example thesis and antithesis

• Literary Terms
• Definition & Examples
• How to Use Antithesis

I. What is an Antithesis?

“Antithesis” literally means “opposite” – it is usually the opposite of a statement, concept, or idea. In literary analysis, an antithesis is a pair of statements or images in which the one reverses the other. The pair is written with similar grammatical structures to show more contrast. Antithesis (pronounced an-TITH-eh-sis) is used to emphasize a concept, idea, or conclusion.

II. Examples of Antithesis

That’s one small step for a man – one giant leap for mankind .  (Neil Armstrong, 1969)

In this example, Armstrong is referring to man walking on the moon. Although taking a step is an ordinary activity for most people, taking a step on the moon, in outer space, is a major achievement for all humanity.

To err is human ; to forgive , divine . (Alexander Pope)

This example is used to point out that humans possess both worldly and godly qualities; they can all make mistakes, but they also have the power to free others from blame.

The world will little note , nor long remember , what we say here, but it can never forget what they did  (Abraham Lincoln, The Gettysburg Address )

In his speech, Lincoln points out that the details of that moment may not be memorable, but the actions would make history, and therefore, never entirely forgotten.

Antithesis can be a little tricky to see at first. To start, notice how each of these examples is separated into two parts . The parts are separated either by a dash, a semicolon, or the word “but.” Antithesis always has this multi-part structure (usually there are two parts, but sometimes it can be more, as we’ll see in later examples). The parts are not always as obvious as they are in these examples, but they will always be there.

Next, notice how the second part of each example contains terms that reverse or invert terms in the first part: small step vs. giant leap; human vs. divine; we say vs. they do. In each of the examples, there are several pairs of contrasted terms between the first part and the second, which is quite common in antithesis.

Finally, notice that each of the examples contains some parallel structures and ideas in addition to the opposites. This is key! The two parts are not simply contradictory statements. They are a matched pair that have many grammatical structures or concepts in common; in the details, however, they are opposites.

For example, look at the parallel grammar of Example 1: the word “one,” followed by an adjective, a noun, and then the word “for.” This accentuates the opposites by setting them against a backdrop of sameness – in other words, two very different ideas are being expressed with very, very similar grammatical structures.

To recap: antithesis has three things:

• Two or more parts
• Reversed or inverted ideas
• (usually) parallel grammatical structure

III. The Importance of Verisimilitude

Antithesis is basically a complex form of juxtaposition . So its effects are fairly similar – by contrasting one thing against its opposite, a writer or speaker can emphasize the key attributes of whatever they’re talking about. In the Neil Armstrong quote, for example, the tremendous significance of the first step on the moon is made more vivid by contrasting it with the smallness and ordinariness of the motion that brought it about.

Antithesis can also be used to express curious contradictions or paradoxes. Again, the Neil Armstrong quote is a good example: Armstrong is inviting his listeners to puzzle over the fact that a tiny, ordinary step – not so different from the millions of steps we take each day – can represent so massive a technological accomplishment as the moon landing.

Paradoxically, an antithesis can also be used to show how two seeming opposites might in fact be similar.

IV. Examples of Verisimilitude in Literature

(adsbygoogle = window.adsbygoogle || []).push({}); Forgive us this day our trespasses as we forgive those who trespass against us . (The Lord’s Prayer)

The antithesis is doing a lot of work here. First, it shows the parallel between committing an evil act and being the victim of one. On the surface, these are opposites, and this is part of the antithesis, but at the same time they are, in the end, the same act from different perspectives. This part of the antithesis is basically just an expression of the Golden Rule.

Second, the antithesis displays a parallel between the speaker (a human) and the one being spoken to (God). The prayer is a request for divine mercy, and at the same time a reminder that human beings should also be merciful.

All the joy the world contains has come through wanting happiness for others . All the misery the world contains has come through wanting pleasure for yourself . (Shantideva, The Way of the Bodhisattva )

The antithesis here comes with some pretty intense parallel structure. Most of the words in each sentence are exactly the same as those in the other sentence. (“All the ___ the world contains has come through wanting ____ for ____.”) This close parallel structure makes the antithesis all the more striking, since the words that differ become much more visible.

Another interesting feature of this antithesis is that it makes “pleasure” and “happiness” seem like opposites, when most of us might think of them as more or less synonymous. The quote makes happiness seem noble and exalted, whereas pleasure is portrayed as selfish and worthless.

The proper function of man is to live , not to exist . I shall not waste my days in trying to prolong  (Jack London, Credo )

The opening antithesis here gets its punch from the fact that we think of living and existing as pretty similar terms. But for London, they are opposites. Living is about having vivid experiences, learning, and being bold; simply existing is a dull, pointless thing. These two apparently similar words are used in this antithesis to emphasize the importance of living as opposed to mere existing.

The second antithesis, on the other hand, is just the opposite – in this case, London is taking two words that seem somewhat opposed (waste and prolong), and telling us that they are in fact the same . Prolonging something is making it last; wasting something is letting it run out too soon. But, says London, when it comes to life, they are the same. If you try too hard to prolong your days (that is, if you’re so worried about dying that you never face your fears and live your life), then you will end up wasting them because you will never do anything worthwhile.

V. Examples of Verisimilitude in Pop Culture

Everybody doesn’t like something, but nobody doesn’t like Sara Lee. (Sara Lee pastry advertisement)

This classic ad uses antithesis to set up a deliberate grammatical error. This is a common technique in advertising, since people are more likely to remember a slogan that is grammatically incorrect. (Even if they only remember it because they found it irritating, it still sticks in their brain, which is all that an ad needs to do.) The antithesis helps make the meaning clear, and throws the grammatical error into sharper relief.

What men must know , a boy must learn . (The Lookouts)

Here’s another example of how parallel structure can turn into antithesis fairly easily. (The structure is noun-“must”-verb. ) The antithesis also expresses the basic narrative of The Lookouts , which is all about kids learning to fend for themselves and become full-fledged adults.

Shut Your Mouth and Open Your Eyes (the band “AFI” – album title)

The antithesis here is a juxtaposition of two different actions (opening and shutting) that are actually part of the same sort of behavior – the behavior of somebody who wants to understand the world rather than be the center of attention. It’s basically a restatement of the old adage that “those who speak the most often have the least to say.”

VI. Related Terms

• Juxtaposition

Antithesis is basically a form of juxtaposition . Juxtaposition, though, is a much broader device that encompasses any deliberate use of contrast or contradiction by an author. So, in addition to antithesis, it might include:

• The scene in “The Godfather” where a series of brutal murders is intercut with shots of a baptism, juxtaposing birth and death.
• “A Song of Ice and Fire” (George R. R. Martin book series)
• Heaven and Hell
• Mountains and the sea
• Dead or alive
• “In sickness and in health”

Antithesis performs a very similar function, but does so in a more complicated way by using full sentences (rather than single words or images) to express the two halves of the juxtaposition.

Here is an antithesis built around some of the common expressions from above

• “ Sheep go to Heaven ; goats go to Hell .”
• “Beethoven’s music is as mighty as the mountains and as timeless as the sea .”
• “In sickness he loved me; in health he abandoned ”

Notice how the antithesis builds an entire statement around the much simpler juxtaposition. And, crucially, notice that each of those statements exhibits parallel grammatical structure . In this way, both Juxtaposition and parallel structures can be used to transform a simple comparison, into antithesis.

List of Terms

• Alliteration
• Amplification
• Anachronism
• Anthropomorphism
• Antonomasia
• APA Citation
• Aposiopesis
• Autobiography
• Bildungsroman
• Characterization
• Circumlocution
• Cliffhanger
• Comic Relief
• Connotation
• Deus ex machina
• Deuteragonist
• Doppelganger
• Double Entendre
• Dramatic irony
• Equivocation
• Extended Metaphor
• Figures of Speech
• Flash-forward
• Foreshadowing
• Intertextuality
• Literary Device
• Malapropism
• Onomatopoeia
• Parallelism
• Pathetic Fallacy
• Personification
• Point of View
• Polysyndeton
• Protagonist
• Red Herring
• Rhetorical Device
• Rhetorical Question
• Science Fiction
• Self-Fulfilling Prophecy
• Synesthesia
• Turning Point
• Understatement
• Urban Legend
• Verisimilitude
• Essay Guide
• Cite This Website

Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis

April 14, 2021 by Ryan Law in

Great writing persuades. It persuades the reader that your product is right for them, that your process achieves the outcome they desire, that your opinion supersedes all other opinions. But spend an hour clicking around the internet and you’ll quickly realise that most content is passive, presenting facts and ideas without context or structure. The reader must connect the dots and create a convincing argument from the raw material presented to them. They rarely do, and for good reason: It’s hard work. The onus of persuasion falls on the writer, not the reader. Persuasive communication is a timeless challenge with an ancient solution. Zeno of Elea cracked it in the 5th century B.C. Georg Hegel gave it a lick of paint in the 1800s. You can apply it to your writing in three simple steps: thesis, antithesis, synthesis.

Use Dialectic to Find Logical Bedrock

“ Dialectic ” is a complicated-sounding idea with a simple meaning: It’s a structured process for taking two seemingly contradictory viewpoints and, through reasoned discussion, reaching a satisfactory conclusion. Over centuries of use the term has been burdened with the baggage of philosophy and academia. But at its heart, dialectics reflects a process similar to every spirited conversation or debate humans have ever had:

• Person A presents an idea: “We should travel to the Eastern waterhole because it’s closest to camp.”
• Person B disagrees and shares a counterargument: “I saw wolf prints on the Eastern trail, so we should go to the Western waterhole instead.”
• Person A responds to the counterargument , either disproving it or modifying their own stance to accommodate the criticism: “I saw those same wolf prints, but our party is large enough that the wolves won’t risk an attack.”
• Person B responds in a similar vein: “Ordinarily that would be true, but half of our party had dysentery last week so we’re not at full strength.”
• Person A responds: “They got dysentery from drinking at the Western waterhole.”

This process continues until conversational bedrock is reached: an idea that both parties understand and agree to, helped by the fact they’ve both been a part of the process that shaped it.

Dialectic is intended to help draw closer to the “truth” of an argument, tempering any viewpoint by working through and resolving its flaws. This same process can also be used to persuade.

Create Inevitability with Thesis, Antithesis, Synthesis

The philosopher Georg Hegel is most famous for popularizing a type of dialectics that is particularly well-suited to writing: thesis, antithesis, synthesis (also known, unsurprisingly, as Hegelian Dialectic ).

• Thesis: Present the status quo, the viewpoint that is currently accepted and widely held.
• Antithesis: Articulate the problems with the thesis. (Hegel also called this phase “the negative.”)
• Synthesis: Share a new viewpoint (a modified thesis) that resolves the problems.

Hegel’s method focused less on the search for absolute truth and more on replacing old ideas with newer, more sophisticated versions . That, in a nutshell, is the same objective as much of content marketing (and particularly thought leadership content ): We’re persuading the reader that our product, processes, and ideas are better and more useful than the “old” way of doing things. Thesis, antithesis, synthesis (or TAS) is a persuasive writing structure because it:

• Reduces complex arguments into a simple three-act structure. Complicated, nuanced arguments are simplified into a clear, concise format that anyone can follow. This simplification reflects well on the author: It takes mastery of a topic to explain it in it the simplest terms.
• Presents a balanced argument by “steelmanning” the best objection. Strong, one-sided arguments can trigger reactance in the reader: They don’t want to feel duped. TAS gives voice to their doubts, addressing their best objection and “giv[ing] readers the chance to entertain the other side, making them feel as though they have come to an objective conclusion.”
• Creates a sense of inevitability. Like a story building to a satisfying conclusion, articles written with TAS take the reader on a structured, logical journey that culminates in precisely the viewpoint we wish to advocate for. Doubts are voiced, ideas challenged, and the conclusion reached feels more valid and concrete as a result.

There are two main ways to apply TAS to your writing: Use it beef up your introductions, or apply it to your article’s entire structure.

Writing Article Introductions with TAS

Take a moment to scroll back to the top of this article. If I’ve done my job correctly, you’ll notice a now familiar formula staring back at you: The first three paragraphs are built around Hegel’s thesis, antithesis, synthesis structure. Here’s what the introduction looked like during the outlining process . The first paragraph shares the thesis, the accepted idea that great writing should be persuasive:

Next up, the antithesis introduces a complicating idea, explaining why most content marketing isn’t all that persuasive:

Finally, the synthesis shares a new idea that serves to reconcile the two previous paragraphs: Content can be made persuasive by using the thesis, antithesis, synthesis framework. The meat of the article is then focused on the nitty-gritty of the synthesis.

Introductions are hard, but thesis, antithesis, synthesis offers a simple way to write consistently persuasive opening copy. In the space of three short paragraphs, the article’s key ideas are shared , the entire argument is summarised, and—hopefully—the reader is hooked.

Best of all, most articles—whether how-to’s, thought leadership content, or even list content—can benefit from Hegelian Dialectic , for the simple reason that every article introduction should be persuasive enough to encourage the reader to stick around.

Structuring Entire Articles with TAS

Harder, but most persuasive, is to use thesis, antithesis, synthesis to structure your entire article. This works best for thought leadership content. Here, your primary objective is to advocate for a new idea and disprove the old, tired way of thinking—exactly the use case Hegel intended for his dialectic. It’s less useful for content that explores and illustrates a process, because the primary objective is to show the reader how to do something (like this article—otherwise, I would have written the whole darn thing using the framework). Arjun Sethi’s article The Hive is the New Network is a great example.

The article’s primary purpose is to explain why the “old” model of social networks is outmoded and offer a newer, better framework. (It would be equally valid—but less punchy—to publish this with the title “ Why the Hive is the New Network.”) The thesis, antithesis, synthesis structure shapes the entire article:

• Thesis: Facebook, Twitter, and Instagram grew by creating networks “that brought existing real-world relationships online.”
• Antithesis: As these networks grow, the less useful they become, skewing towards bots, “celebrity, meme and business accounts.”
• Synthesis: To survive continued growth, these networks need to embrace a new structure and become hives.

With the argument established, the vast majority of the article is focused on synthesis. After all, it requires little elaboration to share the status quo in a particular situation, and it’s relatively easy to point out the problems with a given idea. The synthesis—the solution that needs to reconcile both thesis and antithesis—is the hardest part to tackle and requires the greatest word count. Throughout the article, Arjun is systematically addressing the “best objections” to his theory and demonstrating why the “Hive” is the best solution:

• Antithesis: Why now? Why didn’t Hives emerge in the first place?
• Thesis: We were limited by technology, but today, we have the necessary infrastructure: “We’re no longer limited to a broadcast radio model, where one signal is received by many nodes. ...We sync with each other instantaneously, and all the time.”
• Antithesis: If the Hive is so smart, why aren’t our brightest and best companies already embracing it?
• Thesis: They are, and autonomous cars are a perfect example: “Why are all these vastly different companies converging on the autonomous car? That’s because for these companies, it’s about platform and hive, not just about roads without drivers.”

It takes bravery to tackle objections head-on and an innate understanding of the subject matter to even identify objections in the first place, but the effort is worthwhile. The end result is a structured journey through the arguments for and against the “Hive,” with the reader eventually reaching the same conclusion as the author: that “Hives” are superior to traditional networks.

Destination: Persuasion

Persuasion isn’t about cajoling or coercing the reader. Statistics and anecdotes alone aren’t all that persuasive. Simply sharing a new idea and hoping that it will trigger an about-turn in the reader’s beliefs is wishful thinking. Instead, you should take the reader on a journey—the same journey you travelled to arrive at your newfound beliefs, whether it’s about the superiority of your product or the zeitgeist-changing trend that’s about to break. Hegelian Dialectic—thesis, antithesis, synthesis— is a structured process for doing precisely that. It contextualises your ideas and explains why they matter. It challenges the idea and strengthens it in the process. Using centuries-old processes, it nudges the 21st-century reader onto a well-worn path that takes them exactly where they need to go.

Ryan is the Content Director at Ahrefs and former CMO of Animalz.

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