essay on online vs offline shopping

Offline Shopping vs Online Shopping – 6 Key Differences

Aashita Singh

Updated on: April 16, 2024

India has seen a rapid increase in online shopping especially since the post Covid era, but offline shopping or the traditional shopping way still has a very strong hold among the shopping market.

The decision of shopping through whichever mode should accompany with the priority, convenience, and need of the shopping at times. 

6 Key Difference Between Offline Shopping Vs Online Shopping 

• Convenience & Accessibility 
• Availability & Experience 
• Space & Gratification 
• Experience & Interaction 
• Price Dynamics 
• Returns & Exchanges

(A) Convenience & Accessibility 

Offline Shopping – The tactile experience of offline shopping offers various benefits like immediate access to a range of products, allowing customers to see, try & touch any product before purchase. Apart from the significant rise of online shopping, the offline traditional shopping method still holds its grounds. 

Offline shopping method offers you access to a large number of shops, negotiate the price, to see many ranges of products, and more. For some, being physically present in a store and shop is the trustworthy form of shopping.

Online Shopping – This shopping method allows to shop anytime and from anywhere, according to the convenience. This provides access to customers to browse, purchase, compare, view reviews about any product from the comfort of their home, and that is available 24/7. This online shopping is like a virtual round to shopping stores for products that match your preferences.

(B) Availability 

Offline Shopping –  Though confined by space, this shopping method offers the experience of being physically present in the market and shop. Provides immediate access to a diverse range of products and shops. One of the major benefits that very well differentiate it from online shopping is that  you can walk out of any store immediately after making your purchases, without any shipping charges or waiting for the product to be delivered.

Online Shopping – One of the supreme benefits that online shopping offers. This shopping method transforms the shopping experience of a once limited marketplace into an all time available digital experience. These online stores are available and accessible anytime and anywhere, i.e. 24×7. Online shopping provides access and makes available products from many shopping sites, that provides you a good choice to choose from.

Note: Visit the article- Ajio Vs Myntra.

(C) Space & Gratification   

Offline Shopping – Offline shopping allows consumers to get into the details of every product in-depth and to know about it all until it becomes satisfactory in a physically confined space, where they can directly engage in a conversation with the retailer or the sales person for the product specifications and range.  The immediate purchase provides an instant gratification to the consumers, as they can take their product after making a purchase and don’t have to wait for it to get delivered.

Online Shopping – The space in online shopping is not confined to any store, instead it provides a virtual platform to explore the online shopping dimensions, avoiding the crowd of being in a physical store. Customers can navigate through a pool of products, domains, categories, brands, websites, etc. This online shopping game offers access to store space in a digital world. However, instant gratification can be a challenge in online shopping, although it does provide doorstep delivery, but for that you have to wait too.

(D) Experience & Interaction 

Offline Shopping – This shopping method excels in providing real-time interaction with shopkeepers, retailers, staff, etc. and can help in better buying decision making process for the product. Provides a perfect platform that facilitates the ability to seek advice, share opinions, and engage in conversations that can help you get a better shopping experience. 

Online Shopping – Interaction and shopping experience in online shopping comprises the reviews, recommendations, opinions, ratings, etc. This shopping method avoids social interaction with the shopkeepers or the retailers, instead they use reviews, opinions, customer satisfaction comments, etc. on their website with the product to provide more insights into the product range.

(E) Price Dynamics

Offline Shopping –  Offers a different price dynamic, as not all the physical stores offer cost-effective pricing. Instead, some shopkeepers offer seasonal deals, unique in-stores offers, discount ranges, etc. in the competitive price landscape of the market. They also incorporate some loyalty programs, special offers, promotions, membership for specific periods, etc. that can help in pocket savings. The face-to-face interaction with the shopkeeper helps in negotiating prices better.

Online Shopping – There are multiple websites that offer online shopping best deals with cost-effective prices. The competitive landscape of online shopping is the outcome of reduced overhead costs and the ability to see and choose from vast digital places. This digital realm has become a playground for shoppers who are conscious about price, and look for discounts and offers often.

(F) Returns & Exchanges 

Offline Shopping – The replacement or exchange can be done immediately as it’ll involve direct interaction with the store or the shopkeeper. The return and exchange policy may vary according to the store policy and they do have specific timings that are made for the return and exchange of products. In this shopping method the customer can discuss directly with the shopkeeper about the problem or the issue they are having with the product.

Online Shopping – This shopping method offers convenient return of products or goods, as people don’t need to go to the store to return it. The policies may vary according to the website. This ability of shipping products back without leaving the house contributes to more online buying behavior. This return and exchange window offers a user-friendly interface where customers can return the product and state the reason and can ask for an exchange.

In the ever-evolving landscape, customers prefer involving both the styles of shopping, either online or offline. Both the shopping ways offer unique advantages and features that will make your shopping experience a memorable one.

Online shopping provides a cost-effective landscape with convenience and all time availability within the pocket. While the offline shopping method thrives a well determined combination of having and seeing the product in hand and interacting directly with the shopkeeper or the store staff.

Related Posts:

Contact Info: Axponent Media Pvt Ltd, 706-707 , 7th Floor Tower A , Iris Tech Park, Sector 48, Sohna Road, Gurugram, India, Pin - 122018

© The Business Rule 2024

Online Shopping vs. Traditional Shopping Essay

• To find inspiration for your paper and overcome writer’s block
• As a source of information (ensure proper referencing)
• As a template for you assignment

Introduction

Comparisons and contrast.

The advent of internet shopping in the late nineties created a revolution in the retail industry. Benefits that were previously inaccessible to the masses became a reality. Today, buyers can get the latest I-Pad from Apple at the click of a button. They can purchase the latest designer-colognes from Paris, even if they live in New York. One, therefore, wonders whether online shopping will replace traditional shopping. Through a contrast and comparison of these two shopping channels, it can then be possible to answer the latter question.

Some of the most advent supporters of online shopping are environmentalists. Many of them assert that online shopping eliminates the need for consumers to transport themselves to a physical store. This saves on fuel charges and paper. Similarly, traditional shopping from a supermarket or in a mall can also save on plenty of energy costs.

Customers can get everything they require under one roof, thus eliminating the need to transport themselves from one point to another. This saves on fuel and other charges that emanate from physical movement of people for shopping. On the other hand, these two channels differ in terms of their environmental-friendliness.

Individuals can use the Postal service to ship their online commodities. Since the postal service is bound to come to a certain neighborhood anyway, then fuel costs can be minimized. Such economies are unavailable in traditional brick and motor stores. Furthermore, one can buy multiple items from distant locations and save volumes of fuel. Traditional retail stores would require one to drive physically to the concerned store, even though it might be located all the way in China.

Both types of shopping avenues provide buyers with a certain level of comfort and ease. Customers go to online stores in order to avoid the overcrowding and hurling that is synonymous to traditional stores. This is quite helpful during the holiday seasons. Buyers can transform their shopping into a pleasant experience by simply avoiding these crowded areas. Similarly, some customers go to traditional stores in order to enjoy a different type of comfort.

They approach these physical stores in order to access immediate help from sales persons concerning certain items. Shopping from traditional stores allows retailers to consult about the features of a certain product and this causes them a certain level of ease and comfort. On the other hand, traditional retailers cannot offer the same level of comfort that online stores can.

In online shopping, buyers simply have to select an item and pay; everything else is handled by the internet firm. Conversely, shoppers from physical stores have to plan for their transportation to and from the brick and mortar store. If the products they are purchasing are bulky, then they must make special arrangements to carry the item to their homes.

All channels of shopping furnish customers with information about the features of products. It is possible to know about the sizes, features, and costs of products in online and traditional shopping. Conversely, the dependability of the information differs substantially depending on whether one is using online shopping or traditional methods. Many customers have complained about misleading information or unavailable information in online stores.

Buyers who need advise about using a certain product or need to inquire about its capabilities in traditional stores can easily get this information from sales persons. On the contrary, one cannot get this information easily from internet forums. Some websites may have contact numbers or e-chat forums; however, these are not available in all of them. Online shoppers only have pictures and product descriptions to know everything they need to know about a product.

This method may work for certain types of products that have low prices and minimal modifications. However, the same approach may not work for expensive and highly customizable products such as cars or houses. Few customers would buy houses based solely on a product description or picture they saw; many would want to see the spacing and features in that house. Automobile purchasers would also need to test-drive items before they can walk away with them. In this regard, internet channels fall short because they cannot provide personalized information or experiences.

It is possible to compare prices in these two avenues. One can walk from shop to shop and find the best offers in one’s location. The same thing happens in internet shopping. One can visit a number of websites and compare the prices offered by these entities. In contrast, it is much easier to compare prices on the internet than in physical locations. If a store was located in a different city, it would be impractical to drive all the way to that store simply to find out what their prices are. Therefore, online shopping is superior in this regard.

These two platforms are both vulnerable to theft or fraud. In physical stores, criminals may organize a massive robbery and this can cause substantial losses to the concerned entrepreneurs. Alternatively, customers may shoplift or get away with non payment in physical stores. Similarly, theft can occur in online stores when an alleged retailer either purports to sell non – existent products or sells counterfeit or inferior goods to clients.

The main difference between these two types of channels is that in physical stores, customers do most of the stealing. Furthermore, they use relatively simple methods to carry out these activities. On the other hand, the internet has created a new breed of wrongdoers. Most fraudsters are fake sellers rather than buyers.

A number of them tend to use very sophisticated methods to lure their ‘clients’ and defraud them. It takes a lot of intelligence and security measures to guard against these individuals. Therefore, buyers must be wary of these challenges when they select online shopping as their preferred method of purchasing.

Cases of missing information exist in these two approaches. A customer may purchase something from a brick – and – mortar store, and this item may not be easily examinable at the retail store. This may make it easy to find flaws in it. For example, someone may purchase a television set from an electronics shop, and when the buyer gets to his or her house, he or she may find that the keys on the remote control do not work as stated.

Similarly, one may buy a book from Amazon and find that it has several missing pages. These issues occur because sellers may have hidden certain information about their materials. On the flipside, it is easier for retailers to hide information about their products on the internet than in physical stores. Many online customers often complain about the hidden costs that come with internet purchases. Shipping costs and other miscellaneous charges may hide the true price of a certain commodity on the internet.

Furthermore, even the process of purchasing an item on the internet is never as short as retailers claim. One must register, enter a series of personal details, read the privacy policy, and enter details about one’s credit card information. It may take a phone call or an e-chat to find out about certain order details. Therefore, what should have taken fifteen minutes ends up taking forty five or fifty minutes. There are more loopholes on the internet to facilitate missing information as compared to traditional shopping

Internet shopping still has a series of flaws that physical shopping does not. Nonetheless, the convenience and flexibility offered by this method are unrivaled in brick and mortar stores. It is likely that these two methods of shopping will continue to complement each other in the future as the pros and cons of one method are neutralized by another.

• B2B Internet Communication
• EBay’s Market Entry Challenges in Asia
• Amazon's Online Shopping and Innovative Delivery
• E-Commerce Industry Development
• Zappos Company in the Footwear Market
• Online Bill Pay vs. Paying via Postal Mail
• Overcoming Challenges in E-Contracting for Effective E-Commerce
• E-Commerce in India: Growth, Challenges, and Future Prospects
• Electronic Payment Issues in E-Commerce
• Starting a New E-Business: Principles and Practices
• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2020, April 25). Online Shopping vs. Traditional Shopping. https://ivypanda.com/essays/internet-shopping/

"Online Shopping vs. Traditional Shopping." IvyPanda , 25 Apr. 2020, ivypanda.com/essays/internet-shopping/.

IvyPanda . (2020) 'Online Shopping vs. Traditional Shopping'. 25 April.

IvyPanda . 2020. "Online Shopping vs. Traditional Shopping." April 25, 2020. https://ivypanda.com/essays/internet-shopping/.

1. IvyPanda . "Online Shopping vs. Traditional Shopping." April 25, 2020. https://ivypanda.com/essays/internet-shopping/.

Bibliography

IvyPanda . "Online Shopping vs. Traditional Shopping." April 25, 2020. https://ivypanda.com/essays/internet-shopping/.

Essay on Online Shopping 1000+ Words

Online shopping has transformed the way we buy goods and services. With the advent of the internet, the world of commerce has shifted to digital platforms, making shopping easier, more convenient, and accessible to millions. In this essay, we will explore the many advantages of online shopping, from its convenience and affordability to its impact on traditional retail stores and its role in our modern lives.

Convenience at Your Fingertips

Online shopping offers unparalleled convenience. Shoppers can browse and buy products from the comfort of their homes, avoiding long queues and crowded stores. This convenience is especially valuable for people with busy schedules or limited mobility.

A Vast Selection of Products

Online stores provide a vast array of products that cater to diverse tastes and needs. Whether you’re searching for clothing, electronics, books, or specialty items, the internet offers an extensive selection with just a few clicks.

Competitive Prices and Discounts

Online retailers often offer competitive prices and frequent discounts. The ability to compare prices from different sellers allows shoppers to find the best deals, saving them money. Additionally, online coupons and promotions further enhance the affordability of online shopping.

Access to Customer Reviews

Before making a purchase, online shoppers can read customer reviews and ratings. This valuable information helps buyers make informed decisions, ensuring they select high-quality products that meet their expectations.

Convenient Payment Options

Online shopping platforms offer a variety of payment options, including credit cards, digital wallets, and online banking. This flexibility makes transactions convenient and secure for shoppers.

Doorstep Delivery

One of the most significant advantages of online shopping is doorstep delivery. Shoppers no longer need to travel to physical stores; instead, their purchases are delivered to their homes, saving time and effort.

Avoiding Impulse Buying

Online shopping can help shoppers avoid impulse buying. In physical stores, tempting displays and in-store promotions can lead to unplanned purchases. Online, buyers have more control over their choices and can stick to their budgets.

Accessibility for All

Online shopping breaks down geographical barriers. People in remote areas or those with limited access to physical stores can now access a wide range of products and services, leveling the playing field for all consumers.

Impact on Traditional Retail

The rise of online shopping has led to changes in the traditional retail landscape. Many brick-and-mortar stores have expanded their online presence to remain competitive. Additionally, some traditional retailers now offer online shopping options to meet the changing preferences of consumers.

Environmental Benefits

Online shopping can have environmental benefits. With fewer people driving to physical stores, there may be a reduction in carbon emissions. Additionally, some online retailers are committed to eco-friendly packaging and sustainable practices.

Conclusion of Essay on Online Shopping

In conclusion, online shopping has revolutionized the way we shop and has become an integral part of our modern lives. Its convenience, affordability, vast selection, and accessibility have made it a preferred choice for millions of consumers worldwide. As technology continues to advance, online shopping will likely become even more accessible and efficient.

While online shopping offers numerous advantages, it’s essential to exercise caution and practice responsible consumerism. Shoppers should be mindful of their budgets, protect their personal information, and support reputable online retailers.

Online shopping is not just a trend; it’s a reflection of our evolving society and the way we adapt to new technologies. As we embrace the convenience and benefits it offers, let us also be conscious consumers who make informed choices, ensuring that online shopping continues to enhance our lives while respecting the principles of responsible shopping and sustainability.

Also Check: The Essay on Essay: All you need to know

Online Vs Offline shopping

IJCRI-International journal of Creative Research & Innovation, 2017

Posted: 16 Oct 2020

Deepika Maheshwari

Date Written: October 17, 2017

he study tries to recognize that, how consumer measure channels for their purchasing. Specifically, it progresses a conceptual model that addresses consumer value perception for using the internet shopping versus the traditional shopping. Earlier study showed that perceptions of price, product quality, service quality and threat strongly impact perceived value and purchase intents in the offline and online network. Observations of online and offline buyers can be evaluated to see how value is constructed in both channels. It is hitherto to recognize what factors influence online and offline shopping choice progression. The objective of this study is to provide an impression of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate customers to decide whether to do online shopping or go for the offline shopping. Consumer’s shop when and where they want, where they are comfortable with the products and the choice of shopping. The study finds that female are more into online shopping than male. Since last two years as population are more aware of the technology the online shopping increased immensely. The people from the age group 35 and above are less likely to do online shopping because they are less aware of the technology. However the respondent said that they will love to purchase from online shopping if only the price of the product is less than the market. They revealed that it is fairly important to go for e-shopping.

Keywords: Technology, Consumer, Online Shopping, Offline Shopping, Internet, Purchasing Behavior

Suggested Citation: Suggested Citation

Deepika Maheshwari (Contact Author)

Deepika maheshwari ( email ).

Alaniya Rajasthan Kota, 324003 India 8209804598 (Phone)

HOME PAGE: http://edusanchar.com

Do you have a job opening that you would like to promote on SSRN?

Paper statistics.

• DOI: 10.32628/IJSRST173184
• Corpus ID: 168667266

Online Shopping vs Offline Shopping : A Comparative Study

• Raja Sarkar , Sabyasachi Das
• Published 28 February 2017
• Business, Economics
• International Journal of Scientific Research in Science and Technology

Figures from this paper

38 Citations

References for shopping online versus in stores what do customers prefer and how do offline retailers cope with it, a customer perception towards online shopping and offline shopping, antecedents and consequences of online and offline shopping behaviour of young indian females, online and offline shopping decision-making process of generation y customers, consumer behaviour towards online and traditional shopping, research on consumers’ attitudes towards online and offline shopping, customer’s choice of purchasing channel: do channel characteristic, brand, and loyalty matter when shopping in hybrid retailers, what do consumers really want online vs offline shopping for fashion products, factors influencing online shoppers to shop at marketplace or website: a qualitative approach, a study on consumer behaviour: transition from traditional shopping to online shopping during the covid-19 pandemic, 29 references, perception towards online shopping : an empirical study of indian consumers, online retailing versus traditional stores in the purchasing decision making process, vietnamese consumers' intention to online shopping adoption: a qualitative approach, a multi-attribute analysis of preferences for online and offline shopping: differences across products, consumers, and shopping stages, frictionless commerce a comparison of internet and conventional retailers, bricks or clicks consumer attitudes toward traditional stores and online stores, the global internet shopper: evidence from shopping tasks in twelve countries, a study on consumers' attitude towards online shopping in china, consumer choice behavior in online and traditional supermarkets: the effects of brand name, price,, an analysis of factors affecting on online shopping behavior of consumers, related papers.

Showing 1 through 3 of 0 Related Papers

Published in 2017

Raja Sarkar Sabyasachi Das

• Listening Tests
• Academic Tests
• General Tests
• IELTS Writing Checker
• IELTS Writing Samples
• Speaking Club
• IELTS AI Speaking Test Simulator
• Latest Topics
• Vocabularying
• 2024 © IELTS 69

Online vs offline shopping

IELTS essay Online vs offline shopping

• Structure your answers in logical paragraphs
• ? One main idea per paragraph
• Include an introduction and conclusion
• Support main points with an explanation and then an example
• Use cohesive linking words accurately and appropriately
• Vary your linking phrases using synonyms
• Try to vary your vocabulary using accurate synonyms
• Use less common question specific words that accurately convey meaning
• Check your work for spelling and word formation mistakes
• Use a variety of complex and simple sentences
• Check your writing for errors
• Answer all parts of the question
• ? Present relevant ideas
• Fully explain these ideas
• Support ideas with relevant, specific examples
• ? Currently is not available
• Meet the criteria
• Doesn't meet the criteria
• 6.5 band Sometimes in medical emergencies, hospitals choose to give care to younger patients first. with this practice? In today’s contemporary era, it is rare to find a nation that is untouched with increasing rate of medical emergencies, its presence can be felt in every corner of the world. On one hand, a number of people suggest that young ones should be given priority during emergencies rather older age people. ...
• 5.5 band People say that the government should not give financial support and take care of old people because it is their responsibility to prepare for retirement and support themselves. with this view? It is said that the state should not provide money and take care of the old because everyone has to prepare for the stop of working and take care of himself. I disagree with this point view. On the one side, I accept that we have to prepare for retirement and take care of ourselves. Firstly, retire ...
• 6.5 band Some people think personal happiness is directly related to economic success, while others believe t. . . It is believed by few individuals that economic success is crucial for a person's satisfaction, while I, like others, assist that there are numerous factors that contribute to it. In the upcoming paragraphs, I will elaborate on both perspectives with suitable examples. There are tremendous reasons ...
• 5 band The flowchart illustrates the various stages of the roduction of waste paper recycling The flowchart illustrates the various stages of the production of waste paper recycling by six stages. Begin to end there are clear processes for recycling. In begin, Collecting waste papers from public paper banks and relevant companies. Then, those waste papers are sorted manually by workers. For ...
• 6.5 band Become Inspired by eating food Those historical stories can also serve to inspire individuals to greatness. History remembers brilliant people and their heroic acts that have changed the shape of nations. You get a huge amount of motivation from learning about the inspirational events that make up where we are today. It only tak ...
• 6.5 band become inspired by history Those historical stories can also serve to inspire individuals to greatness. History remembers brilliant people and their heroic acts that have changed the shape of nations. You get a huge amount of motivation from learning about the inspirational events that make up where we are today. It only tak ...

Essay on Offline Shopping

Students are often asked to write an essay on Offline Shopping in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Offline Shopping

Introduction.

Offline shopping refers to purchasing goods or services in physical stores. This traditional way of shopping allows customers to touch, feel, and try products before buying.

Offline shopping offers immediate possession of items and personal customer service. Shoppers can ask questions and get instant answers.

Disadvantages

However, offline shopping can be time-consuming and tiring. It also limits the range of products available, as stores can only stock a certain amount.

Despite the rise of online shopping, offline shopping still holds an essential place in our lives, offering a unique shopping experience.

250 Words Essay on Offline Shopping

Offline shopping, also known as brick-and-mortar shopping, is the traditional mode of purchasing goods and services. Despite the rise of e-commerce, it continues to hold a significant place in our society, offering unique advantages that online platforms cannot replicate.

The Tangible Experience

One of the most compelling aspects of offline shopping is the sensory experience it offers. Shoppers can touch, smell, and try on items before making a purchase, providing them with a level of certainty that online shopping cannot match. This tactile experience often leads to immediate gratification, an emotional response that strengthens the bond between consumers and products.

Personal Interaction

Offline shopping also fosters personal interaction, which is often missing in the digital world. Face-to-face communication with sales associates can enhance the shopping experience, providing personalized advice and immediate responses to queries. This human connection can build trust and loyalty, factors that significantly influence consumer behavior.

Instant Ownership

Another advantage of offline shopping is instant ownership. Unlike online shopping, which often involves waiting for delivery, consumers can leave a physical store with their purchases in hand. This immediacy can be particularly important for last-minute purchases or when the item is needed urgently.

While e-commerce continues to grow, the offline shopping experience remains relevant and essential. The tangible interaction with products, personal communication, and instant ownership are unique benefits that keep consumers returning to brick-and-mortar stores. As the retail landscape evolves, it’s crucial to recognize the continued value and potential of offline shopping.

500 Words Essay on Offline Shopping

Introduction to offline shopping, the unique experience of offline shopping.

One of the most significant advantages of offline shopping is the sensory experience it offers. Shoppers can touch, smell, and try on products before making a purchase. This tactile experience is particularly important for products like clothes, furniture, and perfumes, where the feel, fit, and scent are crucial factors in the buying decision.

Additionally, offline shopping provides instant gratification. There is no waiting period for delivery; once a purchase is made, the buyer can immediately take possession of the item. This immediacy is particularly beneficial for last-minute purchases or when a product is needed urgently.

Personalized Customer Service

Offline shopping and community.

Brick-and-mortar stores often play a vital role in local communities. They provide local employment, contribute to the area’s economy, and can become social hubs where people meet and connect. Shopping locally can also support small businesses and contribute to the diversity and character of a community.

The Challenges of Offline Shopping

Despite its advantages, offline shopping has its challenges. It can be time-consuming and often requires travel, which can be inconvenient or impossible for some individuals. Additionally, offline stores may have limited stock or variety compared to online retailers.

Offline Shopping in the Digital Age

In conclusion, offline shopping continues to hold its own in the face of online shopping. It offers unique advantages such as sensory experience, immediate gratification, personalized customer service, and community engagement. Despite the challenges it faces, offline shopping is adapting to the digital age, demonstrating its resilience and continued relevance in the modern world of commerce.

If you’re looking for more, here are essays on other interesting topics:

Apart from these, you can look at all the essays by clicking here .

Leave a Reply Cancel reply

Save my name, email, and website in this browser for the next time I comment.

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Online vs Offline shopping -an Indian perspective Final

Related Papers

International Journal of Electronic Marketing and Retailing

Prateek Kalia, Ph.D.

Thoughtful insights on business model components of top e-retailers based in India have been achieved through content analysis of reliable books, reports, journals and the web. Six major e-retailers are compared on the basis of monthly traffic data obtained from similarweb.com. It is observed that online retail is a meager 0.5% of overall retail in India and future potential is huge. Due to FDI restrictions all top e-retailers under this study except HS18 prefer marketplace model in pure/hybrid form and earn revenue through transaction fee. Their marketing strategy essentially includes social media and internet. They operate with lean manpower and functional departmentalisation except Flipkart which employs massive 10,000 plus employees and prefers to recruit generalists. National capital region and Bangalore are preferred locations for establishment of their headquarters. This review will be useful to businesses and researchers interested in developing/benchmarking successful e-retail business model to win and sustain competition.

Jayakrishnan S Nair

E-retailing or online is growing at faster pace in India. It has witnessed steady growth of 50-60 % over the years. E-retailing accounts for 10 % of e-commerce activities in India. Even though there are growth prospects for online retail in India we have challenges which need to be addressed. The article focuses on the opportunities and challenges for online retailers in Indian business environment.

Loading Preview

Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

Home — Essay Samples — Business — Online Shopping — Comparison of Shopping Online Vs In-store Shopping

Comparison of Shopping Online Vs In-store Shopping

• Categories: Online Shopping Shopping

About this sample

Words: 500 |

Updated: 1 December, 2023

Words: 500 | Page: 1 | 3 min read

Works Cited

• Chen, Y., & Xie, Y. (2008). Online consumer review: Word-of-mouth as a new element of marketing communication mix. Management Science, 54(3), 477-491.
• Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246-259.
• Kim, J., Fiore, A. M., & Lee, H. H. (2013). Effects of online shopping experience on risk perceptions and online purchase intentions: A cue‐utilization perspective. Journal of Electronic Commerce Research, 14(3), 299-315.
• Liang, T. P., Ho, Y. T., Li, Y. W., & Turban, E. (2011). What drives social commerce: The role of social support and relationship quality. International Journal of Electronic Commerce, 16(2), 69-90.
• Liu, Y., Li, H., & Hu, F. (2013). Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions. Decision Support Systems, 55(3), 829-837.
• Manzoor, A., Rehman, C. A., & Sattar, A. (2017). Antecedents and consequences of customer satisfaction in online shopping: A case of Pakistan. Information Technology & People, 30(3), 625-645.
• Park, J., Lee, C., & Ahn, J. (2016). Effects of social commerce factors on social media trust, perceived value, and purchase intention. Journal of Business Research, 69(9), 3801-3808.
• Shim, S., Eastlick, M. A., Lotz, S. L., & Warrington, P. (2001). An online prepurchase intentions model: The role of intention to search. Journal of Retailing, 77(3), 397-416.
• Wang, D., Yu, C., & Wei, Y. (2012). Social presence as a double-edged sword: The effects of social presence on mobile shopping. International Journal of Electronic Commerce, 17(3), 257-282.
• Yoo, B., & Donthu, N. (2001). Developing a scale to measure the perceived quality of an Internet shopping site (SITEQUAL). Quarterly Journal of Electronic Commerce, 2(1), 31-46.

Video Version

Cite this Essay

Let us write you an essay from scratch

• 450+ experts on 30 subjects ready to help
• Custom essay delivered in as few as 3 hours

Get high-quality help

Verified writer

• Expert in: Business Life

+ 120 experts online

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy . We’ll occasionally send you promo and account related email

No need to pay just yet!

Related Essays

1 pages / 450 words

2 pages / 961 words

2 pages / 1116 words

2 pages / 1002 words

Remember! This is just a sample.

You can get your custom paper by one of our expert writers.

121 writers online

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled

Related Essays on Online Shopping

The online shopping vs traditional shopping essay explores the evolving landscape of consumer behavior and the choices individuals make when it comes to purchasing goods and services. Over the past few decades, the rise of [...]

Anupam, S. (2011). E-commerce: Evolution, challenges, and opportunities. Global Advanced Research Journal of Management and Business Studies, 1(4), 151-160.

Pappas, Stephanie. 'Consumer Behavior: How People Make Buying Decisions.' HBR Ascend, 2020.Smith, Aaron. 'Online Shopping and E-Commerce.' Pew Research Center, 2021.Thompson, Derek. 'The Economics (and Nostalgia) of Dead Malls.' [...]

Shopping has always been an integral part of our lives, and with the rise of online shopping, the way we shop has undergone a significant transformation. Despite the similarities between online shopping and traditional shopping, [...]

It is important to establish some causes, effects, and factors of online shopping scams through past researches and even first-hand experiences of the scammed buyers. Scammers use the latest technology to set up fake retailer [...]

In our new emerging society today with the amazing access to online shopping instead of traveling to the store, which could take precious time away from us. As we can see the delivery trucks passing by our neighborhoods, more [...]

Related Topics

By clicking “Send”, you agree to our Terms of service and Privacy statement . We will occasionally send you account related emails.

Where do you want us to send this sample?

By clicking “Continue”, you agree to our terms of service and privacy policy.

Be careful. This essay is not unique

This essay was donated by a student and is likely to have been used and submitted before

Download this Sample

Free samples may contain mistakes and not unique parts

Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.

Please check your inbox.

We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!

Get Your Personalized Essay in 3 Hours or Less!

We use cookies to personalyze your web-site experience. By continuing we’ll assume you board with our cookie policy .

• Instructions Followed To The Letter
• Deadlines Met At Every Stage
• Unique And Plagiarism Free