The goal is to get the attention of audience members and compel them to check out the information the organization provides. Since the information provided by the organization supports the credibility of the threat, empowers the audience to address the threat, and is free, this is an example of an ethical fear appeal.

Our social needs relate to our desire to belong to supportive and caring groups. We meet social needs through interpersonal relationships ranging from acquaintances to intimate partnerships. We also become part of interest groups or social or political groups that help create our sense of identity. The existence and power of peer pressure is a testament to the motivating power of social needs. People go to great lengths and sometimes make poor decisions they later regret to be a part of the “in-group.” Advertisers often rely on creating a sense of exclusivity to appeal to people’s social needs. Positive and negative motivation can be combined with social appeals. Positive motivation is present in messages that promise the receiver “in-group” status or belonging, and negative motivation can be seen in messages that persuade by saying, “Don’t be left out.” Although these arguments may rely on the bandwagon fallacy to varying degrees, they draw out insecurities people have about being in the “out-group.”

We all have a need to think well of ourselves and have others think well of us, which ties to our self-esteem needs . Messages that combine appeals to self-esteem needs and positive motivation often promise increases in respect and status. A financial planner may persuade by inviting a receiver to imagine prosperity that will result from accepting his or her message. A publicly supported radio station may persuade listeners to donate money to the station by highlighting a potential contribution to society. The health and beauty industries may persuade consumers to buy their products by promising increased attractiveness. While it may seem shallow to entertain such ego needs, they are an important part of our psychological makeup. Unfortunately, some sources of persuasive messages are more concerned with their own gain than the well-being of others and may take advantage of people’s insecurities in order to advance their persuasive message. Instead, ethical speakers should use appeals to self-esteem that focus on prosperity, contribution, and attractiveness in ways that empower listeners.

Review of Persuasive Strategies

• Ethos. Develops a speaker’s credibility.
• Logos. Evokes a rational, cognitive response from the audience.
• Pathos. Evokes an emotional response from the audience.
• Cognitive dissonance. Moves an audience by pointing out inconsistencies between new information and their currently held beliefs, attitudes, and values.
• Positive motivation. Promises rewards if the speaker’s message is accepted.
• Negative motivation. Promises negative consequences if a speaker’s message is rejected.
• Appeals to safety needs. Evokes an audience’s concern for their safety and the safety of their loved ones.
• Appeals to social needs. Evokes an audience’s need for belonging and inclusion.
• Appeals to self-esteem needs. Evokes an audience’s need to think well of themselves and have others think well of them, too.

“Getting Competent”

Identifying Persuasive Strategies in Mary Fisher’s “Whisper of AIDS” Speech

Mary Fisher’s speech at the 1992 Republican National Convention, “A Whisper of AIDS,” is one of the most moving and powerful speeches of the past few decades. She uses, more than once, all the persuasive strategies discussed in this chapter. The video and transcript of her speech can be found at the following link: http://www.americanrhetoric.com/speeches/maryfisher1992rnc.html . As you watch the speech, answer the following questions:

• Ethos. List specific examples of how the speaker develops the following dimensions of credibility: competence, trustworthiness, and dynamism.
• Logos. List specific examples of how the speaker uses logic to persuade her audience.
• Pathos. How did the speaker appeal to emotion? What metaphors did she use? What other communicative strategies (wording, imagery, etc.) appealed to your emotions?
• List at least one example of how the speaker uses positive motivation.
• List at least one example of how the speaker uses negative motivation.
• List at least one example of how the speaker appeals to safety needs.
• List at least one example of how the speaker appeals to social needs.
• List at least one example of how the speaker utilizes cognitive dissonance.

Sample Persuasive Speech

Title: Education behind Bars Is the Key to Rehabilitation

General purpose: To persuade

Specific purpose : By the end of my speech, my audience will believe that prisoners should have the right to an education.

Thesis statement: There should be education in all prisons, because denying prisoners an education has negative consequences for the prisoner and society, while providing them with an education provides benefits for the prisoner and society.

Introduction

Attention getter: “We must accept the reality that to confine offenders behind walls without trying to change them is an expensive folly with short-term benefits—winning battles while losing the war.” These words were spoken more than thirty years ago by Supreme Court Justice Warren Burger, and they support my argument today that prisoners should have access to education.

Introduction of topic: While we value education as an important part of our society, we do not value it equally for all. Many people don’t believe that prisoners should have access to an education, but I believe they do.

Credibility and relevance: While researching this topic, my eyes were opened up to how much an education can truly affect a prisoner, and given my desire to be a teacher, I am invested in preserving the right to learn for everyone, even if they are behind bars. While I know from our audience analysis activity that some of you do not agree with me, you never know when this issue may hit close to home. Someday, someone you love might make a mistake in their life and end up in prison, and while they are there I know you all would want them to receive an education so that when they get out, they will be better prepared to make a contribution to society.

Preview: Today, I invite you listen with an open mind as I discuss the need for prisoner education, a curriculum that will satisfy that need, and some benefits of prisoner education.

Transition: First I’ll explain why prisoners need access to education.

• His claim is supported by data collected directly from prisoners, 94 percent of whom identify education as a personal reentry need—ranking it above other needs such as financial assistance, housing, or employment.
• Despite the fact that this need is clearly documented, funding for adult and vocational education in correctional education has decreased.
• According to statistics from 2010, as cited in the Corrections Today article, approximately 40 percent of state prison inmates did not complete high school, as compared to 19 percent of the general population.
• Additionally, while about 48 percent of the general public have taken college classes, only about 11 percent of state prisoners have.
• At the skill level, research from the United Kingdom, cited in the 2003 article from Studies in the Education of Adults titled “Learning behind Bars: Time to Liberate Prison Education,” rates of illiteracy are much higher among the prison population than the general population, and there is a link between poor reading skills and social exclusion that may lead people to antisocial behavior.
• The article from Studies in the Education of Adults that I just cited states that prisoners are often treated as objects or subjected to objectifying labels like “ addict , sexual offender , and deviant .”
• While these labels may be accurate in many cases, they do not do much to move the prisoner toward rehabilitation.
• The label student , however, has the potential to do so because it has positive associations and can empower the prisoner to make better choices to enhance his or her confidence and self-worth.

Transition: Now that I’ve established the need for prisoner education, let’s examine how we can meet that need.

• Some states have implemented programs that require inmates to attend school for a certain amount of time if they do not meet minimum standards for certain skills such as reading or math.
• While these are useful programs, prisoner education shouldn’t be limited to or focused on those with the least amount of skills.
• The article notes that even prisoners who have attended or even graduated from college may benefit from education, as they can pursue specialized courses or certifications.
• These courses will teach prisoners basic reading, writing, and math skills that may be lacking.
• Since there is a stigma associated with a lack of these basic skills, early instruction should be one-one-one or in small groups.
• The second tier should prepare prisoners who have not completed the equivalent of high school to progress on to a curriculum modeled after that of most high schools, which will prepare them for a GED.
• Basic general education goals include speaking, writing, listening, reading, and math.
• Once these general education requirements have been met, prisoners should be able to pursue specialized vocational training or upper-level college courses in a major of study, which may need to be taken online through distance learning, since instructors may not be available to come to the actual prisons to teach.
• Some population-specific areas of study that wouldn’t be covered in a typical classroom include drug treatment and anger management.
• Life skills such as budgeting, money management, and healthy living can increase confidence.
• Classes that focus on social skills, parenting, or relational communication can also improve communication skills and relational satisfaction; for example, workshops teaching parenting skills have been piloted to give fathers the skills needed to more effectively communicate with their children, which can increase feelings of self-worth.
• Under the supervision of faculty and/or staff, prisoners could be given the task of organizing an outside speaker to come to the prison or put together a workshop.
• Students could also organize a debate against students on the outside, which could allow the prisoners to interact (face-to-face or virtually) with other students and allow them to be recognized for their academic abilities.
• Even within the prison, debates, trivia contests, paper contests, or speech contests could be organized between prisoners or between prisoners and prison staff as a means of healthy competition.
• Finally, prisoners who are successful students should be recognized and put into peer-mentoring roles, because, as Behan states in the article, “a prisoner who…has had an inspirational learning experience acts as a more positive advocate for the school than any [other method].”

Transition: The model for prisoner education that I have just outlined will have many benefits.

• The article I just cited from the Journal of Correctional Education states that the self-reflection and critical thinking that are fostered in an educational setting can help prisoners reflect on how their actions affected them, their victims, and/or their communities, which may increase self-awareness and help them better reconnect with a civil society and reestablish stronger community bonds.
• The Corrections Today article also notes that prisoners who completed a GED reoffended at a rate 20 percent lower than the general prison population, and those that completed a college degree reoffended at a rate 44 percent lower than the general prison population.
• Simply put, according to the article in the Studies in the Education of Adults I cited earlier, the skills gained through good prison education programs make released prisoners more desirable employees, which increases their wages and helps remove them from a negative cycles of stigma and poverty that led many of them to crime in the first place.
• Further, the ability to maintain consistent employment has been shown to reduce the rate of reoffending.
• An entry on eHow.com by Kinney about the benefits of prisoners getting GEDs notes that a successful educational program in a prison can create a more humane environment that will positively affect the officers and staff as well.
• Such programs also allow prisoners to do more productive things with their time, which lessens violent and destructive behavior and makes prison workers’ jobs safer.
• Giving prisoners time-off-sentence credits for educational attainment can help reduce the prison population, as eligible inmates are released earlier because of their educational successes.
• As noted by the Corrections Today article, during the 2008–9 school year the credits earned by prisoners in the Indiana system led to more than $68 million dollars in avoided costs.

Transition to conclusion and summary of importance: In closing, it’s easy to see how beneficial a good education can be to a prisoner. Education may be something the average teenager or adult takes for granted, but for a prisoner it could be the start of a new life.

Review of main points: There is a clear need for prisoner education that can be met with a sound curriculum that will benefit prisoners, those who work in prisons, and society at large.

Closing statement: While education in prisons is still a controversial topic, I hope you all agree with me and Supreme Court Justice Burger, whose words opened this speech, when we say that locking a criminal away may offer a short-term solution in that it gets the criminal out of regular society, but it doesn’t better the prisoner and it doesn’t better us in the long run as a society.

Bayliss, P. (2003). Learning behind bars: Time to liberate prison education. Studies in the Education of Adults, 35 (2), 157–172.

Behan, C. (2007). Context, creativity and critical reflection: Education in correctional institutions. Journal of Correctional Education, 58 (2), 157–169.

Foley, R. (2004). Correctional education: Characteristics of academic programs serving incarcerated adults. Journal of Correctional Education, 55 (1), 6–21.

Kinney, A. (2011). What are the benefits of inmates getting GEDs? Ehow.com . Retrieved from http://www.ehow.com/list_6018033_benefits-inmates-getting-geds_.html

Steurer, S. J., Linton, J., Nally, J., & Lockwood, S. (2010). The top-nine reasons to increase correctional education programs. Corrections Today, 72 (4), 40–43.

Key Takeaways

• Ethos refers to the credibility of a speaker and is composed of three dimensions: competence, trustworthiness, and dynamism. Speakers develop ethos by being prepared, citing credible research, presenting information in a nonmanipulative way, and using engaging delivery techniques.
• Logos refers to the reasoning or logic of an argument. Speakers appeal to logos by presenting factual objective information, using sound reasoning, and avoiding logical fallacies.
• Pathos refers to emotional appeals. Speakers appeal to pathos by using vivid language, including personal stories, and using figurative language.
• Cognitive dissonance refers to the mental discomfort that results from new information clashing with currently held beliefs, attitudes, or values. Cognitive dissonance may lead a person to be persuaded, but there are other ways that people may cope with dissonance, such as by discrediting the speaker, seeking out alternative information, avoiding sources of dissonance, or reinterpreting the information.
• Speakers can combine positive and negative motivation with appeals to safety, social, or self-esteem needs in order to persuade.
• Ethos, or credibility, is composed of three dimensions: competence, trustworthiness, and dynamism. Of those dimensions, which is most important for you when judging someone’s credibility and why?
• Recount a time when you experienced cognitive dissonance. What was the new information and what did it clash with? What coping strategies, of the ones discussed in the chapter, did you use to try to restore cognitive balance?
• How ethical do you think it is for a speaker to rely on fear appeals? When do fear appeals cross the line?
• Imagine that you will be delivering a persuasive speech to a group of prospective students considering attending your school. What could you say that would appeal to their safety needs? Their social needs? Their self-esteem needs?

Cooper, M. D., and William L. Nothstine, Power Persuasion: Moving an Ancient Art into the Media Age (Greenwood, IN: Educational Video Group, 1996), 48.

Fletcher, L., How to Design and Deliver Speeches , 7th ed. (New York: Longman, 2001), 342.

Maslow, A. H., “A Theory of Human Motivation,” Psychological Review 50 (1943): 370–96.

Stiff, J. B., and Paul A. Mongeau, Persuasive Communication , 2nd ed. (New York: Guilford Press, 2003), 105.

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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5 Tips for Giving a Persuasive Presentation

When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them today: Ethos. Start your talk by establishing your credibility and character. Show your audience that you are committed […]

When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them today:

Source: This tip is adapted from “The Art of Persuasion Hasn’t Changed in 2,000 Years,” by Carmine Gallo

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

Persuasive Speech Examples: Taking A Stand In Speech

Persuasive speeches have been used throughout history to shape public opinion and shape behavior, and examples abound. Persuasive speech examples include virtually any topic – voting, racism, school uniforms, safety, organ donation, recycling, and so on.

From a teenager asking his parents to go out with friends to an aspiring politician convincing voters to choose him, many people use a persuasive speech to convince their audience members to do something. A successful persuasive speech entails getting someone to take action and be swayed to the speaker’s side.

Table of Contents

What Is A Persuasive Speech?

While an informative speech aims to enlighten the audience about a particular subject, a persuasive speech aims to influence the audience — and convince them to accept a particular point of view. 

The central idea is to persuade, whether discussing a persuasive essay or ‌public speaking. This form of communication is a call to action for people to believe in and take action upon something.

Throughout history, persuasive speech ideas and their communicators have played a vital role in driving change, whether on a personal, community, societal, national, or even global level. 

We’ve seen leaders and important figures sway public opinions and spark movements. Persuasive speech has been there to raise awareness about a specific issue (e.g., labor rights, gender equality). People have been using such speeches to establish authority, negotiate, and, ultimately, urge the audience to join their side.

What Are Some Examples Of A Persuasive Speech Topic?

There’s a wide range of good persuasive speech topics . To give you an idea, here’s a list of persuasive speech topics:

• Social media is taking a toll on young people’s mental health
• Cell phones and too much screen time are making people lazier
• Violent video games make people more aggressive
• Why authorities must ban fast food for children
• Schools and workplaces should take more action to curb obesity rates
• Why public schools are better than private ones
• College athletes should undergo steroid tests
• There’s more to high school and college students than their GPAs
• Should award-giving bodies rely on the popular vote or the judges’ vote?
• There’s a need to regulate the use of painkillers more heavily
• Cloning must not be legalized
• More government budget should be allocated to health care
• Why businesses must invest in renewable energy
• Should military units be allowed to use drones in warfare?
• How freedom of religion is affecting society
• Libraries are becoming obsolete: A step-by-step guide on keeping them alive
• Should euthanasia be allowed in hospitals, clinical settings, and zoos?
• Developing countries must increase their minimum wage
• Global warming is getting more intense
• The death penalty must be abolished

What Is An Example Of How Start Of A Persuasive Speech?

Persuasion is an art. And when you’re given the chance to make a persuasive speech, one of the first things you must do is to settle down with a thesis statement. Then, you must identify at least two main points, pre-empt counterarguments, and organize your thoughts with a ‌persuasive speech outline.

Remember that your opening (and closing) statements should be strong. Right at the start, you must captivate your audience’s attention. You can give an impactful factual statement or pose a question that challenges conventional views. 

The success of a speech doesn’t only end with writing a persuasive one. You must also deliver it with impact. This means maintaining eye contact, keeping your posture open, and using a clear voice and an appropriate facial expression.

What Are The 3 Points To Persuasive Speech?

There are three pillars of a persuasive speech. First is ethos, which taps into the audience’s ethical beliefs. To convince them and establish your credibility, you must resonate with the morals they uphold. 

The second one is pathos, which refers to the emotional appeal of your narrative. One approach is to share an anecdote that your audience can relate to. To effectively appeal to your audience’s emotions, you must also use language, tone, diction, and images to paint a better picture of your main point.

On other other hand, logos appeals to logic. This is why it’s important to pepper your speech with facts.

How Are Persuasive Speeches Used?

You may know persuasive speeches as those stirring speeches delivered by politicians and civil rights and business leaders. In reality, you yourself could be using it in everyday life.

There are different types of persuasive speeches. While some mobilize bigger movements, others only persuade a smaller audience or even just one person.

You can use it in a personal context . For example, you’re convincing your parent to extend your curfew or eat at a certain restaurant. In grander ways, you can also use it to advocate for social and political movements. If you’re in business, marketing, or sales, you can use persuasive speech to promote your brand and convince others to buy your product or service. 

For example, a teen might try to persuade a parent to let them stay out beyond curfew, while a civil rights leader might use persuasion to encourage listeners to fight racism.

No matter the context of your speech, an effective persuasive speech can compel someone or a group of people to adopt a viewpoint, take a particular action, and change a behavior or belief.

What Are Persuasive Speech Examples?

This AI-created speech about walking shows how a persuasive speech is laid out, using Monroe’s Motivated Sequence (i.e., attention, need, satisfaction, visualization, and call to action) to convey the message that walking can overcome the risks of modern life

The introduction sets up the speech:

“Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners… We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?”

Unfortunately, lack of exercise leads to health problems. Walking can overcome the effects of lack of exercise, lethargy, and poor diet. The body of the speech delves into this concept in detail and then concludes with a call to the audience to walk more.

AI pick up the pattern that many living persons have perfected over the year.

Maya Angelou, an American poet and civil rights activist, delivered this compelling poem as a persuasive speech . The performance concludes with this inspiring message about overcoming hardship and discrimination: “Leaving behind nights of terror and fear, I rise/ Into a daybreak that’s wondrously clear, I rise/ Bringing the gifts that my ancestors gave/ I am the dream and the hope of the slave/ I rise, I rise, I rise.” 

What Are Some Historical Examples Of Persuasive Speech?

Maya Angelou is just one of the important figures who have delivered powerful speeches etched in history. These individuals have risen and relayed impactful messages, championing advocacies that would resonate with people during their time — and beyond.

Below are more moving examples of a persuasive speech:

The Gettysburg Address by Abraham Lincoln

Context: In November 1863, during the American Civil War, US President Abraham Lincoln delivered this speech in commemoration of the dedication of the Gettysburg National Ceremony (also known as the Soldiers’ National Ceremony).

Snippet: “Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated, can long endure. We are met on a great battlefield of that war. We come to dedicate a portion of it as a final resting place for those who died here, that the nation might live. This we may, in all propriety, do. 

“ But, in a larger sense, we can not dedicate, we can not consecrate, we can not hallow, this ground, The brave men, living and dead, who struggled here, have hallowed it, far above our poor power to add or detract. The world will little note nor long remember what we say here; while it can never forget what they did here. 

“ It is rather for us, the living, we here be dedicated to the great task remaining before us that, from these honored dead, we take increased devotion to that cause for which they here, gave the last full measure of devotion that we here highly resolve these dead shall not have died in vain; that the nation, shall have a new birth of freedom, and that government of the people, by the people, for the people, shall not perish from the earth.”

The Finest Hour by Winston Churchill

Context: In his nearly 40-minute long speech in June 1940, over a month since Winston Churchill became the British Prime Minister, he sparked hope that they could win the impending Battle of Britain during the Second World War. 

Snippet: “What General Weygand called the Battle of France is over. I expect that the Battle of Britain is about to begin. Upon this battle depends the survival of Christian civilization. Upon it depends our own British life, and the long continuity of our institutions and our Empire. The whole fury and might of the enemy must very soon be turned on us. Hitler knows that he will have to break us in this Island or lose the war. 

If we can stand up to him, all Europe may be free, and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, and perhaps more protracted, by the lights of perverted science. Let us, therefore, brace ourselves to our duties, and so bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, ‘This was their finest hour.’”

I Have a Dream by Mary Wollstonecraft

Context: In her 1792 speech, the British writer and women’s rights advocate shared her dream — that a day will come when women will be treated as rational human beings.

Snippet: “These may be termed utopian dreams. – Thanks to that Being who impressed them on my soul, and gave me sufficient strength of mind to dare to exert my own reason, till, becoming dependent only on him for the support of my virtue, I view, with indignation, the mistaken notions that enslave my sex. 

“ I love man as my fellow; but his scepter, real or usurped, extends not to me unless the reason of an individual demands my homage; and even then, the submission is to reason and not to man. In fact, the conduct of an accountable being must be regulated by the operations of its own reason; or on what foundation rests the throne of God?”

These snippets of their persuasive speech capture the very essence of this form of communication: to convince the audience through compelling and valid reasoning, evoking their feelings and moral principles, and motivating them to act and join a movement, big or small. 

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16 Effective Persuasive Language Techniques

Persuasive language is the language being used when convincing others for something. It can be seen and heard around you every day. You’ll see it in TV commercials, social media, magazines, billboards, and any other medium where advertisement campaigns are placed. While you may think persuasive language is only for the ones who communicate with the public to convince, it is actually helpful to learn it. At one point or another, you may have used it without noticing it, and you may also need to use it in the future. Persuasive language can be employed when you want others to believe your viewpoints and conclusions, accept your facts, and get someone to take a certain action. It can be done verbally, nonverbal, or even written. To make your message easier and more compelling, different techniques can be used. Your audience and your motive become the basis on which technique to use. Scroll down and read to know the commonly used techniques in persuasive language.

Your claim is your main point. It is the gist of your argument. When delivering a persuasive message, state your claim as clearly as possible. This will enable you to get your point across vividly and have your message be understood by your audience correctly. It also ensures that there is only one interpretation thus prevents leading to other interpretations. 

“I’d like you to eat dark chocolates because it is a healthier option compared to other sweet foods.”

2. Repetition

To emphasize your point, and reinforce an argument, you can do repetition. As you keep on repeating words or phrases, it creates a familiarity with your main point or message. This eventually stays in the mind of your audience thus making your message more memorable. To do this, choose the key points that you want to emphasize. Keep on repeating those words throughout your text or speech, however, remember to do it judiciously. If you overdo it, people will think the content of your message is redundant. Do it fluidly by repeating your main point in different ways. You can put it on your details, evidence, examples, and summary.

“You can easily choose from the alternatives that I offered you. Both of them are easy solutions.”

3. Colloquial Language

Using colloquial language is effective when persuading others because it makes your message clearer to them. Since it is common for people to use it, they will understand your point easily. Your audience can identify with you and feel as if you are on the same wavelength as them. Moreover, it sounds more friendly and can make your point appear more practical and realistic. To do this you can use slang when delivering your message. 

“If you follow their demands then you’re a bunch of half-wits.”

“Did you travel abroad just to follow his instructions? What a joke!”

4. Jargon words

While we are often told not to use jargon or complex terminology as much as possible, using them in the persuasive language is effective. This is helpful if your audience is professional or intellectual. Using jargon words and formal language can make you sound knowledgeable thus making your point sound reasonable and rational. 

“Share your advocacy to your clients to guide them to be aware of value-based purchasing.”

5. Emotive appeals

Engaging people’s feelings is another technique used to convince others. Most of the time, emotions become the motivation for why people do things. When people emotionally get in touch with you and are swayed by their emotions, they are more likely to agree with you. Through carefully choosing your words, you can evoke emotion from them. It may invite them to feel sympathy, disgust, guilt, anger, or excitement. To do this use emotive language or euphemism. 

Learn more about emotive language by reading  our article:  How To Communicate Your Emotions Into Words

“In some places across the country, you can see people agonizing from poverty. The locals are living without food nor shelter to live in. That’s why giving something of what we have no matter how small or big it may be would mean a lot to them.”

6. Inclusive language

Inclusive language is a technique where you try to create an impression that you and your audience are on the same side and share the same viewpoint. This is effective in persuasive language because you position your audience to agree with you by showing that you belong in a team, campaign, or project that they can be part of. To employ inclusive language use ‘us’, ‘we’, and ‘our’.

“We are in this together.”

“By doing your part we can mitigate the effect of this virus crisis.”

7. Rhetorical question

Rhetorical questions are questions that are asked but not required to be answered. They are often used to get the audience’s attention, imply certain answers, emphasize a point, or guide audiences to draw certain conclusions. When a rhetorical question is asked, an obvious answer is already posed to a particular issue. You just ask to make the audience think about the same question and realize that your point is rational, and to disagree with it seems foolish.

“Who wouldn’t want to progress to live in comfort?”

“Should we allow this malpractice to continue?”

8. Hyperbole

Hyperbole is the use of exaggeration. It is often used to make a point or emphasize it. Overstating can be effective as your point can be viewed as greater than it actually is and more urgent and important. Using exaggeration can make two things, to communicate value, or make the situation seem worse. By describing an extreme version of events, it creates a dramatic impact. This provokes strong emotional responses from your audience which makes them more likely to accept your viewpoint.  However, when using exaggerations, make sure that it is done appropriately and can be backed up by proof. 

“They are selling the best ice cream in the country.”

“They can do it in one second.”

9. Anecdotal evidence

An anecdote is a short story involving real-life events. It is used to illustrate a point and simplify complex issues. It triggers imagination thus makes your point more vivid and relatable thus keeps your audience engaged. By providing real stories your persuasive message sounds more realistic, credible, and interesting. It is effective especially when backed up by facts.

To know more about storytelling read:  How To Tell A Story In English

“Recently a colleague of mine experienced this dilemma first-hand”

“To give you an example, I’d like to share my experience on this issue.”

Bias is providing only a partial or one side of an issue to influence others. It is commonly used to highlight good reasoning to motives and ignore counter-arguments. To make this effective, state your claim and biases then explain why this one-sidedness helps and makes sense to your audience. 

“Our product is environmentally-friendly thus assures you that it is safe, sustainable and value for money.”

“The newly released phone is the best in the market today.”

11. Expert opinion

Quoting expert’s opinions can help your persuasion message sound more credible. Not only does it add substance but also puts more weight on your argument. When people see that experts agree with you, people are influenced and believe that it would be rational to agree with you. Do this by including quotes that refer to experts who agree with your viewpoint. Make sure that the personalities you will quote are respectable and well-known to make your claim stronger and believable.

“Dr. Murphy’s extensive research on the virus proves that it can be transmitted via… “

12. Facts and statistical evidence

Add weight to your argument by incorporating statistics and facts into your persuasive message. This is effective especially to an analytical audience. Including facts and statistics in your message shows that you researched and investigated your claim. It makes you appear that you know what you are talking about. Your message will be seen as valid since facts and statistics are unquestionable and irrefutable. Make sure that when using statistics it is accurate and taken from reliable sources.

“According to the survey presented by ABC statistics, 90% are… ”

“A recent survey conducted by ABC Statistics found that…”

13. Generalization

Generalization is a statement that suggests that what is true for some is true for the majority. It is often used to simplify an issue, and to prove that your claim is logical because the effect is experienced by many. This is effective if your audience stance is already on the same side as yours, but uncompelling to those that have doubts and proofs to disprove it. If you are going to employ it, use generalizations that tell commonly held beliefs that many accept or support. 

“Teenagers today are more expressive, vocal, and bolder.”

“The locals are skillful and entrepreneurial.”

14. Comparison

Comparison is a technique where you compare two things to present a point. It is another way to simplify complex issues. It can guide your audience to see the connection of things thus will help in making your audience agree with your point. Similes, metaphors, and analogies are often used to illustrate comparisons. 

“The shade of the newly launched lipstick is like red roses.” 

“Our fabric is as soft as cotton.”

A pun uses homophones, homonyms, or rhymes to play with words. The use of words that sound similar is intended to suggest a double meaning. This other meaning often represents a positive or negative connotation that influences the audience’s viewpoint or response on the issue. It is effective because its humor catches the attention and interest of your audience. 

“She is returning the dress she purchased because she is experiencing post-traumatic dress syndrome.”

16. Clichés

A cliché is an overused phrase. Although it is normally discouraged to use cliché, it can be effective when delivering your persuasive messages. Clichés allow you to communicate your viewpoints quickly. Since the expressions you are using are familiar and uncomplicated your audience can easily grasp and understand your point. This enables them to easily accept your idea. 

“We are doing our best to resolve it but we are still uncertain about the outcome. Time can only tell.”

The techniques given above are easy and simple to follow. By employing them, you will deliver a message that is compelling and convincing. Keep in mind that your aim is not to be manipulative. While sharing your message, remember that you have to persuade your audience with something that makes sense and beneficial to them to create a win-win situation. 

Learn the commonly used expression and how to incorporate persuasive language into your conversations. LingualBox offers courses that can help you improve communicating in English effectively. Avail your free trial class today.

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8 Types of Speeches to Captivate Any Audience

• The Speaker Lab
• May 8, 2024

Table of Contents

Words have power. In a speech, words can shift mountains, sway opinions, and light the fire for change. For anyone stepping up to the mic, knowing what kind of speech to deliver makes all the difference in winning over listeners. From informative talks to persuasive pitches, each type of speech serves a unique purpose and requires a specific approach. In this post, we’ll explore the 8 essential types of speeches you need to know to become a master communicator:

• Informative speeches
• Persuasive speeches
• Demonstration speeches
• Entertaining speeches
• Special occasion speeches
• Impromptu speeches
• Debate speeches
• Acceptance speeches

Let’s get started!

Types of Speeches to Master for Success

Every single day people across the world stand up in front of some kind of audience and speak. While the core purpose of any speech is to deliver a message to an audience, the type of message and manner in which it’s delivered helps us distinguish a given speech from others. As a result, we can categorize speeches based on four main concepts: entertaining, informing, demonstrating and persuading. Let’s take a look at each.

Informative Speech

In an informative speech , the presenter will share information about a particular person, place, object, process, concept, or issue by defining, describing, or explaining. The primary purpose of informative presentations is to share one’s knowledge of a subject with an audience. Reasons for making an informative speech vary widely.

For example, you might be asked to report to a group of managers how your latest project is coming along. Similarly, a local community group might wish to hear about your volunteer activities in New Orleans during spring break, or your classmates may want you to share your expertise on Mediterranean cooking.

Persuasive Speech

A persuasive speech proposes to change a person’s beliefs or actions on a particular issue. The presenter takes a side and gives his/her opinion with factual evidence to support their viewpoint. The topics tend to be debatable and the speech itself should have a convincing tone.

Demonstrative Speech

As the name suggests, a demonstrative speech is the type of speech you want to give to demonstrate how something works or how to do a certain thing. A demonstrative speech utilizes the use of visual aids and/or physical demonstration along with the information provided. Some might argue that demonstrative speeches are a subclass of informative speeches, but they’re different enough to be considered two distinct types. Think of it as the difference between explaining the history and tradition of gumbo as opposed to actually teaching a crowd how to make gumbo.

Entertaining Speech

The core purpose of an entertaining speech is to amuse the audience, and obviously, entertain them. They’re usually less formal in nature to help communicate emotions rather than to simply deliver facts. Some examples include speeches given by maids of honor or best men at weddings, acceptance speeches at the Oscars, or even the one given by a school’s principal before or after a talent show.

Special Occasion Speech

Beyond the four main types of public speeches we mentioned, there are a few other different types of speeches worth exploring, namely, special occasion speeches. Often shorter than other types of speeches, special occasion speeches focus on the occasion at hand, whether it’s a wedding , funeral , awards ceremony , or other special event. The goal is to connect with the audience on an emotional level and deliver a heartfelt message that resonates with the occasion. Personal stories, anecdotes, and expressions of gratitude are common elements in special occasion speeches.

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How to Deliver an Engaging Informative Speech

In an informative speech, the presenter will share information about a particular person, place, object, process, concept, or issue by defining, describing, or explaining. An informative speech’s purpose is to simplify complex theories into simpler, easier-to-digest and less ambiguous ideas. In other words, the goal of this type of speech is to convey information accurately.

Choose a Specific Topic

The first step in delivering an engaging informative speech is to choose a specific topic. Trying to cover too much ground in a single speech can be overwhelming for both the speaker and the audience. By narrowing your focus to a specific aspect of a larger topic, you can provide more in-depth information and keep your audience engaged. For example, instead of trying to explain the entire history of the internet, you could focus on the development of social media platforms.

Simplify Complex Concepts

One of the main goals of an informative speech is to simplify complex theories and concepts into more easily understandable ideas. This requires breaking down information into smaller, more digestible chunks. Use analogies, examples, and visual aids to help illustrate your points and make the information more relatable to your audience. Remember, your goal is to provide a general understanding of the topic, not to overwhelm your listeners with technical jargon or minute details.

Engage Your Audience

Keeping your audience engaged is crucial for the success of your informative speech. One way to do this is by using storytelling techniques to make the information more interesting and memorable. You can also ask rhetorical questions, encourage audience participation, and use humor when appropriate. By making your speech interactive and dynamic, you’ll be more likely to hold your audience’s attention and effectively communicate your message.

Use Visual Aids

Visual aids can be a powerful tool in an informative speech. They help to reinforce your message, clarify complex ideas, and make your presentation more engaging. Some effective visual aids include charts, graphs, images, videos, and physical objects. Just be sure not to rely too heavily on visuals at the expense of your content.

Practice and Refine

As with any type of public speaking, practice is essential for delivering a successful informative speech. Rehearse your presentation multiple times, paying attention to your pacing, tone, and body language. Consider practicing in front of a mirror, recording yourself, or presenting to a small group of friends or colleagues for feedback. Use their input to refine your speech and make improvements before the big day.

Mastering the Art of Persuasive Speaking

Speeches can be delivered to serve various purposes. A persuasive speech proposes to change a person’s beliefs or actions on a particular issue. Accordingly, the presenter takes a side and gives his/her opinion, supporting their argument with factual evidence.

Know Your Audience

The first step in crafting a persuasive speech is to know your audience. Understanding their beliefs, values, and concerns will help you tailor your message to resonate with them. In particular, consider factors such as age, gender, cultural background, and education level when analyzing your audience. This information will guide you in choosing the most effective arguments and examples to support your position.

Use Persuasive Language

The language you use in your persuasive speech can have a significant impact on how your audience receives your message. Use powerful, emotive words that evoke a strong response from your listeners.

Rhetorical devices such as repetition, metaphors, and rhetorical questions can also be effective in persuading your audience. However, be careful not to overuse techniques like pathos , as they can come across as manipulative or insincere if employed too frequently.

Provide Strong Evidence

To convince your audience to adopt your point of view, you need to provide strong evidence to support your claims. Use facts, statistics, expert opinions, and real-life examples to bolster your arguments. In addition, be sure to cite credible sources and present the information in a clear, logical manner. Finally, anticipate potential counterarguments and address them proactively to strengthen your position.

Inspire Positive Change

The goal of this type of speech is not only to change minds but also to inspire positive action. Conclude your persuasive speech with a clear call-to-action, urging your audience to take specific steps towards implementing the change you advocate for. In addition, paint a vivid picture of the benefits that will result from adopting your position, and make it easy for your listeners to understand how they can contribute to the cause.

Address Counterarguments

No matter how compelling your arguments may be, there will always be those who disagree with your position. To deliver a truly persuasive speech, you must anticipate and address potential counterarguments. That means acknowledging the validity of opposing viewpoints and then providing evidence to refute them. By demonstrating that you have considered alternative perspectives, you’ll come across as more credible and trustworthy to your audience.

Demonstrative Speeches: A Step-by-Step Guide

If you’ve ever watched a cooking show or a DIY tutorial, you’ve seen a demonstrative speech in action. This type of speech is all about teaching your audience how to do something, step by step. The key to a successful demonstrative speech is to be organized and concise. You need to break down the process into clear, easy-to-follow steps that your audience can grasp and replicate themselves.

Choose a Relevant Topic

When selecting a topic for your demonstrative speech, choose something that’s relevant and useful to your audience. It can be about anything that requires a demonstration, such as cooking a recipe, performing a science experiment, using a software program, or even tying a tie.

Consider your audience’s interests and needs. What skills or knowledge would benefit them the most? Choosing a topic that resonates with your listeners will keep them engaged and motivated to learn.

Plan Your Demonstration

Once you have your topic, it’s time to plan your demonstration from start to finish. Break down the process into logical, sequential steps. Consider the supplies or equipment you’ll need and any potential challenges or safety concerns. Creating an outline can help you stay organized and ensure you don’t miss any crucial steps. Remember, your goal is to make the process as clear and straightforward as possible for your audience.

Prepare Your Materials

Gather all the necessary materials, props, or visual aids you’ll need for your demonstration. Visual aids like props, slides, or even live demonstrations are incredibly helpful in illustrating your points. They can help your audience better understand and remember the steps you’re teaching them. During your speech, make sure everything is in working order and easily accessible.

A great demonstrative speech is not only informative but also engaging. You need to ignite a sense of enthusiasm and curiosity in your audience. Encourage them to ask questions and participate in the demonstration if possible.

In addition, use clear, concise language and maintain eye contact with your listeners. Inject some personality and humor into your delivery to keep things interesting and relatable.

Allow Time for Questions

After your demonstration, allow time for your audience to ask questions or seek clarification. This interaction can help reinforce their understanding and show that you’re invested in their learning.

At the end of your presentation, encourage your listeners to try out the skill or technique themselves. Finally, provide any additional resources or tips that can help them succeed. Remember, your ultimate goal is to empower your audience with new knowledge and abilities.

The Power of Entertaining Speeches

Sometimes, the best way to captivate an audience is simply to entertain them. An entertaining speech can range from a humorous anecdote at a conference to a moving story at a fundraiser. If you want to nail this type of speech, you need to engage your listeners and leave them with a memorable message.

As with any speech, understanding your audience is crucial for an entertaining speech. What kind of humor or stories will they appreciate? What tone and style will resonate with them? Consider factors like age, background, and the event itself. A joke that lands well at a casual gathering might not be appropriate for a formal business meeting.

Use Humor Effectively

Humor is a powerful tool in entertaining speeches, but it must be used skillfully. A well-crafted joke can break the ice, lighten the mood, and make your message more memorable. However, humor can also backfire if it’s offensive, inappropriate, or poorly delivered. Make sure your jokes are tasteful, relevant, and well-rehearsed. If you’re not confident in your comedic abilities, it’s better to err on the side of caution.

Share Personal Anecdotes

Personal stories and anecdotes can be incredibly effective in entertaining speeches. They help humanize you as a speaker as well as create a connection with your audience. As such, choose stories that are relevant to your message and that highlight your unique experiences or perspectives. Use descriptive language and engaging delivery to draw your listeners into the narrative.

An entertaining speech is all about engagement. You want your audience to be actively involved and invested in your message. In order to achieve this, use techniques like rhetorical questions, audience participation, or even props to keep your listeners engaged. Additionally, make eye contact, vary your tone and pace, and use gestures to emphasize key points.

End on a High Note

The conclusion of your entertaining speech is just as important as the beginning. You want to leave your audience with a positive, memorable impression. To accomplish this, consider ending with a call to action, a thought-provoking question, or a powerful quote. Tie your conclusion back to your main message and leave your listeners with something to ponder or act upon.

Captivating Your Audience with Special Occasion Speeches

Not all speeches are about imparting knowledge or persuading opinions. Sometimes, a speech’s primary purpose is to entertain, inspire, or commemorate a special event. This type of speech is known as a special occasion speech . Whether it’s a wedding toast, a eulogy , or an acceptance speech, special occasion speeches require a unique approach. Here are some tips for crafting a memorable and impactful special occasion speech.

Understand the Occasion

Every special occasion has its own unique tone, purpose, and expectations. A wedding toast, for example, is typically light-hearted and celebratory, while a eulogy is more somber and reflective. Before you start writing your speech, make sure you understand the nature of the occasion and the role your speech will play. This context will guide your content, tone, and delivery.

Special occasion speeches are often delivered to a specific group of people who share a connection to the event or honoree. As such, it’s crucial to tailor your speech to resonate with this particular audience. Consider their relationship to the occasion, their background, and their expectations. What stories, anecdotes, or insights will they appreciate and relate to?

Use Appropriate Humor

Humor can be a powerful tool in special occasion speeches, especially in celebratory situations like weddings or retirements. A well-placed joke or funny story can help break the ice, engage the audience, and create a warm, positive atmosphere. However, it’s important to use humor appropriately and tastefully. Avoid jokes that might be offensive, insensitive, or ill-suited to the occasion. When in doubt, err on the side of caution.

Share Personal Stories

Special occasion speeches often revolve around honoring or commemorating a person, relationship, or milestone. By sharing personal stories or anecdotes, you can help bring your speech to life and create an emotional connection with your audience. Choose stories that highlight the qualities or experiences you want to celebrate. In addition, use vivid details and descriptive language to help your audience visualize and engage with your memories.

Express Gratitude

Many special occasion speeches, such as wedding toasts or acceptance speeches, involve expressing gratitude to those who have supported or contributed to the occasion. Accordingly, take time to acknowledge and thank the people who have made the event possible or played a significant role in your life. Be specific in your praise and sincere in your appreciation.

Impromptu Speaking: Tips for Thinking on Your Feet

Imagine you’re at a meeting and your boss suddenly calls on you to share your thoughts on the project. Or maybe you’re at a networking event and someone asks you to introduce yourself to the group. These scenarios can be nerve-wracking, especially if you’re not prepared. That’s where impromptu speaking comes in.

Impromptu speeches are delivered without prior preparation or planning. You’re given a topic or question on the spot and must quickly organize your thoughts to deliver a coherent speech. It’s an essential skill that tests your ability to think on your feet and communicate effectively in spontaneous situations.

Stay Calm and Focused

When faced with an impromptu speech , the first thing to do is stay calm. Take a deep breath and focus on the task at hand. Remember, the audience wants you to succeed, so don’t let nerves get the best of you.

Use a Simple Structure

To quickly organize your thoughts, use a simple structure like the P-R-E-P method: Point, Reason, Example, Point. Start with your main point, give a reason to support it, provide an example, and then reiterate your point. This structure will help you stay on track and deliver a clear message.

Draw from Personal Experiences

When you’re put on the spot, it’s easier to draw from personal experiences than to try to come up with something completely new. Share a relevant story or anecdote that supports your point. This will help you communicate emotions and connect with your audience.

Even though you’re speaking off the cuff, don’t forget to engage your audience. Make eye contact, use gestures, and vary your tone of voice. These techniques will help you capture and maintain your audience’s attention.

Practice Regularly

Like any skill, impromptu speaking improves with practice. Seek out opportunities to speak on the spot, whether it’s at work, in social situations, or even just with friends and family. The more you do it, the more comfortable and confident you’ll become.

Debate Speeches: Crafting Compelling Arguments

Debate speeches are a common type of speech, especially in school competitions. They involve presenting arguments and evidence to support a particular viewpoint on a topic. Whether you’re a high school or college student, mastering the art of debate can be a valuable skill.

Research Your Topic

The first step in crafting a compelling debate speech is to thoroughly research your topic. Gather facts, statistics, and expert opinions to support your argument. Make sure to use reputable sources and fact-check your information.

Develop Your Argument

Once you’ve done your research, it’s time to develop your argument. Choose your strongest points and organize them in a logical manner. Use persuasive language and rhetorical devices to make your case more compelling.

Anticipate Counterarguments

In a debate, you must be prepared to defend your position against counterarguments. Anticipate what your opponent might say and have rebuttals ready. This requires critical thinking and the ability to think on your feet.

The language you use in your debate speech can make a big difference. Use strong, active verbs and vivid imagery to paint a picture in your audience’s mind. Rhetorical questions, repetition, and tricolons (a series of three parallel elements) can also be effective persuasive devices.

Deliver with Confidence

Finally, deliver your debate speech with confidence. Speak clearly, maintain eye contact, and use gestures to emphasize your points. Remember, your delivery is just as important as the content of your speech.

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Delivering Powerful Acceptance Speeches

Whether you’re accepting an award at work or being honored at a community event, an acceptance speech is your chance to express gratitude and share your story. Here are some tips for delivering a powerful acceptance speech.

First, express gratitude. Thank the organization presenting the award, as well as any individuals who have supported you along the way. Be specific in your thanks and show genuine appreciation.

Share a Personal Story

An acceptance speech is a great opportunity to share a personal story that relates to the award or honor you’re receiving. This could be a story of overcoming obstacles, learning an important lesson, or achieving a goal. Your story will help the audience connect with you on a personal level.

Inspire Your Audience

Use your acceptance speech to inspire your audience. Share the lessons you’ve learned or the wisdom you’ve gained. Additionally, encourage others to pursue their dreams and never give up. Your words have the power to motivate and uplift those listening.

Keep It Concise

While it’s important to express gratitude and share your story, it’s also important to keep your acceptance speech concise. Aim for a speech that’s no more than 3-5 minutes long. Be mindful of the time and the event schedule.

Practice and Prepare

Finally, practice and prepare for your acceptance speech. Write out your key points and practice delivering your speech out loud. This will help you feel more confident and prepared when the big moment arrives.

When it comes to rocking public speaking, getting a grip on the different types of speeches is the first step. Then you know whether to share info, sway opinions, show how it’s done, or just give your audience a good time. As a result, you can really make your speeches hit home and stick with your audience.

Remember, no matter what type of speech you’re giving, the key to success lies in understanding your purpose, knowing your audience, and adapting your message accordingly. With practice and persistence, you’ll soon be able to captivate any crowd, no matter the occasion.

So go forth, speak with confidence, and let your voice be heard. The world is waiting for your message!

• Last Updated: May 7, 2024

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40 famous persuasive speeches you need to hear.

Written by Kai Xin Koh

Across eras of calamity and peace in our world’s history, a great many leaders, writers, politicians, theorists, scientists, activists and other revolutionaries have unveiled powerful rousing speeches in their bids for change. In reviewing the plethora of orators across tides of social, political and economic change, we found some truly rousing speeches that brought the world to their feet or to a startling, necessary halt. We’ve chosen 40 of the most impactful speeches we managed to find from agents of change all over the world – a diversity of political campaigns, genders, positionalities and periods of history. You’re sure to find at least a few speeches in this list which will capture you with the sheer power of their words and meaning!

1. I have a dream by MLK

“I have a dream that one day down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification – one day right there in Alabama little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers. I have a dream today. I have a dream that one day every valley shall be exalted, and every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight, and the glory of the Lord shall be revealed and all flesh shall see it together. This is our hope. This is the faith that I go back to the South with. With this faith we will be able to hew out of the mountain of despair a stone of hope. With this faith we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood. With this faith we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day. This will be the day, this will be the day when all of God’s children will be able to sing with new meaning “My country ’tis of thee, sweet land of liberty, of thee I sing. Land where my father’s died, land of the Pilgrim’s pride, from every mountainside, let freedom ring!”

Unsurprisingly, Martin Luther King’s speech comes up top as the most inspiring speech of all time, especially given the harrowing conditions of African Americans in America at the time. In the post-abolition era when slavery was outlawed constitutionally, African Americans experienced an intense period of backlash from white supremacists who supported slavery where various institutional means were sought to subordinate African American people to positions similar to that of the slavery era. This later came to be known as the times of Jim Crow and segregation, which Martin Luther King powerfully voiced his vision for a day when racial discrimination would be a mere figment, where equality would reign.

2. Tilbury Speech by Queen Elizabeth I

“My loving people, We have been persuaded by some that are careful of our safety, to take heed how we commit our selves to armed multitudes, for fear of treachery; but I assure you I do not desire to live to distrust my faithful and loving people. Let tyrants fear. I have always so behaved myself that, under God, I have placed my chiefest strength and safeguard in the loyal hearts and good-will of my subjects; and therefore I am come amongst you, as you see, at this time, not for my recreation and disport, but being resolved, in the midst and heat of the battle, to live and die amongst you all; to lay down for my God, and for my kingdom, and my people, my honour and my blood, even in the dust. I know I have the body of a weak, feeble woman; but I have the heart and stomach of a king, and of a king of England too, and think foul scorn that Parma or Spain, or any prince of Europe, should dare to invade the borders of my realm; to which rather than any dishonour shall grow by me, I myself will take up arms, I myself will be your general, judge, and rewarder of every one of your virtues in the field. I know already, for your forwardness you have deserved rewards and crowns; and We do assure you on a word of a prince, they shall be duly paid. In the mean time, my lieutenant general shall be in my stead, than whom never prince commanded a more noble or worthy subject; not doubting but by your obedience to my general, by your concord in the camp, and your valour in the field, we shall shortly have a famous victory over these enemies of my God, of my kingdom, and of my people.”

While at war with Spain, Queen Elizabeth I was most renowned for her noble speech rallying the English troops against their comparatively formidable opponent. Using brilliant rhetorical devices like metonymy, meronymy, and other potent metaphors, she voiced her deeply-held commitment as a leader to the battle against the Spanish Armada – convincing the English army to keep holding their ground and upholding the sacrifice of war for the good of their people. Eventually against all odds, she led England to victory despite their underdog status in the conflict with her confident and masterful oratory.

3. Woodrow Wilson, address to Congress (April 2, 1917)

“The world must be made safe for democracy. Its peace must be planted upon the tested foundations of political liberty. We have no selfish ends to serve. We desire no conquest, no dominion. We seek no indemnities for ourselves, no material compensation for the sacrifices we shall freely make. We are but one of the champions of the rights of mankind. We shall be satisfied when those rights have been made as secure as the faith and the freedom of nations can make them. Just because we fight without rancor and without selfish object, seeking nothing for ourselves but what we shall wish to share with all free peoples, we shall, I feel confident, conduct our operations as belligerents without passion and ourselves observe with proud punctilio the principles of right and of fair play we profess to be fighting for. … It will be all the easier for us to conduct ourselves as belligerents in a high spirit of right and fairness because we act without animus, not in enmity toward a people or with the desire to bring any injury or disadvantage upon them, but only in armed opposition to an irresponsible government which has thrown aside all considerations of humanity and of right and is running amuck. We are, let me say again, the sincere friends of the German people, and shall desire nothing so much as the early reestablishment of intimate relations of mutual advantage between us—however hard it may be for them, for the time being, to believe that this is spoken from our hearts. We have borne with their present government through all these bitter months because of that friendship—exercising a patience and forbearance which would otherwise have been impossible. We shall, happily, still have an opportunity to prove that friendship in our daily attitude and actions toward the millions of men and women of German birth and native sympathy who live among us and share our life, and we shall be proud to prove it toward all who are in fact loyal to their neighbors and to the government in the hour of test. They are, most of them, as true and loyal Americans as if they had never known any other fealty or allegiance. They will be prompt to stand with us in rebuking and restraining the few who may be of a different mind and purpose. If there should be disloyalty, it will be dealt with with a firm hand of stern repression; but, if it lifts its head at all, it will lift it only here and there and without countenance except from a lawless and malignant few. It is a distressing and oppressive duty, gentlemen of the Congress, which I have performed in thus addressing you. There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free. To such a task we can dedicate our lives and our fortunes, everything that we are and everything that we have, with the pride of those who know that the day has come when America is privileged to spend her blood and her might for the principles that gave her birth and happiness and the peace which she has treasured. God helping her, she can do no other.”

On April 2, 1917, President Woodrow Wilson of the USA delivered his address to Congress, calling for declaration of war against what was at the time, a belligerent and aggressive Germany in WWI. Despite his isolationism and anti-war position earlier in his tenure as president, he convinced Congress that America had a moral duty to the world to step out of their neutral observer status into an active role of world leadership and stewardship in order to liberate attacked nations from their German aggressors. The idealistic values he preached in his speech left an indelible imprint upon the American spirit and self-conception, forming the moral basis for the country’s people and aspirational visions to this very day.

4. Ain’t I A Woman by Sojourner Truth

“That man over there says that women need to be helped into carriages, and lifted over ditches, and to have the best place everywhere. Nobody ever helps me into carriages, or over mud-puddles, or gives me any best place! And ain’t I a woman? Look at me! Look at my arm! I have ploughed and planted, and gathered into barns, and no man could head me! And ain’t I a woman? I could work as much and eat as much as a man – when I could get it – and bear the lash as well! And ain’t I a woman? I have borne thirteen children, and seen most all sold off to slavery, and when I cried out with my mother’s grief, none but Jesus heard me! And ain’t I a woman? … If the first woman God ever made was strong enough to turn the world upside down all alone, these women together ought to be able to turn it back , and get it right side up again! And now they is asking to do it, the men better let them.”

Hailing from a background of slavery and oppression, Sojourner Truth was one of the most revolutionary advocates for women’s human rights in the 1800s. In spite of the New York Anti-Slavery Law of 1827, her slavemaster refused to free her. As such, she fled, became an itinerant preacher and leading figure in the anti-slavery movement. By the 1850s, she became involved in the women’s rights movement as well. At the 1851 Women’s Rights Convention held in Akron, Ohio, she delivered her illuminating, forceful speech against discrimination of women and African Americans in the post-Civil War era, entrenching her status as one of the most revolutionary abolitionists and women’s rights activists across history.

5. The Gettsyburg Address by Abraham Lincoln

“Fondly do we hope, fervently do we pray, that this mighty scourge of war may speedily pass away. Yet, if God wills that it continue until all the wealth piled by the bondsman’s two hundred and fifty years of unrequited toil shall be sunk, and until every drop of blood drawn with the lash shall be paid by another drawn with the sword, as was said three thousand years ago, so still it must be said “the judgments of the Lord are true and righteous altogether.” With malice toward none, with charity for all, with firmness in the right as God gives us to see the right, let us strive on to finish the work we are in, to bind up the nation’s wounds, to care for him who shall have borne the battle and for his widow and his orphan, to do all which may achieve and cherish a just and lasting peace among ourselves and with all nations.”

President Abraham Lincoln had left the most lasting legacy upon American history for good reason, as one of the presidents with the moral courage to denounce slavery for the national atrocity it was. However, more difficult than standing up for the anti-slavery cause was the task of unifying the country post-abolition despite the looming shadows of a time when white Americans could own and subjugate slaves with impunity over the thousands of Americans who stood for liberation of African Americans from discrimination. He urged Americans to remember their common roots, heritage and the importance of “charity for all”, to ensure a “just and lasting peace” among within the country despite throes of racial division and self-determination.

6. Woman’s Rights to the Suffrage by Susan B Anthony

“For any State to make sex a qualification that must ever result in the disfranchisement of one entire half of the people is to pass a bill of attainder, or an ex post facto law, and is therefore a violation of the supreme law of the land. By it the blessings of liberty are for ever withheld from women and their female posterity. To them this government has no just powers derived from the consent of the governed. To them this government is not a democracy. It is not a republic. It is an odious aristocracy; a hateful oligarchy of sex; the most hateful aristocracy ever established on the face of the globe; an oligarchy of wealth, where the right govern the poor. An oligarchy of learning, where the educated govern the ignorant, or even an oligarchy of race, where the Saxon rules the African, might be endured; but this oligarchy of sex, which makes father, brothers, husband, sons, the oligarchs over the mother and sisters, the wife and daughters of every household–which ordains all men sovereigns, all women subjects, carries dissension, discord and rebellion into every home of the nation. Webster, Worcester and Bouvier all define a citizen to be a person in the United States, entitled to vote and hold office. The only question left to be settled now is: Are women persons? And I hardly believe any of our opponents will have the hardihood to say they are not. Being persons, then, women are citizens; and no State has a right to make any law, or to enforce any old law, that shall abridge their privileges or immunities. Hence, every discrimination against women in the constitutions and laws of the several States is today null and void, precisely as in every one against Negroes.”

Susan B. Anthony was a pivotal leader in the women’s suffrage movement who helped to found the National Woman Suffrage Association with Elizabeth Cady Stanton and fight for the constitutional right for women to vote. She courageously and relentlessly advocated for women’s rights, giving speeches all over the USA to convince people of women’s human rights to choice and the ballot. She is most well known for her act of righteous rebellion in 1872 when she voted in the presidential election illegally, for which she was arrested and tried unsuccessfully. She refused to pay the $100 fine in a bid to reject the demands of the American system she denounced as a ‘hateful oligarchy of sex’, sparking change with her righteous oratory and inspiring many others in the women’s suffrage movement within and beyond America.

7. Vladimir Lenin’s Speech at an International Meeting in Berne, February 8, 1916

“It may sound incredible, especially to Swiss comrades, but it is nevertheless true that in Russia, also, not only bloody tsarism, not only the capitalists, but also a section of the so-called or ex-Socialists say that Russia is fighting a “war of defence,” that Russia is only fighting against German invasion. The whole world knows, however, that for decades tsarism has been oppressing more than a hundred million people belonging to other nationalities in Russia; that for decades Russia has been pursuing a predatory policy towards China, Persia, Armenia and Galicia. Neither Russia, nor Germany, nor any other Great Power has the right to claim that it is waging a “war of defence”; all the Great Powers are waging an imperialist, capitalist war, a predatory war, a war for the oppression of small and foreign nations, a war for the sake of the profits of the capitalists, who are coining golden profits amounting to billions out of the appalling sufferings of the masses, out of the blood of the proletariat. … This again shows you, comrades, that in all countries of the world real preparations are being made to rally the forces of the working class. The horrors of war and the sufferings of the people are incredible. But we must not, and we have no reason whatever, to view the future with despair. The millions of victims who will fall in the war, and as a consequence of the war, will not fall in vain. The millions who are starving, the millions who are sacrificing their lives in the trenches, are not only suffering, they are also gathering strength, are pondering over the real cause of the war, are becoming more determined and are acquiring a clearer revolutionary understanding. Rising discontent of the masses, growing ferment, strikes, demonstrations, protests against the war—all this is taking place in all countries of the world. And this is the guarantee that the European War will be followed by the proletarian revolution against capitalism”

Vladimir Lenin remains to this day one of the most lauded communist revolutionaries in the world who brought the dangers of imperialism and capitalism to light with his rousing speeches condemning capitalist structures of power which inevitably enslave people to lives of misery and class stratification. In his genuine passion for the rights of the working class, he urged fellow comrades to turn the “imperialist war” into a “civil” or class war of the proletariat against the bourgeoisie. He encouraged the development of new revolutionary socialist organisations, solidarity across places in society so people could unite against their capitalist overlords, and criticised nationalism for its divisive effect on the socialist movement. In this speech especially, he lambasts “bloody Tsarism” for its oppression of millions of people of other nationalities in Russia, calling for the working class people to revolt against the Tsarist authority for the proletariat revolution to succeed and liberate them from class oppression.

8. I Have A Dream Speech by Mary Wollstonecraft

“If, I say, for I would not impress by declamation when Reason offers her sober light, if they be really capable of acting like rational creatures, let them not be treated like slaves; or, like the brutes who are dependent on the reason of man, when they associate with him; but cultivate their minds, give them the salutary, sublime curb of principle, and let them attain conscious dignity by feeling themselves only dependent on God. Teach them, in common with man, to submit to necessity, instead of giving, to render them more pleasing, a sex to morals. Further, should experience prove that they cannot attain the same degree of strength of mind, perseverance, and fortitude, let their virtues be the same in kind, though they may vainly struggle for the same degree; and the superiority of man will be equally clear, if not clearer; and truth, as it is a simple principle, which admits of no modification, would be common to both. Nay, the order of society as it is at present regulated would not be inverted, for woman would then only have the rank that reason assigned her, and arts could not be practised to bring the balance even, much less to turn it.”

In her vindication of the rights of women, Mary Wollstonecraft was one of the pioneers of the feminist movement back in 1792 who not only theorised and advocated revolutionarily, but gave speeches that voiced these challenges against a dominantly sexist society intent on classifying women as irrational less-than-human creatures to be enslaved as they were. In this landmark speech, she pronounces her ‘dream’ of a day when women would be treated as the rational, deserving humans they are, who are equal to man in strength and capability. With this speech setting an effective precedent for her call to equalize women before the law, she also went on to champion the provision of equal educational opportunities to women and girls, and persuasively argued against the patriarchal gender norms which prevented women from finding their own lot in life through their being locked into traditional institutions of marriage and motherhood against their will.

9. First Inaugural Speech by Franklin D Roosevelt

“So, first of all, let me assert my firm belief that the only thing we have to fear is…fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance. In every dark hour of our national life a leadership of frankness and of vigor has met with that understanding and support of the people themselves which is essential to victory. And I am convinced that you will again give that support to leadership in these critical days. … More important, a host of unemployed citizens face the grim problem of existence, and an equally great number toil with little return. Only a foolish optimist can deny the dark realities of the moment. Our greatest primary task is to put people to work. This is no unsolvable problem if we face it wisely and courageously. There are many ways in which it can be helped, but it can never be helped merely by talking about it. We must act and act quickly. … I am prepared under my constitutional duty to recommend the measures that a stricken Nation in the midst of a stricken world may require. These measures, or such other measures as the Congress may build out of its experience and wisdom, I shall seek, within my constitutional authority, to bring to speedy adoption. But in the event that the Congress shall fail to take one of these two courses, and in the event that the national emergency is still critical, I shall not evade the clear course of duty that will then confront me. I shall ask the Congress for the one remaining instrument to meet the crisis — broad Executive power to wage a war against the emergency, as great as the power that would be given to me if we were in fact invaded by a foreign foe.”

Roosevelt’s famous inaugural speech was delivered in the midst of a period of immense tension and strain under the Great Depression, where he highlighted the need for ‘quick action’ by Congress to prepare for government expansion in his pursuit of reforms to lift the American people out of devastating poverty. In a landslide victory, he certainly consolidated the hopes and will of the American people through this compelling speech.

10. The Hypocrisy of American Slavery by Frederick Douglass

“What to the American slave is your Fourth of July? I answer, a day that reveals to him more than all other days of the year, the gross injustice and cruelty to which he is the constant victim. To him your celebration is a sham; your boasted liberty an unholy license; your national greatness, swelling vanity; your sounds of rejoicing are empty and heartless; your shouts of liberty and equality, hollow mock; your prayers and hymns, your sermons and thanksgivings, with all your religious parade and solemnity, are to him mere bombast, fraud, deception, impiety, and hypocrisy – a thin veil to cover up crimes which would disgrace a nation of savages. There is not a nation of the earth guilty of practices more shocking and bloody than are the people of these United States at this very hour. Go search where you will, roam through all the monarchies and despotisms of the Old World, travel through South America, search out every abuse and when you have found the last, lay your facts by the side of the everyday practices of this nation, and you will say with me that, for revolting barbarity and shameless hypocrisy, America reigns without a rival.”

On 4 July 1852, Frederick Douglass gave this speech in Rochester, New York, highlighting the hypocrisy of celebrating freedom while slavery continues. He exposed the ‘revolting barbarity and shameless hypocrisy’ of slavery which had gone unabolished amidst the comparatively obscene celebration of independence and liberty with his potent speech and passion for the anti-abolition cause. After escaping from slavery, he went on to become a national leader of the abolitionist movement in Massachusetts and New York with his oratory and incisive antislavery writings. To this day, his fierce activism and devotion to exposing virulent racism for what it was has left a lasting legacy upon pro-Black social movements and the overall sociopolitical landscape of America.

11. Still I Rise by Maya Angelou

“You may write me down in history With your bitter, twisted lies, You may trod me in the very dirt But still, like dust, I’ll rise. Does my sassiness upset you? Why are you beset with gloom? ’Cause I walk like I’ve got oil wells Pumping in my living room. Just like moons and like suns, With the certainty of tides, Just like hopes springing high, Still I’ll rise. Did you want to see me broken? Bowed head and lowered eyes? Shoulders falling down like teardrops, Weakened by my soulful cries? Does my haughtiness offend you? Don’t you take it awful hard ’Cause I laugh like I’ve got gold mines Diggin’ in my own backyard. You may shoot me with your words, You may cut me with your eyes, You may kill me with your hatefulness, But still, like air, I’ll rise. Does my sexiness upset you? Does it come as a surprise That I dance like I’ve got diamonds At the meeting of my thighs? Out of the huts of history’s shame I rise Up from a past that’s rooted in pain I rise I’m a black ocean, leaping and wide, Welling and swelling I bear in the tide. Leaving behind nights of terror and fear I rise Into a daybreak that’s wondrously clear I rise Bringing the gifts that my ancestors gave, I am the dream and the hope of the slave. I rise I rise I rise.”

With her iconic poem Still I Rise , Maya Angelou is well-known for uplifting fellow African American women through her empowering novels and poetry and her work as a civil rights activist. Every bit as lyrical on the page, her recitation of Still I Rise continues to give poetry audiences shivers all over the world, inspiring women of colour everywhere to keep the good faith in striving for equality and peace, while radically believing in and empowering themselves to be agents of change. A dramatic reading of the poem will easily showcase the self-belief, strength and punch that it packs in the last stanza on the power of resisting marginalization.

12. Their Finest Hour by Winston Churchill

“What General Weygand called the Battle of France is over. I expect that the Battle of Britain is about to begin. Upon this battle depends the survival of Christian civilization. Upon it depends our own British life, and the long continuity of our institutions and our Empire. The whole fury and might of the enemy must very soon be turned on us. Hitler knows that he will have to break us in this Island or lose the war. If we can stand up to him, all Europe may be free and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, and perhaps more protracted, by the lights of perverted science. Let us therefore brace ourselves to our duties, and so bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, “This was their finest hour.””

In the darkest shadows cast by war, few leaders have been able to step up to the mantle and effectively unify millions of citizens for truly sacrificial causes. Winston Churchill was the extraordinary exception – lifting 1940 Britain out of the darkness with his hopeful, convicted rhetoric to galvanise the English amidst bleak, dreary days of war and loss. Through Britain’s standalone position in WWII against the Nazis, he left his legacy by unifying the nation under shared sacrifices of the army and commemorating their courage.

13. A Room of One’s Own by Virginia Woolf

“Life for both sexes – and I looked at them (through a restaurant window while waiting for my lunch to be served), shouldering their way along the pavement – is arduous, difficult, a perpetual struggle. It calls for gigantic courage and strength. More than anything, perhaps, creatures of illusion as we are, it calls for confidence in oneself. Without self-confidence we are babes in the cradle. And how can we generate this imponderable quality, which is yet so invaluable, most quickly? By thinking that other people are inferior to oneself. By feeling that one has some innate superiority – it may be wealth, or rank, a straight nose, or the portrait of a grandfather by Romney – for there is no end to the pathetic devices of the human imagination – over other people. Hence the enormous importance to a patriarch who has to conquer, who has to rule, of feeling that great numbers of people, half the human race indeed, are by nature inferior to himself. It must indeed be one of the great sources of his power….Women have served all these centuries as looking-glasses possessing the magic and delicious power of reflecting the figure of man at twice its natural size. Without that power probably the earth would still be swamp and jungle. The glories of all our wars would be on the remains of mutton bones and bartering flints for sheepskins or whatever simple ornament took our unsophisticated taste. Supermen and Fingers of Destiny would never have existed. The Czar and the Kaiser would never have worn their crowns or lost them. Whatever may be their use in civilised societies, mirrors are essential to all violent and heroic action. That is why Napoleon and Mussolini both insist so emphatically upon the inferiority of women, for if they were not inferior, they would cease to enlarge. That serves to explain in part the necessity that women so often are to men. And it serves to explain how restless they are under her criticism; how impossible it is for her to say to them this book is bad, this picture is feeble, or whatever it may be, without giving far more pain and rousing far more anger than a man would do who gave the same criticism. For if she begins to tell the truth, the figure in the looking-glass shrinks; his fitness in life is diminished. How is he to go on giving judgment, civilising natives, making laws, writing books, dressing up and speechifying at banquets, unless he can see himself at breakfast and at dinner at least twice the size he really is?”

In this transformational speech , Virginia Woolf pronounces her vision that ‘a woman must have money and a room of her own if she is to write fiction’. She calls out the years in which women have been deprived of their own space for individual development through being chained to traditional arrangements or men’s prescriptions – demanding ‘gigantic courage’ and ‘confidence in oneself’ to brave through the onerous struggle of creating change for women’s rights. With her steadfast, stolid rhetoric and radical theorization, she paved the way for many women’s rights activists and writers to forge their own paths against patriarchal authority.

14. Inaugural Address by John F Kennedy

“In the long history of the world, only a few generations have been granted the role of defending freedom in its hour of maximum danger. I do not shrink from this responsibility–I welcome it. I do not believe that any of us would exchange places with any other people or any other generation. The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it–and the glow from that fire can truly light the world. And so, my fellow Americans: ask not what your country can do for you–ask what you can do for your country. My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man. Finally, whether you are citizens of America or citizens of the world, ask of us here the same high standards of strength and sacrifice which we ask of you. With a good conscience our only sure reward, with history the final judge of our deeds, let us go forth to lead the land we love, asking His blessing and His help, but knowing that here on earth God’s work must truly be our own.”

For what is probably the most historically groundbreaking use of parallelism in speech across American history, President JFK placed the weighty task of ‘asking what one can do for their country’ onto the shoulders of each American citizen. Using an air of firmness in his rhetoric by declaring his commitment to his countrymen, he urges each American to do the same for the broader, noble ideal of freedom for all. With his crucial interrogation of a citizen’s moral duty to his nation, President JFK truly made history.

15. Atoms for Peace Speech by Dwight Eisenhower

“To pause there would be to confirm the hopeless finality of a belief that two atomic colossi are doomed malevolently to eye each other indefinitely across a trembling world. To stop there would be to accept helplessly the probability of civilization destroyed, the annihilation of the irreplaceable heritage of mankind handed down to us from generation to generation, and the condemnation of mankind to begin all over again the age-old struggle upward from savagery towards decency, and right, and justice. Surely no sane member of the human race could discover victory in such desolation. Could anyone wish his name to be coupled by history with such human degradation and destruction?Occasional pages of history do record the faces of the “great destroyers”, but the whole book of history reveals mankind’s never-ending quest for peace and mankind’s God-given capacity to build. It is with the book of history, and not with isolated pages, that the United States will ever wish to be identified. My country wants to be constructive,not destructive. It wants agreements, not wars, among nations. It wants itself to live in freedom and in the confidence that the peoples of every other nation enjoy equally the right of choosing their own way of life. So my country’s purpose is to help us to move out of the dark chamber of horrors into the light, to find a way by which the minds of men, the hopes of men, the souls of men everywhere, can move forward towards peace and happiness and well-being.”

On a possibility as frightful and tense as nuclear war, President Eisenhower managed to convey the gravity of the world’s plight in his measured and persuasive speech centred on the greater good of mankind. Using rhetorical devices such as the three-part paratactical syntax which most world leaders are fond of for ingraining their words in the minds of their audience, he centers the discourse of the atomic bomb on those affected by such a world-changing decision in ‘the minds, hopes and souls of men everywhere’ – effectively putting the vivid image of millions of people’s fates at stake in the minds of his audience. Being able to make a topic as heavy and fraught with moral conflict as this as eloquent as he did, Eisenhower definitely ranks among some of the most skilled orators to date.

16. The Transformation of Silence into Language and Action by Audre Lorde

“I was going to die, if not sooner then later, whether or not I had ever spoken myself. My silences had not protected me. Your silence will not protect you. But for every real word spoken, for every attempt I had ever made to speak those truths for which I am still seeking, I had made contact with other women while we examined the words to fit a world in which we all believed, bridging our differences. What are the words you do not have yet? What do you need to say? What are the tyrannies you swallow day by day and attempt to make your own, until you will sicken and die of them, still in silence? Perhaps for some of you here today, I am the face of one of your fears. Because I am a woman, because I am black, because I am myself, a black woman warrior poet doing my work, come to ask you, are you doing yours?”

Revolutionary writer, feminist and civil rights activist Audre Lorde first delivered this phenomenal speech at Lesbian and Literature panel of the Modern Language Association’s December 28, 1977 meeting, which went on to feature permanently in her writings for its sheer wisdom and truth. Her powerful writing and speech about living on the margins of society has enlightened millions of people discriminated across various intersections, confronting them with the reality that they must speak – since their ‘silence will not protect’ them from further marginalization. Through her illuminating words and oratory, she has reminded marginalized persons of the importance of their selfhood and the radical capacity for change they have in a world blighted by prejudice and division.

17. 1965 Cambridge Union Hall Speech by James Baldwin

“What is dangerous here is the turning away from – the turning away from – anything any white American says. The reason for the political hesitation, in spite of the Johnson landslide is that one has been betrayed by American politicians for so long. And I am a grown man and perhaps I can be reasoned with. I certainly hope I can be. But I don’t know, and neither does Martin Luther King, none of us know how to deal with those other people whom the white world has so long ignored, who don’t believe anything the white world says and don’t entirely believe anything I or Martin is saying. And one can’t blame them. You watch what has happened to them in less than twenty years.”

Baldwin’s invitation to the Cambridge Union Hall is best remembered for foregrounding the unflinching differences in white and African Americans’ ‘system of reality’ in everyday life. Raising uncomfortable truths about the insidious nature of racism post-civil war, he provides several nuggets of thought-provoking wisdom on the state of relations between the oppressed and their oppressors, and what is necessary to mediate such relations and destroy the exploitative thread of racist hatred. With great frankness, he admits to not having all the answers but provides hard-hitting wisdom on engagement to guide activists through confounding times nonetheless.

18. I Am Prepared to Die by Nelson Mandela

“Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on colour, is entirely artificial and, when it disappears, so will the domination of one colour group by another. The ANC has spent half a century fighting against racialism. When it triumphs as it certainly must, it will not change that policy. This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live. During my lifetime I have dedicated my life to this struggle of the African people. I have fought against white domination, and I have fought against black domination. I have cherished the ideal of a democratic and free society in which all persons will live together in harmony and with equal opportunities. It is an ideal for which I hope to live for and to see realised. But, My Lord, if it needs be, it is an ideal for which I am prepared to die.”

Apartheid is still considered one of these most devastating events of world history, and it would not have ended without the crucial effort and words of Nelson Mandela during his courageous political leadership. In this heartbreaking speech , he voices his utter devotion to the fight against institutionalised racism in African society – an ideal for which he was ‘prepared to die for’. Mandela continues to remind us today of his moral conviction in leading, wherein the world would likely to be a better place if all politicians had the same resolve and genuine commitment to human rights and the abolition of oppression as he did.

19. Critique on British Imperialism by General Aung San

“Do they form their observations by seeing the attendances at not very many cinemas and theatres of Rangoon? Do they judge this question of money circulation by paying a stray visit to a local bazaar? Do they know that cinemas and theatres are not true indicators, at least in Burma, of the people’s conditions? Do they know that there are many in this country who cannot think of going to these places by having to struggle for their bare existence from day to day? Do they know that those who nowadays patronise or frequent cinemas and theatres which exist only in Rangoon and a few big towns, belong generally to middle and upper classes and the very few of the many poor who can attend at all are doing so as a desperate form of relaxation just to make them forget their unsupportable existences for the while whatever may be the tomorrow that awaits them?”

Under British colonial rule, one of the most legendary nationalist leaders emerged from the ranks of the thousands of Burmese to boldly lead them towards independence, out of the exploitation and control under the British. General Aung San’s speech criticising British social, political and economic control of Burma continues to be scathing, articulate, and relevant – especially given his necessary goal of uniting the Burmese natives against their common oppressor. He successfully galvanised his people against the British, taking endless risks through nationalist speeches and demonstrations which gradually bore fruit in Burma’s independence.

20. Nobel Lecture by Mother Teresa

“I believe that we are not real social workers. We may be doing social work in the eyes of the people, but we are really contemplatives in the heart of the world. For we are touching the Body Of Christ 24 hours. We have 24 hours in this presence, and so you and I. You too try to bring that presence of God in your family, for the family that prays together stays together. And I think that we in our family don’t need bombs and guns, to destroy to bring peace–just get together, love one another, bring that peace, that joy, that strength of presence of each other in the home. And we will be able to overcome all the evil that is in the world. There is so much suffering, so much hatred, so much misery, and we with our prayer, with our sacrifice are beginning at home. Love begins at home, and it is not how much we do, but how much love we put in the action that we do. It is to God Almighty–how much we do it does not matter, because He is infinite, but how much love we put in that action. How much we do to Him in the person that we are serving.”

In contemporary culture, most people understand Mother Teresa to be the epitome of compassion and kindness. However, if one were to look closer at her speeches from the past, one would discover not merely her altruistic contributions, but her keen heart for social justice and the downtrodden. She wisely and gracefully remarks that ‘love begins at home’ from the individual actions of each person within their private lives, which accumulate into a life of goodness and charity. For this, her speeches served not just consolatory value or momentary relevance, as they still inform the present on how we can live lives worth living.

21. June 9 Speech to Martial Law Units by Deng Xiaoping

“This army still maintains the traditions of our old Red Army. What they crossed this time was in the true sense of the expression a political barrier, a threshold of life and death. This was not easy. This shows that the People’s Army is truly a great wall of iron and steel of the party and state. This shows that no matter how heavy our losses, the army, under the leadership of the party, will always remain the defender of the country, the defender of socialism, and the defender of the public interest. They are a most lovable people. At the same time, we should never forget how cruel our enemies are. We should have not one bit of forgiveness for them. The fact that this incident broke out as it did is very worthy of our pondering. It prompts us cool-headedly to consider the past and the future. Perhaps this bad thing will enable us to go ahead with reform and the open policy at a steadier and better — even a faster — pace, more speedily correct our mistakes, and better develop our strong points.”

Mere days before the 4 June 1989 Tiananmen Square uprising, Chinese Communist Party leader Deng Xiaoping sat with six party elders (senior officials) and the three remaining members of the Politburo Standing Committee, the paramount decision-making body in China’s government. The meeting was organised to discuss the best course of action for restoring social and political order to China, given the sweeping economic reforms that had taken place in the past decade that inevitably resulted in some social resistance from the populace. Deng then gave this astute and well-regarded speech, outlining the political complexities in shutting down student protests given the context of reforms encouraging economic liberalization already taking place, as aligned with the students’ desires. It may not be the most rousing or inflammatory of speeches, but it was certainly persuasive in voicing the importance of taking a strong stand for the economic reforms Deng was implementing to benefit Chinese citizens in the long run. Today, China is an economic superpower, far from its war-torn developing country status before Deng’s leadership – thanks to his foresight in ensuring political stability would allow China to enjoy the fruits of the massive changes they adapted to.

22. Freedom or Death by Emmeline Pankhurst

“You won your freedom in America when you had the revolution, by bloodshed, by sacrificing human life. You won the civil war by the sacrifice of human life when you decided to emancipate the negro. You have left it to women in your land, the men of all civilised countries have left it to women, to work out their own salvation. That is the way in which we women of England are doing. Human life for us is sacred, but we say if any life is to be sacrificed it shall be ours; we won’t do it ourselves, but we will put the enemy in the position where they will have to choose between giving us freedom or giving us death. Now whether you approve of us or whether you do not, you must see that we have brought the question of women’s suffrage into a position where it is of first rate importance, where it can be ignored no longer. Even the most hardened politician will hesitate to take upon himself directly the responsibility of sacrificing the lives of women of undoubted honour, of undoubted earnestness of purpose. That is the political situation as I lay it before you today.”

In 1913 after Suffragette Emily Davison stepped in front of King George V’s horse at the Epsom Derby and suffered fatal injuries, Emmeline Pankhurst delivered her speech to Connecticut as a call to action for people to support the suffragette movement. Her fortitude in delivering such a sobering speech on the state of women’s rights is worth remembering for its invaluable impact and contributions to the rights we enjoy in today’s world.

23. Quit India by Mahatma Gandhi

“We shall either free India or die in the attempt; we shall not live to see the perpetuation of our slavery. Every true Congressman or woman will join the struggle with an inflexible determination not to remain alive to see the country in bondage and slavery. Let that be your pledge. Keep jails out of your consideration. If the Government keep me free, I will not put on the Government the strain of maintaining a large number of prisoners at a time, when it is in trouble. Let every man and woman live every moment of his or her life hereafter in the consciousness that he or she eats or lives for achieving freedom and will die, if need be, to attain that goal. Take a pledge, with God and your own conscience as witness, that you will no longer rest till freedom is achieved and will be prepared to lay down your lives in the attempt to achieve it. He who loses his life will gain it; he who will seek to save it shall lose it. Freedom is not for the coward or the faint-hearted.”

Naturally, the revolutionary activist Gandhi had to appear in this list for his impassioned anti-colonial speeches which rallied Indians towards independence. Famous for leading non-violent demonstrations, his speeches were a key element in gathering Indians of all backgrounds together for the common cause of eliminating their colonial masters. His speeches were resolute, eloquent, and courageous, inspiring the hope and admiration of many not just within India, but around the world.

24. 1974 National Book Award Speech by Adrienne Rich, Alice Walker, Audre Lorde

“The statement I am going to read was prepared by three of the women nominated for the National Book Award for poetry, with the agreement that it would be read by whichever of us, if any, was chosen.We, Audre Lorde, Adrienne Rich, and Alice Walker, together accept this award in the name of all the women whose voices have gone and still go unheard in a patriarchal world, and in the name of those who, like us, have been tolerated as token women in this culture, often at great cost and in great pain. We believe that we can enrich ourselves more in supporting and giving to each other than by competing against each other; and that poetry—if it is poetry—exists in a realm beyond ranking and comparison. We symbolically join together here in refusing the terms of patriarchal competition and declaring that we will share this prize among us, to be used as best we can for women. We appreciate the good faith of the judges for this award, but none of us could accept this money for herself, nor could she let go unquestioned the terms on which poets are given or denied honor and livelihood in this world, especially when they are women. We dedicate this occasion to the struggle for self-determination of all women, of every color, identification, or derived class: the poet, the housewife, the lesbian, the mathematician, the mother, the dishwasher, the pregnant teen-ager, the teacher, the grandmother, the prostitute, the philosopher, the waitress, the women who will understand what we are doing here and those who will not understand yet; the silent women whose voices have been denied us, the articulate women who have given us strength to do our work.”

Adrienne Rich, Audre Lorde, and Alice Walker wrote this joint speech to be delivered by Adrienne Rich at the 1974 National Book Awards, based on their suspicions that the first few African American lesbian women to be nominated for the awards would be snubbed in favour of a white woman nominee. Their suspicions were confirmed, and Adrienne Rich delivered this socially significant speech in solidarity with her fellow nominees, upholding the voices of the ‘silent women whose voices have been denied’.

25. Speech to 20th Congress of the CPSU by Nikita Khruschev

“Considering the question of the cult of an individual, we must first of all show everyone what harm this caused to the interests of our Party. Vladimir Ilyich Lenin had always stressed the Party’s role and significance in the direction of the socialist government of workers and peasants; he saw in this the chief precondition for a successful building of socialism in our country. Pointing to the great responsibility of the Bolshevik Party, as ruling Party of the Soviet state, Lenin called for the most meticulous observance of all norms of Party life; he called for the realization of the principles of collegiality in the direction of the Party and the state. Collegiality of leadership flows from the very nature of our Party, a Party built on the principles of democratic centralism. “This means,” said Lenin, “that all Party matters are accomplished by all Party members – directly or through representatives – who, without any exceptions, are subject to the same rules; in addition, all administrative members, all directing collegia, all holders of Party positions are elective, they must account for their activities and are recallable.””

This speech is possibly the most famed Russian speech for its status as a ‘secret’ speech delivered only to the CPSU at the time, which was eventually revealed to the public. Given the unchallenged political legacy and cult of personality which Stalin left in the Soviet Union, Nikita Khruschev’s speech condemning the authoritarian means Stalin had resorted to to consolidate power as un-socialist was an important mark in Russian history.

26. The Struggle for Human Rights by Eleanor Roosevelt

“It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism — the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for three thousand years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come. The development of the ideal of freedom and its translation into the everyday life of the people in great areas of the earth is the product of the efforts of many peoples. It is the fruit of a long tradition of vigorous thinking and courageous action. No one race and on one people can claim to have done all the work to achieve greater dignity for human beings and great freedom to develop human personality. In each generation and in each country there must be a continuation of the struggle and new steps forward must be taken since this is preeminently a field in which to stand still is to retreat.”

Eleanor Roosevelt has been among the most well-loved First Ladies for good reason – her eloquence and gravitas in delivering every speech convinced everyone of her suitability for the oval office. In this determined and articulate speech , she outlines the fundamental values that form the bedrock of democracy, urging the rest of the world to uphold human rights regardless of national ideology and interests.

27. The Ballot or The Bullet by Malcolm X

“And in this manner, the organizations will increase in number and in quantity and in quality, and by August, it is then our intention to have a black nationalist convention which will consist of delegates from all over the country who are interested in the political, economic and social philosophy of black nationalism. After these delegates convene, we will hold a seminar; we will hold discussions; we will listen to everyone. We want to hear new ideas and new solutions and new answers. And at that time, if we see fit then to form a black nationalist party, we’ll form a black nationalist party. If it’s necessary to form a black nationalist army, we’ll form a black nationalist army. It’ll be the ballot or the bullet. It’ll be liberty or it’ll be death.”

Inarguably, the revolutionary impact Malcolm X’s fearless oratory had was substantial in his time as a radical anti-racist civil rights activist. His speeches’ emancipatory potential put forth his ‘theory of rhetorical action’ where he urges Black Americans to employ both the ballot and the bullet, strategically without being dependent on the other should the conditions of oppression change. A crucial leader in the fight for civil rights, he opened the eyes of thousands of Black Americans, politicising and convincing them of the necessity of fighting for their democratic rights against white supremacists.

28. Living the Revolution by Gloria Steinem

“The challenge to all of us, and to you men and women who are graduating today, is to live a revolution, not to die for one. There has been too much killing, and the weapons are now far too terrible. This revolution has to change consciousness, to upset the injustice of our current hierarchy by refusing to honor it, and to live a life that enforces a new social justice. Because the truth is none of us can be liberated if other groups are not.”

In an unexpected commencement speech delivered at Vassar College in 1970, Gloria Steinem boldly makes a call to action on behalf of marginalized groups in need of liberation to newly graduated students. She proclaimed it the year of Women’s Liberation and forcefully highlighted the need for a social revolution to ‘upset the injustice of the current hierarchy’ in favour of human rights – echoing the hard-hitting motto on social justice, ‘until all of us are free, none of us are free’.

29. The Last Words of Harvey Milk by Harvey Milk

“I cannot prevent some people from feeling angry and frustrated and mad in response to my death, but I hope they will take the frustration and madness and instead of demonstrating or anything of that type, I would hope that they would take the power and I would hope that five, ten, one hundred, a thousand would rise. I would like to see every gay lawyer, every gay architect come out, stand up and let the world know. That would do more to end prejudice overnight than anybody could imagine. I urge them to do that, urge them to come out. Only that way will we start to achieve our rights. … All I ask is for the movement to continue, and if a bullet should enter my brain, let that bullet destroy every closet door…”

As the first openly gay elected official in the history of California, Harvey Milk’s entire political candidature was in itself a radical statement against the homophobic status quo at the time. Given the dangerous times he was in as an openly gay man, he anticipated that he would be assassinated eventually in his political career. As such, these are some of his last words which show the utter devotion he had to campaigning against homophobia while representing the American people, voicing his heartbreaking wish for the bullet that would eventually kill him to ‘destroy every closet door’.

30. Black Power Address at UC Berkeley by Stokely Carmichael

“Now we are now engaged in a psychological struggle in this country, and that is whether or not black people will have the right to use the words they want to use without white people giving their sanction to it; and that we maintain, whether they like it or not, we gonna use the word “Black Power” — and let them address themselves to that; but that we are not going to wait for white people to sanction Black Power. We’re tired waiting; every time black people move in this country, they’re forced to defend their position before they move. It’s time that the people who are supposed to be defending their position do that. That’s white people. They ought to start defending themselves as to why they have oppressed and exploited us.”

A forceful and impressive orator, Stokely Carmichael was among those at the forefront of the civil rights movement, who was a vigorous socialist organizer as well. He led the Black Power movement wherein he gave this urgent, influential speech that propelled Black Americans forward in their fight for constitutional rights in the 1960s.

31. Speech on Vietnam by Lyndon Johnson

“The true peace-keepers are those men who stand out there on the DMZ at this very hour, taking the worst that the enemy can give. The true peace-keepers are the soldiers who are breaking the terrorist’s grip around the villages of Vietnam—the civilians who are bringing medical care and food and education to people who have already suffered a generation of war. And so I report to you that we are going to continue to press forward. Two things we must do. Two things we shall do. First, we must not mislead the enemy. Let him not think that debate and dissent will produce wavering and withdrawal. For I can assure you they won’t. Let him not think that protests will produce surrender. Because they won’t. Let him not think that he will wait us out. For he won’t. Second, we will provide all that our brave men require to do the job that must be done. And that job is going to be done. These gallant men have our prayers-have our thanks—have our heart-felt praise—and our deepest gratitude. Let the world know that the keepers of peace will endure through every trial—and that with the full backing of their countrymen, they are going to prevail.”

During some of the most harrowing periods of human history, the Vietnam War, American soldiers were getting soundly defeated by the Vietnamese in guerrilla warfare. President Lyndon Johnson then issued this dignified, consolatory speech to encourage patriotism and support for the soldiers putting their lives on the line for the nation.

32. A Whisper of AIDS by Mary Fisher

“We may take refuge in our stereotypes, but we cannot hide there long, because HIV asks only one thing of those it attacks. Are you human? And this is the right question. Are you human? Because people with HIV have not entered some alien state of being. They are human. They have not earned cruelty, and they do not deserve meanness. They don’t benefit from being isolated or treated as outcasts. Each of them is exactly what God made: a person; not evil, deserving of our judgment; not victims, longing for our pity ­­ people, ready for  support and worthy of compassion. We must be consistent if we are to be believed. We cannot love justice and ignore prejudice, love our children and fear to teach them. Whatever our role as parent or policymaker, we must act as eloquently as we speak ­­ else we have no integrity. My call to the nation is a plea for awareness. If you believe you are safe, you are in danger. Because I was not hemophiliac, I was not at risk. Because I was not gay, I was not at risk. Because I did not inject drugs, I was not at risk. The lesson history teaches is this: If you believe you are safe, you are at risk. If you do not see this killer stalking your children, look again. There is no family or community, no race or religion, no place left in America that is safe. Until we genuinely embrace this message, we are a nation at risk.”

Back when AIDS research was still undeveloped, the stigma of contracting HIV was even more immense than it is today. A celebrated artist, author and speaker, Mary Fisher became an outspoken activist for those with HIV/AIDS, persuading people to extend compassion to the population with HIV instead of stigmatizing them – as injustice has a way of coming around to people eventually. Her bold act of speaking out for the community regardless of the way they contracted the disease, their sexual orientation or social group, was an influential move in advancing the human rights of those with HIV and spreading awareness on the discrimination they face.

33. Freedom from Fear by Aung San Suu Kyi

“The quintessential revolution is that of the spirit, born of an intellectual conviction of the need for change in those mental attitudes and values which shape the course of a nation’s development. A revolution which aims merely at changing official policies and institutions with a view to an improvement in material conditions has little chance of genuine success. Without a revolution of the spirit, the forces which produced the iniquities of the old order would continue to be operative, posing a constant threat to the process of reform and regeneration. It is not enough merely to call for freedom, democracy and human rights. There has to be a united determination to persevere in the struggle, to make sacrifices in the name of enduring truths, to resist the corrupting influences of desire, ill will, ignorance and fear. Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Famous for her resoluteness and fortitude in campaigning for democracy in Burma despite being put under house arrest by the military government, Aung San Suu Kyi’s speeches have been widely touted as inspirational. In this renowned speech of hers, she delivers a potent message to Burmese to ‘liberate their minds from apathy and fear’ in the struggle for freedom and human rights in the country. To this day, she continues to tirelessly champion the welfare and freedom of Burmese in a state still overcome by vestiges of authoritarian rule.

34. This Is Water by David Foster Wallace

“Our own present culture has harnessed these forces in ways that have yielded extraordinary wealth and comfort and personal freedom. The freedom all to be lords of our tiny skull-sized kingdoms, alone at the centre of all creation. This kind of freedom has much to recommend it. But of course there are all different kinds of freedom, and the kind that is most precious you will not hear much talk about much in the great outside world of wanting and achieving…. The really important kind of freedom involves attention and awareness and discipline, and being able truly to care about other people and to sacrifice for them over and over in myriad petty, unsexy ways every day. That is real freedom. That is being educated, and understanding how to think. The alternative is unconsciousness, the default setting, the rat race, the constant gnawing sense of having had, and lost, some infinite thing.”

Esteemed writer David Foster Wallace gave a remarkably casual yet wise commencement speech at Kenyon College in 2005 on the importance of learning to think beyond attaining a formal education. He encouraged hundreds of students to develop freedom of thought, a heart of sacrificial care for those in need of justice, and a consciousness that would serve them in discerning the right choices to make within a status quo that is easy to fall in line with. His captivating speech on what it meant to truly be ‘educated’ tugged at the hearts of many young and critical minds striving to achieve their dreams and change the world.

35. Questioning the Universe by Stephen Hawking

“This brings me to the last of the big questions: the future of the human race. If we are the only intelligent beings in the galaxy, we should make sure we survive and continue. But we are entering an increasingly dangerous period of our history. Our population and our use of the finite resources of planet Earth are growing exponentially, along with our technical ability to change the environment for good or ill. But our genetic code still carries the selfish and aggressive instincts that were of survival advantage in the past. It will be difficult enough to avoid disaster in the next hundred years, let alone the next thousand or million. Our only chance of long-term survival is not to remain inward-looking on planet Earth, but to spread out into space. The answers to these big questions show that we have made remarkable progress in the last hundred years. But if we want to continue beyond the next hundred years, our future is in space. That is why I am in favor of manned — or should I say, personned — space flight.”

Extraordinary theoretical physicist, cosmologist, and author Stephen Hawking was a considerable influence upon modern physics and scientific research at large, inspiring people regardless of physical ability to aspire towards expanding knowledge in the world. In his speech on Questioning the Universe, he speaks of the emerging currents and issues in the scientific world like that of outer space, raising and answering big questions that have stumped great thinkers for years.

36. 2008 Democratic National Convention Speech by Michelle Obama

“I stand here today at the crosscurrents of that history — knowing that my piece of the American dream is a blessing hard won by those who came before me. All of them driven by the same conviction that drove my dad to get up an hour early each day to painstakingly dress himself for work. The same conviction that drives the men and women I’ve met all across this country: People who work the day shift, kiss their kids goodnight, and head out for the night shift — without disappointment, without regret — that goodnight kiss a reminder of everything they’re working for. The military families who say grace each night with an empty seat at the table. The servicemen and women who love this country so much, they leave those they love most to defend it. The young people across America serving our communities — teaching children, cleaning up neighborhoods, caring for the least among us each and every day. People like Hillary Clinton, who put those 18 million cracks in the glass ceiling, so that our daughters — and sons — can dream a little bigger and aim a little higher. People like Joe Biden, who’s never forgotten where he came from and never stopped fighting for folks who work long hours and face long odds and need someone on their side again. All of us driven by a simple belief that the world as it is just won’t do — that we have an obligation to fight for the world as it should be. That is the thread that connects our hearts. That is the thread that runs through my journey and Barack’s journey and so many other improbable journeys that have brought us here tonight, where the current of history meets this new tide of hope. That is why I love this country.”

Ever the favourite modern First Lady of America, Michelle Obama has delivered an abundance of iconic speeches in her political capacity, never forgetting to foreground the indomitable human spirit embodied in American citizens’ everyday lives and efforts towards a better world. The Obamas might just have been the most articulate couple of rhetoricians of their time, making waves as the first African American president and First Lady while introducing important policies in their period of governance.

37. The Audacity of Hope by Barack Obama

“I’m not talking about blind optimism here — the almost willful ignorance that thinks unemployment will go away if we just don’t think about it, or the health care crisis will solve itself if we just ignore it. That’s not what I’m talking about. I’m talking about something more substantial. It’s the hope of slaves sitting around a fire singing freedom songs; the hope of immigrants setting out for distant shores; the hope of a young naval lieutenant bravely patrolling the Mekong Delta; the hope of a millworker’s son who dares to defy the odds; the hope of a skinny kid with a funny name who believes that America has a place for him, too. Hope — Hope in the face of difficulty. Hope in the face of uncertainty. The audacity of hope! In the end, that is God’s greatest gift to us, the bedrock of this nation. A belief in things not seen. A belief that there are better days ahead.”

Now published into a book, Barack Obama’s heart-capturing personal story of transformational hope was first delivered as a speech on the merits of patriotic optimism and determination put to the mission of concrete change. He has come to be known as one of the most favoured and inspiring presidents in American history, and arguably the most skilled orators ever.

38. “Be Your Own Story” by Toni Morrison

“But I’m not going to talk anymore about the future because I’m hesitant to describe or predict because I’m not even certain that it exists. That is to say, I’m not certain that somehow, perhaps, a burgeoning ménage a trois of political interests, corporate interests and military interests will not prevail and literally annihilate an inhabitable, humane future. Because I don’t think we can any longer rely on separation of powers, free speech, religious tolerance or unchallengeable civil liberties as a matter of course. That is, not while finite humans in the flux of time make decisions of infinite damage. Not while finite humans make infinite claims of virtue and unassailable power that are beyond their competence, if not their reach. So, no happy talk about the future. … Because the past is already in debt to the mismanaged present. And besides, contrary to what you may have heard or learned, the past is not done and it is not over, it’s still in process, which is another way of saying that when it’s critiqued, analyzed, it yields new information about itself. The past is already changing as it is being reexamined, as it is being listened to for deeper resonances. Actually it can be more liberating than any imagined future if you are willing to identify its evasions, its distortions, its lies, and are willing to unleash its secrets.”

Venerated author and professor Toni Morrison delivered an impressively articulate speech at Wellesley College in 2004 to new graduates, bucking the trend by discussing the importance of the past in informing current and future ways of living. With her brilliance and eloquence, she blew the crowd away and renewed in them the capacity for reflection upon using the past as a talisman to guide oneself along the journey of life.

39. Nobel Speech by Malala Yousafzai

“Dear brothers and sisters, the so-called world of adults may understand it, but we children don’t. Why is it that countries which we call “strong” are so powerful in creating wars but so weak in bringing peace? Why is it that giving guns is so easy but giving books is so hard? Why is it that making tanks is so easy, but building schools is so difficult? As we are living in the modern age, the 21st century and we all believe that nothing is impossible. We can reach the moon and maybe soon will land on Mars. Then, in this, the 21st century, we must be determined that our dream of quality education for all will also come true. So let us bring equality, justice and peace for all. Not just the politicians and the world leaders, we all need to contribute. Me. You. It is our duty. So we must work … and not wait. I call upon my fellow children to stand up around the world. Dear sisters and brothers, let us become the first generation to decide to be the last. The empty classrooms, the lost childhoods, wasted potential-let these things end with us.”

At a mere 16 years of age, Malala Yousafzai gave a speech on the severity of the state of human rights across the world, and wowed the world with her passion for justice at her tender age. She displayed tenacity and fearlessness speaking about her survival of an assassination attempt for her activism for gender equality in the field of education. A model of courage to us all, her speech remains an essential one in the fight for human rights in the 21st century.

40. Final Commencement Speech by Michelle Obama

“If you are a person of faith, know that religious diversity is a great American tradition, too. In fact, that’s why people first came to this country — to worship freely. And whether you are Muslim, Christian, Jewish, Hindu, Sikh — these religions are teaching our young people about justice, and compassion, and honesty. So I want our young people to continue to learn and practice those values with pride. You see, our glorious diversity — our diversities of faiths and colors and creeds — that is not a threat to who we are, it makes us who we are. So the young people here and the young people out there: Do not ever let anyone make you feel like you don’t matter, or like you don’t have a place in our American story — because you do. And you have a right to be exactly who you are. But I also want to be very clear: This right isn’t just handed to you. No, this right has to be earned every single day. You cannot take your freedoms for granted. Just like generations who have come before you, you have to do your part to preserve and protect those freedoms. … It is our fundamental belief in the power of hope that has allowed us to rise above the voices of doubt and division, of anger and fear that we have faced in our own lives and in the life of this country. Our hope that if we work hard enough and believe in ourselves, then we can be whatever we dream, regardless of the limitations that others may place on us. The hope that when people see us for who we truly are, maybe, just maybe they, too, will be inspired to rise to their best possible selves.”

Finally, we have yet another speech by Michelle Obama given in her final remarks as First Lady – a tear-inducing event for many Americans and even people around the world. In this emotional end to her political tenure, she gives an empowering, hopeful, expressive speech to young Americans, exhorting them to take hold of its future in all their diversity and work hard at being their best possible selves.

Amidst the bleak era of our current time with Trump as president of the USA, not only Michelle Obama, but all 40 of these amazing speeches can serve as sources of inspiration and hope to everyone – regardless of their identity or ambitions. After hearing these speeches, which one’s your favorite? Let us know in the comments below!

Article Written By: Kai Xin Koh

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My Favorite Speeches for Rhetorical Analysis: 10 Speeches for Middle School ELA and High School English

Teaching rhetorical analysis is one of my absolute favorite units to complete with my students. I love teaching my students about rhetorical strategies and devices, analyzing what makes an effective and persuasive argument, and reading critical speeches with my students. Here is a quick list of some of my favorite speeches for rhetorical analysis.

I absolutely LOVE teaching rhetorical analysis. I think it might be one of my favorite units to teach to my high school students. There are just so many different text options to choose from. Here is a list of some of my favorite speeches to include in my rhetorical analysis teaching unit.

10 Speeches for Teaching Rhetorical Analysis

1. the gettysburg address (abraham lincoln).

Some notable things to mention in this speech include allusion and parallel structure. To make your analysis more meaningful, point out these devices to students and explain how these devices enhance the meaning of the text.

Teaching Resource : The Gettysburg Address Rhetorical Analysis Activity Packet

2. Lou Gehrig’s Farewell Speech (Lou Gehrig)

This speech is one that many of my athletes love to analyze, and it is an excellent exemplar text to teach pathos. And like The Gettysburg Address, it is short. This is another speech that you can read, analyze, and even write about in one class period.

When I use this speech in my class, I have students look for examples of pathos. Mainly, I have them look at word choice, tone, and mood. How does Lou Gehrig’s choice of words affect his tone and the overall mood of the speech?

3. I Have a Dream (Martin Luther King,  Jr.)

In the classroom, it is important to point out the sermonic feel to the speech and also to have your students look for calls to action and pathos. Have your students look for tone, allusions, and word choice to help them notice these rhetoric expressions throughout it.

Teaching Resource : I Have a Dream Close Read and Rhetorical Analysis

4. Speech at the March on Washington (Josephine Baker)

This is another important speech that held a lot of importance for the changes that needed to be made in America. The speech is a shorter one, so in the classroom, it will not take as long to analyze it, and students can understand the significance of the use of rhetoric in a shorter amount of time than some other speeches.

When teaching this speech, I like to remind my students to search for devices that portray an excellent example of the pathos that is so present in this speech. Some of these devices could be mood, repetition, and diction.

5. Steve Jobs’ Commencement Speech (Steve Jobs)

In class, it is good to have your students annotate and analyze the speech just as they have done for the others. The organization of the speech will help them to notice the similarities and differences between each point Jobs makes.

6. Space Shuttle Challenger (Ronald Reagan)

This speech represents a strong sense of pathos as a movement to help the American people cope with loss after the deaths of the astronauts aboard the Challenger. It is another speech that is not too long, so it should not take a long time to both analyze and annotate the entire speech.

When teaching this speech in class, be sure to mention how pathos is the driving force behind the speech, through the tone and the diction. How does Reagan use emotion to focus on the astronauts as humans, rather than solely focusing on the tragedy?

7. The Perils of Indifference (Elie Wiesel)

This speech is a good one to teach because it both makes students question their own lives, but also how the world works. The speech relies on pathos, and a little ethos too, to get the audience to feel the full effect of the tragedy of the Holocaust and what the speaker went through. It is a long speech so it may take longer for the students to fully grasp all the details that make it such a persuasive speech.

When I teach this speech, I like to have students annotate every place they notice an example of pathos, and then have them explain why in their annotations this makes them feel an emotion. The same with the ethos, and then we can further analyze the rest together.

8. 9/11 Address to the Nation (George W. Bush)

This speech shows another example of the use of pathos in the midst of a tragedy. The President wanted to show the American people how much he was feeling for those lost in the tragedy of 9/11. It is not a long speech, but the amount of emotion within the words is significant for students to notice.

When teaching this speech, it is essential that students look very closely at each part of it, noticing each piece that reveals tone, mood, and other literary devices. How do the different devices add to the pathos of the speech?

FREE TEACHING ACTIVITY : September 11 Address to the Nation Sampler

Teaching Resource : September 11 Address to the Nation Rhetorical Analysis Unit

9. We are Virginia Tech (Nikki Giovanni)

This speech is probably the shortest speech on this list but provides one of the most emotional and pathos-filled rhetoric. This describes another tragedy that is spoken about with pathos to give the audience a safe feeling after such an emotional thing. Students can spend time analyzing the different devices that make the piece so strong in its emotion.

In the classroom, make sure your students make a note of the repetition, and what that does for the speech. Does it make the emotion more impactful? How does it make the audience feel like they are a part of something bigger?

10. Woman’s Right to the Suffrage (Susan B. Anthony)

This is another short speech that holds a lot of power within it. A lot of students will enjoy reading this to see how much the country has changed, and how this speech may have some part in influencing this change. It is a great speech to help teach logos in the classroom, and it will not take a long time to analyze.

Make sure your students notice, and they also understand, the use of allusions within the speech. These allusions help to establish the use of logos, as Anthony wants the use of American historical documents to show how logical her argument is.

Ready-For-You Rhetorical Analysis Teaching Unit

You might also be interested in my blog post about 15 rhetorical analysis questions to ask your students.

Teaching rhetorical analysis and speeches in the classroom is a great way to teach informational text reading standards.

Rhetorical Analysis Teaching Resources:

These resources follow reading standards for informational text and are ideal for secondary ELA teachers.

• Rhetorical Analysis Unit with Sticky Notes
• Ethos, Pathos, Logos: Understanding Rhetorical Appeals\
• Rhetorical Analysis Mini Flip Book

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