product strategy presentation

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PRODUCT STRATEGY

The big picture on product strategy.

1. The Key to Unlocking Growth Potential Product companies thrive or die based on their product strategy.

2. It's All About Customer Value If you beat competitors at the customer value game, your products will win.

3. The Product Roadmap The output of a product strategy is a product roadmap to create killer products.

4. Faster, Better, Stronger At the core of great products is an effective and efficient product development lifecycle.

A KILLER PRODUCT CREATES MORE CUSTOMER VALUE VS. COMPETITION

People purchase products to improve their lives or business. The more a product can drive the value equation by improving benefits (both rational and emotional) over price versus the competition , the more the product will retain customers and attract new customers.

Products that dramatically improve the customer value equation are the foundation for explosive growth . If a product company is struggling, always start the turnaround with an improved product strategy.

IN 2007, THE IPHONE DRAMATICALLY IMPROVED CUSTOMER VALUE

In 2006, these were the top-selling "smartphones." The market was around 60 million smartphones, which primarily competed on email, messaging, performance, battery life, memory, and application integration. The smartphone market was growing at 30% and consolidating, but lacked differentiation, relying more on feature and performance incrementalism.

In 2007, Apple launched the iPhone. Many of the new innovative features solved the unmet needs of customers, such as a large screen, simple UI, native web browsing, integrated iTunes, multi-touch navigation, and widescreen video. Instead of a phone trying to be a mini-computer, the iPhone was an Apple mini-computer with a telephony app.

By improving the lives of customers and providing superior value versus competitors, the iPhone now sells 200+ million units a year, driving Apple's sales of almost $400 billion a year, and market capitalization from around $40 billion in 2006 to over $2.5 trillion in 2023.

THE VALUE WEDGE IS A SIMPLE WAY TO FOCUS YOUR PRODUCT STRATEGY

If you want your product to win, then focus on growing the customer value wedge. How will your product increase customer benefits? At the same time, how will you reduce product costs? If you cut costs, you can either improve product margins or lower prices for customers.

prioritizing product dimensions & to improve is key

Deeply understanding the vital met and unmet customer needs makes it easier to prioritize the product dimensions to improve to maximize customer value and competitive differentiation. Every product competes on eight dimensions, including features, usability, performance, durability, reliability, serviceability, conformance, and aesthetics. From a product strategy standpoint, it is critical to understand what is important to your target customers, how your product(s) compare to the competition , and what needs to be improved, which you should codify into a product roadmap.

If you want to talk about your product strategy with an experienced strategy coach, set up some time with Joe Newsum , a Mckinsey Alum, and the author of this content and website.

long-term product strategy focuses on creating sustainable competitive advantage

While it is essential to drive the value wedge by improving the important product dimensions, a long-term product strategy also creates sustainable competitive advantage . The eight sources of competitive advantage are below. Competitive advantage creates barriers around the products and business model that are difficult for competitors to reproduce. The barriers can be in the form of customer value (i.e., brand loyalty, innovation , network effect), financial value (i.e., scale, proprietary information), or limited resources (i.e., locked-up supply, locations, intellectual property).

Apple has created sustainable competitive advantage

Apple develops all eight types of sustainable competitive advantage creating a competitive barrier around its products and business model . The switching costs alone for customers to switch from the Apple ecosystem to another product are prohibitively high, given the proprietary information Apple has with iTunes, iPhoto, iCloud, and other apps. Apple has also developed a formidable network effect as users can inexpensively communicate through iMessage and FaceTime with other users. Apple has also created a competitive advantage through innovation and intellectual property, along with its marquee locations and scale. These sources of sustainable competitive advantage have led to Apple's pricing premium, customer loyalty, financial performance, and market capitalization.

A product strategy has two main outputs

A product roadmap outlines the product development goals and the necessary actions to make the product vision a reality. It represents the "what" of a product strategy.

The product development lifecycle strategy outlines the goals and actions (initiatives) to improve the development of products. It represents the "how" of a product strategy.

With a product portfolio there are 3 strategic options

As you develop a product roadmap, you need to determine whether to rationalize the product portfolio, improve existing products, or develop new products.

What improvements will… - differentiate the product(s) from competitors? - drive better customer value? - create new use cases , open up new segments?

What new products will… - change the game? - help sell more of the current product(s)? - fill in current holes in the product portfolio?

Which products should be eliminated (rationalized) to… - free up resources to focus on higher-value products? - better align the business model (targets, go-to-market, org)?

THERE ARE FOUR STEPS TO CREATING A KILLER PRODUCT ROADMAP

To create a killer product roadmap, you should follow the four steps above. People often get stuck on how much effort needs to go into these four steps. For some teams, a few days of deep problem solving or integrating these four steps into their governance is the right answer. While for some teams, with the stakes high and the opportunities a bit nebulous, it may take a multi-month product strategy project to get to the right answer.

Step 1: Generate Insights

To create killer product ideas, you need to immerse yourself in insights about the products, market, competition , and customers . As you or your team conduct various analyses, always focus on turning insights into product ideas or opportunities. Product insights often focus on the fundamentals that current products need to address. Market and competitive insights can help you create the context of the future to architect competitive differentiation. Customer insights help prioritize the met, and unmet customer needs that a product can address.

Product Insights

What are the trends and opportunities in the product performance, sales, warranty, economics , supply chain issues, etc.?

Typical analyses include: - Trend Analysis – Sales, Economics - Product Performance & Reviews Analysis - Warranty Claim & Customer Service Analysis

Market & Competitive Insights

What are the trends and opportunities in the market, with competitors and their products, innovations, etc.?

Typical analyses and tools used include: - Porter’s 5 Forces , Adoption Curves , PESTLE Analysis - Competitive Benchmarking - Innovation Scan

Customer Insights

What are the trends and opportunities in customer segments , needs, behaviors, use cases , etc.?

Typical customer research tools include: - Customer Surveys / Polls - Ethnography - Focus Groups

Step 2: Develop Opportunities

The best product development teams have an evergreen list of product ideas they are continually mulling, developing, and prioritizing . When it is time to develop these opportunities, flesh them out with customer use cases, requirements , innovations & features, and synthesize the details in a product snapshot.

Customer Use Cases

Customer use cases and requirements identify who is going to use the product, and how and where they may use it. What are the new and existing use cases and requirements the product is going to address?

Innovations & Features

Identifying innovations and prioritizing the core features is an important next step in developing a product idea. What are potential innovations and features that will create a step-function improvement in customer value and/or product cost?

Typical analyses include: - Tech & Innovation Research - Competitive Product Teardowns - Analogy Brainstorming - Patent Analysis

Product Snapshot

In the latter stages, every product idea needs a snapshot identifying the target customer and their needs, features, economics, differentiation, synergies , high-level development plan, supply chain implications, and overall ROI or size of the opportunity. At this point, it is critical to validate the concept.

Typical analyses include: - Customer Surveys, Focus Groups - Concept Testing, Rapid Prototyping - BOM (bill of materials) & Capital Needs Analysis - ROI & Synergy Analysis

Step 3: Prioritize Product Opportunities

Once you have a nice collection of potential product opportunities, the next step is to prioritize the opportunities that the team will work on, given the limited resources and budget. The easiest way to prioritize product opportunities is to create a decision matrix , score all of the opportunities, and then map them on a prioritization matrix. Once you map the opportunities, get the right people in a room to debate, re-score, and finalize those ideas that make it in the top left corner of the prioritization matrix .

Step 4: Create the Product Roadmap

A well-designed and robust product roadmap will serve as the guidepost for not only product development and supply chain, but also go-to-market strategies (sales, marketing , and distribution). Creating a robust product roadmap takes both art and science in lining up milestones and development blocks in an optimal way to maximize resource productivity, synergies, and downstream dependencies. A product roadmap should always be a living document that is continually reviewed and scrutinized through an organization's governance .

PART 2: THE "HOW" - PRODUCT DEVELOPMENT LIFECYCLE STRATEGY

The second part of a product strategy is the product development lifecycle strategy. Think about the product development cycle as the "big process," which is made up of projects and the actions of people, infrastructure, and partners . The " big process " creates the "big output," which in this case is the product roadmap.

THERE ARE 3 STEPS TO A PRODUCT DEVELOPMENT LIFECYCLE STRATEGY

A strategy is simply the goals we choose and the actions we take to achieve those goals. Developing a product development lifecycle strategy takes three steps: 1. define effectiveness goals around the product roadmap, 2. define efficiency goals around the lifecycle and delivery of the product roadmap, and 3. define the initiatives necessary to achieve the efficiency and effectiveness goals .

Step 1&2: set the input & output goals

Steps 1 & 2 in developing a product development lifecycle strategy involve setting goals for the effectiveness and efficiency of the product development lifecycle. Analyzing historical trends , benchmarking , and brainstorming help develop the metrics and goals that determine the success of a product development team.

Step 3: What initiatives ARE NECESSARY TO ACHIEVE THE PD GOALS?

For a product development team to realize its goals, they need to develop and execute a portfolio of initiatives to improve the effectiveness and efficiency of the team's processes , projects, people, infrastructure, and partners . Below are some of the elements that could be a focus of your initiatives.

use a 1-page strategy to drive execution and success

Documenting your product development lifecycle on one page will help you synthesize the essential metrics, goals, and initiatives that will drive success. Then, it is crucial the product development leaders over-communicate the strategy, incorporate it into the governance of the team, and hold the team accountable for the execution of the strategy.

last thoughts on product strategy

The future of a product company comes down to the quality of the product strategy, which is about driving better customer value for target customers over competitors, in a financially superior way. Developing a strong product strategy takes discipline, customer, market, and product development insights along with excellent problem solving .

DOWNLOAD PRODUCT STRATEGY WORKSHEETS & TEMPLATES

To get started on your product strategy, download the product strategy worksheets & templates for free. The PowerPoint includes: 1. Product Benchmarking Template 2. Product Ideation Worksheet 3. New Product Strategy Overview 4. Product Prioritization Template 5. Product Roadmap Template 6. One-page Product Development Lifecycle Strategy

DOWNLOAD STRATEGY PRESENTATION TEMPLATES

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Product Strategy: A Guide With Examples and Best Practices

Sep 4, 2020

“What should we work on next?”

The question hangs in the air, laden with the heaviness that’s been growing inside you since you took on your new role as a product manager.

“It’ll be fun,” they said. “This is what you’ve been waiting for,” they said. And you believed them. Now you’re not so sure. You feel like you’re being pulled in every direction without anything to hang on to.

“Uh, Peter?” A voice cuts through your thoughts.

“Our product strategy,” you answer. “We should work on our product strategy,” you repeat with more conviction.

You’re right. You can’t manage a product without a strategy. When you finish this post, you’ll know what a product strategy is, why it’s important, and how to create one that’s perfect for you. And you’ll also get a few pointers for the execution of your strategy so you’ll have more insight about and control over your product delivery.

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What Is a Product Strategy?

According to Wikipedia, a strategy is “a general plan to achieve one or more long-term or overall goals under conditions of uncertainty.”

That last part is essential.

Without uncertainty, you don’t need a strategy. You can go straight to a detailed plan.

In uncertain circumstances, you have to rely on a high-level, general plan. One that says what you want to achieve, but leaves the how well enough alone. It gives direction without specifying speed or means of motion. It guides everyone’s actions and decisions without telling them exactly what to do.

A product strategy, then, is a strategy to create and further develop a product to achieve one or more business goals.

Why Is a Product Strategy Important?

In an uncertain environment, it’s hard to know whether what you plan to do will pay off. But you still need to make decisions and produce results in line with your business goals.

It’s like navigating a ship.

You can’t get from A to B without a voyage plan and regularly checking where you are. And you’ll have to adjust along the way. You’ll have to avoid other ships (you’d be surprised how many you encounter at full sea), and adjust for currents and wind. You may even have to adjust your entire voyage plan to steer clear of a hurricane.

Your product strategy is the voyage plan for your product.

Staying Focused

A product strategy is important because it helps you to focus. To stay on course and resist the lure of that nice tropical island along the way.

Many people think focus is about saying “yes” to something and ignoring the rest. It isn’t. Focus is about saying “no” to everything that sounds good but doesn’t fit your overall idea and planning.

Saying “no” is hard enough as it is. Everyone with an idea has good reasons  why you should do it.

Having a product strategy will make it far easier to say “no” and stay on course. Because a product strategy doesn’t only tell you what you will do. It also tells you what you won’t do. Explicitly, or by omission.

Staying Aligned and Agile

Having and communicating a clear product strategy serves as the voyage plan, the initial course.

Knowing where you want to go and what you’re aiming for is essential for making quick, confident decisions. This allows you to respond and adjust more quickly to changes in your business environment, without veering too far off course.

For example, consider a developer who faces a dilemma between spending more time to polish the user experience of a task in your product or inventing a new way to calculate some metrics. If part of your strategy is to have the easiest-to-use product, the dilemma is off the table: the developer knows to focus on the user experience.

Clarity on what you’re aiming for means you no longer have to spell out what employees need to do.

What’s more, a product strategy works not just in your own product and development teams, but also in marketing, support, operations, and…well, actually, all departments in your organization.

So you no longer have to be involved in decision-making processes throughout your organization. Everyone can figure it out for themselves. And because of their knowledge and expertise in their own areas, they’ll come up with better solutions to contribute to those aims than someone outside their department ever could.

Charting the Way Forward

A product strategy is a high-level, general plan. It doesn’t yet tell you exactly what to do.

But it’s essential in creating those more detailed plans. Your product strategy guides the process of creating a product road map, including the decisions on what needs to be done first and what can wait until later. Exactly like it guided the developer in deciding what to spend time on.

And it serves the same purpose for other departments that work on or for the product.

4 Types of Product Strategy

Now that you know how a product strategy can benefit you, let’s talk about the different types of product strategies you can have.

Being the Alpha

This strategy, aka Leader, is to be the market leader, creating innovative products that’ll leave your competition lagging behind. It’s expensive, it’s risky, but the rewards can be huge.

Giving the Alpha a Run for Its Money

This strategy, aka Challenger, is to challenge the market leader by beating them at their own game.

Piggybacking

This strategy, aka Follower, is to piggyback on the innovations by the leaders and their challengers. You don’t create any innovative products yourself, but use them to create cheaper, derivative products.

Dominating a Corner

This strategy, aka Niche, is to create a product for very specific types of people in an otherwise large market. This allows you to work with limited resources because you don’t cater to everyone in the larger market.

The Elements of a Product Strategy

The most quoted elements that need to be in a product strategy are your vision for what the product will do, the business goals it’s meant to contribute to, and the initiatives to achieve those goals.

That, however, leaves out two essential topics.

What you also need is a description of who you’ll be serving (in other words, your ideal customer or customers), and how your product will solve their problems.

And you also need to include how your product is unique. The key features and differentiators that’ll set you apart from your competitors and attract your ideal customers.

Pro tip: include what your product will not do. The features that it won’t include. The bright shiny objects that you already know will be a distraction and that you’ll say “no” to from the outset.

5 Steps to Create a Product Strategy Perfect for You (With Examples)

Salute simon sinek.

According to Simon Sinek, in the TEDx talk  that put him on everyone’s radar, you have to start with why .

Why you go to the trouble of creating your product. What impact you want to have. Whose lives you intend to change.

The vision for your product is essential. Without an inspiring reason to create your product, and for your customers to buy it, everything falls flat.

Examples of Product Visions

Google for its search engine: “Provide access to the world’s information in one click.”

Nike for its Nike Free shoe: “A shoe which mimics barefoot running in order to strengthen runners’ feet and legs, giving them more power and speed while reducing the risk of injury.”

Paint Your People

The second step is to describe your ideal customer. Who they are, what they do, the problems they face, and how your product will solve their problems.

Understanding your ideal customer, your target audience, is key in creating a product that’ll appeal to them.

You need to understand what they want—and more importantly, what they need. The difference between wants and needs is the difference between shrugging and paying.

And you need to be specific. Large audiences—for example, parents—fall into different groups with different needs.

Examples of Target Audiences

Parents with young children who need an educational app, as opposed to parents with teenage children.

Amateur photographers using their smartphones to take pictures who need a picture enhancement app, as opposed to professional photographers.

Stand Out From the Crowd

The third step is to identify which key features you need and how to differentiate common features in similar products to stand out from the pack.

This speaks to the characteristics of your product: features, usability, quality, cost, customizability, robustness, and so on.

Examples of Key Features and Differentiators

Tax software with the specific forms for expatriates.

Content marketing with a CMS feature and step-by-step wizards for small business owners.

Word processing software specifically designed for users that rely on voice control.

Ready, Aim…and Keep Score

To know how you’re doing on your journey to contribute to the business goals of your organizations, you need four things.

Your current state.

Your goals—your desired state or target condition.

The metrics that describe your current and desired state.

Measuring regularly to check you’re still on course.

Examples of Goals and Their Metrics

Business goals:

Increase number of new sign-ups per month by 30% by the end of Q3.

Reduce time to market by an average of 20 days by year end.

Customer goals:

Increase the number of clients that create a full profile by 20% by the end of Q2.

Decrease time between sign-up and first valuable action by 50% by year end.

Blaze a Trail

Finally, then, you get to make a plan. At least, a very high-level plan. With your business and customer goals in mind, you identify the initiatives you’ll use to achieve the goals you’ve set.

Initiatives are more technical than goals. You can think of them as the grand themes of the actions you’ll take to bring your vision to life.

Examples of Initiatives

Attract customers from a new industry.

Launch a Wimbledon site for your tennis stats app.

Improve responsiveness and accessibility across your website and apps.

4 Best Practices for a Perfect Product Strategy

Problems are good.

Focus on problems, not solutions. When setting a strategy, talking about solutions is a form of premature optimization. It blinkers you to other solutions that may be better, easier, more cost effective, more relevant.

While you’re still discussing what strategy to take, the focus should be on understanding the problem you’re trying to solve and the challenges you face in reaching your business goals.

Only when that’s clear can you start generating possible solutions and initiatives to make them happen.

Options Are Even Better

When you start generating solutions to the challenges you face, don’t lean back when you’ve found the first. That’s only your start. Ask questions about how this solution helps you meet the business goals for your product. And how it doesn’t.

Ask yourself how else your product can meet the challenges you face.

It doesn’t matter how far out the challenges are. Feasibility is not the point at this moment. Creative thinking is. And far-out ideas can spark other ideas that are (more) feasible.

Plus, you’ll have plenty of time to cull any infeasible ideas before you start executing them.

That takes far less time and effort than prematurely picking a solution and realizing, halfway into executing it, that it doesn’t live up to expectations. U-turns and other sharp deviations of a set course are very expensive.

The More, the Merrier

Don’t sit in an ivory tower thinking up a product strategy for others to follow. Collaborate. Use the benefits of back-and-forth conversations between people with different perspectives and cognitive styles. Recruit from departments across your organization. And organize conversations both to understand the landscape of the challenges you face, and to get a plethora of solutions to pick from.

Facilitation Is Not Everybody’s Cup of Tea

Find a good facilitator and don’t get in their way.

Good facilitation isn’t easy. It takes skill and experience to guide a diverse group through problem solving. And it’s essential to ensure that everyone gets to contribute their best ideas.

You don’t want to jeopardize something as important as your product strategy with groupthink, loudmouths, shyness, HiPPOs (highest paid person’s opinion), and other group dynamics that discourage people from participating.

Pro tip: Hire an outside facilitator. Someone whose only interest is to ensure the quality of the process and has no interest whatsoever in the outcome of the conversation.

3 Tools for Effective Product Strategizing

When you’re working on your product strategy, you want to be concrete—but don’t get bogged down by details yet. Three tools, or rather worksheets, can help you do just that.

Product Strategy Canvas

Melissa Perri, CEO of Produx Labs and Product Institute, developed the product strategy canvas. It’s simple and straightforward, using a fill-in-the-blanks approach that doesn’t allow you to dig into details prematurely.

This canvas differs slightly in terminology from the standard vision-goal-initiatives template. It talks of your big business goals as the challenges you face. And instead of initiatives, it talks about your target condition—your desired state—and current state.

The product strategy canvas lets you focus on a single challenge-target condition combination at a time.

A complete product strategy will use more than one of these canvases. The vision will be the same for all, but the challenge can be different for each of your products. The target conditions and current states will vary across teams working on a product.

Including the current state in your product strategy is a smart move. It helps teams set the course to reach the target condition from where you are now. After all, if you don’t know where you’re starting out, you can’t set a good course to your destination.

And it brings another benefit. It helps you see how far you’ve come and celebrate your progress.

Finally, the language of the canvas helps you set SMART challenges, and measurable objectives to reach them.

Here’s an example of a filled-out product strategy canvas, from Melissa Perri’s blog :

Product Vision Board

Roman Pichler, founder of Pichler Consulting and author of several books on product management, developed the product vision board.

It too is simple and straightforward. It has your vision at the top, overarching the four areas you need in your strategy to make that vision happen.

The product vision board (“The Product Vision Board” (c) by Roman Pichler, licensed under CC BY-SA-3.0 US ) gives a broad view of the product and keeps all business goals together in one place. You can use it in a collaborative discussion across the organization. It guides these conversations with pertinent questions for each part.

To download a blank copy, go here .

Strategy Kernel Canvas

Chris Butler, member of the UX Collective and author of uxdesign.cc on Medium, proposed the strategy kernel canvas.

Like the product vision board, it takes a broad view on product strategy and can be used in a collaborative discussion across your organization. And it too has prompts in each area of the canvas to direct the conversation.

Like the product strategy canvas, it makes your current state explicit by prompting you to analyze how you got where you are and what you’re going to bet on to get you where you want to go.

You can find a discussion of the strategy kernel canvas by Chris Butler himself, here .

Execution: Moving From Product Strategy to Product Delivery

Just as knowledge is useless without action, a product strategy is useless without execution.

Execution is what brings your product to life (when you’re creating a new one) and what keeps it relevant (when you’re refining an existing one) and contributing to your business goals.

In a world that’s changing faster than ever before, you’ll need to act and respond quickly. That creates two challenges for you as the product manager:

reducing the time it takes the teams to delivery value to your customers, and

having visibility of and controlling the software delivery process across the whole product.

As you can’t do everything yourself, you’ll want help.

From linking pins between you and the agile product and development teams, the product owners  in Scrum.

And from tools, like Plutora’s dashboards for product leaders and managers , that give you insight into what’s happening across all the product and development teams, regardless of the software tools that each of them uses.

To reduce the time to value in developing your product, value stream mapping is a valuable technique to have in your toolbox, especially when you use a value stream mapping tool that integrates with your teams’ delivery toolchain. It will then provide you continuously with up-to-date metrics linked to the goals in your product strategy.

Product Strategy for the Win

You now have everything you need to create a perfect product strategy for your product. And you know where and how to get the help you need to execute it and be confident along the way that you’re on course.

So take the plunge and start work on an inspiring product vision. It’ll be your North Star that’ll guide your decisions, help you say “no,” and keep you from feeling like you’re being pulled in every direction.

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How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

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Product Strategy Framework

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You can't outwork a poor product launch into a success. But a good product strategy can help you determine successful products that will shine in your market's competitive landscape. Use our Product Strategy Framework deck to improve your current product strategy, better communicate your vision, and organize cross-functional collaborations that align everyone towards a common goal.

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Create a slide deck to pitch 1GEN as best workplace for new graduates/interns

Creating a slide deck to pitch 1GEN as the best workplace for new graduates/interns would involve highlighting the company's strengths, opportunities, and benefits that are particularly appealing to this demographic. Slide 1: Introduction to 1GEN - Briefly introduce the company, its mission, and vision. Slide 2: Our Culture - Highlight the company's culture, values, and work environment. Slide 3: Learning Opportunities - Emphasize on the learning and growth opportunities available at 1GEN. Slide 4: Mentorship and Guidance - Talk about the mentorship programs and guidance provided to new hires. Slide 5: Career Growth - Show the potential career path and growth opportunities within the company. Slide 6: Work-Life Balance - Discuss the company's policies on work-life balance, flexible hours, and remote work options. Slide 7: Benefits and Perks - Highlight the benefits and perks offered by the company like health insurance, paid time off, etc. Slide 8: Testimonials - Include testimonials from current employees, especially those who joined as graduates or interns. Slide 9: How to Apply - Provide information on the application process. Slide 10: Conclusion - Wrap up the presentation with a strong closing statement that reinforces 1GEN as the best workplace for new graduates/interns. Remember, the key is to make the presentation engaging, informative, and tailored to the interests and needs of new graduates and interns.

Slide highlights

This 1-Page Product Strategy Framework slide simplifies the product strategy process. Answer core questions about your customer, product, company, and competition. Define key success metrics like customer retention, product reach, go-to-market viability, and brand power.

Use the Product Strategy Canvas to map your product vision with user personas, user journeys, and user stories. Detail your product's implementation constraints, design wireframes, and potential in a brief format. Present your data in a simple way that communicates key value.

Outline your key product strategies and show how much progress you've made on each with this 5-step Product Strategies slide. Measure viability and define the tactics needed to put the plan into action.

Every product's success or failure rests on the choices made in its development. A goal-first approach from a solid product strategy guides successful development, defines what your product is supposed to achieve, builds context around your market, and aligns your entire team behind a shared vision.

This presentation helps hone the focus and communicate the vision to analyze the success and viability of a product or new feature before you actually develop it. From there, it's all about execution.

Application

• Align product objectives: First, align your team on the initiatives and themes of your product. Focus on your company's overall goals and high-level priorities.
• Define project strategy: Outline the goals for your product and start with your vision, followed by the key performance indicators that will determine success, followed by a product roadmap.
• Use data to prioritize features: Use customer personas to determine the best features for user needs, allocate resources to modify products, and invest in new products.
• Canvas to create excellence: Define your product's market, price, competitors, differentiators, strengths and weaknesses, sustainable advantages, and risks.
• Voice the vision: Determine the time frame and measurable objectives, then quantify and analyze your current conditions to meet your vision statement's goal.
• Roadmap to success: Use Product Roadmaps to guide your product strategy through a full year's worth of planning across multiple milestones and long-term growth strategies.

Tell me more about product canvas

A product canvas is a strategic product planning tool that provides a one-page overview of a product's purpose, target audience, key features, and more. It's a visual chart that helps teams understand the product's direction and goals. The canvas typically includes sections like: 1. Product name: The name of the product. 2. Goal: The main objective of the product. 3. Target group: The primary users or customers of the product. 4. User needs: What the target group expects from the product. 5. Product features: The main functionalities of the product. 6. Value proposition: The unique value the product offers to its users. 7. Business goals: The business objectives the product aims to achieve. The product canvas helps in aligning the team, defining the product strategy, prioritizing features, and creating a roadmap to success. It's a living document that evolves as the product and market conditions change.

With a solid product strategy (and beautifully rendered slides to visualize and align your team) you should have everything you need to execute a successful product launch.

The 10-Step Guide for a Successful Strategy Presentation

Discover essential steps and best practices in 'How to Write a Strategy Presentation.' Elevate your approach and effectively communicate your strategic vision with our comprehensive guide.

StrategyPunk

Introduction

Have you ever been trapped in the quicksand of a never-ending strategy presentation?

We've all been there, nodding off while someone drones on.

Now, picture this: a room hanging onto your every word, eyes lit with interest.

Impossible?

Think again. Plunge into our fresh guide, and you'll transform from a presenter to a storyteller.

It’s time for your audience to listen and be utterly captivated.

How to Write a Strategy Presentation: 10 Steps

1. set the stage right.

You wouldn’t host a grand ball without knowing who’s attending, right?

In the same way, before you even think of diving into your content, please know your audience.

Are they tech wizards or old-school board members? Millennials or Baby Boomers?

Customize your talk to resonate with them. Understand their needs, their pain points, and their aspirations.

Connect on a personal level, and half your battle is already won. 🎯

2. Define Your Mission

Imagine embarking on a road trip without a map.

A strategy presentation without a clear mission is almost the same – directionless and meandering.

So, ask yourself: Why are you here? What's the core message?

Once you have that clarity, your path becomes straightforward. Trust me, your audience will thank you for it.

3. Craft an Unforgettable Opening

First impressions?

They’re everything. You have 60 seconds to grab your audience's attention, so make those seconds count.

A quirky quote, a compelling statistic, or even a personal anecdote – choose a relevant and riveting opener. It’s the appetizer to your main course.

Make sure it's tantalizing!

4. Break Down the Core

a. Highlight the Issue:

Every story needs a conflict.

In your strategy presentation, this is the issue or challenge at hand.

Paint a vivid picture. Make them see what’s going awry.

But remember, no doom and gloom—just honest, relatable content.

b. Showcase Your Solution:

Now, for the hero of our story – your solution. Get straight to the point.

How will your idea transform the current scenario?

Make your key the shining beacon. Sell not just the picture but the dream.

c. Unveil the Game Plan:

So, you’ve hooked them with the problem and dazzled them with your solution.

The roadmap: Walk them through the how. Detail the journey, step by step, action by action. Make it tangible. Make it achievable.

5. Elevate with Design

Yes, content is king. But design?

It’s the crown. Incorporate visuals that speak. Charts, infographics, images – let them do the heavy lifting. Remember, a picture's worth a thousand words, but a relevant picture?

That’s gold. And hey, always lean into simplicity. Less is more, especially on slides. 🖼️

6. Weave in Stories

Facts need to be remembered. Stories? They stick.

Weave in anecdotes that resonate. Personal tales, success stories, or even fictional scenarios – a narrative touch can bring your presentation alive. Make it relatable.

Could you make it memorable? After all, who doesn't love a good story?

7. Get Them Talking

No one enjoys a monologue. You can turn your presentation into a dialogue.

Ask questions. Seek opinions. Maybe even throw in a mini poll or quiz. Engage them.

The more involved they are, the more invested they become. It's the difference between passive listeners and active participants.

8. Wrap it Up with Pizzazz

You're nearing the end. This is where you cement all you've shared.

Highlight the key points and end with a zinger. It could be a call to action, a memorable quote, or a challenge.

Leave them thinking, reflecting, and wanting more.

9. Rehearse to Perfection

You've crafted this masterpiece. Now, could you give it the respect it deserves?

Know each slide, each transition, and each pause. Familiarize yourself with the flow. The more comfortable you are with the material, the more confidently you'll deliver.

And nothing, absolutely nothing, captivates an audience more than genuine confidence.

10. After the Applause: Your Next Moves

The applause fades—the room empties.

But your job? It still needs to be done. Show gratitude. A simple thank you can work wonders. Would you be willing to share your presentation or additional resources?

And always, always be open to feedback. It’s the breakfast of champions, after all.

Crafting a killer strategy presentation isn’t about big words or fancy jargon. It’s about connection, clarity, and confidence. You’ve got the palette, brush, and canvas.

Now, could you paint your masterpiece? 🎨

Remember, strategy presentations are not just about informing. It’s about transforming.

So, go ahead and inspire change—illuminate minds. And make a lasting impact.🚀

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Bonus: Your Strategy Presentation Success Checklist

Please ensure that your strategy presentation is top-notch with our concise Success Checklist.

This list will guide you through each crucial step for impactful delivery, from understanding your audience to gathering feedback post-presentation.

Your trusty companion for every presentation!

• Audience insights in place.
• Is the Mission crystal clear? ✔️
• Powerful start rehearsed.
• Core content organized.
• Engaging visuals ready.
• Personal story integrated.
• Interactive segment prepped.
• Strong conclusion framed.
• Feedback channels open.

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Product Strategy Template

What do you think of this template.

Product details

A product strategy is a high-level plan describing what a business hopes to accomplish with its product, and how it plans to do so. This strategy should answer key questions such as who the product will serve, how it will benefit those personas, and what are the company’s goals for the product throughout its lifecycle.

Your team will be in a better position to deliver their best work when you draft and communicate a clear and well-thought-out product strategy to your organization. Your marketing and sales teams will be able to articulate the product’s benefits and unique selling proposition. Without a defined strategy behind a product—generating anticipation and sales becomes difficult. Additionally, your customer success team will better understand your product’s use cases and provide better support for your users’ frustrations.

No organization delivers a product to the market following the exact plan drafted in the initial roadmap. Things change along the way and product managers need to be prepared to adjust their plans and priorities to deal with those changes. When you and your team have a clear product strategy to refer back to, you can make smarter strategic decisions about how to adjust your plans if you lose resources or have to change your estimated timetables.

A product strategy template sets the foundation for your product lifecycle. It outlines the strategic vision for your product portfolio by stating where the products are going, how they will get there and why they will succeed. A sounds product strategy template also helps you articulate focus on a specific target market and feature set. This template is ideal for product teams, marketing teams and technology teams.

Product managers can use this template when preparing a new product-to-market strategy. You can describe in detail the main characteristics of the product that distinguish it from the competitors’ product, describe the ideal buyer, imagine the problems that the product will solve. This will allow your team to understand the promotion strategy and increase the efficiency of work at every stage of the strategy implementation.

This template can also be used by marketers and ad specialists when preparing advertising campaigns. Sales managers can use this template when preparing materials for a meeting with clients.

Startup executives can use this template when preparing to meet with business angels. You can describe in detail the strategy for promoting the product and indicate how much market share you plan to get in the first year of sales. Team leaders can use the slides in this template to meet with their team members and discuss the client’s requirements for a new product.

Available in six design variations, this PowerPoint template helps you zero in on target audiences, define the key product and customer attributes and marketing tactics. The template has eye-catching graphics with options for bar charts, line graphs, pie charts, iconography, process flows and more. Whether you’re a startup, mid-sized business or an established enterprise, this template will help you communicate and advance your product strategy for investors, internal teams and customers. The Product Strategy Template has all the necessary elements to build a professional presentation. If necessary, you can independently change the size, color and position of infographics and text boxes. This template will be a worthy addition to your collection of professional presentations.

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Product Strategy Framework Infographics

Free google slides theme and powerpoint template.

Having a strategy plan for your product is one of the keys to success. Once you have set what is your vision, what do you offer, how are you going to penetrate the market, who the key players are, or what makes you different, the next step is to present all of that data in a clear and visual way so that your team knows exactly where hey are and where they want to be. Let us accompany you in your way to success by offering you this set of infographics for your product strategy, they are visual, easy to edit and represent data in a comprehensible way, so they’re exactly what you need at this point of the journey! The process is very easy: just download them, add your data and then you can paste them in whatever presentation or document you’re preparing.

Features of these infographics

• 100% editable and easy to modify
• 31 different infographics to boost your presentations
• Include icons and Flaticon’s extension for further customization
• Designed to be used in Google Slides, Microsoft PowerPoint and Keynote
• 16:9 widescreen format suitable for all types of screens
• Include information about how to edit and customize your infographics

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Learn / Guides / Product roadmaps guide

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9 tips to create compelling product roadmap presentations

A crystal-clear roadmap is the best strategic communication tool for a product manager. When properly presented and shared across an organization, a product roadmap sheds light on what’s happening today, tomorrow, and in the future—and motivates teams to achieve more.

Last updated

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A great product roadmap presentation helps you build trust with your team and stakeholders —letting them all see how you’re creating real value for the company. How you present a roadmap to your internal team can also inform how you should present it to your customers and get them on board with what’s to come.

This chapter dives into the best tips for roadmap presentations to keep every stakeholder invested and engaged before, during, and after you’re done presenting.

Boost your product roadmap presentation with product experience insights

Heatmaps, Recordings, Surveys, and Feedback tools help you build your product roadmap presentation on a solid, user-centric foundation.

Why your product roadmap presentation matters

When it comes to keeping product strategy, business objectives, and execution aligned, the product roadmap is your key point of reference. Your work as a product manager (PM) involves working with internal teams and stakeholders to build a crystal-clear roadmap that clearly communicates deliverables, and the expectations for where the product is going and why .

Next, you need to get everyone else involved with the product on board and on the same page. The first step to evangelizing your product roadmaps across your organization is to get them out there for all to see with a product roadmap presentation.

Presenting your roadmap to key stakeholders is a great opportunity to tell a compelling story about where your product is going. 

A well-thought-out roadmap presentation will help you:

Align and validate your team’s roadmap

Reduce the risk of eleventh-hour surprises stopping you in your tracks

Smoothly deliver against your product strategy

Avoid stakeholder confusion or dissatisfaction on where the product is going

Make sure your goals stay customer-centric and align with both your users’ needs and wants, as well as your business objectives

How the product roadmap presentation helps you achieve your goals

Your goal with the product roadmap presentation is to gain alignment around the set of priorities you’ve arrived at. That includes:

5 components of a great product roadmap presentation

Every product roadmap presentation is different. In fact, to address every stakeholder’s needs, you may need to first create and present a general strategic product roadmap template, and then move on to discuss lower-level field roadmaps. 

However, there are some components that most product roadmap presentations have in common:

An introduction/agenda: this tells your audience what to expect, what the presentation is about, and how long it’ll last

Your purpose and product vision : the reasoning behind the new product (or new iterations) to give your audience some context and help them see the rationale behind your product direction

The product’s target audience: who are you trying to target with your new product/features? It could be your existing audience, or you might want to reach a new audience in a different market.

Your product roadmap: a top-level view of what you’ve outlined in your product roadmap. For example, you can showcase the anticipated timeline, but don't go into detail about each deliverable along the way.

Feedback and questions: at the end of the presentation, leave space for your audience to ask questions and provide feedback

💡 Pro tip : keep your presentation user-focused with a data-informed strategy and roadmap.

Use Hotjar to gather a rich mix of quantitative and qualitative product experience data for a user-centric approach. 

By providing a steady inflow of user data, Hotjar’s tools can help you ensure your product strategy and roadmap are always relevant.

A Hotjar heatmap in action

9 tips to ace your product roadmap presentation

Before you go ahead with your product roadmap presentation, think about how you communicate your roadmap at these stages:

Before the presentation

When you’re working on your product roadmap presentation, your main goal is to set it up for the best results . To do that, get to know your stakeholders’ needs and motivations, and try to anticipate questions and feedback that might come up in the presentation.

1. Know your audience

As you build your product roadmap presentation, focus on sharing the most relevant information with your audience. 

For example, the C-Suite and the Sales team care about different aspects of the product strategy, while customers and engineers are likely invested in different aspects of the product's direction. Every one of these groups has a varying degree of understanding around the inner workings of the product —and different ways of relating to you as the PM.

To tailor your presentation to the interests of the audience involved, you need to get to know them: their motivations, their deadlines, their pressures, what’s keeping them up at night. This will help you empathize with your stakeholders and create trust.

💡 Pro tip: if you don’t know your stakeholders, set up interviews so you can begin to understand them and their interests. Stakeholder interviews can be informal, simple conversations to get to know their motivations and challenges. They’ll also provide you with some less-obvious opportunities to influence your project’s chances of success.

Once you know your audience, you can tailor your product roadmap presentation to address what they care about and communicate your roadmap for successful buy-in . For example:

Engineering: they want to understand the value of their effort to the business, to customers, and towards improving the product. Keep it short-term and focus on developer-oriented themes—like scalability, usability, quality, performance, infrastructure, and product features.

Executives : these stakeholders care about the company's vision and goals, and how the plan depicted by the roadmap will help the company achieve them. Make sure your roadmap ties each initiative to customer value and business goals. Explain what features you’re adding, and more importantly, how the initiatives will help the product capture the market.

Customer-facing teams : these include Sales and Customer Success and Support teams that mainly care about what they can promise customers, when it will be ready, how it affects pricing, building trust and loyalty, and ways to reduce churn. Give them a transparent timeline they can communicate to customers and users, and show how the roadmap will introduce ways to reduce churn and improve conversion.

2. Channel your inner PANDA 

Building an effective and engaging presentation is all about product roadmap prioritization in the wild. As a PM, that can mean dealing with some pretty dangerous animals. 

From HiPPOs (Highest Paid Person’s Opinion) to ZEBRAs (Zero Evidence But Really Arrogant) to RHINOs (Really Here In Name Only), these types of stakeholders can hold up the product development process or force you to focus resources on the wrong priorities.

PANDAs (Prioritizes Amazingly and Needs Data Always) make the best product managers because they prioritize strategically and take a data-informed approach. 

When it comes to developing a stellar product roadmap presentation, channeling your inner PANDA helps you:

Communicate convincing product narratives

Share user and business data that keeps team members aligned

Manage your backlog effectively

Highlight clear, measurable metrics that let you know you’re on the right track 

Keep the product team aligned on shared priorities and initiatives

Build trust with stakeholders who can see that you’re creating real value for the company

Product managers who Prioritize Amazingly and Need Data Always can confidently show that their product decisions will benefit their team, their organization, and most importantly, their users. This is the basis for cross-functional communication and buy-in from execs and other stakeholders.

💡 Pro tip : sharpen your user data to make better decisions for your product roadmap.

The best product managers use research for product prioritization , and Hotjar gives you the user data you need to prioritize brilliantly. 

Ask users direct questions and gather information on what’s important to them by using Hotjar’s non-invasive survey tools—like Feedback widgets.

Use Heatmaps and Session Recordings to spot issues and determine which bug fixes and product optimizations should be top of your list.  

When you’re guided by how your users experience your product and what their needs are, you can stop your priorities from being hijacked by loud-mouthed HiPPOs, arrogant ZEBRAs, or unfocused WOLF types.

A session recording captured using Hotjar

3. Structure the roadmap in themes, not features

Theme-based roadmaps are one of the best ways to give your product roadmap a memorable and meaningful narrative . As they highlight the big picture, themes show the broader objectives at play and make it easier for you to sell your product strategy.

High-level themes are great for structuring the roadmap and setting up your audience for the context you’re presenting in. To anticipate needs and questions during the presentation, make sure you can provide details into what’s behind each high-level item. 

For example, if you've called a theme 'essential services', break it down into key initiatives and epics that will be required to deliver the theme.

During the presentation

To get everyone on board during product roadmap presentations, your goal is to communicate clearly with your stakeholders and ensure everyone is on the same page.

4. Focus on the why 

Whether it’s a traditional feature roadmap or a problem-focused set of objectives and key results (OKRs), why you want to do these things matters. Is it to explore a new business opportunity? To increase satisfaction among a key segment of users? Something else?

If you expect your team to own building solutions—as well as defining and measuring their success—they need to understand why these initiatives matter to your users and the business as a whole. 

As you present, highlight the context for why you are including something on a roadmap, and remember to tailor your message depending on the audience. Technical teams need to see evidence for why you see demand for a feature. Executives want to see a strong connection between the development initiatives and the priorities of the business.

Remember to address different stakeholders' needs, which you may have uncovered in earlier stakeholder interviews or catch-ups. Be clear on the trade-offs you’ve had to make so stakeholders understand the different considerations you and your team have made.

💡 Pro tip : the data speaks for itself, but you can also tell a powerful story from the perspective of your users. 

Include user insights to prove the value of your ideas, and talk about some alternatives that you've excluded—and why.

Use Hotjar's product experience tools to Observe and Ask for user feedback that helps your audience understand the ‘why’ as much as the ‘what’.

The Hotjar Feedback widget

5. Communicate a convincing product narrative

Great product storytelling can get powerful exec HiPPOs on board, motivate disconnected RHINOs, and convince arrogant ZEBRAs and distractible WOLF (Working On Latest Fire) personas to get behind your product plans. 

As you tell the story of how your roadmap came together, use it as a tool to keep your audience engaged and rally their support around the plan . Include details like customer requests that inspired a new feature, features and functionalities that help push you closer to the product’s vision, or any particularly difficult prioritization decisions you can share.

Use simple and clear language and avoid industry jargon, especially if you're trying to align a wide variety of stakeholders. This will help communicate your product roadmap.

6. Engage your audience with visual aids

People need to see how all the components of your product strategy fit together, so invest time in making sure your product roadmap presentation template is well-designed .

Whether it’s dedicated product roadmapping or project management tools, PowerPoint presentations, infographics, Gantt charts, or Excel spreadsheets, every type of product roadmap presentation template uses graphic elements to help stakeholders visualize your overall product strategy, and help you chart the development and release of specific iterations .

A few key points to keep in mind: 

Vary your versions : present different versions of your roadmap for different audiences. A good way to do this can be to filter your roadmap content by epics or outcomes, and only show the ones relevant to the departments or teams you're presenting to.

Colormap : use color to distinguish between different themes, objectives, or categories on your roadmap. Don’t forget to include a legend outlining what each color signifies.

Keep it relevant : don’t overwhelm your audience with too many details. Your visual product roadmap should contain only the most relevant insights and graphics. When in doubt, take it out.

After the presentation

It’s time to tie up any loose ends and check in with your audience. As you do so, continue to request feedback and iterate on your roadmap presentation.

7. Tie in metrics

If you’re having a difficult time rallying the audience around your roadmap, remember that metrics are a great arbitrator . They are a powerful tool for selling your product strategy and getting buy-in across your organization.

Metrics related to the success of your product help you make objective decisions and not rely on intuition alone. You likely used these product metrics to make your roadmap decisions in the first place, so put them back to work for you when presenting your product strategy.

Your visual roadmap should present how initiatives influence key business metrics or a 'north star metric'. They’re an important part of the narrative around your product roadmap, so put these numbers front and center in your presentation. 

8. Leave room for questions and feedback

Make sure you give participants the opportunity to ask questions and provide feedback on your product roadmap presentation. This will help you improve and have better ongoing communication around your roadmap.

This doesn’t necessarily mean you need to act on every single piece of feedback. Instead, actively listen and hear people out and make sure stakeholders feel heard and understood.

Some areas you can seek feedback on are:

Is the meeting cadence working for stakeholders?

Do they understand your product team’s priorities and trade-offs?

Do they understand the roadmap’s impact on them?

Then, follow up on any feedback shared during the presentation. After all, alignment isn’t one-sided—it’s an exercise in negotiating different views and opinions.

9. Keep the product roadmap updated and accessible

Once you’ve done a good job selling your product strategy, don’t hide it away. Make sure you follow up your roadmap presentation with thorough meeting notes and the updated roadmap. 

By now it’s clear that roadmaps can’t just be static documents—like an Excel spreadsheet or a PowerPoint template. This also means th e roadmapping lifecycle doesn’t simply end with a presentation . You need to follow up on KPIs and progress, as well as keep your stakeholders and customers informed.

Continue to communicate updates and changes to your roadmap outside of meetings. Create a concrete, editable, and accessible space where stakeholders can continuously check-in, provide feedback, and keep up-to-date on changes. 

Some ideas of how to do this include:

A product roadmapping tool

A shared document

A dedicated space in your company’s knowledge sharing tool

A dedicated channel in your company’s messaging platform

A dedicated space for feedback in the roadmap artifact itself

Next steps for product roadmap presentations

Roadmap alignment is a continuous, ongoing process. And the way you approach your roadmap presentations can be decisive in how your product moves forward toward success. 

As you gear up to present your product strategy and the specific iterations it involves, consider what you do before, during, and after the roadmap presentation to build alignment.  

Understanding why certain product initiatives matter to your users and the business will allow your team, stakeholders, and customers to rally behind them much more than just being told they need to happen.

FAQs about product roadmap presentations

What should you include in a product roadmap presentation.

An effective, coherent roadmap presentation includes:

The context and ‘why’ behind each initiative 

Substance and concrete outcomes at each stage of the roadmap

A clear business impact of completing the initiative

Details about the product’s target audience to demonstrate how well you know the market, the users, the product, and the business goals

When should you deliver a product roadmap presentation?

There are a few situations where you might need to deliver a roadmap presentation. Here are a few of the most common: 

To get approval from business leaders for new products, features, or a change in product strategy

To alleviate conflicting messages from different stakeholders

To create a release plan that can be shared with customers

To get your team on the same page with and advocate for the product opportunities that will help your company reach its goals

How long should a product roadmap presentation be?

The ideal duration of a product roadmap presentation depends on how many products and features you need to discuss. We recommend reserving around 1–2 hours, including time for brainstorming and feedback at the end.

Product roadmap templates

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What Is Product Strategy? Framework & Examples

Build a product that aligns with your vision and goals by creating and adhering to a well-defined product strategy.

Product strategy is the plan created by a company to define the vision for a product and identify how that vision will be realized. A product strategy is built with the “big picture” of a product in mind, helping companies justify why their product should exist and how users stand to benefit. A well-tuned product strategy ensures that everyone is working in sync toward the same high-level business goals.

Your product strategy prioritizes the most important aspects of your product such as features and timetables over the course of product development . It keeps your business’ collective product management efforts focused on customer needs, market positioning, and your ultimate business goals. This focus on value enables your team to deliver a product launch with every feature in alignment with your original vision.

• Product strategy is the process of defining why a product should exist, who it will benefit, and how a company plans on developing it.
• Key elements for a successful product strategy often include leveraging a framework, diagnosing the problem, and envisioning the solution.
• There are several models companies can base their product strategies around, including differentiation, quality, cost, and focus models.

What is product strategy?

Product strategy bridges the gap between the conceptualization of a product and creating a set development plan. You may have a terrific idea for the next big product. However, odds are you’d find it difficult to jump straight from “dreamt up” to “drawn out on paper.”

A product strategy outlines the principles that justify the creation of the product and the work required to make it successful. It helps companies answer three essential questions about their product:

• Who is the customer base?
• How will the product address these customers’ pain points?
• How will the product benefit the company?

The answers to these questions will inform the broad-strokes planning of the product. These big-picture strategies include the types of features the product will contain, a general blueprint of product development, and the measurable objectives the company hopes to achieve.

Product strategy is often confused with the product roadmap . However, a roadmap is a timeline of action items that outline how exactly a product will come together. Successful roadmaps require the established vision, timelines, and goals set forth first in a clear product strategy.

Product strategy serves as a reference point as the product roadmap changes throughout development. Deadlines, tasks, and goals are all bound to shift or change altogether during product development in response to feedback, testing, and unexpected obstacles. A company that adheres to a set strategy is better equipped to handle changes and devise solutions in line with the ultimate vision for the product.

The importance of product strategy to your business

Product strategy benefits businesses by keeping a product’s trajectory aligned with both customer and internal expectations. A strategy is so vital to a product’s success that 84% of product managers identify ownership of their product strategy as one of their top responsibilities. A quality product strategy:

Defines your product’s niche

A well-researched product strategy provides companies with a clear sense of what niche their product will occupy when it goes to market. This awareness allows teams to make decisions during development that speak to the product’s niche and thus to its intended audience.

Imagine your product’s niche as a triangle. At one point, you have the customers you want to serve. On another point, you have the profit-minded goals of your company. On the third and final point, you have the various functions and features of your product that differentiate it from the competition.

A product strategy defines each of these points and helps to balance them against each other. You won’t sell a product that has a thousand features but no audience. You also won’t capture an audience by setting goals that force you to charge far more than comparable competitors.

Informs your product roadmap

Your product roadmap acts as the official game plan for developing, releasing, and growing your product. It’s a company’s ultimate resource for task management and helps ensure that deadlines are being met. Hiccups in the development process may change action items on the roadmap, but those changes are visible to and respected by all parties involved.

Product strategy directly informs your product roadmap by setting a sturdy foundation. Your strategy sets high-level deadlines and phases of your product’s development while your roadmap will detail the specific methods for execution. The roadmap you start out with is likely to look much different than the one you wind up with. However, a roadmap based on a clearly defined product strategy is likely to require fewer changes than one based on a bad strategy or no strategy at all.

Provides direction and clarity for internal teams

Your product team won’t be the only people within your company who need to be in sync with your goals. Everyone within your company works to bolster the success of your product. Sales teams need to know how to talk about its value to high-impact prospects. Marketers must develop a plan for marketing your product strategy to the broader public. IT and customer service teams need to understand how it works so they can anticipate the questions they’ll be fielding from users. Internal policies and plans for interfacing with customers should all focus on the points outlined in your product strategy to maintain consistent messaging in communications.

Additionally, every team within your business undoubtedly supports your product, but they may not always agree on the best way to get there. These teams should refer back to the product strategy when faced with uncertainty or disagreement. Potential decisions should be compared against the product strategy to determine which way forward speaks best to the intent of the product.

Components of a successful product strategy framework

In the simplest terms: write your product strategy down. It needs to be visible to every employee tasked with building, selling, and supporting your product-to-be. When you set your product strategy in stone, you create a resource for teams to refer back to at every stage of development. It also helps keep your product and company vision at the heart of every decision your team makes for your product.

The basic framework for an effective product strategy looks the same whether you’re building an ecommerce site or a crypto trading app. It must consist of more than a few empty platitudes and lofty goals for your product. Product strategy frameworks typically include the following steps:

• Evaluate where you are today. What does your product do now? What are its strengths and weaknesses?
• Define your product vision. What would you like your product to do, and why?
• Identify your target audience and their needs. Whose problems are you solving?
• Perform competitor research. How will we differentiate our product from what’s already out there?
• Analyze market trends. How well are existing options performing? What market changes should you anticipate?
• Set quantifiable goals. What does success look like? How will you define it?
• Create your product roadmap. How will we get there?
• Prioritize your initial actions. What steps must we take to ensure a successful start?
• Set guidelines for product strategy evaluation. Is product development still aligned with your initial strategy?

The use of a product strategy template can greatly aid in fleshing out the steps of a product strategy. Amplitude has developed a three-step product strategy template to help companies jump-start the creation of their own strategies. The template is designed specifically to inform your product strategy with insights from your own data. In it, you’ll find resources for:

• Delighting your customers
• Planning for growth
• Differentiating your product from the competition

Download the product strategy template to start creating your strategy.

3 key elements of a successful product strategy

The details of the final strategy will look different from every other business because your company’s values and objectives are unique. However, the foundation for every product strategy should include these elements:

1. Identify your audience

An alarming amount of products go to market without any discernible audience. Companies mistakenly believe that every great idea will equate to a well-received product. They never stop to think about whether their idea addresses the existing pain points of any prospective customers.

Companies must do the research before moving forward with crafting their product strategy to ensure that there’s an actual audience for their product. Research will also identify existing competitors and help you determine how you will need to position your product against them to be successful.

2. Embrace your data

At the heart of product strategy is a single question: “What are customers looking for in a product?” This question is more easily answered by companies well-acquainted with their product data. Behavioral analysis of your product data will reveal what features of your existing offerings provide the most value to your customers. These insights should then provide a basis or frame of reference for defining your new product, user base, and initiatives.

Even new businesses will find data-informed product strategies superior to the alternative. However, many companies haven’t achieved true data democracy . Data is often siloed in different departments, limiting visibility to valuable marketing, sales, or product insights across teams. Since product strategy is informed and adopted by every team in a company, it pays to use a unified data management system like Amplitude for maximum data accessibility.

3. Establish goals

You can’t solve a customer’s problems with a hypothetical product. Goal-setting establishes a timetable for the development of your product and synchronizes expectations for delivery across teams. Companies should start with their long-term goals for the product, like the dates for the official start of development and the product launch . Once these big picture goals have been established, the timetable should be divided into shorter phases so more focused goals and expectations can be created.

Goals are only helpful if they are measurable. As such, you need to have a method of gathering the metrics and data required to determine your progress toward each goal. Your goal for your music streaming service may be to have a million active users by the end of your first year. A data analytics solution like Amplitude would help you track your users from their first visit to your website all the way through the user onboarding process and beyond.

An example of Amplitude’s Pathfinder chart . Try it yourself for free .

Common metrics and KPIs used by companies to measure product strategy goals include:

• Customer acquisition cost (CAC)
• Customer lifetime value (CLV)
• Monthly recurring revenue (MRR)
• Monthly usage
• Retention rate

Examples of effective product strategy models

There isn’t a single product strategy example that fits every company’s goals. Several models have developed over time that align a company’s vision with the realities of their target market:

Differentiation strategy

This product strategy example works best for unique products compared to existing offerings on the market. Customers are drawn in by special features or capabilities they may not have even known they were missing. The cell phone industry has long been a battleground for companies who have touted everything from wireless charging to bendable screens to differentiate themselves from their competitors.

The key to differentiation strategy is to develop a product that stands out, and there are multiple ways to do so:

• The development of an entirely new feature. The appeal to customers is that no other product offers what yours does.
• The inclusion of as many related features as possible. Products that offer a comprehensive experience save customers from having to purchase multiple digital solutions.
• A focus on increasing a product’s usability. Sometimes existing products are unwieldy, overly technical, and not particularly friendly for beginner users. Some companies approach their products as the “easiest” way to get desired results.

Quality strategy

Another example of a specific product strategy is to create the best possible product in terms of reliability, capabilities, and experience. A quality strategy positions your product as the premium option against inferior competition. Apple enthusiasts continue to buy devices from the company because they are accustomed to the high-end aesthetics, OS, and digital ecosystem the company offers with great consistency.

Products built with quality in mind can’t afford to focus on pricing. Hiring the brightest minds and building the best products requires money and resources, and those costs are reflected in the product’s final pricing point. However, a product that delivers on its promise of quality is often positioned against “lesser” products as either a necessity or the first name in luxury.

For example, a data security product could ask customers whether providing anything less than the best digital protection is worth the risk. A company like Lamborghini doesn’t compromise the quality of their cars to appeal to a lower pricing point—which only makes the product even more desirable despite hefty price tags.

Cost strategy

Cost strategy focuses on making a good yet inexpensive product. Products built using this strategy are made as cost-effectively as possible so they can go to market at a lower pricing point than competitors. This strategy works best when your new product can’t be differentiated from existing offerings through new features, UI/UX improvements, or other value-centric aspects.

For example, a company in the business of making plastic forks would prioritize making the highest volume of functional forks for as little as possible. Customers are unlikely to nitpick the aesthetics or brand of their forks so long as they work.

Cost strategy works best if your improvements deal largely with improvements to the development process. The cheaper it is for you to develop a competitive product, the lower you can price your product while still remaining profitable. However, a pricing race to be the bottom often elicits bias from skeptical customers. Many believe an inexpensive product can’t be one of high quality and will pay more for something they believe to be of higher value.

Focus strategy

This popular approach to product strategy focuses on building a product to appeal to a hyper-specific market. Focus strategy allows companies to dedicate their resources to developing features for a well-defined segment. The end result is a product that performs exceptionally within a niche market instead of underwhelming a broader market with just a little bit of everything for everyone.

Examples of potential product niches include:

• A particular demographic: Your product could target users within a certain age bracket, vertical, or gender.
• A specific geographic area: Sometimes regionality is at the core of a product’s appeal. If you develop a product specifically designed to assist house flippers in Omaha, you should keep your focus on users from Omaha.
• A unique persona: Your product might appeal to a group of like-minded users who don’t fit neatly into demographic or geographic boxes. For instance, a persona-focused strategy would be the choice for a product aimed at tech founders or one built as a resource for new parents.

Focus strategy narrows your field of competition and allows you to focus on satisfying the specific needs of a small group. Consider this: 10% of people are left-handed. However, scissors have been made for right-handed users exclusively for most of human history. The company that released lefty scissors in 1967 went from competing for the whole market to owning 10% of it by focusing on the needs of a single group.

Product strategy over the product development lifecycle

A product strategy is meant to provide stability to the product development process. Constant changes to a strategy undermine its ability to provide consistent guidelines and expectations for your teams over the course of development. You should take time in the initial planning stages to ideate and revise your strategy so that your long-term vision holds up across the product development lifecycle.

That’s not to say that your product strategy should never be evaluated. Even the best-laid plans veer off course from time to time. Quick and routine assessments of how your current product roadmap aligns with your product strategy provide opportunities to correct “strategy drift.”

Additionally, product strategy should always be an iterative process. Your latest product strategy should be evaluated once your most recent product plan has run its course. The insights gained through a careful analysis of what worked and what didn’t will help build even more effective future strategies and thus even more successful products.

• Amplitude. Product Management Best Practices (Updated for 2022).
• Amplitude. How to Get into Product Management in 2022.
• Appcues. How to create a product roadmap in 6 steps.
• Wired. The Future of Phone Design: Flexible Screens That Roll Up.
• LinkedIn. Product Strategy vs. Product Roadmap: What’s the Difference?
• Feedback Loop. 2020 Product Management Insights Report.

Thinking through your next product strategy? Leverage product strategy worksheets from The Product Strategy Playbook: A Guide to Flywheels  and make sure you’re measuring the right goals by following the North Star Playbook .

About the Author

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8 Product roadmap presentation templates

The best presenters tell a compelling story. They lead audiences through a clear, logical explanation of concepts and bring data to life by connecting it to real-world use cases and examples. Roadmap presentations are the perfect opportunity to share what is coming next for your product in an engaging and memorable way. After all, you have an invested audience and you get to share where your product is headed — the inspiration for new features and updates, what your engineering team will get to build next, and how this work will bring value to the business and customers alike.

Build a roadmap presentation in Aha! Roadmaps — free for 30 days .

This guide will walk you through how to create your own winning roadmap presentation so you can clearly communicate the why, what, and when of upcoming product work. You can even kickstart your presentation prep by downloading a roadmap presentation template configured for one of seven different audiences. Whether you are presenting to executives or customers, the tips in this guide will get you started on the right track.

Jump ahead to any section:

What is a product roadmap presentation?

How do product managers use product roadmap presentations, what are the elements of a product roadmap presentation, roadmap presentation templates, tools to build roadmap presentations.

Building and presenting a product roadmap is an essential part of a product manager’s job. A product roadmap presentation informs stakeholders inside and outside the company where the product is headed and how you will get there. It is your opportunity to share product plans and explain how core initiatives and features map to the company’s strategy . Most importantly, you will show how the updates you are planning will delight customers and further differentiate the product.

Of course, before you put together a roadmap presentation, you must first build your roadmap. You can choose a robust roadmapping tool like Aha! Roadmaps or use a lighter weight solution such as Aha! Knowledge .

Try a lightweight roadmap in Aha! Knowledge. Sign up for a free trial .

Start using this template now

Product managers use roadmap presentations to communicate with a range of audiences — from executives to customers to engineering teams . Your presentation can be tailored to deliver different messages to your various audiences depending on the information you cover.

For example, you might use the presentation to show company leaders how major product themes or initiatives roll up into company-wide strategic efforts. Or you might want to show customers and partners what to look for in the next release. Internally you might need to highlight the timing of important customer needs and feature requests to engineering teams.

But roadmap presentations are about more than just timelines and features. They facilitate opportunities to open up dialogue, answer questions about product direction, and listen to feedback. You need to go beyond giving product updates — demonstrating why the updates matter and how they will make a real difference for your customers.

You can create presentations in Aha! Roadmaps. Pull in live views and your data will stay up-to-date.

The best product roadmap presentations are designed to both communicate and persuade. Here are some essential elements to include and plan for in any product roadmap presentation:

There is no such thing as a "one size fits all" presentation template. Each presentation should be created with a specific audience in mind. Start by identifying your audience. Then identify your goals, how you will tie the roadmap to the broader product vision , and which roadmaps you will share.

Here are a few examples of roadmap presentation templates and guidelines for deciding what to include in your presentation:

Presentation slides template

This presentation template was created by Aha! product experts to help you showcase your plans. While the rest of the templates below are intended for specific audiences, this set of slides is easily customizable for any audience. It includes pre-built slide formats for strategic goals, key metrics, and of course, your roadmap. This template is available in Aha! Knowledge .

Start using this template now

Roadmap presentation template: Executives and advisory boards

Roadmap presentation template: Marketing team

Roadmap presentation template: Engineering and IT teams

Roadmap presentation template: Sales and support

Roadmap presentation template: Customers

Roadmap presentation template: Partners

Roadmap presentation template: Analysts and media

Every product roadmap presentation will have a specific purpose guided by its target audience. However, building many customized presentations can be a time-consuming process.

Consider using roadmapping software to centralize your product planning and feature definition. You may need to aggregate information from multiple sources to create your roadmap presentation — spreadsheets, documents, other presentations, and design tools. Software purpose-built for product management makes it easier to share product roadmap plans securely with a target audience.

Regardless of how you create your roadmap presentation, the most important thing is to focus on your audience and your goals. This will allow you to clearly communicate the features and timelines of your roadmap. You will also demonstrate the "why" at the center of it all — how the product will deliver value to your business and your customers.

Set brilliant strategy, prioritize features, and share visual plans with Aha! Roadmaps — a purpose-built product development tool. Get started with a free trial for 30 days.

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Product Roadmap Presentation: 6 Examples Included Templates

Simon Sinek’s rise to fame is marked by his unwavering determination to challenge conventional thinking.

He consistently questions corporate practices and fearlessly presents bold opinions that disrupt the status quo.

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’. This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy .

They act as the bridge that connects the visionary ‘Why’ with the practical ‘What’, bringing the envisioned goals within the realm of execution.

So how to create and present roadmaps effectively?

In this article, we’ll reveal the art of creating roadmap presentations that don’t just align internal teams and external users but also set the stage for a successful execution. 

Limitations of relying on PowerPoint

During my early days in Product Management , I was introduced to PowerPoint for building roadmaps.

Our former product manager shared a bunch of Powerpoint templates with us and we loved the flexibility and versatility the tool provided.

However, it didn’t take long for us to realize that it had a number of limitations that we couldn’t ignore.

While it is a versatile tool for various presentation needs, it may not be the best fit for roadmap presentations. 

Please look at the PowerPoint template above that I have frequently used to present roadmaps during the early days.

Maintenance challenges

Roadmaps often evolve with changing business priorities and require a more dynamic platform that can reflect real-time changes and updates.

Anyone who has used PowerPoint would know how easy it is to become disoriented by the misalignments of the visual elements and how hard it can get to maintain and update.

Moreover, given that the Powerpoint roadmaps always sit in their own silos, away from the tools used by the product development teams, any updates in the roadmap have to be manually translated into the development plans each time to ensure consistency. 

Presentation challenges

Modern roadmaps are not just about displaying information but also about engaging the audience.

Powerpoint’s lack of interactive elements can make a roadmap feel one-dimensional, missing out on the depth and engagement that interactive platforms offer.

Consider you are presenting your product’s roadmap at your annual town hall. You might want to resort to multiple views of the visual product roadmap, starting with a bucketized view, then a timeline view, and maybe a private/public view for different types of audience. With Powerpoint, it would mean duplicating all the effort to create each view you need.

Unlike specialized roadmapping tools, Powerpoint presentations lacks the capability to prioritize items on the go, making it challenging to convey behind-the-scenes efforts for choosing certain work items to stakeholders.

Collaboration challenges

Most product teams share roadmaps with stakeholders and external users to get their feedback and input. But sharing a Powerpoint roadmap presentation is like sending a message in a bottle. You have no way of knowing who accessed it, how they interacted with it, or what parts caught their attention. 

It also doesn’t allow users to provide qualitative feedback or upvote features directly on the roadmap.

This missed opportunity for engagement can be a significant blind spot and may lead to a disconnect between the product team and its users.

Relying solely on Powerpoint can be akin to using a compass in the age of GPS. 

Recognizing these limitations and exploring specialized roadmapping tools can lead to more effective, engaging, and insightful presentations.

The dynamic, interactive, and collaborative nature of roadmaps demands a platform that can keep pace.

6 templates for product roadmap presentations

Each style and methodology of roadmapping guides the product’s voyage, ensuring that every stakeholder, internal and external, is privy to the course ahead, its landmarks, and its destinations. 

Crafting your roadmap to echo both the intricacies your sales team and the broad strokes of your product’s journey ensures an informed, engaged, and collaborative voyage toward product success.

1. Kanban view

Netflix Roadmap, as taken from Gibson Hiddle’s blog

The Kanban View, with its intuitive design and inherent flexibility, serves as a potent tool for product roadmap presentation, ensuring tasks and initiatives are succinctly organized under buckets of time (monthly, quarterly or yearly), allowing stakeholders to clearly see where the development is headed in the future.

However, with a Kanban view , there is a risk of oversimplifying complex details as intrinsic dependencies and specific timelines may be underrepresented.

Additionally, the straightforward visual layout may also pose challenges when it comes to prioritization within each bucket, especially in larger and more complex product scenarios.

👉 Real-world Examples: Github Roadmap , Trello Roadmap , Netflix Roadmap

2. Now, Next, Later

The Now, Next, Later framework is an adaptation of the Kanban view and brings a high-level perspective to product roadmaps, distinctly categorizing items into immediate (Now), short-term (Next), and future (Later) buckets. 

It acts as a telescope scanning horizons, providing insights and maintaining a focus that spans from present tasks to future endeavors without committing to exact timelines. It does so without binding itself to precise timelines. This flexibility is especially vital for startups, where the ability to adapt to rapid shifts in priority is essential. Now, Next, Later roadmap can server as a effective product roadmap presentation.

👉 Real-world Examples: Lasso Roadmap , ProductBoard Template

3. Calendar or Timeline-Based roadmap

The Timeline view of a product roadmap (or some people’s saying timeline roadmaps) provides a clear, logical outline of the product’s development cycle, aiding transparent communication and efficient resource management.

It effectively conveys the product’s chronological progression, presenting start and end dates and facilitating stakeholder understanding and anticipating project phases. It also captures task dependencies, offering a realistic view of the project’s progression and helping teams avoid bottlenecks and delays.

👉 Real-world Examples: Notion Template

4. Private and Public roadmap views

Private roadmaps function as the organizational blueprint, keeping detailed strategies, technical specs, and precise timelines shielded from external view. It ensures all internal teams are aligned with the developmental, marketing, and deployment strategy, offering a detailed, confidential space for open internal discussions and strategic planning. 

On the flip side, Public roadmaps invite and incorporate user feedback , encouraging a community-driven development approach. They enable users to interact directly with the roadmap, voicing their preferences through upvotes and comments. This transparent strategy provides tangible data on user preferences and desires, aiding teams in prioritizing and refining features based on actual user input and demand.

Together, they facilitate a balanced development approach, harmonizing user involvement with technical teams and internal strategic alignment to navigate through the intricate path of product development.

👉 Real-world Examples: Usersnap Public Roadmap , Microsoft 365 Public Roadmap , Google Classroom Public Roadmap , Loom Public Roadmap , Airtable Public Roadmap

5. Roadmap swimlanes

Multifaceted organizations often employ multiple swimlanes to visualize parallel developments across different products or departments. 

A Portfolio Roadmap brings together product development trajectories of varied, albeit interconnected products such as Google Search, Maps, Gmail and Drive.

This panoramic view enables business stakeholders and product managers to quickly apprehend the status, progress, and future plans for an entire portfolio, facilitating informed strategic decisions and efficient resource allocation across varied products.

Simultaneously, Department specific roadmap roadmaps carve out a dedicated lane for each department, such as Marketing team or Development team, to detail their particular journey, milestones, and activities. While providing a detailed breakdown of activities, they also offer a lens to visualize how each team’s efforts contribute to the overall product and organizational objectives.

👉 Real-world Examples: Aha! Template , Jenkins Roadmap

6. Goals-based roadmaps

Goals or outcome-based roadmaps adeptly center the strategic narrative on overarching objectives, minimizing the explicit focus on granular details.

This abstraction allows stakeholders to grasp the overarching strategy and direction without getting mired in the specifics of features, which may evolve over time. 

By focusing primarily on outcomes, these roadmaps inherently embed resilience against the tides of technological changes and varying feedback, as they’re not tied to specific features or solutions that may need to shift in response to evolving contexts or insights. 

👉 Real-world Examples: GO template , Airfocus Template , Miro template

Best practices and ideas for roadmap presentation

In the grand theater of business, a roadmap presentation is your spotlight moment.

It’s where visions are shared, strategies are unveiled, and futures are shaped.

Here are some tips on how to craft a roadmap presentation that’s both an informative guide and a work of art.

Tip #1 – Start with the ‘Why’

Apple, under the visionary leadership of Steve Jobs, always began with the ‘why’. Before diving into the intricacies of a product, they delved into its purpose.

Similarly, start your roadmap presentation by addressing the ‘why’. Why this product? Why now? This sets the stage for a compelling, memorable, and meaningful narrative itself.

For internal presentations, I have also found that starting a product roadmap presentation off with a refresher of the product’s strategy can help make your next couple of hours much more peaceful.

Tip #2 – Unveil the BTS work

Akin to the BTS episodes of any show on Netflix, sharing all the effort that went into production (the direction, the schedules, the travelling, the equipment, the retakes etc) makes the audience appreciate the end result more.

Therefore, it is always helpful to demonstrate the discovery process you followed for conducting your market research, brainstorming and validating ideas, generating usability reports, conducting focus groups, surveys etc. This adds credibility.

And never be shy to show the hiccups and the wrong turns during your journey. Because you never know, just like a Friend’s blooper reel, the retakes might find more traction with your audience than the actual episodes.

Tip #3 – Stay away from the sharks

Whether you are presenting to internal stakeholders or external users, both would be interesting to know your product’s positioning through your roadmap. 

I recently attended a product fair where a CEO introduced his product roadmap with “think of it as AWS Cloud”, without differentiating it in any way. I spent the next 30 mins of the presentation connecting all their features with AWS Cloud features. 

It is crucial to establish a differentiating factor against your competition and build your presentation around that. Tesla entered the automotive space several decades later than its competitors like Toyota, Ford, Ferrari and others. However, by differentiating itself as a leader in the EV space, it created a new market landscape for itself.

Tip #4 – Focus on the outcomes

The roadmap features you spent weeks fine-tuning all the details are great. However, the audience is mostly only interested in what it really means for them.

Therefore, in your presentation, it is critical to shift the focus from features to outcomes.

If it is the external users of the product, you need to focus on how the roadmap aligns with their needs. How does the roadmap solve their pain points? For example, adding the social login capability will allow you the flexibility of SSO, where you don’t have to remember an extra set of login credentials.

On the other side, if it is the executive stakeholders or the investors, the focus should be to present how each roadmap item would help achieve the key business metrics and goals. Using the same example, adding the social login will help reduce the drop-offs during registration and increase our user acquisition rate by 15%.

This perspective resonates more with stakeholders than merely going over the buy in the features list.

Tip #5 – The ending

Once again, I am a big Steve Jobs fan. The master of marketing that he was, leaving an impression on the audience was his forte.

He would always save the big picture and the biggest announcement for the end. His famous “One more thing…” technique has since been copied by many leaders across the industry to conclude their presentation on a high-note.

Leveraging feedback for roadmap presentation and varied board views of Usersnap

Feedback is the lifeblood of any product. Integrating feedback into your roadmap presentations ensures they remain relevant and aligned with user needs. 

The importance of internal and external board views cannot be overstated.

While a public board view with upvoting engages customers and end-users, a limited board view ensures stakeholders are aligned, setting the stage for successful project execution. With the right tools, practices, and request feedback mechanisms, they can be the difference between product success and obscurity.

Usersnap’s varied board views offer a versatile way to present and gather feedback. Whether it’s the public portal for guest users or the limited board view for stakeholders, you can use the power of advanced filters to present different views of your roadmap to different users.

The variety of roadmap presentation styles is tailored to address specific product development needs and audience types. However, leveraging tools like Usersnap, which offer dynamic multiple views and capture customer feedback, can be instrumental in effectively presenting and adapting these roadmaps to various scenarios and stakeholder preferences.

Resolve issues faster with visual bug reporting.

And if you’re ready to try out a visual bug tracking and feedback solution, Usersnap offers a free trial. Sign up today or book a demo with our feedback specialists.

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How to Nail Your Product Roadmap Presentation

The product roadmap presentation might be one of the most important meetings that a product manager has with internal stakeholders. This is, after all, often the go/no-go meeting in which the product manager either comes away with the green light from her executive management team, or is told she’ll have to improve the strategy before receiving approval to move forward.

But because they miss a fundamental yet counterintuitive truth about what these presentations are really about, many product managers prepare for and deliver their product roadmap presentations the wrong way. Worse, it is often this poor presentation — and not an inherent flaw in the product strategy itself — that leads to a thumbs down from the team.

Here’s that fundamental truth. At its essence, a product roadmap presentation is not primarily about sharing information. It’s about evangelizing your product strategy and persuading the stakeholders in the room that the plan and objectives you’ve laid out are the right ones to pursue.

Tweet This: “Although a roadmap presentation covers a lot, it’s less about sharing info than about evangelizing your strategy.”

This might sound counter to much of what you’ve seen, heard and learned about from other product managers. A product roadmap presentation will obviously cover a lot of information. And on the surface, it can certainly look like a meeting that is meant to share information. If you’ve developed your product roadmap in the right way, your presentation will likely cover the major epics of your planned development, strategic objectives for the product, the timelines involved, probably some detail about your targeted customer personas, and the metrics you will be looking for to determine success — such as revenue targets and market share.

And yet, even if you’ve done all of the work in strategically thinking through these details, and even if you’ve put them together in such a way that gives your product the best chances of success, that is no guarantee your product roadmap presentation will earn you the buy-in you need from your stakeholders.

You can still come away from your presentation with a big fat no from your executive team — or a big fat “Huh?” from your developers, if the presentation is to them — if you don’t follow that fundamental truth and craft your product roadmap presentation just as strategically as you’ve crafted the plan for the product itself.

Common Product Roadmap Presentation Pitfalls

1. presenting your plan without showing confidence and enthusiasm..

If this were simply an information session, it might not matter so much how you presented your product’s strategic plan. (Of course, any information session will be bolstered if it is presented enthusiastically and in a persuasive way, but this is particularly important when it comes to your product roadmap presentation.)

But remember, your primary goal with a product roadmap presentation is to evangelize for your product’s plan.

With that in mind, the worst thing you can do is dryly recite the facts, no matter how compelling those facts are, and simply rattle off a list of features you’ll be developing and what timelines and resources the project will require.

What to do Instead

Don’t hold back your enthusiasm! You obviously arrived at this plan, this set of strategic objectives, after diligent research and some serious thinking and brainstorming. This is the plan that you believe gives your product and your company the best shot at success. That’s exciting news, isn’t it? Share that excitement with the room. As long as you can back it up with logic and data, that enthusiasm will spread to your audience as well.

2. Simply standing in front of the screen and talking to your product roadmap.

Remember the last PowerPoint presentation you sat through where the speaker simply read the text on the slide? You don’t? That’s probably because you slept right through it. And because you weren’t awake, here’s a little tidbit you missed: Everyone else in the room slept through it, too.

That’s how your product roadmap presentation comes across to your audience when you simply project your roadmap onto a wall and then talk through the document, detail by detail. Nobody in the room gets a sense of your larger strategic vision, so you lose any ability to persuade them of your plan’s merit. And the people in the room probably won’t remember most of the details anyway.

So when you present this way, you take a strategically vital meeting — the product roadmap presentation — and turn it into a snooze-fest that accomplishes almost nothing.

Talk about your strategic vision! When sharing your product roadmap , explain the ‘why’ behind your decisions. Better yet: Persuade your audience of the merit behind that ‘why.’ Refer to your product roadmap document — the epics, the timelines, etc. — only after you’ve oriented everyone in the room to your big-picture thinking. Only then will those details start to make sense anyway. (And only then will the audience still be awake.)

3. Burying the lede in the details.

Because they come so well prepared for these meetings, many diligent product managers can’t wait to share all of the information they’ve gathered with their audience. They have a long list of interesting features they’re planning to build. They’ve developed a complex but workable plan for deploying the right resources on the right parts of the product’s development, and they want to walk the audience through that as well. And they probably also have many useful pieces of data relating to total addressable market or average sale sizes for comparable products.

But in rattling off all of these details, these product managers forget the lede — the headline, the overarching strategic objective or best-case scenario for their product if it has a successful market launch. And remember, that lede is precisely the reason you’re calling this product roadmap presentation in the first place. So it needs to come first in your presentation.

Don’t just jump in and overwhelm your audience with ground-level details about the day-to-day operational plan for your product, or all of the individual data points and metrics that led to your decision to prioritize one feature over another. These details, almost by definition, cannot inspire anyone in your meeting to enthusiastically sign on to your project, let alone to want to dive right in and help you make it happen.

Tell a story! Explain to your audience that you’ve identified an important strategic problem to solve for your market — a way to help your target user personas avoid or minimize a real challenge they face, or a way to wow them and make their lives better. Then show them how your product — not every feature, but a high-level elevator pitch of the product — can solve that problem. And then show the room what solving that problem, and building the product the way you’re envisioning it, will mean for your company — more revenue, more market share, a competitive advantage, whatever.

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Product Launch Strategy Presentation Template

You have a new product idea, now what? A product launch presentation is used to help get your new product off the ground and into the hands of the consumers as seamlessly as possible. Teams can strategize how and when to launch their new product with the help of Beautiful.ai’s product launch presentation example.  

Our customizable template has everything you need for a product launch strategy presentation like timeline and budget details. A successful product launch presentation can help internal teams and partners— like investors— align on things like new product ideas, stages, and go to market strategies. 

Our product launch template can also help you:

• Share new product ideas with key stakeholders
• Create an actionable timeline for the launch
• Get investors or internal departments up to speed on the stages of the launch

Use our template to create an effective product launch presentation

A product launch presentation enables teams to work collaboratively on new product ideas and successfully bring it to the market in an effort to scale the business. That’s why our template includes everything you need to create effective product launch slides. Those slides include:

Pro tips to create your own product launch strategy presentation

As you use this template to craft your product launch presentation, keep these do’s and don’ts in mind:

A product launch doesn’t have to be a 20 slide deck sharing every step in the ideation process. When you’re pitching the new product, share only the most important details necessary for the launch.

Including a quote from the founder can help both internal and external partners understand the purpose of the new product better.

Charts, graphs, and images can condense a lot of data— like budget and market share— and present it in an appealing format.

What are the next steps for your product launch? When you’re creating your product launch strategy, make sure you include a launch plan timeline and any immediate deliverables.

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