powerpoint presentation on probing skills

An Effective Probing Strategy for Your Sales Presentation

June 25, 2015 / Blog audience engagement, presentation strategy, presentation tips, probing presentation questions, Rick Enrico, SlideGenius

Lack of probing questions can be one reason why sales proposals are often rejected by clients.

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Briefly introduce yourself to highlight your presentation’s importance. This compels clients to answer your questions without question.

Why Probing is Important

In sales presentations, your main goal is to persuade your clients to take action.

Study your clients’ objectives and how they should be met. Know their needs and wants to craft an attention-grabbing pitch. Doing so makes them realize that you’ve made thorough research about their company, showing them that you’re just as interested in them as you want them to be interested in your proposal.

More than presenting your products and services’ features, advantages and benefits, make your clients feel that you care about them by meeting their expectations . Satisfying their needs makes them see that you value them above anyone else. This gives them reasons to listen and share their side of the story once you ask them probing questions.

When to Probe

A good sales pitch and ample presentation skills can make an effective sales proposal, but probing is an equally important technique. Your clients look for products and services that satisfy their company’s needs.

Probing is important when relating their needs with what you’re offering. Knowing their concerns prepares you to connect them with your products and services’ benefits, making them think that your idea can achieve their desired outcome.

Start by asking open-ended questions such as, “What are your plans for reaching your objectives for this area?” and “What strategies are you going to implement to make this happen?” to delve into more details.

When you notice that your clients have objections , ask whether they understand what you’re trying to emphasize. This can help clarify some concerns before they make their decision.

How Probing Becomes Effective

Probing encourages your clients to talk more, convincing them to share their thoughts and give you more information that can help you motivate them.

The “who, what, when, where, why and how” questions tell you more about your client’s concerns, letting you better understand their needs by asking:

• “Who will…”
• “What, specifically…”
• “When will…”
• “Where, exactly…”
• “Why does…”
• “How does…”

Know whether you’re asking appropriate questions or not. Be careful not to overdo it by asking more questions than necessary. Going overboard results in data that might not be relevant at all to your proposal, wasting both your time and theirs.

Prepare possible questions to quickly address any issues they might have, preventing them from delaying their decisions.

Applying this sales presentation technique makes clients more likely to approve your proposal. Once they realize how much you’re interested, how much you care about meeting their concerns, and how much you’re helping them achieve their expectations, you’ll convince them that your offering best suits their organization needs.

Knowing what and how to ask makes your sales presentation effective. This is because clients will see that you understand how probing helps satisfy their needs, showing that you’re serious and dedicated about what you do.

Clients are more confident to hire somebody who goes out of their way to give them a satisfying experience. Be the person that your client would never hesitate to go to for solutions to their needs.

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“ 21 Powerful, Open-Ended Sales Questions .” RAIN Group . Accessed June 25, 2015. “ Crafting Content: How to Conduct Presentation Research .” SlideGenius, Inc . November 17, 2015. Accessed 25, 2015. “ Probing .” Changing Minds . Accessed June 25, 2015. “ Presentation Tips: 5 Easy Ways to Establish Your Credibility .” SlideGenius, Inc . 2014. Accessed June 25, 2015.

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Probing Skills PowerPoint PPT Presentations PowerPoint PPT Presentations

Probing is . . .

May 11, 2012

1.62k likes | 3.71k Views

Probing is . . . The process of getting sales-related information from your customer Asking questions (an essential skill of a professional salesperson) Uncovering information so it doesn’t look like you’ve been ‘snooping’ (i.e. OK for you to know that). Probing Objectives.

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• specific closed questions
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Presentation Transcript

Probing is . . . • The process of getting sales-related information from your customer • Asking questions (an essential skill of a professional salesperson) • Uncovering information so it doesn’t look like you’ve been ‘snooping’ (i.e. OK for you to know that)

Probing Objectives • To discover what your prospect wants/needs and why. • To reconfirm/revise customer profile information. • To reveal customer business details (practices, values, problems, loyalties, who makes buying decision, etc.). • To make customer aware of better ways/products. • To stimulate interest in your product. • To demonstrate your concern for your customer. • To obtain information you can use to later build your sales presentation around. • To get customer talking/opening up.

Types of Probing Questions • Open ended • Closed

Open-ended Questions • Opinion How do you feel about . . . What would be your reaction to . . . What do you think about . . . Do you agree that . . . • Elaborative What kinds of problems (concerns) are you . . . What are the main things (benefits) that you look for in . . . What do you like best (advantages) about . . . Why do you feel that way? Explain . . . How do you . . . Describe . . . Tell me about . . .

Examples of Specific Open-Ended Questions • “Can you tell me about your corn program and how you get the yields you do?” • “Will the new shelving you are installing have any affects on your product mix or other aspects of your business?” • “What are your biggest challenges in keeping your dairy cows producing at peak level, year round?”

Closed Questions • Usually asking for specific information • Usually require short answer to question such as: • Who • What • Where • When • Why • Yes/no • True/false • Agree/disagree • Often follow up with open-ended questions.

Examples of Specific Closed Questions • “What weaning weight do you normally shoot for?” • “Who are you currently getting your meat products from?” • “What rate of inventory turnover do you generally like to achieve?” • “When do you usually make your seed corn purchase decision?” • “From the following list of reasons, which is the most important to you in determining who you do business with?” e.g. Equipment in good shape Dependable/timely delivery Price Knowledgeable/friendly salespeople Accuracy in billing Flexibility in ordering Other ___________________________

More Selling Questions (Examples) • What is your main objective? • How do you plan to achieve that goal? • What is the biggest problem you currently face? • What other problems do you experience? • What are you doing currently to deal with this? • What is your strategy for the future? • What other ideas do you have? • What role do others play in creating this situation? • Who else is affected? • What are you using now? • What do you like most about it? • Hat do you like least about it?

More Selling Questions (Examples) • If you could have things any way you wanted, what would you change? 14. What affect would this have on the present situation? 15. What would motivate you to change? 16. Do you have a preference? 17. What has been your experience? 18. How do you know? 19. Is there anything else you’d like to see? 20. How much would it be worth to you to solve this problem? 21. What would it cost, ultimately, if things remained as they are? 22. Are you working with a budget?

More Selling Questions (Examples) • How do you plan to finance it? • What alternatives have you considered? • What benefit would you personally realize as a result? • How would others benefit? • How can I help? • Is there anything I’ve overlooked? • Are there any questions you’d like to ask? • What do you see as the next step? • Who else, besides yourself, will be involved in making the decision? • On a scale of one to ten, how confident do you feel about doing business with us? What would it take to get that up to a ten?

More Selling Questions (Examples) • When would you like to take delivery? • When should we get together to discuss this again? • Is there anything else you’d like for me to take care of?

Probing – Concluding Comments • Probing involves ‘two-way’ communication (between the salesperson and the customer). • Probing increases customer participation, learning, satisfaction. • Probing involves not only ‘questioning’ skills, but also ‘listening’ skills • Really listen, not just waiting to talk • Provide verbal feedback • Provide nonverbal feedback (eye contact, nod head, body position, etc.) • Probing is easiest if you are talking about things of interest to your customer (avoid temptation to tell your experiences/opinions)

Probing Sales Quotes • In selling, like medicine, prescription before diagnosis is malpractice. • When I’m telling, I’m not selling. (Sales Upbeat, Jan. 5, 1995) • There is a difference between listening and waiting for your turn to talk.

Probing Sales Quotes • You have two eyes, two ears, and one mouth. Use them in that proportion. • I don’t learn anything new when I’m talking. • In selling, it isn’t enough to aim to please; you must also constantly strive to improve your marksmanship. (Sales Upbeat, Oct. 13, 1994)

Probing Sales Quotes • Samson slew 10,000 Philistines with the jawbone of an ass. Every day thousands of sales orders are killed the same way. (Ben Schlain) • Wisdom is the reward for listening when you would have preferred to talk. (Doug Larson)

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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10 minute read

Top 12 PowerPoint Tips and Hacks for Flawless Presentations

Saikat Basu

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We’ve all seen our fair share of bad PowerPoint presentations . We can all agree that for a PowerPoint presentation to impress, it needs time and attention to detail.

So how can you ramp up your PowerPoint productivity in the shortest time possible?

That’s where we come in. For starters, follow our proven PowerPoint tips and tricks for business presentations , which are sure to make an impact.

Step up your PowerPoint game

Download our print-ready shortcut cheatsheet for PowerPoint.

1. Keep it simple

Keep your slides simple. It’s the visual backdrop to what you are going to say.

The most recommended PowerPoint tip for your productivity is called simplicity . You may be tempted by the graphical razzmatazz of beautiful images, background, and charts. At the end of the day, PowerPoint is a background visual aid for your talk. It is not the talk.

PowerPoint has lots of bells and whistles. But you don’t have to use them all. For instance, your content may not need the much-maligned bullet points - you can just use one key point per slide instead.

That’s why…

2. Reduce the text

Less is more when it is about the text on your slides.

The average reading speed on a screen is around 100 - 150 words per minute. Too much information on the slide is a distraction and an inattentive audience will lose the message you are trying to convey.

Don’t give them too much to read. Use high-quality pictures and eye-catching graphics instead.

To make information digestible, expert slide designers recommend you write one key idea per slide that is summarized by a clear headline.

Tip: Exploit white space. Create more space between your text, paragraphs, and graphics on your slide.

3. Plan your content first

Think about the message you want to convey and use it to write an outline.

As PowerPoint is such a visual medium, it is easy to get sidetracked with the visuals. So it’s important to chalk out what you want to say and in what order even before you open PowerPoint.

Your slides will come together quickly with the help of PowerPoint design options and you can even choose the right templates if you know your stuff inside out. 

Tip: Use brainstorming tools like mind maps, flowcharts, and even storyboards to sketch your content flow.

4. Use PowerPoint Designer for ideas

PowerPoint makes an intelligent guess by looking at the words on your slide and suggests high-quality artwork to complement it. You can pick one of the creative layouts or go back to your own design.

Tip: PowerPoint Designer can also turn lists, processes, or timelines into beautiful graphics too.

5. Use PowerPoint templates

Start with a template to break through any creative blocks.

PowerPoint templates are meant to be the starter plugs when inspiration deserts you or you are design-challenged. PowerPoint ships with a set of readymade templates and there are more available online. Pick one to begin.

Tip: Manpreet Kaur, the head of Corporate Communications at Mercer also suggests you use templates for mining ideas for your own presentation.

Whenever you receive any PowerPoint presentation from any of your clients, business partners, or sellers, make it a point to add them to any folder as a stock for templates for future reference. You can leverage these templates to find inspiration for any icon idea, layout, idea presentation, and number representation on the slides.

6. Edit the Slide Master

To open the Slide Master view, go to the View tab on the Ribbon and select Slide Master .

The first slide on the top is the Slide Master. Any changes to the Slide Master will be applied to all the slides in the presentation.

The Slide Master view also shows all the slide layouts used in PowerPoint. You can also use these Layout Master slides to control the appearance of any group of slides that share a common layout.

Tip: Make changes to the Slide Master before you start filling a presentation with the content.

7. Use PowerPoint Shapes for visuals

PowerPoint Shapes is the most powerful graphical tool in your control.

The multifaceted Shapes feature on the Ribbon gives you infinite ways to use PowerPoint like an illustration program. Look beyond the commonplace rectangle, oval, and rounded rectangle patterns.

Every shape is editable. You can customize any PowerPoint shape and create your own custom designs. They can be formatted with colors, 3-D effects and shadows too.

Tip: Most default shapes are overused. So, you can use your own custom shapes to add interest to a key point or a slide. For instance, you can turn a chevron into a more interesting arrow to illustrate the flow of a process.

8. Choose the right fonts

Choose the right fonts that are modern and pleasing.

It’s well established that fonts have a cognitive impact on how your audience will take in the information.

Sans-serif fonts are preferred for their smooth typefaces. But your typography choices will be influenced by the theme of the content. An artsy presentation can be more liberal with fonts that are decorative.

Also, to create contrast, you can use a technique called font-pairing where two complementary fonts are combined. For instance, use a serif font for titles and pair it with a sans-serif font in the body.

Tip: Want a free font library? Head over to Google Fonts and the collection of 916 free licensed fonts.

9. Use visual metaphors for your data

Visuals help everyone get the context behind data at a faster rate.

Business executives are used to spreadsheets . But that doesn’t mean they will like it in a presentation. Arresting illustrations are far better than bullet points and shoddy SmartArt.

We have talked about shapes and using high-quality photos before. But what if you have to analyze dry data?

Use visual metaphors or analogies to bring out the scale and relationships in the data. Executives can look up numbers, but the right use of an analogy can bring out the context behind it.

For instance, the evolution of man can be used to show the growth of a startup over time.

Tip: When stuck for ideas take inspiration from the best infographics on Slideshare and Pinterest. Infographics are designed to pack a lot of information in a small space.

10. Customize your slides for different audiences

Save yourself a lot of time by reusing your slides for different audiences.

This somewhat lesser-known PowerPoint tip uses a feature called Custom Slideshow to filter what you want your audience to see. Maybe, you want to hide some sensitive information for a lower level of executives while revealing it to those higher up. You do not have to create different slideshows for these two groups.

Create a custom show in five steps.

• On the Ribbon, go to Slide Show > Custom Slide Show , and then select Custom Shows .
• Click the New button in the Custom Shows dialog box. 
• In the Define Custom Show box , choose the slides that you want to include in the custom show, and then hit Add .
• You can change the order of the slides with the arrow keys.
• Type a name in the slideshow name box, and then click OK .

  Tip: You can also create hyperlinked custom shows that you can jump to from your primary PowerPoint show.

11. Rehearse Your Presentation

Prepare your presentation according to the time allotted.

No PowerPoint tip is useful if you cannot fit the number of slides and the time you take to present them in the schedule. PowerPoint helps you rehearse your presentation before you do it. With the Rehearse Timing feature, you can tweak your delivery according to the time on hand.

A helpful Microsoft Support video walks you through the process.

Tip: Use the timer to check if you're spending too much or too little time on one particular slide. Maybe, explaining the data in a better way can shorten the time.

12. Make your PowerPoint presentations accessible

Go to File > Info > Check for Issues > Check Accessibility

Sharon Rosenblatt, Director of Communications at Accessibility Partners stresses the importance of making presentations more inclusive.

Always use the accessibility checker, and not just if your slideshow is being shared with someone you know has a disability, but you never know where files get sent to.

PowerPoint is all about visuals so it’s more important to finetune the little things that can help make the message easily understood by people who have accessibility challenges.

Tip: Microsoft details the best practices for making all PowerPoint presentations accessible .

The bottom line: Get to the point fast

When you are presenting to busy people, you have to cut the clutter but not lose the message. A successful presentation is about brevity and speed.

A business presentation is also a decision-making tool. So make sure you are presenting the information your audience wants to know. And nothing more.

Yes, they do take some work. But with the help of these PowerPoint tips and tricks, you can start and finish any presentation without losing your sleep.

Want more PowerPoint tips? Then check out these other PowerPoint features that will level up your presentations. Or try taking GoSkills top-rated PowerPoint certification course .

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Saikat is a writer who hunts for the latest tricks in Microsoft Office and web apps. He doesn't want to get off the learning curve, so a camera and a harmonica claim an equal share of his free time.

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160 Questions to Ask After a Presentation

Asking questions after a presentation is not just about seeking clarity on what was discussed. It’s a golden opportunity to delve deeper, engage with the speaker, and enhance your understanding of the subject matter. But knowing which questions to ask isn’t always straightforward.

In this piece, we’re about to break down the art of crafting impactful questions post-presentation that will not only benefit you but also add value to the entire audience’s experience.

Table of Contents

Questions to Ask After a Presentation for Feedback

Questions to ask after a presentation interview, questions to ask students after a presentation, questions to ask after a research presentation, questions to ask after a business presentation, questions to ask after a marketing presentation, questions to ask after a book presentation, reflection questions to ask after a presentation, frequently asked questions, final thoughts.

• Can you summarize the key points of the presentation?
• What aspect of the presentation did you find most engaging?
• Were there any areas that were unclear or confusing? If so, what were they?
• How would you rate the overall organization and flow of the presentation?
• Did the visual aids (such as slides or charts) enhance your understanding of the topic? Why or why not?
• Did the presenter maintain good eye contact and use body language effectively?
• Was the presenter’s tone and pace suitable for the content and audience?
• Were there any statistics or facts presented that stood out to you? Why?
• Did the presenter address potential counter-arguments or opposing views adequately?
• Were the objectives of the presentation clearly stated and met?
• How well did the presenter handle questions or interruptions during the presentation?
• Was there anything in the presentation that seemed unnecessary or redundant?
• What would you suggest to improve the presentation for future audiences?
• How did the presentation change or influence your thinking about the subject?
• Did the presentation feel tailored to the audience’s knowledge and interest level?
• Was there a clear and compelling call to action or concluding statement?
• Did the presentation feel too short, too long, or just the right length?
• What was your overall impression of the presenter’s credibility and expertise on the subject?
• How would you rate the relevance and importance of the topic to the audience?
• Can you identify any biases or assumptions in the presentation that may have influenced the message?
• How did you determine what content to include in your presentation?
• Can you explain the rationale behind the structure and flow of your presentation?
• What challenges did you face while preparing this presentation, and how did you overcome them?
• Were there any points in the presentation where you felt you could have elaborated more or less? Why?
• How did you decide on the visual elements and design of your presentation?
• Can you describe your intended audience and how you tailored the content to engage them?
• How did you ensure that the information presented was accurate and up-to-date?
• Were there any counter-arguments or opposing views on this topic that you considered including?
• How would you adapt this presentation for a different audience or context?
• How do you handle unexpected questions or interruptions during a presentation?
• Can you give an example of how you’ve handled negative feedback on a presentation in the past?
• How do you measure the success of a presentation? What metrics or feedback do you seek?
• What techniques do you use to engage an audience that may not be familiar with the topic?
• How do you balance the need to entertain and inform in a presentation?
• How do you prioritize information when you have a limited time to present?
• What strategies do you employ to ensure that your main points are memorable?
• How do you deal with nerves or anxiety before or during a presentation?
• Can you describe a situation where a presentation did not go as planned and how you handled it?
• How do you keep up with the latest trends and best practices in presenting?
• Is there anything you would change about this presentation if you were to do it again?
• How did you feel about the presentation? Were you confident or nervous, and why?
• What was the main message or goal of your presentation, and do you think you achieved it?
• How did you decide on the structure of your presentation?
• What research methods did you use to gather information for this presentation?
• Were there any challenges you encountered while preparing or presenting, and how did you address them?
• How did you ensure that your visual aids or multimedia elements supported your key points?
• What part of the presentation are you most proud of, and why?
• Were there any areas where you felt uncertain or that you would like to improve upon for next time?
• How did you tailor your presentation to fit the knowledge level and interest of your audience?
• What techniques did you use to engage the audience, and how do you think they worked?
• How did you practice your presentation, and what adjustments did you make as a result?
• Did you feel the time allotted for your presentation was sufficient? Why or why not?
• How did you decide what to emphasize or de-emphasize in your presentation?
• What feedback did you receive from peers during the preparation, and how did you incorporate it?
• Did you have a clear conclusion or call to action, and why did you choose it?
• How do you think your presentation style affects the way your audience receives your message?
• What would you do differently if you were to present this topic again?
• Can you reflect on a piece of feedback or a question from the audience that made you think?
• How has this presentation helped you better understand the subject matter?
• How will the skills and insights gained from this presentation experience benefit you in the future?
• Can you elaborate on the research question and what prompted you to investigate this topic?
• How did you choose the methodology for this research, and why was it the most suitable approach?
• Can you discuss any limitations or constraints within your research design and how they might have affected the results?
• How do your findings align or contrast with existing literature or previous research in this field?
• Were there any unexpected findings, and if so, how do you interpret them?
• How did you ensure the reliability and validity of your data?
• Can you discuss the ethical considerations involved in your research, and how were they addressed?
• What are the practical implications of your findings for practitioners in the field?
• How might your research contribute to theoretical development within this discipline?
• What recommendations do you have for future research based on your findings?
• Can you provide more details about your sample size and selection process?
• How did you handle missing or inconsistent data within your research?
• Were there any biases that could have influenced the results, and how were they mitigated?
• How do you plan to disseminate these findings within the academic community or to the broader public?
• Can you discuss the significance of your research within a broader social, economic, or cultural context?
• What feedback have you received from peers or advisors on this research, and how has it shaped your work?
• How does your research fit into your long-term academic or professional goals?
• Were there any particular challenges in conveying complex research findings to a general audience, and how did you address them?
• How does this research presentation fit into the larger project or research agenda, if applicable?
• Can you provide more insight into the interdisciplinary aspects of your research, if any, and how they contributed to the depth or breadth of understanding?
• Can you elaborate on the primary objectives and expected outcomes of this business initiative?
• How does this strategy align with the overall mission and vision of the company?
• What are the key performance indicators (KPIs) that you’ll be monitoring to gauge success?
• Can you discuss the risks associated with this plan, and how have you prepared to mitigate them?
• How does this proposal fit within the current market landscape, and what sets it apart from competitors?
• What are the potential financial implications of this plan, including both investments and projected returns?
• Can you provide more detail about the timeline and milestones for implementation?
• What internal and external resources will be required, and how have you planned to allocate them?
• How did you gather and analyze the data presented, and how does it support your conclusions?
• How does this proposal take into account regulatory compliance and ethical considerations?
• What are the potential challenges or roadblocks, and what strategies are in place to overcome them?
• Can you explain how this initiative aligns with or affects other ongoing projects or departments within the company?
• How will this plan impact stakeholders, and how have their interests and concerns been addressed?
• What contingency plans are in place if the initial strategy doesn’t achieve the desired results?
• How will success be communicated and celebrated within the organization?
• What opportunities for collaboration or partnership with other organizations exist within this plan?
• How does this proposal consider sustainability and the potential long-term impact on the environment and community?
• How have you incorporated feedback or lessons learned from previous similar initiatives?
• What are the key takeaways you’d like us to remember from this presentation?
• How can we get involved or support this initiative moving forward?
• Can you elaborate on the target audience for this marketing campaign, and how were they identified?
• What are the main objectives and key performance indicators (KPIs) for this campaign?
• How does this marketing strategy align with the overall brand values and business goals?
• What channels will be utilized, and why were they chosen for this particular campaign?
• Can you discuss the expected return on investment (ROI) and how it will be measured?
• What are the creative concepts driving this campaign, and how do they resonate with the target audience?
• How does this campaign consider the competitive landscape, and what sets it apart from competitors’ efforts?
• What are the potential risks or challenges with this marketing plan, and how will they be mitigated?
• Can you provide more details about the budget allocation across different marketing channels and activities?
• How have customer insights or feedback been integrated into the campaign strategy?
• What contingency plans are in place if certain elements of the campaign do not perform as expected?
• How will this marketing initiative be integrated with other departments or business functions, such as sales or customer service?
• How does this campaign consider sustainability or social responsibility, if at all?
• What tools or technologies will be used to execute and monitor this campaign?
• Can you discuss the timeline and key milestones for the launch and ongoing management of the campaign?
• How will the success of this campaign be communicated both internally and externally?
• How does this marketing strategy consider potential regulatory or compliance issues?
• How will the campaign be adapted or customized for different markets or segments, if applicable?
• What lessons from previous campaigns were applied in the development of this strategy?
• How can we, as a team or as individuals, support the successful implementation of this marketing plan?
• What inspired the main theme or concept of the book?
• Can you describe the intended audience for this book, and why they would find it appealing?
• How did the characters’ development contribute to the overall message of the book?
• What research was conducted (if any) to ensure the authenticity of the setting, characters, or events?
• Were there any challenges or ethical considerations in writing or presenting this book?
• How does this book fit into the current literary landscape or genre? What sets it apart?
• What do you believe readers will find most engaging or thought-provoking about this book?
• Can you discuss any symbolic elements or literary devices used in the book and their significance?
• How does the book’s structure (e.g., point of view, chronological order) contribute to its impact?
• What were the emotional highs and lows during the writing or reading of this book, and how do they reflect in the story?
• How does the book address or reflect contemporary social, cultural, or political issues?
• Were there any parts of the book that were particularly difficult or rewarding to write or read?
• How does this book relate to the author’s previous works or the evolution of their writing style?
• What feedback or responses have been received from readers, critics, or peers, and how have they influenced the presentation?
• What are the main takeaways or lessons you hope readers will gain from this book?
• How might this book be used in educational settings, and what age group or courses would it be suitable for?
• Can you discuss the process of editing, publishing, or marketing the book, if applicable?
• How does the book’s cover art or design reflect its content or attract its target readership?
• Are there plans for a sequel, adaptation, or related works in the future?
• How can readers stay engaged with the author or the book’s community, such as through social media, book clubs, or events?
• How do you feel the presentation went overall, and why?
• What part of the presentation are you most proud of, and what made it successful?
• Were there any moments where you felt challenged or uncertain? How did you handle those moments?
• How did you perceive the audience’s engagement and reaction? Were there any surprises?
• What feedback have you received from others, and how does it align with your self-assessment?
• Were there any technical difficulties or unexpected obstacles, and how were they addressed?
• How well did you manage your time during the presentation? Were there areas that needed more or less focus?
• How did you feel before the presentation, and how did those feelings change throughout?
• What strategies did you use to connect with the audience, and how effective were they?
• Were there any points that you felt were misunderstood or could have been communicated more clearly?
• How did the preparation process contribute to the overall success or challenges of the presentation?
• What did you learn about yourself as a communicator or presenter through this experience?
• Were there any ethical considerations in the content or delivery of the presentation, and how were they handled?
• How does this presentation align with your long-term goals or professional development?
• How would you approach this presentation differently if you had to do it again?
• How has this presentation affected your confidence or skills in public speaking or presenting?
• What resources or support would have enhanced your preparation or performance?
• How will you apply what you’ve learned from this presentation to future projects or presentations?
• How did your understanding of the topic change or deepen through the process of preparing and presenting?
• What steps will you take to continue improving or building on the skills demonstrated in this presentation?

What if I disagree with a point made during the presentation?

It’s important to frame disagreement in a constructive and respectful way. You might say, “ I found your point on X intriguing. From a different perspective, could Y also be considered…? ” This opens up a dialogue without dismissing the presenter’s viewpoint.

How can I formulate my questions to encourage a more detailed answer?

Use open-ended questions that start with “ how ,” “ why, ” or “ could you explain… ” as these require more than a yes or no answer and encourage the presenter to provide depth. For example, “ Could you explain the process behind your research findings in more detail? “

By asking insightful questions, you’re not only cementing your understanding of the material presented but also opening doors to further knowledge and collaboration. Remember, the quality of your questions reflects the depth of your engagement and willingness to learn.

So, the next time you find yourself in the audience, seize the opportunity to ask meaningful questions and watch as simple presentations transform into dialogues that inspire and illuminate.

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Bea Mariel Saulo

Bea is an editor and writer with a passion for literature and self-improvement. Her ability to combine these two interests enables her to write informative and thought-provoking articles that positively impact society. She enjoys reading stories and listening to music in her spare time.

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6 presentation skills and how to improve them

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What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

Elevate your communication skills

Unlock the power of clear and persuasive communication. Our coaches can guide you to build strong relationships and succeed in both personal and professional life.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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