product strategy presentation

Newly Launched - AI Presentation Maker

Researched by Consultants from Top-Tier Management Companies

AI PPT Maker

Powerpoint Templates

PPT Bundles

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Top 10 Product Strategy Templates With Samples and Examples

Nawsheen Muzamil

Your business should be a fusion of three things if you wish to dominate the market:

• A vision that stands out and is delivered upon, 
• A growing clientele base that constantly feels satisfied, and 
• The practical utility of one’s products. 

Remove the vision, you may not be that well-known, or respected. Absence of a growing customer base or sales mean you no longer stay in the market. If your products are not solving the problem these were built for, then what are we talking about?

Don’t lose hope if your business is facing any of the three issues outlined above. We, at SlideTeam , have curated the solution for your woes. All you need is a product strategy that is tactically strong and takes account of your business realities.

What Do We Mean By a Product Strategy?

Suppose you want to launch a new product in the market. Right from realizing the need to develop it to brainstorming with your team till the product reaches the target customers and gains acceptance; all of it falls in the realm of product strategy. A product strategy must therefore be complemented by the business go-to-market strategy. 

Without a product strategy, businesses can’t dream of building an empire or even profiting from it. A product strategy also needs to live up to the company vision to be remembered for long. Additionally, it should not only address the present concerns but also have enough provision to improvise or upgrade in the future. A viable product strategy will not only stabilize your presence in the market but allows you to launch newer products.

If we are on the same page, let’s help you with our top 10 product strategy templates to harness market forces in your favor. 

Templates for You

Template 1: go to market product strategy powerpoint presentation slides.

Developing a product that is the requirement of your target market depends on the go-to-market strategy that you follow. Yet, these two strategies do not work in silos. Ensure both your strategies are aligned in the same direction at the start of the project by downloading this content-ready PPT Presentation. This PPT Template is a great way to bring together and compliment the entire plan of developing and launching an appealing product. Get this now. 

Download this template

Template 2: Product Launch Go to Market Strategy PowerPoint Presentation

No strategy ever hit the bulls eye in its very first attempt. It was only after much trials and testing and thorough research that managers and teams learnt the ideal route to success. Use this PowerPoint Layout to pen down your previous campaigns and the strategies employed in them. Enlist your analysis of the market survey and the need for your product to position it correctly amid the competition. Use this detailed presentation to devise a thorough product strategy and thereafter a follow up go-to market strategy. Download now!

Template 3: Product Pricing Strategy PowerPoint Presentation

An important aspect of your product strategy and subsequently the go-to-market strategy is the pricing. After your product is ready, it’s time to price and position it well so that it attracts maximum buyers and continues to remain the number one choice of your target customers. Use our product pricing strategy roadmap template to assemble your research of the market and your insights about competition. Use graphs and charts to trace patterns and find out the best ways to value your products as well as claim market monopoly. Download now!

Template 4: One-Page Product Category Management Strategy Presentation Report

Do you have multiple product lines that cater to segments of audiences? Then you need our one-page product category management template to analyze the best ways to profit from it. List your primary goals of business and employ the reach of your products to obtain the most of each segment. Categorize products and services by their price, type of consumers, and availability to garner the best ways to dominate each market segment. What are you waiting for? This professionally designed PPT Template is content-ready to perform this research. Grab it now!

Template 5: Implementing Product Strategy for Your Organization PowerPoint Presentation

It’s time to deliver a powerful product strategy. Let’s combine forces of your business potential, and a viable market that is open to compete and sustain, while also meeting user needs. With this well-researched template compilation, you will be able to beat market gimmicks and design a product that is in demand. You don’t need to stop there as using this presentation you can plan ahead and find out the best ways to thrive and flourish. Confused where to start? Get this template and follow the prescribed alignment of research and tracking using charts and graphs. Download now!

Template 6: Product Management Strategy PowerPoint Presentation

Suppose yours is a mobile application development company, and a need is felt to roll out a specific feature or a new application altogether. Use this PPT Compilation as a launching pad to guide your researches, surveys, and analysis of past and market performances. Using graphs, charts, and infographics, ensure the product management process is properly planned and executed and the ROIs maximized. Grab this PPT Template. 

Template 7: Product Roll Out Strategy Proposal PowerPoint Presentation

Does your product launch company perform miracles? Use this presentation to sprinkle some of that magic when pitching to clients who want to avail your product launching services. This PPT PowerPoint is a complete package to deliver a proposal that features a cover letter, a record of your previous achievements, your professional prowess, and finally the take on the client’s products that need unveiling. Talk about your team and win your audience with these PPT Slides. Download now!

Template 8: McKinsey Portfolio Matrix Product Strategy Tools

Your path to devise an ideal product strategy is furthermore assisted with a McKinsey matrix that compares every business roll out with two determining factors, the market attractiveness or favorability and your business strengths. Based on the alignment of these scales, of course the ideal condition will be that of maximum market favorability with monopoly product/service. With this editable PPT Template, compare and contrast the viability of your products and services by aligning them on this 3*3 matrix. Separate risky investments from fruitful ones and understand where your potential to build and divest resides. Get it now.

Template 9: Six Months Timeline Roadmap for Product Strategy

Framing and working on a product strategy is not a one-day job. It can take months, thus, there is a need to monitor and coordinate between activities. Using this Gantt chart template, monitor the activities involved in developing, rolling out, and refining a product that spans across six months. During this period, tasks may overlap, for which this chart representation is ideal; it also helps you avoid hampering other activities and ensuring all tasks are completed. Get this vibrant PPT Template now!

Template 10: Strategy for New Product Launch and Promotion

A new product launch comes with a lot of responsibilities, because it is more than the act of unveiling months of hard work; it is about reaping benefits as well. This dual diagrammatic slide allows you to find out the best product launch strategy practice that will converge as many leads as it can. Actions, channels, and metrics are to be monitored simultaneously when attempting to achieve maximum sales. Use this flexible diagram structure to guide your team. Download now!

Get these designs today and start strategizing to reap immense market benefits later. 

PS: Marketers must be familiar with their ideal customer’s roadmap if they want to build a loyal customer base and build it over time. Clearly, they need our customer roadmap powerpoint presentation templates as assembled in this guide to address the seemingly unknown reasons that result in poor sales.

FAQs on Product Strategy Templates:

Why is a product strategy important for any business.

A product strategy is what brings a business’s vision to life. Every business upholds a futuristic notion that it tends to work toward and its product or a service is the tool with which it serves its audience. A product strategy must therefore be devised to create a smooth roadmap toward realization of business goals. Product strategy is what will keep a business running while delivering on the market demands and leaving the customer satisfied. Not to forget a product strategy must be in line with the company vision and reinforce it.

What are the key steps to design any product strategy?

The steps to devise and implement a product strategy are:

• Define the business vision in light of which all business activities including development, dispatch and positioning of products in the market will be guided.
• Charter the product objectives and goals that it hopes to achieve. For each listed objective, specify the mode of measuring success to monitor how your overall product strategy is progressing.
• Next, it’s time to identify the product launch themes, channels, and to track their outputs . For this again, the product team will create a roadmap, schedule tasks, and execute them in order .

How is product positioning relevant to a product strategy?

Product positioning is crucial to its development and launch. Before developing a product , you need to identify its anticipated market share amid the competition and demand. Product positioning will decide the amount of research that will go into development to be able to fit a particular segment. Look at MI for example, had much of the research not gone into its unique characteristics that include pricing and its balanced features, it would not have been competing with the top players like Apple.

How is product pricing related to product strategy?

Product pricing is important in framing product strategy. The break-even point needs to be surpassed or at least met while developing and advertising a product. And before even doing that, the market analysis needs to be done to identify the competitor prices so as to develop a product that stands the competition and become the customer’s new favorite. 

What is the difference between a product strategy and a go-to-market strategy?

A product strategy is mainly focussed on developing a useful, marketable product and linking it to the company vision and its mission. A go-to-market strategy focuses on the part wherein this product is to be rolled out into the market. For this, the necessary research about its positioning and pricing needs to be done in advance that is covered in the product strategy. Only then can the market be fully exploited and strategic goals achieved.

Related posts:

• Top 10 Revenue Cycle Management Templates to Give a Boost to the Healthcare Sector
• Top 10 Investment Policy Statement Templates To Safeguard the Interests of Stakeholders and Issuers
• [Updated 2023] Top 40 Go-to-Market Strategy PowerPoint Templates for the Perfect Product Launch
• Top 10 Free Business Google Slides Templates for Entrepreneurs

Liked this blog? Please recommend us

Porter's Five Forces Model to Convert Adversities Into Opportunities [Best Templates Included] [Free PDF Attached]

Top 14 pharmaceutical product development templates to document the discovery of effective drugs.

How Can Tailored Product Development Strategy Improve Customer Experience?

Ultimate Product Leadership Strategies Guide for Better Customer Analytics (Template Incorporated)

Top 10 Product Design Process Templates with Samples and Examples

Top 10 Product Specification Templates With Samples and Examples [Free PDF Attached]

This form is protected by reCAPTCHA - the Google Privacy Policy and Terms of Service apply.

• Product management
• Product strategy
• How to set product strategy

How to set product strategy + examples and templates

Last updated: March 2024

The best products start with a clear strategy that is customer and market driven. And the technology builders know how to make each unique stakeholder feel a sense of higher purpose. Brian de Haaff Aha! co-founder and CEO

Who are your customers? What problems will your product solve? What opportunities and threats do you face? What will you do differently? How will you stand out in a crowded market?

Product strategy defines what you want to achieve and how you plan to get there. It defines the "why" behind the product. Strategy happens before you dive into the detailed work of building your product roadmap and developing new features — what we call the "what," "when," and "how."

A goal-first approach is a product manager's best path towards innovation. Strategy aligns the organization around a shared vision and keeps everyone focused on the work that matters most. It should connect every piece of work the team completes — guiding both the large themes of work and the smaller details.

Set product strategy with Aha! Roadmaps. Sign up for a free trial .

You might think you know what goes into a product strategy. You might even think you know how to set a winning product strategy. But strategy is the thorniest and most misunderstood aspect of product development. If you have been a product manager for some time then you know how many teams are busily working and building against flimsy product strategy. (If there is one at all.)

We all know how important product strategy is to delivering successful products. Yet perfecting a product strategy in practice is really challenging. There is no magic wand or secret sauce, but there are best practices that you can follow to make it easier. This guide gives you an overview of the basic concepts, tips and how-to advice on setting product strategy, along with a bevy of templates for moving forward with purpose:

What is product strategy?

Why is product strategy important, what are the challenges of product strategy, what goes into a product strategy, what are examples of successful product strategies.

What are some tips for setting product strategy?

Product strategy templates

Product strategy outlines how a product will support company strategy and business goals. Product strategy serves as a guide for the team planning , developing, and taking a product from concept through to market release. Product strategy is made visual through a product roadmap .

In the graphic below, you can see the artifacts that product development teams rely on to deliver against the product strategy and ultimately to support the higher-level business strategy.

Vision vs. mission vs. strategy

Product strategy vs. go-to-market strategy

Product strategy vs. marketing strategy

Product development is an adventure. And like most adventures, it is full of risk. Timing and ambiguity are two of the greatest threats — neither of which can be fully controlled. Unforeseen circumstances (everything from external factors like economic conditions to internal challenges such as team changes ) can directly impact your product’s success. Lack of depth in understanding customers needs, the competitive landscape , and technical feasibility can stunt progress and in some cases lead to failure.

This is why product strategy is so important. Doom and gloom aside, product strategy gives people clarity about what they are working towards and why. Product strategy can be a rallying cry that bonds and motivates the team. It enables folks to make better decisions faster and prioritize features that will deliver the most value.

Product strategy is the foundation of product development. Setting product strategy enables you to:

Align around goals

Chart the way forward

Prioritize the right work

Stay focused and agile

Deliver what users need

Create value for customers and the business

Strategy is an adaptation to achieve success. It explains why a company will compete in a certain market and how what it delivers will be better than any other company in that market at serving customers. In today’s fast-changing markets, a strong product strategy allows you to stay nimble and responsive to change without veering off course.

Set the strategy that you think is right

• The Aha! Framework for product development

Understanding the difference between the strategic planning process, strategy, and the plan itself is essential for all product builders who want to avoid the planning trap and instead build meaningful solutions to real customer problems. Brian de Haaff Aha! co-founder and CEO

Many teams conflate a product plan with a product strategy. Because product development is dynamic and unpredictable, folks tend to jump straight to pulling together a list of ideas or activities that seem to align with a loose set of goals. You believe you can implement that list with the resources you have available and are then lulled into a false sense of strategy.

What product strategy is not:

Vision and mission: The company (or product) vision and mission are foundational components of a strategy

Metrics: KPIs give a sense of how you are tracking against product goals, which in turn are a component of your product strategy

Budget: Financial resources enable (or constrain) your ability to deliver against the product strategy

Ideas: Creative concepts and requests for enhancements can support innovation if they align with the product strategy

Features: Individual features (or even a collection of functionality) are one way that you might achieve the product strategy

Roadmaps: Roadmaps visualize the product strategy and offer a timeline for implementation and delivery

Launch plans: A list of activities that a cross-functional team will complete as part of releasing new functionality to market

People fall into the trap of thinking that the plan for how they will build something new is itself a product strategy. This is especially common in early-stage companies or on teams lacking in strong product leadership. Product plans are certainly critical to product development. Vision, goals, ideas, and tactics are necessary too — but none are actually a product strategy.

Related: Why strategic thinking is so hard for product managers

Executives and product leaders typically collaborate to define the product vision and determine how your product will serve a specific customer segment . The exploration phase of setting a product strategy often involves competitive analysis, vetting different business models , and creating product positioning . This needs to happen before any detailed product roadmap work begins. (For a more in-depth look at what happens in each stage of product development, check out our approach in this guide to the activities in The Aha! Framework ).

The team at Aha! are all product development experts. Collectively we have hundreds of years experience planning, building, and launching new offerings. We put all of that knowledge into our own software suite . Those learnings informed how we structure product strategy in Aha! Roadmaps .

Our major areas of focus for product strategy are organized into three categories — foundation, market, and imperatives. The sections below reveal the mindset that a product manager should be in when developing a product strategy, along with best practices, tools, and tactics you can use during the process.

Foundation: What you want to achieve

You seek to understand the market context you operate in, are able to define why your offering is superior, and can identify growth opportunities.

Vision: Represents the core essence of your product and what makes it unique. It should be something that everyone in the company deeply understands — the "why" behind the product you are all responsible for.

Business models: Models are useful when you launch a new product or want to evolve your strategy as the market changes. There are many types of business models — including lean canvas , Porter's 5 forces , and the 10Ps marketing matrix .

Positioning: Define where your product fits in the marketplace and the unique benefits you provide. Strong positioning supports your marketing strategy , brand storytelling, and all content developed for customers.

Market: Who you will serve

You are curious about who your customers are, can empathize with the problems they have, and are familiar with any alternatives to your offering.

Personas: Fictional characters bring your customers to life. Creating user personas is one way to develop empathy for your customers — you document their likes and dislikes, professional aspirations, challenges, and more.

Competitive analysis: Understand where your offering excels and falls short compared to other solutions in the marketplace. Doing this type of research provides insights into where you fit within the broader market and what opportunities might prove most valuable for your customers and the business.

Imperatives: What you will accomplish

You set time-bound and specific goals and identify initiatives that will help you achieve your strategy.

Goals: These are benchmarks that you want to achieve in the next quarter, year, or 18 months. A useful exercise to identify the most impactful goals is to plot out potentials on a chart based on the investment needed (from your team) and the impact (to your customers) .

Initiatives: High-level efforts or big themes of work that need to be implemented to achieve your goals. These strategic initiatives link your goals to everything planned on your product roadmap.

A note about goals...

Defining goals and initiatives is typically done towards the end of setting product strategy. With all of the information that you have gathered and reviewed during that process, it can be tempting to choose many goals and many initiatives. You want to make everyone happy, right?

A product that serves everyone actually serves no one. Too many strategic imperatives will confuse the team and lead to muddy decision-making. So you want to be shrewd when selecting goals and initiatives — fewer, specific objectives will make it easier to select features that will make a real impact. If you use Aha! software, this record map template can help you visualize how these strategy pieces fit together.

When we think of successful product strategies the same examples pop up over and over. In the software space, these are the household name brands and challenger startups that most of us are familiar with: Apple, Airbnb, Google, Microsoft, Netflix, Spotify, Uber. Let’s add a few newcomers to the whack-a-mole software pile — put ChatGPT, Tiktok, and even Meta's latest launch, Threads, on the list too.

We could approach each of these example technology companies as having special stories and explore the product strategies that helped them ascend. But that would make this a very, very long article. And you would quickly realize that the individual companies are not doing anything unique. Instead they are employing a proven product strategy in an effective way.

There are a few core categories when it comes to product strategy — cost, quality, technology, service, and speed to market. You may choose one or several for your own product, but typically not all. When reading through the table below, consider what you are working on now. Which strategy makes the most sense for your product?

What about differentiation?

If you have worked in product development for a while you might be wondering if we missed the “differentiation strategy.” Keen eye, but no — this is an intentional omission. The strategies above are all ways that you show why your product is different and worthy of a customer’s purchase. You cannot have a differentiation strategy, when the goal of any product strategy is to differentiate in a meaningful way.

What are some tips for setting strategy?

The following 10 tips can serve as a touchstone for any product manager when setting strategy:

Do your research: Take the time to do the analysis needed to inform your product strategy, from persona work to SWOT to evaluating the market landscape .

Know your target audience: Never underestimate the power of knowing and empathizing with your customers and embrace every opportunity to deepen that knowledge.

Avoid comparisons: Do your competitive research but fend off temptations to directly compare your product one-to-one or vet opportunities against what others offer (do not let another company’s product strategy rule yours).

Be aware of weaknesses: Understand the areas where you, your team, and your product could improve.

Limit goals and initiatives: Select only three to five product goals for a given time period to prevent dilution of your efforts.

Communicate effectively with stakeholders: Make sure you can succinctly articulate the value of what you want to achieve and can translate it for different audiences .

Foster a culture of innovation: Encourage the broader product development team to use the product strategy as inspiration for their own creativity.

Embrace an agile mindset: Allow your product strategy to say “yes” or “no” to prospective features, sidestep pet projects or one-off requests that do not align, and move quickly to pursue work that does.

Keep the roadmap updated: Ensure that your roadmap shows the most recent work and reflects how that work supports the product strategy.

Continuously monitor and evaluate: Be diligent about reviewing what you have identified as supporting your product strategy, from the moment you prioritize a feature to how it performs once you release it to market.

Setting your product strategy is just the beginning. Product development is most effective when product strategy is an integral and dynamic part of the process — the lens through which all decisions are viewed.

Maybe you should rethink that "game-changing" new AI feature

What is a Minimum Lovable Product?

• What is value-based product development?

Our 7 most popular posts on product strategy

15 elements of brilliant business strategy

Product development teams vary in terms of sophistication, maturity, and needs. (So do products for that matter.) In extremely early-stage companies where there might not be a product yet, you might be able to make do with researching, defining, and documenting your product strategy in Excel or PowerPoint. These tools were not built for strategy or product work though — over time you will begin to get frustrated with the limitation of using spreadsheets and presentations.

As you and your team grow in experience (or if you are already working on a complex product), you will want to choose a purpose-built tool. Integrated product development software offers all of the functionality you need to not only set strategy, but link it to active work in a dynamic way. You can prioritize features, build beautiful product roadmaps, and report on the value you delivered all in one place.

Integrated tools for product strategy

Aha! software includes everything you need to imagine, plan, build, and deliver lovable software.

Aha! templates

Guided templates in Aha! software help you capture your thoughts and collaborate with the team. Some of the most popular that product managers use to set strategy are:

Business model template

Competitive analysis template

Customer interview template

Customer research plan template

Customer journey map template

Lean canvas template

Market requirements document (MRD) template

Mind map template

Persona template

Porter’s 5 forces template

Pros and cons template

Segment profile template

• SWOT analysis

Free Excel and PowerPoint downloads

Business plan templates

Competitor analysis templates

Product positioning templates

SWOT analysis templates

Product strategy is ongoing. Budgets, tools, and the market will change. Each shift can prompt changes in your overall strategy — adjusting plans, removing fruitless efforts, and exploring new opportunities.

• The activities in The Aha! Framework
• The Aha! Framework vs. other product development methodologies
• How to adopt The Aha! Framework
• What is a business model?
• What is customer experience?
• What is the Complete Product Experience (CPE)?
• What is a customer journey map?
• What is product-led growth?
• What are the types of business transformation?
• What is enterprise transformation?
• What is digital transformation?
• What is the role of product management in enterprise transformation?
• What is a Minimum Viable Product (MVP)?
• What is a Minimum Lovable Product (MLP)?
• What is product vision?
• What is product-market fit?
• What is product differentiation?
• How to position your product
• How to price your product
• What are product goals and initiatives?
• How to set product goals
• How to set product initiatives
• What is product value?
• Introduction to marketing strategy
• Introduction to marketing templates
• What is a marketing strategy?
• How to set marketing goals
• Marketing vs. advertising
• What is a creative brief?
• How to define buyer personas
• Understanding the buyer's journey
• What is competitive differentiation?
• 10Ps marketing matrix
• 2x2 prioritization matrix
• Business model
• Customer journey map
• Decision log
• Decision tree
• Fit gap analysis
• Gap analysis
• Lean canvas
• Marketing strategy
• MoSCoW model
• Opportunity canvas
• Porter's 5 forces
• Pricing and packaging research
• Pricing plan chart
• Pricing strategies (Kotler)
• Product positioning
• Product vision
• SAFe® framework
• Scrum framework
• Segment profile
• SMART goals
• Strategic roadmap
• Strategy mountain
• The Aha! Framework
• Value proposition
• VMOST analysis
• Working backwards
• Collections: Business model
• Collections: SWOT
• Collections: Objectives and key results (OKR)
• Collections: Product positioning
• Collections: Market positioning
• Collections: Marketing strategy
• Collections: Marketing messaging
• What is product discovery?
• How to do market research
• How to define customer personas
• How to research competitors
• How to gather customer feedback
• Asking the right questions to drive innovation
• Approaches table
• Competitive analysis
• Customer empathy map
• Customer interview
• Customer research plan
• PESTLE analysis
• Problem framing
• Product comparison chart
• Pros and cons
• Target audience
• Collections: Customer research
• Collections: Competitor analysis
• Collections: Marketing competitor analysis
• How to brainstorm product ideas
• Brainstorming techniques for product builders
• Why product teams need knowledge base software
• Why product teams need virtual whiteboard software
• How to use an online whiteboard in product management
• What is idea management?
• 4 steps for product ideation
• How to estimate the value of new product ideas
• How to prioritize product ideas
• What is idea management software?
• Introduction to marketing idea management
• How to gather marketing feedback from teammates
• Brainstorming new marketing ideas
• How to estimate the value of new marketing ideas
• Brainstorming meeting
• Brainstorming session
• Concept map
• Data flow diagram
• Fishbone diagram
• Ideas portal guide
• Jobs to be done
• Process flow diagram
• Proof of concept
• Sticky note pack
• User story map
• Workflow diagram
• Roadmapping: Your starter guide
• Agile roadmap
• Business roadmap
• Features roadmap
• Innovation roadmap
• Marketing roadmap
• Product roadmap
• Product portfolio roadmap
• Project roadmap
• Strategy roadmap
• Technology roadmap
• How to choose and use a product roadmap tool
• How to build a brilliant roadmap
• What to include on your product roadmap
• How to visualize data on your product roadmap
• What milestones should be included on a roadmap?
• How often should roadmap planning happen?
• How to build a roadmap for a new product
• 3 starter roadmap examples on a whiteboard
• How to build an annual product roadmap
• How to customize the right roadmap for your audience
• Product roadmap examples
• How to report on progress against your roadmap
• How to communicate your product roadmap to customers
• What is a content marketing roadmap?
• What is a digital marketing roadmap?
• What is an integrated marketing roadmap?
• What is a go-to-market roadmap?
• What is a portfolio marketing roadmap?
• How to choose a marketing roadmap tool
• Epics roadmap
• Now, Next, Later roadmap
• Portfolio roadmap
• Release roadmap
• Collections: Product roadmap
• Collections: Product roadmap presentation
• Collections: Marketing roadmap
• How to use a digital whiteboard for product planning
• How to write excellent release notes
• How to manage your product requirements document (PRD)
• How to build a product knowledge base
• What to include in an internal product documentation hub
• What is product documentation?
• How to build a customer support knowledge base
• Use cases for knowledge base software
• What is product planning?
• How to diagram product use cases
• How product managers use Gantt charts
• Introduction to release management
• How to plan product releases across teams
• What is a product backlog?
• Product backlog vs. release backlog vs. sprint backlog
• How to refine the product backlog
• Capacity planning for product managers
• What is requirements management?
• What is a market requirements document (MRD)?
• What is a product feature?
• What is user story mapping?
• How to prioritize product features
• Common product prioritization frameworks
• JTBD prioritization framework
• Introduction to marketing plans
• What is a marketing plan?
• How to create a marketing plan
• What is a digital marketing plan?
• What is a content marketing plan?
• Why is content marketing important?
• What is a social media plan?
• How to create a marketing budget
• 2023 monthly calendar
• 2024 monthly calendar
• Feature requirement
• Kanban board
• Market requirements document
• Problem statement
• Product requirements document
• SAFe® Program board
• Stakeholder analysis
• Stakeholder map
• Timeline diagram
• Collections: Product development process
• Collections: MRD
• Collections: PRD
• Collections: Gantt chart
• Collections: User story
• Collections: User story mapping
• Collections: Feature definition checklist
• Collections: Feature prioritization templates
• Collections: Marketing plan templates
• Collections: Marketing calendar templates
• Product design basics
• What is user experience design?
• What is the role of a UX designer?
• What is the role of a UX manager?
• How to use a wireframe in product management
• Wireframe vs. mockup vs. prototype
• 18 expert tips for wireframing
• Analytics dashboard wireframe
• Product homepage wireframe
• Signup wireframe
• Collections: Creative brief
• Common product development methodologies
• Common agile development methodologies
• What is agile product management?
• What is agile software development?
• What is agile project management?
• What is the role of a software engineer?
• What is waterfall product management?
• What is agile transformation?
• Agile vs. lean
• Agile vs. waterfall
• What is an agile retrospective?
• Best practices of agile development teams
• What is a burndown chart?
• What is issue tracking?
• What is unit testing?
• Introduction to agile metrics
• Agile dictionary
• What is kanban?
• How development teams implement kanban
• How is kanban used by product managers?
• How to set up a kanban board
• Kanban vs. scrum
• What is scrum?
• What are scrum roles?
• What is a scrum master?
• What is the role of a product manager in scrum?
• What is a sprint?
• What is a sprint planning meeting?
• What is a daily standup?
• What is a sprint review?
• Product release vs. sprint in scrum
• Themes, epics, stories, and tasks
• How to implement scrum
• How to choose a scrum certification
• What is the Scaled Agile Framework®?
• What is the role of a SAFe® product manager?
• What is PI planning?
• PI planning vs. release planning
• How to run a PI planning event
• SAFe® PI planning
• SAFe® PI retrospective
• SAFe® Sprint planning
• Sprint planning
• Sprint retrospective
• Sprint retrospective meeting
• UML class diagram
• Collections: Sprint retrospective
• How to test your product before launch
• What is a go-to-market strategy?
• How to plan a marketing launch
• Knowledge base article
• Product launch plan
• Product updates
• Release notes
• Collections: Product launch checklist
• Collections: Marketing launch checklist
• How to make data-driven product decisions
• How to measure product value
• What is product analytics?
• What are product metrics?
• What is a product?
• What is a product portfolio?
• What is product development?
• What is product management?
• What is the role of a product manager?
• What is portfolio product management?
• What is program management?
• What is product operations?
• What are the stages of product development?
• What is the product lifecycle?
• What is a product management maturity model?
• What is product development software?
• Knowledge sharing best practices for product teams
• How to keep your product documentation up to date
• Introduction to marketing methods
• What is agile marketing?
• What is digital marketing?
• What is product marketing?
• What is social media marketing?
• What is B2B marketing?
• Collections: Product management
• How to structure your product team meeting
• 15 tips for running effective product team meetings
• Daily standup meeting
• Meeting agenda
• Meeting notes
• Product backlog refinement meeting
• Product feature kickoff meeting
• Product operations meeting
• Product strategy meeting
• Sprint planning meeting
• What are the types of product managers?
• 10 skills to succeed as a product manager
• Common product management job titles
• What does a product manager do each day?
• What is the role of a product operations manager?
• What is the role of a program manager?
• Templates for program and portfolio management
• How to become a product manager
• How to prepare for a product manager interview
• Interview questions for product managers
• Typical salary for product managers
• Tips for new product managers
• How to choose a product management certification
• Introduction to marketing
• What are some marketing job titles?
• What is the role of a marketing manager?
• What is the role of a product marketing manager?
• How are marketing teams organized?
• Which tools do marketers use?
• Interview questions for marketing managers
• Typical salary for marketing managers
• How to make a career switch into marketing
• Job interview
• Negotiating an offer
• Product manager resume
• Collections: Product manager resume
• How to structure your product development team
• Best practices for managing a product development team
• Which tools do product managers use?
• How to streamline your product management tools
• Tips for effective collaboration between product managers and engineers
• How do product managers work with other teams?
• How product managers achieve stakeholder alignment
• How to complete a stakeholder mapping exercise
• Aha! record map
• Creative brief
• Marketing calendar
• Organizational chart
• Presentation slides
• Process improvement
• Collections: Product management meeting
• Collections: Diagrams, flowcharts for product teams
• Collections: Whiteboarding
• Collections: Templates to run product meetings
• Product development definitions
• Marketing definitions

What is a strategy roadmap?

A strategy roadmap showcases how you will accomplish your goals through specific efforts in a given time frame. Learn more here.

How to build a strategy roadmap

Make adjustments as plans change, show progress, and create tailored views for different audiences.

Strategic roadmap template

Visualize high-level initiatives to communicate your product direction and timelines for major bodies of work.

• Privacy policy
• Terms of service

Home Blog Business Guide to Crafting an Effective Strategy Presentation

Guide to Crafting an Effective Strategy Presentation

Presenting and communicating your strategies to align a team’s effort remains one of management’s priority tasks. Regardless of the company’s scale, strategic presentations help convey complex strategic plans into clear and actionable tasks to follow in accordance with the business goals.

In this guide, we will show you how to effectively create a strategic presentation, the elements it should list, and some recommendations for PowerPoint templates to speed up this process.

Table of Contents

• What is a Strategy Presentation?

Types of Strategy Presentations

• How to Structure a Strategy Presentation

Do and Don’ts of Strategy Presentations

Recommended powerpoint templates for strategy presentations, key takeaways, what is a strategy presentation.

A strategy presentation is a communication tool designed to communicate goals, strategic plans or pre-formulated strategies, and initiatives to stakeholders. The strategy presentation slide deck aims to outline the company’s vision, strategic goals, and the specific actions needed to achieve them. To accomplish that, strategy presentation slides typically introduce a mixture of visual aids with relevant data to maximize the retention rate across the audience.

If you need a quick method to create a strategy presentation, check out our  AI presentation maker . A tool in which you add the topic, curate the outline, select a design, and let AI do the work for you.

We can define the following categories for strategy presentations.

Strategic Plan Presentations

Strategic plan presentations are intended to communicate the organization’s long-term goals and the strategies to achieve them to stakeholders. This kind of presentation may cover topics such as market analysis, strategic objectives, and detailed action plans. 

The primary purpose is to align the team and stakeholders around a shared vision and ensure everyone understands the steps necessary to drive the organization toward its strategic goals.

Sales Strategy Presentations

Sales strategy presentations are targeted toward increasing the sales revenue inside an organization within a specific time frame. These presentations detail the tactics, target markets, and objectives involved in boosting sales performance. They typically include an analysis of market trends, competitive positioning, and specific sales goals – elements we can find in a sales plan presentation . 

The core objective in sales strategy presentations is for team members to understand their role in executing the sales strategy and how to measure the impact of their actions.

Marketing Strategy Presentations

Marketing strategy presentations are instances in which the marketing plan presentation is communicated to the team and stakeholders. These presentations outline the methods and channels the company will use to reach its target audience and achieve marketing objectives. We can find details on market research, customer segmentation, positioning strategies, and planned marketing campaigns.

Think of a marketing strategy presentation as a roadmap for how marketing efforts can contribute to the overall business goals. It ensures clarity on task execution, expected outcomes, and resource allocation.

Business Model Strategy Presentations

Business model strategy presentations outline the fundamental structures and mechanisms through which a company creates, delivers and captures value. These presentations explain the business model components, such as revenue streams, cost structures, customer segments, value propositions, and key partnerships. 

The objective is to articulate how the company operates within its market and competitive environment, detailing strategies for sustainability and growth.

Product Development Strategy Presentations

Product development strategy presentations focus on the stages and processes required to design, create, and launch a new product. These presentations typically cover the product concept, design iterations, market research, target customer analysis, production processes, and marketing strategies. They aim to align cross-functional teams—such as R&D, marketing, and production—on the product’s vision, features, and roadmap.

IT Strategy Presentations

IT strategy presentations communicate an organization’s technology-related plans and objectives. They outline how IT resources, infrastructure, and initiatives align with the broader business strategy to enhance operational efficiency, support growth, and mitigate risks. Key topics typically include adopting new technologies, cybersecurity measures, data management strategies, and IT governance.

Change Management Strategy Presentations

Change management strategy presentations are typically used in organization restructuring scenarios – after mergers, acquisitions, or significant internal restructuring – outlining the approach and plans for managing organizational changes. Change Management Strategy presentations detail the reasons for change, the specific changes to be implemented, the strategies for managing the transition, and the impact on stakeholders. Key elements often include stakeholder analysis, communication plans , training programs , and mechanisms for feedback. 

The primary goal of Change Management Strategy slide decks is to facilitate a smooth transition by preparing the organization and its members for change, minimizing resistance, and ensuring that changes are effectively integrated into the organization to achieve desired outcomes and improve overall performance.

How to Structure an Effective Strategy Presentation

In our experience, here’s a suggested presentation structure format for a strategic presentation.

The Introduction

Begin your presentation with a relevant hook for the topic you are approaching (see our guide on How to Start a Presentation for tips). Use an agenda slide to introduce the key themes and strategic objectives to discuss. Additionally, consider incorporating an executive summary to provide a concise overview of the strategy, highlighting key decisions and expected outcomes.

Body of the Presentation

Depending on the kind of strategic presentation you deliver and the tools and slides required to design it. As a general guide, consider this approach per category:

• Strategic Plan Presentations: Strategic planning requires vision and mission statements, strategic goals , market analysis, SWOT analysis , action plans, and a timeline for accomplishing them.
• Sales Strategy Presentations: We need to showcase sales objectives, target market analysis, sales methods and tactics, performance metrics, and sales forecasts.
• Marketing Strategy Presentations: For this category, consider listing the marketing goals, customer segmentation, value proposition, marketing channels, budget, and timeline.
• Business Model Strategy Presentations: This can be done as part of a business plan presentation . Include the business model canvas, revenue streams, value propositions, key partnerships, and customer relationships.
• Product Development Strategy Presentations: Since we’re considering an entire product development plan, be sure to list the product concept, design and development process, market research, product roadmap, and the Go-to-market strategy .
• IT Strategy Presentations: This selection is mainly intended for organizations looking to renew their IT strategy. List the IT objectives, technology roadmap, infrastructure needs, cybersecurity strategy, IT budget, and resource allocation.
• Change Management Strategy Presentations : In this case, be clear about the core reason behind the change management. Include the change management plan, stakeholder analysis, communication strategy, training, and support plans.

The Conclusion

Concluding a strategy presentation effectively is crucial for reinforcing the key messages and ensuring that the audience leaves with a clear understanding of the strategic objectives and their role in achieving them. To achieve this, consider the following steps:

• Summarize Key Points: Summarize the business presentation , briefly recap the main strategic goals and necessary actions, reinforcing the session’s core messages.
• Closing Statement: End with a compelling statement or call to action that encapsulates the presentation’s vision, motivating your audience.
• Multimedia Element: Optionally, use a short impactful video or visual to vividly summarize the strategy, enhancing retention.
• Q&A Session: Allocate 3-5 minutes for questions to clarify uncertainties and engage the audience further.
• Follow-Up Details: Provide information on how attendees can access more resources or ask additional questions.
• Express Gratitude: Conclude by thanking your audience for their participation, emphasizing their importance to the strategy’s success.

Aside from these tips, we can also follow the recommendations from our article explaining how to end a presentation , which also recommends using a media presentation asset, like videos, although it’s advisable to leave 3-5 minutes for a question and answer session.

Follow these insights to improve the quality and impact of your strategy presentations.

Do(s) of Strategy Presentations

• Use visual aids to summarize concepts. 
• Prepare handouts so the audience can further reference the information you deliver.
• Tailor your presentation to include interactive presentation instances, as they can help to engage the audience in the importance of their role.
• Consider a follow-up after a week. This can be in email format, with a poll, or a brief meeting in which you can evacuate doubts.

Don’t(s) of Strategy Presentations

• Respect your audience’s time, and don’t go overboard, especially if this involves sacrificing the Q&A session.
• Don’t use outdated data. Ensure all your statistics and references are current and relevant.
• Avoid using industry-specific terms without explaining them, unless you are sure that your audience will understand.

To speed up your strategy presentation design process, here’s a list of recommended PowerPoint templates and Google Slides templates by SlideModel.

1. Brand Strategy PowerPoint Template

This brand strategy template for presentations includes striking visuals and cohesive color scheme. Whether you’re presenting a brand strategy presentation to stakeholders or team members, this brand strategy PPT template empowers you to convey the essence of your brand strategy with clarity and impact. Use the brand strategy PowerPoint template to guide your audience through your brand’s journey and strategic milestones.

Use This Template

2. Goals Based Strategic Planning PowerPoint Templates

With a goal-oriented approach, the goal-based strategic planning PPT template emphasizes setting measurable objectives to transform visions into actionable results. This strategy presentation template provides a forward-looking framework, where goals are established from a future vantage point and brought to life through detailed KPIs, such as revenue targets and profit margins.

The Goal-based strategic planning template contains 15 customizable slides, including GAP analyses, problem statements, and strategic action plans, complete with a 30-60-90 day timeline.

3. Sustainability Strategy PowerPoint Template

4. Communication Strategy PowerPoint Template

5. Go-To-Market PowerPoint Template

Frequently Asked Questions

To make a strategy presentation more engaging, use interactive elements like polls or Q&A sessions, incorporate storytelling to contextualize data, and use visual aids and animations to highlight key points.

The ideal length of a strategy presentation varies based on content and audience, but generally, it should not exceed 30 minutes. This duration helps maintain audience attention while leaving time for discussions and Q&A session .

Strategy presentations should be updated regularly, at least annually or as major changes occur within the organization or industry. Regular updates ensure that the content remains relevant and reflects current goals and strategies.

To engage senior executives, focus on summarizing strategic impacts, ROI, and alignment with overarching business goals . Keep the presentation concise, data-driven, and directly related to decision-making and organizational growth.

Providing handouts can be very beneficial, especially for complex presentations. Handouts allow attendees to revisit the content at their own pace, which can aid in better understanding and retention.

• Clarify Goals and Objectives: Strategy presentations are essential for communicating clear, actionable goals and strategic plans to stakeholders.
• Incorporate Visuals Aids: Incorporating visual slides with charts, graphs, and infographics can greatly enhance understanding and retention of complex information.
• Adapt Presentation to Audience: Tailoring the presentation to the audience’s knowledge level and interest ensures greater engagement and comprehension.
• Use of Templates: Employing professional strategy PowerPoint or Google Slides templates can streamline the creation process and ensure a consistent, professional appearance.
• Engagement and Interaction: Incorporating interactive elements and engaging visuals helps maintain audience interest and facilitates better understanding of their roles in strategy implementation.
• Continuous Update and Feedback: Regular updates and follow-ups help keep the strategy aligned with organizational goals and stakeholder expectations.

Final Words

A well-prepared strategy presentation is a powerful tool for communicating an organization’s objectives. Presenters should focus on leveraging their graphical assets so the text inside slides is reduced to the minimum—content that can be shared in handouts for presentation format—which guarantees a smooth experience for the audience.

Like this article? Please share

Presentation Approaches, Strategy Filed under Business

Related Articles

Filed under Design • October 17th, 2024

Architecture Project Presentation: Must-Know Secrets for Creative Slides

Impress your audience by mastering the art of architectural project presentations. This detailed guide will give you the insights for this craft.

Filed under Design • October 7th, 2024

Video to PPT Converter AI with SlideModel AI

Looking to generate a presentation from a video transcript? Discover why SlideModel AI is the best tool for the task.

Filed under Business • September 25th, 2024

Walking Deck Presentations: How to Craft Self-Explanatory Slides

Discover best practices for building walking deck presentations that leave a lasting impact. Create presentations that convey key ideas on their own.

Leave a Reply

The 10-Step Guide for a Successful Strategy Presentation

Discover essential steps and best practices in 'How to Write a Strategy Presentation.' Elevate your approach and effectively communicate your strategic vision with our comprehensive guide.

StrategyPunk

Introduction

Now, picture this: a room hanging onto your every word, eyes lit with interest.

It’s time for your audience to listen and be utterly captivated.

How to Write a Strategy Presentation: 10 Steps

1. set the stage right.

In the same way, before you even think of diving into your content, please know your audience.

Connect on a personal level, and half your battle is already won. 🎯

2. Define Your Mission

Once you have that clarity, your path becomes straightforward. Trust me, your audience will thank you for it.

3. Craft an Unforgettable Opening

4. break down the core.

In your strategy presentation, this is the issue or challenge at hand.

So, you’ve hooked them with the problem and dazzled them with your solution.

5. Elevate with Design

That’s gold. And hey, always lean into simplicity. Less is more, especially on slides. 🖼️

6. Weave in Stories

7. get them talking.

No one enjoys a monologue. You can turn your presentation into a dialogue.

8. Wrap it Up with Pizzazz

You're nearing the end. This is where you cement all you've shared.

9. Rehearse to Perfection

Know each slide, each transition, and each pause. Familiarize yourself with the flow. The more comfortable you are with the material, the more confidently you'll deliver.

10. After the Applause: Your Next Moves

And always, always be open to feedback. It’s the breakfast of champions, after all.

So, go ahead and inspire change—illuminate minds. And make a lasting impact.🚀

Sign up for StrategyPunk

Bonus: your strategy presentation success checklist.

This list will guide you through each crucial step for impactful delivery, from understanding your audience to gathering feedback post-presentation.

Your trusty companion for every presentation!

PESTLE Analysis: NVIDIA (PowerPoint Template)

6 best practices to align innovation with strategy (by boston consulting group), strategic planning with the tows matrix - a framework for decision-making (free ppt).

Elevate your strategic planning with our FREE TOWS Matrix guide. Discover the powerful framework that sets successful companies apart. Transform your decision-making today! 🎯

The 3 Phases of Innovation: A Modern Framework for Success (Free PPT)

Start Free Trial

Product Strategy: A Guide With Examples and Best Practices

Sep 4, 2020

“What should we work on next?”

The question hangs in the air, laden with the heaviness that’s been growing inside you since you took on your new role as a product manager..

“It’ll be fun,” they said. “This is what you’ve been waiting for,” they said. And you believed them. Now you’re not so sure. You feel like you’re being pulled in every direction without anything to hang on to.

“Uh, Peter?” A voice cuts through your thoughts.

“Our product strategy,” you answer. “We should work on our product strategy,” you repeat with more conviction.

You’re right. You can’t manage a product without a strategy. When you finish this post, you’ll know what a product strategy is, why it’s important, and how to create one that’s perfect for you. And you’ll also get a few pointers for the execution of your strategy so you’ll have more insight about and control over your product delivery.

Streamline your software delivery with Plutora!

Imagine a single dashboard managing all enterprise software delivery, boosting visibility, efficiency, and cutting costs. Experience Plutora's solutions today!

Release Management

Test Environment Management

What Is a Product Strategy?

According to Wikipedia, a strategy is “a general plan to achieve one or more long-term or overall goals under conditions of uncertainty.”

That last part is essential.

Without uncertainty, you don’t need a strategy. You can go straight to a detailed plan.

In uncertain circumstances, you have to rely on a high-level, general plan. One that says what you want to achieve, but leaves the how well enough alone. It gives direction without specifying speed or means of motion. It guides everyone’s actions and decisions without telling them exactly what to do.

A product strategy, then, is a strategy to create and further develop a product to achieve one or more business goals.

Why Is a Product Strategy Important?

In an uncertain environment, it’s hard to know whether what you plan to do will pay off. But you still need to make decisions and produce results in line with your business goals.

It’s like navigating a ship.

You can’t get from A to B without a voyage plan and regularly checking where you are. And you’ll have to adjust along the way. You’ll have to avoid other ships (you’d be surprised how many you encounter at full sea), and adjust for currents and wind. You may even have to adjust your entire voyage plan to steer clear of a hurricane.

Your product strategy is the voyage plan for your product.

Staying Focused

A product strategy is important because it helps you to focus. To stay on course and resist the lure of that nice tropical island along the way.

Many people think focus is about saying “yes” to something and ignoring the rest. It isn’t. Focus is about saying “no” to everything that sounds good but doesn’t fit your overall idea and planning.

Saying “no” is hard enough as it is. Everyone with an idea has good reasons  why you should do it.

Having a product strategy will make it far easier to say “no” and stay on course. Because a product strategy doesn’t only tell you what you will do. It also tells you what you won’t do. Explicitly, or by omission.

Staying Aligned and Agile

Having and communicating a clear product strategy serves as the voyage plan, the initial course.

Knowing where you want to go and what you’re aiming for is essential for making quick, confident decisions. This allows you to respond and adjust more quickly to changes in your business environment, without veering too far off course.

For example, consider a developer who faces a dilemma between spending more time to polish the user experience of a task in your product or inventing a new way to calculate some metrics. If part of your strategy is to have the easiest-to-use product, the dilemma is off the table: the developer knows to focus on the user experience.

Clarity on what you’re aiming for means you no longer have to spell out what employees need to do.

What’s more, a product strategy works not just in your own product and development teams, but also in marketing, support, operations, and…well, actually, all departments in your organization.

So you no longer have to be involved in decision-making processes throughout your organization. Everyone can figure it out for themselves. And because of their knowledge and expertise in their own areas, they’ll come up with better solutions to contribute to those aims than someone outside their department ever could.

Charting the Way Forward

A product strategy is a high-level, general plan. It doesn’t yet tell you exactly what to do.

But it’s essential in creating those more detailed plans. Your product strategy guides the process of creating a product road map, including the decisions on what needs to be done first and what can wait until later. Exactly like it guided the developer in deciding what to spend time on.

And it serves the same purpose for other departments that work on or for the product.

4 Types of Product Strategy

Now that you know how a product strategy can benefit you, let’s talk about the different types of product strategies you can have.

Being the Alpha

This strategy, aka Leader, is to be the market leader, creating innovative products that’ll leave your competition lagging behind. It’s expensive, it’s risky, but the rewards can be huge.

Giving the Alpha a Run for Its Money

This strategy, aka Challenger, is to challenge the market leader by beating them at their own game.

Piggybacking

This strategy, aka Follower, is to piggyback on the innovations by the leaders and their challengers. You don’t create any innovative products yourself, but use them to create cheaper, derivative products.

Dominating a Corner

This strategy, aka Niche, is to create a product for very specific types of people in an otherwise large market. This allows you to work with limited resources because you don’t cater to everyone in the larger market.

The Elements of a Product Strategy

The most quoted elements that need to be in a product strategy are your vision for what the product will do, the business goals it’s meant to contribute to, and the initiatives to achieve those goals.

That, however, leaves out two essential topics.

What you also need is a description of who you’ll be serving (in other words, your ideal customer or customers), and how your product will solve their problems.

And you also need to include how your product is unique. The key features and differentiators that’ll set you apart from your competitors and attract your ideal customers.

Pro tip: include what your product will not do. The features that it won’t include. The bright shiny objects that you already know will be a distraction and that you’ll say “no” to from the outset.

5 Steps to Create a Product Strategy Perfect for You (With Examples)

Salute simon sinek.

According to Simon Sinek, in the TEDx talk  that put him on everyone’s radar, you have to start with why .

Why you go to the trouble of creating your product. What impact you want to have. Whose lives you intend to change.

The vision for your product is essential. Without an inspiring reason to create your product, and for your customers to buy it, everything falls flat.

Examples of Product Visions

Google for its search engine: “Provide access to the world’s information in one click.”

Nike for its Nike Free shoe: “A shoe which mimics barefoot running in order to strengthen runners’ feet and legs, giving them more power and speed while reducing the risk of injury.”

Paint Your People

The second step is to describe your ideal customer. Who they are, what they do, the problems they face, and how your product will solve their problems.

Understanding your ideal customer, your target audience, is key in creating a product that’ll appeal to them.

You need to understand what they want—and more importantly, what they need. The difference between wants and needs is the difference between shrugging and paying.

And you need to be specific. Large audiences—for example, parents—fall into different groups with different needs.

Examples of Target Audiences

Parents with young children who need an educational app, as opposed to parents with teenage children.

Amateur photographers using their smartphones to take pictures who need a picture enhancement app, as opposed to professional photographers.

Stand Out From the Crowd

The third step is to identify which key features you need and how to differentiate common features in similar products to stand out from the pack.

This speaks to the characteristics of your product: features, usability, quality, cost, customizability, robustness, and so on.

Examples of Key Features and Differentiators

Tax software with the specific forms for expatriates.

Content marketing with a CMS feature and step-by-step wizards for small business owners.

Word processing software specifically designed for users that rely on voice control.

Ready, Aim…and Keep Score

To know how you’re doing on your journey to contribute to the business goals of your organizations, you need four things.

Your current state.

Your goals—your desired state or target condition.

The metrics that describe your current and desired state.

Measuring regularly to check you’re still on course.

Examples of Goals and Their Metrics

Business goals:

Increase number of new sign-ups per month by 30% by the end of Q3.

Reduce time to market by an average of 20 days by year end.

Customer goals:

Increase the number of clients that create a full profile by 20% by the end of Q2.

Decrease time between sign-up and first valuable action by 50% by year end.

Blaze a Trail

Finally, then, you get to make a plan. At least, a very high-level plan. With your business and customer goals in mind, you identify the initiatives you’ll use to achieve the goals you’ve set.

Initiatives are more technical than goals. You can think of them as the grand themes of the actions you’ll take to bring your vision to life.

Examples of Initiatives

Attract customers from a new industry.

Launch a Wimbledon site for your tennis stats app.

Improve responsiveness and accessibility across your website and apps.

4 Best Practices for a Perfect Product Strategy

Problems are good.

Focus on problems, not solutions. When setting a strategy, talking about solutions is a form of premature optimization. It blinkers you to other solutions that may be better, easier, more cost effective, more relevant.

While you’re still discussing what strategy to take, the focus should be on understanding the problem you’re trying to solve and the challenges you face in reaching your business goals.

Only when that’s clear can you start generating possible solutions and initiatives to make them happen.

Options Are Even Better

When you start generating solutions to the challenges you face, don’t lean back when you’ve found the first. That’s only your start. Ask questions about how this solution helps you meet the business goals for your product. And how it doesn’t.

Ask yourself how else your product can meet the challenges you face.

It doesn’t matter how far out the challenges are. Feasibility is not the point at this moment. Creative thinking is. And far-out ideas can spark other ideas that are (more) feasible.

Plus, you’ll have plenty of time to cull any infeasible ideas before you start executing them.

That takes far less time and effort than prematurely picking a solution and realizing, halfway into executing it, that it doesn’t live up to expectations. U-turns and other sharp deviations of a set course are very expensive.

The More, the Merrier

Don’t sit in an ivory tower thinking up a product strategy for others to follow. Collaborate. Use the benefits of back-and-forth conversations between people with different perspectives and cognitive styles. Recruit from departments across your organization. And organize conversations both to understand the landscape of the challenges you face, and to get a plethora of solutions to pick from.

Facilitation Is Not Everybody’s Cup of Tea

Find a good facilitator and don’t get in their way.

Good facilitation isn’t easy. It takes skill and experience to guide a diverse group through problem solving. And it’s essential to ensure that everyone gets to contribute their best ideas.

You don’t want to jeopardize something as important as your product strategy with groupthink, loudmouths, shyness, HiPPOs (highest paid person’s opinion), and other group dynamics that discourage people from participating.

Pro tip: Hire an outside facilitator. Someone whose only interest is to ensure the quality of the process and has no interest whatsoever in the outcome of the conversation.

3 Tools for Effective Product Strategizing

When you’re working on your product strategy, you want to be concrete—but don’t get bogged down by details yet. Three tools, or rather worksheets, can help you do just that.

Product Strategy Canvas

Melissa Perri, CEO of Produx Labs and Product Institute, developed the product strategy canvas. It’s simple and straightforward, using a fill-in-the-blanks approach that doesn’t allow you to dig into details prematurely.

This canvas differs slightly in terminology from the standard vision-goal-initiatives template. It talks of your big business goals as the challenges you face. And instead of initiatives, it talks about your target condition—your desired state—and current state.

The product strategy canvas lets you focus on a single challenge-target condition combination at a time.

A complete product strategy will use more than one of these canvases. The vision will be the same for all, but the challenge can be different for each of your products. The target conditions and current states will vary across teams working on a product.

Including the current state in your product strategy is a smart move. It helps teams set the course to reach the target condition from where you are now. After all, if you don’t know where you’re starting out, you can’t set a good course to your destination.

And it brings another benefit. It helps you see how far you’ve come and celebrate your progress.

Finally, the language of the canvas helps you set SMART challenges, and measurable objectives to reach them.

Here’s an example of a filled-out product strategy canvas, from Melissa Perri’s blog :

Product Vision Board

Roman Pichler, founder of Pichler Consulting and author of several books on product management, developed the product vision board.

It too is simple and straightforward. It has your vision at the top, overarching the four areas you need in your strategy to make that vision happen.

The product vision board (“The Product Vision Board” (c) by Roman Pichler, licensed under CC BY-SA-3.0 US ) gives a broad view of the product and keeps all business goals together in one place. You can use it in a collaborative discussion across the organization. It guides these conversations with pertinent questions for each part.

To download a blank copy, go here .

Strategy Kernel Canvas

Chris Butler, member of the UX Collective and author of uxdesign.cc on Medium, proposed the strategy kernel canvas.

Like the product vision board, it takes a broad view on product strategy and can be used in a collaborative discussion across your organization. And it too has prompts in each area of the canvas to direct the conversation.

Like the product strategy canvas, it makes your current state explicit by prompting you to analyze how you got where you are and what you’re going to bet on to get you where you want to go.

You can find a discussion of the strategy kernel canvas by Chris Butler himself, here .

Execution: Moving From Product Strategy to Product Delivery

Just as knowledge is useless without action, a product strategy is useless without execution.

Execution is what brings your product to life (when you’re creating a new one) and what keeps it relevant (when you’re refining an existing one) and contributing to your business goals.

In a world that’s changing faster than ever before, you’ll need to act and respond quickly. That creates two challenges for you as the product manager:

reducing the time it takes the teams to delivery value to your customers, and

having visibility of and controlling the software delivery process across the whole product.

As you can’t do everything yourself, you’ll want help.

From linking pins between you and the agile product and development teams, the product owners  in Scrum.

And from tools, like Plutora’s dashboards for product leaders and managers , that give you insight into what’s happening across all the product and development teams, regardless of the software tools that each of them uses.

To reduce the time to value in developing your product, value stream mapping is a valuable technique to have in your toolbox, especially when you use a value stream mapping tool that integrates with your teams’ delivery toolchain. It will then provide you continuously with up-to-date metrics linked to the goals in your product strategy.

Product Strategy for the Win

You now have everything you need to create a perfect product strategy for your product. And you know where and how to get the help you need to execute it and be confident along the way that you’re on course.

So take the plunge and start work on an inspiring product vision. It’ll be your North Star that’ll guide your decisions, help you say “no,” and keep you from feeling like you’re being pulled in every direction.

Download our free eBook

Vsm: the ideal framework for devsecops and continuous security automation.

Discover the key to optimizing your software delivery process with our comprehensive eBook on Value Stream Management (VSM). Learn how leading organizations streamline pipelines, enhance quality, and accelerate delivery.

Download eBook

Test Environment Management is Critical to Advancing Digital Transformations

Get our eBook to learn how Plutora's TEM solutions enhance DevOps and continuous delivery by managing test environments effectively in digital transformations.

Mastering Software Delivery with Value Stream Management

Discover how to optimize your software delivery with our comprehensive eBook on Value Stream Management (VSM). Learn how top organizations streamline pipelines, enhance quality, and accelerate delivery.

Related articles

Optimizing SaaS Testing Strategies for 2024: Elevate User Experience, Security, and Efficiency

Strengthening Software Delivery with Project & Release Management

Shield Your Business: Modern Fraud Detection Strategies for the Digital Age

Navigating the Agile Release Train: Strategies for Efficient Software Delivery in 2024

Fortifying CI/CD Pipelines: Essential Strategies for Enhanced Security

Release Management: Benefits for Your Organization

Mastering Release Management: Strategies for Seamless Deployment

Maximizing Software Delivery Efficiency: Navigating the VSM Value Cycle with Plutora

Deliver better software faster with plutora.

Plutora for Enterprise

Environment Management

Deployment Planning

Software Delivery Analytics

Integrations

Knowledge Base

Case Studies

White Papers

Press Releases

TechOps 101

CI/CD Tools Universe

Copyright © 2012 • 2023 Plutora. All Rights Reserved

Privacy policy

Advisory boards aren’t only for executives. Join the LogRocket Content Advisory Board today →

• Product Management
• Solve User-Reported Issues
• Find Issues Faster
• Optimize Conversion and Adoption

How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

Over 200k developers and product managers use LogRocket to create better digital experiences

Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

Featured image source: IconScout

LogRocket generates product insights that lead to meaningful action

Get your teams on the same page — try LogRocket today.

Share this:

• Click to share on Twitter (Opens in new window)
• Click to share on Reddit (Opens in new window)
• Click to share on LinkedIn (Opens in new window)
• Click to share on Facebook (Opens in new window)
• #collaboration and communication

Stop guessing about your digital experience with LogRocket

Recent posts:.

Leader Spotlight: The difference between mentoring and coaching, with Hina Kharbey

Hina Kharbey talks about how the roles of a mentor versus a coach differ, as well as the situations that work best for having each one.

A guide to correlation vs. regression

The most common application of correlation and regression is predictive analytics, which you can use to make day-to-day decisions.

Leader Spotlight: Jumping straight into product leadership, with Ophir Wainer

Ophir Wainer talks about how starting her career in product as a product leader influences her approach to the craft.

Why CES will give you more insights than CSAT and NPS

Try supporting NPS with CES, which helps you uncover where customers struggle, and CSAT, which focuses on product satisfaction.

Leave a Reply Cancel reply

Product Strategy Framework

• English (US)
• English (UK)

Get 4 out of 15 slides

Or, start for free ⬇️

Download and customize this and hundreds of business presentation templates for free

Voila! You can now download this presentation

You can't outwork a poor product launch into a success. But a good product strategy can help you determine successful products that will shine in your market's competitive landscape. Use our Product Strategy Framework deck to improve your current product strategy, better communicate your vision, and organize cross-functional collaborations that align everyone towards a common goal.

Questions and answers

How does this product strategy framework compare to other business strategy frameworks?

This product strategy framework is specifically designed to help businesses identify their unique position in the competitive landscape and build products that set them apart. Unlike general business strategy frameworks, it focuses on product development and launch. It provides guidance on improving current product strategies, better communicating the vision, and organizing cross-functional collaborations towards a common goal. It's a more specialized approach compared to broader business strategy frameworks.

Are there any case studies that demonstrate the effectiveness of this product strategy framework?

While the content provided does not specifically mention any case studies, the effectiveness of a product strategy framework can often be demonstrated through its successful application in real-world scenarios. These might include the launch of a new product, a significant increase in market share, or a notable improvement in customer satisfaction. However, without specific examples or case studies mentioned in the content, it's difficult to provide a more detailed answer.

Slide highlights

This 1-Page Product Strategy Framework slide simplifies the product strategy process. Answer core questions about your customer, product, company, and competition. Define key success metrics like customer retention, product reach, go-to-market viability, and brand power.

Use the Product Strategy Canvas to map your product vision with user personas, user journeys, and user stories. Detail your product's implementation constraints, design wireframes, and potential in a brief format. Present your data in a simple way that communicates key value.

Outline your key product strategies and show how much progress you've made on each with this 5-step Product Strategies slide. Measure viability and define the tactics needed to put the plan into action.

Every product's success or failure rests on the choices made in its development. A goal-first approach from a solid product strategy guides successful development, defines what your product is supposed to achieve, builds context around your market, and aligns your entire team behind a shared vision.

How does a product strategy framework enhance a business's competitive position in the market?

A product strategy framework enhances a business's competitive position in the market by providing a clear roadmap for product development. It helps in defining the product's purpose, understanding the market context, and aligning the entire team towards a shared vision. This goal-first approach ensures that the product is developed with a clear focus on what it is supposed to achieve, thereby setting the business apart in the competitive landscape.

Are there any case studies that demonstrate the effectiveness of a product strategy framework?

Yes, there are numerous case studies that demonstrate the effectiveness of a product strategy framework. Companies like Apple, Google, and Amazon have used product strategy frameworks to guide their product development and achieve market success. These case studies show how a clear product strategy can help align the team, define the product's goals, and set the product apart in the competitive landscape.

This presentation helps hone the focus and communicate the vision to analyze the success and viability of a product or new feature before you actually develop it. From there, it's all about execution.

Application

• Align product objectives: First, align your team on the initiatives and themes of your product. Focus on your company's overall goals and high-level priorities.
• Define project strategy: Outline the goals for your product and start with your vision, followed by the key performance indicators that will determine success, followed by a product roadmap.
• Use data to prioritize features: Use customer personas to determine the best features for user needs, allocate resources to modify products, and invest in new products.
• Canvas to create excellence: Define your product's market, price, competitors, differentiators, strengths and weaknesses, sustainable advantages, and risks.
• Voice the vision: Determine the time frame and measurable objectives, then quantify and analyze your current conditions to meet your vision statement's goal.
• Roadmap to success: Use Product Roadmaps to guide your product strategy through a full year's worth of planning across multiple milestones and long-term growth strategies.

With a solid product strategy (and beautifully rendered slides to visualize and align your team) you should have everything you need to execute a successful product launch.

PowerPoint Product Roadmap Templates: Slides & Presentations

By Lulu Richter | June 8, 2024

• Share on Facebook
• Share on LinkedIn

Link copied

We’ve rounded up the most useful product roadmap templates for PowerPoint to help you visualize your product strategy and create effective roadmap presentations.

Included in this article, you’ll find the following:

• Quarterly milestones product roadmap template
• 5-year product strategy roadmap template
• Creative product roadmap template with road design  
• Related roadmap templates for PowerPoint and Google Slides  

PowerPoint 6-Month Product Roadmap Template

Download the 6-Month Product Roadmap Template for PowerPoint

When to Use This Template : Product managers and team leads can use this template to communicate a product’s high-level goals, initiatives, and timeline over a six-month period. This template is best suited for kickoff meetings, progress updates, and strategic planning sessions to ensure everyone is aligned with the timeline and objectives. Notable Template Features : This template’s clean, color-coded layout makes it easy to identify different phases and steps. Each month is clearly labeled at the top, and the steps on the left break down project components. The customizable text and color blocks make this roadmap template a versatile tool for a variety of projects and industries. For more planning and timeline tools, see our selection of  project timeline templates and  blank timeline templates , available in multiple formats.

PowerPoint Quarterly Milestones Product Roadmap Template

Download the Quarterly Milestones Product Roadmap Template for PowerPoint

When to Use This Template : This product roadmap template highlights key milestones for multiple products on a quarterly timeline. Use this template in quarterly reviews and stakeholder meetings to track and communicate progress across several products. Notable Template Features : This template clearly marks each quarter, which makes it easy to plan and track milestones over time. Each product has its own dedicated row, with color-coded arrows and markers to highlight significant milestones and phases. Use the customizable text fields to add specific details relevant to each of your products.

PowerPoint 5-Year Product Strategy Roadmap Template

Download the 5-Year Product Strategy Roadmap Template for PowerPoint

When to Use This Template : Use this template for long-term planning or to create a strategic overview of product development. Senior managers, product strategists, and executive teams can use this template to outline and communicate the high-level direction of multiple product lines over the span of five years. Use this template in strategic planning meetings, annual reviews, and investor presentations to clearly demonstrate the planned trajectory and major themes of your product lines. Notable Template Features : This template features a comprehensive layout that covers five years, which allows for detailed planning and tracking of product strategies. Each row includes color-coded task descriptions to differentiate between various initiatives and milestones. Customize the text fields and timelines to focus on your long-term goals.

PowerPoint Creative Product Roadmap Template

Download the Creative Product Roadmap Template for PowerPoint

When to Use This Template : Use this creative product roadmap template to visually illustrate the progression of product development. Use this template in strategy meetings, client presentations, and team briefings to capture viewers' attention and convey key details. Notable Template Features : This template features a winding road design that makes the presentation more dynamic and visually appealing. Each milestone is marked along the road to emphasize the project’s strategic path, and the editable text boxes next to each marker highlight product stages, specific activities, deliverables, or other information.

PowerPoint Agile Product Development Roadmap Template

Download the Agile Product Development Roadmap Template for PowerPoint

When to Use This Template : Use this template to manage and present complex product development projects using Agile methodologies. Product managers, Scrum masters, and development teams can use this template to keep track of multiple project streams and phases at once, or in sprint planning sessions and Agile retrospectives to ensure clear communication and alignment across all aspects of the project. Notable Template Features : The template includes slides for product, development, user experience, and quality assurance — together, they provide a comprehensive view of the entire product development process. Each slide offers a detailed timeline for each quarter, which allows you to precisely track key activities such as roadmap briefs, user requirements, and feature releases. The color-coded status key and work streams help you visualize progress and dependencies, so it’s easy to identify bottlenecks and adjust plans accordingly. You can also customize the template by updating the task descriptions and timelines. 

PowerPoint Product Stages Roadmap Template

Download the Product Stages Roadmap Template for PowerPoint

When to Use This Template : Use this template to outline the key phases of a project or product development process. Project managers, product developers, and business strategists can use it to present the sequential stages of their project to stakeholders, as well as in kickoff meetings, strategy sessions, and progress reviews to provide a comprehensive overview of the project's lifecycle and key deliverables. Notable Template Features : The template includes arrows to represent the phases of a product roadmap. For each product development phase, enter key details about your strategic objectives, activities, and deliverables. The visual structure of this customizable template enables you to easily communicate complex processes, making it an effective tool for project planning and communication.

PowerPoint Simple Roadmap Template

Download the Simple Roadmap Template for PowerPoint

When to Use This Template : This product roadmap template is ideal for teams that need to organize and communicate their short-term, mid-term, and long-term project plans. Product managers, development teams, and Agile coaches can use it to present on the current status and upcoming priorities of their projects, as well as in sprint planning sessions, roadmapping meetings, and strategic reviews to ensure everyone is aligned on immediate tasks, next steps, and future goals. Notable Template Features : The template features three distinct sections labeled Now, Next, and Later, which provides a straightforward framework for organizing tasks and initiatives based on their timeframes. Each section contains customizable placeholders to detail specific activities, goals, or milestones, so teams can clearly visualize and prioritize their work. The color-coded boxes help to differentiate between tasks, so it’s easy to track progress and adjust plans as needed. Overall, the simple and intuitive design of this template makes it an effective tool for Agile project management and strategic planning.

PowerPoint Product Roadmap Presentation Template

Download the Product Roadmap Presentation Template for PowerPoint

When to Use This Template: Product managers and team leads can use this template for strategic planning and communication, and startup founders can use it to present their product development plans to potential investors. Anyone involved in product development or project management can leverage this template to ensure their teams remain aligned.

Notable Template Features: This template covers essential aspects of product planning and offers a visually engaging way to present your product strategy. The Vision slide articulates the long-term goals and aspirations of your product. The Roadmap slide shows a quarterly timeline with key activities, and the Milestones slide highlights important dates. This makes it easy to track and communicate progress at a glance, and it saves time and effort so you can focus on the content rather than the design.

PowerPoint Product Release Roadmap Template

Download the Product Release Roadmap Template for PowerPoint

When to Use This Template : Use this template to plan and communicate the details of upcoming product releases. Product managers, development teams, and marketing professionals can use it to coordinate and track the progress of new features, bug fixes, and marketing activities. This template helps you provide a clear and structured overview of your product release schedule in release planning meetings, sprint reviews, and presentations. Notable Template Features : The template features a grid layout with columns for each release and rows categorizing new features, fixes, and marketing activities. Each cell is customizable, so teams can specify the details of what's included in each release. Color-coded sections help differentiate between types of tasks, and the template includes icons for new features, fixes, and marketing activities. This template is designed to facilitate Agile release planning by providing a comprehensive and adaptable framework for managing multiple aspects of product development and launch.

Related Product Roadmap Presentation Templates

Roadmap templates are essential tools for visually mapping out project timelines and strategic plans. These templates prompt you to outline milestones, goals, and key deliverables so viewers can easily follow project goals and progress. In this section, you’ll find free, customizable templates to enhance your presentations for team meetings, client pitches, and strategic planning sessions.

Project Roadmap Timeline Template

Use a  project roadmap timeline template to visually outline project phases, milestones, and tasks over the span of a year. The template provides a clear, structured timeline that enhances project planning, tracking, and communication among stakeholders.

IT Project Roadmap Template

IT managers and technical team leads can use this  IT project roadmap template to detail project activities, milestones, and departmental tasks across an annual timeline. This template also offers a color-coded structure to help with tracking progress, coordinating efforts, and ensuring alignment across multiple IT initiatives.

Agile Product Sprint Roadmap Template

Choose an  Agile product sprint roadmap template to organize and visualize sprint cycles over several months. The template design enhances sprint planning, tracks task progress, promotes team collaboration, and helps ensure timely delivery of project milestones.

Digital Marketing Roadmap Template

Digital marketing managers can use this  digital marketing roadmap template , available for PowerPoint or Google Slides, to plan and visualize initiatives across different channels throughout the year. The editable roadmap includes sections for social media, content marketing, market research, online, and web strategies, which allows teams to allocate resources and track progress effectively.

Streamline Planning Efforts and Drive Product Success with Smartsheet

Timeline view in Smartsheet empowers users to plan, visualize, and collaborate on date-based work in real-time, enabling you to effortlessly organize tasks, track progress, and communicate status.

In just a few clicks, launch your project’s timeline on any sheet to visualize your work, understand the details, and adjust information, making it easy to track project progress, detect blockers, and communicate statuses.

Discover how timeline view in Smartsheet can help your team visualize date-based work and achieve greater efficiency and transparency across projects.

Learn more about timeline view in Smartsheet .

Discover a better way to streamline workflows and eliminate silos for good.

Product Strategy: What It Is, How To Build One, and Examples

Updated: June 01, 2023

Published: November 19, 2019

To create innovative and beloved products, companies have to understand their buyers, identify the problems they want to solve, and then develop and launch the solution successfully.

What Is Product Strategy?

Product strategy is the overarching plan explaining what your business aims to achieve with a product or feature. It includes how you plan to create the product, how it will impact buyers, and how it helps achieve your business goals.

It guides the ideation, creation, and launch of your product. Though some products — such as the microwave and super glue — happen accidentally, the majority of successful products have an underlying, high-level product strategy to back it up.

Having a cohesive strategy helps different teams stay on track, and they will refer to it when they have questions or need to make decisions. Once you have a solid strategy set, you can then build out a product roadmap and, eventually, the actual product.

Free Product Go-to-Market Kit

Free templates to ensure that your whole team is aligned for your next product launch.

• Product Launch Template
• Product Roadmap Template
• Sales Plan Template

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

Product Strategy Framework Components

A product strategy often includes three core components: your market vision, product goals, and product initiatives.

Market Vision

Your market vision includes two aspects: the target audience and the business opportunity. It highlights how you plan to position the product and how it compares to competitors. Your vision should also explain how you plan to deliver a competitive offer that solves customers’ problems.

For example, a software company that creates a product management tool, similar to Asana or Trello, might include the following in their market vision:

• Audience: executive-level product managers
• Product positioning: an intuitive, easy-to-use interface for less technologically savvy users
• Competition: existing products are unspecialized, clunky, and hard to use

Product Goals

When measuring the success of a strategy, you need time-bound, measurable goals. For example, you could set a goal of having a customer retention rate of 97% or driving $50m+ in revenue in three years.

A goal addresses a specific problem you aim to solve, usually with a tangible way of measuring progress.

Product Initiatives

Alongside specific goals, your product strategy should have a complementary big-picture component. An initiative should explain your company’s focus and areas of investment. For example, you might set an initiative to improve the responsiveness of an app.

Unlike a goal, an initiative involves complex planning that brings together multiple stakeholders to achieve long-term success, often spanning the entire product life cycle.

Many use goals as the foundation for their initiatives. For example, you might set a goal of reducing the churn rate by 15% in one year. An initiative, then, might be improving the performance and responsiveness of the app.

Product Strategy Examples

Consider a company that creates time management software. When crafting their product strategy, they might include:

• Market vision: Create time management tools for senior managers in the software-as-a-service industry by providing an intuitive, easy-to-use interface — unlike competitors with clunkier software
• Product goal: Maintain a retention rate of 98% in the first year
• Product initiative: Improve the product's user experience and interface

Their market vision explains their target audience (senior management) alongside their competitive offering (an easy-to-use, UX-friendly interface).

Their product goal has a time constraint and a specific, measurable objective. The initiative — which has a more high-level aspect — complements the product goal, as improving user experience will likely increase retention rate.

Using another example, an artificial intelligence writing startup might have the following components in their product strategy:

• Market vision: Create an easy-to-use AI writing tool for small-business owners looking to save money on SEO and content creation — unlike competitors with unfocused writing tools
• Product goal: Acquire 500 users in the first three months
• Product initiative: Measure and optimize marketing campaigns promoting the AI tool

The company’s market vision explains both their audience and their differentiating factor. Similarly, their goal of acquiring a certain number of users goes hand in hand with their initiative — optimizing their product’s marketing.

The Importance of Having a Product Strategy

A product strategy gives teams direction — 35% of product teams reported wishing they had a clearer vision and purpose. It can also help your company increase collaboration, improve communication, and create better products.

Communicates Organizational Goals

A product strategy centers different stakeholders — including customer service, marketers, salespeople, and engineers — on one goal.

Although product managers , engineers, and developers may handle the day-to-day aspects of executing a product strategy, other departments need to know the product’s direction. For example, marketing and sales need to understand the most valuable features to create targeted promotions and advertisements.

Given that almost nine in 10 professionals blame a lack of communication for workplace failure, a product strategy can keep everyone aligned.

Defines Your Product’s Place in the Market

It’s near impossible to serve everyone in a market — and many startups fail because they misread market demand.

A product strategy helps set you apart from competitors because it answers the why behind your product. Creating a detailed plan forces you to spend time thinking about how to differentiate it from your rivals.

Enables the Creation of a Product Roadmap

As a result of creating a product strategy, you’ll set goals — both big-picture and specific ones. You can then use them as the basis for a detailed product roadmap . Since organizations waste 12% of resources due to ineffective product management , a solid product strategy optimizes that process.

Types of Product Strategies

Cost Strategy: Creating the best product for the lowest possible cost. This strategy works well in industries where customers put little thought into purchases, such as household cleaning products or toothbrushes.

Differentiation Strategy: Creating a product with a unique, standout feature. This can include a never-before-seen feature on a product or creating a product with whacky branding.

Focus Strategy: Creating a product that targets one specific buyer persona. This means focusing all your energy on a small set of people. You end up creating highly personalized products that gain significant brand loyalty .

Quality Strategy: Creating a product only using high-quality materials. This strategy naturally targets customers who have limited concern for price. To them, the quality or prestige justifies the high price — such as a luxury handbag.

Service Strategy: Creating a product complemented by high-quality customer service . Though the product still has to meet customer needs, this strategy leverages effective customer service to help build brand loyalty.

How To Create a Product Strategy

Creating a product strategy comes down to figuring out your market vision, product goals, and product initiatives.

Create Your Market Vision

Your market vision is a high-level overview of your company, competitors, your buyers, and your concept. To create it, consider jotting down bullet points for the following:

• Competitors : What companies currently dominate the market?
• Company weaknesses: Where does your company struggle?
• Company strengths: Where does your company excel?
• Buyer personas : Who is your target audience?
• Marketspace: What does the industry look like?
• Go-to-market plan : How will you promote your solution?

Set Product Goals

Next, set product goals for your strategy. Make them both time-bound and numbers-oriented, so you can measure progress and success throughout the process. To start, write down a few notes for the following:

• Timeline: Is it flexible or rigid? How volatile is the market?
• Metrics: What metrics does your business care the most about? What does your business hope to achieve with the product?
• Teams: What internal stakeholders should be in the know? How can you best keep them informed?

Create Product Initiatives

Product initiatives require less specificity than product goals — but they complement each other. You want to understand your company’s big picture. So, look through your goals and see how they relate to more high-level aspirations.

To help you get started, try these different methods:

• Collaborate with stakeholders: Ask others in the organization. What areas do they want to prioritize? Where do they see the company investing its time and resources in?
• Look at buyer personas: What do they care about most? Where do you foresee them having problems using your product?
• Analyze your company: What does your company need the most? Money? Users? Publicity?

Don't forget to share this post!

Free planning and communication templates align your team for your next product launch.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

• What is Strategy?
• Business Models
• Developing a Strategy
• Strategic Planning
• Competitive Advantage
• Growth Strategy
• Market Strategy
• Customer Strategy
• Geographic Strategy
• Product Strategy
• Service Strategy
• Pricing Strategy
• Distribution Strategy
• Sales Strategy
• Marketing Strategy
• Digital Marketing Strategy
• Organizational Strategy
• HR Strategy – Organizational Design
• HR Strategy – Employee Journey & Culture
• Process Strategy
• Procurement Strategy
• Cost and Capital Strategy
• Business Value
• Market Analysis
• Problem Solving Skills
• Strategic Options
• Business Analytics
• Strategic Decision Making
• Process Improvement
• Project Planning
• Team Leadership
• Personal Development
• Leadership Maturity Model
• Leadership Team Strategy
• The Leadership Team
• Leadership Mindset
• Communication & Collaboration
• Problem Solving
• Decision Making
• People Leadership
• Strategic Execution
• Executive Coaching
• Strategy Coaching
• Business Transformation
• Strategy Workshops
• Leadership Strategy Survey
• Leadership Training
• Who’s Joe?

PRODUCT STRATEGY WORKSHEETS & TEMPLATES

Managing Editor July 5, 2018

Product strategy comes down to how are you going to drive better customer value for target customers over competitors, and do it in a financially superior way. Developing a strong product strategy takes discipline, customer, market and product development insights, and excellent problem solving .

To get started on your product strategy, download your free product strategy templates. The PowerPoint includes:

1. Product Benchmarking Template 2. Product Ideation Worksheet 3. New Product Strategy Overview 4. Product Prioritization Template 5. Product Roadmap Template 6. One-page Product Development Lifecycle Strategy

C LICK HERE FOR THE COMPLETE PRODUCT STRATEGY SECTION

Download strategy presentation templates.

THE $150 VALUE PACK - 600 SLIDES 168-PAGE COMPENDIUM OF STRATEGY FRAMEWORKS & TEMPLATES 186-PAGE HR & ORG STRATEGY PRESENTATION 100-PAGE SALES PLAN PRESENTATION 121-PAGE STRATEGIC PLAN & COMPANY OVERVIEW PRESENTATION 114-PAGE MARKET & COMPETITIVE ANALYSIS PRESENTATION 18-PAGE BUSINESS MODEL TEMPLATE

JOE NEWSUM COACHING

EXECUTIVE COACHING STRATEGY COACHING ELEVATE360 BUSINESS TRANSFORMATION STRATEGY WORKSHOPS LEADERSHIP STRATEGY SURVEY & WORKSHOP STRATEGY & LEADERSHIP TRAINING

THE LEADERSHIP MATURITY MODEL

Explore other types of strategy.

BIG PICTURE WHAT IS STRATEGY? BUSINESS MODEL COMP. ADVANTAGE GROWTH

TARGETS MARKET CUSTOMER GEOGRAPHIC

VALUE PROPOSITION PRODUCT SERVICE PRICING

GO TO MARKET DISTRIBUTION SALES MARKETING

ORGANIZATIONAL ORG DESIGN HR & CULTURE PROCESS PARTNER

EXPLORE THE TOP 100 STRATEGIC LEADERSHIP COMPETENCIES

TYPES OF VALUE MARKET ANALYSIS PROBLEM SOLVING

OPTION CREATION ANALYTICS DECISION MAKING PROCESS TOOLS

PLANNING & PROJECTS PEOPLE LEADERSHIP PERSONAL DEVELOPMENT

Product Strategy Template

What do you think of this template.

Product details

A product strategy is a high-level plan describing what a business hopes to accomplish with its product, and how it plans to do so. This strategy should answer key questions such as who the product will serve, how it will benefit those personas, and what are the company’s goals for the product throughout its lifecycle.

Your team will be in a better position to deliver their best work when you draft and communicate a clear and well-thought-out product strategy to your organization. Your marketing and sales teams will be able to articulate the product’s benefits and unique selling proposition. Without a defined strategy behind a product—generating anticipation and sales becomes difficult. Additionally, your customer success team will better understand your product’s use cases and provide better support for your users’ frustrations.

No organization delivers a product to the market following the exact plan drafted in the initial roadmap. Things change along the way and product managers need to be prepared to adjust their plans and priorities to deal with those changes. When you and your team have a clear product strategy to refer back to, you can make smarter strategic decisions about how to adjust your plans if you lose resources or have to change your estimated timetables.

A product strategy template sets the foundation for your product lifecycle. It outlines the strategic vision for your product portfolio by stating where the products are going, how they will get there and why they will succeed. A sounds product strategy template also helps you articulate focus on a specific target market and feature set. This template is ideal for product teams, marketing teams and technology teams.

Product managers can use this template when preparing a new product-to-market strategy. You can describe in detail the main characteristics of the product that distinguish it from the competitors’ product, describe the ideal buyer, imagine the problems that the product will solve. This will allow your team to understand the promotion strategy and increase the efficiency of work at every stage of the strategy implementation.

This template can also be used by marketers and ad specialists when preparing advertising campaigns. Sales managers can use this template when preparing materials for a meeting with clients.

Startup executives can use this template when preparing to meet with business angels. You can describe in detail the strategy for promoting the product and indicate how much market share you plan to get in the first year of sales. Team leaders can use the slides in this template to meet with their team members and discuss the client’s requirements for a new product.

Available in six design variations, this PowerPoint template helps you zero in on target audiences, define the key product and customer attributes and marketing tactics. The template has eye-catching graphics with options for bar charts, line graphs, pie charts, iconography, process flows and more. Whether you’re a startup, mid-sized business or an established enterprise, this template will help you communicate and advance your product strategy for investors, internal teams and customers. The Product Strategy Template has all the necessary elements to build a professional presentation. If necessary, you can independently change the size, color and position of infographics and text boxes. This template will be a worthy addition to your collection of professional presentations.

Related Products

Innovation Strategy

Total Quality Management

Brain Template

Enterprise Risk Management Framework

Minimum Viable Product

Hero's Journey

Problem Statement

Customer Journey Map Template

Footprint Template

Customer Acquisition Funnel

You dont have access, please change your membership plan., great you're all signed up..., verify your account.

PowerSlides.com will email you template files that you've chosen to dowload.

Please make sure you've provided a valid email address! Sometimes, our emails can end up in your Promotions/Spam folder.

Simply, verify your account by clicking on the link in your email.

Strategy presentation templates

Document your strategy and get buy-in from stakeholders with these free, professionally designed, fully customizable templates.

• Integrations
• Learning Center

5 Steps to a Winning Product Strategy

Inspiration is a wonderful gift to a product manager—when it strikes. But like a lightning bolt, it’s difficult to know when, where, or how frequently inspiration will strike. And because inspiration—or your muse, or the lightbulb moment, or whatever you want to call it—makes a terribly unpredictable partner, you can’t count on it as the sole source of your product strategy .

Tweet This: “Inspiration is a terribly unpredictable partner—you can’t count on it as the sole source of your product strategy.”

Yes, you could sit around waiting for the next Facebook-sized product strategy to hit you. But truthfully, you’re about as likely to be struck by lightning.

What’s the real challenge with product strategy?

Product teams and executives rarely have a process for evaluating the right initiatives to build in the first place.

So if you’re responsible for developing a product strategy roadmap , you need a plan. I’m not talking about a rigid formula for the product itself. That would probably just yield a boring, uninspiring product. But you should have some sort of defined approach to developing a winning product strategy.

Or, if you’d prefer to think of it this way, you should follow a series of steps that will help you clear a path for inspiration to strike.

Here’s the battle-tested product strategy formula we recommend.

How to Create a Product Strategy in 5 Steps

What does this all look like in practice? Let’s explore a bit further.

1. Go talk to your prospects before defining your product strategy.

Many product managers, even highly experienced ones, try to develop their product strategy entirely internally. They talk to their executives. They brainstorm with their product and marketing teams. They pore over market data. And then, they…think really hard.

Yes, a talented and experienced product manager who has studied the market probably has some great ideas about where to take their company’s product.

But doesn’t this introspective approach misses the mark on a crucial element in developing a winning product strategy? What about the product’s user?

Where in your product strategy are your users?

In the bestselling business book, The Four Steps to the Epiphany , author Steve Blank makes the case that, “There are no facts inside your building…so get outside.”

Successful product teams have a process to evaluate market opportunities and reduce new product risks. Truly great product teams blend entrepreneurial instincts with the evidence they’ve gathered from the market to make intelligent product decisions. They have first built a culture to ask the right questions and validate opportunities objectively.

2. Develop a high-level product vision before mapping out your product strategy.

After working with hundreds of product managers all over the world, we’ve learned this step is mission-critical to making your strategy a success.

There are actually three important benefits to starting with a high-level product vision and then working your way strategically down into the details.

• When you can articulate a compelling vision for your product, you’re more likely to earn executive approval you’ll to move forward (read more about this in Product Roadmaps: Your Guide to Planning and Selling Your Strategy ).
• Being able to communicate your compelling product vision makes it more likely that others will play a role in your product’s success. Communicating with developers, marketing and sales teams, your industry’s analysts, and tastemakers—will share your enthusiasm for your product.
• When you’ve established your high-level product vision first, all of the decisions you and your team make regarding the product will have a more strategic basis.

3. Define your product’s goals.

This step might sound obvious, but many product teams fail even to take a stab at it. They’d rather throw feature ideas on the whiteboard.

Tweet This: “Don’t just start throwing feature ideas on the whiteboard. First, define your product’s goals.”

After you’ve established a big-picture vision for your product, the next step in your plan should be to use that vision to determine a series of high-level objectives, specific things you want your product to accomplish.

You might determine that the most important thing your product could achieve would be to capture a new type of user persona and to increase the lifetime value of each customer.

Another way of thinking of these product goals is as key success metrics for your product —a way of gauging whether your product strategy is working or needs adjusting.

Once you have these goals in place—and, ideally, on a prioritized list of importance—you can then use them to inform your specific plans for features, functionality, and other aspects of the product you’re going to build.

4. Use your high-level product goals to guide your roadmap.

As you can probably see, we are moving top-down, one strategic level at a time, toward executing a product development plan. Start with a product vision that helps you shape your high-level product goals. Then, use those goals to help you determine what initiatives should make it onto your product roadmap .

Now that you’ve determined your most important strategic product goals, you are ready to translate those objectives into more concrete details about the product itself.

But what’s the process for this step? How can you tie your decisions about epics, themes, and other initiatives back to the product goals you outlined in the previous step?

I suggest you use a weighted-scoring model for the initiatives you’re considering adding to the product roadmap. Use the product goals you’ve established (“Customer Delight,” “Entry into a New Geographic Region,” etc.) as the guides for scoring each proposed new theme, epic, and feature. As you review a new epic, for example, you’ll score it against each of your product’s goals.

Prioritizing with a framework is a great way to ensure you make each decision about your product strategy on a truly strategic basis.

5. Check-in with your product’s vision to confirm your plan is on track.

At this point in your product strategy process, you have a compelling product vision that you can easily communicate.

You also have a series of well-defined goals for your product, which all reflect and support your product vision.

Moreover, you have a clear and strategically sound product roadmap. On your roadmap, every initiative is there for a reason. All initiatives also tie right back to your product goals. You’re ready to start development, with a solid plan.

But guess what? That solid plan, the one you’ve strategically established, is not going to be the exact route your product development process follows. As they do, things will change along the way. Things like: priorities, resource levels, competitor behavior, executive team patience.

So our final piece of advice for creating a winning product strategy is to periodically review the product vision and strategy you decided on early in your planning. I know it’s very easy to get pulled along in the current of day-to-day tasks, requests, and urgent issues that need your attention.

So, take a regular step back to make sure that the initiatives and priorities you’re working on right now still support the winning product strategy you worked so hard to create.

For more about developing and communicating a competitive product strategy, watch our webinar:

12 Traits of High-Performing Product Teams

As a product team grows from one or two individual contributors to a larger, more diverse team, it takes some...

4 Steps to Managing Unplanned Work

Unplanned work happens no matter how much you try to plan. Things change and they can change quickly for agile...

5 Ways Your Product Team Lacks Standardization (& How to Improve)

Product teams that let everyone do their own thing think they’re facilitating creativity, flexibility, and independence. But in reality, a...

Continue exploring

You can search or explore specific categories.

Product Updates

Company news and updates, templates and workbooks, remote product management, product metrics and analytics, product strategy example, product managers, prioritization and backlog, tools and resources, customer-centricity, product leadership, product management, roadmap and roadmap management, product strategy, agile & product development, career and interviews, talk to an expert.

Schedule a few minutes with us to share more about your product roadmapping goals and we'll tailor a demo to show you how easy it is to build strategic roadmaps, align behind customer needs, prioritize, and measure success.

Share on Mastodon

Are you an agency specialized in UX, digital marketing, or growth? Join our Partner Program

Learn / Guides / Product roadmaps guide

Back to guides

9 tips to create compelling product roadmap presentations

A crystal-clear roadmap is the best strategic communication tool for a product manager. When properly presented and shared across an organization, a product roadmap sheds light on what’s happening today, tomorrow, and in the future—and motivates teams to achieve more.

Last updated

Reading time.

A great product roadmap presentation helps you build trust with your team and stakeholders —letting them all see how you’re creating real value for the company. How you present a roadmap to your internal team can also inform how you should present it to your customers and get them on board with what’s to come.

This chapter dives into the best tips for roadmap presentations to keep every stakeholder invested and engaged before, during, and after you’re done presenting.

Boost your product roadmap presentation with product experience insights

Heatmaps, Recordings, Surveys, and Feedback tools help you build your product roadmap presentation on a solid, user-centric foundation.

Why your product roadmap presentation matters

When it comes to keeping product strategy, business objectives, and execution aligned, the product roadmap is your key point of reference. Your work as a product manager (PM) involves working with internal teams and stakeholders to build a crystal-clear roadmap that clearly communicates deliverables, and the expectations for where the product is going and why .

Next, you need to get everyone else involved with the product on board and on the same page. The first step to evangelizing your product roadmaps across your organization is to get them out there for all to see with a product roadmap presentation.

Presenting your roadmap to key stakeholders is a great opportunity to tell a compelling story about where your product is going. 

A well-thought-out roadmap presentation will help you:

Align and validate your team’s roadmap

Reduce the risk of eleventh-hour surprises stopping you in your tracks

Smoothly deliver against your product strategy

Avoid stakeholder confusion or dissatisfaction on where the product is going

Make sure your goals stay customer-centric and align with both your users’ needs and wants, as well as your business objectives

How the product roadmap presentation helps you achieve your goals

Your goal with the product roadmap presentation is to gain alignment around the set of priorities you’ve arrived at. That includes:

5 components of a great product roadmap presentation

Every product roadmap presentation is different. In fact, to address every stakeholder’s needs, you may need to first create and present a general strategic product roadmap template, and then move on to discuss lower-level field roadmaps. 

However, there are some components that most product roadmap presentations have in common:

An introduction/agenda: this tells your audience what to expect, what the presentation is about, and how long it’ll last

Your purpose and product vision : the reasoning behind the new product (or new iterations) to give your audience some context and help them see the rationale behind your product direction

The product’s target audience: who are you trying to target with your new product/features? It could be your existing audience, or you might want to reach a new audience in a different market.

Your product roadmap: a top-level view of what you’ve outlined in your product roadmap. For example, you can showcase the anticipated timeline, but don't go into detail about each deliverable along the way.

Feedback and questions: at the end of the presentation, leave space for your audience to ask questions and provide feedback

💡 Pro tip : keep your presentation user-focused with a data-informed strategy and roadmap.

Use Hotjar to gather a rich mix of quantitative and qualitative product experience data for a user-centric approach. 

By providing a steady inflow of user data, Hotjar’s tools can help you ensure your product strategy and roadmap are always relevant.

A Hotjar heatmap in action

9 tips to ace your product roadmap presentation

Before you go ahead with your product roadmap presentation, think about how you communicate your roadmap at these stages:

Before the presentation

When you’re working on your product roadmap presentation, your main goal is to set it up for the best results . To do that, get to know your stakeholders’ needs and motivations, and try to anticipate questions and feedback that might come up in the presentation.

1. Know your audience

As you build your product roadmap presentation, focus on sharing the most relevant information with your audience. 

For example, the C-Suite and the Sales team care about different aspects of the product strategy, while customers and engineers are likely invested in different aspects of the product's direction. Every one of these groups has a varying degree of understanding around the inner workings of the product —and different ways of relating to you as the PM.

To tailor your presentation to the interests of the audience involved, you need to get to know them: their motivations, their deadlines, their pressures, what’s keeping them up at night. This will help you empathize with your stakeholders and create trust.

💡 Pro tip: if you don’t know your stakeholders, set up interviews so you can begin to understand them and their interests. Stakeholder interviews can be informal, simple conversations to get to know their motivations and challenges. They’ll also provide you with some less-obvious opportunities to influence your project’s chances of success.

Once you know your audience, you can tailor your product roadmap presentation to address what they care about and communicate your roadmap for successful buy-in . For example:

Engineering: they want to understand the value of their effort to the business, to customers, and towards improving the product. Keep it short-term and focus on developer-oriented themes—like scalability, usability, quality, performance, infrastructure, and product features.

Executives : these stakeholders care about the company's vision and goals, and how the plan depicted by the roadmap will help the company achieve them. Make sure your roadmap ties each initiative to customer value and business goals. Explain what features you’re adding, and more importantly, how the initiatives will help the product capture the market.

Customer-facing teams : these include Sales and Customer Success and Support teams that mainly care about what they can promise customers, when it will be ready, how it affects pricing, building trust and loyalty, and ways to reduce churn. Give them a transparent timeline they can communicate to customers and users, and show how the roadmap will introduce ways to reduce churn and improve conversion.

2. Channel your inner PANDA 

Building an effective and engaging presentation is all about product roadmap prioritization in the wild. As a PM, that can mean dealing with some pretty dangerous animals. 

From HiPPOs (Highest Paid Person’s Opinion) to ZEBRAs (Zero Evidence But Really Arrogant) to RHINOs (Really Here In Name Only), these types of stakeholders can hold up the product development process or force you to focus resources on the wrong priorities.

PANDAs (Prioritizes Amazingly and Needs Data Always) make the best product managers because they prioritize strategically and take a data-informed approach. 

When it comes to developing a stellar product roadmap presentation, channeling your inner PANDA helps you:

Communicate convincing product narratives

Share user and business data that keeps team members aligned

Manage your backlog effectively

Highlight clear, measurable metrics that let you know you’re on the right track 

Keep the product team aligned on shared priorities and initiatives

Build trust with stakeholders who can see that you’re creating real value for the company

Product managers who Prioritize Amazingly and Need Data Always can confidently show that their product decisions will benefit their team, their organization, and most importantly, their users. This is the basis for cross-functional communication and buy-in from execs and other stakeholders.

💡 Pro tip : sharpen your user data to make better decisions for your product roadmap.

The best product managers use research for product prioritization , and Hotjar gives you the user data you need to prioritize brilliantly. 

Ask users direct questions and gather information on what’s important to them by using Hotjar’s non-invasive survey tools—like Feedback widgets.

Use Heatmaps and Session Recordings to spot issues and determine which bug fixes and product optimizations should be top of your list.  

When you’re guided by how your users experience your product and what their needs are, you can stop your priorities from being hijacked by loud-mouthed HiPPOs, arrogant ZEBRAs, or unfocused WOLF types.

A session recording captured using Hotjar

3. Structure the roadmap in themes, not features

Theme-based roadmaps are one of the best ways to give your product roadmap a memorable and meaningful narrative . As they highlight the big picture, themes show the broader objectives at play and make it easier for you to sell your product strategy.

High-level themes are great for structuring the roadmap and setting up your audience for the context you’re presenting in. To anticipate needs and questions during the presentation, make sure you can provide details into what’s behind each high-level item. 

For example, if you've called a theme 'essential services', break it down into key initiatives and epics that will be required to deliver the theme.

During the presentation

To get everyone on board during product roadmap presentations, your goal is to communicate clearly with your stakeholders and ensure everyone is on the same page.

4. Focus on the why 

Whether it’s a traditional feature roadmap or a problem-focused set of objectives and key results (OKRs), why you want to do these things matters. Is it to explore a new business opportunity? To increase satisfaction among a key segment of users? Something else?

If you expect your team to own building solutions—as well as defining and measuring their success—they need to understand why these initiatives matter to your users and the business as a whole. 

As you present, highlight the context for why you are including something on a roadmap, and remember to tailor your message depending on the audience. Technical teams need to see evidence for why you see demand for a feature. Executives want to see a strong connection between the development initiatives and the priorities of the business.

Remember to address different stakeholders' needs, which you may have uncovered in earlier stakeholder interviews or catch-ups. Be clear on the trade-offs you’ve had to make so stakeholders understand the different considerations you and your team have made.

💡 Pro tip : the data speaks for itself, but you can also tell a powerful story from the perspective of your users. 

Include user insights to prove the value of your ideas, and talk about some alternatives that you've excluded—and why.

Use Hotjar's product experience tools to Observe and Ask for user feedback that helps your audience understand the ‘why’ as much as the ‘what’.

The Hotjar Feedback widget

5. Communicate a convincing product narrative

Great product storytelling can get powerful exec HiPPOs on board, motivate disconnected RHINOs, and convince arrogant ZEBRAs and distractible WOLF (Working On Latest Fire) personas to get behind your product plans. 

As you tell the story of how your roadmap came together, use it as a tool to keep your audience engaged and rally their support around the plan . Include details like customer requests that inspired a new feature, features and functionalities that help push you closer to the product’s vision, or any particularly difficult prioritization decisions you can share.

Use simple and clear language and avoid industry jargon, especially if you're trying to align a wide variety of stakeholders. This will help communicate your product roadmap.

6. Engage your audience with visual aids

People need to see how all the components of your product strategy fit together, so invest time in making sure your product roadmap presentation template is well-designed .

Whether it’s dedicated product roadmapping or project management tools, PowerPoint presentations, infographics, Gantt charts, or Excel spreadsheets, every type of product roadmap presentation template uses graphic elements to help stakeholders visualize your overall product strategy, and help you chart the development and release of specific iterations .

A few key points to keep in mind: 

Vary your versions : present different versions of your roadmap for different audiences. A good way to do this can be to filter your roadmap content by epics or outcomes, and only show the ones relevant to the departments or teams you're presenting to.

Colormap : use color to distinguish between different themes, objectives, or categories on your roadmap. Don’t forget to include a legend outlining what each color signifies.

Keep it relevant : don’t overwhelm your audience with too many details. Your visual product roadmap should contain only the most relevant insights and graphics. When in doubt, take it out.

After the presentation

It’s time to tie up any loose ends and check in with your audience. As you do so, continue to request feedback and iterate on your roadmap presentation.

7. Tie in metrics

If you’re having a difficult time rallying the audience around your roadmap, remember that metrics are a great arbitrator . They are a powerful tool for selling your product strategy and getting buy-in across your organization.

Metrics related to the success of your product help you make objective decisions and not rely on intuition alone. You likely used these product metrics to make your roadmap decisions in the first place, so put them back to work for you when presenting your product strategy.

Your visual roadmap should present how initiatives influence key business metrics or a 'north star metric'. They’re an important part of the narrative around your product roadmap, so put these numbers front and center in your presentation. 

8. Leave room for questions and feedback

Make sure you give participants the opportunity to ask questions and provide feedback on your product roadmap presentation. This will help you improve and have better ongoing communication around your roadmap.

This doesn’t necessarily mean you need to act on every single piece of feedback. Instead, actively listen and hear people out and make sure stakeholders feel heard and understood.

Some areas you can seek feedback on are:

Is the meeting cadence working for stakeholders?

Do they understand your product team’s priorities and trade-offs?

Do they understand the roadmap’s impact on them?

Then, follow up on any feedback shared during the presentation. After all, alignment isn’t one-sided—it’s an exercise in negotiating different views and opinions.

9. Keep the product roadmap updated and accessible

Once you’ve done a good job selling your product strategy, don’t hide it away. Make sure you follow up your roadmap presentation with thorough meeting notes and the updated roadmap. 

By now it’s clear that roadmaps can’t just be static documents—like an Excel spreadsheet or a PowerPoint template. This also means th e roadmapping lifecycle doesn’t simply end with a presentation . You need to follow up on KPIs and progress, as well as keep your stakeholders and customers informed.

Continue to communicate updates and changes to your roadmap outside of meetings. Create a concrete, editable, and accessible space where stakeholders can continuously check-in, provide feedback, and keep up-to-date on changes. 

Some ideas of how to do this include:

A product roadmapping tool

A shared document

A dedicated space in your company’s knowledge sharing tool

A dedicated channel in your company’s messaging platform

A dedicated space for feedback in the roadmap artifact itself

Next steps for product roadmap presentations

Roadmap alignment is a continuous, ongoing process. And the way you approach your roadmap presentations can be decisive in how your product moves forward toward success. 

As you gear up to present your product strategy and the specific iterations it involves, consider what you do before, during, and after the roadmap presentation to build alignment.  

Understanding why certain product initiatives matter to your users and the business will allow your team, stakeholders, and customers to rally behind them much more than just being told they need to happen.

FAQs about product roadmap presentations

What should you include in a product roadmap presentation.

An effective, coherent roadmap presentation includes:

The context and ‘why’ behind each initiative 

Substance and concrete outcomes at each stage of the roadmap

A clear business impact of completing the initiative

Details about the product’s target audience to demonstrate how well you know the market, the users, the product, and the business goals

When should you deliver a product roadmap presentation?

There are a few situations where you might need to deliver a roadmap presentation. Here are a few of the most common: 

To get approval from business leaders for new products, features, or a change in product strategy

To alleviate conflicting messages from different stakeholders

To create a release plan that can be shared with customers

To get your team on the same page with and advocate for the product opportunities that will help your company reach its goals

How long should a product roadmap presentation be?

The ideal duration of a product roadmap presentation depends on how many products and features you need to discuss. We recommend reserving around 1–2 hours, including time for brainstorming and feedback at the end.

Product roadmap templates

Previous chapter

Roadmapping for PMs

Next chapter

The Top 7 Presentation Templates for Strategy & Planning

A strong Q4 sets the tone for the new year. As the last quarter of the calendar year, and a final push to hit business goals, teams are working tirelessly to drive campaigns home and close pending deals while simultaneously planning for Q1. Nailing new strategies, without losing momentum in current initiatives, can be overwhelming. That’s why we created the Beautiful.ai Q4 Kit — a toolkit carefully curated with presentation and slide templates, tips, and features to help teams maximize performance and reach end-of-year goals while looking ahead to opportunities on the horizon. 

We can’t lead your planning and strategy for you, but we can give you the tools you need to streamline all of your team’s efforts in Q4 and beyond. 

Presentation templates help you turn your best ideas into powerful presentations that drive results. We’ve rounded up seven presentation templates that can be customized to fit your business needs as you wrap up this year and plan for the next.  

Annual Budget Review

A budget review presentation is used to review your budget from the previous fiscal year, and keep your finances on track all while scaling your business. Teams can analyze budget allocations from the previous quarter and plan for which departments may require additional resources in the new year with the help of Beautiful.ai’s budget review presentation.  

Optimize your financial planning and strategic budgeting decisions for 2025 with this customizable template.

Q4 Sales Projections

A sales projection is the amount of revenue your business expects to earn in the future, which is an important detail for nailing down an overarching strategy. Also called a sales forecast or a business forecast, a sales projection gives you insight into the short-term and long-term health of the company. These insights help teams plan for growth. 

When you’re working on strategy and planning for the new year, this template helps you predict future sales and performance for upcoming quarters to set better goals.

Quarterly Business Review

Quarterly business reviews are crucial for evaluating progress and steering the ship in the right direction. They are a comprehensive assessment that reflects on a quarter’s performance and involve a lot of metrics, strategy organization, feedback, and operational reflections. A presentation helps teams present all that data in a way that keeps everyone engaged with actionable next steps.

Highlight your team's achievements, challenges, and opportunities for Q4 and beyond with a comprehensive quarterly review.

Holiday Campaign Mood Board

Mood boards are commonly used to convey ideas or source inspiration for a new project or business venture. As you start to plan new campaigns, Beautiful.ai’s mood board presentation template allows you to organize your ideas and keep your inspiration in one concise deck to share with your team or external partners.

You can also use this template to showcase top 2024 designs and plan updates for next year, including creative concepts for holiday campaigns.

Annual Marketing Plan

Creating an effective marketing plan presentation requires attention to detail and a clear view of your future marketing goals. Using a marketing strategy presentation template removes some of the pressure to develop your own slide designs while leaving freedom of creativity directly in your hands.

Get a head start on your Q1 strategy and planning with this detailed annual marketing plan template.

Year-End Review

When the year comes to an end, it’s time to reflect on what worked for your business and what didn’t. A year-end review presentation can help you find solutions for any issues, and implement a strategy for company growth moving forward. Your end of year review presentation is a vital tool for presenting your findings to investors, upper management, or employees during all-hands meetings. 

Reflect on the year's successes and areas for improvement. Use this template to set new goals and outline strategies for the coming year.

2025 Investor Presentation

An investor presentation helps teams outline their strengths and goals in order to generate buzz for their company. A successful investor presentation will get businesses through to the next meeting with investors, ultimately resulting in raising money. The customizable template has everything you need to define your business plan and goals, and communicate that strategy effectively with potential investors. 

If you’re planning for a round of funding in the new year this template helps you organize key data and craft a compelling narrative to close the deal.

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

Recommended Articles

7 Presentation Templates That Every Marketer Needs

The Figma Rebrand Presentation Template

PowerPoint Makeovers: The Airbnb Pitch Deck

PowerPoint Makeovers: The 'Netflix: Culture' Deck

These cookies are required for the website to run and cannot be switched off. Such cookies are only set in response to actions made by you such as language, currency, login session, privacy preferences. You can set your browser to block these cookies but this might affect the way our site is working.

These cookies are usually set by our marketing and advertising partners. They may be used by them to build a profile of your interest and later show you relevant ads. If you do not allow these cookies you will not experience targeted ads for your interests.

These cookies enable our website to offer additional functions and personal settings. They can be set by us or by third-party service providers that we have placed on our pages. If you do not allow these cookies, these services may not work properly.

These cookies allow us to measure visitors traffic and see traffic sources by collecting information in data sets. They also help us understand which products and actions are more popular than others.

11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

8 minute read

helped business professionals at:

Short answer

What to include in a product presentation.

• Cover slide
• Hook (introduction, vision, and value proposition)
• About us (authority, experience, and know-how)
• Details (features, benefits, product positioning)
• Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Customizable product presentation templates

Making an effective product presentation that gets results can feel like an uphill battle.

You have to keep it succinct yet comprehensive, exciting yet anchored in reality, novel yet relatable. The design needs to be beyond great, it needs to be outstanding.

And above everything, your product deck needs to tell a great story to be engaging.

All easier said than done.

But there's an easier way, a better way...

The professional product presentation templates below are designed to help you quickly create a remarkable product presentation in less time and with better results that 99% of your peers.

They are build for interactive storytelling, and for making complex ideas easily understood.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

Key factors of a successful product presentation

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

Most of this can't be done effectively with PowerPoint, for this you'd want to consider creating modern presentations with an interactive presentation creator .

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

11 Effective product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

• The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
• Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
• The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

• Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
• Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
• The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

• Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
• Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
• Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

• Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
• Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
• The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

• The minimalist design maintains focus on your core message while delivering value.
• The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
• Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

• The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
• Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
• The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

• Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
• A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
• Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

• An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
• Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
• Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version which is essential in modern web design .

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

• Incorporates advanced data visualization components , making complex AI solutions easily understandable.
• Features an embedded calendar within the deck for direct scheduling of meetings or demos.
• Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

• Includes a narrated slide , providing a guided tour of the software's features and benefits.
• Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
• Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

• Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
• Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
• Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best product presentation to date

Try Storydoc interactive presentation maker for 14 days free (keep any presentation you make forever!)

Traffic Think Tank Traffic Think Tank

• Money Site from Scratch (Course)
• Career Growth
• Link Building
• Google Data Studio (Course)
• Keyword Research
• Subscribe to the Rich Snippets Newsletter

Intermediate

• International SEO (Course)
• Links Building with VAs (Course)
• Technical SEO
• Content Marketing
• Google Updates & Penalties
• SEO for SaaS
• Acquiring Websites (Course)
• 7-Figure Agency (Course)
• Running an Agency
• Information Architecture
• SEO Automation
• Templates & Tools

SEO Strategy

• 14 day free trial
• 7 days free trial
• Academy access only
• Active Users
• All Content
• Cancellation Survey
• Code of Conduct
• Community Points & Milestones
• Community Rankings
• Content Export
• Edit your profile
• Update Billing Card
• Your Membership
• Exclusive Content Coming Soon
• Frequently Asked Questions
• Help, Support & FAQs
• Jobs from the Community
• Legal, Privacy, Terms & Conditions
• Membership Perks
• Press & Media Kit
• Privacy & Cookie Policy
• Rich Snippets
• Semrush 14-Day Free Trial
• Semrush Guru Offer
• Semrush Offer
• Semrush Pro Offer
• Traffic Think Tank Live 2021

Reviews & Comparisons

How to create a product marketing strategy: a step-by-step guide.

Launching a product is exciting. 

But doing it without a solid plan is like launching a rocket into space without a destination.

You need a strong product marketing strategy to ensure your product lands right where it needs to be—in the hands of your ideal customers.

In this guide, I’ll show you a step-by-step process to build a product marketing strategy that drives demand, boosts sales, and contributes to long-term success. 

What Is a Product Marketing Strategy?

A product marketing strategy is a plan that shows how you’ll market and sell your product. 

It guides your efforts from product development to launch and beyond. It also helps you keep improving your product over time.

Product marketing acts as a bridge between product, marketing, sales, and support operations to:

• Guide product development based on market research
• Create a go-to-market strategy—how you’ll price, position, promote, and sell your product to the target audience
• Extract insights from customer feedback data to improve product features and user experience
• Develop sales enablement assets to help sales teams clearly communicate product benefits
• Track product performance and market trends to optimize strategies and hit sales goals

8 Steps to a Successful Product Marketing Strategy

To better understand the process of building a product marketing strategy, we’ll take a hypothetical business case.

Let’s say you’re planning to launch a fitness tracker band called “BioTrack.” (We’ll stick to this example through all the steps.)

Here’s a breakdown of the process:

Step 1. Start with Market Research

Market research helps you avoid assumptions and make data-driven decisions. 

It involves two types of research: primary and secondary.

Primary research gathers first-hand insights directly from your audience. 

You can use methods like interviews, focus groups, or surveys to explore customer opinions and behaviors. 

Using the right business marketing tools can help you gather and analyze customer data more effectively.

Secondary research uses existing third-party data, which is faster and often more cost-effective. 

Industry reports, government records, and academic journals are useful sources.

Combining both approaches will give you a full view of your target market, customer needs, and the competitive landscape.

Here’s an example of a typical market research plan for our product, BioTrack:

Step 2. Identify Your Ideal Customers

Defining your ideal customers allows you to tailor your product and marketing strategy to their specific needs.

Start by conducting audience research. 

Focus on key factors like who your customers are. This includes their age, where they live, and how much they earn. 

You should also examine their media consumption habits and buying behavior to guide your campaigns.

Use Semrush’s One2Target tool to get deeper insights into your audience. 

The tool helps you look at things like your audience’s age, media habits, and behavior.  And gives you useful information to adjust your marketing strategy.

Buyer Personas

Once you have your customer data, make buyer personas. These are fictional profiles that show who your ideal customers are.

They help your marketing, product, and sales teams understand your audience’s needs and why they buy.

Each persona should reflect key details like age, location, pain points, and goals. 

These profiles help you position your product as the perfect solution to their needs. 

For example, a buyer persona for BioTrack would look something like this:

Step 3. Conduct Competitive Analysis

Competitive analysis helps you understand your competitors’ strengths and weaknesses.

So you can develop strategies to outperform them.

Start by identifying three types of competitors:

• Primary competitors : Brands offering similar products to the same audience (e.g., Fitbit, Garmin)
• Secondary competitors : Brands with similar products but targeting different segments (e.g., Apple Watch, Google Pixel Watch)
• Tertiary competitors : Brands targeting the same audience with different products (e.g., Gymshark, Lucozade)

Once you’ve identified your competitors, analyze their websites, product offerings, and pricing. 

Look to see how they market their products to appeal to their audience.

For example, Garmin positions its fitness bands as tools for improving users’ health and fitness journeys.

Step 4. Define Your Value Proposition, Positioning, and Messaging

Defining your value proposition, positioning, and messaging is key. It shows customers what sets your product apart.

Value Proposition

Your value proposition tells your audience how your product solves their specific problem. And why they should choose it over competitors. 

For example, BioTrack’s value proposition could be: 

“BioTrack gives you real-time, accurate fitness tracking with personalized insights powered by AI. Plus, it connects easily to apps, helping you reach your health goals.”

Positioning Statement

Your positioning statement explains the unique space your product occupies in the market. It highlights how your product differs from competitors.

Here’s what it could look like for BioTrack:

“BioTrack is different from other fitness trackers because it’s more accurate and easy to use. All in a tough, stylish design.”

For comparison, Whoop positions itself as a wearable that focuses only on the most important health and fitness metrics:

Messaging Framework

A messaging framework ensures consistency across all communications. 

It includes your core message, key features and benefits, and the proof points that back up your claims.

This is what a messaging framework would look like in our hypothetical business case:

Step 5. Decide on a Pricing Strategy

Pricing is a crucial part of your product marketing strategy. 

Set it too high, and customers may not buy. Too low, and your profit margins suffer. 

The goal is to choose a strategy that positions your product competitively. All while maximizing profitability.

Popular pricing strategies include:

• Value-based pricing : Based on customer perceived value
• Competition-based pricing : Aligned with competitor prices
• Cost-plus pricing : Adding a markup to the product’s cost
• Penetration pricing : Starting low to build market share
• Skimming pricing : Starting high and lowering over time

For BioTrack, a hybrid pricing approach could work: Start with penetration pricing to build a customer base. 

Then, switch to value-based pricing when the product becomes popular and has a strong customer base. 

Step 6. Plan Your Go-to-Market Strategy

A go-to-market strategy is your plan for launching your product , reaching your audience, and driving sales. 

It involves setting goals and selecting the right marketing and sales channels.

First, define your objectives. 

These might include sales targets, customer acquisition goals, or brand awareness. 

For example, aim to capture 5% of the market in your first year. Or set a goal to drive 100,000 visitors to your site in the first three months.

Next, choose your marketing, sales, and distribution channels. 

Base this on where your audience spends time—social media, email, or in-store. Tailor your approach to reach them through the right platforms.

Here’s an example of a brief go-to-market plan for BioTrack:

Step 7. Develop a Product Launch Plan

Make a detailed plan for pre-launch, launch, and post-launch activities to generate awareness and drive sales.

Before the product launch , build excitement through social media campaigns, press releases, and influencer partnerships. 

You can also use targeted email campaigns to engage your audience early. 

For example, take a look at this new product email from Fitbit:

Ensure your website is ready to handle orders and that your sales and support teams are prepared.

On launch day, monitor performance in real time and make any necessary adjustments. Engage with your audience and respond to customer feedback across channels.

After the launch, keep up your marketing efforts and track key metrics like sales and traffic. Collect customer feedback to understand their experience and identify ways to improve.

Here’s the product launch plan for BioTrack:

Step 8. Optimize Your Product Marketing Strategy

A successful product marketing strategy doesn’t end with the launch. You need to keep refining it based on performance, feedback, and market changes to drive long-term success.

Track important numbers like sales, revenue growth, and the cost to get new customers to see how well you’re doing. 

Regularly collect customer feedback to identify areas for improvement.

Stay up to date with industry trends and competitor activities. Adjust your pricing, content, and promotion strategies as needed to stay competitive.

By always improving, you’ll keep up with changes in the market and stay ahead of the competition.

Keep Your Product Marketing Ahead of the Curve

Product marketing is all about adapting to change. 

You’ve laid the foundation for a strong product launch, but it doesn’t stop there. 

The most successful brands are always one step ahead—constantly improving and optimizing. 

Now’s the time to dig deeper and fine-tune your approach.

Looking for more guidance? 

Join Traffic Think Tank Academy and tap into the latest strategies that can take your product marketing to the next level.

Product Management Methodologies: A Comparative Guide

Carlos González De Villaumbrosia

Updated: October 16, 2024 - 19 min read

When it comes to managing a product, different teams rely on different methodologies. Some swear by the structure of one method, while others embrace multiple. So, how do you know if the framework you're using is the right fit for your team?

In this article, we’ll lay out a comparative guide of different product management methodologies, weighing the whys and why-nots of each. Whether you're trying to validate the method you're currently using or contemplating a switch, this guide will give you the clarity you need to make the right call.

Product Strategy Template

The higher you go up on the Product career ladder, the more strategic skills matter. This template helps you define the why and how of product development and launch, allowing you to make better decisions for your users, team, and company.

What Are Product Management Methodologies?

Product management methodologies are structured frameworks that guide product teams through the process of building, developing, and managing products from concept to market. 

These methodologies provide the necessary steps, processes, and guidelines to ensure products are delivered on time, meet customer needs, and align with business goals. These methodologies — most of which we’ve listed in the product management frameworks piece — also help teams communicate, make decisions, and solve problems with a more structured and educated approach.

The Intention Behind Product Management Methodologies

“ Frameworks provide essential structure for problem-solving and decision-making in product management. They offer a systematic approach to addressing complex challenges and ensure alignment with strategic goals. ”

— Francois Ajenstat , Chief Product Officer at Amplitude, on The Product Podcast

The primary goal of product management methodologies is to streamline the product development process , ensuring that teams work in a structured, organized, and efficient manner. 

Different methodologies emphasize various aspects of the development process, such as flexibility, planning, collaboration, or speed. The key intention is to balance constraints like time, resources, and customer requirements while delivering high-quality products that meet business objectives.

Key Concepts in Product Management Methodologies

Here are some of the core concepts you’ll find across different product management methodologies:

Process Structure : Each methodology provides a structured process or workflow that teams follow to move from product discovery to product launch . This process often includes stages like planning, design, development, testing, and launch.

Planning and Prioritization : Many methodologies emphasize different levels of planning, from product strategy and long-term roadmaps to short-term sprints. Prioritization frameworks help teams decide which features or tasks to tackle first based on customer needs, business goals, and technical feasibility.

Customer Focus : Successful methodologies ensure that the end-user or customer is at the center of the development process. This means using customer feedback loops , data, product metrics , and user stories to shape product features and improvements.

Flexibility vs. Structure : Some methodologies offer more flexibility, allowing teams to adapt and make changes as they go (e.g., Agile ). Others follow a strict, linear process where each phase must be completed before the next begins (e.g., Waterfall).

Team Collaboration : Many methodologies focus on improving collaboration across departments , ensuring product managers , product designers , engineers, and stakeholders are aligned and working together smoothly. Regular communication, shared team goals , and team autonomy are often emphasized.

Continuous Improvement : A key principle in some methodologies is iterative development — releasing early versions of the product and continuously refining it based on feedback and product analytics . This is especially common in Agile-based approaches.

How To Pick Between 5 Core Product Development Methodologies

Choosing the right product management methodology is crucial for driving your product’s success. Below, we dive into five core methodologies — each with its unique focus, benefits, and challenges — to help you decide which best aligns with your company’s goals and product needs.

Agile: Flexible, Iterative Development for Rapid Change

Agile is a flexible, iterative approach to product management that focuses on delivering small, incremental updates rather than a single, final product. It’s designed to be highly adaptive — teams can respond quickly to changes and feedback.

Agile was created to help develop products more efficiently and flexibly. It’s purposefully built for environments where things change swiftly. It values customer collaboration, quick iterations, and responding to changes instead of following a strict plan.

Fast iterations that allow for rapid adjustments – Agile teams can quickly implement feedback and improve the product continuously, which leads to fast product evolution.

Continuous customer feedback ensures the product aligns with user needs – Regular customer input ensures that the final product stays relevant and valuable to its intended audience.

Increased transparency and collaboration within teams – Teams work closely with stakeholders, ensuring all parties are in sync and aware of project progress.

Adaptability to evolving requirements – Teams can adjust priorities and features as market conditions or customer demands shift.

Requires consistent stakeholder involvement, which can be time-consuming – Regular meetings with stakeholders can slow the process if they’re unavailable or decision-making is delayed.

Without a clear vision, frequent iterations may lead to scope creep – The lack of a fixed end goal can sometimes lead teams to expand beyond the original project scope.

Difficult to estimate timelines and costs due to its flexibility – The iterative nature makes it hard to predict exactly when a project will be completed and how much it will cost.

Agile is favored by companies that operate in fast-moving industries like software development, marketing, and IT. Startups and tech companies with evolving product features also benefit from Agile’s flexibility.

These are some of the popular companies using Agile:

Spotify - Music streaming industry Spotify uses Agile to ensure rapid updates and feature releases. The method allows them to adapt quickly to user preferences in a fast-evolving digital field.

Salesforce - Cloud computing and CRM software Salesforce utilizes Agile to continuously roll out updates based on real-time customer feedback, keeping its CRM tools competitive and user-centric.

Apple - Consumer electronics Apple applies Agile in its software teams to quickly iterate and refine features. This way they ensure product launches are timely and aligned with customer expectations.

Google - Search engine and digital services Google adopts Agile to facilitate rapid experimentation and improvement across its platforms. This helps them maintain a high pace of innovation in search and digital services.

Spotify is a prime example of how Agile can transform product development. By using Agile methodologies, Spotify scaled rapidly while staying able to spark innovation and flexibility. 

The company created “squads,” cross-functional teams that functioned as mini-startups, allowing them to release features quickly, test them, and adapt based on user feedback. This approach nudged Spotify to become a global leader in music streaming by continually optimizing its product.

Additional Insights: Taking Agile Further

While Agile in itself offers flexibility, it’s important to note that Agile isn’t just about going fast . It’s about continuous improvement and collaboration. Some additional tips for teams looking to deepen their Agile practice include:

Hybrid Approaches : Many companies now blend Agile with other methodologies like Waterfall or Lean to suit specific project phases. For example, companies might use Agile for feature development but revert to a more structured approach like Waterfall for initial planning.

Tools and Technology : Implementing Agile often requires specific tools to manage the process effectively. Tools like Jira , Airtable , Trello , and Asana allow teams to break down tasks, track progress, and make adjustments quickly. Selecting the right tools for your Agile workflow can make a significant difference in how well it’s executed.

Team Structure and Leadership : Agile works best when teams are self-organizing and empowered to make decisions. This doesn’t mean there’s no leadership. Strong leadership in Agile teams focuses on removing roadblocks and ensuring the team has everything they need to move fast. Managers in Agile teams should adopt a "servant leadership" approach to facilitate the team’s progress.

Cultural Shift : Agile transformation is more than just a process change — it’s a cultural one. Agile requires a mindset shift across the entire organization, where failure is seen as part of learning and where collaboration trumps hierarchy. Ensuring all team members, from developers to stakeholders, are on board with this mindset is critical for success.

Waterfall: Structured, Sequential Development for Predictability

Waterfall is a linear and sequential approach to product management — each phase must be completed before moving on to the next. It typically follows a structured flow from concept to completion, with minimal scope for change once the project begins.

Waterfall was designed for projects with well-defined requirements, with the goal of avoiding costly changes during the development process. It works best when product requirements are stable and unlikely to change during the project lifecycle.

While Waterfall can feel outdated in fast-moving industries, some sectors still vouch for it. Construction, healthcare, and even certain areas of automotive design (where safety regulations dominate) find it useful because predictability outweighs the need for flexibility. 

Modern companies may blend elements of Waterfall with Agile (known as a "hybrid" approach) to maintain structure while adapting to change when necessary.

Clear Structure: The linear approach of Waterfall provides a clear project roadmap, making it easy to follow. This is especially useful for long-term planning.

Easy to Manage: Since each phase has specific deliverables, it's easier to manage and monitor progress, which helps ensure that deadlines are met.

Comprehensive Documentation: Waterfall emphasizes thorough documentation, which is useful for knowledge transfer and future project reviews.

Better for Fixed Projects: Waterfall works well for projects with stable, well-defined requirements from the beginning, where changes are minimal.

Inflexibility: Once a phase is completed, it’s challenging to go back and make changes. This makes Waterfall less suited for projects with evolving requirements.

Delayed Testing: Testing is done only after development. This means problems can surface late, potentially leading to costly fixes.

Longer Timelines: Since each phase must be completed before moving to the next, Waterfall can slow down delivery compared to iterative methodologies like Agile.

Limited Client Involvement: Customer feedback is often not incorporated until late in the process. This can result in a product that doesn't fully meet user needs.

When used in software development, Waterfall can backfire if initial requirements are misunderstood or change midway. 

This can lead to significant rework since testing only happens after development. Companies adopting Waterfall for software often find themselves over budget or behind schedule due to the lack of flexibility. That's why Agile, with its iterative nature, has become the go-to in this field, as it allows for ongoing feedback and adjustments.

Popular companies using Waterfall:

NASA: NASA uses Waterfall for space projects due to its highly structured, linear approach, which ensures that all phases are carefully planned and tested.

Boeing: Boeing applies Waterfall for large-scale aviation projects, where rigid timelines and detailed documentation are critical for safety and compliance.

Department of Defense (USA): The U.S. Department of Defense prefers Waterfall for its strict project requirements and the need for meticulous documentation in defense projects.

Construction Industry: Construction companies often use Waterfall because of its clear, sequential project stages, making it ideal for physical infrastructure projects.

NASA has successfully used the Waterfall methodology in the development of its space programs, such as the Apollo missions. 

Given the high level of complexity, regulatory requirements, and safety concerns, the predictability and control offered by Waterfall were crucial. NASA was able to manage and deliver highly complex systems by breaking the process into clear, manageable phases—each with strict completion criteria before moving to the next stage.

Scrum: Agile Product Methodology for Team-Based Collaboration

Scrum is a subset of Agile that focuses on team-based collaboration and breaking down tasks into small, manageable increments, known as “sprints.” Each sprint is typically 2-4 weeks long and delivers a potentially shippable product increment.

Scrum was created to provide a structured way to manage Agile projects with clear roles and processes. It ensures that teams stay focused and aligned on delivering continuous improvement through short development cycles.

Quick Iterations: Scrum emphasizes short, time-boxed sprints, which allow teams to focus on delivering usable features quickly. This keeps the momentum going.

Adaptable: Scrum allows for frequent reassessment of priorities, so teams can pivot based on new information or feedback.

Improved Accountability: The daily Scrum meetings enhance team accountability by ensuring everyone is on the same page regarding tasks.

Strong Team Empowerment: Scrum empowers teams to self-organize, fostering ownership and creativity.

Heavy Dependency on Team: Scrum's success relies on the whole team’s commitment and collaboration. If one team member isn’t pulling their weight, it affects the whole process.

Time-Consuming Meetings: Daily stand-ups, sprint planning, and retrospectives can be time-consuming and distract from actual development work.

Scope Creep: Without strong discipline, the flexibility of Scrum can lead to uncontrolled feature creep if new features are continuously added mid-sprint.

Needs Experienced Teams: Scrum requires teams that are skilled and self-managed, which can be a challenge for teams with less experience or weaker leadership.

Scrum is used by tech companies and any organization that values cross-functional teamwork , quick iterations, and high adaptability. It’s particularly popular in software development, product design , and marketing teams.

Popular companies using Scrum:

Amazon: Amazon applies Scrum to streamline operations and ensure quick delivery of new features, meeting fast-paced e-commerce demands.

ING Bank: ING Bank uses Scrum to drive innovation in financial services, ensuring agile development cycles to keep up with fintech demands.

3M: 3M uses Scrum in its innovation labs to rapidly prototype new products. It allows the company to stay ahead in the competitive manufacturing market.

Zappos: Zappos employs Scrum to enhance its customer service. It enables teams to quickly address user pain points and improve the online shopping experience.

Salesforce transitioned to Scrum as part of its Agile transformation to improve its product development process. 

The company’s shift allowed them to speed up delivery times, increase collaboration across teams, and respond faster to customer feedback. The Scrum enabled Salesforce to roll out frequent updates and new features. This way they were able to boost user satisfaction and innovation in its CRM solutions.

Additional Insights

Tools and Software for Scrum : Jira is ideal for technical teams, offering detailed reports and DevOps integration. Trello works well for non-technical teams, focusing on visual task management, while Slack helps streamline daily communication during stand-ups.

Leadership and Team Dynamics : Scrum requires servant leadership, with the Scrum Master or Senior Product Manager facilitating rather than directing. A strong Product Owner is equally important — they need to bridge the gap between the team and stakeholders, ensuring the backlog is prioritized based on real user needs, not just what stakeholders think is important.

Hybrid Scrum Approaches : Scrumban blends the structure of Scrum with the flexibility of Kanban, perfect for teams managing both iterative work and ongoing tasks.

When to Use Scrum : Scrum is ideal for projects that evolve quickly, such as software development and marketing. However, if a project has fixed deadlines or well-defined requirements, more rigid methodologies like Waterfall may be a better fit.

Kanban: Visual Workflow Management for Continuous Delivery

Kanban is a visual workflow management methodology that focuses on continuous delivery without overburdening the development team. It uses a Kanban board to map out tasks, visualize the flow of work, and ensure that team members are focused on completing tasks before starting new ones.

Kanban was created to optimize efficiency by minimizing work in progress (WIP) and reducing bottlenecks in the workflow. It’s designed to improve process efficiency and encourage continuous improvement.

Visual Workflow Management: Kanban’s visual board makes it easy to see the progress of tasks, helping teams identify bottlenecks quickly.

Continuous Delivery: Kanban allows for continuous work and delivery without the need for fixed sprints, which suit certain types of work.

Flexibility: There are no strict rules in Kanban. Teams can adopt the framework according to their specific needs and processes.

Limits Multitasking: By setting work-in-progress (WIP) limits, Kanban discourages multitasking and promotes focusing on completing tasks before starting new ones.

Lack of Timeboxing: Without set timeframes like sprints, teams can lose urgency or focus, potentially delaying task completion.

No Defined Roles: Kanban doesn’t specify roles, so team organization can be inconsistent, making it harder for teams new to the framework to get started.

Overemphasis on Flow: The focus on continuous flow can sometimes mean less focus on long-term strategy or planning.

Potential for Scope Creep: Since Kanban doesn’t limit what can be added to the board, there’s a risk of continually adding tasks without a clear end goal.

Kanban is often used by teams that need to manage a high volume of incoming tasks, such as IT, customer support, and marketing teams. It’s also popular in industries like software development, healthcare, and manufacturing.

Popular companies using Kanban:

Toyota: Toyota pioneered Kanban in its manufacturing to reduce waste and improve efficiency, leading to leaner and more productive operations.

Dropbox: Dropbox uses Kanban to visually track tasks and maintain a steady flow in its software development.

Pixar: Pixar applies Kanban to organize and prioritize animation production tasks. This keeps creativity on track while meeting deadlines.

IBM: IBM uses Kanban to manage its IT service delivery. This allows them to reduce bottlenecks and prioritize tasks more effectively.

Toyota originally developed the Kanban methodology as part of its lean manufacturing system, known as the Toyota Production System. 

By using Kanban cards to visualize the production workflow, Toyota was able to reduce waste, increase efficiency, and improve communication between teams. This approach revolutionized the automotive industry, turning Toyota into one of the most efficient manufacturers globally and leading to its dominance in the automotive market.

Tools and Software for Kanban : Airtable , BusinessMap , and Asana are user-friendly Kanban tools, great for visual task management. For more advanced features like WIP limits and detailed product analytics , LeanKit and Jira provide more depth.

Leadership and Team Dynamics : Kanban doesn’t rely on rigid roles like Scrum. Teams are self-managing and focus on continuous improvement. Leadership's role is more about supporting flow and clearing obstacles rather than setting directives.

Hybrid Kanban Approaches : Some teams use Kanban within Scrum (Scrumban) to manage ongoing tasks while still delivering in sprints. This hybrid is popular for DevOps teams who need flexibility without sacrificing deadlines.

When to Use Kanban : Kanban shines when used by support teams, IT operations, and environments where priorities frequently shift but deadlines aren’t as rigid.

Lean: Efficiency and Waste Minimization for Maximum Value

Lean is a methodology focused on maximizing value while minimizing waste. It aims to deliver the highest possible value to customers with the fewest resources by streamlining processes, cutting waste, and improving efficiency.

The method was created as an approach to increase efficiency by eliminating unnecessary processes, delays, etc. It’s focus is to deliver the most value to customers. It prioritizes continuous improvement, flexibility, and the optimal use of resources.

Waste Reduction: Lean focuses on minimizing waste in processes like unnecessary processes, tasks, and delays.

Customer-Centric: Lean ensures that every product feature or process adds value to the customer.

Quick Feedback Loops: Lean encourages fast feedback loops , allowing teams to iterate and improve quickly based on customer feedback.

Cost-Efficient: By focusing on the most value-adding activities, Lean helps reduce unnecessary costs and optimize resource usage.

Requires Cultural Shift: Implementing Lean requires a company-wide cultural shift, which can be challenging and time-consuming to achieve.

Risk of Over-Focus on Short-Term Gains: Lean’s focus on waste reduction might lead teams to cut corners or underinvest in longer-term strategies.

Heavy Reliance on Metrics: Lean relies on continuous data analysis, and without strong data, decision-making can become skewed.

Difficult to Scale: While Lean works well for small, focused teams, scaling Lean practices in large organizations can be complicated without clear communication and alignment.

Lean is commonly used in industries where efficiency and process optimization are crucial, such as manufacturing, healthcare, and software development. It’s also popular in startups aiming to develop products quickly while minimizing costs.

Popular companies using Lean:

Intel Intel applies Lean in its production facilities to reduce costs and streamline chip manufacturing, enabling faster product delivery.

Nike Nike uses Lean to optimize its supply chain, focusing on waste reduction and efficiency, resulting in more sustainable production.

Ericsson Ericsson incorporates Lean to improve efficiency in its telecommunications operations, ensuring faster time-to-market for its tech products.

Ford Ford leverages Lean principles to streamline its car manufacturing processes, reducing waste and improving operational efficiency.

John Deere John Deere employs Lean to optimize its agricultural equipment manufacturing, focusing on minimizing waste while enhancing product quality.

Nike successfully implemented Lean principles in its manufacturing process to reduce waste and increase efficiency. 

By adopting Lean, Nike was able to cut down on material waste, speed up production times, and significantly reduce the time-to-market for new product launches . Lean’s focus on continuous improvement and eliminating inefficiencies helped Nike maintain its position as a global leader in the athletic apparel industry.

Tools and Software for Lean : Miro and Lucidchart are useful for mapping out processes and identifying inefficiencies in real time.

Leadership and Team Dynamics : In Lean, leaders focus on empowering teams to continuously improve processes and eliminate waste. Teams are encouraged to make decisions based on data and customer value, fostering a collaborative and problem-solving environment.

Hybrid Lean Approaches : Combining Lean with Agile is popular in software development. Teams use Lean principles to streamline processes while maintaining Agile’s flexibility for responding to change, optimizing both efficiency and adaptability.

When to Use Lean : Lean is ideal for companies that need to focus on efficiency, cost-saving, and reducing waste, such as manufacturing, healthcare, or any company looking to improve process flows without compromising quality. It works well in large organizations aiming for operational excellence.

Choosing Wisely: Product Management Methods That Fit Your Workflow

Each methodology, whether it’s Agile’s flexibility or Waterfall’s structured approach, brings unique strengths to the table. The key is to ask the right questions: Do we need to iterate fast, or do we need strict, predictable outcomes? Are we prioritizing collaboration, or is process control more crucial?

Ultimately, the best choice is one that aligns with both your product's lifecycle and your team's workflow. 

Don't be afraid to blend methodologies or adjust as your company evolves. The smartest decision is always informed by your specific context — so take time, involve your team, and choose wisely. The right methodology can streamline your processes, but only if it truly fits the way you work.

Enroll in Product School's Product Strategy Micro-Certification (PSC)™️

The difference between a good and a great product lies in your Product Strategy, answering vital questions like: Who's the product for? What benefits does it offer? How does it further company objectives?

Updated: October 16, 2024

Enjoyed the article? You might like this too

Product Strategy

Product Management Lifecycle: On-ramp to Exit Strategy

Discover how the Product Management Lifecycle helps oversee every stage of a product’s life, from inception to retirement, ensuring efficiency and growth.

17 Product Marketing Examples to Inspire

Explore 17 product marketing examples that inspire. Learn proven strategies to elevate your own product marketing efforts.

Product OKRs: Driving Outcomes Over Outputs

Discover how to set product OKRs with real examples and access free resources to help you drive successful outcomes throughout the product lifecycle.

Product Marketing Strategy in 7 Straightforward Steps

Learn how to build a powerful product marketing strategy with our comprehensive guide. Identify key steps with real-world examples and expert insights.

Subscribe to The Product Blog

Discover where Product is heading next

Share this post

By sharing your email, you agree to our Privacy Policy and Terms of Service

Ertugrul Portakal

Oct 13, 2024

How to Create a Go-to-Market (GTM) Strategy? [Guide & Free Template]

Deep dive into creating a high-quality go-to-market (GTM) strategy for your business to scale your marketing operations of your product or service.

TABLE OF CONTENTS

If you have worked on your new product for a long time as a company or team and are ready to launch it, you need a go-to-market strategy. Although producing your new product or service is the bulk of the work, you must launch it effectively to ensure that your hard work does not go to waste. This way, your existing or new customers can learn about your products and buy your product. If you don’t know how to create a GTM (go-to-market) strategy, don’t worry, we’ve got you covered!

In this article, we will explain what a GTM (go-to-market) strategy is and how you can create one.

Ready? Let’s dive in!

• A go-to-market (GTM) strategy is a strategy where you manage the launch, promotion and sale of a new product, service or feature.
• You can use the GTM strategy to increase the sales success of your product or service and avoid the danger of failure.
• In a go-to-market (GTM) strategy, product-market fit, target audience, competitive demand and distribution are the core features.
• To create a GTM strategy, you need to identify customers, create a specific message for customers and test this message.
• To ensure the continuity of the success of your GTM strategy, you need to optimize your ads, scale them and pick a sales strategy.
• You can expand your customer base and build customer loyalty by increasing your brand awareness and providing customer service.
• If you are looking for an AI co-pilot to help you with all aspects of your company, including creating a go-to-market (GTM) strategy, ZenoChat with its multiple LLMs, powerful RAG and knowledge bases is the way to go.

What is a Go-to-market Strategy?

A go-to-market (GTM) strategy is used to launch, promote, and sell a new product, feature, or service. A GTM strategy includes identifying a target audience, their problems, solutions, and the company’s plans to market and sell the new product to competitors. By creating a GTM (go-to-market) strategy that fits your product and company, you can contribute to the effective promotion of your new product and the increase in your company’s profitability.

Why Do You Need a GTM (go-to-market) Strategy?

No matter how good your product, feature or service is, you cannot increase the chances of your product being successful without analyzing the target market and making promotions that appeal to them. A successful GTM strategy helps you eliminate the danger of failure of your product. In addition, with a successful GTM, you can introduce your product to your existing customers and expand your company's customer base by attracting the attention of new customers.

Core Features of a GTM (go-to-market) Strategy

If you want to create a GTM (go-to-market) strategy for your company's new product, service, or feature, there are 4 core points you should pay attention to:

• Product-market fit: The product or service should solve a problem.
• Target audience: The product or service should appeal to people who have experienced the problem in the market.
• Competitive demand: Does the product or service you offer to the market have competitors? Are there so many competitors that it will be difficult for your product to be preferred?
• Distribution: Determine what your sales or marketing plan is.

How to Write a Go-to-Market Strategy?

Now that we’ve explored what GTM (go-to-market strategy) is and its core features, it’s time to explore how to write it. Here is our step-by-step guide to writing a GTM strategy.

1-) Identify Customers

When you are ready to launch your product or service, you must first identify your target customer base. This will help you determine whether you will market your product or service to individual consumers or businesses. In a business-to-consumer (B2C) scenario, you need to encourage individuals to buy your product. In a business-to-business (B2B) scenario, you need to communicate with the decision-makers at the companies that will potentially buy your product. Identifying your customer base plays a key role in the sales success of your product or service.

2-) Create Specific Messages

After identifying your customer base, you need to create specific messaging for them and transfer the value of your product or service. You should clearly define what makes your product/service unique. Then list the benefits your product/service provides to the customer. Also, you should craft a positioning statement that captures the essence of your brand's voice.

3-) Test Your Messages

After deciding on your message, you need to test it using different marketing channels. At this stage, you should explore appropriate marketing channels for your product or service, such as digital or traditional media. By doing so, you can determine which channels are most effective for delivering your message and ensure that your go-to-market (GTM) strategy is successful.

4-) Optimize and Scale Your Ads

After you publish your message through a suitable channel, you should monitor it and scale it regularly. To optimize your ads, you can keep your top-performing messages in circulation while removing your lowest-performing messages from circulation. In this way, you can get maximum efficiency from each of your messages and promote your product/service more clearly.

5-) Pick a Sales Strategy

After determining your marketing strategy, you need to choose strategies that determine how you will sell the product. 

Select one or more of the following options:

• The Self-Service Model: This model, used especially in business-to-consumer (B2C) marketing, allows customers to purchase the product or service without communicating with any sales representative. Customers typically pay a one-time cost.
• The Inside Sales Model: Also called remote or virtual sales, this strategy involves employees selling products or services to customers via email, phone, or the internet.
• The Field Sales Model: This sales strategy involves selling the product or service outside the office. It requires traveling to meet with customers or teams face-to-face.
• The Channel Model: This sales strategy uses third-party channels to deliver products or services to customers.

6-) Build Brand Awareness

There are two basic options for building brand awareness. The first of these options is the approach where you reach out to the customer and inform them (outbound), and the second is the approach where the customer finds you (inbound). The inbound approach is to promote your product or service on channels where the customer is researching a solution for their problem.

Organic inbound marketing traffic channels include search engine optimization (SEO), unpaid social media, reviews, and news coverage. Outbound marketing is a method where you use methods such as cold outreach, newsletters, and promotional emails to reach customers.

7-) Offer Customer Support

After selling your product or service to your customers, you should provide them with a high-quality customer journey by providing them with customer support . This way, your customers can find someone to talk to when they encounter potential problems and increase customer loyalty. You can also provide informative resources for customer support, such as a frequently asked questions (FAQ) page.

8-) Access New Customers

After you have sold to your current customer base, you can evaluate your marketing strategies to expand your customer base. Methods to reach more customers include advertising, paid promotions, sales emails, etc.

ZenoChat – Develop AI-driven GTM Strategy

If you are looking for an AI assistant to help you with various aspects of your company, including GTM (go-to-market) strategy, then ZenoChat by TextCortex is designed for you. ZenoChat is a conversational AI assistant that offers its users features such as multiple LLMs, powerful RAG (Retrieval-Augmented Generation), web search, text/code/image generation, and knowledge bases. You can use ZenoChat’s features in different departments of your company to boost the productivity of your employees and increase the profitability of your company.

ZenoChat Knowledge Bases

By using ZenoChat’s knowledge bases, you can integrate your internal documents and data into ZenoChat and generate output using them. For example, by integrating documents related to your product or service into ZenoChat, you can generate a customized go-to-market (GTM) strategy and customize the output. Moreover, this feature is an effective solution to increase the individual performance of all your employees. See the results from one of our case studies :

• TextCortex was implemented for Kemény Boehme Consultants as a solution to tackle these challenges and today employees report increased efficiency and productivity ( saving 3 work days per month per employee on average ).
• AICX, an ecosystem partner of TextCortex, was integral to the onboarding and helped achieve a 70% activation rate of the team within the first weeks.
• Employee confidence in using and working with AI increased by 60%.‍
• The implementation results in a 28x return on investment (ROI).

Go-to-Market Strategy Template

ZenoChat can generate a wide range of documents and templates, including a GTM strategy. Let's take a look at a go-to-market (GTM) strategy template created by ZenoChat.

Interested in adopting AI across your organization?

Teams using TextCortex save 3 work days a month per employee and achieve up to 28x ROI.

Did you like this article? Explore a few more related posts.

How to Write a Project Plan [Step by Step Guide & Examples]

The Generative AI Era: Redefining Work in Germany

The Generative AI Era: Redefining Work in the United States

Questions  answers..

TextCortex is a powerful AI-powered writing tool that can help you reduce your writing time, handle big tasks, and create high-quality content without errors. With its customizable platform, personalized intelligence experience, advanced writing and research capabilities, and error-free content, TextCortex is the perfect tool for creative professionals who want to be a creative force in their industry.

Our AI copilot learned how to write from more than 3 billion sentences and has the ability to create unique content. However, fact-checking is something which still requires a human approval.

TextCortex supports more than 25 languages including English, Dutch, German, Ukranian, Romanian, Spanish, Portuguese, French, Italian.

Yes, TextCortex is completely free to use with many of its core features. When you sign up, you receive 100 free creations. Then you will receive 20 recurring creations every day on the free plan.

Yes, we have a Text Generation API, please talk to us directly to implement it. You can reach out to us at [email protected]

Account sharing is not allowed. If you have a need for more than 5 seats for an account, you can directly contact us at [email protected]

Yes, TextCortex offers 14-day free trial for users to try out all features extensively with higher number of generations. But keep in mind that you can already try everything with the free plan. There is no feature that is locked behind a premium plan.

Overall, TextCortex AI has over 1000 five-star reviews on reputable review sites such as G2, Trustpilot and Capterra.

TextCortex learns and adapts to your unique writing style and knowledge, making it easier for you to write high-quality & personalized content.

Your premium features will be available until the end of your subscription date, then your account plan will be set to Free plan.

General Questions

Your ai copilot is ready to collaborate with you..

Connect your knowledge, customize the style and start collaborating with your AI copilot.