fill in blank business plan

Fill-in-the-Blank Business Plan Template For Small Businesses

Starting your own business is an exciting adventure! With Growthink’s fill-in-the-blank business plan, it’s easier than ever to turn your business dreams into reality. This simple and straightforward template guides you through each step, making the planning process fun and stress-free. Perfect for aspiring entrepreneurs and small business owners, it helps you focus on what truly matters for your business success. Dive in and discover how this tool can be the first step to achieving your business goals!

Download our Fill-in-the-Blank Business Plan Template here

Free Fill-in-the-Blank Business Plan Template

A fill-in-the-blank business plan template is a document that allows you to quickly write a business plan. Among other things, it includes an introduction, executive summary, company description, and marketing plan. 

Writing your business plan can be easy if you use the following business plan template:

I. Executive Summary

What type of company are you operating (e.g., a software company, a bakery, etc.)? What is it about your company that makes it (or will make it) uniquely qualified to succeed?

II. Company Overview

Where are you located? When were you formed? What is your legal entity form? What goals is your company trying to achieve? What successes has your company already achieved? 

III. Industry or Market Analysis

In what market are you competing (e.g., the fast-food market, the running shoe market)? How big is the industry and is that size big enough? Are there positive or negative trends affecting the industry (e.g., is it growing/shrinking, is government regulation on the horizon that could change the market)?

IV. Customer Analysis

Who are your target customers and what are their primary needs when choosing a product or service provider such as your business?

V. Competitive Analysis

With whom will your company compete and how will your company better serve customer needs than your competitors? How else will you “beat” your competition?

VI. Marketing Plan

What key product or service will you offer and what promotion methods (e.g., radio advertising, pay-per-click ads) will you use to attract customers?

VII. Operations Plan

What are the key operational processes that your organization needs to accomplish on a daily basis to achieve success? What milestones will you need to accomplish over the next 1-3 years in order to achieve success?

VIII. Management Team

Who is on your management team? What experiences/relationships/others do they possess that will help your venture succeed? Who must you hire in the future to improve your company’s odds of success?

IX. Financial Plan

What are the main financial implications of your company? How much outside funding (if any) do you need? How much revenue can you realistically generate each year over the next five years? Are the profit margins high enough to sustain the company?

Fill-in-the-Blank Business Plan Template Downloads

Growthink’s fill-in-the-blank business plan template is the result of 20+ years of research into the business plans that help entrepreneurs and small businesses attract investors, raise investment capital, and build successful companies. It also includes all 10 key components of a business plan for any startup business or existing business.

Download this Fill-in-the-Blank Business Plan Template for Microsoft Word

Download this Fill-in-the-Blank Business Plan Template in PDF Format

If you are looking for a simple business plan template that is easy to complete AND includes the tools to easily complete the financial projections you need, get our Ultimate Business Plan Template. Click below for more information and get your business plan done.

How to Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Fill-in-the-Blank Business Plan Template you can finish your plan in just 8 hours or less!

Fill-in-the-Blank Business Plan Templates FAQs

What is a fill-in-the-blank business plan template.

A fill-in-the-blanks business plan is a plan that is pre-written for you, and you complete it by filling in the missing information with things like your business name, etc. It's an easy way to make sure you cover all your bases and answer key questions, like "what markets are you targeting?" and “is your business idea profitable?”. 

What are the Benefits of Using a Fill-in-the-Blank Business Plan Template?

A fill-in-the-blank business plan template helps you understand the profitability of your business ideas along with the potential costs so you can better prepare for what's ahead. It also provides an opportunity to learn more about the industry by having access to all of the available options when creating your own business plan.

Using a business plan template saves you time by giving you an existing template to follow, but still customizable to your specific business goals. No business plan can be completely fill-in-the-blanks since all businesses are different. For example, while a pizza shop in one town operates in a very similar manner as their competition, they will most likely employ different promotional strategies (e.g., one might use social media marketing while the other won't). Likewise, their product mix (e.g., types of pizzas and other offerings) might be different. 

You can use the fill-in-the-blank business plan as a starting point. But, the key for a fill-in-the-blanks business plan is to include the right questions for one to easily answer. For example, if the template says “here are the 28 promotional strategies (e.g., social media marketing, radio advertising, PR, etc.) that you can choose from,” it makes it easier for you to complete your plan in less time because you simply select which promotions work best for you business.

Other Helpful Business Plan Articles & Templates

Small Business Plan Templates, Outlines & Examples.

Click Finish My Plan Fast below to create a professional business plan in only 1 day, guaranteed, using our fill-in-the blank business plan template. Or, click the menu items above for help with any section of your plan.

We Make Business Plans Easy

Interested in learning more about turning your business idea into a business plan? Click the icons below to learn more using our templates, resources, and blog articles.

Templates and information for every aspect of your business plan.

Resources to help you build your business around your business plan.

Explore articles that dig into various aspects of business plans to enhance your skill set.

Turn Your Business Idea Into A Business Plan

There’s no getting around it; having a business plan will significantly increase your chances of success. This is especially true in the early stages when you’ll be looking for funding, establishing relationships with vendors and suppliers, and hiring people. A business needs a plan.

Business planning is the core of writing a plan.  Whether you only create a lean business plan or just the executive summary, the business planning process will serve you well. Small business owners are often short on time or cash and overlook the importance of properly planning.  Start with the free business plan templates available on this site and you’ll see how much there is to be gained.

A business plan serves as a roadmap for your company. Nobody benefits more from a business plan than the founder who creates it. Writing a business plan will force critical thinking into your goals and strategies.

When complete, it will provide a comprehensive overview of your business.

Creating a business plan may seem daunting, but several small business plan templates are available that can make the process easier and more efficient.

Benefits of Using Small Business Plan Templates

Creating a business plan from scratch can be a time-consuming and overwhelming task. However, using a business plan template can make the process faster, easier, and less expensive. There are several benefits.

When you look at a business plan outline, you can tell in minutes where you’re prepared and where you will need to dig in. At a minimum, you’ll go from not knowing what you don’t know, to knowing what you don’t know. That’s a big step forward and the foundation for confidence, even if there’s much work to do.

The structured approach provided by a business plan template lets you know from the beginning about the work ahead. You’ll have a measured sense of completion and you’ll develop an understanding of how the pieces fit together.

You will save time by starting with a template, mainly because you won’t spend much time wondering if you’re on the right track. Many well-written templates will include sections that do not apply to your business. For example, if you’re starting a restaurant, you probably won’t need a section on research and development or intellectual property. You might–but you’ll know when you see how they are addressed in the template.

Many free and low-cost business plan templates are available on the internet, so you’ll save time and money. Compared with services that will write your plan for you, or even business plan software, you can save hundreds or even thousands of dollars.

Best of all, writing your business plan using a professional template will guide you into critical thinking about your business that others will surely ask. Even if things don’t go as planned, you’ll be equipped first to see that and, secondly, to pivot appropriately.

What is a Business Plan Template?

Business plan templates are plentiful on the internet. Some are simple lists with 10 to 12 section titles and a few bullet point items. That’s a business plan outline, not a template. That’s fine if it’s all you need, but a business plan template is more.

Business Plan Template Definition

A business plan template is a document that provides a framework for a complete business plan. A professional template will include headings and subheadings, with detailed line items to cover everything in each section. Beyond a simple outline, a template will prompt how to write each item, what to include, and what to avoid. A well-written business plan template is like having a business coach in your corner.

How to Find and Use a Business Plan Template

Step 1: find a template.

“Business plan template” is searched 60,000 times every month on Google. Finding a business plan template is not hard, but finding a highly credible one takes a little more effort.

Our business plan template  has been used by thousands of people to write a business plan. For all the obvious reasons, we suggest you start there .

We provide templates with step-by-step instructions for every section of your business plan, free, right on the website. From the home page, using the Templates top menu item , go directly to any section of your plan. Or, you can download the free business plan template that covers every section in order.

Step 2: Customize the Template for Your Type of Business

Once you have your template, review it with the specifics of your business in mind. Delete the sections that don’t apply to your business or industry. Where necessary (and that should be limited), add line items in sections where you’ll want to expand.

After just a short time of customizing the template to fit your needs, you should be able to look at the template and see precisely how your business plan will take shape.

Step 3: Write Your Plan

Go through the template and start creating your plan. Follow the prompts that are provided in each section. If there are good and bad examples, be sure to understand the differences.

You do not have to write the sections in any specific order. It’s essential to understand how the entire plan will come together, but you do not need to write the sections in the order that they will appear. You’ll motivate yourself if you start with the areas that come easily to you.

As that progress needle in your mind moves from left to right, you’ll gain confidence and momentum to carry you through. If you need to turn to others for help with specific sections, which is very common, you’ll feel proud that you have already made significant progress.

Step 4: Review and Revise

After you’ve gone through the entire template and drafted your complete business plan, step away and clear your mind. Then, return to your document and read it with a fresh perspective. How does it flow? What is the tone? Does it sound like you wrote it?

Now is the time to make your business plan sound like you. Consider replacing words that might have been provided in the template that don’t sound like something you would say. Replace them with words and phrases that are comfortable to you and perhaps more appropriate to your business.

Most word processors today go beyond spell-check and grammar check and can even make suggestions. Be sure to use the tools you have to polish your plan.

When this step is done, you have YOUR business plan!

Step 5: Take Your Business Plan for a Spin

Now that you’ve completed your business plan show it to a trusted advisor before you put it in front of your primary target audience. Your accountant, attorney, or friend, who is a successful business owner, would all be good examples.

Naturally, it’s okay to show your business plan to your significant other or a good friend. Yet, ask yourself, Do they have the perspective to offer sound advice on the business itself or the drafting of the plan?

There’s not much upside to showing your business plan to those who will feel compelled to tell you how great it is, even if they have no idea.

Step 6: Do What You Set Out to Do

Why were you writing your business plan? To get funding? To solicit partnerships? To hire key people? Now it’s time to show your document to those people and let it do its job. Whenever you send your business plan, follow these guidelines:

• Let them know it is coming and why you are sending it.
• At the same time you send the plan, ask to schedule a time to discuss their thoughts, allowing enough time for them to read it
• Follow through on the “What are your thoughts” meeting and be open-minded. Many very successful entrepreneurs tell stories of sending their plan to five, ten, twenty or more people before achieving their objective. Stay positive, be open-minded, and carry on. That’s what successful entrepreneurs do.

Step 7: Don’t Let Your Business Plan Get Stale

Keep your business plan up to date as time goes by. Even if you don’t think you’ve made any changes to your business, go back and review the plan at least annually. Even if you have not changed things in your business, the world around us is changing faster and faster.

It’s essential to consider your business plan from the perspective of how things are today.

What Should a Business Plan Template Include

Some people ask how to write a business plan that you know is good if you’re using someone else’s template. First, be sure to select a source for your template that is credible. Next, compare their template to the business plan format below.

Any modern business plan template would have detailed templates for all of the sections below at a minimum:

Executive Summary:

A summary of your business plan that can be read very quickly. One to two pages is typical. More than five is too long. Provide an overview of your business, including a compelling statement about the value you bring to the market, your strategies and your goals.

Company Description

The company description provides a more detailed overview of your business, including its history or a statement indicating it is a startup, current ownership structure, and the type of legal entity you’ve selected.

Market Analysis and Target Market

Provide an overview of your target market, including its size, demographics, and buying habits. Include an analysis of your competition.

Products and Services

This section provides a detailed description of your products and services. It should include details on your pricing, delivery, and production.

Marketing Plan and Sales Strategies

The marketing and sales strategies section outlines how you plan to market and sell your products and services. This is often called your go-to-market strategy. Include a detailed analysis of your target audience and your marketing channels.

Management Team

Provide min-bios on the management team, including their experience, qualifications, and responsibilities.

Operating Plan

Demonstrate that you have a vision for how your people will deliver on everything required to source or create your products, market your services to your prospective customers, and support your customers. The operating plan is where it all comes together.

Financial Statements and Projections

The financial projections section of your business plan provides a detailed analysis, complete with spreadsheet tables in printed form, of your business’s financial projections. Every business plan should include an income statement, balance sheet, and cash flow analysis. A sources and uses of funds table is also beneficial for your overall financial plan.

Should I Use Business Plan Software?

Using business plan software to generate your plan has its advantages and disadvantages. Here are some of the pros and cons to consider:

• Convenience: Business plan software can be a convenient solution for entrepreneurs who don’t have the time or expertise to create a plan from scratch. Most software programs offer templates and pre-populated sections that can help you get started quickly.
• Professional look: Business plan software can help you create a professional-looking document with charts, graphs, and other visual aids that can impress potential investors or lenders.
• Guidance: Many business plan software programs offer guidance and tips for creating an effective plan, including advice on financial projections, market research, and marketing strategies.
• Collaboration: Some business plan software programs allow multiple users to collaborate on a single plan, making it easier for teams to work together to create a comprehensive document.
• Cost: Business plan software can be expensive, with some programs costing several hundred dollars per year. Recently, most providers have gone to charging monthly recurring fees. For entrepreneurs on a tight budget, there are other options.
• Limited customization: While templates can be convenient, they may not be customizable enough to fit the specific needs of your business. This could lead to a generic, cookie-cutter plan that doesn’t accurately represent your vision.
• Learning curve: Business plan software can have a learning curve. Just when you’re trying to learn to write a business plan, now you must learn a new software program too.
• Over-reliance: Relying too heavily on business plan software can lead to a lack of critical thinking and understanding of your business. It’s important to remember that your business plan should be a reflection of your unique business and vision, not just a generic template.

Remember the Business Plan Software You Already Have

The two most important software programs that will help you write your business plan, you probably already have! Microsoft Word and Microsoft Excel are the two most common tools to draft, fine-tune and finish your business plan.

When you start with a business plan outline or template, your next steps are to use Word and Excel to craft your plan. You’ll be getting the help you need on writing the business plan and using the software you already own and know how to use.

It’s hard enough to write a business plan, without having to learn how to use and pay for a new software program at the same time. Start with what you have.

Finish Your Business Plan in One Day

We now offer a quick way to use all the best practices of creating a business plan in a fraction of the time.  Our fill-in-the-blank business plan template follows all the guidelines on the SmallBusinessPlans.com site and will help you finish your business plan in 1 day.  Thousands of current and future business owners have used our formula to complete their professional business plan quickly and easily.  You can too. From the executive summary to the closing details, you’ll cover it all and we’ll guide you through the process. 

You Can Write Your Own Business Plan

It’s all here! Use the Templates Menu above for detailed information, outlines, and examples for each section. You’ll find it easy to create an effective yet simple business plan. Your plan will have you ready to start, grow and succeed in your new business. The number one reason people don’t start (or finish) their business plan is that they just aren’t sure where to begin. Now you’ve found it!

Our templates and resources cover everything expected in traditional business plans.  You’ll have a winning business plan complete with financial forecasts, cash flow statements, and a marketing section complete with your value proposition and unique selling proposition. Your executive summary will wow your readers and you will sound like a seasoned business owner.  Best of all, you’ll really understand it because everything is clearly explained.

You will learn how to write a business plan that makes you look like a pro! The business plan outline for each section will show you how to create a professional business plan quickly and easily. Whether you need to learn how to write a business plan for the first time or you just need a refresher, we’re confident you’ll find what you need right here.

Not Enough Time? Use Our Fill-in-the-Blank Business Plan Template

• A total, cover-to-cover template
• Microsoft Word format so you can edit quickly and easily
• Web links, built-in, that allow extensive help for every section
• Step-by-step instructions so you always know what to do

Click Here to Learn More

How to Get Started

If you want to start a business, you are about to embark on a life-changing opportunity. This is an exciting time, full of fun and interesting experiences, but it is also rather challenging. However, you can be prepared for this by creating a small business plan. This step is crucial, and if you skip it, you are risking the ultimate success of your business.

While it takes a lot of work to complete a business plan outline, it is good work, and it is worth it in the end. You will be glad you invested this time when you find yourself confronted with a difficult situation down the road.

Ready to complete your business plan in just 1 day?

Click GET STARTED to learn more about our fill-in-the-blank business plan template.  We'll step you through all the details you need to develop a professional business plan in just one day!

Successfully used by thousands of people starting a business and writing a business plan.  It will work for you too!

Filter by Keywords

10 Free Business Plan Templates in Word, Excel, & ClickUp

Praburam Srinivasan

Growth Marketing Manager

February 13, 2024

Turning your vision into a clear and coherent business plan can be confusing and tough. 

Hours of brainstorming and facing an intimidating blank page can raise more questions than answers. Are you covering everything? What should go where? How do you keep each section thorough but brief?

If these questions have kept you up at night and slowed your progress, know you’re not alone. That’s why we’ve put together the top 10 business plan templates in Word, Excel, and ClickUp—to provide answers, clarity, and a structured framework to work with. This way, you’re sure to capture all the relevant information without wasting time. 

And the best part? Business planning becomes a little less “ugh!” and a lot more “aha!” 🤩

What is a Business Plan Template?

What makes a good business plan template, 1. clickup business plan template, 2. clickup sales plan template, 3. clickup business development action plan template, 4. clickup business roadmap template, 5. clickup business continuity plan template, 6. clickup lean business plan template, 7. clickup small business action plan template, 8. clickup strategic business roadmap template , 9. microsoft word business plan template by microsoft, 10. excel business plan template by vertex42.

A business plan template is a structured framework for entrepreneurs and business executives who want to create business plans. It comes with pre-arranged sections and headings that cover key elements like the executive summary , business overview, target customers, unique value proposition, marketing plans, and financial statements.  

A good business plan template helps with thorough planning, clear documentation, and practical implementation. Here’s what to look for:

• Comprehensive structure: A good template comes with all the relevant sections to outline a business strategy, such as executive summary, market research and analysis, and financial projections 
• Clarity and guidance: A good template is easy to follow. It has brief instructions or prompts for each section, guiding you to think deeply about your business and ensuring you don’t skip important details
• Clean design: Aesthetics matter. Choose a template that’s not just functional but also professionally designed. This ensures your plan is presentable to stakeholders, partners, and potential investors
• Flexibility : Your template should easily accommodate changes without hassle, like adding or removing sections, changing content and style, and rearranging parts 🛠️ 

While a template provides the structure, it’s the information you feed it that brings it to life. These pointers will help you pick a template that aligns with your business needs and clearly showcases your vision.

10 Business Plan Templates to Use in 2024

Preparing for business success in 2024 (and beyond) requires a comprehensive and organized business plan. We’ve handpicked the best templates to help you guide your team, attract investors, and secure funding. Let’s check them out.

If you’re looking to replace a traditional business plan document, then ClickUp’s Business Plan Template is for you!

This one-page business plan template, designed in ClickUp Docs , is neatly broken down into the following sections:

• Company description : Overview, mission, vision, and team
• Market analysis : Problem, solution, target market, competition, and competitive advantage
• Sales and marketing strategy : Products/services and marketing channels
• Operational plan : Location and facilities, equipment and tools, manpower, and financial forecasts
• Milestones and metrics: Targets and KPIs

Customize the template with your company logo and contact details, and easily navigate to different sections using the collapsible table of contents. The mini prompts under each section guide you on what to include—with suggestions on how to present the data (e.g., bullet lists, pictures, charts, and tables). 

You can share the document with anyone via URL and collaborate in real time. And when the business plan is ready, you have the option to print it or export it to PDF, HTML, or Markdown.

But that’s not all. This template is equipped with basic and enterprise project management features to streamline the business plan creation process . The Topics List view has a list of all the different sections and subsections of the template and allows you to assign it to a team member, set a due date, and attach relevant documents and references.

Switch from List to Board view to track and update task statuses according to the following: To Do, In Progress, Needs Revision, and Complete. 

This template is a comprehensive toolkit for documenting the different sections of your business plan and streamlining the creation process to ensure it’s completed on time. 🗓️

If you’re looking for a tool to kickstart or update your sales plan, ClickUp’s Sales Plan Template has got you covered. This sales plan template features a project summary list with tasks to help you craft a comprehensive and effective sales strategy. Some of these tasks include:

• Determine sales objectives and goals
• Draft positioning statement
• Perform competitive analysis
• Draft ideal customer persona
• Create a lead generation strategy

Assign each task to a specific individual or team, set priority levels , and add due dates. Specify what section of the sales plan each task belongs to (e.g., executive summary, revenue goals, team structure, etc.), deliverable type (such as document, task, or meeting), and approval state (like pending, needs revisions, and approved).

And in ClickUp style, you can switch to multiple views: List for a list of all tasks, Board for visual task management, Timeline for an overview of task durations, and Gantt to get a view of task dependencies. 

This simple business plan template is perfect for any type of business looking to create a winning sales strategy while clarifying team roles and keeping tasks organized. ✨

Thinking about scaling your business’s reach and operations but unsure where or how to start? It can be overwhelming, no doubt—you need a clear vision, measurable goals, and an actionable plan that every member of your team can rally behind. 

Thankfully, ClickUp’s Business Development Action Plan Template is designed to use automations to simplify this process so every step toward your business growth is clear, trackable, and actionable.

Start by assessing your current situation and deciding on your main growth goal. Are you aiming to increase revenue, tap into new markets, or introduce new products or services? With ClickUp Whiteboards or Docs, brainstorm and collaborate with your team on this decision.

Set and track your short- and long-term growth goals with ClickUp’s Goals , break them down into smaller targets, and assign these targets to team members, complete with due dates. Add these targets to a new ClickUp Dashboard to track real-time progress and celebrate small wins. 🎉

Whether you’re a startup or small business owner looking to hit your next major milestone or an established business exploring new avenues, this template keeps your team aligned, engaged, and informed every step of the way.

ClickUp’s Business Roadmap Template is your go-to for mapping out major strategies and initiatives in areas like revenue growth, brand awareness, community engagement, and customer satisfaction. 

Use the List view to populate tasks under each initiative. With Custom Fields, you can capture which business category (e.g., Product, Operations, Sales & Marketing, etc.) tasks fall under and which quarter they’re slated for. You can also link to relevant documents and resources and evaluate tasks by effort and impact to ensure the most critical tasks get the attention they deserve. 👀

Depending on your focus, this template provides different views to show just what you need. For example, the All Initiatives per Quarter view lets you focus on what’s ahead by seeing tasks that need completion within a specific quarter. This ensures timely execution and helps in aligning resources effectively for the short term.

This template is ideal for business executives and management teams who need to coordinate multiple short- and long-term initiatives and business strategies.

In business, unexpected threats to operations can arise at any moment. Whether it’s economic turbulence, a global health crisis, or supply chain interruptions, every company needs to be ready. ClickUp’s Business Continuity Plan Template lets you prepare proactively for these unforeseen challenges.

The template organizes tasks into three main categories:

• Priorities: Tasks that need immediate attention
• Continuity coverage: Tasks that must continue despite challenges
• Guiding principles: Resources and protocols to ensure smooth operations

The Board view makes it easy to visualize all the tasks under each of these categories. And the Priorities List sorts tasks by those that are overdue, the upcoming ones, and then the ones due later.

In times of uncertainty, being prepared is your best strategy. This template helps your business not just survive but thrive in challenging situations, keeping your customers, employees, and investors satisfied. 🤝

Looking to execute your business plan the “lean” way? Use ClickUp’s Lean Business Plan Template . It’s designed to help you optimize resource usage and cut unnecessary steps—giving you better results with less effort.

In the Plan Summary List view, list all the tasks that need to get done. Add specific details like who’s doing each task, when it’s due, and which part of the Business Model Canvas (BMC) it falls under. The By Priority view sorts this list based on priorities like Urgent, High, Normal, and Low. This makes it easy to spot the most important tasks and tackle them first.

Additionally, the Board view gives you an overview of task progression from start to finish. And the BMC view rearranges these tasks based on the various BMC components. 

Each task can further be broken down into subtasks and multiple checklists to ensure all related action items are executed. ✔️

This template is an invaluable resource for startups and large enterprises looking to maximize process efficiencies and results in a streamlined and cost-effective way.

The Small Business Action Plan Template by ClickUp is tailor-made for small businesses looking to transform their business ideas and goals into actionable steps and, eventually, into reality. 

It provides a simple and organized framework for creating, assigning, prioritizing, and tracking tasks. And in effect, it ensures that goals are not just set but achieved. Through the native dashboard and goal-setting features, you can monitor task progress and how they move you closer to achieving your goals.

Thanks to ClickUp’s robust communication features like chat, comments, and @mentions, it’s easy to get every team member on the same page and quickly address questions or concerns.

Use this action plan template to hit your business goals by streamlining your internal processes and aligning team efforts.

For larger businesses and scaling enterprises, getting different departments to work together toward a big goal can be challenging. The ClickUp Strategic Business Roadmap Template makes it easier by giving you a clear plan to follow.

This template is packaged in a folder and split into different lists for each department in your business, like Sales, Product, Marketing, and Enablement. This way, every team can focus on their tasks while collectively contributing to the bigger goal.

There are multiple viewing options available for team members. These include:

• Progress Board: Visualize tasks that are on track, those at risk, and those behind
• Gantt view: Get an overview of project timelines and dependencies
• Team view: See what each team member is working on so you can balance workloads for maximum productivity

While this template may feel overwhelming at first, the getting started guide offers a step-by-step breakdown to help you navigate it with ease. And like all ClickUp templates, you can easily customize it to suit your business needs and preferences.

Microsoft’s 20-page traditional business plan template simplifies the process of drafting comprehensive business plans. It’s made up of different sections, including:

• Executive summary : Highlights, objectives, mission statement, and keys to success
• Description of business: Company ownership and legal structure, hours of operation, products and services, suppliers, financial plans, etc.
• Marketing: Market analysis, market segmentation, competition, and pricing
• Appendix: Start-up expenses, cash flow statements, income statements, sales forecast, milestones, break-even analysis, etc.

The table of contents makes it easy to move to different sections of the document. And the text placeholders under each section provide clarity on the specific details required—making the process easier for users who may not be familiar with certain business terminology.

No business template roundup is complete without an Excel template. This business plan template lets you work on your business financials in Excel. It comes with customizable tables, formulas, and charts to help you look at the following areas:

• Highlight charts
• Market analysis
• Start-up assets and expenses
• Sales forecasts
• Profit and loss
• Balance sheet
• Cash flow projections
• Break-even analysis

This Excel template is especially useful when you want to create a clear and visual financial section for your business plan document—an essential element for attracting investors and lenders. However, there might be a steep learning curve to using this template if you’re not familiar with business financial planning and using Excel.

Try a Free Business Plan Template in ClickUp

Launching and running a successful business requires a well-thought-out and carefully crafted business plan. However, the business planning process doesn’t have to be complicated, boring, or take up too much time. Use any of the above 10 free business plan formats to simplify and speed up the process.

ClickUp templates go beyond offering a solid foundation to build your business plans. They come with extensive project management features to turn your vision into reality. And that’s not all— ClickUp’s template library offers over 1,000 additional templates to help manage various aspects of your business, from decision-making to product development to resource management .

Sign up for ClickUp’s Free Forever Plan today to fast-track your business’s growth! 🏆

Questions? Comments? Visit our Help Center for support.

Receive the latest WriteClick Newsletter updates.

Thanks for subscribing to our blog!

Please enter a valid email

• Free training & 24-hour support
• Serious about security & privacy
• 99.99% uptime the last 12 months

Small Business Trends

How to create a business plan: examples & free template.

This is the ultimate guide to creating a comprehensive and effective plan to start a business . In today’s dynamic business landscape, having a well-crafted business plan is an important first step to securing funding, attracting partners, and navigating the challenges of entrepreneurship.

This guide has been designed to help you create a winning plan that stands out in the ever-evolving marketplace. U sing real-world examples and a free downloadable template, it will walk you through each step of the process.

Whether you’re a seasoned entrepreneur or launching your very first startup, the guide will give you the insights, tools, and confidence you need to create a solid foundation for your business.

Table of Contents

How to Write a Business Plan

Embarking on the journey of creating a successful business requires a solid foundation, and a well-crafted business plan is the cornerstone. Here is the process of writing a comprehensive business plan and the main parts of a winning business plan . From setting objectives to conducting market research, this guide will have everything you need.

Executive Summary

The Executive Summary serves as the gateway to your business plan, offering a snapshot of your venture’s core aspects. This section should captivate and inform, succinctly summarizing the essence of your plan.

It’s crucial to include a clear mission statement, a brief description of your primary products or services, an overview of your target market, and key financial projections or achievements.

Think of it as an elevator pitch in written form: it should be compelling enough to engage potential investors or stakeholders and provide them with a clear understanding of what your business is about, its goals, and why it’s a promising investment.

Example: EcoTech is a technology company specializing in eco-friendly and sustainable products designed to reduce energy consumption and minimize waste. Our mission is to create innovative solutions that contribute to a cleaner, greener environment.

Our target market includes environmentally conscious consumers and businesses seeking to reduce their carbon footprint. We project a 200% increase in revenue within the first three years of operation.

Overview and Business Objectives

In the Overview and Business Objectives section, outline your business’s core goals and the strategic approaches you plan to use to achieve them. This section should set forth clear, specific objectives that are attainable and time-bound, providing a roadmap for your business’s growth and success.

It’s important to detail how these objectives align with your company’s overall mission and vision. Discuss the milestones you aim to achieve and the timeframe you’ve set for these accomplishments.

This part of the plan demonstrates to investors and stakeholders your vision for growth and the practical steps you’ll take to get there.

Example: EcoTech’s primary objective is to become a market leader in sustainable technology products within the next five years. Our key objectives include:

• Introducing three new products within the first two years of operation.
• Achieving annual revenue growth of 30%.
• Expanding our customer base to over 10,000 clients by the end of the third year.

Company Description

The Company Description section is your opportunity to delve into the details of your business. Provide a comprehensive overview that includes your company’s history, its mission statement, and its vision for the future.

Highlight your unique selling proposition (USP) – what makes your business stand out in the market. Explain the problems your company solves and how it benefits your customers.

Include information about the company’s founders, their expertise, and why they are suited to lead the business to success. This section should paint a vivid picture of your business, its values, and its place in the industry.

Example: EcoTech is committed to developing cutting-edge sustainable technology products that benefit both the environment and our customers. Our unique combination of innovative solutions and eco-friendly design sets us apart from the competition. We envision a future where technology and sustainability go hand in hand, leading to a greener planet.

Define Your Target Market

Defining Your Target Market is critical for tailoring your business strategy effectively. This section should describe your ideal customer base in detail, including demographic information (such as age, gender, income level, and location) and psychographic data (like interests, values, and lifestyle).

Elucidate on the specific needs or pain points of your target audience and how your product or service addresses these. This information will help you know your target market and develop targeted marketing strategies.

Example: Our target market comprises environmentally conscious consumers and businesses looking for innovative solutions to reduce their carbon footprint. Our ideal customers are those who prioritize sustainability and are willing to invest in eco-friendly products.

Market Analysis

The Market Analysis section requires thorough research and a keen understanding of the industry. It involves examining the current trends within your industry, understanding the needs and preferences of your customers, and analyzing the strengths and weaknesses of your competitors.

This analysis will enable you to spot market opportunities and anticipate potential challenges. Include data and statistics to back up your claims, and use graphs or charts to illustrate market trends.

This section should demonstrate that you have a deep understanding of the market in which you operate and that your business is well-positioned to capitalize on its opportunities.

Example: The market for eco-friendly technology products has experienced significant growth in recent years, with an estimated annual growth rate of 10%. As consumers become increasingly aware of environmental issues, the demand for sustainable solutions continues to rise.

Our research indicates a gap in the market for high-quality, innovative eco-friendly technology products that cater to both individual and business clients.

SWOT Analysis

A SWOT analysis in your business plan offers a comprehensive examination of your company’s internal and external factors. By assessing Strengths, you showcase what your business does best and where your capabilities lie.

Weaknesses involve an honest introspection of areas where your business may be lacking or could improve. Opportunities can be external factors that your business could capitalize on, such as market gaps or emerging trends.

Threats include external challenges your business may face, like competition or market changes. This analysis is crucial for strategic planning, as it helps in recognizing and leveraging your strengths, addressing weaknesses, seizing opportunities, and preparing for potential threats.

Including a SWOT analysis demonstrates to stakeholders that you have a balanced and realistic understanding of your business in its operational context.

• Innovative and eco-friendly product offerings.
• Strong commitment to sustainability and environmental responsibility.
• Skilled and experienced team with expertise in technology and sustainability.

Weaknesses:

• Limited brand recognition compared to established competitors.
• Reliance on third-party manufacturers for product development.

Opportunities:

• Growing consumer interest in sustainable products.
• Partnerships with environmentally-focused organizations and influencers.
• Expansion into international markets.
• Intense competition from established technology companies.
• Regulatory changes could impact the sustainable technology market.

Competitive Analysis

In this section, you’ll analyze your competitors in-depth, examining their products, services, market positioning, and pricing strategies. Understanding your competition allows you to identify gaps in the market and tailor your offerings to outperform them.

By conducting a thorough competitive analysis, you can gain insights into your competitors’ strengths and weaknesses, enabling you to develop strategies to differentiate your business and gain a competitive advantage in the marketplace.

Example: Key competitors include:

GreenTech: A well-known brand offering eco-friendly technology products, but with a narrower focus on energy-saving devices.

EarthSolutions: A direct competitor specializing in sustainable technology, but with a limited product range and higher prices.

By offering a diverse product portfolio, competitive pricing, and continuous innovation, we believe we can capture a significant share of the growing sustainable technology market.

Organization and Management Team

Provide an overview of your company’s organizational structure, including key roles and responsibilities. Introduce your management team, highlighting their expertise and experience to demonstrate that your team is capable of executing the business plan successfully.

Showcasing your team’s background, skills, and accomplishments instills confidence in investors and other stakeholders, proving that your business has the leadership and talent necessary to achieve its objectives and manage growth effectively.

Example: EcoTech’s organizational structure comprises the following key roles: CEO, CTO, CFO, Sales Director, Marketing Director, and R&D Manager. Our management team has extensive experience in technology, sustainability, and business development, ensuring that we are well-equipped to execute our business plan successfully.

Products and Services Offered

Describe the products or services your business offers, focusing on their unique features and benefits. Explain how your offerings solve customer pain points and why they will choose your products or services over the competition.

This section should emphasize the value you provide to customers, demonstrating that your business has a deep understanding of customer needs and is well-positioned to deliver innovative solutions that address those needs and set your company apart from competitors.

Example: EcoTech offers a range of eco-friendly technology products, including energy-efficient lighting solutions, solar chargers, and smart home devices that optimize energy usage. Our products are designed to help customers reduce energy consumption, minimize waste, and contribute to a cleaner environment.

Marketing and Sales Strategy

In this section, articulate your comprehensive strategy for reaching your target market and driving sales. Detail the specific marketing channels you plan to use, such as social media, email marketing, SEO, or traditional advertising.

Describe the nature of your advertising campaigns and promotional activities, explaining how they will capture the attention of your target audience and convey the value of your products or services. Outline your sales strategy, including your sales process, team structure, and sales targets.

Discuss how these marketing and sales efforts will work together to attract and retain customers, generate leads, and ultimately contribute to achieving your business’s revenue goals.

This section is critical to convey to investors and stakeholders that you have a well-thought-out approach to market your business effectively and drive sales growth.

Example: Our marketing strategy includes digital advertising, content marketing, social media promotion, and influencer partnerships. We will also attend trade shows and conferences to showcase our products and connect with potential clients. Our sales strategy involves both direct sales and partnerships with retail stores, as well as online sales through our website and e-commerce platforms.

Logistics and Operations Plan

The Logistics and Operations Plan is a critical component that outlines the inner workings of your business. It encompasses the management of your supply chain, detailing how you acquire raw materials and manage vendor relationships.

Inventory control is another crucial aspect, where you explain strategies for inventory management to ensure efficiency and reduce wastage. The section should also describe your production processes, emphasizing scalability and adaptability to meet changing market demands.

Quality control measures are essential to maintain product standards and customer satisfaction. This plan assures investors and stakeholders of your operational competency and readiness to meet business demands.

Highlighting your commitment to operational efficiency and customer satisfaction underlines your business’s capability to maintain smooth, effective operations even as it scales.

Example: EcoTech partners with reliable third-party manufacturers to produce our eco-friendly technology products. Our operations involve maintaining strong relationships with suppliers, ensuring quality control, and managing inventory.

We also prioritize efficient distribution through various channels, including online platforms and retail partners, to deliver products to our customers in a timely manner.

Financial Projections Plan

In the Financial Projections Plan, lay out a clear and realistic financial future for your business. This should include detailed projections for revenue, costs, and profitability over the next three to five years.

Ground these projections in solid assumptions based on your market analysis, industry benchmarks, and realistic growth scenarios. Break down revenue streams and include an analysis of the cost of goods sold, operating expenses, and potential investments.

This section should also discuss your break-even analysis, cash flow projections, and any assumptions about external funding requirements.

By presenting a thorough and data-backed financial forecast, you instill confidence in potential investors and lenders, showcasing your business’s potential for profitability and financial stability.

This forward-looking financial plan is crucial for demonstrating that you have a firm grasp of the financial nuances of your business and are prepared to manage its financial health effectively.

Example: Over the next three years, we expect to see significant growth in revenue, driven by new product launches and market expansion. Our financial projections include:

• Year 1: $1.5 million in revenue, with a net profit of $200,000.
• Year 2: $3 million in revenue, with a net profit of $500,000.
• Year 3: $4.5 million in revenue, with a net profit of $1 million.

These projections are based on realistic market analysis, growth rates, and product pricing.

Income Statement

The income statement , also known as the profit and loss statement, provides a summary of your company’s revenues and expenses over a specified period. It helps you track your business’s financial performance and identify trends, ensuring you stay on track to achieve your financial goals.

Regularly reviewing and analyzing your income statement allows you to monitor the health of your business, evaluate the effectiveness of your strategies, and make data-driven decisions to optimize profitability and growth.

Example: The income statement for EcoTech’s first year of operation is as follows:

• Revenue: $1,500,000
• Cost of Goods Sold: $800,000
• Gross Profit: $700,000
• Operating Expenses: $450,000
• Net Income: $250,000

This statement highlights our company’s profitability and overall financial health during the first year of operation.

Cash Flow Statement

A cash flow statement is a crucial part of a financial business plan that shows the inflows and outflows of cash within your business. It helps you monitor your company’s liquidity, ensuring you have enough cash on hand to cover operating expenses, pay debts, and invest in growth opportunities.

By including a cash flow statement in your business plan, you demonstrate your ability to manage your company’s finances effectively.

Example:  The cash flow statement for EcoTech’s first year of operation is as follows:

Operating Activities:

• Depreciation: $10,000
• Changes in Working Capital: -$50,000
• Net Cash from Operating Activities: $210,000

Investing Activities:

•  Capital Expenditures: -$100,000
• Net Cash from Investing Activities: -$100,000

Financing Activities:

• Proceeds from Loans: $150,000
• Loan Repayments: -$50,000
• Net Cash from Financing Activities: $100,000
• Net Increase in Cash: $210,000

This statement demonstrates EcoTech’s ability to generate positive cash flow from operations, maintain sufficient liquidity, and invest in growth opportunities.

Tips on Writing a Business Plan

1. Be clear and concise: Keep your language simple and straightforward. Avoid jargon and overly technical terms. A clear and concise business plan is easier for investors and stakeholders to understand and demonstrates your ability to communicate effectively.

2. Conduct thorough research: Before writing your business plan, gather as much information as possible about your industry, competitors, and target market. Use reliable sources and industry reports to inform your analysis and make data-driven decisions.

3. Set realistic goals: Your business plan should outline achievable objectives that are specific, measurable, attainable, relevant, and time-bound (SMART). Setting realistic goals demonstrates your understanding of the market and increases the likelihood of success.

4. Focus on your unique selling proposition (USP): Clearly articulate what sets your business apart from the competition. Emphasize your USP throughout your business plan to showcase your company’s value and potential for success.

5. Be flexible and adaptable: A business plan is a living document that should evolve as your business grows and changes. Be prepared to update and revise your plan as you gather new information and learn from your experiences.

6. Use visuals to enhance understanding: Include charts, graphs, and other visuals to help convey complex data and ideas. Visuals can make your business plan more engaging and easier to digest, especially for those who prefer visual learning.

7. Seek feedback from trusted sources: Share your business plan with mentors, industry experts, or colleagues and ask for their feedback. Their insights can help you identify areas for improvement and strengthen your plan before presenting it to potential investors or partners.

FREE Business Plan Template

To help you get started on your business plan, we have created a template that includes all the essential components discussed in the “How to Write a Business Plan” section. This easy-to-use template will guide you through each step of the process, ensuring you don’t miss any critical details.

The template is divided into the following sections:

• Mission statement
• Business Overview
• Key products or services
• Target market
• Financial highlights
• Company goals
• Strategies to achieve goals
• Measurable, time-bound objectives
• Company History
• Mission and vision
• Unique selling proposition
• Demographics
• Psychographics
• Pain points
• Industry trends
• Customer needs
• Competitor strengths and weaknesses
• Opportunities
• Competitor products and services
• Market positioning
• Pricing strategies
• Organizational structure
• Key roles and responsibilities
• Management team backgrounds
• Product or service features
• Competitive advantages
• Marketing channels
• Advertising campaigns
• Promotional activities
• Sales strategies
• Supply chain management
• Inventory control
• Production processes
• Quality control measures
• Projected revenue
• Assumptions
• Cash inflows
• Cash outflows
• Net cash flow

What is a Business Plan?

A business plan is a strategic document that outlines an organization’s goals, objectives, and the steps required to achieve them. It serves as a roadmap as you start a business , guiding the company’s direction and growth while identifying potential obstacles and opportunities.

Typically, a business plan covers areas such as market analysis, financial projections, marketing strategies, and organizational structure. It not only helps in securing funding from investors and lenders but also provides clarity and focus to the management team.

A well-crafted business plan is a very important part of your business startup checklist because it fosters informed decision-making and long-term success.

Why You Should Write a Business Plan

Understanding the importance of a business plan in today’s competitive environment is crucial for entrepreneurs and business owners. Here are five compelling reasons to write a business plan:

• Attract Investors and Secure Funding : A well-written business plan demonstrates your venture’s potential and profitability, making it easier to attract investors and secure the necessary funding for growth and development. It provides a detailed overview of your business model, target market, financial projections, and growth strategies, instilling confidence in potential investors and lenders that your company is a worthy investment.
• Clarify Business Objectives and Strategies : Crafting a business plan forces you to think critically about your goals and the strategies you’ll employ to achieve them, providing a clear roadmap for success. This process helps you refine your vision and prioritize the most critical objectives, ensuring that your efforts are focused on achieving the desired results.
• Identify Potential Risks and Opportunities : Analyzing the market, competition, and industry trends within your business plan helps identify potential risks and uncover untapped opportunities for growth and expansion. This insight enables you to develop proactive strategies to mitigate risks and capitalize on opportunities, positioning your business for long-term success.
• Improve Decision-Making : A business plan serves as a reference point so you can make informed decisions that align with your company’s overall objectives and long-term vision. By consistently referring to your plan and adjusting it as needed, you can ensure that your business remains on track and adapts to changes in the market, industry, or internal operations.
• Foster Team Alignment and Communication : A shared business plan helps ensure that all team members are on the same page, promoting clear communication, collaboration, and a unified approach to achieving the company’s goals. By involving your team in the planning process and regularly reviewing the plan together, you can foster a sense of ownership, commitment, and accountability that drives success.

What are the Different Types of Business Plans?

In today’s fast-paced business world, having a well-structured roadmap is more important than ever. A traditional business plan provides a comprehensive overview of your company’s goals and strategies, helping you make informed decisions and achieve long-term success. There are various types of business plans, each designed to suit different needs and purposes. Let’s explore the main types:

• Startup Business Plan: Tailored for new ventures, a startup business plan outlines the company’s mission, objectives, target market, competition, marketing strategies, and financial projections. It helps entrepreneurs clarify their vision, secure funding from investors, and create a roadmap for their business’s future. Additionally, this plan identifies potential challenges and opportunities, which are crucial for making informed decisions and adapting to changing market conditions.
• Internal Business Plan: This type of plan is intended for internal use, focusing on strategies, milestones, deadlines, and resource allocation. It serves as a management tool for guiding the company’s growth, evaluating its progress, and ensuring that all departments are aligned with the overall vision. The internal business plan also helps identify areas of improvement, fosters collaboration among team members, and provides a reference point for measuring performance.
• Strategic Business Plan: A strategic business plan outlines long-term goals and the steps to achieve them, providing a clear roadmap for the company’s direction. It typically includes a SWOT analysis, market research, and competitive analysis. This plan allows businesses to align their resources with their objectives, anticipate changes in the market, and develop contingency plans. By focusing on the big picture, a strategic business plan fosters long-term success and stability.
• Feasibility Business Plan: This plan is designed to assess the viability of a business idea, examining factors such as market demand, competition, and financial projections. It is often used to decide whether or not to pursue a particular venture. By conducting a thorough feasibility analysis, entrepreneurs can avoid investing time and resources into an unviable business concept. This plan also helps refine the business idea, identify potential obstacles, and determine the necessary resources for success.
• Growth Business Plan: Also known as an expansion plan, a growth business plan focuses on strategies for scaling up an existing business. It includes market analysis, new product or service offerings, and financial projections to support expansion plans. This type of plan is essential for businesses looking to enter new markets, increase their customer base, or launch new products or services. By outlining clear growth strategies, the plan helps ensure that expansion efforts are well-coordinated and sustainable.
• Operational Business Plan: This type of plan outlines the company’s day-to-day operations, detailing the processes, procedures, and organizational structure. It is an essential tool for managing resources, streamlining workflows, and ensuring smooth operations. The operational business plan also helps identify inefficiencies, implement best practices, and establish a strong foundation for future growth. By providing a clear understanding of daily operations, this plan enables businesses to optimize their resources and enhance productivity.
• Lean Business Plan: A lean business plan is a simplified, agile version of a traditional plan, focusing on key elements such as value proposition, customer segments, revenue streams, and cost structure. It is perfect for startups looking for a flexible, adaptable planning approach. The lean business plan allows for rapid iteration and continuous improvement, enabling businesses to pivot and adapt to changing market conditions. This streamlined approach is particularly beneficial for businesses in fast-paced or uncertain industries.
• One-Page Business Plan: As the name suggests, a one-page business plan is a concise summary of your company’s key objectives, strategies, and milestones. It serves as a quick reference guide and is ideal for pitching to potential investors or partners. This plan helps keep teams focused on essential goals and priorities, fosters clear communication, and provides a snapshot of the company’s progress. While not as comprehensive as other plans, a one-page business plan is an effective tool for maintaining clarity and direction.
• Nonprofit Business Plan: Specifically designed for nonprofit organizations, this plan outlines the mission, goals, target audience, fundraising strategies, and budget allocation. It helps secure grants and donations while ensuring the organization stays on track with its objectives. The nonprofit business plan also helps attract volunteers, board members, and community support. By demonstrating the organization’s impact and plans for the future, this plan is essential for maintaining transparency, accountability, and long-term sustainability within the nonprofit sector.
• Franchise Business Plan: For entrepreneurs seeking to open a franchise, this type of plan focuses on the franchisor’s requirements, as well as the franchisee’s goals, strategies, and financial projections. It is crucial for securing a franchise agreement and ensuring the business’s success within the franchise system. This plan outlines the franchisee’s commitment to brand standards, marketing efforts, and operational procedures, while also addressing local market conditions and opportunities. By creating a solid franchise business plan, entrepreneurs can demonstrate their ability to effectively manage and grow their franchise, increasing the likelihood of a successful partnership with the franchisor.

Using Business Plan Software

Creating a comprehensive business plan can be intimidating, but business plan software can streamline the process and help you produce a professional document. These tools offer a number of benefits, including guided step-by-step instructions, financial projections, and industry-specific templates. Here are the top 5 business plan software options available to help you craft a great business plan.

1. LivePlan

LivePlan is a popular choice for its user-friendly interface and comprehensive features. It offers over 500 sample plans, financial forecasting tools, and the ability to track your progress against key performance indicators. With LivePlan, you can create visually appealing, professional business plans that will impress investors and stakeholders.

2. Upmetrics

Upmetrics provides a simple and intuitive platform for creating a well-structured business plan. It features customizable templates, financial forecasting tools, and collaboration capabilities, allowing you to work with team members and advisors. Upmetrics also offers a library of resources to guide you through the business planning process.

Bizplan is designed to simplify the business planning process with a drag-and-drop builder and modular sections. It offers financial forecasting tools, progress tracking, and a visually appealing interface. With Bizplan, you can create a business plan that is both easy to understand and visually engaging.

Enloop is a robust business plan software that automatically generates a tailored plan based on your inputs. It provides industry-specific templates, financial forecasting, and a unique performance score that updates as you make changes to your plan. Enloop also offers a free version, making it accessible for businesses on a budget.

5. Tarkenton GoSmallBiz

Developed by NFL Hall of Famer Fran Tarkenton, GoSmallBiz is tailored for small businesses and startups. It features a guided business plan builder, customizable templates, and financial projection tools. GoSmallBiz also offers additional resources, such as CRM tools and legal document templates, to support your business beyond the planning stage.

Business Plan FAQs

What is a good business plan.

A good business plan is a well-researched, clear, and concise document that outlines a company’s goals, strategies, target market, competitive advantages, and financial projections. It should be adaptable to change and provide a roadmap for achieving success.

What are the 3 main purposes of a business plan?

The three main purposes of a business plan are to guide the company’s strategy, attract investment, and evaluate performance against objectives. Here’s a closer look at each of these:

• It outlines the company’s purpose and core values to ensure that all activities align with its mission and vision.
• It provides an in-depth analysis of the market, including trends, customer needs, and competition, helping the company tailor its products and services to meet market demands.
• It defines the company’s marketing and sales strategies, guiding how the company will attract and retain customers.
• It describes the company’s organizational structure and management team, outlining roles and responsibilities to ensure effective operation and leadership.
• It sets measurable, time-bound objectives, allowing the company to plan its activities effectively and make strategic decisions to achieve these goals.
• It provides a comprehensive overview of the company and its business model, demonstrating its uniqueness and potential for success.
• It presents the company’s financial projections, showing its potential for profitability and return on investment.
• It demonstrates the company’s understanding of the market, including its target customers and competition, convincing investors that the company is capable of gaining a significant market share.
• It showcases the management team’s expertise and experience, instilling confidence in investors that the team is capable of executing the business plan successfully.
• It establishes clear, measurable objectives that serve as performance benchmarks.
• It provides a basis for regular performance reviews, allowing the company to monitor its progress and identify areas for improvement.
• It enables the company to assess the effectiveness of its strategies and make adjustments as needed to achieve its objectives.
• It helps the company identify potential risks and challenges, enabling it to develop contingency plans and manage risks effectively.
• It provides a mechanism for evaluating the company’s financial performance, including revenue, expenses, profitability, and cash flow.

Can I write a business plan by myself?

Yes, you can write a business plan by yourself, but it can be helpful to consult with mentors, colleagues, or industry experts to gather feedback and insights. There are also many creative business plan templates and business plan examples available online, including those above.

We also have examples for specific industries, including a using food truck business plan , salon business plan , farm business plan , daycare business plan , and restaurant business plan .

Is it possible to create a one-page business plan?

Yes, a one-page business plan is a condensed version that highlights the most essential elements, including the company’s mission, target market, unique selling proposition, and financial goals.

How long should a business plan be?

A typical business plan ranges from 20 to 50 pages, but the length may vary depending on the complexity and needs of the business.

What is a business plan outline?

A business plan outline is a structured framework that organizes the content of a business plan into sections, such as the executive summary, company description, market analysis, and financial projections.

What are the 5 most common business plan mistakes?

The five most common business plan mistakes include inadequate research, unrealistic financial projections, lack of focus on the unique selling proposition, poor organization and structure, and failure to update the plan as circumstances change.

What questions should be asked in a business plan?

A business plan should address questions such as: What problem does the business solve? Who is the specific target market ? What is the unique selling proposition? What are the company’s objectives? How will it achieve those objectives?

What’s the difference between a business plan and a strategic plan?

A business plan focuses on the overall vision, goals, and tactics of a company, while a strategic plan outlines the specific strategies, action steps, and performance measures necessary to achieve the company’s objectives.

How is business planning for a nonprofit different?

Nonprofit business planning focuses on the organization’s mission, social impact, and resource management, rather than profit generation. The financial section typically includes funding sources, expenses, and projected budgets for programs and operations.

Image: Envato Elements

Your email address will not be published. Required fields are marked *

© Copyright 2003 - 2024, Small Business Trends LLC. All rights reserved. "Small Business Trends" is a registered trademark.

• Skip to primary navigation
• Skip to main content
• Skip to primary sidebar
• Skip to footer

Legal Templates

Home Business Business Plan

Business Plan Templates

Use our template to make an investment-worthy business plan.

Updated December 8, 2023 Written by Sara Hostelley | Reviewed by Brooke Davis

A business plan is a document outlining a company’s operations, strategies, goals, and objectives. It’s crucial to guide you through each stage of starting and growing your business.

Templates (8)

What is a business plan, why is a business plan essential, components of a business plan, how to write a business plan, business plan sample.

Below, you can find free business plan templates for specific business types. You can also find more in-depth information on writing a plan for your business, whether it’s a food truck, restaurant, real estate business, or another entity:

Create a detailed plan that lays out the details of how your business will achieve it's objectives.

Traditional Business Plan

Create a simplified version of a traditional business plan.

One-Page Business Plan

Create a Non-Profit Business Plan and learn how to write one.

Create a Daycare Business Plan and learn how to write one.

Create a Restaurant Business Plan and learn how to write one.

Create a Real Estate Business Plan and learn how to write one.

Real Estate

Create a Food Truck Business Plan and learn how to write one.

A business plan is a document detailing how a business, whether it’s a new or existing company, will achieve its goals and objectives. It guides you through every step of starting and running a company.

A business plan can be the foundation of your business, serving as a written roadmap that covers all aspects of how to structure, run, and grow your business. You can also refer back to it as your business progresses to track its growth and success.

In addition to being a helpful document internally, a business plan is also vital for a company to communicate its success to external parties that may influence its future success.

Consider some of the main reasons why large and small business owners alike use business plans:

1. Use As a Roadmap

A business plan sets specific, measurable, and time-bound goals. Having these goals helps you track progress, evaluate performance, and adjust as necessary.

By laying out goals, you have a clear and attainable plan of action with the ability to see and monitor your progress.

2. Plan Strategies For Potential Challenges

A business plan can help you think objectively about your business’s key elements and inform your decision-making as you move forward.

A detailed plan can provide a semblance of control over a potentially cumbersome process. Formulating a plan can improve your ability to make choices and decisions for yourself and the business. This approach is much better than suddenly making a critical decision without time to evaluate or haphazardly letting others decide for you.

3. Get Funding or Bring on New Business Partners

An accurate business plan is essential whether or not you need to secure a business loan. Investors and lenders often require a business plan before they commit capital. A solid plan demonstrates your commitment, viability, and potential return on investment.

Create a business plan that grabs the attention of potential investors and provides them with enough structure and confidence that they will move forward and grant funding and support to your business.

You can use your business plan to highlight how the proposed business will be successful and profitable.

4. Discover Any Weaknesses

A business plan includes a strengths, weaknesses, opportunities, and threats (SWOT) analysis that helps identify potential risks and challenges. It is essential to allocate resources and demonstrate monthly profit or loss. By recognizing these elements early, you can develop strategies to mitigate or address them.

5. Analyze the Market and Competition

Market research within the plan helps you better understand your target audience, competition, and industry trends. This knowledge is crucial for making informed business decisions.

By learning about your competition, you can help make your goods or services stand out and help validate your business idea.

You should update a business plan as you go, altering your goals as necessary and being mindful of any changes of direction in your business.

A typical business plan includes the following sections:

• Executive Summary
• Management Team
• Products and Services
• Customers and Marketing
• SWOT Analysis

Our business plan template includes all of the above, so you won’t have to worry about missing out on essential sections.

Step 1 – Create an Executive Summary

An executive summary is the first section of a traditional business plan, serving as the first impression of your business. Please give a brief overview of your company, including its mission, key goals, and a snapshot of your financial projections.

You can skip this step if you’re writing a lean business plan for a startup. Instead, replace it with a few sentences outlining the problem your startup aims to solve and the solution you will provide.

Executive Summary Example:

Market research indicates there are a growing number of dog owners in Tallahassee who want to train their animals. Consumer surveys indicate that most consumers don’t have the time or resources to train their animals themselves.

Consumers have also expressed a desire for combined dog walking and training services to help discipline their animals.

Pawsitive Strides Canine Coaching & Walks provides a convenient service for customers with furry friends and disposable incomes.

Tips for Writing an Executive Summary

• Define a problem in your market and state how your business will solve it.
• Limit your executive summary to one page.
• Use a tone appropriate for your audience.

Step 2 – Describe Your Company’s Team

A professional business plan will include a statement about your company’s team and management.

Describe your startup’s legal structure. After that, you can insert a chart to show the hierarchical structure of your company. Show and name your C-suite executives, management team, and key employees. Include short biographies and links to their resumes and LinkedIn profiles to give the reader a complete picture of your staff’s qualifications.

If you have a smaller staff, you can highlight the founder and CEO and your staff members who perform the services or create your business’s products.

Example for Company’s Team Statement:

Jamie Clayton, Founder and CEO

• Board-certified veterinarian.

Pawsitive Strides Canine Coaching & Walks’s dog walkers and trainers

• 14 full-time staff members.
• 26 part-time staff members.
• All staff members have the Certified Professional Dog Trainer-Knowledge and Skills Assessed (CPDT-KSA) credential from the Certification Council for Professional Dog Trainers.

Tips for Writing about Your Company Management and Team

• Include any roles you’d like to hire to grow your company, if applicable.
• Highlight expertise and awards one to show your staff’s capabilities.

Step 3 – Summarize Market Analysis and Potential

Your business plan must also thoroughly analyze your target market and customer base. The goal here is to show that you understand your market and target audience and that there is a viable market for your business.

Market Analysis Example:

Pawsitive Strides Canine Coaching & Walks’s ideal customer is a dog owner between the ages of 25 and 65 with a high disposable income. They’re ideally a working professional or have recently retired from the workplace. They love their dog (or dogs) and want them to be well-behaved and have an outlet for all their energy.

Market research shows that Pawsitive Strides Canine Coaching & Walks has ample opportunities in the Tallahassee area:

• The total revenue for dog walking services in the U.S. increased from $900 million in 2019 to $1.1 billion in 2023.
• Dog ownership has increased by 20% over the last five years.
• Online search volume for “dog walkers in Tallahassee” is up by 10% since last year.
• 19% of Tallahassee’s residents have a household income of $125,000 or more (compared to the average of 5% across the U.S.).

Tips for Writing a Market Analysis

• Use reliable sources for acquiring data.
• Conduct consumer surveys to hear from people in your target area.
• Focus on the demand in your area and the growth potential.
• Include revenue and expense projections based on market data.

Step 4 – Describe Your Product or Service

Describe the products and services you offer. Pinpoint the value they provide to current and future customers and share your plans for research and development.

The main goal of this section is to convince the reader and yourself that your business is viable and that you have enough resources, time, and energy to achieve your goals.

Product Description Example:

Pawsitive Strides Canine Coaching & Walks isn’t an ordinary dog walking service. When a customer signs up for our monthly subscription plan, we have one of our certified dog walkers go to their house 12 times a month on a schedule that works for them.

Our dog walker takes their dog on a 30-minute walk and corrects their behavior. Their dog learns how to walk on a leash calmly and be around cars and people. Not only does the dog get some exercise and fresh air, but they also learn discipline, meaning the customer doesn’t have to worry about training their dog in this sense.

Tips for Writing a Product/Service Description

• Highlight cross-sell and upsell opportunities, if applicable.
• Emphasize what distinguishes you from other companies providing similar services/products.
• Include details for updating your offerings in the future.

Step 5 – Plan Your Marketing Strategy

Discuss the brand vision you want to cultivate, the metrics you’ll track, and the channels you’ll use to reach your target audience. Outlining how you plan to collect and retain customers will help you experience growth in the long term.

Marketing Strategy Example:

Pawsitive Strides Canine Coaching & Walks will focus on social media and direct mail marketing as its two main forms of advertising. We’ll track customer referrals to determine how many current customers are satisfied with our services.

On our social media platforms, including Instagram and Facebook, we’ll track our audience growth rate, bounce rate, and click-through rate.

Tips for Writing a Marketing Strategy

• Add the budget/resources you have, if applicable.
• Create strategies for marketing to different segments within your main target audience.

Step 6 – Conduct SWOT Analysis

Organizations use SWOT analyses to determine how closely a business will adhere to its growth trajectories. This analysis involves looking at a company’s SWOTs, which are:

• Strengths: Strengths are things your company does well. Examples include having a unique selling proposition, standout brandings, or human resources, like your employees and C-class executives.
• Weaknesses:  These barriers prevent your project or company from reaching certain milestones. Examples include financial limitations, a shortage of skilled professionals, and unclear selling propositions.
• Opportunities:  These positive external factors could give you a competitive edge. For instance, if you’re a manufacturer and the federal government cuts tariffs, you can export your products into a new market to boost market share and sales.
• Threats:  These are events, competitors, and situations that pose a risk to your company and the goals you’ve set for it. Typical threats include negative media coverage, changing customer demands, emerging competitors, and new rules and regulations.

SWOT Analysis Example:

• Appeals to people who don’t have the time or resources to train their pets.
• Low startup costs.
• Finding enough certified employees to meet the anticipated demand.
• Dealing with aggressive animals may be challenging for newer employees.

Opportunities

• Offering multiple subscription packages for customers who want more frequent training sessions for their pets.
• BehaviorBuddies is a dog walking service in Bradfordville that may take away customers.

Tips for Writing a SWOT Analysis

• Be honest with your business’s weaknesses and threats.
• Capitalize on opportunities you find through market analysis.

Step 7 – Develop a Strategy for Operations

Your business plan needs to include a thorough operations plan. This section reveals your manufacturing, fulfillment, managing, staffing, hiring strategies, and all the other processes you go through when running your business daily.

Operations Strategy Example:

Jamie Clayton will oversee the hiring of all employees, and the team lead will train all employees for at least one month to ensure they have the knowledge necessary to deal with animals of all temperaments.

The team lead will also organize the dog walking schedule to ensure all team members have enough time to arrive at customers’ houses and complete the dog walking/training sessions thoroughly.

Tips for Writing a Business Strategy

• Consider what your business needs to thrive on a daily basis.
• Account for inventory and supplies, even if your business is service-based.

Step 8 – Compile Your Business Financials

Create financial projections, including income statements, balance sheets, and cash flow statements for the first few years of operation. If you need funding, specify the amount and how you plan to use it.

Financial Statement Example:

Income Statement for the Year Ended December 31, 2023

• Revenue: $150,000
• Cost of Goods Sold: $30,000
• Gross Profit: $120,000
• Operating Expenses: $80,000
• Net Operating Income: $40,000
• Other Income/Expenses: -$2,000
• Net Income: $38,000

Tips for Writing a Financial Section

• Double-check the accuracy of financial information.
• Demonstrate how the proposed funding aligns with your company’s goals.
• Forecast future financial performance.

Step 9 – Explain Your Funding Request

If you’re seeking funding or investment for your business, explain the amount you need and how you intend to use it. Be transparent about the terms you’re offering to investors or lenders.

Funding Request Example:

Pawsitive Strides Canine Coaching & Walks has already hired a team to serve our existing customers. Once we scale to $500,000 in annual revenue over the next two years and at a 10% profit margin, our primary ongoing annual expenses (not including taxes) will total $350,000.

While already profitable, we are requesting $200,000 in the form of a business loan to buy two additional company vehicles. These vehicles will improve our employees’ ability to get to customers’ homes, and the remaining money will go toward maintaining current company vehicles.

Tips for Writing a Funding Request

• Add a timeline so investors know your goals and how you plan to use the money.
• If you seek funding in the form of an exchange for equity, an investor may expect to gain decision-making powers in your company. Plan for this situation accordingly.

Step 10 – Compile an Appendix for Official Documents

Include relevant documents, such as resumes of key team members, legal agreements, market research data, product design mock-ups, and your business’s legal structure documents.

Remember that each business plan is unique, so tailor your content to your venture and audience. Your business plan should effectively communicate your vision, strategy, and financial viability to potential investors, partners, and stakeholders.

Combine the appendix with a table of contents and footnotes section so you can reference it throughout your document.

You can download a free business plan template below in PDF or Word format:

Related Documents

• Business Continuity Plan : Outline how your business will run in the event of a range of disaster scenarios with a business continuity plan.
• One-Page Business Plan : A simplified version of a traditional business plan that outlines the basics of your business.
• LLC Operating Agreement : An internal written document among members of a Limited Liability Company (“LLC”).
• Business Proposal : Use this document to form new relationships with other businesses and organizations.
• Request for Proposal : Download this form to allow you to collect offers from various vendors who can provide goods or services your business needs.
• Legal Resources
• Partner With Us
• Terms of Use
• Privacy Policy
• Do Not Sell My Personal Information

The document above is a sample. Please note that the language you see here may change depending on your answers to the document questionnaire.

Thank you for downloading!

How would you rate your free template?

Click on a star to rate

5-Minute Classes For Small Businesses

8-page fill-in-the-blank business plan template.

Need to write a business plan, but do not know where to start? Just fill in the blanks on this business plan template, and you will be good to go.

8-Page Fill-In-The-Blank Business Plan Template PDF 8-Page Fill-In-The-Blank Business Plan Template Word

The fill-in-the-blank business plan template is just eight pages and covers all the basics. There are brief sections for organization of your business, your industry, your mission statement, and your day-to-date operations. There’s also a comprehensive marketing section that includes information about your pricing, your marketing positioning (in terms of price and quality), your competition, and the types of marketing you’ll use to promote your small business. The financial section includes information about your average sale, breakeven points, money needed for startup, and more.

Download the PDF version of the business plan template, and you can fill in the blanks by hand. Download the Word version of the business plan template, and you can type in your answers and have a polished business plan, ready to present to lenders or investors.

Related Small Business Classes Online How To Write A Fill-In-The-Blank Business Plan Why Write A Business Plan

Jennifer Croft Comments Years ago, I was hired by Mi Casa Resource Center For Women in Denver to teach women on welfare how to start and run their own small businesses. Mi Casa didn’t have any curriculum, so I had to build 108 hours of curriculum from scratch, which I then taught at a rate of nine hours per week, over a 12-week period. Most of the curriculum centered around elements that eventually became part of a business plan. I kept retooling the business plan, over and over, until I had it as simple as possible. The result became this 8-page, fill-in-the-blank business plan, which has stood the test of time, with only minor revisions in the marketing section.

Click here for a resource for StrengthsFinder training .

Note that these worksheets where designed by Jennifer Croft, who also wrote the copy for a motorcycle resources site and for dry eye doctors in Denver .

• Privacy Policy

5-Minute Classes was founded by Jennifer Croft, who provides customized SEO training for marketing teams in Denver, Colorado and across the United States and Canada.

404 Not found

8 Effective Payroll Tips for Small Business Owners

Tiffany Delmore

6 min. read

Updated April 11, 2024

Even on the leanest and most tightly run teams, payroll can be a tough process to unravel. For example, it can be more difficult to maintain strict employee privacy. Underpayments and overpayments are more common and harder to detect. Accuracy, standardization, backup systems, and other requirements can be overlooked and possibly trigger a time-consuming audit.

In a recent survey conducted by payroll services provider OnPay of more than 1,000 small businesses, business owners who run payroll manually said they spend an average of 18 hours a month paying employees. Despite this fact, most payroll advice is geared toward larger organizations, so that information isn’t helpful when you’re looking for ways to make your lean team more efficient. 

Here are eight tips for streamlining your payroll process and keeping your records neat and orderly to save you time each month and around tax season:

1. Create and maintain a payroll calendar

If you’re only willing to do one thing in order to organize and simplify the payroll process, make it this one. Ensuring that all employees get paid on time is one of the cornerstones of both keeping your team happy and keeping payroll in check. Weekly, bi-weekly, monthly — it doesn’t matter as long as you have a system in place. 

Perhaps the best part of it all is just how easy and accessible finding and maintaining a payroll calendar can be. The National Finance Center offers pre-made,  downloadable calendars  for anyone to use. Just keep in mind that the pay schedules of your business may not align perfectly with the calendars you find online. Consider making your own in order to best reflect the practices of your business without losing track of when the next payday is. 

2. Automate payroll-related taxes

Automating payroll taxes sounds like something you could do just to ease the burden of payroll management. It’s actually much more consequential than that.

The penalties for missed tax payments can be significant. Attempting to handle them all manually is just asking for a slip-up at some point. Paying taxes just one day late will result in a penalty of 2%. That penalty  quintuples to 10%  after 16 days. Mistakes like these may sound unthinkable, but manually paying taxes keeps the risk far too high. The sooner those payments get sent off to the IRS, the less you’ll need to worry about them.

Several leading payroll providers  and software packages offer automated payment of taxes as a feature. Since you’re dealing with the IRS here, be careful to read the fine print, though. If your software package hiccups or your payroll provider misses a cue, the IRS will come looking for you, not them. Be certain that whatever arrangements you settle on are verifiable, guaranteed, and will survive an audit.

3. Classify all workers

The pay schedules of your workers will vary significantly based on their classifications — as will the tax implications for your business. It may sound obvious, but the lines between an independent contractor and a full-time employee can get pretty blurry, particularly for small operations on tight budgets.

There’s no simple solution out here: you need to do your due diligence in assessing and classifying each of your employees. You can use the IRS’s  classification guide  to help assess whether they are an independent contractor or a full-time employee, just be sure to incorporate all of your classifications back into your payroll system — that way no key distinctions can slip through the cracks. 

4. Do data entry double duty

Big businesses have entire payroll teams or can outsource the whole process — not so with their leaner counterparts. Establish whatever payroll process works best for you, but always have a second pair of eyes to watch data entry. An extra zero now could spell endless headaches for you down the line. 

Enter, run, and crunch the numbers twice over in order to make sure nothing like that happens. To make this easier and less time-intensive, be sure to include it as part of your monthly plan review meeting. This can ensure that you have more eyes on the data and have time set aside to give it a full run-through. 

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

5. Find the right software, but don’t use it as a crutch

Payroll software is probably the first place your mind goes when thinking for a quick way to streamline the payroll process, and for good reason. Most software systems are easy to use, cost-effective, and free up time and energy for your business to do what it does best.

That being said, overreliance on payroll software can bring with it a new set of issues. Simply plugging in the numbers and letting the software chug away can leave you unfamiliar with the financial goings-on of your payroll. They can also make data compilation for potential audits that much more difficult. If payroll software works for you, use it — just don’t let it use you.

Should you decide to invest in payroll software, this is not the place to skimp. Make sure you budget an ongoing line item for this expense, that you are familiar with its capabilities, and that you have double-checked to make sure it is compatible with any/all legacy systems your company is using.

This might also be a good time for some out-of-the-box thinking. What other areas of your business might benefit from a higher-end payroll software package? Can the package you’re considering handle billing, invoicing, and other financial processes? It’s easy to acquire tunnel vision to fix one problem, but step back for a bit and take in a wider point of view.

6. Know the law

This one is a given. The rules and regulations surrounding payroll laws can be a bit complicated and often differ from state to state. You’ll want to make sure your business’s payroll system is in compliance with the law from the get-go, and the American Payroll Association’s  guide to state payroll laws  can help you do just that. If you’re feeling bogged down in all of the rules, don’t hesitate to contact an expert — better to figure it out now than suffer consequences later.

7. Appoint a payroll manager

“Payroll manager” is generally thought of as a full-time position at most companies. One that requires sorting through all the ins and outs of a large business’s pay complexities. For lean teams, the responsibilities aren’t nearly so demanding but they are just as important. 

If a member of your team has any experience in accounting, HR, or business finance, consider asking them to take on some payroll management duties. In conjunction with a good software system, these duties are unlikely to pose a significant challenge to them if you give them the proper support. Even if you need to enlist more than one employee to help out, having one oversee the whole process can make things significantly more efficient than trying to patchwork through it all.

8. Keep all records

Keeping payroll records isn’t just a recommendation: it’s a legal requirement. Patriot Software reports that businesses must keep records of employment taxes for up to 4 years, payroll records for 3, and wage determination records for 2 in order to  stay in compliance  with the IRS guidelines and the FLSA. While software can do some of this for you, it’s best to maintain your own physical and digital records as well to minimize the chance of loss. 

• Tackle payroll early on

Payroll is always a headache, but following the right advice early on can soften the blow later on. Small businesses have enough on their plates as it is; keeping things simple with payroll can prevent anything else from getting added onto them. 

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Tiffany Delmore is the co-founder and CMO of SchoolSafe, a company helping to develop safer educational environments.

Table of Contents

Related Articles

7 Min. Read

I Just Started My Small Business—Do I Need Payroll Software?

6 Min. Read

How to Make Your Bookkeeper Really Work for Your Business

How to Set up Payroll As a New Employer

8 Min. Read

Small Business Accounting 101: 9 Steps to Get Your New Business on Track

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software