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30 Examples: How to Conclude a Presentation (Effective Closing Techniques)

By Status.net Editorial Team on March 4, 2024 — 9 minutes to read

Ending a presentation on a high note is a skill that can set you apart from the rest. It’s the final chance to leave an impact on your audience, ensuring they walk away with the key messages embedded in their minds. This moment is about driving your points home and making sure they resonate. Crafting a memorable closing isn’t just about summarizing key points, though that’s part of it, but also about providing value that sticks with your listeners long after they’ve left the room.

Crafting Your Core Message

To leave a lasting impression, your presentation’s conclusion should clearly reflect your core message. This is your chance to reinforce the takeaways and leave the audience thinking about your presentation long after it ends.

Identifying Key Points

Start by recognizing what you want your audience to remember. Think about the main ideas that shaped your talk. Make a list like this:

  • The problem your presentation addresses.
  • The evidence that supports your argument.
  • The solution you propose or the action you want the audience to take.

These key points become the pillars of your core message.

Contextualizing the Presentation

Provide context by briefly relating back to the content of the whole presentation. For example:

  • Reference a statistic you shared in the opening, and how it ties into the conclusion.
  • Mention a case study that underlines the importance of your message.

Connecting these elements gives your message cohesion and makes your conclusion resonate with the framework of your presentation.

30 Example Phrases: How to Conclude a Presentation

  • 1. “In summary, let’s revisit the key takeaways from today’s presentation.”
  • 2. “Thank you for your attention. Let’s move forward together.”
  • 3. “That brings us to the end. I’m open to any questions you may have.”
  • 4. “I’ll leave you with this final thought to ponder as we conclude.”
  • 5. “Let’s recap the main points before we wrap up.”
  • 6. “I appreciate your engagement. Now, let’s turn these ideas into action.”
  • 7. “We’ve covered a lot today. To conclude, remember these crucial points.”
  • 8. “As we reach the end, I’d like to emphasize our call to action.”
  • 9. “Before we close, let’s quickly review what we’ve learned.”
  • 10. “Thank you for joining me on this journey. I look forward to our next steps.”
  • 11. “In closing, I’d like to thank everyone for their participation.”
  • 12. “Let’s conclude with a reminder of the impact we can make together.”
  • 13. “To wrap up our session, here’s a brief summary of our discussion.”
  • 14. “I’m grateful for the opportunity to present to you. Any final thoughts?”
  • 15. “And that’s a wrap. I welcome any final questions or comments.”
  • 16. “As we conclude, let’s remember the objectives we’ve set today.”
  • 17. “Thank you for your time. Let’s apply these insights to achieve success.”
  • 18. “In conclusion, your feedback is valuable, and I’m here to listen.”
  • 19. “Before we part, let’s take a moment to reflect on our key messages.”
  • 20. “I’ll end with an invitation for all of us to take the next step.”
  • 21. “As we close, let’s commit to the goals we’ve outlined today.”
  • 22. “Thank you for your attention. Let’s keep the conversation going.”
  • 23. “In conclusion, let’s make a difference, starting now.”
  • 24. “I’ll leave you with these final words to consider as we end our time together.”
  • 25. “Before we conclude, remember that change starts with our actions today.”
  • 26. “Thank you for the lively discussion. Let’s continue to build on these ideas.”
  • 27. “As we wrap up, I encourage you to reach out with any further questions.”
  • 28. “In closing, I’d like to express my gratitude for your valuable input.”
  • 29. “Let’s conclude on a high note and take these learnings forward.”
  • 30. “Thank you for your time today. Let’s end with a commitment to progress.”

Summarizing the Main Points

When you reach the end of your presentation, summarizing the main points helps your audience retain the important information you’ve shared. Crafting a memorable summary enables your listeners to walk away with a clear understanding of your message.

Effective Methods of Summarization

To effectively summarize your presentation, you need to distill complex information into concise, digestible pieces. Start by revisiting the overarching theme of your talk and then narrow down to the core messages. Use plain language and imagery to make the enduring ideas stick. Here are some examples of how to do this:

  • Use analogies that relate to common experiences to recap complex concepts.
  • Incorporate visuals or gestures that reinforce your main arguments.

The Rule of Three

The Rule of Three is a classic writing and communication principle. It means presenting ideas in a trio, which is a pattern that’s easy for people to understand and remember. For instance, you might say, “Our plan will save time, cut costs, and improve quality.” This structure has a pleasing rhythm and makes the content more memorable. Some examples include:

  • “This software is fast, user-friendly, and secure.”
  • Pointing out a product’s “durability, affordability, and eco-friendliness.”

Reiterating the Main Points

Finally, you want to circle back to the key takeaways of your presentation. Rephrase your main points without introducing new information. This reinforcement supports your audience’s memory and understanding of the material. You might summarize key takeaways like this:

  • Mention the problem you addressed, the solution you propose, and the benefits of this solution.
  • Highlighting the outcomes of adopting your strategy: higher efficiency, greater satisfaction, and increased revenue.

Creating a Strong Conclusion

The final moments of your presentation are your chance to leave your audience with a powerful lasting impression. A strong conclusion is more than just summarizing—it’s your opportunity to invoke thought, inspire action, and make your message memorable.

Incorporating a Call to Action

A call to action is your parting request to your audience. You want to inspire them to take a specific action or think differently as a result of what they’ve heard. To do this effectively:

  • Be clear about what you’re asking.
  • Explain why their action is needed.
  • Make it as simple as possible for them to take the next steps.

Example Phrases:

  • “Start making a difference today by…”
  • “Join us in this effort by…”
  • “Take the leap and commit to…”

Leaving a Lasting Impression

End your presentation with something memorable. This can be a powerful quote, an inspirational statement, or a compelling story that underscores your main points. The goal here is to resonate with your audience on an emotional level so that your message sticks with them long after they leave.

  • “In the words of [Influential Person], ‘…'”
  • “Imagine a world where…”
  • “This is more than just [Topic]; it’s about…”

Enhancing Audience Engagement

To hold your audience’s attention and ensure they leave with a lasting impression of your presentation, fostering interaction is key.

Q&A Sessions

It’s important to integrate a Q&A session because it allows for direct communication between you and your audience. This interactive segment helps clarify any uncertainties and encourages active participation. Plan for this by designating a time slot towards the end of your presentation and invite questions that promote discussion.

  • “I’d love to hear your thoughts; what questions do you have?”
  • “Let’s dive into any questions you might have. Who would like to start?”
  • “Feel free to ask any questions, whether they’re clarifications or deeper inquiries about the topic.”

Encouraging Audience Participation

Getting your audience involved can transform a good presentation into a great one. Use open-ended questions that provoke thought and allow audience members to reflect on how your content relates to them. Additionally, inviting volunteers to participate in a demonstration or share their experiences keeps everyone engaged and adds a personal touch to your talk.

  • “Could someone give me an example of how you’ve encountered this in your work?”
  • “I’d appreciate a volunteer to help demonstrate this concept. Who’s interested?”
  • “How do you see this information impacting your daily tasks? Let’s discuss!”

Delivering a Persuasive Ending

At the end of your presentation, you have the power to leave a lasting impact on your audience. A persuasive ending can drive home your key message and encourage action.

Sales and Persuasion Tactics

When you’re concluding a presentation with the goal of selling a product or idea, employ carefully chosen sales and persuasion tactics. One method is to summarize the key benefits of your offering, reminding your audience why it’s important to act. For example, if you’ve just presented a new software tool, recap how it will save time and increase productivity. Another tactic is the ‘call to action’, which should be clear and direct, such as “Start your free trial today to experience the benefits first-hand!” Furthermore, using a touch of urgency, like “Offer expires soon!”, can nudge your audience to act promptly.

Final Impressions and Professionalism

Your closing statement is a chance to solidify your professional image and leave a positive impression. It’s important to display confidence and poise. Consider thanking your audience for their time and offering to answer any questions. Make sure to end on a high note by summarizing your message in a concise and memorable way. If your topic was on renewable energy, you might conclude by saying, “Let’s take a leap towards a greener future by adopting these solutions today.” This reinforces your main points and encourages your listeners to think or act differently when they leave.

Frequently Asked Questions

What are some creative strategies for ending a presentation memorably.

To end your presentation in a memorable way, consider incorporating a call to action that engages your audience to take the next step. Another strategy is to finish with a thought-provoking question or a surprising fact that resonates with your listeners.

Can you suggest some powerful quotes suitable for concluding a presentation?

Yes, using a quote can be very effective. For example, Maya Angelou’s “People will forget what you said, people will forget what you did, but people will never forget how you made them feel,” can reinforce the emotional impact of your presentation.

What is an effective way to write a conclusion that summarizes a presentation?

An effective conclusion should recap the main points succinctly, highlighting what you want your audience to remember. A good way to conclude is by restating your thesis and then briefly summarizing the supporting points you made.

As a student, how can I leave a strong impression with my presentation’s closing remarks?

To leave a strong impression, consider sharing a personal anecdote related to your topic that demonstrates passion and conviction. This helps humanize your content and makes the message more relatable to your audience.

How can I appropriately thank my audience at the close of my presentation?

A simple and sincere expression of gratitude is always appropriate. You might say, “Thank you for your attention and engagement today,” to convey appreciation while also acknowledging their participation.

What are some examples of a compelling closing sentence in a presentation?

A compelling closing sentence could be something like, “Together, let’s take the leap towards a greener future,” if you’re presenting on sustainability. This sentence is impactful, calls for united action, and leaves your audience with a clear message.

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How to end a presentation in english: methods and examples.

  • By Matthew Jones

presentation conclusion conclusion

Naturally, the way you end a presentation will depend on the setting and subject matter. Are you pitching an idea to your boss? Are you participating in a group presentation at school? Or are you presenting a business idea to potential investors? No matter the context, you’ll want to have a stellar ending that satisfies your audience and reinforces your goals.

So, do you want to learn how to end a presentation with style? Wondering how to end an informative speech? Or do you want to know how to conclude a Powerpoint presentation with impact? We’re here to help you learn how to end a presentation and make a great impression!

How to End a Presentation: 3 Effective Methods

Every presentation needs a great beginning, middle, and end. In this guide, we will focus on crafting the perfect conclusion. However, if you’d like to make sure that your presentation sounds good from start to finish, you should also check out our guide on starting a presentation in English .

Though there are many ways to end a presentation, the most effective strategies focus on making a lasting impression on your audience and reinforcing your goals. So, let’s take a look at three effective ways to end a presentation:

1. Summarize the Key Takeaways

Most presenters either make an argument (i.e. they want to convince their audience to adopt their view) or present new or interesting information (i.e. they want to educate their audience). In either case, the presentation will likely consist of important facts and figures. The conclusion gives you the opportunity to reiterate the most important information to your audience.

This doesn’t mean that you should simply restate everything from your presentation a second time. Instead, you should identify the most important parts of your presentation and briefly summarize them.

This is similar to what you might find in the last paragraph of an academic essay. For example, if you’re presenting a business proposal to potential investors, you might conclude with a summary of your business and the reasons why your audience should invest in your idea.

2. End with a CTA (Call-To-Action)

Ending with a Call-To-Action is one of the best ways to increase audience engagement (participation) with your presentation. A CTA is simply a request or invitation to perform a specific action. This technique is frequently used in sales or marketing presentations, though it can be used in many different situations.

For example, let’s say that you’re giving an informational presentation about the importance of hygiene in the workplace. Since your goal is to educate your audience, you may think that there’s no place for a CTA.

On the contrary, informational presentations are perfect for CTA’s. Rather than simply ending your presentation, you can direct your audience to seek out more information on the subject from authorities. In this case, you might encourage listeners to learn more from an authoritative medical organization, like the World Health Organization (WHO).

3. Use a Relevant Quote

It may sound cliche, but using quotes in your closing speech is both memorable and effective. However, not just any quote will do. You should always make sure that your quote is relevant to the topic. If you’re making an argument, you might want to include a quote that either directly or indirectly reinforces your main point.

Let’s say that you’re conducting a presentation about your company’s mission statement. You might present the information with a Powerpoint presentation, in which case your last slide could include an inspirational quote. The quote can either refer to the mission statement or somehow reinforce the ideas covered in the presentation.

Formatting Your Conclusion

While these 3 strategies should give you some inspiration, they won’t help you format your conclusion. You might know that you want to end your presentation with a Call-To-Action, but how should you “start” your conclusion? How long should you make your conclusion? Finally, what are some good phrases to use for ending a presentation?<br>

Examples of a Good Conclusion

In conclusion, I believe that we can increase our annual revenue this year. We can do this with a combination of increased efficiency in our production process and a more dynamic approach to lead generation. If we implement these changes, I estimate that annual revenue will increase by as much as 15%.

The example above shows a good conclusion for a business presentation. However, some people believe that the term in conclusion is overused. Here’s how to end a presentation using transition words similar to in conclusion .

Transition words help your audience know that your presentation is ending. Try starting your conclusion with one of these phrases:

  • To summarize

However, transition words aren’t always necessary. Here are a few good ways to end a presentation using a different approach.

  • Summarize Key Takeaways : There are two things that I’d like you to remember from today’s presentation. First, we are a company that consults startups for a fraction of the cost of other consultation services. And second, we have a perfect record of successfully growing startups in a wide variety of industries. If anything was unclear, I’d be happy to open the floor to questions.
  • Make a Call-To-Action : I am very passionate about climate change. The future of the planet rests on our shoulders and we are quickly running out of time to take action. That said, I do believe that we can effect real change for future generations. I challenge you to take up the fight for our children and our children’s children.
  • Use a Relevant Quote: I’d like to end my presentation with one of my favorite quotes: “Ask not what your country can do for you — ask what you can do for your country.”

As you can see, your conclusion does not need to be very long. In fact, a conclusion should be short and to the point. This way, you can effectively end your presentation without rambling or adding extraneous (irrelevant) information.

How to End a Presentation in English with Common Phrases

Finally, there are a few generic phrases that people frequently use to wrap up presentations. While we encourage you to think about how to end a presentation using a unique final statement, there’s nothing wrong with using these common closing phrases:

  • Thank you for your time.
  • I appreciate the opportunity to speak with you today.
  • I’ll now answer any questions you have about (topic).
  • If you need any further information, feel free to contact me at (contact information).

We hope this guide helps you better understand how to end a presentation ! If you’d like to find out more about how to end a presentation in English effectively, visit Magoosh Speaking today!

Matthew Jones

Matthew Jones

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How To Close A Presentation

Table of contents, why the ending is the most important part.

The goal of your presentation is to have the audience members remember the message and act on it.

In order to effectively achieve this outcome, you must structure your presentation accordingly. You will need a strong introduction to set the scene, proof points throughout your presentation to support your argument and a conclusion to tie everything together.

Without a proper closing, your presentation will feel incomplete and leave the audience with more questions than answers. As the introduction is to the foundation of a home, the conclusion is to the roof. Without one, your presentation seems unstructured and incomplete with an empty void.

It is not up to the audience to break down what they’ve heard – that is simply too much cognitive processing required for them. You’ll lose your audience and your entire presentation would have been for nothing.

As the presenter, it is your responsibility to summarize key takeaways and craft a proper presentation conclusion that will leave a lasting impression with your audience.

All effective presentations have a conclusion. Whether it’s an inspirational quote, call to action or a few simple closing words. Nevertheless, you must practice and master the skills of how to end your presentation to join the ranks of master presenters.

To help you on your journey, we’ve put together a list of five ways you should end your presentation whether it be an informal, formal presentation or a virtual presentation . Even though these are only a few ways to end your presentation, they are tried and true based on presentation feedback we have received over the years.

10 Ways To End Your Business Presentation & PowerPoint Presentation

1 – end with a call to action.

In the world of business, you’ll be presenting to gain new business on a daily occurrence. RFP presentations and client proposals are just some of the presentations you’ll be engaged with. Just like any sales system, closing and asking for the business is the most critical part.

One way to end your presentation, especially in business is with a call to action.

A call to action is when you directly ask the audience what next steps you want them to take. This might be asking them to sign up for a promotion, following you on social media or engaging in some way.

A call to action is a great tool to use to close your presentation as it has a high conversion rate, the message is clear and it keeps the audience engaged.

2 – End With A Compelling Story

We are social creatures and stories are one of the most effective communication channels we use. Presentation psychology shows us that messages told through the use of a story are better remembered since they act on our human emotions and behaviors.

Stories are also great because it helps the audience sympathize with your messaging easier. Since they already have experienced emotions tethered to an event they can relate to, eliciting an emotional response from them will be easier.

3 – Avoid Q&As

Don’t end your presentation with a Q&A.

Question and answer periods are often unstructured. They could discredit your presentation should the questions not be vetted and your main message may get misconstrued.

Luckily, there are alternatives to Q&As which can still offer the same benefits without the uncertainties.

Alternative Ways To Get The Audience’s Attention, Feedback and Increase Engagement

Instead of using an unstructured Q&A period, try using a presentation tool such as Pigeonhole .

Software similar to this can help you filter questions before they’re made visible to the public. This will help you avoid any awkward or unwanted questions.

It can also allow you to ask for questions ahead of the presentation. This can allow you to avoid all questions being submitted at the end and will give you an opportunity to answer questions throughout the presentation.

4 – Come Full Circle With Your Message

Even with a strong opening message, it’s important to come full circle with your message.

As you progress through your presentation, points you mention will start to fade as your audience tries to remember the key points. Unfortunately, there are times where the main points of your presentation do get forgotten.

A way to combat this is to come full circle with your message. At the very beginning of your presentation, you should introduce the argument or message of your presentation similar to a thesis of an essay. As you progress through your presentation with proof points, you are supporting your argument. By the end, your audience might’ve forgotten what the main argument is. Not a problem, simply reintroduce the thesis, argument or key message of your presentation on the final slide for a lasting impression.

5 – Demonstrate Your Product

presentation conclusion conclusion

If your presentation is showcasing a new product or line of services, consider ending with a demonstration or live performance!

This will certainly blow away your audience members and be a strong ending. A perfect example of a presenter who perfected this technique is Steve Jobs.

Not only is ending your presentation with a demonstration a great way for your presentation to conclude, it also provides great additional benefits such as PR.

Also, depending on how your audience learns new things, it will help put into perspective what you just presented. If you talk about the benefits of a new product you’re launching, demonstrating those benefits will help provide context.

6 – Always End On A High Note

presentation conclusion conclusion

Always end a presentation on a high note.

Even if your presentation is covering a grim and dark topic, leave the audience with some positive motivation.

Negative motivation such as having your audience act on fear and anger are not ideal ways to end a presentation. Although considered effective by some marketers, ending on a high note leaves a longer lasting impression.

The last thing people want to hear are bad things. We are already bombarded with negativity on the news and social media. Convey a sense of positivity by ending on a high note.

7 – End With A Thought Provoking Question

presentation conclusion conclusion

Spark a sense of curiosity by asking your audience a relevant thought provoking question.

Asking a thought provoking question is a great way to end a presentation as it sticks with the audience long after everything is finished.

By having the audience fixated on a question, it will keep reminding them of your presentation and what initially sparked that question in the first place.

Remember though, the question should be relevant to what you spoke about.

8 – End With A Powerful Quote

presentation conclusion conclusion

Similar to a question, a quote will leave a lasting impression with your audience.

Sometimes, what you want to be said has already been said in a profound way you can’t top and that’s ok. Adding a quote, especially an impactful quote from someone famous like Julius Caesar helps drive your point across.

9 – End With A Powerful Image

presentation conclusion conclusion

We all know the saying that a picture says a thousand words.

What better way to end a presentation with an image that can leave the audience with their own personalized conclusion.

Ending off with a powerful image lets your audience come to their own conclusion of the presentation. The image might be meaningful as it relates to the topic you’re presenting or might target a specific emotion you want to elicit from them.

10 – End With Clear Next Steps

Similar to a call to action, outlining clear next steps is important for ending a presentation.

Even when you might not require the audience to take action as you would when inputting a call to action, you might want to set clear steps for what you as the presenter will do, what the organization will do or what the audience as individuals will do in a business setting.

Outlining clear next steps holds everyone accountable and it makes things less ambiguous.

You may consider outlining next steps typically in a business presentation.

For example, if you’re pitching to a client on some business you hope for them to buy into, providing a timeline will help put them in a mindset that makes them believe they’re already working with you. Next steps could be what to expect once the contract is signed with clear deliverable dates.

If you’re still not sure on how to end your presentation, consider outsourcing your presentation design to an agency like Presentation Geeks that have years of experience crafting presentations for a variety of industries.

By trusting professional presentation designers, you can be assured that from beginning to end, your presentation will be one to remember and you’ll be on your way to becoming a better presenter .

Author:  Ryan

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The End: Building Your Presentation Content to a Conclusion

  • By: Sunday Mancini

No matter how long your presentation is, no matter how complex the content or purpose, you can craft a compelling conclusion in 3-5 slides. The content tactic we’re about to explain was developed after hundreds of presentations written for clients, built around one single philosophy: get to the point and make sure your audience knows what to do next.

If you’re struggling to wrap up your content, create 5 new blank slides at the end of your current deck. Now, fill them in with the following:

Slides 1-2: Repeat Key Messages

Create a slide that summarizes the key points you want your audience to remember. At Ethos3, we recommend reducing this number to three or less in order to help boost memorability. And if you only have one key point to remember? Even better. This should only take up one slide unless you want to give each key message its own slide for the sake of design.

Before the summary, you may choose to have a conversational transition slide that says something like “Let’s Review,” or “The Big Picture.” While this is optional, it can add more defined separation between the body of your content and the conclusion.

Slides 2-3: Lead to Your Call to Action

The slides that lead to your call to action need to be like little breadcrumbs, leading the audience along to the final reward. Remind them of why your message is so important, and touch on the opening narrative or problem. For example, if you are pitching an idea that could save the environment from global warming, your slides could be:

Slide 2: “For the future of the globe…” Slide 3: “For the future of our families…”

As you can see from the example, these don’t need to be complex or remind the audience about specific details. They just need to be high-level, powerful, and emotionally compelling.

Slides 4-5: The Call to Action

The final slides need to clearly and simply state what the members of your audience should do with the information they’ve just seen. Should they invest millions of dollars? Join an email list for updates? Call their mom and tell them about the presentation? The call to action could be as simple as saying “Join Us,” or as complex as saying “Help us raise $2.5M with your investment of $1K.”

The call to action should really only take a single slide, leaving a final slide for contact information, a placeholder that says “Any Questions?” or simply your company logo. Your very last slide should be simple, as it may be left up on screen for a long period of time while you host a discussion or people exit the talk.

The End: Building Your Presentation Content to a Conclusion

A strong conclusion needs to pull the audience away from the granular look at your key points and subpoints and bring them back into the emotional cause of the presentation itself. As long as you repeat your key points and leave them with a call to action, you don’t have to worry about writing a complicated or lengthy end. Think of it like a roller coaster gradually stopping after a long and twisty ride. All it needs to do is stop as quickly and smoothly as it can.

Want to read more articles about improving your presentation’s content? Check out these gems from our archive!

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The Writing Center • University of North Carolina at Chapel Hill

Conclusions

What this handout is about.

This handout will explain the functions of conclusions, offer strategies for writing effective ones, help you evaluate conclusions you’ve drafted, and suggest approaches to avoid.

About conclusions

Introductions and conclusions can be difficult to write, but they’re worth investing time in. They can have a significant influence on a reader’s experience of your paper.

Just as your introduction acts as a bridge that transports your readers from their own lives into the “place” of your analysis, your conclusion can provide a bridge to help your readers make the transition back to their daily lives. Such a conclusion will help them see why all your analysis and information should matter to them after they put the paper down.

Your conclusion is your chance to have the last word on the subject. The conclusion allows you to have the final say on the issues you have raised in your paper, to synthesize your thoughts, to demonstrate the importance of your ideas, and to propel your reader to a new view of the subject. It is also your opportunity to make a good final impression and to end on a positive note.

Your conclusion can go beyond the confines of the assignment. The conclusion pushes beyond the boundaries of the prompt and allows you to consider broader issues, make new connections, and elaborate on the significance of your findings.

Your conclusion should make your readers glad they read your paper. Your conclusion gives your reader something to take away that will help them see things differently or appreciate your topic in personally relevant ways. It can suggest broader implications that will not only interest your reader, but also enrich your reader’s life in some way. It is your gift to the reader.

Strategies for writing an effective conclusion

One or more of the following strategies may help you write an effective conclusion:

  • Play the “So What” Game. If you’re stuck and feel like your conclusion isn’t saying anything new or interesting, ask a friend to read it with you. Whenever you make a statement from your conclusion, ask the friend to say, “So what?” or “Why should anybody care?” Then ponder that question and answer it. Here’s how it might go: You: Basically, I’m just saying that education was important to Douglass. Friend: So what? You: Well, it was important because it was a key to him feeling like a free and equal citizen. Friend: Why should anybody care? You: That’s important because plantation owners tried to keep slaves from being educated so that they could maintain control. When Douglass obtained an education, he undermined that control personally. You can also use this strategy on your own, asking yourself “So What?” as you develop your ideas or your draft.
  • Return to the theme or themes in the introduction. This strategy brings the reader full circle. For example, if you begin by describing a scenario, you can end with the same scenario as proof that your essay is helpful in creating a new understanding. You may also refer to the introductory paragraph by using key words or parallel concepts and images that you also used in the introduction.
  • Synthesize, don’t summarize. Include a brief summary of the paper’s main points, but don’t simply repeat things that were in your paper. Instead, show your reader how the points you made and the support and examples you used fit together. Pull it all together.
  • Include a provocative insight or quotation from the research or reading you did for your paper.
  • Propose a course of action, a solution to an issue, or questions for further study. This can redirect your reader’s thought process and help them to apply your info and ideas to their own life or to see the broader implications.
  • Point to broader implications. For example, if your paper examines the Greensboro sit-ins or another event in the Civil Rights Movement, you could point out its impact on the Civil Rights Movement as a whole. A paper about the style of writer Virginia Woolf could point to her influence on other writers or on later feminists.

Strategies to avoid

  • Beginning with an unnecessary, overused phrase such as “in conclusion,” “in summary,” or “in closing.” Although these phrases can work in speeches, they come across as wooden and trite in writing.
  • Stating the thesis for the very first time in the conclusion.
  • Introducing a new idea or subtopic in your conclusion.
  • Ending with a rephrased thesis statement without any substantive changes.
  • Making sentimental, emotional appeals that are out of character with the rest of an analytical paper.
  • Including evidence (quotations, statistics, etc.) that should be in the body of the paper.

Four kinds of ineffective conclusions

  • The “That’s My Story and I’m Sticking to It” Conclusion. This conclusion just restates the thesis and is usually painfully short. It does not push the ideas forward. People write this kind of conclusion when they can’t think of anything else to say. Example: In conclusion, Frederick Douglass was, as we have seen, a pioneer in American education, proving that education was a major force for social change with regard to slavery.
  • The “Sherlock Holmes” Conclusion. Sometimes writers will state the thesis for the very first time in the conclusion. You might be tempted to use this strategy if you don’t want to give everything away too early in your paper. You may think it would be more dramatic to keep the reader in the dark until the end and then “wow” them with your main idea, as in a Sherlock Holmes mystery. The reader, however, does not expect a mystery, but an analytical discussion of your topic in an academic style, with the main argument (thesis) stated up front. Example: (After a paper that lists numerous incidents from the book but never says what these incidents reveal about Douglass and his views on education): So, as the evidence above demonstrates, Douglass saw education as a way to undermine the slaveholders’ power and also an important step toward freedom.
  • The “America the Beautiful”/”I Am Woman”/”We Shall Overcome” Conclusion. This kind of conclusion usually draws on emotion to make its appeal, but while this emotion and even sentimentality may be very heartfelt, it is usually out of character with the rest of an analytical paper. A more sophisticated commentary, rather than emotional praise, would be a more fitting tribute to the topic. Example: Because of the efforts of fine Americans like Frederick Douglass, countless others have seen the shining beacon of light that is education. His example was a torch that lit the way for others. Frederick Douglass was truly an American hero.
  • The “Grab Bag” Conclusion. This kind of conclusion includes extra information that the writer found or thought of but couldn’t integrate into the main paper. You may find it hard to leave out details that you discovered after hours of research and thought, but adding random facts and bits of evidence at the end of an otherwise-well-organized essay can just create confusion. Example: In addition to being an educational pioneer, Frederick Douglass provides an interesting case study for masculinity in the American South. He also offers historians an interesting glimpse into slave resistance when he confronts Covey, the overseer. His relationships with female relatives reveal the importance of family in the slave community.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Douglass, Frederick. 1995. Narrative of the Life of Frederick Douglass, an American Slave, Written by Himself. New York: Dover.

Hamilton College. n.d. “Conclusions.” Writing Center. Accessed June 14, 2019. https://www.hamilton.edu//academics/centers/writing/writing-resources/conclusions .

Holewa, Randa. 2004. “Strategies for Writing a Conclusion.” LEO: Literacy Education Online. Last updated February 19, 2004. https://leo.stcloudstate.edu/acadwrite/conclude.html.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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