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Demo Presentation Template

Captivate your audience by delivering a professional product demonstration. Show customers or investors how your product or service will benefit them.

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About the Demo Presentation Template  

This Demo Presentation Template helps you get your flow of ideas across easily and professionally. With this template, you can show potential and existing customers what your product or service can do.

When you have a visual presentation showing how your product works, customers can better understand how it solves their pain points. Use a demo presentation to enhance your sales presentation and stimulate interest in your product.

What’s a demo presentation?

A demo presentation is a meeting between your business and a client (or potential client) in which you showcase and present a product or service. It typically includes a full run-down of the product’s key selling points, uses, target audience , and other relevant features. 

The aim of a product demo is to demonstrate your product’s selling power and hopefully win over the client in question with a deal. It’s all about showing your product in the best possible light and answering any questions the client may have. 

An amazing demo presentation should inform, enlighten, and excite your client. 

While it’s important to be vocal about your product’s highlights and potential, a big part of any product demonstration should include a fair degree of listening. The essence of a demo presentation is to bring life to your business’ product or service and inspire clients to take action. 

What should a demo presentation include?

Miro is the perfect online presentation creator . When putting together a demo presentation, the following several boxes need to be ticked: 

Excellent product/services knowledge

If you don’t know your product inside and out, clients will be able to tell, and they’ll be put off as a result. Make sure to conduct a thorough analysis of your product well before the presentation starts. You need to be able to clearly communicate the product’s attributes and confidently answer any questions.

Real-life examples and scenarios

Clients will gain a much stronger impression of your product if they feel they can apply it to their own lives or businesses. Providing real-life examples of how they can benefit from your product is a crucial aspect of any demo or prototype presentation.

Effective visual aids

Make it even easier for clients to fall in love with your product by providing effective, well-designed visual aids. From infographics and images to demo videos, visual aids can make your presentation more impactful and increase the client’s likelihood of conversion. 

When to use a demo presentation

A demo presentation is helpful for connecting with clients. Just about every product and service can benefit from a strong presentation, such as: 

A sprint demo presentation. Within the Scrum framework , a demo presentation comes at the end of a sprint. Sprint demos are needed to showcase progress and project status to stakeholders who are invested in the outcome.

An app demo presentation. This type of presentation is especially useful if you’re trying to find investors for the development of an app. It sheds light on the potential app’s revenue and social impact.

A prototype presentation. A prototype presentation is also useful for gaining support from investors for a still-developing product. By presenting a prototype, you can summarize the problems your product is trying to solve and improve investors’ overall understanding of your product.

How to use the Demo Presentation Template  

If you’ve never created a demo presentation before, using a template can be tremendously helpful. Follow these simple instructions to make the most out of Miro’s Demo Presentation Template: 

Step 1: Fill in your template

You’ll need to fill in your template with information for each slide. You might include the following information in your slide deck:

the product’s identity

the target market

the revenue potential

key selling points 

potential risks along the way 

Step 2: Edit and customize 

Whether you’re creating an app demo or prototype presentation, this customizable template can suit your needs. Edit, refine, and polish the order, layout, visuals, and structure of your Demo Presentation Template to suit your business and what it offers. 

Step 3: Brainstorm ideas and collaborate

With Miro’s presentation mode , you can preview your entire presentation as a team. With an easy-to-navigate structure and flexible framework, your demo presentation plan can evolve and be improved with ease. When you’re ready for your final presentation, simply select this mode and use the forward and back arrows to move smoothly through your presentation.

Tips for a great demo presentation

Whether you’re delivering a sprint demo presentation, an app demo presentation, or a prototype presentation, here are a few helpful tips to bear in mind: 

Know your product well. Uncertainty and lack of knowledge aren’t going to win over clients. You want to demonstrate confidence, diligence, and professionalism. Make sure to do your research well and have answers prepped for questions you might be asked.

Have a clear intro, middle, and conclusion. Using a storyteller structure in your presentation can make it more digestible to clients. Use visuals and clear communication to break down your product’s features into distinctive, cohesive sections.

Listen well. Even though this presentation is about your product, it’s important to leave some room for others to speak. This will make the presentation more conversational and allow clients to flesh out your product from their perspectives.

Don’t be distracted. When delivering a professional demo presentation, you want to emulate reliability, uniformity, and expertise. Maintain strong eye contact and stay focused on the presentation’s goals. Make sure your connection is strong, especially if the presentation is virtual .

How do you start a demo presentation?

Your demo presentation should start with a brief description of its agenda. Then, dive into your intro, work your way into the main points, and end with a conclusion or call to action. An open Q&A session can be held at the end.

How do you prepare for a demo?

Prepare for your demo with lots of research on your product/service and the clients you will be presenting it to. The more you know about these things, the more influential your presentation will be.

What makes a good demo presentation?

An effective demo presentation should include relevant and accurate information about your product. The presenter should have great communication skills and use strong visual aids. Your demo presentation should have a clear structure and logical flow — which you can get using this Demo Presentation Template.

Get started with this template right now.

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The Top 7 Tips for Pulling Off a Great Demo Presentation

Demo presentations are a powerful tool for running and growing your business. When done well, a demo presentation allows clients, investors or potential customers to see and feel how things will be better for them if they buy or invest in your company or product. Often generic demo presentations do just the opposite, leaving the meeting participants bored and disinterested. Here are seven tips to pull off a great demo presentation.

What is a demo presentation?

A demo presentation is a visual demonstration of a product or service for current or prospective clients. A great demo presentation will grab your audience’s attention right away by clearly communicating what they care about and by using reliable, high quality video presentation tools.

Step one: determine who you are presenting to 

In order to deliver an effective demo presentation, you must know your audience. Do your homework and find out all you can about your prospects so you can tailor your presentation to them and be prepared for different meeting scenarios. This is vital in deciding how you’re going to best convey everything you need to get across in your presentation and what use cases you will share that directly relates to them. Here are four common types of meeting participants and how best to deal with them. 

The Wallflower

Do you know the person you’re presenting to is reserved? The wallflower may need you to prompt them with questions or ask them for their input to really spark a conversation. Having an open dialog with meeting participants will help you connect with them and personalize the presentation. As you continue your software demo, refer back to the participants’ contributions to continue to make them feel included in the presentation.

The Questioner

If you anticipate your audience asking a lot of questions, come ready with answers and customer examples to help back you up. If the questions are not adding value to the demo presentation or become too disruptive, politely ask the audience to hold questions until the end of the presentation.

The Combative

Going in knowing it’s going to be a tough sell? Do all your research beforehand and anticipate what their push back might be. No matter what, don’t get flustered during your demo presentation. When the audience senses your frustration, it’s likely to be a distraction, and it will not result in a positive outcome. Always remain professional throughout your presentation no matter how your audience behaves. If necessary, ask the audience members to hold questions and comments until the end of the meeting. 

The Multitasker 

Presenting to people who are using their phone or laptop during your demo? In order to grab their attention, start your presentation with a bold statement, humor or question. Continue to engage your audience by making your presentation interactive and relatable to pull them away from their devices. 

Three types of product demos

Pitching in your office.

This is the ideal place to host your presentation because you have home-court advantage. The Florida State football team won 37 games in a row at home for a reason: it’s an advantage. When presenting in your own office you get to use presentation tools that you’re comfortable with, limit distractions, control the environment and set the tone for the presentation. 

Pitching in their office

When you are presenting in an unfamiliar environment, it’s important to know which presentation tools are available so you can prepare in advance. Arrive early to the meeting to get set up, familiarize yourself with their presentation tools and practice a run-through of your demo to make sure everything runs smoothly. Also, arriving early gives you the opportunity to meet and connect with some of the people in the audience to help tailor your demo and customer stories to their experiences. 

Pitching remote

In order to save time and travel cost, doing a demo presentation over a video conference call is a great option. Make sure you use a high-quality, easy-to-use video conferencing solution. Don’t give off the wrong first impression by having a poor connection or pixelated video. Lifesize’s video conferencing technology will help you put your best foot forward to really wow clients with stunning 4K video quality and full motion 4K presentation sharing. 

Three ways sales demos can go seriously wrong

Confidential messages get shared on screen.

We’ve all been in meetings where the presenter’s private work and personal messages start popping up on screen and disrupting the meeting. To save yourself embarrassment and major distractions during your presentation, make sure you only share what is relevant to your demo.  Silence all notifications on your laptop and other smart devices before the start of your presentation.

Your video software flakes out

Technical snafus in the middle of a presentation is one of the most common ways demos go wrong. This not only looks bad for you and your company, but it has the potential to completely derail the entire presentation. Make sure you use a reliable video conferencing solution and test it out before the start of the presentation. Sometimes issues are outside your control, like a bad internet connection, so have a backup plan for your demo presentation.

Directly reading your notes or slides

Nothing is less engaging than a presenter directly reading from their notes or slides during a demo. Bring notes just in case you need to refer to them, but don’t directly read your notes or slides during your presentation. Your slides should contain just a few words or short sentences to set the tone of the topic you’re discussing but ovoid cluttering your slides with wordy paragraphs.  Practice your pitch until you can consistently and comfortably talk about your new product without reading from your slides or notes.

Seven tips for a winning demo presentation 

1. prepare a script.

Start off by preparing a presentation outline or script that follows a logical flow. Keep each section short, precise and easy to understand. If possible, try to work in bold statements, humor or simple tweet-able soundbites to really capture the audience’s attention. 

2. Practice and rehearse

Since you will not be directly reading your script during your presentation, practice memorizing and saying your script until you’re comfortable with it. You do not have to memorize your script verbatim, but you will need to be familiar enough with it that you can speak about each point in a conversational tone. Presenting to coworkers or family members is a great way to practice your demo and you can also record your demo presentation  to review the content and get comfortable with the flow.  

3. Anticipate questions

Each audience member will come to your presentation with different experiences and backgrounds so be prepared for a variety of questions. Try to anticipate possible questions and how you will respond to each one. When practicing your demo for coworkers or family members, ask them to help you come up with an exhaustive list of all the different questions that may be asked during your presentation.  

4. Tailor for specific audiences

Every audience is different, and your demo presentation should be too. The presentation should be built specifically for the prospect to reflect their unique business processes and include data that directly relates to their company. In addition, you should tailor how you conduct your presentation for each audience as well. An effective demo presentation for an HR manager may not go over as well for a CEO. Some prospects may be more interested in the details and appreciate graphs and diagrams while others may get more out of watching a video or live demonstration. Research the company and decision makers you are presenting to and find ways to make your demo engaging for them.

5. Provide use cases

One of the best ways to make your demo presentation relatable to your audience is to find examples of customers similar to them that have successfully used your product or service. Start with the pain points your customer was facing and give specific details of how your product or service solved those issues. Demonstrate how your audience can have the same positive outcome as the customers in your use cases. 

6. Have reliable video conferencing

Even if most of your audience is in the same room as you, video conferencing enables remote participants to get access to critical nonverbal communication elements. For virtual attendees, the quality of your video service will set the tone for your presentation. Partner with a solution that makes it easy for remote participants to join the demo presentation without having to download an app or install software.

7. Share slides & follow up

After you’ve completed the demo keep the conversation going by sharing your slide deck and following up with your audience. Don’t make the mistake of thinking that, if they heard a pitch once, they understand it. Chances are they didn’t get it all the first time so you must tell them again. In your follow up message, thank the audience for their time, reinforce the value your product or service can provide them and give them an actionable next step.

“Presentation time with potential clients is a precious and limited commodity so it’s important to make the most of it.  The more details you know about your prospects before the meeting, the better you can tailor your sales demo to speak to them as individuals. A generic presentation won’t stir up an emotional response.”

— Jeremy Wycherly, Senior Director, Inside Sales at Lifesize

How Lifesize demos products

Face to face.

To save time and travel costs, a face-to-face video conference call is a great option for demo presentations. The human element of face-to-face communication provides a more natural experience and helps you connect with the audience. Lifesize video and audio clarity makes you feel like you are in the same room as your audience and lets you present your business in the best light and make an unrivaled first impression.

Wireless screen sharing

From sharing your laptop screen to playing full-motion videos, Lifesize Share™  makes it remarkably easy to wirelessly present in the meeting room. You don’t have to waste time trying to find and pass along the right dongle or cord. Share your screen in real-time, play a video and control your presentation right from your mobile device or laptop with Lifesize Share.  

Full motion content sharing

No one enjoys sitting through a presentation with pixelated and poor-quality video. Lifesize’s 4K full-motion content sharing ensures that the quality and fine details of the product or service you’re demoing are maintained during your presentation. Prospects feel more confident purchasing a product or service when the presentation visuals are crisp, clear and realistic. The unmatched Lifesize full-motion 4K content sharing and stunning 4K video quality brings your demos to life.

You can have a great product or service but if your demo is not winning your audience’s attention, then you’ve wasted their time and yours. As you gain experience and become more confident doing demo presentations, you will soon approach them as an exciting opportunity to win new business rather than a daunting challenge. Communicating clearly, focusing on the things your audience cares about and using reliable, high quality video presentation tools will greatly improve your chances of closing the deal. Don’t give off the wrong first impression by having a poor connection or pixelated video. Lifesize video conferencing technology helps you put your best foot forward to really wow potential clients with stunning 4K video quality and ultra-high definition full motion content sharing.

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In case you’ve been living under a rock for the past six months, it’s clear that remote work and distributed teams are here to stay, even after the pandemic recedes. While some workers will gradually find their way back to in-person (office or otherwise) workplace settings, this is just the on-ramp to the highway of working from anywhere for many others.

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Must-Have Demo Presentation Templates with Examples and Samples

Vaishali Rai

Hey there, fellow presenters and aspiring product demo gurus! Let’s face it: we've all been there at some point in our lives – the nerve-racking moment before a presentation. Did you know that 89% of people suffer from "Presentation Dread" at some point? That's right! Have you also ever struggled to create a jaw-dropping demo presentation or wondered how to make your product gleam like a gem? Don’t worry! Help is at hand.

Learn beyond the ‘whats,’ ‘hows,’ and the ‘whys’ of project execution. Explore our Top 10 Logic Model Templates to conceptualize and demonstrate your project structure.

Demo templates that’ll  make, not break, your pitch!

Now, we all know what a PPT is. It's like a ready-made canvas for your ideas, a shortcut to a stunning presentation that doesn't require you to be a professional designer. Whether you're wooing investors or potential clients or just want to create buzz among your audience, your demo presentation must be on point.

And this is why we are here! SlideTeam’s game-changing Demo Presentation Templates will ensure you’re armed with the knowledge to create presentations that will take your demos from so-so to spectacular!

With these well-researched and expertly-designed templates, you can invest more time perfecting your content rather than wrestling with formatting issues. These ensure consistency, professionalism, and bring that "wow" factor to your PPTs that makes your audience stick around!

Oh! Did we mention that our templates are 100% customizable and editable, providing you with both structure and a starting point? You also get the capability to customize the presentation to the audience profile.

Let's get started and get the knowledge flowing!

This template bundle of success shows how the art of segmentation can turn your buyer personas into profit. Click here to learn more!

Template 1: DEMO Enterprise Implementation Requirement Product Essentials Engagement

This is the one template that sparks and ignites the adventure of bringing software to life in the corporate world, ensuring that all the characters (team members) are on the same page for this digital transformational journey. This cover page serves as the introductory section of a comprehensive document that outlines the essential requirements and details for implementing a specific software product within an organization. The inclusion of the company name on the cover page helps to identify the company as the author of the document and creates a sense of brand identity and consistency. The choice of color and fonts used creates a sense of energy and excitement. This document sets the stage for effective communication, collaboration, and project management, and solicits commitment to successfully deploying the software product in the enterprise environment.

Download now!

Template 2: Checklist for Enterprise Software Demo

This template is your go-to tool for curating a flawless presentation of enterprise software solutions. It ensures that every critical aspect is addressed during the demonstration, such as– the analysis of  business opportunities that require strategic planning. Other components are – Insights into the company's history and market reputation, Unique Selling Proposition (USP) of the software suite, potential risks, and ERP implementation failures, highlighting transparency and preparedness. The template also covers hardware compatibility, the ERP’s ability to meet the firm's challenges, data security, integrity, seamless data migration, training and support requirements, and software scalability and flexibility. This checklist leaves no room for oversight, allowing you to confidently showcase your software's capabilities.

Template 3: Checklist for Product Demo Essentials

This checklist paves the way to finding your soulmate in the business world. This structured guide that doesn’t just tell your audience about your product's features; it shows them! It encompasses critical components, including curiosity generation, demonstration of Unique Selling Points (USPs), showcasing key product features, ensuring brand credibility, highlighting the return on investment, and emphasizing the potential to increase conversions. This template provides a systematic approach to crafting a compelling product demo that informs, engages, and persuades the audience. Grab your copy now!

Bonus tip: Start with a bang by telling a compelling story, asking a provocative question, or sharing an interesting statistic

Template 4: Four Steps for Effective Product Demo

Is your audience suffering from information overload during product demos? Follow these four steps in the template below to provide reliable solutions. Start with the "Customer Engagement" step to test your product thoroughly and become the soothing mediator that eases customer concerns. The "Finding Angle" step lets you creatively present standout features as solutions to your audience's problems, winning over competitors. "Focusing at Buyer" helps you precisely address client needs and doubts, offering a customized remedy. Ultimately, "Looking at the Bigger Picture" invites you to acknowledge the expansive scope of your product, prescribing a vision that cures the most stubborn pain points.

Template 5: Key Essentials for Enterprise Software Demo

Implementing Enterprise Software Should Be a Breeze, Not a Brain Tease! This is why this template provides a structured framework for presenting enterprise software solutions. It covers critical components like data security, scalability, training, and risk management, ensuring a comprehensive and transparent demonstration. Highlighting the software's unique selling points and the vendor's reputation adds credibility. This template is essential for conveying vital information during software presentations aiding potential clients in making informed decisions about software adoption.

Template 6: Product Demo with Features Icon

Imagine your product is a delicious pizza. This Features Icon Template is like the toppings on your pizza in which you can choose the toppings that best represent your product's features and then arrange them in a visually appealing, easy-to-understand way. Once you've created your presentation, you can show it to potential customers. It might include enticing features like– a title slide, key product features with descriptions, unique benefits of your product, use cases, testimonials, and a call to action slide.

Template 7: Product Description in Demo with Several Features

This one isn't just informative – it's an unforgettable experience that leaves your audience wanting more! Packed with potent ingredients like showcasing the product’s USPs and spotlighting key features, it ignites curiosity to keep your viewers on the edge of their seats. That's not all; it explains how your product helps boost conversions, cement brand credibility, and unleash the golden path to return on investment (ROI). Get access to the template now to take your product presentations from ordinary to extraordinary!

Template 8: Ways for Effective Product Demo

The template emphasizes the importance of clear and concise communication, ensuring that crucial product features and differentiators are highlighted. Moreover, it covers the significance of understanding the client's needs and aligning the presentation with their requirements.

By acknowledging the long-term scope and vision of the product, this template makes it easier for the presenters to establish a connection between the product's current capabilities and its future potential, making the presentation more enticing to potential clients. Ultimately, it plays a pivotal role in crafting an engaging and persuasive product demo that captures the audience's attention, addresses their concerns, and leaves a lasting impression.

Template 9: Demo Proposal Deal Sales And Logistics Process With Connected Boxes

This sales and logistics tango is an ice-breaker that allows you to pop up the right questions and ask your clients to marry your business. The template provides a structured approach to the sales and logistics process, presenting essential steps– lead qualification, demo, proposal, first meeting, workshops, and closing a deal for successful payment processing.

The significance of the template lies in its ability to streamline and clarify the sales process, making it easier for both the presenter and the audience to understand and follow the sequence of events. By visually connecting the boxes representing each stage, it offers a clear overview of how sales and logistics are interconnected. This helps maintain consistency and ensures all essential steps are accounted for, leading to smoother sales operations.

Template 10: Desktop Demo Depicting Productivity Management Platform Working

This Template is like a magic wand that lets you show off your productivity management platform. It's the perfect way to give your potential users a front-row seat to features, workflows, and capabilities that make your platform a productivity powerhouse.

With this template, you can:

• Provide a clear and engaging visual representation of how your platform works on a desktop, making it easy for your audience to comprehend and appreciate its usability.
• Demonstrate features such as analytics, virtualization, and additional incremental capabilities so users can see the platform's value and potential impact on business productivity.
• Capture your audience's attention and help them envision how your productivity management platform can benefit their organization.

Bonus tip: While demoing your platform, give a shout-out to any unique or innovative features of your product that set it apart and help users stay on track.

Get access to it now!

Demo templates that will make your audience forget all about their phones!

As we wrap up this tour of demo presentation templates, let's remember that your next presentation is not just a slideshow; it's the fertile ground where your ideas spring. With these templates in your pocket, you'll be well on your way to turning a dull, monotonous presentation into a compelling journey that leaves your audience thoroughly impressed.

Never be the presenter stuck in the past, drowning in bullet points and bland backgrounds. These digital tools are capable enough to steal the show, whether you're pitching a groundbreaking idea, teaching a class, or wowing potential clients.

Start crafting your next presentation today, and let the world see what you're made of!

P.S. Don't forget to add a dash of your personality to your demos. After all, people do business with people, so let yours shine through!

Don't let the trouble of putting together a demographics presentation hold you back. Download these Top 10 PowerPoint Templates to start cooking up a sales pitch that will make your audience drool!

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The Ultimate Checklist for Preparing Your Next Software Demo Presentation

Table of Contents

Software demo presentations - what exactly are they?

7 essential elements for a good software demo presentation, an opening to remember, personalized to the target audience and their problem, focus on the value that ties back to their pain point, a strong demo script with engaging content, an interactive product demo that wows the buyers, strong ctas that get them to take actions, clear metrics to measure engagement, common mistakes to avoid in a software demo presentation, feature dumping without regard to their pain point, making the conversation a one-way street, sticking to the script with no regard for the buyer's pov, a guide on how to create a software demo presentation, start with a warm introduction, highlight the product features that solve their problem, take them to the aha moment of the conversation, engage them in a question-and-answer segment, communicate the next steps clearly and close, create demo presentations that your prospects will love with fable.

Your prospects have expressed interest in your SaaS offering and are eager to learn more about it during the software demo. Now, all that remains is for you to deliver an effective demo presentation that is more captivating and engaging than the final minutes of a Super Bowl game with the scores all tied!

That's what a great demo presentation is supposed to achieve - to deliver a great demo experience that wow your prospects.

This article will provide an overview of the various elements involved in a great software demo presentation. So, let's get our demo thinking hats on and nail those demo presentations!

A live software demo is a tool that sales teams utilize to demonstrate a SaaS product to prospective buyers. It is a visual walkthrough of the software. Sales reps, solution engineers, and account executives rely heavily on visual demonstrations to showcase the product's functionality to buyers, and to engage, attract, and persuade them.

Software customers require a method to evaluate the product, comprehend its functionality, and assess its features and advantages prior to making a purchasing decision. The software sales demo provides an opportunity for the sales teams to allow buyers to experience your product. An interactive demo created with Fable can be used during the sales demo phase of the buyer journey, providing prospects with links that they can engage with on their own at any point during the sales experience.

Learning to create an interactive product demo can be straightforward, especially on a platform like Fable . Today, we will discuss how to make the demo presentation impressive and delve into the more challenging aspects.

Having learned about what a software demo is, it is important to explore the essential components of a great software demo presentation:

Begin your demo with something that captures the viewer's attention. Possible options for a welcome message include a variety of methods such as an interesting statistic that relates to their specific pain point, successful customer stories who faced a similar problem, an appealing image, or even a video.

Remember, first impressions make a huge difference!

Before you start creating a software demo, ask yourself this - what the buyer persona is, and what their problem is?

Highlight the potential benefits of your product to meet their requirements. Including personalized elements in the product demo, such as the prospect's name and company logo, can enhance their understanding that the demo was tailored specifically for them.

Once you have collected all the necessary information, analyze how your product features can address your prospect's biggest challenges. To maintain viewer engagement with your demo, it is important to not solely focus on guiding them through your product. Develop a compelling story that addresses the areas of concern.

Ensure the story of the demo revolves around what the buyer wants to know about your software.

To create a successful software demo, it is important to have a well-crafted demo script that incorporates a compelling storyline to capture the customer's interest. A demo script that starts with a problem, provides a solution, and highlights the benefits of the product is an effective approach. Include various engaging elements such as GIFs, humor, sales memes, rich text, movie references, sports references, or any other topic the prospect finds interesting to enhance this demo.

The gist of it all is - whatever you do, please don't be boring!

Of course, nobody just wants to hear how a product will solve their problem, but want to see how the product actually works. They want to learn how to navigate and utilize all the features effectively. It is important to carefully break down the process into small steps by following a step-by-step guide. Provide your audience with the link to their customized software demo and allow them to try it on their own.

Keep them engaged by having them click through the product so that they can see how it works and the value it can bring them.

The demo presentation should be aligned with the purpose of its creation by including a strong call to action. If your goal is to increase sign-ups for a free trial, your call to action could be "Sign up for a free trial."

Include clear calls to action (CTAs) throughout your software demo to guide your audience through the next steps of the process.

Analyze the analytics to assess factors such as the timing of demo views, duration of views on different screens, viewership demographics, etc. This will allow your sales team to effectively follow up with the prospect.

Use this information to fine-tune your future demos and make them failproof.

Regardless of how excellent your software may be, if it is not effectively presented, it will not capture and engage decision-makers interest. Below are some common mistakes seen in sales demos that sales representatives often make.

Your prospective client is not interested in hearing about the features of your product and how amazing they are. They are solely focused on how those features can address their issue. Emphasize on the product features that can benefit them, rather than simply discussing its capabilities. Focus on the value rather than the functionality.

Most demo presenters go on a monologue about your product while flipping through a slide deck. There is nothing worse for a potential client than having to stay awake through a conversation that has so little role for them.

Utilize interactive sales demos to effectively engage your audience. Address them by their name. During a Zoom demo, it's recommended to pause screen sharing for important moments so that your audience can see your face. Please ask any questions you may have in the chat to better understand their interest in specific features.

It is recommended to create a demo script, prepare, and practice before giving a demo presentation. However, it can be uncomfortable if the prospect asks a question that is not in your script and you are unable to answer.

One way to solve the problem is by becoming more adaptable in utilizing the script. If the prospect asks questions, it is important to take a moment to pause and respond to their inquiries.

When presenting a demo, it is beneficial to plan ahead and organize your presentation in order to maintain control and effectively respond to any unexpected situations on the field. It is beneficial to be prepared, confident, and have a structured flow during your demo presentation.

The main purpose of introducing yourself is to establish a connection with the prospect. After introducing yourself, provide a brief overview of your product demonstration and outline the agenda for the call. Ending the introduction with a question, such as "What are your thoughts on this agenda?" creates an opportunity for discussion.

As stated previously, it is recommended not to overload your demo with excessive features and unnecessary details of your tool. Instead, consider the potential customer's concerns and connect the features as a solution to those concerns. It is your responsibility to ensure that you explain to them how your product can offer value to them as a team and individually. To achieve this, it is necessary to have a strong grasp of their goals and objectives.

Find a way to create a memorable 'Aha!' moment for the prospect that will make them remember you and your product. This is the time to demonstrate your showmanship to your prospect, rather than simply talking about it. Using an interactive product demo can help create an 'Aha!' moment sooner by allowing the prospect to try out the tool on their own, in a sandbox environment, without the involvement of a salesperson.

Additionally, one can enhance their demo by preparing questions to ask their prospects. Beginning the demo with a conversation will ensure that the next chunk of time is not spent in a monologue.

A higher level of engagement leads to an increased likelihood of purchasing. Encourage them to ask questions to ensure ongoing engagement with the demo. It is recommended to establish a connection by being relatable and personable whenever feasible. Establishing genuine relationships can help ensure that your prospects remember and value your advice.

Please conclude the demo presentation by restating the message and providing a call to action or outlining the next step. Would you like the prospect to complete a form, arrange a follow-up online meeting, or proceed to the final stage of signing the deal? Include your next action in your demo script and ensure clear communication before concluding the presentation.

To maximize your chances of closing deals, it's important to present your software demos in the most effective manner possible.

Fable is a software that allows you to create interactive product demo presentations. The platform offers advanced features such as analytics, no code personalization, unlimited sharing, integration with CRM and Slack, and more.

So what are you waiting for? Book a free demo with us now and see for yourself how you can take your demo game a notch higher!

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Wondershare DemoCreator

• 1. Why you need to make a demo presentation video.
• 2. How to make a demo presentation with DemoCreator.
• 3. Stunning features of DemoCreator.

Demo Presentation - An Ultimate Guide

• Part 1. What is Demo Presentation?
• Part 2. What Should You Determine Before Making a Demo Presentation Video?
• Part 3. How to Make a Demo Presentation with Wondershare DemoCreator?
• Part 4. Stunning Features
• Part 5. Recording Demo Presentation with DemoCreator
• Part 6. Conclusion

What is Demo Presentation?

A demo presentation's objective is to demonstrate a visual depiction of a product or service to existing or potential customers. Using reliable and high-quality video presentation technologies, a successful demo presentation will quickly catch the audience's attention by effectively providing the most relevant information.

The demonstration is a crucial aspect of the marketing process as a presentation. Digital marketing is all about achieving a high degree of conversion. Technical product demonstrations are created by marketers and may be presented in several ways. However, the essential aim of any presentation is to efficiently close the sale of the business deal. This is the primary goal.

All of the customer's installation issues are addressed during a successful demonstration, and all features of a product are essential to the consumer. When you have more substantial knowledge of your audience, you will be able to adjust the content of your presentation to address their issues and answer their questions.

What Should You Determine Before Making a Demo Presentation Video?

A fantastic product presentation is one of the most effective and vital methods a salesman can utilize to earn a customer's business.

Determine Who Are You Presenting To

Each client demo must be tailored to meet the specific demands of the individual consumer. Preparation for a successful demo call includes getting to know the person you'll be speaking with.

Gather as much information as you can about the organization and the person who will be your future customer. Do more than merely go to the company's website and type in the company's name on Google. The product or service, sales volume, number of workers, and organization size should all be familiar to you in advance of the demonstration.

Do more than just a Google search for the business name and a quick look at their website to gather information. The product or service, sales volume, number of workers, and organization size should all be familiar to you in advance of the demonstration.

Internal Demo

The firm presents a presentation to a group of persons who are not directly engaged in the project but who may provide insightful feedback. If any revisions are needed before being provided to a client or a stakeholder, they should be made before the project is presented to them.

In this way, you can be sure that everyone is aware of your current plans. It gives you an additional layer of protection against the risk of delivering a defective product to your customers.

Client Demo

Projects that have been going on for a long time are broken up into smaller parts that make up a phase. Furthermore, each of these stages needs to have its presentation that shows how it fits into the delivery of the current milestones.

The most important thing to do when showing these preliminary findings to the customer is to show him where we are right now and tell him what has been finished and what is still being worked on. Most of the time, how far the partnership goes throughout the project depends on how the first customer demo goes.

Acceptance Presentation

It is critical that the project's final shape be shown. You must be sure that nothing is left to chance and that everything is in order. Your ultimate goal is to show off your work and deliver it to the public in a polished manner.

As a bonus, a well-executed acceptance presentation ensures client satisfaction while also allowing the business to seek further prospects or projects.

How to Make a Demo Presentation with Wondershare DemoCreator?

Consider that the product's success is closely connected to how well its product presentation goes. In general, this is true, but it's especially true for products that are fresh on the market or have unique qualities.

A good presentation portraying the proper context to the client is successful. To ease your process, we are going to introduce you to software that can streamline your process and enable you to create a stunning presentation.

Wondershare DemoCreator is a versatile tool that enables users to record their computer displays and share files with others.

Wondershare DemoCreator, a screen recording, and an editing program, is unlike anything else on the market. Your creative talents will be used with this excellent piece of software, which helps you bring your visions to life.

This tool allows you to record the screen of your own computer, or you may record yourself using a camera. If that's something you'd want to do, it gives you the ability to choose the area of the screen you want to record. Recording video demos of games, PowerPoint presentations, video tutorials, and more may all be done with this tool.

It is possible to record your voice while a video is playing on the screen. Using the built-in video editor, you may make changes after the fact. Vloggers, gamers, and office employees all utilize it to record their screen activities.

Stunning Features

With this tool, you'll be able to play the video while the sound is playing, making sure that the viewers have a smooth experience. It will eliminate any background noise that was caught inside the audio clip.

Green Screen

Using a green screen while shooting with a webcam is highly recommended so that the video doesn't contain your surroundings. This software's green screen effect lets you use a digital green screen as a background instead of a physical one.

Marking Nodes

Wondershare DemoCreator has a feature that allows you to mark the nodes while the recording is going place. If you need to make changes to the components, you may do so at a later date. Having this feature is a must-have feature in your camera for educational purposes. It's helpful if you want to intersperse diagrams between lessons.

This aspect is essential if you want to give your video a more dramatic effect. Using the extensive range of caption templates provided by DemoCreator, you can add a title card at the opening of your movie or end credits at the conclusion. Just drag one of the images from your computer's desktop into the timeline to add a caption.

Fast Export

Fast Export may be used by users who are satisfied with their recorded screen and do not want to edit the video further using DemoCreator's editing tool.

Screen Drawing Tool

Using Wondershare DemoCreator, users may draw lines, arrows, and other symbols, highlight their content and even write on the screen as the tool captures their screen. This is a fantastic feature, especially when it comes to creating video tutorials and educational videos. You can draw on the screen in real-time using the option that lets you do so.

Recording Demo Presentation with DemoCreator

Prepare your content to record.

The screenplay is the most important component of any excellent demo film, yet many organizations get caught up in video production tools and spectacular animation effects. You'll be able to strike a good balance between giving relevant information and making your presentation attractive if you stick to the two or three most essential features and usual use cases.

Following the screening of your video, viewers should have a clear idea of the capabilities and benefits of your product or service. That is all that is needed to make a demo video effective.

Install and Launch the software

Launch the application if it's already downloaded to your system. Otherwise, download the latest version of Wondershare DemoCreator from the official website and install it.

Choose The appropriate Recording Mode

Once the application is launched, it gives you several modes to record. To record a demo presentation, click on "Start a Record Project”. This multi-functional mode allows screen recording, video recording, audio recording, screen drawing, etc.

 Adjust the recording region and background

The next step is to configure and modify the recording region and background. DemoCreator allows you to record a video with a virtual background using a green-screen effect.

You can also select if you wish to screen record a part of the screen while recording a demo presentation by using the “Capture Area”.

 Adjust the audio and webcam

The next step is to adjust your audio and your webcam through audio and webcam settings. Wondershare DemoCreator lets you choose the kind of webcam recording you wish to make. If you hover your mouse cursor over the "WebCam" option, you will see a few of the options available to you. DemoCreator lets you utilize a circle, mirror images of your camera's screen, or even facial recognition.

Start Recording

Once you have set everything according to your desire, click on the red button to start recording. You can also click on F9 to presume.

Editor Mode

Once you are done, stop the recording by clicking f10. It will automatically take you to video editing mode.

Transitions

To add transitions to your video, click on “transitions” from the taskbar. Wondershare DemoCreator allows you to access its loads of transitions.

To add annotations to your demo presentation, click on “annotation from the taskbar, and you will be provided with several options that might come in handy to create an absolute demo video.

You can also add captions to your demo video. DemoCreator gives you a vast library of captions to choose from. It would help a lot for others to perceive your demo video.

Cursor Affect

You can choose from a lot of pre-installed effects. To do that, click on “Effects” from the taskbar. It will show what effects you can use to enhance your demo video, such as the cursor effect.

You can also add filters to your demo video to change its overall look. Click on the filter and choose whichever feels right to you.

Sound Effect

You can also add sound effects in the background of your video by clicking on “Sound” from the taskbar.

If you wish to eliminate some background sound. Use denoise, as this tool can successfully remove any unwanted background noise.

Crop, Split & Voice Overs

You can also add voice-overs to your demo video by simply clicking on the voice recognition symbol. Moreover, you can also crop or split your demo video. Alternatively, you may use DemoCreator to blend all of the smaller videos into a single video.

Export Video

Once you are done with all the editing processes, click on the export button in the right corner. Choose the most suitable option, and you are done.

As you can see, a lot goes into the preparation of a great product demo. DemoCreator provides an environment filled with tools that may be utilized. Once the presentation has been recorded, it may be used in a professional context or shared on almost any internet forum.

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The Guide to writing a Winning Demo Script that Converts

Your product demo is one of the most essential parts of the sales process, and your demo script is the foundation on which your live demo is built.

It's no secret that a good demo script can make or break your deal.

If your foundation is shaky, your live demo is likely to fall apart at the seams.

What you need is a good blueprint: a set of guidelines to create a demo script that can act as a solid foundation for the success of your demo presentation.

So how can you give yourself the best chance of success in your next product demo?

We’ve got you covered: We're here to give you the rundown on how to plan, create, and prepare a winning demo script well before your pitch.

Let’s dive in!

What is a Demo Script?

A demo script is a written guide used during a demo presentation to outline the narrative of the visuals being presented.

It prompts:

• What your main messaging should be
• Customer pain points, solutions, and product benefits
• Chronology of visuals

that are to be covered during the demo presentation.

Since the purpose of a demo is to ‘wow’ and win over your client, your demo script provides a structured and consistent way of presenting your product.

After your demo, your prospect should think…

Typically, your demo script should include an overview of the product, its key selling points, and how it solves specific pain points for the customer .

It may also be wise to include objection-handling techniques to anticipate and address concerns or objections the customer may have during the actual demo.

If you’re a sales rep or a demo specialist, having a well-designed demo script will help you deliver a more effective product demo – which is likely to lead to higher conversion rates for you and an improved customer experience for your prospects.

The Importance of Demo Scripts

Product demos have grown to become increasingly important – they’re among the top three things buyers refer to the most when making the decision to purchase any software.

And what’s even more important is being ready with a good script to present your demo.

It’s vital to be prepared – better safe than sorry , right?

The benefits of demo scripts are endless.

Here are 5 things that are the most important:

• Consistency: Demo scripts ensure that the general messaging of each demo stays consistent – so that your potential customers don’t get confused over the long run.
• Clarity: Having a demo script ready ensures that your product’s key features and benefits are clearly communicated to your prospect. This helps them better understand how your product can solve their specific pain points and why it's worth investing in.
• Efficiency: By providing a structured way to deliver your demo presentation, demo scripts help you to maximize the time-to-value (TTV) for your prospects.
• Personalization: A demo script also gives you the space to customize your demo so that it fits the specific pain points, needs, and interests of your prospect.
• Objection-Handling: A good demo script will also enable you to anticipate and address objections that may come up when you present the sales demo – thus helping to build the prospect’s trust and confidence in your product and increasing your chances of making a successful sale. ‍

Let’s look at some key things you need to make a note of before you create an awesome demo script.

Factors to Keep in Mind While Creating Software Demo Scripts

Here are a few things you should prepare in advance and remember when you’re creating your software demo script:

• Your product-prospect fit ‍

We’ve all heard of product-market fit – but what’s product-prospect fit?

Essentially, it’s taking the time to understand your prospect's unique situation – their biggest pain points, their needs, and requirements – and tailoring your demo script accordingly to highlight how your product solves their problem.

You want them to think…

Use what you know about the prospect from your initial discovery call, and do additional research about their industry. Armed with this knowledge, you can personalize your demo script – and achieve product-prospect fit!

Samia May , Account Executive at Napta , says:

“It is important to define the specific characteristics of your persona/interlocutor before the demo and the different stages of the meeting. An excellent customization of the content will be the key to the success of your demonstrations. What are the issues of an operational user vs. the issues of a tool manager user? They are certainly not the same. The objectives are different, and it is up to you to orientate the added value according to the uses of each one so that your demonstration is as impactful as possible.”

This kind of targeted approach can make all the difference in securing a successful sale.

• Social proof: To use or not to use?

Showcasing big-name social proof could actually turn off prospects and lower your close rate by up to 22% compared to sellers who don’t do this.

Most prospects are unlikely to identify with large corporations.

What do they want instead?

To see themselves in the product.

Here’s how to use social proof techniques efficiently:

Highlight 5-7 customers within your prospect's industry and level who faced similar challenges to your prospect, demonstrating how your product solves their pain points.

Don’t miss these things when you’re working on your demo script:

• Objection handling: Anticipate and address common objections that the target audience may have, such as pricing, integration, or complexity.
• Engagement: Don’t just write out a dry recitation of features. Keep the target audience's attention and make the demo more memorable by writing an interactive script.
• Length: Be concise and to the point without overwhelming the target audience with too much information. A good rule of thumb is to keep the demo to around 30 minutes or less.
• Refine and Practice: Practice your demo script before delivering it to your prospect. Refine it based on feedback and data to make it more effective and relevant to the prospect.

By keeping these factors in mind, you can create a software demo script that effectively communicates the value of your product to prospects and helps to drive sales and revenue for your business.

Let’s take a look at how to actually structure a demo script template.

How to Structure a Software Demo Script

A good demo script should:

• Demonstrate the value of your product to prospective customers
• Explain how your product works and addresses customer pain points
• Help you build a rapport with potential buyers

A predetermined demo script template will improve the flow of your presentation and convey your confidence and preparedness.

Here’s a structure you can follow:

Introduce your main message

The goal of the introduction is two-fold:

• Build credibility and a good rapport with your prospect
• Capture the prospect’s attention and set the stage for the rest of the sales demo

To ensure these goals are met, here are a few things you should mention in the intro:

• The main message: This should be your value proposition. How does your product solve the prospect’s pain points?
• To build credibility, highlight previous experience of how you’ve solved similar pain points for businesses in a similar industry and at a similar scale as the prospect.

Your introduction has to be brief, impactful, and engaging – end with a question to keep it interactive.

You can then flow into the details of your product’s benefits.

Tie your product’s features to the pain points

This is the stage where you sustain the prospect’s interest and have to build their trust and confidence that your product is going to solve their problems.

Don’t: List your product’s features and benefits in detail. That serves no purpose.

Do: Focus on the pain points of the target audience and how your product can address them, using examples and data to show your prospect the impact.

VP of Business at Mailmodo (YC S21) Zeeshan Akhtar suggests:

“If you have a software with many features, try to organize the demo into multiple sections. Don’t go too deep into any one feature and leave out the rest. Instead, create detailed videos for other features without complicating the main demo.”

Don’t: Monologue.

Do: Engage your audience by asking relevant questions or leading with a question.

Showmanship: The AHA! Moment

Now that you’ve maintained the prospect’s interest and built their trust, you need one last thing to make sure that your product is going to be unforgettable.

That’s your AHA! moment – the moment you want your customers to remember.

Here’s where you exercise showmanship!

Show, don’t tell: Think back to Apple and Nike commercials.

Showing your product’s best features in action can be really powerful – it proves that your product is an invaluable solution for their business by painting a clear picture of how it addresses their needs.

By personalizing your demo, you can show your prospects that you truly care about their business and you want to help solve their challenges. It also makes it easier for your prospects to visualize how their organization could use the product.

Storylane is a no-code product demo software that allows you to create interactive and engaging demos by just dragging and dropping visual elements.

Try it yourself👇

With Storylane, you can:

• Build a frontend copy of your SaaS product
• Stitch the pages together and create a sequential flow
• Customize the text, images, and other elements on each page
• Create a fully functioning product demo in just a few minutes of your time

Depending on your prospect’s industry and their main business challenges, you can change the screenshots or their order. You can even change the data in your product demo to ensure it’s relevant to your prospects.

Reinforce the main message and close with a CTA

When concluding your demo, reinforce the main message and emphasize the value of your product. Keep the conclusion concise and focused on the key takeaways for your prospect.

Depending on the response, include a clear call-to-action – whether it’s getting them to sign up for a free trial, scheduling a follow-up call, or the next steps to finalize the paperwork.

Examples of Effective Software Demos

Let’s take a look at some great public demos that you could take inspiration from:

Gong – Revenue Intelligence

• Hits customer pain points and highlights how the product solves them
• Offers the option for a prospect to book a personalized demo

Toplyne – PLG Growth

• Interactive demo: Led to an increase in the number of high-intent prospects
• Simple sentences and emojis: Keeps the prospect’s interest
• CTA: At the end of the demo, prospects are directed to a free trial sign-up form

Gladly – Customer Support

• Realistic interface: Helps the prospect picture themselves using the product
• Asks questions that hit pain points and highlights how the product solves them

Stairwell – Cybersecurity

• Checklist: To engage the prospect from the very beginning by gamifying the demo
• Guiding with an example: Gives prospects a clearer picture of the product in action

Ignition – Client Engagement and Commerce

• Lead Capture Form: Before the demo starts for lead nurturing and scoring
• Offering tips along the way to connect with prospects and demonstrate the product in a more engaging manner
• CTA for starting a free trial at the end of the interactive demo

These companies have created effective public demos by focusing on the product's key features and benefits, showcasing its value in a tangible way to engage and inform their audience.

Let’s go over everything you need to do to ensure your demo script stays on point!

Checklist for a Winning Software Demo Script

Refer to this checklist to make sure you don’t miss out on anything when you’re writing your software demo script!

• Know your audience: Tailor your demo to address your prospect’s specific needs and show them how your product can solve their problems.
• Start with a hook: Capture your prospect’s attention from the start with an attention-grabbing opening that highlights the value of your product.
• Hit the pain point with real-life scenarios: Show your audience how your product can help them achieve their goals and solve their problems.
• Be interactive: Engage your audience by asking questions and encouraging feedback.
• Show, don't tell: Use visual aids such as screenshots, videos, and infographics to demonstrate your product's features and benefits.
• Focus on benefits, not features: Instead of focusing solely on your product's features, highlight the benefits it can provide to your audience. Show them how your product can help them save time, increase revenue, improve their processes, or more.
• Include customer success stories: This social proof technique helps you build credibility as a reliable product, but avoid using big-name social proof. 
• End with a call to action: End your demo with a clear call to action, such as signing up for a free trial or scheduling a follow-up call. This will encourage your audience to take the next step in the sales process.
• Practice, practice, practice: Finally, practice your demo script until you feel comfortable and confident presenting it. This will help you deliver a polished, engaging demo that resonates with your audience.

By following this checklist, you can create a winning software demo script that engages your audience and helps you close more sales.

‍Crafting a demo script that converts is crucial to the sales process.

To sum it up, let’s hear from Jamie Cohen, Co-Founder at SalesCompete :

"When writing a software demo script, be mindful of focusing on the value your tool provides rather than going through a simple list of features one by one. Have an idea of the overall narrative- the story you want to tell and the point you want to get across. Ensure the script flows naturally from feature to feature, with the content and copy itself focused on telling use cases tying back to that overall narrative."

The key is to cater to your prospect’s needs as best as you possibly can and create a sales pitch that they can engage with. Remember to use clear and concise language, go heavy on the visual aids, and provide a call to action at the end of your script.

And don’t rush it: Take the time to create a winning sales demo script that truly resonates with your prospect and helps drive conversions.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."

—CHRIS LANCASTER, SUPPLY CHAIN PROJECT

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Ace Your Demo Call: 8 Tips for Effective Preparation

A demo presentation lays the groundwork for acquiring a new customer. You have their undivided attention, so make sure you're giving them the best possible experience.

What is a Demo Presentation? 

A demo presentation is a powerful tool that visually showcases your product or service to potential customers. It plays a crucial role in the early stages of the sales process, offering the opportunity to inform and persuade effectively.

Why is the demo presentation so vital in the initial sales process?

It marks one of the first personal interactions with your potential customers. Through this presentation, you can pique their interest and establish a personal rapport. By attentively listening to their needs and addressing their questions, you can lay the foundation for a successful relationship.

To help you create an impactful demo presentation and enhance your chances of winning the sale, here are 8 essential steps to follow.

• Become Familiar with Your Product
• Research Your Lead
• Produce Your Offer
• Plan Your Demo
• Take Your Presentation for a Test Drive
• Avoid No-Shows
• Prepare Your Setup
• Have a Back-Up Plan

#1 Become Familiar with Your Product

Before making any sales pitch, it's essential to have a thorough understanding of your product or service. This fundamental step is crucial as you cannot effectively sell something you're not well-informed about. As a professional salesperson, your ability to respond to potential buyers' questions is what will captivate and retain their attention.

Stay updated on all product developments, and if you ever have doubts or queries, don't hesitate to seek assistance from your colleagues or the relevant experts.

Embrace the notion of asking questions; it's better to clarify uncertainties than be caught off-guard and risk hindering the lead's journey toward becoming a valued customer.

#2 - Research Your Lead

Before delivering your demo presentation, invest time in thorough research about the individual and the company you'll be presenting to. This helps you tailor your presentation to their specific needs, making the entire experience more engaging for the potential customer.

Utilize their website to understand their core activities and explore their social media presence, reading articles and reports to gain valuable insights.

By immersing yourself in their world, you can gather relevant information to integrate into your presentation. This personalized approach creates a strong foundation for a positive relationship with the lead, increasing the likelihood of a successful outcome.

#3 - Produce Your Offer

Building on your extensive research, create an ideal and tailored offer that aligns perfectly with your potential customer's needs. Present this offer prior to the demo presentation, ensuring you provide them with something tangible to connect with.

Timing is key when presenting your offer during the demo call. Avoid presenting it immediately after your initial greeting; instead, wait until you have captured their full attention and effectively highlighted your selling points.

By waiting until the right moment, usually after you've made your presentation and addressed all their questions, you increase the chances of receiving a positive response. So, hold onto your offer for optimal timing and maximize your chances of a favorable outcome.

Also, keep your demo call short, concrete, and relevant for the lead. No one wants to waste time on something irrelevant to them.

#4 - Plan Your Demo

Ensure you have a well-defined plan outlining the key steps for your demo presentation. Prioritize and create bullet points with the important topics you want to cover, giving yourself a clear and organized overview.

While the plan serves as a guideline, be prepared for unexpected turns in the conversation. You never know what questions the lead may ask, which can influence the direction of the demo call. Stay flexible and open to new ideas as the meeting progresses. Consider the plan more like a checklist of essential points you wish to cover rather than a rigid script.

#5 - Take Your Presentation for a Test Drive

While giving the lead space for questions is important, they also expect you to take the lead and steer the meeting. To achieve this, it's beneficial to conduct a rough run-through to get yourself in the right mindset.

Rehearse your demo presentation in advance, but avoid memorizing every word.

Instead, aim to be well-prepared and comfortable with each topic you plan to cover. Focus on transitioning smoothly from one point to the next to ensure a fluent and engaging presentation, while still allowing for flexibility to address the lead's inquiries effectively.

#6 - Avoid No-Shows

Before the scheduled demo call, I recommend sending your prospect a reminder via e-mail or text - or both. 

To ensure a smooth and successful meeting, include all necessary instructions for attending the meeting in the reminder. This will prevent any confusion or practical questions that may arise. Missing out on an opportunity due to lead confusion would be unfortunate.

If suitable, consider calling the lead one day before the meeting to confirm their attendance and provide a brief overview of the scheduled topic. Mention that you'll send a reminder 30 minutes before the meeting with a link and practical information.

Taking these steps will help you avoid wasting time waiting for a prospect who may not intend to attend, ensuring efficient use of everyone's time.

#7 - Prepare Your Setup

Check up on everything before you start the meeting. Make a list of everything that should be a-okay to host the meeting. This could be: 

• Internet connection
• Screen sharing (if needed)
• A quiet room/place with no disturbances
• Your final notes

A quick tip: If you are planning to share your screen, then keep it clean. Don't have anything open that would take focus away from your presentation; for both you and the lead's sake. They should focus on what you're saying and the product only.

#8 - Have a Back-Up Plan

Having a plan B ready can save the day in case something unexpected occurs (fingers crossed it won't). This plan B should cover contingencies for technical difficulties or addressing questions you may not have immediate answers to.

By being well-prepared, you can ensure a smooth and positive experience for the prospect, regardless of any unforeseen challenges.

Example of a Plan B: In case of technical difficulties during the online demo, always have a backup platform or alternative communication method ready. If the video conferencing software encounters issues, you can switch to a different platform or quickly set up a conference call to continue the presentation smoothly.

Additionally, if you come across a question that you don't know the answer to, assure the prospect that you'll follow up with a detailed response after the meeting. This demonstrates your commitment to providing accurate information, and maintains a positive impression even in challenging situations.

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• Learning Objectives 

Demo Your Way to Success

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• Find the Differentiation 

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Prepare for Demos and Presentations

Learning objectives.

After completing this unit, you’ll be able to:

• Describe the purpose of presentations and demos.
• Explain why to plan for a presentation or demo.
• Identify and cover differentiators in your presentation or demo.
• Identify ways to cater your presentation to your customer.
• Describe the zones of attention and despair.

What comes to mind when you think about demoing solutions to customers? Demos are commonly thought of as showing products to customers to persuade them to buy. 

But presentations and demos are that and so much more. They’re also opportunities. 

• They deepen your relationship with your customer.
• They show value that’s important to your customer.
• They present messages that speak directly to your customer.
• They target your customer’s pain points while showing our solution.
• They differentiate your company and solutions from the competition.
• They explain how your company helps customers succeed.

Throughout this module, we use presentations synonymously with demos. So if we say presentations, we're talking about demos, as well.

The most important component of a successful presentation is planning. Your success is directly related to how effectively you do the following.

• Prepare your strategy.
• Identify what’s most important to your customer.
• Use tools such as demo environments that give you an advantage in the field.

Think of planning a presentation like taking a group trip to the amusement park. You arrive at the park, ready to begin your day with your favorite attraction—the haunted house—only to feel a slight sense of disappointment as you realize that it’s closed for maintenance. We don’t want you to go to the park and get caught off guard. So don’t walk through those turnstiles without a game plan. For your trip—as for your presentation—to be a success, plan ahead.

The more you prepare, the better equipped you are.

• Focus your presentation on what matters most to your customer.
• Respond to issues as they pop up.
• Visualize processes, concepts, or reference stories that serve as powerful proof points.
• Talk to your customer about pain points and opportunities affecting their business.
• Engage potential team members—such as demo engineers or specialists—early.

Find the Differentiation

One way to tailor your presentation to your audience is deep customer-centric discovery; give your customer a compelling reason to make a change. This is called differentiation, and it’s an important part of planning for your presentation. A customer’s decision to do nothing is the biggest reason you lose deals. Change is hard;it’s often easier to stay the same.

Differentiation shows your customer why your solution is more compelling than their present state or what competitors deliver. Customer-centric discovery gives you the perfect opportunity to uncover your customer’s business goals and pain points. By using this information, you can deliver differentiation with real business benefits.

What’s worse than missing your favorite ride at an amusement park? Presenting a long-winded, monotonous presentation. 

As you plan your presentation, keep in mind that you have to grab and keep your audience’s attention for them to act on your messages afterward. Think about it. If your customer doesn’t remember what you presented, then how can they act?

The attention-retention curve shows how audiences respond to presentations. It’s broken into two parts.

• The zone of attention : The time period during the presentation when you have your audience’s attention.
• The zone of despair : The time period during the presentation when your audience is least likely to pay attention.

The zone of attention is crucial to think about as you plan. For the first 3 to 5 minutes of your presentation, 70 to 90 percent of your audience is paying attention. For the last 2 to 3 minutes, 90 to 100 percent of your audience is paying attention. 

Now, let’s look at the middle portion of your presentation, which can turn into a zone of despair if you’re not careful. This is usually where you spend most of your preparation time. Unfortunately, it’s also the time when your audience is most likely daydreaming, thinking about the upcoming weekend, or what’s for lunch. Both your challenge and your opportunity is to craft and deliver a presentation that retains an audience’s attention and avoids the zone of despair.

When you plan your presentation, keep these tips in mind to maximize the time when your audience is paying the most attention:

• Get personalized recommendations for your career goals
• Practice your skills with hands-on challenges and quizzes
• Track and share your progress with employers
• Connect to mentorship and career opportunities

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Sales | How To

How to Give Product Demos That Sell + Script Examples

Published April 20, 2023

Published Apr 20, 2023

REVIEWED BY: Jess Pingrey

WRITTEN BY: Bianca Caballero

This article is part of a larger series on Sales Management .

• 1 Qualify the Lead
• 2 Send Detailed Demo Meeting Invitations
• 3 Start with Expectations and an Agenda
• 4 Build Your Company’s Credibility
• 5 Explain Your Product’s Value
• 6 Provide Use-case Scenarios
• 7 Discuss Product Implementation
• 8 Answer Questions
• 9 Establish a Post-meeting Plan
• 10 Best Practices for a Successful Product Demo
• 11 Product Demo Statistics

Product demonstrations (demos) are a key component in the sales process that let leads see your product in action. They require lead qualification, formal invites, an organized agenda, and a focus on your product’s value and uses to be effective. By doing so, demos build trust in your brand and your business’ expertise. In this article, we show you how to give a product demo (with example scripts) and suggest tools to help you get the most value out of your demos.

What is a product demo and why does it matter?

A product demo is a presentation of a tangible product or software application and is typically presented live, either in-person or via video conferencing, or through a prerecorded video. For businesses like software as a service (SaaS) companies and office equipment retailers, product demos are a crucial stage in their sales pipeline . Demos could make the difference between winning and losing a deal, so there should be extensive sales training for reps in this area.

Now that you know the definition and importance of a product demo, you can begin filling your pipeline with leads and guiding them toward this stage. Follow these nine steps on how to give product demos that sell.

1. Qualify the Lead

Before inviting a lead to a product demo, make sure this potential customer is a good fit for what you’re selling. As part of the lead qualification process, ask extensive questions during your introduction calls or through email exchanges to understand their situation and purchase timing. This helps ensure you aren’t wasting time presenting demonstrations to buyers who don’t have a need (or budget) for your products.

Pre-demo questions also help you gear your demonstration to things that matter to your leads. To best understand their needs and priorities, you can refer to these example questions below as a guide to uncover important information before a product demo:

Qualification Questions

• What is your budget for this type of solution?
• Are you the primary decision-maker for this solution, or should other people be involved in the buying process?
• What specific problems are you looking to solve?
• Are there specific features or product attributes you want to get out of this solution?
• When would you like to implement this solution?

If any answers to these questions don’t fit your pricing, product or brand attributes, or ideal timeline, consider not moving forward with the demo.

Product Demo-related Questions

• What current product or provider are you using (if any)?
• Is there anything in particular that you like about this product or provider?
• Is there anything you’d like to see improved about this product or provider?
• Do you have any concerns about making this type of change?

Focus your demonstration on addressing the answers to these questions. This will be most applicable later during the product demo, specifically in step six, when we explore use-case scenarios.

2. Send Detailed Demo Meeting Invitations

Once the lead has agreed to allow you to present your product and you’re confident they are a solid fit, the second step in learning how to do a demo is to send out the invitations. It’s essential to have anyone involved in the buying decision present at the meeting. You should have found this information when asking about “other decision-makers” or “other people involved” during step one.

In addition to the actual invite (that’s likely a Zoom or other video conferencing call), you should include an email message acknowledging your appreciation for them taking the time and showing interest in a demo. Additionally, include directions required to get on the call and a brief description of what will take place.

Below is an example template to construct this email:

Email Template

Subject: Our Demo Call Next Thursday

Hi [lead name],

Thank you for agreeing to a product demonstration. While you may or may not be the sole decision-maker for a purchasing decision, please feel free to invite any other members of your business to the presentation.

Below are the instructions for logging into the meeting:

[Include meeting instructions, links, and any other relevant details.]

Per the information you’ve provided, the product demonstration will focus on [aspects of the product you want to show and addresses the lead’s pain points]. Please let me know if you have any questions prior to our meeting.

I look forward to speaking with you soon!

[ Email signature ]

If you are meeting with them in person at their office, rather than include instructions to your meeting, ask if there’s any information they need to know about parking, entering, security, and so on. If you are hosting the in-person meeting, your instructions should include basic directions to your office building and additional details they will need to know once they arrived.

Pro tip: Scheduling a product demo can be a breeze using scheduling automation tools like Calendly. This software lets you configure a system based on your needs and around your schedule. Users can also send a link to their leads in an email or using an online button, taking them to a scheduling portal to find a time that works for everyone. Upon creating a meeting, the attendees’ calendars are automatically synced with the Calendly event.

Team scheduling portal (Source: Calendly )

Visit Calendly

3. Start With Expectations & an Agenda

The next step in exploring how to make a demo presentation is to give brief introductions once all attendees have arrived. Some teams like to bring in a product or software expert from the organization to help explain some technical aspects—the sales rep should introduce that person. This is also when you’ll review the agenda and assure everyone you will stick to the allocated time established before the meeting.

Pro tip: Some video conferencing software like Zoom has a whiteboard or note-taking feature you can use to show your agenda before starting the meeting. You can even take notes throughout the meeting to send to the attendees upon completion.

Whiteboard feature for collaboration (Source: Zoom )

4. Build Your Company’s Credibility

The first section of your product demo presentation should be an overview of your business to build brand credibility. Quickly review your founding story, the products and services you provide, and the types of customers and clients you work with. This is also an excellent time to discuss any awards and accreditations your company, product, or key personnel (such as your CEO) have received.

You can also use testimonials or customer success stories. These help expand your credibility and trust by letting your customers and the value they’ve obtained speak for you instead of you building your brand without evidence or context.

Below is a demo script template you can use:

Script Template

In line with the agenda, I’ll briefly go over a little bit about our company. We were founded in [date founded] for the purpose of [mission or other purpose statements]. In addition to [product you’re doing a demo for], we also assist with [other products or services you offer].

Over the course of [years active] years, we’ve helped a multitude of [clients or customers], including [list clientele]. Our high-quality work has [won us {awards}, helped our company grow, and kept our customers happy].

Enough about us—let’s get into why you are here today.

It’s important to keep this section brief so you can focus on the product and customer needs of your attendees. Ultimately, the presentation isn’t for you to brag about past achievements, but to show how your product can help customers achieve their goals.

Pro tip: For product demonstrations, you may need copywriting, graphic design, or video production services. Fiverr is a cost-effective platform that connects your business with talented freelancers to help in these areas. The platform makes it easy to find freelancers, assign projects, and pay them all in one place.

Popular freelance services (Source: Fiverr )

Visit Fiverr

5. Explain Your Product’s Value

Once you’ve established trust and credibility with your leads, go right into the product they want to see and share its unique selling proposition . If the product has an interesting backstory, such as a unique way it was designed or an initial purpose different from today, share that story with them so they can understand your product better. Next, go into how the product works by describing its architecture, design, and how it’s delivered and hosted.

After the baseline product description, walk through the specific features of the product. During a software demo presentation, you could show the modules, such as the home dashboard that lays out the button options for navigating the platform. You might even dive deeper and show how a data entry is made in the system, then talk about the advantages and benefits of your product’s design as opposed to others.

For example, if you were selling software, go into how it’s cloud-based so the data isn’t stored on-premise and can be automatically backed up. If you are showing something tangible, such as a multipurpose printer, go through the subfeatures of the unit to show it printing, scanning, and faxing. When you show the features of a product, focus more on the end result to help your prospect remember how your product can help address their pain points.

6. Provide Use-case Scenarios

This step is arguably the most valuable one in the eyes of your lead attendees. It is your chance to take those features you briefly showed and put them into action through real-life scenarios. Directly address a pain point or daily activity the lead or their employees face. You can refer back to the answers they gave to your demo-related questions in step one.

Let’s say you’re selling a customer relationship management (CRM) system specifically for marketing agencies. Your platform has a built-in project management and content management system (CMS) . Marketing agencies often struggle with collaboration because of the many different specialists involved, such as content developers and project managers. Some of them aren’t necessarily employees of the agency, but contractors for other companies.

Therefore, focus your use-case scenario on this pain point by showing the project management module in use. Show them exactly how it works by creating projects, adding personnel, creating and assigning tasks, uploading content and materials, then updating the project status. The point is to take the “explain product” step further by adding relevant context.

7. Discuss Product Implementation

After presenting the product features and use cases, outline the implementation process. It could be a simple one-day installation, one-week order to deliver, or more complex, like a three-month process of subscribing and then going through training. This is also an excellent time to explain any infrastructure requirements of your product.

For example, your software might only work for certain operating systems, integrate with specific tools, or be restricted to cloud or on-premise environments. If it’s an industrial printer, it may need specific space dimensions and power channels to be fully installed. On the other hand, a cleaning spray might require a certain temperature for safe storage. These details should be discussed during your presentation, along with purchase costs.

Total cost, pricing model (flat fee, per unit, per user, and so on), financing options, and any warranties, free trials, or return policies should be explained. You may also have customizable options or a tiered pricing system if the lead wants to purchase from you but needs to stay within a certain budget.

Pro tip: Download and customize our free estimate templates to quickly and consistently lay out your proposed pricing model for your product or service. Our article also comes with tips for writing estimates.

8. Answer Questions

While answering questions during a question-and-answer (Q&A) session seems simple, it’s best to anticipate what might be asked prior to the product demo. Be prepared to re-show the product in use as common demo questions involve going over a feature a lead wants to see. If a question is asked but you do not know the answer, include your response in the post-meeting plan to address it in a follow-up email.

Additionally, you can offer to set up another meeting that will address the questions or concerns they had during the initial demo you were unable to answer. You can also record a video to include in your follow-up email that answers their questions.

Pro tip: You might also get outspoken concerns during this session such as the cost or fear of change or commitment. These are considered sales objections you can easily manage by reading our how-to guide for overcoming objections in sales . You’ll learn how to take various common concerns and turn them into opportunities.

9. Establish a Post-meeting Plan

The final component of a product demo is developing a plan to move forward. Odds are, the lead won’t be ready to make a purchase decision after the demo and will need some time. You’ll need to listen carefully to the position they are in during that moment. They might need to include more people in the buying process, take the idea to the board, or learn more about the product before making any decision.

To keep control of the process, offer to send anything relevant to their current position. For instance, if they expressed interest in pricing, send a proposal or quote information . Send product information following the call if they need upper management to review anything first or want to learn more about the product. Also, reference that you’ll get answers to their unanswered questions and provide them with the next steps based on their situation.

Below is one of the product demonstration examples you can use to conclude your product demo:

I hope we addressed your questions, and concerns, and “wowed” you with what our product can do. As for the next steps, based on where you are now, I’ll send a follow-up email with [proposal, quotes, more product information, an invite to another call, and so on] for you [and/or upper management, other decision-makers, other users] to reference.

I’ll also get [answers or confirmation] to those questions you had about [unanswered questions]. Feel free to reach out if you need anything else in the meantime.

Even if the lead is undecided on a purchase decision, sending more information following the demo keeps you fresh in their minds. After a demonstration, it may still be months to a year before the decision is made, especially for high-dollar sales deals with multiple decision-makers. Don’t be discouraged, as timing can be a factor despite plenty of interest. Continuously follow up to check in with the lead and see if anything will speed up the process.

Best Practices for a Successful Product Demo

An effective sales demonstration is customized to the prospect’s business needs and process. It should show your client how they would use your product or service and how the latter can address their problems or pain points. Below is a list of best practices to meet your product demo objectives.

Gather Information About Your Customers

Discovery is an essential step you need to take before presenting your product. This involves gathering data from your current customers, market research, and potential prospects. Find out what they want in a product like yours and if other stakeholders will be present during your demo. Use the information you have gathered to establish rapport with your customers and their need for your product or service.

Highlight Important Points

At some point in your demo, your prospect might be distracted and miss some important points of your presentation. To regain their attention, you can pause for a moment, address your prospect by name, and briefly highlight your point.

Keep Your Mouse Under Control

During your presentation, your prospects will be following the movements of your computer mouse. Avoid jerky and unnecessary movements and only move your cursor when needed, like when you want to show how to execute a command.

Manage Your Time Wisely

Most modern buyers research your product before scheduling a demo and are likely looking into another brand. That said, it is best to keep your presentation short and simple by tailoring it to their needs and pain points. While demos usually run for 30 to 60 minutes, the ideal time for one is 15 minutes or less.

Be Prepared for Fails & Crashes

When you give a software demo, you are bound to encounter fails, bugs, and app crashes. Prepare yourself to deal with these contingencies by opening in advance the apps or pages that take a while to load. When any of these things happen, it is best to tell the prospect the truth about what’s going on. You can also use such an instance as an opportunity to walk them through the process of contacting your support team.

Record Your Demo

When you record your live demo, you can replay it to review your performance and refine your technique in closing deals. You can also use prerecorded demos as a tool to market your product and to screen qualified prospects. It will encourage prospects who are genuinely interested in your product to get in touch with you.

Key Product Demo Statistics

Whether you’re conducting a live presentation or recording a demonstration video, these statistics show just how valuable product demos are and objective ways to optimize them:

In 75% of situations in small businesses, it takes more than three days between a demo request & the actual demo.

Takeaway: As mentioned in the previous section, customers nowadays do their own research on multiple products before attending a demo session. It is best to shorten your response time to a demo request so you can get in touch with your prospect quickly and find out how to address their business needs.

(Source: Navattic )

A standard sales demo lasts 30 to 60 minutes.

Takeaway: Demos don’t need to be as comprehensive as product training. Keep your presentations shorter by focusing on the product features relevant to your prospect’s needs.

20% of prospects engage with products via interactive demos.

Takeaway: Interactive product demos are a great way to let prospects engage with your product without the lengthy setup process. The rise of this engagement process shows users are looking for ways to try a product before they commit to a paid subscription.

96% of users have watched an explainer video to gain information about a product or service.

Takeaway: An overwhelming majority of customers and internet users watch an explainer video to learn more about a product or service. In addition, 89% of them said that doing so helped convince them to make a purchase.

(Source: Wyzowl )

36% of marketers used product demo videos in 2022.

Takeaway: Business marketers create various videos, and prerecorded product demos were among the most widely used last year. As mentioned in the previous section, demo videos are useful not only for marketing, but also for screening prospects.

Bottom Line

Business owners and sales management personnel must develop compelling product demo procedures to convert interested leads into potential buyers. This stage of the pipeline helps prospects gain confidence in your brand and see how your product will help them achieve their goals. By using our guide on how to give a product demo, product demonstration examples, and recommended software tools, you will close more deals and help your business scale.

About the Author

Find Bianca On LinkedIn

Bianca Caballero

Bianca Caballero is a subject matter expert at Fit Small Business who covers Sales and Customer service topics. Prior to working at FSB, she was in field sales and territory management. When she launched her career as a writer, she worked with companies from the US, Australia, and China. At present, she uses her 12+ years of writing experience to provide FSB readers with the best answers to their questions.

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Product Demos: The Different Options and Their Benefits

Updated on July 14, 2022.

Want to make a bigger splash with your prospects?

Nah, we’re just kidding. We obviously know that you do. Who doesn’t want their prospects to enjoy buying from them?

Probably sociopaths. That’s who.

But for everyone else, the most effective way to showcase your product’s value in today’s SaaS sales ecosystem is by offering quality product demos. 

And you can trust us. Because we’re obsessed with demos.

What are demos?

• Interactive product demos

Pros of interactive product demos

Cons of interactive product demos.

• Interactive product tours for marketing

Pros of product tours for marketing

Cons of product tours for marketing.

• Pre-recorded sales demo video

Pros of sales pre-recorded demos

Cons of sales pre-recorded demos.

• Marketing product demo videos

Pros of marketing product demo videos

• Cons of marketing product demo videos 
• Product presentations

Pros of sales product demo presentations

• Cons of sales product demo presentations 
• Live product demos
• Pros of live product demos  
• Cons of live product demos  

The best demo option in 2022

Faqs about product demos.

• How do I give a SaaS product demo?

How do you present a product demo?

How do i create an interactive product demo, why are product demonstrations important.

A product demonstration , or product demo, is a presentation where a team member (usually a sales rep) demonstrates the value and benefits of a product or software to a prospect.

Showcasing your product’s value early should be an integral part of your sales process . Consider this:

The focus on value shouldn’t come to anyone as a big surprise. People who are interested in buying a new software want to see the product, learn how it works, and understand how it’ll benefit them. They have pain points they are working to solve and need to see how your product can help solve them.

That’s why the demo’s main goal is to show how your product (and its features) solves your prospect pain points, and to position your solution as the most efficient tool to achieve this goal. Many reps also use sales demonstrations as part of their buyer enablement strategy to help customers navigate the buyer journey.

But what’s the best way to present your product so that customers learn its value and become ready to buy?

Great question, random person on the internet. It’s a difficult thing to do—even for Boromir.

Sorry, we couldn’t resist adding this sales meme .

Anyhow, let’s go through these one by one and understand their pros and cons.

1. Interactive product demos

An interactive demo is a software demo that allows prospects to interact directly with it, giving them a demo experience that’s closer to the experience they’ll have when they use your product.

Interactive product demos often include built-in guides that direct prospects through the product demo so that they can enjoy the demo with or without the assistance of a sales rep. 

If you’re using an interactive demo software like Walnut, these demos are also really easy to build, customize, and share so that you can send the perfect demo for each prospect regardless of where they are in the sales process. 

For example, SDRs can send links to a mini interactive demo in their cold outreach or their schedule a demo email template while AEs can send or share more thorough sales demos in their demo follow-up emails when prospects are more serious.

And once you send your demo to your prospect, you can track how they engage with it, who they share it with, and which parts they enjoy the most. This will help you optimize your sales process as you move forward.

• Closer to actual experience: Prospects get the demo experience of clicking through your product.
• Personalized: Reps can easily add the prospect’s name and company to give the feel of how the product will look.
• Focused: You can tailor your demo to meet the customers’ specific pains. 
• Save time and money: No need for developers or production teams to create a high-quality demo.
• Easy to create and customize: Quickly create interactive demos with demo maker software .
• Scalable: Once you’ve created one demo “template”, duplicate (and edit) your demos easily.
• More engaging for prospects: Allows prospects to click through themselves and focus on what’s interesting to them.
• Shareable: Instead of leaving a demo leave-behind, send prospects the demo itself to share with colleagues.
• Can be used throughout sales process: Give your buyers a chance to see the product ASAP.
• Provides key data and analytics: Track key metrics to optimize your sales process.
• Requires product demo platform: While it’ll save you time and money in the long run, you’ll need to start using a demo platform to create interactive product demos.

2. Interactive product tours for marketing

A product tour for marketing is usually a short (or more in-depth) interactive walkthrough of your product that showcases it’s value.

This method of marketing is called product-led growth and is a great way for SaaS companies to let top-of-the-funnel prospects fall in love with their product. You do this by giving them the chance to experience it for themselves directly on your website.

Marketing teams can embed an interactive tour on their website or in their marketing materials and use it to gather leads. This can help your prospects quickly understand your product’s value without needing to first book a meeting.

• Let prospects try before they buy: Buyers love to try products out for themselves to see if they enjoy using them. 
• Engaging: Allows prospects to click through themselves and focus on what’s interesting to them.
• Provides key data about your leads: Gather leads and track how they use your product.
• Learn about your product: Track which features your prospects click on to understand what’s resonating with your audience.
• Requires product demo platform: While it’ll save you time and money in the long run, you’ll need to start using interactive product demo software to create product tours.

3. Pre-recorded sales demo video

A lot of sales professionals will use pre-recorded product demo videos during their call with prospects. 

The goal of this kind of video is to demonstrate the product’s value while showing it on the screen. In other words, it’s kind of a product walkthrough that explains how some of the product features solve a prospect’s pains and bring them value. 

During these demos, the sales rep will explain the product’s value verbally while illustrating how the software enables it. 

The main issues with this type of demo is that it is unable to be customized for specific use cases and can’t be personalized for each buyer. In addition, the prospect would usually expect to try the product and to see it live at some point in the process.

• Not super expensive: Doesn’t require a full production and can be done in-house.
• Focused: Zeros in on specific pains.
• Failure-free: Since the demo isn’t happening live, there are no risks of bugs and updates.
• Time-consuming: Needs to be re-created over and over again.
• Not customized: Generally doesn’t show only the relevant features that each prospect wants to see.
• Not personalized: Rarely includes the prospect’s brand assets.
• Not interactive: The prospects don’t see the product live and can’t try it.
• Not engaging: Prospects have to simply sit and watch. They can’t request the presenter to focus on specific features.

4. Marketing product demo videos

A marketing product demo video is usually a short clip that features your product value. 

The goal is to push the visitor to purchase a plan, start a free trial, or request a demo . They can be animated, text-based, or show real-life use of the product. They’ll in general show the product value while explaining how it solves the specific pains of the target audience. 

Since these videos address a wide audience (which is what marketing is about anyway), they’ll usually have an entertaining aspect and will be easy to understand even for people who aren’t familiar with the industry or technology. 

This kind of video is great to attract the attention of the prospects , explain the value of the product, and create awareness. 

However, while they’re a great asset for top-of-the-funnel leads, they aren’t the most efficient tool to close deals that require financial commitments. Advanced stages in the sales process require more advanced SaaS demos that the sales team will handle

• Easy to understand: While hard to do, engaging product videos can show your product in an entertaining way.
• Re-usable and multifunctional: You can use them on the website, for user acquisition/lead generation purposes, email marketing, and more. 
• Benefit brand awareness: If done well, videos can help raise brand awareness.

Cons of marketing product demo videos 

• Expensive: They generally require full production, which can be very costly.
• Not interactive: Videos need to be very captivating in order to engage an audience, and product videos rarely are.
• Not precise enough: Most prospects would want to understand the product more in-depth and even try it.

5. Product presentations

A cheap and efficient way of presenting a product is by using a good old Powerpoint or Google Slides presentation. 

This allows the sales rep to create templates for each vertical or use-case of prospects that they can edit by themselves. Demo presentations also allow a more readable and easy-to-digest format. They’re meant to be scalable and straightforward. 

Basically, presentations have a lot of good s(l)ides but there is one major downside: The prospect doesn’t get to know the product—and this can feel not reliable. 

In other words, the problem is that product demos should be about demonstrating a product/software not presenting it—a small nuance that means a lot. That said, they can be a great tool to use between the cold outreach stage and the live demo stage, but they can’t replace the demo itself. 

• Time-saving: Presentation tools are easy to use and to duplicate.
• Resource-saving: Everyone can do it. They don’t require the need for technical help.
• Personalized: Each prospect can get a personal presentation featuring their brand.
• Focused: Each prospect gets a tailored answer for his needs.

Cons of sales product demo presentations 

• Doesn’t show the product in action: While you may show screenshots and even GIFs of specific features, it’s not covering the full scope. 
• It’s boring: When’s the last time you sat through a slide deck presentation? Now imagine one that’s about a SaaS product. 
• It doesn’t do your product justice: Your product is rich and your UI may be amazing, but your prospect will never know.

6. Live product demos

Live product demos are one of the most standard ways to demonstrate a product/software. 

Sales pros simply explain the value of their product’s features while using it in real-time in front of the prospects—via a conference call tool that’s part of their sales tech stack or face-to-face. 

This kind of demo allows you to walk the prospect through your real interface, at your rhythm. In addition, it generates more trust to see a live product than a video or something else. 

However, live demos are notorious for bugging. Software updates, internet connectivity issues, product bugs, and more can lead to some really awkward moments for the sales rep.

Likewise, it can pose security risks by opening up the potential for data leaks, privacy breaches, and other sharing of confidential information. 

Pros of live product demos  

• Creates trust: The prospect sees the actual product in action. 
• Time-saving: You just have to show the product as is, no need to record or customize anything.
• All encompassing: You can show all the features the prospect wants to see.

Cons of live product demos  

• Not personal enough: If you want to customize your product for each prospect you’ll need to require help from the dev and design team which is time and resource-consuming.
• Bugs and updates: Sh*t happens. If your product crashes in the middle of a demo, it’s hard to recover from it.
• Overwhelming: Rich software can be overwhelming for prospects looking to answer specific needs. 
• Security concerns: You may unintentionally leak customer information or share confidential data.

Based on everything we discussed here, it’s no surprise that SaaS companies are flocking to product demo platforms like Walnut to supply them with highly converting product demos or product tours for marketing .

Not only can Walnut provide you with better demos for use throughout your B2B sales funnel , it is also leading the fight to optimize the otherwise painful B2B buying process.

Consider these stats:

So start making your prospects love buying from you by showing them what they need to see early on. This way, you’ll meet your quotas quicker and they will buy your SaaS product quicker and be able to move on with their lives. 

It’s truly a win-win.

So to sum it up:

Cons of creating your interactive product demos with Walnut? 

• Couldn’t find any. Maybe their marketing is a bit too humble. 

How do I give a SaaS product demo ?

There are many ways to demonstrate your SaaS product.

But the best solution is to create a completely safe demo environment that prevents crashes and data leaks.

If you created your product demo with a demo platform like Walnut (wink, wink), you can simply send your prospect a link that they can use to walk through your product on their own. You can also schedule a demo call with your prospect and go through the demo together.

One way to create an interactive product demo is by using a demo experience platform like Walnut. Our platform lets you create interactive product demos without the need to code.

A product demonstration is a key part of the sales process. This is where your prospects can experience the product for themselves and understand the pains this product solves.

What are you waiting for? Revolutionize your sales by clicking that “Get Started” button.

Create demos your prospects will love today.

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The Ultimate Guide to Sales Demos That Close Prospects

Learn how to create and implement sales demos for your team that will help you close more deals.

PERFECTING THE PITCH

PandaDoc and HubSpot came together to give you an actionable guide, scripts, and templates for closing the toughest sales deals.

Updated: 11/03/21

Published: 06/20/19

Have you ever considered buying a product or signing up for a service but felt you needed to see that product or service in action prior to making your decision? Maybe because you were unsure of how it actually worked or you didn't know whether or not if would solve a challenge you were facing.

What Is a Sales Demo?

Sales Demo Basics

Sales demo steps, sales demo best practices.

That's where a sales demonstration comes in handy.

What is a sales demo?

A sales demonstration, or a sales demo, is when a sales rep delivers a presentation to a prospective customer to show them the features, capabilities, and value of the product or service. The purpose of a sales demo is to close a deal.

Before we dive into the sales demonstration process, let's look at the difference between a sales demo and a product demo, as they're often confused terms.

Sales Demo vs. Product Demo

To reiterate, a sales demo is the process of providing a prospect with a demonstration of your product or service. A product demo is the same process but it involves a current customer .

The point of a sales demo is to create a sale whereas the point of a product demo is to show an existing client how to use the product or service they already invested their time and money in.

Now, let's answer a few more questions that may come up as you begin thinking about your business's process and as you prepare to start delivering demos to prospective customers.

Use HubSpot's Sales Hub to organize and manage all aspects of your sales processes including your demos.

Who delivers a sales demo?

At virtually every company, a sales rep will deliver a demo to the prospective customer.

Why deliver a sales demo?

You deliver a sales demo to close a deal. With a sales demo, you're showing a prospect exactly how your product or service meets their specific needs and can mitigate any pain points and issues they're experiencing. This makes your prospect want to buy your product or service (or at least want to learn more about it so they can convert later on).

When do you deliver a sales demo?

Sales demos typically occur after a visitor becomes a lead. Depending on where a prospect is in the buyer's journey, there are a few specific points in time when you might deliver a sales demo (or ask if your prospect is interested in a demo).

• When a visitor completes a micro conversion (signs up for your newsletter or requests more information)
• When a lead contacts a member of your sales team to learn more about your product or service
• When a lead requests a consultation

How do you deliver a sales demo?

There are a number of channels through which you can deliver your sales demos. You might offer your prospects different options to be flexible and meet their needs.

Ensure you have all of the tools needed to offer these sales demo delivery methods. For example, if you decide to deliver a sales demo via video chat, make sure you have access to software like GoToMeeting or Zoom , which allow easy screen share, face-to-face video chat, messaging, call features, and more.

Here are some more examples of common sales demo delivery channels:

• Automated/ pre-recorded video
• Live video chat
• Research your prospect
• Confirm the sales demo
• Plan your sales demo before the meeting
• Humanize the sales demo
• Set an agenda for the demo
• Summarize past conversations
• Provide background
• Explain the product or service
• Address any questions the prospect has
• Set expectations for next steps

1. Research Your Prospect

The first step in the sales demo process is to research your prospect. As the rep who's delivering the demo, you should have a deep understanding of the prospect's needs and pain points as well as what it is the company they work for does.

This will allow you to tailor and customize the demo to the prospect's specific needs and situation, which is a critical component of a successful sales demo .

2. Confirm the Sales Demo

A sales demo is something that's almost always planned in advance — so it's important to remember to confirm the demo prior to it happening. Make sure the planned time of the demo still works for the prospect and give them a window to postpone if they've accidentally double-booked or if something else came up.

Send a calendar invite as soon as you've confirmed the date and time of the demo (don't forget to include any dial-in information if needed). Ask if anyone other than the person (or people) you listed on the invite will be attending so you can add them. Then, follow up with a confirmation email the day before, or a few hours prior to, the demo.

Use free scheduling software to efficiently plan, organize, and manage all of your meetings.

3. Plan Your Sales Demo Before the Meeting

There are many ways to plan your sales demo in a way that will enhance it and make it more engaging depending on the channel you choose to present through.

For example, share your screen during the call with tools like the ones we mentioned above , create a personalized slide deck (with a tool like Canva) , and have any relevant links loaded and ready to go in tabs on your browser to reference so you can easily incorporate them throughout the presentation. Examples of these resources include a customer case study, an informative infographic, and any other web pages, like your testimonial web page, you think may come in handy during the demo.

You should also prepare statements around each tool or service you plan to show your prospects as well as any tie down questions — which spark agreement and invite the prospect to better define the value of a given tool or solution for their business — to ensure your prospect is following along and understanding the given information.

Plan tie down questions for each tool or section in your demo to ensure your prospect is following along, understanding your descriptions, and grasping how these tools can help them solve their problems. You want to lay out a clear path from A to B so they can envision the way your product or service can resolve their challenge.

4. Humanize the Sales Demo

If you start the demo with, "Hi. I'm Kristen ... Let's start the sales demo now!" you officially sound like a sales zombie.

To avoid coming off as a pushy, untrustworthy, and possibly unpleasant, ensure you're personable and show your caring, human side at the beginning of the call. After all, at this stage in the sales cycle, you and the prospect probably don't know each other that well. You might ask the prospect how they've been, how their latest project went, if their dog is finally potty trained, whatever. Time is precious, but so is rapport.

And rapport does not stop here. Build it at the beginning of the call and ensure it's continually injected throughout all other parts of the sales demo as well to establish a human and trusting relationship.

5. Set an Agenda for the Demo

Your sales demos should always follow an agenda. Prospects should be informed of this agenda prior to the demo beginning and can also be reminded of which stage of the agenda they're actually in throughout the demo. This sets expectations and keeps everyone organized and on task. Knowing what will happen during the demo will put the prospect at ease.

Emphasize there will be time at the end of the demo for the prospect to ask detailed questions (but you can also stress questions are welcome at any time).

6. Summarize Past Conversations

As you begin presenting the demo, mention any past conversations you've had with this specific prospect. This will remind them why they needed your assistance to begin with, why they considered doing business with you in the past, and how you determined you can help them during any previous conversations.

One way to neatly do this is by outlining the prospect's goals, plans, challenges, and timeline (GPCT) . Once they confirm this information is right, you can use this presentation slide (or brief discussion) as a springboard to jump into the meat of the demo.

7. Provide Background

As a rep, gaining the trust of the prospect is a critical component of closing any deal. To do this, provide some background information about your company. This will establish your company as a reputable and innovative potential partner for the prospect.

The ticket here is avoiding generic babble and incorporating specific facts about your company and it's products/ services that align with the needs of the prospect and their company.

7. Explain the Product or Service

Now, it's time to explain your product or service. When doing this, you'll want to ensure the explanation is both specific and tactful.

Start with an overview or the product and it's basic features. Explain why this product exists, and link it to the prospect’s needs (which you already confirmed with the GPCT) . Each feature being presented in the demo should tie back to why the product is the best solution for the prospect's challenge.

Next, bring in the "wow" factors. This should answer the question, "What unique value does the product offer?"

This is where personalization is key. For example, if a HubSpot prospect mentions they want to improve their blog's SEO, you could feature the SEO, Content Strategy, and Keywords tool . You can also always refer back to any previous conversations and plans you worked on with the prospect during earlier conversations and ask a tie-down question to ensure you're all on the same page at this time as well.

Furthermore, if your company provides excellent customer service to help with the onboarding process and beyond, include that information in this part of the demo. Knowing help will be available when needed does wonders to reassure a doubtful prospect.

9. Address Any Questions the Prospect Has

As mentioned, you'll want to ensure every demo has time for Q&A at the end of the demo. Throughout the demo, try to anticipate possible objections the prospect might have by listening to their tone and even watching their facial expressions (if they're on a video call or meeting in person).

By picking up on these emotions and concerns, you can frame your responses and answers in a more personalized way. You can also determine whether or not you should pull out that extra infographic or show an example of a customer successfully solving the same problem using the tools being referenced. This builds social proof , credibility, and shows the prospect that others have succeeded by partnering with you.

10. Set Expectations For Next Steps

Whew! You've officially completed the delivery of the sales process. Now, the big question: Is the prospect interested in moving this conversation forward to possibly make a deal?

Let the prospect know upfront what's required on their end for the solution to be successful. For example, show a final slide to summarize the discussion in terms of the prospect’s necessary commitment, skills, time, willingness to learn, and budget for the solution to be a worthwhile investment for them.

If they're interested in learning more or keeping the conversation going, you can set up a follow-up conversation. Or — even better — if the demo was highly effective in convincing the prospect, it might be time to begin a closing sequence to complete the deal (yay!).

There are some best practices you'll want to make sure you follow and consider while working on your sales demos to meet the needs of your clients and develop a consistent, effective, and repeatable process for you and your fellow reps.

Personalize the Sales Demo

Personalize the sales demo to fit the needs of the specific prospect you're speaking with. You always want to distill your demo down and customize it to your audience's situation with only the essential information they need.

To do this, make sure your demo demonstrates the ways your product is suited to address their pain points and meet their needs. Prospects and customers only care about the features that impact them in a positive way, so you'll want your demo to highlight those.

Always Explain "Why"

With everything you present and share throughout the demo, you must explain the "why" behind it. Why is your product better than your competitor's products? Why is your product or service ideal for managing the prospect's issue? Why should your prospect want to do business with you? Why do your current customers love your product?

These are the types of points and comments that may just move your prospect from an interested lead to a new and loyal customer — they differentiate you from other companies and make your demo significantly more convincing.

Remember To Be Adaptable

The sales demo steps are a bit like an adaptable script you can refer to and pull from to ensure you're providing all prospects with an on-brand, consistent, and professional experience.

You can also make sure you run through various situations regarding the reasons why prospects might need your product or service and how it can help them with your sales manager so you're ready for all scenarios. Additionally, you might choose to review some possible questions the majority of prospects currently ask the rest of your team so you're ready to provide quick, helpful, and impactful responses on the fly.

And remember, every interaction, prospect, company, and situation is unique, so prepared to adapt the demo as needed. Your job is to meet your prospect where they are to show your support, flexibility, and commitment to their success.

Prior to, during, and after the delivery of any sales demo, it's critical you listen to both the prospect and your fellow reps.

You need to listen to your prospect's needs, pain points, concerns, questions, hesitations, and positive or negative feedback. This will allow you to customize the demo and all future conversations to fit their needs and tailor the points you make during the demo to highlight the ways your product can resolve their challenges.

Additionally, you need to listen to your fellow reps. Your demo process is ever-changing and you're the group people who are actually working with prospects, conversing with them about their issues and needs, and delivering the demos every day.

So, who better to ask for feedback on the current demo process (what should stay the same and what could be improved) than the other members of your team? Because, maybe they've uncovered something you've never thought about or encountered (and vice versa).

Include Real Data

Data speaks volumes about your products, services, and ability to positively impact your customers. As we mentioned earlier, in your demos, don't be afraid to include real data about your company's success, the percentage of current customers who have solved problems similar to those of your prospects with your product or service, and more.

If a prospect asks for specific information about one of your product's capabilities, you can also pull in real data about the ways in which your solution works and functions.

Begin Creating Your Sales Demo Process

The demo is to sales what the climax is to a movie — this is the part where all the action has built up and resulted in one big moment where everything comes together.

That's why it's so important to get the demo right. Take the time to prep, understand your prospects, and determine how to tie your product back to the prospect's needs and challenges. This way, it'll be smooth sailing and improve the likelihood of closing a deal.

Don't forget to share this post!

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How to run a demo meeting.

Successfully running a demo meeting involves preparing an engaging presentation that clearly showcases your product or service, thoughtfully addressing potential client needs, and incorporating time for questions and discussion.

• Last Updated: February 29, 2024

A demo meeting, also known as a product demonstration or presentation, is a meeting where a company showcases its product or service to potential clients or customers. The purpose of the demo meeting is to provide a hands-on experience or visual presentation of the product’s features, benefits, and functionalities, allowing the potential buyers to understand how it works and how it can meet their specific needs. This meeting is often used as a sales and marketing tool to generate interest, build trust, and secure new business opportunities.

What is the purpose of a Demo Meeting?

The purpose of running a demo-meeting as a leader is to showcase the potential of a product or service to stakeholders or potential customers. It allows the leader to provide a live demonstration of the features and benefits, answer questions, address concerns, and gather feedback to make necessary improvements before launching or finalizing the offering.

How To Run A Demo Meeting: Step-By-Step

Step 1: establish the meeting’s objective,, step 2: identify the participants,, step 3: schedule the meeting,, step 4: preparation for the meeting,, step 5: send pre-meeting information,, step 6: conduct the demonstration,, step 7: engage the participants,, step 8: address questions & concerns,, step 9: recap the meeting,, step 10: follow-up,, step 11: analyze feedback & improve,.

The purpose of a demo meeting is to showcase a new product or discuss its benefits. Key points to cover include product features, how it solves customer problems, and any unique selling points that differentiate it from competitors.

It is important to invite decision makers and key team members who can provide valuable insights during the demo meeting. Their presence will help ensure that all perspectives are considered and informed decisions can be made.

To ensure everyone can attend the meeting, leverage scheduling tools or software to quickly find a mutually convenient date and time. Then, send out meeting invitations to all participants for seamless coordination.

Have you tried our Meeting Notes Software, yet?

Want to run a better meeting? Try ZipDo, our Meeting Note Software.

In addition, assign specific roles and responsibilities to team members, allocate sufficient time for discussion and decision-making, and anticipate any potential challenges or questions from attendees. Thoroughly prepare and familiarize yourself with the product/service demo, ensuring smooth execution during the meeting. Test all tools and equipment beforehand to avoid any technical difficulties during the presentation.

ZipDo, our creation, makes team meeting preparations effortless by providing a centralized location for all information from previous meetings. Meeting leads can easily access this data, including agendas and notes, ensuring a well-prepared and comprehensive meeting agenda.

Sharing the agenda and necessary materials prior to the meeting allows participants to familiarize themselves with the topics and come prepared, improving the overall effectiveness and productivity of the meeting.

At the start of the meeting, provide an introduction to the product/service being presented. Utilize visual aids or interactive demonstrations to effectively showcase its unique features and emphasize the valuable benefits it offers.

It is crucial to promote open dialogue and engagement in the meeting by actively involving participants in discussions and encouraging them to ask questions. This will help ensure that everyone comprehends the product/service being presented.

Create an open dialogue to encourage participants to voice concerns and ask questions. Respond with clear and accurate answers to establish transparency and foster trust among all parties involved.

Summarizing the key points covered in the meeting ensures that all participants have a clear understanding of the presented demo, its objectives, and what needs to be done next for the project’s success.

After the meeting concludes, it’s crucial to follow up with the participants, whether through a thank you email, sharing extra information, or scheduling individual meetings for further discussion if required.

Collect valuable feedback from attendees on the effectiveness of the demo and the meeting overall. Utilize this input to enhance future demo presentations and address any shortcomings with the showcased product or service, if required.

Questions to ask as the leader of the meeting

1. “What problem does this product/service solve?” – This question helps the leader understand the value proposition of the product/service and how it addresses the pain points of potential customers.

2. “How does our product/service differentiate from competitors?” – This question enables the leader to identify unique selling points and competitive advantages that set their product/service apart from alternatives in the market.

3. “Who is our target audience?” – Understanding the target audience helps the leader tailor their marketing strategy, positioning, and messaging to effectively reach and resonate with the right customers.

4. “What specific features or functionalities does the product/service offer?” – This question allows the leader to grasp the core features and capabilities of the product/service to effectively communicate its benefits to potential customers.

5. “What is the pricing model?” – Understanding the pricing structure helps the leader assess whether it aligns with the value provided and whether it is competitive in the market.

6. “What implementation or onboarding process is required for customers to start using our product/service?” – This question helps the leader understand any potential barriers or challenges customers may face when adopting the product/service, allowing them to prepare effective support and resources.

7. “What metrics or success indicators demonstrate the effectiveness of our product/service?” – This question allows the leader to understand the key performance indicators that can be used to measure the success and impact of the product/service on customers’ objectives or goals.

8. “What kind of support or customer service do we offer?” – Understanding the available support channels and resources helps the leader assess the level of customer care and assistance that can be provided after the sale is made.

9. “Are there any limitations or known issues with the product/service?” – This question helps the leader address potential concerns or challenges that customers may raise, allowing them to provide transparent and honest information.

10. “What are the next steps after this demo-meeting?” – This question ensures clarity on the subsequent actions required, whether it’s a trial period, negotiation, contract signing, or any other steps in the sales process.

Learn how to prepare a Demo Meeting

As a leader preparing a demo-meeting agenda, it is important to outline clear objectives and goals for the meeting. Identify the key points that need to be covered and set a realistic timeline for discussion. Consider including time for a brief introduction, a demonstration of the product or service, and a question and answer session. This will help ensure that the meeting stays focused and productive.

Exemplary Agenda Template For: Demo Meeting

During a demo meeting, it is essential to discuss the features and benefits of the product or service being demonstrated. Address any specific concerns or objections raised by the audience, highlight competitive advantages, and showcase real-life use cases. Emphasize how the offering solves a problem or helps achieve goals, ensuring a clear understanding of its value proposition.

Software tools to facilitate a Demo Meeting

Software enables leaders to run demo-meetings smoothly and effectively. With features like screen sharing and video conferencing, leaders can easily share presentations, demos, and products with their audience in real-time. They can also gather feedback, answer questions, and make necessary adjustments on the spot, saving time and improving the overall meeting experience.

Our Recommendations:

• Meeting Management Software : A software that can help you organize your meeting workflow
• Meeting Agenda Software : A software that helps you to collaboratively create meeting agendas
• Meeting Notes Software : Software that allows you to create notes during meetings

In conclusion, running a demo meeting is a crucial step in the sales process that can greatly impact the success of your business. By following the steps outlined in this blog post, you can ensure that your demo meetings are effective, engaging, and leave a lasting impression on your potential clients. Remember to thoroughly prepare, tailor your presentation to the client’s needs, and focus on creating value and addressing their pain points. Additionally, always seek feedback and continuously improve your delivery to enhance the overall experience. By mastering the art of running a demo meeting, you will undoubtedly increase your chances of converting prospects into loyal customers and driving business growth. So, go ahead and confidently dive into your next demo meeting, armed with the knowledge and strategies shared here.

Jannik Lindner

I'm jannik and i write on meetingfever about the experiences from my career as a founder and team lead. if you have any questions, please contact me via linkedin., popular questions.

A demo meeting is primarily designed to present a new product, service, or feature. It allows individuals or companies to showcase what they have developed and explain how it can be beneficial to potential users or clients.

A demo meeting is generally attended by potential customers, clients, stakeholders, or team members who are interested in understanding the product or service being demonstrated.

The length of a demo meeting can vary depending on the complexity of the product or service being demonstrated. However, most demo meetings tend to last between 30 minutes to an hour.

A demo meeting usually starts with a brief introduction followed by the main demonstration of the product or service. There is often a question and answer session towards the end, allowing attendees to gain further clarity about the product or service being demonstrated.

To ensure your demo meeting is effective, clearly outline the purpose and agenda of the meeting in advance. Make sure your presentation is concise, engaging, and addresses the benefits/uses of your product or service. Always be prepared to answer any potential questions that may arise.

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How to Do a Demonstration Speech | ESL Presentation Lesson

Delivering an effective demonstration speech is a skill that transcends language barriers. It is a type of speech that you want your ESL students to be able to do in order to become better English speakers and communicators. In this article, we will delve into demonstration presentation, learning what it is, why it is important, and how you do it. With our easy breakdown of this type of speech, you’ll be able to give an awesome ESL speaking lesson focusing on presentations.

• Demonstration Speech

A speech is a spoken communication delivered by a person to convey a message or express thoughts, often in front of an audience. It involves organized and purposeful verbal expression to inform, persuade, or entertain. There are many different types of speech, including informative , persuasive, motivational, impromptu, expository, and debate. And demonstration presentation is also one of them.

What is a Demonstration Speech?

A demonstration speech is a form of presentation where the speaker explains a process or activity, accompanied by a live demonstration. The primary objective is to educate and enlighten the audience on the steps involved in a particular task or the functionality of an object. In simple terms, the speaker wants to inform or illustrate something.

Key Elements of a Demonstration Speech

Here are the three most important elements of a successful demonstration speech:

• Clarity in Explanation: A successful speech relies on clear communication, avoiding jargon, and using simple language. This is especially important in an ESL context.
• Engaging Visuals: Incorporate visual aids to enhance understanding. Whether it’s slides, props, or multimedia, a visual component adds depth to your presentation.
• Sequential Flow: Ensure a logical flow of steps. Organize your speech in a sequential manner, allowing the audience to follow along effortlessly.

How to do a Demonstration Speech

The following are the basic steps of giving a demonstration speech.

Introduction: Begin with a Hook

A compelling introduction sets the stage for your demonstration. Begin with a hook that captures your audience’s attention. A nice hook gives your audience a reason to listen to you. Then, provide a concise overview of what you will be demonstrating.

Body: Actual Demonstration

Break down the process into distinct steps, providing a detailed explanation for each. Use clear and concise language, reinforcing key points with visual aids. Be mindful of your pacing, allowing the audience to absorb information without feeling overwhelmed.

Encourage audience participation by incorporating interactive elements like hands-on activity. Engaging your audience fosters a dynamic learning environment.

Summarize the speech topic and what the audience learned. You may include a Q&A session to address their questions.

How to Prepare a Demonstration Speech

Keep these two things in mind when preparing your demonstration.

Choose the Right Topic

Selecting an appropriate topic is essential to a successful speech. Consider your audience’s interests and proficiency level in English. Opt for topics that resonate with them and align with their learning objectives.

Plan and Practice

Thorough preparation is the key to a flawless demonstration. Break down the process into manageable steps, ensuring each step receives due attention. Rehearse your speech multiple times to iron out any potential hitches.

Demonstration Speech Lesson for ESL Students

Learning how to do a presentation is very important for ESL students. A great way to teach them how to do it is by making them actually do one. Assign your students with a demonstration presentation project.

Presentation Project

You will need to divide these different steps into separate classes depending on the duration and schedule of the lesson. Plan the project accordingly so you can cover all of these elements.

• Objective : The goal of this project is to enable ESL students to deliver a clear and effective speech on a simple topic of their choice, applying the principles and structures discussed in class.
• Topic Selection : Students choose a simple and practical topic for their speech. Topics can include cooking a dish, creating a craft, performing a basic task, etc. Encourage variety and creativity in topic selection.
• Outline : Provide students with a template for a speech outline.
• Visual Aids : Emphasize the importance of visual aids and make sure students prepare any necessary visual aids, such as pictures, diagrams, or objects, to enhance their presentation.
• Language Practice : Review and practice using sequencing words and phrases (e.g., first, next, then, finally) to guide the audience through the steps.
• Practice : Students practice delivering their speech to a partner or small group.
• Rehearsal : Students rehearse their speeches individually, ensuring they are comfortable with the timing and flow of their presentations. This is the time to address any concerns or questions they may have with the teacher.
• Presentation : Each student presents their speech to the class. Encourage a supportive and positive atmosphere. Allow time for brief questions or comments from the audience.
• Feedback and Reflection : After all presentations are complete, provide constructive feedback on each student’s performance. Facilitate a class discussion where students reflect on the challenges they faced and what they learned from the project.

ESL Speaking Resources

If you are looking for more ESL speaking lesson resources, check out the following articles.

• Practice Speaking English
• Small Talk Ideas for ESL Lessons and Conversation Classes
• Closing a Conversation in English Politely and Easily
• Deep Philosophical Questions
• Debate Topics

FAQs About Demonstration Speech

Here are some of the most frequently asked questions about demonstration presentations.

What is a demonstration speech?

A demonstration speech is a type of informative speech that aims to teach the audience how to do something or how something works. It involves presenting a step-by-step process or explaining a concept using visual aids and practical examples.

What is an example of a demonstration?

An example of a demonstration could be showing how to tie a specific knot, prepare a recipe, assemble a piece of furniture, or perform a simple science experiment. It involves a hands-on approach to conveying information.

What is the main focus of a demonstration speech?

The main focus of a demonstration speech is to provide clear and practical instructions to the audience, enabling them to understand and replicate a specific process or activity. Visual aids and hands-on examples are often used to enhance comprehension.

What type of speech is a demonstration speech?

A demonstration speech is a type of informative speech. While informative speeches provide information on a particular topic, demonstration speeches go a step further by actively illustrating how to do or understand something.

Is a demonstration speech an informative speech?

Yes, a demonstration speech is a type of informative speech. While all demonstration speeches are informative, not all informative speeches are demonstrations. Informative speeches can cover a wide range of topics, including presenting facts, explaining concepts, describing processes, or analyzing issues.

What are the different types of speech?

Here is the list of the different types of speech:

• Informative Speech
• Persuasive Speech
• Entertaining Speech
• Special Occasion Speech
• Motivational Speech
• Expository Speech
• Impromptu Speech

Demonstration Speech: Join the Conversation

Have you ever delivered this kind of speech? Please share your experience doing it in the comments! We’d love to hear from you.

About Jackie

Jackie Bolen has been teaching English for more than 15 years to students in South Korea and Canada. She's taught all ages, levels and kinds of TEFL classes. She holds an MA degree, along with the Celta and Delta English teaching certifications.

Jackie is the author of more than 60 books for English teachers and English learners, including Business English Vocabulary Builder and 39 No-Prep/Low-Prep ESL Speaking Activities for Teenagers and Adults . She loves to share her ESL games, activities, teaching tips, and more with other teachers throughout the world.

You can find her on social media at: YouTube Facebook Pinterest TikTok LinkedIn Instagram

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What is a demo?

Types of saas demos, sales demo call, teaching demo (academia), website demo, video product demo, combined approach, how to create a powerful sales demo email.

When to use demos

Key aspects of the efficient SaaS product demo

Checkout our sales pipeline templates freebies.

If you are in B2B SaaS sales, you know that a great product demo is the most critical piece in the sales process that can make or break your chances of closing the deal. It’s a unique opportunity to demonstrate the value of your product or service to prospects.

A demo is the shortened form of the word “demonstration.” It means a trial version or sample of a digital product (software, game, music, etc.). Demos are usually spread among users who might be interested in trying the product, for them to test it before buying, and also with the advertising purpose. 

Besides, a demo serves as the presentation and is an integral part of the product marketing process. As we know, digital marketing is focused on high-level conversion . Marketers create special product demos that can be presented in different formats. But the main idea of each demo is to get the purchase done or close the deal.

Let’s take a closer look at SaaS demos because SaaS products are in demand, and the number of SaaS offers is growing fast day by day.

Each marketing team can choose the best type of SaaS presentation based on the requirements of their target audience. As the SaaS market provides users with high-quality applications, the definition of a tech demo will be used here. 

SaaS tech demos may be presented in the following formats:

The sales rep of the company communicates with each potential customer by phone. This kind of product demonstration is the most personalized one but is poorly efficient for SaaS marketing campaigns.

This online presentation is similar to a guide. Some marketers offer a live stream to tell more about solutions prospects may find in the promoted product or app. Teaching demos are also not very popular among sales reps who specialize in SaaS markets.

Web-users see a customized pop-up screen while visiting online resources. The format of website presentations can be different: text message that includes graphics, table with statistics, slide-show demo, video presentation, and many more.

This is one of the efficient tools for email drip marketing campaigns. You can put text in the email body and add an attachment or a link to the presentation.

This is a special demo that focuses on prospects’ pain points and hot-topic requirements. Salespeople that run digital marketing campaigns for SaaS products prefer this format the best.

It should be noted that the combined approach is considered the most efficient for B2B SaaS companies. For example, marketers can prepare the demo video/academia/website presentation section and use the links to this material in emails. 

Most prospects prefer feeling special. This is why the best way to brief them on the product presentation in any format is by sending customized and personalized email letters. This message should contain a link to a sales demo. 

Additional recommendations for the achievement of results are the following:

• Create a specific call to action (CTA)
• Make polite conversation
• Use bright info content and add some catchy details presented in your demo

When to use demos in the digital marketing campaign   

SaaS product presentation doesn’t take place in the first stage of a digital marketing strategy. In general, each campaign has four main steps:

• Lead generation & management These two processes often take place together. Lead generation and management allow collecting leads and help them move through the sales funnel .
• Ideal customer profile (ICP) creation This is the stage of research, analytical investigations, and other studies based on already-gathered statistics related to leads.
• Pitch stage During this stage, all promotional materials are created. Here the procedure of the product demo delivery takes place.
• Conversion stage This is the final step of the marketing process. The most expected result is high sales rates. A meaningful demo leads to better conversion because most prospects convert into willing buyers and users of SaaS products.

One more way to see when demo delivery takes place is to find it in the typical plan of the customer journey. There are many detailed graphs with different steps to take into account. According to the one below, the process of demo delivery should take place in the mid-course of the customer journey:

Some marketers prefer to mention or show all the strong sides of the promoted product or service in the demo. But a properly-done demo has to solve problems of the targeted audience and meet clients’ requirements instead of promoting services or products.

Any sales process requires a high-quality demo. Marketers need to pick an optimal demonstration variant that will become an effective tool for digital marketing progress. It’s better if you create a customized story, not a tour of the product’s functionality.

Tech demos contain information about the specifications of the product. But technical data should take up the minimum part of sales presentations. The most powerful demo should contain:

• 80% of information about prospects’ requirements, needs, pains, and possible solutions;
• 20% of detailed information about the SaaS product the company sells. 

It means that the more marketers focus on potential buyers’ issues, the better the final result will be. A perfectly-done demo of any format is characterized by two other features:

• Visualization of any statistics mentioned (if these numbers are necessary for prospects’ decision-making).
• Decision contents (demo version can be combined with free-trial options; the main idea is to show prospects different options to choose from).

Wrapping it up

As it was mentioned before, SaaS products are in great demand nowadays, so the rivalry in this segment is very intense. SaaS companies prioritize product demos, which results in higher conversion rates. But they can also provide their prospects with free trials or even freemiums (absolutely free-of-charge versions of SaaS applications but with limited functionality).

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AAVantgarde presents positive preclinical data in large animal models from its Stargardt disease program in an oral presentation at the ASGCT 2024 annual meeting

MILAN, Italy, April 23, 2024 (GLOBE NEWSWIRE) -- AAVantgarde Bio (AAVantgarde), a clinical-stage, Italian-based international biotechnology company with two proprietary Adeno-Associated Viral (AAV) vector platforms for large gene delivery, today announces the publication of an abstract accepted as an oral presentation submitted to The American Society of Gene & Cell Therapy 27 th Annual Meeting (ASGCT), to be held May 7-11 in Baltimore.

The data to be presented confirms that AAV intein-mediated retinal gene therapy for Stargardt disease is effective and safe in large animal models (pig and NHP). In pigs, AAVantgarde demonstrate that lipofuscin accumulation in the retinal pigmented epithelium was reduced upon subretinal delivery of AAV-ABCA4 intein vectors. Similarly, in NHP, BaseScope analysis showed nearly total photoreceptor co-expression of mRNAs encoding both ABCA4-intein halves across an extended NHP retinal region.

Prof. Alberto Auricchio, CSO of AAVantgarde stated “We are very excited to be presenting positive Pig and NHP safety and efficacy data from our Stargardt program as an oral presentation, supporting both the efficacy and safety of AAV-ABCA4-intein vectors in relevant large animal models, and providing important insights towards the clinical translation of this platform for gene therapy of STGD1.”

Dr. Natalia Misciattelli, CEO of AAVantgarde added that “This preclinical positive data in large animal models is promising and provides hope for underserved Stargardt patients that don’t have any therapeutic options to prevent them from losing their sight.”

Oral Presentation details : Presentation Date/Time: Friday May 10, 2024, 4:00pm - 4:15pm Session title: AAV Vectors - Non-Human Primates and Large Animal Models Session Room: Ballroom 4 Final abstract number: 297

About AAVantgarde Bio AAVantgarde Bio is a clinical stage, Italian headquartered, international biotechnology company that has developed two proprietary Adeno-Associated Viral (AAV) vector platforms to address the gene therapy cargo capacity limitations of AAV vectors. The AAVantgarde platforms could be used to deliver large genes to ocular and non-ocular tissues. Co-founded by Professor Alberto Auricchio at TIGEM (Telethon Institute of Genetics and Medicine) in Naples, Italy, and Telethon Foundation, AAVantgarde will initially validate the platform in the clinic in two inherited retinal diseases with clear unmet need. For more information, please visit: www.aavantgarde.com