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16 Best Types of Charts and Graphs for Data Visualization [+ Guide]

Published: June 08, 2023

There are more type of charts and graphs than ever before because there's more data. In fact, the volume of data in 2025 will be almost double the data we create, capture, copy, and consume today.

This makes data visualization essential for businesses. Different types of graphs and charts can help you:

• Motivate your team to take action.
• Impress stakeholders with goal progress.
• Show your audience what you value as a business.

Data visualization builds trust and can organize diverse teams around new initiatives. Let's talk about the types of graphs and charts that you can use to grow your business.

Free Excel Graph Templates

Tired of struggling with spreadsheets? These free Microsoft Excel Graph Generator Templates can help.

• Simple, customizable graph designs.
• Data visualization tips & instructions.
• Templates for two, three, four, and five-variable graph templates.

You're all set!

Click this link to access this resource at any time.

Different Types of Graphs for Data Visualization

1. bar graph.

A bar graph should be used to avoid clutter when one data label is long or if you have more than 10 items to compare.

Best Use Cases for These Types of Graphs

Bar graphs can help you compare data between different groups or to track changes over time. Bar graphs are most useful when there are big changes or to show how one group compares against other groups.

The example above compares the number of customers by business role. It makes it easy to see that there is more than twice the number of customers per role for individual contributors than any other group.

A bar graph also makes it easy to see which group of data is highest or most common.

For example, at the start of the pandemic, online businesses saw a big jump in traffic. So, if you want to look at monthly traffic for an online business, a bar graph would make it easy to see that jump.

Other use cases for bar graphs include:

• Product comparisons.
• Product usage.
• Category comparisons.
• Marketing traffic by month or year.
• Marketing conversions.

Design Best Practices for Bar Graphs

• Use consistent colors throughout the chart, selecting accent colors to highlight meaningful data points or changes over time.
• Use horizontal labels to improve readability.
• Start the y-axis at 0 to appropriately reflect the values in your graph.

2. Line Graph

A line graph reveals trends or progress over time, and you can use it to show many different categories of data. You should use it when you chart a continuous data set.

Line graphs help users track changes over short and long periods. Because of this, these types of graphs are good for seeing small changes.

Line graphs can help you compare changes for more than one group over the same period. They're also helpful for measuring how different groups relate to each other.

A business might use this graph to compare sales rates for different products or services over time.

These charts are also helpful for measuring service channel performance. For example, a line graph that tracks how many chats or emails your team responds to per month.

Design Best Practices for Line Graphs

• Use solid lines only.
• Don't plot more than four lines to avoid visual distractions.
• Use the right height so the lines take up roughly 2/3 of the y-axis' height.

3. Bullet Graph

A bullet graph reveals progress towards a goal, compares this to another measure, and provides context in the form of a rating or performance.

In the example above, the bullet graph shows the number of new customers against a set customer goal. Bullet graphs are great for comparing performance against goals like this.

These types of graphs can also help teams assess possible roadblocks because you can analyze data in a tight visual display.

For example, you could create a series of bullet graphs measuring performance against benchmarks or use a single bullet graph to visualize these KPIs against their goals:

• Customer satisfaction.
• Average order size.
• New customers.

Seeing this data at a glance and alongside each other can help teams make quick decisions.

Bullet graphs are one of the best ways to display year-over-year data analysis. You can also use bullet graphs to visualize:

• Customer satisfaction scores.
• Customer shopping habits.
• Social media usage by platform.

Design Best Practices for Bullet Graphs

• Use contrasting colors to highlight how the data is progressing.
• Use one color in different shades to gauge progress.

Different Types of Charts for Data Visualization

To better understand these chart types and how you can use them, here's an overview of each:

1. Column Chart

Use a column chart to show a comparison among different items or to show a comparison of items over time. You could use this format to see the revenue per landing page or customers by close date.

Best Use Cases for This Type of Chart

You can use both column charts and bar graphs to display changes in data, but column charts are best for negative data. The main difference, of course, is that column charts show information vertically while bar graphs show data horizontally.

For example, warehouses often track the number of accidents on the shop floor. When the number of incidents falls below the monthly average, a column chart can make that change easier to see in a presentation.

In the example above, this column chart measures the number of customers by close date. Column charts make it easy to see data changes over a period of time. This means that they have many use cases, including:

• Customer survey data, like showing how many customers prefer a specific product or how much a customer uses a product each day.
• Sales volume, like showing which services are the top sellers each month or the number of sales per week.
• Profit and loss, showing where business investments are growing or falling.

Design Best Practices for Column Charts

2. dual-axis chart.

A dual-axis chart allows you to plot data using two y-axes and a shared x-axis. It has three data sets. One is a continuous data set, and the other is better suited to grouping by category. Use this chart to visualize a correlation or the lack thereof between these three data sets.

A dual-axis chart makes it easy to see relationships between different data sets. They can also help with comparing trends.

For example, the chart above shows how many new customers this company brings in each month. It also shows how much revenue those customers are bringing the company.

This makes it simple to see the connection between the number of customers and increased revenue.

You can use dual-axis charts to compare:

• Price and volume of your products.
• Revenue and units sold.
• Sales and profit margin.
• Individual sales performance.

Design Best Practices for Dual-Axis Charts

• Use the y-axis on the left side for the primary variable because brains naturally look left first.
• Use different graphing styles to illustrate the two data sets, as illustrated above.
• Choose contrasting colors for the two data sets.

3. Area Chart

An area chart is basically a line chart, but the space between the x-axis and the line is filled with a color or pattern. It is useful for showing part-to-whole relations, like showing individual sales reps’ contributions to total sales for a year. It helps you analyze both overall and individual trend information.

Best Use Cases for These Types of Charts

Area charts help show changes over time. They work best for big differences between data sets and help visualize big trends.

For example, the chart above shows users by creation date and life cycle stage.

A line chart could show more subscribers than marketing qualified leads. But this area chart emphasizes how much bigger the number of subscribers is than any other group.

These charts make the size of a group and how groups relate to each other more visually important than data changes over time.

Area graphs can help your business to:

• Visualize which product categories or products within a category are most popular.
• Show key performance indicator (KPI) goals vs. outcomes.
• Spot and analyze industry trends.

Design Best Practices for Area Charts

• Use transparent colors so information isn't obscured in the background.
• Don't display more than four categories to avoid clutter.
• Organize highly variable data at the top of the chart to make it easy to read.

4. Stacked Bar Chart

Use this chart to compare many different items and show the composition of each item you’re comparing.

These graphs are helpful when a group starts in one column and moves to another over time.

For example, the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) is sometimes hard to see. The chart above helps stakeholders see these two lead types from a single point of view — when a lead changes from MQL to SQL.

Stacked bar charts are excellent for marketing. They make it simple to add a lot of data on a single chart or to make a point with limited space.

These graphs can show multiple takeaways, so they're also super for quarterly meetings when you have a lot to say but not a lot of time to say it.

Stacked bar charts are also a smart option for planning or strategy meetings. This is because these charts can show a lot of information at once, but they also make it easy to focus on one stack at a time or move data as needed.

You can also use these charts to:

• Show the frequency of survey responses.
• Identify outliers in historical data.
• Compare a part of a strategy to its performance as a whole.

Design Best Practices for Stacked Bar Graphs

• Best used to illustrate part-to-whole relationships.
• Use contrasting colors for greater clarity.
• Make the chart scale large enough to view group sizes in relation to one another.

5. Mekko Chart

Also known as a Marimekko chart, this type of graph can compare values, measure each one's composition, and show data distribution across each one.

It's similar to a stacked bar, except the Mekko's x-axis can capture another dimension of your values — instead of time progression, like column charts often do. In the graphic below, the x-axis compares the cities to one another.

Image Source

You can use a Mekko chart to show growth, market share, or competitor analysis.

For example, the Mekko chart above shows the market share of asset managers grouped by location and the value of their assets. This chart clarifies which firms manage the most assets in different areas.

It's also easy to see which asset managers are the largest and how they relate to each other.

Mekko charts can seem more complex than other types of charts and graphs, so it's best to use these in situations where you want to emphasize scale or differences between groups of data.

Other use cases for Mekko charts include:

• Detailed profit and loss statements.
• Revenue by brand and region.
• Product profitability.
• Share of voice by industry or niche.

Design Best Practices for Mekko Charts

• Vary your bar heights if the portion size is an important point of comparison.
• Don't include too many composite values within each bar. Consider reevaluating your presentation if you have a lot of data.
• Order your bars from left to right in such a way that exposes a relevant trend or message.

6. Pie Chart

A pie chart shows a static number and how categories represent part of a whole — the composition of something. A pie chart represents numbers in percentages, and the total sum of all segments needs to equal 100%.

The image above shows another example of customers by role in the company.

The bar graph example shows you that there are more individual contributors than any other role. But this pie chart makes it clear that they make up over 50% of customer roles.

Pie charts make it easy to see a section in relation to the whole, so they are good for showing:

• Customer personas in relation to all customers.
• Revenue from your most popular products or product types in relation to all product sales.
• Percent of total profit from different store locations.

Design Best Practices for Pie Charts

• Don't illustrate too many categories to ensure differentiation between slices.
• Ensure that the slice values add up to 100%.
• Order slices according to their size.

7. Scatter Plot Chart

A scatter plot or scattergram chart will show the relationship between two different variables or reveal distribution trends.

Use this chart when there are many different data points, and you want to highlight similarities in the data set. This is useful when looking for outliers or understanding your data's distribution.

Scatter plots are helpful in situations where you have too much data to see a pattern quickly. They are best when you use them to show relationships between two large data sets.

In the example above, this chart shows how customer happiness relates to the time it takes for them to get a response.

This type of graph makes it easy to compare two data sets. Use cases might include:

• Employment and manufacturing output.
• Retail sales and inflation.
• Visitor numbers and outdoor temperature.
• Sales growth and tax laws.

Try to choose two data sets that already have a positive or negative relationship. That said, this type of graph can also make it easier to see data that falls outside of normal patterns.

Design Best Practices for Scatter Plots

• Include more variables, like different sizes, to incorporate more data.
• Start the y-axis at 0 to represent data accurately.
• If you use trend lines, only use a maximum of two to make your plot easy to understand.

8. Bubble Chart

A bubble chart is similar to a scatter plot in that it can show distribution or relationship. There is a third data set shown by the size of the bubble or circle.

In the example above, the number of hours spent online isn't just compared to the user's age, as it would be on a scatter plot chart.

Instead, you can also see how the gender of the user impacts time spent online.

This makes bubble charts useful for seeing the rise or fall of trends over time. It also lets you add another option when you're trying to understand relationships between different segments or categories.

For example, if you want to launch a new product, this chart could help you quickly see your new product's cost, risk, and value. This can help you focus your energies on a low-risk new product with a high potential return.

You can also use bubble charts for:

• Top sales by month and location.
• Customer satisfaction surveys.
• Store performance tracking.
• Marketing campaign reviews.

Design Best Practices for Bubble Charts

• Scale bubbles according to area, not diameter.
• Make sure labels are clear and visible.
• Use circular shapes only.

9. Waterfall Chart

Use a waterfall chart to show how an initial value changes with intermediate values — either positive or negative — and results in a final value.

Use this chart to reveal the composition of a number. An example of this would be to showcase how different departments influence overall company revenue and lead to a specific profit number.

The most common use case for a funnel chart is the marketing or sales funnel. But there are many other ways to use this versatile chart.

If you have at least four stages of sequential data, this chart can help you easily see what inputs or outputs impact the final results.

For example, a funnel chart can help you see how to improve your buyer journey or shopping cart workflow. This is because it can help pinpoint major drop-off points.

Other stellar options for these types of charts include:

• Deal pipelines.
• Conversion and retention analysis.
• Bottlenecks in manufacturing and other multi-step processes.
• Marketing campaign performance.
• Website conversion tracking.

Design Best Practices for Funnel Charts

• Scale the size of each section to accurately reflect the size of the data set.
• Use contrasting colors or one color in graduated hues, from darkest to lightest, as the size of the funnel decreases.

11. Heat Map

A heat map shows the relationship between two items and provides rating information, such as high to low or poor to excellent. This chart displays the rating information using varying colors or saturation.

Best Use Cases for Heat Maps

In the example above, the darker the shade of green shows where the majority of people agree.

With enough data, heat maps can make a viewpoint that might seem subjective more concrete. This makes it easier for a business to act on customer sentiment.

There are many uses for these types of charts. In fact, many tech companies use heat map tools to gauge user experience for apps, online tools, and website design .

Another common use for heat map graphs is location assessment. If you're trying to find the right location for your new store, these maps can give you an idea of what the area is like in ways that a visit can't communicate.

Heat maps can also help with spotting patterns, so they're good for analyzing trends that change quickly, like ad conversions. They can also help with:

• Competitor research.
• Customer sentiment.
• Sales outreach.
• Campaign impact.
• Customer demographics.

Design Best Practices for Heat Map

• Use a basic and clear map outline to avoid distracting from the data.
• Use a single color in varying shades to show changes in data.
• Avoid using multiple patterns.

12. Gantt Chart

The Gantt chart is a horizontal chart that dates back to 1917. This chart maps the different tasks completed over a period of time.

Gantt charting is one of the most essential tools for project managers. It brings all the completed and uncompleted tasks into one place and tracks the progress of each.

While the left side of the chart displays all the tasks, the right side shows the progress and schedule for each of these tasks.

This chart type allows you to:

• Break projects into tasks.
• Track the start and end of the tasks.
• Set important events, meetings, and announcements.
• Assign tasks to the team and individuals.

Download the Excel templates mentioned in the video here.

5 Questions to Ask When Deciding Which Type of Chart to Use

1. do you want to compare values.

Charts and graphs are perfect for comparing one or many value sets, and they can easily show the low and high values in the data sets. To create a comparison chart, use these types of graphs:

• Scatter plot

2. Do you want to show the composition of something?

Use this type of chart to show how individual parts make up the whole of something, like the device type used for mobile visitors to your website or total sales broken down by sales rep.

To show composition, use these charts:

• Stacked bar

3. Do you want to understand the distribution of your data?

Distribution charts help you to understand outliers, the normal tendency, and the range of information in your values.

Use these charts to show distribution:

4. Are you interested in analyzing trends in your data set?

If you want more information about how a data set performed during a specific time, there are specific chart types that do extremely well.

You should choose one of the following:

• Dual-axis line

5. Do you want to better understand the relationship between value sets?

Relationship charts can show how one variable relates to one or many different variables. You could use this to show how something positively affects, has no effect, or negatively affects another variable.

When trying to establish the relationship between things, use these charts:

Featured Resource: The Marketer's Guide to Data Visualization

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17 Data Visualization Techniques All Professionals Should Know

• 17 Sep 2019

There’s a growing demand for business analytics and data expertise in the workforce. But you don’t need to be a professional analyst to benefit from data-related skills.

Becoming skilled at common data visualization techniques can help you reap the rewards of data-driven decision-making , including increased confidence and potential cost savings. Learning how to effectively visualize data could be the first step toward using data analytics and data science to your advantage to add value to your organization.

Several data visualization techniques can help you become more effective in your role. Here are 17 essential data visualization techniques all professionals should know, as well as tips to help you effectively present your data.

Access your free e-book today.

What Is Data Visualization?

Data visualization is the process of creating graphical representations of information. This process helps the presenter communicate data in a way that’s easy for the viewer to interpret and draw conclusions.

There are many different techniques and tools you can leverage to visualize data, so you want to know which ones to use and when. Here are some of the most important data visualization techniques all professionals should know.

Data Visualization Techniques

The type of data visualization technique you leverage will vary based on the type of data you’re working with, in addition to the story you’re telling with your data .

Here are some important data visualization techniques to know:

• Gantt Chart
• Box and Whisker Plot
• Waterfall Chart
• Scatter Plot
• Pictogram Chart
• Highlight Table
• Bullet Graph
• Choropleth Map
• Network Diagram
• Correlation Matrices

1. Pie Chart

Pie charts are one of the most common and basic data visualization techniques, used across a wide range of applications. Pie charts are ideal for illustrating proportions, or part-to-whole comparisons.

Because pie charts are relatively simple and easy to read, they’re best suited for audiences who might be unfamiliar with the information or are only interested in the key takeaways. For viewers who require a more thorough explanation of the data, pie charts fall short in their ability to display complex information.

2. Bar Chart

The classic bar chart , or bar graph, is another common and easy-to-use method of data visualization. In this type of visualization, one axis of the chart shows the categories being compared, and the other, a measured value. The length of the bar indicates how each group measures according to the value.

One drawback is that labeling and clarity can become problematic when there are too many categories included. Like pie charts, they can also be too simple for more complex data sets.

3. Histogram

Unlike bar charts, histograms illustrate the distribution of data over a continuous interval or defined period. These visualizations are helpful in identifying where values are concentrated, as well as where there are gaps or unusual values.

Histograms are especially useful for showing the frequency of a particular occurrence. For instance, if you’d like to show how many clicks your website received each day over the last week, you can use a histogram. From this visualization, you can quickly determine which days your website saw the greatest and fewest number of clicks.

4. Gantt Chart

Gantt charts are particularly common in project management, as they’re useful in illustrating a project timeline or progression of tasks. In this type of chart, tasks to be performed are listed on the vertical axis and time intervals on the horizontal axis. Horizontal bars in the body of the chart represent the duration of each activity.

Utilizing Gantt charts to display timelines can be incredibly helpful, and enable team members to keep track of every aspect of a project. Even if you’re not a project management professional, familiarizing yourself with Gantt charts can help you stay organized.

5. Heat Map

A heat map is a type of visualization used to show differences in data through variations in color. These charts use color to communicate values in a way that makes it easy for the viewer to quickly identify trends. Having a clear legend is necessary in order for a user to successfully read and interpret a heatmap.

There are many possible applications of heat maps. For example, if you want to analyze which time of day a retail store makes the most sales, you can use a heat map that shows the day of the week on the vertical axis and time of day on the horizontal axis. Then, by shading in the matrix with colors that correspond to the number of sales at each time of day, you can identify trends in the data that allow you to determine the exact times your store experiences the most sales.

6. A Box and Whisker Plot

A box and whisker plot , or box plot, provides a visual summary of data through its quartiles. First, a box is drawn from the first quartile to the third of the data set. A line within the box represents the median. “Whiskers,” or lines, are then drawn extending from the box to the minimum (lower extreme) and maximum (upper extreme). Outliers are represented by individual points that are in-line with the whiskers.

This type of chart is helpful in quickly identifying whether or not the data is symmetrical or skewed, as well as providing a visual summary of the data set that can be easily interpreted.

7. Waterfall Chart

A waterfall chart is a visual representation that illustrates how a value changes as it’s influenced by different factors, such as time. The main goal of this chart is to show the viewer how a value has grown or declined over a defined period. For example, waterfall charts are popular for showing spending or earnings over time.

8. Area Chart

An area chart , or area graph, is a variation on a basic line graph in which the area underneath the line is shaded to represent the total value of each data point. When several data series must be compared on the same graph, stacked area charts are used.

This method of data visualization is useful for showing changes in one or more quantities over time, as well as showing how each quantity combines to make up the whole. Stacked area charts are effective in showing part-to-whole comparisons.

9. Scatter Plot

Another technique commonly used to display data is a scatter plot . A scatter plot displays data for two variables as represented by points plotted against the horizontal and vertical axis. This type of data visualization is useful in illustrating the relationships that exist between variables and can be used to identify trends or correlations in data.

Scatter plots are most effective for fairly large data sets, since it’s often easier to identify trends when there are more data points present. Additionally, the closer the data points are grouped together, the stronger the correlation or trend tends to be.

10. Pictogram Chart

Pictogram charts , or pictograph charts, are particularly useful for presenting simple data in a more visual and engaging way. These charts use icons to visualize data, with each icon representing a different value or category. For example, data about time might be represented by icons of clocks or watches. Each icon can correspond to either a single unit or a set number of units (for example, each icon represents 100 units).

In addition to making the data more engaging, pictogram charts are helpful in situations where language or cultural differences might be a barrier to the audience’s understanding of the data.

11. Timeline

Timelines are the most effective way to visualize a sequence of events in chronological order. They’re typically linear, with key events outlined along the axis. Timelines are used to communicate time-related information and display historical data.

Timelines allow you to highlight the most important events that occurred, or need to occur in the future, and make it easy for the viewer to identify any patterns appearing within the selected time period. While timelines are often relatively simple linear visualizations, they can be made more visually appealing by adding images, colors, fonts, and decorative shapes.

12. Highlight Table

A highlight table is a more engaging alternative to traditional tables. By highlighting cells in the table with color, you can make it easier for viewers to quickly spot trends and patterns in the data. These visualizations are useful for comparing categorical data.

Depending on the data visualization tool you’re using, you may be able to add conditional formatting rules to the table that automatically color cells that meet specified conditions. For instance, when using a highlight table to visualize a company’s sales data, you may color cells red if the sales data is below the goal, or green if sales were above the goal. Unlike a heat map, the colors in a highlight table are discrete and represent a single meaning or value.

13. Bullet Graph

A bullet graph is a variation of a bar graph that can act as an alternative to dashboard gauges to represent performance data. The main use for a bullet graph is to inform the viewer of how a business is performing in comparison to benchmarks that are in place for key business metrics.

In a bullet graph, the darker horizontal bar in the middle of the chart represents the actual value, while the vertical line represents a comparative value, or target. If the horizontal bar passes the vertical line, the target for that metric has been surpassed. Additionally, the segmented colored sections behind the horizontal bar represent range scores, such as “poor,” “fair,” or “good.”

14. Choropleth Maps

A choropleth map uses color, shading, and other patterns to visualize numerical values across geographic regions. These visualizations use a progression of color (or shading) on a spectrum to distinguish high values from low.

Choropleth maps allow viewers to see how a variable changes from one region to the next. A potential downside to this type of visualization is that the exact numerical values aren’t easily accessible because the colors represent a range of values. Some data visualization tools, however, allow you to add interactivity to your map so the exact values are accessible.

15. Word Cloud

A word cloud , or tag cloud, is a visual representation of text data in which the size of the word is proportional to its frequency. The more often a specific word appears in a dataset, the larger it appears in the visualization. In addition to size, words often appear bolder or follow a specific color scheme depending on their frequency.

Word clouds are often used on websites and blogs to identify significant keywords and compare differences in textual data between two sources. They are also useful when analyzing qualitative datasets, such as the specific words consumers used to describe a product.

16. Network Diagram

Network diagrams are a type of data visualization that represent relationships between qualitative data points. These visualizations are composed of nodes and links, also called edges. Nodes are singular data points that are connected to other nodes through edges, which show the relationship between multiple nodes.

There are many use cases for network diagrams, including depicting social networks, highlighting the relationships between employees at an organization, or visualizing product sales across geographic regions.

17. Correlation Matrix

A correlation matrix is a table that shows correlation coefficients between variables. Each cell represents the relationship between two variables, and a color scale is used to communicate whether the variables are correlated and to what extent.

Correlation matrices are useful to summarize and find patterns in large data sets. In business, a correlation matrix might be used to analyze how different data points about a specific product might be related, such as price, advertising spend, launch date, etc.

Other Data Visualization Options

While the examples listed above are some of the most commonly used techniques, there are many other ways you can visualize data to become a more effective communicator. Some other data visualization options include:

• Bubble clouds
• Circle views
• Dendrograms
• Dot distribution maps
• Open-high-low-close charts
• Polar areas
• Radial trees
• Ring Charts
• Sankey diagram
• Span charts
• Streamgraphs
• Wedge stack graphs
• Violin plots

Tips For Creating Effective Visualizations

Creating effective data visualizations requires more than just knowing how to choose the best technique for your needs. There are several considerations you should take into account to maximize your effectiveness when it comes to presenting data.

Related : What to Keep in Mind When Creating Data Visualizations in Excel

One of the most important steps is to evaluate your audience. For example, if you’re presenting financial data to a team that works in an unrelated department, you’ll want to choose a fairly simple illustration. On the other hand, if you’re presenting financial data to a team of finance experts, it’s likely you can safely include more complex information.

Another helpful tip is to avoid unnecessary distractions. Although visual elements like animation can be a great way to add interest, they can also distract from the key points the illustration is trying to convey and hinder the viewer’s ability to quickly understand the information.

Finally, be mindful of the colors you utilize, as well as your overall design. While it’s important that your graphs or charts are visually appealing, there are more practical reasons you might choose one color palette over another. For instance, using low contrast colors can make it difficult for your audience to discern differences between data points. Using colors that are too bold, however, can make the illustration overwhelming or distracting for the viewer.

Related : Bad Data Visualization: 5 Examples of Misleading Data

Visuals to Interpret and Share Information

No matter your role or title within an organization, data visualization is a skill that’s important for all professionals. Being able to effectively present complex data through easy-to-understand visual representations is invaluable when it comes to communicating information with members both inside and outside your business.

There’s no shortage in how data visualization can be applied in the real world. Data is playing an increasingly important role in the marketplace today, and data literacy is the first step in understanding how analytics can be used in business.

Are you interested in improving your analytical skills? Learn more about Business Analytics , our eight-week online course that can help you use data to generate insights and tackle business decisions.

This post was updated on January 20, 2022. It was originally published on September 17, 2019.

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The Ultimate Guide to Data Visualization

Data visualization is important because it breaks down complex data and extracts meaningful insights in a more digestible way. Displaying the data in a more engaging way helps audiences make sense of the information with a higher chance of retention. But with a variety of charts and graphs, how can you tell which is best for your specific content and audience?

Consider this your ultimate guide to data visualization. We’re breaking down popular charts and graphs and explaining the differences between each so that you can choose the best slide for your story. 

Charts vs. graphs

We know that numbers don’t lie and are a strong way to back up your story, but that doesn’t always mean they’re easy to understand. By packaging up complex numbers and metrics in visually appealing graphics you’re telling your audience exactly what they need to know without having to rack their brain to comprehend it. Graphs and charts are important in your presentation because they take your supporting statistics, and story, and make them more relatable. 

Charts present data or complex information through tables, infographics , and diagrams, while graphs show a connection between two or more sets of data.

A histogram is a visual representation of the distribution of data. The graph itself consists of a set of rectangles— each rectangle represents a range of values (called a "bin"), while the height corresponds to the numbers of the data that fall within that range.

Histograms are oftentimes used to visualize the frequency distribution of continuous data. Things such as measurements of height, weight, or time can all be organized in the graph. They can also be used to display the distribution of discrete data, like the number of shoes sold in a shoe department during any given period of time.

Histograms are a useful tool for analyzing data, as they allow you to quickly see the shape of the data distribution, the location of the central tendency (the mean or median), and the full spread of the data. They’re a great chart that can also reveal any changes in the data, making it easier to digest.

Need to add a little visual interest to your business presentation? A bar graph slide can display your data easily and effectively. Whether you use a vertical bar graph or horizontal bar graph, a bar graph gives you options to help simplify and present complex data, ensuring you get your point across.

Use it to track long-term changes.

Vertical bar graphs are great for comparing different groups that change over a long period of time. Small or short-term changes may not be as obvious in bar graph form.

Don’t be afraid to play with design .

You can use one bar graph template slide to display a lot of information, as long as you differentiate between data sets. Use colors, spacing, and labels to make the differences obvious.

Use a horizontal graph when necessary.

If your data labels are long, a horizontal bar graph may be easier to read and organize than a vertical bar graph. 

Don’t use a horizontal graph to track time.

A vertical bar graph makes more sense when graphing data over time, since the x-axis is usually read from left to right.

Histograms vs. bar graphs

While a histogram is similar to a bar graph, it groups numbers into ranges and displays data in a different way.

Bar graphs are used to represent categorical data, where each bar represents a different category with a height or length proportional to the associated value. The categories of a bar graph don’t overlap, and the bars are usually separated by a gap to differentiate from one another. Bar graphs are ideal when you need to compare the data of different categories.

On the other hand, histograms divide data into a set of intervals or "bins". The bars of a histogram are typically adjacent to each other, with no gaps, as the bins are continuous and can overlap. Histograms are used to visualize the shape, center, and spread of a distribution of numerical data.

A pie chart is a circular graph (hence the name ‘pie’) that’s used to show or compare different segments — or ‘slices’ — of data. Each slice represents a proportion that relates to the whole. When added up, each slice should equal the total. Pie charts are best used for showcasing part-to-whole relationships. In other words, if you have different parts or percentages of a whole, using a pie chart is likely the way to go. Just make sure the total sum equals 100%, or the chart won’t make a lot of sense or convey the message you want it to. Essentially, any type of content or data that can be broken down into comparative categories is suitable to use. Revenue, demographics, market shares, survey results — these are just a few examples of the type of content to use in a pie chart. However, you don’t want to display more than six categories of data or the pie chart can be difficult to read and compare the relative size of slices. 

Donut Charts

A donut chart is almost identical to a pie chart, but the center is cut out (hence the name ‘donut’). Donut charts are also used to show proportions of categories that make up the whole, but the center can also be used to display data. Like pie charts, donut charts can be used to display different data points that total 100%. These are also best used to compare a handful of categories at-a-glance and how they relate to the whole. The same type of content you’d use for a pie chart can also work for a donut chart. However, with donut charts, you have room for fewer categories than pie charts — anywhere from 2 to 5. That’s because you want your audience to be able to quickly tell the difference between arc lengths, which can help tell a more compelling story and get your point across more efficiently. 

Pie charts vs. donut charts

You may notice that a donut chart and a pie chart look almost identical . While a donut chart is essentially the same as a pie chart in function, with its center cut out, the “slices” in a donut chart are sometimes more clearly defined than in a pie chart.

When deciding between a pie chart or a donut chart for your presentation, make sure the data you’re using is for comparison analysis only. Pie and donut charts are usually limited to just that — comparing the differences between categories. The easiest way to decide which one to use? 

The number of categories you’re comparing. If you have more than 4 or 5 categories, go with a pie chart. If you have between 2 and 4 categories, go with a donut chart. Another way to choose? If you have an extra data point to convey (e.g. all of your categories equal an increase in total revenue), use a donut chart so you can take advantage of the space in the middle.

Comparison charts

As its name implies, a comparison chart or comparison graph draws a comparison between two or more items across different parameters. You might use a comparison chart to look at similarities and differences between items, weigh multiple products or services in order to choose one, or present a lot of data in an easy-to-read format.

For a visually interesting twist on a plain bar chart, add a data comparison slide to your presentation. Our data comparison template is similar to a bar graph, using bars of varying lengths to display measured data. The data comparison template, however, displays percentages instead of exact numbers. One of the best things about using Beautiful.ai’s data comparison slide? You can customize it for your presentation. Create a horizontal or vertical slide, remove or add grid lines, play with its design, and more.

Gantt charts

A Gantt chart , named after its early 20th century inventor Henry Gantt, is a birds-eye view of a project. It visually organizes tasks displayed over time. Gantt charts are incredibly useful tools that work for projects and groups of all sizes. 

It’s a type of bar chart that you would use to show the start and finish dates of several elements of a project such as what the project tasks are, who is working on each task, how long each task will take, and how tasks group together, overlap, and link with each other. The left side of a Gantt chart lists each task in a project by name. Running along the top of the chart from left to right is a timeline. Depending on the demands and details of your project, the timeline may be broken down by quarter, month, week, or even day.

Project management can be complex, so it’s important to keep your chart simple by using a color scheme with cool colors like blues or greens. You can color code items thematically or by department or person, or even highlight a single task with a contrasting color to call attention to it. You can also choose to highlight important tasks using icons or use images for other annotations. This will make your chart easier to read and more visually appealing. 

Additional tips for creating an effective Gantt chart slide .

Use different colors

How many colors you use and how you assign them is up to you. You might choose one color to represent a specific team or department so that you can see who is responsible for which tasks on your chart, for example. 

Set milestones

Don’t forget to set milestones where they make sense: deadlines required by clients or customers, when a new department takes over the next phase of the project, or when a long list of tasks is completed. 

Label your tasks

When used with a deliberate color scheme, labeling your tasks with its project owner will prevent confusion and make roles clear to everyone. 

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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How to Use Charts and Graphs Effectively

Choosing the right visual for your data.

By the Mind Tools Content Team

Visual representations help us to understand data quickly. When you show an effective graph or chart, your report or presentation gains clarity and authority, whether you're comparing sales figures or highlighting a trend.

But which kind of chart or graph should you choose? If you click on the chart option in your spreadsheet program, you'll likely be presented with many styles. They all look smart, but which one works best for your data, and for your audience?

To figure that out, you need a good understanding of how graphs and charts work. This article explains how to use four of the most common types: line graphs, bar graphs, pie charts, and Venn diagrams.

How to Tell a Story With Charts and Graphs

The main functions of a chart are to display data and invite further exploration of a topic. Charts are used in situations where a simple table won't adequately demonstrate important relationships or patterns between data points.

When making your chart, think about the specific information that you want your data to support, or the outcome that you want to achieve .

Keep your charts simple – bombarding an audience with data will likely leave them confused and uncertain, so remove any unnecessary elements that could distract them from your central point.

Our brains process graphical data in a different way to text. Your audience will subconsciously seek a visual center that draws their attention. Only use bright colors for areas that you want to emphasize, and avoid tilting or angling your chart, as this can cause confusion.

If the data doesn't support your point of view, avoid manipulating it to do so. This is not only unethical, it's also relatively easy to spot for anyone who is experienced in analyzing data.

How to Create Basic Graphs and Charts

The word "chart" is usually used as a catchall term for the graphical representation of data. "Graph" refers to a chart that specifically plots data along two dimensions, as shown in figure 1.

Figure 1: x- and y -Axes

When you plot your data, the known value goes on the x -axis and the measured (or "unknown") value goes on the y -axis. For example, if you were to plot the measured average temperature for a number of months, you'd set up axes as shown in figure 2:

Figure 2: The Known Value Goes on the Horizontal x -Axis and the Measured Value on the Vertical y -Axis

The following sections cover the most commonly used types of data visualization.

Line Graphs

One of the graphs you will likely use most often is a line graph.

Line graphs simply use a line to connect the data points that you plot. They are most useful for showing trends and for identifying whether two variables relate to (or "correlate with") one another.

Examples of trend data include how sales figures vary from month to month, and how engine performance changes as the engine temperature rises.

You can use correlation data to answer questions like, "On average, how much sleep do people get, based on their age?" or "Does the distance a child lives from school affect how frequently they are late?"

Data can be continuous or discontinuous (or discrete).

Continuous data is measured , and can represent any value on a continuous scale: height, weight and time are all examples of continuous data.

Discontinuous data is not measured but counted : numbers of employees in a company or cars in a traffic jam are examples of discontinuous data.

Along the x -axis of a line graph, you can only use continuous data. This is because line graphs are used to make a direct link between the data points. If the variables are not continuous, a bar graph is probably more appropriate. (See the section on bar graphs, below.)

Using Line Graphs: An Example

ABC Enterprises' sales vary throughout the year. By plotting sales figures on a line graph (as shown in figure 3), you can see the main fluctuations during the course of a year. Here, sales drop off in June and July, and again towards the end of the year.

Figure 3: Example of a Line Graph

While some seasonal variation may be unavoidable for ABC Enterprises, it might still be possible to boost cash flows during the low periods through marketing activity and special offers.

Line graphs can show more than one line or data series, too. It's easy to compare trends when you represent them on the same graph.

For example, you might have different lines for different product categories or store locations, as shown in figure 4, below.

Figure 4: Example of a Line Graph With Multiple Data Series

Another type of graph that shows relationships between different data sets is the bar graph.

In a bar graph, the height of the bar represents the measured value: the higher or longer the bar, the greater the value.

Using Bar Graphs: An Example

ABC Enterprises sells three different models of its main product: the Alpha, the Platinum, and the Deluxe. By plotting the sales of each model over a three-year period, you can see trends that might be masked by a simple analysis of the figures themselves.

In figure 5, it's clear that although the Deluxe is the highest-selling, its sales have dropped off over the three-year period, while sales of the other two have continued to grow.

Perhaps the Deluxe is becoming outdated and needs to be replaced with a new model. Or it could be suffering from stiffer competition than the other two models.

Figure 5: Example of a Bar Graph

You could also represent this data on a multiple-series line graph, as shown in figure 6.

Figure 6: Data From Figure 5 Shown on a Line Graph

Often, the choice of which style to use comes down to how easy the trend is to spot. In this example, the line graph works better than the bar graph, but this might not be the case if the chart had to show data for 20 models, rather than just three.

Generally, if you can use a line graph for your data, a bar graph will often do the job just as well. However, the opposite is not always true: when your x -axis variables represent discontinuous data (such as employee numbers or different types of products), you can only use a bar graph.

Data can also be represented on a horizontal bar graph, as shown in figure 7. This is a better method when you need more space to describe the measured variable. It can be written on the side of the graph rather than squashed underneath the x -axis.

Figure 7: Example of a Horizontal Bar Graph

A pie chart compares parts to a whole. As such, it shows a percentage distribution. The pie represents the total data set, and each segment of the pie is a particular category within the whole.

To use a pie chart, the data you are measuring must depict a ratio or percentage relationship. Each segment must be calculated using the same unit of measurement, or the numbers will be meaningless.

Using Pie Charts: An Example

The pie chart in figure 8 shows where ABC Enterprises' sales come from.

Figure 8: Example of a Pie Chart

Be careful not to use too many segments in your pie chart. More than six and it gets far too crowded.

If you want to emphasize one of the segments, you can detach it a little from the main pie.

For all their obvious usefulness, pie charts do have limitations. For example, the layout can mask the relative sizes and importance of the percentages. Consider whether a bar graph would better illustrate your intentions.

Venn Diagrams

Venn diagrams show the overlaps between sets of data.

Each set is represented by a circle. The degree of overlap between the sets is depicted by the amount of overlap between the circles.

A Venn diagram is a good choice when you want to convey either the common factors or the differences between distinct groups.

Using Venn Diagrams: An Example

Figure 9 shows sales at Perfect Printing. There are three product lines: stationery printing, newsletter printing, and customized promotional items, such as mugs.

Figure 9: Example of a Venn Diagram

By separating out the customers by the type of product that they buy, it becomes clear that the biggest group of customers (55 percent of the total) are those buying stationery printing.

But, most stationery customers are only using Perfect Printing for stationery (40 percent). They may not realize that Perfect Printing could also print their company newsletters and promotional items. Perfect Printing could consider some marketing activity to promote these product lines to its stationery customers.

Newsletter customers, on the other hand, seem to be well aware that the company also offers stationery printing and promotional items – 23 percent of newsletter printing customers also buy other products.

Try creating a few example charts using Excel, Google Sheets or other chart-making software. Get comfortable entering data and creating the charts so that when you need to create one for real, you are well prepared.

Charts and graphs help to express complex data in a simple format. They can add value to your presentations and meetings, improving the clarity and effectiveness of your message.

There are many chart and graph formats to choose from. To select the right type, it's useful to understand how each one is created, and what type of information it is used for. Are you trying to highlight a trend? Do you want to show the overlap of data sets, or display your data as a percentage?

When you're clear about the specific type of data that each chart or graph can be used with, you'll be able to choose the one that best supports your point.

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Visual Representation

What is visual representation.

Visual Representation refers to the principles by which markings on a surface are made and interpreted. Designers use representations like typography and illustrations to communicate information, emotions and concepts. Color, imagery, typography and layout are crucial in this communication.

Alan Blackwell, cognition scientist and professor, gives a brief introduction to visual representation:

• Transcript loading…

We can see visual representation throughout human history, from cave drawings to data visualization :

Art uses visual representation to express emotions and abstract ideas.

Financial forecasting graphs condense data and research into a more straightforward format.

Icons on user interfaces (UI) represent different actions users can take.

The color of a notification indicates its nature and meaning.

Van Gogh's "The Starry Night" uses visuals to evoke deep emotions, representing an abstract, dreamy night sky. It exemplifies how art can communicate complex feelings and ideas.

© Public domain

Importance of Visual Representation in Design

Designers use visual representation for internal and external use throughout the design process . For example:

Storyboards are illustrations that outline users’ actions and where they perform them.

Sitemaps are diagrams that show the hierarchy and navigation structure of a website.

Wireframes are sketches that bring together elements of a user interface's structure.

Usability reports use graphs and charts to communicate data gathered from usability testing.

User interfaces visually represent information contained in applications and computerized devices.

This usability report is straightforward to understand. Yet, the data behind the visualizations could come from thousands of answered surveys.

© Interaction Design Foundation, CC BY-SA 4.0

Visual representation simplifies complex ideas and data and makes them easy to understand. Without these visual aids, designers would struggle to communicate their ideas, findings and products . For example, it would be easier to create a mockup of an e-commerce website interface than to describe it with words.

Visual representation simplifies the communication of designs. Without mockups, it would be difficult for developers to reproduce designs using words alone.

Types of Visual Representation

Below are some of the most common forms of visual representation designers use.

Text and Typography

Text represents language and ideas through written characters and symbols. Readers visually perceive and interpret these characters. Typography turns text into a visual form, influencing its perception and interpretation.

We have developed the conventions of typography over centuries , for example, in documents, newspapers and magazines. These conventions include:

Text arranged on a grid brings clarity and structure. Gridded text makes complex information easier to navigate and understand. Tables, columns and other formats help organize content logically and enhance readability.

Contrasting text sizes create a visual hierarchy and draw attention to critical areas. For example, headings use larger text while body copy uses smaller text. This contrast helps readers distinguish between primary and secondary information.

Adequate spacing and paragraphing improve the readability and appearance of the text. These conventions prevent the content from appearing cluttered. Spacing and paragraphing make it easier for the eye to follow and for the brain to process the information.

Balanced image-to-text ratios create engaging layouts. Images break the monotony of text, provide visual relief and illustrate or emphasize points made in the text. A well-planned ratio ensures neither text nor images overwhelm each other. Effective ratios make designs more effective and appealing.

Designers use these conventions because people are familiar with them and better understand text presented in this manner.

This table of funerals from the plague in London in 1665 uses typographic conventions still used today. For example, the author arranged the information in a table and used contrasting text styling to highlight information in the header.

Illustrations and Drawings

Designers use illustrations and drawings independently or alongside text. An example of illustration used to communicate information is the assembly instructions created by furniture retailer IKEA. If IKEA used text instead of illustrations in their instructions, people would find it harder to assemble the furniture.

IKEA assembly instructions use illustrations to inform customers how to build their furniture. The only text used is numeric to denote step and part numbers. IKEA communicates this information visually to: 1. Enable simple communication, 2. Ensure their instructions are easy to follow, regardless of the customer’s language.

© IKEA, Fair use

Illustrations and drawings can often convey the core message of a visual representation more effectively than a photograph. They focus on the core message , while a photograph might distract a viewer with additional details (such as who this person is, where they are from, etc.)

For example, in IKEA’s case, photographing a person building a piece of furniture might be complicated. Further, photographs may not be easy to understand in a black-and-white print, leading to higher printing costs. To be useful, the pictures would also need to be larger and would occupy more space on a printed manual, further adding to the costs.

But imagine a girl winking—this is something we can easily photograph. 

Ivan Sutherland, creator of the first graphical user interface, used his computer program Sketchpad to draw a winking girl. While not realistic, Sutherland's representation effectively portrays a winking girl. The drawing's abstract, generic elements contrast with the distinct winking eye. The graphical conventions of lines and shapes represent the eyes and mouth. The simplicity of the drawing does not draw attention away from the winking.

A photo might distract from the focused message compared to Sutherland's representation. In the photo, the other aspects of the image (i.e., the particular person) distract the viewer from this message.

© Ivan Sutherland, CC BY-SA 3.0 and Amina Filkins, Pexels License

Information and Data Visualization

Designers and other stakeholders use data and information visualization across many industries.

Data visualization uses charts and graphs to show raw data in a graphic form. Information visualization goes further, including more context and complex data sets. Information visualization often uses interactive elements to share a deeper understanding.

For example, most computerized devices have a battery level indicator. This is a type of data visualization. IV takes this further by allowing you to click on the battery indicator for further insights. These insights may include the apps that use the most battery and the last time you charged your device.

macOS displays a battery icon in the menu bar that visualizes your device’s battery level. This is an example of data visualization. Meanwhile, macOS’s settings tell you battery level over time, screen-on-usage and when you last charged your device. These insights are actionable; users may notice their battery drains at a specific time. This is an example of information visualization.

© Low Battery by Jemis Mali, CC BY-NC-ND 4.0, and Apple, Fair use

Information visualization is not exclusive to numeric data. It encompasses representations like diagrams and maps. For example, Google Maps collates various types of data and information into one interface:

Data Representation: Google Maps transforms complex geographical data into an easily understandable and navigable visual map.

Interactivity: Users can interactively customize views that show traffic, satellite imagery and more in real-time.

Layered Information: Google Maps layers multiple data types (e.g., traffic, weather) over geographical maps for comprehensive visualization.

User-Centered Design : The interface is intuitive and user-friendly, with symbols and colors for straightforward data interpretation.

The volume of data contained in one screenshot of Google Maps is massive. However, this information is presented clearly to the user. Google Maps highlights different terrains with colors and local places and businesses with icons and colors. The panel on the left lists the selected location’s profile, which includes an image, rating and contact information.

© Google, Fair use

Symbolic Correspondence

Symbolic correspondence uses universally recognized symbols and signs to convey specific meanings . This method employs widely recognized visual cues for immediate understanding. Symbolic correspondence removes the need for textual explanation.

For instance, a magnifying glass icon in UI design signifies the search function. Similarly, in environmental design, symbols for restrooms, parking and amenities guide visitors effectively.

The Interaction Design Foundation (IxDF) website uses the universal magnifying glass symbol to signify the search function. Similarly, the play icon draws attention to a link to watch a video.

How Designers Create Visual Representations

Visual language.

Designers use elements like color , shape and texture to create a communicative visual experience. Designers use these 8 principles:

Size – Larger elements tend to capture users' attention readily.

Color – Users are typically drawn to bright colors over muted shades.

Contrast – Colors with stark contrasts catch the eye more effectively.

Alignment – Unaligned elements are more noticeable than those aligned ones.

Repetition – Similar styles repeated imply a relationship in content.

Proximity – Elements placed near each other appear to be connected.

Whitespace – Elements surrounded by ample space attract the eye.

Texture and Style – Users often notice richer textures before flat designs.

The 8 visual design principles.

In web design , visual hierarchy uses color and repetition to direct the user's attention. Color choice is crucial as it creates contrast between different elements. Repetition helps to organize the design—it uses recurring elements to establish consistency and familiarity.

In this video, Alan Dix, Professor and Expert in Human-Computer Interaction, explains how visual alignment affects how we read and absorb information:

Correspondence Techniques

Designers use correspondence techniques to align visual elements with their conceptual meanings. These techniques include color coding, spatial arrangement and specific imagery. In information visualization, different colors can represent various data sets. This correspondence aids users in quickly identifying trends and relationships .

Color coding enables the stakeholder to see the relationship and trend between the two pie charts easily.

In user interface design, correspondence techniques link elements with meaning. An example is color-coding notifications to state their nature. For instance, red for warnings and green for confirmation. These techniques are informative and intuitive and enhance the user experience.

The IxDF website uses blue for call-to-actions (CTAs) and red for warnings. These colors inform the user of the nature of the action of buttons and other interactive elements.

Perception and Interpretation

If visual language is how designers create representations, then visual perception and interpretation are how users receive those representations. Consider a painting—the viewer’s eyes take in colors, shapes and lines, and the brain perceives these visual elements as a painting.

In this video, Alan Dix explains how the interplay of sensation, perception and culture is crucial to understanding visual experiences in design:

Copyright holder: Michael Murphy _ Appearance time: 07:19 - 07:37 _ Link: https://www.youtube.com/watch?v=C67JuZnBBDc

Visual perception principles are essential for creating compelling, engaging visual representations. For example, Gestalt principles explain how we perceive visual information. These rules describe how we group similar items, spot patterns and simplify complex images. Designers apply Gestalt principles to arrange content on websites and other interfaces. This application creates visually appealing and easily understood designs.

In this video, design expert and teacher Mia Cinelli discusses the significance of Gestalt principles in visual design . She introduces fundamental principles, like figure/ground relationships, similarity and proximity.

Interpretation

Everyone's experiences, culture and physical abilities dictate how they interpret visual representations. For this reason, designers carefully consider how users interpret their visual representations. They employ user research and testing to ensure their designs are attractive and functional.

Leonardo da Vinci's "Mona Lisa", is one of the most famous paintings in the world. The piece is renowned for its subject's enigmatic expression. Some interpret her smile as content and serene, while others see it as sad or mischievous. Not everyone interprets this visual representation in the same way.

Color is an excellent example of how one person, compared to another, may interpret a visual element. Take the color red:

In Chinese culture, red symbolizes luck, while in some parts of Africa, it can mean death or illness.

A personal experience may mean a user has a negative or positive connotation with red.

People with protanopia and deuteranopia color blindness cannot distinguish between red and green.

In this video, Joann and Arielle Eckstut, leading color consultants and authors, explain how many factors influence how we perceive and interpret color:

Learn More about Visual Representation

Read Alan Blackwell’s chapter on visual representation from The Encyclopedia of Human-Computer Interaction.

Learn about the F-Shaped Pattern For Reading Web Content from Jakob Nielsen.

Read Smashing Magazine’s article, Visual Design Language: The Building Blocks Of Design .

Take the IxDF’s course, Perception and Memory in HCI and UX .

Questions related to Visual Representation

Some highly cited research on visual representation and related topics includes:

Roland, P. E., & Gulyás, B. (1994). Visual imagery and visual representation. Trends in Neurosciences, 17(7), 281-287. Roland and Gulyás' study explores how the brain creates visual imagination. They look at whether imagining things like objects and scenes uses the same parts of the brain as seeing them does. Their research shows the brain uses certain areas specifically for imagination. These areas are different from the areas used for seeing. This research is essential for understanding how our brain works with vision.

Lurie, N. H., & Mason, C. H. (2007). Visual Representation: Implications for Decision Making. Journal of Marketing, 71(1), 160-177.

This article looks at how visualization tools help in understanding complicated marketing data. It discusses how these tools affect decision-making in marketing. The article gives a detailed method to assess the impact of visuals on the study and combination of vast quantities of marketing data. It explores the benefits and possible biases visuals can bring to marketing choices. These factors make the article an essential resource for researchers and marketing experts. The article suggests using visual tools and detailed analysis together for the best results.

Lohse, G. L., Biolsi, K., Walker, N., & Rueter, H. H. (1994, December). A classification of visual representations. Communications of the ACM, 37(12), 36+.

This publication looks at how visuals help communicate and make information easier to understand. It divides these visuals into six types: graphs, tables, maps, diagrams, networks and icons. The article also looks at different ways these visuals share information effectively.

​​If you’d like to cite content from the IxDF website , click the ‘cite this article’ button near the top of your screen.

Some recommended books on visual representation and related topics include:

Chaplin, E. (1994). Sociology and Visual Representation (1st ed.) . Routledge.

Chaplin's book describes how visual art analysis has changed from ancient times to today. It shows how photography, post-modernism and feminism have changed how we see art. The book combines words and images in its analysis and looks into real-life social sciences studies.

Mitchell, W. J. T. (1994). Picture Theory. The University of Chicago Press.

Mitchell's book explores the important role and meaning of pictures in the late twentieth century. It discusses the change from focusing on language to focusing on images in cultural studies. The book deeply examines the interaction between images and text in different cultural forms like literature, art and media. This detailed study of how we see and read visual representations has become an essential reference for scholars and professionals.

Koffka, K. (1935). Principles of Gestalt Psychology. Harcourt, Brace & World.

"Principles of Gestalt Psychology" by Koffka, released in 1935, is a critical book in its field. It's known as a foundational work in Gestalt psychology, laying out the basic ideas of the theory and how they apply to how we see and think. Koffka's thorough study of Gestalt psychology's principles has profoundly influenced how we understand human perception. This book has been a significant reference in later research and writings.

A visual representation, like an infographic or chart, uses visual elements to show information or data. These types of visuals make complicated information easier to understand and more user-friendly.

Designers harness visual representations in design and communication. Infographics and charts, for instance, distill data for easier audience comprehension and retention.

For an introduction to designing basic information visualizations, take our course, Information Visualization .

Text is a crucial design and communication element, transforming language visually. Designers use font style, size, color and layout to convey emotions and messages effectively.

Designers utilize text for both literal communication and aesthetic enhancement. Their typography choices significantly impact design aesthetics, user experience and readability.

Designers should always consider text's visual impact in their designs. This consideration includes font choice, placement, color and interaction with other design elements.

In this video, design expert and teacher Mia Cinelli teaches how Gestalt principles apply to typography:

Designers use visual elements in projects to convey information, ideas, and messages. Designers use images, colors, shapes and typography for impactful designs.

In UI/UX design, visual representation is vital. Icons, buttons and colors provide contrast for intuitive, user-friendly website and app interfaces.

Graphic design leverages visual representation to create attention-grabbing marketing materials. Careful color, imagery and layout choices create an emotional connection.

Product design relies on visual representation for prototyping and idea presentation. Designers and stakeholders use visual representations to envision functional, aesthetically pleasing products.

Our brains process visuals 60,000 times faster than text. This fact highlights the crucial role of visual representation in design.

Our course, Visual Design: The Ultimate Guide , teaches you how to use visual design elements and principles in your work effectively.

Visual representation, crucial in UX, facilitates interaction, comprehension and emotion. It combines elements like images and typography for better interfaces.

Effective visuals guide users, highlight features and improve navigation. Icons and color schemes communicate functions and set interaction tones.

UX design research shows visual elements significantly impact emotions. 90% of brain-transmitted information is visual.

To create functional, accessible visuals, designers use color contrast and consistent iconography. These elements improve readability and inclusivity.

An excellent example of visual representation in UX is Apple's iOS interface. iOS combines a clean, minimalist design with intuitive navigation. As a result, the operating system is both visually appealing and user-friendly.

Michal Malewicz, Creative Director and CEO at Hype4, explains why visual skills are important in design:

Learn more about UI design from Michal in our Master Class, Beyond Interfaces: The UI Design Skills You Need to Know .

The fundamental principles of effective visual representation are:

Clarity : Designers convey messages clearly, avoiding clutter.

Simplicity : Embrace simple designs for ease and recall.

Emphasis : Designers highlight key elements distinctively.

Balance : Balance ensures design stability and structure.

Alignment : Designers enhance coherence through alignment.

Contrast : Use contrast for dynamic, distinct designs.

Repetition : Repeating elements unify and guide designs.

Designers practice these principles in their projects. They also analyze successful designs and seek feedback to improve their skills.

Read our topic description of Gestalt principles to learn more about creating effective visual designs. The Gestalt principles explain how humans group elements, recognize patterns and simplify object perception.

Color theory is vital in design, helping designers craft visually appealing and compelling works. Designers understand color interactions, psychological impacts and symbolism. These elements help designers enhance communication and guide attention.

Designers use complementary , analogous and triadic colors for contrast, harmony and balance. Understanding color temperature also plays a crucial role in design perception.

Color symbolism is crucial, as different colors can represent specific emotions and messages. For instance, blue can symbolize trust and calmness, while red can indicate energy and urgency.

Cultural variations significantly influence color perception and symbolism. Designers consider these differences to ensure their designs resonate with diverse audiences.

For actionable insights, designers should:

Experiment with color schemes for effective messaging. 

Assess colors' psychological impact on the audience. 

Use color contrast to highlight critical elements. 

Ensure color choices are accessible to all.

In this video, Joann and Arielle Eckstut, leading color consultants and authors, give their six tips for choosing color:

Learn more about color from Joann and Arielle in our Master Class, How To Use Color Theory To Enhance Your Designs .

Typography and font choice are crucial in design, impacting readability and mood. Designers utilize them for effective communication and expression.

Designers' perception of information varies with font type. Serif fonts can imply formality, while sans-serifs can give a more modern look.

Typography choices by designers influence readability and user experience. Well-spaced, distinct fonts enhance readability, whereas decorative fonts may hinder it.

Designers use typography to evoke emotions and set a design's tone. Choices in font size, style and color affect the emotional impact and message clarity.

Designers use typography to direct attention, create hierarchy and establish rhythm. These benefits help with brand recognition and consistency across mediums.

Read our article to learn how web fonts are critical to the online user experience .

Designers create a balance between simplicity and complexity in their work. They focus on the main messages and highlight important parts. Designers use the principles of visual hierarchy, like size, color and spacing. They also use empty space to make their designs clear and understandable.

The Gestalt law of Prägnanz suggests people naturally simplify complex images. This principle aids in making even intricate information accessible and engaging.

Through iteration and feedback, designers refine visuals. They remove extraneous elements and highlight vital information. Testing with the target audience ensures the design resonates and is comprehensible.

Michal Malewicz explains how to master hierarchy in UI design using the Gestalt rule of proximity:

Literature on Visual Representation

Here’s the entire UX literature on Visual Representation by the Interaction Design Foundation, collated in one place:

Learn more about Visual Representation

Take a deep dive into Visual Representation with our course Perception and Memory in HCI and UX .

How does all of this fit with interaction design and user experience? The simple answer is that most of our understanding of human experience comes from our own experiences and just being ourselves. That might extend to people like us, but it gives us no real grasp of the whole range of human experience and abilities. By considering more closely how humans perceive and interact with our world, we can gain real insights into what designs will work for a broader audience: those younger or older than us, more or less capable, more or less skilled and so on.

“You can design for all the people some of the time, and some of the people all the time, but you cannot design for all the people all the time.“ – William Hudson (with apologies to Abraham Lincoln)

While “design for all of the people all of the time” is an impossible goal, understanding how the human machine operates is essential to getting ever closer. And of course, building solutions for people with a wide range of abilities, including those with accessibility issues, involves knowing how and why some human faculties fail. As our course tutor, Professor Alan Dix, points out, this is not only a moral duty but, in most countries, also a legal obligation.

Portfolio Project

In the “ Build Your Portfolio: Perception and Memory Project ”, you’ll find a series of practical exercises that will give you first-hand experience in applying what we’ll cover. If you want to complete these optional exercises, you’ll create a series of case studies for your portfolio which you can show your future employer or freelance customers.

This in-depth, video-based course is created with the amazing Alan Dix , the co-author of the internationally best-selling textbook  Human-Computer Interaction and a superstar in the field of Human-Computer Interaction . Alan is currently a professor and Director of the Computational Foundry at Swansea University.

Gain an Industry-Recognized UX Course Certificate

Use your industry-recognized Course Certificate on your resume , CV , LinkedIn profile or your website.

All open-source articles on Visual Representation

Data visualization for human perception.

The Key Elements & Principles of Visual Design

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Guidelines for Good Visual Information Representations

• 4 years ago

Philosophy of Interaction

Information visualization – an introduction to multivariate analysis.

• 8 years ago

Aesthetic Computing

How to represent linear data visually for information visualization.

• 5 years ago

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Discover 20 Essential Types Of Graphs And Charts And When To Use Them

Table of Contents

1) What Are Graphs And Charts?

2) Charts And Graphs Categories

3) 20 Different Types Of Graphs And Charts

4) How To Choose The Right Chart Type

Data and statistics are all around us. It is very likely that you have found yourself looking at a chart or graph at work, in the news, sports, media, advertising, and many other places at some point in your life. That is because graphical representations of data make it easier to convey important information to different audiences. That said, there is still a lack of charting literacy due to the wide range of visuals available to us and the misuse of statistics . In many cases, even the chart designers are not picking the right visuals to convey the information in the correct way. 

So, how do you make sure you are using and understanding graphs and charts in the right way? In this post, we will provide you with the necessary knowledge to recognize the top 20 most commonly used types of charts and graphs and give insights into when and how to use them correctly. Each type of chart will have a visual example generated with datapine’s professional dashboard software . 

This knowledge will be valuable if you are a data visualization designer, a business user looking to incorporate visual analytics into his/her work, or just an average viewer looking to learn more about the topic. Let’s start this journey by looking at a definition. 

What Are Graphs And Charts?

A graph or chart is a graphical representation of qualitative or quantitative data. It uses different symbols such as bars, lines, columns, tables, box plots, maps, and more, to give meaning to the information, making it easier to understand than raw data. 

As you probably already know, multiple kinds of graphs and charts are widely used in various fields and industries such as business decision-making or research studies. These visual tools are used to find relationships between different data sets and extract valuable conclusions from them. In some cases, they are built by hand, and in others, most commonly, they are built using visualization tools. 

That said, the type of chart or graph you use will vary depending on the aim of the analysis. For instance, percentages are better viewed through a pie or bar chart while data that is changing over time is better viewed over a line chart. For that reason, it is important to have a clear understanding of the different chart types to make sure you are using the right one. 

Below we will discuss the graph and chart categories. These categories will build a solid foundation that will help you pick the right visual for your analytical aims. Let’s dive into them. 

Charts And Graphs Categories

As mentioned, asking the right questions will form the foundations for choosing the right types of visualization graphs for your project, strategy, or business goals. The fundamental categories that differentiate these questions are based on:

• Relationship : Understanding connections between different data points can significantly help discover new relevant insights. For instance, in the medical field, analyzing relationships between diseases and gene interactions can help discover a treatment for a particular disease. When it comes to visuals, a few graphics can help you easily identify and represent relationships. Scatter plots are valuable when you want to represent smaller data sets of two variables while bubble graphs are best for larger information with three or more variables. 
• Distribution: In statistics, distribution refers to the possibility of the occurrence of an outcome. To understand this, scientists and analysts use charts to represent the frequency distribution of the data and extract conclusions from it. For this purpose, they use line charts to analyze trends, scatter plots to highlight similarities across variables, and histograms to see the frequency distribution of a single variable across categories. 
• Composition : The purpose of business graphs and charts for composition is to compare parts to a whole in absolute numbers and normalized forms, usually a percentage. It is one of the most common and traditionally used visualization categories and it is usually limited by the simplicity of the chart types. Common composition graphs include pies, tree maps, and stacked bar charts. 
• Comparison: As its name suggests, this category refers to the comparison of multiple variables or multiple categories within a single variable. When comparing information it is fundamental to pick a chart that will make it easier to understand the differences. These differences can be within multiple elements, for example, top-selling products, or over time, such as the development of sales for different products over a year. For this purpose, tables, spiders, lines, columns, or area graphs are always a good choice.

To get a clearer impression, here is a visual overview of which chart to select based on what kind of data you need to show:

**click to enlarge**

Discover 20 Different Types Of Graphs And Charts

Now that you understand the key charting categories you are ready to dive into the main types of graphs and when to use them. Here, we will focus on the 20 most common types of visuals to represent your data in the most meaningful way possible. Each chart type has a visual example generated with datapine .

1) Number Chart

When to use 

A real-time number chart is essentially a ticker that will give you an immediate overview of a particular KPI . At a glance, you can see any total such as sales, percentage of evolution, number of visitors, etc. This is probably the easiest visualization type to build with the only consideration being the period you want to track. Do you want to show an entire history or simply the latest quarter? It is crucial to label the period clearly so your audience understands what story you are telling. Adding a trend indicator compares your number to the previous period (or to a fixed goal, depending on what you are tracking).

Other considerations

Number charts are often the first thing people see and are the quickest to read, so if there are too many, your narrative can get diluted. Using too many can also make your dashboard a little superficial. If you want more in-depth information, limit the number of number graphs and leave room for other types of data visualization that drill down a little deeper.

When you add a trend indicator, we suggest you compare numbers from the same period. For example, if you are tracking total sales for the current quarter, compare that data to the same quarter last year (or last period – depending on your story). If you select a target manually (perhaps you have no accurate past data), be sure to set realistic goals to be able to get on top of your KPI management practice. Again, remember to label the trend indicator clearly so your audience knows exactly what they are looking at.

2) Line Chart

The purpose of a line chart is to show trends, accelerations (or decelerations), and volatility. They display relationships in how data changes over a period of time. In our example above, we are showing Revenue by Payment Method for all of 2019 . Right away, you can see that the credit card payments were the highest and that everything took a dip in September. The takeaways are quick to register yet have depth.

Too many lines (variables) can make your chart complicated and hard to decipher. You may also find your audience constantly referencing the legend to remind them which one they are looking at. If you have too many variables, it’s time to consider a second (or even third) chart to tell this story.

When it comes to layout, keep your numbers relevant. When you set up your axis scale, keep it close to the highest data point. For example, if we had set the y-axis above to track all the way to 200K (when our highest data point is just over 90K), our chart would have been squished and hard to read. The top half would have been wasted space, and the data crammed. Let your data breathe a little!

One more thing!

A great feature of line graphs is that you can combine them with other types of visualizations, such as bar graphs. Using a double y-axis, one for the bar graph and one for the line, allows you to show two elements of your story in one graph. The primary y-axis below shows orders (bar graph), and the secondary y-axis is sales totals (line). The metrics are different and useful independently, but together, they tell a compelling story.

Maps are great at visualizing your geographic data by location. The information on a map is often displayed in a colored area map (like above) or a bubble map. Because maps are so effective at telling a story, they are used by governments, media, NGOs, nonprofits, public health departments – the list goes on. Maps aren’t just for displaying data; they also direct action. This was seen most recently through the Zika outbreak. Mapping the spread of the disease has helped health officials track it and effectively distribute resources where they are most needed.

Even if you aren’t saving the world from Zika, maps can help! For example, they are great at comparing your organization’s sales in different regions.

Everyone loves maps. However, that doesn’t mean you always need to display one. If the location isn’t a necessary part of your analytics story, you don’t need a map. They take up a lot of room, so only use them when necessary. Also, don’t just fill your maps with data points. Clickhole did a good job of satirizing this common data visualization type by placing 700 red dots on a map. Filling your map with data points doesn’t tell a compelling story; it just overwhelms the audience.

4) Waterfall Chart

This extremely useful chart depicts the power of visualizing data in a static, yet informative manner. It shows the composition of data over a set time period, illustrating the positive or negative values that help in understanding the overall cumulative effect. The decrements and increments can cause the cumulative to fall below or above the axis at various points, causing a clear overview of how the initial value is affected. It is often used in financial departments for analytical purposes, usually depicting the changes in revenue or profit. For example, your MRR ( monthly recurring revenue ), new revenue, upsell, lost, and current revenue. In our example above, we can conclude that our current revenue increased in our set time period.

Waterfall charts are static in their presentation so if you need to show dynamic data sets, then stacked graphs would be a better choice. Also, showing the relationship between selected multiple variables is not optimal for waterfall charts (also known as Cascade charts), as bubble plots or scatter plots would be a more effective solution.

5) Bar Graphs

There are three key types of bar graphs that we will cover in this section: Horizontal, Grouped and Stacked. Although all are in the same chart family, each serves a distinct purpose. Let’s discuss each of them in detail below. 

a) Horizontal Bar Graphs

Horizontal charts are perfect for comparative ranking, like a top-five list. They are also useful if your data labels are really long or complex. Keep them in an order that makes sense, though. Either list by value (like we did above) or, if that’s not the strength, choose a logic for the labels that makes sense, like listing them alphabetically.

Because time is best expressed left to right, it’s better to leave showing an evolution for the column chart. Also, like many charts, when you have too many values, a horizontal bar graph quickly becomes cluttered.

b) Grouped bar graph

When to Use 

Grouped bar charts follow the same logic as horizontal bars, except that they show values for two variables instead of one. The two variables are often displayed in disparate colors to help differentiate them from each other. It is recommended to use this chart type when you want to compare elements within a specific category or across other categories on the chart. For instance, in our example generated with a customer service analytics tool, we can see customer service tickets by channel divided between the total and solved ones. In this case, the grouped chart can help compare the values between the total and unsolved tickets as well as compare the number of solved tickets across channels and extract conclusions.  

Just like with the horizontal one, you need to be careful not to add too many categories into this graph type as they can make it look cluttered. The chart becomes difficult to read with the increase in categories, therefore, it is not the best when it comes to relationship or distribution analysis. 

c) Stacked bar chart

When to Use

A stacked bar chart is a variation of the traditional bar graph but, instead of dealing with one categorical variable, it deals with two or more. Each bar is divided into multiple subcategories that are compared with each other usually using a percentage. In the example above, the chart is comparing management and non-management positions (first categorical variable) that are being occupied by female and diverse employees vs male employees (second categorical variable). This allows the users of the bar to not only focus on the comparisons between the bars themselves but also extract conclusions based on the subcategories from each individual bar. 

When building a successful stacked bar graph it is important to carefully decide which of the two categorical variables will be the primary one. The primary one is the most important one and it will define the overall bar lengths. The secondary one will define the subcategories. Usually, if you are dealing with time ranges or numerical values, these make the best primary variables. However, it will vary from case to case. 

6) Column Graphs

When to use

Column charts are the standard for showing chronological data, such as growth over specific periods, and for comparing data across categories  (you can see this in the example where the accounts payable turnover is being compared based on date ranges). In general, for these kinds of charts, the categories are typically displayed on the horizontal axis while the numerical values are displayed vertically using rectangular columns. The size of the columns is proportional to the values displayed on the chart and their height allows people to easily extract conclusions at a glance. Unlike the bar chart which can display larger or more complex datasets, the column chart has a size limitation making it best to display smaller data. This makes it the go-to visualization for anyone looking for an easy and understandable way to display their information. 

Aside from the obvious design mistakes like using too many colors or too many categories, other things you want to make sure of are: if there is no natural order for the data (e.g. age categories or time ranges), it is recommended to order the values from higher to lowest or lowest to highest. Additionally, the y-axis should always start at 0, otherwise, the height of the columns can become misleading.  

c) Grouped column chart 

Just like the grouped bar chart, the grouped column chart compares two categorical variables instead of one using vertical columns instead of horizontal bars. The purpose of this graph is to see how the subcategories from the secondary variable change within each subcategory of the primary variable. Comparisons can be done within-group or between groups depending on the aim of the analysis.  In our sales data analysis example, Amount of Sales per Channel and Country (last year) , it is clear that we are comparing six regions and five channels. The color coding keeps the audience clued into which region we are referencing, and the proper spacing shows the channels (good design is at the heart of it all!). At a glance, you can see that SEM was the highest-earning channel, and with a little effort, the Netherlands stands out as the region that likely enjoyed the highest sales.

An important consideration when it comes to this graphic is to not use it to compare totals within the different levels of the categorical values. For this purpose, it is better to use a stacked column chart which we will discuss below.  

b) Stacked Column Chart

Stacked charts handle part-to-whole relationships. This is when you are comparing data to itself rather than seeing a total – often in the form of percentages. In the example above, the story isn’t about the total number of customers aged 15-25, but that 22% of the customers were 15-25 in the first quarter of 2014 (and 26% in Q4). The numbers we are working with are relative only to our total.

When showing single part-to-whole relationships, pie charts are the simplest way to go. Twenty-two percent of our customers are 15-25, leaving the other 78% to fit into the pie somehow. People get pie charts. They’re easy. But what if we want to show the same information over different periods? This would be a multiple part-to-whole relationship, and for this, we use a stacked bar graph. Again, we are telling the story of the percentage of customers in a certain age range, per quarter . The total number of each isn’t relevant here (although that information is used in the calculations). With proper spacing, we see each quarter clearly, and the color coding shows that overall, 46-55-year-olds are the most difficult customers to attract.

Aesthetically speaking, when you have too much data, columns become very thin and ugly. This also leaves little room to properly label your chart. Imagine we had 10 different age ranges per column. Some results, if not most, would be only slivers. To make your chart easy to understand, use good colors, proper spacing, and a balanced layout. This invites people to look at your chart and even enjoy it. A pretty chart is a much nicer way to consume data than squinting at a table.

7) Pie Charts

The much-maligned pie chart has had a bad couple of years. In fact, it has become pretty cliché to talk about how bad pie charts are. We understand the pie chart doesn’t do a lot, but it does do some things quite well. Pie charts are useful when demonstrating the proportional composition of a particular variable over a static timeframe. Let’s look at some particular cases:

• When the parts add up to 100%: The “part-to-whole relationship” is built right into it a pie chart in an obvious way. At a glance, any user knows a pie chart is splitting a population into parts and that the total of those parts equals 100%.
• When approximating is okay: The pie chart is particularly effective when eyeballing values are enough to get the conversation going. Also, it’s easier to estimate the percentage value of a pie chart compared to, let’s say, a bar chart. That’s because pies have an invisible scale with 25%, 50%, 75%, and 100% built-in at four points of the circle. Our eyes can easily decipher these proportions, driving the conversation about what variables do and don’t take up most of the pie. Your audience doesn’t have to guess the proportions – you can easily add data labels or build the sister of the pie chart, the donut chart, to display additional information.
• When there aren’t many proportions to the variable or they are combined: Pie charts are great when answering questions like, “What two largest suppliers control 65% of the market?”

Your audience isn’t always going to be comprised of data scientists. Accordingly, your presentation should be tailored to your particular audience. This brings us to another pie chart strength: people are familiar with pie charts. Any audience member will feel comfortable interpreting what the pie chart is presenting. As a bonus, circles generate more positive emotions: our brains like to look at circles over sharp corners. In the end, a pie chart simplifies the data story and encourages the audience.

Data visualization guru Edward Tufte famously declared that “pie charts are bad, and the only thing worse than one pie chart is lots of them.” We already talked about the pros of pie charts and why we don’t adhere to this strict no-pie-chart philosophy. We should also state that there are plenty of instances where you should not use a pie chart. First off, pie charts portray a stagnate time frame, so trending data is off the table with this visualization method. Make sure your audience understands the timeframe portrayed and try to document or label this applied filter somewhere.

Pie charts are also not the best types of data charts to make precise comparisons. This is especially true when there are multiple small pieces to the pie. If you need to see that one slice is 1% larger than another, it’s better to go with a bar chart. Another thing about multiple pieces to your pie – you don’t want too many. Pie charts are most effective when just displaying two portions. They lose presentation value after six segments. After six, it is hard for the eyes to decipher the slice's proportion. It also becomes difficult to label the pie chart, and valuable online dashboard /reporting real estate is often wasted in the process.

This brings us to the last issue: circles take up space. If you are using multiple pie charts in a dashboard, it is probably best to combine the data in one chart. We recommend checking out the stacked bar chart for these cases. You can also have a look at the different pie charts that are commonly used and explore the disadvantages of pie charts .

8) Gauge Charts

Gauge charts , also known as dial charts or speedometer charts, use needles and colors to show data similar to reading on a dial/speedometer, and they provide an easily digested visual. They are great for displaying a single value/measure within a quantitative context, such as to the previous period or to a target value. The gauge chart is often used in executive dashboards and reports to display progress against key business indicators. All you need to do is assign minimum and maximum values and define a color range, and the gauge chart will display an immediate trend indication.

Gauge charts are great for KPIs and single data points. After that, they can get a bit messy. With only one data point, you can’t easily compare different variables. You also can’t trend data using gauge charts. All of this makes taking actionable insight from a gauge chart difficult. Furthermore, they take up a lot of space – if your live dashboard has precious real estate, it may not be most efficient to fill it with multiple gauge charts. Using one chart to summarize multiple KPIs, you will likely get more bang for your buck.

9) Scatter Plot

Scatter plot is not only fun to say – it’s what you need when looking for the correlation in a large data set. The data sets need to be in pairs with a dependent variable and an independent variable. The dependent (the one the other relies on) becomes the y-axis, and the independent – the x-axis. When the data is distributed on the plot, the results show the correlation to be positive, negative (each to varying degrees), or nonexistent. Adding a trend line will help show the correlation and how statistically significant it is.

Scatter plots only work when you have a lot of data points and a correlation. If you are only talking about a few pieces of information, a scatter plot will be empty and pointless. The value comes through only when there are enough data points to see clear results. If you only have a little data or if your scatter plot shows no correlation at all, this chart has no place on your business dashboard. 

10) Spider Chart

Spider charts, or radar charts, are comparative charts used when multivariate data is displayed with three or more quantitative variables (aspects). This is useful when you want to evaluate two or more “things” using more than three aspects, all of which are similarly quantifiable. It’s certainly a mouthful, but it’s simple when you put it into use. Spider charts are great for rankings, appraisals, and reviews. For example, the three “things” we are comparing in our e-commerce example above are regions: Australia, Europe, and North America. The aspects we are comparing against are products sold are Cameras, TVs, Cell Phones, Games, and Computers. Each variable is being compared by how many units were sold – between 0 and 500. Europe is clearly outselling in all areas, and Australia is particularly weak in Cameras and Cell Phones. The concentration of strengths and weaknesses is evident at a glance.

This is not the easiest data analysis chart to pull off, but it really impresses when done correctly. Using this chart if you have more than five values in your dimension (five “things” to evaluate) makes it hard to read, which can make it pointless altogether. Whether you use solid lines or shaded areas, too many layers are difficult to interpret. Naturally, it is not a choice when you want to show time (the whole circular thing...).

We know – tables aren’t technically a graph. But sometimes, you really just need a table to portray your data in its raw format. With a table, you can display a large number of precise measures and dimensions. You can easily look up or compare individual values while also displaying grand totals. This is particularly beneficial when your audience needs to know the underlying data or get into the “weeds.” Tables are also effective if you have a diverse audience where each person wants to look at their own piece of the table. They are also great at portraying a lot of text or string values.

Remember – just because you are using a table doesn’t mean it can’t be visually pleasing. You can use various colors, border styles, font types, number formats, and icons to highlight and present your data effectively.

There are many reasons to use a table, but there are also many instances where different types of charts are a better choice. It all comes down to our eyes and brain. Tables interact primarily with the verbal system – we read tables. This reading includes processing the displayed information in a sequential fashion. Users read down columns or across rows of numbers, comparing one number to another. The keywords here are reading, processing, and time. Tables take longer to digest.

Graphs, on the other hand, are perceived by our visual system. They give numbers shape and form and tell a data story. They can present an immense amount of data quickly and in an easy-to-consume fashion. If data visualization is needed to identify patterns and relationships, a table is not the best choice. Also, while it is fun to get creative with colors, formatting, and icons, make sure your formatting and presentation choices are increasing your perception. The tables are hard enough to read as is!

12) Area Charts

The area chart is closely related to the line chart. Both chart types depict a time-series relationship, show continuity across a dataset, and are good for seeing trends rather than individual values. That said, there are some key differences between the two. Because of these differences, “when to use area charts” does not equal “when to use line charts.”

Line charts connect discrete but continuous data points through straight line segments. This makes them effective for facilitating trend analyses. Area charts technically do the same, except that the area below the plotted lines is filled with color. In this case, an un-stacked area chart is the same thing as a line chart – just with more coloring. The problem you run into here is occlusion: when you start comparing multiple variables/categories in an unstacked area chart, the upper layers obscure the lower layers. You can play around with transparency, but after three variables, un-stacked area charts are hard to read.

This brings us to the most commonly used area chart: the stacked area chart. Like stacked bar charts, stacked area charts portray a part-to-whole relationship. The total vertical of a stacked area chart shows the whole, while the height of each different dataset shows the parts. For example, a stacked area chart can show the sales trends for each region and the total sales trend. There are two different stacked area chart types you can use to portray the part-to-whole relationship.

Traditional Stacked Area Chart: The raw values are stacked, showing how the whole changes over time.

Stacked Percentage Area Chart: Percentages are stacked to show how the relationship between the different parts changes over time. This is best used to show the distribution of categories as parts of a whole where the cumulative total is less important.

As we hinted earlier, for the most part, you should stay away from un-stacked area charts. If you are just comparing 2-3 different variables that don’t obscure each other, then go ahead. But in general, they are often messy and don’t follow data visualization and dashboard design best practices . When it comes to stacked area charts, don’t use them when you don’t need to portray a part-to-whole relationship – use a line graph instead. Also, if you are trying to compare 7+ series, a stacked area graph becomes hard to read. In this case, you should once again turn to the line graph.

13) Bubble Plots

Bubble charts, or bubble graphs, are among the best types of data graphs for comparing several values or sets of data at a glance. If you’re looking to show the relationship between different product categories, revenue streams, investment risks, costs, or anything similar, bubble charts or plots are incredibly effective.

For instance, our example bubble plot showcases the relationship between a mix of retail product categories, primarily the number of orders and profit margin.

Here, you can tell that the TV & Home Theater product category has the highest number of orders (around 3,000 as you can see from the number scale on the left) as well as the highest profit margin, and therefore, it is the biggest bubble on the chart. Comparatively, the camera category shows the lowest number of orders in addition to the smallest profit margin and naturally is the smallest bubble on the chart.

The bubble plot is extremely powerful for visualizing two or more variables with multiple dimensions. And here, the bigger the bubble, the higher the profit margin. Not only are bubble plots visually stimulating, but they are also incredibly effective when building a comparative narrative for a specific audience.

It's difficult to go too far wrong with bubble charts, but the most common mistake with these types of business charts is focusing on varying the “radius” of the values rather than the “area” they take up on the chart. Doing so sometimes makes the bubbles on the plot disproportionate to the graph, making the information misleading at a glance. In short, your bubbles should be accurate in terms of size compared to the values. Get this right, and you’ll get the results you deserve. 

14) Boxplot 

Just like the histogram, the box plot is a graph that is used to represent the distribution of numeric data using boxes and lines. Each box is composed of five elements also known as the “Five-number summary” which are the minimum, first quartile, median (second quartile), third quartile, and maximum. Each of these elements represents a value and how it is distributed within the data set. Anything outside these values would be considered an outlier. An outlier is any value that is extremely high or extremely low compared to the nearest data point. Outliers (which are usually plotted as dots in the chart) need to be identified because they can affect the end result of the analysis and box plots are the best visuals to do so.  

Just like other types of charts on this list, box plots are not the best choice when it comes to big data sets. Their visual simplicity makes it hard to see details about the distribution results which makes it more difficult to interpret, especially when dealing with complex data. Plus, this chart works at its best when comparing different groups (as seen in our example above). So, if you are trying to look at the distribution of one single group a histogram is a better choice. 

15) Funnel chart 

As its name suggests, a funnel chart is a visualization type used to show how data moves or flows through a specific process. They are commonly utilized to display sales, recruitment, or order fulfillment funnels where the values are often decreasing as the funnel becomes smaller. This can be seen in the example above in which the number of potential clients decreases at each stage of the sales funnel. This is a natural progression that happens because not every person that shows interest in the opportunities stage will end up buying the product or subscribing to the service. 

In some cases, the sizes of the sections of the funnel chart are plotted proportionately with the value they are representing. This means the top section is 100% and the rest will represent their corresponding percentage with their size. This is not the case with our example in which the sections are sized to match the funnel shape, not the values contained in each section. 

Funnel graphics are very specific visuals that can only be used in particular cases. You should only use it if your data goes through a sequence of stages and the values are decreasing with each stage. Plus, they are only useful to represent a single variable which means they cannot be used to visualize relationships between variables. A good alternative for a funnel graph is a bar or column chart. 

16) Bullet chart 

A bullet chart is a variation of a bar or column chart but it provides some extra visual elements to give more context to the data. It is usually used for performance tracking to make comparisons against a goal or other relevant values and it is composed of three key elements. A single measure is represented by a darker shade bar with a length that represents the performance of that value, qualitative ranges are represented by lighter shades in the background, and a target or comparative measure which is represented with a small line that is perpendicular to the orientation of the graph. Bullet charts are great alternatives to gauge charts, especially when you are working with a KPI dashboard and don’t want to take up too much space from it. 

It is important to note that bullet charts are complex visuals that might be challenging to understand for non-technical audiences. In some cases, some people might choose to remove the shaded background to focus only on the actual value against the target or remove the target and focus on the qualitative ranges to make the chart friendlier to analyze.    This variation is also known as an overlapping bullet chart and it can be done using columns and bars, as we will see in our two examples below.

1. Overlapping bars bullet chart 

As we saw with different graph types previously, the bullet chart can be vertical (using columns) or horizontal (using bars). It is recommended to use bars when you want to display more categories or longer category names to avoid making the visual cluttered. In the example above, we can see the number of orders by product of the current year compared to a target. In this case, due to the number of products, a bar bullet graph is the best choice as it contains a lot of information without affecting the readability of the data.

2. Overlapping columns bullet chart 

On the other side, a bullet column chart is a better choice when you want to organize categories from left to right or when you have fewer categories to show. In this case, we can see the number of orders by product category. Given that product categories are fewer than the actual number of products, it is a good choice to pick columns to represent this data. In a traditional bullet chart, the number of orders by a quarter could be added for additional context as qualitative measures.

17) Treemap chart 

A treemap is a chart type used to display hierarchical data through rectangles that decrease their size as the value decreases, this process is also referred to as nesting. It is used to display large amounts of raw data in a visually appealing way that allows users to easily extract valuable conclusions at a glance. Its name comes from the shape of a tree, as the chart can be divided into multiple categories with different “branches” and “sub-branches”. Each of these categories should have a different color and the dimensions of the rectangles are based on the size of the data being displayed. 

Given that a treemap is used to visualize massive amounts of raw data, they can display an infinite amount of subcategories (or sub-branches) which can make them harder to understand. However, in most cases, users can drill down into the different categories to dig deeper into the data and answer different questions that might arise. 

If you are not trying to show hierarchical data then you should stay away from treemaps. Just like it happens with pie charts, this visualization is simply showing parts-to-whole relationships, therefore, it becomes useless for other purposes. You should also avoid treemaps if the data being displayed is too close in size. This defeats the purpose of the graph which is to easily identify the largest item from a specific category. A few alternatives for treemaps include column charts and scatter plots.

18) Stream charts 

A stream graph is considered a variation of the area chart with the difference that, while the area chart is plotted with a fixed x-axis, the stream graph has values displayed around a central axis. Hence, the flowing river-like shape. They are frequently used to identify trends and patterns in big datasets with multiple categories and evaluate how they change over time. Just like with other kinds of charts on this list, the width and length of the streams are proportional to the values being displayed. The colors can represent different categories or other specific criteria. In our example above, we can see the number of orders by product categories each month. The width of each stream can provide valuable insights into the performance of each category. For instance, from June to August orders for TVs and Home Theaters decreased a lot compared to other months so some conclusions need to be drawn.

In general, if your aim is to use the chart to deeply analyze the data and extract conclusions from it, then the stream is not your best option. They are often cluttered with a lot of information which can lead to legibility issues. This can happen especially when you have smaller categories that end up looking way too small compared to bigger ones. For that reason, it is best to use stream charts as interactive visuals instead of static or printed ones. 

19) Word Cloud 

A word cloud is a straightforward type of graph that displays a set of words concerning a specific topic. The words are arranged in different directions and the sizes of the words will vary depending on specific criteria. For example, if a word cloud is generated based on a text from product reviews, the size of the words can be influenced by the number of times each word is mentioned within the text. On the other hand, if you are generating a word cloud of all the countries in the world, the names of the countries can be bigger or smaller depending on their population. From an analytical perspective, word clouds don’t provide a lot of value apart from being an engaging and visually appealing way of presenting a topic or supporting discussions. 

There is no general rule when it comes to colors on a word cloud. Some might use different colors to provide meaning to certain words while others might use standard colors to match their branding. Whichever case you are using, the rule of not adding too many colors to avoid overcrowding the visual still applies when it comes to word clouds. 

20) Progress chart 

As its name suggests, this chart is used to track the progress of a specific activity or scenario usually in a percentage form. It can be represented using bars or columns and is often tracked against a set target, as seen in the graph examples below, in which you can see a colored area representing the completed percentage and a lighter shade representing the remaining percentage to complete 100%. Progress graphs are wildly popular when tracking the development of a project as they provide a clear overview of the status of different tasks. They are also valuable visuals when you are trying to show any kind of percentage value or progress against a target. 

Progress charts are very straightforward and don’t provide a lot more information than the development of a metric. If you want to gain more insights you can explore using a bullet chart as they provide more context to the data. 

• Progress bar graph 

The progress bar chart is used to track the progress of a specific activity or metric using horizontal bars. The example above is tracking the percentage of purchases in time and budget from a procurement department. Ideally, the end goal for each category would be 100% as this means all purchases are made on the expected time and budget. However, this is not always the case and the progress bar is a great way to see how far from the expected target the values actually are. In this case, the average is represented by a darker color of green, and the remaining percentage to reach 100% is represented by a lighter shade.  

• Progress column graph 

The progress column chart is a type of progress chart that uses columns to represent different data values. In this case, our example is showing the average time to fill a position by the department where each department has a predefined target they are expected to reach. In this case, the target value is represented by a dark purple dot, in other cases, it could be represented with a lighter shade of the same purple from the column. Using a progress chart to represent this metric is a great way to compare the different departments and see if any of the processes need to be optimized to better reach the expected target. 

How To Choose The Right Chart Type: 9 Essential Questions To Ask

To go further into detail, we have selected the top 9 questions you need to consider to ensure success from the very start of your journey.

1. What story do you want to tell?

At its core, data charts are about taking data and transforming it into actionable insight by using visuals to tell a story. Data-driven storytelling is a powerful force as it takes stats and metrics and puts them into context through a narrative that everyone inside or outside of the organization can understand.

By asking yourself what kind of story you want to tell with your data and what message you want to convey to your audience, you’ll be able to choose the right data visualization types for your project or initiative. And ultimately, you’re likely to enjoy the results you're aiming for.

For more on data storytelling, check out our full guide for dashboard presentation and storytelling.

2. Who do you want to tell it to?

Another key element of choosing the right data visualization types is gaining a clear understanding of who you want to tell your story to – or in other words, asking yourself the question, “ Who is my audience ?”

You may be aiming your data visualization efforts at a particular team within your organization, or you may be trying to communicate a set of trends or predictive insights to a selection of corporate investors. Take the time to research your audience, and you’ll be able to make a more informed decision on which data visualization chart types will make the most tangible connection with the people you’ll be presenting your findings to.

3. How big is your data? 

As you probably learned from our list of the essential types of charts and when to use them, the size of your data will significantly affect the type of visualization you decide to use. Some charts are not meant to be used with massive amounts of data due to design aspects while others are perfect for displaying larger information. 

For example, pie charts are not good if you are trying to show multiple categories. For that purpose, a scatter plot works best. Another example is with column and bar charts. Bar charts use horizontal bars that make it easier to represent larger data sets. On the other side, column charts are limited by size due to their vertical orientation, making them better for smaller data. 

4. What is the type of data you are using? 

Another important question to ask yourself is what type of data you are using. As we saw at the beginning of the post, there are 4 key categories when it comes to data visualization: composition, distribution, relationship, and comparison. There are also qualitative and quantitative data that can be better represented using a particular graphic. For this reason, it is important to carefully define the type of data you are using before thinking about visualizing it. In the following questions, we will see what you need to ask yourself based on the mentioned categories. 

5. Are you looking to analyze particular trends?

Every data visualization project or initiative is slightly different, which means that different data visualization chart types will suit varying goals, aims, or topics.

After gaining a greater level of insight into your audience as well as the type of story you want to tell, you should decide whether you're looking to communicate a particular trend relating to a particular data set, over a predetermined time period. What will work best?

• Line charts
• Column charts
• Area charts

6. Do you want to demonstrate the composition of your data?

If your primary aim is to showcase the composition of your data – in other words, show how individual segments of data make up the whole of something – choosing the right types of data visualizations is crucial in preventing your message from becoming lost or diluted.

In these cases, the most effective types of visual charts include:

• Waterfall charts
• Stacked charts
• Map-based graphs (if your information is geographical)

7. Do you want to compare two or more sets of values?

While most types of data visualizations will allow you to compare two or more trends or data sets, there are certain graphs or charts that will make your message all the more powerful.

If your main goal is to show a direct comparison between two or more sets of information, the best choice would be:

• Bubble charts
• Spider charts
• Columned visualizations
• Scatter plots

Data visualization is based on painting a picture with your data rather than leaving it sitting static in a spreadsheet or table. Technically, any way you choose to do this count, but as outlined here, there are some charts that are way better at telling a specific story.

8. Is timeline a factor?

By understanding whether the data you’re looking to extract value from is time-based or time-sensitive, you’ll be able to select a graph or chart that will provide you with an instant overview of figures or comparative trends over a specific period.

In these instances, incredibly effective due to their logical, data-centric designs, functionality and features are:

• Dynamic line charts

9. How do you want to show your KPIs?

It’s important to ask yourself how you want to showcase your key performance indicators as not only will this dictate the success of your analytical activities but it will also determine how clearly your visualizations or data-driven stories resonate with your audience.

Consider what information you’re looking to gain from specific KPIs within your campaigns or activities and how they will resonate with those that you’ll be sharing the information with - if necessary, experiment with different formats until you find the graphs or charts that fit your goals exactly.

Here are two simple bonus questions to help make your data visualization types even more successful:

• Are you comparing data or demonstrating a relationship?
• Would you like to demonstrate a trend?

At datapine, data visualization is our forte. We know what it takes to make a good dashboard – and this means crafting a visually compelling and coherent story.

"Visualization gives you answers to questions you didn’t know you had." – Ben Shneiderman

Design-thinking In Data Visualization

When it comes to different data visualization types, there is no substitute for a solid design. If you take the time to understand the reason for your data visualization efforts, the people you’re aiming them at, and the approaches you want to take to tell your story, you will yield great results.

Here at datapine, we’ve developed the very best design options for our dashboard reporting software , making them easy to navigate yet sophisticated enough to handle all your data in a way that matters.

With our advanced dashboard features , including a host of global styling options, we enable you to make your dashboard as appealing as possible to the people being presented with your data.

Your part in creating an effective design for the different types of data charts boils down to choosing the right visualization to tell a coherent, inspiring, and widely accessible story. Rarely will your audience understand how much strategic thought you have put into your selection of dashboards – as with many presentational elements, the design is often undervalued. However, we understand how important this is, and we’re here to lend a helping hand.

In this guide, we covered different types of charts to represent data, explored key questions you need to ask yourself to choose the right ones, and saw examples of graphs to put their value into perspective. By now, you should have a better understanding of how each type of visual works and how you can use them to convey your message correctly. 

To summarize, here are the top types of charts and their uses:

• Number Chart - gives an immediate overview of a specific value .
• Line Chart - shows trends and changes in data over a period of time .
• Maps - visualizes data by geographical location.
• Waterfall Chart - demonstrates the static composition of data.
• Bar Graphs - used to compare data of large or more complex items .
• Column Chart - used to compare data of smaller items. 
• Gauge Chart - used to display a single value within a quantitative context.
• Pie Chart - indicates the proportional composition of a variable.
• Scatter Plot - applied to express relations and distribution of large sets of data.
• Spider Chart - comparative charts great for rankings, reviews, and appraisals.
• Tables - show a large number of precise dimensions and measures .
• Area Chart - portrays a part-to-whole relationship over time .
• Bubble Plots - visualizes 2 or more variables with multiple dimensions.
• Boxplot -  shows data distribution within multiple groups.
• Funnel Chart - to display how data moves through a process.
• Bullet Chart - comparing the performance of one or more primary measures .
• Treemap - to plot large volumes of hierarchical data across various categories.
• Stream Graph - shows trends and patterns over time in large volumes of data.
• Word Cloud - to observe the frequency of words within a text.  
• Progress Chart - displays progress against a set target or goal.

But in our hyper-connected digital age, there are many more different kinds of graphs you can use to your advantage. Putting everything together in a professional business dashboard is even better. These visual tools provide centralized access to your most important data to get a 360-view of your performance so you can optimize it and ensure continuous growth.

Complete with stunning visuals, our advanced online data visualization software can make it easy for you to manipulate your data and visualize it using professional dashboards. The best part is, you can try it for a 14-day trial , completely free!

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Desmos: An Easy and Powerful Online Tool for Graphing and Visual Representations of Mathematics

Article written by ASC Office of Distance Education Instructional Designer, Henry Griffy .

Big Picture/Overview

Desmos is a free and public-benefit online tool that makes it easy to generate and modify visual representations of mathematical formulas (aka, graphs). It amalgamates and extends the functionality of earlier versions of similar learning technologies like graphing calculators, chart generators, and touch-screen recording devices. Students and instructors find it user-friendly and able to produce complex representations in little time.

As a teaching tool:

When you need to generate visual demonstrations, whether as finished products or as unfolding processes, Desmos enables you to do so in a way that provides consistent, well-crafted, malleable, and usable output that is easy to share with students. And they can use what you share in several flexible ways.

As a learning tool:

Students can use Desmos to solve problems, explore concepts, produce illustrations as part of larger assignments, or just play with math in order to develop more intuitive understandings of the ways formulaic expressions relate to spatial manifestations.

One of the most important advantages of Desmos is that it prioritizes accessibility. The visualizations it generates are designed to be accessible for students with different kinds of visual, tactile, and other disabilities in ways that exceed the capabilities of fixed-print forms and mechanical devices.

Note : Due to vendor settings identified during the security review process, it is important to encourage students to follow two practices when using Desmos:

• It is important that anyone who creates a Desmos account generate a secure password (at least 8 characters, containing 3 character sets [upper case, lower case, numerals, and special characters]) and update their login information every 180 days.
• Be sure to log out and close the browser after using Desmos if you are using a device that other people also use.

When to Use Desmos: Situations and Use-cases

Desmos may be an option any time you or your students need to generate a visualization of a mathematical principle, especially if it will be helpful to interact with that illustration dynamically. If any of the following situations, apply, then Desmos might be a good tool for your teaching:

• if, in a classroom, you would normally draw a graph on a chalkboard or dry-erase board
• if, when presenting materials or designing a quiz or homework, you would normally paste a screenshot or a video recording of a drawing of a graph
• if, when building course materials, you might normally use other tools (such as Mathematica or Geogebra) which Ohio State has not vetted for accessibility or privacy
• if, as part of projects or advanced assessments, you ask students to incorporate graphs and figures (and where generating those visualizations is not itself the primary learning objective)
• if, in any kind of learning situation, you find yourself saying words like "think about what the relationship between those variables would look like..." or "how does that change? Let's draw it..."

This widget provides a very basic illustration of what an embedded Desmos graph might look like in your course. Click anywhere on the red line to see coordinates appear.

Some of the features that set Desmos apart from similar tools include:

• Quick and Easy Graph-building : The Desmos interface is intuitive and efficient. Suppose you are writing an introduction to a specific kind of function, and you just need to show what the curve looks like in a graph in a Carmen Page or a powerpoint. Desmos has rendered this process intuitive and simple to use, making it a fast and easy way to generate a visualization, which can then be shared directly or embedded into any online page or document.
• Complex Layering : Desmos allows users to create and modify multiple layers on the same graph, including through the use of parameters and overlapping variables, so that it is possible to generate complex and dynamic visualizations. This feature set makes it easy to illustrate change by varying parameters, adding and removing variations, shading the differences between curves, and other methods.
• Focused Formatting Options : Desmos offers a limited set of configuration options for the look and feel of graphs, such as color, the presence or absence of labels, line thickness, and background grids.
• Interactivity and Dynamic Exploration : In conjunction with parameters, Desmos enables the use of lists and tables, so that it is possible to generate multiple variants of a graph. Desmos also enables the use of sliders, so that you and/or students can interact with visualizations by varying parameter values and seeing immediate updates.
• Easy Linking With Carmen and Other Course Materials : Once you have developed a visualization, it is relatively simple to create a link to it and/or to embed it directly into a Carmen Page, Quiz, etc., or most file types. As long as students have a network connection, they can see the visualization.

How to Use Desmos: Design and Implementation Considerations

To begin using Desmos in your class, follow these few, simple steps:

1. Create an Account

a . Go to desmos.com

b . Click on "Log in" at the top right of the screen

c . In the pop-up window, click on "New to Desmos? Sign up!"

d . Make sure to generate a secure password (at least 8 characters, containing 3 character sets [upper case, lower case, numerals, and special characters])

2. Create a Graph

a . The Desmos Users Guide provides an efficient, illustrated overview of the basics.

b . The Graphing Calculator page in the Help Center provides a thorough overview of all the features and options.

3. Save the Graph

a . Use the save button and/or

b . Click the pull-down arrow to the right of the graph name to rename or duplicate the graph

4. Share and Use the Graph (in one of three different ways)

a . as a Hyperlink

i. Click on the Share button

ii. Copy the text of the link to your visualization

iii. Paste that link wherever you would like to share it with users

b . as an Embedded, Interactive Widget (in Carmen)

ii. Click on the Embed button/link to generate a bit of code (the embed code)

iii. Copy that code

iv. Switch to Carmen (or the application where you want the embedded, interactive version to appear)

v. In any place in Carmen where the rich text editor appears (on Pages, Quiz prompts and questions, Assignment prompts, Discussion prompts, etc.), follow these directions to use the Embed tool .

vi. Note: You may be able to embed Desmos graphs in other online systems.

c . as a Static, Image-file

ii. Choose Export Image

iii. Set your preferred options on the subsequent popup window

iv. Click Download PNG -- and then save the file in a place and with a name you will remember

v. Note : Saving the graph as an image removes interactivity and makes the resulting file much less accessible for people with disabilities. Whenever possible, we recommend linking to or embedding your graphs.

5. Be sure to log out and close the browser after using Desmos if you are using a device that other people also use.

For information on the Desmos Classroom online tool for building interactive and social graph-based assignments, please follow the link below.

21 Best Data Visualization Types: Examples of Graphs and Charts Uses

Those who master different data visualization types and techniques (such as graphs, charts, diagrams, and maps) are gaining the most value from data.

Why? Because they can analyze data and make the best-informed decisions.

Whether you work in business, marketing, sales, statistics, or anything else, you need data visualization techniques and skills.

Graphs and charts make data much more understandable for the human brain.

On this page:

• What are data visualization techniques? Definition, benefits, and importance.
• 21 top data visualization types. Examples of graphs and charts with an explanation.
• When to use different data visualization graphs, charts, diagrams, and maps?
• How to create effective data visualization?
• 10 best data visualization tools for creating compelling graphs and charts.

What Are Data V isualization T echniques? Definition And Benefits.

Data visualization techniques are visual elements (like a line graph, bar chart, pie chart, etc.) that are used to represent information and data.

Big data hides a story (like a trend and pattern).

By using different types of graphs and charts, you can easily see and understand trends, outliers, and patterns in data.

They allow you to get the meaning behind figures and numbers and make important decisions or conclusions.

Data visualization techniques can benefit you in several ways to improve decision making.

Key benefits:

• Data is processed faster Visualized data is processed faster than text and table reports. Our brains can easily recognize images and make sense of them.
• Better analysis Help you analyze better reports in sales, marketing, product management, etc. Thus, you can focus on the areas that require attention such as areas for improvement, errors or high-performing spots.
• Faster decision making Businesses who can understand and quickly act on their data will gain more competitive advantages because they can make informed decisions sooner than the competitors.
• You can easily identify relationships, trends, patterns Visuals are especially helpful when you’re trying to find trends, patterns or relationships among hundreds or thousands of variables. Data is presented in ways that are easy to consume while allowing exploration. Therefore, people across all levels in your company can dive deeper into data and use the insights for faster and smarter decisions.
• No need for coding or data science skills There are many advanced tools that allow you to create beautiful charts and graphs without the need for data scientist skills . Thereby, a broad range of business users can create, visually explore, and discover important insights into data.

How Do Data Visualization Techniques work?

Data visualization techniques convert tons of data into meaningful visuals using software tools.

The tools can operate various types of data and present them in visual elements like charts, diagrams, and maps.

They allow you to easily analyze massive amounts of information, discover trends and patterns in data and then make data-driven decisions .

Why data visualization is very important for any job?

Each professional industry benefits from making data easier to understand. Government, marketing, finance, sales, science, consumer goods, education, sports, and so on.

As all types of organizations become more and more data-driven, the ability to work with data isn’t a good plus, it’s essential.

Whether you’re in sales and need to present your products to prospects or a manager trying to optimize employee performance – everything is measurable and needs to be scored against different KPI s.

We need to constantly analyze and share data with our team or customers.

Having data visualization skills will allow you to understand what is happening in your company and to make the right decisions for the good of the organization.

Before start using visuals, you must know…

Data visualization is one of the most important skills for the modern-day worker.

However, it’s not enough to see your data in easily digestible visuals to get real insights and make the right decisions.

• First : to define the information you need to present
• Second: to find the best possible visual to show that information

Don’t start with “I need a bar chart/pie chart/map here. Let’s make one that looks cool” . This is how you can end up with misleading visualizations that, while beautiful, don’t help for smart decision making.

Regardless of the type of data visualization, its purpose is to help you see a pattern or trend in the data being analyzed.

The goal is not to come up with complex descriptions such as: “ A’s sales were more than B by 5.8% in 2018, and despite a sales growth of 30% in 2019, A’s sales became less than B by 6.2% in 2019. ”

A good data visualization summarizes and presents information in a way that enables you to focus on the most important points.

Let’s go through 21 data visualization types with examples, outline their features, and explain how and when to use them for the best results.

21 Best Types Of Data Visualization With Examples And Uses

1. Line Graph

The line graph is the most popular type of graph with many business applications because they show an overall trend clearly and concisely.

What is a line graph?

A line graph (also known as a line chart) is a graph used to visualize the values of something over a specified period of time.

For example, your sales department may plot the change in the number of sales your company has on hand over time.

Data points that display the values are connected by straight lines.

When to use line graphs?

• When you want to display trends.
• When you want to represent trends for different categories over the same period of time and thus to show comparison.

For example, the above line graph shows the total units of a company sales of Product A, Product B, and Product C from 2012 to 2019.

Here, you can see at a glance that the top-performing product over the years is product C, followed by Product B.

2. Bar Chart

At some point or another, you’ve interacted with a bar chart before. Bar charts are very popular data visualization types as they allow you to easily scan them for valuable insights.

And they are great for comparing several different categories of data.

What is a bar chart?

A bar chart (also called bar graph) is a chart that represents data using bars of different heights.

The bars can be two types – vertical or horizontal. It doesn’t matter which type you use.

The bar chart can easily compare the data for each variable at each moment in time.

For example, a bar chart could compare your company’s sales from this year to last year.

When to use a bar chart?

• When you need to compare several different categories.
• When you need to show how large data changes over time.

The above bar graph visualizes revenue by age group for three different product lines – A, B, and C.

You can see more granular differences between revenue for each product within each age group.

As different product lines are groups by age group, you can easily see that the group of 34-45-year-old buyers are the most valuable to your business as they are your biggest customers.

3. Column Chart

If you want to make side-by-side comparisons of different values, the column chart is your answer.

What is a column chart?

A column chart is a type of bar chart that uses vertical bars to show a comparison between categories.

If something can be counted, it can be displayed in a column chart.

Column charts work best for showing the situation at a point in time (for example, the number of products sold on a website).

Their main purpose is to draw attention to total numbers rather than the trend (trends are more suitable for a line chart).

When to use a column chart?

• When you need to show a side-by-side comparison of different values.
• When you want to emphasize the difference between values.
• When you want to highlight the total figures rather than the trends.

For example, the column chart above shows the traffic sources of a website. It illustrates direct traffic vs search traffic vs social media traffic on a series of dates.

The numbers don’t change much from day to day, so a line graph isn’t appropriate as it wouldn’t reveal anything important in terms of trends.

The important information here is the concrete number of visitors coming from different sources to the website each day.

4. Pie Chart

Pie charts are attractive data visualization types. At a high-level, they’re easy to read and used for representing relative sizes.

What is a pie chart?

A Pie Chart is a circular graph that uses “pie slices” to display relative sizes of data.

A pie chart is a perfect choice for visualizing percentages because it shows each element as part of a whole.

The entire pie represents 100 percent of a whole. The pie slices represent portions of the whole.

When to use a pie chart?

• When you want to represent the share each value has of the whole.
• When you want to show how a group is broken down into smaller pieces.

The above pie chart shows which traffic sources bring in the biggest share of total visitors.

You see that Searches is the most effective source, followed by Social Media, and then Links.

At a glance, your marketing team can spot what’s working best, helping them to concentrate their efforts to maximize the number of visitors.

5. Area Chart 

If you need to present data that depicts a time-series relationship, an area chart is a great option.

What is an area chart?

An area chart is a type of chart that represents the change in one or more quantities over time. It is similar to a line graph.

In both area charts and line graphs, data points are connected by a line to show the value of a quantity at different times. They are both good for showing trends.

However, the area chart is different from the line graph, because the area between the x-axis and the line is filled in with color. Thus, area charts give a sense of the overall volume.

Area charts emphasize a trend over time. They aren’t so focused on showing exact values.

Also, area charts are perfect for indicating the change among different data groups.

When to use an area chart?

• When you want to use multiple lines to make a comparison between groups (aka series).
• When you want to track not only the whole value but also want to understand the breakdown of that total by groups.

In the area chart above, you can see how much revenue is overlapped by cost.

Moreover, you see at once where the pink sliver of profit is at its thinnest.

Thus, you can spot where cash flow really is tightest, rather than where in the year your company simply has the most cash.

Area charts can help you with things like resource planning, financial management, defining appropriate storage space, and more.

6. Scatter Plot

The scatter plot is also among the popular data visualization types and has other names such as a scatter diagram, scatter graph, and correlation chart.

Scatter plot helps in many areas of today’s world – business, biology, social statistics, data science and etc.

What is a Scatter plot?

Scatter plot is a graph that represents a relationship between two variables . The purpose is to show how much one variable affects another.

Usually, when there is a relationship between 2 variables, the first one is called independent. The second variable is called dependent because its values depend on the first variable.

But it is also possible to have no relationship between 2 variables at all.

When to use a Scatter plot?

• When you need to observe and show relationships between two numeric variables.
• When just want to visualize the correlation between 2 large datasets without regard to time.

The above scatter plot illustrates the relationship between monthly e-commerce sales and online advertising costs of a company.

At a glance, you can see that online advertising costs affect monthly e-commerce sales.

When online advertising costs increase, e-commerce sales also increase.

Scatter plots also show if there are unexpected gaps in the data or if there are any outlier points.

7. Bubble chart

If you want to display 3 related dimensions of data in one elegant visualization, a bubble chart will help you.

What is a bubble chart?

A bubble chart is like an extension of the scatter plot used to display relationships between three variables.

The variables’ values for each point are shown by horizontal position, vertical position, and dot size.

In a bubble chart, we can make three different pairwise comparisons (X vs. Y, Y vs. Z, X vs. Z).

When to use a bubble chart?

• When you want to depict and show relationships between three variables.

The bubble chart above illustrates the relationship between 3 dimensions of data:

• Cost (X-Axis)
• Profit (Y-Axis)
• Probability of Success (%) (Bubble Size).

Bubbles are proportional to the third dimension – the probability of success. The larger the bubble, the greater the probability of success.

It is obvious that Product A has the highest probability of success.

8. Pyramid Graph

Pyramid graphs are very interesting and visually appealing graphs. Moreover, they are one of the most easy-to-read data visualization types and techniques.

What is a pyramid graph?

It is a graph in the shape of a triangle or pyramid. It is best used when you want to show some kind of hierarchy. The pyramid levels display some kind of progressive order, such as:

• More important to least important. For example, CEOs at the top and temporary employees on the bottom level.
• Specific to least specific. For example, expert fields at the top, general fields at the bottom.
• Older to newer.

When to use a pyramid graph?

• When you need to illustrate some kind of hierarchy or progressive order

Image Source: Conceptdraw

The above is a 5 Level Pyramid of information system types that is based on the hierarchy in an organization.

It shows progressive order from tacit knowledge to more basic knowledge. Executive information system at the top and transaction processing system on the bottom level.

The levels are displayed in different colors. It’s very easy to read and understand.

9. Treemaps

Treemaps also show a hierarchical structure like the pyramid graph, however in a completely different way.

What is a treemap?

Treemap is a type of data visualization technique that is used to display a hierarchical structure using nested rectangles.

Data is organized as branches and sub-branches. Treemaps display quantities for each category and sub-category via a rectangle area size.

Treemaps are a compact and space-efficient option for showing hierarchies.

They are also great at comparing the proportions between categories via their area size. Thus, they provide an instant sense of which data categories are the most important overall.

When to use a treemap?

• When you want to illustrate hierarchies and comparative value between categories and subcategories.

Image source: Power BI

For example, let’s say you work in a company that sells clothing categories: Urban, Rural, Youth, and Mix.

The above treemap depicts the sales of different clothing categories, which are then broken down by clothing manufacturers.

You see at a glance that Urban is your most successful clothing category, but that the Quibus is your most valuable clothing manufacturer, across all categories.

10. Funnel chart

Funnel charts are used to illustrate optimizations, specifically to see which stages most impact drop-off.

Illustrating the drop-offs helps to show the importance of each stage.

What is a funnel chart?

A funnel chart is a popular data visualization type that shows the flow of users through a sales or other business process.

It looks like a funnel that starts from a large head and ends in a smaller neck. The number of users at each step of the process is visualized from the funnel width as it narrows.

A funnel chart is very useful for identifying potential problem areas in the sales process.

When to use a funnel chart?

• When you need to represent stages in a sales or other business process and show the amount of revenue for each stage.

Image Source: DevExpress

This funnel chart shows the conversion rate of a website.

The conversion rate shows what percentage of all visitors completed a specific desired action (such as subscription or purchase).

The chart starts with the people that visited the website and goes through every touchpoint until the final desired action – renewal of the subscription.

You can see easily where visitors are dropping out of the process.

11. Venn Diagram 

Venn diagrams are great data visualization types for representing relationships between items and highlighting how the items are similar and different.

What is a Venn diagram?

A Venn Diagram is an illustration that shows logical relationships between two or more data groups. Typically, the Venn diagram uses circles (both overlapping and nonoverlapping).

Venn diagrams can clearly show how given items are similar and different.

Venn diagram with 2 and 3 circles are the most common types. Diagrams with a larger number of circles (5,6,7,8,10…) become extremely complicated.

When to use a Venn diagram?

• When you want to compare two or more options and see what they have in common.
• When you need to show how given items are similar or different.
• To display logical relationships from various datasets.

The above Venn chart clearly shows the core customers of a product – the people who like eating fast foods but don’t want to gain weight.

The Venn chart gives you an instant understanding of who you will need to sell.

Then, you can plan how to attract the target segment with advertising and promotions.

12. Decision Tree

As graphical representations of complex or simple problems and questions, decision trees have an important role in business, finance, marketing, and in any other areas.

What is a decision tree?

A decision tree is a diagram that shows possible solutions to a decision.

It displays different outcomes from a set of decisions. The diagram is a widely used decision-making tool for analysis and planning.

The diagram starts with a box (or root), which branches off into several solutions. That’s why it is called a decision tree.

Decision trees are helpful for a variety of reasons. Not only they are easy-to-understand diagrams that support you ‘see’ your thoughts, but also because they provide a framework for estimating all possible alternatives.

When to use a decision tree?

• When you need help in making decisions and want to display several possible solutions.

Imagine you are an IT project manager and you need to decide whether to start a particular project or not.

You need to take into account important possible outcomes and consequences.

The decision tree, in this case, might look like the diagram above.

13. Fishbone Diagram

Fishbone diagram is a key tool for root cause analysis that has important uses in almost any business area.

It is recognized as one of the best graphical methods to understand and solve problems because it takes into consideration all the possible causes.

What is a fishbone diagram?

A fishbone diagram (also known as a cause and effect diagram, Ishikawa diagram or herringbone diagram) is a data visualization technique for categorizing the potential causes of a problem.

The main purpose is to find the root cause.

It combines brainstorming with a kind of mind mapping and makes you think about all potential causes of a given problem, rather than just the one or two.

It also helps you see the relationships between the causes in an easy to understand way.

When to use a fishbone diagram?

• When you want to display all the possible causes of a problem in a simple, easy to read graphical way.

Let’s say you are an online marketing specialist working for a company witch experience low website traffic.

You have the task to find the main reasons. Above is a fishbone diagram example that displays the possible reasons and can help you resolve the situation.

14. Process Flow Diagram

If you need to visualize a specific process, the process flow diagram will help you a lot.

What is the process flow diagram?

As the name suggests, it is a graphical way of describing a process, its elements (steps), and their sequence.

Process flow diagrams show how a large complex process is broken down into smaller steps or tasks and how these go together.

As a data visualization technique, it can help your team see the bigger picture while illustrating the stages of a process.

When to use a process flow diagram?

• When you need to display steps in a process and want to show their sequences clearly.

The above process flow diagram shows clearly the relationship between tasks in a customer ordering process.

The large ordering process is broken down into smaller functions and steps.

15. Spider/Radar Chart

Imagine, you need to rank your favorite beer on 8 aspects (Bitterness, Sweetness, Sourness, Saltiness, Hop, Malt, Yeast, and Special Grain) and then show them graphically. You can use a radar chart.

What is a radar chart?

Radar chart (also called spider, web, and polar bar) is a popular data visualization technique that displays multivariate data.

In can compare several items with many metrics of characteristics.

To be effective and clear, the radar chart should have more than 2 but no more than 6 items that are judged.

When to use a radar chart?

• When you need to compare several items with more than 5 metrics of characteristics.

The above radar chart compares employee’s performance with a scale of 1-5 on skills such as Communications, Problem-solving, Meeting deadlines, Technical knowledge, Teamwork.

A point that is closer to the center on an axis shows a lower value and a worse performance.

It is obvious that Mary has a better performance than Linda.

16. Mind Map

Mind maps are beautiful data visuals that represent complex relationships in a very digestible way.

What is a mind map?

A mind map is a popular diagram that represents ideas and concepts.

It can help you structure your information and analyze, recall, and generate new ideas.

It is called a mind map because it is structured in a way that resembles how the human brain works.

And, best of all, it is a fun and artistic data visualization technique that engages your brain in a much richer way.

When to use a mind map?

• When you want to visualize and connect ideas in an easy to digest way.
• When you want to capture your thoughts/ideas and bring them to life in visual form.

Image source: Lucidchart

The above example of a mind map illustrates the key elements for running a successful digital marketing campaign.

It can help you prepare and organize your marketing efforts more effectively.

17. Gantt Chart

A well-structured Gantt chart aids you to manage your project successfully against time.

What is a Gantt chart?

Gantt charts are data visualization types used to schedule projects by splitting them into tasks and subtasks and putting them on a timeline.

Each task is listed on one side of the chart. This task also has a horizontal line opposite it representing the length of the task.

By displaying tasks with the Gantt chart, you can see how long each task will take and which tasks will overlap.

Gantt charts are super useful for scheduling and planning projects.

They help you estimate how long a project should take and determine the resources needed.

They also help you plan the order in which you’ll complete tasks and manage the dependencies between tasks.

When to use a Gantt chart?

• When you need to plan and track the tasks in project schedules.

Image Source: Aha.io

The above example is a portfolio planning Gantt Chart Template that illustrates very well how Gantt Charts work.

It visualizes the release timeline for multiple products for an entire year.

It shows also dependencies between releases.

You can use it to help team members understand the release schedule for the upcoming year, the duration of each release, and the time for delivering.

This helps you in resource planning and allows teams to coordinate implementation plans.

18. Organizational Charts

Organizational charts are data visualization types widely used for management and planning.

What is an organizational chart?

An organizational chart (also called an org chart) is a diagram that illustrates a relationship hierarchy.

The most common application of an org chart is to display the structure of a business or other organization.

Org charts are very useful for showing work responsibilities and reporting relationships.

They help leaders effectively manage growth or change.

Moreover, they show employees how their work fits into the company’s overall structure.

When to use the org chart?

• When you want to display a hierarchical structure of a department, company or other types of organization.

Image Source: Organimi

The above hierarchical org chart illustrates the chain of command that goes from the top (e.g., the CEOs) down (e.g., entry-level and low-level employees) and each person has a supervisor.

It clearly shows levels of authority and responsibility and who each person reports to.

It also shows employees the career paths and chances for promotion.

19. Area Map

Most business data has a location. Revenue, sales, customers, or population are often displayed with a dimensional variable on a map.

What is an area map?

It is a map that visualizes location data.

They allow you to see immediately which geographical locations are most important to your brand and business.

Image Source: Infogram

The map above depicts sales by location and the color indicates the level of sales (the darker the blue, the higher the sales).

These data visualization types are very useful as they show where in the world most of your sales are from and where your most valuable sales are from.

Insights like these illustrate weaknesses in a sales and marketing strategy in seconds.

20. Infographics

In recent years, the use of infographics has exploded in almost every industry.

From sales and marketing to science and healthcare, infographics are applied everywhere to present information in a visually appealing way.

What is an infographic?

Infographics are specific data visualization types that combine images, charts, graphs, and text. The purpose is to represent an easy-to-understand overview of a topic.

However, the main goal of an infographic is not only to provide information but also to make the viewing experience fun and engaging for readers.

It makes data beautiful—and easy to digest.

When you want to represent and share information, there are many data visualization types to do that – spreadsheets, graphs, charts, emails, etc.

But when you need to show data in a visually impactful way, the infographic is the most effective choice.

When to use infographics?

• When you need to present complex data in a concise, highly visually-pleasing way.

Image Source: Venngage

The above statistical infographic represents an overview of Social Buzz’s biggest social platforms by age and geography.

For example, we see that 75% of active Facebook users are 18-29 years old and 48% of active users live in North America.

21. T-Chart

If you want to compare and contrast items in a table form, T-Chart can be your solution.

What is a T-Chart?

A T-Chart is a type of graphic organizer in the shape of the English letter “T”. It is used for comparison by separating information into two or more columns.

You can use T-Chart to compare ideas, concepts or solutions clearly and effectively.

T-Charts are often used for comparison of pros and cons, facts and opinions.

By using T-Chart, you can list points side by side, achieve a quick, at-a-glance overview of the facts, and arrive at conclusions quickly and easily.

When to use a T-Chart?

• When you need to compare and contrast two or more items.
• When you want to evaluate the pros and cons of a decision.

The above T-Chart example clearly outlines the cons and pros of hiring a social media manager in a company.

10 Best Data Visualization Tools

There is a broad range of data visualization tools that allow you to make fascinating graphs, charts, diagrams, maps, and dashboards in no time.

They vary from BI (Business Intelligence) tools with robust features and comprehensive dashboards to more simple software for just creating graphs and charts.

Here we’ve collected some of the most popular solutions. They can help you present your data in a way that facilitates understanding and decision making.

1. Visme is a data presentation and visualization tool that allows you to create stunning data reports. It provides a great variety of presentation tools and templates for a unique design.

2. Infogram is a chart software tool that provides robust diagram-making capabilities. It comes with an intuitive drag-and-drop editor and ready-made templates for reports. You can also add images for your reports, icons, GIFs, photos, etc.

3. Venngage is an infographic maker. But it also is a great chart software for small businesses because of its ease of use, intuitive design, and great templates.

4. SmartDraw is best for those that have someone graphic design skills. It has a slightly more advanced design and complexity than Venngage, Visme, and Infogram, … so having some design skills is an advantage. It’s a drawing tool with a wide range of charts, diagrams, maps, and well-designed templates.

5. Creately is a dynamic diagramming tool that offers the best free version. It can be deployed from the cloud or on the desktop and allows you to create your graphs, charts, diagrams, and maps without any tech skills.

6. Edraw Max is an all-in-one diagramming software tool that allows you to create different data visualization types at a high speed. These include process flow charts, line graphs, org charts, mind maps, infographics, floor plans, network diagrams, and many others. Edraw Max has a wide selection of templates and symbols, letting you to rapidly produce the visuals you need for any purpose.

7. Chartio is an efficient business intelligence tool that can help you make sense of your company data. Chartio is simple to use and allows you to explore all sorts of information in real-time.

8. Sisense – a business intelligence platform with a full range of data visualizations. You can create dashboards and graphical representations with a drag and drop user interface.

9. Tableau – a business intelligence system that lets you quickly create, connect, visualize, and share data seamlessly.

10. Domo is a cloud business intelligence platform that helps you examine data using graphs and charts. You can conduct advanced analysis and create great interactive visualization.

Data visualization techniques are vital components of data analysis, as they can summarize large amounts of data effectively in an easy to understand graphical form.

There are countless data visualization types, each with different pros, cons, and use cases.

The trickiest part is to choose the right visual to represent your data.

Your choice depends on several factors – the kind of conclusion you want to draw, your audience, the key metrics, etc.

I hope the above article helps you understand better the basic graphs and their uses.

When you create your graph or diagram, always remember this:

A good graph is the one reduced to its simplest and most elegant form without sacrificing what matters most – the purpose of the visual.

About The Author

Silvia Valcheva

Silvia Valcheva is a digital marketer with over a decade of experience creating content for the tech industry. She has a strong passion for writing about emerging software and technologies such as big data, AI (Artificial Intelligence), IoT (Internet of Things), process automation, etc.

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Blog > Dataviz Resources

80 types of charts & graphs for data visualization (with examples).

Ask any dataviz expert and they will tell you there aren’t many things as annoying as the wrong use of data visualizations. Well, duh. It’s easy to say if your job is to know all about it. But what about the rest of us? What about those who don’t make a face when they look at a simple pie chart? How do we know when to pick the right chart type and avoid disapproval from the entire community of dataviz geeks and lovers?

First and foremost, ask yourself what is it you actually want to show and who is your audience? Sounds simple, I know. But remember, you can’t please everyone. And sometimes, a pie chart is really fine. We don’t hate pie charts and actually, there are cases when they’re quite appropriate charts to use to communicate data. 

Yes, you can try to explore variations and alternatives to different chart types, it is encouraged. But before you gather all of your data and start creating beautiful graphs and visualizations, take a step back for a second and think. Who do you want to show your data to? Are the viewers equally knowledgeable about dataviz best practices? It’s very likely that you just want to present your information to someone who needs to easily understand it.

For this reason, it’s equally important to consider the right type of data visualization for you.

Read this article if you want to learn about the way you can display your data and how to tell your data story to your specific audience.

Now, if you want to include different charts and graphs in your final product, it’s a great next step to explore your options. There are many, many chart types and we won’t be able to cover all of them. In this article, we will show you some of the most important charts that can effectively convey a message and communicate your data, creating engaging data storytelling for your readers. Below, you might find charts you are familiar with and some that are less common. Either way, we hope you explore all chart types and find the most suitable ones for you and your data visualization project. The list consists of eighty types of charts and graphs, many of which you can create online for free with Datylon Online , or with our chart maker plug-in Datylon for Illustrator .

We divided the charts below into six categories that vary per use case. Sometimes, some of the charts can fall under multiple categories, so to make it easier, we only listed them once.

1. Comparison

Alternative name: Bar graph

One of the most common chart types out there. A bar chart is a set of rectangles with a length proportional to the values it represents. Each rectangle – the bar, is a representation of one category. Bar charts are great for comparison. The differences in bar length are easier to perceive, than, for example, differences in size and color.

Bar charts are commonly used charts due to their simplicity. Viewers mostly need to decode their bars' length and position, making bar charts very easy to understand. The general public is fairly capable of reading bar charts, so no additional dataviz expertise is necessary. For this reason, bar charts are doing their job really well. That's why, if the data structure and the actual message you're trying to convey allow for it, you should consider using bar charts in your data visualization.

It’s worth noting that to be really correct, bar charts display the bars horizontally. If you turn them 90 degrees, you will get a column chart. But, remember that long labels don’t suit column charts because of easy overlapping. You don’t have that issue in a bar chart.

If you want to improve your dataviz skills and design the best bar chart, we recommend you read this article about bar charts . But you can also check our bar chart resource page and discover even more pro design tips. You can also find some bar chart examples on our inspiration page .

Column chart

Alternative names: Column graph , Vertical bar chart

Long story short, you can say that a column chart is the same thing as a bar chart, turned by 90 degrees. Indeed, a column chart is a type of chart that resembles a bar graph with bars positioned vertically. They are often considered the same type of chart but from the dataviz point of view, that’s wrong. The main difference between a column chart and a bar chart is in the usage of categorical labels. Long labels don't suit column charts because of easy overlapping. But it might be useful if the labels are short and don’t take up a lot of horizontal space. Still, when it comes to design recommendations, you can use our bar chart resource page to learn how to greatly improve the readability of your column chart as well. You can find column chart examples on the inspiration page .

Grouped bar/column chart

Alternative names: Paired bar/column chart , Clustered bar/column chart

Made with Datylon - Edit

A grouped bar chart (or a grouped column chart if the bars are positioned vertically) is a multi-series variation of a bar/column chart where every category is represented by several columns communicating different aspects of the main category. Columns of each category are separated from the other categories using spacing. We use this type of chart to compare multiple series. Opposite to a basic bar chart, which doesn’t require any data to be formatted, to create a grouped bar/column chart, the data must be first organized. You can find more grouped bar chart examples on inspiration page .

Lollipop chart

Alternative name: Lollipop plot

A lollipop chart can be a sweet alternative to a regular bar chart if you are dealing with a lot of categories and want to make optimal use of space. It shows the relationship between a numeric and a categorical variable. This type of chart consists of a line, which represents the magnitude, and ends with a dot, or a circle, which highlights the data value. So it probably suffices to say that it is designed to resemble a bunch of lollipops. You can find more examples of lollipop charts on inspiration page .

Bullet chart

Alternative name: Bullet graph

A bullet chart is a type of chart designed to benchmark against a target value and ranges. It’s a very space-efficient chart used primarily for displaying performance data. Visually, bullet charts resemble a combination of bar/column charts and progress bars. The results are shown in a single bar or column. The ranges bar is constructed based on values from a category that comparison will be based on (for example competitor sales figures). All these values are then divided into a certain number of sub-ranges (in most cases it’s quartiles). Target shows the value which is aimed for. And the bar shows the actual figures. You can find more examples of bullet charts on inspiration page .

Alternative name: Dot chart

A dot plot (shows one or more quantitative values per category by plotting one or more dots per category on a numerical (or date-time) axis. A dot plot with only one value per category makes a comparison between those categories very easy. When the dot plot has multiple values per category, you can also compare within the categories. This results in a chart type that packs a lot of information in a small space. This chart may need gridlines that turn a dot plot into a chart with a proper context. We wrote a very interesting article about dot plots.

Make sure to also check our dot plot resource page and discover pro design tips. You can find more examples of dot plot on inspiration page .

Alternative names: Dumbbell plot , Dumbbell chart , Connected dot plot , Dumbbell dot plot , DNA chart , Barbell chart

A dumbbell is a type of dot plot with two connected values per category. Use it when you want to emphasize the delta (change) between the two values (data points, i.e. two points in time) and to compare and visualize this size in a difference between these two values across all categories. A dumbbell consists of dots (or circles) and connectors (or lines). Not adding marks and only leaving the connector makes it a range chart. We mentioned dumbbells throughout deep dive article about dot plots . You can find more examples of dumbbell charts on inspiration page .

Alternative names: Pictorial chart , Proportional unit chart , Picture graph

A pictogram chart is a type of chart that uses icons or symbols, or even small images, to represent data. Each of these icons corresponds to a certain category. Pictogram charts to some extent resemble bar charts, but instead of using a bar, they show icons. Some data visualization experts might argue this type of chart is very basic, to the point that it’s widely used in schools and kindergarten. While this is true, it’s also very important to keep in mind that using a pictogram chart helps overcome language barriers and it’s really easy to interpret. Moreover, it makes your data story memorable!

Alternative name: Proportional area chart

An icon chart will be a perfect choice if the position of the marks is not driven by data. Values can be bound to the color and size of the icons. The icon chart uses area rather than length to visualize values, which allows it to display a larger range of values in a compact way. But keep in mind, if you’re planning to use an icon chart in your visualization, it’s important to use the area and not the radius to present your value. This helps better compare the icons visually, as the difference between the categories will be much bigger if you use the radius. This will be misleading to your readers. See other icon chart examples on the inspiration pagehere .

Alternative name: Range chart

A range plot sometimes looks like a bar chart. The difference is that a range plot shows two values of a category, instead of just one. A range plot shows two points with a connecting line between them. This line indicates the difference, or a gap, between these points and suggests a direction of such change. So using this type of chart is great if you want to highlight this difference, rather than the values themselves. A use case example is any sort of demographical gap, i.e. gender pay gap. See examples of similar charts on our inspiration page .

Radial bar chart

Alternative name: Circular bar chart

A radial bar chart is simply a variation of a regular bar chart with the main difference being the circular shape of the chart. The chart itself is plotted on what is called a polar coordinates system. It means that each bar appears in a circle. The larger the value, the longer the bar. What's really great about radial bar charts is they are really beautiful, even impressive charts that can be used to compare key metrics in your data. The challenge that comes with using radial bar charts is that they're not the easiest to interpret. Some websites refer to radial bar charts as multilayered donut charts or multi-level doughnut charts but it's worth pointing out that it's not the same type of chart. You can find more details about this chart type on Data Viz Project .

Parallel coordinates

Alternative names: Parallel plot , Parallel coordinates plot

The parallel coordinates chart resembles a line chart, but instead of time values, categories are plotted on the horizontal axis. It allows you to plot a multitude of categories/dimensions without compromising the readability in a simple 2d space - all of the dimensions follow the same pattern. A dimension can have both a separate axis or just one of the gridlines if all the dimensions share the same data range. The simplicity of the chart, however, adds some limitations. Maximum two neighboring dimensions relationships can be followed at a time, so the ordering plays a crucial role in this chart.

Radar chart

Alternative names: Spider chart , Spider graph , Web chart , Spider web chart , Star chart , Star plot , Cobweb chart , Irregular polygon , Kiviat diagram

A radar chart shows a comparison between multiple data points or groups (minimum of three). It consists of several axes, all coming from the same point in the center (which resembles a spider web). Although it’s a very interesting chart to use, it’s important to keep in mind that it is harder to read. As it is designed in a circular fashion, it requires extra visual perception, in contrast to the more common linear types of charts and graphs. It is often easier to replace it with another type of chart. If all axes in your chart have the same scale, then a bar chart or sometimes a lollipop will suffice. If the axes have a different scale, it’s good to use parallel coordinates.

Nightingale chart

Alternative names: Nightingale's graph , Nightingale rose chart , Rose diagram , Coxcomb chart ,  Polar area chart

This chart is visually similar to a pie chart, but a Nightingale chart does not communicate a part-to-whole relationship. It compares values between categories like a bar chart does, only this one is radial.

Waterfall chart

Alternative names: Flying bricks chart , Mario chart , Bridge chart , Cascade chart

A waterfall chart is a type of graph that usually shows positive and negative values of change between two points, which helps in understanding the cumulative effect of these changes (so the net change). This chart does not only look at the starting value and the ending value of your data set but also visualized each individual positive or negative change that happened. As you can imagine, this type of chart is quite useful in financial sectors or human resources, but also in other industries (think of inventories, revenue tracking, etc.). Last but not least, the waterfall chart takes its name from the fact it looks like a waterfall. In the chart, the first value (column) typically starts from the baseline of zero, as does the ending value. They are connected by a number of seemingly floating shorter bars (that represent the said changes). The whole shape of the chart resembles then a waterfall.

Matrix chart

Alternative name: Matrix diagram

A matrix chart is a very common type of chart that helps in visualizing the relationship between two or more variables in a data set. Specifically, it shows the presence and strengths of such relationships and it does so in a grid format. It can have six different forms (shapes) depending on how many groups must be compared (L, T, Y, X, C, R, and roof-shaped). This chart usually presents a huge amount of data, so its visual display is limited. A matrix chart is very suitable for (but not limited to) project managers.

Small multiples

Alternative name: Trellis chart , Lattice chart , Panel chart

Unlike all the other graphs in this article, Small multiples are more of a visualization concept than a graph itself. That is because Small multiples use the same type of chart in it and multiply it within a grid to show different slices of the data set. The main advantage of using small multiples is the possibility of showing three or (usually) more variables presenting different values in the same graph without confusing your audience. If you go for this type of data visualization, make sure not to apply multiple colors in the charts as it might decrease the readability. You can find more Small multiples examples on our inspiration page .

Alternative name: Tag cloud , word collage , wordle

A word cloud is not a typical type of chart but it deserves its place in this list as it still is an instrument used to visualize qualitative (text) data. A word cloud is nothing more than a visual cluster of different words which vary in size accordingly to their frequency within the data set. In other words, the more often a certain word (or a keyword) appears in the text, the bigger (and perhaps bolder) it will be in a cloud. This type of chart is quite common across so many industries and segments. It can be a great visualization tool for students working on their dissertation who want to analyze their interviews. But just so you know, there are much more creative ways to show qualitative data.

Slope chart

Alternative name: Slopegraph

A slope chart is a chart that emphasizes the evolution between two values by using the angle of the slope to communicate the difference. It can be a change over time or a transition. A slope chart can be a good alternative for a line chart, grouped- or stacked bar chart, if we only have two points in time we want to address. See other slope chart examples See other slope chart examples on inspiration page .

Table chart

A table chart is a chart that helps visually represent data that is arranged in rows and columns. Throughout all forms of communication and research, tables are used extensively to store, analyze, compare, and present data.

Categorical scatter plot

A categorical scatter plot differs from a regular scatter plot by the presence of a categorical axis. It can be just one categorical axis or both of them. A categorical scatter plot can be quite similar to a dot plot. See other scatter plot examples See other scatter plot examples on our inspiration page .

Quadrant chart

Alternative names: matrix diagram , matrix chart , 4-quadrant matrix chart

A quadrant chart is very similar to a scatter plot but it’s divided into four equal parts (quadrants) in a 2x2 matrix. It is useful if we want to group distinctly data marks for some specific type of analysis. One of the best and most well-known examples of using the quadrant chart is for a SWOT analysis.

2. Correlation (relational)

Alternative names: Heat map , Heat table , Density table

A heatmap shows data variances, such as patterns, trends, and correlations. It does this by using color, hue, or intensity, as well as data labels, as a direct representation of the values. By adding a date or a time scale on the x-axis it shows how the values evolve over time. The data in a heatmap is structured as a table. Using a heatmap as a chart lets you explore the data and gives hints on where to look for outliers, other viewpoints, or specific angles. If you would like to explore the fascinating world of heatmaps, we definitely recommend you this article.

Also, make sure to check our heatmap resource page and discover pro tips on how to design the best heatmap chart yourself. You can find more heatmaps examples on the inspiration page.

Bubble chart

Alternative name: Bubble plot

Deriving from a scatter plot, a bubble chart is a chart that looks at a relation between three (numeric) variables. Two of those variables are represented by dots located between axes. The third value is represented by the size of a bubble. But with some expansions, a bubble chart can represent up to seven variables at once. But as it’s very easy to overwhelm a reader with too much information, it’s better not to plot too many variables. Being really popular among researchers and analysts, a bubble chart is also a chart with one of the best data/space ratios. One of the most interesting things about bubble charts is that they can be colored in many different ways. Make sure to check out a blog post taking a closer look at bubble charts .

Also, refer to our bubble chart resource page and discover pro tips on how to design the best bubble chart yourself. And if you want to see other bubble chart examples, find them on the inspiration page .

Scatter plot

Alternative names: Scatterplot , Scatter chart , Scattergram , Scatter diagram , Scatter graph

A scatter plot shows values for two numerical variables by plotting them as dots between horizontal and vertical axes. Simple one-sized data marks give a clear view of every observation’s positioning in a two-variable plane. A scatter plot is often used to show correlations between numeric variables and identify patterns. Being a swiss knife among the charts, a scatter plot is usually the first one for data exploration. It is a chart with one of the best data/space ratios. A scatter plot is also known for its versatility. It gives a lot of inspiration to infographic designers and data visualization specialists. It can be turned into almost any chart: heatmap, dot plot, icon chart, tilemap, or some hybrid chart. On the inspiration page you will find more scatter plot examples .

Connected scatter plot

Once upon a time, a line chart fell in love with a scatter plot. Were they to have a baby, it would look exactly like a connected scatter plot. This type of chart consists of a scatter plot with two variables and a line drawn between the dots in a continuous path. See other scatter plot examples on the inspiration page .

Hexagonal binning

Alternative names: hexagonal plot , hexagonal bin plot

A hexagonal binning is a method that uses hexagons in order to show the density of the data points. It is a good alternative to a scatter plot if the data gets too dense to interpret. The hexagons are binned into the area of the chart, and the color or hue (color intensity) is assigned accordingly to the number of observations it covers.

Contour plot

A contour plot allows you to visualize three-dimensional data in a two-dimensional plot/plane. Contour plots are typically used in cartography, as their contour lines can nicely indicate elevations. But they can also be used in meteorology, astrology, and similar scientific fields, where the contour lines would represent density or temperature.

3. Part-to-whole & hierarchical

Stacked bar chart & stacked column chart.

Being a variant of a bar chart (or a column chart, if plotted vertically), a stacked bar/column chart shows a relation of stacks to the whole bar or column and relations between whole bars/columns. The whole bar/column can be also presented as 100%. In this case, the stacks show a relative part to the whole bar/column in percentages. You can find more examples of bar chart on inspiration page .  

Diverging (stacked) bar/column chart

A diverging bar chart (or, if plotted vertically, a diverging column chart) is a chart that resembles a regular bar chart. However, a crucial difference is a baseline located in the middle (usually corresponding to a zero) and the bars extending to both sides of this midpoint. Often used to display results of a questionnaire or a survey, but definitely not limited to this use case, as seen in the example above. In a diverging bar chart, we use contrasting colors to show the categories being compared. A very common variation of this chart is called a ‘diverging stacked bar chart’, which adds additional segments. In other words, it’s very similar to a regular stacked bar chart but with an extra baseline in the middle. But a diverging stacked bar is a very good alternative to a stacked bar chart since it is easier to compare the stacks with it. That is because the stacks here share the same baseline, which makes comparison much easier. See more variations of bar charts on inspiration page .

Population pyramid

Alternative names: Age-sex pyramid , Age structure diagram

Very similar to a diverging bar chart, a population pyramid is a type of chart that specifically visualizes the age and gender distribution across populations. Typically used by demographers, population pyramids can be a very simple and nice addition to many reports. You can find other bar chart examples You can find other bar chart examples on the inspiration page .

Alternative name: Pictograph

An icon array is a graph that clearly visualizes a proportion of a unit. Icon arrays use a matrix of icons, usually a 100. Each one of those icons represents a unit of something (i.e. people). A portion of the icons is then colored to represent a numerical value in our data. The rest of the icons can be greyed out or even absent. A very common type of graph, icon arrays are extremely easy to interpret. You can see more icon array examples You can find more icon array examples on inspiration page .

Waffle chart

Alternative names: Square pie chart , Square area chart , Gridplot

A waffle chart is very similar to an icon array. However, instead of using different icons, it consists of a grid of 100 square (or even round) cells. Each cell represents 1%. This grid pattern typically displays progress towards a target (or a completion percentage) but can be also used to show parts-to-whole contribution. Waffle charts are often called a square alternative to a pie chart and are very easy to interpret. And they do look like waffles. See examples of similar charts on inspiration page .

Alternative names: Pie graph , Pizza chart, Circle chart

Arguably the most popular type of chart, a pie chart is a circular graph that visualizes a part-to-whole relationship. It shows how the data is divided into categories with a certain value (the slices), but it always keeps the link between the value of one category and the total sum of those categories (the pie). This means that the slices should add up to a logical sum. If the data is in percentages, the total should round up to a hundred. If the data is in absolute values, for example in dollars, the categories should form a meaningful total. A pie chart works best with only a few categories, otherwise, the chart becomes an unreadable clutter. It is also very suitable when one category is very big or very small compared to the other categories. Pie charts are often ridiculed by dataviz specialists. Read the deep dive pie chart article to see our arguments for using pie charts. And if you want to create a really good pie chart yourself, don’t miss out on the pie chart resource page full of pro design tips. Also you can find more pie chart examples on inspiration page .

Donut chart

Alternative names: Doughnut chart

A donut chart is practically the same thing as a pie chart, with an obvious difference of an empty round hole in the middle, making it resemble a donut. However, the data-ink ratio of a donut chart is better than that of a pie chart and the data is depicted by the length of the sectors, rather than the surface, which is easier to interpret. Another advantage of a donut chart is that the space in the center can be used to add a title or a significant value derived from the data. For your convenience, we also created a donut chart resource page with valuable design tips for your next donut chart. On inspiration page you will find more examples of pie and donut charts.

Semicircle donut chart

Alternative name: Half moon chart , Half donut chart , Semi-circle doughnut chart

This chart works the same as a normal pie or donut chart, only the sum of all categories results in half a circle instead of a full circle. It can serve as a basis for a gauge chart, by using the slices to show progress or by adding a pointer. We have more pie and donut chart examples on the inspiration page .

Marimekko chart

Alternative names: Mekko chart , Mosaic chart , Mosaic plot

A Marimekko chart is a type of two-dimensional stacked chart that depicts data through varying heights of different segments and widths of columns. These columns are scaled to fill up the entire available chart area. They can be hard to read, especially if there are many segments. Although Marimekko charts can be used to visualize different types of data, they are most commonly used for analyzing marketing and sales data.

Treemap charts come in handy when you are dealing with large numbers of categories with a hierarchical structure. A treemap consists of multiple categories and each category in the treemap is given a rectangle. The categories could be subdivided into smaller rectangles if you are dealing with subcategories in the data. The size of the area of the rectangles communicates the value. Therefore, treemaps are very useful charts in finding relationships fastly, both within and between categories. Another benefit of a treemap is the efficient use of space which makes it easy to show a lot of data at the same time. If you’re curious about the history and different features of a treemap chart, you can’t miss the deep dive article . We also have a very elaborate treemap resource page for you to check out before you start making your own treemap.

Circular treemap

Alternative name: Circular packing , Circle packing

This type of treemap consists of circles instead of squares, which makes them a bit less space-efficient. Though, because of the space in between the circles, the groups and subgroups are presented very neatly. Moreover, when designed properly, the circular treemap could be really pleasing to look at.

Convex treemap

Alternative names: Voronoi treemap , Polygonal partition

A convex treemap is essentially the same thing as a regular treemap but with convex polygons instead of rectangles. With this type of treemap, it is possible to create treemaps within arbitrary shapes like circles, triangles, or any shape you can think of. Convex treemaps are great if you wish to show grouping and relations instead of the hierarchical structure typically found in a regular treemap. We presented a very nice example of such a treemap in this article that generally looks closely at treemaps.

Alternative name: Phylogenetic tree

To put it simply, a dendrogram is a diagram representing a tree or a network structure. Consisting of stacked branches, it is used to visualize taxonomic relationships (hierarchical relationships between objects). Dendrograms are commonly used in biology to show the clustering of genes but they can illustrate any type of grouped data.

Venn diagram

Alternative name: Set diagram , Logic diagram

Originating in the 1800s, Venn diagrams are widely used within different industries to illustrate relationships (i.e. commonalities or differences) between two or more sets. This type of graph is commonly used in presentations and reports. They are closely related (and similar) to Euler diagrams with the difference that the Euler diagram will omit a set if no relationship exists.

Euler diagram

Euler diagrams are very similar to Venn diagrams, so it’s not surprising that people may occasionally confuse the two. The main difference is that the Euler diagram (which is pronounced Oy-ler) will omit a set if no relationship exists. What does it mean? A Venn diagram shows all possible logical relationships between a collection of sets, while an Euler diagram will only show the relationships that actually exist in real world. If you’re curious to understand it better, we recommend this article that explains the difference between mentioned charts .

Circular gauge

Alternative names: Angular gauge , Radial gauge chart

A circular gauge is a type of chart that uses a circular or half-circular scale with a needle indicating a value on that circular scale. For this reason, it resembles a speedometer or even an analog clock. The interesting thing about circular gauges is that they are so easy to customize and can take so many different, visually interesting forms. This type of chart is extremely useful in all sorts of dashboards.

Sunburst chart

Alternative names: Multi-level pie chart , Multilayer pie chart , Sunburst graph , Ring chart , Radial treemap

A sunburst chart has many names but whatever you call it, it’s still a spectacular type of graph. It shows a hierarchical dataset through a series of concentric outward rings. Each of those rings corresponds to a different hierarchy level. The inner circle looks like a donut chart, but each outer ring can be sliced up depending on its relationship to the inner (parent) circle. Sunburst charts are often a good alternative to treemaps, but if you do opt for this type of chart, keep in mind that its radial layout takes more space than a rectangular shape of a treemap.

Pyramid chart & Funnel chart

Alternative name: Triangle chart

If you work in sales or marketing, this type of chart definitely won’t be new to you. A pyramid chart and a funnel chart are visually almost the same - if you flip a pyramid chart, you get a funnel chart. Funnel charts are very commonly used to visualize the flow of users through a business or sales process. This information is usually paired with the revenue or potential revenue amount at each stage of the funnel. They are widely used in infographics and business presentations or dashboards. In the pyramid chart, each level of the pyramid indicates a different level of hierarchy (among the topics).

4. Data over time (temporal)

An area chart is similar to a line chart. Data values are plotted in a similar way, and connected with lines. The difference is that the area between these lines and the x-axis is filled with a color. This helps in visualizing the change in volume over time. It doesn’t focus on specific data values but more on showing a general change that occurs over a period of time. You will find more area chart examples on inspiration page .

Stacked area chart

Alternative name: Stacked area graph

A stacked area chart is a variation of an area chart. It visualized the evolution of multiple data series (value of several groups) over time. See other stacked area chart examples on the inspiration page .

Stream graph

Alternative names: Streamgraph , ThemeRiver

A stream graph is undoubtedly one of the most beautiful chart types available. This stunning type of chart derives from a stacked area chart, from which it differs by using a central baseline rather than a fixed axis. A stream graph then visualizes different values (compound volumes) around the baseline. This creates a visualization that resembles a river-like stream. The shape of the stream, which consists of peaks and troughs referencing different values over time, can also indicate seasonal patterns. See more similar chart examples on our inspiration page .

A bump chart is a very good choice if you’re interested in showing rankings over time. Since every step in ranking has the same size, this type of chart is not useful in showing the data precisely. See other bump charts and line charts examples on the inspiration page .

Bump area chart

A bump area chart (or an area bump chart) is a variation of a bump chart that instead of only displaying the ranking over time also shows the values on the y-axis. This helps in visualizing the number of different categories over time and their ranking. If you were to compare this chart to a stream graph, they’re actually visually not so far from each other. However, a bump area chart sorts the categories based on their ranking. So in other words, a bump area chart shows both magnitude and rank. And it’s also a stunning chart.

Alternative names: Line graph , Line plot

A line chart is a type of chart that comes in very handy when showing overall trends or progress. Line charts are among the oldest types of charts and are still one of the most popular. They are versatile, simple, and easy to understand. They can show a lot of information at once. What’s really nice about line charts is that they can be also very easily applied onto or merged with other charts like the bar chart or the area chart. In a line chart, the data points represent two variables and are connected by a line to show the changing trend of the data. The x-axis or independent axis shows a continuous variable (usually time) and the y-axis or dependent axis contains a numerical value for a metric of interest. If you’d like to design really stunning line charts, make sure to see our line chart resource page full of great tips and more line chart examples.

Spline chart

Alternative names: Spline graph , Curve chart

A spline chart is functionally the same thing as a line chart. The only difference is that a spline chart connects data points using a smooth curve, whereas a regular line chart uses a straight line to join those points. For this reason, a spline is also known as a curve chart. A combination of an area chart with a spline chart creates a variation called a spline area chart. Find the examples of similar charts on inspiration page .

Step line chart

Alternative names: Step chart , Stepped line graph

The step line chart only uses horizontal and vertical lines to connect the data points. It is convenient to use when you want to highlight the exact moment in time when the data changes and is, therefore, helpful when you must deal with data that changes in irregular intervals. See more examples of similar charts on the inspiration page .

Candlestick chart

Alternative name: Japanese candlestick chart

A candlestick chart is a chart typically used in the financial industry. It helps visualize the price movements over a period of time. For this reason, it helps detect and predict market trends. This type of chart is almost exclusively associated with stock price information. If you’re interested in designing a candlestick chart and adding it to your financial report, it’s possible to create it with Datylon for Illustrator. You can read more about creating a candlestick chart in our article .

Gantt chart

A Gantt chart is a graph that typically shows activities or tasks performed against time: a project plan over time. Used in project management, it helps in tracking project progress, schedule, changes, etc. In other words, a Gantt chart shows what has been done and what still needs to be done. However, it’s worth noting that although this type of graph is most commonly used in project management, it is definitely not limited to it. The idea behind this chart is that it visualizes the start and end time in form of period blocks. Therefore, it can be also used to illustrate seasonal occurrences, such as the availability of different fruits and vegetables throughout the year, or the appearance of mosquitoes in different months of the year.

Barcode chart

Barcode charts are used when one of the dimensions of the dataset is extensive while the space is limited. Barcode charts can be created in several ways. The first is to place a row of thin bars along the horizontal axis. It can be useful as an alternative to a strip plot when the density of data marks is too high and individual elements can be hardly recognized. The second way is to use the thickness of the bar for binding an additional dimension. The color is also often used to show a few states of the bar. In most cases the number of colors is limited due to bar width - it’s hard to recognize a wide range of colors when the bar is very thin.

The OHLC chart’s name stands for Open-High-Low-Close Chart. This type of chart is nearly exclusively used in the financial sector. It helps visualize price changes over time, typically in a trading stock market.

5. Distribution

Density plot.

Alternative names: Kernel density plot , Density trace graph

A density plot is a type of chart that helps us visualize how the numeric data is being distributed over a period of time. Density plots somewhat resemble smooth peaks and valleys plotted between two axes. These correspond to a higher or lower concentration of values. A density plot is a variation of a histogram. However, it is visually more appealing, as it loses the sharp edges typical for histograms and adds a smooth continuous curve. Find more examples on the inspiration page .

Ridgeline plot

Alternative names: Joy plot , Joyplot

A ridgeline plot is a somewhat special type of chart. A ridgeline plot shows the distribution of a numeric value for several groups of a category. It is done by illustrating partially overlapping line plots (that can be made of density plots or histograms), which then can resemble a mountain range. This beautiful chart can be useful to visualize distribution over time or space. But what is the most interesting about it is its history! The alternative name for a ridgeline plot is a joy plot because this very example above appeared on the first album cover of the British band Joy Division (‘Unknown Pleasures’ from 1979). See other examples of similar charts other examples of similar charts on the inspiration page .

Horizon chart

The horizon chart is for some an unfamiliar chart. Though, it is definitely worth getting to know this type of chart. When you are dealing with a lot of categories and you want to make efficient use of space, this chart is the way to go. It is perfect to show time series data on the horizontal axis and with colored bands, the values are represented on the vertical axis. The use of colored bands makes it possible to show great precision of the values. With the use of a diverging color scheme, it is even possible to show both positive and negative values. The difference with other charts is that both the positive and negative values are shown above the baseline, instead of showing negative values under the baseline. This allows you to show a lot of data in a very condensed manner.

Alternative names: Frequency distribution graph, Frequency distribution chart

A histogram is a type of chart that visually resembles a column chart. It’s a graph that consists of vertical rectangles (columns), whose length is proportional to the frequency of a variable (data items). The main visual difference between a histogram and a column chart is that there is no empty space between each rectangle. That’s because, unlike in column charts, in a histogram, the numbers are grouped into ranges. Then the columns have different heights because they correspond to the frequency of each group - meaning, how many items fall in a certain range.

Radial histogram

Alternative names: Angular histogram, Circular histogram, Polar histogram

A radial histogram is simply a variation of a histogram (see above) but with columns wrapped around a circle. It functions the same way as a regular histogram. And it’s very likely going to grab your readers’ attention. See examples of similar charts on the inspiration page .

Alternative names: Individual value plot, Single-axis scatter plot

A strip plot is a type of scatter plot but it only has one categorical and one numerical axis. It is a chart used to illustrate the distribution of many individual one-dimensional values. These values look like dots located along a single (category) axis in this chart. If some of the dots have the same value, they can overlap, creating something that looks like a strip.

Jitter plot

Alternative names: Jittered strip plot , Jittered individual value plot

A jitter plot is an alternative to a strip plot (see above). It is used to visualize the relationship between a measurement variable and a categorical variable. The main difference from a strip plot is that the dots used in the charts are shifted on the horizontal y-axis, to avoid overlapping (overplotting), which in turn allows avoiding lack of clarity.

One dimensional heatmap

If you want to zoom in on one category and focus on the evolution of that variable, you can use heatmaps in only one dimension. These charts are very popular in climate communication and often visualize temperatures.

Beeswarm chart

Alternative name: Swarm plot

A beeswarm chart is like a dot plot with a lot of values per category. These values are each represented by one dot, and the swarm of dots represents the distribution found in the data. Instead of packing them in bins, the dots are scattered around each other and plotted on one single axis. This kind of chart is very useful when you want to display a lot of data points at once.

Alternative names: Box plot , Boxplot , Box-and-whisker plot/chart , Whisker plot

A box chart uses boxes and lines to depict the distributions of one or more groups of numeric data. They are meant to provide a high level of information at glance - a summary of data. In a box plot, boxes are the main part of the chart, and they represent the range of the central 50% (middle portion) of the data. There is also a line visible within the boxes that indicates the median value. The remaining half of the data is visualized with the lines (whiskers) extending out of each box. This type of graph is quite popular in the research and financial fields. See similar chart examples here .

Violin plot

A box chart (above) can be useful for comparing summary statistics (such as range and quartiles), but it doesn't let you see variations in the data - unlike a violin plot. This type of chart is a hybrid of a box plot and a density plot. Thanks to this, a violin plot depicts distributions of numeric data for one or more groups using density curves. Of course, visually, it resembles a violin, hence its name. 

6. Geospatial & other charts

Geographic heatmap.

Alternative names: hot spot map , geo heat map , density heatmap

A geographic heatmap is a geographical representation of data that demonstrates where something occurs, specifying the areas of data’s high and low density. Unlike a choropleth map, a geo heatmap does not limit displaying geospatial data to specified boundaries. Therefore, using the data’s location radius, it can cover a small and specific geographic area, as well as large regions, such as oceans or coasts. It uses color to highlight the areas of occurrence.

Choropleth map

A choropleth map is a type of map in which different administrative areas are colored (or shaded) according to the magnitude of their numeric value. The main difference between a choropleth map and a geographic heatmap is that a choropleth map uses border-defined areas, such as countries, states, or neighborhoods. A common example of the use of choropleth maps can be a visualization of population density.

A tile map is a type of geographical map where a larger area (usually a country or a continent) is visualized by multiple equal-size and shape tiles, often square rectangles. Each tile represents a different region. A simple example of a tile map can be a collection of tiles forming the shape of the United States, where each tile corresponds to a state. What is important about tile maps is that all tiles don’t vary in size, meaning that larger regions can’t dominate the visualization and smaller regions are not harder to read.

Chord diagram

A chord diagram is used for showing the structure of paired connections between the instances of the same level. Every instance is represented by an arc. Every connection is shown as a band with various start and end widths which depicts differences in input and output. Common examples of chord diagrams vary from international trade flows to text and script analysis.

Arc diagram

An arc diagram in its essence is similar to a chord diagram. While the chord diagram focuses mostly on the quantitative aspect of the connection, the arc diagram is more focused on the existence of the link. The arc diagram shows the connections between points that are placed on the line axis with the arcs. Arcs could be placed on both sides of the axis showing the different aspects of the connection. Although the focus of the arc diagram is to show the existence of the connection it can also be used to show the quantitative aspect of the connection using the thickness of the arc.

A Sankey diagram is a type of visualization that allows you to display flows from one set of values to another. It shows entities that represent the values and connects them by links, or flows. Each flow has a varying height, which depends on its quantity. They can also differ in color. For this reason, it’s really common to use Sankey diagrams in visualizing supply chains, engineering and production processes, energy efficiency, etc. A known example is Google Analytics, which uses Sankey to depict the customer journey between pages of a website., The disadvantage of using this otherwise really beautiful graph is that inexperienced users will find it difficult to digest this visualization. Sankey diagrams are very often also called Alluvial diagrams. For an untrained eye, they will indeed appear to be the same chart. There is, however, a bit of a difference between the two. If you’re interested in learning more, we found this post quite a nice resource .

Network diagram

Alternative names: Network graph, Network mapping, Network visualization A network diagram is used to show the connections between multiple elements. The structure of the data and the purpose is somehow similar to the arc diagram. But while in the arc diagram, all of the points are placed on the same line, in the network diagram positioning of the peaks can vary. In some variations of the network diagram, the position of the point depends on the number of connections this point has and the group it belongs to. Network diagrams are often used to show the clusters of members based on the intensity of the connections.

A flowchart is a visualization of a workflow. It’s a diagram that depicts subsequent steps in the process. In other words, it shows what steps need to be followed to complete an action. A flowchart uses connecting lines and arrows to allow viewers to follow the process. It has many organizational use cases and can be a good tool to map out the customer journey, and step-by-step instructions. It’s also popular in project management.

Charts in Illustrator

As mentioned at the beginning, many of the charts and graphs listed in this post can be made with Datylon. Currently, we offer 130+ chart templates in our Chart Library. You can sign up for free and try it for yourself.

What is even more interesting, a lot of charts from this list can be designed in Adobe ® Illustrator ® . Of course, Illustrator has a built-in graphing tool but unfortunately for many graphic designers and data visualization experts, it is seriously limited .  Check out the walk-through for our graph maker by "Yes I'm a Designer".

With Datylon for Illustrator , you get full freedom of chart design. It's a chart maker plug-in for Adobe Illustrator with extraordinary features that will help you make the most captivating chart design! Hey, did anyone say fully resizable charts?

➡️ Create an account and don't forget to download Datylon for Illustrator with a free 14-day trial (no credit card needed) and supercharge your data visualization!

Kosma Hess - Marketing Manager

Global citizen, world traveler, content creator, marketing specialist, can't sing to save his life. In his free time, he's mastering Datylon for Illustrator for no reason.

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Using Graphs and Visual Data in Science: Reading and interpreting graphs

by Anne E. Egger, Ph.D., Anthony Carpi, Ph.D.

Listen to this reading

Did you know that the phrase "a picture is worth a thousand words" certainly applies to science? Complex data can be very hard to understand without being displayed in a visual form, so scientists commonly use visual displays to help during data analysis.

• Visual representations of data are essential for both data analysis and interpretation.
• Visualization highlights trends and patterns in numeric datasets that might not otherwise be apparent.
• Understanding and interpreting graphs and other visual forms of data is a critical skill for scientists and students of science.

Flip through any scientific journal or textbook and you'll notice quickly that the text is interspersed with graphs and figures. In some journals, as much as 30% of the space is taken up by graphs (Cleveland, 1984), perhaps surpassing the adage that "a picture is worth a thousand words." Although many magazines and newspapers also include graphs, the visual depiction of data is fundamental to science and represents something very different from the photographs and illustrations published in magazines and newspapers. Although numerical data are initially compiled in tables or databases, they are often displayed in a graphic form to help scientists visualize and interpret the variation, patterns, and trends within the data.

Data lie at the heart of any scientific endeavor. Scientists in different fields collect data in many different forms, from the magnitude and location of earthquakes , to the length of finch beaks, to the concentration of carbon dioxide in the atmosphere and so on. Visual representations of scientific data have been used for centuries – in the 1500s, for example, Copernicus drew schematic sketches of planetary orbits around the sun – but the visual presentation of numerical data in the form of graphs is a more recent development.

• Using graphs to present numerical data

In 1786, William Playfair, a Scottish economist, published The Commercial and Political Atlas , which contained a variety of economic statistics presented in graphs. Among these was the image shown in Figure 1, a graph comparing exports from England with imports into England from Denmark and Norway from 1708 to 1780 (Playfair, 1786). (Incidentally, William Playfair was the brother of John Playfair, the geologist who elucidated James Hutton 's fundamental work on geological processes to the broader public. To learn more, see our module The Rock Cycle: Uniformitarianism and Recycling .)

Figure 1: William Playfair's graph was one of the first examples of the visual representation of numerical data.

Playfair's graph displayed a powerful message very succinctly. The graph shows time on the horizontal (x) axis and money in English pounds on the vertical (y) axis. The yellow line shows the monetary value of imports to England from Denmark and Norway; the red line shows the monetary value of exports to Denmark and Norway from England. Although a table of numerical data would show the same information, it would not be immediately apparent that something important happened in about 1753: England began exporting more than it imported, placing the "balance in favour of England." This simple visualization of a large numerical dataset made it easy to comprehend quickly.

Graphs and figures quickly became standard components of science and scientific communication, and the use of graphs has increased dramatically in scientific journals in recent years, almost doubling from an average of 35 graphs per journal issue to more than 60 between 1985 and 1994 (Zacks et al., 2002). This increase has been attributed to a number of causes, including the use of computer software programs that make producing graphs easy, as well as the production of increasingly large and complex datasets that require visualization to be interpreted.

Graphs are not the only form of visualized data , however – maps, satellite imagery, animations, and more specialized images like atomic orbital depictions are also composed of data, and have also become more common. Creating, using, and reading visual forms of data is just one type of data analysis and interpretation (see our Data Analysis and Interpretation module), but it is ubiquitous throughout all fields and methods of scientific investigation.

Comprehension Checkpoint

• Interpreting graphs

The majority of graphs published in scientific journals relate two variables . As many as 85% of graphs published in the journal Science , in fact, show the relationship between two variables, one on the x-axis and another on the y-axis (Cleveland, 1984). Although many other kinds of graphs exist, knowing how to fully interpret a two-variable graph can not only help anyone decipher the vast majority of graphs in the scientific literature but also offers a starting point for examining more complex graphs. As an example, imagine trying to identify any long-term trends in the data table that follows of atmospheric carbon dioxide concentrations taken over several years at Mauna Loa (Table 1; click on the excerpt below to see the complete data table).

Table 1: This is a small portion of a data table containing atmospheric carbon dioxide concentrations measured at Mauna Loa - click on it to see the full table. Download the data from the CDIAC (Carbon Dioxide Information Analysis Center).

The variables are straightforward – time in months in the top row of the table, years in the far left column of the table, and carbon dioxide (CO 2 ) concentrations within the individual table cells . Yet, it is challenging for most people to make sense of that much numerical information. You would have to look carefully at the entire table to see any trends. But if we take the exact same data and plot it on a graph, this is what it looks like (Figure 2):

Figure 2: Data plotted from Table 1, atmospheric CO 2 measured at Mauna Loa (Keeling & Whorf, 2005).

Reading a graph involves the following steps:

Describing the graph: The x-axis shows the variable of time in units of years, and the y-axis shows the range of the variable of CO 2 concentration in units of parts per million (ppm). The dots are individual measurements of concentrations – the numbers shown in Table 1. Thus, the graph is showing us the change in atmospheric CO 2 concentrations over time.

Describing the data and trends: The line connects consecutive measurements, making it easier to see both the short- and long-term trends within the data . On the graph, it is easy to see that the concentration of atmospheric CO 2 steadily rose over time, from a low of about 315 ppm in 1958 to a current level of about 375 ppm. Within that long-term trend, it's also easy to see that there are short-term, annual cycles of about 5 ppm.

Making interpretations: On the graph, scientists can derive additional information from the numerical data , such as how fast CO 2 concentration is rising. This rate can be determined by calculating the slope of the long-term trend in the numerical data, and seeing this rate on a graph makes it easily apparent. While a keen observer may have been able to pick out of the table the increase in CO 2 concentrations over the five decades provided, it would be difficult for even a highly trained scientist to note the yearly cycling in atmospheric CO 2 in the numerical data – a feature elegantly demonstrated in the sawtooth pattern of the line.

Putting data into a visual format is one step in data analysis and interpretation , and well-designed graphs can help scientists interpret their data. Interpretation involves explaining why there is a long-term rise in atmospheric CO 2 concentrations on top of an annual fluctuation, thus moving beyond the graph itself to put the data into context. Seeing the regular and repeating cycle of about 5 ppm, scientists realized that this fluctuation must be related to natural changes on the planet due to seasonal plant activity. Visual representation of these data also helped scientists to realize that the increase in CO 2 concentrations over the five decades shown occurs in parallel with the industrial revolution and thus are almost certainly related to the growing number of human activities that release CO 2 (IPCC, 2007).

It is important to note that neither one of these trends (the long-term rise or the annual cycling) nor the interpretation can be seen in a single measurement or data point. That's one reason why you almost never hear scientists use the singular of the word data – datum. Imagine just one point on a graph. You could draw a trend line going through it in any direction. Rigorous scientific practice requires multiple data points to make a clear interpretation, and a graph can be critical not only in showing the data themselves, but in demonstrating on how much data a scientist is basing his or her interpretation.

We just followed a short, logical process to extract a lot of information from this graph. Although an infinite variety of data can appear in graphical form, this same procedure can apply when reading any kind of graph. To reiterate:

• Describe the graph: What does the title say? What variable is represented on the x-axis? What is on the y-axis? What are the units of measurement? What do the symbols and colors mean?
• Describe the data: What is the numerical range of the data? What kinds of patterns can you see in the distribution of the data as they are plotted?
• Interpret the data: How do the patterns you see in the graph relate to other things you know?

The same questions apply whether you are looking at a graph of two variables or something more complex. Because creating graphs is a form of data analysis and interpretation , it is important to scrutinize a scientist's graphs as much as his or her written interpretation.

• Error and uncertainty estimation in visual data

Graphs and other visual representations of scientific information also commonly contain another key element of scientific data analysis – a measure of the uncertainty or error within measurements (see our Uncertainty, Error, and Confidence module). For example, the graph in Figure 3 presents mean measurements of mercury emissions from soil at various times over the course of a single day. The error bars on each vertical bar provide the standard deviation of each measurement. These error bars are included to demonstrate that the change in emissions with time are greater than the inherent variability within each measurement (see our Statistics in Science module for more information).

Figure 3: Error bars within this graphical display of data are used to demonstrate that the change in measurement value (red bars) with time is greater than the inherent variability within the data (shown as black error bars). Adapted from Carpi et al. (2007).

Graphical displays of data can also be used not just to display error, but to quantify error and uncertainty in a system . For example, Figure 4 shows a gas chromatograph of a fuel oil spill. Peaks in the chromatograph (the blue line) provide information about the chemicals identified in the spill, and the peak size can provide an estimate of the relative concentration of that specific chemical in the spill. However, before this information can be extracted from the graph, instrument error and uncertainty must be calculated (the red line) and subtracted from the peak area. As you can see in Figure 4, instrument variability decreases as you move from left to right in the graph, and in this case, the graphical display of the error is therefore critical to accurate analysis of the data.

Figure 4: Graphical displays of data can be used to estimate system error and uncertainty (red line) as well as present this uncertainty.

• Misuse of scientific images

Poor use of graphics can highlight trends that don't really exist, or can make real trends disappear. Some have tried to point out errors with the now widely accepted notion of climate change by using misleading graphics. Figure 5, below, is one such graphic that has appeared in print. The point drawn by the creator of this is that the bottom graph, which shows relatively little change in temperature over the past 1,000 years, disputes the top graph used by the Intergovernmental Panel on Climate Change that shows a recent, rapid temperature increase.

Figure 5: Poor use of graphical displays can confuse and obscure data.

At first glance the bottom graph does seem to contradict the top graph. However, looking more closely you realize:

• The two graphs actually represent completely different datasets . The top graph is a representation of change in annual mean global temperature normalized to a 30-year period, 1960-1990, whereas the bottom graph represents average temperatures in Europe compared to an average over the 20th-century.
• In addition, the y-axes of the two graphs are displayed on differing scales – the bottom graph has more space between the 0.5° lines.

Both of these techniques tend to exaggerate the variability in the lower graph. However, the primary reason for the difference in the graphs is not actually shown in the graphs. The author of the graphic created the image on the bottom using different calculations that did not take into account all of the variables that climate scientists used to create the top graph. In other words, the graphs simply do not show the same data .

These are common techniques used to distort visual forms of data – manipulating axes, changing one of the variables in a comparison, changing calculations without full explanation – that can obscure a true comparison.

• Visualizing spatial and three-dimensional data

There are other kinds of visual data aside from graphs. You might think of a topographic map or a satellite image as a picture or a sketch of the surface of the earth, but both of these images are ways of visualizing spatial data. A topographic map shows data collected on elevation and the location of geographic features like lakes or mountain peaks (see Figure 6). These data may have been collected in the field by surveyors or by looking at aerial photographs, but nonetheless the map is not a picture of a region – it is a visual representation of data. The topographic map in Figure 6 is actually accomplishing a second goal beyond simply visualizing data: It is taking three-dimensional data (variations in land elevation) and displaying them in two dimensions on a flat piece of paper.

Figure 6: Portion of the Warren Peak USGS 7.5' topographic map. Solid brown lines are elevation contours. This image takes 3-dimensional data on elevation and depicts it in two dimensions.

Likewise, satellite images are commonly misunderstood to be photographs of the Earth from space, but in reality they are much more complex than that. A satellite records numerical data for each pixel, and it does so at certain predefined wavelengths in the electromagnetic spectrum (see our Light II: Electromagnetism module for more information). In other words, the image itself is a visualization of data that has been processed from the raw data received from the satellite. For example, the Landsat satellites record data in seven different wavelengths: three in the visible spectrum and four in the infrared wavelengths. The composite image of four of those wavelengths is displayed in the image of a portion of the Colorado Rocky Mountains shown in Figure 7. The large red region in the lower portion of the image is not red vegetation in the mountains; instead, it is a region with high values for emission of infrared (or thermal) wavelengths. In fact, this region was the site of a large forest fire, known as the Hayman Fire, a month prior to the acquisition of the satellite image in July 2002.

Figure 7: July 2002 Landsat satellite image of the Hayman Fire, central Colorado.

• Working with image-based data

The advent of satellite imagery vastly expanded one data collection method: extracting data from an image. For example, from a series of satellite images of the Hayman Fire acquired while it was burning, scientists and forest managers were able to extract data about the extent of the fire (which burned deep into National Forest land where it could not be monitored by people on the ground), the rate of spread, and the temperature at which it was burning. By comparing two satellite images, they could find the area that had burned over the course of a day, a week, or a month. Thus, although the images themselves consist of numerical data, additional information can be extracted from these images as a form of data collection.

Another example can be taken from the realm of atomic physics. In 1666, Sir Isaac Newton discovered that when light from the sun is passed through a prism, it separates into a characteristic rainbow of light. Almost 200 years after Newton, John Herschel and W. H. Fox Talbot demonstrated that when substances are heated and the light they give off is passed through a prism, each element gives off a characteristic pattern of bright lines of color, but they did not understand why (see Figure 8). In 1913, the Danish physicist Niels Bohr used these images to make a startling proposal: He suggested that the line spectra of elements were due to the movement of electrons between different orbitals, and thus these spectra could provide information regarding the electron configuration of the elements (see our Atomic Theory II: Ions, Isotopes, and Electron Shells module for more information). You can actually calculate the potential energy difference between electron orbitals in atoms by analyzing the color (and thus wavelength) of light emitted.

Figure 8: Line spectra for helium (top) and neon (bottom). The location and color of the lines represents a unique wavelength that defines the electron configuration of the atoms.

Photographs and videos are also visual data . In 2005, a group of scientists based in part at the Cornell Ornithology lab published their findings that a bird believed to be extinct in North America, the Ivory-billed Woodpecker, had been spotted in Arkansas (Fitzpatrick et al., 2005). Their primary evidence consisted of video footage and photographs of a bird in flight, which they included in their paper along with a detailed analysis of the features of the images and video that suggested that the bird was an Ivory-billed Woodpecker. (You can read the article and see the photographs here .)

• Graphs for scientific communication

Many areas of study within science have more specialized graphs used for specific kinds of data . Evolutionary biologists, for example, use evolutionary trees or cladograms to show how species are related to each other, what characteristics they share, and how they evolve over time. Geologists use a type of graph called a stereonet that represents the inside of a hemisphere in order to depict the orientation of rock layers in three-dimensional space. Many fields now use three-dimensional graphs to represent three variables , though they may not actually represent three-dimensional space.

Regardless of the exact type of graph, the creation of clear, understandable visualizations of data is of fundamental importance in all branches of science. In recognition of the critical contribution of visuals to science, the National Science Foundation and the American Association for the Advancement of Science sponsor an annual Science and Engineering Visualization Challenge, in which submissions are judged based on their visual impact, effective communication, and originality (NSF, 2007). Likewise, reading and interpreting graphs is a key skill at all levels, from the introductory student to the research scientist. Graphs are a key component of scientific research papers, where new data are routinely presented. Presenting the data from which conclusions are drawn allows other scientists the opportunity to analyze the data for themselves, a process whose purpose is to keep scientific experiments and analysis as objective as possible. Although tables are necessary to record the data, graphs allow readers to visualize complex datasets in a simple, concise manner.

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Visualizations That Really Work

• Scott Berinato

Not long ago, the ability to create smart data visualizations (or dataviz) was a nice-to-have skill for design- and data-minded managers. But now it’s a must-have skill for all managers, because it’s often the only way to make sense of the work they do. Decision making increasingly relies on data, which arrives with such overwhelming velocity, and in such volume, that some level of abstraction is crucial. Thanks to the internet and a growing number of affordable tools, visualization is accessible for everyone—but that convenience can lead to charts that are merely adequate or even ineffective.

By answering just two questions, Berinato writes, you can set yourself up to succeed: Is the information conceptual or data-driven? and Am I declaring something or exploring something? He leads readers through a simple process of identifying which of the four types of visualization they might use to achieve their goals most effectively: idea illustration, idea generation, visual discovery, or everyday dataviz.

This article is adapted from the author’s just-published book, Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations.

Know what message you’re trying to communicate before you get down in the weeds.

Idea in Brief

Knowledge workers need greater visual literacy than they used to, because so much data—and so many ideas—are now presented graphically. But few of us have been taught data-visualization skills.

Tools Are Fine…

Inexpensive tools allow anyone to perform simple tasks such as importing spreadsheet data into a bar chart. But that means it’s easy to create terrible charts. Visualization can be so much more: It’s an agile, powerful way to explore ideas and communicate information.

…But Strategy Is Key

Don’t jump straight to execution. Instead, first think about what you’re representing—ideas or data? Then consider your purpose: Do you want to inform, persuade, or explore? The answers will suggest what tools and resources you need.

Not long ago, the ability to create smart data visualizations, or dataviz, was a nice-to-have skill. For the most part, it benefited design- and data-minded managers who made a deliberate decision to invest in acquiring it. That’s changed. Now visual communication is a must-have skill for all managers, because more and more often, it’s the only way to make sense of the work they do.

• Scott Berinato is a senior editor at Harvard Business Review and the author of Good Charts Workbook: Tips Tools, and Exercises for Making Better Data Visualizations and Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations .

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As companies and groups deal with more and more data, it’s crucial to present it visually. Data is everywhere these days, and it can be overwhelming.

This article is your guide to Data Visualization , which is turning all that data into pictures and charts that are easy to understand. Whether you work in business, marketing, or anything else, these charts can help you explain ideas, track how things are going, and make smart choices.

What is Data Visualization?

Data visualization is taking a bunch of numbers and information and turning it into pictures or any kind of charts that are easier to understand. It takes a big pile of information and sorts it into pictures (like bar charts, line graphs, or pie charts) that make it easier to understand or see patterns and trends. Here are some of the things data visualization can help you see:

• How things are changing over time
• How things compare to each other
• Relationships between things

Different Types of Graphs for Data Visualization

Data can be a jumble of numbers and facts. Charts and graphs turn that jumble into pictures that make sense. 10 prime super useful chart types are:

Bar graphs are one of the most commonly used types of graphs for data visualization. They represent data using rectangular bars where the length of each bar corresponds to the value it represents. Bar graphs are effective for comparing data across different categories or groups.

Bar Graph Example

Advantages of Bar Graphs

• Highlighting Trends : Bar graphs are effective at highlighting trends and patterns in data, making it easy for viewers to identify relationships and comparisons between different categories or groups.
• Customizations : Bar graphs can be easily customized to suit specific visualization needs, such as adjusting colors, labels, and styles to enhance clarity and aesthetics.
• Space Efficiency : Bar graphs can efficiently represent large datasets in a compact space, allowing for the visualization of multiple variables or categories without overwhelming the viewer.

Disadvantages of Bar Graphs

• Limited Details : Bar graphs may not provide detailed information about individual data points within each category, limiting the depth of analysis compared to other visualization methods.
• Misleading Scaling : If the scale of the y-axis is manipulated or misrepresented, bar graphs can potentially distort the perception of data and lead to misinterpretation.
• Overcrowding : When too many categories or variables are included in a single bar graph, it can become overcrowded and difficult to read, reducing its effectiveness in conveying clear insights.

Line Graphs

Line graphs are used to display data over time or continuous intervals. They consist of points connected by lines, with each point representing a specific value at a particular time or interval. Line graphs are useful for showing trends and patterns in data. Perfect for showing trends over time, like tracking website traffic or how something changes.

Line Graph Example

Advantages of Line Graphs

• Clarity : Line graphs provide a clear representation of trends and patterns over time or across continuous intervals.
• Visual Appeal : The simplicity and elegance of line graphs make them visually appealing and easy to interpret.
• Comparison : Line graphs allow for easy comparison of multiple data series on the same graph, enabling quick insights into relationships and trends.

Disadvantages of Line Graphs

• Data Simplification: Line graphs may oversimplify complex data sets, potentially obscuring nuances or outliers.
• Limited Representation : Line graphs are most effective for representing continuous data over time or intervals and may not be suitable for all types of data, such as categorical or discrete data.

Different Types of Charts for Data Visualization

Pie charts are circular graphs divided into sectors, where each sector represents a proportion of the whole. The size of each sector corresponds to the percentage or proportion of the total data it represents. Pie charts are effective for showing the composition of a whole and comparing different categories as parts of a whole.

Pie Chart Example

Advantages of Pie Charts

• Easy to create: Pie charts can be quickly generated using various software tools or even by hand, making them accessible for visualizing data without specialized knowledge or skills.
• Visually appealing: The circular shape and vibrant colors of pie charts make them visually appealing, attracting the viewer’s attention and making the data more engaging.
• Simple and easy to understand: Pie charts present data in a straightforward manner, making it easy for viewers to grasp the relative proportions of different categories at a glance.

Disadvantages of Using a Pie Chart

• Limited trend analysis: Pie charts are not ideal for showing trends or changes over time since they represent static snapshots of data at a single point in time.
• Limited data slice: Pie charts become less effective when too many categories are included, as smaller slices can be difficult to distinguish and interpret accurately. They are best suited for representing a few categories with distinct differences in proportions.

Scatter Plots

Scatter plots are used to visualize the relationship between two variables. Each data point in a scatter plot represents a value for both variables, and the position of the point on the graph indicates the values of the variables. Scatter plots are useful for identifying patterns and relationships between variables, such as correlation or trends.

Scatter Chart Example

Advantages of Using Scatter Plots

• Revealing Trends and Relationships: Scatter plots are excellent for visually identifying patterns, trends, and relationships between two variables. They allow for the exploration of correlations and dependencies within the data.
• Easy to Understand: Scatter plots provide a straightforward visual representation of data points, making them easy for viewers to interpret and understand without requiring complex statistical knowledge.
• Highlight Outliers: Scatter plots make it easy to identify outliers or anomalous data points that deviate significantly from the overall pattern. This can be crucial for detecting unusual behavior or data errors within the dataset.

Disadvantages of Using Scatter Plot Charts

• Limited to Two Variables: Scatter plots are limited to visualizing relationships between two variables. While this simplicity can be advantageous for focused analysis, it also means they cannot represent interactions between more than two variables simultaneously.
• Not Ideal for Precise Comparisons: While scatter plots are excellent for identifying trends and relationships, they may not be ideal for making precise comparisons between data points. Other types of graphs, such as bar charts or box plots, may be better suited for comparing specific values or distributions within the data.

Area Charts

Area charts are similar to line graphs but with the area below the line filled in with color. They are used to represent cumulative totals or stacked data over time. Area charts are effective for showing changes in composition over time and comparing the contributions of different categories to the total.

Area Chart Example

Advantages of Using Area Charts

• Visually Appealing: Area charts are aesthetically pleasing and can effectively capture the audience’s attention due to their colorful and filled-in nature.
• Great for Trends: They are excellent for visualizing trends over time, as the filled area under the line emphasizes the magnitude of change, making it easy to identify patterns and fluctuations.
• Compares Well: Area charts allow for easy comparison between different categories or datasets, especially when multiple areas are displayed on the same chart. This comparative aspect aids in highlighting relative changes and proportions.

Disadvantages of Using Area Charts

• Limited Data Sets: Area charts may not be suitable for displaying large or complex datasets, as the filled areas can overlap and obscure details, making it challenging to interpret the data accurately.
• Not for Precise Values: Area charts are less effective for conveying precise numerical values, as the emphasis is on trends and proportions rather than exact measurements. This can be a limitation when precise data accuracy is crucial for analysis or decision-making.

Radar Charts

A radar chart , also known as a spider chart or a web chart, is a graphical method of displaying multivariate data in the form of a two-dimensional chart. It is particularly useful for visualizing the relative values of multiple quantitative variables across several categories. Radar charts compare things across many aspects, like how different employees perform in various skills.

Radar Chart Example

Advantages of Using Radar Chart

• Highlighting Strengths and Weaknesses: Radar charts allow for the clear visualization of strengths and weaknesses across multiple variables, making it easy to identify areas of excellence and areas for improvement.
• Easy Comparisons: The radial nature of radar charts facilitates easy comparison of different variables or categories, as each axis represents a different dimension of the data, enabling quick visual assessment.
• Handling Many Variables: Radar charts are particularly useful for handling datasets with many variables, as each variable can be represented by a separate axis, allowing for comprehensive visualization of multidimensional data.

Disadvantages of Using Radar Chart

• Scaling Issues: Radar charts can present scaling issues, especially when variables have different units or scales. Inaccurate scaling can distort the representation of data, leading to misinterpretation or misunderstanding.
• Misleading Comparisons: Due to the circular nature of radar charts, the area enclosed by each shape can be misleading when comparing variables. Small differences in values can result in disproportionately large visual differences, potentially leading to misinterpretation of data.

Histograms are similar to bar graphs but are used specifically to represent the distribution of continuous data. In histograms, the data is divided into intervals, or bins, and the height of each bar represents the frequency or count of data points within that interval.

Example of Histogram

Advantages of using Histogram

• Easy to understand: Histograms provide a visual representation of the distribution of data, making it easy for viewers to grasp the overall pattern.
• Identify Patterns: Histograms allow for the identification of patterns and trends within the data, such as skewness, peaks, or gaps.
• Compare Data Sets: Histograms enable comparisons between different datasets, helping to identify similarities or differences in their distributions.

Disadvantages of using Histogram

• Not for small datasets: Histograms may not be suitable for very small datasets as they require a sufficient amount of data to accurately represent the distribution.
• Limited details: Histograms provide a summary of the data distribution but may lack detailed information about individual data points, such as specific values or outliers.

Treemap Charts

Treemap charts are a type of data visualization that represent hierarchical data as a set of nested rectangles. Each rectangle, or “tile,” in the treemap represents a category or subcategory of the data, and the size of the rectangle corresponds to a quantitative value, such as the proportion or absolute value of that category within the dataset.

Treemap Charts >>

Advantages of using a Treemap Chart

• Identifying patterns and trends: Treemap charts help in visually identifying patterns and trends within hierarchical data structures by representing data in nested rectangles, making it easier to see how smaller components contribute to the whole.
• Highlighting Proportions: Treemaps effectively highlight proportions by using varying sizes and colors of rectangles to represent different values or categories, making it easy to understand the relative significance of each component.
• Efficient use of space: Treemap charts efficiently utilize space by packing rectangles within larger rectangles, allowing for the visualization of large datasets in a compact and organized manner.

Disadvantages of using a Treemap Chart

• Difficulty comparing exact values: Due to the varying sizes and shapes of the rectangles in a treemap, it can be challenging to accurately compare exact values between different categories or components, especially when the differences are subtle.
• Order dependence: The arrangement of rectangles within a treemap can significantly impact perception. Small changes in sorting or hierarchical structure can lead to different visual interpretations, making it important to carefully consider the ordering of data elements.

Pareto Charts

A Pareto chart is a specific type of chart that combines both bar and line graphs. It’s named after Vilfredo Pareto, an Italian economist who first noted the 80/20 principle, which states that roughly 80% of effects come from 20% of causes. Pareto charts are used to highlight the most significant factors among a set of many factors.

Pareto Chart Example

Advantages of using a Pareto Chart

• Simple to understand: Pareto charts present data in a straightforward manner, making it easy for viewers to grasp the most significant factors at a glance.
• Visually identify key factors: By arranging data in descending order of importance, Pareto charts allow users to quickly identify the most critical factors contributing to a problem or outcome.
• Focus resources effectively: With the ability to prioritize factors based on their impact, Pareto charts help organizations allocate resources efficiently by addressing the most significant issues first.

Disadvantages of Using a Pareto Chart

• Limited Data Exploration: Pareto charts primarily focus on identifying the most critical factors, which may lead to overlooking nuances or subtle trends present in the data.
• Assumes 80/20 rule applies: The Pareto principle, which suggests that roughly 80% of effects come from 20% of causes, is a foundational concept behind Pareto charts. However, this assumption may not always hold true in every situation, potentially leading to misinterpretation or oversimplification of complex data relationships.

Waterfall Charts

Waterfall charts are a type of data visualization tool that display the cumulative effect of sequentially introduced positive or negative values. They are particularly useful for understanding the cumulative impact of different factors contributing to a total or final value.

Waterfall Charts Example

Advantages of Using a Waterfall Chart

• Clear Breakdown of Changes: Waterfall charts provide a clear and visual breakdown of changes in data over a series of categories or stages, making it easy to understand the cumulative effect of each change.
• Easy to Identify the Impact: By displaying the incremental additions or subtractions of values, waterfall charts make it easy to identify the impact of each component on the overall total.
• Focus on the Journey: Waterfall charts emphasize the journey of data transformation, showing how values evolve from one stage to another, which can help in understanding the flow of data changes.

Disadvantages of Using a Waterfall Chart

• Complexity with Too Many Categories: Waterfall charts can become complex and cluttered when there are too many categories or stages involved, potentially leading to confusion and difficulty in interpreting the data.
• Not Ideal for Comparisons: While waterfall charts are effective for illustrating changes over a sequence of categories, they may not be suitable for direct comparisons between different datasets or groups, as they primarily focus on showing the cumulative effect of changes rather than individual values.

How to Choose Right Charts or Graphs for Data Visualization?

Choosing the right chart for your data visualization depends on what you want to communicate with your data. Here are some questions provided below to ask yourself before doing Data Visualization,

• How much Data do you have?
• What type of Data are you working with?
• What is the goal of your Visualization?

Also, you can check the general guidelines below to help you pick the right chart type for your reference,

• Distribution of Data
• Relationship between variables
• Comparisons between groups
• Trends over time
• Audience familiarity with different types of Charts and Graphs

The right choice of chart or graph depends on your specific data and the information you want to convey to others. Whether you’re motivating your team, impressing stakeholders, or showcasing your business values, thoughtful data visualization builds trust and drives informed decision-making.

Remember, the key to impactful data visualization lies in choosing the right tool to transform complex data into clear, understanding actionable insights for your audience.

FAQs- Best Types of Charts and Graphs For Data Visualization

Which type of graph is best for data visualization.

The best type of graph depends on the nature of the data. Line graphs are ideal for showing trends over time, bar graphs for comparisons, scatter plots for correlations, and pie charts for proportions.

What type of chart would be best for this visualization?

If you’re comparing categories or groups, a bar chart is often best. It offers a clear visual representation of comparisons between discrete data points.

What are the 4 types of graphs and charts?

Bar Graph Line Graph Pie Chart, and Area Chart

What are the 4 main visualization types?

Spatial, Temporal, Hierarchical, and Network are the 4 main types of visualizations.

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Visu Algo .net/en

Visualising data structures and algorithms through animation.

VisuAlgo project is funded by Optiver for 2023-2024. We now open VisuAlgo account registration to every Computer Science students/teachers worldwide and have started various upgrading (sub)-projects.

Do You Know? Next Random Tip

VisuAlgo is a trilingual site. Try visiting the other versions of VisuAlgo other than the default English version , e.g.,  Chinese  or  Indonesian . Users can see the translation statistics for these three pages. We aim to make all three has near 100% translation rate. Unfortunately the translation progress with other languages are too far behind and they are thus redirected to English.

In VisuAlgo, you can use your own input for any algorithm instead of using only the provided sample inputs. This is one of the key feature of VisuAlgo. Try the graph drawing feature in these 9 graph-related visualizations: Graph DS , DFS/BFS , MST , SSSP , Max Flow , Matching , MVC , Steiner Tree , and TSP . You can also click tag 'graph' in any of these 9 graph-related visualization boxes or type in 'graph' in the search box.

Here are some of the newer visualization features: ability to show two visualization scales (1.0x and 0.5x), the zoom-out scale is used to show operations of a slightly bigger test cases,  /list (the linked list are no longer automatically re-layout for most cases to strengthen the O(1) impression of almost all Linked List operations).

Breaking news [Fri, 09 Jun 23]: VisuAlgo project is funded by Optiver starting today. We now open VisuAlgo account registration to every Computer Science students/teachers worldwide. Go to the login page and follow the on-screen instructions to create a new VisuAlgo account (no longer restricted to 'nus.edu'-related emails).

To compare 2 related algorithms, e.g., Kruskal's vs Prim's on the same graph, or 2 related operations of the same data structure, e.g., visualizing Binary (Max) Heap as a Binary Tree or as a Compact Array, open 2 VisuAlgo pages in 2 windows and juxtapose them. Click here to see the screenshot. This juxtaposition technique can be used anytime you want to compare two similar data structures or algorithms.

You can visualize the recursion tree (or DAG, if there are overlapping subproblems and Dynamic Programming (DP) is applicable) of ANY valid recursive function that can be written in JavaScript. Click here to see the screenshot. Obviously do not try visualizing recursion with a gigantic recursion tree as doing so will crash your own web browser/computer.

VisuAlgo loads fast for first time visitors (we use Cloudflare global CDN), but it loads 'almost instantly' for returning visitors as we also cache lots of static content of VisuAlgo :). So, do not use incognito or private browsing mode to keep the cache. Moreover, for NUS students with VisuAlgo accounts, we will load VisuAlgo according to your preferences/class setup after you login .

Each visualization page has an 'e-Lecture Mode' that is accessible from that page's top right corner. This mode is automatically shown to first time (or non logged-in) visitors to showcase the data structure or algorithm being visualized. The quality of e-Lecture mode for many visualization pages have reached the lecture standard of algorithm classes in National University of Singapore :).

Please check the newest features of VisuAlgo: 1). User accounts system for NUS students and verified CS lecturers worldwide (and also read the latest Privacy Policy popup at the bottom right corner), 2). More mobile-friendly setup, 3). More polished e-Lecture notes to reach "NUS standard", and 4). Trilingual capability (/en, /zh, or /id).

VisuAlgo has two main components: The 24 visualization pages and their associated Online Quiz component (more questions are currently being added into the question bank). We do not script any of the questions in Online Quiz :O and all answers will be graded almost instantly :). You can this online quiz system by clicking the 'Training' button on the visualization module.

Array ✍

Sorting ✍ training, bitmask ✍ training, linked list ✍ training, binary heap ✍ training, hash table ✍ training, binary search tree ✍ training, graph structures ✍ training, union-find ds ✍ training, fenwick tree ✍ training, segment tree ✍ training, recursion tree/dag ✍ training, graph traversal ✍ training, min spanning tree ✍ training, ss shortest paths ✍ training, cycle finding ✍ training, suffix tree ✍ training, suffix array ✍ training, geometry (polygon) ✍ training, convex hull ✍ training, network flow ✍ training, graph matching ✍ training, min vertex cover ✍ training, steiner tree ✍ training, traveling salesper... ✍ training, np-complete reduct... ✍.

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Initially conceived in 2011 by Associate Professor Steven Halim, VisuAlgo aimed to facilitate a deeper understanding of data structures and algorithms for his students by providing a self-paced, interactive learning platform.

Featuring numerous advanced algorithms discussed in Dr. Steven Halim's book, 'Competitive Programming' — co-authored with Dr. Felix Halim and Dr. Suhendry Effendy — VisuAlgo remains the exclusive platform for visualizing and animating several of these complex algorithms even after a decade.

While primarily designed for National University of Singapore (NUS) students enrolled in various data structure and algorithm courses (e.g., CS1010/equivalent, CS2040/equivalent (including IT5003), CS3230, CS3233, and CS4234), VisuAlgo also serves as a valuable resource for inquisitive minds worldwide, promoting online learning.

Initially, VisuAlgo was not designed for small touch screens like smartphones, as intricate algorithm visualizations required substantial pixel space and click-and-drag interactions. For an optimal user experience, a minimum screen resolution of 1366x768 is recommended. However, since April 2022, a mobile (lite) version of VisuAlgo has been made available, making it possible to use a subset of VisuAlgo features on smartphone screens.

VisuAlgo remains a work in progress, with the ongoing development of more complex visualizations. At present, the platform features 24 visualization modules.

Equipped with a built-in question generator and answer verifier, VisuAlgo's "online quiz system" enables students to test their knowledge of basic data structures and algorithms. Questions are randomly generated based on specific rules, and students' answers are automatically graded upon submission to our grading server. As more CS instructors adopt this online quiz system worldwide, it could effectively eliminate manual basic data structure and algorithm questions from standard Computer Science exams in many universities. By assigning a small (but non-zero) weight to passing the online quiz, CS instructors can significantly enhance their students' mastery of these basic concepts, as they have access to an almost unlimited number of practice questions that can be instantly verified before taking the online quiz. Each VisuAlgo visualization module now includes its own online quiz component.

VisuAlgo has been translated into three primary languages: English, Chinese, and Indonesian. Additionally, we have authored public notes about VisuAlgo in various languages, including Indonesian, Korean, Vietnamese, and Thai:

Project Leader & Advisor (Jul 2011-present) Associate Professor Steven Halim , School of Computing (SoC), National University of Singapore (NUS) Dr Felix Halim , Senior Software Engineer, Google (Mountain View)

Undergraduate Student Researchers 1 CDTL TEG 1: Jul 2011-Apr 2012 : Koh Zi Chun, Victor Loh Bo Huai

Final Year Project/UROP students 1 Jul 2012-Dec 2013 : Phan Thi Quynh Trang, Peter Phandi, Albert Millardo Tjindradinata, Nguyen Hoang Duy Jun 2013-Apr 2014 Rose Marie Tan Zhao Yun , Ivan Reinaldo

Undergraduate Student Researchers 2 CDTL TEG 2: May 2014-Jul 2014 : Jonathan Irvin Gunawan, Nathan Azaria, Ian Leow Tze Wei, Nguyen Viet Dung, Nguyen Khac Tung, Steven Kester Yuwono, Cao Shengze, Mohan Jishnu

Final Year Project/UROP students 2 Jun 2014-Apr 2015 : Erin Teo Yi Ling, Wang Zi Jun 2016-Dec 2017 : Truong Ngoc Khanh, John Kevin Tjahjadi, Gabriella Michelle, Muhammad Rais Fathin Mudzakir Aug 2021-Apr 2023 : Liu Guangyuan, Manas Vegi, Sha Long, Vuong Hoang Long, Ting Xiao, Lim Dewen Aloysius

Undergraduate Student Researchers 3 Optiver: Aug 2023-Oct 2023 : Bui Hong Duc, Oleh Naver, Tay Ngan Lin

Final Year Project/UROP students 3 Aug 2023-Apr 2024 : Xiong Jingya, Radian Krisno, Ng Wee Han

List of translators who have contributed ≥ 100 translations can be found at statistics page.

Acknowledgements NUS CDTL gave Teaching Enhancement Grant to kickstart this project. For Academic Year 2023/24, a generous donation from Optiver will be used to further develop VisuAlgo.

Terms of use

VisuAlgo is generously offered at no cost to the global Computer Science community. If you appreciate VisuAlgo, we kindly request that you spread the word about its existence to fellow Computer Science students and instructors . You can share VisuAlgo through social media platforms (e.g., Facebook, YouTube, Instagram, TikTok, Twitter, etc), course webpages, blog reviews, emails, and more.

Data Structures and Algorithms (DSA) students and instructors are welcome to use this website directly for their classes. If you capture screenshots or videos from this site, feel free to use them elsewhere, provided that you cite the URL of this website ( https://visualgo.net ) and/or the list of publications below as references. However, please refrain from downloading VisuAlgo's client-side files and hosting them on your website, as this constitutes plagiarism. At this time, we do not permit others to fork this project or create VisuAlgo variants. Personal use of an offline copy of the client-side VisuAlgo is acceptable.

Please note that VisuAlgo's online quiz component has a substantial server-side element, and it is not easy to save server-side scripts and databases locally. Currently, the general public can access the online quiz system only through the 'training mode.' The 'test mode' offers a more controlled environment for using randomly generated questions and automatic verification in real examinations at NUS.

List of Publications

This work has been presented at the CLI Workshop at the ICPC World Finals 2012 (Poland, Warsaw) and at the IOI Conference at IOI 2012 (Sirmione-Montichiari, Italy). You can click this link to read our 2012 paper about this system (it was not yet called VisuAlgo back in 2012) and this link for the short update in 2015 (to link VisuAlgo name with the previous project).

Bug Reports or Request for New Features

VisuAlgo is not a finished project. Associate Professor Steven Halim is still actively improving VisuAlgo. If you are using VisuAlgo and spot a bug in any of our visualization page/online quiz tool or if you want to request for new features, please contact Associate Professor Steven Halim. His contact is the concatenation of his name and add gmail dot com.

Privacy Policy

Version 1.2 (Updated Fri, 18 Aug 2023).

Since Fri, 18 Aug 2023, we no longer use Google Analytics. Thus, all cookies that we use now are solely for the operations of this website. The annoying cookie-consent popup is now turned off even for first-time visitors.

Since Fri, 07 Jun 2023, thanks to a generous donation by Optiver, anyone in the world can self-create a VisuAlgo account to store a few customization settings (e.g., layout mode, default language, playback speed, etc).

Additionally, for NUS students, by using a VisuAlgo account (a tuple of NUS official email address, student name as in the class roster, and a password that is encrypted on the server side — no other personal data is stored), you are giving a consent for your course lecturer to keep track of your e-lecture slides reading and online quiz training progresses that is needed to run the course smoothly. Your VisuAlgo account will also be needed for taking NUS official VisuAlgo Online Quizzes and thus passing your account credentials to another person to do the Online Quiz on your behalf constitutes an academic offense. Your user account will be purged after the conclusion of the course unless you choose to keep your account (OPT-IN). Access to the full VisuAlgo database (with encrypted passwords) is limited to Prof Halim himself.

For other CS lecturers worldwide who have written to Steven, a VisuAlgo account (your (non-NUS) email address, you can use any display name, and encrypted password) is needed to distinguish your online credential versus the rest of the world. Your account will have CS lecturer specific features, namely the ability to see the hidden slides that contain (interesting) answers to the questions presented in the preceding slides before the hidden slides. You can also access Hard setting of the VisuAlgo Online Quizzes. You can freely use the material to enhance your data structures and algorithm classes. Note that there can be other CS lecturer specific features in the future.

For anyone with VisuAlgo account, you can remove your own account by yourself should you wish to no longer be associated with VisuAlgo tool.

Graph Viz 101: visual representation of graphs

Back to blog

Graph Viz 101  is a series of posts to teach the basics of graph visualization, written by  Sébastien Heymann  in collaboration with  Bénédicte Le Grand  of Université de Paris 1. This is our third post, please discuss it below!

In this blog post we provide a short introduction to the most common ways to represent graphs: matrices and node-link diagrams.

What makes graph data particular is the key importance of relationships. Observing and navigating in this context calls for the development of suitable visualization and interaction techniques in conjunction with storage and data mining solutions. Graphs have therefore received a large attention from Information Visualization researchers, which has led to multiple methods and techniques for their representation and exploration. Usually,  representations of graphs are projections of the topology  on two or three dimensional spaces using algorithms that calculate nodes coordinates. These algorithms are called  layouts . We present here two classical representations: matrix-based representations, and representations with dots and lines on which we will more specifically focus in GraphViz 101.

Matrix-Based Representations

Introduced in ( Bertin 1967 ), matrix-based representations rely on the adjacency matrix, i.e. a Boolean matrix whose rows and columns represent the nodes of the graph. For each link between two nodes, the cell at the intersection of the corresponding row and column contains the value “true”. Otherwise, it is set to “false”. It is possible to replace the Boolean values by those links’ attributes to add more information to the representation.

Matrix-based representations can be “reordered” through successive permutations of its rows and columns to reveal interesting patterns in the graph structure. One of the main advantages of this representation is  to avoid occlusion problems  encountered using the representation with dots and lines, which we will see in the following post. Matrices are efficient to perform basic tasks like identifying the most connected node, a link between two nodes, or a common neighbor of two nodes. However they perform poorly on more complex tasks such as finding a path between two nodes, even in small matrices ( Ghoniem 2004 ). Such drawbacks may be the reason why they remain underused compared to representations with dots and lines.

Representations with Dots and Lines

These representations rely on “graph drawing”, which is the art and science of making node-link diagrams using layout algorithms. These diagrams represent nodes as dots and edges as line segments (or curves). A significant majority of graph visualization software implement such representations: in 2007, ( Henry 2007 ) referenced 54 (out of 55) node-link based systems in the Social Network Analysis  Repository , and 49 (out of 52) on the  Visual Complexity  website.

Force-directed algorithms are the most common layouts.  They are usually described as spring embedders ( Kobourov 2013 ) due to the way the forces are computed: roughly speaking, connected nodes tend to be closer, while disconnected nodes tend to be more distant. More precisely, force-directed layouts compute repulsive forces between all nodes, but also attractive forces among linked nodes. Forces are calculated and applied on each node at each layout iteration to update its position until the algorithm has converged to a stable position of nodes.

All force-directed algorithms rely on a formula for the attraction force and one another for the repulsion force. The “spring-electric” layout proposed in ( Eades 1984 ), for instance, is a simulation inspired by real life. It uses the  repulsion  formula of electrically charged particles ( Fr = k/d2 ) and the  attraction  formula of springs ( Fa = -k.d ) involving the geometric distance d between two nodes. The pseudo-code is given as follows:

Fruchterman and Rheingold (Fruchterman 1991) have created an efficient algorithm using different forces (attraction  Fa = d2/k  and repulsion  Fr = -k2/d , with k adjusting the scaling of the graph). Moreover, recent software like  Gephi  draw the visualization at each iteration, thus providing real-time feedback to users. When layouts are implemented with no stopping condition, users can tweak the layout parameters in real-time until they decide to stop its execution. Interaction while calculating layout is usually made technically possible by using multi-threading processing, and by using the GPU for rendering the visualization. The goal is to avoid the layout algorithm being perceived as a “black box” by the analyst (although no scientific study has been performed yet to verify this belief), and to accelerate the testing of the layout parameters to obtain an aesthetically good visualization.

The targeted visualization of force-directed layouts is a  rough mapping between the distances in the projection space and the distances in the graph topology . The goal is to enable a visual interpretation of the topology using the spatial positions of nodes. When a “good” layout is applied, the resulting image hastens the understanding of the network structure by revealing visual patterns. The  readability  of graphical representations can be defined by the relative ease with which users finds the information they are looking for. Alternative definitions include the potential to make sense of the data, the familiarity to users, and aesthetic criteria; readability is subjective because the result should be visually appealing and depend on the analysis task. However, some metrics are available to compare layouts, such as the number of occlusions, the uniformity of edge lengths, and the number of edge crossings. A more detailed introduction to this topic can be found in ( Tamassia 2013 ).

Other kinds of representation exist, but you should be able to cover most of your needs using matrix-based representations and nodelink diagrams. As choosing a representation may also depend on the analysis task to perform, ( Henry 2007 ) provides the following comparison guide, see the table below.

In the next post we will go deeper in the visual language of node-link diagrams.

Don’t miss out the Graph Viz 101 series!  Subscribe  to the email alerts below (you can unsubscribe any time), or follow us on your favorite social network:  Twitter ,  LinkedIn , Facebook . Help us spread it to see everyone making better and useful graph visualizations!

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• Project management |
• Top 20 project management charts to vis ...

Top 20 project management charts to visualize project progress

A project management chart is a visual representation of the tasks and objectives involved in a project or process. From Gantt charts to bar charts, view the top 20 project management charts and find out how they can help you become a better project manager.

Whether or not it’s your job title, being a project manager means finding ways to execute work more effectively. For teams engaged in sprints or iterative work, visualizing tasks can help streamline communication and create transparency. 

We’ve put together 20 of the most effective project management charts in each of these categories and outlined how each can benefit your team and help you achieve your goals.

Types of project management charts

Project management involves a range of tasks and responsibilities, and as such, it makes use of various chart types to meet different requirements and stages within a project. Each type of project management chart provides a distinct perspective to assist project managers in visualizing, planning, and communicating key aspects of their projects.

Choosing the best project management chart depends on factors like the project's scope, the stage of its lifecycle, and the kind of information that needs to be communicated to stakeholders. 

Top project management charts for planning and resourcing

A common misconception in project management is that project charts are only useful for reporting. In fact, some of the most valuable project charts are those that help you plan projects and set your team up for success. 

Using project charts for planning and resourcing can benefit your team at all levels: 

Individual contributors have a clear way to visualize upcoming work.

Team leads can ensure they have enough resources to hit their goals on time.

Stakeholders get a bird’s-eye view of the work to come, which increases engagement and buy-in.

Take a look at the top nine project management charts for planning and resourcing: 

1. Gantt charts

A Gantt chart is a horizontal bar chart used to illustrate a project’s schedule by visualizing tasks over time. In this chart, each bar represents a task or initiative, and the length of the bar determines how long the task or initiative should take. Use Gantt charts to visualize the timeline, tasks, and goals within a given project. 

While not the original inventor, Gantt charts became popular thanks to Henry Gantt in the 1910s. Gantt charts have come a long way since their original use of logging factory hours. Today, they’re used to track real-time project progress, visualize task dependencies , and represent important milestones. 

Best for: Teams looking to visually map out their project plan so they can coordinate dependent tasks and hit their deadlines on time. Gantt charts are helpful for planning and scheduling projects from start to finish. 

2. Work breakdown structures (WBS)

A work breakdown structure is a method used to visually break down project activities into smaller units. You and your project team can use a WBS to visualize required deliverables and dependencies while streamlining communication.

There are three levels within a WBS, which include parent tasks, dependencies, and sub-dependencies. These levels break tasks down into their most simple form, showing the work required to complete the parent task.

Best for: Teams working on complex projects looking to break down tasks into small pieces. A WBS helps to visualize dependencies, connecting tasks to larger goals. 

3. Critical path method (CPM)

A critical path is the longest sequence of activities your team needs to finish on time in order for the entire project to be complete. The critical path method is a technique used to identify the amount of time each of these activities requires. 

Since delays in critical tasks can affect the entire project, the critical path method helps to facilitate better resource allocation and avoid bottlenecks. Once you identify the critical path, you can schedule tasks with enough time to ensure your team can complete the project deliverables on schedule. 

Best for: Teams looking to complete a project in the most efficient timeline possible. This type of project management chart helps to schedule deliverables and project due dates. 

4. PERT charts

PERT stands for P rogram E valuation and R eview T echnique. A PERT chart is a tool used to schedule, organize, and map out tasks within a project. You can use it to gain a visual representation of a project's timeline that breaks down individual tasks.

The purpose of a PERT chart is to better understand how to connect tasks to one another, giving a clear visual of dependencies. You can use this project management chart chart to evaluate required resources and estimate task duration and team allocation.

Best for: Teams working on a project with complex sub-dependencies. A PERT chart helps to accurately allocate resources, keeping deadlines on track. 

5. Flowcharts

A flowchart is a diagram that illustrates the steps, sequences, and decisions of a workflow. You can use a flowchart to plan, visualize, and document important steps in a process. 

A flowchart may incorporate different visualization tools such as a PERT chart or swimlane diagram. You can use a flowchart for a variety of purposes, including to simplify complex workflows , organize tasks, and identify bottlenecks. 

Best for: Teams who struggle to solve bottlenecks and keep tasks organized. A flowchart makes it easy to visualize project issues and solutions. 

6. Network diagrams

A network diagram consists of boxes and arrows to depict tasks and visualize whether they are critical or not. It is one of many resource leveling tools used to adjust project dates and gauge available resources. 

Use a network diagram to map the chronology and schedule of project tasks.  Plan the duration of projects and track progress along the way with the help of a network diagram.  

Best for: Teams who struggle to keep projects on track and prioritize deliverables. A network diagram helps to prioritize critical tasks. 

7. Matrix diagrams

A matrix diagram helps you understand the relationship between data sets, functions, and project elements. You can use this diagram to identify problems, allocate resources, and assess areas of opportunity within a project. 

There are a variety of different matrix diagrams that include L-shaped, Y-shaped, C-shaped, T-shaped, and X-shaped. Analyze the goal and data points of your project to determine the right diagram for your team. 

Best for: Teams who work on data-focused projects and need help connecting tasks to goals. A matrix diagram helps your team understand the relationship between data and goals. 

8. Cause and effect chart

The cause-and-effect chart is instrumental in brainstorming sessions, particularly when teams are identifying and dissecting potential causes of a specific problem or issue within a project. This project management chart helps identify underlying factors that may not be immediately apparent.

Cause-and-effect charts let team members conduct in-depth analysis by visually highlighting project variables and their potential effects. It's a useful tool for breaking complicated problems into more manageable parts, enabling a rigorous look at each component and how it affects the project.

Best for: Teams that are dealing with complex problems, especially in projects where pinpointing and understanding root causes are critical for successful resolutions and project success.

9. SWOT analysis chart

A SWOT analysis chart assesses a project's strengths, weaknesses, opportunities, and threats. When working on agile projects , this kind of overview is especially important for coming up with good strategies and smart choices.

This project management chart enables teams to align their objectives with internal strengths and weaknesses, as well as external opportunities and threats. This helps them understand their position in the face of project challenges and changes in the market.

Best for: Agile teams looking to adapt and pivot their strategies in response to changing project dynamics and external factors.

Project management charts best for executing

Once you’ve finished the planning process, use project charts to execute your work. Track exactly who’s doing what, by when, and why. Keep your team on track with a central source of information and update them on any changes in real-time. 

Let’s take a look at the six best project management charts for executing work: 

10. Kanban boards

Kanban boards are a way to visualize work that needs to get done, especially as work moves through stages. You may have seen these created out of sticky notes or on a whiteboard.

Virtual Kanban board tools are more dynamic task management tools—they allow you to track the progress of work across different stages in real time. While these stages vary from team to team, yours may include New, Ready, In Progress, Drafting, Hold, and Complete.

Best for: Teams that embrace continuous improvement and prefer to work in successive stages with clear deliverables. This project management chart helps to visualize the stages within a project. 

11. Pareto charts

The Pareto principle states that roughly 80% of consequences come from 20% of causes. Use a Pareto chart to visualize project tasks based on this 80/20 rule. It’s an excellent data visualization tool that typically combines elements of a bar graph and a line graph, where individual tasks are represented as bars on the vertical axis and their cumulative impact is shown by a line graph on the horizontal axis. 

You can use this type of project management chart to identify priorities and make the best decisions for your team. Consider which tasks will have the biggest impact with just 20% of your team’s time. This will help align smaller tasks with larger goals and give your team clear direction. 

Best for: Teams who have a heavy workload and need help prioritizing projects. A Pareto chart helps to organize tasks by priority, so you can make the biggest impact. 

12. RACI Chart

By outlining roles and duties within project teams, the RACI chart encourages accountability and openness. It categorizes each team member as r esponsible, a ccountable, c onsulted, or i nformed for every task. By outlining job ownership, a RACI chart makes sure each team member is aware of their individual responsibilities and the demands made of them.

This project management chart is particularly effective in minimizing misunderstandings and ensuring that all stakeholders are on the same page throughout the project lifecycle.

Best for: Multi-stakeholder projects benefit from this approach because it simplifies communication, clarifies roles and responsibilities, and lowers the possibility of duplicate or overlooked tasks.

13. Project timelines

A project timeline helps you stay on track so you can hit your deadlines. Map out project progress and connect smaller tasks to larger business goals with a project timeline. 

To get started, create a project timeline by listing out your to-dos, estimating the duration of each initiative, and mapping out dependencies. Once your timeline is in place, share it with all of your project stakeholders so they have real-time insight into your initiatives and deadlines, as well as any changes you make along the way. 

Best for: Teams looking to stay on track with tight deadlines. Project timelines help visualize the work needed to reach goals. 

14. Fishbone diagrams

Use a fishbone (Ishikawa) diagram to represent issues or bottlenecks within a project. This type of diagram is also commonly referred to as a cause-and-effect chart. In a fishbone diagram, the head of the fish represents the issue or bottleneck you’re trying to resolve, while the ribs represent different categories and associated tasks. 

You can use a fishbone diagram to solve solutions for root cause issues with the help of your team members. Examples of issues include a lack of resources and incorrect project data. 

Best for: Teams who struggle to solve project issues in real time. The fishbone diagram helps connect issues to potential solutions so you can identify the next best steps. 

15. Control charts

A control chart is a way to visualize project changes. You can use a control chart to understand how long tasks take to complete compared to the allocated resources. This will give you a true picture of the project’s progress over time. 

To create a control chart, start by determining an upper and lower limit—such as task duration or number of resources—to represent set milestones. Erratic changes that exceed these limits symbolize drastic fluctuations. Once you identify those fluctuations with your control chart, you can quickly address and resolve them.

Best for: Teams that struggle with solving issues that derail or postpone projects. This type of project management chart helps you stay on track with allotted resources.

Project management charts to use for reporting

A critical—but sometimes overlooked—part of project management is reporting on work once it’s finished. It’s amazing if you’re able to hit your project goals, but without a way to report on your work, your team can’t learn from your successes—or mistakes. 

Effective project charts for reporting give you an opportunity to l earn valuable lessons from your project and apply those lessons moving forward. 

To get started, check out these five types of project management charts for reporting:

16. Bar charts

A bar chart is a traditional approach to visualizing project data. The purpose of a bar chart is to measure project variables based on milestones. With its simple format and versatile components, it’s no wonder so many teams use bar charts. 

You can create a bar chart by plotting the variables of your choosing, such as task hours or project cost, on the X and Y axes. This design allows you to quickly digest project data and share it with key stakeholders. 

While you can create bar charts by hand, the best way to generate this type of chart is to create it with a universal reporting tool . When your bar chart is directly connected to your team's work, you can reduce manual work and duplicative tasks and dedicate more time to high-impact initiatives.

Best for: Teams looking for a simple way to visualize project components. A bar chart helps to analyze various project variables against goals 

17. Burndown charts

A burndown chart is a visual representation of the remaining work vs. the time required to complete it. You can use a burndown chart to estimate task duration, analyze issues, and determine your project completion date.

The purpose of this project management chart is to accurately plan for future resources based on data. To create a burndown chart, plot the estimated task duration against the actual time on the chart. This will give you a visualization of the ideal vs. actual work duration. 

Best for: Teams looking to analyze the estimated work time vs. the actual. A burndown chart helps to determine project due dates. 

18. Burn up charts

A burn up chart differs from a burndown chart in that it represents the amount of work left to complete, rather than the duration. In short, it tracks project progress as opposed to time. 

To create a burn up chart, plot the ideal tasks remaining against the actual number of tasks remaining. This will give you a clear understanding of where you need additional resources. You can use both a burndown chart and a burn up chart together to understand the full picture of team efficiency.

Best for: Teams looking to analyze the estimated vs. actual amount of work. A burn up chart helps determine resource allocation . 

19. Pie charts

A pie chart is a traditional design similar to a bar chart, though it differs in visual layout. A pie chart breaks down different components within a project. For example, if you anticipate the research phase to account for 10% of the project and it exceeds 20%, you know where to begin analyzing areas for improvement.

You can use a pie chart to track significant components within a large project to better understand resource allocation and important metrics and insights. 

Best for: Teams looking to understand the breakdown of a given project. This project management chart helps your team visualize multiple components against each other to determine where you’re spending the most time or resources. 

20. Status report chart

The status report chart, also referred to as a dashboard, offers detailed updates and overviews of a project's progress. By integrating timeline views and data visualization, a status report chart provides a clear and concise representation of the project's current status, milestones, and potential challenges.

This comprehensive project management chart serves as a visual summary, showing key aspects such as progress, resource allocation, budget status, and upcoming deadlines. It's a valuable tool for keeping stakeholders informed and engaged while also facilitating data-driven decision-making processes.

Best for: projects that need to keep stakeholders up to date on progress and status on a regular basis.

Advantages of project management charts

Effective project management is key to the success of any venture, large or small. You can improve the effectiveness and clarity of your project planning and execution by implementing different types of project management charts. These charts are not just tools for organizations; they are vital in steering a project towards success. Here are some of the key advantages:

Visualization of complex data. Project management charts turn complex project data into clear, digestible visual formats. For all team members to comprehend and interact with the information, this simplification is essential. It will enable better decision-making and a successful project conclusion.

Improved project planning: Project management charts are indispensable in creating detailed plans and schedules. They provide a roadmap for the project, highlighting key milestones and deadlines, which are essential for keeping the project on track and ensuring timely completion.

Streamlined team communication: One of the biggest challenges in any project is maintaining clear and consistent communication . Charts offer a visual representation of project status and updates, making it easier for team members to stay informed and aligned.

Tracking and reporting progress: Monitoring the ongoing progress of a project is important. Project management charts provide a visual tool for tracking development against planned objectives and make it easier to report on the project's status to stakeholders and make adjustments as needed.

Visualize your work and increase clarity

A project management chart can help your team better digest project information through simple visuals. This can help you streamline project planning by setting clear expectations up front. 

While there are many different types of project charts to choose from, project management software makes building diagrams easy. From shuffling between projects and tasks to keeping feedback and team communication in one place, a project management tool can help you accomplish your goals. 

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