physiotherapy business plan

Physical Therapy Business Plan Template

Written by Dave Lavinsky

Physical Therapy Private Practice Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their physical therapy businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a physical therapy private practice business plan template step-by-step so you can create your plan today.

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What is a Physical Therapy Business Plan?

A business plan provides a snapshot of your physical therapy private practice as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Physical Therapy Practice

If you’re looking to start a physical therapy practice, or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your physical therapy business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Physical Therapy Businesses

With regards to funding, the main sources of funding for a physical therapy business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for physical therapy businesses.

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How to write a business plan for a physical therapy private practice.

If you want to start a physical therapy business or expand your current one, you need a business plan. Below we detail what should be included in each section of your business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of physical therapy private practice you are operating and the status. For example, are you a startup, do you have a physical therapy business that you would like to grow, or are you operating a chain of physical therapy businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the physical therapy industry. Discuss the type of physical therapy business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of physical therapy business you are operating.

For example, you might operate one of the following types of physical therapy businesses:

• Sports Physical Therapy : this type of private practice focuses on providing therapy for sports-related injuries and performance issues.
• Pediatric Physical Therapy: this type of practice focuses on physical therapy for children.
• Geriatric Physical Therapy: this type of physical therapy practice focuses on helping elderly people with issues related to aging.

In addition to explaining the type of physical therapy business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served or number of positive reviews, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the physical therapy industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the physical therapy industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the physical therapy industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your physical therapy private practice? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: hospitals and rehabilitation centers, the elderly, parents of young children and athletes.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of physical therapy practice you operate. Clearly, elderly customers would respond to different marketing promotions than athletes, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most physical therapy businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other physical therapy businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes hospitals, orthopedic doctors and chiropractors. You need to mention such competition as well.

With regards to direct competition, you want to describe the other physical therapy businesses with which you compete. Most likely, your direct competitors will be practices located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of physical therapy do they specialize in?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide better physical therapy services?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a physical therapist, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of physical therapy company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to physical therapy, will you provide personal training or any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your physical therapy company. Document your location and mention how the location will impact your success. For example, is your physical therapy business located in a busy retail district or shopping plaza, near a large medical center, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your physical therapy marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your physical therapy business, including scheduling new patients, treating patients, writing reports and billing.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to schedule your 100th customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your physical therapy business to a new location or city.  

Management Team

To demonstrate your physical therapy business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing physical therapy businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing physical therapy clinics or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you gain ten new clients per week or per month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your physical therapy business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a physical therapy business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a schedule of your daily operations.  

Putting together a business plan for your physical therapy business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the physical therapy industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful physical therapy business.  

Physical Therapy Practice Business Plan FAQs

What is the easiest way to complete my physical therapy business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your business plan.

Where Can I Download a Physical Therapy Business Plan PDF?

You can download our physical therapy business plan PDF here. This is a business plan template you can use in PDF format.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of physical therapy practice you are operating and the status; for example, are you a startup, do you have a physical therapy practice that you would like to grow, or are you operating a chain of physical therapy private practices?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

5 Elements of a Successful Physical Therapy Business Plan

Starting an outpatient PT practice? You're gonna need a business plan.

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Whether you’re in the process of starting your own business, or you’ve been in business for years now but just never got around to writing your business plan, this blog post is for you. Here, we’ve compiled some great information to help you put together this ultra-important document. But before we get into the details of a great business plan, let’s cover the basics:

What is a business plan?

A business plan is a formal document detailing everything about your business. Venture coach Stever Robbins writes in this article on Entrepreneur.com that a business plan includes “your value proposition, marketing assumptions, operations plan, financial plan, and staffing plan.” He also points out that your business plan drives the future of your organization, because it contains goals for all major areas: sales, expenses, hiring, and financing. “Once laid out,” he writes, “the targets become performance goals.” As such, your business plan will act as both:

• a baseline for monitoring your progress so you remain accountable, and
• a tool for “after-the-fact learning” if you perform better or worse than expected.

Who needs a business plan?

In short, anyone who is running a business should have a business plan—especially when working with investors, partners, or employees. According to another article on Entrepreneur.com , “…anybody beginning or extending a venture that will consume significant resources [money, energy, or time]…and that is expected to return a profit, should take the time to draft some kind of plan.”

What are the elements of a business plan?

Now, let’s dive into the specifics of your business plan. Keep in mind that, just as no two PT clinics are identical, business plans will differ from practice to practice. Furthermore, your business plan should be a living document that you can adapt as your practice grows and the market changes.

1. Executive Summary

In essence, the Executive Summary is a general overview of a practice’s purpose and goals—and it’s often the make-or-break section of a business plan. This section should clearly and succinctly describe how your practice plans to address patient health concerns while remaining profitable. It also works as a type of framework you can refer back to when developing the rest of your business plan. So, each element should be easy to expand on. If any part is fuzzy or unclear, it’ll make it difficult to hammer out later on down the line.

In the case of an outpatient physical therapy practice, this section should briefly summarize:

• what niche your clinic intends to fill ,
• the services your clinic will provide,
• how you intend to spread the word about your services , 
• the clinic’s growth potential, 
• competitive advantages, and
• overall funding requirements.

2. Objectives

Now it’s time to dig into the nitty-gritty. What does your practice actually do? And what are your goals? If your business is already up and running, you can probably outline your objectives and services pretty easily. But even if you’re a seasoned veteran, it can be exponentially more difficult to explain what you want to accomplish long term without putting your goals to paper. So, in this section, start by thinking about where your business is now versus where you want it to be later on down the line—as well as the action items necessary for realizing that growth. Here are a few questions this section should answer:

Who are you? 

Consider your clinic’s overarching purpose: are you focused on keeping athletes in top shape to help them perform their best? Or, are you more focused on raising awareness about health and wellness in a specific community? And what is your clinic’s treatment philosophy? Some practices may focus heavily on overall health and wellness, while others are intent on restoring function after injury.

What services will you offer?

No matter how you answer the questions above, the services you provide should align with your goals. For example, if you’re community-focused, services like employment health screenings are a great way to serve the population at large. Alternatively, fitness assessments and injury prevention services help athletes stay sharp and improve performance.

What is your patient market like?

The point of this section is to justify your goals by identifying who your audience is—and making sure you can easily reach your desired patient population.

Who is your competition? 

Look at the current market in your locale. Are there other practices in your area that focus on the same things that are important to you? This question is important, because:

• you don’t want to practice in an over-saturated market, and
• existing competitors will give you an idea of what works versus what doesn’t, which will be especially crucial once you start formulating your marketing strategy.

Also, performing a SWOT analysis will help you understand how you stack up to surrounding PT practices. This analysis includes everything from practice location and niche services to the payers you’re credentialed with.

Where do you see yourself in five to ten years?

Now, it’s time to get out your crystal ball and gaze into the future. (If you don’t have one handy, your imagination will do just fine.) Think about some tangible goals for your practice, such as:

• how large you want your practice to be (e.g., building square footage, number of locations, etc.);
• what community events you’d like to be involved in—or create yourself; and
• how many clinicians and front office staff you want on your team.

3. Marketing

While your goals and services are unquestionably important, how you plan to market your practice is just as crucial—if not more so. After all, your services will have little impact if your target audience doesn’t know you offer them. Ideally, you should break this section down into three smaller subsections:

The Message You Want to Deliver

Your ideal patients need to know who you are and what you’re about, so ponder what you want your messaging to communicate. The contents of this section are informed by:

• your practice’s strengths,
• the benefits of physical therapy versus other types of treatment,
• trends in physical therapy and wellness services, and
• how patients can access your services.

Who Your Ideal Patients Are

This section should talk about your target audience. It should explain:

• who your ideal patients are,
• what types of activities they engage in, 
• which services they’ll benefit from, and
• the types of marketing they engage with (e.g., social media, print, events, etc.).

How You’ll Deliver Your Message

Once you know who your target audience is and what message you want to communicate to them, research effective ways to engage with your audience. For example, social media marketing can be an effective tool for engaging with patients of all ages. However, some social platforms have a user base that skews towards the under-30 crowd (e.g., Twitter ), while other platforms tend to attract users over the age of 30 (e.g., Facebook ). Then there’s print marketing, which is a great way to market to people who are less likely to be on any social media platforms at all (e.g., people 65 and older). Remember, though, that you don’t want to make any assumptions about seniors and technology: depending on your specific audience, older patients may very well use digital platforms on a regular basis.

That’s why it’s important to do your due diligence and explore the varied ways in which your messaging reaches your intended audience. As we mentioned above, this also includes assessing your competitors’ marketing strategy, borrowing inspiration from similar practices, and filling any market gaps. Then, outline your marketing strategy for the next few years—while allowing some room for adjustment as the market changes. 

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4. Operations

Here’s where the rubber really meets the road. Understanding your day-to-day operations—as well as who’s in charge of what—can make or break your success in private practice. According to this article from Inc.com , your operations section should answer the following questions:

• “What facilities, equipment, and supplies do you need?
• What is your organizational structure? Who is responsible for which aspects of the business?
• Is research and development required, either during start up or as an ongoing operation? If so, how will you accomplish this task?
• What are your initial staffing needs? When and how will you add staff?
• How will you establish business relationships with vendors and suppliers? How will those relationships impact your day-to-day operations?
• How will your operations change as the company grows? What steps will you take to cut costs if the company initially does not perform up to expectations?”

I know, it’s a lot. However, if you’ve worked in a physical therapy practice before, then you should be able to answer a lot of these questions off the top of your head. As for the hypothetical questions, it’s best to glean some wisdom from your mentor or various owners of existing PT practices.

5. Financials

You can’t run a practice effectively without assessing the fiscal landscape, so you’ll need to dig into the dollars and cents as you pen your business plan. Start by laying out your initial start-up costs—as well as whether you plan to fund them through loans, grants, or savings—including:

• facility construction and renovations,
• building lease, and
• equipment and supplies.

Additionally, Inc.com advises that all business plans include—at the very least—the following five reports or projections:

• Balance Sheet (i.e., assets, shareholders, liabilities, and earnings to fund future growth)
• Income Statement (i.e., projected revenue and expenses)
• Cash Flow Statement (i.e., cash receipts and expense payments)
• Operating Budget (i.e., detailed breakdown of income and expenses)
• Break-Even Analysis (i.e., projection of revenue required to cover fixed and variable expenses) 

As a final note, it’s absolutely crucial that these numbers be as accurate as possible, so we definitely advise working with your accountant to pull it all together.

There you have it: everything you need to know about putting together a business plan. Got any tips and tricks for creating an effective plan? Let us know in the comment section below!

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Physical Therapy Business Plan

Starting a physical therapy clinic is one of the most rewarding and profitable business ventures for any professional physiotherapist.

However, being an excellent physiotherapist isn’t enough to start a physical therapy clinic. You need to understand business dynamics, hone your business skills, and create a business plan.

A business plan is not just about raising funding; it also provides a framework for your daily operations and keeps you on the right track.

Need help writing a business plan for your physical therapy business? You’re at the right place. Our physical therapy business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Physical Therapy Business Plan?

Writing a physical therapy business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your physical therapy business, its location, when it was founded, the type of physical therapy business (E.g., outpatient rehabilitation center, pediatric physical therapy, geriatric physical therapy.), etc.

Market opportunity:

Product & services:.

• For example, a geriatric physical therapist treats elderly patients to help them improve mobility and prevent falls.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Industrial physical therapy
• Integrative physical therapy
• Geriatric physical therapy
• Pediatric physical therapy
• Sports physical therapy
• Describe the legal structure of your physical therapy clinic, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, a geriatric physical therapy clinic may target elderly patients 65 years and above suffering from mobility and joint pain.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, remote monitoring systems are in trend nowadays.

Regulatory environment:

Here are a few tips for writing the market analysis section of your physical therapy clinic business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products offered to patients. To write this section should include the following:

Mention your services:

Mention the physical therapy services your business will offer. This list may include services like,

• Exercise therapy
• Sports injury management
• Rehabilitation and recovery services
• Education and counseling
• Providing assistive devices (E.g., crutches, wheelchairs, etc.)

Describe each service:

• For example, if you’re describing the process of sports injury management, it may include injury assessment, diagnosis, treatment, rehabilitation, and returning to the sport.

Service packages:

Insurance & payment options:.

• In addition to these payment options, describe if your clinic offers any regular patient discounts or membership plans.

Additional services:

In short, this section of your physical therapy plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, state-of-art equipment, specialized services, and convenient clinic location could be some of the great USPs for a physical therapy clinic.

Pricing strategy:

Marketing strategies:, sales strategies:, patient retention:.

Overall, this section of your physiotherapist clinic business plan should focus on patient acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your physical therapy business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment & machinery:.

• In addition, provide details on the sourcing and maintenance of these instruments and equipment. Explain how these technologies benefit your patients and help you stand out as a physical therapy service provider.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your physical therapy business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include key executives, physical therapists, and other department managers (e.g., office managers) involved in the business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your physical therapy services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.\
• Provide data derived from market research, including stats about the physical therapy industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your physical or sports therapy business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample physical therapy business plan will provide an idea for writing a successful physical therapy plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our physical therapy business plan pdf .

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Step by Step Guide for Writing Business Plan

Frequently asked questions, why do you need a physical therapy business plan.

A business plan is an essential tool for anyone looking to start or run a successful physical therapy business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your physical therapy clinic.

How to get funding for your physical therapy business?

There are several ways to get funding for your physical therapy business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your physical therapy business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your physical therapy business plan and outline your vision as you have in your mind.

What is the easiest way to write your physical therapy business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any physical therapy business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

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The 9 Essentials For A Cash-Based Physical Therapy Business Plan

As a lot of cash-based physical therapists go through the Mentorship Program … they see their clinics grow… And so, something I always get asked is…

‘How do I create the perfect business plan?’

In this article, I’ll lay out the advice I give them…

Keep reading to find out just how simple it can be to create the perfect business plan.

What Is A Physical Therapy Business Plan?

Running your own physical therapy private practice isn’t easy… But your business plan should make it a lot easier.

Your business plan is your map to success…. It is an executive summary of what you’re going to do and how you’re going to do it.

If you’re in cash-based physical therapy and don’t have the luxury of insurance contracts to fall back on it’s going to be the key to growing your clinic and attracting patients.

Why Do I Need A Business Plan For A Cash-Based Physical Therapy Clinic?

You wouldn’t have a patient sign up for ten sessions without giving them a treatment plan ? So why would you run your physical therapy clinic without a business plan?

Just like your treatment plan is a roadmap to a pain-free life… your business plan is a roadmap to a successful clinic…

It will outline the steps you need to take to get where you want to be…

But you shouldn’t be fooled into thinking a business plan is just for start ups…

No matter where you are in your career… whether you’re already running a physical therapy practice or you’re just beginning, the perfect business plan will help take your private practice to the top.

The Critical Components To Include In Your Physical Therapy Business Plan

1) do your research….

Before you sit down to write your business plan… Do your research.

It is important to know your target market, clients, and competition inside out…

What is the state of the market? How do you fit in?

Speak to friends, patients, people in the community , and other practices.

Taking these steps will make sure you have the information you need to start writing.

2) Mission Statement

Your mission statement is a picture of your end goal… but you should also make this act as an executive summary.

Yes… set out your goals… but try to spell out exactly how you’re going to achieve those goals…

How will you get your practice to the top? This should be an overview but also is an opportunity to go into the finer details.

For example…

What is the vision? Describe your goals. What are you offering? Use this section to lay out how you fit into the wider market.

If you’re looking for funding or to bring investors on board, this information should be your elevator pitch….

If you can show them in detail just how great your physical therapy business will be then it will set you apart from others.

Tip – If you’re finding this hard look at some case studies. Case studies of your competitors or physical therapists you admire will help you visualise the future.

3) Practice Description

This section is the ideal place to get you and your story across. Even if you aren’t presenting this to people it can cement your vision in your mind…

What do you need? Well, start with…

Your business name. How does your practice look now and how will it look? What are you providing and how is it different from other practices? What problems do you solve for potential patients?

4) Marketing Strategy

A marketing strategy or marketing plan is essential…

If you’re like me, you didn’t spend years at university studying for a marketing degree…

But this shouldn’t be hard… you’re selling your business to new clients.

Here are a few basic questions to ask yourself… They will help you discover how you can market your business…

Why you? Why not your competition? Do you have a niche? What is your unique selling point? Know your referral sources.

Tip – If you’re struggling with this… make a detailed list of why you and your therapy practice are the best choice for a potential patient. How can you help them in a way that no one else can?

5) Finances

This should be an executive summary of all financial parts of your business…

It goes without saying that this area of your business plan is incredibly important…

It will give you clarity on your financing… but also allows you to share that information with others…

Baby boomers will remember how easy it used to be to get investors on board… Not anymore… You need a watertight financial section to secure funding…

For a small business approaching lenders, this section could make or break their decision on whether they take the steps to help your clinic grow.

Here’s what you’ll need to cover…

Expenses – Everything from purchasing equipment to wages and site rental should be covered here. Forecast – This will be an estimate of your future financial outcomes monthly and annually. Include pricing information. Cash Flow – Explain how much money is coming in and out of your clinic. Funding – How are you financing the project? Are there investors? If you’re approaching lenders then you need to have a strong business and financial plan. Projection – Gather all of the information above and project your profits and losses. Factor in investor reimbursement rate.

Tip – Statistics are your friend here. Take the current numbers from your practice and use statistics to make effective estimations.

6) Management And Operations

You have to decide how your physical therapy practice will run.

Remember you’re in the rehabilitation market, most practice owners forget that. You offer rehab solutions to get people fit and healthy… How will this work on a day-to-day basis?

Systems you will put in place to make everything happen. Who is doing what in your clinic? Will you hire a physical therapist, massage therapists, or a PT to help? If you are, what credentialing process will you use to hire?

Go into real detail here… Even to the point of, will you have your own custom email address?

The more you plan the fewer surprises there will be.

This section can get overwhelming… But don’t panic… There is help out there…

7) Use Small Business Administration Help

There are plenty of obstacles when running your own physical therapy practice…

One big hurdle I see people fall at is administration.

Your business grows and your clinic is busy… But not everyone has the luxury of an office manager…

Whether it’s answering an email or getting patients in the diary, there are plenty of systems for any start up or small business to use…

For example, Asana can help you with productivity and team management.

Don’t be afraid to use the technology available.

8) Use Your Plan

It may sound stupid… and I’m going to state the obvious but… use your business plan .

There is no use spending time writing an excellent business plan for it to sit in a draw and collect dust.

It will be a positive addition to the way your therapy clinic works.

The information in the plan will be your map to success, so use it…

Memorise it… Base your daily routine around it… And consult it to make sure you’re hitting targets…

It can become an issue in physical therapy practices when someone doesn’t understand their role… Make sure your employees and partners know your business plan…

If they know their goals and roles then you can create an effective working environment and a real community.

9) Update Your Plan

Running a business is fluid but your objectives should be concrete…

Stick to your objectives but as your practice grows, update your plan to fit…

Things will come up… so tweaking your plan along the way is worth your time and effort.

Final Thoughts

Whether you’re a start up or one of the bigger physical therapy practices, writing your business plan can get overwhelming…

Spending hours at the computer away from your clinic and your patients will get old… You’re in the rehab market, right? You should be treating patients? Well just remember…

Your business plan is a tool to get you where you want to be…

Once you have mastered your business plan, you can go on to master your private practice…

Here Is My Own Physical therapy Business Plan Strategy…

If you’re looking for help on creating your own physical therapy practice business plan…

Download mine below and start writing.

If you want more help turning your practice into the Go-To clinic , click the button below, and we will give you the exact plan we use to build a profitable and sustainable clinic.

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Discover the ‘Subjective Assessment’ framework that works like a full body scan!

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Hey! I’m Dave from The ‘Go-To’ Physio, I’m here to help you get started! Please Answer The Questions Below:

Hurry secure your place on the free challenge before this page is taken down forever, hurry this free training is strictly limited to first 500 therapists that sign up, enroll your team in the ‘go-to’ private practice clinician accelerator today, register your interest in the confident clinician membership, mastermind application.

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How to write a business plan for a physiotherapist practice?

Writing a business plan for a physiotherapist practice can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a physiotherapist practice business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a physiotherapist practice?

What information is needed to create a business plan for a physiotherapist practice.

• What goes in the financial forecast for a physiotherapist practice?
• What goes in the written part of a physiotherapist practice business plan?
• What tool can I use to write my physiotherapist practice business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a physiotherapist practice business plan is so crucial.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for a physiotherapist practice is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your physiotherapist practice to be, you'll have to identify:

• what resources (human, equipment, and capital) are needed to get there,
• at what pace the business needs to progress to get there in time,
• and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your physiotherapist practice's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your physiotherapist practice business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your physiotherapist practice's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Whether you are a startup or an existing business, writing a detailed physiotherapist practice business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your physiotherapist practice has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a physiotherapist practice, let's take a look at what information is needed to create one.

Writing a physiotherapist practice business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a physiotherapist practice

Carrying out market research before writing a business plan for a physiotherapist practice is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

Your market research may reveal that people in your area may be looking for more convenient services, such as appointment times outside of normal business hours or online services. It could also show that there may be a greater demand for services related to injury prevention, such as strength and conditioning classes or sports-specific training.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your physiotherapist practice.

Developing the sales and marketing plan for a physiotherapist practice

As you embark on creating your physiotherapist practice business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a physiotherapist practice

Whether you are starting or expanding a physiotherapist practice, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

A physiotherapist practice might incur staffing costs such as salaries for physiotherapist practices and receptionists, and equipment costs such as exercise equipment, medical supplies, and office furniture.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your physiotherapist practice, it is time to start creating your financial forecast.

What goes into your physiotherapist practice's financial forecast?

The objective of the financial forecast of your physiotherapist practice's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a physiotherapist practice are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a physiotherapist practice shows how much revenue and profits your business is expected to generate in the future.

Ideally, your physiotherapist practice's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established physiotherapist practice. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your physiotherapist practice

The balance sheet for a physiotherapist practice is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your physiotherapist practice's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your physiotherapist practice's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The projected cash flow statement

A cash flow forecast for a physiotherapist practice shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your physiotherapist practice business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a physiotherapist practice.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

Having this table helps understand what costs are involved in setting up the physiotherapist practice, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a physiotherapist practice business plan is understood, let's focus on what goes into the written part of the plan.

The written part of a physiotherapist practice business plan

The written part of a physiotherapist practice business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a physiotherapist practice business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your physiotherapist practice's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your physiotherapist practice, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

The second section in your physiotherapist practice's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your physiotherapist practice to a third party financier, you could emphasize its accessibility to prospective clients. You may point out that it is in a densely populated area with a strong population of potential clients, and that it is conveniently located near public transportation and major roads. Additionally, you could emphasize the fact that the area is growing rapidly, suggesting that the value of the physiotherapist practice's location could potentially increase over time.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your physiotherapist practice business plan should include a detailed description of what your company sells to its customers. 

For example, your physiotherapist practice might offer manual therapy such as massage and joint mobilization to help reduce muscle tension and joint pain. They could also provide strength and conditioning exercises to help improve balance, posture, and range of motion. Lastly, they could offer education on injury prevention and ergonomics to help reduce the risk of future injury. All of these services are important to help an individual achieve their optimal physical health and wellness.

The reader will want to understand what makes your physiotherapist practice unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When presenting your market analysis in your physiotherapist practice business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your physiotherapist practice, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your physiotherapist practice is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include athletes recovering from injury. These customers may require assistance and guidance in recovering safely and effectively from an injury. They may also require help in maintaining strength and flexibility to avoid re-injury.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your physiotherapist practice.

5. The strategy section

When you write the strategy section of your physiotherapist practice business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your physiotherapist practice may face the risk of physical injury. Working with patients who have physical disabilities or injuries can lead to the physiotherapist practice sustaining a physical injury themselves, such as a strained joint or muscle. Your physiotherapist practice may also face the risk of emotional distress. Working with patients who are in physical pain can be emotionally taxing, and may lead to feelings of stress or burnout. Additionally, the physiotherapist practice might experience difficulty managing patient expectations, which could cause further emotional distress.

6. The operations section

The operations of your physiotherapist practice must be presented in detail in your business plan.

Begin by addressing your staff, specifying the main roles and your recruitment plan to support the anticipated growth. Outline the qualifications and experience needed for each role and discuss your recruitment strategies, which may involve using job boards, referrals, or headhunters.

Next, clearly state your physiotherapist practice's operating hours, allowing the reader to gauge the adequacy of your staffing levels. Additionally, mention any considerations for varying opening times during peak seasons and your approach to handling customer queries outside regular operating hours.

The key assets and intellectual property (IP) required to run your business should also be highlighted. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, ensure they are well-documented in this section.

You might have key assets such as your knowledge, expertise, and experience as a physiotherapist practice. This could include your understanding of anatomy, physiology, kinesiology, and more. You may also have intellectual property like protocols for treatments and rehabilitation, as well as any research or published works you have created.

Finally, provide a comprehensive list of suppliers you intend to collaborate with, along with a breakdown of their services and main commercial terms, such as price, payment terms, break clauses and contract duration. Investors often seek insight into the reasons behind your supplier choices, which may include a preference for higher-quality products or established relationships from past ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a physiotherapist practice business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my physiotherapist practice's business plan?

There are two main ways of creating your physiotherapist practice business plan:

• Using specialized business planning software,
• Hiring a business plan writer.

Using an online business plan software for your physiotherapist practice's business plan

Using online business planning software is the most efficient and modern way to create a physiotherapist practice business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your physiotherapist practice's business plan

Outsourcing your physiotherapist practice business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the physiotherapist practice business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your physiotherapist practice's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a physiotherapist practice business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my physiotherapist practice business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a physiotherapist practice business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
• A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
• A business plan has 2 main parts: a financial forecast outlining the funding requirements of your physiotherapist practice and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your physiotherapist practice business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

• How to write a business plan to secure a bank loan?
• Difference between business model canvas and business plan
• Business plans vs internal plans
• Business plan length
• Key steps to write a business plan?
• Top mistakes to avoid in your business plan

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Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

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Physiotherapist Business Plan Template

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Starting and growing a thriving physiotherapy practice requires a strategic roadmap. With ClickUp's Physiotherapist Business Plan Template, you can lay the foundation for success with ease.

This template empowers you to:

• Define clear goals and objectives for your practice
• Identify and target your ideal market demographic
• Plan and showcase your range of specialized services
• Create financial projections for sustainable growth
• Develop effective marketing strategies to attract new clients
• Streamline operational procedures for maximum efficiency

Get ahead of the competition and build a prosperous physiotherapy practice that clients trust and love!

Physiotherapist Business Plan Template Benefits

Creating a solid business plan is essential for any successful physiotherapy practice. The Physiotherapist Business Plan Template can help you lay a strong foundation for your clinic by:

• Setting clear goals and objectives for your practice to strive towards
• Identifying and targeting the right market for your services
• Outlining detailed financial projections to ensure sustainable growth
• Developing effective marketing strategies to attract and retain clients
• Establishing efficient operational procedures for smooth clinic management

Main Elements of Physiotherapist Business Plan Template

To effectively organize and grow your physiotherapy practice, utilize ClickUp’s Physiotherapist Business Plan Template featuring:

• Custom Statuses: Track progress with statuses like Complete, In Progress, Needs Revision, and To Do for each section of the business plan
• Custom Fields: Capture key details with custom fields such as Reference, Approved, and Section to ensure clarity and organization in your business plan
• Custom Views: Gain insights with views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to visualize different aspects of your business plan
• Project Management: Utilize ClickUp's tools for time tracking, collaboration, and task management to streamline the creation and execution of your business plan

How To Use Physiotherapist Business Plan Template

Starting a physiotherapy business can be exciting and rewarding, especially when you have a well-thought-out plan. here are five steps to effectively use the physiotherapist business plan template in clickup:, 1. identify your niche.

Begin by determining your area of specialization within physiotherapy. Whether it's sports injuries, neurological conditions, or pediatric care, pinpointing your niche will help you tailor your services and marketing efforts effectively.

Use custom fields in ClickUp to categorize and track your chosen niche for future reference.

2. Analyze the market

Conduct thorough market research to understand the demand for physiotherapy services in your area. Identify competitors, assess their strengths and weaknesses, and pinpoint opportunities for growth in the market.

Utilize the Gantt chart feature in ClickUp to create a timeline for your market research activities and analysis.

3. Define your services and pricing

Outline the range of services you will offer, keeping in mind your target audience and competitive landscape. Determine your pricing strategy based on factors such as service complexity, market rates, and the value you provide to clients.

Utilize the Table view in ClickUp to create a detailed list of services offered and corresponding pricing structures.

4. Develop a marketing strategy

Create a comprehensive marketing plan to promote your physiotherapy business effectively. Consider digital marketing tactics, networking opportunities, referral programs, and community outreach initiatives to attract clients and build a strong brand presence.

Use the Automations feature in ClickUp to set up reminders for marketing tasks and track progress on your promotional efforts.

5. Set financial goals and projections

Establish realistic financial goals for your physiotherapy business, including revenue targets, expense budgets, and profit margins. Develop financial projections that take into account startup costs, operational expenses, and anticipated revenue streams.

Utilize the Goals feature in ClickUp to set measurable financial targets and track your progress towards achieving them.

By following these steps and using the Physiotherapist Business Plan Template in ClickUp, you can lay a solid foundation for your physiotherapy practice and work towards building a successful business in the healthcare industry.

Get Started with ClickUp’s Physiotherapist Business Plan Template

Physiotherapists can utilize the Physiotherapist Business Plan Template in ClickUp to strategize and organize their clinic's growth and success.

To get started, click on “Add Template” to incorporate the Physiotherapist Business Plan Template into your Workspace. Ensure you select the appropriate Space or location within your Workspace for this template.

Then, invite relevant team members or stakeholders to your Workspace to begin collaborating.

Here are the steps to maximize the potential of this template for your physiotherapy business:

• Utilize the Topics view to categorize different sections of your business plan
• Track progress by using the Status view to monitor tasks under the different statuses: Complete, In Progress, Needs Revision, To Do
• Create a detailed timeline in the Timeline view to set deadlines and milestones for each aspect of your business plan
• Dive into the specifics of your business plan in the Business Plan view to outline goals, strategies, and financial projections
• Refer to the Getting Started Guide view for a comprehensive overview of how to effectively use this template
• Customize your business plan by adding custom fields like Reference, Approved, Section to tailor it to your specific needs
• Update statuses and fields as you progress through your plan to keep all team members informed and aligned
• Review and analyze your business plan regularly to ensure you're on track for success.

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Physical Therapy Business Plan Template

Written by Dave Lavinsky

Physical Therapy Business Plan

You’ve come to the right place to create your Physical Therapy business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Physical Therapy businesses.

Below is a template to help you create each section of your Physical Therapy business plan.

Executive Summary

Business overview.

Santa Fe Physical Therapy Center is a startup physical therapy company located in Santa Fe, New Mexico. The company is founded by Tyler Hicks, a physical therapist for over twenty years who has extensive experience as both a physical therapist and a business manager during his last years of employment. Tyler has brought a new set of therapy-related solutions to the industry and is starting his own business to fully develop and spread the word of these solutions.

Santa Fe Physical Therapy Center is a comprehensive, one-stop center for everything customers need in physical therapy. Whether related to work, injury rehabilitation, or chronic conditions, Santa Fe Physical Therapy Center will treat the holistic customer rather than a few symptoms of the condition. The motto for the Santa Fe Physical Center is, “When you need rehab, we respond with holistic care.”

Product Offering

The following are the services that Santa Fe Physical Therapy Center will provide:

• Orthopedic rehabilitation
• Sports medicine
• Neurological rehabilitation
• Geriatric rehabilitation
• Pain management
• Whole-body, holistic care throughout all rehabilitation
• Herbal and natural products
• Holistic treatments
• Nutritional supplements to aid healing

Customer Focus

Santa Fe Physical Therapy Center will target all residents within the Santa Fe region. They will target rehabilitative patients. They will also target hospitals and medical clinics. They will target doctors and physical caregivers. They will target individuals looking for holistic body treatments and products.

Management Team

Santa Fe Physical Therapy Center will be owned and operated by Tyler Hicks. He recruited the Naturopathic Doctor from his former place of employment, Bob Carlson, N.D., to join his startup company in the same capacity. He also recruited his former assistant, Sharlene Mason, to take on the role of Administrative Assistant in the new company. The new Senior Physical Therapist will be Trevor Atkin, who has a background of ten years within the physical therapy world and holds a bachelor’s degree in Physical Therapy Sciences.

Tyler Hicks holds a certification in Physical Therapy from the University of New Mexico, and has been a physical therapist for over twenty years. He has extensive experience as both a physical therapist and a business manager during his last years of employment. Tyler has brought a new set of therapy-related solutions to the industry and is starting his own business to fully develop and spread the word of these solutions.

Bob Carlson is a Naturopathic Physician who has worked with Tyler Hicks for several years. He will assume the role of Senior Physician at the startup, where he will encourage customers to consider their rehabilitation and care as that of the “whole body” rather than merely one part.

Sharlene Mason, Tyler’s former assistant, will take on the role of Administrative Assistant in the new company.

Trevor Atkin, has a background of ten years as a physical therapist and will now assume the role of Senior Physical Therapist in the Santa Fe Physical Therapy Center.

Success Factors

Santa Fe Physical Therapy Center will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Santa Fe Physical Therapy Center
• Holistic, “whole body” physical therapy solutions
• Naturopathic treatments and ND consultations
• Natural health and healing products and nutritional supplements

Financial Highlights

Santa Fe Physical Therapy Center is seeking $200,000 in debt financing to launch its Santa Fe Physical Therapy Center. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Santa Fe Physical Therapy Center.

Company Overview

Who is santa fe physical therapy center.

Santa Fe Physical Therapy Center is a newly established, full-service physical therapy company in Santa Fe, New Mexico. Santa Fe Physical Therapy Center will be the most reliable, cost-effective, and effective choice for patients, athletes, and guests in Santa Fe and the surrounding communities. Santa Fe Physical Therapy Center will provide a comprehensive menu of physical therapy services for any customer to utilize. Their full-service approach includes a comprehensive set of physical therapy treatments and naturopathic, whole-body products and supplements.

  Santa Fe Physical Therapy Center will be able to serve and treat a wide variety of physical and health-related needs. The team of professionals are highly qualified and experienced in holistic health and care. Santa Fe Physical Therapy Center removes all headaches and issues of the physical therapy choices for customers and ensures all physical therapy needs are met in addition to holistic body care and well-being.

Santa Fe Physical Therapy Center History

Santa Fe Physical Therapy Center is a startup physical therapy company located in Santa Fe, New Mexico. The company is founded by Tyler Hicks, a physical therapist for over twenty years who has extensive experience as both a physical therapist and a business manager during his last years of employment. Tyler has brought a new set of therapy-related solutions to the industry and is starting his own business to fully develop and spread the word of these solutions. Santa Fe Physical Therapy Center is a comprehensive, one-stop center for everything customers need in physical therapy. Whether related to work, injury rehabilitation, or chronic conditions, Santa Fe Physical Therapy Center will treat the holistic customer rather than a few symptoms of the condition. The motto for the Santa Fe Physical Center is, “When you need rehab, we respond with holistic care.”

Since incorporation, Santa Fe Physical Therapy Center has achieved the following milestones:

• Registered Santa Fe Physical Therapy Center, LLC to transact business in the state of New Mexico.
• Has a contract in place at one for 20,000 square feet of treatment and office space in a midtown building near the Santa Fe General Hospital.
• Reached out to numerous former clients and contacts to include recommendations and referrals.
• Began recruiting a staff of ten physical therapists and six office personnel to work at Santa Fe Physical Therapy Center.

Santa Fe Physical Therapy Center Services

The following will be the services Santa Fe Physical Therapy Center will provide:

Industry Analysis

The physical therapy industry is expected to grow during the next five years to over $71 billion. The growth will be driven by the aging population who will require treatment. The growth will be driven by the increasing awareness of our physical bodies and the care required for them. The growth will be driven by the individuals who seek physical fitness and health-related activities. The growth will be driven by the ongoing pain management for chronic illnesses. Costs will likely be reduced as administrative tasks will be placed primarily into artificial intelligence centers for communication. Costs will likely be reduced as telehealth services increase.

Customer Analysis

Demographic profile of target market.

Santa Fe Physical Therapy Center will target all residents within the Santa Fe, New Mexico region. They will target rehabilitative patients. They will target individuals with chronic pain or illnesses. They will target cognitive-memory patients. They will also target hospitals and medical clinics. They will target doctors and physical caregivers. They will target individuals looking for holistic body treatments and products.

Customer Segmentation

Santa Fe Physical Therapy Center will primarily target the following customer profiles:

• Hospital and medical clinics
• Physicians, naturopathic and osteopathic doctors
• Rehabilitative patients
• Individuals with chronic pain or illnesses
• Individuals with cognitive decline
• Individuals seeking holistic body treatments and products

Competitive Analysis

Direct and indirect competitors.

Santa Fe Physical Therapy Center will face competition from other companies with similar business profiles. A description of each competitor company is below.

Athlete’s Edge Physical Therapy

Athlete’s Edge is a specialized physical therapy company that focuses on providing exceptional care to athletes of all levels. The clinic is located in Santa Fe, New Mexico and was founded by Cameron Taylor to meet the needs of athletes who push their bodies to superior performance. The clinic is designed to help athletes recover from sports-related injuries and prepare them for future performances, all while preventing future injuries. A team of three skilled therapists offer in-clinic treatment or will travel in the mobile van, if the therapy is conducive to such.

Athlete’s Edge Physical Therapy therapists conduct thorough assessments to develop tailored treatment plans for each athlete. They focus on creating physical strength from an injury that will actually improve and enhance future performance.

Seniors In Motion Physical Therapy Clinic

Seniors In Motion (SIM) Physical Therapy Clinic offers care and rehabilitation services tailored specifically to the aging population. The team of skilled physical therapists is passionate about enhancing the quality of life for seniors and helping them maintain their independence and mobility.

SIM Physical Therapy Clinic offers specialized treatments for the unique needs of seniors and has a special “mobility assessment” that is offered to seniors to determine the extent of the need and the ways to meet those needs. The clinic focus is not only the physical aspects, but also the emotional and social well-being of their clients. Their goal is to promote active and healthy aging, enabling individuals to live their lives to the fullest.

Pain Management & Care Clinic

Pain Management & Care Clinic is owned and operated by Charlene Dalton. As a physical therapist for twenty years, she witnessed the difficulty of pain management and now has enlisted the assistance of a pain management physician to join her in starting the Pain Management & Care Clinic. Dr. Anderson Walker is known for his excellent pain management programs that emphasize wellness over pain and the whole body over one part. His prescriptions for pain are always carefully curated and appropriate for the client and act as an assistive part of regaining health, if possible.

Pain management is a difficult issue for most individuals, as it is either not enough or too much. The Pain Management & Care Clinic is focused on therapeutic ways to use physical therapy to resolve pain as much as possible before offering pharmaceutical or other forms of pain management. The company focuses on the whole body instead of merely one part of the body and works toward solutions that fit each client in their needs.

Competitive Advantage

Santa Fe Physical Therapy Center will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Santa Fe Physical Therapy Center will offer the unique value proposition to its clientele:

• Discount packages for families, those in hospice, or those with chronic pain management needs

Promotions Strategy

The promotions strategy for Santa Fe Physical Therapy Center is as follows:

Word of Mouth/Referrals

Santa Fe Physical Therapy Center has built up an extensive list of clients and contacts over the years by providing exceptional service and expertise to their clients. The former associates and contacts will follow them to their new company and help spread the word of Santa Fe Physical Therapy Center.

Professional Associations and Networking

Santa Fe Physical Therapy Center will network throughout the medical community. They will network with professional associations and care-centric groups who focus on specific issues, such as pain management and holistic healing.

Website/SEO Marketing

Santa Fe Physical Therapy Center will fully utilize their website. The website will be well organized, informative, and list all the services that Santa Fe Physical Therapy Center provides. The website will list their contact information and provide an interactive appointment schedule so clients can enter their names and make appointment times that fit their own schedules. The list of services is available for patients who wish to choose what is needed and the holistic care procedures are also listed and open for appointment times. In addition, the natural products and nutritional supplements are available to purchase via the website, all of which adds to the convenience for both the clients, patients and physical therapists.

The website will engage SEO marketing tactics so that anytime someone types in the Google or Bing search engine “physical therapist” or “pain management near me”, Santa Fe Physical Therapy Center will be listed at the top of the search results.

The pricing of Santa Fe Physical Therapy Center will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Santa Fe Physical Therapy Center. Operation Functions:

• Tyler Hicks will be the Owner and President of the company. He will oversee all staff and manage client relations. He has spent the past year recruiting the following staff:
• Bob Carlson will be the Naturopathic Physician, who will manage all holistic health-related care and referrals for clients of the clinic.
• Sharlene Mason will be the Administrative Assistant in the new company, overseeing and assisting staff and guests upon visiting the clinic.
• Trevor Atkin will assume the role of Senior Physical Therapist in the Santa Fe Physical Therapy Center.

Milestones:

Santa Fe Physical Therapy Center will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the Santa Fe Physical Therapy Center
• 6/1/202X – Finalize contracts for Santa Fe Physical Therapy Center clients
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Santa Fe Physical Therapy Center office
• 7/1/202X – Santa Fe Physical Therapy Center opens its office for business

Financial Plan

Key revenue & costs.

The revenue drivers for Santa Fe Physical Therapy Center are the fees they will charge to guests for their services and products.

The cost drivers will be the overhead costs required in order to staff Santa Fe Physical Therapy Center. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Santa Fe Physical Therapy Center is seeking $200,000 in debt financing to launch its physical therapy clinic. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Clinic Guests Per Month: 600
• Average Revenue per Month: $68,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, physical therapy business plan faqs, what is a physical therapy business plan.

A physical therapy business plan is a plan to start and/or grow your physical therapy business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Physical Therapy business plan using our Physical Therapy Business Plan Template here .

What are the Main Types of Physical Therapy Businesses? 

There are a number of different kinds of physical therapy businesses , some examples include: Sports Physical Therapy, Pediatric Physical Therapy, and Geriatric Physical Therapy.

How Do You Get Funding for Your Physical Therapy Business Plan?

Physical Therapy businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Physical Therapy Business?

Starting a physical therapy business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Physical Therapy Business Plan - The first step in starting a business is to create a detailed physical therapy business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your physical therapy business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your physical therapy business is in compliance with local laws.

3. Register Your Physical Therapy Business - Once you have chosen a legal structure, the next step is to register your physical therapy business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your physical therapy business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Physical Therapy Equipment & Supplies - In order to start your physical therapy business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your physical therapy business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Physical Therapy Clinic Business Plan – Executive Summary

Updated January 30, 2021.

You’ll find throughout our blog, we dig into the details of the business plan elements outlined in our article 8 Crucial Content Areas for your PT Business Plan . In that article, we suggested that for your first new clinic, you might secure start-up funding from friends and relatives in addition to your savings. However, for simplification of the language in this article, we will assume that you are securing at least some funding from an outside source, such as the Small Business Administration (SBA). There are a lot of pent up venture capital funds as a result of the pandemic. Yet, the recommendations here apply to every physical therapy clinic business plan.

Who Should Create a Business Plan

We always recommend you go through the Business Plan “exercise” even if you do not have to approach third parties for funds. But if you do request SBA funds , you will need to flesh out those eight content areas with some additional subject matter and clarification.    

To reiterate what we stated earlier, the Small Business Administration states,

“The development of a comprehensive business plan shows whether a business has the potential to make a profit.”

By putting statistics, facts, figures and detailed plans in writing, a new business has a better chance of attracting funding. To that end, professional funders such as bank/SBA loans will typically look for an  Executive Summary  as your Plan’s overview.

The Purpose of the Executive Summary

A good Executive Summary gives me a sense of why this is an interesting venture. I look for a very clear statement of their long-term mission, an overview of the people, the technology, and the fit to market.

– Anne Winblad, Venture Capitalist

The Executive Summary is the most important part of your plan. Some lenders may not bother reviewing your plan if you haven’t made a compelling and persuasive argument up front for why they should consider loaning you funds.    

Although the Executive Summary is placed at the beginning of your Business Plan, it should be written last. It is an overview of the entire plan. Most banks and investors will read it first or use it when considering future funding so ensure that you have the most important points of the plan written well. As we will explain below, include rationale for the needed financing and how it will be used, the growth you will expect as well as the services that you provide and staffing required. Remember, this plan needs to be written for someone who may not be familiar with the details for your business. Be clear and comprehensive, but also keep it brief so the reader is not bored.

Executive Summary Sections

Your Executive Summary should be around two pages, use “active” voice, and contain the following sections. Write all sections from the investor’s point of view.

The Point of It All

Begin your physical therapy clinic Executive Summary with:

• A description of your company
• The services you will provide
• Your Mission Statement or “purpose” for starting the business
• An explanation of your concept, and opportunity your business presents to the investor/lender and to the marketplace itself
• Details of the overall rehabilitation market (size and forecast growth rates), and the local rehab market in which you will compete

Background and Management

Be sure to describe any relevant information on your clinic’s background and management. Provide context pertaining to your clinic’s launch, and the management of your staff and business after operations begin.  

Summarize briefly the following aspects of your marketing plan.

• Product or service concept
• Target market
• Evidence of market need
• Competitive landscape
• Marketing communications, sales, and channel plan

Touch briefly on a few key aspects of your operations plan.

• Credentials and credibility of key management, and any other notable human resources strengths
• Operating execution
• Facilities and equipment synopsis

Finally, you need to explain your business’ financials and the funds you seek. In the Executive Summary, the Financials should be a three- or five-year forecast for Revenues and Earnings that you anticipate. (Your Financial Forecast is supported in detail later in your Business Plan.) The funds you seek from a lender or investor should be supported not only by this forecast, but explained as to why you need the funds you are requesting. For example, do you need these funds for Working Capital during the start-up phase of your business? Will you use the funds for Marketing efforts?  PT Equipment?  Etc.  

In conclusion, the Executive Summary represents perhaps the most important element of your physical therapy clinic business plan. The ideas and support you provide in the Summary will make or break the reader’s interest. Excite her/him to read you entire Business Plan!

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Starting your own physiotherapy practice

6 steps to a complete business plan

Starting your own practice as a physiotherapist: it is quite the step. Because suddenly you find yourself an entrepreneur in addition to being a therapist. Running your own business generally means you've got more responsibilities, more stress and less spare time than when you’re working for someone else. Because you're no longer just a physiotherapist providing the best care for your patients, but you also need to devote time and attention to the business elements of your company. Practical things, such as registering your business and getting recognised by insurance companies are issues you may have researched already. But what about the business aspect? We are happy to help you map out all the relevant aspects. 6 Steps to a complete business plan and a better chance of getting funded.

Step 1: Why start your own practice? 

The first step is to determine why you want your own practice. What aspiration inspires your clinic? Do you want to improve the quality of your therapy, your ability to work independently or is it that you would like to generate more income? You may have many reasons to start a business - it is important to crystallise your goal on paper. 

Write down your primary reason for wanting to start your own practice. Then ask yourself the following question: “Why is that important to me?” answer it and repeat the same question “Why?” a couple of times until you get to the absolute core of the matter. That core will help you make every decision you will face. Because every decision will serve to support that initial “why”.

Step 2: What type of physiotherapy practice?

You now understand your motivation for starting a practice. What type of practice matches that drive? The American Physical Therapy Association (APTA) published a number of questions that will help you figure out what type of practice best suits you:

• Do you prefer to work alone or in a team?
• Do you like to have people around you regularly with whom you can discuss things?
• Do you have a balanced set of talents? In other words, are you not just an excellent therapist, but also a bridge builder, a clear communicator, good at finance, a marketing natural and a tech virtuoso? Or are you prepared to hire people to cover your weaknesses? 
• Will you focus on higher level management or on everyday details? And if your answer isn't both, who will be tending to the other part of the equation? 
• Have you figured out the exact design of your practice? And are you quick to adapt when things don’t go as expected? 
• Do you feel confident enough do it all on your own?

When answering these questions, you may find out that although you do want to start your own practice, perhaps it is better to do it together with a business partner. A partner can help fill the gaps, e.g. by investing, through experience, a good network or valuable business skills. You won’t have to do things like administration and managing a team all by yourself and will be able to spread the load instead. 

But a type of physiotherapy practice means more than just deciding whether you want to start by yourself or with a partner, and whether you want to hire a team or set up a practice independently. Because physiotherapy isn’t the only service you can provide as a practice. 

You may choose to create a multidisciplinary practice where other health services are provided in addition to physiotherapy, such as manual therapy, osteopathy or chiropractic.  Or you might offer a type of gym, and have your patients use your equipment regularly. You may offer your patients guidance while they are exercising to ensure the equipment is used correctly and provide a true contribution to their recovery with your gym environment. A big plus of such a practice is that it provides a constant stream of income. 

Step 3: How to distinguish your practice? 

Now you know what type of practice you want, it is time to consider what will set your practice apart from others. Perhaps there is no physiotherapy practice in your area yet - that would be a distinguishing factor right there. But you will usually find that there is competition from other physiotherapy practices. What sets your clinic apart? 

You may already know what it is that will set your clinic apart: specialising in certain treatment methods, such as shockwave therapy or TECAR-therapy . Or the fact that your practice is multidisciplinary. But there is also a chance you may not yet know what to do in order to create a distinguishing practice. 

The easiest way to start a distinguishing practice, is to offer your patients the best possible experience throughout. Make sure your practice deals with the patient in a personal, involved and memorable way. Whether it be the treatment itself, the interior design of your practice, communication with your patients - make the extra effort.

Consider who your patient is and what you can do to be of extra service to that person. Map out your ideal patient, what treatment he/she needs, the size of that target group and what the priorities are for that target group. Based on this information, you can determine what to do in order to offer your target group the best possible experience. For example, make sure you have a comfortable waiting room that is an enjoyable place for your patients to be seated. Or make sure you make contact with patients in between your appointments to show your involvement.

Step 4: What location will you choose?

Real estate brokers have three magical words: location, location and location. The same applies to a physiotherapy practice. Your practice attracts people from the local area. Make sure you take the socio-economic circumstances in a specific area into account in addition to your own “why” and whom you want to be treating. 

Some things to research:

• how many people live and work in the area? 
• what are their demographics (age, status, etc.)?
• how many general practitioners are located in the area (for references)?
• how many and what physiotherapy practices are located in the area? 
• how often do people search for a physiotherapy practice in a certain area on Google? 
• how accessible is the desired location? Is there any (free) parking opportunity? 

In addition to the geographic location, it is important to consider the physical location.  How much space do you think you need? You don't have to invest in a future-proof location right away. Of course, you don't want to go too small, because you need enough room for yourself and your patients to ensure a comfortable treatment experience. However, getting started in an oversized practice will inflate your monthly costs in terms of rent and utilities which will prove difficult to cover. 

This is why it is best to look at smaller locations that can be rented flexibly at first. Should things not turn out as you had thought, or if you need more time to get going, this will allow you the flexibility to adapt. If you notice that your practice isn’t working out, you can swiftly change location and opt for a bigger location in the area if you need to. 

Step 5: How to design a professional practice? 

You’ve researched locations and know how much space you want to find in what area. Once you've found your location, it is time to decorate it. Got an idea of how to design your practice? Two decision are key: what software you'll use and of course what treatment equipment to choose. 

What software do I need?

The right software will give your practice a kick-start. There is a lot of software out there for you to research. The most important thing about software is that it does what you want. You won’t need huge software suites for a small clinic, but you do want to make sure your software offers all the functionality you need. Consider your services and needs and make sure you opt for software that will help keep your practice organised. 

That said, every physiotherapy practice will have to deal with the following matters: 

• Payments 
• Schedule 

Complete this list with your specific requirements and find your perfect software. 

What equipment do I need? 

Your equipment will help you turn your practice into a success story. Good equipment requires an investment but it will last for years and support you in providing the best possible care. 

Equipment can be divided into two categories: 1. must-haves and 2. convenient tools. When running a fledgling practice, it is best to focus all your attention on your must-haves, even if your financial means are sufficient to buy more. Build up your equipment arsenal gradually based on the needs of your patients. 

Invest in quality equipment. A first impression comes only once and your treatment equipment is an important part of that first impression. As your patient comes in, he/she must find the equipment looking clean, reliable and professional. It is vital to keep the equipment comfortable and hygienic both for the patient and the therapist. 

Still figuring out the best products for your practice? Gymna’s professionals will be happy to discuss options with you. 

Step 6: How to begin marketing myself? 

What is a physiotherapy practice without patients? Attracting new patients and retaining current patients is one of your core tasks. Although references and word-of-mouth are important elements, they will likely not be enough. You are after all a new player. Many of your potential patients are currently going elsewhere, or have gone elsewhere in the past, and will have to make a conscious decision to change therapists. 

This is where your distinguishing capability comes in. Why would a patient opt for you instead of that other, much older practice? Perhaps your practice offers longer office hours, home visits, a more professional feel or better hygiene . The next question is: how to let people know that you offer these distinguishing elements?  

This will require a marketing strategy. The foundation of a marketing strategy is this:

• Who : who is your target audience, how to best reach this group? 
• When : when is your target group most susceptible to your message? 
• Where : what channels will you deploy for your campaign? 
• What : what content does the target group prefer?
• How : who will take care of marketing? How will that person keep track of what is working and what is not? How often will you adjust course? 

In any case, your marketing plan will provide the following output: business name, visual identity and logo, and communication guidelines including how to interact with your target audience and with what type of message. The German magazine for physiotherapists, pt_Erfolg, shows that the logo is an important part of marketing a physiotherapy practice. Though a logo doesn’t make a brand, it does often function as the image people remember you by. It is symbol for quality and professionalism. The aim is to design a logo for life. You might refine it over time or design minor modifications, but the foundation of your logo is meant to last forever (consider Coca Cola, who have been using their characteristic curly font   since 1906 . 

When creating your logo (and its style that often permeates throughout your visual identity) it is important to determine what symbols, signs or logos appeal to you, choose font and colours and elaborate details in order to create the best possible representation of your practice. 

Once you've determined your visual identity and logo, it is time to determine what resources you will use to show your brand to the public and offer your services. You may want to create a website combined with an active social media strategy and an online advertisement plan. It is also important to explore whether you can find partners who will be referring patients to you - referrals can be a good source of patients. 

It is vital that you gear your marketing strategy to your potential patients. Where are they at what moment in time and how can you best reach them? 

Convert your ideas into a business plan 

All these steps combined will give you a pretty clear picture of your practice. You have determined the why, what, who, where and how. That gives you a pretty good idea of your concept and the costs you will be making. Bundle all this information in a business plan. You can then present this business plan to legal authorities in order to get your business registered and financed - plus it will remain a useful document for you to fall back on. 

A business plan is an elaborate document consisting of text and numbers. The plan answers important questions, which you have addressed throughout the previous 6 steps. A brief summary:

• Business summary : a one-pager with your mission, vision and goal.
• Target group : where and to whom do you offer your services 
• Competition : who is your competition and what sets you apart 
• HR : who runs the company and what other team members do you need (team) 
• Equipment : what products and services do you need in order to start your practice 
• Marketing plan: what does your brand look like and how do you ensure that your ideal patients will show up 
• Finance : how much start-up capital do you need, what do you expect to earn and what are your fixed costs for the first three years 

Are you looking for an extra tool to help answer these questions? The Balanced Scorecard (BSC) might be the thing for you. 

From business plan to funding  

You need to make sure that these things are fully elaborated in a representative document so you can present this business plan to a bank, letter or subsidy. If you need financing, ask the bank for information about the desired procedure. They will often have special departments or consultants responsible for business loans. You are often required to submit a business plan prior to getting an appointment. 

A conversation will be conducted where the bank will ask you about the details of your plan, such as an explanation of how you reached the income and expenditure forecasting for the first three years. If you are able to answer these questions properly and if you have got at least 20% of your start-up capital to contribute yourself, there is a good chance you will be granted a loan - and you can finally start creating your practice! 

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Physiotherapy Business Plan

• Description
• Executive Summary
• Products & Services
• Market Analysis

Marketing Plan

• Management Plan

Financial Plan

What you get with physiotherapy business plan package, i.- executive summary.

Due to the prevalence of back, neck, and joint pain among people living in the Baltimore area, it has become increasingly necessary to provide comprehensive physical therapy services. The traditional approach of visiting separate medical providers, often with multiple insurance claims, adds additional stress and complexity to an already difficult process. Furthermore, individuals often lack sufficient therapeutic guidance or feedback on how to best manage their conditions. Physio-Wellness, Inc. aims to fill this gap by pooling the collective expertise of experienced physical therapists to provide effective, evidence-based treatments tailored to individual needs.

Physio-Wellness, Inc. is committed to providing patients with evidence-based physical therapy treatments tailored to their individual needs. Our wide array of services includes soft tissue therapies, movement-based modalities, and musculoskeletal approaches. Our team of experienced, certified physical therapists strive to create a safe and welcoming environment for our clients and work collaboratively to help them reach their health and wellness goals. Our examinations, assessments, and consultations ensure that we meet the clients' unique needs and our onsite facilities provide them with the resources and support they require.

Target Market

Physio-Wellness, Inc.’s target market is composed of individuals of all ages who are looking for reliable, evidence-based physical therapy services. From recreational athletes to people suffering from chronic conditions, our services are designed to provide superior outcomes regardless of the individual's current condition while ensuring total safety and comfort. We believe that age should not be a determining factor when providing quality physical therapy services; anyone with a need for rehabilitation or assistance in achieving physical health and wellness is an ideal candidate for Physio-Wellness, Inc.’s services.

Competition

Physio-Wellness, Inc. operates in an increasingly competitive market, as there are a number of other physical therapy practices vying for patients in the Baltimore area. Our primary competition includes traditional physical therapy clinics, alternative medical centers, and fitness gyms. Traditional physical therapy clinics typically provide rehabilitative services to patients with acute and chronic medical conditions, relying on traditional modalities such as electrical stimulation, manual therapy, and therapeutic exercise. Alternative medical centers often offer alternative treatments such as chiropractic care, massage, and acupuncture. Fitness gyms are increasingly offering physical therapy services, presenting a formidable challenge to the traditional physical therapy practice. To stay competitive, Physio-Wellness, Inc. will provide a comprehensive suite of services and evidence-based treatments tailored to individual clients, in a safe and welcoming environment.

Financial Summary

The financial summary of Physio-Wellness, Inc.'s business plan provides an overview of our projected costs, sales, and profitability. Below are key highlights of our financial plan:

• We anticipate our startup costs to total $50,000. This includes registration, licensing, and consulting fees.
• We project that our gross sales for the first quarter of operations will reach $100,000.
• We expect to achieve operating profits of 25-30% in our first year of operation.
• We aim to have net profits of 15-20% in the first year of operations.

Funding Requirements

In order to build a successful Physio-Wellness, Inc., the following funds are required:

• Rent for the facility $4,000 for 6 months
• Equipment/technology: $11,000
• Initial marketing costs: $2,500
• Licensing: $500
• Insurance: $1,000
• Initial staffing costs: $18,000
• Miscellaneous start-up costs: $5,000

These costs all come to a total estimated budget of $42,000 in order to successfully get the Physio-Wellness, Inc. up and running.

Milestones and Traction

Physio-Wellness, Inc. was established in 2020 to provide top-tier physical therapy services for individuals who are looking to improve their physical health and quality of life. Since our founding, we have developed and implemented our evidence-based treatment protocols to ensure that every client receives treatments tailored to their individual needs.

We have successfully partnered with several local healthcare providers and established relationships with other key stakeholders in the physical therapy industry, allowing us to expand our services and reach more clients. Going forward, our roadmap is outlined with specific milestones to measure our progress towards becoming a leading health and wellness center in the Baltimore area and beyond.

Our milestones include:

• Beginning offering a full suite of physical therapy treatments, such as soft tissue therapies, movement-oriented modalities, and musculoskeletal approaches.
• Adding onsite examination, assessment, and consultation services to ensure our treatments meet the needs of our clients.
• Expanding our team of experienced and certified professionals to accommodate increased client volume.
• Establishing and growing relationships with local healthcare providers and key stakeholders in the physical therapy industry.
• Increasing our visibility and reach by launching an integrated digital marketing campaign.

At Physio-Wellness, Inc., we believe in developing an environment that is both safe and welcoming to our clients. We’re confident that, with our commitment to evidence-based treatments and excellent customer experience, we will continue to meet and exceed our milestones and establish ourselves as a leading center for health and wellness.

II.- Products & Services

Decades of research in the field of musculoskeletal and movement-based modalities shows that medical problems such as chronic pain, limited range of motion, and muscle fatigue can be addressed effectively with physical therapy. Unfortunately, access to quality care is not universally available, creating a gap in the healthcare market. Physio-Wellness, Inc. was developed to bridge this gap, providing individuals with quality physical therapy services and evidence-based treatments tailored to their individual needs. Our success relies on the expertise of our certified staff and the ability to effectively meet the needs of our clients. We recognize there is a need for top-tier physical therapy services, and we are dedicated to providing the best care to our clients.

At Physio-Wellness, Inc., we provide a unique solution to the physical health and wellness needs of our clients. Our evidence-based treatment protocols are individually crafted, tailored to our clients’ unique scenarios, and are fully supported by current research. With our team of experienced, certified professionals and thorough assessments, examinations and consultations, we ensure our clients get the care they need.

Designed to create a safe and welcoming environment for our clients, our products and services are specifically tailored to help individuals achieve their physical health and wellness goals. We offer a comprehensive package of soft tissue therapies, movement-based modalities and musculoskeletal approaches to give our clients the treatments they need to be successful.

At Physio-Wellness, Inc., our number one priority is to provide our clients with the highest level of care and attention they deserve in order to achieve their desired physical health and wellness outcomes. Through our commitment to meeting our clients’ individual needs, evidence-based research, and experienced staff, we are committed to help them reach their goals.

Validation of Problem and Solution

Our evidence-based medical treatments and protocols have been thoroughly tested by our medical and sports medicine staff for safe usage and optimum results. Our data and research on the efficacy of Physio-Wellness, Inc.'s treatments and methods are consistent with the standards of the American Physical Therapy Association (APTA). In addition, our onsite examinations and assessments enable us to best understand our client's individual needs and tailor our treatment plans to meet those objectives. Our team of experienced and certified experts bring a wealth of knowledge and expertise in the field of physical therapy, and are constantly striving to expand and improve our effective treatments.

We have conducted studies which have demonstrated a significant improvement in our clients’ physical health and quality of life as a result of our treatments and services. Our commitment to providing top-tier services is further reinforced by our dedication to creating a safe and welcoming environment for our clients. Furthermore, we are proud of our ability to track the progress of our clients over time and measure the success of our treatments.

At Physio-Wellness, Inc., we are confident that our innovative approach can lead to improved physical health for each and every one of our clients. Our client-oriented, informed treatments and protocols form the foundation of our commitment to providing evidence-based optimum results.

Product Overview

At Physio-Wellness, Inc. we offer a comprehensive set of physical therapy services to help individuals achieve their optimal physical health and wellness goals. Our evidence-based treatments are tailored to individual needs, and our onsite examinations, assessments, and consultations allow us to provide our clients with the highest quality of care. Our services include:

Soft Tissue Therapies : We offer a range of soft tissue therapies, such as myofascial release, stretch, and taping, to reduce tension and alleviate pain.

Movement-Based Modalities : Our movement-based modalities, such as strength and conditioning, postural correction, and joint mobilization, help improve mobility and overall performance.

Musculoskeletal Approaches : Our multidimensional approach to addressing musculoskeletal pain and dysfunction includes manual therapy, dry needling, rehabilitative exercise and neuromuscular facilitation.

We are committed to providing our clients with the support, education, and guidance they need to maximize their physical health and quality of life. Our experienced and certified staff strive to create a safe and welcoming environment for our clients, and we look forward to working collaboratively with them to help them reach their goals.

Due to the increasing demand of patients seeking physical therapy services, there is a wide range of providers in the Baltimore area. Our primary competition includes independent practitioners, clinics, and hospitals that provide physical therapy services. With that being said, Physio-Wellness stands out from the competition due to our commitment to evidence-based treatments, our individualized and detailed treatment protocols, and our onsite examinations, assessments, and consultations. Our experienced and certified staff provide a safe and welcoming environment to ensure our clients receive the best possible care. We also strive to create a collaborative approach to ensure our clients reach their goals.

At Physio-Wellness, Inc., we are proud of the services and products we have created and implemented to provide top-tier physical therapy services to our clients. To develop our full suite of health and wellness solutions, we have established a roadmap for providing evidence-based treatments tailored to individual needs in order to maximize physical health and wellness. Our process starts with an onsite examination, assessments, and consultations to gain a full understanding of client needs. After the consultation, we work together with clients to create plans that are grounded in current research and proven treatments. As part of our roadmap, we have already implemented steps such as:

• Soft tissue therapies
• Movement-based modalities
• Musculoskeletal approaches
• Onsite examinations and assessments

Moving forward, we plan to continue providing our clients with the best possible care. This includes continuing to offer evidence-based treatments tailored to individual needs and staying up to date with the latest research in physical health and wellness. We also plan to generate more resources to increase access to our services and reduce costs for those who are otherwise unable to access our services due to financial constraints. In addition, we plan to invest in more comprehensive training for our staff to ensure our commitment to top-tier physical therapy services. Finally, we plan to continue advocating for the importance of physical health and wellness in our communities.

III.- Market Analysis

Market segmentation.

Physio-Wellness, Inc. is committed to targeting a variety of potential customers who seek physical therapy services to improve their wellbeing. We will focus on three market segments who have the greatest potential to benefit from our services or the need for our services. These segments are: athletes, persons with a disability, and seniors. We will create a specific marketing strategy based on the particular needs and wants of each group in order to reach our desired market share.

Athletes: Athletes seek out physical therapy services to improve their functional fitness, return to sport and rehabilitate following injury. Through the use of evidence-based treatments we aim to provide athletes with the best care, helping them to reach their optimal performance and reduce their risk for future injury.

Persons with a Disability: Our tailored services for people with a disability enable them to increase their activity levels, quality of life and help them return to meaningful activity. We strive to maximize each person’s independence by providing evidence based and comprehensive treatment solutions.

Seniors: Physio-Wellness offers seniors a comprehensive approach to physical therapy services, aiming to assist them to stay active and healthy. We understand the individual needs of seniors and provide evidence-based treatments which aim to reduce pain and increase mobility.

Target Market Segment Strategy

Our target market is young and active individuals who appreciate the benefits of regular physical therapy. These customers place a high value on their health and physical wellbeing. They recognize that professional physiotherapy is a necessary part of staying active and healthy for a lifetime. We expect that our services will be in high demand from customers within this target market who are seeking ongoing treatments from a dedicated and experienced team.

Our ideal customer would most likely include young adults and middle-aged people, athletes, aspiring athletes, retirees, and those looking to improve their physical health and functioning. We also hope to bring in clients who need physical therapy interventions for acute and chronic injuries or for motor and motivational issues. Our primary goal is to provide qualitative treatments and services that have a long-lasting positive impact on our clients’ lives.

Key Customers

Our ideal customer archetype is someone who understands the value of physio treatment and who will be a strong advocate of our business. We expect our main customers to be individuals who have a physical or neurological dysfunction and may have been recommended to us by medical professionals (e.g. GP, surgeon). The individuals may have had surgery or be suffering from pain and require specialist care, with our clinic being the destination to turn to.

We are also keen to work with professional athletes, who require bespoke treatment for their physical demands. This customer segment is attractive due to their higher spending power, prioritizing their care and healthcare needs.

Future Markets

By analyzing our research results, we observe a great potential for growth in the local physiotherapy market. Our business strategy conveniently aligns with the current market trends, as well as the future market needs. We plan to capitalize on the new opportunities in the market by continuously monitoring the changing demand, conducting market research, and continually updating our offerings to meet the changing needs of our customers. Our goal is to become the among the most reliable and trusted brands in the local physiotherapy market.

Physio-Wellness, Inc. will be entering a competitive physical therapy market, where clients have many options in terms of providers. The following table details some of the current and potential competitors in the area:

IV.- Marketing and Sales Plan

Physio-Wellness, Inc. aims to provide individuals with evidence-based treatments tailored to their individual needs. Through targeted marketing, we aim to reach potential clients in our immediate area, as well as those located further away. Our marketing plan focuses on connecting with our target market and providing them with information about our services.

Physio-Wellness, Inc. will primarily use digital channels to spread the word about our services. Through a combination of online Ads, social media campaigns, and affiliate marketing, we plan to reach our target market and increase visibility. We will also utilize traditional channels such as print Ads and direct marketing. Below is an outline of our marketing and advertising strategy.

Advertising Channels

• Online Ads: Social media platforms, Google Ads, website Ads.
• Affiliate marketing: Partnering with local wellness centers and medical practices.
• Traditional channels: Print Ads (magazines, newspapers), direct mail, radio Ads.
• Increase visibility and recognition of our brand.
• Increase overall website traffic.
• Increase demand for our physical therapy services.

We plan to allocate a budget of $5,000 per month for the marketing and advertising efforts. This budget will be used to purchase Ads on online and traditional channels, as well as for the production of materials for print Ads.

An effective sales plan will help us to achieve our goals for our physiotherapy business. To ensure our success, we need to consider a variety of factors such as market conditions, our capacity, our pricing strategy, and other elements. Our goal is to estimate the number of sales we anticipate, based on these conditions.

We anticipate an adequate number of sales based on our detailed market research. Additionally, our pricing strategy is competitive, so that customers have access to affordable physiotherapy services. We also have a capacity to serve a large number of patients, so our business can handle an increase in demand.

These factors, among others, will help us to ensure we achieve our desired number of sales. By combining our knowledge of the market with a thoughtful pricing strategy, we can create an effective sales plan that will help achieve our goals.

Location and Facilities

Physio-Wellness, Inc. is located in Baltimore, Maryland. This prime location gives us easy access to the city’s best medical facilities, as well as an abundance of resources and support services for our clients. We are situated in a modern, accessible building that promotes a sense of calm and allows for easy access to our services.

Our facility is spacious and fully equipped, allowing us to provide our clients with an effective, safe treatment plan. We have large rooms for physical evaluations, a dedicated space for rehabilitation activities, and an array of specialized equipment. Our staff are expertly trained and certified in the latest rehabilitation methods.

We have built relationships with ample community partners, which allow us to provide our clients with the best possible care. Our clients appreciate the ease of access to our facility and the convenience of our scheduling system. We are proud to boast enthusiastic and loyal customers who highly rate our services.

Our business will use the latest technology and software to maximize our effectiveness. We plan to use a combination of data-driven software and intuitive mobile apps for physiotherapists, patients, and staff. This will help us track client progress, provide rapid response to customer inquiries, and manage our marketing efforts.

Our mobile app will allow us to keep clients informed of their appointments and treatments while providing quick, personalized setup and administration of accounts. This will help our patients stay connected and engaged with their care, which will help ensure successful treatment outcomes.

Further, we will integrate the latest medical technology into our practice, including the use of 3D imaging and AI-assisted diagnostics. This will help us provide better service for our patients, offering accurate diagnoses and fast recovery in a more efficient manner.

Equipment and Tools

It is essential that the right tools and equipment are provided, in the right quantities, to ensure the success of the physiotherapy business plan. Equipment and tools should be tailored to the needs of the business and the services provided. The cost associated with purchasing or renting these items should be further detailed in a table layout.

The following is an example of the different equipment and tools outlined for a hypothetical physiotherapy business, along with the associated costs for procuring them:

V.- Management and Organization

Organizational structure.

This business plan outlines an organizational structure for a physiotherapy clinic. The organizational structure includes roles and responsibilities for employees, as well as the flow of communication between levels of the organization. This structure will enable the physiotherapy clinic to grow and reach its objectives as it becomes larger.

The organizational structure is comprised of the following levels:

• Board of Directors
• Executive Management
• Clinic Management
• Clinic Staff

The Board of Directors maintains oversight of the executive team. They review and approve large projects, long-term business plans, and other major decisions. The Executive Management team comprises of the CEO and CFO, who are responsible for making day-to-day decisions, hiring and firing employees, setting business goals, and overseeing the financial health of the company.

Underneath the executive team is the Clinic Management. This team is responsible for managing the day-to-day operations of the clinic, including scheduling appointments, managing clinical staff, billing, responding to customer inquiries, and maintaining compliance with relevant laws and regulations. This team is also responsible for handling any personnel issues.

The Clinic Staff consists of clinics, receptionists, administrative assistants, and others who work to meet the needs of the clinic’s clients. This team is responsible for providing quality care to patients, welcoming new patients, keeping records, and providing in-depth customer service.

This organizational structure ensures that the clinic has the capacity to meet its goals. It ensures that the right decisions are made at the right time and that communication between levels flows efficiently and effectively. With the right organizational structure, the clinic will be able to succeed.

Management Team

We anticipate assembling a dedicated team of professionals that will serve as the driving force behind the success of our physiotherapy business. This will include a mix of experienced professionals in high-level management roles, who will bring the necessary level of expertise and oversight. The following table outlines the potential candidates for high-level management roles within our organization.

Management Team Gaps

There are currently some positions and areas of expertise where we do not have candidates ready to fill these roles. We need to find individuals with the skills and experience to specialize in marketing, finance, health and safety, operational management, and human resources. Furthermore, we need these personnel to work together in a cohesive, energetic and skilled team to ensure the success of our physiotherapy business plan.

Personnel Plan

In order to run the physiotherapy business effectively, a personnel plan outlining the potential positions that will be required should be established. Below is a table of proposed personnel positions. All candidates should be qualified and experienced professionals to ensure that the business is run at an optimum level and provides quality care to clients.

Company history and Ownership

Founded in 2020, Physio-Wellness, Inc. is building on a long history of premium healthcare services in Baltimore, Maryland. Owned and operated by its founders, the company seeks to provide individuals with evidence-based treatments to improve their physical health and wellness. Our team of experienced and certified professionals strive to create a safe and welcoming environment that is tailored to the individual needs of our clients. It is our mission to help our clients reach their physical health goals and to improve their quality of life.

We are proud of the legacy of quality care that has been set in Baltimore and are committed to creating a best-in-class experience for clients. With a focus on research and evidence-based approaches, we innovate and elevate existing approaches to physical therapy to ensure our clients receive state-of-the-art care. Our team is passionate and dedicated to helping our clients reach their goals, and we take pride in our commitment to excellence.

In order to manage and steer our physiotherapy business, we have developed a detailed roadmap of specific goals and objectives. This roadmap, which is provided in a table format below, will serve as a reference to track our progress and help us keep focused with our business plan.

Each milestone is designed to help us meet our business objectives, such as improving customer satisfaction, increasing market share, and reducing operating costs. We will be regularly reviewing the progress of these milestones to ensure that our business is operating as efficiently as possible.

Key Metrics

In order to gauge the overall performance and health of a physiotherapy business, it is important to track key performance indicators (KPIs) such as patient care quality metrics, financial performance metrics, patient satisfaction metrics, and operational efficiency metrics. These metrics can help you understand how your business is performing and pinpoint areas for improvement. Collecting and analyzing data from these KPIs provides insights that can be used to set appropriate business objectives, objectives that can help improve the quality of care provided and drive financial performance.

Measurement of KPIs can help ensure that the goals of the business are being met, and help identify areas for improvement. Examples of such KPIs include patient volume, average patient length of stay, patient satisfaction scores, and efficiency or cost metrics. Tracking these metrics allows the business to measure progress against goals and make critical decisions in a timely manner.

VI.- Financial Plan and Metrics

Sales forecast.

The sales forecast for the upcoming three years is estimated and given in the table below. The numbers present gross revenue for the business.

Physiotherapy Financial Plan Key Inputs

The expenses associated with starting and operating the physiotherapy business will involve both startup costs and operational expenses. This section outlines expected costs necessary to launch and run the business. A summary table is provided below.

Startup Costs

Operational expenses.

This part of the business plan is where you present the three main financial documents of any startup: the income statement, the cash flow statement, and the balance sheet. The income statement is a reflection of the expected revenues and expenses of the business. It will be used to project a net profit or loss for each period. The cash flow statement shows the business’s inflows and outflows of cash and is used to project a net cash balance. The balance sheet outlines the various accounts of the business and provides a picture of the business’s assets, liabilities and total equity at a specific point in time.

The financial plan should consider possible changes in the market conditions, current trends and anticipated losses throughout the course of business. It is important to note that financial planning is an ongoing process as the business evolves. Financial metrics, like break-even analysis, are incorporated into this plan in order to provide an informed basis to make informed decisions.

Physiotherapy Financial Plan Profit & Loss Statement

Physiotherapy Financial Plan Cash Flow Statement

Physiotherapy Financial Plan Balance Sheet Statement

As the business grows, hiring personnel will be essential to meet customer demands. We intend to hire a team of physiotherapists/physiotherapist assistants, reception staff, and administrative staff to ensure our business runs smoothly. The compensation for each role will depend on the number of hours worked, experience, and qualifications. We will seek applicants with both the technical and soft skills necessary for success in these roles.

As the business starts to grow and develop, the team members will be responsible for helping to build out the necessary operations to support customer and employee needs. We will put in place comprehensive training and performance reviews and will ensure that excellent customer service is a priority for each and every employee.

Capital Requirements and Use of Funds

The capital requirements of the physiotherapy business plan should reflect the amount of money needed to raise to viable launch the business. This will include upfront costs such as premises, equipment, and staffing. It may also include working capital to cover the operating and monthly expenses while the business is being established.

How the capital is to be used should also be clearly defined. The plan should outline the business goals, objectives and performance metrics, including a breakdown of the initial and ongoing capital requirements. This information should be presented in such a way that investors or lenders can clearly assess the expected return on their investment.

Exit Strategy

Our plan for an eventual exit from our Physiotherapy business is to ultimately sell the business. We aim to maximize value upon sale to ensure we achieve the best price for the business. We will approach our exit strategy in two ways. Firstly, we will focus on building a customer base and nurturing customer relationships in order to demonstrate to potential buyers that the business is capable of sustaining consistent revenue streams. Secondly, we will focus on expanding our service offerings to demonstrate that the business is scaleable and can attract a larger customer base in the future.

Once a buyer approaches us with a suitable offer, we will enter into negotiations on a sale that meets our set parameters. We anticipate utilizing both legal and accounting professionals to ensure a safe and compliant sale process. Moreover, we understand the importance of preserving customer goodwill so we plan to implement a customer outreach program to facilitate a smooth transition of ownership.

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• September 6, 2016

20 Best Physiotherapy Business Ideas, and How to Start Your Clinic

You’ve decided to open a new physiotherapy clinic, exciting! After all the training, maybe you’ve had a couple years of work experience too, and now it’s time for you to branch out and create the business you’ve been envisioning.

The choices at this point are to buy an already-established business or start a new one from scratch. For most, the availability and starting capital required to buy an established business dictates the decision.

If your plan is to start a new clinic, your first decision is to focus on a location and demographic that you can serve.

The next decision is determining the size of your clinic.

Is a 2 room clinic too small, is a 6 room clinic too big? The answer to this question has to do with your strategy and cost.

If you are paying by square footage, then you have to consider your monthly lease expenses and the initial capital requirement for getting the rooms to a functional state.

Remember, each room will be a revenue-generating machine. If for example, each room is 120sqft and the cost to lease the additional space compared to the potential profit of the room justifies the cost, then it’s worth considering if you have enough capital to renovate and equip the rooms to prepare to sublet.

Now, how do you determine if the added space is going to be profitable?

There are multiple ways to create room revenue. You can rent the rooms by hiring individual practitioners. This makes it slightly harder to build a consistent brand and customer base, but it’s the easiest way to ensure a profitable business.

Your other option is to hire therapists as independent contractors; however, you have to be careful with various provinces or state laws as enforcing too many rules may suggest an employer-employee relationship.

To maximize your revenue, you could rent the rooms in dual shifts and consider longer hours of operations and/or weekends. The big factor here is to ensure that you have enough patients to support and keep your practitioners busy.   Because the therapists are paying rent, you can specify in their contracts that they are required to do their own marketing and bring in their own clients.

The catch with this is that if they aren’t busy, they will leave, so it is in your best interest to include them in your marketing campaigns as their success means success for you and your clinic.

Some may naturally bring their customers with them, but most, especially those who use software like counseling scheduling software or   med spa software , would want to have access to a steady patient base and business services like a payment system, practice management software and tools to manage patients, charts, bookings, a website, admin staff, and more.

Another option is revenue splits. For example, the practitioners keep 60%, and the business keeps 40%. This reduces the risk for practitioners because if they aren’t required to do their own marketing and they don’t have to pay rent; however, it’s riskier for the business owner as now there is even a bigger requirement to ensure you have an adequate number of patients. The bigger the practice, the more patients you need to keep everyone busy.

In both cases, you have to protect your business patients, as that is your biggest leverage.  This is more crucial with the commission-based scenario as you are revenue sharing.

Acquiring patients, especially repeat customers is not an easy task, but here are some top tips to consider for opening a new massage therapy business. [bctt tweet=”Here are the 20 Tips for Opening and Managing a #Physiotherapy Business. #clinicmanagement” username=”yocalenetwork”]

Here are the 20 Tips for Opening and Managing a Physiotherapy Business

1. Make it easy for your clients find you. Location, Location, Location!

2. Offer services and hours that match the demographics. For example, if you service busy professionals, consider longer or earlier opening hours.

3. Make it easy for people to do business with you. Offer online booking and encourage people to use it. Inform your patients of the online booking option every time you see them until they start using it. And, inform them about online booking on your voicemail greeting.

Online booking makes their life easier: they can book anytime, even when you are closed which could increase the frequency of booking, reduces your admin overhead, increases your efficiency allowing you to concentrate on higher value items, and increases your revenue by filling last minute appointment slots.

PLUS it increases your online ranking. Every time your patients want to book you, they search for you online, that increases your online ranking! Your job is to make sure you get an online booking solution that gives you complete control over your schedule with the flexibility to let you do business the way you want to.

4. Use practice management software that allows you to see how your business is doing; provide key performance indicators (KPIs) that you can use to better manage your business and tools to manage your patients and their charts.

5. Go Green. Use practice management software that helps you save money by going green. Electronic invoices, patient charts, intake forms etc. Not only will it save you money but it also saves you admin time.

6. Invest in your online presence. You have to be found online! Have a professionally made website that highlights your staff and services, is easy on the eyes, and SEO optimized. Some online booking software solutions, like Yocale, give you additional SEO-friendly pages that increase your appearance in search engines like Google. They offer you a mini website with booking widgets that you can also use on your website or Facebook pages. They also have SEO optimized URLs, which help with your online ranking.

7. Your first priority should be to quickly fill the rooms with practitioners that pay you to rent so you can cover your costs and invest in marketing. Advertise in schools, online sites like craigslist, on your own website, etc.

8. Make sure you have good social media presence on Facebook, LinkedIn, and other local directories. Some online booking and practice management software like Yocale also provide you with the additional local directory listing benefits as well.

9. Make sure you train your administrative staff to recommend follow-up appointments. This way you can keep your rooms filled. Again, some practice management software solutions (ie: Yocale) have recurring appointments or follow-on appointments, re-calls and reminders, which are a soft way of reminding patients to book again.

10. Seek reviews from your patients. This increases your online ranking. Look for a practice management software that automatically asks for reviews after every appointment to help increase your online reputation.  These reviews and testimonials become an important part of your online profile that new, potential clients will use in determining to book with you.

11. Don’t forget to build a proper patient database . Make sure you have contact information (ie: their email address) so you can use marketing tools to keep in touch with your patients and keep your schedule busy. Email marketing tools are sometimes built directly in the practice management software, which makes it easy to run against your patient records. For example, you can set up an automatic email to reach out to patients that haven’t visited you for a while.

12. Your admin staff must be friendly. They make a lasting impression. You can even use variable bonus compensation schemes to have them help you with finding practitioners at the start or if someone leaves. Keep your social pages updated. Many small clinics start without having a receptionist to minimize costs with the help of a practice management system that can automate most tasks like taking bookings, appointment reminders, cancellations, changes, billing, and reporting.

13. Network! Local business groups like BNI or other community groups are excellent to build a referral-based business. Listing marketplaces like Yocale, have some built-in referral capabilities, they are community-based systems so you’ll have some automatic networking benefits. Getting to know nearby complementary providers such as Massage Therapists, Chiropractors, or Medical Doctors to take referrals from is a great way to build your network.

14. Create content online. Videos and blogs are a great way to increase your online presence. A short video blog on your specialty or blog on a treatment plan shows you are a thought leader and increases your online reputation.

15. Make sure you have enough cash flow to support the business for at least a year assuming minimal income from the operation or rent.

16. Create a relaxing ambiance. Good sound system, decorations, etc. to make people feel relaxed and encourage them to come back.

17. Ensure the people you hire are a good representation of your health and wellness center. Not all registered physiotherapists are trained the same or have the same personality. Pick a system like diagnostic therapy and make sure everyone follows the same minimum standard.

18. Consider other complementary services. For example, acupuncture, chiropractic or naturopath services in your clinic to offer a holistic care plan.

19. Attend community events. Be a part of your community.

20. Watch your online reputation and learn from it. Respond to people’s feedback.

Following the above can help you create a solid cash flow business while creating a great wellness center in the community. It’s important that you adopt a system and continue refining and fine-tuning it as you move forward.

Good practice management software is an important part of it, but you have to make sure you use it properly and to its full potential. If you do this right, you’ll be ready to open your 2nd location!

One Response

I am looking for a physiotherapy clinic and was interested to see how they run from the inside. I appreciate the advice here given to the clinics to offer online booking to make life easier for both the client and the clinic. That is something that I’ll look for when I’m looking for a clinic!

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In addition to clinical governance and patient safety procedures, it makes good business sense to have other policies in place when running your practice.

Business policies to consider

Example templates for significant sops, business continuity plan, business continuity plan – example, equality and diversity policy, equality and diversity policy – example.

Standard operating procedures (SOPs) you'll need to have in place are likely to include:

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Physio First – expert business support and advice

It is a significant undertaking to set up in private practice, likely to require expert business support and advice. The CSP does not hold this expertise, but instead looks to Physio First for this. 

Physio First is the CSP Professional Network representing self-employed physiotherapists working in private practice. Whilst the majority of members are MSK clinicians it provides the business and legal support pertinent to private practitioners in any specialty.

The CSP and Physio First have co-produced a guide for those starting out in physiotherapy:  Private Physiotherapy Practice – The Essential Guide .

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Sample Physical Therapy Clinic Business Plan

Physical therapy private practice business plan sample.

A physical therapy business is one in which skill appears more important than capital. This is because, without the needed skill, you can’t be successful in this business.

If you are looking to start up a physical therapy business, then we believe you already have the needed skill. Now apart from skill and capital, a physiotherapy business plan is also needed to get this business started.

This article contains a physical therapy office business plan sample. This will come in very handy if you must be successful in this business.

That said, below is a physical therapy practice business plan sample that you can rely on when looking to start your business.

Here is a sample business plan for starting a home health physical therapy massage business.

Business Name:  Perfect Touch Physical therapy Center

Executive Summary

• Our Products and Services

Vision Statement

Mission Statement

Business Structure

• Market Analysis

Sales and Marketing Strategy

• Financial Plan

Competitive Advantage

Perfect Touch physical therapy center is a one-man business that is owned by Mrs. Bella Toby, a world-renowned physical therapist. This company will be located in Detroit, Michigan and from here, will serve other states in the United States as well as major cities in Canada.

This business will be set up with about $100,000. Basically, this amount will be used to get the needed equipment as well as a standard facility.

Products and Services

Perfect touch physical therapy services are in this industry with one major aim. That aim is to become a trailblazer in this industry. We will ensure that our services are directed towards the complete physical wellness of our potential clients.

To carry this out, we will be offering quite a number of services. Some of them include

• Sports Massage
• Deep Tissue Work
• Massage therapy,
• Physical therapy
• Mobility therapy
• Driving therapy
• Physiological therapy
• Acupuncture

At Perfect Touch Physical therapy service, our vision is to establish a physical therapy firm that will be considered a “must- visit” by residents of Detroit, Michigan. We are looking to set up a business that will be regarded as one of the best in our city as well as other major cities in the United States and Canada.

Now, we are not just interested in becoming the first physical therapy center that comes to mind in Detroit, Michigan, we also want to become the best ten physical therapy centers in the United States.

Our mission at Perfect Touch physical therapy center is to make good gains by making top quality services available to as many that are in need of them. We will ensure that our services are offered in a conducive environment, and also in the most professional and caring manner.

We are very aware of the stiff competition that characterizes the physical therapy industry. We are also aware that some of the best physical therapy firms in the United States have been in existence for over 20 years and did not become big overnight.

We have therefore taken out time to study the history of most of the successful physical therapy firms in the United States. This, we know will certainly help us become a highly sorted-after physical therapy firm. In as much as we are going to pay a lot of attention to this, that is not all that we will be doing.

We will also ensure that we employ only the best hands to attend to our customers. This is because consistent quality services are one way we intend to make it to the top in this industry.

Market Analysis Market Trend

In the last few years, physical therapy has sold more franchises than it did in the last decade. This phenomenon says a lot about the relevance of physical therapy in our world. As a result of the high demand for physical therapy centers, this industry has grown tremendously in the last years.

As a result of the rapid growth of the physical therapy industry, it has almost become a norm for physical therapy centers to be located in places where they would not in the past.

One major factor that is responsible for the rapid growth of the physical therapy industry is the increase in awareness of the role of physical therapy in the elimination of stress.

Our major strategy for getting to the top in this very competitive industry is to offer the best services possible for very affordable fees. We also intend to have good customer care and a very strong internet presence.

Target Market

Physical therapy is not restricted to individuals of only one class. There are three major categories of those that need physical therapy services. They include those that are recuperating from an injury, those that are trying to keep fit and those that are trying to relieve stress.

After a careful study, we have come up with those that we intend to offer our services to. They include;

• Sportsmen and women
• Business executives
• Expectant Mothers
• The elderly.

Financial Plan Source of Startup Capital

Perfect touch physical therapy center will be started with $100,000. This amount will be used to get the best equipment as well as the most professional facility for this business. As it stands, we only have 30% of this amount.

The remaining amount will be gotten from the bank.

Our major selling points in this industry are the perfect location for our facility in the center of the city as well as our excellent customer service.

This is a physical therapy center business plan sample for Perfect touch physical therapy Centre. This business will be owned by Mrs. Bella Toby and will be located in Detroit, Michigan.

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Pharmacies to be able to prescribe medication under plans to free up GP appointments

The prime minister has unveiled plans to "transform" primary care whereby pharmacists in England will be able to write prescriptions for some conditions, after a bruising set of local election results.

Political reporter @Journoamrogers

Tuesday 9 May 2023 10:43, UK

Patients will be able to receive prescription medicines and oral contraception without seeing a GP under new plans to ease the strain on surgeries.

It is hoped the measures - which could be rolled out across England as soon as this winter - will help to free up 15 million slots at doctors' surgeries over the next two years.

Under the proposals, pharmacists will be able to write prescriptions for common conditions including earache, sore throat and urinary tract infections without needing the approval of a GP.

The measures - which are part of what ministers are calling an "overhaul of primary care" - are backed by £645m of spending over two years and come alongside efforts to end the 8am "rush" for appointments.

They are being announced just days after the Conservatives suffered from a punishing set of local election results on the back of high inflation, a cost of living crisis and record high levels of unhappiness with the NHS.

Ministers hope almost half a million women would no longer need to speak to a nurse or GP to get oral contraception under the new plans and that the number of people able to access blood pressure checks in pharmacies would be more than doubled to 2.5 million a year.

Which conditions will pharmacies be able to treat without a GP appointment?

Self-referrals will also be increased for services including physiotherapy, hearing tests and podiatry, bypassing the need to see a GP.

The proposals could be in place this winter pending a consultation with the industry.

The prime minister said "transforming primary care is the next part of this government's promise to cut NHS waiting lists".

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"I know how frustrating it is to be stuck on hold to your GP practice when you or a family member desperately need an appointment for a common illness," he added.

"We will end the 8am rush and expand the services offered by pharmacies, meaning patients can get their medication quickly and easily."

NHS chief executive Amanda Pritchard said the reforms would "help us to free up millions of appointments for those who need them most, as well as supporting staff so that they can do less admin and spend more time with patients".

Steps are being taken to make it easier for patients to see GP - but they may feel short-changed

Health correspondent

The government's Primary Care Plan wants to do two things at once: make it easier for patients to access their GP and to take pressure off GPs so they can manage their patient lists better.

But by doing the former they might be making the latter worse - unless the workforce crisis in primary care is resolved.

A recent survey said seven out of ten GPs found their jobs to be extremely stressful and another found that more than a third of GPs want to quit within five years.

This recruitment and retention issue needs to be addressed urgently.

The government says it will provide £240m for primary care to update existing telephone systems so more calls can be taken, clinically assessed and directed to most appropriate treatment.

This will not always be a GP. It might be a practice nurse or speciality inside a community health team.

There is a perception that GPs do not see enough patients. But the data for March shows 70% of GP appointments were seen face to face.

And primary care doctors will tell you they are seeing more patients than ever before as patient lists continue to grow.

Another step will be to train GP receptionists to become 'clinical navigators' so they can field calls and clinically assess the patient and refer the caller to the best service.

This might ease some patient anxiety but it will require a cultural shift in mindset. People expect to see a doctor and feel short-changed if they do not.

Labour's Shadow Health Secretary Wes Streeting criticised the announcement as "merely tinkering at the edges" and said it did not deliver the "fundamental reform" the NHS needs.

He pointed to figures from the Company Chemists' Association which reveal that 670 pharmacies and 343 surgeries have closed since 2015.

PM promises to 'work day and night' after Tories lose over 1,000 seats - politics latest

Mr Streeting said: "13 years of Conservative failure has seen hundreds of pharmacies close and 2,000 GPs cut.

"Now millions of patients are waiting a month to see a GP, if they can get an appointment at all. Expecting the Conservatives to fix this is like expecting an arsonist to put out the fire they started.

"Rishi Sunak is completely out of touch with the problems facing patients and the NHS. He has no plan to address the shortage of GPs, or to reverse the cut in the number of doctors trained every year.

"The Conservatives' announcement is merely tinkering at edges, in contrast to the fundamental reform the NHS needs and Labour is offering."

Mr Streeting said Labour would abolish the non-dom tax status and use the proceeds to train an extra 7,500 doctors and 10,000 nurses every year.

The deputy leader of the Liberal Democrats, Daisy Cooper, also said the plan was "not worth the paper it was written on", adding: "The Conservatives have broken their promise to recruit 6,000 more GPs leaving patients struggling to get the care they need when they need it.

"Accessing faster care is critical for patients but ministers just don't seem to grasp the scale of the problem."

Read more: Unite starts 'escalation' of strike action Minister admits local election results 'not good' for Tories

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The idea of giving pharmacists the power to prescribe without GP approval is not new.

Therese Coffey, who was health secretary during the short period of Liz Truss's premiership, floated plans to enable pharmacies to manage and supply contraception prescriptions last September.

She also pledged that patients would see a GP within two weeks of making an appointment - although she did not set a target for when that should be achieved by.

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• Work and disabled people

New £64 million plan to help people stay in work

‘WorkWell’ pilots to provide tailored support for people in their local area so people can stay and progress in work.

• 15 areas including Greater Manchester, South Yorkshire, and Cornwall to become part of new £64 million pilot to deliver joined-up work and health support
• Builds on welfare reform package to tackle inactivity as fit note process to be integrated with WorkWell

A new work and health support service will be rolled out across 15 areas of England as part of the Government’s plan to help people with health conditions back to work, the Work and Pensions Secretary has confirmed today (Tuesday 7 May).  

The WorkWell pilots – launched by the Department for Work and Pensions ( DWP ) and the Department for Health and Social Care ( DHSC ) – will connect 59,000 people from October to local support services including physiotherapy and counselling so they can get the tailored help they need to stay in or return to work.  

It comes after the Prime Minister announced a sweeping package of welfare reforms to modernise the benefit system and help thousands more people into work, including a review of fit notes to consider how to relieve pressure on GPs and deliver personalised work and health plans that prevent people from falling out of work and onto long-term sickness benefits. 

The WorkWell service provides a single, joined-up assessment and gateway into both employment support and health services locally to help people manage their conditions and to identify workplace adjustments or support that would enable them to stay in work or return sooner.  

Participants do not need to be claiming any Government benefits and will receive personalised support from a Work and Health Coach to understand their current health and social barriers to work and draw up a plan to help them overcome them. Evidence shows that work is an effective way to improve wellbeing – reducing the risk of depression, improving physical health, and building self-confidence and financial independence.  

Work and Pensions Secretary, Mel Stride MP, said:  

We are rolling out the next generation of welfare reforms so that thousands more people can gain all the benefits work brings.

Too many today are falling out of work in a spiral of sickness that harms their finances, their prospects and ultimately their health, where with the right workplace adjustments and help, this needn’t be the case.

And so we have designed WorkWell, a groundbreaking new service, that will for the first time integrate health and work advice at the local level, as part of our plan to stem the flow into economic inactivity, grow the economy, and change lives for the better.

Health and Social Care Secretary, Victoria Atkins MP, said:  

Too often, people with disabilities or poor health fall out of work with no support.

We have a plan to change that and improve lives so everyone has the opportunity to find fulfilling work. This service will help tens of thousands of people, who will receive joined-up work and health support, tailored to their individual needs.

This service, alongside a faster, simpler and fairer health service, will build a healthier workforce, and a stronger economy.

WorkWell is for anyone with a health condition or disability, including mental health conditions, who wants to work. It is a voluntary service, so people will be able to self-refer, or may be referred to WorkWell through their GP, employer or the community sector.  

These professionals will also provide advice on workplace adjustments, such as flexible working or adaptive technology, facilitate conversations with employers on health needs, and provide access to local services such as physiotherapy, employment advice and counselling.

Matthew Taylor, chief executive of the NHS Confederation, said:  

It is fantastic that 15 ICSs can now start to get their WorkWell plans off the ground to provide more intensive, early-intervention support to their populations.

ICS leaders know that with the right support, people living with poor health and long-term conditions can find that good quality work helps prevent them from becoming more unwell. This helps people to live a fuller life, which in turn reduces pressure on health services.

It comes as latest figures show there are currently 2.8 million people who are ‘economically inactive’ due to long-term sickness, a near-record high. The fit note process is often the first step to someone falling out of work and into inactivity and data recently published by the NHS shows almost 11 million fit notes were issued last year, with an overwhelming 94% of those signed “not fit for work”.   

A large proportion of these are repeat fit notes which are issued without any advice, resulting in a missed opportunity to help people get the appropriate support they may need to remain in work.

To address this, the Prime Minister announced a review of the fit note system to stop people being written off as “not fit for work” by default and instead design a new system where each fit note conversation focuses on what people can do with the right support in place, rather than what they can’t do.

As part of the call for evidence, we are also testing reforms of the fit note process to integrate it more closely with WorkWell, enabling the people who need it to have a work and health conversation, with a single, joined-up assessment and gateway into local employment support services.

Some WorkWell pilots are in areas of the country with some of the highest number of fit notes issued, like Greater Manchester and the Black Country where a combined total of over one million fit notes were issued last year.

We are also rolling out “fit note trailblazers” in some of the WorkWell pilot areas to ensure people who request a fit note have a work and health conversation and are signposted to local employment support services so they can remain in work. The trailblazers will trial better ways of triaging, signposting, and supporting people looking to receive a fit note and will be used to test a transformed process to help prevent people with long term health conditions falling out of work, including referral to support through their local WorkWell service.

This builds on the record £16 billion worth of mental health support we offered last year, as well an extra 384,000 people accessing NHS Talking Therapies as part of the Government’s £2.5 billion Back to Work Plan. We are delivering the largest expansion in mental health services in a generation with almost £5 billion of extra funding over the past 5 years, and a near doubling of mental health training places to help cut waiting lists.  

Covering a third of Integrated Care Boards across England, the success of the pilot will inform the possible future rollout of a national WorkWell service dedicated to stemming the flow of people falling out of work due to ill health where the right adjustments and support could prevent this.  

This is a key part of the Government’s £2.5 billion Back to Work Plan, to help up to 1.1 million people with long-term health conditions, disabilities and long-term unemployment to look for and stay in work. In addition to reforming the fit note process and expanding NHS Talking Therapies, the Back to Work Plan includes the launch of Universal Support to match 100,000 people to job vacancies, and expanding the Restart scheme to give people the skills they need to progress.  

The Government’s wide-ranging welfare reforms also include changes to the Work Capability Assessment which are expected to reduce the number of people put onto the highest tier of incapacity benefits by 424,000 by 2028/29 - people who will now receive personalised support to prepare for work, while our Chance to Work Guarantee will mean people can try work without fear of losing their benefits.  

There is a near record level of people on company payrolls, up by over 200,000 since last year, wages have risen for nine months in a row, and economic inactivity is still lower than in the US, France and Italy. 

The rollout of Universal Credit will also be accelerated to move all those left on outdated legacy systems onto a simpler, more dynamic benefit system which eliminates a binary choice between work and welfare. And we will change the rules so that over 180,000 Universal Credit claimants will be given more frequent access to the expertise and guidance of work coaches, as a result of laying regulations to increase the Administrative Earnings Threshold.  

Further Information

WorkWell pilots will take place within the following areas:  

• Birmingham and Solihull
• Black Country
• Bristol, North Somerset and South Gloucestershire 
• Cambridgeshire and Peterborough
• Cornwall and the Isles of Scilly
•  Coventry and Warwickshire
• Herefordshire and Worcestershire
• Greater Manchester
• Lancashire and South Cumbria
• Leicester, Leicestershire and Rutland
• North Central London
• North West London
• South Yorkshire
• Surrey Heartlands

Each of the 15 WorkWell pilots will decide the exact support to be made available that’s best suited to the needs of their local area.  

The total number of Fit Notes issued in each area last year:  

An example WorkWell user journey:  

• The user is employed but their chronic back pain and depression means that they have been signed off work and are considering stopping altogether, leaving them financially vulnerable.  
• They are referred to WorkWell by their GP, employer, or local service.  
• They meet with a Work and Health Coach for a work and health assessment to understand their health and social barriers to work and develop a plan to overcome them.  
• They are signposted to in-house WorkWell services – four sessions with a physiotherapist, a meeting with a counsellor, and a meeting with a Human Resource Advisor for employment advice.  
• Their plan also includes referrals to other relevant local services that will enable them to overcome their barriers to work. This includes training opportunities to help them explore new career opportunities; social prescription to a support group tackling loneliness; and speaking to Citizens Advice Bureau for financial advice.  
• Thanks to their plan, they can remain in work and continue to meet with their WorkWell Work and Health Coach, who checks in on their progress and offers further work and health advice as needed.

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