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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

Jane Ng • 05 Apr 2024 • 8 min read

Is it difficult to start of presentation? You’re standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we’ll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let’s dive in!

Table of Contents

What is a presentation , what should be in a powerful presentation.

• How To Write A Presentation Script
• How to Write A Presentation Introduction 

Key Takeaways

Tips for better presentation.

• How to start a presentation
• How to introduce yourself

Start in seconds.

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Presentations are all about connecting with your audience. 

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you’ve got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve. 

• In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches. 
• In educational settings, presentations are a go-to for teaching or delivering engaging lectures. 
• For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

How To Write A Presentation? What should be in a powerful presentation? A great presentation encompasses several key elements to captivate your audience and effectively convey your message. Here’s what you should consider including in a winning presentation:

• Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience’s attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
• Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
• Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes. 
• Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic. 
• Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script: 

1/ Understand Your Purpose and Audience

• Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
• Identify your target audience and their knowledge level, interests, and expectations.
• Define what presentation format you want to use

2/ Outline the Structure of Your Presentation

Strong opening.

Start with an engaging opening that grabs the audience’s attention and introduces your topic. Some types of openings you can use are: 

• Start with a Thought-Provoking Question: “Have you ever…?”
• Begin with a Surprising Fact or Statistic: “Did you know that….?”
• Use a Powerful Quote: “As Maya Angelou once said,….”
• Tell a Compelling Story : “Picture this: You’re standing at….”
• Start with a Bold Statement: “In the fast-paced digital age….”

Main Points

Clearly state your main points or key ideas that you will discuss throughout the presentation.

• Clearly State the Purpose and Main Points: Example: “In this presentation, we will delve into three key areas. First,… Next,… Finally,…. we’ll discuss….”
• Provide Background and Context: Example: “Before we dive into the details, let’s understand the basics of…..”
• Present Supporting Information and Examples: Example: “To illustrate…., let’s look at an example. In,…..”
• Address Counterarguments or Potential Concerns: Example: “While…, we must also consider… .”
• Recap Key Points and Transition to the Next Section: Example: “To summarize, we’ve… Now, let’s shift our focus to…”

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: “As we conclude our presentation, it’s clear that… By…., we can….”

3/ Craft Clear and Concise Sentences

Once you’ve outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling. 

• Example: “As you can see from this graph,… This demonstrates….”

5/ Include Engagement Techniques

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls, or encouraging participation. You can also spin more funs into group, by randomly dividing people into different groups to get more diverse feedbacks!

6/ Rehearse and Revise

• Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
• Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

More on Script Presentation

How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it’s crucial to focus on editing and refining the most critical element—the opening of your presentation – the section that determines whether you can captivate and retain your audience’s attention right from the start. 

Here is a guide on how to craft an opening that grabs your audience’s attention from the very first minute: 

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience’s attention.

For example, Topic: Work-life balance

“Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that’s exactly what we’ll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it’s vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we’ll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being. 

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let’s get started!”

🎉 Check out: How to Start a Presentation?

Whether you’re a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation’s impact. With AhaSlides, you can use live polls , quizzes , and word cloud to turn your presentation into an engaging and interactive experience. Let’s take a moment to explore our vast template library !

Frequently Asked Questions

How to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script: Understand Your Purpose and Audience Outline the Structure of Your Presentation Craft Clear and Concise Sentences Use Visual Aids and Supporting Material Include Engagement Techniques Rehearse and Revise Seek Feedback

How do you start a presentation? 

You can start with an engaging opening that grabs the audience’s attention and introduces your topic. Consider using one of the following approaches: Start with a Thought-Provoking Question: “Have you ever…?” Begin with a Surprising Fact or Statistic: “Did you know that….?” Use a Powerful Quote: “As Maya Angelou once said,….” Tell a Compelling Story : “Picture this: You’re standing at….” Start with a Bold Statement: “In the fast-paced digital age….”

What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts: Introduction: Capturing the audience’s attention, introducing yourself, stating the purpose, and providing an overview. Main Body: Presenting main points, evidence, examples, and arguments. Visual Aids: Using visuals to enhance understanding and engage the audience. Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action. Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

A writer who wants to create practical and valuable content for the audience

More from AhaSlides

Blog > How to structure a good PowerPoint Presentation

How to structure a good PowerPoint Presentation

08.09.21   •  #powerpoint #tips.

When creating presentations, it is particularly important that they are well organized and have a consistent structure.

A logical structure helps the audience to follow you and to remember the core information as best as possible. It is also important for the presenter, as a good presentation structure helps to keep calm, to stay on the topic and to avoid awkward pauses.

But what does such a structure actually look like? Here we show you how to best organize your presentation and what a good structure looks like.

Plan your presentation

Before you start creating your presentation, you should always brainstorm. Think about the topic and write all your ideas down. Then think about the message you want to communicate, what your goal is and what you want your audience to remember at the end.

Think about who your audience is so that you can address them in the best possible way. One possibility is to start your presentation with a few polls to get to know your audience better. Based on the results, you can then adapt your presentation a little. Use the poll function of SlideLizard and have all the answers at a glance. SlideLizard makes it possible to integrate the polls directly into your PowerPoint presentation which helps you to avoid annoying switching between presentation and interaction tool. You can keep an eye on the results while the votes come in and then decide whether you want to share them or not.

• an informative
• an entertaining
• an inspiring
• or a persuasive presentation?

Typical Presentation Structure

The basic structure of a presentation is actually always the same and should consist of:

Introduction

Make sure that the structure of your presentation is not too complicated. The simpler it is, the better the audience can follow.

Personal Introduction

It is best to start your presentation by briefly introducing yourself which helps to build a connection with your audience right away.

Introduce the topic

Then introduce the topic, state the purpose of the presentation and provide a brief outline of the main points you will be addressing.

Mention the length

In the introduction, mention the approximate length of the talk and then also make sure you stick to it.

The introduction should be no longer than two slides and provide a good overview of the topic.

Icebreaker Polls

According to studies, people in the audience only have an average attention span of 10 minutes, which is why it is important to increase their attention right at the beginning and to arouse the audience's interest. You could make a good start with a few icebreaker polls for example. They lighten the mood right at the beginning and you can secure your audience's attention from the start.

For example, you could use SlideLizard to have all the answers at a glance and share them with your audience. In addition, the audience can try out how the polls work and already know how it works if you include more polls in the main part.

Get to know your audience

As mentioned earlier, it is always useful to think about who your audience actually is. Ask them questions at the beginning about how well they already know the topic of your presentation. Use SlideLizard for this so that you have a clear overview about the answers. You can use both single- and multiple-choice questions or also open questions and display their results as a WordCloud in your presentation, for example.

Include a quote

To make the beginning (or the end) of your presentation more exciting, it is always a good idea to include a quote. We have selected some powerful quotes for PowerPoint presentations for you.

Present your topic

The main part of a presentation should explain the topic well, state facts, justify them and give examples. Keep all the promises you made earlier in the introduction.

Length and Structure

The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues. However, it is also important to use phrases that make it clear that a new topic is starting. We have listed some useful phrases for presentations here.

Visualize data and statistics and show pictures to underline facts. If you are still looking for good images, we have selected 5 sources of free images for you here.

Focus on the essentials

Focus on what is most important and summarize a bit. You don't have to say everything about a topic because your audience won’t remember everything either. Avoid complicated sentence structure, because if the audience does not understand something, they will not be able to read it again.

Make your presentation interactive

Make your presentation interactive to keep the attention of your audience. Use SlideLizard to include polls in your presentation, where your audience can vote directly from their smartphone and discuss the answers as soon as you received all votes. Here you can also find more tips for increasing audience engagement.

Repeat the main points

The conclusion should contain a summary of the most important key points. Repeat the main points you have made, summarize what the audience should have learned and explain how the new information can help in the future.

Include a Q&A part

Include a Q&A part at the end to make sure you don't leave any questions open. It's a good idea to use tools like SlideLizard for it. Your audience can ask anonymous questions and if there is not enough time, you can give them the answers afterwards. You can read more about the right way to do a question slide in PowerPoint here.

Get Feedback

It is also important to get feedback on your presentation at the end to keep improving. With SlideLizard you can ask your audience for anonymous feedback through star ratings, number ratings or open texts directly after your presentation. You can then export the responses and analyse them later in Excel.

Presentation style

Depending on the type of presentation you give, the structure will always be slightly different. We have selected a few different presentation styles and their structure for you.

Short Presentation

If you are one of many presenters on the day, you will only have a very limited time to present your idea and to convince your audience. It is very important to stand out with your presentation.

So you need to summarize your ideas as briefly as possible and probably should not need more than 3-5 slides.

Problem Solving Presentation

Start your presentation by explaining a problem and giving a short overview of it.

Then go into the problem a little more, providing both intellectual and emotional arguments for the seriousness of the problem. You should spend about the first 25% of your presentation on the problem.

After that, you should spend about 50% of your presentation proposing a solution and explaining it in detail.

In the last 25%, describe what benefits this solution will bring to your audience and ask them to take a simple but relevant action that relates to the problem being discussed.

Tell a Story

A great way to build an emotional connection with the audience is to structure a presentation like a story.

In the introduction, introduce a character who has to deal with a conflict. In the main part, tell how he tries to solve his problem but fails again and again. In the end, he manages to find a solution and wins.

Stories have the power to win customers, align colleagues and motivate employees. They’re the most compelling platform we have for managing imaginations. - Nancy Duarte / HBR Guide to Persuasive Presentations

Make a demonstration

Use the demonstration structure to show how a product works. First talk about a need or a problem that has to be solved.

Then explain how the product will help solve the problem and try to convince your audience of the need for your product.

Spend the end clarifying where and when the product can be purchased.

Chronological structure

When you have something historical to tell, it is always good to use a chronological structure. You always have to ask yourself what happens next.

To make it more interesting and exciting, it is a good idea to start by telling the end of something and after that you explain how you got there. This way you make the audience curious and you can gain their attention faster.

Nancy Duarte TED Talk

Nancy Duarte is a speaker and presentation design expert. She gives speeches all over the world, trying to improve the power of public presentations.

In her famous TED Talk "The Secret Structure of Great Talks" she dissects famous speeches such as Steve Jobs' iPhone launch speech and Martin Luther King's "I have a dream" speech. In doing so, she found out that each presentation is made up of 4 parts:

• What could be
• A moment to remember
• Promise of “New Bliss”

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About the author.

Helena Reitinger

Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

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Article • 10 min read

How to Structure a Presentation

Choosing the best format for your audience.

By the Mind Tools Content Team

Have you ever sat through a rambling, disorganized presentation? If so, you probably found it hard to follow what the speaker was saying.

When presentations don't flow well, it's easy for audiences to get lost. This is why it's important to think carefully about the structure and organization of your presentation.

In this article, we'll explore some common structures that you can use next time you speak in front of other people.

The Importance of Structure

Without a defined structure, your audience may not be able to follow your presentation. When this happens, your opportunity is lost, the communication fails, and your reputation takes a hit. For example, if your aim is to persuade people, you'll want to use a different approach from the one you'd use if you wanted to demonstrate how a product works.

Many factors can influence your choice of structure, but the most important consideration is your presentation's purpose or goal. You need to identify what you want to achieve – do you want to inspire, motivate, inform, persuade, or entertain people?

Your audience's needs also affect the structure you choose. For example, those who are new to your topic need more background information than people with more expertise and experience. So, in this case, you'd want to choose an approach that gives you ample time to explain the context of your subject, as well as to reinforce your main points.

Structures to Consider

Below, we outline several structures that you can use to organize your presentation.

1. Open – Body – Conclusion

The Open – Body – Conclusion approach is one of the most practical structures you can use for presentations. (Click here to download a worksheet that helps you use it.)

People often call it the "tell 'em" approach, because you:

• Tell audience members what you're going to tell them (introduction).
• Tell them (body).
• Tell them what you told them (conclusion).

This structure is simple, effective and easy to remember. Its repetitive nature allows you to reinforce your points, which helps others remember them. It is also flexible: you can adjust the introduction and body to persuade, motivate, educate, or entertain them.

One downside, however, is that repetition can quickly bore people. The approach is also "old hat" to many, which can cause them to lose interest. If you choose to use it, balance repetition with plenty of interesting facts, images, anecdotes, or stories to hold your audience's interest.

Let's look at each stage of the Open – Body – Conclusion structure in detail and discuss the elements that you need to include in each. We'll start with the body, rather than the introduction, because the rest of your presentation will be based on that.

The body of your presentation needs to contain your key points. You should present these in a logical order, so that your audience can follow them easily.

Keep in mind that the body should comprise a limited number of ideas: the more you try to include, the fewer people will remember. A good guide is to cover three to five main points, but no more.

When organizing your ideas, use the chunking principle to put the information into specific units. This will make the concepts easier to grasp, and help people remember what you have told them.

Make sure that you back up your main points with facts. Use good information-gathering strategies in your research, and consider citing the sources that you use. To add credibility to your presentation, consider using the following information to support your ideas:

• Data, facts or statistics.
• Images or diagrams.
• Stories and examples.
• Quotes or testimonials from experts or industry leaders.

Reliable sources will strengthen your credibility , and build trust with your audience.

Your opening, or introduction, has two main purposes: to grab your audience's attention, and to cover the key points that you intend to talk about.

Instead of telling people what you plan to say, you can use a different approach and explain why they are there. What will they learn from your presentation, and how will the content benefit them?

It's also important to get their attention right from the beginning. You can do this in several ways:

• Tell a story.
• Ask a rhetorical question.
• Play a short video.
• Make a strong or unexpected statement.
• Challenge your audience.
• Use a quotation or example.
• Appeal to people's self-interest.
• Request a specific action.
• Use suspense.

If you plan to answer questions at the end of your presentation, it's a good idea to mention this in the introduction, so people don't interrupt you mid-flow.

Many presenters overlook the importance of a conclusion – but the statements you finish with are what many audience members will remember best.

With the "tell 'em" approach, your conclusion summarizes the main points in the body of your presentation. If you want people to take action, be specific about what you want them to do.

Think carefully about how you want them to feel once you've finished; your conclusion is a great opportunity to reinforce this. Why not inspire them with a great story, a quote or a compelling call to action?

2. The Sandwich Approach

The Sandwich Approach is a variation of the Open – Body – Conclusion structure. This three-part structure covers:

• Advantages and/or benefits of your message or idea.
• Risks and concerns.
• How the benefits manage or eliminate those risks.

This approach is effective when you want to persuade audience members, or change their minds.

Having evidence to support your position is critical. However, factual data and reams of spreadsheets and charts are not highly persuasive. What people respond to is "vivid" evidence that brings your concept or argument to life.

To brush up on your persuasion skills, look at The Rhetorical Triangle . This tool asks you to consider your communication from three perspectives: those of the writer, the audience and the context. It's a method that builds credibility, and helps you ensure that your arguments are logical.

3. Monroe's Motivated Sequence

Monroe's Motivated Sequence is another good structure to use when you need to motivate or persuade. This sequence consists of five key steps:

• Getting your audience's attention – Use an interesting "hook" or opening point, such as a shocking statistic. Be provocative and stimulating, not boring and unemotional.
• Creating a need – Convince the audience there's a problem, explain how it affects them. Persuade them that things need to change.
• Defining your solution – Explain what you think needs to be done.
• Describing a detailed picture of success (or failure) – Give people a vision; something they can see, hear, taste, and touch.
• Asking the audience to do something straight away – Get them involved right from the start. If you do this, it's then much easier to keep them engaged and active in your cause.

4. Demonstration Structure

Use a simple demonstration structure when you are unveiling a new product or service.

Start by explaining why the product or service is so good. What makes it special? What problem will it solve for people?

Next, demonstrate what it does. How you do this will depend on your product but, whatever you do, make sure it works! Bring any important points to the audience's attention and provide helpful tips, where appropriate. Show them the results, and finish by giving them useful information, a good understanding of your topic, and something to remember.

Don't get too wrapped up in the detail; remember to keep it simple. Your presentation will be more powerful and your audience will remember more if you highlight just a few of the most important features. This will whet their appetite, and leave them wanting to know more.

5. Opportunity, Benefits, Numbers Structure

The Opportunity, Benefits, Number (OBN) structure is useful when you face busy people who want to hear what you have to say in the shortest time possible.

To use this structure, give audience members a quick summary of the opportunity that they need to consider, and outline the benefits that they can expect. Then, show them the numbers that back up your claims. [1]

For example, imagine you are explaining why your company should implement a new performance management system. First, you might give some background on the proposal – for example, you want to drive a high-performance culture. Then, you could explain the benefits, such as improving organizational performance and profits. Finally, you could compare the cost of bringing the system in with the predicted return on investment, based on a similar system at another organization.

Presentations that lack a clear flow are confusing and ineffective. This is why it's important to pay careful attention when choosing the most appropriate structure.

Different structures fulfill different purposes. Before you begin, think about why you are giving your presentation. Do you want to inform, persuade, inspire, or entertain your audience?

The most common structure for presentations is Open – Body – Conclusion. This is often effective because it gives you the opportunity to repeat your key points a number of times. However, other structures can be more appropriate, depending on the circumstances, such as when you're trying to persuade an audience, demonstrate a product, or provide information in the most time-efficient way.

Download Worksheet

[1] Martinuzzi, B. (2013). '11 Ways to Structure a Knockout Presentation,' from American Express OPEN Forum [online]. Available here . [Accessed 7 August 2014.]

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Home Blog Business Conference Presentation Slides: A Guide for Success

Conference Presentation Slides: A Guide for Success

In our experience, a common error when preparing a conference presentation is using designs that heavily rely on bullet points and massive chunks of text. A potential reason behind this slide design mistake is aiming to include as much information as possible in just one slide. In the end, slides become a sort of teleprompter for the speaker, and the audience recalls boredom instead of an informative experience.

As part of our mission to help presenters deliver their message effectively, we have summarized what makes a good conference presentation slide, as well as tips on how to design a successful conference slide.

Table of Contents

What is a conference presentation

Common mistakes presenters make when creating conference presentation slides, how can a well-crafted conference presentation help your professional life, how to start a conference presentation, how to end a conference presentation, tailoring your message to different audiences, visualizing data effectively, engaging with your audience, designing for impact, mastering slide transitions and animation, handling time constraints, incorporating multimedia elements, post-presentation engagement, crisis management during presentations, sustainability and green presentations, measuring presentation success, 13 tips to create stellar conference presentations, final thoughts.

The Britannica Dictionary defines conferences as 

A formal meeting in which many people gather in order to talk about ideas or problems related to a particular topic (such as medicine or business), usually for several days.

We can then define conference presentations as the combination of a speaker, a slide deck , and the required hardware to introduce an idea or topic in a conference setting. Some characteristics differentiate conference presentations from other formats.

Time-restricted

Conference presentations are bounded by a 15-30 minute time limit, which the event’s moderators establish. These restrictions are applied to allow a crowded agenda to be met on time, and it is common to count with over 10 speakers on the same day.

To that time limit, we have to add the time required for switching between speakers, which implies loading a new slide deck to the streaming platform, microphone testing, lighting effects, etc. Say it is around 10-15 minutes extra, so depending on the number of speakers per day during the event, the time available to deliver a presentation, plus the questions & answers time.

Delivery format

Conferences can be delivered in live event format or via webinars. Since this article is mainly intended to live event conferences, we will only mention that the requirements for webinars are as follows:

• Voice-over or, best, speaker layover the presentation slides so the speaker interacts with the audience.
• Quality graphics.
• Not abusing the amount of information to introduce per slide.

On the other hand, live event conferences will differ depending on the category under which they fall. Academic conferences have a structure in which there’s a previous poster session; then speakers start delivering their talks, then after 4-5 speakers, we have a coffee break. Those pauses help the AV crew to check the equipment, and they also become an opportunity for researchers to expand their network contacts. 

Business conferences are usually more dynamic. Some presenters opt not to use slide decks, giving a powerful speech instead, as they feel much more comfortable that way. Other speakers at business conferences adopt videos to summarize their ideas and then proceed to speak.

Overall, the format guidelines are sent to speakers before the event. Adapt your presentation style to meet the requirements of moderators so you can maximize the effect of your message.

The audience

Unlike other presentation settings, conferences gather a knowledgeable audience on the discussed topics. It is imperative to consider this, as tone, delivery format, information to include, and more depend on this sole factor. Moreover, the audience will participate in your presentation at the last minute, as it is a common practice to hold a Q&A session. 

Mistake #1 – Massive chunks of text

Do you intend your audience to read your slides instead of being seduced by your presentation? Presenters often add large amounts of text to each slide since they need help deciding which data to exclude. Another excuse for this practice is so the audience remembers the content exposed.

Research indicates images are much better retained than words, a phenomenon known as the Picture Superiority Effect ; therefore, opt to avoid this tendency and work into creating compelling graphics.

Mistake #2 – Not creating contrast between data and graphics

Have you tried to read a slide from 4 rows behind the presenter and not get a single number? This can happen if the presenter is not careful to work with the appropriate contrast between the color of the typeface and the background. Particularly if serif fonts are used.

Use online tools such as WebAIM’s Contrast Checker to make your slides legible for your audience. Creating an overlay with a white or black transparent tint can also help when you place text above images.

Mistake #3 – Not rehearsing the presentation

This is a sin in conference presentations, as when you don’t practice the content you intend to deliver, you don’t have a measure of how much time it is actually going to take. 

PowerPoint’s rehearse timing feature can help a great deal, as you can record yourself practising the presentation and observe areas for improvement. Remember, conference presentations are time-limited , don’t disrespect fellow speakers by overlapping their scheduled slot or, worse, have moderators trim your presentation after several warnings.

Mistake #4 – Lacking hierarchy for the presented content

Looking at a slide and not knowing where the main point is discouraging for the audience, especially if you introduce several pieces of content under the same slide. Instead, opt to create a hierarchy that comprehends both text and images. It helps to arrange the content according to your narrative, and we’ll see more on this later on.

Consider your conference presentation as your introduction card in the professional world. Maybe you have a broad network of colleagues, but be certain there are plenty of people out there that have yet to learn about who you are and the work you produce.

Conferences help businesspeople and academics alike to introduce the results of months of research on a specific topic in front of a knowledgeable audience. It is different from a product launch as you don’t need to present a “completed product” but rather your views or advances, in other words, your contribution with valuable insights to the field.

Putting dedication into your conference presentation, from the slide deck design to presentation skills , is definitely worth the effort. The audience can get valuable references from the quality of work you are able to produce, often leading to potential partnerships. In business conferences, securing an investor deal can happen after a powerful presentation that drives the audience to perceive your work as the very best thing that’s about to be launched. It is all about how your body language reflects your intent, how well-explained the concepts are, and the emotional impact you can drive from it.

There are multiple ways on how to start a presentation for a conference, but overall, we can recap a good approach as follows.

Present a fact

Nothing grabs the interest of an audience quicker than introducing an interesting fact during the first 30 seconds of your presentation. The said fact has to be pivotal to the content your conference presentation will discuss later on, but as an ice-breaker, it is a strategy worth applying from time to time.

Ask a question

The main point when starting a conference presentation is to make an impact on the audience. We cannot think of a better way to engage with the audience than to ask them a question relevant to your work or research. It grabs the viewer’s interest for the potential feedback you shall give to those answers received.

Use powerful graphics

The value of visual presentations cannot be neglected in conferences. Sometimes an image makes a bigger impact than a lengthy speech, hence why you should consider starting your conference presentation with a photo or visual element that speaks for itself.

For more tips and insights on how to start a presentation , we invite you to check this article.

Just as important as starting the presentation, the closure you give to your conference presentation matters a lot. This is the opportunity in which you can add your personal experience on the topic and reflect upon it with the audience or smoothly transition between the presentation and your Q&A session.

Below are some quick tips on how to end a presentation for a conference event.

End the presentation with a quote

Give your audience something to ruminate about with the help of a quote tailored to the topic you were discussing. There are plenty of resources for finding suitable quotes, and a great method for this is to design your penultimate slide with an image or black background plus a quote. Follow this with a final “thank you” slide.

Consider a video

If we say a video whose length is shorter than 1 minute, this is a fantastic resource to summarize the intent of your conference presentation. 

If you get the two-minute warning and you feel far off from finishing your presentation, first, don’t fret. Try to give a good closure when presenting in a conference without rushing information, as the audience wouldn’t get any concept clear that way. Mention that the information you presented will be available for further reading at the event’s platform site or your company’s digital business card , and proceed to your closure phase for the presentation.

It is better to miss some of the components of the conference than to get kicked out after several warnings for exceeding the allotted time.

Tailoring your conference presentation to suit your audience is crucial to delivering an impactful talk. Different audiences have varying levels of expertise, interests, and expectations. By customizing your content, tone, and examples, you can enhance the relevance and engagement of your presentation.

Understanding Audience Backgrounds and Expectations

Before crafting your presentation, research your audience’s backgrounds and interests. Are they professionals in your field, students, or a mix of both? Are they familiar with the topic, or must you provide more context? Understanding these factors will help you pitch your content correctly and avoid overwhelming or boring your audience.

Adapting Language and Tone for Relevance

Use language that resonates with your audience. Avoid jargon or technical terms that might confuse those unfamiliar with your field. Conversely, don’t oversimplify if your audience consists of experts. Adjust your tone to match the event’s formality and your listeners’ preferences.

Customizing Examples and Case Studies

Incorporate case studies, examples, and anecdotes that your audience can relate to. If you’re speaking to professionals, use real-world scenarios from their industry. For a more general audience, choose examples that are universally relatable. This personal touch makes your content relatable and memorable.

Effectively presenting data is essential for conveying complex information to your audience. Visualizations can help simplify intricate concepts and make your points more digestible.

Choosing the Right Data Representation

Select the appropriate type of graph or chart to illustrate your data. Bar graphs, pie charts, line charts, and scatter plots each serve specific purposes. Choose the one that best supports your message and ensures clarity.

Designing Graphs and Charts for Clarity

Ensure your graphs and charts are easily read. Use clear labels, appropriate color contrasts, and consistent scales. Avoid clutter and simplify the design to highlight the most important data points.

Incorporating Annotations and Explanations

Add annotations or callouts to your graphs to emphasize key findings. Explain the significance of each data point to guide your audience’s understanding. Utilize visual cues, such as arrows and labels, to direct attention.

Engaging your audience is a fundamental skill for a successful presentation for conference. Captivate their attention, encourage participation, and foster a positive connection.

Establishing Eye Contact and Body Language

Maintain eye contact with different audience parts to create a sense of connection. Effective body language, such as confident posture and expressive gestures, enhances your presence on stage.

Encouraging Participation and Interaction

Involve your audience through questions, polls, or interactive activities. Encourage them to share their thoughts or experiences related to your topic. This engagement fosters a more dynamic and memorable presentation.

Using Humor and Engaging Stories

Incorporate humor and relatable anecdotes to make your presentation more enjoyable. Well-timed jokes or personal stories can create a rapport with your audience and make your content more memorable.

The design of your conference presentation slides plays a crucial role in capturing and retaining your audience’s attention. Thoughtful design can amplify your message and reinforce key points. Take a look at these suggestions to boost the performance of your conference presentation slides, or create an entire slide deck in minutes by using SlideModel’s AI Presentation Maker from text .

Creating Memorable Opening Slides

Craft an opening slide that piques the audience’s curiosity and sets the tone for your presentation. Use an engaging visual, thought-provoking quote, or intriguing question to grab their attention from the start.

Using Visual Hierarchy for Emphasis

Employ visual hierarchy to guide your audience’s focus. Highlight key points with larger fonts, bold colors, or strategic placement. Organize information logically to enhance comprehension.

Designing a Powerful Closing Slide

End your presentation with a compelling closing slide that reinforces your main message. Summarize your key points, offer a memorable takeaway, or invite the audience to take action. Use visuals that resonate and leave a lasting impression.

Slide transitions and animations can enhance the flow of your presentation and emphasize important content. However, their use requires careful consideration to avoid distractions or confusion.

Enhancing Flow with Transitions

Select slide transitions that smoothly guide the audience from one point to the next. Avoid overly flashy transitions that detract from your content. Choose options that enhance, rather than disrupt, the presentation’s rhythm.

Using Animation to Highlight Points

Animate elements on your slides to draw attention to specific information. Animate text, images, or graphs to appear as you discuss them, helping the audience follow your narrative more effectively.

Avoiding Overuse of Effects

While animation can be engaging, avoid excessive use that might overwhelm or distract the audience. Maintain a balance between animated elements and static content for a polished presentation.

Effective time management is crucial for delivering a concise and impactful conference presentation within the allocated time frame.

Structuring for Short vs. Long Presentations

Adapt your content and pacing based on the duration of your presentation. Clearly outline the main points for shorter talks, and delve into more depth for longer sessions. Ensure your message aligns with the time available.

Prioritizing Key Information

Identify the core information you want your audience to take away. Focus on conveying these essential points, and be prepared to trim or elaborate on supporting details based on the available time.

Practicing Time Management

Rehearse your presentation while timing yourself to ensure you stay within the allocated time. Adjust your delivery speed to match your time limit, allowing for smooth transitions and adequate Q&A time.

Multimedia elements, such as videos, audio clips, and live demonstrations, can enrich your presentation and provide a dynamic experience for your audience.

Integrating Videos and Audio Clips

Use videos and audio clips strategically to reinforce your points or provide real-world examples. Ensure that the multimedia content is of high quality and directly supports your narrative.

Showcasing Live Demonstrations

Live demonstrations can engage the audience by showcasing practical applications of your topic. Practice the demonstration beforehand to ensure it runs smoothly and aligns with your message.

Using Hyperlinks for Additional Resources

Incorporate hyperlinks into your presentation to direct the audience to additional resources, references, or related content. This allows interested attendees to explore the topic further after the presentation.

Engaging with your audience after your presentation can extend the impact of your talk and foster valuable connections.

Leveraging Post-Presentation Materials

Make your presentation slides and related materials available to attendees after the event. Share them through email, a website, or a conference platform, allowing interested individuals to review the content.

Sharing Slides and Handouts

Provide downloadable versions of your slides and any handouts you used during the presentation. This helps attendees revisit key points and share the information with colleagues.

Networking and Following Up

Utilize networking opportunities during and after the conference to connect with attendees who are interested in your topic. Exchange contact information and follow up with personalized messages to continue the conversation.

Preparing for unexpected challenges during your presenting at a conference can help you maintain professionalism and composure, ensuring a seamless delivery.

Dealing with Technical Glitches

Technical issues can occur, from projector malfunctions to software crashes. Stay calm and have a backup plan, such as having your slides available on multiple devices or using printed handouts.

Handling Unexpected Interruptions

Interruptions, such as questions from the audience or unforeseen disruptions, are a normal part of live presentations. Address them politely, stay adaptable, and seamlessly return to your prepared content.

Staying Calm and Professional

Maintain a composed demeanor regardless of unexpected situations. Your ability to handle challenges gracefully reflects your professionalism and dedication to delivering a successful presentation.

Creating environmentally friendly presentations demonstrates your commitment to sustainability and responsible practices.

Designing Eco-Friendly Slides

Minimize the use of resources by designing slides with efficient layouts, avoiding unnecessary graphics or animations, and using eco-friendly color schemes.

Reducing Paper and Material Waste

Promote a paperless approach by encouraging attendees to access digital materials rather than printing handouts. If print materials are necessary, consider using recycled paper.

Promoting Sustainable Practices

Advocate for sustainability during your presentation by discussing relevant initiatives, practices, or innovations that align with environmentally conscious values.

Measuring the success of your conference presentation goes beyond the applause and immediate feedback. It involves assessing the impact of your presentation on your audience, goals, and growth as a presenter.

Collecting Audience Feedback

After presenting at a conference, gather feedback from attendees. Provide feedback forms or online surveys to capture their thoughts on the content, delivery, and visuals. Analyzing their feedback can reveal areas for improvement and give insights into audience preferences.

Evaluating Key Performance Metrics

Consider objective metrics such as audience engagement, participation, and post-presentation interactions. Did attendees ask questions? Did your content spark discussions? Tracking these metrics can help you gauge the effectiveness of your presentation in conveying your message.

Continuous Improvement Strategies

Use the feedback and insights gathered to enhance your future presentations. Identify strengths to build upon and weaknesses to address. Continuously refine your presentation skills , design choices, and content to create even more impactful presentations in the future.

Tip #1 – Exhibit a single idea per slide

Just one slide per concept, avoiding large text blocks. If you can compile the idea with an image, it’s better that way.

Research shows that people’s attention span is limited ; therefore, redirect your efforts in what concerns presentation slides so your ideas become crystal clear for the spectators.

Tip #2 – Avoid jargon whenever possible

Using complex terms does not directly imply you fully understand the concept you are about to discuss. In spite of your work being presented to a knowledgeable audience, avoid jargon as much as possible because you run the risk of people not understanding what you are saying.

Instead, opt to rehearse your presentation in front of a not-knowledgeable audience to measure the jargon volume you are adding to it. Technical terms are obviously expected in a conference situation, but archaic terms or purely jargon can be easily trimmed this way.

Tip #3 – Replace bulleted listings with structured layouts or diagrams

Bullet points are attention grabbers for the audience. People tend to instantly check what’s written in them, in contrast to waiting for you to introduce the point itself. 

Using bullet points as a way to expose elements of your presentation should be restricted. Opt for limiting the bullet points to non-avoidable facts to list or crucial information. 

Tip #4 – Customize presentation templates

Using presentation templates is a great idea to save time in design decisions. These pre-made slide decks are entirely customizable; however, many users fall into using them as they come, exposing themselves to design inconsistencies (especially with images) or that another presenter had the same idea (it is extremely rare, but it can happen).

Learning how to properly change color themes in PowerPoint is an advantageous asset. We also recommend you use your own images or royalty-free images selected by you rather than sticking to the ones included in a template.

Tip #5 – Displaying charts

Graphs and charts comprise around 80% of the information in most business and academic conferences. Since data visualization is important, avoid common pitfalls such as using 3D effects in bar charts. Depending on the audience’s point of view, those 3D effects can make the data hard to read or get an accurate interpretation of what it represents.

Tip #6 – Using images in the background

Use some of the images you were planning to expose as background for the slides – again, not all of them but relevant slides.

Be careful when placing text above the slides if they have a background image, as accessibility problems may arise due to contrast. Instead, apply an extra color layer above the image with reduced opacity – black or white, depending on the image and text requirements. This makes the text more legible for the audience, and you can use your images without any inconvenience.

Tip #7 – Embrace negative space

Negative space is a concept seen in design situations. If we consider positive space as the designed area, meaning the objects, shapes, etc., that are “your design,” negative space can be defined as the surrounding area. If we work on a white canvas, negative space is the remaining white area surrounding your design.

The main advantage of using negative space appropriately is to let your designs breathe. Stuffing charts, images and text makes it hard to get a proper understanding of what’s going on in the slide. Apply the “less is more” motto to your conference presentation slides, and embrace negative space as your new design asset.

Tip #8 – Use correct grammar, spelling, and punctuation

You would be surprised to see how many typos can be seen in slides at professional gatherings. Whereas typos can often pass by as a humor-relief moment, grammatical or awful spelling mistakes make you look unprofessional. 

Take 5 extra minutes before submitting your slide deck to proofread the grammar, spelling, and punctuation. If in doubt, browse dictionaries for complex technical words.

Tip #10 – Use an appropriate presentation style

The format of the conference will undoubtedly require its own presentation style. By this we mean that it is different from delivering a conference presentation in front of a live audience as a webinar conference. The interaction with the audience is different, the demands for the Q&A session will be different, and also during webinars the audience is closely looking at your slides.

Tip #11 – Control your speaking tone

Another huge mistake when delivering a conference presentation is to speak with a monotonous tone. The message you transmit to your attendees is that you simply do not care about your work. If you believe you fall into this category, get feedback from others: try pitching to them, and afterward, consider how you talk. 

Practicing breathing exercises can help to articulate your speech skills, especially if anxiety hinders your presentation performance.

Tip #12 – On eye contact and note reading

In order to connect with your audience, it is imperative to make eye contact. Not stare, but look at your spectators from time to time as the talk is directed at them.

If you struggle on this point, a good tip we can provide is to act like you’re looking at your viewers. Pick a good point a few centimeters above your viewer and direct your speech there. They will believe you are communicating directly with them. Shift your head slightly on the upcoming slide or bullet and choose a new location.

Regarding note reading, while it is an acceptable practice to check your notes, do not make the entire talk a lecture in which you simply read your notes to the audience. This goes hand-by-hand with the speaking tone in terms of demonstrating interest in the work you do. Practice as often as you need before the event to avoid constantly reading your notes. Reading a paragraph or two is okay, but not the entire presentation.

Tip #13 – Be ready for the Q&A session

Despite it being a requirement in most conference events, not all presenters get ready for the Q&A session. It is a part of the conference presentation itself, so you should pace your speech to give enough time for the audience to ask 1-3 questions and get a proper answer.

Don’t be lengthy or overbearing in replying to each question, as you may run out of time. It is preferable to give a general opinion and then reach the interested person with your contact information to discuss the topic in detail.

Observing what others do at conference events is good practice for learning a tip or two for improving your own work. As we have seen throughout this article, conference presentation slides have specific requirements to become a tool in your presentation rather than a mixture of information without order.

Employ these tips and suggestions to craft your upcoming conference presentation without any hurdles. Best of luck!

1. Conference PowerPoint Template

Use This Template

2. Free Conference Presentation Template

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

The beauty of data visualization

TED's secret to great public speaking

How to speak so that people want to listen

How great leaders inspire action

• Documentation

The Go-To Guide on How to Structure a PowerPoint Presentation

• Clarity for Your Audience
• Better Retention
• Confidence as a Presenter
• Introduction
• Create Slide Sections
• Use the Outline View
• Create a Table of Contents
• Common Pitfalls and How to Avoid Them
• Craft An Impactful PowerPoint Presentation

Think about a fancy building that looks incredible from the outside but lacks a strong foundation. It won’t last long or work well. Similarly, having beautiful slides is not enough in PowerPoint presentations if you don’t organize them properly.

In this article, we’ll talk about how to set up a PowerPoint presentation correctly. We’ll explain what important parts it should have and give you practical tips on arranging your slides to make them effective. These practical ideas will help you organize your slides better and make it easier to create them. 

Let’s dive in and understand why a good PowerPoint structure is so important.

Why Structuring PowerPoint Presentations is Important?

1. Clarity for Your Audience

Imagine telling a story with all the words mixed up. It would not be very clear. That’s how it feels for your audience when your slides are not structured. When your presentation has a clear beginning, middle, and end, people can follow along much better. They know where you’re starting, what’s coming next, and what you’ve concluded.

2. Better Retention

Research tells us that structured information is 40% more likely to be remembered than information everywhere. So, if you want your audience to remember your key points, structuring your slides is essential. It’s like putting important items in labeled boxes – easier to find and remember.

3. Confidence as a Presenter

A structure also benefits you as the presenter. It’s like having a map that guides you through the presentation. You know what’s coming next, which helps reduce nervousness and keeps you from getting lost in your talk.

4. Engagement

A well-structured presentation is more engaging. People are more likely to pay attention and stay interested when they can follow a clear flow of information. It’s like a good movie – it keeps you hooked because it makes sense.

Therefore, structuring your PowerPoint presentation is like giving your audience a clear roadmap. It helps them understand your message, remember it, and keep you on track as the presenter. So, if you want your presentation to succeed, take the important step of structuring it properly.

Typical PowerPoint Presentation Structure 

The introduction is like the opening act of a performance, and it’s super important because it tells your audience what they’ll learn from your presentation. Here are the different slides you need to include in the beginning:

• The Title: Start your presentation with a clear and captivating title. It sets the stage for what your audience can expect. You can add a brief description under the title.
• A Table of Contents / Main Menu: A table of contents or main menu slide is like the map of your presentation. It provides your audience with an overview of what topics you’ll cover. It is especially helpful for longer presentations. You can easily make your presentation more engaging by using hyperlinks. This means your viewers can pick which part they want to see next by clicking on it, just like choosing a chapter in a book.
• Objectives: Clearly state what you aim to achieve with your presentation. It’s like telling your audience what to expect and why it matters. For example, if you’re giving a presentation about a new project, your objective could be to gain approval and support from your team.
• Definitions (Optional): Consider including a definitions slide if your presentation involves specific terms or concepts your audience may not know.

Main Content : The body of your presentation is where the real meat of your topic resides. Here’s how you can structure it effectively:

• Introduction to Topics : Start by introducing the main topics or sections you’ll cover. Think of this as the roadmap within your presentation. For instance, if you’re discussing the benefits of a new product, you might have sections like “Product Features,” “Market Opportunities,” and “Customer Feedback.”
• Content Slides : Each main topic or section should have its series of content slides. These slides delve into the details, providing information, examples, and visuals. 
• Numbering:  You should number your points according to priority. (1,2,3..)
• Narration: Narrate each slide like a story from beginning to end. 
• Time Frame: You should place the slides in the time frame (Past, Present, Future)
• Problem-Solving : Explain a problem, talk about how it affects things, and then offer solutions to fix it.
• Transitions : Use transitional slides to guide your audience smoothly between sections or topics. 
• Visuals : Incorporate visuals like images, diagrams, and charts to enhance understanding and engagement. 

A strong conclusion wraps up your presentation nicely. It recaps the important things you discussed and reminds your audience what they should take away. Here are some slides you might consider including:

• Summary and Takeaways: The conclusion is where you tie everything together. Summarize the key points you’ve discussed in the body of your presentation. Reinforce your main message and objectives.
• Call to Action (Optional) : Depending on the nature of your presentation, you should include a call to action slide. It could be an invitation for questions, a request for feedback, or a specific action you want your audience to take after the presentation.
• Closing Remarks: End your presentation with some closing remarks. Thank your audience for their attention and participation. It helps create a sense of closure and leaves a positive impression.

Remember, while this structure is typical, it can be adapted to suit your specific presentation and audience. Flexibility is key. Ensure your slides are visually appealing, easy to read, and not overcrowded with text. Keep your audience’s attention by using a clear structure, engaging visuals, and a well-planned delivery. 

By following this structure and considering your audience’s needs, you’ll be well on your way to creating a successful PowerPoint presentation.

Technical Tips for Structuring in PowerPoint

1. Create Slide Sections

When dealing with a big PowerPoint presentation, organizing it into sections that you can easily collapse or expand is helpful. This makes it neater and easier to work on. Here’s how you can do it in simple steps:

Create a Section :

• Find the slide in your list where you want to start a new section.
• Right-click on that slide.
• From the menu that appears, choose “Add Section.” It will create a new section.
• You’ll see it’s named “Untitled Section.” To give it a proper name, right-click on it and select “Rename Section.” Then, type in the name you want.
• If you need more sections, you can repeat this process to create and name them.

Move Sections :

•   Sometimes, you might want to change the order of your sections.
•   To do this, right-click on the section name you want to move.
• You’ll see options to “Move Section Up” or “Move Section Down.” Choose the one that suits your needs to shift the section.

Collapse or Expand Section

•   If you have a lot of sections and want to focus on one, you can collapse the others.
• To collapse a section, click on the little collapse icon (usually a small triangle or arrow) to the left of the section name.
• You can collapse or expand all the sections by right-clicking on any section name and selecting “Collapse All” or “Expand All.”
• You can access these settings by going to the “VIEW” tab and choosing “Slide Sorter.” It’s like putting different presentation parts into folders to keep things tidy and organized.

 2. Use the Outline View

Another way to organize your PowerPoint presentation while editing it is by using “Outline View.” Here’s how you can use it in simple terms:

• You can find Outline View in the “VIEW” tab of PowerPoint.
• When you switch to Outline View, you won’t see the sections, but you will see each slide’s titles and main text. It gives you a quick look at what’s on each slide. You have the text on the left, and on the right, you see how your slides look.
• You can edit your presentation directly in this view. If you want to change the text, you can do it here without going to each slide.
• The text must be in a “text placeholder” to appear in the outline. A text placeholder is a box with text like “Click to add text” or “Click to add title.” These show up when you use a standard layout for your slides.
• You can also change the order of your text. For example, if you have a bullet point that you want to turn into a slide title or vice versa, you can do it. Just right-click on the title or text to see options like “Promote” and “Demote.” Promote moves text up, and Demote moves it down.
• One thing to be careful about is demoting a title. If you do this, it will delete the original slide and move the title and text to the slide next to it. So, make sure you want to do that.
• Unfortunately, you can’t change the order of your slides in Outline View. You can only promote or demote text within slides, not entire slides.

Think of Outline View as a way to quickly see and edit the text in your presentation without getting lost in all the slides. It’s like having a summary of your content that you can work with easily.

3. Create a Table of Contents

Creating a table of contents in a PowerPoint presentation can make it easy for your viewers to navigate through it. While PowerPoint doesn’t offer an automatic table of contents feature, you can create one manually with these steps:

• Insert a Table of Contents Slide : Start by inserting a table of contents slide on the title or a blank slide. Add a new slide by pressing “New Slide” on the ribbon. Once you’ve added the slide, select all its objects and delete them.
• Right-click anywhere in the outline pane.
• Choose “Collapse” and then “Collapse All.” It will show only the slide titles.
• Click Ctrl+A to select all the slide titles, then press Ctrl+C to copy them.
• Paste the Titles : Go to your table of contents slide and press Ctrl+V to paste the copied slide titles. If you have too many titles that don’t fit on one page, you can divide the table of contents into two columns or spread it across two slides.
• ·       Select the title of the first chapter on your table of contents slide.
• ·       Right-click and choose ” the link.”
• ·       Press “Place in This Document” on the left-hand menu in the open window.
• ·       Then, choose the slide corresponding to the first chapter and click “OK.”
• ·       You must repeat this procedure to link all the chapters to their respective slides.

Creating a manual table of contents ensures viewers can jump to different parts of your presentation by clicking on the linked titles. It’s a helpful way to enhance navigation in your PowerPoint presentation.

Common Pitfalls and How to Avoid Them 

• Overloading Slides with Text : One big mistake is cramming too much text onto slides. Use concise bullet points, visuals, and speaker notes for additional details to avoid this.
• Ignoring Visual Design : Neglecting visual appeal can make your presentation dull. Use consistent fonts, colors, and graphics to make your slides visually engaging but not overwhelming.
• Complex Charts and Graphs : Overly complex charts must be clarified for the audience. Simplify visuals and use clear labels. Consider breaking complex data into multiple slides if needed.
• Too Many Animations : Excessive animations can distract from your message. Use animations sparingly and purposefully to emphasize key points.
• Lack of Rehearsal : Not rehearsing leads to stumbling during the actual presentation. Practice your delivery multiple times to ensure a smooth flow.
• Ignoring Your Audience : Failing to consider your audience’s needs and knowledge level can result in a presentation that doesn’t resonate. Tailor your content to your audience’s background and interests.
• Skipping a Clear Structure : Your presentation can feel disjointed without a logical structure. Follow the introduction, body, and conclusion structure, and use transitions to connect ideas.
• Technical Glitches : Technical issues like malfunctioning equipment or unreadable fonts can disrupt your presentation. Always have a backup plan and test your setup beforehand.
• Reading Slides Aloud : Reading slides word-for-word is boring. Use slides as visual aids, and speak naturally to engage your audience.
• Neglecting Q&A Preparation : Not preparing for questions can leave you confused. Anticipate possible questions and rehearse answers.

In conclusion, structuring a PowerPoint presentation is as vital as its content. A well-organized presentation helps your audience understand and retain information while keeping you, the presenter, on track. 

Remember to create sections, utilize Outline View for efficient editing, and add a table of contents for easy navigation.

Avoid common pitfalls like information overload, design neglect, and technical glitches. Instead, focus on engaging visuals, practice, and audience-centered content.

By implementing these strategies and maintaining a clear structure, you can create compelling presentations that captivate your audience and effectively convey your message. Your next PowerPoint presentation can be a powerful tool that informs, persuades, and leaves a lasting impact.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

The Presenter's Guide to Nailing Your Next PowerPoint

Updated: July 27, 2022

Published: February 11, 2021

Have a presentation coming up that involves PowerPoint slides? Creating the content and design for a new presentation can be a daunting task.

Between outlining, deciding on a design, filling it out, and finalizing the details, it's not uncommon for a few questions to pop up.

Where's the best place to start? Are some steps better to take before others? How can you make sure you aren't missing anything? And how on earth do you master those essential -- yet slightly technical -- design tricks that can take a presentation from good to great?

We're here to make the process a little easier for you. We've talked to some of the best presenters at HubSpot and have included their tips throughout this blog.

With the following tips in your arsenal, you'll be able to navigate PowerPoint much more fluidly and give a standout presentation that'll leave your audience wanting more.

How to Structure a Powerpoint Presentation

1. decide on a working title and the main takeaways..

Beyond picking a topic, your first step should be coming up with a working title for your presentation. A working title is more specific than a topic: Think "How the Right Nutrition Can Strengthen Your Kids' Bones" instead of "Raising Healthy Kids." Keep in mind that a compelling presentation title is much like a compelling blog post title : short, accurate, and valuable.

Once you've got your working title, make a list of the main takeaways of your presentation to begin to give it some structure. This'll help you stay focused when writing your outline and elaborating on those sections.

Aja Frost, the Head of English SEO at HubSpot, says, "I try to structure my presentations around a story. Not only does this make the presentation more memorable and engaging, it's also easier to figure out which information is relevant."

To do this, Frost says to pick a protagonist. She adds, "It might be your team, your audience, your customer.... Then, identify the rising action, problem, climax, and falling action. It's just like grade school. This structure works whether you're talking about an accomplishment, a challenge, a big question—anything, really."

2. Create a short text outline with your audience in mind.

Once you have your main takeaways and your story in mind, it's time to begin outlining the content of your presentation in more detail, while keeping your specific audience in mind. A presentation on any topic should sound different if you're speaking to an audience of college students versus an audience of investors, for example. The tone, words, design, and delivery of your presentation should all cater to your specific audience for maximum impact.

Ask yourself: What do your audience members already know? What new information can you teach them? What are they expecting from your presentation? What's going to be interesting to them? What will keep them focused and engaged? Then, make choices during every stage of the presentation process accordingly.

Justin Champion, a content professor at HubSpot, says, "Before diving into a presentation, I create an outline of how it'll flow. I do this by creating an intro (what they're going to learn), the body (what they're learning), and finish with a conclusion (recap what they just learned) I use bullet point slide a lot for talking points I can expand on. Pro tip: use animations to guide the story. For example, instead of showing all the bullets at once, click through to each via animation."

3. Formulate your content as a narrative, if possible.

This may not apply for more formal presentation that have rigid structures (like performance reports), but for presentations that have more flexibility, presenting your content as a narrative can be much more compelling.

Stories appeal to people's emotional side in ways that information, facts, and figures can't. They help you relate to your audience -- and in turn, they'll make you and your message far more interesting to your audience. They also help make complicated concepts more easily understandable to your audience, who may not share the same experience level or work in the same industry.

Kyle Jepson, a senior professor at HubSpot, says, "Since I’m an educator, I always structure my presentations around the learning outcomes I want to achieve. If there are three things I want my listeners to understand at the end of the presentation, I’ll have three sections. Whenever possible, I put some sort of interactive element at the end of each section to assess their understanding. In a virtual event, this might be a poll or a question for people to respond to in the chat. In an in-person setting, workshop activities or small-group discussions work well."

4. Collect data and examples.

While sweeping statements can help you set the stage, supporting those statements with evidence will make your argument more interesting and credible. Data and examples give your argument content, and people will understand what you're saying much better.

But don't just slap random stats on your slides and expect to "wow" your audience. Be sure your data comes from a reputable source and that you're presenting it in a way that's easy to understand, like through accurate charts and graphs.

Finally, don't overwhelm your audience with too much data. According to psychologist George Miller , we can only remember approximately five to nine bits of information in our short-term memory at any given time. Keep that in mind as you collect your evidence.

5. Engage with your audience.

During a presentation, it's important to connect with your audience. But how can you do that when you're just talking at them?

Anni Kim, an INBOUND professor at HubSpot, says, "Staying engaged during a virtual presentation is tough, so provide plenty of opportunities for participation. You should add a slide at the beginning that points out how people can take advantage of the chat and ask questions throughout the presentation."

Once you've set the expectations, keep up on the chat and answer questions as they arise.

Now that you have a structure in mind, you'll start to write the content. Below, we'll give tips for how to start and end your presentation.

How to Start a Powerpoint Presentation

1. start with a story..

Not to be repetitive, but storytelling is one of the best ways to capture your audience's attention in general. Presentations are no different. Starting with a hook is a great way to get your audience invested in your content.

Champion says, "The best way to start a presentation is with an interesting story that connects to the content. A great way to keep you audience engaged is to make the content interesting."

2. Be yourself.

On the other hand, while you want to tell a story, you also want your audience to connect with you as the presenter.

Jepson says, "During the introduction, I think one of the most important things to do is to set expectations for your style as a presenter. You don't always need to start with a joke or a story. Start out by being you, and then keep being you for as long as you’re on stage."

3. Include surprising or unusual information at the beginning.

While you'll most likely use a standard approach with session title, presenter's bio, and an agenda, you don't want your audience to get bored.

Jepson adds "I think the standard approach (session title, presenter’s bio, agenda) is pretty effective except that it’s usually super boring. I try to include the standard information but sprinkle in things that are surprising or unusual."

Some examples include:

• Adding a photo of your family on the About Me slide. "A lot of presenters put a picture of themselves on their About Me slide. But I think that’s silly because I’m standing right there," Jepson says. "If people don’t know what I look like, they will by the end of the presentation! So I’ve started putting a picture of my wife and kids on that slide and saying something sweet or silly about that."
• Asking people to use their phones. "A lot of in-person presentations start with a request to silence cell phones," Jepson comments. "Sometimes I’ll do the opposite and say something like, 'Before we get started, I want you all to pull out your phones. You probably think I’m going to ask you to silence them. But I’m not. I’m here from HubSpot, and I’m here to help you however I can. So if there’s anyone from your team who might have questions or need help from a HubSpotter, I want you to send them a message and tell them to send their questions to you before we get to the Q&A section of presentation. To give you time to do this, I’m going to send a text to my wife to let her know I made it here safely.' And then I’ll literally pull out my phone and send a text message on stage."

Now that you've structured your post and have ironed out the details of your introduction, it's time to work on the end of the presentation.

How to End a Powerpoint Presentation

1. recap what the audience has learned..

First and foremost, the end of your presentation should tie everything together.

Champion adds, "Recap what they just learned, explain next steps based on learnings, and offer any associated resources to continue learning."

This will help people remember the content and give them resources to learn more or reach out if they have questions.

2. Q&A.

Another great way to end a presentation is with a Q&A.

Jepson remarks, "I always end with Q&A. The only tricky thing about that is knowing how to cut it off if you’re getting more questions than you have time to answer or if you aren’t getting any questions at all. In both of those situations, I do essentially the same: I cut it off and tell people to come talk to me individually."

For in-person meetings, Jepson will tell the audience to come find him after the presentation to ask more questions. However, for virtual meetings, he'll let people know how to reach him, whether that's via LinkedIn or email.

3. Call to action.

Calls to action are an important component of any piece of content and presentations are no different. What do you want your audience to do with this information?

In your recap, include actionable ways for your audience to incorporate your information into their day-to-day (if applicable). You can also let people know to reach out to you with questions so they know the next steps in case they want to discuss the presentation further.

Now that you have an idea of what you're going to be talking about and how you'll be laying it out, it's time to open up a new PowerPoint presentation and apply those basic design elements.

Outlining Your PowerPoint Design

1. pick a color scheme..

Before you begin translating your text outline into PowerPoint, you'll want to start by adding some very basic design elements to your PowerPoint slides. First, choose a color scheme -- one that has enough contrast between colors to make colors stand out. Whether you decide to use two, three, or four different colors in your presentation is up to you, but certain color combinations go together better than others. Read the sections on creating color schemes in this blog post to figure out a good color combination.

Image Source

2. Design your slide backgrounds.

In PowerPoint, less is more. You don’t ever want to let the design distract from your message. But at the same time, you want to get more creative than a plain, white background -- even if you're going for a very simple design.

The three main ways to add a background design to a PowerPoint presentation are: 1) to use a predesigned template from PowerPoint; 2) to create a custom background using a solid color; or 3) to create a custom background using an image. Here's how to do each of those things.

(We also have a few general PowerPoint templates available for download here , which come with a series of videos to teach you some basic PowerPoint creation tips.)

How to Browse Predesigned Templates in PowerPoint

PowerPoint comes with a series of predesigned templates to choose from.

To browse these templates on a Mac: Click on the slide or slides you want to add the background to. Then, click the "Themes" tab at the top of the screen.

You can either scroll through your options up there, or you can access the themes gallery in a bigger window by hovering your mouse over the theme previews and clicking the dropdown arrow that appears below them.

Right-click the background style that you want. To apply the background style to the selected slides, click "Apply to Selected Slides." To apply the background style to all of the slides in your presentation, click "Apply to All Slides."

To browse these templates on a PC: Click on the slide or slides you want to add the background to. Then, click the "Design" tab at the top of the screen. In the "Background" group, click the arrow next to "Background Styles" to open up the theme gallery.

Pro Tip: You can also apply any PowerPoint template you already have as a theme, even if it doesn't show up in the theme gallery. To do that, click the "Browse Themes" option you'll find at the bottom of the dropdown themes gallery, and navigate to wherever the given presentation, template, or theme is located on your computer. Then, click "Apply."

How to Create a Custom Background Using a Solid Color

Want your slide background to be a simple, solid color? The steps to do this are almost identical on a Mac and a PC.

Simply right-click the slide(s) you want to add a background color to, then click "Format Background." In the window that appears, click "Fill" and then "Solid." Notice you can also adjust the gradient or make the background a pattern. Click "Apply" at the bottom to apply the changes.

How to Create a Custom Background Using an Image

Sometimes, making the slide background a high-definition image can really make that slide pop. It also encourages you to cut down on text so that only a few keywords complement the image. PowerPoint makes it easy to create a custom background using an image you own.

First, choose your image. Size matters here: Be sure it's high resolution so that it can fill your slide without becoming blurry or distorted. Here are the 17 best free stock photo sites to help you find some large, great quality images.

To create a custom background using an image on a Mac: Click the slide that you want to add a background picture to. To select multiple slides, click a slide and then press and hold CTRL while you click the other slides.

Next, click the "Themes" tab at the top of your screen. In the "Theme Options" group, click "Background," then "Format Background."

In the window that appears, click "Fill," then "Picture or Texture." To insert a picture from a file, click "Choose Picture..." and then locate and double-click the picture you want to insert. If you want to use this picture as a background for just the slides you selected, click "Apply." If you want to use the picture as a background for all the slides in your presentation, click "Apply to All."

To create a custom background using an image on a PC: Click the slide that you want to add a background picture to. To select multiple slides, click a slide and then press and hold CTRL while you click the other slides.

Next, click the "Design" tab at the top of your screen. In the "Background" group, click "Background Styles," then "Format Background."

In the window that appears, click "Fill," then "Picture or texture fill." To insert a picture from a file, click "File" and then locate and double-click the picture you want to insert. If you want to use this picture as a background for just the slides you selected, click "Close." If you want to use the picture as a background for all the slides in your presentation, click "Apply to All."

Filling In the Content

1. fill in the text on your slides using concise language..

Your slides are there to support your speech, not replace it. If your slides contain too much information -- like full sentences or (gasp) paragraphs -- then your audience members won't be able to help but read the slides instead of listening to you. Plus ... that's boring. Instead, use slides to enhance keywords and show visuals while you stand up there and do the real work: telling a story and describing your data.

When it comes to your slide text, focus on the main phrases of a bullet point, and cover details verbally. We recommend using up to three bullet points per slide and making any text as simple and concise as possible. A good rule of thumb is this: If you're using more than two lines per slide or per idea, then you've used too much text. Depending on the type of presentation, two lines might even be a little text-heavy.

Are you planning on sending your slides to your audience afterward? If you're concerned about putting enough information on the slides for people to understand your presentation when they go back to it later, you can always add little details into the slide notes in PowerPoint. You can find the Notes pane at the bottom of your PowerPoint screen, right below your slides. Click and drag the edge of the pane to make it larger or smaller.

2. Brainstorm your final title with someone else.

Once all your content is there, you're ready to finalize your title. First, refine your working title as best you can on your own. Is it compelling and interesting enough to engage your audience from the very start? Does it accurately reflect your presentation?

Next -- and this is important -- connect with someone else to brainstorm the final title together. Read this blog post for a helpful walkthrough on writing a great title and title brainstorming with others.

Filling In Your PowerPoint Design

1. choose a font that's easy to read..

Choose either one font to use throughout your presentation, or two (one for your headers and one for your body text) that contrast each other well. Here's a list of 35 beautiful fonts you can download for free to get you started.

If you decide on two fonts, your header font should be bold and eye-catching, and your body text font should be simple and easy to read. (For more guidance on what fonts work best together, take a look at this visual guide .)

2. Embed your font files.

Fonts changing from one computer to another is one of the most common problems PowerPoint presenters have -- and it can really mess up your presentation and flow. What's actually happening in this case is not that the fonts are changing; it's that the presentation computer just doesn’t have the same font files installed .

If you’re using a PC and presenting on a PC, then there is a smooth workaround for this issue. When you involve Mac systems, the solution is a bit rougher.

On a PC: When you save your PowerPoint file, click "Save As" and then "Save Options." Then, select the "Embed TrueType fonts" check box and press "OK." Now, your presentation will keep the font file and your fonts will not change when you move computers (unless you give your presentation on a Mac).

On a Mac: In PowerPoint for Mac, there's no option to embed fonts within the presentation. So unless you use ubiquitous typefaces like Arial or Tahoma, your PowerPoint is likely going to encounter font changes on different computers. The best way to avoid this is to save the final version of your presentation slides as JPEGs, and then insert those JPEGs onto your PowerPoint slides. In other words, make each slide a JPEG picture of your slide. (Note that the file size of your PowerPoint will increase if your presentation includes a lot of JPEGs.)

Mac users can easily drag and drop the JPEGs into PowerPoint. If you don't use actions in your presentation, then this option works especially well.

If you want your presentation to appear "animated," then you'll need to do a little tinkering. All you need to do is save JPEGs of each "frame" of the animation. Then, in your final presentation, you'll just display those JPEGs in the order you'd like the animation to appear. While you'll technically have several new slides in place of one original one, your audience won't know the difference.

If you're a Mac user and want to use this option, then be sure to add this to your checklist as the final step.

3. Adjust the font sizes.

Once you've chosen your font, you can start playing around with font size. Carefully choose the font sizes for headers and text, and consistently use the same font face and sizes on all your slides to keep things clean and legible. Be sure your font is big enough so even the audience members in the way back of the room can read them.

4. Adjust line and character spacing.

The biggest PowerPoint no-no is using too much text on a slide. The most effective slides use text sparingly and present it in a way that's easy to read. One trick to make text more legible without changing the font size or layout is to increase or decrease the space between each line and each letter.

To adjust line spacing:

Select the text you'd like to adjust. On the "Home" tab, in the "Paragraph" group, click "Line Spacing" and choose "Line Spacing Options." In the Paragraph dialog box's "Spacing" section, click the "Line Spacing" dropdown list and choose "Exactly." In the "At" text box, adjust the value accordingly. Click "OK" to save your changes.

To adjust character spacing:

Select the text you want to change. Then, on the "Home" tab, find and click the "Font" button." Choose "Character Spacing Options" from the dropdown menu. Adjust spacing as needed.

5. Add images.

Great visual cues can have a huge impact on how well your audience understands your message. Using gorgeous images in a slide presentation is the perfect way to keep things interesting.

It's important, though, that you don't use images to decorate. This is a very common mistake. Remember: Images are meant to reinforce or complement your message, but they can be distracting. Focus on finding high resolution images so that they look good when expanded without becoming blurry or distorted.

If you don't have your own images to use, check out our roundup of the 17 best free stock photo sites .

Pro Tip: If you're finding that the background of an image is distracting, you can actually remove it before putting it into your presentation directly inside PowerPoint -- no Photoshop required. Read this blog post for instructions .

6. Use multimedia, but sparingly.

Using multimedia in your presentation, like video and audio, can be an effective way to capture your audience's attention and encourage retention of your message. In most cases, it's best to avoid using more than one or two video or audio clips so you don't detract from your talk or your message.

PowerPoint lets you either link to video/audio files externally, or embed the media directly in your presentation. You should embed these files if you can, but if you use a Mac, you cannot actually embed the video. We'll get to that in a second.

PC users: Here are two great reasons to embed your multimedia:

• Embedding allows you to play media directly in your presentation. It'll look much more professional than switching between windows.
• Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

Mac users: You need to be extra careful about using multimedia files. You'll always need to bring the video and/or audio file with you in the same folder as the PowerPoint presentation. It’s best to only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder. You can also record voiceovers for your presentation or hire a voice actor through Voice123 .

If your presentation is going to be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format . That can get complicated, so if you want to use PowerPoint effectively, consider using the same operating system for designing and presenting no matter what (if that's something you can control).

7. Design your title slide.

The title of your presentation is often the first impression it gives off -- especially if it's going to be on display as people file in to your presentation -- so it's important to put some time and careful thought into its design.

Here are 20 layout ideas for PowerPoint title slides from Chris Lema :

8. Add any consistent elements, like your company logo.

There's a reason this is at the end. If you add things like your logo that you want to be in the same place on every slide, any adjustments you make to individual slides could slightly alter the alignment ... and you'll have to go back and adjust them all over again.

Preparing For the Presentation

1. review and edit your slides..

Spend some time on your own flipping through your slides while practicing your talk. Make sure you can check all of the following off the list:

• Your slides flow well and align with your talk.
• Your slides are free of all grammatical, formatting, or design errors.
• Your multimedia files work.
• You've double-checked any mathematical calculations you made yourself.
• You've properly attributed any statistics, data, quotes, ideas, etc. to the original source.
• You've double-checked you're actually allowed to use the photos/images you used . (Don't skip this step. Here's a cautionary tale about internet copyright law .)
• You're sure nothing in your presentation could potentially harm any of your partners, stakeholders, audience members, or your company.
• You've checked with a friend that nothing in your presentation might offend certain people in your audience -- or, if so, that it's worth it.

2. Know your slides inside out.

The best presenters don't read off your slides, so it's important to prepare and practice your presentation ahead of time. You never want to be the person finalizing your talk or presentation half an hour before an event ... that's just poor planning. Plus, what if the projector fails and you have to give your talk without slides? It can happen, and if does, you'll be incredibly happy you spent so much time preparing.

3. Practice using "presenter view."

Depending on the venue, you might have a presenter's screen available to you in addition to the main projected display that your audience can see. PowerPoint has a great tool called "Presenter View," which includes an area for notes, a timer/clock, a presentation display, and a preview of the next slide.

Make sure "Presenter View" is turned on by selecting it in the "Slide Show" tab of your PowerPoint.

To practice using "Presenter View," open the "Slide Show" tab within PowerPoint. In the "Presenter Tools" box, click "Presenter View."

4. Bring your own laptop and a backup copy of your presentation.

This isn't just a bonus step -- it's an essential one. Technology can mess up on you, and you need to be prepared. Between operating systems or even between different versions of Microsoft Office, PowerPoint can get a little wonky. One way to avoid problems is to ensure you have all the right hardware with you. Bring along your own laptop when you're presenting, just in case.

Even if you bring your laptop, but especially if you for some reason cannot, bring a backup copy of your PowerPoint file on a flash drive.

What other tips do you have for nailing PowerPoint presentations?

Editor's note: This post was originally published in October 2015 and has been updated for comprehensiveness.

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Structuring your presentation

Having worked out your key message and main points, the next stage is to structure the content of your presentation. Just like other forms of academic writing, a presentation can be divided into three parts: an introduction detailing the purpose and structure of the talk; a body covering the main points; and a conclusion summarising and highlighting the significance of your talk. A template for your talk is given in the Presentations structure document. 

Introduction

You may wish to capture the audience's interest and attention with a story or commentary on a current development that raises an important question / problem / dilemma. Or, you may first wish to frame your talk with brief context / background, and then swiftly transition into a concise explantion of the issue / problem or debate that your key message addresses. In either case, the next step in your introduction is to clearly state the purpose or key message of the talk, for example using the following prompts.

• 'Today I would like to talk about a highly contested issue...'
• 'This question is central to understanding...'
• 'I will make the case that...'

If necessary, limit the scope of the presentation:

• 'Although there are several theories, this talk will only focus on two ...'
• 'focuses only on the private sector as opposed to the public sector ...'
• 'Implementation, rather than policy formation, will be considered ...'

Signpost the structure/approach of the talk:

• 'My case is based on three main points. Firstly...The second point is that...This will then lead me to...Finally...'

This part of the talk provides the support for your main message. You should discuss each of your main points in a clear and logical order. As you do, be sure to explain how these points relate to each other and your key message:

• 'Turning to the next point...'
• 'Another important consideration is that...'
• 'Having examined...I'd now like to talk about...'

All necessary concepts and terms need to be defined and explained before being used. Examples can be used to effectively illustrate your points.

Signpost that you have reached the end of the talk:

• 'In conclusion...'
• 'I'd like to finish by...'

Summarise the key points covered. In the process, remind the audience of the significance of the topic, the aims of your talk and demonstrate how you have met the aims. Thank the audience for their attention and invite them to comment or ask questions.

Acknowledging others ideas

As with all academic work, if you use other people's ideas, images, data etc, then you must appropriately acknowledge it in your presentation. You do this through your spoken words or supply references on your visual aids. In text references can be kept brief to enable the audience to read. You should also include a reference list slide at the end of your presentation. See referencing resources for more information.

Working with visual aids >>

Presentations

Working with visual aids

Delivering the presentation

Reference Documents

• Simple presentation template (DOCX, 64.34 KB)
• Detailed presentation template (DOCX, 66.58 KB)

Use contact details to request an alternative file format.

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Preparing And Presenting a Seminar - A Guide.

Related Papers

Udeme Usanga

The primary objective of seminar presentation is to enhance presentation skills when persuading, educating, or informing an audience. Specifically, it provides a focus on the fundamental aspects of a quality academic, professional and business communications including structure, preparation and strategy for delivery, using visual aids, and handling question and answer sessions. The presenter/student practices by preparing and delivering an ideal real-life academic/business presentation. Strict adherence to the instructions outlined allows the presenter to evaluate his/her progress and alter any distracting behaviours before and during presentation. It also enables the participant to learn by doing. The aim of this paper is to introduce students to simple principles on how to plan, writs and present their findings as technical conference papers, then act as the mini-conference programme committee members in reviewing each other's submissions. Finally, in addition to the model itself, description of some variations in instantiation and an assessment of the benefits of this general approach and recommendation for adoption by faculties and educators are proffered. Introduction Rarely are the three pillars of academia-research, teaching and service-addressed together, within one intellectually cohesive context in the graduate curriculum. Such a context is important for exposing students to the interrelationships among these facets. Oftentimes, people are confused what a seminar, workshop or conference means. They are sometimes considered to mean the same thing. However, workshop is a brief intensive educational programme for a relatively small group of people that focuses on techniques and skills in a particular field. Seminar on the other hand is a meeting of a group of advanced students studying under a professor/officer with each doing original research and all exchanging results of their findings through reports and discussions. A conference is a meeting of two or more persons/bodies organized for the benefit of discussing matters of common concern, which usually involves formal interchange of views.

Mariela Arredondo

Graduate students at the University of Massachusetts Amherst redesigned their departmental seminar series to increase diversity, equity, and inclusion, and other institutions could do the same.

Sarbjeet Khurana

DESCRIPTION A description of a seminar for writing up thesis at HCMC Open university

New Directions for Adult and Continuing Education

Marwa A MED

Lennart Hellspong

Dr.Suraksha Bansal

The term workshop has been borrowed from engineering. There are usually workshops in the engineering. In these workshops persons have to do some task with their hand to produce something, Question Bank Workshops are organized in education to prepare questions on the subject. The designers are given knowledge and training for preparing questions in the workshop. Teaching is a continuum from conditioning to indoctrination and training. The new innovations and practices of education are introduced by organizing workshop in which teachers are trained to use new practices in their teaching learning process. The workshops are organized to develop the cognitive and psychomotor aspects of the learner regarding practices of new innovations in area of education. Participants have to do some practical work to produce instructional teaching and testing material. OBJECTIVE OF WORKSHOP General objective:  To enhance the capabilities of teachers in planning and implementing instruction in teacher...

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Oral Presentation Structure

Finally, presentations normally include interaction in the form of questions and answers. This is a great opportunity to provide whatever additional information the audience desires. For fear of omitting something important, most speakers try to say too much in their presentations. A better approach is to be selective in the presentation itself and to allow enough time for questions and answers and, of course, to prepare well by anticipating the questions the audience might have.

As a consequence, and even more strongly than papers, presentations can usefully break the chronology typically used for reporting research. Instead of presenting everything that was done in the order in which it was done, a presentation should focus on getting a main message across in theorem-proof fashion — that is, by stating this message early and then presenting evidence to support it. Identifying this main message early in the preparation process is the key to being selective in your presentation. For example, when reporting on materials and methods, include only those details you think will help convince the audience of your main message — usually little, and sometimes nothing at all.

The opening

• The context as such is best replaced by an attention getter , which is a way to both get everyone's attention fast and link the topic with what the audience already knows (this link provides a more audience-specific form of context).
• The object of the document is here best called the preview because it outlines the body of the presentation. Still, the aim of this element is unchanged — namely, preparing the audience for the structure of the body.
• The opening of a presentation can best state the presentation's main message , just before the preview. The main message is the one sentence you want your audience to remember, if they remember only one. It is your main conclusion, perhaps stated in slightly less technical detail than at the end of your presentation.

In other words, include the following five items in your opening: attention getter , need , task , main message , and preview .

Even if you think of your presentation's body as a tree, you will still deliver the body as a sequence in time — unavoidably, one of your main points will come first, one will come second, and so on. Organize your main points and subpoints into a logical sequence, and reveal this sequence and its logic to your audience with transitions between points and between subpoints. As a rule, place your strongest arguments first and last, and place any weaker arguments between these stronger ones.

The closing

After supporting your main message with evidence in the body, wrap up your oral presentation in three steps: a review , a conclusion , and a close . First, review the main points in your body to help the audience remember them and to prepare the audience for your conclusion. Next, conclude by restating your main message (in more detail now that the audience has heard the body) and complementing it with any other interpretations of your findings. Finally, close the presentation by indicating elegantly and unambiguously to your audience that these are your last words.

Starting and ending forcefully

Revealing your presentation's structure.

To be able to give their full attention to content, audience members need structure — in other words, they need a map of some sort (a table of contents, an object of the document, a preview), and they need to know at any time where they are on that map. A written document includes many visual clues to its structure: section headings, blank lines or indentations indicating paragraphs, and so on. In contrast, an oral presentation has few visual clues. Therefore, even when it is well structured, attendees may easily get lost because they do not see this structure. As a speaker, make sure you reveal your presentation's structure to the audience, with a preview , transitions , and a review .

The preview provides the audience with a map. As in a paper, it usefully comes at the end of the opening (not too early, that is) and outlines the body, not the entire presentation. In other words, it needs to include neither the introduction (which has already been delivered) nor the conclusion (which is obvious). In a presentation with slides, it can usefully show the structure of the body on screen. A slide alone is not enough, however: You must also verbally explain the logic of the body. In addition, the preview should be limited to the main points of the presentation; subpoints can be previewed, if needed, at the beginning of each main point.

Transitions are crucial elements for revealing a presentation's structure, yet they are often underestimated. As a speaker, you obviously know when you are moving from one main point of a presentation to another — but for attendees, these shifts are never obvious. Often, attendees are so involved with a presentation's content that they have no mental attention left to guess at its structure. Tell them where you are in the course of a presentation, while linking the points. One way to do so is to wrap up one point then announce the next by creating a need for it: "So, this is the microstructure we observe consistently in the absence of annealing. But how does it change if we anneal the sample at 450°C for an hour or more? That's my next point. Here is . . . "

Similarly, a review of the body plays an important double role. First, while a good body helps attendees understand the evidence, a review helps them remember it. Second, by recapitulating all the evidence, the review effectively prepares attendees for the conclusion. Accordingly, make time for a review: Resist the temptation to try to say too much, so that you are forced to rush — and to sacrifice the review — at the end.

Ideally, your preview, transitions, and review are well integrated into the presentation. As a counterexample, a preview that says, "First, I am going to talk about . . . , then I will say a few words about . . . and finally . . . " is self-centered and mechanical: It does not tell a story. Instead, include your audience (perhaps with a collective we ) and show the logic of your structure in view of your main message.

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How to Structure a PowerPoint Presentation

Table of Contents

This is the main part of your presentation, which should keep the promises you made in the introduction. This is where you explain your topic and present all your information. 

Depending on the nature of your presentation, divide it into segments/points. Arrange your points in a logical order and then provide information to support each of them. There are many different ways to organize your key points, for example:

• Number your points according to their priority (1, 2, 3, …)
• Place the points in a time frame (past, present, future)
• Use narration (tell a story from beginning to end)
• Present the points with a problem-solution dynamic (state a problem, describe its impact, offer ways to solve the issue)

A good conclusion summarizes the key points you made or highlights what the audience should have learned. It clarifies the general purpose of your presentation and reinforces the reason for viewing it. Here are the slides you may want to include:

• Summary. List what goals your audience have achieved, what knowledge they got, and how this information can help them in the future.
• Conclusion. Here you can thank your audience for viewing the presentation.

Tips for Structuring a Presentation in PowerPoint

Now that you know which parts a typical presentation should consist of, let’s see how to structure it in PowerPoint. 

1. Combine slides into sections

When working with a large PowerPoint presentation (PPT), you can create sections that can be collapsed and expanded. This will help you keep presentation slides organized and facilitate navigation in editing mode. To do that, follow these steps:

• To shift a section, right-click on its name and use the Move Section Up and Move Section Down options.
• To collapse or expand a certain section, click on the collapse icon to the left of the section name. You can also minimize and maximize all sections at once by right-clicking on the section name and choosing Collapse All or Expand All .

As well, you can access these settings by choosing Slide Sorter under the VIEW tab.

This kind of segmentation is a great way to overview the logical flow of your slides all at once and see if there are any changes required. For example, you may decide to break one slide into two or three, or the other way around.

2. Use the Outline View

One other way to structure a PowerPoint presentation in the editing mode is to use Outline View . You can choose it from the VIEW tab.

This view doesn’t display sections, but it shows the title and main text of each slide, which can give you a quick overview of the presentation contents. Here you can go through the entire text and edit it instantly. You can also work with text (on the left) and slides (on the right) simultaneously, as the latter is shown on the right side of your screen.

Note that, to be displayed in an outline, text needs to be typed in a text placeholder, not a text box . A text placeholder is a box with the words “Click to add text” or “Click to add title”, and it appears when you choose a standard layout.

You can also use Outline View to promote bullet text to titles and the other way around. To do that, right-click on a relevant title or text and select the Promote or Demote options.

Be attentive about demoting a title, as this will delete the original slide and move its title and text to the adjacent slide.

PowerPoint only allows users to promote and demote text, not entire slides. Therefore, there’s no possibility to change the hierarchical order of slides.

3. Create a table of contents

All the aforementioned tips help you organize a presentation when formatting it. However, it’s crucial that your viewers can easily navigate through entire presentation too. One sure way to provide them with this opportunity is to create an interactive and structured table of contents.

Though there’s no native automatic outline in PowerPoint, it can be created manually:

• Press Ctrl+A to select all the names, and Ctrl+C to copy them. 
• Then Press Ctrl+V to paste the copied titles on the desired slide. In case there are too many titles and they don’t fit onto a single page, you can divide the table of contents into two columns or place it on two slides.

You’ll need to repeat this procedure to link all the chapters to corresponding slides. For more information, read this step-by-step guide on how to add a hyperlink in PowerPoint .

Now all the chapters can be accessed from a single table of contents, which is very convenient. However, you will also need to link them back to that unifying page. You can do this by inserting an Action Button on every slide of your presentation in Slide Master mode:

Now there is a single page from which all the other pages can be easily accessed. As well, it’s possible to go back to the table of contents at any time with the intuitive Home button.

Depending on the size of your presentation, the time it takes to create an interactive outline may vary, as you will need to add hyperlinks to every chapter manually. Be aware that if you rename a slide or simply delete it, these changes will not be automatically registered in the table of contents. For example, if you delete a slide, its title will still be displayed in the table of contents, but clicking on it won’t lead the viewer to another point in the presentation.

This is what our sample presentation looks like:

A Better Way to Structure a PowerPoint Presentation

Creating a table of contents manually might be fine for a small presentation, but if you have 122 slides, it would require too much time and energy to do so. That’s why, instead of manually creating a table of contents, we took advantage of iSpring Suite and simply enabled the automatic outline.  

iSpring Suite

Fully-stocked eLearning authoring toolkit for PowerPoint. No training required to start!

Note: iSpring Suite turns slides into HTML5 format, so your audience can view them online, right in their browsers. 

As you can see, the new presentation has a pop-up outline and a navigation panel, which make it possible to move to any slide at any time without leaving the slide show mode. 

How to set up navigation

To create navigation in your presentation, follow these simple steps:

• Get a free trial of iSpring Suite.

• When you’ve configured the Slide Properties settings, click on Save & Close in the upper-left corner.

How to configure an outline

Whereas PowerPoint requires the outline to be designed manually, iSpring Suite has already prepared it for you. At the same time, you don’t have to stick with the standard outline template, as you can easily customize the player’s final look and feel:

We recommend leaving Enable Search marked, as this will allow viewers to search for any content at any time, including the texts on the slides. This is especially useful for large presentations with a lot of text.

If you have previously arranged slides into multiple levels in the Slide Properties, then leave Multilevel outline marked. That way, the outline will display the nesting structure of the presentation, facilitating navigation. You can learn more about the other outline options here .

• When you have finished configuring the player, click on Apply & Close in the upper-left corner.
• Now you can publish your enhanced presentation either to HTML5, to make it easily accessible via browser on any device, or MP4 video format. If you’re going to upload your presentation to an LMS, you can publish it to any eLearning format: SCORM, AICC, Tin Can, or cmi5. 

While a standard PowerPoint slideshow is straightforward and limited, iSpring Suite saves viewers from having to follow a strict slide order. An interactive and searchable outline allows non-linear navigation, where any information can be accessed at any time at a glance.

Also read : → How to Convert PowerPoint to MP4 Video

Also read : →  How To Record Presentations With Audio

Another perk

iSpring Suite comes with Content Library , which provides a great collection of presentation templates and allows you to create professional-looking presentations in a matter of minutes. Each template includes basic course elements: a title slide, a table of contents, chapters, a timeline, and info slides. Organize them in the order you prefer, populate them with your texts and images, and your presentation is ready to go.

We hope this article will help you develop an ideal structure for your PowerPoint presentation and do this quickly and easily. Captivate your audience with a powerful and persuasive presentation!

Do you have any other insights on how to simplify PowerPoint slides design? Please share them in the comment section. We’d like to hear from you. 

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Content creator:

Helen Colman

She enjoys combining in-depth research with expert knowledge of the industry. If you have eLearning insights that you’d like to share, please get in touch .

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Structure of a presentation

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A presentation:

• has an introduction, body and conclusion
• may include visual aids
• is usually followed by questions and discussions
• may also have a handout for the audience to take away.

Introduction

• The introduction should orient the audience to your subject and purpose. To capture interest and set up rapport, it should tell the audience what to expect.
• Be sure to carefully define the central point (or thesis) that is the basis of your talk and ensure that your supporting argument or information relates closely to it.
• If you are not proceeding from an already written assignment, it might help to think of your introduction as funnel-shaped, with the content coming out of the funnel. See the diagram below:

Useful language for presentations

Staging the introduction.

The body of the presentation should meet the promises of purpose and information made in the introduction.

The structure of the presentation is crucial.

Whether you organise:

• chronologically,
• by priority,

the body of your talk must proceed logically. The main points should be brought out one by one, with concise and relevant supportive evidence, statistics or examples and verbal ‘signposting’ of your progress through your argument or report.

You could present each important idea or point several times in different ways, because a listening audience needs several opportunities to fully absorb meaning.

You need to state clearly the links between your ideas and always signal when the next point is coming. If you think something is particularly important, say so and why.

If you don’t have a written assignment, it will help to think of your main points as paragraph topic sentences, each of which needs to be followed by supporting sentences and a conclusion.

Staging the body of your talk

Group presentations.

It may be that you are making a presentation as part of a group. Essentially the same information applies to group presentations as individual ones. It is important that they are logical and well structured as well as professional and meaningful. It is also doubly important that the group rehearse and practise together several times to ensure the presentation runs smoothly on the day.

Handing over to a co-presenter

Your talk may involve several speakers in your group presentation. You need to manage the handover smoothly and professionally, for example:

“I would like to conclude my discussion/report at this point and hand over to my partner/colleague XYZ who will examine/discuss/report the area/topic/perspective of…”

Similar to a written assignment, the conclusion again states your main points and what has been learned or shown but you also may raise implications inherent in the findings and offer creative recommendations.

Staging the conclusion

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UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.

How to structure your viva presentation (with examples)

Most PhD vivas and PhD defences start with a short presentation by the candidate. The structure of these presentations is very important! There are several factors and approaches to consider when developing your viva presentation structure.

Factors to consider when developing a viva presentation structure

Structuring your viva presentation traditionally, structuring your viva presentation around key findings, structuring your viva presentation around key arguments, structuring your viva presentation around case studies, final thoughts on viva presentation structures.

A PhD viva or PhD defence is often one of the last steps that PhD students have to pass before receiving a doctorate. The viva or defence usually starts with a short presentation of the PhD candidate on the PhD thesis.

Presenting a whole PhD in a short amount of time is very challenging. After all, a PhD is often the result of several years of work!

It is simply impossible to include everything in a viva presentation.

Therefore, tough choices have to be made in terms of what to include, what to highlight, and what to exclude.

The structure of a viva presentation plays a crucial role in bringing across the key messages of your PhD.

Therefore, there are several factors to consider when developing a viva presentation structure:

• Available presentation time : Viva presentations usually last between 10 and 20 minutes, but every university has different regulations. Developing a structure for a viva presentation that lasts 10 minutes is different from developing one for a presentation that lasts 20 minutes or more. Thus, find out how much time you are allowed to present!
• The key contribution of your thesis: The structure of a viva presentation should reflect the content and key messages of the PhD thesis. For instance, if you have written a very theoretical PhD thesis, it makes no sense to structure your whole presentation around your data collection and analysis. Make sure that the viva presentation structure is in line with your main messages.
• University standards: It is recommended to discuss your ideas and plans for your viva presentation structure with others, as each university may have may be different (and even unspoken) rules and standards. Ask your supervisors about their preferred viva presentation structure. And talk to your peers who defend their theses before you.
• Clear storyline : Every presentation should have a logical structure which allows the audience to follow a crystal-clear storyline. This is also true for viva presentations. Thus, clarify your storyline and develop a presentation structure that supports it.

A very traditional viva presentation structure simply follows the structure of the PhD thesis.

This means that the viva presentation covers all parts of the thesis, including an introduction, the literature review, the methodology, results, conclusions, etcetera.

The advantage of this rather traditional format is that it provides information on each thesis chapter. Furthermore, it is relatively easy to prepare.

The disadvantage of this traditional format is that it is very challenging to fit all the information in a – let’s say – 10-minute presentation.

Furthermore, it can result in a presentation that is quite boring for the examiners, who have read the thesis in preparation for the viva.

One interesting way is to structure a viva presentation around the key findings of the PhD research.

For instance, you can select your three main findings which you each connect to the existing literature, your unique research approach and your (new) empirical insights.

A viva presentation structure around key findings emphasises the unique contribution of a PhD thesis, particularly in empirical terms.

A challenge of this structure, however, is to narrow down the presentation to a handful of key findings.

Furthermore, it might be tricky to find enough time during the presentation to discuss your theoretical framework and embed your discussion in the existing literature when addressing complex issues.

A viva presentation structured around key arguments is very similar to one that is structured around key findings. However, while key findings place more emphasis on the empirical data, key arguments operate at a higher level:

Arguments are sets of reasons supporting an idea, which – in academia – often integrate theoretical and empirical insights.

So, for example, your key argument 1 is your stance on an issue, combining your theoretical and empirical understanding of it. You use the existing theory to understand your empirical data, and your empirical data analysis to develop your theoretical understanding.

A viva presentation structure around key arguments is probably the most difficult viva presentation structure to choose.

However, if it is well done, it is probably the most academically strong and advanced way of defending your PhD.

Another common way to structure a viva presentation is around case studies or study contexts.

This structure is only applicable when the PhD thesis includes a comparative (case study) analysis, which is quite common in the social sciences and humanities.

A presentation can, for instance, first discuss the theoretical framework and research approach, then present Case 1, and then Case 2 or more if applicable.

A viva presentation structure around case studies can be easy to follow for the audience, and shed light on the similarities and differences of cases.

However, as always, you need to reflect on whether the structure supports your key message. If your key message does not centre around similarities and/or differences in cases, this is not the structure for you!

Every PhD thesis is unique, and therefore also every viva presentation structure should be unique.

The key to a good viva presentation is to choose a structure which reflects the key points of your PhD thesis that you want to convey to the examiners.

The example viva presentation structures discussed here intend to showcase variety and possibilities and to provide inspiration.

Never just copy a viva presentation structure that worked for others .

Always think about what fits best to your thesis, asking yourself the following questions:

• What is the main message of my PhD that I want to share during my viva?
• How do I develop a crystal clear storyline to bring this main message across?
• How can I structure my viva presentation to support and facilitate this storyline?

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How to Plan, Organize, and Manage a Successful Seminar: A Comprehensive Guide

Introduction

Seminars are integral to academic life, providing a platform for knowledge sharing, networking, and professional growth. Whether you're a student, academic, or industry professional, attending a seminar can be a rewarding experience. In this comprehensive guide, we will not only walk you through the steps of planning and executing a successful seminar but also explore the core elements of a seminar, how attendees participate, and the techniques used to foster an engaging learning environment.

What is a Seminar?

A seminar is an interactive event where experts, researchers, or industry professionals gather to present and discuss their ideas, research findings, and experiences within a specific subject area. It typically involves presentations, panel discussions, workshops, and opportunities for networking and collaboration. Seminars can focus on various topics, from academic research to industry trends, and are usually organized around a central theme.

Participation and Interaction in Seminars

Unlike traditional lectures, seminars encourage active participation and interaction among attendees. Participants are encouraged to engage in discussions, ask questions, and share their thoughts. This two-way exchange of ideas creates a dynamic learning environment and enhances the overall learning experience.

Techniques Used in Seminars

To foster an engaging learning environment, various techniques are used in seminars. Some common techniques include:

Panel Discussions

Panels are an essential aspect of seminars, offering a platform for in-depth discussions and diverse perspectives on specific topics. Typically, a panel consists of a group of experts or professionals in the field, each providing insights and analysis. The moderator plays a crucial role in guiding the conversation and ensuring that the discussion remains focused and engaging. Panels are highly interactive, allowing audience members to pose questions and share their views, promoting a dynamic exchange of ideas. To make panels more effective, it's essential to curate a diverse set of panelists with contrasting viewpoints, enabling attendees to gain a comprehensive understanding of the subject matter. Panels are especially valuable for shedding light on complex issues, encouraging critical thinking, and fostering meaningful dialogues among participants. As an attendee, participating in panel discussions provides an excellent opportunity to engage directly with industry experts, expand your knowledge, and network with like-minded individuals. For organizers, creating well-balanced and engaging panels can significantly enhance the overall seminar experience, leaving a lasting impact on participants.

Workshops are an integral part of seminar organization, offering a more hands-on and interactive learning experience. Unlike traditional lectures, workshops focus on active participation and skill-building. They are typically led by experienced facilitators or subject matter experts who guide attendees through practical exercises and activities. Workshops provide a unique opportunity for participants to delve into specific topics, hone their skills, and apply theoretical knowledge in real-world scenarios. These sessions can range from small group discussions to immersive training sessions, depending on the seminar's objectives. One of the key benefits of workshops is the opportunity for attendees to engage in problem-solving, collaborate with peers, and receive immediate feedback from facilitators. As an organizer, ensuring that workshops are well-structured, relevant, and align with the overall theme of the seminar is crucial. By offering diverse and skill-enhancing workshops, seminar organizers can create a dynamic and enriched learning environment, leaving attendees with practical takeaways and a memorable learning experience.

Group Activities

Group activities are another essential component of a successful seminar, fostering teamwork, collaboration, and networking among participants. These activities aim to break the ice, encourage interaction, and promote a sense of camaraderie among attendees. Depending on the seminar's nature and objectives, group activities can vary widely, from icebreaker games and team-building exercises to group discussions and brainstorming sessions. The key is to create a supportive and inclusive environment where participants feel comfortable sharing their ideas and engaging with others. Group activities not only enhance the overall learning experience but also provide valuable opportunities for attendees to expand their professional networks. As an organizer, incorporating well-designed group activities can add a sense of excitement and fun to the seminar, making it more enjoyable and memorable for everyone involved. By carefully selecting activities that align with the seminar's goals and themes, organizers can ensure that participants leave the event with new connections, fresh perspectives, and a renewed enthusiasm for their academic or professional pursuits.

Q&A Sessions

Q&A sessions are a fundamental element of seminars that allow participants to engage in direct and interactive discussions with speakers or panelists. These sessions provide a valuable opportunity for attendees to seek clarification, share their insights, and delve deeper into the topics presented during the seminar. Q&A sessions are typically scheduled after each presentation or panel discussion, allowing the audience to ask questions related to the content or express their viewpoints.

To make Q&A sessions effective and inclusive, it's crucial for organizers to set clear guidelines and encourage active participation from the audience. Moderators play a vital role in managing the session, ensuring that questions are relevant and respectful, and giving everyone a chance to contribute. Additionally, utilizing technology such as audience response systems or online platforms can facilitate smooth communication and help manage the flow of questions.

Q&A sessions offer an opportunity for speakers and panelists to showcase their expertise, engage with the audience on a personal level, and address any lingering doubts or concerns. From the attendees' perspective, these sessions provide a chance to gain deeper insights, explore different perspectives, and enrich their understanding of the seminar's subject matter.

To enhance the success of Q&A sessions, organizers can encourage participants to submit questions in advance or use real-time polling to identify the most popular topics for discussion. By fostering a supportive and inclusive atmosphere, Q&A sessions can become a dynamic part of the seminar, sparking thought-provoking discussions and creating lasting impressions for all involved.

Interactive Presentations

Interactive presentations are a dynamic and engaging approach to delivering seminar content. Unlike traditional one-way lectures, interactive presentations encourage active participation from the audience, making the learning experience more immersive and memorable. Various techniques can be incorporated into interactive presentations to stimulate audience involvement and foster meaningful interactions.

One popular method is the use of multimedia elements such as videos, images, and audio clips to enhance the presentation's visual appeal and reinforce key points. This approach captivates attendees' attention and ensures a multi-sensory experience, making the content more accessible and easier to comprehend.

Another effective technique is incorporating audience polling or live quizzes during the presentation. This not only keeps participants engaged but also provides instant feedback to presenters, enabling them to tailor the discussion to the audience's interests and understanding level.

Gamification is another innovative approach to creating interactive presentations. By introducing gamified elements like quizzes, challenges, or group activities, the seminar becomes not only educational but also fun and enjoyable. This approach encourages healthy competition among attendees and motivates them to actively participate.

Additionally, interactive presentations can involve breakout sessions where attendees split into smaller groups to discuss specific topics or case studies. This allows for in-depth exploration of ideas and encourages collaboration and knowledge sharing among participants.

The benefits of interactive presentations are manifold. They foster a sense of inclusivity, as participants feel their opinions are valued and heard. The dynamic nature of these presentations helps maintain audience engagement throughout the seminar, leading to better knowledge retention and a more impactful learning experience.

Planning Your Seminar

✔︎ define your objectives.

Clearly outline the goals and objectives of your seminar. Consider the target audience, theme, and desired outcomes.

✔︎ Choose the Right Venue

Select a venue that can accommodate the number of attendees and offers the necessary facilities, such as audio-visual equipment and Wi-Fi.

✔︎ Invite Engaging Speakers

Attract knowledgeable and influential speakers who can add value to your seminar and spark meaningful discussions.

✔︎ Create an Engaging Agenda

Craft a well-balanced agenda with diverse sessions that cater to the interests of your participants.

✔︎ Implement Effective Marketing

Utilize digital platforms and strategic partnerships to promote your seminar and attract the right audience.

Managing Your Seminar

✔︎ facilitate networking.

Encourage networking opportunities during breaks and networking events to foster meaningful connections among participants.

✔︎ Ensure Smooth Logistics

Thoroughly plan event logistics, including accommodation options, catering, and onsite management.

✔︎ Foster Interaction

Encourage active participation through Q&A sessions, interactive presentations, and group activities.

✔︎ Gather Feedback

Request feedback from participants to evaluate the success of your seminar and identify areas for improvement.

A well-organized seminar provides a platform for participants to engage, learn, and collaborate within their field of interest. By understanding the core elements of a seminar, implementing interactive techniques, and facilitating meaningful networking, you can create a successful and impactful event. Whether you're a seminar organizer or attendee, embracing the spirit of knowledge sharing and collaboration will ensure a rewarding seminar experience for all involved. So, start planning your next seminar today and unlock its potential for growth and innovation in your field.

If you are interested in learning more about the academic event types you can also check our blog post article " Unraveling the Academic Event Landscape: Congresses vs. Conferences - What Sets Them Apart? "

Book an online demo with us.!

Are you looking to streamline your seminar planning and management process? Discover the power of MeetingHand and how it can transform your seminar organization. BOOK A DEMO NOW and join us for an exclusive online product tour. See firsthand how MeetingHand's innovative features and user-friendly interface can make your seminar preparation a breeze. Don't miss this opportunity to experience the future of seminar management with us!

If you enjoyed reading this article, please do not forget to share it with your friends.!

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Kentucky Geological Survey to host 63rd annual seminar

LEXINGTON, Ky. (May 9, 2024) — The Kentucky Geological Survey (KGS) at the University of Kentucky will host its 63rd annual seminar on May 15 at the Jacobs Science Building, Room 121, on the UK campus. For this largest annual gathering of geologists in Kentucky, the theme is “KGS for the Commonwealth.” The seminar will explore the breadth of KGS research impact and include behind-the-scenes presentations of KGS collaborations and research resources.  

“This year’s annual seminar aims to really shine a light on all the great research and collaborations going on at the Kentucky Geological Survey,” said KGS Acting Director William “Drew” Andrews, Ph.D. “I’m hopeful that this year’s seminar will increase awareness and engagement of students, community members, scholars and researchers interested in the Kentucky Geological Survey and its impact on Kentucky.”

Gina Lukoczki, Ph.D., assistant professor in the College of Arts and Sciences and KGS geologist, will discuss ongoing KGS critical minerals research. Jason Dortch, Ph.D., assistant professor in the College of Arts and Sciences and KGS geologist, and Meredith Swallom, KGS surficial geologist, both in the KGS mapping section, will discuss their flood and lidar modelling work. Matt Crawford, Ph.D., adjunct professor in the College of Arts and Sciences and KGS geologist, will present on the KGS landslide program and outreach. Steve Greb, Ph.D., adjunct professor in the College of Arts and Sciences and KGS geologist and energy and minerals acting section head, will discuss KGS carbon management projects. Marty Parris, Ph.D., adjunct professor in the College of Arts and Sciences and KGS geologist, will offer insights on the collaboration with Kentucky Division of Oil and Gas in measuring methane from orphaned wells. Liz Adams, KGS archives manager, will provide an overview of the Paul Edwin Potter summer internship program and recognize the incoming 2024 interns.

These KGS experts will be joined by Brad Lee, Ph.D., professor in the UK Martin-Gatton College of Agriculture, Food and Environment , who will offer insights on the UK-CAFE/KGS Edge-of-Field projects and Stacy Stanifer, Ph.D., assistant professor in the UK College of Nursing , who will discuss cooperation in radon research. Ethan Davis, 2024 UK Earth and Environmental Sciences MS graduate, will present his thesis on Kentucky meteorites.  

KGS staff will present posters throughout the day with a range of topics from digitizing physical geologic specimens to variations in trace element distributions.  

Unique to this year’s seminar, there will be an opportunity for seminar participants to provide feedback on KGS research and data products. KGS will also host a jobs table where employers can advertise their job openings. Students and job seekers are invited to bring resumes.

The seminar is free and open to the public, but registration is required by May 10. Check-in will be from 8-8:30 a.m. Opening remarks will start at 8:30 a.m. Lunch is provided from noon-1 p.m. The seminar will conclude at 4 p.m. Participants can park at Parking Structure No. 2, 301 Hilltop Ave., Lexington, Kentucky 40506. 

Certificates for continuing education credits will be available. 

For more information, visit the KGS website .

As the state’s flagship, land-grant institution, the University of Kentucky exists to advance the Commonwealth. We do that by preparing the next generation of leaders — placing students at the heart of everything we do — and transforming the lives of Kentuckians through education, research and creative work, service and health care. We pride ourselves on being a catalyst for breakthroughs and a force for healing, a place where ingenuity unfolds. It's all made possible by our people — visionaries, disruptors and pioneers — who make up 200 academic programs, a $476.5 million research and development enterprise and a world-class medical center, all on one campus.   

In 2022, UK was ranked by Forbes as one of the “Best Employers for New Grads” and named a “Diversity Champion” by INSIGHT into Diversity, a testament to our commitment to advance Kentucky and create a community of belonging for everyone. While our mission looks different in many ways than it did in 1865, the vision of service to our Commonwealth and the world remains the same. We are the University for Kentucky.   

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Seminar Series

GSC Seminar - "Unlock the Adaptive Immune Repertoire by Controlling Innate Immunity with Biomaterials"

Description.

The Molecular Biosciences Department hosts Dr. Qian Yin for a Spring 2024 GSC Seminar.

Dr. Yin is an Assistant Professor for the Department of Biomedical Engineering at the University of Texas at Austin. Dr. Yin is hosted by Dr. Lauren Ehrlich. Dr. Yin’s seminar, “ Unlock the adaptive immune repertoire by controlling innate immunity with biomaterials ” will be held on,  Wednesday, May 15, 2024, at 12:00 PM  in NHB 1.720 with a pizza reception to follow at 1:00 PM.

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12:00 pm – 1:30 pm • In Person

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MBS Seminar - “The role of RNA structure in temperature adaptation of fungi"

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ILS Seminar- Fink, Fang, & Dang Student Research Presentations

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MBS Seminar - “Caldendrin: a multi-functional regulator of neuronal plasticity”

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ILS Seminar- George, Smisek, & Vázquez Student Research Presentations

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ILS Seminar- Pickens, Uz-Zaman, & Wait Student Research Presentations

Speaker(s): Winne Pickens, Hassan Uz-Zaman, and Elizabeth Wait

Literature Seminar: Synthesis, Structure, and Applications of Conjugated Polymer Semiconductors

Mr. Vincent Wedekind, University of Maryland